PAMIDA HOLDINGS CORP/DE/
DEF 14A, 1998-04-22
VARIETY STORES
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      Schedule 14A Information

      Proxy Statement  Pursuant  to Section  14(a)  of the  Securities  Exchange
Act of 1934.

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:
[ ] Preliminary Proxy Statement
[ ] Confidential,  for  Use  of  the  Commission  Only  (as  permitted  by  Rule
    14a-6(e)(2))
[X] Definitive Proxy Statement
[ ] Definitive Additional Materials
[ ] Soliciting Material Pursuant to Section 240.14a-11 (c) or Section 240.14a-12

                          PAMIDA HOLDINGS CORPORATION
                (Name of Registrant as Specified In Its Charter)

                                      N/A
    (Name of Person (s) Filing Proxy Statement if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):
[X] No fee required
[ ] Fee Computed on table below per Exchange Act Rules 14a-6 (i) (l) and 0-11.
      (1) Title of each class of securities to which transaction applies:
      ...................................................................
      (2) Aggregate number of securities to which transaction applies:
      ...................................................................
      (3) Per Unit price or other underlying value of transaction computed
          pursuant to Exchange Act Rule 0-11:
      ...................................................................
      (4) Proposed maximum aggregate value of transaction:
      ...................................................................
      (5) Total fee paid:
      ...................................................................
[ ] Fee paid previously with preliminary materials.
[ ] Check box if any part of the fee is offset as provided by Exchange Act  Rule
    0-11(a)(2) and identify  the filing  for which the  offsetting fee  was paid
    previously.  Identify the previous filing by registration statement  number,
    or the Form or Schedule and the date of its filing.
      (1) Amount Previously Paid:
      ...................................................................
      (2) Form, Schedule or Registration Statement No.:
      ...................................................................
      (3) Filing Party:
      ...................................................................
      (4) Date Filed:
      ...................................................................
<PAGE>

                           PAMIDA HOLDINGS CORPORATION

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

                                  May 21, 1998


     The Annual  Meeting  of  Stockholders  of Pamida  Holdings  Corporation,  a
Delaware  corporation,  will be held on Thursday,  May 21, 1998, at 8:30 a.m. at
the  office  of the  Corporation,  8800 "F"  Street,  Omaha,  Nebraska,  for the
following purposes:

     1.   To elect a Board of Directors.

     2.   To approve the Pamida Holdings Corporation 1998 Stock Incentive Plan.

     3.   To  transact  such other  business  as  properly  may come  before the
          meeting and any adjournments thereof.

     The stock transfer books of the Corporation  will not be closed.  The Board
of  Directors  of the  Corporation  has fixed the close of business on March 23,
1998, as the record date for  determining  the  stockholders  of the Corporation
entitled to notice of and to vote at the meeting.


Dated  March 25, 1998                   BY ORDER OF THE BOARD OF DIRECTORS,

                                        FRANK A. WASHBURN, Secretary


        PLEASE MARK, SIGN, AND DATE THE ACCOMPANYING PROXY AND RETURN IT
      PROMPTLY IN THE ENVELOPE ENCLOSED FOR YOUR USE. THE PROXY WILL NOT BE
            USED IF YOU ATTEND THE MEETING IN PERSON AND SO REQUEST.


                           PAMIDA HOLDINGS CORPORATION
                                 PROXY STATEMENT

                         ANNUAL MEETING OF STOCKHOLDERS

                                  MAY 21, 1998

     This Proxy  Statement is furnished in connection  with the  solicitation by
the Board of Directors (the "Board of Directors") of Pamida Holdings Corporation
(the  "Corporation") of proxies from holders of the Corporation's $.01 par value
Common Stock ("Common Stock") for use at the 1998 annual meeting of stockholders
of the Corporation to be held on May 21, 1998, at 8:30 a.m. at the office of the
Corporation,  8800 "F" Street, Omaha,  Nebraska, and at any adjournments thereof
(the "Annual Meeting"), for the purposes set forth in the accompanying Notice of
Annual Meeting of  Stockholders.  Holders of record of Common Stock at the close
of business on March 23, 1998, will be entitled to vote at the Annual Meeting.

     The mailing address of the principal  executive  offices of the Corporation
is 8800  "F"  Street,  Omaha,  Nebraska  68127.  This  Proxy  Statement  and the
accompanying  form of Proxy are first being sent to the holders of Common  Stock
on or about April 17, 1998.

                    OUTSTANDING SECURITIES AND VOTING RIGHTS

     The Board of Directors of the  Corporation  has fixed the close of business
on March 23, 1998, as the record date for  determining  the  stockholders of the
Corporation entitled to notice of and to vote at the Annual Meeting.

     The  accompanying  Proxy may be revoked by the person giving it at any time
prior to its being voted; such revocation may be accomplished by a letter, or by
a duly  executed  Proxy  bearing a later date,  filed with the  Secretary of the
Corporation prior to the Annual Meeting.  If a stockholder who has given a Proxy
is present at the Annual Meeting and wishes to vote in person,  such stockholder
may withdraw the Proxy at that time.

     On March 23, 1998, the  Corporation  had issued and  outstanding  5,645,306
shares of Common Stock, each such share entitling the holder thereof to one vote
upon each matter to be voted upon at the Annual Meeting.  An additional  325,133
shares of Common  Stock in the  aggregate  are  issuable  to certain  holders of
previously outstanding notes and preferred stock of the Corporation who have not
yet  delivered  such  securities to the  Corporation  in exchange for the Common
Stock  certificates to which they have become entitled;  such shares will not be
entitled to vote at the Annual Meeting or thereafter until such certificates are
issued. Stockholders entitled to vote in the election of directors at the Annual
Meeting  have  cumulative  voting  rights  in such  election,  and  there are no
conditions precedent to the exercise of such rights. The existence of cumulative
voting rights means that a  stockholder  may cast a total number of votes in the
election for  directors  which is equal to the number of directors to be elected
multiplied by the number of such  stockholder's  shares;  such votes may be cast
entirely for one candidate or may be distributed  equally or unequally  among as
many candidates as the stockholder may consider appropriate.

     The  presence  in person or by proxy of the  holders of a  majority  of the
outstanding  shares of Common  Stock  entitled to vote at the Annual  Meeting is
necessary to constitute a quorum at the Annual  Meeting.  Assuming that a quorum
is  present  at  the  Annual  Meeting,  under  Delaware  law  and  the  Restated
Certificate of Incorporation  of the Corporation  (the "Restated  Certificate"),
(i) the six nominees for election as directors  who receive the greatest  number
of votes cast in the election of directors will be elected as directors and (ii)
the 1998 Stock Incentive Plan of the  Corporation  will require for its approval
the  affirmative  vote of a majority  of the shares of Common  Stock  present or
represented by proxy at the Annual Meeting and entitled to vote.

     In the  election of  directors,  any action other than a vote for a nominee
will have the practical  effect of a vote against such  nominee,  but only votes
cast in favor of a nominee  will  directly  affect the  outcome of the  election
since the six nominees  receiving the greatest  number of votes will be elected.
Abstentions  and broker  "non-votes"  are not deemed to be "votes  cast" for any
purpose, but the shares involved will be counted as present and entitled to vote
for purposes of determining whether a quorum is present at the Annual Meeting. A
broker  "non-vote"  occurs when a nominee holding shares for a beneficial  owner
does  not  vote on a  particular  matter  because  the  nominee  does  not  have
discretionary authority to vote on such matter and has not received

<PAGE>                                  1

voting   instructions   from  the  beneficial  owner  of  the  shares  involved.
Abstentions  and broker  "non-votes" on the proposed  approval of the 1998 Stock
Incentive  Plan of the  Corporation  will  have the  practical  effect  of votes
against such proposal.

     The Restated  Certificate  provides that all proxies,  ballots,  votes, and
tabulations  that identify the particular  vote of holders of Common Stock shall
be confidential  and shall not be disclosed  except (i) to independent  election
inspectors appointed by the Corporation who shall not be directors, officers, or
employees of the  Corporation,  (ii) as required by law, or (iii) when expressly
requested by the voting stockholder.

     The following table sets forth  information as to the beneficial  ownership
of  Common  Stock of each  person  or group  who,  as of March 6,  1998,  to the
knowledge  of the  Corporation,  beneficially  owned  more than 5% of the Common
Stock:

                                                 Number of
                  Name and                       Shares of
                 Address of                     Common Stock        Percent
                 Beneficial                     Beneficially          of
                   Owner                           Owned             Class
          ------------------------------        ------------        -------
          399 Venture Partners, Inc. (1)          907,387           15.20%
          399 Park Avenue
          New York, NY  10043

          Natasha Partnership (2)                 574,000            9.61%
          Nathalie P. Comfort
          63 South Beach Road
          Hobe Sound, FL  33475
- -----------------------
(1)  399 Venture  Partners,  Inc.  is an indirect  wholly  owned  subsidiary  of
     Citicorp.   Information  relating  to  the  stockholdings  of  399  Venture
     Partners,  Inc.  is based  upon a  Schedule  13G  filed by  Citicorp  as of
     December 31, 1997. M. Saleem Muqaddam, a director of the Corporation,  is a
     Vice President of 399 Venture  Partners,  Inc. 399 Venture  Partners,  Inc.
     also owns 3,050,473  shares of Nonvoting  Common Stock of the  Corporation,
     which represent 100% of the outstanding  shares of such class.  Such shares
     of Nonvoting Common Stock have no voting rights at the Annual Meeting.
(2)  According to a Schedule 13D,  amended  through  January 21, 1994,  filed on
     behalf of Natasha Partnership ("Natasha"),  Nathalie P. Comfort is the sole
     general partner of Natasha with sole voting and sole dispositive power over
     the shares of Common  Stock  owned by  Natasha  and  therefore  also may be
     deemed to be the beneficial owner of such shares.

     The  following  table  sets  forth  information  as to each class of equity
securities of the  Corporation  beneficially  owned as of March 6, 1998, by each
director of the  Corporation,  by each nominee for election as a director of the
Corporation, by the executive officers of the Corporation,  and by all directors
and executive officers of the Corporation as a group:

                                              Number of
                                              Shares of
                                            Common Stock            Percent
                 Beneficial                 Beneficially              of
                   Owner                      Owned(1)               Class
          --------------------------    -------------------------   -------
           L. David Callaway, III             16,500 (2)             0.28%
           Stuyvesant P. Comfort             204,067                 3.42%
           Steven S. Fishman                 163,522 (3)             2.69%
           George R. Mihalko                  14,375 (4)             0.24%
           M. Saleem Muqaddam                 20,000                 0.33%
           Peter J. Sodini                     1,000                 0.02%
           Frank A. Washburn                  28,233 (5)             0.47%
           All directors and
             executive officers as a
             group (7 persons)               447,697 (2)(3)(4)(5)    7.33%
- -----------------------

<PAGE>                                  2

(1)  Each  person  named in the  table  above  has sole  voting  power  and sole
     investment  power with  respect  to the  shares  set forth  after his name,
     except for the shares  referred  to in notes (2) and (3) as being  owned or
     held by the person's spouse.
(2)  Mr.  Callaway  disclaims  beneficial  ownership of these shares,  which are
     owned by his wife.
(3)  Mr. Fishman disclaims beneficial ownership of 40,000 of these shares, which
     are held by his wife as custodian for their  children.  Mr. Fishman has the
     right to acquire  beneficial  ownership of 113,522 of these shares pursuant
     to currently exercisable options.
(4)  Mr. Mihalko has the right to acquire beneficial ownership of 6,200 of these
     shares pursuant to currently exercisable options.
(5)  Mr.  Washburn  has the right to acquire  beneficial  ownership of 15,133 of
     these shares pursuant to currently exercisable options.

                              ELECTION OF DIRECTORS

     At the Annual Meeting, the stockholders will elect a board of six directors
for a term  extending  until the 1999  annual  meeting  of  stockholders  of the
Corporation and until their respective successors have been elected and qualify.
Proxies in the accompanying form which are received by the Board of Directors in
response to this  solicitation  will,  unless  contrary  instructions  are given
therein,  be voted by the persons  named  therein as proxies in favor of the six
nominees for directors  listed below.  The persons named as proxies  reserve the
right,  however, to vote such proxies cumulatively and for the election of fewer
than  all of the  nominees  for  directors  but do not  intend  to do so  unless
nominees other than those listed below are nominated at the Annual Meeting.  The
Board of Directors  believes  that all of the six nominees  listed below will be
available to serve and will serve as directors  if elected;  however,  if any of
such nominees is not so available at the time of the  election,  the proxies may
be voted in the  discretion  of the persons  named therein for the election of a
substitute  nominee.  The six nominees receiving the greatest number of votes at
the Annual Meeting will be elected as directors.

     Set forth below is certain information as of March 6, 1998, with respect to
the  nominees for election as  directors  of the  Corporation.  The  information
relating  to  their  respective   business   experience  was  furnished  to  the
Corporation  by such  persons.  All of the  nominees  presently  are  serving as
directors of the  Corporation,  and all of the nominees have been  nominated for
reelection by the Board of Directors.



                                         Positions and
                                         Offices with                   Director
Nominee                       Age        the Corporation                 Since
- -------------------------     ---        --------------------------     --------
L. David Callaway, III(2)     58         Director                         1994

Stuyvesant P. Comfort(1)      27         Director                         1994

Steven S. Fishman             47         Chairman of the Board,           1993
                                         President, Chief Executive
                                         Officer, and Director
  
M. Saleem Muqaddam(1)(2)      51         Director                         1993

Peter J. Sodini(1)(2)         57         Director                         1990

Frank A. Washburn             49         Executive Vice President,        1995
                                         Chief Operating Officer,
                                         and Director
- -------------------------
(1)  Member of Compensation and Stock Option Committees.
(2)  Member of Audit Committee.

     Mr.  Callaway  is  Chairman  of the Board and Chief  Executive  Officer  of
Express Messenger Systems, Inc. Previously,  Mr. Callaway spent approximately 30
years with Citicorp and various of its affiliates  (most recently,  from 1986 to
1993, as a Vice  President of Citicorp  Venture  Capital,  Ltd.) in a variety of
corporate  and  investment  banking  assignments.  An  affiliate  of 399 Venture
Partners,  Inc., a substantial stockholder of the Corporation,  is a substantial
stockholder of Express Messenger Systems, Inc.


<PAGE>                                  3

     Mr. Comfort has been employed since March 1996 by Microsoft  Corporation as
a  business  development  and  investment  analyst.  He  is a  graduate  of  the
University of Pennsylvania  Wharton School and the New York University School of
Law  and  was a  private  investor  for  several  years  prior  to  his  current
employment.

     Mr.  Fishman has served as  President  and Chief  Executive  Officer of the
Corporation and Pamida,  Inc. ("Pamida") since April 1993 and as Chairman of the
Board of the  Corporation and Pamida since August 1993. From 1988 to March 1993,
Mr.  Fishman was employed by Caldor,  Inc. as Senior Vice  President and General
Merchandise Manager-Homelines. Mr. Fishman is a director of Pamida.

     Mr.  Muqaddam has served as a Vice President of Citicorp  Venture  Capital,
Ltd.  and its  affiliated  investment  companies  since  1989.  Previously,  Mr.
Muqaddam  spent 15 years with Citicorp and Citibank,  N.A. in senior  managerial
positions in the international  corporate banking area, primarily in Europe, and
at the  corporate  headquarters  in New York.  Mr.  Muqaddam  is a  director  of
Chromcraft Revington, Inc. and Plantronics Inc.

     Mr.  Sodini  has been  employed  since  April 1996 as  President  and Chief
Executive Officer of The Pantry,  Inc., an operator of convenience  stores; from
February to April 1996 he was Chief Operating Officer of such company. From 1992
through 1995, Mr. Sodini served as Chief  Executive  Officer of Purity  Supreme,
Inc., an operator of grocery supermarkets. From 1990 to early 1993, he served as
Chairman  of the  Board  of  Buttrey  Food & Drug,  Inc.  Mr.  Sodini  has  been
associated  with the investment  firm of Freeman Spogli & Co.  Incorporated as a
consultant  since 1988. Mr. Sodini is a director of  Transamerica  Income Shares
and Buttrey Food & Drug, Inc.

     Mr. Washburn has served as Chief  Operating  Officer of the Corporation and
Pamida since March 6, 1997,  Executive Vice President of the  Corporation  since
September  1995,  and Executive  Vice  President of Pamida since  February 1995,
having  previously  served as Senior Vice President - Human  Resources of Pamida
since 1993 and as Vice  President - Human  Resources of Pamida  since 1987.  Mr.
Washburn also serves as Secretary of the  Corporation  and Pamida.  Mr. Washburn
joined Pamida's predecessor in 1965. He is a director of Pamida.

     The Board of  Directors  met seven  times  during  the  fiscal  year  ended
February 1, 1998.

     The  Compensation  Committee of the Board of Directors  met one time during
the fiscal year ended February 1, 1998. The Committee's functions are to provide
oversight with respect to the  compensation  and benefit  policies,  plans,  and
programs of the Corporation for the executive  officers of the Corporation  and,
to the extent not otherwise determined by contract or formal plan, to review and
recommend  to the Board of  Directors  salaries,  bonuses,  and  other  employee
benefits and  compensation for the executive  officers of the  Corporation.  The
members of the  Compensation  Committee also are the members of the Stock Option
Committee of the Board of Directors; the latter Committee is responsible for the
administration  of the  Corporation's  1992 Stock  Option  Plan,  including  the
granting of stock options thereunder,  and met once during the fiscal year ended
February 1, 1998.

     The Audit  Committee  of the Board of  Directors  met two times  during the
fiscal year ended February 1, 1998. The  Committee's  functions are to recommend
to the  Board  of  Directors  the  firm  to be  appointed  as the  Corporation's
independent  accountants,  to review and approve the scope of the  Corporation's
annual  audit,  to  review  the  audit  findings  and   recommendations  of  the
Corporation's  independent  accountants,   to  consult  with  the  Corporation's
independent  accountants  and internal  auditors  concerning  the  Corporation's
financial controls,  accounting procedures,  and internal auditing function, and
to  consider  and review  such  other  matters  relating  to the  financial  and
accounting affairs of the Corporation as the Committee may deem appropriate.

     The Board of Directors has no Nominating Committee.

     During the fiscal year ended  February 1, 1998,  Mr. Sodini  attended fewer
than 75% of the  aggregate  number of meetings of the Board of Directors and the
Committees on which he serves.

<PAGE>                                  4

                COMPENSATION OF DIRECTORS AND EXECUTIVE OFFICERS

     ANNUAL  EXECUTIVE  COMPENSATION.  The  following  table  shows  the  annual
compensation paid by the Corporation and Pamida for services rendered during the
fiscal years ended February 1, 1998,  February 2, 1997, and January 28, 1996, to
the Chief Executive Officer of the Corporation during fiscal 1998 and to each of
the persons who were executive officers of the Corporation at February 1, 1998:

<TABLE>
<CAPTION>
                           SUMMARY COMPENSATION TABLE
<S>                     <C>      <C>        <C>        <C>                 <C>             <C>
                                                                             Long-Term
                                                                           Compensation
                                          Annual Compensation                 Awards
                        -----------------------------------------------    -------------
Name and                                                   Other           Stock Options
Principal               Fiscal                             Annual           (Number of       All Other
Position                 Year     Salary     Bonus     Compensation (1)       Shares)      Compensation (2)
- -------------------     ------   --------   --------   ----------------    -------------   ----------------
Steven S. Fishman,        1998   $500,050   $234,242      $    --               6,200         $40,099
Chairman of the           1997   $506,973   $     --      $    --              25,800         $34,427
Board, President,         1996   $444,088   $     --      $    --               2,778         $24,310
and Chief Executive
Officer

Frank A. Washburn,        1998   $270,185   $128,833      $    --               3,000         $21,037
Executive Vice            1997   $223,127   $     --      $    --              13,000         $16,013
President (3)             1996   $194,281   $ 25,000      $    --              14,667         $12,877

George R. Mihalko,        1998   $207,396   $ 55,873      $    --               1,500         $18,665
Senior Vice               1997   $182,935   $ 15,000      $    --               6,500         $11,515
President and             1996   $ 58,385   $ 35,000      $29,836 (5)          10,000         $ 2,856
Chief Financial
Officer (4)
- ------------------------------
</TABLE>
(1)  Except  as  otherwise  indicated  in this  column,  perquisites  and  other
     benefits,  securities,  or  property  for any of the named  persons did not
     exceed the lesser of  $50,000 or 10% of the total  amount of annual  salary
     and bonus.
(2)  All Other  Compensation for fiscal 1998 consists of contributions by Pamida
     to its 401(k) plan and 1995 Deferred  Compensation Plan ($4,000 and $36,099
     for Mr.  Fishman,  $4,000  and  $17,037  for Mr.  Washburn,  and $3,481 and
     $13,623 for Mr. Mihalko) and $1,561 of imputed interest on an interest-free
     loan of $50,000 made to Mr. Mihalko during fiscal 1998.  Pamida's  Deferred
     Compensation  Plan provides for elective  salary  deferrals by participants
     (not less than 2% and not more than 10% of base salary);  Pamida  matches a
     participant's  deferral  quarterly  up to 5% of base  salary and  credits a
     participant's deferral account quarterly with an interest equivalent at the
     rate of 7% per annum.
(3)  Mr.  Washburn  became an executive  officer of the Corporation in September
     1995.  Information  concerning his prior  employment by Pamida appears on a
     previous page of this Proxy Statement.
(4)  Mr.  Mihalko  became an executive  officer of the  Corporation in September
     1995. Prior to that time he was not employed by the Corporation or Pamida.
(5)  $16,849 of this amount was a sign-on bonus in connection with Mr. Mihalko's
     initial  employment  by the  Corporation,  and  $11,873 of this  amount was
     reimbursement of various moving and relocation expenses.

     STOCK OPTIONS AND LONG-TERM  INCENTIVE AWARDS. The following tables contain
information  concerning  stock options granted to the executive  officers of the
Corporation  during fiscal 1998,  options held by such executive officers at the
end of fiscal  1998,  and  long-term  incentive  awards  made to such  executive
officers during fiscal 1998:

<PAGE>                                  5

<TABLE>
<CAPTION>
                        OPTION GRANTS IN LAST FISCAL YEAR
                                                                         Potential
                                                                    Realizable Value at
                                                                       Assumed Annual
                                                                    Rates of Stock Price
                                                                        Appreciation
                 Individual Grants (1)                              for Option Term  (2)
- ---------------------------------------------------------     ------------------------------
<S>                  <C>           <C>          <C>            <C>          <C>       <C>
                                   % of Total
                                    Options
                      Options      Granted to
                     Granted (3)   Employees     Exercise
                     (Number of    in Fiscal      Price        Expiration
      Name             Shares)        Year        ($/Sh)          Date        5%        10%
- -----------------    -----------   ----------   ----------     ----------   -------   -------
Steven S. Fishman      6,200         15.2%       $3.0625         3-6-07     $11,941   $30,261
Frank A. Washburn      3,000          7.4%       $3.0625         3-6-07     $ 5,778   $14,642
George R. Mihalko      1,500          3.7%       $3.0625         3-6-07     $ 2,889   $ 7,321
- -----------------
</TABLE>

(1)  The options granted during fiscal 1998 were granted under the Corporation's
     1992 Stock Option Plan (the  "Plan") by the Stock  Option  Committee of the
     Board of Directors;  the members of such  committee also are the members of
     the Compensation  Committee of the Board of Directors.  Such options relate
     to shares of the Common Stock,  were granted at prices equal to the average
     of the high and low  prices  of the  Common  Stock  on the  American  Stock
     Exchange on the date of the grants,  and are intended to be incentive stock
     options for federal  income tax  purposes  to the extent  permitted  by the
     Internal Revenue Code of 1986.
(2)  The  calculations are made at the 5% and 10% rates prescribed by Securities
     and  Exchange  Commission  regulation  and are  not  intended  to  forecast
     possible future  appreciation of the Common Stock. The calculations  assume
     the indicated  annual rates of  appreciation  of the exercise price for ten
     years on a  compounded  basis for all of the shares  covered by the option,
     minus the aggregate exercise price.
(3)  These  options  become  exercisable  in  five  equal  annual   installments
     beginning  March  6,  1998,  subject  to the  terms  of the  Plan  and  the
     applicable stock option agreement.

<TABLE>
<CAPTION>
                AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR
                        AND FISCAL-YEAR-END OPTION VALUES

<S>                   <C>                 <C>          <C>               <C>
                                                        Number of
                                                          Shares           Value of
                                                        Underlying       Unexercised
                                                        Unexercised      In-the-Money
                                                        Options at        Options at
                                                        2-1-98 (1)        2-1-98 (2)
                        Number of                      -------------     -------------
                      Shares Acquired      Value       Exercisable/      Exercisable/
      Name              on Exercise       Realized     Unexercisable     Unexercisable
- -----------------     ---------------     --------     -------------     -------------
Steven S. Fishman              --            --           109,882            $79,675
                                                           56,840            $51,098
Frank A. Washburn              --            --            10,533            $ 8,926
                                                           21,800            $30,263
George R. Mihalko              --            --             5,300            $ 5,900
                                                           12,700            $19,256
- -----------------
</TABLE>
(1)  All options relate to shares of the Common Stock and were granted under the
     Corporation's 1992 Stock Option Plan.
(2)  Based upon the $4.75 market value of the underlying Common Stock on January
     30,  1998,  the last day of the fiscal year on which  trading in the Common
     Stock  occurred,  minus the option exercise price for the shares covered by
     the option.


<PAGE>                                  6


            LONG-TERM INCENTIVE PLANS--AWARDS IN LAST FISCAL YEAR (1)

                                          Performance or Other Period
     Name             Number of Units     Until Maturation or Payout
- -----------------     ---------------     ---------------------------
Steven S. Fishman        125,000               3-6-97 to 3-5-00
Frank A. Washburn         68,750               3-6-97 to 3-5-00
George R. Mihalko         42,000               3-6-97 to 3-5-00


(1)  Under separate Long-Term Incentive Award Agreements between Pamida and each
     executive  officer named in the table above, if such executive officer is a
     regular  full-time  employee of Pamida at the close of business on March 5,
     2000,  and at such  time has been  continuously  employed  by  Pamida  on a
     regular  full-time  basis  since  March 6, 1997,  then Pamida will pay such
     executive  officer in cash on or before April 15, 2000,  an amount equal to
     the product of the number of units set forth after such executive officer's
     name in the table above  multiplied  by the  positive  difference,  if any,
     resulting  from the  subtraction  of (a) $3.0625 from (b) the lesser of (i)
     the Average Price or (ii) $9.0625. "Average Price" means the average of the
     closing  prices of the Common Stock on the American  Stock  Exchange on the
     first 20 trading  days  subsequent  to March 5,  2000,  on which the Common
     Stock is traded on such Exchange.  Each Long-Term Incentive Award Agreement
     also provides for a payment at the  discretion of the Board of Directors if
     the executive  officer's  employment by Pamida terminates prior to March 5,
     2000, by reason of his death or disability  and for certain  payments based
     on the Common Stock price appreciation to the date of the event in the case
     of a change of control of the Corporation or Pamida or a termination of the
     executive officer's employment without cause.

     EMPLOYMENT AND OTHER AGREEMENTS.  Mr. Fishman was employed by Pamida as its
President and Chief Executive Officer,  effective April 19, 1993, pursuant to an
employment  agreement  having a  three-year  term ending on April 18,  1996.  On
September 22, 1995,  the  Corporation  and Pamida  entered into a new employment
agreement  with Mr.  Fishman  which  superseded  the 1993  agreement  except  as
otherwise  described in this paragraph.  The term of the 1995 agreement  extends
through  April 18, 2001.  Through  April 18, 1996,  Mr.  Fishman was entitled to
receive a base salary at an annual  rate of  $450,000  (the rate for such period
provided  for in the 1993  agreement);  thereafter,  Mr.  Fishman is entitled to
receive  a base  salary  at an annual  rate of not less  than  $500,000  for the
remaining term of the 1995 agreement.  Under the 1995 agreement, Mr. Fishman was
entitled  to and did receive an  incentive  bonus for fiscal 1998 based upon the
financial  performance of the Corporation and its subsidiaries on a consolidated
basis and the comparable store sales  performance of Pamida's  stores.  The 1995
agreement  requires the Board of Directors and Mr. Fishman to agree periodically
upon incentive  bonus programs for Mr. Fishman for fiscal 1999 through 2001. Mr.
Fishman's fiscal 1999 incentive bonus program provides for a potential incentive
bonus  based  upon  the  financial   performance  of  the  Corporation  and  its
subsidiaries on a consolidated  basis and the comparable store sales performance
of Pamida's  stores.  Mr. Fishman also is entitled to customary  fringe benefits
under the 1995 agreement.  In the event of Mr.  Fishman's death, his base salary
would  continue  for 90 days,  and his estate  would be  entitled  to a pro rata
portion of his  incentive  bonus (if any) for the fiscal year in which his death
occurs.  If Mr.  Fishman's  employment  terminates for cause or by reason of his
disability for a continuous  period of six months,  then he would be entitled to
his base salary to the  termination  date, a pro rata  portion of his  incentive
bonus (if any) for the fiscal year in which such termination  occurs,  and (only
in the case of his disability) the continuation of certain fringe benefits until
not  later  than  his  attainment  of age 65.  If Mr.  Fishman's  employment  is
terminated  by the  Corporation  or Pamida  without cause prior to a Significant
Corporate Event (as defined in the 1995 agreement), then he would be entitled to
the  continuation  of his base salary through April 18, 2001 (less amounts which
Mr.  Fishman  might  receive from other  employment),  a pro rata portion of his
incentive bonus (if any) for the fiscal year in which such  termination  occurs,
the continuation of certain fringe benefits until the earlier of April 18, 2001,
or his receipt of such benefits  from another  employer,  and the  equivalent of
certain  deferred  compensation and 401(k) plan benefits which Mr. Fishman would
lose as a result of his termination  without cause.  If the termination  without
cause occurs after a Significant Corporate Event, then Mr. Fishman also would be
entitled to receive an incentive bonus for each of the next two 12-month periods
(but not beyond April 18, 2001) in an amount equal to the average  amount of the
incentive bonuses (if any) which he received for the three fiscal years prior to
the fiscal year during  which such  termination  occurs.  Significant  Corporate
Events are the Corporation's  ceasing to own all of the capital stock of Pamida,
the merger of Pamida into a corporation of which the Corporation  does not own a
majority of the voting shares,

<PAGE>                                  7

the merger of the  Corporation  into  another  corporation  a majority  of whose
voting  shares are owned by persons other than the previous  majority  owners of
the  Corporation,  the  acquisition by a person or group (other than 399 Venture
Partners,  Inc. or its  affiliates)  of 30% or more of the voting  shares of the
Corporation,  and a stockholder vote to dissolve Pamida or dispose of all of its
property  and assets.  The 1995  agreement  also  provides  that Mr.  Fishman is
entitled to at least 12 months advance notice if the  Corporation  and Pamida do
not intend to continue his  employment  after April 18, 2001,  with at least the
same base salary as then in effect and with a  substantially  similar  incentive
bonus program and fringe benefits;  in the absence of such notice prior to April
18, 2000, Mr. Fishman would be entitled to certain  compensation through the end
of a 12-month period beginning when such notice actually is given. In March 1998
Mr. Fishman's annual base salary was increased to $525,000.

     Mr.  Washburn has an employment  agreement with the Corporation and Pamida,
providing for his  employment as Executive  Vice  President and Chief  Operating
Officer, which became effective on March 6, 1997, and has a term of three years.
The  agreement  provides  for a base  salary at an annual  rate of not less than
$275,000  and in other  material  respects  is  substantially  identical  to Mr.
Fishman's 1995 agreement  described above. In March 1998 Mr.  Washburn's  annual
base salary was increased to $325,000.

     Mr. Mihalko has an employment  agreement with the  Corporation  and Pamida,
providing  for his  employment  as Senior  Vice  President  and Chief  Financial
Officer, which became effective on March 6, 1997, and has a term of three years.
The  agreement  provides  for a base  salary at an annual  rate of not less than
$210,000.   In  most  other  material  respects,   Mr.  Mihalko's  agreement  is
substantially  similar to Mr. Fishman's 1995 agreement described above; however,
Mr. Mihalko's  agreement does not include  provisions for certain bonus payments
or  certain  continued  salary  payments  and  benefits  in  the  event  of  the
termination  of Mr.  Mihalko's  employment  for  various  reasons  prior  to the
expiration of the three-year term or without at least 12 months' advance notice.
In March 1998 Mr. Mihalko's annual base salary was increased to $230,000.

REPORT OF COMPENSATION COMMITTEE.

     (a) CHIEF EXECUTIVE OFFICER.  Mr. Fishman became Chief Executive Officer of
the  Corporation  upon his employment by the  Corporation in April 1993. At that
time, the terms of Mr. Fishman's  employment,  including his compensation,  were
negotiated  with him by a  committee  of outside  directors  of the  Corporation
appointed  by  the  Board  of  Directors.   The  committee  was  aided  in  such
negotiations  by an  executive  search firm  engaged by the  Corporation  at the
committee's   direction,   and  the  committee  considered  among  other  things
information  provided  by such firm with  respect to the  compensation  of other
executives  holding  comparable  positions in the retail industry.  In September
1995,  the  Compensation  Committee of the Board of  Directors  negotiated a new
employment  agreement with Mr. Fishman and, in doing so, considered  information
gathered by the corporation's human resources  department from published sources
showing the compensation of other executives holding comparable positions in the
retail  industry and the various  elements of such  compensation.  The Committee
also considered the operating results and financial condition of the Corporation
and its subsidiaries on a consolidated basis and various accomplishments of Mr.
Fishman during his tenure as Chief Executive Officer.

     Mr.  Fishman's  salary for fiscal 1998 was  established  by the  employment
agreement between Mr. Fishman described above. Mr. Fishman's current  employment
agreement also provided by a 1997 amendment for a potential  incentive bonus for
Mr.  Fishman  for  fiscal  1998  based  upon the  financial  performance  of the
Corporation  and its  subsidiaries  on a  consolidated  basis and the comparable
store sales  performance  of Pamida's  stores.  The exact bonus amount was to be
determined by a matrix involving both the  Corporation's  consolidated  earnings
before interest, taxes, depreciation, and amortization and the percentage growth
in comparable  store sales of Pamida's stores.  Because the threshold  financial
performance  requirement  was satisfied for fiscal 1998, Mr. Fishman  received a
bonus based upon the terms of the amended employment agreement and such matrix.

     The Stock Option Committee of the Board of Directors  (composed of the same
persons who  constitute  the  Compensation  Committee)  granted an option to Mr.
Fishman  during  fiscal  1998 with the  expectation  that the low  option  price
(market  value of the  Common  Stock on the date of the grant)  will  provide an
additional  incentive  to Mr.  Fishman  to  improve  the  earnings  and  overall
financial  performance of the  Corporation,  which should lead to an increase in
the market price of the Common Stock for the benefit of all stockholders.

<PAGE>                                  8

     In March 1997 the Compensation  Committee also recommended and the Board of
Directors  approved a new long-term  incentive  plan for Mr. Fishman and certain
other senior  executives of Pamida  which,  as is the case with the stock option
grants,  is intended to provide  further  incentive to Mr. Fishman and the other
plan participants to improve the earnings and overall  financial  performance of
the  Corporation.  The potential cash payout under the long-term  incentive plan
(which is  described  in the table on page 7) is based upon the  increase in the
market price of the Common Stock over the  three-year  period from March 1997 to
March 2000.

     The Stock  Option and  Compensation  Committees  and the Board of Directors
also sought,  through the option grant and long-term incentive award, to provide
further  motivation  for Mr.  Fishman  and  the  Corporation's  other  executive
officers to find creative means of improving the Corporation's  highly leveraged
capital  structure,  with the primary  goals of reducing  such  leverage and the
Corporation's  interest  expense and  increasing  the market price of the Common
Stock.

     (b) OTHER  EXECUTIVE  OFFICERS.  The base salaries of Messrs.  Washburn and
Mihalko for fiscal 1998  (effective  in March  1997) were  established  by their
employment  agreements  described above and were determined for purposes of such
agreements  by  reference to  information  gathered by the  Corporation's  human
resources  department  from published  sources  showing  compensation  levels of
executives holding comparable  positions in the retail industry (and the various
elements of such compensation),  the scope of their respective responsibilities,
and their accomplishment of particular assignments within their respective areas
of  responsibility.  The bonus  programs  for Messrs.  Washburn  and Mihalko for
fiscal 1998 were similar to Mr. Fishman's, and bonuses were paid to Mr. Washburn
and Mr. Mihalko for such fiscal year because the applicable  threshold financial
performance  test was met.  Stock options were granted and  long-term  incentive
compensation awards were made to Messrs. Washburn and Mihalko during fiscal 1998
for the reasons  discussed in the  preceding  paragraphs  relating to the option
granted and long-term incentive compensation award made to Mr. Fishman.

     (c) GENERAL.  While the  Compensation  and Stock Option  Committees and the
Board of Directors  recognize that Mr. Fishman and the other executive  officers
of the  Corporation  have no direct  control over the market price of the Common
Stock,  such  Committees  and the Board of Directors  have sought to assure,  by
approving certain  compensation  arrangements which derive value either directly
from an increase in the market price of the Common Stock or from  financial  and
operating  results which may reasonably be expected to have a positive effect on
such market price, that the interests of the Corporation's senior management are
closely aligned with the interests of the Corporation's stockholders.


                         M. Saleem Muqaddam (Chairman),
                   Stuyvesant P. Comfort, and Peter J. Sodini
                Compensation Committee of the Board of Directors

<PAGE>                                  9

     PERFORMANCE  GRAPH.  The following  performance  graph  compares the yearly
percentage  change in the cumulative  total  stockholder's  return on the Common
Stock with the yearly  percentage  change in the  similar  return of the S&P 500
Index and an index of a peer group of comparable  general  merchandise  discount
store  operators,  assuming the  reinvestment  of  dividends.  The peer group is
composed of the following companies: Ames Department Stores, Inc., Duckwall-Alco
Stores, Inc., Fred's Inc., Hills Stores Company,  Kmart Corporation,  and Shopko
Stores,  Inc. The  Corporation  paid no dividends on the Common Stock during the
periods reflected in the graph.


       [Performance Graph comparing the five-year cumulative total returns
                      of Pamida, S & P 500 and Peer Group.]


                 1993       1994       1995       1996       1997       1998
                -------    -------    -------    -------    -------    -------
Pamida          $100.00    $ 96.00    $220.00    $ 89.98    $ 72.00    $152.00
S & P 500       $100.00    $112.88    $113.48    $157.35    $198.80    $252.30
Peer Group      $100.00    $ 87.62    $ 65.53    $ 32.77    $ 58.73    $ 64.30

     COMPENSATION  OF  DIRECTORS.   Directors  who  are  not  employees  of  the
Corporation  receive  a  monthly  fee of  $1,000  for  serving  on the  Board of
Directors,  $500 for each Board  meeting  which they  attend,  and $500 for each
meeting of a Board  committee which they attend on a day other than the day of a
Board meeting.  Directors who also are employees of the Corporation or Pamida do
not receive any additional compensation for serving as a director. All directors
are reimbursed for their  out-of-pocket  travel and related expenses incurred in
attending meetings of the Board of Directors and its committees.

<PAGE>                                  10

                  PROPOSAL TO APPROVE 1998 STOCK INCENTIVE PLAN

PROPOSED PLAN AND PURPOSES

     At the  Annual  Meeting,  the  stockholders  will be asked to  approve  the
Corporation's  1998 Stock  Incentive  Plan (the "1998 Plan"),  as adopted by the
Board on March 5, 1998. The 1998 Plan authorizes  500,000 shares of Common Stock
for option  grants or other awards to eligible  officers and other key employees
of the  Corporation.  No grants or other  awards  have been made  under the 1998
Plan, and it is not possible to state the terms or types of any options or other
awards that may be granted to  executive  officers of the  Corporation  or other
persons  under the 1998 Plan at a future time or to identify the persons to whom
such future grants may be made.

     The 1998 Plan is intended to foster and  promote  the  long-term  financial
success of the Corporation and its subsidiaries and thereby increase stockholder
value by providing  incentives to those officers and other key employees who are
likely to be responsible for achieving such success. The Corporation anticipates
that the 1998 Plan will assist Pamida in recruiting  and retaining key employees
in the highly  competitive  retail industry.  The Corporation also believes that
participation  in the  1998  Plan by  officers  and  other  key  employees  will
strengthen  their  commitment  to the  Corporation  and more  closely  align the
interests of such persons with the interests of the Corporation's stockholders.

REQUIRED VOTE

     Approval of the 1998 Plan requires the affirmative vote of the holders of a
majority of the shares of Common Stock  present or  represented  by proxy at the
Annual Meeting and entitled to vote.

     THE BOARD RECOMMENDS A VOTE FOR APPROVAL OF THE 1998 PLAN.

DESCRIPTION OF THE 1998 PLAN

     The following  summary of the 1998 Plan does not purport to be complete and
is subject to and  qualified in its entirety by the full terms of the 1998 Plan,
which appears as Exhibit 1 to this Proxy Statement.

     The 1998 Plan authorizes the grant of (i) incentive stock options under the
Internal Revenue Code of 1986 (the "Code"),  (ii)  non-qualified  stock options,
(iii) stock  appreciation  rights,  (iv) performance unit awards, (v) restricted
stock awards, and (vi) stock bonus awards to officers and other key employees of
the  Corporation or any subsidiary of the Corporation who are responsible for or
contribute  to, or are  likely  to be  responsible  for or  contribute  to,  the
management,  growth,  and success of the  Corporation  or such  subsidiary.  The
Corporation and its subsidiaries  currently have approximately 200 employees who
potentially are eligible to receive such a grant,  but the  Corporation  expects
that most of such employees will not receive a grant under the 1998 Plan.

     The  aggregate  number of shares of Common  Stock  available  for  issuance
pursuant  to the 1998 Plan is  500,000,  which may be  authorized  and  unissued
shares or  treasury  shares.  The  aggregate  number  of shares of Common  Stock
subject to or  issuable  in payment of a grant or award to any one person in any
calendar year may not exceed 150,000. If there is a stock dividend, stock split,
or other relevant  change in the  outstanding  shares of Common Stock,  then the
Stock Option  Committee  (the  "Committee")  of the Board will make  appropriate
adjustments  in (a) the aggregate  number of shares of Common Stock (i) reserved
for issuance under the 1998 Plan, (ii) for which grants or awards may be made to
an individual  grantee,  and (iii) covered by outstanding  awards or grants, (b)
the exercise or other applicable price relating to outstanding awards or grants,
and (c) the  appropriate  fair  market  value  and  other  price  determinations
relevant to  outstanding  awards or grants.  Any shares  subject to an option or
right which  expires or terminates  unexercised  as to such shares will again be
available  for the grant of awards or options under the 1998 Plan. If any shares
of Common Stock which have been pledged as collateral for indebtedness  incurred
by an  optionee  in  connection  with an option  exercise  are  returned  to the
Corporation in satisfaction of such indebtedness, then such shares will again be
available for the grant of awards or options under the 1998 Plan.

     No award or grant under the 1998 Plan may be assigned or transferred by the
recipient except by will, the laws of descent and distribution,  or, in the case
of awards or grants other than incentive stock options,  pursuant to a qualified
domestic relations order or by such other means as the Committee may approve.

<PAGE>                                  11

ADMINISTRATION OF PLAN

     The 1998 Plan is administered by the Committee,  which is composed of three
directors of the  Corporation who are not employees of the Corporation or any of
its  subsidiaries.  The  Committee  has authority to interpret the 1998 Plan, to
select the  officers  and other key  employees to whom awards or options will be
granted,  to  determine  whether and to what extent  awards and options  will be
granted  under the 1998 Plan, to determine the types of awards and options to be
granted and the amount,  size, terms, and conditions of each award or grant, and
to make other relevant determinations and administrative  decisions. In general,
all decisions and determinations made by the Committee pursuant to the 1998 Plan
are final and binding on all persons.

     The  Committee  may delegate to any officer or officers of the  Corporation
any of the Committee's duties,  powers, and authorities under the 1998 Plan upon
such  conditions  and with such  limitations  as the  Committee  may  determine;
provided,  that only the  Committee  may select for awards or options  under the
1998 Plan, and make grants of awards or options under the 1998 Plan to, officers
and other key employees of the  Corporation or any subsidiary of the Corporation
who are subject to Section 16 of the Securities Exchange Act of 1934 at the time
of such selection or the making of such a grant.

TYPES OF AWARDS AND GRANTS

     STOCK OPTIONS.  The Committee may grant  incentive  stock options under the
Internal  Revenue Code of 1986,  as amended from time to time,  or any successor
thereto (the "Code") and non-qualified stock options. The option price per share
may not be less  than the fair  market  value  (as  defined  in the Plan) of the
Common Stock on the date of the grant.  The Committee  will fix the term of each
option  at the time of its  grant,  but such term may not be more than ten years
after the date of the grant.  The Committee may determine when an option becomes
exercisable  and may accelerate  previously  established  exercise  rights.  The
Committee may permit  payment of the option  exercise price in cash or in shares
of Common  Stock valued at their fair market  value on the  exercise  date.  The
Committee  also may  permit  the  exercise  price  to be paid by the  optionee's
delivery  of a properly  executed  exercise  notice  together  with  irrevocable
instructions  to a broker to promptly  deliver to the  Corporation the amount of
the applicable sale or loan proceeds required to pay the exercise price.

     If an optionee's  employment  terminates for any reason other than death or
disability,  then the optionee generally may exercise an option to the extent it
was  exercisable at the time of the  termination for a period of one month after
the termination (but not after the expiration date of the option).  However, the
Committee has the power to terminate an optionee's  rights under an  outstanding
option if the Committee determines that the optionee's employment was terminated
for cause. If an optionee's employment terminates by reason of disability,  then
the optionee's  options  generally will be exercisable  for six months after the
termination  to  the  extent  that  the  exercise  was  permitted  prior  to the
termination  (but not after the expiration  date of the option).  If an optionee
dies while in the employ of the Corporation or a subsidiary, then the optionee's
options generally will be exercisable by the optionee's personal  representative
or other  successor for 12 months after the date of death to the extent that the
exercise  was  permitted  prior  to the  optionee's  death  (but not  after  the
expiration date of the option).

     STOCK  APPRECIATION  RIGHTS.  The  Committee  may grant stock  appreciation
rights  ("SAR's") which entitle the grantee to receive,  upon the exercise of an
SAR,  an award  equal to all or a portion of the  excess of (i) the fair  market
value  of a  specified  number  of  shares  of  Common  Stock at the time of the
exercise over (ii) a specified  price not less than the fair market value of the
Common  Stock  at  the  time  the  SAR  was  granted.  An  SAR  may  be  granted
independently  or in connection with a stock option grant.  Upon the exercise of
an SAR,  the  applicable  award may be paid in cash or in shares of Common Stock
(or a combination  thereof) as the Committee may  determine.  The Committee will
fix the term of an SAR at the time of its  grant,  but such term may not be more
than ten years after the date of the grant.  The Committee may determine when an
SAR becomes  exercisable  and may  accelerate  previously  established  exercise
rights.

     The  provisions of the 1998 Plan relating to  exercisability  of SAR's upon
the  termination of a grantee's  employment are similar to those discussed above
in connection with stock options.

     PERFORMANCE  UNIT AWARDS.  The Committee may grant  performance unit awards
which entitle the grantees to receive future  payments based upon and subject to
the achievement of preestablished  long-term  performance targets. In connection
with such awards, the Committee is required to establish (i) performance periods
of not  less  than  two nor  more  than  five  years,  (ii)  the  value  of each
performance  unit,  and (iii)  maximum  and  minimum  performance  targets to be
achieved  during the  performance  period.  The Committee may adjust  previously
established  performance  targets or other terms and conditions of a performance
unit award to reflect


<PAGE>                                  12

major unforeseen  events,  but such adjustments may not increase the payment due
upon attainment of the previously established  performance targets.  Performance
unit awards, to the extent earned, may be paid in cash or shares of Common Stock
(or a combination thereof) as the Committee may determine.

     If the employment of a grantee of a performance unit award terminates prior
to  the  end of an  applicable  performance  period  other  than  by  reason  of
disability or death, then the award generally terminates. However, the 1998 Plan
permits the Committee to make partial payments of performance unit awards if the
Committee determines such action to be equitable. If the employment of a grantee
of a performance unit award  terminates as a result of the grantee's  disability
or  death  prior  to the  end of an  applicable  performance  period,  then  the
Committee may authorize the payment of all or a portion of the performance  unit
award (to the extent  earned in the case of  disability)  to the  grantee or the
grantee's legal representative.

     RESTRICTED  STOCK AWARDS.  The Committee may grant  restricted stock awards
consisting of shares of Common Stock restricted  against transfer,  subject to a
substantial risk of forfeiture and to other terms and conditions  established by
the Committee. The Committee must determine the restriction period applicable to
a  restricted  stock  award and the amount,  form,  and time of payment (if any)
required from the grantee of a restricted  stock award in  consideration  of the
issuance of the shares  covered by such award.  The Committee in its  discretion
may provide for the lapse in  installments  of the  restrictions  applicable  to
restricted stock awards and may waive the restrictions in whole or in part.

     If the employment of a grantee of a restricted  stock award  terminates for
any  reason  while  some or all of the  shares  covered  by such award are still
restricted, the grantee's rights with respect to the restricted shares generally
terminate.  However, the Committee has the discretion to provide for complete or
partial exemptions to such employment requirement.

     STOCK BONUS AWARDS.  The Committee may grant a stock bonus award based upon
the performance of the Corporation,  a subsidiary, or a segment thereof in terms
of  preestablished  objective  financial  criteria or  performance  goals or, in
appropriate  cases,  such other measures or standards of performance  (including
but not  limited to  performance  already  accomplished)  as the  Committee  may
determine.  The  Committee  may  adjust  preestablished  financial  criteria  or
performance  goals  to  take  into  account  unforeseen  events  or  changes  in
circumstances, but such adjustments may not increase the amount of a stock bonus
award. The Committee, in its discretion, may impose additional restrictions upon
the shares of Common Stock which are the subject of a stock bonus award.

MISCELLANEOUS PROVISIONS

     Unless the 1998 Plan is sooner  terminated by the Board, the 1998 Plan will
terminate on December 31, 2007. Awards or options outstanding at the time of the
termination  of the 1998 Plan will  remain in effect in  accordance  with  their
terms.  The Board may  amend  the 1998  Plan at any time;  however,  stockholder
approval  must be obtained for any amendment for which such approval is required
by Rule 16b-3 under the  Securities  Exchange Act of 1934 or Sections  162(m) or
422 of the Code. The Corporation's  obligation to deliver shares of Common Stock
or make  cash  payments  under  the  1998  Plan is  subject  to  applicable  tax
withholding  requirements;  in the  discretion  of the  Committee,  required tax
withholding amounts may be paid by the grantee in cash or shares of Common Stock
having a fair market value equal to the required tax withholding amount.

CERTAIN FEDERAL INCOME TAX CONSEQUENCES

     The following brief  description of certain federal income tax consequences
is based  upon  present  federal  income tax laws and  regulations  and does not
purport to be a complete  description of the federal income tax  consequences of
the 1998 Plan.

     INCENTIVE  STOCK OPTIONS.  The grant of an incentive stock option under the
1998 Plan will not result in taxable  income to the  grantee or a tax  deduction
for the Corporation. If the grantee holds the shares purchased upon the exercise
of an  incentive  stock  option for at least one year after the  purchase of the
shares  and until at least two years  after the  option  was  granted,  then the
grantee's sale of the shares will result in a long-term or mid-term gain or loss
(depending upon the grantee's  holding period),  and the Corporation will not be
entitled to any tax deduction.  If the grantee sells or otherwise  transfers the
shares before such holding periods have elapsed, then the grantee generally will
recognize  ordinary  income  and the  Corporation  would  be  entitled  to a tax
deduction  in an amount  equal to the lesser of (i) the fair market value of the
shares on the exercise  date minus the option price or (ii) the amount  realized
upon the disposition minus the option price. Any gain in excess of such ordinary
income portion would be taxable as long-term,  mid-term,  or short-term  capital
gain depending upon the grantee's  holding period for the shares.  The excess of
the fair market value of the shares  received on the option  exercise  date over
the  option  price  is an item of tax  preference,  potentially  subject  to the
alternative minimum tax.

<PAGE>                                  13

     NON-QUALIFIED  STOCK  OPTIONS.  The grant of a  non-qualified  stock option
under the 1998 Plan will not  result in taxable  income to the  grantee or a tax
deduction  for the  Corporation.  Upon the  exercise  of a  non-qualified  stock
option,  the grantee will be taxed at ordinary income rates on the excess of the
fair market value of the shares received over the option exercise price, and the
Corporation  generally  will be entitled to a tax  deduction in the same amount.
The exercise price of the non-qualified stock option plus the amount included in
the grantee's  income as a result of the option  exercise will be treated as the
grantee's basis in the shares  received,  and any gain or loss on the subsequent
sale of the shares will be treated as long-term, mid-term, or short-term capital
gain or loss  depending upon the grantee's  holding  period for the shares.  The
grantee's  sale of shares  acquired upon the exercise of a  non-qualified  stock
option will have no tax consequences to the Corporation.

     STOCK APPRECIATION  RIGHTS AND PERFORMANCE UNIT AWARDS. The grant of an SAR
or a  performance  unit  award  under the 1998 Plan will not  result in  taxable
income to the grantee or a tax deduction for the Corporation.  Upon the exercise
of an SAR or the receipt of cash or shares of Common Stock upon the payment of a
performance  unit award,  the grantee  will  recognize  ordinary  income and the
Corporation  generally will be entitled to a tax deduction in an amount equal to
the fair market value of the shares plus any cash received.

     RESTRICTED  STOCK AWARDS.  The grant of a restricted stock award should not
result in taxable income for the grantee or a tax deduction for the  Corporation
if the  shares of  Common  Stock  transferred  to the  grantee  are  subject  to
restrictions  which create a substantial risk of forfeiture of the shares by the
grantee  if  certain  conditions  prescribed  at the time of the  grant  are not
subsequently satisfied.  However, the grantee may elect within 30 days after the
acquisition  of the  shares  to  recognize  ordinary  income  on the date of the
acquisition  in an amount equal to the excess (if any) of the fair market of the
shares on the date of the grant,  determined  without regard to the restrictions
imposed on such shares (other than restrictions  which by their terms will never
lapse),  over the amount (if any) paid for the shares.  If the grantee  does not
make  the  election  referred  to in the  preceding  sentence,  then,  when  the
restrictions imposed upon the shares lapse or otherwise  terminate,  the grantee
of the shares will  recognize  ordinary  income in an amount equal to the excess
(if any) of the fair  market  value of the  shares on the date of such  lapse or
other  termination over the amount (if any) paid for the shares. If and when the
grantee of a restricted stock award  recognizes  ordinary income with respect to
the shares covered by such award, the Corporation  generally will be entitled to
a tax  deduction  in the  same  amount.  The  amount  paid  by the  grantee  for
restricted  shares plus any amount  recognized by the grantee as ordinary income
under the rules  described  above will be treated as the grantee's  basis in the
shares;  when the grantee sells the shares  covered by a restricted  share award
following the lapse or other termination of the  restrictions,  any gain or loss
on such sale will be treated as long-term,  mid-term, or short-term capital gain
or loss depending upon the grantee's  holding period.  Any dividends paid to the
grantee  of  restricted  shares  while  the  shares  are  still  subject  to the
restrictions would be treated as compensation for federal income tax purposes.

     STOCK  BONUS  AWARDS.  When a stock bonus award is paid to a grantee by the
delivery of shares of Common Stock,  the grantee will recognize  ordinary income
and the  Corporation  generally will be entitled to a tax deduction in an amount
equal to the fair market value of such shares at the time of such delivery.  If,
however,  such shares are subject to any restrictions which create a substantial
risk  of  forfeiture,  then  the tax  rules  described  above  with  respect  to
restricted stock awards would be applicable.

MARKET PRICE

     The closing  price of the Common  Stock on the American  Stock  Exchange on
March 23, 1998, was $5.25 per share.

                         INDEPENDENT PUBLIC ACCOUNTANTS

     The firm of Deloitte & Touche LLP served as the  Corporation's  independent
public  accountants  for the fiscal year ended  February  1, 1998,  and has been
selected by the Board of  Directors  to serve in such  capacity  for the current
fiscal year.

     The Corporation expects that a representative of Deloitte & Touche LLP will
be present at the Annual Meeting, with the opportunity to make a statement if he
or she  desires  to do so, and that such  representative  will be  available  to
respond to appropriate questions.

<PAGE>                                  14

     On October 16, 1996, upon the  recommendation  of its Audit Committee,  the
Board of Directors  rescinded its previous selection of Coopers & Lybrand L.L.P.
as the Corporation's principal independent accountant to audit the Corporation's
financial  statements for the fiscal year ending  February 2, 1997, and selected
Deloitte & Touche LLP to serve in such  capacity and for such  purpose.  For the
fiscal year ended  January 28, 1996,  Coopers & Lybrand  L.L.P.  had audited the
Corporation's  financial  statements.  The report of Coopers & Lybrand L.L.P. on
the  Corporation's  financial  statements  for the fiscal year ended January 28,
1996, did not contain an adverse  opinion or a disclaimer of opinion and was not
qualified or modified as to uncertainty,  audit scope, or accounting principles,
except  that the report of Coopers & Lybrand  L.L.P.  for the fiscal  year ended
January 28, 1996, noted that for such year the Corporation  adopted Statement of
Financial Accounting Standards No. 121. During the fiscal year ended January 28,
1996,  and  thereafter  through  October 16, 1996,  there were no  disagreements
between the Corporation and Coopers & Lybrand L.L.P. on any matter of accounting
principles or practices,  financial statement  disclosure,  or auditing scope or
procedure and no reportable event, as described in the applicable regulations of
the Securities and Exchange Commission.

                                 OTHER BUSINESS

     As of the date of this Proxy Statement,  the Board of Directors knows of no
other business which will be presented for  consideration at the Annual Meeting.
As to other business,  if any, that properly may come before the Annual Meeting,
the Board of Directors  intends that  proxies in the  accompanying  form will be
voted in  respect  thereof  in  accordance  with the  judgment  of the person or
persons voting the proxies.

                              STOCKHOLDER PROPOSALS

     Stockholder  proposals  intended to be presented at the 1999 annual meeting
of stockholders of the Corporation must be received by the Corporation not later
than November 25, 1998, for inclusion in the  Corporation's  proxy statement and
form of proxy relating to that meeting.

             SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     Section  16(a)  of  the  Securities  Exchange  Act  of  1934  requires  the
Corporation's officers (as defined in the applicable regulations) and directors,
and  persons  who own  more  than  10% of a class  of the  Corporation's  equity
securities  registered  under such Act, to file certain reports of ownership and
changes of ownership of the Corporation's equity securities with the SEC and the
American Stock Exchange. Officers, directors, and more than 10% stockholders are
required by SEC regulation to furnish to the  Corporation  copies of all Section
16(a) forms which they file.

     Based solely on its review of the copies of such forms  submitted to it, or
written  representations  from  certain  reporting  persons  that  no Form 5 was
required  for  those  persons,   the   Corporation   believes  that  all  filing
requirements applicable to its officers and directors were complied with for the
fiscal year ended February 1, 1998. The  Corporation  received a Form 5 from 399
Venture Partners,  Inc. which reflected a late reporting of the acquisition on a
single  occasion  of shares of  Nonvoting  Common  Stock of the  Corporation  in
payment of promissory  notes of the  Corporation  previously held by 399 Venture
Partners, Inc. The Corporation did not receive a Form 5 from Natasha Partnership
(or  Nathalie  P.  Comfort,  its  general  partner),  which  was a more than 10%
stockholder of the  Corporation  until November 18, 1997, but became a less than
10% stockholder by reason of the Corporation's  issuance of additional shares of
Common Stock on that date.

<PAGE>                                  15

                             ADDITIONAL INFORMATION

     The annual report of the  Corporation for the fiscal year ended February 1,
1998,  including  financial  statements,  is being mailed to stockholders of the
Corporation  with this Proxy  Statement.  Such  report is not to be  regarded as
proxy soliciting material or as a part of this Proxy Statement.

     The cost of soliciting  proxies in the  accompanying  form will be borne by
the Corporation. Officers and directors of the Corporation, without compensation
other than their regular compensation,  also may solicit proxies either by mail,
personal conversation, telephone, or other means of communication. Upon request,
the Corporation will reimburse brokerage firms,  nominees,  and others for their
reasonable expenses of forwarding solicitation material to the beneficial owners
of Common Stock.

Dated March 25, 1998                    BY ORDER OF THE BOARD OF DIRECTORS,

                                        FRANK A. WASHBURN, Secretary

<PAGE>                                  16



                        PAMIDA HOLDINGS CORPORATION
                         1998 STOCK INCENTIVE PLAN


     1.  PURPOSE.  The  purpose of the Pamida  Holdings  Corporation  1998 Stock
Incentive  Plan (the  "Plan") is to foster and promote the  long-term  financial
success of the Company and its  Subsidiaries  and thereby  increase  stockholder
value by providing  incentives to those officers and other key employees who are
likely to be responsible for achieving such success.

     2. CERTAIN DEFINITIONS.

     "BOARD" means the Board of Directors of the Company.

     "CODE"  means the Internal  Revenue  Code of 1986,  as amended from time to
time, or any successor  thereto.  References to a particular section of the Code
shall include any regulations issued under such section.

     "COMMITTEE" shall have the meaning provided in Section 3 of the Plan.

     "COMMON  STOCK" means the Common  Stock,  $.01 par value per share,  of the
Company.

     "COMPANY" means Pamida Holdings Corporation, a Delaware corporation.

     "DISABILITY"  means (i) with respect to the exercise of an Incentive  Stock
Option after  termination  of  employment,  a  disability  within the meaning of
Section  22(e)(3)  of the  Code and (ii) for all  other  purposes,  a mental  or
physical  condition  which,  in the opinion of the Committee,  renders a grantee
unable or incompetent to carry out the job  responsibilities  which such grantee
held or the tasks to which such grantee was assigned at the time the  disability
was incurred and which is expected to be permanent or for an indefinite duration
exceeding one year.

     "EXCHANGE ACT" means the  Securities  Exchange Act of 1934, as amended from
time to time.

     "FAIR  MARKET  VALUE"  means,  as  determined  by the  Committee,  the last
reported sale price on the principal national  securities  exchange on which the
Common  Stock is listed or  admitted to trading on the trading day for which the
determination  is being made,  or, if no such  reported sale takes place on such
day,  the  average  of the  closing  bid and  asked  prices  on such  day on the
principal  national  securities  exchange on which the Common Stock is listed or
admitted to  trading,  or, if the Common  Stock is not  admitted to trading on a
national securities exchange, the average of the closing bid and asked prices in
the over-the-counter market on the day for which the determination is being made
as reported through Nasdaq,  or, if bid and asked prices for the Common Stock on
such day are not  reported  through  Nasdaq,  the  average  of the bid and asked
prices for such day as  furnished  by any New York Stock  Exchange  member  firm
regularly  making a market in the Common Stock  selected for such purpose by the
Committee,  or, if none of the  foregoing  is  applicable,  then the fair market
value of the Common Stock as  determined  in good faith by the  Committee in its
sole discretion.

     "INCENTIVE  STOCK OPTION" means any stock option  intended to qualify as an
"incentive stock option" within the meaning of Section 422 of the Code.

     "NON-QUALIFIED STOCK OPTION" means any stock option that is not intended to
be an Incentive  Stock  Option,  including any stock option that provides (as of
the time such  option is  granted)  that it will not be treated as an  Incentive
Stock Option.

     "PARENT  CORPORATION"  means any corporation (other than the Company) in an
unbroken  chain of  corporations  ending with the Company if, at the time of the
granting of the option,  each of the  corporations  other than the Company  owns
stock  possessing 50% or more of the total combined  voting power of all classes
of stock in one of the other corporations in such chain.

     "PERFORMANCE UNIT AWARD" means an award granted pursuant to Section 8.

<PAGE>                                  17

     "PLAN YEAR" means the twelve-month period beginning on January 1 and ending
on December  31;  provided,  that the first Plan Year shall be a short Plan Year
beginning on March 5, 1998, and ending on December 31, 1998.

     "RESTRICTED STOCK AWARD" means an award of Common Stock granted pursuant to
Section 9.

     "RULE  16b-3"  means Rule 16b-3 under the  Exchange  Act, as in effect from
time to time.

     "STOCK APPRECIATION RIGHT" means an award granted pursuant to Section 7.

     "STOCK  BONUS AWARD"  means an award of Common  Stock  granted  pursuant to
Section 10.

     "STOCK OPTION" means any option to purchase  Common Stock granted  pursuant
to Section

     "SUBSIDIARY"  means (i) as it  relates  to  Incentive  Stock  Options,  any
corporation  (other  than the  Company)  in an  unbroken  chain of  corporations
beginning  with the Company if, at the time of the granting of the option,  each
of the corporations (other than the last corporation in the unbroken chain) owns
stock  possessing 50% or more of the total combined  voting power of all classes
of stock in one of the other  corporations  in such chain and (ii) for all other
purposes, a corporation,  domestic or foreign, of which not less than 50% of the
voting  shares are held by the Company or by a  Subsidiary,  whether or not such
corporation  now exists or  hereafter is organized or acquired by the Company or
by a Subsidiary.

     3. ADMINISTRATION.  The Plan shall be administered by a committee of two or
more members of the Board (the "Committee")  selected by the Board, each of whom
shall qualify as a "Non-Employee  Director" within the meaning of Rule 16b-3 and
as an "outside director" within the meaning of Section 162(m) of the Code.

     The Committee  shall have  authority to grant to eligible  employees of the
Company  or its  Subsidiaries,  pursuant  to the  terms of the  Plan,  (a) Stock
Options,  (b) Stock  Appreciation  Rights,  (c)  Restricted  Stock  Awards,  (d)
Performance Unit Awards,  (e) Stock Bonus Awards,  or (f) any combination of the
foregoing.

     Subject to the applicable  provisions of the Plan, the Committee shall have
authority to interpret the provisions of the Plan and to decide all questions of
fact arising in the application of such  provisions;  to select the officers and
other key  employees to whom awards or options  shall be granted under the Plan;
to determine whether and to what extent awards or options shall be granted under
the Plan;  to determine  the types of awards and options to be granted under the
Plan and the amount, size, terms and conditions of each such award or option; to
determine  the time when awards or options  shall be granted  under the Plan; to
determine  whether,  to what extent and under what  circumstances the payment of
Common Stock and other  amounts  payable with respect to an award  granted under
the Plan  shall be  deferred  either  automatically  or at the  election  of the
grantee;  to  determine  the Fair Market  Value of the Common Stock from time to
time;  to  authorize  persons to execute on behalf of the Company any  agreement
required  to be entered  into under the Plan;  to adopt,  alter and repeal  such
administrative  rules,  guidelines  and  practices  governing  the  Plan  as the
Committee  from  time to time  shall  deem  advisable;  and to  make  all  other
determinations necessary or advisable for the administration of the Plan.

     Unless  otherwise  expressly  provided  in  the  Plan,  all  decisions  and
determinations  made by the  Committee  pursuant to the  provisions  of the Plan
shall be made in the sole  discretion  of the  Committee  and shall be final and
binding  on all  persons,  including  but not  limited  to the  Company  and its
Subsidiaries,  the officers  and other key  employees to whom awards and options
are granted under the Plan, the heirs and legal representatives of such officers
and key employees,  and the personal  representatives  and  beneficiaries of the
estates of such officers and key employees.

     The Committee may delegate to any officer or officers of the Company any of
the  Committee's  duties,  powers,  and  authorities  under  the Plan  upon such
conditions and with such  limitations as the Committee may determine;  provided,
that only the  Committee  may select for awards or options  under the Plan,  and
make  grants of  awards or  options  under the Plan to,  officers  and other key
employees of the Company or any  Subsidiary who are subject to Section 16 of the
Exchange Act at the time of such selection or the making of such a grant.

<PAGE>                                  18

     4. COMMON STOCK  SUBJECT TO THE PLAN.  The Company  shall  reserve and keep
available for issuance under the Plan 500,000 shares of Common Stock, subject to
adjustment  pursuant  to Section 19. Such shares may consist in whole or in part
of authorized and unissued shares or treasury shares or any combination thereof.
The aggregate number of shares of Common Stock subject to or issuable in payment
of (i) Stock Options,  (ii) Stock Appreciation Rights, (iii) Stock Bonus Awards,
(iv) Restricted  Stock Awards or (v)  Performance  Unit Awards granted under the
Plan in any Plan Year to any  individual  may not  exceed  150,000,  subject  to
adjustment pursuant to Section 19. Except as otherwise provided in the Plan, any
shares  subject to an option or right which expires for any reason or terminates
unexercised  as to such shares shall again be available  for the grant of awards
or options  under the Plan.  If any shares of Common  Stock have been pledged as
collateral  for  indebtedness  incurred by an optionee  in  connection  with the
exercise  of a Stock  Option and such  shares  are  returned  to the  Company in
satisfaction of such indebtedness, then such shares shall again be available for
the grant of awards or options under the Plan.

     5.  ELIGIBILITY  TO RECEIVE  AWARDS AND OPTIONS.  Awards and options may be
granted under the Plan to those  officers and other key employees of the Company
or any Subsidiary who are  responsible for or contribute to, or are likely to be
responsible  for or  contribute  to, the  management,  growth and success of the
Company or any Subsidiary.  The granting of an award or option under the Plan to
an  officer  or other  key  employee  of the  Company  or any  Subsidiary  shall
conclusively evidence the Committee's  determination that such grantee meets one
or more of the criteria referred to in the preceding sentence.  Directors of the
Company  or of any  Subsidiary  who  are not  employees  of the  Company  or any
Subsidiary shall not be eligible to participate in the Plan.

     6. STOCK  OPTIONS.  A Stock  Option may be an  Incentive  Stock Option or a
Non-Qualified Stock Option. To the extent that any Stock Option does not qualify
as an Incentive Stock Option, it shall constitute a separate Non-Qualified Stock
Option.  Stock  Options may be granted alone or in addition to other awards made
under the Plan.  Stock  Options shall be evidenced by agreements in such form as
the Committee  shall approve from time to time. The agreements  shall contain in
substance the following  terms and  conditions  and may contain such  additional
terms and  conditions,  not  inconsistent  with the  terms of the  Plan,  as the
Committee shall deem appropriate:

          (a) TYPE OF OPTION.  Each option  agreement  shall  identify the Stock
     Option represented  thereby as an Incentive Stock Option or a Non-Qualified
     Stock Option, as the case may be.

          (b) OPTION  PRICE.  The option  exercise  price per share shall not be
     less than the Fair Market  Value of the Common  Stock on the date the Stock
     Option is granted  and in no event  shall be less than the par value of the
     Common Stock.

          (c) TERM.  Each option  agreement shall state the period or periods of
     time within which the Stock Option may be  exercised,  in whole or in part,
     which  shall  be such  period  or  periods  of time  as the  Committee  may
     determine at the time of the Stock Option  grant;  provided,  that no Stock
     Option  granted  under the Plan  shall be  exercisable  more than ten years
     after the date of its grant; and provided  further,  that each Stock Option
     granted under the Plan shall become  exercisable one year after the date of
     its grant, unless the option agreement specifically provides otherwise. The
     Committee  shall  have  authority  to  accelerate  previously   established
     exercise  rights,  subject to the requirements set forth in the Plan, under
     such  circumstances  and upon such terms and  conditions  as the  Committee
     shall deem appropriate.

          (d) PAYMENT FOR SHARES.  The  Committee  may permit all or part of the
     payment of the option exercise price to be made (i) in cash, by check or by
     wire transfer or (ii) in shares of Common Stock (A) which already are owned
     by the optionee and which are  surrendered  to the Company in good form for
     transfer or (B) which are  retained  by the Company  from the shares of the
     Common  Stock  which would  otherwise  be issued to the  optionee  upon the
     optionee's  exercise of the Stock  Option.  Such shares  shall be valued at
     their Fair Market  Value on the date of exercise  of the Stock  Option.  In
     lieu of payment in fractions  of shares,  payment of any  fractional  share
     amount shall be made in cash or check payable to the Company. The Committee
     also may  provide  that the  exercise  price  may be paid by  delivering  a
     properly  executed  exercise  notice in a form  approved  by the  Committee
     together with  irrevocable  instructions to a broker to promptly deliver to
     the Company the amount of the applicable sale or loan proceeds  required to
     pay the  exercise  price.  No shares of Common Stock shall be issued to any
     optionee  upon the exercise of a Stock  Option  until the Company  receives
     full payment therefor as described above.

<PAGE>                                  19

          (e)  RIGHTS  UPON  TERMINATION  OF  EMPLOYMENT.  In the event  that an
     optionee  ceases to be employed by the Company and all of its  Subsidiaries
     for any reason other than such optionee's  death or Disability,  any rights
     of the  optionee  under any Stock Option then in effect  immediately  shall
     terminate;   provided,   that  the  optionee  (or  the   optionee's   legal
     representative)  shall have the right to exercise the Stock  Option  during
     its  term  within a period  of one (1)  month  after  such  termination  of
     employment to the extent that the Stock Option was  exercisable at the time
     of such  termination  or within such other period and subject to such other
     terms and conditions as may be specified by the Committee.  Notwithstanding
     the  foregoing  provisions  of this Section  6(e),  the  optionee  (and the
     optionee's legal  representative) shall not have any rights under any Stock
     Option, and the Company shall not be obligated to sell or deliver shares of
     Common Stock (or have any other  obligation or  liability)  under any Stock
     Option,  if the  Committee  shall  determine  that  the  employment  of the
     optionee with the Company or any Subsidiary has been  terminated for cause.
     In the event of such determination,  the optionee (and the optionee's legal
     representative)  shall have no right under any Stock Option to purchase any
     shares  of  Common  Stock  regardless  of  whether  the  optionee  (or  the
     optionee's legal  representative) shall have delivered a notice of exercise
     prior to the Committee's making of such determination. Any Stock Option may
     be  terminated  entirely  by the  Committee  at the  time of or at any time
     subsequent  to a  determination  by the  Committee  under this Section 6(e)
     which has the effect of  eliminating  the  Company's  obligation to sell or
     deliver shares of Common Stock under such Stock Option.

          In the event that an optionee ceases to be employed by the Company and
     all of its Subsidiaries by reason of such optionee's  Disability,  prior to
     the expiration of a Stock Option and without such  optionee's  having fully
     exercised  such  Stock  Option,  such  optionee  or such  optionee's  legal
     representative  shall have the right to exercise  such Stock Option  during
     its term  within a period  of six (6)  months  after  such  termination  of
     employment to the extent that such Stock Option was exercisable at the time
     of such  termination  or within such other period and subject to such other
     terms and conditions as may be specified by the Committee.

          In the event that an optionee ceases to be employed by the Company and
     all of its  Subsidiaries by reason of such optionee's  death,  prior to the
     expiration  of a Stock  Option and without  such  optionee's  having  fully
     exercised such Stock Option, the personal representative of such optionee's
     estate or the person who acquired  the right to exercise  such Stock Option
     by  bequest  or  inheritance  from such  optionee  shall  have the right to
     exercise  such Stock Option  during its term within a period of twelve (12)
     months  after the date of such  optionee's  death to the  extent  that such
     Stock Option was exercisable at the time of such death or within such other
     period and subject to such other terms and  conditions  as may be specified
     by the Committee.

     To the extent that the aggregate  Fair Market Value  (determined  as of the
time the option is granted) of the Common Stock with respect to which  Incentive
Stock Options granted under the Plan (and all other plans of the Company and its
Subsidiaries)  become  exercisable  for the first time by any  individual in any
calendar  year  exceeds  $100,000,  such  Stock  Options  shall  be  treated  as
Non-Qualified  Stock Options.  No Incentive Stock Option shall be granted to any
employee if, at the time the option is granted,  the employee (in his or her own
right or by reason of the attribution  rules  applicable under Section 424(d) of
the Code) owns more than 10% of the total  combined  voting power of all classes
of stock of the Company or any Parent  Corporation  or Subsidiary  unless at the
time such option is granted the option price is at least 110% of the Fair Market
Value of the stock  subject  to such Stock  Option and such Stock  Option by its
terms is not exercisable after the expiration of five years from the date of its
grant.

     7. STOCK APPRECIATION  RIGHTS.  Stock Appreciation  Rights shall enable the
grantees thereof to benefit from increases in the Fair Market Value of shares of
Common Stock and shall be evidenced by  agreements in such form as the Committee
shall approve from time to time. The  agreements  shall contain in substance the
following  terms  and  conditions  and may  contain  such  additional  terms and
conditions,  not inconsistent with the terms of the Plan, as the Committee shall
deem appropriate:

          (a) AWARD.  A Stock  Appreciation  Right shall  entitle  the  grantee,
     subject to such terms and  conditions as the Committee  may  prescribe,  to
     receive upon the exercise thereof an award equal to all or a portion of the
     excess  of (i) the Fair  Market  Value of a  specified  number of shares of
     Common  Stock  at the  time of the  exercise  of  such  right  over  (ii) a
     specified  price which shall not be less than the Fair Market  Value of the
     Common  Stock at the time the  right is  granted  or, if  connected  with a
     previously granted Stock Option, not less than the Fair Market Value of the
     Common  Stock at the time such  Stock  Option was  granted.  Subject to the
     limitations  set forth in Section 4, such award may be paid by the  Company
     in cash, shares of Common Stock (valued at their then Fair Market Value) or
     any combination thereof, as the


<PAGE>                                  20

     Committee  may  determine.  Stock  Appreciation  Rights may be, but are not
     required   to   be,   granted   in   connection   with  a   previously   or
     contemporaneously  granted Stock Option.  In the event of the exercise of a
     Stock Appreciation  Right, the number of shares reserved for issuance under
     the Plan  shall be  reduced  by the  number of shares  covered by the Stock
     Appreciation Right as to which such exercise occurs.

          (b) TERM.  Each  agreement  shall  state the period or periods of time
     within which the Stock Appreciation Right may be exercised,  in whole or in
     part,  subject to such terms and conditions  prescribed for such purpose by
     the  Committee;  provided,  that  no  Stock  Appreciation  Right  shall  be
     exercisable  more than ten years after the date of its grant;  and provided
     further,  that each Stock  Appreciation  Right granted under the Plan shall
     become  exercisable  one year  after  the  date of its  grant,  unless  the
     agreement  specifically  provides  otherwise.   The  Committee  shall  have
     authority to accelerate previously  established exercise rights, subject to
     the requirements set forth in the Plan, under such  circumstances  and upon
     such terms and conditions as the Committee shall deem appropriate.

          (c) RIGHTS UPON TERMINATION OF EMPLOYMENT. In the event that a grantee
     of a Stock  Appreciation Right ceases to be employed by the Company and all
     of its  Subsidiaries  for any  reason  other than such  grantee's  death or
     Disability,  any rights of the grantee under any Stock  Appreciation  Right
     then in effect immediately shall terminate;  provided, that the grantee (or
     the grantee's  legal  representative)  shall have the right to exercise the
     Stock  Appreciation  Right during its term within a period of one (1) month
     after  such  termination  of  employment  to  the  extent  that  the  Stock
     Appreciation  Right  was  exercisable  at the time of such  termination  or
     within such other period and subject to such other terms and  conditions as
     may be specified by the Committee. Notwithstanding the foregoing provisions
     of this Section 7(c), the grantee (and the grantee's legal  representative)
     shall  not have any  rights  under any Stock  Appreciation  Right,  and the
     Company shall not be obligated to pay or deliver any cash,  Common Stock or
     any combination  thereof (or have any other  obligation or liability) under
     any Stock  Appreciation  Right,  if the Committee  shall determine that the
     employment  of the  grantee  with the  Company or any  Subsidiary  has been
     terminated for cause. In the event of such determination,  the grantee (and
     the  grantee's  legal  representative)  shall have no right under any Stock
     Appreciation  Right  regardless  of whether the  grantee (or the  grantee's
     legal  representative)  shall have  delivered a notice of exercise prior to
     the Committee's making of such determination.  Any Stock Appreciation Right
     may be  terminated  entirely by the Committee at the time of or at any time
     subsequent  to a  determination  by the  Committee  under this Section 7(c)
     which has the effect of eliminating  the Company's  obligations  under such
     Stock Appreciation Right.

          In the event that a grantee of a Stock Appreciation Right ceases to be
     employed  by the  Company  and all of its  Subsidiaries  by  reason of such
     grantee's Disability, prior to the expiration of a Stock Appreciation Right
     and without such grantee's  having fully exercised such Stock  Appreciation
     Right, such grantee or such grantee's legal  representative  shall have the
     right to exercise  such Stock  Appreciation  Right during its term within a
     period of six (6) months after such termination of employment to the extent
     that such  Stock  Appreciation  Right was  exercisable  at the time of such
     termination or within such other period and subject to such other terms and
     conditions as may be specified by the Committee.

          In the event that a grantee  ceases to be  employed by the Company and
     all of its  Subsidiaries  by reason of such grantee's  death,  prior to the
     expiration of a Stock  Appreciation Right and without such grantee's having
     fully exercised such Stock Appreciation Right, the personal  representative
     of the  grantee's  estate or the person who  acquired the right to exercise
     such Stock  Appreciation  Right by bequest or inheritance from such grantee
     shall have the right to exercise  such Stock  Appreciate  Right  during its
     term within a period of twelve (12) months after the date of such grantee's
     death to the extent that such Stock  Appreciation  Right was exercisable at
     the time of such  death or within  such other  period  and  subject to such
     other terms and conditions as may be specified by the Committee.

     8.  PERFORMANCE  UNIT AWARDS.  Performance  Unit Awards  shall  entitle the
grantees  thereof  to receive  future  payments  based  upon and  subject to the
achievement  of  preestablished  long-term  performance  targets  and  shall  be
evidenced by agreements in such form as the Committee shall approve from time to
time.  The  agreements  shall  contain  in  substance  the  following  terms and
conditions  and  may  contain  such  additional   terms  and   conditions,   not
inconsistent   with  the  terms  of  the  Plan,  as  the  Committee  shall  deem
appropriate:

<PAGE>                                  21

     (a) PERFORMANCE  PERIOD. The Committee shall establish with respect to each
Performance Unit Award a performance period of not fewer than two years nor more
than five years.

     (b)  UNIT  VALUE.  The  Committee  shall  establish  with  respect  to each
Performance  Unit Award a value for each unit which shall not change  thereafter
or  which  may  vary  thereafter  on the  basis  of  criteria  specified  by the
Committee.

     (c) PERFORMANCE TARGETS. The Committee shall establish with respect to each
Performance  Unit Award maximum and minimum  performance  targets to be achieved
during the applicable performance period. The achievement of the maximum targets
shall  entitle  a  grantee  to  payment  with  respect  to the  full  value of a
Performance Unit Award. The achievement of less than the maximum targets, but in
excess of the minimum  targets,  shall entitle a grantee to payment with respect
to a portion of a Performance  Unit Award  according to the level of achievement
of the  applicable  targets as  specified  by the  Committee.  To the extent the
Committee  deems  necessary  or  appropriate  to  protect  against  the  loss of
deductibility  pursuant to Section  162(m) of the Code,  such  targets  shall be
established in conformity with the requirements of Section 162(m) of the Code.

     (d) PERFORMANCE MEASURES.  Performance targets established by the Committee
shall relate to corporate,  division,  subsidiary,  group or unit performance in
terms of objective  financial  criteria or  performance  goals which satisfy the
requirements  of Section  162(m) of the Code or, with  respect to  grantees  not
subject to Section  162(m) of the Code,  such other  measures  or  standards  of
performance as the Committee may determine. Multiple targets may be used and may
have the same or  different  weighting,  and the  targets may relate to absolute
performance or relative performance measured against other companies, businesses
or indexes.

     (e)  ADJUSTMENTS.  At any time prior to the payment of a  Performance  Unit
Award, the Committee may adjust previously  established  performance  targets or
other  terms and  conditions  of such  Performance  Unit  Award,  including  the
Company's or another company's financial performance for Plan purposes, in order
to reduce or  eliminate,  but not to  increase,  the payment  with  respect to a
Performance  Unit Award that otherwise  would be due upon the attainment of such
previously  established  performance targets.  Such adjustments shall be made to
reflect  major  unforeseen  events  such as  changes  in  laws,  regulations  or
accounting   practices,   mergers,   acquisitions   or   divestitures  or  other
extraordinary, unusual or nonrecurring items or events.

     (f)  PAYMENT  OF  PERFORMANCE  UNIT  AWARDS.  Upon the  conclusion  of each
performance  period,  the  Committee  shall  determine  the  extent to which the
applicable  performance  targets  have been  attained  and any  other  terms and
conditions   have  been  satisfied  for  such  period  and  shall  provide  such
certification thereof as may be necessary to satisfy the requirements of Section
162(m) of the Code. The Committee shall  determine what, if any,  payment is due
on a Performance Unit Award and, subject to the limitations set forth in Section
4, whether such payment shall be made in cash, shares of Common Stock (valued at
their then Fair Market Value) or a combination thereof. Payment of a Performance
Unit Award shall be made in a lump sum or in installments,  as determined by the
Committee,   commencing  as  promptly  as  practicable  after  the  end  of  the
performance  period  unless  such  payment  is  deferred  upon  such  terms  and
conditions as may be specified by the Committee.

     (g) TERMINATION OF EMPLOYMENT. In the event that a grantee of a Performance
Unit Award ceases to be employed by the Company and all of its  Subsidiaries for
any reason other than such  grantee's  death or  Disability,  any rights of such
grantee under any Performance Unit Award then in effect whose performance period
has not ended shall  terminate  immediately;  provided,  that the  Committee may
authorize  the  partial  payment  of any  such  Performance  Unit  Award  if the
Committee determines such action to be equitable.

     In the event  that a  grantee  of a  Performance  Unit  Award  ceases to be
employed by the Company and all of its  Subsidiaries by reason of such grantee's
death or Disability, any rights of such grantee under any Performance Unit Award
then  in  effect  whose  performance   period  has  not  ended  shall  terminate
immediately;  provided,  that the  Committee  may  authorize the payment to such
grantee or such  grantee's  legal  representative  of all or any portion of such
Performance  Unit Award to the extent  earned under the  applicable  performance
targets, even though the applicable  performance period has not ended, upon such
terms and conditions as may be specified by the Committee.

<PAGE>                                  22

     9. RESTRICTED STOCK AWARDS. Restricted Stock Awards shall consist of shares
of Common Stock restricted  against  transfer,  subject to a substantial risk of
forfeiture and to other terms and conditions  intended to further the purpose of
the Plan as the Committee may determine, and shall be evidenced by agreements in
such form as the Committee shall approve from time to time. The agreements shall
contain in substance the  following  terms and  conditions  and may contain such
additional terms and conditions, not inconsistent with the terms of the Plan, as
the Committee shall deem appropriate:

          (a) RESTRICTION  PERIOD.  The Common Stock covered by Restricted Stock
     Awards shall be subject to the applicable  restrictions  established by the
     Committee over such period as the Committee shall determine.  To the extent
     the Committee deems necessary or appropriate to protect against the loss of
     deductibility  pursuant  to Section  162(m) of the Code,  Restricted  Stock
     Awards also may be subject to the attainment of one or more  preestablished
     performance  objectives  which relate to corporate,  subsidiary,  division,
     group or unit  performance  in terms of  objective  financial  criteria  or
     performance  goals which satisfy the  requirements of Section 162(m) of the
     Code;  provided,  that  any  such  preestablished   financial  criteria  or
     performance  goals  subsequently may be adjusted by the Committee to reduce
     or  eliminate,  but not to increase,  a Restricted  Stock Award in order to
     take into account unforeseen events or changes in circumstances.

          (b)  RESTRICTION  UPON  TRANSFER.  Shares of Common  Stock  covered by
     Restricted Stock Awards may not be sold, assigned, transferred,  exchanged,
     pledged,  hypothecated or otherwise  encumbered,  except as provided in the
     Plan or in any Restricted  Stock Award  agreement  entered into between the
     Company and a grantee,  during the  restriction  period  applicable to such
     shares.  Notwithstanding the foregoing provisions of this Section 9(b), and
     except as otherwise provided in the Plan or the applicable Restricted Stock
     Award  agreement,  a grantee of a Restricted  Stock Award shall have all of
     the other rights of a holder of Common Stock  including  but not limited to
     the right to receive dividends and the right to vote such shares.

          (c) PAYMENT.  The Committee shall determine the amount,  form and time
     of payment, if any, that shall be required from the grantee of a Restricted
     Stock Award in  consideration of the issuance and delivery of the shares of
     Common Stock covered by such Restricted Stock Award.

          (d)  CERTIFICATES.  Each  certificate  issued in  respect of shares of
     Common Stock covered by a Restricted Stock Award shall be registered in the
     name of the grantee and shall bear the following legend (in addition to any
     other legends which may be appropriate):

               "This certificate and the shares of stock represented  hereby are
          subject to the terms and conditions  (including  forfeiture provisions
          and restrictions  against  transfer)  contained in the Pamida Holdings
          Corporation  1998 Stock  Incentive  Plan and a Restricted  Stock Award
          Agreement  entered  into  between  the  registered  owner  and  Pamida
          Holdings  Corporation.  Release from such terms and  conditions may be
          obtained  only in  accordance  with the  provisions  of such  Plan and
          Agreement,  a copy of each of  which is on file in the  office  of the
          Secretary of Pamida Holdings Corporation."

     The Committee may require the grantee of a Restricted  Stock Award to enter
     into an escrow agreement  providing that the certificates  representing the
     shares covered by such  Restricted  Stock Award will remain in the physical
     custody of an escrow  agent until all  restrictions  are removed or expire.
     The Committee also may require that the certificates held in such escrow be
     accompanied by a stock power, endorsed in blank by the grantee, relating to
     the Common Stock covered by such certificates.

          (e)  LAPSE OF  RESTRICTIONS.  Except  for  preestablished  performance
     objectives  established with respect to Restricted Stock Awards to grantees
     subject to Section  162(m) of the Code,  the  Committee may provide for the
     lapse of  restrictions  applicable  to Common Stock  subject to  Restricted
     Stock Awards in installments and may waive such restrictions in whole or in
     part based upon such factors and such  circumstances as the Committee shall
     determine. Upon the lapse of such restrictions,  certificates for shares of
     Common  Stock,  free of the  restrictive  legend set forth in Section 9(c),
     shall be issued to the grantee or the grantee's legal  representative.  The
     Committee  shall  have  authority  to  accelerate  the  expiration  of  the
     applicable  restriction  period  with  respect to all or any portion of the
     shares of Common

<PAGE>                                  23

     Stock covered by a Restricted Stock Award except,  with respect to grantees
     subject to Section  162(m) of the Code,  to the  extent  such  acceleration
     would  result in the loss of the  deductibility  of such  Restricted  Stock
     Award pursuant to Section 162(m) of the Code.

          (f)  TERMINATION  OF  EMPLOYMENT.  In the event  that a  grantee  of a
     Restricted  Stock Award ceases to be employed by the Company and all of its
     Subsidiaries  for any reason,  any rights of such  grantee  with respect to
     shares of Common  Stock  that  remain  subject to  restrictions  under such
     Restricted  Stock  Award  shall  terminate  immediately,  and any shares of
     Common Stock covered by a Restricted Stock Award with unlapsed restrictions
     shall be subject to  reacquisition  by the Company upon the terms set forth
     in the applicable  agreement  with such grantee.  The Committee may provide
     for complete or partial  exceptions to such  employment  requirement if the
     Committee determines such action to be equitable.

     10. STOCK BONUS  AWARDS.  The Committee may grant a Stock Bonus Award to an
eligible  grantee  under the Plan based upon  corporate,  division,  subsidiary,
group  or unit  performance  in  terms  of  preestablished  objective  financial
criteria or performance  goals or, with respect to  participants  not subject to
Section  162(m) of the Code,  such other  measures or standards  of  performance
(including but not limited to performance already accomplished) as the Committee
may determine;  provided,  that any such  preestablished  financial  criteria or
performance goals  subsequently may be adjusted to reduce or eliminate,  but not
to increase, a Stock Bonus Award in order to take into account unforeseen events
or changes in circumstances.

     If appropriate in the sole discretion of the Committee,  Stock Bonus Awards
shall be evidenced by  agreements  in such form as the  Committee  shall approve
from time to time. In addition to any applicable  performance goals or standards
and  subject  to the terms of the Plan,  shares  of Common  Stock  which are the
subject of a Stock  Bonus Award may be (i)  subject to  additional  restrictions
(including but not limited to restrictions on transfer) or (ii) granted directly
to a grantee free of any restrictions, as the Committee shall deem appropriate.

     11.  GENERAL  RESTRICTIONS.  Each  award or grant  under the Plan  shall be
subject to the  requirement  that if at any time the Committee  shall  determine
that (i) the  listing,  registration  or  qualification  of the shares of Common
Stock subject or related thereto upon any securities exchange or under any state
or federal  law,  (ii) the consent or approval  of any  governmental  regulatory
body,  or (iii) an agreement by the grantee of an award or grant with respect to
the  disposition  of the shares of Common  Stock  subject or related  thereto is
necessary or desirable as a condition of, or in connection  with,  such award or
grant or the  issuance or purchase of shares of Common  Stock  thereunder,  then
such award or grant may not be consummated and any rights  thereunder may not be
exercised in whole or in part unless such listing, registration,  qualification,
consent,  approval  or  agreement  shall have been  effected  or  obtained  upon
conditions acceptable to the Committee. Awards or grants under the Plan shall be
subject to such additional terms and conditions, not inconsistent with the Plan,
as the Committee in its sole discretion deems necessary or desirable,  including
but not  limited  to such  terms and  conditions  as are  necessary  to enable a
grantee to avoid any short-swing profit recapture  liability under Section 16 of
the Exchange Act.

     12. SINGLE OR MULTIPLE  AGREEMENTS.  Multiple  forms of awards or grants or
combinations  thereof  may be  evidenced  either  by a  single  agreement  or by
multiple agreements, as determined by the Committee.

     13. RIGHTS OF A  STOCKHOLDER.  Unless  otherwise  provided by the Plan, the
grantee  of any  award or  grant  under  the  Plan  shall  have no  rights  as a
stockholder of the Company with respect to the shares of Common Stock subject or
related to such award or grant unless and until  certificates for such shares of
Common Stock are issued to such grantee.

     14.  NO  RIGHT  TO  CONTINUE  EMPLOYMENT.  Nothing  in the  Plan  or in any
agreement  entered  into  pursuant to the Plan shall confer upon any grantee the
right to continue in the  employment of the Company or any  Subsidiary or affect
any  right  which  the  Company  or any  Subsidiary  may have to  terminate  the
employment of any grantee with or without cause.

     15. WITHHOLDING.  The Company's  obligation to (i) deliver shares of Common
Stock or pay cash upon the  exercise of any Stock  Option or Stock  Appreciation
Right,  (ii)  deliver  shares  of  Common  Stock or pay cash in  payment  of any
Performance Unit Award, (iii) deliver stock certificates upon the vesting of any
Restricted  Stock Award,  and (iv) deliver shares of Common Stock upon the grant
of any Stock Bonus Award shall be subject to applicable federal, state and local
tax  withholding  requirements.  In the  discretion  of the  Committee,  amounts
required to be  withheld  for taxes may be paid by the grantee in cash or shares
of

<PAGE>                                  24

Common Stock (either  through the surrender of previously  held shares of Common
Stock or the withholding of shares of Common Stock  otherwise  issuable upon the
exercise or payment of such award or grant)  having a Fair Market Value equal to
the required tax withholding  amount and upon such other terms and conditions as
the Committee shall determine;  provided, that any election by a grantee subject
to Section  16(b) of the  Exchange Act to pay any tax  withholding  in shares of
Common  Stock shall be subject to and must comply with Rule  16b-3(e)  under the
Exchange Act.

     16.  INDEMNIFICATION.  No  member of the  Board or the  Committee,  nor any
officer or employee of the Company or a Subsidiary acting on behalf of the Board
or the Committee,  shall be personally  liable for any action,  determination or
interpretation  taken or made in good  faith with  respect to the Plan;  and all
members of the Board or the  Committee  and each and any  officer or employee of
the  Company  or any  Subsidiary  acting on their  behalf  shall,  to the extent
permitted by law, be fully  indemnified  and protected by the Company in respect
of any such action, determination or interpretation.

     17. NON-ASSIGNABILITY. No award or grant under the Plan shall be assignable
or transferable by the recipient  thereof except by will, by the laws of descent
and  distribution or, in the case of awards or grants other than Incentive Stock
Options, pursuant to a qualified domestic relations order or by such other means
(if any) as the  Committee may approve from time to time with respect to holders
whose  transactions  in the Common Stock are not subject to Section 16(b) of the
Exchange  Act. No right or benefit under the Plan shall in any manner be subject
to the debts,  contracts,  liabilities  or torts of the person  entitled to such
right or benefit.

     18. NONUNIFORM  DETERMINATIONS.  The Committee's  determinations  under the
Plan  (including  but not  limited to  determinations  of the persons to receive
awards or grants,  the form,  amount and  timing of such  awards or grants,  the
terms and provisions of such awards or grants and the agreements evidencing them
and the establishment of values and performance targets) need not be uniform and
may be made by the Committee  selectively among the persons who receive,  or are
eligible  to  receive,  awards or grants  under  the Plan,  whether  or not such
persons are similarly situated.

     19.  ADJUSTMENTS.  In the event of any change in the outstanding  shares of
Common  Stock,  by reason of a stock  dividend  or  distribution,  stock  split,
recapitalization,  merger,  reorganization,  consolidation,  split-up, spin-off,
combination of shares, exchange of shares or other change in corporate structure
affecting the Common Stock, the Committee shall make appropriate  adjustments in
(a) the  aggregate  number of shares of Common  Stock (i)  reserved for issuance
under the Plan,  (ii) for which  grants or awards  may be made to an  individual
grantee and (iii) covered by outstanding awards and grants denominated in shares
or units of Common Stock,  (b) the exercise or other applicable price related to
outstanding awards or grants and (c) the appropriate Fair Market Value and other
price  determinations  relevant to  outstanding  awards or grants and shall make
such other  adjustments as may be equitable under the  circumstances;  provided,
that the number of shares  subject to any award or grant always shall be a whole
number.

     20. TERMS OF PAYMENT.  Subject to any other  applicable  provisions  of the
Plan and to any applicable laws,  whenever payment by a grantee is required with
respect  to shares of Common  Stock  which are the  subject of an award or grant
under the Plan, the Committee  shall determine the time, form and manner of such
payment, including but not limited to lump-sum payments and installment payments
upon such terms and  conditions  as the  Committee  may  prescribe.  Installment
payment   obligations   of  a  grantee  may  be  evidenced   by   full-recourse,
limited-recourse or non-recourse promissory notes or other instruments,  with or
without  interest  and  with or  without  collateral  or other  security  as the
Committee may determine.

     21. TERMINATION AND AMENDMENT. The Board may terminate or amend the Plan or
any portion thereof at any time,  including but not limited to amendments to the
Plan necessary to comply with the  requirements of Section 16(b) of the Exchange
Act. The  termination  or any  modification  or amendment of the Plan shall not,
without the consent of a grantee,  adversely  affect such grantee's rights under
an award or grant  previously made to such grantee under the Plan. The Committee
may amend the terms of any award or grant theretofore granted,  prospectively or
retroactively;  but,  except as  otherwise  expressly  permitted by the Plan and
subject to Section 19, no such amendment  shall  adversely  affect the rights of
the  grantee  of  such  award  or  grant   without   such   grantee's   consent.
Notwithstanding  the  foregoing  provisions  of  this  Section  21,  stockholder
approval of any action referred to in this Section 21 shall be required whenever
necessary to satisfy the applicable  requirements of Rule 16b-3,  Section 162(m)
of the Code or Section 422 of the Code.

<PAGE>                                  25

     22. SEVERABILITY. With respect to participants subject to Section 16 of the
Exchange Act, (i) the Plan is intended to comply with all applicable  conditions
of Rule 16b-3 or any  successor to such rule,  (ii) all  transactions  involving
grantees  who are subject to Section  16(b) of the  Exchange  Act are subject to
such conditions, regardless of whether the conditions are expressly set forth in
the Plan and (iii) any  provision of the Plan that is contrary to a condition of
Rule 16b-3 shall not apply to grantees  who are subject to Section  16(b) of the
Exchange Act. If any of the terms or provisions of the Plan, or awards or grants
made under the Plan, conflict with the requirements of Section 162(m) or Section
422 of the Code with  respect  to awards or grants  subject  to or  governed  by
Section  162(m) or Section 422 of the Code,  as the case may be, then such terms
or provisions  shall be deemed  inoperative  to the extent they so conflict with
the  requirements  of Section 162(m) or Section 422 of the Code, as the case may
be. With respect to an Incentive Stock Option,  if the Plan does not contain any
provision  required to be included in the Plan under Section 422 of the Code (as
amended from time to time) or any successor to such section, then such provision
shall be deemed to be incorporated in the Plan with the same force and effect as
if such provision had been expressly set out in the Plan.

     23.  EFFECT ON OTHER PLANS.  Participation  in the Plan shall not affect an
employee's  eligibility to participate in any other benefit or incentive plan of
the Company or any  Subsidiary.  Any grants or awards made  pursuant to the Plan
shall not be taken into account in  determining  the benefits  provided or to be
provided under any other plan of the Company or any Subsidiary  unless otherwise
specifically provided in such other plan.

     24. TERM OF PLAN.  Subject to approval of the Plan by the  stockholders  of
the Company not later than December 31, 1998, the Plan shall become effective on
March 5, 1998,  and shall  terminate for purposes of further grants on the first
to occur of (i) December 31, 2007, or (ii) the effective date of the termination
of the Plan by the Board  pursuant  to Section  21. No awards or options  may be
granted under the Plan after the  termination of the Plan, but such  termination
shall  not  affect  any  awards  or  options  outstanding  at the  time  of such
termination or the authority of the Committee to continue to administer the Plan
apart from the making of further grants.

     25.  GOVERNING  LAW.  The  Plan  shall  be  governed  by and  construed  in
accordance with the laws of Delaware.

<PAGE>                                  26

                           PAMIDA HOLDINGS CORPORATION
          PROXY FOR THE ANNUAL MEETING OF STOCKHOLDERS ON MAY 21, 1998
           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

     The undersigned hereby constitutes and appoints Steven S. Fishman and Frank
A.  Washburn,  and  each  or  either  of  them,  attorneys  and  proxies  of the
undersigned,  with full power of substitution to each of them, to vote all stock
of Pamida Holdings  Corporation (the "Corporation")  standing in the name of the
undersigned at the annual meeting of  stockholders of the Corporation to be held
at the office of the Corporation, 8800 'F' Street, Omaha, Nebraska, at 8:30 a.m.
on May 21, 1998, and  at any adjournments  thereof, on the matters set  forth on
the reverse side hereof and on any  other matters that  properly may come before
the meeting or any adjournments thereof.

     THIS  PROXY,  WHEN  PROPERLY  SIGNED,  WILL BE  VOTED AS  SPECIFIED.  IF NO
SPECIFICATION IS GIVEN, THIS PROXY WILL BE VOTED FOR  THE ELECTION OF DIRECTORS.
ION IS GIVEN, THIS PROXY WILL BE  VOTED FOR THE  ELECTION OF DIRECTORS  AND  FOR
APPROVAL OF THE 1998 STOCK INCENTIVE PLAN.

     The  undersigned  hereby  ratifies  and  confirms  all that  either of such
attorneys  and  proxies,  or  their  substitutes,  may do or cause to be done by
virtue  hereof  and  acknowledges  receipt  of the  Notice of Annual  Meeting of
Stockholders  of the Corporation to be held on May 21, 1998, the Proxy Statement
for such meeting,  and the Annual Report of the  Corporation for the fiscal year
ended February 1, 1998.

                         (To be Signed on Reverse Side)


[X]  Please mark your votes as in this example


                                AUTHORITY
                     FOR         TO VOTE
                 ALL NOMINEES   WITHHELD       Nominees:  L. David Callaway, III
1.  ELECTION                                              Stuyvesant P. Comfort
    OF                                                    Steven S. Fishman
    DIRECTORS        [ ]           [ ]                    M. Saleem Muqaddam
For, except authority to vote is withheld                 Peter J. Sodini
for the following nominee(s):                             Frank A. Washburn

________________________

2.  APPROVAL 
    OF 1998          FOR         AGAINST       ABSTAIN
    STOCK
    INCENTIVE
    PLAN             [ ]           [ ]           [ ] 


________________________     _________________________     DATE_________________
SIGNATURE OF SHAREHOLDER     SIGNATURE IF HELD JOINTLY

NOTE:Please sign  exactly as name appears  above.  When shares are held by joint
     tenants,   both  should  sign.   When   signing  as   attorney,   executor,
     administrator,  trustee or guardian,  please give full title as such.  If a
     corporation,  please  sign in full  corporate  name by  President  or other
     authorized officer. If a partnership,  please sign in partnership name by a
     partner.  If a limited liability company,  please sign in company name by a
     member or manager.



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