SKYMALL INC
4, 2000-04-10
CATALOG & MAIL-ORDER HOUSES
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FORM 4
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                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                  STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

[ ] Check this box if no longer subject to Section 16. Form 4 or Form 5
    obligations may continue. See Instruction 1(b).

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section
17(a) of the Public Utility Holding Company Act of 1935 or Section 30(f) of the
                         Investment Company Act of 1940

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1.  Name and Address of Reporting Person*

     Litle          Thomas        J.
- --------------------------------------------------------------------------------
    (Last)         (First)       (Middle)

     1520 E. Pima Street
- --------------------------------------------------------------------------------
    (Street)

     Phoenix        AZ             85034
- --------------------------------------------------------------------------------
    (City         (State)         (Zip)
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2.  Issuer Name and Ticker or Trading Symbol

    SkyMall, Inc.; SKYM
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3.  I.R.S. Identification
    Number of Reporting
    Person, if an entity
    (Voluntary)

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4.  Statement for Month/Year

    March 2000
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5.  If Amendment,
    Date of Original
    (Month/Year)

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6.  Relationship of Reporting Person(s) to Issuer
    (Check all applicable)

    [X] Director                          [ ] 10% Owner
    [ ] Officer (give title below)        [ ] Other (specify below)


    -----------------------------------------------------
================================================================================
7.  Individual or Joint/Group Filing (Check Applicable Line)
    [X] Form filed by One Reporting Person
    [ ] Form filed by More than One Reporting Person
================================================================================
<TABLE>
<CAPTION>
============================================================================================================================
                      TABLE I--NON-DERIVATIVE SECURITIES ACQUIRED, DISPOSED OF, OR BENEFICIALLY OWNED
============================================================================================================================
1. Title of Security  2. Trans-  3. Trans-    4. Securities Acquired (A)         5. Amount of     6. Owner-    7. Nature of
   (Instr. 3)            action     action       or Disposed of (D)                 Securities       ship         Indirect
                         Date       Code         (Instr. 3, 4 and 5)                Beneficially     Form:        Beneficial
                                    (Instr. 8)                                      Owned at         Direct       Owner-
                         (Month/    ----------   -------------------------------    End of Month     (D) or       ship
                         Day/                                  (A) or                                Indirect
                         Year)      Code    V      Amount      (D)      Price       (Instr. 3 and 4) (I)
                                                                                                     (Instr. 4)  (Instr. 4)
- ----------------------------------------------------------------------------------------------------------------------------
<S>                    <C>          <C>            <C>         <C>      <C>         <C>              <C>          <C>
Common Stock           03/10/2000   C(3)           142,857     A        N/A         168,857          D            N/A
- ----------------------------------------------------------------------------------------------------------------------------

- ----------------------------------------------------------------------------------------------------------------------------

============================================================================================================================
</TABLE>
Reminder:   Report on a separate line for each class of securities beneficially
owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction
4(b)(v).
Potential persons who are to respond to the collection of information contained
in this form are not required to respond unless the form displays a currently
valid OMB Number.

<PAGE>

Form 4 (continued)
<TABLE>
<CAPTION>
====================================================================================================
       Table II--DERIVATIVE SECURITIES ACQUIRED, DISPOSED OF, OR BENEFICIALLY OWNED
              (e.g., puts, calls, warrants, options, convertible securities)
====================================================================================================
1. Title of Derivative Security  2. Conver-   3. Trans-   4. Transac-   5. Number of Deriv-
   (Instr. 3)                       sion or      action      tion          ative Securities Ac-
                                    Exercise     Date        Code          quired (A) or Dis-
                                    Price of                 (Instr. 8)    posed of (D)
                                    Deri-        (Month/                   (Instr. 3,4, and 5)
                                    vative       Day/        -----------   -------------------------
                                    Security     Year)       Code    V      (A)         (D)
- ----------------------------------------------------------------------------------------------------
   <S>                             <C>           <C>         <C>     <C>    <C>         <C>
Options to Purchase
Common Stock(1)                    $8.00         03/03/2000  A              7,500       N/A
- ----------------------------------------------------------------------------------------------------
Series A Junior Convertible
Preferred Stock(2)                 (3)           03/10/2000  C(3)           N/A         10,000
- ----------------------------------------------------------------------------------------------------
Warrants to Purchase
Common Stock(2)                    (4)           N/A         N/A            N/A         N/A
- ----------------------------------------------------------------------------------------------------

<CAPTION>
6. Date Exer-       7. Title and Amount of        8. Price   9.  Number     10. Owner-  11. Nature
   cisable and         Underlying Securities         of          of Deriv-      ship        of
   Expiration          (Instr. 3 and 4)              Deriv-      ative          Form of     Indirect
   Date                                              ative       Secur-         Deriv-      Benefi-
   (Month/Day/                                       Secur-      ities          ative       cial
    Year)                                            ity         Bene-          Security:   Owner-
   ----------------    -----------------------       (Instr.     ficially       Direct      ship
   Date     Expira-                  Amount or       5)          Owned          (D) or      (Instr. 4)
   Exer-    tion          Title      Number of                   at End         Indirect
   cisable  Date                     Shares                      of             (I)
                                                                 Month          (Instr. 4)
                                                                 (Instr. 4)
- ------------------------------------------------------------------------------------------------------
   <S>      <C>        <C>           <C>             <C>         <C>            <C>          <C>

   (1)      (1)        Common Stock   7,500          (1)         46,000         D            N/A
- ------------------------------------------------------------------------------------------------------

   (3)      (3)        Common Stock  142,857         (3)              0         D
- ------------------------------------------------------------------------------------------------------

   (4)      (4)        Common Stock   71,429         (4)         71,429         D
- ------------------------------------------------------------------------------------------------------
======================================================================================================
</TABLE>
Explanation of Responses:

(1)  Options to purchase  7,500 shares of Common  Stock were  granted  under the
     Company's  Non-Employee  Director Stock Option Plan in connection  with Mr.
     Litle's  service on  the  Company's  Board of  Directors.  The  Options are
     exercisable for a period of ten years from the date of grant.
(2)  Securities  were purchased as units, at a purchase price of $7.00 per unit,
     pursuant to a Stock and Warrant Purchase Agreement dated as of December 20,
     1999 (the "December 20, 1999 Private  Placement"),  each unit consisting of
     shares  of  Series A Junior  Convertible  Preferred  Stock  (the  "Series A
     Preferred") and Warrants to purchase shares of Common Stock.
(3)  The Series A Preferred was  automatically  converted  into shares of common
     stock upon the approval such conversion and issuance by the shareholders of
     SkyMall at a Special Meeting of  Shareholders  held on March 10, 2000. Each
     share of Series A  Preferred  was  converted  into the  number of shares of
     common stock equal to a conversion  ratio of: (1) a liquidation  preference
     of $100 divided by (2) $7.00.
(4)  The Warrants  expire five years after  issuance and may be exercised at any
     time after issuance.  The exercise price of each warrant is $8.00 per share
     of common  stock  represented  by the warrant  and is subject to  customary
     anti-dilution adjustments in certain circumstances.



                           /s/ Thomas J. Litle                  April 10, 2000
                           -------------------------------    ------------------
                           **Signature of Reporting Person            Date
                           Thomas J. Litle

**Intentional misstatements or omissions of facts constitute Federal Criminal
  Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note:  File three copies of this Form, one of which must be manually signed.
       If space is insufficient, see Instruction 6 for procedure.

Potential persons who are to respond to the collection of information contained
in this form are not required to respond unless the form displays a currently
valid OMB Number.

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                                                                 SEC 1474 (7/97)


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