SKYMALL INC
S-8, 1999-02-01
CATALOG & MAIL-ORDER HOUSES
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        As filed with the Securities and Exchange Commission on February 1, 1999
                                                    Registration No. 
================================================================================

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM S-8
                          REGISTRATION STATEMENT UNDER
                           THE SECURITIES ACT OF 1933



                                  SKYMALL, INC.
- --------------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)

            Nevada                                                86-0651100
- --------------------------------------------------------------------------------
(State or other jurisdiction of                               (I.R.S. Employer
 incorporation or organization)                              Identification No.)

1520 East Pima Street, Phoenix, Arizona                              85034   
- --------------------------------------------------------------------------------
(Address of Principal Executive Offices)                          (Zip Code)

                    NON-EMPLOYEE DIRECTORS STOCK OPTION PLAN
- --------------------------------------------------------------------------------
                            (Full title of the plan)

                           Christine A. Aguilera, Esq.
                     Vice President of Business Development,
                          General Counsel and Secretary
                                  SkyMall, Inc.
                              1520 East Pima Street
                             Phoenix, Arizona 85034
- --------------------------------------------------------------------------------
                     (Name and address of agent for service)

                                 (602) 254-9777
- --------------------------------------------------------------------------------
          (Telephone number, including area code, of agent for service)

                                  With copy to:

                          Christopher D. Johnson, Esq.
                        Squire, Sanders & Dempsey L.L.P.
                        40 N. Central Avenue, Suite 2700
                             Phoenix, Arizona 85004
                                 (602) 528-4000
- --------------------------------------------------------------------------------
<PAGE>


                         CALCULATION OF REGISTRATION FEE

================================================================================
                                      PROPOSED      PROPOSED
     TITLE OF                         MAXIMUM        MAXIMUM
     SECURITIES          AMOUNT       OFFERING      AGGREGATE    AMOUNT OF
     TO BE               TO BE         PRICE        OFFERING    REGISTRATION
     REGISTERED        REGISTERED    PER SHARE*      PRICE*         FEE
     ----------        ----------    ----------     ---------   ------------    

     Common Stock        100,000      $18.28125    $1,828,125      $508
     $.001 par value

================================================================================

*    Estimated  solely  for  the  purpose  of  calculating  the  amount  of  the
     registration fee, pursuant to Rules 457(c) and 457(h) of the Securities Act
     of  1933,  as  amended,  on the  basis of the  average  of the high and low
     trading prices for shares of Common Stock of SkyMall,  Inc., as reported by
     the Nasdaq National Market on January 29, 1999.


                              -------------------


This Registration  Statement shall become effective  automatically upon the date
of filing in  accordance  with Section 8(a) of the  Securities  Act of 1933,  as
amended.


                                        2

<PAGE>

                                     PART I

              INFORMATION REQUIRED IN THE SECTION 10(A) PROSPECTUS


     Document(s) containing the information specified by Part I of Form S-8 will
be sent or given to participants in the Non-Employee Directors Stock Option Plan
of  SkyMall,  Inc.  (hereinafter  referred  to as the  "Company"  and  sometimes
referred  to as the  "Registrant")  as  specified  in Rule  428(b)(1)  under the
Securities Act of 1933, as amended  (hereinafter  referred to as the "Securities
Act"),  and are not being  filed with the  Securities  and  Exchange  Commission
(hereinafter  referred  to  as  the  "Commission"),   either  as  part  of  this
Registration  Statement or as Prospectuses or Prospectus Supplements pursuant to
Rule 424 under the Securities Act,  pursuant to the instructions to Part I. Such
documents and the documents incorporated by reference pursuant to Item 3 of Part
II of this Registration Statement, taken together,  constitute a Prospectus that
meets the requirements of Section 10(a) of the Securities Act.

                                        3

<PAGE>
                                     PART II

               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT


Item 3.   INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE.

     The Commission  allows us to  "incorporate by reference" the information we
file with them, which means that we can disclose important information simply by
referring you to those documents.  The information  incorporated by reference is
considered to be part of this  Registration  Statement,  and information that we
file with the  Commission  after the date of this  Registration  Statement  will
automatically  update and supersede this  information.  The following  documents
have been filed by the Company with the  Commission  pursuant to the  Securities
Exchange  Act of 1934,  as amended  (hereinafter  referred  to as the  "Exchange
Act"),  and are  incorporated  by  reference  into  this  Form S-8  Registration
Statement:

     (a)  The  Company's  Annual  Report of Form 10-K for the fiscal  year ended
          December 31, 1997;

     (b)  The Company's  Quarterly  Reports on Form 10-Q for the quarters  ended
          March 31, 1998, June 30, 1998 and September 30, 1998;

     (c)  The Company's Current Report on Form 8-K dated December 7, 1998;

     (d)  All other reports filed with the Commission  pursuant to Section 13(a)
          or 15(d) of the Exchange Act since December 31, 1997;

     (e)  The  description of the Company's  Common Stock as set forth under the
          caption  "Description  of Capital Stock -- Common Stock"  contained in
          the  Prospectus  included in Amendment No. 4 to the Company's Form S-1
          Registration  Statement  (Registration  No.  333-14539) filed with the
          Commission on December 9, 1996, which was incorporated by reference in
          Item 1 of the Company's Registration Statement on Form 8-A pursuant to
          Section  12(g) of the  Exchange  Act,  filed  with the  Commission  on
          October 31, 1996,  and all amendments or reports filed for the purpose
          of updating such description.

     All documents  subsequently  filed by the  Registrant  pursuant to Sections
13(a),  13(c),  14 or 15(d)  of the  Exchange  Act,  prior  to the  filing  of a
post-effective amendment to this Registration Statement which indicates that all
securities  offered  have been sold or which  deregisters  all  securities  then
remaining  unsold,  shall be  deemed to be  incorporated  by  reference  in this
Registration  Statement and to be a part hereof from the date of the filing such
documents.

Item 4.   DESCRIPTION OF SECURITIES.  Not applicable.

Item 5.   INTERESTS OF NAMED EXPERTS AND COUNSEL.  Not applicable.


                                       4

<PAGE>

Item 6.   INDEMNIFICATION OF DIRECTORS AND OFFICERS.  

     Articles 11 and 12 of the Company's  Articles of  Incorporation  provide as
follows:

     1. To the fullest extent  permitted by the laws of the State of Nevada,  as
the same exist or may  hereinafter  be  amended,  no  director or officer of the
Corporation  shall be personally  liable to the Corporation or its  shareholders
for  monetary  damages  for breach of  fiduciary  duty as a director or officer;
provided,  however,  that nothing  contained herein shall eliminate or limit the
liability of a director or officer of the  Corporation to the extent provided by
applicable laws (i) for acts or omissions which involve intentional  misconduct,
fraud  or  knowing  violation  of law or (ii) for  authorizing  the  payment  of
dividends in violation of Nevada Revised Statutes Section 78.300. The limitation
of  liability  provided  herein shall  continue  after a director or officer has
ceased to occupy such  position as to acts or  omissions  occurring  during such
director's  or  officer's  term or terms of  office.  No  repeal,  amendment  or
modification  of this Article,  whether direct or indirect,  shall  eliminate or
reduce its effect  with  respect to any act or omission of a director or officer
of the Corporation occurring prior to such repeal, amendment or modification.

     2. The Corporation shall indemnify, defend and hold harmless any person who
incurs expenses,  claims,  damages or liability by reason of the fact that he or
she is, or was, an officer, director,  employee or agent of the Corporation,  to
the fullest extent allowed pursuant to Nevada law.

     In addition to the provisions  described in the preceding  paragraphs,  the
Registrant's  Bylaws  require the  Registrant  to indemnify  its  directors  and
officers to the full extent  provided by Nevada  law.  The  Registrant  has also
entered into separate indemnification agreements with its directors and officers
which would  require the  Registrant,  among other  things,  to  indemnify  them
against certain  liabilities that may arise by reason of their status or service
as directors  or officers,  other than  liabilities  arising from fraud,  actual
dishonesty,  willful  misconduct,  or violation of Section 16(b) of the Exchange
Act. The agreements  would also require the Registrant to advance  directors and
officers' expenses in certain circumstances.

     The  Registrant  currently  maintains  directors'  and officers'  liability
insurance.

Item 7.   EXEMPTION FROM REGISTRATION CLAIMED. Not applicable.

Item 8.   EXHIBITS.

     Exhibit Index located at Page 8.

Item 9.   UNDERTAKINGS.  

     (a)  The undersigned Registrant hereby undertakes:

          (1) To file,  during  any  period  in which  offers or sales are being
     made, a post-effective amendment to this Registration Statement:

               (i) To include any prospectus required by Section 10(a)(3) of the
          Securities Act;

                                       5
<PAGE>

               (ii) To reflect  in the  prospectus  any facts or events  arising
          after the effective  date of the  Registration Statement (or the most
          recent post-effective amendment thereof) which, individually or in the
          aggregate,  represent  a  fundamental  change in the  information  set
          forth in the Registration Statement;

               (iii) To include any  material  information  with  respect to the
          plan of  distribution  not  previously  disclosed in the  Registration
          Statement  or  any  material   change  to  such   information  in  the
          Registration Statement;

     provided,  however,  that  paragraphs  (i)  and  (ii) do not  apply  if the
     information required to be included in a post-effective  amendment by those
     paragraphs  is  contained  in  periodic  reports  filed  by the  Registrant
     pursuant  to  Section  13 or  Section  15(d) of the  Exchange  Act that are
     incorporated by reference in the Registration Statement.

          (2) That,  for the purposes of  determining  any  liability  under the
     Securities Act, each such post-effective  amendment shall be deemed to be a
     new Registration  Statement relating to the securities offered therein, and
     the  offering  of such  securities  at that time  shall be deemed to be the
     initial bona fide offering thereof.

          (3) To remove from registration by means of a post-effective amendment
     any  of  the  securities  being  registered  which  remain  unsold  at  the
     termination of the offering.

     (b) The  undersigned  Registrant  hereby  undertakes  that, for purposes of
determining  any  liability  under  the  Securities  Act,  each  filing  of  the
Registrant's  annual  report  pursuant to Section  13(a) or Section 15(d) of the
Exchange Act that is  incorporated  by reference in the  Registration  Statement
shall be deemed to be a new  registration  statement  relating to the securities
offered  therein,  and the  offering  of such  securities  at that time shall be
deemed to be the initial bona fide offering thereof.

     (c) Insofar as indemnification for liabilities arising under the Securities
Act may be  permitted to  directors,  officers  and  controlling  persons of the
Registrant pursuant to the foregoing  provisions,  or otherwise,  the Registrant
has been advised that in the opinion of the Commission such  indemnification  is
against  public  policy as expressed in the  Securities  Act and is,  therefore,
unenforceable.  In the  event  that a claim  for  indemnification  against  such
liabilities  (other than the payment by the  Registrant of expenses  incurred or
paid by a  director,  officer or  controlling  person of the  Registrant  in the
successful  defense of any  action,  suit or  proceeding)  is  asserted  by such
director,  officer or controlling person in connection with the securities being
offered,  the Registrant  will,  unless in the opinion of its counsel the matter
has been  settled by  controlling  precedent,  submit to a court of  appropriate
jurisdiction  the  question  of whether  such  indemnification  by it is against
public  policy as  expressed in the  Securities  Act and will be governed by the
final adjudication of such issue.

                                        6

<PAGE>
                                   SIGNATURES

     Pursuant to the requirements of the Securities Act of 1933, as amended, the
Registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements for filing on Form S-8 and has duly caused this Registration
Statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized,  in the City of Phoenix,  and the State of  Arizona,  on January 29,
1999.

                                   SKYMALL, INC., a Nevada corporation

                                   By: /s/ Robert M. Worsley
                                       -----------------------------------------
                                       Robert M. Worsley, President

                                POWER OF ATTORNEY

     KNOW ALL MEN BY THESE PRESENTS,  that each person whose  signature  appears
below  constitutes and appoints ROBERT M. WORSLEY and ROBERT J. DIGAN,  and each
of them, his true and lawful  attorneys-in-fact  and agents,  with full power of
substitution and resubstitution for him and in his name, place and stead, in any
and all capacities, to sign any and all amendments to this Form S-8 Registration
Statement,  and to file the same, with all exhibits thereto, and other documents
in connection  therewith with the Securities and Exchange  Commission,  granting
unto  said  attorneys-in-fact  and  agents,  and each of them,  full  power  and
authority to do and perform each and every act and thing requisite and necessary
to be done in and about the  premises,  as fully and to all intents and purposes
as he might or could do in person hereby  ratifying and confirming all that said
attorneys-in-fact and agents, or his substitute or substitutes,  may lawfully do
or cause to be done by virtue hereof.

     Pursuant to the  requirements  of the  Securities  Act of 1933, as amended,
this  Registration  Statement has been signed below by the following  persons on
behalf of the Registrant and in the capacities and on the dates indicated:

SIGNATURE                          TITLE                              DATE

/s/ Robert M. Worsley         Chairman of the Board,            January 29, 1999
- ---------------------------   President and Chief Executive
     Robert M. Worsley        Officer (Principal Executive
                              Officer)

/s/ Robert J. Digan           Chief Financial Officer           January 29, 1999
- ---------------------------   (Principal Financial and
     Robert J. Digan          Accounting Officer)

/s/ Lyle R. Knight            Director                          January 29, 1999
- ---------------------------
     Lyle R. Knight

/s/ Thomas J. Litle           Director                          January 29, 1999
- ---------------------------
     Thomas J. Litle

/s/ Randy Petersen            Director                          January 29, 1999
- ---------------------------
     Randy Petersen
                                        7
<PAGE>

                                  EXHIBIT INDEX


EXHIBIT                                                      PAGE OR
NUMBER    DESCRIPTION                                    METHOD OF FILING
- -------   ---------------------------------------------  ----------------

 4        Non-Employee Directors Stock Option Plan              *

 5        Opinion of Squire, Sanders & Dempsey                  *
          L.L.P., counsel for the Registrant
          (including consent)

 23.1     Consent of Independent Public Accountants             *

 23.2     Consent of Counsel                             See Exhibit 5

 24       Powers of Attorney                             See Signature Page

- -------------------

* Filed herewith.

                                        8

                                                                       EXHIBIT 4

                                  SKYMALL, INC.

                    NON-EMPLOYEE DIRECTORS STOCK OPTION PLAN


         1.  PURPOSES OF THE PLAN.  The  purposes of this Plan are to enable the
Company  to  attract  and  retain  the best  available  individuals  to serve as
non-employee   members  of  the  Board,  to  reward  such  directors  for  their
contributions  to the Company,  and to maximize the identity of interest between
such directors and the Company's stockholders generally.

         2. DEFINITIONS. As used herein, the following definitions shall apply:

                  (a) "Board" shall mean the Board of Directors of the Company.

                  (b) "Company" shall mean SkyMall, Inc., a Nevada corporation.

                  (c) "Exercise  Price"  shall mean,  with respect to each Share
         granted, the Fair Market Value on the date of grant.

                  (d) "Fair Market Value" shall mean, with respect to the date a
         given Option is granted or exercised, the value determined by the Board
         in good faith using a generally  accepted  valuation method;  provided,
         however,  that where there is a public  market for the Stock,  the Fair
         Market  Value  per  Share  shall be the mean of the final bid and asked
         prices of the Stock on the date of grant or  exercise,  as  reported in
         The Wall Street Journal (or, if not so reported,  as otherwise reported
         by the Nasdaq Stock Market's National Market or Nasdaq) or, in the
         event the Stock is listed on a stock  exchange,  the Fair Market  Value
         per Share shall be the closing  price of the Stock on such  exchange on
         the date of grant or exercise  of the  Option,  as reported in The Wall
         Street Journal.

                  (e) "Option"  shall  mean a right to purchase  Stock,  granted
         pursuant to the Plan.

                  (f) "Optioned  Stock"  shall  mean  the  Stock  subject  to an
         Option.

                  (g) "Optionee"  shall  mean a  non-employee  director  of  the
         Company who has been granted an Option.

                  (h) "Plan" shall mean this SkyMall, Inc. Non-Employee Director
         Stock Option Plan.

                  (i) "Share" shall mean a share of the Stock.

                  (j) "Stock"  shall  mean  the  common  stock  of  the  Company
         described in the  Company's  Articles of  Incorporation,  as amended or
         restated from time to time.


<PAGE>

                  (k) "Trading  Day"  shall mean a day on which the Fair  Market
         Value of the Stock can be determined.

         3.       STOCK SUBJECT TO THE PLAN.

                  (a) Subject to increases and adjustments pursuant to Section 9
         hereof,  the  initial  number  of Shares  reserved  and  available  for
         distribution under the Plan shall be 100,000.

                  (b) If an Option should terminate,  or be canceled,  rescinded
         or surrendered,  the Optioned Stock subject to such Option shall not be
         available for future grants under the Plan.

         4.       OPTION GRANTS.

                  (a) An Option to  purchase  5,000  Shares  shall be granted to
         each non-employee director of the Board on appointment to the Board.

                  (b) In addition,  an Option to purchase  3,000 Shares shall be
         granted annually to each non-employee director of the Board on the date
         determined pursuant to Section 10 hereof; provided,  however, that such
         Option shall not be granted to any non-employee director of the Company
         who during the fiscal year  immediately  preceding  such grant date (or
         the period  that he served as a director of the  Company,  if less than
         the full fiscal year)  attended  fewer than 75 percent of the aggregate
         of (i) the total number of the regularly scheduled and special meetings
         of the  Board  and  (ii)  the  total  number  of  meetings  held by all
         committees of the Board on which he served; provided,  further, that no
         such Options shall be granted to any of the  non-employee  directors of
         the Company in the event that, on such grant date, the number of Shares
         remaining  available for  distribution  under the Plan is less than the
         product of the number of then  current  non-employee  directors  of the
         Company multiplied by 3,000.

         5. BOARD APPROVAL AND EFFECTIVE DATES. This Plan shall become effective
as of October 15, 1996, the date as of which the Board and the  stockholders  of
the Company adopted the Plan. The Plan and all outstanding  Options shall remain
in effect until such Options  shall have been  exercised,  shall have expired or
shall otherwise be terminated.

         6.       TERM; EXERCISE; RIGHTS AS A STOCKHOLDER.

                  (a) The term of each  Option  shall be ten years from the date
         of grant thereof.  An Option shall be exercisable upon grant and may be
         exercised  in whole or in part at any time or times  during  its  term;
         provided,  however,  that an Option may not be exercised for a fraction
         of a Share.


                                        2

<PAGE>

                  (b) An Option shall be deemed to be exercised  upon receipt by
         the Company from the Optionee of written notice of such exercise.  Such
         notice shall be  accompanied  by full payment for the Shares subject to
         such exercise.

                  (c) No  person  shall  have  any  right  or   privilege  as  a
         stockholder of the Company,  whether to vote or to receive dividends or
         otherwise,  by reason of the grant of an Option,  but shall obtain such
         right only when Shares are actually issued to such person upon exercise
         thereof.

         7. PAYMENT. The Exercise Price shall be paid:

                  (a) In United States  dollars in cash or  by check  payable to
         the order of the Company; or

                  (b) At the election of the Optionee by delivery of Shares with
         an aggregate Fair Market Value equal to the Exercise Price; or

                  (c) By any combination of (a) and (b) above.

         The Board shall  determine  acceptable  methods for tendering  Stock as
payment  upon  exercise  of an  Option  and  may  impose  such  limitations  and
prohibitions on the use of Stock to exercise an Option as it deems appropriate.

         8.  TRANSFERABILITY  OF OPTIONS.  The Option may not be sold,  pledged,
assigned, hypothecated,  transferred, or disposed of in any manner other than by
will or by the laws of descent and distribution and may be exercised, during the
lifetime  of the  Optionee,  only by the  Optionee  or by his  guardian or legal
representative.

         In the event of the Optionee's  death, his Option shall be exercisable,
prior to the  expiration  of the  Option,  by the  person  or entity to whom his
accrued  and  vested  rights  pass  by  will  or by  the  laws  of  descent  and
distribution.

         9.  ADJUSTMENTS  UPON  CHANGES  IN  CAPITALIZATION  OR  MERGER.  If the
outstanding  Stock of the Company  shall at any time be changed or  exchanged by
declaration   of  a   stock   dividend,   split-up,   combination   of   shares,
recapitalization,  merger,  consolidation,  or other corporate reorganization in
which the Company is the  surviving  corporation,  the number and kind of Shares
subject to the Plan or  subject  to any  Options  theretofore  granted,  and the
Options' prices, shall be appropriately and equitably adjusted.

         In the event of a liquidation or  dissolution  of the Company,  sale of
all or  substantially  all of its assets,  or a merger,  consolidation  or other
corporate  reorganization in which the Company is not the surviving corporation,
or any merger or other reorganization  in which  the  Company  is the  surviving

                                        3


<PAGE>

corporation  but  the  holders  of  its  Stock  receive  securities  of  another
corporation,  any  outstanding  Options  hereunder  shall be  appropriately  and
equitably adjusted.

         10. TIME OF GRANTING OPTIONS. The Option grant date shall be the third
Trading Day after the Company publicly  announces its year-end financial results
for the immediately preceding fiscal year.

         11.  AMENDMENT AND  TERMINATION OF THE PLAN. The Board may from time to
time  amend  the Plan in whole or part in such  respects  as the  Board may deem
advisable or may terminate the Plan, provided,  however,  that amendments to the
Plan relating to the amount,  price, or timing of the option grants shall not be
made more than once in any six month period. Any amendment or termination of the
Plan shall not affect Options  already  granted and such Options shall remain in
full force and effect as if the Plan had not been  amended  or  terminated.  Any
amendment  to the Plan shall be  submitted  as a proposal  for  approval  of the
Company's  stockholders  if such  approval of the amendment is necessary for the
Plan to comply or to continue to comply with the applicable  exemption,  if any,
under Section 16(b) of the Securities Exchange Act of 1934, as amended,  and the
rules and regulations promulgated thereunder.

         12.  CONDITIONS  UPON  ISSUANCE  OF SHARES.  The Plan,  the grant,  the
exercise of Options and the  obligations  of the Company shall be subject to all
applicable federal and state laws, rules and regulations,  and to such approvals
by any regulatory or governmental  agency as may be required.  The Company shall
not be required to issue or deliver any certificate or  certificates  for Shares
of Stock  prior to (i) the  admission  of such  Shares to  listing  on any stock
exchange on which the Stock may then be listed,  and (ii) the  completion of any
registration  or other  qualification  of such Shares under any state or federal
law (including,  without limitation, the Securities Act of 1933, as amended), or
rulings or regulations of any  government  body which the Company shall,  in its
sole discretion, determine to be necessary or advisable.

         As a condition  to the  exercise of an Option,  the Company may require
the Optionee to represent  and warrant at the time of any such exercise that the
Shares are being purchased only for investment and without any present intention
to sell or distribute such Shares if, in the opinion of counsel for the Company,
such a representation is necessary or advisable.

         13. MISCELLANEOUS PROVISIONS.

                  (a) PLAN EXPENSE.  Any  expenses of  administering  this  Plan
         shall be borne by the Company.

                  (b) TAXES.  The  Company  shall be entitled  if  necessary  or
         desirable to pay or withhold the amount of any tax  attributable to the
         delivery  of Stock under the Plan after  giving the person  entitled to
         receive  such  Stock  notice as far in advance  as  practical,  and the
         Company may defer making  delivery of such Stock if any such tax may be
         pending unless and until indemnified to its satisfaction.

                                        4

<PAGE>

                  (c) CONSTRUCTION   OF  PLAN.   The   validity,   construction,
         interpretation,  administration and effect of the Plan and of its rules
         and  regulations,  and rights relating to the Plan, shall be determined
         by the Board in  accordance  with the laws of the State of Nevada,  and
         such determinations shall be final and conclusive.

                  (d)  GENDER.  For  purposes  of this  Plan,  words used in the
         masculine  gender  shall  include  the  feminine  and  neuter,  and the
         singular shall include the plural and vice versa, as appropriate.

         As approved by the Board of Directors as of October 15, 1996.


                                                /s/ Robert M. Worsley
                                                --------------------------------
                                                ROBERT M. WORSLEY
                                                President

ATTEST:

/s/ David A. Wirthlin
- ------------------------------
DAVID A. WIRTHLIN
Secretary

                                        5



                                                                       EXHIBIT 5

                            SQUIRE, SANDERS & DEMPSEY
                                     L.L.P.
                               Counsellors at Law
                             Two Renaissance Square
                       40 North Central Avenue, Suite 2700
                             Phoenix, Arizona 85004
Telephone: (602) 528-4000
Telecopier (602) 253-8129


                                January 28, 1999


Securities and Exchange Commission
450 Fifth Street, N.W.
Washington, D.C.  20549

        Re:     SkyMall, Inc. - Non-Employee Directors Stock Option Plan
                Form S-8 Registration Statement

Ladies and Gentlemen:

     We have  acted as counsel  to  SkyMall,  Inc.,  a Nevada  corporation  (the
"Company"),  in  connection  with its  Registration  Statement  on Form S-8 (the
"Registration Statement") filed under the Securities Act of 1933 relating to the
registration  of  100,000  shares of its  Common  Stock,  $.001  par value  (the
"Shares"),  issuable  pursuant to the  Company's  Non-Employee  Directors  Stock
Option Plan (the "Plan").

     In that connection, we have examined such documents,  corporate records and
other  instruments as we have deemed  necessary or  appropriate  for purposes of
this  opinion,  including  the Articles of  Incorporation  and the Bylaws of the
Company.

     Based upon the foregoing, we are of the opinion that:

     1. The  Company  has been  duly  organized  and is  validly  existing  as a
corporation under the laws of the State of Nevada.

     2. The  Shares,  when issued and sold in  accordance  with the terms of the
Plan, will be validly issued, fully paid and nonassessable.

<PAGE>

Securities and Exchange Commission                              January 28, 1999
Page 2



     We  hereby  consent  to the  use  of  this  opinion  as an  exhibit  to the
Registration Statement.

                                        Respectfully submitted,

                                        SQUIRE, SANDERS & DEMPSEY, L.L.P.

                                        /s/ Squire, Sanders & Dempsey, L.L.P.




                                                                    EXHIBIT 23.1



                      [LETTERHEAD OF ARTHUR ANDERSEN LLP]



As independent  public  accountants,  we hereby consent to the  incorporation by
reference in the registration statement on Form S-8 of our report dated February
17, 1998 included in SkyMall,  Inc.'s Form 10-K for the year ended  December 31,
1997 and to all references to our Firm included in this registration statement.

                                             ARTHUR ANDERSEN LLP

                                             /s/ Arthur Andersen LLP

Phoenix, Arizona,
January 29, 1999.



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