BRADLEY PHARMACEUTICALS INC
DEF 14A, 1997-07-30
PHARMACEUTICAL PREPARATIONS
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                          SECURITIES AND EXCHANGE COMMISSION
                                WASHINGTON, D.C. 20549
          ----------------------------------------------------------------

                               SCHEDULE 14A INFORMATION

             Proxy Statement Pursuant to Section 14(a) of the Securities
                                 Exchange Act of 1934
                                  (Amendment No.  )

          Filed by the Registrant  [ X ]
          Filed by a Party other than the Registrant  [   ]

          Check the appropriate box:

          [   ]     Preliminary Proxy Statement
          [   ]     Confidential, for use of the Commission Only (as
                    permitted by Rule 14a-6(e)(2)) 
          [ X ]     Definitive Proxy Statement
          [   ]     Definitive Additional Materials
          [   ]     Soliciting Materials Pursuant to Section 240.14a-11(c)
                    or Section 240.14a-12

                            BRADLEY PHARMACEUTICALS, INC.
           ----------------------------------------------------------------
                   (Name of Registrant as Specified in its Charter)

          ----------------------------------------------------------------
             (Name of Person(s) Filing Proxy Statement if other than the
                                     Registrant)

          Payment of Filing Fee (Check the appropriate box):

          [ X ]     No fee required.

          [   ]     Fee computed on table below per Exchange Act Rules 14a-
                    6(i)(4) and 0-11.

                    1)   Title of each class of securities to which
                         transaction applies:                           

                         -----------------------------------------------

                    2)   Aggregate number of securities to which
                         transaction applies:                           

                         -----------------------------------------------

                    3)   Per unit price or other underlying value of
                         transaction computed pursuant to Exchange Act Rule
                         0-11 (Set forth amount on which the filing fee is
                         calculated and state how it was determined):
                                                                      
                         ------------------------------------------------

                    4)   Proposed maximum aggregate value of transaction: 

                         -------------------------------------------------

                    5)   Total fee paid:

                         -------------------------------------------------

          [   ]     Fee paid previously with preliminary materials.

          [   ]     Check box if any part of the fee is offset as provided
                    by Exchange Act Rule 0-11(a)(2) and identify the filing
                    for which the offsetting fee was paid previously. 
                    Identify the previous filing by registration statement
                    number, or the Form or Schedule and the date of its
                    filing.

                    1)   Amount Previously Paid: 

                         ---------------------------------------------

                    2)   Form, Schedule or Registration Statement No.: 

                         ---------------------------------------------

                    3)   Filing Party:
              
                         ---------------------------------------------

                    4)   Date Filed:

                         ---------------------------------------------

     <PAGE>
                       
                            BRADLEY PHARMACEUTICALS, INC.
                         ------------------------------------

                       NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

                         ------------------------------------


          To the Shareholders of Bradley Pharmaceuticals, Inc.:

               The Annual Meeting of Shareholders (the "Meeting") of
          Bradley Pharmaceuticals, Inc., a New Jersey corporation (the
          "Company"), will be held at Bradley Pharmaceuticals, Inc., 383
          Route 46 West, Fairfield, New Jersey, on Thursday, August 28,
          1997 at 10:00 A.M., Local Time, to consider and act upon the
          following:

               1.   To elect five directors of the Company, two by the
                    holders of the Class A Common Stock of the Company
                    voting separately as a class, and three by the holders
                    of the Class B Common Stock of the Company voting
                    separately as a class, to serve until the next Annual
                    Meeting of Shareholders and until their successors are
                    duly elected and qualified;

               2.   To ratify and approve an amendment to the Company's
                    1990 Stock Option Plan, as amended (the "Plan"), to
                    increase, from 1,500,000 shares, to 2,600,000 shares,
                    the number of shares of Class A Common Stock reserved
                    for issuance upon the exercise of options granted under
                    the Plan; and

               3.   To consider and act upon such other matters as may
                    properly come before the Meeting or any adjournment
                    thereof.

               Only shareholders of record of the Class A and Class B
          Common Stock of the Company, each no par value per share, at the
          close of business on July 28, 1997 shall be entitled to receive
          notice of, and to vote at, the Meeting, and at any adjournment or
          adjournments thereof.  A Proxy and a Proxy Statement for the
          Meeting are enclosed herewith.

               All shareholders are cordially invited to attend the
          Meeting.  If you do not expect to be present, you are requested
          to fill in, date and sign the enclosed Proxy, which is solicited
          by the Board of Directors of the Company, and to mail it promptly
          in the enclosed envelope to make sure that your shares are
          represented at the Meeting.  In the event you decide to attend
          the Meeting in person, you may, if you desire, revoke your Proxy
          and vote your shares in person.

               By Order of the Board of Directors.


                                                  DANIEL GLASSMAN
                                                  Chairman and CEO

                                                  Dated:  July 28, 1997


                                      IMPORTANT
                                      ---------

          THE PROMPT RETURN OF PROXIES WILL SAVE THE COMPANY THE EXPENSE OF
          FURTHER REQUESTS FOR PROXIES IN ORDER TO ENSURE A QUORUM.  A
          SELF-ADDRESSED ENVELOPE IS ENCLOSED FOR YOUR CONVENIENCE.  NO
          POSTAGE IS REQUIRED IF MAILED WITHIN THE UNITED STATES.

     <PAGE>

                            BRADLEY PHARMACEUTICALS, INC.

                                  383 ROUTE 46 WEST
                           FAIRFIELD, NEW JERSEY 07004-2402



                                 --------------------

                                   PROXY STATEMENT
                            ANNUAL MEETING OF SHAREHOLDERS
                                   AUGUST 28, 1997

                                 --------------------


                                       GENERAL

               This Proxy Statement is furnished in connection with the
          solicitation of proxies by the Board of Directors of Bradley
          Pharmaceuticals, Inc., a New Jersey corporation (the "Company"),
          to be voted at the Annual Meeting of Shareholders of the Company
          (the "Meeting") which will be held at Bradley Pharmaceuticals,
          Inc., 383 Route 46 West, Fairfield, New Jersey, on Thursday,
          August 28, 1997, at 10:00 A.M., Local Time, and any adjournment
          or adjournments thereof, for the purposes set forth in the
          accompanying Notice of Annual Meeting of Shareholders and in this
          Proxy Statement.

               The principal executive offices of the Company are located
          at 383 Route 46 West, Fairfield, New Jersey 07004-2402.  The
          approximate date on which this Proxy Statement and accompanying
          Proxy will first be sent or given to shareholders is July 29,
          1997.

               A Proxy, in the accompanying form, which is properly
          executed, duly returned to the Company and not revoked will be
          voted in accordance with the instructions contained therein and,
          in the absence of specific instructions, will be voted FOR the
          election as directors of the persons who have been nominated by
          the Board of Directors, FOR the ratification and approval of an
          amendment to the Company's 1990 Stock Option Plan, as amended
          (the "Plan"), increasing, from 1,500,000 shares, to 2,600,000
          shares, the number of shares of Class A Common Stock reserved for
          issuance upon the exercise of options granted under the Plan (the
          "Plan Amendment"), and in accordance with the judgment of the
          person or persons voting the proxies on any other matter that may
          be properly brought before the Meeting.  Each such Proxy granted
          may be revoked at any time thereafter by writing to the Secretary
          of the Company prior to the Meeting, or by execution and delivery
          of a subsequent Proxy or by attendance and voting in person at
          the Meeting, except as to any matter or matters upon which, prior
          to such revocation, a vote shall have been cast pursuant to the
          authority conferred by such Proxy.

                                  VOTING SECURITIES

               At the close of business on July 28, 1997, the record date
          for the determination of shareholders entitled to vote at the
          Meeting (the "Record Date"), the Company had outstanding
          7,622,122 shares of its Class A Common Stock, no par value per
          share (the "Class A Common Stock"), and 431,552 shares of its
          Class B Common Stock, no par value per share (the "Class B Common
          Stock").  There were no other classes of voting securities
          outstanding at the Record Date.  The holders of such Class A and
          Class B Common Stock are entitled to one vote and five votes,
          respectively, for each share held on such Record Date, but with
          respect to the election of Directors, so long as there are at
          least 325,000 shares of Class B Common Stock issued and
          outstanding (of which there were as of the Record Date), holders
          of Class A Common Stock, voting separately as a class, are
          entitled to elect two directors and holders of Class B Common
          Stock, voting separately as a class, are entitled to elect three
          directors.

                                      -2-
     <PAGE>

               Under the rules of the Securities and Exchange Commission,
          boxes and a designated blank space are provided on the Proxy card
          for shareholders to mark if they wish to withhold authority to
          vote for one or more nominees for director.  Votes withheld in
          connection with the election of one or more of the nominees for
          director will be counted as votes cast against such individuals
          and will be counted toward the presence of a quorum for the
          transaction of business.  If no direction is indicated, the Proxy
          will be voted for the election of the nominees for director. 
          Under the rules of the National Association of Securities
          Dealers, Inc., a broker "non-vote" has no effect on the outcome
          of the election of directors or the establishment of a quorum for
          such election.  The form of proxy does not provide for
          abstentions with respect to the election of directors; however, a
          shareholder present at the Meeting may abstain with respect to
          such election.  The treatment of broker "non-votes" and
          abstentions with respect to the election of directors is
          consistent with applicable New Jersey law and the Company's By-
          laws.

               No person has been authorized to give any information or to
          make any representation other than those contained in this Proxy
          Statement and, if given or made, such information or
          representation must not be relied upon as having been authorized
          by the Company.

               A copy of the Company's 1997 Annual Report to Shareholders
          is also being mailed to you herewith.  Said Annual Report
          contains the financial statements of the Company and a report
          with respect thereto by Grant Thornton, the Company's independent
          auditors.  Said Annual Report is not deemed a part of the
          soliciting material for the Proxy.

                                 RECENT DEVELOPMENTS

               On June 2, 1997, the Board of Directors of the Company
          authorized the issuance of 254,311 shares of Class B Common Stock
          (the "Reissued Class B Stock") to Daniel Glassman, the Company's
          President and Chief Executive Officer.  The Reissued Class B
          Stock was issued to Mr. Glassman in consideration for, among
          other things, Mr. Glassman's delivery to the Company, for
          cancellation, of 254,311 shares of Class A Common Stock of the
          Company.  The issuance of the Reissued Class B Stock to Mr.
          Glassman was the result of the Board of Directors' decision to
          restore management status quo following the Board's recently
          learning that Mr. Glassman had pledged (the "Pledge"), in April
          1995, 254,311 shares of Class B Common Stock then owned by Mr.
          Glassman (the "Pledged Shares") to secure certain obligations of
          Mr. Glassman to an unaffiliated third party lender.  Mr. Glassman
          has delivered to the Company a letter in which he states that the
          Pledge was an inadvertent error on his part and that had he been
          aware of the potential ramifications of the Pledge, he would have
          pledged other collateral to secure the obligations in question.

               Pursuant to the Company's Certificate of Incorporation, as
          amended (the "Charter"), the Pledged Shares automatically
          converted into shares of Class A Common Stock upon the Pledge by
          Mr. Glassman.  Consequently, the number of outstanding shares of
          Class B Common Stock following the Pledge was reduced by 254,311
          shares.  Pursuant to the Charter, holders of the Company's Class
          B Common Stock are entitled to elect a majority of the Company's
          directors so long as there are at least 325,000 shares of Class B
          Common Stock issued and outstanding; otherwise, all holders of
          Class A and Class B Common Stock, voting as a single class, are
          entitled to elect all of the Company's directors.  During
          November 1995, and pursuant to matters unrelated to the Pledge,
          an aggregate of 428,358 other shares of Class B Common Stock were
          returned to, and retired by, the Company.  As a result thereof,
          the number of outstanding shares of Class B Common Stock fell
          below the aforementioned 325,000 share threshold.  In light of
          the Company's being unaware of the Pledge, holders of the
          Company's Class A and Class B Common Stock, voting as separate
          classes, elected two directors and three directors, respectively,
          at the Company's Annual Stockholders' Meeting held in May 1996
          (the "1996 Annual Meeting"), rather than voting together as a
          single class to elect all of the Company's directors. 
          Accordingly, since the 1996 Annual Meeting, only the two
          directors of the Company elected by the holders of the Class A
          Common Stock (the "Class A Directors") have been duly and validly
          elected.  Prior to June 3, 1997, the Company's By-Laws stated
          that the Company shall have three directors.  Since their
          election by stockholders at the 1996 Annual Meeting, the two
          Class A Directors, each of whom was an independent director,
          voted in favor of all matters approved by the Board of Directors. 
          Prior to the authorization of the issuance of the Reissued Class
          B Stock to Mr. Glassman, the Class A Directors appointed David
          Hillman, Secretary of the Company, as the third director of the
          Company.

               Since the issuance of the Reissued Class B Stock to Mr.
          Glassman caused the number of issued and outstanding shares of
          Class B Common Stock to increase to 431,552 shares (above the

                                      -3-
     <PAGE>

          325,000 share threshold set forth in the Company's Charter), the
          holders of Class B Common Stock became entitled to elect a
          majority (consisting of three) of the Company's directors. 
          Following the issuance to Mr. Glassman of the Reissued Class B
          Stock, the directors of the Company amended the Company's By-Laws
          to provide that the Board of Directors shall be comprised of five
          persons and the holders of the outstanding Class B Common Stock,
          acting separately as a class in accordance with the Company's
          Charter, elected, by majority written consent in lieu of a
          meeting, Daniel Glassman and Iris S. Glassman as directors of the
          Company and David Hillman was designated as a director elected by
          the holders of the Class B Common Stock.

               At a Special Meeting of Stockholders held in August 1996, it
          was reported that an amendment (the "Option Plan Amendment") to
          the Company's 1990 Stock Option Plan, as amended (the "Plan"),
          had been approved by stockholders increasing, from 1,500,000
          shares to 2,600,000 shares, the number of shares of Class A
          Common Stock authorized for issuance under the Plan.  Given the
          ramifications of the Pledge, and in particular, that the 254,311
          Class B shares voted in favor of the Option Plan Amendment by Mr.
          Glassman were counted as 1,271,555 votes (giving effect to the
          5:1 voting power attributable to Class B shares) but should have
          been counted as only 254,311 shares of Class A Common Stock
          voting in favor of the Option Plan Amendment, there was an
          insufficient number of shares of Common Stock of the Company
          voting to approve the Option Plan Amendment.  Accordingly, the
          Board of Directors has determined to treat the Option Plan
          Amendment as having been rejected by the Company's stockholders. 
          Options under the Plan to acquire an aggregate of 140,000 shares
          of Class A Common Stock granted by the Company in reliance upon
          the Option Plan Amendment having been approved by stockholders
          have been returned voluntarily to the Company by the relevant
          optionees for cancellation.  As a consequence of believing, in
          good faith, that the Option Plan Amendment had been approved by
          stockholders, between August 15, 1996 and December 31, 1996,
          there were outstanding options to acquire under the Plan in
          excess of 1,500,000 shares of Class A Common Stock.  As a result
          of options to acquire an aggregate of 423,354 shares of Class A
          Common Stock under the Plan being cancelled during 1996 due to
          optionees leaving the employ of the Company, there are
          outstanding, as of the date of this report, options to acquire an
          aggregate of 1,485,365 of Class A Common Stock under the Plan.

              OWNERSHIP OF COMMON STOCK BY DIRECTORS, EXECUTIVE OFFICERS
                         AND FIVE PERCENT BENEFICIAL HOLDERS

               The following table sets forth certain information as of
          July 28, 1997, regarding the ownership of the Company's Class A
          and Class B Common Stock by (i) each director of the Company,
          (ii) each executive officer of the Company named in the Summary
          Compensation Table set forth elsewhere in this Proxy Statement,
          (iii) each beneficial owner of more than five percent of the
          Class A and Class B Common Stock of the Company known by
          management and (iv) all directors and executive officers of the
          Company, as a group, and the percentage of outstanding shares of
          Class A and Class B Common Stock beneficially held by them on
          that date.

               Since each share of Class B Common Stock may be converted at
          any time by the holder into one share of Class A Common Stock,
          the beneficial ownership rules promulgated under the Securities
          Exchange Act of 1934, as amended, require that all shares of
          Class A Common Stock issuable upon the conversion of Class B
          Common Stock by any stockholder be included in determining the
          number of shares and percentage of Class A Common Stock held by
          such stockholder.  The effect of the assumption that such
          stockholder is the beneficial owner of such shares is also
          reflected in the following table.  For a more complete
          description of the method used to determine such beneficial
          ownership, see footnote 2 to the following table:

                                      -4-
     <PAGE>

                                         AMOUNT AND NATURE OF BENEFICIAL
                                                   OWNER(1)(2)
                                        ---------------------------------

           NAME OF ADDRESS OF                CLASS A           CLASS B
           BENEFICIAL OWNER                COMMON STOCK     COMMON STOCK
           ------------------              ------------     ------------

           Daniel Glassman                 1,070,621(3)     311,736(4)   
           383 Route 46 West
           Fairfield, NJ

           Iris S. Glassman                  208,607(5)      37,283(6)   
           383 Route 46 West
           Fairfield, NJ

           David Hillman                     132,183(7)      43,610      
           383 Route 46 West
           Fairfield, NJ

           Phillip McGinn                      1,000           -0-       
           383 Route 46 West
           Fairfield, NJ

           Alan G. Wolin                      57,230(8)        -0-       
           383 Route 46 West
           Fairfield, NJ

           Alan V. Gallantar                  63,100(9)        -0-       
           383 Route 46 West
           Fairfield, NJ

           Berlex Laboratories, Inc.       1,000,000           -0-       
           110 East Hanover Avenue
           Cedar Knolls, NJ

           All executive officers and      1,648,747(3)(4)  402,821(4)(6)
           directors as a group (10        (5)(6)(7)(8)(9)
           persons)


                                                PERCENT OF CLASS(2)
                                            --------------------------

           NAME OF ADDRESS OF                CLASS A           CLASS B
           BENEFICIAL OWNER               COMMON STOCK      COMMON STOCK
           ------------------             ------------      ------------

           Daniel Glassman                   12.42%            72.24%
           383 Route 46 West
           Fairfield, NJ

           Iris S. Glassman                   2.67%             8.64%
           383 Route 46 West
           Fairfield, NJ

           David Hillman                      1.71%            10.11%
           383 Route 46 West
           Fairfield, NJ

           Phillip McGinn                       *                 -
           383 Route 46 West
           Fairfield, NJ

           Alan G. Wolin                        *                 -
           383 Route 46 West
           Fairfield, NJ

           Alan V. Gallantar                    *
           383 Route 46 West
           Fairfield, NJ

           Berlex Laboratories, Inc.         13.11%               -
           110 East Hanover Avenue
           Cedar Knolls, NJ

           All executive officers and        22.70%            93.34%
           directors as a group (10
           persons)

          ____________________________
          *  Represents less than one percent.

          (1) Unless otherwise indicated, the stockholders identified in
              this table have sole voting and investment power with
              respect to the shares beneficially owned by them.
          (2) Each named person and all executive officers and directors,
              as a group, are deemed to be the beneficial owners of
              securities that may be acquired within 60 days through the
              exercise of options, warrants or exchange or conversion
              rights.  Accordingly, the number of shares and percentage
              set forth opposite each stockholder's name under the columns
              "Class A Common Stock" includes shares of Class A Common
              Stock issuable upon exercise of presently exercisable
              warrants and stock options and shares of Class A Common
              Stock issuable upon conversion of shares of Class B Common
              Stock.  The shares of Class A Common Stock so issuable upon
              such exercise, exchange or conversion by any such
              stockholder are not included in calculating the number of
              shares or percentage of Class A Common Stock beneficially
              owned by any other stockholder.
          (3) Includes 311,736 shares issuable upon conversion of a like
              number of shares of Class B Common Stock.  Of these shares,
              64,096 shares are owned indirectly by Mr. Glassman through
              affiliates and 684,089 shares underlie presently exercisable
              options owned by Mr. Glassman.  Mr. Glassman's affiliates
              have disclaimed beneficial ownership over all of these
              shares.  Mr. Glassman disclaims beneficial ownership over
              shares and options owned by his wife, Iris S. Glassman.
          (4) Includes 26,098 shares owned indirectly by Mr. Glassman
              through affiliates.  Mr. Glassman's affiliates have
              disclaimed beneficial ownership over these shares.  Does not
              include 16,403 shares beneficially owned by Iris S.
              Glassman, Mr. Glassman's wife.
          (5) Includes  37,283 shares issuable upon conversion of a like
              number of shares of Class B Common Stock, 6,700 shares owned
              indirectly by Mrs. Glassman through affiliates, 25,220
              shares owned indirectly by Mrs. Glassman as trustee for her
              children's trusts and 139,404 shares underlying presently
              exercisable options.  Mrs. Glassman disclaims beneficial
              ownership over all shares beneficially owned by her husband,
              Daniel Glassman.
          (6) Includes 20,880 shares owned indirectly by Mrs. Glassman as
              trustee for the Bradley Glassman 1995 Trust.  Mrs. Glassman
              disclaims beneficial ownership over all shares of Class B
              Common Stock beneficially owned by her husband, Daniel
              Glassman.
          (7) Includes 43,610 shares issuable upon conversion of a like
              number of shares of Class B Common Stock, 1,780 shares owned
              indirectly by Mr. Hillman through an affiliate and 80,318
              shares underlying presently exercisable options.  Mr.
              Hillman's affiliate has disclaimed beneficial ownership over
              shares owned by it.
          (8) Includes 2,300 shares underlying presently exercisable
              options and 15,033 shares owned indirectly by Dr. Wolin
              through affiliates.
          (9) Includes 38,000 shares underlying presently exercisable
              options and 25,000 shares owned indirectly by Mr. Gallantar
              through an affiliate.

                                      -5-
     <PAGE>

                                      PROPOSAL I

                                ELECTION OF DIRECTORS

               At the meeting, five directors are to be elected to serve
          until the next Annual Meeting of Shareholders and until their
          successors shall be duly elected and shall qualify.  Two
          directors are to be elected by the holders of the Class A Common
          Stock, voting separately as a class, and three directors are to
          be elected by the holders of the Class B Common Stock, voting
          separately as a class.  Unless otherwise specified, all proxies
          received will be voted in favor of the election of the nominees
          of the Board of Directors named below as directors of the Company
          for each respective class of stock.  All of the nominees are
          presently directors of the Company.  The term of the current
          directors expires at the Meeting.  Should any of the nominees not
          remain a candidate for election at the date of the Meeting (which
          contingency is not now contemplated or foreseen by the Board of
          Directors), proxies solicited hereunder will be voted in favor of
          those nominees who do remain candidates and may be voted for
          substitute nominees selected by the Board of Directors.  Assuming
          a quorum is present with respect to each of the Class A and Class
          B Common Stock, a vote of a majority of the shares of Class A
          Common Stock present, in person or by proxy, at the Meeting, is
          required to elect the Class A nominees as directors and a vote of
          a majority of the shares of Class B Common Stock present, in
          person or by proxy, at the Meeting, is required to elect the
          Class B nominees as directors.

             NOMINEES FOR ELECTION BY THE HOLDERS OF CLASS A COMMON STOCK

          DR. PHILIP W. MCGINN, JR.

               Dr. Philip McGinn, age 71, has served as a director of the
          Company since December 1996.  Since 1984, Dr. McGinn has also
          served as President of Worldwide Marketing and Translation
          Services, Inc., a New Jersey based company providing consulting
          services in new product and company acquisitions, marketing,
          market analysis, promotional planning, sales training, management
          development and business, educational and translation services. 
          Dr. McGinn also served as Associate Dean, School of Health
          Professions, Long Island University, from 1990 to 1996.

          ALAN G. WOLIN, PH.D.

               Alan G. Wolin, Ph. D., age 64, has served as a director of
          the Company since May 12, 1997.  Since 1988, Dr. Wolin has served
          as an independent consultant to various companies in the food,
          drug and cosmetic industries.  Between 1962 and 1987, Dr. Wolin
          served M&M/Mars, the world's largest candy company, in various
          capacities, including Director of Consumer Quality Assurance and
          Quality Coordination.  In his capacity as Director of Consumer
          Quality Assurance and Quality Coordination, Dr. Wolin was
          responsible for ensuring consumer quality and public health
          issues relating to M&M/Mars' products.

             NOMINEES FOR ELECTION BY THE HOLDERS OF CLASS B COMMON STOCK

          DANIEL GLASSMAN

               Daniel Glassman, age 55, is a founder of the Company and has
          served as its Chief Executive Officer since the Company's
          inception in January 1985.  Mr. Glassman has also served as the
          Company's Chairman of the Board from January 1985 through April
          1995 and from June 2, 1997 through the date of this Proxy
          Statement.  Mr. Glassman has also served as President of the
          Company since February 1991.  Mr. Glassman, a registered
          pharmacist, is also Chairman of the Board of Banyan
          Communications Group Inc., a communications company controlled by
          Mr. Glassman ("Banyan").  Banyan encompasses two marketing
          research organizations (Danis Research and Hospital Research
          Associates) and an advertising agency (Daniel Glassman
          Advertising).  Mr. Glassman has operated these companies for more
          than the last eighteen years.  Mr. Glassman was previously Vice
          President for Client Services for Medicus Communications, Inc.,
          where he directed marketing programs for pharmaceutical companies
          such as Procter & Gamble, Rorer, Schering-Plough corporation and
          Merrill-Dow, Inc.   Mr. Glassman is the husband of Iris Glassman,
          the Treasurer and a director of the Company.  Mr. Glassman is
          also Chairman of the Board, President and Chief Executive Officer
          of Doak Dermatologics, Inc., Bradley Pharmaceuticals Overseas,
          Ltd. and Bradley Pharmaceuticals (Canada), Inc., subsidiaries of
          the Company.

                                      -6-
     <PAGE>

          IRIS S. GLASSMAN

               Iris S. Glassman, age 54, has served as Treasurer of the
          Company since its inception in 1985.  Mrs. Glassman has also
          served as a director of the Company from January 1985 through
          April 1995 and from June 2, 1997 through the date of this Proxy
          Statement.  Mrs. Glassman is the wife of Daniel Glassman and has
          fifteen years of diversified administrative and financial
          management experience, including providing budgetary planning and
          funds allocation for Banyan.

          DAVID HILLMAN

               David Hillman, age 56, has served as Secretary of the
          Company since 1985 and as a director of the Company from January
          1990 through April 1995 and from April 29, 1997 through the date
          of this Proxy Statement.  For more than the past five years, Mr.
          Hillman has also served as a director of Banyan and since 1990,
          as President of Banyan's Health Care Division and Treasurer of
          Banyan.  Mr. Hillman, a registered pharmacist, has also served as
          President of Hospital Research Associates, a division of Banyan
          engaged in the business of conducting market research for the
          pharmaceutical industry, since 1983.  Mr. Hillman has over
          sixteen years of market research, sales and marketing experience,
          including product group manager for Lederle Laboratories.

                       OTHER EXECUTIVE OFFICERS OF THE COMPANY

          ALBERT FLEISCHNER, PH.D.

               Albert Fleischner, Ph.D., age 56, has served as Vice
          President, Pharmaceutical Research and Development of the Company
          since August 1994.  From 1988 to 1994, Dr. Fleischner served as
          Director, Pharmaceutics and Chemical Process Development, at
          Roberts Pharmaceuticals Corp., a New Jersey based pharmaceuticals
          company.  Prior thereto, Dr. Fleischner served in research and
          development positions with Ford Laboratories and Schering-Plough
          Corporation.  Dr. Fleischner also owned and operated Fleischner
          Pharmacies, a community drug chain of four stores from June 1963
          to April 1973.

          ALAN V. GALLANTAR

               Alan V. Gallantar, age 39, a certified public accountant,
          has served as Senior Vice President - Director of Corporate
          Planning and Development of the Company since May 1, 1997.  From
          January 1994 through April 30, 1997, Mr. Gallantar served as
          Chief Financial Officer of the Company and from September 1992
          through January 1994, Mr. Gallantar served as Controller of the
          Company.  From 1991 to 1992, Mr. Gallantar served as a financial
          consultant to the Company.  From 1989 to 1991, Mr. Gallantar
          served as a Divisional Controller for Paine Webber, Inc. and
          prior thereto in several financial positions with Chase Manhattan
          Bank, N.A., Philip Morris Inc. and Deloitte & Touche.

          GENE L. GOLDBERG

               Gene L. Goldberg, age 59, has served as Senior Vice
          President - Marketing and Business Planning of the Company since
          January 1, 1997.  For more than the past five years, Mr. Goldberg
          has also served as Executive Vice President of Daniel Glassman
          Advertising, a division of Banyan.

          LAWRENCE LENZ

               Lawrence Lenz, age 50, has served as Chief Financial Officer
          and Vice President - Finance of the Company since May 1, 1997 and
          February 11, 1997, respectively.  For more than 16 years prior
          thereto, Mr. Lenz served as Vice President of C.M. Offray & Sons,
          Inc., a New Jersey based manufacturer and distributor of ribbons. 
          Prior to his affiliation with C.M. Ofray & Sons, Inc., Mr. Lenz
          served as Senior Financial Manager of General Foods.

                                      -7-
     <PAGE>

          MARYKAY SCUCCI

               MaryKay Scucci, age 38, has served as Chief Operating
          Officer of the Company's Doak Dermatologics, Inc. subsidiary
          since January 1997.  For more than five years prior thereto, Ms.
          Scucci held several senior executive positions with Schering
          Berlin, Inc. and its Berlex and Berlichem operating subsidiaries. 
          Schering Berlin, Inc. is the United States holding company of
          Schering, AG, a multibillion dollar international organization.


                          BOARD OF DIRECTORS AND COMMITTEES

               During the year ended December 31, 1996 ("Fiscal 1996"),
          there were four meetings of the Board of Directors.  All
          directors attended at least 75% of these meetings.

               The Board of Directors has designated from among its members
          an Audit Committee, which consists of Messrs. Hillman and McGinn
          and Dr. Wolin.  The Audit Committee, which reviews the Company's
          financial and accounting practices and controls, held two
          meetings during Fiscal 1996.  The Company does not have a
          nominating committee.

                    CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

               During Fiscal 1996 and 1995, the Company received
          administrative support services (consisting principally of
          advertising services, mailing, copying, data processing and other
          office service) which were charged to operations from Banyan, an
          affiliated company controlled by Daniel Glassman, the President
          and Chief Executive Officer of the Company, amounting to
          approximately $280,000 and $517,000, respectively.  During Fiscal
          1996 and Fiscal 1995, the Company paid Banyan $291,000, and
          $440,000, respectively, for such services.  At December 31, 1996,
          $11,000 was due the Company from Banyan.  At December 31, 1995,
          there were no outstanding balances between the Company and
          Banyan.

               On December 31, 1990, the Company issued a promissory note
          in the amount of $123,975 for the cumulative amounts of
          previously issued demand loans made to the Company by Mr.
          Glassman.  This note was satisfied in its entirety in 1995.

               In connection with the Company's satisfaction in June 1996
          of the $1.87 million current liability then owning to Berlex, the
          Company borrowed $100,000 from various trusts established for the
          benefit of the children of Mr. Glassman and Iris S. Glassman, Mr.
          Glassman's wife and Treasurer and a Director of the Company. 
          This $100,000 loan was repaid on September 30, 1996 together with
          accrued interest at the rate of 16% per annum (approximately
          $4,100).

               The Company rents its Fairfield, New Jersey operating
          facility from Daniel Glassman and Iris S. Glassman pursuant to a
          lease expiring on July 31, 1997.  This lease is renewable, at the
          option of the Company, for an additional one year term at a base
          rent of $178,296 per annum.  Rent expense, including an allocated
          portion of real estate taxes, was approximately $176,000 and
          $173,000, respectively, for Fiscal 1996 and Fiscal 1995.

               During Fiscal 1996 and Fiscal 1995, Daniel Glassman, the
          Company's President and Chief Executive Officer also served as
          Chief Executive Officer of Banyan.  As such, Mr. Glassman
          allocated a portion of his working time to the business of each
          of the Company and Banyan (Mr. Glassman estimates that less than
          5% of his time is spent on Banyan business).  During Fiscal 1996
          and Fiscal 1995, Mr. Glassman received compensation from the
          Company and Banyan.

               During Fiscal 1996 and Fiscal 1995, Alan V. Gallantar, the
          Company's then Chief Financial Officer (and current Senior Vice
          President and Director - Corporate Planning and Development) also
          served as Chief Financial Officer of Banyan.  As such, Mr.
          Gallantar allocated a portion of his working time to the business
          of each of the Company and Banyan (Mr. Gallantar estimates that
          less than 5% of his time was spent on Banyan business).  During
          Fiscal 1995, renumeration paid to Mr. Gallantar by the Company
          and Banyan was approximately $54,000 and $74,000, respectively. 
          The Company reimbursed Banyan for the costs of Mr. Gallantar's
          services.  Effective January 1, 1996, Mr. Gallantar began
          deriving his compensation solely from the Company.

                                      -8-
     <PAGE>

                   COMPENSATION OF DIRECTORS AND EXECUTIVE OFFICERS

                              Summary Compensation Table
                              --------------------------

               The following table shows all the cash compensation paid by
          the Company, as well as certain other compensation paid or
          accrued during Fiscal 1996 and the fiscal years ended December
          31, 1995 and 1994, to Daniel Glassman, the Company's President
          and Chief Executive Officer, and Alan V. Gallantar, who served as
          the Company's Corporate Vice President and Chief Financial
          Officer during Fiscal 1996 and the fiscal years ended December
          31, 1995 and 1994.  No other executive officer of the Company
          earned total annual salary and bonus for Fiscal 1996 in all
          capacities in which such person served the Company in excess of
          $100,000.  There were no restricted stock awards, long-term
          incentive plan payouts or other compensation paid during Fiscal
          1996 to the executive officers named in the following table
          except as set forth below:

                                                             LONG-TERM
                                                           COMPENSATION
                                  ANNUAL COMPENSATION         AWARDS
                                  -------------------    -----------------
                                                            SECURITIES
           NAME AND PRINCIPAL                               UNDERLYING
           POSITION             YEAR    SALARY   BONUS      OPTIONS(1)
           ------------------   ----    ------   -----   -----------------

           Daniel Glassman      1996   $122,500   -0-        404,500(3)
             President and      1995   $114,542   -0-        359,589(4)
             Chief Executive    1994   $ 75,200   -0-        300,000  
              Officer

           Alan V. Gallantar    1996   $118,600   -0-         44,000(5)
           Corporate Vice       1995   $ 54,000   -0-           -0-   
             President and      1994   $ 32,900   -0-         23,000  
             Chief Financial
             Officer(2)
          __________________

          (1)  All of these options are exercisable into shares of Class A
               Common Stock.

          (2)  Mr. Gallantar was promoted to the office of Senior Vice
               President - Director of Corporate Planning and Development
               of the Company on May 1, 1997.  Mr. Gallantar ceased serving
               as the Company's Corporate Vice President and Chief
               Financial Officer as of May 1, 1997.

          (3)  Of these shares, 31,500 shares underlie options granted on
               December 5, 1996 to replace a like number of options
               previously granted to Mr. Glassman which expired by their
               terms.  These options are exercisable at any time prior to
               December 4, 2001 at an exercise price of $0.825 per share,
               110% of the fair market value for shares of Class A Common
               Stock on the date of grant.  The remaining 373,000 shares
               underlie options which were repriced by the Company on April
               18, 1996.  These repriced options vest at various times
               through 1998 and are exercisable at various times through
               2000 at an exercise price of approximately $1.44 per share,
               110% of the fair market value for shares of Class A Common
               Stock on the date of repricing.  See "Report on Repricing of
               Options" below.

          (4)  Of these shares, 341,589 shares underlie options granted on
               December 5, 1995.  These options are exercisable at any time
               prior to December 4, 2000 at an exercise price of $1.16875
               per share, 110% of the fair market value for shares of Class
               A Common Stock on the date of grant.  These options were
               granted by agreement with the Company in consideration for
               Mr. Glassman's agreement to retire 341,589 shares of Class B
               Common Stock previously distributed to him.  The remaining
               18,000 shares underlie options granted on September 12,
               1995, which options expire during 2000 and vest in equal,
               one third increments in 1996, 1997 and 1998.  The exercise
               price for these 18,000 options was originally $3.7125 per
               share, approximately 110% of the fair market value for
               shares of Class A Common Stock on the original date of
               grant.  These 18,000 options comprise a portion of the
               373,000 options owned by Mr. Glassman which were repriced by
               the Company on April 18, 1996.  See "Report on Repricing of
               Options" below.

          (5)  These shares underlie options which were repriced by the
               Company on February 21, 1996.  These repriced options (of
               which approximately 86% have already vested) vest at various
               times through December 30, 1997 and are exercisable at an
               exercise price of $1.47 per share, the fair market value for
               shares of Class A Common Stock on the date of repricing. 
               See "Report on Repricing of Options" below.

                                      -9- 
     <PAGE>                                        
           
                             Option Grants in Fiscal 1996
                             ----------------------------

               The following table sets forth information concerning
          outstanding options to purchase shares of the Company's Class A
          Common Stock granted during Fiscal 1996 by the Company to Daniel
          Glassman, the only executive officer of the Company granted
          options during Fiscal 1996.  Neither options to purchase shares
          of Class B Common Stock nor stock appreciation rights were
          granted by the Company during Fiscal 1996.  The exercise prices
          for all options reported below are not less than 110% of the per
          share market prices for Class A Common Stock on their dates of
          grant.

                                    INDIVIDUAL GRANTS
                                    -----------------

                                           % OF
                                           TOTAL
                                          OPTIONS
                              NUMBER OF   GRANTED
                             SECURITIES     TO      EXERCISE
                             UNDERLYING  EMPLOYEES   OR BASE
                               OPTIONS   IN FISCAL    PRICE    EXPIRATION
           NAME               GRANTED     1996(1)    ($/SH)       DATE
           ----              ----------  ---------  --------   ----------

           Daniel Glassman    31,500       3.94%     $0.825     12/04/01
                             373,000(2)   46.70%     $1.440     12/04/00

          ________________

          (1)  This figure includes 533,320 options previously granted to
               employees which, at the election of the employee/optionees,
               were repriced during Fiscal 1996.
          (2)  These shares underlie options that were repriced by the
               Company on April 18, 1996.  See "Report on Repricing of
               Options" below.


                    Aggregated Option Exercises in Fiscal 1996 and
                            Fiscal Year-End Option Values
                    ----------------------------------------------

                    The following table presents the value, on an aggregate
          basis, as of December 31, 1996, of outstanding stock options held
          by the executive officers of the Company listed in the Summary
          Compensation Table above.  No stock options were exercised by the
          executive officers listed below during Fiscal 1996.


                                        NUMBER OF SECURITIES UNDERLYING
                                             UNEXERCISED OPTIONS AT
                                                FISCAL YEAR-END
                                        -------------------------------

                     NAME               EXERCISABLE        UNEXERCISABLE
                     ----               -----------        -------------

           Daniel Glassman                 634,089            112,000

           Alan V. Gallantar                36,333              7,667




                                       VALUE OF UNEXERCISED IN-THE-MONEY
                                                   OPTIONS AT
                                               FISCAL YEAR-END(1)
                                       ---------------------------------

                     NAME               EXERCISABLE        UNEXERCISABLE
                     ----               -----------        -------------

           Daniel Glassman                $64,646              $ -0-

           Alan V. Gallantar               $ -0-               $ -0-

          ____________________

          (1)  Based on the closing sale price of $1.313 per share of Class
               A Common Stock on December 31, 1996, as reported by NASDAQ.


                               Employment Contracts and
             Termination of Employment and Change-in-Control Arrangements
             ------------------------------------------------------------

               The Company does not have any employment contracts or
          termination of employment or change-in-control arrangements with
          any of its executive officers.

                              Compensation of Directors
                              -------------------------

               Directors who are not officers or employees of the Company
          receive a director's fee of $600 for each meeting of the Board of
          Directors, or a committee thereof, attended by such director,
          plus out-of-pocket costs.  Directors who are also officers or
          employees of the Company receive no additional compensation for
          their services as directors.

                                      -10-
     <PAGE>

               On December 5, 1996, concurrently with Dr. Philip McGinn's
          appointment as a director of the Company, Dr. McGinn was granted
          options to purchase up to 15,000 shares of Class A Common Stock
          of the Company.  These options vest in three equal and annual
          installments commencing on December 5, 1997 and expire on
          December 4, 2006.  These options are exercisable at $0.6875 per
          share (the fair market value per share of Class A Common Stock as
          of the date of grant).

               On January 5, 1996, Mr. David Hillman was granted options to
          purchase up to 53,568 shares of Class A Common Stock of the
          Company at an exercise price of $1.1875 per share (the fair
          market value per share of Class A Common Stock as of the date of
          grant).  These options vested immediately and expire January 4,
          2006.  These options were granted by agreement with the Company
          in consideration for Mr. Hillman's agreement to retire 53,568
          shares of Class B Common Stock previously owned by him.


                            Report on Repricing of Options
                            ------------------------------

               On February 16, 1996, the Board of Directors of the Company
          agreed to reprice all outstanding stock options (consisting
          solely of options outstanding under the Company's 1990 Stock
          Option Plan, as amended) so that the exercise price of such
          options would be recast to be the closing price of the Company's
          Class A Stock as published in The Wall Street Journal on the day
                                        -----------------------
          the stock options were returned to the Company, if such options
          were returned prior to 1:00 p.m., or the next days' closing price
          as published in The Wall Street Journal if such options were 
                          -----------------------
          returned after 1:00 p.m.  This repricing concluded on June 30,
          1996.  The weighted average exercise price of all repriced
          options (after giving effect to the repricing) was approximately
          $1.46.  This repricing (during a period when the Company's Board
          of Directors determined that the Company's stock price was
          depressed) was authorized by the Board of Directors to provide,
          among other things, an incentive for the Company's associates and
          consultants to share in the Company's future growth and remain
          with the Company.

               The following table sets forth certain information regarding
          options that were repriced by the executive officers of the
          Company listed in the Summary Compensation Table above and the
          directors of the Company.

                                                 WEIGHTED
                                                  AVERAGE        WEIGHTED
                                NUMBER OF     EXERCISE PRICE   AVERAGE PRICE
                                 OPTIONS          BEFORE           AFTER
               OPTIONEE          REPRICED        REPRICING       REPRICING
               ---------        ---------     --------------   -------------

           Daniel Glassman        373,000          $3.72           $1.44

           Alan V. Gallantar       44,000          $2.72           $1.47

           Iris S. Glassman       145,192          $3.41           $1.31

           David Hillman           28,750          $3.17           $1.54

           Alan G. Wolin            2,300          $3.09           $1.69


                                     PROPOSAL II
                                  THE PLAN AMENDMENT

          GENERALLY

               The Board of Directors proposes that shareholders ratify and
          approve an amendment to the Company's 1990 Stock Option Plan, as
          amended (the "Plan"), to increase, from 1,500,000 shares to
          2,600,000 shares, the number of shares of Class A Common Stock
          reserved for issuance upon the exercise of options granted under
          the Plan (the "Plan Amendment").

               Pursuant to the Plan, both incentive and non-qualified stock
          options currently may be granted to officers, directors,
          employees, consultants and advisors of the Company, up to an
          aggregate of 1,500,000 shares.  As of the Record Date, options to
          purchase an aggregate of 1,486,365 shares of Class A Common Stock
          were outstanding under the Plan and options to purchase 13,635
          shares of Class A Common Stock remained available for grant under

                                      -11-
     <PAGE>

          the Plan.  The proposed Plan Amendment would increase, to
          2,600,000, the number of shares of Class A Common Stock reserved
          for issuance pursuant to options granted or to be granted.

               On July 11, 1997, the Board of Directors approved, subject
          to shareholder ratification at the Meeting, the Plan Amendment. 
          At that date, the Board of Directors further approved certain
          administrative and other non-substantive amendments to the Plan,
          thereby bringing the Plan into compliance with Rule 16b-3
          promulgated by the Securities and Exchange Commission under the
          Securities Exchange Act of 1934, as amended.  The Board of
          Directors believes that it is in the Company's and its
          shareholders' best interests to ratify and approve the Plan
          Amendment to allow the Company to continue to grant options under
          the Plan to secure for the Company the benefits of the additional
          incentive inherent in the ownership of its Class A Common Stock
          by key employees, officers and directors and to help the Company
          secure and retain the services of key employees.  Approval by the
          holders of a majority of the shares of Class A and Class B Common
          Stock of the Company represented in person or by proxy at the
          Meeting, voting as a single class, is necessary for shareholder
          ratification and approval of the Plan Amendment.  In voting on
          such ratification and approval, each share of Class A Common
          Stock will be entitled to one vote and each share of Class B
          Common Stock will be entitled to five votes.

               A full copy of the proposed Plan Amendment is attached as
          Exhibit A to this Proxy Statement.  The major features of the
          Plan, as proposed to be amended, are summarized below, but this
          is only a summary and is qualified in its entirety by reference
          to the full text of the Plan.  Capitalized terms not otherwise
          defined herein shall have the meanings given them in the Plan. 
          On July 22, 1997, the closing bid and asked prices for shares of
          the Company's Class A Common Stock were $1.375 and $1.438,
          respectively.

          ADMINISTRATION

               The Plan is administered by the Board of Directors.  As
          such, the Board is authorized to interpret the Plan and to make,
          amend and rescind the rules and regulations relating to the Plan
          and to make all other determinations necessary or advisable for
          the Plan's administration and for the grant of options
          thereunder.

          OPTION PLAN PARTICIPANTS

               The selection of persons who are eligible to participate in
          the Plan and grants to those individuals are determined by the
          Board, in its discretion.  The only established criteria to
          determine eligibility under the Plan is that employees may be
          granted incentive stock options and employees, officers,
          directors and consultants may be granted non-statutory stock
          options if, in each instance, the Board determines that such
          person performs services of special importance to the management,
          operation and development of the business of the Company. 
          Approximately 140 persons currently participate in the Plan. 
          Each option granted under the Plan must be evidenced by a written
          agreement containing such provisions as may be approved by the
          Board.

          SHARES SUBJECT TO GRANT

               Under the Plan, the maximum number of shares of the
          Company's Class A Common Stock with respect to which stock
          options may be granted is currently 1,500,000 shares and is
          proposed to be amended to be 2,600,000 shares.  The number of
          shares subject to each outstanding stock option, the option price
          with respect to outstanding stock options, and the aggregate
          number of shares remaining available under the Plan are subject
          to adjustment to reflect events such as stock dividends, stock
          splits, recapitalizations, mergers, consolidations, or
          reorganizations of or by the Company.  If a stock option expires
          or terminates for any reason without having been fully exercised,
          the shares subject to the unexercised portion of the option are
          again available for further grant under the Plan.

          AMENDMENT OR TERMINATION OF THE PLAN

               The Board of Directors may terminate or amend the Plan in
          any respect at any time, provided that, without shareholder
          approval, the Board may not amend the Plan so as to increase the
          maximum number of shares in the aggregate which are subject to
          the Plan, change the class of persons eligible to receive
          incentive stock options or adversely affect the rights of the
          holder of any then outstanding option.

                                      -12-
    <PAGE>

               Unless sooner terminated by the Board of Directors, the Plan
          will terminate on January 31, 2000, which is ten years after its
          effective date.  The termination of the Plan will not affect the
          validity of any stock option outstanding on the date of
          termination.

          STOCK OPTIONS

               Grant of Stock Options
          
               Both incentive options and nonqualified options may be
          granted under the Plan.  Incentive stock options may be granted
          to employees only, while non-statutory stock options may be
          granted to employees, officers, directors and consultants.  An
          incentive option is intended to qualify as an incentive stock
          option within the meaning of Section 422 of the Internal Revenue
          Code of 1986, as amended (the "Code").  Any incentive option
          granted under the Plan must have an exercise price not less than
          100% of the fair market value of the shares on the date on which
          such option is granted.  With respect to an incentive option
          granted to a participant who owns more than 10% of the total
          combined voting power of all classes of stock of the Company, the
          exercise price of such option must not be less than 110% of the
          fair market value of the stock subject to such option on the date
          such option is granted.  A nonqualified option granted under the
          Plan must have an exercise price of not less than the par value
          of the shares underlying the option on the date on which such
          option is granted.

               At the time of the exercise of any option granted pursuant
          to the Plan, the participant must pay the full option price for
          all shares purchased in cash.

               Terms of Stock Options

               No stock option granted under the Plan may remain
          outstanding for more than ten years from the date of grant,
          except that, with respect to an incentive option granted to a
          participant who, at the time of the grant, owns more than 10% of
          the total combined voting stock of all classes of stock of the
          Company, such option must expire not more than five years after
          the date of the grant.

               Continuation of Employment

               Unless the Board of Directors, in its discretion, determines
          otherwise, all rights to exercise options terminate if the
          participant ceases to be an employee of the Company for any cause
          other than death or disability.  If the participant's employment
          is terminated for any reason other than death or disability, or
          if the participant retires or resigns, the Board may, in its sole
          discretion, allow the participant to exercise the option for up
          to three months after such termination, but not after the option
          expires, to the extent the option is exercisable at the date of
          such termination.  If the participant dies or becomes disabled,
          the option is exercisable for twelve months after the resulting
          termination of employment, but not after the option expires, to
          the extent the option is exercisable at the date of such
          termination.  The Plan provides that as a condition to granting a
          stock option under the Plan, the Board may require that the
          prospective participant agree in writing to remain in the employ
          of the Company for a designated minimum period from the date of
          the granting of such stock option.

               Non-Transferability of Stock Options

               No stock option granted under the Plan may be transferred by
          a participant other than by will or by the laws of descent and
          distribution, and such stock options are exercisable, during the
          lifetime of the participant, only by the participant.

          FEDERAL INCOME TAX CONSEQUENCES

               The rules governing the tax treatment of options and stock
          acquired upon the exercise of options are quite technical. 
          Therefore, the description of tax consequences set forth below is
          necessarily general in nature and does not purport to be
          complete.  Moreover, statutory provisions are subject to change,
          as are their interpretations, and their application may vary in
          individual circumstances.  Finally, the tax consequences under
          applicable state and local income tax laws may not be the same as
          under the federal income tax laws.

                                      -13-
     <PAGE>

               Incentive options granted pursuant to the Plan are intended
          to qualify as "incentive stock options" within the meaning of
          Section 422 of the Internal Revenue Code of 1986, as amended (the
          "Code").  If the participant makes no disposition of the shares
          acquired pursuant to exercise of an incentive option within one
          year after the transfer of shares to such participant and within
          two years from grant of the option, such participant will realize
          no taxable income as a result of the grant or exercise of such
          option; any gain or loss that is subsequently realized may be
          treated as long-term capital gain or loss, as the case may be. 
          Under these circumstances, the Company will not be entitled to a
          deduction for federal income tax purposes with respect to either
          the issuance of such incentive options or the transfer of shares
          upon their exercise.

               If shares subject to incentive options are disposed of prior
          to the expiration of the above time periods, the participant will
          recognize ordinary income in the year in which the disqualifying
          disposition occurs, the amount of which will generally be the
          lesser of (i) the excess of the market value of the shares on the
          date of exercise over the option price, or (ii) the gain
          recognized on such disposition.  Such amount will ordinarily be
          deductible by the Company for federal income tax purposes in the
          same year, provided that the Company satisfies certain federal
          income tax withholding requirements.  In addition, the excess, if
          any, of the amount realized on a disqualifying disposition over
          the market value of the shares on the date of exercise will be
          treated as capital gain.

               A participant who acquires shares by exercise of a
          nonqualified option generally realizes as taxable ordinary
          income, at the time of exercise, the difference between the
          exercise price and the fair market value of the shares on the
          date of exercise.  Unless an election under Section 83(b) of the
          Code is timely filed, however, a participant who is subject to
          suit under Section 16(b) of the Securities Exchange Act of 1934
          with respect to sales of shares acquired upon the exercise of a
          nonqualified option recognizes as taxable ordinary income, at the
          time he is no longer subject to such suit, the difference between
          the exercise price and the fair market value of the shares at
          such time.  Such amount will ordinarily be deductible by the
          Company in the same year, provided that the Company satisfies
          certain federal income tax withholding requirements.

               Due to the individual tax consequences of acquiring and
          exercising stock options, each optionee under the Plan is urged
          to consult his or her tax advisor with respect to the acquisition
          and the exercise of options.


                   THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE
               RATIFICATION AND APPROVAL OF THE PROPOSED PLAN AMENDMENT


                                    ANNUAL REPORT

               All shareholders of record of the Company as of the Record
          Date are concurrently being sent a copy of the Company's Annual
          Report to Shareholders for Fiscal 1996.  This Annual Report
          contains certified financial statements of the Company for Fiscal
          1996 and the year ended December 31, 1995.

               THE COMPANY WILL PROVIDE WITHOUT CHARGE TO EACH BENEFICIAL
          HOLDER OF ITS CLASS A AND CLASS B COMMON STOCK AS OF THE RECORD
          DATE, ON THE WRITTEN REQUEST OF ANY SUCH PERSON, A COPY OF THE
          COMPANY'S ANNUAL REPORT ON FORM 10-KSB, AS AMENDED, FOR FISCAL
          1996, AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION.  ANY
          SUCH REQUEST SHOULD BE MADE IN WRITING TO BRADLEY
          PHARMACEUTICALS, INC., 383 ROUTE 46 WEST, FAIRFIELD, NEW JERSEY
          07004-2402, ATTENTION: CORPORATE SECRETARY.

                                SHAREHOLDER PROPOSALS

               Shareholder proposals must be received by January 2, 1998 in
          order to be considered for inclusion in proxy materials
          distributed in connection with the next Annual Meeting of
          Shareholders.

                                      -14-
     <PAGE>

                                    MISCELLANEOUS

               As of the date of this Proxy Statement, the Board of
          Directors of the Company does not know of any other matter to be
          brought before the Meeting.  However, if any other matters not
          mentioned in the Proxy Statement are properly brought before the
          Meeting or any adjournments thereof, the persons named in the
          enclosed Proxy or their substitutes will have discretionary
          authority to vote proxies given in said form, or otherwise act,
          in respect of such matters in accordance with their best
          judgment.

               All of the costs and expenses in connection with the
          solicitation of proxies with respect to the matters described
          herein will be borne by the Company.  In addition to solicitation
          of proxies by use of the mails, directors, officers and employees
          (who will receive no compensation therefor in addition to their
          regular remuneration) of the Company may solicit the return of
          proxies by telephone, telegram or personal interview.  The
          Company will request banks, brokerage houses and other
          custodians, nominees and fiduciaries to forward copies of the
          proxy material to their principals and to request instructions
          for voting the proxies.  The Company may reimburse such banks,
          brokerage houses and other custodians, nominees and fiduciaries
          for their expenses in connection therewith.

               It is important that proxies be returned promptly. 
          Shareholders are, therefore, urged to fill in, date, sign and
          return the Proxy immediately.  No postage need be affixed if
          mailed in the enclosed envelope in the United States.

                                        By Order of the Board of Directors,

                                        DANIEL GLASSMAN
                                        Chairman & CEO

          July 28, 1997


                                      -15-
     <PAGE>

                                      EXHIBIT A

                   THIRD AMENDMENT TO BRADLEY PHARMACEUTICALS, INC.
                                1990 STOCK OPTION PLAN

               WHEREAS, BRADLEY PHARMACEUTICALS, INC. (the "Company") has
          previously adopted the Bradley Pharmaceuticals, Inc. 1990 Stock
          Option Plan, as amended (the "Plan");

               WHEREAS, pursuant to Section 12 of the Plan, the Company's
          Board of Directors and shareholders have retained the right to
          amend the Plan; and

               WHEREAS, the Company's Board of Directors now desires to
          amend the Plan.

               NOW, THEREFORE, IN CONSIDERATION of the premises and by
          resolution of the Company's Board of Directors, the Plan is
          hereby amended as follows, subject to approval by the Company's
          shareholders:

               1.   The second sentence of Section 6 of the Plan be, and
                    hereby is, amended to read as follows:

                    "The aggregate number of Shares which may be issued
               under Options exercised under this Plan shall not exceed
               2,600,000."




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