SKYMALL INC
8-K, EX-99.1, 2000-07-13
CATALOG & MAIL-ORDER HOUSES
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                                                                    EXHIBIT 99.1


SKYMALL RAISES APPROXIMATELY $5.0 MILLION THROUGH A PRIVATE PLACEMENT

PHOENIX--(BUSINESS WIRE)--July 5, 2000--SkyMall,  Inc. (Nasdaq:SKYM - news), the
branded multi-channel specialty retailer,  today announced it has secured equity
funding of approximately $5.0 million through a private placement.  SkyMall will
issue  approximately  2.5  million  shares of common  stock at a price of $2 per
share in connection  with the  transaction.  The funding will be used by SkyMall
for its working capital requirements.

Key investors in the offering include RS Investment Management of San Francisco,
Special  Situations  Funds,  and Wand Partners,  as well as all of the Company's
board  members,  among  others.  Investment  advisory  services were provided by
Genesis Select Corporation.

About SkyMall, Inc.

Founded in 1989, SkyMall(R) is a multi-channel  specialty retailer that provides
a large selection of  premium-quality  products and services to consumers from a
wide variety of merchants and partners.  SkyMall is best known for its in-flight
catalog, which is available on more than 70% of all domestic airlines,  reaching
approximately  500 million domestic  airline  passengers  annually.  Through its
skymall.com,   inc.   subsidiary,   which   operates  the   skymall.com(R)   and
skymalltravel.com(R) Web sites, SkyMall offers an expanded selection of products
and  services  to  online  shoppers  and  enables  other  companies  to  conduct
electronic  commerce using skymall.com's  merchant solution.  SkyMall provides a
merchandise  redemption  program  for a number  of  loyalty  programs,  allowing
consumers to purchase  SkyMall  merchandise  with loyalty points earned in other
programs.  Through  Durham &  Company,  a  SkyMall  subsidiary,  SkyMall  offers
high-quality  logo merchandise via its catalogs,  workplace  initiatives and the
durham.skymall.com  Web  site.  SkyMall's  subsidiary,  Disc  Publishing,  Inc.,
produces the CD-Rom, SkyDisc(TM), which provides advertising,  entertainment and
e-commerce  shopping  links to business  travelers  through  airline seat pocket
distribution  and the  skydisc.com  Web site. For further  information and prior
press releases, please visit SkyMall's Web site at www.skymall.com.

This  news  release  includes  statements  that may  constitute  forward-looking
statements made pursuant to the safe harbor provisions of the Private Securities
Litigation   Reform  Act  of  1995.  This  information  may  involve  risks  and
uncertainties  that could cause  actual  results to differ  materially  from the
forward-looking  statements.  Factors  that would  cause or  contribute  to such
differences include,  but are not limited to the continued  functionality of the
companies' web sites and information  technology  infrastructure,  the technical
ability to meet the demands of changing  consumer  needs and  managing a growing
business, as well as those factors detailed by SkyMall, Inc. in its filings with
the Securities and Exchange Commission.

Note  to  Editors:  SkyMall(R)  is a  registered  trademark  of  SkyMall,  Inc.;
Hilton(R) is a registered trademark of Hilton Hospitality, Inc.


Contact:
CONTACTS: SkyMall, Inc., Phoenix

          Christine Aguilera, 602/528-3249
          [email protected]

          or

          Genesis Select Corp.
          Budd Zuckerman, 303/357-6565
          [email protected]


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