SOFTWARE ARTISTRY INC
10-Q, 1997-08-13
PREPACKAGED SOFTWARE
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<PAGE>

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                ________________

                                    FORM 10-Q
                                ________________

(Mark One)
  X       QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES
- ------                         EXCHANGE ACT OF 1934
                      FOR THE QUARTERLY PERIOD ENDED JUNE 30, 1997

                                        Or

          TRANSITION REPORT PURSUANT TO SECTION 13 OF 15(D) OF THE SECURITIES
                            EXCHANGE ACT OF  1934
                                  FOR THE TRANSITION PERIOD FROM ____ TO ____

                        Commission file number:  0-25578

                             SOFTWARE ARTISTRY, INC.
             (Exact name of registrant as specified in its charter)

 
               Indiana                                  35-1731589
    (State or other jurisdiction of organization)      (I.R.S. Employer
                                                        Identification Number)

   9449 Priority Way West Drive, Indianapolis, IN          46240
     (Address of principal executive offices)             (Zip Code)


                                  (317) 843-1663
              (Registrant's telephone number, including area code)

Indicate by check mark whether the registrant  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirement for the past 90 days.
             Yes  X                           No            
                -----                             ------
As of August 11, there were 6,872,344 shares of Common Stock, no par value,
outstanding.


<PAGE>

                              SOFTWARE ARTISTRY, INC.
                                   FORM 10-Q

                               TABLE OF CONTENTS

                                                                Page
PART I    FINANCIAL INFORMATION
  
ITEM 1.Financial Statements                                    
         
       Condensed Consolidated Balance Sheets -- 
       As of June 30, 1997 and December 31, 1996                  3

       Condensed Consolidated Statements of Operations -- 
       For the three months and six months ended 
       June 30, 1997 and 1996                                     4

       Condensed Consolidated Statements of Cash Flows -- 
       For the six months ended June 30, 1997 and 1996            5

       Notes to Condensed Consolidated Financial Statements       6
         
ITEM 2.Management's Discussion and Analysis of Financial 
         Condition and Results of Operations                       8

PART IIOTHER INFORMATION

ITEM 6.Exhibits and Reports on Form 8-K                           14

       Signatures                                                 14


<PAGE>

                        PART I - FINANCIAL INFORMATION

ITEM 1.  FINANCIAL STATEMENTS

                            SOFTWARE ARTISTRY, INC.
                     CONDENSED CONSOLIDATED BALANCE SHEETS
                            (DOLLARS IN THOUSANDS)

<TABLE>
<CAPTION>

                                                                               June 30,     December 31,
                                                                                 1997           1996
                                                                               --------     ------------
                                                                             (Unaudited)
<S>                                                                          <C>            <C>
                                              ASSETS
Current assets:
  Cash and cash equivalents                                                    $ 20,271       $ 15,606
  Marketable securities                                                             127          2,216
  Trade account receivables, net of allowance for doubtful
    accounts of $467 in 1997 and $480 in 1996                                    10,827         12,036
  Accrued accounts receivable                                                     2,535          1,749
  Other receivables                                                                  66            366
  Prepaid expenses                                                                1,054            870
  Deferred income taxes                                                             262            262
                                                                               --------       --------
         Total Current Assets                                                    35,142         33,105

Property and equipment, net                                                       5,856          5,676
Capitalized software development costs, net                                       1,530          1,245
Other assets                                                                         58             51
                                                                               --------       --------
         Total Assets                                                          $ 42,586       $ 40,077
                                                                               ========       ========

                           LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Accounts payable and accrued liabilities                                     $  2,072       $  2,556
  Accrued compensation and related expenses                                       1,664          1,898
  Income taxes payable                                                               61            874
  Deferred revenue                                                               10,194          7,560
                                                                               --------       --------
         Total Current Liabilities                                             $ 13,991       $ 12,888
Deferred income taxes                                                               737            737
                                                                               --------       --------
         Total Liabilities                                                       14,728         13,625
                                                                                -------        -------
Stockholders' equity:
  Common stock, no par value; 10,000,000 shares authorized,
    7,079,189 and 6,985,708 shares outstanding at June 30,
    1997 and December 31, 1996, respectively                                     24,342         24,091
  Treasury stock; 242,500 shares                                                 (2,028)        (2,028)
  Accumulated translation adjustments                                                54            (83)
  Retained earnings                                                               5,490          4,472
                                                                               --------       --------
         Total Stockholders' Equity                                              27,858         26,452
                                                                               --------       --------
         Total Liabilities and Stockholders' Equity                            $ 42,586       $ 40,077
                                                                               ========       ========
</TABLE>

                            See accompanying notes.

                                       3
<PAGE>
                            SOFTWARE ARTISTRY, INC.
                CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                   (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
                                  (UNAUDITED)

<TABLE>
<CAPTION>

                                                           Three Months Ended       Six Months Ended
                                                                June 30,                June 30,
                                                           ------------------      -------------------
                                                            1997        1996        1997        1996
                                                           -------    -------      -------     -------
<S>                                                        <C>        <C>          <C>         <C>
Revenues:
  Initial license fees                                     $ 6,535     $ 4,861     $11,819     $ 8,451
  Renewal license fees and services                          4,189       2,665       7,585       5,147
                                                           -------     -------     -------     -------
         Total Revenues                                     10,724       7,526      19,404      13,598
                                                           -------     -------     -------     -------
Operating expenses:
  Costs of license fees                                        628         423       1,032         808
  Costs of renewal license fees and services                 2,012       1,483       3,554       2,672
  Sales and marketing                                        4,824       3,548       9,173       6,680
  Product development                                        1,305       1,151       2,663       2,168
  General and administrative                                 1,101         772       1,828       1,520
  Severance charge                                              --         207          --         207
                                                           -------     -------     -------     -------
         Total Operating Expenses                            9,870       7,584      18,250      14,055
                                                           -------     -------     -------     -------
Operating income (loss)                                        854         (58)      1,154        (457)

Interest income, net                                           228         188         388         363
                                                           -------     -------     -------     -------
Income (loss) before income taxes                            1,082         130       1,542         (94)

Provision for (benefit of) income taxes                        368          44         524         (32)
                                                           -------     -------     -------     -------
Net income (loss)                                          $   714     $    86     $ 1,018     $   (62)
                                                           =======     =======     =======     =======
Net income (loss) per share                                $  0.09     $  0.01     $  0.13     $ (0.01)
                                                           =======     =======     =======     =======
Shares used in computing net income (loss) per share         7,731       7,465       7,638       7,536
                                                           =======     =======     =======     =======
</TABLE>

                            See accompanying notes.

                                       4
<PAGE>
                            SOFTWARE ARTISTRY, INC.
                CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                 (IN THOUSANDS)
                                  (UNAUDITED)

<TABLE>
<CAPTION>
                                                                                  Six Months Ended
                                                                                      June 30,
                                                                               -----------------------
                                                                                 1997           1996
                                                                               -------        --------
<S>                                                                            <C>            <C>
Operating activities:
  Net income (loss)                                                            $ 1,018        $   (62)
  Adjustments to reconcile net income (loss) to net cash provided by
    operating activities:
      Depreciation and amortization of property and equipment                      903            667
      Amortization of software development costs                                   352            166
      Change in allowance for doubtful accounts                                    (13)           (59)
      Changes in assets and liabilities:
        Trade accounts receivable                                                  436          3,082
        Prepaid expenses                                                           116            (41)
        Accounts payable and accrued liabilities                                  (484)           199
        Accrued compensation and related expenses                                 (234)          (824)
        Income taxes payable                                                      (813)          (383)
        Deferred revenue                                                         2,634            374
                                                                               -------        -------
      Net Cash Provided By Operating Activities                                  3,914          3,119
                                                                               -------        -------
Investing activities:
  Purchase of marketable securities, net                                         2,090         (4,120)
  Purchase of property and equipment                                            (1,083)        (1,846)
  Capitalization of software development costs                                    (637)          (396)
  Decrease (increase) in other assets                                               (7)             2
                                                                               -------        -------
      Net Cash Provided (Used) By Investing Activities                             363         (6,360)
                                                                               -------        -------
Financing activities:
  Proceeds from exercise of stock options                                          251            238
  Purchase of treasury stock                                                        --         (1,253)
  Principal payments on equipment obligations                                       --            (13)
                                                                               -------        -------
      Net Cash Provided (Used) By Financing Activities                             251         (1,028)

Accumulated translation adjustments                                                137             --
                                                                               -------        -------
Change in cash and cash equivalents                                              4,665         (4,269)

Cash and cash equivalents, beginning of period                                  15,606         15,816
                                                                               -------        -------
Cash and cash equivalents, end of period                                       $20,271        $11,547
                                                                               =======        =======
Supplemental disclosures:
  Cash paid for:
    Interest expense                                                           $    --        $     4
    Income taxes                                                                   186            351

</TABLE>

                            See accompanying notes.

                                       5
<PAGE>

                               SOFTWARE ARTISTRY, INC.
                  NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                       (UNAUDITED)

     Software Artistry, Inc. (the "Company") develops, internationally markets,
and supports a family of internal and external customer support software 
applications.  To date, a significant portion of revenues have been generated 
from North American customers, although sales to non-North American customers 
continue to increase as a percentage of revenues.  The Company does not have 
a concentration of credit risk in any one industry, geographic region, or 
customer.  
  
     A significant portion of the Company's revenues are derived from the 
licensing and support of the Company's EXPERTISE-TM- suite of products for 
Enterprise Support Management solutions, a complete problem management system 
designed to proactively manage and improve the organization's processes for 
help desk, network management, asset and change management, and end-user 
empowerment; and the EXPERTISE-TM- suite of products for Customer Relationship 
Management solutions, a complete problem management system designed to 
address customer support and satisfaction. 
  
     The condensed consolidated financial statements include the accounts of 
the Company and its wholly-owned subsidiaries.  All significant intercompany 
balances and transactions have been eliminated.
   
1.  BASIS OF PRESENTATION

     The accompanying interim condensed consolidated financial statements 
have been prepared by the Company pursuant to the rules and regulations of 
the Securities and Exchange Commission regarding interim financial reporting. 
Accordingly, they do not include all of the information and footnotes 
required by generally accepted accounting principles for complete financial 
statements and should be read in conjunction with the consolidated financial 
statements and notes thereto included in the Company's 1996 Annual Report to 
Shareholders.  In management's opinion, this information has been prepared on 
the same basis as the annual consolidated financial statements and includes 
all adjustments (consisting only of normal and recurring adjustments) 
necessary for a fair presentation of the information.
  
     The operating results for the interim periods are not necessarily 
indicative of the results of operations for the full year.
  
2.   CASH, CASH EQUIVALENTS, AND MARKETABLE SECURITIES

     The Company considers all highly liquid investments with a maturity of 
three months or less to be cash equivalents.  Those instruments with 
maturities between three and twelve months are considered to be short-term 
marketable securities.  Cash equivalents and marketable securities consist 
primarily of U.S. government securities, municipal issues and 
interest-bearing deposits with major banks.
  
     In accordance with Statement of Financial Accounting Standards No. 115, 
"Accounting for Certain Investments in Debt and Equity Securities," the 
Company classifies all of its marketable debt securities as available-for- 
sale securities.  These securities are valued at their fair value.  There 
was no significant difference between cost and fair value at June 30, 1997 
or December 31, 1996.
   
3.   CAPITALIZED SOFTWARE DEVELOPMENT COSTS

     Software development costs are accounted for in accordance with 
Statement of Financial Accounting Standards No. 86, "Accounting for the Costs 
of Computer Software to be Sold, Leased, or Otherwise Marketed."  Costs 
associated with the planning and designing phase of software development, 
including coding and testing activities necessary to establish technological 
feasibility, are classified as product development and expensed as incurred.  
Once technological feasibility has been determined, additional costs incurred 
in development, including coding, testing, and product quality assurance, are 
capitalized.
  
                                       6

<PAGE>

     Amortization is provided on a product-by-product basis over the 
estimated economic life of the software, not to exceed three years, using the 
straight-line method.  This method results in greater amortization than the 
ratio of current year gross product revenues to current and anticipated 
future gross product method.  Amortization  commences when a product is 
available for general release to customers. Unamortized capitalized costs 
determined to be in excess of the net realizable value of a product are 
expensed at the date of such determination.
 
     Capitalized software development costs consists of the following amounts 
(in thousands):

                                                   June 30,     December 31,
                                                     1997           1996
                                                   --------     ------------
                                                  (Unaudited)

Capitalized costs                                  $  2,475        $  1,838
Less accumulated amortization                           945             593
                                                   --------        --------
                                                   $  1,530        $  1,245
                                                   ========        ========

4.   NET INCOME PER SHARE

     Net income per share is computed based upon the weighted average number 
of common and common equivalent shares outstanding and gives effect to 
certain adjustments.  Common equivalent shares include outstanding stock 
options.  Common equivalent shares are included in the per share calculation 
using the modified treasury stock method.  In February 1997, the Financial 
Accounting Standards Board issued Statement No. 128, EARNINGS PER SHARE, 
which is required to be adopted on December 31, 1997.  At that time, the 
Company will be required to change the method currently used to compute 
earnings per share and to restate all prior periods.  Under the new 
requirements for calculating primary earnings per share, the dilutive effect 
of stock options will be excluded.  The Company has not yet determined what 
the impact of  Statement No. 128 will be on the calculation of earnings per 
share.
  
     Fully diluted net income per share is computed in the same manner as 
primary net income per share.

5.   USE OF MANAGEMENT ESTIMATES

     The preparation of financial statements in conformity with generally 
accepted accounting principles requires management to make estimates and 
assumptions that affect the amounts reported in the unaudited condensed 
financial statements and accompanying notes. Actual results could differ from 
those estimates. 

6.   SUBSEQUENT EVENTS

     On August 12, 1997, the Company acquired substantially all the assets of 
Sirius Systems, Inc., an Atlanta-based sales management software developer.  

     The transaction is structured as an asset purchase and consists of an 
initial cash payment of $5,125,000 and a $2,000,000 earn out, which was 
funded through the Company's marketable securities and cash equivalents.  The 
Company expects to recognize a one-time charge in the third quarter of a 
substantial portion of the initial cash payment related to in-process 
research and development and other integration expenses.  Additionally, the 
Company expects a mildly dilutive impact on operating results in the third 
and fourth quarters of 1997.

     Sirius Systems, Inc., of Norcross, Georgia, was founded in late 1991 and 
markets G2 client/server software.  G2 helps sales managers and salespeople 
gain control of sales processes, communicate effectively, forecast 
accurately, and win more sales.   The Sirius G2 product is fully operational 
in nearly 60 national and international organizations.
  
                                  7

<PAGE>

                                SOFTWARE ARTISTRY, INC.

ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND 
                            RESULTS OF OPERATIONS

     This report includes a number of forward-looking statements which 
reflect the Company's current views with respect to future events and 
financial performance.  These forward-looking statements are subject to 
certain risks and uncertainties, including those discussed in the Company's 
1996 Annual Report to Shareholders and Form 10-K for the year ended December 
31, 1996, that could cause actual results to differ materially from 
historical results or those anticipated.  In this report, the words 
"believes," "plans," "expects," or similar expressions identify 
forward-looking statements.  Readers are cautioned not to place undue 
reliance on these forward-looking statements, which reflect management's 
analysis only as of the date hereof.  The Company undertakes no obligation to 
update this discussion except as may be legally required in its reporting 
statements.

     In 1995, the Company began marketing the SA-EXPERTISE-TM- name as an 
umbrella for its evolving product suite for Enterprise Support Management 
(ESM).   The EXPERTISE suite for Enterprise Support Management provides 
organizations with an integrated solution for internal support for employees 
and end users.  In 1996, the Company began using the SA-EXPERTISE-TM- suite 
designation for its Customer Relationship Management (CRM) products for 
external customer support. At the end of the first quarter of 1997, the 
Company released SA-EXPERTISE-TM- for CUSTOMER RELATIONSHIP MANAGEMENT (CRM). 
 

     During the second quarter of 1997, the Company increased its commitment 
to and investment in its channel marketing organization, which develops 
strategic alliances with technology partners and service partners as well as 
value-added retailers and outsourcing channels.    In the three months ended 
June 30, 1997, the Company signed value-added reseller agreements with 
MicroAge The Corporate Center; Science Applications International Corporation 
(SAIC); and Siemens Nixdorf Informationssysteme AG (SNI ITS).

RESULTS OF OPERATIONS

     The following table sets forth certain income and expense items as a 
percentage of total revenues, and the percentage change in dollar amounts of 
such items, for the three months and six months ended June 30, 1997 and 1996.

<TABLE>
<CAPTION>

                                                                                                 Period to Period Change
                                                  Three Months Ended    Six Months Ended      ------------------------------
                                                       June 30,              June 30,         Three Months      Six Months
                                                  ------------------    ----------------      1997 Compared    1997 Compared
                                                     1997     1996       1997     1996          to 1996          to 1996
                                                  -------     ------    ------    ------      -------------    --------------
<S>                                               <C>         <C>       <C>       <C>         <C>              <C>
Revenues:
  Initial license fees                                 61%      65%        61%      62%             34%              40%
  Renewal license fees and services                    39       35         39       38              57               47
                                                      ---      ---        ---      ---
         Total Revenues                               100      100        100      100              43               43
                                                      ---      ---        ---      ---
Operating expenses:
  Costs of license fees                                 6        6          6        6              48               28
  Costs of renewal license fees and services           19       20         18       20              36               33
  Sales and marketing                                  45       47         47       49              36               37
  Product development                                  12       15         14       16              13               23
  General and administrative                           10       10          9       11              43               20
  Severance charge                                     --        3         --        1               *                *
                                                      ---      ---        ---      ---
         Total Operating Expenses                      92      101         94      103              30               30
                                                      ---      ---        ---      ---














Income (loss) from operations                           8       (1)         6       (3)              *                *

Interest income, net                                    2        3          2        3              21                7
                                                      ---      ---        ---      ---
Income before income taxes                             10        2          8       --               *                *

Provision for income taxes                              3        1          3       --               *                *
                                                      ---      ---        ---      ---
Net income                                              7%       1%         5%       0%              *                *
                                                      ===      ===        ===      ===
</TABLE>

_____________________
* Not a meaningful percentage

                                            8

<PAGE>

     REVENUES

     The Company's revenues are derived from initial license fees, renewal 
license fees, and services. The Company recognizes initial license fees upon 
shipment. The Company unbundles the initial product support revenue 
(typically 12 months) and services revenue included in the license agreement 
and recognizes these revenues in renewal license fees and services. The 
Company's license agreements do not provide a right of return. Continued 
support of the Company's software typically requires the payment of an annual 
license renewal fee which is offered at 18% of the then current initial 
license fee. Renewal license fees include customer technical support and 
product enhancements and are recognized ratably over the term of the license 
period. The Company provides a comprehensive range of services, including 
consulting and educational services. Services revenue is recognized at the 
time the service is provided. Allowances are maintained for potential credit 
losses, which have not been significant to date. 
  
     Total revenues increased 43% to $10.7 million for the quarter ended 
June 30, 1997, from $7.5 million for the quarter ended June 30, 1996.  For the
six month period ended June 30, 1997, total revenues increased by  43% to $19.4
from $13.6 million for the comparable period 1996 period.  
  
     International revenues accounted for approximately 31% and 16% of the 
Company's total revenues for the three months ended June 30, 1997 and 1996, 
respectively. International revenues accounted for approximately 27%  and 17% 
of the Companies total revenues for the six months ended June 30, 1997 and 
1996, respectively.
  
     INITIAL LICENSE FEES

     Initial license fee revenues increased 34% to $6.5 million for the 
quarter ended June 30, 1997, from $4.9 million for the quarter ended June 30, 
1996.  For the six month period ended June 30, 1997, initial license fee 
revenues increased 40%  to $11.8 million from $8.5 million for the comparable 
1996 period. The increase in initial license fees was primarily due to 
increased world-wide acceptance throughout the industry of  the Company's 
move to integrated applications suites verses single product sales.
  
     North American initial license fees decreased $400,000 (-8%) to $3.5 
million in the second quarter of 1997 compared to $3.9 million in the second 
quarter of 1996.  For the six month period ended June 30, 1997, North 
American initial license fees increased $600,000 (9%) to $7.1 million 
compared to $6.5 million for the comparable 1996 period.  The results in the 
second quarter reflect an increase in the percentage of new salespersons in 
the domestic sales force due to involuntary and voluntary attrition.
  
     Initial license fees from outside North America increased $2.0 million 
(192%) to $3.0 million, or 46% of total initial license fees revenue for the 
second quarter of 1997,  from $1.0 million or 21% for the quarter ended June 
30, 1996. For the six month period ended June 30, 1997, initial license fees 
from outside North America increased by $2.7 million (135%) to $4.7 million, 
or 40% of total license fees revenue, compared to $2.0 million or 24% for the 
comparable 1996 period.  The increase in initial license fees outside North 
America is primarily the result of increased acceptance of  the Company's 
move to integrated applications suites verses single product sales both in 
Europe and the Asia-Pacific regions. 
  
     As both the European and Asia-Pacific operations continue to mature, the 
Company believes that initial license fees from outside North America will 
continue to increase as a percentage of total revenues.  
  
     The initial license fees for products are based on the number of seats a 
licensee contracts to use.
  
     RENEWAL LICENSE FEES AND SERVICES

     Renewal license fees include a portion of initial license fee amounts 
representing support (unbundled from the initial license fee) and annual 
license renewals.  Renewal license fee revenues increased 35% to $2.2 million 
in the three months ended June 30, 1997 from $1.6 million for the comparable 
period in 1996. For the six month period ended June 30, 1997, renewal license 
fee revenues increased 30% to $4.2 million from $3.2 for the comparable 1996 
period.  The increase is due to an expanded user base as a result of an 
increased number of product installations and license expansions.

                                      9
<PAGE>
  
     Services revenues increased 92% to $2.0 million in the second quarter of 
1997 from $1.0 million in the second quarter of 1996. For the six month 
period ended June 30, 1997, service revenues increased 77% to $3.3 million 
from $1.9 million for the comparable 1996 period.  This increase is 
attributable to the increase in revenues from the initial licensing of the 
SA-EXPERTISE-TM- products and the Company's commitment to being a total 
solutions provider of products, services and training to existing customers.
  
    COSTS OF LICENSE FEES

     Costs of license fees consist primarily of third party royalty and 
commission payments, product media, documentation, duplication, shipment, and 
amortization of capitalized software costs.  Costs of license fees increased 
48%  to $628,000 in the second quarter of 1997 from $423,000 in the second 
quarter of 1996.  For the six month period ended June 30, 1997, costs of 
license fees increased 28% to $1.0 million from $808,000 for the cmoparable 
1996 period.  Costs of license fees represented 6% of total revenues for the 
three months ended June 30, 1997, and 1996. For the six month period ended 
June 30, 1997, costs of license fees represented 5% of total revenues 
compared to 6% for the comparable 1996 period.  The Company expects these 
costs to remain a similar percentage of total revenues for the remainder of 
1997.
  
     COSTS OF RENEWAL LICENSE FEES AND SERVICES

     Costs of renewal license fees and services consist primarily of the 
costs of providing customer technical support, consulting, education, and 
account management. Costs of renewal license fees and services constituted 
19% and 20% of total revenues and 48% and 56% of renewal license fees and 
services revenue in the second quarters of 1997 and 1996, respectively.   
Costs of renewal license fees and services constituted 18% and 20% of total 
revenues and 47% and 52% of renewal license fees and services revenue in the 
first six months of 1997 and 1996, respectively.   The increase was due 
primarily to the growth in the Company's installed customer base.
  
    SALES AND MARKETING

   Sales and marketing expenses consist primarily of salaries, commissions, 
incentives and travel expenses of sales and marketing personnel, as well as 
promotional expenses.   Sales and marketing expenses were 45% and 47% of 
total revenues in the second quarters of 1997 and 1996, respectively.   For 
the six month periods ended June 30, 1997 and 1996, sales and marketing 
expenses were 47% and 49% of total revenues, respectively.  The increase was 
primarily due to the development and staffing of the channel marketing 
department.
  
  PRODUCT DEVELOPMENT

  The following table sets forth information regarding product development 
                    costs (dollar amounts in thousands):

<TABLE>
<CAPTION>

                                       Three months ended June 30,    Six months ended June 30,
                                       ---------------------------    -------------------------
                                            1997         1996             1997           1996
                                          -------      -------         --------       ---------
<S>                                      <C>           <C>            <C>             <C>
Total product development costs           $ 1,632      $ 1,343         $  3,300       $  2,564
Costs capitalized                             327          192              637            396
                                          -------      -------         --------       --------
  Product development expense             $ 1,305      $ 1,151         $  2,663       $  2,168
                                          =======      =======         ========       ========

Amortization of capitalized software
  development costs (included in costs
  of license fees)                        $   202      $   103         $    352       $    166

Percentage of costs capitalized                20%          13%              19%            15%
Percentage of costs capitalized,
  net of amortization                           8%           5%               9%             8%
</TABLE>


     Product development expenses were 12% and 15% of total revenues in the 
second quarters of 1997 and 1996, respectively. For the six month periods 
ended June 30, 1997 and 1996, product development expenses were 14% and 16% 
of total revenues, respectively.  The increase in dollar amounts was due 
primarily to the growth of the development department.  The decrease in 
percentage of revenue is due primarily to the increase in costs capitalized 
resulting from a higher concentration of resources dedicated to unreleased 
products.
  
                                          10
<PAGE>

     The Company capitalized software development costs in accordance with 
Statement of Financial Accounting Standards No. 86, "Accounting for the Costs 
of Computer Software to be Sold, Leased or Otherwise Marketed." The amounts 
capitalized are dependent on the specific activities that the development 
staff is engaged in during each year.  Capitalized software development costs 
are amortized over the estimated life of the related products (up to three 
years) and amounts amortized are included in the costs of license fees.
  
  GENERAL AND ADMINISTRATIVE

     General and administrative expenses include the costs of finance, human 
resources, information systems, and administrative departments of the 
Company.  General and administrative expenses represented 10% of total 
revenue for the second quarters of 1997 and 1996.  For the six month periods 
ended June 30, 1997 and 1996, general and administrative expenses were 9% and 
11% of total revenues, respectively. 

     SEVERANCE CHARGE

     Severance charge amounts for the second quarter of 1996 include the 
compensation and benefits expense resulting from certain management 
separations.

     INTEREST INCOME, NET

    Interest income, net, was $228,000 and $188,000 for the three months 
ended June 30, 1997 and 1996, respectively.  For the six month period ended 
June 30, 1997, interest income increased to $388,000 from $363,000 for the 
six month period ended June 30, 1996.  The increase in net interest income is 
a result of continued re-investment of the interest earned on the Company's 
marketable securities and cash equivalents.
  
LIQUIDITY AND CAPITAL RESOURCES
  
     The Company generated $3.9 million and $3.1 million of cash from 
operations for the six months ended June 30, 1997 and 1996, respectively.  
The 1997 increase is due primarily to net income and an increase in deferred 
revenues, as well as a decrease in accounts receivable. 

     Account receivables decreased to $13.4 million from $13.8 million 
deferred revenues increased to $10.2 million from $7.6 million at June 30, 
1997 from December 31, 1996, respectively.  The decrease in accounts 
receivable is primarily attributable to successful collection efforts during 
the first six months of 1997, and the lower amount of initial license fee 
revenues in the second quarter of 1997 compared to the fourth quarter of 
1996.  

     The Company received $363,000 for investment activities in the first two 
quarters of 1997, and used $6.4 million for investment activities for the 
same period in 1996.  In the first six months of 1997 and 1996, the Company 
expended $1.1million and  $1.8 million, respectively, for purchases of 
property and equipment. Due to planned business expansion, additions to 
property and equipment are expected to continue, including the purchase of 
equipment for new employees, upgrading equipment for existing employees, and 
expansion of Company facilities.  As of June 30, 1997, the Company had no 
material commitments for capital expenditures.

     As of June 30, 1997, the Company had $20.3 million of cash and cash 
equivalents, $127,000 of short-term investments, and working capital of $21.2 
million.  In addition, at June 30, 1997 the Company had a working capital 
line of credit of $2.0 million.  Management believes that existing cash 
balances and marketable securities, cash flow from operations, and the line 
of credit commitment will be sufficient to meet the Company's currently 
anticipated working capital and capital expenditure requirements at least 
through the next twelve months.
  
     In October 1996 the Company signed a lease for a new corporate office 
facility in the same vicinity as its current corporate office. The expected 
occupancy date is January 1998.  The new facility is considered necessary to 
meet the expected growth in company staff. The lease commitment is 
substantially greater than the current lease, but is relatively comparable in 
cost per square foot.  In connection with this relocation, there may be 
capital costs incurred by the company for leasehold improvements and other 
equipment.  In connection with the Company's decision to remain in Indiana, 
state and city tax credits are available which could aggregate more than $10 
million over a ten year period beginning in 1998.

                                             11

<PAGE>

OTHER CONSIDERATIONS

     In addition to the other information set forth in this report, there are 
certain risks that should be considered with regard to the Company and its 
Common Stock.  The following section lists some, but not all, of these risks 
and uncertainties which may cause a significant impact on the Company's 
future results of operations.  This section should be read in conjunction 
with the Company's 1996 Annual Report to Shareholders and Form 10-K for the 
year ended December 31, 1996.
  
     The Company's quarterly operating results fluctuate from quarter to 
quarter with the fourth quarter historically having the highest total 
revenues and operating income. The Company believes that this pattern will 
repeat in the future. 
  
     The Company may experience significant fluctuations in operating results 
depending upon many factors, including, among others, the timing of new 
application announcements and releases by the Company and its competitors, 
budgeting cycles of its customers, demand for the Company's products, the 
size and timing of customer orders, changes in the proportion of revenues 
attributable to license fees versus renewal fees and services, changes in the 
level of operating expenses, and general economic conditions. As a result, 
the Company believes that period-to-period comparisons are not necessarily 
meaningful and should not be relied upon as an indication of future 
performance.
  
    Although the Company has experienced significant growth in recent 
periods, such growth rates may not be sustainable and may not be indicative 
of future operating results. The Company's continued growth will depend in 
part upon its ability to enhance existing applications and develop and 
introduce new applications that are technologically advanced, respond to 
evolving customer requirements, respond to competitive products or 
announcements, and achieve market acceptance of its products.
  
     The trading price of the Company's Common Stock could be subject to wide 
fluctuations in response to quarterly variations in the Company's operating 
results, announcements of new products or technological innovations by the 
Company or its competitors, as well as other events or factors.  Changes in 
earnings estimates made by brokerage firms and industry analysts relating to 
the market in which the Company does business, or relating to the Company 
specifically, have in the past resulted and could in the future result in an 
immediate and adverse effect on the market price of the Company's Common 
Stock.  In addition, the stock market has from time to time experienced 
extreme price and volume fluctuations, which have particularly affected the 
market prices of securities of many high-technology companies and which have 
often been unrelated to the operating performance of these companies.  The 
broad market fluctuations may adversely affect the market price of the 
Company's Common Stock.
  
     The Company currently derives substantially all of its revenue from the 
SA-EXPERTISE-TM- suite of products and related services and expects this 
concentration to continue for the foreseeable future.  As a result, any 
factor adversely affecting the demand for, or pricing of the SA-EXPERTISE-TM- 
suite of products and services would have a material adverse effect on the 
Company's business and results of operations. At the end of the first quarter 
the company released SA-EXPERTISE-TM- for CUSTOMER RELATIONSHIP MANAGEMENT 
(CRM), a suite of applications to address external customer support and 
satisfaction. The Company's future financial performance will depend 
significantly on the successful development and customer acceptance of new 
and enhanced versions of the SA-EXPERTISE-TM- suite and other products.

     The Company believes that its future success will depend upon its 
ability to attract, motivate, and retain qualified personnel, including key 
members of senior management and members of the Company's sales force and 
development staff.  Competition for such personnel is intense.  The inability 
to hire and retain qualified personnel could have a material adverse effect 
on the Company's business or results of operations.  In addition, the rapid 
growth in the Company's customer base and expansion of its applications have 
placed, and are expected to continue to place, a strain on the Company's 
management and other resources.  The Company's future performance will depend 
in part on its ability to implement and improve its operational, financial, 
and management information systems and to hire, train, and manage its 
employees.

                                           12

<PAGE>
  
     In conjunction with the license of its applications, the Company markets 
a proprietary application development environment, including its own fourth 
generation language.  In the event that the Company's proprietary application 
development environment does not keep pace with the technological changes 
required by its customers, there can be no assurance that the Company would 
be able to modify its proprietary application development environment or 
rewrite its applications, and the inability or delays in doing so could have 
a material adverse effect on the Company's business or results of operations.
  
     Because the Company provides its licensees with the source code to 
certain Company licensed applications, licensees have the ability to 
customize such applications.  However, there can be no assurance that all 
licensees will appropriately isolate their customizations. As a result, the 
Company, while not contractually obligated, may incur additional costs for 
services in excess of those that would ordinarily be required, and customer 
satisfaction could diminish substantially, resulting in a material adverse 
effect on the Company's business or results of operations.
  
     The market for the Company's applications is characterized by rapid 
technological advances, changes in customer requirements and frequent new 
product introductions and enhancements.  The Company's growth and future 
financial performance will depend in part upon its ability to enhance 
existing applications and to develop and introduce new applications that meet 
technological advances, respond to evolving customer requirements, respond to 
competitive products or announcements, and achieve market acceptance.  There 
can be no assurance that the Company will be successful in developing and 
marketing new applications or enhancements to existing applications on a 
timely basis, or that its enhancements and new applications will adequately 
address the changing needs of the marketplace and achieve market acceptance.  
Any such failure could have a material adverse effect on the Company's 
business or results of operations. Furthermore, programs as complex as those 
offered by the Company may contain a number of undetected errors or bugs when 
they are first introduced or as new versions are released.  There can be no 
assurance that, despite testing by the Company and by third-party test sites, 
errors will not be found in future applications or enhancements, with the 
possible result of delay in or loss of market acceptance and a material 
adverse effect on the Company's business or results of operations.
  
     The competitive factors affecting the market for the Company's software 
and services include: vendor and product reputation, availability of products 
on "popular" computer and communications platforms, scalability, integration 
with other enterprise applications, functionality and features, ease-of-use, 
product quality, performance, price, quality of support, documentation, and 
training.  The relative importance of each of these factors depends upon the 
market segment.  The inability to compete effectively with respect to these 
factors could have a material adverse effect on the Company's business or 
results of operations.
  
     The Company is not aware that its products, trademarks, or other 
proprietary rights infringe the property rights of third parties. However, 
there can be no assurance that third parties will not assert infringement 
claims against the Company in the future with respect to current or future 
products or that any such assertion may not require the Company to enter into 
royalty arrangements or result in costly litigation.  As the number of 
software products in the industry increases and the functionality of these 
products further overlap, the Company believes that software developers may 
become increasingly subject to infringement claims.  Any such claims, with or 
without merit, can be time consuming and expensive to defend.
  
     Despite the high credit ratings on the Company's marketable securities, 
there is no assurance such agencies will not default on their obligations 
which could result in losses of principal and accrued interest to the 
Company.

                                  13  

<PAGE>

                                 PART II - OTHER INFORMATION
     

ITEM 6.   EXHIBITS AND REPORTS ON FORM 8-K
     
     (a)  Exhibits
          Exhibit 11 -- Statement re: Computation of Earnings Per Share 
          Exhibit 27 - Financial Data Schedule
        
     (b)  Reports on Form 8-K 
          No reports on Form 8-K were filed during the current period.
  
                                   SIGNATURES
  
     Pursuant to the requirements of the Securities Exchange Act of 1934, the 
Registrant has duly caused this report to be signed on its behalf by the 
undersigned, thereunto duly authorized.

  
Dated: August 11, 1997

SOFTWARE ARTISTRY, INC.       

/s/ W. Scott Webber                              Thomas E. Vanneman
- ------------------------------------        --------------------------
W. Scott Webber                                 Thomas E. Vanneman   
President, Chief Executive Officer         Vice President, Finance and 
and Director                               Administration, Chief Financial 
(Principal Executive Officer)              Officer, Secretary and Treasurer
                                            (Principal Financial Officer and 
                                             Principal Accounting Officer)




                                            14

<PAGE>

                             SOFTWARE ARTISTRY, INC.
          EXHIBIT 11 -- STATEMENT RE: COMPUTATION OF EARNINGS PER SHARE
                (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)



<TABLE>
<CAPTION>


                                                    Three Months Ended June 30,             Six Months Ended June 30,
                                                   ----------------------------           -----------------------------
                                                     1997                1996               1997                1996
                                                     ----                ----               ----                ----
<S>                                           <C>                <C>                 <C>                 <C> 
Primary:
Average shares outstanding                         6,831,566           6,751,925           6,808,598          6,762,913
Net effect of dilutive stock options                 899,004             712,613             829,388            772,920
                                                  ----------          ----------          ----------         ----------

     Total                                         7,730,570           7,464,538           7,637,986          7,535,833
                                                  ==========          ==========          ==========         ==========
Net income (loss)                                 $      714          $       86          $    1,018         $      (62)

Per share amount                                  $     0.09          $     0.01          $     0.13         $    (0.01)
                                                  ==========          ==========          ==========         ==========
Fully diluted:
Average shares outstanding                         6,831,566           6,751,925           6,808,598          6,762,913
Net effect of dilutive stock options               1,104,653             712,613           1,123,660            772,920
                                                  ----------          ----------          ----------         ----------
     Total                                         7,936,219           7,464,538           7,932,258          7,535,833
                                                  ==========          ==========          ==========         ==========
Net income (loss)                                 $      714          $       86          $    1,018         $      (62)

Per share amount                                        0.09                0.01                0.13              (0.01)
                                                  ==========          ==========          ==========         ==========
</TABLE>

                                       15


<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM ITEM 1 OF
FORM 10-Q FOR THE THREE MONTHS ENDED JUNE 30, 1997, AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-START>                             APR-01-1997
<PERIOD-END>                               JUN-30-1997
<CASH>                                          20,271
<SECURITIES>                                       127
<RECEIVABLES>                                   13,829
<ALLOWANCES>                                       467
<INVENTORY>                                          0
<CURRENT-ASSETS>                                35,142
<PP&E>                                           9,321
<DEPRECIATION>                                   3,465
<TOTAL-ASSETS>                                  42,586
<CURRENT-LIABILITIES>                           13,991
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        24,342
<OTHER-SE>                                       3,516
<TOTAL-LIABILITY-AND-EQUITY>                    42,586
<SALES>                                          6,535
<TOTAL-REVENUES>                                10,724
<CGS>                                                0
<TOTAL-COSTS>                                        0
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                  1,082
<INCOME-TAX>                                       368
<INCOME-CONTINUING>                                714
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                       714
<EPS-PRIMARY>                                      .09
<EPS-DILUTED>                                      .09
        

</TABLE>


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