WET SEAL INC
424B3, 1996-10-09
WOMEN'S CLOTHING STORES
Previous: CASINO AMERICA INC, 424B3, 1996-10-09
Next: MUNICIPAL INVT TR FD INTERM TERM SER 211 DEFINED ASSET FDS, 485BPOS, 1996-10-09





                                                      Registration No. 333-13399
                                                                  Rule 424(b)(3)



                                 200,000 Shares
                               THE WET SEAL, INC.
                      Class A Common Stock, $.10 par value

          This  Prospectus  relates to 200,000  shares  (the "Class A Shares" or
"Shares") of Class A Common Stock,  $.10 par value ("Class A Common Stock"),  of
The Wet Seal, Inc. (the "Company").  The Class A Shares being offered hereby are
being offered by La Senza Inc., a Canadian  corporation  which is a wholly-owned
subsidiary of Suzy Shier Limited,  a Canadian  corporation which indirectly is a
principal stockholder of the Company. La Senza Inc. is referred to herein as the
"Selling  Stockholder." The offering of the Shares by the Selling Stockholder is
referred to herein as the  "Offering."  The Company  will not receive any of the
proceeds from the sale of Class A Shares offered hereby. The Class A Shares will
be offered as such upon the  automatic  conversion  into Class A Common Stock of
200,000 shares of Class B Common Stock,  $.10 par value ("Class B Common Stock")
held  by  the  Selling  Stockholder.   The  Company's  Restated  Certificate  of
Incorporation  provides  certain  restrictions  on the ownership and transfer of
Class B Common Stock,  including  that shares of Class B Common Stock may not be
transferred by sale or otherwise to any person other than a Permitted Transferee
(as defined in the Company's Restated Certificate of Incorporation, see "Selling
Stockholder")  without first being converted to Class A Common Stock. All of the
Shares being offered  hereby were issued by the Company in private  transactions
not involving any public offering and may not be resold in a public distribution
except in compliance  with the  Securities  Act of 1933, as amended (the "Act"),
and except upon conversion into Class A Common Stock.  Holders of Class A Common
Stock are entitled to one vote per share and holders of Class B Common Stock are
entitled to two votes per share on matters submitted to a vote of stockholders.

          The Class A Common Stock is traded on the Nasdaq National Market under
the symbol  "WTSLA."  On October 7, 1996,  the last  reported  sale price of the
Class A Common Stock on the Nasdaq National Market was $38.125 per share.

          See  "Risk  Factors"  beginning  on  page 3 of this  Prospectus  for a
discussion  of  certain   factors  that  should  be  considered  by  prospective
purchasers of the Shares offered hereby.

         THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE
           SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES
             COMMISSION NOR HAS THE SECURITIES AND EXCHANGE COMMIS-
              SION OR ANY STATE SECURITIES COMMISSION PASSED UPON
                 THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS.
                    ANY REPRESENTATION TO THE CONTRARY IS A
                              CRIMINAL OFFENSE.

                                October 8, 1996.


<PAGE>



                              AVAILABLE INFORMATION

          The  Company  is  subject  to the  informational  requirements  of the
Securities  Exchange  Act of 1934,  as amended  (the  "Exchange  Act"),  and, in
accordance  therewith,  files,  reports,  proxy statements and other information
with the Securities and Exchange  Commission (the  "Commission").  Such reports,
proxy statements and other information filed by the Company can be inspected and
copied at the  public  reference  facilities  maintained  by the  Commission  at
Judiciary  Plaza,  450 Fifth Street,  N.W.,  Washington,  D.C.  20549 and at the
Commission's regional offices at 7 World Trade Center, Suite 1300, New York, New
York 10048 and Northwestern Atrium Center, 500 West Madison Street,  Suite 1400,
Chicago,  Illinois  60661.  Copies of such  materials  can be obtained  from the
Commission  at  prescribed  rates  from  the  Public  Reference  Section  of the
Commission at its principal office at Judiciary  Plaza, 450 Fifth Street,  N.W.,
Washington,  D.C.  20549.  The  Commission  maintains  a Web site that  contains
reports,  proxy and information  statements and other information  regarding the
Company at http://www.sec.gov.

          The Company has filed with the Commission a Registration  Statement on
Form S-3 (herein, together with all amendments and exhibits,  referred to as the
"Registration  Statement")  under the Act,  with  respect to the Shares  offered
hereby. This Prospectus, which constitutes a part of the Registration Statement,
does not contain all of the information set forth in the Registration Statement,
certain parts of which are omitted in accordance  with the rules and regulations
of the  Commission.  For further  information,  reference  is hereby made to the
Registration  Statement  and  exhibits  filed as a part  thereof  and  otherwise
incorporated  therein and which may be inspected and copied in the manner and at
the sources described above.  Statements  contained in this Prospectus as to the
contents of any document referred to are not necessarily  complete,  and in each
instance  reference is made to such exhibit for a more complete  description and
each such statement is qualified in its entirety by such reference.

                 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

          The following  documents which have been filed by the Company with the
Commission are incorporated by reference into this Prospectus.

          1) The Company's  Quarterly Report on Form 10-Q for the fiscal quarter
ended August 3, 1996.

          2) The Company's  Quarterly Report on Form 10-Q for the fiscal quarter
ended May 4, 1996.

          3) The Company's  Annual Report on Form 10-K for the fiscal year ended
February 3, 1996.

          4) The Company's Current Report on Form 8-K dated June 11, 1996.


                                       -2-

<PAGE>



          5) The Company's Proxy Statement dated May 31, 1996.

          6) The  description  of the Company's  Class A Common Stock,  $.10 par
value share, contained in the Company's Registration Statement on Form S-1 under
the  Securities  Act  filed  with the  Commission  on July 30,  1990  (File  No.
33-34895); and

          7) All  documents  filed by the Company  pursuant  to Sections  13(a),
13(c), 14 or 15(d) of the Exchange Act subsequent to the date of this Prospectus
and prior to the termination of this offering shall be deemed to be incorporated
by reference in this  Prospectus and to be a part hereof from the date of filing
such documents.

          Any  statement  contained  herein or in any document  incorporated  or
deemed to be incorporated by reference  herein shall be deemed to be modified or
superseded  for the purposes of this  Prospectus  to the extent that a statement
contained herein or in any other subsequently filed document which also is or is
deemed to be  incorporated  by  reference  herein  modifies or  supersedes  such
statement.  Any such statement so modified or superseded  shall not be deemed to
constitute a part of this Prospectus,  except as so modified or superseded.  The
Company  will  provide  without  charge  to each  person  to whom a copy of this
Prospectus is delivered,  upon written or oral request of such person, a copy of
any or all of the  information  that has been  incorporated by reference in this
Prospectus  (excluding  exhibits to such information  which are not specifically
incorporated  by reference into such  information).  Requests for such documents
should be  directed  to the  Company  at its  principal  executive  offices,  64
Fairbanks, Irvine, California 92718, Attention:  Corporate Secretary,  telephone
(714) 583-9029.

                                  RISK FACTORS

          Potential  purchasers  of the Class A Common  Stock  should  carefully
consider the following  factors,  as well as the other information  contained in
this Prospectus, before deciding to purchase the Class A Shares offered hereby.

Historical Decline in Comparable Store Sales; Prior Losses

          Although the Company's  comparable store sales have increased by 10.5%
through  the  twenty-six  weeks  ended  August 3, 1996 and 16.5% in the 13 weeks
ended August 3, 1996,  comparable  store sales declined by 14.2%,  9.2% and 4.1%
during  fiscal years 1993,  1994 and 1995,  respectively.  The Company  believes
these declines were primarily attributable to an industry-wide decrease in sales
of women's apparel, due in part to a shift in consumer  discretionary  spending.
This resulted in reduced  profitability  for many women's apparel  retailers and
led a large number of retailers,  including a number of specialty retailers,  to
close  stores or go out of business.  There can be no  assurance  that these and
other factors will not again result in declining  comparable store sales,  which
could adversely affect the Company's profitability.

          The  Company  incurred  net  losses  in  fiscal  1993 and 1994 of $2.4
million and $1.0 million,  respectively.  Those losses were due to a combination


                                      -3-

<PAGE>



of factors,  including  adverse economic  conditions in the Southern  California
market and  declines in the  Company's  comparable  store sales.  Following  the
Company's  acquisition of Contempo Casuals on July 1, 1995, the Company achieved
greater economies of scale and improved margins, which resulted in the Company's
return  to  profitability  in fiscal  1995 and for the  first six  months of the
current fiscal year. There can be no assurance that the Company will continue to
be profitable in the current fiscal year or in future years.

Changes in Fashion Trends

          The Company's  profitability is largely  dependent upon its ability to
anticipate the changing  fashion tastes of its customers and to respond to those
changing  tastes in a timely  manner.  The failure of the Company to anticipate,
identify or react appropriately to changing styles,  trends or brand preferences
could lead to, among other  things,  lower sales,  excess  inventories  and more
frequent markdowns,  which could have a material adverse effect on the Company's
financial condition and results of operations. In addition, fashion misjudgments
could  adversely  affect the  Company's  image with its  customers,  which could
materially  adversely affect the Company's  long-term sales,  profitability  and
growth.

Duplicate Store Locations

          As a result  of the  acquisition  of  Contempo  Casuals,  the  Company
currently  operates  both a  Contempo  Casuals  store and a Wet Seal store in 66
malls, which contain  approximately 134 of the Company's stores.  Such duplicate
locations  may compete for the same sales,  which has  resulted in a decrease in
sales volume and  profitability  at these  stores.  The Company has attempted to
reduce the level of competition  between its duplicate stores by differentiating
the  merchandise  mix in such  stores or by  closing  duplicate  locations.  The
Company is also converting certain duplicate stores to test new retail concepts.
There can be no  assurance  that the Company  will be able to reduce  comparable
store sales declines or improve the profitability of its duplicate stores.

Competition

        The young women's retail  apparel  industry is highly  competitive.  The
Company  competes  for  sales  primarily  with  specialty   apparel   retailers,
department  stores  and  certain  other  apparel  retailers,  many of which have
significantly  greater  financial,  marketing and other  resources  available to
them. In addition,  the Company  competes for favorable site locations and lease
terms in shopping malls.  Competition may significantly  increase in the future,
which could adversely affect the Company.

Economic Conditions and Consumer Spending

          As with other retail  businesses,  the Company's business is sensitive
to consumer spending patterns and preferences.  The Company's growth,  sales and
profitability  may be  adversely  affected  by  unfavorable  local,  regional or
national  economic  conditions.  The Company is especially  affected by economic
conditions in California, where approximately 35% of its stores are located.


                                      -4-

<PAGE>


          Substantially  all of the  Company's  stores are  located in  regional
shopping malls.  The Company's sales are derived,  in part, from the high volume
of traffic in such malls.  The Company  therefore  benefits  from the ability of
mall "anchor" tenants and other area attractions to generate consumer traffic in
the vicinity of the Company's  stores and the continuing  popularity of malls as
shopping  destinations.  Sales volume and mall traffic may be adversely affected
by economic downturns in a particular area,  competition from non-mall retailers
and other malls, the closing of anchor  department  stores,  and declines in the
desirability  of the shopping  environment  in a particular  mall,  all of which
could adversely affect the Company's sales and profitability.

          The Company's sales and  profitability  also depend upon the continued
demand by the Company's customers for fashionable, casual apparel. If the demand
for apparel and related  merchandise  were to decline,  the Company's  financial
condition and results of operations could be materially and adversely  affected.
Shifts in consumer  discretionary  spending  to other  goods such as  electronic
equipment, computers and music could also adversely affect the Company.

Seasonality

          The retail apparel industry is highly seasonal.  The Company generates
its highest level of sales during the Christmas  season  (beginning  the week of
Thanksgiving  and ending the first  Saturday  after  Christmas) and the "back to
school"  season  (beginning  the last week of July and  ending the first week of
September). The Company's profitability depends, to a significant degree, on the
sales  generated  during  these peak  periods.  Any decrease in sales or margins
during these periods,  whether as a result of then current economic  conditions,
poor weather or other  factors  beyond the control of the Company,  could have a
material adverse effect on the Company.

Dependence on Key Personnel

          The  Company's  success  depends  to a  significant  extent  upon  the
performance  of  its  senior  management,  particularly  Kathy  Bronstein,  Vice
Chairman and Chief  Executive  Officer,  and Edmond Thomas,  President and Chief
Operating  Officer.  While  the  Company  has  employment  agreements  with  Ms.
Bronstein and Mr. Thomas that extend through  January 30, 2001,  there can be no
assurance that the services of either of such executives  will remain  available
to the Company pursuant to such employment agreements. The employment agreements
of each of Ms. Bronstein and Mr. Thomas contain non-competition  covenants.  The
Company  maintains "key man" life insurance on the life of each of Ms. Bronstein
and Mr. Thomas in the amount of $5 million.


                                       -5-

<PAGE>



Voting Rights of Common Stock; Control by Selling Stockholder

          The voting rights of Class A Common Stock are limited by the Company's
Restated  Certificate  of  Incorporation  (the "Restated  Certificate").  On all
matters with respect to which the Company's  stockholders  have a right to vote,
including  for the  election of  directors,  a holder of Class A Common Stock is
entitled  to one  vote per  share,  while a  holder  of Class B Common  Stock is
entitled to two votes per share.  Except as otherwise  required by law,  Class A
Common Stock and Class B Common Stock vote together as a single class.

          Prior to the Offering,  the holders of Class B Common Stock (including
the Selling Stockholder) represented 35.9% of the voting power of all classes of
the Company's  capital stock, of which shares  representing  30.2% of the voting
power were owned in the aggregate by 3254127  Canada Inc.,  3254143 Canada Inc.,
Los Angeles Express Fashions Inc. (collectively,  the "GT Stockholders") and the
Selling  Stockholder.  The GT  Stockholders  and the  Selling  Stockholders  are
controlled, directly or indirectly, by Irving Teitelbaum, Chairman of the Board,
and Stephen Gross, Secretary and a Director of the Company.

          Following  consummation of the Offering, the holders of Class B Common
Stock will own shares  representing  33.9% of the voting power of all classes of
the Company's  capital stock, and 28.1% of the voting power will be owned by the
GT  Stockholders.  As a result,  after the Offering,  the GT Stockholders may be
able to direct the election of all the  directors  of the Company and  determine
the outcome of any matter  submitted to a vote of  stockholders,  including  any
merger,  consolidation  or sale  of all or  substantially  all of the  Company's
assets, except as otherwise provided by law.

Anti-Takeover Proposals

          The Board of Directors  has approved a  resolution  proposing  certain
amendments to its Restated Certificate of Incorporation which would (i) create a
classified  Board of Directors  consisting of three classes each serving a three
year  term and (ii)  provide  for a 75%  super-majority  voting  in the event of
certain  unsolicited  takeover offers.  These proposals will be the subject of a
proxy solicitation to be presented to the stockholders for adoption.  If adopted
by the  stockholders,  the proposals  would make the Company less  vulnerable to
hostile  bidders and would  possibly  prevent  stockholders  from  realizing the
premium price usually associated with such bids.


                                 USE OF PROCEEDS

          The Company will not receive any of the proceeds  from the sale of the
Shares by the Selling Stockholder.





                                       -6-

<PAGE>



                               SELLING STOCKHOLDER

          The Selling  Stockholder  is a  wholly-owned  subsidiary of Suzy Shier
Limited,  a public  company  whose shares are traded on the Montreal and Toronto
Stock  Exchanges.  Suzy Shier Limited is also the indirect parent of Los Angeles
Express Fashions Inc., holder of 1,300,000 shares of Class B Common Stock of the
Company.  These  companies are  controlled,  directly or  indirectly,  by Irving
Teitelbaum,  Chairman of the Board, and Stephen Gross,  Secretary and a Director
of the Company. Messrs. Teitelbaum and Gross are brothers-in-law.

          Except for sales to  Permitted  Transferees,  any sale or  transfer of
shares of Class B Common Stock will result in the  automatic  conversion of such
shares  of Class B  Common  Stock  into an equal  number  of Class A  Shares.  A
Permitted  Transferee  is  defined  in the  Company's  Restated  Certificate  of
Incorporation  as (i) an original  holder of Class B Common Stock (an  "Original
Holder"),  (ii) an  immediate  family  member of an  Original  Holder  that is a
natural person, or (iii) a corporation, trust, partnership, limited partnership,
association or similar entity which is directly or indirectly wholly-owned by an
Original Holder or his family members. The Shares being registered hereby by the
Selling  Stockholder  will be issued upon the  conversion  of 200,000  shares of
Class B Common Stock currently held by the Selling Stockholder.

          The Selling Stockholder,  a Permitted Transferee,  received its shares
as a result of a transaction  with Los Angeles  Express  Fashions  Inc.,  also a
Permitted Transferee.

          The  following  table sets  forth,  as of  October  1,  1996,  (i) the
ownership  of the  outstanding  shares  of  Common  Stock  held  by the  Selling
Stockholder  before  the  Offering,  (ii) the number of shares of Class A Common
Stock  being sold by the  Selling  Stockholder  in the  Offering,  and (iii) the
number of shares held by the Selling Stockholder after the Offering.

<TABLE>
<CAPTION>

                         Number of
                         Shares of                                                 Number of Shares
                          Class A        Number of Shares                          of Class A Common
                        Common Stock     of Class B Common    Number of Shares     Stock and Class B
                        Owned Before    Stock Owned Before    of Class A Common   Common Stock Owned
                          Offering           Offering        Stock Being Offered    After Offering


<S>                     <C>             <C>                 <C>                   <C>
La Senza Inc.                0                200,000              200,000                 0

</TABLE>



                              PLAN OF DISTRIBUTION

          The Selling  Stockholder may elect,  from time to time, to sell Shares
in the  over-the-counter  market,  on any  other  exchange  on which the Class A
Common  Stock is listed or  traded,  in  negotiated  transactions  or  through a
combination of such methods of sale, at market prices  prevailing at the time of


                                      -7-

<PAGE>



sale, prices related to the then-current  market price or at negotiated  prices,
including  pursuant to an underwritten  offering or one or more of the following
methods: (a) purchases by a broker-dealer as principal and resale by such broker
or dealer for its account  pursuant to this Prospectus;  (b) ordinary  brokerage
transactions and transactions in which the broker solicits  purchasers;  and (c)
block  trades in which the  broker-dealer  so engaged  will  attempt to sell the
Shares as agent but may  position and resell a portion of the block as principal
to facilitate the transaction. The Selling Stockholder may also pledge Shares as
collateral for margin  accounts and such Shares could be resold  pursuant to the
terms of such  accounts.  In  effecting  sales,  broker-dealers  engaged  by the
Selling  Stockholder may arrange for other  broker-dealers to participate.  Such
broker-dealers may receive compensation in the form of discounts, concessions or
commissions from the Selling Stockholder and/or the purchasers of the Shares for
which  such  broker-dealers  may  act as  agent  or to  whom  they  may  sell as
principal,  or both (which compensation shall be negotiated immediately prior to
sale and which, as to a particular broker- dealer, may be in excess of customary
compensation).  Any  broker-dealer  may act as  broker-  dealer on behalf of the
Selling  Stockholder in connection with the offering of certain of the Shares by
the Selling Stockholder.

          Under the Exchange  Act, and the  regulations  thereunder,  any person
engaged in a  distribution  of the Shares  offered  by this  Prospectus  may not
simultaneously  engage in market making  activities  with respect to the Class A
Common Stock of the Company during the applicable "cooling off" periods prior to
the  commencement of such  distribution.  In addition,  and without limiting the
foregoing,  the Selling Stockholder will be subject to applicable  provisions of
the Exchange Act and the rules and  regulations  thereunder  including,  without
limitation,  Rules  10b-6 and 10b-7,  which  provisions  may limit the timing of
purchases and sales of Shares by the Selling Stockholder.

                                     EXPERTS

          The financial statements  incorporated in this Prospectus by reference
from the  Company's  Annual  Report on Form 10-K for the year ended  February 3,
1996 have been audited by Deloitte & Touche LLP, independent auditors, as stated
in  their  report,   which  financial  statements  are  incorporated  herein  by
reference,  and have been so  incorporated  in reliance  upon the report of such
firm given upon their authority as experts in auditing and accounting.

                                  LEGAL MATTERS

          The validity of the Class A Shares  offered hereby will be passed upon
for the Company by Akin,  Gump,  Strauss,  Hauer & Feld,  L.L.P.,  New York, New
York. Alan Siegel,  a director of the company,  is a member of the firm of Akin,
Gump,  Strauss,  Hauer & Feld, L.L.P. and holds options to purchase 6,000 shares
of Class A Common Stock.

                                       -8-

<PAGE>




No dealer,  salesperson or other  individual has
been  authorized to give any information or make
any   representations   not  contained  in  this
Prospectus  in  connection   with  the  offering
covered  by this  Prospectus.  If given or made,
such information or representations  must not be
relied  upon as having  been  authorized  by the
Company. This Prospectus does not constitute an
offer to sell, or a  solicitation of an offer to           THE WET SEAL, INC.
buy, any securities in any  jurisdiction  where,
or to any person to whom, it is unlawful to make
such offer or solicitation. Neither the delivery
of this  Prospectus  nor any sale made hereunder            200,000 Shares
shall,  under  any   circumstances,   create  an         Class A Common Stock,
implication  that  there has not been any change            $.10 par value
in the facts set forth in this  Prospectus or in
the  affairs  of  the  Company  since  the  date
hereof.


                TABLE OF CONTENTS

                                                              __________

                                           Page          P R O S P E C T U S
Available Information.........................2
Incorporation of Certain Documents                            __________
     by Reference.............................2
Risk Factors..................................3
Use of Proceeds...............................6
Selling Stockholder...........................7
Plan of Distribution..........................7
Experts.......................................8
Legal Matters.................................8




                                                           October 8, 1996
 


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission