SKYMALL INC
10-Q, 1999-11-15
CATALOG & MAIL-ORDER HOUSES
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================================================================================

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549
                              --------------------


                                    FORM 10-Q
(Mark One)

[X]      QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
         SECURITIES EXCHANGE ACT OF 1934

         For the quarterly period ended SEPTEMBER 30, 1999

                                       OR

[ ]      TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
         SECURITIES AND EXCHANGE ACT OF 1934

         For the transition period from ________________ to ________________

                        Commission File Number 000-21657

                                  SKYMALL, INC.
             (Exact name of Registrant as specified in its charter)

           NEVADA                                                 86-0651100
(State or other jurisdiction of                               (I.R.S. Employer
incorporation or organization)                               Identification No.)

                  1520 EAST PIMA STREET, PHOENIX, ARIZONA 85034
               (Address of principal executive offices) (Zip Code)

                                 (602) 254-9777
              (Registrant's telephone number, including area code)

     Indicate  by check mark  whether the  Registrant  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
Registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days. Yes [X] No [ ]

     As of November 8, 1999,  there were 10,423,426  shares of the Common Stock,
$.001 par value, of the Company outstanding.

================================================================================

<PAGE>

                                  SKYMALL, INC.

                                      INDEX

                                                                            PAGE

PART I: FINANCIAL INFORMATION

Item 1. Financial Statements

        Condensed Consolidated Balance Sheets - September 30, 1999 and
          December 31, 1998................................................   3
        Condensed Consolidated Statements of Operations - Three and Nine
          months ended September 30, 1999 and 1998.........................   4
        Condensed Consolidated Statements of Cash Flows - Nine months
          ended September 30, 1999 and 1998................................   5
        Notes to Condensed Consolidated Financial Statements...............   6

Item 2. Management's Discussion and Analysis of Financial Condition
        and Results of Operations..........................................  12

Item 3. Quantitative and Qualitative Disclosures About Market Risk.........  23


PART II:  OTHER INFORMATION

Item 1.  Legal Proceedings.................................................  24
Item 2.  Changes in Securities and Use of Proceeds.........................  24
Item 3.  Defaults Upon Senior Securities...................................  25
Item 4.  Submission of Matters to a Vote of Security Holders...............  25
Item 5.  Other Information.................................................  25
Item 6.  Exhibits and Reports on Form 8-K..................................  26

Signatures.................................................................  28


                                       2
<PAGE>
                          PART I: FINANCIAL INFORMATION

ITEM 1.  FINANCIAL STATEMENTS

                                  SKYMALL, INC.

                      CONDENSED CONSOLIDATED BALANCE SHEETS
                             (Amounts in thousands)

                                                     September 30,  December 31,
                                                         1999           1998
                                                     -------------  ------------
                   ASSETS                             (Unaudited)

CURRENT ASSETS:
  Cash and cash equivalents                            $   945        $ 7,951
  Accounts receivable, net                               5,849         12,351
  Inventory                                                879            630
  Income tax receivable                                    960              0
  Prepaid catalog costs and other                        3,244          1,513
  Deferred income taxes                                      0            709
                                                       -------        -------
      Total current assets                              11,877         23,154

Property and equipment, net                             11,396          6,474
Goodwill, net                                            2,868          3,022
Other assets, net                                        1,402            182
Deferred income taxes                                    6,034              0
                                                       -------        -------
      Total assets                                     $33,577        $32,832
                                                       =======        =======

       LIABILITIES AND SHAREHOLDERS' EQUITY

CURRENT LIABILITIES:
  Accounts payable                                     $15,540        $11,665
  Accrued liabilities                                    3,006          1,217
  Unearned revenue                                       1,908          4,281
  Income taxes                                               0            761
  Current portion of notes payable and
    capital leases                                         215            226
                                                       -------        -------
      Total current liabilities                         20,669         18,150

Deferred income taxes                                      158            209
Notes payable and capital leases, net
  of current portion                                     7,609            239
                                                       -------        -------
      Total liabilities                                 28,436         18,598
                                                       -------        -------
SHAREHOLDERS' EQUITY:
  Common stock                                               9              9
  Additional paid-in capital                            10,225          8,364
  Retained earnings (deficit)                           (5,093)         5,861
                                                       -------        -------
      Total shareholders' equity                         5,141         14,234
                                                       -------        -------
      Total liabilities and shareholders' equity       $33,577        $32,832
                                                       =======        =======

     See accompanying Notes to Condensed Consolidated Financial Statements.

                                       3
<PAGE>

                                  SKYMALL, INC.

                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
            (Amounts in thousands, except shares and per share data)
                                   (Unaudited)
<TABLE>
<CAPTION>

                                                       Three months ended              Nine months ended
                                                          September 30,                  September 30,
                                                  ---------------------------     ---------------------------
                                                      1999            1998            1999            1998
                                                  -----------     -----------     -----------     -----------
<S>                                               <C>             <C>             <C>             <C>
REVENUES:
   Merchandise sales, net                         $    12,353     $     9,657     $    35,286     $    29,022
   Placement fees and other                             2,812           3,935           8,824          11,504
                                                  -----------     -----------     -----------     -----------
             Total revenues                            15,165          13,592          44,110          40,526

COST OF GOODS SOLD                                      8,022           6,367          23,111          20,307
                                                  -----------     -----------     -----------     -----------
             Gross margin                               7,143           7,225          20,999          20,219
                                                  -----------     -----------     -----------     -----------

OPERATING EXPENSES:
   Catalog expenses                                     3,604           2,723           8,641           8,103
   Selling expenses                                     1,219             816           3,188           2,501
   Customer service and fulfillment expenses            1,557             940           5,084           2,951
   General and administrative expenses                  7,193           2,224          22,146           5,924
                                                  -----------     -----------     -----------     -----------
             Total operating expenses                  13,573           6,703          39,059          19,479
                                                  -----------     -----------     -----------     -----------

INCOME (LOSS) FROM OPERATIONS                          (6,430)            522         (18,060)            740
   Interest expense                                      (129)             (4)           (150)            (22)
   Other income                                            72             112             299             394
                                                  -----------     -----------     -----------     -----------
INCOME (LOSS) BEFORE INCOME TAXES                      (6,487)            630         (17,911)          1,112
   Income tax expense (benefit)                        (3,044)            250          (6,957)            443
                                                  -----------     -----------     -----------     -----------

NET INCOME (LOSS)                                 $    (3,443)    $       380     $   (10,954)    $       669
                                                  ===========     ===========     ===========     ===========
BASIC NET INCOME (LOSS) PER COMMON SHARE          $      (.38)    $       .04     $     (1.22)    $       .08
                                                  ===========     ===========     ===========     ===========
BASIC WEIGHTED AVERAGE SHARES OUTSTANDING           9,027,422       8,514,601       8,959,399       8,511,055
                                                  ===========     ===========     ===========     ===========
DILUTED NET INCOME (LOSS) PER COMMON SHARE        $      (.38)    $       .04     $     (1.22)    $       .08
                                                  ===========     ===========     ===========     ===========
DILUTED WEIGHTED AVERAGE SHARES OUTSTANDING         9,027,422       8,515,211       8,959,399       8,513,513
                                                  ===========     ===========     ===========     ===========
</TABLE>


     See accompanying Notes to Condensed Consolidated Financial Statements.

                                       4

<PAGE>

                                  SKYMALL, INC.

                 CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                             (Amounts in thousands)
                                   (Unaudited)


                                                           Nine months ended
                                                              September 30,
                                                         ---------------------
                                                           1999         1998
                                                         --------     --------

CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income (loss)                                      $(10,954)    $    669
  Adjustments to reconcile net income (loss) to
    net cash used in operating activities:
    Depreciation and amortization                           1,475          882
    Changes in operating assets and liabilities              (818)      (2,046)
                                                         --------     --------
        Net cash used in operating activities             (10,297)        (495)
                                                         --------     --------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Purchase of property and equipment                       (6,243)      (1,692)
                                                         --------     --------
        Net cash used in investing activities              (6,243)      (1,692)
                                                         --------     --------
CASH FLOWS FROM FINANCING ACTIVITIES:
  Borrowings on line of credit                              7,400            0
  Proceeds from issuance of common stock                    2,175          139
  Payments on notes payable and capital leases, net           (41)         (49)
  Repurchase of common shares                                   0         (127)
                                                         --------     --------
        Net cash provided by (used in)
        financing activities                                9,534          (37)
                                                         --------     --------
DECREASE IN CASH AND CASH EQUIVALENTS                      (7,006)      (2,224)

CASH AND CASH EQUIVALENTS,
  beginning of period                                       7,951        9,412
                                                         --------     --------
CASH AND CASH EQUIVALENTS,
  end of period                                          $    945     $  7,188
                                                         ========     ========


     See accompanying Notes to Condensed Consolidated Financial Statements.

                                       5

<PAGE>

                                  SKYMALL, INC.

              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                               SEPTEMBER 30, 1999
                      (In thousands, except per share data)
                                   (Unaudited)


NOTE 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

         BUSINESS

         SkyMall,  Inc. (the  "Company") was  incorporated in 1989 as an Arizona
corporation  (and  reincorporated  in Nevada in October 1996). The Company is an
integrated  specialty retailer that markets  high-quality  products and services
through a number of unique  channels and  partnerships.  The Company  offers its
products and services via various media,  including the SkyMall  in-flight print
catalogs,  workplace  catalogs,  multi-media  CD-ROM  and  on  the  Internet  at
WWW.SKYMALL.COM,  WWW.SKYMALLTRAVEL.COM and WWW.DURHAM.SKYMALL.COM.  The Company
maintains  substantially  no  inventory  related to  products  sold  through the
Company's  channels.  Substantially  all  products  displayed  in the  Company's
in-flight  print catalogs and the SkyMall Web sites are carried and fulfilled by
participating merchants. The Company operates on a calendar year end of December
31.

         CONSOLIDATION

         The condensed consolidated financial statements include the accounts of
SkyMall,  Inc. and its wholly-owned  subsidiaries,  SKYMALL.COM,  INC., Durham &
Company  and  Disc   Publishing,   Inc.,   and  include  all   adjustments   and
reclassifications  necessary to eliminate the effect of significant intercompany
accounts and transactions.

         BASIS OF PRESENTATION

         The accompanying  unaudited condensed consolidated financial statements
have been prepared in accordance with generally accepted accounting  principles,
pursuant to the rules and regulations of the Securities and Exchange Commission.
In the opinion of management,  all adjustments  (consisting of normal  recurring
accruals)  considered  necessary  for a fair  presentation  have been  included.
Certain information and footnote  disclosures  normally included in consolidated
financial  statements have been condensed or omitted  pursuant to such rules and
regulations. These condensed consolidated financial statements should be read in
conjunction  with the  consolidated  financial  statements and the notes thereto
included in the Company's Annual Report on Form 10-K for the year ended December
31, 1998. The condensed  consolidated  results of operations for the three-month
and  nine-month  periods ended  September 30, 1999 and 1998 are not  necessarily
indicative of the results to be expected for the full year.

NOTE 2 - NET INCOME (LOSS) PER COMMON SHARE

         Basic net income  (loss) per  common  share is based upon the  weighted
average shares  outstanding.  Outstanding stock options and warrants are treated
as common stock  equivalents  for the  purposes of computing  diluted net income
(loss) per common share and represent the  difference  between basic and diluted
weighted  average  shares  outstanding.  The  following  is  a  summary  of  the
computation  of basic and diluted net income (loss) per common share (amounts in
thousands except per share amounts):

                                       6
<PAGE>
<TABLE>
<CAPTION>
                                                 Three months ended        Nine months ended
                                                    September 30,            September 30,
                                                ---------------------    ---------------------
                                                  1999         1998        1999         1998
                                                --------     --------    --------     --------
<S>                                             <C>          <C>         <C>          <C>
Basic net income (loss) per common share:

  Net income (loss)                             $ (3,443)    $    380    $(10,954)    $    669
                                                ========     ========    ========     ========
  Weighted average common shares                   9,027        8,515       8,959        8,511
                                                ========     ========    ========     ========
  Basic per share amount                        $   (.38)    $    .04    $  (1.22)    $    .08
                                                ========     ========    ========     ========
</TABLE>
<TABLE>
<CAPTION>
                                                 Three months ended        Nine months ended
                                                    September 30,            September 30,
                                                ---------------------    ---------------------
                                                  1999         1998        1999         1998
                                                --------     --------    --------     --------
<S>                                             <C>          <C>         <C>          <C>
Diluted net income (loss) per common share:

  Net income (loss)                             $ (3,443)    $    380    $(10,954)    $    669
                                                ========     ========    ========     ========
  Weighted average common shares                   9,027        8,515       8,959        8,511
  Options and warrants assumed exercised               0            0           0            3
                                                --------     --------    --------     --------
  Total common shares plus assumed exercises       9,027        8,515       8,959        8,514
                                                ========     ========    ========     ========
  Diluted per share amount                      $   (.38)    $    .04    $  (1.22)    $    .08
                                                ========     ========    ========     ========
</TABLE>
         As  a  result  of  anti-dilutive  effects,  approximately  170,000  and
313,000 employee options and other common stock equivalents were not included in
the computation of diluted earnings per share for the three-month and nine-month
periods ended September 30, 1999, respectively.

NOTE 3 - SEGMENT AND RELATED INFORMATION

         Summarized  financial  information  concerning the Company's reportable
segments  for the three months  ended  September  30, 1999 and 1998 and the nine
months  ended  September  30,  1999 and 1998 is  shown  in the  following  table
(amounts in thousands):

                                       Three months ended    Nine months ended
                                          September 30,        September 30,
                                       ------------------    ------------------
                                        1999       1998       1999       1998
                                       -------    -------    -------    -------
REVENUES:
In-flight Catalog                      $10,890    $13,282    $34,587    $39,615
Workplace catalog                        1,407          0      3,465          0
Web site                                 2,762        310      5,939        911
Disc Publishing                            106          0        119          0
                                       -------    -------    -------    -------
   Total revenues                      $15,165    $13,592    $44,110    $40,526
                                       =======    =======    =======    =======

                                       7

<PAGE>

                                       Three months ended    Nine months ended
                                          September 30,        September 30,
                                       ------------------    ------------------
                                        1999       1998       1999       1998
                                       -------    -------    -------    -------

GROSS MARGIN:
In-flight Catalog                      $ 5,334    $ 7,071    $16,953    $19,787
Workplace catalog                          551          0      1,369          0
Web site                                 1,152        154      2,558        432
Disc Publishing                            106          0        119          0
                                       -------    -------    -------    -------
   Total gross margin                  $ 7,143    $ 7,225    $20,999    $20,219
                                       =======    =======    =======    =======

IDENTIFIABLE ASSETS:
In-flight Catalog                      $23,186    $22,582    $23,186    $22,582
Workplace catalog                        4,444          0      4,444          0
Web site                                 5,930          0      5,930          0
Disc Publishing                             17          0         17          0
                                       -------    -------    -------    -------
   Total identifiable assets           $33,577    $22,582    $33,577    $22,582
                                       =======    =======    =======    =======


NOTE 4 - BUSINESS ACQUISITIONS

         DURHAM & COMPANY

         On October 12,  1998,  the  Company  acquired  all of the  outstanding
shares of Durham & Company,  an employee logo and incentive  merchandise company
that markets its products  principally  through  catalogs in the workplace,  for
$2.9 million in cash and a note payable of $200,000,  totaling $3.1 million.  In
November  1999,  the parties  intend to convert  the note into common  stock and
warrants of the Company.  This acquisition has been accounted for as a purchase,
and the results of operations of the acquired business have been included in the
consolidated  financial  statements  since the date of  acquisition.  The excess
purchase price over the fair value of net assets acquired was $3,074,206 and has
been recorded as goodwill and is being amortized on a  straight-line  basis over
15 years. The purchase price was allocated as follows:

         Accounts receivable                        $    476,110
         Inventory                                       651,790
         Property, equipment and other assets            170,514
         Goodwill                                      3,074,206
         Liabilities assumed                          (1,272,620)
                                                    ------------
                                                    $  3,100,000
                                                    ============

The following  unaudited  consolidated pro forma  information is presented as if
the Durham & Company acquisition had occurred on January 1, 1998.


                                       8

<PAGE>

                                       Three months ended    Nine months ended
                                          September 30,        September 30,
                                       ------------------    ------------------
                                        1999       1998        1999      1998
                                       -------    -------    --------   -------

    Net merchandise sales              $12,353    $11,001    $ 35,286   $31,838
    Net income (loss)                  $(3,443)   $   485    $(10,954)  $   511

    Basic net loss per common share    $  (.38)   $   .06    $  (1.22)  $    .06
    Diluted net loss per common share  $  (.38)   $   .06    $  (1.22)  $    .06


The consolidated pro forma  information  includes  adjustments to give effect to
amortization and goodwill.  The unaudited  consolidated pro forma information is
not necessarily  indicative of the combined results that would have occurred had
the  acquisition  been made on  January  1, 1998,  nor is it  indicative  of the
results that may occur in the future.

         DISC PUBLISHING, INC.

         On  September  20,  1999,  the  Company  completed  a merger  with Disc
Publishing,  Inc.  SkyMall issued 280,555 shares of its common stock in exchange
for all of the  outstanding  common stock of Disc  Publishing  based on a merger
exchange  ratio of 2.8 shares of the  Company's  common  stock for each share of
Disc Publishing  common stock.  The merger  qualified as a tax free exchange and
was  accounted  for  as a  pooling  of  interests.  Accordingly,  the  Company's
consolidated  financial  statements  have been restated for all periods prior to
the business  combination to include the combined  financial  results of SkyMall
and Disc  Publishing.  The  following  table  presents a  reconciliation  of net
merchandise  sales and net income (loss)  previously  reported by the individual
companies  to  those  presented  in  the  accompanying   consolidated  financial
statements (amounts in thousands).

                                       Three months ended    Nine months ended
                                          September 30,        September 30,
                                       ------------------    -------------------
                                        1999       1998        1999       1998
                                       -------    -------    --------    -------
      REVENUES:
      SkyMall                          $15,059    $13,592    $ 43,991    $40,526
      Disc Publishing                      106          0         119          0
                                       -------    -------    --------    -------
           Total revenues              $15,165    $13,592    $ 44,110    $40,526
                                       =======    =======    ========    =======

      NET INCOME (LOSS):
      SkyMall                          $(3,341)   $   380    $(10,632)   $   669
      Disc Publishing                     (102)         0        (322)         0
                                       -------    -------    --------    -------
           Total net income (loss)     $(3,443)   $   380    $(10,954)   $   669
                                       =======    =======    ========    =======


                                       9

<PAGE>

NOTE 5 - RECENTLY ADOPTED ACCOUNTING STANDARDS

         In June 1998, the Financial Accounting Standards Board ("FASB")  issued
Statement of Financial  Accounting  Standards  133 - Accounting  for  Derivative
Instruments  and Hedging  Activities  ("SFAS 133").  This statement  establishes
accounting  and  reporting  standards  for  derivative  instruments,   including
derivative instruments embedded in other contracts,  and for hedging activities.
The  statement,  which was to be applied  prospectively,  is  effective  for the
Company's quarter ending March 31, 2000. In June 1999, the FASB issued Statement
of Financial  Accounting  Standards 137 - Accounting for Derivative  Instruments
and Hedging  Activities - Deferral of the Effective  Date of FASB  Statement No.
133. This  statement  deferred the  effective  date of SFAS 133 to the Company's
quarter ending March 31, 2001. The Company is currently evaluating the impact of
SFAS 133 on its future results of operations and financial position.

         In  January  1999,  the  Company  adopted  Statement  of Position 98-1,
"ACCOUNTING  FOR THE  COSTS OF  COMPUTER  SOFTWARE  DEVELOPED  OR  OBTAINED  FOR
INTERNAL USE." This Statement of Position (SOP) provides  guidance on accounting
for the costs of computer  software  developed or obtained for internal use. The
statement   identifies  the  characteristics  of  internal-use   software,   the
capitalization  criteria and the amortization  method. SOP 98-1 is effective for
fiscal years  beginning  after  December 15, 1998.  Under SOP 98-1,  the Company
capitalized  costs of $2.2 million and $3.3 million  during the three months and
nine months ended September 30, 1999, respectively.

         In  January  1999,  the  Company  adopted  Statement  of Position 98-5,
"REPORTING ON THE COSTS OF START-UP  ACTIVITIES."  This SOP provides guidance on
the  financial  reporting  of start-up  costs and  organization  costs.  The SOP
requires costs of start-up  activities and organization  costs to be expensed as
incurred.  SOP 98-5 is effective for fiscal years  beginning  after December 15,
1998.  Application  of SOP 98-5 did not have a material  impact on the Company's
financial condition, results of operations or earnings per share data.

         In April 1999, the Company adopted APB Opinion No. 29,  "ACCOUNTING FOR
NON-MONETARY TRANSACTIONS." This APB opinion provides guidance on accounting for
transactions  that  involve  primarily  an  exchange  of  non-monetary   assets,
liabilities  or  services  ("barter  transactions").  Placement  fees and  other
revenues  include  barter  revenues  which  represent  an exchange by SkyMall of
advertising  space in its print and e-commerce  media for  reciprocal  services,
including  print and e-commerce  advertising.  Revenues and expenses from barter
transactions  are recorded at the lower of estimated  fair value of the services
received or delivered.  Barter revenues and expenses recognized during the three
and  nine  months  ended   September  30,  1999,  were  $292,000  and  $600,000,
respectively.

NOTE 6 - CONTINGENCIES

         The Company is involved in legal actions in the ordinary  course of its
business.  Although the outcomes of any such legal actions  cannot be predicted,
in the  opinion  of  management,  there is no such legal  proceeding  pending or
asserted against or involving the Company the outcome of which is likely to have
a material adverse effect upon the consolidated financial position or results of
operations of the Company.

         In 1999, the Company disputed certain charges from a major supplier for
past services that totaled  approximately $1.1 million.  In October of 1999, the
Company  negotiated a settlement with the supplier  regarding these charges.  In
connection with this settlement,  the Company recognized a loss of approximately
$300,000 in the third quarter of 1999.


                                       10

<PAGE>

NOTE 7 - CONSOLIDATED INCOME TAXES

         Income tax benefit was $3 million and $7 million for the three and nine
months ended September 30, 1999, respectively, compared to income tax expense of
$250,000 and $443,000 for the same periods in 1998.  The Company has recorded an
income tax  receivable  of $960,000  that  relates to the  Company's  ability to
recover taxes paid in prior years. Deferred income taxes reflect the tax effects
of  temporary  differences  between  the amounts of assets and  liabilities  for
accounting  purposes and the amounts used for income tax purposes.  Deferred tax
assets and  liabilities  of $6 million  and  $158,000,  respectively,  have been
recorded at  September  30,  1999.  The ability of the Company to utilize  these
deferred tax assets is dependent on the Company's  profitability over the period
of years  that the  temporary  differences  are  available  to be  utilized.  In
accordance with applicable accounting  principles,  the Company will continue to
evaluate the  recognition  of future income tax benefits and deferred tax assets
in periods where the Company is not profitable.



                                       11

<PAGE>

ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
         OF OPERATIONS

         The  following  discussion  and  analysis  provides  information  which
management  believes is  relevant  to an  assessment  and  understanding  of the
Company's  results of operations  and financial  condition and should be read in
conjunction with the attached Condensed  Consolidated  Financial  Statements and
Notes thereto and with the Company's audited Consolidated  Financial Statements,
the Notes  thereto,  and  Management's  Discussion  and  Analysis  of  Financial
Condition and Results of Operations  relating  thereto included in the Company's
Annual Report on Form 10-K for the year ended December 31, 1998.

         Unless  the  context  indicates  otherwise,  the terms  "SkyMall,"  the
"Company,"  "we," "us" or "ours" refer to SkyMall,  Inc.  and its  subsidiaries,
SKYMALL.COM, INC., Durham & Company and Disc Publishing, Inc.

FORWARD-LOOKING STATEMENTS

         Certain statements  made herein,  in future filings by the Company with
the  Securities and Exchange  Commission  and in the Company's  written and oral
statements  made by or with the  approval of an  authorized  executive  officer,
constitute "forward-looking statements" within the meaning of Section 27A of the
Securities Act of 1933 and Section 21E of the  Securities  Exchange Act of 1934,
and the Company intends that such  forward-looking  statements be subject to the
safe harbors created thereby.  These statements discuss,  among other items, the
Company's  growth  strategy and  anticipated  trends in our business.  Words and
phrases such as "should be," "will be,"  "believes,"  "expects,"  "anticipates,"
"plans,"  "intends,"  "may" and  similar  expressions  identify  forward-looking
statements.  Forward-looking statements are made based upon our belief as of the
date that such statements are made. These  forward-looking  statements are based
largely on our  current  expectations  and are  subject to a number of risks and
uncertainties, many of which are beyond our control. Actual results could differ
materially  from these  forward-looking  statements  as a result of the  factors
described herein,  including,  among others,  regulatory or economic influences.
Examples of uncertainties  which could cause such differences  include,  but are
not limited to, the Company's  dependence on its relationships with its airline,
merchant,  and other partners,  the ability of the Company to attract and retain
key personnel,  especially highly skilled technology  personnel,  the ability of
the  Company to secure  additional  capital to finance  its  business  strategy,
fluctuations  in paper prices and airline  fuel costs,  customer  credit  risks,
competition from other catalog  companies,  retailers and e-commerce  companies,
and the Company's reliance on technology and information and  telecommunications
systems,  all of which are discussed more fully below and in the Company's other
filings with the Securities and Exchange  Commission.  The Company undertakes no
obligation to publicly update or revise any  forward-looking  statements whether
as a result of new information, future events, or otherwise.

OVERVIEW

         GENERAL

         Founded in  1989,  SkyMall,  Inc. is an integrated  specialty  retailer
that  markets  high-quality  products  and  services  through a number of unique
channels  and  partnerships.  The Company  offers its  products and services via
various  media,  including  the  SkyMall  in-flight  print  catalogs,  workplace
catalogs,   multi-media   CD-ROM  and  on  the   Internet  at   WWW.SKYMALL.COM,
WWW.SKYMALLTRAVEL.COM and WWW.DURHAM.SKYMALL.COM.  Our products and services are
provided by more than 300 retailers, including American Country Home, Australian
Outback   Collection,    Balducci's,   Canadian   Geographic,   Claire   Murray,
Frontgate(R),   FTD.com,  Garden.com,  Hammacher  Schlemmer(R),   Herrington(R),
Improvements(R), Langenbach, Lillian Vernon(R), L.L. Bean(R), Orvis(R), Samsung,
Seiko,   Successories(R),   The  Sharper  Image(R),  T.  Shipley(R),   The  Wine
Enthusiast(TM),  and  WorldClass  Concierge  Services(R).  The Company  offers a
diverse  variety  of  products  from  numerous  product  categories,   including
clothing,  fashion  accessories,   health  and  beauty  aids,  children's  toys,

                                       12
<PAGE>

executive gifts, educational products, gourmet cooking aids, exercise equipment,
jewelry, luggage, travel aids, and home accessories.

         SkyMall  is  a  "one-stop"  shopping  source  for  customers  who   may
purchase a variety of merchandise from many different  well-known merchants in a
single  transaction.  Although  most of the  merchandise  offered in the SkyMall
catalogs is available  from other  catalog and retail  companies,  each of these
companies  typically  has its own policies  for  shipping and handling  charges,
merchandise  returns,  sales taxes and price guarantees,  as well as its own Web
site. In addition,  each company typically has different  customer service hours
and credit and payment  policies.  By aggregating the merchandise of our various
participating  merchants into a single  location in our print catalog and on our
Web site,  we afford our  customers  access to thousands of products  offered by
more than 300 merchants and the convenience of one-stop shopping.

         Our  print  media  provides  consumers  with  a  selection  of only the
best-selling  products from our most well-known merchant partners.  This ensures
that  consumers  quickly see the most popular  items,  without  having to review
hundreds of items that may be of little  interest.  Through our online database,
we offer online  consumers a greater product  selection.  For the convenience of
our customers,  our online database is searchable by a number of parameters that
allow the  customer  to quickly  locate  products  that are of  interest to that
consumer.  We plan to further  expand the  selection  and variety of our product
offering and implement  additional online technologies that will allow us to use
customer   recommendation  software  to  offer  SkyMall  customers  personalized
recommendations based on individual tastes and preferences.

         PRINT MEDIA

         GENERAL.  We  market our  merchandise  through a number of print media,
including our in-flight catalogs, international catalogs and workplace catalogs.
We continue to seek additional ways to expand our print media  distribution  and
are  currently  testing a number of new  channels,  including  hotels,  consumer
loyalty  programs and alliances with credit card companies  which have access to
significant customer databases.  The merchandise of each participating  merchant
in our  catalogs is  presented  in a separate  section of each  catalog to allow
browsing  from  "store-to-store,"  providing the  convenience  and variety of an
upscale shopping mall environment.

         SKYMALL DOMESTIC IN-FLIGHT CATALOGS.   Our  in-flight  catalogs,  which
are placed in airline seat pockets,  represent our largest distribution channel.
Over the  past  eight  years,  we have  experienced  substantial  growth  in our
domestic in-flight catalog business.  Our in-flight catalog is available to over
70% of all domestic airline passengers annually.

         The   SkyMall    program    offers    airlines  a  low-risk   means  of
incrementally  increasing  their  earnings.  In exchange  for  placement  of our
catalogs in seat-back pockets,  we pay each airline partner a monthly commission
based on net  merchandise  sales  generated  by the  Company  from sales to that
airline's passengers.  Some agreements also require payment of a minimum monthly
commission or a boarding cost that reimburses the airline for the increased fuel
costs  attributable  to the weight of the  catalogs.  In addition to  increasing
airline earnings, our airline partners also benefit from enhancing the in-flight
experience  of their  passengers  by  providing  our  catalogs as an  additional
amenity.

         SKYMALL  INTERNATIONAL  IN-FLIGHT   CATALOGS.    We  believe  that  the
demographic and  technological  trends that are driving the domestic consumer to
shift from  traditional  retail shopping are also present in many  international
markets,  which we believe are  substantially  under-served.  In early 1998,  we
launched an  international  initiative  under which we began making  specialized
catalogs available to passengers on certain  international  flights traveling to
Japan and serving the Pacific Rim. These catalogs feature  merchandise  tailored
to this  audience  and are offered in three  languages:  English,  Japanese  and
Chinese.


                                       13
<PAGE>

         In  March  1999,  the  Company  began  offering  SkyMall  catalogs   on
certain  transatlantic  flights originating from New York and Boston and in June
1999,  the Company  began  offering a European  catalog on such flights which is
priced in multiple  currencies  (US  Dollars,  British  Pound  Sterling,  French
Francs, German Deutsche Marks, and the Euro), and is printed in English,  German
and French.

         Although  international  sales  have  been  immaterial to our total net
merchandise sales, we plan to continue exploring opportunities in these markets.
SkyMall  continues to gain experience in  international  markets,  including the
areas of merchandising,  customer service and fulfillment.  The Company plans to
enter  into  other  controlled  and  carefully  planned  expansions  into  large
international  markets through  cooperative  ventures with its current  domestic
airline partners,  as well as new international  partners.  The Company believes
that its experience in the domestic in-flight business, as well as its Web-based
infrastructure  that  allows it to quickly  set-up  call  center  operations  in
foreign countries, will enable it to expand into selected international markets,
particularly  those with a strong  interest  in U.S.  products  or where  remote
shopping already has some level of acceptance by consumers.

         WORKPLACE  MERCHANDISE CATALOGS.   Through  our  subsidiary,   Durham &
Company,  we offer logo  merchandise and recognition  products to employees of a
number of blue-chip  organizations,  primarily  through print catalogs and since
September  1999,  on the Durham  Web site.  Competing  in the highly  fragmented
incentive  industry,  Durham  distinguishes  itself  by  providing  high-quality
products and excellent  customer  service and focuses its  marketing  efforts on
large organizations. SkyMall provides Durham's clients with unique, high-quality
merchandise  offered through other SkyMall  channels as well as logo merchandise
and recognition products for corporate gift giving, employee recognition,  sales
promotions and incentives, and similar programs.

         OTHER PRINT CHANNELS.   We  provide  unique,  upscale  catalogs  to the
membership-oriented  airport lounges of one of our major airline  partners.  The
SkyMall catalogs are also available on certain Northeastern routes of Amtrak. We
continue to test distribution of our print catalogs in a number of other venues,
including hotels and in connection with loyalty and marketing  programs.  We are
also testing other  alliances,  including  with major credit card  companies and
with the cruise line industry.  To the extent the test results of these programs
prove successful, we may expand our presence in these channels.

         ELECTRONIC MEDIA

         GENERAL.  We  launched our  first  Internet Web site in January of 1996
and since then have continued to refine and develop our  e-commerce  strategies.
Our  e-commerce  channels  showcase  products  offered in our print catalogs and
provide  customers  an  additional  means of customer  service and  support.  In
addition,  because  the  Internet  does  not  pose  the  same  size  and  weight
constraints as our paper catalogs, we offer products and services from a greater
number of merchants and a full  complement of products from  merchants who offer
only  their  best-selling  items  in  our  catalogs.  Through  our  wholly-owned
subsidiary,  SKYMALL.COM, INC., we plan to increase our revenues from this media
by  developing  SkyMall's  Web site as a premier  Internet  shopping  and travel
destination and increasing the number of partners in our affiliate program.

         AFFILIATE PROGRAM.   In  addition  to  developing our own site, we have
an affiliate  program through which we provide a turn-key  merchant  solution to
businesses that are interested in providing SkyMall's merchandise to visitors to
their own Web sites. Our unique  proprietary  technology and other systems allow
us to quickly and  cost-effectively  implement affiliate site programs,  in many
cases with lead times of less than three weeks.  Visitors to SkyMall's affiliate
sites go directly to a SkyMall  site,  which is  typically  co-branded  with the
affiliate  partner,  for shopping  services.  After shopping,  the customers are
directed  back  exclusively  to the  site  from  which  they  began  so that the
affiliate partner does not lose the benefit of the traffic to its site. Although
an online store can be privately labeled for our affiliate partners, most of our


                                       14
<PAGE>

affiliate sites are co-branded to increase  SkyMall's brand awareness as well as
generate affinity for our online partners.

         Under  our  agreements  with our  affiliate partners,  we typically pay
them a commission based on net merchandise  sales. Our affiliate  program offers
advantages to both consumers and our partners.  Consumers  enjoy the convenience
of  SkyMall's  online  shopping  and our  partner  sites  enjoy the  benefit  of
increased revenue, while ensuring that their customers return to their site.

         Early  participants  in  our  affiliate  program  include  some  of our
airline partners and related entities, such as Delta Air Lines, Delta Crown Room
and  Continental  Air Lines.  In addition,  Northwest  Airlines and America West
Airlines have joined our affiliate program.  New participants are Visa USA, Visa
International,  First USA, the largest Visa card issuer and a banking  leader in
electronic commerce,  and LinkShare(R),  a premier provider of partnership-based
marketing on the Web,  specializing in brokering  revenue-producing  links among
complementary e-commerce sites. We also have arrangements with a number of other
high-traffic sites,  including the site offered by the best-selling book series,
Chicken Soup for the Soul, Microsoft's online shopping mall called MSN Shopping,
MSNBC,  Trip.com,  and The  Weather  Channel  site at  Weather.com.  The Company
continues  to evaluate  the success of its  individual  affiliates  and, in some
cases,   has  terminated   relationships   while  it  continues  to  pursue  new
affiliations.

         THE  SKYMALLTRAVEL.COM  WEB SITE.  As  part  of  SkyMall's   previously
announced  investment  in  e-commerce,   in  July  1999,  SkyMall  launched  its
WWW.SKYMALLTRAVEL.COM  Web site targeted to frequent  travelers,  which provides
one-stop access for all their travel needs.  SKYMALLTRAVEL.COM organizes many of
the best  travel  resources  in one  place,  including  linked  directories  for
airlines, hotels, rental car and online booking services, as well as content and
tools that assist business  travelers before,  during and after their trips. The
site was designed to help  travelers get the most out of online travel  planning
while minimizing the effort and time involved. Some of the leading online travel
companies  are  affiliates  at  our   SKYMALLTRAVEL.COM   Web  site,   including
webflyer.com, Trip.com, ontheroad.com,  mapquest.com,  weather.com, homefair.com
and MyFamily.com.

         THE DURHAM & COMPANY WEB SITE.  In  September  1999,  Durham  & Company
launched its Web site at  WWW.DURHAM.SKYMALL.COM  which offers high quality logo
and corporate identity merchandise to organizations.

         DISC  PUBLISHING,  INC.   In  September  1999,  SkyMall  acquired  Disc
Publishing,  Inc. Disc Publishing's  SkyDisc(TM) is a leading interactive CD-ROM
targeted to the business traveler that integrates  high-quality print, broadcast
and online media to provide an exciting mix of topics that entertain, inform and
enhance the business  travelers' life.  SkyDisc offers the business traveler the
option of using the disk on their laptop computer  whether onboard the aircraft,
in a hotel, at the office,  or at home.  While using the disk online,  consumers
can link to Web sites promoted on SkyDisc to get more  information and services.
With the continued  proliferation of new Web sites,  SkyDisc will help consumers
sort  through  the  clutter  of the Web and  drive  traffic  to the sites of our
program  participants.  Every other month a new "issue" of SkyDisc is  available
free  in  airline  seatback  pockets  to  more  than  400,000  SkyWest  Airlines
passengers per month.  SkyDisc has already  attracted many program  participants
such as Amazon.com, Earthlink Network, Inc., Interplay Entertainment, Inc. and U
S WEST(R). To the extent sponsorship of this program continues to increase,  the
Company will consider expanding distribution of SkyDisc.

RESULTS OF OPERATIONS - THREE AND NINE MONTHS ENDED SEPTEMBER 30, 1999 AND 1998.

         CONSOLIDATED  REVENUE AND GROSS MARGIN.  Net merchandise  sales for the
three and nine  months  ended  September  30,  1999 was $12.4  million and $35.3
million compared to $9.7 million and $29.0 million for the same periods in 1998,
respectively.  Placement  fees and other  revenue  for the three and nine months
ended  September  30, 1999 were $2.8 million and $8.8  million  compared to $3.9
million and $11.5 million for the same periods in 1998,  respectively.  Revenues
for SKYMALL.COM for the three and nine months ended September 30, 1999 were $2.8
million and $ 5.9 million compared to $310,000 and $911,000 for the same periods


                                       15
<PAGE>

in  1998,  respectively.  Gross  margin  for the  three  and nine  months  ended
September 30, 1999 was $7.1 million and $21 million compared to $7.2 million and
$20.2 million for the same periods in 1998, respectively.

         CONSOLIDATED  OPERATING EXPENSE.  Total operating expense for the three
and nine months ended  September  30, 1999 was $13.6  million and $39.1  million
compared  to $6.7  million  and  $19.5  million  for the same  periods  in 1998,
respectively. Catalog expenses for the three and nine months ended September 30,
1999 were $3.6  million  and $8.6  million  compared  to $2.7  million  and $8.1
million for the same  periods in 1998,  respectively.  The increase is primarily
due to an increase in the number and size of catalogs  distributed for the three
and nine months ended  September  30, 1999  compared to the same period in 1998.
Also included in catalog costs is a $300,000  settlement  with a major  supplier
for past services. Selling expenses, which represent commissions paid to airline
and marketing  partners and are generally  variable in nature, for the three and
nine months ended September 30, 1999 were $1.2 million and $3.2 million compared
to $816,000  and $2.5 million for the same  periods in 1998,  respectively.  The
increase is due to an increase in net merchandise  sales and the addition of new
airline and marketing partners.  Customer service and fulfillment expense, which
include a full-service  customer contact and order fulfillment  center,  for the
three and nine months ended September 30, 1999 was $1.6 million and $5.1 million
compared  to  $940,000   and  $3.0   million  for  the  same  periods  in  1998,
respectively.  This increase  resulted from the addition of management  and call
center  personnel,  along  with  outsourcing  solutions  and other  expenditures
designed  to  improve  the  Company's  customer  service  levels.   General  and
administrative  expenses for the three and nine months ended  September 30, 1999
were $7.2  million and $22.1  million  compared to $2.2 million and $5.9 million
for the same periods in 1998, respectively. The increase is primarily due to the
addition of personnel,  expanded marketing efforts,  infrastructure  investments
relating  to the  Company's  business  initiatives,  including  depreciation  of
capital investments,  settlement of litigation and expenses incurred by Durham &
Company which was acquired in the fourth quarter of 1998 and the  acquisition of
Disc  Publishing,  Inc. in the third quarter of 1999.  The increase in personnel
includes key management,  technology,  marketing and support personnel  totaling
$600,000  and $4.2  million for the three and nine months  ended  September  30,
1999.  Marketing efforts and infrastructure  investments  increased $3.0 million
and $5.1 million for the three and nine months  ended  September  30, 1999,  and
relate to marketing promotions and technology investments.  Depreciation expense
increased  $370,000 and  $580,000 for the three and nine months ended  September
30, 1999, respectively,  and relate to capital investments. Legal and settlement
expenses  include  legal  expenses  incurred  and  estimated  losses  recognized
relating to certain  legal  matters  totaling  $2.9  million for the nine months
ended September 30, 1999.  Durham & Company incurred  expenses totaling $336,000
and  $995,000  for the three and nine months  ended  September  30,  1999.  Disc
Publishing,  Inc. incurred expenses totaling $208,000 and $441,000 for the three
and nine months ended September 30, 1999. The balance of approximately  $455,000
and $2.006  million  for the three and nine months  ended  September  30,  1999,
related to other increases in operational expenses.

         CONSOLIDATED INCOME TAXES. Income tax benefit was $3.0 million and $7.0
million for the three and nine months  ended  September  30,  1999,  compared to
income tax  expense  of  $250,000  and  $443,000  for the same  periods in 1998,
respectively. The Company has recorded an income tax receivable of $960,000 that
relates to the Company's ability to recover taxes paid in prior years.  Deferred
income  taxes  reflect  the tax  effects of  temporary  differences  between the
amounts of assets and liabilities  for accounting  purposes and the amounts used
for income tax purposes. Deferred tax assets and liabilities of $6.0 million and
$158,000, respectively, have been recorded at September 30, 1999. The ability of
the Company to utilize  these  deferred tax assets is dependent on the Company's
profitability  over the  period  of years  that the  temporary  differences  are
available  to  be   utilized.   In   accordance   with   applicable   accounting
principles, the Company  will  continue to evaluate  the  recognition  of future
income tax benefits and deferred tax assets in periods  where the Company is not
profitable.



                                       16
<PAGE>

LIQUIDITY AND CAPITAL RESOURCES

         Cash used  in  operating  activities  was  $10.3  million  for the nine
months ended  September  30,  1999,  compared to $495,000 for the same period in
1998.  The  increase in cash used in operating  activities  compared to the same
period in 1998 resulted  primarily from the net loss incurred as a result of the
increase in operating expenses described above.

         Cash  used  in  investing  activities  was  $6.2  million  for the nine
months ended September 30, 1999, compared to $1.7 million for the same period in
1998. Cash used in investing activities for both periods relates to purchases of
telecommunications and computer equipment,  software, building improvements, and
furniture and fixtures.

         Cash  provided  by  financing  activities was $9.5 million for the nine
months ended  September 30, 1999,  compared to cash used of $37,000 for the same
period in 1998. Cash provided by financing  activities for the nine months ended
September  30, 1999  resulted from the exercise of options by others to purchase
the Company's common stock and borrowings on the Company's line of credit.  Cash
used in financing activities for the same period in 1998 resulted primarily from
payments on capital lease obligations and repurchases of common stock, offset by
proceeds from the issuance of common stock.

WORKING CAPITAL AND NEGATIVE PROFITABILITY TRENDS

         The  Company   plans   to  spend  substantial  resources  in   1999  in
connection  with its  electronic  commerce  and other  growth  initiatives.  The
Company  anticipates  that such  expenditures  will  approximate $27 million and
plans to spend such funds on a number of  activities,  including  improving  the
Company's Web user interface,  improving the speed,  stability and functionality
of  the  Company's  Web  site,   implementing  marketing  and  public  relations
initiatives to raise  awareness of the SkyMall brand name,  securing  additional
content for the  Company's  Web site,  improving  the  selection  and variety of
products offered by the Company, and recruiting and hiring additional personnel,
particularly technology managers and developers.

         At  September 30, 1999,  the Company  had a  working capital deficit of
$8.8 million,  which included cash and cash equivalents of $945,000. On June 30,
1999,  the  Company  secured a $10 million  line of credit at a bank,  under the
terms of which $5.0 million was  immediately  available and the  remaining  $5.0
million was to become available, subject to certain conditions, upon the Company
raising  a minimum  of $15  million  in  subordinated  debt  and/or  equity.  In
September  1999,  the  Company  entred  into a  Modification  to the  Credit and
Security  Agreement and related documents  whereby Robert M. Worsley,  chairman,
president  and chief  executive  officer,  and his  wife,  Christi  M.  Worsley,
executed a Continuing  Guarantee  agreement  personally  guaranteeing up to $2.5
million of such line of credit (the "Worsley Guarantee").  The Worsley Guarantee
allowed the Company to draw additional funds on the line of credit over the $5.0
million initially  available.  As of September 30, 1999, a total of $7.4 million
had been drawn on the line of credit and $2.6 million was unused.

         On  November 4, 1999, the  Company  completed  a  private  placement of
approximately $8,000,000 in shares of the Company's common stock and warrants to
purchase  additional shares of common stock (the "Private  Offering").  See Part
II, Item 2,  "CHANGES IN SECURITIES  AND USE OF PROCEEDS"  for complete  details
regarding the Private  Offering.  The funds  received from the Private  Offering
will be used for working capital  purposes.  The Company currently has a working
capital  deficit  and its credit line is  insufficient  to permit the Company to
fully  implement  its business  plan and growth  strategy.  Management  plans to
finance its working capital needs and capital expenditures through a combination
of  funds  from  operations,  the new  bank  line  of  credit,  and by  securing
additional  capital  resources  through  the  issuance  of  debt  and/or  equity
securities.  There can be no  assurance  that the Company will be able to secure
additional  capital to meet its working  capital needs or to secure such capital


                                       17
<PAGE>

on terms  favorable  to the  Company.  A failure to secure  such  capital may be
detrimental  to the  Company  and  cause it to reduce or  eliminate  its  growth
initiatives. See also, "ADDITIONAL FACTORS THAT MAY AFFECT FUTURE RESULTS."

ADDITIONAL FACTORS THAT MAY AFFECT FUTURE RESULTS

         In addition to other information in this Quarterly Report on Form 10-Q,
the following important factors should be carefully considered in evaluating the
Company and its  business  because  such factors  currently  have a  significant
impact or may have a significant  impact on the Company's  business,  prospects,
financial condition and results of operations.

         WE MAY  NOT BE  PROFITABLE  IN  THE  FUTURE.   Although  we  have  been
profitable in recent years, we plan to  significantly  increase  spending on our
growth  initiatives from historical  levels and we expect to incur losses in the
foreseeable  future.  In  addition,   although  we  plan  to  spend  significant
additional  resources in connection  with the execution of our growth  strategy,
including for marketing,  technological  development and personnel costs,  there
can be no assurance that we can successfully deploy such resources to accomplish
the  objectives  of our growth  strategies  and  increase  the  revenues  of the
Company.

         WE MAY NOT BE ABLE TO RAISE SUFFICIENT CAPITAL.   We  currently  have a
working  capital  deficit and our existing  line of credit is not  sufficient to
permit the  Company to fully  implement  its  business  plan.  In order to fully
implement our growth  strategy,  we will need to raise  additional  capital from
third parties or otherwise secure  additional  financing for the Company.  There
can be no  assurance  that  the  Company  will  be able  to  successfully  raise
additional  capital or secure  other  financing,  or that such  funding  will be
available  on terms  that are  favorable  to the  Company.  To the extent we are
unable to raise sufficient  additional  capital or secure other financing,  this
could  have a material  adverse  effect on the  Company  and we may be unable to
fully implement our planned growth strategy.

         OUR BUSINESS MAY NOT GROW IN THE FUTURE.  Since our inception,  we have
rapidly expanded our operations, growing from total revenues of $200,000 in 1990
to total  revenues of $66.3 million in 1998.  Our  continued  future growth will
depend to a  significant  degree on our  ability to increase  revenues  from our
existing businesses, maintain existing channel partner relationships and develop
new channel partner  relationships,  expand our product and content  offering to
consumers,  while  maintaining  adequate  gross  margins,  and  implement  other
programs  that  increase  the  circulation  of the SkyMall  print  catalogs  and
generate  traffic for our  e-commerce  programs.  Our ability to  implement  our
growth strategy will also depend on a number of other factors, many of which are
or may be beyond our control,  including (i) our ability to select products that
appeal to our customer base and effectively  market them to our target audience,
(ii) sustained or increased  levels of airline travel,  particularly in domestic
airline  markets,  (iii)  increasing  adoption by  consumers of the Internet for
shopping, (iv) the continued perception by participating merchants that we offer
an effective  marketing  channel for their  products and  services,  and (v) our
ability to attract,  train and retain qualified employees and management.  There
can be no assurance  that we will be able to  successfully  implement our growth
strategy.

         OUR FUTURE GROWTH IS IN PART DEPENDENT UPON THE CONTINUED GROWTH OF THE
ELECTRONIC  COMMERCE  MARKET.  The market for the sale of products  and services
over the  Internet  is a new and  rapidly  evolving  market.  Our future  growth
strategy is partially dependent upon the widespread acceptance and use of online
services as an avenue for retail  purchases.  Consumers have only recently begun
to make  purchases  over the Internet  and there is no assurance  that they will
continue  to do so in the  future.  In order for us to grow our online  customer
base,  we will need to attract  purchasers  who have  historically  relied  upon
traditional venues for making their retail purchases.  If use of online services
does not continue to grow as expected,  or if the  technological  infrastructure
for the  Internet is unable to  effectively  support its growing use, our growth
strategy may be materially adversely affected.


                                       18
<PAGE>

         WE MAY BE UNABLE TO MANAGE THE  POTENTIAL  GROWTH OF OUR  BUSINESS. Our
potential growth may place  significant  demands upon our personnel,  management
and  financial  resources.  In order to manage this growth,  we may have to hire
additional personnel and develop additional management infrastructure.  There is
no  assurance  that  people with the  necessary  skills and  experience  will be
available as needed or on terms  favorable to us. There is no assurance that our
current and planned personnel, systems, procedures and controls will be adequate
to support our future operations,  that we will be able to attract, hire, train,
retain,  motivate and manage necessary personnel, or that our management will be
able  to  identify,   manage  and  exploit  existing  and  potential   strategic
relationships and market  opportunities.  If we are unable to effectively manage
any potential  growth,  our business and financial  condition could be adversely
affected.

         OUR  PLANS  FOR  INTERNATIONAL  EXPANSION  POSE  ADDITIONAL  RISKS.   A
significant   aspect  of  our  growth   strategy  is  to  expand  our   business
internationally,  through our in-flight catalog program as well as the Internet.
We have limited experience in selling our products and services internationally.
Such expansion will place additional burdens upon our management,  personnel and
financial resources and may cause the Company to incur losses. We will also face
different  and  additional   competition  in  these  international  markets.  In
addition,  international  expansion has certain unique risks, such as regulatory
requirements,  legal uncertainty  regarding  liability,  tariffs and other trade
barriers,  difficulties  in staffing and  managing  foreign  operations,  longer
payment cycles,  political instability and potentially adverse tax implications.
To the  extent we  expand  our  business  internationally,  we will also  become
subject to risks associated with international  monetary exchange  fluctuations.
Any one of these risks could  impair our  ability to expand  internationally  as
well as have a material  adverse  impact upon our overall  business  operations,
growth and financial condition.

         WE  FACE  INTENSE  COMPETITION.   The  distribution  channels  for  our
products  are  highly  competitive.  From  time to time in our  airline  catalog
business,  competitors,  typically  other catalog  retailers,  have attempted to
secure contracts with various airlines to offer  merchandise to their customers.
American Airlines currently offers merchandise catalogs to its customers through
a competitor.  In addition,  in July 1999, TWA, a former SkyMall partner,  began
carrying a competitor's  catalog.  We also face  competition  for customers from
airport-based  retailers,  duty-free  retailers,  specialty  stores,  department
stores  and  specialty  and  general  merchandise  catalogs,  many of which have
greater financial and marketing resources than we have. In addition,  we compete
for customers with other in-flight  marketing media,  such as  airline-sponsored
in-flight  magazines and airline video programming.  In our electronic  commerce
sales, we face intense  competition  from other content  providers and retailers
who seek to offer their products and/or services at their own Web sites or those
of other third  parties.  The success of online  marketing  cannot be  currently
determined,  and further  penetration  in this market will  require  substantial
additional  financial  resources,  acquisition  of  technology,  investments  in
marketing and contractual relationships with third parties. Results will also be
affected by existing competition,  which the Company anticipates will intensify,
and by  additional  entrants  to the market who may already  have the  necessary
technology and expertise,  many of whom may have substantially greater resources
than the Company.

         DEPENDENCE ON CHANNEL RELATIONSHIPS. Our business depends significantly
on our relationships  with the airlines,  affiliate Web sites,  hotels and other
channel  partners.  Our  agreements  with our  channel  partners  are  typically
short-term allowing the partner to terminate the relationship on 60-to-180 days'
advance  notice.  There is no assurance that our channel  partners will continue
their  relationships  with  us and the  loss  of one or more of our  significant
channel partners could have a material adverse effect on our financial condition
and results of operations.

         WE MAY BE UNABLE  TO MAINTAIN  HISTORICAL  MARGIN LEVELS.   We  may  be
unable  to  increase  or  maintain  our  gross  margins  at  historical  levels,
particularly for our electronic commerce  initiatives.  As competition in online
shopping  intensifies,  our merchant  participants may be unable or unwilling to
participate in our programs when more  favorable  economic  arrangements  may be
available  from  other  third  parties.  Although  many  of our  merchants  have
participated with us for several years, most of our relationships are short-term


                                       19
<PAGE>

and may be  re-negotiated by the merchant every 90 days. To the extent our gross
margins decline from historical levels,  our financial  condition and results of
operations may be adversely affected.

         WE FACE CREDIT RISKS.  Some  participating  merchants  agree  to  pay a
placement fee to us for including their  merchandise in our programs.  We record
an account receivable from the merchant for the placement fee. In some cases, we
collect the  placement  fee either from the merchant or by  withholding  it from
amounts  due to the  merchant  for  merchandise  sold.  To the  extent  that the
placement fee receivable  exceeds the sales of the  merchant's  products and the
merchant is unable or unwilling to pay the  difference to us, we may  experience
credit  losses  which  could have a  material  adverse  effect on our  financial
condition and results of operations.

         WE  ARE  VULNERABLE  TO  INCREASES  IN  PAPER  COSTS  AND AIRLINE  FUEL
PRICES.  The  cost of paper  used to print  our  catalogs  and the fees  paid to
airlines to reimburse them for the increased fuel costs associated with carrying
our catalogs are significant expenses of our operations. Historically, paper and
airline fuel prices have fluctuated  significantly  from time to time. Prices in
the paper  market can and often do change  dramatically  over a short  period of
time. Any significant  increases in paper or airline fuel costs that we must pay
could have a material  adverse effect on our financial  condition and results of
operations.

         OUR  INFORMATION  AND   TELECOMMUNICATIONS  SYSTEMS   MAY  FAIL  OR  BE
INADEQUATE. We process a large volume of relatively small orders.  Consequently,
our success  depends to a significant  degree on the effective  operation of our
information  and  telecommunications  systems.  These  systems  could  fail  for
unanticipated  reasons or they may be  inadequate to process any increase in our
sales  volume  that may  occur.  Any  extended  failure of our  information  and
telecommunications systems could have a material adverse effect on our financial
condition and results of operations.

         WE FACE RISKS ASSOCIATED WITH ONLINE SECURITY BREACHES OR FAILURES.  In
order to successfully  make sales over the Internet,  it is necessary that we be
able to ensure the secure transmission of confidential customer information over
public  telecommunications  networks.  We employ certain  technology in order to
protect such information,  including customer credit card information.  However,
there is no assurance that such information  will not be intercepted  illegally.
Advances  in  cryptography  or other  developments  that  could  compromise  the
security  of  confidential  customer  information  could have a direct  negative
impact upon our electronic  commerce  business.  In addition,  the perception by
consumers  that  making  purchases  over the  Internet  is not  secure,  even if
unfounded,  will mean that fewer consumers are likely to make purchases  through
that medium.  Finally,  any breach in  security,  whether or not a result of our
acts or omissions, may cause us to be the subject of litigation,  which could be
very time-consuming and expensive to defend.

         OUR BUSINESS IS SEASONAL.  Our business is seasonal in nature, with the
greatest volume of sales typically  occurring  during the Holiday selling season
of the  fourth  calendar  quarter.  During  1998,  approximately  41% of our net
merchandise sales were generated in the fourth quarter. Any substantial decrease
in sales for the fourth  quarter  could have a  material  adverse  effect on our
results of operations.

         WE  FACE  RISKS  OF INCREASED  GOVERNMENTAL  REGULATION AND OTHER LEGAL
UNCERTAINTIES.  Our electronic  commerce activities are not currently subject to
significant  regulation,  other than those  applicable to businesses  generally.
However,  electronic  commerce is a new market and it is likely that regulations
and laws may be  enacted  in the  future  which  would  apply to our  electronic
commerce  activities.  Any such laws or  regulations  could result in additional
costs associated with such activities,  reduce or inhibit the growth of Internet
use, thereby reducing the growth of our electronic  commerce  business,  or have
other  adverse   effects.   Additionally,   certain   states  or   international
jurisdictions  could  enact  laws that  would  require  us to  register  in such
jurisdictions, pay fees or otherwise increase our costs of doing business.


                                       20
<PAGE>

         WE  FACE  A  RISK  OF PRODUCT  LIABILITY  CLAIMS.  Our catalogs and our
electronic  commerce  sites  feature  products and  services  from more than 200
participating  merchants.  Generally,  our agreements  with these  participating
merchants   require  the  merchants  to  indemnify  us  and  thereby  be  solely
responsible  for any  losses  arising  from  product  liability  claims  made by
customers,  including  the  costs of  defending  any such  claims,  and to carry
product  liability  insurance  that names SkyMall as an additional  insured.  In
addition,  we maintain  product  liability  insurance in the aggregate amount of
$2.0  million  and $1.0  million  per  occurrence.  If a merchant  was unable or
unwilling  to  indemnify  us as  required,  and any  such  losses  exceeded  our
insurance coverage or were not covered by our insurer,  our financial  condition
and results of operations could be materially adversely affected.

         WE RELY UPON OUR  PRESIDENT AND OTHER KEY  PERSONNEL.  We depend on the
continued  services of Robert M.  Worsley,  our  chairman,  president  and chief
executive officer, and on the services of certain other executive officers.  The
loss of Mr.  Worsley's  services or of the services of certain  other  executive
officers could have a material adverse effect on our business.

         THE  WORSLEYS  CAN  CONTROL  MANY IMPORTANT  COMPANY  DECISIONS.  As of
November 8, 1999, Mr. Worsley and his wife (the "Worsleys")  beneficially  owned
4,798,530  shares,  or approximately  46% of our outstanding  common stock. As a
result, the Worsleys have the ability to significantly  influence the affairs of
the Company and matters requiring a shareholder vote,  including the election of
the Company's directors,  the amendment of the Company's charter documents,  the
merger or dissolution of the Company,  and the sale of all or substantially  all
of the Company's assets. The voting power of the Worsleys may also discourage or
prevent any proposed takeover of the Company pursuant to a tender offer.

         THE  PRICE  OF  OUR  COMMON  STOCK IS  EXTREMELY  VOLATILE.  The market
price of our common stock has been highly volatile. Occurrences that could cause
the trading  price of our common stock to fluctuate  dramatically  in the future
include:

         o    new merchant agreements
         o    the acquisition or loss of one or more airline, electronic
              commerce or other channel partners
         o    fluctuations in our operating results
         o    analyst reports, media stories, Internet chat room
              discussions, news broadcasts and interviews
         o    market conditions for retailers and electronic commerce
              companies in general
         o    changes in airline fuel, paper or our other significant
              expenses
         o    changes in the commissions we are able to negotiate with our
              merchants

         The stock market has from time to time  experienced  extreme  price and
volume  fluctuations  that  have  particularly  affected  the  market  price for
companies  that do some or all of their  business  on the  Internet.  During the
third  quarter of 1999,  net  merchandise  sales from the  Internet  represented
approximately 21% of our net merchandise  sales.  Accordingly,  the price of our
common stock may be impacted by these or other trends.

WE FACE RISKS ASSOCIATED WITH THE YEAR 2000

         Many software  programs use only two digits to identify the year in the
date field. If such programs are not corrected, data that includes a date in the
Year 2000 or later could cause many computer  applications  to fail,  lock-up or
generate erroneous results.  Further, certain computer programs may not properly
process certain dates.  This potential  problem is generally  referred to as the
"Year 2000  Issue." We have  initiated  a program to  evaluate  and  address our
exposure to the Year 2000 Issue.  If not corrected,  many computer  applications
could fail or create erroneous results.


                                       21
<PAGE>

         We have a program in process to identify our  exposure to the Year 2000
Issue and we have begun to  implement  measures to  mitigate  any  problems.  We
believe we have identified all  significant  internal  systems and  applications
that require attention of some form in order to address Year 2000 Issue risks.

         Our  information  or  production  systems which consist of order entry,
order conveyance and customer service are primarily based on the Microsoft suite
of products and the hardware is principally  late model Compaq and Dell servers,
which  are  designed  and  represented  to  meet  Year  2000  Issue   functional
requirements.  A testing program has been performed by an outside  contractor to
certify that such systems are Year 2000  compliant.  The  certification  program
also included the hardware and operating systems that support the applications.

         We  have  other  non-production  systems  such  as   internal  security
systems,  telephone systems,  and network computer equipment,  which we are also
currently  reviewing  for Year 2000  compliance.  In addition,  we are surveying
certain third parties, such as our vendor partners,  banks and telephone service
providers,  to attempt to  determine  the Year 2000  Issue  capability  of their
critical systems upon which our essential business operations are dependent.

         We  believe  we  have  identified all of the major information  systems
used  in  our  internal   operations  and  have   substantially   completed  all
modifications,  upgrades  or  replacements  to  minimize  the  possibility  of a
material  disruption of our business.  The expenditures that we have incurred to
date and the  expenditures  we expect to incur in this  regard have not been and
are not  expected to be  material to our  business,  results of  operations  and
financial  condition.  However,  failure of third-party  equipment,  software or
content to operate properly with regard to the Year 2000 issue could require the
Company to incur unanticipated  expenses to remedy problems,  which could have a
material  adverse  effect  on its  business,  operating  results  and  financial
condition.

         We  believe  that  our  most  significant  worst  case  Year 2000 Issue
scenarios  involve the  inability  of our vendors to process  orders and conduct
business such as arranging deliveries to customers and replenishing  inventories
and that the  computer  systems  necessary  to  maintain  the  viability  of the
Internet or the Web sites that direct  consumers to the Company's online catalog
and related sites may not be Year 2000 compliant. In addition, computers used by
customers to access the  Company's  online  catalog and related sites may not be
Year 2000 compliant,  delaying  customers'  product  purchases.  Furthermore,  a
reduction  in airline  travel  due to  concerns  about  Year 2000  issues in the
airline industry,  even if based on unfounded fears, could materially impact the
Company's business.

         The  Company  has  initiated  formal  communications  with  significant
suppliers and service providers to determine the extent to which its systems may
be  vulnerable  if they fail to address and correct  their own Year 2000 issues.
The Company cannot guarantee that the systems of suppliers or other companies on
which it relies  will be Year 2000  compliant.  Failure  by  suppliers  or other
companies to convert their systems could disrupt the Company's systems.

         To  the  extent  we  are  unable to adequately  identify,  evaluate and
address all of the Year 2000 Issues  relating to our business,  or are unable to
develop  and  implement  effective  contingency  plans,  we could  experience  a
significant disruption of our ability to receive and process customer orders, in
which case our financial  condition and results of operations would be likely to
be materially adversely affected.

RECENTLY ISSUED ACCOUNTING STANDARDS

         In June 1998, the Financial Accounting Standards Board  ("FASB") issued
Statement of Financial  Accounting  Standards  133 - Accounting  for  Derivative
Instruments  and Hedging  Activities  ("SFAS 133").  This statement  establishes
accounting  and  reporting  standards  for  derivative  instruments,   including
derivative instruments embedded in other contracts,  and for hedging activities.


                                       22
<PAGE>

The  statement,  which was to be applied  prospectively,  is  effective  for the
Company's quarter ending March 31, 2000. In June 1999, the FASB issued Statement
of Financial  Accounting  Standards 137 - Accounting for Derivative  Instruments
and Hedging  Activities - Deferral of the Effective  Date of FASB  Statement No.
133. This  statement  deferred the  effective  date of SFAS 133 to the Company's
quarter ending March 31, 2001. The Company is currently evaluating the impact of
SFAS 133 on its future results of operations and financial position.

         In January 1999,  the  Company  adopted  Statement  of  Position  98-1,
"ACCOUNTING  FOR THE  COSTS OF  COMPUTER  SOFTWARE  DEVELOPED  OR  OBTAINED  FOR
INTERNAL USE." This Statement of Position (SOP) provides  guidance on accounting
for the costs of computer  software  developed or obtained for internal use. The
statement   identifies  the  characteristics  of  internal-use   software,   the
capitalization  criteria and the amortization  method. SOP 98-1 is effective for
fiscal years  beginning  after  December 15, 1998.  Under SOP 98-1,  the Company
capitalized  costs of $2.2 million and $3.3 million  during the three months and
nine months ended September 30, 1999, respectively.

         In January 1999,  the  Company  adopted  Statement  of  Position  98-5,
"REPORTING ON THE COSTS OF START-UP  ACTIVITIES."  This SOP provides guidance on
the  financial  reporting  of start-up  costs and  organization  costs.  The SOP
requires costs of start-up  activities and organization  costs to be expensed as
incurred.  SOP 98-5 is effective for fiscal years  beginning  after December 15,
1998.  Application  of SOP 98-5 did not have a material  impact on the Company's
financial condition, results of operations or earnings per share data.

         In April 1999,  the  Company  adopted  APB Opinion No. 29,  "ACCOUNTING
FOR NON-MONETARY TRANSACTIONS." This APB opinion provides guidance on accounting
for  transactions  that involve  primarily an exchange of  non-monetary  assets,
liabilities  or  services  ("barter  transactions").  Placement  fees and  other
revenues  include  barter  revenues  which  represent  an exchange by SkyMall of
advertising  space in its print and e-commerce  media for  reciprocal  services,
including  print and e-commerce  advertising.  Revenues and expenses from barter
transactions  are recorded at the lower of estimated  fair value of the services
received or delivered.  Barter revenues and expenses recognized during the three
and  nine  months  ended   September  30,  1999  and  1998,  were  $292,000  and
$600,000,respectively.

SEGMENT DISCLOSURE

         During  the  fourth  quarter of  1998,  the Company  acquired  Durham &
Company,  in January 1999, the Company formed  SKYMALL.COM,  INC. to operate its
Internet  e-commerce Web site and in September  1999, the Company  acquired Disc
Publishing,  Inc. The Durham and Disc Publishing  acquisitions and the formation
of SKYMALL.COM  created four  reportable  segments as required  under  Financial
Accounting  Standards  Board SFAS No.  131,  "DISCLOSURES  ABOUT  SEGMENTS OF AN
ENTERPRISE AND RELATED INFORMATION." Operating segment information pertaining to
revenues,  gross margins,  general and administrative expenses, and identifiable
assets are provided in the Notes to Condensed  Consolidated Financial Statements
filed herewith.

ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

         Not applicable.


                                       23
<PAGE>

                           PART II: OTHER INFORMATION


ITEM 1.  LEGAL PROCEEDINGS.

         The Company is involved in legal actions in the ordinary  course of its
business.  Although the outcomes of any such legal actions  cannot be predicted,
in the  opinion  of  management,  there is no such legal  proceeding  pending or
asserted against or involving the Company the outcome of which is likely to have
a material adverse effect upon the consolidated financial position or results of
operations of the Company.

         On May 13,  1998,  Kathy  Jordan,  a purchaser  of  products  through a
SkyMall catalog in March 1998, filed an action in the District Court of Cherokee
County,  Oklahoma,  styled  as  Kathy  Jordan,  Plaintiff  v.  SkyMall,  Inc.  a
corporation,  and John Doe(s), et al.,  Defendants,  which is designated as Case
No.  CJ-98-208.  Plaintiff  alleged that SkyMall  improperly  collected from her
certain state and local taxes  relating to her purchase.  Plaintiff  brought the
action  on  behalf  of  herself  and a class of  persons  in the  United  States
similarly situated.  She alleged causes of action for unjust enrichment,  fraud,
breach of contract,  and  declaratory  judgement,  and seeks return of allegedly
unlawful revenue collected with interest, an injunction against collecting taxes
improperly,  compensatory and punitive  damages,  and attorneys' fees and costs.
While the Company believes Ms. Jordan's claims are substantially  without merit,
in order to minimize overall  litigation risks and ongoing litigation costs, and
to reduce  the  management  time and  attention  required  to be devoted to this
matter, the Company entered into a tentative Settlement Agreement with Plaintiff
and the alleged  class.  The agreement  received final court approval on October
14,  1999.  As a part of the  agreement,  the Company  has  agreed,  among other
things,  to offer  discounts  during  2000 to SkyMall  customers  who  purchased
merchandise  from the Company  prior to December 31, 1998.  The  agreement  also
calls for SkyMall to issue to Plaintiff's attorneys  approximately 65,000 shares
of common stock valued at $600,000 and $100,000 cash. The Company has recorded a
reserve  for this  settlement  amount  and the  related  expenses  in the second
quarter  of 1999 in the  amount of  $1.436  million  representing  approximately
$700,000  payable  to  Plaintiff's  attorneys  in stock  and cash,  $356,000  in
anticipated  customer  discounts  associated  with the  offer to  customers  and
$380,000 in professional fees incurred.

         On January 29,  1999, a securities  class  action  complaint  was filed
against  SkyMall and Robert  Worsley,  the Company's  Chief  Executive  Officer,
Chairman and principal shareholder,  in connection with certain disclosures made
by the Company in December  1998 relating to its Internet  sales.  The complaint
was filed in the United States  District  Court,  District of Arizona,  Case No.
CIV-99-0166-PHX-ROS. The complaint alleges unlawful manipulation of the price of
the Company's stock and insider selling during the period from December 28, 1998
through December 30, 1998. The complaint seeks  unspecified  damages for alleged
violations of federal  securities  laws.  SkyMall  believes that the allegations
against  it and Mr.  Worsley  are  substantially  without  merit and  intends to
vigorously defend the lawsuit.


ITEM 2.  CHANGES IN SECURITIES AND USE OF PROCEEDS.

         On  September  10,  1999,  the  Board  of  Directors  of  the   Company
adopted a  Shareholder  Rights Plan (the "Plan")  designed to deter  coercive or
unfair takeover tactics and to prevent a person or group from gaining control of
the Company without offering a fair price to all  stockholders.  Under the terms
of the Plan, a dividend  distribution  of one  Preferred  Stock  Purchase  Right
("Right") for each outstanding  share of the Company's common stock  outstanding
was made to holders of record on October  15,  1999.  These  Rights  entitle the
holder  to  purchase  one  one-hundredth  of a share of the  Company's  Series A
Preferred  Stock  ("Preferred  Stock")  at an  exercise  price  of $65  per  one
one-hundredth  of a share.  The Rights  become  exercisable  (a) 10 days after a
public  announcement that a person or group has acquired shares representing 15%
or more of the  outstanding  shares of common  stock,  or (b) 10  business  days
following  commencement  of a tender or  exchange  offer for 15% or more of such


                                       24
<PAGE>

outstanding shares of common stock. The Company can redeem the Rights for $0.001
per Right at any time  prior to their  becoming  exercisable.  The  Rights  will
expire on October 15, 2009,  unless redeemed earlier by the Company or exchanged
for common stock. Under certain circumstances, if a person or group acquires 15%
or more of the Company's common stock, the Rights permit stockholders other than
the  acquiror  to  purchase  common  stock  having a market  value of twice  the
exercise price of the Rights,  in lieu of the Preferred  Stock. In addition,  in
the event of certain business  combinations,  the Rights permit  stockholders to
purchase the common stock of an acquiror at a 50%  discount.  Rights held by the
acquiror will become null and void in both cases.

         On  November 4, 1999,  the  Company  completed  a private  placement of
approximately $8,000,000 in shares of the Company's common stock and warrants to
purchase additional shares of common stock (the "Private Offering").  A total of
1,142,885  shares of common  stock were issued at a purchase  price of $7.00 per
share, together with warrants to purchase an additional 571,444 shares of common
stock.  The warrants were issued with an exercise  price of $8.00 per share and,
subject to certain conditions,  are redeemable by the Company at a nominal price
if the Company's stock trades over $12 per share for twenty consecutive  trading
days.  In addition, an aggregate of  approximately  126,280 warrants to purchase
shares of the Company's  common stock will be issued to the placement  agents in
the Private  Offering,  with  exercise  prices  ranging  from $7.35 to $8.10 per
share.  The funds  received from the Private  Offering will be used primarily to
fund SkyMall's on-going e-commerce initiatives and working capital requirements.
The common  stock and  warrants  issued in the Private  Offering  were issued in
reliance on the exemption  provided  under Section 4(2) of the Securities Act of
1933 and Regulation D thereunder.

ITEM 3.  DEFAULTS UPON SENIOR SECURITIES

         Not applicable.

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

         Not applicable.

ITEM 5.  OTHER INFORMATION

         Not applicable.



                                       25
<PAGE>

ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K

         (A)  EXHIBITS.

         The following exhibits are included herein:

EXHIBIT                                                                METHOD OF
NUMBER       DESCRIPTION                                                FILING

10.1(a)  Rights Agreement between the Company and Continental             (1)
         Stock (1) Transfer & Trust Company, as Rights Agent,
         dated as of September 15, 1999 (including as Exhibit A
         the form of Certificate of Designation of Rights,
         Preferences and Terms of the Series R Preferred Stock,
         as Exhibit B the form of Right Certificate, and as
         Exhibit C the Summary of Terms of Rights Agreement).

10.1(b)  Form of Letter to SkyMall, Inc. shareholders, dated
         October 15, 1999.                                                (1)

10.2(a)  Stock Acquisition Agreement, dated as of August 26, 1999,        (2)
         by and among SkyMall, Inc., Disc Publishing,  Inc.,
         Lorne Grierson, Warren Osborn, Flamingo Partnership,
         Kyle Love, Bart Howell and David E. Hardy

10.2(b)  Amendment to Stock Acquisition Agreement, dated as of            (2)
         September 20, 1999, by and among SkyMall, Inc., Disc
         Publishing, Inc.,  Lorne Grierson, Warren Osborn,
         Flamingo Partnership, Kyle Love, Bart Howell and
         David E. Hardy

10.2(c)  Registration Rights Agreement, dated as of September 20,         (2)
         1999, by and among SkyMall, Inc., Disc Publishing, Inc.,
         Lorne Grierson, Warren Osborn, Flamingo Partnership, KLC
         NACT Unitrust, Bart Howell and David E. Hardy

10.3(a)  Modification Agreement, dated as of September 1,1999, by         (3)
         and among SkyMall, Inc., skymall.com, inc., Durham & Company
         and Imperial Bank

10.3(b)  Continuing Guarantee between Imperial Bank and Robert M.         (3)
         Worsley and Christi M. Worsley

10.4(a)  Stock and Warrant Purchase Agreement between SkyMall, Inc.       (3)
         and the investors in the private offering closed on
         November 4, 1999

10.4(b)  Form of Warrant issued to investors in the private offering      (3)

27       Financial Data Schedule

         --------
         (1) Incorporated by reference to Form 8-K filed September 23, 1999
         (2) Incorporated by reference to Form 8-K filed October 5, 1999
         (3) Filed herewith

                                       26
<PAGE>

         (B)  REPORTS ON FORM 8-K.

         On  September  23,  1999,  the  Company  filed a Report on  Form 8-K to
announce the adoption of a Shareholder Rights Plan.



                                       27
<PAGE>

                                   SIGNATURES


         Pursuant to the  requirements  of the  Securities Exchange Act of 1934,
the  Registrant  has duly  caused  this Report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                            SKYMALL, INC.


Date:    November 15, 1999                  By: /s/ Robert M. Worsley
                                                --------------------------------
                                                Robert M. Worsley
                                                Chairman of the Board, President
                                                (Chief Executive Officer)


Date:    November 15, 1999                  By: /s/ Stephen R. Peterson
                                                --------------------------------
                                                Stephen R. Peterson
                                                Chief Financial Officer
                                                (Principal Accounting Officer)



                                       28


                                                                 Exhibit 10.3(a)

                             MODIFICATION AGREEMENT


          BY THIS MODIFICATION AGREEMENT,  made  and  entered into as of the 1st
day of September, 1999, SKYMALL, INC., a Nevada corporation,  skymall.com, inc.,
a Nevada  corporation,  and DURHAM & COMPANY, a Utah corporation  (severally and
collectively,   the  "Borrower"),   and  IMPERIAL  BANK,  a  California  banking
corporation (the "Lender"), confirm and agree as follows:

SECTION 1. RECITALS.

          1.1  Borrower and Lender entered into a Credit and Security  Agreement
dated June 30, 1999 (as  amended  from time to time,  the  "Credit  Agreement"),
which  provides for a revolving line of credit (the "RLC") by Lender to Borrower
in the amount of $10,000,000.00 upon the terms and conditions contained therein.
All undefined capitalized terms used herein shall have the meaning given them in
the Credit Agreement.

          1.2  The RLC is  evidenced by a Revolving  Promissory  Note dated June
30, 1999, executed by Borrower, payable to the order of Lender, in the principal
amount of $10,000,000.00 (the "RLC Note").

          1.3  The RLC is secured by the Security Documents.

          1.4  Borrower has requested that Lender  temporarily modify the Credit
Agreement until the Invested  Capital  Condition has been satisfied or until the
conditions  contained  in Section  3.6  herein  have been  satisfied.  Lender is
willing to  temporarily  modify the  Credit  Agreement  subject to the terms and
conditions contained herein.

SECTION 2. MODIFICATION OF CREDIT DOCUMENTS.

          2.1  From and after the date  hereof  through  and until the  Invested
Capital  Condition or the  conditions  contained in Section 3.6 herein have been
satisfied (the "Temporary Change Period"),  the following definitions in Section
1.1 of the Credit Agreement are hereby amended to read as follows:

               "RLC Commitment" means Ten Million Dollars ($10,000,000.00).

          2.2  During the  Temporary  Change  Period  only,  Section  1.1 of the
Credit   Agreement  is  hereby   amended  by  the  addition  of  the   following
definition(s):

               "Cash Collateral"  means an amount  equal to one hundred  percent
(100%) of the Trust's cash holdings that are subject to that Security  Agreement
dated August 23, 1999, executed by the Trust in favor of Lender.

               "Guarantor" means Robert M. and Christi M.  Worsley,  husband and
wife.

<PAGE>

               "Maximum Adjusted Cash Flow Loan Amount" means an amount equal to
the  lesser  of (i)  $5,000,000.00  and (ii) an  amount  not to  exceed  two and
one-half times (2.50x) Borrower's  Adjusted Cash Flow for the preceding four (4)
quarters, measured on a quarterly basis in advance.

               "Maximum  Guaranteed  Loan  Amount"  means an amount equal to the
lesser of (i)  $5,000,000.00 and (ii) an amount not to exceed the sum of (A) the
Stock Collateral, plus (B) the Cash Collateral.

               "Stock Collateral" means an amount equal to seventy-five  percent
(75%) of the  Trust's  stock  equity in stock that is  subject to that  Security
Agreement dated August 23, 1999, executed by the Trust in favor of Lender.

               "Trust" means  The  Robert  Merrill  Worsley  and  Christi  Marie
Worsley Family Revocable Trust dated July 28, 1998.

          2.3  During the  Temporary  Change  Period  only,  Section  2.1 of the
Credit Agreement is hereby amended to read as follows:

          Section 2.1 RLC COMMITMENT.  Lender  agrees  to  loan  to  or  for the
benefit of Borrower,  and Borrower  shall be entitled to draw upon and borrow in
the manner and upon the terms and  conditions  contained in this  Agreement,  an
amount,  (the  "Maximum  RLC Loan  Amount")  not to  exceed  the  lesser  of the
following:

               (a)  The RLC Commitment.

               (b)  An amount equal to the sum of (i) the Maximum  Adjusted Cash
Flow Loan Amount, plus (ii) the Maximum Guaranteed Loan Amount.

          2.4  During the  Temporary  Change  Period  only,  Section  7.1 of the
Credit Agreement is hereby amended by the addition of the following  sub-section
7.1(m):

               (m)  as soon as  possible,  and in any event  within  twenty (20)
days after the end of each month, a monthly  statement of Guarantor's  stock and
cash holdings,  in form and level of detail  reasonably  satisfactory to Lender;
and accompanied by a certificate of the chief financial officer of the Borrower,
substantially in the form of Exhibit D-1 hereto.

          2.5  During the  Temporary  Change  Period  only,  Section  9.1 of the
Credit Agreement is hereby amended to read as follows:

          Section 9.1  EVENTS OF  DEFAULT.  "Event of  Default",  wherever  used
herein, means any one of the following events:

               (a) Default in the payment of any interest on or principal of the
RLC Note when it becomes due and payable,  which default  continues for a period
of ten (10) days; or

                                      -2-
<PAGE>

               (b)  Default in the  payment of any fees,  commissions,  costs or
expenses required to be paid by the Borrower under this Agreement, which default
continues  for a period of thirty  (30) days after the Lender has given  written
notice thereof; or

               (c)  Default in the  performance,  or breach,  of any covenant or
agreement of the Borrower  contained in sections 7.12 through and including 7.16
of this Agreement; or

               (d)  Default in the  performance,  or breach,  of any covenant or
agreement of the Borrower  contained in this Agreement (other than sections 7.12
through and  including  7.16 which are covered in the prior  subsection),  which
default  continues  for a period of twenty  (20) days after the Lender has given
written notice thereof; or

               (e)  The Borrower or any guarantor shall be or become  insolvent,
or admit in writing its  inability to pay its debts as they  mature,  or make an
assignment for the benefit of creditors; or the Borrower or such guarantor shall
apply for or consent to the  appointment  of any receiver,  trustee,  or similar
officer  for it or for  all or any  substantial  part of its  property;  or such
receiver,  trustee or similar officer shall be appointed without the application
or  consent  of the  Borrower  or such  guarantor,  as the case  may be;  or the
Borrower or such guarantor  shall institute (by petition,  application,  answer,
consent or otherwise) any bankruptcy, insolvency,  reorganization,  arrangement,
readjustment of debt, dissolution, liquidation or similar proceeding relating to
it  under  the  laws  of any  jurisdiction;  or any  such  proceeding  shall  be
instituted (by petition,  application or otherwise) against the Borrower or such
guarantor;  or  any  judgment,  writ,  warrant  of  attachment,  garnishment  or
execution or similar  process  shall be issued or levied  against a  substantial
part of the property of the Borrower or such guarantor; or

               (f)  A petition  shall be filed by or against the Borrower or any
guarantor  under the United States  Bankruptcy  Code naming the Borrower or such
guarantor as debtor; or

               (g)  Any  representation or warranty made by the Borrower in this
Agreement,  or by  the  Borrower  (or  any of its  officers)  in any  agreement,
certificate,  instrument or financial statement or other statement  contemplated
by or made or delivered  pursuant to or in connection  with this Agreement shall
prove  to  have  been  incorrect  in any  material  respect  when  deemed  to be
effective; or

               (h)  The  rendering  against the  Borrower or any  guarantor of a
final  judgment,  decree  or order  for the  payment  of money in excess of Five
Hundred Thousand Dollars ($500,000) and the continuance of such judgment, decree
or order  unsatisfied  and in effect for any period of thirty  (30)  consecutive
days without a stay of execution; or

               (i)  A material default under any bond, debenture,  note or other
evidence of  indebtedness  of the Borrower or any  guarantor  owed to any Person
other than the Lender,  or under any indenture or other  instrument  under which
any such evidence of indebtedness has been issued or by which it is governed, or


                                       -3-
<PAGE>

under any lease of any of the Premises,  and the  expiration  of the  applicable
period of grace, if any, specified in such evidence of indebtedness,  indenture,
other instrument or lease,  which default  continues for a period of thirty (30)
days; or

               (j)  Any Reportable  Event,  which the Lender  determines in good
faith  might  constitute  grounds  for the  termination  of any  Plan or for the
appointment  by the  appropriate  United States  District  Court of a trustee to
administer any Plan, shall have occurred and be continuing 30 days after written
notice to such effect shall have been given to the Borrower by the Lender;  or a
trustee shall have been appointed by an appropriate United States District Court
to administer any Plan; or the Pension Benefit Guaranty  Corporation  shall have
instituted  proceedings  to  terminate  any  Plan or to  appoint  a  trustee  to
administer any Plan; or the Borrower shall have filed for a distress termination
of any Plan under Title IV of ERISA;  or the Borrower  shall have failed to make
any  quarterly  contribution  required  with  respect to any Plan under  Section
412(m) of the  Internal  Revenue  Code of 1986,  as  amended,  which the  Lender
determines in good faith may by itself, or in combination with any such failures
that the Lender may determine  are likely to occur in the future,  result in the
imposition of a lien on the assets of the Borrower in favor of the Plan; or

               (k)  An event of default shall occur under any Security  Document
or under any other security agreement,  mortgage,  deed of trust,  assignment or
other instrument or agreement securing any obligations of the Borrower hereunder
or under any note (other than any  obligations  to pay  principal  and  interest
under the RLC Note, which are covered in subsection (a) above),  which continues
for a period of twenty  (20) days  after the  Lender  has given  written  notice
thereof; or

               (l)  The Borrower or any  guarantor  shall  liquidate,  dissolve,
terminate or suspend its business  operations  or otherwise  fail to operate its
business in the ordinary course, or sell all or substantially all of its assets,
without the prior written consent of the Lender; or

               (m)  The Borrower or any guarantor  shall fail to pay,  withhold,
collect or remit any tax or tax deficiency  when assessed or due (other than any
tax deficiency which is being contested in good faith and by proper  proceedings
and for which it shall have set aside on its books adequate  reserves  therefor)
except as  allowed by  Section  7.5 or notice of any state or federal  tax liens
shall be filed or issued, which continues for a period of thirty (30) days after
any such event has occurred; or

               (n)  Default in the payment of any amount owed by the Borrower or
any guarantor to the Lender other than any indebtedness  arising hereunder,  and
the  expiration  of the  applicable  period of grace,  if any,  specified in the
evidence of indebtedness; or

               (o)  Any breach,  default or event of default by or  attributable
to any Affiliate under any agreement between such Affiliate and the Lender,  and
the  expiration of the  applicable  period of grace,  if any,  specified in such
agreement; or

               (p)  Any default under that certain  Continuing  Guarantee  dated
August 23, 1999, executed by Guarantor for the benefit of Lender or that certain
Security Agreement dated August 23, 1999,  executed by the Trust for the benefit
of Lender.

                                      -4-
<PAGE>



          2.6  During the Temporary  Change Period only, The Credit Agreement is
amended by the addition of Exhibit D-1 as attached hereto.

SECTION 3. OTHER MODIFICATIONS, RATIFICATIONS AND AGREEMENTS.

          3.1  All references to the Credit Agreement in the RLC Note and in the
Security Documents are hereby amended to refer to the Credit Agreement as hereby
amended.

          3.2  Borrower acknowledges that the indebtedness  evidenced by the RLC
Note is just and owing,  that the balance thereof in the amount of $4,925,250.00
on August 23,  1999 is  correctly  shown in the records of Lender as of the date
hereof,  and Borrower agrees to pay the  indebtedness  evidenced by the RLC Note
and the indebtedness  secured by the Security Documents,  according to the terms
thereof, as herein modified.

          3.3  Borrower hereby reaffirms to Lender each of the  representations,
warranties,  covenants and agreements of Borrower set forth in the RLC Note, the
Credit Agreement and all Security  Documents,  with the same force and effect as
if each were separately stated herein and made as of the date hereof.

          3.4  Borrower hereby  ratifies,  reaffirms,  acknowledges,  and agrees
that the RLC Note,  the Credit  Agreement and the Security  Documents  represent
valid,  enforceable and collectible  obligations of Borrower, and that there are
no  existing  claims,  defenses,  personal  or  otherwise,  or  rights of setoff
whatsoever with respect to any of these  documents or instruments.  In addition,
Borrower hereby expressly waives, releases and absolutely and forever discharges
Lender and its present and former shareholders,  directors,  officers, employees
and agents, and their separate and respective heirs,  personal  representatives,
successors and assigns, from any and all liabilities,  claims, demands, damages,
action and causes of action,  whether known or unknown and whether contingent or
matured,  that  Borrower may now have,  or has had prior to the date hereof,  or
that may  hereafter  arise with respect to acts,  omissions or events  occurring
prior to the date hereof and,  without limiting the generality of the foregoing,
from any and all liabilities,  claims, demands,  damages,  actions and causes of
action, known or unknown,  contingent or matured,  arising out of, or in any way
connected with, the RLC.  Borrower  further  acknowledges  and represents  that,
except as  acknowledged  above,  no event has occurred  and no condition  exists
that,  after notice or lapse of time, or both,  would constitute a default under
this Agreement, the RLC Note, the Credit Agreement or any Security Document.

          3.5  All terms,  conditions and provisions of the RLC Note, the Credit
Agreement and the Security  Documents are continued in full force and effect and
shall remain unaffected and unchanged except as specifically amended hereby. The
RLC Note, the Credit  Agreement and the Security  Documents,  as amended hereby,
are hereby  ratified  and  reaffirmed  by Borrower,  and  Borrower  specifically
acknowledges the validity and enforceability thereof.

          3.6  The Temporary Change Period shall terminate upon the satisfaction
of the following conditions precedent:

                                      -5-
<PAGE>

               (a)  Lender shall have received from Borrower  written  notice of
the requested  termination of the Temporary Change Period at least ten (10) days
before such termination.

               (b)  No Event of  Default  and no event  that with the  giving of
notice or the passage of time, or both, would be an Event of Default, shall have
occurred and be continuing on the date of Borrower's notice and on the effective
date of such termination; and

               (c)  The  outstanding  principal  balance of the Loan shall be an
amount not to exceed the lesser of:

                    (i)  The RLC Commitment ; and

                    (ii) An amount not to exceed two and one-half  times (2.50x)
     Borrower's Adjusted Cash Flow for the preceding four (4) quarters, measured
     on a quarterly basis in advance.

SECTION 4. GENERAL.

          4.1  This Agreement in no way acts as a release or  relinquishment  of
those  liens,  security  interests  and  rights  securing  payment  of the  RLC,
including, without limitation, the liens created by the Security Documents. Such
liens, security interests and rights are hereby ratified, confirmed, renewed and
extended by Borrower in all respects.

          4.2  The  modifications  contained  herein  shall not be binding  upon
Lender until Lender shall have received all of the following:

               (a)  An original of this Agreement fully executed by Borrower;

               (b)  An original  Continuing  Guarantee executed by Robert M. and
Christi M. Worsley, husband and wife;

               (c)  An original  Security  Agreement  executed by Robert Merrill
Worsley and Christi Marie Worsley, as Trustees of The Robert Merrill Worsley and
Christi Marie Worsley Family Revocable Trust dated July 28, 1998 ("Trust");

               (d)  An  original  Securities  Account  Control  Agreement  fully
executed by Borrower, Trust and Intermediary (as defined therein);

               (e)  The additional  non-refundable  commitment fee in the amount
of $50,000.00;

               (f)  A  Certification  of  Trust  Agreement  executed  by all the
trustees and/or settlors of the Trust; and

               (g)  Such other documents as Lender may reasonably require.

                                      -6-
<PAGE>

          4.3  Borrower shall execute and deliver such additional  documents and
do such other  acts as Lender may  reasonably  require  to fully  implement  the
intent of this Agreement.

          4.4  Borrower  shall pay all costs and  expenses,  including,  but not
limited  to,  reasonable  attorneys'  fees  incurred  by  Lender  in  connection
herewith,  whether or not all of the conditions described in Paragraph 4.2 above
are satisfied.  Lender, at its option,  but without any obligation to do so, may
advance funds to pay any such costs and expenses that are the  obligation of the
Borrower,  and all such funds  advanced  shall bear interest at the highest rate
provided  in the RLC Note,  shall be due and  payable  upon  demand and shall be
secured by all of the Security Documents.

          4.5  Notwithstanding  anything to the contrary  contained herein or in
any other instrument  executed by Borrower or Lender,  or in any other action or
conduct  undertaken  by  Borrower  or Lender on or before the date  hereof,  the
agreements,  covenants and provisions contained herein shall constitute the only
evidence of Lender's consent to modify the terms and provisions of the RLC Note,
the Credit  Agreement  or any  Security  Documents.  Accordingly,  no express or
implied  consent to any further  modifications  involving any of the matters set
forth in this  Agreement or  otherwise  shall be inferred or implied by Lender's
execution of this Agreement. Further, Lender's execution of this Agreement shall
not constitute a waiver (either express or implied) of the requirement  that any
further  modification of the RLC or of the RLC Note, the Credit Agreement or any
Security  Document shall require the express written approval of Lender; no such
approval (either express or implied) has been given as of the date hereof.

          4.6  Notwithstanding this or any prior forbearance, actual or implied,
of any nature by Lender, time is hereby declared to be of the essence hereof, of
the RLC, of the RLC Note, of the Credit Agreement and of all Security Documents,
and Lender  requires,  and Borrower  agrees to, strict  performance  of each and
every covenant,  condition,  provision and agreement hereof, of the RLC Note, of
the Credit Agreement and of all Security Documents.

          4.7  This  Agreement  shall be binding  upon,  and shall  inure to the
benefit  of, the  parties  hereto  and their  heirs,  personal  representatives,
successors and assigns.

          4.8  This Agreement is made for the sole protection and benefit of the
parties  hereto,  and no other  person or entity  shall have any right of action
hereon.


                                      -7-
<PAGE>

          4.9  This  Agreement  shall be governed by and construed  according to
the laws of the State of California.

         IN  WITNESS  WHEREOF,  these  presents  are  executed  as of  the  date
indicated above.

                                   SKYMALL, INC., a Nevada corporation


                                   By:  /s/ Stephen R. Peterson
                                        ----------------------------------------
                                   Name:  Stephen R. Peterson
                                          --------------------------------------
                                   Title: Chief Financial Officer
                                          --------------------------------------

                                   skymall.com, inc., a Nevada corporation


                                   By:  /s/ Stephen R. Peterson
                                        ----------------------------------------
                                   Name:  Stephen R. Peterson
                                          --------------------------------------
                                   Title: Chief Financial Officer
                                          --------------------------------------

                                   DURHAM & COMPANY, a Utah corporation


                                   By:  /s/ Stephen R. Peterson
                                        ----------------------------------------
                                   Name:  Stephen R. Peterson
                                          --------------------------------------
                                   Title: Chief Financial Officer
                                          --------------------------------------

                                                                        BORROWER


                                   IMPERIAL BANK, a California banking
                                   corporation


                                   By:  /s/ R. Mark Chambers
                                        ----------------------------------------
                                   Name:  R. Mark Chambers
                                          --------------------------------------
                                   Title: Vice President
                                          --------------------------------------


                                      -8-


                                                                 Exhibit 10.3(b)

                              CONTINUING GUARANTEE


TO:      IMPERIAL BANK, a California banking corporation

         1. For valuable  consideration,  the  undersigned  (hereinafter  called
"Guarantor"),  whose  address is set forth after  Guarantor's  signature  below,
jointly and severally,  and  unconditionally,  guarantees and promises to pay to
IMPERIAL BANK, a California banking  corporation  (hereinafter called "Lender"),
or  order,  on  demand,  in  lawful  money  of the  United  States,  any and all
indebtedness of SKYMALL, INC., a Nevada corporation, skymall.com, inc., a Nevada
corporation and DURHAM & COMPANY, a Utah corporation (hereinafter, severally and
collectively,  called "Borrower"), to Lender pursuant to that certain Credit and
Security Agreement dated June 30, 1999, as amended by that certain  Modification
Agreement  of  even  date   herewith,   by  and  between   Borrower  and  Lender
(hereinafter,   severally   and   collectively,   called   "Credit   Agreement")
attributable  to the  Maximum  Guaranteed  Loan Amount (as defined in the Credit
Agreement) and not to the Maximum  Adjusted Cash Flow Loan Amount (as defined in
the Credit  Agreement).  If more than one Borrower is named  herein,  or if this
Guarantee is executed by more than one  Guarantor,  the word  "Borrower" and the
word  "Guarantor"  respectively  shall  mean  all and  any one or more of  them,
severally  and  collectively.  The  word  "indebtedness"  is  used  in its  most
comprehensive  sense and includes any and all advances,  debts,  obligations and
liabilities of Borrower heretofore,  now or hereafter made, incurred or created,
with or without  notice to  Guarantor,  whether  voluntary  or  involuntary  and
however arising,  whether due or not due, absolute or contingent,  liquidated or
unliquidated,  determined  or  undetermined,  and  whether  Borrower  is  liable
individually or jointly with others,  or whether recovery upon such indebtedness
may be or hereafter become barred by any statute of limitations, or whether such
indebtedness  may be or hereafter  become  otherwise  unenforceable,  exclusive,
however, of any indebtedness of Borrower to Lender presently covered by existing
guaranties  executed by  Guarantor,  but  without  derogation  to such  existing
guaranties, if any, which are hereby ratified and reaffirmed.

         2. The  liability  of Guarantor  hereunder  shall not exceed at any one
time the sum of FIVE MILLION AND NO/100 DOLLARS  ($5,000,000.00)  for principal,
plus all interest  thereon and all attorneys'  fees and other costs and expenses
incurred by Lender in collecting,  compromising or enforcing the indebtedness or
in protecting or preserving any security for the indebtedness. Lender may permit
the indebtedness of Borrower to exceed such maximum  liability without impairing
the obligation of Guarantor hereunder. Any payment by Guarantor shall not reduce
Guarantor's maximum obligation  hereunder,  unless written notice to that effect
is  actually  received  by Lender at or prior to the time of such  payment.  Any
payment by or recovery from Borrower,  any other guarantor or any security shall
be credited first to that portion of the indebtedness  which exceeds the maximum
obligation of Guarantor  hereunder.  Notwithstanding any other provision in this
Guarantee  to the  contrary,  Guarantor  shall  be  totally  released  from  any
liability  for the  payment  of the  indebtedness  from and  after the date that
Borrower  satisfies  the Invested  Capital  Condition  (as defined in the Credit
Agreement).

<PAGE>

         3. This is a continuing  guarantee  that shall remain in full force and
effect and includes all indebtedness  arising under future transactions or under
successive transactions which either continue then existing indebtedness or from
time to time  renew it after it has been  satisfied,  but shall not apply to any
indebtedness  created  after actual  receipt by Lender of written  notice of the
revocation of this Guarantee as to future  transactions.  Any such revocation of
this Guarantee at any time by any Guarantor as to future  transactions shall not
affect the  liability of any other  guarantor for  indebtedness  of Borrower and
shall not affect the  liability  of that  Guarantor or any other  guarantor  for
indebtedness  incurred or credit  committed  by Lender to Borrower  prior to the
effective time of that revocation; this Guarantee shall remain in full force and
effect as to all such indebtedness. The death of any Guarantor shall not operate
as a revocation  of  liability  hereunder  of the estate of that  Guarantor  for
indebtedness  created or  incurred  or credit  committed  by Lender to  Borrower
subsequent to such death until actual receipt by Lender of written notice of the
death of that  Guarantor.  Guarantor  waives notice of  revocation  given by any
other guarantor.

         4. Guarantor is providing this Guarantee at the instance and request of
Borrower to induce  Lender to extend or  continue  financial  accommodations  to
Borrower.  Guarantor  hereby  represents and warrants that Guarantor is and will
continue to be fully informed  about all aspects of the financial  condition and
business affairs of Borrower that Guarantor deems relevant to the obligations of
Guarantor  hereunder and hereby waives and fully discharges  Lender from any and
all obligations to communicate to Guarantor any information whatsoever regarding
Borrower or Borrower's financial condition or business affairs.

         5. Guarantor  authorizes  Lender,  without notice or demand and without
affecting  Guarantor's  liability  hereunder,  from time to time, to: (a) renew,
modify, compromise,  extend, accelerate or otherwise change the time for payment
of, or  otherwise  change  the terms of the  indebtedness  or any part  thereof,
including  increasing or decreasing the rate of interest  thereon;  (b) release,
substitute or add any one or more endorsers, Guarantor or other guarantors.

         6. Upon the occurrence of an Event of Default (as defined in the Credit
Agreement) or at any time  thereafter  Lender may (a) take and hold security for
the  payment of this  Guarantee  or the  indebtedness,  and  enforce,  exchange,
substitute, subordinate, waive or release any such security; (b) proceed against
such  security and direct the order or manner of sale of such security as Lender
in its  discretion  may  determine;  and (c)  apply  any and all  payments  from
Borrower, Guarantor or any other guarantor, or recoveries from such security, in
such order or manner as Lender in its discretion may determine.

         7. Guarantor waives and agrees not to assert:  (a) any right to require
Lender to proceed against Borrower or any other guarantor, to proceed against or
exhaust any security for the indebtedness,  to pursue any other remedy available
to Lender,  or to pursue any remedy in any particular  order or manner;  (b) the
benefit of any statute of limitations  affecting Guarantor's liability hereunder
or the  enforcement  hereof;  (c) demand,  diligence,  presentment  for payment,
protest  and  demand,  and  notice  of  extension,  dishonor,  protest,  demand,
nonpayment  and  acceptance  of this  Guarantee;  (d)  notice of the  existence,
creation or incurring of new or additional  indebtedness  of Borrower to Lender;
(e) the benefits of any statutory  provision limiting the liability of a surety,


                                       -2-
<PAGE>

including without limitation the provisions of A.R.S. Sections 12-1641, et seq.,
to the extent applicable; (f) any defense arising by reason of any disability or
other  defense  of  Borrower  or by  reason  of the  cessation  from  any  cause
whatsoever  (other than  payment in full) of the  liability  of Borrower for the
indebtedness;  (g) any  defense  based upon an  election  of remedies by Lender,
including,   without  limitation,   any  election  to  proceed  by  judicial  or
nonjudicial  foreclosure  of any  security,  whether  real  property or personal
property security,  or by deed in lieu thereof,  and whether or not every aspect
of any foreclosure sale is commercially reasonable, or any election of remedies,
including  but not limited to,  remedies  relating to real  property or personal
property security, which destroys or otherwise impairs the subrogation rights of
Guarantor  or the  rights  of  Guarantor  to  proceed  against  Borrower  or any
guarantor for reimbursement,  or both; (h) to the extent permitted by applicable
law, the  benefits of any  statutory  provision  limiting the right of Lender to
recover a deficiency  judgment,  or to otherwise  proceed  against any person or
entity  obligated  for payment of the  indebtedness,  after any  foreclosure  or
trustee's sale of any security for the  indebtedness;  and (i) without  limiting
the generality of the foregoing or any other  provision  hereof,  any rights and
benefits which might otherwise be available to Guarantor under  California Civil
Code Sections 2809,  2810, 2819, 2839, 2845, 2848, 2849, 2850, 2899 and 3433, or
any successor  sections,  to the extent  applicable.  Guarantor hereby expressly
consents to any impairment of collateral, including, but not limited to, failure
to perfect a security interest and release collateral and any such impairment or
release shall not affect  Guarantor's  obligations  hereunder.  Until payment in
full of the  indebtedness,  Guarantor  shall  have no right of  subrogation  and
hereby  waives any right to  enforce  any remedy  which  Lender now has,  or may
hereafter have,  against  Borrower,  and waives any benefit of, and any right to
participate  in,  any  security  now or  hereafter  held  by  Lender.  Guarantor
understands  and   acknowledges   that  if  Lender   forecloses   judicially  or
nonjudicially  against any real  property  security for the  indebtedness,  that
foreclosure  could impair or destroy any ability that Guarantor may have to seek
reimbursement,  contribution or indemnification from Borrower or others based on
any right  Guarantor may have of  subrogation,  reimbursement,  contribution  or
indemnification  for  any  amounts  paid  by  Guarantor  under  this  Guarantee.
Guarantor  further  understands  and  acknowledges  that in the  absence of this
Paragraph 7, such potential  impairment or destruction of Guarantor's rights, if
any,  may  entitle  Guarantor  to assert a defense  to this  Guarantee  based on
Section 580d of the California  Code of Civil  Procedure as interpreted in Union
Bank v.  Gradsky,  265 Cal.  App.  2d 40 (1968),  to the extent  applicable.  By
executing this Guarantee, Guarantor freely, irrevocably and unconditionally: (i)
waives and  relinquishes  that defense and agrees that  Guarantor  will be fully
liable under this  Guarantee  even though  Lender may  foreclose  judicially  or
nonjudicially  against any real  property  security for the  indebtedness;  (ii)
agrees that  Guarantor  will not assert that defense in any action or proceeding
which Lender may commence to enforce this Guarantee;  and (iii) acknowledges and
agrees that Lender is relying on this  waiver in making the loans  evidenced  by
the Note,  and that this waiver is a material  part of the  consideration  which
Lender is  receiving  for making  such  Loans.  Guarantor  waives all rights and
defenses  arising out of an  election  of  remedies by Lender,  even though that
election of remedies, such as a nonjudicial foreclosure with respect to security
for a guaranteed obligation, has destroyed the guarantor's rights of subrogation
and reimbursement  against the principal by the operation of Section 580d of the
Code of Civil Procedure or otherwise.


                                      -3-
<PAGE>



         Guarantor  waives all  rights  and  defenses  that  Guarantor  may have
because the  indebtedness is secured by real property.  This means,  among other
things:

                  (a)  Lender  may  collect   from   Guarantor   without   first
         foreclosing  on any real or  personal  property  collateral  pledged by
         Borrower.

                  (b)  If Lender  forecloses  on any  real  property  collateral
         pledged by Borrower:

                       (i)  The indebtedness  may be  reduced only by the  price
                  for  which that  collateral is sold at the  foreclosure  sale,
                  even if the collateral is worth more than the sale price.

                       (ii) Lender may  collect from Guarantor  even  if Lender,
                  by foreclosing on the real property  collateral, has destroyed
                  any right Guarantor may have to collect from Borrower.

         This is an  unconditional  and  irrevocable  waiver of any  rights  and
defenses  Guarantor  may  have  because  the  indebtedness  is  secured  by real
property.  These rights and defenses include, but are not limited to, any rights
or defenses based upon Section 580a,  580b,  580d, or 726 of the California Code
of Civil Procedure or Section 2848 of the California Civil Code.

         8. All  existing  and future  indebtedness  of Borrower to Guarantor is
hereby  subordinated  to  the  indebtedness  of  Borrower  to  Lender  and  such
indebtedness  of  Borrower  to  Guarantor,  if  Lender  so  requests,  shall  be
collected, enforced and received by Guarantor as trustee for Lender and shall be
paid over to Lender on account of the  indebtedness  of Borrower to Lender,  but
without reducing or affecting in any manner the liability of Guarantor under the
other provisions of this Guarantee.

         9. In  addition to all liens upon,  and rights of setoff  against,  the
monies, securities or other property of Guarantor given to Lender by law, Lender
shall have a lien and a right of setoff against,  and Guarantor hereby grants to
Lender a security  interest  in, all monies,  securities  and other  property of
Guarantor  now and  hereafter  in the  possession  of or on deposit with Lender,
whether held in a general or special  account or deposit,  or for safekeeping or
otherwise;  every such lien and right of setoff may be exercised  without demand
upon or notice to Guarantor.  No lien or right of setoff shall be deemed to have
been  waived by any act or  conduct  on the part of  Lender,  by any  neglect to
exercise  such  right of setoff or to enforce  such lien,  or by any delay in so
doing.

         10. If Borrower is a corporation  or  partnership,  it is not necessary
for Lender to inquire  into the powers of Borrower or the  officers,  directors,
partners  or  agents  acting  or  purporting  to  act  on its  behalf,  and  any
indebtedness  made or created in reliance  upon the  professed  exercise of such
powers shall be guaranteed hereunder.


                                      -4-

<PAGE>

         11. Guarantor agrees to deliver to Lender financial statements,  income
tax returns and other  financial  information  in form and level of detail,  and
containing certifications,  as and to the extent required pursuant to the Credit
Agreement.

         12. All financial  statements,  income tax returns and other  financial
information previously or hereafter given to Lender by or on behalf of Guarantor
are and shall be true, complete and correct as of the date thereof.

         13. Guarantor agrees to pay all attorneys' fees and all other costs and
expenses which may be incurred by Lender in enforcing this Guarantee.

         14. The  obligations  of Guarantor  hereunder  are joint and several if
Guarantor is more than one person or entity, are separate and independent of the
obligations  of Borrower and of any other  guarantor,  and a separate  action or
actions  may be brought  and  prosecuted  against  Guarantor  whether  action is
brought against Borrower or any other guarantor or whether Borrower or any other
guarantor  is joined in any action or  actions.  The  obligations  of  Guarantor
hereunder  shall  survive and continue in full force and effect until payment in
full of the  indebtedness is actually  received by Lender,  notwithstanding  any
release or termination of Borrower's  liability by express or implied  agreement
with Lender or by operation of law and notwithstanding  that the indebtedness or
any part thereof is deemed to have been paid or  discharged  by operation of law
or by some act or  agreement  of Lender.  For  purposes of this  Guarantee,  the
indebtedness  shall be deemed to be paid only to the extent that Lender actually
receives  immediately  available  funds and to the  extent of any  credit bid by
Lender  at  any   foreclosure   or  trustee's  sale  of  any  security  for  the
indebtedness.

         15. This  Guarantee  sets forth the entire  agreement of Guarantor  and
Lender with respect to the subject  matter hereof and  supersedes all prior oral
and  written  agreements  and   representations  by  Lender  to  Guarantor.   No
modification or waiver of any provision of this Guarantee or any right of Lender
hereunder and no release of Guarantor  from any  obligation  hereunder  shall be
effective unless in a writing executed by an authorized officer of Lender. There
are no conditions, oral or otherwise, on the effectiveness of this Guarantee.

         16.  This  Guarantee  shall  inure to the  benefit  of  Lender  and its
successors  and  assigns  and shall be  binding  upon  Guarantor  and its heirs,
personal  representatives,  successors  and  assigns.  Lender  may  assign  this
Guarantee in whole or in part without notice.

         17. Guarantor agrees that to the extent Borrower or Guarantor makes any
payment to Lender in connection  with the  indebtedness,  and all or any part of
such  payment  is  subsequently  invalidated,   declared  to  be  fraudulent  or
preferential,  set  aside or  required  to be repaid by Lender or paid over to a
trustee,  receiver or any other  entity,  whether  under any  bankruptcy  act or
otherwise  (any such  payment  is  hereinafter  referred  to as a  "Preferential
Payment"),  then this  Guarantee  shall  continue  to be  effective  or shall be
reinstated,  as the case may be, and, to the extent of such payment or repayment


                                       -5-
<PAGE>

by Lender,  the  indebtedness  or part thereof  intended to be satisfied by such
Preferential  Payment shall be revived and continued in full force and effect as
if said Preferential Payment had not been made.

         18. Guarantor represents and warrants to Lender that: (a) (if Guarantor
is not a natural  person) it is duly  organized,  validly  existing  and in good
standing under the laws of the jurisdiction of its  organization;  (b) Guarantor
has full capacity and authority to execute,  deliver and perform this Guarantee,
and the  execution,  delivery and  performance  of this  Guarantee  will not (i)
violate  any law or  regulation,  (ii) (if  Guarantor  is not a natural  person)
violate any provision of Guarantor's  organizational documents, (iii) violate or
constitute  (with  due  notice  or lapse of time or both) a  default  under  any
indenture,  agreement, license or other instrument to which Guarantor is a party
or by which  Guarantor  or any of  Guarantor's  properties  may be  bound,  (iv)
violate  any order of any court,  tribunal  or  governmental  agency  binding on
Guarantor  or any of  Guarantor's  properties,  (v)  result in the  creation  or
imposition of any lien of any nature whatsoever on any of Guarantor's properties
or assets,  (vi) render Guarantor  insolvent under generally accepted accounting
principles,  (vii)  leave  Guarantor  with  remaining  assets  which  constitute
unreasonably small capital given the nature of its business, or (viii) result in
the   incurrence  of  debts  (whether   matured  or  unmatured,   liquidated  or
unliquidated,  absolute,  fixed or contingent) beyond Guarantor's ability to pay
them when and as they  become  due;  (c) no approval or consent of, or filing or
registration with, any federal,  state or local regulatory authority is required
in connection  with the execution,  delivery and  performance of this Guarantee;
and (d) this Guarantee  constitutes the legal,  valid and binding  obligation of
Guarantor,  enforceable  against  Guarantor in accordance with its terms.  These
representations and warranties shall survive the execution of this Guarantee. As
used in this  paragraph,  "insolvent"  means the present fair saleable  value of
assets is less than the probable  amount  required to be paid on existing  debts
when and as they mature.

         19.      Reference Provision.

                  (a) Each  controversy,  dispute or claim ("Claim") between the
         parties arising out of or relating to this Guarantee  and/or any of the
         Loan  Documents  (as  defined  in the Credit  Agreement),  which is not
         settled in writing  within ten days after the "Claim Date"  (defined as
         the date on which a party  gives  written  notice to all other  parties
         that a  controversy,  dispute  or claim  exists),  will be settled by a
         reference proceeding in Los Angeles, California, in accordance with the
         provisions  of Section 638, et seq.,  of the  California  Code of Civil
         Procedure,  or their successor section ("CCP"),  which shall constitute
         the exclusive remedy for the settlement of any Claim, including whether
         such Claim is subject to the reference proceeding and the parties waive
         their  rights to initiate any legal  proceedings  against each other in
         any court or jurisdiction  other than the Superior Court of Los Angeles
         (the "Court").  The referee shall be a retired Judge selected by mutual
         agreement  of the  parties,  and if they cannot so agree with in thirty
         days (30) after the Claim Date,  the  referee  shall be selected by the
         Presiding Judge of the Court.  The referee shall be appointed to sit as
         a temporary  judge,  as  authorized  by law.  The referee  shall (a) be
         requested  to set the matter for hearing  within  sixty (60) days after


                                       -6-
<PAGE>

         the Claim Date and (b) try any and all issues of law or fact and report
         a statement of decision upon them, if possible, within ninety (90) days
         of the Claim Date. Any decision  rendered by the referee will be final,
         binding and conclusive  and judgment  shall be entered  pursuant to CCP
         644 in the Court.  All discovery  permitted by this Guarantee  shall be
         completed no later than fifteen (15) days before the first hearing date
         established  by the referee.  The referee may extend such period in the
         event of a party's  refusal  to  provide  requested  discovery  for any
         reason  whatsoever,  including,  without  limitation,  legal objections
         raised to such discovery or  unavailability of a witness due to absence
         or  illness.  No party shall be entitled  to  "priority"  in  conducing
         discovery. Depositions may be taken by either party upon seven (7) days
         written notice,  and, request for production of inspection of documents
         shall be responded to within ten (10) days after service.  All disputes
         relating to discovery  which cannot be resolved by the parties shall be
         submitted to the referee whose decision shall be final and binding upon
         the parties.

                  (b) The referee  shall be required to determine  all issues in
         accordance  with existing case law and the statutory  laws of the State
         of California.  The rules of evidence  applicable to proceedings at law
         in the  State  of  California  will  be  applicable  to  the  reference
         proceeding.  The referee shall be empowered to enter  equitable as well
         as legal relief, to provide all temporary and/or  provisional  remedies
         and to enter  equitable  orders that will be binding  upon the parties.
         The referee shall issue a single judgment at the close of the reference
         proceeding which shall dispose of all of the claims of the parties that
         are the subject to the reference.  The parties hereto expressly reserve
         the  right  to  contest  or  appeal  from  the  final  judgment  or any
         appealable  order or appealable  judgment  entered by the referee.  The
         parties expressly reserve the right to findings of fact, conclusions of
         law, a written  statement of decision,  and the right to move for a new
         trial or a different judgment,  which new trial, if granted, is also to
         be a reference proceeding under this provision.

                  (c) No provision of  Paragraphs  (a) or (b) of this Section 18
         however, shall limit the right of Lender to bring action for possession
         of any collateral in any jurisdiction,  wherever located, in accordance
         with the provisions of the Loan Documents.

         20.  Notwithstanding  any waiver of or  references  to Arizona  Revised
Statutes  contained in Paragraph 6 hereof,  this Guarantee  shall be governed by
and construed in accordance with the substantive laws (other than conflict laws)
of the State of  California,  except to the extent Lender has greater  rights or
remedies  under Federal law,  whether as a national bank or otherwise,  in which
case such choice of California  law shall not be deemed to deprive Lender of any
such rights and remedies as may be available  under Federal law.  Subject to the
provisions  of  Section  18  hereof,   each  party   consents  to  the  personal
jurisdiction  and venue of the state  courts  located in Los  Angeles,  State of
California in connection with any controversy related to this Guarantee,  waives


                                       -7-
<PAGE>

any argument that venue in any such forum is not  convenient and agrees that any
litigation  initiated by any of them in connection  with this Guarantee shall be
venued in the  Superior  Court of Los Angeles  County,  California.  The parties
waive  any  right to  trial  by jury in any  action  or  proceeding  based on or
pertaining to this Guarantee.

                                      -8-
<PAGE>

          IN WITNESS WHEREOF,  these  presents  are  executed  as of the 1st day
of September, 1999.

                                             GUARANTOR:


                                             /s/ Robert M. Worsley
                                             -----------------------------------
                                             ROBERT M. WORSLEY



                                             /s/ Christi M. Worsley
                                             -----------------------------------
                                             CHRISTI M. WORSLEY


                                      -9-

                                                                 Exhibit 10.4(a)

                      STOCK AND WARRANT PURCHASE AGREEMENT


          STOCK  AND  WARRANT  PURCHASE  AGREEMENT  ("Agreement")  dated  as  of
November 2, 1999 between  SkyMall,  Inc., a Nevada  corporation (the "Company"),
and each  person or entity who  executes a  counterpart  signature  page to this
Agreement and is listed as an investor on SCHEDULE I attached to this  Agreement
(each individually an "Investor" and collectively the "Investors").

                              W I T N E S S E T H:

          WHEREAS, the Company desires to sell and issue to the Investors listed
on SCHEDULE I, and the  Investors  listed on SCHEDULE I desire to purchase  from
the Company,  up to an aggregate of 1,142,885 shares of Common Stock,  $.001 par
value per share (the "Common Stock"), of the Company on the terms and conditions
set forth herein; and

          WHEREAS,  each  Investor  listed  on  SCHEDULE  I  will  also  receive
five-year  warrants (the  "Warrants"),  in the  identical  form and substance of
EXHIBIT A attached  hereto,  to  purchase  that number of  additional  shares of
Common Stock equal to the product of 50%  multiplied  by the number of shares of
Common Stock  purchased by such Investor at a per share  exercise price equal to
$8.00 per share of Common Stock; and

          WHEREAS,  the Company has granted the  Investors  registration  rights
with respect to the shares of Common Stock purchased hereunder and the shares of
Common Stock  issuable  upon  exercise of the Warrants  (the  "Warrant  Shares")
pursuant to the terms hereof;

          NOW,  THEREFORE,  in consideration  of the foregoing  premises and the
covenants  contained  herein  and other  good and  valuable  consideration,  the
receipt and  sufficiency  of which are hereby  acknowledged,  the parties hereto
agree as follows:

          CERTAIN  DEFINITIONS.  As used in this Agreement,  the following terms
shall have the following respective meanings:

          "Closing" and "Closing Date" shall have the meanings  ascribed to such
terms in Section 1.3 herein.

          "Commission" shall mean the Securities and Exchange  Commission or any
other federal agency at the time administering the Securities Act.

          "Exchange  Act" shall mean the  Securities  Exchange  Act of 1934,  as
amended.

<PAGE>

          "Holder"  and  "Holders"  shall  include  an  Investor  or  Investors,
respectively,  and any transferee of the shares of Common Stock, the Warrants or
the Warrant  Shares or  Registrable  Securities  which have not been sold to the
public to whom the  registration  rights  conferred by this  Agreement have been
transferred in compliance with this Agreement.

          "Registrable  Securities"  shall mean:  (i) the shares of Common Stock
and the Warrant  Shares  issued or  issuable  to each  Holder or the  respective
permitted  transferee or designee;  (ii) any securities issued (or issuable upon
the  conversion  or exercise of any warrant,  right or other  security  which is
issued)  to  each  Holder  as a  result  of any  stock  split,  stock  dividend,
recapitalization  or similar  event or upon the exchange of the shares of Common
Stock,  Warrants,  or Warrant Shares; or (iii) any other security of the Company
issued as a dividend or other distribution with respect to, in exchange of or in
replacement of Registrable Securities.

          The terms "register", "registered" and "registration" shall refer to a
registration  effected  by  preparing  and filing a  registration  statement  in
compliance  with  the  Securities  Act  and  applicable  rules  and  regulations
thereunder,  including without limitation,  Rule 415 under the Securities Act or
any successor rule providing for offering  securities on a continuous or delayed
basis, and the declaration or ordering of the effectiveness of such registration
statement by the Commission.

          "Registration  Expenses" shall mean all expenses to be incurred by the
Company  in  connection  with  each  Holder's  registration  rights  under  this
Agreement,  including,  without  limitation,  all  registration and filing fees,
printing expenses,  fees and disbursements of counsel for the Company,  blue sky
fees and expenses,  reasonable fees and  disbursements  of Orrick,  Herrington &
Sutcliffe LLP or other counsel for Holders (using a single counsel selected by a
majority in the interest of the Holders) for a "due  diligence"  examination  of
the Company and review of the Registration Statement and related documents,  and
the  expense  of  any  special  audits  incident  to or  required  by  any  such
registration  (but  excluding  the  compensation  of  regular  employees  of the
Company, which shall be paid in any event by the Company).

          "Registration  Statement"  shall have the meaning set forth in Section
4.1(a) herein.

          "Regulation D" shall mean Regulation D as promulgated  pursuant to the
Securities Act, and as subsequently amended.

          "Securities"  shall mean the shares of Common Stock,  the Warrants and
the Warrant Shares, collectively.

          "Securities  Act" or "Act" shall mean the  Securities  Act of 1933, as
amended.

          "Selling  Expenses" shall mean all underwriting  discounts and selling
commissions  applicable to the sale of Registrable  Securities,  if any, and all
fees and disbursements of counsel for Holders not included within  "Registration
Expenses".


                                       2
<PAGE>

                                    ARTICLE I

                   PURCHASE AND SALE OF THE STOCK AND WARRANTS

          Section  1.1  PURCHASE  AND  SALE.   Upon  the  following   terms  and
conditions, the Company shall issue and sell to each Investor listed on SCHEDULE
I severally,  and each Investor  listed on SCHEDULE I severally  shall  purchase
from the  Company,  the  number  of shares  of  Common  Stock and the  number of
Warrants indicated next to such Investor's name on SCHEDULE I attached hereto.

          Section  1.2  PURCHASE  PRICE.  The per share  purchase  price for the
shares of Common  Stock  shall be equal to $7.00 per share of Common  Stock (the
"Common Stock  Purchase  Price").  Each Investor  listed on SCHEDULE I will also
receive  Warrants to purchase such number of shares of Common Stock equal to the
product of 50%  multiplied by the number of shares of Common Stock  purchased at
an exercise price equal to $8.00 per share of Common Stock.

          Section 1.3 THE  CLOSING.  (a) The closing of the purchase and sale of
the Common Stock and Warrants (the  "Closing"),  shall take place at the offices
of  Squire,  Sanders  & Dempsey  L.L.P,  at 10:00  a.m.,  local  time  following
acceptance  by the  Company  of  subscriptions  representing  not  less  than an
aggregate of $8,000,200 of shares of Common Stock,  which  acceptance  shall not
occur until the  conditions  set forth in Article V hereof shall be fulfilled or
waived in accordance herewith.  The date on which the Closing occurs is referred
to herein as the "Closing Date."

          (b) On the Closing  Date,  the Company  shall deliver to each Investor
certificates   (with  the  number  of  and  denomination  of  such  certificates
reasonably requested by such Investor)  representing the Warrants and the Common
Stock  purchased  hereunder  by such  Investor  registered  in the  name of such
Investor or its nominee or deposit such  Warrants and Common Stock into accounts
designated by such Investor,  and such Investor shall deliver to the Company the
purchase  price for the  Warrants and Common  Stock  purchased by such  Investor
hereunder  by  wire  transfer  in  immediately  available  funds  to an  account
designated in writing by the Company. In addition,  each party shall deliver all
documents,  instruments  and  writings  required to be  delivered  by such party
pursuant to this Agreement at or prior to the Closing Date.

          (c) Subject to the terms and  conditions  of this  Agreement,  Quintel
Communications,   Inc.  ("Quintel")  has  agreed  to  acquire  an  aggregate  of
$3,000,000  of shares of Common Stock as of the Closing Date at the Common Stock
Purchase Price.


                                       3
<PAGE>

                                   ARTICLE II

                         REPRESENTATIONS AND WARRANTIES

          Section 2.1 REPRESENTATIONS AND WARRANTIES OF THE COMPANY. The Company
hereby  makes  the  following  representations  and  warranties  to  each of the
Investors from and as of the date hereof through the Closing Date:

          (a)  ORGANIZATION  AND  QUALIFICATION;  MATERIAL  ADVERSE EFFECT.  The
Company owns 100% of the outstanding  capital stock of each of Durham & Company,
a Utah corporation,  Disk Publishing Inc., a Utah corporation,  and skymall.com,
Inc. a Nevada corporation (collectively,  the "Subsidiaries").  The Company does
not have any other direct or indirect subsidiaries.  Each of the Company and its
Subsidiaries is a corporation duly incorporated and validly existing and in good
standing under the laws of its respective  jurisdiction of incorporation and the
Company and the Subsidiaries each have the requisite  corporate power to own its
properties  and to carry on its  business  as now being  conducted.  Each of the
Company and each  Subsidiary is duly  qualified as a foreign  corporation  to do
business and is in good  standing in every  jurisdiction  in which the nature of
the  business  conducted  or  property  owned  by it  makes  such  qualification
necessary  other than those in which the failure so to qualify  would not have a
Material Adverse Effect.  "Material  Adverse Effect" means any adverse effect on
the business, operations,  properties,  prospects, or financial condition of the
entity  with  respect to which such term is used and which is  material  to such
entity and other entities  controlling or controlled by such entity,  taken as a
whole, and any material adverse effect on the  transactions  contemplated  under
the Agreement or any other agreement or document contemplated hereby.

          (b)  AUTHORIZATION;  ENFORCEMENT.  (i) The Company  has the  requisite
corporate  power and  authority to enter into and perform this  Agreement and to
issue the  Securities in  accordance  with the terms hereof and the terms of the
Warrants,  (ii) the execution and delivery of this  Agreement by the Company and
the consummation by it of the transactions  contemplated  hereby,  including the
issuance of the Common  Stock and the Warrants in  accordance  with the terms of
this  Agreement  and the  Warrant  Shares  in  accordance  with the terms of the
Warrants have been duly  authorized by all necessary  corporate  action,  and no
further  consent or  authorization  of the Company or its Board of  Directors or
stockholders  is  required,  (iii) this  Agreement  has been duly  executed  and
delivered  by the Company,  and (iv) this  Agreement  constitutes  the valid and
binding obligations of the Company enforceable against the Company in accordance
with its terms.

          (c)  CAPITALIZATION.  The  authorized  capital  stock  of the  Company
consists of 50,000,000 shares of Common Stock and 10,000,000 shares of preferred
stock;  without  giving effect to this offering,  there are 9,279,958  shares of
Common  Stock  and  no  shares  of  preferred  stock  issued  and   outstanding,
respectively.  All of the  outstanding  shares  of the  Common  Stock  have been
validly issued and are fully paid and non-assessable.  No shares of Common Stock
or preferred stock are entitled to preemptive  rights;  without giving effect to
this offering,  370,555  shares of Common Stock  (including any shares of Common
Stock issuable upon the exercise of any outstanding options,  warrants or rights


                                       4
<PAGE>

or upon the exchange or conversion of any exchangeable or convertible securities
of the Company) are entitled to registration  rights (which  registration rights
do not adversely impact the registration  rights granted to the Investors);  and
without  giving  effect to this  offering,  there are  outstanding  options  for
1,672,149 shares of Common Stock and outstanding  warrants for 104,700 shares of
Common  Stock.  Except for  warrants  issuable to Ryan,  Beck & Co. Inc.  ("Ryan
Beck")  and  warrants  issuable  to  Shoreline  Pacific   Institutional  Finance
("Shoreline")  in  connection  with this offering and except as disclosed in the
prior  sentence and as  contemplated  by this  Agreement or disclosed in the SEC
Documents (as defined below), there are no other scrip, rights to subscribe for,
calls or commitments of any character  whatsoever  relating to, or securities or
rights  exchangeable  or  convertible  into,  any shares of capital stock of the
Company, or contracts, commitments,  understandings or arrangements by which the
Company is or may become bound to issue  additional  shares of capital  stock of
the Company or options, warrants, scrip, rights to subscribe for, or commitments
to purchase or acquire,  any shares,  or securities or rights  convertible  into
shares,  of capital stock of the Company.  The Company  represents  and warrants
that it has no current plan or  intention to sell or otherwise  issue any shares
of Common Stock or  securities  convertible  into or  exercisable  for shares of
Common  Stock other than (i) up to  1,142,885  shares of Common  Stock and up to
571,444 Warrants to purchase shares of Common Stock being sold by the Company to
the  Investors and (ii) up to an aggregate of 140,002  warrants (the  "Placement
Warrants")  to purchase  Common Stock being issued to Ryan Beck and Shoreline in
connection  with this  offering  (collectively  such  number of shares of Common
Stock, Warrants and Placement Warrants are referred to as the "Maximum Shares");

          (d) ISSUANCE OF WARRANT SHARES. The Warrant Shares are duly authorized
and will be, as of the Closing Date, reserved for issuance and, upon exercise in
accordance  with terms of the  Warrants,  such  Warrant  Shares  will be validly
issued,  fully  paid and  non-assessable,  free and clear of any and all  liens,
claims  and  encumbrances,  and the  holders  of such  Warrant  Shares  shall be
entitled to all rights and preferences accorded to a holder of Common Stock. The
outstanding  shares of Common Stock are currently  listed on the Nasdaq National
Market ("Nasdaq").

          (e) NO CONFLICTS.  The  execution,  delivery and  performance  of this
Agreement by the Company and the consummation by the Company of the transactions
contemplated hereby do not and will not (i) result in a violation of the charter
or By-Laws of the Company or any Subsidiary or (ii) conflict with, or constitute
a default (or an event which with notice or lapse of time or both would become a
default)  under,  or  give to  others  any  rights  of  termination,  amendment,
acceleration  or  cancellation  of, any  agreement,  indenture,  patent,  patent
license or  instrument  to which the Company or any  Subsidiary  is a party,  or
result in a  violation  of any  Federal,  state,  local or  foreign  law,  rule,
regulation,  order,  judgment or decree (including  Federal and state securities
laws and  regulations)  applicable to the Company or any  Subsidiary or by which
any  property  or asset of the  Company or any  Subsidiary  is bound or affected
(except for such conflicts, defaults, terminations,  amendments,  accelerations,
cancellations  and  violations as would not,  individually  or in the aggregate,
have  a  Material  Adverse   Effect);   provided  that,  for  purposes  of  such


                                       5
<PAGE>

representation as to Federal,  state,  local or foreign law, rule or regulation,
no  representation  is made  herein with  respect to any of the same  applicable
solely to the  Investors and not to the Company or any  Subsidiary.  Neither the
business of the Company nor of any Subsidiary is being conducted in violation of
any  law,  ordinance  or  regulation  of any  governmental  entity,  except  for
violations  which either  singly or in the  aggregate do not and will not have a
Material Adverse Effect. The Company is not required under Federal, state, local
or foreign law, rule or regulation to obtain any consent, authorization or order
of, or to make any filing or registration with, any court or governmental agency
in order for it to execute, deliver or perform any of its obligations under this
Agreement  or the Warrants or issue and sell the Common Stock or the Warrants in
accordance  with the terms hereof or issue the Warrant  Shares upon  exercise of
the  Warrants,  except for the  registration  provisions  provided  for  herein,
provided that,  for purposes of the  representation  made in this sentence,  the
Company  is  assuming   and   relying   upon  the   accuracy  of  the   relevant
representations and agreements of the Investors herein.

          (f) SEC  DOCUMENTS;  FINANCIAL  STATEMENTS.  The  Common  Stock of the
Company is  registered  pursuant to Section  12(g) of the  Exchange  Act and the
Company has timely filed all reports,  schedules,  forms,  statements  and other
documents  required  to be  filed  by it with  the  Commission  pursuant  to the
reporting requirements of the Exchange Act, including material filed pursuant to
Section 13(a) or 15(d), in addition to one or more  registration  statements and
amendments  thereto  heretofore filed by the Company with the Commission (all of
the foregoing including filings incorporated by reference therein being referred
to herein as the "SEC  Documents").  The Company has delivered or made available
to the  Investors  true and  complete  copies of all SEC  Documents  (including,
without   limitation,   proxy   information  and   solicitation   materials  and
registration  statements) filed with the Commission since September 30, 1998. As
of their respective dates, the SEC Documents (as amended by any amendments filed
prior to the date of this  Agreement  or any Closing  Date and  provided to each
Investor) complied or will comply in all material respects with the requirements
of the Exchange Act and the rules and regulations of the Commission  promulgated
thereunder  and  other  Federal,  state and local  laws,  rules and  regulations
applicable to such SEC  Documents,  and none of the SEC  Documents  contained or
will  contain  any untrue  statement  of a  material  fact or omitted to state a
material  fact  required to be stated  therein or necessary in order to make the
statements  therein,  in light of the circumstances  under which they were made,
not  misleading.  The financial  statements  of the Company  included in the SEC
Documents comply as to form in all material respects with applicable  accounting
requirements  and the published rules and regulations of the Commission or other
applicable rules and regulations with respect thereto. Such financial statements
have been prepared in accordance with generally accepted  accounting  principles
applied on a consistent  basis during the periods involved (except (i) as may be
otherwise indicated in such financial statements or the notes thereto or (ii) in
the case of  unaudited  interim  statements,  to the extent they may not include
footnotes or may be condensed or summary  statements)  and fairly present in all
material respects the financial  position of the Company as of the dates thereof
and the  results  of  operations  and cash  flows  for the  periods  then  ended
(subject,  in the  case  of  unaudited  statements,  to  normal  year-end  audit
adjustments).


                                       6
<PAGE>

          (g)  PRINCIPAL  EXCHANGE/MARKET.  The  principal  market  on which the
Common Stock is currently traded is Nasdaq.

          (h) NO MATERIAL ADVERSE CHANGE.  Since June 30, 1999, the date through
which the most  recent  quarterly  report of the  Company  on Form 10-Q has been
prepared and filed with the  Commission,  a copy of which is included in the SEC
Documents, no event which had or is likely to have a Material Adverse Effect has
occurred or exists  with  respect to the  Company or any  Subsidiary,  except as
otherwise  disclosed  or  reflected  in press  releases  or other SEC  Documents
prepared through or as of a date subsequent to June 30, 1999 and provided to the
Investors.

          (i) NO UNDISCLOSED LIABILITIES. Neither the Company nor any Subsidiary
has any  liabilities  or obligations  not disclosed in the SEC Documents,  other
than  those  liabilities  incurred  in the  ordinary  course  of its  respective
business since June 30, 1999 or liabilities or  obligations,  individually or in
the aggregate,  which do not or would not have a Material  Adverse Effect on the
Company or the Subsidiaries, taken as a whole.

          (j) NO UNDISCLOSED  EVENTS OR CIRCUMSTANCES.  No event or circumstance
has  occurred or exists with  respect to the Company,  any  Subsidiary  or their
respective business, properties,  prospects,  operations or financial condition,
which,  under applicable law, rule or regulation,  requires public disclosure or
announcement  by the  Company but which has not been so  publicly  announced  or
disclosed.

          (k) NO GENERAL SOLICITATION. None of the Company, the Subsidiaries or,
to the Company's  knowledge,  any of their  respective  affiliates or any person
acting on its or their behalf has engaged in any form of general solicitation or
general  advertising (within the meaning of Regulation D) in connection with the
offer or sale of the Securities.

          (l) NO INTEGRATED OFFERING. None of the Company, the Subsidiaries, or,
to the Company's knowledge,  any of their respective  affiliates,  or any person
acting on its or their behalf has,  directly or  indirectly,  made any offers or
sales of any  security  or  solicited  any  offers  to buy any  security,  under
circumstances that would require registration of any of the Securities.

          (m)  INTELLECTUAL  PROPERTY.  Each of the Company and the Subsidiaries
owns or has licenses to use certain  copyrights  and  trademarks  ("intellectual
property") associated with its respective business.  Each of the Company and the
Subsidiaries  has all  intellectual  property rights which are needed to conduct
its  respective  business  as it is now being  conducted  or as  proposed  to be
conducted  as  disclosed  in the SEC  Documents.  The  Company  has no reason to
believe that the intellectual property rights owned by the Company or any of its
Subsidiaries are invalid or  unenforceable or that the use of such  intellectual
property by the Company or the Subsidiaries infringes upon or conflicts with any
right of any third  party,  and  neither  the  Company  nor any  Subsidiary  has
received  notice  of any such  infringement  or  conflict.  The  Company  has no
knowledge of any infringement of the Company's or any Subsidiary's  intellectual
property by any third party.


                                       7
<PAGE>

          (n) NO LITIGATION.  Except as set forth in the SEC Documents delivered
to the  Investors,  no  litigation or claim  (including  those for unpaid taxes)
against the Company or any Subsidiary is pending or, to the Company's knowledge,
threatened, and no other event has occurred, which if determined adversely would
have a Material  Adverse  Effect on the  Company or any  Subsidiary,  taken as a
whole,  or would  materially  adversely  effect  the  transactions  contemplated
hereby.  The legal  proceedings  described in the SEC Documents will not have an
effect on the  transactions  contemplated  hereby,  and will not have a Material
Adverse Effect on the Company or the Subsidiaries, taken as a whole.

          (o) BROKERS.  The Company has taken no action which would give rise to
any claim by any person,  other than Ryan,  Beck and  Shoreline,  for  brokerage
commissions,  finder's fees or similar  payments by the Company relating to this
Agreement  or the  transactions  contemplated  hereby.  The Company has taken no
action  which  would  give  rise  to any  claim  by  any  person  for  brokerage
commissions,  finder's fees or similar payments by any Investor relating to this
Agreement or the transactions contemplated hereby.

          (p)  FORMS  S-3.  The  Company  is  eligible  to  file a  Registration
Statement on Form S-3 under the Act and the rules  promulgated  thereunder,  and
Form S-3 is permitted to be used for the transactions  contemplated hereby under
the Act and the rules promulgated thereunder.

          (q)  YEAR  2000  COMPLIANCE.  Each  system  which  includes  software,
hardware,  databases or embedded  control systems  (microcompressor  controlled,
robotic or other device) (collectively,  a "System"),  that constitutes any part
of, or is used in connection with the use, operation or enjoyment of, any asset,
property or leased premises of the Company or any Subsidiary (i) is designed (or
has been  modified) to be used prior to and after  January 1, 2000,  (ii) to the
Company's  knowledge,  will operate  without  error  arising from the  creation,
recognition,  acceptance,  calculation,  display, storage, retrieval, accessing,
comparison,  sorting,  manipulation,   processing  or  other  use  of  dates  or
date-based,  date-dependent or date-related  data,  including but not limited to
century recognition,  day-of-the-week  recognition,  leap years, date values and
interfaces of date functionalities,  and (iii) to the Company's knowledge,  will
not be  adversely  affected  by the advent of the year  2000,  the advent of the
twenty-first  century or the transition  from the twentieth  century through the
year 2000 and into the  twenty-first  century  (collectively,  items (i) through
(iii) are  referred  to  herein as "Year  2000  Compliant").  No System  that is
material to the business,  finances or operations of the business of the Company
or any  Subsidiary  receives  data from or  communicates  with any  component or
system external to itself  (whether or not such external  component or system is
the Company's, or any Subsidiary's or any third party's) that is not itself Year
2000  Compliant.  All  licenses  for  the  use of any  system-related  software,
hardware,  databases  or  embedded  control  system  permit  the  Company or the
Subsidiaries  to make  all  modifications,  bypasses,  debugging,  work-arounds,
repairs, replacements, conversions or corrections necessary to permit the System
to operate compatibly, in conformance with their respective specifications,  and
to be Year 2000 Compliant.  None of the Company nor any of the  Subsidiaries has
incurred,  and none of the Company nor any of the Subsidiaries has any reason to


                                       8
<PAGE>

believe that it may in the future incur, any expenses arising from or related to
the failure of any of its Systems as a result of not being Year 2000 Compliant.

          Section 2.2 REPRESENTATIONS  AND WARRANTIES OF THE INVESTORS.  Each of
the   Investors,   severally  and  not  jointly,   hereby  makes  the  following
representations  and  warranties to the Company as of the date hereof and on the
Closing Date:

          (a)  AUTHORIZATION;  ENFORCEMENT.  (i) Such Investor has the requisite
power and authority,  or the legal  capacity,  as the case may be, to enter into
and perform this  Agreement  and to purchase the  Securities  being sold to such
Investor  hereunder,  (ii) the execution and delivery of this  Agreement by such
Investor and the consummation by it of the transactions contemplated hereby have
been duly  authorized  by all  necessary  corporate or  partnership  action,  as
required,  and (iii) this  Agreement  the valid and binding  obligation  of such
Investor  enforceable  against such Investor in accordance its terms,  except as
such  enforceability  may  be  limited  by  applicable  bankruptcy,  insolvency,
reorganization,   moratorium,  liquidation  or  similar  laws  relating  to,  or
affecting  generally the  enforcement  of  creditors'  rights and remedies or by
other equitable principles of general application.

          (b) NO CONFLICTS.  The  execution,  delivery and  performance  of this
Agreement and the consummation by such Investor of the transactions contemplated
hereby  do not and  will  not  (i)  result  in a  violation  of such  Investor's
organizational  documents,  or (ii) conflict with any agreement,  indenture,  or
instrument to which such Investor is a party,  or (iii) result in a violation of
any law,  rule, or  regulation or any order,  judgment or decree of any court or
governmental  agency applicable to such Investor.  Such Investor is not required
to obtain any consent or authorization  of any governmental  agency in order for
it to perform its obligations under this Agreement.

          (c)  INVESTMENT  REPRESENTATION.   Such  Investor  is  purchasing  the
securities  purchased  hereunder  for its  own  account  and not  with a view to
distribution  in violation of any securities  laws. Such Investor has no present
intention to sell the  securities  purchased  hereunder and such Investor has no
present  arrangement  (whether  or not legally  binding) to sell the  Securities
purchased hereunder to or through any person or entity; provided,  however, that
by the  representations  herein, such Investor does not agree to hold any of the
Securities  for any minimum or other  specific  term and  reserves  the right to
dispose of any of the  Securities  at any time in  accordance  with  Federal and
state securities laws applicable to such disposition.

          (d) ACCREDITED INVESTOR.  Such Investor is an "accredited investor" as
defined in Rule 501  promulgated  under the Act. The Investor has such knowledge
and experience in financial and business  matters in general and  investments in
particular, so that such Investor is able to evaluate the merits and risks of an
investment  in the  securities  purchased  hereunder  and  to  protect  its  own
interests in connection with such investment.  In addition (but without limiting
the effect of the Company's  representations  and warranties  contained herein),
such  Investor  has  received  such  information  as it  considers  necessary or
appropriate for deciding whether to purchase the Securities purchased hereunder.


                                       9
<PAGE>

          (e) RULE  144.  Such  Investor  understands  that  there is no  public
trading market for the Warrants,  that none is expected to develop, and that the
Warrants must be held  indefinitely  unless  exercised or unless such securities
are  registered  under the Act or an exemption from  registration  is available.
Such Investor  understands  that the Common Stock and the Warrant Shares must be
held  indefinitely  unless such  securities are  registered  under the Act or an
exemption from  registration is available.  Such Investor has been advised or is
aware of the provisions of Rule 144 promulgated under the Act.

          (f) BROKERS.  Such  Investor has taken no action which would give rise
to any claim by any person for brokerage  commissions,  finder's fees or similar
payments  by  the  Company  relating  to  this  Agreement  or  the  transactions
contemplated hereby.

          (g) RELIANCE BY THE COMPANY. Such Investor understands that the Common
Stock and  Warrants  are being  offered and sold in reliance on a  transactional
exemption from the  registration  requirements  of Federal and state  securities
laws and  that the  Company  is  relying  upon the  truth  and  accuracy  of the
representations,  warranties, agreements,  acknowledgments and understandings of
such Investor set forth herein in order to determine the  applicability  of such
exemptions and the suitability of such Investor to acquire the Securities.

                                   ARTICLE III

                                    COVENANTS

          Section 3.1 REGISTRATION AND LISTING. Until the later of (i) such time
as no Warrants  are  outstanding  or (ii) the  expiration  of the  Effectiveness
Period (as  hereinafter  defined in Section  4.3),  the  Company  will cause the
Common Stock to continue to be  registered  under  Section 12(g) of the Exchange
Act,  will comply in all respects,  with its  reporting  and filing  obligations
under  the  Exchange  Act,  and will not take any  action  or file any  document
(whether  or not  permitted  by the  Exchange  Act or the rules  thereunder)  to
terminate or suspend such reporting and filing  obligations.  Until the later of
(i) such time as no  Warrants  are  outstanding  or (ii) the  expiration  of the
Effectiveness  Period,  the Company  shall use its best  efforts to continue the
listing or trading of the Common Stock on Nasdaq or a principal  exchange (which
consists  exclusively  of the NYSE or AMEX) and comply in all respects  with the
Company's  reporting,  filing and other obligations under the bylaws or rules of
Nasdaq or such principal exchange, as the case may be.

          Section  3.2  CERTIFICATES  ON  EXERCISE.  Upon  the  exercise  of any
Warrants in accordance  with the terms of the Warrants,  the Company shall issue
and deliver to such  Investor (or the then holder)  within two (2) business days
of the exercise date, (x) a Certificate or  Certificates  for the Warrant Shares
issuable upon such exercise and (y) a new  certificate or  certificates  for the
Warrants of such  Investor  (or holder)  which have not yet been  exercised  but
which are  evidenced in part by the  certificate(s)  submitted to the Company in
connection  with such exercise (with the number of and  denomination of such new
certificate(s) designated by such Investor or holder).


                                       10
<PAGE>

          Section 3.3 REPLACEMENT CERTIFICATES.  The certificate(s) representing
the shares of Common Stock,  Warrant Shares or the Warrants held by any Investor
(or then holder) may be exchanged by such  Investor (or such holder) at any time
and from time to time for certificates with different denominations representing
an equal number of shares of Common Stock,  Warrant  Shares or Warrants,  as the
case may be, as  reasonably  requested  by such  Investor  (or such holder) upon
surrendering  the same.  No service  charge will be made for such  registration,
transfer or exchange.

          Section  3.4  SECURITIES  COMPLIANCE.  The  Company  shall  notify the
Commission  and  Nasdaq,   in  accordance  with  their   requirements,   of  the
transactions  contemplated by this Agreement and the Warrants and shall take all
other  necessary  action and  proceedings  as may be required  and  permitted by
applicable  law, rule and  regulation,  for the legal and valid  issuance of the
Securities.  The Company covenants and agrees that it will not sell or otherwise
issue any shares of Common Stock or securities  convertible  into or exercisable
for shares of Common Stock which would  violate  NASD Rule 4460 (i)(1),  and, in
particular, but not in limitation to the foregoing, the Company will not, during
the six (6) month period  following  the Closing of the sale of shares of Common
Stock and  Warrants  to the  Investors,  sell or  otherwise  issue any shares of
Common Stock or securities  convertible into or exercisable for shares of Common
Stock in excess of the Maximum  Shares  without either (i) approval of such sale
or issuance  by the  stockholders  of the  Company,  or (ii) a written  advisory
opinion of the Nasdaq Stock  Market that such  approval is not  necessary  under
NASD Rule 4460 (i)(1) or any other  applicable  Nasdaq Stock Market or NASD rule
or a written waiver of any such requirement by the Nasdaq Stock Market, or (iii)
a written  opinion of counsel to the Company that such  stockholder  approval is
not required.

          Section  3.5  NOTICES.  The  Company  agrees to provide all holders of
Warrants  with  copies  of  all  notices  and  information,  including,  without
limitation,  notices and proxy statements in connection with any meetings,  that
are provided to the holders of shares of Common  Stock,  contemporaneously  with
the delivery of such notices or information to such Common Stock holders.

          Section 3.6  RESERVATION OF STOCK ISSUABLE UPON EXERCISE.  The Company
shall at all times reserve and keep available out of its authorized but unissued
Common Stock,  solely for the purpose of affecting the exercise of the Warrants,
such number of shares of Common  Stock as shall from time to time be  sufficient
to effect the exercise of all outstanding Warrants.



                                   ARTICLE IV

                                  REGISTRATION

          Section 4.1 REGISTRATION REQUIREMENTS.  The Company shall use its best
efforts to effect the  registration  of the Registrable  Securities  (including,


                                       11
<PAGE>

without  limitation,  the  execution of an  undertaking  to file  post-effective
amendments,  appropriate  qualification under applicable blue sky or other state
securities laws and appropriate  compliance with applicable  regulations  issued
under the  Securities  Act) as would  permit or  facilitate  the public  sale or
distribution of all the Registrable  Securities in the manner  (including manner
of sale)  and in all  states  reasonably  requested  by the  Holders.  Such best
efforts by the Company shall include the following:

          (a) The filing by the  Company no later than  fifteen  (15) days after
the  Closing  of  a  registration  statement  or  registration   statements  (as
necessary) with the Commission  pursuant to Rule 415 under the Securities Act on
Form  S-3  (or  such  other  appropriate  registration  form if the  Company  is
ineligible  to use Form S-3) covering the resale of the  Registrable  Securities
acquired   (or   underlying   the   Securities   so  acquired)  at  the  Closing
("Registration Statement(s)").

          (b)  Thereafter  the Company  shall use its best efforts to cause such
Registration  Statement(s)  to be declared  effective by the  Commission  within
ninety (90) days following the Closing Date. In the event that such Registration
Statement is not declared  effective  within 90 days following the Closing Date,
then the Company shall until the Registration  Statement is declared  effective,
(in  addition to any other  remedies  available to a Holder at law or in equity)
pay in cash to each  Holder an  amount  equal to 2% of the  respective  purchase
price paid by such Holder (the  "Damages")  for each 30 day period  beginning on
the 91st day following the Closing Date at which the Registrable Securities were
acquired (the "Default  Period")  that the  Registration  Statement has not been
declared effective;  provided,  however, that the Default Period shall terminate
and  Damages  shall  cease to  accrue on the date upon  which  such  Registrable
Securities may be sold under Rule 144(k) in the reasonable opinion of counsel to
the  Company  (provided  that the  Company's  transfer  agent  has  accepted  an
instruction from the Company to such effect).  If any applicable  Default Period
is less than 30 days such cash payment shall be on a pro rata basis.  The amount
of such cash payment  shall be  calculated  by the Company on the earlier of (i)
the effective date of such  Registration  Statement or (ii) the last day of each
Default  Period,  and a  certified  or bank check in lawful  money of the United
States  of  America  shall  be  sent  within  three  (3)  business  days of such
calculation to the address of each Holder as listed in the stock transfer ledger
maintained by the Company or its transfer agent.  Notwithstanding the foregoing,
if the  Default  Period  commences  from the  failure of the Company to cause to
become effective the  Registration  Statement solely by reason of the failure of
any Holder to provide such information as (i) the Company may reasonably request
from such  Holder  to be  included  in the  Registration  Statement  or (ii) the
Commission or Nasdaq may request in connection with such Registration  Statement
(which request was provided to the Holder in writing) (the "Late  Holder"),  the
Company  shall  not be  required  to pay  such  Damages  to any of the  Holders;
provided,  that the Company shall file the Registration  Statement excluding the
Late Holder or take such other  action as  necessary  to cause the  Registration
Statement  to be  declared  effective,  within two (2)  business  days after the
initial day of the original  Default Period,  provided that a new Default Period
will  commence  three (3)  business  days after the initial day of the  original


                                       12
<PAGE>

Default  Period if the  Registration  Statement  is not  effective.  The Company
agrees to promptly file an amendment to such  Registration  Statement  including
the Late Holder once the requested information has been provided.

          (c) Prepare and file with the Commission  such  amendments  (including
post-effective  amendments) and supplements to such  Registration  Statement and
the prospectus  used in connection  with such  Registration  Statement as may be
necessary to keep such Registration  Statement effective at all times during the
Effectiveness  Period (as defined  below) and comply with the  provisions of the
Act  with  respect  to  the  disposition  of  all  securities  covered  by  such
Registration Statement and notify the Holders of the filing and effectiveness of
such  Registration  Statement and any amendments or supplements.  In the case of
amendments and supplements to a Registration  Statement which are required to be
filed  pursuant to this  Agreement  by reason of the Company  filing a report on
Form 10-K, Form 10-Q or Form 8-K or any analogous report under the Exchange Act,
the  Company  shall  have   incorporated  such  report  by  reference  into  the
Registration  Statement,  if  applicable,  or  shall  file  such  amendments  or
supplements with the Commission on the same day on which the Exchange Act report
is filed which  created the  requirement  for the Company to amend or supplement
the Registration Statement.

          (d)  Furnish  to each  Holder  such  numbers  of  copies  of a current
prospectus   conforming  with  the  requirements  of  the  Act,  copies  of  the
Registration  Statement,  any amendment or supplement  thereto and any documents
incorporated  by reference  therein and such other  documents as such Holder may
reasonably  require  in order  to  facilitate  the  disposition  of  Registrable
Securities owned by such Holder.

          (e) Use its best  efforts  to  register  and  qualify  the  securities
covered by such Registration Statement under such other securities or "Blue Sky"
laws of such  jurisdictions  as shall be  reasonably  requested  by each Holder;
provided that the Company shall not be required in connection  therewith or as a
condition  thereto to (i) qualify to do business where it would not otherwise be
required  to qualify,  (ii) file a general  consent to service of process in any
such states or jurisdictions,  (iii) make any change in the Company's charter or
By-Laws, or (iv) subject itself to general taxation in any such jurisdiction.

          (f) Notify each Holder  immediately of the happening of any event as a
result of which the prospectus  (including  any  supplement  thereto or thereof)
included in such Registration  Statement,  as then in effect, includes an untrue
statement  of  material  fact or omits to state a material  fact  required to be
stated  therein or necessary to make the  statements  therein not  misleading in
light of the circumstances  then existing,  and use its best efforts to promptly
update and/or correct such prospectus.

          (g) Notify each Holder  immediately  of the issuance by the Commission
or any state  securities  commission or agency of any stop order  suspending the
effectiveness of the Registration Statement or the initiation of any proceedings
for that purpose.  The Company shall use its reasonable  best efforts to prevent
the  issuance of any stop order and, if any stop order is issued,  to obtain the
lifting thereof at the earliest possible time.


                                       13
<PAGE>

          (h) Permit a single firm of counsel, designated as Holders' counsel by
the  Holders  of a  majority  of  the  Registrable  Securities  included  in the
Registration  Statement, to review the Registration Statement and all amendments
and supplements thereto within a reasonable period of time prior to each filing,
and shall  not file any  document  in a form to which  such  counsel  reasonably
objects,  provided  such  counsel  shall  provide  such  counsel's  comments  or
objection within five (5) business days after receipt of any document.

          (i) As of the date the Registration Statement is declared effective by
the Commission, the Company shall have caused the Registrable Securities covered
by such  Registration  Statement  to be listed with all  securities  exchange(s)
and/or markets on which the Common Stock is then listed,  and prepared and filed
any required filings with the National  Association of Securities Dealers,  Inc.
or any exchange or market where the Common Stock is traded.

          (j) The Company shall make  available  for  inspection by the Holders,
representative(s) of all the Holders together, any underwriter  participating in
any  disposition  pursuant  to a  Registration  Statement,  and any  attorney or
accountant  retained  by any  Holder or  underwriter,  all  financial  and other
records customary for purposes of the Holders' due diligence  examination of the
Company and all SEC Documents  filed  subsequent to the Closing Date,  pertinent
corporate  documents  and  properties  of the Company,  and cause the  Company's
officers, directors and employees to supply all information reasonably requested
by any such  representative,  underwriter,  attorney or accountant in connection
with such Registration Statement, provided that such parties agree to enter into
a Confidentiality  Agreement in the form and substance annexed hereto as EXHIBIT
B.

          (k) The term "best efforts" as used in this  Agreement  shall include,
without limitation, that the Company shall submit to the Commission, within five
(5)  business  days  after the  Company  learns  that no review of a  particular
Registration  Statement  will be made by the staff of the Commission or that the
staff has no further comments on the Registration Statement, as the case may be,
a request for acceleration of effectiveness of such Registration  Statement to a
time and date not later than 72 hours after the submission of such request.

          Section  4.2  EXPENSES  OF  REGISTRATION.  All  Registration  Expenses
incurred in connection with any  registration,  qualification or compliance with
registration  pursuant to this Section 4 shall be borne by the Company,  and all
Selling Expenses of a Holder shall be borne by such Holder.

          Section  4.3  REGISTRATION  PERIOD.  In the  case of the  registration
effected by the Company  pursuant  to this  Section 4, the Company  will use its
best efforts to keep such registration  effective (the  "Effectiveness  Period")
until the  earlier to occur of (a) two years from the  Closing  Date,  provided,
however,  that the period of time which such Registration  Statement is required
to be effective  shall be increased by the number of days that the  Registration
Statement's effectiveness was suspended, if any, during the two year period from
the Closing Date, (b) the date on which all the Holders have completed the sales


                                       14
<PAGE>

or  distributions  of the Registrable  Securities  included in the  Registration
Statement or, (c) the date on which such  Registrable  Securities of all Holders
may be  sold  without  restriction  under  Rule  144(k)  promulgated  under  the
Securities Act (or any successor  thereto) in the reasonable  opinion of counsel
to the Company  (provided  that the  Company's  transfer  agent has  accepted an
instruction  from  the  Company  to such  effect  and  will  issue  certificates
representing such Registrable Securities without any legend endorsed thereon).

          Section 4.4 OBLIGATION OF HOLDER. It shall be a condition precedent to
the  obligations  of the Company to complete the  registration  pursuant to this
Agreement with respect to Registrable Securities of the Holder that:

          (a)  the  Holder  by  such  Holder's  acceptance  of  the  Registrable
Securities  agrees to cooperate with the Company as reasonably  requested by the
Company  in  connection  with the  preparation  and  filing of any  Registration
Statement  hereunder,  unless the Holder has  notified the Company in writing of
the Holder's election to exclude all of the Holder's Registrable Securities from
such Registration Statement.

          (b) the Holder shall furnish to the Company such information regarding
the  Holder,  the  Registrable  Securities  held by the Holder and the  intended
method of disposition of the Registrable  Securities held by the Holder as shall
be reasonably required to effect the registration of such Registrable Securities
and the Holder shall execute such documents as are customary in connection  with
such registration as the Company may reasonably request.

          Section 4.5 INDEMNIFICATION.

          (a) COMPANY INDEMNITY. The Company will indemnify each Holder, each of
its officers,  directors and partners,  and each person controlling each Holder,
within  the  meaning  of  Section  15 of the  Securities  Act and the  rules and
regulations  thereunder  with respect to which  registration,  qualification  or
compliance has been effected  pursuant to this Agreement,  and each underwriter,
if any,  and each person who  controls,  within the meaning of Section 15 of the
Securities  Act and the  rules  and  regulations  thereunder,  any  underwriter,
against  all claims,  losses,  damages  and  liabilities  (or actions in respect
thereof)  arising out of or based on any untrue  statement  (or  alleged  untrue
statement) of a material fact contained in any prospectus,  offering circular or
other document (including any related  registration  statement,  notification or
the like) incident to any such  registration,  qualification  or compliance,  or
based on any omission (or alleged  omission)  to state  therein a material  fact
required to be stated  therein or necessary to make the  statements  therein not
misleading,  or any violation by the Company of the  Securities Act or any state
securities law or in either case, any rule or regulation  thereunder  applicable
to the  Company and  relating  to action or inaction  required of the Company in
connection with any such  registration,  qualification  or compliance,  and will
reimburse each Holder,  each of its officers,  directors and partners,  and each
person  controlling  such  Holder,  each such  underwriter  and each  person who
controls any such underwriter,  for any legal and any other expenses  reasonably
incurred in connection with  investigating  and defending any such claim,  loss,
damage, liability or action, provided that the Company will not be liable in any
such case to a Holder to the extent that any such claim, loss, damage, liability


                                       15
<PAGE>

or expense  arises out of or is based on any untrue  statement or omission based
upon  written  information  furnished  to the  Company  by  such  Holder  or the
underwriter (if any) therefor and stated to be specifically for use therein. The
indemnity  agreement contained in this Section 4.5(a) shall not apply to amounts
paid in settlement of any such loss, claim, damage,  liability or action if such
settlement is effected  without the consent of the Company  (which  consent will
not be unreasonably withheld).

          (b) HOLDER INDEMNITY.  Each Holder will, severally and not jointly, if
Registrable  Securities  held by it are included in the  securities  as to which
such registration,  qualification or compliance is being effected, indemnify the
Company, each of its directors,  officers,  partners,  and each underwriter,  if
any, of the Company's  securities covered by such registration  statement,  each
person who  controls  the  Company  or such  underwriter  within the  meaning of
Section 15 of the Securities Act and the rules and regulations thereunder,  each
other Holder (if any), and each of their directors,  officers and partners,  and
each person controlling such other Holder(s) against all claims, losses, damages
and liabilities (or actions in respect  thereof)  arising out of or based on any
untrue  statement (or alleged untrue  statement) of a material fact contained in
any  such  registration  statement,   prospectus,  offering  circular  or  other
document, or any omission (or alleged omission) to state therein a material fact
required to be stated  therein or  necessary to make the  statement  therein not
misleading, in each case only insofar as such untrue statement or alleged untrue
statement or omission relates to such Holder, and will reimburse the Company and
such other Holder(s) and their directors, officers and partners, underwriters or
control  persons  for any legal or any other  expenses  reasonably  incurred  in
connection  with  investigating  and  defending  any such claim,  loss,  damage,
liability or action,  in each case to the extent,  but only to the extent,  that
such untrue  statement  (or alleged  untrue  statement)  or omission (or alleged
omission) is made in such registration statement,  prospectus, offering circular
or other  document in reliance upon and in conformity  with written  information
furnished  to the Company by such Holder and stated to be  specifically  for use
therein,  and  provided  that the maximum  amount for which such Holder shall be
liable under this indemnity  shall not exceed the net proceeds  received by such
Holder from the sale of the  Registrable  Securities.  The  indemnity  agreement
contained in this Section  4.5(b) shall not apply to amounts paid in  settlement
of any such  claims,  losses,  damages  or  liabilities  if such  settlement  is
effected  without  the  consent  of  such  Holder  (which  consent  will  not be
unreasonably withheld).

          (c)  PROCEDURE.  Each party  entitled  to  indemnification  under this
Article (the  "Indemnified  Party")  shall give notice to the party  required to
provide   indemnification   (the  "Indemnifying   Party")  promptly  after  such
Indemnified Party has actual knowledge of any claim as to which indemnity may be
sought,  and shall  permit the  Indemnifying  Party to assume the defense of any
such claim in any litigation resulting therefrom,  provided that counsel for the
Indemnifying  Party,  who  shall  conduct  the  defense  of  such  claim  or any
litigation  resulting  therefrom,  shall be  approved by the  Indemnified  Party
(whose approval shall not be unreasonably  withheld),  and the Indemnified Party
may participate in such defense at such party's  expense,  and provided  further
that the failure of any  Indemnified  Party to give  notice as  provided  herein
shall not relieve the Indemnifying  Party of its obligations  under this Article


                                       16
<PAGE>

except to the extent that the  Indemnifying  Party is  materially  and adversely
affected  by such  failure to provide  notice.  No  Indemnifying  Party,  in the
defense of any such claim or litigation,  shall, except with the consent of each
Indemnified Party, consent to entry of any judgment or enter into any settlement
which  does not  include  as an  unconditional  term  thereof  the giving by the
claimant or plaintiff to such Indemnified  Party of a release from all liability
in respect to such claim or  litigation.  Each  Indemnified  Party shall furnish
such  information  regarding  itself or the claim in question as an Indemnifying
Party may reasonably  request in writing and as shall be reasonably  required in
connection with the defense of such claim and litigation resulting therefrom.

          4.6  CONTRIBUTION.  If the  indemnification  provided for in Section 4
herein is  unavailable  to the  Indemnified  Parties in  respect of any  losses,
claims,  damages or liabilities  referred to herein (other than by reason of the
exceptions  provided  therein),  then each such  Indemnifying  Party, in lieu of
indemnifying  such  Indemnified  Party,  shall  contribute to the amount paid or
payable by such Indemnified Party as a result of such losses, claims, damages or
liabilities  as between the Company on the one hand and any Holder on the other,
in such  proportion  as is  appropriate  to reflect  the  relative  fault of the
Company and of such Holder in connection  with the statements or omissions which
resulted in such losses,  claims,  damages or liabilities,  as well as any other
relevant equitable considerations.  The relative fault of the Company on the one
hand and of any Holder on the other shall be  determined  by reference to, among
other things,  whether the untrue or alleged untrue statement of a material fact
or omission or alleged  omission to state a material fact relates to information
supplied by the Company or by such Holder.

In no event shall the obligation of any  Indemnifying  Party to contribute under
this Section 4.6 exceed the amount that such Indemnifying  Party would have been
obligated to pay by way of indemnification if the  indemnification  provided for
under   Section   4.5(a)  or  4.5(b)  hereof  had  been   available   under  the
circumstances.

The  Company and the Holders  agree that it would not be just and  equitable  if
contribution pursuant to this Section 4.6 were determined by PRO RATA allocation
(even if the  Holders or the  underwriters  were  treated as one entity for such
purpose) or by any other method of allocation which does not take account of the
equitable  considerations  referred to in the immediately  preceding paragraphs.
The amount  paid or payable by an  Indemnified  Party as a result of the losses,
claims,  damages  and  liabilities  referred  to in  the  immediately  preceding
paragraphs  shall be deemed to  include,  subject to the  limitations  set forth
above, any legal or other expenses reasonably incurred by such Indemnified Party
in  connection  with  investigating  or  defending  any such  action  or  claim.
Notwithstanding  the provisions of this section,  no Holder or underwriter shall
be required to contribute any amount in excess of the an amount which equals (i)
in the case of any  Holder,  the net  proceeds  received by such Holder from the
sale  of  Registrable  Securities  or (ii) in the  case of an  underwriter,  the
underwriting discount applicable to the securities purchased by the underwriter.


                                       17
<PAGE>

No person guilty of fraudulent  misrepresentation (within the meaning of Section
11(f) of the Securities Act) shall be entitled to  contribution  from any person
who was not guilty of such fraudulent misrepresentation.

                                    ARTICLE V

                                   CONDITIONS

          Section 5.1  CONDITIONS  PRECEDENT TO THE OBLIGATION OF THE COMPANY TO
ISSUE AND SELL THE STOCK AND WARRANTS.  The obligation  hereunder of the Company
to issue and sell the Common Stock and  Warrants to the  Investors is subject to
the  satisfaction,  at or before the Closing Date, of each of the conditions set
forth below.  These  conditions  are for the  Company's  sole benefit and may be
waived by the Company at any time in its sole discretion.

          (a) ACCURACY OF THE INVESTORS'  REPRESENTATIONS  AND  WARRANTIES.  The
representations and warranties of each Investor shall be true and correct in all
material  respects as of the date when made and as of the Closing Date as though
made at that time (except for  representations and warranties that speak as of a
particular date).

          (b)  PERFORMANCE BY THE INVESTORS.  Each Investor shall have performed
all agreements and satisfied all conditions  required  hereby to be performed or
satisfied by such Investor at or prior to the Closing Date.

          (c) NO INJUNCTION.  No statute,  rule,  regulation,  executive  order,
decree,  ruling or injunction shall have been enacted,  entered,  promulgated or
endorsed by any court or governmental  authority of competent jurisdiction which
prohibits  the  consummation  of any of the  transactions  contemplated  by this
Agreement.

          Section 5.2 CONDITIONS PRECEDENT TO THE OBLIGATION OF THE INVESTORS TO
PURCHASE THE STOCK AND THE WARRANTS.  The obligation  hereunder of each Investor
to  acquire  and pay  for the  Common  Stock  and  Warrants  is  subject  to the
satisfaction, at or before the Closing Date, of each of the conditions set forth
below.  These  conditions are for each Investor's sole benefit and may be waived
by each Investor at any time in its sole discretion.

          (a) ACCURACY OF THE  COMPANY'S  REPRESENTATIONS  AND  WARRANTIES.  The
representation  and  warranties  of the Company shall be true and correct in all
material  respects as of the date when made and as of the Closing Date as though
made at that time (except for  representations and warranties that speak as of a
particular date).

          (b)  PERFORMANCE BY THE COMPANY.  The Company shall have performed all
agreements and satisfied all conditions required to be performed or satisfied by
the Company at or prior to the Closing Date.

          (c) NASDAQ.  From the date hereof to the Closing Date,  trading in the
Company's Common Stock shall not have been suspended by the Commission or Nasdaq
and trading in securities  generally as reported by Nasdaq,  shall not have been


                                       18
<PAGE>

suspended or limited, and the Common Stock shall not have been delisted from any
exchange or market where they are currently listed.

          (d) NO INJUNCTION.  No statute,  rule,  regulation,  executive  order,
decree,  ruling or injunction shall have been enacted,  entered,  promulgated or
endorsed by any court or governmental  authority or competent jurisdiction which
prohibits  the  consummation  of any of the  transactions  contemplated  by this
Agreement.

          (e) OPINION OF COUNSEL.  At the Closing Date the Investors  shall have
received an opinion of counsel to the Company in substantially the form attached
hereto as EXHIBIT C and such other opinions,  certificates  and documents as the
Investors or their counsel shall reasonably require incident to the Closing.

          (f) MINIMUM  SUBSCRIPTION.  An  aggregate of  $8,000,200  of shares of
Common  Stock  shall  have been  purchased  by the  Investors  pursuant  to this
Agreement.

          (g) SECRETARY'S  CERTIFICATE.  The Company shall have delivered to the
Investors a certificate  in form and substance  reasonably  satisfactory  to the
Investors,  executed by the  Secretary  of the Company on behalf of the Company,
certifying  as to the  satisfaction  of all closing  conditions,  incumbency  of
signing officers, charter, By-Laws, good standing and authorizing resolutions of
the Company.

                                   ARTICLE VI

                                LEGEND AND STOCK

          Each  certificate  representing the Common Stock, the Warrants and the
Warrant   Shares  shall  be  stamped  or  otherwise   imprinted  with  a  legend
substantially in the following form:

          THESE  SECURITIES HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF
1933,  AS AMENDED (THE  "SECURITIES  ACT"),  AND THEY MAY NOT BE OFFERED,  SOLD,
PLEDGED,  HYPOTHECATED,  ASSIGNED  OR  TRANSFERRED  EXCEPT  (I)  PURSUANT  TO  A
REGISTRATION  STATEMENT UNDER THE SECURITIES ACT WHICH HAS BECOME  EFFECTIVE AND
IS CURRENT  WITH  RESPECT TO THESE  SECURITIES  OR (II)  PURSUANT  TO A SPECIFIC
EXEMPTION FROM  REGISTRATION  UNDER THE  SECURITIES  ACT, BUT ONLY UPON A HOLDER
HEREOF FIRST HAVING  OBTAINED THE WRITTEN  OPINION OF COUNSEL OF THE ISSUER,  OR
OTHER COUNSEL REASONABLY ACCEPTABLE TO THE ISSUER, THAT THE PROPOSED DISPOSITION
IS CONSISTENT  WITH ALL  APPLICABLE  PROVISIONS OF THE SECURITIES ACT AS WELL AS
ANY APPLICABLE "BLUE SKY" OR SIMILAR SECURITIES LAW.


                                       19
<PAGE>

                                   ARTICLE VII

                                   TERMINATION

          Section 7.1  TERMINATION  BY MUTUAL  CONSENT.  This  Agreement  may be
terminated at any time prior to the Closing Date by the mutual  written  consent
of the Company and the Investors.

          Section 7.2 OTHER  TERMINATION.  This  Agreement  may be terminated by
action of the Board of  Directors  of the Company or by any of the  Investors at
any time if the  Closing  Date  shall  not have  been  consummated  by the fifth
business day following the date of this Agreement.

                                  ARTICLE VIII

                                  MISCELLANEOUS

          Section 8.1 STAMP TAXES;  AGENT FEES.  The Company shall pay all stamp
and other taxes and duties levied in connection  with the issuance of the Common
Stock and the  Warrants  pursuant  hereto and the  Warrant  Shares  issued  upon
exercise of the Warrants.

          Section 8.2 SPECIFIC ENFORCEMENT; CONSENT TO JURISDICTION.

          (a)  The  Company  and  the  Investors   acknowledge  and  agree  that
irreparable  damage would occur in the event that any of the  provisions of this
Agreement  were not performed in accordance  with their  specific  terms or were
otherwise breached.  It is accordingly agreed that the parties shall be entitled
to an injunction or injunctions to prevent or cure breaches of the provisions of
this Agreement and to enforce specifically the terms and provisions hereof, this
being in  addition  to any other  remedy to which any of them may be entitled by
law or equity.

          (b) The  Company  and each of the  Investors  (i)  hereby  irrevocably
submits to the exclusive  jurisdiction of the United States District Court,  the
New York State courts and other courts of the United States  sitting in New York
County,  New York for the purposes of any suit, action or proceeding arising out
of or  relating to this  Agreement  and (ii)  hereby  waives,  and agrees not to
assert  in any  such  suit,  action  or  proceeding,  any  claim  that it is not
personally  subject to the jurisdiction of such court,  that the suit, action or
proceeding  is brought in an  inconvenient  forum or that the venue of the suit,
action or proceeding is improper. The Company and each of the Investors consents
to process being served in any such suit, action or proceeding by mailing a copy
thereof  to such party at the  address  in effect  for  notices to it under this
Agreement  and agrees that such service  shall  constitute  good and  sufficient
service of process and notice thereof. Nothing in this paragraph shall affect or
limit any right to serve process in any other manner permitted by law.

          Section 8.3 ENTIRE AGREEMENT;  AMENDMENT. This Agreement together with
the  agreements  and  documents  executed in connection  herewith,  contains the
entire  understanding  of the parties with respect to the matters covered hereby


                                       20
<PAGE>

and,  except as  specifically  set forth  herein,  neither  the  Company nor any
Investor  makes any  representation,  warranty,  covenant  or  undertaking  with
respect to such matters. No provision of this Agreement may be waived or amended
other than by a written  instrument signed by the party against whom enforcement
of any such amendment or waiver is sought.

          Section  8.4  NOTICES.  Any  notices,   consents,   waivers  or  other
communications  required  or  permitted  to be  given  under  the  terms of this
Agreement must be in writing and will be deemed to have been delivered: (i) upon
receipt,  when delivered  personally;  (ii) upon receipt, when sent by facsimile
(provided   confirmation  of  transmission  is  mechanically  or  electronically
generated  and kept on file by the sending  party);  or (iii) one  business  day
after deposit with a nationally  recognized  overnight delivery service, in each
case  properly  addressed to the party to receive the same.  The  addresses  and
facsimile numbers for such communications shall be:

         to the Company:    SkyMall, Inc.
                            1520 East Pima Street
                            Phoenix, Arizona  85034
                            Telephone:  602-254-8620
                            Facsimile:  602-254-6544
                            Attn:   Robert M. Worsley
                            Chief Executive Officer

         with copies to:    Squire, Sanders & Dempsey L.L.P.
                            Two Renaissance Square
                            40 North Central Avenue, Suite 2700
                            Phoenix, Arizona  85004-4498
                            Telephone:  602-528-4134
                            Facsimile:  602-253-8129
                            Attn:   Gregory R. Hall, Esq.

         to the Investors:  To each Investor and its representative at the
                            addresses set forth on SCHEDULE I of this Agreement.

         with copies to:    Orrick, Herrington & Sutcliffe LLP
                            666 Fifth Avenue
                            New York, New York 10103
                            Telephone:  212-506-5000
                            Facsimile:  212-506-5151
                            Attn:  Rubi Finkelstein, Esq.

Any party  hereto may from time to time change its address for notices by giving
at least 5 days  written  notice of such  changed  address to the other  parties
hereto.  Written  confirmation  of receipt  (A) given by the  recipient  of such
notice,   consent,   waiver  or  other   communication,   (B)   mechanically  or
electronically  generated by the sender's facsimile machine containing the time,


                                       21
<PAGE>

date,  recipient  facsimile  number  and an  image  of the  first  page  of such
transmission  or (C)  provided by a  nationally  recognized  overnight  delivery
service shall be rebuttable  evidence of personal service,  receipt by facsimile
or receipt from a nationally recognized overnight delivery service in accordance
with clause (i), (ii) or (iii) above.

          Section 8.5  INDEMNITY.  Each party shall  indemnify  each other party
against any loss,  cost or damages  (including  reasonable  attorney's  fees but
excluding consequential damages) incurred as a result of such parties' breach of
any representation, warranty, covenant or agreement in this Agreement.

          Section  8.6  WAIVERS.  No  waiver by any  party of any  default  with
respect to any provision,  condition or  requirement of this Agreement  shall be
deemed  to be a  continuing  waiver  in the  future  or a  waiver  of any  other
provision,  condition or requirement  hereof, nor shall any delay or omission of
any party to exercise any right  hereunder in any manner  impair the exercise of
any such right accruing to it thereafter.

          Section 8.7 HEADINGS. The headings herein are for convenience only, do
not  constitute  a part of this  Agreement  and  shall not be deemed to limit or
affect any of the provisions hereof.

          Section 8.8  SUCCESSORS  AND  ASSIGNS.  Except as  otherwise  provided
herein,  this  Agreement  shall be binding  upon and inure to the benefit of the
parties and their successors and permitted assigns. The parties hereto may amend
this Agreement  without notice to or the consent of any third party. The Company
may not assign this Agreement or any rights or obligations hereunder without the
prior written  consent of all Investors  (which  consent may be withheld for any
reason in their sole  discretion),  except  that the  Company  may  assign  this
Agreement in connection with a merger,  consolidation,  business  combination or
the sale of all or substantially  all of its assets provided that the Company is
not released from any of its obligations  hereunder,  such successor in interest
or assignee  assumes all obligations of the Company  hereunder,  and appropriate
adjustment of the  provisions  contained in this  Agreement is made, in form and
substance satisfactory to the Investors, to place the Investors in substantially
the same position as they would have been but for such assignment.  Any Investor
may assign  this  Agreement  (in whole or in part) or any rights or  obligations
hereunder  without  the consent of the  Company in  connection  with any sale or
transfer of all or any portion of the Securities held by such Investor, provided
that no Investor may assign this Agreement prior to the Closing Date without the
Company's prior consent except to an affiliate or affiliates of such Investor.

          Section 8.9 NO THIRD PARTY  BENEFICIARIES.  This Agreement is intended
for the benefit of the parties hereto and their respective  permitted successors
and  assigns  and is not for the  benefit  of, nor may any  provision  hereof be
enforced by, any other person.

          Section 8.10 GOVERNING  LAW. This  Agreement  shall be governed by and
construed and enforced in accordance  with the internal laws of the State of New
York without regard to such state's principles of conflict of laws.


                                       22
<PAGE>

          Section 8.11  SURVIVAL.  The  representations  and  warranties and the
agreements and covenants of the Company and each Investor contained herein shall
survive the Closing.

          Section 8.12 EXECUTION.  This Agreement may be executed in two or more
counterparts,  all of which shall be considered one and the same  agreement,  it
being understood that all parties need not sign the same counterpart.

          Section 8.13 PUBLICITY.  The Company agrees that it will not disclose,
and  will not  include  in any  public  announcement,  the name of any  Investor
without  its  consent,  unless and until such  disclosure  is required by law or
applicable regulation, and then only to the extent of such requirement.

          Section 8.14 SEVERABILITY.  The parties acknowledge and agree that the
Investors  are not  agents,  affiliates  or  partners  of each  other,  that all
representations, warranties, covenants and agreements of the Investors hereunder
are several and not joint,  that no Investor  shall have any  responsibility  or
liability for the representations,  warrants,  agreements,  acts or omissions of
any other Investor,  and that any rights granted to "Investors"  hereunder shall
be enforceable by each Investor hereunder.

          Section 8.15 LIKE TREATMENT OF HOLDERS. Neither the Company nor any of
its  affiliates  shall,  directly  or  indirectly,  pay or  cause to be paid any
consideration,  whether by way of interest,  fee,  payment for the redemption or
exchange of Securities, or otherwise, to any holder of Securities,  for or as an
inducement to, or in connection with the solicitation of, any consent, waiver or
amendment of any terms or provisions of the Securities or this Agreement, unless
such  consideration is required to be paid to all holders of Securities bound by
such consent,  waiver or amendment whether or not such holders so consent, waive
or agree to amend and whether or not such holders  tender their  Securities  for
redemption or exchange.  The Company shall not,  directly or indirectly,  redeem
any  Securities  unless such offer of redemption is made pro rata to all holders
of Securities on identical terms.



                                       23
<PAGE>

          IN WITNESS  WHEREOF,  the parties hereto have caused this Agreement to
be duly executed as of the date first above written.

                                     SKYMALL, INC.




                                     By: /s/ Robert M. Worsley
                                         ---------------------------------------
                                         Name:  Robert M. Worsley
                                         Title: President



                                     INVESTOR:




                                     By: /s/
                                         ---------------------------------------
                                         Name:
                                         Title:




Exact Name in Which Securities Should
be registered:  ________________________________

                                       24


                                                                 Exhibit 10.4(b)
                                 FORM OF WARRANT


THE SECURITIES  REPRESENTED BY THIS WARRANT HAVE NOT BEEN  REGISTERED  UNDER THE
SECURITIES ACT OF 1933, AS AMENDED,  OR APPLICABLE  STATE  SECURITIES  LAWS. THE
SECURITIES  HAVE BEEN ACQUIRED FOR  INVESTMENT  AND MAY NOT BE OFFERED FOR SALE,
SOLD,  TRANSFERRED  OR  ASSIGNED  IN THE  ABSENCE OF AN  EFFECTIVE  REGISTRATION
STATEMENT FOR THE SECURITIES  UNDER THE  SECURITIES ACT OF 1933, AS AMENDED,  OR
APPLICABLE  STATE SECURITIES LAWS, OR AN OPINION OF COUNSEL IN A FORM REASONABLY
SATISFACTORY  TO THE ISSUER THAT  REGISTRATION IS NOT REQUIRED UNDER SAID ACT OR
APPLICABLE  STATE SECURITIES LAWS OR UNLESS SOLD PURSUANT TO RULE 144 UNDER SAID
ACT.  NOTWITHSTANDING  THE FOREGOING,  THIS WARRANT MAY BE PLEDGED IN CONNECTION
WITH A BONA FIDE MARGIN ACCOUNT.

                                  SKYMALL, INC.

                        WARRANT TO PURCHASE COMMON STOCK

Warrant No.:               Number of Shares:
Date of Issuance:



SkyMall, Inc., a Nevada corporation (the "Company"),  hereby certifies that, for
good and valuable consideration, the receipt and sufficiency of which are hereby
acknowledged, Quintel Communications,  Inc., the registered holder hereof or its
permitted  assigns (a  "holder"),  is  entitled,  subject to the terms set forth
below, to purchase from the Company upon surrender of this Warrant,  at any time
or times on or after the date hereof,  but not after 11:59 P.M.  Eastern Time on
the Expiration Date (as defined herein)  ____________  fully paid  nonassessable
shares of Common Stock (as defined herein) of the Company (the "Warrant Shares")
at the purchase price per share provided in Section 2(a) below.

1.   DEFINITIONS.

     (a)  STOCK AND  WARRANT  PURCHASE  AGREEMENT.  This  Warrant  is one of the
Warrants  (the  "Warrants")  issued  pursuant to the Stock and Warrant  Purchase
Agreement dated as of November 2, 1999,  among the Company and the Investors (as
such term in defined therein) (the "Agreement").

     (b)  DEFINITIONS.  The  following  words and terms as used in this  Warrant
shall have the following meanings:

<PAGE>

          (i) "Business Day" means any day other than Saturday,  Sunday or other
day on which commercial banks in the City of New York are authorized or required
by law to remain closed.

          (ii) "Closing Bid Price" means,  for any security as of any date,  the
last  closing bid price for such  security on the  Principal  Market (as defined
below) as reported by  Bloomberg  Financial  Markets  ("Bloomberg"),  or, if the
Principal Market is not the principal trading market for such security, the last
closing  bid price of such  security  on the  principal  securities  exchange or
trading market where such security is listed or traded as reported by Bloomberg,
or if the foregoing do not apply, the last closing bid price of such security in
the  over-the-counter  market on the electronic bulletin board for such security
as reported  by  Bloomberg,  or, if no closing  bid price is  reported  for such
security  by  Bloomberg,  the last  closing  trade  price for such  security  as
reported by  Bloomberg,  or, if no last closing trade price is reported for such
security by  Bloomberg,  the average of the bid prices of any market  makers for
such security as reported in the "pink sheets" by the National Quotation Bureau,
Inc. If the Closing Bid Price  cannot be  calculated  for such  security on such
date on any of the  foregoing  bases,  the Closing Bid Price of such security on
such date shall be the fair market value as mutually  determined  by the Company
and the holder of this  Warrant.  All such  determinations  to be  appropriately
adjusted for any stock dividend, stock split or other similar transaction during
such period.

          (iii) "Closing Sale Price" means, for any security as of any date, the
last closing trade price for such  security on the Principal  Market (as defined
below)  as  reported  by  Bloomberg,  or,  if the  Principal  Market  is not the
principal  securities  exchange or trading  market for such  security,  the last
closing  trade price of such security on the  principal  securities  exchange or
trading market where such security is listed or traded as reported by Bloomberg,
or if the foregoing do not apply,  the last closing trade price of such security
in the  over-the-counter  market  on the  electronic  bulletin  board  for  such
security  as  reported  by  Bloomberg,  or, if no last  closing  trade  price is
reported  for such  security by  Bloomberg,  the last  closing ask price of such
security as reported by Bloomberg,  or, if no last closing ask price is reported
for such security by  Bloomberg,  the average of the lowest ask price and lowest
bid price of any  market  makers  for such  security  as  reported  in the "pink
sheets" by the National Quotation Bureau,  Inc. If the Closing Sale Price cannot
be calculated for such security on such date on any of the foregoing  bases, the
Closing Sale Price of such  security on such date shall be the fair market value
as mutually  determined  by the Company and the holder of this  Warrant.  If the
Company and the holder of this  Warrant are unable to agree upon the fair market
value of the Common  Stock,  then such  dispute  shall be  resolved  by the term
"Market  Price" being  substituted  for the term  "Closing Sale Price." All such


                                       2
<PAGE>

determinations to be appropriately adjusted for any stock dividend,  stock split
or other similar transaction during such period.

          (iv) "Common  Stock" means (i) the Company's  common stock,  par value
$.001 per share,  and (ii) any capital  stock into which such Common Stock shall
have been changed or any capital stock resulting from a reclassification of such
Common Stock.

          (v)  "Expiration  Date" means the date five (5) years from the date of
this Warrant or, if such date falls on a Saturday,  Sunday or other day on which
banks are  required  or  authorized  to be closed in the City of New York or the
State of New  York or on which  trading  does  not take  place on the  principal
exchange or  automated  quotation  system on which the Common Stock is traded (a
"Holiday"), the next date that is not a Holiday.

          (vi) "Issuance Date" means, with respect to each Warrant,  the date of
issuance of the applicable Warrant.

          (vii) "Market Price" means,  with respect to any security for any date
of determination,  that price which shall be computed as the arithmetic  average
of the Closing Bid Prices for such security on each of the five (5)  consecutive
trading  days  immediately  preceding  such  date  of  determination  (all  such
determinations to be appropriately adjusted for any stock dividend,  stock split
or similar transaction during the pricing period).

          (viii) "Person" means an individual,  a limited liability  company,  a
partnership,  a  joint  venture,  a  corporation,  a  trust,  an  unincorporated
organization and a government or any department or agency thereof.

          (ix) "Principal Market" means the Nasdaq National Market.

          (x) "Securities Act" means the Securities Act of 1933, as amended.

          (xi) "Warrant" means this Warrant and all warrants issued in exchange,
transfer or replacement thereof.

          (xii) "Warrant Exercise Price" shall be equal to $8.00 per share.

          (xiv) OTHER  DEFINITIONAL  PROVISIONS.  Except as otherwise  specified
herein,  all references herein (A) to the Company shall be deemed to include the
Company's  successors  and (B) to any  applicable  law  defined or  referred  to
herein,  shall be deemed  references to such applicable law as the same may have


                                       3
<PAGE>

been or may be  amended  or  supplemented  from time to time.  When used in this
Warrant,  the words "herein,"  "hereof," and  "hereunder,"  and words of similar
import,  shall refer to this Warrant as a whole and not to any provision of this
Warrant,  and the words  "Section,"  "Schedule,"  and  "Exhibit"  shall refer to
Sections  of, and  Schedules  and Exhibits  to, this  Warrant  unless  otherwise
specified.  Whenever the context so  requires,  the neuter  gender  includes the
masculine or feminine,  and the singular  number  includes the plural,  and vice
versa.

2.   EXERCISE OF WARRANT.

     (a)  Subject  to the terms  and  conditions  hereof,  this  Warrant  may be
exercised by the holder hereof then  registered on the books of the Company,  in
whole or in part,  at any time on any  Business  Day on or after the  opening of
business  on the  date  hereof  and  prior  to 11:59  P.M.  Eastern  Time on the
Expiration  Date  by (i)  delivery  of a  written  notice,  in the  form  of the
subscription  notice  attached as EXHIBIT A hereto (the "Exercise  Notice"),  of
such holder's election to exercise this Warrant,  which notice shall specify the
number of Warrant Shares to be purchased;  (ii) (A) payment to the Company of an
amount equal to the Warrant  Exercise Price  multiplied by the number of Warrant
Shares as to which this  Warrant is being  exercised  (the  "Aggregate  Exercise
Price")  in cash,  certified  or bank  funds  or wire  transfer  of  immediately
available  funds  or (B)  notifying  the  Company  that  this  Warrant  is being
exercised  pursuant to a Cashless  Exercise  (as defined in Section  2(e));  and
(iii)  the   surrender  of  this  Warrant  (or  a  Lost  Warrant   Affidavit  in
substantially  the form annexed hereto as Exhibit C with respect to this Warrant
in the case of its loss, theft or destruction) to a common carrier for overnight
delivery to the Company;  provided, that if such Warrant Shares are to be issued
in any name  other  than that of the  registered  holder of this  Warrant,  such
issuance  shall be deemed a transfer  and the  provisions  of Section 8 shall be
applicable.  In the event of any  exercise  of the  rights  represented  by this
Warrant in compliance  with this Section  2(a),  the Company shall on the second
Business Day following the date of receipt of the Exercise Notice, the Aggregate
Exercise  Price (or notice of a Cashless  Exercise)  and this Warrant (or a Lost
Warrant  Affidavit in  substantially  the form annexed  hereto as EXHIBIT C with
respect to this  Warrant  in the case of its loss,  theft or  destruction)  (the
"Exercise Delivery Documents"), credit such aggregate number of shares of Common
Stock to which the holder (or its  designee)  shall be entitled to the  holder's
(or its designee's) balance account with The Depository Trust Company; provided,
however,  if the holder who submitted  the Exercise  Notice  requested  physical
delivery of any or all of the Warrant  Shares,  then the  Company  shall,  on or
before the second  Business  Day  following  receipt  of the  Exercise  Delivery
Documents issue and surrender to a common carrier for overnight  delivery to the
address specified in the Exercise Notice, a certificate,  registered in the name
of the holder  (or its  designee),  for the number of shares of Common  Stock to
which the holder (or its  designee)  shall be  entitled.  Upon  delivery  of the
Exercise  Notice and Aggregate  Exercise Price referred to above or notification


                                       4
<PAGE>

to the Company of a Cashless Exercise referred to in Section 2(e), the holder of
this Warrant (or its  designee)  shall be deemed for all  corporate  purposes to
have  become the holder of record of the Warrant  Shares  with  respect to which
this Warrant has been  exercised,  irrespective  of the date of delivery of this
Warrant as required by clause (iii) above or the  certificates  evidencing  such
Warrant Shares.  In the case of a dispute as to the determination of the Warrant
Exercise Price or the Market Price of a security or the  arithmetic  calculation
of the Warrant  Shares,  the Company shall  promptly issue to the holder (or its
designee)  the number of shares of Common  Stock that is not  disputed and shall
submit the disputed  determinations or arithmetic calculations to the holder via
facsimile within one Business Day of receipt of the holder's Exercise Notice. If
the holder and the  Company  are unable to agree upon the  determination  of the
Warrant  Exercise  Price or the Market Price or  arithmetic  calculation  of the
Warrant  Shares  within one day of such  disputed  determination  or  arithmetic
calculation  being submitted to the holder,  then the Company shall  immediately
submit via  facsimile  (i) the disputed  determination  of the Warrant  Exercise
Price or the Market Price to an independent,  reputable  investment banking firm
of nationally  recognized standing,  mutually acceptable to both the Company and
the holder or (ii) the disputed arithmetic  calculation of the Warrant Shares to
an independent,  outside accountant, mutually acceptable to both the Company and
the  holder.  The  Company  shall  cause  the  investment  banking  firm  or the
accountant,  as the case may be, to perform the  determinations  or calculations
and notify the Company  and the holder of the results no later than  forty-eight
(48)  hours  from  the  time  it  receives   the  disputed   determinations   or
calculations.  Such investment  banking firm's or accountant's  determination or
calculation,  as the case may be,  shall be deemed  conclusive  absent  manifest
error.

     (b) Unless the rights  represented  by this  Warrant  shall have expired or
shall have been fully  exercised,  the Company shall, as soon as practicable and
in no event later than two (2)  Business  Days after  delivery  of the  Exercise
Delivery Documents and at its own expense,  issue a new Warrant identical in all
respects to this Warrant  exercised except it shall represent rights to purchase
the number of Warrant  Shares  purchasable  immediately  prior to such  exercise
under this Warrant exercised,  less the number of Warrant Shares with respect to
which such Warrant is exercised.

     (c) No fractional shares of Common Stock are to be issued upon the exercise
of this  Warrant,  but rather the number of shares of Common  Stock  issued upon
exercise of this Warrant shall be rounded up to the nearest whole number.

     (d) If the  Company  shall fail for any reason or for no reason to issue to
the holder  within two (2)  Business  Days of receipt of the  Exercise  Delivery
Documents,  a certificate  for the number of shares of Common Stock to which the
holder (or its  designee) is entitled or to credit the holder's (or  designee's)
balance  account with The Depository  Trust Company for such number of shares of
Common Stock to which the holder (or its designee) is entitled upon the holder's


                                       5
<PAGE>

exercise  of this  Warrant or a new  Warrant  for the number of shares of Common
Stock to which such holder is  entitled  pursuant to Section  2(b)  hereof,  the
Company  shall,  in addition  to any other  remedies  under this  Warrant or the
Agreement or otherwise  available to such holder,  including any indemnification
under the  Agreement,  pay as additional  damages in cash to such holder on each
day the issuance of such Common Stock  certificate  or new Warrant,  as the case
may be, is not timely  effected,  an amount  equal to 0.5% of the product of (A)
the sum of the number of shares of Common Stock not issued to the holder (or its
designee)  on a timely  basis  and to which  the  holder  (or its  designee)  is
entitled and/or, the number of shares represented by the portion of this Warrant
which is not being  converted,  as the case may be,  and (B) the  average of the
Closing Sale Price of the Common Stock for the five (5) consecutive trading days
immediately preceding the last possible date which the Company could have issued
such  Common  Stock  or  Warrant,  as the  case may be,  to the  holder  without
violating this Section 2.

     (e) If, despite the Company's obligations under the Agreement,  the Warrant
Shares to be issued are not  registered  and available for resale  pursuant to a
registration  statement in accordance with the Agreement,  then  notwithstanding
anything  contained  herein to the contrary,  the holder of this Warrant may, at
its election exercised in its sole discretion, exercise this Warrant in whole or
in part and, in lieu of making the cash  payment  otherwise  contemplated  to be
made to the  Company  upon such  exercise in payment of the  Aggregate  Exercise
Price, elect instead to receive upon such exercise the "Net Number" of shares of
Common  Stock  determined  according  to  the  following  formula  (a  "Cashless
Exercise"):

                  Net Number = (A X B) - (A X C)
                               -----------------
                                       B

                  For purposes of the foregoing formula:

                       A = the total  number of shares with respect to which
                       this Warrant is then being exercised.

                       B = the Market Price as of the date of the Exercise
                       Notice.

                       C = the Warrant Exercise Price then in effect for the
                       applicable   Warrant  Shares  at  the  time  of  such
                       exercise.


                                       6
<PAGE>

3. (a) ADJUSTMENT FOR DIVIDENDS IN OTHER STOCK AND PROPERTY;  RECLASSIFICATIONS.
In case at any time or from time to time the holders of the Common Stock (or any
shares of stock or other  securities at the time receivable upon the exercise of
this Warrant) shall have received, or, on or after the record date fixed for the
determination of eligible  shareholders,  shall have become entitled to receive,
without payment therefor,

          (1) other or additional  stock or other  securities or property (other
     than cash) by way of dividend,

          (2) any cash or other property paid or payable out of any source other
     than retained  earnings  (determined in accordance with generally  accepted
     accounting principles), or

          (3)  other  or  additional  stock  or  other  securities  or  property
     (including  cash)  by  way  of  stock-split,  spin-off,   reclassification,
     combination of shares or similar corporate rearrangement,

(other  than (x) shares of Common  Stock or any other stock or  securities  into
which such  Common  Stock shall have been  exchanged,  or (y) any other stock or
securities  convertible into or exchangeable for such Common Stock or such other
stock or  securities),  then and in each such case a holder,  upon the  exercise
hereof as  provided  in Section 2, shall be  entitled  to receive  the amount of
stock and other securities and property (including cash in the cases referred to
in clauses (2) and (3) above)  which such holder  would hold on the date of such
exercise  if on the  Issuance  Date such holder had been the holder of record of
the number of shares of Common Stock called for on the face of this Warrant, and
had  thereafter,  during the period from the Issuance  Date to and including the
date of such exercise, retained such shares and/or all other or additional stock
and other  securities and property  (including  cash in the cases referred to in
clause (2) and (3) above)  receivable  by it as  aforesaid  during such  period,
giving effect to all adjustments  called for during such period by Sections 3(a)
and 3(b).

         (b) ADJUSTMENT FOR REORGANIZATION, CONSOLIDATION AND MERGER. In case of
any  reorganization  of the Company (or any other corporation the stock or other
securities of which are at the time  receivable on the exercise of this Warrant)
or  reclassification  of its securities  after the Issuance Date, or the Company
(or any such other  corporation)  shall  consolidate  with or merge into another
corporation or entity or convey or exchange all or substantially  all its assets
to another  corporation or entity, then and in each such case the holder of this
Warrant, upon the exercise hereof as provided in Section 2 at any time after the
consummation of such reorganization,  reclassification,  consolidation,  merger,
conveyance  or exchange,  shall be entitled to receive,  in lieu of the stock or


                                       7
<PAGE>

other securities and property receivable upon the exercise of this Warrant prior
to such  consummation,  the stock or other  securities or property to which such
holder  would  have been  entitled  upon such  consummation  if such  holder had
exercised  this  Warrant  immediately  prior  thereto,  all  subject  to further
adjustment  as provided in Sections  3(a),  (b), (c) and (d); in each such case,
the terms of this Warrant  shall be  applicable  to the shares of stock or other
securities or property  receivable  upon the exercise of this Warrant after such
consummation.

     (c) ADJUSTMENT FOR CERTAIN DIVIDENDS AND  DISTRIBUTIONS.  If the Company at
any  time  or  from  time  to  time  makes,  or  fixes  a  record  date  for the
determination  of  holders  of  Common  Stock  (or any  shares of stock or other
securities at the time receivable upon the exercise of this Warrant) entitled to
receive,  a dividend or other  distribution  payable in additional shares of (x)
Common Stock or any other stock or securities into which such Common Stock shall
have been exchanged,  or (y) any other stock or securities  convertible  into or
exchangeable  for such Common Stock or such other stock or securities,  then and
in each such event

          (1) the Warrant Exercise Price then in effect shall be decreased as of
the time of the issuance of such additional  shares or, in the event such record
date is fixed,  as of the close of business on such record date, by  multiplying
the Warrant  Exercise  Price then in effect by a fraction  (A) the  numerator of
which is the total  number of shares of  Common  Stock  issued  and  outstanding
immediately  prior to the time of such issuance or the close of business on such
record  date,  and (B) the  denominator  of which  shall be the total  number of
shares of Common Stock issued and outstanding  immediately  prior to the time of
such  issuance  or the close of business on such record date as the case may be,
plus the number of shares of Common Stock  issuable in payment of such  dividend
or distribution;  PROVIDED,  HOWEVER, that if such record date is fixed and such
dividend is not fully paid or if such distribution is not fully made on the date
fixed therefor, the Warrant Exercise Price shall be recomputed accordingly as of
the close of business on such record date, and  thereafter the Warrant  Exercise
Price shall be adjusted  pursuant to this  Section 3(c) as of the time of actual
payment of such dividends or distributions; and

          (2) the number of shares of Common Stock  theretofore  receivable upon
the exercise of this Warrant shall be increased, as of the time of such issuance
or, in the event such record date is fixed,  as of the close of business on such
record  date,  in inverse  proportion  to the  decrease in the Warrant  Exercise
Price.

     (d) STOCK SPLIT AND REVERSE STOCK SPLIT. If the Company at any time or from
time to time  effects a stock split or  subdivision  of the  outstanding  Common
Stock, the Warrant Exercise Price then in effect  immediately  before that stock
split or subdivision shall be proportionately decreased and the number of shares
of Common Stock  theretofore  receivable upon the exercise of this Warrant shall


                                       8
<PAGE>

be  proportionately  increased.  If the Company at any time or from time to time
effects a reverse stock split or combines the outstanding shares of Common Stock
into a smaller  number of  shares,  the  Warrant  Exercise  Price then in effect
immediately   before  that  reverse   stock  split  or   combination   shall  be
proportionately  increased and the number of shares of Common Stock  theretofore
receivable upon the exercise of this Warrant shall be proportionately decreased.
Each adjustment  under this Section 3(d) shall become  effective at the close of
business  on the date the  stock  split,  subdivision,  reverse  stock  split or
combination becomes effective.

4.  REDEMPTION AT THE COMPANY'S  ELECTION.  The Company,  upon thirty (30) days'
prior  written  notice to the  holder,  may elect to redeem  all or part of this
Warrant at a price equal to $0.01 per Warrant  Share  issuable upon the exercise
hereof,  if, but only if: (i) the Closing Bid Price shall have  exceeded  $12.00
per share (as  equitably  adjusted  to  reflect  any  merger,  consolidation  or
reorganization  of the Company or any stock split,  subdivision,  reverse  stock
split  or  combination  effected  by the  Company)  on each of the  twenty  (20)
consecutive trading days ending not more than one Business Day prior to the date
on which the notice of  redemption  shall be delivered  to the holder,  (ii) the
registration  statement required to be filed under Section 4.1 of the Agreement,
dated as of the date  hereof,  by and among the  Company  and the other  parties
signatory thereto, shall be effective and permit the sale of all Warrant Shares,
and (iii) the Common  Stock shall be listed and  trading on the Nasdaq  National
Market,  AMEX or the  NYSE.  Any  such  redemption  shall  be  effective  on the
thirtieth day following the delivery of such notice, PROVIDED, HOWEVER, that the
holder  may  elect at any time  prior to the  effective  date of  redemption  to
exercise all or any portion of this Warrant in accordance with the terms hereof;
and PROVIDED  FURTHER,  that the Company's right to redeem this Warrant shall be
suspended if, after the notice has been delivered, the Warrant Shares may not be
sold pursuant to an effective  registration  statement for any reason whatsoever
or the Common Stock shall cease to be listed and trading on the Nasdaq  National
Market,  AMEX or the NYSE. The notice period shall then be extended for a period
of time equal to the number of days during the notice  period  during  which the
registration  statement shall not have permitted the sale of such Warrant Shares
or the Common Stock shall not have been so listed and  trading,  as the case may
be; provided,  however, that the notice period shall not begin to run until such
time as the  holder  receives  notice  from the  Company  that the  registration
statement  permits the sale of the Warrant  Shares and/or the Common Stock shall
have been so listed and trading,  as the case may be. The redemption price shall
be payable in full, in cash, on the effective date of any redemption pursuant to
this paragraph  (4). A redemption  notice  delivered by the Company  pursuant to
this paragraph (4) shall be  irrevocable.  Notwithstanding  the  foregoing,  the
Company's right to redeem all or part of this Warrant may not be exercised if on
the date on which the Company  delivers notice of such exercise the Market Price
shall be less than  $12.00  per share (as  equitably  adjusted  to  reflect  any
merger,  consolidation  or  reorganization  of the  Company or any stock  split,
subdivision, reverse stock split or combination effected by the Company).


                                       9
<PAGE>

5.   COVENANTS AS TO COMMON STOCK.  The Company  hereby  covenants and agrees as
follows:

     (a) This  Warrant  is,  and any  Warrants  issued  in  substitution  for or
replacement  of this Warrant will upon issuance be, duly  authorized and validly
issued.

     (b) All Warrant  Shares which may be issued upon the exercise of the rights
represented by this Warrant will, upon issuance,  be validly issued,  fully paid
and nonassessable and free from all taxes, liens and charges with respect to the
issuance thereof.

     (c) During the period within which the rights  represented  by this Warrant
may be exercised,  the Company will at all times have authorized and reserved at
least 100% of the  number of shares of Common  Stock  needed to provide  for the
exercise of the rights  then  represented  by this  Warrant and the par value of
said  shares will at all times be less than or equal to the  applicable  Warrant
Exercise Price.

     (d) The  Company  shall  secure the  listing of the shares of Common  Stock
issuable upon exercise of this Warrant upon each national securities exchange or
automated  quotation  system, if any, upon which shares of Common Stock are then
listed within the time required by such exchange or quotation system's rules and
regulations  and shall  maintain,  so long as any other  shares of Common  Stock
shall be so listed, such listing of all shares of Common Stock from time to time
issuable  upon the exercise of this  Warrant;  and the Company  shall so list on
each national  securities exchange or automated quotation system within the time
required by such exchange or quotation  system's rules and  regulations,  as the
case may be, and shall  maintain  such  listing of, any other  shares of capital
stock of the Company  issuable  upon the exercise of this Warrant if and so long
as any  shares of the same  class  shall be listed on such  national  securities
exchange or automated quotation system.

     (e) The Company will not, by amendment of its Certificate of  Incorporation
or  through  any  reorganization,  transfer  of assets,  consolidation,  merger,
dissolution,  issue or sale of securities,  or any other voluntary action, avoid
or seek to  avoid  the  observance  or  performance  of any of the  terms  to be
observed  or  performed  by it  hereunder,  but will at all times in good  faith
assist in the  carrying  out of all the  provisions  of this  Warrant and in the
taking of all such action as may  reasonably  be requested by the holder of this
Warrant in order to protect the exercise privilege of the holder of this Warrant
against dilution or other  impairment,  consistent with the tenor and purpose of
this Warrant.  Without limiting the generality of the foregoing, the Company (i)
will not increase the par value of any shares of Common  Stock  receivable  upon
the exercise of this Warrant  above the Warrant  Exercise  Price then in effect,
and (ii) will take all such actions as may be necessary or  appropriate in order
that the Company may  validly  and  legally  issue fully paid and  nonassessable
shares of Common Stock upon the exercise of this Warrant.



                                       10
<PAGE>

     (f) This Warrant will be binding upon any entity  succeeding to the Company
by merger,  consolidation  or  acquisition  of all or  substantially  all of the
Company's   assets  and  any  such   successive   mergers,   consolidations   or
acquisitions.

6.  TAXES.  The Company  shall pay any and all taxes  which may be payable  with
respect to the  issuance and  delivery of Warrant  Shares upon  exercise of this
Warrant;  provided,  however,  that the Company shall not be required to pay any
tax that may be  payable in respect  of any  transfer  involved  in the issue or
delivery of Common  Stock or other  securities  or property in a name other than
that of the  registered  holders of this Warrant to be converted and such holder
shall pay such amount, if any, to cover any applicable transfer or similar tax.

7.  WARRANT HOLDER NOT DEEMED A  STOCKHOLDER.  Except as otherwise  specifically
provided  herein,  no holder of this Warrant,  solely by virtue of such holding,
shall be entitled to vote or receive dividends or be deemed the holder of shares
of the Company for any purpose,  nor shall anything contained in this Warrant be
construed  to confer  upon the holder  hereof,  as such,  any of the rights of a
stockholder of the Company or any right to vote, give or withhold consent to any
corporate action (whether a reorganization,  issue of stock, reclassification of
stock,  consolidation,  merger,  conveyance  or  otherwise),  receive  notice of
meetings,  receive dividends or subscription rights, or otherwise,  prior to the
issuance to the holder of this Warrant of the Warrant  Shares which he or she is
then  entitled to receive  upon the due exercise of this  Warrant.  In addition,
nothing contained in this Warrant shall be construed as imposing any liabilities
on such holder to purchase  any  securities  (upon  exercise of this  Warrant or
otherwise)  or as a stockholder  of the Company,  whether such  liabilities  are
asserted by the Company or by  creditors of the  Company.  Notwithstanding  this
Section 6, the Company  will  provide the holder of this  Warrant with copies of
the same notices and other  information given to the stockholders of the Company
generally, contemporaneously with the giving thereof to the stockholders.

8.  REPRESENTATIONS  OF HOLDER.  The holder of this Warrant,  by the  acceptance
hereof,  represents that it is acquiring this Warrant and the Warrant Shares for
its own account for investment  only and not with a view towards,  or for resale
in  connection  with,  the public sale or  distribution  of this  Warrant or the
Warrant  Shares,  except  pursuant to sales  registered  or  exempted  under the
Securities Act; provided,  however,  that by making the representations  herein,
the holder does not agree to hold this Warrant or any of the Warrant  Shares for
any minimum or other  specific  term and  reserves  the right to dispose of this
Warrant and the Warrant  Shares at any time in accordance  with or pursuant to a
registration  statement or an exemption  under the Securities Act. The holder of
this Warrant further  represents,  by acceptance hereof,  that, as of this date,
such  holder  is an  "accredited  investor"  as  such  term is  defined  in Rule
501(a)(1) of Regulation D promulgated by the Securities and Exchange  Commission
under the Securities Act (an "Accredited Investor").



                                       11
<PAGE>

9.  OWNERSHIP AND TRANSFER.

     (a) The Company shall maintain at its principal  executive offices (or such
other  office or  agency of the  Company  as it may  designate  by notice to the
holder hereof),  a register for this Warrant,  in which the Company shall record
the name and address of the person in whose name this  Warrant has been  issued,
as well as the name and  address of each  transferee.  The Company may treat the
person in whose name any Warrant is  registered on the register as the owner and
holder  thereof for all purposes,  but in all events  recognizing  any transfers
made in accordance with the terms of this Warrant.

     (b) This Warrant and the rights  granted  hereunder  shall be assignable by
the holder hereof without the consent of the Company.

     (c) The  Company is  obligated  to register  the Warrant  Shares for resale
under the  Securities  Act  pursuant  to the  Agreement  and any  holder of this
Warrant (and the assignees  thereof) is entitled to the  registration  rights in
respect of the Warrant Shares as set forth in the Agreement.

10.  LOST,  STOLEN,  MUTILATED OR  DESTROYED  WARRANT.  If this Warrant is lost,
stolen,  mutilated or destroyed,  the Company  shall,  on receipt of an executed
Lost Warrant  Affidavit in  substantially  the form annexed  hereto as EXHIBIT C
(or, in the case of a mutilated  Warrant,  the Warrant),  issue a new Warrant of
like  denomination  and tenor as this  Warrant  so lost,  stolen,  mutilated  or
destroyed.

11.  NOTICE. Any notices, consents,  waivers or other communications required or
permitted  to be given  under the terms of this  Warrant  must be in writing and
will be  deemed  to have  been  delivered:  (i)  upon  receipt,  when  delivered
personally;  (ii) upon receipt, when sent by facsimile (provided confirmation of
transmission is mechanically or electronically generated and kept on file by the
sending  party);  or (iii) one  Business  Day after  deposit  with a  nationally
recognized  overnight  delivery service,  in each case properly addressed to the
party to  receive  the  same.  The  addresses  and  facsimile  numbers  for such
communications shall be:

          If to the Company:

          SkyMall, Inc.
          1520 East Pima Street
          Phoenix, Arizona 85034
          Telephone: 602-254-8620
          Facsimile: 602-254-6544
          Attention: Robert M. Worsley, President and Chief Executive Officer


                                       12
<PAGE>
          With copy to:

          Squire, Sanders & Dempsey L.L.P.
          Two Renaissance Square
          40 North Central Avenue, Suite 2700
          Phoenix, Arizona 85004
          Facsimile: 602-253-8129
          Attention: Gregory R. Hall, Esq.

If to a holder of this Warrant,  to it at the address and  facsimile  number set
forth on the  Schedule  of  Investors  to the  Agreement,  with  copies  to such
holder's  representatives as set forth on such Schedule of Investors, or at such
other  address and  facsimile as shall be delivered to the Company by the holder
at any time.  Each party shall  provide five days' prior  written  notice to the
other party of any change in address or facsimile number.  Written  confirmation
of receipt (A) given by the recipient of such notice,  consent,  waiver or other
communication,  (B)  mechanically  or  electronically  generated by the sender's
facsimile machine containing the time, date,  recipient  facsimile number and an
image of the first page of such  transmission  or (C)  provided by a  nationally
recognized  overnight delivery service shall be rebuttable  evidence of personal
service,  receipt by facsimile or receipt from a nationally recognized overnight
delivery   service  in  accordance   with  clause  (i),  (ii)  or  (iii)  above,
respectively.

12. DATE.  The date of this Warrant is November 2, 1999.  This  Warrant,  in all
events, shall be wholly void and of no effect after the close of business on the
Expiration Date, except that  notwithstanding  any other provisions  hereof, the
provisions of Section 8 shall  continue in full force and effect after such date
as to any Warrant  Shares or other  securities  issued upon the exercise of this
Warrant.

13. AMENDMENT AND WAIVER. Except as otherwise provided herein, the provisions of
the Warrants issued pursuant to the Agreement may be amended and the Company may
take any action herein prohibited, or omit to perform any act herein required to
be performed by it, only if the Company has obtained the written  consent of the
holders of Warrants  representing 66.7% of the shares of Common Stock obtainable
upon exercise of the Warrants then outstanding; provided that no such action may
increase  the Warrant  Exercise  Price of the  Warrants,  decrease the number of
shares or class of stock obtainable upon exercise of any Warrants,  or otherwise
materially adversely effect the rights of the holder of this Warrant without the
written consent of such holder.

14. DESCRIPTIVE HEADINGS; GOVERNING LAW; JURISDICTION.  The descriptive headings
of the  several  Sections  and  paragraphs  of this  Warrant  are  inserted  for
convenience  only and do not  constitute a part of this  Warrant.  The corporate
laws of the State of New York shall  govern all issues  concerning  the relative


                                       13
<PAGE>

rights of the Company and its stockholders.  All other questions  concerning the
construction,  validity, enforcement and interpretation of this Warrant shall be
governed by the internal laws of the State of New York, without giving effect to
any choice of law or conflict of law  provision or rule (whether of the State of
New York, or any other  jurisdictions)  that would cause the  application of the
laws of any jurisdictions  other than the State of New York. Each of the parties
hereto irrevocably consents and submits to the nonexclusive  jurisdiction of the
Supreme Court of the State of New York and the United States  District Court for
the Southern District of New York in connection with any proceeding  arising out
of or relating to this  Warrant,  waives any objection to venue in the County of
New York,  State of New York, or such  District,  and agrees that service of any
summons,  complaint,  notice of other process relating to such proceeding may be
effected in the manner provided by Section 10 hereof.



                            [Signature Page Follows]




                                       14
<PAGE>

                                           SKYMALL, INC.



                                           By:__________________________________

                                           Name:________________________________

                                           Title: ______________________________


                                       15
<PAGE>

                              EXHIBIT A TO WARRANT
                                SUBSCRIPTION FORM
        TO BE EXECUTED BY THE REGISTERED HOLDER TO EXERCISE THIS WARRANT
                                  SKYMALL, INC.

         The  undersigned   holder  hereby   exercises  the  right  to  purchase
_________________  of the shares of Common Stock ("Warrant  Shares") of SkyMall,
Inc., a Nevada  corporation (the  "Company"),  evidenced by the attached Warrant
(the "Warrant").  Capitalized  terms used herein and not otherwise defined shall
have the respective meanings set forth in the Warrant.

         1. Form of Warrant  Exercise Price.  The Holder intends that payment of
the Warrant Exercise Price shall be made as:

            ____________      a "CASH EXERCISE" with respect to ________________
                              Warrant Shares; and/or

            ____________      a "CASHLESS  EXERCISE" with respect to  __________
                              Warrant Shares (to the extent permitted by the
                              terms of the Warrant).

         2. Payment of Warrant  Exercise Price. In the event that the holder has
elected a Cash Exercise with respect to some or all of the Warrant  Shares to be
issued pursuant hereto, the holder shall pay the sum of  $___________________ to
the Company in accordance with the terms of the Warrant.

         3. Delivery of Warrant Shares.  The Company shall deliver to the holder
__________ Warrant Shares in accordance with the terms of the Warrant.


Date: _______________ __, ______


________________________________
   Name of Registered Holder

By:  ___________________________
     Name:
     Title:

                                       A-1
<PAGE>

                              EXHIBIT B TO WARRANT

                              FORM OF WARRANT POWER


FOR  VALUE  RECEIVED,  the  undersigned  does  hereby  assign  and  transfer  to
________________,  Federal Identification No. __________,  a warrant to purchase
____________ shares of the capital stock of SkyMall, Inc., a Nevada corporation,
represented  by  warrant  certificate  no.  _____,  standing  in the name of the
undersigned  on the  books of said  corporation.  The  undersigned  does  hereby
irrevocably  constitute  and appoint  ______________,  attorney to transfer  the
warrants of said corporation, with full power of substitution in the premises.


Dated:  _________________, ____


                                          ______________________________________


                                          By:      _____________________________

                                          Its:     _____________________________



                                       B-1
<PAGE>


                              EXHIBIT C TO WARRANT

                            FORM OF AFFIDAVIT OF LOSS


STATE OF                   )
                           ) ss:
COUNTY OF                  )

          The undersigned  (hereinafter  "Deponent"),  being duly sworn, deposes
and says that:

          1.  Deponent is an adult whose mailing address is:

- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

          2.  Deponent  is the  recipient  of a  Warrant  (the  "Warrant")  from
SkyMall, Inc. (the "Company"), dated ___________________________________ for the
purchase  of  ___________________________________  shares of Common  Stock,  par
value   $.001  per   share,   of  the   Company,   at  an   exercise   price  of
$_________________________ per share.

          3.  The Warrant has been lost, stolen,  destroyed or misplaced,  under
the following circumstances:








          4.  The  Warrant  was not  endorsed.

          5.  Deponent has made a diligent search for the Warrant,  and has been
unable to find or recover same, and Deponent was the unconditional  owner of the
Warrant  at the  time  of  loss,  and is  entitled  to the  full  and  exclusive
possession thereof;  that neither the Warrant nor the rights of Deponent therein
have, in whole or in part, been assigned, transferred,  hypothecated, pledged or
otherwise  disposed of, in any manner  whatsoever,  and that no person,  firm or
corporation  other than the  Deponent  has any right,  title,  claim,  equity or
interest in, to, or respecting the Warrant.


                                       C-1
<PAGE>

          6. Deponent  makes this  Affidavit  for the purpose of requesting  and
inducing the Company and its agents to issue a new warrant in  substitution  for
the Warrant.

          7. If the Warrant should ever come into the hands, custody or power of
the Deponent or the Deponent's representatives,  agents or assigns, the Deponent
will immediately and without consideration surrender the Warrant to the Company,
its  representatives,  agents or assigns,  its transfer  agents or  subscription
agents for cancellation.

          8. The Deponent hereby indemnifies and holds harmless the Company from
any claim or demand  for  payment  or  reimbursement  of any  party  arising  in
connection with the subject matter of this Affidavit.

Signed, sealed and dated:  _________________________





                                        ________________________________________
                                        Deponent





Sworn to and subscribed before me this
____ day of _____________, _________





______________________________________
Notary Public


                                      C-2

<TABLE> <S> <C>

<ARTICLE>       5
<LEGEND>
THIS  SCHEDULE  CONTAINS  SUMMARY  FINANCIAL   INFORMATION  EXTRACTED  FROM  THE
UNAUDITED  CONDENSED  CONSOLIDATED  BALANCE  SHEET AT SEPTEMBER 30, 1999 AND THE
UNAUDITED CONDENSED  CONSOLIDATED  STATEMENT OF INCOME FOR THE NINE MONTHS ENDED
SEPTEMBER  30,  1999 AND IS  QUALIFIED  IN ITS  ENTIRETY  BY  REFERENCE  TO SUCH
FINANCIAL STATEMENTS INCLUDED IN THIS FORM 10-Q.
</LEGEND>
<MULTIPLIER>    1,000

<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                                        DEC-31-1999
<PERIOD-START>                                           JAN-01-1999
<PERIOD-END>                                             SEP-30-1999
<CASH>                                                           945
<SECURITIES>                                                       0
<RECEIVABLES>                                                  7,330
<ALLOWANCES>                                                  (1,481)
<INVENTORY>                                                      879
<CURRENT-ASSETS>                                              11,877
<PP&E>                                                        16,001
<DEPRECIATION>                                                (4,605)
<TOTAL-ASSETS>                                                33,577
<CURRENT-LIABILITIES>                                         26,669
<BONDS>                                                            0
                                              0
                                                        0
<COMMON>                                                           9
<OTHER-SE>                                                     5,132
<TOTAL-LIABILITY-AND-EQUITY>                                  33,577
<SALES>                                                       35,286
<TOTAL-REVENUES>                                              44,110
<CGS>                                                         23,111
<TOTAL-COSTS>                                                 39,059
<OTHER-EXPENSES>                                                   0
<LOSS-PROVISION>                                               2,500
<INTEREST-EXPENSE>                                               150
<INCOME-PRETAX>                                              (17,911)
<INCOME-TAX>                                                  (6,957)
<INCOME-CONTINUING>                                          (10,954)
<DISCONTINUED>                                                     0
<EXTRAORDINARY>                                                    0
<CHANGES>                                                          0
<NET-INCOME>                                                 (10,954)
<EPS-BASIC>                                                  (1.22)
<EPS-DILUTED>                                                  (1.22)


</TABLE>


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