BRADLEY PHARMACEUTICALS INC
S-3/A, 1999-07-08
PHARMACEUTICAL PREPARATIONS
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   As filed with the Securities and Exchange Commission on July 8, 1999.
                         Registration No. 333-75997


                     SECURITIES AND EXCHANGE COMMISSION
                           Washington, D.C. 20549


                             AMENDMENT NO. 2 TO
                                  FORM S-3
                           REGISTRATION STATEMENT
                                    UNDER
                        THE SECURITIES ACT OF 1933


                         BRADLEY PHARMACEUTICALS, INC.
         (exact name of registrant as specified in its charter)

Delaware                            2834                       22-2581418
(State or other          (Primary Standard Industrial       (I.R.S. Employer
jurisdiction of          Classification Code Number)        Identification No.)
incorporation
or organization)

                              383 Route 46 West
                          Fairfield, New Jersey 07004
                               (973) 882-1505
        (Address, including zip code, and telephone number, including
                  area code, of registrant's principal offices)

                               DANIEL GLASSMAN
                             Chairman of the Board
                         Bradley Pharmaceuticals, Inc.
                              383 Route 46 West
                          Fairfield, New Jersey 07004
                                (973) 882-1505
          (Name, address, including zip code, and telephone number,
                   including area code, of agent for service)

                                   Copy to:
                            W. RAYMOND FELTON, ESQ.
               Greenbaum, Rowe, Smith, Ravin, Davis & Himmel LLP
                           Metro Corporate Campus I
                             Post Office Box 5600
                         Woodbridge, New Jersey 07095
                                (732) 549-5600
          Approximate  date of  commencement  of proposed sale to
      the public:  As soon as practicable  after this Registration
                       Statement becomes effective.

<PAGE>
         If the only securities  being registered on this Form are being offered
pursuant to dividend or interest reinvestment plans, check the following box. __

         If any of the  securities  being  registered  on  this  Form  are to be
offered on a delay or continuous basis pursuant to Rule 415 under the Securities
Act of 1933, check the following box. x

<TABLE>
<CAPTION>
                         CALCULATION OF REGISTRATION FEE
<S>                               <C>             <C>           <C>            <C>

                                                  Proposed      Proposed
                                                  Maximum       Maximum
                                  Amount          Offering      Aggregate      Amount of
Title of each Class of             to be          Price per     Offering       Registration
Securities to be Registered       Registered1     Share2        Price2         Fee

Class A Common Stock,             2,270,000       $1.1875       $2,695,625     $749.38
    par value $.01 per share
</TABLE>

- --------------------------
                  1 Includes an  indeterminate  number of shares of common stock
issuable to prevent  dilution  resulting from stock splits,  stock  dividends or
similar  transactions  pursuant to Rule 416 under the Securities Act of 1933, as
amended.

                  2Estimated  pursuant to Rule 457 based upon the closing  price
of the common stock on April 5, 1999 as reported on The Nasdaq Stock  Market(TM)
solely for the purpose of computing the registration fee.


The Registrant hereby amends this  Registration  Statement on such date or dates
as may be necessary to delay its effective date until the Registrant  shall file
a further amendment which specifically  states that this Registration  Statement
shall  thereafter  become  effective  in  accordance  with  Section  8(a) of the
Securities  Act of  1933  or  until  the  Registration  Statement  shall  become
effective on such date as the Commission,  acting pursuant to said Section 8(a),
may determine.
<PAGE>

                    SUBJECT TO COMPLETION, DATED JULY 8, 1999




                                   PROSPECTUS

                                2,270,000 SHARES

                          BRADLEY PHARMACEUTICALS, INC.

                                  COMMON STOCK



     Berlex  Laboratories,  Inc. and Stern,  Stewart & Co., Inc. will sell their
shares  from time to time with this  prospectus.  We will not receive any of the
proceeds  from the sale of  those  shares.  We will  bear the  expenses  of this
offering except for brokerage commissions and selling expenses, which Berlex and
Stern Stewart will pay. See "Selling Shareholders" and "Plan of Distribution."



     Our common stock is quoted on the Nasdaq Stock  Market(TM) under the symbol
"BPRX." On July 7, 1999,  the closing  price for the common  stock was $1.344 as
reported by Nasdaq.  An investment in the shares is  speculative  and only those
purchasers  who can  afford to lose  their  entire  investment  should  purchase
shares.


     See " Risk  Factors"  beginning on page 5 for factors to be  considered  in
connection with purchasing shares.


     Neither the  Securities and Exchange  Commission  nor any state  securities
commission  has  approved or  disapproved  these  securities  or passed upon the
accuracy or adequacy of this prospectus. Any representation to the contrary is a
criminal offense.








                    The date of this prospectus is July __, 1999.

<PAGE>

                                TABLE OF CONTENTS

                                                                 Page


                    Prospectus Summary                             3
                    Risk Factors                                   5
                    Recent Financing Transaction                  12
                    Where You Can Find
                     More Information                             13
                    Incorporation of Certain
                     Information by Reference                     13
                    Use of Proceeds                               14
                    Selling Shareholders                          14
                    Plan of Distribution                          15
                    Indemnification                               16
                    Legal Matters                                 17
                    Experts                                       17






         No  dealer,  salesperson  or other  person  is  authorized  to give any
information or to make any representation not contained in this prospectus, and,
if given or made,  you may not rely on such  information  or  representation  as
having been  authorized by us. This  prospectus  does not constitute an offer to
sell or a solicitation of an offer to buy any of the shares to any person in any
jurisdiction  in which it is unlawful to make such an offer or  solicitation  to
such person. Neither the delivery of this prospectus nor any sale made hereunder
shall  under any  circumstances  create  any  implication  that the  information
contained herein is correct as of any date subsequent to the date hereof.



<PAGE>
                              PROSPECTUS SUMMARY

                                  The Company


         The  following   summary  contains  basic   information  about  Bradley
Pharmaceuticals,  Inc.  and its  subsidiaries,  and  this  offering.  It may not
contain all the  information  that may be important to you. You should read this
entire  prospectus,  the  documents  incorporated  by  reference,  including the
financial  data and related  notes,  and the documents to which we have referred
you before making an investment decision. The references to "we," "us" and "our"
mean  Bradley  Pharmaceuticals,  Inc. and its  subsidiaries,  except where it is
clear the context indicates otherwise.

         We  market   over-the-counter   and  prescription   pharmaceutical  and
health-related  products.  Our product line  currently  includes  dermatological
brands, marketed by our wholly-owned subsidiary,  Doak Dermatologics,  Inc., and
nutritional,   respiratory,  personal  hygiene  and  internal  medicine  brands,
marketed  by our Kenwood  Therapeutics  division.  All of our product  lines are
manufactured and supplied by independent  contractors  under our quality control
standards  and marketed  primarily to  wholesalers.  The  wholesalers,  in turn,
distribute our products to retail outlets and healthcare institutions throughout
the United States and to distributors in selected international markets.

         Our  growth  strategy  has  been to make  acquisitions  of  established
products  from  major  pharmaceutical  organizations  that  we  believe  require
intensified  marketing and promotional  attention.  We believe that  significant
growth  opportunities  exist in this market niche as a result of the divestiture
by major pharmaceutical companies of certain established product lines that have
become less profitable in relation to their other products. As a result, we have
acquired,  and intend to continue to acquire,  rights to manufacture  and market
pharmaceutical  and health related  products which are effective and for which a
demonstrated  market exists, but which are not actively  promoted.  We generally
acquire  products  where  the  surrounding   competitive  environment  does  not
necessarily include major pharmaceutical companies.

         Our ability to make further  product  acquisitions  will depend,  among
other things, on the availability of appropriate acquisition opportunities,  the
ability  to  obtain   appropriate   financing  and  our  ability  to  consummate
acquisitions on favorable terms.  There can be no assurance that we will be able
to  consummate  in a timely way  attractive  acquisitions  on  favorable  terms.
Therefore,  we have and will continue to focus on  developing  and extending our
existing product lines.

         Our most significant  acquisition to date was in December 1993, when we
purchased  the  Deconamine(R)  cold/flu/allergy  product  line  from  Berlex,  a
subsidiary of Schering AG. In satisfaction of all outstanding  obligations  then
owed to Berlex in 1997 (of  approximately  $2,500,000),  and in consideration of
Berlex's release of its lien covering our accounts receivable, we:


<PAGE>


         .        paid to Berlex $1,150,000 in cash, plus accrued interest;

         .        issued to Berlex 450,000 shares of our Class A common stock in
                  addition to the 1,000,000 shares  previously issued to Berlex;
                  and

         .        agreed to issue Berlex,  when  permissible in accordance  with
                  applicable state corporate law,  warrants  entitling Berlex to
                  purchase, up to an additional 750,000 shares of Class A common
                  stock at an exercise price of $1.25 per share.  These warrants
                  are subject to  anti-dilution  provisions and expire two years
                  after issuance, subject to possible extension.

         We were  incorporated  in New Jersey in January  1985 and  subsequently
reincorporated  in Delaware in July 1998.  Our principal  executive  offices are
located at 383 Route 46 West,  Fairfield,  New Jersey  07004,  telephone  number
(973) 882-1505.


<PAGE>
                                    RISK FACTORS


         Before  you  invest in the shares you should be aware that the value of
the shares in the secondary market is subject to various risks,  including those
described below. You should consider  carefully these risk factors together with
all of the other  information  included in this prospectus  before you decide to
purchase the shares.


Failure to maintain  Deconamine(R)  as a  significant  portion of revenue  could
adversely affect our profitability.

         For the fiscal  years ended  December  31, 1997 and 1998,  sales of our
Deconamine(R)   product  line   accounted   for   approximately   45%  and  37%,
respectively,  of our net sales. Thus, we are dependent on our ability to market
and sell the Deconamine(R) product line. The concentration of our net sales in a
single product line makes us particularly  dependent on that line. If demand for
the Deconamine(R) product line decreases and we fail to replace those sales, our
revenues and profitability would decrease.

If our Deconamine(R) line is converted to  over-the-counter  status, we may
not have the resources to compete.

         All  over-the-counter  cough and cold  products  are  regulated  by the
United States Food and Drug Administration  pursuant to monographs which specify
permissible active ingredients,  labeling and indications.  FDA regulations also
establish  when  specific  drug  products,  such  as the  Deconamine(R)  line of
products,  change from  prescription  to  non-prescription  or  over-the-counter
status. Our Deconamine(R) product line, which currently has prescription status,
falls under these  monographs.  Once a final monograph is issued by the FDA with
respect to a product,  the  product  historically  can remain as a  prescription
product for up to one additional  year. We anticipate that final  monographs for
our  Deconamine(R)   product  line,  thereby  converting  the  product  line  to
over-the-counter  status,  will be issued by the FDA at some time in the future.
We intend to  continue  to  market  and  distribute  our  Deconamine(R)  line of
products as prescription  products for as long as we may lawfully continue to do
so. We are exploring our marketing  and  distribution  strategy  relating to the
Deconamine(R)  product line after final  monographs  covering these products are
issued. We cannot currently  predict how our operations and financial  condition
will be affected,  or whether we will have resources  sufficient to aggressively
market the  Deconamine(R)  line of  products,  if and when this  product line is
converted to over-the-counter status.

We may  not be  able  to  afford  the FDA  filing  necessary  for the  continued
marketing of Deconamine(R).

     We must  file an  Abbreviated  New  Drug  Application  with the FDA for our
Deconamine(R)  SR  product to comply  with the  regulation  that all  controlled
release
<PAGE>
products,  like Deconamine(R) SR, be the subject of an ANDA. The cost of
this ANDA is approximately  $900,000.  We entered into an agreement with Phoenix
International  to perform the clinical  studies required for the issuance of the
ANDA. As of the date of this  prospectus,  we have paid  approximately  $350,000
with respect to this project.  This project is being deferred  until  regulatory
and  competitive  circumstances  warrant  completion  and submission to the FDA.
Completion of this research and development project is subject,  however, to our
either  generating  sufficient  cash  flow from  operations  to fund the same or
obtaining  requisite  financing from outside  sources,  of which there can be no
assurance. Therefore, we cannot at this time reasonably anticipate the timing of
the expenditure of funds for these purposes. If we are unable to further develop
or file the necessary ANDA for Deconamine(R) SR , we would not be able to market
that product.

Since we rely on independent  manufacturers for our products,  any regulatory or
production problems could adversely affect our product supply.

         We do not own or operate any  manufacturing  or production  facilities.
Rather,  all of our  products  are  manufactured  and  supplied  by  independent
companies,  many of which also  manufacture  and supply products for some of our
competitors.  We do not generally have any licensing or other supply  agreements
with  manufacturers  or suppliers for our products and are  currently  dependent
upon a limited  number of  potential  suppliers.  Any of these  suppliers  could
terminate  their  relationship  with us at any  time.  From time to time we have
experienced delays in shipments from some of our vendors. Although we believe we
can  obtain  replacement  manufacturing   arrangements,   the  absence  of  such
agreements with our present suppliers may, in certain instances, have an adverse
effect upon our sales and marketing  efforts.  To date, we have not  encountered
any problems,  or experienced delays, in locating alternative  manufacturers and
suppliers. Further, all of our pharmaceutical suppliers must be authorized under
FDA  regulations  or specific  approvals  and must  manufacture  our products in
authorized facilities pursuant to federally regulated current good manufacturing
practices.  In the event we were to experience  problems complying with CGMPs or
difficulties  with our present  manufacturers or suppliers,  we would experience
delays in obtaining products which would reduce our sales and profitability.

Failure to comply to FDA and foreign  regulations  could restrict our ability to
conduct our business.

         Like all pharmaceutical  companies, we are subject to extensive federal
and state regulations.  We cannot predict the extent to which we may be affected
in the future by legislative and other  regulatory  developments  concerning our
products.  In the United States, drug products we sell are subject to regulation
by the FDA, as well as by other  federal and state  agencies.  The FDA regulates
all aspects of the  testing,  manufacture,  safety,  labeling,  storage,  record
keeping,  advertising  and promotion of all drugs,  including the  monitoring of
compliance with CGMP's.  Non-compliance with applicable  requirements can result
in fines and other  sanctions,  including the  initiation  of product  seizures,
injunction  actions and criminal
<PAGE>
prosecutions  based on practices  that violate
statutory  requirements.  In  addition,   administrative  remedies  can  involve
voluntary recall of products,  as well as the withdrawal of approval of products
in accordance with due process procedures. There are similar regulations in most
foreign countries in which our products are distributed or sold. Any restriction
or   prohibition   of  our  sales  of  products   could  reduce  our  sales  and
profitability.

Price  controls set by the U.S.  and foreign  governments  could  adversely
affect our profit margins.


         U.S.  Federal  and state  governments  continue to seek means to reduce
costs of Medicare and Medicaid programs,  including placement of restrictions on
reimbursement for, or access to, certain drug products.  Major changes were made
in the Medicaid program under the Omnibus Budget  Reconciliation Act of 1990. As
a result, we entered into a Medicaid Rebate Agreement with the U.S.  Government.
Pursuant  to the Rebate  Agreement,  in order for  federal  reimbursement  to be
available for prescription drugs under state Medicaid plans, we must pay certain
statutorily  prescribed rebates on Medicaid  purchases.  In most other developed
markets in which our products are marketed and sold,  governments exert controls
over  pharmaceutical  prices either  directly or  indirectly  or by  controlling
admission to, or levels for,  reimbursement by government  health programs.  The
nature of such controls and their effect on the  pharmaceutical  industry varies
greatly from country to country.  The statutes and  regulations  that govern our
business and activities are subject to change,  and current political and public
interest in pharmaceutical products may lead to changes in federal and state law
may affect us and the way we do business.  We cannot  anticipate what effect, if
any, such legislation may have on our operations.


Since we rely on a few  wholesalers  for the majority of our sales,  any further
consolidation among wholesalers could adversely affect our pricing.

         The  pharmaceutical  distribution  industry has recently  experienced a
significant  consolidation among wholesalers and chain stores. As a consequence,
channels for wholesale and retail pharmaceutical  distribution are less abundant
than  historically  available.  As a  consequence,  we are  dependent  on  fewer
distributors for our products and our ability to negotiate price terms with such
distributors  has been eroded.  While we believe that this  consolidation  among
distributors  will ultimately  reduce our  distribution  costs, our inability to
aggressively  negotiate price terms with them, over the long term, could inhibit
our efforts to achieve targeted profit margins or sales levels.  Notwithstanding
our ability to by-pass the wholesale  distribution  network by distributing  our
products to end-users directly,  there can be no assurance that the continued or
future  consolidation  among  pharmaceutical  distributors  will not  materially
adversely affect our ability to compete effectively.

<PAGE>

We may not be able to implement  our  business  strategy  because of  government
regulations,  lack of financing,  inability to acquire profitable  products,  or
inability to retain key management.


         Our  principal  strategy is to continue to expand our business  through
the  acquisition  of  businesses  and new  products,  as well  as  product  line
extensions,  and  increased  marketing  and  distribution  activities.  We  seek
products that we believe can be profitable  under our  management  and which are
not subject to adverse FDA rulings.  There are several factors which could limit
or restrict our ability to implement this strategy:

         .        Products  that we might  potentially  acquire  may be found to
                  be subject to  adverse  FDA  rulings,  in which case we would
                  not purchase such a product;

         .        We  may  not  have  the  financing  available  to  acquire  an
                  available  product,  in part  because  all of our  assets  are
                  subject to a security interest in favor of LaSalle Business
                  Credit, Inc.;

         .        We may not be able to achieve our targeted profit margins with
                  certain products available for acquisition;

         .        We may not be able to attract and retain additional  qualified
                  personnel to expand our marketing and distribution  activities
                  to accommodate additional products;

         .        We may not successfully integrate any newly acquired product
                  into our operation.


         There is no guarantee  that sales of newly  acquired  products  will be
profitable  to us or that such  products  will meet  anticipated  sales  levels.
Moreover,  while we anticipate making future acquisitions in accordance with our
strategic  plan,  no assurance can be given that we will  consummate  any future
acquisitions  or that we will be able to  achieve  the same  rates of return and
historical sales levels of any product acquired.  In addition,  expansion of our
marketing  and  distribution  activities  will  require us to attract and retain
additional  qualified  personnel.  Although,  to  date,  we have  attracted  and
retained  qualified  personnel,  there is no  assurance  that we will be able to
continue to recruit or retain personnel of the requisite  caliber or in adequate
numbers to enable us to implement our business strategy.  Moreover, no assurance
can be given that we will be able to  successfully  integrate any newly acquired
product  or  business  into our  operations.  The  failure to do so could have a
material  adverse  effect on the  growth of our  sales  and  profitability,  and
operations.


         To  implement  our  expansion  strategy,  we will need to  finance  new
product acquisitions from the new acquisition note to LaSalle,  existing working
capital, positive cash flow from operations and new borrowings. While we are not
currently  prohibited from other borrowings of money, our ability to grant liens
upon,  and security  interests  in, our assets is restricted by the terms of our
loan agreement with LaSalle,  which holds a security  interest in  substantially
all of our assets.  This security interest could adversely affect our ability to
secure new  asset-based  borrowings if necessary.  Accordingly,  there can be no
assurance that we will be able to borrow,
<PAGE>
on  commercially  reasonable  terms  or  otherwise,  any  additional  funds
necessary to finance further acquisitions or support operations.


Competing  products  and  technologies  may  make  some  or all of our  products
non-competitive or obsolete.


         The business of distributing pharmaceutical and health related products
is highly competitive.  We compete primarily against established  pharmaceutical
and  consumer  product  companies  which  currently  market  products  that  are
equivalent or  functionally  similar to those we market.  We focus our marketing
efforts  on  products  for which  the major  competition  are  products  sold by
companies that are not major  pharmaceutical  firms. We seek to compete based on
targeted  marketing and promotional  programs,  lower prices and better service.
There can be no assurance  that we will be successful in this regard.  Moreover,
there can be no assurance that major  pharmaceutical  companies will not develop
and market new and  innovative  products  competitive  with any of our products.
Further,  since most of our  products  are not  protected  by patents,  products
similar in composition and intended use could be manufactured and distributed by
our  competitors.   Most  of  our  competitors  possess   substantially  greater
financial, technical and other resources than we do.


If we become  subject to a product  liability  claim,  we may not have  adequate
insurance coverage.


         Pharmaceutical  and health related  products,  such as those we market,
may carry  certain  health risks.  Consequently,  we may be exposed to potential
product liability claims by consumers. We maintain a product liability insurance
policy  providing  direct coverage in the aggregate  amount of $3,000,000 and we
are additionally insured  under  our  manufacturers'  policies.  Our  present
insurance may not be adequate in the event of an adverse judgment against us. In
the event that any product liability claim is not fully funded by insurance,  or
if we are unable to recover damages from the  manufacturer of a product that may
have  caused  such  injury,  we will be required to pay such claims from our own
funds.  Any such payment could have a material  adverse  affect on our financial
condition.  In addition,  there is no assurance that we will be able to maintain
our liability  insurance in effect in the future at reasonable premium rates, if
at all.


We are subject to  chargebacks  and  rebates  when our  products  are re-sold to
governmental  agencies  and managed  care buying  groups which may reduce our
future profit margins.

         Chargebacks and rebates are the difference  between the prices at which
we sell our products to wholesalers  and the sales price  ultimately paid by the
end-users,  such as  governmental  agencies  and  managed  care  buying  groups,
pursuant to fixed price contracts. We record an estimate of the amount either to
be charged  back to us or rebated  to the  end-users  at the time of sale to the
wholesaler.  Over recent  years,  the managed  care  system of  chargebacks  and
rebates gained  greater  acceptance by the  pharmaceutical  industry in general.
Managed  care  organizations  increasingly  began  using these  chargebacks  and
rebates  as a method  to reduce  overall  costs in drug  procurement.  Levels of
chargebacks  and rebates have increased  momentum and have caused a greater need
for more sophisticated  tracking and data gathering to confirm
<PAGE>
sales at contract
prices to  end-users  with  respect to  related  sales to  wholesalers.  We have
implemented new  procedures,  systems and policies which we believe more closely
monitor the managed care and government  sales areas of our business.  We record
an accrual for  chargebacks  and rebates  based upon factors  including  current
contract prices, historical chargeback rates and actual chargebacks claimed. The
amount of actual chargebacks  claimed could,  however, be either higher than the
amounts we accrue and if so would reduce our profit margins.

Our  officers  and  directors  control our business and can authorize certain
corporate transactions without concurrence of our other stockholders.


         Our executive officers and directors  beneficially own 1,654,178 shares
of Class A common stock and 407,821 shares of Class B common stock.  The Class B
common stock has five votes per share other than with respect to the election of
directors.  At all  times  while  there are at least  325,000  shares of Class B
common stock issued and outstanding, holders of the Class B common stock, voting
as a  separate  class,  have  the  right  to elect a  majority  of our  board of
directors.  Accordingly, our executive officers and directors currently have the
ability, and it is anticipated that in the future they will continue to have the
ability,  to elect a majority  of  directors  and  thereby  otherwise  authorize
certain corporate transactions without concurrence of our other stockholders.


Loss of our Chairman and CEO could adversely affect how we operate our business.

     Our day-to-day  operations are managed by our  President,  Chief  Executive
Officer and Chairman,  Daniel Glassman.  Mr. Glassman does not currently have an
employment  agreement  with us. The loss of the services of Mr.  Glassman  would
adversely affect how we operate our business.


The exercise of  outstanding  warrants and options or the issuance of additional
shares could adversely affect the market price of our stock.

         There are currently  outstanding  a  substantial  number of options and
warrants  entitling  the holders  thereof to  purchase  shares of Class A common
stock.  In  addition,  the  holders  of shares of Class B common  stock have the
unilateral  right,  exercisable  at any time, to convert their shares of Class B
common stock into shares of Class A common stock.  If all  outstanding  warrants
and options were exercised and all shares of Class B common stock converted into
shares of Class A common stock,  approximately an additional 2,560,000 shares of
Class  A  common  stock  would  be  issued  and be  outstanding.  The  sale,  or
availability for sale, of such substantial amounts of additional shares of Class
A common stock in the public  marketplace  could adversely affect the prevailing
market  price of our  securities  and  otherwise  impair  our  ability  to raise
additional capital through the sale of equity securities.

Because we will most  likely not pay  dividends,  you will only profit from your
investment if stock price appreciates.
<PAGE>
         Our credit facility with LaSalle currently prohibits us from paying any
cash  dividends at any time while amounts remain  outstanding  under the LaSalle
credit facility. Moreover, and without giving effect to the terms of the LaSalle
credit facility,  we currently do not intend to declare or pay cash dividends in
the foreseeable future. Earnings, if any, are expected to be retained to finance
and used to invest in our business.


Failure to successfully  address the Year 2000 issue could adversely  affect our
business.


         As has been widely reported,  many computer systems process dates based
on two digits for the year of transaction  and may be unable to process dates in
the year 2000 and  beyond.  There are many risks  associated  with the year 2000
compliance  issue,  including  but not  limited to the  possible  failure of our
systems and hardware with embedded  applications.  Any such failure could result
in


         .    our inability to source inventory;

         .    the malfunctioning of our service processes,

         .    our inability to receive orders, properly bill and collect
              payments from our customers; and

         .    errors or omissions in accounting and financial data, any of which
              could have a material adverse effect on our results of operations
              and financial condition.


In  addition,  there can be no  guarantee  that the systems of other  companies,
including our vendors,  utilities and  customers,  will be converted in a timely
manner, or that a failure to convert by another company, or a conversion that is
incompatible  with our systems,  would not have a material adverse effect on us.
We have not yet developed any contingency plans.


Since our charter includes issuing preferred stock and super-voting  rights held
by the  Chairman & CEO, it is unlikely we can be acquired by anyone  without the
consent of our Board of Directors.


         Our  charter  authorizes  us to  issue  of up to  2,000,000  shares  of
preferred  stock  with  such  designations,  rights  and  preferences  as may be
determined  from time to time by the board of directors.  The  authorization  of
such  preferred   stock  empowers  the  board  of  directors,   without  further
stockholder  approval,  to issue  preferred  shares with dividend,  liquidation,
conversion, voting or other rights which could adversely affect the voting power
or other  rights of the holders of our common  stock.  In the event of issuance,
such preferred stock could be utilized, under certain circumstances, as a method
of discouraging,  delaying or preventing a change of control. To date, no shares
of preferred  stock have been issued.  In addition,  we are and will continue to
be, subject to the anti-takeover  provisions of the Delaware General Corporation
Law, which could have the effect of delaying or preventing a change of control.

         Our charter  also  provides  that at all times while there are at least
325,000  shares of Class B common stock issued and  outstanding,  the holders of
the Class B common stock have the
<PAGE>
right,  voting as a separate class, to elect a
majority of our Board of Directors.  As of the date of this Prospectus,  431,552
shares of Class B common  stock are issued and  outstanding,  316,736  shares of
which are beneficially owned by Daniel Glassman, our President,  Chief Executive
Officer and Chairman of the Board. As such, Mr. Glassman effectively controls us
and the  existence of these shares of Class B common stock could have the effect
of preventing a change of control.


Our stock price has fluctuated considerably and may depreciate in value.


         Stock prices of emerging growth  pharmaceutical and micro-cap companies
such as ours are  subject to  significant  fluctuations.  The stock price may be
affected by a variety of factors  that could cause the price of our common stock
to fluctuate, perhaps substantially, including:


         .     announcements of developments related to our business;

         .     quarterly fluctuations in our actual or anticipated operating
               results;

         .     general conditions in the pharmaceutical and health care
               industries;

         .     new products or product enhancements by us or our competitors;

         .     developments in patents or other intellectual property rights and
               litigation; and

         .     developments in our relationships with our customers and
               suppliers.


In  addition,  in recent  years the stock  market in general  and the market for
shares for small capitalization and emerging growth pharmaceutical  companies in
particular,  have experienced  extreme price  fluctuations  which may or may not
have been related to the operating  performance of affected companies.  Any such
fluctuations in the future could adversely affect the market price of our common
stock.  There can be no assurance that the market price of our common stock will
not decline.

         This prospectus  includes  forward-looking  statements.  All statements
other than statements of historical facts included in this prospectus, including
certain   statements   under   the   "Prospectus   Summary",    may   constitute
forward-looking  statements.  We have based these forward-looking  statements on
our current  expectations  and  projections  about  future  events.  Although we
believe  that  our  assumptions  made in  connection  with  the  forward-looking
statements  are  reasonable,  we  cannot  assure  you that our  assumptions  and
expectations will prove to have been correct. Important factors that could cause
our actual results to differ from our expectations  are disclosed  below.  These
risks and  uncertainties  include those relating to regulatory  action,  capital
requirements and competing products are described in the following  section.  We
undertake  no  obligation  to  publicly  update  or revise  any  forward-looking
statements, whether as a result of new information, future events or otherwise.
<PAGE>


                           RECENT FINANCING TRANSACTION

     On April 7, 1999,  we entered  into a loan  agreement  with LaSalle that is
comprised  of a $5 million  revolving  asset-based  credit  facility  and a $2.5
million acquisition note for future product acquisitions. In order to close this
new loan agreement with LaSalle,  we paid in full the  outstanding  loan balance
and  early  termination  penalties  to The CIT  Group/Credit  Finance,  Inc.  of
approximately  $1.6  million  using a portion of the  availability  from the new
revolving credit facility. Advances under this new revolving credit facility are
calculated  pursuant to a formula which is based on our then "eligible" accounts
receivable and inventory  levels.  Advances  under the $2.5 million  acquisition
note are  pursuant  to  having  a  potential  acquisition  and  LaSalle's  final
approval.  This new loan agreement has an initial term of three years,  requires
an annual  facility fee, and is subject to an unused credit line percentage fee.
Interest  accrues on amounts  outstanding  under this new loan  agreement at the
rate  equal to the  prime  rate of  interest,  from time to time,  announced  by
LaSalle  National Bank plus 1% for the revolving credit facility and plus 2% for
the amount  outstanding for the acquisition note. Our obligations under this new
loan have been  collateralized by our grant to LaSalle of a security interest in
all of our inventory, accounts receivable, intangible assets and other assets.


                        WHERE YOU CAN FIND MORE INFORMATION

         We are  subject to the  informational  requirements  of the  Securities
Exchange Act of 1934, and we therefore file reports,  proxy statements and other
information  with the Securities and Exchange  Commission.  Such reports,  proxy
statements  and other  information  can be  inspected  and  copies at the public
reference  facilities  maintained by the  Commission at 450 Fifth Street,  N.W.,
Washington,  D.C. 20549 and at the regional offices of the Commission located at
500 West Madison Street,  Chicago,  Illinois 60601 and 7 World Trade Center, New
York,  New York 10048.  Copies of such  material can be obtained from the Public
Reference Section of the Commission at 450 Fifth Street, N.W., Washington,  D.C.
20549 at  prescribed  rates.  Our  common  stock is quoted on  Nasdaq,  and such
reports,  proxy  statements and other  information  can also be inspected at the
offices  of  Nasdaq  Operations,  1735 K Street,  N.W.,  Washington,  D.C.  Such
material  may also be accessed  electronically  by means of the  Securities  and
Exchange Commission's home page on the Internet (http://www.sec.gov).

         We have filed with the Commission a registration  statement on Form S-3
with respect to the shares being  offered  hereby.  You may obtain copies of the
registration  statement  from the  Commission  at the  addresses in the previous
paragraph.  This prospectus does not contain all of the information set forth in
the  registration  statement and its exhibits.  We refer you to the registration
statement for further information about us and the shares. While we believe this
prospectus  provides  the  material  information  regarding  the  contracts  and
documents  described herein,  the statements  contained in this prospectus as to
the contents of any contract or any other documents are not necessarily complete
and, in each such  instance,  you should  refer to the copy of such  contract or
document filed as an exhibit to the registration statement.


                INCORPORATION OF CERTAIN INFORMATION BY REFERENCE
<PAGE>

         The following  documents we filed with the  Commission  pursuant to the
Exchange  Act (File No.  0-18881) are hereby  incorporated  by reference in this
prospectus, except as otherwise superseded or modified by this prospectus:


         The Company's  Annual Report on Form 10-KSB/A for the fiscal year ended
         December  31,  1998,  Quarterly  Report on Form  10-QSB for the quarter
         ended March 31, 1999 and Form 8K filed April 16, 1999.

         All documents  subsequently  filed by the Company  pursuant to Sections
         13(a), 13(c), 14 or 15(d) of the Exchange Act, prior to the termination
         of the offering  shall be deemed to be  incorporated  by reference into
         this Prospectus.

          Any statement  contained in any document  incorporated or deemed to be
incorporated  by reference  herein shall be deemed to be modified or  superseded
for the  purposes of this  prospectus  to the extent that a statement  contained
herein or in any other  subsequently  filed documents which also is or is deemed
to be  incorporated  by reference  herein modifies or supersedes such statement.
Any  statement  so  modified  or  superseded  shall not be deemed,  except as so
modified or superseded, to constitute a part of this prospectus.

         We will furnish without charge to each person, including any beneficial
owner to whom this prospectus is delivered,  upon his written or oral request, a
copy  of any or  all  of  the  documents  referred  to  above  which  have  been
incorporated  into this  prospectus  by reference  (other than  exhibits to such
documents). Requests for such copies should be directed to:

                          BRADLEY PHARMACEUTICALS, INC.
                                383 Route 46 West
                           Fairfield, New Jersey 07004
                Attention: Daniel Glassman, Chairman of the Board
                                 (973) 883-1505


                                 USE OF PROCEEDS

         We will not receive any of the proceeds  from the sale of the shares by
Berlex and Stern Stewart.


                              SELLING SHAREHOLDERS

         The  shares  are  being  registered  pursuant  to  registration  rights
obligations we have to Berlex and Stern  Stewart.  Other than the shares offered
hereby, neither Berlex nor Stern Stewart holds more than one (1%) percent of our
common stock nor have they or their  principals ever held any position or office
with us. The shares listed for Berlex include  750,000 shares  issuable upon the
exercise  of warrants  for $1.25 per share.  All of Stern  Stewart's  shares are
issuable upon the exercise of warrants for $3.12 per share. We have been advised
that Berlex and Stern Stewart
<PAGE>
intend to sell the shares at unspecified  times on
a delayed or continuous  basis  depending  upon,  among other things,  favorable
market conditions.

         The following table sets forth certain  information with respect to the
beneficial ownership of the shares by Berlex and Stern Stewart:
<TABLE>
<S>                                 <C>                     <C>                  <C>

                                    Beneficial                                   Beneficial
                                    Ownership               Number of            Ownership
                                    of Shares of            Shares of            of Shares of
Name of Selling                     Common Stock            Common Stock         Common Stock
   Shareholder                      Prior to Offering       to be Offered        After Offering
- -----------------                   -----------------       --------------       --------------

Berlex Laboratories, Inc.               2,200,000             2,200,000                0

Stern, Stewart & Co., Inc.                 70,000                70,000                0

</TABLE>



                              PLAN OF DISTRIBUTION


           Berlex and Stern  Stewart have advised us that there are presently no
underwriting  arrangements with respect to the sale of the shares; however, such
arrangements  may  exist in the  future.  Berlex  and  Stern  Stewart,  or their
pledges,  donees transfers or other  successors in interest,  may choose to sell
all or a portion of the shares from time to time as market  conditions permit in
the over-the-counter  market, or otherwise,  at prices and terms then prevailing
or at prices related to the then-current market price, or at negotiated prices.

           The shares may also be sold by one or more of the following  methods,
without limitation:

           .            block trades in which a broker or dealer so engaged will
                        attempt to sell the shares as agent but may position and
                        resell a portion of the block as principal to facilitate
                        the transaction;

           .            purchases  by a broker or dealer as principal and resale
                        by such broker and dealer for its account pursuant to
                        this prospectus;

           .            ordinary  brokerage transactions, which may include long
                        or short sales, and transactions in which the broker
                        solicits purchases;
<PAGE>
           .            "at the market" to or through market makers and into an
                        existing market for the shares;

           .            in other ways not involving market makers or established
                        trading markets, including direct sales to purchasers or
                        sales effected through agents;

           .            through   transactions   in  options,   swaps  or  other
                        derivatives,  including transactions with broker-dealers
                        or  other  financial   institutions   that  require  the
                        delivery by such  broker-dealers  or institutions of the
                        shares,  which shares may be resold thereafter  pursuant
                        to this prospectus; or

           .            any combination of the foregoing, or by any other
                        legally available means.

           In  effecting  sales,  brokers or dealers  engaged by Berlex or Stern
Stewart may arrange for other brokers or dealers to participate.  Such broker or
dealers may receive  commissions  or discounts  from Berlex and Stern Stewart in
amounts to be negotiated.  Such brokers and dealers and any other  participating
brokers or dealers may be deemed to be "underwriters"  within the meaning of the
Securities Act in connection with such sales.


           Notwithstanding  the  foregoing,  we entered into an  agreement  with
Berlex  pursuant to which  Berlex has agreed that prior to it offering for sale,
transfer or  assignment  any of the shares in a private  sale either  through an
open  market  sale on Nasdaq or on a national  securities  exchange or an agreed
upon sale at which the price per share is  determined  or to be determined by an
agreement,  written or otherwise,  between Berlex and the  prospective  buyer of
such shares, not on Nasdaq or on a national  securities  exchange,  Berlex shall
provide us with the  opportunity  to purchase the shares at the sales price.  We
may exercise such  opportunity  by making  payment of cash to Berlex within five
business days from our receipt of notice from Berlex,  provided that we must, at
Berlex' request,  provide prior to such payment evidence reasonably satisfactory
to Berlex that:

           .           the purchase of the shares by us will not constitute a
                       purchase in violation of applicable corporate or other
                       applicable law; and

           .           there  will not occur  within 91 days  after the date of
                       such payment certain events of insolvency or bankruptcy.


           In the event  Berlex  makes such a request,  such five  business  day
period shall be extended by such time as is reasonably required for us to comply
with (1) and (2) above,  up to two  additional  business days. If we fail to pay
for the shares  within such time,  Berlex may sell the shares during the next 30
days,  in the case of an  agreed  upon  sale,  or 90 days in the case of an open
market sale, free of our right to purchase the shares;  provided  however,  that
the sale of the shares shall,  on an open market sale, be made on Nasdaq or on a
national  securities exchange and in the event of an agreed upon sale be made at
the price not less than the offer  price.  In the event Berlex does not sell the
shares within such 30 or 90 day period, the  above-described  rights continue to
apply to any proposed private sale by Berlex of the shares.
<PAGE>
           For purposes hereof, the sales price means:


           .            in the case of an open market sale,  the price per share
                        which is equal to the average of the bid and asked price
                        published in the Wall Street Journal on the business day
                        before notice is sent by Berlex to us, or if there is no
                        bid and asked  price on such  business  day, on the most
                        recent  day on  which a bid and  asked  price  had  been
                        published in the Wall Street Journal; or

           .            in the case of an agreed upon sale,  the price per share
                        at which Berlex proposes to sell the shares.


                                 INDEMNIFICATION

           Insofar  as  indemnification   for  liabilities   arising  under  the
Securities Act may be permitted to directors,  officers and controlling  persons
of the  registrant,  we have been advised that in the opinion of the  Commission
such indemnification is against public policy as expressed in the Securities Act
and is, therefore,  unenforceable. In the event that a claim for indemnification
against such  liabilities  (other than the payment by the registrant of expenses
incurred or paid by a director,  officer or controlling person of the registrant
in the successful defense of any action, suit or proceeding) is asserted by such
director,  officer or controlling person in connection with the securities being
registered,  we will,  unless in the  opinion of its counsel the matter has been
settled by controlling precedent,  submit to a court of appropriate jurisdiction
the question  whether such  indemnification  by it is against  public  policy as
express in the Securities Act and will be governed by the final  adjudication of
such issue.


                                  LEGAL MATTERS

           The legality of the Shares offered by this prospectus has been passed
upon by Greenbaum,  Rowe,  Smith,  Ravin,  Davis & Himmel LLP,  Woodbridge,  New
Jersey.


                                     EXPERTS

           The consolidated financial statements as of December 31, 1998 and for
the year then ended  incorporated  in this prospectus by reference to the Annual
Report on Form 10-KSB/A have been audited by Grant  Thornton,  LLP,  independent
certified  public  accountants,  to the extent and for the  periods set forth in
their  reports  incorporated  herein in reliance upon such report given upon the
authority of said firms as experts in auditing and accounting.
<PAGE>







                        2,270,000 Shares of Common Stock






                                     BRADLEY
                              PHARMACEUTICALS, INC.







                                   PROSPECTUS












                                   JULY , 1999


                  Until August , 1999, all dealers that effect
                transactions in these securities, whether or not
               participating in this offering, may be required to
                deliver a prospectus. This is in addition to the
             dealers' obligation to deliver a prospectus when acting
                as underwriters and with respect to their unsold
                          allotments of subscriptions.

<PAGE>
                                     PART II
                     INFORMATION NOT REQUIRED IN PROSPECTUS


Item 14.  Other Expenses of Issuance and Distribution.

The registrant  estimates  expenses in connection with the offering described in
this Registration Statement will be as follows:

Item                                                                     Amount

Securities and Exchange Commission Registration Fee                 $    749.38

Printing and Engraving Expenses                                          500.00
Accountants' Fees and Expenses                                         4,000.00
Legal Fees and Expenses                                                4,000.00
NASDAQ Listing Fees                                                        -
Placement Agent's Fees and Expenses                                        -
Miscellaneous                                                            750.62
                                                                       --------
              Total                                                  $10,000.00
                                                                     ----------
                                                                     ----------


Item 15.  Indemnification of Directors and Officers.

           The  description  set forth  under the  caption  "Indemnification  of
Directors and Officers" in the  Company's  Registration  Statement on Form SB-2,
filed October 15, 1997, No. 33-37935, is incorporated herein by reference.

Item 16.          Exhibits.

Exhibit
Numbers    Description of Documents

3.1        Certificate of Incorporation of the Company, as amended (Incorporated
           by reference from the Company's  Proxy  Statement for the 1998 Annual
           Meeting)

3.2        By-laws of the Registrant, as amended (Incorporated by reference from
           the Company's Proxy Statement for the 1998 Annual Meeting)

4.1        Placement  Agent's Unit Purchase  Option  (Incorporated  by reference
           from the Company's Proxy Statement for the 1998 Annual Meeting)
<PAGE>
10.1       1990 Stock  Option  Plan,  as amended  (Incorporated  by reference to
           Exhibit 10.1 to the  Company's  Annual  Report on Form 10-KSB for the
           year ended December 31, 1996.

10.2       Form of 11%  Subordinated  Note dated June 14, 1990  (Incorporated by
           reference to Exhibit 10.6 to the Company's  Registration Statement on
           Form S-1, Registration No.
           33-36120)

10.3       Asset Purchase Agreement between the Company and Hoechst Roussel
           Pharmaceuticals Incorporated (Incorporated by reference to Exhibit
           10.10 to the Company's Registration Statement on Form S-1,
           Registration No. 33-36120)

10.4       Asset Purchase Agreement dated December 15, 1992 between the Company,
           Upsher  Smith and Kenneth  Evenstad  (Incorporated  by  reference  to
           Exhibit 10.1 to the Company's Current Report on Form 8-K for an event
           dated December 15, 1992)

10.5       Manufacturing  Agreement dated December 15, 1992 between the Company,
           Upsher  Smith and Kenneth  Evenstad  (Incorporated  by  reference  to
           Exhibit 10.2 to the Company's Current Report on Form 8-K for an event
           dated December 15, 1992)

10.6       Asset Purchase Agreement dated March 30, 1993 between the Company and
           Tsumura  Medical Inc.  (Incorporated  by Reference to Exhibit 10.9 to
           the Company's  Annual Report on Form 10-K for the year ended December
           31, 1992

10.7       Trademark Security Agreement dated March 30, 1993 between the Company
           and Tsumura International Inc.  (Incorporated by reference to Exhibit
           10.10 to the Company's  Annual Report on Form 10-K for the year ended
           December 31, 1993

10.8       Purchase  Agreement  dated  November 10, 1993 between  Berlex and the
           Company, as amended by Amendments Numbers One and Two thereto,  dated
           November 19, 1993 and December 9, 1993, respectively (Incorporated by
           reference  to Exhibits  10.1 through  10.3 to the  Company's  Current
           Report on Form 8-K for an event dated December 10, 1993)

10.9       Trademark  Security  Agreement  dated December 9, 1993 between Berlex
           and the Company  (Incorporated  by  reference  to Exhibit 10.4 to the
           Company's  Current Report on Form 8-K for an event dated December 10,
           1993)

10.10      Supply and  Distribution  Agreement  dated  December 9, 1993  between
           Berlex and the Company  (Incorporated by reference to Exhibit 10.5 to
           the Company's  Current Report on Form 8-K for an event dated December
           10, 1993)

10.11      Form of Plan of Merger  dated as of January 31, 1994 between Doak and
           the  Company  (Incorporated  by  reference  to  Exhibit  10.2  to the
           Company's  Current Report on Form 8-K for an event dated February 14,
           1994)
<PAGE>
10.13      Consulting Agreement dated as of January 31, 1994 between the Company
           and Dr. Krafchuk  (Incorporated  by references to Exhibit 10.3 to the
           Company's  Current Report on Form 8-K for an event dated February 14,
           1994)

10.14      Consulting Agreement dated as of January 31, 1994 between the Company
           and Mrs.  Krafchuk  (Incorporated by reference to Exhibit 10.4 to the
           Company's  Current Report on Form 8-K for an event dated February 14,
           1994)

10.15      Lease  Modification  Agreement  dated  as of  February  1994  between
           Dermkraft,  Inc. and Doak  (Incorporated by reference to Exhibit 10.6
           to the  Company's  Current  Report  on Form  8-K for an  event  dated
           February 14, 1994)

10.16      Purchase  and  Assignment  Agreement  between  Upjohn and the Company
           (Incorporated  by reference to Exhibit 10.21 to the Company's  Annual
           Report on Form 10-K for the year ended December 31, 1993)

10.17      Amendment No. 4 dated January 6, 1996 to the Asset Purchase Agreement
           dated  November 10, 1993 between  Berlex  Laboratories,  Inc. and the
           Company  (Incorporated  by reference to Exhibit 10.1 to the Company's
           Current Report on Form 8-K for an event dated January 5, 1996)

10.18      Security  Agreement  dated as of January 5, 1995  between the Company
           and Berlex Laboratories,  Inc.  (Incorporated by reference to Exhibit
           10.2 to the Company's  Current  Report on Form 8-K for an event dated
           January 5, 1996)

10.19      Amendment  to  Trademark  Security  Agreement  dated as of January 5,
           1995, between the Company and Berlex Laboratories, Inc. (Incorporated
           by reference to Exhibit 10.3 to the Company's  Current Report on Form
           8-K for an event dated January 5, 1996)

10.20      Settlement  Agreement  dated  as of  September  30,  1996  among  the
           Company,  Stiefel Canada, Inc., Trans CanaDerm,  Inc. and Louis Vogel
           et al.  (Incorporated  by reference to Exhibit 10.1 to the  Company's
           Current Report on Form 8-K for an event dated September 30, 1996)

10.21      Amendment  No. 5 dated as of December 23, 1996 to the Asset  Purchase
           Agreement  between the Company and Berlex  (Incorporated by reference
           to Exhibit 10.1 to the  Company's  Current  Report on Form 8-K for an
           event dated December 23, 1996)

10.22      Security  Agreement and  subsidiary  Security  Agreement  dated as of
           December  23,  1996  among  Doak   Dermatologics,   Inc.  and  Berlex
           (Incorporated  by reference  to Exhibit  10.2 to the Company  Current
           Report on Form 8-K for an event dated December 23, 1996)

10.23      Confession of Judgment from the Company and Doak Dermatologics,  Inc.
           with respect to the March 1997 payment  (Incorporated by reference to
           Exhibit 10.3 to the Company's Current Report on Form 8-K for an event
           dated December 23, 1996)
<PAGE>
10.24      Amendment No. 6 to Asset Purchase Agreement dated as of September 19,
           1997 between the Company and Berlex

10.25      Warrant to Purchase up to 750,000 Shares of Class A Common Stock of
           the Company issued to Berlex

10.26      Loan and Security Agreement dated as of September 19, 1997 among CIT,
           the Company, Doak, Bradley Pharmaceuticals (Canada), Inc. and Bradley
           Pharmaceuticals Overseas, Ltd.

10.27      Assignment, Security Agreement and Mortgage - Trademarks and Patents,
           dated as of September 19, 1997 between Doak and CIT

10.28      Assignment, Security Agreement and Mortgage - Trademarks, dated as of
           September 19, 1997 between Doak and CIT

10.29      Guaranty dated September 19, 1997 of Daniel Glassman issued to CIT

21.1       Subsidiaries of the Registrant  (Incorporated by reference to Exhibit
           21.1 to the Company's Annual Report on Form 10-KSB for the year ended
           December 31, 1996)

23.2       Consent of Grant Thornton LLP (page II-9)

24.1       Power of Attorney (page II-6)


Item 17.        Undertakings.


        The  undersigned  registrant  hereby  undertakes  that,  for purposes of
determining  any liability  under the Securities Act of 1933, each filing of the
registrant's  annual  report  pursuant to Section  13(a) or Section 15(d) of the
Securities  Exchange  Act of 1934  that is  incorporated  by  reference  in this
registration  statement  shall  be  deemed  to be a new  registration  statement
relating to the securities offered therein,  and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.

         Insofar as indemnification for liabilities arising under the Securities
Act of 1933 may be permitted to directors,  officers and controlling  persons of
the  registrant,  the  registrant  has  been  advised  that in the  opinion  the
Securities and Exchange Commission such indemnification is against public policy
as expressed in the Securities Act of 1933 and is, therefore,  unenforceable. In
the event that a claim for indemnification  against such liabilities (other than
the  payment by the  registrant  of  expenses  incurred  or paid by a  director,
officer or controlling person of the registrant in the successful defense of any
action, suit or proceeding) is asserted by such director, officer or controlling
person in connection with the securities being registered,  the registrant will,
unless in the opinion of its counsel the matter has been settled by  controlling
precedent,  submit to a court of appropriate  jurisdiction  the question whether
such  indemnification  by it is
<PAGE>
against  public policy as express in the Act and will be  governed  by the final
adjudication  of such  issue.  The  undersigned registrant hereby undertakes:

           (1) To file,  during  any  period in which  offers or sales are being
made of the securities  registered  hereby, a  post-effective  amendment to this
Registration Statement:

                           (i)    To include any prospectus required by Section
10(a)(3) of the Securities Act of 1933;

                           (ii) To reflect in the prospectus any facts or events
arising after the  effective  date  of  the   Registration   Statement  (or
the  most  recent post-effective  amendment  thereof)  which,  individually  or
in the  aggregate, represent a fundamental  change in the information set forth
in the Registration Statement; and

                           (iii)  To  include  any  material   information  with
respect to the plan of distribution not previously  disclosed in the
Registration  Statement or any material change to such  information in the
Registration  Statement;  provided, however, that the undertakings set forth in
paragraphs (i) and (ii) above do not apply  if the  Registration  Statement  is
on  Form  S-3 or  Form  S-8  and  the information  required  to be  included in
a  post-effective  amendment  by those paragraphs is contained in periodic
reports filed by the Registrant  pursuant to Section  13 or Section  15(d) of
the  Securities  Exchange  Act of 1934 that are incorporated by reference in the
Registration Statement.

           (2)   That,  for the purpose of determining  any liability  under the
Securities Act of 1933, each such post-effective amendment shall be deemed to be
a new registration statement relating to the securities offered therein, and the
offering of such  securities at that time shall be deemed to be the initial bona
fide offering thereof.

           (3)   To  remove  from  registration  by  means  of a  post-effective
amendment  any of the  securities  being  registered  which remain unsold at the
termination of the offering.
<PAGE>

                                   SIGNATURES


           Pursuant  to the  requirements  of the  Securities  Act of 1933,  the
registrant  certifies that it has reasonable ground to believe that it meets all
of the  requirements  for filing on Form S-3 and has duly caused this  Amendment
No.  2 to  its  Registration  Statement  to be  signed  on  its  behalf  by  the
undersigned,  thereunto duly authorized, in Fairfield, New Jersey, on the 6th of
July , 1999.


                                            BRADLEY PHARMACEUTICALS, INC.

                                            By:   /s/ Daniel Glassman
                                               --------------------------
                                               DANIEL GLASSMAN
                                               Chairman of the Board

           Pursuant to the  requirements  of the  Securities  Act of 1933,  this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities and on the date indicated:

Signature                     Title                               Date


/s/ Daniel Glassman           Chairman of the Board               July 6, 1999
Daniel Glassman               President and Chief
                              Executive Officer

/s/    *                      Treasurer and Director              July 6, 1999
Iris S. Glassman


/s/    *                      Secretary and Director              July 6, 1999
David H. Hillman


/s/    *                      Director                            July 6, 1999
Philip W. McGinn, Jr.


/s/    *                      Director                            July 6, 1999
Seymour I. Schlager


/s/    *                      Director                            July 6, 1999
Alan G. Wolin


*By:  /s/ Daniel Glassman
    Daniel Glassman, as
    attorney-in-fact
<PAGE>

                                                                       Exhibit 5
                Greenbaum, Rowe, Smith, Ravin, Davis & Himmel LLP
                           Metro Corporate Campus One
                                  P.O. Box 5600
                            Woodbridge, NJ 07095-0988
                                  July 7, 1999


Bradley Pharmaceuticals, Inc.
383 Route 46 West
Fairfield, New Jersey 07004

           Re:   Bradley Pharmaceuticals, Inc.

Gentlemen:

            We have  acted  as  counsel  to  Bradley  Pharmaceuticals,  Inc.,  a
Delaware  Corporation  (the  "Company"),  in  connection  with the filing by the
Company of a Registration  Statement on Form S-3 (Registration  No.  333-75997),
covering the  registration of 2,270,000  shares of common stock,  par value $.01
per share ("Common Stock"). We have been asked to issue an opinion as to whether
the Common Stock being  registered  will,  when sold, be legally  issued,  fully
paid, non-assessable, and binding obligations of the Company.

           As  counsel to the  Company,  we have  examined  the  Certificate  of
Incorporation  and By-Laws,  as amended to date, and other corporate  records of
the Company and have made such other  investigations as we have deemed necessary
in connection with the opinion  hereinafter  set forth.  We have relied,  to the
extent we deem such reliance  proper,  upon certain factual  representations  of
officers and  directors of the Company given in  certificates,  in answer to our
written  inquiries  and  otherwise,  and,  although  we have  not  independently
verified all of the facts contained  therein,  nothing has come to our attention
that would cause us to believe that any of the statements  contained therein are
untrue or misleading.

           In making the aforesaid examinations, we have assumed the genuineness
of all  signatures  and the  conformity  to  original  documents  of all  copies
furnished  to us. We have  assumed  that the  corporate  records of the  Company
furnished to us constitute all of the existing  corporate records of the Company
and include all corporate proceedings taken by it.

           Based solely upon and subject to the foregoing, we are of the opinion
that the shares of Common  Stock are duly  authorized,  issued and full paid and
non-assessable, and the issuance of such shares by the Company is not subject to
any preemptive or similar rights.
<PAGE>
           We hereby  consent to the filing of this opinion as an Exhibit to the
aforesaid  Registration  Statement  and to the  reference  to our firm under the
caption "Legal Matters" in the Prospectus.

                                               Very truly yours,

                                               Greenbaum, Rowe, Smith,
                                               Ravin, Davis & Himmel LLP


<PAGE>
                                                                      EXHIBIT 23

               CONSENT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS


We have issued our report  dated  March 9, 1999  accompanying  the  consolidated
financial  statements of Bradley  Pharmaceuticals,  Inc. appearing in the Annual
Report  on Form  10-KSB/A  for  the  year  ended  December  31,  1998  which  is
incorporated  by reference  in this  Registration  Statement.  We consent to the
incorporation by reference in the Registration  Statement of the  aforementioned
report and to the use of our name as it appears under the caption "Experts."


GRANT THORNTON LLP






Parsippany, New Jersey
July 7, 1999



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