CYRK INC
8-K/A, 1997-07-23
APPAREL & OTHER FINISHD PRODS OF FABRICS & SIMILAR MATL
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<PAGE>   1
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


   
                                   FORM 8-K/A

                                 Amendment No. 1
                                       to
    

                Current Report Pursuant to Section 13 or 15(d) of
                       The Securities Exchange Act of 1934


                                 Date of Report:
                                  JUNE 9, 1997
                        (Date of Earliest Event Reported)


                                   CYRK, INC.
             (Exact Name of Registrant as Specified in its Charter)


                                    DELAWARE
                 (State or Other Jurisdiction of Incorporation)


      0-21878                                           04-3081657
(Commission File Number)                   (I.R.S. Employer Identification No.)


                        3 POND ROAD, GLOUCESTER, MA 01930
                    (Address of Principal Executive Offices)
                                   (Zip Code)


                                 (508) 283-5800
              (Registrant's Telephone Number, Including Area Code)




<PAGE>   2



   
The undersigned registrant hereby amends its current report on Form 8-K dated
June 24, 1997 to include the financial statements required by Item 7(a) and the
pro forma financial information required by Item 7(b).
    

   
ITEM 2: ACQUISITION OR DISPOSITION OF ASSETS

On June 9, 1997, the registrant acquired all of the issued and outstanding
capital stock of Simon Marketing, Inc. ("Simon"), a Nevada corporation, by means
of the merger of Simon with and into SMI Merger, Inc. ("SMI"), a wholly-owned
subsidiary of the registrant, with SMI being the surviving corporation. The
aggregate consideration paid to Allan Brown and Eric Stanton, the holders of all
of the issued and outstanding Simon common stock prior to the merger, consisted
of $45,000,000, composed of (i) $25,000,000 in cash and (ii) 1,840,138 shares of
the registrant's common stock. If certain performance targets are achieved an
additional $5,000,000 may be paid to Allan Brown and Eric Stanton in the form of
shares of the registrant's common stock. In addition, $3,350,000 was paid to
key employees of Simon at closing. An additional $9,600,000 will be paid to 
such persons within four years of the closing of which $5,100,000 is to be paid
in cash and $4,500,000 in the form of shares of the registrant's common stock.
    

   
The unaudited pro forma condensed combined balance sheet included in this report
assumes the acquisition took place on March 31, 1997, while the unaudited pro
forma condensed combined statements of operations included in this report
assume the acquisition took place on January 1, 1996. The unaudited pro forma
combined financial statements reflect the acquisition being accounted for under
the purchase method.
    

   
ITEM 7: FINANCIAL STATEMENTS AND EXHIBITS

(a)  Financial Statements of Business Acquired:

     Simon Marketing, Inc. and Subsidiaries
     Report of Independent Public Accountants
     Consolidated Balance Sheet as of November 30, 1996
     Consolidated Statement of Operations and Retained Earnings for the Year
     Ended November 30, 1996
     Consolidated Statement of Cash Flows for the Year Ended November 30, 1996
     Notes to Consolidated Financial Statements

    

                                       2


<PAGE>   3


   

     Simon Marketing, Inc. and Subsidiaries
     Consolidated Balance Sheet as of February 28, 1997
     Consolidated Statement of Operations and Retained Earnings for the Three
     Months Ended February 28, 1997
     Consolidated Statement of Cash Flows for the Three Months Ended
     February 28, 1997
     Notes to Consolidated Financial Statements

(b)  Pro Forma Financial Information:

     Pro Forma Condensed Combined Balance Sheet as of March 31, 1997 
     Pro Forma Condensed Combined Statements of Operations:
       For the Year Ended December 31, 1996
       For the Three Months Ended March 31, 1997
     Notes to Pro Forma Condensed Combined Financial Information

(c)  Exhibits:

     Exhibit 23   Consent of Arthur Andersen LLP - Independent Accountants,
                  filed herewith

     Exhibit 99.2 Amended Cautionary Statement for Purposes of the "Safe Harbor"
                  Provisions of the Private Securities Litigation Act of 1995,
                  filed herewith
         

                                       3


<PAGE>   4




SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.


                                       CYRK, INC.


   
Date: July 23, 1997               By:/s/ Dominic F. Mammola
                                     ----------------------
                                     Dominic F. Mammola
                                     Vice President and Chief Financial Officer
                                    (duly authorized officer and principal
                                     financial and accounting officer)
    



                                       4




<PAGE>   5
                                                                       Item 7(a)





                     SIMON MARKETING, INC. AND SUBSIDIARIES

                     CONSOLIDATED FINANCIAL STATEMENTS
                     AS OF NOVEMBER 30, 1996
                     TOGETHER WITH AUDITORS' REPORT






                                      5

<PAGE>   6




                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS
                    ----------------------------------------




To the Shareholders of
  Simon Marketing, Inc.:

We have audited the accompanying balance sheets of SIMON MARKETING, INC. (a
Nevada corporation) and subsidiaries as of November 30, 1996 and the related
consolidated statements of operations and retained earnings and cash flows for
the year ended November 30, 1996. These financial statements are the
responsibility of the Company's management. Our responsibility is to express an
opinion on these financial statements based on our audit. We did not audit the
financial statements of Simon Marketing International Limited, which statements
reflect total assets of 22 percent and revenues of 8 percent of the consolidated
totals in 1996. Those statements were audited by other auditors whose reports
have been furnished to us and our opinion, insofar as it relates to the amounts
included for this entity, is based solely on the report of the other auditors.

We conducted our audit in accordance with generally accepted auditing standards.
Those standards require that we plan and perform the audit to obtain reasonable
assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audit and the report of other auditors provide a reasonable
basis for our opinion.

In our opinion, based on our audit and the report of other auditors, the
consolidated financial statements referred to above present fairly, in all
material respects, the financial position of Simon Marketing, Inc. and
subsidiaries as of November 30, 1996 and the results of their operations and
their cash flows for the year ended November 30, 1996 in conformity with
generally accepted accounting principles.




                                          ARTHUR ANDERSEN LLP



Los Angeles, California
February 11, 1997




                                      6
<PAGE>   7

                     SIMON MARKETING, INC. AND SUBSIDIARIES
                     --------------------------------------


                           CONSOLIDATED BALANCE SHEET
                           --------------------------


                                     ASSETS
                                     ------

                                NOVEMBER 30, 1996
                                -----------------

<TABLE>

<S>                                                 <C>         
CURRENT ASSETS:
   Cash                                             $ 23,388,715
   Trade accounts receivable, net
     of reserves of $579,000                          20,978,932
   Income tax/VAT receivable                             485,246
   Inventories                                        10,399,265
   Prepaid expenses and other                            334,120
   Deferred income taxes                                 440,000
                                                    ------------
                                                      56,026,278
                                                    ------------

PROPERTY AND EQUIPMENT, net:
   Furniture and office equipment                      4,839,485
   Automobiles                                           282,717
   Leasehold improvements                                596,761
                                                    ------------
                                                       5,718,963
   Less--Accumulated depreciation
     and amortization                                 (3,409,481)
                                                    ------------
                                                       2,309,482
                                                    ------------

OTHER ASSETS:
   Advances to officers and employees                    415,225
   Deposits and other                                    424,268
   Deferred income taxes                                 660,000
                                                    ------------
                                                       1,499,493
                                                    ------------
                                                    $ 59,835,253
                                                    ============

</TABLE>





                     The accompanying notes are an integral
                     part of this consolidated balance sheet.

                                      7

<PAGE>   8
                     SIMON MARKETING, INC. AND SUBSIDIARIES
                     --------------------------------------


                           CONSOLIDATED BALANCE SHEET
                           --------------------------


                      LIABILITIES AND SHAREHOLDERS' EQUITY
                      ------------------------------------

                                NOVEMBER 30, 1996
                                -----------------

<TABLE>

<S>                                                     <C>        
CURRENT LIABILITIES:
   Short term borrowings                                $   876,880
   Current portion of long term obligations                 117,242
   Accounts payable                                      23,058,470
   Accrued expenses and other                             8,081,278
   Due to affiliates                                      3,405,982
   Income taxes/VAT payable                               3,072,738
   Deferred revenue                                       7,779,643
                                                        -----------
                                                         46,392,233
                                                        -----------

RESERVE FOR INCOME TAXES AND INTEREST                     1,665,323
                                                        -----------

LONG TERM OBLIGATIONS                                       292,956
                                                        -----------

LONG TERM LEASE LIABILITY                                 3,253,266
                                                        -----------

COMMITMENTS AND CONTINGENCIES (Note 5)

SHAREHOLDERS' EQUITY:
   Common stock, $0.10 par value:
      Authorized--500,000 shares
      Outstanding--166,500 shares                            16,650
   Additional paid-in capital                                42,500
   Retained earnings                                      7,583,776
   Cumulative translation adjustment                        588,549
                                                        -----------
                                                          8,231,475
                                                        -----------
                                                        $59,835,253
                                                        ===========
</TABLE>





                     The accompanying notes are an integral
                    part of this consolidated balance sheet.

                                      8

<PAGE>   9







                     SIMON MARKETING, INC. AND SUBSIDIARIES
                     --------------------------------------


           CONSOLIDATED STATEMENT OF OPERATIONS AND RETAINED EARNINGS
           ----------------------------------------------------------


                      FOR THE YEAR ENDED NOVEMBER 30, 1996
                      ------------------------------------

<TABLE>
<CAPTION>


<S>                                               <C>                           
REVENUES                                          $395,255,521

COSTS AND EXPENSES:
  Cost of products sold                            346,457,918
  Payroll and related taxes                         27,238,853
  General and administrative                        17,683,110
  Depreciation and amortization                        949,212
                                                  ------------

         Operating income                            2,926,428

INTEREST INCOME, net                                    34,869
                                                  ------------

         Income before income taxes                  2,961,297


PROVISION FOR INCOME TAXES                           2,809,145
                                                  ------------
   Net income                                          152,152
                                                  ------------

RETAINED EARNINGS, beginning of year                 7,431,624
                                                  ------------
RETAINED EARNINGS, end of year                    $  7,583,776
                                                  ============

</TABLE>





                     The accompanying notes are an integral
                      part of this consolidated statement.

                                      9
<PAGE>   10




                     SIMON MARKETING, INC. AND SUBSIDIARIES
                     --------------------------------------


                      CONSOLIDATED STATEMENT OF CASH FLOWS
                      ------------------------------------

                           Increase (decrease) in cash
                           ---------------------------

                      FOR THE YEAR ENDED NOVEMBER 30, 1996
                      ------------------------------------
<TABLE>
<CAPTION>


CASH FLOWS FROM OPERATING ACTIVITIES:
<S>                                                                <C>         
  Net income                                                       $    152,152
  Adjustments to reconcile net income to net
      cash provided by operating activities:
      Depreciation and amortization                                     949,212
      Lease expense in excess of cash payments                          110,090
      Increase in long term obligations                                 213,395
      Net loss on sale of assets                                         26,573
      Changes in assets and liabilities:
        Trade accounts receivable, net                                3,177,042
        Due to affiliate                                              1,617,034
        VAT and income taxes receivable                                 924,003
        Inventories                                                   2,074,974
        Prepaid expenses and other                                      203,455
        Deposits and other                                                7,210
        Accounts payable                                              6,964,574
        Accrued expenses and other                                    3,463,844
        Income taxes/VAT payable                                      1,688,877
        Deferred revenue                                                929,898
                                                                   ------------
          Net cash provided by operating activities                  22,502,333
                                                                   ------------

CASH FLOWS FROM INVESTING ACTIVITIES:
  Payments for property and equipment                                (1,589,751)
  Proceeds from sale of assets                                           63,676
  Advances to officers and employees                                    487,672
                                                                   ------------
          Net cash used in investing activities                      (1,038,403)
                                                                   ------------

CASH FLOWS FROM FINANCING ACTIVITIES:
  Payments on short term borrowings, net                             (3,571,728)
  Payments of principal portion of
    capital leases                                                      (45,227)
                                                                   ------------
          Net cash used in financing activities                      (3,616,955)
                                                                   ------------

EFFECT OF EXCHANGE RATE CHANGES ON CASH                                  368,455
                                                                   -------------
NET INCREASE IN CASH                                                  18,215,430

CASH, beginning of year                                                5,173,285
                                                                   -------------
CASH, end of year                                                  $  23,388,715
                                                                   =============

SUPPLEMENTAL DISCLOSURE OF CASH
  FLOW INFORMATION:
  Cash paid during the year for:
    Interest                                                       $     215,000
                                                                   =============
    Income taxes                                                   $   1,354,000
                                                                   =============

</TABLE>




               The accompanying notes are an integral part of this
                             consolidated statement.

                                      10




<PAGE>   11


                    SIMON MARKETING, INC. AND SUBSIDIARIES
                    --------------------------------------

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                   ------------------------------------------

                                NOVEMBER 30, 1996
                                -----------------



1.   Summary of Business and Significant Accounting Policies
     -------------------------------------------------------

     a.   Description of Business
          -----------------------

     Simon Marketing, Inc., a Nevada corporation, and its wholly owned
     subsidiaries, are collectively referred to herein as the Company or Simon.
     The Company designs and implements sales promotions for companies which are
     primarily in the food service industry. Promotion activities include games
     and contests, coupon offers and promotional retail items. The Company
     conducts promotions for businesses operating throughout the United States
     and in foreign countries.

     b.   Principles of Consolidation
          ---------------------------

     The consolidated financial statements include the accounts of the Company
     and its wholly owned subsidiaries, Simon Marketing International GmbH (a
     German corporation), Simon Marketing International Limited (a United
     Kingdom corporation), Simon Marketing International Services Limited (a
     United Kingdom corporation), and Simon Marketing Consulting (Canada)
     Limited (a Canada corporation). All significant accounts and transactions
     between the Company and its subsidiaries have been eliminated in
     consolidation.

     c.   Use of Estimates
          ----------------

     The preparation of financial statements in conformity with generally
     accepted accounting principles requires management to make estimates and
     assumptions that affect the reported amounts of assets and liabilities and
     disclosure of contingent assets and liabilities at the date of the
     financial statements and the reported amounts of revenues and expenses
     during the reporting period. The more significant estimates include reserve
     for income taxes and interest, long term lease liabilities, deferred income
     taxes and accrued expenses and other. Actual results could differ from
     those estimates.

     d.   Revenue Recognition
          -------------------
 
     Revenues include amounts paid for promotional items and consulting fees.
     Revenues are recognized when promotional goods are shipped or when services
     are provided. Deferred revenue includes deposits related to merchandise for
     which the Company has received payment 


                                      11
<PAGE>   12

     but for which title and risk of loss have not passed. Consulting fees are
     generally recognized on a cash basis and were approximately $5,863,000 for
     the year ended November 30, 1996.


     e.   Inventories
          -----------

     Inventories include actual costs of materials incurred for specific
     promotions.

     f.   Advances to Officers and Employees
          ----------------------------------

     Advances to officers and employees consist primarily of unsecured,
     non-interest bearing loans with face values of up to $325,000. These notes
     contain no stipulated repayment terms.

     g.   Property and Equipment
          ----------------------

     Property and equipment are stated at cost. Furniture and office equipment
     are depreciated either on the straight-line or double declining balance
     method up to eight years or the useful life of the assets, if shorter.
     Leasehold improvements are amortized using the straight-line method over
     the life of the lease.

     The Company follows the policy of capitalizing expenditures that
     significantly increase the useful life of the related assets. Ordinary
     repairs and maintenance are charged to operations as incurred. The cost and
     related accumulated depreciation and amortization of property and equipment
     retired or sold are removed from the accounts, and the gain or loss
     resulting from the disposition is reflected in operations.

     h.   Foreign Currency Translation
          ----------------------------

     The functional currency applicable to the subsidiaries is their local
     currency. Assets and liabilities are translated from the functional
     currency into United States dollars at the exchange rates prevailing on the
     balance sheet dates. Income and expenses are translated at the weighted
     average exchange rate in effect during the year. The effect of translating
     the financial statements of the subsidiaries is included as a separate
     component of shareholders' equity entitled cumulative translation
     adjustment.

     The cumulative translation adjustment amounted to an increase in equity of
     approximately $99,000 for the year ended November 30, 1996. The aggregate
     effect of exchange rate changes during the year ended November 30, 1996 was
     a loss of approximately $705,000 which is included in general and
     administrative expense in the accompanying consolidated statement of
     operations.

     i.   Concentration of Risk
          ---------------------

     Approximately 95 percent of the Company's revenues for the year ended
     November 30, 1996 were from an affiliated group of customers.

     The Company maintains cash with various financial institutions. These
     financial institutions are located in different geographic locations
     throughout the world, and Company policy is designed to 

                                      12
<PAGE>   13

     limit exposure with any one institution. As part of its cash management
     process, the Company performs periodic evaluations of the relative credit
     standing of these financial institutions. Cash balances generally exceed
     regulatory insured levels at various periods throughout the year.

     Accounts receivable represent unsecured balances due from customers and the
     Company is at risk to the extent such amounts become uncollectible. The
     Company performs credit evaluations of each of its customers and maintains
     allowances for potential credit losses. Such losses have generally been
     within management's expectations. The Company has significant receivables
     from certain customers.

     The Company purchases a significant portion of its manufactured products
     from suppliers located in Southeast Asia, including the People's Republic
     of China. Foreign manufacturing is subject to a number of risks, including
     transportation delays and interruptions, political and economic
     disruptions, the imposition of tariffs, quotas and other import or export
     controls, and changes in governmental policies. Management believes that if
     these foreign suppliers were no longer available, it would be able to
     obtain its manufactured products from existing suppliers located within the
     United States and other foreign countries. Management believes this would
     not have a near-term severe impact on its financial condition or results of
     operations.

     j.   Income Taxes
          ------------

     The Company accounts for income taxes in accordance with Statement of
     Financial Accounting Standards (SFAS) No. 109 "Accounting for Income
     Taxes". Under SFAS No. 109, deferred income tax assets and liabilities are
     computed based on the temporary difference between the financial statement
     and income tax basis of assets and liabilities using the enacted marginal
     income tax rate in effect for the year in which the differences are
     expected to reverse. SFAS No. 109 permits the recognition of a deferred tax
     asset if it is more likely than not that the future tax benefit will be
     realized. The Company does not recognize a deferred tax asset except to the
     extent that future years' deductible items will offset future year's
     taxable items, including currently undistributed earnings of foreign
     subsidiaries.

     Deferred income taxes are provided for temporary differences in the
     recognition of income and expense items between accounting for financial
     statement purposes and accounting for income tax purposes.

     k.   New Financial Accounting Pronouncements
          ---------------------------------------

     The requirements of SFAS No. 121, "Accounting for the Impairment of
     Long-Lived Assets and for Long-Lived Assets to be Disposed Of", issued in
     October 1995 is effective for financial statements for years that begin
     after December 15, 1995. The effect of the new financial accounting
     pronouncement is not expected to be material. The Company will adopt the
     new financial accounting pronouncements beginning December 1, 1996.

                                      13
<PAGE>   14




2.   Short-Term Borrowing
     --------------------
 
The Company has the following lines of credit and other financing arrangements
outstanding as of November 30, 1996 with various banks:

<TABLE>
<S>                                                                     <C>    
Unsecured line of credit of $2,000,000, interest payable monthly 
  at the prime rate, expires in May 1997                                $  --

Loan and Security agreement of $5,000,000, availability based on
  90 percent of eligible accounts receivable, interest payable
  quarterly at a rate that approximates the prime rate, secured by
  eligible accounts receivable, expires in September 1997. As of
  November 30, 1996, approximately $2,889,000 was available for
  future borrowings under this agreement.                                877,000

Lines of credit of DM 10,000,000 for working capital needs of
  Simon Marketing, International GmbH. At November 30, 1996, a
  letter of credit for DM 1,097,000 was issued under this credit
  facility. No amounts have been drawn under the letter of credit
  at November 30, 1996.                                                    --
                                                                        --------
                                                                        $877,000
                                                                        ========
</TABLE>


Additionally, the Company has a letter of credit line of $5,000,000 which is
secured by cash deposits equaling 10% of any outstanding letter of credit
amounts. Interest at prime rate is payable monthly on amounts drawn under this
facility. This line expires in May 1997. At November 30, 1996, there is an
outstanding irrevocable letter of credit for $320,000 which has not been drawn
upon. The amount of this letter of credit decreases by $80,000 per year,
beginning in 1997, if not drawn upon. The letter of credit expires in June 2000.
Restricted cash of $32,000 is included in cash in the accompanying consolidated
balance sheet.

Substantially all of the Company's assets are pledged as collateral under the
Company's credit facilities.

The Company has a bank guarantee in the amount of GBP 600,000 to cover future
duties and customs in the United Kingdom. The bank charges a one percent annual
guarantee commission on the face value of the guarantee. No amounts are
outstanding under this guarantee at November 30, 1996.

                                      14
<PAGE>   15





3.   Income Taxes
     ------------
  
Income tax provision is comprised of the following:

<TABLE>
<S>                                              <C>       
Current
  U.S. Federal                                   $  352,000
  Foreign                                         2,162,000
  State                                              16,000
Deferred
  U.S. Federal                                      203,000
  Foreign                                              --
  State                                              76,000
                                                 ----------
Total income tax expense                         $2,809,000
                                                 ==========
</TABLE>

The reconciliation between the actual provision for income taxes and the
provision for income taxes at the U.S. federal statutory rate (34%) is as
follows:

<TABLE>
<S>                                              <C>       
U.S. federal statutory rate of tax               $1,007,000
Foreign earnings taxed at
  different rates                                   631,000
State taxes, net of federal benefit                    --
Foreign withholding tax                             182,000
Temporary items not benefited                       339,000
Non-deductible items                                598,000
Other                                                52,000
                                                 ----------
    Total income tax expense                     $2,809,000
                                                 ==========
</TABLE>

Deferred tax assets at November 30, 1996 are comprised of the following:

<TABLE>
<S>                                              <C>        
Foreign tax credit carry forwards                $ 1,774,000
Interest reserves                                    422,000
Deferred lease liabilities                           313,000
Vacation and payroll accruals                        659,000
Bad debt and inventory reserves                      174,000
Prepaid revenue                                      267,000
Medical and general accruals                         581,000
State income taxes                                   182,000
Book/tax depreciation                                206,000
                                                 -----------
Gross deferred tax assets                          4,578,000
Deferred tax asset valuation allowance            (3,478,000)
                                                 -----------
Net deferred tax assets                          $ 1,100,000
                                                 ===========
</TABLE>


                                      15
<PAGE>   16





United States and foreign earnings (losses) before income taxes were as follows
as of November 30, 1996:

<TABLE>
<S>                                              <C>        
United States                                    $ (975,000)
Foreign                                           3,936,000
                                                 ----------
                                                 $2,961,000
                                                 ==========
</TABLE>

The Internal Revenue Service (IRS) has disallowed certain prior year deductions
related to a limited partnership investment of the Company. Management has
retained legal counsel and filed a petition in the United States Tax Court. The
accompanying financial statements include reserves for taxes and interest, based
upon proposed settlement submitted to the IRS. If such settlement is not
ultimately attained, the Company's liability would be increased.

No provision was made in 1996 for U.S. income taxes on the undistributed
earnings of the foreign subsidiaries, as it is the Company's intention to
utilize those earnings in the foreign operations for an indefinite period of
time or repatriate such earnings only when tax effective to do so, including the
utilization of items expensed for financial accounting purposes, but not yet
expensed for income tax reporting purposes. At November 30, 1996, undistributed
earnings of the foreign subsidiaries amount to $5,906,000.

At November 30, 1996, the Company had U.S. foreign tax credit carry forwards of
$1,774,000 of which $1,097,000 expires in 1998, $244,000 expires in 1999 and
$433,000 expires in 2001. In addition, the Company has various U.S. federal
alternative minimum tax credit carry forwards and various state net operating
loss carry forwards.

4.   Related-Party Transactions
     --------------------------
 
Simon's shareholders are also the sole shareholders of a Hong Kong based company
which provides quality control services related to the manufacturing of
promotion premium items and related services to Simon. Included in the Company's
November 30, 1996 cost of products sold are charges of approximately $6,717,000
from this affiliate. The Company had outstanding amounts due to this related
party of $3,406,000 at November 30, 1996.

5.   Commitments and Contingencies
     -----------------------------

     a.   Leases and Other Long Term Obligations
          --------------------------------------

     The Company leases office and warehouse facilities and office equipment
     under operating leases expiring at various dates through November 2006.
     Under the terms of certain office lease agreements, the Company had free or
     reduced rent until 1993. The Company accrued and recognized the effective
     straight-line rent expense during this free rent period. The amount of
     accrued but unpaid office rent at November 30, 1996 is approximately
     $2,696,000, which has been included within long term obligations in the
     accompanying 

                                      16

<PAGE>   17

     consolidated balance sheet. During the year ended November 30, 1996,
     approximately $110,000 has been added to this reserve.

     During 1996, the Company entered into a five year sublease agreement for a
     portion of its office facilities through October 2001. The rental income
     under this sublease is less than the Company's effective straight-line rent
     expense for this space. The Company's obligation for this space, less
     anticipated sublease income, have been discounted, and the net present
     value obligation of $557,000 is included in the accompanying balance sheet.
     During the year ended November 30, 1996, approximately $106,000 has been
     charged against this reserve.

     At November 30, 1996, future minimum payments under capital leases/other
     long term obligations and under non-cancelable operating leases consist of
     the following:

<TABLE>
<CAPTION>
                                      Capital Leases/         Noncancelable
                                      Other Long Term           Operating
                                        Obligations               Leases
     
<S>                                       <C>                  <C>        
     Year ending November 30:
            1997                          $118,000             $ 3,520,000
            1998                           116,000               3,219,000
            1999                           110,000               2,868,000
            2000                            80,000               2,690,000
            2001                              --                 1,907,000
            Thereafter                        --                 9,706,000
                                          --------             -----------
     Total minimum payments                424,000             $23,910,000
                                                               ===========
     Less--Amount representing                               
       interest                             14,000           
                                          --------
     Present value of minimum                                
       payment                             410,000           
     Less--Current portion                 117,000       
                                          --------
                                          $293,000
                                          ========
</TABLE>

     In addition to minimum rentals, certain of the operating leases are triple
     net leases that provide for additional payments based on increases in
     various common area operating expenses. Rental expense for operating leases
     was approximately $2,986,000 for the year ended November 30, 1996.

     b.   Litigation
          ----------

     In connection with the discontinuance of its supermarket operations, the
     Company filed a lawsuit in fiscal 1993 against its former contractual
     partner. The Company's suit alleges breach of contract, interference and
     other items claiming damages in excess of $1,000,000. The defendant has
     countersued the Company alleging similar charges and also claiming damages
     in excess of $1,000,000. While the Company believes it has meritorious
     defenses against the suit, the ultimate resolution of this matter, which is
     expected to occur in 1997, is unknown at this time.


                                      17
<PAGE>   18
     The Company is currently involved in other litigation arising from the
     normal course of business. While the Company believes it has meritorious
     defenses against the suits and sufficient insurance, the ultimate
     resolution of these matters cannot be reasonably determined at this time.
     Management does not believe the outcome of these suits will have a material
     impact on the Company's financial position or results from operations.

     c.   Employment Agreements
          ---------------------

     Certain key employees have entered into deferred compensation agreements
     under which they would be entitled to compensation, as defined, in the
     event of a change in ownership of 50 percent or more in the Company. As the
     amount which would be paid is based upon the ultimate sales price of the
     Company, the payment cannot be quantified at this time and thus no
     provision has been recorded in the accompanying financial statements. An
     employee of the Company is entitled to a $300,000 payment in the event of
     his death.

6.   Geographical Information and Major Customers
     --------------------------------------------

The Company conducts operations in many countries including the United States,
Canada, Latin America, Germany, France, Japan and the United Kingdom. Transfers
between geographic areas are accounted for based on established sales prices
between the related companies. In computing earnings from operations for foreign
subsidiaries, no allocations of general corporate expenses, interest or income
taxes have been made.

Identifiable assets of European and other foreign subsidiaries are those assets
related to the operations of those subsidiaries. Unites States assets consist of
all other operating assets of the Company. Locations included within Europe in
the table below are Germany, France and the United Kingdom. Canada, Latin
America and Japan are included within other foreign subsidiaries.

<TABLE>
<CAPTION>
                                                Other
                  United                       Foreign
                  States          Europe     Subsidiaries  Eliminations  Consolidated
               ------------    ------------   -----------   ----------   ------------

<S>            <C>             <C>            <C>           <C>          <C>         
1996
 Revenues      $222,365,000    $133,726,000   $39,165,000   $     --     $395,256,000
               ============    ============   ===========   ==========   ============

Income
 (loss) from
 operations    $ (2,394,000)   $  3,468,000   $ 1,886,000   $  (34,000)  $  2,926,000
               ============    ============   ===========   ==========   ============

Identifiable
 assets        $ 19,592,000    $ 28,200,000   $ 7,351,000   $4,692,000   $ 59,835,000
               ============    ============   ===========   ==========   ============
</TABLE>


                                      18
<PAGE>   19








                     SIMON MARKETING, INC. AND SUBSIDIARIES

                     CONSOLIDATED FINANCIAL STATEMENTS
                     AS OF FEBRUARY 28, 1997








                                      19
<PAGE>   20





                     SIMON MARKETING, INC. AND SUBSIDIARIES
                     --------------------------------------


<TABLE>
                           CONSOLIDATED BALANCE SHEET
                           --------------------------

                                   (Unaudited)
                                   -----------

                                     ASSETS
                                     ------

                                FEBRUARY 28, 1997
                                -----------------
<CAPTION>


<S>                                                                <C>        
CURRENT ASSETS:

    Cash                                                           $22,864,027
    Trade accounts receivable, net
      of reserves of $515,000                                       28,215,748
    Income tax/VAT receivable                                           97,833
    Inventories                                                      5,613,137
    Due from affiliates                                                360,766
    Prepaid expenses and other                                         545,932
    Deferred income taxes                                              440,000
                                                                   -----------
                                                                    58,137,443
                                                                   -----------

PROPERTY AND EQUIPMENT, net:
    Furniture and office equipment                                   5,247,358
    Automobiles                                                        352,178
    Leasehold improvements                                             849,466
                                                                   -----------
                                                                     6,449,002
    Less--Accumulated depreciation
      and amortization                                              (3,567,088)
                                                                   -----------
                                                                     2,881,914
                                                                   -----------

OTHER ASSETS:
    Advances to officers and employees                                 414,845
    Deposits and other                                                 441,786
    Deferred income taxes                                              660,000
                                                                   -----------
                                                                     1,516,631
                                                                   -----------
                                                                   $62,535,988
                                                                   ===========
</TABLE>




                     The accompanying notes are an integral
                    part of this consolidated balance sheet.

                                      20
<PAGE>   21






                     SIMON MARKETING, INC. AND SUBSIDIARIES
                     --------------------------------------


<TABLE>
                           CONSOLIDATED BALANCE SHEET
                           --------------------------

                                   (Unaudited)
                                   -----------

                      LIABILITIES AND SHAREHOLDERS' EQUITY
                      ------------------------------------

                                FEBRUARY 28, 1997
                                -----------------
<CAPTION>

<S>                                                                  <C>        
CURRENT LIABILITIES:
    Short term borrowings                                            $ 1,552,417
    Current portion of long term obligations                              35,000
    Accounts payable                                                  32,504,842
    Accrued expenses                                                   6,989,566
    Deferred revenue                                                   6,410,102
    Income taxes/VAT payable                                           2,491,027
                                                                     -----------
                                                                      49,982,954
                                                                     -----------

RESERVE FOR INCOME TAXES AND INTEREST                                  1,697,770
                                                                     -----------

LONG TERM OBLIGATIONS                                                    290,506
                                                                     -----------

LONG TERM LEASE LIABILITY                                              3,201,751
                                                                     -----------

COMMITMENTS AND CONTINGENCIES

SHAREHOLDERS' EQUITY:
    Common stock, $0.10 par value:
         Authorized--500,000 shares
         Outstanding--166,500 shares                                      16,650
    Additional paid-in capital                                            42,500
    Retained earnings                                                  6,967,724
    Cumulative translation adjustment                                    336,133
                                                                     -----------
                                                                       7,363,007
                                                                     -----------
                                                                     $62,535,988
                                                                     ===========
</TABLE>






                     The accompanying notes are an integral
                    part of this consolidated balance sheet.

                                      21
<PAGE>   22






                     SIMON MARKETING, INC. AND SUBSIDIARIES
                     --------------------------------------


<TABLE>
           CONSOLIDATED STATEMENT OF OPERATIONS AND RETAINED EARNINGS
           ----------------------------------------------------------

                                   (Unaudited)
                                   -----------

                  FOR THE THREE MONTHS ENDED FEBRUARY 28, 1997
                  --------------------------------------------
<CAPTION>




<S>                                                               <C>         
REVENUES                                                          $101,583,414

COSTS AND EXPENSES:
  Cost of products sold                                             90,312,465
  Payroll and related taxes                                          6,733,777
  General and administrative                                         4,385,485
  Depreciation and amortization                                        263,512
                                                                  ------------
              Operating loss                                          (111,825)

INTEREST INCOME, net                                                   417,952
                                                                  ------------

              Income before income taxes                               306,127


PROVISION FOR INCOME TAXES                                             922,179
                                                                  ------------
   Net loss                                                           (616,052)
                                                                  ------------

RETAINED EARNINGS, beginning of year                                 7,583,776
                                                                  ------------
RETAINED EARNINGS, end of period                                  $  6,967,724
                                                                  ============
</TABLE>













                     The accompanying notes are an integral
                      part of this consolidated statement.

                                      22
<PAGE>   23


                     SIMON MARKETING, INC. AND SUBSIDIARIES
                     --------------------------------------

<TABLE>
                      CONSOLIDATED STATEMENT OF CASH FLOWS
                      ------------------------------------

                                   (Unaudited)
                                   -----------

                  FOR THE THREE MONTHS ENDED FEBRUARY 28, 1997
                  --------------------------------------------

<S>                                                                <C>         
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net loss                                                         $  (616,052)
  Adjustments to reconcile net loss to net
      cash provided by operating activities:
      Depreciation and amortization                                    263,512
      Change in assets and liabilities:
        Increase in Trade accounts receivable, net                  (7,765,527)
        Increase in Due from affiliate                              (3,613,776)
        Decrease in VAT and income taxes receivable                    368,785
        Decrease in Inventories                                      4,273,663
        Increase in Prepaid expenses and other                        (238,782)
        Increase in Deposits and other                                 (17,533)
        Increase in Accounts payable                                 9,858,342
        Decrease in Accrued expenses and other                        (859,316)
        Decrease in Income taxes/VAT payable                          (432,339)
        Decrease in Deferred revenue                                (1,078,890)
        Increase in Deferred income taxes                               32,447
                                                                   -----------
          Net cash provided by operating activities                    174,534
                                                                   -----------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Payments for property and equipment                                 (883,682)
  Advances to officers and employees                                       380
                                                                   -----------
          Net cash used in investing activities                       (883,302)
                                                                   -----------
CASH FLOWS FROM FINANCING ACTIVITIES:
  Increases in short term borrowings, net                              675,935
  Payments of principal portion of
    capital leases                                                    (136,207)
                                                                   -----------
          Net cash provided by financing activities                    539,728
                                                                   -----------
EFFECT OF EXCHANGE RATE CHANGES ON CASH                               (355,648)
                                                                   -----------
NET DECREASE IN CASH                                                  (524,688)
CASH, beginning of year                                             23,388,715
                                                                   -----------
CASH, end of period                                                $22,864,027
                                                                   ===========

SUPPLEMENTAL DISCLOSURE OF CASH
  FLOW INFORMATION:
  Cash paid during the period for:
    Interest                                                       $   215,000
                                                                   ===========
    Income taxes                                                   $ 1,354,000
                                                                   ===========
</TABLE>

                     The accompanying notes are an integral
                      part of this consolidated statement.

                                      23
<PAGE>   24






                     SIMON MARKETING, INC. AND SUBSIDIARIES
                     --------------------------------------


                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                   ------------------------------------------

                                   (Unaudited)
                                   -----------

                                February 28, 1997
                                -----------------


1.   The accompanying unaudited financial statements have been prepared by the
     Company for interim reporting purposes only. Accordingly, they do not
     include all of the information and footnotes in accordance with generally
     accepted accounting principles for complete financial statements and should
     be read in conjunction with the audited financial statements included in
     the Company's annual report for the year ended November 30, 1996. In the
     opinion of management, the accompanying unaudited financial statements
     contain all adjustments, consisting only of those of a normal recurring
     nature, necessary for fair presentation of the Company's financial
     position, results of operations and cash flows at the dates and for the
     periods presented.

     The operating results for the three months ended February 28, 1997 are not
     necessarily indicative of the results to be expected for the full year.


                                      24
<PAGE>   25
                                                                       Item 7(b)



                                   CYRK, INC.
                                       AND
                              SIMON MARKETING, INC.
                   PRO FORMA CONDENSED COMBINED BALANCE SHEET
                                   (unaudited)
                                 (in thousands)

On June 9, 1997, Cyrk, Inc. ("Cyrk") acquired all of the issued and outstanding
capital stock of Simon Marketing, Inc. ("Simon"), a Nevada corporation, by means
of the merger of Simon with and into SMI Merger, Inc. ("SMI"), a wholly-owned
subsidiary of the registrant, with SMI being the surviving corporation.

The following unaudited pro forma condensed combined balance sheet combines the
historical balance sheets of Cyrk and Simon at March 31,1997 and February 28,
1997, respectively, and assumes the acquisition of Simon by Cyrk took place on
March 31, 1997. The unaudited pro forma balance sheet information reflects the
acquisition accounted for under the purchase method. The unaudited pro forma
condensed combined balance sheet is shown for illustrative purposes only and is
not necessarily indicative of the future financial position of the combined
companies, or of the financial position of the combined companies had the
transaction been in effect as of March 31, 1997.

The unaudited pro forma condensed combined balance sheet should be read in
conjunction with the historical financial statements and related notes of the
respective companies included elsewhere in this report or, in the case of Cyrk,
previously filed with the Securities and Exchange Commission.

<TABLE>
<CAPTION>


                                          Cyrk          Simon         Pro           Pro
                                        March 31,    February 28,    Forma         Forma
                 ASSETS                   1997          1997       Adjustments    Combined
                                          ----          ----       -----------    --------
<S>                                    <C>            <C>          <C>            <C>     

Current assets:
 Cash and cash equivalents             $ 74,260       $22,864      $(28,350)(1)   $ 68,774
 Investments                              1,751                                      1,751
 Accounts receivable, net                50,892        28,216                       79,108
 Inventories                             26,518         5,613                       32,131
 Prepaid expenses and other
  current assets                         11,553         1,444                       12,997
                                       --------       --------     --------       --------   
       Total current assets             164,974        58,137       (28,350)       194,761

Property and equipment, net              10,836         2,882                       13,718
Excess of cost over net assets
 acquired                                                            52,787(2)      52,787  
Other assets                             11,365         1,517                       12,882 
                                       --------       --------     --------       --------   
                                       $187,175       $62,536      $ 24,437       $274,148
                                       ========       =======      ========       ========
</TABLE>


                                      25

<PAGE>   26

<TABLE>
<CAPTION>


<S>                                        <C>         <C>        <C>            <C>
LIABILITIES AND STOCKHOLDERS' EQUITY 
Current liabilities:
 Short-term borrowings                     $ 14,803    $ 1,552    $              $ 16,355
 Current portion of long-term
  obligations                                               35                         35
 Accounts payable and accrued                                       2,200 (2)
  expenses                                   44,650     48,396      5,100 (1)     100,346
                                           --------    -------    -------        --------
      Total current liabilities              59,453     49,983      7,300         116,736

Long-term liabilities                           803      5,190                      5,993
                                           --------    -------    -------        --------

      Total liabilities                      60,256     55,173      7,300         122,729
                                           --------    -------    -------        --------

Stockholders' equity
                                                                       23 (1)
  Common stock                                  108         17        (17)(1)         131
                                                                   24,477 (1)
  Additional paid-in-capital                 87,623         42        (42)(1)     112,100
  Retained earnings                          39,616      6,968     (6,968)(1)      39,616
  Net unrealized loss on available-
   for-sale securities                          (25)                                  (25)
  Cumulative translation adjustment            (403)       336       (336)(1)        (403)       
                                           --------    -------    -------        --------
      Total stockholders' equity            126,919      7,363     17,137         151,419
                                           --------    -------    -------        --------

                                           $187,175    $62,536    $24,437        $274,148
                                           ========    =======    =======        ========
</TABLE>



                  See notes to pro forma financial information.


                                       26


<PAGE>   27



                                   CYRK, INC.
                                       AND
                              SIMON MARKETING, INC.
              PRO FORMA CONDENSED COMBINED STATEMENTS OF OPERATIONS
                                   (unaudited)
                      (in thousands, except per share data)

The following unaudited pro forma condensed combined statements of operations
combine the consolidated statements of operations of Cyrk and Simon,
respectively, for the periods shown and assume the acquisition of Simon by Cyrk
occurred on the first day of fiscal 1996. The unaudited pro forma information
reflects the acquisition accounted for under the purchase method.

The pro forma results of operations are not necessarily indicative of future
operations or the actual results that would have occurred had the transaction
been consummated on the first day of fiscal 1996. These statements should be
read in conjunction with the historical financial statements and related notes
of the respective companies included elsewhere in this report or, in the case
of Cyrk, previously filed with the Securities and Exchange Commission.


<TABLE>
<CAPTION>

                                    Cyrk             Simon
                                  Year Ended       Year Ended         Pro              Pro
                                 December 31,     November 30,       Forma            Forma
                                    1996             1996          Adjustments      Combined
                                 -----------      ------------     -----------      --------
                                  (Audited)         (Audited)
<S>                               <C>               <C>             <C>             <C>     
Net sales                         $250,901          $395,255        $               $646,156

Cost of sales                      213,915           346,458                         560,373
                                  --------          --------        -------         --------

Gross profit                        36,986            48,797                          85,783
                                                                     (1,051)(6)
Selling, general and                                                 (6,795)(5)
 administrative expenses            37,035            45,871          1,760 (3)       76,820
                                  --------          --------        -------         --------

Operating income (loss)                (49)            2,926          6,086            8,963

Interest income, net                (2,423)              (35)         1,488 (4)         (970)
Equity in loss of affiliates         1,111                                             1,111
                                  --------          --------        -------         --------
Income before income taxes           1,263             2,961          4,598            8,822

Income tax provision                   825             2,809          2,153 (7)        5,787
                                  --------          --------        -------         --------
Net income                        $    438          $    152        $ 2,445         $  3,035
                                  ========          ========        =======         ========

Earnings per share                $   0.04                                          $   0.23
                                  ========                                          ========

Weighted average shares
 outstanding                        10,909                                            13,163
                                  ========                                          ========


</TABLE>

                                       27



<PAGE>   28

<TABLE>
<CAPTION>


                                     Cyrk             Simon
                                  Three Months    Three Months
                                     Ended            Ended              Pro          Pro
                                   March 31,       February 28,         Forma        Forma
                                     1997             1997           Adjustments    Combined
                                  ------------     ------------      -----------    --------
                                   (Unaudited)      (Unaudited) 
<S>                                 <C>              <C>             <C>            <C>     
Net sales                           $97,188          $101,583        $              $198,771

Cost of sales                        80,323            90,312                        170,635
                                    -------          --------        -------        --------

Gross profit                         16,865            11,271                         28,136

                                                                        (205)(6)
Selling, general and                                                  (1,484)(5)
 administrative expenses             11,257            11,383            440 (3)      21,391
                                    -------          --------        -------        --------

Operating income (loss)               5,608              (112)         1,249           6,745

Interest expense                        555                                              555
Interest income                        (861)             (418)           372 (4)        (907)
Equity in loss of affiliates            307                                              307
                                    -------          --------        -------        --------

Income before income
 taxes                                5,607               306            877           6,790

Income tax provision (benefit)        3,364               922           (153)(7)       4,133
                                    -------          --------        -------        --------
Net income (loss)                   $ 2,243             $(616)        $1,030        $  2,657
                                    =======          ========        =======        ========

Earnings per share                  $  0.21                                         $   0.20
                                    =======                                         ========

Weighted average shares
 outstanding                         10,807                                           13,061
                                    =======                                          =======
</TABLE>


                  See notes to pro forma financial information.


                                       28


<PAGE>   29



                                   CYRK, INC.
                                       AND
                              SIMON MARKETING, INC.
           NOTES TO PRO FORMA CONDENSED COMBINED FINANCIAL INFORMATION
                                   (unaudited)
                        (in thousands, except share data)

The pro forma unaudited condensed combined balance sheet of Cyrk and Simon as of
March 31, 1997 and the pro forma unaudited condensed combined statements of
operations of Cyrk and Simon for the years ended December 31, 1996 and November
30, 1996, respectively, and for the three months ended March 31, 1997 and
February 28, 1997, respectively, have been prepared under the purchase method
assuming:

(1) Pro forma adjustment to give effect to the payment by Cyrk of $28,350 in
cash at closing, Cyrk's liability to pay $5,100 in cash to key employees of
Simon within four years of the closing and the issuance by Cyrk of $24,500 in
Cyrk common stock (2,254,169 shares, based on the average of the last sale price
of $10.86875 per share, as reported by Nasdaq, for the twenty trading days ended
May 6, 1997) for all of the issued and outstanding capital stock of Simon and to
eliminate Simon's equity accounts.

(2) Pro forma adjustment to give effect to the excess of the purchase price of
$60,150 over the fair value of net assets acquired of $7,363 as of March 31,
1997, determined as follows:

<TABLE>

<S>                                                                <C>    
Total amount of cash and Cyrk stock paid or to be paid
 to Simon Shareholders or key employees                            $57,950
Estimate of capitalizeable direct expenses
 related to the acquisition                                          2,200
                                                                   -------
Estimated total purchase price                                      60,150
Less: fair value of Simon's net assets as of the
 end of Simon's first quarter of fiscal 1997                         7,363
                                                                   ------- 
Excess of the purchase price over the fair value
 of net assets acquired/goodwill                                   $52,787
                                                                   =======
</TABLE>

(3) Pro forma adjustment to reflect amortization of goodwill over a period of 30
years.

(4) Pro forma adjustment to reduce Cyrk's interest income as a result of its
$28,350 cash outlay at closing to acquire Simon, assuming an effective interest
rate of 5 1/4%, which approximates Cyrk's 1996 average yield on its short-term
investments of excess cash.

(5) Pro forma adjustment to reflect the elimination of non-recurring Simon
compensation related expenses as a result of the acquisition.


                                       29


<PAGE>   30


(6) Pro forma adjustment to reflect the elimination of legal and accounting fees
attributable to the transaction which were expensed.

(7) Pro forma adjustment to reflect the tax effect of tax deductible pro forma
adjustments at applicable statutory rates, determined as follows:



<TABLE>
<CAPTION>                                           
                                       December 31,          March 31,
                                          1996                 1997
                                       ------------          ---------
<S>                                      <C>                <C>
Total pro forma adjustments              $4,598             $   877
Add:  Non-deductible goodwill             1,760                 440
Less: Simon domestic losses
      previously reserved to
      a valuation allowance 
      which can be offset by 
      taxable income                       (975)             (1,700)
                                         ------             -------
                                          5,383                (383)
Statutory rate                               40%                 40%
                                         ------             -------
Income tax provision (benefit)           $2,153             $  (153)
                                         ======             =======

</TABLE>
                                       30



<PAGE>   1
                                                                      EXHIBIT 23


                    CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS


As independent public accountants, we hereby consent to the use of our report
dated February 11, 1997 on Simon Marketing, Inc. and Subsidiaries Consolidated
Financial Statements as of November 30, 1996, which is included in this Form
8-K/A. It should be noted that we have not audited any financial statements of
the company or its subsidiaries subsequent to November 30, 1996 or performed any
audit procedures subsequent to the date of our report.


                                                      /s/ Arthur Andersen LLP
                                                      -------------------------
                                                          Arthur Andersen LLP


Los Angeles, California
July 21, 1997



                                      31

<PAGE>   1
                                                                    EXHIBIT 99.2


                    AMENDED CAUTIONARY STATEMENT FOR PURPOSES
                     OF THE "SAFE HARBOR" PROVISIONS OF THE
                      PRIVATE LITIGATION REFORM ACT OF 1995


From time to time, Cyrk, Inc. (the "Company") may provide forward-looking
information such as forecasts of expected future performance or statements
about the Company's plans and objectives. This information may be contained in
filings with the Securities and Exchange Commission, press releases or oral
statements by the officers of the Company. The Company desires to take
advantage of the "safe harbor" provisions of the Private Securities Litigation
Reform Act of 1995 and is including this Exhibit 99.2 in its Report on Form
8-K/A dated July 23, 1997 in order to do so.

The Company wishes to caution readers that the following important factors,     
among others, in some cases have affected, and in the future could affect, the
Company's actual results and could cause the Company's actual consolidated
results for the Company's current quarter and beyond to differ materially from
those expressed in any forward-looking statements made by, or on behalf of, the
Company. 

DEPENDENCE ON PRINCIPAL CUSTOMERS
- ---------------------------------

In recent years, the Company's business has been heavily dependent on purchases
of promotional products by certain key customers including, but not limited to,
Philip Morris Incorporated ("Philip Morris") and the Pepsi-Cola Company
("Pepsi"). Additionally, the business of the Company's recently acquired        
subsidiary, Simon Marketing, Inc. ("Simon"), is heavily dependent on purchases
of promotional products and services by McDonalds Corporation or its
franchisees ("McDonalds") for which it receives an annual fee. The loss of any
of these customers or a significant reduction in their level of purchases from
the Company without an offsetting increase in purchases by new or other
existing customers would have a material adverse effect on the Company's
business and results of operations.

LIMITED CUSTOMER COMMITMENTS
- ----------------------------

As is generally the case with its other promotional product customers, the
Company's agreements with Philip Morris, Pepsi and McDonalds do not require
them to make a certain level of purchases. Instead, purchase commitments are
represented by purchase orders placed by the customers from time to time during 
the course of a promotion. The actual level of purchases by Philip Morris,
Pepsi and McDonalds (and other promotional product customers) depends on a
number of factors, including the duration of the promotion and consumer
redemption rates. Purchase orders are generally subject 

                                      32
<PAGE>   2


to cancellation with limited penalty. Consequently, the Company's level of net
sales is difficult to predict accurately and can fluctuate greatly from quarter
to quarter.

COMPETITION
- -----------

Philip Morris and certain other customers seek competitive bids for their
promotional programs. The Company's profit margin depends, to a great extent,
on its competitive position when bidding and its ability to continually lower
its product costs after being awarded bids. Competition is expected to increase
and thus adversely impact the Company's profit margin in the future.

INTEGRATION OF SIMON OPERATIONS
- -------------------------------

The successful integration of the operations of the Company's new subsidiary,
Simon, which was acquired on June 9, 1997, with those of the Company will
require, among other things, the coordination of the respective product and
promotional offerings of the Company and Simon and related sales, marketing,
development and administrative activities. There can be no assurance that the
Company will not encounter unexpected difficulties in such integration or that
the expected benefits of the business combination will be realized. Any
unexpected delays or costs incurred in such integration could have a materially
adverse effect upon the Company. 

EFFECT OF INDUSTRY CONDITIONS FACING THE COMPANY'S CUSTOMERS
- ------------------------------------------------------------

The Company's business is heavily dependent on the promotional budgets  of its
customers, which in turn are influenced by industry conditions and other
factors. Accordingly, industry conditions faced by Philip Morris in particular
and conditions in the tobacco industry in general are expected to impact the
Company's business. There can be no assurance that these conditions will not
lead to a reduction in advertising and promotional spending by Philip Morris,
or that Philip Morris will not change its advertising and promotional strategy
in a manner that reduces the use of promotional programs such as the Marlboro
Adventure Team, Country Store and Unlimited promotions. A significant reduction
in spending by Philip Morris on promotional product programs would have a
material adverse effect on the Company's business and results of operations.

Significantly, the United States Food and Drug Administration (the "FDA") has
issued final regulations with respect to promotional programs relating to
tobacco products. Such regulations, among other things, ban (i) gifts based on  
proof of purchase of tobacco products or redeemable coupons, (ii) the use of    
tobacco brand names or any other indices of tobacco brand identification on
non-tobacco products (e.g. T-shirts, hats, other clothing, gym bags and
trinkets) and (iii) brand-name sponsorship of sporting events, concerts and
other events. These regulations were scheduled to become effective on August
28, 1997, except for the ban on brand-name sponsorship, which was to 

                                      33
<PAGE>   3

become effective August 28, 1998. In April, 1997 a federal district court in
North Carolina ruled that the FDA did not have the authority to restrict the use
of tobacco brand identification on promotional items and struck down this
section of the regulations. If this decision is appealed and overturned,
however, these regulations could have a material and adverse effect on the
Company's sales to Philip Morris, which in turn will have a material adverse
effect on the Company's business and results of operations.

Recently, certain tobacco companies, including Philip Morris, have been
involved in negotiations with state attorneys general and public health 
advocates to settle pending and future litigation against these companies. The
settlement that is currently proposed would include a ban on promotional
programs relating to tobacco products. Even if the FDA regulations do not
become effective, if such a settlement is reached, it could have a material and
adverse effect on the Company's sales to Philip Morris, which in turn will have
a material adverse effect on the Company's business and results of operations.

PROMOTIONAL PRODUCT DEMAND
- --------------------------

The Company's business is driven by spending by companies to promote their
corporate identities and brand name products. If the demand for brand name      
products diminishes or if companies decrease their use of promotional product 
programs to promote their corporate identities and brands, the Company's
business could be materially and adversely affected. In addition, the Company's
relationship with certain of its promotional products customers has been
limited to the sourcing of products being offered or sold by the customer in
connection with a single promotional program. There can be no assurance that
such customers will continue to use the Company to source products for future
promotional programs.

DEPENDENCE ON FOREIGN MANUFACTURING
- -----------------------------------

The majority of the Company's net sales in recent years were attributable to
products manufactured by subcontractors located in Asia. The Company has no
long-term contracts with these manufacturing sources and competes with other
companies for production facilities and import quota capacity. In       
addition, most Asian manufacturers require that a letter of credit be posted at
the time a purchase order is placed. There can be no assurance that the Company
will continue to have the necessary credit facilities for the purpose of
posting such letters of credit. The Company's business is subject to the risks
normally associated with conducting business abroad, such as foreign government
regulations, political unrest, disruptions or delays in shipments, fluctuations
in foreign currency exchange rates and changes in economic conditions in
countries in which the Company's manufacturing sources are located. If any such
factors were to render the conduct of business in a particular country

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undesirable or impractical, or if the Company's current foreign manufacturing
sources were to cease doing business with the Company for any reason, the
Company's business and operating results could be adversely affected. 

IMPORTS AND IMPORT RESTRICTIONS
- -------------------------------

The importation of products manufactured in Asia is subject to the constraints
imposed by bilateral agreements between the United States and substantially all 
of the countries from which the Company imports goods. These agreements impose
quotas that limit the quantity of certain types of goods, including textile
products imported by the Company, which can be imported into the United States
from those countries. Such agreements also allow the United States to impose,
under certain conditions, restraints on the importation of categories of
merchandise that, under the terms of the agreements, are not subject to
specified limits.

The Company's continued ability to source products that it imports may be
adversely affected by additional bilateral and multilateral agreements, 
unilateral trade restrictions, significant decreases in import quotas, the
disruption of trade from exporting countries as a result of political
instability or the imposition of additional duties, taxes and other charges or
restrictions on imports.

Products imported by the Company from China currently receive the same
preferential tariff treatment accorded goods from countries granted "most       
favored nation" status. However, the renewal of China's most favored nation
treatment has been a contentious political issue for several years and there
can be no assurance that such status will be continued. If China were to lose
its most favored nation status, goods imported from China will be subject to
significantly higher duty rates which would increase the cost of goods from
China. Any such increase could have a material adverse effect on the Company's
business.

DEPENDENCE ON KEY PERSONNEL
- ---------------------------

The Company is dependent on several key personnel, including Gregory P.
Shlopak, Chairman of the Board and Chief Executive Officer, Patrick D. Brady,   
President and Chief Operating Officer and Allan Brown, Chief Executive Officer
of Simon. The loss of the services of any one of them could have a material
adverse effect on the Company. Neither Mr. Shlopak nor Mr. Brady is subject to
an employment contract with the Company. The Company's continued success is
also dependent upon its ability to retain and attract skilled design, marketing
and management personnel.

ACQUISITIONS AND STRATEGIC ALLIANCES
- ------------------------------------

The Company expects to make acquisitions of other businesses which are
complementary to the Company's business or to enter into strategic alliances
with such businesses. There can be no assurance that such strategic alliances,  
or any future acquisition or strategic alliance, will be completed or, if

                                      35
<PAGE>   5

completed, will result in long-term benefits to the Company. Further, if the
Company is not successful in its acquisition or strategic alliance endeavors,
the Company's operating results in future periods may be adversely affected.

LITIGATION
- ----------

A lack of success, or associated costs, in defending pending and potential
litigation involving the Company could adversely affect the Company's operating
results. Specifically, the Company has been named as a defendant in a   
putative class action filed on October 18, 1995 in the United States District
Court for the Southern District of New York (BARRY HALLET, JR. V. LI & FUNG ET
AL., Docket No. 95 Civ. 8917) in which the plaintiff alleges that, in violation
of the securities laws, the Company and its officers made false and misleading
statements concerning the Company's business which artificially inflated the
price of the Company's stock.


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