BRADLEY PHARMACEUTICALS INC
S-3, 1999-04-09
PHARMACEUTICAL PREPARATIONS
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     As filed with the Securities and Exchange Commission on April 9, 1999.
                    Registration No. 333-

                        SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549

                                     FORM S-3
                              REGISTRATION STATEMENT
                                      UNDER
                            THE SECURITIES ACT OF 1933

                           BRADLEY PHARMACEUTICALS, INC.
             (exact name of registrant as specified in its charter)

      Delaware                     2834                 22-2581418
  (State or other      (Primary Standard Industrial   (I.R.S. Employer
  jurisdiction of      Classification Code Number)    Identification No.)
  incorporation
  or organization)

                               383 Route 46 West
                          Fairfield, New Jersey 07004
                                (973) 882-1505
       (Address, including zip code, and telephone number, including
                area code, of registrant's principal offices)

                               DANIEL GLASSMAN
                            Chairman of the Board
                         Bradley Pharmaceuticals, Inc.
                              383 Route 46 West
                          Fairfield, New Jersey 07004
                               (973) 882-1505
          (Name, address, including zip code, and telephone number,
                   including area code, of agent for service)

                                   Copy to:
                           W. RAYMOND FELTON, ESQ.
             Greenbaum, Rowe, Smith, Ravin, Davis & Himmel LLP
                          Metro Corporate Campus I
                            Post Office Box 5600
                        Woodbridge, New Jersey 07095
                                (732) 549-5600

            Approximate date of commencement of proposed sale to the public:  
   As soon as practicable  after this Registration Statement becomes effective.


<PAGE>



         If the only securities  being registered on this Form are being offered
pursuant to dividend or interest reinvestment plans, check the following box. __

         If any of the  securities  being  registered  on  this  Form  are to be
offered on a delay or continuous basis pursuant to Rule 415 under the Securities
Act of 1933, check the following box. x


                      CALCULATION OF REGISTRATION FEE






                                             Proposed   Proposed
                                             Maximum    Maximum
                                 Amount      Offering   Aggregate  Amount of
Title of each Class of           to be       Price per  Offering   Registration
Securities to be Registered      Registered1 Share2     Price2     Fee

Class A Common Stock,            2,270,000   $1.1875    $2,695,625 $749.38
    par value $.01 per share



- --------------------------
                  1 Includes an  indeterminate  number of shares of Common Stock
issuable to prevent  dilution  resulting from stock splits,  stock  dividends or
similar  transactions  pursuant to Rule 416 under the Securities Act of 1933, as
amended.

                  2Estimated  pursuant to Rule 457 based upon the closing  price
of the Common Stock on April 5, 1999 as reported on The Nasdaq Stock  Market(TM)
solely for the purpose of computing the registration fee.


The Registrant hereby amends this  Registration  Statement on such date or dates
as may be necessary to delay its effective date until the Registrant  shall file
a further amendment which specifically  states that this Registration  Statement
shall  thereafter  become  effective  in  accordance  with  Section  8(a) of the
Securities  Act of  1933  or  until  the  Registration  Statement  shall  become
effective on such date as the Commission,  acting pursuant to said Section 8(a),
may determine.



<PAGE>




                   SUBJECT TO COMPLETION, DATED APRIL 9, 1999



                                   PROSPECTUS

                                2,270,000 SHARES

                          BRADLEY PHARMACEUTICALS, INC.

                                  COMMON STOCK



     This Prospectus relates to an aggregate of 2,270,000 shares of common stock
of Bradley Pharmaceuticals,  Inc., a Delaware corporation,  which may be offered
and sold hereby from time to time by certain selling  shareholders.  We will not
receive  any of  the  proceeds  from  the  sale  of the  shares  by the  selling
shareholders.  We will bear the expenses of this  offering  except for brokerage
commissions and selling expenses,  which the Selling  Shareholders will pay. See
"Selling Shareholders" and "Plan of Distribution."

     Our common stock is quoted on the Nasdaq Stock  Market(TM) under the symbol
"BPRX." On April 5, 1999,  the closing price for the Common Stock was $1.1875 as
reported  by  Nasdaq.  You are  advised  that an  investment  in the  shares  is
speculative  and only  those  purchasers  who can  afford to lose  their  entire
investment should purchase shares.

     SEE " RISK  FACTORS"  BEGINNING ON PAGE 5 FOR FACTORS TO BE  CONSIDERED  IN
CONNECTION WITH PURCHASING SHARES.

     NEITHER THE  SECURITIES AND EXCHANGE  COMMISSION  NOR ANY STATE  SECURITIES
COMMISSION  HAS  APPROVED OR  DISAPPROVED  THESE  SECURITIES  OR PASSED UPON THE
ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A
CRIMINAL OFFENSE.












                   The date of this Prospectus is April   , 1999.
<PAGE>



     No  dealer,   salesperson  or  other  person  is  authorized  to  give  any
information or to make any representation not contained in this Prospectus, and,
if given or made,  you may not rely on such  information  or  representation  as
having been  authorized by us. This  Prospectus  does not constitute an offer to
sell or a solicitation of an offer to buy any of the Shares to any person in any
jurisdiction  in which it is unlawful to make such an offer or  solicitation  to
such person. Neither the delivery of this Prospectus nor any sale made hereunder
shall  under any  circumstances  create  any  implication  that the  information
contained herein is correct as of any date subsequent to the date hereof.


                       WHERE YOU CAN FIND MORE INFORMATION

     We are subject to the informational requirements of the Securities Exchange
Act of  1934,  and  we  therefore  file  reports,  proxy  statements  and  other
information  with the Securities and Exchange  Commission.  Such reports,  proxy
statements  and other  information  can be  inspected  and  copies at the public
reference  facilities  maintained by the  Commission at 450 Fifth Street,  N.W.,
Washington,  D.C. 20549 and at the regional offices of the Commission located at
500 West Madison Street,  Chicago,  Illinois 60601 and 7 World Trade Center, New
York,  New York 10048.  Copies of such  material can be obtained from the Public
Reference Section of the Commission at 450 Fifth Street, N.W., Washington,  D.C.
20549 at  prescribed  rates.  Our  Common  Stock is quoted on  Nasdaq,  and such
reports,  proxy  statements and other  information  can also be inspected at the
offices  of  Nasdaq  Operations,  1735 K Street,  N.W.,  Washington,  D.C.  Such
material  may also be accessed  electronically  by means of the  Securities  and
Exchange Commission's home page on the Internet (http://www.sec.gov).

     We have filed with the Commission a registration statement on Form S-3 with
respect  to the  shares  being  offered  hereby.  You may  obtain  copies of the
Registration  Statement  from the  Commission  at the  addresses in the previous
paragraph.  This Prospectus does not contain all of the information set forth in
the  Registration  Statement and its exhibits.  We refer you to the registration
statement for further information about us and the shares. While we believe this
Prospectus  provides  the  material  information  regarding  the  contracts  and
documents  described herein,  the statements  contained in this Prospectus as to
the contents of any contract or any other documents are not necessarily complete
and, in each such  instance,  you should  refer to the copy of such  contract or
document filed as an exhibit to the Registration Statement.




<PAGE>
                INCORPORATION OF CERTAIN INFORMATION BY REFERENCE

The following  documents  filed by the Company with the Commission  pursuant to
the Exchange Act (File No. 0-15810) is hereby  incorporated by reference in this
Prospectus, except as otherwise superseded or modified herein:

     The  Company's  Annual  Report on Form  10-KSB/A  for the fiscal year ended
December 31, 1998.

     All documents subsequently filed by the Company pursuant to Sections 13(a),
13(c), 14 or 15(d) of the Exchange Act, prior to the termination of the offering
shall be deemed to be incorporated by reference into this Prospectus.

     Any  statement  contained  in any  document  incorporated  or  deemed to be
incorporated  by reference  herein shall be deemed to be modified or  superseded
for the  purposes of this  Prospectus  to the extent that a statement  contained
herein or in any other  subsequently  filed documents which also is or is deemed
to be  incorporated  by reference  herein modifies or supersedes such statement.
Any  statement  so  modified  or  superseded  shall not be deemed,  except as so
modified or superseded, to constitute a part of this Prospectus.

     We will furnish  without  charge to each person  including  any  beneficial
owner, to whom this Prospectus is delivered, upon his written or oral request, a
copy  of any or  all  of  the  documents  referred  to  above  which  have  been
incorporated  into this  Prospectus  by reference  (other than  exhibits to such
documents). Requests for such copies should be directed to:

                          BRADLEY PHARMACEUTICALS, INC.
                                383 Route 46 West
                           Fairfield, New Jersey 07004
                Attention: Daniel Glassman, Chairman of the Board
                                 (973) 883-1505

<PAGE>

                               PROSPECTUS SUMMARY

                                   The Company


     The   following   summary   contains   basic   information   about  Bradley
Pharmaceuticals,  Inc.  and its  subsidiaries,  and  this  offering.  It may not
contain all the  information  that may be important to you. You should read this
entire  Prospectus,  the  documents  incorporated  by  reference,  including the
financial  data and related  notes,  and the documents to which we have referred
you before making an investment decision. The references to "we," "us" and "our"
mean  Bradley  Pharmaceuticals,  Inc. and its  subsidiaries,  except where it is
clear the context indicates otherwise.

     We market  over-the-counter  and  prescription  pharmaceutical  and  health
related  products.  Our product line currently  includes  dermatological  brands
(marketed  by  our  wholly-owned  subsidiary,  Doak  Dermatologics,   Inc.)  and
nutritional respiratory, personal hygiene and internal medicine brands (marketed
by our Kenwood Laboratories division). All of our product lines are manufactured
and supplied by independent  contractors under our quality control standards and
marketed  primarily to wholesalers.  The  wholesalers,  in turn,  distribute our
products to retail  outlets and  healthcare  institutions  throughout the United
States and to distributors in selected international markets.

     Our growth strategy has been to make  acquisitions of established  products
from major  pharmaceutical  organizations  that we believe  require  intensified
marketing  and  promotional  attention.   We  believe  that  significant  growth
opportunities exist in this market niche as a result of the divestiture by major
pharmaceutical  companies of certain  established product lines that have become
less  profitable  in  relation  to their other  products.  As a result,  we have
acquired,  and intend to continue to acquire,  rights to manufacture  and market
pharmaceutical  and health related  products which are effective and for which a
demonstrated  market exists,  but which are not actively  promoted and where the
surrounding   competitive   environment  does  not  necessarily   include  major
pharmaceutical companies.

     Our ability to make further product  acquisitions will depend,  among other
things,  on the  availability  of  appropriate  acquisition  opportunities,  the
ability  to  obtain   appropriate   financing  and  its  ability  to  consummate
acquisitions on favorable terms.  Because there can be no assurance that we will
be able to  consummate  in a timely way  attractive  acquisitions  on  favorable
terms,  we have and will also continue to focus on developing  and extending our
existing acquired product lines.

     Our most  significant  acquisition  to date was in December  1993,  when we
purchased   the   DECONAMINE(R)   cold/flu/allergy   product  line  from  Berlex
Laboratories,  Inc.,  a  subsidiary  of  Schering  AG.  In  satisfaction  of all
outstanding obligations then owed to Berlex in 1997 (approximately $2,500,000 in
the aggregate),  and in  consideration  of Berlex's release of its lien covering
our accounts receivable,  we (i) paid to Berlex $1,150,000 in cash, plus accrued
interest,  (ii)  issued to  Berlex  450,000  shares of our Class A Common  Stock
(which,  when added  with the other  shares of Class A Common  Stock  previously
issued to Berlex, at the time of issuance,  amounted to approximately 19% of our
outstanding  Class A Common  Stock),  and  (iii)  agreed to issue  Berlex,  when
permissible  in  accordance  with  applicable  state  corporate  law,   warrants
entitling  Berlex to purchase,  under  certain  conditions,  up to an additional
750,000  shares of Class A Common Stock at an exercise price of $1.25 per share.
These  warrants are subject to certain  anti-dilution  provisions and expire two
years after issuance, subject to extension under certain conditions.

     We were  incorporated  in New  Jersey  in  January  1985  and  subsequently
reincorporated  in Delaware in July 1998.  Our principal  executive  offices are
located at 383 Route 46 West,  Fairfield,  New Jersey  07004,  telephone  number
(973) 882-1505.




                                  RISK FACTORS


     Before  you  invest in the shares you should be aware that the value of the
shares in the  secondary  market is subject to various  risks,  including  those
described below. You should consider  carefully these risk factors together with
all of the other  information  included in this Prospectus  before you decide to
purchase the shares.

     This Prospectus includes forward-looking  statements.  All statements other
than  statements  of historical  facts  included in this  Prospectus,  including
certain   statements   under   the   "Prospectus   Summary",    may   constitute
forward-looking  statements.  We have based these forward-looking  statements on
our current  expectations  and  projections  about  future  events.  Although we
believe  that  our  assumptions  made in  connection  with  the  forward-looking
statements  are  reasonable,  we  cannot  assure  you that our  assumptions  and
expectations will prove to have been correct. Important factors that could cause
our actual results to differ from our expectations  are disclosed  below.  These
risks and  uncertainties  include those relating to regulatory  action,  capital
requirements and competing products are described in the following  section.  We
undertake  no  obligation  to  publicly  update  or revise  any  forward-looking
statements, whether as a result of new information, future events or otherwise.

     1. Dependence on DECONAMINE(R)  Product Line Sales;  Uncertainty  Regarding
Future Marketing of DECONAMINE(R).  For the fiscal years ended December 31, 1997
and 1998, sales of our  DECONAMINE(R)  product line accounted for  approximately
45% and 37%,  respectively,  of our net sales.  As such,  our  operations can be
deemed to be  dependent  on our  ability  to market  and sell the  DECONAMINE(R)
product  line.  We  cannot  assure  you,  however,   that  we  can  continue  to
successfully   promote  and  market  its   DECONAMINE(R)   product   line.

     All over-the-counter cough/cold products are regulated by the United States
Food and Drug  Administration  pursuant to monographs which specify  permissible
active ingredients, labeling and indications. The FDA regulations also establish
when specific drug products, such as the DECONAMINE(R) line of products,  change
from  prescription  to  over-the-counter  status (i.e., a status not requiring a
prescription for the product  purchase).  Our DECONAMINE(R)  product line, which
currently has prescription  status,  falls under these monographs.  Once a final
monograph  is  issued  by  the  FDA  with  respect  to a  product,  the  product
historically can remain as a prescription product for up to one additional year.
We anticipate that final monographs for our DECONAMINE(R)  product line, thereby
converting the product line from prescription status to over-the-counter status,
are  expected to be issued by the FDA at some time in the future.  We  currently
intend to continue to market and distribute our  DECONAMINE(R)  line of products
as  prescription  products for as long as we may lawfully  continue to do so. We
are  exploring  our  marketing  and  distribution   strategy   relating  to  the
DECONAMINE(R)  product line after final  monographs  covering these products are
issued. We cannot currently  predict how our operations and financial  condition
will be affected,  or whether we will have resources  sufficient to aggressively
market the  DECONAMINE(R)  line of products,  if and when,  this product line is
converted from prescription status to over-the-counter status.

     Further,  our  DECONAMINE(R)  SR product requires us to file an Abbreviated
New Drug Application (an "ANDA") with the FDA to comply with the regulation that
all controlled  release  products,  like  DECONAMINE(R) SR, be the subject of an
ANDA.  The cost of this  ANDA is  approximately  $900,000.  We  entered  into an
agreement with Phoenix  International  to perform the clinical  studies required
for the  issuance of the ANDA.  As of the date of this  Prospectus,  we have had
paid approximately  $350,000 with respect to this project. This project is being
further  deferred  until  regulatory  and  competitive   circumstances   warrant
completion  and  submission  to  the  FDA.   Completion  of  this  research  and
development  project is subject,  however,  to our either generating  sufficient
cash flow from operations to fund the same or obtaining requisite financing from
outside  sources,  of which there can be no assurance.  Therefore,  we cannot at
this time reasonably anticipate the timing of the expenditure of funds for these
purposes. If we are unable to further develop and/or file the necessary ANDA for
DECONAMINE(R) SR , it would have a material adverse effect on our business.

     2. Reliance on  Manufacturers  and Suppliers.  Currently,  we do not own or
operate any  manufacturing or production  facilities.  Rather,  our products are
manufactured  and  supplied  by  independent  companies,   many  of  which  also
manufacture  and  supply  products  for  some  of  our  competitors.  All of our
products,   including  the  DECONAMINE(R)  line  of  products,  continue  to  be
manufactured and supplied by independent companies. We do not generally have any
licensing or other supply  agreements  with  manufacturers  or suppliers for our
products  and  are  currently  dependent  upon a  limited  number  of  potential
suppliers.  Any of these suppliers could terminate their relationship with us at
any time. From time to time we have experienced delays in shipments from some of
our  vendors.  Although  we  believe  we can  obtain  replacement  manufacturing
arrangements,  the absence of such agreements with our present suppliers may, in
certain instances,  have an adverse effect upon our sales and marketing efforts.
To date,  we have not  encountered  any  problems,  or  experienced  delays,  in
locating   alternative   manufacturers  and  suppliers.   Further,  all  of  our
pharmaceutical  suppliers must be authorized  under FDA  regulations or specific
approvals and must manufacture our products in authorized facilities pursuant to
federally regulated current good manufacturing  practices ("CGMP'S").  There can
be no assurance  that in the event we were to experience  difficulties  with our
present manufacturers or suppliers,  we would not experience delays in obtaining
products which could materially adversely affect our operations.

     3.  Pharmaceutical  Company.  Like  all  pharmaceutical  companies,  we are
subject to extensive  federal and state  regulations,  and we cannot predict the
extent  to which we may be  affected  in the  future  by  legislative  and other
regulatory  developments  concerning our products.  In the United  States,  drug
products we sell are subject to  regulation  by the FDA,  principally  under the
Federal  Food,  Drug and  Cosmetic  Act,  as well as by other  federal and state
agencies.  The FDA  regulates all aspects of the testing,  manufacture,  safety,
labeling,  storage,  record  keeping,  advertising  and  promotion of all drugs,
including  the  monitoring  of  compliance  with  CGMP'S.   Non-compliance  with
applicable  requirements can result in fines and other sanctions,  including the
initiation of product  seizures,  injunction  actions and criminal  prosecutions
based  on  practices   that  violate   statutory   requirements.   In  addition,
administrative remedies can involve voluntary recall of products, as well as the
withdrawal  of approval of products in accordance  with due process  procedures.
Similar  regulations  exist in most foreign  countries in which our products are
distributed  or sold.  Any  restriction  or prohibition of our sales of products
could also materially and adversely affect our business.

     4. Industry  Consolidation  Among Wholesaler and Chain Store  Distributors.
The pharmaceutical  distribution industry has recently experienced a significant
consolidation among wholesalers and chain stores. As a consequence, channels for
wholesale  and  retail  pharmaceutical   distribution  are  less  abundant  than
historically available. As a consequence,  we are dependent on a fewer number of
distributors to distribute our products and our ability to negotiate price terms
with such distributors has been eroded. While we believe that this consolidation
among distributors will ultimately reduce our distribution  costs, our inability
to  aggressively  negotiate  price  terms with them,  over the long term,  could
inhibit our efforts to achieve  targeted  profit  margins.  Notwithstanding  our
ability to by-pass  the  wholesale  distribution  network  by  distributing  our
products to end-users directly,  there can be no assurance that the continued or
future  consolidation  among  pharmaceutical  distributors  will not  materially
adversely affect our operations or financial condition.

     5. Expansion  Risks;  Capital  Requirements;  Pledge of  Substantially  All
Assets. Our principal strategy is to continue to expand our business through the
acquisition of businesses and new products,  as well as product line extensions,
and increased marketing, distribution,  manufacturing and assembling activities.
We seek  products  that we believe can be profitable  under our  management  and
which there are no adverse FDA rulings.  To date, none of our products have been
subject to any adverse  FDA ruling and we have no reason to believe  that any of
our current products will become the subject of any adverse FDA ruling. There is
no guarantee that sales of newly  acquired  products will be profitable to us or
that such  products  will meet  anticipated  sales  levels.  Moreover,  while we
anticipate making future  acquisitions in accordance with our strategic plan, no
assurance can be given that we will  consummate any future  acquisitions or that
we will be able to achieve the same rates of return and historical  sales levels
of  any  product  acquired.   In  addition,   expansion  of  our  marketing  and
distribution  activities  will  require  us to  attract  and  retain  additional
qualified personnel. Although, to date, we have attracted and retained qualified
personnel,  there is no assurance that we will be able to continue to recruit or
retain personnel of the requisite caliber or in adequate numbers to enable us to
implement  our business  strategy.  Moreover,  no assurance can be given that we
will be able to  successfully  integrate any newly acquired  product or business
into our operations.  The failure to do so could have a material  adverse effect
on our financial condition and operations.

     On April 7, 1999, we entered into a loan  agreement  with LaSalle  Business
Credit, Inc. ("LaSalle") that is comprised of a $5 million revolving asset-based
credit  facility  and  a  $2.5  million  acquisition  note  for  future  product
acquisitions.  In order to close this new loan agreement with LaSalle, we had to
pay in full the outstanding loan balance and early termination  penalties to The
CIT Group/Credit  Finance, Inc. of approximately $1.6 million using a portion of
the availability from the new revolving credit facility. Advances under this new
revoling credit facility are calculated  pursuant to a formula which is based on
our then "eligible" accounts receivable and inventory levels. Advances under the
$2.5 million acquisition note are pursuant to having a potential acquisition and
LaSalle's final  approval.  This new loan agreement has an initial term of three
years,  requires an annual facility fee, and is subject to an unused credit line
percentage  fee.  Interest  accrues on amounts  outstanding  under this new loan
agreement  at the rate equal to the prime rate of  interest,  from time to time,
announced by LaSalle National Bank plus 1% for the revolving credit facility and
plus 2% for the amount  outstanding  for the  acquisition  note. Our obligations
under this new loan agreement have been  collateralized  by our grant to LaSalle
of a lien upon, and the pledge of a security  interest in, all of our inventory,
accounts receivable, intangible assets and other assets. This new loan agreement
contains certain covenants and restrictions.

     Our  expansion  strategy  presupposes  our  ability to finance  new product
acquisitions from the new acquisition note,  existing working capital,  positive
cash flow from  operations  and/or new  borrowings.  While we are not  currently
prohibited from other  borrowings of money, our ability to grant liens upon, and
security interests in, our assets is restricted by the terms of our current Loan
Agreement  with LaSalle,  in whose favor we have granted a security  interest in
substantially all of our assets. The existence of the encumbrances  covering our
assets granted in favor of LaSalle could adversely  affect our ability to secure
new asset-based borrowings if necessary.  Accordingly, there can be no assurance
that we will be able to borrow,  on commercially  reasonable terms or otherwise,
new funds in the future, if necessary to finance further acquisitions or support
operations.

     6.  Competition.  The business of  distributing  pharmaceutical  and health
related products is highly competitive. We compete primarily against established
pharmaceutical  and consumer  product  companies which currently market products
that are  equivalent or  functionally  similar to those we market.  We focus our
marketing efforts on products, the major competition for which are products sold
by companies other than major firms in the pharmaceutical  industry.  We seek to
compete based on targeted  marketing and  promotional  programs and lower prices
and better service. There can be no assurance that we will be successful in this
regard.  Moreover, there can be no assurance that major pharmaceutical companies
will not develop and market new and innovative products  competitive with any of
our products.  Further, since most of our products are not protected by patents,
products  similar in  composition  and  intended use could be  manufactured  and
distributed by our competitors.  Most of our competitors  possess  substantially
greater financial, technical and other resources than we do.

     7. Product Liability.  Pharmaceutical and health related products,  such as
those we market, may carry certain health risks. Consequently, we may be exposed
to  potential  product  liability  claims by  consumers.  We  maintain a product
liability  insurance policy providing direct coverage in the aggregate amount of
$3,000,000 and we are an additional insured under our  manufacturers'  policies.
Our present  insurance  may not be adequate in the event of an adverse  judgment
against us. In the event that any product liability claim is not fully funded by
insurance,  or if we are unable to recover  damages from the  manufacturer  of a
product that may have caused such injury, we will be required to pay such claims
from our own funds. Any such payment could have a material adverse affect on our
financial condition. In addition,  there is no assurance that we will be able to
maintain our liability  insurance in effect in the future at reasonable  premium
rates, if at all.

     8. Government  Regulation.  Our products are subject to rigorous regulation
by the FDA and by state authorities,  primarily under the Federal Food, Drug and
Cosmetic Act and the regulations  promulgated  thereunder (along with comparable
state laws). These laws regulate the manufacture,  shipping, storage and sale of
such products,  including CGMP'S,  and the storage and use of samples.  The FDA,
Federal Trade Commission and state  authorities also regulate the advertising of
prescription and over-the-counter  products. We have received assurance from our
suppliers that all of the products meet the applicable  regulatory  standards in
all substantial  respects.  There is, however,  no assurance that our current or
future  suppliers  will meet all  applicable  standards.  A failure to meet such
standards   could   substantially   adversely   impact  our  business.   Adverse
governmental enforcement efforts or future adverse regulatory changes could also
result in a cessation of sales of a product, in penalties,  in adverse publicity
and/or recalls or in criminal sanctions.

     Certain of our  pharmaceutical  products are sold  over-the-counter.  These
products are subject to FDA  regulations  known as  monographs,  which  specify,
among other things,  permissible active  ingredients,  labeling and indications.
Future FDA  enforcement  or regulatory  decisions or changes to  monographs  may
hamper our marketing  efforts at considerable  cost to us or render our products
unlawful for  commercial  sale,  causing us to withdraw  our  products  from the
marketplace or spend substantial funds reformulating the products.

     9. Government Price Controls.  U.S. Federal and state governments  continue
to seek means to reduce  costs of  Medicare  and  Medicaid  programs,  including
placement  of  restrictions  on  reimbursement  for, or access to,  certain drug
products.  Major  changes  were made in the Medicaid  program  under the Omnibus
Budget  Reconciliation  Act of 1990.  As a result,  we  entered  into a Medicaid
Rebate Agreement with the U.S. Government.  Pursuant to the Rebate Agreement, in
order for federal  reimbursement  to be available for  prescription  drugs under
state Medicaid  plans,  we must pay certain  statutorily  prescribed  rebates on
Medicaid  purchases.  In most other developed  markets in which our products are
marketed and sold,  governments exert controls over pharmaceutical prices either
directly  or  indirectly  or  by  controlling   admission  to,  or  levels  for,
reimbursement  by government  health  programs.  The nature of such controls and
their  effect on the  pharmaceutical  industry  varies  greatly  from country to
country.  The statutes and  regulations  that govern our business and activities
are  subject  to  change,   and  current   political  and  public   interest  in
pharmaceutical  products may lead to changes in federal and state law may affect
us and the way we do business.  We cannot  anticipate what effect,  if any, such
legislation may have on our operations.

     10.  Chargebacks  and Rebates.  Chargebacks  and rebates are the difference
between the prices at which we sell our products  (principally  DECONAMINE(R)SR)
to  wholesalers  and the sales  price  ultimately  paid by the  end-user  (often
governmental  agencies and managed care buying  groups)  pursuant to fixed price
contracts.  We record an estimate of the amount  either to be charged back to us
or rebated to the end- user at the time of sale to the  wholesaler.  Over recent
years,  the  managed  care system of  chargebacks  and  rebates  gained  greater
acceptance by the pharmaceutical industry in general. Managed care organizations
increasingly began using these sales price adjustments (chargebacks and rebates)
as a method to reduce overall costs in drug  procurement.  Levels of chargebacks
and rebates  have  increased  momentum  and have caused a greater  need for more
sophisticated tracking and data gathering to confirm sales at contract prices to
end-users with respect to related sales to wholesalers.  We have implemented new
procedures,  systems and  policies  which we believe  more  closely  monitor the
managed care and  government  sales areas of our business.  We record an accrual
for  chargebacks  and rebates  based upon  factors  including  current  contract
prices,  historical  chargeback rates and actual chargebacks claimed. The amount
of actual chargebacks claimed could, however, differ (either higher or lower) in
the near term  from the  amounts  we accrue  and  could  materially  impact  our
financial condition.

     11. Control by Insiders.  The beneficial holdings of our executive officers
and  directors  include  1,654,178  shares of Class A Common  Stock and  407,821
shares of Class B Common  Stock,  $.01 par value per share (the  "Class B Common
Stock"),  which Class B Common Stock  possesses five votes per share (other than
with  respect to the  election  of  directors).  At all times while there are at
least 325,000 shares of Class B Common Stock issued and outstanding,  holders of
the Class B Common Stock,  voting as a separate class, have the right to elect a
majority of our Board of  Directors.  Accordingly,  our  executive  officers and
directors  currently have the ability,  and it is anticipated that in the future
they will  continue to have the ability,  to elect a majority of  directors  and
thereby otherwise authorize certain corporate  transactions  without concurrence
of our "outside" public stockholders.

     12.  Dependence on Key Personnel.  Our day to day operations are managed by
our  President,  Chief  Executive  Officer and Chairman,  Daniel  Glassman.  Mr.
Glassman does not currently  have an employment  agreement  with us. The loss of
the services of Mr. Glassman would  materially  adversely  affect the conduct of
our business.

     13.  Outstanding  Warrants  and Options;  Shares  Eligible for Future Sale.
There are currently  outstanding  a  substantial  number of options and warrants
entitling the holders  thereof to purchase  shares of Class A Common  Stock.  In
addition,  the  holders of shares of Class B Common  Stock  have the  unilateral
right,  exercisable at any time, to convert their shares of Class B Common Stock
into shares of Class A Common  Stock.  If all  outstanding  warrants and options
were  exercised and all shares of Class B Common Stock  converted into shares of
Class A Common Stock,  approximately  an additional  2,559,000 shares of Class A
Common  Stock would be required to be issued and be  outstanding.  The sale,  or
availability for sale, of such substantial amounts of additional shares of Class
A Common Stock in the public  marketplace  could adversely affect the prevailing
market  price of our  securities  and  otherwise  impair  our  ability  to raise
additional capital through the sale of its equity securities.

     14. Dividends  Prohibited and Otherwise Unlikely.  Our credit facility with
LaSalle currently  prohibits us from paying any cash dividends at any time while
amounts remain  outstanding  under the LaSalle credit  facility.  Moreover,  and
without giving effect to the terms of the LaSalle credit facility,  we currently
do not  intend to  declare  or pay cash  dividends  in the  foreseeable  future.
Earnings,  if any,  are expected to be retained to finance and used to invest in
our business.

     15. Year 2000 Risks.  As has been widely  reported,  many computer  systems
process dates based on two digits for the year of transaction  and may be unable
to process  dates in the year 2000 and beyond.  There are many risks  associated
with the year 2000 compliance  issue,  including but not limited to the possible
failure of our systems and hardware with embedded applications. Any such failure
could result in (i) our inability to source inventory;  (ii) the  malfunctioning
of our service  processes,  (iii) our  inability  to  properly  bill and collect
payments  from out customers  and/or (iv) errors or omissions in accounting  and
financial data, any of which could have a material adverse effect on our results
of operations and financial  condition.  In addition,  there can be no guarantee
that the  systems of other  companies,  including  our  vendors,  utilities  and
customers, will be converted in a timely manner, or that a failure to convert by
another company,  or a conversion that is incompatible  with our systems,  would
not  have a  material  adverse  effect  on us.  We have  not yet  developed  any
contingency plans.

     16.  Anti-takeover  Provisions;  Class B  Common  Stock;  Authorization  of
Preferred Stock. Our charter authorizes us to issue of up to 2,000,000 shares of
preferred  stock  with  such  designations,  rights  and  preferences  as may be
determined  from time to time by the Board of Directors.  The  authorization  of
such  preferred   stock  empowers  the  Board  of  Directors,   without  further
stockholder  approval,  to issue  preferred  shares with dividend,  liquidation,
conversion, voting or other rights which could adversely affect the voting power
or other  rights of the holders of our Common  Stock.  In the event of issuance,
such preferred stock could be utilized, under certain circumstances, as a method
of discouraging,  delaying or preventing a change of control. To date, no shares
of preferred  stock have been issued.  In addition,  we are and will continue to
be, subject to the  anti-takeover  provisions of the Delaware  Corporation  Law,
which could have the effect of delaying or preventing a change of control.

     Our  charter  also  provides  that at all  times  while  there are at least
325,000  shares of Class B Common Stock issued and  outstanding,  the holders of
such shares of Class B Common  Stock shall have the right,  voting as a separate
class,  to elect a majority of the Board of Directors of the Company.  As of the
date of this  Prospectus,  431,552 shares of Class B Common Stock are issued and
outstanding,  316,736 shares of which are beneficially owned by Daniel Glassman,
our President,  Chief Executive  Officer and Chairman of the Board. As such, Mr.
Glassman  may be deemed to  effectively  control us and the  existence  of these
shares of Class B Common  Stock could have the effect of  preventing a change of
control.

     17.   Fluctuations  in  Stock  Price.   Stock  prices  of  emerging  growth
pharmaceutical  and micro-cap  companies such as ours are subject to significant
fluctuations. The stock price may be affected by a variety of factors that could
cause  the  price of our  common  stock to  fluctuate,  perhaps,  substantially,
including:  announcements  of  developments  related to our business;  quarterly
fluctuations in our actual or anticipated operating results;  general conditions
in the  pharmaceutical  and health  care  industries;  new  products  or product
enhancements  by us  or  our  competitors;  developments  in  patents  or  other
intellectual   property   rights  and  litigation;   and   developments  in  our
relationships with our customers and suppliers. In addition, in recent years the
stock market in general and the market for shares for small  capitalization  and
emerging growth pharmaceutical companies in particular, have experienced extreme
price  fluctuations  which may or may not have  been  related  to the  operating
performance of affected  companies.  Any such  fluctuations  in the future could
adversely affect the market price of our common stock. There can be no assurance
that the market price of the common stock of the Company will not decline.


                                 USE OF PROCEEDS

     We will not receive any of the proceeds  from the sale of the shares by the
selling shareholders.



                              SELLING SHAREHOLDERS


     The shares are being registered pursuant to registration rights obligations
we have to Berlex  Laboratories,  Inc. and Stern, Stewart & Co., Inc. Other than
the shares offered hereby,  neither of the selling  shareholders holds more than
one (1%) percent or more of our common  stock nor have the selling  shareholders
ever held any  position  or  office  with us.  The  shares  held by the  selling
shareholders are being registered due to contractual arrangements between us and
such holders. We have been advised that the selling  shareholders intend to sell
the shares at unspecified times on a delayed or continuous basis depending upon,
among other things, favorable market conditions.

     The  following  table sets forth  certain  information  with respect to the
beneficial ownership of the Shares by the Selling Shareholders:


                            Beneficial                          Beneficial
                            Ownership           Number of       Ownership
                            of Shares of        Shares of       of Shares of
Name of Selling             Common Stock        Common Stock    Common Stock
   Shareholder              Prior to Offering   to be Offered   After Offering
- ---------------             -----------------   -------------   --------------

Berlex Laboratories, Inc.     2,200,000(1)       2,200,000(1)         0

Stern, Stewart & Co., Inc.       70,000             70,000(2)         0

- --------------------------

1.  Includes  warrants  to  acquire  750,000  shares  for  $1.25 per  share.  
2.  Represents shares issuable upon exercise of warrants at $3.12 per share.



                              PLAN OF DISTRIBUTION

     The  selling  shareholders  have  advised  us that there are  presently  no
underwriting  arrangements with respect to the sale of the shares; however, such
arrangements  may  exist  in the  future.  The  selling  shareholders,  or their
pledges,  donees transfers or other  successors in interest,  may choose to sell
all or a portion of the shares from time to time as market  conditions permit in
the over-the-counter  market, or otherwise,  at prices and terms then prevailing
or at prices related to the then-current market price, or at negotiated prices.

     The  shares  may  also be sold  by one or  more of the  following  methods,
without limitation: (a) block trades in which a broker or dealer so engaged will
attempt to sell the shares as agent but may position and resell a portion of the
block as principal to facilitate the  transaction;  (b) purchases by a broker or
dealer as  principal  and  resale by such  broker  and  dealer  for its  account
pursuant to this  Prospectus;  (c) ordinary  brokerage  transactions  (which may
include  long or short  sales) and  transactions  in which the  broker  solicits
purchases;  (d) "at the market" to or through market makers and into an existing
market  for the  shares;  (e) in  other  ways not  involving  market  makers  or
established  trading  markets,  including  direct sales to  purchasers  or sales
effected  through agents;  (f) through  transactions in options,  swaps or other
derivatives  (including  transactions  with  broker-dealers  or other  financial
institutions that require the delivery by such broker-dealers or institutions of
the shares,  which shares may be resold thereafter pursuant to this Prospectus);
or (g) any  combination  of the  foregoing,  or by any other  legally  available
means.  In  effecting   sales,   brokers  or  dealers  engaged  by  the  selling
shareholders  may  arrange  for other  brokers or dealers to  participate.  Such
broker or dealers may receive commissions or discounts from selling shareholders
in  amounts  to  be   negotiated.   Such  brokers  and  dealers  and  any  other
participating  brokers or dealers may be deemed to be "underwriters"  within the
meaning of the 1933 Act in connection with such sales.

     Notwithstanding  the  foregoing,  we entered into an agreement  with Berlex
pursuant to which Berlex has agreed that prior to it offering for sale, transfer
or  assignment  any of the shares in a private  sale  (which  shall be deemed to
exclude sales  pursuant to Rule 144 under the  Securities  Act) either through a
sale on Nasdaq or on a national securities exchange (an "Open Market Sale") or a
sale at which  the  price  per share is  determined  or to be  determined  by an
agreement,  written or otherwise,  between Berlex and the  prospective  buyer of
such shares, not on Nasdaq or on a national securities exchange (an "Agreed Upon
Sale"),  (the shares to be offered for sale by Berlex are herein  referred to as
the "Offered Shares"),  Berlex shall provide us with the opportunity to purchase
the Offered Shares at the Sales Price (as defined  below).  We may exercise such
opportunity  by making  payment of cash to Berlex within five business days from
our receipt of the Sales Notice (as defined  below)  provided  that we must,  at
Berlex' request,  provide prior to such payment evidence reasonably satisfactory
to Berlex that (A) the purchase of such Offered Shares by us will not constitute
a purchase in violation of applicable  corporate or other applicable law and (B)
there  will not occur  within 91 days  after  the date of such  payment  certain
events of  insolvency or  bankruptcy.  In the event Berlex makes such a request,
such five  business day period  shall be extended by such time as is  reasonably
required  for us to comply with (A) and (B) above (but in no event more than two
additional  business days). If we fail to pay for the Offered Shares within five
business  days (as the same may be extended) of our receipt of the Sales Notice,
Berlex may sell such Offered  Shares  during the next 30 days, in the case of an
Agreed  Upon Sale,  or 90 days in the case of an Open Market  Sale,  free of our
right whatsoever to purchase the Offered Shares; provided however, that the sale
of the Offered  Shares shall,  on an Open Market Sale, be made on Nasdaq or on a
national  securities exchange and in the event of an Agreed Upon Sale be made at
the price not less than the Offer Price (as defined below).  In the event Berlex
does  not  sell  the  Offered  Shares  within  such  30 or 90  day  period,  the
above-described  rights continue to apply to any proposed private sale by Berlex
of the Shares as if no Sales Notice had been given. For purposes hereof,  "Sales
Price"  means (i) in the case of an Open  Market,  the price per share  which is
equal to the  average of the bid and asked  price  published  in the Wall Street
Journal on the  business day before the Sales Notice is sent by Berlex to us (or
if there is no bid and asked price on such  business day, on the most recent day
on which a bid and asked price had been published in the Wall Street Journal) or
(ii) in the case of an  Agreed  Upon  Sale,  the  price  per  share at which the
Selling Stockholder proposes to sell the Offered Shares (the "Offered Price").



                                INDEMNIFICATION

     Insofar as indemnification for liabilities arising under the Securities Act
of 1933 may be permitted to directors,  officers and controlling  persons of the
registrant,  we have been  advised  that in the opinion of the  Commission  such
indemnification  is against  public policy as expressed in the Securities Act of
1933  and  is,  therefore,   unenforceable.  In  the  event  that  a  claim  for
indemnification  against  such  liabilities  (other  than  the  payment  by  the
registrant of expenses  incurred or paid by a director,  officer or  controlling
person of the  registrant  in the  successful  defense  of any  action,  suit or
proceeding)  is  asserted by such  director,  officer or  controlling  person in
connection with the securities being registered,  we will, unless in the opinion
of its counsel the matter has been settled by controlling precedent, submit to a
court of appropriate  jurisdiction the question whether such  indemnification by
it is against  public  policy as express in the Act and will be  governed by the
final adjudication of such issue.


                                  LEGAL MATTERS

     The legality of the Shares offered by this  Prospectus has been passed upon
by Greenbaum, Rowe, Smith, Ravin, Davis & Himmel LLP, Woodbridge, New Jersey.


                                     EXPERTS

     The financial statements  incorporated by reference in this Prospectus have
been audited by Grant Thornton,  LLP, independent  certified public accountants,
to the extent and for the periods set forth in their reports incorporated herein
in reliance  upon such report given upon the  authority of said firms as experts
in auditing and accounting.



<PAGE>



<TABLE>
<S>                                                              <C>

No   dealer,   salesperson   or  other   person  has  been
authorized  to  give  any   information  or  to  make  any       2,270,000  Shares of Common Stock
representations   in   connection   with   this   offering
other  than  those   contained  in  this  Prospectus  and,
if given  or made,  such  information  or  representations
must not be relied upon as having been  authorized  by the
Company.   This   Prospectus   does  not   constitute   an
offer  to sell or a  solicitation  of an  offer  to buy by
anyone  in  any   jurisdiction  in  which  such  offer  or
solicitation   is  not   authorized,   or  in  which   the
person   making   such  offer  or   solicitation   is  not                          BRADLEY
qualified  to do  so,  or to  any  person  to  whom  it is                   PHARMACEUTICALS, INC.
unlawful  to make  such  offer  or  solicitation.  Neither
the  delivery  of  this   Prospectus  nor  any  sale  made
hereunder  shall,  under  any  circumstances,   create  an
implication  there has not been any change in the  affairs
of the  Company  since the date hereof.

                    TABLE OF CONTENTS
                                                                                  PROSPECTUS
                                                Page
                                                ----
Available Information                             2
Incorporation of Certain
  Information by Reference                        3
Prospectus Summary                                4
Risk Factors                                      5
Use of Proceeds                                  11
Selling Shareholders                             12
Plan of Distribution                             12
Indemnification                                  14
Legal Matters                                    14                              APRIL , 1999
Experts                                          14

</TABLE>
<PAGE>

                                     PART II
                     INFORMATION NOT REQUIRED IN PROSPECTUS


Item 14.  Other Expenses of Issuance and Distribution.

The registrant  estimates  expenses in connection with the offering described in
this Registration Statement will be as follows:

Item                                                                Amount

Securities and Exchange Commission Registration Fee               $  749.38
Printing and Engraving Expenses                                      500.00
Accountants' Fees and Expenses                                     4,000.00
Legal Fees and Expenses                                            4,000.00
NASDAQ Listing Fees                                                    -
Placement Agent's Fees and Expenses                                    -
Miscellaneous                                                        750.62
                                                                  ---------

              Total                                              $10,000.00
                                                                 ----------
                                                                 ----------


Item 15.  Indemnification of Directors and Officers.

     The description set forth under the caption  "Indemnification  of Directors
and  Officers"  in the  Company's  Registration  Statement  on Form SB-2,  filed
October 15, 1997, No. 33-37935, is incorporated herein by reference.

Item 16.          Exhibits.

Exhibit
Numbers    Description of Documents

3.1        Certificate of Incorporation of the Company, as amended (Incorporated
           by reference from the Company's  Proxy  Statement for the 1998 Annual
           Meeting)

3.2        By-laws of the Registrant, as amended (Incorporated by reference from
           the Company's Proxy Statement for the 1998 Annual Meeting)

4.1        Placement Agent's Unit Purchase Option (Incorporated by reference 
           from the Company's Proxy Statement for the 1998 Annual Meeting)

10.1       1990 Stock Option Plan, as amended (Incorporated by reference to 
           Exhibit 10.1 to the Company's Annual Report on Form 10-KSB for the
           year ended December 31, 1996.

10.2       Form of 11%  Subordinated  Note dated June 14, 1990  (Incorporated
           by reference to Exhibit 10.6 to the Company's  Registration Statement
           on Form S-1, Registration No. 33-36120)

10.3       Asset Purchase Agreement between the Company and Hoechst Roussel 
           Pharmaceuticals Incorporated (Incorporated by reference to Exhibit 
           10.10 to the Company's Registration Statement on Form S-1,
           Registration No. 33-36120)

10.4       Asset Purchase Agreement dated December 15, 1992 between the Company,
           Upsher  Smith and Kenneth  Evenstad  (Incorporated  by  reference  to
           Exhibit 10.1 to the Company's Current Report on Form 8-K for an event
           dated December 15, 1992)

10.5       Manufacturing  Agreement dated December 15, 1992 between the Company,
           Upsher  Smith and Kenneth  Evenstad  (Incorporated  by  reference  to
           Exhibit 10.2 to the Company's Current Report on Form 8-K for an event
           dated December 15, 1992)

10.6       Asset Purchase Agreement dated March 30, 1993 between the Company and
           Tsumura  Medical Inc.  (Incorporated  by Reference to Exhibit 10.9 to
           the Company's  Annual Report on Form 10-K for the year ended December
           31, 1992

10.7       Trademark Security Agreement dated March 30, 1993 between the Company
           and Tsumura International Inc.  (Incorporated by reference to Exhibit
           10.10 to the Company's  Annual Report on Form 10-K for the year ended
           December 31, 1993

10.8       Purchase  Agreement  dated  November 10, 1993 between  Berlex and the
           Company, as amended by Amendments Numbers One and Two thereto,  dated
           November 19, 1993 and December 9, 1993, respectively (Incorporated by
           reference  to Exhibits  10.1 through  10.3 to the  Company's  Current
           Report on Form 8-K for an event dated December 10, 1993)

10.9       Trademark  Security  Agreement  dated December 9, 1993 between Berlex
           and the Company  (Incorporated  by  reference  to Exhibit 10.4 to the
           Company's  Current Report on Form 8-K for an event dated December 10,
           1993)

10.10      Supply and  Distribution  Agreement  dated  December 9, 1993  between
           Berlex and the Company  (Incorporated by reference to Exhibit 10.5 to
           the Company's  Current Report on Form 8-K for an event dated December
           10, 1993)

10.11      Form of Plan of Merger  dated as of January 31, 1994 between Doak and
           the  Company  (Incorporated  by  reference  to  Exhibit  10.2  to the
           Company's  Current Report on Form 8-K for an event dated February 14,
           1994)

10.13      Consulting Agreement dated as of January 31, 1994 between the Company
           and Dr. Krafchuk  (Incorporated  by references to Exhibit 10.3 to the
           Company's  Current Report on Form 8-K for an event dated February 14,
           1994)

10.14      Consulting Agreement dated as of January 31, 1994 between the Company
           and Mrs.  Krafchuk  (Incorporated by reference to Exhibit 10.4 to the
           Company's  Current Report on Form 8-K for an event dated February 14,
           1994)

10.15      Lease  Modification  Agreement  dated  as of  February  1994  between
           Dermkraft,  Inc. and Doak  (Incorporated by reference to Exhibit 10.6
           to the  Company's  Current  Report  on Form  8-K for an  event  dated
           February 14, 1994)

10.16      Purchase and Assignment Agreement between Upjohn and the Company 
           (Incorporated by reference to Exhibit 10.21 to the Company's Annual 
           Report on Form 10-K for the year ended December 31, 1993)

10.17      Amendment No. 4 dated January 6, 1996 to the Asset Purchase Agreement
           dated  November 10, 1993 between  Berlex  Laboratories,  Inc. and the
           Company  (Incorporated  by reference to Exhibit 10.1 to the Company's
           Current Report on Form 8-K for an event dated January 5, 1996)

10.18      Security  Agreement  dated as of January 5, 1995  between the Company
           and Berlex Laboratories,  Inc.  (Incorporated by reference to Exhibit
           10.2 to the Company's  Current  Report on Form 8-K for an event dated
           January 5, 1996)

10.19      Amendment  to  Trademark  Security  Agreement  dated as of January 5,
           1995, between the Company and Berlex Laboratories, Inc. (Incorporated
           by reference to Exhibit 10.3 to the Company's  Current Report on Form
           8-K for an event dated January 5, 1996)

10.20      Settlement  Agreement  dated  as of  September  30,  1996  among  the
           Company,  Stiefel Canada, Inc., Trans CanaDerm,  Inc. and Louis Vogel
           et al.  (Incorporated  by reference to Exhibit 10.1 to the  Company's
           Current Report on Form 8-K for an event dated September 30, 1996)

10.21      Amendment  No. 5 dated as of December 23, 1996 to the Asset  Purchase
           Agreement  between the Company and Berlex  (Incorporated by reference
           to Exhibit 10.1 to the  Company's  Current  Report on Form 8-K for an
           event dated December 23, 1996)

10.22      Security  Agreement and  subsidiary  Security  Agreement  dated as of
           December  23,  1996  among  Doak   Dermatologics,   Inc.  and  Berlex
           (Incorporated  by reference  to Exhibit  10.2 to the Company  Current
           Report on Form 8-K for an event dated December 23, 1996)

10.23      Confession of Judgment from the Company and Doak Dermatologics,  Inc.
           with respect to the March 1997 payment  (Incorporated by reference to
           Exhibit 10.3 to the Company's Current Report on Form 8-K for an event
           dated December 23, 1996)

10.24      Amendment No. 6 to Asset Purchase Agreement dated as of September 19,
           1997 between the Company and Berlex

10.25      Warrant to Purchase up to 750,000 Shares of Class A Common Stock of 
           the Company issued to Berlex

10.26      Loan and Security Agreement dated as of September 19, 1997 among CIT,
           the Company, Doak, Bradley Pharmaceuticals (Canada), Inc. and Bradley
           Pharmaceuticals Overseas, Ltd.

10.27      Assignment, Security Agreement and Mortgage - Trademarks and Patents,
           dated as of September 19, 1997 between Doak and CIT

10.28      Assignment, Security Agreement and Mortgage - Trademarks, dated as of
           September 19, 1997 between Doak and CIT

10.29      Guaranty dated September 19, 1997 of Daniel Glassman issued to CIT

21.1       Subsidiaries of the Registrant (Incorporated by reference to Exhibit
           21.1 to the Company's Annual Report on Form 10-KSB for the year ended
           December 31, 1996)

23.2       Consent of Grant Thornton LLP (page II-9)

24.1       Power of Attorney (page II-6)



Item 17.        Undertakings.

     The  undersigned   registrant  hereby  undertakes  that,  for  purposes  of
determining  any liability  under the Securities Act of 1933, each filing of the
registrant's  annual  report  pursuant to Section  13(a) or Section 15(d) of the
Securities  Exchange  Act of 1934  that is  incorporated  by  reference  in this
registration  statement  shall  be  deemed  to be a new  registration  statement
relating to the securities offered therein,  and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.

     Insofar as indemnification for liabilities arising under the Securities Act
of 1933 may be permitted to directors,  officers and controlling  persons of the
registrant,  the  registrant has been advised that in the opinion the Securities
and  Exchange  Commission  such  indemnification  is  against  public  policy as
expressed in the Securities Act of 1933 and is, therefore, unenforceable. In the
event that a claim for indemnification  against such liabilities (other than the
payment by the registrant of expenses incurred or paid by a director, officer or
controlling  person of the registrant in the  successful  defense of any action,
suit or proceeding) is asserted by such director,  officer or controlling person
in connection with the securities being registered,  the registrant will, unless
in the  opinion  of its  counsel  the matter  has been  settled  by  controlling
precedent,  submit to a court of appropriate  jurisdiction  the question whether
such  indemnification  by it is against  public policy as express in the Act and
will be  governed  by the final  adjudication  of such  issue.  The  undersigned
registrant hereby undertakes:


     (1) To file,  during any period in which  offers or sales are being made of
the  securities   registered   hereby,  a   post-effective   amendment  to  this
Registration Statement:

     (i)  To  include  any  prospectus  required  by  Section  10(a)(3)  of  the
Securities Act of 1933;

     (ii) To reflect in the  Prospectus  any facts or events  arising  after the
effective date of the Registration  Statement (or the most recent post-effective
amendment  thereof)  which,  individually  or  in  the  aggregate,  represent  a
fundamental  change in the information set forth in the Registration  Statement;
and

     (iii) To  include  any  material  information  with  respect to the plan of
distribution  not  previously  disclosed  in the  Registration  Statement or any
material change to such information in the Registration Statement;

provided  however that the  undertakings  set forth in  paragraphs  (i) and (ii)
above do not apply if the Registration  Statement is on Form S-3 or Form S-8 and
the information  required to be included in a post-effective  amendment by those
paragraphs is contained in periodic reports filed by the Registrant  pursuant to
Section  13 or Section  15(d) of the  Securities  Exchange  Act of 1934 that are
incorporated by reference in the Registration Statement.

     (2) That, for the purpose of determining any liability under the Securities
Act of 1933,  each  such  post-effective  amendment  shall be deemed to be a new
registration  statement  relating to the  securities  offered  therein,  and the
offering of such  securities at that time shall be deemed to be the initial bona
fide offering thereof.

     (3) To remove from registration by means of a post-effective  amendment any
of the securities being registered which remain unsold at the termination of the
offering.

<PAGE>


                                   SIGNATURES

     Pursuant to the  requirements of the Securities Act of 1933, the registrant
certifies  that it has  reasonable  ground to  believe  that it meets all of the
requirements  for  filing  on Form S-3 and has  duly  caused  this  Registration
Statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized, in Fairfield, New Jersey, on the 8th day of April, 1999.

                                               BRADLEY PHARMACEUTICALS, INC.


                                               By:   /s/ Daniel Glassman
                                                  --------------------------
                                                   DANIEL GLASSMAN
                                                   Chairman of the Board


     KNOW ALL MEN BY THESE PRESENTS,  that each person whose  signature  appears
below  constitutes  and  appoints  Daniel  Glassman,  his or her true and lawful
attorney-in-fact and agent, with full power of substitution and revocation,  for
him or her and in his or her name,  place and stead,  in any and all capacities,
to sign (i) any and all amendments (including post-effective amendments) to this
Registration  Statement and to the file the same with all exhibits thereto,  and
other documents in connection therewith and (ii) any registration  statement and
any and all  amendments  thereto,  relating to the offer  covered  hereby  filed
pursuant to Rule 462(b) under the  Securities  Act of 1933,  with the Securities
and Exchange  Commission,  granting unto said  attorney-in-fact  and agent, full
power and authority to do an perform each and every act and thing  requisite and
necessary  to be done as fully to all intents and purposes as he or she might or
could  do  in  person,   hereby   ratifying   and   confirming   all  that  said
attorney-in-fact and agent, or his substitute or substitutes, may lawfully do or
cause to be done by virtue hereof.

     Pursuant  to  the   requirements  of  the  Securities  Act  of  1933,  this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities and on the date indicated:

Signature                      Title                              Date
- ---------                      -----                              ----

/s/ Daniel Glassman            Chairman of the Board              April 8, 1999
- --------------------------     President and Chief
Daniel Glassman                Executive Officer

/s/ Iris S. Glassman           Treasurer and Director             April 8, 1999
- --------------------------
Iris S. Glassman


/s/ David H. Hillman           Secretary and Director             April 8, 1999
- --------------------------


/s/ Philip W. McGinn, Jr.      Director                           April 8, 1999
- --------------------------
Philip W. McGinn, Jr.


/s/ Seymour I. Schlager        Director                           April 8, 1999
- --------------------------
Seymour I. Schlager


/s/ Alan G. Wolin              Director                           April 8, 1999
- --------------------------
Alan G. Wolin
<PAGE>
                                                                       Exhibit 5
           Greenbaum, Rowe, Smith, Ravin, Davis & Himmel LLP
                           Metro Corporate Campus One
                                  P.O. Box 5600
                            Woodbridge, NJ 07095-0988
                                 April     , 1999

Bradley Pharmaceuticals, Inc.
383 Route 46 West
Fairfield, New Jersey 07004

           Re:   Bradley Pharmaceuticals, Inc.

Gentlemen:

            We have  acted  as  counsel  to  Bradley  Pharmaceuticals,  Inc.,  a
Delaware  Corporation  (the  "Company"),  in  connection  with the filing by the
Company  of a  Registration  Statement  on Form S-3  (Registration  No.  333- ),
covering the  registration of 2,270,000  shares of common stock,  par value $.01
per share ("Common Stock"). We have been asked to issue an opinion as to whether
the Common Stock being  registered  will,  when sold, be legally  issued,  fully
paid, non-assessable, and binding obligations of the Company.

           As  counsel to the  Company,  we have  examined  the  Certificate  of
Incorporation  and By-Laws,  as amended to date, and other corporate  records of
the Company and have made such other  investigations as we have deemed necessary
in connection with the opinion  hereinafter  set forth.  We have relied,  to the
extent we deem such reliance  proper,  upon certain factual  representations  of
officers and  directors of the Company given in  certificates,  in answer to our
written  inquiries  and  otherwise,  and,  although  we have  not  independently
verified all of the facts contained  therein,  nothing has come to our attention
that would cause us to believe that any of the statements  contained therein are
untrue or misleading.

           In making the aforesaid examinations, we have assumed the genuineness
of all  signatures  and the  conformity  to  original  documents  of all  copies
furnished  to us. We have  assumed  that the  corporate  records of the  Company
furnished to us constitute all of the existing  corporate records of the Company
and include all corporate proceedings taken by it.

           Based solely upon and subject to the foregoing, we are of the opinion
that the shares of Common  Stock are duly  authorized,  issued and full paid and
non-assessable, and the issuance of such shares by the Company is not subject to
any preemptive or similar rights.

           We hereby  consent to the filing of this opinion as an Exhibit to the
aforesaid  Registration  Statement  and to the  reference  to our firm under the
caption "Legal Matters" in the Prospectus.

                                                Very truly yours,

                                                Greenbaum, Rowe, Smith,
                                                Ravin, Davis & Himmel LLP

<PAGE>



                                                                      EXHIBIT 23

               CONSENT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS


     We have issued our report dated March 9, 1999 accompanying the consolidated
financial  statements of Bradley  Pharmaceuticals,  Inc. appearing in the Annual
Report on Form 10-KSB for the year ended December 31, 1998 which is incorporated
by reference in this Registration  Statement. We consent to the incorporation by
reference in the Registration  Statement of the aforementioned report and to the
use of our name as it appears under the caption "Experts."


GRANT THORNTON LLP





Parsippany, New Jersey
April 7, 1999


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