SKYMALL INC
4, 2000-07-10
CATALOG & MAIL-ORDER HOUSES
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FORM 4
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                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                  STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

[ ] Check this box if no longer subject to Section 16. Form 4 or Form 5
    obligations may continue. See Instruction 1(b).

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section
17(a) of the Public Utility Holding Company Act of 1935 or Section 30(f) of the
                         Investment Company Act of 1940

================================================================================
1.  Name and Address of Reporting Person*

     Aguilera       Christine      A.
--------------------------------------------------------------------------------
    (Last)         (First)       (Middle)

     1520 E. Pima Street
--------------------------------------------------------------------------------
    (Street)

     Phoenix        AZ             85034
--------------------------------------------------------------------------------
    (City         (State)         (Zip)
================================================================================
2.  Issuer Name and Ticker or Trading Symbol

    SkyMall, Inc.; SKYM
================================================================================
3.  I.R.S. Identification
    Number of Reporting
    Person, if an entity
    (Voluntary)

================================================================================
4.  Statement for Month/Year

    June 2000
================================================================================
5.  If Amendment,
    Date of Original
    (Month/Year)

================================================================================
6.  Relationship of Reporting Person(s) to Issuer
    (Check all applicable)

    [ ] Director                          [ ] 10% Owner
    [X] Officer (give title below)        [ ] Other (specify below)

    Executive Vice President, Acting General Manager, Acting
    Chief Financial Officer, General Counsel & Secretary
    --------------------------------------------------------
================================================================================
7.  Individual or Joint/Group Filing (Check Applicable Line)
    [X] Form filed by One Reporting Person
    [ ] Form filed by More than One Reporting Person
================================================================================
<TABLE>
<CAPTION>
============================================================================================================================
                      TABLE I--NON-DERIVATIVE SECURITIES ACQUIRED, DISPOSED OF, OR BENEFICIALLY OWNED
============================================================================================================================
1. Title of Security  2. Trans-  3. Trans-    4. Securities Acquired (A)         5. Amount of     6. Owner-    7. Nature of
   (Instr. 3)            action     action       or Disposed of (D)                 Securities       ship         Indirect
                         Date       Code         (Instr. 3, 4 and 5)                Beneficially     Form:        Beneficial
                                    (Instr. 8)                                      Owned at         Direct       Owner-
                         (Month/    ----------   -------------------------------    End of Month     (D) or       ship
                         Day/                                  (A) or                                Indirect
                         Year)      Code    V      Amount      (D)      Price       (Instr. 3 and 4) (I)
                                                                                                     (Instr. 4)  (Instr. 4)
----------------------------------------------------------------------------------------------------------------------------
<S>                    <C>          <C>            <C>         <C>      <C>         <C>              <C>          <C>
Common Stock           06/30/00     P              7,500       A        $2.00       11,650           D(1)
----------------------------------------------------------------------------------------------------------------------------

----------------------------------------------------------------------------------------------------------------------------

============================================================================================================================
</TABLE>
Reminder:   Report on a separate line for each class of securities beneficially
owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction
4(b)(v).
Potential persons who are to respond to the collection of information contained
in this form are not required to respond unless the form displays a currently
valid OMB Number.

<PAGE>

Form 4 (continued)
<TABLE>
<CAPTION>
====================================================================================================
       Table II--DERIVATIVE SECURITIES ACQUIRED, DISPOSED OF, OR BENEFICIALLY OWNED
              (e.g., puts, calls, warrants, options, convertible securities)
====================================================================================================
1. Title of Derivative Security  2. Conver-   3. Trans-   4. Transac-   5. Number of Deriv-
   (Instr. 3)                       sion or      action      tion          ative Securities Ac-
                                    Exercise     Date        Code          quired (A) or Dis-
                                    Price of                 (Instr. 8)    posed of (D)
                                    Deri-        (Month/                   (Instr. 3,4, and 5)
                                    vative       Day/        -----------   -------------------------
                                    Security     Year)       Code    V      (A)         (D)
----------------------------------------------------------------------------------------------------
   <S>                             <C>           <C>         <C>     <C>    <C>         <C>
   Options to Purchase
   Common Stock                    (2)           N/A         N/A            N/A         N/A
----------------------------------------------------------------------------------------------------
   Options to Purchase
   Common Stock                    (3)           N/A         N/A            N/A         N/A
----------------------------------------------------------------------------------------------------
   Options to Purchase
   Common Stock                    (4)           N/A         N/A            N/A         N/A
----------------------------------------------------------------------------------------------------

----------------------------------------------------------------------------------------------------

<CAPTION>
6. Date Exer-       7. Title and Amount of        8. Price   9.  Number     10. Owner-  11. Nature
   cisable and         Underlying Securities         of          of Deriv-      ship        of
   Expiration          (Instr. 3 and 4)              Deriv-      ative          Form of     Indirect
   Date                                              ative       Secur-         Deriv-      Benefi-
   (Month/Day/                                       Secur-      ities          ative       cial
    Year)                                            ity         Bene-          Security:   Owner-
   ----------------    -----------------------       (Instr.     ficially       Direct      ship
   Date     Expira-                  Amount or       5)          Owned          (D) or      (Instr. 4)
   Exer-    tion          Title      Number of                   at End         Indirect
   cisable  Date                     Shares                      of             (I)
                                                                 Month          (Instr. 4)
                                                                 (Instr. 4)
------------------------------------------------------------------------------------------------------
   <S>      <C>        <C>           <C>             <C>         <C>            <C>          <C>
   (2)      (2)        Common Stock  (2)             (2)          55,000        D            N/A
------------------------------------------------------------------------------------------------------
   (3)      (3)        Common Stock  (3)             (3)          15,000        D            N/A
------------------------------------------------------------------------------------------------------
   (4)      (4)        Common Stock  (4)             (4)          30,000        D            N/A
------------------------------------------------------------------------------------------------------
                                                          Total  100,000
======================================================================================================
</TABLE>
Explanation of Responses:

(1)  Securities jointly owned with spouse.
(2)  Options to purchase 55,000 shares of Common Stock from the Company pursuant
     to the 1994  Stock  Option  Plan at a  purchase  price of $ 9.00 per share.
     Options are exercisable with respect to (i) 18,333 shares after February 5,
     1998, (ii) an additional 18,333 shares after February 5, 1999 and (iii) the
     remaining  18,334  shares after  February 5, 2000;  and all options  expire
     February 5, 2007 in accordance with the Option Agreement.
(3)  Options to purchase 15,000 shares of Common Stock from the Company pursuant
     to the 1994  Stock  Option  Plan at a  purchase  price of $4.38 per  share.
     Options are exercisable with respect to (i) 5,000 shares after December 22,
     1998 (ii) an additional  5,000 shares after December 22, 1999 and (iii) the
     remaining  5,000 shares after  December  22, 2000;  and all options  expire
     December 22, 2007 in accordance with the Option Agreement.
(4)  Options to purchase 30,000 shares of Common Stock from the Company pursuant
     to the 1994  Stock  Option  Plan at a  purchase  price of $3.56 per  share.
     Options are exercisable with respect to (i) 10,000 shares after November 4,
     1999 (ii) an additional  10,000 shares after November 4, 2000 and (iii) the
     remaining  10,000  shares after  November 4, 2001;  and all options  expire
     November 4, 2008 in accordance with the Option Agreement.


                           /s/ Christine A. Aguilera             July 10, 2000
                           -------------------------------     ----------------
                           **Signature of Reporting Person            Date
                           Christine A. Aguilera

**Intentional misstatements or omissions of facts constitute Federal Criminal
  Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note:  File three copies of this Form, one of which must be manually signed.
       If space is insufficient, see Instruction 6 for procedure.

Potential persons who are to respond to the collection of information contained
in this form are not required to respond unless the form displays a currently
valid OMB Number.

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                                                                 SEC 1474 (7/97)


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