WHOLE FOODS MARKET INC
S-4/A, 1996-07-24
GROCERY STORES
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<PAGE>
   
     AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON JULY 24, 1996
    
 
   
                                                       REGISTRATION NO. 333-7719
    
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
 
                            ------------------------
 
   
                                AMENDMENT NO. 1
                                       TO
                                    FORM S-4
    
            REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933
 
                            WHOLE FOODS MARKET, INC.
 
             (Exact name of registrant as specified in its charter)
 
<TABLE>
<S>                               <C>                            <C>
             TEXAS                            5411                          74-1989366
    (State of incorporation)            (Primary Standard                (I.R.S. employer
                                    Industrial Classification         identification number)
                                              Code)
</TABLE>
 
                            601 N. LAMAR BLVD. #300
                              AUSTIN, TEXAS 78703
                                  512-477-4455
       (Address, including zip code, and telephone number, including area
               code, of registrant's principal executive offices)
 
                            ------------------------
 
                                GLENDA FLANAGAN
                   VICE PRESIDENT AND CHIEF FINANCIAL OFFICER
                            WHOLE FOODS MARKET, INC.
                            601 N. LAMAR BLVD., #300
                              AUSTIN, TEXAS 78703
                                  512-477-4455
            (Name, address including zip code, and telephone number,
                   including area code, of agent for service)
 
                            ------------------------
 
                                    COPY TO:
 
                             BRUCE H. HALLETT, ESQ.
                            CROUCH & HALLETT, L.L.P.
                         717 N. HARWOOD ST., SUITE 1400
                              DALLAS, TEXAS 75201
                                  214-953-0053
 
                            ------------------------
 
    Approximate  date of commencement  of proposed sale to  the public: Upon the
consummation of the merger referred to herein.
 
    If the  securities  being registered  on  this  Form are  being  offered  in
connection  with the formation of a holding company and there is compliance with
General Instruction G, check the following box.  / /
 
                            ------------------------
 
    THE REGISTRANT HEREBY  AMENDS THIS  REGISTRATION STATEMENT ON  SUCH DATE  OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE  A  FURTHER  AMENDMENT  WHICH SPECIFICALLY  STATES  THAT  THIS REGISTRATION
STATEMENT SHALL THEREAFTER BECOME EFFECTIVE  IN ACCORDANCE WITH SECTION 8(A)  OF
THE  SECURITIES ACT  OF 1933  OR UNTIL  THE REGISTRATION  STATEMENT SHALL BECOME
EFFECTIVE ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION  8(A),
MAY DETERMINE.
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>
                            WHOLE FOODS MARKET, INC.
 
                           CROSS-REFERENCE SHEET FOR
                       REGISTRATION STATEMENT ON FORM S-4
 
<TABLE>
<CAPTION>
           ITEM OF FORM S-4                                                  PROSPECTUS CAPTION OR LOCATION
           -----------------------------------------------------  -----------------------------------------------------
<C>        <S>                                                    <C>
 
A.  INFORMATION ABOUT THE TRANSACTION
 
       1.  Forepart of Registration Statement and Outside Front
            Cover Page of Prospectus............................  Facing Page of Registration Statement; Outside Front
                                                                   Cover Page of Proxy Statement/Prospectus
 
       2.  Inside Front and Outside Back Cover Pages of
            Prospectus..........................................  Inside Front Cover Page of Proxy
                                                                   Statement/Prospectus; Available Information; Table
                                                                   of Contents
 
       3.  Risk Factors, Ratio of Earnings to Fixed Charges and
            Other Information...................................  Inside Front Cover Page of Proxy
                                                                   Statement/Prospectus; Summary; The Merger; Pro Forma
                                                                   Financial Information
 
       4.  Terms of the Transaction.............................  Summary; The Merger; Comparison of Shareholders'
                                                                   Rights
 
       5.  Pro Forma Financial Information......................  Pro Forma Financial Information
 
       6.  Material Contacts with the Company Being Acquired....  Summary; The Merger
 
       7.  Additional Information Required for Reoffering by
            Persons and Parties Deemed to be Underwriters.......  Not Applicable
 
       8.  Interests of Named Experts and Counsel...............  Not Applicable
 
       9.  Disclosure of Commission Position on Indemnification
            for Securities Act Liabilities......................  Not Applicable
 
B.  INFORMATION ABOUT THE REGISTRANT
 
      10.  Information with Respect to S-3
            Registrants.........................................  Available Information; Incorporation of Certain
                                                                   Documents by Reference; Summary; The Merger
 
      11.  Incorporation of Certain Information by Reference....  Incorporation of Certain Documents by Reference
 
      12.  Information with Respect to S-2 or S-3 Registrants...  Not Applicable
 
      13.  Incorporation of Certain Information by Reference....  Not Applicable
 
      14.  Information with Respect to Registrants Other than
            S-2 or S-3 Registrants..............................  Not Applicable
</TABLE>
<PAGE>
   
<TABLE>
<CAPTION>
           ITEM OF FORM S-4                                                  PROSPECTUS CAPTION OR LOCATION
           -----------------------------------------------------  -----------------------------------------------------
<C>        <S>                                                    <C>
 
C.  INFORMATION ABOUT THE COMPANY BEING ACQUIRED
 
      15.  Information with Respect to S-3 Companies............  Not Applicable
 
      16.  Information with Respect to S-2 or S-3 Companies.....  Not Applicable
 
      17.  Information with Respect to Companies Other than S-2
            or S-3 Companies....................................  Summary; The Merger; Absence of Market for and
                                                                   Dividends on the Fresh Fields Shares; Fresh Fields'
                                                                   Management's Discussion and Analysis of Financial
                                                                   Condition and Results of Operations; Business of
                                                                   Fresh Fields; Index to Financial Statements
 
D.  VOTING AND MANAGEMENT INFORMATION
 
      18.  Information if Proxies, Consents or Authorizations
            are to be Solicited.................................  Available Information; Incorporation of Certain
                                                                   Documents By Reference; Summary; Special Meeting of
                                                                   Whole Foods; The Merger; Security Ownership of
                                                                   Certain Beneficial Owners and Management of Fresh
                                                                   Fields
 
      19.  Information if Proxies, Consents or Authorizations
            are not to be Solicited or in an Exchange Offer.....  Not Applicable
</TABLE>
    
<PAGE>
                              [LETTERHEAD OF WFM]
 
Dear Shareholder:
 
   
    You  are cordially  invited to attend  a Special Meeting  of Shareholders of
Whole Foods Market, Inc. ("WFM")  to be held on August  30, 1996 at 10:00  a.m.,
local time, at the Omni Hotel, 700 San Jacinto, Austin, Texas.
    
 
   
    At  this  important meeting,  the  shareholders of  WFM  are being  asked to
approve and adopt  a proposed  merger pursuant  to which  Fresh Fields  Markets,
Inc.,  a  Delaware  corporation ("Fresh  Fields"),  will become  a  wholly owned
subsidiary of  WFM. Fresh  Fields owns  and operates  22 multi-department,  full
service natural foods supermarkets in seven states and the District of Columbia.
In  the  proposed merger,  holders of  the  capital stock  of Fresh  Fields will
receive shares of WFM common stock,  depending upon the average market price  of
the  WFM common stock  during the 20-business day  period preceding the closing.
The affirmative vote  of shareholders  owning a majority  of the  shares of  WFM
common stock present at the meeting is needed to approve the proposed merger.
    
 
   
    At  the Special Meeting, the  shareholders will also be  asked to approve an
amendment to the  Articles of  Incorporation of WFM  to increase  its number  of
shares  of authorized common stock and a proposal relating to WFM's stock option
plan for team members.
    
 
    The  accompanying  Proxy  Statement/Prospectus  will  provide  you  with   a
description  of the proposals to be  presented at the Special Meeting, including
information concerning the proposed merger.
 
    Your Board of Directors  recommends that you vote  FOR the merger  proposal,
the  proposal to increase the authorized number of shares of common stock of WFM
and the proposals relating to the stock option plans.
 
    Whether or not you plan to attend the Special Meeting, please complete, sign
and date the enclosed proxy and return it in the enclosed prepaid envelope. Your
prompt cooperation will be greatly appreciated.
 
                                          Sincerely,
 
                                          John Mackey
                                          CHAIRMAN OF THE BOARD
                                          AND CHIEF EXECUTIVE OFFICER
 
   
Austin, Texas
July 31, 1996
    
<PAGE>
                   NOTICE OF SPECIAL MEETING OF SHAREHOLDERS
 
   
                           TO BE HELD AUGUST 30, 1996
    
 
TO THE SHAREHOLDERS OF
WHOLE FOODS MARKET:
 
   
    A Special Meeting of shareholders of  Whole Foods Market, Inc. ("WFM")  will
be  held at the Omni Hotel, 700 San Jacinto, Austin, Texas on August 30, 1996 at
10:00 a.m. for the following purposes:
    
 
    (1) To consider and act upon the proposed merger (the "Merger") and  related
Agreement  and Plan of Merger pursuant to which a wholly owned subsidiary of WFM
will merge into Fresh Fields Markets, Inc. ("Fresh Fields") as a result of which
Fresh Fields will become a wholly owned subsidiary of WFM, as the Merger is more
particularly described in the enclosed Proxy Statement/ Prospectus;
 
    (2) To  consider and  act upon  the proposed  amendment to  the Articles  of
Incorporation of WFM to increase the authorized number of shares of common stock
of WFM from 30 million to 50 million shares;
 
   
    (3)  To consider and act upon a  proposed amendment to the 1992 Stock Option
Plan for Team Members to  increase the number of shares  of common stock of  WFM
issuable  upon exercise  of stock  options under  the Plan  from 2  million to 3
million shares of common stock; and
    
 
   
    (4) To transact such other business as may properly come before the  Special
Meeting and any adjournment thereof.
    
 
    Shareholders  of record at  the close of  business on July  29, 1996 will be
entitled to  receive notice  of  and to  vote at  the  Special Meeting  and  any
adjournments thereof.
 
    Whether  or not you plan to attend the Special Meeting and regardless of the
number of shares you  own, please complete, date,  sign and return the  enclosed
proxy  at  your earliest  convenience  in the  enclosed  self-addressed, stamped
envelope. You are cordially invited to attend the Special Meeting in person, and
if you attend you may withdraw your proxy and vote your shares personally.
 
                                          BY ORDER OF THE BOARD OF DIRECTORS
 
                                          Glenda Flanagan
                                          SECRETARY
 
   
Dated: July 31, 1996
    
 
   
    THE BOARD OF DIRECTORS OF  WFM MARKET RECOMMENDS THAT  YOU VOTE IN FAVOR  OF
THE  MERGER,  THE AMENDMENT  TO THE  ARTICLES  OF INCORPORATION  OF WFM  AND THE
AMENDMENT TO THE 1992 STOCK OPTION PLAN FOR TEAM MEMBERS.
    
<PAGE>
INFORMATION  CONTAINED  HEREIN  IS  SUBJECT   TO  COMPLETION  OR  AMENDMENT.   A
REGISTRATION  STATEMENT RELATING  TO THESE  SECURITIES HAS  BEEN FILED  WITH THE
SECURITIES AND EXCHANGE  COMMISSION. THESE SECURITIES  MAY NOT BE  SOLD NOR  MAY
OFFERS  TO BUY BE ACCEPTED PRIOR TO  THE TIME THE REGISTRATION STATEMENT BECOMES
EFFECTIVE. THIS  PROSPECTUS  SHALL  NOT  CONSTITUTE AN  OFFER  TO  SELL  OR  THE
SOLICITATION  OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE SECURITIES
IN ANY STATE IN WHICH SUCH OFFER,  SOLICITATION OR SALE WOULD BE UNLAWFUL  PRIOR
TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH STATE.
<PAGE>
   
                  SUBJECT TO COMPLETION, DATED JULY 24, 1996.
    
 
PROXY STATEMENT/PROSPECTUS
 
   
                                     [LOGO]
 
    This  Proxy Statement/Prospectus is being furnished to shareholders of Whole
Foods Market, Inc., a Texas corporation ("WFM" or the "Company"), in  connection
with the solicitation of proxies by the Board of Directors of WFM for use at the
Special  Meeting of Shareholders to be held at 10:00 a.m., local time, on August
30, 1996 at the Omni  Hotel, 700 San Jacinto,  Austin, Texas (together with  any
adjournment or postponement thereof, the "Special Meeting").
    
 
   
    This  document also constitutes a Prospectus of WFM under the Securities Act
of 1933, as amended (the "Securities Act"), with respect to the shares of common
stock of WFM,  no par  value per  share (the "Common  Stock"), to  be issued  or
reserved  for issuance in connection with a merger (the "WFM Shares") to persons
who hold (and certain persons who have the right to acquire) shares (the  "Fresh
Fields  Shares")  of capital  stock of  Fresh Fields  Markets, Inc.,  a Delaware
corporation  ("Fresh  Fields"),  which  owns  and  operates  22  natural   foods
supermarkets  and  related  facilities  in  seven  states  and  the  District of
Columbia. The WFM Shares will be issued  in exchange for all of the  outstanding
shares, and reserved for certain options and warrants to acquire such shares, of
all  of the  five classes of  capital stock of  Fresh Fields in  the merger (the
"Merger") of Whole Foods Market Mid-Atlantic, Inc., a wholly owned subsidiary of
WFM (the "WFM Subsidiary"), into Fresh  Fields in accordance with the  Agreement
and  Plan of Merger,  dated as of June  17, 1996, as amended,  by and among WFM,
Fresh Fields, and the  WFM Subsidiary (the "Merger  Agreement"). As a result  of
the  Merger, the separate corporate existence  of the WFM Subsidiary will cease,
and Fresh Fields  will continue its  existence as a  wholly owned subsidiary  of
WFM. The Merger is expected to be consummated shortly after the Special Meeting.
    
 
    The  principal executive offices of WFM are located at 601 N. Lamar Blvd., #
300, Austin,  Texas  78703 and  its  telephone  number is  (512)  477-4455.  The
principal executive offices of Fresh Fields are located at 6015 Executive Blvd.,
Rockville, Maryland 20852 and its telephone number is (301) 984-3737.
 
   
    This Proxy Statement/Prospectus is first being mailed to shareholders of WFM
on or about July 31, 1996.
    
 
THE WFM SECURITIES TO BE OFFERED IN CONNECTION WITH THE MERGER HAVE NOT BEEN
     APPROVED OR DISAPPROVED BY THE SECURITIES AND EXCHANGE COMMISSION
          NOR  HAS THE  COMMISSION PASSED  UPON THE  ACCURACY OR
                ADEQUACY OF THIS PROXY STATEMENT/PROSPECTUS.
                      ANY REPRESENTATION  TO THE  CONTRARY
                       IS      A CRIMINAL OFFENSE.
 
                            ------------------------
 
   
         THE DATE OF THIS PROXY STATEMENT/PROSPECTUS IS JULY   , 1996.
    
<PAGE>
                             AVAILABLE INFORMATION
 
    WFM  is subject to the informational requirements of the Securities Exchange
Act of 1934, as amended (the "Exchange Act"), and in accordance therewith  files
reports, proxy statements and other information with the Securities and Exchange
Commission  (the  "Commission").  These  reports,  proxy  statements  and  other
information filed with  the Commission  by WFM under  the Exchange  Act, can  be
inspected  and  copied  at the  public  reference facilities  maintained  by the
Commission at Room 1024,  450 Fifth Street, N.W.,  Washington, D.C. 20549 or  at
the  Regional Offices of  the Commission which are  located as follows: Citicorp
Center, 500 West Madison Street, Suite  1400, Chicago, Illinois 60661 and  Seven
World  Trade Center, New York, New York  10049. Copies of such material can also
be obtained from the Commission at  prescribed rates. Written requests for  such
material  should be  addressed to the  Public Reference  Section, Securities and
Exchange Commission, 450 Fifth Street, N.W., Washington, D.C. 20549.
 
    Reports, proxy statements and other  information concerning WFM can also  be
obtained  electronically through a variety of databases, including among others,
the Commission's  Electronic Data  Gathering  And Retrieval  ("EDGAR")  program,
Knight-Ridder Information, Inc., Federal Filings/Dow Jones and Lexis/Nexis.
 
    WFM  has  filed  a Registration  Statement  on Form  S-4  (the "Registration
Statement") with the Commission under the Securities Act with respect to the WFM
Shares that  will  be issued  in  the Merger.  As  permitted by  the  rules  and
regulations  of the  Commission, this  Proxy Statement/Prospectus  omits certain
information, exhibits, and undertakings contained in the Registration Statement.
Reference is made to the Registration Statement and to the exhibits thereto  for
further  information, which may be inspected without charge at the office of the
Commission at 450 Fifth Street, N.W.,  Washington D.C., and copies of which  may
be  obtained from  the Commission at  prescribed rates.  Statements contained in
this Proxy Statement/Prospectus or in any document incorporated by reference  in
this  Proxy Statement/Prospectus  relating to  the contents  of any  contract or
other document referred to herein or  therein are not necessarily complete  and,
in  each instance, reference  is made to the  copy of such  document filed as an
exhibit to  the  Registration  Statement  or  such  other  document.  Each  such
statement is qualified in its entirety by such reference.
 
                INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE
 
    The  following WFM  documents (File No.  0-19797) filed  with the Commission
under  the  Exchange   Act  are   incorporated  by  reference   in  this   Proxy
Statement/Prospectus:
 
1.  Annual Report on Form 10-K for the fiscal year ended September 24, 1995;
 
2.   Quarterly  Reports on  Form 10-Q  for the  quarterly fiscal  periods ending
    January 14, 1996 and April 7, 1996; and
 
3.   The description  of the  WFM  Common Stock  contained in  its  Registration
    Statement on Form 8-A filed with the Commission on January 14, 1992.
 
    All  documents filed by WFM with  the Commission pursuant to Sections 13(a),
13(c), 14 and 15(d)  of the Exchange  Act after the date  hereof and before  the
date  of the  Special Meeting  shall be deemed  to be  incorporated by reference
herein and shall be a part hereof from the date of filing of such documents. Any
statements contained in a document incorporated by reference herein or contained
in this Proxy Statement/Prospectus shall be deemed to be modified or  superseded
for  purposes hereof to the extent that  a statement contained herein (or in any
other subsequently  filed  document  which is  also  incorporated  by  reference
herein)  modifies or  supersedes such  statement. Any  statement so  modified or
superseded shall not be deemed to constitute a part hereof except as so modified
or superseded.
 
    THIS PROXY STATEMENT/PROSPECTUS  INCORPORATES DOCUMENTS  BY REFERENCE  WHICH
ARE  NOT PRESENTED  HEREIN OR  DELIVERED HEREWITH.  THESE DOCUMENTS  (OTHER THAN
APPENDICES TO SUCH DOCUMENTS THAT ARE NOT SPECIFICALLY
 
                                       2
<PAGE>
   
INCORPORATED BY  REFERENCE HEREIN)  ARE AVAILABLE  WITHOUT CHARGE  UPON  REQUEST
FROM:  WHOLE FOODS MARKET, INC., 601 N.  LAMAR BLVD., #300, AUSTIN, TEXAS 78703,
ATTENTION: SHAREHOLDER  SERVICES,  (512)477-4455,  EXT. 143.  TO  ENSURE  TIMELY
DELIVERY OF THE DOCUMENTS, ANY REQUEST SHOULD BE MADE BY AUGUST 26, 1996.
    
 
                            ------------------------
 
    NO  PERSON  HAS BEEN  AUTHORIZED  TO GIVE  ANY  INFORMATION OR  TO  MAKE ANY
REPRESENTATION NOT CONTAINED  IN THIS PROXY  STATEMENT/PROSPECTUS IN  CONNECTION
WITH  THE  OFFERS  MADE HEREBY,  AND,  IF  GIVEN OR  MADE,  SUCH  INFORMATION OR
REPRESENTATION MUST NOT BE  RELIED UPON AS HAVING  BEEN AUTHORIZED BY WFM.  THIS
PROXY   STATEMENT/PROSPECTUS  DOES  NOT  CONSTITUTE  AN   OFFER  TO  SELL  OR  A
SOLICITATION OF AN  OFFER TO BUY  ANY SECURITIES  OTHER THAN THOSE  TO WHICH  IT
RELATES  OR AN OFFER  TO SELL OR  A SOLICITATION OF  AN OFFER TO  BUY ANY OF THE
SECURITIES OFFERED HEREBY  TO ANY PERSON  TO WHOM  IT IS UNLAWFUL  TO MAKE  SUCH
OFFER  IN  SUCH  PERSON'S  JURISDICTION.  NEITHER  THE  DELIVERY  OF  THIS PROXY
STATEMENT/PROSPECTUS NOR ANY SALE MADE HEREUNDER SHALL, UNDER ANY CIRCUMSTANCES,
CREATE AN IMPLICATION THAT, SINCE  THE DATE OF THIS PROXY  STATEMENT/PROSPECTUS,
THERE  HAS  BEEN  NO CHANGE  IN  THE AFFAIRS  OF  WFM AND  ITS  SUBSIDIARIES AND
AFFILIATES OR OF FRESH FIELDS AND ITS AFFILIATES.
 
                                       3
<PAGE>
                               TABLE OF CONTENTS
 
   
<TABLE>
<CAPTION>
                                                                                                               PAGE
                                                                                                             ---------
<S>                                                                                                          <C>
Available Information......................................................................................          2
Incorporation of Certain Documents by Reference............................................................          2
Summary of Proxy Statement.................................................................................          5
Special Meeting of WFM.....................................................................................         13
The Merger.................................................................................................         14
Pro Forma Financial Information............................................................................         35
Comparison of Shareholders' Rights.........................................................................         40
Increase in Authorized Number of Shares of WFM Common Stock................................................         44
Amendment to 1992 Stock Option Plan for Team Members.......................................................         44
Absence of Market for and Dividends on the Fresh Fields Shares.............................................         46
Fresh Fields' Selected Financial Data......................................................................         47
Fresh Fields Management's Discussion and Analysis of Financial Condition and Results of Operations.........         48
Business of Fresh Fields...................................................................................         52
Security Ownership of Certain Beneficial Owners and Management of Fresh Fields.............................         55
Legal Opinions.............................................................................................         55
Experts....................................................................................................         55
Shareholders' Proposals....................................................................................         55
Index to Financial Statements..............................................................................        F-1
Appendix A Agreement and Plan of Merger, as amended........................................................        A-1
Appendix B Opinion of Robertson, Stephens & Co. ...........................................................        B-1
Appendix C Section 262 of Delaware General Corporation Law.................................................        C-1
Appendix D Articles of Amendment to the Articles of Incorporation of WFM...................................        D-1
</TABLE>
    
 
                                       4
<PAGE>
                     SUMMARY OF PROXY STATEMENT/PROSPECTUS
 
   
    THE  FOLLOWING IS  A SUMMARY OF  CERTAIN INFORMATION  CONTAINED ELSEWHERE IN
THIS PROXY  STATEMENT/PROSPECTUS.  THE  SUMMARY IS  NECESSARILY  INCOMPLETE  AND
SELECTIVE  AND IS  QUALIFIED IN  ITS ENTIRETY  BY THE  MORE DETAILED INFORMATION
CONTAINED IN THIS PROXY  STATEMENT/PROSPECTUS, INCLUDING THE APPENDICES  HERETO,
AND THE DOCUMENTS INCORPORATED BY REFERENCE HEREIN.
    
 
    RISK  FACTORS.  The shareholders of WFM and of Fresh Fields should carefully
evaluate certain risk factors relating to WFM and the Merger. See "The Merger --
Risk Factors".
 
   
    MATTERS TO BE VOTED UPON.  At  the Special Meeting, the shareholders of  WFM
will  be asked  to approve and  adopt a  proposal which approves  and adopts the
Merger and related Merger Agreement. In addition, the shareholders will be asked
to approve and adopt  an amendment to  the Articles of  Incorporation of WFM  to
increase  the authorized number of shares of  Common Stock from 30 million to 50
million and an amendment  to the 1992  Stock Option Plan  for Team Members  (the
"Team Member Option Plan") to increase the number of shares subject to such plan
from 2 million to 3 million shares.
    
 
   
    MERGER.   The shareholders of  WFM are being asked  to consider and act upon
the proposed  Merger  whereby  a  wholly  owned  subsidiary  of  WFM  (the  "WFM
Subsidiary")  will be merged  into Fresh Fields  and Fresh Fields  will become a
subsidiary of WFM. Upon completion of the Merger, shares of common stock of WFM,
no par value  per share (the  "Common Stock"),  will be issued  or reserved  for
issuance (the "WFM Shares") to persons who hold and certain persons who have the
right  to  acquire shares  of  capital stock  of  Fresh Fields.  Specifically, a
portion of  the  WFM Shares  will  be issued  to  persons who  hold  issued  and
outstanding  shares  of capital  stock  of Fresh  Fields,  and persons  who hold
certain in-the-money warrants to acquire shares of capital stock of Fresh Fields
(such shares and warrants collectively, the "Fresh Fields Shares"). The  balance
of  the WFM  Shares will be  reserved for  issuance to persons  who hold certain
in-the-money options to  acquire shares of  capital stock of  Fresh Fields  (the
"Included  In-The-Money  Options"). All  other options  and warrants  to acquire
shares of Fresh  Fields capital  stock will also  be converted  into options  or
warrants  to acquire shares of WFM common stock. The actual number of WFM Shares
issued or  reserved  in  the  Merger  will be  based  on  the  quotient  of  (a)
$134,500,000,  plus (i)  the total exercise  price of  all Included In-The-Money
Options  less  (ii)   the  value  agreed   upon  by  the   parties  of   certain
out-of-the-money  options to acquire  shares of Fresh  Fields common stock which
value will be $0 provided the Average WFM Share Price (as defined in the  Merger
Agreement)  is $24 or higher, divided by (b) the average per share closing price
of Common Stock as reported on the Nasdaq National Stock Market ("NSM") over the
twenty trading days immediately preceding the effective date of the Merger  (the
"Determination Price"). The Determination Price will not be less than $24.00 per
share  nor more than $28.00 per share.  The shareholders of WFM will not receive
any consideration in the Merger, nor will the Merger affect the number of shares
held by any  shareholder of  WFM. See  "The Merger".  The actual  number of  WFM
Shares  issued to or reserved for the holders of the Fresh Fields Shares and the
holders of the Included In-The-Money Options is subject to the requirement  that
a  number of such  shares that is equal  to 5% of $134.5  million, subject to an
adjustment to  take  into  account any  Dissenting  Fresh  Fields  Shareholders,
divided  by the Determination Price be  placed in escrow (the "Escrowed Shares")
and used  to  satisfy any  claims  made  by WFM  under  certain  indemnification
provisions  contained  in the  Merger Agreement.  See "The  Merger --  Escrow of
Certain Shares".
    
 
    BUSINESS OF  WFM.   WFM owns  and operates  the country's  largest chain  of
natural foods supermarkets, featuring food made from natural ingredients free of
unnecessary  additives. WFM opened its first store  in Austin, Texas in 1980 and
today operates  48  stores  in 12  states  and  the District  of  Columbia.  The
principal  executive offices  of WFM  are located at  601 N.  Lamar Blvd., #300,
Austin, Texas 78703 and its telephone number is (512) 477-5566.
 
                                       5
<PAGE>
   
    BUSINESS OF FRESH FIELDS.  Fresh  Fields owns and operates 22 natural  foods
supermarkets  and  related facilities  in  Connecticut, Illinois,  Maryland, New
Jersey, New York,  Pennsylvania, Virginia  and the District  of Columbia.  Fresh
Fields is one of the country's largest chains of natural foods supermarkets. The
principal  executive offices  of Fresh  Fields, which  was founded  in 1991, are
located at 6015  Executive Blvd.,  Rockville, Maryland 20852  and its  telephone
number is (301) 984-3737.
    
 
    EXCHANGE OF FRESH FIELDS SHARES AND INCLUDED OPTIONS FOR WFM SHARES.  All of
the  Fresh Fields Shares and Included Options outstanding immediately before the
time the Merger becomes effective will be  converted into WFM Shares (or in  the
case  of Included  Options the  right to receive  WFM Shares  upon exercise). No
fractional shares will be issued as a result of the Merger. WFM will pay cash to
each shareholder of Fresh  Fields who would otherwise  be entitled to receive  a
fraction  of a WFM Share. See "The  Merger -- Effective Time and Consequences of
the Merger" and  "The Merger --  Effect of  Merger on Fresh  Fields Options  and
Warrants".
 
   
    VOTES REQUIRED.  The affirmative votes of the holders of at least a majority
of  the Common Stock represented  in person or proxy  at the Special Meeting are
required to approve the Merger  on behalf of WFM.  WFM, the sole shareholder  of
the  WFM Subsidiary, has also  approved and adopted the  Merger on behalf of the
WFM Subsidiary. The directors and executive officers of WFM and their affiliates
(who in the aggregate beneficially  owned approximately 6.8% of the  outstanding
shares  of Common  Stock as of  July 29, 1996,  the record date  for the Special
Meeting) have advised  WFM that  they will  vote their  shares in  favor of  the
Merger.  In addition, John P. Mackey, Peter  Roy and Chris Hitt, the Chairman of
the Board and  Chief Executive  Officer of  WFM, the  President of  WFM and  the
President  of  the  Northeast  Region for  WFM,  respectively,  who collectively
beneficially own 342,553  shares (2.4%)  of the outstanding  Common Stock,  have
each given Fresh Fields his proxy to vote his shares of Common Stock in favor of
the  Merger. The  holders of the  requisite amount  of the voting  power of each
class of  capital stock  of Fresh  Fields necessary  to approve  the Merger  are
parties  to  agreements whereby  they  have represented  to  WFM that  they will
execute written consents approving and adopting the Merger.
    
 
   
    The affirmative votes of the  holders of at least  a majority of the  Common
Stock  outstanding on the  record date for  the Special Meeting  are required to
approve and adopt the proposed amendment to the Articles of Incorporation of WFM
to increase the  authorized number of  WFM Common  Stock from 30  million to  50
million  shares. The affirmative votes of the  holders of at least a majority of
the WFM Common Stock represented in person  or proxy at the Special Meeting  are
required  to approve and adopt the amendment to the Team Member Option Plan. See
"Special Meeting of WFM."
    
 
    APPRAISAL RIGHTS OF DISSENTING  SHAREHOLDERS.  The  shareholders of WFM  are
not entitled to dissenters' rights or an appraisal of their shares in connection
with the Merger.
 
    Subject to certain other conditions, a shareholder of record of Fresh Fields
who  does not execute a  written consent to the Merger  and who files with Fresh
Fields a written  objection to  the Merger,  stating that  his or  her right  to
dissent  will be exercised if the Merger is effective and giving his or her name
and address to Fresh Fields, will be eligible to make a written demand on  Fresh
Fields  pursuant to Delaware law for appraisal rights following the consummation
of the Merger. A Fresh Fields shareholder who files a written objection will not
be entitled to  appraisal rights unless  such shareholder also  makes a  written
demand following the consummation of the Merger and takes certain other steps in
the  manner required by Delaware  law. A vote or consent  in favor of the Merger
will constitute  a waiver  of appraisal  rights. See  "The Merger  --  Appraisal
Rights of Dissenting Shareholders."
 
   
    FEDERAL  INCOME TAX CONSEQUENCES.   The Merger is intended  to be a tax-free
reorganization under federal income tax laws, and, as such, no gain or loss will
be recognized by the shareholders of Fresh Fields upon their receipt of the  WFM
Shares  in exchange for their  Fresh Fields Shares, except  for cash received in
lieu of fractional shares. Gain or  loss may be recognized, however, by  holders
of  Fresh  Fields Shares  to the  extent of  any cash  received by  Fresh Fields
shareholders who  perfect their  appraisal rights.  See "The  Merger --  Federal
Income Tax Consequences."
    
 
                                       6
<PAGE>
    EFFECTIVE  TIME OF THE MERGER.  It is currently contemplated that the Merger
will be consummated as soon as practicable after the Special Meeting.
 
    CONDITIONS OF  THE MERGER;  TERMINATION.   In addition  to approval  by  the
shareholders  of WFM, consummation of the  Merger is subject to the satisfaction
or waiver of a number of conditions and to certain regulatory matters, including
the expiration  of  the  relevant waiting  period  under  the  Hart-Scott-Rodino
Antitrust  Improvements Act of 1976, as amended (the "HSR Act"), and the receipt
by WFM and Fresh Fields of a  letter from KPMG Peat Marwick LLP concurring  with
WFM's   determination   that   the   Merger  will   be   accounted   for   as  a
pooling-of-interests. See "The Merger -- Conditions to the Merger".
 
   
    Other than approval of the Merger by the WFM shareholders and the expiration
of certain  waiting  periods  under  the  HSR  Act,  substantially  all  of  the
conditions  to the Merger may be waived, in whole or in part, by the parties for
whose benefit they have been created,  without the approval of their  respective
shareholders.  However, after approval by the  shareholders of WFM, no amendment
or modification  may be  made which  by law  requires further  approval by  such
shareholders  unless such approval  is obtained. In addition,  the Merger may be
abandoned under certain  circumstances, and  such abandonment  will not  require
shareholder  approval. See  "The Merger  -- Conditions  to the  Merger" and "The
Merger -- Termination of Merger Agreement."
    
 
   
    REASONS FOR  THE  MERGER.    Because of  the  21  additional  natural  foods
supermarkets  to be acquired  by WFM in  the Merger, the  effectiveness of Fresh
Fields in the geographic areas it serves, the compatibility of the Fresh  Fields
store  operations with those of WFM's existing  stores and the importance of the
eastern and midwest geographic areas of expansion in WFM's operations, WFM views
the Merger as a major step  in furthering WFM's expansion strategy and  believes
that the Merger will result in long-term benefits to WFM.
    
 
    WFM  believes  that  Fresh  Fields'  historical  financial  results  are not
representative of the  profitability that  WFM expects to  obtain following  the
Merger.  WFM's management believes that Fresh Fields' historical losses in large
part reflect its heavy investment in infrastructure and the expense of new store
openings coupled with the usual comparatively lower sales contribution  achieved
from  new  stores, and  are inherent  in young,  high growth,  capital intensive
companies in  the supermarket  business. WFM  believes that  Fresh Fields  is  a
vibrant company whose heavy historical capital investment has left it positioned
to  achieve favorable future returns.  See "The Merger --  WFM's Reasons for the
Merger."
 
    RECOMMENDATION OF BOARD OF DIRECTORS OF WFM.  THE BOARD OF DIRECTORS OF  WFM
BELIEVES  THAT THE MERGER IS  IN THE BEST INTERESTS  OF THE WFM SHAREHOLDERS AND
UNANIMOUSLY RECOMMENDS THAT SHAREHOLDERS VOTE FOR THE MERGER. See "The Merger --
Background of the Merger" and "The Merger -- WFM's Reasons for the Merger."
 
    OPINION OF FINANCIAL ADVISOR.  Robertson, Stephens & Company ("RS&Co.")  has
delivered  its  written opinion,  dated as  of June  17, 1996,  to the  Board of
Directors of  WFM to  the  effect that,  as  of the  date  of its  opinion,  the
financial  terms of the Merger are fair to WFM from a financial point of view. A
copy of the  opinion of  RS &  Co., which sets  forth the  assumptions made,  is
attached  to this Proxy Statement/Prospectus as Appendix B and should be read in
its entirety. See "The Merger -- Fairness Opinion."
 
   
    MARKET, DIVIDEND AND SHARE  PRICE INFORMATION.  On  July 23, 1996, the  last
reported  closing price of the Common Stock  on the Nasdaq National Stock Market
was $25 1/2 per  share. On June  17, 1996, the last  day of trading  immediately
prior  to the public announcement that WFM and Fresh Fields had entered into the
Merger Agreement, the last reported sale price  of the Common Stock was $26  7/8
per  share. No  dividends have  been paid to  date on  the WFM  shares of Common
Stock.
    
 
    No active  trading market  exists for  any of  the shares  of any  class  of
capital stock of Fresh Fields.
 
                                       7
<PAGE>
   
    BOARD  OF DIRECTORS OF WFM.  Following the Merger and in accordance with the
Merger Agreement, the Board of Directors of WFM will take action to increase the
authorized number of  directors by two  members, and each  of the two  principal
shareholders of Fresh Fields will be entitled to designate one representative to
be  named to the Board of Directors of  WFM to fill the newly created vacancies.
Thereafter, WFM has agreed  to nominate and use  its reasonable best efforts  to
cause  the election of each such representative to the WFM Board of Directors so
long as each of  the shareholders and  their respective affiliates  beneficially
owns  at least 50% of the WFM Shares issued to the shareholders on the Effective
Date. See "The Merger -- WFM Board Following the Merger."
    
 
   
    SUMMARY OF  FINANCIAL INFORMATION.   The  following tables  present  summary
historical  and pro forma financial information for WFM and its subsidiaries and
for Fresh Fields (the  tables, which are unaudited  and in thousands except  for
per  share amounts and  Operating Data, should  be read in  conjunction with the
historical and  pro  forma  financial  statements  and  notes  thereto  included
elsewhere herein):
    
 
        COMBINED SUMMARY PRO FORMA AND HISTORICAL FINANCIAL INFORMATION
 
    The  following  tables  set  forth  certain  unaudited  pro  forma  combined
condensed and historical financial data for WFM and Fresh Fields. The  following
data  give  effect  to  the  Merger  under  the  pooling-of-interests  method of
accounting as if those events  had occurred on October  1, 1990 with respect  to
the  statement of operations data and operating  data, and on September 29, 1991
with respect to the balance sheet data. For further information on the manner in
which the summary pro  forma financial information was  derived, see "Pro  Forma
Financial  Information." The following  data should be  read in conjunction with
the consolidated financial statements and notes thereto of WFM, which have  been
incorporated  by reference,  and the financial  statements and  notes thereto of
Fresh Fields, and  with the  pro forma combined  condensed financial  statements
regarding the Merger, appearing elsewhere in this Proxy Statement/Prospectus.
 
    The   unaudited  pro  forma  combined  condensed  financial  information  is
presented for illustrative purposes only and in the opinion of WFM's  management
is not indicative of the operating results or financial position that could have
occurred if the Merger had been consummated on such dates, because the pro forma
financial information does not include pro forma adjustments for certain changes
to  be made after the Merger, including reductions in general and administrative
expenses. Nor is the pro  forma financial information necessarily indicative  of
future operating results or financial position. See "The Merger -- WFM's Reasons
for the Merger."
 
                                       8
<PAGE>
   
                            WHOLE FOODS MARKET, INC.
                       SUMMARY HISTORICAL FINANCIAL DATA
    
   
<TABLE>
<CAPTION>
                                                                                     AS OF OR FOR THE FISCAL YEAR ENDED
                                        AS OF OR FOR THE    AS OF OR FOR THE   ----------------------------------------------
                                       TWENTY-EIGHT WEEKS  TWENTY-EIGHT WEEKS   SEPTEM-     SEPTEM-     SEPTEM-     SEPTEM-
                                         ENDED APRIL 7,      ENDED APRIL 9,     BER 24,     BER 25,     BER 26,     BER 27,
                                              1996                1995            1995        1994        1993        1992
                                       ------------------  ------------------  ----------  ----------  ----------  ----------
                                                              (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS
                                                                        AND OPERATING DATA)
<S>                                    <C>                 <C>                 <C>         <C>         <C>         <C>
STATEMENT OF OPERATIONS DATA:
  Sales..............................      $  316,597          $  255,993      $  496,374  $  401,685  $  322,308  $  205,348
  Cost of goods sold and occupancy
   costs.............................         213,935             174,401         337,441     272,178     218,540     140,132
                                           ----------          ----------      ----------  ----------  ----------  ----------
    Gross profit.....................         102,662              81,592         158,933     129,507     103,768      65,216
  Direct store expenses..............          78,033              62,878         122,093      97,270      77,106      48,961
  Pre-opening costs..................           2,052                 664           1,599       2,056       1,363         320
  General and administrative
   expenses..........................          10,849               9,332          17,852      15,233      13,862       9,865
  Store relocation costs.............           2,376              --               2,332      --          --          --
  Non-recurring expenses related to
   earthquake........................          --                  --              --             282      --          --
  Merger transaction costs...........          --                  --              --          --           3,094      --
                                           ----------          ----------      ----------  ----------  ----------  ----------
    Income from operations...........           9,352               8,718          15,057      14,666       8,343       6,070
  Net interest income (expense)......          (1,343)               (452)         (1,491)          8          72          68
                                           ----------          ----------      ----------  ----------  ----------  ----------
    Income before income tax
     expense.........................           8,009               8,266          13,566      14,674       8,415       6,138
  Income tax expense.................           3,404               3,364           5,347       6,035       4,597       2,422
                                           ----------          ----------      ----------  ----------  ----------  ----------
    Net income.......................      $    4,605          $    4,902      $    8,219  $    8,639  $    3,818  $    3,716
                                           ----------          ----------      ----------  ----------  ----------  ----------
                                           ----------          ----------      ----------  ----------  ----------  ----------
  Net income per common share........      $     0.32          $     0.35      $     0.58  $     0.61  $     0.29  $     0.37
                                           ----------          ----------      ----------  ----------  ----------  ----------
                                           ----------          ----------      ----------  ----------  ----------  ----------
  Weighted average shares
   outstanding.......................          14,560              14,167          14,198      14,221      13,068       9,996
                                           ----------          ----------      ----------  ----------  ----------  ----------
                                           ----------          ----------      ----------  ----------  ----------  ----------
OPERATING DATA:
  Number of stores at end of
   period............................              46                  40              41          35          30          20
  Annualized store sales per square
   foot..............................      $      656          $      642      $      643  $      635  $      603  $      588
  Average weekly sales per store.....      $  259,000          $  237,000      $  239,000  $  235,000  $  211,000  $  199,000
BALANCE SHEET DATA:
  Working capital (deficit)..........      $    3,574          $    1,468      $    1,469  $    5,236  $      960  $   16,003
  Total assets.......................         220,841             196,250         196,250     136,165     106,190      58,179
  Long-term debt (including current
   maturities).......................          63,922              48,721          48,721       8,389       5,607       3,148
  Convertible subordinated debt......          --                  --              --          --          --          --
  Shareholders' equity...............         112,514             196,250         106,239      97,692      75,465      40,221
 
<CAPTION>
 
                                        SEPTEM-
                                        BER 29,
                                          1991
                                       ----------
 
<S>                                    <C>
STATEMENT OF OPERATIONS DATA:
  Sales..............................  $  173,164
  Cost of goods sold and occupancy
   costs.............................     118,530
                                       ----------
    Gross profit.....................      54,634
  Direct store expenses..............      40,221
  Pre-opening costs..................         533
  General and administrative
   expenses..........................       8,708
  Store relocation costs.............      --
  Non-recurring expenses related to
   earthquake........................      --
  Merger transaction costs...........      --
                                       ----------
    Income from operations...........       5,172
  Net interest income (expense)......      (1,227)
                                       ----------
    Income before income tax
     expense.........................       3,945
  Income tax expense.................       1,624
                                       ----------
    Net income.......................  $    2,321
                                       ----------
                                       ----------
  Net income per common share........  $     0.31
                                       ----------
                                       ----------
  Weighted average shares
   outstanding.......................       7,596
                                       ----------
                                       ----------
OPERATING DATA:
  Number of stores at end of
   period............................          17
  Annualized store sales per square
   foot..............................  $      607
  Average weekly sales per store.....  $  203,000
BALANCE SHEET DATA:
  Working capital (deficit)..........  $     (625)
  Total assets.......................      34,789
  Long-term debt (including current
   maturities).......................       9,255
  Convertible subordinated debt......       5,182
  Shareholders' equity...............       8,847
</TABLE>
    
 
- ------------------------
 
                                       9
<PAGE>
   
                           FRESH FIELDS MARKETS, INC.
                       SUMMARY HISTORICAL FINANCIAL DATA
    
   
<TABLE>
<CAPTION>
                                              AS OF OR FOR                           AS OF OR FOR THE FISCAL YEAR ENDED
                                              THE THIRTEEN   AS OF OR FOR THE  ----------------------------------------------
                                               WEEKS ENDED    THIRTEEN WEEKS     DECEM-      DECEM-      JANU-       DECEM-
                                                MARCH 30,     ENDED APRIL 1,    BER 30,     BER 31,      ARY 1,     BER 26,
                                                  1996             1995           1995        1994        1994        1992
                                              -------------  ----------------  ----------  ----------  ----------  ----------
                                                                  (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS
                                                                            AND OPERATING DATA)
<S>                                           <C>            <C>               <C>         <C>         <C>         <C>
STATEMENT OF OPERATIONS DATA:
  Sales.....................................   $    63,766      $   47,811     $  213,561  $  170,365  $  116,947  $   40,336
  Cost of goods sold and occupancy costs....        42,740          31,294        142,491     114,985      78,594      27,548
                                              -------------       --------     ----------  ----------  ----------  ----------
    Gross profit............................        21,026          16,517         71,070      55,380      38,353      12,788
  Direct store expenses.....................        17,124          12,968         63,325      48,335      36,993      12,497
  Pre-opening costs.........................           310             438          1,964       1,033       3,457         766
  General and administrative expenses.......         2,978           2,779         12,388       9,176       7,536       3,964
  Store relocation/closing costs............       --               --             --           5,758       2,457         564
                                              -------------       --------     ----------  ----------  ----------  ----------
    Income (loss) from operations...........           614             332         (6,607)     (8,922)    (12,090)     (5,003)
  Net interest income (expense).............          (201)            212            165         256         465         478
                                              -------------       --------     ----------  ----------  ----------  ----------
    Income (loss) before income tax
     expense................................           413             544         (6,442)     (8,666)    (11,625)     (4,525)
  Income tax expense........................       --               --             --          --             130      --
                                              -------------       --------     ----------  ----------  ----------  ----------
    Net income (loss).......................   $       413      $      544     $   (6,442) $   (8,666) $  (11,755) $   (4,525)
                                              -------------       --------     ----------  ----------  ----------  ----------
                                              -------------       --------     ----------  ----------  ----------  ----------
  Net income (loss) per common share........   $      0.05      $     0.06     $    (0.76) $    (1.14) $    (1.80) $    (1.13)
                                              -------------       --------     ----------  ----------  ----------  ----------
                                              -------------       --------     ----------  ----------  ----------  ----------
  Weighted average shares outstanding.......         8,552           8,479          8,499       7,582       6,530       4,003
                                              -------------       --------     ----------  ----------  ----------  ----------
                                              -------------       --------     ----------  ----------  ----------  ----------
OPERATING DATA:
  Number of stores at end of period.........            21              16             19          14          12           5
  Annualized store sales per square foot....   $       530          --         $      543  $      548  $      505  $      498
  Average weekly sales per store............   $   228,000          --         $  241,000  $  249,000  $  234,000  $  237,000
BALANCE SHEET DATA:
  Working capital (deficit).................   $      (445)     $   11,766     $   (4,891) $   13,143  $   10,548  $   20,954
  Total assets..............................        72,558          67,986         73,240      68,281      56,842      40,384
  Long-term debt (including current
   maturities)..............................         7,000          --              5,000      --          --          --
  Shareholders' equity......................        49,982          55,926         49,069      55,383      48,768      35,693
 
<CAPTION>
 
                                                DECEM-
                                               BER 28,
                                                 1991
                                              ----------
 
<S>                                           <C>
STATEMENT OF OPERATIONS DATA:
  Sales.....................................  $    6,577
  Cost of goods sold and occupancy costs....       4,510
                                              ----------
    Gross profit............................       2,067
  Direct store expenses.....................       3,353
  Pre-opening costs.........................         131
  General and administrative expenses.......       1,665
  Store relocation/closing costs............      --
                                              ----------
    Income (loss) from operations...........      (3,082)
  Net interest income (expense).............         232
                                              ----------
    Income (loss) before income tax
     expense................................      (2,850)
  Income tax expense........................      --
                                              ----------
    Net income (loss).......................  $   (2,850)
                                              ----------
                                              ----------
  Net income (loss) per common share........  $    (1.61)
                                              ----------
                                              ----------
  Weighted average shares outstanding.......       1,768
                                              ----------
                                              ----------
OPERATING DATA:
  Number of stores at end of period.........           2
  Annualized store sales per square foot....  $      443
  Average weekly sales per store............  $  184,000
BALANCE SHEET DATA:
  Working capital (deficit).................  $    5,243
  Total assets..............................      11,839
  Long-term debt (including current
   maturities)..............................      --
  Shareholders' equity......................       9,654
</TABLE>
    
 
- ------------------------
 
                                       10
<PAGE>
             PRO FORMA COMBINED CONDENSED WHOLE FOODS MARKET, INC.
   
<TABLE>
<CAPTION>
                                                                                     AS OF OR FOR THE FISCAL YEAR ENDED
                                        AS OF OR FOR THE    AS OF OR FOR THE   ----------------------------------------------
                                       TWENTY-EIGHT WEEKS  TWENTY-EIGHT WEEKS   SEPTEM-     SEPTEM-     SEPTEM-     SEPTEM-
                                         ENDED APRIL 7,      ENDED APRIL 9,     BER 24,     BER 25,     BER 26,     BER 27,
                                              1996                1995            1995        1994        1993        1992
                                       ------------------  ------------------  ----------  ----------  ----------  ----------
                                                                        (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
<S>                                    <C>                 <C>                 <C>         <C>         <C>         <C>
STATEMENT OF OPERATIONS DATA:
  Sales..............................      $  439,219          $  349,715      $  696,990  $  572,050  $  439,254  $  245,684
  Gross profit.......................         145,148             112,452         225,474     184,368     141,607      77,839
  Pre-opening costs..................           2,654               2,012           4,569       3,387       4,985       1,087
  Merger transaction costs...........          --                  --              --          --           3,094      --
  Income (loss) from operations......           7,083               1,989           3,958       5,407      (4,263)        926
  Net income (loss)..................           1,979              (1,580)         (2,524)       (364)     (8,453)       (951)
  Net income (loss) per common
   share.............................      $     0.10          $    (0.08)     $    (0.13) $    (0.02) $    (0.50) $    (0.08)
  Weighted average shares
   outstanding.......................          19,733              18,898          19,200      18,808      17,018      12,418
BALANCE SHEET DATA:
  Working capital....................      $    2,874          $   15,110      $    3,676  $   18,080  $   11,344  $   36,957
  Total assets.......................         291,139             237,602         264,714     203,417     162,338      98,386
  Long-term debt (including current
   maturities).......................          70,922              33,989          53,721       8,389       5,607       3,148
  Shareholders' equity...............         161,016             157,525         156,825     152,045     123,540      75,736
 
<CAPTION>
 
                                        SEPTEM-
                                        BER 29,
                                          1991
                                       ----------
 
<S>                                    <C>
STATEMENT OF OPERATIONS DATA:
  Sales..............................  $  179,741
  Gross profit.......................      56,706
  Pre-opening costs..................         664
  Merger transaction costs...........      --
  Income (loss) from operations......       2,055
  Net income (loss)..................        (565)
  Net income (loss) per common
   share.............................  $    (0.07)
  Weighted average shares
   outstanding.......................       8,665
BALANCE SHEET DATA:
  Working capital....................  $    4,618
  Total assets.......................      46,593
  Long-term debt (including current
   maturities).......................       9,255
  Shareholders' equity...............      18,466
</TABLE>
    
 
- ------------------------
 
                                       11
<PAGE>
                           COMPARATIVE PER SHARE DATA
 
   
    The  following tables  set forth  unaudited data  concerning the  net income
(loss), earnings per share  and book value  per common share  for WFM and  Fresh
Fields (i) on a combined pro forma basis after giving effect to the Merger, (ii)
on  a historical basis for WFM, (iii) on a historical basis for Fresh Fields per
equivalent share of  Common Stock  of WFM  to be issued  in the  Merger for  the
capital  stock of Fresh Fields assuming a  Determination Price of $26 (as though
such shares had  been issued  at the  beginning of the  period), and  (iv) on  a
historical  basis for  Fresh Fields.  The following  comparative per  share data
should be  read  in  conjunction  with  the  historical  consolidated  financial
statements  of WFM,  which have been  incorporated by reference  into this Proxy
Statement/Prospectus, and the  historical financial statements  of Fresh  Fields
and  information contained under the  caption "Pro Forma Financial Information",
appearing elsewhere in this Proxy Statement/Prospectus.
    
 
              PRO FORMA COMBINED WHOLE FOODS AND FRESH FIELDS (1)
 
<TABLE>
<CAPTION>
                                                                                                                   FOR FISCAL YEAR
                                                                                                                        ENDED
                                                                                                                    SEPTEMBER 24,
                                                                                                                        1995
                                                                                                                   ---------------
<S>                                                                                                                <C>
Net loss per share...............................................................................................   $       (0.13)
Book value per common share at end of period.....................................................................   $        8.17
Weighted average common shares outstanding.......................................................................      19,200,000
</TABLE>
 
                             WHOLE FOODS HISTORICAL
 
<TABLE>
<CAPTION>
                                                                                                   FOR THE
                                                                                             TWENTY-EIGHT WEEKS   FOR FISCAL YEAR
                                                                                                    ENDED              ENDED
                                                                                                  APRIL 7,         SEPTEMBER 24,
                                                                                                    1996               1995
                                                                                             -------------------  ---------------
<S>                                                                                          <C>                  <C>
Net income per share.......................................................................    $          0.32     $        0.58
Book value per common share at end of period...............................................    $          7.73     $        7.48
Weighted average common shares outstanding.................................................         14,560,000        14,198,000
</TABLE>
 
                  FRESH FIELDS HISTORICAL PER EQUIVALENT SHARE
 
<TABLE>
<CAPTION>
                                                                                                                   FOR FISCAL YEAR
                                                                                                                        ENDED
                                                                                                                    DECEMBER 30,
                                                                                                                        1995
                                                                                                                   ---------------
<S>                                                                                                                <C>
Net loss per equivalent share....................................................................................   $       (1.25)
Book value per equivalent share at end of period.................................................................   $        9.54
Equivalent shares of Whole Foods Common Stock to be issued in exchange for Capital Stock of Fresh Fields (2).....       5,141,000
</TABLE>
 
                            FRESH FIELDS HISTORICAL
 
<TABLE>
<CAPTION>
                                                                                                                   FOR FISCAL YEAR
                                                                                                                        ENDED
                                                                                                                    DECEMBER 30,
                                                                                                                        1995
                                                                                                                   ---------------
<S>                                                                                                                <C>
Net loss per share...............................................................................................   $       (0.76)
Book value per common share at end of period.....................................................................   $        5.77
Weighted average common shares outstanding.......................................................................       8,499,000
</TABLE>
 
- --------------------------
(1) Shares used in computing the pro  forma combined per share data include  the
    weighted  average common  shares outstanding  for Whole  Foods for  the year
    ended September 24, 1995, plus the  assumed issuance of 5,002,000 shares  to
    Fresh Fields shareholders as of the beginning of the year. See "Notes to Pro
    Forma  Combined Condensed Financial Statements,"  included elsewhere in this
    Registration  Statement  for  a  description   of  the  estimates  made   in
    determining the number of shares to be issued to Fresh Fields.
 
(2) Equivalent  shares is calculated by multiplying the assumed conversion ratio
    (calculated at  $26.00 per  share) of  .6049 by  the Fresh  Fields  weighted
    average common shares outstanding at December 31, 1995 of 8,449,000.
 
                                       12
<PAGE>
                             SPECIAL MEETING OF WFM
 
   
    A Special Meeting of Shareholders of WFM will be held at the Omni Hotel, 700
San  Jacinto, Austin, Texas, at 10:00 a.m., Austin time, on August 30, 1996. The
WFM proxy being sent  to its shareholders  is being solicited  on behalf of  the
Board  of Directors of  WFM for use  at the Special  Meeting and any adjournment
thereof.
    
 
   
    MATTERS TO BE VOTED ON.  At the Special Meeting the shareholders of WFM will
be asked to  approve the Merger  and related  Merger Agreement. A  vote for  the
Merger  will be deemed to be a vote for any related filings made by WFM with the
Secretary of State of Delaware or  Texas to consummate the Merger. In  addition,
the  shareholders of WFM will be asked to  approve and adopt (i) an amendment to
the Articles of Incorporation of WFM to increase the authorized number of shares
of Common Stock from 30 million to 50 million and (ii) an amendment to the  Team
Member  Option Plan to increase the number of shares subject to such plan from 2
million shares  to 3  million shares.  In addition,  any other  business as  may
properly  come before  the Special  Meeting will  be considered  and the persons
named in  the  proxies will  vote  in accordance  with  their judgment  on  such
business.  The Board of  Directors of WFM  knows of no  such other business that
will be  brought  before the  Special  Meeting as  of  the date  of  this  Proxy
Statement/Prospectus.
    
 
   
    RECORD  DATE.  WFM has fixed  the close of business on  July 29, 1996 as the
record date for the determination of shareholders entitled to receive notice  of
and to vote at the Special Meeting. At the record date, approximately 14,300,000
shares of the Common Stock of WFM were outstanding.
    
 
   
    REQUIRED  VOTE.  A  majority of the  Common Stock outstanding  on the record
date will constitute  a quorum for  the transaction of  business at the  Special
Meeting.  Each share of Common Stock outstanding  on the record date is entitled
to one vote. The affirmative votes of  a majority of the shares of Common  Stock
represented  in person or  by proxy at  the Special Meeting  will be required to
approve and adopt the  Merger and Merger Agreement.  The affirmative votes of  a
majority  of outstanding shares of Common Stock  will be required to approve the
amendment to WFM's Articles of  Incorporation to increase the authorized  number
of  shares of Common Stock. The affirmative votes of a majority of the shares of
Common Stock represented in person  or by proxy at  the Special Meeting will  be
required to approve the amendment to the Team Member Option Plan to increase the
number of shares available.
    
 
    PROXIES.   All the  shares of Common Stock  represented by properly executed
proxies will be voted at the  Special Meeting in accordance with the  directions
in  such proxies. If  no contrary instructions  are given, the  shares of Common
Stock represented thereby will be voted FOR (i) the Merger and Merger Agreement,
(ii) the proposed increase  in the authorized number  of shares of Common  Stock
and  (iii) the amendment to the Team  Member Option Plan. Any person executing a
proxy may revoke it at any time prior to its exercise. A proxy may be revoked by
delivery of written  notice of such  revocation to  the Secretary of  WFM, by  a
subsequent  proxy executed by the person executing the prior proxy and presented
before or at the Special  Meeting, or by attendance  at the Special Meeting  and
voting in person by the person executing the proxy.
 
    SOLICITATION  OF PROXIES.  The  cost of the solicitation  of proxies will be
borne by WFM.  In addition  to solicitation by  mail, some  of WFM's  directors,
officers   and  regular  employees,  without  extra  compensation,  may  conduct
additional solicitation by telegraph, telephone and personal interview. WFM  may
also enlist the assistance of banks, brokerage houses and nominees in additional
solicitation  of proxies, particularly from persons whose shares of Common Stock
are not registered in the beneficial owners' names.
 
                                       13
<PAGE>
                                   THE MERGER
 
INTRODUCTION
 
   
    The terms  and  conditions  of  the  Merger are  set  forth  in  the  Merger
Agreement,  the text of which is attached to this Proxy Statement as Appendix A.
The summary of the Merger Agreement  contained in this Proxy Statement does  not
purport  to be  complete and is  qualified in  its entirety by  reference to the
complete text of such document.
    
 
    At the time the Merger becomes effective, the WFM Subsidiary will be  merged
with  and into Fresh Fields in accordance with  Delaware law. As a result of the
Merger, the separate corporate existence of  the WFM Subsidiary will cease,  and
Fresh  Fields will continue its existence  as a separate wholly owned subsidiary
of WFM.
 
   
    Upon the consummation  of the  Merger, the Fresh  Fields Shares  outstanding
immediately  prior to the  time the Merger becomes  effective will be converted,
and the  Included In-The-Money  Options will  become exercisable,  into the  WFM
Shares,  subject to  the escrow requirement  and the rights  of dissenting Fresh
Fields shareholders,  if any.  The actual  number of  WFM Shares  issued in  the
Merger  will  be  based on  the  quotient  of (a)  $134,500,000,  subject  to an
adjustment to take into  account any Dissenting  Fresh Fields Shareholders,  (i)
increased  by the total exercise price  of all Included In-the-Money Options and
(ii) reduced by the value agreed upon by the parties of certain out-of-the-money
options to acquire shares of Fresh Fields  common stock, which value will be  $0
provided the Average WFM Share Price (as defined in the Merger Agreement) is $24
or  higher, divided by (b) the Determination  Price, subject to an adjustment to
take into account  any dissenting Fresh  Fields shareholders. The  Determination
Price will not be less than $24.00 per share nor more than $28.00 per share. Any
fractional  shares resulting  from such  conversion will  entitle the  holder to
receive cash.
    
 
   
    The actual  number of  WFM  Shares issued  in the  Merger  is subject  to  a
requirement  that a number of such shares that  is equal to 5% of $134.5 million
(subject to  an adjustment  to take  into account  any Dissenting  Fresh  Fields
Shareholders) divided by the Determination Price be placed in escrow and used to
satisfy   any  claims   made  and   losses  sustained   by  WFM   under  certain
indemnification provisions contained in the Merger Agreement. See "The Merger --
Escrow of Certain Shares".
    
 
    The shareholders of WFM  will not receive any  consideration in the  Merger,
nor will the Merger affect the number of shares held by any shareholder of WFM.
 
    WFM  will treat the Merger as a pooling-of-interests for financial reporting
purposes. See "The Merger -- Accounting Treatment".
 
BACKGROUND OF THE MERGER
 
    Among its strategies to further its  growth, WFM pursues the acquisition  of
stores  in regions where  the Company believes  it can become  a leading natural
foods supermarket retailer. As part of  that ongoing strategy, John Mackey,  the
Chairman  and  CEO  of  WFM, from  time  to  time has  had  informal  contact or
conversations with  various  parties  in  the  natural  foods  market  business,
including  with  representatives of  Fresh  Fields' management,  to  explore the
possibility of various business combinations.
 
    In April  1996,  WFM  engaged  the investment  banking  firm  of  Robertson,
Stephens  & Company to assist  the Company in evaluating  the possible merger or
other business  combination from  a financial  point of  view and  to assist  in
negotiations.
 
    Subsequently,  representatives of WFM and Fresh Fields, and their respective
financial advisors, met in Chicago, Illinois to discuss valuation and procedural
issues. Although Fresh Fields and the Company disagreed on a valuation for Fresh
Fields, they agreed with  the strategic merits of  a merger. Accordingly,  Fresh
Fields agreed to provide WFM with additional information concerning its business
and financial and operating results. WFM agreed to review the information and to
reconsider its valuation of Fresh Fields based on the additional information.
 
                                       14
<PAGE>
   
    Upon  receiving and evaluating the  additional information provided by Fresh
Fields, WFM  submitted  an offer  based  on the  additional  information.  After
negotiations  conducted principally through their respective financial advisors,
WFM made a proposal in May of 1996 involving a merger in which the  shareholders
of  Fresh Fields would receive shares of Common Stock. On or about May 16, 1996,
this proposal was tentatively agreed to as a basis for negotiating a  definitive
agreement.  Both  parties  agreed  that execution  of  any  definitive agreement
remained subject to  due diligence  investigations, a review  of the  accounting
treatment  of the proposed transaction, negotiation of customary provisions of a
definitive agreement and the  approvals of the  respective boards of  directors.
Discussions   regarding  the  unresolved  issues   continued,  but  the  parties
instructed their  attorneys to  commence  definitive documentation  regarding  a
proposed  transaction. The  Board of Directors  of WFM  met on May  22, 1996, to
consider the principal terms of the proposed merger and approved the transaction
in principle. The Board of Directors of  Fresh Fields met two days later on  May
24,  1996, to consider the principal terms of the proposed merger and authorized
management to proceed with the negotiation of the proposed transaction.
    
 
    Commencing May 28,  1996, WFM and  Fresh Fields began  supplying each  other
with   more  extensive  due  diligence   information  regarding  the  respective
companies. During  this period,  representatives of  WFM and  Fresh Fields,  and
their  respective attorneys and financial advisors,  negotiated the terms of the
definitive agreements.
 
   
    The Fresh Fields' Board of Directors met to consider the proposed definitive
agreement on June 13  and 14, 1996.  At the conclusion of  the Board meeting  on
June  14, 1996, the Fresh Fields Board of Directors did not approve the proposed
merger agreement, but instead asked  its representatives and financial  advisors
to  discuss further with WFM  the scope of certain  closing conditions and other
matters. On June 13, 1996, the WFM Board of Directors met to consider the Merger
and the  terms of  the  proposed definitive  agreement.  At the  meeting  RS&Co.
presented  its oral opinion as to the fairness of the terms of the Merger to WFM
and its shareholders. The WFM Board of Directors reached a consensus to  approve
the  Merger  because  they  determined  that the  transaction  was  in  the best
interests of  WFM and  its  shareholders. However,  WFM  was notified  of  Fresh
Fields'  objections to the terms of the proposed definitive agreement before the
WFM Board took  formal action to  approve the Merger.  WFM's management and  its
advisors  were  authorized to  continue  negotiations to  determine  whether the
objections of  Fresh  Fields could  be  resolved  on terms  that  were  mutually
acceptable.
    
 
   
    Further  negotiations ensued, and  on June 14, 1996,  the parties reached an
agreement in principle concerning the outstanding unresolved issues.
    
 
   
    On June 14, 1996, the Board of Directors of WFM reconvened and reviewed  the
revised  terms  of the  proposed Merger.  After  considering reports  from WFM's
management and financial advisors, the Board unanimously (i) determined that the
Merger was fair to and in the  best interests of WFM and its shareholders;  (ii)
approved  the Merger Agreement,  subject to the  drafting of the  changes to the
definitive agreement necessary to reflect the agreement in principle; and  (iii)
recommended to the shareholders of WFM that they vote in favor of the Merger and
the  Merger Agreement. The WFM Board  authorized WFM's management to approve the
revisions to the Merger Agreement  that incorporated the agreement in  principle
which resolved Fresh Fields' objections.
    
 
    On June 17, 1996, all the changes to the Merger Agreement were completed. On
the same date the Board of Directors of Fresh Fields met and approved the Merger
Agreement. The Merger Agreement was executed by both parties on June 17, 1996.
 
FAIRNESS OPINION
 
    WFM  has retained RS&Co. to act as  its financial advisor in connection with
the Merger. RS&Co. was retained based  on its experience as a financial  advisor
in  connection  with  mergers  and acquisitions  as  well  as  RS&Co.'s industry
knowledge and familiarity with WFM.
 
    At the June 13, 1996 meeting  of WFM's Board of Directors, RS&Co.  presented
its  opinion, to  the effect  that, as  of such  date and  based on  the matters
described therein, the consideration offered to
 
                                       15
<PAGE>
Fresh Fields was fair to WFM from a financial point of view. RS&Co.'s opinion to
the WFM Board addresses only the fairness from a financial point of view of  the
consideration   being  offered  to  Fresh  Fields  and  does  not  constitute  a
recommendation to any shareholder as to how such shareholder should vote at  the
Special  Meeting. The complete  text of that  opinion is attached  to this Proxy
Statement/Prospectus as Appendix B and the  summary of the opinion set forth  in
the  Proxy Statement/Prospectus is qualified in its entirety by reference to the
opinion. WFM shareholders are  urged to read such  opinion carefully and in  its
entirety  for a description  of the procedures  followed, the factors considered
and the assumptions made by RS&Co.
 
    In connection with the preparation of  the opinion presented to WFM's  Board
of  Directors on  June 13, 1996,  and its  final written opinion  dated June 17,
1996, which was updated  to reflect the final  changes to the Merger  Agreement,
RS&Co.,  among other things: (i) reviewed  financial information relating to WFM
and Fresh Fields furnished to it  by both companies, including certain  internal
financial  analyses and  forecasts prepared by  the management  of each company;
(ii) reviewed publicly  available information; (iii)  held discussions with  the
management  of WFM and Fresh Fields  concerning the businesses, past and current
operations, the  financial condition  and future  prospects of  both  companies,
independently  and  combined,  including  certain  information  prepared  by the
management of WFM and Fresh Fields concerning potential cost savings that  could
result  from the  Merger; (iv) reviewed  the Merger Agreement;  (v) reviewed the
price and trading  history of Common  Stock; (vi) reviewed  the contribution  by
each  company  to pro  forma combined  revenue,  store operating  profit (before
corporate general and administrative expenses), net income, book value, and  the
total  number of stores; (vii)  compared the financial terms  of the Merger with
other transactions which it deemed  relevant; (viii) prepared a discounted  cash
flow analysis of Fresh Fields; (ix) analyzed the pro forma earnings per share of
the  combined  company;  and (x)  made  such  other studies  and  inquiries, and
reviewed such other data, as it deemed relevant.
 
    Based on past  activities, RS&Co.  has a substantial  degree of  familiarity
with WFM. In addition, in the course of its engagement, RS&Co. completed further
investigation of both WFM and Fresh Fields. In arriving at its opinion, however,
RS&Co.  did not  independently verify any  of the foregoing  information and has
relied on  all such  information being  complete and  accurate in  all  material
respects.  Furthermore, RS&Co. did  not obtain any  independent appraisal of the
properties or assets and liabilities of WFM  or Fresh Fields or of any of  their
subsidiaries.  With respect  to the financial  and operating  forecasts (and the
assumptions and bases thereof)  of WFM and Fresh  Fields which RS&Co.  reviewed,
RS&Co.  assumed that such forecasts have been reasonably prepared and has relied
upon estimates and  judgments of  WFM's management  as to  the future  financial
performance  of both  companies, including the  cost savings  resulting from the
Merger, reflect the best  available estimates and  judgments of such  respective
managements  and that  such projections  and forecasts  will be  realized in the
amounts and in the  time periods currently estimated  by the management of  WFM.
RS&Co.   also   assumed  that   the   Merger  will   be   accounted  for   as  a
pooling-of-interests under generally accepted accounting principles and that the
Company will  be able  to  utilize (with  certain  annual limitations)  the  net
operating  losses of  Fresh Fields.  While RS&Co.  believes that  its review, as
described herein, is an  adequate basis for the  opinion that RS&Co.  expresses,
this  opinion is  necessarily based upon  market, economic  and other conditions
that exist  and  can  be evaluated  as  of  the  date of  the  opinion,  and  on
information available to RS&Co. as of such date.
 
    The   following  paragraphs   summarize  the   significant  qualitative  and
quantitative analyses performed by RS&Co.  in arriving at its opinion  presented
to  the WFM Board of Directors. The  information presented below is based on the
financial condition of WFM and Fresh Fields as of a date or dates shortly before
the Merger Agreement was executed on June 17, 1996.
 
    STOCK PRICE TRADING HISTORY.  RS&Co.  reviewed the trading activity for  WFM
Common Stock for the last 12 months as well as since its initial public offering
(the  "IPO"). In addition, RS&Co. compared the indexed performance of the Common
Stock for the last 12  months against the performance  of the Standard &  Poor's
500  Index  ("S&P  500")  and  an  index  comprised  of  a  group  of  companies
 
                                       16
<PAGE>
deemed comparable to WFM  and Fresh Fields  (the "Comparable Companies  Index").
The  Comparable  Companies  Index  consisted  of  other  high-growth,  specialty
retailers, including Cost Plus, General Nutrition Centers, Quality Food Centers,
Smart & Final,  The Sports Authority,  Starbucks and West  Marine. In  addition,
RS&Co.  reviewed selected commentary of research analysts at different points in
the trading history of the Common  Stock. RS&Co. noted in its presentation  that
WFM  Common Stock was  trading near its all-time  high and trading significantly
above its price of one year ago.
 
    CONTRIBUTION ANALYSIS.  RS&Co.  compared the contribution  of WFM and  Fresh
Fields  (before  accounting for  any anticipated  store  closures) to  pro forma
combined  revenue,  store  operating   profit  (before  corporate  general   and
administrative expenses), net income, book value and the total number of stores.
The  relative contribution was analyzed for 1995,  1996 and 1997 (on a pro forma
basis). The  pro  forma figures  adjusted  Fresh Fields  earnings  for  expected
reductions  in its general and administrative  expenses after the Merger. RS&Co.
noted that  Fresh  Fields  contributes  approximately  26%-30%  of  revenue  and
approximately  21%-23% of  store operating  profit during  these years. Although
Fresh Fields did not contribute  to profitability in historical periods,  RS&Co.
also noted that Fresh Fields is expected to contribute to the combined company's
net income in calendar year 1997 (on a pro forma basis) on a basis approximately
equivalent  to their ownership. In addition, Fresh Fields contributes 32% of the
combined book value and 32% of the total number of stores currently open. RS&Co.
compared  these  historical   and  projected  contribution   figures  with   the
approximately  25%-28% ownership  position that Fresh  Fields shareholders would
have in the combined  company on a fully-diluted  basis. RS&Co. also noted  that
Fresh  Fields has a less mature store base that is, in part, responsible for the
lower contribution to the pro forma combined store operating profit.
 
    COMPARABLE COMPANY ANALYSIS.   RS&Co.  compared certain  financial data  and
multiples  of income statement and  historical balance sheet parameters accorded
to other publicly traded  companies deemed by RS&Co.  to be comparable to  Fresh
Fields. Multiples compared included enterprise value to historical and projected
revenue,  enterprise  value  to  projected earnings  before  interest  and taxes
("EBIT") (on a pro-forma basis), price per share to projected earnings per share
(on a pro forma  basis), and market capitalization  to book value. In  addition,
price  per share to earnings  per share divided by  the growth rate was examined
for each company  and compared to  Fresh Fields. Companies  used as  comparables
included  Cost Plus,  General Nutrition Centers,  Quality Food  Centers, Smart &
Final, The  Sports Authority,  Starbucks,  West Marine  and  WFM. Based  on  the
selected  comparable  company multiples  deemed most  relevant by  RS&Co., Fresh
Fields' implied equity value ranged from $145 million to $181 million.
 
    PRECEDENT TRANSACTION  ANALYSIS.   RS&Co. also  analyzed publicly  available
information  for four selected pending or  completed acquisitions and mergers of
natural  product  retailers  since  1992.  Multiples  analyzed  included   total
consideration  offered  (equity  value  plus  net  debt  assumed)  to historical
revenue, and consideration offered to net income and book value. The appropriate
multiples were then applied to Fresh Fields' historical revenue and book  value,
and  to the pro forma net income adjusted for expected reductions in its general
and administrative expenses. Based on the selected transactions analyzed,  Fresh
Fields'  implied equity value  ranged from $137 million  to $143 million. RS&Co.
also  examined   other  acquisitions   in  speciality   retailing  and   various
acquisitions  of  traditional  grocery  store retailers.  RS&Co.  noted  that in
substantially all of  the retailing and  traditional grocery store  transactions
analyzed,  the acquired company did not have a historical growth rate as high as
Fresh Fields nor did  they participate in the  growing natural products  market.
Consequently,  these  transactions were  deemed  less meaningful  by  RS&Co. for
purposes of arriving at its opinion.
 
    DISCOUNTED CASH FLOW ANALYSIS.  RS&Co. also prepared a discounted cash  flow
analysis  of Fresh  Fields and  presented a range  of implied  equity values for
Fresh Fields, on a stand alone basis, of $127 million to $150 million.  Assuming
certain   operating   efficiencies  (such   as  a   reduction  in   general  and
administrative expenses)  obtainable in  a combination  with WFM,  a  "synergies
case"  indicated  a range  of implied  equity  values for  Fresh Fields  of $165
million to  $194 million.  All discounted  cash flow  analyses were  based on  a
terminal value of eight times operating income at the end of the forecast period
and discount rates of between 13% and 15%.
 
                                       17
<PAGE>
    PRO FORMA MERGER ANALYSIS.  RS&Co. analyzed the pro forma effect on earnings
per  share  of WFM  Common Stock  based upon  management's expectations  for its
earnings and those achievable by Fresh Fields. The analysis examined fiscal 1996
and fiscal  1997 earnings  per  share and  assumed  certain store  closures  and
various  levels of overhead reductions at  Fresh Fields. This analysis indicated
that with these  assumptions the Merger  would be dilutive  to the earnings  per
share in fiscal 1996 and likely non-dilutive to the earnings per share of WFM in
fiscal  1997. Given  the anticipated  timing for  closure of  the Merger, RS&Co.
noted that it believed the  impact on fiscal 1997  financial results to be  more
relevant than the impact on fiscal 1996 financial results.
 
    RS&Co.   also  discussed  with  the  Board   what  it  believed  to  be  the
opportunities and risks associated with the transaction. Factors believed to  be
opportunities  include the addition  of Fresh Fields  operational expertise, the
opportunity to use the Fresh Fields  stores as a platform for further  expansion
and  the potential for  increasing the profitability at  Fresh Fields. The risks
associated with  the  Merger  include  the  ability  to  successfully  implement
anticipated  cost-reduction  measures with  respect to  the operations  of Fresh
Fields which are believed to be necessary  for the Merger to be non-dilutive  to
WFM  earnings per share in fiscal  1997; the additional management time required
to successfully integrate the new stores  and manage the overall growth of  WFM;
and  the risks associated with the  successful development and maturation of the
Fresh Fields' stores, some of which are relatively new and unprofitable.
 
    The preparation of  fairness opinions involve  various determinations as  to
the  most  appropriate  and  relevant quantitative  and  qualitative  methods of
financial analyses  and  the application  of  those methods  to  the  particular
circumstances  and,  therefore, such  opinions  are not  readily  susceptible to
summary  description.  Accordingly,  RS&Co.   believes  its  analyses  must   be
considered  as a whole and that considering any portion of such analyses and the
factors considered, without considering all analyses and current factors,  could
create  a misleading or  incomplete view of the  process underlying opinions. In
its  analyses,  RS&Co.  made  numerous  assumptions  with  respect  to  industry
performance,  general business and  other conditions and  matters, many of which
are beyond the control of WFM and Fresh Fields. Any estimates contained in these
analyses are not necessarily indicative of actual values or predictive of future
results or values, which may be significantly more or less favorable than as set
forth herein. In addition, analyses relating  to the value of businesses do  not
purport to be appraisals.
 
    RS&Co.  was  retained  based  on  its  experience  as  financial  advisor in
connection with mergers and acquisitions as well as RS&Co.'s investment  banking
relationship  and familiarity with  WFM. RS&Co. has  provided financial advisory
and investment banking  services to  WFM since  1992. RS&Co.  acted as  managing
underwriter  for the initial public offering of  WFM in January 1992, as well as
follow-on offerings in  January 1993 and  December 1993. With  respect to  these
public  offerings of WFM Common Stock,  RS&Co. was compensated for such services
in the form of  customary underwriting discounts  and commissions. In  addition,
RS&Co.  acted as  financial advisor  to WFM in  its acquisition  of Mrs. Gooch's
Natural Food Markets in 1993. RS&Co. makes  a market in the Common Stock of  WFM
and may continue to provide investment banking services to WFM in the future. In
the  course of its market making and  other trading activities, RS&Co. may, from
time to time, have a long or short position in, and buy and sell securities  of,
WFM.
 
    For  RS&Co.'s services  as financial advisor  to WFM in  connection with the
Merger, WFM has agreed to pay RS&Co. a  fee of $350,000. WFM also has agreed  to
reimburse  RS&Co. for its reasonable out-of-pocket  expenses and to indemnify it
against certain liabilities relating to or arising out of services performed  by
RS&Co. as financial advisor to WFM.
 
    RS&Co.  is a nationally  recognized investment banking firm.  As part of its
investment banking business, RS&Co.  is frequently engaged  in the valuation  of
businesses  and their  securities in  connection with  mergers and acquisitions,
negotiated  underwritings,  secondary   distributions  of  securities,   private
placements and other purposes.
 
                                       18
<PAGE>
WFM'S REASONS FOR THE MERGER
 
    WFM  has stated that part of its  expansion strategy is to acquire stores in
areas where it can  become a leading natural  foods supermarket retailer.  Fresh
Fields  is one of the largest chains of natural food supermarkets in the country
and is well respected in the natural foods supermarket industry.
 
    As a  result  of  the Merger,  WFM  will  own 21  additional  natural  foods
supermarkets in the Mid-Atlantic and Midwest regions (after giving effect to the
anticipated closing of the Fresh Fields' Chicago, Illinois store which is within
two  miles  of existing  WFM stores).  The  stores acquired  in the  Merger will
accelerate the  growth  and expansion  of  WFM  in the  eastern  United  States,
particularly the New York, Philadelphia and Washington, D.C. areas. WFM believes
that  these  markets  have the  potential  to support  additional  natural foods
supermarkets.
 
    WFM believes  that  Fresh  Fields'  historical  financial  results  are  not
representative  of the  profitability that WFM  expects to  obtain following the
Merger. WFM's management believes that Fresh Fields' historical losses in  large
part reflect its heavy investment in infrastructure and the expense of new store
openings  coupled with the usual comparatively lower sales contribution achieved
from new  stores, and  are inherent  in young,  high growth,  capital  intensive
companies  in  the supermarket  business. WFM  believes that  Fresh Fields  is a
vibrant company whose heavy historical investment in capital and  infrastructure
has left it positioned to achieve favorable future returns. This investment will
also  enable WFM  to add  to the number  of its  stores in  the Northeastern and
Midwest regions.
 
    With Fresh Fields' solid infrastructure in place, WFM may be able to realize
economies of scale in  the distribution facilities and  in the commissaries  and
store  bakeries because  of the combined  higher concentration of  stores in the
eastern and midwest regions.  The larger size of  the combined company also  may
enable  WFM to enhance its purchasing  efficiencies. In addition, WFM expects to
be able to utilize Fresh Fields' net operating loss carry forwards to reduce its
future income tax burden.
 
   
    The Fresh Fields' stores operate in a format compatible with WFM's  existing
stores  and WFM believes  that Fresh Fields'  operational expertise will provide
opportunities for cross-fertilization  of knowledge among  the WFM team  members
and  provide  a source  of management  talent  to help  fuel future  WFM growth.
Although Fresh Fields was not profitable prior  to the end of fiscal 1995,  most
individual  Fresh  Fields stores  have been  profitable.  WFM believes  that the
profitability of  Fresh Fields  can be  further enhanced  by reducing  corporate
overhead   as  the  former  Fresh  Fields'  stores  are  integrated  into  WFM's
decentralized management structure. WFM  believes that other opportunities  also
exist  which would increase the profitability of Fresh Fields' stores, including
changes in the  merchandising mix,  reductions in  advertising expenditures  and
implementation of WFM's gainsharing programs.
    
 
   
    Because  of the magnitude  of the additional stores  acquired in the Merger,
the effectiveness  of  Fresh Fields  in  the  geographic areas  it  serves,  the
compatibility  of the Fresh Fields stores' operating formats with those of WFM's
existing stores and the importance of the eastern and midwest geographic area of
expansion in WFM's operations, the WFM Board views the Merger as a major step in
furthering WFM's expansion strategy and believes that the Merger will result  in
significant long-term benefits to WFM.
    
 
   
    Each  of the directors and  executive officers of WFM  (who in the aggregate
owned beneficially approximately 6.8% of the outstanding shares of Common  Stock
as  of July 29, 1996) have  advised the Company that they  intend to vote all of
the shares of Common Stock  owned by them for the  approval and adoption of  the
Merger.
    
 
    THE  BOARD  OF DIRECTORS  OF WFM  BELIEVES THAT  THE MERGER  IS IN  THE BEST
INTERESTS OF THE  WFM SHAREHOLDERS  AND UNANIMOUSLY  RECOMMENDS A  VOTE FOR  THE
MERGER.
 
                                       19
<PAGE>
FRESH FIELDS' REASONS FOR THE MERGER
 
    Fresh  Fields  has  determined that,  to  continue  to succeed  in  the very
competitive supermarket  business,  it  must  become  significantly  larger.  By
operating on a larger scale, it can take advantage of economics of scale, reduce
overhead,  purchase more efficiently and  improve its distribution facilities. A
merger with WFM, which  is almost twice  as large as Fresh  Fields and which  in
general  does not serve the  same geographic markets, will  enable it to achieve
these goals on a more expedited basis.
 
    Fresh Fields'  strategy  for  creating  value  has  been  to  grow  rapidly.
Continuation  of this strategy  will require substantial  amounts of capital. By
merging with WFM,  which is  already a public  company, Fresh  Fields will  have
access  to both debt and equity capital  in the public markets in larger amounts
and on more favorable terms than Fresh Fields could obtain if it were to  remain
independent.
 
   
    As  an  alternative to  the  Merger, Fresh  Fields  might obtain  capital by
conducting additional private placements or undertaking a public offering. Fresh
Fields  believes,  however,  that  yet   another  private  placement  would   be
prohibitively  expensive and would substantially dilute existing shareholders. A
public offering, moreover, would  involve a number  of risks and  uncertainties.
The cost and availability of capital in the public markets would depend on Fresh
Fields' performance as well as many external factors, such as interest rates and
the  overall performance of the stock market. The multiples of earnings at which
equity could be raised  might be less favorable  than the multiple reflected  in
the Merger.
    
 
   
    The  Merger will  serve the  Fresh Fields  shareholders' interest  in making
their investment more  liquid. Because WFM  is already a  public company,  Fresh
Fields shareholders who are not affiliates of Fresh Fields and who do not become
affiliates   of  WFM  may  sell  their  stock  in  the  public  markets  without
restriction. Fresh Fields shareholders who are now affiliates of Fresh Fields or
who became affiliates of WFM  may sell pursuant to Rules  144 and 145 under  the
Securities  Act, and  may also  take advantages  of certain  registration rights
granted by WFM.
    
 
   
    Because the Merger is  tax free to both  Fresh Fields and its  shareholders,
the  Fresh Fields shareholders will retain the entire amount of their investment
in stock upon completion of the transaction without any tax liability (except to
the extent they  receive cash  for fractional  shares). In  addition, the  Fresh
Fields  shareholders will continue to have the opportunity to benefit from Fresh
Fields' growth, since Fresh Fields will  represent a significant portion of  the
merged entities' business.
    
 
    After  reviewing  the  terms  of  the  Merger,  consulting  with management,
financial and legal advisers,  and examining the outlook  for Fresh Fields'  and
WFM's businesses, the Fresh Fields Board of Directors determined that the Merger
is in the best interest of the Fresh Fields shareholders, and recommended to the
shareholders that they approve the transaction.
 
RISK FACTORS
 
    THE  SHAREHOLDERS OF FRESH  FIELDS AND WFM SHOULD  CAREFULLY EVALUATE ALL OF
THE  INFORMATION  CONTAINED  AND  INCORPORATED   BY  REFERENCE  IN  THIS   PROXY
STATEMENT/PROSPECTUS, AND IN PARTICULAR, THE FOLLOWING FACTORS:
 
    The  Company wishes to caution readers that the following important factors,
among others, could cause  the actual results of  WFM to differ materially  from
those  indicated by  forward-looking statements made  from time to  time in news
releases, reports, proxy statements,  registration statements and other  written
communications,  as well  as oral forward-looking  statements made  from time to
time by representatives of the  Company. Except for historical information,  the
matters  discussed in such  oral and written  communications are forward looking
statements that involve risks  and uncertainties, including  but not limited  to
general  business conditions, the timely  and successful development and opening
of new stores, the impact of competition and other risks detailed below.
 
                                       20
<PAGE>
    EXPANSION  STRATEGY.    Whole  Food's  strategy  is  to  expand  through   a
combination   of  new  store  openings  and  acquisitions  of  existing  stores.
Successful implementation of this strategy is contingent on numerous conditions,
some of  which are  described below,  and there  can be  no assurance  that  the
Company's expansion strategy can be successfully executed.
 
    Continued growth of WFM will depend to a significant degree upon its ability
to  open or acquire new stores in existing  and new markets and to operate these
stores on  a successful  basis.  Further, the  Company's expansion  strategy  is
dependent   on  finding  suitable  locations,  and  the  Company  faces  intense
competition with other retailers for such sites. There can be no assurance  that
the Company will be able to open or acquire new stores in a timely manner and to
operate  them on a successful basis. In addition, there can be no assurance that
the Company can  successfully hire and  train new employees  and integrate  such
employees   into  the  programs  and  policies  of  the  Company  or  adapt  its
distribution, management information and other  operating systems to the  extent
necessary  to  operate new  or acquired  stores in  a successful  and profitable
manner  and  adequately  supply  natural  foods  products  to  these  stores  at
competitive prices.
 
    There   can  be  no  assurance  that  WFM  will  continue  to  grow  through
acquisitions. To the extent  the Company further  expands by acquiring  existing
stores,  there  can be  no assurance  that WFM  can successfully  integrate such
stores into  its operations  and support  systems, and  that the  operations  of
acquired  stores will not  be adversely affected  as the Company's decentralized
approach to store operations is introduced to such stores.
 
    The acquisition of existing  stores and the opening  of new stores  requires
significant  amounts  of capital.  In the  past, the  Company's growth  has been
funded primarily  through proceeds  from public  offerings, bank  debt,  private
placements  of debt, and internally generated cash flow. These and other sources
of capital may not be available to the Company in the future.
 
    QUARTERLY FLUCTUATIONS.  The Company's  quarterly results of operations  may
fluctuate  significantly as the result  of the timing of  new store openings and
the range of operating results which may be generated from newly opened  stores.
It  is WFM's policy to expense the pre-opening costs associated with a new store
opening during the quarter in which the store is opened. Accordingly, quarter to
quarter comparisons of results  of operations have been  and will be  materially
impacted  by  the  timing of  new  store  openings. In  addition,  the Company's
quarterly operating  results could  be  adversely affected  by losses  from  new
stores,  variations in the  mix of product  sales, price changes  in response to
competitive  factors,  increases  in  merchandise  costs  and  possible   supply
shortages, as well as by the factors listed below in "Operating Results".
 
   
    COMPETITION.    WFM's  competitors  currently  include  other  natural foods
stores, large  and  small traditional  and  specialty supermarkets  and  grocery
stores. These stores compete with the Company in one or more product categories.
In   addition,  traditional  and  specialty   supermarkets  are  expanding  more
aggressively in marketing a broad range  of natural foods and thereby  competing
directly  with the Company for products,  customers and locations. Some of these
potential competitors have been in business longer or have greater financial  or
marketing  resources than WFM and may be able to devote greater resources to the
sourcing, promotion and sale of  their products. Increased competition may  have
an  adverse effect on  profitability as the  result of lower  sales, lower gross
profits, and/or greater operating costs such as marketing.
    
 
    PERSONNEL MATTERS.   WFM is dependent  upon a number  of key management  and
other  personnel.  The loss  of  the services  of  a significant  number  of key
personnel within a  short period of  time could have  a material adverse  effect
upon  the Company. WFM's continued success is also dependent upon its ability to
attract and retain qualified employees to  meet the Company's future needs.  The
Company  faces intense  competition for  qualified personnel,  many of  whom are
subject to offers from competing employers,  and there can be no assurance  that
WFM  will be able to  attract and retain such  personnel. WFM does not currently
maintain key person insurance on any employee.
 
                                       21
<PAGE>
   
    INTEGRATION OF FRESH  FIELDS' OPERATIONS.   WFM  anticipates reducing  Fresh
Fields'  overhead  expenses by  adopting WFM's  decentralized approach  to store
management. WFM will  also seek to  improve the operating  profitability of  the
Fresh Fields stores, some of which are relatively unprofitable, through enhanced
purchasing  power,  improved utilization  of  distribution facilities  and other
economies of scale resulting from the Merger. There can be no assurance that WFM
will be able to achieve the economies of scale and other operating  enhancements
it seeks in the Fresh Fields operations, or that these economies of scale can be
achieved in a period of time currently anticipated by management.
    
 
    The  acquisition of Fresh  Fields will materially increase  the scope of the
Company's  operations  from  48  to  69  stores,  after  giving  effect  to  the
anticipated   closing  of  the  Fresh   Fields'  Chicago,  Illinois  store.  The
integration of  the Fresh  Fields  operations into  the  WFM organization  is  a
significant  undertaking. While WFM has  experience in acquiring and integrating
other businesses into  WFM's operations,  Fresh Fields  has a  larger number  of
stores  and  employees  and  substantially  greater  revenues  than  any  of the
companies previously  acquired  by  WFM. In  addition,  although  the  executive
management  of Fresh Fields will be available to WFM's transition team to assist
in planning the integration of WFM's and Fresh Fields' operations, after Closing
the integration will  be implemented without  the benefit of  the Fresh  Fields'
executive  management. There  can be no  assurance that the  operations of Fresh
Fields' stores  will  not be  adversely  affected  by the  introduction  of  the
Company's  team approach to store operations or the response of customers to the
changes in operations and merchandising mix made by the Company. The integration
of Fresh  Fields into  the Company  will require  the dedication  of  management
resources  which  may  temporarily  detract  from  attention  to  the day-to-day
business of the Company.
 
    CONVERSION TO WFM NAME.   The change of the Fresh  Fields stores to the  WFM
name might cause short term confusion among customers and lead to a reduction in
sales  because of  the loss  of the goodwill  associated with  the Fresh Fields'
name. Acceptance by  customers of  the WFM  brand may  take longer  and be  more
difficult or expensive than management anticipates.
 
    LEGAL  MATTERS.  From  time to time  WFM is the  subject of various lawsuits
arising in the ordinary course  of business. Although not currently  anticipated
by  management, there  is potential for  the Company's results  to be materially
impacted by legal and settlement expenses related to such lawsuits.
 
    WFM is a non-subscriber to Worker's  Compensation Insurance in the State  of
Texas.  There  is some  potential  for the  Company's  results to  be materially
impacted by  medical,  lost time  and  other costs  associated  with  on-the-job
injuries.
 
    The  Company  provides partially  self-insured, voluntary  employee benefits
plans which provide health care  and other benefits to participating  employees.
The  plans are  designed to  provide specified  levels of  coverage, with excess
insurance coverage provided by a commercial insurer. There is some potential for
WFM's results to  be materially impacted  by claims made  in excess of  reserves
therefore.
 
    INFORMATIONAL  PICKETING.    Certain  of  the  Company's  stores  have  been
subjected to informational picketing and negative publicity campaigns by members
of various local  trade unions.  These informational pickets  and campaigns  may
have the effect of lowering the sales volumes of new or existing stores.
 
   
    Fresh  Fields  is  not  currently  a  party  to  any  collective  bargaining
agreement. Its  stores have  also been  subject to  informational picketing  and
negative  publicity campaigns by members of  unions. Because of changes in Fresh
Fields' operations in connection  with the Merger, there  could be an  increased
risk  of efforts to organize employees by  labor unions or by employees on their
own initiative. Unionization of any  material portion of Fresh Fields  employees
would adversely affect the operations of the business and could reduce the level
of profitability.
    
 
    OPERATING  RESULTS.  The Company's ability  to meet expected results for any
period may  be negatively  impacted  by many  factors,  as described  above  and
including, but not limited, to the
 
                                       22
<PAGE>
following:  (i)  reductions  in  sales  caused  by  competitive  issues, product
availability, weather and other factors; (ii) losses generated by new stores  or
higher  than expected  pre-opening costs; (iii)  higher than  expected costs and
expenses at store, regional and national levels; (iv) lower than expected  gross
margins  resulting from the  impact of competition or  other factors; (v) higher
than expected interest  expense due to  higher than expected  interest rates  or
borrowings outstanding; and (vi) delays in new store openings.
 
    WFM's  ability  to  increase same  store  sales  during any  period  will be
directly impacted  by competition,  availability of  product and  other  factors
which are often beyond the control of the Company.
 
EFFECTIVE TIME AND CONSEQUENCES OF THE MERGER
 
    If  approved by the  requisite votes of  the shareholders of  WFM and if all
other conditions to the consummation of the Merger are satisfied or waived,  the
Merger  will  become effective,  unless the  Merger  Agreement is  terminated as
provided therein, upon the making of certain filings with the Secretary of State
of the State of Delaware pursuant  to the Delaware General Corporation Law  (the
"Effective  Time"). At the Effective Time of the Merger, the WFM Subsidiary will
be merged with and into Fresh Fields, which will be the surviving corporation in
the Merger (the "Surviving Corporation"),  and the separate corporate  existence
and  identity  of the  WFM Subsidiary  will cease.  The corporate  existence and
identity of Fresh  Fields will continue  unaffected by the  Merger, although  it
will become a wholly owned subsidiary of WFM.
 
    It  is currently  contemplated that  the Effective  Time of  the Merger will
occur as  promptly as  practicable after  the  Special Meeting  of WFM  and  any
adjournments  of the Special Meeting, subject  to the conditions described under
"The Merger -- Conditions to Merger".
 
   
    If the Merger  is consummated,  all of the  issued Fresh  Fields Shares  and
Included  In-the-Money Options  outstanding immediately  prior to  the Effective
Time will be  converted (or  exercisable in  the case  of Included  In-the-Money
Options)  into the WFM Shares, subject to  the escrow requirement and the rights
of dissenting Fresh Fields shareholders, if any. The actual number of WFM Shares
issued in the  Merger will be  based on  the quotient (the  "Maximum WFM  Merger
Shares")  of (a) $134,500,000 (i)  increased by the total  exercise price of all
Included In-the-Money Options and (ii) reduced  by the value agreed upon by  the
parties of certain out-of-the-money options (which value will be $0 provided the
Average  WFM Share Price (as defined in the Merger Agreement) is $24 or higher),
divided by (b) the  Determination Price, subject to  an adjustment to take  into
account  any dissenting Fresh Fields  shareholders. The Determination Price will
not be less than $24.00 per share nor more than $28.00 per share. Any fractional
shares resulting from such conversion will entitle the holder to receive cash.
    
 
    The actual number of WFM Shares issued  in the Merger to the holders of  the
Fresh  Fields Shares is subject to the  requirement that a number of such shares
that is equal  to 5% of  $134.5 million  divided by the  Determination Price  be
placed  in  escrow and  used to  satisfy any  claims made  by WFM  under certain
indemnification provisions contained in the Merger Agreement.
 
    The shareholders of WFM  will not receive any  consideration in the  Merger,
nor  will the Merger affect the number of shares held by any shareholder of WFM.
Any fractional shares resulting from such conversion will entitle the holder  to
receive cash.
 
    Set forth below is a brief summary of the basis on which each class of Fresh
Fields  capital stock  will be  converted in the  Merger. THIS  SUMMARY DOES NOT
PURPORT TO BE COMPLETE AND IS SUBJECT IN ALL RESPECTS TO THE PROVISIONS OF,  AND
IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO, THE MERGER AGREEMENT.
 
   
    Fresh  Fields' outstanding capital stock consists of common stock, $0.01 par
value per share (the "Fresh Fields Common Stock"), and four classes of preferred
stock, $0.01 par value per share, designated: Class A Preferred Stock, $5.90 per
share liquidation value (the "Class A  Stock"), Class B Preferred Stock,  $10.00
per  share liquidation  value (the  "Class B  Stock"), Class  C Preferred Stock,
$14.00 per share liquidation value (the "Class C Stock"), and Class D  Preferred
Stock,  $17.50 per  share liquidation  value (the "Class  D Stock").  All of the
classes of Preferred Stock, $0.01 par value, of
    
 
                                       23
<PAGE>
Fresh Fields  are  convertible  in  shares of  Fresh  Fields  Common  Stock.  In
addition,  Fresh Fields has  outstanding warrants and  options to purchase Fresh
Fields Common  Stock and  warrants  to purchase  additional  shares of  Class  D
Preferred Stock.
 
    CERTAIN  DEFINITIONS.  Set  forth below are certain  defined terms which are
used in this Proxy Statement/Prospectus to describe the basis on which the Fresh
Fields capital stock, and  options and warrants to  acquire such stock, will  be
converted in the Merger:
 
   
        AVERAGE WFM SHARE PRICE means the average per share closing price of the
    Common  Stock  as  reported on  the  Nasdaq  NSM over  the  20  trading days
    immediately before the date the Merger is consummated.
    
 
        EXCHANGE RATIO means the quotient obtained from dividing the WFM  Shares
    Available  to Fresh  Fields Common  Equivalents by  the Fresh  Fields Common
    Equivalents.
 
   
        FRESH FIELDS COMMON EQUIVALENTS means the outstanding shares of Class  A
    Stock,  Class B Stock, Class C Stock  and Fresh Fields Common Stock, and the
    shares of Fresh Fields Common Stock  issuable upon the exercise of  Included
    In-The-Money  Options,  subject  to adjustment  based  on  the Determination
    Price.
    
 
        FRESH  FIELDS  COMMON  MERGER  PRICE  means  the  product  obtained   by
    multiplying the Average WFM Share Price by the Exchange Ratio.
 
   
        INCLUDED  IN-THE-MONEY OPTIONS means the options to acquire Fresh Fields
    Common Stock that by their terms are  exercisable on the date the Merger  is
    consummated  and have an  exercise price that  is equal to  or less than the
    Fresh Fields Common Merger Price, and certain other options specified in the
    Merger.
    
 
        WFM SHARES AVAILABLE TO  FRESH FIELDS COMMON  EQUIVALENTS means the  WFM
    Shares remaining after WFM Shares are allocated to the Class D Stock.
 
   
    CLASS  D STOCK.  Unless the Fresh Fields Common Merger Price is greater than
$17.50, which is the liquidation preference of the Class D Stock, each share  of
Class D Stock, and each outstanding warrant to acquire a share of Class D Stock,
will  be converted into  the number of shares  of Common Stock  that is equal to
$17.50 divided by  the Determination Price.  If the Fresh  Fields Common  Merger
Price  exceeds $17.50,  the Class D  Stock and  the warrants to  acquire Class D
Stock will  be included  as  Fresh Fields  Common  Equivalents for  purposes  of
allocating the WFM Shares.
    
 
   
    OTHER   OUTSTANDING   FRESH   FIELDS   SHARES   AND   INCLUDED  IN-THE-MONEY
OPTIONS.  After provisions  for the Class  D Stock (if  the Fresh Fields  Common
Merger  Price  is $17.50  or less),  the  remaining WFM  Shares issuable  in the
Merger, will  be allocated  equally  among the  shares  of Fresh  Fields  Common
Equivalents, subject to reallocation upon the occurrence of certain events. Each
share  of Fresh Fields  Common Stock, Class A  Stock, Class B  Stock and Class C
Stock will be in the Merger converted into a number of WFM Shares that is  equal
to  one multiplied by  the Exchange Ratio. Each  Included In-the-Money Option to
acquire shares of Fresh Fields Common Stock will be converted into the right  to
acquire  a number of  WFM Shares that is  equivalent to the  number of shares of
Fresh Fields Common  Stock subject  to such  option multiplied  by the  Exchange
Ratio.
    
 
   
    If  the Fresh Fields Common  Merger Price falls below  $14.00 per share, the
allocation among  the classes  of  Fresh Fields'  capital  stock is  subject  to
reallocation  to take into  consideration the liquidation  values of the various
classes of Fresh Fields preferred stock. If the Exchange Ratio multiplied by the
Average WFM Share Price is less than $14.00, the shares of Class C Stock will be
excluded from Fresh Fields Common Equivalents and WFM Shares Available to  Fresh
Fields  Common Equivalents, and instead will be converted into the number of WFM
Shares that  is  equal to  $14.00  divided  by the  Determination  Price  (after
excluding the Class C Stock from the ratio). If the Exchange Ratio multiplied by
the Average WFM Share Price falls below $10.00, the shares of Class B Stock will
be  be excluded from Fresh Fields Common Equivalents and WFM Shares Available to
Fresh Fields Common
    
 
                                       24
<PAGE>
   
Equivalents, and instead will be converted into the number of WFM Shares that is
equal  to $10.00 divided by the Determination Price (after excluding the Class C
Stock and Class B Stock from the ratio).
    
 
    EXCEPT AS DESCRIBED  BELOW UNDER "THE  MERGER -- EFFECT  OF MERGER ON  FRESH
FIELDS  OPTIONS AND WARRANTS",  WITH RESPECT TO CERTAIN  OPTIONS AND WARRANTS TO
ACQUIRE FRESH FIELDS COMMON STOCK, WFM WILL NOT BE OBLIGATED TO ISSUE ANY SHARES
OF COMMON STOCK IN EXCESS OF THE MAXIMUM WFM MERGER SHARES
 
EFFECT OF MERGER ON FRESH FIELDS OPTIONS AND WARRANTS
 
   
    At June 30, 1996, a total of  1,352,917 shares of Fresh Fields Common  Stock
were  reserved for issuance upon the exercise of outstanding options. The Merger
Agreement provides that  all Fresh  Field options outstanding  at the  Effective
Time,  whether or not  exercisable or vested,  will remain outstanding following
the Merger and will thereafter be a  right to purchase Common Stock. The  shares
of Common Stock issuable upon the exercise of Included In-The-Money Options will
be  counted as part of the WFM Shares. Except for appropriate adjustments in the
exercise price to reflect the Merger and the substitution of an adjusted  number
of shares of Common Stock for Fresh Fields Common Stock upon exercise, the other
terms of each option, such as the terms of vesting, will remain the same.
    
 
    INCLUDED  IN-THE-MONEY OPTIONS.   Each Included In-The-Money  Option will be
converted into an option to acquire a  number of shares of Common Stock that  is
equal  to the  product obtained  by multiplying  the number  of shares  of Fresh
Fields Common Stock subject to the option  by the Exchange Ratio. The per  share
exercise  price of each Included In-The-Money  Option shall be adjusted to equal
the quotient obtained  from dividing  the per share  exercise price  immediately
before  the Effective Time by the Exchange  Ratio. WFM will allocate and reserve
from the WFM Shares otherwise issuable  in Merger a sufficient number of  shares
of Common Stock to permit exercise of the Included In-The-Money Options.
 
    OTHER  OPTIONS  AND WARRANTS  TO PURCHASE  FRESH FIELDS  COMMON STOCK.   All
options and warrants (other than  the Included In-The-Money Options) to  acquire
Fresh Fields Common Stock will be converted into an option or warrant to acquire
a  number of shares of Common Stock equal to the product obtained by multiplying
(i) the number of shares of Fresh Fields Common Stock covered by such option  or
warrant  by (ii) the  Exchange Ratio. As a  result of the  Merger, the per share
exercise price of each option or warrant that is outstanding immediately  before
the  Effective Time  will be  adjusted by  dividing the  exercise price  of such
option or warrant by the Exchange Ratio.
 
   
    Except for Included In-the-Money Options,  WFM's obligation to issue  shares
of  Common Stock following the Merger upon the exercise of Fresh Fields' options
and warrants is not limited  to the WFM Shares and  such shares of Common  Stock
will  not reduce the  number of WFM Shares  to be issued in  the Merger. WFM has
agreed to reserve out of its  authorized but unissued Common Stock a  sufficient
number of shares to permit the exercise of such converted options or warrants.
    
 
    The  shares of Common Stock that will be issuable upon exercise of the Fresh
Fields options and warrants,  other than the  Included In-The-Money Options  and
the  warrants  to  purchase  Class  D  Stock,  have  not  been  included  in the
Registration Statement. Accordingly,  this Proxy  Statement/Prospectus does  not
constitute an offer of Common Stock to the holder of any such Fresh Field option
or  warrant  other than  holders of  the Included  In-The-Money Options  and the
holders of warrants to purchase Class D  Stock. WFM has agreed to file with  the
Commission  a registration statement  on Form S-8 covering  the shares of Common
Stock issuable upon exercise of those Fresh Fields' options that are eligible to
be included in a registration statement on Form S-8.
 
    WFM has granted certain of the  holders of warrants and options to  purchase
Fresh Fields Common Stock certain registration rights with respect to the shares
of  Common Stock to  be issued in  connection with the  Merger, including shares
issuable upon  exercise of  certain options  and warrants.  See "The  Merger  --
Potential  Resales of  WFM Shares  Received in  the Merger;  Restrictions on WFM
Affiliates; Limitations on Acquisitions of WFM Securities; Registration Rights".
 
                                       25
<PAGE>
EXCHANGE OF CERTIFICATES REPRESENTING FRESH FIELDS SHARES
 
    As  of  the  Effective  Time  and  until  surrendered  and  exchanged,  each
outstanding  certificate  which  prior  to  the  Effective  Time  of  the Merger
represented Fresh Fields  Shares will be  deemed for all  corporate purposes  to
evidence  ownership of  the number  of whole  WFM Shares  into which  such Fresh
Fields Shares have been converted.
 
   
    WFM has authorized Securities  Transfer Corp., of  Dallas, Texas, its  stock
transfer  agent,  to  serve  as  the  exchange  agent  (the  "Exchange  Agent").
Instructions  regarding  the  surrender  of  Fresh  Fields  stock  certificates,
together  with a  letter of  transmittal to  be used  for this  purpose, will be
mailed to the  Fresh Fields shareholders  as promptly as  practicable after  the
Effective  Time. In order to  receive the WFM Shares,  the shareholders of Fresh
Fields will  be  required  to  surrender  their  stock  certificates  after  the
Effective   Time,  together  with  a  duly  completed  and  executed  letter  of
transmittal, to the Exchange Agent. Promptly after the Effective Time, WFM  will
deposit  with the Exchange  Agent certificates representing  the number of whole
WFM Shares which Fresh Fields shareholders are entitled to receive in the Merger
together with cash  sufficient to pay  for any fractional  shares. Upon  receipt
from a former shareholder of Fresh Fields of a stock certificate or certificates
and  a properly completed letter of transmittal, the Exchange Agent will deliver
certificates representing such holder's WFM Shares to the registered holder.
    
 
    SHAREHOLDERS OF FRESH FIELDS SHOULD NOT SUBMIT THEIR STOCK CERTIFICATES  FOR
EXCHANGE UNTIL THE INSTRUCTIONS AND LETTER OF TRANSMITTAL ARE RECEIVED.
 
    If  the WFM Shares are to be delivered  to a person other than the person in
whose name  the  certificates for  the  shares  of Fresh  Fields  capital  stock
surrendered  for exchange is registered,  it will be a  condition to delivery of
the certificates representing the WFM Shares  (i) that the stock certificate  so
surrendered  be properly endorsed and otherwise in proper form for transfer, and
(ii) that the  person requesting such  delivery pay in  advance any transfer  or
other taxes required by reason of the delivery of certificates to a person other
than  the registered  holder of  the Fresh  Fields shares  surrendered, and must
either pay  in advance  any  such transfer  or other  tax  or establish  to  the
satisfaction  of the  Exchange Agent that  such taxes  have been paid  or is not
applicable.
 
    From and after the Effective Time of the Merger, the stock transfer books of
Fresh Fields will be closed, and no transfer of Fresh Fields Shares will be made
or consummated thereafter.
 
ESCROW OF CERTAIN SHARES
 
   
    Fresh Fields has agreed  in the Merger Agreement  to indemnify WFM from  all
damages  and losses  incurred by WFM  because of  (i) the breach  of any written
representation, warranty, agreement or covenant of Fresh Fields contained in the
Merger Agreement or (ii)  the "Albert Dwoskin"  litigation against Fresh  Fields
described  under the  caption "Business of  Fresh Fields  -- Legal Proceedings",
together with all reasonable costs and expenses (including, without  limitation,
attorneys'  fees, interest and penalties) incurred by WFM in connection with any
action, suit, proceeding, demand, assessment or judgment incident to any of  the
matters for which the Company is indemnified against in the Merger Agreement. In
order  to secure the indemnification obligation of Fresh Fields under the Merger
Agreement, the actual number of WFM Shares  issued in the Merger to the  holders
of  the Fresh Fields Shares is subject to  the requirement that a number of such
shares that is equal to 5% of $134.5 million divided by the Determination Price,
subject to  an adjustment  to  take into  account  any dissenting  Fresh  Fields
shareholders,  be placed in escrow  and used to satisfy  any claims made by WFM,
pursuant to the terms of  the Merger Agreement and  the Escrow Agreement, to  be
dated  August 30, 1996 (the "Escrow Agreement"), among WFM, GS Capital Partners,
L.P. (the "Shareholder Representative") and Texas Commerce Bank, N.A., as escrow
agent (the "Escrow Agent").
    
 
    Promptly upon the occurrence of the Merger, WFM will deposit with the Escrow
Agent certificates representing the Escrowed Shares. The Escrow Agent will  hold
the  Escrowed Shares for twelve months from  the date of the Effective Time (the
"Escrow Period"). During the Escrow Period, WFM may make a claim for a return of
all  or   a   portion   of   the  Escrowed   Shares   to   satisfy   any   Fresh
 
                                       26
<PAGE>
Fields'  indemnification obligation.  The number  of Escrowed  Shares subject to
return to WFM will  be based on  the Determination Price  without regard to  the
market  price of the  Common Stock at the  time of any  particular claim. At the
expiration of  the Escrow  Period,  all remaining  Escrow  Shares with  a  value
(determined in accordance with the Merger Agreement) in excess of (i) any claims
made by WFM
or  (ii) any expenses owed  to or claims made  by the Shareholder Representative
will be released to the former shareholders, warrant holders and option  holders
of  Fresh Fields. Any Escrowed Shares that are  the subject of any dispute as to
whether there  exists a  valid  claim for  indemnification  will remain  in  the
custody  of the  Escrow Agent  until the  dispute is  resolved. The  fees of the
Escrow Agent will be paid by WFM.
 
    WFM's sole recourse with respect to the satisfaction of any  indemnification
obligation  of Fresh Fields  is limited to  making claim against  the WFM Shares
that are  to  be  escrowed pursuant  to  the  Merger Agreement  and  the  Escrow
Agreement.  No shareholder of Fresh Fields  shall have any personal liability in
connection with such indemnification obligation.
 
CONDITIONS TO MERGER
 
   
    In  addition  to   customary  conditions,  there   are  several   additional
significant  conditions that must be fulfilled  (or waived by the party entitled
to the benefit thereof) under the terms of the Merger Agreement, before each  of
the  parties becomes  obligated to  consummate the  Merger. WFM's  obligation to
consummate the Merger is conditioned upon the following, among other things: (a)
Fresh Fields  shall  have  performed  all of  its  covenants  under  the  Merger
Agreement in all material respects; (b) all of Fresh Fields' representatives and
warranties  in the Merger  Agreement shall be  true and correct  in all material
respects as if made on the Closing  Date; (c) there shall have been no  material
adverse  change in the  condition, business, financial  condition, operations or
assets of Fresh Fields; (d) the Merger Agreement shall have been approved by the
holders of a majority of all of the outstanding shares of WFM common stock;  (e)
Fresh  Fields shall have  received certain third party  consents; (f) receipt of
certain governmental approvals  or the  termination of  certain waiting  periods
described  in "The Merger -- Regulatory  Approvals Required for the Merger"; (g)
the absence  of  any  statute,  rule, regulation,  executive  order,  decree  or
injunction  which prohibits the consummation of the  Merger; (h) no more than 8%
of the outstanding shares  of Fresh Fields capital  stock qualify as  dissenting
shares  under applicable Delaware law;  (i) the receipt by  WFM of a letter from
KPMG Peat  Marwick  LLP addressed  to  WFM concurring  with  WFM's  managements'
determination  that the Merger will be  accounted for as a pooling-of-interests;
and (j) the receipt by WFM of  a letter from Coopers & Lybrand L.L.P.  addressed
to  WFM  (i)  confirming certain  matters  relating to  Fresh  Fields' operating
results subsequent to  April 30, 1996,  and (ii) stating  that they concur  with
Fresh  Fields'  managements'  conclusion that  Fresh  Fields is  an  entity that
qualifies for pooling-of-interest treatment.
    
 
   
    Fresh Fields' obligation to  consummate the Merger  is conditioned upon  the
following, among other things: (a) WFM shall have performed all of its covenants
under  the  Merger  Agreement  in  all  material  respects;  (b)  all  of  WFM's
representations and warranties in the Merger Agreement shall be true and correct
in all material respects as  if made on the Closing  Date; (c) there shall  have
been no material adverse change in the business, financial condition, operations
or  assets of  WFM; (d) the  WFM Shares shall  be authorized for  listing on the
Nasdaq National Stock Market; (e) the Merger Agreement shall have been  approved
by the separate votes of the holders of each class of Fresh Fields capital stock
and  by the holders of a majority of all of the outstanding shares of WFM common
stock; (f) WFM shall have received certain third party consents; (g) the receipt
of certain governmental approval or  the termination of certain waiting  periods
described  in "The Merger -- Regulatory  Approvals Required for the Merger"; (h)
the absence  of  any  statute,  rule, regulation,  executive  order,  decree  or
injunction  which prohibits the consummation of the Merger; (i) the Registration
Statement shall have become  effective; (j) Fresh Fields  shall have received  a
tax  opinion from counsel to  WFM to the effect that  the Merger will be treated
for federal  income tax  purposes  as a  reorganization  within the  meaning  of
Section  368(a) of the Internal Revenue Code  and that Fresh Fields and WFM will
be
    
 
                                       27
<PAGE>
   
treated as parties to the reorganization within the meaning of Section 368(b) of
the Internal Revenue Code; (k)  Fresh Fields shall have  received a copy of  the
KPMG  letter  referred  to  above;  and (l)  WFM  shall  have  entered  into the
Registration Rights Agreement with certain Fresh Fields stockholders.
    
 
    Before the approval of the merger by  the shareholders of WFM, any party  to
the  Merger  Agreement has  the option  to waive  any of  the conditions  to its
obligations without  shareholder approval.  It  is possible  that prior  to  the
consummation  of the Merger matters will  occur which will require consideration
by one  of  the parties  of  a  waiver as  to  the conditions  to  such  party's
obligations   to  consummate  the   Merger.  However,  after   approval  by  the
shareholders of  WFM, no  amendment or  modification may  be made  which by  law
requires  further approval by such shareholders unless such approval is obtained
in accordance with the Merger Agreement.
 
REGULATORY APPROVAL REQUIRED FOR MERGER
 
    Consummation of the  Merger is  conditioned upon  receipt by  WFM and  Fresh
Fields  of such regulatory and other  approvals as are required under applicable
law. Other than as discussed below and any consents of state or local government
alcoholic beverage  commissions,  WFM  knows  of no  such  regulatory  or  other
approvals required by law.
 
   
    Under  the HSR Act, certain acquisition transactions, including the proposed
Merger, may not be consummated unless certain information has been furnished  to
the  Federal  Trade Commission  (the "FTC")  and the  Antitrust Division  of the
Justice  Department  (the  "Antitrust  Division")  and  certain  waiting  period
requirements  have expired or  been terminated. In accordance  with the HSR Act,
WFM and  Fresh Fields  each  filed Notification  and  Report Forms  and  certain
supplementary  materials with the  Antitrust Division and the  FTC for review in
connection with the proposed Merger. The  waiting period under the HSR Act  will
expire  on  August  2,  1996,  unless  extended  by  a  request  for  additional
information or unless early termination of the waiting period is granted.
    
 
POTENTIAL RESALES OF WFM SHARES RECEIVED IN THE MERGER; RESTRICTIONS ON WFM
AFFILIATES; LIMITATIONS ON ACQUISITION OF WFM SECURITIES; REGISTRATION RIGHTS
 
    The WFM Shares that will  be issued if the  Merger is consummated have  been
registered  under the Securities Act and will be freely transferable, except for
WFM Shares issued to any person who may be deemed to be an "affiliate" of  Fresh
Fields  within the  meaning of  Rule 145 under  the Securities  Act. In general,
affiliates of  Fresh  Fields include  any  person  or entity  who  controls,  is
controlled  by,  or  is  under  common  control  with  Fresh  Fields. Generally,
directors and executive officers are presumed to be affiliates. Rule 145,  among
other  provisions, imposes  certain restrictions  upon the  resale of securities
received by  affiliates  of the  acquired  company in  connection  with  certain
mergers and other related transactions. The WFM Shares received by affiliates of
Fresh  Fields in the Merger will be subject to the applicable resale limitations
of Rule 145.
 
    Additionally, consistent  with the  requirements of  a  pooling-of-interests
transaction,  affiliates  of  WFM  and  Fresh  Fields  will  be  restricted from
disposing of any shares of WFM  Common Stock until the publication of  financial
statements  by  WFM which  include  at least  30  days of  post-Merger operating
results. WFM has agreed to publish the appropriate financial information as soon
as practicable following the Merger. WFM has received a written undertaking from
the principal shareholders of Fresh Fields not to sell any shares of WFM  Common
Stock  owned directly or indirectly by them until after the publication of these
post-Merger financial statements.
 
   
    It is a condition to Fresh Fields' obligation to consummate the Merger  that
WFM  enter into a Registration Rights Agreement with certain of the Fresh Fields
shareholders associated with Goldman, Sachs &  Co., The Carlyle Group and  Tiger
Management  Corp. Under this  Agreement, commencing 90  days after the Effective
Date parties to the agreement who hold  at least 800,000 shares of Common  Stock
received in connection with the Merger have the right to require the Company, at
its expense (other than underwriting discounts and selling commissions), to file
a  registration statement with the Commission  under the Securities Act covering
all or part of their shares of Common  Stock in order to permit such persons  to
resell their respective shares. In addition,
    
 
                                       28
<PAGE>
shareholders  associated with Tiger  Management Corp. have  the right to require
WFM to register  their shares of  Common Stock  received in the  Merger if  they
agree  to pay  WFM's registration related  expenses. WFM's  obligation under the
agreement is limited  to three  demand registrations. The  agreement also  gives
each  of the parties and other  shareholders, warrant holders and certain option
holders  unlimited  "piggyback"  registration   rights,  subject  to   customary
underwriters' outs and carve-backs.
 
   
    Carlyle-FFM  Partners,  L.P.,  Carlyle-FFM  Partners  II,  L.P., Carlyle-FFM
Partners III, L.P., Carlyle-FFM Investors, L.P., Carlyle-FFM Partners VI,  L.P.,
GS Capital Partners, L.P., Stone Street Fund 1992, L.P., Stone Street Fund 1993,
L.P.,  Bridge Street  Fund 1992,  L.P. and Bridge  Street Fund  1993, L.P., Lynx
Capital, L.P., Lynx Overseas  Capital, L.P., Puma, L.P.  and Stephen F.  Mandel,
Jr.,  shareholders of Fresh  Fields who collectively  beneficially hold 67.8% of
the Fresh Fields Shares on  a fully diluted basis, have  agreed with WFM not  to
acquire, or assist, advise or encourage any other persons in acquiring, directly
or indirectly, control of WFM or any of the Company's securities (other than the
WFM Shares), businesses or assets for a period of three years, without the prior
consent of WFM.
    
 
ACCOUNTING TREATMENT
 
   
    WFM will account for the business combination of WFM and Fresh Fields in its
financial  statements by the pooling-of-interests  method of accounting. Receipt
by WFM and  Fresh Fields of  a letter  from KPMG Peat  Marwick LLP,  independent
certified  public  accountants,  concurring with  WFM's  management's conclusion
that, as of the date of the Merger, no conditions exist which would preclude WFM
from accounting for the Merger with Fresh Fields as a pooling-of-interests is  a
condition precedent to the Merger. See "The Merger -- Conditions to the Merger."
    
 
INDEMNIFICATION AND DIRECTORS' AND OFFICERS' INSURANCE FOR FRESH FIELDS
 
    Fresh  Fields, WFM and  the Surviving Corporation  will indemnify the former
officers and directors  of Fresh Fields  from liabilities arising  out of  their
former  positions with  Fresh Fields or  certain entities  affiliated with Fresh
Fields, unless such indemnification is prohibited by  law or, in the case of  an
director  or officer who  is also a  Fresh Fields shareholder,  the matter being
indemnified constitutes  a  breach  by  Fresh Fields  of  a  representation  and
warranty contained in the Merger Agreement. See "The Merger -- Escrow of Certain
Shares". WFM has agreed for six years following the Effective Time either (i) to
maintain  Fresh Fields' current directors' and officers' liability insurance for
the current directors and officers of Fresh Fields who were covered on the  date
of  the  Merger  Agreement, or  (ii)  to  cause WFM's  directors'  and officers'
liability insurance to cover  the Fresh Fields directors  and officers. WFM  and
the  Surviving Corporation have this obligation  only as long as the incremental
cost of such extended insurance does not  more than double the rate paid by  WFM
immediately  before  the date  of  the Merger  Agreement  and such  insurance is
otherwise reasonably available on terms consistent with the Merger Agreement.
 
WFM BOARD FOLLOWING THE MERGER
 
   
    WFM will issue shares of Common Stock, the exact number of which will depend
on the  Determination Price  and other  factors, to  the shareholders  of  Fresh
Fields in the Merger. Carlyle-FFM Partners, L.P., Carlyle-FFM Partners II, L.P.,
Carlyle-FFM  Partners III,  L.P., Carlyle-FFM  Investors, L.P.,  and Carlyle-FFM
Partners VI,  L.P.  (collectively  the "Carlyle  Group")  collectively  are  the
holders  of approximately 25.3% of the Fresh Fields Shares. GS Capital Partners,
L.P. and certain affiliates are collectively the holders of approximately 33% of
the Fresh Fields Shares.
    
 
    As a result of the Merger and  based on a Determination Price of $28.00  per
share,   the  Carlyle  Group  will  hold  a  minimum  of  1,461,723  shares,  or
approximately 7.4% of the  then outstanding Common  Stock. If the  Determination
Price  is reduced to  $24.00, the maximum  number of WFM  Shares acquired by the
Carlyle Group will  be 1,705,345  shares, or  approximately 8.2%  of the  Common
Stock.
 
   
    As  a result of the Merger and based  on a Determination Price of $28.00 per
share, GS Capital  Partners, L.P. will  hold a minimum  of 1,358,754 shares,  or
approximately 8% of the then outstanding
    
 
                                       29
<PAGE>
   
Common  Stock.  If the  Determination Price  is reduced  to $24.00,  the maximum
number of WFM  Shares acquired by  GS Capital Partners,  L.P. will be  1,584,240
shares, or approximately 9% of the Common Stock.
    
 
   
    In  accordance with the terms of  the Merger Agreement, following the Merger
the Board of Directors of WFM will take action to increase the authorized number
of directors by two members, and the Carlyle Group and GS Capital Partners, L.P.
each will be entitled to designate one  representative to be named to the  Board
of  Directors of WFM  to fill the  newly created vacancies.  Thereafter, WFM has
agreed to nominate and use its best reasonable efforts to cause the election  of
a  representative for each of the Carlyle Group and GS Capital Partners, L.P. to
the WFM Board of Directors  so long as the Carlyle  Group and the Goldman  Sachs
Partners,  L.P. and certain affiliates beneficially owns at least 50% of the WFM
Shares issued to such shareholder or group in connection with the Merger.
    
 
    Fresh Fields  has notified  WFM that  David W.  Dupree and  Elizabeth  Cogan
Fascitelli  have been designated  as the initial  representatives of the Carlyle
Group and GS Capital Partners, L.P., respectively, for election to the WFM Board
of Directors following the Merger.
 
   
    DAVID W. DUPREE,  age 43, is  a Managing  Director of The  Carlyle Group,  a
Washington,  D.C. based  merchant banking  concern, where  he has  been employed
since 1992. From 1990 to 1992, Mr.  Dupree was a Principal in Corporate  Finance
with   Montgomery   Securities,  and   from  1988   to  1990   he  was   a  Vice
President-Corporate Finance at Alex. Brown &  Sons. Mr. Dupree is a director  of
Care Systems, Inc.
    
 
    ELIZABETH  COGAN FASCITELLI,  age 38,  has been  employed by  the investment
banking firm of Goldman, Sachs & Co. since 1984, and since 1988 has served as  a
Vice   President  in  that  concern's  Investment  Banking  Division,  Principal
Investment Area.  Ms. Fascitelli  serves on  the Boards  of Directors  of  Globe
Manufacturing Co., Neuromedical Systems, Inc., and The Cosmetics Plus Group Ltd.
 
    WFM's  Restated Articles  of Incorporation  provide that  a director  of WFM
shall not be liable to  WFM or its shareholders for  an act or omission in  such
capacity  as a director, except for liability as a result of (i) a breach of the
director's duty of loyalty  to WFM or its  shareholders; (ii) acts or  omissions
not  in good faith that involve intentional misconduct or a knowing violation of
law; (iii) transactions from  which the director  received an improper  benefit,
whether or not the benefit resulted from an action taken within the scope of the
director's  office; (iv) acts or omissions for which the liability of a director
is expressly  provided by  law; or  (v) an  act related  to the  unlawful  stock
repurchase or payment of a dividend.
 
TERMINATION AND AMENDMENT OF MERGER AGREEMENT
 
    The  Merger Agreement may be terminated and the Merger abandoned at any time
prior to the Effective  Time of the  Merger (a) by the  mutual consent of  Fresh
Fields  and WFM; (b)  by WFM if  there has been  a material misrepresentation or
breach of warranty  in the representations  and warranties of  Fresh Fields  set
forth  in the Merger Agreement or a failure to perform in any material respect a
covenant on  the part  of  Fresh Fields  with  respect to  its  representations,
warranties  and covenants  set forth  in the  Merger Agreement  or any condition
precedent to WFM's  obligation to close  has not been  satisfied by the  closing
date  (unless the failure  to perform a  covenant is capable  of cure, and Fresh
Fields cures such failure within the ten  days from the date it receives  notice
of  the failure  from WFM);  (c) by Fresh  Fields if  there has  been a material
misrepresentation or breach of warranty in the representations and warranties of
WFM set forth in the  Merger Agreement or a failure  to perform in any  material
respect  a covenant  on the  part of  WFM with  respect to  its representations,
warranties and covenants  set forth in  the Merger Agreement,  or any  condition
precedent  to Fresh Field's  obligation to close  has not been  satisfied by the
closing date (unless the failure to perform  a covenant is capable of cure,  and
WFM  cures such failure within ten days from  the date it receives notice of the
failure from Fresh Fields); (d) by either WFM or Fresh Fields if the Merger  has
not  been consummated by  the later of  60 days following  mailing of this Proxy
Statement/Prospectus or October 31, 1996
 
                                       30
<PAGE>
   
(which date will be extended to December 31, 1996 if all conditions precedent to
the obligations of the  parties have been satisfied  by October 31, 1996,  other
than  the  receipt of  approvals  under the  HSR  Act), unless  such  failure of
consummation is  due to  the failure  of  the terminating  party to  perform  or
observe  the covenants, agreements, and conditions of the Merger Agreement to be
performed or observed by it at or before the closing date; (e) by either WFM  or
Fresh  Fields if  the Merger violates  any nonappealable final  order, decree or
judgment of any court or governmental body or agency; (f) by Fresh Fields, if in
the exercise  of  the good  faith  judgment of  its  Board of  Directors  (which
judgment  is based upon the advice of  independent, outside legal counsel) as to
its fiduciary duties to its shareholders such termination is required by  reason
of  another acquisition proposal; or  (g) by WFM, if  the Fresh Fields' Board of
Directors withdraws or materially modifies or changes its recommendation to  the
shareholders  of Fresh Fields to approve the Merger Agreement and the Merger and
if there exists at such time an acquisition proposal.
    
 
EXPENSES OF THE MERGER
 
    If the Merger is  consummated, WFM will generally  bear the expenses of  the
Merger.  See Note 6 under the caption  "Pro Forma Financial Information." If the
Merger is not  consummated, the  Merger Agreement  provides that  WFM and  Fresh
Fields  will generally bear  their respective costs and  expenses of the Merger.
If, however,  the Merger  Agreement is  terminated by  Fresh Fields  because  of
another  acquisition  proposal  or  if Fresh  Fields  enters  into  a definitive
agreement with respect to any acquisition proposal with any party other than WFM
on or before October 31, 1996,  and such acquisition proposal is consummated  on
or  before October 30, 1997, Fresh Fields has agreed to pay WFM a cash fee of $5
million dollars. If the Merger Agreement is terminated because the  shareholders
of  WFM fail to approve the Merger, WFM has agreed to reimburse Fresh Fields for
its expenses incurred  in connection  with the  transaction up  to $650,000.  If
Fresh Fields terminates the Merger Agreement because WFM fails to call a meeting
of  its shareholders, recommend  the Merger for approval  by its shareholders or
furnish its  shareholders a  proxy statement  relating to  the Merger,  WFM  has
agreed to pay Fresh Fields a fee of $5 million dollars in lieu of the $650,000.
 
FEDERAL INCOME TAX CONSEQUENCES
 
   
    The  following discussion is  a general summary  of certain material federal
income tax consequences anticipated to  occur as a result  of the Merger and  is
based  on relevant provisions of  the Internal Revenue Code  of 1986, as amended
(the  "Code"),  Treasury  regulations   promulgated  thereunder  and   published
positions  of the Internal Revenue Service ("IRS"),  all of which are subject to
change. In addition,  the conclusions  expressed herein  are based  solely on  a
review  of  the  Merger Agreement  and  related documents,  and  certain factual
assumptions with respect to  the Fresh Fields shareholders  have been made.  The
Merger  is not conditioned upon the receipt  by WFM, the WFM Subsidiary or Fresh
Fields of a ruling of the IRS with  respect to the tax treatment of the  Merger.
The  IRS is not being requested to issue  a ruling as to the tax consequences of
the Merger.  It  is,  however,  a  condition  to  Fresh  Field's  obligation  to
consummate  the Merger that it has received  an opinion from counsel to WFM with
respect to the tax treatment of the Merger.
    
 
    The Merger will be treated as  a tax-free reorganization for federal  income
tax  purposes so  that no gain  or loss will  be recognized by  the Fresh Fields
shareholders, except for cash received in lieu of fractional shares.
 
    The federal  income tax  consequences  of the  Merger  to the  Fresh  Fields
shareholders are expected to be as follows:
 
        (i)  The Merger will  constitute a reorganization  within the meaning of
    Section 368(a)(1)(A), as described in Section 368(a)(2)(e), of the Code;
 
        (ii) No gain  or loss will  be recognized to  the shareholders of  Fresh
    Fields  upon their  receipt of  the WFM Shares  in exchange  for their Fresh
    Fields Shares;
 
                                       31
<PAGE>
        (iii) The basis of the WFM Shares to be received by the shareholders  of
    Fresh  Fields  in  the  Merger  will  be  the  same  as  the  basis  of such
    shareholders in the shares  of Fresh Fields exchanged  for such WFM  Shares;
    and
 
        (iv)  The  holding  period of  the  WFM  Shares to  be  received  by the
    shareholders of Fresh Fields will include the period during which they  held
    their Fresh Fields Shares exchanged for the WFM Shares.
 
    A shareholder of Fresh Fields who perfects his or her appraisal rights under
the laws of Delaware and receives payment in cash for the "fair value" of his or
her  Fresh Fields Shares  will be treated  as having received  such payment in a
redemption of Fresh Fields  Shares subject to the  provisions of Section 302  of
the  Code. In general,  a dissenting shareholder of  Fresh Fields will recognize
capital gain  or loss  measured by  the difference  between the  amount of  cash
received  by such  Fresh Fields  shareholder in  payment for  their Fresh Fields
Shares and the basis of such shareholder's Fresh Fields Shares.
 
    THE FOREGOING DISCUSSION IS FOR GENERAL INFORMATION ONLY AND IS INTENDED  TO
BE  A  SUMMARY  OF  THE  PRINCIPAL  FEDERAL  INCOME  TAX  CONSIDERATIONS  OF THE
TRANSACTION. IT IS NOT INTENDED AS  AN ALTERNATIVE FOR INDIVIDUAL TAX  PLANNING.
EACH  SHAREHOLDER OF  FRESH FIELDS  SHOULD CONSULT HIS  OR HERS  OWN TAX ADVISOR
CONCERNING FEDERAL, STATE,  LOCAL AND OTHER  TAX CONSEQUENCES OF  THE MERGER  TO
SUCH HOLDER.
 
APPRAISAL RIGHTS OF DISSENTING SHAREHOLDERS
 
    SHAREHOLDERS  OF WFM.  The shareholders of WFM will not have under the Texas
Business Corporation Act ("TBCA") any right to seek an appraisal of their shares
on account of the Merger.
 
    SHAREHOLDERS OF FRESH FIELDS.  Holders  of Fresh Fields Shares are  entitled
to  appraisal rights under  Section 262 of the  Delaware General Corporation Law
("DGCL") ("Section 262"). Section 262 is reprinted in its entirety as Appendix C
to this Proxy Statement/Prospectus.  All references in Section  262 and in  this
summary  to a  "shareholder" are  to the  record holder  of the  shares of Fresh
Fields capital stock as to which appraisal rights are asserted. A person  having
a beneficial interest in Fresh Fields Shares that are held of record in the name
of  another person, such as a broker or  nominee, must act promptly to cause the
record holder to  follow the  steps summarized below  properly and  in a  timely
manner to perfect whatever appraisal rights the beneficial owner may have.
 
    The  following discussion is not a complete statement of the law relating to
appraisal rights and is  qualified in its entirety  by reference to Appendix  C.
THIS  DISCUSSION AND APPENDIX C  SHOULD BE REVIEWED CAREFULLY  BY ANY HOLDER WHO
WISHES TO EXERCISE  STATUTORY APPRAISAL  RIGHTS OR  WHO WISHES  TO PRESERVE  THE
RIGHT  TO DO SO BECAUSE FAILURE STRICTLY TO COMPLY WITH THE PROCEDURES SET FORTH
HEREIN AND THEREIN WILL RESULT IN THE LOSS OF APPRAISAL RIGHTS.
 
   
    Each shareholder  electing  to demand  the  appraisal of  his  shares  shall
deliver  to Fresh  Fields a  written demand  for appraisal  of his  or her Fresh
Fields Shares within 20 days after the  date Fresh Fields has timely mailed,  as
required pursuant to Delaware law, to the shareholders of Fresh Fields notice of
the Effective Time of the Merger, that appraisal rights are available and that a
copy  of the applicable section of the Delaware law is enclosed. The demand must
reasonably inform Fresh Fields of the  identity of the shareholder and that  the
shareholder  intends thereby to demand the appraisal of his Fresh Fields Shares.
This written demand for appraisal of the Fresh Fields Shares must be in addition
to and  separate from  any proxy  or vote  against the  Merger. Voting  against,
abstaining  from voting or failing  to vote on the  Merger will not constitute a
demand for appraisal within the meaning of Section 262. Any shareholder electing
to demand  his appraisal  rights  will not  be  granted appraisal  rights  under
Section  262 if  such shareholder  has either  voted in  favor of  the Merger or
consented
    
 
                                       32
<PAGE>
thereto in writing.  Additionally, appraisal  rights will not  be granted  under
Section  262 if the shareholder does not continuously hold through the Effective
Time his or  her Fresh Fields  Shares with respect  to which he  or she  demands
appraisal.
 
    A demand for appraisal must be executed by or for the shareholder of record,
fully  and correctly, as  such shareholder's name appears  on the certificate or
certificates representing Fresh Fields  Shares. If the  Fresh Fields Shares  are
owned  of record  in a  fiduciary capacity,  such as  by a  trustee, guardian or
custodian, such demand must  be executed by the  fiduciary. If the Fresh  Fields
Shares  are owned of  record by more than  one person, as in  a joint tenancy or
tenancy in  common,  such  demand must  be  executed  by all  joint  owners.  An
authorized  agent, including an agent for two  or more joint owners, may execute
the demand for appraisal  for a shareholder of  record; however, the agent  must
identify  the record owner  and expressly disclose the  fact that, in exercising
the demand, such person is acting as agent for the record owner.
 
    A record owner, such as a broker, who holds Fresh Fields Shares as a nominee
for others,  may exercise  appraisal rights  with respect  to the  Fresh  Fields
Shares held for all or less than all beneficial owners of Fresh Fields Shares as
to  which such person is the record owner.  In such case the written demand must
set forth the number of  shares of Fresh Fields  Shares covered by such  demand.
Where the number of Fresh Fields Shares is not expressly stated, the demand will
be  presumed to cover  all Fresh Fields  Shares outstanding in  the name of such
record owner. Beneficial  owners who  are not record  owners and  who intend  to
exercise  appraisal rights should  instruct the record  owner to comply strictly
with the statutory requirements with respect to the exercise of appraisal rights
before the date of the Special Meeting.
 
   
    A shareholder who elects to exercise  appraisal rights must mail or  deliver
his  or her written demand to the  Secretary of Fresh Fields. The written demand
for appraisal  must specify  the  shareholder's name  and mailing  address,  the
number  of  Fresh  Fields Shares  owned,  and  that the  shareholder  is thereby
demanding appraisal of his or her Fresh Fields Shares. Within ten days after the
Effective Time, Fresh  Fields must provide  notice to all  shareholders who  are
entitled  to appraisal  rights that the  Merger is effective  and that appraisal
rights are available.
    
 
    Within 120  days  after the  Effective  Time,  either Fresh  Fields  or  any
shareholder  who has  complied with the  required conditions of  Section 262 may
file a  petition in  the  Delaware Court  of  Chancery (the  "Delaware  Chancery
Court") demanding a determination of the value of the Fresh Fields Shares of the
dissenting shareholders. If a petition for an appraisal is timely filed, after a
hearing  on  such petition,  the Delaware  Chancery  Court will  determine which
shareholders are entitled to appraisal rights and will appraise the Fresh Fields
Shares owned by  such shareholders,  determining the  fair value  of such  Fresh
Fields Shares, exclusive of any element of value arising from the accomplishment
or  expectation of the Merger, together with a fair rate of interest to be paid,
if any, upon the  amount determined to  be the fair  value. In determining  such
fair  value, the Delaware  Chancery Court is  to take into  account all relevant
factors.
 
    Shareholders considering  seeking appraisal  should have  in mind  that  the
"fair  value" of their Fresh Fields Shares determined under Section 262 could be
more than, the same as or less  than the Merger Consideration to be received  by
Fresh Fields shareholders in the Merger, and that opinions of investment banking
firms  as to fairness,  from a financial point  of view, are  not opinions as to
fair value  under Section  262. The  cost  of the  appraisal proceeding  may  be
determined  by the Delaware Chancery Court and  taxed against the parties as the
Delaware Chancery Court deems equitable  in the circumstances. Upon  application
of a dissenting shareholder, the Delaware Chancery Court may order that all or a
portion  of the  expenses incurred by  any dissenting  shareholder in connection
with  the  appraisal  proceeding,   including  without  limitation,   reasonable
attorneys'  fees  and the  fees and  expenses  of experts,  be charged  pro rata
against the value of all Fresh Fields Shares entitled to appraisal.
 
    Any shareholder who has duly  demanded appraisal in compliance with  Section
262  will not, from  and after the Effective  Time, be entitled  to vote for any
purpose the Fresh Fields Shares subject to
 
                                       33
<PAGE>
such demand or to  receive payment of dividends  or other distributions on  such
Fresh   Fields  Shares,  except  for   dividends  or  distributions  payable  to
shareholders of record at a date prior to the Effective Time.
 
    At any time within 60 days  after the Effective Time, any shareholder  shall
have  the right to  withdraw his or her  demand for appraisal  and to accept the
terms offered in the Merger; after this period, the shareholder may withdraw his
or her  demand for  appraisal  only with  the consent  of  Fresh Fields.  If  no
petition for appraisal is filed with the Delaware Chancery Court within 120 days
after the Effective Time, shareholders' rights to appraisal shall cease, and all
holders  of  Fresh  Fields  Shares  shall  be  entitled  to  receive  the Merger
Consideration as provided for in the Merger Agreement. Inasmuch as Fresh  Fields
has  no obligation to file  such a petition, and has  no present intention to do
so, any shareholder who desires such a  petition to be filed is advised to  file
it on a timely basis. However, no petition timely filed in the Delaware Chancery
Court  demanding appraisal shall be dismissed  as to any shareholder without the
approval of the Delaware  Chancery Court, and such  approval may be  conditioned
upon such terms as the Delaware Chancery Court deems just.
 
    For  a discussion of certain federal  income tax consequences resulting from
the exercise of dissenters' appraisal rights  see "The Merger -- Federal  Income
Tax Consequences".
 
                                       34
<PAGE>
                        PRO FORMA FINANCIAL INFORMATION
 
    The  following unaudited  pro forma combined  condensed financial statements
assume a business combination  between WFM and Fresh  Fields accounted for on  a
pooling-of-interests   basis.  The   pro  forma   combined  condensed  financial
statements are based on the  respective historical financial statements and  the
notes thereto, which are incorporated by reference or included elsewhere herein.
The  pro forma  combined condensed  balance sheet  combines WFM's  April 7, 1996
unaudited condensed consolidated balance sheet with Fresh Fields' March 30, 1996
unaudited condensed balance sheet. The  pro forma combined condensed  statements
of  operations  combine WFM's  historical  condensed consolidated  statements of
operations for the three  fiscal years ended September  24, 1995, September  25,
1994  and September 26,  1993 and the unaudited  twenty-eight week periods ended
April 7, 1996 and April 9,  1995 with the corresponding Fresh Fields  historical
condensed  statements of operations  for the three  fiscal years ended September
30, 1995, December  31, 1994 and  January 1, 1994  and the unaudited  twenty-six
week  periods ended March 30, 1996 and  April 1, 1995, respectively. The amounts
included as Fresh Fields historical amounts have been reclassified to conform to
classifications used by WFM.
 
    The pro forma information is presented for illustrative purpose only and  is
not,  in the opinion of WFM's management, indicative of the operating results or
financial position that would have occurred if the business combination had been
consummated at the  beginning of the  periods presented, because  the pro  forma
financial information does not include pro forma adjustments for certain changes
to  be made after the Merger, including reductions in general and administrative
expenses. Nor is the pro  forma financial information necessarily indicative  of
future operating results or financial position.
 
    These  pro  forma combined  condensed financial  statements and  the related
notes should be read in  conjunction with the consolidated historical  financial
statements and the related notes thereto of WFM, which have been incorporated by
reference, and the historical financial statements and the related notes thereto
of Fresh Fields included elsewhere herein. See "Index to Financial Statements."
 
                                       35
<PAGE>
                   WHOLE FOODS MARKET, INC. AND SUBSIDIARIES
 
              UNAUDITED PRO FORMA COMBINED CONDENSED BALANCE SHEET
 
                                 APRIL 7, 1996
 
                                     ASSETS
 
<TABLE>
<S>                                                                            <C>
Current assets:
  Cash and cash equivalents..................................................  $   6,294,000
  Merchandise inventories....................................................     36,018,000
  Trade accounts receivable and other current assets.........................     11,705,000
                                                                               -------------
    Total current assets.....................................................     54,017,000
 
Net property and equipment...................................................    186,117,000
Excess of cost over net assets acquired......................................     37,050,000
Other assets.................................................................     13,955,000
                                                                               -------------
                                                                               $ 291,139,000
                                                                               -------------
                                                                               -------------
 
                            LIABILITIES AND SHAREHOLDERS' EQUITY
Current liaibilities:
  Current installments of long-term debt and capital lease obligations.......  $   1,305,000
  Trade accounts payable.....................................................     20,855,000
  Accrued expenses and other.................................................     28,983,000
                                                                               -------------
    Total current liabilities................................................     51,143,000
 
Long-term debt and capital lease obligations, less current installments......     69,617,000
Other long-term liabilities..................................................      9,363,000
                                                                               -------------
    Total liabilities........................................................    130,123,000
 
Shareholders' equity:
  Preferred stock, $.01 par value, 5,000,000 shares authorized, none
   outstanding                                                                      --
  Common stock, no par value; 30,000,000 shares authorized; 19,311,987 shares
   issued and outstanding....................................................    164,733,000
  Retained deficit...........................................................     (3,717,000)
                                                                               -------------
    Total shareholders' equity...............................................    161,016,000
 
Commitments and contingencies
                                                                               -------------
                                                                               $ 291,139,000
                                                                               -------------
                                                                               -------------
</TABLE>
 
                                       36
<PAGE>
                   WHOLE FOODS MARKET, INC. AND SUBSIDIARIES
 
        UNAUDITED PRO FORMA COMBINED CONDENSED STATEMENTS OF OPERATIONS
 
TWENTY-EIGHT WEEKS ENDED APRIL 7, 1996 AND APRIL 9, 1995 AND FISCAL YEARS ENDED
         SEPTEMBER 24, 1995, SEPTEMBER 25, 1994 AND SEPTEMBER 26, 1993
 
<TABLE>
<CAPTION>
                                                                       FISCAL YEAR    FISCAL YEAR    FISCAL YEAR
                                        TWENTY-EIGHT   TWENTY-EIGHT       ENDED          ENDED          ENDED
                                         WEEKS ENDED    WEEKS ENDED   SEPTEMBER 24,  SEPTEMBER 25,  SEPTEMBER 26,
                                        APRIL 7, 1996  APRIL 9, 1995      1995           1994           1993
                                        -------------  -------------  -------------  -------------  -------------
<S>                                     <C>            <C>            <C>            <C>            <C>
Sales.................................  $ 439,219,000  $ 349,715,000   $696,990,335   $572,050,213   $439,254,437
Cost of goods sold and occupancy
 costs................................    294,071,000    237,263,000   471,516,589    387,682,184    297,647,419
                                        -------------  -------------  -------------  -------------  -------------
    Gross profit......................    145,148,000    112,452,000   225,473,746    184,368,029    141,607,018
 
Direct store expenses.................    115,100,000     87,567,000   178,534,824    144,383,254    113,690,274
Pre-opening costs.....................      2,654,000      2,012,000     4,568,982      3,386,557      4,985,346
General and administrative expenses...     17,935,000     14,454,000    30,321,318     25,151,336     21,643,628
Store relocation costs................      2,376,000      6,430,000     8,090,348      5,757,670      2,456,998
Non-recurring expenses related to
 earthquake...........................       --             --             --             281,919        --
Merger transaction costs..............       --             --             --             --           3,093,620
                                        -------------  -------------  -------------  -------------  -------------
    Income (loss) from operations.....      7,083,000      1,989,000     3,958,274      5,407,293     (4,262,848)
                                        -------------  -------------  -------------  -------------  -------------
 
Other income (expense):
  Interest income (expense), net......     (1,700,000)      (205,000)   (1,135,114)       263,253        535,998
                                        -------------  -------------  -------------  -------------  -------------
    Income (loss) before income tax
     expense..........................      5,383,000      1,784,000     2,823,160      5,670,546     (3,726,850)
 
Income tax expense....................      3,404,000      3,364,000     5,347,446      6,035,000      4,726,527
                                        -------------  -------------  -------------  -------------  -------------
    Net income (loss).................  $   1,979,000  $  (1,580,000)  $(2,524,286)   $  (364,454)   $(8,453,377)
                                        -------------  -------------  -------------  -------------  -------------
                                        -------------  -------------  -------------  -------------  -------------
Income (loss) per common and common
 equivalent share:
  Primary.............................  $        0.10  $       (0.08)  $     (0.13)   $     (0.02)   $     (0.50)
                                        -------------  -------------  -------------  -------------  -------------
  Fully diluted.......................  $        0.10  $       (0.08)  $     (0.13)   $     (0.02)   $     (0.50)
                                        -------------  -------------  -------------  -------------  -------------
Weighted average numbers of shares
 outstanding:
  Primary.............................     19,716,000     18,898,000    19,200,000     18,808,000     17,018,000
                                        -------------  -------------  -------------  -------------  -------------
  Fully diluted.......................     19,733,000     18,898,000    19,200,000     18,808,000     17,018,000
                                        -------------  -------------  -------------  -------------  -------------
</TABLE>
 
                                       37
<PAGE>
           NOTES TO PRO FORMA COMBINED CONDENSED FINANCIAL STATEMENTS
 
    The  unaudited pro forma combined condensed financial statements give effect
to the business combination  between Whole Foods Market,  Inc. and Fresh  Fields
Markets,  Inc.  accounted for  on a  pooling-of-interests  basis. The  pro forma
combined condensed financial statements are  based on the respective  historical
financial  statements and  the notes thereto.  The pro  forma combined condensed
balance sheet combines  WFM's April  7, 1996 unaudited  condensed balance  sheet
with  Fresh Fields'  March 30, 1996  unaudited condensed balance  sheet. The pro
forma combined  condensed  statements  of operations  combine  WFM's  historical
condensed consolidated statements of operations for the three fiscal years ended
September  24, 1995, September 25, 1994 and September 26, 1993 and the unaudited
twenty-eight week  periods ended  April 7,  1996 and  April 9,  1995 with  Fresh
Fields'  corresponding  historical condensed  unaudited condensed  statements of
operations for the  three fiscal years  ended September 30,  1995, December  31,
1994  and January 1, 1994 and the  unaudited twenty-six week periods ended March
30, 1996 and  April 1, 1995.  The amounts included  as Fresh Fields'  historical
amounts have been reclassified to conform to classifications used by WFM.
 
    The pro forma information is presented for illustrative purposes only and is
not  necessarily indicative of the operating  results or financial position that
would have occurred  if the  business combination  had been  consummated at  the
beginning  of the periods  presented nor is it  necessarily indicative of future
operating results or financial position.
 
    These pro forma combined  condensed financial statements  should be read  in
conjunction  with  the historical  financial  statements and  the  related notes
thereto of WFM and Fresh Fields  included or incorporated elsewhere herein.  See
"Index to Financial Statements".
 
    Adjustments to the pro forma combined condensed balance sheet and statements
of  operation  assume the  merger of  WFM  and Fresh  Fields was  consummated on
September  28,  1992.  The  transaction   has  been  accounted  for  using   the
pooling-of-interests  method of accounting. The  following adjustments have been
provided in connection with the merger in accordance with Accounting  Principles
Board Opinion No. 16:
 
        (1)  Reclassifying additional paid-in capital  of Fresh Fields to common
    stock of WFM.
 
   
        (2) Reflecting the estimated number of shares of WFM Common Stock to  be
    issued in exchange for all common and preferred stock of Fresh Fields on the
    conversion ratio of .6049 new shares of Whole Foods for every existing share
    of  Fresh  Fields common  and preferred  stock, or  5,173,000 shares  of WFM
    Common Stock for 8,552,000 shares  of Fresh Fields common equivalent  shares
    assumed to be outstanding at the date of the Merger. The number of shares of
    WFM  Common Stock to be  issued in the exchange  was based on the assumption
    that the Determination  Price is  $26 per share,  which is  the average  per
    share  closing price  of WFM Common  Stock over the  twenty days immediately
    preceding June  17, 1996,  the date  the Merger  Agreement was  signed.  The
    Merger  Agreement provides that the Determination  Price used to compute the
    number of WFM common shares  to be exchanged will not  be less than $24  per
    share  nor more  than $28  per share. Using  these prices,  and assuming the
    value agreed to  by parties  of the  out-of-the-money options  is zero,  the
    range  of  shares  that could  be  issued  is 4,804,000  to  5,604,000, plus
    additional shares to be reserved for Included In-The-Money Options.
    
 
        (3) Prior  to the  combination, Fresh  Fields' fiscal  year ended  on  a
    fifty-two  or  fifty-three week  period ending  on  the Saturday  closest to
    December  31.  In  recording  the  pooling-of-interests  combination,  Fresh
    Fields' financial statements for the 52-week period ended September 30, 1995
    were  combined with the  Company's financial statements  for the fiscal year
    ended September 24,  1995, and  Fresh Fields' financial  statements for  the
    fifty-two  week  period ended  December 31,  1994  and the  fifty-three week
    period ended  January 1,  1994 were  combined with  the Company's  financial
    statements  for the fiscal years ended  September 25, 1994 and September 26,
    1993, respectively. Fresh  Fields' unaudited results  of operations for  the
    thirteen  weeks  ended December  31,  1994 included  sales  of approximately
    $45,911,000 and a net loss of approximately
 
                                       38
<PAGE>
     NOTES TO PRO FORMA COMBINED CONDENSED FINANCIAL STATEMENTS (CONTINUED)
    $6,895,000. An  adjustment  has been  made  to shareholders'  equity  as  of
    September  24,  1995, to  eliminate the  effect  of including  Fresh Fields'
    results of operations for the three months ended December 31, 1994, in  both
    years ended September 24, 1995 and September 25, 1994.
 
        (4)  Fresh Fields has  incurred net operating  losses for federal income
    tax purposes of approx-
    imately $29.1 million through December 31, 1995. The income tax expense  for
    all  years shown in the accompanying  pro forma combined condensed financial
    statements is the expense associated  with WFM's income before taxes.  Based
    on  Fresh Fields  past history  of operating  losses and  the limitations on
    utilizing net  operating losses  in any  one  year as  a result  of  certain
    changes  in control, it does not appear more likely than not on a historical
    basis that any of the net operating losses would have been able to have been
    utilized. Therefore, for income  tax purposes the  losses incurred by  Fresh
    Fields cannot be used to offset the income earned by WFM and no deferred tax
    asset  has been  recorded in the  accompanying pro  forma combined condensed
    financial statements.
 
        (5) In preparing  the unaudited pro  forma combined condensed  financial
    statements,  certain accounting  policies of  Fresh Fields  related to asset
    capitalization and deferred rent were conformed to those used by WFM.
 
        (6)  The  estimated   merger  transaction   expenses  of   approximately
    $10,000,000  have not been  recorded in the  accompanying pro forma combined
    condensed financial statements. Such expenses will be deferred when incurred
    and charged to expense upon consummation of the transaction. These  expenses
    exclude  the  anticipated costs  associated with  the  closing of  the Fresh
    Fields Elston store in  Chicago, Illinois, as well  as any other costs  that
    may be incurred in connection with any additional store closing.
 
                                       39
<PAGE>
                       COMPARISON OF SHAREHOLDERS' RIGHTS
 
   
    WFM is incorporated under the laws of the State of Texas and Fresh Fields is
incorporated  under  the  laws  of  the  State  of  Delaware.  The  Fresh Fields
shareholders, whose rights  as shareholders are  currently governed by  Delaware
law  and Fresh  Fields' Amended  and Restated  Certificate of  Incorporation and
Bylaws, will become  upon consummation of  the Merger shareholders  of WFM,  and
their  rights  will be  governed by  Texas  law and  WFM's Restated  Articles of
Incorporation and Bylaws. Certain differences  between the rights of holders  of
Common Stock and the Fresh Fields capital stock are summarized below.
    
 
    The  following summary does  not purport to  be a complete  statement of the
rights of  WFM  shareholders  under  applicable Texas  law  and  WFM's  Restated
Articles  of Incorporation  and Bylaws, or  the rights of  shareholders of Fresh
Fields under  applicable Delaware  law and  Fresh Fields'  Amended and  Restated
Certificate  of  Incorporation  and  Bylaws. The  summary  is  qualified  in its
entirety by  reference to  the TBCA  and the  Delaware General  Corporation  Law
("DGCL")  and  the  WFM Restated  Articles  of Incorporation  and  Fresh Fields'
Amended and Restated Certificate of Incorporation.
 
AUTHORIZED CAPITAL STOCK
 
    WFM is authorized to issue 30,000,000 shares of Common Stock, no par  value,
of  which approximately 14,273,911 shares were  outstanding as of June 30, 1996,
and 5,000,000 shares  of Preferred  Stock, $.01 par  value ("Preferred  Stock"),
none of which are outstanding. A proposal will be made at the Special Meeting to
increase  the number of shares  of Common Stock to  50 million. See "Increase in
Authorized Number of Shares of WFM Common Stock."
 
    WFM may  issue Preferred  Stock  in one  or more  series  and the  Board  of
Directors  may  designate the  dividend rate,  voting  rights and  other rights,
preferences and restrictions  of each series.  It is not  possible to state  the
actual  effect of the issuance of any  shares of Preferred Stock upon the rights
of holders of the Common  Stock until the Board  of Directors of WFM  determines
the  specific rights of  holders of such Preferred  Stock. However, such effects
might include, among other  things, restricting dividends  on the Common  Stock,
diluting  the voting power of the Common Stock, impairing the liquidation rights
of the  Common Stock  and delaying  or preventing  a change  in control  of  WFM
without further action by the shareholders.
 
    Fresh  Fields is authorized to issue  (i) 15,000,000 shares of Common Stock,
$0.01 par value  per share  (the "Fresh  Fields Common  Stock"); (ii)  1,953,390
shares  of Class  A Preferred  Stock, $0.01  par value  per share  (the "Class A
Stock"); (iii) 3,000,000 shares of Class B Preferred Stock, $0.01 par value  per
share  (the "Class B Stock"); (iv) 1,810,032  shares of Class C Preferred Stock,
$0.01 par value per share (the "Class C Stock"); (v) 1,085,780 shares of Class D
Preferred Stock,  $0.01 par  value per  share (the  "Class D  Stock"); and  (vi)
400,000 shares of Class E Preferred Stock, $0.01 par value per share (the "Class
E  Stock"). As of  June 30, 1996,  603,821 shares of  Fresh Fields Common Stock,
1,953,390 shares of Class A Stock, 3,000,000 shares of Class B Stock,  1,810,032
shares of Class C Stock, 877,207 shares of Class D Stock, and no shares of Class
E Stock were outstanding.
 
VOTING RIGHTS
 
    Holders  of Common Stock  are entitled to  one vote per  share on any matter
submitted to  the vote  or consent  of shareholders,  and cumulative  voting  is
prohibited in the election of directors.
 
    The  holders of Fresh Fields Common Stock are entitled to one vote per share
on all matters on  which shareholders of  Fresh Fields are  entitled to vote  or
consent.  The shares  of the Fresh  Fields Preferred Stock  are convertible into
Fresh Fields Common Stock and each  outstanding share of Fresh Fields  Preferred
Stock  has the  number of votes  equal to the  number of shares  of Fresh Fields
Common Stock  into which  such share  of Preferred  Stock may  be converted.  In
addition, the Class A Stock, Class B Stock, Class C Stock and Class D Stock vote
separately  as  a class  when considering  (i)  any changes  to the  Amended and
Restated Certificate of Incorporation  that may affect  adversely that class  of
Fresh  Fields Preferred  Stock, (ii) authorizing  the issuance  of capital stock
ranking senior to or on
 
                                       40
<PAGE>
parity with that particular class, or (iii) to approve any merger, consolidation
or sale  of  all or  substantially  all  of the  assets  of Fresh  Fields  in  a
transaction  in which the  holders of voting  securities of Fresh  Fields do not
continue to own at least 51% of  the voting securities of the surviving  entity.
Approval  of  any of  the above  enumerated  events, where  applicable, requires
separate approval  of  each of  the  following: a  majority  of the  issued  and
outstanding  shares of Class A Stock, 75%  of the issued and outstanding Class B
Stock, 75% of the issued and outstanding Class C Stock and 75% of the issued and
outstanding Class D Stock.
 
DIVIDEND AND RELATED ISSUES
 
    Subject to preferences that may  be applicable to any outstanding  Preferred
Stock,  the holders of Common Stock of  WFM are entitled to receive ratably such
dividends, if  any, as  may  be declared  from  time to  time  by the  Board  of
Directors  out  of  funds  legally  available  therefor.  The  Common  Stock  is
non-assessable, not redeemable, does not have  any conversion rights and is  not
subject  to call. Holders of shares of Common Stock have no preemptive rights to
maintain their respective percentage of  ownership in future offerings or  sales
of stock by WFM.
 
    Under  Delaware law, dividends may be paid by Fresh Fields out of either (1)
surplus or (2) out of its net profits for the fiscal year in which the  dividend
is  declared  and/or  the preceding  fiscal  year,  except when  the  capital is
diminished  to  an  amount  less  than  the  aggregate  amount  of  the  capital
represented  by  issued  and  outstanding  stock  having  a  preference  on  the
distribution  of  assets.  Unless  the  certificate  of  incorporation  provides
otherwise,  the shareholders  of a Delaware  corporation do  not have preemptive
rights. The Fresh Fields Certificate of  Incorporation does not provide for  any
preemptive  rights to the holders of Fresh Fields Common Stock, but does provide
certain preemptive rights to the holders of its Preferred Stock.
 
AMENDMENTS TO CHARTER AND BYLAWS
 
    The TBCA permits  a corporation to  amend its articles  of incorporation  so
long   as  the  amended  articles   of  incorporation  contain  only  provisions
permissible in original  articles of incorporation  filed at the  time when  the
amendment  is filed. Any amendment to the articles of incorporation requires the
approval of at least two-thirds of the shareholders entitled to vote, unless the
articles of  incorporation permits  a lesser  amount. The  Restated Articles  of
Incorporation  of WFM  permits charter  amendments to be  approved by  a vote or
consent of a majority of all of the outstanding shares of Common Stock.
 
    Under the TBCA, the power to adopt,  amend, or repeal bylaws rests with  the
board  of directors unless (i) the  articles of incorporation reserves the power
exclusively to the  shareholders in whole  or in part  or (ii) the  shareholders
expressly  reserve the power  to amend or  repeal a particular  bylaw. Under the
TBCA,  unless  the  articles  of  incorporation  or  a  bylaw  adopted  by   the
shareholders  provides otherwise,  the shareholders'  power to  amend, repeal or
adopt bylaws is concurrent with that of the directors. The WFM Bylaws  expressly
authorize the Board of Directors of WFM to adopt, alter, amend or repeal the WFM
Bylaws by a majority vote at and meeting at which a quorum is present.
 
   
    Amendments  to  the  Fresh  Fields  Restated  Certificate  of  Incorporation
generally require the approval of the  holders of a majority of all  outstanding
shares of Fresh Fields capital stock (with, in each case, each shareholder being
entitled  to one vote for each share so held). However, the holders of the Fresh
Fields Common Stock and each class of Fresh Fields preferred stock are  entitled
to  vote separately  as a class  in the case  of amendments to  the Fresh Fields
Restated Certificate that  alter or  change the powers,  preferences or  special
rights  of a class  of stock so as  to adversely affect  the holders thereof, on
certain matters related to the specific rights  of a class or series of  capital
stock,  and on all matters  where a separate class  vote is required by Delaware
law. Amendments to the  Fresh Fields Certificate that  may adversely affect  the
rights  of either the Class B Stock, Class  C Stock or Class D Stock require the
approval of 75% of the issued  and outstanding shares of that class.  Amendments
to  the Fresh  Fields Certificate  that may adversely  affect the  rights of the
Class A  Stock or  the  Fresh Fields  Common Stock  require  the approval  of  a
majority of the total shares of the issued and outstanding shares of that class.
Matters  on which  a class  vote is  required include  amendments to  change the
authorized number of shares of  such class, dividend rights, liquidation  rights
and to
    
 
                                       41
<PAGE>
change  the par value per share of such class. The Bylaws of Fresh Fields may be
amended by the shareholders  of Fresh Fields  and by the  Board of Directors  of
Fresh Fields, subject to the rights of the shareholders to amend such Bylaws.
 
APPROVAL OF, AND SPECIAL RIGHTS WITH RESPECT TO, MERGERS OR CONSOLIDATIONS AND
CERTAIN OTHER TRANSACTIONS; APPRAISAL RIGHTS
 
    Fresh  Fields is not subject to Section  203 of the DGCL, governing business
combinations with affiliated parties and does not otherwise have any  particular
anti-takeover  or other  provisions in  its Certificate  of Incorporation, other
than class voting on such transactions, or Bylaws.
 
    Under Delaware law, appraisal rights are generally available for the  shares
of  any class or series  of stock of Fresh Fields  in a merger or consolidation,
provided that no appraisal rights are available  for the shares of any class  or
series  of stock which, at the record date  for the meeting held to approve such
transaction,  were  either  (i)  listed  on  a  national  security  exchange  or
designated  as a  national market  system security  on an  interdealer quotation
system by the National Association of Securities Dealers, Inc. ("NASD") or  (ii)
held  of record by more than 2,000 shareholders. Even if the shares of any class
or series of stock meet the requirements of clause (i) or (ii) above,  appraisal
rights  are available for such class or series if the holders thereof receive in
the merger  or  consolidation  anything  except: (i)  shares  of  stock  of  the
corporation  surviving  or resulting  from  such merger  or  consolidation; (ii)
shares of stock  of any other  corporation which  at the effective  date of  the
merger  or consolidation  is either listed  on a national  securities change, or
designated as  a national  market system  security on  an interdealer  quotation
system by the NASD or held of record by more than 2,000 shareholders; (iii) cash
in  lieu of  fractional shares;  or (iv)  any combination  of the  foregoing. No
appraisal rights are available to  shareholders of the surviving corporation  if
the merger did not require their approval.
 
    The   TBCA  does   not  regulate   business  combinations   with  interested
shareholders and  no comparable  provisions  have been  adopted  by WFM  in  its
Articles of Incorporation or Bylaws.
 
    Except  as  indicated  below,  under the  TBCA,  a  merger  or consolidation
generally must be approved by the holders  of at least two-thirds of all of  the
outstanding  shares of each constituent corporation entitled to vote. The merger
or consolidation of a wholly-owned subsidiary  into or with a third  corporation
does  not require shareholder approval. The sale  of all or substantially all of
the assets  of  a corporation  must  be approved  by  the holders  of  at  least
two-thirds  of the outstanding stock entitled to vote. The TBCA does not require
a shareholder vote of the surviving corporation in a merger, unless required  by
the  surviving  corporation's  articles  of  incorporation,  if  (i)  the merger
agreement does  not amend  the  existing articles  of incorporation,  (ii)  each
shareholder   of  the  surviving  corporation   whose  shares  were  outstanding
immediately before the effective date of the merger will hold the same number of
shares, with  identical  designations, preferences,  limitations,  and  relative
rights,  immediately after the merger;  (iii) the voting power  of the number of
voting shares of stock issued  and issuable as a result  of the merger does  not
exceed  by more  than 20% the  voting power  of the shares  of stock outstanding
immediately prior  to the  effective date  of  the merger;  (iv) the  number  of
participating  shares  outstanding  immediately  after  the  merger  plus  those
issuable as  a result  of  the merger  does  not exceed  by  more than  20%  the
outstanding  pre-merger total,  and (v)  the board  of directors  recommends the
plan. As permitted by the TBCA, WFM Articles of Incorporation have altered  this
provision  to permit approval by a majority  of the outstanding shares of Common
Stock.
 
    Under the TBCA, any shareholder of  a domestic corporation has the right  to
dissent  from (i) any plan of merger on  which he was entitled under the TBCA to
vote,  (ii)  any  sale,  lease,  exchange,  or  other  disposition  of  all,  or
substantially  all, of the property and assets of the corporation which required
shareholder approval, and (iii) any plan of exchange pursuant to Article 5.02 of
the TBCA in which the shares of  the shareholder are to be acquired. This  right
is  not available with  regard to a  plan of merger  in which there  is a single
surviving corporation, or from  a plan of exchange,  if (i) the affected  shares
are  listed  on  a national  securities  exchange  or held  by  more  than 2,000
shareholders and (ii) the shareholder is  not required to accept anything  other
than  shares of the  surviving corporation or  another publicly held corporation
(except for payments in lieu of fractional shares).
 
                                       42
<PAGE>
SPECIAL MEETINGS; ACTION WITHOUT MEETING
 
    Under the TBCA, special  meetings of shareholders may  be called by (i)  the
president,  (ii) the board  of directors, (iii) those  persons authorized by the
corporation's articles of incorporation  or bylaws, and (iv)  the holders of  at
least 10% of the shares entitled to vote, unless the charter specifics a greater
(but  not more than  50%) or lesser  number. The WFM  Bylaws also authorizes the
chief executive officer to call a special meeting of shareholders at any time.
 
    Any action required or permitted to be taken by shareholder vote may,  under
the  TBCA, be taken without  a meeting by written  consent describing the action
taken and signed by  the holders of all  of the shares entitled  to vote on  the
action.  The  TBCA permits  the articles  of incorporation  to permit  action by
written consent  of the  minimum number  of  votes that  would be  necessary  to
authorize  or  take  the action  at  a  meeting. The  WFM  Restated  Articles of
Incorporation does not permit shareholder action without a meeting by less  than
unanimous consent.
 
    Under  Delaware law, special  meetings of the shareholders  may be called by
the Board  of  Directors or  such  other person  as  may be  authorized  by  the
certificate of incorporation or the bylaws.
 
    Under  Delaware  law,  unless  otherwise  provided  in  the  certificate  of
incorporation, any action which may be taken  or is required to be taken at  any
annual  or  special meeting  of shareholders,  may be  taken without  a meeting,
without prior notice and without a vote, if a consent in writing, setting  forth
the  action so taken, is  signed by the holders  of outstanding stock having not
less than the minimum number  of votes that would  be necessary to authorize  or
take  such action at a meeting at which all shares entitled to vote thereon were
present and voted.
 
LIMITATIONS OF LIABILITY AND INDEMNIFICATION MATTERS
 
    The TBCA allows  corporations to  indemnify a director,  officer, agent,  or
employee  against civil or criminal liability if such person acted in good faith
and in a manner  he reasonably believed to  be in, or not  opposed to, the  best
interests  of the corporation, and,  with respect to any  criminal action, if he
had no reasonable cause to believe his conduct was unlawful. A director may  not
be  indemnified  in  respect  of  a  proceeding if  he  is  held  liable  to the
corporation or received an  improper personal benefit, except  to the extent  of
reasonable  expenses actually incurred, and no  indemnification shall be made in
respect of  any  proceeding  in  which  the person  was  guilty  of  willful  or
intentional  misconduct. In any action in which the director, officer, agent, or
employee has been successful, on the  merits or otherwise, the corporation  must
indemnify him against reasonable expenses. The indemnification provisions of the
TBCA   provide   that  they   are  not   exclusive   of  additional   rights  to
indemnification.
 
    The WFM  Articles  of  Incorporation  and  Bylaws  provide  that  directors,
officers,  employees, agents, and  persons serving in  similar capacities at the
request of the corporation  are indemnified to the  fullest extent permitted  by
the TBCA.
 
    The  TBCA also allows a corporation's articles of incorporation to eliminate
or limit a director's personal liability to the corporation or its  shareholders
for  monetary  damages for  the director's  breach  of his  fiduciary duty  as a
director. However,  the corporation  may  not eliminate  or limit  a  director's
liability  for  (i)  any  breach  of  the  director's  duty  of  loyalty  to the
corporation or its  shareholders, (ii) acts  or omissions not  in good faith  or
involving  intentional  misconduct  or a  knowing  violation of  law,  (iii) any
transaction from which  the director  derived an improper  personal benefit,  or
(iv)  an act  or omission  for which  the liability  of a  director is expressly
provided by an applicable statute.
 
    The WFM  Restated  Articles of  Incorporation  limit the  liability  of  WFM
directors  to the full extent  permitted by Texas law now  or in the future, and
state that any repeal or modification  of the TBCA provision will not  adversely
affect any right or protection of any WFM director that exists immediately prior
to such repeal or modification.
 
   
    Fresh  Fields's Restated Certificate of  Incorporation provides that, to the
fullest extent permitted by Delaware Law,  Fresh Fields's directors will not  be
liable  for monetary damages for breach of the directors' fiduciary duty of care
to  Fresh  Fields  and  its  shareholders.  The  provision  in  Fresh   Fields's
    
 
                                       43
<PAGE>
Certificate  of  Incorporation  does not  eliminate  the  duty of  care,  and in
appropriate circumstances  equitable remedies  such as  an injunction  or  other
forms of non-monetary relief would remain available under the DGCL.
 
          INCREASE IN AUTHORIZED NUMBER OF SHARES OF WFM COMMON STOCK
 
    WFM  is authorized to issue 30,000,000 shares of Common Stock, no par value,
of which approximately 14,273,911 shares were  outstanding as of June 30,  1996,
and  2,056,795 shares reserved for outstanding unexercised options and 5,000,000
shares of Preferred Stock, $.01 par value ("Preferred Stock"), none of which  is
outstanding. If the Merger is consummated, WFM will issue in excess of 5,000,000
additional shares of Common Stock. See "The Merger."
 
   
    The  Board of Directors  recommends that shareholders  vote for the proposed
amendment to increase WFM's authorized shares  of Common Stock. It is  necessary
to  increase the  Common Stock to  provide for continued  flexibility to declare
stock splits or stock dividends in  the future when appropriate or the  issuance
of  additional shares  (in financings  or acquisitions)  when appropriate. Aside
from the issuances of  Common Stock pursuant to  employee stock options and  the
Merger,  WFM does not currently have plans for the issuance of additional shares
of Common Stock.
    
 
    Approval of  the  proposed amendment  (the  text  of which  is  attached  as
Appendix D hereto) requires the affirmative vote of the holders of a majority of
the  shares of Common Stock issued and outstanding  as of the record date of the
Special Meeting.
 
    THE BOARD OF DIRECTORS  RECOMMENDS THAT SHAREHOLDERS  VOTE FOR THE  PROPOSED
ADOPTION AMENDMENT TO INCREASE WFM'S AUTHORIZED SHARES OF COMMON STOCK.
 
            AMENDMENT TO THE 1992 STOCK OPTION PLAN FOR TEAM MEMBERS
 
    The  proposed amendment  to the Team  Member Option Plan  would increase the
number of shares of common stock subject to the plan from 2 million shares to  3
million  shares. Approval of this amendment requires the affirmative vote of the
holders of a majority of  the shares of common  stock represented at the  Annual
Meeting.  THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR APPROVAL OF THE AMENDMENT
TO THE TEAM MEMBER OPTION PLAN.
 
   
    The purpose of  the Team  Member Option Plan  is to  encourage an  ownership
attitude among Team Members at WFM. All Team Members are eligible to participate
in  the Team Member Option Plan, subject to length of service criteria which are
generally five  years  or 10,000  hours  of  employment with  the  Company.  The
intention  of the  Company in  administering the Team  Member Option  Plan is to
provide Team  Members  with  an  ongoing  incentive  to  increase  earnings  and
productivity,  to acknowledge superior service  contributions by Team Members to
WFM and to  recognize promotions  of Team Members.  The Board  of Directors  has
approved  the increase of shares subject to  the Team Member Option Plan in view
of the significant increase  in the number  of Team Members as  a result of  the
Merger  and to enable WFM to fulfill  its obligations under the Merger Agreement
to assume  Fresh Fields'  outstanding  options to  its  employees. In  order  to
continue  to obtain the  beneficial effects of  the Team Member  Option Plan, it
will be necessary to increase the number  of shares available under the plan  to
provide for future options that may be granted to the Team Members at the stores
to be acquired in the Merger who were formerly employees of Fresh Fields.
    
 
    As of June 30, 1996, options to purchase an aggregate of 1,771,145 shares of
common  stock (net of  options canceled) had  been granted pursuant  to the Team
Member Option  Plan, options  to  purchase 180,170  shares had  been  exercised,
options  to  purchase 1,590,975  shares remained  outstanding, and  only 228,855
shares remained available  for future  grant. As of  June 30,  1996, the  market
value  of  all  shares  of  common  stock  subject  to  outstanding  options was
approximately $42,161,000.00 (based upon  the closing sale  price of the  Common
Stock  as reported on the  Nasdaq NSM on June 28,  1996). During the 1995 fiscal
year, options covering 363,400 shares of Common Stock were granted to  employees
of WFM.
 
                                       44
<PAGE>
   
    As  of June 30, 1996, the following  current executive officers named in its
proxy statement for its  1996 annual meeting of  shareholders have been  granted
options  under the Team Member Option Plan in the amount indicated: John Mackey,
Chief Executive Officer,  26,000 shares;  Peter Roy,  President, 51,000  shares;
Chris  Hitt,  Regional  President,  71,700  shares;  and  Don  Moffitt, Regional
President, 23,700 shares.  Since adoption of  the Team Member  Option Plan,  all
current  executive  officers, as  a group,  have  been granted  options covering
410,550 shares of common stock which represents approximately 23.2% of the total
number of options granted pursuant to the Team Member Option Plan. The foregoing
amounts do not include options granted under the 1987 Option and Incentive  Plan
which was terminated in 1992, except as to options previously granted.
    
 
    Stock  options  currently  issued  under the  Team  Member  Option  Plan are
currently entitled to "incentive stock option" treatment for federal income  tax
purposes  provided by  Section 422A of  the Internal Revenue  Code. An optionee,
upon exercise of an option under the  Team Member Option Plan, will not  realize
taxable  income (but may generate a tax  preference item which may result in tax
liability under  alternative  minimum tax  provisions),  nor will  WFM  then  be
entitled  to a deduction.  The gain realized upon  the subsequent disposition of
the stock acquired upon exercise of the options will be entitled to capital gain
treatment, provided that no such disposition is made within two years after  the
option  was granted and one year after the option was exercised. If such holding
period requirements are not satisfied, the optionee will realize ordinary income
equal to the lesser  of (i) the fair  market value of the  stock on the date  of
exercise  minus the  exercise price or  (ii) the amount  realized on disposition
minus the exercise price, and  will receive a credit  against income tax to  the
extent  alternative minimum  tax liability  was incurred  upon exercise.  If the
optionee must recognize ordinary income, WFM will be entitled to a corresponding
deduction. The foregoing statements  are based upon  current federal income  tax
laws  and regulations and are subject to change if the tax laws and regulations,
or interpretations thereof, change.
 
    In addition, the  Team Member  Option Plan  may establish  for officers  and
directors  of  WFM an  exemption from  the  provisions of  Section 16(b)  of the
Exchange Act for the grants of  options. Section 16(b) provides for recovery  by
WFM of profits made by officers and directors on short-term trading in shares of
Common  Stock. Grants of options to purchase  common stock under the Team Member
Option Plan by  officers and  employee-directors of WFM  may be  entitled to  an
exemption  from the operation of Section  16(b), provided certain conditions are
met under the rules and regulations of the Commission.
 
                                       45
<PAGE>
   
                   ABSENCE OF MARKET FOR AND DIVIDENDS ON THE
                              FRESH FIELDS' SHARES
    
 
    No  active trading market  exists with respect  to any of  the shares of any
class of  capital stock  of Fresh  Fields. Such  shares are  not listed  on  any
exchange  and are not  traded in the over-the-counter  market. No dividends have
been declared or paid by Fresh Fields on any class of its capital stock. It  has
been  the  policy of  Fresh Fields  to retain  all funds  for investment  in the
business. Fresh  Fields' agreement  with its  lenders restricts  the payment  of
dividends. Fresh Fields has 218 shareholders of record.
 
                                       46
<PAGE>
                     FRESH FIELDS' SELECTED FINANCIAL DATA
 
    The  following table  present selected  historical financial  data for Fresh
Fields for each of the five fiscal  years ended December 30, 1995, December  31,
1994,  January 1, 1994,  December 26, 1992,  and December 28,  1991, and for the
thirteen weeks ended  March 30, 1996.  The data presented  are derived from  the
financial  statements of Fresh Fields and should be read in conjunction with the
more detailed information and financial  statements and notes thereto, of  Fresh
Fields,  which are included elsewhere in this Proxy Statement/Prospectus. In the
opinion of the  management of  Fresh Fields, the  interim financial  information
includes all adjustments (consisting only of normal recurring accruals) that are
considered  necessary for a  fair presentation of the  results of operations for
such periods. Results for the interim periods are not necessarily indicative  of
results for the year.
 
   
<TABLE>
<CAPTION>
                                                                           AS OF OR FOR THE FISCAL YEAR ENDED
                               AS OF OR FOR    AS OF OR FOR THE   -----------------------------------------------------
                               THE THIRTEEN     THIRTEEN WEEKS     DECEM-     DECEM-      JANU-     DECEM-     DECEM-
                               WEEKS ENDED      ENDED APRIL 1,     BER 30,    BER 31,    ARY 1,     BER 26,    BER 28,
                              MARCH 30, 1996         1995           1995       1994       1994       1992       1991
                              --------------  ------------------  ---------  ---------  ---------  ---------  ---------
                                             (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS AND OPERATING DATA)
<S>                           <C>             <C>                 <C>        <C>        <C>        <C>        <C>
STATEMENT OF OPERATIONS
 DATA:
  Sales.....................    $   63,766        $   47,811      $ 213,561  $ 170,365  $ 116,947  $  40,336  $   6,577
  Cost of goods sold and
   occupancy costs..........        42,740            31,294        142,491    114,985     78,594     27,548      4,510
                              --------------      ----------      ---------  ---------  ---------  ---------  ---------
    Gross profit............        21,026            16,517         71,070     55,380     38,353     12,788      2,067
  Direct store expenses.....        17,124            12,968         63,325     48,335     36,993     12,947      3,353
  Pre-opening costs.........           310               438          1,964      1,033      3,457        766        131
  General and administrative
   expenses.................         2,978             2,779         12,388      9,176      7,536      3,964      1,665
  Store relocation/closing
   costs....................        --                --              5,758      2,457        564     --
                              --------------      ----------      ---------  ---------  ---------  ---------  ---------
    Income (loss) from
     operations.............           614               332         (6,607)    (8,922)   (12,090)    (5,003)    (3,082)
  Net interest income
   (expense)................          (201)              212            165        256        465        478        232
                              --------------      ----------      ---------  ---------  ---------  ---------  ---------
    Income (loss) before
     income tax expense.....           413               544         (6,442)    (8,666)   (11,625)    (4,525)    (2,850)
  Income tax expense........        --                --             --            130     --         --
                              --------------      ----------      ---------  ---------  ---------  ---------  ---------
    Net income (loss).......    $      413        $      544      $  (6,442) $  (8,666) $ (11,755) $  (4,525) $  (2,850)
                              --------------      ----------      ---------  ---------  ---------  ---------  ---------
                              --------------      ----------      ---------  ---------  ---------  ---------  ---------
  Net income (loss) per
   common share.............    $     0.05        $     0.06      $   (0.76) $   (1.14) $   (1.80) $   (1.13) $   (1.61)
                              --------------      ----------      ---------  ---------  ---------  ---------  ---------
                              --------------      ----------      ---------  ---------  ---------  ---------  ---------
  Weighted average shares
   outstanding..............         8,552             8,479          8,499      7,582      6,530      4,003      1,768
                              --------------      ----------      ---------  ---------  ---------  ---------  ---------
                              --------------      ----------      ---------  ---------  ---------  ---------  ---------
OPERATING DATA:
  Number of shares at end of
   period...................            21                16             19         14         12          5          2
  Annualized store sales per
   square foot..............    $      530            --          $     543  $     548  $     505  $     498  $     443
  Average weekly sales per
   store....................    $  228,000            --          $ 241,000  $ 249,000  $ 234,000  $ 237,000  $ 184,000
BALANCE SHEET DATA:
  Working capital
   (deficit)................    $     (445)       $   11,766      $  (4,891) $  13,143  $  10,548  $  20,954  $   5,243
  Total assets..............        71,778            67,986         73,240     68,281     56,842     40,384     11,839
  Long-term debt (including
   current maturities)......         7,000            --              5,000     --         --         --         --
  Shareholders' equity......        49,982            55,926         49,069     55,383     48,768     35,693      9,654
</TABLE>
    
 
- ------------------------
 
                                       47
<PAGE>
             FRESH FIELDS' MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS
 
    The following discussion and analysis should be read in conjunction with the
Fresh Fields' Financial Statements and Notes thereto appearing elsewhere in this
Proxy Statement/Prospectus.
 
GENERAL
 
    At  June 30, 1996, Fresh Fields  operated twenty-two stores. The table below
shows the store openings by year.
 
<TABLE>
<CAPTION>
                                                            BEGINNING      OPENED      CLOSED/RELOCATED      ENDING
                                                          -------------  -----------  -------------------  -----------
<S>                                                       <C>            <C>          <C>                  <C>
1991....................................................       --                 2           --                    2
1992....................................................            2             3           --                    5
1993....................................................            5             8                1               12
1994....................................................           12             3                1               14
1995....................................................           14             6                1               19
1996 (through June 30)..................................           19             3           --                   22
</TABLE>
 
    The average  square  footage of  the  stores opened  in  1991 and  1992  was
approximately 20,000. In 1993, larger stores were opened having an average store
size  of 26,000 square feet. The average store  size for the 1994, 1995 and 1996
openings was  approximately 25,000  square feet.  Fresh Fields  operated in  the
Washington,  D.C. metropolitan area  until 1993, when two  stores were opened in
suburban Philadelphia  and two  in  suburban Chicago.  In 1994,  two  additional
stores  were opened in the Chicago market.  In 1995, three stores were opened in
the New York market.  At the end of  March 1996, there were  nine stores in  the
Washington,  D.C. metropolitan area, one  in Charlottesville, Virginia, three in
Philadelphia, four in Chicago and four in  the New York City area. In May  1996,
Fresh  Fields'  twenty-second store  was  opened in  Baltimore,  Maryland. Fresh
Fields operates two warehouses and commissaries, one each in Rockville, Maryland
and in  Palatine, Illinois.  The  Rockville facilities  support and  supply  the
stores on the east coast and the Palatine facilities supply the Chicago stores.
 
    The  operating results are impacted by the  number of store openings and the
relative maturity level of the stores. In the first four to six months, a  store
typically  incurs start  up losses  until the  associates become  experienced in
ordering and the  operating routine and  the staffing level  is adjusted to  the
post  grand  opening sales  level. Generally,  preopening expenses  are incurred
during the two months leading  up to a store  opening and charged to  operations
when  incurred.  General and  administrative  costs fluctuate  depending  on the
number of planned openings. These expenses vary based on the number of "managers
in training" and payroll and related expenses of associates who are  responsible
for  setting up  a new  store and training.  Also, preopening  and corporate new
store related expenses vary depending on  whether the new stores are located  in
existing or new markets.
 
   
    Fresh  Fields operates  on a 52  or 53 week  fiscal year ending  on the last
Saturday in December. The  fiscal years for  the financial statements  presented
for  the years ended  on December 30,  1995 (fiscal 1995)  and December 31, 1994
(fiscal 1994) both comprised 52  weeks. The year that  ended on January 1,  1994
(fiscal 1993) included 53 weeks. The financial statements for the first quarters
ended on March 30, 1996 and April 1, 1995, comprised thirteen weeks.
    
 
RESULTS OF OPERATIONS FOR THE 1996 FIRST QUARTER (THIRTEEN WEEKS ENDED MARCH 30,
1996)
 COMPARED TO THE 1995 FIRST QUARTER (THIRTEEN WEEKS ENDED APRIL 1, 1995)
 
    On  a 33%  sales increase,  operating income  improved to  $1,026,000 in the
first thirteen weeks of 1996. Sales for stores open for a full thirteen  periods
(comparable  store sales)  were down  5.5% in the  1996 first  quarter. The 1996
first quarter comparable store sales were impacted by cannibalization of six  of
the  thirteen  comparable  stores.  The  first  quarter  comparable  store sales
excluding cannibalized stores increased 6.6%.
 
                                       48
<PAGE>
    Fresh Fields opened two stores in the 1996 first quarter, one in Washington,
D.C. and a second in Manhasset (Long Island), New York. Both stores  experienced
strong  openings. The  high level  of sales resulted  in these  two stores being
profitable, before preopening expenses, in their first month of operation.
 
   
    The ratio of gross profit to  sales after occupancy, decreased by 150  basis
points  to 33.0% in the  1996 first quarter compared to  the same quarter of the
prior year. The decrease in  the gross profit rate  was due to price  reductions
and  higher occupancy  costs offset  in part  by lower  warehouse and commissary
operating costs. The gross margin on  products sold decreased by 1.3  percentage
points  from the lower prices in Chicago for the entire quarter and the lowering
of prices in  New Jersey  and Philadelphia  beginning in  late February.  Higher
occupancy  costs were primarily associated with  the New York market where there
were four stores in operation in the first quarter of 1996.
    
 
    Total operating  expenses were  $20,000,000 in  the 1996  first quarter,  an
increase  of 23.6% over the 1995 period.  As a percent of sales, total operating
expenses decreased to 31.4% for the 1996  first quarter from 33.9% for the  same
period  last year.  Store expenses were  reduced to  24.0% of sales  in the 1996
first quarter from 24.6%  for the same period  of the prior year.  Additionally,
general  and administrative expenses were reduced to 3.6% from 5.3%, an absolute
dollar  reduction  of  $219,000.  (Both  the  store  expenses  and  general  and
administrative costs exclude depreciation and amortization.)
 
   
    Preopening  expenses were  $310,000 in the  quarter, down  $128,000 from the
1995 first quarter even though  two stores were opened in  each of the 1996  and
1995  first  quarters. The  1995 preopening  expenses  were higher  because they
included the  cost of  entry into  the New  York market  and a  second store  in
Philadelphia, while the 1996 openings were in existing markets, one of which was
in the Washington, D.C. market. Operating income improved to $1.0 million in the
quarter  from  $332,000 for  the  first thirteen  weeks  of 1995.  First quarter
financing costs totaled $613,000 compared to interest income of $212,000 for the
1995 first  quarter. Financing  costs include  $250,000 of  amortization of  the
value  of  warrants  issued to  two  shareholders in  connection  with obtaining
extended  financing.   Additionally,  there   are  approximately   $300,000   in
unamortized financing costs associated with the extended financing which will be
fully amortized by the end of the 1996 second quarter.
    
 
RESULTS OF OPERATIONS FOR 1995 (FIFTY-TWO WEEKS ENDED DECEMBER 30, 1995)
COMPARED TO 1994
 (FIFTY-TWO WEEKS ENDED DECEMBER 31, 1994)
 
    Sales  in 1995 grew to  $213.6 million, a 25%  increase over the 1994 sales.
Comparable store sales grew  by 2.3% and 15.6%  in 1995 and 1994,  respectively.
The  1995  comparable  store  sales  increase  moderated  in  part  due  to  the
cannibalization of three of the twelve  stores in the comparable total by  three
new stores opened during the year.
 
    The  1995 gross margin  after occupancy costs  was 33.3%, an  increase of 80
basis points over 1994. In  spite of a generally  younger store base and  higher
occupancy  costs,  the combination  of  better inventory  shrinkage  control and
improved commissary and warehouse operations resulted in an improved 1995  gross
margin.  However, due to pricing  initiatives that began in  Chicago in the 1995
fourth quarter, the gross margin after occupancy was 30 basis points lower  than
the same period of the previous year.
 
<TABLE>
<CAPTION>
                                                                            QUARTERS
                                                       --------------------------------------------------
                                                          FIRST       SECOND        THIRD       FOURTH
                                                       -----------  -----------  -----------  -----------
<S>                                                    <C>          <C>          <C>          <C>
Gross profit after occupancy
  1995...............................................       34.5%        34.4%        32.8%        31.7%
  1994...............................................       33.0         33.5         31.6         32.0
</TABLE>
 
   
    After  the prices were lowered in  November, Chicago market comparable store
sales increases were in excess  of 10% where they had  been flat to down in  the
second and third quarter.
    
 
    Total operating expenses were $77,062,000 in 1995, an increase of 31.6% over
1994  total operating expenses. As a  percentage of total sales, total operating
expenses increased to  36.0% in  1995 from 34.4%  in 1994.  Store expenses  were
$56,526,000    in   1995,   an   increase    of   30%   over   1994.   Personnel
 
                                       49
<PAGE>
costs decreased as a  percent of sales compared  to 1994, while store  operating
expenses  and advertising grew at  a rate faster than  sales. The ratio of store
expenses to sales was 26.4%  in 1995 and 25.4% in  1994. The 1994 expense  ratio
was  lower because only three stores opened in that year; the ratio increased in
1995 when six stores were opened and incurred start up losses.
 
   
    General and administrative expenses were $11,773,000 in 1995, an increase of
28.3% over the 1994 expense. The ratio of general and administrative expense  to
sales  was 5.5% and 5.4% in 1995  and 1994, respectively. Excluding the training
and development costs  associated with staffing  new stores, the  administrative
cost  ratio would have decreased by 20  basis points rather than increased by 10
basis points from 1994. The 1995  general and administrative expense includes  a
$250,000  fourth quarter  charge for fees  associated with  renegotiation of the
credit facility.
    
 
    Preopening expenses  were  $1,964,000  and  $1,033,000  in  1995  and  1994,
respectively.  In 1995,  six stores  were opened  compared to  three openings in
1994. The average store preopening expense was $320,000 in 1995 and $344,000  in
1994.  The lower average preopening expense in 1995 was achieved despite opening
the New York region.  Depreciation and amortization  totaled $6,799,000 in  1995
and  $4,986,000  in  1994.  The depreciation  and  amortization,  which excludes
depreciation on warehouse and commissary fixtures and equipment that is included
in the determination  of gross  profit, increased by  36% due  to the  increased
number of stores in operation.
 
    In  late 1995, the corporate office was  relocated to a larger facility. The
old office space  adjoins the  Maryland warehouse  and was  converted back  into
warehouse  space. In connection with the corporate office relocation, a $615,000
charge was taken for writing off certain leasehold improvements and other assets
in the old office and moving related  expenses. In 1994, a $5.76 million  charge
was  taken relating to relocating the Rockville store and establishing a closing
reserve for the Fairfax store.
 
    Fresh Fields had net interest income in  both 1995 and 1994 of $165,000  and
$256,000,  respectively. The 1995 interest income is net of $262,000 in interest
expense relating to a credit facility established in July 1995.
 
RESULTS OF OPERATIONS FOR 1994 (FIFTY-TWO WEEKS ENDED DECEMBER 31, 1994)
COMPARED TO 1993
 (FIFTY-THREE WEEKS ENDED JANUARY 1, 1994)
 
    Sales in 1994 grew to  $170 million, a 46% increase  over the prior 52  week
period. The 1994 sales growth was a combination of an increase in store sales of
15.6%  and new store growth. The gross profit after occupancy decreased to 32.5%
of sales from 32.8% in 1994. The  lower gross profit rate was attributable to  a
generally  younger  mix of  stores and  to  increasing the  number of  stores in
Chicago to four where the product margins were lower than in other markets.
 
    Total operating expenses were $58,545,000 in  1994, an increase of 22%  over
1993.  As a percentage  of sales, total expenses  were 34.4% in  1994 and 41% in
1993. Store expenses were $43,349,000, or  28.5% higher than 1993. The ratio  of
store  expenses to sales improved to 25.4% in  1994 from 28.8% in 1993. The 1993
ratio was high because of  the effect of opening eight  new stores on a base  of
only  five open  at the  beginning of the  year. The  1994 ratio correspondingly
decreased because only three stores were opened.
 
    General and administrative expenses were  $9,176,000 in 1994 and  $7,536,000
in  1993 or 5.4%  of sales and 6.4%  of sales, respectively.  The ratio to sales
grew, despite a 48% increase in sales,  due to higher spending for training  and
staffing  for the planned growth for 1995. Depreciation and amortization totaled
$4,986,000 in 1994 and $3,258,000 in 1993. Depreciation and amortization,  which
excludes  depreciation on warehouse  and kitchen fixtures  and equipment that is
included in gross profit, increased by 53% due to the increased number of stores
in operation. The loss before store relocation and closing costs was reduced  to
$3,165,000  in 1994  from $9,633,000 in  1993. The store  relocation and closing
costs in 1994 related to the relocation of the Rockville store and writing  down
the Fairfax store assets in anticipation of a future relocation. The 1993 charge
related to closing the Richmond, Virginia store.
 
                                       50
<PAGE>
LIQUIDITY AND CAPITAL RESOURCES
 
    Fresh  Fields' primary  capital requirements have  been for  funding the new
store expansion plan. Capital is required for new store fixtures and  equipment,
preopening  costs and  funding new  store start up  losses, which  occur in each
store's first four to six months of operations. The working capital requirements
for a new store are not significant.
 
    Capital expenditures were $23.2 million, $14.6 million, and $27.3 million in
1995, 1994  and  1993, respectively.  The  new store  capital  requirements  for
leasehold  improvements vary  depending on the  condition of  the facility Fresh
Fields  is  leasing  and   the  funds  the   landlord  is  contributing   toward
improvements.  The average per store capital expended in 1995, 1994 and 1993 was
$2.8 million, $3.4 million and $3.0  million, respectively. (The 1995 per  store
average  excludes one store from the calculated average that was entirely funded
by the landlord.) The cost per a standard store where the landlord has  provided
"built-to-suit"  space has  decreased in  each of 1994  and 1995,  with the last
several stores' expenditures for leasehold improvements, fixtures and  equipment
totaling  on average approximately $2.5  million. The remaining capital expended
in each  year  was for  store  maintenance, systems,  warehouse  and  commissary
fixtures and equipment and office equipment and fixtures.
 
    Operations  provided cash of $3.3 million in  1995 and $5.9 million in 1994,
and used $9.0  million of cash  in 1993. Fresh  Fields' expansion programs  have
been financed primarily with equity. In December 1994, Fresh Fields sold 874,000
shares  of Class D Stock for aggregate  proceeds of $14.8 million. In July 1993,
it sold 1,786,000 Class C  Stock for $24.8 million.  In July 1995, Fresh  Fields
entered  into a revolving  credit agreement which provides  for borrowings up to
$10.0 million and  increases as Fresh  Fields' cash flow  increases. The  credit
facility  is secured by a lien on substantially all of Fresh Fields' assets, and
includes various restrictive covenants. Fresh Fields breached certain  covenants
in November 1995. The lender agreed to forbear from taking any action until June
30,  1996, and subsequently extended their  forbearance to November 30, 1996. At
the end of the 1996 first quarter, borrowings under the credit facility  totaled
$7.0 million.
 
INFLATION
 
    Fresh  Fields does  not believe  its operations  are materially  impacted by
inflation. Generally, Fresh Fields has been  able to lower its product costs  as
its  volume of purchases has increased  by selectively committing to promotional
arrangements and  by utilizing  alternative  suppliers. The  remaining  material
operating  cost is payroll,  which is indexed  to prevailing wage  rates in each
market in which Fresh Fields operates, and is only to a smaller degree  affected
by inflation.
 
SEASONALITY AND QUARTERLY PERIODS
 
   
    The  business is somewhat seasonal, with  the highest sales occurring in the
spring, or  the second  quarter, when  fruits and  vegetables are  "coming  into
season."  The next  most important  sales periods  are the  fall, or  the fourth
quarter, and the winter, or the first quarter. The fall quarter is benefitted by
the Thanksgiving, Christmas  and Hanukkah holidays.  Fresh Fields believes  that
the first quarter is relatively strong because it is a time when individuals are
reaffirming  their "eat  healthy" resolutions.  The lowest  sales period  is the
summer,  or  third  quarter,  when  many  customers  take  vacations  and   food
consumption is generally reduced by warmer weather.
    
 
    In   the  past,  the  profitability  of   the  business  has  been  affected
significantly by the number of store openings in the current and prior  quarter.
However,  it is also  affected by seasonality.  In periods of  higher sales, the
fixed costs of the business are leveraged for improved profitability. Management
believes the fixed costs  in this business are  higher than most food  retailing
because  of the central commissary, in-store  bakeries and the higher per square
foot store capital and maintenance costs. The third quarter that includes  July,
August  and September is the least profitable on a same store basis due to lower
sales and  higher produce  and other  perishable product  shrinkage that  occurs
during the warmer weather.
 
                                       51
<PAGE>
                            BUSINESS OF FRESH FIELDS
 
    Fresh  Fields  owns  and  operates  twenty-two  large  format,  full service
supermarkets specializing in fresh and natural foods in the eastern and midwest.
In addition to these stores, Fresh Fields maintains separate facilities for  its
corporate office, commissaries and warehouses.
 
    Fresh  Fields, which was  founded in 1991,  is one of  the country's largest
chains of fresh and natural  foods supermarkets. The principal executive  office
of  Fresh Fields  is located  at 6015  Executive Boulevard,  Rockville, Maryland
20852, and its telephone number is 301-984-3737.
 
    Fresh Fields opened its first store in Rockville, Maryland in 1991 and today
operates stores in  seven states  and the  District of  Columbia. Fresh  Fields'
stores  are generally in excess of 20,000 square feet and offer a wide selection
of high quality, natural foods, perishables and grocery items. They are designed
to feel like supermarkets with a dedication to fresh, healthy eating, as opposed
to a large  health food  store. The  stores strive to  carry a  wide variety  of
organic  and conventionally  grown produce, fresh  fish and  seafood and hormone
free meats.  They  feature the  following  departments: in-house  bakery,  bulk,
dairy,  fish  and seafood,  floral, frozen  foods, prepared  foods/deli, general
merchandise, grocery, meat,  cheese and  pasta, produce and  nutrition and  body
care.  Many of  the stores  also have  an in-store  cafe, which  is a self-serve
eating area where shoppers can  enjoy a meal from the  deli or a snack from  the
bakery.
 
PRODUCTS
 
    Generally,  the products  sold in  Fresh Fields'  stores meet  the following
guiding principles: (i) foods that  are organically produced whenever  feasible,
(ii)  foods  that are  free of  synthetic  preservatives, artificial  colors and
flavors, (iii) foods that are free of synthetic sweeteners, (iv) foods that  are
free  of hydrogenated oils, tropical oils and cottonseed oil, (v) grain products
that are never bleached or bromated,  (vi) meats that are obtained from  animals
raised  without hormones and other growth-promoting  drugs, (vii) foods that are
never irradiated,  (viii) products  that are  not tested  on animals,  and  (ix)
household products that do not contain phosphates or chlorine.
 
    Each  department is  designed to present  a wide assortment  of products. In
addition to traditionally  popular items,  Fresh Fields carries  many harder  to
find  products  that fall  within its  guiding  principles. Special  emphasis is
placed on items that are low in fat,  low in calories, milk free or wheat  free.
Fresh  Fields  carries  many  vegetarian and  organic  selections.  To  meet its
customers' needs,  Fresh  Fields has  also  started to  carry  some  "cross-over
products"  that  are high  quality conventional  products that  do not  meet the
guiding principles. These  products account  for approximately 1%  of the  items
Fresh Fields carries.
 
STORES
 
    Fresh  Fields has  22 stores  chain-wide. It  has 11  stores in  the greater
Washington metropolitan area including the  District of Columbia and suburbs  of
Virginia and Maryland. Fresh Fields has three Philadelphia stores. The stores on
the  east  coast  are  served  through a  central  warehouse  and  commissary in
Rockville, Maryland.
 
    Fresh Fields also has four stores in the greater Chicago metropolitan  area,
which  are  served  through  a central  warehouse  and  commissary  in Palatine,
Illinois.
 
    In 1995, Fresh Fields  entered the greater New  York City metropolitan  area
and now has stores in Connecticut, New Jersey and Long Island.
 
                                       52
<PAGE>
    The  location, size and date opened of  each of Fresh Fields' stores are set
forth below:
 
<TABLE>
<CAPTION>
                                                              APPROXIMATE GROSS
STORE                                                          SQUARE FOOTAGE     DATE OPENED
- ------------------------------------------------------------  -----------------  -------------
<S>                                                           <C>                <C>
Rockville, MD...............................................         23,000            05/91
Bethesda, MD................................................         14,000            11/91
Falls Church, VA............................................         14,000            02/92
Alexandria, VA..............................................         29,000            09/92
Charlottesville, VA.........................................         27,000            11/92
North Wales, PA.............................................         21,000            04/93
Devon, PA...................................................         28,000            05/93
Annapolis, MD...............................................         26,000            06/93
Palatine, IL................................................         29,000            07/93
Naperville, IL..............................................         30,000            07/93
Springfield, VA.............................................         24,000            10/93
Evanston, IL................................................         25,000            05/94
Chicago, IL.................................................         24,000            06/94
Greenwich, CT...............................................         28,000            03/95
Wynnewood, PA...............................................         28,000            04/95
Millburn, NJ................................................         29,000            06/95
Montclair, NJ...............................................         18,000            06/95
Gaithersburg, MD............................................         26,000            09/95
Reston, VA..................................................         26,000            11/95
Washington, D.C.............................................         30,000            01/96
Manhasset, NY...............................................         21,000            02/96
Baltimore, MD...............................................         25,000            05/96
</TABLE>
 
    In October 1993,  Fresh Fields closed  its Richmond, Virginia  store due  to
poor  prospects for  profitable operations, and  in November  1995, replaced its
Fairfax, Virginia store with the Reston, Virginia Store and subsequently  closed
the Fairfax store in April 1996.
 
COMPETITION
 
    Fresh Fields' competitors currently include other natural food supermarkets,
conventional and specialty supermarkets, natural food stores and small specialty
shops.  Conventional and specialty supermarkets compete with Fresh Fields in one
or more  product  categories.  However, they  are  expanding  aggressively  into
marketing a broad range of natural foods and are thereby competing more directly
with  Fresh Fields for products, customers  and locations. Some of Fresh Fields'
competitors have been in business longer or have greater financial or  marketing
resources than Fresh Fields, and they may be able to devote greater resources to
securing  suitable  locations  and  to  sourcing,  promoting  and  selling their
products.
 
EMPLOYEES
 
    Fresh Fields invests heavily  in a well-trained,  service oriented group  of
associates.  It employs over 2,600 full-  and part-time employees. Fresh Fields'
service-intensive operations require consistent management dedication, skill and
a sense of ownership. Department managers and higher-level managers are  granted
stock  options  or  restricted stock  to  compensate them  for  performance that
promotes Fresh Fields' long-term success.  Employees may participate in  certain
employee benefit programs which in some instances are tied to store performance.
 
    Fresh  Fields' employees are not represented  by a labor union or collective
bargaining agreement.  Some  of Fresh  Fields'  stores  are from  time  to  time
targeted  by  union  representatives in  an  effort to  encourage  Fresh Fields'
employees to organize.
 
                                       53
<PAGE>
TRADEMARKS
 
    The name  "Fresh Fields"  and Fresh  Fields' stylized  logos are  registered
service marks of Fresh Fields.
 
LEGAL PROCEEDINGS
 
   
    From  time to time, Fresh  Fields is involved in  lawsuits that Fresh Fields
considers to be in the  normal course of its  business. These lawsuits have  not
resulted  in any material losses  to date. In ALBERT  J. DWOSKIN V. FRESH FIELDS
MARKETS, INC., plaintiff, the Fairfax landlord,  filed an action in the  Circuit
Court  of Fairfax  County, Virginia, alleging  that because  Fresh Fields scaled
back its store operations in  November 1995, it had  breached the lease and  the
covenant  of  good faith  and fair  dealing.  The plaintiff  is seeking  over $3
million in damages. Fresh Fields believes that this suit is without merit and is
aggressively defending itself in this matter.
    
 
PROPERTIES
 
   
    All of  Fresh  Fields'  stores, including  its  headquarters  in  Rockville,
Maryland, are leased from unaffiliated parties.
    
 
MARKETING
 
    Fresh  Fields' stores are  supported by advertising  and marketing programs.
The type of  programs vary  depending on the  individual market.  Traditionally,
Fresh  Fields has favored print and radio, as well as direct mail. The corporate
office has a marketing department that works with several agencies. Fresh Fields
is also dedicated to the education of its customers through a variety of product
literature,  including  a  guide  to  the  store  and  its  guiding  principles,
information about its products and helpful hints and recipes.
 
BUYING, REPLENISHMENT AND DISTRIBUTION
 
    The  buying  and merchandising  teams of  Fresh  Fields source  a constantly
changing array of fresh and natural  foods, along with basic supermarket  items.
The  buyers  have the  responsibility for  establishing the  product assortment,
determining the method  of distribution and  frequency of ordering,  negotiating
the  costs, setting the  selling prices, and setting  the merchandising plan and
any promotional plan. In the last year,  a great deal of effort has been  placed
on expanding the assortment, especially for bringing in "crossover" products.
 
    Organic   and  conventional  fruits,  vegetables   and  herbs  are  supplied
predominantly through the Rockville or Chicago warehouses. Produce is  generally
bought  direct from  the growers and  shipped direct to  the warehouses. Coffee,
grains, beans, nuts, seeds,  cereals, mixes and dried  fruits are also  supplied
predominantly through one of the two warehouses.
 
    The  buyers source  fish and  seafood and  arrange shipment  directly to the
store.
 
   
    Fresh Fields'  stores also  order  many items  directly from  vendors  which
deliver  them directly to the store. Grocery, frozen and diary items are ordered
and received directly from the vendors. Certain high volume and cube items, such
as bottled  water, paper  and certain  cleaning products,  are supplied  through
Fresh  Fields' Rockville warehouse. Nutrition and body care products are shipped
directly to each  store. Beef, pork  and poultry products  are also ordered  and
received directly by the store.
    
 
    Certain  prepared foods, pasta, pasta sauces  and various other products are
prepared by the commissaries daily.
 
                                       54
<PAGE>
   
                SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS
                      AND MANAGEMENT OF FRESH FIELDS, INC.
    
 
   
<TABLE>
<CAPTION>
                                                                                                 AMOUNT AND
                                                                   AMOUNT AND                     NATURE OF
                                                                   NATURE OF                     BENEFICIAL
                                                                   BENEFICIAL                    OWNERSHIP:
                                                                   OWNERSHIP      PERCENT OF       COMMON       % OF CLASS:
                                                                     FULLY        CLASS FULLY    OPTIONS AND  COMMON OPTIONS
    TITLE OF CLASS        NAME AND ADDRESS OF BENEFICIAL OWNER      DILUTED       DILUTED(1)     WARRANTS(2)  AND WARRANTS(3)
- ----------------------  ----------------------------------------  ------------  ---------------  -----------  ---------------
<S>                     <C>                                       <C>           <C>              <C>          <C>
Common Shares           Carlyle Group Interests(4)                  2,651,067(5)         25.3%      613,710           30.5%
                        Goldman, Sachs Interests(6)                 3,498,320(7)         33.3       703,028           34.9
                        Tiger Management Interests(8)                 963,007(9)          9.2        40,358            2.0
                        Peter Bernon                                  112,873(10)          1.2        7,500          *
                        Director
                        David W. Dupree                                   572(11)        *              286          *
                        Director
                        David Fuente                                   34,000(12)        *           24,000            1.1
                        Director
                        Janet Hoffman                                   9,375(13)        *            1,875          *
                        Director of Human Resources
                        Stephen F. Mandel, Jr.                          5,932(14)        *                0          *
                        Director
                        Edward Mathias                                  4,000(15)        *            2,000          *
                        Director
                        Jack Murphy                                   268,287(16)          2.6      137,384            6.8
                        Chief Operating Officer
                        Mark S. Ordan                                 536,573(17)          5.1      274,768           13.6
                        CEO and Director
                        Howard Schultz                                 37,614(18)        *           20,000          *
                        Director
                        Mark Smiley                                    25,000(19)        *            6,250          *
                        Chief Financial Officer
                        Vasiliki Tsaganos                              10,000(20)        *                0          *
                        All Officers and Directors as a Group       1,604,226           10.0        474,063           23.5
Class A Preferred       Carlyle Group Interests                       766,950           39.3
Shares
                        Tiger Management Interests                    338,983           17.4
                        Sutler Hill Ventures(21)                      123,293            6.3
                        Peter Bernon                                   42,373            2.2
                        Stephen F. Mandel, Jr.                          5,932          *
Class B Preferred       Carlyle Group Interests                       724,535           24.2
Shares
                        Goldman Sachs Interests                     1,405,465           46.8
                        Tiger Management Interests                    310,000           10.3
                        Peter Bernon                                    3,500          *
Class C Preferred       Carlyle Group Interests                       522,926           28.9
Shares
</TABLE>
    
 
                                       55
<PAGE>
   
<TABLE>
<CAPTION>
                                                                                                 AMOUNT AND
                                                                   AMOUNT AND                     NATURE OF
                                                                   NATURE OF                     BENEFICIAL
                                                                   BENEFICIAL                    OWNERSHIP:
                                                                   OWNERSHIP      PERCENT OF       COMMON       % OF CLASS:
                                                                     FULLY        CLASS FULLY    OPTIONS AND  COMMON OPTIONS
    TITLE OF CLASS        NAME AND ADDRESS OF BENEFICIAL OWNER      DILUTED       DILUTED(1)     WARRANTS(2)  AND WARRANTS(3)
- ----------------------  ----------------------------------------  ------------  ---------------  -----------  ---------------
                        Goldman Sachs Interests                       666,570           36.8
<S>                     <C>                                       <C>           <C>              <C>          <C>
                        Tiger Management Interests                    214,285           11.8
                        Peter Bernon                                   28,000            1.5
                        David Fuente                                   10,000          *
                        Howard Schultz                                 14,286            1.6
Class D Preferred       Goldman Sachs Interests                       723,257(22)         78.3
Shares
                        Carlyle Group Interests                        10,486(23)          1.1
                        David W. Dupree                                   286          *
                        David Fuente                                    2,000          *
                        Edward Mathias                                  2,000          *
                        Howard Schultz                                  1,664          *
</TABLE>
    
 
- ------------------------
   
*   Less than 1%.
    
 
   
(1) In the  case  of the  Common  Shares, the  Percent  of Class  fully  diluted
    fraction was calculated as follows. For each Beneficial Owner, the numerator
    represents  all common shares which such  holder owns plus all common shares
    the holder presently  has the right  to acquire  or will have  the right  to
    acquire, by virtue of warrants or options, if the Merger is consummated. The
    denominator  is 10,478,503  common shares  which represent  the total common
    shares that would  be outstanding  if all outstanding  warrants and  options
    were  exercised and all  classes of preferred stock  were, pursuant to their
    terms, converted into common shares.
    
 
   
(2) This column  lists  all  common  shares owned  and  all  common  shares  the
    Beneficial  Owner currently  has the  right to  acquire pursuant  to options
    and/or warrants to purchase common shares that are currently exercisable.
    
 
   
(3) This column is calculated  as follows. The  numerator represents all  common
    shares  owned  by the  Beneficial  Owner plus  all  common shares  which the
    Beneficial Owner has the right to acquire currently by exercising options or
    warrants to acquire common shares.
    
 
   
    The denominator represents  all common  shares owned  by Beneficial  Holders
    plus  all common shares any holders of options or warrants have the right to
    acquire by  virtue  of  currently exercisable  options  and/or  warrants  to
    purchase common shares.
    
 
   
(4) The  Carlyle Group Interests  consists of holdings  by Carlyle-FFM Partners,
    L.P.,  Carlyle-FFM  Partners  II,  L.P.,  Carlyle-FFM  Partners  III,  L.P.,
    Carlyle-FFM  Partners IV, L.P. and  Carlyle-FFM Investors L.L.P. The address
    is c/o The Carlyle Group, 1001  Pennsylvania Avenue, N.W., Suite 200  South,
    Washington, D.C. 20004
    
 
   
(5) Consists  of options to  purchase 7,500 common  shares, warrants to purchase
    12,460 common shares, warrants to purchase 10,486 Class D Preferred  Shares,
    766,950 Class A Preferred Shares and 522,926 Class C Preferred Shares.
    
 
   
(6) The  Goldman, Sachs  Interests consist of  holdings by  GS Capital Partners,
    L.P., Bridge Street  Fund 1992, L.P.,  Stone Street Fund  1993, L.P.,  Stone
    Street  Fund 1992, L.P. and Stone Street  Fund 1993, L.P. The address is c/o
    Goldman, Sachs & Co., 85 Broad Street, New York 10004.
    
 
   
(7) Consists of 1,405,465 Class  B Preferred Shares,  666,570 Class C  Preferred
    Shares,  705,171 Class D Preferred Shares, warrants to purchase 18,086 Class
    D Preferred Shares, options to purchase 15,000 common shares and warrants to
    purchase 688,028 common shares.
    
 
                                       56
<PAGE>
   
(8) The Tiger Management  Interests consist of holdings  by Lynx Capital,  L.P.,
    Lynx  Overseas  Capital  Ltd.,  and  Puma, L.P.  The  address  is  c/o Tiger
    Management, 101 Park Avenue, 47th Floor, New York, NY 10178.
    
 
   
(9) Consists of  360,169 Class  A Preferred  Shares, 310,000  Class B  Preferred
    Shares,  219,622 Class C Preferred Shares,  32,858 Class D Preferred Shares,
    options to purchase  7,500 common  shares, and warrants  to purchase  32,858
    common shares.
    
 
   
(10)  Includes 42,373 Class A Preferred  Shares, 3,500 Class B Preferred Shares,
    28,000 Class C Preferred Shares and options to purchase 7,500 common shares.
    
 
   
(11) Includes 286 Class D Preferred  Shares and warrants to purchase 286  common
    shares.
    
 
   
(12)  Includes 10,000 Class C Preferred  Shares, 2,000 Class D Preferred Shares,
    warrants to purchase  2,000 common  shares, and options  to purchase  20,000
    common shares.
    
 
   
(13) Represents options to acquire 9,375 common shares.
    
 
   
(14) Represents 5,932 Class A Preferred Shares.
    
 
   
(15)  Represents 2,000  Class D Preferred  Shares and options  to purchase 2,000
    common shares.
    
 
   
(16) Represents options to purchase 268,287 common shares.
    
 
   
(17) Represents options to purchase 536,673 common shares.
    
 
   
(18) Includes 14,286 Class  C Preferred Shares, 1,664  Class D Preferred  Shares
    and 1,664 warrants and 20,000 options to purchase common shares.
    
 
   
(19) Represents option to purchase 25,000 common shares.
    
 
   
(20) Represents options to purchase 10,000 common shares.
    
 
   
(21) Its address is 755 Page Mill Road, Suite A-200, Palo Alto, CA 94304.
    
 
   
(22) Includes warrants to purchase 18,086 Class D Preferred Shares.
    
 
   
(23) Includes warrants to purchase 10,486 Class D Preferred Shares.
    
 
                                 LEGAL OPINIONS
 
    The validity of the shares of Common Stock of WFM to be issued in connection
with  the  Merger is  being passed  upon for  WFM by  Crouch &  Hallett, L.L.P.,
Dallas, Texas.
 
                                    EXPERTS
 
    The consolidated financial statements  of WFM as of  September 24, 1995  and
September  25, 1994, and for  each of the fiscal  years in the three-year period
ended September 24, 1995, have been incorporated by reference herein and in  the
Registration  Statement in  reliance upon the  report of KPMG  Peat Marwick LLP,
independent certified public accountants,  incorporated by reference herein  and
in the Registration Statement, and upon the authority of such firm as experts in
accounting and auditing.
 
    The  financial  statements  of Fresh  Fields  as  of December  30,  1995 and
December 31, 1994, and for  each of the fiscal  years ending December 30,  1995,
December  31, 1994  and January  1, 1994 included  herein, have  been audited by
Coopers & Lybrand L.L.P., independent certified public accountants, as stated in
their report appearing herein.
 
                            SHAREHOLDERS' PROPOSALS
 
    Any proposals that shareholders of WFM desire to have presented at the  1997
annual  meeting  of  shareholders  must  be received  by  WFM  at  its principal
executive offices no later than October 1, 1996.
 
                                       57
<PAGE>
                         INDEX TO FINANCIAL STATEMENTS
 
<TABLE>
<S>                                                                                    <C>
Fresh Fields Markets, Inc.:
  Report of Independent Accountants..................................................        F-2
  Balance Sheets at December 30, 1995 and December 31, 1994..........................        F-3
  Statements of Operations for the fifty-two weeks ended December 30, 1995, December
   31, 1994 and January 1, 1994......................................................        F-4
  Statements of Shareholders' Equity for the fifty-two weeks ended December 30, 1995,
   December 31, 1994 and January 1, 1994.............................................        F-5
  Statements of Cash Flows for the fifty-two weeks ended December 30, 1995, December
   31, 1994 and January 1, 1994......................................................        F-6
  Notes to Financial Statements......................................................        F-7
  Unaudited Balance Sheet as of March 30, 1996.......................................       F-13
  Unaudited Income Statements for the thirteen weeks ended March 30, 1996 and April
   1, 1995...........................................................................       F-14
  Unaudited Cash Flow Statements for the thirteen weeks ended March 30, 1996 and
   April 1, 1995.....................................................................       F-15
</TABLE>
 
                                      F-1
<PAGE>
                       REPORT OF INDEPENDENT ACCOUNTANTS
 
To the Board of Directors and Shareholders
Fresh Fields Markets, Inc.
 
    We  have audited  the accompanying balance  sheets of  Fresh Fields Markets,
Inc. as of December 30, 1995 and  December 31, 1994, and the related  statements
of operations, shareholders' equity, and cash flows for each of the fiscal years
in the three-year period ended December 30, 1995. These financial statements are
the responsibility of the Company's management. Our responsibility is to express
an opinion on these financial statements based on our audits.
 
    We  conducted  our audits  in  accordance with  generally  accepted auditing
standards. Those standards require that we plan and perform the audit to  obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also  includes
assessing  the  accounting principles  used  and significant  estimates  made by
management, as well as evaluating the overall financial statement  presentation.
We believe that our audits provides a reasonable basis for our opinion.
 
    In  our opinion, the financial statements  referred to above present fairly,
in all material respects, the financial  position of Fresh Fields Markets,  Inc.
as of December 30, 1995 and December 31, 1994, and the results of its operations
and  its cash flows for each of the  fiscal years in the three-year period ended
December 30, 1995 in conformity with generally accepted accounting principles.
 
                                                 Coopers & Lybrand L.L.P.
 
Rockville, Maryland
March 22, 1996 (except as to
 paragraph 2 of Note 3
 for which the date is
 July 2, 1996)
 
                                      F-2
<PAGE>
                           FRESH FIELDS MARKETS, INC.
 
                                 BALANCE SHEETS
 
                                     ASSETS
 
<TABLE>
<CAPTION>
                                                                                  DECEMBER 30,     DECEMBER 31,
                                                                                      1995             1994
                                                                                 ---------------  ---------------
<S>                                                                              <C>              <C>
Current assets:
  Cash and cash equivalents....................................................  $     3,442,805  $    17,646,976
  Inventories..................................................................        7,580,349        5,345,311
  Other current assets.........................................................        1,109,486        1,159,900
                                                                                 ---------------  ---------------
    Total current assets.......................................................       12,132,640       24,152,187
Property and equipment, net....................................................       59,341,785       43,006,672
Other assets...................................................................        1,765,301        1,122,393
                                                                                 ---------------  ---------------
                                                                                 $    73,239,726  $    68,281,252
                                                                                 ---------------  ---------------
                                                                                 ---------------  ---------------
                                      LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
  Accounts payable and accrued expenses........................................  $    11,212,782  $     7,630,205
  Accrued compensation and benefits............................................        3,384,173        2,097,333
  Other current liabilities....................................................        2,426,357        1,282,140
                                                                                 ---------------  ---------------
    Total current liabilities..................................................       17,023,312       11,009,678
Deferred rent..................................................................        2,147,532        1,888,997
Long-term note payable.........................................................        5,000,000        --
Contingencies (note 10)
Shareholders' equity:
  Convertible preferred stock, $.01 par value; authorized, issued and
   outstanding 7,616,343 and 7,613,425 shares, respectively (liquidation
   preference of $81,876,568 at December 30, 1995).............................           76,164           76,134
  Common stock, $.01 par value; authorized 15,000,000 shares; issued and
   outstanding; 624,182 and 618,036 shares, respectively.......................            6,242            6,180
  Additional paid-in capital...................................................       83,693,136       83,565,183
  Accumulated deficit..........................................................      (34,706,660)     (28,264,920)
                                                                                 ---------------  ---------------
    Total shareholders' equity.................................................       49,068,882       55,382,577
                                                                                 ---------------  ---------------
                                                                                 $    73,239,726  $    68,281,252
                                                                                 ---------------  ---------------
                                                                                 ---------------  ---------------
</TABLE>
 
   The accompanying notes are an integral part of these financial statements.
 
                                      F-3
<PAGE>
                           FRESH FIELDS MARKETS, INC.
 
                            STATEMENTS OF OPERATIONS
 
   
<TABLE>
<CAPTION>
                                                                 FIFTY-TWO         FIFTY-TWO        FIFTY-THREE
                                                                WEEKS ENDED       WEEKS ENDED       WEEKS ENDED
                                                                DECEMBER 30,      DECEMBER 31,       JANUARY 1,
                                                                    1995              1994              1994
                                                              ----------------  ----------------  ----------------
<S>                                                           <C>               <C>               <C>
Sales.......................................................  $    213,560,717  $    170,365,485  $    116,946,714
Cost of goods sold and occupancy costs......................       142,491,073       114,985,527        78,593,819
                                                              ----------------  ----------------  ----------------
  Gross profit..............................................        71,069,644        55,379,958        38,352,895
Operating expenses:
  Store expenses............................................        56,525,772        43,349,428        33,733,696
  General and administrative................................        11,773,171         9,176,356         7,536,036
  Preopening expenses.......................................         1,963,607         1,032,415         3,457,416
  Depreciation and amortization.............................         6,799,365         4,986,462         3,258,498
                                                              ----------------  ----------------  ----------------
                                                                    (5,992,271)       (3,164,703)       (9,632,751)
Loss on disposal of assets..................................           615,111         --                --
Store relocation and closing costs..........................         --                5,757,670         2,456,998
                                                              ----------------  ----------------  ----------------
  Operating loss............................................        (6,607,382)       (8,922,373)      (12,089,749)
Interest expense............................................           262,156             2,489         --
Interest income.............................................           427,798           258,460           464,439
                                                              ----------------  ----------------  ----------------
  Loss before income taxes..................................        (6,441,740)       (8,666,402)      (11,625,310)
Provision for state income taxes............................         --                --                  130,000
                                                              ----------------  ----------------  ----------------
  Net loss..................................................  $     (6,441,740) $     (8,666,402) $    (11,755,310)
                                                              ----------------  ----------------  ----------------
                                                              ----------------  ----------------  ----------------
</TABLE>
    
 
   The accompanying notes are an integral part of these financial statements.
 
                                      F-4
<PAGE>
                           FRESH FIELDS MARKETS, INC.
                       STATEMENTS OF SHAREHOLDERS' EQUITY
<TABLE>
<CAPTION>
                                       CLASS D                CLASS C               CLASS B               CLASS A          COMMON
                                   PREFERRED STOCK        PREFERRED STOCK       PREFERRED STOCK       PREFERRED STOCK       STOCK
                                ----------------------  --------------------  --------------------  --------------------  ---------
                                 SHARES      AMOUNT      SHARES     AMOUNT     SHARES     AMOUNT     SHARES     AMOUNT     SHARES
                                ---------  -----------  ---------  ---------  ---------  ---------  ---------  ---------  ---------
<S>                             <C>        <C>          <C>        <C>        <C>        <C>        <C>        <C>        <C>
Balance at December 26, 1992..                                                3,000,000     30,000  1,953,390     19,534    500,000
Issuance of 1,785,746 shares
 of Class C preferred stock,
 $14.00 per share, net of
 offering costs...............                          1,785,746     17,857
Fiscal 1993 net loss..........
                                ---------  -----------  ---------  ---------  ---------  ---------  ---------  ---------  ---------
Balance at January 1, 1994....                          1,785,746     17,857  3,000,000     30,000  1,953,390     19,534    500,000
Exercise of non-qualified
 stock options................                                                                                               93,750
Issuance of 24,286 shares of
 Common stock, $14.00 per
 share........................                                                                                               24,286
Issuance of 874,289 shares of
 Class D preferred stock,
 $17.50 per share, net of
 offering costs...............    874,289       8,743
Fiscal 1994 net loss..........
                                ---------  -----------  ---------  ---------  ---------  ---------  ---------  ---------  ---------
Balance at December 31, 1994..    874,289       8,743   1,785,746     17,857  3,000,000     30,000  1,953,390     19,534    618,036
Issuance of 2,918 shares of
 Class D preferred stock,
 $17.50 per share, net of
 offering costs...............      2,918          30
Exercise of incentive stock
 options......................                                                                                                  625
Issuance of 5,521 shares of
 restricted stock, $15.00 per
 share........................                                                                                                5,521
Fiscal 1995 net loss..........
                                ---------  -----------  ---------  ---------  ---------  ---------  ---------  ---------  ---------
Balance at December 30, 1995..    877,207   $   8,773   1,785,746  $  17,857  3,000,000  $  30,000  1,953,390  $  19,534    624,182
                                ---------  -----------  ---------  ---------  ---------  ---------  ---------  ---------  ---------
                                ---------  -----------  ---------  ---------  ---------  ---------  ---------  ---------  ---------
 
<CAPTION>
 
                                             ADDITIONAL
                                               PAID-IN    ACCUMULATED
                                  AMOUNT       CAPITAL      DEFICIT        TOTAL
                                -----------  -----------  ------------  ------------
<S>                             <C>          <C>          <C>           <C>
Balance at December 26, 1992..       5,000    43,481,285    (7,843,208)   35,692,611
Issuance of 1,785,746 shares
 of Class C preferred stock,
 $14.00 per share, net of
 offering costs...............                24,813,137                  24,830,994
Fiscal 1993 net loss..........                             (11,755,310)  (11,755,310)
                                -----------  -----------  ------------  ------------
Balance at January 1, 1994....       5,000    68,294,422   (19,598,518)   48,768,295
Exercise of non-qualified
 stock options................         937       139,688                     140,625
Issuance of 24,286 shares of
 Common stock, $14.00 per
 share........................         243       339,761                     340,004
Issuance of 874,289 shares of
 Class D preferred stock,
 $17.50 per share, net of
 offering costs...............                14,791,312                  14,800,055
Fiscal 1994 net loss..........                              (8,666,402)   (8,666,402)
                                -----------  -----------  ------------  ------------
Balance at December 31, 1994..       6,180    83,565,183   (28,264,920)   55,382,577
Issuance of 2,918 shares of
 Class D preferred stock,
 $17.50 per share, net of
 offering costs...............                    39,887                      39,917
Exercise of incentive stock
 options......................           6         5,306                       5,312
Issuance of 5,521 shares of
 restricted stock, $15.00 per
 share........................          56        82,760                      82,816
Fiscal 1995 net loss..........                              (6,441,740)   (6,441,740)
                                -----------  -----------  ------------  ------------
Balance at December 30, 1995..   $   6,242   $83,693,136  $(34,706,660) $ 49,068,882
                                -----------  -----------  ------------  ------------
                                -----------  -----------  ------------  ------------
</TABLE>
 
   The accompanying notes are an integral part of these financial statements.
 
                                      F-5
<PAGE>
                           FRESH FIELDS MARKETS, INC.
                            STATEMENTS OF CASH FLOWS
 
<TABLE>
<CAPTION>
                                                                 FIFTY-TWO         FIFTY-TWO        FIFTY-THREE
                                                                WEEKS ENDED       WEEKS ENDED       WEEKS ENDED
                                                                DECEMBER 30,      DECEMBER 31,       JANUARY 1,
                                                                    1995              1994              1994
                                                              ----------------  ----------------  ----------------
<S>                                                           <C>               <C>               <C>
Cash flows provided by (used in) operating activities:
  Net loss..................................................  $     (6,441,740) $     (8,666,402) $    (11,755,310)
  Adjustments for noncash items:
    Depreciation and amortization...........................         7,696,670         5,738,818         3,565,350
    Store relocation and closing costs......................         --                5,553,850         1,863,519
    Loss on disposal of assets..............................           615,111         --                --
    Deferred rent...........................................           258,535           158,784           515,785
                                                              ----------------  ----------------  ----------------
                                                                     2,128,576         2,785,050        (5,810,656)
Changes in operating assets and liabilities:
    Inventories.............................................        (2,235,038)       (1,608,685)       (2,278,675)
    Other current assets....................................            50,414         1,044,569        (1,944,934)
    Accounts payable and accrued expenses...................           872,709         3,090,356          (353,489)
    Accrued compensation and benefits.......................         1,286,840           449,079         1,126,908
    Other current liabilities...............................         1,174,191           144,746           291,142
                                                              ----------------  ----------------  ----------------
      Net cash provided by (used in) operating activities...         3,277,692         5,905,115        (8,969,704)
Cash flows used in investing activities:
  Capital expenditures......................................       (23,247,593)      (14,640,691)      (27,345,919)
  Increase in other assets..................................          (181,647)         (478,980)         (114,625)
  Proceeds on disposal of equipment.........................            31,000         --                --
                                                              ----------------  ----------------  ----------------
      Net cash used in investing activities.................       (23,398,240)      (15,119,671)      (27,460,544)
  Cash flows provided by financing activities:
    Proceeds from issuance of stock.........................           122,733        15,280,684        24,830,994
  Book overdraft............................................         1,378,878         --                --
  Proceeds from issuance of long-term debt..................         5,000,000         --                --
  Debt issuance costs.......................................          (590,546)        --                --
  Proceeds from exercise of options.........................             5,312         --                --
                                                              ----------------  ----------------  ----------------
                                                                     5,916,377        15,280,684        24,830,994
Net increase (decrease) in cash and cash equivalents........       (14,204,171)        6,066,128       (11,599,254)
Cash and cash equivalents:
  Beginning of year.........................................        17,646,976        11,580,848        23,180,102
                                                              ----------------  ----------------  ----------------
  End of year...............................................  $      3,442,805  $     17,646,976  $     11,580,848
                                                              ----------------  ----------------  ----------------
                                                              ----------------  ----------------  ----------------
Supplemental cash flow information:
  Interest paid.............................................           131,997         --                --
  State income taxes paid...................................  $      --                   56,500         --
                                                              ----------------  ----------------  ----------------
                                                              ----------------  ----------------  ----------------
</TABLE>
 
   The accompanying notes are an integral part of these financial statements.
 
                                      F-6
<PAGE>
                           FRESH FIELDS MARKETS, INC.
 
                         NOTES TO FINANCIAL STATEMENTS
 
1.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
BASIS OF PRESENTATION
 
    Fresh  Fields Markets,  Inc. (the "Company")  is a  specialty retail grocery
chain operating stores in the  Washington, D.C., Chicago, Philadelphia, and  New
York  markets. The financial statements for  fiscal 1993 include the accounts of
the Company and  its wholly-owned  subsidiaries. All  intercompany accounts  and
transactions  have  been eliminated.  The  subsidiaries were  liquidated  at the
beginning of fiscal 1994.
 
FISCAL YEAR
 
    The fiscal  years  ended  December  30, 1995  ("1995"),  December  31,  1994
("1994") and January 1, 1994 ("1993") include 52, 52 and 53 weeks, respectively.
 
CASH AND CASH EQUIVALENTS
 
    The  Company has invested the majority of  its excess cash in a money market
fund,  which  invests  primarily  in  securities  of  the  U.S.  Government  and
high-grade  commercial paper. The  fund was paying interest  at 4.8% in December
1995. The Company considers these highly liquid investments having maturities of
three months or less at  the time of purchase to  be cash equivalents. The  fund
manager is affiliated with a major shareholder of the Company.
 
INVENTORIES
 
    Inventories  are stated at the  lower of cost or  market using the first-in,
first-out (FIFO) method.
 
PROPERTY AND EQUIPMENT
 
    Property and equipment  are stated  at cost  and are  depreciated using  the
straight-line method over the estimated useful lives of the assets as follows:
 
<TABLE>
<S>                                    <C>
Computer equipment and software......  5 years
Store equipment and fixtures.........  7 years
Leasehold improvements...............  Lesser of its useful life or the life
                                       of the lease
</TABLE>
 
OTHER ASSETS
 
    Other  assets consist of deposits, organization costs and financing fees and
expenses related to the credit agreement. Organization costs are being amortized
over five years  and financing fees  are being  amortized over the  life of  the
Credit  Agreement.  At  December  30, 1995,  there  is  $592,000  of unamortized
financing and organization costs.
 
PREOPENING EXPENSES
 
    Preopening expenses,  consisting of  advertising, payroll  and other  direct
costs, are expensed as incurred.
 
INCOME TAXES
 
    Deferred  tax liabilities and assets are  determined based on the difference
between the financial statement  and tax bases of  assets and liabilities  using
enacted  tax rates in effect for the  year in which the differences are expected
to reverse.  Valuation  allowances  are established  when  necessary  to  reduce
deferred tax assets to the amount expected to be realized. Income tax expense is
the  tax payable for the period and the change during the period in deferred tax
assets and liabilities.
 
RECLASSIFICATIONS
 
    Certain amounts  in  the fiscal  1994  and 1993  financial  statements  were
reclassified to conform to the fiscal 1995 presentation.
 
                                      F-7
<PAGE>
                           FRESH FIELDS MARKETS, INC.
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
1.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
ACCOUNTING ESTIMATES
 
    The  preparation  of  financial  statements  in  conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that  affect the  reported amounts  of  assets and  liabilities and
disclosure of contingent  assets and liabilities  at the date  of the  financial
statements  and the reported amounts of revenue and expenses during the reported
period. Actual results could differ from these estimates.
 
2.  PROPERTY AND EQUIPMENT
 
<TABLE>
<CAPTION>
                                                                                   DECEMBER 30,     DECEMBER 31,
                                                                                       1995             1994
                                                                                  ---------------  --------------
<S>                                                                               <C>              <C>
Leasehold improvements..........................................................  $    43,817,483  $   28,731,440
Fixtures and equipment..........................................................       31,411,155      23,041,569
                                                                                  ---------------  --------------
                                                                                       75,228,638      51,773,009
Accumulated depreciation and amortization.......................................      (15,886,853)     (8,766,337)
                                                                                  ---------------  --------------
                                                                                  $    59,341,785  $   43,006,672
                                                                                  ---------------  --------------
                                                                                  ---------------  --------------
</TABLE>
 
    Amounts due for capital  expenditures of $1,673,000  and $1,016,000 in  1995
and  1994,  respectively,  are included  in  accounts payable.  The  Company has
construction commitments of $4.97 million at December 30, 1995.
 
3.  CREDIT AGREEMENT
    In July 1995, the Company entered into a Credit Agreement with several banks
providing for direct borrowings and the  issuance of standby letters of  credit.
Borrowings under the Credit Agreement bear interest at either LIBOR plus 2.0% or
Prime  plus  0.5%  at Company's  option,  and  are collateralized  by  the real,
personal and intangible property of the  Company. The long term note payable  of
$5.0  million  at  December  31, 1995  represents  borrowings  under  the Credit
Agreement.
 
    The Credit Agreement  contains affirmative  covenants including  maintaining
certain  financial  ratios.  The  Company was  not  in  compliance  with several
financial ratios at  the end of  the year.  The banks agreed  to "forbear"  from
exercising their collection rights under the Credit Agreement until November 30,
1996  depending  on,  among  other things,  borrowing  levels,  in  exchange for
affiliates of two shareholders, Goldman, Sachs & Co. and The Carlyle Group ("Two
Shareholders") entering  into  a  credit support  agreement  ("Agreement").  The
Agreement,  executed January 12, 1996, provides  for shareholders to purchase up
to $10.0 million in Class  E Preferred stock from  the Company, the proceeds  of
which can be solely used to repay debt from the banks.
 
    The  Class E Preferred Stock, to the extent it is issued, is non-convertible
having a liquidation value of $25 per share and is senior to all other preferred
and  common  shares.  The  shares  pay  monthly  dividends  of  12.0%  annually,
increasing  by 1.0  percentage points  each quarter  to a  maximum of  16.0% per
annum. No dividends can be  paid nor can any  preferred stock be redeemed  until
the Company has repaid all amounts due under the Credit Agreement.
 
    In  consideration  for entering  into  the Agreement,  the  Two Shareholders
received 28,572 warrants ("Commitment Warrants")  to purchase Class D  Preferred
Stock  at $17.50  per share.  The Commitment  Warrants are  exercisable upon the
sale, merger or liquidation of the Company. At the time the Commitment  Warrants
are  exercisable, the Company will  pay the two shareholders  an amount equal to
the total exercise price of the Commitment Warrants, which totals $500,010. Upon
 
                                      F-8
<PAGE>
                           FRESH FIELDS MARKETS, INC.
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
3.  CREDIT AGREEMENT (CONTINUED)
the purchase of any Class E  Preferred Stock, the Two Shareholders will  receive
an additional 28,572 Class D warrants ("Additional Commitment Warrants"), having
the  same terms as  the Commitment Warrants,  i.e., a minimum  value of $500,010
under various circumstances described above.
 
    The offering size of the Class E Preferred Stock will be the lesser of $10.0
million or  the  amount of  bank  debt then  outstanding.  At funding,  the  Two
Shareholders  will receive  a further number  of warrants equal  to dividing the
actual proceeds  from the  Class E  Preferred offering  by $10.0  million  times
28,572, i.e., assuming the Class E Preferred offering totals $10.0 million these
warrants will have a minimum value of $500,010 under various circumstances.
 
    If  and when the Class  E Preferred Stock are  offered, all shareholders may
purchase the Shares, however, the Two Shareholders are obligated to purchase any
unfunded portion of  the Class  E Preferred offering.  There are  up to  122,857
Warrants  ("Funding  Warrants")  on Class  D  Preferred  Stock to  be  issued to
shareholders purchasing Class E Preferred Stock. These Funding Warrants have the
same terms as  the Commitment  Warrants, i.e.,  assuming the  Class E  Preferred
offering  totals  $10.0 million,  these warrants  will have  a minimum  value of
$2,150,000 under various circumstances described above. If the proceeds are less
than $10.0  million  the  number  of Funding  Warrants  will  be  proportionally
reduced.  The number of Funding Warrants a  shareholder will receive is equal to
122,857 times the  ratio of  their total purchase  price for  Class E  Preferred
Shares divided by $10.0 million.
 
    The  availability under the Credit Agreement  was $8.3 million as of January
12, 1996.  Several banks  have issued  letters of  credit totaling  $720,000  on
behalf  of the Company. The  letters of credit expire  between November 30, 1996
and January 19, 1997 and are for the benefit of an insurance company in  support
of the Company's workers' compensation program.
 
4.  PREFERRED STOCK
 
<TABLE>
<CAPTION>
                                                                             DECEMBER 30,  DECEMBER 31,
                                                                                 1995          1994
                                                                             ------------  ------------
<S>                                                                          <C>           <C>
Class D, $.01 par value; 1,085,780 and 874,289 shares authorized,
 respectively; 877,207 and 874,289 shares issued and outstanding,
 respectively (liquidation preference of $17.50 per share).................   $    8,773    $    8,743
 
Class C, $.01 par value; authorized, issued and outstanding 1,785,746
 shares (liquidation preference of $14.00 per shares)......................       17,857        17,857
 
Class B, $.01 par value; authorized, issued and outstanding 3,000,000
 shares (liquidation preference of $10.00 per share).......................       30,000        30,000
 
Class A, $.01 par value; authorized issued and outstanding 1,953,390 shares
 (liquidation preference of $5.90 per share)...............................       19,534        19,534
                                                                             ------------  ------------
 
                                                                              $   76,164    $   76,134
                                                                             ------------  ------------
                                                                             ------------  ------------
</TABLE>
 
    In  December 1994, the Company completed  a private placement stock offering
of 428,573 units consisting  of Class D convertible  Preferred Stock and  Common
Stock  Warrants. Each  unit consisted  of (a)  two shares  of Class  D Preferred
Stock, $.01 par  value, (b) a  warrant to  purchase one share  of the  Company's
Common Stock for $17.50, (subject to antidilution adjustments) at any time until
December  31, 1996 and (c)  a warrant to purchase one  share of Common Stock for
$21.00, (subject to  antidilution adjustments)  at any time  until December  31,
1996. The Company received $14,800,055 in
 
                                      F-9
<PAGE>
                           FRESH FIELDS MARKETS, INC.
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
4.  PREFERRED STOCK (CONTINUED)
proceeds,  net of cash offering expenses of  $200,000. None of the proceeds were
allocated to the warrants.  In connection with the  stock offering, the  Company
also issued, at a discount of $300,003, 17,143 shares of Class D Preferred Stock
without  warrants pursuant  to a  stand by commitment  received from  one of its
shareholders.
 
    Each share of preferred stock is  convertible, at the holder's option,  into
one  share of common stock, and is entitled  to vote together as a single class.
The Class D shares have a liquidation preference over the Class C shares,  which
have  a liquidation preference over the Class B shares, which have a liquidation
preference over  the Class  A  shares. Preferred  shareholders are  entitled  to
receive  cash dividends per share equal to the cash dividends per share declared
and payable to common shareholders. The Company may elect to have all  preferred
shares  converted into common stock upon the  closing of a public offering of at
least $25 million. At December 30, 1995, December 31, 1994 and January 1,  1994,
7,616,343,  7,613,425 and 6,739,136  shares, respectively, of  common stock were
reserved for conversion of preferred stock.
 
5.  STOCK OPTIONS
    The Company has adopted Stock Option  Plans (the "Plans") providing for  the
grant of options to purchase an aggregate of 3.1 million shares of the Company's
common  stock. The Plans cover certain key employees and directors. The purchase
price for options granted is determined by the Plans' committee. The grant price
for incentive stock options is not less than the fair market value of the common
stock on the date  of grant. Generally, options  granted under the Plans  become
exercisable  on a cumulative basis at 25% per year beginning two years after the
date of grant. The activity under the Plans is as follows:
 
<TABLE>
<CAPTION>
                                                                    NON-QUALIFIED STOCK
                                         INCENTIVE STOCK OPTIONS          OPTIONS                   TOTAL
                                         -----------------------  -----------------------  -----------------------
                                         NUMBER OF  OPTION PRICE  NUMBER OF  OPTION PRICE  NUMBER OF  OPTION PRICE
                                          SHARES     PER SHARE     SHARES     PER SHARE     SHARES     PER SHARE
                                         ---------  ------------  ---------  ------------  ---------  ------------
<S>                                      <C>        <C>           <C>        <C>           <C>        <C>
Balance at December 26, 1992...........    436,250      .50-8.50     93,750          1.50    530,000      .50-8.50
Granted................................    243,500    8.50-12.50                             243,500    8.50-12.50
Exercised..............................
Canceled...............................    (81,000)   8.50-12.50     --                      (81,000)   8.50-12.50
                                         ---------                ---------                ---------
Balance at January 1, 1994.............    598,750     .50-12.50     93,750          1.50    692,500     .50-12.50
Granted................................    161,400   12.50-15.00    608,610   14.00-15.00    770,010   12.50-15.00
Exercised..............................                             (93,750)         1.50    (93,750)         1.50
Canceled...............................    (96,950)   8.50-14.00     --                      (96,950)   8.50-14.00
                                         ---------                ---------                ---------
Balance at December 31, 1994...........    663,200     .50-15.00    608,610   14.00-15.00  1,271,810     .50-15.00
Granted................................    127,898   14.00-15.00     89,603     .50-15.00    217,501   14.00-15.00
Exercised..............................       (625)         8.50     --                         (625)         8.50
Canceled...............................    (47,688)   8.50-15.00    (23,393)    .50-15.00    (71,081)    .50-15.00
                                         ---------                ---------                ---------
Balance at December 30, 1995...........    742,785  $  .50-15.00    674,820  $  .50-15.00  1,417,605  $  .50-15.00
                                         ---------                ---------                ---------
                                         ---------                ---------                ---------
</TABLE>
 
    There were 1,682,395 options available for future grants as of December  30,
1995.
 
                                      F-10
<PAGE>
                           FRESH FIELDS MARKETS, INC.
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
6.  INCOME TAXES
 
    The  tax effects of  the temporary differences  between income for financial
reporting and tax purposes giving rise  to the Company's deferred tax asset  and
liability are as follows:
 
<TABLE>
<CAPTION>
                                                                        DECEMBER 30,     DECEMBER 31,
                                                                            1995             1994
                                                                       ---------------  ---------------
<S>                                                                    <C>              <C>
Deferred tax asset:
  Net operating loss carryforwards...................................  $    11,060,000  $     8,569,000
  Store closing costs................................................        1,091,000        1,072,000
  Capitalized startup costs..........................................          148,000          122,000
  Deferred rent......................................................          255,000          348,000
  Accrued liabilities................................................          771,000          458,000
  Other..............................................................          127,000          201,000
  Valuation allowance................................................      (12,460,000)     (10,138,000)
                                                                       ---------------  ---------------
                                                                               992,000          632,000
Deferred tax liability:
  Depreciation and amortization......................................         (992,000)        (632,000)
                                                                       ---------------  ---------------
Net deferred tax asset...............................................  $     --         $     --
                                                                       ---------------  ---------------
                                                                       ---------------  ---------------
</TABLE>
 
    The  Company has  provided a full  valuation allowance for  the deferred tax
asset. As of December 30, 1995, the Company has the following tax net  operating
loss carryforwards available:
 
<TABLE>
<CAPTION>
EXPIRATION
- ------------------------------------------------------------------------------
<S>                                                                             <C>
2006..........................................................................  $    1,208,000
2007..........................................................................       3,702,000
2008..........................................................................      10,784,000
2009..........................................................................       8,678,000
2010..........................................................................       4,734,000
                                                                                --------------
Total.........................................................................  $   29,106,000
                                                                                --------------
                                                                                --------------
</TABLE>
 
    Utilization of these net operating loss carryforwards in any one year may be
limited as a result of certain changes in ownership of the Company.
 
    The provision for state income taxes of $130,000 for fiscal 1993 arises from
taxable   income  reported   in  the  Company's   Maryland  subsidiaries.  These
subsidiaries were liquidated at the beginning of fiscal 1994.
 
7.  LEASES
    The Company leases  its stores, offices,  warehouse, and kitchen  facilities
under  operating leases.  The store lease  agreements provide  for initial lease
terms ranging between seven and 20 years. Certain leases provide for future rent
increases. The Company recognizes rent expense on a straight-line basis and  any
differences  between the scheduled payments and expense recognized are reflected
in deferred rent.  The Company pays  all taxes, utilities,  and insurance  costs
related to the properties.
 
                                      F-11
<PAGE>
                           FRESH FIELDS MARKETS, INC.
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
7.  LEASES (CONTINUED)
    Future  minimum payments  under noncancelable operating  leases with initial
terms of one year or more are as follows:
 
<TABLE>
<S>                                                            <C>
1996.........................................................  $   8,818,000
1997.........................................................      9,701,000
1998.........................................................     10,496,000
1999.........................................................     10,824,000
2000.........................................................     11,046,000
Thereafter...................................................     97,483,000
                                                               -------------
  Total......................................................  $ 148,368,000
                                                               -------------
                                                               -------------
</TABLE>
 
    Rent expense  was approximately  $6,807,000,  $5,191,000 and  $3,478,000  in
fiscal 1995, 1994 and 1993, respectively.
 
8.  RELATED PARTY TRANSACTIONS
    The  Company  has paid  fees to  a  firm affiliated  with a  shareholder for
consulting and training services,  and electrical contracting services  totaling
$177,000, $40,000 and $139,000, for fiscal 1995, 1994 and 1993, respectively.
 
9.  EMPLOYEE BENEFIT PLAN
    In  1992,  the  Company  established  a  defined  contribution  401(k) plan.
Employees with  a minimum  of six  months of  service and  21 years  of age  are
eligible  to participate and may contribute up to 15% of base compensation, with
the Company matching 25% of the first 4% of employee contributions. The  Company
contribution   and  administrative  expenses  totalled  approximately  $137,000,
$98,000 and $42,000 for fiscal 1995, 1994 and 1993, respectively.
 
10. CONTINGENCIES
    The Company is a party to certain legal proceedings arising in the  ordinary
course  of business.  Management believes  that any  damages arising  from these
proceedings will not  be material to  the financial position  of the Company.  A
landlord  has filed  a lawsuit for  $3.5 million  under a lease  agreement for a
store that is scheduled  to be closed  in the first half  of 1996. The  landlord
alleges  that the Company  breached the lease "by  abandoning the premises" once
the operations  of the  store were  reduced due  to the  shopping center's  poor
business climate. While the Company believes it has meritorious defenses against
the suit, the ultimate resolution of the matter is uncertain.
 
11. STORE RELOCATION AND CLOSING COSTS
    The  store  relocation  and  closing  costs  for  1994  represent  the  cost
associated with relocating  the Rockville, Maryland  store and costs  associated
with  the planned closing of the Fairfax, Virginia store. Relocation and closing
costs consist of  the remaining  investment in  property and  equipment, net  of
expected  salvage  and  the  present  value  of  the  estimated  remaining lease
liability. Sales for 1995 and 1994 for the Fairfax store totalled $4,937,000 and
$6,340,000, respectively.
 
                                      F-12
<PAGE>
                           FRESH FIELDS MARKETS, INC.
 
                                 BALANCE SHEETS
 
                             (DOLLARS IN THOUSANDS)
                                  (UNAUDITED)
 
                                     ASSETS
 
<TABLE>
<CAPTION>
                                                                                         MARCH 30,   DECEMBER 31,
                                                                                            1996         1995
                                                                                         ----------  ------------
<S>                                                                                      <C>         <C>
Current assets:
  Cash and cash equivalents............................................................  $    3,730   $    3,443
  Inventories..........................................................................       7,868        7,580
  Other current assets.................................................................       1,093        1,109
                                                                                         ----------  ------------
    Total current assets...............................................................      12,691       12,132
Property and equipment, net............................................................      57,909       59,342
Deposits and other assets..............................................................       1,958        1,765
                                                                                         ----------  ------------
                                                                                         $   72,558   $   73,239
                                                                                         ----------  ------------
                                                                                         ----------  ------------
 
                                      LIABILITIES AND SHAREHOLDERS' EQUITY
 
Current liabilities:
  Accounts payable and accrued expenses................................................  $    6,518   $   11,213
  Accrued compensation and benefits....................................................       4,089        3,384
  Other current liabilities............................................................       2,529        2,427
                                                                                         ----------  ------------
    Total current liabilities..........................................................      13,136       17,024
Long term note payable.................................................................       7,000        5,000
Deferred rent..........................................................................       2,440        2,147
Shareholders' equity:
  Warrants.............................................................................         500       --
  Preferred stock......................................................................          76           76
  Common stock.........................................................................           6            6
  Additional paid-in capital...........................................................      83,693       83,693
  Accumulated deficit..................................................................     (34,293)     (34,707)
                                                                                         ----------  ------------
    Total shareholders' equity.........................................................      49,982       49,066
                                                                                         ----------  ------------
                                                                                         $   72,556   $   73,239
                                                                                         ----------  ------------
                                                                                         ----------  ------------
</TABLE>
 
                                      F-13
<PAGE>
                           FRESH FIELDS MARKETS, INC.
 
                               INCOME STATEMENTS
 
                             (DOLLARS IN THOUSANDS)
                                  (UNAUDITED)
 
<TABLE>
<CAPTION>
                                                                            THIRTEEN WEEKS ENDED
                                                                           ----------------------
                                                                            MARCH 30,   APRIL 1,
                                                                              1996        1995
                                                                           -----------  ---------
<S>                                                                        <C>          <C>
Sales....................................................................   $  63,766   $  47,811
Cost of goods sold and occupancy costs...................................      42,740      31,294
                                                                           -----------  ---------
  Gross profit...........................................................      21,026      16,517
Operating expenses:
  Store expenses.........................................................      15,301      11,767
  General and administrative.............................................       2,325       2,544
  Preopening expenses....................................................         310         438
  Depreciation and amortization..........................................       2,084       1,436
                                                                           -----------  ---------
    Operating income (loss)..............................................       1,026         332
Interest income (expense)................................................        (201)        212
Financing fees...........................................................        (412)     --
                                                                           -----------  ---------
  Income (loss) before income tax........................................         413         544
Income taxes, net of NOL benefit.........................................      --          --
                                                                           -----------  ---------
  Net income (loss)......................................................   $     413   $     544
                                                                           -----------  ---------
                                                                           -----------  ---------
 
Ratio of sales:
  Cost of sales and occupancy............................................        67.0%       65.5%
  Store expenses.........................................................        24.0%       24.6%
  General and administrative.............................................         3.6%        5.3%
  Preopening Expenses....................................................         0.5%        0.9%
  Depreciation and amortization..........................................         3.2%        3.0%
Number of stores opened in the period....................................           2           1
</TABLE>
 
                                      F-14
<PAGE>
                           FRESH FIELDS MARKETS, INC.
 
                            STATEMENTS OF CASH FLOWS
 
                             (DOLLARS IN THOUSANDS)
                                  (UNAUDITED)
 
<TABLE>
<CAPTION>
                                                                            THIRTEEN WEEKS ENDED
                                                                           ----------------------
                                                                            MARCH 30,   APRIL 1,
                                                                              1996        1995
                                                                           -----------  ---------
<S>                                                                        <C>          <C>
Cash flows provided by (used in) operating activities:
  Net income (loss)......................................................   $     413   $     544
  Adjustment for noncash items:
    Depreciation and amortization........................................       2,587       1,630
    Deferred rent........................................................         293         (97)
                                                                           -----------  ---------
                                                                                3,293       2,077
  Changes in operating assets and liabilities:
    Inventories..........................................................        (288)       (144)
    Other current assets.................................................          16          12
    Accounts payable and accrued expenses................................      (4,695)     (2,089)
    Accrued compensation and benefits....................................         705       1,177
    Other current liabilities............................................         102         633
                                                                           -----------  ---------
      Net cash provided by operating activities..........................        (867)      1,866
Cash flows from (used in)investing activities:
  Purchase of property, fixtures & equipment.............................        (844)     (3,362)
  Other assets...........................................................        (502)        (91)
                                                                           -----------  ---------
                                                                               (1,346)     (3,453)
Cash flows provided by financing activities:
  Proceeds form issuance of long-term debt...............................       2,000      --
  Proceeds from Class D Warrants.........................................         500      --
                                                                           -----------  ---------
                                                                                2,500
Net decrease in cash and cash equivalents................................         287      (1,787)
Cash and cash equivalents:
  Beginning of period....................................................       3,443      17,647
                                                                           -----------  ---------
  End of period..........................................................   $   3,730   $  15,860
                                                                           -----------  ---------
                                                                           -----------  ---------
</TABLE>
 
                                      F-15
<PAGE>
                                                                      APPENDIX A
 
   
                   AGREEMENT AND PLAN OF MERGER, AS AMENDED,
    
 
                                     AMONG
 
                            WHOLE FOODS MARKET, INC.
                             (A TEXAS CORPORATION)
 
                     WHOLE FOODS MARKET MID-ATLANTIC, INC.
                            (A DELAWARE CORPORATION)
 
                                      AND
 
   
                           FRESH FIELDS MARKETS, INC.
                            (A DELAWARE CORPORATION)
                           DATED AS OF JUNE 17, 1996
    
<PAGE>
   
    This  Agreement and Plan of Merger (the "Agreement"), as amended, is made as
of the  17th  day  of June,  1996,  among  Whole Foods  Market,  Inc.,  a  Texas
corporation   ("WFM");  Whole  Foods  Market   Mid-Atlantic,  Inc.,  a  Delaware
corporation (the "Merger Corp."), which is wholly owned, directly or indirectly,
by WFM; and Fresh Fields Markets, Inc., a Delaware corporation ("Fresh Fields").
    
 
    In consideration of  the mutual covenants  and agreements contained  herein,
the parties hereto covenant and agree as follows:
 
                                   ARTICLE 1.
 
                                   THE MERGER
 
    1.1.   MERGER.  Upon  the terms and conditions  set forth in this Agreement,
and in accordance with  the provisions of the  Delaware General Corporation  Law
(the "DGCL"), at the Effective Date (as hereinafter defined), Merger Corp. shall
be  merged (the "Merger") with and into  Fresh Fields, and Fresh Fields shall be
the surviving  corporation  (the  "Surviving Corporation")  and  as  such  shall
continue  to be governed by the laws of  the State of Delaware. The Merger shall
have the effects set forth in Section 259 of the DGCL.
 
    1.2.  CONTINUING  OF CORPORATE EXISTENCE.   Except as  may otherwise be  set
forth herein, the corporate existence and identity of Fresh Fields, with all its
purposes,  powers, franchises, privileges, rights and immunities, shall continue
unaffected and  unimpaired  by  the  Merger, and  the  corporate  existence  and
identity of Merger Corp., with all its purposes, powers, franchises, privileges,
rights  and immunities, at the Effective Date shall be merged with and into that
of Fresh Fields, and the Surviving  Corporation shall be vested fully  therewith
and  the  separate  corporate  existence  and  identity  of  Merger  Corp. shall
thereafter cease except to the extent continued by statute.
 
    1.3.  EFFECTIVE DATE.  The Merger shall become effective on the day on which
the  certificate  of  merger  (the  "Certificate  of  Merger")  is  issued  (the
"Effective Date") by the Secretary of State of the State of Delaware upon filing
on  the Closing Date (as  defined herein) of the  Certificate of Merger with the
Secretary of State of the State of Delaware pursuant to Section 103 of the DGCL.
 
    1.4.  CORPORATE GOVERNANCE.
 
        (a) The Certificate of  Incorporation of Merger Corp.,  as in effect  on
    the Effective Date, shall continue in full force and effect and shall be the
    Certificate  of Incorporation of the Surviving  Corporation, and the name of
    the Surviving Corporation shall be "Whole Foods Market Mid-Atlantic, Inc."
 
        (b) The Bylaws of Merger Corp., as  in effect as of the Effective  Date,
    shall  continue in  full force  and effect  and shall  be the  Bylaws of the
    Surviving Corporation.
 
        (c) The members of the Board  of Directors of the Surviving  Corporation
    and  the officers of the Surviving  Corporation shall be the persons holding
    such offices in Merger Corp. as of the Effective Date.
 
    1.5.  RIGHTS AND  LIABILITIES OF THE SURVIVING  CORPORATION.  The  Surviving
Corporation shall have the following rights and obligations:
 
        (a)  The Surviving  Corporation shall  have all  the rights, privileges,
    immunities and powers and shall be subject to all the duties and liabilities
    of a corporation organized under the laws of the State of Delaware.
 
        (b)  The  Surviving  Corporation  shall  possess  all  of  the   rights,
    privileges  immunities and franchises, of either a public or private nature,
    of Fresh Fields and Merger Corp. and all property, real, personal and mixed,
    and all debts due on whatever account, including subscription to shares, and
    all other choses in action, and every other interest of or belonging or  due
    to Fresh Fields and Merger Corp. shall be taken and deemed to be transferred
    or invested in the Surviving Corporation without further act or deed.
 
                                      A-1
<PAGE>
        (c)  At the Effective Date,  the Surviving Corporation shall thenceforth
    be responsible  and liable  for  all liabilities  and obligations  of  Fresh
    Fields  and Merger Corp. (including, but not limited to, the liabilities and
    obligations set forth in Sections 5.9, 5.11 and 5.12) and any claim existing
    or action or proceeding pending by  or against Merger Corp. or Fresh  Fields
    may be prosecuted against the Surviving Corporation as if the Merger had not
    occurred,  or the  Surviving Corporation  may be  substituted in  its place.
    Neither the rights of  creditors nor any liens  upon the property of  Merger
    Corp. or Fresh Fields shall be impaired by the Merger.
 
    1.6.    CLOSING.   Consummation  of  the transactions  contemplated  by this
Agreement (the "Closing")  shall take  place at the  offices of  WFM in  Austin,
Texas,  commencing  at 10:00  a.m., local  time, on  the date  (i) on  which the
meeting of WFM's shareholders described in  Sections 5.8 occurs or (ii) as  soon
as possible thereafter when each of the other conditions set forth in Articles 6
and  7 have been satisfied or waived,  and shall proceed promptly to conclusion,
or at such  other place, time  and date as  shall be fixed  by mutual  agreement
between  WFM  and Fresh  Fields. The  day on  which the  Closing shall  occur is
referred to herein as the "Closing Date." Each party will cause to be  prepared,
executed  and delivered the Certificate of Merger to be filed with the Secretary
of State of Delaware  and all other appropriate  and customary documents as  any
party  or its counsel may reasonably request for the purpose of consummating the
transactions contemplated by this  Agreement. All actions  taken at the  Closing
shall  be deemed to have  been taken simultaneously at the  time the last of any
such actions is taken or completed.
 
    1.7.  TAX CONSEQUENCES.  It is  intended that the Merger shall constitute  a
reorganization  within  the  meaning  of Section  368(a)(2)(E)  of  the Internal
Revenue Code of  1986, as amended  (the "Code"), and  that this Agreement  shall
constitute  a "plan of  reorganization" for the  purposes of Section  368 of the
Code.
 
    1.8.  POOLING OF INTERESTS.  It is the intention of the parties hereto  that
the  Merger will  be treated  for financial reporting  purposes as  a pooling of
interests.
 
                                   ARTICLE 2.
 
                              CONVERSION OF SHARES
 
    2.1.  CONVERSION OF  FRESH FIELDS CAPITAL  STOCK.  The  manner and basis  of
converting  shares  of the  capital  stock of  Fresh  Fields (the  "Fresh Fields
Capital Stock") into shares of Common Stock,  no par value, of WFM ("WFM  Common
Stock"), shall be as follows:
 
   
        (a)  The outstanding shares of Fresh Fields common stock, par value $.01
    (the "Fresh Fields Common  Stock"), the outstanding  shares of Fresh  Fields
    Class  A  preferred  stock,  par  value  $.01  (the  "Fresh  Fields  Class A
    Preferred"), the outstanding shares of Fresh Fields Class B preferred stock,
    par value  $.01 (the  "Fresh  Fields Class  B Preferred"),  the  outstanding
    shares  of Fresh Fields Class C preferred  stock, par value $.01 (the "Fresh
    Fields Class C Preferred"), the outstanding  shares of Fresh Fields Class  D
    preferred  stock, par value $.01 (the "Fresh Fields Class D Preferred"), the
    options to acquire shares  of Fresh Fields Common  Stock (the "Fresh  Fields
    Options")  which are Included In-the-Money  Fresh Fields Options (as defined
    below), and the warrants to acquire shares of Fresh Fields Class D Preferred
    (the "Fresh  Fields Class  D  Warrants") (all  as  more fully  described  in
    Section 3.7 hereof) shall at the Effective Date, by virtue of the Merger and
    without  any action on  the part of  the holders thereof,  be converted into
    such number of shares (the  "WFM Merger Shares") of  WFM Common Stock as  is
    equal  to (i)  the sum of  $134.5 million,  less an adjustment  to take into
    account any dissenting  Fresh Fields  shareholders, plus  (A) the  aggregate
    exercise  price of the Included In-the-Money  Fresh Fields Options minus (B)
    the Agreed  Value of  the Included  Out-of-the-Money Fresh  Fields  Options,
    divided by (ii) the "Determination Price" (as defined herein).
    
 
                                      A-2
<PAGE>
        (b)  For the purposes of this Agreement,  the terms below shall have the
    following meanings:
 
       "Average WFM Share Price"  means the average per  share closing price  of
       WFM Common Stock as reported on the NASDAQ National Market System ("NMS")
       over the twenty trading days immediately preceding the Effective Date.
 
       "Determination  Price"  means  the  Average  WFM  Share  Price; provided,
       however, that if the Average WFM Share Price is greater than $28.00,  the
       Determination  Price shall be $28.00, and  if the Average WFM Share Price
       is less than $24.00, the Determination Price shall be $24.00.
 
       "Fresh Fields Common  Stock Equivalents"  means the number  of shares  of
       Fresh  Fields Common Stock, Fresh Fields  Class A Preferred, Fresh Fields
       Class B Preferred and Fresh Fields  Class C Preferred outstanding on  the
       Effective  Date, and  the number of  shares of Fresh  Fields Common Stock
       subject to Included In-the-Money Fresh Fields Options; provided, however,
       that the Fresh  Fields Common  Stock Equivalents shall  be recomputed  in
       accordance  with  subsection  (c)(v)  below  in  the  event  any  of  the
       circumstances set forth therein shall occur.
 
       "Included Fresh  Fields  Options" means  Fresh  Fields Options  that  are
       exercisable  by their terms  on the Effective Date.  For purposes of this
       definition, Included Fresh  Fields Options shall  also include the  total
       options  held by the persons  listed on Schedule 2.1  of the Fresh Fields
       Disclosure Schedule.
 
       "Included In-the-Money Fresh Fields  Options means Included Fresh  Fields
       Options  that have  an exercise  price less  than or  equal to  the Fresh
       Fields Common Stock Merger Price.
 
       "Included Out-of-the-Money  Fresh Fields  Options" means  Included  Fresh
       Fields  Options that have an exercise price greater than the Fresh Fields
       Common Stock Merger Price.
 
       "Agreed Value of Included Out-of-the-Money Fresh Fields Options" shall be
       the fair  market  value of  the  Included Out-of-the-Money  Fresh  Fields
       Options  as agreed upon  by Fresh Fields and  WFM after consultation with
       their financial  advisors  in  accordance with  such  traditional  option
       valuation  methodologies  as  they select;  provided,  however,  that the
       Agreed Value of  Included Out-of-the-Money Options  shall not be  greater
       than  the number that is the result of  (i) the number of shares of Fresh
       Fields Common Stock  covered by such  options times (ii)  the sum of  the
       difference,  for each such option, between (A) the exercise price of such
       option and  (B) the  Fresh Fields  Common Stock  Merger Price.  If  Fresh
       Fields  and WFM  do not  mutually agree  on an  Agreed Value  of Included
       Out-of-the-Money Fresh Fields Options, each party's financial advisors to
       this transaction (Goldman, Sachs & Co. and Robertson Stephens &  Company)
       shall  select a third investment banker which, within 15 days of the date
       of  selection,   shall   determine   the   Agreed   Value   of   Included
       Out-of-the-Money  Fresh Fields Options and notify Fresh Fields and WFM of
       such conclusive determination (subject to  the terms of this  definition,
       including without limitation the proviso hereof).
 
       "WFM  Merger Shares Available  to Fresh Fields  Common Stock Equivalents"
       means the  total number  of WFM  Merger Shares  minus the  number of  WFM
       Merger  Shares  allocable  to  the  outstanding  Fresh  Fields  Series  D
       Preferred and  the  Fresh Fields  Series  D Warrants,  as  determined  in
       accordance  with  subsection (c)(i)  below;  provided, however,  that the
       Shares Available  to  Fresh  Fields Common  Stock  Equivalents  shall  be
       recomputed in accordance with subsection (c)(v) below in the event any of
       the circumstances set forth therein shall occur.
 
       "Exchange  Ratio" means  the quotient of  WFM Merger  Shares Available to
       Fresh Fields  Common Stock  Equivalents divided  by the  number of  Fresh
       Fields  Common Stock  Equivalents; provided,  however, that  the Exchange
       Ratio shall be recomputed in  accordance with subsection (c)(v) below  in
       the event any of the circumstances set forth therein shall occur.
 
                                      A-3
<PAGE>
       "Fresh  Fields  Common  Stock  Merger Price"  means  the  product  of the
       Exchange Ratio  multiplied  by the  Average  WFM Share  Price;  provided,
       however,  that  the  Fresh  Fields Common  Stock  Merger  Price  shall be
       recomputed in accordance with subsection (c)(v) below in the event any of
       the circumstances set forth therein shall occur.
 
       "Excluded Fresh Fields Options" means all Fresh Fields Options other than
       the Included Fresh Fields Options outstanding on the Effective Date.
 
       "Fresh Fields Common Stock Warrants" means all warrants to acquire  Fresh
       Fields Common Stock outstanding on the Effective Date.
 
        (c)  The WFM Merger Shares shall be  allocated among the shares of Fresh
    Fields Common Stock, Fresh  Fields Class A Preferred,  Fresh Fields Class  B
    Preferred, Fresh Fields Class C Preferred and Fresh Fields Class D Preferred
    and  the Fresh Fields Class D Warrants outstanding on the Effective Date and
    Included In-the-Money  Fresh Fields  Options, and  such shares  and  options
    shall be converted into WFM Merger Shares or the right to acquire WFM Merger
    Shares,  on the basis set forth below. The Excluded Fresh Fields Options and
    Fresh Fields  Common  Stock Warrants  shall  be converted  into  options  or
    warrants to acquire shares of WFM Common Stock on the basis set forth below.
 
           (i) Each outstanding share of Fresh Fields Class D Preferred and each
       Fresh  Fields Class D Warrant shall be  converted into a number of shares
       of WFM Common Stock equal to $17.50 divided by the Determination Price.
 
           (ii) Each  outstanding  share of  Fresh  Fields Common  Stock,  Fresh
       Fields Class A Preferred, Fresh Fields Class B Preferred and Fresh Fields
       Class  C Preferred  shall be  converted into  a number  of shares  of WFM
       Common Stock equal to one multiplied by the Exchange Ratio.
 
           (iii)  Each  Included  In-the-Money  Fresh  Fields  Option  shall  be
       converted  into a  number of options  or warrants to  purchase WFM Common
       Stock equal  to one  multiplied  by the  Exchange  Ratio. The  per  share
       exercise  price of each Included In-the-Money Option shall be adjusted to
       equal the  quotient  of the  per  share  exercise price  divided  by  the
       Exchange Ratio. WFM shall allocate and reserve a sufficient number of the
       WFM  Merger Shares to  permit the exercise  of such Included In-the-Money
       Fresh Fields Options.
 
   
           (iv) Each  Included Out-of-the-Money  Fresh Fields  Option,  Excluded
       Fresh  Fields  Option  and Fresh  Fields  Common Stock  Warrant  shall be
       converted into a number of options or warrants of WFM Common Stock  equal
       to  one multiplied by the Exchange Ratio. The per share exercise price of
       such option or warrant shall be  adjusted to equal the exercise price  of
       such option or warrant divided by the Exchange Ratio. WFM shall reserve a
       sufficient number of shares of WFM Common Stock to permit the exercise of
       such converted options and warrants.
    
 
           (v)  The  foregoing allocations  and conversions  are subject  to the
       following exceptions:
 
            (A) If the Exchange Ratio multiplied by the Average WFM Share  Price
                is   greater  than  $17.50,  then  the  allocation  required  by
                subsection (c)(i) alone shall not be made, the number of  shares
                of  Fresh Fields Class D Preferred  and the Fresh Fields Class D
                Warrants outstanding on the Effective  Date shall be treated  as
                Fresh  Fields Common  Stock Equivalents,  the WFM  Merger Shares
                Available to Common Stock Equivalents, Exchange Ratio and  Fresh
                Fields  Common Stock  Merger Price  shall be  recomputed on this
                basis, and each share of Fresh Fields Class D Preferred and  the
                Fresh  Fields Class D warrants outstanding on the Effective Date
                shall be converted into a number  of WFM Merger Shares equal  to
                the product of one multiplied by the Exchange Ratio.
 
                                      A-4
<PAGE>
            (B) If  the Exchange Ratio multiplied by the Average WFM Share Price
                is less than $14.00, the number  of shares of Class C  Preferred
                outstanding  on  the Effective  Date shall  be converted  into a
                number of  WFM Merger  Shares  equal to  $14.00 divided  by  the
                Determination  Price. The Fresh Fields Common Stock Equivalents,
                the WFM Merger  Shares Available  to Fresh  Fields Common  Stock
                Equivalents,  the Exchange  Ratio and Fresh  Fields Common Stock
                Merger Price  shall be  recomputed by  excluding the  number  of
                shares  of  Fresh Fields  Class C  Preferred outstanding  on the
                Effective Date from the Fresh Fields Common Stock Equivalents.
 
            (C) If the Exchange Ratio multiplied by the Average WFM Share  Price
                is  less than  $10.00, then each  share of Fresh  Fields Class B
                Preferred outstanding on the  Effective Date shall be  converted
                into  a number of  WFM Merger Shares equal  to $10.00 divided by
                the  Determination  Price.   The  Fresh   Fields  Common   Stock
                Equivalents,  the WFM  Merger Shares  Available to  Fresh Fields
                Common Stock Equivalents,  the Exchange Ratio  and Fresh  Fields
                Common  Stock Merger Price shall  be recomputed by excluding the
                number of shares of Fresh  Fields Class B Preferred  outstanding
                on  the  Effective  Date  from  the  Fresh  Fields  Common Stock
                Equivalents.
 
            (D) If the Exchange Ratio multiplied by the Average WFM Share  Price
                is  less than  $5.90, then  each share  of Fresh  Fields Class A
                Preferred shall be converted into a number of WFM Merger  Shares
                equal  to $5.90  divided by  the Determination  Price. The Fresh
                Fields Common Stock Equivalents, the WFM Merger Shares Available
                to Fresh Fields Common Stock Equivalents, the Exchange Ratio and
                Fresh Fields Merger Share Price shall be recomputed by excluding
                the  number  of  shares  of  Fresh  Fields  Class  A   Preferred
                outstanding  on the Effective Date  from the Fresh Fields Common
                Stock Equivalents.
 
        (d) The adjustment to  the exercise price of  any Included Fresh  Fields
    Option,  Excluded Fresh Fields  Option or Fresh  Fields Common Stock Warrant
    made pursuant to subsection (c) above  shall be rounded to next whole  cent.
    The  assumption by WFM of the  Included Fresh Fields Options, Excluded Fresh
    Fields Options  and  the  Fresh  Fields  Common  Stock  Warrants  shall  not
    terminate  or  modify  (except  as required  hereunder)  any  right, vesting
    schedule or  restriction  on transferability  relating  to such  options  or
    warrants,  or give  the holders of  such options or  warrants any additional
    benefits which they did  not have immediately prior  to the Effective  Time.
    Continuous employment with Fresh Fields shall be credited to an optionee for
    vesting purposes after the Effective Date. Promptly after the adjustments to
    the  Fresh Fields  Options and Fresh  Fields Common  Stock Warrants required
    under this Section 2.1 have  been computed, WFM shall  mail a notice to  the
    holders  of such  options and  warrants describing  the adjustments. Nothing
    contained in this Section shall require WFM  to offer or sell shares of  WFM
    Common  Stock upon the exercise  of options assumed by  WFM hereunder if, in
    the reasonable judgment of WFM and its counsel, such offer or sale would not
    be in accordance with  the applicable federal or  state securities laws.  On
    the  Effective  Date,  WFM shall  file  with the  Commission  a registration
    statement on Form S-8 covering the shares of WFM Common Stock issuable  upon
    the  exercise of all Fresh  Fields Options assumed by  WFM and shall use its
    best efforts to  maintain the effectiveness  of such registration  statement
    for  so long as the  Fresh Fields Options remain  outstanding. WFM shall use
    reasonable best efforts to  take any actions that  may be necessary so  that
    any  Fresh  Fields  Options qualified  as  incentive stock  options  for the
    purposes of  Section  422  of  the Internal  Revenue  Code  continue  to  be
    qualified  as  incentive  stock  options following  the  Effective  Date and
    assumption by WFM.
 
        (e) Each share  of Fresh Fields  Capital Stock held  in the treasury  of
    Fresh  Fields and each share  of Fresh Fields Capital  Stock owned by WFM or
    any direct or  indirect wholly-owned subsidiary  of WFM or  of Fresh  Fields
    shall  automatically  be canceled  and  extinguished without  any conversion
    thereof and no payment will be made with respect thereto.
 
                                      A-5
<PAGE>
    2.2.  FRACTIONAL SHARES.  No scrip or fractional shares of WFM Common  Stock
shall  be issued  in the Merger.  All fractional  shares of WFM  Common Stock to
which a holder of Fresh Fields Capital Stock immediately prior to the  Effective
Date  would  otherwise be  entitled at  the Effective  Date shall  be aggregated
(except shares  acquired  pursuant  to  Section  2.1(c)(iii)  and  (iv)).  If  a
fractional  share  results  from  such aggregation,  such  shareholder  shall be
entitled, after the later of (a) the Effective Date or (b) the surrender of such
shareholder's "Certificate" (as  defined in  Section 2.5)  or Certificates  that
represent  such shares  of Fresh  Fields Capital Stock,  to receive  from WFM an
amount in cash  in lieu  of such fractional  share, based  on the  Determination
Price.  WFM will make available  to the "Exchange Agent"  (as defined in Section
2.5) the cash necessary for the purpose of paying cash for fractional shares.
 
    2.3.  DISSENTING SHARES.  To the extent that appraisal rights are  available
under  the  DGCL, shares  of  Fresh Fields  Capital  Stock that  are  issued and
outstanding immediately prior to the Effective Date and that have not been voted
for adoption of the Merger  and in respect of  which appraisal rights have  been
properly  demanded  in accordance  with the  applicable  provisions of  the DGCL
("Dissenting Shares")  shall not  be converted  into the  right to  receive  the
consideration  provided for in  Sections 2.1 and  2.2 at or  after the Effective
Date unless and until the  holder of such shares  withdraws his demand for  such
appraisal  (in accordance with the applicable provisions of the DGCL) or becomes
ineligible for such appraisal.  If a holder of  Dissenting Shares withdraws  his
demand  for such appraisal (in accordance  with the applicable provisions of the
DGCL) or becomes ineligible for such  appraisal, then, as of the Effective  Date
or  the  occurrence  of  such  event,  whichever  later  occurs,  such  holder's
Dissenting Shares shall  cease to be  Dissenting Shares and  shall be  converted
into  and  represent the  right  to receive  the  consideration provided  for in
Sections 2.1 and 2.2. If any holder  of Fresh Fields Capital Stock shall  assert
the  right to  be paid  the fair  value of  such Fresh  Fields Capital  Stock as
described above, Fresh Fields shall give WFM notice thereof, and WFM shall  have
the right to participate in all negotiations and proceedings with respect to any
such  demands. Fresh Fields shall not, except  with the prior written consent of
WFM, voluntarily make any payment with respect to, or settle or offer to settle,
any such  demand for  payment. After  the  Effective Date,  WFM will  cause  the
Surviving  Corporation to pay its statutory obligations to holders of Dissenting
Shares.
 
    2.4.  CONVERSION OF MERGER CORP. SHARES.   Each share of Common Stock,  $.01
par  value, of Merger Corp. which shall  be outstanding immediately prior to the
Effective Date shall at the Effective Date, by virtue of the Merger and  without
any  action on the  part of the holder  thereof, be converted  into one share of
newly issued common stock of the Surviving Corporation.
 
    2.5.  EXCHANGE AGENT.
 
        (a) WFM shall  authorize Securities  Transfer Corp.,  Dallas, Texas,  to
    serve as exchange agent hereunder (the "Exchange Agent"). Promptly after the
    Effective  Date, WFM shall deposit  or shall cause to  be deposited in trust
    with the Exchange Agent certificates representing 95% of the number of whole
    shares of WFM Common Stock  equal to the quotient  of (i) $134.5 million  by
    (ii)  the  Determination Price,  together with  cash  sufficient to  pay for
    fractional shares  then known  to WFM  (such cash  amounts and  certificates
    being  hereinafter referred to  as the "Exchange  Fund"). The Exchange Agent
    shall, pursuant to irrevocable instructions  received from WFM, deliver  the
    number  of shares of WFM  Common Stock and pay  the amounts of cash provided
    for in this Article 2 out of the Exchange Fund. Additional amounts of  cash,
    if  any, needed from time to time by the Exchange Agent to make payments for
    fractional shares shall  be provided  by WFM and  shall become  part of  the
    Exchange  Fund. The Exchange Fund  shall not be used  for any other purpose,
    except as provided  in this  Agreement, or as  otherwise agreed  to by  WFM,
    Merger Corp. and Fresh Fields prior to the Effective Date.
 
        (b)  As soon as practicable after the Effective Date, the Exchange Agent
    shall mail and otherwise  make available to each  record holder (other  than
    holders of Dissenting Shares) who, as of the Effective Date, was a holder of
    an    outstanding    certificate   or    certificates    which   immediately
 
                                      A-6
<PAGE>
    prior to the Effective Date represented shares of Fresh Fields Capital Stock
    (the "Certificates"), a form of  letter of transmittal and instructions  for
    use  in effecting the surrender of the Certificates for payment therefor and
    conversion thereof,  which  letter  of transmittal  shall  comply  with  all
    applicable  rules of the NMS.  Delivery shall be effected,  and risk of loss
    and title to the Certificates shall  pass, only upon proper delivery of  the
    Certificates  to the  Exchange Agent and  the form of  letter of transmittal
    shall so reflect.  Upon surrender to  the Exchange Agent  of a  Certificate,
    together  with such letter of transmittal  duly executed, the holder of such
    Certificate shall  be  entitled  to  receive,  notwithstanding  Section  2.1
    hereof,  in exchange therefor  (i) one or more  certificates as requested by
    the holder  (properly issued,  executed and  countersigned, as  appropriate)
    representing 95% of that number of whole shares of WFM Common Stock equal to
    the quotient of (i) $134.5 million by (ii) the Determination Price, and (ii)
    as  to any fractional share, a  check representing the cash consideration to
    which such holder shall  have become entitled pursuant  to Section 2.2,  and
    the  Certificate so  surrendered shall  forthwith be  cancelled. No interest
    will be  paid  or  accrued  on  the  cash  payable  upon  surrender  of  the
    Certificates.  WFM shall pay any transfer  or other taxes required by reason
    of the issuance of  a certificate representing shares  of WFM Common  Stock;
    provided, however, that such certificate is issued in the name of the person
    in   whose  name  the  Certificate   surrendered  in  exchange  therefor  is
    registered; provided further, however, that  WFM shall not pay any  transfer
    or  other tax  if the  obligation to  pay such  tax under  applicable law is
    solely that  of the  shareholders and  if payment  of any  such tax  by  WFM
    otherwise  would  cause  the  Merger  to  fail  to  qualify  as  a  tax free
    reorganization under the  Code. If any  portion of the  consideration to  be
    received  pursuant to this Article 2 upon exchange of a Certificate (whether
    a  certificate  representing  shares  of   WFM  Common  Stock  or  a   check
    representing  cash for  a fractional  share) is  to be  issued or  paid to a
    person other than the  person in whose name  the Certificate surrendered  in
    exchange  therefor is registered,  it shall be a  condition of such issuance
    and payment that the Certificate  so surrendered shall be properly  endorsed
    or otherwise in proper form for transfer and that the person requesting such
    exchange shall pay in advance any transfer or other taxes required by reason
    of  the issuance of a certificate representing shares of WFM Common Stock or
    a check representing cash  for a fractional share  to such other person,  or
    establish  to the satisfaction of the Exchange  Agent that such tax has been
    paid or  that no  such tax  is  applicable. From  the Effective  Date  until
    surrender  in  accordance  with the  provisions  of this  Section  2.5, each
    Certificate (other than Certificates  representing treasury shares of  Fresh
    Fields  and Certificates representing Dissenting Shares) shall represent for
    all purposes  only  the  right  to receive  the  consideration  provided  in
    Sections  2.1 and 2.2. No dividends that are otherwise payable on WFM Common
    Stock will be  paid to persons  entitled to receive  WFM Common Stock  until
    such persons surrender their Certificates. After such surrender, there shall
    be  paid to the  person in whose name  WFM Common Stock  shall be issued any
    dividends on such WFM Common Stock that shall have a record date on or after
    the Effective Date and prior to such surrender. If the payment date for  any
    such  dividend is after  the date of  such surrender, such  payment shall be
    made on such payment date. In no event shall the persons entitled to receive
    such dividends  be  entitled to  receive  interest on  such  dividends.  All
    payments in respect of shares of Fresh Fields Capital Stock that are made in
    accordance  with the terms hereof shall be  deemed to have been made in full
    satisfaction of all rights pertaining to such securities.
 
        (c) In the case of any lost, mislaid, stolen or destroyed  Certificates,
    the holder thereof may be required, as a condition precedent to the delivery
    to  such holder of the consideration described in this Article 2, to deliver
    to WFM a bond or other  reasonably satisfactory security in such  reasonable
    sum  as  WFM may  direct as  indemnity against  any claim  that may  be made
    against the Exchange Agent, WFM or the Surviving Corporation with respect to
    the Certificate alleged to have been lost, mislaid, stolen or destroyed.
 
                                      A-7
<PAGE>
        (d) After the Effective Date, there  shall be no transfers on the  stock
    transfer  books of the  Surviving Corporation of the  shares of Fresh Fields
    Capital Stock that were outstanding immediately prior to the Effective Date.
    If, after the Effective  Date, Certificates are  presented to the  Surviving
    Corporation  for transfer,  they shall  be cancelled  and exchanged  for the
    consideration described in this Article 2.
 
        (e) Any  portion of  the Exchange  Fund that  remains unclaimed  by  the
    shareholders  of Fresh Fields for one year after the Effective Date shall be
    returned to WFM, upon demand, and  any holder of Fresh Fields Capital  Stock
    who  has not theretofore complied with  Section 2.5(b) shall thereafter look
    only to WFM for  issuance of the  number of shares of  WFM Common Stock  and
    other  consideration to  which such holder  has become  entitled pursuant to
    this Article 2; provided, however, that  neither the Exchange Agent nor  any
    party  hereto shall be liable to a  holder of shares of Fresh Fields Capital
    Stock for any amount required  to be paid to  a public official pursuant  to
    any applicable abandoned property, escheat or similar law.
 
   
    2.6.   ESCROW FUND.   In order to secure  the indemnification obligations of
Fresh Fields set  forth in Section  8.3, (i)  on or before  the Effective  Date,
Fresh Fields will cause certain representatives (as defined below) of its former
shareholders  (the  "Fresh  Fields  Shareholders")  to  enter  into  the  Escrow
Agreement, with WFM and Texas Commerce Bank, N.A., as escrow agent (the  "Escrow
Agent"),  in the  form of  Exhibit A  hereto (the  "Escrow Agreement")  and (ii)
promptly upon the occurrence  of the Merger, WFM  shall deposit with the  Escrow
Agent  certificates representing 5% of the number  of whole shares of WFM Common
Stock equal  to the  quotient of  $134.5 million  divided by  the  Determination
Price,  less  an adjustment  to take  into account  any dissenting  Fresh Fields
shareholders.  The  representatives  of  the  Fresh  Fields  Shareholders   (the
"Shareholders'  Representatives) are to be identified in a written notice to WFM
signed by a majority in interest of the Fresh Fields Shareholders no later  than
the Closing Date (provided, however, that if no such notice is given, GS Capital
Partners L.P. shall be the sole Shareholders' Representative). The Shareholders'
Representatives  are authorized by this Agreement to act hereunder and under the
Escrow Agreement with the powers and authority provided for herein and  therein,
as  representatives  of  the  Fresh Fields  Shareholders  and  their successors.
Approval of this Agreement and the Merger by the Fresh Fields Shareholders shall
constitute (i) approval of the terms and conditions of the Escrow Agreement  and
ratification of the selection of the Shareholders' Representatives by a majority
in   interest  of  the  Fresh  Fields  Shareholders  and  of  the  Shareholders'
Representatives' authority to act  hereunder and under  the Escrow Agreement  on
behalf  of  the Fresh  Fields  Shareholders and  their  successors and  (ii) the
agreement  of   each   Fresh   Fields   Shareholder   that   the   Shareholders'
Representatives  may use the  WFM Merger Shares subject  to the Escrow Agreement
(or the proceeds from the sale thereof),  in order to pay any expenses  incurred
in  connection with any disputes or obligations relating to the Escrow Agreement
or to Article 8 of this  Agreement relating to indemnification and defenses  and
disputes  related thereto.  To the  extent available  for distribution  to Fresh
Fields Shareholders  pursuant to  the  Escrow Agreement  to advance  funds,  the
Shareholders' Representatives may attach and dispose of, on a pro rata basis any
such  available  shares of  WFM Common  Stock in  the Escrow  Fund held  for the
benefit of Fresh Fields Shareholders.
    
 
    2.7.  ADJUSTMENT.  If, between the  date of this Agreement and the later  of
the  Closing Date  or the Effective  Date, as  the case may  be, the outstanding
shares of Fresh Fields Capital Stock or WFM Common Stock shall have been changed
into (i) a different number  of shares, (ii) a different  class or (iii) both  a
different   number  and  different  class   by  reason  of  any  classification,
recapitalization, split-up, combination, exchange of shares, or readjustment  or
a stock dividend thereon shall be declared with a record date within such period
the  number of shares of WFM Common Stock issued pursuant to the Merger shall be
adjusted to accurately  reflect such  change (it being  acknowledged that  Fresh
Fields  elsewhere herein  covenants not  to take  any of  such actions described
above).
 
                                      A-8
<PAGE>
                                   ARTICLE 3.
 
                 REPRESENTATIONS AND WARRANTIES OF FRESH FIELDS
 
    Fresh Fields  represents and  warrants  to WFM  and  Merger Corp.  that  the
statements  contained in  this Article  3 are true  and correct  in all material
respects, except as  set forth in  the disclosure schedule  delivered to WFM  by
Fresh  Fields  on  or before  the  date  of this  Agreement  (the  "Fresh Fields
Disclosure Schedule"). The Fresh Fields Disclosure Schedule shall be arranged in
paragraphs corresponding to the  numbered Sections contained  in this Article  3
and  the  disclosures  in any  paragraph  shall qualify  only  the corresponding
Section in this  Article 3.  As used  in this Article  3 and  elsewhere in  this
Agreement,  the phrase "to Fresh Fields'  knowledge" or "to Fresh Fields' actual
knowledge" shall  mean to  the  knowledge of  Mark  Ordan, President  and  Chief
Executive  Officer of  Fresh Fields,  John Murphy,  Chief Operating  Officer and
Secretary of Fresh Fields, Mark Smiley, Chief Financial Officer and Treasurer of
Fresh Fields,  and  Vasiliki  Tsaganos,  Vice  President,  General  Counsel  and
Assistant Secretary of Fresh Fields.
 
    3.1.   ORGANIZATION AND GOOD STANDING OF FRESH FIELDS.  Each of Fresh Fields
and the "Fresh Fields Subsidiaries" (as defined in Section 3.2) is a corporation
duly organized, validly  existing and  in good standing  under the  laws of  the
jurisdiction of its incorporation.
 
    3.2.    CAPITAL  STOCK  OF FRESH  FIELDS  SUBSIDIARIES  AND  OTHER OWNERSHIP
INTERESTS.  The Fresh Fields Disclosure Schedule sets forth a true and  complete
list  of all corporations, partnerships and other entities in which Fresh Fields
owns any  material  equity  interest  (the  "Fresh  Fields  Subsidiaries"),  the
jurisdiction in which each Fresh Fields Subsidiary is incorporated or organized,
and  all shares of capital stock or other ownership interests authorized, issued
and outstanding of each Fresh Fields Subsidiary. The shares of capital stock  or
other equity interests of each Fresh Fields Subsidiary have been duly authorized
and  are validly issued, fully paid and nonassessable and free of any preemptive
right. All  shares of  capital stock  or other  equity interests  of each  Fresh
Fields Subsidiary owned by Fresh Fields or any of its subsidiaries are set forth
on  the Fresh Fields Disclosure  Schedule and are owned  by Fresh Fields, either
directly or  indirectly, free  and clear  of all  material liens,  encumbrances,
equities or claims.
 
    3.3.   FOREIGN  QUALIFICATION.   Fresh Fields and  each of  the Fresh Fields
Subsidiaries are  duly qualified  or licensed  to do  business and  are in  good
standing  as a foreign corporation in every jurisdiction where the failure so to
qualify would have a  material adverse effect on  (a) the business,  operations,
assets  or financial condition of Fresh Fields and the Fresh Fields Subsidiaries
taken as a whole  or (b) the  validity or enforceability of,  or the ability  of
Fresh  Fields to  perform its  obligations under,  this Agreement  and the other
documents contemplated hereby  (an "Fresh Fields  Material Adverse Effect").  An
Fresh  Fields Material Adverse Effect under this Agreement shall not include (i)
the existence or  threatened existence  of any  collective bargaining  agreement
between Fresh Fields or any of the Fresh Fields Subsidiaries and any labor union
or  similar  organization,  any  union  organizational  activity,  labor strike,
dispute, slowdown,  stoppage  or similar  acts  actually pending  or  threatened
against  or  involving or  affecting Fresh  Fields  or any  of the  Fresh Fields
Subsidiaries, (ii) the presence  of any representation  question or other  labor
dispute  before  the National  Labor Relations  Board  or other  labor relations
agency or other  body or (iii)  any proceeding, investigation  or other  related
inquiry,  except  in each  case to  the extent  that the  existence of  the same
constituted a breach of the representation  contained in Section 3.16 hereof  on
the date of this Agreement.
 
    3.4.   CORPORATE POWER  AND AUTHORITY.   Each of Fresh  Fields and the Fresh
Fields Subsidiaries  has the  corporate  power and  authority and  all  material
licenses  and permits  required by  governmental authorities  to own,  lease and
operate its properties  and assets  and to carry  on its  business as  currently
being  conducted. Fresh Fields has the  corporate power and authority to execute
and deliver  this  Agreement  and  the  agreements,  documents  and  instruments
contemplated  hereby  and, subject  to the  approval of  this Agreement  and the
Merger by its shareholders, to perform its obligations under this Agreement  and
the  other documents executed  or to be  executed by Fresh  Fields in connection
with this Agreement and  to consummate the Merger.  The execution, delivery  and
performance by Fresh
 
                                      A-9
<PAGE>
Fields  of this Agreement and the other  documents executed or to be executed by
Fresh Fields in connection with this Agreement have been duly authorized by  all
necessary  corporate action, other  than the approval of  this Agreement and the
Merger by its shareholders.
 
    3.5.  BINDING EFFECT.  This Agreement and the other documents executed or to
be executed by Fresh Fields in connection with this Agreement have been or  will
have  been duly executed and delivered by Fresh  Fields and are or will be, when
executed and delivered, the legal, valid and binding obligations of Fresh Fields
enforceable in accordance with their terms except that:
 
        (a) enforceability may  be limited  by bankruptcy,  insolvency or  other
    similar laws affecting creditors' rights;
 
        (b)  the availability of equitable remedies  may be limited by equitable
    principles of general applicability; and
 
        (c) rights to indemnification may be limited by considerations of public
    policy.
 
    3.6.  ABSENCE OF RESTRICTIONS AND  CONFLICTS.  Subject only to the  approval
of  the adoption of this Agreement and the Merger by Fresh Fields' shareholders,
the execution,  delivery  and  performance  of  this  Agreement  and  the  other
documents  executed or to  be executed by  Fresh Fields in  connection with this
Agreement and  the  consummation  of  the  Merger  and  the  other  transactions
contemplated  by this Agreement  and the fulfillment of  and compliance with the
terms and conditions of this Agreement do not and will not, with the passing  of
time  or the giving  of notice or  both, violate or  conflict with, constitute a
breach of or default under, result in the loss of any material benefit under, or
permit the acceleration of  any obligation under, (i)  any term or provision  of
the  Articles or Certificate of  Incorporation or Bylaws of  Fresh Fields or any
Fresh Fields Subsidiary, (ii) any  "Fresh Fields Material Contract" (as  defined
in  Section  3.12),  (iii)  any  judgment,  decree  or  order  of  any  court or
governmental authority  or agency  to which  Fresh Fields  or any  Fresh  Fields
Subsidiary  is a party or by which  Fresh Fields, any Fresh Fields Subsidiary or
any of their respective properties is bound, or (iv) subject to compliance  with
the  applicable requirements of the Hart-Scott-Rodino Antitrust Improvements Act
of 1976 (the "HSR Act"), the Securities Act, the Securities and Exchange Act  of
1934, as amended (the "Exchange Act"), and applicable state securities laws, any
statute,  law, regulation or rule applicable to Fresh Fields or any Fresh Fields
Subsidiary. Except for compliance  with the applicable  requirements of the  HSR
Act,  the Securities Act, the Exchange Act and applicable state securities laws,
no consent, approval, order or authorization of, or registration, declaration or
filing with, any governmental agency or public or regulatory unit, agency,  body
or  authority  with  respect  to  Fresh  Fields  or  any  of  the  Fresh  Fields
Subsidiaries  is  required  in  connection  with  the  execution,  delivery   or
performance  of  this  Agreement by  Fresh  Fields  or the  consummation  of the
transactions contemplated hereby and the ownership and operation by Fresh Fields
of its business  and properties after  the Effective Date  in substantially  the
same  manner as now owned and operated,  except where the failure to obtain such
consent, approval,  order  or authorization  of  or  the failure  to  make  such
registration,  declaration or  filing, would not  have an  Fresh Fields Material
Adverse Effect.
 
    3.7.  CAPITALIZATION OF FRESH FIELDS.
 
        (a) The authorized capital stock of Fresh Fields consists of  15,000,000
    shares  of common stock,  $.01 par value, and  8,249,202 shares of preferred
    stock, $.01 par value. As of the  date hereof, there were 599,927 shares  of
    Fresh  Fields Common Stock issued and outstanding, 1,953,390 shares of Fresh
    Fields  Class  A  Preferred,  3,000,000  shares  of  Fresh  Fields  Class  B
    Preferred,  1,810,032  shares of  Fresh  Fields Class  C  Preferred, 877,207
    shares of Fresh Fields Class D Preferred and no shares of Fresh Fields Class
    E Preferred  outstanding;  2,284,553 shares  of  Fresh Fields  Common  Stock
    reserved  for issuance  upon the exercise  of outstanding  stock options and
    warrants to purchase Fresh Fields Common Stock; and 208,573 shares of  Fresh
    Fields  Class  D  Preferred  reserved  for  issuance  upon  the  exercise of
    outstanding warrants to purchase Fresh Fields Class D Preferred.
 
                                      A-10
<PAGE>
        (b) All of  the issued and  outstanding shares of  Fresh Fields  Capital
    Stock  have  been duly  authorized and  validly issued  and are  fully paid,
    nonassessable and free of preemptive rights.
 
        (c) To Fresh Fields' knowledge, there are no voting trusts,  shareholder
    agreements or other voting arrangements by the shareholders of Fresh Fields.
 
        (d)  Except as set  forth in subsections  (a), (b) and  (c) above or the
    portions of  the Fresh  Fields Disclosure  Schedule corresponding  to  these
    sections,  there is  no outstanding  subscription, contract,  convertible or
    exchangeable security, option, warrant, call or other right obligating Fresh
    Fields or any  of Fresh  Fields Subsidiaries  to issue,  sell, exchange,  or
    otherwise  dispose of, or  to purchase, redeem  or otherwise acquire, shares
    of, or securities  convertible into  or exchangeable for,  capital stock  of
    Fresh Fields or Fresh Fields Subsidiaries.
 
    3.8.   FINANCIAL STATEMENTS AND  RECORDS OF FRESH FIELDS.   Fresh Fields has
made available to WFM and Merger Corp. true, correct and complete copies of  (i)
the   consolidated  balance  sheets  of  Fresh   Fields  and  the  Fresh  Fields
Subsidiaries as of December 31, 1994 and 1995 and the consolidated statements of
income, shareholders' equity  and cash flows  for the fiscal  years then  ended,
including  the notes thereto,  in each case  examined by and  accompanied by the
report of Coopers &  Lybrand, (ii) the unaudited  consolidated balance sheet  of
Fresh  Fields and  the Fresh Fields  Subsidiaries as  of April 30,  1996 and the
unaudited consolidated statements of income for  the four months then ended  and
(iii)  the unaudited  store level statements  of operations for  the four months
ended April 30, 1996 (collectively the "Fresh Fields Financial Statements"). The
Fresh Fields Financial Statements have been prepared from, and are in accordance
with, the books and  records of Fresh Fields  and the Fresh Fields  Subsidiaries
and  present  fairly,  in all  material  respects, the  assets,  liabilities and
financial position of Fresh Fields  as of the dates  thereof and the results  of
operations  and changes in financial position thereof for the periods then ended
(subject to  normal year-end  audit adjustments  in the  case of  Fresh  Fields'
Financial  Statements as  of April  30, 1996 or  for the  four-month period then
ended),  in  each  case  in   conformity  with  generally  accepted   accounting
principles,  consistently applied, except  as noted therein  (or with respect to
Fresh Fields' Financial Statements as of  April 30, 1996, or for the  four-month
period  then ended, except for the absence  of notes to the financial statements
as required by generally accepted accounting principles). Since April 30,  1996,
there  has been no change in accounting  principles applicable to, or methods of
accounting utilized  by, Fresh  Fields,  except as  noted  in the  Fresh  Fields
Financial  Statements. The books and  records of Fresh Fields  have been and are
being maintained in accordance with  acceptable business practice, reflect  only
valid  transactions,  are complete  and correct  in  all material  respects, and
present fairly in all material respects the basis for the financial position and
results of  operations of  Fresh  Fields set  forth  in Fresh  Fields  Financial
Statements. On a weekly basis following the date of this Agreement, Fresh Fields
shall  deliver to WFM unaudited weekly sales  reports for its stores; and within
20 days  following the  end of  each fiscal  month following  the date  of  this
Agreement,  Fresh Fields shall deliver to  WFM unaudited financial statements as
of the end of the previous fiscal month and for the year to date.
 
    3.9.  ABSENCE OF CERTAIN  CHANGES.  Since April  30, 1996, Fresh Fields  and
the  Fresh  Fields  Subsidiaries  have  not,  except  as  may  result  from  the
transactions contemplated by this Agreement:
 
        (a) suffered any change  in the business, results  of operations or  the
    manner  of  conducting  the  business  of  Fresh  Fields  and  Fresh  Fields
    Subsidiaries taken as a whole, except such change (i) reflected on the Fresh
    Fields Financial Statements;  or (ii) that  would not have  an Fresh  Fields
    Material Adverse Effect;
 
        (b) suffered any damage or destruction to or loss of the assets of Fresh
    Fields  or  any Fresh  Fields Subsidiary,  not  covered by  insurance, which
    property or  assets are  material to  the operations  or business  of  Fresh
    Fields and Fresh Fields Subsidiaries taken as a whole;
 
        (c)  forgiven, compromised,  canceled, released, waived  or permitted to
    lapse any material rights or claims;
 
                                      A-11
<PAGE>
        (d) entered into  or terminated  any material  agreement, commitment  or
    transaction, or agreed or made any changes in material leases or agreements,
    other   than  renewals   or  extensions  thereof   and  leases,  agreements,
    transactions  and  commitments  entered  into  in  the  ordinary  course  of
    business;
 
        (e)  written  up, written  down or  written  off the  book value  of any
    material amount of assets, except such  charges and adjustments made in  the
    normal  course  of  business  and  in  accordance  with  generally  accepted
    accounting principles consistently applied;
 
        (f) declared, paid or set aside for payment any dividend or distribution
    with respect to Fresh Fields' capital stock;
 
        (g) redeemed,  purchased  or otherwise  acquired,  or sold,  granted  or
    otherwise  disposed of, directly or indirectly, any of Fresh Fields' capital
    stock or securities (other than shares  issued upon exercise of options  and
    warrants  granted prior to  the date hereof)  or any rights  to acquire such
    capital stock  or  securities,  or  agreed  to  changes  in  the  terms  and
    conditions of any such rights outstanding as of the date of this Agreement;
 
        (h)  increased  the  compensation of  or  paid any  bonuses  (other than
    bonuses accrued and reflected in the financial statements prior to April 30,
    1996) to any officers of Fresh Fields or any employee of Fresh Fields  whose
    annual  cash compensation exceeded $50,000 during  the 12 month period ended
    April 30, 1996 or  contributed to any employee  benefit plan, other than  in
    accordance  with  established  policies, practices  or  requirements  and as
    provided in Section 5.1 hereof;
 
        (i) entered into any employment, consulting, compensation or  collective
    bargaining agreement with any person or group;
 
        (j)    entered into,  adopted  or amended  in  any material  respect any
    employee benefit plan;
 
        (k) entered into  any material  transaction other than  in the  ordinary
    course of business; or
 
        (l) entered into any agreement to do any of the foregoing.
 
    3.10.    NO  MATERIAL  UNDISCLOSED LIABILITIES.    To  Fresh  Fields' actual
knowledge, there are no material liabilities of Fresh Fields or the Fresh Fields
Subsidiaries of any nature other than the liabilities that are fully  reflected,
accrued, or reserved against in the Fresh Fields Financial Statements, for which
the  reserves are appropriate and reasonable, or incurred in the ordinary course
of business and consistent with past practices since April 30, 1996.
 
    3.11.   TAX RETURNS;  TAXES.   Each of  Fresh Fields  and the  Fresh  Fields
Subsidiaries  have duly  filed all  material federal,  state, county,  local and
foreign tax returns and reports required to be filed by it, including those with
respect to  income, payroll,  property, withholding,  social security,  employee
benefit  plans, unemployment,  franchise, excise  and sales  taxes and  all such
returns and reports are true and  correct in all material respects; have  either
paid  in full all taxes that have become  due as reflected on any such return or
report and any interest and penalties with respect thereto or have fully accrued
on its books or have established adequate reserves for all taxes payable but not
yet due; and have made  cash deposits with appropriate governmental  authorities
representing  estimated payments of  taxes, including income  taxes and employee
withholding tax obligations. To Fresh Fields' actual knowledge, no extension  or
waiver of any statute of limitations or time within which to file any return has
been  granted to or requested  by Fresh Fields or  the Fresh Fields Subsidiaries
with respect  to any  tax. To  Fresh Fields'  actual knowledge,  no  unsatisfied
material   deficiency,  delinquency  or  default  for  any  tax,  assessment  or
governmental charge has been claimed, proposed or assessed against Fresh  Fields
or  the Fresh  Fields Subsidiaries,  nor has  Fresh Fields  or the  Fresh Fields
Subsidiaries received notice  of any  such deficiency,  delinquency or  default.
Fresh  Fields and the Fresh Fields Subsidiaries have no material tax liabilities
other than those reflected  on the Fresh Fields  Financial Statements and  those
arising  in  the  ordinary  course  of  business  since  April  30,  1996. Fresh
 
                                      A-12
<PAGE>
Fields will make  available to WFM  true, complete and  correct copies of  Fresh
Fields'  consolidated  federal tax  returns  for the  last  five years  and make
available such other tax returns reasonably requested by WFM.
 
    3.12.  MATERIAL  CONTRACTS.   Fresh Fields  will furnish  or make  available
accurate  and complete copies of the Fresh Fields Material Contracts (as defined
herein) applicable to Fresh  Fields or any of  the Fresh Fields Subsidiaries  to
WFM.  All  of  the  Fresh  Fields  Material  Contracts  are  valid  and  binding
obligations of Fresh Fields. There is not under any of the Fresh Fields Material
Contracts any existing breach,  default or event of  default by Fresh Fields  or
any of the Fresh Fields Subsidiaries nor event that with notice or lapse of time
or both would constitute a material breach, default or event of default by Fresh
Fields  or any  of the  Fresh Fields  Subsidiaries which  would in  either case,
severally or  in the  aggregate,  constitute an  Fresh Fields  Material  Adverse
Effect  nor does Fresh Fields know of,  and Fresh Fields has not received notice
of, or made a claim  with respect to, any breach  or default by any other  party
thereto  which  would,  severally or  in  the  aggregate, have  an  Fresh Fields
Material Adverse  Effect.  As  used  herein, the  term  "Fresh  Fields  Material
Contracts"  shall  mean  any  of  the  following  categories  of  contracts  and
commitments (including summaries of oral contracts) to which Fresh Fields or any
of the Fresh Fields Subsidiaries is a party or bound:
 
        (i) contracts with any labor union; employee benefit plans or contracts;
    and employment, consulting or  similar contracts, including  confidentiality
    agreements;
 
        (ii)  leases,  whether as  lessor  or lessee,  other  than any  lease of
    personal  property  under  which  the  aggregate  required  lease   payments
    remaining  unpaid at April 30, 1996 are less than $100,000; loan agreements,
    mortgages, indentures, instruments of indebtedness or commitments (including
    any forbearance agreements thereunder)  in each case involving  indebtedness
    for  borrowed money or  money loaned to others;  and guaranty or suretyship,
    performance  bond,  indemnification  or  contribution  agreements  involving
    obligations;
 
        (iii)  contracts  with  third parties  that  involve  aggregate payments
    remaining unpaid  at April  30, 1996  by Fresh  Fields or  any Fresh  Fields
    Subsidiary of more than $100,000;
 
        (iv) insurance policies material to the business of Fresh Fields and the
    Fresh Fields Subsidiaries taken as a whole; and
 
        (v)  other contracts  that are material  to the  operations, business or
    financial condition of Fresh Fields and the Fresh Fields Subsidiaries  taken
    as a whole.
 
    Further,  there are no contracts or commitments currently in effect granting
    any person any right to develop, franchise, license, own, manage or  operate
    Fresh Fields' existing stores or stores under development.
 
    3.13.   LITIGATION AND GOVERNMENT CLAIMS.   There is no pending suit, claim,
action or litigation, or administrative, arbitration or other proceeding or,  to
Fresh  Fields' actual knowledge,  any governmental investigation  or any inquiry
involving Fresh  Fields or  any  Fresh Fields  Subsidiaries  as to  which  their
businesses  or  assets are  subject which  would have  an Fresh  Fields Material
Adverse Effect. To Fresh Fields' actual knowledge, there is no pending change in
any environmental, zoning or building laws, regulations or ordinances  involving
Fresh  Fields, the Fresh Fields Subsidiaries or their businesses or assets which
would, severally or  in the  aggregate, have  an Fresh  Fields Material  Adverse
Effect.  To  the  knowledge  of  Fresh Fields,  there  are  no  such proceedings
threatened or  contemplated,  or  any  unasserted claims  (whether  or  not  the
potential  claimant  may be  aware of  the claim)  of any  nature that  might be
asserted against  Fresh Fields  or the  Fresh Fields  Subsidiaries which  would,
severally  or in  the aggregate, have  an Fresh Fields  Material Adverse Effect.
Neither Fresh Fields nor any Fresh Fields Subsidiary is subject to any judgment,
decree, injunction, rule or order  of any court, or,  to the knowledge of  Fresh
Fields,  any governmental  restriction applicable to  Fresh Fields  or any Fresh
Fields Subsidiary which is  reasonably likely to have  an Fresh Fields  Material
Adverse Effect.
 
                                      A-13
<PAGE>
    3.14.    COMPLIANCE WITH  LAWS.   To Fresh  Fields' actual  knowledge, Fresh
Fields and the Fresh Fields Subsidiaries each have all material  authorizations,
approvals,  licenses and orders to carry  on their respective businesses as they
are now being conducted, to  own or hold under  lease the properties and  assets
they  own or hold under lease and to  perform all of their obligations under the
agreements to which they are a party, except for instances which would not  have
an  Fresh  Fields Material  Adverse Effect.  Fresh Fields  and the  Fresh Fields
Subsidiaries have been and are, to the knowledge of Fresh Fields, in  compliance
with  all applicable laws, regulations and administrative orders of any country,
state or  municipality or  of any  subdivision  of any  thereof to  which  their
respective businesses and their employment of labor or their use or occupancy of
properties  or  any  part hereof  are  subject,  the failure  to  obtain  or the
violation of which would an Fresh Fields Material Adverse Effect.
 
    3.15.  EMPLOYEE BENEFIT PLANS.  Each employee benefit plan, as such term  is
defined  in Section 3(3) of the Employee Retirement Income Security Act of 1974,
as  amended  ("ERISA"),  of  Fresh  Fields  or  the  Fresh  Fields  Subsidiaries
(collectively  the  "Fresh  Fields  Employee Plans")  complies  in  all material
respects with all applicable requirements of ERISA and the Internal Revenue Code
of 1986, as amended (the "Code"), and  other applicable laws. None of the  Fresh
Fields  Employee Plans is an employee pension  benefit plan, which is subject to
Title IV of ERISA, or a multiemployer plan, as such terms are defined in  ERISA.
Neither  Fresh  Fields  nor  any  Fresh  Fields  Subsidiary,  nor  any  of their
respective directors, officers,  employees or  agents has, with  respect to  any
Fresh  Fields Employee  Plan, engaged in  any "prohibited  transaction," as such
term is defined in  the Code or  ERISA, nor has any  Fresh Fields Employee  Plan
engaged  in  such prohibited  transaction  which could  result  in any  taxes or
penalties or other prohibited transactions, which in the aggregate could have an
Fresh Fields Material Adverse Effect.
 
    3.16.   LABOR  RELATIONS.    Each  of Fresh  Fields  and  the  Fresh  Fields
Subsidiaries  is in compliance in all material respects with all laws (including
federal and state laws  and the laws of  another country or governmental  entity
thereof) respecting employment and employment practices, terms and conditions of
employment,  wages  and hours,  and  to Fresh  Fields'  actual knowledge  is not
engaged in  any  unfair labor  or  unlawful  employment practice.  There  is  no
unlawful  employment practice  discrimination charge  pending before  the United
States  Equal  Opportunities  Commission  ("EEOC")  or  EEOC  recognized   state
"referral agency." There is no unfair labor practice charge or complaint against
Fresh Fields or any of the Fresh Fields Subsidiaries pending before the National
Labor  Relations  Board. Except  as  set forth  on  the Fresh  Fields Disclosure
Schedule, to Fresh  Fields' actual  knowledge there is  no union  organizational
activity,  labor strike, dispute,  slowdown or stoppage  actually pending or, to
the actual  knowledge  of  Fresh  Fields, threatened  against  or  involving  or
affecting  Fresh Fields or any of the  Fresh Fields Subsidiaries and no National
Labor Relations Board representation question exists respecting their respective
employees. No grievances  or arbitration  proceeding is pending  and no  written
claim  therefor  exists. There  is no  collective  bargaining agreement  that is
binding on Fresh Fields or any of the Fresh Fields Subsidiaries.
 
    3.17.    INTELLECTUAL  PROPERTY.     Fresh  Fields  and  the  Fresh   Fields
Subsidiaries  own  or have  valid,  binding and  enforceable  rights to  use all
material trademarks,  trade names,  service  marks, service  names,  copyrights,
applications  therefor and licenses  or other rights  in respect thereof ("Fresh
Fields Intellectual  Property") used  or held  for use  in connection  with  the
business  of Fresh  Fields or the  Fresh Fields Subsidiaries,  without any known
conflict with the rights of others, except for such conflicts as do not have  an
Fresh  Fields Material Adverse Effect. Neither Fresh Fields nor any of the Fresh
Fields Subsidiaries has received any notice from any other person pertaining  to
or challenging the right of Fresh Fields or any of the Fresh Fields Subsidiaries
to  use any Fresh Fields Intellectual Property or any trade secrets, proprietary
information, inventions, know-how,  processes and  procedures owned  or used  or
licensed  to Fresh Fields or the  Fresh Fields Subsidiaries, except with respect
to rights the loss of which, individually or in the aggregate, would not have an
Fresh Fields Material Adverse Effect.
 
                                      A-14
<PAGE>
    3.18.  PROPERTIES.
 
        (a) Fresh  Fields  and  the  Fresh Fields  Subsidiaries  have  good  and
    marketable title, free and clear of all liens, claims or encumbrances (other
    than "Permitted Liens" as defined below) to all of their material properties
    and  assets  whether  tangible  or  intangible,  real,  personal  or  mixed,
    reflected on the Fresh Fields Financial  Statements as being owned by  Fresh
    Fields  or the  Fresh Fields Subsidiaries.  All buildings  and all fixtures,
    equipment and other property and assets  which are material to its  business
    held  under leases or subleases  by any of Fresh  Fields or the Fresh Fields
    Subsidiaries are held under valid instruments enforceable in accordance with
    their respective terms. As used herein, the term "Permitted Liens"  includes
    (i)  liens for taxes, assessments or  other governmental charges not yet due
    and payable or the subject of a good faith dispute, to the extent  liability
    is  fully  reserved  for  in the  Fresh  Fields  Financial  Statements; (ii)
    statutory liens incurred in the ordinary course of business with respect  to
    liabilities that are not yet due and payable; (iii) landlord liens contained
    in leases in the ordinary course of business; and (iv) such imperfections of
    title and/or encumbrances as are not material in character, amount or extent
    and  do not materially detract  from the value or  interfere with the use of
    the properties and assets subject thereto or affected thereby.
 
        (b) At the Effective Date, none of the shareholders of Fresh Fields  nor
    any Affiliate (as defined below) of such shareholders will have any material
    interest  in, or own, any material property or right used principally in the
    conduct of the business of Fresh  Fields and the Fresh Fields  Subsidiaries.
    The  Fresh  Fields  Disclosure  Schedule  lists  all  such  interest  and/or
    ownership (other  than  ownership of  securities  of Fresh  Fields)  by  the
    shareholders   and  their  Affiliates  as  of  the  date  hereof.  The  term
    "Affiliate" shall  mean any  of the  shareholders of  Fresh Fields,  or  any
    member  of  the immediate  family of  a natural  person shareholder,  or any
    corporation,  partnership,  trust  or  other   entity  in  which  any   such
    shareholder  or family member  has a substantial interest  or is a director,
    officer, partner or trustee.
 
        (c)  Substantially  all   of  Fresh   Fields'  and   the  Fresh   Fields
    Subsidiaries'  equipment and properties have been well maintained and are in
    good and  serviceable  condition,  reasonable wear  and  tear  excepted  and
    suitable for continued use without an Fresh Fields Material Adverse Effect.
 
    3.19.  USE AND CONDITION OF STORES.
 
        (a)  (i)  Applicable zoning  ordinances  permit the  operation  of Fresh
    Fields' business  as  currently conducted  at  its store  locations  or  the
    operation  of  Fresh Fields'  business  at its  store  locations is  a prior
    non-conforming use; (ii) Fresh Fields and the Fresh Fields Subsidiaries have
    all easements and rights, including  easements for all utilities,  services,
    roadways and other means of ingress and egress, material to the operation of
    their  business as currently conducted; and  (iii) neither the whole nor any
    portion of  the real  property on  which such  stores are  located has  been
    condemned,  requisitioned or otherwise taken by any public authority, and no
    notice of any such condemnation, requisition or taking has been received  by
    Fresh  Fields  or  the  Fresh  Fields  Subsidiaries.  No  such condemnation,
    requisition or taking is threatened or contemplated to Fresh Fields'  actual
    knowledge,  and there are no pending public improvements which may result in
    special assessments against or which may otherwise materially and  adversely
    affect  Fresh Fields' stores. To the  actual knowledge of Fresh Fields, none
    of such store locations has been  used for deposit or disposal of  hazardous
    wastes or substances in violation of any past or current law in any material
    respect  and there is no  material liability under past  or current law with
    respect to any hazardous wastes or  substances which have been deposited  or
    disposed of on or in such store locations.
 
        (b)  Fresh Fields has received no notice of, and has no actual knowledge
    of, any material violation of any zoning, building, health, fire, water  use
    or  similar statute, ordinance,  law, regulation or  code in connection with
    any store location of Fresh Fields or the Fresh Fields Subsidiaries.
 
                                      A-15
<PAGE>
        (c) To Fresh Fields' actual knowledge, Fresh Fields and the Fresh Fields
    Subsidiaries  are in compliance with all applicable federal, state and local
    laws relating to emissions,  discharges and releases  of hazardous or  toxic
    materials  into the environment,  except as would not  cause an Fresh Fields
    Material Adverse Effect. To Fresh Fields' actual knowledge, no hazardous  or
    toxic  material (as hereinafter defined) exists in any structure located on,
    or exists on or under the surface of, any real property owned or operated by
    Fresh Fields  or any  Fresh Fields  Subsidiary  which is,  in any  case,  in
    material  violation of  applicable environmental  law. For  purposes of this
    Section,  "hazardous  or  toxic  material"  shall  mean  waste,   substance,
    materials,  smoke, gas or particulate  matter designated as hazardous, toxic
    or dangerous under any  applicable environmental law.  For purposes of  this
    Section,  "environmental law" shall  include the Comprehensive Environmental
    Response Compensation and Liability Act, the Clean Air Act, the Clean  Water
    Act  and any other applicable federal,  state or local environmental, health
    or safety  law, rule  or regulation  relating to  or imposing  liability  or
    standards  concerning or  in connection  with hazardous,  toxic or dangerous
    waste, substance, materials, smoke, gas or particulate matter.
 
    3.20.  ACCURACY OF DISCLOSURES.   None of the information supplied by  Fresh
Fields  or  any  Fresh  Fields  Subsidiary  for  inclusion  in  the Registration
Statement or Proxy Statement (as such terms are defined in Section 5.7), and  as
such information is supplemented or amended from time to time, will, in the case
of  the Proxy Statement or any amendments or supplements thereto, at the time of
mailing of the Proxy Statement and any amendments or supplements thereto, and at
the time of the meeting of the  shareholders of WFM in accordance therewith  or,
in  the case of the Registration Statement  at the time it becomes effective and
at the Effective Date, contain any untrue  statement of a material fact or  omit
to  state any material fact required to  be stated therein or necessary in order
to make the statements therein, in  light of the circumstances under which  they
were made, not misleading.
 
    3.21.    BROKERS  AND FINDERS.    None  of Fresh  Fields,  the  Fresh Fields
Subsidiaries or, to Fresh Fields'  knowledge, any of their respective  officers,
directors  and employees has  employed any broker, finder  or investment bank or
incurred any liability for any investment banking fees, financial advisory fees,
brokerage fees or finders' fees in connection with the transactions contemplated
hereby, except that Fresh Fields has  engaged Goldman, Sachs & Co. as  financial
advisor  pursuant to a written agreement, a  true and complete copy of which has
been delivered to  WFM. Other  than the  foregoing arrangements  and other  than
certain  fees that  may be  paid to WFM's  financial advisor  as contemplated by
Section 4.14 hereof, Fresh Fields is not  aware of any claim for payment of  any
finder's  fees,  brokerage  or agent's  commissions  or other  like  payments in
connection with the negotiations leading  to this Agreement or the  consummation
of  the transactions contemplated hereby. Fresh  Fields has delivered to WFM all
contracts, agreements  and documents,  including summaries  of oral  agreements,
that  relate  to the  engagement of  and the  payment of  fees to  its financial
advisors.
 
                                   ARTICLE 4.
 
             REPRESENTATIONS AND WARRANTIES OF WFM AND MERGER CORP.
 
    WFM and  Merger  Corp.  represent  and warrant  to  Fresh  Fields  that  the
statements  contained in  this Article  4 are true  and correct  in all material
respects, except as  set forth  in the  disclosure schedule  delivered to  Fresh
Fields  by WFM  on or  before the  date of  this Agreement  (the "WFM Disclosure
Schedule").  The  WFM  Disclosure  Schedule  shall  be  arranged  in  paragraphs
corresponding  to  the numbered  Sections contained  in this  Article 4  and the
disclosures in any  paragraph shall  qualify only the  corresponding Section  in
this Article 4.
 
    4.1.     ORGANIZATION   AND  GOOD   STANDING  OF   WFM;  OWNERSHIP   OF  WFM
SUBSIDIARIES.  Each of WFM, Merger Corp. and all corporations, partnerships  and
other entities in which WFM owns any equity interest (the "WFM Subsidiaries") is
duly  organized, validly  existing and  in good standing  under the  laws of the
jurisdiction of  its incorporation  or organization.  All shares  of capital  or
other  equity interests of  each of the  material WFM Subsidiaries  are owned by
WFM, either  directly or  indirectly,  free and  clear  of all  material  liens,
encumbrances, equities or claims.
 
                                      A-16
<PAGE>
    4.2.   FOREIGN QUALIFICATION.  WFM and each of the WFM Subsidiaries are duly
qualified or licensed  to do  business and  are in  good standing  as a  foreign
corporation  in every jurisdiction where the failure  so to qualify would have a
material adverse effect on  (a) the business,  operations, prospects, assets  or
financial  condition of WFM and the WFM Subsidiaries taken as a whole or (b) the
validity or enforceability of, or the ability of WFM to perform its  obligations
under,  this  Agreement  and the  other  documents contemplated  hereby  (a "WFM
Material Adverse Effect").
 
    4.3.  CORPORATE POWER AND AUTHORITY.   Each of WFM and the WFM  Subsidiaries
has  the corporate  power and  authority and  all material  licenses and permits
required by governmental authorities  to own, lease  and operate its  properties
and  assets and to carry  on its business as  currently being conducted. Each of
WFM and  Merger Corp.  has the  corporate  power and  authority to  execute  and
deliver  this Agreement and, subject  to the approval of  this Agreement and the
Merger by its shareholders, to perform its obligations under this Agreement  and
the  other documents executed or  to be executed by  WFM in connection with this
Agreement and to consummate the Merger. The execution, delivery and  performance
by WFM and Merger Corp. of this Agreement and the other documents executed or to
be  executed by  WFM or  Merger Corp.,  as applicable,  in connection  with this
Agreement have been  duly authorized  by all necessary  corporate action,  other
than the approval of this Agreement and the Merger by the shareholders of WFM.
 
    4.4.  BINDING EFFECT.  This Agreement and the other documents executed or to
be  executed by WFM and Merger Corp. in connection with this Agreement have been
or will have been duly executed and delivered by WFM and Merger Corp. and are or
will be, when executed and delivered, the legal, valid, and binding  obligations
of WFM and Merger Corp., enforceable in accordance with their terms except that:
 
        (a)  enforceability may be  limited by bankruptcy,  insolvency, or other
    similar laws affecting creditors' rights;
 
        (b) the availability of equitable  remedies may be limited by  equitable
    principles of general applicability; and
 
        (c) rights to indemnification may be limited by considerations of public
    policy.
 
    4.5.   ABSENCE OF RESTRICTIONS AND CONFLICTS.   Subject only to the approval
of the adoption  of this  Agreement and the  Merger by  WFM's shareholders,  the
execution,  delivery or  performance of this  Agreement and  the other documents
executed in connection with  the Agreement, and the  consummation of the  Merger
and the other transactions contemplated by this Agreement and the fulfillment of
and  compliance with the terms and conditions  of this Agreement do not and will
not, with  the passing  of time  or the  giving of  notice or  both, violate  or
conflict  with, constitute a breach  of or default under,  result in the loss of
any material benefit under, or permit the acceleration of any obligation  under,
(i)  any term or  provision of the  Articles or Certificate  of Incorporation or
Bylaws of  WFM or  any WFM  Subsidiary,  (ii) any  "WFM Material  Contract"  (as
defined  in Section 4.11), (iii)  any judgment, decree or  order of any court or
governmental authority or agency to which WFM  or any WFM Subsidiary is a  party
or  by which WFM,  any WFM Subsidiary  or any of  their respective properties is
bound, or (iv) subject to compliance with  the HSR Act, the Securities Act,  the
Exchange  Act and applicable state securities laws, any statute, law, regulation
or rule applicable to WFM or any WFM Subsidiary. Except for compliance with  the
applicable requirements of the HSR Act, the Securities Act, the Exchange Act and
applicable  state securities laws, no  consent, approval, order or authorization
of, or  registration, declaration  or filing  with, any  governmental agency  or
public  or regulatory unit, agency, body or authority with respect to WFM or any
of the WFM Subsidiaries is required  in connection with the execution,  delivery
or  performance of this Agreement by WFM or the consummation of the transactions
contemplated hereby and the ownership and operation of Fresh Fields by WFM after
the Effective Date in substantially the  same manner as now owned and  operated,
except   where  the  failure   to  obtain  such   consent,  approval,  order  or
authorization of  or  the failure  to  make such  registration,  declaration  or
filing, would not have a WFM Material Adverse Effect.
 
                                      A-17
<PAGE>
    4.6.  CAPITALIZATION OF WFM.
 
        (a)  The authorized capital stock of WFM consists of 30.0 million shares
    of WFM Common  Stock and  5.0 million shares  of preferred  stock, $.01  par
    value. As of April 7, 1996, there were (i) 14,138,921 shares of Common Stock
    outstanding  and (ii) no  shares of the Preferred  Stock outstanding. All of
    the issued  and  outstanding shares  of  WFM  Common Stock  have  been  duly
    authorized and validly issued and are fully paid and nonassessable.
 
        (b)  All of the issued  and outstanding shares of  WFM Common Stock have
    been, and the Merger Shares when issued will be, duly authorized and validly
    issued and are fully paid, nonassessable and free of preemptive rights.
 
        (c)  To  WFM's  knowledge,  there  are  no  voting  trusts,  shareholder
    agreements or other voting arrangements by the shareholders of WFM.
 
        (d)  Except as described in the  WFM SEC Reports (defined herein), there
    is  no  outstanding  subscription,  contract,  convertible  or  exchangeable
    security,  option, warrant, call or other right obligating WFM or any of the
    WFM Subsidiaries to issue,  sell, exchange, or otherwise  dispose of, or  to
    purchase,  redeem or otherwise acquire, shares of, or securities convertible
    into or exchangeable for, capital stock of WFM or the WFM Subsidiaries.
 
    4.7.  WFM SEC  REPORTS.  WFM  has made available to  Fresh Fields (i)  WFM's
Annual  Reports on  Form 10-K,  including all  exhibits filed  thereto and items
incorporated therein by reference,  (ii) WFM's Quarterly  Reports on Form  10-Q,
including  all  exhibits thereto  and items  incorporated therein  by reference,
(iii) proxy statements relating to WFM's  meetings of shareholders and (iv)  all
other  reports or registration  statements (as amended  or supplemented prior to
the date hereof), filed by WFM with the SEC since September 25, 1994,  including
all  exhibits thereto  and items  incorporated therein  by reference  (items (i)
through (iv) being referred to as the "WFM SEC Reports"). As of their respective
dates, the WFM SEC Reports  did not contain any  untrue statement of a  material
fact or omit to state a material fact required to be stated therein or necessary
to  make the statements therein, in light  of the circumstances under which they
were made, not misleading. Since September 25, 1994, WFM has filed all  material
forms, reports and documents with the SEC required to be filed by it pursuant to
the  federal securities laws and the  SEC rules and regulations thereunder, each
of which complied  as to form,  at the time  such form, report  or document  was
filed,  in  all  material  respects  with  the  applicable  requirements  of the
Securities Act and  the Exchange Act  and the applicable  rules and  regulations
thereunder.
 
    4.8.   FINANCIAL STATEMENTS AND RECORDS OF WFM.  The WFM SEC Reports include
(i) the  consolidated balance  sheets of  WFM  and the  WFM Subsidiaries  as  of
September  24, 1995,  and the  consolidated statements  of income, shareholders'
equity and  cash flows  for the  fiscal  year then  ended, including  the  notes
thereto,  examined by and accompanied by the report of KPMG Peat Marwick LLP and
(ii) the unaudited consolidated balance sheet of WFM and the WFM Subsidiaries as
of April 7, 1996 and  the consolidated statements of  income and cash flows  for
the  28 weeks then ended (collectively  the "WFM Financial Statements"). The WFM
Financial Statements have been  prepared from, and are  in accordance with,  the
books  and records of  WFM and the  WFM Subsidiaries and  present fairly, in all
material respects, the assets, liabilities and  financial position of WFM as  of
the  dates  thereof  and the  results  of  operations and  changes  in financial
position thereof for  the periods then  ended, in each  case in conformity  with
generally  accepted accounting principles, consistently applied, except as noted
therein. Since April 7, 1996, there has been no change in accounting  principles
applicable to, or methods of accounting utilized by, WFM, except as noted in the
WFM  Financial Statements. The books and records  of WFM have been and are being
maintained in  accordance  with  good  business  practice,  reflect  only  valid
transactions,  are complete  and correct in  all material  respects, and present
fairly in all material respects the basis for the financial position and results
of operations of WFM set forth in WFM Financial Statements.
 
                                      A-18
<PAGE>
    4.9.  ABSENCE  OF CERTAIN CHANGES.   Since April  7, 1996, WFM  and the  WFM
Subsidiaries  have not, except as may  result from the transactions contemplated
by this  Agreement,  (i)  suffered  any  change  in  the  business,  results  of
operations,  working  capital, assets,  liabilities  or condition  (financial or
otherwise) or the manner of conducting the business of WFM and WFM  Subsidiaries
taken as a whole, except as reflected on the WFM Financial Statements and except
for  such changes  that would not  have a  WFM Material Adverse  Effect; or (ii)
suffered any damage or destruction  to or loss of the  assets of WFM or any  WFM
Subsidiary  not covered by  insurance, which property or  assets are material to
the operations or business of WFM and WFM Subsidiaries taken as a whole.
 
    4.10.  NO MATERIAL UNDISCLOSED LIABILITIES.   To WFM's knowledge, there  are
no  material liabilities of WFM  or the WFM Subsidiaries  of any nature, whether
absolute, accrued,  contingent  or otherwise,  other  than the  liabilities  and
obligations  that are  fully reflected, accrued  or reserved against  in the WFM
Financial Statements, for which the reserves are appropriate and reasonable,  or
incurred  in the ordinary course of  business and consistent with past practices
since April 7, 1996.
 
    4.11.  MATERIAL CONTRACTS.  WFM will furnish or make available accurate  and
complete  copies  of the  WFM  Material Contracts,  as  defined below,  to Fresh
Fields. All of the WFM Material  Contracts are valid and binding obligations  of
WFM.  There is not under any of  the WFM Material Contracts any existing breach,
default or event of default by WFM or any of the WFM Subsidiaries nor event that
with notice or lapse of time or both would constitute a breach, default or event
of default by WFM or any of the  WFM Subsidiaries nor does WFM know of, and  WFM
has  not received  notice of,  or made a  claim with  respect to,  any breach or
default by any other party thereto which would, in either case, severally or  in
the aggregate, have a WFM Material Adverse Effect. As used herein, the term "WFM
Material  Contracts" shall mean all contracts  and agreements filed, or required
to be filed, as exhibits to WFM's Annual Report on Form 10-K for the year  ended
September  24, 1995 and  any contract or agreement  entered into since September
24, 1995 which  would be  required to  be filed as  an exhibit  to WFM's  Annual
Report on Form 10-K for the fiscal year ending in September 1996.
 
    4.12.  LITIGATION AND GOVERNMENT CLAIMS.  Except as disclosed in the WFM SEC
Reports,   there  is   no  pending  suit,   claim,  action   or  litigation,  or
administrative, arbitration  or other  proceeding or,  to WFM's  knowledge,  any
governmental  investigation or inquiry. To WFM's  knowledge, there is no pending
change in any environmental, zoning or building laws, regulations or  ordinances
against  WFM or  the WFM  Subsidiaries to which  their businesses  or assets are
subject which would, severally  or in the aggregate,  reasonably be expected  to
result  in a WFM Material Adverse Effect. To  the knowledge of WFM, there are no
such proceedings threatened or contemplated,  or any unasserted claims  (whether
or  not the  potential claimant may  be aware of  the claim) of  any nature that
might be asserted against WFM or the WFM Subsidiaries which would, severally  or
in  the aggregate, have a  WFM Material Adverse Effect.  Neither WFM nor any WFM
Subsidiary is subject to any judgment, decree, injunction, rule or order of  any
court,  or, to the knowledge of  WFM, any governmental restriction applicable to
WFM or any WFM Subsidiary which is reasonably likely (i) to have a WFM  Material
Adverse  Effect  or (ii)  to cause  a  material limitation  on WFM's  ability to
operate the business of Fresh Fields after the Closing.
 
    4.13.   COMPLIANCE  WITH  LAWS.    To  WFM's  knowledge,  WFM  and  the  WFM
Subsidiaries  each  have all  material  authorizations, approvals,  licenses and
orders to carry on their respective businesses as they are now being  conducted,
to  own or  hold under lease  the properties and  assets they own  or hold under
lease and to perform all of their obligations under the agreements to which they
are a party, except for  instances which would not  have a WFM Material  Adverse
Effect. WFM and the WFM Subsidiaries have been and are, to the knowledge of WFM,
in compliance with all applicable laws, regulations and administrative orders of
any country, state or municipality or of any subdivision of any thereof to which
their  respective  businesses and  their  employment of  labor  or their  use or
occupancy of properties or any part hereof are subject, the failure to obtain or
the violation of which would have a WFM Material Adverse Effect.
 
                                      A-19
<PAGE>
    4.14.  BROKERS AND FINDERS.  None of WFM, the WFM Subsidiaries or, to  WFM's
knowledge,  any  of  their  respective  officers,  directors  and  employees has
employed any broker, finder or investment bank or incurred any liability for any
investment banking fees,  financial advisory  fees, brokerage  fees or  finders'
fees  in connection with  the transactions contemplated  hereby, except that WFM
has engaged Robertson Stephens &  Company and Leo Kahn and  Fulham & Co. as  its
financial advisors. Other than the foregoing arrangements and other than certain
fees  that may be  paid to Fresh  Fields' financial advisors  as contemplated by
Section 3.21 hereof, WFM is not aware  of any claim for payment of any  finder's
fees, brokerage or agent's commissions or other like payments in connection with
the   negotiations  leading  to  this  Agreement  or  the  consummation  of  the
transactions contemplated hereby.
 
    4.15.  TAX RETURNS; TAXES.  Each  of WFM and the WFM Subsidiaries have  duly
filed  all material  federal, state, county,  local and foreign  tax returns and
reports required to  be filed  by it, including  those with  respect to  income,
payroll,   property,  withholding,  social  security,  employee  benefit  plans,
unemployment, franchise, excise and sales taxes and all such returns and reports
are true and  correct in all  material respects;  have either paid  in full  all
taxes  that have become  due as reflected on  any such return  or report and any
interest and penalties with respect thereto  or have fully accrued on its  books
or have established adequate reserves for all taxes payable but not yet due; and
have  made cash deposits with  appropriate governmental authorities representing
estimated payments of taxes, including income taxes and employee withholding tax
obligations. To WFM's actual knowledge, no extension or waiver of any statute of
limitations or time  within which  to file  any return  has been  granted to  or
requested  by WFM  or the  WFM Subsidiaries  with respect  to any  tax. To WFM's
actual knowledge, no unsatisfied material deficiency, delinquency or default for
any tax,  assessment  or  governmental  charge has  been  claimed,  proposed  or
assessed  against  WFM  or  the  WFM  Subsidiaries,  nor  has  WFM  or  the  WFM
Subsidiaries received notice of any such deficiency, delinquency or default. WFM
and the  WFM Subsidiaries  have no  material tax  liabilities other  than  those
reflected  on the  WFM Financial  Statements and  those arising  in the ordinary
course of business.  WFM will make  available to Fresh  Fields between the  date
hereof  and the Closing true, complete  and correct copies of WFM's consolidated
federal tax returns for the  last five years and  make available such other  tax
returns reasonably requested by Fresh Fields.
 
    4.16.    LABOR  RELATIONS.   Each  of WFM  and  the WFM  Subsidiaries  is in
compliance in all material respects with  all laws (including federal and  state
laws  and the laws of another country or governmental entity thereof) respecting
employment and employment practices, terms  and conditions of employment,  wages
and  hours,  and is  not  engaged in  any  unfair labor  or  unlawful employment
practice. There is no unlawful employment practice discrimination charge pending
before the EEOC  or any  EEOC recognized state  "referral agency."  There is  no
unfair  labor  practice  charge or  complaint  against  WFM or  any  of  the WFM
Subsidiaries pending  before the  National Labor  Relations Board.  There is  no
labor  strike,  dispute,  slowdown or  stoppage  actually pending  or,  to WFM's
knowledge, threatened against or  involving or affecting WFM  or any of the  WFM
Subsidiaries  and  no  National Labor  Relations  Board  representation question
exists respecting  their  respective  employees. No  grievances  or  arbitration
proceeding  is  pending  and  no  written claim  therefor  exists.  There  is no
collective bargaining  agreement  that is  binding  on WFM  or  any of  the  WFM
Subsidiaries.
 
    4.17.  PROPERTIES.
 
        (a)  Except  as  set forth  in  the WFM  SEC  Reports, WFM  and  the WFM
    Subsidiaries have good and marketable title, free and clear of all  material
    liens,  claims  or encumbrances  (other  than "Permitted  Liens"  as defined
    below) to all of  their material properties and  assets whether tangible  or
    intangible,  real,  personal  or  mixed,  reflected  on  the  WFM  Financial
    Statements as being owned by WFM or the WFM Subsidiaries. All buildings  and
    all  fixtures, equipment and other property and assets which are material to
    its business  held under  leases  or subleases  by any  of  WFM or  the  WFM
    Subsidiaries are held under valid instruments enforceable in accordance with
    their  respective terms. As used herein, the term "Permitted Liens" includes
    (i) liens for taxes, assessments or  other governmental charges not yet  due
    and  payable  or the  subject of  a good  faith dispute,  to the  extent the
    disputed  liability   is   fully  reserved   for   in  the   WFM   Financial
 
                                      A-20
<PAGE>
    Statements; (ii) statutory liens incurred in the ordinary course of business
    with respect to liabilities that are not yet due and payable; (iii) landlord
    liens  contained in  leases in the  ordinary course of  business; (iv) liens
    arising in the ordinary course of business in connection with the collection
    of negotiable  instruments;  and  (v) such  imperfections  of  title  and/or
    encumbrances  as are not material in character,  amount or extent and do not
    materially detract  from  the  value  or  interfere  with  the  use  of  the
    properties and assets subject thereto or affected thereby.
 
        (b)  At the Effective Date, none of the officers or directors of WFM nor
    any Affiliate (as defined below) of such officers or directors will have any
    material interest in, or own any material property or right used principally
    in the conduct  of the business  of WFM  and the WFM  Subsidiaries. The  WFM
    Disclosure  Schedule lists  all such  interest and/or  ownership (other than
    ownership of securities  of WFM)  by the  officers and  directors and  their
    Affiliates  as of  the date  hereof. The term  "Affiliate," as  used in this
    Section 4.17(b), shall mean any of the officers or directors of WFM, or  any
    member  of the immediate family of a  natural person officer or director, or
    any corporation,  partnership,  trust or  other  entity in  which  any  such
    officer  or director  or family  member has a  substantial interest  or is a
    director, officer, partner, or trustee.
 
        (c) Substantially all of WFM's  and the WFM Subsidiaries' equipment  and
    properties  have  been  well  maintained and  are  in  good  and serviceable
    condition, reasonable wear and tear excepted, and suitable for continued use
    without a WFM Material Adverse Effect.
 
    4.18.  USE AND CONDITION OF STORES.
 
        (a) (i)  Applicable  zoning ordinances  permit  the operation  of  WFM's
    business  as currently conducted at its  store locations or the operation of
    WFM's business at its stores is a prior non-conforming use; (ii) WFM and the
    WFM Subsidiaries have all easements and rights, including easements for  all
    utilities, services, roadways and other means of ingress or egress, material
    to the operation of their business as currently conducted; and (iii) neither
    the  whole nor  any portion of  the real  property on which  such stores are
    located has been condemned, requisitioned  or otherwise taken by any  public
    authority, and no notice of any such condemnation, requisition or taking has
    been  received  by  WFM  or  the  WFM  Subsidiaries.  No  such condemnation,
    requisition  or  taking  is  threatened  or  contemplated  to  WFM's  actual
    knowledge,  and there are no pending public improvements which may result in
    special assessments against or which may otherwise materially and  adversely
    affect  WFM's stores.  To the  actual knowledge of  WFM, none  of such store
    locations has  been used  for deposit  or disposal  of hazardous  wastes  or
    substances  in violation of any past or  current law in any material respect
    and there is no material liability under past or current law with respect to
    any hazardous wastes or substances which have been deposited or disposed  of
    on or in such store locations.
 
        (b)  WFM has received no notice of,  and has no actual knowledge of, any
    material violation  of any  zoning,  building, health,  fire, water  use  or
    similar  statute, ordinance, law, regulation or  code in connection with any
    store location of WFM or the WFM Subsidiaries.
 
        (c) To  WFM's actual  knowledge, WFM  and the  WFM Subsidiaries  are  in
    compliance  with all  applicable federal, state  and local  laws relating to
    emissions, discharges and releases of hazardous or toxic materials into  the
    environment,  except as  would not cause  a WFM Material  Adverse Effect. To
    WFM's actual  knowledge,  no hazardous  or  toxic material  (as  hereinafter
    defined)  exists in  any structure  located on,  or exists  on or  under the
    surface of,  any  real  property  owned  or  operated  by  WFM  of  the  WFM
    Subsidiaries  which is,  in any  case, in  material violation  of applicable
    environmental law.  For  purposes  of  this  Section,  "hazardous  or  toxic
    material"  shall mean waste, substance, materials, smoke, gas or particulate
    matter designated  as hazardous,  toxic or  dangerous under  any  applicable
    environmental  law. For purposes of  this section, "environmental law" shall
    include the Comprehensive Environmental Response Compensation and  Liability
    Act,
 
                                      A-21
<PAGE>
    the  Clear Air Act,  the Clean Water  Act and any  other applicable federal,
    state or  local environmental,  health  or safety  law, rule  or  regulation
    relating  to or imposing liability or  standards concerning or in connection
    with hazardous, toxic or dangerous  waste, substance, materials, smoke,  gas
    or particulate matter.
 
    4.19.   EMPLOYEE BENEFIT PLANS.  Each employee benefit plan, as such term is
defined in Section 3(3) of ERISA,  of WFM or the WFM Subsidiaries  (collectively
the  "WFM Employee Plans") complies in all material respects with all applicable
requirements of ERISA and the Code, and  other applicable laws. None of the  WFM
Employee Plans is an employee pension benefit plan, which is subject to Title IV
of  ERISA, or a multiemployer plan, as  such terms are defined in ERISA. Neither
WFM nor any  WFM Subsidiary, nor  any of their  respective directors,  officers,
employees  or agents has, with respect to  any WFM Employee Plan, engaged in any
"prohibited transaction," as such term is defined in the Code or ERISA, nor  has
any  WFM Employee Plan engaged in such prohibited transaction which could result
in any  taxes  or penalties  or  other  prohibited transactions,  which  in  the
aggregate could have a WFM Material Adverse Effect.
 
    4.20.  REGISTRATION STATEMENT.  The Registration Statement (as defined below
in  Section  5.7) will  comply  as to  form in  all  material respects  with the
provisions of  the Securities  Act, and  the rules  and regulations  promulgated
thereunder.  The Proxy Statement will comply as to form in all material respects
with  the  provisions  of  the  Exchange  Act  and  the  rules  and  regulations
thereunder.
 
                                   ARTICLE 5.
 
                        CERTAIN COVENANTS AND AGREEMENTS
 
    5.1.   CONDUCT  OF BUSINESS BY  FRESH FIELDS.   From the date  hereof to the
Effective Date, Fresh Fields will, and  will cause each Fresh Fields  Subsidiary
to,  except as required in connection with the Merger and the other transactions
contemplated by  this  Agreement and  except  as otherwise  disclosed  in  Fresh
Fields' Disclosure Schedule or consented to in writing by WFM:
 
        (a)  Carry  on  its  business  in the  ordinary  and  regular  course in
    substantially the same manner as heretofore conducted and not engage in  any
    new  line of business  or enter into any  material agreement, transaction or
    activity or make any  material commitment except those  in the ordinary  and
    regular  course of business and not  otherwise prohibited under this Section
    5.1;
 
        (b)  Neither  change   nor  amend   its  Certificate   or  Articles   of
    Incorporation or Bylaws;
 
        (c)  Other than  pursuant to  the exercise  of the  options and warrants
    outstanding on the date hereof, not  issue, sell or grant options,  warrants
    or  rights to  purchase or  subscribe to, or  enter into  any arrangement or
    contract with respect  to the  issuance or sale  of capital  stock of  Fresh
    Fields  or  any  of  Fresh Fields'  Subsidiaries  or  rights  or obligations
    convertible into or  exchangeable for  any shares  of the  capital stock  of
    Fresh Fields or any of Fresh Fields' subsidiaries and not alter the terms of
    any  presently outstanding options  or warrants (or  plans pursuant to which
    they  were  granted)  or  make   any  changes  (by  split-up,   combination,
    reorganization or otherwise) in the capital structure of Fresh Fields or any
    of Fresh Fields' Subsidiaries.
 
        (d)  Not declare,  pay or  set aside for  payment any  dividend or other
    distribution in respect of the capital  stock or other equity securities  of
    Fresh Fields and not redeem, purchase or otherwise acquire any shares of the
    capital stock or other securities of Fresh Fields or any of the Fresh Fields
    Subsidiaries  or rights or obligations  convertible into or exchangeable for
    any shares of the capital stock or  other securities of Fresh Fields or  any
    of  the Fresh Fields  Subsidiaries or obligations  convertible into such, or
    any options, warrants or other rights to purchase or subscribe to any of the
    foregoing;
 
        (e) Not  acquire or  enter into  any agreement  to acquire,  by  merger,
    consolidation or purchase of stock or assets, any business or entity;
 
                                      A-22
<PAGE>
        (f)  Use  its  reasonable  efforts  to  preserve  intact  the  corporate
    existence, goodwill and business organization of Fresh Fields and the  Fresh
    Fields  Subsidiaries, to keep the officers and employees of Fresh Fields and
    the Fresh Fields Subsidiaries available to Fresh Fields and to preserve  the
    relationships  of  Fresh  Fields  and  the  Fresh  Fields  Subsidiaries with
    suppliers, customers and others having business relations with any of  them,
    except  for  such instances  which  would not  have  a WFM  Material Adverse
    Effect;
 
        (g) Not  (i)  create, incur  or  assume any  long-term  debt  (including
    obligations  in respect  of capital  leases which  in the  aggregate involve
    annual payments in excess of $100,000) or, except in the ordinary course  of
    business  under existing lines  of credit (including  that certain agreement
    dated July  19,  1995 among  Fresh  Fields,  NatWest N.A.  and  First  Union
    National  Bank (the "NatWest Line"), create,  incur or assume any short-term
    debt for  borrowed money  in  excess of  $100,000, (ii)  assume,  guarantee,
    endorse  or  otherwise  become  liable  or  responsible  (whether  directly,
    contingently or otherwise)  for the  obligations of any  other person  other
    than  the Fresh  Fields Subsidiaries in  excess of $100,000,  (iii) make any
    loans  or  advances  to  any  other  person  other  than  the  Fresh  Fields
    Subsidiaries,  except in the ordinary course of business and consistent with
    past practice or in aggregate amounts  not in excess of $10,000, (iv)  enter
    into  any new  store or  facilities leases or  modify or  renew any existing
    store or facilities  lease, or  (v) make  any capital  contributions to,  or
    investments  in, any person  other than the Fresh  Fields Subsidiaries or in
    the aggregate in excess of $10,000; or
 
        (h) Not (i) enter into, modify or extend in any manner the terms of  any
    employment,  severance or  similar agreements  with officers  and directors,
    (ii) grant  any  increase in  the  compensation of  officers  or  directors,
    whether   now  or  hereafter  payable,  (iii)  grant  any  increase  in  the
    compensation of any other employees except for compensation increases in the
    ordinary course of business and consistent with past practice, or (iv)  make
    any  material change in wage structure or employee benefit plans taking into
    account the  benefits to  Fresh  Fields and  the Fresh  Fields  Subsidiaries
    resulting from such changes.
 
    In  connection with the continued operation  of the business of Fresh Fields
and the Fresh  Fields Subsidiaries between  the date of  this Agreement and  the
Effective  Date, Fresh Fields  shall confer in  good faith and  on a regular and
frequent basis with one or more representatives of WFM designated in writing  to
report  operational matters  of materiality  and the  general status  of ongoing
operations and to review the financial information furnished pursuant to Section
3.8. In addition, Fresh  Fields will allow  WFM to send  a transition team  (the
"Transition  Team")  headed by  Peter Roy  (President of  WFM) to  Fresh Fields'
corporate office to consult  with Mark Ordan and  John Murphy regarding (i)  the
day-to-day  operations of Fresh Fields and the Fresh Fields Subsidiaries through
the Closing Date and  (ii) the transition  strategy for post-Merger  operations,
with  particular emphasis  on human  resource matters. Mr.  Roy and  one or more
assistants shall be entitled to office  space at Fresh Fields' corporate  office
for  such purposes. Messrs. Ordan and Murphy shall reasonably consider the input
and advice of the Transition Team. The Transition Team shall also be entitled to
have a reasonable number of WFM employees  or agents to be present at the  Fresh
Fields stores through the Closing Date to observe the business and operations of
Fresh  Fields and the Fresh Fields Subsidiaries during normal business hours and
in such manner as not to interfere with Fresh Fields' business or Fresh  Fields'
relations  with  its employees  and customers.  Fresh  Fields shall  establish a
subcommittee of  two  directors  (the  "Special  Committee")  of  its  Board  of
Directors  to administer  any disputes  regarding operational  and/or transition
issues between  Fresh Fields  management and  the Transition  Team. The  Special
Committee  shall be vested with the full  authority of the Fresh Fields Board of
Directors at all times  through the Closing Date  to resolve any such  disputes;
that  the Special Committee shall  be comprised of one  director of Fresh Fields
designated by  GS  Capital Partners,  L.P.  and  one director  of  Fresh  Fields
designated by the Carlyle Interests (as defined in Section 5.19 hereof).
 
                                      A-23
<PAGE>
    5.2.   CONDUCT OF  BUSINESS BY WFM.   From the date  hereof to the Effective
Date, WFM will, and will cause Merger Corp. and each of the WFM Subsidiaries to,
except as required  in connection  with the  Merger and  the other  transactions
contemplated  by  this  Agreement and  except  as otherwise  disclosed  in WFM's
Disclosure Schedule or consented to in writing by Fresh Fields:
 
        (a) Carry  on its  businesses  in the  ordinary  and regular  course  in
    substantially  the same manner as heretofore conducted and not engage in any
    new line of business or enter into any agreement, transaction or activity or
    make any commitment except  in the ordinary and  regular course of  business
    and not otherwise prohibited under this Section 5.2;
 
        (b)   Neither  change   nor  amend   its  Certificate   or  Articles  of
    Incorporation or Bylaws;
 
        (c)  Not   make  any   adverse   changes  (by   split-up,   combination,
    reorganization  or otherwise) in the capital  structure of WFM, Merger Corp.
    or any  of  the WFM  Subsidiaries  (it being  understood  that WFM  will  be
    increasing  its  authorized  capital  stock  and  the  shares  available for
    issuance under its stock option plans effective as of the WFM  shareholders'
    meeting referenced in Section 5.8);
 
        (d)  Not declare,  pay or  set aside for  payment any  dividend or other
    distribution in respect of the capital  stock or other equity securities  of
    WFM  and not redeem, purchase or otherwise acquire any shares of the capital
    stock or other securities of WFM or  any of the WFM Subsidiaries, or  rights
    or  obligations  convertible  into or  exchangeable  for any  shares  of the
    capital stock or other  securities of WFM,  Merger Corp. or  any of the  WFM
    Subsidiaries  or obligations convertible into such, or any options, warrants
    or other rights to purchase or subscribe to any of the foregoing;
 
        (e) Not  acquire or  enter into  any agreement  to acquire,  by  merger,
    consolidation  or purchase of stock or  assets, any business or entity which
    would have a WFM Material Adverse Effect; and
 
        (f)  Use  its  reasonable  efforts  to  preserve  intact  the  corporate
    existence,   goodwill  and  business   organization  of  WFM   and  the  WFM
    Subsidiaries, to  keep  the  officers  and employees  of  WFM  and  the  WFM
    Subsidiaries  available to WFM and to  preserve the relationships of WFM and
    the WFM Subsidiaries  with suppliers, customers  and others having  business
    relations with any of them, except for such instances which would not have a
    WFM Material Adverse Effect;
 
    In  connection with the continued  operation of the business  of WFM and the
WFM Subsidiaries between the date of this Agreement and the Effective Date,  WFM
shall  confer in good faith and on a regular and frequent basis with one or more
representatives of  Fresh Fields  designated in  writing to  report  operational
matters of materiality and the general status of ongoing operations and shall on
a timely basis on request by Fresh Fields provide Fresh Fields with WFM's weekly
report  of sales  by store,  and shall  also provide  on a  timely basis monthly
financial reports. WFM  acknowledges that  Fresh Fields  does not  and will  not
waive  any  rights  it  may  have  under this  Agreement  as  a  result  of such
consultations nor shall Fresh  Fields be responsible for  any decisions made  by
WFM's  officers and directors with  respect to matters which  are the subject of
such consultation.
 
    5.3.  NOTICE OF ANY  MATERIAL CHANGE.  Each of  Fresh Fields and WFM  shall,
promptly  after the first  notice or occurrence  thereof but not  later than the
Closing Date, advise the other in writing  of any event or the existence of  any
state  of facts that would (i) make any of its representations and warranties in
this Agreement untrue in any material  respect, or (ii) otherwise constitute  an
Fresh Fields Material Adverse Effect or WFM Material Adverse Effect, as the case
may be.
 
    5.4.  INSPECTION AND ACCESS TO INFORMATION.
 
        (a)  Between the  date of  this Agreement  and the  Effective Date, each
    party hereto will, and will cause each of its subsidiaries to, provide  each
    other   party   and   its   accountants,   counsel   and   other  authorized
    representatives full  access, during  reasonable  business hours  and  under
    reasonable  circumstances,  to  any  and all  of  its  premises, properties,
    contracts, commitments, books, records and other information (including  tax
    returns filed and those in preparation) and will
 
                                      A-24
<PAGE>
    cause  their  respective officers  to  furnish to  the  other party  and its
    authorized representatives any  and all financial,  technical and  operating
    data  and other information pertaining to  its business, as each other party
    shall from time to time request.
 
        (b) Each  of the  parties hereto  and their  respective  representatives
    shall   maintain  the   confidentiality  of  all   information  (other  than
    information which is generally available to the public) concerning the other
    parties hereto acquired pursuant to the transactions contemplated hereby  in
    the event that the Merger is not consummated. Each of the parties hereto and
    their  representatives shall  not use  such information  so obtained  to the
    detriment or competitive disadvantage of the other party hereto. All  files,
    records,  documents,  information, data  and similar  items relating  to the
    confidential information  of  Fresh  Fields,  whether  prepared  by  WFM  or
    otherwise  coming into WFM's possession, shall remain the exclusive property
    of Fresh  Fields  and shall  be  promptly  delivered to  Fresh  Fields  upon
    termination  of this Agreement. All  files, records, documents, information,
    data and  similar items  relating to  the confidential  information of  WFM,
    whether  prepared by  Fresh Fields  or otherwise  coming into  Fresh Fields'
    possession, shall remain the exclusive property of WFM and shall be promptly
    delivered to WFM upon termination of this Agreement.
 
    5.5.  ANTITRUST LAWS.  As soon as practicable but in no event later than  15
days  from the date hereof, each of WFM  and Fresh Fields shall make any and all
filings which are required under the HSR Act. Each of WFM and Fresh Fields  will
assist the other (and Fresh Fields' principal shareholders) as may be reasonably
requested in connection with the preparation of such filings.
 
    5.6.  POOLING.  From and after the date hereof and until the Effective Date,
neither  WFM nor Fresh Fields nor any of their respective subsidiaries shall (i)
knowingly take any  action, or  knowingly fail to  take any  action, that  would
jeopardize the treatment of the Merger as a "pooling of interest" for accounting
purposes  or  (ii) knowingly  take any  action,  or knowingly  fail to  take any
action, that would jeopardize  qualification of the  Merger as a  reorganization
within the meaning of Section 368(a)(2)(E) of the Code.
 
    5.7.  REGISTRATION STATEMENT AND PROXY STATEMENT.
 
        (a) WFM shall promptly prepare and file, and make and file any necessary
    amendments,  a  registration  statement  on  Form  S-4  (which  registration
    statement, in the form  it is declared effective  by the SEC, together  with
    any   and  all  amendments  and  supplements  thereto  and  all  information
    incorporated  by  reference   therein,  is   referred  to   herein  as   the
    "Registration  Statement")  under  and  pursuant to  the  provisions  of the
    Securities Act for the purpose of registering WFM Common Stock to be  issued
    in  the Merger. WFM will use its best  efforts to receive and respond to the
    comments of the SEC and to  cause the Registration Statement to be  declared
    effective  by the SEC and shall promptly  mail to its shareholders the proxy
    statement in its  definitive form  contained in  the Registration  Statement
    (the  "Proxy  Statement").  Such Proxy  Statement  shall also  serve  as the
    prospectus to be included in the Registration Statement.
 
        (b) Each  of WFM  and Fresh  Fields  agrees to  provide as  promptly  as
    practicable  to  the  other  such information  concerning  its  business and
    financial statements and affairs as, in the reasonable judgment of the other
    party, may  be required  or appropriate  for inclusion  in the  Registration
    Statement  and  the  Proxy Statement  or  in any  amendments  or supplements
    thereto, and to cause its counsel and auditors to cooperate with the other's
    counsel and auditors in  the preparation of  the Registration Statement  and
    the Proxy Statement.
 
        (c)  WFM  agrees that  at the  time  the Registration  Statement becomes
    effective and at the Effective Date, as such Registration Statement is  then
    amended  or supplemented, and at  the time the Proxy  Statement is mailed to
    WFM's shareholders, such Registration Statement and Proxy Statement will (i)
    not contain any untrue statement  of a material fact,  or omit to state  any
    material  fact required to be stated therein  as necessary, in order to make
    the statements therein, in light of the circumstances under which they  were
    made, not misleading or necessary and
 
                                      A-25
<PAGE>
    (ii)  comply in all material respects  with the provisions of the Securities
    Act  and  Exchange  Act,  as  applicable,  and  the  rules  and  regulations
    thereunder; provided, however, no representation is made by WFM with respect
    to  statements made in the Registration  Statement and Proxy Statement based
    on  information  supplied  by  Fresh  Fields  expressly  for  inclusion   or
    incorporation  by reference in the Proxy Statement or Registration Statement
    or information  omitted with  respect to  and at  the request  of the  other
    party.
 
    5.8.   APPROVAL BY SHAREHOLDERS.  Each of  Fresh Fields and WFM shall call a
meeting of its respective shareholders to  be held as soon as practicable  after
the  date  hereof  for the  purpose  of  voting upon  matters  relating  to this
Agreement. Each of Fresh Fields and WFM will use its reasonable efforts to  hold
its  respective  shareholders'  meeting  as promptly  as  practicable  and will,
through its  Board of  Directors, (subject  to the  provisions of  Section  5.18
regarding  certain Acquisition Proposals) recommend to its shareholders approval
of the Merger and this Agreement  at the shareholders' meeting. At the  election
of  Fresh  Fields  in  its sole  discretion,  Fresh  Fields may,  in  lieu  of a
shareholders' meeting,  obtain  the  approval of  its  shareholders  by  written
consent without a meeting.
 
    5.9.   EXPENSES OF FRESH  FIELDS.  On or  promptly after the Effective Date,
WFM shall, or shall cause Surviving Corporation to pay financial adviser's  fees
in  the amount  of $1,400,000 to  Goldman, Sachs  & Co., described  in a written
agreement, a copy of which has been delivered to WFM, and also pay other out  of
pocket  expenses, including  but not  limited to  attorneys' fees  and financial
adviser's fees, incurred by  Fresh Fields in connection  with the Merger,  which
other  expenses shall not exceed $550,000  without WFM's approval. This covenant
shall not obligate WFM or the WFM  Subsidiaries to pay any expenses incurred  by
Fresh Fields' shareholders in connection with the Merger.
 
    5.10.  REGISTRATION STATEMENT ON FORM S-8.  On the Effective Date, WFM shall
file  with  the Commission  a registration  statement on  Form S-8  covering the
shares of  WFM Common  Stock issuable  upon  the exercise  of all  Fresh  Fields
Options  assumed  by  WFM  and  shall  use  its  best  efforts  to  maintain the
effectiveness of such  registration statement for  so long as  the Fresh  Fields
Options remain outstanding.
 
    5.11.   SEVERANCE AND EMPLOYMENT  CONTRACTS.  WFM shall  pay, or shall cause
Surviving Corporation to pay, all severance obligations and liabilities owed  to
present  and former Fresh Fields employees,  including all such liabilities owed
pursuant to  all  employment  contracts  and  retention,  severance  or  similar
agreements  existing on the date hereof and disclosed in writing to WFM, without
any reduction in the number of WFM Merger Shares to be issued.
 
    5.12.  PREPAYMENT OF  BANK LOAN.   WFM shall pay,  or shall cause  Surviving
Corporation  to pay,  all obligations,  including prepayment  fees or penalties,
that become due or owing at or after the Effective Date pursuant to the  NatWest
Line without any reduction in the number of WFM Merger Shares to be issued.
 
    5.13.   CONTINUATION OF  THE BUSINESS.   WFM shall continue,  or shall cause
Surviving Corporation to, continue,  at least one  significant business line  of
Fresh  Fields or shall  use, or cause  Surviving Corporation to  use, at least a
significant portion of  Fresh Fields'  historic business  assets in  a trade  or
business,  in each case within the meaning  of section 1.368-1(d) of the Federal
Income Tax Regulations.
 
    5.14.  LISTING APPLICATION.   WFM will file  a listing application with  the
NMS  to approve for listing, subject to  official notice of issuance, the shares
of WFM Common Stock  to be issued  in the Merger. WFM  shall use its  reasonable
efforts to cause the shares of WFM Common Stock to be issued in the Merger to be
approved  for listing on the NMS, subject  to official notice of issuance, prior
to the Effective Date.
 
    5.15.  AFFILIATES.  At least 30 days prior to the Closing Date, Fresh Fields
shall deliver to WFM a letter identifying  all persons who are, at the time  the
Merger  is submitted to a vote to the shareholders of Fresh Fields, "affiliates"
of Fresh Fields for purposes of Rule 145 under the Securities Act. Fresh  Fields
shall  use its reasonable efforts  to cause each person  who is identified as an
"affiliate" in such letter to deliver to WFM on or prior to the Effective Date a
written statement, in form satisfactory to
 
                                      A-26
<PAGE>
WFM and Fresh  Fields, that  such person  will not  offer to  sell, transfer  or
otherwise dispose of any of the shares of WFM Common Stock issued to such person
pursuant  to the Merger, except (i) in accordance with the applicable provisions
of the Securities Act  and the rules and  regulations thereunder and (ii)  until
such  time as financial results covering at least 30 days of combined operations
of WFM and Fresh Fields have been published (the "Publication Date"). WFM hereby
covenants to file a Form 10-Q (or Form 10-K, if such 30 day period is  completed
during the last fiscal quarter of WFM's fiscal year) satisfying such publication
requirement as promptly as practicable after the Closing.
 
    5.16.   REASONABLE EFFORTS; FURTHER ASSURANCES; COOPERATION.  Subject to the
other provisions of  this Agreement,  the parties  hereby shall  each use  their
reasonable  efforts to perform their obligations herein and to take, or cause to
be taken or do, or cause to  be done, all things necessary, proper or  advisable
under  applicable  law  to  obtain  all  regulatory  approvals  and  satisfy all
conditions to the obligations of the  parties under this Agreement and to  cause
the  Merger and  the other  transactions contemplated  herein to  be carried out
promptly in accordance with the terms hereof and shall cooperate fully with each
other and  their respective  officers,  directors, employees,  agents,  counsel,
accountants  and other  designees in  connection with  any steps  required to be
taken as a part of their respective obligations under this Agreement,  including
without limitation:
 
        (a)  Fresh Fields and  WFM shall promptly  make their respective filings
    and submissions and shall take, or cause to be taken, all actions and do, or
    cause to be done, all things necessary, proper or advisable under applicable
    laws and regulations to comply with the provisions of the HSR Act.
 
        (b) In  the  event  any  claim, action,  suit,  investigation  or  other
    proceeding  by  any governmental  body or  other  person is  commenced which
    questions the  validity  or legality  of  the Merger  or  any of  the  other
    transactions  contemplated hereby or seeks  damages in connection therewith,
    the parties agree  to cooperate  and use  all reasonable  efforts to  defend
    against  such claim, action, suit, investigation or other proceeding and, if
    an injunction or other  order is issued  in any such  action, suit or  other
    proceeding,  to use all reasonable efforts  to have such injunction or other
    order lifted, and to cooperate reasonably regarding any other impediment  to
    the consummation of the transactions contemplated by this Agreement.
 
        (c)  Each party shall give prompt written notice to the other of (i) the
    occurrence, or failure to  occur, of any event  which occurrence or  failure
    would  be likely to cause any representation  or warranty of Fresh Fields or
    WFM, as  the case  may  be, contained  in this  Agreement  to be  untrue  or
    inaccurate  in any material respect at any  time from the date hereof to the
    Effective Date or that will or may  result in the failure to satisfy any  of
    the  conditions specified in Article 6 and  (ii) any failure of Fresh Fields
    or WFM,  as the  case may  be, to  comply with  or satisfy  in any  material
    respect  any  covenant,  condition  or  agreement  to  be  complied  with or
    satisfied by it hereunder.
 
        (d) Fresh Fields has obtained (and will promptly deliver copies to  WFM)
    agreements, substantially in the form of Exhibit B hereto, from the entities
    listed on Exhibit G hereto, (i) not to perfect appraisal rights with respect
    to  the Merger (to  the extent applicable) and  (ii) granting an irrevocable
    proxy to WFM to vote their shares of Fresh Fields Capital Stock in favor  of
    the  approval  of  this Agreement  and  the  Merger at  any  meeting  of the
    shareholders of Fresh Fields referenced in Section 5.8.
 
        (e) WFM  has  obtained  (and  will promptly  forward  to  Fresh  Fields)
    agreements, substantially in the form of Exhibit H hereto, from Messrs. John
    Mackey,  Peter Roy  and Chris Hitt,  granting an irrevocable  proxy to Fresh
    Fields to  vote  their shares  of  WFM in  favor  of the  approval  of  this
    Agreement  and  the  Merger  at  the  meeting  of  the  shareholders  of WFM
    referenced in Section 5.8.
 
    5.17.  PUBLIC ANNOUNCEMENTS.   The timing and  content of all  announcements
regarding any aspect of this Agreement or the Merger to the financial community,
government  agencies, employees or  the general public  shall be mutually agreed
upon   in    advance    (unless    WFM    or    Fresh    Fields    is    advised
 
                                      A-27
<PAGE>
by  counsel that any  such announcement or other  disclosure not mutually agreed
upon in advance is required to be made by law or applicable stock exchange  rule
and then only after making a reasonable attempt to comply with the provisions of
this Section).
 
    5.18.   NO SOLICITATIONS.  From the  date hereof until the Effective Date or
until this Agreement is terminated or  abandoned as provided in this  Agreement,
neither  Fresh Fields nor any of the Fresh Fields Subsidiaries shall directly or
indirectly  (i)  solicit  or  initiate  discussion  with  or  (ii)  enter   into
negotiations or agreements with, or furnish any information that is not publicly
available  to, any  corporation, partnership,  person or  other entity  or group
(other than  WFM,  an  affiliate  of WFM  or  their  authorized  representatives
pursuant  to  this Agreement)  concerning  any proposal  for  a merger,  sale of
substantial assets, sale of shares of  stock or securities or other takeover  or
business  combination transaction  (the "Acquisition  Proposal") involving Fresh
Fields or any of the Fresh  Fields Subsidiaries, and Fresh Fields will  instruct
its  officers, directors, advisors  and its financial  and legal representatives
and consultants not to take any  action contrary to the foregoing provisions  of
this  sentence; provided, however,  that Fresh Fields,  its officers, directors,
advisors and its financial and  legal representatives and consultants shall  not
be  prohibited from taking any action described in (ii) above to the extent such
action is taken by, or  upon the authority of, the  Board of Directors of  Fresh
Fields  in the exercise of good faith judgment as to its fiduciary duties to the
shareholders of  Fresh  Fields, which  judgment  is  based upon  the  advice  of
independent,  outside legal counsel that a failure  of the Board of Directors of
Fresh Fields to take such action would  be likely to constitute a breach of  its
fiduciary  duties to such shareholders. Fresh Fields will notify WFM promptly in
writing if  Fresh Fields  becomes  aware that  any  inquiries or  proposals  are
received   by,  any  information  is  requested  from  or  any  negotiations  or
discussions are sought  to be initiated  with, Fresh Fields  with respect to  an
Acquisition Proposal, and Fresh Fields shall promptly deliver to WFM any written
inquiries  or  proposals received  by Fresh  Fields  relating to  an Acquisition
Proposal. Each  time,  if any,  that  the Board  of  Directors of  Fresh  Fields
determines,  upon advice of such  legal counsel and in  the exercise of its good
faith judgment as to  its fiduciary duties to  shareholders, that it must  enter
into  negotiations  with,  or  furnish  any  information  that  is  not publicly
available to,  any corporation,  partnership, person  or other  entity or  group
(other  than  WFM,  an affiliate  of  WFM or  their  authorized representatives)
concerning any Acquisition Proposal, Fresh Fields will give WFM prompt notice of
such determination.
 
   
    5.19.  WFM BOARD OF DIRECTORS' DESIGNEES.  Each of (a) GS Capital  Partners,
L.P.  and  (b)  Carlyle-FFM  Partners,  L.P.,  Carlyle-FFM  Partners  II,  L.P.,
Carlyle-FFM Partners III, L.P., Carlyle-Investors, L.P., T.C. Group, L.L.C.  and
Carlyle-FFM  Partners VI,  L.P. acting  collectively (the  "Carlyle Interests"),
shall be entitled to designate one representative to the WFM Board of Directors.
WFM hereby covenants to cause each of the two representatives to be named to the
WFM Board of Directors (by action of  the WFM Board of Directors increasing  its
size  by two persons) promptly after the Effective Date, to serve until the next
annual meeting of WFM's shareholders. Thereafter, WFM shall nominate and use its
best reasonable efforts to cause the election of each such representative to the
WFM Board  of  Directors  so  long  as  the  group  of  affiliated  shareholders
designating such representative beneficially owns at least 50% of the WFM Merger
Shares issued to such group of affiliated shareholders on the Effective Date.
    
 
    5.20.    BENEFITS TO  FRESH  FIELDS EMPLOYEES.    WFM shall  or  shall cause
Surviving Corporation to take  the following action with  respect to each  Fresh
Fields  store employee,  employed on the  date hereof  and continuously employed
until the date of Closing, whose position is eliminated during the twelve months
following Closing: (a) offer a comparable  position at a comparable rate of  pay
at  another Fresh Fields or WFM store located no farther than twenty miles, in a
direct line, from the store in  which the employee had previously been  employed
or  (b) if the employee  is terminated, (i) pay  to such employee cash severance
benefits equivalent to at least 60 days  at the employee's current rate of  base
pay,  and (ii) vest all options immediately. Terminated non-officer employees at
the Fresh  Fields corporate  office will  also receive  cash severance  benefits
equivalent  to at least 60 days' pay at the employee's current rate of base pay,
and   their    Fresh    Fields    Options    will    vest    immediately    upon
 
                                      A-28
<PAGE>
   
termination.  Nothing  in  this  section  shall  be  construed  as  creating any
employment contract between any employee and WFM or Surviving Corporation or  to
diminish  or  restrict in  any  way WFM's  or  Surviving Corporation's  right to
terminate without the payment  of severance benefits any  employee for poor  job
performance,  unexcused  absences or  other good  cause.  WFM will  maintain the
existing pay ranges for Fresh Fields employees and recognize the time of service
of Fresh Fields employees  with respect to the  granting of and eligibility  for
WFM benefits. Further, upon assumption of the option plans and option agreements
relating  to the Fresh Fields  Options, WFM shall not  exercise any rights under
such plans or  agreements to reduce  the number  of shares subject  to an  Fresh
Fields  Option by reason of the demotion in the employment of the holder of such
Fresh Fields  Option; provided,  however, that  the provisions  relating to  the
expiration  of  such Fresh  Fields Options  as  a result  of the  termination of
employment shall remain in effect.
    
 
                                   ARTICLE 6.
 
              CONDITIONS PRECEDENT TO OBLIGATIONS OF FRESH FIELDS
 
    Except as may be waived by Fresh Fields, the obligations of Fresh Fields  to
consummate  the transactions contemplated by this  Agreement shall be subject to
the satisfaction  on  or  before the  Closing  Date  of each  of  the  following
conditions:
 
    6.1.   COMPLIANCE.  WFM shall have, or shall have caused to be, satisfied or
complied with and performed  in all material respects  all terms, covenants  and
conditions  of this  Agreement to  be complied  with or  performed by  WFM on or
before the Closing Date.
 
    6.2.   REPRESENTATIONS  AND WARRANTIES.    All of  the  representations  and
warranties  made by  WFM in  this Agreement  and in  all certificates  and other
documents delivered by WFM to Fresh Fields pursuant hereto or in connection with
the transactions contemplated hereby,  shall have been true  and correct in  all
material  respects as of the  date hereof, and shall be  true and correct in all
material respects at the Closing Date with the same force and effect as if  such
representations  and warranties  had been  made at and  as of  the Closing Date,
except for changes permitted or contemplated by this Agreement.
 
    6.3.  MATERIAL ADVERSE  CHANGES.  Subsequent to  April 7, 1996, there  shall
not have occurred any WFM Material Adverse Effect.
 
    6.4.   NMS LISTING.   The WFM  Common Stock issuable  pursuant to the Merger
after the Effective Date shall have been authorized for listing on the NMS.
 
    6.5.   CERTIFICATES.   Fresh Fields  shall have  received a  certificate  or
certificates,  executed on behalf of WFM by  an executive officer of WFM, to the
effect that the conditions  contained in Sections 6.1,  6.2 and 6.3 hereof  have
been satisfied.
 
    6.6.   SHAREHOLDER  APPROVAL.  This  Agreement shall have  been approved and
adopted by the affirmative vote of the holders of such percentage of each  class
of  Fresh  Fields  Capital Stock  as  may  be required  by  the  instruments and
agreements governing such class and by the affirmative vote of the holders of  a
majority of all of the outstanding shares of WFM Common Stock.
 
    6.7.   EFFECTIVENESS OF REGISTRATION  STATEMENT.  The Registration Statement
shall have become effective and  no stop order shall been  issued by the SEC  or
any   other  governmental   authority  suspending   the  effectiveness   of  the
Registration Statement  or  preventing or  suspending  the use  thereof  or  any
related prospectus and no proceeding for such purpose shall have been initiated.
 
    6.8.   CONSENTS; LITIGATION.  Other than the filing of Certificate of Merger
as described in Article 1, all authorizations, consents, orders or approvals of,
or declarations  or filings  with,  or expirations  or terminations  of  waiting
periods  (including  the  waiting  period  under the  HSR  Act)  imposed  by any
governmental entity,  and  all required  third-party  consents, the  failure  to
obtain  which would have a  WFM Material Adverse Effect,  shall have been filed,
occurred or been obtained. WFM shall have received all state securities or  Blue
Sky    permits    and   other    authorizations    necessary   to    issue   WFM
 
                                      A-29
<PAGE>
Common  Stock pursuant to the  Merger and the other  terms of this Agreement. In
addition, no action, suit  or proceeding shall have  been instituted before  any
court  or other governmental entity to  restrain, modify, enjoin or prohibit the
carrying out of the transactions contemplated hereby.
 
    6.9.  TAX OPINION.  Fresh Fields shall have received the opinion of Crouch &
Hallett, LLP, dated  the Closing Date,  to the  effect that the  Merger will  be
treated  for federal income tax purposes  as a reorganization within the meaning
of Section 368(a)  of the Code,  and that Fresh  Fields and WFM  will each be  a
party to that reorganization within the meaning of Section 368(b) of the Code.
 
    6.10.   CORPORATE LAW OPINION.  Fresh Fields shall have received the opinion
of Crouch  &  Hallett,  LLP,  dated  the  Closing  Date,  with  respect  to  the
enforceability  of this Agreement and  the validity of the  WFM Merger Shares in
substantially the form attached hereto as Exhibit D.
 
    6.11.  RECEIPT OF POOLING LETTER.   Fresh Fields shall have received a  copy
of the letter referenced in Section 7.8.
 
    6.12.  REGISTRATION RIGHTS AGREEMENT.  WFM shall have executed and delivered
the Registration Rights Agreement substantially in the form of Exhibit F hereto,
which  agreement shall be  for the benefit  of all persons  receiving WFM Merger
Shares pursuant to the Merger or owning, or acquiring as a result of the Merger,
options, warrants or any other right to acquire WFM Merger Shares.
 
                                   ARTICLE 7.
 
          CONDITIONS PRECEDENT TO OBLIGATIONS OF WFM AND MERGER CORP.
 
    Except as may be waived by WFM and Merger Corp., the obligations of WFM  and
Merger Corp. to consummate the transactions contemplated by this Agreement shall
be  subject to the satisfaction,  on or before the Closing  Date, of each of the
following conditions:
 
    7.1.  COMPLIANCE.   Fresh Fields  shall have,  or shall have  caused to  be,
satisfied  or complied  with and performed  in all material  respects all terms,
covenants and conditions of this Agreement  to be complied with or performed  by
it on or before the Closing Date.
 
    7.2.    REPRESENTATIONS  AND WARRANTIES.    All of  the  representations and
warranties made by Fresh  Fields in this Agreement  and in all certificates  and
other  documents delivered by Fresh Fields pursuant hereto or in connection with
the transactions contemplated hereby,  shall have been true  and correct in  all
material  respects as of the date hereof  after giving effect to the delivery of
Fresh Fields' Disclosure Schedule, and shall be true and correct in all material
respects at  the  Closing  Date with  the  same  force and  effect  as  if  such
representations  and warranties  had been  made at and  as of  the Closing Date,
except for changes permitted  or contemplated by this  Agreement and, as of  the
Closing Date, for those representations and warranties set forth in Section 3.16
hereof (other than the first and second sentences thereof).
 
    7.3.   MATERIAL ADVERSE CHANGES.  Since April 30, 1996, there shall have not
occurred any Fresh Fields Material Adverse Effect.
 
    7.4.  CERTIFICATES.  WFM shall have received a certificate or  certificates,
executed  on behalf of Fresh Fields by  an executive officer of Fresh Fields, to
the effect that the  conditions in Sections  7.1, 7.2 and  7.3 hereof have  been
satisfied.
 
    7.5.   DISSENTERS' RIGHTS.  To the  extent appraisal rights are available to
Fresh Fields' shareholders in connection with the Merger, no more than 8% of the
outstanding shares of  Fresh Fields  Capital Stock shall  qualify as  Dissenting
Shares.
 
    7.6.   SHAREHOLDER  APPROVAL.  This  Agreement shall have  been approved and
adopted by the  affirmative vote  of the  holders of a  majority of  all of  the
outstanding shares of WFM Common Stock.
 
    7.7.   CONSENTS; LITIGATION.  Other than the filing of Articles of Merger as
described in Article 1, all authorizations, consents, orders or approvals of, or
declarations or filings with, or expirations or
 
                                      A-30
<PAGE>
terminations of waiting periods (including the waiting period under the HSR Act)
imposed by, any governmental entity, and all required third-party consents,  the
failure  to obtain which  would have a  WFM Material Adverse  Effect, shall have
been filed,  occurred  or been  obtained.  WFM  shall have  received  all  state
securities  or Blue Sky permits and  other authorizations necessary to issue WFM
Common Stock pursuant to the  Merger and the other  terms of this Agreement.  In
addition,  no action, suit  or proceeding shall have  been instituted before any
court or other governmental entity to  restrain, modify, enjoin or prohibit  the
carrying out of the transactions contemplated hereby.
 
    7.8.  RECEIPT OF POOLING LETTER.  WFM shall have received a letter from KPMG
Peat  Marwick  LLP,  dated the  Effective  Date  and addressed  to  WFM, stating
substantially to the effect that, based on such firm's review of this  Agreement
and  the other procedures set  forth in such letter,  such firm concurs that the
Merger will qualify as  a pooling of interests  transaction under Opinion 16  of
the Accounting Principles Board.
 
    7.9.   COMFORT  LETTERS.   WFM shall have  received from  Coopers & Lybrand,
independent auditors for Fresh Fields, (i) a letter dated the date of the  Proxy
Statement  and, if requested by WFM, as of the Effective Date, as to the absence
of any decrease in store contribution or operating income from April 30, 1996 to
the most recent practicable date,  as compared to the  same period in the  prior
fiscal  year of Fresh Fields; and (ii) a  letter to the effect that Fresh Fields
qualifies as an entity for a "pooling of interests" transaction under  generally
accepted accounting principles.
 
    7.10.   CORPORATE  LAW OPINION.   WFM  shall have  received the  opinions of
Fried, Frank, Harris, Shriver & Jacobson, and Morris, Nichols, Arsht &  Tunnell,
respectively,  dated the Closing Date, with respect to the validity of the Fresh
Fields Capital Stock and the enforceability of this Agreement, substantially  in
the form attached hereto as Exhibit E.
 
                                   ARTICLE 8.
 
                         INDEMNIFICATION AND INSURANCE
 
    8.1.    INDEMNIFICATION OF  FRESH  FIELDS MANAGERS.    In the  event  of any
threatened or actual claim, action,  suit, proceeding or investigation,  whether
civil,  criminal  or  administrative, including,  without  limitation,  any such
claim, action, suit, proceeding or investigation in which any of the present  or
former  officers or  directors (the  "Managers") of Fresh  Fields or  any of the
Fresh Fields Subsidiaries is, or is threatened to be, made a party by reason  of
the  fact that he or she is or was a shareholder, director, officer, employee or
agent of Fresh  Fields or any  of the Fresh  Fields Subsidiaries, or  is or  was
serving  at the request of Fresh Fields  or any of the Fresh Fields Subsidiaries
as a director, officer, employee  or agent of another corporation,  partnership,
joint  venture, trust or other enterprise, whether before or after the Effective
Date, Fresh Fields  shall indemnify and  hold harmless, and  from and after  the
Effective  Date each  of the Surviving  Corporation and WFM  shall indemnify and
hold harmless, as and to the full extent permitted by applicable law  (including
by  advancing expenses promptly as statements  therefor are received), each such
Manager against  any  losses,  claims,  damages,  liabilities,  costs,  expenses
(including  attorneys' fees), judgments, fines and amounts paid in settlement in
connection with any such claim,  action, suit, proceeding or investigation,  and
in  the  event  of any  such  claim,  action, suit  proceeding  or investigation
(whether arising before or after the Effective Date), (i) if Fresh Fields (prior
to the Effective Date) or WFM or the Surviving Corporation (after the  Effective
Date)  have not promptly  assumed the defense  of such matter,  the Managers may
retain counsel  satisfactory  to  them,  and  Fresh  Fields,  or  the  Surviving
Corporation and WFM after the Effective Date, shall pay all fees and expenses of
such counsel for the Managers promptly, as statements therefor are received, and
(ii)  Fresh Fields,  or the  Surviving Corporation  and WFM  after the Effective
Date, will use their respective best  efforts to assist in the vigorous  defense
of  any  such  matter; provided  that  neither  Fresh Fields  nor  the Surviving
Corporation or WFM shall be liable for any settlement effected without its prior
written consent (which consent shall not be unreasonably withheld); and provided
further that the Surviving  Corporation and WFM shall  have no obligation  under
the  foregoing provisions of this Section 8.1 to any Manager when and if a court
of competent
 
                                      A-31
<PAGE>
jurisdiction shall  ultimately  determine,  and such  determination  shall  have
become  final and  non-appealable, that indemnification  of such  Manager in the
manner contemplated hereby is prohibited by applicable law. Upon the finality of
any such determination that the Surviving  Corporation or WFM is not liable  for
any  such  indemnification  claims,  the  Manager  will  reimburse  WFM  and the
Surviving Corporation for any  fees, expenses and costs  incurred by WFM or  the
Surviving Corporation in connection with the defense of such claims. Any Manager
wishing  to claim indemnification  under this Section 8.1,  upon learning of any
such claim, action, suit, proceeding or investigation, shall notify Fresh Fields
and, after  the  Effective Date,  the  Surviving Corporation  and  WFM,  thereof
(provided  that the failure to give such notice shall not affect any obligations
hereunder, except to  the extent  that the  indemnifying party  is actually  and
materially  prejudiced thereby). WFM  and Merger Corp. agree  that all rights to
indemnification existing in favor of the  Managers as provided in Fresh  Fields'
Certificate  of Incorporation or Bylaws as in  effect as of the date hereof, and
in any agreement between  Fresh Fields and any  Manager with respect to  matters
occurring  prior to  the Effective  Date shall  survive the  Merger. WFM further
covenants  not  to  amend  or  repeal  any  provisions  of  the  Certificate  of
Incorporation  or Bylaws  of Fresh  Fields in  any manner  which would adversely
affect the  indemnification or  exculpatory  provisions contained  therein.  The
provisions  of this Section 8.1 are intended to be for the benefit of, and shall
be  enforceable  by,  each   indemnified  party  and  his   or  her  heirs   and
representatives and shall survive the Closing for a period of six years from the
Effective Date.
 
    8.2.   DIRECTORS' AND OFFICERS'  INSURANCE.  For a  period of six years from
the Effective  Date, the  Surviving  Corporation shall  either (x)  maintain  in
effect  Fresh  Fields'  current  directors'  and  officers'  liability insurance
covering those Managers who are currently covered on the date of this  Agreement
by  Fresh Fields' directors' and officers' liability insurance policy (a copy of
which  has  been  heretofore  delivered  to  WFM)  the  "Indemnified  Parties");
PROVIDED,  HOWEVER, that the Surviving Corporation may substitute for such Fresh
Fields policies, policies with at least  the same coverage containing terms  and
conditions which are no less advantageous to the Managers and provided that said
substitution  does not result in any gaps  or lapses in coverage with respect to
matters occurring prior to the Effective Date or (y) cause WFM's directors'  and
officers'  liability insurance  then in  effect to  cover those  persons who are
covered on the date of this Agreement by Fresh Fields' directors' and  officers'
liability  insurance  policy  with respect  to  those matters  covered  by Fresh
Fields' directors' and officers' liability insurance policy (provided that  such
policy  offers the same coverage on terms and conditions no less advantageous to
the Managers than  provided in  Fresh Fields' current  directors' and  officers'
liability  insurance). In no event, however,  shall the Surviving Corporation or
WFM be required by this Section 8.2 to expend a premium for such insurance in an
amount exceeding double  the rate  paid by Fresh  Fields for  the policy  period
immediately  preceding  the  date  of  execution  of  this  Agreement; provided,
however, that if any insurance  meeting the requirements of  (x) or (y) of  this
Section  8.2 bears a cost  exceeding the maximum provided  for in this sentence,
then WFM shall purchase  such insurance with the  same coverages as provided  by
Fresh  Fields' current  policy but  with such  lower limits  of coverage  as are
commercially available at a cost not exceeding the maximum provided for in  this
sentence.  The provisions of this Section 8.2 are intended to be for the benefit
of, and  shall  be  enforceable by,  each  Manager  and his  or  her  heirs  and
representatives.  Notwithstanding the foregoing, WFM  shall have no liability or
obligation under this Section 8.2 to the  extent the policy referred to in  this
Section is not reasonably available on the terms set forth in this Section.
 
    8.3.   INDEMNIFICATION OF  WFM.  Fresh  Fields shall indemnify  and hold WFM
harmless from, against, for and in respect  of (i) any and all damages,  losses,
settlement  payments,  obligations, liabilities,  claims,  actions or  causes of
action and encumbrances suffered, sustained, incurred or required to be paid  by
WFM,  net of any  resulting income tax benefits  to WFM and  net of any reserves
reflected on Fresh Fields' balance sheet at  April 30, 1996, because of (A)  the
breach  of any written representation, warranty,  agreement or covenant of Fresh
Fields contained  in  this Agreement  or  (B) the  "Albert  Dwoskin"  litigation
against  Fresh Fields  described on  the Fresh  Fields Disclosure  Schedule (the
"Dwoskin Litigation"); and  (ii) all reasonable  costs and expenses  (including,
without  limitation, attorneys' fees, interest and penalties) incurred by WFM in
connection with any  action, suit,  proceeding, demand,  assessment or  judgment
incident to any of the matters indemnified against
 
                                      A-32
<PAGE>
   
in  this Section 8.3.  WFM's sole recourse  with respect to  the satisfaction of
this indemnification obligation of Fresh Fields shall be limited to claims which
may be made  by WFM  under the  Escrow Agreement,  and no  shareholder of  Fresh
Fields shall have any personal liability in connection with such indemnification
obligation.  WFM shall have the right to make a claim against Fresh Fields under
the Escrow  Agreement for  breaches of  representations or  warranties or  other
matters  set forth in  this Section 8.3 for  a period of one  year only from the
date of  Closing. The  representations  and warranties  shall survive  for  this
purpose  for  one year  from the  date of  Closing. Except  with respect  to the
Dwoskin Litigation,  WFM may  not make  any claims  under the  Escrow  Agreement
unless  and until the cumulative  amount of such claims  exceeds a deductible of
$200,000, and such claims shall not include individual claims of $10,000 or less
("Minor Claims")  unless and  until  such Minor  Claims  exceed $50,000  in  the
aggregate.  Notwithstanding anything herein  to the contrary,  in no event shall
WFM have the right to make any claim under the Escrow Agreement with respect  to
any  damages,  losses,  settlement payments,  obligations,  liabilities, claims,
actions or course of action arising out or relating to FF's lease dated February
24, 1995 with Orix TMK Northbrook Venture II, for a portion of the Market Square
at Northbrook Shopping Center located  in Northbrook, Illinois (the  "Northbrook
Lease").
    
 
                                   ARTICLE 9.
 
                                 MISCELLANEOUS
 
    9.1.   TERMINATION.  In addition to the provisions regarding termination set
forth elsewhere herein, this Agreement and the transactions contemplated  hereby
may be terminated at any time on or before the Closing Date:
 
        (a) by mutual consent of Fresh Fields and WFM;
 
        (b)  by WFM if there has been  a material misrepresentation or breach of
    warranty in the  representations and  warranties of Fresh  Fields set  forth
    herein  or a failure  to perform in  any material respect  a covenant on the
    part of Fresh  Fields with  respect to its  representations, warranties  and
    covenants  set forth in  this Agreement or any  condition precedent to WFM's
    obligation to close has  not been satisfied by  the Closing Date;  provided,
    however,  that if a  failure to perform  a covenant is  capable of cure, and
    Fresh Fields cures such failure within the lesser of ten days from the  date
    it  receives notice  of the failure  from WFM,  or the period  ending on the
    Closing Date, then WFM may not terminate this Agreement and the transactions
    contemplated hereby by reason of such failure.
 
        (c) by Fresh Fields  if there has been  a material misrepresentation  or
    breach  of warranty in  the representations and warranties  of WFM set forth
    herein or a failure  to perform in  any material respect  a covenant on  the
    part  of WFM with  respect to its  representations, warranties and covenants
    set forth in  this Agreement, or  any condition precedent  to Fresh  Fields'
    obligation  to close has  not been satisfied by  the Closing Date; provided,
    however, that if a failure to perform a covenant is capable of cure, and WFM
    cures such failure within the lesser of  ten days from the date it  receives
    notice of the failure from Fresh Fields, or the period ending on the Closing
    Date,   then  Fresh  Fields  may  not   terminate  this  Agreement  and  the
    transactions contemplated hereby by reason of such failure.
 
        (d) by either WFM  or Fresh Fields if  the transactions contemplated  by
    this  Agreement have not been consummated by  the later of 60 days following
    mailing of the  Proxy Statement  or October 31,  1996 (which  date shall  be
    extended to December 31, 1996 if all conditions precedent to the obligations
    of  the parties  have been  satisfied by  October 31,  1996, other  than the
    receipt of approvals under the HSR Act), unless such failure of consummation
    is due to the  failure of the  terminating party to  perform or observe  the
    covenants,  agreements, and conditions hereof to be performed or observed by
    it at or before the Closing Date;
 
                                      A-33
<PAGE>
        (e) by  either Fresh  Fields  or WFM  if the  transactions  contemplated
    hereby  violate any  nonappealable final order,  decree, or  judgment of any
    court or governmental body or agency having competent jurisdiction;
 
        (f) by Fresh Fields, if  in the exercise of  the good faith judgment  of
    its  Board  of  Directors  (which  judgment  is  based  upon  the  advice of
    independent, outside  legal  counsel) as  to  its fiduciary  duties  to  its
    shareholders  such  termination  is  required by  reason  of  an Acquisition
    Proposal; or
 
        (g) by  WFM,  if  the  Fresh Fields  Board  of  Directors  withdraws  or
    materially  modifies or  changes its  recommendation to  the shareholders of
    Fresh Fields to approve this Agreement and the Merger and if there exists at
    such time an Acquisition Proposal.
 
    9.2.  EXPENSES.
 
        (a) Except  as  provided in  (b)  and  (c) below,  if  the  transactions
    contemplated  by this Agreement are not consummated, each party hereto shall
    pay its own  expenses incurred  in connection  with this  Agreement and  the
    transactions contemplated hereby.
 
        (b)  If, (i)  this Agreement is  terminated by Fresh  Fields pursuant to
    Section 9.1(f) hereof, (ii) this Agreement is terminated by WFM pursuant  to
    Section  9.1(g) or (iii) on or before  October 31, 1996, Fresh Fields enters
    into a definitive agreement with respect to an Acquisition Proposal with any
    corporation, partnership, person or other entity or group (other than WFM or
    any  affiliate  of  WFM),  and  such  transaction  (including  any   revised
    transaction  based upon the Acquisition  Proposal) is thereafter consummated
    (before October 31, 1997),  then Fresh Fields  shall pay to  WFM a cash  fee
    equal  to the sum of $5.0 million, which  shall be payable in same day funds
    to an account specified by WFM.
 
        (c) If this Agreement is terminated  by WFM because the shareholders  of
    WFM  fail to approve this  Agreement and the Merger  then WFM will reimburse
    Fresh Fields for any legal, accounting, counsel, adviser and other fees  and
    expenses  it may  have incurred  in connection  with the  transaction, in an
    aggregate amount of up to $650,000; provided, however, if this Agreement  is
    terminated  by Fresh Fields because WFM breaches Section 5.8 hereof or fails
    either to mail or deliver the Proxy Statement to its shareholders generally,
    submit this Agreement and Merger for shareholder approval or to recommend to
    its shareholders that they approve this  Agreement and the Merger, then  WFM
    shall pay to Fresh Fields, in lieu of such expenses and not in lieu of Fresh
    Fields'  remedies at law or in  equity, a cash fee equal  to the sum of $5.0
    million which shall be payable in same day funds to an account specified  by
    Fresh Fields.
 
   
        (d)  In the event that this Agreement  is terminated for any reason, WFM
    shall be  liable for  all claims,  damages and  expenses incurred  by  Fresh
    Fields on and after July 23, 1996 in connection with the Northbrook Lease.
    
 
    9.3.   ENTIRE  AGREEMENT.   This Agreement,  the Schedules  and the exhibits
hereto contain the  complete agreement  among the  parties with  respect to  the
transactions   contemplated  hereby  and  supersede  all  prior  agreements  and
understandings among the parties with respect to such transactions. Section  and
other  headings  are  for  reference  purposes only  and  shall  not  affect the
interpretation or construction of  this Agreement. The  parties hereto have  not
made  any  representation or  warranty  except as  expressly  set forth  in this
Agreement or  in any  certificate  or schedule  delivered pursuant  hereto.  The
obligations of any party under any agreement executed pursuant to this Agreement
shall not be affected by this section.
 
    9.4.   SURVIVAL OF REPRESENTATIONS AND  WARRANTIES AND COVENANTS.  Except as
provided in  Section  8.3, the  representations  and warranties  of  each  party
contained  herein  or  in  any  exhibit,  certificate,  document  or  instrument
delivered pursuant to  this Agreement  shall not  survive the  Closing, and  the
covenants  and agreements of the parties (other than those contained in Sections
2.5, 2.6, 5.9, 5.11, 5.12, 5.13, 5.16, 5.19 and Article 8) shall not survive the
Closing.
 
                                      A-34
<PAGE>
    9.5.   COUNTERPARTS.   This  Agreement  may be  executed  in any  number  of
counterparts,  each of which when  so executed and delivered  shall be deemed an
original, and such counterparts together shall constitute only one original.
 
    9.6.  NOTICES.  All notices, demands, requests, or other communications that
may be or are  required to be given,  served or sent by  any party to any  other
party  pursuant to this  Agreement shall be  in writing (and  shall be deemed to
have been  duly  given  upon  receipt)  and  shall  be  mailed  by  first-class,
registered  or  certified mail,  return receipt  requested, postage  prepaid, or
transmitted by hand delivery or facsimile transmission, addressed as follows:
 
        (i) If to WFM:
 
          601 North Lamar Blvd., Suite 300
           Austin, Texas 78703
           Attention: John Mackey, Chairman and CEO
           Facsimile: 512-477-1301
 
           with a copy (which shall not constitute notice) to:
 
           Crouch & Hallett, L.L.P.
           717 North Harwood Street
           Suite 1400
           Dallas, Texas 75201
           Attention: Bruce H. Hallett
           Facsimile: 214-953-3154
 
        (ii) If to Fresh Fields:
 
          6015 Executive Blvd.
           Rockville, Maryland 20852
           Attention: Mark Ordan
           Facsimile: 301-984-2070
 
           with a copy (which shall not constitute notice) to:
 
           Fried, Frank, Harris, Shriver & Jacobson
           1001 Pennsylvania Avenue, N.W., Suite 800
           Washington, D.C. 20004-2505
           Attention: Richard A. Steinwurtzel
           Facsimile: 202-639-7003
 
Each party may designate by notice in writing a new address to which any notice,
demand, request or  communication may thereafter  be so given,  served or  sent.
Each  notice,  demand, request  or communication  that  is mailed,  delivered or
transmitted in the manner  described above shall  be deemed sufficiently  given,
served,  sent and received for  all purposes at such time  as it is delivered to
the addressee (with the return receipt, the delivery receipt or the affidavit of
messenger being deemed conclusive evidence of such delivery) or at such time  as
delivery is refused by the addressee upon presentation.
 
    9.7.  SUCCESSORS; ASSIGNMENTS.  This Agreement and the rights, interests and
obligations  hereunder shall be binding  upon and shall inure  to the benefit of
the parties hereto  and their  respective successors and  assigns. Neither  this
Agreement  nor any  of the rights,  interests or obligations  hereunder shall be
assigned, by operation of law or otherwise, by any of the parties hereto without
the prior written consent of the other.
 
    9.8.  GOVERNING  LAW.  The  construction and performance  of this  Agreement
shall  be governed by  the laws of the  State of Delaware  without regard to its
principles of conflict  of laws, and  the state and  federal courts of  Delaware
shall  have  exclusive  jurisdiction  over,  and  venue  with  respect  to,  any
controversy or claim arising out of or relating to this Agreement.
 
                                      A-35
<PAGE>
    9.9.  WAIVER AND OTHER ACTION.   This Agreement may be amended, modified  or
supplemented  only by a written instrument executed by the parties against which
enforcement of the amendment, modification or supplement is sought.
 
    9.10.  SEVERABILITY.   If  any provision  of this  Agreement is  held to  be
illegal,  invalid or unenforceable, such provision shall be fully severable, and
this Agreement shall be  construed and enforced as  if such illegal, invalid  or
unenforceable  provision  were never  a  part hereof;  the  remaining provisions
hereof shall remain in full  force and effect and shall  not be affected by  the
illegal,  invalid or unenforceable provision or by its severance; and in lieu of
such  illegal,  invalid  or  unenforceable  provision,  there  shall  be   added
automatically  as part of this Agreement, a provision as similar in its terms to
such illegal,  invalid or  unenforceable provision  as may  be possible  and  be
legal, valid, and enforceable.
 
    9.11.   NO THIRD PARTY BENEFICIARIES.  Sections 8.1 and 8.2 are intended for
the benefit of each "Manager" (as defined  in Article 8) and may be enforced  by
such  persons. Other  than as expressly  set forth  in this Section  9.11 and in
Sections 5.5  and  5.19, nothing  expressed  or  implied in  this  Agreement  is
intended,  or shall  be construed, to  confer upon  or give any  person, firm or
corporation other than the parties hereto, any rights, remedies, obligations  or
liabilities  under or by reason of this Agreement or result in such person, firm
or corporation being deemed a third party beneficiary of this Agreement.
 
    9.12.  MUTUAL CONTRIBUTION.  The parties to this Agreement and their counsel
have mutually contributed to  its drafting. Consequently,  no provision of  this
Agreement  shall be construed  against any party  on the ground  that such party
drafted the provision or  caused it to  be drafted or  the provision contains  a
covenant of such party.
 
   
    IN  WITNESS WHEREOF, the  parties hereto have executed  this Agreement as of
the day and year first above written.
    
 
                                      FRESH FIELDS MARKETS, INC.
 
                                      By:             /s/  MARK ORDAN
 
                                         ---------------------------------------
                                                       Mark Ordan
                                                 Chief Executive Officer
 
                                      WHOLE FOODS MARKET, INC.
 
                                      By:            /s/  JOHN MACKEY
 
                                         ---------------------------------------
                                      John Mackey
                                      Chief Executive Officer
 
                                      WHOLE FOODS MARKET MID-ATLANTIC, INC.
 
                                      By:            /s/  JOHN MACKEY
 
                                         ---------------------------------------
                                      John Mackey
                                      Chief Executive Officer
 
                                      A-36
<PAGE>
                                                                      APPENDIX B
 
                                  [LETTERHEAD]
 
                                 June 17, 1996
 
Board of Directors
Whole Foods Market, Inc.
601 N. Lamar Blvd., Suite 300
Austin, TX 78703
 
Members of the Board:
 
    You  have asked  our opinion  with respect  to the  fairness to  Whole Foods
Market, Inc. ("Whole Foods"), from a financial point of view and as of the  date
hereof,  of the  Consideration (as  defined below)  to be  paid in  the proposed
merger of  Fresh  Fields  Market,  Inc.  ("Fresh  Fields")  and  a  wholly-owned
subsidiary  of Whole Foods, pursuant to the  Agreement and Plan of Merger, dated
as of June  17, 1996  (the "Agreement").  Under the  terms of  the Agreement,  a
wholly-owned  subsidiary of  Whole Foods will  merge with and  into Fresh Fields
(the "Merger"), and upon consummation of the Merger, Fresh Fields will become  a
wholly-owned  subsidiary of Whole Foods. In the Merger, Whole Foods will issue a
minimum of approximately  4.8 million shares  (the "Minimum") and  a maximum  of
approximately  5.6 million  shares (the "Maximum")  of Whole  Foods Common Stock
(the "Consideration") in exchange for substantially all of the outstanding Fresh
Fields preferred stock, common stock, options and warrants. The actual number of
shares issued will be computed by dividing $134.5 million by the  "Determination
Price"  and may  vary slightly  from the  Minimum and  Maximum depending  on the
manner in  which  options are  exercised.  The "Determination  Price"  shall  be
defined  as the average per share closing price of Whole Foods Common Stock over
the twenty trading days immediately preceding the closing. If the "Determination
Price" is  less than  $24 per  share, then  the "Determination  Price" shall  be
deemed  to be $24; if  the "Determination Price" is  greater than $28 per share,
then the "Determination Price" shall  be deemed to be  $28. Five percent of  the
aggregate  shares of Whole Foods Common Stock to be issued in the Merger will be
placed in  escrow  to secure  certain  obligations  of Fresh  Fields  under  the
Agreement. The Merger is intended to qualify as a tax-free reorganization within
the  meaning of Section 368(a) of the Internal Revenue Code of 1986, as amended,
and to be accounted for as a "pooling of interests." The terms and conditions of
the Merger are set forth more fully in the Agreement.
 
    For purposes of this opinion we have: (i) reviewed financial information  on
Whole  Foods  and Fresh  Fields  furnished to  us  by both  companies, including
certain internal financial analyses and forecasts prepared by the management  of
Whole  Foods  and Fresh  Fields; (ii)  reviewed publicly  available information;
(iii) held  discussions with  the management  of Whole  Foods and  Fresh  Fields
concerning  the  businesses,  past and  current  business  operations, financial
condition and future  prospects of both  companies, independently and  combined;
(iv) reviewed the Agreement; (v) reviewed the stock price and trading history of
Whole  Foods;  (vi)  reviewed the  contribution  by  each company  to  pro forma
combined revenue,  store operating  income,  net income,  book value  and  total
number  of stores;  (vii) reviewed the  valuations of  publicly traded companies
which we deemed comparable to Fresh Fields; (viii) compared the financial  terms
of  the Merger with  other transactions which we  deemed relevant; (ix) analyzed
the pro  forma  earnings per  share  of the  combined  company; (x)  prepared  a
discounted  cash flow analysis of Fresh Fields; and (xi) made such other studies
and inquiries, and reviewed such other data, as we deemed relevant.
 
                                      B-1
<PAGE>
Board of Directors
Whole Foods Market, Inc.
June 17, 1996
Page Two
 
    In connection with our opinion,  we have not however independently  verified
any  of the foregoing information and have  relied on all such information being
complete and accurate in all material  respects. Furthermore, we did not  obtain
any  independent appraisal of the properties  or assets and liabilities of Whole
Foods or Fresh  Fields. With respect  to the financial  and operating  forecasts
(and  the assumptions and bases therefor) of  Whole Foods and Fresh Fields which
we have  reviewed, we  have assumed  that such  forecasts have  been  reasonably
prepared  in good faith on the basis of reasonable assumptions, reflect the best
available estimates and judgments of  such respective managements and that  such
projections  and  forecasts will  be realized  in  the amounts  and in  the time
periods currently estimated by the managements of Whole Foods and Fresh  Fields.
In  addition, we  have relied  upon estimates and  judgments of  Whole Foods and
Fresh Fields  managements  as  to  the  future  financial  performance  of  both
companies, and, in particular, the judgement of Whole Foods management regarding
its  ability to reduce  general and administrative expenses  at Fresh Fields. We
have also  assumed that  the  Merger will  be accounted  for  as a  "pooling  of
interests"  under  GAAP,  and we  have  assumed, based  on  preliminary analysis
prepared for Whole Foods, that the net operating losses of Fresh Fields will  be
available  (with certain  annual limitations) to  Whole Foods.  While we believe
that our review, as described herein, is an adequate basis for the opinion  that
we  express, this opinion is necessarily  based upon market, economic, and other
conditions that exist and can be evaluated as of the date of this letter, and on
information available to us as of the date hereof.
 
    Robertson, Stephens  &  Company  has  provided  certain  investment  banking
services  to  Whole  Foods  from  time to  time,  including  acting  as managing
underwriter for the initial public offering and two follow-on offerings of Whole
Foods Common  Stock  and acting  as  financial advisor  to  Whole Foods  in  its
acquisition  of  Mrs.  Gooch's  Natural Food  Markets.  In  addition, Robertson,
Stephens & Company has acted as  financial advisor to Whole Foods in  connection
with  the Merger for which  a portion of our fees  is due and payable contingent
upon closing of the Merger.
 
    Based upon and subject to the  foregoing considerations, it is our  opinion,
as investment bankers, that, as of the date hereof, the Consideration to be paid
is fair to Whole Foods from a financial point of view.
 
                                          Very truly yours,
 
                                          ROBERTSON, STEPHENS & COMPANY, LLC
 
                                          By: Robertson, Stephens & Company,
                                          Inc.
 
                                          --------------------------------------
                                                   Authorized Signatory
 
                                      B-2
<PAGE>
                                                                      APPENDIX C
 
              SECTION 262 OF THE DELAWARE GENERAL CORPORATION LAW
 
    262   APPRAISAL RIGHTS   (a) Any stockholder of  a corporation of this State
who holds shares  of stock on  the date of  the making of  a demand pursuant  to
subsection  (d) of  this section with  respect to such  shares, who continuously
holds such shares through the effective date of the merger or consolidation, who
has otherwise complied with subsection (d)  of this section and who has  neither
voted  in favor of the merger or  consolidation nor consented thereto in writing
pursuant to 228 of this title shall be entitled to an appraisal by the Court  of
Chancery  of  the fair  value of  his  shares of  stock under  the circumstances
described in subsections (b) and (c) of  this section. As used in this  section,
the  word "stockholder" means a holder of record of stock in a stock corporation
and also a member  of record of  a nonstock corporation;  the words "stock"  and
"share"  mean  and include  what is  ordinarily  meant by  those words  and also
membership or membership interest of a member of a nonstock corporation; and the
words "depository  receipt" mean  a  receipt or  other  instrument issued  by  a
depository representing an interest in one or more shares, or fractions thereof,
solely of stock of a corporation, which stock is deposited with the depository.
 
    (b)  Appraisal rights  shall be  available for  the shares  of any  class or
series of stock of a constituent corporation in a merger or consolidation to  be
effected pursuant to Section 251, 252, 254, 257, 258, 263 or 264 of this title:
 
    (1)  Provided, however, that no appraisal rights under this section shall be
available for  the shares  of any  class or  series of  stock, which  stock,  or
depository  receipts in respect  thereof, at the record  date fixed to determine
the stockholders entitled to  receive notice of  and to vote  at the meeting  of
stockholders  to act upon the agreement  of merger or consolidation, were either
(i) listed on a national securities exchange or designated as a national  market
system  security on an interdealer quotation  system by the National Association
of Securities Dealers, Inc. or (ii) held  of record by more than 2,000  holders;
and  further provided that no appraisal rights shall be available for any shares
of stock of the constituent corporation surviving a merger if the merger did not
require for its approval the vote of the holders of the surviving corporation as
provided in subsections (f) or (g) of Section 251 of this title.
 
    (2) Notwithstanding paragraph (1) of this subsection, appraisal rights under
this section shall be available for the  shares of any class or series of  stock
of a constituent corporation if the holders thereof are required by the terms of
an  agreement of  merger or consolidation  pursuant to  SectionSection 251, 252,
254, 257, 258,  263 and  264 of  this title to  accept for  such stock  anything
except:
 
    a.   Shares  of stock  of the corporation  surviving or  resulting from such
merger or consolidation, or depository receipts in respect thereof:
 
    b.  Shares  of stock  of any other  corporation, or  depository receipts  in
respect  thereof, which shares of stock  or depository receipts at the effective
date of  the  merger  or consolidation  will  be  either listed  on  a  national
securities  exchange or  designated as a  national market system  security on an
interdealer quotation system by the National Association of Securities  Dealers,
Inc. or held of record by more than 2,000 holders;
 
    c.   Cash  in lieu  of fractional  shares or  fractional depository receipts
described in the foregoing subparagraphs a. and b. of this paragraph; or
 
    d.  Any combination of the shares of stock, depository receipts and cash  in
lieu  of fractional  shares or fractional  depository receipts  described in the
foregoing subparagraphs a., b. and c. of this paragraph.
 
    (3) In the event all of the stock of a subsidiary Delaware corporation party
to a merger effected under Section 253 of this title is not owned by the  parent
corporation immediately prior to the merger, appraisal rights shall be available
for the shares of the subsidiary Delaware corporation.
 
                                      C-1
<PAGE>
    (c)  Any corporation  may provide in  its certificate  of incorporation that
appraisal rights under  this section shall  be available for  the shares of  any
class  or series of its stock as a  result of an amendment to its certificate of
incorporation, any  merger  or  consolidation  in which  the  corporation  is  a
constituent corporation or the sale of all or substantially all of the assets of
the  corporation. If the certificate of incorporation contains such a provision,
the procedures of this section, including those set forth in subsections (d) and
(e) of this section, shall apply as nearly as is practicable.
 
    (d) Appraisal rights shall be perfected as follows:
 
    (1) If a  proposed merger or  consolidation for which  appraisal rights  are
provided  under this  section is to  be submitted  for approval at  a meeting of
stockholders, the corporation, not less than 20 days prior to the meeting, shall
notify each of its stockholders who was such on the record date for such meeting
with respect to  shares for  which appraisal  rights are  available pursuant  to
subsections (b) or (c) hereof that appraisal rights are available for any or all
of  the shares of the constituent corporations, and shall include in such notice
a copy of this section. Each stockholder electing to demand the appraisal of his
shares shall deliver to the  corporation, before the taking  of the vote on  the
merger  or consolidation,  a written  demand for  appraisal of  his shares. Such
demand will  be sufficient  if  it reasonably  informs  the corporation  of  the
identity  of the stockholder and that  the stockholder intends thereby to demand
the appraisal of his shares. A proxy or vote against the merger or consolidation
shall not constitute such a demand.  A stockholder electing to take such  action
must do so by a separate written demand as herein provided. Within 10 days after
the  effective date of such merger  or consolidation, the surviving or resulting
corporation shall notify  each stockholder of  each constituent corporation  who
has  complied with this subsection and has not voted in favor of or consented to
the merger or  consolidation of the  date that the  merger or consolidation  has
become effective; or
 
    (2)  If the merger or consolidation was  approved pursuant to Section 228 or
253 of this  title, the surviving  or resulting corporation,  either before  the
effective  date of  the merger  or consolidation  or within  10 days thereafter,
shall notify  each of  the  stockholders entitled  to  appraisal rights  of  the
effective  date of  the merger  or consolidation  and that  appraisal rights are
available for any or all of the shares of the constituent corporation, and shall
include in such  notice a  copy of  this section. The  notice shall  be sent  by
certified  or  registered  mail,  return  receipt  requested,  addressed  to the
stockholder at his address as it appears on the records of the corporation.  Any
stockholder  entitled to appraisal rights may, within  20 days after the date of
mailing of  the  notice, demand  in  writing  from the  surviving  or  resulting
corporation  the appraisal of his  shares. Such demand will  be sufficient if it
reasonably informs the corporation of the  identity of the stockholder and  that
the stockholder intends thereby to demand the appraisal of his shares.
 
    (e) Within 120 days after the effective date of the merger or consolidation,
the  surviving or resulting corporation or any stockholder who has complied with
subsections (a)  and (d)  hereof  and who  is  otherwise entitled  to  appraisal
rights,  may file a petition in the  Court of Chancery demanding a determination
of the  value  of  the  stock of  all  such  stockholders.  Notwithstanding  the
foregoing,  at any time within 60 days after the effective date of the merger or
consolidation, any stockholder shall have the  right to withdraw his demand  for
appraisal  and to  accept the  terms offered  upon the  merger or consolidation.
Within 120 days  after the effective  date of the  merger or consolidation,  any
stockholder  who has complied  with the requirements of  subsections (a) and (d)
hereof, upon written request, shall be entitled to receive from the  corporation
surviving  the merger  or resulting from  the consolidation  a statement setting
forth the  aggregate number  of  shares not  voted in  favor  of the  merger  or
consolidation and with respect to which demands for appraisal have been received
and the aggregate number of holders of such shares. Such written statement shall
be mailed to the stockholder within 10 days after his written request for such a
statement  is received  by the surviving  or resulting corporation  or within 10
days after expiration of the period for delivery of demands for appraisal  under
subsection (d) hereof, whichever is later.
 
                                      C-2
<PAGE>
    (f) Upon the filing of any such petition by a stockholder, service of a copy
thereof  shall be made upon the  surviving or resulting corporation, which shall
within 20 days after such service file in the office of the Register in Chancery
in which the petition was  filed a duly verified  list containing the names  and
addresses  of all  stockholders who have  demanded payment for  their shares and
with whom agreements as to  the value of their shares  have not been reached  by
the  surviving or resulting corporation.  If the petition shall  be filed by the
surviving or resulting corporation, the petition shall be accompanied by such  a
duly  verified list. The Register in Chancery, if so ordered by the Court, shall
give notice of  the time and  place fixed for  the hearing of  such petition  by
registered  or certified mail  to the surviving or  resulting corporation and to
the stockholders shown on the list at the addresses therein stated. Such  notice
shall  also be given by 1 or more publications at least 1 week before the day of
the hearing, in  a newspaper  of general circulation  published in  the City  of
Wilmington, Delaware or such publication as the Court deems advisable. The forms
of  the notices by mail  and by publication shall be  approved by the Court, and
the costs thereof shall be borne by the surviving or resulting corporation.
 
    (g) At  the  hearing  on  such  petition,  the  Court  shall  determine  the
stockholders who have complied with this section and who have become entitled to
appraisal  rights. The Court  may require the stockholders  who have demanded an
appraisal for their  shares and who  hold stock represented  by certificates  to
submit  their certificates  of stock  to the  Register in  Chancery for notation
thereon of the  pendency of the  appraisal proceedings; and  if any  stockholder
fails to comply with such direction, the Court may dismiss the proceedings as to
such stockholder.
 
    (h)  After determining the stockholders entitled  to an appraisal, the Court
shall appraise the shares, determining their fair value exclusive of any element
of value  arising  from the  accomplishment  or  expectation of  the  merger  or
consolidation,  together with a fair  rate of interest, if  any, to be paid upon
the amount determined to be the fair value. In determining such fair value,  the
Court shall take into account all relevant factors. In determining the fair rate
of  interest, the Court may consider all relevant factors, including the rate of
interest which the surviving or resulting  corporation would have had to pay  to
borrow  money during  the pendency  of the  proceeding. Upon  application by the
surviving or resulting corporation or by any stockholder entitled to participate
in the appraisal proceeding, the Court may, in its discretion, permit  discovery
or  other pretrial proceedings and may proceed to trial upon the appraisal prior
to the final  determination of  the stockholder  entitled to  an appraisal.  Any
stockholder  whose name appears on the list  filed by the surviving or resulting
corporation pursuant to subsection (f) of this section and who has submitted his
certificates of stock  to the  Register in Chancery,  if such  is required,  may
participate  fully in all proceedings until it  is finally determined that he is
not entitled to appraisal rights under this section.
 
    (i) The Court  shall direct the  payment of  the fair value  of the  shares,
together with interest, if any, by the surviving or resulting corporation to the
stockholders, entitled thereto. Interest may be simple or compound, as the Court
may  direct. Payment shall be  so made to each such  stockholder, in the case of
holders of uncertificated  stock forthwith, and  the case of  holders of  shares
represented  by  certificates  upon  the surrender  to  the  corporation  of the
certificates representing  such stock.  The Court's  decree may  be enforced  as
other  decrees in the Court of Chancery  may be enforced, whether such surviving
or resulting corporation be a corporation of this State or of any state.
 
    (j)  The costs of  the proceeding may be determined  by the Court and  taxed
upon  the  parties  as the  Court  deems  equitable in  the  circumstances. Upon
application of  a stockholder,  the Court  may order  all or  a portion  of  the
expenses   incurred  by  any  stockholder   in  connection  with  the  appraisal
proceeding, including, without  limitation, reasonable attorney's  fees and  the
fees  and expenses of experts,  to be charged pro rata  against the value of all
the shares entitled to an appraisal.
 
    (k) From and  after the effective  date of the  merger or consolidation,  no
stockholder  who has demanded his appraisal rights as provided in subsection (d)
of this section  shall be  entitled to  vote such stock  for any  purpose or  to
receive  payment  of  dividends  or other  distributions  on  the  stock (except
dividends or other  distributions payable to  stockholders of record  at a  date
which is prior to
 
                                      C-3
<PAGE>
the  effective date of the merger  or consolidation); provided, however, that if
no petition  for  an  appraisal shall  be  filed  within the  time  provided  in
subsection  (e) of this section  or thereafter with the  written approval of the
corporation, then the  right of such  stockholder to an  appraisal shall  cease.
Notwithstanding  the foregoing, no appraisal proceeding in the Court of Chancery
shall be dismissed as to any stockholder without the approval of the Court,  and
such approval may be conditioned upon such terms as the Court deems just.
 
    (l) The shares of the surviving or resulting corporation to which the shares
of  such objecting stockholders  would have been converted  had they assented to
the merger or  consolidation shall have  the status of  authorized and  unissued
shares of the surviving or resulting corporation.
 
                                      C-4
<PAGE>
                                                                      APPENDIX D
 
                           PROPOSED AMENDMENT TO THE
                       RESTATED ARTICLES OF INCORPORATION
                                       OF
                            WHOLE FOODS MARKET, INC.
 
    Article  IV of the Company's restated  Articles of Incorporation is proposed
to be amended to read in its entirety as follows:
 
        A.  The  corporation is  authorized to issue  two classes  of shares  of
    capital   stock,   designated   "Common   Stock"   and   "Preferred  Stock",
    respectively. The aggregate number of  shares of Common Stock authorized  to
    be  issued is 50,000,000 shares  with no par value.  The aggregate number of
    shares of shares  of Preferred Stock  authorized to be  issued is  5,000,000
    shares with a par value of $.01 per share. Shares of the Preferred Stock may
    be  issued from time to time in one or more series, each such series to have
    such distinctive  designation or  title as  may  be fixed  by the  Board  of
    Directors  prior to  the issuance  of any  shares thereof.  Each such series
    shall have such designations, preferences, limitations and relative  rights,
    including voting rights, as shall be stated in the resolution or resolutions
    providing  for the  issuance of  such series of  Preferred Stock,  as may be
    adopted from time to time by the Board of Directors prior to the issuance of
    any shares thereof, in accordance with the  laws of the State of Texas.  The
    Board  of  Directors, in  such resolution  or  resolutions, may  increase or
    decrease the number of  shares within each  such series; provided,  however,
    the Board of Directors may not decrease the number of shares within a series
    to less than the number of shares within such series that are then issued.
 
        B.   No shareholder  of the corporation  will, by reason  of his holding
    shares of  stock of  the corporation,  have any  preemptive or  preferential
    rights  to purchase or subscribe to any shares  of any class of stock of the
    corporation, or any  notes, debentures,  bonds, warrants,  options or  other
    securities of the corporation, whether now or hereafter authorized.
 
                                      D-1
<PAGE>
                                    PART II
 
                     INFORMATION NOT REQUIRED IN PROSPECTUS
 
ITEM 20.  INDEMNIFICATION OF DIRECTORS AND OFFICERS.
 
    Article  2.02-1 of the Texas Business  Corporation Act ("TBCA") provides for
indemnification of directors and officers in certain circumstances. Reference is
made to Article IX  of the Bylaws  of the registrant  previously filed with  the
Commission.
 
    The  Company's Restated Articles  of Incorporation provide  that no director
shall be liable to the registrant or its shareholders for an act or omission  in
such capacity as a director, except for liability as a result of (i) a breach of
the  director's duty of loyalty  to the registrant or  its shareholders, (ii) an
act or omission  not in good  faith or which  involve intentional misconduct  or
knowing  violation of law, (iii) a  transaction from which such director derived
an improper personal benefit, (iv) an act or omission for which the liability of
a director is expressly  provided by law  or (v) an act  related to an  unlawful
stock repurchase of payment of a dividend.
 
    An  insurance policy obtained by the registrant provides for indemnification
of officers and directors  of the registrant and  certain other persons  against
liabilities  and expenses incurred by any  of them in certain stated proceedings
and under certain stated conditions.
 
ITEM 21.  EXHIBITS AND FINANCIAL STATEMENT SCHEDULES.
 
    (a)  Exhibits
 
   
<TABLE>
<C>        <C>        <S>
      2.1         --  Agreement and Plan of Merger, as amended, dated as of June 17, 1996, by and
                      among the Registrant, Whole Foods Market Mid-Atlantic, Inc., and Fresh Fields
                      Markets, Inc. (included as Appendix A to the Proxy Statement/Prospectus)(1)
      2.2         --  Form of Escrow Agreement, to be dated August 30, 1996, among the Registrant,
                      GS Capital Partners, L.P., as attorney-in-fact for the former stockholders of
                      Fresh Fields Markets, Inc. and Texas Commerce Bank, N.A., as escrow agent.(2)
      2.3         --  Form of Agreement, dated as of June 17, 1996, between the Registrant and each
                      of and certain stockholders of Fresh Fields Markets, Inc.(2)
      2.4         --  Form of Registration Rights Agreement, to be dated August 30, 1996, among the
                      Registrant, and certain stockholders of Fresh Fields Markets, Inc.(2)
       5          --  Opinion of Crouch & Hallett, L.L.P.(2)
       8          --  Opinion of Crouch & Hallett, L.L.P. regarding tax matters described in the
                      Proxy Statement/Prospectus (2)
     23.1         --  Consent of KPMG Peat Marwick LLP(2)
     23.2         --  Consent of Coopers & Lybrand L.L.P.(2)
     23.3         --  Consent of Crouch & Hallett, L.L.P. (included in opinion filed as Exhibit 5
                      hereto)
      24          --  Power of Attorney (2)
     99.1         --  Form of Whole Foods Market, Inc. Proxy for Special Meeting(1)
</TABLE>
    
 
- ------------------------
(1) Filed herewith.
 
   
(2) Previously filed.
    
 
    (b)  Financial Statement Schedules
 
    None filed herewith.
 
ITEM 22.  UNDERTAKINGS.
 
    (a) The registrant hereby undertakes  that, for purposes of determining  any
liability  under the  Securities Act  of 1933,  each filing  of the registrant's
annual report pursuant to section 13(a) or
 
                                      II-1
<PAGE>
section 15(d) of  the Securities Exchange  Act of 1934  (and, where  applicable,
each  filing of  an employee  benefit plan's  annual report  pursuant to section
15(d) of the Securities Exchange Act of 1934) that is incorporated by  reference
in the Registration Statement shall be deemed to be a new Registration Statement
relating  to the securities offered herein,  and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.
 
    (b) Insofar as indemnification for liabilities arising under the  Securities
Act  of 1933 may be permitted to  directors, officers and controlling persons of
the registrant pursuant to the foregoing provisions or otherwise, the registrant
has been advised that in the  opinion of the Securities and Exchange  Commission
such  indemnification is against public  policy as expressed in  the Act and is,
therefore, unenforceable. In the event that a claim for indemnification  against
such  liabilities (other than the payment by the registrant of expenses incurred
or paid by a director, officer, or  controlling person of the registrant in  the
successful  defense  of any  action, suit,  or proceeding)  is asserted  by such
director, officer, or controlling person in connection with the securities being
registered, the registrant will, unless in the opinion of its counsel the matter
has been settled  by controlling  precedent, submit  to a  court of  appropriate
jurisdiction  the question whether such indemnification  by it is against public
policy as expressed in the Act and will be governed by the final adjudication of
such issue.
 
    (c) The undersigned registrant hereby  undertakes as follows: that prior  to
any  public reoffering of  the securities registered hereunder  through use of a
prospectus which is  a part  of this registration  statement, by  any person  or
party  who is deemed to be an underwriter within the meaning of Rule 145(c), the
issuer undertakes that such reoffering  prospectus will contain the  information
called  for by the  applicable registration form with  respect to reofferings by
persons who may be  deemed underwriters, in addition  to the information  called
for by the other Items of the applicable form.
 
    (d)  The  registrant  undertakes that  every  prospectus (i)  that  is filed
pursuant to paragraph (c) immediately preceding,  or (ii) that purports to  meet
the  requirements of Section 10(a)(3) of the  Act and is used in connection with
the offering of securities subject  to Rule 415, will be  filed as a part of  an
amendment  to  the  registration  statement  and will  not  be  used  until such
amendment is  effective, and  that, for  purposes of  determining any  liability
under  the Securities Act  of 1933, each such  post-effective amendment shall be
deemed to be  a new registration  statement relating to  the securities  offered
therein,  and the offering of such securities at that time shall be deemed to be
the initial bona fide offering thereof.
 
    (e) The undersigned registrant hereby undertakes to respond to requests  for
information  that is incorporated  by reference into  the prospectus pursuant to
Items 4, 10(b), 11  or 13 in this  Form, within one business  day of receipt  of
such  request, and  to send  the incorporated documents  by first  class mail or
other equally prompt  means. This  includes information  contained in  documents
filed subsequent to the effective date of the registration statement through the
date of responding to the request.
 
    (f)  The undersigned  registrant hereby undertakes  to supply by  means of a
post-effective amendment  all  information  concerning a  transaction,  and  the
company  being  acquired  involved therein,  that  was  not the  subject  of and
included in the registration statement when it became effective.
 
                                      II-2
<PAGE>
                                   SIGNATURES
 
   
    Pursuant  to the requirements of the  Securities Act of 1933, the registrant
has duly caused this  amendment to this Registration  Statement to be signed  on
its  behalf by the undersigned, thereunto duly authorized, in the City of Austin
and State of Texas on the 24th day of July, 1996.
    
 
                                          WHOLE FOODS MARKET, INC.
 
                                          By:         /s/ GLENDA FLANAGAN
 
                                             -----------------------------------
                                                       Glenda Flanagan
   
                                             VICE PRESIDENT AND CHIEF FINANCIAL
                                                           OFFICER
    
 
   
    Pursuant to the requirements of the Securities Act of 1933, as amended, this
amendment to this registration statement has been signed below by the  following
persons in the capacities and on the date indicated.
    
 
   
<TABLE>
<C>                                                     <S>                                      <C>
                      SIGNATURE                                          TITLE                         DATE
- ------------------------------------------------------  ---------------------------------------  ----------------
 
                          *
     -------------------------------------------        Chairman of the Board (Chief Executive    July 24, 1996
                     John Mackey                         Officer) and Director
 
                 /s/ GLENDA FLANAGAN
     -------------------------------------------        Vice President (Chief Financial and       July 24, 1996
                   Glenda Flanagan                       Accounting Officer)
 
                          *
     -------------------------------------------        Director                                  July 24, 1996
                  Cristina G. Banks
 
                          *
     -------------------------------------------        Director                                  July 24, 1996
                 Dr. John B. Elstrott
 
                          *
     -------------------------------------------        Director                                  July 24, 1996
                  Avram J. Goldberg
 
                          *
     -------------------------------------------        Director                                  July 24, 1996
                      Fred Lager
 
     -------------------------------------------        Director                                  July 24, 1996
                    Linda A. Mason
 
                          *
     -------------------------------------------        Director                                  July 24, 1996
                Dr. Ralph Z. Sorenson
 
                          *
     -------------------------------------------        Director                                  July 24, 1996
                     James P. Sud
 
/s/ GLENDA FLANAGAN
- -------------------------------------------
By: Glenda Flanagan                                                                               July 24, 1996
    Attorney-in-Fact
</TABLE>
    
 
                                      II-3
<PAGE>
   
                                 EXHIBIT INDEX
    
 
   
<TABLE>
<CAPTION>
  EXHIBIT                                                                                                         SEQUENTIALLY
  NUMBER                                                      DESCRIPTION                                         NUMBERED PAGE
- -----------             ----------------------------------------------------------------------------------------  -------------
<C>          <C>        <S>                                                                                       <C>
       2.1          --  Agreement and Plan of Merger, as amended, dated as of June 17, 1996, by and among the
                        Registrant, Whole Foods Market Mid-Atlantic, Inc., and Fresh Fields Markets,
                        Inc.(included as Appendix A to the Proxy Statement/Prospectus)(1)
       2.2          --  Form of Escrow Agreement, to be dated August 30, 1996, among the Registrant, GS Capital
                        Partners, L.P., as attorney-in-fact for the former stockholders of Fresh Fields Markets,
                        Inc. and Texas Commerce Bank, N.A., as escrow agent.(2)
       2.3          --  Form of Agreement, dated as of June 17, 1996, between the Registrant and each of and
                        certain stockholders of Fresh Fields Markets, Inc.(2)
       2.4          --  Form of Registration Rights Agreement, to be dated August 30, 1996, among the
                        Registrant, and certain stockholders of Fresh Fields Markets, Inc.(2)
       5            --  Opinion of Crouch & Hallett, L.L.P.(2)
       8            --  Opinion of Crouch & Hallett, L.L.P. regarding tax matters described in the Proxy
                        Statement/Prospectus (2)
      23.1          --  Consent of KPMG Peat Marwick LLP(2)
      23.2          --  Consent of Coopers & Lybrand L.L.P.(2)
      23.3          --  Consent of Crouch & Hallett, L.L.P. (included in opinion filed as Exhibit 5 hereto)
      24            --  Power of Attorney (2)
      99.1          --  Form of Whole Foods Market, Inc. Proxy for Special Meeting(1)
</TABLE>
    
 
- ------------------------
(1) Filed herewith.
 
   
(2) Previously filed.
    

<PAGE>

                                                                 EXHIBIT 99.1 
                                   PROXY
                          WHOLE FOODS MARKET, INC.


     The undersigned hereby (a) acknowledges receipt of the Notice of the 
Special Meeting of Shareholders of Whole Foods Market, Inc. (the "Company") 
to be held on August 30, 1996, at 10:00 a.m., local time, and the Proxy 
Statement/Prospectus in connection therewith, and (b) appoints John Mackey 
and Glenda Flanagan, and each of them, his proxies with full power of 
substitution and revocation, for and in the name, place and stead of the 
undersigned, to vote upon and act with respect to all of the shares of Common 
Stock of the Company standing in the name of the undersigned or with respect 
to which the undersigned is entitled to vote and act at such meeting or at 
any adjournment thereof, and the undersigned directs that his proxy be voted 
as follows:

PROPOSAL TO APPROVE THE MERGER OF A WHOLLY OWNED SUBSIDIARY OF THE COMPANY 
INTO FRESH FIELDS MARKETS, INC. AND THE RELATED AGREEMENT AND PLAN OF MERGER. 

       / / FOR          / / AGAINST       / / ABSTAIN 


PROPOSAL TO APPROVE THE AMENDMENT TO THE ARTICLES OF INCORPORATION OF THE 
COMPANY TO INCREASE THE AUTHORIZED NUMBER OF SHARES OF THE COMPANY'S COMMON 
STOCK FROM 30 MILLION TO 50 MILLION.

       / / FOR          / / AGAINST       / / ABSTAIN 

PROPOSAL TO APPROVE THE AMENDMENT TO THE 1992 STOCK OPTION PLAN FOR TEAM 
MEMBERS. 

       / / FOR          / / AGAINST       / / ABSTAIN 


<PAGE>


     If more than one of the proxies listed on the reverse side shall be 
present in person or by substitute at the meeting or any adjournment thereof, 
the majority of said proxies so present and voting, either in person or by 
substitute, shall exercise all of the powers hereby given.

     THIS PROXY WILL BE VOTED AS SPECIFIED ON THE REVERSE SIDE.  IF NO 
SPECIFICATION IS MADE, THIS PROXY WILL BE VOTED FOR THE NAMED PROPOSALS.

     The undersigned hereby revokes any proxy or proxies heretofore given to 
vote upon or act with respect to such stock and hereby ratifies and confirms 
all that said proxies, their substitutes, or any of them, may lawfully do by 
virtue hereof.

     THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF THE 
COMPANY.

                                       Dated: 
                                             -------------------------------- 


                                       -------------------------------------- 
                                                      Signature 

                                       -------------------------------------- 
                                             (Signature if held jointly)      

                                       Please date the proxy and sign your 
                                       name exactly as it appears hereon. 
                                       Where there is more than one owner, 
                                       each should sign.  When signing as an 
                                       attorney, administrator, executor, 
                                       guardian or trustee, please add your 
                                       title as such.  If executed by a 
                                       corporation, the proxy should be signed 
                                       by a duly authorized officer.  Please 
                                       sign the proxy and return it promptly 
                                       whether or not you expect to attend the
                                       meeting.  You may nevertheless vote in 
                                       person if you do attend. 



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