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FORM 3
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UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section
17(a) of the Public Utility Holding Company Act of 1935 or Section 30(f) of the
Investment Company Act of 1940
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1. Name and Address of Reporting Person*
Deacon Cary L.
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(Last) (First) (Middle)
1520 E. Pima Street
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(Street)
Phoenix AZ 85034
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(City (State) (Zip)
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2. Date of Event
Requiring Statement
(Month/Day/Year)
August 4, 2000
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3. I.R.S. Identification
Number of Reporting
Person, if an entity
(Voluntary)
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4. Issuer Name and Ticker or Trading Symbol
SkyMall, Inc.; SKYM
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5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
[ ] Director [ ] 10% Owner
[X] Officer (give title below) [ ] Other (specify below)
President and Chief Operating Officer
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6. If Amendment, Date of Original
(Month/Day/Year)
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7. Individual or Joint/Group Filing (Check Applicable Line)
[X] Form filed by One Reporting Person
[ ] Form filed by More than One Reporting Person
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<TABLE>
<CAPTION>
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TABLE I--NON-DERIVATIVE SECURITIES BENEFICIALLY OWNED
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1. Title of Security 2. Amount of Securities 3. Ownership 4. Nature of Indirect Beneficial Ownership
(Instr. 4) Beneficially Owned Form: Direct (Instr. 5)
(Instr. 4) (D) or Indirect
(I) (Instr. 5)
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<S> <C> <C> <C>
None.
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</TABLE>
Reminder: Report on a separate line for each class of securities beneficially
owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction
5(b)(v).
Potential persons who are to respond to the collection of information contained
in this form are not required to respond unless the form displays a currently
valid OMB Number.
<PAGE>
Form 3 (continued)
<TABLE>
<CAPTION>
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Table II--DERIVATIVE SECURITIES BENEFICIALLY OWNED
(e.g., puts, calls, warrants, options, convertible securities)
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1. Title of Derivative Security 2. Date Exer- 3. Title and Amount of Securities
(Instr. 4) cisable and Underlying Derivative Security
Expiration (Inst. 4)
Date
(Month/Day/Year)
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Date Expir- Amount or
Exer- tion Title Number of
cisable Date Shares
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<S> <C> <C> <C> <C>
Options to Purchase
Common Stock (1) (1) Common Stock 500,000
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<CAPTION>
4. Conver- 5. Owner- 6. Nature of Indirect
sion or ship Beneficial Ownership
Exercise Form of (Inst. 5)
Price of Deriv-
Deri- ative
ative Security:
Security Direct
(D) or
Indirect
(I)
(Instr. 5)
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<S> <C> <C>
(1) D N/A
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</TABLE>
Explanation of Responses:
(1) Pursuant to the terms of the Employment Agreement (the "Agreement") between
Mr. Deacon and the Company, Mr. Deacon received Options to purchase 500,000
shares of Common Stock from the Company pursuant to the 1994 Stock Option
Plan. The exercise prices of such Options are as follows: (a) as to
300,000, $2.125 per share; (b) as to 100,000 shares, $5.00 per share, and
(c) as to 100,000 shares, $10.00 per share, with the lowest priced options
vesting first. The Options are exercisable with respect to (i) 125,000
shares as of August 4, 2000, (ii) an additional 125,000 shares after August
4, 2001, (iii) an additional 125,000 shares after August 4, 2002, and (iv)
the remaining 125,000 shares after August 4, 2003; and all options expire
January 5, 2010 in accordance with the Option Agreement.
/s/ Cary L. Deacon August 16, 2000
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**Signature of Reporting Person Date
Cary L. Deacon
**Intentional misstatements or omissions of facts constitute Federal Criminal
Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed.
If space is insufficient, see Instruction 6 for procedure.
Potential persons who are to respond to the collection of information contained
in this form are not required to respond unless the form displays a currently
valid OMB Number.
Page 2
SEC 1473 (7-97)
