SKYMALL INC
8-K, 2000-01-04
CATALOG & MAIL-ORDER HOUSES
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                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549





                                    FORM 8-K

                                 CURRENT REPORT



                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                        SECURITIES EXCHANGE ACT OF 1934



                                DECEMBER 31, 1999
                                 Date of Report
                       (Date of earliest event reported)



                                  SKYMALL, INC.
               (Exact Name of Registrant as Specified in Charter)

          NEVADA                    000-21657                 86-0651100
     (State or Other           (Commission File No.)         (IRS Employer
       Jurisdiction                                        Identification No.)
     of Incorporation)

                  1520 EAST PIMA  STREET,  PHOENIX,  ARIZONA  85034
          (Address of principal executive offices, including zip code)

                                 (602) 254-9777
              (Registrant's telephone number, including area code)




<PAGE>

ITEM 5. OTHER EVENTS

On January 3, 2000,  SkyMall,  Inc.  ("SkyMall" or the "Company") announced that
it  completed  the  private  placement  of  $8.0  million  of  Series  B  Junior
Convertible Preferred Stock (the "Preferred Stock") with Wand Partners, Inc. The
Preferred Stock is convertible  into  approximately  1,143,000 shares of SkyMall
common stock, subject to the prior approval of the Company's shareholders,  at a
price of  $7.00  per  share.  The  Company  also  issued  warrants  to  purchase
approximately  572,000  shares of common stock at a per share  exercise price of
$8.00. The warrants are redeemable, subject to certain conditions, at the option
of the Company at a nominal  price if the  Company's  common  stock  trades over
$12.00 per share for 20  consecutive  trading  days.  A  representative  of Wand
Partners will be appointed to the Company's Board of Directors.

This  Current  Report  on Form 8-K does not  constitute  an offer to sell or the
solicitation of an offer to buy nor shall there be any sale of these  securities
in any state in which such offer, solicitation,  or sale would be unlawful prior
to the registration or qualification under the securities laws of such state.

A copy of the press release  describing the private placement is attached hereto
as Exhibit 99.1.


ITEM 7. FINANCIAL STATEMENTS, PRO FORMA FINANCIAL INFORMATION AND EXHIBITS

        (c) Exhibits

              99.1  Press Release dated January 3, 2000


                                       2
<PAGE>

                                    SIGNATURES

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.



                                    SKYMALL, INC.
                                    (REGISTRANT)



Dated: January 4, 2000              By: /s/ Robert M. Worsley
                                        ------------------------------------
                                        Robert M. Worsley
                                        President


                                       3

<PAGE>

                                 EXHIBIT INDEX


Exhibit Number      Description
- --------------      ------------------------------------------------------------

    99.1            Press  Release  dated  January 3, 2000



                                       4

                                                                    EXHIBIT 99.1

SKYMALL RAISES $8 MILLION THROUGH A PRIVATE PLACEMENT

PHOENIX--(BUSINESS  WIRE)--Jan.  3,  2000--SkyMall  Inc.  (NASDAQ:  SKYM - news)
Monday announced that it completed the private placement of an $8 million equity
transaction  with Wand  Partners  that will be  convertible  into  approximately
1,143,000  shares of SkyMall's  common stock,  subject to the prior  approval of
shareholders,  at a price of $7.00 per share;  there are no reset  provisions in
the terms of conversion.

In addition,  SkyMall issued warrants in connection with the equity  transaction
to purchase  approximately  572,000  shares of common  stock.  The  warrants are
exercisable  at  $8.00  per  share  and,  subject  to  certain  conditions,  are
redeemable by the company at a nominal price if the company's  stock trades over
$12 per share for 20 consecutive trading days. A representative of Wand Partners
will be appointed to SkyMall's board of directors.

About Wand Partners

Wand Partners is a private equity  investment  firm  specializing  in supporting
established businesses that are facing transformational opportunities created by
the Internet and e-commerce.

Its portfolio is focused on companies  whose  services,  products and management
processes  are data  based and  feedback  driven,  including  stakes in  catalog
retailers  and  intelligent  service  suppliers  -  database  marketing,  market
research, and customer relationship management software companies.

Specific portfolio companies include: Cyber Dialogue, an eCRM (Internet customer
relationship  management)  provider;  Yankelovich  Partners,  a strategic market
research firm;  Paragon Gifts, a consumer gift catalog;  and Popcorn Factory,  a
consumer and business gift cataloger.

Wand  manages  more than $250  million of capital  dedicated  to private  equity
investments.  Its limited  partners  include  university  endowments,  insurance
companies, commercial banks and private families.

About SkyMall Inc.

Founded in 1989,  SkyMall(R) is an integrated e-commerce specialty retailer that
provides a vast selection of premium-quality  products and services to consumers
from a wide variety of  merchants  and  partners.  SkyMall is best known for its
in-flight  catalog,  which is  available on more than 70 percent of all domestic
airlines, reaching over 420 million domestic airline passengers annually.

Through its skymall.com inc. subsidiary,  which operates the skymall.com(TM) and
skymalltravel.com(TM)  Web  sites,  SkyMall  offers  an  expanded  selection  of
products and services to online  shoppers and enables other companies to conduct
electronic commerce using skymall.com's merchant solution.

Through  another  subsidiary,  Durham & Co.,  SkyMall offers  high-quality  logo
merchandise via its catalogs,  workplace initiatives and the  durham.skymall.com
Web site.  For  further  information  and prior  press  releases,  please  visit
SkyMall's Web site at www.skymall.com.

This  news  release  includes  statements  that may  constitute  forward-looking
statements made pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995.

This  information  may involve risks and  uncertainties  that could cause actual
results to differ materially from the forward-looking  statements.  Factors that
would cause or contribute to such differences  include,  but are not limited to,
those factors  detailed by SkyMall,  Inc. in its filings with the Securities and
Exchange Commission.

Note to Editors:  SkyMall(R)  is a  registered  trademark  of SkyMall  Inc.  and
skymall.com(TM) and skymalltravel.com(TM) are trademarks of SkyMall Inc.

Contacts:

     SkyMall Inc.
     Robert M. Worsley, 602/528-8620
     [email protected]

     Jim Lucas/Louise M. Kusler, 602/528-3224
     [email protected]
           or
     Genesis Select Corp.
     Budd Zuckerman, 303/357-6565
     [email protected]



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