JUNIPER GROUP INC
DEF 14A, 1999-12-10
INSURANCE AGENTS, BROKERS & SERVICE
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           Proxy Statement Pursuant to Section 14(a) of the Securities
                              Exchange Act of 1934


Filed by the Registrant [x]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:
[x]  Preliminary Proxy Statement              [  ]  Confidential, for
                                                    use of the Commission only
[  ]  Definitive Proxy Statement
[  ]  Definitive Additional Materials
[  ]  Soliciting Material Pursuant to
      Rule 14a-11(c) or Rule 14a-12

                               JUNIPER GROUP, INC.
                (Name of Registrant as Specified In Its Charter)

                               JUNIPER GROUP, INC.
                   (Name of Person(s) Filing Proxy Statement)

Payment of Filing Fee (Check the appropriate box):
[x] No fee required.
[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
    (1)      Title of each class of securities to which transaction applies:
    (2)      Aggregate number of securities to which transaction applies:
    (3)      Per unit price or other underlying value of transaction
             computed pursuant to Exchange Act Rule 0-11:1
    (4)      Proposed maximum aggregate value of transaction:
    (5)      Total fee paid:
[ ] Fee paid previously with preliminary materials.
[ ] Check box if any part of the fee is offset as  provided  by Exchange
    Act Rule  0-11(a)(2)  and identify the filing for which the offsetting
    fee was paid previously.  Identify the previous filing by registration
    statement number, or the form or schedule and the date of its filing.

    (1)  Amount Previously Paid: $______________
    (2)  Form, Schedule or Registration Statement No.: _________________
    (3)  Filing Party: _________________
    (4)  Date Filed: __________________


__________

1 Set forth the amount on which the filing fee is calculated and state how it
  was determined.
<PAGE>


                                 PROXY STATEMENT

                               JUNIPER GROUP, INC.

                               ___________________

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                         to be held on December 27, 1999

To the Shareholders of Juniper Group, Inc.

     Notice is hereby given that the Annual Meeting of  Shareholders  of Juniper
Group,  Inc., a Nevada  corporation (the "Company") will be held on December 27,
1999,  at The Inn of Great Neck, 30 Cuttermill  Road,  Great Neck,  New York, at
10:00 a.m., for the following purposes:

1.   To elect a Board of Directors  consisting of three (3) persons to serve for
     a term of one  year  and  until  their  successors  are  duly  elected  and
     qualified.

2.   To approve the Company's 1999 Stock Option Plan.

3.   To ratify the  appointment  of  Goldstein & Ganz,  P.C.,  as the  Company's
     independent public accountants for the year ending December 31, 1999.

4.   To  transact  such other  business as may  properly  come before the Annual
     Meeting or any adjournment or adjournments thereof.


     Only  Shareholders  of record at the close of business of December 9, 1999,
are entitled to notice of and to vote at the Annual Meeting or any  adjournments
thereof. By order of the Board of Directors,


Yvonne T. Paultre
Secretary


Great Neck, New York
December 10, 1999


                                    IMPORTANT

WHETHER OR NOT YOU PLAN TO ATTEND THE ANNUAL MEETING,  PLEASE PROMPTLY COMPLETE,
SIGN AND DATE THE ENCLOSED  PROXY,  WHICH IS SOLICITED BY THE BOARD OF DIRECTORS
OF THE COMPANY,  AND RETURN IT TO THE  COMPANY.  THE PROXY MAY BE REVOKED AT ANY
TIME  BEFORE IT IS VOTED,  AND  SHAREHOLDERS  EXECUTING  PROXIES  MAY ATTEND THE
MEETING AND VOTE IN PERSON SHOULD THEY SO DESIRE.
<PAGE>

                               Juniper Group, Inc.
                               111 Great Neck Road
                           Great Neck, New York 11021

                                 PROXY STATEMENT

     The Board of Directors of Juniper Group, Inc. (the "Company") presents this
Proxy  Statement to all holders of the Company's  Common Stock,  $.001 par value
("Common  Stock"),  and  solicits  their  proxies  for  the  Annual  Meeting  of
Shareholders  to be held on December  27, 1999.  All proxies  duly  executed and
received  will be  voted on all  matters  presented  at the  Annual  Meeting  in
accordance  with the  instructions  given by such  proxies.  In the  absence  of
specific  instructions,  proxies  so  received  will be voted  "FOR"  the  named
nominees for election to the Company's Board of Directors and "FOR" the adoption
of each of Proposals 2 and 3 herein, as applicable.

     The Board of Directors does not anticipate that any of its nominees will be
unavailable  for  election  and does not know of any other  matters  that may be
brought  before the Annual  Meeting.  In the event that any other matter  should
come  before  the  Annual  Meeting  or that any  nominee  is not  available  for
election,  the  persons  named in the  enclosed  proxy  will have  discretionary
authority  to vote all proxies not marked to the  contrary  with respect to such
matter in accordance  with their best judgment.  The proxy may be revoked at any
time before being voted.  The Company will pay the entire  expense of soliciting
these  proxies,  which  solicitation  will be by use of the  mails.  This  Proxy
Statement is being mailed on or about December 10, 1999.

     The total number of outstanding shares of Common Stock of the Company as of
December 9, 1999 was 6,329,782 and the total number of shares of 12%  Non-Voting
Convertible  Redeemable  Preferred Stock ("Preferred  Stock")  outstanding as of
December 9, 1999 was 42,747.  The Common Stock is the only outstanding  class of
securities  of the  Company  entitled  to vote.  Each  share of Common  Stock is
entitled  to  one  vote.  Holders  of  shares  of  Preferred  Stock  ("Preferred
Shareholders")  are not entitled to vote on matters  submitted  to  Shareholders
except on those matters affecting the rights of Preferred Shareholders, in which
case they vote separately as a class.  Only holders of record as of the close of
business on  December 9, 1999 will be entitled to vote at the Annual  Meeting or
any adjournment or adjournments thereof.

     Directors  will be elected by a  plurality  of the votes cast at the Annual
Meeting.  The affirmative  vote by Shareholders  holding a majority of the votes
cast at the Annual  Meeting is required for approval of the Company's 1999 Stock
Option Plan and for the  ratification of Goldstein & Ganz P.C., as the Company's
independent public  accountants.  Shares represented by proxies which are marked
"abstain"  and proxies which are marked to deny  discretionary  authority on all
other matters will only be counted for the purpose of  determining  the presence
of a quorum.  Votes  withheld  in  connection  with the  election of one or more
nominees for Director will not be counted as votes cast for such individuals. In
addition,  where brokers are prohibited from exercising  discretionary authority
for  beneficial  owners  who have not  provided  voting  instructions  (commonly
referred  to as "broker  non-votes"),  those  shares will not be included in the
vote totals.

     A list of  Shareholders  entitled  to vote at the  Annual  Meeting  will be
available at the Company's  office,  111 Great Neck Road,  Great Neck, New York,
for a period of ten (10) days prior to the Annual Meeting for examination by any
Shareholder.
<PAGE>
PROPOSAL 1

                             ELECTION OF DIRECTORS

     The Company's Board of Directors will consist of three persons.  All of the
Company's  Directors are standing for  re-election,  each to serve for a term of
one year or until  their  successors  have been  elected  and  qualified.  It is
intended that the  accompanying  form of Proxy will be voted for the election of
the nominees for  Director,  unless the Proxy  contains  contrary  instructions.
Proxies  which  abstain  and do not  direct  the  Proxy  holders  to vote for or
withhold  authority  in the matter of electing  Directors  will be voted for the
election  of the  nominees.  Proxies  cannot be voted  for a  greater  number of
persons than the number of nominees named in the Proxy Statement.

     Management  has no reason to believe that any of the nominees will not be a
candidate  or will be  unable to serve.  However,  in the event  that any of the
nominees  should  become  unable or unwilling to serve as a Director,  the Proxy
will be voted for the election of such person or persons as shall be  designated
by the Directors.

     The  persons  listed  in the  table  below  are all  currently  serving  as
Directors or executive officers of the Company or its subsidiaries.

         Name                      Age           Position with the Company
         ------------------------------------------------------------------
Vlado Paul Hreljanovic              52           Chairman of the Board of
                                                 Directors, President and
                                                 Chief Executive Officer

Harold A. Horowitz                  49           Director

Marvin Rostolder                    57           Director

Yvonne Paultre                      61           Secretary

Richard O. Vazquez                  46           President, PartnerCare, Inc.

Directors

     Vlado Paul Hreljanovic has been the Chairman of the Board,  President,  and
Chief Executive  Officer of the Company since 1987. He served as a member of the
Executive  Committee  of the New  Leadership  Division,  North Shore  University
Hospital NYU Medical School from 1988 through 1996. Mr.  Hreljanovic  received a
Bachelor  of  Science  degree  from  Fordham  University  in 1970 and  became an
accountant  with the  firm of Peat  Marwick  Mitchell,  now  known as KMPG  Peat
Marwick.

     Harold A.  Horowitz has been a Director of the Company  since January 1991.
Since October 1995,  Mr.  Horowitz is Chairman of the Board and Chief  Executive
Officer of In-Stock  Business  Forms & Paper  Products  Ltd. and an  independent
consultant to various  companies.  Since January,  1998, Mr. Horowitz has taught
economics at Yeshiva University as an adjunct  professor.  Mr. Horowitz received
his law degree in 1976 from Columbia University School of Law and masters degree
in economics  from  Columbia  University in 1973. He received his BA degree from
Yeshiva University in 1971.

     Marvin  Rostolder  was elected to the Board of  Directors of the Company on
May 18, 1998. Mr.  Rostolder is the Chairman of the Board of Directors and Chief
Executive Officer of JM Marketing,  Inc., the licensee of SmallFrye Footwear. He
has served in that  capacity  since  March  1998.  Mr.  Rostolder  has served as
independent  consultant to various companies  including MedTech Co.,  BioImaging
Technology, Inc., Amba Sciences, Inc. and T.M. Marketing, Inc. From 1985 through
1998, Mr.  Rostolder served in various  capacities with North American  Transfer
Co., a  registered  Stock  Transfer  Agent and  Registrar.  Mr.  Rostolder  is a
graduate of the City University of New York and holds a Masters degree from Long
Island University in healthcare administration.

Executive Officers and Significant Employees

     In addition to Vlado Paul Hreljanovic,  the Company's Chairman,  President,
and Chief  Executive  Officer,  the  following  individuals  serve as  executive
officers of the Company:

     Yvonne T. Paultre has been Secretary of the Company since 1991. Ms. Paultre
has  supervisory   responsibilities  for  the  Company's   employees,   customer
relations,  and office  policies.  She is also responsible for operations of the
Company's television syndication area.
<PAGE>
     Richard  O.  Vazquez  has been the  President  of  PartnerCare,  Inc.,  the
Company's revenue enhancement management  subsidiary,  since July 1, 1996. Prior
to that time, Mr. Vazquez was employed by Multiplan,  Inc. since  September 1993
as a Vice President for Integrated Networks.  Between June 1992 and August 1993,
Mr. Vazquez was a National  Urban Fellow - Consultant  with WNET-TV in New York,
while he was pursuing his Masters in Public  Administration from Baruch College.
From 1981 to 1992,  he served as Associate  Director  (1983-1984)  and Associate
Executive  Director  (1984-1992) of Elmhurst  Hospital  Center in Elmhurst,  New
York.

Certain  Information  Concerning the Board of Directors and Committees

     Each  Director   will  hold  office  until  the  next  annual   meeting  of
Shareholders  and until his successor has been elected and  qualified.  Officers
are  appointed by and serve at the  discretion  of the Board of  Directors.  The
Board of Directors of the Company has audit and  compensation  committees,  each
consisting  of Mr.  Rostolder and Mr.  Horowitz.  The Audit  Committee  held two
meetings and the Compensation  Committee held two meetings during the year ended
December 31, 1998. The Company does not have a nominating committee.

     The duties of the Audit Committee  include  recommending  the engagement of
independent auditors, reviewing and considering actions of management in matters
relating to audit functions,  reviewing with independent  auditors the scope and
results of its audit  engagement,  reviewing  reports  from  various  regulatory
authorities,  reviewing  the system of internal  controls and  procedures of the
Company,  and reviewing  the  effectiveness  of  procedures  intended to prevent
violations of law and regulations.

     The duties of the  Compensation  Committee  are to  recommend  to the Board
remuneration  for officers of the Company,  to determine the number and issuance
of options  pursuant to the  Company's  stock option plans and to recommend  the
establishment  of and to monitor a  compensation  and incentive  program for all
executives of the Company.

     The Board of Directors held 35 meetings  during the year ended December 31,
1998. Each member of the Board of Directors  attended all of the meetings of the
Board and each Committee on which he served either in person or telephonically.

Executive Compensation

Summary Compensation Table

     The following table sets forth all  compensation  awarded to, earned by, or
paid for all  services  rendered  to the Company  during the fiscal  years ended
December 31, 1996, 1997 and 1998 by the Company's Chief  Executive  Officer.  No
other executive officer received total compensation in excess $100,000.
<TABLE>
<CAPTION>
         Annual Compensation                                           Long-Term Compensation
                                                                       Awards         Payouts
                                                                       Securities
                                                                       Underlying       Long-term
                                           Other Annual   Restricted    Options/        Incentive         All Other
Name and Principal                         Compensation     Stock         SARs          Plan Payouts      Compensation
Position      Year   Salary      Bonus        ($)         Award(s)($)     (#)              ($)               ($)
- --------      ----   -------   ---------     -----        ----------    ----------    ------------      ------------
<S>           <C>   <C>        <C>          <C>             <C>            <C>             <C>               <C>
Vlado Paul    1998  $175,460   $86,191(1)   $31,200(2)      -0-            -0-             -0-               -0-
Hreljanovic,  1997  $172,757   $19,500(3)   $52,900(4)      -0-            -0-             -0-               -0-
Chairman      1996  $167,774   $45,931(5)   $56,800(6)      -0-            -0-             -0-               -0-
of the Board
and Chief
Executive Officer
</TABLE>

     The Chief Executive  Officer did not receive any long term  compensation in
1998, 1997, or 1996.

(1)  Paid in 57,461 shares of the Company's unregistered common stock, valued at
     $86,191,  issued on January 1, 1998, in recognition  of efforts  exerted by
     Mr. Hreljanovic on behalf of the Company and its subsidiaries.

(2)  Other  compensation  for Mr.  Hreljanovic in 1998  primarily  consisted of,
     among other things,  automobile repairs and insurance of $12,900 and health
     and life insurance of $18,200.

(3)  Paid in 13,000 shares of the Company's  unregistered common stock valued at
     $19,500,  issued to Mr.  Hreljanovic  on June 18,  1997 in  recognition  of
     efforts  exerted  by Mr.  Hreljanovic  on  behalf  of the  Company  and its
     subsidiaries.

(4)  Other  compensation  for Mr.  Hreljanovic in 1997  primarily  consisted of,
     among other things, automobile payments,  including lease, maintenance, and
     insurance, of $30,600 and health and life insurance of $22,300.
<PAGE>
(5)  Paid in 13,400 shares of the Company's  unregistered common stock valued at
     $45,931,  issued to Mr.  Hreljanovic  on July 1, 1996  (11,200  shares) and
     December 24, 1996 (2,200 shares),  in recognition of efforts exerted by Mr.
     Hreljanovic on behalf of the Company and its subsidiaries.

(6)  Other compensation for Mr.  Hreljanovic in 1996 was primarily  comprised of
     among other things,  automobile payments,  including lease, maintenance and
     insurance of $29,300, and healthcare and life insurance of $27,500.

Aggregate Option Exercises in Last Fiscal Year and Year-End Options
<TABLE>
<CAPTION>
                                                                Number of
                                                                Securities              Value of
                                                                Underlying             Unexercised
                                                                Unexercised           In-the-Money
                                   Shares                       Options at             Options at
                                  Acquired                      Year-end (#)          Year-end ($)
                                     On         Value           Exercisable            Exercisable
Name and Principal Position       Exercise     Realized        Unexercisable         Unexercisable (1)
- ----------------------------      --------    -----------     ---------------        -----------------
<S>                                   <C>         <C>            <C>                 <C>
Vlado Paul Hreljanovic                -           -              384,880/0           $ 206,000/$0
Chairman of the Board and
Chief Executive Officer

Harold A. Horowitz                    -           -              100,000/0           $  59,375/$0
Director

Marvin Rostolder                      -           -              110,000/0           $  65,315/$0
Director

Peter W. Feldman (2)                  -           -               20,000/0           $  11,875/$0
Director

Yvonne T. Paultre                     -           -               25,000/0           $  14,844/$0
Secretary
</TABLE>

(1)      As of December 31, 1998, the closing price was $.96875.
(2)      Mr. Feldman did not seek re-election to the Board of Directors and
         ceased to be a member of  the Board as of December 31, 1998.

     Compensation  of Directors:  In 1998, Mr.  Horowitz and Mr.  Rostolder were
issued 15,000 Shares each of the Company's  unregistered common stock, valued at
$5,625 each, in recognition of efforts exerted on behalf of the Company as Board
Members during 1998. Mr. Horowitz and Mr. Rostolder received options to purchase
100,000 and 110,000 shares of common stock at $.375, per share, respectively, as
additional  compensation as a member of the Board of Directors.  Mr. Feldman who
was a Board member through December 30, 1998,  received options or 20,000 shares
of common stock at $.375, as compensation as a member of the Board of Directors.

     Non-employee  directors are entitled to five hundred  ($500.00) dollars for
each meeting attended and to reimbursement for their  out-of-pocket  expenses in
attending such  meetings.  The Company's  non-employee  Directors have agreed to
forego these payments through December 31, 1998.

     Employment Agreements: Mr. Hreljanovic has an Employment Agreement with the
Company which expires on April 30, 2005, and that provides for his employment as
President and Chief Executive  Officer at an annual salary adjusted annually for
the CPI Index and for the reimbursement of certain expenses and insurance. Based
on the foregoing  formula,  Mr.  Hreljanovic's  salary in 1998 was approximately
$175,000.  Additionally,  the employment agreement provides that Mr. Hreljanovic
may receive shares of the Company's  common stock as  consideration  for raising
funds for the Company.  Due to a working capital deficit,  the Company is unable
to pay the entire salary in cash to Mr.  Hreljanovic  pursuant to his employment
agreement.  In  the  best  interests  of the  Company,  in  lieu  of  cash,  Mr.
Hreljanovic  has agreed to accept and the Board of  Directors  has  approved the
issuance  of shares of the  Company's  common  stock as  payment  for the unpaid
salary of 1998 and 1997.  The Company  issued  187,636 shares of common stock to
Mr.  Hreljanovic  in 1998 to  liquidate  the amount owed to him for his 1998 and
1997 salary and 57,461  shares of common stock as  additional  compensation  for
achieving certain performance benchmarks for obtaining new hospital contracts.

     Under the terms of this employment  agreement,  the Chief Executive Officer
of the  Company  is  entitled  to receive a cash  bonus of a  percentage  of the
Company's pre-tax profits if the Company's pre-tax profit exceeds $100,000.

     Additionally, if during the term, the employment agreement is terminated by
the Company after a change in control (as defined by the agreement), the officer
is entitled to a lump sum cash payment  equal to  approximately  three times his
base salary.
<PAGE>
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     The  Company  paid  rent  under  two  subleases  during  1998 to  companies
affiliated with the Chief Executive  Officer of the Company.  The rents paid and
terms  under the  subleases  are the same as those under the  affiliate's  lease
agreements  with the  landlords.  Rent expense for the years ended  December 31,
1998, 1997, and 1996 was $77,000,  $75,000 and $95,000,  respectively.  In prior
years,  the Company  made  advances to or  received  advances  from one of those
companies for working capital  requirements.  As a result, at December 31, 1998,
the  balances  due from the  affiliates  were  approximately  $4,800  and  $900,
respectively.  Amounts  payable under those leases in 1999 and subsequent  years
are set forth below:

                                    1999            -   $61,962
                                    2000            -   $63,988
                                    2001 and
                                    thereafter      -   $93,027

     The  Company  acquired  distribution  rights  to two  films  from a company
affiliated  with the Chief  Executive  Officer  of the  Company,  for a ten-year
license  period,  which expires on June 5, 2003. The Company is obligated to pay
such company producers' fees at the contract rate. Such payments will be charged
against earnings.  In 1998 and 1997, no payments were made to such company,  and
no revenue was recognized from such films.

     During 1998, the Company's Chief  Executive  Officer made loans directly to
the Company,  made  payments to  unaffiliated  parties on behalf of the Company,
incurred travel expenses while conducting business for the Company, and received
repayments of loans and  reimbursement of certain expenses during the year. With
regard to loans to the Company,  interest  accrues at 12% per annum. The Company
also  made  advances  to its  Chief  Executive  Officer  for  business  expenses
anticipated  to be incurred by him during 1998.  At December  31, 1998,  the net
balance  due from the  Chief  Executive  Officer  for all  activities  above was
$102,000.

     In 1998,  the Company's  President and Chief  Executive  Officer was issued
57,461 shares of Common Stock, valued at $86,191 as additional  compensation for
services  performed in 1998,  and 17,000  shares  valued at $6,375 as directors'
compensation.  Further,  the Company issued 30,000 shares valued at an aggregate
of $11,250 to non-employee directors as directors' compensation.

Principal Shareholders

     The  following  table  sets  forth,  as  of  November  24,  1999,   certain
information  concerning  those persons known to the Company to be the beneficial
owners (as such term is defined in Rule 13d-3 under the Securities  Exchange Act
of 1934 (the "Exchange  Act") of more than five (5%) percent of the  outstanding
shares of Common Stock of the  Company;  the number of shares of Common Stock of
the Company  owned by all  Directors  of the Company,  individually,  and by all
Directors and executive officers of the Company as a group:

                                                  Percent of Common
Name and Address                 Ownership        Stock Outstanding
Vlado Paul Hreljanovic(1)         869,610             13.7%
111 Great Neck Road
Suite 604
Great Neck, NY 11021

Harold A. Horowitz(1)             115,395              1.8%
111 Great Neck Road
Suite 604
Great Neck, NY 11021

Marvin Rostolder(1)                15,000              0.2%
111 Great Neck Road
Suite 604
Great Neck, NY 11021

Bluffdale Corporation             525,168              8.3%
c/o Harris Organization
P.O. Box 0832-0858
Panama City, Panama

Officers and Directors as a
 group (4 Persons)              1,080,839             17.1%

(1)  Does not include  options  granted under any of the Company's  stock option
     plans.

Compliance with Section 16(a) of the Exchange Act.

     Section  16(a) of the  Exchange Act  requires  the  Company's  officers and
directors,  and persons who own more than ten percent of a  registered  class of
the  Company's  equity  securities,  to file reports of ownership and changes in
ownership with the Securities and Exchange Commission.  Officers,  directors and
greater than ten percent  shareholders are required by regulation to furnish the
Company with copies of all Section 16(a) forms they file.
<PAGE>

     Based  solely on its review of the copies of such forms  received by it, or
written  representations  from certain  reporting  persons that no Form 5's were
required for those persons,  the Company  believes that,  during the period from
January 1, 1998 through December 31, 1998, all filing requirements applicable to
its officers,  directors,  and greater than ten percent  beneficial  owners were
complied with.

A PLURALITY OF THE VOTES CAST AT THE ANNUAL  MEETING IS REQUIRED FOR ELECTION OF
EACH  NOMINEE  AS A  DIRECTOR.  THE  BOARD  OF  DIRECTORS  RECOMMENDS  THAT  THE
STOCKHOLDERS VOTE FOR ALL THE NOMINEES LISTED IN THE FOREGOING PROPOSAL 1.
<PAGE>

PROPOSAL 2

                         APPROVAL OF JUNIPER GROUP, INC.
                             1999 STOCK OPTION PLAN


     The  Board  of  Directors  of  the  Company,  subject  to the  approval  of
Shareholders,  adopted  the  Juniper  Group,  Inc.  1999 Stock  Option Plan (the
"Plan"),  which  authorizes  the grant of options to  purchase an  aggregate  of
1,500,000 shares of Common Stock.

General

     The Board of Directors has deemed it in the best interest of the Company to
establish the Plan so as to provide  employees and other persons involved in the
continuing  development  and  success of the  Company  and its  subsidiaries  an
opportunity to acquire a proprietary  interest in the Company by means of grants
of options to purchase  Common Stock.  The Plan  supplements  the Company's 1989
Restricted  Stock,  Non-Qualified  and  Incentive  Stock  Option Plan (the "1989
Plan"), which presently has 585 shares of the 6,000 shares authorized thereunder
available for issuance.  The 1989 Plan was previously  approved by the Company's
Shareholders.  The Plan also  supplements  the Company's  1996 Stock Option Plan
(the 1996 Plan), which presently has -0- shares of the 100,000 shares authorized
thereunder available for issuance.  The 1996 Plan was previously approved by the
Company's  Shareholders.  The plan also  supplements  the  Company's  1998 Stock
Option Plan (the 1998 Plan),  which  presently  has -0- shares of the  1,000,000
shares  authorized  thereunder  available  for  issuance.   The  1998  Plan  was
previously  approved  by the  Company's  shareholders.  It is the opinion of the
Board  of  Directors  that  by  providing  the  Company's  employees  and  other
individuals  contributing to the Company and its subsidiaries the opportunity to
acquire  an  equity  investment  in the  Company,  the Plan  will  maintain  and
strengthen  their desire to remain with the Company,  stimulate their efforts on
the  Company's  behalf,  and also attract other  qualified  personnel to provide
services on behalf of the  Company.  The  affirmative  vote of a majority of the
voting securities  represented at the meeting,  assuming a quorum is present, is
required for approval of the Plan.

     The following  statements  summarize  certain  provisions of the Plan.  All
statements are qualified in their entirety by reference to the text of the Plan,
copies of which are available for  examination  at the  Securities  and Exchange
Commission  and at the  principal  office of the  Company,  111 Great Neck Road,
Great Neck, New York 11021.

     The Plan allows the Company to grant incentive stock options  ("ISOs"),  as
defined in Section 422(b) of the Internal  Revenue Code of 1986, as amended (the
"Code"),  Non-Qualified  Stock  Options  ("NQSOs") not intended to qualify under
Section 422(b) of the Code and Stock Appreciation  Rights ("SARs").  The Plan is
intended  to provide  the  employees,  directors,  independent  contractors  and
consultants of the Company with an added incentive to commence or continue their
services to the Company and to induce them to exert their maximum efforts toward
the  Company's  success.  The Board has  deemed it in the best  interest  of the
Company to establish  the Plan so as to provide  employees and the other persons
listed above the opportunity to acquire a proprietary interest in the Company by
means of grants of options to purchase Common Stock.

Eligibility for Participation

     ISO's or ISO's in tandem with SARs (provided the SAR meets the requirements
set forth in Temp. Reg. Section 14a.422A-1,  A-39 (a) through (e) inclusive) may
be  granted  from time to time  under the Plan to one or more  employees  of the
Company or of a "subsidiary" or "parent" of the Company, as the quoted terms are
defined  within Section 424 of the Code. An Officer is an employee for the above
purposes. However, a director of the Company who is not otherwise an employee is
not deemed an employee  for such  purposes.  NQSOs and NQSOs in tandem with SARs
may be granted from time to time under the Plan to one or more  employees of the
Company, Officers,  members of the Board of Directors,  independent contractors,
consultants and other  individuals who are not employees of, but are involved in
the continuing  development and success of the Company and/or of a subsidiary of
the Company,  including  persons who have  previously been granted Options under
the Plan.
<PAGE>
Administration of the Plan
     (a) The Plan shall be administered by the Board of Directors of the Company
as such  Board  of  Directors  may be  composed  from  time to  time  and/or  by
Compensation  Committee (the "Committee")  which shall be comprised of solely of
at  least  two  Outside  Directors  (as  such  term is  defined  in  regulations
promulgated  from time to time with  respect to Section  162(m)(4)(C)(i)  of the
Code) appointed by such Board of Directors of the Company.  As and to the extent
authorized by the Board of Directors of the Company,  the Committee may exercise
the power and authority vested in the Board of Directors under the Plan.  Within
the limits of the express  provisions  of the Plan,  the Board of  Directors  or
Committee  shall  have  the  authority,  in its  discretion,  to  determine  the
individuals to whom,  and the time or times at which,  Options shall be granted,
the character of such Options (whether ISOs,  NQSOs,  and/or SARs in tandem with
NQSOs, and/or SARs in tandem with ISOs) and the number of shares of Common Stock
to be subject to each  Option,  the  manner and form in which the  optionee  can
tender  payment upon the exercise of his Option,  and to interpret  the Plan, to
prescribe,  amend and rescind  rules and  regulations  relating to the Plan,  to
determine the terms and provisions of Option agreements that may be entered into
in  connection  with  Options  (which  need not be  identical),  subject  to the
limitation   that   agreements   granting  ISOs  must  be  consistent  with  the
requirements  for the ISOs being  qualified  as  "incentive  stock  options"  as
provided in Section 422 of the Code,  and to make all other  determinations  and
take all other  actions  necessary or advisable  for the  administration  of the
Plan. In making such determinations, the Board of Directors and/or the Committee
may take into account the nature of the services  rendered by such  individuals,
their present and potential  contributions  to the Company's  success,  and such
other factors as the Board of Directors and/or the Committee, in its discretion,
shall  deem   relevant.   The  Board  of  Directors'   and/or  the   Committee's
determinations on the matters referred to in this Paragraph shall be conclusive.

     (b) Notwithstanding  anything contained herein to the contrary,  at anytime
during the period the Company's  Common Stock is registered  pursuant to Section
12(g) of the Securities Exchange Act of 1934 (the "1934 Act"), the Committee, if
one has been  appointed to  administer  all or part of the Plan,  shall have the
exclusive  right to grant Options to covered  employees as defined under Section
162(m)(3) of the Code (generally  persons subject to Section 16 of the 1934 Act)
and set forth the terms and conditions thereof.  With respect to persons subject
to Section 16 of the 1934 Act,  transactions under the Plan are intended, to the
extent  possible,  to comply with all  applicable  conditions of Rule 16b-3,  as
amended from time to time, (and its successor provisions, if any) under the 1934
Act and  Section  162(m)(4)(C)  of the  Code,  as  amended.  To the  extent  any
provision of the Plan or action by the Board of Directors or Committee  fails to
so comply,  it shall be deemed null and void, to the extent permitted by law and
deemed advisable by the Board of Directors and/or such Committee.

     Terms of Options  Within the limits of the express  provisions of the Plan,
the Board of Directors or the  Committee  may grant either ISOs or NQSOs or SARs
in tandem with NQSOs or SARs in tandem with ISOs.  An ISO or an NQSO enables the
optionee to purchase from the Company,  at any time during a specified  exercise
period,  a specified  number of shares of Common Stock at a specified price (the
"Option  Price").  The optionee,  if granted a SAR in tandem with a NQSO or ISO,
may  receive  from the  Company,  in lieu of  exercising  his option to purchase
shares pursuant to his NQSO or ISO, at one of the certain specified times during
the  exercise  period of the NQSO or ISO as set by the Board of Directors or the
Committee, the excess of the fair market value upon such exercise (as determined
in accordance  with  subparagraph  (b) of this Paragraph) of one share of Common
Stock  over the  Option  Price per  share  specified  upon  grant of the NQSO or
ISO/SAR multiplied by the number of shares of Common Stock covered by the SAR so
exercised.  The character and terms of each Option  granted under the Plan shall
be determined by the Board of Directors and/or the Committee consistent with the
provisions of the Plan, including the following:

     (a) An Option  granted under the Plan must be granted  within 10 years from
the  date  the  Plan  is  adopted,  or the  date  the  Plan is  approved  by the
stockholders of the Company, whichever is earlier.

     (b) The Option Price of the shares of Common Stock  subject to each ISO and
each SAR  issued  in tandem  with an ISO shall not be less than the fair  market
value of such shares of Common Stock at the time such ISO is granted.  Such fair
market value shall be determined by the Board of Directors and, if the shares of
Common  Stock are  listed on a  national  securities  exchange  or traded on the
over-the-counter  market,  the fair market  value shall be the closing  price on
such exchange,  or the mean of the closing bid and asked prices of the shares of
Common  Stock on the  over-the-counter  market,  as reported by the Nasdaq Stock
Market, the National  Association of Securities  Dealers,  OTC Bulletin Board or
the National Quotation Bureau, Inc., as the case may be, on the day on which the
Option is granted or, if there is no closing price or bid or asked price on that
day,  the closing  price or mean of the closing bid and asked prices on the most
recent  day  preceding  the day on which the  Option is  granted  for which such
prices are  available.  If an ISO or SAR in tandem with an ISO is granted to any
individual who,  immediately before the ISO is to be granted,  owns (directly or
through  attribution)  more than 10% of the total  combined  voting power of all
classes  of  capital  stock of the  Company  or a  subsidiary  or  parent of the
Company,  the  Option  Price of the shares of Common  Stock  subject to such ISO
shall not be less than 110% of the fair market  value per share of the shares of
Common Stock at the time such ISO is granted.
<PAGE>

     (c) The Option Price of the shares of Common Stock subject to an NQSO or an
SAR in tandem with a NQSO granted  pursuant to the Plan shall be  determined  by
the Board of Directors or the Committee, in its sole discretion,  subject to any
minimum option price  established  from time to time under any state  securities
law with respect to grants in such states.

     (d) In no event shall any Option  granted under the Plan have an expiration
date later than 10 years from the date of its  grant,  and all  Options  granted
under the Plan shall be subject to earlier  termination as expressly provided in
Paragraph 6 hereof.  If an ISO or an SAR in tandem with an ISO is granted to any
individual who, immediately before the ISO is granted, owns (directly or through
attribution)  more that 10% of the total combined voting power of all classes of
capital stock of the Company or of a subsidiary  or parent of the Company,  such
ISO shall by its terms expire and shall not be exercisable  after the expiration
of five (5) years from the date of its grant.

     (e) An SAR may be exercised  at any time during the exercise  period of the
ISO or NQSO with which it is granted in tandem and prior to the exercise of such
ISO or NQSO.  Notwithstanding  the foregoing,  the Board of Directors and/or the
Committee  shall in their  discretion  determine from time to time the terms and
conditions of SAR's to be granted, which terms may vary from the afore-described
conditions,  and  which  terms  shall be set  forth in a  written  stock  option
agreement  evidencing  the SAR  granted  in  tandem  with the ISO or  NQSO.  The
exercise  of an SAR  granted  in tandem  with an ISO or NQSO  shall be deemed to
cancel such number of shares subject to the  unexercised  Option as were subject
to the exercised SAR. The Board of Directors or the Committee has the discretion
to alter the terms of the SARS if  necessary  to comply  with  Federal  or state
securities law. Amounts to be paid by the Company in connection with an SAR may,
in the  Board of  Director's  or the  Committee's  discretion,  be made in cash,
Common Stock or a combination thereof.

     (f) An Option granted under the Plan shall become exercisable,  in whole at
any time or in part  from time to time,  but in no event  may an  Option  (i) be
exercised  as to less than one hundred  (100)  shares of Common Stock at any one
time, or the remaining shares of Common Stock covered by the Option if less than
one hundred (100),  and (ii) except with respect to  performance  based Options,
become fully  exercisable  more than five years from the date of its grant,  nor
shall less than 20% of the Option  become  exercisable  in any of the first five
years of the Option,  if not  terminated  as  provided in Section 6 hereof.  The
Board of Directors or the Committee,  if applicable,  shall,  in the event it so
elects  in its  sole  discretion,  set one or more  performance  standards  with
respect  to one or  more  Options  upon  which  vesting  is  conditioned  (which
performance standards may vary among the Options).

     (g) An Option  granted under the Plan shall be exercised by the delivery by
the holder  thereof to the Company at its principal  office (to the attention of
the  Secretary)  of written  notice of the number of full shares of Common Stock
with respect to which the Option is being  exercised,  accompanied by payment in
full,  which  payment at the option of the optionee  shall be in the form of (i)
cash or  certified  or bank check  payable to the order of the  Company,  of the
Option  Price of such  shares of Common  Stock,  or,  (ii) if  permitted  by the
Committee or the Board of Directors, as determined by the Committee or the Board
of Directors in its sole  discretion at the time of the grant of the Option with
respect  to an ISO and at or prior to the time of  exercise  with  respect  to a
NQSO, by the delivery of shares of Common Stock having a fair market value equal
to the Option  Price or the  delivery  of an  interest-bearing  promissory  note
having an original  principal  balance equal to the Option Price and an interest
rate not below the rate which would  result in imputed  interest  under the Code
(provided,  in order to qualify as an ISO,  more than one year shall have passed
since the date of grant and one year from the date of exercise), or (iii) at the
option of the Committee or the Board of  Directors,  determined by the Committee
or the Board of Directors in its sole discretion at the time of the grant of the
Option  with  respect  to an ISO and at or prior to the  time of  exercise  with
respect to a NQSO, by a combination of cash,  promissory note and/or such shares
of Common Stock  (subject to the  restriction  above) held by the employee  that
have a fair market value  together  with such cash and  principal  amount of any
promissory note that shall equal the Option Price, or (iv) to the extent allowed
by applicable  Federal and state securities laws, at the option of the Committee
or the  Board of  Directors  in its sole  discretion  at or prior to the time of
exercise,  by  surrender  to the  Company  of a  number  of  options  having  an
"in-the-money value" that shall equal the Option Price ("in-the-money" value for
this  purpose  shall be the excess of Common Stock at the date of grant over the
Option  Price).  Furthermore,  the Committee or Board of Directors,  in its sole
discretion,  may provide for  withholding as set forth in Paragraph 9(c) hereof.
In the event an  employee  is granted  an ISO or NQSO in tandem  with an SAR and
desires to exercise such SAR, such written notice shall so state such intention.
To the extent  allowed by  applicable  Federal and state  securities  laws,  the
Option  Price may also be paid in full by a  broker-dealer  to whom the optionee
has submitted an exercise  notice  consisting  of a fully  endorsed  Option,  or
through  any  other  medium of  payment  as the Board of  Directors  and/or  the
Committee, in its discretion, shall authorize.
<PAGE>

     (h) The holder of an Option shall have none of the rights of a  stockholder
with respect to the shares of Common Stock covered by such holder's Option until
such shares of Common  Stock shall be issued to such holder upon the exercise of
the Option.

     (i) All ISOs or SARs in tandem with ISOs  granted  under the Plan shall not
be transferable  otherwise than by will or the laws of descent and  distribution
and may be  exercised  during the  lifetime  of the holder  thereof  only by the
holder.  The Board or the Committee,  in its sole  discretion,  shall  determine
whether  an  Option  other  than an ISO or SAR in  tandem  with an ISO  shall be
transferable.  No Option  granted  under the Plan shall be subject to execution,
attachment or other process.

     (j) The aggregate  fair market value,  determined as of the time any ISO or
SAR in  tandem  with  an ISO is  granted  and  in  the  manner  provided  for by
Subparagraph (b) of this Paragraph 5, of the shares of Common Stock with respect
to which ISOs granted under the Plan are  exercisable  for the first time during
any  calendar  year and under  incentive  stock  options  qualifying  as such in
accordance  with Section 422 of the Code granted under any other incentive stock
option plan maintained by the Company or its parent or subsidiary  corporations,
shall not exceed  $100,000.  Any grant of Options in excess of such amount shall
be deemed a grant of a NQSO.

     (k) Notwithstanding  anything contained herein to the contrary, a SAR which
was granted in tandem with an ISO shall (i) expire no later than the  expiration
of the  underlying  ISO; (ii) be for no more than 100% of the spread at the time
the SAR is exercised;  (iii) shall only be transferable  when the underlying ISO
is  transferable;  (iv) only be exercised when the underlying ISO is eligible to
be exercised; and (v) only be exercisable when there is a positive spread.

     (l) In no event shall an employee be granted  Options for more than 750,000
shares of Common  Stock during any calendar  year period  (giving  effect to the
1:50 reverse stock split that occurred on May 18, 1998); provided, however, that
the  limitation set forth in this Section 5(l) shall be subject to adjustment as
provided in Section 8 herein.

Death or Termination of Employment/Consulting Relationship

     (a) Except as provided  herein,  or  otherwise  determined  by the Board of
Directors  or  the  Committee  in  its  sole  discretion,  upon  termination  of
employment  with  the  Company  voluntarily  by  employee  or  termination  of a
consulting  relationship  with the Company prior to the  termination of the term
thereof,  a holder of an Option under the Plan may exercise  such Options to the
extent such Options were  exercisable  as of the date of termination at any time
within  three (3)  months  after the date of such  termination,  subject  to the
provisions  of  Subparagraph  (d) of this  Paragraph.  Notwithstanding  anything
contained herein to the contrary,  unless  otherwise  determined by the Board of
Directors or the Committee in its sole discretion, any options granted hereunder
to an optionee and then outstanding shall immediately terminate in the event the
optionee is terminated as a result of performing services for the Company in bad
faith or has been  convicted of a felony  committed  against the Company,  or is
terminated  for cause,  and the other  provisions  of this Section  shall not be
applicable thereto. For purposes of this Section, termination for cause shall be
deemed the decision of the Company in its sole discretion, that the Optionee has
not adequately performed the services for which he/she/it was hired.

     (b) If the  holder  of an  Option  granted  under  the Plan  dies (i) while
employed by the Company or a subsidiary or parent corporation or while providing
consulting services to the Company or a subsidiary or parent corporation or (ii)
within   three   (3)   months   after   the   termination   of   such   holder's
employment/consulting,   such  Options  may,   subject  to  the   provisions  of
subparagraph  (d) of this  Paragraph 6, be exercised by a legatee or legatees of
such Option under such individual's  last will or by such individual's  personal
representatives  or  distributees  at any time within such time as determined by
the Board of Directors or the Committee in its sole discretion, but in any event
within twelve  months,  less one (1) day after the  individual's  death,  to the
extent  such  Options  were  exercisable  as of the  date  of  death  or date of
termination of employment, whichever date is earlier.

     (c) If the holder of an Option under the Plan becomes  disabled  within the
definition  of section  22(e)(3) of the Code while  employed by the Company or a
subsidiary or parent corporation,  such Option may, subject to the provisions of
subparagraph (d) of this Paragraph 6, be exercised at any time within six months
less  one  day  after  such  holder's  termination  of  employment  due  to  the
disability.

     (d)  Except  as  otherwise  determined  by the  Board of  Directors  or the
Committee in its sole  discretion,  an Option may not be  exercised  pursuant to
this  Paragraph 6 except to the extent that the holder was  entitled to exercise
the Option at the time of termination of employment,  consulting relationship or
death, and in any event may not be exercised after the original  expiration date
of the Option.  Notwithstanding  anything  contained  herein which may be to the
contrary,  such  termination or death prior to vesting shall,  unless  otherwise
determined by the Board of Directors or Committee,  in its sole  discretion,  be
deemed to occur at a time the holder was not entitled to exercise the Option.
<PAGE>

     (e) The Board of Directors or the Committee, in its sole discretion, may at
such time or times as it deems appropriate,  if ever,  accelerate all or part of
the vesting  provisions  with respect to one or more  outstanding  options.  The
acceleration  of  one  Option  shall  not  infer  that  any  Option  is or to be
accelerated.

Leave of Absence

     For the  purposes  of the Plan,  an  individual  who is on military or sick
leave or other bona fide leave of absence  (such as temporary  employment by the
Government)  shall be considered as remaining in the employ of the Company or of
a subsidiary or parent corporation for ninety (90) days or such longer period as
such  individual's  right to reemployment is guaranteed  either by statute or by
contract.

Adjustment Upon Changes in Capitalization

     (a) In the event that the outstanding  shares of Common Stock are hereafter
changed  by  reason  of  recapitalization,   reclassification,  stock  split-up,
combination  or  exchange  of  shares of  Common  Stock or the  like,  or by the
issuance  of  dividends  payable  in  shares  of Common  Stock,  an  appropriate
adjustment  shall be made by the Board of Directors,  as determined by the Board
of Directors  and/or the Committee,  in the aggregate number of shares of Common
Stock available under the Plan, in the number of shares of Common Stock issuable
upon exercise of  outstanding  Options,  and the Option Price per share.  In the
event  of any  consolidation  or  merger  of the  Company  with or into  another
company,  or the  conveyance  of all or  substantially  all of the assets of the
Company to  another  company  for  solely  stock  and/or  securities,  each then
outstanding Option shall upon exercise  thereafter entitle the holder thereof to
such number of shares of Common Stock or other securities or property to which a
holder of shares of Common Stock of the Company would have been entitled to upon
such  consolidation,  merger or  conveyance;  and in any such  case  appropriate
adjustment, as determined by the Board of Directors of the Company (or successor
entity)  shall be made as set forth above with respect to any future  changes in
the  capitalization  of the Company or its successor entity. In the event of the
proposed  dissolution or  liquidation of the Company,  or, except as provided in
(b) below,  the sale of  substantially  all the assets of the  Company for other
than  stock  and/or  securities,  all  outstanding  Options  under the Plan will
automatically terminate,  unless otherwise provided by the Board of Directors of
the Company or any authorized committee thereof.

     (b) Any Option granted under the Plan,  may, at the discretion of the Board
of Directors of the Company and said other corporation, be exchanged for options
to purchase  shares of capital stock of another  corporation  which the Company,
and/or a  subsidiary  thereof is merged  into,  consolidated  with,  or all or a
substantial  portion of the property or stock of which is acquired by said other
corporation or separated or reorganized into. The terms, provisions and benefits
to the optionee of such substitute  option(s) shall in all respects be identical
to the terms,  provisions and benefits of optionee under his Option(s)  prior to
said  substitution.  To the extent the above may be  inconsistent  with Sections
424(a)(1) and (2) of the Code,  the above shall be deemed  interpreted  so as to
comply therewith.

     (c) Any  adjustment  in the number of shares of Common  Stock  shall  apply
proportionately  to  only  the  unexercised   portion  of  the  Options  granted
hereunder.  If  fractions  of shares of Common  Stock would result from any such
adjustment,  the adjustment  shall be revised to the next higher whole number of
shares of Common  Stock.  No  adjustment  shall be made  with  respect  to stock
dividends or splits which do not exceed 5% in a fiscal year,  cash  dividends or
the  issuance  to share  holders  of the  Grantor  or  rights to  subscribe  for
additional shares of Common Stock or other securities.

Further Conditions of Exercise

     (a) Unless the shares of Common  Stock  issuable  upon the  exercise  of an
Option have been registered with the Securities and Exchange Commission pursuant
to the Securities Act of 1933, as amended,  prior to the exercise of the Option,
an optionee must  represent in writing to the Company that such shares of Common
Stock  are  being  acquired  for  investment  purposes  only and not with a view
towards  the  further  resale or  distribution  thereof,  and must supply to the
Company such other  documentation  as may be required by the Company,  unless in
the  opinion  of  counsel  to the  Company  such  representation,  agreement  or
documentation is not necessary to comply with said Act.

     (b) The  Company  shall not be  obligated  to deliver  any shares of Common
Stock  until  they have been  listed on each  securities  exchange  on which the
shares of Common Stock may then be listed or until there has been  qualification
under or compliance with such state or federal laws, rules or regulations as the
Company may deem applicable.
<PAGE>

     (c) The Board of Directors or Committee may make such  provisions  and take
such steps as it may deem  necessary or appropriate  for the  withholding of any
taxes that the Company is required by any law or regulation of any  governmental
authority,  whether federal, state or local, domestic or foreign, to withhold in
connection with the exercise of any Option,  including,  but not limited to, (i)
the withholding of payment of all or any portion of such Option and/or SAR until
the holder  reimburses  the  Company  for the amount the  Company is required to
withhold  with respect to such taxes,  or (ii) the  cancelling  of any number of
shares of Common Stock  issuable  upon  exercise of such Option and/or SAR in an
amount  sufficient  to reimburse the Company for the amount it is required to so
withhold, (iii) the selling of any property contingently credited by the Company
for the purpose of exercising such Option, in order to withhold or reimburse the
Company for the amount it is required to so withhold,  or (iv)  withholding  the
amount due from such employee's wages if the employee is employed by the Company
or any subsidiary thereof.

Termination, Modification and Amendment

     (a) The Plan (but not  Options  previously  granted  under the Plan)  shall
terminate  ten (10) years from the  earliest of the date of its  adoption by the
Board of Directors,  or the date the Plan is approved by the stockholders of the
Company,  or such date of termination,  as hereinafter  provided,  and no Option
shall be granted after termination of the Plan.

     (b) The Plan may from time to time be  terminated,  modified  or amended by
the affirmative  vote of the holders of a majority of the outstanding  shares of
capital stock of the Company entitled to vote thereon.

     (c) The Board of  Directors  of the Company  may at any time,  prior to ten
(10) years  from the  earlier  of the date of the  adoption  of the Plan by such
Board  of  Directors  or the  date the  Plan is  approved  by the  stockholders,
terminate the Plan or from time to time make such modifications or amendments of
the  Plan as it may  deem  advisable;  provided,  however,  that  the  Board  of
Directors shall not,  without approval by the affirmative vote of the holders of
a majority of the outstanding shares of capital stock of the Company entitled to
vote thereon, increase (except as provided by Paragraph 8) the maximum number of
shares of Common  Stock as to which  Options or shares may be granted  under the
Plan, or  materially  change the standards of  eligibility  under the Plan.  Any
amendment to the Plan which,  in the opinion of counsel to the Company,  will be
deemed to result in the  adoption  of a new Plan,  will not be  effective  until
approved by the affirmative vote of the holders of a majority of the outstanding
shares of capital stock of the Company entitled to vote thereon.

     (d) No  termination,  modification  or amendment of the Plan may  adversely
affect  the rights  under any  outstanding  Option  without  the  consent of the
individual to whom such Option shall have been previously granted.

Adjustments Upon Changes in Capitalization.

     In the event that the number of  outstanding  shares of Common Stock of the
Company is changed by reason of recapitalization, reclassification, stock split,
stock  dividend,  combination,  exchange  of shares,  or the like,  the Board of
Directors of the Company will make an  appropriate  adjustment  in the aggregate
number of shares of Common  Stock  available  under the Plan,  in the  number of
shares  of  Common  Stock  reserved  for  issuance  upon  the  exercise  of then
outstanding  Options and in the exercise prices of such Options.  Any adjustment
in the  number of shares  will  apply  proportionately  only to the  unexercised
portion of Options  granted under the Plan.  Fractions of shares  resulting from
any such adjustment shall be revised to the next higher whole number of shares.

     In the event of the proposed  dissolution or  liquidation of  substantially
all of the assets of the Company,  all  outstanding  Options will  automatically
terminate, unless otherwise provided by the Board.

Federal Income Tax Consequences

     The following  discussion is only a summary of the principal federal income
tax  consequences of the Options granted under the Plan and is based on existing
federal  law,  which is  subject to change,  in some cases  retroactively.  This
discussion  is also  qualified by the  particular  circumstances  of  individual
optionees,  which may  substantially  alter or modify  the  federal  income  tax
consequences herein discussed.
<PAGE>

     Generally,  under  present  law,  when an option  qualifies as an ISO under
Section 422 of the Code (i) an employee will not realize  taxable  income either
upon the grant or the exercise of the option,  (ii) the amount by which the fair
market value of the shares acquired by the exercise of the option at the time of
exercise  exceeds the option price is included in  alternative  minimum  taxable
income for purposes of determining the employee's alternative minimum tax, (iii)
any gain or loss (the  difference  between the net  proceeds  received  upon the
disposition  of the shares and the option price paid therefor) upon a qualifying
disposition of the shares acquired by the exercise of the option will be treated
as capital gain or loss if the stock  qualifies as a capital  asset in the hands
of the  employee,  and (iv) no  deduction  will be  allowed to the  Company  for
federal  income tax  purposes  in  connection  with the grant or  exercise of an
incentive stock option or a qualifying  disposition of the shares. A disposition
by an employee of shares  acquired  upon  exercise of an ISO will  constitute  a
qualifying  disposition  if it occurs after the holder's  death or more than two
years  after the grant of the  option  and one year  after the  issuance  of the
shares to the  employee.  If such shares are disposed of by the employee  before
the  expiration  of those time limits,  the transfer  would be a  "disqualifying
disposition" and the employee,  in general,  will recognize ordinary income (and
the Company will receive an equivalent deduction) equal to the lesser of (i) the
aggregate  fair market  value of the shares as of the date of exercise  less the
option price, or (ii) the amount realized on the disqualifying  disposition less
the  option  price.  Ordinary  income  from  a  disqualifying  disposition  will
constitute  compensation for which withholding may be required under federal and
state law.  Currently under the Code, the maximum rate of tax on ordinary income
is greater than the rate of tax on long-term  capital gains. Many proposals have
been made and  legislation  passed  the House of  Representatives  to reduce the
marginal rate of tax on capital  gains.  However,  to date, no such proposals or
legislation have been enacted into law. Furthermore,  in the future, the rate of
tax on such gains may be increased.  No assurance can be given of when, if ever,
new tax legislation will be enacted into law, and the effective date of any such
legislation.

     In the case of a  non-qualified  stock option  granted  under the Plan,  no
income  generally is  recognized by the optionee at the time of the grant of the
option  assuming  such  non-qualified  stock  option  does  not  have a  readily
ascertainable  fair market value. The optionee generally will recognize ordinary
income when the  non-qualified  stock option is exercised equal to the aggregate
fair market value of the shares acquired less the option price.  Ordinary income
from  non-qualified  stock  options  will  constitute   compensation  for  which
withholding  may be required  under  federal and state law, and the Company will
receive an equivalent deduction, subject to the limitations of Section 162(m) of
the Code which  limits the amount a publicly  held  corporation  may deduct with
respect  to  remuneration   generally  paid  to  an  executive  officer  of  the
Corporation to $1,000,000.  Income  recognized by such executive  officer on the
exercise  of a NQSO or SAR  would be  deemed  remuneration.  There  are  certain
exceptions including income from the exercise of a NQSO or SAR which the Company
may  avail  itself  if the Plan is  administered  by two  directors  who are not
directly or  indirectly  employed by the Company and certain other tests are met
by the Company.  The Company expects to meet such tests.  However,  no assurance
can be given that the Company will be in compliance  with such tests at any time
that  executive   officers   exercise  an  NQSO  or  SAR  and  their  respective
remuneration exceeds $1,000,000.

     Shares  acquired upon exercise of  non-qualified  stock options will have a
tax  basis  equal to their  fair  market  value  on the  exercise  date or other
relevant date on which ordinary  income is recognized and the holding period for
the  shares  generally  will  begin on the date of the  exercise  or such  other
relevant date.  Upon  subsequent  disposition  of the shares,  the optionee will
recognize  capital  gain or loss if the stock is a capital  asset in his  hands.
Provided  the  shares are held by the  optionee  for more than one year prior to
disposition,  such gain or loss will be long-term  capital gain or loss.  As set
forth  above,  the maximum rate of tax on ordinary  income is currently  greater
than the rate of tax on  long-term  capital  gains.  To the  extent an  optionee
recognizes a capital loss,  such loss may  currently  generally  offset  capital
gains and $3,000 of ordinary income.  Any excess capital loss is carried forward
indefinitely.

     The grant of an SAR is generally not a taxable event for the optionee. Upon
the exercise of an SAR the optionee will recognize  ordinary income in an amount
equal to the  amount of cash and with  respect to SARs  granted  in tandem  with
NQSOs,  the fair market value of any shares of Common Stock  received  upon such
exercise,  and the Company  will be  entitled  to a deduction  equal to the same
amount.  However, if the sale of any shares received would be subject to Section
16(b) of the Securities  Exchange Act of 1934,  ordinary income  attributable to
such shares  received  will be  recognized  on the date such sale would not give
rise to a Section  16(b)  action,  valued at the fair market value at such later
time, unless the optionee has made a Section 83(b) election within 30 days after
the date of exercise  to  recognize  ordinary  income as of the date of exercise
based on the fair market value at the date of exercise.
<PAGE>

     The foregoing  discussion is only a brief summary of the applicable Federal
income tax laws as in effect on this date and should not be relied upon as being
a complete statement.  The Federal tax laws are complex, and they are subject to
legislative   changes   and   new  or   revised   judicial   or   administrative
interpretations  at any time. In addition to the federal income tax consequences
described  herein,  an optionee may also be subject to state and/or local income
tax consequences in the jurisdiction in which the grantee works and/or resides.

New Plan Benefits

     As of December 9, 1999,  options to purchase  33,422 shares of Common Stock
have been granted to members of the Board of Directors  and  executive  officers
under the Plan.  These options are subject to  shareholder  approval of the 1999
stock option plan, in the event that the  Shareholders  do not approve the plan,
these options will be rescinded. If the Shareholders approve the Plan, the Board
of Directors will make grants of options under the Plan pursuant to the terms of
Mr. Hreljanovic's employment agreement.  See Executive  Compensation--Employment
Agreements  above for a  description  of Mr.  Hreljanovic's  rights  to  receive
options under his employment  agreement.  If the Shareholders do not approve the
Plan,  the  Company  may  not be able  to  satisfy  its  obligations  under  the
employment agreements with Mr. Hreljanovic.


THE AFFIRMATIVE VOTE OF SHAREHOLDERS HOLDING A MAJORITY OF THE VOTES CAST AT THE
ANNUAL  MEETING IS REQUIRED  FOR  APPROVAL OF THE PLAN.  THE BOARD OF  DIRECTORS
UNANIMOUSLY  RECOMMENDS  APPROVAL  OF AND  URGES  YOU TO VOTE  "FOR" THE PLAN AS
DESCRIBED IN PROPOSAL 2.
<PAGE>
PROPOSAL 3

                  RELATIONSHIP WITH INDEPENDENT PUBLIC ACCOUNTANTS

     Goldstein & Ganz, P.C. have been the Company's  independent  auditors since
1990.  They  have no  financial  interest,  either  direct or  indirect,  in the
Company. Selection of auditors is made by the Audit Committee and is approved by
the entire Board of Directors subject to Shareholder  approval. A representative
of Goldstein & Ganz,  P.C. is expected to attend the Annual  Meeting and have an
opportunity to make a statement  and/or  respond to  appropriate  questions from
Shareholders.


THE AFFIRMATIVE VOTE OF SHAREHOLDERS HOLDING A MAJORITY OF THE VOTES CAST AT THE
ANNUAL MEETING IS REQUIRED FOR THE  RATIFICATION  OF GOLDSTEIN & GANZ,  P.C., AS
THE COMPANY'S  INDEPENDENT PUBLIC ACCOUNTS.  MANAGEMENT RECOMMENDS AND URGES YOU
TO VOTE "FOR" THE  RATIFICATION OF THE APPOINTMENT OF THE COMPANY'S  INDEPENDENT
PUBLIC ACCOUNTANTS.

FINANCIAL STATEMENTS

     The Company's audited financial statements for the two years ended December
31, 1998, and the Company's unaudited  financial  statements for the nine months
ended September 30, 1999, are being  furnished to  Shareholders  with this Proxy
Statement.

                                  OTHER MATTERS

     The Board of  Directors is not aware of any business to be presented at the
Annual  Meeting except the matters set forth in the Notice and described in this
Proxy  Statement.   Unless  otherwise  directed,  all  shares  of  Common  Stock
represented  by  Board  of  Directors'  Proxies  will be  voted  in favor of the
proposals of the Board of Directors  described in this Proxy  Statement.  If any
other  matters  come  before  the  Annual  Meeting,  the  persons  named  in the
accompanying Proxy will vote on those matters according to their best judgment.

                                    EXPENSES

     The entire cost of preparing,  assembling,  printing and mailing this Proxy
Statement,  the enclosed Proxy and other  materials,  and the cost of soliciting
Proxies with respect to the Annual  Meeting,  will be borne by the Company.  The
Company  will  request  banks  and  brokers  to  solicit  their   customers  who
beneficially  own  shares  listed  of  record  in  names of  nominees,  and will
reimburse those banks and brokers for the reasonable  out-of-pocket  expenses of
such  solicitations.  The  original  solicitation  of  Proxies  by  mail  may be
supplemented  by telephone and telegram by officers and other regular  employees
of the Company, but no additional compensation will be paid to such individuals.


                              SHAREHOLDER PROPOSALS

     No person who  intends to  present a proposal  for action at a  forthcoming
meeting  of the  Shareholders  of the  Company  may  seek to have  the  proposal
included in the proxy  statement or form of proxy for such  meeting  unless that
person (a) is a record beneficial owner of at least 1% or $1,000 in market value
of shares of Common  Stock,  has held such  shares  for at least one year at the
time the  proposal  is  submitted,  and such person  shall  continue to own such
shares  through the date on which the meeting is held,  (b) provides the Company
in writing  with his name,  address,  the  number of shares  held by him and the
dates upon which he acquired such shares with documentary support for a claim of
beneficial  ownership,  (c)  notifies  the  Company of his  intention  to appear
personally at the meeting or by a qualified  representative  under Nevada law to
present his proposal for action, and (d) timely submits his proposal. A proposal
to be included in the Proxy  Statement  or Proxy for the  Company's  next Annual
Meeting of Shareholders,  will be timely submitted only if the proposal has been
received at the Company's  principal executive office no later than September 1,
2000.  If the date of such  Annual  Meeting is changed by more than 30  calendar
days  from the date  such  Annual  Meeting  is  scheduled  to be held  under the
Company's  By-laws,  or if the proposal is to be presented at any meeting  other
than the next annual meeting of  Shareholders,  the proposal must be received at
the  Company's  principal  executive  office at a  reasonable  time  before  the
solicitation of proxies for such meeting is made.

     Even if the foregoing  requirements are satisfied, a person may submit only
one  proposal  with a  supporting  statement  of not more  than 500 words if the
latter is requested by the proponent for inclusion in the proxy  materials,  and
under  certain   circumstances   enumerated  in  the   Securities  and  Exchange
Commission's  rules relating to the solicitation of proxies,  the Company may be
entitled to omit the  proposal  and any  statement  in support  thereof from its
proxy statement and form of proxy.
<PAGE>

                       BY ORDER OF THE BOARD OF DIRECTORS

Great Neck, New York                        Yvonne T. Paultre
December 10, 1999                           Secretary

     Copies of the  Company's  1998 Annual  Report on Form 10-KSB for the fiscal
year  ended  December  31,  1998 as  filed  with  the  Securities  and  Exchange
Commission,  including the financial statements,  can be obtained without charge
by stockholders (including beneficial owners of the Company's Common Stock) upon
written request to Yvonne T. Paultre,  the Company's  Secretary,  Juniper Group,
Inc., 111 Great Neck Road, Great Neck, New York 11021.





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