A D A M SOFTWARE INC
10-K, 1996-07-01
PREPACKAGED SOFTWARE
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                             ---------------------
 
                                   FORM 10-K
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(MARK ONE)
 
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    [X]     ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE
                                           ACT OF 1934
                                         (FEE REQUIRED)
                            FOR THE FISCAL YEAR ENDED MARCH 31, 1996
                                               OR
   [  ]        TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES
                                      EXCHANGE ACT OF 1934
                                        (NO FEE REQUIRED)
             FOR THE TRANSITION PERIOD FROM                    TO                   
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                         Commission file number 0-26962
 
                            A.D.A.M. SOFTWARE, INC.
             (Exact name of Registrant as specified in its charter)
 
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                    GEORGIA                                        58-1878070
        (State or other jurisdiction of                         (I.R.S. employer
         incorporation or organization)                       identification no.)
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                             1600 RiverEdge Parkway
                                   Suite 800
                             Atlanta, Georgia 30328
                    (Registrants address including zip code)
 
                                 (770) 980-0888
              (Registrant's telephone number, including area code)
            Securities registered pursuant to Section(b) of the Act:
                                      NONE
 
            Securities registered pursuant to Section(g) of the Act:
 
                          COMMON STOCK $.01 PAR VALUE
                                (TITLE OF CLASS)
 
     Indicate by check mark whether the Registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.  Yes  X   No  
                                              ----    ----
     Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained to the
best of the Registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K.  
                              ---------------

     The aggregate market value of the voting stock held by non-affiliates of
the Registrant was $9,686,443 at June 25, 1996 based on the closing market price
of the Common Stock on such date as reported by the Nasdaq Stock Market's
National Market. As of such date, there were 5,254,647 shares of Registrant's
Common Stock, $.01 per share par value, outstanding.
 
                      DOCUMENTS INCORPORATED BY REFERENCE
 
     Portions of the definitive Proxy Statement for the Annual Meeting of
Shareholders to be held on September 18, 1996 are incorporated by reference into
Part III.
 
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                               TABLE OF CONTENTS
 
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                                            PART I
Item 1.    Business.....................................................................    1
Item 2.    Properties...................................................................   11
Item 3.    Legal Proceedings............................................................   11
Item 4.    Submission of Matters to a Vote of Security-Holders..........................   11
Item X.    Executive Officers of the Registrant.........................................   11
                                           PART II
Item 5.    Market for Registrant's Common Equity and Related Stockholder Matters........   13
Item 6.    Selected Financial Data......................................................   13
Item 7.    Management's Discussion and Analysis of Financial Condition and Results of
             Operations.................................................................   14
Item 8.    Financial Statements and Supplementary Data..................................   18
Item 9.    Changes in and Disagreements With Accountants on Accounting and Financial
             Disclosure.................................................................   18
                                           PART III
Item 10.   Directors and Executive Officers of the Registrant...........................   19
Item 11.   Executive Compensation.......................................................   19
Item 12.   Security Ownership of Certain Beneficial Owners and Management...............   19
Item 13.   Certain Relationships and Related Transactions...............................   19
                                           PART IV
Item 14.   Exhibits, Financial Statement Schedules, and Reports on Form 8-K.............   20
SIGNATURES..............................................................................   23
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                                     PART I
 
ITEM 1.  BUSINESS
 
GENERAL
 
     A.D.A.M. Software, Inc. (the "Company" or "A.D.A.M.") creates, publishes
and markets educational multimedia software products that provide anatomical,
medical, scientific and health-related information for the academic/health
professional ("academic") and consumer markets. A.D.A.M. products incorporate
internally developed, original medical illustrations with text, audio,
photography, animation and video in easy-to-use, interactive software
applications.
 
     The Company creates educational multimedia software products with varying
levels of content, functionality and price for both the academic and consumer
markets. The A.D.A.M. Scholar Series includes products for the medical school,
undergraduate and K-12 institutional and student markets, and the A.D.A.M. At
Home Series includes products for children and adult consumers. A.D.A.M.
Comprehensive, the Company's flagship A.D.A.M. Scholar Series product, was
completed in March 1993 and A.D.A.M. The Inside Story, the Company's first
product in the A.D.A.M. At Home Series, was released in September 1994. The
Company's products are provided on CD-ROM disks that can be used on Apple
Macintosh or Windows-based multimedia PCs.
 
     The Company was incorporated as a Georgia corporation and commenced
operations in March 1990. The Company was organized by the management of
Medical-Legal Illustrations, Inc. ("MLI"), a predecessor company, which was
founded in 1984 and merged into the Company effective June 30, 1992. MLI which
produced customized medical illustrations, operated as a division of the Company
until March 31, 1994, when the Company made the strategic decision to
discontinue its customized medical illustration business. In connection with the
discontinuance of these operations, the Company entered into certain license and
royalty arrangements with J.S.K., Inc., a company controlled by John W.
McClaugherty, a director of the Company.
 
STRATEGY
 
     The Company's strategy is to establish itself as a leading educational
software publisher specializing in anatomical, medical, scientific and
health-related information for the academic and consumer markets. To address the
academic market, the Company intends to continue to develop and enhance software
products that advance the study, comprehension and dissemination of anatomical,
medical, scientific and health-related information and to aggressively expand
market share. To address the consumer market, the Company's strategy is to focus
on enhancing and upgrading the Company's proven successful title, A.D.A.M. The
Inside Story, as well as leveraging the Company's other consumer titles in
creative ways. There can be no assurance that the Company will successfully
implement its business strategy.
 
     The key elements of the Company's business strategy are to continue to:
 
     - Establish the "A.D.A.M." Brand Name as a Recognized Leader in Educational
      Software.  Management of the Company believes that establishing brand name
      recognition for the "A.D.A.M." name across the Company's various markets
      is an essential element of the Company's long-term sales and marketing
      strategy and will permit the company to leverage the strength of its brand
      in marketing and promoting the sale of its existing and future products.
      Ideally, students would become familiar with the "A.D.A.M." brand name and
      its reputation for high-quality educational multimedia products at a young
      age and purchase more advanced "A.D.A.M." products as their level of
      education advances and their need for more detailed anatomical, medical,
      scientific and health-related information increase. Conversely, the
      Company believes that its most advanced academic products add credibility
      to its K-12 and consumer software products.
 
     - Develop and Enhance a Broad Array of High Quality, Market-Driven
      Educational Multimedia Software Products.  The Company offers a range of
      educational multimedia software products targeted for customers ranging
      from students, educators and medically-related professionals with the
      A.D.A.M. Scholar Series to children and adult consumers with the A.D.A.M.
      At Home Series. In
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      developing its multimedia software products, the Company dedicates
      marketing, research and development resources to create high-quality
      products that match an identified market opportunity. The A.D.A.M. product
      development team, consisting of medical illustrators, anatomists,
      commercial illustrators, script writers, multimedia experts and software
      engineers, uses its collective skills in interface design, interactive
      functionality, character development, and engaging storytelling to create
      high-quality educational products.
 
     - Leverage the A.D.A.M. Image Database and Creative and Technical
      Capabilities.  Management of the Company believes that the A.D.A.M. Image
      Database and the Company's programming and creative capabilities represent
      core assets which should facilitate the development of health-related
      multimedia software products for users ranging from the health-minded
      consumer to students, educators and medically-related professionals. The
      Company intends to leverage its extensive library of digitized anatomical
      and medical information and its interactive programming and creative
      design capabilities to develop and enhance high quality products. There
      can be no assurance that the Company will continue to create new products
      or that such new products will be accepted by the market.
 
     - Strengthen Distribution Capabilities.  The Company addresses the academic
      market principally through strategic alliances and other relationships
      with existing distributors. More recently, in the undergraduate market,
      the Company has expanded its direct telesales operations and increased
      lead generation activities. The Company addresses the consumer market
      through distribution relationships with existing distributors and
      retailers. A.D.A.M. intends to strengthen the distribution of its existing
      consumer products by leveraging its products using bundling, original
      equipment manufacturers, and private label activities and by seeking
      additional retail distribution outlets and alternative distribution
      channels. There can be no assurance that distributors and retailers will
      purchase the Company's products or provide the Company's products with
      adequate levels of shelf space and promotional support.
 
PRODUCTS
 
  General
 
     The Company develops a range of educational multimedia software products
with varying levels of price, content and functionality targeted for customers
ranging from the health-minded consumer to students, educators and
medical-related professionals. The Company has created two product categories:
The A.D.A.M. Scholar Series, designed for the academic market, and the A.D.A.M.
At Home Series, designed for the consumer market. All of the Company's products
operate on Apple Macintosh and Windows-based multimedia PCs. Japanese versions
of the Company's products operate on the DOS/V Windows and NEC Windows platforms
and, in the case of A.D.A.M. Comprehensive, the Apple Macintosh platform.
 
     All of the Company's products incorporate images from the A.D.A.M. Image
Database. The original database was assembled by a team of master degreed
medical illustrators, anatomists, commercial illustrators, multimedia experts
and software engineers over a three and one-half year period and continues to
expand as the Company produces new images. The proprietary A.D.A.M. Image
Database currently includes more than 4,000 original medical illustrations that
have been scanned into a computer database on a layer by layer basis. The images
have been assembled and linked together to present an interactive view of the
human anatomy. This database permits the Company to create products like
A.D.A.M. Comprehensive, which allows the user to observe and identify anatomical
structures at different magnification levels, simulate surgery using an onscreen
"scalpel" tool, "peel-back" successive layers of anatomy (i.e., to go from the
skin to the bone, layer by layer, at a given point on the body), highlight
individual anatomical systems or structures, and view anatomical systems or
structures, and view anatomical structures from multiple perspectives.
 
     The Company's educational multimedia software products have received
significant media and professional recognition including two 1996 Software
Publishers Association Codie awards for Best Curriculum Based Education Program
and Best Education Program for Middle School (for A.D.A.M. The Inside Story-
School Edition), two 1995 Software Publishers Association Codie Awards for Best
Overall Education Program (for A.D.A.M. Standard and A.D.A.M. Benjamin/Cummings
Interactive Physiology) and Best
 
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Home Learning Program (for A.D.A.M. The Inside Story), the 1993 NewMedia
INVISION Multimedia Best of Show Award (for A.D.A.M. Comprehensive) and the 1992
Frank J. Netter Award for medical illustration excellence (for A.D.A.M.
Comprehensive). The Codie Awards are sponsored annually by the Software
Publishers Association (the "SPA"), an industry trade group consisting of most
software publishers. In 1996 and 1995 respectively, over 900 and 680 products
were entered into the Codie competition. One award is given in each of a number
of categories and winners are selected via ballot by SPA member companies. The
INVISION awards are sponsored annually by New Media Magazine. Products are
reviewed and judged by a panel of industry experts, journalists and publishers
selected by INVISION staff. The Best of Show award is given to the best overall
product among all entries based on factors including quality of content,
execution and innovativeness. The Frank J. Netter Award is sponsored by the
Versalius Trust and the winner is selected by a vote of the Versalius Trust for
Visual Education in the Health Sciences. The award is given to the entry that
(1) best represents anatomical accuracy and scientific detail as taught in
medical illustration programs worldwide and (2) exemplifies an innovative
product that has had a substantial impact on medical education. In addition to
the aforementioned industry awards, the Company's academic and consumer products
have been the subject of numerous reviews and commentaries, the majority of
which have been favorable. Occasionally, however, a review or commentary has
been critical of particular elements of the product being discussed, including
criticism related to subject matter, speed, cost and image pixelation when
greatly enlarged.
 
     A.D.A.M. SCHOLAR SERIES PRODUCTS
 
     A.D.A.M. COMPREHENSIVE is designed for the medical school, graduate
institution and medically-related professional marketplace. As the Company's
flagship product, it is the most sophisticated and comprehensive core anatomy
software product based on the amount and detail-level of anatomical content and
software functionality. The key features of A.D.A.M. Comprehensive include (1)
Approximately 1,000 layers of anatomy and 22,000 identifiable anatomical
structures; (2) Extensive medical terminology and comprehensive labeling
designed for graduate level study; (3) Anterior, posterior, medial and lateral
dissectible views of anatomy; (4) Three levels of magnification; (5)
Histologies, cross-sections, radiologies, MRIs, text overviews, and select audio
pronunciations; (6) Interactive systems study that permits exploration of each
system of the human body; and (7) An expanded interface with an unabridged
bookshelf that accepts optional CD-ROM animation books, projects and additional
content. The Company also offers a lower-priced version of A.D.A.M.
Comprehensive for graduate health science students, which has most of the same
features as A.D.A.M. Comprehensive but cannot be used with A.D.A.M. Studio.
 
     A.D.A.M. STANDARD is designed primarily for undergraduate institutions with
health science programs. It is the intermediate-level application in the
A.D.A.M. Scholar Series and provides a thorough overview of human anatomy. The
key features of A.D.A.M. Standard are: (1) Approximately 200 layers of anatomy
and 18,000 identifiable anatomical structures; (2) Scientific and medical
terminology consistent with undergraduate level of study; (3) Anterior,
posterior and limited lateral dissectible views of anatomy and a static medial
view; (4) Three levels of magnification; (5) Histologies, cross-sections, MRI's,
text, overviews and select audio pronunciations; (6) Interactive systems study
that permits exploration of each system of the human body; and (7) An expanded
interface with a bookshelf that accepts additional content. The Company also
offers a lower-priced version of A.D.A.M. Standard for undergraduate health
science students, which has most of the same features as A.D.A.M. Standard but
cannot be used with A.D.A.M. Studio.
 
     A.D.A.M. ESSENTIALS is designed primarily for high school biology/anatomy
teachers, libraries and introductory/non-major college courses. A.D.A.M.
Essentials incorporates a simplified interface design, which enables the user to
explore dissectible anatomy and animations of physiological content in a simple,
easy-to-use manner. The key features of A.D.A.M. Essentials include: (1)
Approximately 100 layers of anatomy and 4,000 identifiable anatomical
structures; (2) Lay and scientific terminology, labeling and an audio
pronunciation guide appropriate for introductory level study; (3) Interactive
systems study with 38 animations and text overviews that permit exploration of
each system of the human body and its related functions; (4) Anterior and
posterior dissectible views of anatomy; (5) Two levels of magnification; and (6)
Interactive puzzles designed to enhance learning comprehension.
 
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     A.D.A.M. ESSENTIALS -- SCHOOL EDITION is a curriculum-oriented solution for
the study of human anatomy and physiology at the high school level. It combines
A.D.A.M. Essentials with a comprehensive Teachers' Guide that includes student
worksheets, ideas for classroom activities, laboratory exercises, a bibliography
of additional learning resources and teacher reference materials.
 
     A.D.A.M. BENJAMIN/CUMMINGS INTERACTIVE PHYSIOLOGY is a series of
co-developed products with Benjamin/Cummings Publishing Company, Inc.
("Benjamin/Cummings") designed for the undergraduate health sciences curriculum.
Each module is designed to complement A.D.A.M. Standard, integrating anatomical
structures with physiological functions. A.D.A.M. Benjamin/Cummings Interactive
Physiology uses animation, audio, narration and video to explain difficult and
complicated physiology concepts and processes. Its organization and self-test
features provide the methodology for curriculum integration. Current products
available are a Cardiovascular Module, a Muscular Module and a Respiratory
Module. Benjamin/Cummings and the Company have an agreement to co-develop four
additional modules for the series.
 
     A.D.A.M. STUDIO is designed to operate in conjunction with A.D.A.M.
Comprehensive or A.D.A.M. Standard to meet the customization and integration
needs of the academic and professional marketplace. It permits users to
customize the content of the A.D.A.M. products by integrating additional
digitized media into the A.D.A.M. products and creating a personal archive of
interactive images and multimedia projects. A.D.A.M. Studio enables users to:
(1) modify, cut, paste, copy and adapt the image database in a variety of
manners; (2) integrate external media from a variety of sources such as slides,
x-rays, text, graphics, animations, audio and video into the A.D.A.M. programs;
and (3) generate interactive documents, exhibits and original multimedia works.
A.D.A.M. Studio is an add-on product and will not operate independently of
A.D.A.M. Comprehensive or A.D.A.M. Standard.
 
     CD-ROM ANIMATION BOOKS include A.D.A.M. Trauma, A.D.A.M. Obstetrics and
Gynecology and A.D.A.M. Orthpaedic and are intended primarily for the graduate
education and professional markets. A.D.A.M. Trauma, which operates only in
conjunction with A.D.A.M. Comprehensive, contains a set of interactive
animations, patient education documents and accompanying tools for simulating
typical head, back and burn injuries. A.D.A.M. Obstetrics and Gynecology, which
operates in conjunction with A.D.A.M. Comprehensive or as a stand-alone program,
offers a selection of birth and gynecological procedures for anatomy/medical
instruction, physicians' reference and patient communication. A.D.A.M.
Orthopaedic, which operates in conjunction with A.D.A.M. Comprehensive or as a
stand-alone program, contains a series of animations of various surgical
procedures for anatomy of the lower limbs.
 
     SCHOOL EDITION OF A.D.A.M. AT HOME SERIES Products include A.D.A.M. The
Inside Story, Nine Month Miracle and Life's Greatest Mysteries -- School
Editions. They combine the stand-alone A.D.A.M. At Home Products with
comprehensive Teachers' Guides to meet the needs of a classroom setting.
A.D.A.M. The Inside Story -- School Edition enables study of human anatomy and
physiology in a middle school biology or life sciences course, while Nine Month
Miracle -- School Edition is designed to supplement the study of human
reproduction at the high school level. The Teachers' Guides for each product
include student worksheets, ideas for classroom activities, laboratory
exercises, a bibliography of additional learning resources and teacher reference
materials.
 
     The A.D.A.M. Scholar Series Products contributed approximately 57.2%, 73.0%
and 96.7% of net revenues in fiscal 1996, fiscal 1995 and fiscal 1994,
respectively. The Company anticipates that it will continue to devote resources
to developing products for the academic market.
 
     A.D.A.M. AT HOME SERIES PRODUCTS
 
     A.D.A.M. THE INSIDE STORY is a consumer "edutainment" product designed for
use by all members of the family. A.D.A.M. The Inside Story is the Company's
first product in the A.D.A.M. At Home Series and it provides A.D.A.M. anatomy in
an easy-to-use software application. A.D.A.M. The Inside Story features a
"Family Scrapbook" in which modern-day Adam and Eve characters lead a
light-hearted and animated tour through each system of the body. These
characters are given personalities and provide an entertaining story-line
approach to the exploration of human anatomy. Fifty-two animations, six
interactive puzzles and a medical glossary provide an engaging and educational
multimedia experience. During fiscal 1997, the
 
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Company will release an updated version of A.D.A.M. The Inside Story which will
include among other features new 3-D graphics and one-button Internet
connectivity.
 
     NINE MONTH MIRACLE is a consumer "edutainment" product designed for use by
all members of the family interested in pregnancy. Nine Month Miracle contains
accurate and informative animations and video in which modern-day Adam and Eve
characters join medical experts for a month-by-month tour depicting the
development of a fetus from conception through delivery. This product also
integrates dramatic intra-uterine photography by Lennart Nilsson, an informative
glossary from the American College of Obstetricians and Gynecologists and
emotional video footage from the Nine Months documentary to create a unique
multimedia experience. Nine Month Miracle also features "Emily's New Sister," a
chapter where cartoon animations allow younger children to discover the miracle
of a new baby through the eyes of a 7-year old character named Emily.
 
     LIFE'S GREATEST MYSTERIES is a consumer "edutainment" product designed for
use by all members of the family that provides an interactive exploration of the
myths, mysteries and curiosities of the human body. Using detailed animations
and a simple "Q&A" format, a live entertaining character named Bob Winkle
reveals answers to dozens of questions ranging from "What is cancer?" and "What
causes Alzheimer's Disease?" to curiosities such as "What causes headaches?" and
"Why does hair turn grey?" Life's Greatest Mysteries also includes activities to
help reinforce key concepts, a supplemental text reference section and a
glossary of key terms.
 
     The A.D.A.M. At Home Series Products contributed approximately 39.3%, 21.0%
and 0% of net revenues in fiscal 1996, fiscal 1995 and fiscal 1994,
respectively. Because of the risks involved in introducing new consumer products
in today's unstable retail environment, in the fourth quarter of fiscal 1996 the
Company decided to temporarily halt the development and publishing of any new
consumer titles that would be solely funded by the Company.
 
PRODUCT DEVELOPMENT
 
     The Company believes in a thorough and systematic approach to product
development which includes stages of market analysis, specification development,
product creation and testing.
 
     All product ideas that have received preliminary approval from senior
management of the Company for possible development are subject to extensive
market analysis prior to product definition. This analysis focuses on market
size, product potential, sales projections and pricing strategies. As a result
of the analysis, each product concept is evaluated for return on investment,
sales potential and overall strategic value. The completed analysis from this
stage is then presented to senior management of the Company for final product
development decisions.
 
     Once accepted for development, product candidates enter into the
specification stage, during which the product concept develops into a detailed
design. During this stage, writers, content experts and other production
partners are identified and brought under contract. Additionally, third party
content such as images, audio tracks and existing video are also located and
licensed. When appropriate, the Company may develop simple prototypes during the
specification stage to test interface, navigation and content with internal and
external focus groups.
 
     Upon completion of the specification stage, products enter the product
development stage. It is during this stage that the Company's designers,
illustrators, programmers, and other creative talent become actively involved in
developing the product. At several points during the development stage the
product is sent to various evaluators, including potential customers, to conduct
functionality tests and to gain user feedback, the results of which are
integrated back into the design specifications. In addition to the functionality
and testing, management believes it is important for the Company to continually
market test products at several other levels. Since the Company is producing
information products, it is necessary to constantly assess the accuracy of the
content, which includes text, illustrations, animations, video and audio.
Products also undergo usability testing to determine the friendliness of the
interface, appropriateness of tools and other aspects of a user's interaction
with the product.
 
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     The Company has entered into a co-development agreement with
Benjamin/Cummings which provides for the co-development, on an exclusive basis,
of products for certain specified education markets (secondary school science,
undergraduate science and health science education, and schools of nursing). The
Company may terminate the agreement on September 1, 1997 if the Company does not
receive specified revenues from Benjamin/Cummings by that date. If the minimum
revenue target is satisfied, then Benjamin/Cummings will have the right to
extend the term for an additional four years. The agreement does not impose any
capital commitments on the part of either party. The agreement provides that
particular products will be developed pursuant to separate product development
agreements. The Company and Benjamin/Cummings have entered into two such product
development agreements; the first such agreement provided for development of the
first three modules of the A.D.A.M. Benjamin/Cummings Interactive Physiology
Series (Cardiovascular, Muscular and Respiratory Modules), all of which have
been completed, and the second agreement provides for the development of an
additional four modules through June 1997. Both product development agreements
provide for the Company to receive a royalty. Under the second agreement, the
Company is required to spend certain specified minimums on the development of
such modules. The agreements may be terminated by either party for material
breach. Historically, the effect of these agreements has not been significant to
the financial position of the Company nor is it anticipated to be in the future.
 
     For the fiscal years ended March 31, 1996, 1995 and 1994 total expenditures
for product development, including capitalized expenses, were $2,940,000,
$2,850,000 and $1,800,000, respectively.
 
SALES, MARKETING AND DISTRIBUTION
 
     The Company employs a wide range of marketing and distribution strategies
in the academic and consumer markets to promote brand name recognition and
broaden product distribution. To capitalize on the innovative nature of its
products, the company has developed a public relations program that has resulted
in coverage for the Company in a wide variety of publications and broadcasts.
The Company also makes use of new information technology for communication and
public relations purposes, such as a fax-on-demand information system and the
A.D.A.M. Worldwide Web Page available on the Internet.
 
     The Company has distribution relationships with Industrial Co.
("Matsushita"), Benjamin/Cummings Publishing Company, Inc. ("Benjamin/Cummings")
and Ingram Micro, Inc. ("Ingram Micro"). The sales of the Company's products
through Ingram Micro, Inc. represented approximately 18% of the Company's total
net revenues in fiscal 1996. No other distributors or retailers accounted for
more than 10% of the Company's revenues during fiscal 1996.
 
     In the academic market, the Company markets its products through both
direct and indirect channels. Historically, the Company promoted the products in
the A.D.A.M. Scholar Series directly to the academic marketplace through its
sales and marketing personnel based in Atlanta, Georgia. Direct sales and
marketing activities include advertising in publications, media relations,
direct mailings, distribution of brochures, participation in educational
seminars, campus visits by field sales personnel, and telemarketing and
telesales efforts. In fiscal 1995, the Company increased the range and scope of
its distribution efforts through the development of strategic alliances with
numerous established distribution networks including Addison-Wesley Publishing
Company ("Addison-Wesley"), Benjamin/Cummings and Churchill Livingstone USA.
Marketing support for the Company's indirect sales efforts includes the
development of print and electronic catalogs, creation and supply of special
demonstrative software, training kits, and media relations.
 
     In the consumer market, the Company believes that marketing to both its
distribution channels and to the end user is fundamental to its success. The
Company utilizes advertising in computer and general consumer publications,
in-store promotions, merchandising, direct mailings to targeted audiences in the
retail and distribution community, training kits, demo disks, participation in
key consumer retail conferences and on-line marketing to promote sales of its
consumer products. The Company sells its software products through multiple
channels, including software distributors such as Ingram Micro and ABCO,
software retailers such as Egghead and Software Etc., computer superstores such
as CompUSA and Computer City, consumer electronics stores such as Circuit City
and Best Buy, mass merchants such as Target, and mail order companies such as
Mac Warehouse and Tiger. Additionally, the Company offers consumers the
opportunity to purchase products by calling a toll-free telephone number, the
fulfillment of which is handled by Advanced Access, a fulfillment company under
contract to the Company. There can be no assurance that distributors and
retailers will purchase the Company's products. To distribute in the retail
market, the Company primarily utilizes external sales organizations, such as
manufacturing representative firms, to promote its products into the channel.
The Company may add internal sales staff or develop strategic alliances in the
future to strengthen and expand its selling capabilities for the consumer
market. There can be no assurance that such sales staff or strategic alliances
will materially increase the Company's sales to the consumer market.
 
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     The distribution channels through which consumer software products are sold
have been characterized by rapid change, including consolidations and financial
difficulties of certain distributors and retailers. Retailers of the Company's
consumer products typically have a limited amount of shelf space with intense
competition among educational software products. There can be no assurance that
such distributors and retailers will continue to purchase the Company's products
or provide the Company's products with adequate shelf space. The Company records
an allowance against sales based on historical experience and anticipated
returns. To the extent that the Company's sales returns exceed the Company's
allowances, the Company's results of operations could be materially adversely
impacted.
 
     A large portion of the Company's business is highly seasonal, with
operating results varying substantially from quarter to quarter. Historically,
this trend has been the result of cyclical variations in funding experienced by
certain of the Company's academic customers and the seasonal buying patterns in
the consumer market. The Company's historical revenues and results of operations
are not necessarily indicative of future revenues and results of operations
because the market for educational multimedia software products is rapidly
evolving and the Company's revenues in any period are significantly affected by
the announcements and product offerings of the Company and its competitors, as
well as consumer and academic demands and the economy in general. The Company's
expense levels are based, in part, on its expectations as to future revenues. If
revenue levels are below expectations, the Company may be unable or unwilling to
reduce expenses proportionately and operating results are likely to be adversely
affected. Products are generally shipped as orders are received and accordingly
the Company has historically operated with little backlog. As a result, revenues
in any quarter are substantially dependent on the quantity of product orders
received in that quarter.
 
     In the international market, the Company depends primarily on strategic
partners to promote, distribute and sell its software products. The Company has
established distribution relationships with several key players in the academic
markets, such as Matsushita in Japan, Pearson Professional in Asia and Churchill
Livingstone UK in Europe, and with several key players in the consumer markets,
such as BOMICO in Germany. Certain of the Company's international distribution
arrangements are structured as standard distribution or reseller arrangements
where the partner purchases product at a wholesale price from the Company's
inventories while others involve republishing the software products where the
partner is responsible for product localization, sales, marketing and consumer
support and the Company receives a royalty on the sales. International revenues
comprised 15.2%, 28.6% and 28.1% of the Company's total net revenues in fiscal
1996, fiscal 1995 and fiscal 1994, respectively.
 
STRATEGIC ALLIANCES
 
     An essential element of the company's business strategy is to develop
alliances with domestic and international educational and medical publishers and
others in an effort to establish effective distribution channels for its
products and, in certain cases, to facilitate new product development. A summary
of the Company's significant alliances is set forth below.
 
  Addison-Wesley Publishing Company, a subsidiary of Pearson PLC
 
     - Through its subsidiary, Benjamin/Cummings, Addison-Wesley is a major
      publisher for the undergraduate market for science, health science,
      nursing and allied health. Addison-Wesley is an investor and has product
      development and distribution relationships with the Company.
 
     - The Company and Benjamin/Cummings have agreed to co-develop a series of
      multimedia products, known as A.D.A.M. Benjamin/Cummings Interactive
      Physiology, for the undergraduate health science market. The first three
      modules, Cardiovascular Module, Muscular Module and Respiratory Module
      already have been completed. See "-- Products."
 
     - The Company and Benjamin/Cummings have signed a distribution agreement
      under which Benjamin/ Cummings distributes the A.D.A.M. Scholar Series of
      products to the undergraduate market in the United States and Canada with
      primary emphasis on A.D.A.M. Standard. The distribution agreement provides
      for an initial term of two years ending August 4, 1996. However, during
      the fourth quarter of fiscal 1996 the Company and Benjamin/Cummings agreed
      that Benjamin/Cummings would cease
 
                                        7
<PAGE>   10
 
      direct sales and marketing activities of A.D.A.M. Standard and focus its
      selling efforts on Student Edition products in school bookstores.
      Benjamin/Cummings is not subject to any capital requirements or minimum
      purchase commitments under the agreement. Benjamin/Cummings is required to
      pay the Company for copies of products distributed by Benjamin/Cummings in
      accordance with the Company's product list, as in effect from time to
      time.
 
  Matsushita Electric Industrial Co., Ltd.
 
     - Matsushita is one of the world's largest consumer electronics companies
      and the parent entity to Panasonic, Technics, Quasar and National. The
      Company and Matsushita have an exclusive distribution relationship for
      A.D.A.M. products in Japan.
 
     - Matsushita funded the conversion of the A.D.A.M. Comprehensive and
      A.D.A.M. Essentials products into Kanji, the principal Japanese language.
 
     - Matsushita has assembled a group of third-party distributors to sell
      A.D.A.M. Comprehensive in Japan, including: Canotec, the largest dealer of
      Apple Macintosh in Japan; Maruzen, a major medical and educational
      publisher; Uchida Yoko Co., Ltd., a major distributor of Fujitsu computers
      in the Japanese market; and AMCO, a large medical equipment sales company.
      In addition, Matsushita is utilizing Nippon Electric Company to distribute
      A.D.A.M. Essentials in Japan and has associated with Softbank to sell
      A.D.A.M. The Inside Story in Japan once the Kanji language conversion is
      completed on this product.
 
     - The exclusive distribution agreement with Matsushita provided for an
      initial term of three years ending April 16, 1996. Matsushita is not
      subject to any continuing capital commitments or minimum purchase
      requirements under the agreement, nor is the Company subject to any
      capital or similar commitments or requirements. The Company and Matsushita
      are currently negotiating an extension to the exclusive distribution
      agreement. Matsushita is required to pay the Company for copies of
      products distributed by Matsushita in accordance with the agreement
      product price list or royalty, as in effect or as modified from time to
      time.
 
  Churchill Livingstone, a division of Pearson PLC
 
     - Churchill Livingstone is Europe's oldest and largest medical publisher
      and is the publisher of Gray's Anatomy, the top selling medical title in
      the world. Pearson PLC also is the ultimate parent entity to
      Addison-Wesley with whom the Company has a strategic alliance. The Company
      has two distribution relationships with Churchill Livingstone.
 
     - Churchill Livingstone UK and the Company have entered into an agreement
      pursuant to which Churchill Livingstone UK distributes A.D.A.M.
      Comprehensive and A.D.A.M. Standard to the higher education market in
      Europe on a limited exclusive basis. The distribution agreement provided
      for an initial term of one year ending December 30, 1995. The Company and
      Churchill Livingstone UK have negotiated a one year extension with certain
      modifications to the agreement. Churchill Livingstone UK is not subject to
      any capital requirements or minimum purchase commitments. Churchill
      Livingstone is required to pay the Company for copies of products
      distributed by Churchill Livingstone in accordance with the Company's
      product price list, as in effect from time to time.
 
     - The Company and Churchill Livingstone USA have signed a limited exclusive
      distribution agreement under which Churchill Livingstone USA distributes
      A.D.A.M. products to the medical school, graduate institution and health
      professional markets in North America. The agreement requires Churchill
      Livingstone to achieve minimum sales levels to maintain this exclusive
      relationship. The agreement provides for an initial term of one year
      ending May 8, 1996. Churchill Livingstone has met the minimum purchase
      commitment objective for the initial term, and the agreement has been
      extended for one year. The term of the agreement may continue to be
      extended for consecutive additional one year terms, subject to the
      achievement of mutually agreed upon annual sales performance objectives.
      If the annual sales performance objectives are not met in the second year
      of
 
                                        8
<PAGE>   11
 
      the agreement, then the Company may terminate the agreement. Churchill
      Livingstone is required to pay the Company for copies of products
      distributed by Churchill Livingstone in accordance with the Company's
      product price list, as in effect from time to time.
 
ANATOMICAL REVIEW CONSULTANTS
 
     The Company engages the services of individuals with expertise in the
fields of anatomy, biology and medicine to assist the Company in its endeavor to
ensure that the A.D.A.M. Image Database conforms to the highest standards of
anatomical accuracy and instructional utility. These individuals make periodic
recommendations to the Company with respect to content accuracy and testing
reliance of the Company's products and product development candidates.
 
     As of March 31, 1996 the anatomical review consultants were as follows:
 
<TABLE>
<CAPTION>
                    NAME                                        AFFILIATION
- - ---------------------------------------------  ---------------------------------------------
<S>                                            <C>
Anne M.R. Agur, B.Sc. (TO), M.Sc.............  Associate Professor, Anatomy and Cell Biology
                                                 University of Toronto, Faculty of Medicine
Arthur English, Ph.D.........................  Professor of Anatomy
                                                 Emory University School of Medicine
Keith L. Moore, Ph.D.........................  Professor, Anatomy and Cell Biology
                                               University of Toronto, Faculty of Medicine
Todd Olson, Ph.D.............................  Professor of Anatomy
                                                 Albert Einstein College of Medicine
Wojciech (Albert) Pawlina, M.D...............  Assistant Professor, Anatomy and Cell Biology
                                                 University of Florida College of Medicine
Vick Williams, M.D., Ph.D....................  Professor, Cellular and Structural Biology
                                                 University of Texas Health Science Center
                                                 at San Antonio
</TABLE>
 
MANUFACTURING
 
     The production of the Company's software includes CD-ROM pressing, assembly
of purchased product components, printing of product packaging and user manuals
and shipping of finished goods, which is performed by third-party vendors in
accordance with the Company's specifications and forecasts. The Company believes
that there are alternate sources of these services that could be implemented
without material delay.
 
PROPRIETARY RIGHTS AND LICENSES
 
     The Company regards its software and the A.D.A.M. Image Database as
proprietary and relies primarily on a combination of copyright, trademark, trade
secret and confidential information laws, employee and third-party nondisclosure
agreements and other methods to protect its proprietary rights. There can be no
assurance that these protections will be adequate to protect the Company's
intellectual property rights or that the Company's competitors will not
independently develop technologies that are substantially equivalent or superior
to the Company's technologies. The Company has obtained federal registrations of
its trademarks "A.D.A.M.," "SCHOLAR SERIES", and the "WALKING MAN" logo in the
United States and has applied for registration of the trademark "NINE MONTH
MIRACLE." The Company has also obtained registrations of the "A.D.A.M."
trademark in 22 foreign countries and has applications for registration of the
mark pending in an additional 7 countries. The Company does not currently hold
any patents or have any patent applications pending. The Company believes that,
due to the rapid pace of innovation within the multimedia and software
industries, factors such as the technological and creative skills of its
personnel and the quality of the content of its products are more important in
establishing and maintaining a leadership position within the industry than are
the various legal protections of its technology.
 
     The Company licenses certain software programs from third-party developers
and incorporates them into its products. Such software products are widely
licensed by the respective developers thereof for incorporation
 
                                        9
<PAGE>   12
 
by other developers (like A.D.A.M.) in their products and provide specific
functionality required in order to operate the product. For example, the Company
licenses Macromind Director, a program distributed by Macromedia, which permits
a product to display animated sequences. This product is incorporated in several
A.D.A.M. products. Generally, the licenses grant to the Company nonexclusive,
worldwide licenses with respect to the subject program and terminate only upon a
material breach by the Company. Certain of the licenses require payment of
annual license fees (but such annual license fees do not exceed $25,000 per
annum in the aggregate). If a third-party agreement for licensed software
expires or terminates and the Company is unable to renew or extend the
agreement, the Company could be required to engage in independent development of
replacement software or to obtain a suitable replacement. The Company believes
that licenses for alternative software programs are generally available on
commercial terms from a number of licensors. The Company owns and does not
license the anatomical illustrations included in the A.D.A.M. Image Database,
but licenses certain additional multimedia content included in its products,
including video, photographs, music and text, from various third parties that is
incorporated in its products. Such licenses generally provide the Company with
fully-paid perpetual, worldwide licenses to include the licensed content in a
designated product.
 
     The Company believes that its products, trademarks and other proprietary
rights do not infringe on the proprietary rights of third-parties. However, as
the number of software products in the multimedia industry increases and the
functionality of these products further overlaps, software developers may become
increasing subject to infringement claims. There can be no assurance that
third-parties will not assert infringement claims against the Company in the
future with respect to current or future products, trademarks or other Company
works or that any assertion may not require the Company to enter into royalty
arrangements or result in costly litigation.
 
COMPETITION
 
     The educational multimedia software industry is intensely competitive and
demand for particular software products may be adversely affected by the
increasing number of available competitive products. The Company competes in the
academic marketplace primarily with other companies offering educational
software products on anatomy, health and medical topics and, to a lesser extent,
with larger publishers of traditional print textbooks on anatomy and medicine.
Existing competitors may continue to broaden their product lines and potential
competitors, including large hardware or software manufacturers and educational
publishers may enter or increase their focus on the academic market, resulting
in greater competition for the Company. In the K-12 academic marketplace, the
Company faces direct competition from other companies offering educational
software products. In the consumer market, the Company faces direct competition
from other companies offering educational software products as well as
competition for shelf space from companies offering entertainment and consumer
software products. Moreover, competition for the Company's products is
influenced by the timing of competitive product releases and the similarity of
such products to those of the Company, which may result in significant price
competition, reduced profit margins, loss of shelf space or a reduction in
sell-through of the company's products at retail stores. There can be no
assurance that any of the Company's software products will compete effectively
against other interactive multimedia software products in general or anatomical,
health, medical and educational information products in particular. The
Company's competitors include many companies, most of which have substantially
greater financial, development, marketing and personnel resources than those of
the Company. Moreover, the price of the Company's products and the computer
hardware required to operate them may be higher than alternative competitive
informational sources such as anatomy textbooks.
 
EMPLOYEES
 
     As of March 31, 1996, the Company employed 75 full-time persons. Of these,
32 were engaged primarily in product development, 16 in sales, 6 in marketing
and 21 in finance and administration. The Company currently employs 12 degreed
medical illustrators and 4 commercial illustrators. None of the Company's
employees are covered by a collective bargaining agreement and the Company has
experienced no work stoppages. The Company considers its employee relations to
be good. Management believes that the
 
                                       10
<PAGE>   13
 
Company's future growth and success will depend upon its ability to retain and
continue to attract highly skilled and motivated personnel in all areas of its
operations.
 
DISCLOSURE REGARDING FORWARD-LOOKING STATEMENTS
 
     Portions of this Annual Report include forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Although the Company believes that the
expectations reflected in such forward-looking statements are based upon
reasonable assumptions, it can give no assurance that its expectations will be
achieved. Important factors that could cause actual results to differ materially
from the Company's current expectations are disclosed in conjunction with the
forward-looking statements included herein.
 
ITEM 2.  PROPERTIES
 
     The Company's headquarters and principal operations are located in
approximately 33,000 square feet of leased office space in Atlanta, Georgia. The
space is leased for a term ending in 2002. Management of the Company believes
that the Company's current facilities will be adequate through at least 1998. If
additional facilities are required, the Company believes that suitable
facilities will be available.
 
ITEM 3.  LEGAL PROCEEDINGS
 
     On April 25, 1996, a class action lawsuit was filed in Fulton County
Superior Court in Atlanta, Georgia by an owner of 1,000 shares of A.D.A.M.
common stock against the Company and certain of its officers and directors
(Robert S. Cramer, Jr., Curtis A. Cain, Gregory M. Swayne, Holcombe T. Green,
Jr. and John W. McClaugherty). The complaint alleges violations of sections 11,
12(2) and 15 of the Securities Act of 1933, violations of the Georgia Securities
Act and negligent misrepresentation arising out of alleged disclosure
deficiencies in connection with the Company's initial public offering which was
completed on November 10, 1995. The complaint seeks compensatory damages and
reimbursements for plaintiff's fees and expenses. The Company and its officers
and directors intend to defend vigorously against the allegations.
 
ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY-HOLDERS
 
     No matters were submitted to a vote of security holders during the fourth
quarter of fiscal 1996.
 
ITEM X.  EXECUTIVE OFFICERS OF THE REGISTRANT
 
     The persons who are executive officers of A.D.A.M. Software, Inc. and their
positions are as follows:
 
<TABLE>
<CAPTION>
                   NAME                      AGE           POSITIONS WITH THE COMPANY
- - -------------------------------------------  ---   -------------------------------------------
<S>                                          <C>   <C>
Robert S. Cramer...........................  35    Chairman of the Board, Co-Founder and
                                                     Director
Curtis A. Cain.............................  37    Chief Executive Officer
Gregory M. Swayne..........................  38    President Founder, Vice President
                                                   Production and Director
Robert A. DiProva..........................  48    Chief Financial Officer, Vice President of
                                                     Administration, Secretary and Treasurer
Joseph R. Fuller...........................  33    Vice President of Marketing
David A. Tranberg..........................  43    Vice President of Sales
</TABLE>
 
     ROBERT S. CRAMER, JR.  Mr. Cramer, a co-founder of the Company, has served
as Chairman of the Board and a Director since the Company's inception in March
1990. From 1987 to 1992, he served as Chairman of the Board of Directors of
Medical Legal Illustrations, Inc. ("MLI"), a predecessor to the Company. In
1989, Mr. Cramer served as an Executive Editor and Co-Publisher of Atlanta
Computer Spectrum, a regional technology publication he helped to create. Also,
since 1994, Mr. Cramer has served as Chairman of the
 
                                       11
<PAGE>   14
 
Board of the Atlanta Task Force for the Homeless, a community-wide, non-profit
organization working with and on the behalf of homeless people.
 
     CURTIS A. CAIN.  Mr. Cain has served as the Company's Chief Executive
Officer since April 1994. Prior thereto, he served as the Company's Chief
Operating Officer from March 1992 to March 1994, President of MLI from February
1992 until the merger of MLI and the Company in May 1992 and Consultant to MLI
from November 1991 to January 1992. Previously, he was employed by Clayton,
Williams and Sherwood, a real estate investment firm, serving as Regional
Manager and Director of Finance and Business Development from August 1987 to
September 1991. Prior thereto, he served in the United States Marine Corps from
1981 to 1985, attaining the rank of Captain.
 
     GREGORY M. SWAYNE.  Mr. Swayne, a co-founder of the Company, has served as
President, Vice President of Production and a Director of the Company since its
inception in March 1990. As the original founder of MLI, he served as President
of MLI from 1985 until February 1992, and as a director of MLI from 1985 until
the merger of MLI and the Company in May 1992. Mr. Swayne is a master degreed
medical illustrator who completed a three year graduate program in medical
illustration that required him to participate in all the first year medical
school courses (including gross anatomy, histology, embryology and neuroanatomy)
as well as a full year of direct surgical observation and illustration.
 
     ROBERT A. DIPROVA.  Mr. DiProva joined the Company in September 1995 as
Chief Financial Officer, Vice President of Administration, Secretary and
Treasurer. Prior thereto, he served from 1989 until August 1995 as Chief
Financial Officer, Vice President and Treasurer for Dateq Information Network,
Inc., a publicly held technology firm, and was responsible for all financial,
MIS, human resources and administrative functions. Previously thereto, he served
as Corporate Controller for Rhodes, Inc., a specialty furniture retailer, from
1984 to 1988. Mr. DiProva is a Certified Public Accountant and a member of the
Georgia Society of Certified Public Accountants.
 
     JOSEPH R. FULLER.  Mr. Fuller has served as the Company's Vice President of
Marketing since January 1996. Prior thereto, he served as the Company's Director
of Marketing from April 1995 to December 1995, and as Manager -- Consumer
Division from April 1994 to March 1995. Previously, he was employed by Hayes
Microcomputer Products, Inc., a developer and marketer of personal
communications hardware and software, in management roles within Product
Development, Product Management, and Business Development from July 1984 to
March 1994.
 
     DAVID A. TRANBERG.  Mr. Tranberg joined the Company in January 1996 as Vice
President of Sales. Prior thereto, he served from January 1995 until November
1995 as Vice President of Sales and Marketing at The Blue Ribbon Soundworks,
Ltd., a multimedia software developer. Prior thereto, he served from January
1994 to September 1994 as Vice President of Sales at SofNet, Inc., a
communications software developer; from June 1993 to December 1994 as Eastern
Regional Sales Manager at Media Vision, a multimedia hardware and software
developer; from March 1992 to May 1993 as Vice President, Western Area Sales at
Melita International, a telecommunications integrator; and from January 1989 to
November 1991, as Regional Vice President for Ashton-Tate, developer of dBase.
 
                                       12
<PAGE>   15
 
                                    PART II
 
ITEM 5.  MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS
 
     The Company's Common Stock is quoted on the NASDAQ National Market system
under the symbol "ADAM". The following table sets forth the high and low bid
quotations of the Company's Common Stock as reported by NASDAQ since the
Company's initial public offering, which was consummated on November 10, 1995.
 
<TABLE>
<CAPTION>
                                                                           HIGH       LOW
                                                                           ----       ---
     <S>                                                                   <C>        <C>
     1996
     Fiscal Third Quarter (commencing November 10, 1995).................  $14  1/8   $4  3/8
     Fourth Quarter......................................................    7         4  1/2
</TABLE>
 
     At June 18, 1996 there were approximately 180 record holders of the
Company's Common Stock.
 
     The Company has never paid or declared any cash dividends on its Common
Stock and does not intend to pay dividends on its Common Stock in the
foreseeable future. To date, the Company has incurred losses and presently
expects to retain its future anticipated earnings to finance development of and
expansion of its business. The payment by the Company of dividends, if any, on
its Common Stock in the future is subject to the discretion of the Board of
Directors and will depend on the Company's earnings, financial condition,
capital requirements and other relevant factors.
 
ITEM 6.  SELECTED FINANCIAL DATA
 
<TABLE>
<CAPTION>
                                                                YEAR ENDED MARCH 31,
                                                   -----------------------------------------------
                                                    1996      1995      1994      1993      1992
                                                   -------   -------   -------   -------   -------
                                                      (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
<S>                                                <C>       <C>       <C>       <C>       <C>
STATEMENT OF OPERATIONS:
Net revenues.....................................  $ 6,447   $ 5,742   $ 2,813   $   976   $   107
Cost and expenses:
  Cost of revenues...............................    1,491       791       293       114        10
  Sales and marketing............................    4,090     3,666     1,965     1,141       324
  Product development............................    2,847     2,401     1,759     1,023       500
  General and administrative.....................    2,008     1,774     1,554     1,200       594
                                                   -------   -------   -------   -------   -------
          Total costs and expenses...............   10,436     8,632     5,571     3,478     1,428
                                                   -------   -------   -------   -------   -------
  Operating income (loss)........................   (3,989)   (2,890)   (2,758)   (2,502)   (1,321)
Interest expense.................................     (317)     (383)      (90)     (117)     (124)
Interest income..................................      415        43        64         3        --
                                                   -------   -------   -------   -------   -------
     Income (loss) from continuing operations....   (3,891)   (3,230)   (2,784)   (2,616)   (1,445)
  Loss from discontinued operations..............       --                (400)     (185)     (223)
                                                   -------   -------   -------   -------   -------
     Loss before extraordinary item..............   (3,891)   (3,230)   (3,184)   (2,801)   (1,668)
  Extraordinary loss from early extinguishment of
     debt, net of income tax benefit of $29......      (46)       --        --        --        --
                                                   -------   -------   -------   -------   -------
          Net loss...............................  $(3,937)  $(3,230)  $(3,184)  $(2,801)  $(1,668)
                                                   =======   =======   =======   =======   =======
  Net loss per share from continuing
     operations..................................  $ (1.13)  $ (1.22)  $ (1.11)  $ (1.35)  $ (1.02)
  Net loss per share.............................    (1.14)    (1.22)    (1.27)    (1.44)    (1.18)
  Weighted average number of common shares and
     share equivalents outstanding...............    3,673     2,694     2,510     1,939     1,419
                                                   =======   =======   =======   =======   =======
</TABLE>
 
                                       13
<PAGE>   16
 
<TABLE>
<CAPTION>
                                                                YEAR ENDED MARCH 31,
                                                   -----------------------------------------------
                                                    1996      1995      1994      1993      1992
                                                   -------   -------   -------   -------   -------
                                                                   (IN THOUSANDS)
<S>                                                <C>       <C>       <C>       <C>       <C>
BALANCE SHEET DATA:
Cash and cash equivalents........................    5,352       940       716       348       299
Working capital (deficiency).....................   15,354    (1,736)     (593)     (550)     (707)
Total assets.....................................   18,871     4,247     3,632     1,340       628
Short-term debt..................................      250     2,530       284       480       654
Long-term debt...................................       --       298       336       546       529
Convertible Preferred Stock......................       --     2,022        --        --        --
          Total shareholders' equity (deficit)...   16,896    (1,943)   (1,284)     (653)   (1,046)
</TABLE>
 
ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
        OF OPERATIONS
 
OVERVIEW
 
     A.D.A.M. creates, publishes and markets educational multimedia software
products that provide anatomical, medical, scientific and health-related
information for the academic and consumer markets. The Company sells its
products into the academic and consumer markets through alliances with
distributors and by direct sales and marketing activities. Revenue from product
sales is generally recognized at the time of shipment to customers, distributors
and resellers or, in the case of consignment arrangements, at the time of
shipment from the consignee to their customers. The company records allowances
for product returns based on historical experience and anticipated returns.
Payments received in advance of shipments are recorded as deferred revenue and
customer deposits in the balance sheet and are recognized as revenue when the
related software is shipped and all related obligations are fulfilled.
 
     The Company's first products addressed the graduate education and
professional markets, which are characterized by higher unit prices, lower cost
of goods sold as a percentage of selling price and lower unit volumes.
Accordingly, such products have a significantly higher gross margin than the
Company's consumer products. In early 1994, the Company made the strategic
decision to leverage its A.D.A.M. Image Database and multimedia capabilities
into developing products for the larger consumer and general education markets.
As a result, the Company's product mix is shifting from predominately higher
priced products for graduate education and professional markets to a broad array
of products with lower price points for the general education and consumer
markets. The Company's consumer products generally have a lower unit price,
higher cost of goods sold as a percent of price and lower gross margin. The
average net revenues received by the Company were approximately $50 per unit for
the 129,000 units of software sold in fiscal 1996 as compared to approximately
$101 per unit for the 56,700 units of software sold in fiscal 1995 and
approximately $1,174 per unit for the 2,400 units of software sold in fiscal
1994. The significant reduction in price points due to changes in product mix
results in lower gross margins and higher costs of revenue as a percentage of
net revenue. The Company expects these trends to continue. In addition in April
1996, the Company announced that in order to expand market share and pursue a
more volume driven business in the academic market, the Company had reduced the
prices of several of its academic products by approximately 40%. The Company
believes these price reductions will result in lower gross margins and higher
costs of revenues as a percentage of net revenue.
 
     The Company has experienced substantial losses since its inception
resulting in an accumulated deficit of approximately $17.1 million as of March
31, 1996. For the fiscal years ended March 31, 1996, 1995 and 1994 the Company
incurred net losses of approximately $3.9 million, $3.2 million and $3.2 million
respectively, and anticipates that it will also incur a net loss during the
fiscal year ending March 31, 1997. Management believes that the Company must
successfully implement its business strategy and significantly increase its
revenues from the academic and consumer markets in order to achieve
profitability. At March 31, 1996, the Company had net operating loss
carryforwards available for tax purposes of approximately $14.8 million, which
will expire in years 2004 through 2011. Future sale of shares by certain
significant shareholders could create a substantial ownership change (as defined
by the Internal Revenue Service) which would limit the amount of the Company's
future taxable income that may be offset by preownership net operating loss
carryforwards.
 
                                       14
<PAGE>   17
 
RESULTS OF OPERATIONS
 
     The following table sets forth for the periods indicated selected financial
data and the percentages of the Company's net revenues represented by each line
item and the percentage change in each line item.
 
<TABLE>
<CAPTION>
                                                                                   PERCENTAGE CHANGE
                                                      YEAR ENDED MARCH 31,        -------------------
                                                    -------------------------     1996 TO     1995 TO
                                                    1996      1995      1994       1995        1994
                                                    -----     -----     -----     -------     -------
<S>                                                 <C>       <C>       <C>       <C>         <C>
Net revenues......................................  100.0%    100.0%    100.0%      12.3%      104.1%
Costs and expenses:
  Cost of revenues................................   23.1      13.8      10.4       88.5       170.0
  Sales and marketing.............................   63.4      63.8      69.9       11.6        86.6
  Product development.............................   44.2      41.8      62.5       18.6        36.5
  General and administration......................   31.1      30.9      55.2       13.2        14.2
                                                    -----     -----     -----
          Total costs and expenses................  161.8     150.3     198.0
                                                    -----     -----     -----
Operating income (loss)...........................  (61.8)    (50.3)    (98.0)
</TABLE>
 
     The following table sets forth for the periods indicated the revenues
derived by the Company from the academic and consumer markets and from other
sources. It also sets forth the revenues derived from each of these markets and
sources as a percentage of total net revenues. Other revenues include royalty
income, license fees and support services.
 
<TABLE>
<CAPTION>
                                                                   YEAR ENDED MARCH 31,
                                                               ----------------------------
                                                                1996       1995       1994
                                                               ------     ------     ------
    <S>                                                        <C>        <C>        <C>
    Academic.................................................  $3,688     $4,194     $2,719
    Consumer.................................................   2,533      1,207         --
    Other revenues...........................................     226        341         94
                                                               ------     ------     ------
              Net revenues...................................  $6,447     $5,742     $2,813
                                                               ======     ======     ======
</TABLE>
 
  Fiscal 1996 Compared to Fiscal 1995
 
     Total net revenues increased 12.3% to $6,447,000 in fiscal 1996 compared to
$5,742,000 in fiscal 1995 as a result of increased sales of the Company's
products to the consumer market, partially offset by a decline in revenues from
the academic market. Total unit shipments of the Company's products increased to
approximately 129,000 units in fiscal 1996 from approximately 56,700 units in
fiscal 1995 due to a continued shift in the Company's product mix toward higher
volume, lower priced consumer products.
 
     Net revenues from the academic market decreased 12.1% to $3,688,000 in
fiscal 1996 from $4,194,000 in fiscal 1995 due primarily to a significant
reduction of revenues from strategic partners during the fourth quarter of
fiscal 1996. The decrease was further impacted by the Company's aggressive
policy on price protection resulting in an increase in an allowance of
approximately $315,000 in the fourth quarter for anticipated price reductions on
several academic products. As a percent of total net revenues, net revenues from
the academic market decreased to 57.2% in fiscal 1996 compared to 73.0% in
fiscal 1995.
 
     Net revenues from the consumer market increased 109.9% to $2,533,000 in
fiscal 1996 from $1,207,000 in fiscal 1995 due primarily to a full year of
continued sales of A.D.A.M. The Inside Story and the Company's introduction of
its second consumer title Nine Month Miracle in April 1995. The Company's third
consumer title, Life's Greatest Mysteries, which was launched in October 1995,
experienced lower than expected sales during the Company's fourth quarter of
fiscal 1996. As a percent of total net revenues, net revenues from the consumer
market increased to 39.3% in fiscal 1996 compared to 21.0% in fiscal 1995.
 
     The Company believes that its future revenue growth will depend on, among
other things, its ability to introduce new and upgraded products to the
marketplace, the extent of competition, unit pricing trends, the demand for its
software in the academic and consumer markets, and the performance of the
Company's
 
                                       15
<PAGE>   18
 
strategic partners in areas of marketing, sales and distribution of the
Company's products. In this regard, the Company considers its future revenues to
be unpredictable.
 
     Cost of revenues increased 88.5% to $1,491,000 in fiscal 1996 compared to
$791,000 in fiscal 1995. Cost of revenues, which includes the cost of support,
packaging, documentation, royalties, and amortization of capitalized product
development costs, increased primarily from increases in net revenues,
specifically in the consumer market and an increase in amortization of
capitalized product. As a percent of total net revenues, cost of revenues
increased to 23.1% in fiscal 1996 compared to 13.8% in fiscal 1995 due to the
above factors, as well as a shift in the Company's product mix towards higher
volume, lower priced consumer products.
 
     Sale and marketing expenses increased 11.6% to $4,090,000 in fiscal 1996
from $3,666,000 in fiscal 1995, primarily as a result of increased marketing
expenses relating to the introduction of Nine Month Miracle and Life's Greatest
Mysteries in the consumer market. As a percentage of total net revenues, sales
and marketing expenses decreased slightly to 63.4% in fiscal 1996 from 63.8% in
fiscal 1995.
 
     Product development costs increased 18.6% to $2,847,000 in fiscal 1996 from
$2,401,000 in fiscal 1995 due primarily to an increase in consulting costs
related to product development activity and a $356,000 reduction in the amount
of development costs capitalized for fiscal 1996 compared to fiscal 1995. The
reduction in capitalized development costs was due to changes in design
specifications of new products later in the development process which resulted
in an extension of the time required before technological feasibility was
achieved and thereby shortened the period during which development costs were
capitalized. As a percentage of total net revenues, product development expenses
increase to 44.2% in fiscal 1996 from 41.8% in fiscal 1995. Total expenditures
for product development, including capitalized expenses, increased to $2,940,000
in fiscal 1996 compared to $2,850,000 in fiscal 1995. The Company capitalized
product development expenses of $93,000 and $449,000 in fiscal 1996 and fiscal
1995, respectively which represented 3.2% and 15.8% of total expenditures for
product development in these respective periods. Amortization of capitalized
product development cost totaled $356,000 and $119,000 in fiscal 1996 and 1995,
respectively, and is charged to and included in cost of revenues described
above.
 
     General and administrative expenses increased 13.2% to $2,008,000 in fiscal
1996 from $1,774,000 in fiscal 1995 primarily as a result of increased
consulting and professional fees associated with being a public company. As a
percentage of total net revenues, general and administrative expenses increased
to 31.1% in fiscal 1996 from 30.9% in fiscal 1995.
 
  Fiscal 1995 Compared to Fiscal 1994
 
     Total net revenues increased 104.1% to $5,742,000 in fiscal 1995 from
$2,813,000 in fiscal 1994 as a result of increased sales of the Company's
products in the academic market and the initiation of sales of the Company's
products to the consumer market beginning September 1994. Total unit shipments
of the Company's products increased to approximately 56,700 units in fiscal 1995
from approximately 2,400 units in fiscal 1994 due to a shift in the Company's
product mix toward higher volume, lower priced consumer products.
 
     Net revenues from the academic market increased 54.2% to $4,194,000 in
fiscal 1995 from $2,719,000 in fiscal 1994 as a result of the introduction of
new products and an increase in the number of resellers of the Company's
products. Net revenues from products introduced in fiscal 1995, including
A.D.A.M. Essentials, A.D.A.M. Standard and A.D.A.M. Benjamin/Cummings
Interactive Physiology: Cardiovascular Module, generated $1,153,000 of net
revenues in fiscal 1995. As a percentage of total revenues, net revenues from
the academic market decreased to 73.0% in fiscal 1995 from 96.7% in fiscal 1994.
 
     Net revenues from the consumer market of $1,207,000 in fiscal 1995 resulted
from sales of A.D.A.M. The Inside Story, which was introduced in September 1994.
Net revenues from the consumer market comprised 21.0% of total net revenues in
fiscal 1995.
 
     Cost of revenues increased 170.0% to $791,000 in fiscal 1995 from $293,000
in fiscal 1994, primarily as a result of increased net revenues and a $116,000
increase in amortization of capitalized software development costs. As a
percentage of total net revenues, cost of revenues increased to 13.8% in fiscal
1995 from 10.4% in
 
                                       16
<PAGE>   19
 
fiscal 1994, primarily due to a shift in the Company's product mix toward higher
volume, lower-priced consumer products.
 
     Sales and marketing expenses increased 86.6% to $3,666,000 in fiscal 1995
from $1,965,000 in fiscal 1994, primarily as a result of product launch and
marketing expenses of approximately $1,361,000 relating to the Company's
introduction of products for the consumer market. As a percentage of total net
revenues, sales and marketing expenses decreased to 63.8% in fiscal 1995 from
69.9% in fiscal 1994.
 
     Product development expenses increased 36.5% to $2,401,000 in fiscal 1995
from $1,759,000 in fiscal 1994, primarily as a result of an increase in
personnel and consulting costs for the development of new products. As a
percentage of total net revenues, product development expenses decreased to
41.8% in fiscal 1995 from 62.5% in fiscal 1994. Total expenditures for product
development, including capitalized expenses, increased to $2,850,000 in fiscal
1995 from $1,800,000 in fiscal 1994. The Company capitalized product development
expenses of $449,000 and $41,000 in fiscal 1995 and fiscal 1994, respectively,
which represented 15.8% and 2.3% of total expenditures for product development
in these respective periods. Amortization of capitalized product development
cost totaled $119,000 and $3,000 in fiscal 1995 and fiscal 1994, respectively,
and is charged to and included in cost of revenues described above.
 
     General and administrative expenses increased 14.2% to $1,774,000 in fiscal
1995 from $1,554,000 in fiscal 1994, primarily due to an increase in
infrastructure expenses to support the growth of the Company's operations. As a
percentage of total net revenues, general and administrative expenses decreased
to 30.9% in fiscal 1995 from 55.2% in fiscal 1994.
 
LIQUIDITY AND CAPITAL RESOURCES
 
     Since the Company's organization in 1990, the Company has financed its
operations primarily through private placements of Common Stock and preferred
stock and borrowings, having received net proceeds totaling approximately
$10,423,000 from private sales of Common Stock and $6,104,000 from private sales
of Convertible Preferred Stock. On November 10, 1995 the Company received net
proceeds of approximately $16,500,000 from its initial public offering of Common
Stock. At March 31, 1996 the Company had cash and cash equivalents of
$5,352,000, short-term investments of $10,981,000, and working capital of
$15,354,000. Cash used in operating activities was $2,601,000 in fiscal 1996,
$3,504,000 in fiscal 1995 and $2,223,000 in fiscal 1994, principally as a result
of net losses for these periods. Cash used in investing activities was
$11,028,000 in fiscal 1996, $462,000 in fiscal 1995 and $2,098,000 in fiscal
1994. The increase in fiscal 1996 primarily reflects the purchase of short-term
investments. Cash provided by financing activities was $18,041,000 in fiscal
1996, $4,190,000 in fiscal 1995 and $4,689,000 in fiscal 1994. The increase in
fiscal 1996 primarily reflects the proceeds from the issuance of common stock
resulting from the initial public offering.
 
     At March 31, 1996 the Company had used approximately $2,000,000 of the net
proceeds from its initial public offering to repay outstanding indebtedness,
consisting of all principal and accrued interest outstanding under the
subordinated bridge notes issued to certain investors in fiscal 1995, and the
Company's term loan with a bank.
 
     The Company uses its working capital to finance ongoing operations and to
fund expansion and development of its product lines. In addition, the Company
evaluates from time to time other acquisitions of products or companies that
compliment the Company's business. At this time, the Company is not committed to
incur any significant capital expenditure in fiscal 1997.
 
     The Company expects that cash flow from operations and existing cash and
short-term investments will be adequate to meet the Company's cash requirements
for the short and long term (i.e. twelve months or less and one to two years
respectively).
 
                                       17
<PAGE>   20
 
ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
 
     Information included under Item 14(a)(1) and (2).
 
ITEM. 9 CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
        FINANCIAL DISCLOSURE
 
     Not applicable
 
                                       18
<PAGE>   21
 
                                    PART III
 
ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF REGISTRANT
 
     The information under the heading "Election of Directors" entitled
"Nominees for Election Term Expiring in 1996", "Directors Continuing in Office
Until 1997" and "Directors Continuing in Office Until 1998" of the Proxy
Statement for the Annual Meeting of Shareholders to be held September 18, 1996
(the "Proxy Statement") is incorporated hereby by reference for information on
the directors of the Registrant. See Item X in Part I hereof for information
regarding executive officers of the Registrant. The information under the
heading "Other Matters" entitled "Compliance with Section 16(a) of the
Securities Exchange Act of 1934" of the Proxy Statement is incorporated herein
by reference.
 
ITEM 11.  EXECUTIVE COMPENSATION
 
     The information under the heading "Election of Directors" entitled
"Compensation of Directors" of the Proxy Statement and the sections under the
heading "Executive Compensation" entitled "Summary Compensation Table," "Option
Grants in Last Fiscal Year," "Fiscal Year-End Option Value Table" and
"Compensation Committee Interlocks and Insider Participant" of the Proxy
Statement are incorporated herein by reference.
 
ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
 
     The information under the heading "Common Stock Ownership by Management and
Principal Shareholders" of the Proxy Statement is incorporated herein by
reference.
 
ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
 
     The information under the heading "Certain Transactions" of the Proxy
Statement is incorporated herein by reference.
 
                                       19
<PAGE>   22
 
                                    PART IV
 
ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K
 
     (a) The following documents are included as part of this report:
 
<TABLE>
<CAPTION>
                                                                                        PAGE
                                                                                        ----
<S>                                                                                     <C>
          (1) Financial Statements:
               Report of Independent Accountants......................................   F-1
               Balance Sheet at March 31, 1996 and 1995...............................   F-2
               Statement of Operations for the three years ended March 31, 1996.......   F-3
               Statement of Changes in Shareholders' Equity (Deficit) for the three
              years ended March 31, 1996..............................................   F-4
               Statement of Cash Flows for the three years ended March 31, 1996.......   F-5
               Notes to Financial Statements..........................................   F-6
          (2) Financial Statement Schedule:
               For the three years ended March 31, 1996
                 II -- Valuation and Qualifying Accounts
</TABLE>
 
     All other schedules are omitted because they are not applicable or the
required information is shown in the financial statements or notes thereto.
 
<TABLE>
<CAPTION>
EXHIBIT                                            DESCRIPTION
- - -------         ---------------------------------------------------------------------------------
<C>        <C>  <S>
  3.1*       -- Amended and Restated Articles of Incorporation of the Company.
  3.2*       -- Amended and Restated Bylaws of the Company.
  4.1*       -- Amended and Restated Articles of Incorporation of the Company (incorporated by
                reference to Exhibit 3.1).
  4.2*       -- Amended and Restated Bylaws of the Company (incorporated by reference to Exhibit
                3.2).
  4.3*       -- Specimen Common Stock Certificate Stock Option Plan.
  4.4*       -- Forms of Option Certificates relating to Company's 1992 Stock Option Plan.
  4.5*       -- Form of Warrants to Purchase shares of Common Stock, dated April through
                November, 1994.
  4.6*       -- Warrant issued to The Robinson-Humphrey Company, Inc. on May 23, 1995.
 10.1*       -- Convertible Preferred Stock Purchase Agreement by and among the Company, Chemical
                Bank, as trustee for the Firestone Tire and Rubber Master Trust (the "Firestone
                Trust") and James D. Oelschlager, dated as of December 22, 1994.
 10.2*       -- Convertible Preferred Stock Purchase Agreement by and among the Company, the
                Firestone Trust and James D. Oelschlager, as trustee for the Oak Associates
                Profit Sharing Plan and Trust, dated as of May 23, 1995.
 10.3*       -- Convertible Preferred Stock Purchase Agreement by and between the Company and
                Addison-Wesley Publishing Company, Inc., dated as of August 22, 1995.
 10.4*       -- Form of Convertible Preferred Stock Purchase Agreement by and between the Company
                and certain investors, dated as of August 30, 1995.
 10.5*       -- Termination Agreement by and between John W. McClaugherty and the Company,
                effective as of March 31, 1994.
 10.6*       -- ADAM/McClaugherty Termination-Redemption Agreement between the Company and John
                W. McClaugherty, dated August 30, 1995.
 10.7*       -- Irrevocable Standby Letter of Credit issued by NationsBank of Georgia, N.A., for
                the benefit of the Northwestern Mutual Life Insurance Company.
 10.8*       -- Amended and Restated 1992 Stock Option Plan.
 10.9*       -- 401(k) Adoption Agreement and Trust.
 10.10*      -- Employment Agreement between the Company and Robert S. Cramer, Jr., dated
                December 21, 1994.
 10.11*      -- Employment Agreement between the Company and Curtis A. Cain, dated December 19,
                1994.
</TABLE>
 
                                       20
<PAGE>   23
 
<TABLE>
<CAPTION>
EXHIBIT                                            DESCRIPTION
- - -------         ---------------------------------------------------------------------------------
<C>        <C>  <S>
 10.12*      -- Employment Agreement between the Company and Gregory M. Swayne, dated December
                19, 1994.
 10.13*      -- Employee Confidentiality, Non-disclosure and Non-competition Agreement between
                the Company and Robert A. DiProva, dated September 1, 1995.
 10.14*      -- Severance Agreement between the Company and Robert A. DiProva, dated September 1,
                1995.
 10.15       -- Employee Confidentiality, Non-disclosure and Non-competition Agreement between
                the Company and David Tranberg dated January 25, 1996.
 10.16       -- Severance Agreement between the Company and David Tranberg, dated January 25,
                1996.
 10.17       -- Employee Confidentiality, Non-disclosure and Non-competition Agreement between
                the Company and Joseph R. Fuller, dated April 18, 1994.
 10.18       -- Severance Agreement between the Company and Joseph R. Fuller, dated January 15,
                1996.
 10.19*      -- Sublease between I.B.M. Corporation and the Company, dated as of March 1, 1994.
 10.20*      -- Sublease Agreement between PCI Group and the Company, dated as of October 13,
                1994.
 10.21*      -- Lease between Northwestern Mutual Life Insurance Company and the Company, dated
                as of March 1, 1994.
10.22*+      -- Software Distribution Agreement by and among Matsushita Electric Industrial Co.,
                C.I.T.D. and the Company, dated April 16, 1993.
10.23*+      -- Co-Development Agreement by and among Addison-Wesley Publishing Company, Inc.
                ("Addison-Wesley"), The Benjamin/Cummings Publishing Company, Inc. ("Benjamin/
                Cummings") and the Company, dated June 25, 1993.
10.24*+      -- Product Development Agreement (Physiology Product) between Benjamin/Cummings and
                the Company, dated August 4, 1994, as amended by Letter Agreement dated May 19,
                1995.
10.25*+      -- Product Development Agreement (Physiology Product -- Modules 4-8) between
                Benjamin/ Cummings and the Company, dated as of September 14, 1995.
10.26*+      -- Software Reseller Agreement by and between Churchill Livingstone, Medical
                Division of Longman Group UK Ltd., and the Company, dated as of December 30, 1993
                (the agreement was assigned by Churchill Livingstone to Pearson Professional
                Limited, its successor, effective as of January 1, 1995).
 10.27*      -- Publishing Agreement by and between Williams & Wilkins and the Company, dated
                February 22, 1994.
 10.28*      -- License Agreement by and between J.S.K., Inc. and the Company, dated April 1,
                1994, as amended on August 30, 1995.
 10.29*      -- Software Reseller Agreement between J.S.K., Inc. and the Company, dated April 29,
                1994, as amended on August 30, 1995.
10.30*+      -- Software Distribution Agreement between Brderbund Software, Inc. and the Company,
                dated as of June 1, 1994, as amended by Amendment No. 1, dated as of November 1,
                1994.
10.31*+      -- Software Reseller Agreement among the Company, Addison-Wesley, through its
                Addison-Wesley/Benjamin Cummings Group Sales Force Division, Benjamin/Cummings,
                and Addison-Wesley Publishers, Ltd., dated as of August 4, 1994.
10.32*+      -- Software Reseller Agreement between the Company and Addison-Wesley, through its
                Addison-Wesley School Division, dated as of February 9, 1995.
 10.33*      -- Compact Disc Distribution Agreement between Apple Computer, Inc. and the Company,
                dated August 18, 1994, as amended by Amendment 1, dated as of January 23, 1995
                and Amendment 2, dated as of July 11, 1995.
10.34*+      -- Software Reseller Agreement between Longman Asia Limited and the Company, dated
                as of October 21, 1994, as amended by Amendment No. 1, dated as of November 6,
                1994.
10.35*+      -- Software Reseller Agreement between Churchill Livingstone, Inc. and the Company,
                dated as of May 8, 1995.
 10.36*      -- Localization Agreement between Sunflowers Interactive Entertainment, a
                wholly-owned subsidiary of BOMICO, and the Company, dated June 28, 1995.
</TABLE>
 
                                       21
<PAGE>   24
 
<TABLE>
<CAPTION>
EXHIBIT                                            DESCRIPTION
- - -------         ---------------------------------------------------------------------------------
<C>        <C>  <S>
 10.37*      -- Software Reseller Agreement between BOMICO UNTERHALTUNGSSOFT-UND-HARDWARE
                VERTRIEBS GMBH and the Company, dated June 28, 1995.
 10.38*      -- Distribution Agreement with Ingram Micro, dated August 10, 1995.
 10.39*      -- Vendor Agreement between ABCO Distributors, Inc. and the Company, dated August
                10, 1994.
 10.40       -- Publishing/Developer Agreement by and between J.S.K., Inc. and the Company dated
                as of November 30, 1995.
 10.41       -- Software Reseller Agreement between Pearson Professionals (Australia) and the
                Company dated as of December 13, 1995.
 10.42       -- Addendum dated January 19, 1996 to Distribution Agreement with Ingram Micro,
                dated August 10, 1995.
 10.43       -- Localization Agreement between ZEMI Corp. and the Company dated June 7, 1996.
10.44++      -- Amendment dated June 11, 1996 to Product Development Agreement (Physiology
                Product -- Modules 4-8) between Benjamin/Cummings and the Company, dated as of
                September 14, 1995.
 11.1        -- Computation of Per Share Earnings.
 27.1        -- Financial Data Schedule (for SEC use only).
</TABLE>
 
- - ---------------
 
*    Incorporated by reference to the Company's Registration on Statement on
     Form S-1, File No. 33-96864
+    The Company has been granted confidential treatment of portions of this
     Exhibit.
     Accordingly, portions thereof have been omitted and filed separately.
++   The Company has applied for confidential treatment of portions of this
     Exhibit. Accordingly, portions thereof have been omitted and filed
     separately.
 
     (b) Reports on Form 8-K
 
     No reports on Form 8-K have been filed with the Securities and Exchange
Commission during the fourth quarter of fiscal 1996.
 
                                       22
<PAGE>   25
 
                                   SIGNATURES
 
     Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.
 
                                          A.D.A.M. SOFTWARE, INC.
                                              (Registrant)
 
                                          By:        ROBERT S. CRAMER, JR.
                                            ------------------------------------
                                                   Robert S. Cramer, Jr.
                                             Chairman of the Board, Co-Founder
                                                        and Director
 
Date: June 30, 1996
 
     Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below by the following persons on behalf of the
Registrant and in the capacities and on the dates indicated.
 
<TABLE>
<CAPTION>
                  SIGNATURE                                  TITLE                     DATE
- - ---------------------------------------------  ---------------------------------  --------------
<C>                                            <S>                                <C>
            ROBERT S. CRAMER, JR.              Chairman of the Board, Co-Founder  June 30, 1996
- - ---------------------------------------------    and Director
            Robert S. Cramer, Jr.

               CURTIS A. CAIN                  Chief Executive Officer            June 30, 1996
- - ---------------------------------------------    (Principal Executive Officer)
               Curtis A. Cain

              GREGORY M. SWAYNE                President, Co-Founder, Vice-       June 30, 1996
- - ---------------------------------------------    President of Production and
              Gregory M. Swayne                  Director

              ROBERT A. DIPROVA                Chief Financial Officer and Vice-  June 30, 1996
- - ---------------------------------------------    President of Administration
              Robert A. DiProva                  (Principal Financial Officer)

              MICHAEL S. FISHER                Controller (Controller)            June 30, 1996
- - ---------------------------------------------
              Michael S. Fisher

            JOHN W. MCCLAUGHERTY               Director                           June 30, 1996
- - ---------------------------------------------
            John W. McClaugherty


- - ---------------------------------------------  Director                           June 30, 1996
              Sally D. Elliott

            DR. ANTHONY J. GATTI               Director                           June 30, 1996
- - ---------------------------------------------
            Dr. Anthony J. Gatti

           HOLCOMBE T. GREEN, JR.              Director                           June 30, 1996
- - ---------------------------------------------
           Holcombe T. Green, Jr.


- - ---------------------------------------------  Director                           June 30, 1996
               J. Larry Jones

             DR. C. EVERETT KOOP               Director                           June 30, 1996
- - ---------------------------------------------
             Dr. C. Everett Koop
</TABLE>
 
                                       23
<PAGE>   26
 
                       REPORT OF INDEPENDENT ACCOUNTANTS
 
To the Board of Directors and Shareholders of
A.D.A.M. Software, Inc.
 
     In our opinion, the financial statements listed in the index appearing
under Item 14(a)(1) and (2) on page 20 present fairly, in all material respects,
the financial position of A.D.A.M. Software, Inc. at March 31, 1996 and 1995,
and the results of its operations and its cash flows for each of the three years
in the period ended March 31, 1996, in conformity with generally accepted
accounting principles. These financial statements are the responsibility of the
Company's management; our responsibility is to express an opinion on these
financial statements based on our audits. We conducted our audits of these
statements in accordance with generally accepted auditing standards which
require that we plan and perform the audit to obtain reasonable assurance about
whether the financial statements are free of material misstatement. An audit
includes examining, on a test basis, evidence supporting the amounts and
disclosures in the financial statements, assessing the accounting principles
used and significant estimates made by management, and evaluating the overall
financial statement presentation. We believe that our audits provide a
reasonable basis for the opinion expressed above.
 
PRICE WATERHOUSE LLP
 
Atlanta, Georgia
May 10, 1996
 
                                       F-1
<PAGE>   27
 
                            A.D.A.M. SOFTWARE, INC.
 
                                 BALANCE SHEET
 
<TABLE>
<CAPTION>
                                                                              MARCH 31,
                                                                       -----------------------
                                                                         1996           1995
                                                                       --------       --------
                                                                        (IN THOUSANDS, EXCEPT
                                                                             SHARE DATA)
<S>                                                                    <C>            <C>
                                            ASSETS
Current assets
  Cash and cash equivalents..........................................  $  5,352       $    940
  Short-term investments.............................................    10,981             --
  Accounts receivable, net of allowances of $766 and $110............       448          1,024
  Inventories........................................................       433            170
  Prepaids and other.................................................       115             --
                                                                       --------       --------
          Total current assets.......................................    17,329          2,134
Property and equipment, net..........................................       889          1,014
Software development costs, net......................................       105            368
Restricted certificate of deposit....................................       548            731
                                                                       --------       --------
                                                                       $ 18,871       $  4,247
                                                                       ========       ========
                        LIABILITIES AND SHAREHOLDERS' EQUITY (DEFICIT)
Current liabilities
  Accounts payable...................................................  $    526       $    397
  Accrued liabilities................................................       614            446
  Accrued interest...................................................       158            171
  Accrued compensation and employee benefits.........................       182            130
  Deferred rent......................................................       245            196
  Third party advances...............................................       250            250
  Subordinated notes payable to related parties......................        --          1,319
  Current portion of notes payable...................................        --            961
                                                                       --------       --------
          Total current liabilities..................................     1,975          3,870
Notes payable........................................................        --            298
                                                                       --------       --------
          Total liabilities..........................................     1,975          4,168
                                                                       --------       --------
Mandatorily redeemable convertible preferred stock Series A, $0.01
  par value; $12 redemption value; 937,500 shares authorized; 0 and
  262,500 shares issued and outstanding..............................        --          2,022
Shareholders' equity (deficit)
  Preferred stock, no par value; 9,062,500 shares authorized; no
     shares issued and outstanding...................................        --             --
  Common stock, $0.01 par value; 20,000,000 shares authorized;
     5,234,647 and 2,696,887 shares issued and outstanding...........        52             27
  Common stock warrants..............................................       135             --
  Additional paid-in capital.........................................    33,783         10,168
  Accumulated deficit................................................   (17,074)       (12,138)
                                                                       --------       --------
                                                                         16,896         (1,943)
Commitments (Note 12)................................................
                                                                       --------       --------
                                                                       $ 18,871       $  4,247
                                                                       ========       ========
</TABLE>
 
   The accompanying notes are an integral part of these financial statements.
 
                                       F-2
<PAGE>   28
 
                            A.D.A.M. SOFTWARE, INC.
 
                            STATEMENT OF OPERATIONS
 
<TABLE>
<CAPTION>
                                                                     YEAR ENDED MARCH 31,
                                                                -------------------------------
                                                                 1996        1995        1994
                                                                -------     -------     -------
                                                                   (IN THOUSANDS, EXCEPT PER
                                                                        SHARE AMOUNTS)
<S>                                                             <C>         <C>         <C>
Net revenues..................................................  $ 6,447     $ 5,742     $ 2,813
                                                                -------     -------     -------
Cost and expenses
  Cost of revenues............................................    1,491         791         293
  Sales and marketing.........................................    4,090       3,666       1,965
  Product development.........................................    2,847       2,401       1,759
  General and administrative..................................    2,008       1,774       1,554
                                                                -------     -------     -------
                                                                 10,436       8,632       5,571
                                                                -------     -------     -------
     Operating loss...........................................   (3,989)     (2,890)     (2,758)
Interest expense..............................................     (317)       (383)        (90)
Interest income...............................................      415          43          64
                                                                -------     -------     -------
Loss from continuing operations before income taxes...........   (3,891)     (3,230)     (2,784)
Income taxes..................................................       --          --          --
                                                                -------     -------     -------
     Loss from continuing operations..........................   (3,891)     (3,230)     (2,784)
                                                                -------     -------     -------
Discontinued operations
  Loss from operations of MLI (less applicable income taxes of
     $0)......................................................       --          --        (291)
  Loss on disposal of MLI (less applicable income taxes of
     $0)......................................................       --          --        (109)
                                                                -------     -------     -------
  Loss from discontinued operations before extraordinary
     item.....................................................       --          --        (400)
  Extraordinary loss on extinguishment of debt (net of income
     tax benefit of $29)......................................      (46)         --          --
                                                                -------     -------     -------
     Net loss.................................................  $(3,937)    $(3,230)    $(3,184)
                                                                =======     =======     =======
Net loss per common share and common share equivalent
  Loss before discontinued operations.........................  $ (1.13)    $ (1.22)    $ (1.11)
  Loss from discontinued operations...........................       --          --        (.16)
  Loss from extraordinary item................................     (.01)         --          --
                                                                -------     -------     -------
Net loss per common share.....................................  $ (1.14)    $ (1.22)    $ (1.27)
                                                                =======     =======     =======
Weighted average number of common shares and common share
  equivalents outstanding.....................................    3,673       2,694       2,510
                                                                =======     =======     =======
Unaudited pro forma and supplemental earnings per share
  Pro forma net loss per common share.........................  $  (.99)    $ (1.17)
                                                                =======     =======
  Pro forma weighted average number of common shares
     outstanding..............................................    3,962       2,766
                                                                =======     =======
  Supplemental pro forma net loss per common share............  $  (.92)
                                                                =======
  Supplemental pro forma weighted average number of common
     shares outstanding.......................................    4,055
                                                                =======
</TABLE>
 
   The accompanying notes are an integral part of these financial statements.
 
                                       F-3
<PAGE>   29
 
                            A.D.A.M. SOFTWARE, INC.
 
             STATEMENT OF CHANGES IN SHAREHOLDERS' EQUITY (DEFICIT)
 
<TABLE>
<CAPTION>
                                          COMMON STOCK      ADDITIONAL    COMMON
                                       ------------------    PAID-IN      STOCK     ACCUMULATED
                                        SHARES     AMOUNT    CAPITAL     WARRANTS     DEFICIT      TOTAL
                                       ---------   ------   ----------   --------   -----------   -------
                                                       (IN THOUSANDS, EXCEPT SHARE DATA)
<S>                                    <C>         <C>      <C>          <C>        <C>           <C>
BALANCE AT MARCH 31, 1993............  2,169,739    $ 22     $  5,049      $ --      $  (5,724)   $  (653)
Issuance of common stock.............    450,000       4        4,980        --             --      4,984
Net loss.............................         --      --           --        --         (3,184)    (3,184)
Conversion of borrowings from
  shareholder and accrued interest to
  common
  stock..............................     65,515       1          130        --             --        131
Exercise of common stock options.....      2,000      --            6        --             --          6
                                       ---------   ------   ----------   --------   -----------   -------
BALANCE AT MARCH 31, 1994............  2,687,254      27       10,165        --         (8,908)     1,284
Net loss.............................         --      --           --        --         (3,230)    (3,230)
Accretion of discount on mandatorily
  redeemable preferred stock.........         --      --          (47)       --             --        (47)
Notes receivable received for stock
  options exercised..................         --      --          (43)       --             --        (43)
Exercise of common stock options.....      9,633      --           93        --             --         93
                                       ---------   ------   ----------   --------   -----------   -------
BALANCE AT MARCH 31, 1995............  2,696,887      27       10,168        --        (12,138)    (1,943)
Issuance of common stock.............  1,558,600      15       16,489        --             --     16,504
Net loss.............................         --      --           --        --         (3,937)    (3,937)
Retirement of common shares..........   (125,000)     (1)                                 (999)    (1,000)
Conversion of preferred stock........    762,500       8        6,186        --             --      6,194
Accretion of discount on mandatorily
  redeemable preferred stock.........         --      --         (244)       --             --       (244)
Exercise of common stock options.....    341,660       3        1,184        --             --      1,187
Issuance of common stock warrants....         --      --           --       135             --        135
                                       ---------   ------   ----------   --------   -----------   -------
BALANCE AT MARCH 31, 1996............  5,234,647    $ 52     $ 33,783      $135      $ (17,074)   $16,896
                                        ========   ======     =======    =======     =========    =======
</TABLE>
 
   The accompanying notes are an integral part of these financial statements.
 
                                       F-4
<PAGE>   30
 
                            A.D.A.M. SOFTWARE, INC.
 
                            STATEMENT OF CASH FLOWS
 
<TABLE>
<CAPTION>
                                                                       YEAR ENDED MARCH 31,
                                                                   ----------------------------
                                                                     1996      1995      1994
                                                                   --------   -------   -------
                                                                          (IN THOUSANDS)
<S>                                                                <C>        <C>       <C>
Cash flows from operating activities
  Net loss.......................................................  $ (3,937)  $(3,230)  $(3,184)
  Adjustments to reconcile net loss to net cash used in operating
     activities Depreciation and amortization....................       796       562       274
     Accretion...................................................      (118)       --        --
     Loss on disposal of property and equipment..................        --        --        16
     Loss on disposal of MLI.....................................        --        --       109
     Loss on extinguishment of debt..............................        75        --        --
     Changes in assets and liabilities
       Decrease (increase) in accounts receivable................       576      (477)      (24)
       (Increase) in inventories.................................      (263)      (14)     (156)
       (Increase) decrease in prepaids and other assets..........      (115)       --        26
       Increase (decrease) in accounts payable...................       129      (141)      338
       Increase (decrease) in accrued liabilities................       168      (499)      325
       (Decrease) increase in accrued interest...................       (13)      132        --
       Increase (decrease) in accrued compensation and employee
          benefits...............................................        52        26        (6)
       Increase in deferred rent.................................        49       137        59
                                                                   --------   -------   -------
          Net cash used in operating activities..................    (2,601)   (3,504)   (2,223)
                                                                   --------   -------   -------
Cash flows from investing activities
  Purchases of short-term investments............................   (20,803)       --        --
  Proceeds from sale of short-term investments...................    10,000        --        --
  Purchases of property and equipment............................      (315)     (180)   (1,159)
  Redemption (purchase) of restricted certificate of deposit.....       183       167      (898)
  Software development costs.....................................       (93)     (449)      (41)
                                                                   --------   -------   -------
          Net cash used in investing activities..................   (11,028)     (462)   (2,098)
                                                                   --------   -------   -------
Cash flows from financing activities
  Proceeds from issuance of common stock, net of issuance costs,
     and exercise of options.....................................    17,691         7     4,990
  Repurchase of common stock.....................................    (1,000)       --        --
  Proceeds from issuance of mandatorily redeemable preferred
     stock, net of issuance costs................................     3,928     1,975        --
  Proceeds from issuance of subordinated debt....................        --     2,244        --
  Borrowings under line of credit................................        --       291       100
  Repayments under line of credit................................        --      (291)     (300)
  Repayments of notes payable....................................    (2,578)      (36)      (30)
  Other..........................................................                  --       (71)
                                                                   --------   -------   -------
     Net cash provided by financing activities...................    18,041     4,190     4,689
                                                                   --------   -------   -------
Increase in cash and cash equivalents............................     4,412       224       368
Cash and cash equivalents, beginning of period...................       940       716       348
                                                                   --------   -------   -------
Cash and cash equivalents, end of period.........................  $  5,352   $   940   $   716
                                                                   ========   =======   =======
</TABLE>
 
   The accompanying notes are an integral part of these financial statements.
 
                                       F-5
<PAGE>   31
 
                            A.D.A.M. SOFTWARE, INC.
 
                         NOTES TO FINANCIAL STATEMENTS
 
1.  DESCRIPTION OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
     A.D.A.M. Software, Inc. (A.D.A.M. or the Company) creates, publishes and
markets educational multimedia software products that provide anatomical,
medical, scientific and health-related information for the academic/professional
(academic) and consumer markets. A.D.A.M.(R) products incorporate internally
developed, original medical illustrations with text, audio, photography,
animation and video in easy-to-use, interactive software applications.
 
BASIS OF PRESENTATION
 
     The accompanying financial statements for the year ended March 31, 1994
include the accounts of A.D.A.M. and Medical-Legal Illustrations, Inc. (MLI).
Effective June 30, 1992, MLI was merged into A.D.A.M., with MLI operating as the
medical illustrations business of A.D.A.M., and the separate corporate existence
of MLI ceased. The merger was accounted for as a combination of entities under
common control and was accounted for by combining the historical accounts of
A.D.A.M. and MLI (in a manner similar to a pooling of interest) since A.D.A.M.
and MLI had common shareholders. The shareholders of MLI received 312,760 shares
of A.D.A.M. common stock for the 1,250 outstanding common shares of MLI.
Subsequently, on March 31, 1994, the Company approved a plan to discontinue the
operations and dispose of the medical illustrations business (Note 14). The
disposal of MLI was reflected in the March 31, 1994 financial statements.
 
     Certain prior year amounts in the financial statements have been
reclassified to conform to current year presentation.
 
USE OF ESTIMATES
 
     The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the financial
statements and the reported amounts of net revenues and expenses during the
reporting period. Actual results could differ from those estimates.
 
REVENUE RECOGNITION
 
     The Company sells its products into the academic and consumer markets
through alliances with distributors and by direct sales and marketing
activities. Revenue from product sales is generally recognized at the time of
shipment to customers, distributors or resellers or, in the case of consignment
arrangements, at the time of shipment from the consignee to their customers. The
Company records allowances for product returns based on historical experience
and anticipated returns. Payments received in advance of shipments are recorded
as deferred revenue and customer deposits in the accompanying balance sheet and
are recognized as revenue when the related software is shipped.
 
RESTRICTED CERTIFICATE OF DEPOSIT
 
     In connection with the Company's noncancellable operating lease for its
office space, the Company is required to purchase certificates of deposit with a
bank securing a letter of credit guaranteeing rental payments under the lease
(see Note 12). The certificate of deposit matures May 29, 1996, bears interest
at 4.3% and is carried at cost which approximates market.
 
CONCENTRATION OF CREDIT RISK
 
     Financial instruments that potentially subject the Company to concentration
of credit risk consist primarily of marketable securities and trade receivables.
The Company restricts investment of marketable
 
                                       F-6
<PAGE>   32
 
                            A.D.A.M. SOFTWARE, INC.
 
                  NOTES TO FINANCIAL STATEMENTS -- (CONTINUED)
 
securities to short-term investment grade securities and direct or guaranteed
obligations of the United States government.
 
     A significant portion of the Company's revenues and related receivables are
from major distributors. At March 31, 1996, the Company had receivables from two
major distributors of approximately $400,000 and $133,000, respectively. Total
sales to these distributors were approximately 18% and 5% of net revenues during
fiscal 1996.
 
INVENTORIES
 
     Inventories consist principally of computer software media and related
shipping supplies and are stated at the lower of specific cost or market. Cost
is determined using the first-in, first-out method.
 
PROPERTY AND EQUIPMENT
 
     Property and equipment are recorded at cost, less accumulated depreciation
and amortization. Depreciation and amortization are provided using the
straight-line method for financial reporting purposes and accelerated methods
for income tax purposes over the estimated useful lives of three to five years.
 
SOFTWARE DEVELOPMENT COST
 
     Capitalized software development costs consist principally of salaries and
certain other expenses directly related to development and modifications of
software products capitalized in accordance with the provisions of Statement of
Financial Accounting Standards (SFAS) No. 86, "Accounting for the Costs of
Computer Software to be Sold, Leased, or Otherwise Marketed". Capitalization of
such costs begins when a working model has been produced as evidenced by
completion of design, planning, coding and testing such that the product meets
its design specifications and has thereby established technological feasibility
as defined in SFAS No. 86. Capitalization of such costs ends when the resulting
product is available for general release to the public. Amortization of
capitalized software development costs is provided at the greater of the ratio
of current product revenue to the total of current and anticipated product
revenue or on a straight-line basis over the estimated economic life of the
software, which the Company has determined is not more than eighteen months. It
is reasonably possible that those estimates of anticipated product revenues, the
remaining estimated economic life of the product, or both will be reduced
significantly in the near term due to changing technologies. As a result, the
carrying amount of capitalized software costs may be reduced materially in the
near term.
 
INCOME TAXES
 
     On April 1, 1993, the Company adopted SFAS 109, "Accounting for Income
Taxes." The adoption of SFAS 109 changed the Company's method of accounting for
income taxes from the deferred method to an asset and liability approach. The
asset and liability approach requires the recognition of deferred tax
liabilities and assets for the expected future tax consequences of temporary
differences between the financial statement carrying amounts and the tax bases
of existing assets and liabilities. The adoption of SFAS 109 did not have a
significant effect on the financial statements.
 
LOSS PER SHARE
 
     Net loss per share is computed using the weighted average number of common
shares and common share equivalents outstanding during 1996, 1995 and 1994. The
loss per common share gives effect to the accretion of discount on mandatorily
redeemable preferred stock. The Company's stock options and warrants are
excluded from the calculation of loss per share due to their anti-dilutive
effect.
 
                                       F-7
<PAGE>   33
 
                            A.D.A.M. SOFTWARE, INC.
 
                  NOTES TO FINANCIAL STATEMENTS -- (CONTINUED)
 
PRO FORMA NET LOSS PER SHARE (UNAUDITED)
 
     Pro forma net loss per share has been included to give effect to the
conversion of the Company's outstanding convertible preferred stock upon
consummation of the initial public offering (see Notes 8 and 9).
 
     Pro forma net loss per share is computed using the weighted average number
of common shares and common share equivalents outstanding during 1996 and 1995.
The number of pro forma weighted average shares outstanding during 1996 and 1995
is based on the number of weighted average shares outstanding in each period
after giving effect to the estimated number of additional shares (289,000 in
fiscal 1996 and 72,000 in fiscal 1995) that would have been outstanding upon
conversion of the mandatorily redeemable preferred stock. The Company's stock
options and warrants are excluded from the 1996 and 1995 calculation of pro
forma net loss per share due to their anti-dilutive effect.
 
SUPPLEMENTAL PRO FORMA NET LOSS PER SHARE (UNAUDITED)
 
     Supplemental pro forma net loss per share for 1996 is computed using the
pro forma weighted average number of shares of common stock and common stock
equivalents increased by the estimated number of additional shares to repay
certain indebtedness. This payment was effected after consummation of the
initial public offering. Pro forma net loss is decreased to give effect to the
reduction in interest costs of approximately $187,000 in fiscal 1996.
 
NEW PRONOUNCEMENTS
 
     In October 1995, the Financial Accounting Standards Board issued Statement
of Financial Accounting Standards No. 123 "Accounting for Stock-Based
Compensation" (SFAS 123) which establishes a fair value based method model to
value options and determine compensation costs at the date of grant. However,
SFAS 123 provides companies with the election to continue to measure
compensation cost using the methods prescribed by Accounting Principles Board
Opinion No. 25 "Accounting for Stock Issued to Employees" (APB 25). Companies
making such election must make pro forma comparative disclosures of net income
and earnings per share beginning in fiscal years beginning after December 31,
1995 as if SFAS 123 had been applied. The Company intends to elect the
disclosure alternative of SFAS 123; therefore, no adjustment as a result of
adopting this statement is anticipated.
 
2.  MARKETABLE SECURITIES
 
     On March 31, 1996, the Company held investments in marketable securities
which it classified as held-to-maturity. Held-to-maturity securities represent
those securities that the Company has both the positive intent and ability to
hold to maturity and are carried at amortized cost. Securities with a maturity
date within one year are classified as short-term investments as a part of
Current Assets and are stated at fair value plus accrued interest. These
held-to-maturity securities at March 31, 1996 included the following (in
thousands):
 
<TABLE>
<CAPTION>
                                                                                      GROSS
                                                             AMORTIZED    FAIR     UNREALIZED
                                                               COST       VALUE    GAIN/(LOSS)
                                                             ---------   -------   -----------
    <S>                                                      <C>         <C>       <C>
    Paine Weber Commercial Paper, face value of $2,000,000
      interest at 5.38% due April 1, 1996..................   $ 2,000    $ 1,999      $  (1)
    CIGNA Commercial Paper, face value of $2,000,000
      interest at 5.38%, due April 1, 1996.................     2,000      1,999         (1)
    GMAC Commercial Paper, face value of $2,000,000
      interest at 5.33%, due June 6, 1996..................     1,981      1,979         (2)
    U.S. Treasury Note, face value of $1,000,000 interest
      at 7.25%, due November 30, 1996......................     1,036      1,012        (24)
</TABLE>
 
                                       F-8
<PAGE>   34
 
                            A.D.A.M. SOFTWARE, INC.
 
                  NOTES TO FINANCIAL STATEMENTS -- (CONTINUED)
 
<TABLE>
<CAPTION>
                                                                                      GROSS
                                                             AMORTIZED    FAIR     UNREALIZED
                                                               COST       VALUE    GAIN/(LOSS)
                                                             ---------   -------   -----------
    <S>                                                      <C>         <C>       <C>
    U.S. Treasury Strips, face value of $1,000,000 interest
      at 5.34%, due May 15, 1996...........................       994        994         --
    AMEX -- Commercial Paper, face value of $1,000,000
      interest at 5.56%, due June 3, 1996..................       990        990         --
    CIGNA Financial -- Commercial Paper, face value of
      $1,000,000 interest at 5.34%, due August 30, 1996....       977        977         --
    Federal Home Loan Bank Note, face value of $1,000,000
      interest at 5.4%, due March 28, 1997.................     1,003        999         (4)
                                                             ---------   -------   -----------
                                                              $10,981    $10,949      $ (32)
                                                              =======    =======   =========
</TABLE>
 
     Net unrealized losses on held-to-maturity securities have not been
recognized in the accompanying financial statements. There were no realized
gains or losses for the years ended March 31, 1996, 1995 and 1994.
 
3.  INVENTORIES
 
     The components of inventory are summarized as follows (in thousands):
 
<TABLE>
<CAPTION>
                                                                               MARCH 31,
                                                                              -----------
                                                                              1996   1995
                                                                              ----   ----
    <S>                                                                       <C>    <C>
    Raw materials...........................................................  $274   $111
    Finished goods..........................................................   159     59
                                                                              ----   ----
                                                                              $433   $170
                                                                              ====   ====
</TABLE>
 
4.  PROPERTY AND EQUIPMENT
 
     Property and equipment is summarized as follows (in thousands):
 
<TABLE>
<CAPTION>
                                                                             MARCH 31,
                                                                          ----------------
                                                                           1996      1995
                                                                          -------   ------
    <S>                                                                   <C>       <C>
    Computers...........................................................  $ 1,073   $  840
    Equipment...........................................................      257      221
    Furniture and fixtures..............................................      545      515
    Leasehold improvements..............................................      167      161
                                                                          -------   ------
                                                                            2,042    1,737
    Less -- accumulated depreciation and amortization...................   (1,153)    (723)
                                                                          -------   ------
                                                                          $   889   $1,014
                                                                          =======   ======
</TABLE>
 
     Depreciation and amortization of property and equipment totalled
approximately $440,000, $443,000 and $271,000 for 1996, 1995 and 1994,
respectively.
 
                                       F-9
<PAGE>   35
 
                            A.D.A.M. SOFTWARE, INC.
 
                  NOTES TO FINANCIAL STATEMENTS -- (CONTINUED)
 
5.  PRODUCT DEVELOPMENT EXPENDITURES
 
     Product development expenditures are summarized as follows (in thousands):
 
<TABLE>
<CAPTION>
                                                                   YEAR ENDED MARCH 31,
                                                               ----------------------------
                                                                1996       1995       1994
                                                               ------     ------     ------
    <S>                                                        <C>        <C>        <C>
    Total development expenditures...........................  $2,940     $2,850     $1,800
    Less: Additions to capitalized software development,
      prior to amortization..................................     (93)      (449)       (41)
                                                               ------     ------     ------
    Product development expense..............................  $2,847     $2,401     $1,759
                                                               ======     ======     ======
</TABLE>
 
     The activity in the capitalized software development account is summarized
as follows (in thousands):
 
<TABLE>
<CAPTION>
                                                                   YEAR ENDED MARCH 31,
                                                               ----------------------------
                                                                1996       1995       1994
                                                               ------     ------     ------
    <S>                                                        <C>        <C>        <C>
    Balance at beginning of year, net........................  $  368     $   38     $   --
    Additions................................................      93        449         41
    Amortization expense.....................................    (356)      (119)        (3)
                                                               ------     ------     ------
    Balance at end of year, net..............................  $  105     $  368     $   38
                                                               ======     ======     ======
</TABLE>
 
     Capitalized software development costs of approximately $0, $140,000 and
$12,000 at March 31, 1996, 1995 and 1994, respectively, were not subject to
amortization as products were not available for general release.
 
6.  DEBT
 
     Debt consists of the following (in thousands):
 
<TABLE>
<CAPTION>
                                                                             MARCH 31,
                                                                          ----------------
                                                                          1996      1995
                                                                          ----     -------
    <S>                                                                   <C>      <C>
    Note payable to bank, bearing interest at 8.5% per annum, payable in
      monthly principal and interest installments of $5,345 Through
      February 1998 with a final payment due March 15, 1998,
      collateralized by substantially all Company assets and secured by
      guarantees from certain officers and shareholders.................   $--     $   334
    Subordinated notes payable, including notes payable to a shareholder
      and other related parties of approximately $1,319, bearing
      interest at 15% per annum, payable in quarterly interest
      installments, and principal payments due April 28, 1995 through
      November 29, 1995.................................................   --        2,244
                                                                          ----     -------
                                                                           --        2,578
      Less current maturities...........................................   --       (2,280)
                                                                          ----     -------
      Long-term debt....................................................   $--     $   298
                                                                          ====     =======
</TABLE>
 
     During fiscal years 1996 and 1995, the Company maintained a line of credit
with a bank. At March 31, 1996, borrowings of $450,000 were available under the
line of credit agreement through May 1996 bearing interest at prime (8.25% at
March 31, 1996) plus 1% with an annual renewal fee of 1% of the unused line of
credit. The line of credit is collateralized by substantially all of the
Company's assets. At March 31, 1996 and 1995, the Company had no borrowings
outstanding under the agreement.
 
     At March 31, 1996 and 1995, the Company had unsecured advances of $250,000
plus accrued interest payable to a third party. The advances are payable on
demand.
 
                                      F-10
<PAGE>   36
 
                            A.D.A.M. SOFTWARE, INC.
 
                  NOTES TO FINANCIAL STATEMENTS -- (CONTINUED)
 
7.  INCOME TAXES
 
     On April 1, 1993, the Company adopted SFAS 109 and recorded a deferred
benefit of approximately $2,066,000 for net operating loss carryforwards and
$28,000 of cumulative temporary deductible differences. Simultaneously, the
Company recorded a valuation allowance of approximately $2,094,000.
 
     At March 31, 1996, the Company had net operating loss carryforwards
available for tax purposes of approximately $14,775,000, which will expire in
years 2004 through 2011. Future sale of shares by certain significant
shareholders could create a substantial ownership change (as defined by the
Internal Revenue Service) which would limit the amount of the Company's future
taxable income that may be offset by preownership change net operating loss
carryforwards.
 
     The provision for income taxes differs from the amount computed by applying
the applicable U.S. statutory federal income tax rate of 34 percent to pre-tax
loss from continuing operations as a result of the following items (in
thousands):
 
<TABLE>
<CAPTION>
                                                                   YEAR ENDED MARCH 31,
                                                                ---------------------------
                                                                 1996      1995      1994
                                                                -------   -------   -------
     <S>                                                        <C>       <C>       <C>
     Federal tax benefit on income from continuing operations
       at statutory federal income tax rate...................  $(1,319)  $(1,098)  $  (947)
     (Increase) decrease due to:
       Change in valuation allowance..........................    1,430     1,264     1,295
       Loss attributable to MLI...............................       --        --      (152)
       State taxes............................................     (117)     (128)     (110)
       Research and development credits.......................      (12)      (51)      (48)
       Other..................................................       18        13       (38)
                                                                -------   -------   -------
                                                                $    --   $    --   $    --
                                                                =======   =======   =======
</TABLE>
 
     The components of the Company's deferred tax assets and liabilities are as
follows (in thousands):
 
<TABLE>
<CAPTION>
                                                                            MARCH 31,
                                                                        -----------------
                                                                         1996      1995
                                                                        -------   -------
     <S>                                                                <C>       <C>
     Deferred tax assets Fixed assets.................................  $    23   $     1
       Accrued expenses...............................................       94        89
       Allowance for doubtful accounts................................      286        42
       Net operating loss carryforwards...............................    5,609     4,563
       Research and development credits...............................      111        99
                                                                        -------   -------
                                                                          6,123     4,794
                                                                        -------   -------
     Deferred tax liabilities Software development cost...............      (40)     (141)
                                                                        -------   -------
                                                                            (40)     (141)
                                                                        -------   -------
     Net deferred tax asset before valuation allowance................    6,083     4,653
     Valuation allowance..............................................   (6,083)   (4,653)
                                                                        -------   -------
                                                                        $    --   $    --
                                                                        =======   =======
</TABLE>
 
     Net tax assets increased approximately $1,430,000 for the year ended March
31, 1996, primarily due to an increase in net operating loss carryforwards. Due
to the existence of continuing losses, the Company recorded a corresponding
increase in the valuation allowance of $1,430,000. Management's estimate of the
valuation allowance could be effected in the near term based on taxable income
generated in future years.
 
                                      F-11
<PAGE>   37
 
                            A.D.A.M. SOFTWARE, INC.
 
                  NOTES TO FINANCIAL STATEMENTS -- (CONTINUED)
 
8.  MANDATORILY REDEEMABLE PREFERRED STOCK
 
     During fiscal 1996 and 1995, the Company issued 500,000 shares and 262,500
shares, respectively, of Series A preferred stock (Convertible Preferred stock)
at $8.00 per share. The Convertible Preferred stock was convertible into a like
number of shares of the Company's common stock. The call features of the
Convertible Preferred stock allowed for redemption by the Company of the stock
beginning on the fifth anniversary of the initial issuance of the Convertible
Preferred stock, and on each anniversary thereafter. Holders of the Convertible
Preferred stock could redeem the stock beginning on the fifth anniversary of the
initial issuance of the Convertible Preferred stock. The redemption price
included a guaranteed annual return of 10% per share and the conversion feature
expired on the tenth anniversary of the initial issuance of the Convertible
Preferred stock. Accretion of the discount on the mandatorily redeemable
preferred stock was recorded as a charge to additional paid-in capital and a
credit to the mandatorily redeemable preferred stock account.
 
     Upon consummation of the initial public offering discussed in Note 9, the
762,500 shares were automatically converted into an equal number of common
shares.
 
9.  SHAREHOLDERS' EQUITY
 
     In November 1995, the Company completed an initial public offering of
2,000,000 shares of its common stock comprised of 1,558,600 newly-issued Company
shares and 441,400 shares sold by Selling Shareholders. Employees and certain
shareholders exercised 191,200 options and sold the shares obtained as part of
the Offering. The Company used a portion of the proceeds to repay indebtedness
and for general corporate purposes.
 
10.  COMMON STOCK, OPTIONS AND WARRANTS
 
     A.D.A.M. has two stock option plans under which the Company may grant
incentive or non-qualified stock options to full-time employees and key persons.
Options are granted at an exercise price which is not less than fair market
value as estimated by the Board of Directors and vest ratably over a three-year
period. Options granted under the 1991 Option Plan expire five years from the
date of grant. Options granted under the 1992 Option Plan expire ten years from
the date of grant.
 
     In addition to the options granted under A.D.A.M.'s incentive and
non-qualified stock option plans, A.D.A.M. also granted options to purchase
shares of its common stock to certain employees, directors and consultants in
connection with their association with the Company. These options are
immediately exercisable and expire five years from the date of grant with the
exception of 5,000 options granted during fiscal 1995 which expire ten years
from the date of grant.
 
     Additionally, in June 1993, the Company issued options to purchase 245,000
shares of its common stock to an investor at $11.11 per share. These options
expired in June 1995 without exercise. In August 1995, the Company issued
options to purchase 64,658 shares of its common stock to an investor at $11.11
per share. These options are exercisable for one year from the date of issuance.
 
                                      F-12
<PAGE>   38
 
                            A.D.A.M. SOFTWARE, INC.
 
                  NOTES TO FINANCIAL STATEMENTS -- (CONTINUED)
 
     Transactions related to stock options for the three years ended March 31,
1996 are as follows:
 
<TABLE>
<CAPTION>
                                                                                OPTION PRICE
                                                                     SHARES      PER SHARE
                                                                    ---------   ------------
    <S>                                                             <C>         <C>
    Outstanding at March 31, 1993.................................  1,147,760   $  2.00-7.00
      Granted.....................................................    302,467          11.11
      Exercised...................................................     (2,000)          3.00
      Canceled or expired.........................................     (1,800)         11.11
                                                                    ---------   ------------
    Outstanding at March 31, 1994.................................  1,446,427     2.00-11.11
      Granted.....................................................    151,900     8.00-11.11
      Exercised...................................................     (9,633)     3.00-7.00
      Canceled or expired.........................................    (93,067)    5.00-11.11
                                                                    ---------   ------------
    Outstanding at March 31, 1995.................................  1,495,627     2.00-11.11
      Granted.....................................................    449,758     4.75-12.00
      Exercised...................................................   (341,660)     2.00-7.00
      Canceled or expired.........................................   (473,990)    3.00-11.11
                                                                    ---------   ------------
    Outstanding at March 31, 1996.................................  1,129,735   $ 2.00-12.00
                                                                     ========     ==========
</TABLE>
 
     The options outstanding at March 31, 1996 for 1,129,735 shares are
exercisable at prices ranging from $2.00 to $12.00 per share for total exercise
value of approximately $7,772,000. The Company has reserved 1,400,000 shares of
common stock for issuance under the 1992 Option Plan.
 
     The subordinated notes payable issued during fiscal 1995 included 112,188
warrants exercisable into a like number of common shares for $8.00 per share.
During the first six months of fiscal 1996, the maturity of $1,650,000 aggregate
principal amount of subordinated notes was extended for an additional year in
exchange for the issuance of 82,500 warrants. An additional 19,375 warrants were
issued to the placement agent for the Convertible Preferred Stock. The warrants
are exercisable beginning on the first anniversary of the date of notes issuance
and expire five years thereafter.
 
11.  RELATED PARTY TRANSACTIONS
 
     During 1996, the Company sold approximately $308,000 of product to
Benjamin/Cummings, a subsidiary of an investor of the Company. Additionally, the
Company had royalty revenues of approximately $93,000 related to
Benjamin/Cummings. The Company purchased approximately $30,000 of product from
Benjamin/Cummings during the year and paid royalty expense of approximately
$47,000.
 
     During fiscal 1996, an officer and shareholder of the Company borrowed
$25,000 as evidenced by a promissory note which bore interest at 12% per annum.
The promissory note was repaid in conjunction with the initial public offering.
 
     During fiscal 1996, the Company sold approximately $64,000 of product to
J.S.K., Inc. (JSK), whose president is a director and shareholder of the
Company. JSK paid the Company approximately $86,000 in licensing and rental fees
during the same period.
 
     During fiscal 1995, the Company issued subordinated debt in the amount of
$718,750 and $600,000 to an officer and shareholder of the Company and to other
entities operated by a director of the Company, respectively. The subordinated
notes payable bearing interest at 15%, payable in quarterly installments, are
due on varying maturity dates from May 2, 1996 through November 29, 1996. The
subordinated notes payable issued during fiscal 1995 included 35,938 and 17,500
warrants exercisable into an equal number of shares of common stock for $8.00
per share. During fiscal 1996, the Company repaid the subordinated debt with
proceeds from the initial public offering discussed in Note 9.
 
     Certain officers and shareholders have guaranteed repayment of the
Company's bank indebtedness (see Note 6).
 
                                      F-13
<PAGE>   39
 
                            A.D.A.M. SOFTWARE, INC.
 
                  NOTES TO FINANCIAL STATEMENTS -- (CONTINUED)
 
12.  COMMITMENTS
 
          The Company leases office space and equipment under noncancellable
     lease agreements expiring on various dates through 2002. At March 31, 1996,
     future minimum rentals for noncancellable leases with terms in excess of
     one year were as follows (in thousands):
 
<TABLE>
<CAPTION>
                                                                                   MINIMUM
                                                                                   ANNUAL
YEAR ENDING MARCH 31,                                                              RENTALS
- - ---------------------                                                              -------
<S>                      <C>                                                       <C>
    1997.........................................................................  $  635
    1998.........................................................................     642
    1999.........................................................................     733
    2000.........................................................................     752
    2001.........................................................................     752
    Thereafter...................................................................     940
                                                                                   -------
                                                                                   $4,454
                                                                                   =======
</TABLE>
 
     Rent expense for the years ended March 31, 1996, 1995 and 1994 was
approximately $663,000, $670,000 and $341,000, respectively.
 
     The Company is required to secure rental payments under the office space
lease agreement with a letter of credit supported by certificates of deposit.
The amount of the certificates of deposit securing the letter of credit
decreases over the term of the lease.
 
     The Company entered into a development agreement in September 1995 whereby
the Company is required to fund a minimum of $250,000 for four products to be
completed by June 1997. There were no costs capitalized under this agreement
during fiscal 1996.
 
     During December 1994, the Company entered into employment agreements with
certain officers of the Company. Each agreement expires on December 31, 1997
(the "Expiration Date") and is automatically renewable for successive one-year
periods unless written notice of non-renewal is given by either party. If the
agreements are terminated without cause, the Company will be obligated to pay
certain amounts as specified by the agreements.
 
13.  SUPPLEMENTAL CASH FLOW INFORMATION
 
     Cash and cash equivalents include cash on hand and on deposit and highly
liquid investments with an original maturity of three months or less. Cash
payments during the year 1996, 1995 and 1994 include interest of approximately
$329,000, $252,000 and $63,000, respectively.
 
     Noncash investing and financing activities having an impact on the balance
sheet are as follows:
 
<TABLE>
<CAPTION>
                                                                       YEAR ENDED MARCH 31,
                                                                       --------------------
                                                                        1996    1995   1994
                                                                       ------   ----   ----
    <S>                                                                <C>      <C>    <C>
    Conversion of borrowings from shareholder and accrued interest to
      common stock...................................................      --    --    $131
    Notes receivable taken for stock options exercised...............      --   $43      --
    Additions to common stock through decreases in accrued
      liabilities....................................................      --    43      --
    Conversion of preferred stock....................................  $6,194    --      --
    Preferred stock accretion........................................     244    47      --
    Issuance of common stock warrants................................     135    --      --
</TABLE>
 
                                      F-14
<PAGE>   40
 
                            A.D.A.M. SOFTWARE, INC.
 
                  NOTES TO FINANCIAL STATEMENTS -- (CONTINUED)
 
14.  DISCONTINUED OPERATIONS
 
     On March 31, 1994, the Company made the strategic decision to focus its
business exclusively on creating educational multimedia software products and to
discontinue its customized medical illustration business. As part of this
strategic decision, the Company terminated all employees associated with the
medical legal illustrations business and entered into an agreement (the
Agreement) on April 7, 1994 with a former officer of the Company which licenses
the MLI trademark, the right to use electronic anatomical images, and the MLI
name in exchange for royalties from future MLI revenues.
 
     The discontinuance of MLI's operations is recorded as a disposal of a
segment as of March 31, 1994 in the accompanying financial statements and,
accordingly, the operating results have been classified as discontinued
operations for 1994. The historical cash flows from MLI's operations consist of
funding its losses through equity transactions and have not been separately
stated in the statement of cash flows for 1994. MLI revenues for the year ended
March 31, 1994 were approximately $1,006,000. In connection with the Agreement,
the Company retained $50,000 of MLI customer deposits, accrued $121,000 of
employee severance expenses and transferred equipment with a net book value of
$38,000 to MLI at March 31, 1994. Any future royalties derived from the
Agreement have not been reflected in the computation of the loss on disposal at
March 31, 1994 due to the uncertainty in the realizability of the potential
receivable and will be reflected in the Company's future results from operations
as the royalties are collected.
 
     No income tax benefits have been allocated to the division's fiscal 1994
losses or the loss on disposal because there are no realizable taxable benefits
available to allocate to the discontinued operation. Such losses are included in
the Company's net operating loss carryforwards disclosed in Note 7.
 
15.  PRODUCT SALES
 
     The Company exports its products through agreements with international and
domestic distributors which grant territorial rights. During 1996, 1995 and
1994, the Company had net revenue from international sales of $983,000,
$1,645,000 and $790,000, respectively. A summary of revenues by geographic area
for 1996, 1995 and 1994 is as follows (in thousands):
 
<TABLE>
<CAPTION>
                                                                   YEAR ENDED MARCH 31,
                                                               ----------------------------
                                                                1996       1995       1994
                                                               ------     ------     ------
    <S>                                                        <C>        <C>        <C>
    United States............................................  $5,464     $4,097     $2,023
    Europe...................................................     359        633        174
    Pacific Rim and Asia.....................................     370        791        464
    Other....................................................     254        221        152
                                                               ------     ------     ------
                                                               $6,447     $5,742     $2,813
                                                               ======     ======     ======
</TABLE>
 
16.  SUBSEQUENT EVENT
 
     On April 25, 1996 the Company and certain of its officers and directors
were named in a class action lawsuit. The complaint alleges violations of
Section 11, 12(2) and 15 of the Securities Act of 1933, violations of the
Georgia Securities Act and negligent misrepresentation arising out of alleged
disclosure deficiencies in connection with the Company's initial public offering
which was completed on November 10, 1995. The complaint seeks compensatory
damages and reimbursements for plaintiff's fees and expenses. The Company and
its officers and directors intend to defend vigorously against the allegations.
The Company cannot estimate the impact of the outcome of the lawsuit on the
financial condition or results of operations.
 
                                      F-15
<PAGE>   41
 
                                                                     SCHEDULE II
 
                               A.D.A.M. SOFTWARE
 
                SCHEDULE II -- VALUATION AND QUALIFYING ACCOUNTS
 
                       FOR THE YEAR ENDED MARCH 31, 1996
 
<TABLE>
<CAPTION>
                                                         BALANCE
                                                           AT       CHARGED TO   ACCOUNTS   BALANCE AT
                                                        BEGINNING   COSTS AND    WRITTEN      END OF
                     DESCRIPTION                        OF PERIOD    EXPENSES      OFF        PERIOD
- - ------------------------------------------------------  ---------   ----------   --------   ----------
                                                                    (THOUSANDS OF DOLLARS)
<S>                                                     <C>         <C>          <C>        <C>
Allowance for Doubtful Accounts.......................  $     110    $    687    $     31    $     766
                                                         ========    ========    ========     ========
</TABLE>
 
                       FOR THE YEAR ENDED MARCH 31, 1995
 
<TABLE>
<CAPTION>
                                                         BALANCE
                                                           AT       CHARGED TO   ACCOUNTS   BALANCE AT
                                                        BEGINNING   COSTS AND    WRITTEN      END OF
                     DESCRIPTION                        OF PERIOD    EXPENSES      OFF        PERIOD
- - ------------------------------------------------------  ---------   ----------   --------   ----------
                                                                    (THOUSANDS OF DOLLARS)
<S>                                                     <C>         <C>          <C>        <C>
Allowance for Doubtful Accounts.......................  $      51    $     53    $     (6)   $     110
                                                         ========    ========    ========     ========
</TABLE>
 
                       FOR THE YEAR ENDED MARCH 31, 1994
 
<TABLE>
<CAPTION>
                                                         BALANCE
                                                           AT       CHARGED TO   ACCOUNTS   BALANCE AT
                                                        BEGINNING   COSTS AND    WRITTEN      END OF
                     DESCRIPTION                        OF PERIOD    EXPENSES      OFF        PERIOD
- - ------------------------------------------------------  ---------   ----------   --------   ----------
                                                                    (THOUSANDS OF DOLLARS)
<S>                                                     <C>         <C>          <C>        <C>
Allowance for Doubtful Accounts.......................  $      40    $     46    $     35    $      51
                                                         ========    ========    ========     ========
</TABLE>

<PAGE>   1
                                                                  EXHIBIT 10.15


                                                Employee Name: David A. Tranberg




                            A.D.A.M. SOFTWARE, INC.

                    EMPLOYEE CONFIDENTIALITY, NON-DISCLOSURE
                         AND NON-COMPETITION AGREEMENT

                           (LONG FORM - KEY EMPLOYEE)


         PLEASE READ THIS AGREEMENT CAREFULLY.  THIS AGREEMENT DESCRIBES THE
BASIC LEGAL AND ETHICAL RESPONSIBILITIES THAT YOU ARE REQUIRED TO OBSERVE AS AN
EMPLOYEE EXPOSED TO HIGHLY SENSITIVE TECHNOLOGY AND STRATEGIC INFORMATION.

THIS AGREEMENT, effective as of the date shown below, by and between A.D.A.M.
Software, Inc. ("Employer") and you, as an employee of Employer:

                                   SECTION 1.

                                SCOPE OF DUTIES

         1.1. EMPLOYMENT BY EMPLOYER AS SOLE OCCUPATION.  Subject only to the
exceptions provided in this Agreement, you agree to devote your full business
time, attention, skill, and effort exclusively to the performance of the
duties that Employer may assign you from time to time.  You may not engage in
any business activities or render any services of a business, commercial, or
professional nature for compensation for the benefit of anyone other than
Employer, unless Employer has given its consent in writing in advance.  It is
the policy of Employer never to allow its personnel to work for any competitive
enterprise during their employment, including after hours, on weekends, or
during vacation time, even if only organizational assistance or limited
consultation is involved.  This Agreement does not prohibit the investment of a
reasonable part of your assets in the stock of a company whose stock is traded
on a national stock exchange.

         1.2. NONINTERFERENCE WITH THIRD-PARTY RIGHTS. Employer is employing
you with the understanding that (1) you are free to enter into employment with
Employer and (2) only Employer is entitled to the benefit of your work.
Employer has no interest in using any other person's patents, copyrights, trade
secrets, or trademarks in an unlawful manner.  You should be careful not to
misapply proprietary rights that Employer has no right to use.

         1.3. CONTINUANCE OF EMPLOYMENT.  The faithful observance of this
Agreement by you is, and shall remain, a condition to your employment.  YOUR
EMPLOYMENT IS TERMINABLE AT WILL BY EITHER YOU OR EMPLOYER AT ANY TIME.
Employer asks that as courtesy, at least two weeks' notice be given in advance
of any termination by you of employment.  Employer reserves the absolute right
to make any changes in assignment, personnel, or employee benefits at any
time.
                                
<PAGE>   2

                                   SECTION 2.

                       OWNERSHIP OF EMPLOYEE DEVELOPMENTS

         2.1. EXISTING PROPRIETARY RIGHTS.  The patents, patent applications,
copyrights and trademarks listed on Schedule 1 hereto, are the only intangible
interests and properties that you own, or have any claim in, at the time of
execution of this Agreement.  IF EMPLOYEE OWNS ANY PATENTS, PATENT
APPLICATIONS, COPYRIGHTS OR TRADEMARKS, THEY SHOULD BE LISTED ON SCHEDULE 1 AND
ATTACHED TO THIS AGREEMENT.

         2.2. OWNERSHIP OF WORK PRODUCT.

              a. Employer shall own all Work Product (as defined in
Section 2.2(e)). All Work Product shall be considered work made for hire by you
and owned by Employer.

              b. If any of the Work Product may not, by operation of law,
be considered work made for hire by you for Employer, or if ownership of all
right, title, and interest of the intellectual property rights therein shall
not otherwise vest exclusively in Employer, you agree to assign, and upon
creation thereof automatically assign, without further consideration, the
ownership of all Trade Secrets (as defined in Section 3.2), U.S. and
international copyrights, patentable inventions, and other intellectual
property rights therein to Employer, its successors and assigns.

              c. Employer, its successors and assigns, shall have the
right to obtain and hold in its or their own name copyright registrations,
trademark registrations, patents and any other protection available in the
foregoing.

              d. You agree to perform, upon the reasonable request of
Employer, during or after your employment, such further acts as may be
necessary or desirable to transfer, perfect, and defend Employer's ownership of
the Work Product.  When requested, you will

        1.    Execute, acknowledge, and deliver any requested affidavits and
              documents of assignment and conveyance with respect to any Work 
              Product;

        2.    Assist in the preparation, prosecution, procurement, maintenance 
              and enforcement of copyrights and, if applicable, patents with
              respect to the Work Product in any countries;

        3.    Provide testimony in connection with any proceeding affecting the
              right, title, or interest of Employer in any Work Product; and

        4.    Perform any other acts deemed necessary or desirable to carry out
              the purposes of this Agreement.



                                    - 2 -
<PAGE>   3



Employer shall reimburse all reasonable out-of-pocket expenses incurred by you
at Employer's request in connection with the foregoing, including (unless you
are otherwise being compensated at the time) a reasonable per diem or hourly
fee for services rendered following termination of your employment.

                 e.  For purposes hereof, "Work Product" shall mean all
intellectual property rights, including all Trade Secrets, U.S. and
international copyrights, patentable inventions, discoveries and improvements,
and other intellectual property rights, in any programming, documentation,
technology, or other Work Product that relates to the business and interests of
Employer and that you conceive, develop, or deliver to Employer at any time
during the term of your employment.  Work Product shall also include all
intellectual property rights in any programming, documentation, technology, or
other work product that is now contained in any of the products or systems,
including development and support systems, of Employer to the extent you
conceived, developed, or delivered such Work Product to Employer prior to the
date of this Agreement while you were engaged as an independent contractor or
an employee of Employer.  You hereby irrevocably relinquish for the benefit of
Employer and its assigns any moral rights in the Work Product recognized by
applicable law.

         2.3. CLEARANCE PROCEDURE FOR PROPRIETARY RIGHTS NOT CLAIMED BY
EMPLOYER.  If you ever wish to create or develop, on your own time and with
your own resources, anything that may be considered Work Product but to which
you believe you should be entitled to the personal benefit of, you are required
to follow the clearance procedure set forth on this section in order to ensure
that Employer has no claim to the proprietary rights that may arise.

         Before you begin any development work on your own time, you must give
Employer advance written notice of your plans and supply a description of the
development under consideration.  Unless otherwise agreed in a writing signed
by Employer prior to receipt, Employer shall have no obligation of confidence
with respect to such description.  Employer will determine, in good faith,
within thirty (30) days after you have fully disclosed your plans to Employer,
whether the development is claimed by Employer as Work Product.  If Employer
determines that it does not claim such development, you will be notified in
writing and may retain ownership of the development to the extent of what has
been disclosed to Employer.  You should submit for further clearance any
significant improvement, modification, or adaptation so that it can be
determined whether the improvement, modification, or adaptation relates to the
business or interests of Employer.

         Clearance under this procedure does not relieve you of the need to
obtain the written consent of Employer before engaging in business activities
or rendering business, commercial, or professional services for the benefit of
anyone other than Employer, as required in Section 1.1 hereof.  Employer thus



                                      - 3 -

<PAGE>   4



reserves the right to exercise greater control over development work that you
might consider doing for profit after hours, as opposed to mere hobby work
pursued in your spare time.


                                   SECTION 3.

                                CONFIDENTIALITY

         3.1. CONSEQUENCES OF ENTRUSTMENT WITH SENSITIVE INFORMATION.  You
should recognize that your position with Employer requires considerable
responsibility and trust.  Relying on your ethical responsibility and undivided
loyalty, Employer expects to entrust you with highly sensitive confidential,
restricted, and proprietary information involving Trade Secrets (as defined in
Section 3.2) and Confidential Information (as defined in Section 3.4). You are
legally and ethically responsible for protecting and preserving Employer's
proprietary rights for use only for Employer's benefit, and these
responsibilities may impose unavoidable limitations on your ability to pursue
some kinds of business opportunities that might interest you during or after
your employment.

         3.2. TRADE SECRETS DEFINED.  For purposes of this Agreement, a "Trade
Secret" is any information, including, but not limited to, technical or
nontechnical data, techniques relating to the preparation and production of
illustrations for use in Employer's computer software products, source codes,
flow charts, diagrams, technical documentation, scripts, algorithms, file
structures, metadata, data definitions and principles of operation relating to
or reflected in Employer's computer software products, formulas, patterns,
compilations, programs, devices, methods, techniques, drawings, processes, or
other information similar to the foregoing, that: (1) derive economic value,
actual or potential, from not being generally known to, and not being readily
ascertainable by proper means by, other persons who can obtain economic value
from their disclosure or use; and (2) are the subject of efforts that are
reasonable under the circumstances to maintain their secrecy.  The term "Trade
Secret" will not include any information which constitutes Confidential
Information (as defined in Section 3.4).

       The term Trade Secret will not include information that you can show by
competent proof (i) was known to you prior to disclosure by Employer; (ii) was
generally known to the public at the time Employer disclosed the information to
you; (iii) became generally known to the public after disclosure to you by the
Employer through no act or omission of yours; or (iv) was disclosed to you by a
third party having a bona fide right both to possess the information and to
disclose the information to you.

         3.3. RESTRICTIONS ON USE AND DISCLOSURE OF TRADE SECRETS.
You shall hold in confidence at all times after the date hereof all Trade
Secrets of Employer and shall not disclose, publish or




                                     - 4 -


<PAGE>   5



make use at any time after the date hereof of Trade Secrets without the prior
consent of Employer.

    3.4. CONFIDENTIAL INFORMATION DEFINED.  For purposes of this Agreement,
"Confidential Information" is any financial information, financial data,
financial plans, information concerning the relationship between the Company
and its customers or suppliers, or product plans or strategies of Employer
which are valuable to Employer and not generally known or available to
competitors of Employer.

    3.5. USE OR DISCLOSURE OF CONFIDENTIAL INFORMATION.  You agree that
during the term of your employment by Employer, and for a period of two (2)
years following termination of your employment, you will hold in confidence all
Confidential Information and will not disclose, publish or make use of
Confidential Information without the prior written consent of Employer.

    3.6. SCREENING OF PUBLIC RELEASES OF INFORMATION. In addition, and
without any intention of limiting your other obligations under this Agreement
in any way, you should not, during your employment, reveal any non-public
information concerning the technology pertaining to the proprietary products
and manufacturing processes of Employer (particularly technology under current
development or improvement), unless you have obtained approval from Employer in
advance.  In that connection, you should submit to Employer for review any
proposed scientific and technical articles and the text of any public speeches
relating to work done for Employer before they are released or delivered.
Employer has the right to disapprove and prohibit, or delete any parts of, such
articles or speeches that might disclose Employer's Trade Secrets or other
Confidential Information or otherwise be contrary to Employer's business
interests.

    3.7. EMPLOYER RIGHTS UNDER APPLICABLE TRADE SECRET LAW. Nothing in this
Agreement is intended to, nor shall it, diminish the Employer's rights
regarding the protection of Employers trade secrets pursuant to applicable
Georgia law.

                                   SECTION 4.

                              RETURN OF MATERIALS

  Upon the request of Employer and, in any event, upon the termination of your
employment, you must return to Employer and leave at its disposal all
memoranda, notes, records, drawings, manuals, computer programs, documentation,
diskettes, computer tapes, and, other documents or media pertaining to the
business of Employer or your specific duties for Employer, including all
copies of such materials.  You must also return to Employer and leave at its
disposal all materials involving any Trade Secrets of Employer.  This Section 4
is intended to apply to all materials


                                    - 5 -


<PAGE>   6



made or compiled by you, as well as to all materials furnished to you by anyone
else in connection with your employment.

                                   SECTION 5.

                   NON-INTERFERENCE WITH PERSONNEL RELATIONS

       During my employment with Employer and for a period of one (1) year
afterwards, I will not knowingly solicit, entice or persuade any other
employees of Employer to leave the services of Employer for any reason.


                                   SECTION 6.

                           NON-COMPETITION AGREEMENT

       6.1. DEFINITIONS.  For the purposes of this Section 6, the following
definitions shall apply:

            a.  "Employer Activities" shall mean all activities of the type
conducted, authorized, offered, or provided by you within one year prior to
termination of your employment.  For purposes of reference, such activities at
the date of this Agreement include the business of producing, marketing,
promoting and distributing multimedia computer software programs which have as
their primary content anatomical, medical or health-related material (including
without limitation programs designed for educational markets and consumer
markets).  The term "Employer Activities" shall include (without limitation)
the production, marketing and distribution of multimedia computer software
programs which compete directly with any of the computer software programs
distributed by Employer as of the date hereof or on the date of termination of
your employment.

            b. "Noncompete Period" or "Nonsolicitation Period" shall mean the
period beginning on the date hereof and ending on the second (2nd) anniversary
of the date of termination of your employment with Employer.

            c. "Territory" shall mean the areas where you worked within one year
prior to termination of your employment and as such shall include such areas
where any Employer Activities performed, supervised, or assisted in by you were
conducted and any area where customers or actively sought prospective customers
of Employer with whom you had material contact were present.  For purposes of
reference, such areas at the date of this Agreement include the United States
of America, its territories and possessions.

       6.2. TRADE NAME.  You agree that during the Noncompete Period, you
shall not, directly or by assisting others, own, manage, operate, join, control
or participate in the ownership, management, operation or control of any
business conducted under


                                     - 6 -


<PAGE>   7


any corporate or trade name of Employer or name similar thereto without the
prior written consent of Employer.

         6.3. NONCOMPETITION.

              a. Coverage.  The parties hereto acknowledge that you conduct
Employer Activities throughout the Territory.  You acknowledge that to protect
adequately the interests of Employer in the business of Employer, it is
essential that any noncompete covenant with respect thereto cover all Employer
Activities and the entire Territory.

              b. Covenant.  You hereby agree that you shall not, during the
Noncompete Period, in any manner (other than as an employee of or as a
consultant to Employer), directly or by assisting others, conduct Employer
Activities in the Territory.  It is specifically understood and agreed that
accepting employment with, or acting as a consultant to, any one of the
following companies during the Noncompete Period would constitute a breach of
this covenant: IVI Publishing, Inc., or any other actual or potential
competitors of Employer where fifty percent (50%) or more of such competitor's
revenues are derived from multimedia computer software programs which have as
their primary content anatomical, medical or health-related material (such
companies are referred to as "Designated Competitors").

              Notwithstanding the foregoing provisions of this Section 6.3 b.,
it is understood and agreed that you may accept employment with, or act as a
consultant to, a company (other than a "Designated Competitor") that is engaged
in Employer Activities in the Territory, so long as you have no direct and
material responsibility for, and involvement in, products which compete
directly with Employer's multimedia computer software programs which have as
their primary content anatomical, medical or health-related material (products
will be deemed to compete directly with Employer's products if they might be
purchased by consumers in lieu of the products of Employer).  For example, you
would be permitted to be an employee of, or a consultant to, Broderbund
Software, Inc., so long as you did not have direct and material responsibility
for, and involvement in, the development, marketing or distribution of any
multimedia computer software programs which have as their primary content
anatomical, medical or health-related material.

              Notwithstanding this Section 6.3(b), you shall be permitted to
(i) acquire up to five percent (5%) of any competitor of Employer whose common
stock is publicly traded on a national securities exchange or in the over-the-
counter market; or (ii) own shares of stock of Employer.

         6.4. NONSOLICITATION.  You hereby agrees that you shall not, during
the Nonsolicitation Period, in any manner (other than as an employee of or a
consultant to Employer), directly or by assisting others:


                                      -7-


<PAGE>   8


               a. solicit or attempt to solicit, any business from any of
Employer's customers, including actively sought prospective customers, with
whom you had material contact during your employment hereunder for purposes of
providing products or services that are competitive with those provided by
Employer; or

               b. solicit or attempt to solicit for employment, on your
behalf or on behalf of any other person, firm or corporation, any other
employee of Employer or its affiliates with whom you had material contact
during your employment hereunder.

         6.5.  SEVERABILITY.  If a judicial determination is made that any of
the provisions of this Section 6 constitutes an unreasonable or otherwise
unenforceable restriction against you, the provisions of this Section 6 shall
be rendered void only to the extent that such judicial determination finds such
provisions to be unreasonable or otherwise unenforceable.  In this regard, you
and Employer hereby agree that any judicial authority construing this Agreement
shall be empowered to sever any portion of the Territory, any prohibited
business activity or any time period from the coverage of this Section 6 and to
apply the provisions of this Section 6 to the remaining portion of the
Territory, the remaining business activities and the remaining time period not
so severed by such judicial authority.  Moreover, notwithstanding the fact that
any provision of this Section 6 is determined not to be specifically
enforceable, Employer shall nevertheless be entitled to recover monetary
damages as a result of your breach of such provision.  The time period during
which the prohibitions set forth in this Section 6 shall apply shall be tolled
and suspended for a period equal to the aggregate quantity of time during which
you violate such prohibitions in any respect.

                                   SECTION 7.

                                 IMPLEMENTATION

         7.1. SEVERABILITY.  The covenants in this Agreement shall be construed
as covenants independent of one another and as obligations distinct from any
other contract between you and Employer.  Any claim that you may have against
Employer shall not constitute a defense to enforcement by Employer of this
Agreement.

         7.2. SURVIVAL OF OBLIGATIONS.  The covenants in Sections 2 through 6
of this Agreement shall survive the execution and delivery of this Agreement
and the termination of your employment, regardless of who causes the
termination and under what circumstances the termination occurred.

         7.3. SPECIFIC PERFORMANCE AND CONSENT TO INJUNCTIVE RELIEF. The
faithful observance of all covenants in this Agreement is an essential
condition to your employment, and Employer is depending upon absolute
compliance.  Damages would probably be very difficult to ascertain if you
breached any covenant in this Agreement.  This



                                     - 8 -


<PAGE>   9

Agreement is intended to protect the proprietary rights of Employer in
many important ways.  Even the threat of any misuse of the technology of
Employer would be extremely harmful, since that technology is essential to the
business of Employer.  In light of these facts, you agree that any court of
competent jurisdiction may immediately enjoin any breach of this Agreement upon
the request of and proper showing by Employer.

        7.4.    CONSTRUCTION OF AGREEMENT.  No provision of this Agreement or
any related document shall be construed against or interpreted to the   
disadvantage of any party hereto by any court or other government or judicial
authority by reason of such party having or being deemed to have structured or
drafted such provision.

        7.5.    NOTICES.  All notices required under this Agreement shall be 
made in writing and shall be deemed given when (1) delivered in person, (2)
deposited in the U.S. mail, first class, with proper postage prepaid and
properly addressed, or (3) sent through the interoffice delivery service of
Employer, if you are still employed by Employer at the time.

        7.6.    RELATED PARTIES.  This Agreement shall inure to the benefit of, 
and be binding upon, Employer and its subsidiaries and its affiliates, together
with their successors and assigns, and you, together with your executor,
administrator, personal representative, heirs, and legatees.

        7.7.    MERGER.  This Agreement merges and supersedes all prior and
contemporaneous agreements, undertakings, covenants, or conditions, whether
oral or written, express or implied, to the extent that they contradict or
conflict with the terms and conditions hereof.  This Agreement is not intended
to modify or impair the effectiveness of the general rules and policies
Employer may announce from time to time, such as Employer's Trade Secret
Security Program, a copy of which you should already have received and read.

        7.8.    CHOICE OF LAW.  This Agreement shall be governed by and enforced
under the laws of the State of Georgia.

        7.9.    NO WAIVER.  The waiver by either party of a breach of this 
Agreement shall not operate or be construed as a waiver of any subsequent
breach of this Agreement.

        7.10.   HEADINGS.  The section and paragraph headings contained in this
Agreement are for reference purposes only and shall not affect in any way the
meaning or interpretation of this Agreement.





                                    - 9 -


<PAGE>   10

       IN WITNESS WHEREOF, you, as an employee of Employer, have entered and
executed this Agreement under seal, and Employer has accepted your undertaking.


EMPLOYEE:


/s/ David A. Tranberg 
- - ----------------------
Signature

/s/ David A. Tranberg 
- - ----------------------
Name (typed or printed)

Social Security No. ###-##-####
                    -----------

Address:

107 Barrington Hills Drive
- - --------------------------
Atlanta, GA 30350
- - --------------------------

Date: 01/25/96                 
      -------------------------


Accepted:

EMPLOYER

A.D.A.M. SOFTWARE, INC.

By: /s/ Christine W. Finch 
    ----------------------

Its: Human Resources Mgr. 
     ---------------------

Date: January 25, 1996    
     ---------------------




                                    - 10 -

<PAGE>   1
                                                                   EXHIBIT 10.16

                            A.D.A.M. SOFTWARE, INC.
                              SEVERANCE AGREEMENT



THIS SEVERANCE AGREEMENT (this "Agreement"), dated as of January 25, 1996, is
made by David A. Tranberg, an individual resident of the State of Georgia (the
"Executive"), and A.D.A.M. Software, Inc., a Georgia Corporation (the
"Company").

The purpose of this Agreement is to set forth the mutual understandings of the
Executive and the Company in the event of a termination of Executive's
employment by the Company without "Good Cause" (as defined below).



1.   If the Executive's employment with the Company is terminated for any
     reason other than (1) Good Cause (as defined below), or (2) the voluntary
     termination by Executive of his employment, then, if such termination
     occurs at any time, Executive will be entitled to receive one year's
     base salary and bonus (if earned) as severance.  In addition, the
     Company shall permit the Executive, at his own cost, to continue to
     participate in health benefit plans in accordance with the provisions of
     the COBRA legislation passed by Congress.


2.   It is expressly understood and agreed that Executive will only be
     required to perform services as an employee and officer of the Company at
     the Company's facilities at 1600 RiverEdge Parkway or such other location
     of the principal executive offices of the Company in the Atlanta
     metropolitan area as the Board of Directors of the Company may designate.
     If Executive is required to relocate to any location outside of the
     metropolitan Atlanta area in connection with his employment by the
     Company, and Executive elects not to accept such reassignment by notifying
     the Company in writing within 45 days of such reassignment, then he will
     be deemed to have been terminated by the Company without Good Cause and
     will be entitled to severance in accordance with the terms in Paragraph 1.


3.   It is further understood and agreed that if the Company unilaterally
     and materially reduces the Executive's duties and responsibilities, and
     the Executive elects not to accept such change in his role or
     responsibilities by notifying the Company in writing within 45 days of
     such change, then Executive's employment will be deemed to have been
     terminated by the Company without Good Cause and the Executive will be
     entitled to severance in accordance with the provisions of Paragraph 1.









<PAGE>   2


4.   For purposes of this Agreement, "Good Cause" shall exist upon the
     occurrence of any of the following: (i) Executive is convicted (in a
     United States court) of, pleads guilty to, or confesses to any felony or
     any act of fraud, misappropriation or embezzlement, (ii) Executive engages
     in a fraudulent act to the material damage or prejudice of the Company or
     any affiliate of the Company or in conduct or activities materially
     damaging to the property, business or reputation of the Company or any any
     affiliate of the Company, as determined in good faith by the Board of
     Directors of the Company, (iii) Executive is convicted (in a United States
     court) of, pleads guilty to, or confesses to illegal use by Executive of
     controlled substances, (iv) any material act or omission by Executive
     involving malfeasance or negligence in the performance of Executive's
     duties to the Company to the material detriment of the Company, which has
     not been corrected by Executive within thirty (30) days after written
     notice from the Company of any such act or omission, or (v) failure by the
     Executive to comply with the terms of this Agreement or any written
     policies or directives of the Board of Directors, which has not been
     corrected by Executive within thirty (30) days after written notice from
     the Company of such failure.

                                     A.D.A.M. SOFTWARE, INC.

                                     By: /s/ Curtis A. Cain
                                        -----------------------

                                     Title:  CEO
                                           --------------------

                                     EXECUTIVE

                                     /s/ David A. Tranberg
                                     --------------------------
                                     David A. Tranberg



<PAGE>   1
                                                                   EXHIBIT 10.17

                  NONCOMPETITION AND NONDISCLOSURE AGREEMENT

     This Agreement is made this 18th day of April, 1994, between A.D.A.M.
Software, Inc., a Georgia corporation (the "Employer"), and Joseph R. Fuller,
(the "Employee").

     WHEREAS, the Employee has or will obtain valuable experience and knowledge
with respect to the affairs of the Employer;

     WHEREAS, the Employee realizes that the Employer has made a substantial
investment in time and money in developing business and customer relationships,
and that it is a legitimate business interest of the Employer to protect that
investment and to retain its contracts with the good will of its customers, and
the Employee further realizes that he is employed in a position of much trust
and responsibility by the Employer;

     WHEREAS, the Employee is willing to agree to the terms and conditions
hereinafter set forth;

     NOW, THEREFORE, in consideration of the Employee's continued employment
with the Employer and pursuant to the terms and conditions hereinafter set
forth, and in further consideration of their mutual covenants herein contained,
the parties hereto agree as follows:

     1. EMPLOYMENT AND DUTIES The Employer agrees to continue to employ the
Employee and the Employee accepts his continued employment as Product Marketing
Manager subject to the terms and conditions hereinafter set forth. The
Employee's duties shall be those currently being performed by him for the
Employer and any other related duties as may be determined and assigned to the
Employee from time to time hereafter by the Employer.

     2. EXTENT OF SERVICES.  The Employee shall devote his entire time,
attention and energies to the business of the Employer and shall not during his
employment be engaged in any other business activity, without the continuing
approval of his supervisors, whether or not such business activity is pursued
for gain, profit or other pecuniary advantage, but this shall not be construed
as preventing the Employee from investing his assets in such form or manner as
will not require any services on the part of the Employee in the operation of
the affairs of the companies in which such investments are made.

     3. CONFIDENTIAL INFORMATION.  Employee agrees not to divulge, disclose, or
communicate to any person, firm, or corporation at any time, during or after
employment, in any fashion, form or manner, either directly or indirectly, any
information of any kind, nature, or description concerning any matters
affecting or relating to the business of Employer or Employee's employment with
Employer which specifically includes

                                          
                                          
NONCOMPETITION AND NONDISCLOSURE AGREEMENT                         Page 1 of 6
                                          



<PAGE>   2



any matter whatsoever concerning A.D.A.M. Software, Inc., its subsidiaries,
divisions or affiliated companies (collectively referred to hereafter as
"Confidential Information") . The parties agree that Confidential
Information includes, without limiting the generality of the foregoing, the
name of any customers of Employer, the prices it obtains or has obtained or at
which it sells or has sold its products or services, research, development,
inventing, accounting, computer hardware configuration, computer software,
source code, manufacturing, engineering, merchandising, equipment, or any other
information of, about, or concerning the business of Employer or the business
of customers of Employer, its manner of operation, its plans, processes, or
other data of any kind, nature, or description, without regard to whether any
or all of the foregoing matters would be deemed confidential, material, or
important.  The parties agree that the above matters are important, material,
and confidential and gravely affect the effective and successful conduct of the
business of the Employer, and its goodwill, and that any breach of the terms
of this paragraph is a material breach hereof.  This Agreement shall not be
deemed to prevent Employee from disclosing Confidential Information if all of
the following circumstances exist: (1) such disclosure is necessary to the
business of Employer and to the performance of the duties of Employee; (2) such
disclosure does not involve trade secrets or other theretofore undisclosed
matters; and (3) Employee makes such disclosure in circumstances and in a
manner reasonably calculated to benefit Employer and not Employee or actual or
potential competitors of Employer.

     4. RETURN OF CONFIDENTIAL INFORMATION.  Upon termination of the Employee's
employment, all documents, art or office supplies, records, computer hard
drive, diskettes, or tape, notebooks and similar repositories of or containing
Confidential Information, including copies thereof, then in the Employee's
possession, whether prepared by him or others, will be left with the Employer.
In the event of a breach or threatened breach by the Employee of the provisions
of this Section 4, the Employer shall be entitled to an injunction restraining
the Employee from disclosing, in whole or in part, the Confidential
Information, or from rendering any services to any person, firm, corporation,
association or other entity to whom Confidential Information, in whole or in
part, has been disclosed or is threatened to be disclosed.  Nothing herein
shall be construed as prohibiting the Employer from pursuing any other remedies
available to the Employer for such breach or threatened breach, including the
recovery of damages from the Employee.

     5.     PATENTS.

            A. The Employee shall disclose fully to the Employer any and all
       inventions which he shall conceive or make during his employment with
       Employer and all inventions which he shall conceive or make during the
       period of six (6)




NONCOMPETITION AND NONDISCLOSURE AGREEMENT                       Page 2 of 6




<PAGE>   3




    months after his last day of employment with Employer, which are in whole
    or in part the result of his work with the Employer.  Such disclosure is to
    be made promptly after the conception of each invention, and the inventions
    are to become and remain the property of the Employer, whether or not
    patent applications are filed thereon.  Upon request and at the expense of
    the Employer, the Employee is to make application through the patent
    solicitors of the Employer for letters patent of the United States and any
    and all other countries at the discretion of the Employer on such
    inventions and to assign all such applications to the Employer or its
    designated representative, all without additional payment during his
    employment by the Employer and for reasonable compensation for time
    actually spent by the Employee at such work at the request of the
    Employer after his employment.  The Employee is to give the Employer, its
    attorneys and solicitors, all reasonable assistance in preparing and
    prosecuting such applications and, on request of the Employer, to execute
    all papers and do all things that may be reasonably necessary to protect
    the right of the Employer and vest in it or its assigns the inventions,
    applications and letters patent herein contemplated.

         B. With respect to inventions the concept, creation or development of
    which is outside the reasonable contemplation of the Employee's employment
    with the Employer and which are not derived from or the result in whole or
    in part of the Employee's work with the Employer and are not related in any
    way or to any degree to any project or field of work in which the
    Employer was engaged or was actively considering during his employment by
    Employer, if, within six (6) months from the date on which a complete
    description (where necessary by sketches) of such an invention is submitted
    to the Employer by the Employee, the Employer has not filed a first patent
    application thereon, or requested a further period not exceeding six
    months, the Employer shall grant a written release of the invention to the
    Employee upon the Employee's written request (unless such release would
    conflict with any contractual obligations of the Employer or with
    governmental requirements) and such Employee shall thereafter be free to
    make application for a patent in respect of such invention at his own
    expense.  In the event that the Employer does not release the invention in
    accordance with the foregoing provisions, the Employer shall make
    reasonable compensation for such invention.

     6. RESTRICTIVE COVENANT.  Upon the Employee's termination the Employee
shall not, without the prior written consent of the Employer, directly or
indirectly, within the Restricted Territory (hereinafter defined), in
competition with the Employer enter into or engage in the business of
manufacturing, jobbing, selling or marketing the services which are being
performed by the employer at the time of termination, either as an individual
for




NONCOMPETITION AND NONDISCLOSURE AGREEMENT                        Page 3 of 6




<PAGE>   4




his own account, or as a partner or joint venturer, or as an employee, agent,
or salesman for any person, or as an officer, director or shareholder (except
ownership of publicly traded shares, so long as such is less than 1%) for a
period of two (2) years following the termination of his employment by the
Employer.  Solicitation or acceptance of orders outside the Restricted
Territory for shipment to or delivery in, the Restricted Territory shall
constitute "engaging in business" in the Restricted Territory in violation of
this agreement.  As used herein, "Restricted Territory" means the following
geographical area: "Continental United States for anatomically based
multi-media companies."

     Both parties hereto recognize that the Employer does business throughout
such area, and the Employee has been responsible for operations throughout
such area, and such an area is necessary for the protection of the Employer.
This covenant on the part of the Employee shall be construed as an agreement
independent of any other provision of this agreement; and the existence of any
claim or cause of action of the employee against the Employer, whether
predicated on this agreement or otherwise, shall not constitute a defense to
the enforcement by the Employer of this covenant.

     In the event of a breach or threatened breach by the Employee of the
provisions of this Section 6, the Employer shall be entitled to an injunction
restraining the Employee from violating the provisions of this Section 6.
Nothing herein shall be construed as prohibiting the Employer from pursuing
any other remedies available to the Employer, including the recovery of damages
and attorneys' fees, for a breach or threatened breach of this Section 6.

     7. NONSOLICITATION OF CUSTOMERS.  The Employee agrees to refrain, during
his employment and for a period of three (3) years following his termination,
from soliciting or accepting, or attempting to solicit or accept, directly or
by assisting others, any business from any of the Employer's customers,
including actively sought prospective customers, with whom the employee had
material contact during his employment for purposes of providing products or
services that are competitive with those provided by the employer's business.

     8. NONSOLICITATION OF EMPLOYEES.  The Employee agrees to refrain, during
his employment and for three (3) years following his termination, from
recruiting or hiring, or attempting to recruit or hire, directly or by
assisting other, any other employee of the Employer or its affiliates.







NONCOMPETITION AND NONDISCLOSURE AGREEMENT                       Page 4 of 6




<PAGE>   5


     9. TOLLING.  The Employee's breach of Sections 6, 7, or 8 of this
Agreement shall automatically toll and suspend the period so stated in Sections
6, 7 or 8 for the amount of time that the violation continues.

     10. TERMINATION OF EMPLOYMENT.  The Employee is employed at will and may
be terminated by the Employer at any time, with or without cause, without prior
notification and without severance pay unless specifically provided otherwise
in writing.

     11. SEVERABILITY AND INTERPRETATION.  In the event that any provision of
this Agreement is held invalid by a court of competent jurisdiction, the
remaining provisions shall nonetheless by enforceable according to their terms.
Further, in the event that any provision are held to be overbroad as written,
such provisions shall be deemed amendable to narrow its application to the
extent necessary to make the provision enforceable according to applicable law
and enforceable as amended.

      12.  MISCELLANEOUS.

           A. Section headings contained herein are for reference purposes only
      and shall not in any way affect the meaning or interpretation of this
      agreement.  All terms and words used herein shall be construed to include
      the number and gender as the context of this Agreement may require.

           B. This agreement may be executed in any number of counterparts,
      each of which shall be deemed an original part, all of which together
      shall constitute one and the same instrument.

           C. This agreement sets forth the entire agreement and understanding
      of the parties with respect to the transactions contemplated hereby and
      supersedes all prior agreements, arrangements, and understandings
      relating to the subject matter, including any prior agreements between
      the Employer and the Employee.

           D. No representation, promise, inducement or statement of intention
      has been made by the Employer or the Employee which is not embodied in
      this agreement.

           E. This agreement may be amended, modified, superseded or canceled,
      and any of the terms, provisions and conditions hereof may be waived,
      only by a written instrument executed by the Employer and the Employee.
      The failure of any party at any time or times to require performance of
      any provision herein shall not be construed to be a waiver of any
      succeeding breach of such provision by such party.



NONCOMPETITION AND NONDISCLOSURE AGREEMENT                       Page 5 of 6



<PAGE>   6


           F. This agreement shall be interpreted and construed pursuant to
      the laws of the State of Georgia.  Any provisions in conflict with the
      laws of the State of Georgia shall be deemed void and the parties shall
      be bound by the remaining provisions.

           G. The Employee agrees that the provisions of this agreement shall
      be binding on his heirs, assigns, executors, administrators, and other
      legal representatives.

     IN WITNESS WHEREOF, the Employer has caused this agreement to be duly
executed and delivered by its officer duly authorized, and the Employee has
duly executed and delivered this agreement, all as of the date first above
written.





                               /s/ Joseph R. Fuller
                               -----------------------------
                               EMPLOYEE


                               A.D.A.M. SOFTWARE, INC.


                               By /s/ Christine Hamrick CES
                                  --------------------------
                               Title Human Resources Manager
                                    ------------------------







NONCOMPETITION AND NONDISCLOSURE AGREEMENT                        Page 6 of 6








<PAGE>   1

                                                                   EXHIBIT 10.18




                            A.D.A.M. SOFTWARE, INC.
                              SEVERANCE AGREEMENT


THIS SEVERANCE AGREEMENT (this "Agreement"), dated as of January 15, 1996, is
made by Joseph R. Fuller, an individual resident of the State of Georgia (the
"Executive"), and A.D.A.M. Software, Inc., a Georgia Corporation (the
"Company").

The purpose of this Agreement is to set forth the mutual understandings of the
Executive and the Company in the event of a termination of Executive's
employment by the Company without "Good Cause" (as defined below).

1.   If the Executive's employment with the Company is terminated for any
     reason other than (1) Good Cause (as defined below), or (2) the voluntary
     termination by Executive of his employment, then, if such termination
     occurs at any time, Executive will be entitled to receive one year's base
     salary and bonus (if earned) as severance.  In addition, the Company shall
     permit the Executive, at his own cost, to continue to participate in
     health benefit plans in accordance with the provisions of the COBRA
     legislation passed by Congress.

2.   It is expressly understood and agreed that Executive will only be required
     to perform services as an employee and officer of the Company at the
     Company's facilities at 1600 RiverEdge Parkway or such other location of
     the principal executive offices of the Company in the Atlanta
     metropolitan area as the Board of Directors of the Company may designate.
     If Executive is required to relocate to any location outside of the
     metropolitan Atlanta area in connection with his employment by the
     Company, and Executive elects not to accept such reassignment by notifying
     the Company in writing within 45 days of such reassignment, then he will
     be deemed to have been terminated by the Company without Good Cause and
     will be entitled to severance in accordance with the terms in Paragraph 1.

3.   It is further understood and agreed that if the Company unilaterally and
     materially reduces the Executive's duties and responsibilities, and the
     Executive elects not to accept such change in his role or responsibilities
     by notifying the Company in writing within 45 days of such change, then
     Executive's employment will be deemed to have been terminated by the
     Company without Good Cause and the Executive will be entitled to severance
     in accordance with the provisions of Paragraph 1.











<PAGE>   2


4.   For purposes of this Agreement, "Good Cause" shall exist upon the
     occurrence of any of the following: (i) Executive is convicted (in a
     United States court) of, pleads guilty to, or confesses to any felony or
     any act of fraud, misappropriation or embezzlement, (ii) Executive engages
     in a fraudulent act to the material damage or prejudice of the Company or
     any affiliate of the Company or in conduct or activities materially
     damaging to the property, business or reputation of the Company or any
     affiliate of the Company, as determined in good faith by the Board of
     Directors of the Company, (iii) Executive is convicted (in a United States
     court) of, pleads guilty to, or confesses to illegal use by Executive of
     controlled substances, (iv) any material act or omission by Executive
     involving malfeasance or negligence in the performance of Executive's
     duties to the Company to the material detriment of the Company, which has
     not been corrected by Executive within thirty (30) days after written
     notice from the Company of any such act or omission, or (v) failure by the
     Executive to comply with the terms of this Agreement or any written
     policies or directives of the Board of Directors, which has not been
     corrected by Executive within thirty (30) days after written notice from
     the Company of such failure.



                                           A.D.A.M. SOFTWARE, INC.


                                           By: /s/ Curtis Cain
                                              ---------------------------


                                           Title: CEO
                                                 ------------------------

                                           EXECUTIVE

                                           /s/ Joseph R. Fuller
                                           ------------------------------
                                           Joseph R. Fuller







<PAGE>   1
                                                                   EXHIBIT 10.40

                            A.D.A.M. SOFTWARE, INC.

                         PUBLISHING/DEVELOPER AGREEMENT

         THIS PUBLISHING/DEVELOPER AGREEMENT (this "Agreement") is made and
entered into as of November 30, 1995, by and between A.D.A.M. SOFTWARE, INC.
("ADAM"), a Georgia corporation having its principal place of business at 1600
RiverEdge Parkway, Suite 800, Atlanta, Georgia 30328, and J.S.K., INC., D/B/A
MEDICAL-LEGAL ILLUSTRATIONS ("MLI"), a Georgia corporation, having its
principal place of business at 1600 RiverEdge Parkway, Suite 700, Atlanta,
Georgia 30328.


                                    RECITALS

         ADAM is the owner of certain interactive multimedia computer software
products which illustrate the various anatomical structures of the human body,
simulate dissection of the human body through use of various tools and methods
contained in the products, provide descriptive and illustrative information
relating to anatomical structures and physiological functions displayed by the
products, and allow for the organization of and linking to material prepared by
users of the products.

         MLI is engaged in the production of customized medical illustrations
for use as demonstrative evidence by trial lawyers, primarily in
medical-related civil lawsuits.

         Pursuant to the terms of the Medical-Legal Illustrations License
Agreement between ADAM and MLI dated April 7, 1994 (the "MLI License
Agreement"), ADAM granted to MLI the right to use images from ADAM's database
of anatomical images to create Animations and Boards (as defined in the MLI
License Agreement) and the right to use the "Medical-Legal Illustrations"
service mark in the conduct of MLI's business.

         MLI desires to develop, and ADAM desires to publish, certain
multimedia computer software products containing images owned by ADAM,
specifically for the legal market, on the terms and subject to the conditions
set forth in this Agreement.

         In consideration of the premises hereof and other good and valuable
consideration, the receipt and sufficiency of which are hereby mutually
acknowledged, the parties, intending to be legally bound, hereby agree as
follows:
<PAGE>   2
                               TERMS OF AGREEMENT

         1.      CERTAIN DEFINITIONS.  As used in this Agreement, the following
defined terms have the meaning specified below:

                 1.1      "ADAM Images" means anatomical illustrations contained
in the database of illustrations maintained by ADAM.

                 1.2      "Alpha Stage" means a working model or prototype. At
the Alpha Stage, the potential risk that the software code will not do what is
expected has been resolved.

                 1.3      "Beta Stage" means the point in a Product's
development at which all functionality is complete (there are no specifications
which are not yet implemented), all content is complete and implemented in the
Product, and the software code is essentially complete, but not all bugs have
been resolved.  All major functional pieces of the Product work, and all user
interface features are in place and work.  The Product's program may have many
problems that cause it to be unstable, such as major operating failures
(crashes) and installation problems.  The remaining tasks prior to shipment
include full functionality testing, with subsequent bug fixing by engineers to
fix all identified problems.  Thus, testing and bug fixing is not complete and
continues all the way up to product release.

                 1.4      "COGS" means the cost-of-goods-sold incurred by ADAM
in producing a Product, determined by ADAM in accordance with generally accepted
accounting principles, as provided in writing by ADAM to MLI from time to time.

                 1.5      "Content" means illustrations, pictures, images,
animations, video, sound, text, and other material.

                 1.6      "Legal Market" means potential customers who are
attorneys or entities providing services to attorneys who acquire Products for
use in developing demonstrative evidence (boards and animations) in connection
with lawsuits and other legal dispute resolution mechanisms.

                 1.7      "Marketing Materials" means all materials used by MLI
in connection with the marketing and promotion of Products, including without
limitation, Product packaging (including box design, jewel case liners and CD-
ROM artwork), marketing software, print materials, marketing messages and
Product names.

                 1.8      "Programming" means computer programming incorporated
in Products.


                                     - 2 -
<PAGE>   3

                 1.9      "Product" means a multimedia computer software product
created by MLI utilizing ADAM Images, which is authorized under the terms of
this Agreement.  The Product may also include a companion videocassette
recording of the Content of the multimedia software Product (a "Companion
Video") which is intended for distribution solely with copies of the multimedia
software Product.  In no event may a copy of a Companion Video be sold or
otherwise distributed separately from a copy of the multimedia software Product.

                 1.10     "Prototype" means the first draft of the Product,
including its Content, features and functionality (though it will generally not
include all of the functionality of the final Product).

                 1.11     "Royalty Base" means an amount equal to one-half of
the suggested retail price of a Product, as agreed by ADAM and MLI.


         2.      LICENSE.

                 2.1      Subject to the provisions of Paragraph 2.2 and the
prior written approval of ADAM in accordance with Paragraph 2.3, ADAM hereby
grants to MLI and MLI hereby accepts a non-exclusive, non-transferable license
(i) to make and modify copies of the ADAM Images, solely in the creation of
Products, and (ii) to distribute copies of the Products obtained from ADAM
solely in the United States and Canada.

                 2.2      MLI's license to use the ADAM Images is subject to the
following conditions:

                 (a)      Each Product must be created by MLI solely for the
         Legal Market, or other markets specifically authorized in advance in
         writing by ADAM, and copies of such Products may not be distributed,
         delivered, furnished or otherwise provided by MLI to any person or
         entity other than the Legal Market.

                 (b)      Each Product must be intended solely for internal use
         by such Legal Market customer (or customer of other markets
         specifically authorized in advance in writing by ADAM) and its
         employees in connection with the conduct of the customer's business or
         the delivery of legal services.

                 (c)      Any resale or distribution of a Product by such Legal
         Market customer shall be expressly prohibited.




                                     - 3 -
<PAGE>   4

                 (d)      Each Product shall be subject to the terms and
         conditions of an end-user license agreement substantially in the form
         of Exhibit A which protects the proprietary rights of ADAM in the
         Product and restricts the copying and use of the Product and its
         Content.

                 (e)      Prior to producing any Product, MLI must first obtain
         the written consent of ADAM (in the sole discretion of ADAM) in
         accordance with the provisions of Paragraph 2.3 below.

                 (f)      MLI agrees to notify ADAM periodically (but not less
         than twice per year), or upon ADAM's request, for information regarding
         MLI's development activities in the Legal Market and MLI's plans with
         respect to Products.


                 (g)      Representatives of MLI will obtain ADAM Images
         required in connection with the production of a particular Product from
         ADAM's database of images using procedures mutually agreed upon by the
         parties (and which are designed to protect ADAM's proprietary interest
         in the ADAM Images).  Such representatives will not copy any images
         other than the particular images needed in connection with the
         production of a specific Product.  MLI will not make more than one copy
         of any image copied from the ADAM database of images as contemplated
         above.  The copied images may then be used to create the Product.  All
         images utilized in the Product or in the production of the Product will
         then be returned to ADAM, as contemplated in Paragraph 7.1 below, by
         means mutually agreed upon by the parties. MLI will in no event retain
         copies of the ADAM Images originally copied from the ADAM database of
         images, or of any images produced using the ADAM Images once a product
         has been completed.  In no event will MLI permit any third party to
         have access to any electronic copies of any ADAM Images copied from the
         ADAM database of images or of images created in connection with the
         production of the Product (for example, a copy of such an image on
         optical disk), except for copies distributed as an integral part of
         Products distributed as authorized under this Agreement, and except for
         copies to Authorized Subcontractors (as defined in Paragraph 3.14) who
         are given access to images solely for use in the development of a
         Product pursuant to Paragraph 3 below.

                 (h)      MLI shall use the ADAM images solely for internal
         purposes in connection with the development of Products and in the
         production of Marketing Materials for use in the marketing and
         promotion of Products, and not for any other purpose.



                                     - 4 -
<PAGE>   5

                 (i)      It is expressly understood and agreed that MLI will
         not have the right to make copies of any Product, and MLI shall
         prohibit any other person or entity (including without limitation MLI
         customers) from copying Products; provided that (1) MLI will have the
         right to make copies of Content from Products solely as needed to
         create Marketing Materials for the Products and (2) MLI will have the
         right to make a single copy of an Alpha Stage version of the Product to
         furnish to a Primary Physician expert reviewer for review and
         evaluation during the development process as contemplated in Paragraph
         4 (subject to execution by the physician reviewer of an appropriate
         confidentiality and non-disclosure agreement in form furnished by
         ADAM).

                 (j)      All Marketing Materials shall be accompanied by
         ADAM's copyright notice in form specified by ADAM.

         2.3     (a)      MLI shall submit a written specification (in
         accordance with the outline set forth in Exhibit B) for each Product
         which MLI desires to create and shall obtain the written approval of
         ADAM prior to undertaking the development of any such Product.  ADAM
         shall have the sole right to approve or to disapprove any such proposed
         Product, in the sole and absolute discretion of ADAM.  If ADAM elects
         to reject a proposed Product, ADAM will notify MLI of the reasons for
         such rejection.  ADAM will make a good faith effort to review proposals
         for Products submitted by MLI and to respond to MLI with its decision
         within thirty (30) days.

                 (b)      Such written proposals for Products (including
         specifications for the proposed Product) required under Paragraph
         2.3(a) above shall be submitted by MLI to ADAM at the address of ADAM
         specified above, Attention: Stephanie Calabrese, with separate copies
         of the transmittal letter (only) for such proposals to be addressed to
         the attention of each of (i) ADAM's Vice President, Production, Greg
         Swayne, at the address of ADAM specified above, (ii) ADAM's Vice
         President, Sales and Marketing, Cary Chandler, at the address of ADAM
         specified above, and (iii) to ADAM's counsel, William G. Roche, King &
         Spalding, 191 Peachtree Street, Atlanta, Georgia 30303.

         2.4     ADAM grants to MLI a nonexclusive, non-transferable,
royalty-free license and right to use the mark "A.D.A.M." or "Published by
A.D.A.M. Software, Inc." (the "Marks") solely in the marketing, advertising and
promotion of Products in the United States and Canada, in accordance with
Paragraph 4 of this Agreement, as approved in writing by ADAM.





                                     - 5 -
<PAGE>   6

  2.5     The license to use the Marks is subject to the following conditions:

                 (a)      MLI shall ensure that the Marks are used solely in
         Marketing Materials prepared in accordance with the terms hereof in
         connection with the marketing and promotion of Products.  Any such
         display of the marks shall be made in accordance with the "Trademark
         Usage Guidelines" furnished by ADAM from time to time (the current
         guidelines are attached as Exhibit C).  The Marks shall, at all times,
         remain ADAM's exclusive property.  MLI will not adopt or use a mark
         that is confusingly similar to the Marks.  Upon termination of this
         Agreement for any reason, MLI will promptly cease all use of the Marks.

                 (b)      ADAM shall have the right to review and approve all
         Marketing Materials, including, without limitation, box designs, CD-ROM
         artwork, Product names and print materials, prepared by MLI. MLI must
         submit to ADAM all packaging materials (including box design, jewel
         case liners and CD-ROM artwork), together with samples of all other
         marketing or promotional pieces prepared by MLI.  ADAM will make a good
         faith effort to review materials submitted by MLI and to respond to MLI
         with its decision within fourteen (14) days.

                 (c)      MLI agrees that if it "bundles" its services with
         sales of Products or runs promotions involving services and copies of
         such Products, MLI will make it clear to the customer that MLI is
         solely responsible for such services and that ADAM will have absolutely
         no liability or obligation with respect thereto.

                 (d)      MLI will not, in any event, hold itself out as having
         the authority to bind ADAM or to create any liability or obligation
         binding on ADAM, nor will MLI take (or omit to take) any other action,
         the effect of which would be to create any liability on the part of
         ADAM.


         3.      DEVELOPMENT UNDERTAKING.

            3.1      MLI agrees to undertake the design, development, and
technical Alpha Stage testing of Products for both Macintosh and Windows
platforms (including all current versions of such platforms specified by ADAM,
such as Win 95 and Win 3.1). MLI will be responsible for doing initial market
research for a proposed Product, developing initial specifications for the
Product, and submitting such specifications (together with a marketing
justification for the proposed Product) to ADAM for ADAM's approval in
accordance with Paragraph 2.3. if approved by ADAM, MLI will be responsible for
developing all Content and

                                       6
<PAGE>   7
Programming as may be required for such Product.  To promote a consistent
appearance and operation for all Products, all Products created by MLI must
conform to the Product specifications approved by ADAM in advance, in
accordance with Paragraph 2.3.  In addition, MLI shall provide ongoing editorial
review of Products by a primary physician.

            3.2     During the course of creating any Product, MLI shall provide
to ADAM Prototype versions of such Product for ADAM's review, comment, and final
approval in writing.  ADAM will make a good faith effort to complete its review
within fourteen (14) days after receipt of a Prototype from MLI (or within
thirty (30) days if ADAM elects to have external reviewers, such as potential
customers, review the Prototype).

            3.3     MLI shall deliver each Product in Alpha Stage to ADAM for
its review and evaluation with (1) potential customers, (2) anatomical or
physician reviewers, and/or (3) ADAM internal reviewers.  ADAM will make a good
faith effort to complete internal Alpha Stage review within fourteen (14) days
after receipt of Alpha Stage Product from MLI and to complete external Alpha
Stage review (potential customers and anatomical or physician reviewers) within
thirty (30) days after receipt of Alpha Stage Product from MLI.

            3.4     MLI shall submit to ADAM a completed Beta Stage electronic
copy of the Product at least thirty (30) days prior to the date on which a
Product is to be golden mastered.  ADAM will perform Beta Stage testing,
including, without limitation:

            (a)       Quality assurance testing of technical functionality for
      Macintosh and Windows on various hardware configurations; and

            (b)  Final content review.

ADAM will make a good faith effort to complete Beta Stage testing within thirty
(30) days after receipt of Beta Stage Product from MLI.  ADAM's testing time is
contingent upon MLI's ability to make changes to the Product in a timely manner
so that ADAM is able to complete testing within thirty (30) days.

          It is expressly understood and agreed that the time frame specified in
Paragraph 3.4 for ADAM's review of the Beta Stage version, as well as the time
frames specified in Paragraphs 3.2 and 3.3 for ADAM's review of the Prototype
and Alpha Stage, respectively, is based upon the nature of the products
currently contemplated by the parties (including the levels of Content and
functionality of such products).  If Products proposed after the date of this
Agreement contain materially different levels of


                                     - 7 -
<PAGE>   8

Content or functionality, it may be necessary to adjust the time frames
specified in Paragraphs 3.2, 3.3 and 3.4 to allow for additional review time.

            3.5   As part of its review of each Product, ADAM will conduct
Editorial Review - Legal (customer review); Editorial Review - Anatomical and
Medical Accuracy; Usability Testing; Online Help Review; and User Guide Review.

            3.6   If ADAM's review and evaluation at either Prototype, Alpha
Stage or Beta Stage discloses problems or deficiencies in the Product as
delivered by MLI, ADAM may elect to return the Product to MLI for correction of
any such problems and deficiencies.  MLI agrees to exercise its best efforts to
correct promptly the problems and deficiencies identified by ADAM and return the
corrected encoded material to ADAM for further review and evaluation within
thirty (30) days, or any reasonable extension thereof, after receipt of the
returned material, at which time ADAM may conduct further review and evaluation
in accordance with the foregoing procedure.

            3.7   MLI and ADAM agree to prepare minor modifications and
enhancements (i.e., updates) to the Product(s), upon the request of ADAM or MLI,
pursuant to a mutually agreeable time schedule and specification of changes.
Further, MLI and ADAM agree to negotiate in good faith to reach agreement on the
preparation of any substantial enhancements to the Product(s) (i.e., upgrades),
which either may request from time to time.

            3.8   MLI agrees that each and every copy of Products will include a
copyright notice in form furnished by ADAM to MLI for this purpose from time to
time.

            3.9   MLI also agrees to undertake the design and development of
Marketing Materials, which Marketing Materials are subject to ADAM's PRIOR
approval in accordance with Paragraph 2.5, and to perform initial market
research with respect to proposed Products.

            3.10  The "A.D.A.M." brand name must be incorporated into the name
of each Product, in the manner specified by ADAM.

            3.11  MLI will be responsible for obtaining (at MLI's expense) all
third party intellectual property rights required in connection with a Product
(including, without limitation, tools/environments, Programming and Content
owned by third parties and incorporated in, or used in the development of,
Products). MLI will furnish ADAM with copies of all license agreements with 
third parties at the time of delivery of the Alpha Stage copy of the Product, 
and ADAM will review such licenses for intellectual property rights concerns.


                                     - 8 -

<PAGE>   9

            3.12  Each of ADAM and MLI will be responsible for bearing the
expenses incurred by it in connection with the performance of its respective
obligations under this Paragraph 3 in connection with the development of
Products, and neither party will be entitled to be reimbursed by the other for
such development expenses, except as specified above.

            3.13  No Product will be published until ADAM has given its final
written approval, by an authorized representative of ADAM, of publication of
that Product.

            3.14  In no event will MLI engage any consultant or other third
party vendor to provide consulting or development services in connection with
the development of a Product, without the prior written consent of ADAM. Any
consultant approved in writing by ADAM (an "Approved Consultant") must first
execute and deliver a consulting and non-disclosure agreement in form furnished
by ADAM which provides for the assignment of all intellectual property rights to
ADAM and the agreement of the consultant not to use or disclose any confidential
information pertaining to the Product.

            3.15  Upon delivery of the Alpha Stage copy of the Product to
ADAM, MLI will deliver a complete copy of the source code for the Product and
will deliver revised and updated source code with each revision of the Product
until completion.  Upon final approval of the Product for publication, MLI will
deliver a final, complete copy of the source code for the Product.  MLI will
not use such source code except as needed to support and maintain the Products
in accordance with this Agreement and will not disclose the source code to any
third party.


      4.    Manufacture and Distribution of Products.

            4.1   Upon final approval of a Product by ADAM pursuant to Paragraph
3, ADAM will be responsible for manufacturing of copies of the Product,
including duplication of CD-ROMS, final quality assurance of duplicated CD-ROMs
and production and collation of packaging.  MLI shall not have the right to make
copies of Products; MLI shall obtain copies of Products solely from ADAM.  MLI
shall order copies of Products in writing from ADAM. Copies of Products will be
bulk shipped by ADAM to MLI F.O.B. ADAM's point of shipment and MLI will be
responsible for fulfillment of its customers' orders.





                                     - 9 -
<PAGE>   10

            4.2   Upon first publication of Products, MLI shall be credited as
"Developer" of the Product.  Such credit will be noted within the Product in a
location and in a manner determined by ADAM to be appropriate.  In the case of
Derivatives (as defined in Section 6.7), a notice to the effect that "Portions
of this product were developed by "MLI" will be included.

            4.3   If, in the sole discretion and determination of ADAM,
further publication and distribution of any Product would no longer be a
beneficial venture, ADAM may discontinue production of the Product.  However, if
a Product is approved by ADAM for distribution in accordance with this Agreement
and ADAM subsequently elects to discontinue further publication and distribution
of that Product, MLI will have the right to continue manufacturing and
distribution of such discontinued Product at the sole cost and expense of MLI.
ADAM and MLI will jointly agree upon a reduced royalty to be paid to ADAM with
respect to copies of Products distributed by MLI pursuant to this Section 4.3,
taking into account the increased responsibilities that MLI is required to
assume with respect to the distribution of those copies (such as technical
support and manufacturing costs).

            4.4   MLI shall have the right to distribute copies of Products
obtained from ADAM solely to the Legal Market.  Any copies of Products
distributed by MLI shall be distributed subject to a written license agreement,
which shall protect the rights and interests of ADAM in and to the Product and
shall include the provisions set forth in Exhibit A hereto, which Exhibit may be
modified from time to time by ADAM, in its sole discretion, upon the giving of
sixty (60) days written notice to MLI.  MLI agrees to report to ADAM, promptly
after discovery, all violations of such license agreements and to provide ADAM
with any assistance reasonably requested by ADAM in connection with the
enforcement of such license.  MLI will not take any action that adversely
affects ADAM's ability to enforce the license rights of ADAM.

            4.5   ADAM shall have the right to make copies of Products (and any
derivative works thereof prepared by ADAM) and to distribute copies of such
Products (and any derivative works thereof prepared by ADAM) directly or through
its authorized agents to any and all customers, including without limitation,
the Legal Market; provided that ADAM shall distribute Products to the Legal
Market directly or through Lawyers Cooperative Publishing, and not through any
other agent, unless mutually agreed upon.

            4.6   At the request of ADAM, MLI will incorporate into Products
product demos for other A.D.A.M. products.  Such product demos may not exceed
twenty megabytes per Product (however, if there is additional space available on
a Product's CD-ROM, ADAM will have the option of increasing the amount of space
used for the demo).

                                     - 10 -
<PAGE>   11

            4.7   ADAM may include with distributed copies for Products,
promotional flyers/order forms for products (such as products in the ADAM At
Home Series).  ADAM will be responsible for costs associated with printing the
flyers for products and for collation of such flyers with each package of a
Product.


      5.    Support Services

            5.1   MLI will be solely responsible for correcting any errors
("bugs") in the Products discovered after release and for furnishing appropriate
fixes to ADAM.  ADAM will be responsible for the cost of distributing to
end-users of the Products any fixes or patches required to correct any such
errors.

            5.2   ADAM will be responsible for providing support of Products, to
any and all parties receiving copies of such Products, in the same manner that
ADAM supports its other products.  In the event of customer satisfaction issues
related to MLI's sales and marketing efforts, ADAM shall refer any such party to
MLI, and MLI will be responsible for resolving such issues.  MLI will be solely
responsible for handling returns of any defective copies and exchanges from MLI
customers.

            5.3   Subject to availability of ADAM's personnel and consistent
with ADAM's ongoing business, ADAM agrees to provide artistic, animation, and
production services to MLI at ADAM's then-current service rates. ADAM will
notify MLI of estimated time requirements and actual hourly rates and receive
sign off from MLI prior to billing for ADAM services rendered.

            5.4   To facilitate MLI's ability to develop Products, ADAM may, as
it deems appropriate, provide to MLI current information about and examples of
ADAM's works in development, published work, newly developed work and future
plans collectively referred to as "works-in-progress").  Any works-in-progress
provided to MLI by ADAM, and all information relating thereto, shall be
considered confidential information for purposes of Paragraph 8.

                                     - 11 -


<PAGE>   12

      6.    Compensation.

            6.1   MLI shall pay to ADAM, with respect to each copy of a Product
ordered by MLI from ADAM (less returns), an amount equal to COGS plus fifty
percent (50%) of the Royalty Base.

            6.2   ADAM shall pay to MLI with respect to each copy of a Product
sold by ADAM to any entity other than MLI (less returns), fifty percent (50%)
of the Royalty Base.

            6.3   MLI and ADAM shall make payments under Paragraphs 6.1 and 6.2
on a calendar quarter basis within thirty (30) days after the last day of each
calendar quarter with respect to copies of Products delivered by ADAM during
such quarter.  Such payments shall be accompanied by a report specifying, for
each Product, the number of copies of that Product distributed during the
preceding calendar quarter period, the Royalty Base and COGS applicable to that
Product, and the outstanding unpaid balance (if any) with respect to distributed
copies of the Product.

            6.4   In addition to the reports provided for in Paragraph 6.3,
within ten days following the end of each calendar month during the term of this
Agreement, MLI will deliver to ADAM a report detailing, for each Product, the
number of copies of that Product distributed during the preceding month.

            6.5   MLI and ADAM each agree to make and to maintain for a period
of two years after termination or expiration of this Agreement, complete books,
records and accounts regarding their respective distributions of copies of
Products.  Each party will have the right to have an auditor of its choice
examine such books, records and accounts of the other party during normal
business hours, upon two (2) business days' notice, to verify payments due
hereunder. If any such examination discloses that either party has not paid
proper amounts due hereunder, such party shall pay to the other the amount of
such underpayment.  If the underpayment disclosed by the examination is greater
than ten percent (10%) of the amount that was due, the party making the
underpayment shall also pay or reimburse the other party for expenses incurred
in connection with the examination, plus interest on past due amounts at 18% per
annum.

            6.6   Any agreement under which ADAM has agreed to compensate MLI as
a reseller of ADAM software shall expire in accordance with its own terms and,
thereafter, if MLI wishes to act as a reseller of ADAM software products, the
terms of such a relationship shall be negotiated by the parties.





                                     - 12 -
<PAGE>   13

            6.7   If ADAM prepares a derivative work of a Product (a
"Derivative") and distributes copies of such Derivative, MLI will be entitled to
receive a reduced royalty with respect to copies of the Derivative.  The amount
of that royalty will be less than the royalty payable under Section 6.2 with
respect to copies of a Product; the amount of the reduction will be the amount
determined by ADAM, in its reasonable judgment, required to compensate ADAM for
its efforts in preparing the Derivative.

            6.8   ADAM will have the right to incorporate Derivatives as part of
other products distributed by ADAM, and such ADAM products will not be
considered Products or Derivatives for purposes of this Agreement.  ADAM will
not be required to pay any royalty to MLI with respect to any copies of
Derivatives incorporated into other ADAM products.  For example, if ADAM
incorporates a Derivative as part of A.D.A.M.(R) Comprehensive, ADAM will not be
required to pay MLI any royalty with respect to the distribution of copies of
A.D.A.M. Comprehensive incorporating the Derivative.


      7.    PROPERTY RIGHTS.

            7.1   MLI acknowledges that, pursuant to the MLI License Agreement
between ADAM and MLI, ADAM owns (i) the copyright in images, illustrations and
animations created by or on behalf of MLI in connection with the production of
Boards or Animations (as both are defined in the MLI License Agreement) using
images from ADAM's database of images, and (ii) all right, title and interest
(including copyright) in any anatomical or medical illustrations, animations or
images created by or on behalf of MLI in connection with the production of
Boards or Animations, entirely without use of any images from ADAM's database of
images.  To the extent that any materials incorporated by MLI in a Product are
not owned by ADAM pursuant to the MLI License Agreement, MLI hereby assigns to
ADAM all right, title and interest (including copyright) in and to each Product,
and any and all information and materials contained in each Product (including,
without limitation, all Content and Programming included in the Product).  In
addition, MLI agrees that it will take all actions requested by ADAM in order to
confirm the assignment of copyright to ADAM as contemplated herein (including
without limitation the execution and delivery of assignments in recordable
form).  MLI shall enter into agreements with any independent contractors or
consultants who create or assist in the creation of any Product on behalf of
MLI, which provide for the assignment of copyright in such Product and all
materials incorporated therein to ADAM as contemplated hereunder.  MLI will
indemnify ADAM and hold it harmless from and against any claim by



                                      - 13 -
<PAGE>   14

any party that ADAM's possession and use of any such Product infringes the
rights of any third party (including, without limitation, copyright interests).

          As provided above in Paragraph 2.2(g), at least monthly, MLI will
deliver to ADAM on optical disk copies of all images created by MLI in
connection with the production of Products (including without limitation images
created entirely without the use of ADAM Images), or will otherwise transmit
such images to ADAM by electronic means.  ADAM will scan such images and
determine (in the sole discretion of ADAM) whether such images will be added to
ADAM's database of images.

            7.2   Notwithstanding Paragraph 7.1, if any material contained in a
Product is a pre-existing work of a third party (or a derivative work thereof),
MLI shall advise ADAM in writing of (1) the nature of the pre-existing work; (2)
its owner; (3) any restrictions or royalty terms applicable to ADAM's use of the
pre-existing work; and (4) the source of MLI's authority to employ the
pre-existing work in the preparation of the Product. Unless otherwise
specifically agreed in writing by ADAM, MLI shall obtain (at MLI's cost and
expense), for ADAM's benefit, the irrevocable, non-exclusive, worldwide,
royalty-free right and license to (1) use, execute, reproduce, display, perform,
distribute internally or externally, sell copies of, and prepare derivative
works based upon all pre-existing works and derivative works thereof, and (2)
authorize or sublicense others from time to time to do any or all of the
foregoing.  Upon request of ADAM, MLI will provide to ADAM copies of any
licensing agreements pursuant to which MLI has obtained rights to any works to
be included in Products. MLI will be responsible for displaying appropriate
copyright notices, if requested, for any third-party works on Products and
Marketing Materials.

            7.3   ADAM has and shall retain all right, title, and interest in
and to the ADAM Images (both as independent works and as underlying works
serving as a basis for any Products), and derivative works thereof, subject only
to the specific licenses granted in Paragraph 2.1 and 2.2, and MLI shall
neither derive nor assert any title or interest in or to licenses granted in 
Paragraph 2.1 and 2.2.

            7.4   As sole owner of all copyright interests in each Product, 
ADAM will have the exclusive works all of each of the Products (or any portion 
thereof).  ADAM will have the sole right  to register copyright in the 
Products with the U.S. Copyright Office and elsewhere.





                                     - 14 -
<PAGE>   15

      8.    Confidentiality.  MLI acknowledges that it will be necessary for
ADAM to disclose to MLI certain Trade Secrets that have been developed by ADAM
at great expense, and that have required considerable effort of skilled
professionals.  MLI agrees not to disclose, transfer, use, copy or allow access
to any such Trade Secrets to any third parties, except with the consent of ADAM
to those who have a need to know such Trade Secrets consistent with the conduct
of activities contemplated and authorized hereunder and who have undertaken a
written obligation of confidentiality and limitation of use. In no event will
MLI disclose such Trade Secrets to any competitors or potential competitors of
ADAM.

      As used herein, the term "Trade Secrets" shall mean any scientific or
technical data, information, design, process, procedure, formula or improvement
that is commercially valuable and not generally known in the industry.  The
obligations of this Paragraph 8 shall survive this Agreement and continue for so
long as the material remains a Trade Secret.

      9.    Limited Warranty,

            9.1   ADAM warrants that it owns, or has the right to license use
of, the ADAM Images supplied hereunder and that it has full power and authority
to grant the licenses granted by this Agreement to MLI without the consent of
any other person; and that exercise of the licenses set forth in Paragraph 2
will not constitute an infringement or other violation of any trade secret,
copyright, or United States patent of any third party.

            9.2   MLI warrants that it owns the Programming and any content
other than ADAM Images that MLI incorporates in Products ("MLI Content") and
that it has full power and authority to enter into this Agreement with ADAM and
to perform its obligations hereunder (including, without limitation, its
obligation to assign all copyright interests in the Products to ADAM in
accordance with Paragraph 7) without the consent of any other person; and that
use, copying, and licensing of Products will not constitute an infringement or
other violation of any trade secret, copyright, or United States patent of any
third party.

            9.3   THE LIMITED WARRANTIES SET FORTH IN PARAGRAPHS 9.1 AND 9.2
ABOVE ARE EXCLUSIVE AND IN LIEU OF ALL OTHER WARRANTIES, WHETHER ORAL OR
WRITTEN, EXPRESS OR IMPLIED, INCLUDING THE IMPLIED WARRANTIES OF MERCHANTABILITY
AND FITNESS FOR A PARTICULAR PURPOSE, ALL OF WHICH ARE HEREBY EXPRESSLY
DISCLAIMED.




                                     - 15 -
<PAGE>   16

      10.   LIMITATION OF LIABILITY.

            10.1  MLI acknowledges and agrees that except as set forth in this
Agreement, ADAM, any affiliate or any of their respective officers, directors,
employees, shareholders or representatives will have no liability to MLI or to
any third party in warranty, contract, negligence, strict tort or otherwise,
regarding any defects in design, development, production, performance or
compatibility of any Product, or with regard to any use of or inability to use
the ADAM Images.

            10.2  MLI further acknowledges and agrees that in no event will
ADAM, any affiliate or any of their officers, directors, employees, shareholders
or representatives be liable to MLI or any third party for any special,
indirect, incidental or consequential damages in any way pertaining to any
Products, ADAM Images or this Agreement even if ADAM has been notified of the
possibility or likelihood of such damages occurring.

            10.3  ADAM acknowledges and agrees that except as set forth in this
Agreement, MLI, any affiliate or any of their respective officers, directors,
employees, shareholders or representatives will have no liability to ADAM or to
any third party in warranty, contract, negligence, strict tort or otherwise,
regarding any defects in design, development, production, performance or
compatibility of any Product.

            10.4  ADAM further acknowledges and agrees that, except as provided
in Paragraph 11.2 below, in no event will MLI, any affiliate or any of its
respective officers, directors, employees, shareholders or representatives, be
liable to ADAM or any third party for any special, indirect, incidental or
consequential damages in any way pertaining to any Product or this Agreement,
even if MLI has been notified of the possibility or likelihood of such damage
occurring.


      11.   INDEMNIFICATION.

            11.1  ADAM agrees to indemnify and hold harmless MLI, its corporate
affiliates, and any employee or agent thereof (each of the foregoing being
referred to in this Paragraph 11.1, individually, as an "Indemnified Party")
from and against any and all claims, demands and liabilities of whatever nature
and all costs and expenses (including attorneys' fees) suffered or paid by MLI
for the violation of any third party's trade secrets, copyrights, or United
States patents, arising from the use, copying, or licensing of the ADAM Images
as provided for herein.  ADAM may, at its option, conduct the defense in any
such third party action arising as described herein and the Indemnified Party
shall fully cooperate with such defense.  This indemnification is

                                     - 16 -
<PAGE>   17

limited to the ADAM Images delivered to MLI and does not cover third party
claims arising from modifications or derivative works (including those elements
of any Product originally created by MLI) prepared by MLI.  This obligation of
indemnification shall survive termination or expiration of this Agreement.

            11.2  MLI agrees to indemnify and hold harmless ADAM, its corporate
affiliates, and any employee or agent thereof (each of the foregoing being
referred to in this Paragraph 11.2, individually, as an "Indemnified Party")
from and against any and all claims, demands and liabilities of whatever nature
and all costs and expenses (including attorneys' fees) suffered or paid by ADAM
for the violation of any third party's trade secrets, copyrights, or United
States patents, arising from the use, copying, or licensing of Products, or in
connection with any claim or action arising from or related to the acts or
omissions of MLI in creation, distribution, or support of Products.  This
obligation of indemnification shall survive termination or expiration of this
Agreement.


      12.   Term and Termination.

            12.1  This Agreement shall be effective as of the date first set
forth above and shall continue thereafter for an initial term ending July 15,
1997, unless terminated earlier as provided herein.  The parties may agree to
renew this Agreement for a mutually agreeable term.  Notwithstanding the
foregoing, this Agreement will automatically terminate upon any termination of
the MLI license Agreement.  The provisions of Paragraphs 1, 7, 8, 9, 10, 11, 12
and 13 shall survive any termination of this Agreement.

            12.2  Either party may terminate this Agreement upon thirty (30)
days written notice, for cause, whereupon all rights, licenses and obligations
hereunder shall terminate, except for those obligations set forth in Paragraphs
1, 7, 8, 9, 10, 11, 12 and 13, which shall continue in full force and effect.

      13.   General Terms.

            13.1  Nothing in this Agreement shall be construed to constitute MLI
as a partner, employee or agent of ADAM, nor shall either party have any
authority to bind the other in any respect, it being intended that each shall
remain an independent contractor responsible only for its own actions.

            13.2  This Agreement has been negotiated, executed and delivered in
the State of Georgia.  Accordingly, the parties agree that the validity,
interpretation and enforcement of this Agreement shall be governed by and
construed in accordance with the laws of the State of Georgia, without regard to
its choice of

                                     - 17 -
<PAGE>   18

law principles.  In any civil action by either party relating to this Agreement,
the prevailing party will recover from and be reimbursed by the other party for
all costs, reasonable attorneys' fees, and related expenses.

            13.3  This Agreement may be executed simultaneously in multiple
counterparts, each of which shall be deemed an original, but all of which shall
constitute one and the same instrument.

            13.4  The section and paragraph headings of this Agreement are
inserted for convenience of reference only and are not intended to be part of or
to affect the meaning or interpretation of this Agreement.

            13.5  Any invalidity, in whole or in part, of any provision of this
Agreement shall not affect the validity of any other of its provisions.

            13.6  MLI expressly agrees that it will not sublicense any of the
rights granted herein without obtaining the prior written approval of ADAM in
its sole and absolute discretion.  This Agreement and all rights of MLI
contained herein are personal to MLI and are not assignable, in whole or in
part, without ADAM's prior written consent (in its sole and absolute
discretion.)  Except as provided herein, any purported grant by MLI of an 
assignment or sublicense of any rights granted herein shall be void.

            13.7  ADAM will have the right to assign its rights and obligations
hereunder (i) to any controlled subsidiary of ADAM, (ii) to any joint venture in
which ADAM is a participant, (iii) to any entity which is the survivor of a
merger of ADAM with or into such other entity, or (iv) to any acquiror of all or
substantially all of the assets of ADAM.

            13.8  Words of inclusion shall not be construed as terms of
limitation, so that references to included matters shall be regarded as
non-exclusive, non-characterizing illustrations.

            13.9  Any notice or other communication provided for or required by
this Agreement shall be in writing and shall be deemed to have been given when
delivered by hand or when deposited in the United States Mail, certified or
registered, return receipt requested, postage prepaid, and properly addressed to
the party to whom such notice is intended to be given, at such address as that
party may have previously furnished in writing, or to such party's last known
address.





                                     - 18 -
<PAGE>   19

            13.10 Subject to the provisions of Paragraph 13.10 below, this
Agreement constitutes the entire agreement of the parties relating to its
subject matter, supersedes all prior oral or written understandings or
agreements regarding the subject matter, and may not be amended, modified or
canceled except by a written instrument executed by both MLI and ADAM.

            13.11(a) Any dispute, controversy or difference which may
      arise out of or in relation to or in connection with this Agreement, or
      with the interpretation of any part hereof, or for any breach hereof,
      shall be submitted to arbitration pursuant to the rules of the American
      Arbitration Association.  All arbitration proceedings hereunder shall be
      conducted in Atlanta, Georgia at a site, date and time mutually acceptable
      to the parties.

            (b)   Arbitration proceedings hereunder shall be conducted by one
      (1) arbitrator chosen in the manner specified in this Paragraph 13.11. The
      party electing arbitration hereunder (the "Initiating Party") shall notify
      the other party (the "Responding Party") of such election in writing in
      accordance with the rules of the American Arbitration Association.  Such
      notice shall include the name of an arbitrator selected by the Initiating
      Party from the list of arbitrators provided by the American Arbitration
      Association.  Within thirty (30) days of receipt of the notice from the
      Initiating Party, the Responding Party will notify the Initiating Party
      either (i) that the Responding Party has accepted the arbitrator selected
      by the Initiating Party (in which case such arbitrator shall act as the
      Arbitrator hereunder), or (ii) specifying the name of an arbitrator
      selected by the Responding Party from the list provided by the American
      Arbitration Association.  Within thirty (30) days of the selection of two
      arbitrators in accordance with the preceding provisions, the two
      arbitrators so selected will select a third arbitrator from the American
      Arbitration Association's list of arbitrators, and the third arbitrator so
      selected shall act as the sole arbitrator hereunder (the "Arbitrator")


            (c)   The parties hereto agree to facilitate the arbitration
      proceeding by (i) making available to each other and to the Arbitrator for
      inspection and copying necessary documents, books, and records directly
      related to the dispute and those personnel under their control as the
      Arbitrator shall determine to be relevant to the dispute; (ii) conducting
      arbitration hearings to the greatest extent possible on successive,
      contiguous days, and (iii) observing strictly the time periods established
      by the American Arbitration Association Rules or by the Arbitrator for the
      submission of evidence and briefs. Information disclosed

                                     - 19 -
<PAGE>   20

      during the arbitration proceeding that is confidential or competitively
      sensitive will be disclosed in confidence to the arbitrators.

            13.12 Neither party will be in default by reason of any failure in
performance of this Agreement if such failure arises, directly or indirectly,
out of causes reasonably beyond the direct control or foreseeability of such
party, including, but not limited to, acts of God or of the public enemy, fire,
flood, epidemic, restrictions and/or strikes.

            13.13 Any failure by either party to detect, protest, or remedy any
breach of this Agreement will not constitute a waiver or impairment of any such
term or condition, or the right of such party at any time to avail itself of
such remedies as it may have for any breach or breaches of such term or
condition.  A waiver may only occur pursuant to the prior written express
permission of an authorized officer of the other party.

            13.14 MLI acknowledges that each provision of this Agreement
providing for the protection of ADAM's copyrights, proprietary information and
other proprietary rights is material to this Agreement.  The parties acknowledge
that any threatened or actual breach of ADAM's copyrights or other proprietary
rights by MLI will constitute immediate, irreparable harm to ADAM, for which
equitable remedies may be awarded by a court of competent jurisdiction.





                                     - 20 -
<PAGE>   21

            IN WITNESS WHEREOF, the parties hereto have caused this Agreement to
be executed and delivered as of the day first above written, whereupon it enters
into full force and effect in accordance with its terms.

                                       J.S.K., INC., D/B/A MEDICAL-LEGAL
                                            ILLUSTRATIONS


                                       By:  /s/ John McLaugherty
                                          --------------------------------
                                       Name: John McLaugherty
                                            ------------------------------
                                       Title:  President
                                             -----------------------------

                                       A.D.A.M. SOFTWARE, INC.


                                       By:  /s/ Stephanie Calabrese
                                          --------------------------------
                                       Name:  Stephanie Calabrese
                                            ------------------------------
                                       Title: Editorial Manager
                                             -----------------------------

                                       By: /s/ Curtis Cain
                                          --------------------------------
                                       Name: Curtis Cain
                                            ------------------------------
                                       Title: CEO
                                             -----------------------------





                                     - 21 -
<PAGE>   22

                                   EXHIBIT A

                          A.D.A.M.(R) & SOFTWARE, INC.
                     LICENSE AND LIMITED WARRANTY AGREEMENT

CAREFULLY READ THIS LICENSE AND LIMITED WARRANTY AGREEMENT (this "Agreement")
BEFORE YOU USE THIS PRODUCT.  This is a legal agreement between you (either an
individual or an entity) and A.D.A.M. Software, Inc.  By using this Product,
you agree to be bound by the terms and conditions of this Agreement.  If you do
not agree to the terms of this Agreement, do not use any of the contents of
this Product, and return the Product and your receipt to the place you obtained
the Product, within thirty days after you obtained the Product, for a full
refund.

DEFINITIONS

The following definitions apply to the terms as they appear in this Agreement:

- - -        'You' and 'Your' refer to any person or entity that acquires or uses
         this Product.

- - -        'Content' means the digitally encoded illustrations, pictures, images,
         animations, video, sound, text and other materials (other than
         computer software programming) included with the Programs for use by
         or with the Programs, and the illustrations, pictures, images,
         animations and video recorded on the VCR tape included with this
         Product (if applicable).  Content also includes any modifications to
         the Content made in accordance with this Agreement.

- - -        'Legal Proceeding' means a lawsuit, arbitration, mediation, assertion
         or settlement of a legal claim, or similar legal proceeding.

- - -        'Legal Project' means (1) in the case of a lawyer, law firm or legal
         department, a collection of Content assembled or prepared by You
         solely for use by You in connection with Your legal representation of
         Your client in connection with a Legal Proceeding, or (2) in the case
         of a medical expert, a collection of Content assembled or prepared by
         You solely for use by You in connection with Your expert testimony in
         connection with a Legal Proceeding.

- - -        'Programs' means the computer software programs contained in this
         Product created by A.D.A.M. Software, Inc. or its suppliers.

- - -        'Product' means the Programs, Content (including the VCR tape
         recording of the Content included with this Product (if applicable)),
         documentation and other materials provided to You by A.D.A.M.
         Software, Inc.

- - -1-

<PAGE>   23

LICENSE

You are obtaining limited rights to use this Product subject to the terms of
this Agreement.  A.D.A.M. Software, Inc. or its suppliers retain ownership of
(1) the Product and any copies You make of the Product or any part of the
Product, and (2) any intellectual properties related to the Product.


PERMITTED USES OF THE PROGRAMS


A.D.A.M. Software, Inc. grants You a limited license to use the Programs as
follows.  You may:

- - -        make a copy of the Programs on a storage device solely for execution
         on one computer at a time;

- - -        load a copy of the Programs in the memory of one computer for use with
         that computer by one person at a time; and

- - -        make a copy of the Programs for archival purposes only.


PERMITTED USES OF THE A.D.A.M. CONTENT

A.D.A.M. Software, Inc. grants You a limited license to use the Content as
follows.  You may:

- - -        copy and modify portions of the Content solely in the creation of Legal
         Projects;

- - -        produce a reasonable number of printed copies of a Legal Project which
         includes Content, solely for distribution to participants in a Legal
         Proceeding (such as Your client, jury members, judges, opposing
         counsel, arbitrators, or mediators) in which You are providing legal
         representation to Your client, or in which you are providing expert
         testimony.

- - -        make a videotape recording of Content, and a reasonable number of
         copies of such videotape, solely for use by You in connection with
         Your legal representation of Your client in a Legal Proceeding or Your
         provision of expert testimony in a Legal Proceeding; and

- - -        make live presentations of the Content through use of a video display
         terminal or an electronic video projection device, solely in
         connection with a Legal Proceeding or a presentation to a continuing
         legal education seminar or similar professional gathering.

All copies You make of Content, regardless of the form of such copies, must
bear and prominently display A.D.A.M.  Software, Inc.'s copyright notice in the
following form: "Copyright 1995


- - -2-

<PAGE>   24

A.D.A.M. Software, Inc.  All Rights Reserved." A.D.A.M. Software, Inc.
reserves, and You hereby grant to A.D.A.M. Software, Inc., the right to
review all such copies to verify compliance with this Agreement.


PROHIBITED USES

You may not use, copy or distribute the Programs, the Content, or the
documentation contained in this Product, except as expressly authorized above
in this Agreement or permitted in writing signed by an authorized
representative of A.D.A.M. Software, Inc.  Without limiting the generality of
the foregoing statement, You may not:

- - -        reverse engineer, disassemble or decompile the Programs or in any way
         attempt to discover or reproduce the codes, techniques, formats,
         concepts, methods, ideas and information contained in or used to
         create the Programs;

- - -        export the Product or any portion thereof to any person or entity in
         violation of the United States Export Administration Act;

- - -        broadcast or televise any of the Content or Legal Projects containing
         or based upon the Content;

         distribute the Programs, Content, or Legal Projects containing or
         based upon the Content;

- - -        sell the Programs, Content, or Legal Projects containing or based upon
         the Content; or

- - -        make or export copies of the Content, or any portion thereof, for use
         with other computer programs except in the course of creating a Legal
         Project.



GOVERNMENT END USERS

The Product qualifies as commercial computer software for purposes of FAR
52.227-19 and DFARS 52.227.7013. Accordingly, if the Product is acquired by a
civilian government agency, it is furnished with only the minimum Restricted
Rights provided by FAR 52.227-19. If the Product is acquired by a military
agency, it is furnished with only the minimum Restricted Rights provided by
DFARS 52.227-7013(c)(1)(ii). Contractor/manufacturer is A.D.A.M. Software, Inc.





- - -3-
<PAGE>   25

TERMINATION

This Agreement and Your rights to use the Product terminate automatically if
you violate any part of this Agreement.  In the event of termination, you must
immediately destroy all copies of the Product or return the Product to A.D.A.M.
Software, Inc.


LIMITED WARRANTY

A.D.A.M. Software, Inc. warrants that the media on which the Product is
distributed will be free from defects in materials and workmanship and the
Programs will substantially conform to published specifications and to the
documentation, provided the Programs are used on the computer hardware and with
the operating systems for which they were designed.  If the Product falls to
comply with this limited warranty, A.D.A.M. Software, Inc. will replace the
media or, at A.D.A.M. Software, Inc.'s option, make a reasonable effort to
correct any nonconformities in the Programs.  You must, however, return Your
original media, along with a copy of your paid invoice, to A.D.A.M. Software,
Inc. or its authorized representative within 90 days of the date you received
the Product.  If A.D.A.M. Software, Inc. is unable to correct defective media
or nonconformities in the Programs, A.D.A.M. Software, Inc. will refund the
price You paid for this Product.  The refund will satisfy all of Your claims
under this limited warranty.  This limited warranty shall continue for any
replacement Product for the rest of the original 90-day warranty period or for
30 days from the date You receive the replacement, whichever is longer.
A.D.A.M. Software, Inc.'s liability to You for actual damages for any cause
whatsoever, and regardless of the form of the action, will be limited to the
money paid for the Product.

A.D.A.M. Software, Inc. does not warrant that the Product is free from all
errors and omissions or that the functions contained in the Product will meet
your requirements.

A.D.A.M. Software, Inc. does not recommend, advise or suggest that any
physician or other health care provider use the Product as a resource for
diagnostic or educational purposes.  A.D.A.M. Software, Inc. does not warrant
the A.D.A.M. Content meets any particular standard.

EXCEPT AS SPECIFICALLY SET FORTH ABOVE, A.D.A.M. SOFTWARE, INC.  AND ITS
SUPPLIERS DISCLAIM ALL OTHER WARRANTIES, EITHER EXPRESS OR IMPLIED, INCLUDING
BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A
PARTICULAR PURPOSE.  THIS LIMITED WARRANTY GIVES YOU SPECIFIC LEGAL RIGHTS, AND
YOU MAY HAVE OTHER RIGHTS, WHICH VARY FROM STATE TO STATE.





- - -4-
<PAGE>   26

EXCEPT AS SPECIFICALLY SET FORTH ABOVE, A.D.A.M. SOFTWARE, INC. AND ITS
SUPPLIERS WILL IN NO EVENT BE LIABLE FOR ANY DAMAGES WHATSOEVER FOR
CONSEQUENTIAL OR INCIDENTAL DAMAGES, EITHER DIRECT OR INDIRECTLY INCLUDING BUT
NOT LIMITED TO LOSS OF BUSINESS PROFITS, INCOME OR USE OF DATA.  SOME STATES DO
NOT ALLOW EXCLUSION OR LIMITATION OF INCIDENTAL OR CONSEQUENTIAL DAMAGES; THUS,
LIMITATIONS IN THIS AGREEMENT MAY NOT APPLY TO YOU.


GENERAL

Nothing in this Agreement or the Product shall be deemed as a certification or
endorsement of Legal Projects or other material prepared by You, and You shall
not make any statements or representations to the contrary.  This Agreement
constitutes the entire agreement and supersedes any prior agreement between
A.D.A.M. Software, Inc. and You concerning the Product.  A.D.A.M. Software,
Inc. is not bound by any provision of any purchase order, or other document,
unless A.D.A.M. Software, Inc. specifically amends this Agreement.  This
Agreement cannot be amended, modified, or waived, unless the change is written
and signed by an authorized corporate officer of A.D.A.M. Software, Inc.  This
Agreement is governed by the laws of the State of Georgia, without regard to
conflict of law principles.


TRADEMARK AND COPYRIGHT INFORMATION

The computer software and Content described in this Agreement are copyrighted,
with all rights reserved.

(C)1995 A.D.A.M. Software, Inc.
1600 RiverEdge Parkway, Suite 800
Atlanta, GA USA 30328

A.D.A.M.(R) is a trademark of A.D.A.M. Software, Inc.

Windows(TM) is a trademark of Microsoft Corporation.

Macintosh(R) is a registered trademark of Apple Computer, Inc.





- - -5-
<PAGE>   27

                                   EXHIBIT B

                         PROPOSED PRODUCT SPECIFICATION





                                      B-1
<PAGE>   28

                                   EXHIBIT C

                                     LOGO, TRADEMARK & IMAGERY GUIDELINES A4

            TRADEMARK GUIDELINES



         These guidelines are for A.D.A.M. resellers, distributors and business
         partners who wish to use the A.D.A.M. Software, Inc. trademark in
         promotional, instructional or reference materials.  Please refer to
         these Guidelines and to the A.D.A.M. Marketing Department to be sure
         you are using A.D.A.M. product and company marks in an authorized
         manner.

         "A D.A.M." vs. "A.D.A.M. Software, Inc." "A.D.A.M. Software, Inc." is
         the correct company name, and the full name should be used whenever
         referring to the company.  Although in the past the name "A.D.A.M."
         referred to the initial product which was sold by the company, all
         A.D.A.M. products now have specific names.  The name "A.D.A.M."
         therefore should only be used as an adjective, such as "A.D.A.M.
         products, A.D.A.M. employees, A.D.A.M. distributors, etc." It is a
         challenge to differentiate our product line in the marketplace, and
         the best way to do this is through consistency in our terminology.

         Using the A.D.A.M. Trademark.  Only A.D.A.M. Software, Inc. and
         parties authorized in writing may use the A.D.A.M. trademark in
         products, advertising or sales displays.  "A.D.A.M." may only be used
         to denote A.D.A.M. products.  You may not use "A.D.A.M." in the name
         of any other computer-related product, company or store.  

         Correct uses of the "R"and "TM" Symbols.  The registered trademark 
         symbol (R) should appear whenever the "A.D.A.M." name is used.  This 
         includes references to both the company and its products.  The "(R)" 
         should also be present at the end of the "A.D.A.M. Scholar Series" 
         name.  The trademark symbol (TM) should appear after the "A.D.A.M. The
         Inside Story" and "Nine Month Miracle" names.

         PLEASE SEE "CORRECT (R) AND(TM) PLACEMENT" AT THE END OF THIS SECTION
         FOR A COMPLETE LIST SHOWING ALL A.D.A.M.  NAMES.

         When they are printed within a promotional piece or advertisement, the
         general rule-of-thumb is to use the (R) or (TM) with the first
         appearance of the appropriate A.D.A.M. name.  It does not need to be
         present in the headline of your promotional piece if the first
         appearance happens to be there.  In such cases, you may put the (R) or
         (TM) with the first appearance in the body copy.  Additionally,
         whenever and A.D.A.M. product name is printed, it should be in italics
         (both the word "A.D.A.M." and the accompanying product name).  This
         helps to set it off from the other body copy.

E6023-2           (C)Copyright 1995 A.D.A.M. Software, Inc. All rights reserved.
<PAGE>   29

                                       LOGO, TRADEMARK & IMAGERY GUIDELINES - A5

USE A CREDIT LINE. Your credits (the fine-print) should state that the A.D.A.M.
trademarks and logos you have used belong to A.D.A.M. Software, Inc. (See
Examples G & H).

     "A.D.A.M" AND "THE A.D.A.M. SCHOLAR SERIES" ARE REGISTERED TRADEMARKS
      OF A.D.A.M. SOFTWARE, INC. (C) COPYRIGHT 19__.  ALL RIGHTS RESERVED.

                                  (Example G)

  "A.D.A.M" IS A REGISTERED TRADEMARK AND "NINE MONTH MIRACLE" IS A TRADEMARK
       OF A.D.A.M. SOFTWARE, INC. (C) COPYRIGHT 19__. ALL RIGHTS RESERVED.

                                  (Example H)

Credit lines should be placed with the copyright information or at the bottom
of advertisements.

MISUSE of THE A.D.A.M. TRADEMARKS. The A.D.A.M. trademarks hold valuable
property rights. If You misuse them, you may be in breach of your written
agreements with A.D.A.M. Software, Inc. and you may be liable for trademark
infringement. If you have any questions, talk to your A.D.A.M. channel
representative or the A.D.A.M. Marketing Department at +1-404-980-0888, or
refer to your contract.





E6023-2              Copyright 1995 A.D.A.M. Software, Inc. All rights reserved.

<PAGE>   1
                                                                   EXHIBIT 10.41


                          SOFTWARE RESELLER AGREEMENT


         This SOFTWARE RESELLER AGREEMENT ("Agreement") is dated as of December 
13, 1995, and is between A.D.A.M. SOFTWARE, INC., a Georgia corporation 
("ADAM") and PEARSON PROFESSIONAL (AUSTRALIA) PTY LTD., an Australian company
("Reseller").

         For good and valuable consideration, the receipt and sufficiency of
which are hereby acknowledged, the parties agree as follows:

         1.      BACKGROUND.  ADAM is the owner of certain Products (as defined
below) consisting of computer software programs and related documentation.
Reseller desires to obtain the right to distribute such Products, and ADAM
agrees to grant to Reseller such right to distribute the Products in the
Territory (as defined below) as set forth herein.

         2.      DEFINITIONS.  As used in this Agreement, its Exhibits, and any
amendments thereto, the terms herein will have the meaning and definition as
specified below:

                 2.1.  "Confidential Information" means information, other than
Trade Secrets, that is of value to its owner, that is treated by its owner as
confidential, and that is identified by its owner in writing as "Confidential"
at the time of disclosure or within thirty (30) days following disclosure.

                 2.2.  "Copies for Demonstration Purposes"  means copies of the
Products held by Reseller for purposes of demonstration to prospective
End-Users as set forth herein and not for actual production use.

                 2.3.  "Effective Date" means the date on which this Agreement
is executed by both parties through their authorized representatives.

                 2.4.  "End-User" means any end user which obtains a Product or
Products in accordance with an End-User Agreement for the purpose of using same
for internal or educational use only or for use in connection with the
provision of healthcare services, and not for remarketing or distribution of
any kind.

                 2.5.  "End-User Agreement" means a written license agreement
with respect to a Product in favor of an End-User, in the form attached hereto
as EXHIBIT C, which may be revised from time to time in the sole discretion of
ADAM.

                 2.6.  "Intended Markets" means (i) all educational markets,
including K-12, universities, graduate schools, medical schools, allied health
schools, and nursing schools;
<PAGE>   2
(ii)  physicians, hospitals, clinics or other healthcare providers; or (iii)
pharmaceutical and medical device manufacturers or distributors.

                 2.7.  "License Fee" means the monetary amounts specified in
EXHIBIT A to be paid by Reseller to ADAM for each of the Products ordered by
Reseller as set forth herein.  Such amounts are subject to change as set forth
in Section 5.1 below.

                 2.8.  "Marks" means any trademarks, service marks or
tradenames of ADAM associated with the Products as designated by ADAM.

                 2.9.  "New Products" means any new software program, including
but not limited to derivative works of any Product or Products, in either
object code or source code form, and any related documentation, derivative or
otherwise, co-developed or co-published by the parties pursuant to a separate,
written co-development or co-publishing agreement between the parties.

                 2.10.  "Orders" means written orders of Reseller for Products
identifying each Product ordered, quantities desired, and shipping and
invoicing addresses.  Orders shall be placed by Reseller using the Order Form
attached hereto as EXHIBIT E in accordance with the provisions of Section 
4.1(j).

                 2.11.  "Products" means the specific version and release of
ADAM's computer software programs, in object code, machine readable form only,
and the related documentation, including, without limitation, illustrative
content contained therein, which are specifically identified in EXHIBIT A, and
any subsequent revisions, releases or derivatives of those specific Products
listed on EXHIBIT A which are intended specifically for the Intended Markets.
It is understood and acknowledged that ADAM may, from time to time, develop or
co-develop other computer software products or print products which are based
upon or derived from ADAM's existing Products, or which include content from
such Products, but which are intended primarily for markets other than the
Intended Markets, and it is further acknowledged and agreed that such other
products will not constitute Products for purposes of this Agreement, By way of
illustration (but not limitation), products intended primarily for the mass
distribution markets (consumer products), would not be considered Products for
purposes of this Agreement.  The term Products will not include products which
are developed or co-developed by ADAM which are intended for use with the
Products (such as supplemental or auxiliary products).

                 2.12.  "Propriety Information" means Trade Secrets and
Confidential Information.

                 2.13.  "Territory" means the countries listed on Exhibit B.

                 2.14.  "Trade Secrets" means information which: (a) derives
economic value, actual or potential, from not being generally known to, and not
being ascertainable by proper means by, other persons who can obtain economic
value from its disclosure or use; (b) is the





                                      -2-
<PAGE>   3

subject of efforts that are reasonable under the circumstances to maintain its
secrecy, and (c) is identified by its owner in writing as a "Trade Secret,"
either at the time of disclosure or within thirty (30) days following 
disclosure.

         3.      GRANT.

                 3.1.  ADAM grants Reseller a nonexclusive, nontransferable,
nonassignable and limited right to market and distribute the Products to
End-Users in the Territory, solely as set forth in this Agreement.

                 3.2.  ADAM agrees that, during the term of this Agreement,
ADAM will not itself distribute the Products in the Territory (except through
Reseller), nor will it authorize or grant to any third party the right to
distribute any of the Products in the Territory.  Notwithstanding the foregoing
provisions of this Section 3.2, it is understood and agreed that ADAM has
authorized (and may hereafter authorize) third party distributors to distribute
copies of Products in the Territory in "bundles" with products of other
software publishers (where such products are sold together for a single price
or are sold together with computer equipment for a single price).  ADAM will
inform Reseller when such a bundled distribution will be made in the Territory.
Revenues received by ADAM from any copies of Products distributed in the
Territory in bundles will be credited towards Reseller's Performance Objective
for the year in which the bundled copies are distributed.

                 3.3.  Notwithstanding the provisions of Section 3.2, it is
understood and agreed that, if ADAM co-develops or co-publishes a product
intended for use with one or more of the Products, ADAM will have the right to
authorize the third party which has co-developed or co-published such product
(the "Co-Developer") to distribute such co-developed or co-published product in
the Territory, as well as to distribute Products in the Territory, so long as
the Products are offered by the Co-Developer in conjunction with the
co-developed or co-published product.  Moreover, in the event that ADAM
co-develops or co-publishes a Product with a third party, such third party
co-developer or co-publisher may retain the right to market and distribute
such new Product in the Territory on either an exclusive or nonexclusive basis.

                 3.4.  Except with the prior written consent of ADAM, which
consent may be given or withheld in ADAM's sole discretion, Reseller will in no
event distribute any of the Products to (i) a party which intends to resell or
redistribute such Products outside the Territory, or (ii) to any party for
ultimate use outside of the Territory.

                 3.5.  From time to time, ADAM may, in its sole discretion,
make available to Reseller for distribution in the Territory (on a 
non-exclusive basis) products of ADAM other than the Products (such as products
intended for markets other than the Intended Markets or new products intended
for use with the Products).  ADAM will also notify Reseller of the terms and
conditions applicable to the distribution of such other products, including
license fees.  If Reseller elects (in its sole discretion) to distribute such
other products, the terms of this Agreement will





                                      -3-
<PAGE>   4

apply to the distribution of such products (other than the provisions of
Section 3.2 above), except to the extent otherwise provided in the terms and
conditions specified by ADAM as contemplated in the preceding sentence.

                 3.6.  The grant of rights under this Paragraph 3 is personal
to Reseller and does not include the right to appoint any sub-resellers or
sub-distributors without the written consent of ADAM, which consent will not be
unreasonably withheld by ADAM.  Any sub-reseller or sub-distributor appointed
by Reseller (with the consent of ADAM) will be required to enter into a
sub-reseller's agreement in the form attached as EXHIBIT F. ADAM reserves the
right to request that Reseller appoint third parties specified by ADAM as
sub-resellers subject to Reseller's approval (which will not be unreasonably
withheld).

                 3.7.  ADAM grants Reseller a nonexclusive, nontransferable,
nonassignable and limited right and license to use the Marks in marketing the
Products solely in accordance with Paragraphs 4 and 11 of this Agreement.

                 3.8.  ADAM agrees to provide Reseller with a total of
twenty-six (26) fully functioning Copies for Demonstration Purposes free of
charge (ADAM will determine the actual mix of Products to be included in the
total).  Additional Copies for Demonstration Purposes may be purchased at a cost
to be agreed upon by ADAM and Reseller.  ADAM grants Reseller a nonexclusive,
nontransferable, nonassignable, and limited right and license to use the Copies
for Demonstration Purposes solely for purposes of demonstration to prospective
End-Users and not for actual production use.  Reseller will use the Copies for
Demonstration Purposes only for demonstration to prospective End-Users on
computer systems owned or leased by Reseller or on the computer system of a
prospective End-User.  In each such case, Reseller will control and limit the 
use of the Copies for Demonstration Purposes for the specific purpose
authorized above.  Within ten (10) days of the termination of this Agreement,
Reseller shall, at its expense, return all Copies for Demonstration Purposes to
ADAM.  For the purposes of this Agreement, Copies for Demonstration Purposes
will be considered Products.

         4.      OBLIGATIONS OF THE PARTIES

                 4.1.     Reseller.

                          (a)  Reseller will use its commercially reasonable
         efforts to promote and market the Products to End-Users in the
         Territory in accordance with terms of the Annual Plan established in
         accordance with this Section.  To effectively market the Products,
         Reseller agrees that it will:

                                  (i)  maintain appropriate computer equipment,
                 as defined by the then-current ADAM recommended hardware
                 requirements, which will permit it to demonstrate the Products
                 to potential End-Users at both customer sites and





                                      -4-
<PAGE>   5

                 appropriate Reseller locations (the current ADAM recommended
                 hardware requirements are specified in EXHIBIT G);

                                  (ii)  cause its personnel to become
                 proficient in the use of the Products and the demonstration of
                 the Products to potential End-Users;

                                  (iii)  commit sufficient resources from its
                 sales departments towards satisfaction of the sales
                 performance objectives specified in Section 4.1(b) below
                 (the "Performance Objectives"), and cause its sales personnel
                 to be certified as qualified ADAM sales representatives whose
                 responsibilities shall include establishing, qualifying and
                 maintaining sales relationships wherever possible;

                                  (iv)  commit sufficient resources from its
                 Sales Promotion operations to promote the Products in
                 accordance with the initial marketing plan specified in
                 EXHIBIT D (the Initial Annual Plan).  Such promotions shall
                 include without limitation direct mail, print advertising,
                 direct sales calls, telemarketing and exhibition attendance.

                          (b)  Reseller's sales performance objective for the
         Territory (the "Performance Objective") for the first year of this
         Agreement, commencing upon execution of this Agreement and continuing
         through December 31, 1996, will be distribution of Products to
         End-Users in the Territory with aggregate License Fees to ADAM (as
         specified in Section 5.1 below) of U.S. $95,000.  In the event that
         Reseller satisfies its first year Performance Objective, the term of
         this Agreement will automatically be extended for a second year.  If
         the Performance Objective is not satisfied, then ADAM will have the
         right to terminate the Agreement upon written notice to Reseller.

                          If this Agreement continues for a second year,
         commencing January 1, 1997 and continuing through December 31, 1997,
         the parties will discuss an appropriate Performance Objective for the
         second year.

                          (c)  Sixty (60) days prior to the end of the first
         year of this Agreement, Reseller and ADAM will confer to review
         performance and discuss Reseller's plans for the ensuing year
         concerning the sale of Products.  Reseller will furnish ADAM with
         Reseller's marketing and sales plans for the year, which shall include
         (i) sales projections for the year (on a quarterly basis), (ii)
         information concerning the computer equipment in Reseller's possession
         and available for use in Product demonstrations, and (iii) information
         concerning the training of Reseller's personnel in the use and
         demonstration of the Products (the "Annual Plan").  Upon approval of
         the Annual Plan by ADAM, such Annual Plan will be effective during the
         following year.  A similar procedure will be used to establish an
         Annual Plan for each year thereafter for so long as this Agreement
         shall





                                      -5-
<PAGE>   6

         continue in existence.  The initial Annual Plan for the first year
         under this Agreement is attached hereto as EXHIBIT D.

                          (d)  Reseller will furnish ADAM, on a monthly basis,
         a report and review of all sales with regard to the Products.  Such
         report shall include but is not limited to the name, address and
         telephone number of each End-User to whom Reseller has distributed a
         copy of Product during the preceding month so that each End-User can
         be registered as a licensed End-User.

                          (e)  Reseller will submit to ADAM, prior to use,
         distribution, or disclosure, any advertising, promotional and
         marketing materials, and publicity relating to the Products proposed
         to be used by Reseller (the "Marketing Materials").  Reseller may not
         use, distribute, or disclose the Marketing Materials unless approved
         by ADAM's Marketing Department, which approval will not be
         unreasonably withheld.  ADAM shall approve or disapprove such
         Marketing Materials within ten (10) business days of ADAM's receipt of
         Reseller's written request to use, distribute or disclose such
         Marketing Materials.  In the event ADAM shall fail to approve or
         disapprove within such ten (10) business day period, ADAM shall be
         deemed to have approved of such use, distribution or disclosure of the
         Marketing Materials by Reseller.  Thereafter, the parties will
         mutually agree upon an appropriate procedure to be used for prior
         approval of marketing and advertising materials.  In all events, all
         such marketing materials will comply with the guidelines furnished by
         ADAM from time to time, and with the provisions of Paragraph 11 of
         this Agreement.

                          (f)  Reseller will have the authority to market the
         Products under the terms and conditions of the End-User Agreement
         only.  Reseller has and will exercise no authority to make any
         alterations to the End-User Agreement.

                          (g)  Reseller has and will exercise no authority to
         make statements, warranties or representations concerning the Products
         that exceed or are inconsistent with the marketing materials or
         technical specifications provided to Reseller by ADAM.  Reseller has
         and will exercise no authority to bind ADAM to any undertaking or
         performance with respect to the Products.

                          (h)  Reseller may offer directly to End-Users,
         separate and independent of its functions as a Reseller of ADAM
         Products under this Agreement, appropriate ancillary Products or
         services.  The terms, conditions and charges for such Products or
         services will be established by Reseller with End-Users.  Reseller
         will inform End-Users that ADAM's obligations are limited to those
         contained in the End-User Agreement with End-Users solely and that
         Products or services of Reseller are offered on Reseller's own account
         and that Reseller remains solely responsible for such ancillary
         Products or services.





                                      -6-
<PAGE>   7

                          (i)  Orders will be placed by Reseller with ADAM
         utilizing the Order Form attached hereto as EXHIBIT E, and will be
         subject to product availability and to acceptance by ADAM.  ADAM
         agrees that it will not reject any orders placed by Reseller in
         accordance with this Section for the sole purpose of causing Reseller
         not to meet the Performance Objectives specified in Section 4.1(b)
         above.  If the Product is unavailable, ADAM reserves the right to
         cancel an order or to reschedule shipment from a promised shipment
         date.  Orders may be faxed to ADAM as specified on the Order Form.
         Unless otherwise specified by Reseller, all Products will be shipped
         by ADAM to Reseller's authorized and identified warehouse facilities
         via air freight common carrier, F.O.B. ADAM's facilities.  All freight
         charges, taxes, duties and customs charges, insurance and
         miscellaneous costs are to be paid by Reseller.  ADAM may change the
         form of the Order Form or the procedures for placing orders by
         sending a copy of the new form or procedures to Reseller.  Upon
         receipt and acceptance by ADAM of Orders delivered to ADAM by
         Reseller, ADAM will invoice Reseller as set forth in Paragraph 5
         below.  In the event that ADAM delivers the Products to Reseller for
         delivery to End-User, Reseller will deliver the Products to such
         End-User only as delivered by ADAM to Reseller (that is, in the form
         of complete shrink-wrapped packages as shipped by ADAM); provided
         that Reseller may place a label on the outside of the packaging,
         identifying Reseller as a distributor of Products (Reseller will
         submit any such label to ADAM for ADAM's review and approval prior to
         any such use).  In no event shall any such shrink-wrapped packages
         furnished by ADAM be repackaged, unless (i) prior written consent is
         obtained from ADAM, or (ii) the Products have been returned, damaged
         or updated and must be re-shrink wrapped,

                          (j)  Reseller shall not during the term of this
         Agreement or at any time thereafter, directly or indirectly, copy,
         reproduce, manufacture, reverse engineer, disassemble, or reverse
         compile the software comprising the Products, or disclose or
         distribute the design, structure, or operation of any Product or part
         thereof, to any person, corporation or other entity.  ADAM shall have
         and retain all right, title and interest in and to all intellectual
         property rights relating to the Products.

                 4.2.     ADAM.  In addition to the obligations specified
elsewhere in this Agreement, ADAM also agrees:

                          (a)  to use all commercially reasonable efforts to
         obtain distribution rights in the Territory for any co-published or
         third party software which was designed or intended for use in
         conjunction with any Products;

                          (b)  that where it has co-developed a Product with a
         third party, and that third party retains the right to market and
         distribute such new Product in the Territory, or is granted the right
         to market the Products in the Territory, ADAM will use its
         commercially reasonable efforts to ensure that such rights retained or
         granted to the third party do not substantially impair Reseller's
         business interests in the Territory;





                                      -7-
<PAGE>   8

                          (c)  to fully inform Reseller of all marketing and
         distribution of the Products outside the Territory, and to End-Users 
         other than those specified in Section 2.4 within the Territory;

                          (d)  in order to assist in the transition of
         distribution to Reseller, ADAM will provide Reseller with a list of 
         the names and addresses of all current End-Users of Products in the 
         Territory (to the extent that ADAM has such information);

                          (e)  to commit sufficient technical and financial
         resources to assist Reseller in the marketing, promotion and public
         relations of the Products; and

                          (f)  to exchange Reseller's inventory stock of
         Products and Copies for Demonstration Purposes for upgraded versions,
         and to replace all Products and Copies for Demonstration Purposes
         received from ADAM in a damaged condition, provided that Reseller
         shall pay all costs of return shipping to ADAM, and ADAM shall pay all
         costs of reshipping to Reseller.

         5.      LICENSE FEES AND PAYMENT.

                 5.1.  Reseller will pay ADAM the License Fees specified in
EXHIBIT A for each of the Products ordered by Reseller and shipped by ADAM as
set forth herein at payment terms specified by ADAM.  Reseller will pay ADAM
within forty-five (45) days of the date of invoice therefor from ADAM.  License
Fees owed by Reseller will be discounted by one percent (1%) if payment is
received by ADAM within fifteen (15) days of the date of invoice therefor.  A
two percent (2%) penalty will be added to License Fees owed by Reseller if
payment is not received by ADAM within forty-five (45) days of the date of
invoice therefor.  ADAM reserves the right to change the License Fees specified
above at any time, in ADAM's sole discretion, by providing Reseller with an
amended EXHIBIT A, specifying the new License Fees.  Any such change in the
License Fees will be effective thirty (30) days after the date such amended
EXHIBIT A is provided to Reseller.

                 5.2.  All payments from Reseller to ADAM hereunder will be in
U.S. Dollars.  Reseller will pay ADAM by means of a company check, bank check
or wire transfer to ADAM's bank.

                 5.3.  The amounts due to ADAM as set forth herein are net
amounts to be received by ADAM, exclusive of all taxes, and are not subject to
offset or reduction because of any costs, expenses, or liabilities incurred by
Reseller or imposed on ADAM in the performance of this Agreement or otherwise
due as a result of this Agreement.

                 5.4.  Reseller will be responsible for and will pay directly,
any and all taxes, duties and charges incurred in the performance of this
Agreement, including, but not limited to, sales and use taxes, withholding
taxes, duties and charges imposed by federal, state or local governmental





                                      -8-
<PAGE>   9

authorities in the United States or elsewhere, but excluding U.S. corporate
income taxes of ADAM.  Reseller will also be responsible for payment of any
license fee, assessment, duty, tax, levy, or similar charge imposed by any
foreign government as a result of this Agreement or the transactions
contemplated by the parties hereunder.

                 5.5.  Reseller will set the license fees that it charges
End-Users for copies of Products distributed by Reseller pursuant to this
Agreement, in the sole discretion of Reseller.  Reseller will furnish a copy of
its price list to ADAM (and a copy of any updates to the price list as changes
are made by Reseller from time to time).

         6.      NONDISCLOSURE AND CONFIDENTIALITY

                 6.1.  Each party hereunder may disclose to the other party
certain Trade Secrets and Confidential Information.  For purposes of this
Paragraph 6, "Owner" refers to the party disclosing Trade Secrets or
Confidential Information hereunder, whether such party is ADAM or Reseller, and
"Recipient" refers to the party receiving any Trade Secrets or Confidential
Information hereunder, whether such party is ADAM or Reseller.

                 6.2.  Recipient agrees to hold the Proprietary Information of
Owner in strictest confidence and not to, directly or indirectly, copy,
reproduce, distribute, manufacture, duplicate, reveal, report, publish,
disclose, cause to be disclosed, or otherwise transfer the Proprietary
Information of Owner to any third party, or utilize the Proprietary Information
of Owner for any purpose whatsoever other than as expressly or impliedly
contemplated by this Agreement.  With regard to the Trade Secrets, this
obligation will continue for so long as such information constitutes a trade
secret under applicable law.  With regard to the Confidential Information, this
obligation will continue for the term of this Agreement and for a period of
three (3) years thereafter.  The foregoing obligations will not apply if and to
the extent that:

                 (a)      Recipient establishes that the information
         communicated was already known to Recipient, without obligations to
         keep such information confidential, at the time of the Recipient's
         receipt from Owner, as evidenced by documents in the possession of
         Recipient prepared or received prior to disclosure of such
         information;

                 (b)      Recipient establishes that the information
         communicated was received by Recipient in good faith from a third
         party lawfully in possession thereof and having no obligation to keep
         such information confidential; or

                 (c)      Recipient establishes that the information
         communicated was publicly known at the time of Recipient's receipt
         from Owner or has become publicly known other than by a breach of this
         Agreement.





                                      -9-
<PAGE>   10

                 6.3.  Without limiting the general obligations specified above
in Section 6.2, Recipient agrees to implement the following security steps in
order to protect the confidentiality and security of the Proprietary
Information of Owner:

                 (a)  Implement internal procedures to limit, control and
         supervise the use of the Proprietary Information of Owner;

                 (b)  Make the Proprietary Information of Owner available only
         to full-time employees of Recipient who have executed written
         agreements requiring them to recognize the proprietary and
         confidential nature of the Proprietary Information of Owner and to
         comply with the nondisclosure obligations set forth herein;

                 (c)  Notify Owner in writing of any suspected or known breach
         of the obligations and/or restrictions set forth in this Paragraph 6;
         and

                 (d)  Use those security procedures it uses for its own
         Proprietary Information which it protects against unauthorized
         disclosure, appropriation or use.

         7.      PROPRIETARY RIGHTS.

                 7.1.  Reseller acknowledges that nothing herein gives it any
right, title or interest in the Products or the Marks except for Reseller's
express rights to distribute the Products in accordance with the provisions of
Paragraph 3 of this Agreement.

                 7.2.  Reseller acknowledges and agrees that, as between ADAM
and Reseller, ADAM or its suppliers maintain exclusive ownership of the
Products in all forms (both object code and source code) and all copies and all
portions thereof and the Marks, including, without limitation, any and all
worldwide copyrights, patents, trademarks, service marks, trade names, trade
secret, proprietary and confidential information rights and other property
rights associated with the Products and the Marks.

         8.      WARRANTIES.  ADAM DOES NOT MAKE ANY EXPRESS OR IMPLIED
WARRANTIES TO RESELLER WITH RESPECT TO THE PRODUCTS, ANY COPIES THEREOF, ANY
SERVICES PROVIDED HEREUNDER OR OTHERWISE REGARDING THIS AGREEMENT, WHETHER ORAL
OR WRITTEN, EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED
WARRANTY OF MERCHANTABILITY, THE IMPLIED WARRANTY AGAINST INFRINGEMENT AND THE
IMPLIED WARRANTY OF FITNESS FOR A PARTICULAR PURPOSE.





                                      -10-
<PAGE>   11

         9.      LIMITATION OF LIABILITY.

                 9.1.  RESELLER ACKNOWLEDGES AND AGREES THAT IN NO EVENT SHALL
ADAM OR ANY AFFILIATE OF ADAM, OR ANY OF ADAM'S OFFICERS, DIRECTORS, EMPLOYEES,
SHAREHOLDERS OR REPRESENTATIVES BE LIABLE TO RESELLER FOR ANY SPECIAL,
INDIRECT, INCIDENTAL OR CONSEQUENTIAL DAMAGES IN ANY WAY RELATING TO THE
PRODUCTS, EVEN IF ADAM HAS BEEN NOTIFIED OF THE POSSIBILITY OR LIKELIHOOD OF
SUCH DAMAGES OCCURRING.

                 9.2.  IN NO EVENT WILL ADAM'S LIABILITY FOR ANY DAMAGES TO
RESELLER OR TO ANY THIRD PARTY ARISING OUT OF OR RELATING TO THE PRODUCTS EVER
EXCEED THE AMOUNT OF FEES PAID BY RESELLER TO ADAM HEREUNDER, OR PAID BY SUCH
THIRD PARTY TO RESELLER, AS THE CASE MAY BE, REGARDLESS OF THE FORM OF ACTION
WHETHER IN CONTRACT, NEGLIGENCE, STRICT LIABILITY, TORT, PRODUCTS LIABILITY OR
OTHERWISE.

         10.     INDEMNIFICATION.

                 10.1.  ADAM will defend, at its expense, any action (or
portion thereof) brought against Reseller based upon a claim that the Products
infringe upon a copyright or violate the trade secret rights of any third
party.  ADAM will indemnify and hold harmless Reseller against damages and
costs including reasonable attorneys' fees, penalties and interest finally
awarded against Reseller in such actions directly attributable to such claims.
ADAM will not be obligated to indemnify any claim of infringement if such
infringement arises out of the use or combination of the Products with other
software.

                 10.2.  Reseller agrees to indemnify, defend and hold harmless
ADAM, its affiliates, and their directors, officers, shareholders, employees
and agents from and against any claims, liabilities, losses, damages, causes of
action or injuries, together with costs and expenses, including reasonable
attorneys' fees, arising out of or resulting from:

                 (a)  Any actions or omissions on the part of Reseller in
         distributing or marketing the Products;

                 (b)  Any statements, claims, representations or warranties
         made by Reseller or its employees, agents or representatives, relating
         to the Products, other than as authorized by ADAM in writing or made
         in ADAM's own writings; or

                 (c)  Any failure on the part of Reseller to pay any taxes,
         duties or assessments due hereunder or other amounts as set forth in
         Paragraph 5.





                                      -11-
<PAGE>   12

                 10.3.  The indemnification set forth in Paragraphs 10.1 and
10.2 is conditioned upon the indemnified party providing the indemnifying party
(i) notice of any claim or cause of action upon which the indemnified party
intends to base a claim of indemnification hereunder, and (ii) the indemnified
party providing reasonable assistance and cooperation to enable the
indemnifying party to defend the action or claim hereunder.  The indemnifying
party will have the right to defend any action or proceeding involving a claim
that the indemnifying party is obligated to indemnify hereunder.  The
indemnifying party will not be obligated to indemnify any claim that is settled
by the other party without the prior written consent of the indemnifying party.

         11.     USE OF MARKS.

                 11.1.  In connection with the use of the Marks as permitted in
Paragraph 3, Reseller agrees to comply in all respects with any guidelines or
directions provided by ADAM with respect to proper usage of the Marks.  At the
request of ADAM, Reseller will submit to ADAM's Marketing Department any and
all materials bearing or including any of the Marks, for prior review and
approval by ADAM.  Upon the request of ADAM, Reseller agrees to discontinue the
use of (i) any Marks being used by Reseller in a manner determined by ADAM in
its sole discretion to be inconsistent with the guidelines set forth above, or
(ii) any trademark, service mark, or tradename deemed by ADAM to create a
likelihood of confusion with a Mark.

                 11.2.  Reseller acknowledges ADAM's right, title and interest
in and to the Marks.  Reseller covenants and agrees not to file or prepare any
application for registration of any of the Marks, or assert any right, title or
other interest in or to the Marks, other than the rights specifically granted
to Reseller hereunder.  Reseller agrees not to adopt, use, file for
registration, or register any trademark, service mark, or tradename which may
be an infringement of any one or more of the Marks or result in a likelihood or
confusion with a Mark.

                 11.3.  Reseller agrees not to commit any acts, directly or
indirectly, which may contest, dispute, or otherwise impair the rights, title
or interest of ADAM in or to the Marks.  Reseller agrees not to claim or assert
any rights, title or interest in or to the Marks in any way.  The parties agree
that all uses of the Marks by Reseller will be in such a manner as to inure at
all times to the benefit of ADAM.  Reseller will not use any language or
display any Marks in such a manner as to create the impression that the Marks
belong to and are owned by Reseller.  Reseller may not use the Marks in
combination with any other trademarks, tradenames, service marks, or other
designations, without the prior written approval of ADAM.

                 11.4.  Reseller will promptly notify ADAM of any and all known
infringements or known attempted infringements of any Marks.  ADAM reserves all
rights regarding a decision to initiate any legal action against an alleged
infringer, provided that at the request of ADAM, Reseller will provide
reasonable assistance to ADAM in connection therewith.





                                      -12-
<PAGE>   13

         12.     DISPUTE RESOLUTION,

                 12.1.  Each party, to the extent permitted by applicable law,
(i) hereby irrevocably submits itself to and consents to the exclusive
jurisdiction of the United States District Court for the Northern District of
Georgia for the purposes of any suit, action or other proceeding in connection
with any controversy, claim or dispute relating to this Agreement or to enforce
a resolution, settlement, order or award made pursuant hereto, and (ii) hereby
waives, and agrees not to assert, by way of motion, as a defense or otherwise,
in any such suit, action or proceeding, any claim that it is not personally
subject to the jurisdiction of such court, that the suit, action or proceeding
is brought in an inconvenient forum or that the venue of the suit, action or
proceeding is improper.  Each party hereby agrees to the entry of an order and
to the confession of judgment to enforce a resolution, settlement, order or
award made pursuant to this Section 12.1 by the United States District Court
for the Northern District of Georgia and in connection therewith hereby waives,
and agrees not to assert by way of motion, as a defense or otherwise, any
claim that such resolution, settlement, order or award is inconsistent with or
violative of any laws or public policy.

                 12.2.  Each party further irrevocably consents to service of
process in any action, suit or proceeding by personal service or by the mailing
of copies thereof by registered or certified mail, postage prepaid, return
receipt requested, to it at its address set forth on the signature page of
this Agreement, provided that a reasonable period for appearance is allowed.
The foregoing, however, will not limit the right of a party to serve process in
any other manner permitted by law.  Any judgment against a party or the assets
of a party in any suit for which such party has no further right of appeal will
be conclusive, and may be enforced in other jurisdictions by suit on the
judgment in accordance with Section 12.1, a certified or true copy of which
judgment will be conclusive evidence of the fact and of the amount of any
indebtedness or liability of such party therein described; provided always that
a party seeking to enforce a judgment may at its option bring suit, or
institute other judicial proceedings, against another party or any of its
assets in the court of any country or place where such other party engages in
business or such assets may be found.

         13.     SUPPORT.

                 13.1.  ADAM agrees to supply Reseller with a qualified staff
member for the purposes of training and educating Reseller and its personnel on
the Product and its applications for a period not to exceed one (1) week.  Any
travel required by ADAM's staff member shall be mutually agreed upon in advance
by ADAM and Reseller.  All travel expenses and lodging within Australia for
ADAM's staff member will be paid by Reseller.  All travel expenses and lodging
between Australia and the United States for ADAM's staff member will be paid by
ADAM.

                 13.2.  Subject to availability of ADAM's personnel and
consistent with ADAM's ongoing business, ADAM agrees to provide to Reseller
technical support relating to the Products, during ADAM's normal business hours
(Eastern Time).  Reseller is authorized to make available





                                      -13-
<PAGE>   14

to End-Users support and maintenance services on the same basis on which ADAM
offers such services generally to End-Users of the Products, at the prices
specified on EXHIBIT A.  Reseller will provide technical support directly to
End-Users who purchase support services by maintaining a telephone help line
during normal business hours and will field calls from End-Users who purchase
support services.  To the extent necessary, Reseller will refer technical
problems to ADAM for resolution and will relay resolutions to the End-User.
ADAM will furnish to Reseller copies of any fixes, enhancements and updates to
the Products that ADAM makes generally available (at no extra charge) to users
of the Products in the United States who have purchased support services from
ADAM, as part of the support fees paid by such users, and Reseller will
distribute such copies directly to End-Users in the Territory who purchase
support services.

                 ADAM and Reseller will divide the support and maintenance fees
actually received by Reseller as specified on EXHIBIT A. On or before the
fifteenth day of each month during the term of this Agreement, Reseller will
pay to ADAM the amount due to ADAM in accordance with this Section in respect
of the maintenance and support fees received by Reseller during the preceding
month.  In addition, Reseller will furnish ADAM with a report detailing the
number of End-Users in the Territory subscribing for maintenance and support
services, together with a report of the total amounts received by Reseller
during such month in maintenance and support fees.

         14.     TERM AND TERMINATION

                 14.1.  This Agreement commences on the Effective Date and will
continue in effect for one (1) year, unless extended in accordance with the
provisions of Section 4.1(b) above upon satisfaction of the Performance
Objectives or otherwise extended by mutual agreement of the parties in writing.

                 14.2.  Either party may terminate this Agreement by written
notice if there has been a material breach hereof by the other party, which
material breach has not been cured within thirty (30) days after the date of
written notice to the breaching party by the non-breaching party.

                 14.3.  ADAM may terminate this Agreement upon thirty (30) days
prior written notice in the event that Reseller fails to satisfy the
Performance Objectives provided for in Section 4.1(b) above.

                 14.4.  Either party may terminate this Agreement immediately
if Reseller becomes insolvent, makes a general assignment for the benefit of
creditors, suffers or permits an appointment of a receiver for its business or
assets, becomes subject to any proceedings under any bankruptcy or insolvency
law, whether domestic or foreign, or is liquidated, voluntarily or otherwise.

                 14.5.  Upon expiration or termination of this Agreement for
any reason, Reseller will, at ADAM's option, immediately return to ADAM all
ADAM property, including, but not





                                      -14-
<PAGE>   15

limited to, the Copies for Demonstration Purposes and the Proprietary
Information of ADAM.  Upon return of such materials, Reseller will provide ADAM
with a signed written statement certifying that it has returned all ADAM
property to ADAM.  Reseller will receive credit against any monies owed to ADAM
for all ADAM unsold inventory returned to ADAM in a salable condition.  Upon
termination of this Agreement for any reason, all rights and licenses granted
by ADAM hereunder to Reseller will immediately cease, provided such termination
will not result in termination of End-User Agreements extended to End-Users.

                 14.6.  Termination or expiration of this Agreement for any
reason will automatically accelerate the due date of all invoices and any other
monies due to ADAM by Reseller, which will become immediately due and payable
on the effective date of termination or expiration.

                 14.7.  Upon termination or expiration of this Agreement, the
provisions of this Agreement providing for payment of royalties or fees to
ADAM, protection of ADAM's proprietary rights, warranties, the limitation of
liability, indemnities, arbitration and other provisions of this Agreement
concerning the ongoing interests of ADAM, including, but not limited to,
Paragraphs 5, 6, 7, 8, 9, 10 and 12 will continue and survive in full force and
effect.

         15.     ASSIGNMENT.  This Agreement and all rights and obligations
hereunder are personal to the parties hereto and may not be assigned in whole
or in part by either party without the prior written consent of the other.
Notwithstanding the foregoing, either party will have the right to assign its
rights and obligations hereunder, (a) to any controlled subsidiary of either
party, (b) to any joint venture in which either party is a participant, (c) to
any entity which is the survivor in a merger of either party with or into such
other entity, or (d) to any acquiror of all or substantially all of the assets
of either party.

         16.     INDEPENDENT PRINCIPALS.  ADAM and Reseller are independent
principals in all relationships and actions under and contemplated by this
Agreement.  This Agreement will not be construed to create any employment,
partnership, joint venture, franchise or agency relationship between the
parties or to authorize either party to enter into any commitment or agreement
binding on the other party, and each party covenants and agrees that it will
never contend to the contrary.  Reseller will not make any warranties,
guarantees or any other commitment on behalf of ADAM.

         17.     FORCE MAJEURE.  Neither party will be in default by reason of
any failure in performance of this Agreement if such failure arises, directly
or indirectly, out of causes reasonably beyond the direct control or
foreseeability of such party, including, but not limited to, default by
subcontractors or suppliers, acts of God or of the public enemy, U.S. or
foreign governmental acts in either a sovereign or contractual capacity, fire,
flood, epidemic, restrictions, strikes, and/or freight embargoes.





                                      -15-
<PAGE>   16

         18.     NON-WAIVER.  Any failure by either party to detect, protest,
or remedy any breach of this Agreement will not constitute a waiver or
impairment of any such term or condition, or the right of such party at any
time to avail itself of such remedies as it may have for any breach or breaches
of such term or condition.  A waiver may only occur pursuant to the prior
written express permission of an authorized officer of the other party.

         19.     EQUITABLE REMEDIES AND SPECIFIC PERFORMANCE. Reseller
acknowledges that each provision in this Agreement providing for the protection
of ADAM's copyrights, Proprietary Information and other proprietary rights is
material to this Agreement.  The parties acknowledge that any threatened or
actual breach of ADAM's copyrights or other proprietary rights by Reseller will
constitute immediate, irreparable harm to ADAM, for which equitable remedies
may be awarded by a court of competent jurisdiction.

         20.     GOVERNING LAW.  This Agreement will be governed by, construed,
and interpreted in accordance with the laws of the State of Georgia without
giving effect to its conflict of law rules.

         21.     SEVERABILITY.  If any provision hereof is declared invalid by
a court of competent jurisdiction, such provision will be ineffective only to
the extent of such invalidity, so that the remainder of that provision and all
remaining provisions of this Agreement will continue in full force and effect.

         22.     COMPLIANCE WITH LAWS.  Reseller shall, at its own expense,
comply with any and all laws pertaining to the license of the Software Packages
in the Territory and the performance of its obligations hereunder, and Reseller
shall procure all required governmental licenses and approvals and pay all fees
and other charges related thereto.  Reseller will limit its actions hereunder
to conform to applicable laws regarding the export or reexport of any
information, or any process, product, or service, to countries specified as
prohibited destinations, including the Regulations of the U.S. Department of
Commerce and/or the U.S. State Department, to the extent applicable.

         23.     NOTICE.  All communications between the parties which are
required or permitted to be in writing will be sent by hand delivery, with
receipt obtained, by prepaid, first class air mail postal service, certified
return receipt requested, by telecopier to the telecopy number specified below,
or by private priority express delivery services (such as Federal Express), and
sent to the following addresses:





                                      -16-
<PAGE>   17

         If to ADAM:

         A.D.A.M. Software, Inc.
         1600 RiverEdge Parkway
         Suite 800
         Atlanta, Georgia 30328
         U.S.A.
         Attention: Cary S. Chandler
         Phone: +1 770 980-0888
         Telecopier: +1 770 955-3088


         with a copy to:


         WILLIAM G. Roche
         King & Spalding
         191 Peachtree Street
         Atlanta, Georgia 30303 U.S.A.
         Phone: +1 404 572-4600
         Telecopier: +1 404 572-5100

         If to Reseller:

         _____________________________
         _____________________________
         _____________________________
         _____________________________
         _____________________________
         _____________________________
         Phone:_______________________
         Telecopier:__________________

         with a copy to:

         _____________________________
         _____________________________
         _____________________________
         _____________________________
         _____________________________
         _____________________________
         _____________________________
         Phone:_______________________
         Telecopier: _________________





                                      -17-
<PAGE>   18

By written communication, either party may designate a different address for
purposes hereof.

         24.     ENTIRE AGREEMENT.  This Agreement supersedes and cancels any
previous understandings, representations, or agreements between the parties
relating to the subject matter hereof and expresses the complete and final
understanding with respect to the subject matter hereof and supersedes and
cancels all previous and contemporaneous written and oral agreements and
communications relating hereto.

                 IN WITNESS WHEREOF, ADAM and Reseller have caused this
Agreement to be executed by their respective, duly authorized officers or
representatives, effective as of the last date set forth below.

"RESELLER":

PEARSON PROFESSIONAL (Australia)
 PTY LTD.

By: /s/ Peter Hylands
   --------------------------------------------
      (Authorized Signature)

Name (Print): Peter Hylands  
             ----------------------------------
Title:        Managing Director
      -----------------------------------------

Date:     12/22/95                  
     ------------------------------------------

Address: 95 Coventry St         
        ---------------------------------------
         South Melbourne         
        ---------------------------------------

Telephone:  3 9699 5400          
          -------------------------------------
Fax:        3 9696 5205          
    -------------------------------------------




                                      -18-
<PAGE>   19

"ADAM":

A.D.A.M. SOFTWARE, INC.


By: /s/ Curtis Cain
   --------------------------------------------
      (Authorized Signature)

Name (Print): Curtis Cain
             ----------------------------------
Title:        CEO
      -----------------------------------------
Date:     12/13/95
     ------------------------------------------


By: /s/ Cary Chandler
   --------------------------------------------
      (Authorized Signature)


Name (Print): Cary Chandler
             ----------------------------------
Title:        Vice President
      -----------------------------------------
Date:     12/13/95
     ------------------------------------------

Address:    1600 RiverEdge Parkway
            Suite 800
            Atlanta, Georgia 30329
            U.S.A.

Telephone: +1 770 980-0888
Fax:  +1 770 955-3088





                                      -19-
<PAGE>   20



                                  EXHIBIT A


                          PRODUCTS AND FEE SCHEDULE

                                (SEE ATTACHED)

<PAGE>   21
                    INTERNATIONAL DISTRIBUTOR PRICE SHEET


PRODUCTS

<TABLE>
<CAPTION>
- - ----------------------------------------------------------------------------------------------------------------------
     PRODUCT NUMBER                       DESCRIPTION                                  END USER          DISTRIBUTOR
- - -------------------------------------------------------------------------------------  COST (EA)          COST (EA) 
(Windows)    (Macintosh)       A.D.A.M. SCHOLAR SERIES                               --------------------------------- 
- - ------------------------
<S>          <C>               <C>                                                     <C>                  <C>
                               A.D.A.M. COMPREHENSIVE
ID1007       IM1007            single unit                                             $2,035.00            $1,017.00
ID1007S      IM1007S           with A.D.A.M. Studio                                    $2,630.00            $1,315.00
IDL1007      IML1007           LAB PACK*                                               $7,425.00            $3,712.00
- - ----------------------------------------------------------------------------------------------------------------------
                               A.D.A.M. STANDARD
ITD1007      ITM1007           single unit                                             $  995.00            $  498.00
ITLD1008     ITLM1008          LAB PACK*                                               $3,485.00            $1,742.00
- - ----------------------------------------------------------------------------------------------------------------------
                               A.D.A.M. ESSENTIALS
IED1007      IEM1007           single unit                                             $  350.00            $  175.00
IESD4003     IESM4003          School Edition +                                        $  350.00            $  175.00
IELD4003     IELM4003          School Edition LAB PACK +                               $1,075.00            $  537.00
- - ----------------------------------------------------------------------------------------------------------------------
                               A.D.A.M. STUDIO
ID2001       IM2001            for Comprehensive                                       $  595.00            $  298.00
ITD2001      ITM2001           for Standard                                            $  595.00            $  298.00
- - ----------------------------------------------------------------------------------------------------------------------
- - ----------------------------------------------------------------------------------------------------------------------
                               A.D.A.M. ANIMATION BOOKS
                               Includes animations, pathologies, & devices

ID3002       IM3002            Orthopaedics of the Lower Limb                          $  495.00            $  247.00
ID3003       IM3003            Obstetrics & Gynecology                                 $  495.00            $  247.00
ID3004       IM3004            Trauma                                                  $  495.00            $  247.00
- - ----------------------------------------------------------------------------------------------------------------------
</TABLE>

All A.D.A.M. Products include free technical support.

* The Lab Pack for A.D.A.M. Standard and Comprehensive contains a single box, 
six CDs in individual jewel cases, one printed copy of the user manual, and six
quick reference cards.

+ The A.D.A.M. Essentials School Edition is shipped in a 3-ring loose-leaf
binder which holds the A.D.A.M. Essentials Teacher's Guide.  The A.D.A.M.
Essentials Lab Pack contains the 3-ring binder with five CDs in individual jewel
cases, five copies of the printed user manual, and one copy of the A.D.A.M.
Essentials Teacher's Guide.

PRICES ARE IN U.S. DOLLARS AND ARE SUBJECT TO CHANGE WITHOUT NOTICE.
PLEASE NOTE THAT PRICES DO NOT INCLUDE SHIPPING AND HANDLING CHARGES.
ALL SHIPPING IS DONE VIA AIR FREIGHT.






                                                                REVISED 12-27-94

         A.D.A.M. Software, Inc. - 1600 RiverEdge Parkway - Suite 800
       Atlanta, GA 30328 USA - TEL +1-404-980-0888 - FAX +1-404/988-0611
<PAGE>   22


                                  EXHIBIT B

                                  TERRITORY



        Australia 


<PAGE>   23



                                  EXHIBIT C

                              END USER AGREEMENT

                                (SEE ATTACHED)


<PAGE>   24
License and Limited Warranty Agreement

DISCLAIMER
This product is not warranteed to be medically accurate or correct.  This 
product is intended for general educational and entertainment purposes only.  
The information provided herein should not be used for diagnosis or treatment 
of any medical condition.  A licensed physician should be consulted for 
diagnosis and treatment of any and all medical conditions.

CAREFULLY READ THIS LICENSE AND LIMITED WARRANTY AGREEMENT (this "Agreement")
BEFORE YOU USE THIS PRODUCT.  This is a legal agreement between you (either 
an individual or an entity) and A.D.A.M. Software, Inc.  By using this product,
you agree to be bound by this Agreement.  If you do not agree to the terms of
this Agreement do not use this product, and return the product and your receipt
to the place you obtained the product, within thirty days after you obtained the
product, for a full refund.

DEFINITIONS
The following definitions apply to the terms as they appear in this Agreement:
- - -    "You" and "Your" refer to any person or entity that acquires or uses this
     Product.
- - -    "A.D.A.M. Content" means digitally encoded illustrations, pictures, images,
     animations, video, sound, text and other non-programmatic material created
     by A.D.A.M. Software, Inc. or its suppliers.
- - -    "Product" means the Programs, A.D.A.M. Content, documentation and other
     material provided to You by A.D.A.M. Software, Inc.

LICENSE
You are obtaining limited rights to use this Product subject to the terms of
this Agreement.  A.D.A.M. Software, Inc. or its suppliers retain ownership of
(i) the Product and (ii) any intellectual properties related to the Product.

PERMITTED USES OF THE PROGRAMS
A.D.A.M. Software, Inc. grants You a limited license to use the Programs as
follows.  You may make a copy of the Programs on a storage device solely for
execution on one computer at a time; load a copy of the Programs in the memory
of one computer for use with that computer by one person at a time; and, make a
copy of the Programs for archival purposes only.

PROHIBITED USES
You may not use, copy or distribute the Programs, A.D.A.M. Content or
documentation contained in this Product except as expressly described in this
Agreement or permitted in writing signed by an authorized representative of
A.D.A.M. Software, Inc.  Without limiting the generality of the foregoing
statement, You may not:
- - -    reverse engineer, disassemble or decompile the Programs or in any way
     attempt to discover or reproduce the codes, techniques, formats, concepts,
     methods, ideas and information contained in or used to create the Programs;
- - -    export the Product or any portion thereof to any person or entity in
     violation of the United States Export Administration Act;
- - -    broadcast or televise any of the Programs or A.D.A.M. Content;
- - -    distribute copies of the Programs, A.D.A.M. Content, or documentation
     contained in the Product or electronically transfer the Programs or
     A.D.A.M. Content from one computer to another over a network;
- - -    sell the Programs or A.D.A.M. Content;
- - -    lend, lease, rent or license the Product, or any portion thereof; or
- - -    make or export copies of the A.D.A.M. Content, or any portion thereof, for
     use with other computer programs.

GOVERNMENT END USERS
The Product qualifies as commercial computer software for purposes of FAR
52.227-19 and DFARS 52.227.7013.  Accordingly, if the Product is acquired by a
civilian government agency, it is furnished with only the minimum Restricted
Rights provided by FAR 52.227-19.  If the Product is acquired by a military
agency, it is furnished with only the minimum Restricted Rights provided by
DFARS 52.227-7013(c)(1)(ii).  Contractor/manufacturer is A.D.A.M. Software,
Inc., 1600 RiverEdge Parkway, Suite 600, Atlanta, Georgia 30328.

TERMINATION
This Agreement and Your rights to use the Product terminate automatically if you
violate any part of this Agreement.  In the event of termination, you must
immediately destroy all copies of this Product or return the Product to A.D.A.M.
Software, Inc.


LIMITED WARRANTY
A.D.A.M. Software, Inc. warrants that, upon delivery by A.D.A.M. Software, Inc.,
the media on which the Product is distributed will be free from defects in
materials and workmanship and the Programs will substantially conform to
published specifications and to the documentation, provided the Programs are
used on the computer hardware and with the operating systems for which they were
designed.  If the Product fails to comply with these limited warranties,
A.D.A.M. Software, Inc. will replace the media or, at A.D.A.M. Software, Inc.'s
option, make a reasonable effort to correct any nonconformities in the Programs.
You must, however, return Your original media, along with a copy of your paid
invoice, to A.D.A.M. Software, Inc. or its authorized representative within 90
days of the date you received the Product.  If A.D.A.M. Software, Inc. is unable
to correct defective media or nonconformities in the Programs, A.D.A.M.
Software, Inc. will refund the price You paid for this Product.  The refund will
fully satisfy all of Your claims under this limited warranty.  This limited
warranty shall continue for any replacement Product for the rest of the original
90-day warranty period or for 30 days from the date You receive the replacement,
whichever is longer.  A.D.A.M. Software, Inc.'s liability to You for actual
damages for any cause whatsoever, and regardless of the form of the action, will
be limited to the money paid for the Product.

A.D.A.M. Software, Inc. does not warrant that the Product is free from all
errors and omissions or that the functions contained in the Product will meet
your requirements.  A.D.A.M. Software, Inc. does not warrant the A.D.A.M.
Content meets any particular standard.

EXCEPT AS SPECIFICALLY SET FORTH ABOVE, A.D.A.M. SOFTWARE, INC. AND ITS
SUPPLIERS DISCLAIM ALL OTHER WARRANTIES, EITHER EXPRESS OR IMPLIED, INCLUDING
BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A
PARTICULAR PURPOSE.  THIS LIMITED WARRANTY GIVES YOU SPECIFIC LEGAL RIGHTS, AND
YOU MAY HAVE OTHER RIGHTS, WHICH VARY FROM STATE TO STATE.

EXCEPT AS SPECIFICALLY SET FORTH ABOVE, A.D.A.M. SOFTWARE, INC. AND ITS
SUPPLIERS WILL IN NO EVENT BE LIABLE FOR ANY DAMAGES WHATSOEVER FOR
CONSEQUENTIAL OR INCIDENTAL DAMAGES, EITHER DIRECT OR INDIRECTLY INCLUDING BUT
NOT LIMITED TO LOSS OF BUSINESS PROFITS, INCOME OR USE OF DATA.  SOME STATES DO
NOT ALLOW EXCLUSION OR LIMITATION OF INCIDENTAL OR CONSEQUENTIAL DAMAGES;
THEREFORE, THE LIMITATIONS SET FORTH IN THIS AGREEMENT MAY NOT APPLY TO YOU.

GENERAL
This Agreement constitutes the entire agreement and supersedes any prior
agreement between A.D.A.M. Software, Inc. and You concerning the Product.
A.D.A.M. Software, Inc. is not bound by any provision of any purchase order, or
other document, unless A.D.A.M. Software, Inc. specifically amends this
Agreement.  This Agreement cannot be amended, modified, or waived, unless the
change is written and signed by an authorized corporate officer of A.D.A.M.
Software, Inc.  This Agreement is governed by the laws of the State of Georgia,
without regard to conflict of law principles.
(C) 1994 Macromedia(TM) is licensed from Altura Software, Inc.  End user is
prohibited from taking any action to derive a source code equivalent of
QuickView, including reverse assembly or reverse compilation.  (C) 1994 Altura
Software, Inc.  (C) 1994 Apple Computer, Inc. (C) 1994 Microsoft Corporation. 
All companies all rights reserved.

(C) 1994 A.D.A.M. Software, Inc.
1600 RiverEdge Parkway, Suite 800
Atlanta, Georgia 30328
<PAGE>   25




                                  EXHIBIT D

                                 ANNUAL PLAN

                                (SEE ATTACHED)
<PAGE>   26

PEARSON                                           Pearson Professional        
PROFESSIONAL                                      (Australia) Pty Ltd         
ASIA PACIFIC                                      ACN 067 457 390             
                                                                              
                                                  85 Coventry Street          
                                                  GPO Box 1337                
                                                  South Melbourne, VIC 3205   
                                                  AUSTRALIA                   
                                                                              
                                                  Tel 461 (0)3 9699-5400      
                                                  Fax 461 (0)3 9696-5205      
                                                                              
                                                  COMPRISING                  
                                                  ----------------------------
DATE:     August 22, 1995                         BLEC Books                  
TO:       Matthew W. Steeves, ADAM                BLEC Business and     
          Software, Inc                            Professional               
FROM:     Sophie Kaliniecki                       BLEC Business Law Education
RE:       ADAM distribution in                     Centre
           Australasia                            Churchill Livingstone
CC:       Peter Hylands                           Pitman Publishing
                                                   
Number of pages including cover sheet:3             
                                                   
MESSAGE                                            
                                                   
Matthew                                            
                                                   
the following overview may provide a framework for discussion regarding the
future distribution and marketing of the ADAM series of products in
Australasia. I believe I have given a comprehensive overview of the market, but
have refrained from forecasting units until I know the actual level of sales.

GENERAL

The market in Australasia for ADAM product includes Medical Schools/teaching
hospitals, Schools of Nursing and Allied Health, College Biology (particularly
Human Biology) courses, Secondary Schools and the general public.

The College nursing, medical and science market is increasingly computerized
with lecturers frequently demanding more material to supplement basic texts.

Curriculum change has seen the complete integration of nursing into degree
programs at college and the movement of postgraduate programs (midwifery, OR
etc) away from hospitals into colleges. Nursing Assistant programs are now also
moving away from hospitals into vocational colleges, further deepening the
academic market. Nursing programs are currently offered in excess of 50
institutions.

The medical curriculum is changing. This year three schools in Australia moved
away from the traditional six year program, to follow the US style pre medical
curriculum, followed by a problem based clinical program. In these schools the
curriculum will not be fully designed until 1997. Reports from the field
indicate that by this date, a condition of medical school entry will be personal
access to a computer and CD drive. A concern expressed by lecturers at medical
schools changing to the new curriculum is that, where students previously
received intensive specialized training in subjects such as anatomy, they will
now come to their clinical years with a more general education and, as a
consequence will require strong supplementary reference/teaching materials.

The allied health market is strong in areas such as physical therapy, where
Australian schools have a world leading reputation, producing a
proportionately large group of internationally recognized authors. Sports
physical therapy is recognized as one of the fastest growing areas. This is a
group with strong purchasing power.

<PAGE>   27


PEARSON
PROFESSIONAL
ASIA PACIFIC




The secondary school market is increasingly focussed on preparing students for
vocational/technical education and there is a move towards deepening science
and technology curriculums.

PROPOSED PROMOTIONAL ACTIVITIES

Representation

Pearson Professional Australia (PPA), has college representation covering
medical, nursing and allied health campuses Australia wide with Churchill
Livingston(CL) product. All lecturers in key disciplines are personally visited.
In 1996 the PPA college reps will be equipped with pc's which will enable them
to demonstrate the current range of electric product. CL is a key imprint in
the medical education market, and is the leading publisher of Australian
nursing titles. PPA will be able to provide the market coverage and knowledge
necessary for ADAM, as well as feedback from these markets on products such as
the Stanford Package (Mosby) which is currently being heavily sold in. ADAM
would complete PPA's strong suite of products in anatomical sciences, and
further complement the range of CL electronic products.

PPA works closely with medical booksellers in co-operative conference attendance
and mailing. The larger medical booksellers now have reps of their own, calling
on academics, libraries, hospitals and specialist practises. We have a high
level of communication and offer personal customer service and solid marketing
support to resellers. These booksellers are now eagerly embracing electronic
product and conducting demonstrations in house and at conferences. Through our
relationships with key resellers PPA will be able to offer ADAM further enhanced
market coverage.

Direct Mail/Advertising

We access the most targeted medical practitioner mailing lists. Currently PPA
is pre promoting Gray's Anatomy--before the end of 1995 it is our aim that every
specialist surgeon and practitioner will have received information about the new
edition of Gray's. there will be a launch with the Professor of Anatomy from
Melbourne University speaking on behalf of he book. The launch will be held on
the premises of the largest medical/nursing book retailer in Australla. Gray's,
an institutional name in Australia, will continue to be solidly promoted into
the practitioner and student market throughout the next year. The synergy
between ADAM and Gray's is clear in the Australian market.

Concurrently we conduct or regular discipline based mailings for new book and
electronic product to the specialist market. Recent campaigns with new CL
electronic product have yielded proportionately high levels of enquiries and
sales.
<PAGE>   28

PEARSON
PROFESSIONAL
ASIA PACIFIC


Past academic activity with CL product has ensured that we have a valuable
resource database of medical and nursing names from historical sampling
records.  We would use this database as a vehicle for mailing ADAM into
academic institutions and as support for rep activity.

We are able to access the secondary school database through our relationship
with our sister company Longman.  We have used this database with success for
mailing of CL product as schools reference material.

Advertising

PPA uses industry journals and magazines for reviewing, and advertising to
specialist disciplines.  We would undertake a comprehensive campaign in
appropriate publications for the ADAM products.

Conferences

To date this year PPA has attended either as an exhibitor, or in co-operation
with a bookseller, 18 health science meetings with 8 currently scheduled before
year end.  The major meeting for the last quarter this year will be a national
physical therapy meeting to be attended by practitioners and educators from all
Australian colleges.  At this meeting we will launch our own sports physical
therapy publication and a new CL journal.  At other major meetings we will be
showing CL electronic product to surgeons, anesthetists and radiologists.
Clearly these are high visibility opportunities for ADAM.

Conclusion

In summary, Pearson Professional Australia proposes that we shall exercise our
best efforts to promote the use and sale of ADAM products throughout
Australasia.  Our representatives will call regularly in key markets, and we
will develop and implement an advertising program which will incorporate
attendance at all major conferences and concerted efforts in PR.  With our
proven track record in the academic market and our experience and knowledge of
the retail sector of this highly specialized market, we will take an increasing
share of the potential market in Australasia for ADAM product.  We will provide
total customer satisfaction by being completely market responsive, and industry
best fulfilment through our relationship with Penguin (a sister Pearson
company).

I look forward to further discussions with you, and to forecasting based on
previous sales into the territory.

Sincerely

/s/ Sophie Kaliniecki
- - ---------------------
Sophie Kaliniecki
<PAGE>   29



                                  EXHIBIT E


                                  Order Form


<PAGE>   30




                                  EXHIBIT F


                        Form of Sub-Reseller Agreement


<PAGE>   31




                                  EXHIBIT G


                    ADAM Recommended Hardware Requirements



                                (See Attached)
<PAGE>   32



SYSTEM REQUIREMENTS:

Macintosh(R)

68030 processor/16MHZ or higher; System 7;
8 MB RAM; 11 MB hard disk space; 13-inch or larger
monitor, 256 colors; Double-speed CD-ROM drive


WINDOWS(TM)

386SX/25 MHZ processor or higher
Microsoft Windows 3.1; 8 MB RAM; 9 MB hard disk space;
SVGA color monitor, 256 colors; Double-speed
CD-ROM drive
<PAGE>   33



                               LIST OF EXHIBITS



EXHIBIT A       Products and Fee Schedule
EXHIBIT B       Territory
EXHIBIT C       End User Agreement
EXHIBIT D       Annual Plan
EXHIBIT E       Order Form
EXHIBIT F       Form of Sub-Reseller Agreement
EXHIBIT G       ADAM Recommended Hardware Requirements

<PAGE>   1
                                                                   EXHIBIT 10.42

               ADDENDUM TO THE CONSUMER DISTRIBUTION AGREEMENT

Distribution Agreement between Ingram Micro Inc. and A.D.A.M. Software, Inc.
dated August 10, 1995 is hereby amended as follows:

Section 1.1. is deleted and replaced by;

Sections 1.1a Vendor hereby grants to Ingram, and Ingram accepts, the
non-exclusive right to distribute within the territory of North America those
products listed on Exhibit A (1), Consumer Products, as amended from time to
time, attached hereto and made a part hereof (hereinafter all products to be
distributed shall be referred to as the "Product" or "Products").

Section 1.1b Vendor hereby grants to Ingram, and Ingram accepts, the
non-exclusive right to distribute within the territory of North America to the
Education market in North America consisting of public, private and parochial
schools encompassing grades K-12, and Education Dealers whose target products
are those listed on Exhibit A (2), Education Products.  The products listed on
Exhibit A (2), Education Products, may be amended from time to time, attached
hereto and made a part hereof (hereinafter all products to be distributed shall
be referred to as the "Product" or Products").

Sections 7.2 and 7.3 under the heading of Cooperative Advertising and Marketing
Funds have no affect pertaining to those products listed in Exhibit A (2),
Education Products.

IN WITNESS WHEREOF, the parties have executed this Agreement.

A.D.A.M. Software, Inc.                         Ingram Micro Inc.

By /s/ Curtis Cain                              By /s/ Sanat K. Dutta
  --------------------------                      ----------------------------
Name   Curtis Cain                              Name   Sanat K. Dutta
Title   CEO                                     Title  Executive Vice President
Date   12/6/95                                  Date   January 19, 1996


By /s/ Kathy M. Anderson
  --------------------------
Name  Kathy M. Anderson
Title Sales Manager
Date  12/6/95

<PAGE>   2
                     A.D.A.M. SOFTWARE EDUCATION PRODUCTS
                         (CURRENT AS OF April 1, 1996)




<TABLE>
<CAPTION>
A.D.A.M. P/N  Product Name                                                                      Suggested Retail Price
- - ------------  ------------                                                                      ----------------------
<S>            <C>                                                                                         <C>
ESM4003       A.D.A.M. Essentials School Edition-MAC                                                       129.95
              INGRAM PART NUMBER:  364823                      
                                                               
ESD4003       A.D.A.M. Essentials School Edition-WIN                                                       129.95
              INGRAM PART NUMBER:  364822

ESLM4002      A.D.A.M. Essentials School Edition Lab Pack-MAC (FIVE USERS)                                 399.95
              INGRAM PART NUMBER 364825

ESLD4002      A.D.A.M. Essentials School Edition Lab Pack-WIN (FIVE USERS)                                 399.95
              INGRAM PART NUMBER:  364824

SNMM4002      A.D.A.M. Nine Month Miracle School Edition-MAC                                                69.95
              INGRAM PART NUMBER:  364819

SNMD4002      A.D.A.M. Nine Month Miracle School Edition-WIN                                                69.95
              INGRAM PART NUMBER:  364818

SNMLM4002     A.D.A.M. Nine Month Miracle School Ed. Lab Pack-MAC (FIVE USERS)                             199.95
              INGRAM PART NUMBER:  364821

SNMLD4002     A.D.A.M. Nine Month Miracle School Ed. Lab Pack-WIN (FIVE USERS)                             199.95
              INGRAM PART NUMBER:  364820

SATM4002      A.D.A.M. Inside Story School Edition-MAC                                                      69.95
              INGRAM PART NUMBER:  364815

SATD4002      A.D.A.M. Inside Story School Edition-WIN                                                      69.95
              INGRAM PART NUMBER:  364814                 

SATLM4002     A.D.A.M. Inside Story School Ed. Lab Pack-MAC (FIVE USERS)                                   199.95
              INGRAM PART NUMBER:  364817                                      
                                                                               
SATLD4002     A.D.A.M. Inside Story School Edition Lab Pack-WIN (FIVE USERS)                               199.95
              INGRAM PART NUMBER:  364816                                      
                                                                               
SLGD4002      Life's Greatest Mysteries School Edition-WIN                                                  69.95
              INGRAM PART NUMBER:  364826                                       
                                                                                
SLGM4002      Life's Greatest Mysteries School Edition-MAC                                                  69.95
              INGRAM PART NUMBER:  364827                                       
                                                                                
SLGLD4002     Life's Greatest Mysteries School Edition-WIN (FIVE USERS)                                    199.95
              INGRAM PART NUMBER:  364828                                       
                                                                                
SLGLM4002     Life's Greatest Mysteries School Edition- MAC (FIVE USERS)                                   199.95
              INGRAM PART NUMBER:  364829                                       
</TABLE>                                                                        


<PAGE>   1
                                                                   EXHIBIT 10.43

                           LOCALIZATION AGREEMENT
 

     THIS LOCALIZATION AGREEMENT (this "Agreement") is dated June 7, 1996, and
is between A.D.A.M. SOFTWARE, INC., a Georgia corporation ("ADAM"), and ZEMI
CORP. ("ZEMI").

     For good and valuable consideration, the receipt and sufficiency of which
are hereby acknowledged, the parties agree as follows:


     I.   BACKGROUND. ADAM is the owner of a certain Product (as defined below)
consisting of multimedia computer software programs and related user
documentation.  Zemi desires an exclusive, nontransferable, nonassignable and
limited right and license to translate and localize such Product into a
Japanese language version of the Product as set forth in this Agreement, and
ADAM agrees to grant to Zemi such right and license on the terms and conditions
set forth in this Agreement.


     2.   DEFINITIONS. The capitalized terms used in this Agreement and its
Exhibits have the meanings and definitions specified below:

          2.1 "Alpha Copy" means a copy of the Product in which (i) all user
interface items, including but not limited to, menus, dialog boxes, messages
and other text strings in the anatomy portion of the Product are translated;
(ii) one or more animations are completely translated, including graphics,
sounds and videos; (iii) one or more sections of the multimedia portions of the
Product (for example, chapters of the scrapbook if the Product has a scrapbook)
are completely translated, including but not limited to, graphics, sounds and
video.

          2.2 "Beta Copy" means a copy of the Product in which all translatable
elements have been translated, including but not limited to, all animations,
audio, video, anatomical terms, user interface items, such as dialog boxes and
textual messages, online help and installer program.  The Product must be fully
installable and functioning, with no untranslated elements.

          2.3 "Business Day" means a day, other than a Saturday, Sunday, or a
day on which Zemi is closed for business pursuant to Zemi's annual list of
holidays.

          2.4 "Effective Date" means the date on which this Agreement is
executed by both parties through their authorized representatives.

          2.5 "Localization Costs" means the total out of pocket costs and
expenses incurred by Zemi in producing the Localized Version of the Product
which the parties have agreed
<PAGE>   2

will be One Hundred Thousand United States Dollars (U.S. $100,000) for purposes
of this Agreement.

          2.6 "Localized Version" has the meaning specified in Section 3.1.

          2.7 "Marks" means any trademarks, service marks or tradenames of ADAM
associated with the Product (as defined below), as designated by ADAM.

          2.8 "MITC" means the Matsushita Inter-Techno Co. Ltd.

          2.9 "Product" means A.D.A.M.-The Inside Story, Version 2.0, including
 related user documentation.

          2.10 "Release Candidate" means a version of the Product which is
fully installable, completely functional, completely translated, with all
identified significant errors (bugs) addressed and resolved.  The Release
Candidate becomes the Golden Master after a thorough testing process has
identified all significant program problems, and those problems have been
addressed and resolved to the satisfaction of ADAM.


     3.   GRANT.

          3.1 ADAM hereby grants Zemi an exclusive, nontransferable,
nonassignable and limited right and license to translate and localize the
Product into a Japanese language version (the "Localized Version") of the
Product, solely as set forth in this Agreement.  Zemi acknowledges and agrees
that the localization rights granted under this Agreement are limited solely to
the right to produce a localized Japanese language adaptation of the English
language version of the Product.

          3.2 ADAM hereby grants Zemi a nonexclusive, nontransferable,
nonassignable and limited right and license to use and incorporate the Marks
and any symbols or artwork of ADAM's in the Localized Version of the Product
solely in accordance with Section 10,

          3.3 Except as specifically set forth in the Agreement, no express or
implied license or right of any kind is granted to Zemi regarding the Product
or the Marks, including, but not limited to, any right to know, use, produce,
receive, reproduce, copy, market, sell, distribute, transfer, translate,
modify, adapt, disassemble, decompile, or reverse-engineer the Product or
create derivative works based on the Product or any portions thereof, or obtain
possession of any source code or other technical material relating to the
Product.





                                      -2-
<PAGE>   3

     4.   PRODUCTION OF A LOCALIZED
          VERSION OF THE PRODUCT BY ZEMI.

          4.1 Zemi shall take any and all steps required in order to create the
Localized Version of the Product in accordance with the specifications set
forth in Exhibit A and the provisions of this Agreement, including without
limitation, this Section 4.

          4.2 Zemi shall determine the level of translation necessary to
localize the Product.  Text, dialogue and graphic files shall be translated by
Zemi into the Japanese language and revoiced.  Zemi will be responsible for
engaging appropriate Japanese medical advisors as necessary to ensure the
medical accuracy of all translations.

          4.3 Subject to the prior approval of ADAM, Zemi may redesign the
outer packaging of the Product and the CD jewel case liners, and translate all
verbiage to the Japanese language.  ADAM will use its commercially reasonable
efforts to respond to any such proposed packaging materials/jewel case liners
submitted by Zemi for ADAM's approval within ten (10) Business Days of ADAM's
receipt of such materials from Zemi.

          4.4 The translation of the Product will be performed by Zemi in
accordance with the provisions and the timetables specified in Exhibit A and
the provisions of this Section 4.4:

          (a) Upon receipt of all translatable elements of the Product, Zemi
will translate all translatable files included in such elements, including
without limitation, anatomical terms, menus and dialog boxes, animations,
graphics, audio tracks, video, online help system, textual content,
installation program, user's guide and packaging.  As soon as practicable
following receipt of all translatable elements of the Product from ADAM, Zemi
will deliver to ADAM system anatomy source images (with translated structure
name labels) and translated vocabulary list.

          (b) Zemi will compile the translated system anatomy images and
vocabulary list delivered by ADAM with the pixel level recognition (PLR) data
into ADAM's proprietary format in accordance with the timetable set forth in
Exhibit A.

          (c) Zemi will deliver to ADAM an Alpha Copy of the Localized Version
of the Product, including packaging and jewel case liners, together with a
translated copy of each translatable file, as soon as practicable after
delivery by ADAM to Zemi of the updated PLR files described in paragraph (b)
above.  ADAM may, but shall not be obligated to, review such Alpha Copy and
forward any comments to Zemi not later than (1O) Business Days following ADAM's
receipt of the Alpha Copy.

          (d) Zemi will make any changes to the Alpha Copy reasonably requested
by ADAM and incorporate such changes in the Beta Copy of the Localized Version.
Zemi will

                                      -3-
<PAGE>   4

deliver to ADAM a Beta Copy of the Localized Version of the Product, including
packaging and jewel case liners, in accordance with the timetable set forth in
Exhibit A following delivery by ADAM to Zemi of all translatable elements of
the Product.  ADAM may, but shall not be obligated to, review such Beta Copy
and will forward any comments to Zemi not later than fifteen (15) Business Days
following ADAM's receipt of the Beta Copy.  If ADAM has not responded to the
Beta Copy within such fifteen (15) Business Day period, the Beta Copy will be
deemed to be approved by ADAM.

          (e) Zemi will incorporate any changes to the Beta Copy reasonably
requested by ADAM and will deliver the Release Candidate to ADAM in accordance
with the timetable set forth in Exhibit A, together with copies of all
translated files.  ADAM will review the Release Candidate and will request
changes (or approve the Release Candidate) within approximately ten (10)
Business Days.

          (f) Once Zemi has made all requested changes to the Release Candidate
and the Release Candidate has been approved by ADAM, Zemi will prepare the
Golden Master and deliver it to ADAM.


     5.   ADAM'S OBLIGATIONS.

          5.1 As soon as reasonably practicable after execution of this
Agreement, ADAM will globalize the Product and shall deliver the following
materials to Zemi:

          (a) Three (3) copies of all CD jewel case liners (including user
instructions);

          (b) Copies of all translatable elements of the Product (written
information about specific length of text to be considered by the way of
translation/localization shall also be included);

          (c) In case of included voicing in the Product, where available,
copies of the script, including wordings, characters, technical information
about the recording, and recording of the original voicing, and

          (d) The film for the artwork for the packaging.

          5.2 ADAM and MITC will each fund one-half of the Localization Costs
associated with producing the Localized Version of the Product.  The
Localization Costs will be paid by ADAM and MITC in accordance with the payment
schedule set forth on Exhibit A attached hereto.  Zemi acknowledges and agrees
that ADAM shall have no obligation to fund or pay any portion of MITC's share
of the Localization Costs.  Notwithstanding the foregoing, if MITC fails to pay
any portion of its share of the Localization Costs, ADAM will pay Zemi an
amount equal to fifteen percent (15%) per unit of the wholesale price of the
Localized Version


                                      -4-
<PAGE>   5

sold in Japan during the term of this Agreement until such time as Zemi has
recovered that portion of the Localization Costs that MITC failed to pay.

          5.3 If ADAM releases any new consumer product after the date of this
Agreement, the parties will review such product and determine whether such
product would be appropriate for localization into a localized version of such
product.  If ADAM and Zemi mutually agree that such Product would be
appropriate for the Japanese market, then the parties will negotiate, in good
faith, the terms under which Zemi will localize such consumer product.

          5.4 ADAM will make available technical support from its engineering
department to assist in Zemi's translation of the Product in accordance with
Section 4, up to a maximum of 40 hours, at no charge to Zemi.  Any work in
excess of 40 hours of technical support will be charged to Zemi at the rate of
U.S. $100 per hour.


     6.   OWNERSHIP OF LOCALIZED VERSION.

          6.1 Zemi acknowledges and agrees that ADAM shall own the copyright of
the translation and localization of the Product, the documentation and
packaging used in connection therewith and all packaging and other material
adapted by Zemi in connection with the production of the Localized Version of
the Product in accordance with this Agreement.  To the extent that, pursuant to
applicable law, Zemi has any right, title or interest in or to the copyright of
the Localized Version of the Product or any other material adapted by Zemi in
accordance with this Agreement, Zemi hereby grants and assigns to ADAM, all
right, title and interest whatsoever, throughout the world, in and to the
copyright of the Localized Version of the Product and all other material
adapted by Zemi in accordance with this Agreement.

          6.2 It is expressly acknowledged and understood that the
understanding of the parties that ADAM owns all right, title and interest in
and to the Localized Version of the Product (including, without limitation, all
copyright interest) is fundamental to this Agreement, and that ADAM would not
enter into this Agreement (including, without limitation, grant the rights
contemplated under Section 3) in the absence of the agreements specified in
this Section 6.

          6.3 Zemi agrees to take all actions required under this Section 6 and
further covenants and agrees that it will never assert (or permit any other
party to assert on its own behalf) any right, title or interest (including,
without limitation, copyright) in or to the Product or the Localized Version of
the Product, nor will it take any actions otherwise inconsistent with the
understandings and agreements set forth in this Section 6.





                                      -5-
<PAGE>   6

     7.   WARRANTIES.

          7.1 ADAM warrants that ADAM has not granted and will not grant any
rights in the Product to any third party inconsistent with this Agreement.
ADAM further warrants that there exists no fact or event which would preclude
ADAM from entering into this Agreement or carrying out its obligations under
this Agreement, and ADAM has the authority to grant the rights with respect to
the Product to Zemi provided for in this Agreement.

          7.2 ADAM DOES NOT MAKE ANY EXPRESS OR IMPLIED WARRANTIES TO ZEMI WITH
RESPECT TO THE PRODUCT, ANY COPIES THEREOF, ANY SERVICES PROVIDED HEREUNDER OR
OTHERWISE REGARDING THIS AGREEMENT, WHETHER ORAL OR WRITTEN, EXPRESS OR
IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTY OF
MERCHANTABILITY, THE IMPLIED WARRANTY AGAINST INFRINGEMENT AND THE IMPLIED
WARRANTY OF FITNESS FOR A PARTICULAR PURPOSE.


     8.   PROPRIETARY RIGHTS.  Zemi acknowledges and agrees that ADAM or its
suppliers maintain exclusive ownership of the Product (including without
limitation the Localized Version of the Product) in all forms (both object code
and source code) and all copies and all portions thereof and the Marks,
including, without limitation, any and all worldwide copyrights, patents,
trademarks, service marks, trade names, trade secrets, proprietary and
confidential information rights and other property rights associated with the
Product (including without limitation the Localized Version of the Product) and
the Marks.


     9.   INDEMNIFICATION.

          9.1 Each party shall indemnify and hold the other party harmless from
and against any loss, liability, damage, cost or expense sustained as a result
of the breach of any warranty, representation or covenant contained in this
Agreement.

          9.2 The indemnification set forth in Section 9.1 is conditioned upon
the indemnified party providing the indemnifying party (i) notice of any claim
or cause of action upon which the indemnified party intends to base a claim of
indemnification under this Section 9, and (ii) the indemnified party providing
reasonable assistance and cooperation to enable the indemnified party to defend
the action or claim under this Section 9. The indemnifying party will have the
right to defend any action or proceeding involving a claim that the 
indemnifying party is obligated to indemnify under this Section 9. The
indemnifying party will not be obligated to any claim that is settled by the
other party with the prior written consent of the indemnifying party.


                                      -6-
<PAGE>   7

     10.  USE OF MARKS.

          10.1     In connection with the use of the Marks as permitted in
Section 3, Zemi agrees to comply in all respects with any guidelines or
directions provided by ADAM with respect to proper usage of the Marks.  At the
request of ADAM, Zemi will submit to ADAM's Vice President of Marketing any and
all materials bearing or including any of the Marks, for prior review and
approval by ADAM (which consent will not be unreasonably withheld).  All such
materials will be submitted to ADAM's Vice President of Marketing, with copies
to Curtis Cain, at the address specified for notices to ADAM.  ADAM agrees to
use its commercially reasonable efforts to respond to any materials submitted
for ADAM's approval pursuant to this Section 10.1 within five (5) Business
Days of ADAM's receipt of such materials.  Upon the request of ADAM, Zemi
agrees to discontinue the use of (i) any Marks being used by Zemi in a manner
determined by ADAM in its sole discretion to be inconsistent with the
guidelines set forth above, or (ii) any trademark, service mark, or tradename
deemed by ADAM to create a likelihood of confusion with a Mark.

          10.2     Zemi agrees and acknowledges that ADAM owns all right, title
and interest in and to the Marks.  Zemi covenants and agrees not to file or
prepare any application for registration of any of the Marks.  Zemi agrees not
to adopt, use, file for registration, or register any trademark, service mark,
or tradename which may be an infringement of any one or more of the Marks or
result in a likelihood of confusion with a Mark.

          10.3     Zemi agrees not to commit any acts, directly or indirectly,
which may contest, dispute, or otherwise impair the rights, title or interest
of ADAM in or to the Marks.  Zemi agrees not to claim or assert any rights,
title or interest in or to the Marks in any way.  The parties agree that all
uses of the Marks by Zemi will be in such a manner as to inure at all times to
the benefit of ADAM.  Zemi will not use any language or display any Marks in
such a manner as to create the impression that the Marks belong to and are
owned by Zemi.  Zemi may not use the Marks in combination with any other
trademarks, tradenames, service marks, or other designations, without the prior
written approval of ADAM.

          10.4     Zemi will promptly notify ADAM of any and all known
infringements or known attempted infringements of any Marks.  ADAM reserves all
rights regarding a decision to initiate any legal action against an alleged
infringer, provided that at the request of ADAM, Zemi will provide reasonable
assistance to ADAM in connection therewith.


     11.  TERM AND TERMINATION.

          11.1     This Agreement shall commence on the Effective Date and,
unless sooner terminated in accordance with the terms herein, will continue in
full force and effect, as provided herein, for a period of one (1) year.



                                     -7-
<PAGE>   8

          11.2     Either party may terminate this Agreement by written notice
if there has been a material breach hereof by the other party, which material
breach has not been cured within thirty (30) days after the date of written
notice to the breaching party by the non-breaching party.

          11.3     Either party may terminate this Agreement immediately if the
other party makes a general assignment for the benefit of creditors, suffers or
permits an appointment of a receiver for its business or assets, becomes
subject to any proceedings under any bankruptcy or insolvency law (which shall
not be dismissed for sixty (60) days from filing of any petition in connection
therewith), whether domestic or foreign, or is wound up or liquidated,
voluntarily or otherwise.

          11.4     ADAM may terminate this Agreement upon thirty (30) days
written notice to Zemi upon MITC's failure to pay any of MITC's portion of the
Localization Costs as provided in Section 5.2.


     12.  ASSIGNMENT.  This Agreement and all rights and obligations hereunder
are personal to the parties hereto and may not be assigned in whole or in part
by either party without the prior written consent of the other.
Notwithstanding the foregoing, either party will have the right to assign its
rights and obligations hereunder, (i) to any controlled subsidiary of such
party, (ii) to any joint venture in which such party is a participant, (iii) to
any entity which is the survivor in a merger of such party with or into such
other entity, or (iv) to any acquirer of all or substantially all of the assets
of such party.


     13.  INDEPENDENT PRINCIPALS.  ADAM and Zemi are independent principals in
all relationships and actions under and contemplated by this Agreement.  This
Agreement will not be construed to create any employment, partnership, joint
venture, franchise or agency relationship between the parties or to authorize
Zemi to enter into any commitment or agreement binding on ADAM, and Zemi
covenants and agrees that it will never contend to the contrary.  Zemi will not
make any warranties, guarantees or any other commitment on behalf of ADAM,


     14.  FORCE MAJEURE.  Neither party will be in default by reason of any
failure in performance of this Agreement if such failure arises, directly or
indirectly, out of causes reasonably beyond the direct control or
foreseeability of such party, including, but not limited to, default by
subcontractors or suppliers, acts of God or of the public enemy, U.S. or
foreign governmental acts in either a sovereign or contractual capacity, fire,
flood, epidemic, restrictions, strikes, and/or freight embargoes,


     15.  NON-WAIVER.  Any failure by either party to detect, protest, or
remedy any breach of this Agreement will not constitute a waiver or impairment
of any such term or

                                      -8-

<PAGE>   9

condition, or the right of such party at any time to avail itself of such
remedies as it may have for any breach or breaches of such term or condition.
A waiver may only occur pursuant to the prior written express permission of an
authorized officer of the other party.


     16.  EQUITABLE REMEDIES AND SPECIFIC PERFORMANCE.  Zemi acknowledges that
each provision in this Agreement providing for the protection of ADAM's
copyrights and other proprietary rights is material to this Agreement.  The
parties acknowledge that any threatened or actual breach of ADAM's copyrights
or other proprietary rights by Zemi will constitute immediate, irreparable harm
to ADAM, for which equitable remedies may be awarded by a court of competent
jurisdiction.


     17.  GOVERNING LAW.  This Agreement will be governed by, construed, and
interpreted in accordance with the internal laws of the State of Georgia,
without giving effect to its conflict of law rules.


     18.  ARBITRATION.

          18.1     GENERALLY. Any dispute, controversy or difference which may
arise out of or in relation to or in connection with this Agreement, or with
the interpretation of any part hereof, or for any breach hereof, shall be
submitted to binding arbitration in accordance with the rules of the
International Chamber of Commerce (ICC).  Any such arbitration proceeding shall
be conducted in New York, New York at a site, date and time mutually acceptable
to the parties and shall be conducted by a single arbitrator selected in
accordance with the rules of the ICC.  Any arbitrator selected hereunder shall
have a background or training in either computer law, computer science or the
marketing of computer industry products.  Judgment upon any award of such
arbitrator may be entered by any court of competent jurisdiction.

          18.2     INJUNCTIVE RELIEF. Notwithstanding any other provision of
this Section 18, the parties shall be entitled to seek a preliminary or
permanent injunction from an appropriate court in respect of the enforcement of
the obligations provided in Sections 6, 8, 10 and 16 hereof.


     19.  SEVERABILITY. If any provision hereof is declared invalid by a court
of competent jurisdiction, such provision will be ineffective only to the
extent of such invalidity, so that the remainder of that provision and all
remaining provisions of this Agreement will continue in full force and effect.


     20.  NOTICE.  All communications between the parties which are required or
permitted to be in writing will be sent by hand delivery, with receipt
obtained, by prepaid, first


                                      -9-
<PAGE>   10

class U.S. postal service mail, certified return receipt requested, by
telecopier to the telecopy number specified below, or by private overnight
express delivery services (such as Federal Express), and sent to the addresses
specified in the signature blocks below.  By written communication, either
party may designate a different address for purposes hereof


     21.  ENTIRE AGREEMENT.  This Agreement supersedes and cancels any previous
understandings, representations, or agreements between the parties relating to
the subject matter hereof and expresses the complete and final understanding
with respect to the subject matter hereof





                                      -10-
<PAGE>   11

       IN WITNESS WHEREOF, ADAM and Zemi have caused this Agreement to be
executed by their respective, duly authorized officers or representatives,
effective as of the last date set forth below,

<TABLE>
<CAPTION>

              "Zemi":                                             "ADAM"
              <S>                                                 <C>
              ZEMI, CORP.                                         A.D.A.M. SOFTWARE, INC.


              By /s/ Yoshi Majima                                 By: /s/ Curtis Cain
                 -------------------------------                     -------------------------------------
                 (Authorized Signature)                              (Authorized Signature)


              Name (Print): Yoshi Majima                          Name (Print): Curtis Cain
                            --------------------                               ---------------------------
              Title: President                                    Title: CEO
                     ---------------------------                         ---------------------------------
              Date: 14th June, 1996                               Date: 6/10/96
                    ----------------------------                        ----------------------------------
              Address: 28 Hammond #D                              Address: 1600 RiverEdge Parkway
                       -------------------------                           Suite 800              
                       Irvine, CA 92718                                    Atlanta, Georgia 30328 
                       -------------------------                                         

              Telephone: 714-859-3200                             Telephone: (770) 980-0888
                         -----------------------                   Telecopy:  (770) 955-3088
               Telecopy:  714-859-1998                                                      
                         -----------------------

                                                                  By: /s/ Matthew W. Steeves
                                                                      ------------------------------------
                                                                  Name (Print): Matthew W. Steeves
                                                                                --------------------------
                                                                  Title: International Account Manager
                                                                         ---------------------------------

                                                                  Date: 10 June 1996
                                                                        ----------------------------------

                                                                  Address: 1600 RiverEdge Parkway
                                                                           Suite 800
                                                                           Atlanta, Georgia 30328

                                                                  Telephone: (770) 980-0888
                                                                  Telecopy: (770) 955-3088
</TABLE>





                                      -11-
<PAGE>   12

                                   EXHIBIT A

                         CONVERSION PLANNING DOCUMENT


See attached.

[NOTE:"CONVERSION PLANNING DOCUMENT" SHOULD INCLUDE, AMONG OTHER THINGS,
SPECIFICATIONS (SECTION 4.1), TIMETABLE FOR COMPLETION (SECTION 4.4), AND
PAYMENT SCHEDULE BASED ON ACHIEVEMENT OF DETAILED MILESTONES (SECTION 5.2).]
<PAGE>   13

CONVERSION PLANNING DOCUMENT




ADAM The Inside Story 2.0 J
Japanese Language Edition for Windows 95 and KT7+
(Schedule, Milestones, Task Allocation and Costs)





Seventh edition

May 24, 1996
<PAGE>   14

ZEMI CORP.
Irvine, California
1. SCHEDULE

Steps    April - May
<< Windows & Macintosh version ADAM The Inside Story 2.OJ >>

Localization Preparations:
         Receive new feature list for ATIS 2.0
         Receive list of resources that will not change in ATIS 2.0
         Define target computers (Macintosh and DOS/V Windows 95 machines)
         Task list and schedule Contract preparation

Development Environment:
         Set up development hardware(Dell 166c,PPC8500/120AV)
         Install development tools(Win95J SDK,MSC++4.lJ,Director4.0J),
         resources

Localization document:
         Refinement of ADAM The Inside Story attachment to the
         contract

User Interface (both Windows & Macintosh):
         Translate menu, dialog boxes, system messages
         Edit menu, dialog boxes, system messages

Medical Dictionary:
         Translate medical dictionary text

PLR:
         Translate anatomical terms
         Create xls for ATIS

Scrap Book:
         Translate 4 MMD narration scripts.
         Rewrite, edit scripts
         Translate 4 MMD movie labels

Contract:
         Signing

                                                                      
<PAGE>   15

First Milestone:
         Final version of ADAM The Inside Story 2.OJ document
         All Menus, dialogs, messages in Japanese
         PLR
         Medical Dictionary
         Scrap Book narration scripts (4 systems)


Steps      June - July

Localization Preparations:
         Obtain ADAM ATIS v2.0 latest resources
         Setup tools

Animation:
         Translate, rewrite, edit 60 MMD narration scripts.
         Record narration, edit recording, create sound files
         Integrate sound files into movies
         Edit and test MMD movies

Scrap Book:
         Translate, rewrite, edit 8 MMD narration scripts
         Record and edit narration
         Create sound files, integrate sound files into movies
         Edit and test MMD movies

Video Clips
         Translate, rewrite, edit 16 video narration scripts.
         Record and edit narration
         Create sound files
         Integrate sound files into Premier movies

Main Program (Windows & Macintosh):
         Integrate user interface resource (menu, dialog boxes, 
         messages) 
         Alpha test The Inside Story 2.OJ

Help (Windows and Macintosh):
         Translate On-line help, Ouick ref, Step-by-step, Search for, 
Prod. support, Help-on-help 
         Proof read, edit help files 
         Compile help files
<PAGE>   16

Second Milestone:
         Animation's MMD in Japanese (work-in-progress)
Scrap Books MMD in Japanese (work-in-progress)
         Video Clip in Japanese (work-in-progress)
         Help in Japanese (work-in-progress)
         Alpha test report



Steps      August - Sept

Animation, Scrap Book, Video Clips
         Record narration, edit recording, create sound files
         Integrate sound files into movies
         Edit and test MMD movies
         Integrate sound files into Premier movies
Installation Program (Windows and Macintosh):
         Translate messages
         Integrate resources

Main Program (Windows and Macintosh):
         Repair and refine
         CD mastering at ZEMI
         Product release to packaging
         Master CD production

Testing (Windows and Macintosh):
         Integrate resources
         Repair and refine
         Beta test The Inside Story 2.OJ on Windows 95 and Macintosh
         KT7+
         Test Windows installation program
         Repair and refine

Manual (Windows and Macintosh):
         Translate manual
         Capture The Inside Story 2.OJ screen images and replace
         images
         Compile, Adjust layout, and print manual
         Send proof copy and file to ADAM
<PAGE>   17

Third milestone
         Animation's MMD in Japanese
         Scrap Books MMD in Japanese
         Video Clip in Japanese
         Help in Japanese
         Manual sent to A.D.A.M.
         Test report sent to A.DAM
         Master CD created by ZEMI
         Manual of The Inside Story 2.OJ Windows and Macintosh


Deliverables

Submission Date:                                                May 31, 1996

List of Deliverable #1
1.       Menus, dialogs, messages in Japanese 
         File format

2.       Medical dictionary in Japanese 
         File format

3.       New ATIS PLR in Japanese 
         File format

4.       Scrap Book Narration script in Japanese File format

Submission Date:                                                July 30, 1996


List of Deliverable #2:

1.       Animation's MMD work-in-progress in Japanese 
         File format

2.       Scrap Book MMD work-in-progress in Japanese 
         File format

3.       Video clip work-in-progress in Japanese 
         File format
<PAGE>   18

Submission Date:

List of Deliverable #3:

                                                           September 30, 1996


1.       Animation's MMD in Japanese (complete) 
         File format

2.       Scrap Book MMD in Japanese (complete) 
         File format

3.       Video clip in Japanese (complete) 
         File format

4.       Help in Japanese

5.       Manual in Japanese 
         File format

6.       Test report (Win95 and Macintosh) 
         Print

7.       Master CD

2. TASK ALLOCATION CHART

A.D.A.M. The Inside Story: Windows and Macintosh versions

<TABLE>
<CAPTION>
         Task:                                   Implemented by:
         <S>                                     <C>
         Prepare screens, buttons, menu items              ADAM  
         Prepare dialog boxes, system messages             ADAM  
         Prepare Scrap books                               ADAM  
         Prepare Animation                                 ADAM  
         Prepare Videos                                    ADAM  
         Prepare Medical Dictionary                        ADAM  
         Prepare installation message                      ADAM  
         Prepare message entry program                     ADAM  
         Prepare Help resources                            ADAM  
         Prepare Win & Mac manual resources                ADAM  
                                                                 
         Translate screens, buttons, menu items            ZEMI  
</TABLE>
<PAGE>   19

<TABLE>
         <S>                                               <C>
         Translate dialog boxes                            ZEMI
         Translate system messages                         ZEMI
         Translate Scrap books                             ZEMI
         Translate Animation                               ZEMI
         Translate Video                                   ZEMI
         Translate Medical Dictionary                      ZEMI
         Translate installation message                    ZEMI
         Translate Help resources                          ZEMI
         Translate manual                                  ZEMI
                                                               
         Program modifications (if any)                    ADAM
         Integrate resources                               ZEMI
         Prepare Alpha CD                                  ZEMI
                                                               
         Alpha test on Windows 95J and KT7.5               ZEMI
         Repair and refine resources                       ZEMI
                                                               
         Integrate resources                               ZEMI
         Prepare Beta CD                                   ZEMI
         Beta test on Windows 95J and KT7.5                ZEMI
         Repair and refine resources                       ZEMI
                                                               
         Prepare Final CD                                  ZEMI
         Prepare Final Manual for both Win and Mac         ZEMI
</TABLE>

         Please note that ZEMI's responsibility includes the task of converting
         most resources into Japanese, integration of resources into ATIS
         program and preparing various test versions of CD, as well as
         preparing the golden master.  It does not, however, include modifying
         any functionality, or debugging any errors not related to resources.
         ZEMI does nor warrant translated resources and manuals to be
         compatible with any particular machine other than those operating
         systems so specified in this document.  Furthermore, ZEMI does not
         warrant any deliverables to be completed as indicated in this document
         if all required resources were not delivered as scheduled by A.D.A.M.
         Software.
<PAGE>   20

3. Costs

The costs for conversion will be determined by analyzing the product
requirements, complexities, and schedule constraints.  This is exposed in terms
of man-months.

<< Windows & Macintosh ADAM The Inside Story 2.0J>>


<TABLE>
<CAPTION>
    Item                         Costs ($1,000)    Notes
    <S>                          <C>               <C>
    Localization Specs.          0.0               non-budgeted item
    Development Environment      0.0               non-budgeted item
    Japanese medical references  0.0               non-budgeted item

    Main Program:
         Interface               3.0
         Scrap book (12)         25.35             Change voice only
         Video Clips (16)        8.0               Change voice only
         Animation (60)          25.45             Change voice only
         Help                    8.0
    Installation Program:        0.7
    New PLR                      2.0
    Medical Dictionary           10.8
    Integration                  4.1
    Testing:                     1.8
    Refine and repair:           1.8
    CD ROM production            3.0               Beta, Final, GM
    Office fee:                  3.0               $500@6mos
    Manual                       3.0               Translation, PM file

                   Grand Total   100,000
</TABLE>

<PAGE>   21

A.D.A.M. THE INSIDE STORY - Notes on Contract


<TABLE>
<CAPTION>
           Step                                      Costs                             Pay date
           <S>                                       <C>                               <C>
           Delivery #1                               $50,000US                         Deliverable 1
           Delivery #2                               $25,000US                         Deliverable 2
           Delivery #3                               $25,000US                         Deliverable 3
</TABLE>                                                                





A.D.A.M. Software

ATIS Plan

<PAGE>   1
                                                                   EXHIBIT 10.44

                                                          CONFIDENTIAL TREATMENT
                                                          REQUESTED BY A.D.A.M.
                                                          SOFTWARE, INC.
ADDISON
WESLEY
LONGMAN




                                                       One Jacob Way
                                                       Reading
                                                       Massachusetts 01867-3999
                                                       Telephone 617 944 3700


June 11, 1996, 1996

Mr. Curtis Cain
Chief Executive Officer
A.D.A.M. Software, Inc.
1600 RiverEdge Parkway
Atlanta, Georgia 30328

Dear Curt:

This letter is to amend the September 14, 1995 Product Development Agreement
between Benjamin/Cummings, a wholly-owned subsidiary of Addison Wesley Longman
Inc. (AWL), and A.D.A.M. Software (the "Agreement").

Per our discussions, ADAM and AWL agree to the following changes in the
Agreement:

Throughout the Agreement, replace where it says "4-8 Modules" with "4-7
Modules."

Paragraph 11(a) will be replaced in its entirety with the following:

11(a). Royalties. Each party hereto that sells, licenses or otherwise
distributes (the "Seller") copies of Modules 1-3 and/or Modules 4-7
(collectively the "Modules") will pay the other party a royalty of XXX of Net
Receipts (as defined in Section 11(d) from such products with a minimum annual
average per-Module royalty of XXX. For sales by B/C outside of the U.S. to an
AWL subsidiary or entity, royalties will be paid as indicated in Paragraph
11(e).  For royalties on the first 6,000 units of the Modules (in any
combination) sold by AWL, AWL will pay ADAM a royalty of XXX, not XXX. 
Royalties will be paid quarterly as provided in Paragraph 11(b) below, with
adjustments as indicated in Section 11(f) if applicable.  These terms will
apply to any Modules sold after March 31, 1996.

We also agree to add new paragraphs:

11(e). Royalties (outside US). For sales or transfers outside the U.S. by B/C
to an AWL subsidiary or entity, royalties will be paid to ADAM of XXX of B/C's
net receipts minus B/C's Cost of Goods Sold (as defined in paragraph 15).  The
minimum per-Module royalty specified in paragraph 11(a) also applies in this
case.

11(f). Royalty Adjustment. If, in any calendar year starting with 1996, more
than 15% of copies sold by AWL are sold direct to the end-user (e.g. not
through resellers such as campus bookstores), then AWL will pay ADAM a XXX
royalty on all such units, not XXX as specified in 11(a). Once a year in
January, AWL will review its sales and make the appropriate one-time adjustment
to royalties owed ADAM at that time.
<PAGE>   2


ADDISON
WESLEY
LONGMAN

                                                    One Jacob Way
                                                    Reading
                                                    Massachusetts 01867-3999
                                                    Telephone 617 944 3700


Paragraph 10(c) is hereby amended to remove the words "XXXXXXXXX".

Paragraph 14 (COMPLIMENTARY COPIES OF THE WORK) is hereby amended to remove the
notification by B/C to ADAM when it has distributed more than 200 complimentary
copies of a given Module.  B/C will not distribute more than 1,000 copies of a
given Module without the written permission of ADAM.

Paragraph 16 will be replaced as follows:

16. TECHNICAL SUPPORT OF THE WORK BY AWL AND BY ADAM. AWL shall provide
technical support to customers and end users of the Work for each Module of the
Work (Modules 1-3 as well as 4-7) according to its technical support policies. 
ADAM agrees to provide technical support, including but not limited to: (i)
any reasonable training to AWL personnel, (ii) technical support documentation
such as bug lists and known work-arounds, release notes, frequently asked
questions, and (iii) back-up telephone support, all so that AWL may provide
adequate support to its customers and to customers of ADAM that have purchased
the Modules.  If support calls exceed 200 calls/month for two straight months
for the Modules altogether, AWL may request that ADAM share the costs of
providing this support and ADAM agrees that it will in good faith negotiate a
mutually satisfactory arrangement. This section 16 supersedes Section 16 of the
Modules 1-3 Agreement.

The attached Exhibit A also hereby replaces the original Exhibits A and A-1.

Sincerely,


                                        Agreed to by: /s/ Curtis Cain
/s/  David O'Connor                                  ----------------------
                                        Title:        CEO
                                                     ----------------------
David O'Connor                
Vice President and Director             Date:         6/14/96
Educational Multimedia Group                         ----------------------
                              
                              
                              
                              
                              
<PAGE>   3



                                  EXHIBIT A


SPECIFICATIONS
ADAM and Benjamin/Cummings are co-developing a total of seven modules in a
series called A.D.A.M. Benjamin/Cummings Interactive Physiology.  Three modules
are currently published (Cardiovascular, Muscle, and Respiratory).  The modules
will cover 3-5 core concepts in the particular body system that lend themselves
well to the media and are difficult for students to grasp.  The four modules
yet to be published will follow the interface, functionality, features, and
developmental pathway of the Respiratory System (module #3).  Two teams will
work concurrently to each develop one module within six months.  Each team is
comprised of (at least) one B/C Developmental Editor and two A.D.A.M. Medical
Illustrators, Software Engineer, Product Manager, Quality Assurance (1.5
people).

B/C BUDGET ASSUMPTIONS
1.  Actual logged B/C Developmental Hours on Muscle (XXX) and Respiratory
(XXX) suggest an average of XXX hours per module.  These hours include a
greater emphasis on development of the paper manuscript before start of art
render which we have determined shortens the number of animator hours.

2.  Project Management and Producer hours are calculated using similar
assumptions based on published modules.

3.  Hard costs (travel, market research, reviews) are calculated based on
similar costs on previous modules.

B/C BUDGET
B/C Hours Per Module
Development Hours = XXX hours
Project Management Hours = XXX hours
Executive Producer Hours = XXX hours
- - --TOTAL B/C labor = XXX hours

B/C HARD COSTS PER MODULE
Reviews = $XXX
Focus Groups = $XXX
Author Travel = $XXX
Staff Travel = $XXX
Production = $XXX
Manufacturing Set-up Costs = $XXX
Misc. = $XXX
- - --TOTAL B/C Hard Costs = $XXX per module

<PAGE>   4




A.D.A.M. BUDGET ASSUMPTIONS
1. Illustrator/Animator time is calculated as roughly XXX hours per page
developing base art; XXX hours per page developing first draft animations; XXX
hours per page developing second draft animations, and XXX hours per page
finalizing.  Illustrators spend a range of XXX - XXX hours developing quizzes
depending on their complexity.

2. Product management (XXX hours), quality assurance (XXX hours), software 
engineering (XXX), and installation and mastering (XXX hours) add up to 
approximately XXX hours per module.


A.D.A.M. BUDGET
A.D.A.M. Hours Per Module
Summing all labor charged to the module, each module is targeted at XXX hours. 
Variances from this target are subject to the process defined in Paragraph 2. 
Allowing for variations from module to module, A.D.A.M. is budgeting a total of
XXX person hours for the remaining four modules.

A.D.A.M. HARD COSTS PER MODULE
Focus Group & Brainstorming Meeting Travel = $XXX
Voice Recording* = $XXX
Video Recording* = $XXX
- - --TOTAL A.D.A.M. Hard Costs = $XXX per module

*Audio and video recording sessions for two modules must be scheduled to occur
in one session and the session must be limited to one day, otherwise cost will
double.


SCHEDULE
A.D.A.M. and B/C plan to publish all seven modules by June 1997.

<PAGE>   1
 
                                                                      EXHIBIT 11
 
                            A.D.A.M. SOFTWARE, INC.
 
                   COMPUTATION OF PRIMARY EARNINGS PER SHARE
                       (IN THOUSANDS, EXCEPT SHARE DATA)
 
<TABLE>
<CAPTION>
                                                                                     MARCH 31,
                                                                                       1996
                                                                                     ---------
<S>                                                                                  <C>
Net loss applicable to common stock................................................   $(3,937)
Add: Accretion on convertible preferred stock......................................      (244)
                                                                                     ---------
Adjusted net loss applicable to common stock.......................................   $(4,181)
                                                                                      =======
Weighted average number of common shares and common share equivalents
  outstanding......................................................................     3,673
                                                                                      =======
Net loss per share.................................................................   $ (1.14)
                                                                                      =======
</TABLE>
<PAGE>   2
 
                            A.D.A.M. SOFTWARE, INC.
 
                          COMPUTATION OF FULLY-DILUTED
                               EARNINGS PER SHARE
                       (IN THOUSANDS, EXCEPT SHARE DATA)
 
<TABLE>
<S>                                                                                  <C>
Net loss applicable to common stock................................................  $(3,937)
                                                                                     =======
Weighted average number of common shares outstanding during the period.............    3,673
Add: Shares issuable assuming exercise of stock warrants...........................       23
      Shares issuable assuming exercise of stock options...........................      564
Subtract: Shares which would have been purchased with proceeds from exercise of
          such stock options.......................................................     (346)
                                                                                     -------
Weighted average number of common stock and common stock equivalents outstanding...    3,914
Add: Shares issuable assuming conversion of convertible preferred stock............      289
                                                                                     -------
Weighted average number of common shares, common share equivalents and convertible
  shares assuming full dilution....................................................    4,203
                                                                                     =======
Net loss per share assuming full dilution..........................................  $  (.94)
                                                                                     =======
</TABLE>
 
     This calculation is submitted in accordance with the rules and regulations
of the Securities and Exchange Commission. Under generally accepted accounting
principles this presentation would not be made because it is anti-dilutive.

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FIANNCIAL INFORMATION EXTRACTED FROM THE
REGISTRANT'S FORM 10-K FOR THE YEAR ENDED MARCH 31, 1996 AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS INCLUDED IN SUCH REPORT.
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          MAR-31-1996
<PERIOD-START>                             APR-01-1995
<PERIOD-END>                               MAR-31-1996
<CASH>                                           5,352
<SECURITIES>                                    10,981
<RECEIVABLES>                                      448
<ALLOWANCES>                                       766
<INVENTORY>                                        433
<CURRENT-ASSETS>                                17,329
<PP&E>                                             889
<DEPRECIATION>                                   1,153
<TOTAL-ASSETS>                                  18,871
<CURRENT-LIABILITIES>                            1,975
<BONDS>                                              0
                                0
                                          0
<COMMON>                                            52
<OTHER-SE>                                      16,844
<TOTAL-LIABILITY-AND-EQUITY>                    18,871
<SALES>                                          6,447
<TOTAL-REVENUES>                                 6,447
<CGS>                                            1,491
<TOTAL-COSTS>                                   10,436
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                 (3,937)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                             (3,891)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                    (46)
<CHANGES>                                            0
<NET-INCOME>                                    (3,937)
<EPS-PRIMARY>                                    (1.14)
<EPS-DILUTED>                                     (.94)
        

</TABLE>


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