BRADLEY PHARMACEUTICALS INC
PRE 14A, 1998-05-27
PHARMACEUTICAL PREPARATIONS
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                                PRELIMINARY COPY

                          BRADLEY PHARMACEUTICALS, INC.

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS




To the Shareholders of Bradley Pharmaceuticals, Inc.:


     The   Annual   Meeting  of   Shareholders   (the   "Meeting")   of  Bradley
Pharmaceuticals, Inc., a New Jersey corporation (the "Company"), will be held at
___________________________________,  Wilmington,  Delaware, on July 16, 1998 at
10:00 A.M., Local Time, to consider and act upon the following:

     1. To elect five directors of the Company,  two by the holders of the Class
A Common Stock of the Company  voting  separately  as a class,  and three by the
holders of the Class B Common Stock of the Company voting separately as a class,
to serve  until  the  next  Annual  Meeting  of  Shareholders  and  until  their
successors are duly elected and qualified;

     2. To ratify and approve a proposal to change the state of incorporation of
the Company from New Jersey to Delaware; and

     3. To consider and act upon such other  matters as may properly come before
the Meeting or any adjournment thereof.

     Only  shareholders of record of the Class A and Class B Common Stock of the
Company,  each no par value per share,  at the close of business on June 1, 1998
shall be entitled to receive notice of, and to vote at, the Meeting,  and at any
adjournment  thereof. A Proxy and a Proxy Statement for the Meeting are enclosed
herewith.

     All shareholders are cordially invited to attend the Meeting. If you do not
expect to be present,  you are  requested to fill in, date and sign the enclosed
Proxy, which is solicited by the Board of Directors of the Company,  and to mail
it  promptly  in the  enclosed  envelope  to make  sure  that  your  shares  are
represented  at the  Meeting.  In the event you decide to attend the  Meeting in
person, you may, if you desire, revoke you Proxy and vote your shares in person.

                       By Order of the Board of Directors.




                                                       DANIEL GLASSMAN
                                                       Chairman and CEO

                                                       Dated:  June 1, 1998


                                    IMPORTANT

     THE PROMPT  RETURN OF PROXIES  WILL SAVE THE COMPANY THE EXPENSE OF FURTHER
REQUESTS FOR PROXIES IN ORDER TO ENSURE A QUORUM. A  SELF-ADDRESSED  ENVELOPE IS
ENCLOSED  FOR YOUR  CONVENIENCE.  NO POSTAGE IS  REQUIRED  IF MAILED  WITHIN THE
UNITED STATES.

<PAGE>


                                PRELIMINARY COPY
                         BRADLEY PHARMACEUTICALS, INC.

                                383 Route 46 West
                        Fairfield, New Jersey 07004-2402



                                 PROXY STATEMENT
                         Annual Meeting of Shareholders
                                  July 16, 1998



                                     GENERAL


     This Proxy  Statement is furnished in connection  with the  solicitation of
proxies by the Board of Directors of Bradley Pharmaceuticals, Inc., a New Jersey
corporation (the  "Company"),  to be voted at the Annual Meeting of Shareholders
of   the   Company   (the   "Meeting")   which   will   be   held   at   _______
_____________________________,  Wilmington, Delaware, on July 16, 1998, at 10:00
A.M., Local Time, and any adjournment or adjournments  thereof, for the purposes
set forth in the  accompanying  Notice of Annual Meeting of Shareholders  and in
this Proxy Statement.

     The principal  executive offices of the Company are located at 383 Route 46
West,  Fairfield,  New Jersey  070054-2402.  The approximate  date on which this
Proxy  Statement  and  accompanying  Proxy is first  being  sent or given to the
shareholders is June 12, 1998.

     The Proxy,  in the  accompanying  form,  which is properly  executed,  duly
returned to the Company and not  revoked  will be voted in  accordance  with the
instructions  contained  therein  and, in the absence of specific  instructions,
will be voted  FOR the  election  as  directors  of the  persons  who have  been
nominated  by the Board of  Directors,  FOR the  ratification  and approval of a
proposal to change the state of  incorporation of the Company from New Jersey to
Delaware,  and in accordance  with the judgment of the person or persons  voting
the proxies on any other matter that may be properly brought before the Meeting.
Each such Proxy granted may be revoked at any time  thereafter by writing to the
Secretary of the Company prior to the Meeting, or by execution and delivery of a
subsequent Proxy or by attendance and voting in person at the Meeting, except as
to any matter or matters upon which, prior to such revocation, a vote shall have
been cast pursuant to the authority conferred by such Proxy.

                                VOTING SECURITIES

     At the  close  of  business  on June  1,  1998,  the  record  date  for the
determination  of  shareholders  entitled  to vote at the Meeting  (the  "Record
Date"),  the Company had  outstanding  [8,174,295]  shares of its Class A Common
Stock, no par value per share (the "Class A Common  Stock"),  and 431,552 shares
of its  Class B Common  Stock,  no par  value  per  share  (the  "Class B Common
Stock").  There were no other classes of voting  securities  outstanding  at the
Record  Date.  The holders of such Class A and Class B Common Stock are entitled
to one vote and five  votes,  respectively,  for each share held on such  Record
Date,  but with  respect to the election of  Directors,  so long as there are at
least 325,000  shares of Class B Common Stock issued and  outstanding  (of which
there  were as of the Record  Date),  holders  of Class A Common  Stock,  voting
separately as a class,  are entitled to elect two directors and holders of Class
B Common  Stock,  voting  separately  as a class,  are  entitled  to elect three
directors.

     Under the rules of the  Securities  and  Exchange  Commission,  boxes and a
designated  blank space are provided on the Proxy card for  shareholders to mark
if they  wish  to  withhold  authority  to vote  for  one or more  nominees  for
director.  Votes withheld in connection  with the election of one or more of the
nominees for director will be counted as votes cast against such individuals and
will be counted toward the presence of a quorum for the transaction of business.
If no  direction is  indicated,  the Proxy will be voted for the election of the
nominees for director and in favor of the proposal to reincorporate  the Company
in Delaware.  Under the rules of the National Association of Securities Dealers,
Inc.,  a broker  "non-vote"  has no effect on the  outcome  of the  election  of
directors or the establishment of a quorum for such election.  The form of proxy
does not provide for  abstentions  with  respect to the  election of  directors;
however,  a shareholder  present at the Meeting may abstain with respect to such
election.  The treatment of broker  "non-votes" and abstentions  with respect to
the election of directors is consistent  with  applicable New Jersey law and the
Company's By-Laws.

     No  person  has  been  authorized  to give any  information  or to make any
representation  other than those contained in this Proxy Statement and, if given
or made, such  information or  representation  must not be relied upon as having
been authorized by the Company.

     A copy of the Company's  1997 Annual Report to  Shareholders  is also being
mailed to you with  this  Proxy  Statement.  Said  Annual  Report  contains  the
financial  statements of the Company and a report with respect  thereto by Grant
Thornton, the Company's independent auditors. Said Annual Report is not deemed a
part of the soliciting material for the Proxy.

           OWNERSHIP OF COMMON STOCK BY DIRECTORS, EXECUTIVE OFFICERS
                       AND FIVE PERCENT BENEFICIAL HOLDERS

     The following table sets forth certain information as of December 31, 1997,
regarding the ownership of the Company's Class A and Class B Common Stock by (i)
each director of the Company,  (ii) each executive  officer of the Company named
in the Summary  Compensation  Table set forth elsewhere in this Proxy Statement,
(iii) each beneficial owner of more than five percent of the Class A and Class B
Common  Stock of the Company  known by  management  and (iv) all  directors  and
executive officers of the Company, as a group, and the percentage of outstanding
shares of Class A and  Class B Common  Stock  beneficially  held by them on that
date.

     Since each share of Class B Common  Stock may be  converted  at any time by
the holder  into one share of Class A Common  Stock,  the  beneficial  ownership
rules promulgated under the Securities Exchange Act of 1934, as amended, require
that all shares of Class A Common Stock  issuable upon the conversion of Class B
Common Stock by any  stockholder be included in determining the number of shares
and percentage of Class A Common Stock held by such  stockholder.  The effect of
the assumption that such  stockholder is the beneficial  owner of such shares is
also reflected in the following  table.  For a more complete  description of the
method  used to  determine  such  beneficial  ownership,  see  footnote 2 to the
following table:





<PAGE>






<TABLE>
<CAPTION>

                        Amount and Nature of Beneficial Owner(1)(2)             Percent of Class(2)
<S>                          <C>                        <C>                    <C>         <C>

Name and Address of            Class A                 Class B               Class A        Class B
Beneficial Owner             Common Stock            Common Stock          Common Stock   Common Stock

Daniel Glassman .........    1,098,142(3)               316,736(4)             12.76%         73.39%
383 Route 46 West
Fairfield, NJ

Iris S. Glassman ........      231,373(5)                37,283(6)              2.69%          8.64%
383 Route 46 West
Fairfield, NJ

David Hillman ...........      117,433(7)                43,610                 1.36%         10.11%
383 Route 46 West
Fairfield, NJ

Phillip McGinn ..........        6,258(8)                  -0-                  *            --
383 Route 46 West
Fairfield, NJ

Alan G. Wolin ...........       65,730(9)                  -0-                  *            --
383 Route 46 West
Fairfield, NJ

Robert S. Dubin .........        7,500(11)                 -0-                  *
383 Route 46 West
Fairfield, NJ

Gene L. Goldberg ........       54,722(10)               10,192                 *              2.36%
383 Route 46 West
Fairfield, NJ

Maurice Woosley .........        7,752(12)                 -0-                  *              --
383 Route 46 West
Fairfield, NJ

Berlex Laboratories, Inc.    1,450,000(13)                 -0-                  16.85%         --
110 East Hanover Avenue
Cedar Knolls, NJ

All executive officers ..    1,589,180(3)(4)(5)         407,821(4)(6)           18.47%         94.50%
and directors as a group            (6)(7)(8)(9)
(10 persons)




</TABLE>

* Represents less than one percent.              (Footnotes appear on next page)


<PAGE>


                                                                  
     (1) Unless otherwise indicated,  the stockholders  identified in this table
have sole voting and  investment  power with respect to the shares  beneficially
owned by them.

     (2) Each named person and all executive officers and directors, as a group,
are deemed to be beneficial  owners of securities that may be acquired within 60
days through the exercise of options, warrants or exchange or conversion rights.
Accordingly,  the  number of shares  and  percentages  set forth  opposite  each
stockholder's  name under the columns "Class A Common Stock"  includes shares of
Class A Common Stock  issuable upon exercise of presently  exercisable  warrants
and stock options and shares of Class A Common Stock issuable upon conversion of
shares of Class B Common  Stock.  The shares of Class A Common Stock so issuable
upon such  exercise,  exchange or  conversion  by any such  stockholder  are not
included in  calculating  the number of shares or  percentage  of Class A Common
Stock beneficially owned by any other stockholder.

     (3) Includes  311,736 shares  issuable upon  conversion of a like number of
shares  of Class B Common  Stock.  Of these  shares,  54,117  shares  are  owned
indirectly  by Mr.  Glassman  through  affiliates  and 721,089  shares  underlie
presently  exercisable options owned by Mr. Glassman.  Mr. Glassman's affiliates
have  disclaimed  beneficial  ownership over all of these shares.  Mr.  Glassman
disclaims  beneficial  ownership over shares and options owned by his wife, Iris
S. Glassman.

     (4)  Includes  26,098  shares  owned  indirectly  by Mr.  Glassman  through
affiliates.  Mr. Glassman's affiliates have disclaimed beneficial ownership over
these  shares.  Does not include  16,403  shares  beneficially  owned by Iris S.
Glassman, Mr. Glassman's wife.

     (5) Includes  37,283 shares  issuable  upon  conversion of a like number of
shares of Class B Common Stock,  6,800 shares owned indirectly by Mrs.  Glassman
through  affiliates,  25,220 shares owned indirectly by Mrs. Glassman as trustee
for her children's  trusts and 162,070 shares underlying  presently  exercisable
options.   Mrs.  Glassman  disclaims   beneficial   ownership  over  all  shares
beneficially owned by her husband, Daniel Glassman.

     (6) Includes 20,880 shares owned indirectly by Mrs. Glassman as trustee for
the Bradley Glassman 1995 Trust. Mrs. Glassman  disclaims  beneficial  ownership
over all  shares  of Class B Common  Stock  beneficially  owned by her  husband,
Daniel Glassman.

     (7) Includes  43,610 shares  issuable  upon  conversion of a like number of
shares of Class B Common Stock,  1,780 shares owned  indirectly  by Mr.  Hillman
through an affiliate  and 65,568  shares  underlying  exercisable  options.  Mr.
Hillman's affiliate has disclaimed beneficial ownership over shares owned by it.

     (8) Includes 5,000 shares underlying presently exercisable options.

     (9) Includes 2,300 shares underlying presently exercisable options.

     (10) Includes  10,192 shares  issuable upon  conversion of a like number of
shares of Class B Common Stock. Of these shares 44,446 shares underlie presently
exercisable options.

     (11) Includes 7,500 shares underlying presently exercisable options.

     (12) Includes 6,000 shares underlying presently exercisable options.

     (13) Pursuant to agreement  with the Company,  these shares are to be voted
by Berlex  Laboratories,  Inc.  ("Berlex")  on a pro rata  basis  with all other
shares of Class A Common Stock that are voted. For example,  if 70% of the Class
A shares that vote on a proposal vote in favor and 30% vote against, then 70% of
the shares owned by Berlex will be voted in favor of the proposal and 30% of the
shares owned by Berlex will be voted against the proposal.  However,  Berlex may
vote in its sole discretion on each of the following matters:

          a. any  matter in  connection  with  which  Berlex  has  dissenter  or
     appraisal  rights and Berlex has  exercised  such  dissenter  or  appraisal
     rights;

          b. any matter voted upon after a bankruptcy proceeding is pending with
     respect to the Company  (whether  initiated  voluntarily or  involuntarily)
     under the U.S. Bankruptcy Code, as amended;

          c. any matter  which,  if  approved,  would  discriminate  against any
     holder of five percent (5%) or more of the outstanding capital stock of the
     Company (including Seller); and

          d. the proposal to reincorporate the Company in the State of Delaware,
     with  respect to which Berlex has agreed to vote all of its shares in favor
     (see Proposal 2 in this Proxy Statement).



<PAGE>


                                   PROPOSAL I

                              ELECTION OF DIRECTORS

     At the meeting,  five  directors  are to be elected to serve until the next
Annual Meeting of Shareholders  and until their successors shall be duly elected
and shall qualify. Two directors are to be elected by the holders of the Class A
Common  Stock,  voting  separately  as a class,  and three  directors  are to be
elected  by the  holders of the Class B Common  Stock,  voting  separately  as a
class. Unless otherwise  specified,  all proxies received will be voted in favor
of the  election  of the  nominees  of the  Board of  Directors  named  below as
directors of the Company for each respective class of stock. All of the nominees
are  presently  directors  of the  Company.  The term of the  current  directors
expires at the Meeting.  Should any of the  nominees not remain a candidate  for
election at the date of the Meeting (which  contingency is not now  contemplated
or foreseen by the Board of  Directors),  proxies  solicited  hereunder  will be
voted in favor of those  nominees who do remain  candidates and may be voted for
substitute  nominees  selected by the Board of  Directors.  Assuming a quorum is
present with respect to each of the Class A and Class B Common Stock,  a vote of
a majority of the shares of Class A Common Stock present, in person or by proxy,
at the  Meeting,  is required to elect the Class A nominees as  directors  and a
vote of a majority of the shares of Class B Common Stock  present,  in person or
by  proxy,  at the  Meeting,  is  required  to elect  the  Class B  nominees  as
directors.

          Nominees for Election by the Holders of Class A Common Stock

Dr. Philip W. McGinn, Jr.

     Dr.  Philip  McGinn,  age 71, has served as a director of the Company since
December 1996.  Since 1984, Dr. McGinn has also served as President of Worldwide
Marketing and Translation  Services,  Inc., a New Jersey based company providing
consulting services in new product and company acquisitions,  marketing,  market
analysis,  promotional  planning,  sales  training,  management  development and
business,  educational  and  translation  services.  Dr.  McGinn  also served as
Associate Dean, School of Health Professions,  Long Island University, from 1990
to 1996.

Alan G. Wolin, Ph.D.

     Alan G. Wolin, Ph.D., age 65, has served as a director of the Company since
May 12, 1997.  Since 1988, Dr. Wolin has served as an independent  consultant to
various  companies in the food, drug and cosmetic  industries.  Between 1962 and
1987, Dr. Wolin served M&M/Mars,  the world's largest candy company,  in various
capacities,  including  Director  of  Consumer  Quality  Assurance  and  Quality
Coordination.  In his  capacity as Director of Consumer  Quality  Assurance  and
Quality  Coordination,  Dr. Wolin was responsible for ensuring  consumer quality
and public health issues relating to M&M/Mars' products.

          Nominees for Election by the Holders of Class B Common Stock

Daniel Glassman

     Daniel  Glassman,  age 55, is the  founder of the Company and has served as
its Chief Executive  Officer since the Company's  inception in January 1985. Mr.
Glassman has also served as the  Company's  Chairman of the Board since  January
1985 and as  President of the Company  since  February  1991.  Mr.  Glassman,  a
registered  pharmacist,  is also Chairman of the Board of Banyan  Communications
Group Inc., a  communications  company  controlled by Mr.  Glassman  ("Banyan").
Banyan  encompasses  two marketing  research  organizations  (Danis Research and
Hospital  Research  Associates)  and  an  advertising  agency  (Daniel  Glassman
Advertising).  Mr.  Glassman has operated these companies for more than the last
eighteen  years.  Mr. Glassman was previously Vice President for Client Services
for Medicus  Communications,  Inc.,  where he directed  marketing  programs  for
pharmaceutical  companies  such as  Procter  &  Gamble,  Rorer,  Schering-Plough
corporation and Merrill-Dow,  Inc. Mr. Glassman is the husband of Iris Glassman,
the  Treasurer and a director of the Company.  Mr.  Glassman is also Chairman of
the Board,  President and Chief Executive Officer of Doak  Dermatologics,  Inc.,
Bradley Pharmaceuticals  Overseas,  Ltd. and Bradley  Pharmaceuticals  (Canada),
Inc., each a subsidiary of the Company.

Iris S. Glassman

     Iris S. Glassman,  age 55, has served as Treasurer of the Company since its
inception  in 1985.  Mrs.  Glassman has also served as a director of the Company
since January 1985. Mrs. Glassman is the wife of Daniel Glassman and has fifteen
years  of  diversified   administrative  and  financial  management  experience,
including serving as Secretary of Banyan.

David Hillman

     David  Hillman,  age 57, has served as Secretary of the Company  since 1985
and as a director of the Company since January 1990. For more than the past five
years,  Mr.  Hillman has also served as a director of Banyan and since 1990,  as
President of Banyan's Health Care Division and Treasurer of Banyan. Mr. Hillman,
a  registered  pharmacist,  has also served as  President  of Hospital  Research
Associates,  a division of Banyan  engaged in the business of conducting  market
research  for the  pharmaceutical  industry,  since 1983.  Mr.  Hillman has over
sixteen  years of market  research,  sales and marketing  experience,  including
product group manager for Lederle Laboratories.

                     Other Executive Officers of the Company

Robert Dubin, R.Ph

     Robert  Dubin,  R.Ph,  age 50,  has  served  as Vice  President,  Sales and
Contract  Administration  since 1997. Prior experience as a manufacturer of food
products  for  a  major  U.S.  food  distributor.   Previously  held  Consultant
Pharmacist position for a major group of nursing homes in the Chicago area; also
owner/operator of 15 pharmacies and health clinics.

Gene L. Goldberg

     Gene L.  Goldberg,  age 60, has served as Senior Vice President - Marketing
and Business  Planning of the Company since  January 1, 1997.  For more than the
past five years,  Mr.  Goldberg has also served as Executive  Vice  President of
Daniel Glassman Advertising, a division of Banyan.

Maurice Woosley

     Maurice  Woosley,  age  57,  has  served  as  President  of  the  Company's
international  division and Vice President  since January 1997. From May 1986 to
December   1996,   Mr.  Woosley  served  as  Vice  President  of  the  Company's
international  division. From November 1994 to April 1996, Mr. Woosley served as
Worldwide  Marketing  Director of  Datascope,  Inc., a New Jersey based  medical
device manufacturer.  From September 1990 to October 1994, Mr. Woosley served as
Global  Marketing  Director for Davis & Geck, a New Jersey based medical product
manufacturer.


                        BOARD OF DIRECTORS AND COMMITTEES

     During the year ended December 31, 1997, there were six (6) meetings of the
Board of Directors. All directors attended at least 75% of these meetings.

     The Board of  Directors  has  designated  from  among its  members an Audit
Committee, which consists of Messrs. Hillman and McGinn and Dr. Wolin. The Audit
Committee,  which reviews the Company's  financial and accounting  practices and
controls,  held  one (1)  meeting  during  1997.  The  Company  does  not have a
nominating committee.

     The current members of the Compensation  Committee are Mr.  Glassman,  Mrs.
Glassman and Dr. McGinn. Except for Mr. Glassman and Mrs. Glassman, no member of
the Compensation  Committee was at any time during 1997, or formerly, an officer
or  employee  of the  Company  or any  subsidiary  of the  Company,  nor had any
relationship with the Company requiring  disclosure under Item 404 of Regulation
S-K under the Securities Exchange Act of 1934, as amended (the "Exchange Act").

     No  executive  officer of the Company has served as a director or member of
the Compensation  Committee (or other committee serving an equivalent  function)
of any other entity,  one of whose executive officers served as a director of or
member of the Compensation Committee of the Company.

                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     During 1997 and 1996, the Company received  administrative support services
(consisting  principally  of  advertising  services,   mailing,   copying,  data
processing  and other office  service) which were charged to operations and paid
from Banyan,  an affiliated  company,  amounting to  approximately  $135,000 and
$280,000,  respectively.  At December 31, 1996, $11,000 was due the Company from
Banyan.  At December 31, 1997,  there were no outstanding  balances  between the
Company and Banyan.

     The Company rents its Fairfield,  New Jersey operating facility from Daniel
Glassman and Iris S. Glassman  pursuant to a lease expiring on January 31, 2013.
Rent  expense,  including  an  allocated  portion  of  real  estate  taxes,  was
approximately $194,000 and $176,000, respectively, for 1997 and 1996.

     During 1997 and 1996,  Daniel Glassman,  the Company's  President and Chief
Executive Officer also served as Chief Executive Officer of Banyan. As such, Mr.
Glassman  allocated a portion of his working time to the business of each of the
Company  and Banyan  (Mr.  Glassman  estimates  that less than 5% of his time is
spent  on  Banyan  business).  During  1997  and  1996,  Mr.  Glassman  received
compensation from the Company and Banyan.

                COMPENSATION OF DIRECTORS AND EXECUTIVE OFFICERS

                           Summary Compensation Table

     The following table shows all the cash compensation paid by the Company, as
well as certain other compensation paid or accrued during the fiscal years ended
December 31, 1997, 1996 and 1995, to Daniel  Glassman,  the Company's  President
and Chief  Executive  Officer,  Robert Dubin,  Vice President of Sales,  Gene L.
Goldberg,  Senior Vice President of Marketing and Business  Planning and Maurice
Woosley,  President,  Bradley  International.  No other executive officer of the
Company earned total annual salary and bonus for 1996 in all capacities in which
such person  served the Company in excess of $100,000.  There were no restricted
stock awards, long term incentive plan payouts or other compensation paid during
1997 to the executive  officers named in the following table except as set forth
below:


<TABLE>
<CAPTION>

                                                                                     Long-Term
                                                                                    Compensation
                                             Annual Compensation                       Awards

                                                                                     Securities
Name and Principal Position            Year              Salary       Bonus     Underlying Options(1)
<S>                                    <C>               <C>           <C>           <C>

Daniel Glassman .............          1997              $128,900      -0-           -0-
  President and Chief .......          1996              $122,500      -0-           404,500(2)
  Executive Officer .........          1995              $114,542      -0-           359,589(3)

Robert Dubin
  Vice President of Sales ...          1997              $100,600      -0-           -0-
  and Contract Administration          1996              $ 70,600      20,000          7,500
                                       1995              $ 50,900      -0-             7,500

Gene L. Goldberg
  Senior Vice President .....          1997              $129,400      -0-           -0-
  Marketing and Business ....          1996              N/A           N/A           N/A
  Planning ..................          1995              N/A           N/A           N/A

Maurice Woosley
  President, Bradley ........          1997              $114,500      -0-           -0-
  International .............          1996              $ 68,800(4)   -0-            18,000
                                       1995              N/A           N/A           N/A


</TABLE>


     (1) All of these  options  are  exercisable  into  shares of Class A Common
Stock.

     (2) Of these shares,  31,500 shares underlie options granted on December 5,
1996 to replace a like  number of  options  previously  granted to Mr.  Glassman
which expired by their terms. These options are exercisable at any time prior to
December  4, 2001 at an  exercise  price of $0.825 per  share,  110% of the fair
market  value  for  shares  of Class A Common  Stock on the date of  grant.  The
remaining  373,000 shares underlie options which were repriced by the Company on
April 18, 1996.  These  repriced  options vest at various times through 1998 and
are  exercisable  at  various  times  through  2000  at  an  exercise  price  of
approximately $1.44 per share, 110% of the fair market value for shares of Class
A Common Stock on the date of repricing.

     (3) Of these shares, 341,589 shares underlie options granted on December 5,
1995.  These options are exercisable at any time prior to December 4, 2000 at an
exercise  price of $1.16875 per share,  110% of the fair market value for shares
of Class A Common  Stock on the date of grant.  These  options  were  granted by
agreement  with the Company in  consideration  for Mr.  Glassman's  agreement to
retire 341,589 shares of Class B Common Stock previously distributed to him. The
remaining  18,000 shares underlie  options granted on September 12, 1995,  which
options expire during 2000 and vest in equal, one third increments in 1996, 1997
and 1998. The exercise price for these 18,000 options was originally $3.7125 per
share,  approximately 110% of the fair market value for shares of Class A Common
Stock on the original date of grant.  These 18,000 options comprise a portion of
the 373,000  options owned by Mr. Glassman which were repriced by the Company on
April 18, 1996.

     (4) Represents salary for portion of the year employed by the Company.

                              Option Grants in 1997

                  The  following   table  sets  forth   information   concerning
outstanding  options to purchase  shares of the  Company's  Class A Common Stock
granted  during  1996 by the  Company to Alan  Wolin,  a director  during  1997.
Neither   options  to  purchase  shares  of  Class  B  Common  Stock  nor  stock
appreciation rights were granted by the Company during 1997. The exercise prices
for all options  reported  below are not less than 110% of the per share  market
prices for Class A Common Stock on their dates of grant.

<TABLE>
<CAPTION>
                                Individual Grants

                           Number of           % of Total
                           Securities          Options
                           Underlying          Granted to         Exercise
                           Options             Employees in       or Base        Expiration
Name                       Granted                1997            Price ($/Sh)     Date
- ----                       ----------          ------------       ------------     -------
<S>                         <C>                 <C>                 <C>            <C>    

Alan G. Wolin               15,000              22.06%              $1.25          05/11/07


</TABLE>



                       Aggregated Option Exercises in 1997
                           and Year-End Option Values

                  The following table presents the value, on an aggregate basis,
as of December 31, 1997,  of  outstanding  stock  options held by the  executive
officers of the Company listed in the Summary Compensation Table above. No stock
options were exercised by the executive officers listed below during 1997.

<TABLE>
<CAPTION>


                                 Number of                              Value of
                          Securities Underlying                 Unexercised In-the-Money
                          Unexercised Options at                       Options at
                                 Year-End                              Year-End(1)
                          ----------------------                ------------------------
   Name                Exercisable  Unexercisable               Exercisable   Unexercisable

<S>                     <C>             <C>                       <C>           <C>    
Daniel Glassman         721,089         6,000                     $521,208      $3,337

</TABLE>




     (1) Based on the  closing  sale  price of $2.00 per share of Class A Common
Stock on December 31, 1997 as reported by NASDAQ.

                            Employment Contracts and
          Termination of Employment and Change-in Control Arrangements

                  The  Company  does  not  have  any  employment   contracts  or
termination  of employment  or  change-in-control  arrangements  with any of its
executive officers.

                            Compensation of Directors

                  Directors  who are not  officers or  employees  of the Company
receive a director's fee of $600 for each meeting of the Board of Directors,  or
a  committee  thereof,  attended by such  director,  plus  out-of-pocket  costs.
Directors  who  are  also  officers  or  employees  of the  Company  receive  no
additional compensation for their services as directors.

                  On December 5, 1996,  concurrently  with Dr.  Philip  McGinn's
appointment  as a director of the  Company,  Dr.  McGinn was granted  options to
purchase  up to 15,000  shares  of Class A Common  Stock of the  Company.  These
options vest in three equal and annual  installments  commencing  on December 5,
1997 and expire on December 4, 2006.  These options are  exercisable  at $0.6875
per share  (the fair  market  value per share of Class A Common  Stock as of the
date of grant).

                  On January 5, 1996,  Mr. David Hillman was granted  options to
purchase  up to  53,568  shares  of Class A Common  Stock of the  Company  at an
exercise  price of $1.1875 per share (the fair market value per share of Class A
Common Stock as of the date of grant).  These  options  vested  immediately  and
expire January 4, 2006. These options were granted by agreement with the Company
in consideration for Mr. Hillman's  agreement to retire 53,568 shares of Class B
Common Stock previously owned by him.


Comparative Stock Performance

                  The  comparative  stock  performance  graph below compares the
cumulative  stockholder return on the Common Stock of the Company for the period
from  December  31,  1992  through  the year ended  December  31,  1997 with the
cumulative  total  return on (i) the Total  Return  Index for the  Nasdaq  Stock
market (U.S.  Companies)  (the "Nasdaq  Composite  Index"),  and (ii) the Nasdaq
Pharmaceutical  Index  (assuming the investment of $100 in the Company's  Common
Stock,  the  Nasdaq  Composite  Index  and the  Nasdaq  Pharmaceutical  Index on
December 31, 1992 and reinvestment of all dividends).  Measurement points are on
the last trading day of the Company's years ended December 31, 1992, 1993, 1994,
1995, 1996 and 1997.



<PAGE>



<TABLE>
<CAPTION>

 
                                12/31/92       12/31/93        12/31/94        12/31/95         12/31/96        12/31/97
                                --------       --------        --------        --------         --------
<S>                             <C>            <C>             <C>             <C>              

Bradley Pharmaceuticals,        $100.00        $136.00         $134.00         $ 40.00          $ 48.00         $ 72.00
Inc.
Nasdaq Composite Index          $100.00        $115.00         $111.00         $155.00          $191.00         $232.00
Nasdaq Pharmaceutical Index     $100.00        $ 89.00         $ 67.00         $123.00          $123.00         $127.00


</TABLE>

                THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE
                  ELECTION OF EACH OF THE NOMINEES FOR DIRECTOR




<PAGE>


                                   PROPOSAL II

                           REINCORPORATION IN DELAWARE

                  Pursuant to  Amendment  No. 6 dated  September  19, 1997 to an
Asset Purchase  Agreement dated November 10, 1993 between the Company and Berlex
Laboratories,  Inc. ("Berlex"), the Company agreed to submit to its shareholders
at the Meeting, and use its best efforts to cause its shareholders to approve, a
proposal to reincorporate the Company in Delaware.  Berlex agreed to vote all of
its shares of the Company's Class A Common Stock in favor of such proposal.

                  In  order to  effect  the  reincorporation  in  Delaware,  the
Company caused to be filed in the Office of the Secretary of State a certificate
of incorporation under the name "Bradley  Pharmaceuticals,  Inc." (the "Delaware
Company"). Daniel Glassman, the Chairman,  President and Chief Executive Officer
of the  Company,  was named the sole  Director,  Chairman,  President  and Chief
Executive Officer of the Delaware Company.  As director,  he caused the Delaware
Company to adopt By-Laws.  Assuming the approval of this Proposal by the holders
of a majority of the  outstanding  shares of the  Company's  Class A and Class B
stock,  voting  separately by class, the  reincorporation  will be effected by a
merger  (the  "Merger")  of the  Company  with and into  the  Delaware  Company,
pursuant to which the Delaware Company will be the surviving corporation. Daniel
Glassman,  Iris  Glassman,  David Hillman and Gene L.  Goldberg,  who own in the
aggregate 94.5% of the outstanding Class B Stock, have indicated their intention
to vote in favor of reincorporation, thereby assuring approval by the holders of
a majority of the Class B Stock.

                  Immediately  following and pursuant to the Merger,  each share
of Class A and Class B Stock of the Company will be converted  into one share of
Class A Stock or Class B Stock,  respectively,  of the Delaware Company, and the
directors and officers of the Delaware Company will be identical to those of the
Company,  which  will  cease to exist as a  separate  entity  as a result of the
Merger.  The  Delaware  Company  will  succeed to all of the  Company's  assets,
liabilities  and  business  operations.  Included  with this Proxy  Statement as
Exhibits A, B and C,  respectively,  are the Certificate of Incorporation of the
Delaware Company,  the By-Laws of the Delaware Company and the Articles and Plan
of Merger pursuant to which the Merger will be effected.

                  The following  outlines the material  differences  between the
Company and the Delaware  Company by virtue of differences  in their  respective
Certificate  of  Incorporation  and By-Laws and in the laws of Delaware  and New
Jersey. The Company is presently incorporated under the laws of the state of New
Jersey and is  presently  governed  by its  Certificate  of  Incorporation,  its
By-laws and the New Jersey Business Corporation Act ("NJBCA"). The Company will,
in  connection  with this  proposal,  merge into the Delaware  Company which was
formed solely for the purpose of the Merger.  The surviving  corporation  in the
merger will be the Delaware Company and thus, the applicable law with respect to
such matters as the rights and  obligations of the Company and the  shareholders
be the Delaware General Corporation Law ("DGCL").

                  Certain  differences exist between the NJBCA and the DGCL with
respect to  shareholders'  rights.  While it is impractical to compare all these
differences,  the following  discussion  summarizes  certain of the  significant
differences.  The following  does not purport to be a complete  statement of the
rights and/or  obligations  of the  shareholders  or the Delaware  Company under
applicable  Delaware  law,  the  Certificate  of  Incorporation  of the Delaware
Company or the By-Laws of the Company, or a complete description of the specific
provisions referred to herein.

Special Meetings of Shareholders.

                  The NJBCA provides that a special meeting of shareholders  may
be called by the  president,  Board of  Directors,  any  shareholder,  director,
officer or other person as may be provided in the by-laws,  and upon application
of the holder or holders of not less than 10% of all the shares entitled to vote
at a meeting,  the Superior  Court,  for good cause  shown,  may order a special
meeting to be called. The DGCL provides that only the board of directors or such
person or persons as may be authorized by the  certificate of  incorporation  or
by-laws  may call  special  meetings  of the  shareholders.  The  By-Laws of the
Delaware  Company provide that special meetings of shareholders may be called by
the  Chairman  or  President  or the  Secretary  upon the  written  request of a
majority of the Board of  Directors,  provided  that any such request must state
the purpose(s) of the proposed meeting.

Shareholder Action by Written Consent.

                  The NJBCA  states  that  shareholders  may act on all  matters
without a meeting and without  prior notice and a vote with the written  consent
of holders of the minimum  number of votes  required for approval at the meeting
at which all shareholders are present and voting. The DGCL permits  shareholders
to act on all matters without a meeting, without prior notice and without a vote
if a consent is signed by the holders of outstanding  stock having not less than
the minimum  number of votes that would be  necessary to approve the action at a
meeting at which all shareholders were present and voting.

Amendments to Certificate of Incorporation.

                  The  NJBCA   provides  that  an  amendment  to  a  New  Jersey
corporation's  Certificate of Incorporation  must be approved by the affirmative
vote of a  majority  of the  votes  cast by the  shareholders  entitled  to vote
thereon,  unless the certificate of incorporation requires a greater percentage.
The DGCL provides that  amendments to a Delaware  corporation's  certificate  of
incorporation  must be  approved  by the  affirmative  vote of the  holders of a
majority of the voting stock of the  corporation  entitled to vote thereon (and,
if  applicable,  a majority of the  outstanding  stock of each class entitled to
vote  thereon),  unless  the  certificate  of  incorporation  requires a greater
percentage.  Neither the certifi-cate of incorporation of the Company nor of the
Delaware Company requires a greater percentage.

Amendments to By-laws.

                  The NJBCA  provides that a Board of Directors has the power to
make, alter and repeal a corporation's by-laws, unless such power is reserved to
the   corporation's   shareholders   in   the   corporation's   certificate   of
incorporation.   The  Company's  By-Laws  do  not  reserve  such  power  to  the
shareholders. Under the DGCL, the shareholders of a Delaware corporation and, if
the certificate of incorporation so provides,  the Board of Directors,  have the
power to adopt,  amend or repeal a  corporation's  by-laws.  The  Certificate of
Incorporation of the Delaware Company grants the Board of Directors the power to
amend  the  By-Laws  except  with  respect  to any  provisions  relating  to the
classification of directors as Classes A and B or the election of directors.

Board of Directors.

                  Under the NJBCA,  the board of directors may consist of one or
more members,  as provided in the by-laws and subject to any provision contained
in the certificate of incorporation. Under the DGCL, the board of directors of a
corporation  may  consist of one or more  members as  provided  in the  by-laws,
unless the  certificate  of  incorporation  fixes the number of  directors.  The
Certificate of  Incorporation of the Delaware Company does not fix the number of
directors.

Classification.

                  Both the NJBCA and the DGCL permit,  but do not  require,  the
adoption of a "classified" Board of Directors with staggered terms under which a
part of the Board of  Directors  is  elected  each year.  Under the  NJBCA,  the
authorization  for such as classified Board of Directors must be included in the
corporation's   certificate   of   incorporation   or  an   amendment   thereto.
Additionally,  under the NJBCA,  the maximum  term of each class of directors is
five years. Contrarily, the DGCL permits the authorization of a classified Board
of Directors to be included in the certificate of  incorporation or by-laws of a
corporation or an amendment to either document.  Delaware law does not limit the
term of any  director.  The Board of Directors  of the  Delaware  Company is not
classified.

Removal of Directors.

                  In general,  under the NJBCA, any or all of the directors of a
corporation  may be removed  for cause,  or,  unless  otherwise  provided in the
certificate  of  incorporation,  without  cause by the vote of a majority of the
votes cast by the holders of the shares then  entitled to vote at an election of
directors;  however,  if the Board of Directors is classified,  shareholders are
not entitled to remove  directors  without cause.  Under the DGCL, any or all of
the directors of a corporation may be removed with or without cause, by the vote
of a majority of the shares then  entitled to vote at an election of  directors;
however,  if the Board of  Directors is  classified  (i.e.,  having  multi-year,
staggered terms,  which the Delaware Company does not have),  directors may only
be  removed  for  cause,  unless  the  certificate  of  incorporation   provides
otherwise.  The Certificate of Incorporation of the Delaware Company does not so
provide.

Vacancies on the Board of Directors.

                  Under the NJBCA,  unless the certificate of  incorporation  or
by-laws  provide  otherwise,  a  vacancy,  however  caused,  and  newly  created
directorships  resulting from an increase in the authorized  number of directors
may be filled by the affirmative vote of a majority of the remaining  directors.
In addition,  under the NJBCA,  any  directorship not filled by the board may be
filled  by the  shareholders.  Under  the  DGCL,  vacancies  may be  filled by a
majority of the directors then in office unless the certificate of incorporation
or by-laws provide  otherwise.  The By-Laws of the Delaware Company provide that
the remaining  directors of either class may fill vacancies in their  respective
classes.

Liability and Indemnification of Officers and Directors.

                  Both the NJBCA and the DGCL contain provisions and limitations
regarding directors' liability and regarding indemnification by a corporation of
its officers, directors and employees.

                  The  NJBCA  permits  a New  Jersey  corporation  to  include a
provision in its  Certificate of  Incorporation  which  eliminates or limits the
personal  liability  of  a  director  or  officer  to  the  corporation  or  its
shareholders  for monetary  damages for breach of fiduciary duties as a director
or officer. However, no such provision may eliminate or limit the liability of a
director or officer for any breach of duty based upon an act or omission  (i) in
breach of the director's or officer's duty of loyalty to the  corporation or its
shareholders, (ii) not in good faith or involving a knowing violation of law, or
(iii) resulting in receipt by such person of an improper personal benefit. Under
the NJBCA,  corporations  are also  permitted to indemnify  directors in certain
circumstances and required to indemnify  directors under certain  circumstances.
Under the NJBCA,  a director,  officer,  employee  or agent may, in general,  be
indemnified by the  corporation if he has acted in good faith and in a manner he
reasonably  believed  to be in, or not  opposed  to, the best  interests  of the
corporation  and,  with respect to any  criminal  action or  proceeding,  had no
reasonable  cause to believe his conduct was  unlawful.  In addition,  under the
NJBCA,  corporations  must  indemnify a director to the extent the  director has
been  successful  on the  merits or  otherwise.  The  Company's  Certificate  of
Incorporation includes such a provision.

                  The DGCL permits a Delaware corporation to include a provision
in its  Certificate  of  Incorporation  which  eliminates or limits the personal
liability  of a director to the  corporation  or its  shareholders  for monetary
damages for breach of fiduciary  duties as a director,  including  conduct which
could be  characterized  as negligence  or gross  negligence.  However,  no such
provision  may eliminate or limit the liability of a director (i) for any breach
of the director's duty of loyalty to the corporation or its  shareholders,  (ii)
for acts or omissions not in good faith or which involve intentional  misconduct
or a knowing  violation of law,  (iii) for the unlawful  payment of dividends or
unlawful stock purchase or redemption or other  violations of Section 174 of the
Delaware  Corporation  Law, or (iv) for any transaction  from which the director
derived an improper personal benefit.  This provision may be extended to persons
other than  directors if such  persons  exercise or perform any of the powers or
duties  otherwise  conferred  or imposed upon the board of  directors.  The DGCL
further  provides that no such provision can eliminate or limit the liability of
a  director  for any act or  omission  occurring  prior  to the date  when  such
provision  becomes  effective.  Under the DGCL, a  corporation  has the power to
indemnify  a  director  against  judgments,  settlements  and  expenses  in  any
litigation or other proceeding other than a derivative suit, if he acted in good
faith and in a manner he reasonably believed to be in or not opposed to the best
interests of the corporation, and, with respect to a criminal proceeding, had no
reasonable  cause to believe  his  conduct  was  unlawful.  The  indemnification
provisions of the DGCL make mandatory the  indemnification  of a director to the
extent that the director has been  successful on the merits or  otherwise,  thus
possibly requiring indemnification of settlements in certain instances. The DGCL
also provides that a director may be indemnified by the corporation for expenses
of a derivative  suit even if he is not  successful  on the merits,  provided he
acted in good  faith  and in a manner  he  reasonably  believed  to be in or not
opposed to the best  interests of the  corporation,  subject,  in the case of an
adverse  judgment,  to court  approval.  The Delaware  Company's  Certificate of
Incorporation includes such a provision.

Dissenter's Rights.

                  Under the  NJBCA,  dissenting  shareholders  who  comply  with
certain  procedures  are entitled to  appraisal  rights in  connection  with the
merger,  consolidation  or sale,  lease exchange or other  disposition of all or
substantially  all of the  assets of a  corporation  not in the usual or regular
course of business,  unless the certificate of incorporation otherwise provides,
except  that such  rights are not  provided  when (i) the shares to vote on such
transaction  are listed on a national  securities  exchange or held of record by
not less than 1,000 holders (or  shareholders  receive in such  transaction cash
and/or securities which are listed on a national  securities exchange or held of
record by not less than 1,000 shareholders) or (ii) no vote of the corporation's
shareholders is required for the proposed transaction.

                  Under the DGCL, dissenting  stockholders who follow prescribed
statutory procedures are entitled to appraisal rights in connection with certain
mergers  or  consolidations,  unless  otherwise  provided  in the  corporation's
certificate of incorporation,  except that such rights are not provided when (i)
the shares of the  corporation are listed on a national  securities  exchange or
designated as a national market system security by the NASD or held of record by
more than 2,000  shareholders and  stockholders  receive in the merger shares of
the surviving  corporation or of any other  corporation  the shares of which are
listed on a national  securities  exchange or  designated  as a national  market
system  security by the NASD, or held of record by more than 2,000  shareholders
or  (ii)  the  corporation  is the  surviving  corporation  and no  vote  of its
stockholders is required for the merger.

Dividends.

                  The NJBCA prohibits a corporation from making any distribution
to  its  shareholders  if,  after  giving  effect  to  such  distribution,   the
corporation  would be unable to pay its  debts as they  become  due in the usual
course of  business or the  corporation's  total  assets  would be less than its
total  liabilities.  The DGCL permits a corporation  to pay dividends out of any
surplus and, if it has not  surplus,  out of any net profits for the fiscal year
in which the  dividend  or for the  preceding  fiscal year  (provided  that such
payment will not reduce  capital below the amount of capital  represented by all
classes of shares having a preference upon the distribution of assets).

Repurchases of Stock.

                  The  NJBCA  prohibits  a  corporation  from   repurchasing  or
redeeming  its  shares  if  (i)  after  giving  effect  to  such  repurchase  or
redemption,  the corporation would be unable to pay its debts as they become due
in the usual course of business or the corporation's  total assets would be less
than its total  liabilities,  (ii) after  giving  effect to such  repurchase  or
redemption,  the  corporation  would  have  no  equity  outstanding,  (iii)  the
redemption  or  repurchase  price  exceeded  that  specified  in the  securities
acquired,  or (iv) such repurchase or redemption is contrary to any restrictions
contained in the corporation's  certificate of incorporation.  Under the DGCL, a
corporation  may repurchase or redeem its shares only out of surplus and only if
such  purchase  does not  impair  capital.  However,  a  corporation  may redeem
preferred  stock out of capital if such shares will be retired  upon  redemption
and the stated  capital of the  corporation  is thereupon  reduced in accordance
with the DGCL.

Inspection of Books and Records.

                  The NJBCA grants the right to inspect a corporation's  minutes
of shareholder  proceedings and its record of  shareholders  only for any proper
purpose and only (i) to shareholders  of record for at least 6 months  preceding
the  demand,  (ii) to  holders of at least 5% of the  outstanding  shares of any
class or series of the corporation's stock or (iii) to shareholders upon receipt
of court order.  The DGCL provides that any stockholder may for a proper purpose
inspect a corporation's  stock ledger,  a list of its stockholders and its other
books and records.

Business Combinations.

                  Section  14A:10A-4 of the NJBCA provides,  among other things,
that no resident  domestic  corporation  may engage in any business  combination
with any "interested  shareholder" of such  corporation  (defined as a holder of
10% or more stock) for a period of five years unless such  business  combination
is approved by the board of directors  prior to the date on which the interested
shareholder made its stock acquisition.  In addition to the restrictions  stated
in the  preceding  sentence,  no  such  corporation  may  engage  in a  business
combination with an interested shareholder other than one in which (i) the board
of directors  has approved such business  combination  prior to such  interested
shareholder's stock acquisition date; (ii) such business combination is approved
by the  affirmative  vote of the holders of  two-thirds  of the voting stock not
beneficially  owned by that interested  shareholder at a meeting called for such
purpose;  or (iii) the aggregate  amount of cash and the market value, as of the
consummation  date,  of  consideration  to be  received  per share by holders of
outstanding shares of common stock in the business combination is at least equal
to a certain  "fair price" as  determined  by various  criteria set forth in the
statute, subject to certain exceptions.

                  Section  14A:10-5 of the NJBCA  provides,  among other things,
that any person  making an offer to  purchase  in excess of 10% (or such  amount
which, when aggregated with such person's present holdings,  exceeds 10%) of any
class of equity  securities  of any  corporation  or other issuer of  securities
which is organized  under the laws of New Jersey must,  20 days before the offer
is made file a disclosure  statement  with the target  company and the Bureau of
Securities  in the  Division of Consumer  Affairs in the  Department  of Law and
Public Safety of the State of New Jersey (the  "Bureau").  Such takeover bid may
not proceed  until after  receipt of the Bureau's  permission,  which may not be
denied  unless the  Bureau,  after  public  hearing,  finds  that (i)  financial
condition of the offeror is such as to jeopardize the financial stability of the
target company,  or prejudice the interests of any employees or security holders
who are unaffiliated with the offeror, (ii) the terms of the offer are unfair or
inequitable to the  securityholders  of the target company,  (iii) the plans and
proposals  which the  offeror  has to make any  material  change  in the  target
company's business or corporate structure or management, are not in the interest
of the  target  company's  remaining  securityholders  or  employees,  (iv)  the
competence,  experience  and  integrity of those  persons who would  control the
operation of the target company are such that it would not be in the interest of
the  target  company's  remaining  securityholders  or  employees  to permit the
takeover, or (v) the terms of the takeover bid do not comply with the provisions
of Section 14A:10A of the NJBCA.

                  Section  203 of DGCL  regulates  a wide  range of  transaction
("business  combinations") between a corporation and an interested  stockholder.
An "interested  stockholder" is,  generally,  any person who beneficially  owns,
directly or  indirectly,  15% of more of the  corporation's  outstanding  voting
stock.  "Business  combinations"  are broadly  defined to include (i) mergers or
consolidations  with,  (ii) sales or other  dispositions of more than 10% of the
corporation's assets to, (iii) certain transactions resulting in the issuance or
transfer of any stock of the  corporation  or any  subsidiary  to, (iv)  certain
transactions  which would result in increasing the proportionate  share of stock
of the  corporation  or any  subsidiary  owned by, or (v) receipt of the benefit
(other than  proportionately  as a stockholder) of any loans,  advances of other
financial  benefits  by,  an  interested  stockholder.  Section  203 of the DGCL
provides that an interested stockholder may not engage in a business combination
with the  corporation  for a period of three  years from the date of becoming an
interested  stockholder  unless  (i) prior to such  date the board of  directors
approved either the business  combination or the  transaction  which resulted in
the person  becoming an interested  stockholder,  (ii) upon  consummation of the
transaction  which  resulted in the person  becoming an interested  stockholder,
that the person owned at least 85% of the corporation's voting stock outstanding
at the time the transaction  commenced  (excluding  shares owned by officers and
directors  and shares  owned by  certain  employee  stock  plans) or (iii) on or
subsequent  to such date the  business  combination  is approved by the board of
directors  and  authorized  by the  affirmative  vote of at least 66 2/3% of the
outstanding  voting  stock  not  owned  by  the  interested  stockholder.  These
restrictions  placed on  interested  stockholders  do not apply to a corporation
whose certificate of incorporation  contains a provision  expressly electing not
to be governed by the statute.

Dissolution.

                  Each of the NJBCA and the DGCL provides that a corporation may
be voluntarily  dissolved by (i) the written consent of all its  shareholders or
(ii) the  adoption  by the  corporation's  board of  directors  of a  resolution
recommending  that the corporation be dissolved and submission of the resolution
to a meeting of  shareholders,  at which meeting the resolution is adopted.  The
NJBCA requires the affirmative  vote of the majority of votes cast (assuming the
number  of votes  cast  constitutes  a  quorum),  while  the DGCL  requires  the
affirmative vote of a least a majority of the outstanding stock.

                    THE BOARD OF DIRECTORS RECOMMENDS A VOTE
                    FOR THE RATIFICATION AND APPROVAL OF THE
                      PROPOSAL TO REINCORPORATE IN DELAWARE


                                  ANNUAL REPORT

                  All  shareholders  of record of the  Company  as of the Record
Date are  concurrently  being  sent a copy of the  Company's  Annual  Report  to
Shareholders  for  1997.  This  Annual  Report  contains   certified   financial
statements of the Company for the years ended December 31, 1997 and 1996.

                  THE COMPANY WILL  PROVIDE  WITHOUT  CHARGE TO EACH  BENEFICIAL
HOLDER OF ITS CLASS A AND CLASS B COMMON  STOCK AS OF THE  RECORD  DATE,  ON THE
WRITTEN  REQUEST OF ANY SUCH PERSON,  A COPY OF THE  COMPANY'S  ANNUAL REPORT ON
FORM 10-KSB,  AS AMENDED,  FOR 1997, AS FILED WITH THE  SECURITIES  AND EXCHANGE
COMMISSION.   ANY  SUCH   REQUEST   SHOULD  BE  MADE  IN   WRITING   TO  BRADLEY
PHARMACEUTICALS,  INC.,  383 ROUTE 46 WEST,  FAIRFIELD,  NEW JERSEY  07004-2402,
ATTENTION: CORPORATE SECRETARY.

                              SHAREHOLDER PROPOSALS

                  Shareholder proposals must be received by December 31, 1998 in
order  to  be  considered  for  inclusion  in  proxy  materials  distributed  in
connection with the next Annual Meeting of Shareholders.

                                  MISCELLANEOUS

                  As of the date of this Proxy Statement, the Board of Directors
of the  Company  does not know of any other  matter  to be  brought  before  the
Meeting.  However, if any other matters not mentioned in the Proxy Statement are
properly  brought before the Meeting or any  adjournments  thereof,  the persons
named in the  enclosed  Proxy  or  their  substitutes  will  have  discretionary
authority to vote proxies  given in said form,  or otherwise  act, in respect of
such matters in accordance with their best judgment.

                  All  of  the  costs  and  expenses  in  connection   with  the
solicitation  of proxies  with respect to the matters  described  herein will be
borne by the  Company.  In  addition  to  solicitation  of proxies by use of the
mails,  directors,  officers and  employees  (who will  receive no  compensation
therefor in addition to their regular  remuneration)  of the Company may solicit
the return of proxies by telephone,  telegram or personal interview. The Company
will  request  banks,  brokerage  houses  and  other  custodians,  nominees  and
fiduciaries to forward  copies of the proxy material to their  principals and to
request  instructions  for voting the proxies.  The Company may  reimburse  such
banks, brokerage houses and other custodians, nominees and fiduciaries for their
expenses in connection therewith.

                  It  is   important   that   proxies  be   returned   promptly.
Shareholders are,  therefore,  urged to fill in, date, sign and return the Proxy
immediately.  No postage need be affixed if mailed in the  enclosed  envelope in
the United States.

                                 By Order of the Board of Directors,



                                 DANIEL GLASSMAN
                                 Chairman & CEO

June 1, 1998


<PAGE>




                          CERTIFICATE OF INCORPORATION

                                       OF

                          BRADLEY PHARMACEUTICALS, INC.

                                * * * * * * * * *


                                    ARTICLE I

     The name of the Corporation is Bradley Pharmaceuticals, Inc.

                                   ARTICLE II

     The  address  of this  Corporation's  registered  office  in the  State  of
Delaware is 1013 Centre Road, in the City of  Wilmington,  County of New Castle.
The name of the  Corporation's  registered  agent at such address is Corporation
Service Company.


                                   ARTICLE III

     The nature of the  business or purposes to be  conducted  or promoted is to
engage in any lawful act or activity  for which  corporations  may be  organized
under the General Corporation Law of Delaware.

                                   ARTICLE IV

     The aggregate  number of shares of stock which the  corporation  shall have
authority to issue is Twenty Nine Million  Three Hundred  Thousand  (29,300,000)
shares  of  stock,  of  which  Twenty  Seven  Million  Three  Hundred   Thousand
(27,300,000)  shall be  shares  of  Common  Stock,  with a par value of $.01 per
share, and Two Million  (2,000,000)  shall be shares of Preferred Stock,  with a
par value of $.01 per share.

     A. Common  Stock.  This  Corporation's  Twenty Seven  Million Three Hundred
Thousand  (27,300,000)  shares  of  common  stock,  with a par value of $.01 per
share,  shall not have  cumulative  voting  or  preemptive  rights  and shall be
entitled  to one vote for each share in the  election  of  directors  and on any
other matter  presented to the  stockholders,  except to the extent  provided as
follows:

     1. The  authorized  shares  of  Common  Stock of the  Corporation  shall be
divided into two classes,  of which  twenty six million,  four hundred  thousand
(26,400,000)  shares shall be  designated  Class A Common Stock and nine hundred
thousand (900,000) shares shall be designated Class B Common Stock.


     2. The rights,  preferences and limitations of the Class A Common Stock and
the Class B Common Stock shall be equal and  identical  in all  respects  except
that,  unless  otherwise  provided by law,  holders of Class A Common  Stock and
holders of Class B Common  Stock shall vote  together as a single class upon any
and all matters  submitted to the  shareholders  of the  Corporation for a vote,
provided, however, that holders of the Class A Common Stock and holders of Class
B Common  Stock shall vote as two  separate  classes to  authorize  any proposed
amendment  to  the  Corporation's  Certificate  of  Incorporation  that  amends,
restates  or  repeals  this  Article  IV,  Section  A or has  the  effect  of an
amendment,  restatement or repeal, and provided,  further, that, notwithstanding
anything to the contrary  contained  herein, so long as there are at least three
hundred twenty five thousand (325,000) shares of Class B Common Stock issued and
outstanding,  the holders of Class B Common Stock shall vote as a separate class
to elect a majority  (consisting  of the sum of one plus  one-half  of the total
number of directors) of the directors of the Corporation  (who shall be known as
"Class B  Directors"),  to remove any Class B Director  with or without cause at
any time and to fill all vacancies  among Class B Directors,  and the holders of
Class A Common Stock and voting  Preferred Stock, if any, shall vote together as
a single class to elect the remainder of the directors of the  Corporation  (who
shall be known as "Class A  Directors"),  to remove any Class A Director with or
without cause at any time and to fill all vacancies among Class A Directors.


     Upon dissolution,  whether voluntary or involuntary,  the holders of shares
of Preferred Stock shall first be entitled to receive,  out of the net assets of
this  Corporation,  any amount set forth in the Board of  Director's  resolution
authorizing  the series of Preferred Stock of which such shares are a part, plus
unpaid accumulated  dividends,  if any, without interest.  All of the assets, if
any,  thereafter  remaining shall be distributed among the holders of the Common
Stock. The consolidation or merger of this Corporation at any time, or from time
to  time,  with  any  other  corporation  or  corporations,  or a sale of all or
substantially  all of the assets of this Corporation shall not be construed as a
dissolution,  liquidation  or winding up of the  Corporation  within the meaning
hereof.

                                    ARTICLE V

     The name and address of the  incorporator is W. Raymond  Felton,  Esq., c/o
Greenbaum,  Rowe,  Smith,  Ravin,  Davis & Himmel,  LLP, 99 Wood  Avenue  South,
Iselin, New Jersey 08830.

                                   ARTICLE VI

     The period of existence of the Corporation is unlimited.

                                   ARTICLE VII

     In  furtherance  and not in limitation of the powers  conferred by statute,
the Board of  Directors  is expressly  authorized  to make,  alter or repeal the
by-laws of the Corporation; provided, however, that the Board of Directors shall
not have the authority to alter or repeal any by-law  provision  relating to the
classification or election of directors.

                                  ARTICLE VIII

     Elections of directors  need not be by written ballot unless the by-laws of
the Corporation shall so provide. Meetings of stockholders may be held within or
without the State of  Delaware,  as the by-laws  may  provide.  The books of the
Corporation  may be kept  (subject to any  provision  contained in the statutes)
outside the State of Delaware at such place or places as may be designated  from
time to time by the Board of Directors or in the by-laws of the Corporation.

                                   ARTICLE IX

     The Corporation  reserves the right to amend,  alter,  change or repeal any
provision  contained in this Certificate of Incorporation,  in the manner now or
hereafter  prescribed by statute,  and all rights  conferred  upon  stockholders
herein are granted subject to this reservation.

                                    ARTICLE X

     A  director  of the  Corporation  shall  not be  personally  liable  to the
Corporation  or its  stockholders  for monetary  damages for breach of fiduciary
duty as a director,  except for liability  (i) for any breach of the  director's
duty of  loyalty  to the  corporation  or its  stockholders,  (ii)  for  acts or
omissions not in good faith or which involve intentional misconduct or a knowing
violation of law,  (iii) under Section 174 or the Delaware  General  Corporation
Law, or (iv) for any  transaction  from which the director  derived any improper
personal benefit.

     The undersigned, being the incorporator hereinbefore named, for the purpose
of forming a corporation pursuant to the General Corporation Law of the State of
Delaware, do make this certificate, hereby declaring and certifying that this is
my act and deed and the facts  herein  stated  are true,  and  accordingly  have
hereunto set our hand this 14th day of May, 1998.




                                                 W. Raymond Felton, Incorporator

<PAGE>


                          BRADLEY PHARMACEUTICALS, INC.

                                     * * * *

                                  B Y - L A W S

                                     * * * *

                                    ARTICLE I

                                     OFFICES


     Section 1. The registered office shall be in the City of Wilmington, County
of New  Castle,  State of  Delaware.  

     Section 2. The  Corporation may also have offices at such other places both
within and without the State of Delaware as the Board of Directors may from time
to time  determine or the business of the  Corporation  may require.  

                                   ARTICLE II
                            MEETINGS OF STOCKHOLDERS

     Section 1. All meetings of the  stockholders  for the election of directors
shall be held in the City of Wilmington,  State of Delaware at such place as may
be fixed from time to time by the Board of  Directors,  or at such  other  place
either within or without the State of Delaware as shall be designated  from time
to time by the  Board of  Directors  and  stated in the  notice of the  meeting.
Meetings  of  stockholders  for any other  purpose  may be held at such time and
place, within or without the State of Delaware, as shall be stated in the notice
of the meeting or in a duly executed waiver of notice thereof.



     Section 2. Annual meetings of stockholders,  commencing with the year 1999,
shall be held on the first Monday of May, if not a legal holiday, and if a legal
holiday, then on the next secular day following, at 10:00 a.m., or at such other
date and time as shall be designated from time to time by the Board of Directors
and stated in the notice of the  meeting,  at which they shall  elect a Board of
Directors and transact such other business as may properly be brought before the
meeting. 

     Section 3. Written notice of the annual meeting stating the place, date and
hour of the meeting shall be given to each stockholder  entitled to vote at such
meeting not less 10 than nor more than 60 days  before the date of the  meeting.

     Section  4.  The  officer  who  has  charge  of  the  stock  ledger  of the
Corporation  shall  prepare and make,  at least ten days before every meeting of
stockholders,  a  complete  list  of the  stockholders  entitled  to vote at the
meeting,  arranged in alphabetical  order, and showing the last known address of
each  stockholder  and the  number  of  shares  registered  in the  name of each
stockholder.  Such list shall be open to the  examination of any stockholder who
makes a written request to the  Corporation to do so by certified  mail,  return
receipt  requested,  for any purpose  germane to the  meeting,  during  ordinary
business hours,  for a period of at least ten days prior to the meeting,  either
at a place within the city where the meeting is to be held, which place shall be
specified in the notice of the meeting,  or, if not so  specified,  at the place
where the meeting is to be held. The list shall also be produced and kept at the
time and  place  of the  meeting  during  the  whole  time  thereof,  and may be
inspected by any stockholder who is present.  

     Section  5.  Special  meetings  of the  stockholders,  for any  purpose  or
purposes,  unless  otherwise  prescribed  by  statute or by the  Certificate  of
Incorporation,  may be  called  by the  President  and  shall be  called  by the
Chairman  or the  President  or, at the  request in writing of a majority of the
Board of Directors,  by the  Secretary.  Such request shall state the purpose or
purposes of the proposed meeting. 

     Section 6. Written notice of a special meeting stating the place,  date and
hour of the meeting and the purpose or purposes  for which the meeting is called
shall be given  not less 10 than nor more  than 60 days  before  the date of the
meeting  to each  stockholder  entitled  to vote at  such  meeting.

     Section 7. Business transacted at any special meeting of stockholders shall
be limited to the purposes stated in the notice.


<PAGE>

     Section 8. The  holders of a majority of the stock  issued and  outstanding
and entitled to vote thereat,  present in person or represented by proxy,  shall
constitute a quorum at all meetings of the  stockholders  for the transaction of
business  except as  otherwise  provided  by  statute or by the  Certificate  of
Incorporation.  Notwithstanding  the  foregoing,  as to  matters  on  which  the
Corporation's  Class A stockholders  and Class B  stockholders  vote as separate
classes pursuant to the Certificate of Incorporation,  the holders of a majority
of each such class  issued and  outstanding  and  entitled  to vote,  present in
person or by proxy,  shall constitute a quorum.  If, however,  such quorum shall
not  be  present  or  represented  at  any  meeting  of  the  stockholders,  the
stockholders  entitled  to vote  thereat,  present in person or  represented  by
proxy,  shall have power  voting as a single  class to adjourn the meeting  from
time to time,  without notice other than  announcement  at the meeting,  until a
quorum shall be present or  represented.  At such  adjourned  meeting at which a
quorum shall be present or  represented,  any business may be  transacted  which
might  have been  transacted  at the  meeting  as  originally  notified.  If the
adjournment  is for more than thirty  days,  or if after the  adjournment  a new
record  date is fixed  for the  adjourned  meeting,  a notice  of the  adjourned
meeting  shall be given to each  stockholder  of record  entitled to vote at the
meeting.  

     Section 9. When a quorum is present at any meeting, the vote of the holders
of a  majority  of the  stock  which  has  voting  power  present  in  person or
represented  by proxy and which votes on a question shall decide such a question
brought  before such  meeting,  unless the question is one upon which by express
provision of the Delaware General  Corporation Law ("GCL") or of the Certificate
of  Incorporation,  a  different  vote is  required  in which case such  express
provision shall govern and control the decision of such question.  The holder of
any shares who  abstains as to a question  shall be deemed not to have voted for
this purpose.



<PAGE>




     Section 10. Unless otherwise  provided in the Certificate of Incorporation,
each stockholder shall, at every meeting of the stockholders, be entitled to one
vote in person or by proxy for each share of the  capital  stock  having  voting
power held by such  stockholder,  but no proxy  shall be voted after three years
from its date, unless the proxy provides for a longer period. Section 11. Unless
otherwise  provided in the Certificate of Incorporation,  any action required to
be taken at any annual or special meeting of stockholders of the Corporation, or
any  action  which  may be  taken  at any  annual  or  special  meeting  of such
stockholders, may be taken without a meeting, without prior notice and without a
vote,  if a consent in  writing,  setting  forth the  action so taken,  shall be
signed by the  holders of  outstanding  stock  having not less than the  minimum
number of votes that would be  necessary  to  authorize or take such action at a
meeting at which all shares  entitled to vote  thereon  were  present and voted.
Prompt  notice of the taking of the corporate  action  without a meeting by less
than unanimous written consent shall be given to those stockholders who have not
consented in writing.  

                                  ARTICLE III
                                   DIRECTORS

     Section 1. The number of directors  which shall  constitute the whole board
shall be at least  three (3) and not more than  eleven  (11),  with the Board of
Directors to establish  the number of directors  from time to time. In the event
there are at least three hundred twenty five thousand  (325,000) shares of Class
B Common Stock issued and outstanding, the holders of Class B Common Stock shall
vote as a separate class to elect a majority  (consisting of the sum of one plus
one-half of the total number of directors)  of the directors of the  Corporation
(who shall be known as "Class B Directors"), to remove any Class B Director with
or without cause at any time and to fill all vacancies  among Class B Directors,
and the  holders of Class A Common  Stock and voting  Preferred  Stock,  if any,
shall vote together as a single class to elect the remainder of the directors of
the Corporation (who shall be known as "Class A Directors"), to remove any Class
A Director  with or without  cause at any time and to fill all  vacancies  among
Class A Directors.  The directors  shall be elected at the annual meeting of the
stockholders, except as provided in Section 2 of this Article, and each director
elected  shall  hold  office  until his  successor  is  elected  and  qualified.
Directors  need not be  stockholders.  

     Section 2.  Vacancies and newly created  directorships  resulting  from any
increase in the  authorized  number of directors  may be filled by a majority of
the class of directors  to be filled then in office,  though less than a quorum,
or by a sole remaining director in such class, and the directors so chosen shall
hold office until the next annual  election and until their  successors are duly
elected and shall qualify, unless sooner displaced. If there are no directors of
a class in  office,  then an  election  of  directors  may be held in the manner
provided by GCL.

     Section 3. The business of the Corporation shall be managed by or under the
direction  of its Board of  Directors  which may exercise all such powers of the
Corporation  and do all such  lawful acts and things as are not by statute or by
the Certificate of  Incorporation or by these By-Laws directed or required to be
exercised  or done by the  stockholders.  

                       MEETINGS OF THE BOARD OF DIRECTORS

     Section 4. The Board of Directors  of the  Corporation  may hold  meetings,
both  regular  and  special,  either  within or without  the State of  Delaware.

     Section 5. The first meeting of each newly elected Board of Directors shall
be held at such time and place as shall be fixed by the vote of the stockholders
at the annual  meeting and no notice of such  meeting  shall be necessary to the
newly elected  directors in order legally to constitute the meeting,  provided a
quorum shall be present.  In the event of the failure of the stockholders to fix
the time or place of such first meeting of the newly elected Board of Directors,
or in the event  such  meeting is not held at the time and place so fixed by the
stockholders,  the  meeting  may be held at such  time  and  place  as  shall be
specified in a notice given as hereinafter  provided for special meetings of the
Board of Directors,  or as shall be specified in a written  waiver signed by all
of the directors.  

     Section 6. Regular  meetings of the Board of Directors  may be held without
notice at such time and at such place as shall  from time to time be  determined
by the Board.  

     Section 7.  Special  meetings  of the Board may be called by the  Chairman,
President  or Chief  Executive  Officer on five days'  notice to each  director,
either  personally or by mail or by facsimile  communication;  special  meetings
shall be called by the Chairman, President, Chief Executive Officer or Secretary
in like manner and on like  notice on the  written  request of a majority of the
Class B Directors unless the Board includes only one Class B Director,  in which
case  special  meetings  shall  be  called  by the  Chairman,  President,  Chief
Executive  Officer or Secretary in like manner and on like notice on the written
request of the sole Class B Director. 

     Section 8. At all  meetings  of the Board of  Directors,  a majority of the
directors shall  constitute a quorum for the transaction of business and the act
of a majority of the directors present at any meeting at which there is a quorum
shall  be  the  act  of the  Board  of  Directors,  except  as may be  otherwise
specifically  provided  by GCL or by the  Certificate  of  Incorpora-tion.  If a
quorum  shall  not be  present  at any  meeting  of the Board of  Directors  the
directors  present  thereat may adjourn the meeting  from time to time,  without
notice other than announcement at the meeting,  until a quorum shall be present.

     Section 9. Unless otherwise  restricted by the Certificate of Incorporation
or these By-Laws, any action required or permitted to be taken at any meeting of
the  Board of  Directors  or of any  committee  thereof  may be taken  without a
meeting,  if all members of the Board or committee,  as the case may be, consent
thereto in writing,  and the  writing or writings  are filed with the minutes of
proceedings of the Board or Committee.  

     Section 10. Unless otherwise restricted by the Certificate of Incorporation
or these By-Laws, members of the Board of Directors, or any committee designated
by the  Board  of  Directors,  may  participate  in a  meeting  of the  Board of
Directors,  or any  committee,  by  means of  conference  telephone  or  similar
communications  equipment  by means of which all  persons  participating  in the
meeting can speak to and hear each other,  and such  participation  in a meeting
shall constitute presence in person at the meeting.

                            COMMITTEES OF DIRECTORS

     Section 11. The Board of Directors may, by resolution  passed by a majority
of the whole Board, designate one or more committees,  each committee to consist
of one or more of the directors of the Corporation.  The Board may designate one
or more  directors as alternate  members of any  committee,  who may replace any
absent or disqualified member at any meeting of the committee. In the absence or
disqualification  of a member of a  committee,  the  member or  members  thereof
present at any meeting and not  disqualified  from voting,  whether or not he or
they constitute a quorum, may unanimously appoint another member of the Board of
Directors to act at the meeting in the place of any such absent or  disqualified
member.  Any such  committee,  to the extent  provided in the  resolution of the
Board of Directors,  shall have and may exercise all the powers and authority of
the Board of  Directors  in the  management  of the  business and affairs of the
Corporation,  and may authorize the seal of the Corporation to be affixed to all
papers  which may  require  it;  but no such  committee  shall have the power or
authority in reference to amending the  Certificate  of  Incorporation  (except
that a committee may, to the extent  authorized in the resolution or resolutions
providing  for the issuance of shares of stock adopted by the Board of Directors
as provided in Section 153(a) of the GCL fix any of the preferences or rights of
such shares relating to dividends, redemption,  dissolution, any distribution of
assets of the Corporation or the conversion into, or the exchange of such shares
for, shares of any other class or classes or any other series of the same or any
other class or classes of stock of the  Corporation),  adopting an  agreement of
merger or  consolidation,  recommending to the  stockholders  the sale, lease or
exchange of all or substantially all of the  Corporation's  property and assets,
recommending  to  the  stockholders  a  dissolution  of  the  Corporation  or  a
revocation of a dissolution,  or amending the By-Laws of the  Corporation;  and,
unless the resolution or the Certificate of Incorporation expressly so provides,
no such committee  shall have the power or authority to declare a dividend or to
authorize  the  issuance of stock or to adopt a  certificate  of  ownership  and
merger.  Such  committee or  committees  shall have such name or names as may be
determined from time to time by resolution adopted by the Board of Directors.

     Section 12. Each committee  shall keep regular  minutes of its meetings and
report  the same to the  Board  of  Directors  when  required.

                           COMPENSATION OF DIRECTORS

     Section 13. Unless otherwise restricted by the Certificate of Incorporation
or these  By-Laws,  the Board of Directors  shall have the  authority to fix the
compensation of directors.  The directors may be paid their expenses, if any, of
attendance at each meeting of the Board of Directors and may be paid a fixed sum
for  attendance  at each meeting of the Board of Directors or a stated salary as
director.  No  such  payment  shall  preclude  any  director  from  serving  the
Corporation in any other capacity and receiving compensation  therefor.  Members
of special or standing committees may be allowed like compensation for attending
committee  meetings.  

                              REMOVAL OF DIRECTORS

     Section 14. Unless otherwise  provided in the Certificate of Incorporation,
a director of either class may be removed  with or without  cause by the holders
of a majority  of shares  entitled  to vote for the  election of such a class of
directors.  

                               ARTICLE IV NOTICES

     Section 1. Whenever,  under the  provisions of the GCL, the  Certificate of
Incorporation  or these By-Laws,  notice is required to be given to any director
or  stockholder,  it shall not be construed to mean  personal  notice,  but such
notice  may be  given  in  writing,  by  mail,  addressed  to such  director  or
stockholder at his address as it appears on the records of the Corporation, with
postage thereon prepaid, and such notice shall be deemed to be given at the time
when the same shall be deposited in the United States mail.  Notice to directors
may also be given by facsimile telecommunication. 

     Section 2. Whenever any notice is required to be given under the provisions
of the GCL, the Certificate of Incorporation or these By-Laws,  a waiver thereof
in writing,  signed by the person or persons  entitled to said  notice,  whether
before or after the time stated  therein,  shall be deemed  equivalent  thereto.


                                   ARTICLE V
                                    OFFICERS

     Section 1. The officers of the Corporation  shall be chosen by the Board of
Directors and shall be a Chairman,  a President,  a Vice-President,  a Secretary
and Treasurer. The Board of Directors may also choose a chief executive officer,
additional Vice-Presidents,  and one or more Assistant Secretaries and Assistant
Treasurers.  Any number of offices  may be held by the same  person,  unless the
certificate of incorporation or the by-laws  otherwise  provide.

     Section 2. The Board of  Directors at its first  meeting  after each annual
meeting of  stockholders  shall  choose a  Chairman,  a  President,  one or more
Vice-Presidents,  a Secretary and a Treasurer. 

     Section 3. The Board of  Directors  may  appoint  such other  officers  and
agents as it shall deem  necessary  who shall hold their  offices for such terms
and shall  exercise  such powers and perform such duties as shall be  determined
from time to time by the Board.  

     Section 4. The salaries of all officers and agents of the Corporation shall
be fixed by the Board of Directors.  

     Section 5. The  officers of the  Corporation  shall hold office until their
successors are chosen and qualify. Any officer elected or appointed by the Board
of  Directors  may be  removed  at any  time,  with  or  without  cause,  by the
affirmative vote of a majority of the Board of Directors.  Any vacancy occurring
in any  office  of the  Corporation  shall be  filled  by action of the Board of
Directors. 

                                  THE CHAIRMAN

     Section 6. The  Chairman of the Board,  shall,  if present,  preside at all
meetings of the  Stockholders and the Board of Directors and exercise such other
powers  and duties as may be from time to time  assigned  to him by the Board of
Directors.  The  Chairman  of the  Board  shall  report  only  to the  Board  of
Directors.  

                                 THE PRESIDENT

     Section  7. The  President  shall be the  chief  executive  officer  of the
Corporation,  shall preside at all meetings of the stockholders and the Board of
Directors  in the  absence  of the  Chairman,  shall  have  general  and  active
management of the business of the  Corporation and shall see that all orders and
resolutions  of the Board of  Directors  are carried  into  effect.  If the same
individual is not both President and Chief Executive Officer of the Corporation,
the  President  shall  report to and be  subject to the  authority  of the Chief
Executive Officer.  If the same individual is both President and Chief Executive
Officer of the  Corporation,  that individual  shall report to and be subject to
the  authority  of the  Chairman of the Board.  

     Section 8. The President shall execute bonds, mortgages and other contracts
requiring a seal,  under the seal of the  Corporation,  except where required or
permitted  by law to be  otherwise  signed and  executed  and  except  where the
signing and  execution  thereof  shall be  expressly  delegated  by the Board of
Directors to some other officer or agent of the Corporation.

                              THE VICE PRESIDENTS


     Section 9. In the absence of the President or in the event of his inability
or  refusal to act,  subject to the  authority  of the Board of  Directors,  the
Vice-President  (or in the  event  there be more  than one  Vice-President,  the
Vice-Presidents  in the order designated by the directors,  or in the absence of
any  designation,  then in the order of their election) shall perform the duties
of the  President,  and when so  acting,  shall  have all the  powers  of and be
subject to all the restrictions upon the President.  The  Vice-Presidents  shall
perform  such other  duties and have such other powers as the Board of Directors
may from time to time prescribe.

                      THE SECRETARY AND ASSISTANT SECRETARY

     Section  10.  The  Secretary  shall  attend  all  meetings  of the Board of
Directors and all meetings of the stockholders and record all the proceedings of
the  meetings of the  Corporation  and of the Board of Directors in a book to be
kept for that purpose and shall perform like duties for the standing  committees
when  required.  The Secretary  shall give, or cause to be given,  notice of all
meetings of the stockholders and special meetings of the Board of Directors, and
shall  perform such other duties as may be  prescribed by the Board of Directors
or President,  under whose  supervision  the  Secretary  shall be. The Secretary
shall  have  custody of the  corporate  seal of the  Corporation  and shall have
authority to affix the same to any instrument  requiring it and when so affixed,
it may be attested by his or her  signature or by the  signature of an Assistant
Secretary.  The  Board of  Directors  may give  general  authority  to any other
officer to affix the seal of the  Corporation  and to attest the affixing by his
or her signature.  

     Section  11. The  Assistant  Secretary,  or if there be more than one,  the
assistant  secretaries in the order  determined by the Board of Directors (or if
there be no such  determination,  then in the order of their election) shall, in
the absence of the  Secretary or in the event of his or her inability or refusal
to act,  perform the duties and exercise the powers of the  Secretary  and shall
perform  such other  duties and have such other powers as the Board of Directors
may from time to time prescribe.

                     THE TREASURER AND ASSISTANT TREASURERS

     Section 12. The Treasurer shall have the custody of the corporate funds and
securities   and  shall  keep  full  and  accurate   accounts  of  receipts  and
disbursements in books belonging to the Corporation and shall deposit all moneys
and other valuable  effects in the name and to the credit of the  Corporation in
such  depositories  as may be designated by the Board of Directors.

     Section 13. The Treasurer  shall  disburse the funds of the  Corporation as
may be  ordered  by the Board of  Directors,  taking  proper  vouchers  for such
disbursements,  and shall render to the President and the Board of Directors, at
its regular meetings,  or when the Board of Directors so requires, an account of
all his or her  transactions as Treasurer and of the financial  condition of the
Corporation.  

     Section 14. If required by the Board of Directors, the Treasurer shall give
the  Corporation a bond (which shall be renewed every six years) in such sum and
with such surety or sureties as shall be  satisfactory to the Board of Directors
for the  faithful  performance  of the  duties or his or her  office and for the
restoration to the Corporation, in case of his death, resignation, retirement or
removal from office, of all books, papers, vouchers, money and other property of
whatever kind in his or her possession or under his or her control  belonging to
the Corporation.  

     Section 15. The  Assistant  Treasurer,  or if there shall be more than one,
the Assistant  Treasurers in the order  determined by the Board of Directors (or
if there be no such  determination,  then in the order of their election) shall,
in the  absence  of the  Treasurer  or in the event of his or her  inability  or
refusal to act,  perform the duties and exercise the powers of the Treasurer and
shall  perform  such other  duties  and have such  other  powers as the Board of
Directors may from time to time prescribe.  

                                   ARTICLE VI
                            CERTIFICATES FOR SHARES

     Section  1.  The  shares  of the  Corporation  shall  be  represented  by a
certificate or shall be  uncertificated.  Certificates shall be signed by, or in
the name of the  Corporation by, the Chairman or  Vice-Chairman  of the Board of
Directors,  or the  President or a  Vice-President,  and by the  Treasurer or an
Assistant  Treasurer,  or  the  Secretary  or  an  Assistant  Secretary  of  the
Corporation. Upon the face or back of each stock certificate issued to represent
any partly paid shares,  or upon the books and records of the Corporation in the
case of uncertificated  partly paid shares,  shall be set forth the total amount
of the  consideration  to be paid  therefor and the amount paid thereon shall be
stated.  If the Corporation  shall be authorized to issue more than one class of
stock  or  more  than  one  series  of  any  class,  the  powers,  designations,
preferences  and relative,  participating,  optional or other special  rights of
each class of stock or series  thereof  and the  qualification,  limitations  or
restrictions  of such  preferences  and/or  rights shall be set forth in full or
summarized on the face or back of the certificate  which the  Corporation  shall
issue to  represent  such  class or series of stock,  provided  that,  except as
otherwise  provided  in  Section  202 of  the  GCL,  in  lieu  of the  foregoing
requirements,  there  may be set  forth on the  face or back of the  certificate
which the Corporation  shall issue to represent such class or series or stock, a
statement that the Corporation  will furnish without charge to each  Stockholder
who  so  requests   the  powers,   designations,   preferences   and   relative,
participating, optional or other special rights of each class of stock or series
thereof and the  qualifications  limitations or restrictions of such preferences
and/or  rights.  Within a  reasonable  time after the  issuance  or  transfer of
uncertificated stock, the Corporation shall send to the registered owner thereof
a written notice  containing the information  required to be set forth or stated
on certificates  pursuant to Sections 151, 156, 202(a) or 218(a) of the GCL or a
statement that the Corporation  will furnish without charge to each  stockholder
who  so   requests   the  powers,   designations,   preferences   and   relative
participating, optional or other special rights of each class of stock or series
thereof and the qualifications,  limitations or restrictions of such preferences
and/or rights.  

     Section 2. Any of or all the signatures on a certificate  may be facsimile.
In case  any  officer,  transfer  agent or  registrar  who has  signed  or whose
facsimile  signature has been placed upon a certificate  shall have ceased to be
such officer,  transfer agent or registrar before such certificate is issued, it
may be  issued  by the  Corporation  with the  same  effect  as if he were  such
officer,  transfer agent or registrar at the date of issues.

                               LOST CERTIFICATES

     Section  3.  The  Board  of  Directors  may  direct  a new  certificate  or
certificates or  uncertificated  shares to be issued in place of any certificate
or certificates theretofore issued by the Corporation alleged to have been lost,
stolen or destroyed,  upon the making of an affidavit of that fact by the person
claiming  this  certificate  of stock  to be lost,  stolen  or  destroyed.  When
authorizing  such issue of a new certificate or  certificates or  uncertificated
shares,  the  Board of  Directors  may,  in its  discretion  and as a  condition
precedent to the  issuance  thereof,  require the owner of such lost,  stolen or
destroyed certificate or certificates, or his legal representative, to advertise
the same in such manner as it shall  require  and/or to give the  Corporation  a
bond in such sum as it may  direct as  indemnity  against  any claim that may be
made against the  Corporation  with respect to the  certificate  alleged to have
been lost,  stolen or destroyed.  

                               TRANSFER OF STOCK

     Section 4. Upon  surrender to the  Corporation or the transfer agent of the
Corporation  of a certificate  for shares duly endorsed or accompanied by proper
evidence of succession,  assignation  or authority to transfer,  it shall be the
duty of the  Corporation  to  issue a new  certificate  to the  person  entitled
thereto,  cancel the old certificate and record the transaction  upon its books.
Upon  receipt  of proper  transfer  instructions  from tho  registered  owner of
uncertificated shares such uncertificated shares shall be cancelled and issuance
of new equivalent  uncertificated shares or certificated shares shall be made to
the person entitled thereto and the transaction shall be recorded upon the books
of the Corporation.

                               FIXING RECORD DATE

     Section 5. In order that the  Corporation  may determine  the  stockholders
entitled  to  notice  of or to  vote  at  any  meeting  of  stockholders  or any
adjournment  thereof,  or to  express  consent  to  corporate  action in writing
without a meeting,  or  entitled  to receive  payment of any  dividend  or other
distribution  or allotment of any rights,  or entitled to exercise any rights in
respect of any change, conversion or exchange of stock or for the purpose of any
other lawful action,  the Board of Directors may fix, in advance, a record date,
which  shall not be more than  sixty nor less than ten days  before  the date of
such  meeting,   nor  more  than  sixty  days  prior  to  any  other  action.  A
determination  of  stockholders  of record entitled to notice of or to vote at a
meeting of stockholders shall apply to any adjournment of the meeting; provided,
however, that the Board of Directors may fix a new record date for the adjourned
meeting. 

                            REGISTERED STOCKHOLDERS

     Section 6. The  Corporation  shall be entitled to recognize  the  exclusive
right of a person registered on its books owner or shares to receive  dividends,
and to vote as such owner, and to hold liable for calls and assessments a person
registered  on its  books as the  owner of  shares,  and  shall  not be bound to
recognize any equitable or other claim to or interest in such share or shares on
the part of any other  person,  whether  or not it shall  have  express or other
notice  thereof  except as  otherwise  provided by the GCL.

                                  ARTICLE VII
                          GENERAL PROVISIONS DIVIDENDS

     Section 1. Dividends upon the capital stock of the Corporation,  subject to
the provisions of the Certificate of  Incorporation,  if any, may be declared by
the Board of  Directors  at any  regular or special  meeting,  pursuant  to law.
Dividends may be paid in cash, in property,  or in shares of the capital  stock,
subject to the provisions of the Certificate of Incorporation.

     Section 2. Before  payment of any  dividend,  there may be set aside out of
any funds of the  Corporation  available for  dividends  such sum or sums as the
directors  from time to time, in their  absolute  discretion,  think proper as a
reserve or reserves to meet contingencies,  or for equalizing dividends,  or for
repairing  or  maintaining  any property of the  Corporation,  or for such other
purpose  as  the  directors  shall  think  conducive  to  the  interest  of  the
Corporation,  and the  directors  may modify or abolish any such  reserve in the
manner  in  which it was  created.  

                                ANNUAL STATEMENT

     Section 3. The Board of Directors shall present at each annual meeting, and
at any  special  meeting  of the  stockholders  when  called  for by vote of the
stockholders,  a full and clear  statement of the business and  condition of the
Corporation.  

                                     CHECKS

     Section  4. All checks or  demands  for money and notes of the  Corporation
shall be signed by such  officer or officers or such other  person or persons as
the Board of Directors may from time to time  designate.

                                  FISCAL YEAR

     Section 5. The fiscal year of the Corporation  shall be fixed by resolution
of the Board of  Directors.  

                                      SEAL

     Section 6. The corporate seal shall have inscribed  thereon the name of the
Corporation,  the  year of its  organization  and  the  words  "Corporate  Seal,
Delaware".  The seal may be used by  causing  it or a  facsimile  thereof  to be
impressed or affixed or reproduced or otherwise.  

                                INDEMNIFICATION

     Section  7.  The  Corporation  shall  indemnify  its  officers,  directors,
employees and agents to the fullest  extent  permitted by the GCL.

                                  ARTICLE VIII
                                   AMENDMENTS

     Section 1. These By-Laws may be altered, amended or repealed or new By-Laws
may be adopted by the stockholders or by the Board of Directors, when such power
is conferred upon the Board of Directors by the Certificate of Incorporation, at
any regular  meeting of the  stockholders or of the Board of Directors or at any
special  meeting of the  stockholders  or of the Board of Directors if notice of
such  alteration,  amendment,  repeal or adoption of new By-Laws be contained in
the notice of such meeting.  If the power to adopt,  amend or repeal  By-Laws is
conferred  upon the Board of Directors by the  Certificate of  Incorporation  it
shall  not  divest or limit the  power of the  stockholders  to adopt,  amend or
repeal By-Laws.  Notwithstanding the foregoing, the Board of Directors shall not
have the authority to repeal Sections 1 or 2 of Article III of these By-Laws.


<PAGE>




                          AGREEMENT AND PLAN OF MERGER



     AGREEMENT  AND  PLAN OF  MERGER,  dated as of May ,  1998,  by and  between
Bradley  Pharmaceuticals,  Inc.,  a Delaware  corporation  ("Bradley-Del.")  and
Bradley Pharmaceuticals, Inc., a New Jersey corporation and the sole shareholder
of  Bradley-Del.  ("Bradley-NJ").  WHEREAS,  the  Board  of  Directors  and  the
shareholders  of each of  Bradley-Del.  and  Bradley-NJ  have each  approved the
merger of  Bradley-Del.  with and into Bradley-NJ in accordance with the General
Corporation Law of the State of Delaware (the "GCL") and the New Jersey Business
Corporation  Act (the "NJBCA") upon the terms and subject to the  conditions set
forth herein. NOW,  THEREFORE,  in consideration of the foregoing and the mutual
covenants and  agreements  herein  contained,  and intending to be legally bound
hereby, Bradley-Del. and Bradley-NJ hereby agree as follows:


     1. The Merger. Upon the terms and conditions hereof, and in accordance with
the GCL and the NJBCA,  at the  Effective  Time (as defined  below),  Bradley-NJ
shall be merged (the "Merger") with and into Bradley-Del.

     2. Effective  Time. As soon as practicable  following the execution  hereof
Bradley-NJ and Bradley-Del.  shall file with the Secretary of State of the State
of Delaware a certificate  of ownership and merger  executed in accordance  with
the relevant  provisions of the GCL, and Bradley-Del.  and Bradley-NJ shall file
with the Secretary of State of the State of New Jersey a  certificate  of merger
executed in accordance  with the relevant  provisions  of the NJBCA.  The Merger
shall become effective at the time each such filing is completed (the "Effective
Time"). 

     3.  Effects of the Merger.  The Merger  shall have the effects set forth in
the GCL and the NJBCA. Without limiting the generality of the foregoing,  at the
Effective  Time:  (a) the separate  existence  of  Bradley-NJ  shall cease;  (b)
Bradley-Del as the surviving  corporation  (the "Surviving  Corporation")  shall
possess  all  of  the  rights,  privileges,  powers,  immunities,  purposes  and
franchises, both public and private, of each of Bradley-NJ and Bradley-Del.; (c)
all real and  personal  property,  tangible  and  intangible  of every  kind and
description  belonging to  Bradley-NJ  and  Bradley-Del.  shall be vested in the
Surviving  Corporation  without  further act or deed,  and the title to any real
estate or any interest therein vested in either Bradley-NJ or Bradley-Del. shall
not  revert  or in any way be  impaired  by reason  of the  Merger;  and (d) the
Surviving  Corporation  shall  assume  all the  obligations  of  Bradley-NJ.  

     4.   Certificate  of   Incorporation   and  Bylaws.   The   Certificate  of
Incorporation   and  Bylaws  of   Bradley-Del.   shall  be  the  Certificate  of
Incorporation  and  Bylaws  of the  Surviving  Corporation.  

     5.  Directors.  The directors of Bradley-NJ at the Effective  Time shall be
the initial directors of the Surviving Corporation, until their successors shall
have been duly elected or appointed and qualified.  

     6. Officers.  The officers of Bradley-NJ at the Effective Time shall be the
initial officers of the Surviving Corporation, until their successors shall have
been duly appointed. 

     7. Conversion of Stock of Bradley-Del. and Bradley-NJ. 

          (a) At the Effective  Time, each share of Class A common stock, no par
     value,  of Bradley-NJ  (the  "Bradley-NJ  Class A Common Stock") issued and
     outstanding immediately prior to the Effective Time shall, by virtue of the
     Merger  and  without  any  action  on the part of the  holder  thereof,  be
     converted into and become one fully paid and nonassessable share of Class A
     common stock, par value $.01 per share, of Bradley-Del.  (the "Bradley-Del.
     Class A Common Stock").  At the Effective Time, each share of the Stock, no
     par  value of  Bradley-NJ  (the  "Bradley-NJ  Class B  Stock")  issued  and
     outstanding immediately prior to the Effective Time shall, by virtue of the
     Merger and without any action on the part of holder  thereof,  be converted
     into and become one fully  paid and  nonassessable  share of Class B Common
     Stock, par value $.01 per share, of Bradley-Del. (the "Bradley-Del. Class B
     Stock"). Upon the surrender to Bradley-Del.  of any certificates evidencing
     shares  of  Bradley-NJ  Class A Stock  or  Bradley-NJ  Class B Stock by any
     holder thereof,  Bradley-Del.  agrees to issue to such holder  certificates
     evidencing  an equal  number  of shares  of  Bradley-Del.  Class A Stock or
     Bradley-Del.  Class B Stock,  as the case may be. 

          (b) Each share of capital stock of Bradley-Del. issued and outstanding
     immediately  prior to the Effective Time shall, by virtue of the Merger and
     without  any action on the part of the holder  thereof,  be  cancelled  and
     retired and cease to exist. 

     8. Warrants and Options.  At the Effective Time, any warrants or options to
purchase  shares of Bradley-NJ  Class A Stock or  Bradley-NJ  Class B Stock (the
"Rights")  issued by Bradley-NJ and  outstanding at the Effective Time shall, by
virtue of the Merger and  without  any action on the part of the  holders of the
Rights,  be converted  into and become  warrants or options,  as the case may be
(the "New Rights") to purchase an equal number of shares of Bradley-Del. Class A
Stock or Bradley-Del.  Class B Stock, as the case may be, upon substantially the
same terms and  conditions  as the Rights and any other  rights and  obligations
contained in the  certificates  evidencing  the Rights shall be deemed to be and
shall become the rights and obligations of  Bradley-Del.  At the Effective Time,
by its signature below,  Bradley-Del.  assumes  absolutely,  unconditionally and
irrevocably the obligations of Bradley-NJ under the certificates  evidencing the
Rights.  At the  Effective  Time,  Bradley-Del.  agrees to reserve for  issuance
shares of  Bradley-Del.  Class A Stock and  Bradley-Del.  Class B Stock equal in
number to the number of shares of Bradley-NJ  Class A Stock and Bradley-NJ Class
B Stock  for  which the New  Rights  may be  exercised.  Upon the  surrender  to
Bradley-Del.  of any  certificate  evidencing  Rights by any  holder of  Rights,
Bradley-Del.  agrees to issue to any such holder a  certificate  evidencing  New
Rights to  purchase  that  number of  shares  of  Bradley-Del.  Class A Stock or
Bradley-Del. Class B Stock, as the case may be, equal to the number of shares of
Bradley-NJ  Class A Stock or  Bradley-NJ  Class B Stock for which the  Rights so
surrendered  were  exercisable.  

     9. Other  Actions.  From and after the Effective  Time,  the parties hereto
shall take such other and further actions,  in addition to the filings described
in  paragraph  1, as may be  required by law to make the Merger  effective.

     10.  Governing Law. This Agreement  shall be governed by, and construed and
interpreted in accordance with, the laws of the State of Delaware, regardless of
the laws that might otherwise govern under applicable principles of conflicts of
laws; provided,  however,  that the consummation and effectiveness of the Merger
shall be governed by and construed in  accordance  with the laws of the State of
Delaware and the laws of the State of New Jersey. 

     11. Descriptive Headings.  The descriptive headings herein are inserted for
convenience  of  reference  only and are not intended to be part of or to affect
the meaning or interpretation of this Agreement.  

     12.  Parties in Interest.  This  Agreement  shall be binding upon and inure
solely to the  benefit  of each party  hereto,  and  nothing in this  Agreement,
express or implied,  is intended  to or shall  confer upon any other  person any
rights, benefits or remedies of any nature whatsoever under or by reason of this
Agreement  except for  Sections  4, 7, and 8 (which are  intended  to be for the
benefit  of the  persons  referred  to  therein,  and  may be  enforced  by such
persons).  

     IN WITNESS WHEREOF, each of the parties hereto has caused this Agreement to
be executed on its behalf by its duly authorized officers, all as of the day and
year first above written.

                         BRADLEY PHARMACEUTICALS, INC.,
                            a New Jersey Corporation


                     By:____________________________________
                           DANIEL GLASSMAN, President


                         BRADLEY PHARMACEUTICALS, INC.,
                         a Delaware corporation


                     By:____________________________________
                           DANIEL GLASSMAN, President










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