CYRK INC
10-K, 1998-03-30
APPAREL & OTHER FINISHD PRODS OF FABRICS & SIMILAR MATL
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<PAGE>   1


                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549

                                    FORM 10-K

           [ X ] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                   FOR THE FISCAL YEAR ENDED DECEMBER 31, 1997

                                       OR

          [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

For the transition period from_________________________ to______________________

Commission file number:    0-21878

                                   CYRK, INC.
             (Exact name of registrant as specified in its charter)

         DELAWARE                                         04-3081657
(State or other jurisdiction of                        (I.R.S. Employer
incorporation or organization)                         Identification No.)

                3 POND ROAD
         GLOUCESTER, MASSACHUSETTS                           01930
(Address of principal executive offices)                  (Zip code)

            Registrant's telephone number, including area code: (978) 283-5800

                Securities registered pursuant to Section 12(b) of the Act:

                                        NONE
                 Securities registered pursuant to Section 12(g) of the Act:

     Title Of Each Class               Name Of Each Exchange On Which Registered
     -------------------               -----------------------------------------
     Common Stock, $0.01                        The Nasdaq Stock Market
     Par Value Per Share

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days. Yes x No

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [      ]

At February 27, 1998, the aggregate market value of voting stock held by
non-affiliates of the registrant was $135,904,938.

At February 27, 1998, 14,693,390 shares of the registrant's common stock were
outstanding.

                       DOCUMENTS INCORPORATED BY REFERENCE

PORTIONS OF THE REGISTRANT'S PROXY STATEMENT TO BE FILED PURSUANT TO SECTION
14(A) OF THE SECURITIES EXCHANGE ACT OF 1934 IN CONNECTION WITH THE REGISTRANT'S
1998 ANNUAL MEETING OF STOCKHOLDERS HAVE BEEN INCORPORATED BY REFERENCE IN PART
III OF THIS REPORT.


<PAGE>   2




                                     PART I

ITEM 1.  BUSINESS.

GENERAL DEVELOPMENT OF THE BUSINESS

Cyrk, Inc. (referred to herein as "Cyrk" or the "Company") is a full-service
promotional marketing company which provides promotional products and agency 
services in the design and development of high-impact promotional programs.
Cyrk was founded as a Massachusetts corporation in 1976 and was engaged
primarily in the design, manufacture and sale of custom screen-printed sports
apparel and accessories. In 1990, Cyrk broadened its product design and
manufacturing expertise to include a focus on the promotional products business
and the further development of its international production and worldwide
sourcing capabilities. Cyrk's acquisition in 1997 of Simon Marketing, Inc.
("Simon") and Tonkin, Inc. ("Tonkin"), described below, have significantly
strengthened the Company's position as a leader in the promotion industry.

Cyrk's promotional products and services are sold to consumer products and
services companies seeking to promote their brand names and corporate
identities and to build brand loyalty. Cyrk's customers include McDonald's
Corporation ("McDonald's") (for its Happy Meal(R)1 promotions, among
others), Philip Morris Incorporated ("Philip Morris") (for its Marlboro(R)2
brand, among others) and Pepsi-Cola Company ("Pepsi") (for its "Pepsi
Stuff"(R)3 national promotion, among others) and other companies with
recognized brands. The programs developed and managed by Cyrk typically reward
the consumer with promotional products that are distributed upon redemption of
proofs of purchase or as gifts with the purchase of other products. Cyrk
believes that its comprehensive marketing services, which address all aspects
of a customer's promotional products program, and its expertise in design,
manufacturing and sourcing have allowed the Company to successfully execute
large, worldwide high-impact promotional programs.

ACQUISITIONS
The Company made two key acquisitions in 1997. On April 7, 1997, the Company
acquired Tonkin, a twenty-five year old, privately held promotional products
company employing approximately 275 employees primarily in its Monroe,
Washington headquarters. Tonkin develops and implements corporate identity
programs for major domestic and international clients including Caterpillar,
Inc., Consolidated Freightways, Inc. and Peterbilt Motors Company.

On June 9, 1997, the Company acquired Simon, a privately held Los Angeles-based
marketing and promotion agency which was founded in 1976 and employs
approximately 400 people in the United States, Asia, Europe and Canada. Simon
provides marketing programs, promotional products and packaging to clients which
include McDonald's, Blockbuster Entertainment Inc. and Chevron Products Company,
a division of Chevron U.S.A. Inc. Simon's long-standing relationship with
McDonald's has produced premiums and promotions which include Happy Meal
premiums, national games and other promotions.

RESTRUCTURING
On February 13, 1998, the Company announced a plan to restructure its worldwide
operations. The plan reflects the Company's strategy to focus on its core
business in the promotional marketing industry. The Company intends to
consolidate certain operating facilities, discontinue certain divisions of its
apparel business and eliminate approximately 450 positions or 28% of its
worldwide work force. The majority of the eliminated positions will affect the
screen printing and embroidery business in Gloucester, Massachusetts.


1  HAPPY MEAL is a registered trademark of McDonald's Corporation.

2  MARLBORO is a registered trademark of Philip Morris Incorporated.

3  PEPSI STUFF is a registered trademark of Pepsi-Cola Company.


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PRODUCTS AND SERVICES
Promotional Product Programs. The goal of a High-Impact Promotional Program TM 4
("HIPP" TM 4) is to enhance corporate identity or brand awareness and build
customer or employee loyalty. Cyrk has achieved this goal and continues to
develop and manage promotions that generate tremendous growth for customer
brands and for customer loyalty.

Most of the promotional products used in a HIPP are issued upon redemption of
coupons evidencing the purchase of other products (a "coupon redemption" or
"continuity" program), distributed to consumers in connection with the sale of
another product (a "gift-with-purchase" program), sold in conjunction with the
sale of another product (a "purchase-with-purchase" program) or sold as a
complement to other products. Promotional products are also frequently provided
to retailers that carry the brand name products to reward or incentivise sales
efforts and foster goodwill towards employees.

The advertising and marketing campaigns of many companies include the
promotional product concept within the design of their overall corporate
development. Increasing numbers of companies are seeking to leverage and enhance
the value of their brands by demanding promotional products that are superior in
quality and design, distinctive, contemporary, integrated with their other
products and marketing efforts, and immediately identifiable with their primary
product brands and services. Together, Cyrk and its customers recognize that
promotional programs are a vital component of a successful marketing strategy.
Increasing numbers of companies are turning to outside professionals to provide
the expertise required in complex areas outside their core businesses, such as
the design of custom promotional products, and the development and
implementation of promotional programs. Cyrk  believes that the demand for
superior promotional services is not currently being met by the traditional
suppliers of corporate, brand and logoed products, such as advertising specialty
vendors, many of which are small, have insufficient resources and are limited to
offering the standard products such as pens, mugs and key chains on which a
brand or corporate name or logo is imprinted. Cyrk's custom designed and
proprietary products are integral components of a high-impact promotional
program.

The promotional products industry is fragmented, consisting of designers, buying
agents, jobbers, manufacturers, importers and distribution companies.
Consequently, a company implementing a large promotional product program
generally must deal with multiple vendors. In addition, there are often numerous
intermediaries between such a company and the manufacturer of the promotional
products. As a result, a company may have only limited control over the design,
quality and delivery of the products. This lack of control over manufacturing
sources coupled with the use of multiple vendors may produce inefficiencies and
result in promotional products that are inconsistent with the company's other
products and brand image. Cyrk's promotional products and services are designed
to address these inefficiencies in the market and to provide a comprehensive,
professional program to major companies seeking to leverage their brand.

Many of the company's large-scale consumer promotions include custom product
which was conceived, designed and produced by the Company's Custom Product and
Licensing Group ("CP&L").  CP&L has successfully custom designed and developed
proprietary product including toys, apparel and accessories for numerous
promotions for McDonald's and other successful consumer promotional programs
including the Marlboro Gear and Pepsi Stuff promotions.  The Company expects to
expand its licensing activities in 1998.  The Company has entered into licensing
agreements with customers such as Ty, Inc. ("Ty") and Mars, Incorporated
("Mars").  Under its licensing arrangement with Ty, the Company has obtained the
right to serve as Ty's strategic alliance supplier for the Beanie Babies(R)5
Official Club TM 6 program.  Under its licensing arrangement with Mars, the
Company has been granted a license to use certain Mars' trademarks, symbols and
designs in connection with the manufacture, sale and distribution of certain
merchandise.   

The Company, through its Corporate Promotions Group, creates corporate identity
programs and trade and employee catalogue programs for its customers. The
programs typically incorporate a range of promotional products bearing the
customer's company name or logo. These products are varying in type, value and
appeal and may include T-shirts, fleece pullovers, sports bags, caps, watches
and a variety of other products and apparel items. With the Company's recent
acquisitions in the promotional product arena, most notably the acquisition of
Tonkin, the Company now offers a comprehensive range of promotional products
and catalogue program services for its customers.

Through its Integrated Marketing Solutions Group, the Company provides a
complete range of agency services to its customers. The Company will create a
promotion concept, advise as to the selection, cost and availability of
products to be included in a program, assist in the development of program
participation rules, forecast participation levels and product demand as well
as execute the creative development and production of the program.

4  HIGH-IMPACT PROMOTIONAL PROGRAM and HIPP are trademarks of Cyrk, Inc.
5  BEANIE BABIES is a registered trademark of Ty, Inc.
6  BEANIE BABIES OFFICIAL CLUB is a trademark of Ty, Inc.

                                       3

<PAGE>   4
Fulfillment Services. Cyrk also offers warehouse fulfillment services and
fulfillment consulting services to its promotional product customers.
Fulfillment is the process by which promotional products are distributed, often
through a product catalogue. The Company charges separately for its fulfillment
services but derives substantially all of its revenue from the sale of products.

Design, Merchandising and Product Development. The Company believes that one of
its most important competitive advantages is the strong design and merchandising
capability that it has developed over the last 22 years. The Company maintains a
staff of graphic designers and product designers who not only design products
and catalogues, but also provide direction as to the most effective types of
products to include in a promotional program. Cyrk's extensive design capability
enables the Company to furnish customers with product samples and prototypes
quickly. In addition, the merchandising experience of the Company's designers
allows them to assemble integrated collections of custom products for its
customers. Finally, the Company's designers work closely with the production
staff and understand production methods which allows the Company's designs to
move efficiently from the design to the production stage.

Manufacturing and Sourcing. The quality and timely delivery of the Company's
products depend on the Company's ability to control the manufacturing process.
The Company seeks to maintain such control by maintaining a physical presence in
the Far East to oversee the offshore manufacturing of the Company's products by
independent Asian factories. The Company's Asian operations perform a variety of
services for the Company, such as selecting manufacturers, communicating product
specifications and quality control standards, monitoring the manufacturing
process, performing on-site quality control inspections, transferring letters of
credit and coordinating export clearance and shipping. The Company has expanded
its manufacturing and sourcing activities into Europe and the Middle East.

The Company has no long-term contracts with manufacturing sources and often
competes with other companies for production facilities and import quota
capacity. In addition, certain Asian manufacturers require that a letter of
credit be posted at the time a purchase order is placed. The Company believes
that its policy of outsourcing a majority of its manufacturing requirements
allows it to achieve increased production flexibility while reducing the
Company's capital expenditures and costs of maintaining a substantial production
work force. The Company's business is subject to risks normally associated with
conducting business abroad, such as foreign government regulations, political
unrest, disruptions or delays in shipments, fluctuations in foreign currency
exchange rates and changes in the economic conditions in the countries in which
the Company's manufacturing sources are located. If any such factors were to
render the conduct of business in a particular country undesirable or
impractical, or if the Company's current foreign manufacturing sources were to
cease doing business with the Company for any reason, the Company's business and
operating results could be adversely affected. The Company's business is also
subject to the risks associated with the imposition of additional trade
restrictions related to imported products, including quotas, duties, taxes and
other charges or restrictions.

MCDONALD'S, PHILIP MORRIS AND PEPSI RELATIONSHIPS 
The Company's business has been concentrated with McDonald's, Philip Morris and
Pepsi. The Company's business with these promotional customers (as well as its
other promotional product customers) is based upon purchase orders placed by the
customers. McDonald's, along with certain other customers, order a fixed
quantity of product to be delivered by an agreed date. While these orders may
be canceled prior to delivery of the product, the customer is responsible for
any costs associated with the canceled order. Philip Morris, Pepsi and certain
other customers are allowed to place purchase orders from time to time during
the course of a promotion. These promotional product customers are not committed
to making a minimum number of purchases. For all promotional product customers,
the actual purchases depend upon a number of factors including, without
limitation, the duration of the promotion and expected consumer redemption
rates. Consequently, the Company's level of net sales is difficult to predict
accurately and may fluctuate greatly from quarter to quarter.

The Company conducts its business with McDonald's through Simon, which was
acquired by the Company in June 1997. Simon designs and implements marketing
promotions for McDonald's, which include games, sweepstakes, premiums, events,
contests, coupon offers, sports marketing, licensing and promotional retail
items. Simon's net sales from its business with McDonald's consist of a
combination of sales of promotional products and various service fees. Net sales
to McDonald's accounted for 36% of the Company's consolidated net sales in
fiscal 1997.



                                       4

<PAGE>   5
Net sales to Philip Morris accounted for 16%, 30% and 57% of the Company's
consolidated net sales in 1997, 1996 and 1995, respectively. A substantial
majority of those sales relate to Philip Morris' Marlboro Adventure Team TM 7,
Marlboro Country Store(R)8 and Marlboro Unlimited(R)8 promotions. Final
regulations issued by the United States Food and Drug Administration with
respect to tobacco products could have a material adverse effect on the
Company's business with Philip Morris and on its results of operations. For a
description of those regulations and their potential impact on the Company's
business with Philip Morris, please refer to the Company's Amended Cautionary
Statement for purposes of the "Safe Harbor" Provisions of the Private Securities
Litigation Reform Act of 1995, filed herewith as Exhibit 99.3.

Net sales to Pepsi accounted for 21% and 38% of the Company's consolidated net
sales in 1997 and 1996, respectively. A substantial majority of those sales
related to the "Pepsi Stuff" national promotion and other similar Pepsi
promotions. The Company's agreements with Pepsi were terminated in December 1997
and the Company expects sales to Pepsi in 1998 to be minimal.

SALES AND DISTRIBUTION
The Company sells its promotional products and services through an employee
sales force composed of approximately 225 persons.

In addition to the Company's sales force, members of senior management are
actively involved in both selling the Company's promotional product services and
in managing large customer accounts. The Company's sales efforts on the
promotional products and services side focus on identifying prospective
customers, making sales presentations and managing the client relationship as
well as the client's promotional program from start to finish. These efforts are
targeted both at companies whose products and brands the Company is currently
helping to promote and at other large companies which tend to rely heavily on
promotional product advertising.

International sales accounted for approximately 27%, 8% and 3% of the Company's
consolidated net sales in 1997, 1996 and 1995, respectively. International sales
are currently made through the Company's account representatives in the United
States as well as through the Company's Germany, United Kingdom and Hong Kong
subsidiaries.

COMPETITION
The promotional products industry is highly fragmented and competitive, and some
of the Company's competitors have substantially greater financial and other
resources than the Company. The Company's promotional products and services
compete with the services of in-house advertising, promotional products and
purchasing departments and with designers and vendors of single or multiple
product lines. The promotional product services of the Company also compete for
advertising dollars with other media such as television, radio, newspapers,
magazines and billboards. Entry into the promotional product industry is not
difficult and new competitors are continually commencing operations.

The primary bases for competition are creativity in product design, quality and
style of products, prompt delivery, customer service, price and financial
strength. The Company believes that it currently competes favorably in each of
the foregoing areas and that its ability to provide a full range of integrated
services gives it a competitive advantage.

BACKLOG 
At December 31, 1997, the Company had written purchase orders for $204.2
million as compared to $97.6 million at December 31, 1996. The comparative
increase in the Company's backlog is the result of the Simon and Tonkin
acquisitions. The Company's purchase orders are generally subject to
cancellation with limited penalty and are therefore not necessarily indicative
of future revenues and earnings.

TESTING AND QUALITY CONTROL 
The Company bears the risk of non-conforming goods
sold to its customers and, in the case of outsourced products, generally has
recourse against the manufacturer. Because many products are sourced in Asia,
the Company relies primarily on monitoring and inspection activities to ensure
quality control rather than on any remedies it may have for defective goods.

7  MARLBORO ADVENTURE TEAM is a trademark of Philip Morris
   Incorporated.

8  MARLBORO COUNTRY STORE and MARLBORO UNLIMITED are registered trademarks of
   Philip Morris Incorporated.



                                       5
<PAGE>   6
The Company, through independent laboratories, performs extensive tests to
ensure that materials and fabrics meet all applicable United States and foreign
safety and quality standards, including flammability and child safety laws. In
some cases additional tests are performed by or on behalf of the Company's
customers.

IMPORTS AND IMPORT RESTRICTIONS
A substantial amount of net sales of the Company in 1997 was attributable to
products manufactured in Asia. The importation of such products is subject to
the constraints imposed by bilateral agreements between the United States and
substantially all of the countries from which the Company imports goods. These
agreements impose quotas that limit the quantity of certain types of goods,
including textile products imported by the Company, which can be imported into
the United States from those countries. Such agreements also allow the United
States to impose, under certain conditions, restraints on the importation of
categories of merchandise that, under the terms of the agreements, are not
subject to specified limits.

The Company's continued ability to source products that it imports may be
adversely affected by additional bilateral and multilateral agreements,
unilateral trade restrictions, significant decreases in import quotas, the
disruption of trade from exporting countries as a result of political
instability or the imposition of additional duties, taxes and other charges or
restrictions on imports.

Products imported by the Company from China currently receive the same
preferential tariff treatment accorded goods from countries granted "most
favored nation" status. However, the renewal of China's most favored nation
treatment has been a contentious political issue for several years and there
can be no assurance that such status will be continued. If China were to lose
its "most favored nation" status, goods imported from China will be subject to
significantly higher duty rates which would increase the cost of goods from
China. In 1997, a substantial amount of the Company's net sales were from
products manufactured in China.

EMPLOYEES
At December 31, 1997, the Company had approximately 1,425 full-time employees.
The Company's work force is not unionized and the Company believes that its
relations with its employees are good. Pursuant to the restructuring plan
announced in February 1998, the Company will consolidate certain operating
facilities, discontinue certain divisions of its apparel business and eliminate
approximately 450 positions of its worldwide work force.

ITEM 2.  PROPERTIES.

The Company leases its principal executive offices, certain manufacturing
operations and warehouse space in Gloucester, Massachusetts. At December 31,
1997, the Company occupied approximately 100,100 square feet (of which
approximately one-half was allocated to manufacturing operations) under leases
that expire in April 1999 through December 1999 and have an annual base rent of
approximately $760,000. All of the Gloucester facilities are owned by a trust of
which Mr. Shlopak, the Company's Chairman of the Board of Directors and Chief
Executive Officer, is both a trustee and beneficiary.

The Company also leases approximately 120,000 square feet of warehouse space in
Danvers, Massachusetts under the terms of a lease which expires in December 2011
and has an annual base rent of approximately $460,000. The warehouse is used by
the Company for inventory storage and to perform fulfillment services for
certain of its customers. This facility is owned by a trust of which Mr. Shlopak
and Mr. Brady, the Company's President and Chief Operating Officer, are both
trustees and beneficiaries.



                                       6
<PAGE>   7
Additionally, the Company leases approximately 60,000 square feet of warehouse
and office space in Milford, Connecticut which is used for fulfillment
operations pursuant to a lease which expires in March 2006. The Company also
leases approximately 20,800 square feet of warehouse and office space in
Norwood, Massachusetts which is used for certain of its advertising specialty
operations, pursuant to a lease which expires in September 2001. The Company
also leases approximately 12,000 square feet of office space in New York City,
pursuant to a lease which expires in July 1999 and leases approximately 14,000
square feet of additional office space in various US cities.

The Company's English subsidiary leases approximately 24,000 square feet of
warehouse and office space in three London suburbs pursuant to leases which
expire at various dates beginning in March 1998 through December 2007. The
Company's Hong Kong subsidiary leases approximately 3,800 square feet of office
space in Kowloon, Hong Kong, pursuant to a lease which expires in December 1999.
The Company's Taiwanese branch leases approximately 6,000 square feet of office
space in Taipei, Taiwan, pursuant to a lease which expires in February 1999. The
Company's Korean branch leases approximately 2,400 square feet of office space
in Seoul, Korea, pursuant to a lease which expires in April 1998.

Related to its Simon operations, the Company leases an aggregate of
approximately 120,000 square feet of office space in Los Angeles, Chicago and
Atlanta pursuant to leases which expire in December 2000 through November 2006.
The annual base rent of these leases is approximately $2,400,000. In addition to
its domestic lease facilities, Simon leases a total of approximately 34,100
square feet of European office space in Frankfurt, London, Munich and Paris,
and, leases an aggregate of approximately 29,300 square feet of Asian office and
warehouse space in Hong Kong and Tokyo under leases which expire in April 1998
through March 2000.

The Company leases approximately 175,000 square feet of warehouse, production
and office space in Monroe, Washington attributable to its acquisition of Tonkin
pursuant to a lease which expires in September 2007. The annual base rent of
this lease is approximately $504,000. In addition to this facility, Tonkin
leases approximately 22,900 square feet of office and warehouse space in Costa
Mesa, California under a lease which expires in November 2001.

For a summary of the Company's minimum rental commitments under all
noncancelable operating leases as of December 31, 1997, see notes to the
consolidated financial statements.

In connection with the February 1998 announced plan to restructure its worldwide
operations, the Company expects to consolidate certain of its operating
facilities. As a result of the restructuring, the Company will incur a first
quarter 1998 charge to its operations for lease cancellation costs and asset
write-offs associated with exiting certain leased facilities.

ITEM 3.  LEGAL PROCEEDINGS.

The Company and certain of its officers and directors have been named as
defendants in a putative class action filed on October 18, 1995 in the United
States District Court for the Southern District of New York ( BARRY HALLET, JR.
V. LI & FUNG, ET AL., Docket No. 95 Civ. 8917). Additional defendants include
the managing underwriter of the Company's previous public securities offerings
and a former principal stockholder of the Company. The plaintiff in the action
alleges that, in violation of the securities laws, the Company and its officers
made false and misleading statements concerning the Company's business which
artificially inflated the price of the Company's stock and that, as a result,
the plaintiff and other putative class members were damaged when they purchased
the Company's stock. The Company's motion to dismiss the complaint was denied
and a class of purchasers certified. Subsequently, the plaintiff voluntarily
dismissed his claims against the managing underwriter, without prejudice. The
parties began discovery proceedings. On March 4, 1998, with the assistance of a
professional mediator, all parties to this litigation reached an agreement in
principle to settle the case. The agreement is subject to preparation of
definitive settlement documents mutually agreeable to the parties and
preliminary and final approval, after notice to class members, by the Federal
District Court. If a definitive settlement is reached, in addition to payments
by other defendants and certain insurance companies, the Company will make a
cash contribution of $4 million.


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<PAGE>   8
On or about February 15, 1997, Montague Corporation ("Montague") filed a
complaint against the Company in the Middlesex County Superior Court of the
Commonwealth of Massachusetts (Civil Action No. 97-00888). The complaint arises
out of an alleged distribution agreement ("Agreement") between the Company and
Montague's exclusive distributor for the sale of its bicycles in connection with
promotional programs in the United States. The complaint alleges that the
Company breached the purported Agreement, made negligent misrepresentations
concerning its performance of the Agreement and engaged in unfair and deceptive
trade practices in violation of Massachusetts General Law Chapter 93A. Montague
seeks actual and punitive damages with interest, attorneys' fees and costs. The
Company has vigorously defended the action and there has been extensive
discovery to date. As a result of court ordered mediation, the parties began
settlement discussions, which are ongoing. The Company is unable to express an
opinion as to the outcome of either the settlement discussions or the
litigation.

On February 11, 1993, Simon filed a complaint against Promotional Concept Group,
Inc. ("PCG") in the United States District Court for the Central District of
California (Case No. SA-CV 93-156 AHS (EEx)). On April 30, 1993, PCG filed its
answer, denying liability, as well as a counterclaim against Simon. Simon
alleges that PCG materially breached a contract between Simon and PCG dated
January 27, 1992 ("Contract"), under which Simon and PCG agreed to sell video
cassette movies to supermarkets. In its complaint, Simon seeks, actual and
exemplary damages, as well as an accounting from PCG. PCG denies liability and
has counterclaimed alleging, among other things, that Simon wrongfully
terminated the Contract, breached the Contract by failing to perform according
to the terms of the Contract, engaged in unfair competition in violation of
state law, and violated the Lanham Act, 11 U.C.C. ss. 1125. PCG seeks actual and
exemplary damages, as well as an accounting from Simon. The Court has under
submission certain motions, including a motion by Simon to strike the PCG
damages claim, which, if granted would have a material effect on the litigation.
Simon has, over the course of a number of months, engaged in settlement
discussions with Interpublic Group, Inc., a corporate affiliate of PCG, which is
negotiating on behalf of itself and PCG. At this time no acceptable settlement
proposal has emerged and the Company is unable to express an opinion as to the
outcome of either the settlement or the litigation. If the matter is not
settled, trial will be to the court sitting without a jury, and is currently set
for July 21, 1998.

In the opinion of management, the anticipated outcomes of the foregoing pending
actions are not expected, in the aggregate, to have a material adverse effect on
the Company's financial condition, results of operations or net cash flows.

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

No matters were submitted to a vote of the Company's security holders during the
fourth quarter of the fiscal year ended December 31, 1997.




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<PAGE>   9



                      EXECUTIVE OFFICERS OF THE REGISTRANT


The following are the names, ages, positions with the Company and a brief
description of the business experience during the last five years of the
executive officers of the Company, all of whom serve until they resign or are
removed from such offices by the Board of Directors:

GREGORY P. SHLOPAK (51):      Chairman of the Board of Directors and Chief
                              Executive Officer. Mr. Shlopak is a founder of
                              Cyrk and has served as one of its directors since
                              its incorporation in 1990. From May 1990 to May
                              1993, Mr. Shlopak served as the Company's
                              President and Secretary and was elected Chairman
                              of the Board and Chief Executive Officer in May
                              1993. Mr. Shlopak was also the founder, President
                              and a director of a company engaged in the
                              manufacture of custom screen-printed and
                              embroidered apparel and accessories that was
                              incorporated in 1976 and was merged into the
                              Company in July 1993.

PATRICK D. BRADY (42):        President and Chief Operating Officer. Mr. Brady
                              is a founder of the Company and has served as one
                              of its directors since its incorporation in 1990.
                              Mr. Brady was the Chief Operating Officer and
                              Treasurer of the Company from May 1990 until May
                              1993 and served as Chief Financial Officer from
                              May 1993 to September 1994. Mr. Brady was elected
                              President and Chief Operating Officer in May 1993.

TERRY B. ANGSTADT (44):       Executive Vice President. Mr. Angstadt has been a
                              General Manager of the Company since January 1992.
                              Mr. Angstadt was elected an Executive Vice
                              President of the Company in May 1993.

TED L. AXELROD (42):          Executive Vice President. Mr. Axelrod joined the
                              Company in July 1995 to direct the Company's
                              corporate strategy and development efforts. He was
                              elected an Executive Vice President of the Company
                              in September 1997. From August 1987 to July 1995,
                              he held various positions including Managing
                              Director and Head of Mergers and Acquisitions of
                              BNY Associates, Incorporated, an investment
                              banking subsidiary of The Bank of New York
                              Company, Inc. (formerly BNE Associates, Inc., a
                              subsidiary of The Bank of New England, N.A.).

DOMINIC F. MAMMOLA (41):      Excecutive Vice President and Chief
                              Financial Officer. Mr.Mammola was elected an
                              Executive Vice President of the Company in
                              September 1997. He has served as Vice President
                              and Chief Financial Officer of the Company since
                              September 1994. From April 1987 to June 1994, he
                              was Chief Financial Officer of Papa Gino's, Inc.,
                              a restaurant chain.


                                       9
<PAGE>   10




                                     PART II

ITEM 5.  MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS.

The Company's stock is traded on the Nasdaq National Market under the symbol
CYRK. The following table presents, for the periods indicated, the high and low
sales prices of the Company's common stock as reported by the Nasdaq National
Market.
<TABLE>
<CAPTION>

                                1997                              1996
                          High            Low            High            Low
                          ----            ---            ----            ---
<S>                     <C>            <C>             <C>             <C>   
First Quarter           $13.00         $11.00          $16.75          $10.25
Second Quarter           12.88          10.50           16.25           11.38
Third Quarter            11.50           9.75           13.88            9.75
Fourth Quarter           13.00           9.63           13.00           10.00
</TABLE>

As of February 27, 1998, the Company had approximately 106 holders of record
(representing approximately 2,700 beneficial owners) of its common stock. The
last reported sale price of the Company's common stock on February 27, 1998 was
$13.00.

The Company has never paid cash dividends, other than stockholder distributions
of Subchapter S earnings during 1993 and 1992, and none are contemplated in the
foreseeable future as the Company currently intends to retain its earnings to
finance future growth. In addition, the Company's ability to pay cash dividends
is limited pursuant to the terms of its credit facilities.


                                       10
<PAGE>   11
ITEM 6.  SELECTED FINANCIAL DATA.

<TABLE>
<CAPTION>

SELECTED INCOME                        Year Ended December 31,
STATEMENT DATA:            1997(1)        1996       1995        1994       1993
                           -------        ----       ----        ----       ----
                                (In thousands, except per share data)

<S>                      <C>          <C>        <C>         <C>        <C>     
Net sales                $558,623     $250,901   $135,842    $401,936   $165,708
Net income (loss)           3,236          438     (2,338)     30,409      8,650
Earnings (loss) per
  common share - basic       0.26         0.04      (0.22)       3.20       1.18
Earnings (loss) per
  common share - diluted     0.25         0.04      (0.22)       3.20       1.18

 

SELECTED BALANCE                                 December 31,
SHEET DATA:                  1997         1996       1995        1994       1993
                             ----         ----       ----        ----       ----
                                                (In thousands)

Working capital          $ 61,314     $100,565   $106,188    $115,939   $ 25,101
Total assets              313,845      190,239    137,598     147,029     67,221
Long-term debt              9,611           --         --          --         53

Cash dividends                 --           --         --          --      3,900
Stockholders' equity      160,003      124,347    123,600     125,659     27,523
</TABLE>


(1)    Includes the results of operations of acquired companies from the
       acquisition dates. See notes to consolidated financial statements.



                                       11
<PAGE>   12




ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS.

FORWARD-LOOKING STATEMENTS AND ASSOCIATED RISKS

From time to time, the Company may provide forward-looking information such as
forecasts of expected future performance or statements about the Company's plans
and objectives. These forward-looking statements are based largely on the
Company's expectations and are subject to a number of risks and uncertainties,
certain of which are beyond the Company's control. The Company wishes to caution
readers that actual results may differ materially from those expressed in any
forward-looking statements made by, or on behalf of, the Company as a result of
factors described in the Company's Amended Cautionary Statement for Purposes of
the "Safe Harbor" Provisions of the Private Securities Litigation Reform Act of
1995, filed herewith as Exhibit 99.3.

GENERAL
The Company is a full-service, integrated provider of marketing and promotional
products and services. As such, the Company generates revenue from the sale of
promotional products and the development of marketing programs. The majority of
the Company's revenue is derived from the sale of promotional products to
consumer product companies seeking to promote their brand and build customer
loyalty.

Historically, the Company's business has been heavily concentrated with two
customers, Pepsi-Cola Company ("Pepsi") and Philip Morris Incorporated ("Philip
Morris"). In 1995, sales to Philip Morris accounted for 57% of the Company's
total net sales. Purchases of promotional products by Pepsi and Philip Morris in
1996 accounted for 38% and 30% of net sales, respectively. In 1997, net sales to
Pepsi accounted for 21% of total net sales, while Philip Morris accounted for
16% of total net sales.

As a part of its continuing effort to diversify its customer base and broaden
its capability, the Company completed the acquisition of two providers of
promotional services and products during the second quarter of 1997. These
transactions were completed through mergers of these providers with and into
wholly-owned subsidiaries of the Company. On April 7, 1997, the Company acquired
Tonkin, Inc. ("Tonkin"), a Monroe, Washington provider of custom promotional
programs and licensed promotional products. On June 9, 1997, the Company
acquired Simon Marketing, Inc. ("Simon"), a Los Angeles-based global marketing
and promotion agency and provider of custom promotional products. Simon's
business is heavily concentrated with McDonald's Corporation ("McDonald's"). Net
sales to McDonald's accounted for 36% of the Company's total net sales in 1997.

The Company's business with McDonald's, Philip Morris and Pepsi (as well as
other promotional customers) is based upon purchase orders placed from time to
time during the course of promotions. There are no written agreements which
commit them to make a certain level of purchases. The actual level of purchases
depends on a number of factors, including the duration of the promotion and
consumer redemption rates. Consequently, the Company's level of net sales is
difficult to predict accurately and can fluctuate greatly from quarter to
quarter. The Company expects that a significant percentage of its net sales in
1998 will be to McDonald's and Philip Morris. The Company's agreements with
Pepsi were terminated in December 1997 and the Company expects sales to Pepsi in
1998 to be minimal.

Philip Morris solicits competitive bids for its promotional programs. The
Company's profit margin depends, to a great extent, on its competitive position
when bidding and its ability to manage its costs after being awarded bids.
Increased competition is expected to continue and may adversely impact the
Company's profit margin on Philip Morris promotions in the future. Recent
negotiations between state attorneys general and certain tobacco companies,
including Philip Morris, as well as recent federal regulations, would result in
a ban on promotional programs relating to tobacco products and would have a
material adverse effect on the Company's business with Philip Morris and its
results of operations.


                                       12
<PAGE>   13

At December 31, 1997, the Company had written purchase orders for $204.2 million
as compared to $97.6 million at December 31, 1996. The comparative increase in
the Company's backlog is the result of the Simon and Tonkin acquisitions. The
Company's purchase orders are generally subject to cancellation with limited
penalty and are therefore not necessarily indicative of future revenues or
earnings.

On February 13, 1998, the Company announced a plan to restructure its worldwide
operations. The plan reflects the Company's strategy to focus on its core
business in the promotional marketing industry. The Company intends to
consolidate certain operating facilities, discontinue certain divisions of its
apparel business and eliminate approximately 450 positions or 28% of its
worldwide work force. The majority of the eliminated positions will affect the
screen printing and embroidery business in Gloucester, Massachusetts. The
Company estimates that a pre-tax charge of approximately $12 to $15 million will
be recorded in the first quarter of 1998. The charge will consist of asset
write-downs, employee termination costs, lease cancellations and other related
exit costs.

RESULTS OF OPERATIONS

1997 Compared to 1996
Net sales increased $307.7 million, or 123%, to $558.6 million in 1997 from
$250.9 million in 1996. The increase in net sales was primarily attributable to
revenues associated with Simon and Tonkin. Promotional product sales in 1997
totaled $523.6 million, or an increase of 158%, as compared to $202.7 million in
1996. Net sales related to the Company's private label and Cyrk brand apparel
business in 1997 totaled $35.0 million, or a decrease of 27%, as compared to
$48.2 million in 1996 as a result of an overall softer retail apparel market.

Gross profit increased $66.1 million, or 179%, to $103.1 million in 1997 from
$37.0 million in 1996. As a percentage of net sales, gross profit increased to
18.5% in 1997 from 14.7% in 1996. This increase was due principally to more
favorable margins associated with the Company's diversified customer base and
the increased sales mix in the promotional industry segments characterized by
higher gross margins.

Selling, general and administrative expenses totaled $94.0 million as compared
to $37.0 million in 1996. As a percentage of net sales, selling, general and
administrative costs totaled 16.8% as compared to 14.8% in 1996. The Company's
increased spending was primarily attributable to its expanded global sales and
operations.

Interest income in 1997 was attributable to interest earned on short-term
investments of excess cash, primarily in investment grade securities.

Interest expense increased to $2.1 million in 1997 from $.3 million in 1996 as a
result of higher debt levels incurred in connection with the Company's
acquisitions of Simon and Tonkin.

Equity in loss of affiliates of $1.4 million in 1997 and $1.1 million in 1996
represents the Company's proportionate share of investments being accounted for
under the equity method.

For an analysis of the change in the effective tax rates from 1995 to 1997 and a
discussion of the valuation allowance recorded by the Company, see notes to
consolidated financial statements.

1996 Compared to 1995
Net sales increased $115.1 million, or 85%, to $250.9 million in 1996 from
$135.8 million in 1995. The increase in net sales was directly attributable to
the success of the Company's customer diversification effort. Promotional
product sales in 1996 totaled $202.7 million, or an increase of 108%, as
compared to $97.3 million in 1995. Net sales related to the Company's private
label and Cyrk brand business in 1996 totaled $48.2 million, or an increase of
25%, as compared to $38.5 million in 1995.

Gross profit increased $13.6 million, or 58%, to $37.0 million in 1996 from
$23.4 million in 1995. As a percentage of net sales, gross profit decreased to
14.7% in 1996 from 17.2% in 1995 primarily as a result of the continued
concentration of sales volume and lower margins associated with the large
promotional programs.



                                       13
<PAGE>   14

Selling, general and administrative expenses increased $7.4 million, or 25%, to
$37.0 million in 1996 from $29.7 million in 1995, but decreased as a percentage
of net sales to 14.8% in 1996 from 21.8% in 1995. The Company's increased
spending was primarily attributable to its expanded global sales, sourcing and
fulfillment capabilities. The decrease in selling, general and administrative
expenses as a percentage of net sales was attributable to the comparative
increase in net sales.

Interest income in 1996 was attributable to interest earned on short-term
investments of excess cash, primarily in investment grade securities.

Equity in loss of affiliates of $1.1 million in 1996 and $.5 million in 1995
represents the Company's proportionate share of investments being accounted for
under the equity method.

LIQUIDITY AND CAPITAL RESOURCES
Working capital at December 31, 1997 was $61.3 million compared to $100.6
million at December 31, 1996. This $39.3 million decrease in working capital was
primarily attributable to the Simon and Tonkin acquisitions. Net cash provided
by operating activities, net of acquisitions, during 1997 was $31.5 million. The
primary sources of cash provided by operations were principally related to a
decrease in accounts receivable and inventories totaling $38.2 million which was
partially offset by a reduction in accounts payable of $11.8 million.

Trade accounts receivable grew to $95.4 million at December 31, 1997 from $57.3
million at December 31, 1996, primarily as a result of increased sales in the
fourth quarter of 1997 compared to the fourth quarter of 1996. Days sales
outstanding were 47 days and 60 days at December 31, 1997 and December 31, 1996,
respectively.

Net cash used in investing activities was $27.9 million, which was primarily
attributable to $16.6 million of net cash used to acquire Simon and Tonkin in
the second quarter of 1997. Additionally, the Company purchased $6.0 million of
equipment and invested $7.5 million in an apparel joint venture. As part of its
plan to restructure operations and focus on the promotional marketing industry,
the Company does not anticipate further significant investments in the apparel
joint venture. In 1996, net cash provided by investing activities was 
$6.2 million, which included $16.8 million of net sales of investments, offset
by $3.4 million of additions to property and equipment, $1.8 million of acquired
intangible assets, a $1.7 million investment in the apparel joint venture and
$2.3 million of loans made to an affiliate.

The Company currently anticipates that its 1998 purchases of property and
equipment will not change significantly from the 1997 levels. The Company
expects to make cash payments of approximately $3.0 to $4.0 million for employee
termination costs, lease buyouts and other exit costs associated with its plan
to restructure its operations.

Since inception, the Company has financed its working capital and capital
expenditure requirements through cash generated from operations, public sales of
common stock, bank borrowings and capital equipment leases. Such cash
requirements for 1997 were provided principally by operating activities.

The Company currently has available several worldwide bank letters of credit and
revolving credit facilities which expire at various dates beginning in March
1998. As of December 31, 1997, based on the borrowing base formulas prescribed
by these credit facilities, the Company's borrowing capacity was $104.8 million,
of which $20.6 million of short-term borrowings and $18.9 million in letters of
credit were outstanding. Borrowings under these facilities are collateralized by
all assets of the Company.

In February 1998, the Company issued 975,610 shares of its common stock and a
warrant to purchase up to 100,000 shares of its common stock in a private
placement, resulting in net proceeds of approximately $10.0 million which will
be used for general corporate purposes.

Management believes that the Company's existing cash position, credit
facilities, and its ability to obtain additional financing, combined with
internally generated cash flow, will be adequate for its liquidity and capital
needs at least through the end of 1998.



                                       14
<PAGE>   15

IMPACT OF THE YEAR 2000 ISSUE

The Year 2000 Issue is the result of computer programs being written using two
digits rather than four to define the applicable year. Any of the Company's
computer programs that have date-sensitive software may recognize a date using
"00" as the year 1900 rather than the year 2000. This could result in a system
failure or miscalculations causing disruptions of operations, including, among
other things, a temporary inability to process transactions, send invoices or
engage in similar normal business activities.

Based on a recent assessment, the Company determined that it will be required to
modify or replace significant portions of its software so that its computer
systems will properly utilize dates beyond December 31, 1999. The Company
presently believes that with modifications to existing software and conversions
to new software, the Year 2000 Issue can be mitigated. As a result of
discussions with its computer software program suppliers, the Company has been
assured that all of its current software will be modified or replaced to be Year
2000 compliant. Further, the Company has initiated a formal Year 2000 compliance
document whereby the Company's software suppliers will certify their plans and
action steps for modification or replacement of existing Company software to
ensure timely Year 2000 compliance. However, if such modifications and
conversions are not made, or are not completed timely, the Year 2000 Issue could
have a material impact on the operations of the Company.

The Company will also initiate formal communications with its major customers
and suppliers to determine the extent to which the Company may be vulnerable to
the failure of those third parties to address their own Year 2000 issues. There
can be no guarantee that the systems of other companies upon which the Company's
systems rely will be timely converted, or that a failure to convert by another
company, or a conversion that is incompatible with the Company's systems, would
not have a material adverse effect on the Company.

Currently, the Company does not expect that the costs associated with becoming
Year 2000 compliant will be material. The Company expects to complete its Year
2000 assessments, modifications and conversions by the end of 1998.



                                       15
<PAGE>   16



<TABLE>
<CAPTION>

ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.
                                                                                                        PAGE
<S>                                                                                                       <C>
Report of Independent Accountants                                                                         23
Consolidated Balance Sheets as of December 31, 1997 and 1996                                              24
Consolidated Statements of Operations for the years ended December 31, 1997, 1996 and 1995                25
Consolidated Statements of Stockholders' Equity for the years ended December 31, 1997, 1996
       and 1995                                                                                           26
Consolidated Statements of Cash Flows for the years ended December 31, 1997, 1996 and 1995                27
Notes to Consolidated Financial Statements                                                              28-40

Schedule II:  Valuation and Qualifying Accounts                                                           41


</TABLE>

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE.

NONE


                                       16
<PAGE>   17
                                    PART III


ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT.

The information required by this item regarding the Company's directors is
included in the Company's Proxy Statement to be filed pursuant to Schedule 14A
in connection with the Company's 1998 Annual Meeting of Stockholders under the
section captioned "Election of Directors" and is incorporated herein by
reference thereto. Information regarding the Company's executive officers is set
forth in Part I hereof, above, under the caption "Executive Officers of the
Registrant" and is incorporated herein by reference thereto.


ITEM 11. EXECUTIVE COMPENSATION.

The information required by this item is included in the Company's Proxy
Statement to be filed pursuant to Schedule 14A in connection with the Company's
1998 Annual Meeting of Stockholders under the sections captioned "Directors'
Compensation" and "Executive Compensation" and is incorporated herein by
reference thereto.


ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT.

The information required by this item is included in the Company's Proxy
Statement to be filed pursuant to Schedule 14A in connection with the Company's
1998 Annual Meeting of Stockholders under the section captioned "Security
Ownership of Certain Beneficial Owners and Management" and is incorporated
herein by reference thereto.


ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS.

The information required by this item is included in the Company's Proxy
Statement to be filed pursuant to Schedule 14A in connection with the Company's
1998 Annual Meeting of Stockholders under the section captioned "Compensation
Committee Interlocks and Insider Participation" and is incorporated herein by
reference thereto.


                                       17
<PAGE>   18

                                     PART IV


ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K.

         (a) DOCUMENTS FILED AS PART OF THIS REPORT.

              1.    FINANCIAL STATEMENTS:

                    Consolidated Balance Sheets as of December 31, 1997 and 1996

                    Consolidated Statements of Operations for the years ended 
                    December 31, 1997, 1996 and 1995

                    Consolidated Statements of Stockholders' Equity for the 
                    years ended December 31, 1997, 1996 and 1995

                    Consolidated Statements of Cash Flows for the years ended 
                    December 31, 1997, 1996 and 1995

                    Notes to Consolidated Financial Statements

              2.    FINANCIAL STATEMENT SCHEDULES FOR THE FISCAL YEARS ENDED 
                    DECEMBER 31, 1997, 1996 AND 1995:

                    Schedule II:      Valuation and Qualifying Accounts.

                    All other schedules for which provision is made in the
                    applicable accounting regulations of the Securities
                    and Exchange Commission are not required under the
                    related instructions or are inapplicable, and
                    therefore have been omitted.


                                       18
<PAGE>   19




               EXHIBITS

 EXHIBIT NO.   DESCRIPTION

    2.1 (1)    Agreement of Merger dated July 6, 1993 between the Registrant and
               Cyrk, Inc.
    3.1 (6)    Restated Certificate of Incorporation of the Registrant
    3.2 (2)    Amended and Restated By-laws of the Registrant
    4.1 (2)    Specimen certificate representing Common Stock
   10.1 (2)    1993 Non-Employee Director Stock Option Plan
   10.2 (3)(2) 1993 Employee Stock Purchase Plan
   10.3 (3)(6) 1993 Omnibus Stock Plan, as amended
   10.4 (4)    First Amended and Restated Marlboro Adventure Team Products Trade
               Financing Arrangement Agreement dated as of January 10, 1994,
               between the Registrant and Philip Morris Incorporated
   10.5 (2)    Subscription and Registration Rights Agreement dated as of May 1,
               1990, between Li & Fung (B.V.I.) Limited, Patrick D. Brady,
               Gregory P. Shlopak and the Registrant
   10.6 (6)    Letter agreement dated November 30, 1994 among Li & Fung
               (Trading) Ltd., Li & Fung (B.V.I.) Ltd. and the Registrant
   10.7 (2)    Lease dated as of April 19, 1989, between Gregory P. Shlopak and
               Paul M. Butman, Jr., as Trustees of PG Realty Trust, and Cyrk,
               Inc.
   10.8 (2)    Lease dated as of April 19, 1989, between Gregory P. Shlopak and
               Paul M. Butman, Jr., as Trustees of LPG Realty Trust, and Cyrk,
               Inc.
   10.9 (8)    Lease dated April 17, 1986 between Spaulding and Slye Company and
               Parker Brothers Division of Kenner-Parker Toys Inc., with
               Assignment of Lessee's Interest in Lease dated as of June 11,
               1995 between Tonka Corporation and the Registrant
   10.10 (1)   Letter Agreement dated October 19, 1993, between the Registrant
               and The Hongkong and Shanghai Banking Corporation Limited
   10.11 (1)   Revolving Credit Agreement dated as of December 1, 1993, between
               the Registrant and The Hongkong and Shanghai Banking Corporation
               Limited
   10.12 (1)   Letter Agreement dated January 5, 1994, between the Registrant
               and The Hongkong and Shanghai Banking Corporation Limited
   10.13 (1)   Amendment No. 1 to Revolving Credit Agreement dated as of January
               12, 1994, between the Registrant and The Hongkong and Shanghai
               Banking Corporation Limited
   10.14 (1)   Security Agreement dated as of December 1, 1993, between the
               Registrant and The Hongkong and Shanghai Banking Corporation
               Limited
   10.15 (5)   Revolving Credit Agreement dated May 9, 1994 between the
               Registrant and Fleet Bank of Massachusetts, N.A.
   10.16 (5)   Security Agreement dated May 9, 1994 between the Registrant and 
               Fleet Bank of Massachusetts, N.A.
   10.17 (5)   Security and Loan Agreement dated May 12, 1994 between the
               Registrant and The Pacific Bank
   10.18 (5)   Security Agreement dated May 12, 1994 between the Registrant and
               The Pacific Bank
   10.19 (5)   Letter Agreement dated May 5, 1994 between the Registrant and The
               Hongkong and Shanghai Banking Corporation Limited
   10.20 (5)   Intercreditor Agreement dated May 12, 1994 among the Registrant,
               Fleet Bank of Massachusetts, N.A., The Pacific Bank, and The
               Hongkong and Shanghai Banking Corporation Limited
   10.21 (8)   Letter agreement dated February 7, 1996, between the Registrant
               and The Wells Fargo HSBC Trade Bank, N.A.
   10.21.1 (10)Letter agreement dated March 26, 1997, between the Registrant and
               The Wells Fargo HSBC Trade Bank, N.A.




                                       19
<PAGE>   20
                    EXHIBITS - continued


 EXHIBIT NO.                                    DESCRIPTION


10.22(1)            Tax Allocation and Indemnity Agreement dated July 6, 1993,
                    among Cyrk, Inc., the Registrant, Gregory P. Shlopak and
                    Patrick D. Brady
10.23(3)(2)         Restricted Stock Purchase Agreement dated May 10, 1993,
                    between the Registrant and Terry B. Angstadt
10.24(3)(7)         Life Insurance Agreement dated as of November 15, 1994 by
                    and between the Registrant and Patrick D. Brady as Trustee
                    under a declaration of trust dated November 7, 1994 between
                    Gregory P. Shlopak and Patrick D. Brady, Trustee, entitled
                    "The Shlopak Family 1994 Irrevocable Insurance Trust"
10.24.1(3)(7)       Assignments of Life Insurance policies as Collateral, each
                    dated November 15, 1994 
10.25(3)(7)         Life Insurance Agreement dated as of November 15, 1994 by
                    and between the Registrant and Patrick D. Brady as Trustee
                    under a declaration of trust dated November 7, 1994 between
                    Gregory P. Shlopak and Patrick D. Brady, Trustee, entitled
                    "The Gregory P. Shlopak 1994 Irrevocable Insurance Trust"
10.25.1(3)(7)       Assignments of Life Insurance policies as Collateral, each
                    dated November 15, 1994 
10.26(3)(7)         Consulting Agreement dated as of November 15, 1994 by and
                    between the Registrant and Gregory P. Shlopak
10.27(3)(7)         Life Insurance Agreement dated as of November 15, 1994 by
                    and between the Registrant and Walter E. Moxham, Jr. as
                    Trustee under a declaration of trust dated November 7, 1994
                    between Patrick D. Brady and Walter E. Moxham, Jr., Trustee,
                    entitled "The Patrick D. Brady 1994 Irrevocable Insurance
                    Trust"
10.27.1(3)(7)       Assignments of Life Insurance policies as Collateral, each
                    dated November 15, 1994
10.28(3)(7)         Consulting Agreement dated as of November 15, 1994 by and
                    between the Registrant and Patrick D. Brady
10.29(7)            First Amended and Restated Agreement of Limited Partnership
                    dated as of March 28, 1995 by and between the Registrant and
                    Grant & Partners Limited Partnership 
10.30(7)            Revolving Credit Agreement dated as of March 28, 1995 by and
                    between the Registrant and Grant & Partners Limited
                    Partnership 
10.30.1(10)         Agreement dated October 11, 1996, between the Registrant and
                    Grant & Partners Limited Partnership 
10.31(7)            Option Agreement dated as of March 28, 1995 by and among the
                    Registrant, Grant & Partners, Inc., Alan Grant and Grant &
                    Partners Limited Partnership
10.32(2)(7)         Non-Qualified Stock Option Agreement dated as of February
                    10, 1995 by and between the Registrant and Alan Grant
10.33(2)(7)         Non-Qualified Stock Option Agreement dated as of March 28,
                    1995 by and between the Registrant and Alan Grant
10.34(10)           Loan agreement dated April 30, 1996, between the Registrant,
                    125 Water Street, LLC, Gregory P. Shlopak and Patrick D.
                    Brady
10.34.1(10)         Promissory Note dated April 30, 1996, between the Registrant
                    and 125 Water Street, LLC
10.35(3)(13)        1997 Acquisition Stock Plan
10.36(11)           Securities Purchase Agreement dated as of March 18, 1997, by
                    and among Exchange Applications, Inc., Grant & Partners
                    Limited Partnership, Cyrk, Inc., Insight Ventures Partners
                    I, L.P. and certain other parties
10.37               Securities Purchase Agreement dated February 12, 1998 by and
                    between Cyrk, Inc. and Ty Warner, filed herewith
21.1                List of Subsidiaries, filed herewith
23.1                Consent of Coopers & Lybrand L.L.P. - Independent
                    Accountants, filed herewith
27.96               Restated Financial Data Schedule, Filed herewith
27.97               Financial Data Schedule, filed herewith
99.1(9)             Cautionary Statement for Purposes of the "Safe Harbor"
                    Provisions of the Private Securities Litigation Reform Act
                    of 1995
99.2(10)            Amended Cautionary Statement for Purposes of the "Safe
                    Harbor" Provisions of the Private Securities Litigation
                    Reform Act of 1995



                                       20
<PAGE>   21
                    EXHIBITS - continued


 EXHIBIT NO.                                    DESCRIPTION


99.2(12)            Amended Cautionary Statement for Purposes of the "Safe
                    Harbor" Provisions of the Private Securities Litigation
                    Reform Act of 1995
99.3                Amended Cautionary Statement for Purposes of the "Safe
                    Harbor" Provisions of the Private Securities Litigation
                    Reform Act of 1995, filed herewith

- --------------------------------------------------------------------------------


1                   Filed as an exhibit to the Registrant's Registration
                    Statement on Form S-1 (Registration No. 33-75320) or an
                    amendment thereto and incorporated herein by reference.

2                   Filed as an exhibit to the Registrant's Registration
                    Statement on Form S-1 (Registration No. 33-63118) or an
                    amendment thereto and incorporated herein by reference.

3                   Management contract or compensatory plan or arrangement.

4                   Filed as an exhibit to the Registrant's Registration
                    Statement on Form S-1 (Registration No. 33-75320) or an
                    amendment thereto accompanied by a request for confidential
                    treatment as to certain portions and incorporated herein by
                    reference.

5                   Filed as an exhibit to the Registrant's Registration
                    Statement on Form 10-Q dated March 31, 1994 and incorporated
                    herein by reference.

6                   Filed as an exhibit to the Annual Report on Form 10-K for
                    the year ended December 31, 1994 and incorporated herein by
                    reference.

7                   Filed as an exhibit to the Registrant's Registration
                    Statement on Form 10-Q dated March 31, 1995 and incorporated
                    herein by reference.

8                   Filed as an exhibit to the Annual Report on Form 10-K for
                    the year ended December 31, 1995 and incorporated herein by
                    reference.

9                   Filed as an exhibit to the Registrant's Registration
                    Statement on Form 10-Q dated September 30, 1996 and
                    incorporated herein by reference.

10                  Filed as an exhibit to the Annual Report on Form 10-K for
                    the year ended December 31, 1996 and incorporated herein by
                    reference.

11                  Filed as an exhibit to the Registrant's Registration
                    Statement on Form 10-Q dated March 31, 1997 and incorporated
                    herein by reference.

12                  Filed as an exhibit to the Registrant's Report on Form 8-K/A
                    dated June 9, 1997 and incorporated herein by reference.

13                  Filed as an exhibit to the Registrant's Registration
                    Statement on Form S-8 (Registration No.333-45655) and
                    incorporated herein by reference.



             (b)    REPORTS ON FORM 8-K.
                    No reports on Form 8-K were filed during the last quarter of
                    the fiscal year ended December 31, 1997.



                                       21
<PAGE>   22

                                   SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange
Act of 1934, the registrant has duly caused this report to be signed on its
behalf by the undersigned, thereunto duly authorized.


                                   CYRK, INC.



Date:  March 27, 1998             By:   /s/PATRICK D. BRADY
                                         -------------------
                                           Patrick D. Brady
                                           President


Pursuant to the requirements of the Securities Exchange Act of 1934, this report
has been signed below by the following persons on behalf of the registrant and
in the capacities and on the dates indicated.


/S/Gregory P. Shlopak           Chairman of the Board             March 27, 1998
- ---------------------           Chief Executive Officer
GREGORY P. SHLOPAK              (principal executive officer)
                                Director
                                                            


/S/Patrick D. Brady            President                          March 27, 1998
- -------------------            Chief Operating Officer
PATRICK D. BRADY               Director
                                                      


/S/Dominic F. Mammola          Chief Financial Officer            March 27, 1998
- ---------------------          (principal financial and
DOMINIC F. MAMMOLA             accounting officer)
                                                       


/S/Joseph W. Bartlett          Director                           March 27, 1998
- ---------------------
JOSEPH W. BARTLETT


/S/J. Anthony Kouba            Director                           March 27, 1998
- -------------------
J. ANTHONY KOUBA


/S/Louis Marx, Jr.             Director                           March 27, 1998
- ------------------
LOUIS MARX, JR.



                                       22
<PAGE>   23
                                       
                       REPORT OF INDEPENDENT ACCOUNTANTS



To the Board of Directors and
   Stockholders of Cyrk, Inc.:

We have audited the consolidated financial statements and the financial
statement schedule of Cyrk, Inc. and subsidiaries listed in Items 14a(1) and (2)
of this Form 10-K. These financial statements and the financial statement
schedule are the responsibility of the Company's management. Our responsibility
is to express an opinion on these financial statements and the financial
statement schedule based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion the financial statements referred to above, present fairly, in
all material respects, the consolidated financial position of Cyrk, Inc. and
subsidiaries as of December 31, 1997 and 1996, and the consolidated results of
their operations and their cash flows for each of the three years in the period
ended December 31, 1997, in conformity with generally accepted accounting
principles. In addition, in our opinion, the financial statement schedule
referred to above, when considered in relation to the basic financial
statements taken as a whole, presents fairly, in all material respects, the
information required to be included therein.




                                               Coopers & Lybrand L.L.P.


Boston, Massachusetts
February 13, 1998, except as to the information 
presented in Note 18, for which the date is 
March 4, 1998


                                       23

<PAGE>   24
                                   CYRK, INC.
                           CONSOLIDATED BALANCE SHEETS
                           December 31, 1997 and 1996
                        (In thousands, except share data)

                                     ASSETS
<TABLE>
<CAPTION>
                                                                    1997         1996
                                                                  --------     -------- 

<S>                                                               <C>           <C>  
Current assets:
  Cash and cash equivalents                                       $ 42,513      $44,224
  Investments                                                           --        2,420
  Accounts receivable:
   Trade, less allowance for doubtful accounts of $3,801 in
     1997 and $3,191 in 1996                                        95,388       57,340
   Officers, stockholders and related parties                          228        3,466
  Inventories                                                       46,317       45,904
  Prepaid expenses and other current assets                         10,649        6,114
  Deferred income taxes                                              9,746        6,186
                                                                  --------     -------- 
     Total current assets                                          204,841      165,654
Property and equipment, net                                         16,268       10,407
Excess of cost over net assets acquired, net                        77,483        4,970
Investments in and advances to affiliates                            9,506        4,352
Other assets                                                         5,747        4,856
                                                                  ========     ========
                                                                  $313,845     $190,239
                                                                  ========     ========

                      LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
  Short-term borrowings                                           $ 20,826     $ 18,749
  Accounts payable:
   Trade                                                            57,690        8,834
   Affiliates                                                          180          992
  Accrued expenses and other current liabilities                    64,831       36,514
                                                                  --------     --------
     Total current liabilities                                     143,527       65,089
Long-term obligations                                                9,611           --
Deferred income taxes                                                  704          803
                                                                  --------     --------
     Total liabilities                                             153,842       65,892
                                                                  --------     --------

Commitments and contingencies

Stockholders' equity:
  Preferred stock, $.01 par value; 1,000,000 shares authorized; 
     none issued                                                        --           --
  Common stock, $.01 par value; 50,000,000 shares authorized;
     13,688,038 shares issued and outstanding in 1997 and
     10,790,876 shares issued and outstanding in 1996                  137          108
  Additional paid-in capital                                       119,840       87,402
  Retained earnings                                                 40,609       37,373
  Net unrealized loss on available-for-sale securities                  --          (56)
  Cumulative translation adjustment                                   (583)        (480)
                                                                  --------     --------
     Total stockholders' equity                                    160,003      124,347
                                                                  --------     --------

                                                                  $313,845     $190,239
                                                                  ========     ========
</TABLE>


 The accompanying notes are an integral part of the consolidated financial 
                                  statements.



                                    24
<PAGE>   25
                                   CYRK, INC.
                     CONSOLIDATED STATEMENTS OF OPERATIONS
              For the years ended December 31, 1997, 1996 and 1995
                     (In thousands, except per share data)


<TABLE>
<CAPTION>
                                                  1997        1996       1995
                                                --------    --------   --------
<S>                                             <C>         <C>        <C>     
Net sales                                       $558,623    $250,901   $135,842
Cost of sales:
 Related parties                                  10,094       2,064      7,974
 Other                                           445,434     211,851    104,489
                                                --------    --------   --------
                                                 455,528     213,915    112,463
                                                --------    --------   --------
Gross profit                                     103,095      36,986     23,379
                                                --------    --------   --------
Selling, general and administrative expenses:
 Goodwill amortization                             2,226         304        156
 Related parties                                   1,198         787        587
 Other                                            90,529      35,944     28,909
                                                --------    --------   --------
                                                  93,953      37,035     29,652
                                                --------    --------   --------
Operating income (loss)                            9,142         (49)    (6,273)
Interest income                                   (2,413)     (2,679)    (3,344)
Interest expense                                   2,102         256         70
Equity in loss of affiliates                       1,363       1,111        543
                                                --------    --------   --------
Income (loss) before income taxes                  8,090       1,263     (3,542)
Income tax provision (benefit)                     4,854         825     (1,204)
                                                ========    ========   ========
Net income (loss)                               $  3,236    $    438   $ (2,338)
                                                ========    ========   ========

Earnings (loss) per common share - basic        $   0.26    $   0.04   $  (0.22)
                                                ========    ========   ========

Earnings (loss) per common share - diluted      $   0.25    $   0.04   $  (0.22)
                                                ========    ========   ========

Weighted average shares outstanding - basic       12,593      10,768     10,720
                                                ========    ========   ========

Weighted average shares outstanding - diluted     13,025      10,909     10,720
                                                ========    ========   ========

</TABLE>


 The accompanying notes are an integral part of the consolidated financial 
                                  statements.





                                       25
<PAGE>   26
                                   CYRK, INC.
                 CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
              For the years ended December 31, 1997, 1996 and 1995
                                 (In thousands)
                                                                                
<TABLE>
<CAPTION>
                                                                                           Net
                                                                                           Unrealized
                                                                                           Loss on
                                                     Common        Additional              Available-    Cumulative    Total
                                                     Stock         Paid-in      Retained   For-Sale      Translation   Stockholders'
                                                ($.01 Par Value)   Capital      Earnings   Securities    Adjustment    Equity
                                                ----------------   ----------   --------   ----------    ------------  -------------
                                                                                 
<S>                                                  <C>           <C>           <C>         <C>           <C>            <C>     
Balance, December 31, 1994                           $107         $ 86,279       $39,273     $     --     $     --      $125,659
Issuance of shares under employee stock option   
 and stock purchase plans, net of tax benefit          --              583            --           --           --           583
Net unrealized losses on
  available-for-sale securities                        --               --            --          (74)          --           (74)
Translation adjustment                                 --               --            --           --         (230)         (230)
Net loss                                               --               --        (2,338)          --           --        (2,338)
                                                     ----         --------       -------     --------     --------      --------
Balance, December 31, 1995                            107           86,862        36,935          (74)        (230)      123,600
Issuance of shares under employee stock option
 and stock purchase plans                               1              540            --           --           --           541
Net unrealized gains on
  available-for-sale securities                        --               --            --           18           --            18
Translation adjustment                                 --               --            --           --         (250)         (250)
Net income                                             --               --           438           --           --           438
                                                     ----         --------       -------     --------     --------      ---------
Balance, December 31, 1996                            108           87,402        37,373          (56)        (480)      124,347
Issuance of shares under employee stock option
 and stock purchase plans                               1              466            --           --           --           467
Issuance of shares for businesses acquired             28           31,972            --           --           --        32,000
Net unrealized gains on
  available-for-sale securities                        --               --            --           56           --            56
Translation adjustment                                 --               --            --           --         (103)         (103)
Net income                                             --               --         3,236           --           --         3,236
                                                     ----         --------       -------     ---------    --------      --------
Balance, December 31, 1997                           $137         $119,840       $40,609     $      -     $   (583)     $160,003
                                                     ====         ========       =======     =========    ========      ========
</TABLE>


 The accompanying notes are an integral part of the consolidated financial 
                                  statements.



                                       26
<PAGE>   27
                                 CYRK, INC.
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
              For the years ended December 31, 1997, 1996 and 1995
                                 (In thousands)
<TABLE>
<CAPTION>

                                                                1997          1996          1995
                                                                ----          ----          ----

<S>                                                             <C>          <C>           <C>      
Cash flows from operating activities:
   Net income (loss)                                            $   3,236    $    438    $ (2,338)
   Adjustments to reconcile net income (loss) to net
      cash provided by (used in) operating activities:
        Depreciation and amortization                               6,438       2,875       1,956
        Gain on sale of property and equipment                        (32)          -           -
        Realized loss on sale of investments                           32         352          13
        Provision for doubtful accounts                               390         152         120
        Deferred income taxes                                        (422)     (1,303)       (220)
        Equity in loss of affiliates                                1,363       1,111         543
        Tax benefit from stock option plans                             -           -          16
        Increase (decrease) in cash from changes
         in working capital items, net of acquisitions:
            Accounts receivable                                    17,972     (40,267)     51,977
            Inventories                                            20,272     (18,905)     (8,291)
            Prepaid expenses and other current assets              (2,616)     (2,187)     (1,429)
            Refundable income taxes                                     -       1,069       3,130
            Accounts payable                                      (11,841)      6,385      (3,031)
            Accrued expenses and other current liabilities         (3,243)     26,513      (4,400)
                                                                ---------    --------    --------
Net cash provided by (used in) operating activities                31,549     (23,767)     38,046
                                                                ---------    --------    --------
Cash flows from investing activities:
   Purchase of property and equipment                              (6,028)     (3,441)     (3,890)
   Proceeds from sale of property and equipment                       243           -           -
   Acquisitions, net of cash acquired *                           (16,581)          -           -
   Advances to affiliates, net                                     (6,511)     (3,956)     (2,050)
   Purchase of investments                                         (3,815)    (37,913)    (35,639)
   Proceeds from sale of investments                                6,259      54,714      15,997
   Acquisition of intangible assets                                (1,577)     (1,789)     (3,636)
   Other, net                                                         110      (1,378)       (674)
                                                                ---------    --------    --------  
Net cash provided by (used in) investing activities               (27,900)      6,237     (29,892)
                                                                ---------    --------    --------
Cash flows from financing activities:
   Proceeds from (repayments of) short-term borrowings, net        (5,365)     18,749           -
   Payments of long-term obligations                                 (333)          -           -
   Proceeds from issuance of common stock                             467         541         567
                                                                ---------    --------    --------
Net cash provided by (used in) financing activities                (5,231)     19,290         567
                                                                ---------    --------    --------
Effect of exchange rate changes on cash                              (129)       (119)          -
                                                                ---------    --------    --------

Net increase (decrease) in cash and cash equivalents               (1,711)      1,641       8,721
Cash and cash equivalents, beginning of year                       44,224      42,583      33,862
                                                                ---------    --------    --------
Cash and cash equivalents, end of year                          $  42,513    $ 44,224      42,583
                                                                =========    ========    ========
*  Details of acquisitions:
     Fair value of assets acquired                              $ 104,257    $      -    $      -
     Cost in excess of net assets of companies acquired, net       73,162           -           -
     Liabilities assumed                                         (107,069)          -           -
     Stock issued                                                 (32,000)          -           -
                                                                ---------    --------    --------
     Cash paid                                                     38,350           -           -
     Less:  cash acquired                                         (21,769)          -           -
                                                                ---------    --------    --------
     Net cash paid for acquisitions                             $  16,581    $      -    $      -
                                                                =========    ========    ========
Supplemental disclosure of cash flow information: 
Cash paid during the year for:
     Interest                                                   $   2,214    $    149    $     71
                                                                =========    ========    ========
     Income taxes                                               $   4,075    $    208    $    836
                                                                =========    ========    ========
</TABLE>


 The accompanying notes are an integral part of the consolidated financial 
                                  statements.




                                       27
<PAGE>   28
                                   CYRK, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                        (In thousands, except share data)


1. Nature of Business

Cyrk, Inc. is a full-service promotional marketing company which provides
promotional products and agency services in the design and development of
high-impact promotional programs.

2. Significant Accounting Policies

Principles of Consolidation

The accompanying consolidated financial statements include the accounts of Cyrk,
Inc. and its subsidiaries (the "Company"). All material intercompany accounts
and transactions have been eliminated in consolidation.

Revenue Recognition

Sales are generally recognized when products are shipped or services are
provided to customers. Sales of certain imported goods are recognized at the
time shipments are received at the customer's designated location. Deferred
revenue includes deposits related to merchandise for which the Company has
received payment but for which title and risk of loss have not passed.

Use of Estimates

The preparation of financial statements in conformity with generally accepted
accounting principles requires management to make estimates and assumptions that
affect the reported amounts of assets and liabilities and disclosure of
contingent assets and liabilities at the date of the financial statements and
the reported amounts of revenues and expenses during the reporting period.
Actual results could differ from those estimates.

Concentration of Credit Risk

The Company places its cash in what it believes to be credit-worthy financial
institutions. However, cash balances exceed FDIC insured levels at various times
during the year. In addition, the Company has significant receivables from
certain customers (see Note 15).

Financial Instruments

The carrying amounts of cash equivalents, investments, short-term borrowings and
long-term obligations approximate their fair values.

Cash Equivalents

Cash equivalents consist of short-term, highly liquid investments which have
original maturities at date of purchase to the Company of three months or less.

Investments

Investments are stated at fair value as reported by the investment custodian.
All security investments are designated as available-for-sale in accordance with
the provisions of Statement of Financial Accounting Standards No. 115,
"Accounting for Certain Investments in Debt and Equity Securities," and as such
unrealized gains and losses are reported in a separate component of
stockholders' equity.

Inventories

Inventories are valued at the lower of cost (specific identification, first-in,
first-out and average methods) or market.


                                       28

<PAGE>   29

Property and Equipment

Property and equipment are stated at cost and are depreciated primarily using
the straight-line method over the estimated useful lives of the assets or over
the terms of the related leases, if such periods are shorter. The estimated
useful lives range from three to seven years for machinery and equipment, three
to seven years for furniture and fixtures and three to fifteen years for
leasehold improvements. The cost and accumulated depreciation for property and
equipment sold, retired or otherwise disposed of are relieved from the accounts,
and resulting gains or losses are reflected in income.

Excess of Cost Over Net Assets Acquired, Net

The excess of cost over the net assets acquired is being amortized on a
straight-line basis over a period of five to thirty years. Accumulated
amortization amounted to $2,686 at December 31, 1997 and $460 at December 31,
1996.

Impairment of Long-Lived Assets

Periodically, the Company assesses, based on undiscounted cash flows, if there
has been a permanent impairment in the carrying value of its long-lived assets
and, if so, the amount of any such impairment by comparing anticipated
discounted future operating income with the carrying value of the related
long-lived assets. In performing this analysis, management considers such
factors as current results, trends and future prospects, in addition to other
economic factors.

Income Taxes

The Company determines deferred taxes in accordance with Statement of Financial
Accounting Standards No. 109, "Accounting for Income Taxes" ("SFAS 109"), which
requires that deferred tax assets and liabilities be computed based on the
difference between the financial statement and income tax bases of assets and
liabilities using the enacted marginal tax rate. Deferred income tax expenses or
credits are based on the changes in the asset or liability from period to
period.

Foreign Currency Translation

The Company translates financial statements denominated in foreign currency by
translating balance sheet accounts at the balance sheet date exchange rate and
income statement accounts at the average monthly rates of exchange. Translation
gains and losses are recorded in stockholders' equity, and transaction gains and
losses are reflected in income.

New Accounting Standards

In June 1997, the Financial Accounting Standards Board ("FASB") issued Statement
of Financial Accounting Standards No. 130, "Reporting Comprehensive Income."
This Statement requires that changes in comprehensive income be shown in a
financial statement that is displayed with the same prominence as other
financial statements. The Statement will become effective for fiscal years
beginning after December 15, 1997. The Company will adopt the new standard
beginning in the first quarter of the fiscal year ending December 31, 1998.

In June 1997, the FASB also issued Statement of Financial Accounting Standards
No. 131, "Disclosures about Segments of an Enterprise and Related Information"
("SFAS 131"). SFAS 131 specifies new guidelines for determining a company's
operating segments and related requirements for disclosure. The Company is in
the process of evaluating the impact of the new standard on the presentation of
the financial statements and the disclosures therein. The Statement will become
effective for fiscal years beginning after December 15, 1997. The Company will
adopt the new standard for the fiscal year ending December 31, 1998.

Earnings (Loss) per Common Share

Earnings (loss) per common share have been determined in accordance with the
provisions of Statement of Financial Accounting Standards No. 128, "Earnings per
Share" ("SFAS 128"). All prior period earnings per share data has been restated
to conform with the provisions of this Statement.



                                       29

<PAGE>   30

Reclassifications

Certain prior year amounts have been reclassified to conform with the current
year presentation.

3.  Acquisitions

On June 9, 1997, the Company acquired Simon Marketing, Inc. ("Simon"), a Los
Angeles-based global marketing and promotion agency and provider of custom
promotional products, for $58.0 million, composed of $33.5 million in cash and
$24.5 million in shares of the Company's common stock of which $28.4 million in
cash and $20.0 million in shares of the Company's common stock (1,840,138
shares) was paid at the closing with an additional $5.1 million payable in cash
and $4.5 million payable in shares of the Company's common stock to be paid
within four years of the closing. If certain performance targets are achieved,
the purchase price may be increased by an additional $5.0 million in shares of
the Company's common stock which would be issued to former Simon stockholders.
The acquisition has been accounted for as a purchase and, accordingly, the
results of operations of Simon have been included in the consolidated financial
statements from the date of the acquisition. The excess of cost over the fair
value of net assets acquired ($53.7 million) is being amortized on a
straight-line basis over thirty years.

On April 7, 1997, the Company acquired Tonkin, Inc. ("Tonkin"), a Washington
corporation which provides custom promotional programs and licensed promotional
products for an aggregate purchase price of $22 million of which $12 million was
paid in shares of the Company's common stock (1,007,345 shares) and $10 million
in cash. The purchase price may be increased by an additional $2.7 million (half
in cash, half in Company common stock) over the next three years if certain
performance targets are achieved by Tonkin. The acquisition has been accounted
for as a purchase and, accordingly, the results of operations of Tonkin have
been included in the consolidated financial statements from the date of the
acquisition. The excess of cost over the fair value of net assets acquired
($19.5 million) is being amortized on a straight-line basis over twenty years.

The following unaudited pro forma results of operations assume the Simon and
Tonkin acquisitions occurred on January 1, 1996 and include certain adjustments
related to the acquisitions such as: goodwill amortization expense, reduction of
interest income, non-recurring compensation related transaction adjustments,
one-time transaction costs, the related income tax effect of combining the
acquired companies and the issuance of all applicable Company common stock:

<TABLE>
<CAPTION>
                                                For the Years Ended December 31,
 
                                                        1997        1996
                                                        ----        ----    
 <S>                                                  <C>         <C>
  Net sales                                           $778,292    $677,529
  Net income                                             5,047       3,682
  Earnings per common share - basic  and diluted          0.36        0.26
</TABLE>

The pro forma results are not necessarily indicative of the operating results
that would have occurred had the Simon and Tonkin acquisitions occurred on
January 1, 1996, nor are they necessarily indicative of future operations.

4. Inventories

Inventories consist of the following:

<TABLE>
<CAPTION>
                                          December 31,
                                      1997            1996
                                      ----            ----
<S>                                 <C>               <C>    
Raw materials                       $10,807           $12,009
Work in process                       5,033                --
Finished goods                       30,477            33,895
                                    -------           -------
                                    $46,317           $45,904
                                    =======           =======
</TABLE>


                                       30

<PAGE>   31
5. Property and Equipment

Property and equipment consist of the following:
<TABLE>
<CAPTION>
                                                          December 31,
                                                      1997             1996
                                                      ----             ----
<S>                                                  <C>               <C>     
Machinery and equipment                              $19,300           $ 11,497
Furniture and fixtures                                 8,414              2,749
Leasehold improvements                                 4,388              2,742
                                                     -------           ---------
                                                      32,102             16,988
Less - accumulated depreciation and amortization     (15,834)            (6,581)
                                                      ------              -----
                                                     $16,268           $ 10,407
                                                     =======           ========
</TABLE>

Depreciation and amortization expense on property and equipment totaled $4,212,
$2,571 and $1,800 in 1997, 1996 and 1995, respectively.

6.  Investments in and Advances to Affiliates

The Company has a 50% interest in Grant & Partners Limited Partnership, a
Boston-based firm specializing in improving the returns on marketing
investments, and, a 39% joint venture equity interest in NewModel, Inc. d/b/a
T.W.IsM., a Compton, California-based manufacturer and distributor of men's
sports apparel and accessories. In addition to its initial equity investment,
the Company has periodically made advances to fund the operations of its equity
investees, particularly during the early stages of the joint venture. Advances
to affiliates totaled $10,457 and $5,956 at December 31, 1997 and 1996,
respectively. During 1997, a portion of these advances were repaid in shares of
preferred stock valued at $2,070. Investments in and advances to these
unconsolidated affiliates amounted to $9,506 and $4,352 at December 31, 1997 and
1996, respectively.

The combined summarized financial position and results of operations of the
Company's equity-basis affiliates are as follows:
<TABLE>
<CAPTION>

                                                            December 31,
                                                   1997                    1996
                                                   ----                    ----
Summarized Balance Sheet Information:

<S>                                            <C>                       <C>   
Current assets                                  $ 6,737                 $ 4,377
Other assets                                      1,559                   2,363
                                                -------                 -------
                                                  8,296                   6,740
                                                -------                 -------
Current liabilities                               4,430                   3,672
Other liabilities                                 9,181                   6,019
                                                -------                 -------
                                                 13,611                   9,691
                                                -------                 -------
     Net liabilities                            $(5,315)                $(2,951)
                                                =======                 =======

                                                For the Years Ended December 31,
                                                   1997                    1996
                                                   ----                    ----
Summarized Statement of Operations:

         Revenue                                $ 8,489                 $10,631
         Costs and operating expenses            11,835                  12,697
                                                -------                 -------
         Net loss                               $(3,346)                $(2,066)
                                                =======                 =======
</TABLE>

7. Short-Term Borrowings

The Company maintains worldwide credit facilities with several banks which
provide the Company with approximately $104,821 in total borrowing capacity
which consists of (i) the Company's $75,000 primary domestic line of credit,
(ii) several additional domestic lines of credit which aggregate $22,240 and
(iii) two foreign lines of credit in the aggregate amount of $7,581. As of
December 31, 1997, the Company had approximately $65,330 available under these
bank facilities.


                                       31
<PAGE>   32

Pursuant to the provisions of its primary domestic line of credit, the Company
has commitments for letter of credit and revolving credit borrowings through
April 1998 of up to an aggregate amount of $75,000, subject to borrowing base
formulas, for the purpose of financing the importation of various products from
Asia and supporting the Company's working capital requirements. Borrowings under
the facility bear interest at the lesser of the bank's prime rate (8.5% at
December 31, 1997) or LIBOR plus 1.75% (7.5% at December 31, 1997), and are
collateralized by all of the assets of the Company. The facility contains
covenants which require the Company to maintain a minimum net worth level and
minimum current and debt to net worth ratios through the term of the commitment.
Additionally, during any consecutive four quarters, the Company is required to
achieve certain minimum operating results. As of December 31, 1997, the Company
was in violation of certain financial covenants which have been waived by the
bank. At December 31, 1997, the Company's borrowing capacity under this facility
was $75,000, of which $9,110 of short-term borrowings and $16,044 in letters of
credit were outstanding. The letters of credit expire at various dates through
September 1998. The facility provides for a fee of 3/8% per annum on the unused
portion of the commitment.

In addition to the facility described above, other domestic credit facilities
provide for borrowings of up to an aggregate amount of $22,240 for working
capital requirements subject to borrowing base formulas. These credit lines,
which expire at various dates beginning in March 1998, bear interest at the
bank's prime rate or LIBOR plus a margin, and are generally subject to standard
covenants related to financial ratios and profitability as to which the Company
was in compliance at December 31, 1997. At December 31, 1997, $8,907 of
short-term borrowings and $886 of letters of credit were outstanding under these
facilities.

The Company has a $5,600 (DM10,000) working capital line of credit for certain
of its European subsidiaries. At December 31, 1997, $2,563 of short-term
borrowings and $1,981 of letters of credit were outstanding under this credit
facility. The Company also has a bank guarantee in the amount of $1,981
(GBP1,200) to cover future duties and customs in the United Kingdom. No amounts
were outstanding under this guarantee at December 31, 1997.

The weighted average interest rate on short-term borrowings was 8.02% and 7.25%
at December 31, 1997 and December 31,1996, respectively.

8. Lease Commitments

The Company leases warehouse, production and administrative facilities and
certain machinery and equipment, furniture and fixtures, and motor vehicles
under noncancelable operating leases expiring at various dates through November
2006 (see Note 14). The approximate minimum rental commitments under all
noncancelable leases as of December 31, 1997, were as follows:
<TABLE>
<CAPTION>

<C>                                                              <C>    
1998                                                             $10,075
1999                                                               8,276
2000                                                               5,683
2001                                                               3,362
2002                                                               2,631
Thereafter                                                        11,463
                                                                 ------- 
Total minimum lease payments                                     $41,490
                                                                 =======
</TABLE>

Rental expense for all operating leases was $7,208, $3,080 and $2,655 for the
years ended December 31, 1997, 1996 and 1995, respectively. Rent is charged to
operations on a straight-line basis for certain leases.


                                       32
<PAGE>   33


9.  Income Taxes

The components of the provision (benefit) for income taxes are as follows:
<TABLE>
<CAPTION>

                                            For the Years Ended December 31,
                                             1997         1996          1995
                                             ------      ------        -------
Current:
<S>                                          <C>         <C>           <C>     
              Federal                        $2,842      $1,393        $(1,330)
              State                           1,227         222            125
              Foreign                         1,207         513            221
                                             ------      ------        -------
                                              5,276       2,128           (984)
                                             ------      ------        -------

Deferred:
              Federal                          (331)     (1,223)            10
              State                            ( 91)       ( 80)          (230)
                                             ------      ------        ------- 
                                               (422)     (1,303)          (220)
                                             ------      ------        -------
                                             $4,854      $  825        $(1,204)
                                             ======      ======        =======
</TABLE>

As required by SFAS 109, the Company has evaluated the positive and negative
evidence bearing upon the realizability of its deferred tax assets. The Company
has considered the recent and historical results of operations and concluded, in
accordance with the applicable accounting methods, that it is more likely than
not that a portion of the deferred tax assets will not be realizable. To the
extent that an asset will not be realizable, a valuation allowance is
established. The Company reevaluates the positive and negative evidence on an
annual basis. The tax effects of temporary differences giving rise to deferred
tax assets and liabilities as of December 31, are as follows:
<TABLE>
<CAPTION>

                                                         1997            1996
                                                         ----            ----
Deferred tax assets
<S>                                                    <C>             <C>   
   Receivable reserves                                 $1,550          $1,491
   Inventory capitalization and reserves                4,863           3,488
   Other asset reserves                                 4,638           1,207
   Deferred compensation                                4,157              --
   Foreign tax credits                                  2,731              --
   Valuation allowance                                 (8,193)             --
                                                        -----          ------
                                                       $9,746          $6,186
                                                       ======          ======
Deferred tax liabilities (depreciation)                $  704          $  803
                                                       ======          ======
</TABLE>

The following is a reconciliation of the statutory federal income tax rate to
the actual effective income tax rate:

                                                     1997        1996      1995
                                                     ----        ----      ----
Federal tax (benefit) rate                            34%         34%      (34)%
Increase (decrease) in taxes resulting from:
    State income taxes, net of federal benefit         9           7         3
    Effect of foreign tax rates and non-utilization
       of losses                                      19          35         5
    Tax exempt dividends                              --         (16)       --
    Goodwill                                           7          --        --
    Foreign tax credit                               (12)         --        --

    Meals and entertainment                            1           6        --
    State net operating loss carryforward             --          --        (6)
    Other, net                                         2          (1)       (2)
                                                      ---         ---       ---
 Effective tax (benefit) rate                         60%         65%      (34)%
                                                      ==          ==       ====


                                       33
<PAGE>   34

10. Accrued Expenses and Other Current Liabilities

At December 31, 1997 and 1996, accrued expenses and other current liabilities
consisted of the following:

<TABLE>
<CAPTION>
                                            1997               1996
                                            ----               ----
<S>                                       <C>                <C>    
Inventory purchases                       $19,946            $24,286
Deferred revenue                           10,683              1,451
Accrued payroll and related and
     deferred compensation                 11,088              2,840
Other                                      23,114              7,937
                                          -------            -------
                                          $64,831            $36,514
                                          =======            =======
</TABLE>

11. Stock Plans

At December 31, 1997, the Company had three stock-based compensation plans,
which are described below. In 1996, the Company adopted the provisions of
Statement of Financial Accounting Standards No. 123, "Accounting for Stock-Based
Compensation" ("SFAS 123"). SFAS 123 requires that companies either recognize
compensation expense for grants of stock, stock options, and other equity
instruments based on fair value, or provide pro forma disclosure of net income
and earnings per share in the notes to the financial statements. The Company
adopted the disclosure provisions of SFAS 123 and has applied APB Opinion 25 and
related Interpretations in accounting for its plans. Accordingly, no
compensation cost has been recognized related to such plans. Had compensation
cost for the Company's 1997, 1996 and 1995 grants for stock-based compensation
plans been determined consistent with SFAS 123, the Company's net income (loss)
and earnings (loss) per common share would have been reduced (increased) to the
pro forma amounts indicated below:
<TABLE>
<CAPTION>

                                                          1997    1996     1995
                                                          ----    ----     ----
<S>                                                      <C>      <C>   <C>     
Net income (loss) - as reported                          $3,236   $438  $(2,338)
Net income (loss) - pro forma                             1,828   (570)  (3,306)
Earnings (loss) per common share - basic - as reported     0.26   0.04   ( 0.22)
Earnings (loss) per common share - diluted - as reported   0.25   0.04   ( 0.22)
Earnings (loss) per common share - basic - pro forma       0.15  (0.05)  ( 0.31)
Earnings (loss) per common share - diluted - pro forma     0.14  (0.05)  ( 0.31)
</TABLE>

The effects of applying SFAS 123 in this pro forma are not indicative of future
amounts. SFAS 123 does not apply to awards prior to 1995, and additional awards
in future years are anticipated.

1993 Omnibus Stock Plan
Under its 1993 Omnibus Stock Plan (the "Omnibus Plan"), as amended in May 1997,
the Company has reserved up to 3,000,000 shares of its common stock for issuance
pursuant to the grant of incentive stock options, nonqualified stock options or
restricted stock. The Omnibus Plan is administered by the Compensation Committee
of the Board of Directors. Subject to the provisions of the Omnibus Plan, the
Compensation Committee has the authority to select the optionees or restricted
stock recipients and determine the terms of the options or restricted stock
granted, including: (i) the number of shares; (ii) the exercise period (which
may not exceed ten years); (iii) the exercise or purchase price (which in the
case of an incentive stock option cannot be less than the market price of the
common stock on the date of grant); (iv) the type and duration of options or
restrictions, limitations on transfer and other restrictions; and (v) the time,
manner and form of payment. Generally, an option is not transferable by the
option holder except by will or by the laws of descent and distribution. Also,
generally, no incentive stock option may be exercised more than 60 days
following termination of employment. However, in the event that termination is
due to death or disability, the option is exercisable for a maximum of 180 days
after such termination. Options granted under this plan generally become
exercisable in three equal installments commencing on the first anniversary of
the date of grant. Effective September 1, 1995, the Company granted all
employees (except executive officers) with outstanding options the right to
exchange their existing options for new options with an exercise price of $10.00
per share (the fair market value on September 1, 1995). Stock options to acquire
an aggregate of 499,293 shares of common stock were canceled and regranted under
this program. The vesting period of these options commenced September 1, 1995.



                                       34
<PAGE>   35

1997 Acquisition Stock Plan
On May 8, 1997, the stockholders approved the 1997 Acquisition Stock Plan (the
"1997 Plan") which is intended to provide incentives in connection with the
acquisitions of other businesses by the Company. The 1997 Plan is identical in
all material respects to the Omnibus Plan, except that the number of shares
available for issuance under the 1997 Plan is 1,000,000 shares.

The fair value of each option grant under the above plans was estimated using
the Black-Scholes option pricing model with the following weighted average
assumptions for 1997, 1996 and 1995, respectively: expected dividend yield of
zero percent for all years; expected life of 3.5 years for 1997 and 1996 and 4.6
years for 1995; expected volatility of 52 percent for 1997 and 56 percent for
1996 and 1995; and, a risk-free interest rate of 6.5 percent for 1997, 5.2
percent for 1996 and 6.6 percent for 1995.

The following summarizes the status of the Company's stock options as of
December 31, 1997, 1996 and 1995 and changes during the year ended on those
dates:

<TABLE>
<CAPTION>
                                             1997                        1996                           1995
                                                   Weighted                      Weighted                      Weighted
                                                   Average                       Average                       Average
                                                   Exercise                      Exercise                      Exercise
                                    Shares         Price           Shares        Price          Shares         Price
                                    -----------------------        ----------------------        -----------------------
<S>                                  <C>            <C>            <C>             <C>           <C>              <C>   
Outstanding at beginning of year       975,255      $11.47         1,138,628       $15.71          621,696        $21.74
         Granted                     1,433,600       11.24           417,500        12.57        1,059,293         15.21
         Exercised                   (   9,386)      10.00           (12,281)       10.02           (1,418)        16.97
         Canceled                    (  55,707)      12.49          (568,592)       20.81         (540,943)        21.65
                                      --------                       -------                       -------
Outstanding at end of year           2,343,762       11.31           975,255        11.47        1,138,628         15.71
                                     =========                       =======                     =========

Options exercisable at year-end        563,788                       214,852                        44,356
                                       =======                       =======                        ======

Options available for future grant   1,535,551                       913,444                       762,352
                                     =========                       =======                       =======
Weighted average fair value of
     options granted during the year     $4.69                         $6.36                         $8.14
                                         =====                         =====                         =====
</TABLE>

The following table summarizes information about stock options outstanding at 
                               December 31, 1997:
<TABLE>
<CAPTION>


                                            Options Outstanding                          Options Exercisable
                                            -------------------                          -------------------
                                            Weighted
                                            Average                   Weighted                              Weighted
 Range of             Number                Remaining                 Average       Number                  Average
 Exercise             Outstanding at        Contractual               Exercise      Exercisable at          Exercise
 Prices               December 31, 1997     Life                      Price         December 31, 1997       Price
- -----------           -----------------     -----------               --------      -----------------       --------
<C>                    <C>                   <C>                       <C>             <C>                   <C>  
$ 8.75 - $10.87          864,523              8.4 years                $10.25           378,132               $9.98
 10.87 -  11.25          898,605              9.1                       10.88            35,000               10.87
 11.50 -  28.75          580,634              7.5                       13.51           150,656               14.45
                       ---------                                                        -------
$ 8.75 - $28.75        2,343,762              8.5                       11.31           563,788               11.23
                       =========                                                        =======


</TABLE>



                                       35

<PAGE>   36
Employee Stock Purchase Plan
Pursuant to its 1993 Employee Stock Purchase Plan (the "Stock Purchase Plan"),
as amended in May 1997, the Company is authorized to issue up to an aggregate of
300,000 shares of its common stock to substantially all full-time employees
electing to participate in the Stock Purchase Plan. Eligible employees may
contribute, through payroll withholdings or lump sum cash payment, up to 10% of
their base compensation during six-month participation periods beginning in
January and July of each year. At the end of each participation period, the
accumulated deductions are applied toward the purchase of Company common stock
at a price equal to 85% of the market price at the beginning or end of the
participation period, whichever is lower. The first offering under the Stock
Purchase Plan commenced in January 1994. Employee purchases amounted to 40,293
shares in 1997, 41,385 shares in 1996 and 33,903 shares in 1995 at prices
ranging from $8.93 to $20.08 per share. At December 31, 1997, 178,384 shares
were available for future purchases. The fair value of the employees' purchase
rights was estimated using the Black-Scholes option pricing model with the
following weighted average assumptions for 1997, 1996 and 1995, respectively:
expected dividend yield of zero percent for all years; expected life of six
months for all years; expected volatility of 52 percent for 1997 and 56 percent
for 1996 and 1995; and, a risk-free interest rate of 5.4 percent, 5.3 percent
and 5.8 percent for 1997, 1996 and 1995 respectively. The weighted-average fair
value of those purchase rights per share granted in 1997, 1996 and 1995 was
$3.14, $4.28 and $4.07, respectively.

12. Profit-Sharing Retirement Plan

The Company has a qualified profit-sharing plan under Section 401(k) of the
Internal Revenue Code that is available to substantially all employees. Under
this plan the Company matches one-half of employee contributions up to six
percent of eligible payroll. Employees are immediately fully vested for their
contributions and vest in the Company contribution ratably over a three-year
period. The Company's contribution expense for the years ended December 31,
1997, 1996 and 1995 was $709, $439 and $353, respectively.

13. Litigation

The Company and certain of its officers and directors have been named as
defendants in a putative class action filed on October 18, 1995 in the United
States District Court for the Southern District of New York (BARRY HALLET, JR.
V. LI & FUNG, ET AL., Docket No. 95 Civ. 8917). Additional defendants include
the managing underwriter of the Company's previous public securities offerings
and a former principal stockholder of the Company. The plaintiff in the action
alleges that, in violation of the securities laws, the Company and its officers
made false and misleading statements concerning the Company's business which
artificially inflated the price of the Company's stock and that, as a result,
the plaintiff and other putative class members were damaged when they purchased
the Company's stock. The Company's motion to dismiss the complaint was denied
and a class of purchasers certified. Subsequently, the plaintiff voluntarily
dismissed his claims against the managing underwriter, without prejudice. (See
Note 18.)

On or about February 15, 1997, Montague Corporation ("Montague") filed a
complaint against the Company in the Middlesex County Superior Court of the
Commonwealth of Massachusetts (Civil Action No. 97-00888). The complaint arises
out of an alleged distribution agreement ("Agreement") between the Company and
Montague's exclusive distributor for the sale of its bicycles in connection with
promotional programs in the United States. The complaint alleges that the
Company breached the purported Agreement, made negligent misrepresentations
concerning its performance of the Agreement and engaged in unfair and deceptive
trade practices in violation of Massachusetts General Law Chapter 93A. Montague
seeks actual and punitive damages with interest, attorneys' fees and costs. The
Company has vigorously defended the action and there has been extensive
discovery to date. As a result of court ordered mediation, the parties began
settlement discussions which are ongoing. The Company is unable to express an
opinion as to the outcome of either the settlement discussions or the
litigation.




                                       36
<PAGE>   37

On February 11, 1993, Simon filed a complaint against Promotional Concept Group,
Inc. ("PCG") in the United States District Court for the Central District of
California (Case No. SA-CV 93-156 AHS (EEx)). On April 30, 1993, PCG filed its
answer, denying liability, as well as its counterclaim against Simon. Simon
alleges that PCG materially breached a contract between Simon and PCG dated
January 27, 1992 ("Contract"), under which Simon and PCG engaged in a program
designed to sell video cassette movies to supermarkets. By its complaint, Simon
seeks actual and exemplary damages, as well as an accounting from PCG. PCG
denies liability and has counterclaimed alleging, among other things, that Simon
wrongfully terminated the Contract, breached the Contract by failing to perform
according to the terms of the Contract, engaged in unfair competition in
violation of state law, and violated the Lanham Act, 11 U.C.C. ss. 1125. PCG
seeks actual and exemplary damages, as well as an accounting from Simon. The
Court has under submission certain motions, including a motion by Simon to
strike the PCG damages claim, which, if granted would have a material effect on
the litigation. Simon has, over the course of a number of months, engaged in
settlement discussions with Interpublic Group, Inc., a corporate affiliate of
PCG, which is negotiating on behalf of itself and PCG. At this time no
acceptable settlement proposal has emerged and the Company is unable to express
an opinion as to the outcome of either the settlement or the litigation. If the
matter is not settled, trial will be to the court sitting without a jury, and is
currently set for July 21, 1998.

The Company is also involved in other litigation and various legal matters
which have arisen in the ordinary course of business. The Company does not
believe that the ultimate resolution of the above described litigation matters
or any other litigation or other legal matters will have a material adverse
effect on its financial condition, results of operations or net cash flows.

14. Related Party Transactions

The Company leases production facilities and a portion of its administrative
offices under a ten-year operating lease agreement expiring April 19, 1999 from
a real estate trust of which one of the Company's officers is a trustee and
beneficiary. The agreement provides for annual rent of $354 and for the payment
by the Company of all utilities, taxes, insurance and repairs.

The Company leases administrative offices and warehouse facilities under a
three-year operating lease agreement expiring December 31, 1999 from a real
estate trust of which one of the Company's officers is a trustee and
beneficiary. The agreement provides for annual rent of $171 and for the payment
by the Company of all utilities, taxes, insurance and repairs.

The Company leases production facilities under a ten-year operating lease
agreement which expires April 19, 1999 from a trust of which one of the trustees
and beneficiaries is an officer of the Company. The agreement provides for
annual rent of $182 and for the payment by the Company of all utilities, taxes,
insurance and repairs.

The Company leases warehouse facilities under a fifteen-year operating lease
agreement which expires December 31, 2011 from a limited liability company which
is owned by two officers of the Company. The agreement provides for annual rent
of $462 and for the payment by the Company of all utilities, taxes, insurance
and repairs.

A director of the Company is chairman of the executive committee of a
corporation which supplies certain promotional products to the Company.
Purchases from this corporation amounted to $9,904, $2,064 and $7,974 for the
years ended December 31, 1997, 1996 and 1995, respectively. The amounts due to
this corporation were $180 and $992 at December 31, 1997 and 1996, respectively.

15.  Significant Customers and Geographical Area Information

A significant percentage of the Company's sales is attributable to a small
number of customers. In addition, a significant portion of trade accounts
receivable relates to these customers. The following summarizes the
concentration of sales and trade receivables for customers with sales in excess
of 10% of total sales for any of the years ended December 31, 1997, 1996 and
1995, respectively:

                       % of Sales                % of Trade Receivables
                 ----------------------          ----------------------
                 1997      1996    1995          1997     1996     1995
                 ----      ----    ----          ----     ----     ----
Company A         16        30      57            12       19       42
Company B          2        10      11             1        6       11
Company C         21        38       2            15       57        6
Company D         36        --      --            40       --       --






                                       37
<PAGE>   38
The Company conducts its promotional marketing business on a global basis. The
following summarizes the Company's operations in different geographical areas
for the years ended December 31, 1997, 1996 and 1995, respectively:

<TABLE>
<CAPTION>
                          United                Other
1997                      States     Europe    Foreign   Eliminations   Consolidated
- ----                     --------   --------   -------   ------------   ------------
<S>                      <C>        <C>        <C>       <C>            <C>

Sales to unaffiliated
  customers              $412,142   $107,874   $38,607     $     --       $558,623

Transfers between
  geographical areas        2,403      1,654     9,268      (13,325)            --
                         ---------------------------------------------------------

                         $414,545   $109,528   $47,875     $(13,325)      $558,623
                         =========================================================

Operating income (loss)  $  4,590   $    700   $ 4,000     $   (148)      $  9,142
                         =========================================================

Identifiable assets at
  December 31, 1997      $268,690   $ 49,630   $30,140     $(34,615)      $313,845
                         =========================================================


                          United                Other
1996                      States     Europe    Foreign   Eliminations   Consolidated
- ----                     --------   --------   -------   ------------   ------------

Sales to unaffiliated
  customers              $234,158   $  8,877   $ 7,866    $      --       $250,901

Transfers between
  geographical areas           --         --     3,826       (3,826)            --
                         ---------------------------------------------------------
      
                         $234,158   $  8,877   $11,692     $ (3,826)      $250,901
                         =========================================================

Operating income (loss)  $   (125)  $ (1,031)  $ 1,107     $     --       $    (49)
                         =========================================================

Identifiable assets at
  December 31, 1996      $191,154   $  4,279   $ 8,266     $(13,460)      $190,239
                         =========================================================


                          United                Other
1995                      States     Europe    Foreign   Eliminations   Consolidated
- ----                     --------   --------   -------   ------------   ------------

Sales to unaffiliated
  customers              $134,294   $  1,548   $    --     $     --       $135,842

Transfers between
  geographical areas           50         --     3,674       (3,724)            --
                         ---------------------------------------------------------

                         $134,344   $  1,548   $ 3,674     $ (3,724)      $135,842
                         =========================================================

Operating income (loss)  $ (7,136)  $   (411)  $ 1,274     $     --       $ (6,273)
                         =========================================================

Identifiable assets at
  December 31, 1995      $135,722   $    652   $ 2,661     $ (1,437)      $137,598
                         =========================================================
</TABLE>

Transfers between the geographic areas represent intercompany revenues which are
accounted for based on established sales prices between the related companies.



                                       38
<PAGE>   39

16.  Earnings Per Share Disclosure

The following is a reconciliation of the numerators and denominators of the
basic and diluted EPS computation for "income (loss) available to common
stockholders" and other related disclosures required by SFAS 128:
<TABLE>
<CAPTION>

                                                                 For the Years Ended December 31,
                                        1997                                  1996                              1995
                             --------------------------------    --------------------------------   -------------------------------
                              Income     Shares   Per-Share      Income     Shares   Per-Share    Income    Shares    Per-Share
                           (Numerator) (Denominator) Amount   (Numerator) (Denominator) Amount  (Numerator)(Denominator) Amount
                           --------------------------------   --------------------------------  -------------------------------
Basic EPS:
<S>                          <C>        <C>           <C>           <C>      <C>          <C>     <C>       <C>          <C>  
Income (loss) available to 
  common stockholders        $3,236     12,592,333    $0.26         $438     10,768,147   $0.04   $(2,338)  10,719,761   $(0.22)
                                                      =====                               =====                          =======
 Effect of Dilutive 
  Securities:
Common stock equivalents                    95,835                              140,482                             --
Contingently and 
  non-contingently
  issuable shares related 
  to acquired companies                    336,406                                   --                             --
                                        ----------                           -----------                    ----------

Diluted EPS:
Income (loss) available to 
  common stockholders and
  assumed conversions        $3,236     13,024,574    $0.25         $438     10,908,629   $0.04   $(2,338)  10,719,761   $(0.22)
                             =====================    =====         ===================   =====   ====================   =======
</TABLE>

For the year ended December 31, 1995, 26,428 of common stock equivalents were
not included in the computation of diluted EPS because to do so would have been
antidilutive.

17. Quarterly Results of Operations (Unaudited)

The following is a tabulation of the quarterly results of operations for the
years ended December 31, 1997 and 1996, respectively:

<TABLE>
<CAPTION>
                                                         First        Second         Third       Fourth
                                                         Quarter      Quarter        Quarter     Quarter
1997                                                     -------      -------        -------     --------
- ----                                                    
<S>                                                     <C>           <C>            <C>           <C>     
Net sales                                               $97,188       $106,567       $170,813      $184,055
Gross profit                                             16,865         19,873         31,334        35,023
Net  income                                               2,243            624            124           245
Earnings per common share - basic and diluted              0.21           0.05           0.01          0.02

1996
- ----
Net sales                                               $65,101        $44,144        $55,556       $86,100
Gross profit                                             10,734          6,864          8,378        11,010
Net  income (loss)                                        1,624           (974)          (524)          312
Earnings (loss) per common share - basic and diluted       0.15          (0.09)         (0.05)         0.03
</TABLE>

18.  Subsequent Events

On February 13, 1998, the Company announced a plan to restructure its worldwide
operations. The plan reflects the Company's strategy to focus on its core
business in the promotional marketing industry. The Company intends to
consolidate certain operating facilities, discontinue certain divisions of its
apparel business and eliminate approximately 450 positions or 28% of its
worldwide work force. The majority of the eliminated positions will affect the
screen printing and embroidery business in Gloucester, Massachusetts. The
Company estimates that a pre-tax charge of approximately $12 to $15 million will
be recorded in the first quarter of 1998. The charge will consist of asset
write-downs, employee termination costs, lease cancellations and other related
exit costs.

In February 1998, the Company issued 975,610 shares of its common stock and a
warrant to purchase up to 100,000 shares of its common stock in a private
placement, resulting in net proceeds of approximately $10.0 million which will
be used for general corporate purposes.



                                       39
<PAGE>   40


The Company and certain of its officers and directors have been named as
defendants in a putative class action filed on October 18, 1995 in the United
States District Court for the Southern District of New York (BARRY HALLET, JR.
V. LI & FUNG, ET AL., Docket No. 95 Civ. 8917). On March 4, 1998, with the
assistance of a professional mediator, all parties to the litigation reached an
agreement in principle to settle the case. The agreement is subject to
preparation of definitive settlement documents mutually agreeable to the parties
and preliminary and final approval, after notice to class members, by the
Federal District Court. The agreement in principle calls for a cash contribution
by the Company of $4 million; other parties and various insurance carriers will
also be contributing to the contemplated settlement. In the opinion of
management, after consideration of amounts accrued, this settlement will not
have a material adverse effect on the Company's financial condition, results of
operations or net cash flows.


                                       40
<PAGE>   41
                                   CYRK, INC.

                                   SCHEDULE II


                        VALUATION AND QUALIFYING ACCOUNTS
              FOR THE YEARS ENDED DECEMBER 31, 1997, 1996 AND 1995
                                 (IN THOUSANDS)

<TABLE>
<CAPTION>

                                      ADDITIONS
                                      CHARGED to                     DEDUCTIONS
ACCOUNTS RECEIVABLE, BALANCE AT       COSTS AND                  (CHARGED AGAINST  BALANCE AT
ALLOWANCE FOR        BEGINNING        EXPENSES        OTHER           ACCOUNTS        END
DOUBTFUL ACCOUNTS    OF PERIOD   (BAD DEBT EXPENSES)  ADDITIONS     RECEIVABLE)    OF PERIOD
- -------------------  ----------  -------------------  ---------  ---------------   ----------   
<S>                  <C>                <C>           <C>            <C>             <C>    
    1997              $3,191             $390          $358(1)        $138            $3,801
    1996               3,039              152            --             --             3,191
    1995               3,102              120            --            183             3,039
</TABLE>


(1) Represents addition to reserve as a result of acquired companies.

<TABLE>
<CAPTION>

                                                
DEFERRED INCOME                       ADDITIONS                                 
TAX ASSET            BALANCE AT       CHARGED to                                   BALANCE AT
VALUATION            BEGINNING        COSTS AND       OTHER                           END
ALLOWANCE            OF PERIOD        EXPENSES        ADDITIONS     DEDUCTIONS     OF PERIOD
- --------------       ----------      -----------      ---------    -----------     ----------
<S>                  <C>             <C>              <C>          <C>             <C>
    1997              $   --            $  --         $8,193(2)       $  --          $8,193


</TABLE>

(2) Represents addition to reserve as a result of an acquisition.

<PAGE>   1

                                                                   EXHIBIT 10.37

                                                                  Execution Copy

                          SECURITIES PURCHASE AGREEMENT

                                  INTRODUCTION

     This Securities Purchase Agreement is made as of the 12th day of February,
1998, by and between Cyrk, Inc., a Delaware corporation (the "COMPANY"), and Ty
Warner, an individual (the "PURCHASER").

     NOW, THEREFORE, for good and valuable consideration, the receipt and
sufficiency of which is hereby acknowledged, the parties agree as follows:

                              TERMS AND CONDITIONS

ARTICLE I. THE PURCHASE AND SALE OF STOCK

     SECTION 1.01. SALE AND ISSUANCE OF COMMON STOCK AND WARRANT. Subject to the
terms and conditions hereof, and in reliance on the representations and
warranties contained herein, at the Closing described in Section 1.03, the
Company shall issue and sell to the Purchaser, and the Purchaser shall purchase
from the Company (i) a warrant to purchase up to 100,000 shares of the Company's
Common Stock, par value $0.01 per share, at a price per share of $10.25 (the
"WARRANT") and (ii) 975,610 shares of Common Stock, par value $0.01 per share
(the "PURCHASED SHARES") for an aggregate purchase price of $10,000,000 (the
"PURCHASE Price").

     SECTION 1.02. PAYMENT FOR THE STOCK AND WARRANT. The Purchaser shall pay
the Purchase Price in full at the Closing by wire transfer of immediately
available funds to an account designated in writing by the Company.

     SECTION 1.03. THE CLOSING. The purchase and sale of the Purchased Shares
and Warrant shall take place at a closing (the "CLOSING") to be held at the
offices of Choate, Mall & Stewart, Exchange Place, Boston, Massachusetts at
10:00 a.m. local time on the date hereof, or such other place, time and date as
the Company and the Purchaser may agree in writing (the "CLOSING DATE").


<PAGE>   2
ARTICLE II. THE PUT OPTION AND THE REPURCHASE OPTION

     SECTION 2.01. PURCHASER'S RIGHT TO PUT; PUT PRICE; PAYMENT. For a period
of twelve (12) weeks from the date hereof, the Purchaser shall have the right to
sell; and the Company shall have the obligation to purchase, up to 500,000 of
the Purchased Shares (the "PUT OPTION") at an initial price per share of $10.00
(the "INITIAL PUT PRICE"). The Initial Put Price shall be reduced by $0.50 per
share each week. The Initial Put Price as reduced week to week is referred to as
the "PUT PRICE." Payment to the Purchaser for any shares to be repurchased
pursuant to this Put Option shall be made by wire transfer of immediately
available funds in an amount equal to the number of shares then being purchased
multiplied by the then applicable Put Price. The Put Option shall terminate and
be of no further force or effect twelve (12) weeks from the date hereof or upon
written waiver by the Purchaser, whichever is the first to occur.

     SECTION 2.02. RIGHT OF COMPANY TO REPURCHASE. If the License Agreement
dated December 18, 1997 between the Purchaser and the Company (the "LICENSE
AGREEMENT") is terminated for any reason, the Company shall have the option but
not the obligation to repurchase all or any part of the Purchased Shares then
held by the Purchaser or any affiliate, as defined under the Securities Act of
1933, as amended (the "SECURITIES ACT") of the Purchaser (the "REPURCHASE
OPTION"). Such Repurchase Option shall be exercisable by written notice to the
Purchaser within 180 days of the date of termination of the License Agreement.

     SECTION 2.03. REPURCHASE PRICE; PAYMENT. If the Company exercises the
Repurchase Option, the price per share to be paid to the Purchaser shall be the
average closing bid and ask price of the Company's Common Stock as reported by
the Nasdaq National Market during the twenty (20) trading days immediately
preceding the date the Repurchase Option is exercised (the "REPURCHASE PRICE").
Payment to the Purchaser for the shares to be repurchased hereunder shall be
made by wire transfer of immediately available funds in an amount equal to the
number of shares being repurchased multiplied by the Repurchase Price.

     SECTION 2.04. DELIVERY OF CERTIFICATE. If Purchased Shares shall be
repurchased pursuant to the Repurchase Option or the Put Option, the Purchaser,
or in the event of his death, his personal representative, shall forthwith
deliver to the Secretary of the Company the certificates for such repurchased
shares, free of all encumbrances, accompanied by such instrument of transfer, if
any, as may reasonably be required by the Secretary of the Company.


                                        2





<PAGE>   3
ARTICLE III. REPRESENTATIONS AND WARRANTIES OF THE COMPANY

     The Company represents and warrants to the Purchaser that as of the date
hereof each of the statements contained in this Article III is true and correct
and will be true and correct as of the Closing Date:

     SECTION 3.01. CORPORATE EXISTENCE AND POWER. The Company is a corporation
duly incorporated, validly existing and in good standing under the laws of the
State of Delaware and has all necessary corporate and other power and authority
to conduct its business and own its properties as now conducted. True and
correct copies of the Certificate of Incorporation and By-laws of the Company,
with all amendments thereto, as in effect on the date hereof, have been
furnished to the Purchaser by the Company. The Company is licensed or qualified
to do business as a foreign corporation in each jurisdiction in which the
nature of its business or the ownership of its properties makes such licensing
or qualification necessary and where the failure to so qualify would have a
material adverse effect.

     SECTION 3.02. AUTHORITY; NO CONFLICT. This Agreement has been duly executed
by the Company and is authorized by all necessary corporate action on the part
of the Company, and is a valid and binding agreement of the Company, enforceable
against the Company in accordance with its terms. The Company has all corporate
power and authority necessary to enable it to carry out the transactions
contemplated by this Agreement. Neither the execution or delivery by the Company
of this Agreement or any document contemplated by this Agreement nor the
consummation by the Company of the transactions contemplated by this Agreement
or any document contemplated by this Agreement will violate, result in a breach
of, constitute a default under, or give any party other than the Company or a
subsidiary of the Company the right to terminate, or modify the rights or
obligations of the Company or any of its subsidiaries under, (i) any agreement
or instrument to which the Company or any of its subsidiaries is a party or by
which any of them is bound, (ii) any statute, ordinance or other law to which
the Company or any of its subsidiaries is subject, (iii) any rule or regulation
of any governmental agency having jurisdiction over the Company or any of its
subsidiaries, (iv) any license, permit or other governmental authorization held
by the Company or any of its subsidiaries, or (v) any order or decree of any
court or governmental agency having jurisdiction over the Company or any of its
subsidiaries or any of their assets.

     SECTION 3.03. GOVERNMENT APPROVALS. No governmental filings, 
authorizations, approvals or consents, or other governmental action, are
required to permit the Company to fulfill all of its obligations under this
Agreement or any

                                       3

<PAGE>   4
document contemplated by this Agreement, except as contemplated by Article VI.

     SECTION 3.04. COMPLIANCE WITH LAWS. The Company has complied with, is not
in violation of, and has not received any notices of violation with respect to,
any federal, state or local statute, law or regulation with respect to the
conduct of its business, or the ownership or operation of its business, except
for failures to comply or violations which would not be reasonably likely to
have a material adverse effect on the Company and its subsidiaries, taken as a
whole.

     SECTION 3.05. SEC DOCUMENTS. The Company has made all necessary filings
with the Securities and Exchange Commission during 1997, and, as of their
respective filing dates, all such filings complied as to form in all material
respects with the applicable requirements of the Securities Act or the
Securities Exchange Act of 1934, as amended (the EXCHANGE ACT") and were
complete and correct in all material respects.

     SECTION 3.06. AUTHORIZATION OF THE PURCHASED SHARES. The Purchased Shares
and the Warrant Shares (as defined in the Warrant) to be issued pursuant to this
Agreement, when issued and delivered in accordance with this Agreement, will be
duly and validly authorized and issued, fully paid and nonassessable.

ARTICLE IV. REPRESENTATIONS AND WARRANTIES OF THE PURCHASER

     Except as otherwise set forth in the separate disclosure schedules attached
to and made a part of this Agreement, the Purchaser represents and warrants to
the Company that as of the date hereof each of the statements contained in this
Article IV is true and correct and will be true and correct as of the Closing
Date:

     SECTION 4.01. GOVERNMENT APPROVALS. No governmental filings,
authorizations, approvals or consents, or other governmental action, are
required to permit the Purchaser to fulfill all its obligations under this
Agreement or any document contemplated by this Agreement.

     SECTION 4.02. PURCHASE FOR INVESTMENT. This Agreement is made with the
Purchaser in reliance upon the Purchaser's representation to the Company, which
by execution of this Agreement the Purchaser hereby confirms, that the Purchased
Shares, the Warrant and the Warrant Shares will be acquired for investment for
the Purchaser's own account, not as a nominee or agent, and not with a view to
the distribution of any part thereof, and that the Purchaser has no present
intention of selling, granting any participation in, or otherwise distributing


                                       4


<PAGE>   5
the same. By executing this Agreement, the Purchaser further represents that
does not have any contract, undertaking, agreement or arrangement with any
person to sell, transfer or grant participation to such person or to any third
person, with respect to any of the Purchased Shares, the Warrant or the Warrant
Shares. The Purchaser understands that (i) the Purchased Shares, the Warrant and
the Warrant Shares are not registered and must be held indefinitely unless
registered under the Securities Act or unless an exemption from such
registration is available; and (ii) routine sales of the Purchased Shares made
in reliance upon Rule 144 under the Securities Act can be made only in
accordance with the terms and conditions of such Rule.

     SECTION 4.03. RECEIPT OF INFORMATION. The Purchaser has received all
information that it has requested from the Company and believes that such
information is sufficient to make an informed decision with respect to the
purchase of the Purchased Shares, the Warrant and the Warrant Shares.

     SECTION 4.04. FINANCIAL RESOURCES; KNOWLEDGE AND EXPERIENCE. The Purchaser
possesses the financial resources to bear the risk of economic loss with respect
to its purchase of the Purchased Shares, the Warrant and the Warrant Shares,
including the loss of its entire investment. The Purchaser has such knowledge
and experience in financial and business matters that it is able to evaluate the
merits and make an informed investment decision with respect to its purchase of
the Purchased Shares, the Warrant and the warrant Shares.

     SECTION 4.05. LEGEND. It is understood that legends in substantially the
following forms will be placed on certificates representing the Purchased Shares
and the Warrant:

     (a)  THE SECURITIES REPRESENTED HEREBY HAVE NOT BEEN REGISTERED UNDER THE
          SECURITIES ACT OF 1933, AS AMENDED (THE "ACT") OR THE SECURITIES LAWS
          OF ANY STATE. SUCH SECURITIES MAY NOT BE OFFERED FOR SALE, SOLD,
          TRANSFERRED, PLEDGED OR HYPOTHECATED IN THE ABSENCE OF EFFECTIVE
          REGISTRATION STATEMENTS COVERING SUCH SECURITIES UNDER THE ACT AND ANY
          APPLICABLE STATE SECURITIES LAWS, OR AN OPINION OF COUNSEL
          SATISFACTORY TO THE COMPANY THAT SUCH REGISTRATION IS NOT REQUIRED.

     (b)  THE COMPANY IS AUTHORIZED TO ISSUE MORE THAN ONE CLASS AND SERIES OF
          STOCK. THE COMPANY WILL FURNISH THE HOLDER HEREOF A STATEMENT OF THE
          POWERS, DESIGNATIONS, PREFERENCES AND RELATIVE PARTICIPATING,
          OPTIONAL, OR OTHER SPECIAL RIGHTS OF EACH CLASS AND SERIES OF STOCK
          AND THE QUALIFICATIONS, LIMITATION OR RESTRICTIONS OF SUCH

                                           5

<PAGE>   6

          PREFERENCES AND/OR RIGHTS WITHOUT CHARGE UPON REQUEST.

     SECTION 4.06. ACCREDITED INVESTOR. This Agreement is made with the
Purchaser in reliance upon the Purchaser's representation to the Company, which
by execution of this Agreement the Purchaser hereby confirms, that the Purchaser
is an "accredited investor" as such term is defined in Regulation D under the
Securities Act.

     SECTION 4.07. NO CONFLICTS. The Purchaser is not subject to or bound by any
provision of:

     (a) any law, statute, rule, regulation or judicial or administrative
decision,

     (b) any articles or certificates of incorporation or by-laws,

     (c) any mortgage, deed of trust, lease, note, shareholders' agreement,
bond, indenture, other material instrument or agreement, license, permit, trust,
custodianship, other restriction, or

     (d) any judgment, order, writ, injunction or decree of any court,
governmental body, administrative agency or arbitrator,

that would prevent, or be violated by, or that would result in the creation of
any encumbrance or lien as a result of, or under which there would be a default
or right of termination as a result of, the execution, delivery and performance
by the Purchaser of this Agreement and the consummation of the transactions
contemplated hereby other than violations, defaults, cancellations,
terminations, payments, acceleration rights or failures to obtain consents
which, singly and in the aggregate, have not had and would not have a material
adverse effect on the enforceability or validity of this Agreement.

ARTICLE V. CONDITIONS TO THE CLOSING

     The obligation of the Purchaser to purchase the Purchased Shares and the
Warrant at the Closing shall be subject to the satisfaction of the following
conditions contained in Sections 5.01 through 5.04, in each case at and as of
the Closing:

     SECTION 5.01. ISSUANCE OF SECURITIES. The Company shall have duly issued
and delivered to the Purchaser a certificate for the Purchased Shares and a
Warrant.

                                       6

<PAGE>   7
     SECTION 5.02. REPRESENTATIONS CORRECT, ETC. The representations and
warranties of the Company set forth in Article III shall be true at and as of
the Closing, in all material respects, as if made as of the date of the Closing,
and the Company shall be in compliance in all material respects with each of the
covenants contained in Article VI of this Agreement.

     SECTION 5.03. NO LITIGATION. No action, suit, proceeding or investigation
shall have been instituted or, to the Company's knowledge, threatened which
seeks to restrain, restrict or prohibit or impose material penalties or damages
with respect to the consummation of the transactions contemplated by this
Agreement.

     SECTION 5.04. PROCEEDINGS AND DOCUMENTS. All corporate and other
proceedings in connection with the transactions contemplated hereby and all
documents and instruments incident to such transactions shall be reasonably
satisfactory in form and substance to the Purchaser and its counsel.

     The obligation of the Company to sell the Purchased Shares to the Purchaser
at the Closing shall be subject to the satisfaction of the following conditions
contained in Sections 5.06 through 5.08, in each case at and as of the time of
the Closing:

     SECTION 5.05. PAYMENT OF PURCHASE PRICE. The Purchaser shall have paid the
Purchase Price for the Purchased Shares and the Warrant pursuant to Section
1.02.

     SECTION 5.06. REPRESENTATIONS CORRECT, ETC. The representations and
warranties of the Purchaser set forth in Article IV shall be true at and as of
the Closing, in all material respects, as if made as of the date of the Closing.

     SECTION 5.07. NO LITIGATION. No action, suit, proceeding or investigation
shall have been instituted or, to the Company's knowledge, threatened which
seeks to restrain, restrict or prohibit or impose material penalties or damages
with respect to the consummation of the transactions contemplated by this
Agreement.

     SECTION 5.08. PROCEEDINGS AND DOCUMENTS. All corporate and other
proceedings in connection with the transactions contemplated hereby and all
documents and instruments incident to such transactions shall be reasonably
satisfactory in form and substance to the Company and its counsel.

ARTICLE VI. REGISTRATION RIGHTS

     SECTION 6.01. DEMAND REGISTRATION RIGHTS. If, at any time after the
expiration or waiver of the Put Option, the Purchaser




                                      7
<PAGE>   8
requests that the Company file a registration statement under the Securities Act
of 1933, as amended (the "Act"), for all or part of the Purchased Shares,
provided that the number of shares covered by such request equals or exceeds
250,000 shares, the Company shall use its best efforts to register under the Act
the shares of Common Stock held by the Purchaser requested to be registered in
accordance with the procedures outlined herein. The Company shall only be
required to effect one such demand registration.

     Notwithstanding the foregoing, (i) if, after the Purchaser has requested a
registration of the Purchased Shares, the Company shall furnish the Purchaser a
certificate signed by an officer of the Company stating that in the good faith
judgment of the Company it would have a materially adverse impact on the
business of the Company and be materially adverse to its shareholders for such
registration statement to be filed and it is therefor essential to defer the
filing of such registration statement, the Company shall have the right to defer
such filing for a period of not more than 120 days from the date of the initial
request and (ii) the Purchaser shall not be allowed to exercise its registration
rights within 180 days from the date that the Company has registered any shares
of Common Stock or any securities similar to Common Stock for its own or others'
account under the Act (other than a registration statement on Form S-4 or S-8 or
any substitute form that may be adopted by the Securities and Exchange
Commission (the "Commission")).

     SECTION 6.02. PIGGYBACK REGISTRATION RIGHTS.

     (a) Whenever, at any time after the expiration or waiver of the Put Option,
the Company proposes to register any shares of Common Stock for its own or
others' account under the Act, other than a registration solely relating to
employee benefit plans or a registration solely relating to shares to be sold
under Rule 145 under the Act, the Company shall give the Purchaser prompt
written notice of its intent to do so no less than 30 days before the filing of
any registration statement. Upon the written request of the Purchaser given
within 15 days after receipt of such notice, the Company shall, subject to
Section 6.02(b), cause to be included in such registration all of the Purchased
Shares specified in such written request.

     (b) If the Company is advised in writing in good faith by any managing
underwriter of the securities being offered pursuant to any registration
statement under this Section 6.02 that, because of marketing considerations, the
number of shares of Common Stock to be sold by persons other than the Company is
greater than the number of such shares which can be offered without materially
and adversely affecting the offering, the Company may reduce PRO RATA the number
of shares offered for the accounts of such persons (based upon the number of
shares requested by each such person to be included in the registration)


                                        8





<PAGE>   9
to a number deemed sufficient by such managing underwriter to eliminate the
material and adverse effect.

     SECTION 6.03. SELECTION OF UNDERWRITER. If the Company so requires, or if
the Purchaser so elects, the offering of shares of Common Stock held by the
Purchaser shall be in the form of a firm commitment underwritten offering. In
such event, the Company shall select the book-running and other managing
underwriters in connection with such offering and any additional investment
bankers and managers to be used in connection with such offering.

     SECTION 6.04. REGISTRATION PROCEDURES. If the Company is required by the
provisions of this Agreement to use its best efforts to effect the registration
of any shares of Common Stock under the Act, the Company shall:

          (i) as expeditiously as reasonably possible file with the Commission a
registration statement, in form and substance required by the Act, with respect
to such Common Stock and use its best efforts to cause that registration
statement to become effective;

          (ii) as expeditiously as reasonably possible, prepare and file with
the Commission any amendments and supplements to the registration statement and
the prospectus included in the registration statement as may be necessary to
keep the registration statement effective, in the case of a firm commitment
underwritten public offering, until completion of the distribution of all
securities described therein and, in the case of any other offering, until the
earlier of the sale of all Common Stock covered thereby or 120 days after the
effective date thereof;

          (iii) as expeditiously as reasonably possible, furnish to the
Purchaser, such reasonable number of copies of such registration statement, each
amendment and supplement thereto (in each case including all exhibits thereto
and documents incorporated by reference therein) and the prospectus included in
such registration statement, including each preliminary prospectus, in
conformity with the requirements of the Act, and such other documents as the
Purchaser may reasonably request in order to facilitate the public sale or other
disposition of the Common Stock owned by the Purchaser;

          (iv) as expeditiously as reasonably possible, use its best efforts to
register or qualify the Common Stock covered by the registration statement for
offer and sale under the securities or blue sky laws of such jurisdictions in
the United States as the Purchaser shall reasonably request, and do any and all
other acts and things that may be necessary or desirable to enable the Purchaser
to consummate the public sale or other disposition in such jurisdictions of the
Common Stock owned by


                                        9





<PAGE>   10
the Purchaser; PROVIDED, HOWEVER, that the Company shall not be required in
connection with this paragraph (iv) to qualify as a foreign corporation or
execute a general consent to service of process in any jurisdiction;

          (v) after the filing of the registration statement, promptly notify
the Purchaser of any stop order issued or, to the knowledge of the Company,
threatened to be issued by the Commission and use all commercially reasonable
efforts to prevent the entry of such stop order or to remove it if entered;

          (vi) in connection with an underwritten public offering, enter into a
written agreement with the managing underwriter in such form and containing such
provisions as are customary in the securities business for such an arrangement
between such underwriter and companies of the Company's size and investment
stature;

          (vii) furnish to each underwriter, if any, and the Purchaser, a legal
opinion of its counsel and a comfort letter from its independent certified
public accountants, each in customary form and substance, at such time or times
as such documents are customarily provided in the type of offering involved;

          (viii) as promptly as practicable, notify the Purchaser, at any time
when a prospectus relating to the sale of the Common Stock is required by law to
be delivered in connection with sales by an underwriter or dealer, of the
occurrence of any event requiring the preparation of a supplement or amendment
to such prospectus so that, as thereafter delivered to the purchasers of the
registered Common Stock, such prospectus will not contain an untrue statement of
a material fact or omit to state any material fact required to be stated therein
or necessary to make the statements therein, in the light of the circumstances
under which they were made, not misleading, and as promptly as practicable make
available to the Purchaser and to the underwriters any such supplement or
prospectus;

          (ix) whenever the Company is registering any Common Stock under the
Act and the Purchaser is selling securities under such registration or
determines that it may be a controlling person under the Act, keep the Purchaser
advised in writing of the initiation, progress and completion of such
registration, allow the Purchaser and the Purchaser's counsel to participate in
the preparation of the registration statement and to have access to all relevant
corporate records, documents and information, include in the registration
statement such information as such holder may reasonably request and take all
such other action as such holder may reasonably request;

          (x) as of the effective date of any registration statement relating
thereto, cause all such Common Stock to be


                                       10



<PAGE>   11
listed on each securities exchange on which similar securities issued by the
Company are then listed, and, if not so listed, to be listed on the NASDAQ
National Market; and

          (xi) as of the effective date of any registration statement relating
thereto, provide a transfer agent and registrar for all such Common Stock.

     The Purchaser shall furnish to the Company such information regarding the
Purchaser and the distribution proposed by the Purchaser as the Company may
reasonably request in writing and as shall be required in connection with the
registration, qualification or compliance referred to in this Agreement.

     SECTION 6.05. EXPENSES. The Company shall pay all expenses incurred in
complying with this Agreement, including, without limitation, all registration
and filing fees, exchange listing fees, printing expenses, transfer taxes, fees
and expenses of counsel and independent certified public accountants for the
Company, state securities and blue sky fees and expenses, and the expense of any
special audits incident to or required by any such registration, but excluding
underwriting discounts and selling commissions relating to the sale of the
Common Stock. The Company shall pay all internal Company expenses (including,
without limitation, all salaries and expenses of its officers and employees
performing legal or accounting duties) incurred in complying with this
Agreement.

     SECTION 6.06. INDEMNIFICATION BY THE COMPANY. The Company agrees to
indemnify and hold harmless the Purchaser from and against any and all losses,
claims, damages and liabilities caused by any untrue statement or alleged untrue
statement of a material fact contained in any registration statement or
prospectus relating to the Common Stock to be registered (as amended or
supplemented if the Company shall have furnished any amendments or supplements
thereto) or any preliminary prospectus, or caused by any omission or alleged
omission to state therein a material fact required to be stated therein or
necessary to make the statements therein not misleading, except insofar as such
losses, claims, damages or liabilities are caused by any such untrue statement
or omission or alleged untrue statement or omission based upon information
furnished in writing to the Company by or on behalf of the Purchaser expressly
for use therein.

     SECTION 6.07. INDEMNIFICATION BY THE PURCHASER. The Purchaser agrees to
indemnify and hold harmless the Company, its officers and directors, and each
person, if any, who controls the company within the meaning of the Act or the
Securities Exchange Act of 1934, as amended, (the "Exchange Act") to the same
extent as the foregoing indemnity from the Company to the Purchaser, but only
with reference to information furnished in writing by or on behalf of the
Purchaser expressly for use in any registration

                                       11

<PAGE>   12
statement or prospectus relating to Common Stock to be registered, or any
amendment or supplement thereto, or any preliminary prospectus.

     SECTION 6.08. LOCK-UP AGREEMENT. The Purchaser agrees that in connection
with any public offering of the Company's Common Stock, and upon the request of
the managing underwriter in such offering, the Purchaser will not sell, grant
any option for the purchase of, or otherwise dispose of any of the Company's
securities held by the Purchaser (other than those included in such
registration) without the prior written consent of such underwriter, for such
period of time as may be requested by such underwriter (not to exceed 90 days
after the effective date of such registration).

     SECTION 6.09. ASSIGNMENT. The rights of the Purchaser to cause the Company
to register shares pursuant to this Agreement shall not be assignable or
transferable to any other person or entity without the Company's prior written
consent; PROVIDED, HOWEVER, that the terms and conditions of this Agreement
shall inure to the benefit of and be binding upon the respective executors,
administrators, heirs, successors and permitted assigns of each of the
Purchaser.

ARTICLE VII. MISCELLANEOUS

     SECTION 7.01. NOTICES. All notices to a party hereunder shall be in writing
and shall be deemed to have been adequately given if delivered in person, by
facsimile transmission with receipt acknowledged or by delivery by a recognized
courier for overnight delivery, or mailed, certified mail, return receipt
requested, to such party at its address set forth on below (or such other
address as it may from time to time designate in writing to the other parties
hereto).

          If to the Company:

               Cyrk, Inc.
               3 Pond Road
               Gloucester, Massachusetts 01930
               Attention: Dominic F. Mammola

          with a copy to:

               Choate, Hall & Stewart
               Exchange Place
               53 State Street
               Boston, Massachusetts 02109
               Attention: Cameron Read, Esq.


                                       12





<PAGE>   13

          If to the Purchaser:

               Ty Warner
               807 Blackhawk
               Westmont, Illinois 60559

     SECTION 7.02. GENERAL INDEMNIFICATION. If any representation or warranty
contained in Article III or Article IV or in any certificate delivered at or
prior to the Closing is not correct in any respect, the party which gave that
representation or warranty will indemnify the other party against, and will hold
the other party harmless from, all liabilities, costs and expenses, including
legal and accounting fees and disbursements and costs of settlements or
judgments, which the other party suffers because the facts were not as
represented or warranted, so that the indemnified party will be in the same
position in which it would have been if the facts had been as represented or
warranted.

     SECTION 7.03. NO WAIVER. No failure to exercise and no delay in exercising,
on the part of the Company or the Purchaser, any right, power or privilege
hereunder shall operate as a waiver thereof; nor shall any single or partial
exercise of any right, power or privilege hereunder preclude any other or
further exercise thereof or the exercise of any other right, power or privilege.
The rights and remedies herein provided are cumulative and not exclusive of any
rights or remedies provided by law.

     SECTION 7.04. AMENDMENTS. This Agreement may be amended only by a document
in writing signed by the Purchaser and Company.

     SECTION 7.05. SURVIVAL OF AGREEMENTS, ETC. All agreements, representations
and warranties contained herein or made in writing by or on behalf of the
Company and the Purchaser in connection with the transactions contemplated
hereby shall survive the execution and delivery of this Agreement, the Closing
and any investigation at any time made by or on behalf of the Purchaser, except
that the representations and warranties contained herein shall survive the
closing only for a period of one year. All statements contained in any
certificate or other instrument delivered by or on behalf of the Company or the
Purchaser pursuant hereto or in connection with the transactions contemplated
hereby shall be deemed representations and warranties by the Company or the
Purchaser, as the case may be.

     SECTION 7.06. CONSTRUCTION. This Agreement shall be governed by and
construed in accordance with the internal laws of The Commonwealth of
Massachusetts (without regard for its conflicts of laws principles), except for
those matters governed by the General Corporation Law of the State of Delaware,
and


                                       13

<PAGE>   14
decisional law relating thereto, which shall be governed by the laws of the
State of Delaware,

     SECTION 7.07. ENTIRE AGREEMENT. This document, together with the documents
and agreements to be delivered as provided in this Agreement, contain the entire
agreement between Company and the Purchaser regarding the subject matter of this
Agreement and those other documents. All prior negotiations, understandings and
agreements between Company and the Purchaser are superseded by this Agreement,
and there are no representations, warranties, understandings or agreements
concerning the transactions which are the subject of this Agreement, other than
those expressly set forth in this Agreement and in the documents and instruments
expressly contemplated by this Agreement.

     SECTION 7.08. EFFECT OF HEADINGS. The Article and Section headings are for
reference only, and do not affect the meaning or interpretation of this
Agreement.

     SECTION 7.09. PROHIBITION AGAINST ASSIGNMENT. Neither this Agreement nor
any right of any party under it may be assigned by any party hereto without the
consent of the other party and any purported assignment in violation hereof
shall be null and void.

     SECTION 7.10. REPRESENTATIONS REGARDING BROKERS. Each party to this
Agreement represents and warrants to each other party that no one acted as a
broker, a finder or in any similar capacity in connection with the transactions
which are the subject of this Agreement. Each party to this Agreement
indemnifies the other party against, and agrees to hold the other party harmless
from, all liabilities and expenses (including reasonable attorneys fees) in
connection with any claim by anyone for compensation as a broker, a finder or in
any similar capacity by reason of services allegedly rendered to the
indemnifying party in connection with the transactions which are the subject of
this Agreement.

     SECTION 7.11. COUNTERPARTS. This Agreement may be executed in any number of
counterparts, and with counterpart signature pages, and all such counterparts
shall constitute one and the same instrument.


                                       14


<PAGE>   15
     IN WITNESS WHEREOF, the parties hereto have executed and delivered this
Agreement as sealed instrument as of the date first above written.


CYRK, INC.

By:  /s/ Patrick D. Brady              By: /s/ Ty Warner
     -----------------------               ----------------------------
     Name:                                 Ty Warner
     Title:


                                       15

<PAGE>   16



                                                                  Execution Copy

          THE SECURITIES REPRESENTED BY THIS WARRANT (AND THE SECURITIES
          ISSUABLE UPON EXERCISE OF THIS WARRANT) HAVE NOT BEEN REGISTERED UNDER
          THE SECURITIES ACT OF 1933 OR ANY STATE SECURITIES STATUTE. THE
          SECURITIES HAVE BEEN ACQUIRED FOR INVESTMENT AND NOT WITH A VIEW TO
          DISTRIBUTION OR RESALE, AND MAY NOT BE SOLD, MORTGAGED, PLEDGED,
          HYPOTHECATED OR OTHERWISE TRANSFERRED WITHOUT (I) AN EFFECTIVE
          REGISTRATION STATEMENT FOR SUCH SECURITIES UNDER THE SECURITIES ACT OF
          1933 AND ANY APPLICABLE STATE SECURITIES STATUTE, OR (II) AN OPINION
          OF COUNSEL FOR The HOLDER, REASONABLY SATISFACTORY TO THE COMPANY,
          THAT SUCH REGISTRATION IS NOT REQUIRED.

 Shares Issuable                              100,000 shares of the Common Stock
                                              of Cyrk, Inc., a Delaware
                                              corporation


                               WARRANT TO PURCHASE
                             SHARES OF COMMON STOCK

                            Expires February 12, 2003

THIS CERTIFIES THAT, for value received, Ty Warner ("Purchaser"), is entitled to
purchase up to 100,000 shares (as adjusted pursuant to the provisions hereof)
(the "Shares-) of the fully paid and nonassessable Common Stock, $.01 par value
(the "Common Stock") of Cyrk, Inc., a Delaware corporation (the "Company"), for
a price per share equal to $10.25 or the adjusted price per share determined in
accordance with Section 4 of this Warrant (the "Warrant Price"), subject to the
provisions and upon the terms and conditions hereinafter set forth. As used
herein, the term "warrant Shares" shall mean the Company's presently authorized
Common Stock, or any stock into or for which such Common Stock shall have been
or may hereafter be converted or exchanged company as pursuant from time
t(degree) to the such Certificate of Incorporation (hereinafter the "Certificate
of Incorporation"), and the term "Grant Date" shall mean February 12, 1998.

     1. TERM. Subject to the provisions of this Warrant, the purchase right
represented by this Warrant is exercisable, in whole or in part, at any time and
from time To time from and after the Grant Date and prior to February 12, 2003.



<PAGE>   17
     2.   METHOD OF EXERCISE.

     2.1. STANDARD METHOD. The purchase right represented by this Warrant may be
exercised by the holder hereof, in whole or in part and from time to time by the
surrender of this Warrant (with the notice of exercise form attached hereto as
Exhibit A duly executed) at the principal office of the Company and by the
payment to the Company, by certified or bank check or by wire transfer, of an
amount equal to the then applicable Warrant Price per share multiplied by the
number of Warrant Shares then being purchased. The person or persons in whose
name (s) any certificate(s) representing Warrant Shares shall be issuable upon
exercise of this Warrant shall be deemed to have become the holder(s) of record
of, and shall be treated for all purposes as the record holder(s) of, the shares
represented thereby (and such shares shall be deemed to have been issued)
immediately prior to the close of business on the date or dates upon which this
Warrant is exercised and the then applicable Warrant Price paid. In the event of
any exercise of the rights represented by this Warrant, certificates for the
shares of stock so purchased shall be delivered to the holder hereof as soon as
possible and in any event within thirty days of receipt of such notice and
payment of the then applicable Warrant Price and, unless this Warrant has been
fully exercised or expired, a new Warrant representing the portion of the
warrant Shares, if any, with respect to which this Warrant shall not then have
been exercised shall also be issued to the holder hereof as soon as possible and
in any event within such thirty-day period.

     2.2 NET ISSUE EXERCISE.

          (a) In lieu of exercising this Warrant, the Holder may elect to
receive shares equal to the value of this Warrant (or the portion thereof being
exercised) by surrender of this Warrant at the principal office of the Company
together with notice of such election in which event the Company shall issue to
Holder a number of shares of the Company's Common Stock computed using the
following formula:

                                 Y (A-B)
                              X= -------
                                    A
Where

               X =   the number of shares of Common Stock to be issued to the
                     Molder.

               Y =   the number of shares of Common Stock purchasable under
                     this Warrant or portion thereof being exercised.



                                       2

<PAGE>   18

               A =   the fair market value of one share of the Company's
                     Common Stock.

               B =   the Warrant Price (as adjusted to the date of such
                     calculations).

     (b) For purposes of this Section, fair market value of one share of the
Company's Common Stock shall be based on the average of the closing bid and
asked prices of the Company's Common Stock as reported by the Nasdaq National
Market for the twenty trading days prior to the date of determination of fair
market value.

     3. STOCK FULLY PAID; RESERVATION OF SHARES. All Warrant Shares that may be
issued upon the exercise of the rights represented by this Warrant will, upon
issuance, be fully paid and nonassessable, and free from all taxes, liens and
charges with respect to the issue thereof. During the period within which the
rights represented by the Warrant may be exercised, the Company will at all
times have authorized and reserved for the purpose of issuance upon exercise of
the purchase rights evidenced by this Warrant, a sufficient number of Warrant
Shares warrant to provide for the exercise of the right represented by this

     4. ADJUSTMENT OF WARRANT PRICE AND NUMBER OF SHARES. The number and kind of
securities purchasable upon the exercise of the Warrant and the Warrant Price
shall be determined, and shall be subject to adjustment from time to time upon
the occurrence of certain events, as follows:

          4.1 RECLASSIFICATION OR MERGER. In case of any reclassification,
change or conversion of securities of the class issuable upon exercise of this
Warrant (other than a change in pay value, or from par value to no par value, or
from no par value to par value, or as a result of a subdivision or combination),
or in case of any merger of the Company with or into another corporation (other
than a merger with another corporation in which the Company is a continuing
corporation and which does not result in any reclassification or change of
outstanding securities issuable upon exercise of this Warrant), or in case of
any sale of all or substantially all of the assets of the Company, the Company,
or such successor or purchasing corporation, as the case may be, shall execute a
new Warrant (in form and substance satisfactory to the holder of this Warrant)
providing that the holder of this Warrant shall have the right to exercise such
new Warrant and upon such exercise to receive, in lieu of each share of Common
Stock therefore issuable upon exercise of this Warrant, the kind and amount of
shares of stock, other securities, money and property receivable upon such
reclassification, change or merger by a holder of one share of Common Stock.
Such new Warrant shall provide for adjustments



                                        3


<PAGE>   19
that shall be as nearly equivalent as may be practicable to the adjustments
provided for in this Paragraph 4. The provisions of this Section 4.1 shall
similarly apply to successive reclassification, changes, mergers and transfers.

          4.2 SUBDIVISIONS OR COMBINATION OF SHARES. If the Company at any time
while this Warrant remains outstanding and unexpired shall subdivide or combine
its Common Stock, the Warrant Price shall be proportionately adjusted.

          4.3 STOCK DIVIDENDS. If the Company at any time while this Warrant is
outstanding and unexpired shall pay a dividend payable in shares of Common Stock
(except any distribution specifically provided for in the foregoing Sections 4.1
and 4.2), then the warrant Price shall be adjusted, from and after the date of
determination of shareholders entitled to receive such dividend or distribution,
to that price determined by multiplying the Warrant Price in effect immediately
prior to such date of determination by a fraction (a) the numerator of which
shall be the total number of shares of Common Stock outstanding immediately
prior to such dividend or distribution (assuming the conversion, exchange or
exercise of all securities convertible into, exchangeable for or exercisable for
Common Stock), and (b) the denominator of which shall be the total number of
shares of Common Stock outstanding immediately after such dividend or
distribution (assuming the conversion, exchange or exercise of all securities
convertible into, exchangeable for or exercisable for Common Stock).

          4.4  NO IMPAIRMENT. The Company will not, by amendment of its
Certificate of Incorporation or through any reorganization, recapitalization,
transfer of assets, consolidation, merger, dissolution, issue or sale of
securities or any other voluntary action, avoid or seek to avoid the observance
or performance of any of the terms to be observed or performed hereunder by the
Company, but will at all times in good faith assist in the carrying out of all
the provisions of this Article 4 and in the taking of all such action as may be
necessary or appropriate in order to protect the rights of the holder of this
Warrant against impairment.

     5.   NOTICE OF ADJUSTMENTS. Whenever the Warrant Price or number of Warrant
Shares shall be adjusted pursuant to the provisions hereof, the Company shall
within thirty (30) days of such adjustment deliver a certificate signed by its
chief financial officer to the registered holder(s) hereof setting forth, in
reasonable detail, the event requiring the adjustment, the amount of the
adjustment, the method by which such adjustment was calculated, and the Warrant
Price after giving effect to such adjustment.



                                       4



<PAGE>   20


     6.   FRACTIONAL SHARES. No fractional Warrant Shares will be issued in
connection with any exercise hereunder, but in lieu of such fractional shares
the Company shall make a cash payment therefor upon the basis of the Warrant
Price then in effect.

     7.   COMPLIANCE WITH SECURITIES ACT; DISPOSITION OF WARRANT OR WARRANT
SHARES.

          7.1 COMPLIANCE WITH SECURITIES ACT. The holder of this Warrant, by
acceptance hereof, confirms as to itself the representations made by the holder
in Article IV of the Securities Purchase Agreement dated as of the date hereof
by and among the Purchaser and the Company (the "PURCHASE AGREEMENT") and agrees
to the placement of a restrictive transfer legend on this Warrant and the
certificates representing the Warrant Shares in accordance with the terms
hereof.

          7.2 DISPOSITION OF WARRANT AND WARRANT SHARES. With respect to any
offer, sale or other disposition of this Warrant or any Warrant Shares acquired
pursuant to the exercise of this Warrant prior to registration of such Warrant
Shares, the holder hereof and each subsequent holder of this Warrant agrees to
give written notice to the Company thereto, describing briefly the manner
thereof, together with a written opinion of such holder's counsel, if reasonably
requested by the Company (and, in such case, such counsel and opinion must be
reasonably acceptable to the Company), to the effect that such offer, sale or
other disposition may be effected without registration or qualification under
the Securities Act of 1933 (the "Act") as then in effect and/or any other
federal or state law then in effect of this Warrant or such Warrant Shares and
indicating whether or not under the Act certificates for this Warrant or such
Warrant Shares to be sold or otherwise disposed of require any restrictive
legend as to applicable restrictions on transferability in order to insure
compliance with the Act. Each certificate representing this Warrant or the
Warrant Shares thus transferred (except a transfer pursuant to Rule 144) shall
bear a legend as to the applicable restrictions on transferability in order to
insure compliance with the Act, unless in the aforesaid opinion of counsel for
the holder, such legend is not required in order to insure compliance with the
Act.

     8.   NO RIGHTS AS SHAREHOLDER. No holder of the Warrant, as such, shall be
entitled to vote or receive dividends or be deemed the holder of Warrant Shares
or any other securities of the Company which may at any time be issuable on the
exercise thereof for any purpose, nor shall anything contained herein be
construed to confer upon the holder of this Warrant, as such, any of the rights
of a shareholder of the Company or any right of vote for the election of
directors or upon any matter submitted to shareholders at any meeting thereof,
or to receive notice of meetings, or to receive dividends or subscription rights
or



                                       5


<PAGE>   21



otherwise until this Warrant shall have been exercised and the Warrant Shares
purchasable upon the exercise hereof shall have become deliverable, as provided
herein.

     9.   REPRESENTATIONS AND WARRANTIES. The Company hereby represents and
warrants that this Warrant is issued and delivered on the basis of the
following:

          9.1  AUTHORIZATION AND DELIVERY. This Warrant has been duly authorized
and executed by the Company and when delivered will be the valid and binding
obligation of the Company enforceable in accordance with its terms;

          9.2  WARRANT SHARES. The Warrant Shares have been duly authorized and
reserved for issuance by the Company and, when issued and paid for in accordance
with the terms hereof, will be validly issued, fully paid and nonassessable;

          9.3  NO INCONSISTENCY. The execution and delivery of this warrant are
not, and the issuance of the Warrant Shares upon exercise of this Warrant in
accordance with the terms hereof will not be, inconsistent with the Company's
Certificate of Incorporation or by-laws, do not and will not contravene any law,
governmental rule or regulation, judgment or order applicable to the Company,
and do not and will not contravene any provision of, or constitute a default
under, any indenture, mortgage, contract or other instrument of which the
Company is a party or by which it is bound or require the consent or approval
of, the giving of notice to, the registration with or the taking of any action
in respect of or by, any Federal, state or local government authority or agency
or other person.

     10.  MODIFICATION AND WAIVER. This Warrant and any provision hereof may be
changed, waived, discharged or terminated only by an instrument in writing
signed by the party against which enforcement of the same is sought.

     11.  NOTICES. Any notice, request or other document required or permitted
to be given or delivered to the holder hereof or the Company shall be delivered
by facsimile where confirmation of receipt by the receiving party's receiver can
be documented, or delivered by hand, or shall be sent by reputable overnight
courier, certified or registered mail, postage prepaid, to each such holder at
its address as shown on the books of the Company or the Company at the address
indicated therefor on the signature page of this Warrant.

     12.  BINDING EFFECT ON SUCCESSORS. This Warrant shall be binding upon any
corporation succeeding the Company by merger or consolidation, and all of the
obligations of the Company relating to the Warrant Shares issuable upon the
exercise of this Warrant shall be as set forth in the Company's Certificate of




                                       6


<PAGE>   22

Incorporation and the Company's by-laws (each as amended from time to time) and
shall survive the exercise and termination of this Warrant and all of the
covenants and agreements herein and in such other documents and instruments of
the Company shall insure to the benefits of the successors and assigns of the
holder hereof.

     13.  LOST WARRANTS OR STOCK CERTIFICATES. The Company covenants to the
holder hereof that upon receipt of evidence reasonably satisfactory to the
Company of the loss, theft, destruction, or mutilation of this Warrant or any
stock certificate and, in the case of any such loss, theft or destruction, upon
receipt of an indemnity reasonably satisfactory to the Company, or in the case
of any such mutilation upon surrender and cancellation of such Warrant or stock
certificate, the Company will make and deliver a new Warrant or stock
certificate, or like tenor, in lieu of the lost, stolen, destroyed or mutilated
Warrant or stock certificate.

     14.  DESCRIPTIVE HEADINGS. The descriptive headings of the several
paragraphs of this Warrant are inserted for convenience only and do not
constitute a part of this Warrant.

     15.  GOVERNING LAW. This Warrant shall be construed and enforced in
accordance with, and the rights of the parties shall be governed by, the laws of
the State of Delaware.




                                        CYRK, INC.


                                        By: /s/ Patrick D. Brady
                                            --------------------------------


                                        Address: 21 Pond Road
                                                 Gloucester, MA 01930

                                        Date: February 12 1998





                                       7
<PAGE>   23

                                    EXHIBIT A


                               NOTICE OF EXERCISE

To:

     1.   The undersigned hereby elects to purchase ___ shares of Common Stock
of Cyrk, Inc. pursuant to the terms of the attached Warrant, and tenders
herewith payment of the purchase price of such shares in full.

     2.   Please issue a certificate or certificates representing said shares in
the name of the undersigned or, subject to compliance with the restrictions on
transfer set forth in Section 7 of the Warrant, in such other name or names as
are specified below:


                           --------------------------
                                     (Name)

                           --------------------------

                           --------------------------

                           --------------------------
                                    (Address)

     3.   The undersigned represents that the aforesaid shares being acquired
for the account of the undersigned for investment and not with a view to, or for
resale in connection with, the distribution thereof and that the undersigned has
no present intention of distributing or reselling such shares.


                                      ------------------------------------------


Signature


- ---------------------------------
Date



                                       8

<PAGE>   1
                                                                   EXHIBIT 21.1


                            CYRK, INC. SUBSIDIARIES

<TABLE>
<CAPTION>

NAME OF SUBSIDIARY                JURISDICTION OF INCORPORATION      OWNERSHIP
<C>                               <S>                                <S>
Cyrk Europe Limited               United Kingdom                     100% owned by Cyrk, Inc.
Super Premium Limited             British Virgin Islands             100% owned by Cyrk, Inc.
Cyrk Far East, Inc.               British Virgin Islands             100% owned by Cyrk, Inc.
Cyrk (H.K.) Limited               Hong Kong                          100% owned by Cyrk Far East, Inc.
Cyrk Marketing Services, Inc.     Canada                             100% owned by Cyrk, Inc.
Cyrk Acquisition Corp.            Delaware                           100% owned by Cyrk, Inc.
CXDATA, Inc.                      Delaware                           100% owned by Cyrk, Inc.
Global Sourcing and Risk
    Group, Inc.                   Delaware                           100% owned by Cyrk, Inc.
Cyrk/Tonkin Europe LTD            United Kingdom                     100% owned by Cyrk, Inc.
Tonkin, Inc.                      Delaware                           100% owned by Cyrk, Inc.
Cyrk CPG Corp.                    Delaware                           100% owned by Cyrk, Inc.
Creative Premium
    Manufacturing, Inc.           Delaware                           100% owned by Cyrk CPG Corp.                                  
Loyalty Management, Inc.          Delaware                           100% owned by Cyrk, Inc.
Simon Marketing, Inc.             Delaware                           100% owned by Cyrk, Inc.
Simon Marketing (Hong Kong) LTD   Hong Kong                          100% owned by Simon Marketing, Inc.
Simon Ventures, Inc.              California                         100% owned by Simon Marketing, Inc.
Simon Marketing Consulting     
    (Canada) Limited              Canada                             100% owned by Simon Ventures, Inc. 
Simon Marketing International
    GmbH                          Germany                            100% owned by Simon Ventures, Inc.
Simon Marketing International     
    Limited                       United Kingdom                     100% owned by Simon Marketing International GmbH
Simon Marketing International
    Services Limited              United Kingdom                     100% owned by Simon Marketing International GmbH
Simon Marketing-California, Inc.  California                         100% owned by Simon Marketing, Inc.
Simon Entertainment, Inc.         California                         100% owned by Simon Marketing, Inc.
Simon Incentives, Inc.            California                         100% owned by Simon Marketing, Inc.
Simon Marketing East Limited      Hong Kong                          100% owned by Simon Marketing (H.K.) LTD
</TABLE>

<PAGE>   1
                                                                    EXHIBIT 23.1




                       CONSENT OF INDEPENDENT ACCOUNTANTS



To the Board of Directors and Stockholders of Cyrk, Inc.:

We consent to the incorporation by reference in the registration statements of
Cyrk, Inc. and subsidiaries on Form S-8 (File Nos. 33-75194, 33-89534 and
333-45655) of our report dated February 13, 1998 except as to the information
presented in Note 18, for which the date is March 4, 1998, on our audits of the
consolidated financial statements and the financial statement schedule of Cyrk,
Inc. and subsidiaries as of December 31, 1997 and 1996, and for the years ended
December 31, 1997, 1996 and 1995, which report is included in this Annual Report
on Form 10-K. 




                                       Coopers & Lybrand L.L.P.



Boston, Massachusetts
March 30, 1998

<TABLE> <S> <C>

<ARTICLE> 5
<RESTATED> 
<MULTIPLIER> 1,000
<CURRENCY> U.S. DOLLARS
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               DEC-31-1996
<EXCHANGE-RATE>                                      1
<CASH>                                          44,224
<SECURITIES>                                     2,420
<RECEIVABLES>                                   60,531
<ALLOWANCES>                                     3,191
<INVENTORY>                                     45,904
<CURRENT-ASSETS>                               165,654
<PP&E>                                          16,988
<DEPRECIATION>                                   6,581
<TOTAL-ASSETS>                                 190,239
<CURRENT-LIABILITIES>                           65,089
<BONDS>                                              0
                                0
                                          0
<COMMON>                                           108
<OTHER-SE>                                     124,239
<TOTAL-LIABILITY-AND-EQUITY>                   190,239
<SALES>                                        250,901
<TOTAL-REVENUES>                               250,901
<CGS>                                          213,915
<TOTAL-COSTS>                                  213,915
<OTHER-EXPENSES>                                 1,111
<LOSS-PROVISION>                                   152
<INTEREST-EXPENSE>                                 256
<INCOME-PRETAX>                                  1,263
<INCOME-TAX>                                       825
<INCOME-CONTINUING>                                438
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                       438
<EPS-PRIMARY>                                      .04
<EPS-DILUTED>                                      .04
        

</TABLE>

<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000
<CURRENCY> U.S. DOLLARS
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-START>                             JAN-01-1997
<PERIOD-END>                               DEC-31-1997
<EXCHANGE-RATE>                                      1
<CASH>                                          42,513
<SECURITIES>                                         0
<RECEIVABLES>                                   99,189
<ALLOWANCES>                                     3,801
<INVENTORY>                                     46,317
<CURRENT-ASSETS>                               204,841
<PP&E>                                          32,102
<DEPRECIATION>                                  15,834
<TOTAL-ASSETS>                                 313,845
<CURRENT-LIABILITIES>                          143,527
<BONDS>                                              0
                                0
                                          0
<COMMON>                                           137
<OTHER-SE>                                     159,866
<TOTAL-LIABILITY-AND-EQUITY>                   313,845
<SALES>                                        558,623
<TOTAL-REVENUES>                               558,623
<CGS>                                          455,528
<TOTAL-COSTS>                                  455,528
<OTHER-EXPENSES>                                 1,363
<LOSS-PROVISION>                                   390
<INTEREST-EXPENSE>                               2,102
<INCOME-PRETAX>                                  8,090
<INCOME-TAX>                                     4,854
<INCOME-CONTINUING>                              3,236
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     3,236
<EPS-PRIMARY>                                      .26
<EPS-DILUTED>                                      .25
        

</TABLE>

<PAGE>   1
                                                                   Exhibit 99.3
                                                                   ------------

                    AMENDED CAUTIONARY STATEMENT FOR PURPOSES
                     OF THE "SAFE HARBOR" PROVISIONS OF THE
                PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995

From time to time, Cyrk, Inc. (the "Company") may provide forward-looking
information such as forecasts of expected future performance or statements about
the Company's plans and objectives. This information may be contained in filings
with the Securities and Exchange Commission, press releases or oral statements
by the officers of the Company. The Company desires to take advantage of the
"Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995
and is including this Exhibit 99.3 in its Form 10-K in order to do so.

The Company wishes to caution readers that the following important factors,
among others, in some cases have affected, and in the future could affect, the
Company's actual results and could cause the Company's actual consolidated
results for the Company's current quarter and beyond to differ materially from
those expressed in any forward-looking statements made by, or on behalf of, the
Company.

DEPENDENCE ON PRINCIPAL CUSTOMERS

In recent years, the Company's business has been heavily dependent on purchases
of promotional products by certain key customers including, but not limited to,
Philip Morris Incorporated ("Philip Morris") and the Pepsi-Cola Company
("Pepsi"). Additionally, the business of the Company's recently acquired
subsidiary, Simon Marketing, Inc. ("Simon"), is heavily dependent on purchases
of promotional products and services by McDonald's Corporation or its
franchisees ("McDonald's") for which it receives an annual fee. The loss of any
of these customers or a significant reduction in their level of purchases from
the Company without an offsetting increase in purchases by new or other existing
customers would have a material adverse effect on the Company's business and
results of operations. The Company's agreements with Pepsi were terminated in
December of 1997 and the Company expects the volume of its business with Pepsi,
in the future, to be minimal in comparison to that of 1996 and 1997. 

LIMITED CUSTOMER COMMITMENTS

As is generally the case with its other promotional product customers, the
Company's agreements with Philip Morris and McDonald's do not require them to
make a certain level of purchases. Instead, purchase commitments are represented
by purchase orders placed by the customers from time to time during the course
of a promotion. The actual level of purchases by Philip Morris and McDonald's
(and other promotional products customers) depends on a number of factors,
including the duration of the promotion and consumer redemption rates. Purchase
orders are generally subject to cancellation with limited penalty. Consequently,
the Company's level of net sales is difficult to predict accurately and can
fluctuate greatly from quarter to quarter. 

COMPETITION

Philip Morris and certain other customers seek competitive bids for their
promotional programs. The Company's profit margin depends, to a great extent, on
its competitive position when bidding and its ability to continually lower its
product costs after being awarded bids. Competition is expected to increase and
thus adversely impact the Company's profit margin in the future.

INTEGRATION OF NEW SUBSIDIARIES

The successful integration of the operations of the Company's new subsidiaries,
Simon, which was acquired on June 9, 1997, and Tonkin, Inc. ("Tonkin"), which
was acquired on April 7, 1997, with those of the Company will require, among
other things, the coordination of the respective product and promotional
offerings of the Company, Simon and Tonkin related sales, marketing, development
and administrative activities. There can be no assurance that the 



<PAGE>   2
Company will not encounter unexpected difficulties in such integration or that
the expected benefits of the business combination will be realized. Any
unexpected delays or costs incurred in such integration could have a materially
adverse effect upon the Company.

EFFECT OF INDUSTRY CONDITIONS FACING THE COMPANY'S CUSTOMERS

The Company's business is heavily dependent on the promotional budgets of its
customers, which in turn are influenced by industry conditions and other
factors. Accordingly, industry conditions faced by Philip Morris in particular
and conditions in the tobacco industry in general are expected to impact the
Company's business. There can be no assurance that these conditions will not
lead to a reduction in advertising and promotional spending by Philip Morris, or
that Philip Morris will not change its advertising and promotional strategy in a
manner that reduces the use of promotional programs such as the Marlboro
Adventure Team, Country Store and Unlimited promotions. A significant reduction
in spending by Philip Morris on promotional product programs would have a
material adverse effect on the Company's business and results of operations.

The United States Food and Drug Administration (the "FDA") has issued final
regulations with respect to promotional programs relating to tobacco products.
Such regulations, among other things, ban (i) gifts based on proof of purchase
of tobacco products or redeemable coupons, (ii) the use of tobacco brand names
or any other indices of tobacco brand identification on non-tobacco products
(e.g. T-shirts, hats, other clothing, gym bags and trinkets) and (iii)
brand-name sponsorship of sporting events, concerts and other events. These
regulations became effective on August 28, 1997, except for the ban on
brand-name sponsorship, which becomes effective August 28, 1998. In April 1997,
a federal district court in North Carolina ruled that the FDA did not have the
authority to restrict the use of tobacco brand identification on promotional
items and struck down this section of the regulations. This decision has been
appealed to the Fourth Circuit and, if it is overturned, these regulations could
have a material and adverse effect on the Company's sales to Philip Morris,
which in turn will have a material adverse effect on the Company's business and
results of operations.

Recently, certain tobacco companies, including Philip Morris, have been
negotiating with the state attorneys general and public health advocates to
settle pending and future litigation against these companies. The settlement
which is currently proposed would include a ban on promotional programs relating
to tobacco products. Even if the FDA regulations are not upheld, if such a
settlement is reached, it could have a material and adverse effect on the
Company's sales to Philip Morris, which in turn could have a material adverse
effect on the Company's business and results of operations. 

PROMOTIONAL PRODUCT DEMAND

The Company's business is driven by spending by companies to promote their
corporate identities and brand name products. If the demand for brand name
products diminishes or if the companies decrease their use of promotional
product programs to promote their corporate identities and brands, the Company's
business could be materially and adversely affected. In addition, the Company's
relationship with certain of its promotional products customers has been limited
to the sourcing of products being offered or sold by the customer in connection
with a single promotional program. There can be no assurance that such customers
will continue to use the Company to source products for future promotional
programs. 

DEPENDENCE ON FOREIGN MANUFACTURING

The majority of the Company's net sales in recent years were attributable to
products manufactured by subcontractors located in Asia. The Company has no
long-term contracts with these manufacturing sources and often competes with
other companies for production facilities and import quota capacity. In
addition, certain Asian manufactures require that a letter of credit be posted
at the time a purchase order is placed. There can be no assurance that the
Company will continue to have the necessary credit facilities for the purpose of
posting such letters of credit. The Company's business is subject to the risks
normally associated with conducting business abroad, such as foreign government
regulations, political unrest, disruptions or delays in shipments, fluctuations
in foreign currency exchange rates and changes in economic conditions in
countries in which the Company's manufacturing sources are located. If any such
factors were to render the conduct of business in a particular country
undesirable or impractical, or if the Company's current foreign manufacturing
sources were to cease doing business with the Company for any reason, the
Company's business and operating results could be adversely affected. 
<PAGE>   3

IMPORTS AND IMPORT RESTRICTIONS

The importation of products manufactured in Asia is subject to the constraints
imposed by bilateral agreements between the United States and substantially all
of the countries from which the Company imports goods. These agreements impose
quotas that limit the quantity of certain types of goods, including textile
products imported by the Company, which can be imported into the United States
from those countries. Such agreements also allow the United States to impose,
under certain conditions, restraints on the importation of categories of
merchandise that, under the terms of the agreements, are not subject to
specified limits.

The Company's continued ability to source products that it imports may be
adversely affected by additional bilateral and multilateral agreements,
unilateral trade restrictions, significant decreases in import quotas, the
disruption of trade from exporting countries as a result of political
instability or the imposition of additional duties, taxes and other charges or
restrictions on imports.

Products imported by the Company from China currently receive the same
preferential tariff treatment accorded goods from countries granted "most
favored nation" status. However, the renewal of China's most favored nation
treatment has been a contentious political issue for several years and there can
be no assurance that such status will be continued. If China were to lose its
most favored nation status, goods imported from China will be subject to
significantly higher duty rates which would increase the cost of goods from
China. Any such increase could have a material adverse effect on the Company's
business. 

DEPENDENCE ON KEY PERSONNEL

The Company is dependent on several key personnel, including Gregory P. Shlopak,
Chairman of the Board and Chief Executive Officer, Patrick D. Brady, President
and Chief Operating Officer and Allan Brown, Chief Executive Officer of Simon.
The loss of the services of any one of them could have a material adverse effect
on the Company. Neither Mr. Shlopak nor Mr. Brady is subject to an employment
contract with the Company. The Company's continued success is also dependent
upon its ability to retain and attract skilled design, marketing and management
personnel.

ACQUISITIONS AND STRATEGIC ALLIANCES

The Company expects to make acquisitions of other businesses which are
complementary to the Company's business or to enter into strategic alliances
with such businesses. There can be no assurance that such strategic alliances,
or any future acquisition or strategic alliance, will be completed or, if
completed, will result in long-term benefits to the Company. Further, if the
Company is not successful in its acquisition or strategic alliance endeavors,
the Company's operating results in the future may be adversely affected.

LITIGATION

A lack of success, or associated costs, in defending pending and potential
litigation involving the Company could adversely affect the Company's operating
results. Specifically, the Company has been named as a defendant in a putative
class action filed on October 18, 1995 in the United States District Court for
the Southern District of New York (BARRY HALLET, JR. V. LI & FUNG ET AL., Docket
No. 95 Civ. 8917) in which the plaintiff alleges that, in violation of the
securities laws, the Company and its officers made false and misleading
statements concerning the Company's stock. On March 4, 1998, the parties to this
litigation reached an agreement in principle to settle this case, although this
agreement is subject to the preparation of definitive settlement documents
mutually agreeable to the parties and preliminary and final approval, after
notice to class members, by the Federal District Court. Additionally, Simon is a
party to litigation in the United States District Court for the Central District
of California (SIMON V. PROMOTIONAL CONCEPT GROUP, INC., Case No. SA-CV 93-156
AHS (EEx)), whereby Simon filed a complaint on February 11, 1993 alleging
Promotional Concept Group, Inc. ("PCG") materially breached a contract between
Simon and PCG dated January 27, 1992 ("Contract"), under which Simon and PCG
engaged in a program designed to sell video cassette movies to supermarkets.
PCG, in turn, filed a counterclaim against Simon alleging, among other things,
wrongful termination and breach of the Contract. Simon and Interpublic Group
Inc., a corporate affiliate of PCG negotiating on behalf of itself and PCG, has
engaged in settlement discussions with Simon. At this time no acceptable
settlement proposal has emerged and the Company is unable to express an opinion
as to the outcome of either the settlement discussion or the litigation. If the
matter is not settled, trial will be to the court sitting without a jury, and is
currently set for July 21, 1998.


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