BRADLEY PHARMACEUTICALS INC
8-K, 1998-10-23
PHARMACEUTICAL PREPARATIONS
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                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549



                                    FORM 8-K
                                 CURRENT REPORT



     Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934



        Date of Report (date of earliest event reported): October 1, 1998


                          BRADLEY PHARMACEUTICALS, INC.
             (Exact name of registrant as specified in its charter)



   New Jersey                       33-36120                      22-2581418
(State or other                   (Commission                   (IRS Employer
jurisdiction of                    File Number)              Identification No.)
incorporation)



                 383 Route 46 West, Fairfield, New Jersey 07004
               (Address of principal executive office) (Zip Code)



        Registrant's telephone number, including area code:(973) 882-1505



                                       N/A
          (Former name or former address, if changed since last report)



                                 Page 1 of      pages

<PAGE>


Item 1.  Changes in Control of Registrant

         Not Applicable


Item 2.  Acquisition or Disposal of Assets

         On October 1, 1998,  the  Registrant  entered  into an  agreement  with
Proctor & Gamble Pharmaceuticals, Inc. (P&G) to acquire the right to the Brontex
products,  consisting of four  prescription  upper  respiratory  drugs ("Brontex
Products"). The acquisition closed as of October 1, 1998. The purchase price was
$1,842,000  which was paid $614,000 cash at the closing and a Promissory Note in
the  amount  of  $1,228,000  payable  sixteen  months  after  closing.  P&G will
manufacture  the Brontex  Products for the  Registrant  under a separate  supply
agreement.

         The Brontex Products,  which represent an extension of the Registrant's
existing  line  of  prescription  pharmaceuticals,  will be  promoted  primarily
through  the  distribution  of  samples  to  the  same   respiratory   physician
specialists   currently   targeted  by  the   Registrant's   existing   national
pharmaceutical  sales force.  The  Registrant  does not expect  future  selling,
general  and  administrative  expenses,   exclusive  of  the  sample  costs  and
amortization  of the  acquired  rights to the Brontex  Products,  to be impacted
significantly from the selling of the Brontex Products.

Item 3.  Bankruptcy or Receivership

         Not Applicable


Item 4.  Changes in Registrant's Certifying Accountant

         Not Applicable


Item 5.  Other Events

         Not Applicable.

Item 6.  Resignation of Registrant's Directors

         Not Applicable


Item 7.  Financial  Statements  and Exhibits  (a)  Financial  statements  of
         business acquired.

         Not Applicable

         (b)  Pro forma financial information

              Not Applicable


         (c)  Exhibits

              1.  Purchase and Sale Agreement

              2.  Press Release

<PAGE>




                                    SIGNATURE


         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  Registrant  has duly  caused  this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                                   BRADLEY PHARMACEUTICALS, INC.



                                             BY:   /s/ Daniel Glassman
                                                 _______________________________
                                                         DANIEL GLASSMAN
                                                      Chief Executive Officer




Dated: October      , 1998



<PAGE>

                                    EXHIBIT 1



                AGREEMENT FOR PURCHASE AND SALE OF BRONTEX ASSETS



                                     between



                     PROCTER & GAMBLE PHARMACEUTICALS, INC.



                                       and



                          BRADLEY PHARMACEUTICALS, INC.












<PAGE>


                                TABLE OF CONTENTS


                                                                            PAGE

Introduction                                                                   1

Background                                                                     1

Article 1  -  Sale and Purchase of Assets

         1.1  Assets to be Sold or Transferred                                 1
         1.2  Purchase Price and Payment Schedule                              3
         1.3  Assignment of Assets                                             3
         1.4  Allocation of Purchase Price                                     3
         1.5  Inventory Purchase                                               4


Article 2  -  The Closing Transaction

         2.1  Closing Date                                                     4
         2.2  Closing Transactions                                             4
         2.3  Returns and Allowances                                           5


Article 3  -  Conditions to Buyer's Obligations

         3.1  Authorization of Agreements                                      6
         3.2  Representations, Warranties, Covenants and Agreements            6
         3.3  Adverse Change or Loss                                           6
         3.4  Board Approval                                                   6
         3.5  Closing Documents                                                6


Article 4  -  Conditions of P&G's Obligations

         4.1  Authorization of Agreements                                      6
         4.2  Representations, Warranties and Agreements                       7
         4.3  Board Approval                                                   7
         4.4  Closing Documents                                                7


Article 5  -  Post-Closing Obligations

         5.1  Further Assurances                                               7
         5.2  Trademark Attorney/Agent Expenses                                7
         5.3  Post-Closing Access to Books and Records                         7
         5.4  Use of Names                                                     8
         5.5  Notification of Customers                                        8
         5.6  Customer Orders                                                  8
         5.7  Post-Closing Receipts                                            8
         5.8  Federal and State Rebates                                        8


Article 6  -  Representations and Warranties of P&G

         6.1  Status of P&G                                                    9
         6.2  P&G's Authority to Consummate Transaction                        9
         6.3  Compliance with other Instruments                                9
         6.4  Binding Obligations                                             10
         6.5  Brokerage and Finder's Fees                                     10
         6.6  Title                                                           10
         6.7  Intellectual Property                                           10
         6.8  Contracts                                                       11
         6.9  Asset Warranties                                                12
         6.10 Customer Lists                                                  12
         6.11 Financial Information                                           12
         6.12 Conduct of Business                                             12
         6.13 Governmental Regulations                                        13
         6.14 Litigation                                                      13
         6.15 Compliance                                                      13
         6.16 Serious Adverse Drug Reactions                                  13


Article 7  -  Representations and Warranties of Buyer

         7.1  Status of Buyer                                                 14
         7.2  Buyer's Authority to Consummate Transactions                    14
         7.3  Compliance with other Instruments                               14
         7.4  Binding Obligations                                             14
         7.5  Brokerage and Finder's Fees                                     14


Article 8  -  Conduct and Transactions Relating to Closing

         8.1  Access to Records and Property of P&G                           14
         8.2  Preservation of Goodwill                                        15
         8.3  Mutual Cooperation                                              15
         8.4  ADR Reporting                                                   15


Article 9  -  General Indemnification

         9.1  P&G Indemnity                                                   15
         9.2  Buyer's Indemnity                                               16
         9.3  Legal Proceedings                                               16
         9.4  Remedy                                                          17


Article 10  -  Restrictive Covenant

         10.1  Restriction                                                    17
         10.2  Other P&G Products                                             18


Article 11  -  General Provisions

         11.1  Investigations and Survival of Representations                 18
         11.2  Notices                                                        18
         11.3  Confidentiality of Information                                 19
         11.4  Amendment and Modification                                     19
         11.5  Assignment                                                     19
         11.6  Press Releases                                                 20
         11.7  Bulk Sales Statutes                                            20
         11.8  Expenses                                                       20
         11.9  Interpretation                                                 20
         11.10 Entirety of Agreement                                          20
         11.11 Benefit of Agreement                                           20
         11.12 Waiver and Preservation of Remedies                            20
         11.13 Exhibits and Schedules                                         21
         11.14 Severability                                                   21
         11.15 Termination                                                    21
         11.16 Governing Law                                                  22
         11.17 Counterparts                                                   22





<PAGE>


                               List of Attachments


Appendix - List of Defined Terms

Schedules
         Schedule of Trademarks                                           1.1(a)
         Schedule of Know-How                                             1.1(b)
         Schedule of Assigned Contracts                                   1.1(e)
         Schedule of Inventory Purchase Prices                            1.5
         List of Contracts                                                6.8
         Schedule of Customers                                            6.10
         Financial Information Schedule                                   6.11


Exhibits

         Forms of Trademark Assignment                                      A
         Form of Bill of Sale                                               B
         Form of Contract Manufacturing Agreement                           C
         Form of Note                                                       D
         Form of Security Agreement                                         E
         Form of Assumption Agreement                                       F





<PAGE>




                    AGREEMENT FOR PURCHASE AND SALE OF ASSETS

         This  Agreement  for Purchase and Sale of Assets (the  "Agreement")  is
made  this  _____  day  of  October,  1998,  by and  between  Procter  &  Gamble
Pharmaceuticals,  Inc.  ("P&G"),  an Ohio  corporation with a principal place of
business  at One Procter & Gamble  Plaza,  Cincinnati,  Ohio 45202,  and Bradley
Pharmaceuticals,  Inc. ("Buyer"), a Delaware corporation, with a principal place
of business at 383 Route 46 West, Fairfield, New Jersey 07004.

                                   Background

         0.1   P&G   is    engaged    in   the    manufacture    and   sale   of
antitussive/expectorant  pharmaceutical  products  in the United  States and its
territories  (the "U.S.")  under the  trademark  BRONTEX(R)  (collectively,  the
"Products").  P&G desires to sell to Buyer,  and Buyer  desires to purchase from
P&G,   certain   assets  of  P&G  used  in  connection   with  the  business  of
manufacturing,  having  manufactured,  marketing and selling the Products on the
terms and conditions set forth herein.

         0.2 The parties  have agreed that P&G will  manufacture  certain of the
Products  for Buyer after the closing of the  transactions  contemplated  herein
pursuant  to the terms and  conditions  of a  Contract  Manufacturing  Agreement
between the parties which is to be executed and delivered on the Closing Date.

         NOW, THEREFORE,  in consideration of the premises, the mutual covenants
contained herein and other valuable  consideration,  the receipt and sufficiency
of which are hereby acknowledged, Buyer and P&G hereby agree as follows:

                     Article 1 - Sale and Purchase of Assets

         1.1  Assets  to  be  Sold  or  Transferred.   Upon  the  basis  of  the
representations  and warranties and on the terms and conditions provided in this
Agreement,  P&G agrees to sell, assign,  transfer and/or deliver to Buyer or, as
appropriate,  to cause P&G's Affiliates to sell, assign, transfer and/or deliver
to Buyer,  and Buyer  agrees to purchase,  all of P&G's (and P&G's  Affiliates')
right, title and interest in and to the following assets (the "Assets"):

                  (a) Trademark.  The tradename  BRONTEX,  and all registrations
and applications  therefor listed in Schedule 1.1(a) hereto  (collectively,  the
"Trademark").

                  (b) Know-How. The technical information,  know-how,  formulae,
processes,  clinical studies,  trade secrets,  confidential  and/or  proprietary
information  and  other  know-how,  information,   documents  and/or  materials,
customer lists, technology,  formulations,  specifications,  stability protocols
and  product  impurity  data,  testing  data and  analytical  methods  and other
information relating to the Products,  which is owned, developed or possessed by
P&G or P&G's  Affiliates and which is identified or otherwise listed in Schedule
1.1(b)  hereof which is necessary or useful to the  manufacture,  use or sale of
the Products (collectively, the "Know-How"). P&G shall bear all costs associated
with the transfer of said rights and materials.

                  (c)  Books  and   Records.   All  files  and  records  of  P&G
specifically  relating to the Products,  whether in hard copy or magnetic  form,
including  research  and  development   files,   United  States  Food  and  Drug
Administration  ("FDA") and other governmental  agency or instrumentality  files
pertaining  to the  Products or the  Registrations,  market  studies,  copies of
consumer complaint files, response letters,  adverse event reports,  outlines of
production,  production procedures and records,  production and sales histories,
files, reports,  operating records and quality control histories  (collectively,
the  "Books  and  Records");  provided  that:  (i) P&G may  retain any Books and
Records  necessary or useful in the  performance  of P&G's  duties  hereunder or
under the Contract Manufacturing Agreement for as long as such Books and Records
are so necessary or useful,  (ii) P&G may retain any Books and Records which P&G
is required to retain by any applicable law, rule or regulation, (iii) P&G shall
provide to Buyer  (during P&G's normal  business  hours) access to any Books and
Records  retained  by P&G  pursuant  to  clauses  (i) and (ii)  hereof as may be
necessary or useful to Buyer in  commercializing  the Products in the U.S.,  and
(iv) Buyer shall provide to P&G (during Buyer's normal business hours) access to
any Books and Records  possessed by Buyer pursuant hereto as may be necessary or
useful  to P&G in  performing  P&G's  duties  hereunder  or under  the  Contract
Manufacturing Agreement or in commercializing the Other P&G Products (as defined
herein). In addition, Buyer acknowledges that P&G and its related Companies will
continue to market its other products  (collectively,  the "Other P&G Products")
in the U.S. and  elsewhere  and that certain of the  information  regarding  the
Products is contained in documents  and files which also relate to the Other P&G
Products.  To the extent that any of the  information  to be provided under this
Agreement would include information  regarding the Other P&G Products,  P&G will
not be required to provide such other product  information,  but shall cooperate
with Buyer to enable Buyer to separate and obtain the  information  specifically
related to the Products.

                  (d)  Purchase  Orders.   All  customer  purchase  orders  (the
"Purchase  Orders") for the Products existing as of the Closing Date (as defined
in Section  2.1  hereof)  which are  unfilled,  copies of which shall be sent to
Buyer on the Closing Date (as defined in Section 2.1 hereof).

                  (e) Contract  Rights.  The  contracts  and rights set forth in
Schedule 1.1(e) hereto.

                  (f) Excluded  Assets.  The following  assets are  specifically
excluded  from  this  sale  of  assets:   accounts   receivable;   manufacturing
facilities;  machinery and equipment;  cash and cash equivalents,  all insurance
policies  of seller or its related  companies;  all of P&G's  rights  under this
Agreement;  claims for  refunds of Taxes  paid by Seller  and/or its  respective
Affiliates.  As used herein, "Tax" and "Taxes" means all taxes,  charges,  fees,
levies, or other assessments,  including,  without limitation,  income,  excise,
property,  value added, real estate, sales, payroll, and franchise taxes imposed
by the United States or any state,  county or local  government,  subdivision or
agency thereof.  Such term shall include any interest,  penalties,  or additions
payable  in  connection  with  such  taxes,  charges,  fees,  levies,  or  other
assessments.

         1.2 Purchase  Price;  Payment for  Inventory.  The purchase  price (the
"Purchase  Price")  to be  paid by  Buyer  to P&G for  the  Assets  (other  than
Inventory)  shall be  US$1.842  million.  The  Purchase  Price  shall be paid as
follows: US $614,000 shall be paid to P&G at Closing (the "Closing Payment") via
wire transfer to an account specified by P&G. US $1,228,000 shall be paid to P&G
sixteen  (16) months  after the Closing  Date (the  "Second  Payment")  via wire
transfer to an account  specified by P&G.  Buyer shall purchase all inventory of
finished  goods of Products,  owned by P&G and  wherever  located on the Closing
Date (the  "Inventory"),  at the  prices in  Schedule  1.2.  Inventory  shall be
purchased by Buyer at Closing, to be paid in three equal increments over 90 days
under normal invoice terms, 30 days net.

         1.3      Assignment of Assets.

                  (a)  Non-Assignability.  To the extent  that any of the Assets
are not capable of being  assigned or transferred to Buyer without the approval,
consent or waiver of any other party  thereto or any other  person  (including a
governmental  agency),  or if such  assignment  or transfer  would  constitute a
breach of any agreement or violation of any law or  regulation,  this  Agreement
shall not constitute an assignment thereof.

                  (b)  Reasonable  Efforts.   P&G  shall  use  all  commercially
reasonable  efforts,  and Buyer shall cooperate with P&G, to obtain all material
approvals,  consents or waivers  necessary to convey to Buyer each such Asset as
soon as  practicable;  provided,  however,  that  neither P&G nor Buyer shall be
obligated to pay any  consideration  therefor  (except P&G shall be obligated to
pay filing fees and other ordinary  administrative  charges other than recording
fees) to the third  party(ies)  from whom such  approval,  consent  or waiver is
required.

                  (c) If Waivers or Consent  Cannot be  Obtained.  To the extent
that any of the approvals,  consents or waivers  referred to above have not been
obtained by P&G by the Closing  Date,  P&G,  after the Closing  Date,  shall use
commercially reasonable efforts as requested by Buyer to: (i) obtain the consent
of any such third  party(ies);  (ii)  cooperate with Buyer in any reasonable and
lawful arrangements designed to provide the benefits of such asset to Buyer; and
(iii)  enforce for the benefit of Buyer any rights of P&G arising  from or under
such Asset.

                  (d)  Notwithstanding the other provisions of this Section 1.3,
P&G is not responsible for filing Federal or state controlled substance licenses
on behalf of Buyer.

         1.4 Allocation of Purchase Price. The Purchase Price shall be allocated
by Buyer among the Assets in accordance with their respective fair market values
and in accordance with the  requirements of Section 1060 of the Internal Revenue
Code. Such allocation shall be completed and delivered to Seller,  together with
a draft Form 8594, no later than 180 days after Closing for Seller's  review and
approval,  which approval shall not be unreasonably  withheld. In the event that
Seller fails to notify Buyer  within 15 days of receipt of such  allocation,  in
writing and with specificity as to assets and amounts,  that it does not approve
of the allocation  made by Buyer,  Seller shall be deemed  conclusively  to have
approved  such  allocation  and such Form  8594,  and  Seller  and  Buyer  shall
thereafter  be bound to make all tax filings,  including any state and local tax
returns, on a basis consistent with such Purchase Price allocation. In the event
that  Seller  has not  approved  and has not been  deemed to have  approved  the
aforementioned  allocation  in  accordance  with this Article 1.4, and Buyer and
Seller have not otherwise reached  agreement with respect to such matter,  Buyer
shall refer the matter to an independent  accounting firm reasonably  acceptable
to Seller for  resolution,  and the  determination  of such accounting firm with
respect to  allocation  of the Purchase  Price shall be final and binding on the
parties.  Each  party  shall  pay  one-half  of the  fees and  expenses  of such
accounting firm. Seller and Buyer agree not to take a position on any income tax
return,  or in any judicial  proceeding,  that is inconsistent with the Purchase
Price allocation made in accordance with this Article 1.4.

         1.5  Inventory  Purchase.   Certain  inventory  of  finished  goods  of
Products,  as referenced in Section 1.5 hereof owned by P&G and wherever located
on the  Closing  Date  (the  "Inventory").  Inventory  will  be  delivered  to a
destination selected by the Buyer at P&G's expense. The location selected by the
Buyer must have appropriate Federal and state licenses.


                       Article 2 - The Closing Transaction

         2.1 Closing Date.  The  consummation  of the  transaction  contemplated
herein (the "Closing") shall take place at the general offices of P&G at 10 a.m.
Eastern time on _______________,  1998, or such other place, time or date as may
be mutually agreed upon by Buyer and P&G (the "Closing Date").  The consummation
of the transaction  shall be deemed effective as of the close of business on the
Closing Date.

         2.2 Closing  Transactions.  At the Closing,  the parties shall make the
following  deliveries  and take the  following  actions,  which  shall be deemed
simultaneous when taken.

     (a) P&G's Deliveries and Actions. P&G shall deliver to Buyer:

          (1) The Trademark  Assignment for the Trademark in the form of Exhibit
              A.

          (2) The Bill of Sale in the form of Exhibit B.

          (3) An Assumption Agreement in the form set forth in Exhibit F.

          (4)  Possession  of or the right to take  possession  of the remaining
     Assets to be sold to Buyer on the Closing Date pursuant to this Agreement.

          (5) The executed Contract Manufacturing Agreement in the form attached
     hereto as Exhibit C.

          (6) Such other  items as are  reasonably  requested  by Buyer so as to
     accomplish  the  transactions  set  forth  herein,  including  consents  to
     assignment of material contracts, where required.

     (b) Buyer's Deliveries and Actions. Buyer shall deliver to P&G:

          (1) The  Closing  Payment,  payment  of  which  shall  be by the  wire
     transfer of immediately available funds to P&G's account as directed by P&G
     prior to the Closing.

          (2) The executed Contract Manufacturing Agreement.

          (3) An  executed  note for the  Second  Payment  in the form  attached
     hereto as Exhibit D.

          (4) An executed Security  Agreement securing the Second Payment in the
     form attached hereto as Exhibit E.

          (5) An executed  Assumption  Agreement in the form attached  hereto as
     Exhibit F.

          (6) Such  other  items  as are  reasonably  requested  by P&G so as to
     accomplish the transactions set forth herein.


         2.3 Returns and  Allowances.  P&G shall accept returns of Products sold
by P&G prior to Closing  ("Returns of P&G's  Products") in accordance with P&G's
then current  returns  policy  provided  that: (i) the total dollar value of all
credits granted by P&G in response to the Returns of P&G's Products  returned on
or after October 1, 1998,  excluding costs of destruction of returned goods (the
"Returns  Amount")  does not exceed US  $575,000  and (ii) the  Returns of P&G's
Products are first  requested of P&G or Buyer on or after  October 1, 1998,  and
prior to the end of the ninth  calendar  month  following  the Closing  Date (as
defined herein).  Returns Amounts exceeding US $575,000 and all Returns of P&G's
Products  first  received  by P&G or  Buyer  on or  after  the end of the  ninth
calendar month following the Closing Date and all returns of Products sold on or
after the Closing shall be for Buyer's  account.  P&G shall not issue any credit
for Buyer's  account for any  returns  made after the end of the ninth  calendar
month  following  the Closing Date.  Buyer shall not encourage  Returns of P&G's
Products  out of the  ordinary  course of  business.  P&G  shall  not  encourage
excessive  stocking of Product out of the ordinary  course of business  prior to
the  Closing.  P&G will not charge Buyer for any of P&G's  administrative  costs
associated with returns and allowances.

         If returns are sent to the Buyer on or after October 1, 1998, and prior
to the end of the ninth  calendar month  following the Closing date,  Buyer will
issue credit and reduce the Second Payment accordingly.  Buyer will send monthly
reports to P&G regarding the quantity and value of returns processed.





<PAGE>


                  Article 3 - Conditions to Buyer's Obligations

The  obligations  of  Buyer  to  consummate  at  the  Closing  the  transactions
contemplated herein are subject to the fulfillment at or prior to the Closing of
each of the following conditions,  the fulfillment of any of which may be waived
by Buyer:

         3.1  Authorization  of  Agreements.  All  actions  on the  part  of P&G
necessary to authorize the execution, delivery and performance of this Agreement
and the  other  agreements  provided  for  herein  and the  consummation  of the
transactions  contemplated  herein and therein  shall have been duly and validly
taken  by P&G.  Buyer  shall  have  been  furnished  with a  certificate  of the
Secretary  or an  Assistant  Secretary  of  P&G  setting  forth  copies  of  the
resolutions or other instruments authorizing this Agreement and the transactions
contemplated herein.

         3.2  Representations,  Warranties,  Covenants  and  Agreements.  On the
Closing Date,  all the  representations  and warranties of P&G contained in this
Agreement  shall be true and correct in all  material  respects as of that date.
All of the covenants and  agreements of P&G which are provided in this Agreement
to be performed at or prior to the Closing shall have been performed.

         3.3  Adverse  Change  or  Loss.  During  the  period  from  the date of
execution of this  Agreement to the Closing Date,  there shall not have been any
material  loss of, or any  material  damage  to,  the  Assets or P&G's  business
relating to the  manufacture  or sale of the  Products  and there shall not have
been any adverse change materially limiting the use of the Assets.

         3.4 Board  Approval.  On or before  the  Closing  Date,  execution  and
performance of this Agreement and all the transactions contemplated herein shall
have been duly and properly approved by P&G's board of directors.

         3.5 Closing Documents. All of the documents required to be executed and
delivered by P&G  pursuant to Section  2.2(a)  hereof and as otherwise  required
herein shall have been executed and delivered to Buyer.


                   Article 4 - Conditions to P&G's Obligations

The   obligations  of  P&G  to  consummate  at  the  Closing  the   transactions
contemplated herein are subject to the fulfillment at or prior to the Closing of
each of the following conditions,  the fulfillment of any of which may be waived
by P&G:

         4.1  Authorization  of  Agreements.  All  actions  on the part of Buyer
necessary to authorize the execution, delivery and performance of this Agreement
and the other  agreements  provided  for  herein,  and the  consummation  of the
transactions  contemplated herein and therein,  shall have been duly and validly
taken by  Buyer.  P&G  shall  have  been  furnished  with a  certificate  of the
Secretary  or an  Assistant  Secretary  of Buyer  setting  forth  copies  of the
resolutions or other instruments authorizing this Agreement and the transactions
contemplated herein.

         4.2  Representations,  Warranties and Agreements.  On the Closing Date,
all the  representations  and  warranties of Buyer  contained in this  Agreement
shall be true and correct in all material  respects as of that date.  All of the
agreements  of Buyer which are provided in this  Agreement to be performed at or
prior to the Closing shall have been performed.

         4.3 Board Approval.  On the Closing Date,  execution and performance of
this Agreement and all the transactions contemplated herein shall have been duly
and properly approved by Buyer's board of directors.

         4.4 Closing Documents. All of the documents required to be executed and
delivered by Buyer pursuant to Section  2.2(b) hereof and as otherwise  required
herein shall have been executed and delivered to P&G.


                      Article 5 - Post-Closing Obligations

         5.1  Further  Assurances.  At the  request  of  Buyer,  on or after the
Closing Date, P&G will promptly execute and deliver, or cause to be executed and
delivered,  such bills of sale, consents and other instruments of conveyance and
transfer in addition to those otherwise required by this Agreement and will take
such other action as Buyer may reasonably  request to more  effectively  convey,
transfer to and vest in Buyer ownership of the Assets being  purchased  pursuant
to this Agreement. P&G will provide Buyer with documents necessary to record the
assignment of the  registrations  and  applications  for the Trademark and Buyer
will be  responsible  for filing said documents as well as the costs of any such
filings.

         5.2 Trademark  Attorney/Agent  Expenses. For a period of six (6) months
after the date of P&G's delivery to Buyer of the Trademark  Assignment  pursuant
to Section  2.2(a) hereof,  P&G shall pay, and assumes all other  responsibility
for,  any  and  all  bills  and/or  statements  relating  to  the  registration,
maintenance and/or assignment of the Trademark which bills and/or statements are
received by P&G or Buyer after the Closing Date,  provided,  however,  that such
bills  and/or  statements  do not  relate  to  the  recording  of the  Trademark
Assignment  hereunder or to any other work requested or  commissioned  by Buyer.
Buyer  shall pay,  and assumes all other  responsibility  for,  any and all such
bills and/or  statements  which:  (i) relate to the  recording of the  Trademark
Assignment hereunder or to any other work requested or commissioned by Buyer, or
(ii) are  received  by P&G or Buyer more than six (6)  months  after the date of
P&G's delivery to Buyer of the Trademark  Assignment  pursuant to Section 2.2(a)
hereof.

         5.3 Post Closing Access to Books and Records. Buyer and P&G agree that,
subsequent to the Closing  Date,  they will grant to each other and each other's
agents  reasonable access during normal business hours upon reasonable notice to
any books and records then in their  possession  or in the  possession  of their
respective  Affiliates to the extent of  information  contained in such books or
records that relates to P&G's  operation of the Assets prior to the Closing Date
and is shown to be needed for tax, operations,  regulatory,  accounting or other
reasonable purposes.

         5.4 Use of Names.  While  manufacturing  Products for Buyer pursuant to
the Contract Manufacturing Agreement, P&G (as Manufacturer thereunder) agrees to
use Buyer's name on all labels as soon as practicable  after the Closing through
the use of label stickers and in any event in compliance with  applicable  laws;
provided that, as soon as  practicable  following the Closing and not later than
six (6) months after the Closing Date,  P&G shall make the  transition to labels
not  containing  the name  "Procter & Gamble" (or any name or names  confusingly
similar thereto). Buyer will incur cost for art work, proofs, plates, stickering
and other assorted costs.

         5.5  Notification of Customers.  P&G agrees to cooperate with Buyer, at
Buyer's   request,   in  the  notification  to  customers  of  the  transactions
contemplated by this Agreement and P&G agrees not to notify any customer of such
transactions  without the prior written consent of Buyer. Such notification (the
"Joint Notice") shall be in such form as is reasonably satisfactory to Buyer and
P&G.  Each party will prepare a notice for their own use which is  acceptable to
the other party. The parties shall cooperate in similar written  notification to
the  managed  care  organizations  referenced  in  Schedule  6.8,  and P&G shall
undertake  best efforts to (i)  identify  such  organizations,  and (ii) provide
Buyer,  where  permitted by the contracts,  with a summary of the material terms
and conditions of each such contract.

         5.6 Customer Orders. P&G agrees to take such steps as may be reasonably
required to insure that all  customer  orders for  Products  received  after the
Closing Date are faxed to Buyer as soon as practicable  after receipt by P&G but
in any event within three (3) business days after such receipt.  P&G agrees that
any customer  ordering  Products or requesting any  information  with respect to
Products shall:  (i) for a period of twelve (12) months  following  Closing,  be
informed that Buyer is now supplying the Products,  and (ii) for a period of six
(6) months following  Closing,  be forwarded a copy of the Joint Notice, if any.
In addition,  P&G shall immediately  notify Buyer of said orders or requests for
information.  The services provided by P&G pursuant to this Section 5.6 shall be
provided free and without charge to Buyer.

         5.7  Post-Closing  Receipts.  If, at any time  after the  Closing,  P&G
receives any payment for any  Products  sold after the  Closing,  such  payments
shall be received in trust for Buyer and paid to Buyer by P&G within thirty (30)
days after receipt  thereof.  Upon reasonable  notice and during normal business
hours,  Buyer  shall have the right to inspect  P&G's  books and  records to the
extent necessary to verify the accuracy of such payments.

         5.8 Federal and State  Rebates.  The parties  agree that the rights and
responsibilities  created by Section 4401 of the Omnibus  Budget  Reconciliation
Act of 1990  (Public Law 101-508)  (the  "Medicaid  Law") and other  federal and
state rebate programs will be apportioned as follows:

                  (a)  Reporting.  P&G  will  be  responsible  for  filing  with
appropriate state and federal agencies all information  required by the Medicaid
Law and the laws of individual  states for Products  bearing P&G's NDC Codes. If
Buyer enters into an agreement with HCFA or state  authorities,  Buyer will bear
the same responsibility for Products sold by Buyer.

                  (b) Rebates. For a period of nine (9) months after the Closing
Date, P&G shall pay, and assumes all other responsibility for, all monies billed
and invoiced by applicable  federal or state  authorities under the Medicaid and
state  rebate  programs  or by  non-wholesaler  customers  pursuant  to  product
discount or similar  agreements  for P&G's NDC codes for the  Products.  For all
such monies  which are billed and  invoiced  more than nine (9) months after the
Closing Date,  Buyer shall  reimburse P&G in the amount of such monies  actually
paid by P&G within thirty (30) days of P&G's billing of such monies.

                  (c)  Chargebacks.  For a period of five (5)  months  after the
Closing  Date,  P&G shall pay,  and assumes all other  responsibility  for,  all
monies  billed and invoiced by  wholesalers  arising  from  product  discount or
similar  agreements or federal and state  government  contracts under applicable
programs  for P&G's NDC codes for the  Products.  For all such monies  which are
billed and  invoiced  more than five (5) months  after the Closing  Date,  Buyer
shall  reimburse  P&G in the amount of such monies  actually  paid by P&G within
thirty (30) days of P&G's billing of such monies.


                Article 6 - Representations and Warranties of P&G

         Except as  otherwise  set forth in the  Schedules  hereto,  P&G  hereby
represents, warrants and covenants to Buyer that as of the date hereof and as of
Closing:

                  6.1 Status of P&G.  P&G: (i) is a corporation  duly  organized
and validly  existing and in good standing  under the laws of the State of Ohio,
(ii) has all necessary  corporate  power and authority to own its properties and
to conduct its business as presently conducted, and (iii) is duly qualified as a
foreign  corporation  and is in good standing in those  jurisdictions  where the
failure to so qualify would have a material  adverse effect on the Assets or the
manufacture,  distribution  and  sale  of  the  Products  as  conducted  by  P&G
immediately prior to the date hereof.

                  6.2 P&G's Authority to Consummate Transaction.  The execution,
delivery and  performance  of this Agreement and the Trademark  Assignment,  the
Bill of Sale, the Security Agreement and all other documents provided for herein
to which P&G is a party (the "Related Agreements"),  and the consummation of the
transactions  contemplated herein and therein, are within the corporate power of
P&G, have been or will be duly authorized by all necessary corporate proceedings
and such  agreements have been or will be, on or prior to the Closing Date, duly
executed and delivered by P&G.

                  6.3 Compliance with Other Instruments.  Neither the execution,
delivery nor  performance  of this  Agreement or the Related  Agreements nor the
consummation of the transactions  contemplated herein and therein:  (i) requires
any material  approval,  consent or withholding of objections on the part of any
federal,  state or local  regulatory or  governmental  body, or any Affiliate of
P&G, except as may be required to effectuate the assignment of Registrations and
the  Trademark,  (ii)  will  result  in any  violation  or breach of any term or
provision  of  P&G's  Certificate  of  Incorporation  or  Bylaws  or  any  other
organizational  documents of P&G or its  Affiliates;  or (iii) will constitute a
default under any indenture, mortgage, deed of trust, license agreement or other
contract or agreement to which P&G or its  Affiliates  is a party or to which it
or any of its  properties  may be  subject;  or  (iv)  materially  violates  any
provision  of  any  judicial,   governmental  or  administrative   order,  writ,
injunction,  award,  judgment or decree applicable to P&G, its Affiliates or the
Products.

                  6.4 Binding  Obligations.  This  Agreement and the Related P&G
Agreements have been duly and validly authorized,  executed and delivered by P&G
and/or its Affiliates and, when executed and delivered by Buyer, will constitute
valid  and  binding  obligations  of P&G  and  its  Affiliates,  enforceable  in
accordance with their respective terms.

                  6.5 Brokerage and Finder's Fees.  Neither P&G nor any officer,
director or agent of P&G has employed  any broker,  finder or agent with respect
to this Agreement or the  transactions  contemplated  hereby and no such broker,
finder  or agent is  entitled  to any  commission  or fee with  respect  to this
Agreement or any such  transaction.  P&G shall indemnify Buyer against any claim
or loss incurred or suffered as a result of any broker's  commission of finder's
fee payable or alleged to be payable  because of any statement,  act or omission
of P&G or any of P&G's Affiliates.

                  6.6 Title.  P&G or its Affiliates:  (i) is the true and lawful
owner of each of the Assets and has all  necessary  power and  authority to sell
and transfer each of the Assets to Buyer,  free and clear of all claims,  liens,
security interests,  licenses and other encumbrances and no party other than P&G
and Buyer has any  interest  in, or right to, any of the Assets;  (ii) except as
set forth herein, there exists no material condition, restriction or reservation
affecting  the title to or the utility of any of the Assets which would  prevent
Buyer from  utilizing the Assets or any part thereof;  (iii) upon  execution and
delivery  to Buyer of the  Trademark  Assignment  and Bill of Sale,  Buyer  will
acquire  good and  valid  title  to each of the  Assets,  free and  clear of all
material claims,  liens,  security  interests,  licenses and other encumbrances;
(iv) upon execution and delivery of this Agreement, and subject to the terms and
conditions of this  Agreement and the Contract  Manufacturing  Agreement,  Buyer
will have the right to use the Know-How  without  material  limitation  so as to
enable Buyer or its assignee to  manufacture or have  manufactured  and sell the
Products;  and (v) P&G has all requisite power and lawful  authority to own each
of the Assets and to carry on its  business of the  manufacture  and sale of the
Products as now being conducted.

                  6.7      Intellectual Property.

     (1) The Trademark and the Know-How  listed in Schedule  1.1(a) and Schedule
1.1(b) respectively constitute,  as of the Closing Date, all of the intellectual
property reasonably necessary to enable the manufacture and sale of the Products
by Buyer in compliance  with all applicable  laws,  rules and regulations in the
U.S.

     (2) The U.S.  registration  of the Trademark is valid and in full force and
effect. To P&G's knowledge, P&G has the right in the U.S. and its territories to
use the Trademark,  free and clear of any liens,  restrictions or  encumbrances.
P&G has granted no  third-party  licenses to use the  Trademark  that are now in
effect.

     (3)  P&G has not  received  actual  notice  that  its use of the  Trademark
infringes the trademark rights of any third party.

     (4) Except as set forth in this Agreement, to P&G's knowledge,  there is no
restriction  or  prohibition  which would  prevent or  materially  restrict  the
disclosure and sale of the Know-How to Buyer hereunder or the sale of the Assets
to Buyer.

     (5) Except with respect to the proposed  monograph  covering cough and cold
products,  P&G has no notice of a violation which might result in the withdrawal
or material  restriction by the FDA of P&G's right to manufacture,  use and sell
the Products in the U.S.

         6.8 Contracts.  Except for this Agreement,  the Related  Agreements and
the contracts listed in Schedule 6.8:

     (1) There are no material contracts  currently in effect or currently being
negotiated  between  P&G  and/or any of its  Affiliates  and third  parties  and
involving any of the Assets.

     (2) There are no  material  sales  representative  agreements,  distributor
agreements, broker agreements, manufacturer representation agreements or license
agreements affecting the Assets or the Products.

     (3) There are no material  contracts which are necessary for P&G's or P&G's
Affiliates manufacture and sale of the Products as of the Closing Date.

     (4) There are no material contracts necessary for manufacture, use, of sale
of the Products  rights to which have not been  assigned to Buyer on or prior to
the Closing Date.

     (5)  Neither  P&G nor any of  P&G's  Affiliates  is in  default  under  any
contract  which  default  would  have a material  adverse  effect  upon  Buyer's
manufacture,  use and sale of the Products,  no other party to any such contract
is in material default under any of such contracts as of the Closing Date, there
is no condition which exists that,  with notice or lapse of time or both,  would
constitute a material  default  thereunder,  and no notice of default  under any
such  contract  has been given or  received  and not  resolved  by P&G as of the
Closing Date.

     (6) There is no such contract as to which P&G or any of its  Affiliates has
received notice of termination.

     (7) As used in this  Section 6.8,  the term  "contracts"  means any and all
oral  and  written  contracts,   agreements,   licenses,   royalty   agreements,
territorial or agency agreements, sales representative agreements,  distribution
or distributor agreements,  manufacture's  representatives  agreements,  royalty
agreements, commitments or other arrangements of any kind.

         6.9  Asset  Warranties.  Except as may be  otherwise  set forth in this
Agreement  or in  the  Schedules  or  Exhibits  hereto,  P&G is  selling  and/or
otherwise transferring all of the Assets to Buyer hereunder "as is-where is" and
without any warranty.  P&G warrants that the Inventory  sold or  transferred  to
Buyer shall:  (i) not be adulterated  within the meaning of any applicable  food
and/or drug law or regulation (U.S.  federal,  state or local); (ii) comply with
all federal,  state and local laws,  rules and  regulations  (including  without
limitation) CGMP (as defined in the Contract Manufacturing Agreement) applicable
to the manufacture of the Inventory;  and (iii) not be the subject of any notice
directed specifically to P&G from any court or other competent governmental body
with  respect to the Products  that P&G is in violation of any law,  regulation,
order, decree or ruling of or restriction imposed by any judicial,  governmental
or regulatory body or agency, whether local, state or Federal, applicable and in
effect as of the Closing Date. P&G MAKES NO OTHER WARRANTIES WITH RESPECT TO THE
ASSETS OTHER THAN AS SET FORTH IN THIS AGREEMENT. NO OTHER WARRANTY IS EXPRESSED
OR IMPLIED BY P&G  INCLUDING  ANY WARRANTY OF  MERCHANTABILITY  OR FITNESS FOR A
PARTICULAR  PURPOSE  AND NONE  SHALL BE  IMPLIED.  P&G shall  not be liable  for
Buyer's consequential, special or indirect damages.

         6.10  Customer  Lists.  The  Schedule of Customers  attached  hereto as
Schedule 6.10 hereof lists,  by location and dollar volume (for the  twenty-four
(24) complete calendar months prior to the Closing Date) all of the parties (the
"Customers")  in the U.S. to whom P&G sold amounts of any of the Products in any
fiscal year or part thereof during such period. P&G has no outstanding orders in
excess of Ten Thousand  U.S.  Dollars (US$ 10,000) for Products  from any of the
Customers  except as may be set forth in Section 2 of the Schedule of Customers.
P&G has no knowledge that any Customer intends to cancel or otherwise modify its
relationship  with P&G or, except for Customers  which are  Affiliates of P&G as
set  forth on  Schedule  6.10,  to  materially  decrease  or limit  its usage or
purchase of Products.  Schedule 6.10 sets forth all purchase orders for Products
which are unfilled as of the Closing Date.

         6.11  Financial  Information.  The financial  information  set forth in
Schedule 6.11 is in  accordance  with the books and records of P&G. P&G believes
such information to be substantially accurate and to fairly present the business
according to the knowledge of P&G as of the period covered by such information.

         6.12 Conduct of Business. Since January 1, 1998, P&G has carried on the
business of manufacturing and selling the Products in the ordinary course. Until
the  Closing,  P&G will carry on the business of  manufacturing  and selling the
Products in substantially the same manner as conducted  immediately prior to the
execution of this  Agreement  and will not enter into any contract or commitment
or engage in any  transaction  not in the ordinary or normal  course of business
nor will P&G sell,  dispose of or encumber  any of the Assets in any way.  There
will be no price increase nor special buy-in terms offered to customers.

         6.13  Governmental  Regulations.  As of the  Closing  Date,  P&G has no
knowledge  that there is,  nor has P&G  received  any  notice  of,  any  alleged
violation of any applicable federal, state, or local law, ordinance, regulation,
order,  judgment,   injunction,  award,  decree  or  other  requirement  of  any
governmental or regulatory body, court or arbitrator, which violation could have
a material  adverse  effect on the  manufacturing  or sale of the Products.  P&G
holds,  and at all times has held,  all  licenses,  permits,  registrations  and
authorizations  necessary  for the lawful  manufacture  and sale of the Products
pursuant to all applicable statutes, laws, ordinances,  rules and regulations of
all governmental bodies, agencies and subdivisions having, asserting or claiming
jurisdiction  over P&G.  All  reports  required  by law have been filed with the
regulatory  agency  having  jurisdiction  and, to P&G's  knowledge,  there is no
action  pending or threatened by any regulatory  agency which would affect:  (i)
the Assets being  transferred  hereunder,  or (ii)  Buyer's  ability to sell the
Products,  except  for the  proposed  FDA  monograph  regarding  cough  and cold
products.

         6.14  Litigation.  There are no:  (i)  outstanding  orders,  judgments,
injunctions,  awards  or  decrees  of any  court  or  arbitrator  or  (to  P&G's
knowledge) other governmental  regulatory body, or (ii) actions, suits, personal
injury  or  product   liability  claims,   legal,   administrative  or  arbitral
proceedings or (to P&G's knowledge)  investigations  (whether or not the defense
thereof or  liabilities  in respect  thereto are covered by insurance)  that are
either pending, in effect or (to P&G's knowledge) threatened against or relating
to the Assets or the  Products.  In the last five (5) years prior to the Closing
Date, there have been no lawsuits or claims (including,  without limitation, any
insurance  and  product  liability  claims)  involving  P&G and  relating to the
Products.  There are no  letters  of adverse  finding,  Form 483s or  regulatory
actions  relating  specifically to the Products  received by P&G within the last
five (5) years. P&G is self-insured with regard to the Products.

         6.15 Compliance. To P&G's knowledge,  there are no decisions or pending
decisions by any United States  governmental or regulatory body stating that any
of the  Products  are  defective  or unsafe  for use in  accordance  with  their
labeling.  There  have  been no  recalls  ordered  by any such  governmental  or
regulatory  body with respect to the Products within the five (5) years prior to
the Closing Date.

         6.16  Serious  Adverse  Drug  Reactions.   P&G  has  not  received  any
notifications of any serious adverse drug reactions with respect to the Products
in the eighteen (18) months prior to the Closing Date.





<PAGE>


               Article 7 - Representations and Warranties of Buyer

Buyer hereby represents and warrants to P&G that as of the date hereof and as of
Closing:

         7.1 Status of Buyer.  Buyer is a corporation  duly  organized,  validly
existing and in good standing under the laws of the state of its  incorporation.
Buyer has all necessary  corporate power and authority to own its properties and
to conduct its business as presently conducted.

         7.2  Buyer's  Authority  to  Consummate  Transactions.  The  execution,
delivery and performance of this Agreement and the Note, the Security Agreement,
the Assumption  Agreement and all other  documents  provided for herein to which
Buyer is a Party (the "Related Buyer  Agreements")  and the  consummation of the
transactions  contemplated herein and therein, are within the corporate power of
Buyer,  have  been  or  will  be  duly  authorized  by all  necessary  corporate
proceedings and such agreements have been or will be, on or prior to the Closing
Date, duly executed and delivered by Buyer.

         7.3 Compliance with Other Instruments.  Neither the execution, delivery
or  performance  of this  Agreement  or the Related  Buyer  Agreements,  nor the
consummation of the transactions  contemplated herein and therein:  (i) requires
Buyer to  obtain  the  consent  of any  governmental  agency,  except  as may be
provided  for under  Section 1.3 hereof;  (ii) will result in any  violation  or
breach of any term or provision of Buyer's Articles of Incorporation or By-Laws;
or (iii) will constitute a default under any indenture,  mortgage, deed of trust
or other  contract or  agreement to which Buyer is a party or to which it or any
of its properties may be subject.

         7.4  Binding   Obligations.   This  Agreement  and  the  Related  Buyer
Agreements  have been duly and validly  authorized,  executed  and  delivered by
Buyer and, when executed and delivered by P&G, will constitute valid and binding
obligations  of Buyer,  enforceable  in accordance  with their terms,  except as
subject to bankruptcy, insolvency,  reorganization,  moratorium or other similar
laws relating to creditors' rights generally.

         7.5  Brokerage  and  Finder's  Fees.  Neither  Buyer  nor any  officer,
director or agent of Buyer has employed any broker, finder or agent with respect
to this Agreement or the  transactions  contemplated  hereby and no such broker,
finder  or agent is  entitled  to any  commission  or fee with  respect  to this
Agreement or any such  transaction.  Buyer shall indemnify P&G against any claim
or loss incurred or suffered as a result of any broker's  commission or finder's
fee payable or alleged to be payable  because of any statement,  act or omission
of Buyer or any of Buyer's Affiliates.


            Article 8 - Conduct and Transactions Relating to Closing

         8.1  Access  to  Records  and  Property  of P&G.  From the date of this
Agreement  until the  Closing  Date,  P&G shall  give  Buyer and its  authorized
representatives   reasonable   access  to  the   Assets   including   documents,
manufacturing  facilities,  technical and  manufacturing  information  and data,
quality assurance  procedures and data,  marketing and advertising  information,
data and materials and clinical research to the extent available and relating to
the  Assets.  P&G shall,  at P&G's cost,  provide  Buyer with copies of any such
documents, information or data.

         8.2 Preservation of Goodwill.  Prior to the Closing Date, P&G shall use
commercially  reasonable  efforts to preserve for Buyer the goodwill of P&G with
its suppliers, agents and customers as such goodwill relates to the Assets.

         8.3 Mutual  Cooperation.  The parties agree to mutually  cooperate with
respect to closing the  transaction  herein and  fulfilling the purposes of this
Agreement prior to and following Closing, including providing and executing such
additional  documentation  and  communications  as may be  appropriate  for such
purposes.

         8.4      ADR Reporting.

     (1) P&G shall notify the Buyer of any serious adverse  reactions  occurring
in the United  States and reported to it in respect of the  Products  within two
(2) working days of receipt of the report and thereafter  shall promptly  supply
Buyer with all further details which become available to P&G with respect to any
such reactions.  A "serious adverse  reaction" shall have the same definition as
provided in 21 C.F.R. ss.314.80 as may be amended from time to time.

     (2) P&G shall forward to Buyer all other adverse reactions occurring in the
United States reported to it in respect of the Products within seven (7) working
days of receipt.


                       Article 9 - General Indemnification

         9.1 P&G's Indemnity. P&G agrees to indemnify,  defend and hold harmless
Buyer  (and its  directors,  officers,  employees,  Affiliates,  successors  and
assigns) from and against all losses, personal injuries,  liabilities,  damages,
deficiencies,  costs  or  expenses  (including,  without  limitation,  interest,
penalties and reasonable  attorneys  fees and  disbursements)  ("Losses")  based
upon, arising out of or otherwise in respect of:

     (1) any  material  breach  of any  representation,  warranty,  covenant  or
agreement of P&G contained in this Agreement;  provided,  however, that any such
Loss shall have been first  asserted in writing by a third party  against P&G or
Buyer (or any  Affiliate  thereof)  within  twelve (12) months after the Closing
Date, and provided further that P&G's total obligation under this Section 9.1(1)
shall not exceed US$1,500,000;

     (2) the operations of P&G or the  manufacturing,  packaging or distribution
of Products by or on behalf of P&G prior to the Closing Date (including  without
limitation  product liability  claims);  provided,  however,  that any such Loss
shall have been first  asserted in writing by a third party against P&G or Buyer
(or any Affiliate thereof) within twelve (12) months after the Closing Date; or

     (3) failure of P&G to comply  with any of its  material  obligations  under
this  Agreement;  provided,  however,  that any such Loss  shall have been first
asserted in writing against P&G within twelve (12) months after the Closing Date
(for obligations to be performed on or before the Closing Date) or within twelve
(12)  months  after  the date due (for  obligations  to be  performed  after the
Closing Date).

Notwithstanding  anything herein to the contrary,  neither P&G nor any Affiliate
of P&G shall have any liability  hereunder unless and until the aggregate Losses
alleged by Buyer hereunder  shall exceed US $35,000,  and neither P&G nor any of
its related  companies  shall have any  liability  for the first  $35,000 in the
aggregate amount of such losses.

         9.2  Buyer's  Indemnity.  Buyer  agrees to  indemnify,  defend and hold
harmless P&G (and its directors, officers, employees, Affiliates, successors and
assigns) from and against all Losses based upon,  arising out of or otherwise in
respect of:

     (1) any  material  breach  of any  representation,  warranty,  covenant  or
agreement of Buyer contained in this Agreement; provided, however, that any such
Loss shall have been first  asserted in writing by a third party  against  Buyer
(or its  Affiliates)  within  twelve  (12)  months  after the  Closing  Date and
provided  further that Buyer's total  obligation under this Section 9.2(1) shall
not exceed US $1,500,000;

     (2) the  operations  of  Buyer  or the  manufacturing  or  distributing  of
Products by or on behalf of Buyer  (other than by P&G  pursuant to the  Contract
Manufacturing  Agreement,  the terms of which shall govern P&G's  liability  for
manufacturing  done  thereunder),  within  twelve (12) months  after the Closing
Date;

     (3) failure of Buyer to comply with any of its material  obligations  under
this  Agreement;  provided,  however,  that any such Loss  shall have been first
asserted in writing against Buyer (or its Affiliates)  within twelve (12) months
after the Closing Date (for obligations to be performed on or before the Closing
Date) or within  twelve (12) months  after the date due (for  obligations  to be
performed after the Closing Date); or

     (4) any liability assumed under the Assumption Agreement.

         9.3      Legal Proceedings.

                  (a)  Notice  of  Claim.  If  any  legal  proceeding  shall  be
instituted, or any claim or demand made, against an indemnified party in respect
of which an  indemnifying  party may be  liable  hereunder,  or if either  party
hereto  for any  reason  shall  believe  that it has a claim  against  the other
pursuant to this Article 9, then the indemnified party or the party believing it
has a claim  against  the  other,  as the  case may be,  (in  either  case,  the
"Indemnified   Party")  shall  give  prompt  written  notice  hereunder  to  the
indemnifying party or the party against whom the party giving notice believes it
has a claim, as the case may be (in either case, the "Indemnifying Party"). Such
notice shall  specify in  reasonable  detail the date such  underlying  claim or
belief first was asserted or arose, the nature of the loss(es) for which payment
is claimed,  the Section or Sections of this  Agreement upon which such claim is
based and the amount alleged to be payable in respect thereto.

                  (b)  Opportunity  to Defend.  If an  Indemnifying  Party shall
receive notice pursuant to Section 9.3(a) hereof,  the Indemnifying  Party shall
defend  against the claims,  liabilities  and/or losses which are the subject of
such notice.  The Indemnified  Party shall have the right to participate in such
defense,  trial counsel shall be chosen by the Indemnifying Party and such trial
counsel  shall be  reasonably  satisfactory  to the  Indemnified  Party.  If the
Indemnifying  Party provides  notice to  Indemnified  Party that it shall defend
such claim, then the Indemnified  Party may do so by counsel of its choice,  and
the  Indemnifying  Party agrees to cooperate with the Indemnified  Party in such
defense.

                  (c)   Reimbursement.   If  the  amount  of  any  actual   loss
indemnified against hereunder shall at any time subsequent to the payment of any
indemnity  payable  hereunder,  be reduced by any recovery,  settlement or other
payment (including without limitation tax benefits obtained), then the amount of
such reduction,  less any expense incurred by the party receiving such recovery,
settlement or other payment in connection therewith, shall be repaid promptly to
the Indemnifying  Party. In calculating the amount of the  Indemnifying  Party's
indemnification  obligation  with respect to any Loss, due regard shall be given
to any tax  consequences of the Loss and any  indemnification  hereunder so that
after  indemnification the Indemnified Party shall, as nearly as possible, be in
the same  position (but no better than) that it would have been had the Loss not
occurred.

         9.4 Remedy.  The parties'  sole and  exclusive  remedy for Losses under
this  Agreement  shall  be  those  set  forth  in  this  Article  9.  Except  as
specifically  set forth in this  Agreement,  the  parties  and their  Affiliates
hereby waive all  contribution  or other rights of recovery that either party or
its  Affiliates  might  have by statute or  otherwise  with  respect to any Loss
hereunder.


                        Article 10 - Restrictive Covenant

         10.1  Restriction.  For a period of three (3)  years  from the  Closing
Date,  neither P&G nor P&G's  Affiliates  will Engage (as defined herein) in the
Restricted  Business  (as defined  herein) in the U.S.;  provided  that  nothing
herein shall restrain or prevent P&G or any Affiliate of P&G from  purchasing or
otherwise acquiring any person or business (or part thereof) which is Engaged in
the  Restricted  Business  in the U.S.  (i) if the  portion  of such  person  or
business (or part  thereof) is a minor part (i.e.,  less than 10% of the outside
sales) of the acquired business, and (ii) P&G uses best efforts to divest itself
of such minor part of the acquired  business  within a  commercially  reasonable
time.

                  (a) Engage. As used herein,  the term "Engage"  (together with
any and all variations  thereof) means taking part or participating in, directly
or indirectly, as owner, partner, agent,  shareholder,  advisor, lender of funds
or credit or  otherwise,  for its own  account or benefit or for the  account or
benefit of any other  person,  firm,  corporation,  limited  liability  company,
partnership, business, entity or party.

                  (b) Restricted Business.  As used herein, the term "Restricted
Business"  means  the   manufacture,   distribution  or  sale  in  the  U.S.  of
prescription  human  pharmaceutical   products  that  contain  the  same  active
ingredients  (including those that contain other active  ingredients),  promoted
for the same  indications  as the  Products.  Restricted  Business  shall not be
defined  to include  those  activities  which P&G may  perform  pursuant  to the
Contract Manufacturing Agreement.

         10.2 Other P&G Products. Buyer and P&G acknowledge that P&G Engages and
intends to continue to Engage in the  business of making,  using and selling the
Other  P&G  Products  as well as  other  products  containing  the  same  active
ingredients (and other active  ingredients) as the Products both in the U.S. and
outside the U.S. Nothing contained in this Agreement, including this Article 10,
shall act to prevent or restrict P&G from making, using or selling such products
either in the U.S. or outside the U.S.


                         Article 11 - General Provisions

         11.1  Investigations  and Survival of  Representations.  The respective
representations  and  warranties  of Buyer and P&G shall not be deemed waived or
otherwise   affected  by  any  investigation  made  by  any  party  hereto.  All
representations,  warranties,  covenants and  agreements  set forth herein shall
survive the execution and delivery of this  Agreement and the transfer of Assets
hereunder for the periods set forth in Article 9; such  covenants and agreements
including without  limitation the provisions of Sections 1.1(e),  1.2, 1.3, 1.4,
and 2.3 and  Articles  5, 8, 9 and 10. In the event of the  termination  of this
Agreement  pursuant to Section 11.15 hereof,  then thereafter  neither Buyer nor
P&G nor any officer or  director of either of them shall be under any  liability
whatsoever with respect to any such representation or warranty.

         11.2  Notices.  All  communications  under  the  Agreement  shall be in
writing  and  shall  be  either  faxed,  sent by  courier  (Federal  Express  or
equivalent)  or mailed by first  class mail,  postage  prepaid to the fax number
and/or address specified below. If faxed, such communication  shall be deemed to
be given when  sent;  provided,  however,  that such fax shall be  confirmed  by
sending a hard copy by courier (by the methods  specified herein) within one (1)
working  day of the  sending of such fax.  If sent by courier or mailed by first
class mail as specified herein,  such communication  shall be deemed to be given
either two (2) business days after sending (for  communications sent by courier)
or five (5) business days after mailing (for  communications  sent by mail). All
communications hereunder shall be sent:




<PAGE>


         (1) if to P&G, at its address  shown below or such other  address as it
may give to Buyer by notice hereunder:

                                    Procter & Gamble Pharmaceuticals, Inc.
                                    10200 Alliance Road
                                    Cincinnati, Ohio 45242-4716
                                    Attention: President
                                    Fax:  (513) 626-6403

         with a copy to:
                                    Associate General Counsel
                                    Legal Department
                                    Procter & Gamble Pharmaceuticals, Inc.
                                    10200 Alliance Road
                                    Cincinnati, Ohio 45242-4716
                                    Fax:  (513) 626-6415

         (2) if to Buyer, at its address shown below or such other address as it
may give to P&G by notice hereunder:

                                    Bradley Pharmaceuticals, Inc.
                                    383 Route 46 West
                                    Fairfield, New Jersey  07004-2402
                                    Attn:  President
                                    Fax:  (973) 575-5366

         11.3  Confidentiality  of  Information.  Pursuant  to the  terms of the
Confidential Disclosure Agreement between the parties dated July 14, 1998, Buyer
and P&G shall each hold in confidence all documents and information  received by
it in connection  with the  transactions  contemplated by this Agreement and, if
for any reason the  transactions  contemplated  by this  Agreement  shall not be
consummated, Buyer and P&G shall refrain from disclosing or otherwise using such
documents  and  information,  in accordance  with the terms of the  Confidential
Disclosure Agreement.

         11.4  Amendment  and  Modification.  This  Agreement  may  be  amended,
modified or supplemented only by written agreement of the parties hereto.

         11.5 Assignment. The rights and obligations of Buyer and P&G under this
Agreement the Related P&G Agreements and the Related Buyer  Agreements  shall be
binding upon and inure to the benefit of the parties hereto and their respective
successors  and  assigns,  but may not be assigned by either  party  without the
prior  written  consent of the other party or except as  specifically  provided.
Nothing set forth herein shall prevent either party from assigning its rights or
obligations  hereunder  to an  Affiliate  of said  party  provided  that no such
assignment shall relieve said party of its obligations  hereunder.  For purposes
of  this  Agreement,  an  "Affiliate"  of a  party  shall  refer  to any  person
controlling,  controlled by or under common control with said party with control
(together with its correlative  meaning "controlled by") meaning the possession,
directly or  indirectly,  of the power to direct or cause the  direction  of the
management  or policies of such person or entity  whether  through  ownership of
voting securities by agreement or otherwise.

         11.6 Press Releases. Buyer and P&G agree to jointly approve the text of
an initial  press  release  announcing  the  execution of this  Agreement or the
consummation of the transactions  contemplated hereby and to not use the name of
the other party in any press information,  marketing or advertising materials or
other communication to the public without prior written approval (which approval
shall not be  unreasonably  withheld)  of the  other  party;  provided  that the
foregoing  shall not be deemed to prevent  either  party from  making any public
announcement  which may be required by the  Securities  Exchange Act of 1934 and
the  regulations  promulgated  thereunder or by the rules and regulations of any
national  securities  exchange  upon which the  securities  of either  party are
traded.

         11.7 Bulk Sales Statutes.  Buyer waives  compliance with any applicable
bulk sales statutes  including the provisions of the Uniform Commercial Code and
P&G shall  indemnify,  defend and hold harmless Buyer with respect to any claims
made or losses incurred  (including,  without limitation,  attorney's fees) as a
result of such waiver.

         11.8 Expenses. Except as otherwise provided herein, Buyer and P&G agree
that  each of the  parties  hereto  shall  bear  its own  expenses  incurred  in
connection   with  the  execution  and  delivery  of  this   Agreement  and  the
consummation of the transactions  contemplated  hereby.  P&G will pay all sales,
use and transfer taxes payable in connection with the sale,  transfer,  delivery
and assignment to be made to Buyer hereunder.  Buyer will pay all recording fees
payable in connection with the transactions contemplated herein.

         11.9 Interpretation. All headings in this Agreement are for convenience
only and shall not affect the interpretation or meaning of any provision hereof.
All  pronouns  and any  variations  thereof  refer to the  masculine,  feminine,
neuter, singular or plural, as the context may require.

         11.10 Entirety of Agreement.  This  Agreement,  together with the other
agreements provided for herein, and the Exhibits and Schedules hereto, set forth
the entire agreement of the parties,  merge all prior  negotiations,  agreements
and  understandings  concerning  the subject matter hereof and state in full all
representations and warranties which have induced this Agreement, there being no
representation or warranties other than those herein stated. To the extent there
are any inconsistencies between the provisions of this Agreement,  the Exhibits,
the  Schedules  and  any of the  other  agreements  provided  for  herein,  this
Agreement shall govern.

         11.11  Benefit of Agreement.  This  Agreement is for the benefit of the
parties  hereto  only and  there is no intent to  create  benefits,  rights,  or
remedies in any other persons or entities.

         11.12  Waiver and  Preservation  of Remedies.  Except as otherwise  set
forth herein,  no delay on the part of any party in exercising any right,  power
or privilege  hereunder shall operate as a waiver thereof;  nor shall any waiver
on the part of any party of any such right,  power or privilege,  nor any single
or partial exercise of any such right, power or privilege,  preclude any further
exercise  thereof or the exercise of any other such right,  power or  privilege.
The rights and  remedies of any party based on,  arising out of or  otherwise in
respect of any inaccuracy in or breach of any representation, warranty, covenant
or agreement  contained in this Agreement shall in no way be limited by the fact
that the act, omission,  occurrence or other state of facts upon which any claim
of any such  inaccuracy or breach is based may also be the subject matter of any
other  representation,   warranty,  covenant  or  agreement  contained  in  this
Agreement (or in any other  agreement  between the parties) as to which there is
no inaccuracy or breach.

         11.13 Exhibits and Schedules.  The Exhibits and Schedules are a part of
this Agreement as if fully set forth herein.  All references herein to sections,
subsections,  clauses, exhibits and schedules shall be deemed references to such
parts of this Agreement, unless the context shall otherwise require.

         11.14  Severability.  If any  provision  of this  Agreement is found or
declared  to be  invalid  or  unenforceable  by any  court  or  other  competent
authority having jurisdiction,  such finding or declaration shall not invalidate
any  other  material  provision  hereof,  and this  Agreement  shall  thereafter
continue  in full force and effect  except  that such  invalid or  unenforceable
provision,  and (if necessary) other provisions thereof,  shall be reformed by a
court of competent  jurisdiction so as to effect insofar as is practicable,  the
intention of the parties as set forth in this  Agreement,  provided that if such
court is  unable or  unwilling  to  effect  such  reformation,  the  invalid  or
unenforceable  provision shall be deemed deleted to the same extent as if it had
never existed.

         11.15    Termination.

                  (a) Both Parties. This Agreement may be terminated at any time
prior to the Closing: (i) by the mutual consent of P&G and Buyer; or (ii) by P&G
or Buyer if the Closing  shall not have occurred on or prior to January 1, 1999,
through no fault of the party seeking to terminate.

                  (b) By Buyer.  This Agreement may be terminated by Buyer:  (i)
at any time  prior to the  Closing  if P&G  shall  have  failed to comply in any
material  respect  with any of its  covenants  or  agreements  contained in this
Agreement  and such failure  shall be  continuing,  or if any one or more of the
representations  or warranties of P&G contained in this Agreement shall prove to
have been  inaccurate in any material  respect when made,  provided that,  Buyer
shall give P&G a reasonable opportunity to cure any default under this Agreement
by the  payment  of  compensation  (if  the  matter  is  reasonably  capable  of
rectification  by that  means)  or by the  rectification  of the  matter  before
Closing;  or (ii) at the  Closing,  if any of the  conditions  precedent  to the
performance of its obligations at the Closing shall not have been fulfilled.

                  (c) By P&G.  This  Agreement  may be terminated by P&G: (i) at
any time  prior to the  Closing,  if Buyer  shall  have  failed to comply in any
material  respect  with any of its  covenants  or  agreements  contained in this
Agreement  and such failure  shall be  continuing,  or if any one or more of the
representations  or warranties of Buyer  contained in this Agreement shall prove
to have been  inaccurate in any material  respect when made,  provided that, P&G
shall  give  Buyer a  reasonable  opportunity  to cure any  default  under  this
Agreement by the payment of compensation (if the matter is reasonably capable of
rectification  by that  means)  or by the  rectification  of the  matter  before
Closing;  or (ii) at the  Closing,  if any of the  conditions  precedent  to the
performance of its obligations at the Closing shall not have been fulfilled.

         11.16  Governing Law. This  Agreement  shall be governed by the laws of
the State of Ohio  (regardless  of the laws that might  otherwise  govern  under
applicable Ohio principles of conflict of laws) as to all matters, including but
not  limited to matters  of  validity,  construction,  effect,  performance  and
remedies.

         11.17  Counterparts.  This  Agreement  may be  executed  in two or more
counterparts,  each of  which  shall be  deemed  an  original,  but all of which
together shall constitute one and the same instrument.

         IN WITNESS WHEREOF, the parties hereto have executed this Agreement for
Purchase and Sale of Assets as of the date first set forth above.


Procter & Gamble Pharmaceuticals, Inc.      Bradley Pharmaceuticals, Inc.
(P&G)                                                (Buyer)


By: /s/ Mark A. Collar                    By: /s/ Daniel Glassman
   ____________________________              ________________________________


Title:                                 Title:  Chief Executive Officer
      _________________________              _____________________________





<PAGE>




                                   EXHIBIT 2


<PAGE>



                            Contact: Daniel Glassman
                      Chairman and Chief Executive Officer
                          Bradley Pharmaceuticals, Inc.
                            (973) 882-1505, Ext. 210

      FOR IMMEDIATE RELEASE...FOR IMMEDIATE RELEASE...FOR IMMEDIATE RELEASE

     BRADLEY  PHARMACEUTICALS  ACQUIRES  BRONTEX(R)  PRODUCT LINE FROM PROCTER &
GAMBLE PHARMACEUTICALS

FAIRFIELD,  N.J.,  October 6, 1998, BRADLEY  PHARMACEUTICALS,  INC. (NASDAQ NMS:
BPRX) today announced it has acquired the BRONTEX(R) product line, including the
Brontex(R)   trademark   and   existing   inventory,   from   Procter  &  Gamble
Pharmaceuticals.  This prescription  cough relief product was launched by P&G in
September 1994 and is currently in wide distribution throughout the U.S.

Terms were not disclosed.

Brontex(R) is a cough  suppressant  containing  the active  ingredients  codeine
phosphate and guaifenesin.  By offering a codeine  containing cough  suppressant
with guaifenesin  levels above most competitive  products,  Brontex(R)  provides
patients with a potent combination of suppression and expectorant action.

Brontex(R)  is available  in both tablet and liquid  dosage  forms.  The tablets
allow for the delivery of higher guaifenesin levels compared to most competitors
as well as  ensuring a  convenient  and  consistent  dosage.  The liquid form is
available  for  pediatric  and  geriatric  patients  or anyone  who  experiences
difficulty  with  medicine  in  tablet  form.  Brontex(R)  will be  marketed  by
BradPharma's Kenwood Therapeutics division.

Mr. Daniel Glassman,  Chairman and CEO of Bradley stated,  "Brontex(R) continues
our  commitment to providing  quality  respiratory  care  products.  This highly
effective cough suppressant adds to our presence in the respiratory  market with
a  product  line  that  includes  Deconamine(R)  antihistamine/decongestant  for
symptomatic relief from colds, allergies,  sinusitis, and URI; Tyzine(R) topical
nasal decongestant,  and the newly introduced  ENTsol(TM)  hypertonic nasal wash
line (please see www.entsolwash.com).  This acquisition is a continuation of our
announced primary strategy to purchase  niche-oriented products that have a well
established  sales base,  meaningful sales and profit potential and to move them
forward  through  creative  marketing and effective  promotion.  This  important
acquisition  also  expands  our  relationship  with the  leading  pharmaceutical
companies from whom the Company has acquired products such as Berlex,  Novartis,
Roche, Schering Plough (NYSE:SGP),  Upjohn (NYSE:PNU) and, now, Procter & Gamble
(NYSE:  PG).  There are several other  important  acquisitions  we are pursuing,
several of which we hope to close by the end of 1998."


BRADLEY  PHARMACEUTICALS,  INC. manufactures and markets brandname  prescription
products  and  over-the-counter   pharmaceutical  and  health-related   products
throughout the United States as well as in more than  twenty-five  international
markets. The Kenwood Therapeutics division primarily markets respiratory therapy
brands. Its Doak  Dermatologics  subsidiary markets products in the dermatologic
field.  Bradley  Common Class A Shares (BPRX) are traded on the NASDAQ  National
Market System.

                  Please visit our website at www.bradpharm.com

     This  release  may  contain   forward-looking   statements   which  reflect
management's   current   views  of   future   events   and   operations.   These
forward-looking  statements  are  based on  assumptions  and  external  factors,
including  assumptions  relating to regulatory action,  capital requirements and
competing  products.  Any changes in such  assumptions are external  factors and
could produce significantly different results.




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