WHOLE FOODS MARKET INC
S-4, 1996-07-05
GROCERY STORES
Previous: CELL GENESYS INC, S-8, 1996-07-05
Next: WINSTAR COMMUNICATIONS INC, S-3/A, 1996-07-05



<PAGE>
      AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON JULY 5, 1996
 
                                                     REGISTRATION NO. 333-
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                           --------------------------
 
                                    FORM S-4
            REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933
                            WHOLE FOODS MARKET, INC.
 
             (Exact name of registrant as specified in its charter)
 
<TABLE>
<S>                                      <C>                             <C>
                 TEXAS                                5411                             74-1989366
       (State of incorporation)                (Primary Standard                    (I.R.S. employer
                                           Industrial Classification             identification number)
                                                     Code)
</TABLE>
 
                            601 N. LAMAR BLVD. #300
                              AUSTIN, TEXAS 78703
                                  512-477-4455
       (Address, including zip code, and telephone number, including area
               code, of registrant's principal executive offices)
                           --------------------------
 
                                GLENDA FLANAGAN
                   VICE PRESIDENT AND CHIEF FINANCIAL OFFICER
                            WHOLE FOODS MARKET, INC.
                            601 N. LAMAR BLVD., #300
                              AUSTIN, TEXAS 78703
                                  512-477-4455
            (Name, address including zip code, and telephone number,
                   including area code, of agent for service)
                           --------------------------
 
                                    COPY TO:
 
                             BRUCE H. HALLETT, ESQ.
                            CROUCH & HALLETT, L.L.P.
                         717 N. HARWOOD ST., SUITE 1400
                              DALLAS, TEXAS 75201
                                  214-953-0053
 
                           --------------------------
 
    Approximate  date of commencement  of proposed sale to  the public: Upon the
consummation of the merger referred to herein.
 
    If the  securities  being registered  on  this  Form are  being  offered  in
connection  with the formation of a holding company and there is compliance with
General Instruction G, check the following box.  / /
 
                        CALCULATION OF REGISTRATION FEE
 
<TABLE>
<CAPTION>
                                                                   PROPOSED          PROPOSED
           TITLE OF EACH                                           MAXIMUM           MAXIMUM
        CLASS OF SECURITIES                AMOUNT BEING         OFFERING PRICE      AGGREGATE         AMOUNT OF
          BEING REGISTERED                  REGISTERED          PER SHARE (1)     OFFERING PRICE   REGISTRATION FEE
<S>                                   <C>                      <C>               <C>               <C>
Common Stock, no par value..........    5,173,000 shares(2)        $25.875         $133,851,375        $46,156
</TABLE>
 
(1) Estimated solely for purposes of calculating the amount of the  registration
    fee  pursuant to the provisions  of Rule 457(f) under  the Securities Act of
    1933, as amended, based  on the average  of the high and  low prices of  the
    registrant's common stock as reported on the Nasdaq National Stock Market on
    July 1, 1996.
 
(2)  Reflects the estimated number of shares of the registrant's common stock to
    be issued in a merger in exchange  for all of the acquired company's  common
    equivalent  shares  on  the conversion  ratio  of  .6049 new  shares  of the
    registrant's common  stock  for  every existing  acquired  company's  common
    equivalent  share, or 5,173,000 shares of  the registrant's common stock for
    8,552,000 of the acquired company's  common equivalent shares assumed to  be
    outstanding at the date of the merger.
                           --------------------------
 
    THE  REGISTRANT HEREBY  AMENDS THIS REGISTRATION  STATEMENT ON  SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE A  FURTHER  AMENDMENT  WHICH SPECIFICALLY  STATES  THAT  THIS  REGISTRATION
STATEMENT  SHALL THEREAFTER BECOME EFFECTIVE IN  ACCORDANCE WITH SECTION 8(A) OF
THE SECURITIES ACT  OF 1933  OR UNTIL  THE REGISTRATION  STATEMENT SHALL  BECOME
EFFECTIVE  ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION 8(A),
MAY DETERMINE.
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>
                            WHOLE FOODS MARKET, INC.
 
                           CROSS-REFERENCE SHEET FOR
                       REGISTRATION STATEMENT ON FORM S-4
 
<TABLE>
<CAPTION>
           ITEM OF FORM S-4                                                  PROSPECTUS CAPTION OR LOCATION
           -----------------------------------------------------  -----------------------------------------------------
<C>        <S>                                                    <C>
 
A.  INFORMATION ABOUT THE TRANSACTION
 
       1.  Forepart of Registration Statement and Outside Front
            Cover Page of Prospectus............................  Facing Page of Registration Statement; Outside Front
                                                                   Cover Page of Proxy Statement/Prospectus
 
       2.  Inside Front and Outside Back Cover Pages of
            Prospectus..........................................  Inside Front Cover Page of Proxy
                                                                   Statement/Prospectus; Available Information; Table
                                                                   of Contents
 
       3.  Risk Factors, Ratio of Earnings to Fixed Charges and
            Other Information...................................  Inside Front Cover Page of Proxy
                                                                   Statement/Prospectus; Summary; The Merger; Pro Forma
                                                                   Financial Information
 
       4.  Terms of the Transaction.............................  Summary; The Merger; Comparison of Shareholders'
                                                                   Rights
 
       5.  Pro Forma Financial Information......................  Pro Forma Financial Information
 
       6.  Material Contacts with the Company Being Acquired....  Summary; The Merger
 
       7.  Additional Information Required for Reoffering by
            Persons and Parties Deemed to be Underwriters.......  Not Applicable
 
       8.  Interests of Named Experts and Counsel...............  Not Applicable
 
       9.  Disclosure of Commission Position on Indemnification
            for Securities Act Liabilities......................  Not Applicable
 
B.  INFORMATION ABOUT THE REGISTRANT
 
      10.  Information with Respect to S-3
            Registrants.........................................  Available Information; Incorporation of Certain
                                                                   Documents by Reference; Summary; The Merger
 
      11.  Incorporation of Certain Information by Reference....  Incorporation of Certain Documents by Reference
 
      12.  Information with Respect to S-2 or S-3 Registrants...  Not Applicable
 
      13.  Incorporation of Certain Information by Reference....  Not Applicable
 
      14.  Information with Respect to Registrants Other than
            S-2 or S-3 Registrants..............................  Not Applicable
</TABLE>
<PAGE>
<TABLE>
<CAPTION>
           ITEM OF FORM S-4                                                  PROSPECTUS CAPTION OR LOCATION
           -----------------------------------------------------  -----------------------------------------------------
<C>        <S>                                                    <C>
 
C.  INFORMATION ABOUT THE COMPANY BEING ACQUIRED
 
      15.  Information with Respect to S-3 Companies............  Not Applicable
 
      16.  Information with Respect to S-2 or S-3 Companies.....  Not Applicable
 
      17.  Information with Respect to Companies Other than S-2
            or S-3 Companies....................................  Summary; The Merger; Absence of Market for and
                                                                   Dividends on the Fresh Fields Shares; Fresh Fields'
                                                                   Management's Discussion and Analysis of Financial
                                                                   Condition and Results of Operations; Business of
                                                                   Fresh Fields; Index to Financial Statements
 
D.  VOTING AND MANAGEMENT INFORMATION
 
      18.  Information if Proxies, Consents or Authorizations
            are to be Solicited.................................  Available Information; Incorporation of Certain
                                                                   Documents By Reference; Summary; Special Meeting of
                                                                   Whole Foods; The Merger
 
      19.  Information if Proxies, Consents or Authorizations
            are not to be Solicited or in an Exchange Offer.....  Not Applicable
</TABLE>
<PAGE>
                              [LETTERHEAD OF WFM]
 
Dear Shareholder:
 
    You  are cordially  invited to attend  a Special Meeting  of Shareholders of
Whole Foods Market, Inc. ("WFM") to be held on September   , 1996 at 10:00 a.m.,
local time, at the Omni Hotel, 700 San Jacinto, Austin, Texas.
 
    At this  important meeting,  the  shareholders of  WFM  are being  asked  to
approve  and adopt  a proposed  merger pursuant  to which  Fresh Fields Markets,
Inc., a  Delaware  corporation ("Fresh  Fields"),  will become  a  wholly  owned
subsidiary  of  WFM. Fresh  Fields owns  and  operates 22  multidepartment, full
service natural foods supermarkets in seven states and the District of Columbia.
In the  proposed merger,  holders of  the  capital stock  of Fresh  Fields  will
receive  shares of WFM common stock, depending  upon the average market price of
the WFM common stock  during the 20-business day  period preceding the  closing.
The  affirmative vote  of shareholders  owning a majority  of the  shares of WFM
common stock present at the meeting is needed to approve the proposed merger.
 
    At the Special Meeting,  the shareholders will also  be asked to approve  an
amendment  to the  Articles of  Incorporation of WFM  to increase  its number of
shares of authorized  common stock  and two  proposals relating  to WFM's  stock
option plans.
 
    The   accompanying  Proxy  Statement/Prospectus  will  provide  you  with  a
description of the proposals to be  presented at the Special Meeting,  including
information concerning the proposed merger.
 
    Your  Board of Directors  recommends that you vote  FOR the merger proposal,
the proposal to increase the authorized number of shares of common stock of  WFM
and the proposals relating to the stock option plans.
 
    Whether or not you plan to attend the Special Meeting, please complete, sign
and date the enclosed proxy and return it in the enclosed prepaid envelope. Your
prompt cooperation will be greatly appreciated.
 
                                          Sincerely,
 
                                          John Mackey
                                          CHAIRMAN OF THE BOARD
                                          AND CHIEF EXECUTIVE OFFICER
 
Austin, Texas
August   , 1996
<PAGE>
                   NOTICE OF SPECIAL MEETING OF SHAREHOLDERS
 
                         TO BE HELD SEPTEMBER   , 1996
 
TO THE SHAREHOLDERS OF
WHOLE FOODS MARKET:
 
    A  Special Meeting of shareholders of  Whole Foods Market, Inc. ("WFM") will
be held at the Omni Hotel, 700 San Jacinto, Austin, Texas on September   ,  1996
at 10:00 a.m. for the following purposes:
 
    (1)  To consider and act upon the proposed merger (the "Merger") and related
Agreement and Plan of Merger pursuant to which a wholly owned subsidiary of  WFM
will merge into Fresh Fields Markets, Inc. ("Fresh Fields") as a result of which
Fresh Fields will become a wholly owned subsidiary of WFM, as the Merger is more
particularly described in the enclosed Proxy Statement/ Prospectus;
 
    (2)  To consider  and act  upon the  proposed amendment  to the  Articles of
Incorporation of WFM to increase the authorized number of shares of common stock
of WFM from 30 million to 50 million shares;
 
    (3) To consider and act upon a  proposed amendment to the 1992 Stock  Option
Plan  for Team Members to  increase the number of shares  of common stock of WFM
issuable upon exercise  of stock  options under  the Plan  from 2  million to  3
million shares of common stock;
 
    (4)  To consider and ratify  the Amended and Restated  Stock Option Plan for
Outside Directors, as amended to change the vesting schedule of options  granted
under such plan from five to four years and to reduce the length of such options
from ten to seven years; and
 
    (5)  To transact such other business as may properly come before the Special
Meeting and any adjournment thereof.
 
    Shareholders of record at  the close of  business on July  29, 1996 will  be
entitled  to  receive notice  of  and to  vote at  the  Special Meeting  and any
adjournments thereof.
 
    Whether or not you plan to attend the Special Meeting and regardless of  the
number  of shares you own,  please complete, date, sign  and return the enclosed
proxy at  your  earliest convenience  in  the enclosed  self-addressed,  stamped
envelope. You are cordially invited to attend the Special Meeting in person, and
if you attend you may withdraw your proxy and vote your shares personally.
 
                                          BY ORDER OF THE BOARD OF DIRECTORS
 
                                          Glenda Flanagan
                                          SECRETARY
 
Dated: August   , 1996
 
    THE  BOARD OF DIRECTORS OF  WFM MARKET RECOMMENDS THAT  YOU VOTE IN FAVOR OF
THE MERGER, THE AMENDMENT TO THE ARTICLES OF INCORPORATION OF WFM, THE AMENDMENT
TO THE 1992  STOCK OPTION  PLAN FOR  TEAM MEMBERS  AND THE  RATIFICATION OF  THE
AMENDED AND RESTATED STOCK OPTION PLAN FOR OUTSIDE DIRECTORS, AS AMENDED.
<PAGE>
INFORMATION   CONTAINED  HEREIN  IS  SUBJECT   TO  COMPLETION  OR  AMENDMENT.  A
REGISTRATION STATEMENT  RELATING TO  THESE SECURITIES  HAS BEEN  FILED WITH  THE
SECURITIES  AND EXCHANGE  COMMISSION. THESE SECURITIES  MAY NOT BE  SOLD NOR MAY
OFFERS TO BUY BE ACCEPTED PRIOR  TO THE TIME THE REGISTRATION STATEMENT  BECOMES
EFFECTIVE.  THIS  PROSPECTUS  SHALL  NOT  CONSTITUTE AN  OFFER  TO  SELL  OR THE
SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE  SECURITIES
IN  ANY STATE IN WHICH SUCH OFFER,  SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR
TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH STATE.
<PAGE>
                   SUBJECT TO COMPLETION, DATED JULY 5, 1996.
 
PROXY STATEMENT/PROSPECTUS
 
                                     [LOGO]
 
    This Proxy Statement/Prospectus is being furnished to shareholders of  Whole
Foods  Market, Inc., a Texas corporation ("WFM" or the "Company"), in connection
with the solicitation of proxies by the Board of Directors of WFM for use at the
Special Meeting  of  Shareholders to  be  held at  10:00  a.m., local  time,  on
September    , 1996 at the Omni  Hotel, 700 San Jacinto, Austin, Texas (together
with any adjournment or postponement thereof, the "Special Meeting").
 
    This document also constitutes a Prospectus of WFM under the Securities  Act
of 1933, as amended (the "Securities Act"), with respect to the shares of common
stock  of WFM,  no par  value per share  (the "Common  Stock"), to  be issued or
reserved for issuance in connection with a merger (the "WFM Shares") to  persons
who  hold (and certain persons who have the vested right to acquire) shares (the
"Fresh Fields  Shares")  of capital  stock  of  Fresh Fields  Markets,  Inc.,  a
Delaware  corporation ("Fresh Fields"), which owns and operates 22 natural foods
supermarkets and  related  facilities  in  seven  states  and  the  District  of
Columbia.  The WFM Shares will be issued  in exchange for all of the outstanding
shares, and reserved  for certain vested  options and warrants  to acquire  such
shares,  of all  of the  five classes of  capital stock  of Fresh  Fields in the
merger (the "Merger") of Whole Foods  Market Mid-Atlantic, Inc., a wholly  owned
subsidiary  of WFM (the "WFM Subsidiary"),  into Fresh Fields in accordance with
the Agreement and Plan of  Merger, dated as of June  17, 1996 by and among  WFM,
Fresh  Fields, and the WFM  Subsidiary (the "Merger Agreement").  As a result of
the Merger, the separate corporate existence  of the WFM Subsidiary will  cease,
and  Fresh Fields will  continue its existence  as a wholly  owned subsidiary of
WFM. The Merger is expected to be consummated shortly after the Special Meeting.
 
    The principal executive offices of WFM are located at 601 N. Lamar Blvd.,  #
300,  Austin,  Texas  78703 and  its  telephone  number is  (512)  477-4455. The
principal executive offices of Fresh Fields are located at 6015 Executive Blvd.,
Rockville, Maryland 20852 and its telephone number is (301) 984-3737.
 
    This Proxy Statement/Prospectus is first being mailed to shareholders of WFM
on or about August   , 1996.
 
THE WFM SECURITIES TO BE OFFERED IN CONNECTION WITH THE MERGER HAVE NOT BEEN
     APPROVED OR DISAPPROVED BY THE SECURITIES AND EXCHANGE COMMISSION
          NOR HAS  THE COMMISSION  PASSED UPON  THE ACCURACY  OR
                ADEQUACY OF THIS PROXY STATEMENT/PROSPECTUS.
                      ANY  REPRESENTATION TO  THE CONTRARY
                       IS      A CRIMINAL OFFENSE.
 
                            ------------------------
 
        THE DATE OF THIS PROXY STATEMENT/PROSPECTUS IS AUGUST   , 1996.
<PAGE>
                             AVAILABLE INFORMATION
 
    WFM  is subject to the informational requirements of the Securities Exchange
Act of 1934, as amended (the "Exchange Act"), and in accordance therewith  files
reports, proxy statements and other information with the Securities and Exchange
Commission  (the  "Commission").  These  reports,  proxy  statements  and  other
information filed with  the Commission  by WFM under  the Exchange  Act, can  be
inspected  and  copied  at the  public  reference facilities  maintained  by the
Commission at Room 1024,  450 Fifth Street, N.W.,  Washington, D.C. 20549 or  at
the  Regional Offices of  the Commission which are  located as follows: Citicorp
Center, 500 West Madison Street, Suite  1400, Chicago, Illinois 60661 and  Seven
World  Trade Center, New York, New York  10049. Copies of such material can also
be obtained from the Commission at  prescribed rates. Written requests for  such
material  should be  addressed to the  Public Reference  Section, Securities and
Exchange Commission, 450 Fifth Street, N.W., Washington, D.C. 20549.
 
    Reports, proxy statements and other  information concerning WFM can also  be
obtained  electronically through a variety of databases, including among others,
the Commission's  Electronic Data  Gathering  And Retrieval  ("EDGAR")  program,
Knight-Ridder Information, Inc., Federal Filings/Dow Jones and Lexis/Nexis.
 
    WFM  has  filed  a Registration  Statement  on Form  S-4  (the "Registration
Statement") with the Commission under the Securities Act with respect to the WFM
Shares that  will  be issued  in  the Merger.  As  permitted by  the  rules  and
regulations  of the  Commission, this  Proxy Statement/Prospectus  omits certain
information, exhibits, and undertakings contained in the Registration Statement.
Reference is made to the Registration Statement and to the exhibits thereto  for
further  information, which may be inspected without charge at the office of the
Commission at 450 Fifth Street, N.W.,  Washington D.C., and copies of which  may
be  obtained from  the Commission at  prescribed rates.  Statements contained in
this Proxy Statement/Prospectus or in any document incorporated by reference  in
this  Proxy Statement/Prospectus  relating to  the contents  of any  contract or
other document referred to herein or  therein are not necessarily complete  and,
in  each instance, reference  is made to the  copy of such  document filed as an
exhibit to  the  Registration  Statement  or  such  other  document.  Each  such
statement is qualified in its entirety by such reference.
 
                INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE
 
    The  following WFM  documents (File No.  0-19797) filed  with the Commission
under  the  Exchange   Act  are   incorporated  by  reference   in  this   Proxy
Statement/Prospectus:
 
1.  Annual Report on Form 10-K for the fiscal year ended September 24, 1995;
 
2.   Quarterly  Reports on  Form 10-Q  for the  quarterly fiscal  periods ending
    January 14, 1996 and April 7, 1996; and
 
3.   The description  of the  WFM  Common Stock  contained in  its  Registration
    Statement on Form 8-A filed with the Commission on January 14, 1992.
 
    All  documents filed by WFM with  the Commission pursuant to Sections 13(a),
13(c), 14 and 15(d)  of the Exchange  Act after the date  hereof and before  the
date  of the  Special Meeting  shall be deemed  to be  incorporated by reference
herein and shall be a part hereof from the date of filing of such documents. Any
statements contained in a document incorporated by reference herein or contained
in this Proxy Statement/Prospectus shall be deemed to be modified or  superseded
for  purposes hereof to the extent that  a statement contained herein (or in any
other subsequently  filed  document  which is  also  incorporated  by  reference
herein)  modifies or  supersedes such  statement. Any  statement so  modified or
superseded shall not be deemed to constitute a part hereof except as so modified
or superseded.
 
    THIS PROXY STATEMENT/PROSPECTUS  INCORPORATES DOCUMENTS  BY REFERENCE  WHICH
ARE  NOT PRESENTED  HEREIN OR  DELIVERED HEREWITH.  THESE DOCUMENTS  (OTHER THAN
APPENDICES TO SUCH DOCUMENTS THAT ARE NOT SPECIFICALLY
 
                                       2
<PAGE>
INCORPORATED BY  REFERENCE HEREIN)  ARE AVAILABLE  WITHOUT CHARGE  UPON  REQUEST
FROM:  WHOLE FOODS MARKET, INC., 601 N.  LAMAR BLVD., #300, AUSTIN, TEXAS 78703,
ATTENTION: SHAREHOLDER  SERVICES,  (512)477-4455,  EXT. 143.  TO  ENSURE  TIMELY
DELIVERY OF THE DOCUMENTS, ANY REQUEST SHOULD BE MADE BY SEPTEMBER   , 1996.
 
                            ------------------------
 
    NO  PERSON  HAS BEEN  AUTHORIZED  TO GIVE  ANY  INFORMATION OR  TO  MAKE ANY
REPRESENTATION NOT CONTAINED  IN THIS PROXY  STATEMENT/PROSPECTUS IN  CONNECTION
WITH  THE  OFFERS  MADE HEREBY,  AND,  IF  GIVEN OR  MADE,  SUCH  INFORMATION OR
REPRESENTATION MUST NOT BE  RELIED UPON AS HAVING  BEEN AUTHORIZED BY WFM.  THIS
PROXY   STATEMENT/PROSPECTUS  DOES  NOT  CONSTITUTE  AN   OFFER  TO  SELL  OR  A
SOLICITATION OF AN  OFFER TO BUY  ANY SECURITIES  OTHER THAN THOSE  TO WHICH  IT
RELATES  OR AN OFFER  TO SELL OR  A SOLICITATION OF  AN OFFER TO  BUY ANY OF THE
SECURITIES OFFERED HEREBY  TO ANY PERSON  TO WHOM  IT IS UNLAWFUL  TO MAKE  SUCH
OFFER  IN  SUCH  PERSON'S  JURISDICTION.  NEITHER  THE  DELIVERY  OF  THIS PROXY
STATEMENT/PROSPECTUS NOR ANY SALE MADE HEREUNDER SHALL, UNDER ANY CIRCUMSTANCES,
CREATE AN IMPLICATION THAT, SINCE  THE DATE OF THIS PROXY  STATEMENT/PROSPECTUS,
THERE  HAS  BEEN  NO CHANGE  IN  THE AFFAIRS  OF  WFM AND  ITS  SUBSIDIARIES AND
AFFILIATES OR OF FRESH FIELDS AND ITS AFFILIATES.
 
                                       3
<PAGE>
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                                                                                               PAGE
                                                                                                             ---------
<S>                                                                                                          <C>
Summary of Proxy Statement.................................................................................          5
Special Meeting of WFM.....................................................................................         13
The Merger.................................................................................................         14
Pro Forma Financial Information............................................................................         34
Comparison of Shareholders' Rights.........................................................................         39
Increase in Authorized Number of Shares of WFM Common Stock................................................         43
Amendment to 1992 Stock Option Plan for Team Members.......................................................         43
Amendment to Stock Option Plan for Outside Directors.......................................................         45
Absence of Market for and Dividends on the Fresh Fields Shares.............................................         46
Fresh Fields' Selected Financial Data......................................................................         47
Fresh Fields Management's Discussion and Analysis of Financial Condition and Results of Operations.........         48
Business of Fresh Fields...................................................................................         52
Legal Opinions.............................................................................................         54
Experts....................................................................................................         55
Shareholders' Proposals....................................................................................         55
Index to Financial Statements..............................................................................        F-1
Appendix A Agreement and Plan of Merger....................................................................        A-1
Appendix B Opinion of Robertson, Stephens & Co. ...........................................................        B-1
Appendix C Section 262 of Delaware General Corporation Law.................................................        C-1
Appendix D Articles of Amendment to the Articles of Incorporation of WFM...................................        D-1
</TABLE>
 
                                       4
<PAGE>
                     SUMMARY OF PROXY STATEMENT/PROSPECTUS
 
    THE  FOLLOWING IS  A SUMMARY OF  CERTAIN INFORMATION  CONTAINED ELSEWHERE IN
THIS PROXY  STATEMENT/PROSPECTUS.  THE  SUMMARY IS  NECESSARILY  INCOMPLETE  AND
SELECTIVE  AND IS  QUALIFIED IN  ITS ENTIRETY  BY THE  MORE DETAILED INFORMATION
CONTAINED IN THIS PROXY STATEMENT/PROSPECTUS, INCLUDING THE APPENDICES HERETO.
 
    RISK FACTORS.  The shareholders of WFM and of Fresh Fields should  carefully
evaluate certain risk factors relating to WFM and the Merger. See "The Merger --
Risk Factors".
 
    MATTERS  TO BE VOTED UPON.  At  the Special Meeting, the shareholders of WFM
will be asked  to approve and  adopt a  proposal which approves  and adopts  the
Merger and related Merger Agreement. In addition, the shareholders will be asked
to  approve and adopt  an amendment to  the Articles of  Incorporation of WFM to
increase the authorized number of shares of  Common Stock from 30 million to  50
million,  an amendment to the 1992 Stock Option Plan for Team Members (the "Team
Member Option Plan") to increase the number of shares subject to such plan  from
2  million to 3 million shares and a proposal to ratify the Amended and Restated
Stock Option Plan for  Outside Directors (the "Directors  Plan"), as amended  to
change from five years to four years the vesting period of options granted under
the  Directors Plan and to  reduce the length of such  options from ten to seven
years.
 
    MERGER.  The shareholders of  WFM are being asked  to consider and act  upon
the proposed Merger whereby a wholly owned subsidiary of WFM will be merged into
Fresh  Fields and Fresh Fields will become  a subsidiary of WFM. Upon completion
of the  Merger, the  holders of  all of  the issued  and outstanding  shares  of
capital  stock of Fresh Fields  (the "Fresh Fields Shares"),  and the holders of
certain exercisable in the  money warrants and exercisable  in the money  vested
options  to acquire  such shares  (the "Included  Options") will  be entitled to
receive upon the exercise of certain  options and warrants, WFM Shares,  subject
to  an escrow requirement, in exchange for their Fresh Fields Shares. The actual
number of WFM Shares issued in the Merger  will be based on the quotient of  (a)
$134,500,000,  plus (i)  the total exercise  price of all  Included Options less
(ii) $[AGREED VALUE  OF OUT-OF-MONEY OPTIONS],  divided by (b)  the average  per
share  closing price of  Common Stock as  reported on the  Nasdaq National Stock
Market ("NSM") over the twenty trading days immediately preceding the  effective
date of the Merger (the "Determination Price"). The Determination Price will not
be  less than $24.00 per share nor  more than $28.00 per share. The shareholders
of WFM will not  receive any consideration  in the Merger,  nor will the  Merger
affect  the number of shares  held by any shareholder  of WFM. See "The Merger".
The actual number of WFM Shares issued in the Merger to the holders of the Fresh
Fields Shares is subject to the requirement that a number of such shares that is
equal to 5% of $134.5  million divided by the  Determination Price be placed  in
escrow  (the "Escrowed Shares") and used to satisfy any claims made by WFM under
certain indemnification provisions contained in  the Merger Agreement. See  "The
Merger -- Escrow of Certain Shares".
 
    BUSINESS  OF WFM.   WFM  owns and  operates the  country's largest  chain of
natural foods supermarkets, featuring food made from natural ingredients free of
unnecessary additives. WFM opened its first  store in Austin, Texas in 1980  and
today  operates  48  stores in  12  states  and the  District  of  Columbia. The
principal executive offices  of WFM  are located at  601 N.  Lamar Blvd.,  #300,
Austin, Texas 78703 and its telephone number is (512) 477-5566.
 
    BUSINESS  OF FRESH FIELDS.  Fresh Fields  owns and operates 22 natural foods
supermarkets and  related facilities  in  Connecticut, Illinois,  Maryland,  New
Jersey,  New York, Pennsylvania,  Virginia and Washington,  D.C. Fresh Fields is
one of the country's largest chains of natural foods supermarkets. The principal
executive offices of  Fresh Fields, which  was founded in  1991, are located  at
6015  Executive Blvd.,  Rockville, Maryland  20852 and  its telephone  number is
(301) 984-3737.
 
    EXCHANGE OF FRESH FIELDS SHARES AND INCLUDED OPTIONS FOR WFM SHARES.  All of
the Fresh Fields Shares and Included Options outstanding immediately before  the
time  the Merger becomes effective will be  converted into WFM Shares (or in the
case of Included Options the right to receive WFM
 
                                       5
<PAGE>
Shares upon exercise). No fractional  shares will be issued  as a result of  the
Merger.  WFM  will  pay cash  to  each  shareholder of  Fresh  Fields  who would
otherwise be entitled to receive a fraction  of a WFM Share. See "The Merger  --
Effective  Time and  Consequences of  the Merger" and  "The Merger  -- Effect of
Merger on Fresh Fields Options and Warrants".
 
    VOTES REQUIRED.  The affirmative votes of the holders of at least a majority
of the Common Stock represented  in person or proxy  at the Special Meeting  are
required  to approve the Merger  on behalf of WFM.  WFM, the sole shareholder of
the WFM Subsidiary, has also  approved and adopted the  Merger on behalf of  the
WFM Subsidiary. The directors and executive officers of WFM and their affiliates
(who  in the aggregate beneficially owned approximately     % of the outstanding
shares of Common Stock as of July 29, 1996, the record for the Special  Meeting)
have  advised WFM that  they will vote their  shares in favor  of the Merger. In
addition, John P. Mackey, Peter  Roy and Chris Hitt,  the Chairman of the  Board
and  Chief Executive Officer of  WFM, the President of  WFM and the President of
the Northeast Region  for WFM, respectively,  who collectively beneficially  own
357,553  shares (2.5%)  of the outstanding  Common Stock, have  each given Fresh
Fields his proxy to vote his shares of Common Stock in favor of the Merger.  The
holders  of the requisite  amount of the  voting power of  each class of capital
stock of Fresh Fields necessary to approve the Merger are parties to  agreements
whereby  they have  represented to WFM  that they will  execute written consents
approving and adopting the Merger.
 
    The affirmative votes of the  holders of at least  a majority of the  Common
Stock  outstanding on the  record date for  the Special Meeting  are required to
approve and adopt the proposed amendment to the Articles of Incorporation of WFM
to increase the  authorized number of  WFM Common  Stock from 30  million to  50
million  shares. The affirmative votes of the  holders of at least a majority of
the WFM Common Stock represented in person  or proxy at the Special Meeting  are
required  to approve and adopt the amendment  to the Team Member Option Plan and
ratify the Directors Plan, as amended. See "Special Meeting of WFM."
 
    APPRAISAL RIGHTS OF DISSENTING  SHAREHOLDERS.  The  shareholders of WFM  are
not entitled to dissenters' rights or an appraisal of their shares in connection
with the Merger.
 
    Subject to certain other conditions, a shareholder of record of Fresh Fields
who  does not execute a  written consent to the Merger  and who files with Fresh
Fields a written  objection to  the Merger,  stating that  his or  her right  to
dissent  will be exercised if the Merger is effective and giving his or her name
and address to Fresh Fields, will be eligible to make a written demand on  Fresh
Fields  pursuant to Delaware law for appraisal rights following the consummation
of the Merger. A Fresh Fields shareholder who files a written objection will not
be entitled to  appraisal rights unless  such shareholder also  makes a  written
demand following the consummation of the Merger and takes certain other steps in
the  manner required by Delaware  law. A vote or consent  in favor of the Merger
will constitute  a waiver  of appraisal  rights. See  "The Merger  --  Appraisal
Rights of Dissenting Shareholders."
 
    FEDERAL  INCOME TAX CONSEQUENCES.   The Merger is intended  to be a tax-free
reorganization under federal income tax laws, and, as such, no gain or loss will
be recognized by the shareholders of Fresh Fields upon their receipt of the  WFM
Shares  in exchange for their  Fresh Fields Shares, except  for cash received in
lieu of fractional shares. Gain or loss will be recognized, however, by  holders
of  Fresh  Fields Shares  to the  extent of  any cash  received by  Fresh Fields
shareholders who  perfect their  appraisal rights.  See "The  Merger --  Federal
Income Tax Consequences."
 
    EFFECTIVE  TIME OF THE MERGER.  It is currently contemplated that the Merger
will be consummated as soon as practicable after the Special Meeting.
 
    CONDITIONS OF  THE MERGER;  TERMINATION.   In addition  to approval  by  the
shareholders  of WFM, consummation of the  Merger is subject to the satisfaction
or waiver of a number of conditions and to certain regulatory matters, including
the expiration  of  the  relevant waiting  period  under  the  Hart-Scott-Rodino
Antitrust  Improvements Act of 1976, as amended (the "HSR Act"), and the receipt
by
 
                                       6
<PAGE>
WFM and Fresh  Fields of a  letter from  KPMG Peat Marwick  LLP concurring  with
WFM's   determination   that   the   Merger  will   be   accounted   for   as  a
pooling-of-interests. See "The Merger -- Conditions to the Merger".
 
    Other than approval of the Merger by the WFM shareholders and the expiration
of certain  waiting  periods  under  the  HSR  Act,  substantially  all  of  the
conditions  to the Merger may be waived, in whole or in part, by the parties for
whose benefit they have been created,  without the approval of their  respective
shareholders.  However, after approval by the  shareholders of WFM, no amendment
or modification  may be  made which  by law  requires further  approval by  such
shareholders  unless such approval  is obtained. In addition,  the Merger may be
abandoned under certain  circumstances, and  such abandonment  will not  require
shareholder  approval. See  "The Merger --  Conditions to the  Merger", and "The
Merger -- Termination of Merger Agreement."
 
    REASONS FOR  THE  MERGER.    Because of  the  22  additional  natural  foods
supermarkets  to be acquired  by WFM in  the Merger, the  effectiveness of Fresh
Fields in the geographic areas it serves, the compatibility of the Fresh  Fields
store  operations with those of WFM's existing  stores and the importance of the
eastern and midwest geographic areas of expansion in WFM's operations, WFM views
the Merger as a major step  in furthering WFM's expansion strategy and  believes
that the Merger will result in long-term benefits to WFM.
 
    WFM  believes  that  Fresh  Fields'  historical  financial  results  are not
representative of the  profitability that  WFM expects to  obtain following  the
Merger.  WFM's management believes that Fresh Fields' historical losses in large
part reflect its heavy investment in infrastructure and the expense of new store
openings coupled with the usual comparatively lower sales contribution  achieved
from  new  stores, and  are inherent  in young,  high growth,  capital intensive
companies in  the supermarket  business. WFM  believes that  Fresh Fields  is  a
vibrant company whose heavy historical capital investment has left it positioned
to  achieve favorable future returns.  See "The Merger --  WFM's Reasons for the
Merger."
 
    RECOMMENDATION OF BOARD OF DIRECTORS OF WFM.  THE BOARD OF DIRECTORS OF  WFM
BELIEVES  THAT THE MERGER IS  IN THE BEST INTERESTS  OF THE WFM SHAREHOLDERS AND
UNANIMOUSLY RECOMMENDS THAT SHAREHOLDERS VOTE FOR THE MERGER. See "The Merger --
Background of the Merger" and "The Merger -- WFM's Reasons for the Merger."
 
    OPINION OF FINANCIAL ADVISOR.  Robertson, Stephens & Company ("RS&Co.")  has
delivered  its  written opinion,  dated as  of June  17, 1996,  to the  Board of
Directors of  WFM to  the  effect that,  as  of the  date  of its  opinion,  the
financial  terms of the Merger are fair to WFM from a financial point of view. A
copy of the  opinion of  RS &  Co., which sets  forth the  assumptions made,  is
attached  to this Proxy Statement/Prospectus as Appendix B and should be read in
its entirety. See "The Merger -- Fairness Opinion."
 
    MARKET, DIVIDEND AND SHARE  PRICE INFORMATION.  On  July 29, 1996, the  last
reported  closing price of the Common Stock  on the Nasdaq National Stock Market
was $    per share. On June 17, 1996, the last day of trading immediately  prior
to the public announcement that WFM and Fresh Fields had entered into the Merger
Agreement,  the last  reported sale price  of the  Common Stock was  $26 7/8 per
share. No dividends have been paid to date on the WFM shares of Common Stock.
 
    No active  trading market  exists for  any of  the shares  of any  class  of
capital stock of Fresh Fields.
 
    BOARD  OF DIRECTORS OF WFM.  Following the Merger and in accordance with the
Merger Agreement, the Board of Directors of WFM will take action to increase the
authorized number of  directors by two  members, and each  of the two  principal
shareholders of Fresh Fields will be entitled to designate one representative to
be  named to the Board of Directors of  WFM to fill the newly created vacancies.
Thereafter, WFM has agreed  to nominate and use  its reasonable best efforts  to
cause  the election of each such representative to the WFM Board of Directors so
long as each of  the shareholders and  their respective affiliates  beneficially
owns at least 50% of the WFM Shares issued to such groups of shareholders on the
Effective Date. See "The Merger -- WFM Board Following the Merger."
 
                                       7
<PAGE>
    SUMMARY  OF  FINANCIAL INFORMATION.   The  following tables  present summary
historical and pro forma financial information for WFM and its subsidiaries  and
for  Fresh Fields (the tables,  which are unaudited and  in thousands except for
per share amounts,  should be read  in conjunction with  the historical and  pro
forma financial statements and notes thereto included elsewhere herein):
 
        COMBINED SUMMARY PRO FORMA AND HISTORICAL FINANCIAL INFORMATION
 
    The  following  tables  set  forth  certain  unaudited  pro  forma  combined
condensed and historical financial data for WFM and Fresh Fields. The  following
data  give  effect  to  the  Merger  under  the  pooling-of-interests  method of
accounting as if those events  had occurred on October  1, 1990 with respect  to
the  statement of operations data and operating  data, and on September 29, 1991
with respect to the balance sheet data. For further information on the manner in
which the summary pro  forma financial information was  derived, see "Pro  Forma
Financial  Information." The following  data should be  read in conjunction with
the consolidated financial statements and notes thereto of WFM, which have  been
incorporated  by reference,  and the financial  statements and  notes thereto of
Fresh Fields, and  with the  pro forma combined  condensed financial  statements
regarding the Merger, appearing elsewhere in this Proxy Statement/Prospectus.
 
    The   unaudited  pro  forma  combined  condensed  financial  information  is
presented for illustrative purposes only and in the opinion of WFM's  management
is not indicative of the operating results or financial position that could have
occurred if the Merger had been consummated on such dates, because the pro forma
financial information does not include pro forma adjustments for certain changes
to  be made after the Merger, including reductions in general and administrative
expenses. Nor is the pro  forma financial information necessarily indicative  of
future operating results or financial position. See "The Merger -- WFM's Reasons
for the Merger."
 
                                       8
<PAGE>
                            WHOLE FOODS MARKET, INC.
 
<TABLE>
<CAPTION>
                                                                          AS OF OR FOR THE FISCAL YEAR ENDED
                                              AS OF OR FOR THE   -----------------------------------------------------
                                             TWENTY-EIGHT WEEKS   SEPTEM-    SEPTEM-    SEPTEM-    SEPTEM-    SEPTEM-
                                               ENDED APRIL 7,     BER 24,    BER 25,    BER 26,    BER 27,    BER 29,
                                                    1996           1995       1994       1993       1992       1991
                                             ------------------  ---------  ---------  ---------  ---------  ---------
                                                                        (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS
                                                                                  AND OPERATING DATA)
<S>                                          <C>                 <C>        <C>        <C>        <C>        <C>
STATEMENT OF OPERATIONS DATA:
  Sales....................................      $  316,597      $ 496,374  $ 401,685  $ 322,308  $ 205,348  $ 173,164
  Cost of goods sold and occupancy costs...         213,935        337,441    272,178    218,540    140,132    118,530
                                                 ----------      ---------  ---------  ---------  ---------  ---------
    Gross profit...........................         102,662        158,933    129,507    103,768     65,216     54,634
  Direct store expenses....................          78,033        122,093     97,270     77,106     48,961     40,221
  Pre-opening costs........................           2,052          1,599      2,056      1,363        320        533
  General and administrative expenses......          10,849         17,852     15,233     13,862      9,865      8,708
  Store relocation costs...................           2,376          2,332     --         --         --         --
  Non-recurring expenses related to
   earthquake..............................          --             --            282     --         --         --
  Merger transaction costs.................          --             --         --          3,094     --         --
                                                 ----------      ---------  ---------  ---------  ---------  ---------
    Income from operations.................           9,352         15,057     14,666      8,343      6,070      5,172
  Net interest income (expense)............          (1,343)        (1,491)         8         72         68     (1,227)
                                                 ----------      ---------  ---------  ---------  ---------  ---------
    Income before income tax expense.......           8,009         13,566     14,674      8,415      6,138      3,945
  Income tax expense.......................           3,404          5,347      6,035      4,597      2,422      1,624
                                                 ----------      ---------  ---------  ---------  ---------  ---------
    Net income.............................      $    4,605      $   8,219  $   8,639  $   3,818  $   3,716  $   2,321
                                                 ----------      ---------  ---------  ---------  ---------  ---------
                                                 ----------      ---------  ---------  ---------  ---------  ---------
  Net income per common share..............      $     0.32      $    0.58  $    0.61  $    0.29  $    0.37  $    0.31
                                                 ----------      ---------  ---------  ---------  ---------  ---------
                                                 ----------      ---------  ---------  ---------  ---------  ---------
  Weighted average shares outstanding......          14,560         14,198     14,221     13,068      9,996      7,596
                                                 ----------      ---------  ---------  ---------  ---------  ---------
                                                 ----------      ---------  ---------  ---------  ---------  ---------
OPERATING DATA:
  Number of stores at end of period........              46             41         35         30         20         17
  Annual store sales per square foot.......      $      656      $     643  $     635  $     603  $     588  $     607
  Average weekly sales per store...........      $  259,000      $ 239,000  $ 235,000  $ 211,000  $ 199,000  $ 203,000
BALANCE SHEET DATA:
  Working capital (deficit)................      $    3,574      $   1,469  $   5,236  $     960  $  16,003  $    (625)
  Total assets.............................         220,841        196,250    136,165    106,190     58,179     34,789
  Long-term debt (including current
   maturities).............................          63,922         48,721      8,389      5,607      3,148      9,255
  Convertible subordinated debt............          --             --         --         --         --          5,182
  Shareholders' equity.....................         112,514        106,239     97,692     75,465     40,221      8,847
</TABLE>
 
- ------------------------
 
                                       9
<PAGE>
                           FRESH FIELDS MARKETS, INC.
 
<TABLE>
<CAPTION>
                                                                         AS OF OR FOR THE FISCAL YEAR ENDED
                                              AS OF OR FOR THE  -----------------------------------------------------
                                               THIRTEEN WEEKS    DECEM-     DECEM-      JANU-     DECEM-     DECEM-
                                              ENDED MARCH 30,    BER 30,    BER 31,    ARY 1,     BER 26,    BER 28,
                                                    1996          1995       1994       1994       1992       1991
                                              ----------------  ---------  ---------  ---------  ---------  ---------
                                                                       (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS
                                                                                 AND OPERATING DATA)
<S>                                           <C>               <C>        <C>        <C>        <C>        <C>
STATEMENT OF OPERATIONS DATA:
  Sales.....................................     $   63,766     $ 213,561  $ 170,365  $ 116,947  $  40,336  $   6,577
  Cost of goods sold and occupancy costs....         42,740       142,491    114,985     78,594     27,548      4,510
                                              ----------------  ---------  ---------  ---------  ---------  ---------
    Gross profit............................         21,026        71,070     55,380     38,353     12,788      2,067
  Direct store expenses.....................         17,124        63,325     48,335     36,993     12,497      3,353
  Pre-opening costs.........................            310         1,964      1,033      3,457        766        131
  General and administrative expenses.......          2,978        12,388      9,176      7,536      3,964      1,665
  Store relocation/closing costs............         --            --          5,758      2,457        564     --
                                              ----------------  ---------  ---------  ---------  ---------  ---------
    Income (loss) from operations...........            614        (6,607)    (8,922)   (12,090)    (5,003)    (3,082)
  Net interest income (expense).............           (201)          165        256        465        478        232
                                              ----------------  ---------  ---------  ---------  ---------  ---------
    Income (loss) before income tax
     expense................................            413        (6,442)    (8,666)   (11,625)    (4,525)    (2,850)
  Income tax expense........................         --            --         --            130     --         --
                                              ----------------  ---------  ---------  ---------  ---------  ---------
    Net income (loss).......................     $      413     $  (6,442) $  (8,666) $ (11,755) $  (4,525) $  (2,850)
                                              ----------------  ---------  ---------  ---------  ---------  ---------
                                              ----------------  ---------  ---------  ---------  ---------  ---------
  Net income (loss) per common share........     $     0.05     $   (0.76) $   (1.14) $   (1.80) $   (1.13) $   (1.61)
                                              ----------------  ---------  ---------  ---------  ---------  ---------
                                              ----------------  ---------  ---------  ---------  ---------  ---------
  Weighted average shares outstanding.......          8,552         8,499      7,582      6,530      4,003      1,768
                                              ----------------  ---------  ---------  ---------  ---------  ---------
                                              ----------------  ---------  ---------  ---------  ---------  ---------
OPERATING DATA:
  Number of shares at end of period.........             21            19         14         12          5          2
  Annual store sales per square foot........     $      530     $     543  $     548  $     505  $     498  $     443
  Average weekly sales per store............     $  228,000     $ 241,000  $ 249,000  $ 234,000  $ 237,000  $ 184,000
BALANCE SHEET DATA:
  Working capital (deficit).................     $     (445)    $  (4,891) $  13,143  $  10,548  $  20,954  $   5,243
  Total assets..............................         72,558        73,240     68,281     56,842     40,384     11,839
  Long-term debt (including current
   maturities)..............................          7,000         5,000     --         --         --         --
  Shareholders' equity......................         49,982        49,069     55,383     48,768     35,693      9,654
</TABLE>
 
- ------------------------
 
                                       10
<PAGE>
             PRO FORMA COMBINED CONDENSED WHOLE FOODS MARKET, INC.
 
<TABLE>
<CAPTION>
                                                                          AS OF OR FOR THE FISCAL YEAR ENDED
                          AS OF OR FOR THE    AS OF OR FOR THE   -----------------------------------------------------
                         TWENTY-EIGHT WEEKS  TWENTY-EIGHT WEEKS   SEPTEM-    SEPTEM-    SEPTEM-    SEPTEM-    SEPTEM-
                           ENDED APRIL 7,      ENDED APRIL 9,     BER 24,    BER 25,    BER 26,    BER 27,    BER 29,
                                1996                1995           1995       1994       1993       1992       1991
                         ------------------  ------------------  ---------  ---------  ---------  ---------  ---------
                                                        (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
<S>                      <C>                 <C>                 <C>        <C>        <C>        <C>        <C>
STATEMENT OF OPERATIONS
 DATA:
  Sales................      $  439,219          $  349,715      $ 696,990  $ 572,050  $ 439,254  $ 245,684  $ 179,741
  Gross profit.........         145,148             112,452        225,474    184,368    141,607     77,839     56,706
  Pre-opening costs....           2,654               2,012          4,569      3,387      4,985      1,087        664
  Merger transaction
   costs...............          --                  --             --         --          3,094     --         --
  Income (loss) from
   operations..........           7,083               1,989          3,958      5,407     (4,263)       926      2,055
  Net income (loss)....           1,979              (1,580)        (2,524)      (364)    (8,453)      (951)      (565)
  Net income (loss) per
   common share........      $     0.10          $    (0.08)     $   (0.13) $   (0.02) $   (0.50) $   (0.08) $   (0.07)
  Weighted average
   shares outstanding..          19,733              18,898         19,200     18,808     17,018     12,418      8,665
BALANCE SHEET DATA:
  Working capital......      $    2,874                          $   3,676  $  18,080  $  11,344  $  36,957  $   4,618
  Total assets.........         291,139                            264,714    203,417    162,338     98,386     46,593
  Long-term debt
   (including current
   maturities).........          70,922                             53,721      8,389      5,607      3,148      9,255
  Shareholders'
   equity..............         161,016                            156,825    152,045    123,540     75,736     18,466
</TABLE>
 
- ------------------------
 
                                       11
<PAGE>
                           COMPARATIVE PER SHARE DATA
 
    The  following tables  set forth  unaudited data  concerning the  net income
(loss), earnings per share  and book value  per common share  for WFM and  Fresh
Fields (i) on a combined pro forma basis after giving effect to the Merger, (ii)
on  a historical basis for WFM, (iii) on a historical basis for Fresh Fields per
equivalent share of  Common Stock  of WFM  to be issued  in the  Merger for  the
capital  stock of  Fresh Fields (as  though such  shares had been  issued at the
beginning of the period), and (iv) on  a historical basis for Fresh Fields.  The
following  comparative per  share data  should be  read in  conjunction with the
historical  consolidated   financial  statements   of  WFM,   which  have   been
incorporated   by  reference  into  this  Proxy  Statement/Prospectus,  and  the
historical financial statements of Fresh Fields and information contained  under
the caption "Pro Forma Financial Information", appearing elsewhere in this Proxy
Statement/Prospectus.
 
              PRO FORMA COMBINED WHOLE FOODS AND FRESH FIELDS (1)
 
<TABLE>
<CAPTION>
                                                                                                                   FOR FISCAL YEAR
                                                                                                                        ENDED
                                                                                                                    SEPTEMBER 24,
                                                                                                                        1995
                                                                                                                   ---------------
<S>                                                                                                                <C>
Net loss per share...............................................................................................   $       (0.13)
Book value per common share at end of period.....................................................................   $        8.17
Weighted average common shares outstanding.......................................................................      19,200,000
</TABLE>
 
                             WHOLE FOODS HISTORICAL
 
<TABLE>
<CAPTION>
                                                                                                   FOR THE
                                                                                             TWENTY-EIGHT WEEKS   FOR FISCAL YEAR
                                                                                                    ENDED              ENDED
                                                                                                  APRIL 7,         SEPTEMBER 24,
                                                                                                    1996               1995
                                                                                             -------------------  ---------------
<S>                                                                                          <C>                  <C>
Net income per share.......................................................................    $          0.32     $        0.58
Book value per common share at end of period...............................................    $          7.73     $        7.48
Weighted average common shares outstanding.................................................         14,560,000        14,198,000
</TABLE>
 
                  FRESH FIELDS HISTORICAL PER EQUIVALENT SHARE
 
<TABLE>
<CAPTION>
                                                                                                                   FOR FISCAL YEAR
                                                                                                                        ENDED
                                                                                                                    DECEMBER 30,
                                                                                                                        1995
                                                                                                                   ---------------
<S>                                                                                                                <C>
Net loss per equivalent share....................................................................................   $       (1.25)
Book value per equivalent share at end of period.................................................................   $        9.54
Equivalent shares of Whole Foods Common Stock to be issued in exchange for Capital Stock of Fresh Fields (2).....       5,141,000
</TABLE>
 
                            FRESH FIELDS HISTORICAL
 
<TABLE>
<CAPTION>
                                                                                                                   FOR FISCAL YEAR
                                                                                                                        ENDED
                                                                                                                    DECEMBER 30,
                                                                                                                        1995
                                                                                                                   ---------------
<S>                                                                                                                <C>
Net loss per share...............................................................................................   $       (0.76)
Book value per common share at end of period.....................................................................   $        5.77
Weighted average common shares outstanding.......................................................................       8,499,000
</TABLE>
 
- --------------------------
(1) Shares  used in computing the pro forma  combined per share data include the
    weighted average  common shares  outstanding for  Whole Foods  for the  year
    ended  September 24, 1995, plus the  assumed issuance of 5,002,000 shares to
    Fresh Fields shareholders as of the beginning of the year. See "Notes to Pro
    Forma Combined Condensed Financial  Statements," included elsewhere in  this
    Registration   Statement  for  a  description   of  the  estimates  made  in
    determining the number of shares to be issued to Fresh Fields.
 
(2) Equivalent shares is calculated by multiplying the assumed conversion  ratio
    (calculated  at  $26.00 per  share) of  .6049 by  the Fresh  Fields weighted
    average common shares outstanding at December 31, 1995 of 8,449,000.
 
                                       12
<PAGE>
                             SPECIAL MEETING OF WFM
 
    A Special Meeting of Shareholders of WFM will be held at the Omni Hotel, 700
San  Jacinto, Austin, Texas, at 10:00 a.m., Austin  time, on September   , 1996.
The WFM proxy being sent to its shareholders is being solicited on behalf of the
Board of Directors of  WFM for use  at the Special  Meeting and any  adjournment
thereof.
 
    MATTERS TO BE VOTED ON.  At the Special Meeting the shareholders of WFM will
be  asked to  approve the Merger  and related  Merger Agreement. A  vote for the
Merger will be deemed to be a vote for any related filings made by WFM with  the
Secretary  of State of Delaware or Texas  to consummate the Merger. In addition,
the shareholders of WFM will be asked  to approve and adopt (i) an amendment  to
the Articles of Incorporation of WFM to increase the authorized number of shares
of  Common Stock from  30 million to 50  million, (ii) an  amendment to the Team
Member Option Plan to increase the number of shares subject to such plan from  2
million  shares to 3 million shares and (iii) a proposal to ratify the Directors
Plan, as amended to change from five  years to four years the vesting period  of
options  granted  under the  Directors Plan  and  to reduce  the length  of such
options from ten to seven years. In addition, any other business as may properly
come before the Special Meeting will be considered and the persons named in  the
proxies  will vote in accordance with their judgment on such business. The Board
of Directors of WFM knows of no such other business that will be brought  before
the Special Meeting as of the date of this Proxy Statement/Prospectus.
 
    RECORD  DATE.  WFM has fixed  the close of business on  July 29, 1996 as the
record date for the determination of shareholders entitled to receive notice  of
and  to vote at the Special Meeting. At the  record date,              shares of
the Common Stock of WFM were outstanding.
 
    REQUIRED VOTE.   A majority of  the Common Stock  outstanding on the  record
date  will constitute a  quorum for the  transaction of business  at the Special
Meeting. Each share of Common Stock  outstanding on the record date is  entitled
to  one vote. The affirmative votes of a  majority of the shares of Common Stock
represented in person or  by proxy at  the Special Meeting  will be required  to
approve  and adopt the Merger  and Merger Agreement. The  affirmative votes of a
majority of outstanding shares of Common  Stock will be required to approve  the
amendment  to WFM's Articles of Incorporation  to increase the authorized number
of shares of Common Stock. The affirmative votes of a majority of the shares  of
Common  Stock represented in person  or by proxy at  the Special Meeting will be
required to approve the amendment to the Team Member Option Plan to increase the
number of  shares available  and to  ratify the  Directors Plan,  as amended  to
reduce  the vesting period from  five to four years and  to reduce the length of
such options from ten to seven years.
 
    PROXIES.  All the  shares of Common Stock  represented by properly  executed
proxies  will be voted at the Special  Meeting in accordance with the directions
in such proxies.  If no contrary  instructions are given,  the shares of  Common
Stock represented thereby will be voted FOR (i) the Merger and Merger Agreement,
(ii)  the proposed increase in  the authorized number of  shares of Common Stock
and (iii) the amendment to the Team  Member Option Plan. Any person executing  a
proxy may revoke it at any time prior to its exercise. A proxy may be revoked by
delivery  of written  notice of such  revocation to  the Secretary of  WFM, by a
subsequent proxy executed by the person executing the prior proxy and  presented
before  or at the Special  Meeting, or by attendance  at the Special Meeting and
voting in person by the person executing the proxy.
 
    SOLICITATION OF PROXIES.   The cost of the  solicitation of proxies will  be
borne  by WFM.  In addition  to solicitation by  mail, some  of WFM's directors,
officers  and  regular  employees,  without  extra  compensation,  may   conduct
additional  solicitation by telegraph, telephone and personal interview. WFM may
also enlist the assistance of banks, brokerage houses and nominees in additional
solicitation of proxies, particularly from persons whose shares of Common  Stock
are not registered in the beneficial owners' names.
 
                                       13
<PAGE>
                                   THE MERGER
 
INTRODUCTION
 
    The  terms  and  conditions  of  the Merger  are  set  forth  in  the Merger
Agreement, the text of which is attached to this Proxy Statement as Appendix  A.
The  summary of the Merger Agreement contained  in this Proxy Statement does not
purport to be  complete and is  qualified in  its entirety by  reference to  the
complete text of such document.
 
    At  the time the Merger becomes effective, the WFM Subsidiary will be merged
with and into Fresh Fields in accordance  with Delaware law. As a result of  the
Merger,  the separate corporate existence of  the WFM Subsidiary will cease, and
Fresh Fields will continue its existence  as a separate wholly owned  subsidiary
of WFM.
 
    Upon  the consummation  of the Merger,  the Fresh  Fields Shares outstanding
immediately prior to the  time the Merger becomes  effective will be  converted,
and  the Included Options will become  exercisable, into the WFM Shares, subject
to  the  escrow  requirement   and  the  rights   of  dissenting  Fresh   Fields
shareholders,  if any. The actual number of WFM Shares issued in the Merger will
be based on the quotient of (a) $134,500,000 (reduced by the value of any  Fresh
Fields  dissenting  shares) (i)  increased by  the total  exercise price  of all
Included Options and (ii)  reduced by $[AGREED  VALUE OF OUT-OF-MONEY  OPTIONS],
divided by (b) the Determination Price. The Determination Price will not be less
than  $24.00 per  share nor  more than $28.00  per share.  Any fractional shares
resulting from such conversion will entitle the holder to receive cash.
 
    The actual  number of  WFM  Shares issued  in the  Merger  is subject  to  a
requirement  that a number of such shares that  is equal to 5% of $134.5 million
divided by the Determination Price be placed  in escrow and used to satisfy  any
claims  made by  WFM under certain  indemnification provisions  contained in the
Merger Agreement. See "The Merger -- Escrow of Certain Shares".
 
    The shareholders of WFM  will not receive any  consideration in the  Merger,
nor will the Merger affect the number of shares held by any shareholder of WFM.
 
    WFM  will treat the Merger as a pooling-of-interests for financial reporting
purposes. See "The Merger -- Accounting Treatment".
 
BACKGROUND OF THE MERGER
 
    Among its strategies to further its  growth, WFM pursues the acquisition  of
stores  in regions where  the Company believes  it can become  a leading natural
foods supermarket retailer. As part of  that ongoing strategy, John Mackey,  the
Chairman  and  CEO  of  WFM, from  time  to  time has  had  informal  contact or
conversations with  various  parties  in  the  natural  foods  market  business,
including  with  representatives of  Fresh  Fields' management,  to  explore the
possibility of various business combinations.
 
    In April  1996,  WFM  engaged  the investment  banking  firm  of  Robertson,
Stephens  & Company to assist  the Company in evaluating  the possible merger or
other business  combination from  a financial  point of  view and  to assist  in
negotiations.
 
    Subsequently,  representatives of WFM and Fresh Fields, and their respective
financial advisors, met in Chicago, Illinois to discuss valuation and procedural
issues. Although Fresh Fields and the Company disagreed on a valuation for Fresh
Fields, they agreed with  the strategic merits of  a merger. Accordingly,  Fresh
Fields agreed to provide WFM with additional information concerning its business
and financial and operating results. WFM agreed to review the information and to
reconsider its valuation of Fresh Fields based on the additional information.
 
    Upon  receiving and evaluating the  additional information provided by Fresh
Fields, WFM  submitted  an offer  based  on the  additional  information.  After
negotiations  conducted principally through their respective financial advisors,
WFM made a proposal in May of 1996 involving a merger in which the  shareholders
of  Fresh Fields would receive shares of Common Stock. On or about May 16, 1996,
 
                                       14
<PAGE>
this proposal was tentatively agreed to as a basis for negotiating a  definitive
agreement.  Both  parties  agreed  that execution  of  any  definitive agreement
remained subject to  due diligence  investigations, a review  of the  accounting
treatment  of the proposed transaction, negotiation of customary provisions of a
definitive agreement and the  approvals of the  respective boards of  directors.
Discussions   regarding  the  unresolved  issues   continued,  but  the  parties
instructed their  attorneys to  commence  definitive documentation  regarding  a
proposed  transaction. The  Board of Directors  of WFM  met on May  22, 1996, to
consider the principal terms of the proposed merger and approved the transaction
in principle. The Board of Directors of  Fresh Fields met two days later on  May
24,  1996, to consider the  principle terms of the  proposed merger and approved
the transaction in principle.
 
    Commencing May 28,  1996, WFM and  Fresh Fields began  supplying each  other
with   more  extensive  due  diligence   information  regarding  the  respective
companies. During  this period,  representatives of  WFM and  Fresh Fields,  and
their  respective attorneys and financial advisors,  negotiated the terms of the
definitive agreements.
 
    The Fresh Fields' Board of Directors met to consider the proposed definitive
agreement on June 12  and 13, 1996.  At the conclusion of  the Board meeting  on
June  13, 1996, the Fresh Fields Board of Directors did not approve the proposed
merger agreement, but instead asked  its representatives and financial  advisors
to  discuss further with WFM  the scope of certain  closing conditions and other
matters. On June 13, 1996, the WFM Board of Directors met to consider the Merger
and the  terms of  the  proposed definitive  agreement.  At the  meeting  RS&Co.
presented  its oral opinion as to the fairness of the terms of the Merger to WFM
and its shareholders. The WFM Board of Directors reached a consensus to  approve
the  Merger  because  they  determined  that the  transaction  was  in  the best
interests of  WFM and  its  shareholders. However,  WFM  was notified  of  Fresh
Fields'  objections to the terms of the proposed definitive agreement before the
WFM Board took  formal action to  approve the Merger.  WFM's management and  its
advisors  were  authorized to  continue  negotiations to  determine  whether the
objections of  Fresh  Fields could  be  resolved  on terms  that  were  mutually
acceptable.
 
    Further  negotiations ensued, and  on June 14, 1996,  the parties reached an
agreement in principal concerning the outstanding unresolved issues.
 
    On June 14, 1996, the Board of Directors of WFM reconvened and reviewed  the
revised  terms  of the  proposed Merger.  After  considering reports  from WFM's
management and financial advisors, the Board unanimously (i) determined that the
Merger was fair to and in the  best interests of WFM and its shareholders;  (ii)
approved  the Merger Agreement,  subject to the  drafting of the  changes to the
definitive agreement necessary to reflect the agreement in principle; and  (iii)
recommended to the shareholders of WFM that they vote in favor of the Merger and
the  Merger Agreement. The WFM Board  authorized WFM's management to approve the
revisions to the Merger Agreement  that incorporated the agreement in  principal
which resolved Fresh Fields' objections.
 
    On June 17, 1996, all the changes to the Merger Agreement were completed. On
the same date the Board of Directors of Fresh Fields met and approved the Merger
Agreement. The Merger Agreement was executed by both parties on June 17, 1996.
 
FAIRNESS OPINION
 
    WFM  has retained RS&Co. to act as  its financial advisor in connection with
the Merger. RS&Co. was retained based  on its experience as a financial  advisor
in  connection  with  mergers  and acquisitions  as  well  as  RS&Co.'s industry
knowledge and familiarity with WFM.
 
    At the June 13, 1996 meeting  of WFM's Board of Directors, RS&Co.  presented
its  opinion, to  the effect  that, as  of such  date and  based on  the matters
described therein, the  consideration offered to  Fresh Fields was  fair to  WFM
from a financial point of view. RS&Co.'s opinion to the WFM Board addresses only
the  fairness from a financial point of  view of the consideration being offered
to Fresh Fields and does not  constitute a recommendation to any shareholder  as
to how such shareholder should vote at the Special Meeting. The complete text of
that opinion is attached to this Proxy
 
                                       15
<PAGE>
Statement/Prospectus  as Appendix B and the summary  of the opinion set forth in
the Proxy Statement/Prospectus is qualified in its entirety by reference to  the
opinion.  WFM shareholders are urged  to read such opinion  carefully and in its
entirety for a description  of the procedures  followed, the factors  considered
and the assumptions made by RS&Co.
 
    In  connection with the preparation of  the opinion presented to WFM's Board
of Directors on  June 13, 1996,  and its  final written opinion  dated June  17,
1996,  which was updated to  reflect the final changes  to the Merger Agreement,
RS&Co., among other things: (i)  reviewed financial information relating to  WFM
and  Fresh Fields furnished to it  by both companies, including certain internal
financial analyses and  forecasts prepared  by the management  of each  company;
(ii)  reviewed publicly available  information; (iii) held  discussions with the
management of WFM and Fresh Fields  concerning the businesses, past and  current
operations,  the  financial condition  and future  prospects of  both companies,
independently and  combined,  including  certain  information  prepared  by  the
management  of WFM and Fresh Fields concerning potential cost savings that could
result from the  Merger; (iv) reviewed  the Merger Agreement;  (v) reviewed  the
price  and trading  history of Common  Stock; (vi) reviewed  the contribution by
each company  to pro  forma  combined revenue,  store operating  profit  (before
corporate  general and administrative expenses), net income, book value, and the
total number of stores;  (vii) compared the financial  terms of the Merger  with
other  transactions which it deemed relevant;  (viii) prepared a discounted cash
flow analysis of Fresh Fields; (ix) analyzed the pro forma earnings per share of
the combined  company;  and (x)  made  such  other studies  and  inquiries,  and
reviewed such other data, as it deemed relevant.
 
    Based  on past  activities, RS&Co. has  a substantial  degree of familiarity
with WFM. In addition, in the course of its engagement, RS&Co. completed further
investigation of both WFM and Fresh Fields. In arriving at its opinion, however,
RS&Co. did not  independently verify any  of the foregoing  information and  has
relied  on  all such  information being  complete and  accurate in  all material
respects. Furthermore, RS&Co. did  not obtain any  independent appraisal of  the
properties  or assets and liabilities of WFM or  Fresh Fields or of any of their
subsidiaries. With respect  to the  financial and operating  forecasts (and  the
assumptions  and bases thereof)  of WFM and Fresh  Fields which RS&Co. reviewed,
RS&Co. assumed that such forecasts have been reasonably prepared and has  relied
upon  estimates and  judgments of  WFM's management  as to  the future financial
performance of both  companies, including  the cost savings  resulting from  the
Merger,  reflect the best  available estimates and  judgments of such respective
managements and that  such projections  and forecasts  will be  realized in  the
amounts  and in the time  periods currently estimated by  the management of WFM.
RS&Co.  also   assumed  that   the   Merger  will   be   accounted  for   as   a
pooling-of-interests under generally accepted accounting principles and that the
Company  will  be able  to  utilize (with  certain  annual limitations)  the net
operating losses of  Fresh Fields.  While RS&Co.  believes that  its review,  as
described  herein, is an  adequate basis for the  opinion that RS&Co. expresses,
this opinion is  necessarily based  upon market, economic  and other  conditions
that  exist  and  can  be evaluated  as  of  the  date of  the  opinion,  and on
information available to RS&Co. as of such date.
 
    The  following  paragraphs   summarize  the   significant  qualitative   and
quantitative  analyses performed by RS&Co. in  arriving at its opinion presented
to the WFM Board of Directors. The  information presented below is based on  the
financial condition of WFM and Fresh Fields as of a date or dates shortly before
the Merger Agreement was executed on June 17, 1996.
 
    STOCK  PRICE TRADING HISTORY.  RS&Co.  reviewed the trading activity for WFM
Common Stock for the last 12 months as well as since its initial public offering
(the "IPO"). In addition, RS&Co. compared the indexed performance of the  Common
Stock  for the last 12  months against the performance  of the Standard & Poor's
500 Index ("S&P  500") and an  index comprised  of a group  of companies  deemed
comparable  to  WFM and  Fresh Fields  (the  "Comparable Companies  Index"). The
Comparable Companies Index consisted of other high-growth, specialty  retailers,
including  Cost Plus, General  Nutrition Centers, Quality  Food Centers, Smart &
Final, The Sports Authority, Starbucks and West
 
                                       16
<PAGE>
Marine. In addition, RS&Co. reviewed selected commentary of research analysts at
different points in the trading history of the Common Stock. RS&Co. noted in its
presentation that  WFM Common  Stock  was trading  near  its all-time  high  and
trading significantly above its price of one year ago.
 
    CONTRIBUTION  ANALYSIS.  RS&Co.  compared the contribution  of WFM and Fresh
Fields (before  accounting for  any  anticipated store  closures) to  pro  forma
combined   revenue,  store  operating  profit   (before  corporate  general  and
administrative expenses), net income, book value and the total number of stores.
The relative contribution was analyzed for 1995,  1996 and 1997 (on a pro  forma
basis).  The  pro  forma figures  adjusted  Fresh Fields  earnings  for expected
reductions in its general and  administrative expenses after the Merger.  RS&Co.
noted  that  Fresh  Fields  contributes  approximately  26%-30%  of  revenue and
approximately 21%-23% of  store operating  profit during  these years.  Although
Fresh  Fields did not contribute to  profitability in historical periods, RS&Co.
also noted that Fresh Fields is expected to contribute to the combined company's
net income in calendar year 1997 (on a pro forma basis) on a basis approximately
equivalent to their ownership. In addition, Fresh Fields contributes 32% of  the
combined book value and 32% of the total number of stores currently open. RS&Co.
compared   these  historical   and  projected  contribution   figures  with  the
approximately 25%-28% ownership  position that Fresh  Fields shareholders  would
have  in the combined company  on a fully-diluted basis.  RS&Co. also noted that
Fresh Fields has a less mature store base that is, in part, responsible for  the
lower contribution to the pro forma combined store operating profit.
 
    COMPARABLE  COMPANY ANALYSIS.   RS&Co.  compared certain  financial data and
multiples of income statement and  historical balance sheet parameters  accorded
to  other publicly traded companies  deemed by RS&Co. to  be comparable to Fresh
Fields. Multiples compared included enterprise value to historical and projected
revenue, enterprise  value  to  projected earnings  before  interest  and  taxes
("EBIT") (on a pro-forma basis), price per share to projected earnings per share
(on  a pro forma basis),  and market capitalization to  book value. In addition,
price per share to earnings  per share divided by  the growth rate was  examined
for  each company  and compared to  Fresh Fields. Companies  used as comparables
included Cost Plus,  General Nutrition  Centers, Quality Food  Centers, Smart  &
Final,  The  Sports Authority,  Starbucks,  West Marine  and  WFM. Based  on the
selected comparable  company multiples  deemed most  relevant by  RS&Co.,  Fresh
Fields' implied equity value ranged from $145 million to $181 million.
 
    PRECEDENT  TRANSACTION ANALYSIS.   RS&Co.  also analyzed  publicly available
information for four selected pending  or completed acquisitions and mergers  of
natural   product  retailers  since  1992.  Multiples  analyzed  included  total
consideration offered  (equity  value  plus  net  debt  assumed)  to  historical
revenue, and consideration offered to net income and book value. The appropriate
multiples  were then applied to Fresh Fields' historical revenue and book value,
and to the pro forma net income adjusted for expected reductions in its  general
and  administrative expenses. Based on the selected transactions analyzed, Fresh
Fields' implied equity value  ranged from $137 million  to $143 million.  RS&Co.
also   examined  other   acquisitions  in   speciality  retailing   and  various
acquisitions of  traditional  grocery  store retailers.  RS&Co.  noted  that  in
substantially  all of the  retailing and traditional  grocery store transactions
analyzed, the acquired company did not have a historical growth rate as high  as
Fresh  Fields nor did  they participate in the  growing natural products market.
Consequently, these  transactions  were deemed  less  meaningful by  RS&Co.  for
purposes of arriving at its opinion.
 
    DISCOUNTED  CASH FLOW ANALYSIS.  RS&Co. also prepared a discounted cash flow
analysis of Fresh  Fields and  presented a range  of implied  equity values  for
Fresh  Fields, on a stand alone basis, of $127 million to $150 million. Assuming
certain  operating   efficiencies  (such   as  a   reduction  in   general   and
administrative  expenses)  obtainable in  a combination  with WFM,  a "synergies
case" indicated  a range  of implied  equity  values for  Fresh Fields  of  $165
million  to $194  million. All  discounted cash  flow analyses  were based  on a
terminal value of eight times operating income at the end of the forecast period
and discount rates of between 13% and 15%.
 
    PRO FORMA MERGER ANALYSIS.  RS&Co. analyzed the pro forma effect on earnings
per share  of WFM  Common Stock  based upon  management's expectations  for  its
earnings and those achievable by
 
                                       17
<PAGE>
Fresh  Fields. The  analysis examined fiscal  1996 and fiscal  1997 earnings per
share and  assumed  certain  store  closures  and  various  levels  of  overhead
reductions  at Fresh Fields. This analysis indicated that with these assumptions
the Merger would be dilutive to the earnings per share in fiscal 1996 and likely
non-dilutive to  the  earnings  per share  of  WFM  in fiscal  1997.  Given  the
anticipated  timing for closure of the Merger, RS&Co. noted that it believed the
impact on fiscal 1997 financial results to  be more relevant than the impact  on
fiscal 1996 financial results.
 
    RS&Co.   also  discussed  with  the  Board   what  it  believed  to  be  the
opportunities and risks associated with the transaction. Factors believed to  be
opportunities  include the addition  of Fresh Fields  operational expertise, the
opportunity to use the Fresh Fields  stores as a platform for further  expansion
and  the potential for  increasing the profitability at  Fresh Fields. The risks
associated with  the  Merger  include  the  ability  to  successfully  implement
anticipated  cost-reduction  measures with  respect to  the operations  of Fresh
Fields which are believed to be necessary  for the Merger to be non-dilutive  to
WFM  earnings per share in fiscal  1997; the additional management time required
to successfully integrate the new stores  and manage the overall growth of  WFM;
and  the risks associated with the  successful development and maturation of the
Fresh Fields' stores, some of which are relatively new and unprofitable.
 
    The preparation of  fairness opinions involve  various determinations as  to
the  most  appropriate  and  relevant quantitative  and  qualitative  methods of
financial analyses  and  the application  of  those methods  to  the  particular
circumstances  and,  therefore, such  opinions  are not  readily  susceptible to
summary  description.  Accordingly,  RS&Co.   believes  its  analyses  must   be
considered  as a whole and that considering any portion of such analyses and the
factors considered, without considering all analyses and current factors,  could
create  a misleading or  incomplete view of the  process underlying opinions. In
its  analyses,  RS&Co.  made  numerous  assumptions  with  respect  to  industry
performance,  general business and  other conditions and  matters, many of which
are beyond the control of WFM and Fresh Fields. Any estimates contained in these
analyses are not necessarily indicative of actual values or predictive of future
results or values, which may be significantly more or less favorable than as set
forth herein. In addition, analyses relating  to the value of businesses do  not
purport to be appraisals.
 
    RS&Co.  was  retained  based  on  its  experience  as  financial  advisor in
connection with mergers and acquisitions as well as RS&Co.'s investment  banking
relationship  and familiarity with  WFM. RS&Co. has  provided financial advisory
and investment banking  services to  WFM since  1992. RS&Co.  acted as  managing
underwriter  for the initial public offering of  WFM in January 1992, as well as
follow-on offerings in  January 1993 and  December 1993. With  respect to  these
public  offerings of WFM Common Stock,  RS&Co. was compensated for such services
in the form of  customary underwriting discounts  and commissions. In  addition,
RS&Co.  acted as  financial advisor  to WFM in  its acquisition  of Mrs. Gooch's
Natural Food Markets in 1993. RS&Co. makes  a market in the Common Stock of  WFM
and may continue to provide investment banking services to WFM in the future. In
the  course of its market making and  other trading activities, RS&Co. may, from
time to time, have a long or short position in, and buy and sell securities  of,
WFM.
 
    For  RS&Co.'s services  as financial advisor  to WFM in  connection with the
Merger, WFM has agreed to pay RS&Co. a  fee of $350,000. WFM also has agreed  to
reimburse  RS&Co. for its reasonable out-of-pocket  expenses and to indemnify it
against certain liabilities relating to or arising out of services performed  by
RS&Co. as financial advisor to WFM.
 
    RS&Co.  is a nationally  recognized investment banking firm.  As part of its
investment banking business, RS&Co.  is frequently engaged  in the valuation  of
businesses  and their  securities in  connection with  mergers and acquisitions,
negotiated  underwritings,  secondary   distributions  of  securities,   private
placements and other purposes.
 
                                       18
<PAGE>
WFM'S REASONS FOR THE MERGER
 
    WFM  has stated that part of its  expansion strategy is to acquire stores in
areas where it can  become a leading natural  foods supermarket retailer.  Fresh
Fields  is one of the largest chains of natural food supermarkets in the country
and is well respected in the natural foods supermarket industry.
 
    As a  result  of  the Merger,  WFM  will  own 21  additional  natural  foods
supermarkets in the Mid-Atlantic and Midwest regions (after giving effect to the
anticipated closing of the Fresh Fields' Chicago, Illinois store which is within
two  miles  of existing  WFM stores).  The  stores acquired  in the  Merger will
accelerate the  growth  and expansion  of  WFM  in the  eastern  United  States,
particularly the New York, Philadelphia and Washington, D.C. areas. WFM believes
that  these  markets  have the  potential  to support  additional  natural foods
supermarkets.
 
    WFM believes  that  Fresh  Fields'  historical  financial  results  are  not
representative  of the  profitability that WFM  expects to  obtain following the
Merger. WFM's management believes that Fresh Fields' historical losses in  large
part reflect its heavy investment in infrastructure and the expense of new store
openings  coupled with the usual comparatively lower sales contribution achieved
from new  stores, and  are inherent  in young,  high growth,  capital  intensive
companies  in  the supermarket  business. WFM  believes that  Fresh Fields  is a
vibrant company whose heavy historical investment in capital and  infrastructure
has left it positioned to achieve favorable future returns. This investment will
also  enable WFM  to add  to the number  of its  stores in  the Northeastern and
Midwest regions.
 
    With Fresh Fields' solid infrastructure in place, WFM may be able to realize
economies of scale in  the distribution facilities and  in the commissaries  and
store  bakeries because  of the combined  higher concentration of  stores in the
eastern and midwest regions.  The larger size of  the combined company also  may
enable  WFM to enhance its purchasing  efficiencies. In addition, WFM expects to
be able to utilize Fresh Fields' net operating loss carry forwards to reduce its
future income tax burden.
 
    The Fresh Fields' stores operate in a format compatible with WFM's  existing
stores  and WFM believes  that Fresh Fields'  operational expertise will provide
opportunities for cross-fertilization  of knowledge among  the WFM team  members
and  provide  a source  of management  talent  to help  fuel future  WFM growth.
Although Fresh Fields has been historically unprofitable, most individual  Fresh
Fields stores have been profitable. WFM believes that the profitability of Fresh
Fields  can be  further enhanced  by reducing  corporate overhead  as the former
Fresh  Fields'  stores  are  integrated  into  WFM's  decentralized   management
structure. WFM believes that other opportunities also exist which would increase
the   profitability  of   Fresh  Fields'   stores,  including   changes  in  the
merchandising mix, reductions in advertising expenditures and implementation  of
WFM's gainsharing programs.
 
    Because  of the magnitude  of the additional stores  acquired in the Merger,
the effectiveness  of  Fresh Fields  in  the  geographic areas  it  serves,  the
compatibility  of the Fresh Fields' stores operating formats with those of WFM's
existing stores and the importance of the eastern and midwest geographic area of
expansion in WFM's operations, the WFM Board views the Merger as a major step in
furthering WFM's expansion strategy and believes that the Merger will result  in
significant long-term benefits to WFM.
 
    Each  of the directors and  executive officers of WFM  (who in the aggregate
owned beneficially approximately    % of the outstanding shares of Common  Stock
as  of July 29, 1996) have  advised the Company that they  intend to vote all of
the shares of Common Stock  owned by them for the  approval and adoption of  the
Merger.
 
    THE  BOARD  OF DIRECTORS  OF WFM  BELIEVES THAT  THE MERGER  IS IN  THE BEST
INTERESTS OF THE  WFM SHAREHOLDERS  AND UNANIMOUSLY  RECOMMENDS A  VOTE FOR  THE
MERGER.
 
                                       19
<PAGE>
FRESH FIELDS' REASONS FOR THE MERGER
 
    Fresh  Fields  has  determined that,  to  continue  to succeed  in  the very
competitive supermarket  business,  it  must  become  significantly  larger.  By
operating on a larger scale, it can take advantage of economics of scale, reduce
overhead,  purchase more efficiently and  improve its distribution facilities. A
merger with WFM, which  is almost twice  as large as Fresh  Fields and which  in
general  does not serve the  same geographic markets, will  enable it to achieve
these goals on a more expedited basis.
 
    Fresh Fields'  strategy  for  creating  value  has  been  to  grow  rapidly.
Continuation  of this strategy  will require substantial  amounts of capital. By
merging with WFM,  which is  already a public  company, Fresh  Fields will  have
access  to both debt and equity capital  in the public markets in larger amounts
and on more favorable terms than Fresh Fields could obtain if it were to  remain
independent.
 
    As  an  alternative to  the  Merger, Fresh  Fields  might obtain  capital by
conducting additional private placements or undertaking a public offering. Fresh
Fields believes,  however, that  yet another  placement would  be  prohibitively
expensive  and  would  substantially  dilute  existing  shareholders.  A  public
offering, moreover, would involve a number of risks and uncertainties. The  cost
and  availability of capital in the public markets would depend on Fresh Fields'
performance as well  as many external  factors, such as  interest rates and  the
overall  performance of  the stock  market. The  multiples of  earnings at which
equity could be raised  might be less favorable  than the multiple reflected  in
the Merger.
 
    The  Merger will  serve the  Fresh Fields  shareholders' interest  in making
their investment more  liquid. Because WFM  is already a  public company,  Fresh
Fields shareholders who are not affiliates of Fresh Fields or WFM may sell their
stock  in the public markets without  restriction. Fresh Fields shareholders who
are now affiliates  of Fresh Fields  or who  became affiliates of  WFM may  sell
pursuant  to  Rules 144  and 145  under the  Securities Act,  and may  also take
advantages of certain registration rights granted by WFM.
 
    Because the Merger is  tax free to both  Fresh Fields and its  shareholders,
the  Fresh Fields shareholders will retain the entire amount of their investment
in stock  upon completion  of  the transaction  without  any tax  liability.  In
addition, the Fresh Fields shareholders will continue to have the opportunity to
benefit  from  Fresh  Fields'  growth,  since  Fresh  Fields  will  represent  a
significant portion of the merged entities' business.
 
    After reviewing  the  terms  of  the  Merger,  consulting  with  management,
financial  and legal advisers,  and examining the outlook  for Fresh Fields' and
WFM's businesses, the Fresh Fields Board of Directors determined that the Merger
is in the best interest of the Fresh Fields shareholders, and recommended to the
shareholders that they approve the transaction.
 
RISK FACTORS
 
    THE SHAREHOLDERS OF FRESH  FIELDS AND WFM SHOULD  CAREFULLY EVALUATE ALL  OF
THE   INFORMATION  CONTAINED  AND  INCORPORATED   BY  REFERENCE  IN  THIS  PROXY
STATEMENT/PROSPECTUS, AND IN PARTICULAR, THE FOLLOWING FACTORS:
 
    The Company wishes to caution readers that the following important  factors,
among  others, could cause the  actual results of WFM  to differ materially from
those indicated by  forward-looking statements made  from time to  time in  news
releases,  reports, proxy statements, registration  statements and other written
communications, as well  as oral  forward-looking statements made  from time  to
time  by representatives of the Company.  Except for historical information, the
matters discussed in such  oral and written  communications are forward  looking
statements  that involve risks  and uncertainties, including  but not limited to
general business conditions, the timely  and successful development and  opening
of new stores, the impact of competition and other risks detailed below.
 
                                       20
<PAGE>
    EXPANSION   STRATEGY.    Whole  Food's  strategy  is  to  expand  through  a
combination  of  new  store  openings  and  acquisitions  of  existing   stores.
Successful implementation of this strategy is contingent on numerous conditions,
some  of  which are  described below,  and there  can be  no assurance  that the
Company's expansion strategy can be successfully executed.
 
    Continued growth of WFM will depend to a significant degree upon its ability
to open or acquire new stores in  existing and new markets and to operate  these
stores  on  a successful  basis. Further,  the  Company's expansion  strategy is
dependent  on  finding  suitable  locations,  and  the  Company  faces   intense
competition  with other retailers for such sites. There can be no assurance that
the Company will be able to open or acquire new stores in a timely manner and to
operate them on a successful basis. In addition, there can be no assurance  that
the  Company can  successfully hire and  train new employees  and integrate such
employees  into  the  programs  and  policies  of  the  Company  or  adapt   its
distribution,  management information and other  operating systems to the extent
necessary to  operate new  or acquired  stores in  a successful  and  profitable
manner  and  adequately  supply  natural  foods  products  to  these  stores  at
competitive prices.
 
    There  can  be  no  assurance  that  WFM  will  continue  to  grow   through
acquisitions.  To the extent  the Company further  expands by acquiring existing
stores, there  can be  no assurance  that WFM  can successfully  integrate  such
stores  into  its operations  and support  systems, and  that the  operations of
acquired stores will not  be adversely affected  as the Company's  decentralized
approach to store operations is introduced to such stores.
 
    The  acquisition of existing  stores and the opening  of new stores requires
significant amounts  of capital.  In the  past, the  Company's growth  has  been
funded  primarily  through proceeds  from public  offerings, bank  debt, private
placements of debt, and internally generated cash flow. These and other  sources
of capital may not be available to the Company in the future.
 
    QUARTERLY  FLUCTUATIONS.  The Company's  quarterly results of operations may
fluctuate significantly as the  result of the timing  of new store openings  and
the  range of operating results which may be generated from newly opened stores.
It is WFM's policy to expense the pre-opening costs associated with a new  store
opening during the quarter in which the store is opened. Accordingly, quarter to
quarter  comparisons of results  of operations have been  and will be materially
impacted by  the  timing of  new  store  openings. In  addition,  the  Company's
quarterly  operating  results could  be adversely  affected  by losses  from new
stores, variations in  the mix of  product sales, price  changes in response  to
competitive   factors,  increases  in  merchandise  costs  and  possible  supply
shortages, as well as by the factors listed below in "Operating Results".
 
    COMPETITION.   WFM's  competitors  currently  include  other  natural  foods
stores,  large  and small  traditional  and specialty  supermarkets  and grocery
stores. These stores compete with the Company in one or more product categories.
In addition, traditional and specialty supermarkets may expand more aggressively
in marketing a broad  range of natural foods  and thereby compete directly  with
the  Company  for products,  customers and  locations.  Some of  these potential
competitors have been in business longer or have greater financial or  marketing
resources  than WFM and may be able to devote greater resources to the sourcing,
promotion and sale of their products. Increased competition may have an  adverse
effect  on  profitability as  the result  of lower  sales, lower  gross profits,
and/or greater operating costs such as marketing.
 
    PERSONNEL MATTERS.   WFM is dependent  upon a number  of key management  and
other  personnel.  The loss  of  the services  of  a significant  number  of key
personnel within a  short period of  time could have  a material adverse  effect
upon  the Company. WFM's continued success is also dependent upon its ability to
attract and retain qualified employees to  meet the Company's future needs.  The
Company  faces intense  competition for  qualified personnel,  many of  whom are
subject to offers from competing employers,  and there can be no assurance  that
WFM  will be able to  attract and retain such  personnel. WFM does not currently
maintain key person insurance on any employee.
 
                                       21
<PAGE>
    INTEGRATION OF FRESH  FIELDS' OPERATIONS.   WFM  anticipates reducing  Fresh
Fields'  overhead  expenses by  adopting WFM's  decentralized approach  to store
management. WFM will also seek to  improve the operating profitability of  Fresh
Fields  through enhanced purchasing power,  improved utilization of distribution
facilities and other economies of scale resulting from the Merger. There can  be
no  assurance that WFM will be able to  achieve the economies of scale and other
operating enhancements it seeks  in the Fresh Fields  operations, or that  these
economies  of scale can be achieved in a period of time currently anticipated by
management.
 
    The acquisition of Fresh  Fields will materially increase  the scope of  the
Company's  operations  from  48  to  69  stores,  after  giving  effect  to  the
anticipated  closing  of  the  Fresh   Fields'  Chicago,  Illinois  store.   The
integration  of  the Fresh  Fields  operations into  the  WFM organization  is a
significant undertaking. While WFM has  experience in acquiring and  integrating
other  businesses into  WFM's operations,  Fresh Fields  has a  larger number of
stores and  employees  and  substantially  greater  revenues  than  any  of  the
companies  previously  acquired  by  WFM. In  addition,  although  the executive
management of Fresh Fields will be available to WFM's transition team to  assist
in planning the integration of WFM's and Fresh Fields' operations, after Closing
the  integration will  be implemented without  the benefit of  the Fresh Fields'
executive management. There  can be no  assurance that the  operations of  Fresh
Fields'  stores  will  not be  adversely  affected  by the  introduction  of the
Company's team approach to store operations or the response of customers to  the
changes in operations and merchandising mix made by the Company. The integration
of  Fresh  Fields into  the Company  will require  the dedication  of management
resources which  may  temporarily  detract  from  attention  to  the  day-to-day
business of the Company.
 
    CONVERSION  TO WFM NAME.   The change of the Fresh  Fields stores to the WFM
name might cause short term confusion among customers and lead to a reduction in
sales because of  the loss  of the goodwill  associated with  the Fresh  Fields'
name.  Acceptance by  customers of  the WFM  brand may  take longer  and be more
difficult or expensive than management anticipates.
 
    LEGAL MATTERS.  From  time to time  WFM is the  subject of various  lawsuits
arising  in the ordinary course of  business. Although not currently anticipated
by management, there  is potential for  the Company's results  to be  materially
impacted by legal and settlement expenses related to such lawsuits.
 
    WFM  is a non-subscriber to Worker's  Compensation Insurance in the State of
Texas. There  is some  potential  for the  Company's  results to  be  materially
impacted  by  medical,  lost time  and  other costs  associated  with on-the-job
injuries.
 
    The Company  provides partially  self-insured, voluntary  employee  benefits
plans  which provide health care and  other benefits to participating employees.
The plans are  designed to  provide specified  levels of  coverage, with  excess
insurance coverage provided by a commercial insurer. There is some potential for
WFM's  results to be  materially impacted by  claims made in  excess of reserves
therefore.
 
    INFORMATIONAL  PICKETING.    Certain  of  the  Company's  stores  have  been
subjected to informational picketing and negative publicity campaigns by members
of  various local  trade unions. These  informational pickets  and campaigns may
have the effect of lowering the sales volumes of new or existing stores.
 
    Fresh  Fields  is  not  currently  a  party  to  any  collective  bargaining
agreement.  There could be an increased risk of efforts to organize employees by
labor unions or by employees on their own initiative. These efforts could result
from the fact that changes in Fresh Fields' operations will, or are perceived by
employees to, reduce job security or compensation or benefit levels or otherwise
make employment less attractive  to the employee.  Unionization of any  material
portion  of Fresh Fields employees would  adversely affect the operations of the
business and could reduce the level of profitability.
 
    OPERATING RESULTS.  The Company's ability  to meet expected results for  any
period  may  be negatively  impacted  by many  factors,  as described  above and
including, but not limited, to the following: (i) reductions in sales caused  by
competitive issues, product availability, weather and other
 
                                       22
<PAGE>
factors; (ii) losses generated by new stores or higher than expected pre-opening
costs;  (iii) higher  than expected  costs and  expenses at  store, regional and
national levels;  (iv) lower  than  expected gross  margins resulting  from  the
impact  of  competition  or other  factors;  (v) higher  than  expected interest
expense due to higher  than expected interest  rates or borrowings  outstanding;
and (vi) delays in new store openings.
 
    WFM's  ability  to  increase same  store  sales  during any  period  will be
directly impacted  by competition,  availability of  product and  other  factors
which are often beyond the control of the Company.
 
EFFECTIVE TIME AND CONSEQUENCES OF THE MERGER
 
    If  approved by the  requisite votes of  the shareholders of  WFM and if all
other conditions to the consummation of the Merger are satisfied or waived,  the
Merger  will  become effective,  unless the  Merger  Agreement is  terminated as
provided therein, upon the making of certain filings with the Secretary of State
of the State of Delaware pursuant  to the Delaware General Corporation Law  (the
"Effective  Time"). At the Effective Time of the Merger, the WFM Subsidiary will
be merged with and into Fresh Fields, which will be the surviving corporation in
the Merger (the "Surviving Corporation"),  and the separate corporate  existence
and  identity  of the  WFM Subsidiary  will cease.  The corporate  existence and
identity of Fresh  Fields will continue  unaffected by the  Merger, although  it
will become a wholly owned subsidiary of WFM.
 
    It  is currently  contemplated that  the Effective  Time of  the Merger will
occur as  promptly as  practicable after  the  Special Meeting  of WFM  and  any
adjournments  of the Special Meeting, subject  to the conditions described under
"The Merger -- Conditions to Merger".
 
    If the Merger  is consummated,  all of the  issued Fresh  Fields Shares  and
Includable  Options outstanding immediately prior to  the Effective Time will be
converted (or  exercisable in  the  case of  Includable  Options) into  the  WFM
Shares,  subject to the Escrowed Shares requirement and the rights of dissenting
Fresh Fields shareholders, if any. The actual number of WFM Shares issued in the
Merger will be based on  the quotient (the "Maximum  WFM Merger Shares") of  (a)
$134,500,000  (reduced by the  value of any Fresh  Fields dissenting shares) (i)
increased by the total exercise price  of all Included Options and (ii)  reduced
by  $[AGREED VALUE  OF OUT-OF-MONEY OPTIONS],  divided by  (b) the Determination
Price. The Determination Price will not be  less than $24.00 per share nor  more
than $28.00 per share. Any fractional shares resulting from such conversion will
entitle the holder to receive cash.
 
    The  actual number of WFM Shares issued in  the Merger to the holders of the
Fresh Fields Shares is subject to the  requirement that a number of such  shares
that  is equal  to 5% of  $134.5 million  divided by the  Determination Price be
placed in  escrow and  used to  satisfy any  claims made  by WFM  under  certain
indemnification provisions contained in the Merger Agreement.
 
    The  shareholders of WFM  will not receive any  consideration in the Merger,
nor will the Merger affect the number of shares held by any shareholder of  WFM.
Any  fractional shares resulting from such conversion will entitle the holder to
receive cash.
 
    Set forth below is a brief summary of the basis on which each class of Fresh
Fields capital stock  will be  converted in the  Merger. THIS  SUMMARY DOES  NOT
PURPORT  TO BE COMPLETE AND IS SUBJECT IN ALL RESPECTS TO THE PROVISIONS OF, AND
IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO, THE MERGER AGREEMENT.
 
    Fresh Fields' outstanding capital stock consists of common stock, $0.01  par
value  per share (the "Fresh Fields Common Stock") and four classes of preferred
stock, $0.01 par value per share, designated: Class A Preferred Stock, $5.90 per
share liquidation value (the "Class A  Stock"), Class B Preferred Stock,  $10.00
per  share liquidation  value (the  "Class B  Stock"), Class  C Preferred Stock,
$14.00 per share liquidation value (the "Class C Stock"), and Class D  Preferred
Stock,  $17.50 per  share liquidation  value (the "Class  D Stock").  All of the
classes of Preferred Stock, $0.01 par value, of
 
                                       23
<PAGE>
Fresh Fields  are  convertible  in  shares of  Fresh  Fields  Common  Stock.  In
addition,  Fresh Fields has  outstanding warrants and  options to purchase Fresh
Fields Common  Stock and  warrants  to purchase  additional  shares of  Class  D
Preferred Stock.
 
    CERTAIN  DEFINITIONS.  Set  forth below are certain  defined terms which are
used in this Proxy Statement/Prospectus to describe the basis on which the Fresh
Fields capital stock, and  options and warrants to  acquire such stock, will  be
converted in the Merger:
 
        AVERAGE WFM SHARE PRICE means the average per share closing price of the
    Common  Stock  as  reported on  the  NASDAQ  NSM over  the  20  trading days
    immediately before the date the Merger is consummated.
 
        EXCHANGE RATIO means the quotient obtained from dividing the WFM  Shares
    Available  to Fresh  Fields Common  Equivalents by  the Fresh  Fields Common
    Equivalents.
 
        FRESH FIELDS COMMON EQUIVALENTS means the outstanding shares of Class  A
    Stock,  Class B Stock, Class C Stock  and Fresh Fields Common Stock, and the
    shares of Fresh Fields Common Stock  issuable upon the exercise of  Included
    In-The-Money Options.
 
        FRESH   FIELDS  COMMON  MERGER  PRICE  means  the  product  obtained  by
    multiplying the Average WFM Share Price by the Exchange Ratio.
 
        INCLUDED IN-THE-MONEY OPTIONS means the options to acquire Fresh  Fields
    Common  Stock that by their terms are  exercisable on the date the Merger is
    consummated and have an  exercise price that  is equal to  or less than  the
    Fresh Fields Common Merger Price.
 
        WFM  SHARES AVAILABLE TO  FRESH FIELDS COMMON  EQUIVALENTS means the WFM
    Shares remaining after WFM Shares are allocated to the Class D Stock.
 
    CLASS D STOCK.  Unless the Fresh Fields Common Merger Price is greater  than
$17.50,  which is the liquidation preference of the Class D Stock, each share of
Class D Stock, and  each share of  Class D Stock issuable  upon the exercise  of
outstanding  warrants to acquire such shares,  will be converted into the number
of shares of Common Stock that is  equal to $17.50 divided by the  Determination
Price. If the Fresh Fields Common Merger Price exceeds $17.50, the Class D Stock
will  be included as Fresh Fields  Common Equivalents for purposes of allocating
the WFM Shares.
 
    OTHER   OUTSTANDING   FRESH   FIELDS   SHARES   AND    INCLUDED-IN-THE-MONEY
OPTIONS.   After provisions  for the Class  D Stock (if  the Fresh Fields Common
Merger Price  is $17.50  or less),  the  remaining WFM  Shares issuable  in  the
Merger,  will  be allocated  equally  among the  shares  of Fresh  Fields Common
Equivalents, subject to reallocation upon the occurrence of certain events. Each
share of Fresh Fields  Common Stock, Class  A Stock, Class B  Stock and Class  C
Stock  will be in the Merger converted into a number of WFM Shares that is equal
to one multiplied by the Exchange Ratio.
 
    If the Fresh Fields  Common Merger Price falls  below $14.00 per share,  the
allocation  among  the classes  of  Fresh Fields'  capital  stock is  subject to
reallocation to take into  consideration the liquidation  values of the  various
classes of Fresh Fields preferred stock. If the Exchange Ratio multiplied by the
Average WFM Share Price is less than $14.00, the shares of Class C Stock will be
excluded  from Fresh Fields Common Equivalents and WFM Shares Available to Fresh
Fields Common Equivalents, and instead will be converted into the number of  WFM
Shares that is equal to $14.00 multiplied by the Exchange Ratio (after excluding
the  Class C  Stock from  the ratio).  If the  Exchange Ratio  multiplied by the
Average WFM Share Price falls below $10.00, the shares of Class B Stock will  be
be  excluded from  Fresh Fields Common  Equivalents and WFM  Shares Available to
Fresh Fields Common Equivalents, and instead  will be converted into the  number
of  WFM Shares that is  equal to $10.00 multiplied  by the Exchange Ratio (after
excluding the Class C Stock and Class B Stock from the ratio).
 
                                       24
<PAGE>
    EXCEPT  AS DESCRIBED BELOW  UNDER "THE MERGER  -- EFFECT OF  MERGER ON FRESH
FIELDS OPTIONS AND WARRANTS",  WITH RESPECT TO CERTAIN  OPTIONS AND WARRANTS  TO
ACQUIRE FRESH FIELDS COMMON STOCK, WFM WILL NOT BE OBLIGATED TO ISSUE ANY SHARES
OF COMMON STOCK IN EXCESS OF THE MAXIMUM WFM MERGER SHARES
 
EFFECT OF MERGER ON FRESH FIELDS OPTIONS AND WARRANTS
 
    At  June 30, 1996, a total of  3,100,000 shares of Fresh Fields Common Stock
were reserved for issuance upon the exercise of outstanding options. The  Merger
Agreement  provides that  all Fresh Field  options outstanding  at the Effective
Time, whether or not  exercisable or vested,  will remain outstanding  following
the  Merger and will thereafter be a  right to purchase Common Stock. The shares
of Common Stock issuable upon the exercise of Included In-The-Money Options will
come out of the Maximum WFM Merger Shares. Except for appropriate adjustments in
the exercise price  to reflect the  Merger and the  substitution of an  adjusted
number  of shares of Common  Stock for Fresh Fields  Common Stock upon exercise,
the other terms of each  option, such as the terms  of vesting, will remain  the
same.
 
    INCLUDED  IN-THE-MONEY OPTIONS.   Each Included In-The-Money  Option will be
converted into an option to acquire a  number of shares of Common Stock that  is
equal  to the  product obtained  by multiplying  the number  of shares  of Fresh
Fields Common Stock subject to the option  by the Exchange Ratio. The per  share
exercise  price of each Included In-The-Money  Option shall be adjusted to equal
the quotient obtained  from dividing  the per share  exercise price  immediately
before  the Effective Time by the Exchange  Ratio. WFM will allocate and reserve
from the WFM Shares otherwise issuable  in Merger a sufficient number of  shares
of Common Stock to permit exercise of the Included In-The-Money Options.
 
    OTHER  OPTIONS  AND WARRANTS  TO PURCHASE  FRESH FIELDS  COMMON STOCK.   All
options and warrants (other than  the Included In-The-Money Options) to  acquire
Fresh Fields Common Stock will be converted into an option or warrant to acquire
a  number of shares of Common Stock equal to the product obtained by multiplying
(i) the number of shares of Fresh Fields Common Stock covered by such option  or
warrant  by (ii) the  Exchange Ratio. As a  result of the  Merger, the per share
exercise price of each option or warrant that is outstanding immediately  before
the  Effective Time  will be  adjusted by  dividing the  exercise price  of such
option or warrant by the Exchange Ratio.
 
    Except for Included In-the-Money Options, WFM obligation to issue shares  of
Common Stock following the Merger upon the exercise of Fresh Fields' options and
warrants  is not  limited to the  Maximum WFM  Merger Shares and  such shares of
Common Stock  will not  reduce the  number of  WFM Shares  to be  issued in  the
Merger.  WFM has  agreed to  reserve out of  its authorized  but unissued Common
Stock a sufficient  number of shares  to permit the  exercise of such  converted
options or warrants.
 
    The  shares of Common Stock that will be issuable upon exercise of the Fresh
Fields options and warrants,  other than the  Included In-The-Money Options  and
the  warrants  to  purchase  Class  D  Stock,  have  not  been  included  in the
Registration Statement. Accordingly,  this Proxy  Statement/Prospectus does  not
constitute an offer of Common Stock to the holder of any such Fresh Field option
or  warrant  other than  holders of  the Included  In-The-Money Options  and the
holders of warrants to purchase Class D  Stock. WFM has agreed to file with  the
Commission  a registration statement  on Form S-8 covering  the shares of Common
Stock issuable upon exercise of those Fresh Fields' options that are eligible to
be included in a registration statement on Form S-8.
 
    WFM has granted certain of the  holders of warrants and options to  purchase
Fresh Fields Common Stock certain registration rights with respect to the shares
of  Common Stock to  be issued in  connection with the  Merger, including shares
issuable upon  exercise of  certain options  and warrants.  See "The  Merger  --
Potential  Resales of  WFM Shares  Received in  the Merger;  Restrictions on WFM
Affiliates; Limitations on Acquisitions of WFM Securities; Registration Rights".
 
                                       25
<PAGE>
EXCHANGE OF CERTIFICATES REPRESENTING FRESH FIELDS SHARES
 
    As  of  the  Effective  Time  and  until  surrendered  and  exchanged,  each
outstanding  certificate  which  prior  to  the  Effective  Time  of  the Merger
represented Fresh Fields  Shares will be  deemed for all  corporate purposes  to
evidence  ownership of  the number  of whole  WFM Shares  into which  such Fresh
Fields Shares have been converted.
 
    WFM has authorized Securities  Transfer Corp., of  Dallas, Texas, its  stock
transfer  agent,  to  serve  as  the  exchange  agent  (the  "Exchange  Agent").
Instructions  regarding  the  surrender  of  Fresh  Fields  stock  certificates,
together  with a  letter of  transmittal to  be used  for this  purpose, will be
mailed to the  Fresh Fields shareholders  as promptly as  practicable after  the
Effective  Time. In order to  receive the WFM Shares,  the shareholders of Fresh
Fields will  be  required  to  surrender  their  stock  certificates  after  the
Effective   Time,  together  with  a  duly  completed  and  executed  letter  of
transmittal, to the Exchange Agent. Promptly after the Effective Time, WFM  will
deposit  with the Exchange  Agent certificates representing  the number of whole
WFM Shares to  which Fresh Fields  shareholders are entitled  to receive in  the
Merger  together with  cash sufficient  to pay  for any  fractional shares. Upon
receipt from a  former shareholder  of Fresh Fields  of a  stock certificate  or
certificates  and a properly completed letter of transmittal, the Exchange Agent
will  deliver  certificates  representing  such  holder's  WFM  Shares  to   the
registered holder.
 
    SHAREHOLDERS  OF FRESH FIELDS SHOULD NOT SUBMIT THEIR STOCK CERTIFICATES FOR
EXCHANGE UNTIL THE INSTRUCTIONS AND LETTER OF TRANSMITTAL ARE RECEIVED.
 
    If the WFM Shares are to be delivered  to a person other than the person  in
whose  name  the  certificates for  the  shares  of Fresh  Fields  capital stock
surrendered for exchange is  registered, it will be  a condition to delivery  of
the  certificates representing the WFM Shares  (i) that the stock certificate so
surrendered be properly endorsed and otherwise in proper form for transfer,  and
(ii)  that the person  requesting such delivery  pay in advance  any transfer or
other taxes required by reason of the delivery of certificates to a person other
than the registered  holder of  the Fresh  Fields shares  surrendered, and  must
either  pay  in advance  any  such transfer  or other  tax  or establish  to the
satisfaction of the  Exchange Agent that  such taxes  have been paid  or is  not
applicable.
 
    From and after the Effective Time of the Merger, the stock transfer books of
Fresh Fields will be closed, and no transfer of Fresh Fields Shares will be made
or consummated thereafter.
 
ESCROW OF CERTAIN SHARES
 
    Fresh  Fields has agreed in  the Merger Agreement to  indemnify WFM from all
damages and losses  incurred by WFM  because of  (i) the breach  of any  written
representation, warranty, agreement or covenant of Fresh Fields contained in the
Merger  Agreement or (ii)  the "Albert Dwoskin"  litigation against Fresh Fields
described under the  caption "Business  of Fresh Fields  -- Legal  Proceedings",
together  with all reasonable costs and expenses (including, without limitation,
attorneys' fees, interest and penalties) incurred by WFM in connection with  any
action,  suit, proceeding, demand, assessment or judgment incident to any of the
matters for which the Company is indemnified against in the Merger Agreement. In
order to secure the indemnification obligation of Fresh Fields under the  Merger
Agreement,  the actual number of WFM Shares  issued in the Merger to the holders
of the Fresh Fields Shares is subject  to the requirement that a number of  such
shares  that is equal to 5% of $134.5 million divided by the Determination Price
be placed in escrow and used to satisfy any claims made by WFM, pursuant to  the
terms of the Merger Agreement and the Escrow Agreement, dated             , 1996
(the "Escrow Agreement"), among WFM, GS Capital Partners, L.P. (the "Shareholder
Representative")  and Texas  Commerce Bank, N.A.,  as escrow  agent (the "Escrow
Agent").
 
    Promptly upon the occurrence of the Merger, WFM will deposit with the Escrow
Agent certificates representing the Escrowed Shares. The Escrow Agent will  hold
the  Escrowed Shares for twelve months from  the date of the Effective Time (the
"Escrow Period"). During the Escrow Period, WFM may make a claim for a return of
all  or  a  portion  of  the  Escrowed  Shares  to  satisfy  any  Fresh  Fields'
indemnification  obligation. The number of Escrowed  Shares subject to return to
WFM will be
 
                                       26
<PAGE>
based on  the Determination  Price without  regard to  the market  price of  the
Common  Stock at  the time  of any  particular claim.  At the  expiration of the
Escrow  Period,  all  remaining  Escrow  Shares  with  a  value  (determined  in
accordance with the Merger Agreement) in excess of (i) any claims made by WFM or
(ii)  any expenses owed to or claims made by the Shareholder Representative will
be released to the  former shareholders, warrant holders  and option holders  of
Fresh  Fields. Any  Escrowed Shares that  are the  subject of any  dispute as to
whether there  exists a  valid  claim for  indemnification  will remain  in  the
custody  of the  Escrow Agent  until the  dispute is  resolved. The  fees of the
Escrow Agent will be paid by WFM.
 
    WFM's sole recourse with respect to the satisfaction of any  indemnification
obligation  of Fresh Fields  is limited to  making claim against  the WFM Shares
that are  to  be  escrowed pursuant  to  the  Merger Agreement  and  the  Escrow
Agreement.  No shareholder of Fresh Fields  shall have any personal liability in
connection with such indemnification obligation.
 
CONDITIONS TO MERGER
 
    In  addition  to   customary  conditions,  there   are  several   additional
significant  conditions that must be fulfilled  (or waived by the party entitled
to the benefit thereof) under the terms of the Merger Agreement, before each  of
the  parties  becomes  obligated  to consummate  the  Merger:  (a)  approval and
adoption of the Merger Agreement  by the affirmative vote  of a majority of  the
shares of Common Stock present at the Special Meeting; (b) the authorization for
listing  on Nasdaq NSM of the WFM Shares to be issued in the Merger; (c) receipt
of certain governmental approvals or the termination of certain waiting  periods
described  in "The Merger -- Regulatory  Approvals Required for the Merger"; (d)
the absence  of  any  statute,  rule, regulation,  executive  order,  decree  or
injunction  which prohibits the consummation of the  Merger; (e) no more than 8%
of the outstanding shares  of Fresh Fields capital  stock qualify as  dissenting
shares  under applicable Delaware law;  (f) the receipt by  WFM of a letter from
KPMG Peat  Marwick  LLP addressed  to  WFM concurring  with  WFM's  managements'
determination  that the Merger will be  accounted for as a pooling-of-interests;
and (g) the receipt by WFM of  a letter from Coopers & Lybrand L.L.P.  addressed
to  WFM  (i)  confirming certain  matters  relating to  Fresh  Fields' operating
results subsequent to  April 30, 1996,  and (ii) stating  that they concur  with
Fresh  Fields' managements' conclusion that no  conditions exist with respect to
Fresh  Fields   that   would  preclude   accounting   for  the   Merger   as   a
pooling-of-interests.
 
    Before  the approval of the merger by  the shareholders of WFM, any party to
the Merger  Agreement has  the option  to waive  any of  the conditions  to  its
obligations  without  shareholder approval.  It is  possible  that prior  to the
consummation of the Merger matters  will occur which will require  consideration
by  one  of  the parties  of  a waiver  as  to  the conditions  to  such party's
obligations  to  consummate   the  Merger.  However,   after  approval  by   the
shareholders  of WFM,  no amendment  or modification  may be  made which  by law
requires further approval by such shareholders unless such approval is  obtained
in accordance with the Merger Agreement.
 
REGULATORY APPROVAL REQUIRED FOR MERGER
 
    Consummation  of the  Merger is  conditioned upon  receipt by  WFM and Fresh
Fields of such regulatory and other  approvals as are required under  applicable
law. Other than as discussed below and any consents of state or local government
alcoholic  beverage  commissions,  WFM  knows of  no  such  regulatory  or other
approvals required by law.
 
    Under the HSR Act, certain acquisition transactions, including the  proposed
Merger,  may not be consummated unless certain information has been furnished to
the Federal  Trade Commission  (the "FTC")  and the  Antitrust Division  of  the
Justice  Department  (the  "Antitrust  Division")  and  certain  waiting  period
requirements have expired or  been terminated. In accordance  with the HSR  Act,
WFM  and  Fresh Fields  each  filed Notification  and  Report Forms  and certain
supplementary materials with the  Antitrust Division and the  FTC for review  in
connection  with  the proposed  Merger.  The waiting  period  under the  HSR Act
expired on             , 1996.
 
                                       27
<PAGE>
POTENTIAL RESALES OF WFM SHARES RECEIVED IN THE MERGER; RESTRICTIONS ON WFM
AFFILIATES; LIMITATIONS ON ACQUISITION OF WFM SECURITIES; REGISTRATION RIGHTS
 
    The WFM Shares that will  be issued if the  Merger is consummated have  been
registered  under the Securities Act and will be freely transferable, except for
WFM Shares issued to any person who may be deemed to be an "affiliate" of  Fresh
Fields  within the  meaning of  Rule 145 under  the Securities  Act. In general,
affiliates of  Fresh  Fields include  any  person  or entity  who  controls,  is
controlled  by,  or  is  under  common  control  with  Fresh  Fields. Generally,
directors and executive officers are presumed to be affiliates. Rule 145,  among
other  provisions, imposes  certain restrictions  upon the  resale of securities
received by  affiliates  of the  acquired  company in  connection  with  certain
mergers and other related transactions. The WFM Shares received by affiliates of
Fresh  Fields in the Merger will be subject to the applicable resale limitations
of Rule 145.
 
    Additionally, consistent  with the  requirements of  a  pooling-of-interests
transaction,  affiliates  of  WFM  and  Fresh  Fields  will  be  restricted from
disposing of any shares of WFM  Common Stock until the publication of  financial
statements  by  WFM which  include  at least  30  days of  post-Merger operating
results. WFM has agreed to publish the appropriate financial information as soon
as practicable following the Merger. WFM has received a written undertaking from
the principal shareholders of Fresh Fields not to sell any shares of WFM  Common
Stock  owned directly or indirectly by them until after the publication of these
post-Merger financial statements.
 
    It is a condition to Fresh Fields' obligation to consummate the Merger  that
WFM  enter into a Registration Rights agreement with certain of the Fresh Fields
shareholders associated with Goldman, Sachs &  Co., The Carlyle Group and  Tiger
Management  Corp. Under this  Agreement, commencing 90  days after the Effective
Date parties to the agreement who hold  at least 800,000 shares of Common  Stock
received in connection with the Merger have the right to require the Company, at
its expense (other than underwriting discounts and selling commissions), to file
a  registration statement with the Commission  under the Securities Act covering
all or part of their shares of Common  Stock in order to permit such persons  to
resell  their respective shares. In addition, shareholders associated with Tiger
Management Corp.  have the  right to  require WFM  to register  their shares  of
Common  Stock received  in the  Merger if they  agree to  pay WFM's registration
related expenses.  WFM's obligation  under  the agreement  is limited  to  three
demand  registrations. The  agreement also gives  each of the  parties and other
shareholders, warrant holders and  certain option holders unlimited  "piggyback"
registration rights, subject to customary underwriters' outs and carve-backs.
 
    Carlyle-FFM  Partners,  L.P.,  Carlyle-FFM  Partners  II,  L.P., Carlyle-FFM
Partners III, L.P., Carlyle-FFM Investors, L.P., TC. Group, L.L.C.,  Carlyle-FFM
Partners  VI, L.P.,  GS Capital  Partners, L.P.,  Stone Street  Fund 1992, L.P.,
Stone Street Fund 1993,  L.P., Bridge Street Fund  1992, L.P. and Bridge  Street
Fund 1993, L.P., Lynx Capital, L.P., Lynx Overseas Capital, L.P., Puma, L.P. and
Stephen   F.  Mandel,  Jr.,  shareholders   of  Fresh  Fields  who  collectively
beneficially hold 66.7%  of the Fresh  Fields Shares on  a fully diluted  basis,
have  agreed with WFM not  to acquire, or assist,  advise or encourage any other
persons in  acquiring, directly  or indirectly,  control of  WFM or  any of  the
Company's  securities (other  than the WFM  Shares), businesses or  assets for a
period of three years, without the prior consent of WFM.
 
ACCOUNTING TREATMENT
 
    WFM will account for the business combination of WFM and Fresh Fields in its
financial statements by the  pooling-of-interests method of accounting.  Receipt
by  WFM and  Fresh Fields of  a letter  from KPMG Peat  Marwick LLP, independent
certified public  accountants,  concurring with  WFM's  management's  conclusion
that, as of the date of the Merger, no conditions exist which would preclude WFM
from  accounting for the Merger with Fresh Fields as a pooling-of-interests is a
condition precedent to the Merger. See "Conditions to the Merger."
 
                                       28
<PAGE>
INDEMNIFICATION AND DIRECTORS' AND OFFICERS' INSURANCE FOR FRESH FIELDS
 
    Fresh Fields, WFM and  the Surviving Corporation  will indemnify the  former
officers  and directors  of Fresh Fields  from liabilities arising  out of their
former positions with  Fresh Fields  or certain entities  affiliated with  Fresh
Fields,  unless such indemnification is prohibited by  law or, in the case of an
director or officer  who is also  a Fresh Fields  shareholder, the matter  being
indemnified  constitutes  a  breach  by Fresh  Fields  of  a  representation and
warranty contained in the Merger Agreement. See "The Merger -- Escrow of Certain
Shares". WFM has agreed for six years following the Effective Time either (i) to
maintain Fresh Fields' current directors' and officers' liability insurance  for
the  current directors and officers of Fresh Fields who were covered on the date
of the  Merger  Agreement, or  (ii)  to  cause WFM's  directors'  and  officers'
liability  insurance to cover  the Fresh Fields directors  and officers. WFM and
the Surviving Corporation have this obligation  only as long as the  incremental
cost  of such extended insurance does not more  than double the rate paid by WFM
immediately before  the date  of  the Merger  Agreement  and such  insurance  is
otherwise reasonably available on terms consistent with the Merger Agreement.
 
WFM BOARD FOLLOWING THE MERGER
 
    WFM will issue shares of Common Stock, the exact number of which will depend
on  the  Determination Price  and other  factors, to  the shareholders  of Fresh
Fields in the Merger. Carlyle-FFM Partners, L.P., Carlyle-FFM Partners II, L.P.,
Carlyle-FFM Partners  III, L.P.,  Carlyle-FFM Investors,  L.P., and  Carlyle-FFM
Partners  VI,  L.P.  (collectively  the "Carlyle  Group")  collectively  are the
holders of approximately 28.3% of the  Fresh Fields Shares. GS Capital  Partners
is the holder of approximately     % of the Fresh Fields Shares.
 
    As  a result of the Merger and based  on a Determination Price of $28.00 per
share,  the  Carlyle  Group  will  hold  a  minimum  of  1,461,723  shares,   or
approximately  7.4% of the  then outstanding Common  Stock. If the Determination
Price is reduced to  $24.00, the maximum  number of WFM  Shares acquired by  the
Carlyle  Group will  be 1,705,345  shares, or  approximately 8.2%  of the Common
Stock.
 
    As a result of the Merger and  based on a Determination Price of $28.00  per
share,  GS Capital Partners,  L.P. will hold  a minimum of  1,358,754 shares, or
approximately    % of the  then outstanding Common  Stock. If the  Determination
Price  is reduced  to $24.00, the  maximum number  of WFM Shares  acquired by GS
Capital Partners, L.P. will  be 1,584,240 shares,  or approximately    % of  the
Common Stock.
 
    In  accordance with the terms of  the Merger Agreement, following the Merger
the Board of Directors of WFM will take action to increase the authorized number
of directors by two members, and the Carlyle Group and GS Capital Partners, L.P.
each will be entitled to designate one  representative to be named to the  Board
of  Directors of WFM  to fill the  newly created vacancies.  Thereafter, WFM has
agreed to nominate and use its best reasonable efforts to cause the election  of
a  representative for each of the Carlyle Group and GS Capital Partners, L.P. to
the WFM Board of Directors so long as that group beneficially owns at least  50%
of  the WFM Shares  issued to such  shareholder or group  in connection with the
Merger.
 
    Fresh Fields  has notified  WFM that  David W.  Dupree and  Elizabeth  Cogan
Fascitelli  have been designated  as the initial  representatives of the Carlyle
Group and GS Capital Partners, L.P., respectively, for election to the WFM Board
of Directors following the Merger.
 
    DAVID W. DUPREE,  age 43, is  a Managing  Director of The  Carlyle Group,  a
Washington,  D.C., based  merchant banking concern,  where he  has been employed
since 1992. From 1990 to 1992, Mr.  Dupree was a Principal in Corporate  Finance
with   Montgomery   Securities,  and   from  1988   to  1990   he  was   a  Vice
President-Corporate Finance at Alex. Brown &  Sons. Mr. Dupree is a director  of
Care Systems, Inc.
 
    ELIZABETH  COGAN FASCITELLI,  age 38,  has been  employed by  the investment
banking firm of Goldman, Sachs & Co. since 1984, and since 1988 has served as  a
Vice President in that concern's
 
                                       29
<PAGE>
Investment Banking Division, Principal Investment Area. Ms. Fascitelli serves on
the  Boards of Directors of Globe Manufacturing Co., Neuromedical Systems, Inc.,
and The Cosmetics Plus Group Ltd.
 
    WFM's Restated  Articles of  Incorporation provide  that a  director of  WFM
shall  not be liable to WFM  or its shareholders for an  act or omission in such
capacity as a director, except for liability as a result of (i) a breach of  the
director's  duty of loyalty to  WFM or its shareholders;  (ii) acts or omissions
not in good faith that involve intentional misconduct or a knowing violation  of
law;  (iii) transactions from  which the director  received an improper benefit,
whether or not the benefit resulted from an action taken within the scope of the
director's office; (iv) acts or omissions for which the liability of a  director
is  expressly  provided by  law; or  (v) an  act related  to the  unlawful stock
repurchase or payment of a dividend.
 
TERMINATION AND AMENDMENT OF MERGER AGREEMENT
 
    The Merger Agreement may be terminated and the Merger abandoned at any  time
prior  to the Effective  Time of the Merger  (a) by the  mutual consent of Fresh
Fields and WFM; (b)  by WFM if  there has been  a material misrepresentation  or
breach  of warranty  in the representations  and warranties of  Fresh Fields set
forth in the Merger Agreement or a failure to perform in any material respect  a
covenant  on  the part  of  Fresh Fields  with  respect to  its representations,
warranties and covenants  set forth  in the  Merger Agreement  or any  condition
precedent  to WFM's obligation  to close has  not been satisfied  by the closing
date (unless the failure  to perform a  covenant is capable  of cure, and  Fresh
Fields  cures such failure within the ten  days from the date it receives notice
of the failure  from WFM);  (c) by  Fresh Fields if  there has  been a  material
misrepresentation or breach of warranty in the representations and warranties of
WFM  set forth in the  Merger Agreement or a failure  to perform in any material
respect a  covenant on  the part  of WFM  with respect  to its  representations,
warranties  and covenants  set forth in  the Merger Agreement,  or any condition
precedent to Fresh  Field's obligation to  close has not  been satisfied by  the
closing  date (unless the failure to perform  a covenant is capable of cure, and
WFM cures such failure within ten days  from the date it receives notice of  the
failure  from Fresh Fields); (d) by either WFM or Fresh Fields if the Merger has
not been consummated by  the later of  60 days following  mailing of this  Proxy
Statement/Prospectus  or  October  31,  1996 (which  date  will  be  extended to
December 31, 1996 if all conditions precedent to the obligations of the  parties
have  been satisfied by  October 31, 1996,  other than the  receipt of approvals
under the HSR Act), unless such failure of consummation is due to the failure of
the terminating  party to  perform  or observe  the covenants,  agreements,  and
conditions  of the  Merger Agreement  to be  performed or  observed by  it at or
before the  closing date;  (e)  by either  WFM or  Fresh  Fields if  the  Merger
violates  any  nonappealable final  order, decree  or judgment  of any  court or
governmental body or agency; (f) by Fresh Fields, if in the exercise of the good
faith judgment  of its  Board of  Directors (which  judgment is  based upon  the
advice  of independent, outside legal counsel) as to its fiduciary duties to its
shareholders such  termination  is required  by  reason of  another  acquisition
proposal;  or (g) by WFM,  if the Fresh Fields'  Board of Directors withdraws or
materially modifies or changes its  recommendation to the shareholders of  Fresh
Fields  to approve the  Merger Agreement and  the Merger and  if there exists at
such time an acquisition proposal.
 
EXPENSES OF THE MERGER
 
    If the Merger is  consummated, WFM will generally  bear the expenses of  the
Merger.  See Note 6 under the caption  "Pro Forma Financial Information." If the
Merger is not  consummated, the  Merger Agreement  provides that  WFM and  Fresh
Fields  will generally bear  their respective costs and  expenses of the Merger.
If, however,  the Merger  Agreement is  terminated by  Fresh Fields  because  of
another  acquisition  proposal  or  if Fresh  Fields  enters  into  a definitive
agreement with respect to any acquisition proposal with any party other than WFM
on or before October 31, 1996,  and such acquisition proposal is consummated  on
or  before October 30, 1997, Fresh Fields has agreed to pay WFM a cash fee of $5
million dollars. If the Merger Agreement is terminated because the  shareholders
of  WFM fail to approve the Merger, WFM has agreed to reimburse Fresh Fields for
its expenses incurred  in connection  with the  transaction up  to $650,000.  If
Fresh Fields terminates the Merger
 
                                       30
<PAGE>
Agreement because WFM fails to call a meeting of its shareholders, recommend the
Merger  for approval  by its  shareholders or  furnish its  shareholders a proxy
statement relating to the Merger, WFM has agreed to pay Fresh Fields a fee of $5
million dollars in lieu of the $650,000.
 
FEDERAL INCOME TAX CONSEQUENCES
 
    The following discussion is  a general summary  of certain material  federal
income  tax consequences anticipated to  occur as a result  of the Merger and is
based on relevant provisions  of the Internal Revenue  Code of 1986, as  amended
(the   "Code"),  Treasury  regulations   promulgated  thereunder  and  published
positions of the Internal  Revenue Service ("IRS"), all  of which is subject  to
change.  In addition,  the conclusions  expressed herein  are based  solely on a
review of  the  Merger Agreement  and  related documents,  and  certain  factual
assumptions  with respect to  the Fresh Fields shareholders  have been made. The
Merger is not conditioned upon the receipt  by WFM, the WFM Subsidiary or  Fresh
Fields  of a ruling of the IRS with  respect to the tax treatment of the Merger.
The IRS is not being requested to issue  a ruling as to the tax consequences  of
the  Merger.  It  is,  however,  a  condition  to  Fresh  Field's  obligation to
consummate the Merger that it has received  an opinion from counsel to WFM  with
respect to the tax treatment of the Merger.
 
    The  Merger will be treated as  a tax-free reorganization for federal income
tax purposes so  that no gain  or loss will  be recognized by  the Fresh  Fields
shareholders, except for cash received in lieu of fractional shares.
 
    The  federal  income tax  consequences  of the  Merger  to the  Fresh Fields
shareholders are expected to be as follows:
 
        (i) The Merger will  constitute a reorganization  within the meaning  of
    Section 368(a)(1)(A), as described in Section 368(a)(2)(e), of the Code;
 
        (ii)  No gain or  loss will be  recognized to the  shareholders of Fresh
    Fields upon their  receipt of  the WFM Shares  in exchange  for their  Fresh
    Fields Shares;
 
        (iii)  The basis of the WFM Shares to be received by the shareholders of
    Fresh Fields  in  the  Merger  will  be  the  same  as  the  basis  of  such
    shareholders  in the shares  of Fresh Fields exchanged  for such WFM Shares;
    and
 
        (iv) The  holding  period  of the  WFM  Shares  to be  received  by  the
    shareholders  of Fresh Fields will include the period during which they held
    their Fresh Fields Shares exchanged for the WFM Shares.
 
    A shareholder of Fresh Fields who perfects his or her appraisal rights under
the laws of Delaware and receives payment in cash for the "fair value" of his or
her Fresh Fields Shares  will be treated  as having received  such payment in  a
redemption  of Fresh Fields Shares  subject to the provisions  of Section 302 of
the Code. In general,  a dissenting shareholder of  Fresh Fields will  recognize
capital  gain or  loss measured  by the  difference between  the amount  of cash
received by such  Fresh Fields  shareholder in  payment for  their Fresh  Fields
Shares and the basis of such shareholder's Fresh Fields Shares.
 
    THE  FOREGOING DISCUSSION IS FOR GENERAL INFORMATION ONLY AND IS INTENDED TO
BE A  SUMMARY  OF  THE  PRINCIPAL  FEDERAL  INCOME  TAX  CONSIDERATIONS  OF  THE
TRANSACTION.  IT IS NOT INTENDED AS  AN ALTERNATIVE FOR INDIVIDUAL TAX PLANNING.
EACH SHAREHOLDER OF  FRESH FIELDS  SHOULD CONSULT HIS  OR HERS  OWN TAX  ADVISOR
CONCERNING  FEDERAL, STATE,  LOCAL AND OTHER  TAX CONSEQUENCES OF  THE MERGER TO
SUCH HOLDER.
 
APPRAISAL RIGHTS OF DISSENTING SHAREHOLDERS
 
    SHAREHOLDERS OF WFM.  The shareholders of WFM will not have under the  Texas
Business Corporation Act ("TBCA") any right to seek an appraisal of their shares
on account of the Merger.
 
                                       31
<PAGE>
    SHAREHOLDERS  OF FRESH FIELDS.  Holders  of Fresh Fields Shares are entitled
to appraisal rights under  Section 262 of the  Delaware General Corporation  Law
("DGCL") ("Section 262"). Section 262 is reprinted in its entirety as Appendix C
to  this Proxy Statement/Prospectus.  All references in Section  262 and in this
summary to a  "shareholder" are  to the  record holder  of the  shares of  Fresh
Fields  capital stock as to which appraisal rights are asserted. A person having
a beneficial interest in Fresh Fields Shares that are held of record in the name
of another person, such as a broker  or nominee, must act promptly to cause  the
record  holder to  follow the  steps summarized below  properly and  in a timely
manner to perfect whatever appraisal rights the beneficial owner may have.
 
    The following discussion is not a complete statement of the law relating  to
appraisal  rights and is qualified  in its entirety by  reference to Appendix C.
THIS DISCUSSION AND APPENDIX  C SHOULD BE REVIEWED  CAREFULLY BY ANY HOLDER  WHO
WISHES  TO EXERCISE  STATUTORY APPRAISAL  RIGHTS OR  WHO WISHES  TO PRESERVE THE
RIGHT TO DO SO BECAUSE FAILURE STRICTLY TO COMPLY WITH THE PROCEDURES SET  FORTH
HEREIN AND THEREIN WILL RESULT IN THE LOSS OF APPRAISAL RIGHTS.
 
    Each  shareholder  electing  to demand  the  appraisal of  his  shares shall
deliver to Fresh  Fields a  written demand  for appraisal  of his  or her  Fresh
Fields  Shares within 20 days after the  date Fresh Fields has timely mailed, as
required pursuant to Delaware law, to the shareholders of Fresh Fields notice of
the Effective time of the Merger, that appraisal rights are available and that a
copy of the applicable section of the Delaware law is enclosed. The demand  must
reasonably  inform Fresh Fields of the identity  of the shareholder and that the
shareholder intends thereby to demand the appraisal of his Fresh Fields  Shares.
This written demand for appraisal of the Fresh Fields Shares must be in addition
to  and separate  from any  proxy or  vote against  the Merger.  Voting against,
abstaining from voting or failing  to vote on the  Merger will not constitute  a
demand for appraisal within the meaning of Section 262. Any shareholder electing
to  demand  his appraisal  rights  will not  be  granted appraisal  rights under
Section 262 if  such shareholder  has either  voted in  favor of  the Merger  or
consented thereto in writing. Additionally, appraisal rights will not be granted
under  Section 262  if the  shareholder does  not continuously  hold through the
Effective Time his or her  Fresh Fields Shares with respect  to which he or  she
demands appraisal.
 
    A demand for appraisal must be executed by or for the shareholder of record,
fully  and correctly, as  such shareholder's name appears  on the certificate or
certificates representing Fresh Fields  Shares. If the  Fresh Fields Shares  are
owned  of record  in a  fiduciary capacity,  such as  by a  trustee, guardian or
custodian, such demand must  be executed by the  fiduciary. If the Fresh  Fields
Shares  are owned of  record by more than  one person, as in  a joint tenancy or
tenancy in  common,  such  demand must  be  executed  by all  joint  owners.  An
authorized  agent, including an agent for two  or more joint owners, may execute
the demand for appraisal  for a shareholder of  record; however, the agent  must
identify  the record owner  and expressly disclose the  fact that, in exercising
the demand, such person is acting as agent for the record owner.
 
    A record owner, such as a broker, who holds Fresh Fields Shares as a nominee
for others,  may exercise  appraisal rights  with respect  to the  Fresh  Fields
Shares held for all or less than all beneficial owners of Fresh Fields Shares as
to  which such person is the record owner.  In such case the written demand must
set forth the number of  shares of Fresh Fields  Shares covered by such  demand.
Where the number of Fresh Fields Shares is not expressly stated, the demand will
be  presumed to cover  all Fresh Fields  Shares outstanding in  the name of such
record owner. Beneficial  owners who  are not record  owners and  who intend  to
exercise  appraisal rights should  instruct the record  owner to comply strictly
with the statutory requirements with respect to the exercise of appraisal rights
before the date of the Special Meeting.
 
                                       32
<PAGE>
    A shareholder who elects to exercise  appraisal rights must mail or  deliver
his  or her written demand to the  Secretary of Fresh Fields. The written demand
for appraisal  must specify  the  shareholder's name  and mailing  address,  the
number  of  Fresh  Fields Shares  owned,  and  that the  shareholder  is thereby
demanding appraisal of his or her Fresh Fields Shares. Within ten days after the
Effective Time, Fresh Fields  must provide notice to  all shareholders who  have
complied with Section 262 and have not voted for or consented to adoption of the
Merger Agreement.
 
    Within  120  days  after the  Effective  Time,  either Fresh  Fields  or any
shareholder who has  complied with the  required conditions of  Section 262  may
file  a  petition in  the  Delaware Court  of  Chancery (the  "Delaware Chancery
Court") demanding a determination of the value of the Fresh Fields Shares of the
dissenting shareholders. If a petition for an appraisal is timely filed, after a
hearing on  such petition,  the  Delaware Chancery  Court will  determine  which
shareholders are entitled to appraisal rights and will appraise the Fresh Fields
Shares  owned by  such shareholders,  determining the  fair value  of such Fresh
Fields Shares, exclusive of any element of value arising from the accomplishment
or expectation of the Merger, together with a fair rate of interest to be  paid,
if  any, upon the  amount determined to  be the fair  value. In determining such
fair value, the  Delaware Chancery Court  is to take  into account all  relevant
factors.
 
    Shareholders  considering  seeking appraisal  should have  in mind  that the
"fair value" of their Fresh Fields Shares determined under Section 262 could  be
more  than, the same as or less than  the Merger Consideration to be received by
Fresh Fields shareholders in the Merger, and that opinions of investment banking
firms as to fairness,  from a financial  point of view, are  not opinions as  to
fair  value  under Section  262. The  cost  of the  appraisal proceeding  may be
determined by the Delaware Chancery Court  and taxed against the parties as  the
Delaware  Chancery Court deems equitable  in the circumstances. Upon application
of a dissenting shareholder, the Delaware Chancery Court may order that all or a
portion of the  expenses incurred  by any dissenting  shareholder in  connection
with   the  appraisal  proceeding,   including  without  limitation,  reasonable
attorneys' fees  and the  fees and  expenses  of experts,  be charged  pro  rata
against the value of all Fresh Fields Shares entitled to appraisal.
 
    Any  shareholder who has duly demanded  appraisal in compliance with Section
262 will not, from  and after the  Effective Time, be entitled  to vote for  any
purpose  the Fresh Fields Shares subject to such demand or to receive payment of
dividends or  other  distributions  on  such Fresh  Fields  Shares,  except  for
dividends  or distributions payable to shareholders of record at a date prior to
the Effective Time.
 
    At any time within 60 days  after the Effective Time, any shareholder  shall
have  the right to  withdraw his or her  demand for appraisal  and to accept the
terms offered in the Merger; after this period, the shareholder may withdraw his
or her  demand for  appraisal  only with  the consent  of  Fresh Fields.  If  no
petition for appraisal is filed with the Delaware Chancery Court within 120 days
after the Effective Time, shareholders' rights to appraisal shall cease, and all
holders  of  Fresh  Fields  Shares  shall  be  entitled  to  receive  the Merger
Consideration as provided for in the Merger Agreement. Inasmuch as Fresh  Fields
has  no obligation to file  such a petition, and has  no present intention to do
so, any shareholder who desires such a  petition to be filed is advised to  file
it on a timely basis. However, no petition timely filed in the Delaware Chancery
Court  demanding appraisal shall be dismissed  as to any shareholder without the
approval of the Delaware  Chancery Court, and such  approval may be  conditioned
upon such terms as the Delaware Chancery Court deems just.
 
    For  a discussion of certain federal  income tax consequences resulting from
the exercise of dissenters' appraisal rights  see "The Merger -- Federal  Income
Tax Consequences".
 
                                       33
<PAGE>
                        PRO FORMA FINANCIAL INFORMATION
 
    The  following unaudited  pro forma combined  condensed financial statements
assume a business combination  between WFM and Fresh  Fields accounted for on  a
pooling-of-interests   basis.  The   pro  forma   combined  condensed  financial
statements are based on the  respective historical financial statements and  the
notes thereto, which are incorporated by reference or included elsewhere herein.
The  pro forma  combined condensed  balance sheet  combines WFM's  April 7, 1996
unaudited condensed consolidated balance sheet with Fresh Fields' March 30, 1996
unaudited condensed balance sheet. The  pro forma combined condensed  statements
of  operations  combine WFM's  historical  condensed consolidated  statements of
operations for the three  fiscal years ended September  24, 1995, September  25,
1994  and September 26,  1993 and the unaudited  twenty-eight week periods ended
April 7, 1996 and April 9,  1995 with the corresponding Fresh Fields  historical
condensed  statements of operations  for the three  fiscal years ended September
30, 1995, December  31, 1994 and  January 1, 1994  and the unaudited  twenty-six
week  periods ended March 30, 1996 and  April 1, 1995, respectively. The amounts
included as Fresh Fields historical amounts have been reclassified to conform to
classifications used by WFM.
 
    The pro forma information is presented for illustrative purpose only and  is
not,  in the opinion of WFM's management, indicative of the operating results or
financial position that would have occurred if the business combination had been
consummated at the  beginning of the  periods presented, because  the pro  forma
financial information does not include pro forma adjustments for certain changes
to  be made after the Merger, including reductions in general and administrative
expenses. Nor is the pro  forma financial information necessarily indicative  of
future operating results or financial position.
 
    These  pro  forma combined  condensed financial  statements and  the related
notes should be read in  conjunction with the consolidated historical  financial
statements and the related notes thereto of WFM, which have been incorporated by
reference, and the historical financial statements and the related notes thereto
of Fresh Fields included elsewhere herein. See "Index to Financial Statements."
 
                                       34
<PAGE>
                   WHOLE FOODS MARKET, INC. AND SUBSIDIARIES
 
              UNAUDITED PRO FORMA COMBINED CONDENSED BALANCE SHEET
 
                                 APRIL 7, 1996
 
                                     ASSETS
 
<TABLE>
<S>                                                                            <C>
Current assets:
  Cash and cash equivalents..................................................  $   6,294,000
  Merchandise inventories....................................................     36,018,000
  Trade accounts receivable and other current assets.........................     11,705,000
                                                                               -------------
    Total current assets.....................................................     54,017,000
 
Net property and equipment...................................................    186,117,000
Excess of cost over net assets acquired......................................     37,050,000
Other assets.................................................................     13,955,000
                                                                               -------------
                                                                               $ 291,139,000
                                                                               -------------
                                                                               -------------
 
                            LIABILITIES AND SHAREHOLDERS' EQUITY
Current liaibilities:
  Current installments of long-term debt and capital lease obligations.......  $   1,305,000
  Trade accounts payable.....................................................     20,855,000
  Accrued expenses and other.................................................     28,983,000
                                                                               -------------
    Total current liabilities................................................     51,143,000
 
Long-term debt and capital lease obligations, less current installments......     69,617,000
Other long-term liabilities..................................................      9,363,000
                                                                               -------------
    Total liabilities........................................................    130,123,000
 
Shareholders' equity:
  Preferred stock, $.01 par value, 5,000,000 shares authorized, none
   outstanding                                                                      --
  Common stock, no par value; 30,000,000 shares authorized; 19,311,987 shares
   issued and outstanding....................................................    164,733,000
  Retained deficit...........................................................     (3,717,000)
                                                                               -------------
    Total shareholders' equity...............................................    161,016,000
 
Commitments and contingencies
                                                                               -------------
                                                                               $ 291,139,000
                                                                               -------------
                                                                               -------------
</TABLE>
 
                                       35
<PAGE>
                   WHOLE FOODS MARKET, INC. AND SUBSIDIARIES
 
        UNAUDITED PRO FORMA COMBINED CONDENSED STATEMENTS OF OPERATIONS
 
TWENTY-EIGHT WEEKS ENDED APRIL 7, 1996 AND APRIL 9, 1995 AND FISCAL YEARS ENDED
         SEPTEMBER 24, 1995, SEPTEMBER 25, 1994 AND SEPTEMBER 26, 1993
 
<TABLE>
<CAPTION>
                                                                       FISCAL YEAR    FISCAL YEAR    FISCAL YEAR
                                        TWENTY-EIGHT   TWENTY-EIGHT       ENDED          ENDED          ENDED
                                         WEEKS ENDED    WEEKS ENDED   SEPTEMBER 24,  SEPTEMBER 25,  SEPTEMBER 26,
                                        APRIL 7, 1996  APRIL 9, 1995      1995           1994           1993
                                        -------------  -------------  -------------  -------------  -------------
<S>                                     <C>            <C>            <C>            <C>            <C>
Sales.................................  $ 439,219,000  $ 349,715,000   $696,990,335   $572,050,213   $439,254,437
Cost of goods sold and occupancy
 costs................................    294,071,000    237,263,000   471,516,589    387,682,184    297,647,419
                                        -------------  -------------  -------------  -------------  -------------
    Gross profit......................    145,148,000    112,452,000   225,473,746    184,368,029    141,607,018
 
Direct store expenses.................    115,100,000     87,567,000   178,534,824    144,383,254    113,690,274
Pre-opening costs.....................      2,654,000      2,012,000     4,568,982      3,386,557      4,985,346
General and administrative expenses...     17,935,000     14,454,000    30,321,318     25,151,336     21,643,628
Store relocation costs................      2,376,000      6,430,000     8,090,348      5,757,670      2,456,998
Non-recurring expenses related to
 earthquake...........................       --             --             --             281,919        --
Merger transaction costs..............       --             --             --             --           3,093,620
                                        -------------  -------------  -------------  -------------  -------------
    Income (loss) from operations.....      7,083,000      1,989,000     3,958,274      5,407,293     (4,262,848)
                                        -------------  -------------  -------------  -------------  -------------
 
Other income (expense):
  Interest income (expense), net......     (1,700,000)      (205,000)   (1,135,114)       263,253        535,998
                                        -------------  -------------  -------------  -------------  -------------
    Income (loss) before income tax
     expense..........................      5,383,000      1,784,000     2,823,160      5,670,546     (3,726,850)
 
Income tax expense....................      3,404,000      3,364,000     5,347,446      6,035,000      4,726,527
                                        -------------  -------------  -------------  -------------  -------------
    Net income (loss).................  $   1,979,000  $  (1,580,000)  $(2,524,286)   $  (364,454)   $(8,453,377)
                                        -------------  -------------  -------------  -------------  -------------
                                        -------------  -------------  -------------  -------------  -------------
Income (loss) per common and common
 equivalent share:
  Primary.............................  $        0.10  $       (0.08)  $     (0.13)   $     (0.02)   $     (0.50)
                                        -------------  -------------  -------------  -------------  -------------
  Fully diluted.......................  $        0.10  $       (0.08)  $     (0.13)   $     (0.02)   $     (0.50)
                                        -------------  -------------  -------------  -------------  -------------
Weighted average numbers of shares
 outstanding:
  Primary.............................     19,716,000     18,898,000    19,200,000     18,808,000     17,018,000
                                        -------------  -------------  -------------  -------------  -------------
  Fully diluted.......................     19,733,000     18,898,000    19,200,000     18,808,000     17,018,000
                                        -------------  -------------  -------------  -------------  -------------
</TABLE>
 
                                       36
<PAGE>
           NOTES TO PRO FORMA COMBINED CONDENSED FINANCIAL STATEMENTS
 
    The  unaudited pro forma combined condensed financial statements give effect
to the business combination  between Whole Foods Market,  Inc. and Fresh  Fields
Markets,  Inc.  accounted for  on a  pooling-of-interests  basis. The  pro forma
combined condensed financial statements are  based on the respective  historical
financial  statements and  the notes thereto.  The pro  forma combined condensed
balance sheet combines  WFM's April  7, 1996 unaudited  condensed balance  sheet
with  Fresh Fields'  March 30, 1996  unaudited condensed balance  sheet. The pro
forma combined  condensed  statements  of operations  combine  WFM's  historical
condensed consolidated statements of operations for the three fiscal years ended
September  24, 1995, September 25, 1994 and September 26, 1993 and the unaudited
twenty-eight week  periods ended  April 7,  1996 and  April 9,  1995 with  Fresh
Fields'  corresponding  historical condensed  unaudited condensed  statements of
operations for the  three fiscal years  ended September 30,  1995, December  31,
1994  and January 1, 1994 and the  unaudited twenty-six week periods ended March
30, 1996 and  April 1, 1995.  The amounts included  as Fresh Fields'  historical
amounts have been reclassified to conform to classifications used by WFM.
 
    The pro forma information is presented for illustrative purposes only and is
not  necessarily indicative of the operating  results or financial position that
would have occurred  if the  business combination  had been  consummated at  the
beginning  of the periods  presented nor is it  necessarily indicative of future
operating results or financial position.
 
    These pro forma combined  condensed financial statements  should be read  in
conjunction  with  the historical  financial  statements and  the  related notes
thereto of WFM and Fresh Fields  included or incorporated elsewhere herein.  See
"Index to Financial Statements".
 
    Adjustments to the pro forma combined condensed balance sheet and statements
of  operation  assume the  merger of  WFM  and Fresh  Fields was  consummated on
September  28,  1992.  The  transaction   has  been  accounted  for  using   the
pooling-of-interests  method of accounting. The  following adjustments have been
provided in connection with the merger in accordance with Accounting  Principles
Board Opinion No. 16:
 
        (1)  Reclassifying additional paid-in capital  of Fresh Fields to common
    stock of WFM.
 
        (2) Reflecting the estimated number of shares of WFM Common Stock to  be
    issued in exchange for all common and preferred stock of Fresh Fields on the
    conversion ratio of .6049 new shares of Whole Foods for every existing share
    of  Fresh  Fields common  and preferred  stock, or  5,173,000 shares  of WFM
    Common Stock for 8,552,000 shares  of Fresh Fields common equivalent  shares
    assumed to be outstanding at the date of the Merger. The number of shares of
    WFM  Common Stock to be  issued in the exchange  was based on the assumption
    that the Determination  Price is  $26 per share,  which is  the average  per
    share  closing price  of WFM Common  Stock over the  twenty days immediately
    preceding June  17, 1996,  the date  the merger  agreement was  signed.  The
    Merger  Agreement provides that the Determination  Price used to compute the
    number of WFM common shares  to be exchanged will not  be less than $24  per
    share  nor more than $28 per share.  Using these prices, the range of shares
    that could be issued is 4,804,000 to 5,604,000, plus additional shares to be
    reserved for Included In-The-Money Options.
 
        (3) Prior  to the  combination, Fresh  Fields' fiscal  year ended  on  a
    fifty-two  or  fifty-three week  period ending  on  the Saturday  closest to
    December  31.  In  recording  the  pooling-of-interests  combination,  Fresh
    Fields' financial statements for the 52-week period ended September 30, 1995
    were  combined with the  Company's financial statements  for the fiscal year
    ended September 24,  1995, and  Fresh Fields' financial  statements for  the
    fifty-two  week  period ended  December 31,  1994  and the  fifty-three week
    period ended  January 1,  1994 were  combined with  the Company's  financial
    statements  for the fiscal years ended  September 25, 1994 and September 26,
    1993, respectively. Fresh  Fields' unaudited results  of operations for  the
    thirteen  weeks  ended December  31,  1994 included  sales  of approximately
    $45,911,000 and a net loss of approximately
 
                                       37
<PAGE>
     NOTES TO PRO FORMA COMBINED CONDENSED FINANCIAL STATEMENTS (CONTINUED)
    $6,895,000. An  adjustment  has been  made  to shareholders'  equity  as  of
    September  24,  1995, to  eliminate the  effect  of including  Fresh Fields'
    results of operations for the three months ended December 31, 1994, in  both
    years ended September 24, 1995 and September 25, 1994.
 
        (4)  Fresh Fields has  incurred net operating  losses for federal income
    tax purposes of approximately $29.1  million through December 31, 1995.  The
    income  tax  expense  for all  years  shown  in the  accompanying  pro forma
    combined condensed financial statements is the expense associated with WFM's
    income before taxes. Based on Fresh Fields past history of operating  losses
    and  the limitations on utilizing net operating  losses in any one year as a
    result of certain changes  in control, it does  not appear more likely  than
    not  on a historical basis  that any of the  net operating losses would have
    been able to  have been  utilized. Therefore,  for income  tax purposes  the
    losses  incurred by Fresh Fields cannot be  used to offset the income earned
    by WFM and no deferred tax asset  has been recorded in the accompanying  pro
    forma combined condensed financial statements.
 
        (5)  In preparing the  unaudited pro forma  combined condensed financial
    statements, certain accounting  policies of  Fresh Fields  related to  asset
    capitalization and deferred rent were conformed to those used by WFM.
 
        (6)   The  estimated   merger  transaction   expenses  of  approximately
    $10,000,000 have not been  recorded in the  accompanying pro forma  combined
    condensed financial statements. Such expenses will be deferred when incurred
    and  charged to expense upon consummation of the transaction. These expenses
    exclude the  anticipated costs  associated  with the  closing of  the  Fresh
    Fields  Elston store in Chicago,  Illinois, as well as  any other costs that
    may be incurred in connection with any additional store closing.
 
                                       38
<PAGE>
                       COMPARISON OF SHAREHOLDERS' RIGHTS
 
    WFM is incorporated under the laws of the State of Texas and Fresh Fields is
incorporated under  the  laws  of  the  state  of  Delaware.  The  Fresh  Fields
shareholders,  whose rights as  shareholders are currently  governed by Delaware
law and  Fresh Fields'  Amended and  Restated Certificate  of Incorporation  and
Bylaws,  will become  upon consummation of  the Merger shareholders  of WFM, and
their rights  will be  governed by  Texas  law and  WFM's Restated  Articles  of
Incorporation  and Bylaws. Certain differences between  the rights of holders of
Common Stock and the Fresh Fields capital stock are summarized below.
 
    The following summary  does not purport  to be a  complete statement of  the
rights  of  WFM  shareholders  under applicable  Texas  law  and  WFM's Restated
Articles of Incorporation  and Bylaws, or  the rights of  shareholders of  Fresh
Fields  under applicable  Delaware law  and Fresh  Fields' Amended  and Restated
Certificate of  Incorporation  and  Bylaws.  The summary  is  qualified  in  its
entirety  by  reference to  the TBCA  and the  Delaware General  Corporation Law
("DGCL") and  the  WFM Restated  Articles  of Incorporation  and  Fresh  Fields'
Amended and Restated Certificate of Incorporation.
 
AUTHORIZED CAPITAL STOCK
 
    WFM  is authorized to issue 30,000,000 shares of Common Stock, no par value,
of which approximately 14,273,911 shares were  outstanding as of June 30,  1996,
and  5,000,000 shares  of Preferred Stock,  $.01 par  value ("Preferred Stock"),
none of which are outstanding. A proposal will be made at the Special Meeting to
increase the number of shares  of Common Stock to  50 million. See "Increase  in
Authorized Number of Shares of WFM Common Stock."
 
    WFM  may  issue Preferred  Stock  in one  or more  series  and the  Board of
Directors may  designate the  dividend  rate, voting  rights and  other  rights,
preferences  and restrictions of  each series. It  is not possible  to state the
actual effect of the issuance of any  shares of Preferred Stock upon the  rights
of  holders of the Common  Stock until the Board  of Directors of WFM determines
the specific rights of  holders of such Preferred  Stock. However, such  effects
might  include, among other  things, restricting dividends  on the Common Stock,
diluting the voting power of the Common Stock, impairing the liquidation  rights
of  the  Common Stock  and delaying  or preventing  a change  in control  of WFM
without further action by the shareholders.
 
    Fresh Fields is authorized to issue  (i) 15,000,000 shares of Common  Stock,
$0.01  par value  per share  (the "Fresh  Fields Common  Stock"); (ii) 1,953,390
shares of Class  A Preferred  Stock, $0.01  par value  per share  (the "Class  A
Stock");  (iii) 3,000,000 shares of Class B Preferred Stock, $0.01 par value per
share (the "Class B Stock"); (iv)  1,810,032 shares of Class C Preferred  Stock,
$0.01 par value per share (the "Class C Stock"); (v) 1,085,780 shares of Class D
Preferred  Stock, $0.01  par value  per share  (the "Class  D Stock");  and (vi)
400,000 shares of Class E Preferred Stock, $0.01 par value per share (the "Class
E Stock"). As of  June 30, 1996,  603,821 shares of  Fresh Fields Common  Stock,
1,953,390  shares of Class A Stock, 3,000,000 shares of Class B Stock, 1,810,032
shares of Class C Stock, 877,207 shares of Class D Stock, and no shares of Class
E Stock were outstanding.
 
VOTING RIGHTS
 
    Holders of Common Stock  are entitled to  one vote per  share on any  matter
submitted  to  the vote  or consent  of shareholders,  and cumulative  voting is
prohibited in the election of directors.
 
    The holders of Fresh Fields Common Stock are entitled to one vote per  share
on  all matters on  which shareholders of  Fresh Fields are  entitled to vote or
consent. The shares  of the Fresh  Fields Preferred Stock  are convertible  into
Fresh  Fields Common Stock and each  outstanding share of Fresh Fields Preferred
Stock has the  number of votes  equal to the  number of shares  of Fresh  Fields
Common  Stock into  which such  share of  Preferred Stock  may be  converted. In
addition, the Class A Stock, Class B Stock, Class C Stock and Class D Stock vote
separately as  a class  when considering  (i)  any changes  to the  Amended  and
Restated  Certificate of Incorporation  that may affect  adversely that class of
Fresh Fields Preferred  Stock, (ii)  authorizing the issuance  of capital  stock
ranking senior to or on
 
                                       39
<PAGE>
parity with that particular class, or (iii) to approve any merger, consolidation
or  sale  of  all or  substantially  all of  the  assets  of Fresh  Fields  in a
transaction in which  the holders of  voting securities of  Fresh Fields do  not
continue  to own at least 51% of  the voting securities of the surviving entity.
Approval of  any of  the  above enumerated  events, where  applicable,  requires
separate  approval  of each  of  the following:  a  majority of  the  issued and
outstanding shares of Class A Stock, 75%  of the issued and outstanding Class  B
Stock, 75% of the issued and outstanding Class C Stock and 75% of the issued and
outstanding Class D Stock.
 
DIVIDEND AND RELATED ISSUES
 
    Subject  to preferences that may be  applicable to any outstanding Preferred
Stock, the holders of Common Stock of  WFM are entitled to receive ratably  such
dividends,  if  any, as  may  be declared  from  time to  time  by the  Board of
Directors  out  of  funds  legally  available  therefor.  The  Common  Stock  is
non-assessable,  not redeemable, does not have  any conversion rights and is not
subject to call. Holders of shares of Common Stock have no preemptive rights  to
maintain  their respective percentage of ownership  in future offerings or sales
of stock by WFM.
 
    Under Delaware law, dividends may be paid by Fresh Fields out of either  (1)
surplus  or (2) out of its net profits for the fiscal year in which the dividend
is declared  and/or  the preceding  fiscal  year,  except when  the  capital  is
diminished  to  an  amount  less  than  the  aggregate  amount  of  the  capital
represented  by  issued  and  outstanding  stock  having  a  preference  on  the
distribution  of  assets.  Unless  the  certificate  of  incorporation  provides
otherwise, the shareholders  of a  Delaware corporation do  not have  preemptive
rights.  The Fresh Fields Certificate of  Incorporation does not provide for any
preemptive rights to the holders of Fresh Fields Common Stock, but does  provide
certain preemptive rights to the holders of its Preferred Stock.
 
AMENDMENTS TO CHARTER AND BYLAWS
 
    The  TBCA permits  a corporation to  amend its articles  of incorporation so
long  as  the  amended  articles   of  incorporation  contain  only   provisions
permissible  in original  articles of incorporation  filed at the  time when the
amendment is filed. Any amendment to the articles of incorporation requires  the
approval of at least two-thirds of the shareholders entitled to vote, unless the
articles  of incorporation  permits a  lesser amount.  The Restated  Articles of
Incorporation of WFM  permits charter  amendments to be  approved by  a vote  or
consent of a majority of all of the outstanding shares of Common Stock.
 
    Under  the TBCA, the power to adopt,  amend, or repeal bylaws rests with the
board of directors unless (i) the  articles of incorporation reserves the  power
exclusively  to the shareholders  in whole or  in part or  (ii) the shareholders
expressly reserve the  power to amend  or repeal a  particular bylaw. Under  the
TBCA,   unless  the  articles  of  incorporation  or  a  bylaw  adopted  by  the
shareholders provides otherwise,  the shareholders'  power to  amend, repeal  or
adopt  bylaws is concurrent with that of the directors. The WFM Bylaws expressly
authorize the Board of Directors of WFM to adopt, alter, amend or repeal the WFM
Bylaws by a majority vote at and meeting at which a quorum is present.
 
    Amendments to  the  Fresh  Fields  Certificate  of  Incorporation  generally
require  the approval of the holders of  a majority of all outstanding shares of
Fresh Fields capital stock (with, in each case, each shareholder being  entitled
to  one vote for each share so held).  However, in the case of amendments to the
Fresh Fields Certificate that alter or change the powers, preferences or special
rights of a class  of stock so  as to adversely affect  the holders thereof,  on
certain  matters related to the specific rights  of a class or series of capital
stock, and on all matters  where a separate class  vote is required by  Delaware
law  and  the  holders of  the  Fresh Fields  Common  Stock and  the  classes of
preferred stock, as the case may be, are  entitled to vote as a class, with  the
result  that no such amendment  may be effected without  the affirmative vote of
the holders of a  majority of the  total shares of such  class entitled to  vote
thereon.  In  addition,  amendments to  the  Fresh Fields  Certificate  that may
adversely affect the rights of the Class B Stock, Class C Stock or Class D Stock
requires the approval of 75% of the issued and outstanding shares of that class.
Matters on  which a  class vote  is required  include amendments  to change  the
authorized  number  of  shares  of  such  class,  dividend  rights,  liquidation
 
                                       40
<PAGE>
rights and to change the par value per share of such class. The Bylaws of  Fresh
Fields  may be amended by  the shareholders of Fresh Fields  and by the Board of
Directors of Fresh Fields,  subject to the rights  of the shareholders to  amend
such Bylaws.
 
APPROVAL OF, AND SPECIAL RIGHTS WITH RESPECT TO, MERGERS OR CONSOLIDATIONS AND
CERTAIN OTHER TRANSACTIONS; APPRAISAL RIGHTS
 
    Fresh  Fields is not subject to Section  203 of the DGCL, governing business
combinations with affiliated parties and does not otherwise have any  particular
anti-takeover  or other  provisions in  its Certificate  of Incorporation, other
than class voting on such transactions, or Bylaws.
 
    Under Delaware law, appraisal rights are generally available for the  shares
of  any class or series  of stock of Fresh Fields  in a merger or consolidation,
provided that no appraisal rights are available  for the shares of any class  or
series  of stock which, at the record date  for the meeting held to approve such
transaction,  were  either  (i)  listed  on  a  national  security  exchange  or
designated  as a  national market  system security  on an  interdealer quotation
system by the National Association of Securities Dealers, Inc. ("NASD") or  (ii)
held  of record by more than 2,000 shareholders. Even if the shares of any class
or series of stock meet the requirements of clause (i) or (ii) above,  appraisal
rights  are available for such class or series if the holders thereof receive in
the merger  or  consolidation  anything  except: (i)  shares  of  stock  of  the
corporation  surviving  or resulting  from  such merger  or  consolidation; (ii)
shares of stock  of any other  corporation which  at the effective  date of  the
merger  or consolidation  is either listed  on a national  securities change, or
designated as  a national  market system  security on  an interdealer  quotation
system by the NASD or held of record by more than 2,000 shareholders; (iii) cash
in  lieu of  fractional shares;  or (iv)  any combination  of the  foregoing. No
appraisal rights are available to  shareholders of the surviving corporation  if
the merger did not require their approval.
 
    The   TBCA  does   not  regulate   business  combinations   with  interested
shareholders and  no comparable  provisions  have been  adopted  by WFM  in  its
Articles of Incorporation or Bylaws.
 
    Except  as  indicated  below,  under the  TBCA,  a  merger  or consolidation
generally must be approved by the holders  of at least two-thirds of all of  the
outstanding  shares of each constituent corporation entitled to vote. The merger
or consolidation of a wholly-owned subsidiary  into or with a third  corporation
does  not require shareholder approval. The sale  of all or substantially all of
the assets  of  a corporation  must  be approved  by  the holders  of  at  least
two-thirds  of the outstanding stock entitled to vote. The TBCA does not require
a shareholder vote of the surviving corporation in a merger, unless required  by
the  surviving  corporation's  articles  of  incorporation,  if  (i)  the merger
agreement does  not amend  the  existing articles  of incorporation,  (ii)  each
shareholder   of  the  surviving  corporation   whose  shares  were  outstanding
immediately before the effective date of the merger will hold the same number of
shares, with  identical  designations, preferences,  limitations,  and  relative
rights,  immediately after the merger;  (iii) the voting power  of the number of
voting shares of stock issued  and issuable as a result  of the merger does  not
exceed  by more  than 20% the  voting power  of the shares  of stock outstanding
immediately prior  to the  effective date  of  the merger;  (iv) the  number  of
participating  shares  outstanding  immediately  after  the  merger  plus  those
issuable as  a result  of  the merger  does  not exceed  by  more than  20%  the
outstanding  pre-merger total,  and (v)  the board  of directors  recommends the
plan. As permitted by the TBCA, WFM Articles of Incorporation have altered  this
provision  to permit approval by a majority  of the outstanding shares of Common
Stock.
 
    Under the TBCA, any shareholder of  a domestic corporation has the right  to
dissent  from (i) any plan of merger on  which he was entitled under the TBCA to
vote,  (ii)  any  sale,  lease,  exchange,  or  other  disposition  of  all,  or
substantially  all, of the property and assets of the corporation which required
shareholder approval, and (iii) any plan of exchange pursuant to Article 5.02 of
the TBCA in which the shares of  the shareholder are to be acquired. This  right
is  not available with  regard to a  plan of merger  in which there  is a single
surviving corporation, or from  a plan of exchange,  if (i) the affected  shares
are  listed  on  a national  securities  exchange  or held  by  more  than 2,000
shareholders and (ii) the shareholder is  not required to accept anything  other
than  shares of the  surviving corporation or  another publicly held corporation
(except for payments in lieu of fractional shares).
 
                                       41
<PAGE>
SPECIAL MEETINGS; ACTION WITHOUT MEETING
 
    Under the TBCA, special  meetings of shareholders may  be called by (i)  the
president,  (ii) the board  of directors, (iii) those  persons authorized by the
corporation's articles of incorporation  or bylaws, and (iv)  the holders of  at
least 10% of the shares entitled to vote, unless the charter specifics a greater
(but  not more than  50%) or lesser  number. The WFM  Bylaws also authorizes the
chief executive officer to call a special meeting of shareholders at any time.
 
    Any action required or permitted to be taken by shareholder vote may,  under
the  TBCA, be taken without  a meeting by written  consent describing the action
taken and signed by  the holders of all  of the shares entitled  to vote on  the
action.  The  TBCA permits  the articles  of incorporation  to permit  action by
written consent  of the  minimum number  of  votes that  would be  necessary  to
authorize  or  take  the action  at  a  meeting. The  WFM  Restated  Articles of
Incorporation does not permit shareholder action without a meeting by less  than
unanimous consent.
 
    Under  Delaware law, special  meetings of the shareholders  may be called by
the Board  of  Directors or  such  other person  as  may be  authorized  by  the
certificate of incorporation or the bylaws.
 
    Under  Delaware  law,  unless  otherwise  provided  in  the  certificate  of
incorporation, any action which may be taken  or is required to be taken at  any
annual  or  special meeting  of shareholders,  may be  taken without  a meeting,
without prior notice and without a vote, if a consent in writing, setting  forth
the  action so taken, is  signed by the holders  of outstanding stock having not
less than the minimum number  of votes that would  be necessary to authorize  or
take  such action at a meeting at which all shares entitled to vote thereon were
present and voted.
 
LIMITATIONS OF LIABILITY AND INDEMNIFICATION MATTERS
 
    The TBCA allows  corporations to  indemnify a director,  officer, agent,  or
employee  against civil or criminal liability if such person acted in good faith
and in a manner  he reasonably believed to  be in, or not  opposed to, the  best
interests  of the corporation, and,  with respect to any  criminal action, if he
had no reasonable cause to believe his conduct was unlawful. A director may  not
be  indemnified  in  respect  of  a  proceeding if  he  is  held  liable  to the
corporation or received an  improper personal benefit, except  to the extent  of
reasonable  expenses actually incurred, and no  indemnification shall be made in
respect of  any  proceeding  in  which  the person  was  guilty  of  willful  or
intentional  misconduct. In any action in which the director, officer, agent, or
employee has been successful, on the  merits or otherwise, the corporation  must
indemnify him against reasonable expenses. The indemnification provisions of the
TBCA   provide   that  they   are  not   exclusive   of  additional   rights  to
indemnification.
 
    The WFM  Articles  of  Incorporation  and  Bylaws  provide  that  directors,
officers,  employees, agents, and  persons serving in  similar capacities at the
request of the corporation  are indemnified to the  fullest extent permitted  by
the TBCA.
 
    The  TBCA also allows a corporation's articles of incorporation to eliminate
or limit a director's personal liability to the corporation or its  shareholders
for  monetary  damages for  the director's  breach  of his  fiduciary duty  as a
director. However,  the corporation  may  not eliminate  or limit  a  director's
liability  for  (i)  any  breach  of  the  director's  duty  of  loyalty  to the
corporation or its  shareholders, (ii) acts  or omissions not  in good faith  or
involving  intentional  misconduct  or a  knowing  violation of  law,  (iii) any
transaction from which  the director  derived an improper  personal benefit,  or
(iv)  an act  or omission  for which  the liability  of a  director is expressly
provided by an applicable statute.
 
    The WFM  Restated  Articles of  Incorporation  limit the  liability  of  WFM
directors  to the full extent  permitted by Texas law now  or in the future, and
state that any repeal or modification  of the TBCA provision will not  adversely
affect any right or protection of any WFM director that exists immediately prior
to such repeal or modification.
 
    Fresh  Fields's Certificate of  Incorporation provides that,  to the fullest
extent permitted by Delaware  Law, Fresh Fields's directors  will not be  liable
for  monetary damages  for breach  of the directors'  fiduciary duty  of care to
Fresh  Fields   and  its   shareholders.  The   provision  in   Fresh   Fields's
 
                                       42
<PAGE>
Certificate  of  Incorporation  does not  eliminate  the  duty of  care,  and in
appropriate circumstances  equitable remedies  such as  an injunction  or  other
forms of non-monetary relief would remain available under the DGCL.
 
          INCREASE IN AUTHORIZED NUMBER OF SHARES OF WFM COMMON STOCK
 
    WFM  is authorized to issue 30,000,000 shares of Common Stock, no par value,
of which approximately 14,273,911 shares were  outstanding as of June 30,  1996,
and  2,056,795 shares reserved for outstanding unexercised options and 5,000,000
shares of Preferred Stock, $.01 par value ("Preferred Stock"), none of which  is
outstanding. If the Merger is consummated, WFM will issue in excess of 5,000,000
additional shares of Common Stock. See "The Merger."
 
    The  Board of Directors  recommends that shareholders  vote for the proposed
amendment to increase WFM's authorized shares  of Common Stock. It is  necessary
to  increase the  Common Stock to  provide for continued  flexibility to declare
stock splits or stock dividends in  the future when appropriate or the  issuance
of additional shares (in financing or acquisitions) when appropriate. Aside from
the issuances of Common Stock pursuant to employee stock options and the Merger,
WFM  does not  currently have  plans for  the issuance  of additional  shares of
Common Stock.
 
    Approval of  the  proposed amendment  (the  text  of which  is  attached  as
Appendix D hereto) requires the affirmative vote of the holders of a majority of
the  shares of Common Stock issued and outstanding  as of the record date of the
Special Meeting.
 
    THE BOARD OF DIRECTORS  RECOMMENDS THAT SHAREHOLDERS  VOTE FOR THE  PROPOSED
ADOPTION AMENDMENT TO INCREASE WFM'S AUTHORIZED SHARES OF COMMON STOCK.
 
            AMENDMENT TO THE 1992 STOCK OPTION PLAN FOR TEAM MEMBERS
 
    The  proposed amendment  to the Team  Member Option Plan  would increase the
number of shares of common stock subject to the plan from 2 million shares to  3
million  shares. Approval of this amendment requires the affirmative vote of the
holders of a majority of  the shares of common  stock represented at the  Annual
Meeting.  THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR APPROVAL OF THE AMENDMENT
TO THE TEAM MEMBER OPTION PLAN.
 
    The purpose of  the Team  Member Option Plan  is to  encourage an  ownership
attitude among Team Members at WFM. All Team Members are eligible to participate
in  the Team Member Option Plan, subject  to length of service criteria which is
generally five  years  or 10,000  hours  of  employment with  the  Company.  The
intention  of the  Company in  administering the Team  Member Option  Plan is to
provide Team  Members  with  an  ongoing  incentive  to  increase  earnings  and
productivity,  to acknowledge superior service  contributions by Team Members to
WFM and to  recognize promotions  of Team Members.  The Board  of Directors  has
approved  the increase of shares subject to  the Team Member Option Plan in view
of the significant increase  in the number  of Team Members as  a result of  the
Merger. In order to continue to obtain the beneficial effects of the Team Member
Option  Plan, it will  be necessary to  increase the number  of shares available
under the plan to  provide for future  options that may be  granted to the  Team
Members  at the stores to be acquired  in the Merger who were formerly employees
of Fresh Fields.  This increase  is also  necessary in  order to  enable WFM  to
fulfill  its  obligations under  the Merger  Agreement  to assume  Fresh Fields'
outstanding options to its employees.
 
    As of June 30, 1996, options to purchase an aggregate of 1,771,145 shares of
common stock (net  of options canceled)  had been granted  pursuant to the  Team
Member  Option  Plan, options  to purchase  180,170  shares had  been exercised,
options to  purchase 1,590,975  shares remained  outstanding, and  only  228,855
shares  remained available  for future  grant. As of  June 30,  1996, the market
value of  all  shares  of  common  stock  subject  to  outstanding  options  was
approximately $42,161,000.00 (based
 
                                       43
<PAGE>
upon the closing sale price of the Common Stock as reported on the Nasdaq NSM on
June  28, 1996). During the 1995 fiscal year, options covering 363,400 shares of
Common Stock were granted to employees of WFM.
 
    As of June 30, 1996, the  following current executive officers named in  its
proxy  statement for  its 1996 annual  meeting of shareholders  had been granted
options under the Team Member Option Plan in the amount indicated: John  Mackey,
Chief  Executive Officer,  26,000 shares;  Peter Roy,  President, 51,000 shares;
Chris Hitt,  Regional  President,  71,700  shares;  and  Don  Moffitt,  Regional
President,  23,700 shares.  Since adoption of  the Team Member  Option Plan, all
current executive  officers, as  a  group, have  been granted  options  covering
410,550 shares of common stock which represents approximately 23.2% of the total
number of options granted pursuant to the Team Member Option Plan. The foregoing
amounts  do not include options granted under the 1987 Option and Incentive Plan
which was terminated in 1992, except as to options previously granted.
 
    Stock options  currently  issued  under  the Team  Member  Option  Plan  are
currently  entitled to "incentive stock option" treatment for federal income tax
purposes provided by  Section 422A of  the Internal Revenue  Code. An  optionee,
upon  exercise of an option under the  Team Member Option Plan, will not realize
taxable income (but may generate a tax  preference item which may result in  tax
liability  under  alternative  minimum tax  provisions),  nor will  WFM  then be
entitled to a deduction.  The gain realized upon  the subsequent disposition  of
the stock acquired upon exercise of the options will be entitled to capital gain
treatment,  provided that no such disposition is made within two years after the
option was granted and one year after the option was exercised. If such  holding
period requirements are not satisfied, the optionee will realize ordinary income
equal  to the lesser of  (i) the fair market  value of the stock  on the date of
exercise minus the  exercise price or  (ii) the amount  realized on  disposition
minus  the exercise price, and  will receive a credit  against income tax to the
extent alternative  minimum tax  liability was  incurred upon  exercise. If  the
optionee must recognize ordinary income, WFM will be entitled to a corresponding
deduction.  The foregoing statements  are based upon  current federal income tax
laws and regulations and are subject to change if the tax laws and  regulations,
or interpretations thereof, change.
 
    In  addition, the  Team Member  Option Plan  may establish  for officers and
directors of  WFM an  exemption from  the  provisions of  Section 16(b)  of  the
Exchange  Act for the grants of options.  Section 16(b) provides for recovery by
WFM of profits made by officers and directors on short-term trading in shares of
Common Stock. Grants of options to  purchase common stock under the Team  Member
Option  Plan by  officers and  employee-directors of WFM  may be  entitled to an
exemption from the operation of  Section 16(b), provided certain conditions  are
met under the rules and regulations of the Commission.
 
                                       44
<PAGE>
              AMENDMENT TO STOCK OPTION PLAN FOR OUTSIDE DIRECTORS
 
    The   Company  also  maintains  the  Directors  Plan  which  is  to  provide
independent, outside directors with  an incentive for serving  as a director  by
providing a proprietary interest in the Company through the granting of options.
Directors  who are  not employees are  entitled to participate  in the Directors
Plan. A total of  200,000 shares of  common stock are  subject to the  Directors
Plan.  Upon election  to the  Board of Directors  of the  Company, each eligible
director is granted an option to purchase 10,000 shares effective as of the date
of such election. Each  eligible director who served  on the Company's Board  of
Directors  for the previous  year will be granted  an option on  the date of the
Annual Meeting  of shareholders,  if such  director is  re-elected, to  purchase
2,000  shares  of common  stock.  The administration  of  the Directors  Plan is
provided by the Board of Directors of  WFM which generally has the authority  to
determine  the terms on which options are  granted under the Directors Plan. All
options granted under the Directors Plan must  be at an exercise price equal  to
the closing price of the Common Stock on the date of grant.
 
    Originally, options granted under the Directors Plan vested over a five-year
period  and expired after 10 years, if  not previously exercised. On November 2,
1995, the Board of  Directors of WFM  amended the Directors  Plan to change  the
vesting schedule from five years to four years and to reduce the length from ten
to seven years for options granted after that date.
 
    At June 30, 1996, the following current members of the Board of Directors of
WFM have been granted options under the Directors Plan:
 
<TABLE>
<CAPTION>
                                                                 OPTIONS GRANTED *  OPTIONS OUTSTANDING
                                                                 -----------------  -------------------
<S>                                                              <C>                <C>
John Mackey....................................................         --                  --
James P. Sud...................................................         16,000              10,000
Cristina G. Banks..............................................         21,000              21,000
Linda A. Mason.................................................         21,000              18,400
Avram J. Goldberg..............................................         14,000              14,000
Ralph Z. Sorenson..............................................         12,000              12,000
John B. Elstrott...............................................         12,000              12,000
Fred Lager.....................................................         10,000              10,000
</TABLE>
 
- ------------------------
    *As  previously indicated, all options granted under the Directors Plan must
be at an exercise price  equal to the closing price  of the Common Stock on  the
date of grant.
 
    Mr. Dupree and Ms. Fascitelli, the designated representatives of the Carlyle
Group  and GS Capital Partners,  L.P., respectively, who will  join the Board of
Directors of WFM following  the Merger, will be  eligible to be granted  options
under the Directors Plan.
 
    The  stock  options granted  under the  Directors Plan  are not  entitled to
"incentive stock option" treatment for federal income tax purposes. Accordingly,
under certain federal income  tax laws, an optionee  upon exercise of an  option
under the Directors Plan will recognize ordinary income equal to the fair market
value of the stock on the date of exercise minus the exercise price.
 
    Grants  of options under the Directors Plan to non-employee directors of WFM
are exempt from  the operation of  Section 16(b) of  the Exchange Act,  provided
certain  conditions are met  under the rules and  regulations of the Commission.
Section 16(b) provides for the recovery by  WFM of profits made by officers  and
directors  on short-term  trading in  shares of  Common Stock.  If the Directors
Plan, as amended, is approved and ratified by the shareholders of WFM, grants of
options made to non-employee  directors of WFM will  continue to be exempt  from
the operation of Section 16(b) of the Exchange Act.
 
    THE  BOARD OF DIRECTORS  RECOMMENDS THAT SHAREHOLDERS  VOTE FOR THE APPROVAL
AND RATIFICATION OF THE AMENDMENT TO THE DIRECTORS' PLAN.
 
                                       45
<PAGE>
                   ABSENCE OF MARKET FOR AND DIVIDENDS ON THE
                              FRESH FIELDS' SHARES
 
    No active trading market  exists with respect  to any of  the shares of  any
class  of  capital stock  of Fresh  Fields. Such  shares are  not listed  on any
exchange and are not  traded in the over-the-counter  market. No dividends  have
been  declared or paid by Fresh Fields on any class of its capital stock. It has
been the  policy of  Fresh Fields  to retain  all funds  for investment  in  the
business.  Fresh Fields'  agreement with  its lenders  restricts the  payment of
dividends. Fresh Fields has 218 shareholders of record.
 
                                       46
<PAGE>
                     FRESH FIELDS' SELECTED FINANCIAL DATA
 
    The  following table  present selected  historical financial  data for Fresh
Fields for each of the five fiscal  years ended December 30, 1995, December  31,
1994,  January 1, 1994,  December 26, 1992,  and December 28,  1991, and for the
thirteen weeks ended  March 30, 1996.  The data presented  are derived from  the
financial  statements of Fresh Fields and should be read in conjunction with the
more detailed information and financial  statements and notes thereto, of  Fresh
Fields,  which are included elsewhere in this Proxy Statement/Prospectus. In the
opinion of the  management of  Fresh Fields, the  interim financial  information
includes all adjustments (consisting only of normal recurring accruals) that are
considered  necessary for a  fair presentation of the  results of operations for
such periods. Results for the interim periods are not necessarily indicative  of
results for the year.
 
<TABLE>
<CAPTION>
                                                                          AS OF OR FOR THE FISCAL YEAR ENDED
                                                  AS OF OR FOR   -----------------------------------------------------
                                                  THE THIRTEEN    DECEM-     DECEM-      JANU-     DECEM-     DECEM-
                                                  WEEKS ENDED     BER 30,    BER 31,    ARY 1,     BER 26,    BER 28,
                                                 MARCH 30, 1996    1995       1994       1994       1992       1991
                                                 --------------  ---------  ---------  ---------  ---------  ---------
                                                                 (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS AND OPERATING
                                                                                         DATA)
<S>                                              <C>             <C>        <C>        <C>        <C>        <C>
STATEMENT OF OPERATIONS DATA:
  Sales........................................    $   63,766    $ 213,561  $ 170,365  $ 116,947  $  40,336  $   6,577
  Cost of goods sold and occupancy costs.......        42,740      142,491    114,985     78,594     27,548      4,510
                                                 --------------  ---------  ---------  ---------  ---------  ---------
    Gross profit...............................        21,026       71,070     55,380     38,353     12,788      2,067
  Direct store expenses........................        17,124       63,325     48,335     36,993     12,947      3,353
  Pre-opening costs............................           310        1,964      1,033      3,457        766        131
  General and administrative expenses..........         2,978       12,388      9,176      7,536      3,964      1,665
  Store relocation/closing costs...............        --           --          5,758      2,457        564     --
                                                 --------------  ---------  ---------  ---------  ---------  ---------
    Income (loss) from operations..............           614       (6,607)    (8,922)   (12,090)    (5,003)    (3,082)
  Net interest income (expense)................          (201)         165        256        465        478        232
                                                 --------------  ---------  ---------  ---------  ---------  ---------
    Income (loss) before income tax expense....           413       (6,442)    (8,666)   (11,625)    (4,525)    (2,850)
  Income tax expense...........................        --           --         --            130     --         --
                                                 --------------  ---------  ---------  ---------  ---------  ---------
    Net income (loss)..........................    $      413    $  (6,442) $  (8,666) $ (11,755) $  (4,525) $  (2,850)
                                                 --------------  ---------  ---------  ---------  ---------  ---------
                                                 --------------  ---------  ---------  ---------  ---------  ---------
  Net income (loss) per common share...........    $     0.05    $   (0.76) $   (1.14) $   (1.80) $   (1.13) $   (1.61)
                                                 --------------  ---------  ---------  ---------  ---------  ---------
                                                 --------------  ---------  ---------  ---------  ---------  ---------
  Weighted average shares outstanding..........         8,552        8,499      7,582      6,530      4,003      1,768
                                                 --------------  ---------  ---------  ---------  ---------  ---------
                                                 --------------  ---------  ---------  ---------  ---------  ---------
OPERATING DATA:
  Number of shares at end of period............            21           19         14         12          5          2
  Annual store sales per square foot...........    $      530    $     543  $     548  $     505  $     498  $     443
  Average weekly sales per store...............    $  228,000    $ 241,000  $ 249,000  $ 234,000  $ 237,000  $ 184,000
BALANCE SHEET DATA:
  Working capital (deficit)....................    $     (445)   $  (4,891) $  13,143  $  10,548  $  20,954  $   5,243
  Total assets.................................        71,778       73,240     68,281     56,842     40,384     11,839
  Long-term debt (including current
   maturities).................................         7,000        5,000     --         --         --         --
  Shareholders' equity.........................        49,982       49,069     55,383     48,768     35,693      9,654
</TABLE>
 
- ------------------------
 
                                       47
<PAGE>
             FRESH FIELDS' MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS
 
    The following discussion and analysis should be read in conjunction with the
Fresh Fields' Financial Statements and Notes thereto appearing elsewhere in this
Proxy Statement/Prospectus.
 
GENERAL
 
    At  June 30, 1996, Fresh Fields  operated twenty-two stores. The table below
shows the store openings by year.
 
<TABLE>
<CAPTION>
                                                            BEGINNING      OPENED      CLOSED/RELOCATED      ENDING
                                                          -------------  -----------  -------------------  -----------
<S>                                                       <C>            <C>          <C>                  <C>
1991....................................................       --                 2           --                    2
1992....................................................            2             3           --                    5
1993....................................................            5             8                1               12
1994....................................................           12             3                1               14
1995....................................................           14             6                1               19
1996 (through June 30)..................................           19             3           --                   22
</TABLE>
 
    The average  square  footage of  the  stores opened  in  1991 and  1992  was
approximately 20,000. In 1993, larger stores were opened having an average store
size  of 26,000 square feet. The average store  size for the 1994, 1995 and 1996
openings was  approximately 25,000  square feet.  Fresh Fields  operated in  the
Washington,  D.C. metropolitan area  until 1993, when two  stores were opened in
suburban Philadelphia  and two  in  suburban Chicago.  In 1994,  two  additional
stores  were opened in the Chicago market.  In 1995, three stores were opened in
the New York market.  At the end of  March 1996, there were  nine stores in  the
Washington,  D.C. metropolitan area, one  in Charlottesville, Virginia, three in
Philadelphia, four in Chicago and four in  the New York City area. In May  1996,
Fresh  Fields'  twenty-second store  was  opened in  Baltimore,  Maryland. Fresh
Fields operates two warehouses and commissaries, one each in Rockville, Maryland
and in  Palatine, Illinois.  The  Rockville facilities  support and  supply  the
stores on the east coast and the Palatine facilities supply the Chicago stores.
 
    The  operating results are impacted by the  number of store openings and the
relative maturity level of the stores. In the first four to six months, a  store
typically  incurs start  up losses  until the  associates become  experienced in
ordering and the  operating routine and  the staffing level  is adjusted to  the
post  grand  opening sales  level. Generally,  preopening expenses  are incurred
during the two months leading  up to a store  opening and charged to  operations
when  incurred.  General and  administrative  costs fluctuate  depending  on the
number of planned openings. These expenses vary based on the number of "managers
in training" and payroll and related expenses of associates who are  responsible
for  setting up  a new  store and training.  Also, preopening  and corporate new
store related expenses vary depending on  whether the new stores are located  in
existing or new markets.
 
    Fresh  Fields operates  on a 52  or 53 week  fiscal year ending  on the last
Saturday in December. The  fiscal years for  the financial statements  presented
for  the years ended  on December 30,  1995 (fiscal 1995)  and December 31, 1994
(fiscal 1994) both comprised 52  weeks. The year that  ended on January 1,  1994
(fiscal 1993) includes 53 weeks. The financial statements for the first quarters
ended on March 30, 1996 and April 1, 1995, comprised thirteen weeks.
 
RESULTS OF OPERATIONS FOR THE 1996 FIRST QUARTER (THIRTEEN WEEKS ENDED MARCH 30,
1996)
 COMPARED TO THE 1995 FIRST QUARTER (THIRTEEN WEEKS ENDED APRIL 1, 1995)
 
    On  a 33%  sales increase,  operating income  improved to  $1,026,000 in the
first thirteen weeks of 1996. Sales for stores open for a full thirteen  periods
(comparable  store sales)  were down  5.5% in the  1996 first  quarter. The 1996
first quarter comparable store sales were impacted by cannibalization of six  of
the  thirteen  comparable  stores.  The  first  quarter  comparable  store sales
excluding cannibalized stores increased 6.6%.
 
                                       48
<PAGE>
    Fresh Fields opened two stores in the 1996 first quarter, one in Washington,
D.C. and a second in Manhasset (Long Island), New York. Both stores  experienced
strong  openings. The  high level  of sales resulted  in these  two stores being
profitable, before preopening expenses, in their first month of operation.
 
    The ratio of gross profit to  sales after occupancy, decreased by 150  basis
points  to 33.0% in the  1996 first quarter compared to  the same quarter of the
prior year. The decrease in  the gross profit rate  was due to price  reductions
and  higher occupancy  costs offset  in part  by lower  warehouse and commissary
operating costs. The  gross margin on  products sold decreased  by 1.3 from  the
lower prices in Chicago for the entire quarter and the lowering of prices in New
Jersey  and Philadelphia beginning in late February. Higher occupancy costs were
primarily associated with the  New York market where  there were four stores  in
operation in the first quarter of 1996.
 
    Total  operating expenses  were $20,000,000  in the  1996 first  quarter, an
increase of 23.6% over the 1995 period.  As a percent of sales, total  operating
expenses  decreased to 31.4% for the 1996  first quarter from 33.9% for the same
period last year.  Store expenses were  reduced to  24.0% of sales  in the  1996
first  quarter from 24.6% for  the same period of  the prior year. Additionally,
general and administrative expenses were reduced to 3.6% from 5.3%, an  absolute
dollar  reduction  of  $219,000.  (Both  the  store  expenses  and  general  and
administrative costs exclude depreciation and amortization.)
 
    Preopening expenses were  $310,000 in  the quarter, down  $128,000 from  the
1995  first quarter even though  two stores were opened in  each of the 1996 and
1995 first  quarters. The  1995  preopening expenses  were higher  because  they
included  the cost  of entry  into the  New York  market and  a second  store in
Philadelphia, while the 1996 openings were in existing markets, one of which  in
the  Washington, D.C. market.  Operating income improved to  $1.0 million in the
quarter from  $332,000 for  the  first thirteen  weeks  of 1995.  First  quarter
financing costs totaled $613,000 compared to interest income of $212,000 for the
1995  first quarter.  Financing costs  include $250,000  of amortization  of the
value of  warrants  issued to  two  shareholders in  connection  with  obtaining
extended   financing.   Additionally,  there   are  approximately   $300,000  in
unamortized financing costs associated with the extended financing which will be
fully amortized by the end of the 1996 second quarter.
 
RESULTS OF OPERATIONS FOR 1995 (FIFTY-TWO WEEKS ENDED DECEMBER 30, 1995)
COMPARED TO 1994
 (FIFTY-TWO WEEKS ENDED DECEMBER 31, 1994)
 
    Sales in 1995 grew to  $213.6 million, a 25%  increase over the 1994  sales.
Comparable  store sales grew by  2.3% and 15.6% in  1995 and 1994, respectively.
The  1995  comparable  store  sales  increase  moderated  in  part  due  to  the
cannibalization  of three of the twelve stores  in the comparable total by three
new stores opened during the year.
 
    The 1995 gross  margin after occupancy  costs was 33.3%,  an increase of  80
basis  points over 1994. In  spite of a generally  younger store base and higher
occupancy costs,  the  combination of  better  inventory shrinkage  control  and
improved  commissary and warehouse operations resulted in an improved 1995 gross
margin. However, due to  pricing initiatives that began  in Chicago in the  1995
fourth  quarter, the gross margin after occupancy was 30 basis points lower than
the same period of the previous year.
 
<TABLE>
<CAPTION>
                                                                            QUARTERS
                                                       --------------------------------------------------
                                                          FIRST       SECOND        THIRD       FOURTH
                                                       -----------  -----------  -----------  -----------
<S>                                                    <C>          <C>          <C>          <C>
Gross profit after occupancy
  1995...............................................       34.5%        34.4%        32.8%        31.7%
  1994...............................................       33.0         33.5         31.6         32.0
</TABLE>
 
    Once  the  prices  were  lowered,  Chicago  market  comparable  store  sales
increases  were in excess of 10% where they  had been flat to down in the second
and third quarter.
 
    Total operating expenses were $77,062,000 in 1995, an increase of 31.6% over
1994 total operating expenses. As a  percentage of total sales, total  operating
expenses  increased to  36.0% in  1995 from 34.4%  in 1994.  Store expenses were
$56,526,000   in   1995,   an   increase    of   30%   over   1994.    Personnel
 
                                       49
<PAGE>
costs  decreased as a percent  of sales compared to  1994, while store operating
expenses and advertising grew at  a rate faster than  sales. The ratio of  store
expenses  to sales was 26.4%  in 1995 and 25.4% in  1994. The 1994 expense ratio
was lower because only three stores opened in that year; the ratio increased  in
1995 when six stores were opened and incurred start up losses.
 
    General and administrative expenses were $11,773,000 in 1995, an increase of
28.3%  over the 1994 expense. The ratio of general and administrative expense to
sales was 5.5% and 5.4% in  1995 and 1994, respectively. Excluding the  training
and  development costs associated  with staffing new  stores, the administrative
cost ratio would have decreased by 20  basis points from 1994. The 1995  general
and  administrative expense includes  a $250,000 fourth  quarter charge for fees
associated with renegotiation of the credit facility.
 
    Preopening expenses  were  $1,964,000  and  $1,033,000  in  1995  and  1994,
respectively.  In 1995,  six stores  were opened  compared to  three openings in
1994. The average store preopening expense was $320,000 in 1995 and $344,000  in
1994.  The lower average preopening expense in 1995 was achieved despite opening
the New York region.  Depreciation and amortization  totaled $6,799,000 in  1995
and  $4,986,000  in  1994.  The depreciation  and  amortization,  which excludes
depreciation on warehouse and commissary fixtures and equipment that is included
in the determination  of gross  profit, increased by  36% due  to the  increased
number of stores in operation.
 
    In  late 1995, the corporate office was  relocated to a larger facility. The
old office space  adjoins the  Maryland warehouse  and was  converted back  into
warehouse  space. In connection with the corporate office relocation, a $615,000
charge was taken for writing off certain leasehold improvements and other assets
in the old office and moving related  expenses. In 1994, a $5.76 million  charge
was  taken relating to relocating the Rockville store and establishing a closing
reserve for the Fairfax store.
 
    Fresh Fields had net interest income in  both 1995 and 1994 of $165,000  and
$256,000,  respectively. The 1995 interest income is net of $262,000 in interest
expense relating to a credit facility established in July 1995.
 
RESULTS OF OPERATIONS FOR 1994 (FIFTY-TWO WEEKS ENDED DECEMBER 31, 1994)
COMPARED TO 1993
 (FIFTY-THREE WEEKS ENDED JANUARY 1, 1994)
 
    Sales in 1994 grew to  $170 million, a 46% increase  over the prior 52  week
period. The 1994 sales growth was a combination of an increase in store sales of
15.6%  and new store growth. The gross profit after occupancy decreased to 32.5%
of sales from 32.8% in 1994. The  lower gross profit rate was attributable to  a
generally  younger  mix of  stores and  to  increasing the  number of  stores in
Chicago to four where the product margins were lower than in other markets.
 
    Total operating expenses were $58,545,000 in  1994, an increase of 22%  over
1993.  As a percentage  of sales, total expenses  were 34.4% in  1994 and 41% in
1993. Store expenses were $43,349,000, or  28.5% higher than 1993. The ratio  of
store  expenses to sales improved to 25.4% in  1994 from 28.8% in 1993. The 1993
ratio was high because of  the effect of opening eight  new stores on a base  of
only  five open  at the  beginning of the  year. The  1994 ratio correspondingly
decreased because only three stores were opened.
 
    General and administrative expenses were  $9,176,000 in 1994 and  $7,536,000
in  1993 or 5.4%  of sales and 6.4%  of sales, respectively.  The ratio to sales
grew, despite a 48% increase in sales,  due to higher spending for training  and
staffing  for the planned growth for 1995. Depreciation and amortization totaled
$4,986,000 in 1994 and $3,258,000 in 1993. Depreciation and amortization,  which
excludes  depreciation on warehouse  and kitchen fixtures  and equipment that is
included in gross profit, increased by 53% due to the increased number of stores
in operation. The loss before store relocation and closing costs was reduced  to
$3,165,000  in 1994  from $9,633,000 in  1993. The store  relocation and closing
costs in 1994 related to the relocation of the Rockville store and writing  down
the Fairfax store assets in anticipation of a future relocation. The 1993 charge
related to closing the Richmond, Virginia store.
 
                                       50
<PAGE>
LIQUIDITY AND CAPITAL RESOURCES
 
    Fresh  Fields' primary  capital requirements have  been for  funding the new
store expansion plan. Capital is required for new store fixtures and  equipment,
preopening  costs and  funding new  store start up  losses, which  occur in each
store's first four to six months of operations. The working capital requirements
for a new store are not significant.
 
    Capital expenditures were $23.2 million, $14.6 million, and $27.3 million in
1995, 1994  and  1993, respectively.  The  new store  capital  requirements  for
leasehold  improvements vary  depending on the  condition of  the facility Fresh
Fields  is  leasing  and   the  funds  the   landlord  is  contributing   toward
improvements.  The average per store capital expended in 1995, 1994 and 1993 was
$2.8 million, $3.4 million and $3.0  million, respectively. (The 1995 per  store
average  excludes one store from the calculated average that was entirely funded
by the landlord.) The cost per a standard store where the landlord has  provided
"built-to-suit"  space has  decreased in  each of 1994  and 1995,  with the last
several stores' expenditures for leasehold improvements, fixtures and  equipment
totaling  on average approximately $2.5  million. The remaining capital expended
in each  year  was for  store  maintenance, systems,  warehouse  and  commissary
fixtures and equipment and office equipment and fixtures.
 
    Operations  provided cash of $3.3 million in  1995 and $5.9 million in 1994,
and used $9.0  million of cash  in 1993. Fresh  Fields' expansion programs  have
been financed primarily with equity. In December 1994, Fresh Fields sold 874,000
shares  of Class D Stock for aggregate  proceeds of $14.8 million. In July 1993,
it sold 1,786,000 Class C  Stock for $24.8 million.  In July 1995, Fresh  Fields
entered  into a revolving  credit agreement which provides  for borrowings up to
$10.0 million and  increases as Fresh  Fields' cash flow  increases. The  credit
facility  is secured by a lien on substantially all of Fresh Fields' assets, and
includes various restrictive covenants. Fresh Fields breached certain  covenants
in November 1995. The lender agreed to forbear from taking any action until June
30,  1996, and subsequently extended their  forbearance to November 30, 1996. At
the end of the 1996 first quarter, borrowings under the credit facility  totaled
$7.0 million.
 
INFLATION
 
    Fresh  Fields does  not believe  its operations  are materially  impacted by
inflation. Generally, Fresh Fields has been  able to lower its product costs  as
its  volume of purchases has increased  by selectively committing to promotional
arrangements and  by utilizing  alternative  suppliers. The  remaining  material
operating  cost is payroll,  which is indexed  to prevailing wage  rates in each
market in which Fresh Fields operates, and is only to a smaller degree  affected
by inflation.
 
SEASONALITY AND QUARTERLY PERIODS
 
    The  business is somewhat seasonal, with  the highest sales occurring in the
Spring, or  the second  quarter, when  fruits and  vegetables are  "coming  into
season."  The next  most important  sales periods  are the  fall, or  the fourth
quarter, and the winter, or the first quarter. The fall quarter is benefitted by
the Thanksgiving, Christmas  and Hanukkah holidays.  Fresh Fields believes  that
the first quarter is relatively strong because it is a time when individuals are
reaffirming  their "eat  healthy" resolutions.  The lowest  sales period  is the
summer,  or  third  quarter,  when  many  customers  take  vacations  and   food
consumption is generally reduced by warmer weather.
 
    In   the  past,  the  profitability  of   the  business  has  been  affected
significantly by the number of store openings in the current and prior  quarter.
However,  it is also  affected by seasonality.  In periods of  higher sales, the
fixed costs of the business are leveraged for improved profitability. Management
believes the fixed costs  in this business are  higher than most food  retailing
because  of the central commissary, in-store  bakeries and the higher per square
foot store capital and maintenance costs. The third quarter that includes  July,
August  and September is the least profitable on a same store basis due to lower
sales and  higher produce  and other  perishable product  shrinkage that  occurs
during the warmer weather.
 
                                       51
<PAGE>
                            BUSINESS OF FRESH FIELDS
 
    Fresh  Fields  owns  and  operates  twenty-two  large  format,  full service
supermarkets specializing in fresh and natural foods in the eastern and midwest.
In addition to these stores, Fresh Fields maintains separate facilities for  its
corporate office, commissaries and warehouses.
 
    Fresh  Fields, which was  founded in 1991,  is one of  the country's largest
chains of fresh and natural  foods supermarkets. The principal executive  office
of  Fresh Fields  is located  at 6015  Executive Boulevard,  Rockville, Maryland
20852, and its telephone number is 301-984-3737.
 
    Fresh Fields opened its first store in Rockville, Maryland in 1991 and today
operates stores in  seven states  and the  District of  Columbia. Fresh  Fields'
stores  are generally in excess of 20,000 square feet and offer a wide selection
of high quality, natural foods, perishables and grocery items. They are designed
to feel like supermarkets with a dedication to fresh, healthy eating, as opposed
to a large  health food  store. The  stores strive to  carry a  wide variety  of
organic  and conventionally  grown produce, fresh  fish and  seafood and hormone
free meats.  They  feature the  following  departments: in-house  bakery,  bulk,
dairy,  fish  and seafood,  floral, frozen  foods, prepared  foods/deli, general
merchandise, grocery, meat,  cheese and  pasta, produce and  nutrition and  body
care.  Many of  the stores  also have  an in-store  cafe, which  is a self-serve
eating area where shoppers can  enjoy a meal from the  deli or a snack from  the
bakery.
 
PRODUCTS
 
    Generally,  the products  sold in  Fresh Fields'  stores meet  the following
guiding principles: (i) foods that  are organically produced whenever  feasible,
(ii)  foods  that are  free of  synthetic  preservatives, artificial  colors and
flavors, (iii) foods that are free of synthetic sweeteners, (iv) foods that  are
free  of hydrogenated oils, tropical oils and cottonseed oil, (v) grain products
that are never bleached or bromated,  (vi) meats that are obtained from  animals
raised  without hormones and other growth-promoting  drugs, (vii) foods that are
never irradiated,  (viii) products  that are  not tested  on animals,  and  (ix)
household products that do not contain phosphates or chlorine.
 
    Each  department is  designed to present  a wide assortment  of products. In
addition to traditionally  popular items,  Fresh Fields carries  many harder  to
find  products  that fall  within its  guiding  principles. Special  emphasis is
placed on items that are low in fat,  low in calories, milk free or wheat  free.
Fresh  Fields  carries  many  vegetarian and  organic  selections.  To  meet its
customers' needs,  Fresh  Fields has  also  started to  carry  some  "cross-over
products"  that  are high  quality conventional  products that  do not  meet the
guiding principles. These  products account  for approximately 1%  of the  items
Fresh Fields carries.
 
STORES
 
    Fresh  Fields has  22 stores  chain-wide. It  has 11  stores in  the greater
Washington metropolitan area including the  District of Columbia and suburbs  of
Virginia and Maryland. Fresh Fields has three Philadelphia stores. The stores on
the  east  coast  are  served  through a  central  warehouse  and  commissary in
Rockville, Maryland.
 
    Fresh Fields also has four stores in the greater Chicago metropolitan  area,
which  are  served  through  a central  warehouse  and  commissary  in Palatine,
Illinois.
 
    In 1995, Fresh Fields  entered the greater New  York City metropolitan  area
and now has stores in Connecticut, New Jersey and Long Island.
 
                                       52
<PAGE>
    The  location, size and date opened of  each of Fresh Fields' stores are set
forth below:
 
<TABLE>
<CAPTION>
                                                              APPROXIMATE GROSS
STORE                                                          SQUARE FOOTAGE     DATE OPENED
- ------------------------------------------------------------  -----------------  -------------
<S>                                                           <C>                <C>
Rockville, MD...............................................         23,000            05/91
Bethesda, MD................................................         14,000            11/91
Falls Church, VA............................................         14,000            02/92
Alexandria, VA..............................................         29,000            09/92
Charlottesville, VA.........................................         27,000            11/92
North Wales, PA.............................................         21,000            04/93
Devon, PA...................................................         28,000            05/93
Annapolis, MD...............................................         26,000            06/93
Palatine, IL................................................         29,000            07/93
Naperville, IL..............................................         30,000            07/93
Springfield, VA.............................................         24,000            10/93
Evanston, IL................................................         25,000            05/94
Chicago, IL.................................................         24,000            06/94
Greenwich, CT...............................................         28,000            03/95
Wynnewood, PA...............................................         28,000            04/95
Millburn, NJ................................................         29,000            06/95
Montclair, NJ...............................................         18,000            06/95
Gaithersburg, MD............................................         26,000            09/95
Reston, VA..................................................         26,000            11/95
Washington, D.C.............................................         30,000            01/96
Manhasset, NY...............................................         21,000            02/96
Baltimore, MD...............................................         25,000            05/96
</TABLE>
 
    In October 1993,  Fresh Fields closed  its Richmond, Virginia  store due  to
poor  prospects for  profitable operations, and  in November  1995, replaced its
Fairfax, Virginia store with the Reston, Virginia Store and subsequently  closed
the Fairfax store in April 1996.
 
COMPETITION
 
    Fresh Fields' competitors currently include other natural food supermarkets,
conventional and specialty supermarkets, natural food stores and small specialty
shops.  Conventional and specialty supermarkets compete with Fresh Fields in one
or more  product  categories.  However, they  are  expanding  aggressively  into
marketing a broad range of natural foods and are thereby competing more directly
with  Fresh Fields for products, customers  and locations. Some of Fresh Fields'
competitors have been in business longer or have greater financial or  marketing
resources than Fresh Fields, and they may be able to devote greater resources to
securing  suitable  locations  and  to  sourcing,  promoting  and  selling their
products.
 
EMPLOYEES
 
    Fresh Fields invests heavily  in a well-trained,  service oriented group  of
associates.  It employs over 2,600 full-  and part-time employees. Fresh Fields'
service-intensive operations require consistent management dedication, skill and
a sense of ownership. Department managers and higher-level managers are  granted
stock  options  or  restricted stock  to  compensate them  for  performance that
promotes Fresh Fields' long-term success.  Employees may participate in  certain
employee benefit programs which in some instances are tied to store performance.
 
    Fresh  Fields' employees are not represented  by a labor union or collective
bargaining agreement.  Some  of Fresh  Fields'  stores  are from  time  to  time
targeted  by  union  representatives in  an  effort to  encourage  Fresh Fields'
employees to organize.
 
                                       53
<PAGE>
TRADEMARKS
 
    The name  "Fresh Fields"  and Fresh  Fields' stylized  logos are  registered
service marks of Fresh Fields.
 
LEGAL PROCEEDINGS
 
    From  time to time, Fresh  Fields is involved in  lawsuits that Fresh Fields
considers to be in the  normal course of its  business. These lawsuits have  not
resulted  in any material losses  to date. In ALBERT  J. DWOSKIN V. FRESH FIELDS
MARKETS, INC., plaintiff filed an action in the Circuit Court of Fairfax County,
Virginia, alleging that because Fresh Fields scaled back its store operations in
November 1995, it had breached the lease and the covenant of good faith and fair
dealing. The  plaintiff is  seeking over  $3 million  in damages.  Fresh  Fields
believes that this suit is without merit and is aggressively defending itself.
 
PROPERTIES
 
    All  of  Fresh  Fields'  stores,  including  is  headquarters  in Rockville,
Maryland, are leased from unaffiliated parties.
 
MARKETING
 
    Fresh Fields' stores  are supported by  advertising and marketing  programs.
The  type of  programs vary depending  on the  individual market. Traditionally,
Fresh Fields has favored print and radio, as well as direct mail. The  corporate
office has a marketing department that works with several agencies. Fresh Fields
is also dedicated to the education of its customers through a variety of product
literature,  including  a  guide  to  the  store  and  its  guiding  principles,
information about its products and helpful hints and recipes.
 
BUYING, REPLENISHMENT AND DISTRIBUTION
 
    The buying  and merchandising  teams  of Fresh  Fields source  a  constantly
changing  array of fresh and natural  foods, along with basic supermarket items.
The buyers  have the  responsibility for  establishing the  product  assortment,
determining  the method of  distribution and frequency  of ordering, negotiating
the costs, setting the  selling prices, and setting  the merchandising plan  and
any  promotional plan. In the last year, a  great deal of effort has been placed
on expanding the assortment, especially for bringing in "crossover" products.
 
    Organic  and  conventional  fruits,   vegetables  and  herbs  are   supplied
predominantly  through the Rockville or Chicago warehouses. Produce is generally
bought direct from  the growers and  shipped direct to  the warehouses.  Coffee,
grains,  beans, nuts, seeds,  cereals, mixes and dried  fruits are also supplied
predominantly through one of the two warehouses.
 
    The buyers source  fish and  seafood and  arrange shipment  directly to  the
store.
 
    Fresh  Fields' stores also  order many items directly  from the vendor which
delivers them directly to the store. Grocery, frozen and diary items are ordered
and received directly from the vendor. Certain high volume and cube items,  such
as  bottled water,  paper and  certain cleaning  products, are  supplied through
Fresh Fields' Rockville warehouse. Nutrition and body care products are  shipped
directly  to each store.  Beef, pork and  poultry products are  also ordered and
received directly by the store.
 
    Certain prepared foods, pasta, pasta  sauces and various other products  are
prepared by the commissaries daily.
 
                                 LEGAL OPINIONS
 
    The validity of the shares of Common Stock of WFM to be issued in connection
with  the  Merger is  being passed  upon for  WFM by  Crouch &  Hallett, L.L.P.,
Dallas, Texas.
 
                                       54
<PAGE>
                                    EXPERTS
 
    The consolidated financial statements  of WFM as of  September 24, 1995  and
September  25, 1994, and for  each of the fiscal  years in the three-year period
ended September 24, 1995, have been incorporated by reference herein and in  the
Registration  Statement in  reliance upon the  report of KPMG  Peat Marwick LLP,
independent certified public accountants,  incorporated by reference herein  and
in the Registration Statement, and upon the authority of such firm as experts in
accounting and auditing.
 
    The  financial  statements  of Fresh  Fields  as  of December  30,  1995 and
December 31, 1994, and for  each of the fiscal  years ending December 30,  1995,
December  31, 1994  and January  1, 1994 included  herein, have  been audited by
Coopers & Lybrand L.L.P., independent certified public accountants, as stated in
their report appearing herein.
 
                            SHAREHOLDERS' PROPOSALS
 
    Any proposals that shareholders of WFM desire to have presented at the  1997
annual  meeting  of  shareholders  must  be received  by  WFM  at  its principal
executive offices no later than October 1, 1996.
 
                                       55
<PAGE>
                         INDEX TO FINANCIAL STATEMENTS
 
<TABLE>
<S>                                                                                    <C>
Fresh Fields Markets, Inc.:
  Report of Independent Accountants..................................................        F-2
  Balance Sheets at December 30, 1995 and December 31, 1994..........................        F-3
  Statements of Operations for the fifty-two weeks ended December 30, 1995, December
   31, 1994 and January 1, 1994......................................................        F-4
  Statements of Shareholders' Equity for the fifty-two weeks ended December 30, 1995,
   December 31, 1994 and January 1, 1994.............................................        F-5
  Statements of Cash Flows for the fifty-two weeks ended December 30, 1995, December
   31, 1994 and January 1, 1994......................................................        F-6
  Notes to Financial Statements......................................................        F-7
  Unaudited Balance Sheet as of March 30, 1996.......................................       F-13
  Unaudited Income Statements for the thirteen weeks ended March 30, 1996 and April
   1, 1995...........................................................................       F-14
  Unaudited Cash Flow Statements for the thirteen weeks ended March 30, 1996 and
   April 1, 1995.....................................................................       F-15
</TABLE>
 
                                      F-1
<PAGE>
                       REPORT OF INDEPENDENT ACCOUNTANTS
 
To the Board of Directors and Shareholders
Fresh Fields Markets, Inc.
 
    We  have audited  the accompanying balance  sheets of  Fresh Fields Markets,
Inc. as of December 30, 1995 and  December 31, 1994, and the related  statements
of operations, shareholders' equity, and cash flows for each of the fiscal years
in the three-year period ended December 30, 1995. These financial statements are
the responsibility of the Company's management. Our responsibility is to express
an opinion on these financial statements based on our audits.
 
    We  conducted  our audits  in  accordance with  generally  accepted auditing
standards. Those standards require that we plan and perform the audit to  obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also  includes
assessing  the  accounting principles  used  and significant  estimates  made by
management, as well as evaluating the overall financial statement  presentation.
We believe that our audits provides a reasonable basis for our opinion.
 
    In  our opinion, the financial statements  referred to above present fairly,
in all material respects, the financial  position of Fresh Fields Markets,  Inc.
as of December 30, 1995 and December 31, 1994, and the results of its operations
and  its cash flows for each of the  fiscal years in the three-year period ended
December 30, 1995 in conformity with generally accepted accounting principles.
 
                                                 Coopers & Lybrand L.L.P.
 
Rockville, Maryland
March 22, 1996 (except as to
 paragraph 2 of Note 3
 for which the date is
 July 2, 1996)
 
                                      F-2
<PAGE>
                           FRESH FIELDS MARKETS, INC.
 
                                 BALANCE SHEETS
 
                                     ASSETS
 
<TABLE>
<CAPTION>
                                                                                  DECEMBER 30,     DECEMBER 31,
                                                                                      1995             1994
                                                                                 ---------------  ---------------
<S>                                                                              <C>              <C>
Current assets:
  Cash and cash equivalents....................................................  $     3,442,805  $    17,646,976
  Inventories..................................................................        7,580,349        5,345,311
  Other current assets.........................................................        1,109,486        1,159,900
                                                                                 ---------------  ---------------
    Total current assets.......................................................       12,132,640       24,152,187
Property and equipment, net....................................................       59,341,785       43,006,672
Other assets...................................................................        1,765,301        1,122,393
                                                                                 ---------------  ---------------
                                                                                 $    73,239,726  $    68,281,252
                                                                                 ---------------  ---------------
                                                                                 ---------------  ---------------
                                      LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
  Accounts payable and accrued expenses........................................  $    11,212,782  $     7,630,205
  Accrued compensation and benefits............................................        3,384,173        2,097,333
  Other current liabilities....................................................        2,426,357        1,282,140
                                                                                 ---------------  ---------------
    Total current liabilities..................................................       17,023,312       11,009,678
Deferred rent..................................................................        2,147,532        1,888,997
Long-term note payable.........................................................        5,000,000        --
Contingencies (note 10)
Shareholders' equity:
  Convertible preferred stock, $.01 par value; authorized, issued and
   outstanding 7,616,343 and 7,613,425 shares, respectively (liquidation
   preference of $81,876,568 at December 30, 1995).............................           76,164           76,134
  Common stock, $.01 par value; authorized 15,000,000 shares; issued and
   outstanding; 624,182 and 618,036 shares, respectively.......................            6,242            6,180
  Additional paid-in capital...................................................       83,693,136       83,565,183
  Accumulated deficit..........................................................      (34,706,660)     (28,264,920)
                                                                                 ---------------  ---------------
    Total shareholders' equity.................................................       49,068,882       55,382,577
                                                                                 ---------------  ---------------
                                                                                 $    73,239,726  $    68,281,252
                                                                                 ---------------  ---------------
                                                                                 ---------------  ---------------
</TABLE>
 
   The accompanying notes are an integral part of these financial statements.
 
                                      F-3
<PAGE>
                           FRESH FIELDS MARKETS, INC.
 
                            STATEMENTS OF OPERATIONS
 
<TABLE>
<CAPTION>
                                                                 FIFTY-TWO         FIFTY-TWO        FIFTY-THREE
                                                                WEEKS ENDED       WEEKS ENDED       WEEKS ENDED
                                                                DECEMBER 30,      DECEMBER 31,       JANUARY 1,
                                                                    1995              1994              1994
                                                              ----------------  ----------------  ----------------
<S>                                                           <C>               <C>               <C>
Sales.......................................................  $    213,560,717  $    170,365,485  $    116,946,714
Cost of goods sold and occupancy costs......................       142,491,073       114,985,527        78,593,819
                                                              ----------------  ----------------  ----------------
  Gross profit..............................................        71,069,644        55,379,958        38,352,895
Operating expenses:
  Store expenses............................................        56,525,772        43,349,428        33,733,696
  General and administrative................................        11,773,171         9,176,356         7,536,036
  Preopenig expenses........................................         1,963,607         1,032,415         3,457,416
  Depreciation and amortization.............................         6,799,365         4,986,462         3,258,498
                                                              ----------------  ----------------  ----------------
                                                                    (5,992,271)       (3,164,703)       (9,632,751)
Loss on disposal of assets..................................           615,111         --                --
Store relocation and closing costs..........................         --                5,757,670         2,456,998
                                                              ----------------  ----------------  ----------------
  Operating loss............................................        (6,607,382)       (8,922,373)      (12,089,749)
Interest expense............................................           262,156             2,489         --
Interest income.............................................           427,798           258,460           464,439
                                                              ----------------  ----------------  ----------------
  Loss before income taxes..................................        (6,441,740)       (8,666,402)      (11,625,310)
Provision for state income taxes............................         --                --                  130,000
                                                              ----------------  ----------------  ----------------
  Net loss..................................................  $     (6,441,740) $     (8,666,402) $    (11,755,310)
                                                              ----------------  ----------------  ----------------
                                                              ----------------  ----------------  ----------------
</TABLE>
 
   The accompanying notes are an integral part of these financial statements.
 
                                      F-4
<PAGE>
                           FRESH FIELDS MARKETS, INC.
                       STATEMENTS OF SHAREHOLDERS' EQUITY
<TABLE>
<CAPTION>
                                       CLASS D                CLASS C               CLASS B               CLASS A          COMMON
                                   PREFERRED STOCK        PREFERRED STOCK       PREFERRED STOCK       PREFERRED STOCK       STOCK
                                ----------------------  --------------------  --------------------  --------------------  ---------
                                 SHARES      AMOUNT      SHARES     AMOUNT     SHARES     AMOUNT     SHARES     AMOUNT     SHARES
                                ---------  -----------  ---------  ---------  ---------  ---------  ---------  ---------  ---------
<S>                             <C>        <C>          <C>        <C>        <C>        <C>        <C>        <C>        <C>
Balance at December 26, 1992..                                                3,000,000     30,000  1,953,390     19,534    500,000
Issuance of 1,785,746 shares
 of Class C preferred stock,
 $14.00 per share, net of
 offering costs...............                          1,785,746     17,857
Fiscal 1993 net loss..........
                                ---------  -----------  ---------  ---------  ---------  ---------  ---------  ---------  ---------
Balance at January 1, 1994....                          1,785,746     17,857  3,000,000     30,000  1,953,390     19,534    500,000
Exercise of non-qualified
 stock options................                                                                                               93,750
Issuance of 24,286 shares of
 Common stock, $14.00 per
 share........................                                                                                               24,286
Issuance of 874,289 shares of
 Class D preferred stock,
 $17.50 per share, net of
 offering costs...............    874,289       8,743
Fiscal 1994 net loss..........
                                ---------  -----------  ---------  ---------  ---------  ---------  ---------  ---------  ---------
Balance at December 31, 1994..    874,289       8,743   1,785,746     17,857  3,000,000     30,000  1,953,390     19,534    618,036
Issuance of 2,918 shares of
 Class D preferred stock,
 $17.50 per share, net of
 offering costs...............      2,918          30
Exercise of incentive stock
 options......................                                                                                                  625
Issuance of 5,521 shares of
 restricted stock, $15.00 per
 share........................                                                                                                5,521
Fiscal 1995 net loss..........
                                ---------  -----------  ---------  ---------  ---------  ---------  ---------  ---------  ---------
Balance at December 30, 1995..    877,207   $   8,773   1,785,746  $  17,857  3,000,000  $  30,000  1,953,390  $  19,534    624,182
                                ---------  -----------  ---------  ---------  ---------  ---------  ---------  ---------  ---------
                                ---------  -----------  ---------  ---------  ---------  ---------  ---------  ---------  ---------
 
<CAPTION>
 
                                             ADDITIONAL
                                               PAID-IN    ACCUMULATED
                                  AMOUNT       CAPITAL      DEFICIT        TOTAL
                                -----------  -----------  ------------  ------------
<S>                             <C>          <C>          <C>           <C>
Balance at December 26, 1992..       5,000    43,481,285    (7,843,208)   35,692,611
Issuance of 1,785,746 shares
 of Class C preferred stock,
 $14.00 per share, net of
 offering costs...............                24,813,137                  24,830,994
Fiscal 1993 net loss..........                             (11,755,310)  (11,755,310)
                                -----------  -----------  ------------  ------------
Balance at January 1, 1994....       5,000    68,294,422   (19,598,518)   48,768,295
Exercise of non-qualified
 stock options................         937       139,688                     140,625
Issuance of 24,286 shares of
 Common stock, $14.00 per
 share........................         243       339,761                     340,004
Issuance of 874,289 shares of
 Class D preferred stock,
 $17.50 per share, net of
 offering costs...............                14,791,312                  14,800,055
Fiscal 1994 net loss..........                              (8,666,402)   (8,666,402)
                                -----------  -----------  ------------  ------------
Balance at December 31, 1994..       6,180    83,565,183   (28,264,920)   55,382,577
Issuance of 2,918 shares of
 Class D preferred stock,
 $17.50 per share, net of
 offering costs...............                    39,887                      39,917
Exercise of incentive stock
 options......................           6         5,306                       5,312
Issuance of 5,521 shares of
 restricted stock, $15.00 per
 share........................          56        82,760                      82,816
Fiscal 1995 net loss..........                              (6,441,740)   (6,441,740)
                                -----------  -----------  ------------  ------------
Balance at December 30, 1995..   $   6,242   $83,693,136  $(34,706,660) $ 49,068,882
                                -----------  -----------  ------------  ------------
                                -----------  -----------  ------------  ------------
</TABLE>
 
   The accompanying notes are an integral part of these financial statements.
 
                                      F-5
<PAGE>
                           FRESH FIELDS MARKETS, INC.
                            STATEMENTS OF CASH FLOWS
 
<TABLE>
<CAPTION>
                                                                 FIFTY-TWO         FIFTY-TWO        FIFTY-THREE
                                                                WEEKS ENDED       WEEKS ENDED       WEEKS ENDED
                                                                DECEMBER 30,      DECEMBER 31,       JANUARY 1,
                                                                    1995              1994              1994
                                                              ----------------  ----------------  ----------------
<S>                                                           <C>               <C>               <C>
Cash flows provided by (used in) operating activities:
  Net loss..................................................  $     (6,441,740) $     (8,666,402) $    (11,755,310)
  Adjustments for noncash items:
    Depreciation and amortization...........................         7,696,670         5,738,818         3,565,350
    Store relocation and closing costs......................         --                5,553,850         1,863,519
    Loss on disposal of assets..............................           615,111         --                --
    Deferred rent...........................................           258,535           158,784           515,785
                                                              ----------------  ----------------  ----------------
                                                                     2,128,576         2,785,050        (5,810,656)
Changes in operating assets and liabilities:
    Inventories.............................................        (2,235,038)       (1,608,685)       (2,278,675)
    Other current assets....................................            50,414         1,044,569        (1,944,934)
    Accounts payable and accrued expenses...................           872,709         3,090,356          (353,489)
    Accrued compensation and benefits.......................         1,286,840           449,079         1,126,908
    Other current liabilities...............................         1,174,191           144,746           291,142
                                                              ----------------  ----------------  ----------------
      Net cash provided by (used in) operating activities...         3,277,692         5,905,115        (8,969,704)
Cash flows used in investing activities:
  Capital expenditures......................................       (23,247,593)      (14,640,691)      (27,345,919)
  Increase in other assets..................................          (181,647)         (478,980)         (114,625)
  Proceeds on disposal of equipment.........................            31,000         --                --
                                                              ----------------  ----------------  ----------------
      Net cash used in investing activities.................       (23,398,240)      (15,119,671)      (27,460,544)
  Cash flows provided by financing activities:
    Proceeds from issuance of stock.........................           122,733        15,280,684        24,830,994
  Book overdraft............................................         1,378,878         --                --
  Proceeds from issuance of long-term debt..................         5,000,000         --                --
  Debt issuance costs.......................................          (590,546)        --                --
  Proceeds from exercise of options.........................             5,312         --                --
                                                              ----------------  ----------------  ----------------
                                                                     5,916,377        15,280,684        24,830,994
Net increase (decrease) in cash and cash equivalents........       (14,204,171)        6,066,128       (11,599,254)
Cash and cash equivalents:
  Beginning of year.........................................        17,646,976        11,580,848        23,180,102
                                                              ----------------  ----------------  ----------------
  End of year...............................................  $      3,442,805  $     17,646,976  $     11,580,848
                                                              ----------------  ----------------  ----------------
                                                              ----------------  ----------------  ----------------
Supplemental cash flow information:
  Interest paid.............................................           131,997         --                --
  State income taxes paid...................................  $      --                   56,500         --
                                                              ----------------  ----------------  ----------------
                                                              ----------------  ----------------  ----------------
</TABLE>
 
   The accompanying notes are an integral part of these financial statements.
 
                                      F-6
<PAGE>
                           FRESH FIELDS MARKETS, INC.
 
                         NOTES TO FINANCIAL STATEMENTS
 
1.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
BASIS OF PRESENTATION
 
    Fresh  Fields Markets,  Inc. (the "Company")  is a  specialty retail grocery
chain operating stores in the  Washington, D.C., Chicago, Philadelphia, and  New
York  markets. The financial statements for  fiscal 1993 include the accounts of
the Company and  its wholly-owned  subsidiaries. All  intercompany accounts  and
transactions  have  been eliminated.  The  subsidiaries were  liquidated  at the
beginning of fiscal 1994.
 
FISCAL YEAR
 
    The fiscal  years  ended  December  30, 1995  ("1995"),  December  31,  1994
("1994") and January 1, 1994 ("1993") include 52, 52 and 53 weeks, respectively.
 
CASH AND CASH EQUIVALENTS
 
    The  Company has invested the majority of  its excess cash in a money market
fund,  which  invests  primarily  in  securities  of  the  U.S.  Government  and
high-grade  commercial paper. The  fund was paying interest  at 4.8% in December
1995. The Company considers these highly liquid investments having maturities of
three months or less at  the time of purchase to  be cash equivalents. The  fund
manager is affiliated with a major shareholder of the Company.
 
INVENTORIES
 
    Inventories  are stated at the  lower of cost or  market using the first-in,
first-out (FIFO) method.
 
PROPERTY AND EQUIPMENT
 
    Property and equipment  are stated  at cost  and are  depreciated using  the
straight-line method over the estimated useful lives of the assets as follows:
 
<TABLE>
<S>                                    <C>
Computer equipment and software......  5 years
Store equipment and fixtures.........  7 years
Leasehold improvements...............  Lesser of its useful life or the life
                                       of the lease
</TABLE>
 
OTHER ASSETS
 
    Other  assets consist of deposits, organization costs and financing fees and
expenses related to the credit agreement. Organization costs are being amortized
over five years  and financing fees  are being  amortized over the  life of  the
Credit  Agreement.  At  December  30, 1995,  there  is  $592,000  of unamortized
financing and organization costs.
 
PREOPENING EXPENSES
 
    Preopening expenses,  consisting of  advertising, payroll  and other  direct
costs, are expensed as incurred.
 
INCOME TAXES
 
    Deferred  tax liabilities and assets are  determined based on the difference
between the financial statement  and tax bases of  assets and liabilities  using
enacted  tax rates in effect for the  year in which the differences are expected
to reverse.  Valuation  allowances  are established  when  necessary  to  reduce
deferred tax assets to the amount expected to be realized. Income tax expense is
the  tax payable for the period and the change during the period in deferred tax
assets and liabilities.
 
RECLASSIFICATIONS
 
    Certain amounts  in  the fiscal  1994  and 1993  financial  statements  were
reclassified to conform to the fiscal 1995 presentation.
 
                                      F-7
<PAGE>
                           FRESH FIELDS MARKETS, INC.
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
1.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
ACCOUNTING ESTIMATES
 
    The  preparation  of  financial  statements  in  conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that  affect the  reported amounts  of  assets and  liabilities and
disclosure of contingent  assets and liabilities  at the date  of the  financial
statements  and the reported amounts of revenue and expenses during the reported
period. Actual results could differ from these estimates.
 
2.  PROPERTY AND EQUIPMENT
 
<TABLE>
<CAPTION>
                                                                                   DECEMBER 30,     DECEMBER 31,
                                                                                       1995             1994
                                                                                  ---------------  --------------
<S>                                                                               <C>              <C>
Leasehold improvements..........................................................  $    43,817,483  $   28,731,440
Fixtures and equipment..........................................................       31,411,155      23,041,569
                                                                                  ---------------  --------------
                                                                                       75,228,638      51,773,009
Accumulated depreciation and amortization.......................................      (15,886,853)     (8,766,337)
                                                                                  ---------------  --------------
                                                                                  $    59,341,785  $   43,006,672
                                                                                  ---------------  --------------
                                                                                  ---------------  --------------
</TABLE>
 
    Amounts due for capital  expenditures of $1,673,000  and $1,016,000 in  1995
and  1994,  respectively,  are included  in  accounts payable.  The  Company has
construction commitments of $4.97 million at December 30, 1995.
 
3.  CREDIT AGREEMENT
    In July 1995, the Company entered into a Credit Agreement with several banks
providing for direct borrowings and the  issuance of standby letters of  credit.
Borrowings under the Credit Agreement bear interest at either LIBOR plus 2.0% or
Prime  plus  0.5%  at Company's  option,  and  are collateralized  by  the real,
personal and intangible property of the  Company. The long term note payable  of
$5.0  million  at  December  31, 1995  represents  borrowings  under  the Credit
Agreement.
 
    The Credit Agreement  contains affirmative  covenants including  maintaining
certain  financial  ratios.  The  Company was  not  in  compliance  with several
financial ratios at  the end of  the year.  The banks agreed  to "forbear"  from
exercising their collection rights under the Credit Agreement until November 30,
1996  depending  on,  among  other things,  borrowing  levels,  in  exchange for
affiliates of two shareholders, Goldman, Sachs & Co. and The Carlyle Group ("Two
Shareholders") entering  into  a  credit support  agreement  ("Agreement").  The
Agreement,  executed January 12, 1996, provides  for shareholders to purchase up
to $10.0 million in Class  E Preferred stock from  the Company, the proceeds  of
which can be solely used to repay debt from the banks.
 
    The  Class E Preferred Stock, to the extent it is issued, is non-convertible
having a liquidation value of $25 per share and is senior to all other preferred
and  common  shares.  The  shares  pay  monthly  dividends  of  12.0%  annually,
increasing  by 1.0  percentage points  each quarter  to a  maximum of  16.0% per
annum. No dividends can be  paid nor can any  preferred stock be redeemed  until
the Company has repaid all amounts due under the Credit Agreement.
 
    In  consideration  for entering  into  the Agreement,  the  Two Shareholders
received 28,572 warrants ("Commitment Warrants")  to purchase Class D  Preferred
Stock  at $17.50  per share.  The Commitment  Warrants are  exercisable upon the
sale, merger or liquidation of the Company. At the time the Commitment  Warrants
are  exercisable, the Company will  pay the two shareholders  an amount equal to
the total exercise price of the Commitment Warrants, which totals $500,010. Upon
 
                                      F-8
<PAGE>
                           FRESH FIELDS MARKETS, INC.
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
3.  CREDIT AGREEMENT (CONTINUED)
the purchase of any Class E  Preferred Stock, the Two Shareholders will  receive
an additional 28,572 Class D warrants ("Additional Commitment Warrants"), having
the  same terms as  the Commitment Warrants,  i.e., a minimum  value of $500,010
under various circumstances described above.
 
    The offering size of the Class E Preferred Stock will be the lesser of $10.0
million or  the  amount of  bank  debt then  outstanding.  At funding,  the  Two
Shareholders  will receive  a further number  of warrants equal  to dividing the
actual proceeds  from the  Class E  Preferred offering  by $10.0  million  times
28,572, i.e., assuming the Class E Preferred offering totals $10.0 million these
warrants will have a minimum value of $500,010 under various circumstances.
 
    If  and when the Class  E Preferred Stock are  offered, all shareholders may
purchase the Shares, however, the Two Shareholders are obligated to purchase any
unfunded portion of  the Class  E Preferred offering.  There are  up to  122,857
Warrants  ("Funding  Warrants")  on Class  D  Preferred  Stock to  be  issued to
shareholders purchasing Class E Preferred Stock. These Funding Warrants have the
same terms as  the Commitment  Warrants, i.e.,  assuming the  Class E  Preferred
offering  totals  $10.0 million,  these warrants  will have  a minimum  value of
$2,150,000 under various circumstances described above. If the proceeds are less
than $10.0  million  the  number  of Funding  Warrants  will  be  proportionally
reduced.  The number of Funding Warrants a  shareholder will receive is equal to
122,857 times the  ratio of  their total purchase  price for  Class E  Preferred
Shares divided by $10.0 million.
 
    The  availability under the Credit Agreement  was $8.3 million as of January
12, 1996.  Several banks  have issued  letters of  credit totaling  $720,000  on
behalf  of the Company. The  letters of credit expire  between November 30, 1996
and January 19, 1997 and are for the benefit of an insurance company in  support
of the Company's workers' compensation program.
 
4.  PREFERRED STOCK
 
<TABLE>
<CAPTION>
                                                                             DECEMBER 30,  DECEMBER 31,
                                                                                 1995          1994
                                                                             ------------  ------------
<S>                                                                          <C>           <C>
Class D, $.01 par value; 1,085,780 and 874,289 shares authorized,
 respectively; 877,207 and 874,289 shares issued and outstanding,
 respectively (liquidation preference of $17.50 per share).................   $    8,773    $    8,743
 
Class C, $.01 par value; authorized, issued and outstanding 1,785,746
 shares (liquidation preference of $14.00 per shares)......................       17,857        17,857
 
Class B, $.01 par value; authorized, issued and outstanding 3,000,000
 shares (liquidation preference of $10.00 per share).......................       30,000        30,000
 
Class A, $.01 par value; authorized issued and outstanding 1,953,390 shares
 (liquidation preference of $5.90 per share)...............................       19,534        19,534
                                                                             ------------  ------------
 
                                                                              $   76,164    $   76,134
                                                                             ------------  ------------
                                                                             ------------  ------------
</TABLE>
 
    In  December 1994, the Company completed  a private placement stock offering
of 428,573 units consisting  of Class D convertible  Preferred Stock and  Common
Stock  Warrants. Each  unit consisted  of (a)  two shares  of Class  D Preferred
Stock, $.01 par  value, (b) a  warrant to  purchase one share  of the  Company's
Common Stock for $17.50, (subject to antidilution adjustments) at any time until
December  31, 1996 and (c)  a warrant to purchase one  share of Common Stock for
$21.00, (subject to  antidilution adjustments)  at any time  until December  31,
1996. The Company received $14,800,055 in
 
                                      F-9
<PAGE>
                           FRESH FIELDS MARKETS, INC.
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
4.  PREFERRED STOCK (CONTINUED)
proceeds,  net of cash offering expenses of  $200,000. None of the proceeds were
allocated to the warrants.  In connection with the  stock offering, the  Company
also issued, at a discount of $300,003, 17,143 shares of Class D Preferred Stock
without  warrants pursuant  to a  stand by commitment  received from  one of its
shareholders.
 
    Each share of preferred stock is  convertible, at the holder's option,  into
one  share of common stock, and is entitled  to vote together as a single class.
The Class D shares have a liquidation preference over the Class C shares,  which
have  a liquidation preference over the Class B shares, which have a liquidation
preference over  the Class  A  shares. Preferred  shareholders are  entitled  to
receive  cash dividends per share equal to the cash dividends per share declared
and payable to common shareholders. The Company may elect to have all  preferred
shares  converted into common stock upon the  closing of a public offering of at
least $25 million. At December 30, 1995, December 31, 1994 and January 1,  1994,
7,616,343,  7,613,425 and 6,739,136  shares, respectively, of  common stock were
reserved for conversion of preferred stock.
 
5.  STOCK OPTIONS
    The Company has adopted Stock Option  Plans (the "Plans") providing for  the
grant of options to purchase an aggregate of 3.1 million shares of the Company's
common  stock. The Plans cover certain key employees and directors. The purchase
price for options granted is determined by the Plans' committee. The grant price
for incentive stock options is not less than the fair market value of the common
stock on the date  of grant. Generally, options  granted under the Plans  become
exercisable  on a cumulative basis at 25% per year beginning two years after the
date of grant. The activity under the Plans is as follows:
 
<TABLE>
<CAPTION>
                                                                    NON-QUALIFIED STOCK
                                         INCENTIVE STOCK OPTIONS          OPTIONS                   TOTAL
                                         -----------------------  -----------------------  -----------------------
                                         NUMBER OF  OPTION PRICE  NUMBER OF  OPTION PRICE  NUMBER OF  OPTION PRICE
                                          SHARES     PER SHARE     SHARES     PER SHARE     SHARES     PER SHARE
                                         ---------  ------------  ---------  ------------  ---------  ------------
<S>                                      <C>        <C>           <C>        <C>           <C>        <C>
Balance at December 26, 1992...........    436,250      .50-8.50     93,750          1.50    530,000      .50-8.50
Granted................................    243,500    8.50-12.50                             243,500    8.50-12.50
Exercised..............................
Canceled...............................    (81,000)   8.50-12.50     --                      (81,000)   8.50-12.50
                                         ---------                ---------                ---------
Balance at January 1, 1994.............    598,750     .50-12.50     93,750          1.50    692,500     .50-12.50
Granted................................    161,400   12.50-15.00    608,610   14.00-15.00    770,010   12.50-15.00
Exercised..............................                             (93,750)         1.50    (93,750)         1.50
Canceled...............................    (96,950)   8.50-14.00     --                      (96,950)   8.50-14.00
                                         ---------                ---------                ---------
Balance at December 31, 1994...........    663,200     .50-15.00    608,610   14.00-15.00  1,271,810     .50-15.00
Granted................................    127,898   14.00-15.00     89,603     .50-15.00    217,501   14.00-15.00
Exercised..............................       (625)         8.50     --                         (625)         8.50
Canceled...............................    (47,688)   8.50-15.00    (23,393)    .50-15.00    (71,081)    .50-15.00
                                         ---------                ---------                ---------
Balance at December 30, 1995...........    742,785  $  .50-15.00    674,820  $  .50-15.00  1,417,605  $  .50-15.00
                                         ---------                ---------                ---------
                                         ---------                ---------                ---------
</TABLE>
 
    There were 1,682,395 options available for future grants as of December  30,
1995.
 
                                      F-10
<PAGE>
                           FRESH FIELDS MARKETS, INC.
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
6.  INCOME TAXES
 
    The  tax effects of  the temporary differences  between income for financial
reporting and tax purposes giving rise  to the Company's deferred tax asset  and
liability are as follows:
 
<TABLE>
<CAPTION>
                                                                        DECEMBER 30,     DECEMBER 31,
                                                                            1995             1994
                                                                       ---------------  ---------------
<S>                                                                    <C>              <C>
Deferred tax asset:
  Net operating loss carryforwards...................................  $    11,060,000  $     8,569,000
  Store closing costs................................................        1,091,000        1,072,000
  Capitalized startup costs..........................................          148,000          122,000
  Deferred rent......................................................          255,000          348,000
  Accrued liabilities................................................          771,000          458,000
  Other..............................................................          127,000          201,000
  Valuation allowance................................................      (12,460,000)     (10,138,000)
                                                                       ---------------  ---------------
                                                                               992,000          632,000
Deferred tax liability:
  Depreciation and amortization......................................         (992,000)        (632,000)
                                                                       ---------------  ---------------
Net deferred tax asset...............................................  $     --         $     --
                                                                       ---------------  ---------------
                                                                       ---------------  ---------------
</TABLE>
 
    The  Company has  provided a full  valuation allowance for  the deferred tax
asset. As of December 30, 1995, the Company has the following tax net  operating
loss carryforwards available:
 
<TABLE>
<CAPTION>
EXPIRATION
- ------------------------------------------------------------------------------
<S>                                                                             <C>
2006..........................................................................  $    1,208,000
2007..........................................................................       3,702,000
2008..........................................................................      10,784,000
2009..........................................................................       8,678,000
2010..........................................................................       4,734,000
                                                                                --------------
Total.........................................................................  $   29,106,000
                                                                                --------------
                                                                                --------------
</TABLE>
 
    Utilization of these net operating loss carryforwards in any one year may be
limited as a result of certain changes in ownership of the Company.
 
    The provision for state income taxes of $130,000 for fiscal 1993 arises from
taxable   income  reported   in  the  Company's   Maryland  subsidiaries.  These
subsidiaries were liquidated at the beginning of fiscal 1994.
 
7.  LEASES
    The Company leases  its stores, offices,  warehouse, and kitchen  facilities
under  operating leases.  The store lease  agreements provide  for initial lease
terms ranging between seven and 20 years. Certain leases provide for future rent
increases. The Company recognizes rent expense on a straight-line basis and  any
differences  between the scheduled payments and expense recognized are reflected
in deferred rent.  The Company pays  all taxes, utilities,  and insurance  costs
related to the properties.
 
                                      F-11
<PAGE>
                           FRESH FIELDS MARKETS, INC.
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
7.  LEASES (CONTINUED)
    Future  minimum payments  under noncancelable operating  leases with initial
terms of one year or more are as follows:
 
<TABLE>
<S>                                                            <C>
1996.........................................................  $   8,818,000
1997.........................................................      9,701,000
1998.........................................................     10,496,000
1999.........................................................     10,824,000
2000.........................................................     11,046,000
Thereafter...................................................     97,483,000
                                                               -------------
  Total......................................................  $ 148,368,000
                                                               -------------
                                                               -------------
</TABLE>
 
    Rent expense  was approximately  $6,807,000,  $5,191,000 and  $3,478,000  in
fiscal 1995, 1994 and 1993, respectively.
 
8.  RELATED PARTY TRANSACTIONS
    The  Company  has paid  fees to  a  firm affiliated  with a  shareholder for
consulting and training services,  and electrical contracting services  totaling
$177,000, $40,000 and $139,000, for fiscal 1995, 1994 and 1993, respectively.
 
9.  EMPLOYEE BENEFIT PLAN
    In  1992,  the  Company  established  a  defined  contribution  401(k) plan.
Employees with  a minimum  of six  months of  service and  21 years  of age  are
eligible  to participate and may contribute up to 15% of base compensation, with
the Company matching 25% of the first 4% of employee contributions. The  Company
contribution   and  administrative  expenses  totalled  approximately  $137,000,
$98,000 and $42,000 for fiscal 1995, 1994 and 1993, respectively.
 
10. CONTINGENCIES
    The Company is a party to certain legal proceedings arising in the  ordinary
course  of business.  Management believes  that any  damages arising  from these
proceedings will not  be material to  the financial position  of the Company.  A
landlord  has filed  a lawsuit for  $3.5 million  under a lease  agreement for a
store that is scheduled  to be closed  in the first half  of 1996. The  landlord
alleges  that the Company  breached the lease "by  abandoning the premises" once
the operations  of the  store were  reduced due  to the  shopping center's  poor
business climate. While the Company believes it has meritorious defenses against
the suit, the ultimate resolution of the matter is uncertain.
 
11. STORE RELOCATION AND CLOSING COSTS
    The  store  relocation  and  closing  costs  for  1994  represent  the  cost
associated with relocating  the Rockville, Maryland  store and costs  associated
with  the planned closing of the Fairfax, Virginia store. Relocation and closing
costs consist of  the remaining  investment in  property and  equipment, net  of
expected  salvage  and  the  present  value  of  the  estimated  remaining lease
liability. Sales for 1995 and 1994 for the Fairfax store totalled $4,937,000 and
$6,340,000, respectively.
 
                                      F-12
<PAGE>
                           FRESH FIELDS MARKETS, INC.
 
                                 BALANCE SHEETS
 
                             (DOLLARS IN THOUSANDS)
                                  (UNAUDITED)
 
                                     ASSETS
 
<TABLE>
<CAPTION>
                                                                                         MARCH 30,   DECEMBER 31,
                                                                                            1996         1995
                                                                                         ----------  ------------
<S>                                                                                      <C>         <C>
Current assets:
  Cash and cash equivalents............................................................  $    3,730   $    3,443
  Inventories..........................................................................       7,868        7,580
  Other current assets.................................................................       1,093        1,109
                                                                                         ----------  ------------
    Total current assets...............................................................      12,691       12,132
Property and equipment, net............................................................      57,909       59,342
Deposits and other assets..............................................................       1,958        1,765
                                                                                         ----------  ------------
                                                                                         $   72,558   $   73,239
                                                                                         ----------  ------------
                                                                                         ----------  ------------
 
                                      LIABILITIES AND SHAREHOLDERS' EQUITY
 
Current liabilities:
  Accounts payable and accrued expenses................................................  $    6,518   $   11,213
  Accrued compensation and benefits....................................................       4,089        3,384
  Other current liabilities............................................................       2,529        2,427
                                                                                         ----------  ------------
    Total current liabilities..........................................................      13,136       17,024
Long term note payable.................................................................       7,000        5,000
Deferred rent..........................................................................       2,440        2,147
Shareholders' equity:
  Warrants.............................................................................         500       --
  Preferred stock......................................................................          76           76
  Common stock.........................................................................           6            6
  Additional paid-in capital...........................................................      83,693       83,693
  Accumulated deficit..................................................................     (34,293)     (34,707)
                                                                                         ----------  ------------
    Total shareholders' equity.........................................................      49,982       49,066
                                                                                         ----------  ------------
                                                                                         $   72,556   $   73,239
                                                                                         ----------  ------------
                                                                                         ----------  ------------
</TABLE>
 
                                      F-13
<PAGE>
                           FRESH FIELDS MARKETS, INC.
 
                               INCOME STATEMENTS
 
                             (DOLLARS IN THOUSANDS)
                                  (UNAUDITED)
 
<TABLE>
<CAPTION>
                                                                            THIRTEEN WEEKS ENDED
                                                                           ----------------------
                                                                            MARCH 30,   APRIL 1,
                                                                              1996        1995
                                                                           -----------  ---------
<S>                                                                        <C>          <C>
Sales....................................................................   $  63,766   $  47,811
Cost of goods sold and occupancy costs...................................      42,740      31,294
                                                                           -----------  ---------
  Gross profit...........................................................      21,026      16,517
Operating expenses:
  Store expenses.........................................................      15,301      11,767
  General and administrative.............................................       2,325       2,544
  Preopening expenses....................................................         310         438
  Depreciation and amortization..........................................       2,084       1,436
                                                                           -----------  ---------
    Operating income (loss)..............................................       1,026         332
Interest income (expense)................................................        (201)        212
Financing fees...........................................................        (412)     --
                                                                           -----------  ---------
  Income (loss) before income tax........................................         413         544
Income taxes, net of NOL benefit.........................................      --          --
                                                                           -----------  ---------
  Net income (loss)......................................................   $     413   $     544
                                                                           -----------  ---------
                                                                           -----------  ---------
 
Ratio of sales:
  Cost of sales and occupancy............................................        67.0%       65.5%
  Store expenses.........................................................        24.0%       24.6%
  General and administrative.............................................         3.6%        5.3%
  Preopening Expenses....................................................         0.5%        0.9%
  Depreciation and amortization..........................................         3.2%        3.0%
Number of stores opened in the period....................................           2           1
</TABLE>
 
                                      F-14
<PAGE>
                           FRESH FIELDS MARKETS, INC.
 
                            STATEMENTS OF CASH FLOWS
 
                             (DOLLARS IN THOUSANDS)
                                  (UNAUDITED)
 
<TABLE>
<CAPTION>
                                                                            THIRTEEN WEEKS ENDED
                                                                           ----------------------
                                                                            MARCH 30,   APRIL 1,
                                                                              1996        1995
                                                                           -----------  ---------
<S>                                                                        <C>          <C>
Cash flows provided by (used in) operating activities:
  Net income (loss)......................................................   $     413   $     544
  Adjustment for noncash items:
    Depreciation and amortization........................................       2,587       1,630
    Deferred rent........................................................         293         (97)
                                                                           -----------  ---------
                                                                                3,293       2,077
  Changes in operating assets and liabilities:
    Inventories..........................................................        (288)       (144)
    Other current assets.................................................          16          12
    Accounts payable and accrued expenses................................      (4,695)     (2,089)
    Accrued compensation and benefits....................................         705       1,177
    Other current liabilities............................................         102         633
                                                                           -----------  ---------
      Net cash provided by operating activities..........................        (867)      1,866
Cash flows from (used in)investing activities:
  Purchase of property, fixtures & equipment.............................        (844)     (3,362)
  Other assets...........................................................        (502)        (91)
                                                                           -----------  ---------
                                                                               (1,346)     (3,453)
Cash flows provided by financing activities:
  Proceeds form issuance of long-term debt...............................       2,000      --
  Proceeds from Class D Warrants.........................................         500      --
                                                                           -----------  ---------
                                                                                2,500
Net decrease in cash and cash equivalents................................         287      (1,787)
Cash and cash equivalents:
  Beginning of period....................................................       3,443      17,647
                                                                           -----------  ---------
  End of period..........................................................   $   3,730   $  15,860
                                                                           -----------  ---------
                                                                           -----------  ---------
</TABLE>
 
                                      F-15
<PAGE>
                                                                      APPENDIX A
 
                          AGREEMENT AND PLAN OF MERGER
 
                                     AMONG
 
                            WHOLE FOODS MARKET, INC.
                             (A TEXAS CORPORATION)
 
                     WHOLE FOODS MARKET MID-ATLANTIC, INC.
                            (A DELAWARE CORPORATION)
 
                                      AND
 
                           FRESH FIELDS MARKETS, INC.
                            (A DELAWARE CORPORATION)
                              DATED: JUNE 17, 1996
<PAGE>
    This  Agreement and Plan of Merger (the  "Agreement") is made as of the 17th
day of June, 1996, among Whole Foods Market, Inc., a Texas corporation  ("WFM");
Whole  Foods  Market Mid-Atlantic,  Inc.,  a Delaware  corporation  (the "Merger
Corp."), which is wholly owned, directly or indirectly, by WFM; and Fresh Fields
Markets, Inc., a Delaware corporation ("Fresh Fields").
 
    In consideration of  the mutual covenants  and agreements contained  herein,
the parties hereto covenant and agree as follows:
 
                                   ARTICLE 1.
 
                                   THE MERGER
 
    1.1.   MERGER.  Upon  the terms and conditions  set forth in this Agreement,
and in accordance with  the provisions of the  Delaware General Corporation  Law
(the "DGCL"), at the Effective Date (as hereinafter defined), Merger Corp. shall
be  merged (the "Merger") with and into  Fresh Fields, and Fresh Fields shall be
the surviving  corporation  (the  "Surviving Corporation")  and  as  such  shall
continue  to be governed by the laws of  the State of Delaware. The Merger shall
have the effects set forth in Section 259 of the DGCL.
 
    1.2.  CONTINUING  OF CORPORATE EXISTENCE.   Except as  may otherwise be  set
forth herein, the corporate existence and identity of Fresh Fields, with all its
purposes,  powers, franchises, privileges, rights and immunities, shall continue
unaffected and  unimpaired  by  the  Merger, and  the  corporate  existence  and
identity of Merger Corp., with all its purposes, powers, franchises, privileges,
rights  and immunities, at the Effective Date shall be merged with and into that
of Fresh Fields, and the Surviving  Corporation shall be vested fully  therewith
and  the  separate  corporate  existence  and  identity  of  Merger  Corp. shall
thereafter cease except to the extent continued by statute.
 
    1.3.  EFFECTIVE DATE.  The Merger shall become effective on the day on which
the  certificate  of  merger  (the  "Certificate  of  Merger")  is  issued  (the
"Effective Date") by the Secretary of State of the State of Delaware upon filing
on  the Closing Date (as  defined herein) of the  Certificate of Merger with the
Secretary of State of the State of Delaware pursuant to Section 103 of the DGCL.
 
    1.4.  CORPORATE GOVERNANCE.
 
        (a) The Certificate of  Incorporation of Merger Corp.,  as in effect  on
    the Effective Date, shall continue in full force and effect and shall be the
    Certificate  of Incorporation of the Surviving  Corporation, and the name of
    the Surviving Corporation shall be "Whole Foods Market Mid-Atlantic, Inc."
 
        (b) The Bylaws of Merger Corp., as  in effect as of the Effective  Date,
    shall  continue in  full force  and effect  and shall  be the  Bylaws of the
    Surviving Corporation.
 
        (c) The members of the Board  of Directors of the Surviving  Corporation
    and  the officers of the Surviving  Corporation shall be the persons holding
    such offices in Merger Corp. as of the Effective Date.
 
    1.5.  RIGHTS AND  LIABILITIES OF THE SURVIVING  CORPORATION.  The  Surviving
Corporation shall have the following rights and obligations:
 
        (a)  The Surviving  Corporation shall  have all  the rights, privileges,
    immunities and powers and shall be subject to all the duties and liabilities
    of a corporation organized under the laws of the State of Delaware.
 
        (b)  The  Surviving  Corporation  shall  possess  all  of  the   rights,
    privileges  immunities and franchises, of either a public or private nature,
    of Fresh Fields and Merger Corp. and all property, real, personal and mixed,
    and all debts due on whatever account, including subscription to shares, and
    all other choses in action, and every other interest of or belonging or  due
    to Fresh Fields and Merger Corp. shall be taken and deemed to be transferred
    or invested in the Surviving Corporation without further act or deed.
 
                                      A-1
<PAGE>
        (c)  At the Effective Date,  the Surviving Corporation shall thenceforth
    be responsible  and liable  for  all liabilities  and obligations  of  Fresh
    Fields  and Merger Corp. (including, but not limited to, the liabilities and
    obligations set forth in Sections 5.9, 5.11 and 5.12) and any claim existing
    or action or proceeding pending by  or against Merger Corp. or Fresh  Fields
    may be prosecuted against the Surviving Corporation as if the Merger had not
    occurred,  or the  Surviving Corporation  may be  substituted in  its place.
    Neither the rights of  creditors nor any liens  upon the property of  Merger
    Corp. or Fresh Fields shall be impaired by the Merger.
 
    1.6.    CLOSING.   Consummation  of  the transactions  contemplated  by this
Agreement (the "Closing")  shall take  place at the  offices of  WFM in  Austin,
Texas,  commencing  at 10:00  a.m., local  time, on  the date  (i) on  which the
meeting of WFM's shareholders described in  Sections 5.8 occurs or (ii) as  soon
as possible thereafter when each of the other conditions set forth in Articles 6
and  7 have been satisfied or waived,  and shall proceed promptly to conclusion,
or at such  other place, time  and date as  shall be fixed  by mutual  agreement
between  WFM  and Fresh  Fields. The  day on  which the  Closing shall  occur is
referred to herein as the "Closing Date." Each party will cause to be  prepared,
executed  and delivered the Certificate of Merger to be filed with the Secretary
of State of Delaware  and all other appropriate  and customary documents as  any
party  or its counsel may reasonably request for the purpose of consummating the
transactions contemplated by this  Agreement. All actions  taken at the  Closing
shall  be deemed to have  been taken simultaneously at the  time the last of any
such actions is taken or completed.
 
    1.7.  TAX CONSEQUENCES.  It is  intended that the Merger shall constitute  a
reorganization  within  the  meaning  of Section  368(a)(2)(E)  of  the Internal
Revenue Code of  1986, as amended  (the "Code"), and  that this Agreement  shall
constitute  a "plan of  reorganization" for the  purposes of Section  368 of the
Code.
 
    1.8.  POOLING OF INTERESTS.  It is the intention of the parties hereto  that
the  Merger will  be treated  for financial reporting  purposes as  a pooling of
interests.
 
                                   ARTICLE 2.
 
                              CONVERSION OF SHARES
 
    2.1.  CONVERSION OF  FRESH FIELDS CAPITAL  STOCK.  The  manner and basis  of
converting  shares  of the  capital  stock of  Fresh  Fields (the  "Fresh Fields
Capital Stock") into shares of Common Stock,  no par value, of WFM ("WFM  Common
Stock"), shall be as follows:
 
        (a)  The outstanding shares of Fresh Fields common stock, par value $.01
    (the "Fresh Fields Common  Stock"), the outstanding  shares of Fresh  Fields
    Class  A  preferred  stock,  par  value  $.01  (the  "Fresh  Fields  Class A
    Preferred"), the outstanding shares of Fresh Fields Class B preferred stock,
    par value  $.01 (the  "Fresh  Fields Class  B Preferred"),  the  outstanding
    shares  of Fresh Fields Class C preferred  stock, par value $.01 (the "Fresh
    Fields Class C Preferred"), the outstanding  shares of Fresh Fields Class  D
    preferred  stock, par value $.01 (the "Fresh Fields Class D Preferred"), the
    options to acquire shares  of Fresh Fields Common  Stock (the "Fresh  Fields
    Options")  which are Included In-the-Money  Fresh Fields Options (as defined
    below), and the warrants to acquire shares of Fresh Fields Class D Preferred
    (the "Fresh  Fields Class  D  Warrants") (all  as  more fully  described  in
    Section 3.7 hereof) shall at the Effective Date, by virtue of the Merger and
    without  any action on  the part of  the holders thereof,  be converted into
    such number of shares (the  "WFM Merger Shares") of  WFM Common Stock as  is
    equal to (i) the sum of $134.5 million plus (A) the aggregate exercise price
    of the Included In-the-Money Fresh Fields Options minus (B) the Agreed Value
    of  the Included Out-of-the-Money Fresh Fields  Options, divided by (ii) the
    "Determination Price" (as defined herein).
 
                                      A-2
<PAGE>
        (b) For the purposes of this  Agreement, the terms below shall have  the
    following meanings:
 
       "Average  WFM Share Price"  means the average per  share closing price of
       WFM Common Stock as reported on the NASDAQ National Market System ("NMS")
       over the twenty trading days immediately preceding the Effective Date.
 
       "Determination Price"  means  the  Average  WFM  Share  Price;  provided,
       however,  that if the Average WFM Share Price is greater than $28.00, the
       Determination Price shall be $28.00, and  if the Average WFM Share  Price
       is less than $24.00, the Determination Price shall be $24.00.
 
       "Fresh  Fields Common  Stock Equivalents" means  the number  of shares of
       Fresh Fields Common Stock, Fresh  Fields Class A Preferred, Fresh  Fields
       Class  B Preferred and Fresh Fields  Class C Preferred outstanding on the
       Effective Date, and  the number of  shares of Fresh  Fields Common  Stock
       subject to Included In-the-Money Fresh Fields Options; provided, however,
       that  the Fresh  Fields Common Stock  Equivalents shall  be recomputed in
       accordance  with  subsection  (c)(v)  below  in  the  event  any  of  the
       circumstances set forth therein shall occur.
 
       "Included  Fresh  Fields Options"  means  Fresh Fields  Options  that are
       exercisable by their terms  on the Effective Date.  For purposes of  this
       definition,  Included Fresh Fields  Options shall also  include the total
       options held by the  persons listed on Schedule  2.1 of the Fresh  Fields
       Disclosure Schedule.
 
       "Included  In-the-Money Fresh Fields Options  means Included Fresh Fields
       Options that  have an  exercise price  less than  or equal  to the  Fresh
       Fields Common Stock Merger Price.
 
       "Included  Out-of-the-Money  Fresh Fields  Options" means  Included Fresh
       Fields Options that have an exercise price greater than the Fresh  Fields
       Common Stock Merger Price.
 
       "Agreed Value of Included Out-of-the-Money Fresh Fields Options" shall be
       the  fair  market value  of  the Included  Out-of-the-Money  Fresh Fields
       Options as agreed upon  by Fresh Fields and  WFM after consultation  with
       their  financial  advisors  in accordance  with  such  traditional option
       valuation methodologies  as  they  select; provided,  however,  that  the
       Agreed  Value of Included  Out-of-the-Money Options shall  not be greater
       than the number that is the result  of (i) the number of shares of  Fresh
       Fields  Common Stock covered  by such options  times (ii) the  sum of the
       difference, for each such option, between (A) the exercise price of  such
       option  and  (B) the  Fresh Fields  Common Stock  Merger Price.  If Fresh
       Fields and  WFM do  not mutually  agree on  an Agreed  Value of  Included
       Out-of-the-Money Fresh Fields Options, each party's financial advisors to
       this  transaction (Goldman, Sachs & Co. and Robertson Stephens & Company)
       shall select a third investment banker which, within 15 days of the  date
       of   selection,   shall   determine   the   Agreed   Value   of  Included
       Out-of-the-Money Fresh Fields Options and notify Fresh Fields and WFM  of
       such  conclusive determination (subject to  the terms of this definition,
       including without limitation the proviso hereof).
 
       "WFM Merger Shares  Available to Fresh  Fields Common Stock  Equivalents"
       means  the total  number of  WFM Merger  Shares minus  the number  of WFM
       Merger  Shares  allocable  to  the  outstanding  Fresh  Fields  Series  D
       Preferred  and  the  Fresh Fields  Series  D Warrants,  as  determined in
       accordance with  subsection (c)(i)  below;  provided, however,  that  the
       Shares  Available  to  Fresh  Fields Common  Stock  Equivalents  shall be
       recomputed in accordance with subsection (c)(v) below in the event any of
       the circumstances set forth therein shall occur.
 
       "Exchange Ratio" means  the quotient  of WFM Merger  Shares Available  to
       Fresh  Fields Common  Stock Equivalents  divided by  the number  of Fresh
       Fields Common  Stock Equivalents;  provided, however,  that the  Exchange
       Ratio  shall be recomputed in accordance  with subsection (c)(v) below in
       the event any of the circumstances set forth therein shall occur.
 
                                      A-3
<PAGE>
       "Fresh Fields  Common  Stock  Merger  Price" means  the  product  of  the
       Exchange  Ratio  multiplied by  the  Average WFM  Share  Price; provided,
       however, that  the  Fresh  Fields  Common Stock  Merger  Price  shall  be
       recomputed in accordance with subsection (c)(v) below in the event any of
       the circumstances set forth therein shall occur.
 
       "Excluded Fresh Fields Options" means all Fresh Fields Options other than
       the Included Fresh Fields Options outstanding on the Effective Date.
 
       "Fresh  Fields Common Stock Warrants" means all warrants to acquire Fresh
       Fields Common Stock outstanding on the Effective Date.
 
        (c) The WFM Merger Shares shall  be allocated among the shares of  Fresh
    Fields  Common Stock, Fresh  Fields Class A Preferred,  Fresh Fields Class B
    Preferred, Fresh Fields Class C Preferred and Fresh Fields Class D Preferred
    and the Fresh Fields Class D Warrants outstanding on the Effective Date  and
    Included  In-the-Money  Fresh Fields  Options, and  such shares  and options
    shall be converted into WFM Merger Shares or the right to acquire WFM Merger
    Shares, on the basis set forth below. The Excluded Fresh Fields Options  and
    Fresh  Fields  Common  Stock Warrants  shall  be converted  into  options or
    warrants to acquire shares of WFM Common Stock on the basis set forth below.
 
           (i) Each outstanding share of Fresh Fields Class D Preferred and each
       Fresh Fields Class D Warrant shall  be converted into a number of  shares
       of WFM Common Stock equal to $17.50 divided by the Determination Price.
 
           (ii)  Each  outstanding share  of  Fresh Fields  Common  Stock, Fresh
       Fields Class A Preferred, Fresh Fields Class B Preferred and Fresh Fields
       Class C  Preferred shall  be converted  into a  number of  shares of  WFM
       Common Stock equal to one multiplied by the Exchange Ratio.
 
           (iii)  Each  Included  In-the-Money  Fresh  Fields  Option  shall  be
       converted into a  number of options  or warrants to  purchase WFM  Common
       Stock  equal  to one  multiplied  by the  Exchange  Ratio. The  per share
       exercise price of each Included In-the-Money Option shall be adjusted  to
       equal  the  quotient  of the  per  share  exercise price  divided  by the
       Exchange Ratio. WFM shall allocate and reserve a sufficient number of the
       WFM Merger Shares to  permit the exercise  of such Included  In-the-Money
       Fresh Fields Options.
 
           (iv)  Each  Included Out-of-the-Money  Fresh Fields  Option, Excluded
       Fresh Fields  Option  and Fresh  Fields  Common Stock  Warrant  shall  be
       converted  into a number of otpions or warrants of WFM Common Stock equal
       to one multiplied by the Exchange Ratio. The per share exercise price  of
       such  option or warrant shall be adjusted  to equal the exercise price of
       such option or warrant divided by the Exchange Ratio. WFM shall reserve a
       sufficient number of shares of WFM Common Stock to permit the exercise of
       such converted options and warrants.
 
           (v) The  foregoing allocations  and conversions  are subject  to  the
       following exceptions:
 
            (A) If  the Exchange Ratio multiplied by the Average WFM Share Price
                is  greater  than  $17.50,  then  the  allocation  required   by
                subsection  (c)(i) alone shall not be made, the number of shares
                of Fresh Fields Class D Preferred  and the Fresh Fields Class  D
                Warrants  outstanding on the Effective  Date shall be treated as
                Fresh Fields  Common Stock  Equivalents, the  WFM Merger  Shares
                Available  to Common Stock Equivalents, Exchange Ratio and Fresh
                Fields Common Stock  Merger Price  shall be  recomputed on  this
                basis,  and each share of Fresh Fields Class D Preferred and the
                Fresh Fields Class D warrants outstanding on the Effective  Date
                shall  be converted into a number  of WFM Merger Shares equal to
                the product of one multiplied by the Exchange Ratio.
 
                                      A-4
<PAGE>
            (B) If the Exchange Ratio multiplied by the Average WFM Share  Price
                is  less than $14.00, the number  of shares of Class C Preferred
                outstanding on  the Effective  Date shall  be converted  into  a
                number  of  WFM Merger  Shares equal  to  $14.00 divided  by the
                Determination Price. The Fresh Fields Common Stock  Equivalents,
                the  WFM Merger  Shares Available  to Fresh  Fields Common Stock
                Equivalents, the Exchange  Ratio and Fresh  Fields Common  Stock
                Merger  Price  shall be  recomputed by  excluding the  number of
                shares of  Fresh Fields  Class C  Preferred outstanding  on  the
                Effective Date from the Fresh Fields Common Stock Equivalents.
 
            (C) If  the Exchange Ratio multiplied by the Average WFM Share Price
                is less than  $10.00, then each  share of Fresh  Fields Class  B
                Preferred  outstanding on the Effective  Date shall be converted
                into a number of  WFM Merger Shares equal  to $10.00 divided  by
                the   Determination  Price.   The  Fresh   Fields  Common  Stock
                Equivalents, the  WFM Merger  Shares Available  to Fresh  Fields
                Common  Stock Equivalents,  the Exchange Ratio  and Fresh Fields
                Common Stock Merger Price shall  be recomputed by excluding  the
                number  of shares of Fresh  Fields Class B Preferred outstanding
                on the  Effective  Date  from  the  Fresh  Fields  Common  Stock
                Equivalents.
 
            (D) If  the Exchange Ratio multiplied by the Average WFM Share Price
                is less than  $5.90, then  each share  of Fresh  Fields Class  A
                Preferred  shall be converted into a number of WFM Merger Shares
                equal to $5.90  divided by  the Determination  Price. The  Fresh
                Fields Common Stock Equivalents, the WFM Merger Shares Available
                to Fresh Fields Common Stock Equivalents, the Exchange Ratio and
                Fresh Fields Merger Share Price shall be recomputed by excluding
                the   number  of  shares  of  Fresh  Fields  Class  A  Preferred
                outstanding on the Effective Date  from the Fresh Fields  Common
                Stock Equivalents.
 
        (d)  The adjustment to  the exercise price of  any Included Fresh Fields
    Option, Excluded Fresh Fields  Option or Fresh  Fields Common Stock  Warrant
    made  pursuant to subsection (c) above shall  be rounded to next whole cent.
    The assumption by WFM of the  Included Fresh Fields Options, Excluded  Fresh
    Fields  Options  and  the  Fresh  Fields  Common  Stock  Warrants  shall not
    terminate or  modify  (except  as required  hereunder)  any  right,  vesting
    schedule  or  restriction on  transferability  relating to  such  options or
    warrants, or give  the holders of  such options or  warrants any  additional
    benefits  which they did  not have immediately prior  to the Effective Time.
    Continuous employment with Fresh Fields shall be credited to an optionee for
    vesting purposes after the Effective Date. Promptly after the adjustments to
    the Fresh Fields  Options and  Fresh Fields Common  Stock Warrants  required
    under  this Section 2.1 have  been computed, WFM shall  mail a notice to the
    holders of such  options and  warrants describing  the adjustments.  Nothing
    contained  in this Section shall require WFM  to offer or sell shares of WFM
    Common Stock upon the  exercise of options assumed  by WFM hereunder if,  in
    the reasonable judgment of WFM and its counsel, such offer or sale would not
    be  in accordance with  the applicable federal or  state securities laws. On
    the Effective  Date,  WFM shall  file  with the  Commission  a  registration
    statement  on Form S-8 covering the shares of WFM Common Stock issuable upon
    the exercise of all Fresh  Fields Options assumed by  WFM and shall use  its
    best  efforts to maintain  the effectiveness of  such registration statement
    for so long as  the Fresh Fields Options  remain outstanding. WFM shall  use
    reasonable  best efforts to take  any actions that may  be necessary so that
    any Fresh  Fields  Options qualified  as  incentive stock  options  for  the
    purposes  of  Section  422  of  the Internal  Revenue  Code  continue  to be
    qualified as  incentive  stock  options following  the  Effective  Date  and
    assumption by WFM.
 
        (e)  Each share of  Fresh Fields Capital  Stock held in  the treasury of
    Fresh Fields and each share  of Fresh Fields Capital  Stock owned by WFM  or
    any  direct or  indirect wholly-owned subsidiary  of WFM or  of Fresh Fields
    shall automatically  be canceled  and  extinguished without  any  conversion
    thereof and no payment will be made with respect thereto.
 
                                      A-5
<PAGE>
    2.2.   FRACTIONAL SHARES.  No scrip or fractional shares of WFM Common Stock
shall be issued  in the Merger.  All fractional  shares of WFM  Common Stock  to
which  a holder of Fresh Fields Capital Stock immediately prior to the Effective
Date would  otherwise be  entitled at  the Effective  Date shall  be  aggregated
(except  shares  acquired  pursuant  to  Section  2.1(c)(iii)  and  (iv)).  If a
fractional share  results  from  such aggregation,  such  shareholder  shall  be
entitled, after the later of (a) the Effective Date or (b) the surrender of such
shareholder's  "Certificate" (as  defined in  Section 2.5)  or Certificates that
represent such shares  of Fresh  Fields Capital Stock,  to receive  from WFM  an
amount  in cash  in lieu  of such fractional  share, based  on the Determination
Price. WFM will make  available to the "Exchange  Agent" (as defined in  Section
2.5) the cash necessary for the purpose of paying cash for fractional shares.
 
    2.3.   DISSENTING SHARES.  To the extent that appraisal rights are available
under the  DGCL,  shares of  Fresh  Fields Capital  Stock  that are  issued  and
outstanding immediately prior to the Effective Date and that have not been voted
for  adoption of the Merger  and in respect of  which appraisal rights have been
properly demanded  in accordance  with  the applicable  provisions of  the  DGCL
("Dissenting  Shares")  shall not  be converted  into the  right to  receive the
consideration provided for  in Sections 2.1  and 2.2 at  or after the  Effective
Date  unless and until the  holder of such shares  withdraws his demand for such
appraisal (in accordance with the applicable provisions of the DGCL) or  becomes
ineligible  for such appraisal.  If a holder of  Dissenting Shares withdraws his
demand for such appraisal (in accordance  with the applicable provisions of  the
DGCL)  or becomes ineligible for such appraisal,  then, as of the Effective Date
or  the  occurrence  of  such  event,  whichever  later  occurs,  such  holder's
Dissenting  Shares shall  cease to be  Dissenting Shares and  shall be converted
into and  represent the  right  to receive  the  consideration provided  for  in
Sections  2.1 and 2.2. If any holder  of Fresh Fields Capital Stock shall assert
the right  to be  paid the  fair value  of such  Fresh Fields  Capital Stock  as
described  above, Fresh Fields shall give WFM notice thereof, and WFM shall have
the right to participate in all negotiations and proceedings with respect to any
such demands. Fresh Fields shall not,  except with the prior written consent  of
WFM, voluntarily make any payment with respect to, or settle or offer to settle,
any  such  demand for  payment. After  the  Effective Date,  WFM will  cause the
Surviving Corporation to pay its statutory obligations to holders of  Dissenting
Shares.
 
    2.4.   CONVERSION OF MERGER CORP. SHARES.   Each share of Common Stock, $.01
par value, of Merger Corp. which  shall be outstanding immediately prior to  the
Effective  Date shall at the Effective Date, by virtue of the Merger and without
any action on the  part of the  holder thereof, be converted  into one share  of
newly issued common stock of the Surviving Corporation.
 
    2.5.  EXCHANGE AGENT.
 
        (a)  WFM shall  authorize Securities  Transfer Corp.,  Dallas, Texas, to
    serve as exchange agent hereunder (the "Exchange Agent"). Promptly after the
    Effective Date, WFM shall  deposit or shall cause  to be deposited in  trust
    with the Exchange Agent certificates representing 95% of the number of whole
    shares  of WFM Common Stock  equal to the quotient  of (i) $134.5 million by
    (ii) the  Determination Price,  together  with cash  sufficient to  pay  for
    fractional  shares then  known to  WFM (such  cash amounts  and certificates
    being hereinafter referred to  as the "Exchange  Fund"). The Exchange  Agent
    shall,  pursuant to irrevocable instructions  received from WFM, deliver the
    number of shares of WFM  Common Stock and pay  the amounts of cash  provided
    for  in this Article 2 out of the Exchange Fund. Additional amounts of cash,
    if any, needed from time to time by the Exchange Agent to make payments  for
    fractional  shares shall  be provided  by WFM and  shall become  part of the
    Exchange Fund. The Exchange  Fund shall not be  used for any other  purpose,
    except  as provided  in this  Agreement, or as  otherwise agreed  to by WFM,
    Merger Corp. and Fresh Fields prior to the Effective Date.
 
        (b) As soon as practicable after the Effective Date, the Exchange  Agent
    shall  mail and otherwise  make available to each  record holder (other than
    holders of Dissenting Shares) who, as of the Effective Date, was a holder of
    an   outstanding    certificate    or   certificates    which    immediately
 
                                      A-6
<PAGE>
    prior to the Effective Date represented shares of Fresh Fields Capital Stock
    (the  "Certificates"), a form of letter  of transmittal and instructions for
    use in effecting the surrender of the Certificates for payment therefor  and
    conversion  thereof,  which  letter  of transmittal  shall  comply  with all
    applicable rules of the  NMS. Delivery shall be  effected, and risk of  loss
    and  title to the Certificates shall pass,  only upon proper delivery of the
    Certificates to the  Exchange Agent and  the form of  letter of  transmittal
    shall  so reflect.  Upon surrender to  the Exchange Agent  of a Certificate,
    together with such letter of transmittal  duly executed, the holder of  such
    Certificate  shall  be  entitled  to  receive,  notwithstanding  Section 2.1
    hereof, in exchange therefor  (i) one or more  certificates as requested  by
    the  holder (properly  issued, executed  and countersigned,  as appropriate)
    representing 95% of that number of whole shares of WFM Common Stock equal to
    the quotient of (i) $134.5 million by (ii) the Determination Price, and (ii)
    as to any fractional share, a  check representing the cash consideration  to
    which  such holder shall  have become entitled pursuant  to Section 2.2, and
    the Certificate so  surrendered shall  forthwith be  cancelled. No  interest
    will  be  paid  or  accrued  on  the  cash  payable  upon  surrender  of the
    Certificates. WFM shall pay any transfer  or other taxes required by  reason
    of  the issuance of  a certificate representing shares  of WFM Common Stock;
    provided, however, that such certificate is issued in the name of the person
    in  whose  name  the  Certificate   surrendered  in  exchange  therefor   is
    registered;  provided further, however, that WFM  shall not pay any transfer
    or other tax  if the  obligation to  pay such  tax under  applicable law  is
    solely  that  of the  shareholders and  if payment  of any  such tax  by WFM
    otherwise would  cause  the  Merger  to  fail  to  qualify  as  a  tax  free
    reorganization  under the  Code. If any  portion of the  consideration to be
    received pursuant to this Article 2 upon exchange of a Certificate  (whether
    a   certificate  representing  shares  of  WFM   Common  Stock  or  a  check
    representing cash for  a fractional  share) is  to be  issued or  paid to  a
    person  other than the  person in whose name  the Certificate surrendered in
    exchange therefor is registered,  it shall be a  condition of such  issuance
    and  payment that the Certificate so  surrendered shall be properly endorsed
    or otherwise in proper form for transfer and that the person requesting such
    exchange shall pay in advance any transfer or other taxes required by reason
    of the issuance of a certificate representing shares of WFM Common Stock  or
    a  check representing cash for  a fractional share to  such other person, or
    establish to the satisfaction of the  Exchange Agent that such tax has  been
    paid  or  that no  such tax  is  applicable. From  the Effective  Date until
    surrender in  accordance  with the  provisions  of this  Section  2.5,  each
    Certificate  (other than Certificates representing  treasury shares of Fresh
    Fields and Certificates representing Dissenting Shares) shall represent  for
    all  purposes  only  the  right to  receive  the  consideration  provided in
    Sections 2.1 and 2.2. No dividends that are otherwise payable on WFM  Common
    Stock  will be paid  to persons entitled  to receive WFM  Common Stock until
    such persons surrender their Certificates. After such surrender, there shall
    be paid to the  person in whose  name WFM Common Stock  shall be issued  any
    dividends on such WFM Common Stock that shall have a record date on or after
    the  Effective Date and prior to such surrender. If the payment date for any
    such dividend is  after the date  of such surrender,  such payment shall  be
    made on such payment date. In no event shall the persons entitled to receive
    such  dividends  be  entitled to  receive  interest on  such  dividends. All
    payments in respect of shares of Fresh Fields Capital Stock that are made in
    accordance with the terms hereof shall be  deemed to have been made in  full
    satisfaction of all rights pertaining to such securities.
 
        (c)  In the case of any lost, mislaid, stolen or destroyed Certificates,
    the holder thereof may be required, as a condition precedent to the delivery
    to such holder of the consideration described in this Article 2, to  deliver
    to  WFM a bond or other  reasonably satisfactory security in such reasonable
    sum as  WFM may  direct as  indemnity against  any claim  that may  be  made
    against the Exchange Agent, WFM or the Surviving Corporation with respect to
    the Certificate alleged to have been lost, mislaid, stolen or destroyed.
 
                                      A-7
<PAGE>
        (d)  After the Effective Date, there shall  be no transfers on the stock
    transfer books of the  Surviving Corporation of the  shares of Fresh  Fields
    Capital Stock that were outstanding immediately prior to the Effective Date.
    If,  after the Effective  Date, Certificates are  presented to the Surviving
    Corporation for  transfer, they  shall be  cancelled and  exchanged for  the
    consideration described in this Article 2.
 
        (e)  Any  portion of  the Exchange  Fund that  remains unclaimed  by the
    shareholders of Fresh Fields for one year after the Effective Date shall  be
    returned  to WFM, upon demand, and any  holder of Fresh Fields Capital Stock
    who has not theretofore complied  with Section 2.5(b) shall thereafter  look
    only  to WFM for  issuance of the number  of shares of  WFM Common Stock and
    other consideration to  which such  holder has become  entitled pursuant  to
    this  Article 2; provided, however, that  neither the Exchange Agent nor any
    party hereto shall be liable to a  holder of shares of Fresh Fields  Capital
    Stock  for any amount required  to be paid to  a public official pursuant to
    any applicable abandoned property, escheat or similar law.
 
    2.6.  ESCROW FUND.   In order to  secure the indemnification obligations  of
Fresh  Fields set  forth in Section  8.3, (i)  on or before  the Effective Date,
Fresh Fields will cause certain representatives (as defined below) of its former
shareholders  (the  "Fresh  Fields  Shareholders")  to  enter  into  the  Escrow
Agreement,  with WFM and Texas Commerce Bank, N.A., as escrow agent (the "Escrow
Agent"), in  the form  of Exhibit  A hereto  (the "Escrow  Agreement") and  (ii)
promptly  upon the occurrence of  the Merger, WFM shall  deposit with the Escrow
Agent certificates representing 5% of the  number of whole shares of WFM  Common
Stock equal to the quotient of $134.5 million divided by the Determination Price
to  which  the holders  of Fresh  Fields  Capital Stock  (other than  holders of
Dissenting Shares) are entitled pursuant to this Article 2. The  representatives
of  the Fresh Fields Shareholders (the "Shareholders' Representatives) are to be
identified in a written notice  to WFM signed by a  majority in interest of  the
Fresh  Fields Shareholders  no later than  the Closing  Date (provided, however,
that if no  such notice is  given, GS Capital  Partners L.P. shall  be the  sole
Shareholders'  Representative). The Shareholders' Representatives are authorized
by this  Agreement to  act hereunder  and under  the Escrow  Agreement with  the
powers  and authority provided for herein and therein, as representatives of the
Fresh Fields Shareholders and their  successors. Approval of this Agreement  and
the Merger by the Fresh Fields Shareholders shall constitute (i) approval of the
terms  and conditions of the Escrow  Agreement and ratification of the selection
of the Shareholders'  Representatives by  a majority  in interest  of the  Fresh
Fields  Shareholders and of the  Shareholders' Representatives' authority to act
hereunder and  under  the  Escrow  Agreement  on  behalf  of  the  Fresh  Fields
Shareholders  and their successors  and (ii) the agreement  of each Fresh Fields
Shareholder that the Shareholders' Representatives may use the WFM Merger Shares
subject to the  Escrow Agreement  (or the proceeds  from the  sale thereof),  in
order  to  pay  any  expenses  incurred  in  connection  with  any  disputes  or
obligations relating to the Escrow Agreement  or to Article 8 of this  Agreement
relating  to indemnification and  defenses and disputes  related thereto. To the
extent available for distribution to  Fresh Fields Shareholders pursuant to  the
Escrow  Agreement to advance funds, the Shareholders' Representatives may attach
and dispose of,  on a pro  rata basis any  such available shares  of WFM  Common
Stock in the Escrow Fund held for the benefit of Fresh Fields Shareholders.
 
    2.7.   ADJUSTMENT.  If, between the date  of this Agreement and the later of
the Closing Date  or the Effective  Date, as  the case may  be, the  outstanding
shares of Fresh Fields Capital Stock or WFM Common Stock shall have been changed
into  (i) a different number  of shares, (ii) a different  class or (iii) both a
different  number  and  different  class   by  reason  of  any   classification,
recapitalization,  split-up, combination, exchange of shares, or readjustment or
a stock dividend thereon shall be declared with a record date within such period
the number of shares of WFM Common Stock issued pursuant to the Merger shall  be
adjusted  to accurately  reflect such change  (it being  acknowledged that Fresh
Fields elsewhere herein  covenants not  to take  any of  such actions  described
above).
 
                                      A-8
<PAGE>
                                   ARTICLE 3.
 
                 REPRESENTATIONS AND WARRANTIES OF FRESH FIELDS
 
    Fresh  Fields  represents and  warrants  to WFM  and  Merger Corp.  that the
statements contained in  this Article  3 are true  and correct  in all  material
respects,  except as set  forth in the  disclosure schedule delivered  to WFM by
Fresh Fields  on  or  before the  date  of  this Agreement  (the  "Fresh  Fields
Disclosure Schedule"). The Fresh Fields Disclosure Schedule shall be arranged in
paragraphs  corresponding to the  numbered Sections contained  in this Article 3
and the  disclosures  in any  paragraph  shall qualify  only  the  corresponding
Section  in this  Article 3.  As used in  this Article  3 and  elsewhere in this
Agreement, the phrase "to Fresh Fields'  knowledge" or "to Fresh Fields'  actual
knowledge"  shall  mean to  the  knowledge of  Mark  Ordan, President  and Chief
Executive Officer  of Fresh  Fields, John  Murphy, Chief  Operating Officer  and
Secretary of Fresh Fields, Mark Smiley, Chief Financial Officer and Treasurer of
Fresh  Fields,  and  Vasiliki  Tsaganos,  Vice  President,  General  Counsel and
Assistant Secretary of Fresh Fields.
 
    3.1.  ORGANIZATION AND GOOD STANDING OF FRESH FIELDS.  Each of Fresh  Fields
and the "Fresh Fields Subsidiaries" (as defined in Section 3.2) is a corporation
duly  organized, validly  existing and  in good standing  under the  laws of the
jurisdiction of its incorporation.
 
    3.2.   CAPITAL  STOCK  OF  FRESH FIELDS  SUBSIDIARIES  AND  OTHER  OWNERSHIP
INTERESTS.   The Fresh Fields Disclosure Schedule sets forth a true and complete
list of all corporations, partnerships and other entities in which Fresh  Fields
owns  any  material  equity  interest  (the  "Fresh  Fields  Subsidiaries"), the
jurisdiction in which each Fresh Fields Subsidiary is incorporated or organized,
and all shares of capital stock or other ownership interests authorized,  issued
and  outstanding of each Fresh Fields Subsidiary. The shares of capital stock or
other equity interests of each Fresh Fields Subsidiary have been duly authorized
and are validly issued, fully paid and nonassessable and free of any  preemptive
right.  All shares  of capital  stock or  other equity  interests of  each Fresh
Fields Subsidiary owned by Fresh Fields or any of its subsidiaries are set forth
on the Fresh Fields  Disclosure Schedule and are  owned by Fresh Fields,  either
directly  or indirectly,  free and  clear of  all material  liens, encumbrances,
equities or claims.
 
    3.3.  FOREIGN  QUALIFICATION.   Fresh Fields and  each of  the Fresh  Fields
Subsidiaries  are duly  qualified or  licensed to  do business  and are  in good
standing as a foreign corporation in every jurisdiction where the failure so  to
qualify  would have a  material adverse effect on  (a) the business, operations,
assets or financial condition of Fresh Fields and the Fresh Fields  Subsidiaries
taken  as a whole  or (b) the validity  or enforceability of,  or the ability of
Fresh Fields to  perform its  obligations under,  this Agreement  and the  other
documents  contemplated hereby (an  "Fresh Fields Material  Adverse Effect"). An
Fresh Fields Material Adverse Effect under this Agreement shall not include  (i)
the  existence or  threatened existence  of any  collective bargaining agreement
between Fresh Fields or any of the Fresh Fields Subsidiaries and any labor union
or similar  organization,  any  union  organizational  activity,  labor  strike,
dispute,  slowdown,  stoppage or  similar  acts actually  pending  or threatened
against or  involving or  affecting Fresh  Fields  or any  of the  Fresh  Fields
Subsidiaries,  (ii) the presence  of any representation  question or other labor
dispute before  the National  Labor  Relations Board  or other  labor  relations
agency  or other  body or (iii)  any proceeding, investigation  or other related
inquiry, except  in each  case to  the extent  that the  existence of  the  same
constituted  a breach of the representation  contained in Section 3.16 hereof on
the date of this Agreement.
 
    3.4.  CORPORATE POWER  AND AUTHORITY.   Each of Fresh  Fields and the  Fresh
Fields  Subsidiaries  has the  corporate power  and  authority and  all material
licenses and  permits required  by governmental  authorities to  own, lease  and
operate  its properties  and assets  and to carry  on its  business as currently
being conducted. Fresh Fields has the  corporate power and authority to  execute
and  deliver  this  Agreement  and  the  agreements,  documents  and instruments
contemplated hereby  and, subject  to the  approval of  this Agreement  and  the
Merger  by its shareholders, to perform its obligations under this Agreement and
the other documents  executed or to  be executed by  Fresh Fields in  connection
with  this Agreement and  to consummate the Merger.  The execution, delivery and
performance by Fresh
 
                                      A-9
<PAGE>
Fields of this Agreement and the other  documents executed or to be executed  by
Fresh  Fields in connection with this Agreement have been duly authorized by all
necessary corporate action, other  than the approval of  this Agreement and  the
Merger by its shareholders.
 
    3.5.  BINDING EFFECT.  This Agreement and the other documents executed or to
be  executed by Fresh Fields in connection with this Agreement have been or will
have been duly executed and delivered by  Fresh Fields and are or will be,  when
executed and delivered, the legal, valid and binding obligations of Fresh Fields
enforceable in accordance with their terms except that:
 
        (a)  enforceability may  be limited  by bankruptcy,  insolvency or other
    similar laws affecting creditors' rights;
 
        (b) the availability of equitable  remedies may be limited by  equitable
    principles of general applicability; and
 
        (c) rights to indemnification may be limited by considerations of public
    policy.
 
    3.6.   ABSENCE OF RESTRICTIONS AND CONFLICTS.   Subject only to the approval
of the adoption of this Agreement and the Merger by Fresh Fields'  shareholders,
the  execution,  delivery  and  performance  of  this  Agreement  and  the other
documents executed or  to be executed  by Fresh Fields  in connection with  this
Agreement  and  the  consummation  of  the  Merger  and  the  other transactions
contemplated by this Agreement  and the fulfillment of  and compliance with  the
terms  and conditions of this Agreement do not and will not, with the passing of
time or the giving  of notice or  both, violate or  conflict with, constitute  a
breach of or default under, result in the loss of any material benefit under, or
permit  the acceleration of any  obligation under, (i) any  term or provision of
the Articles or Certificate  of Incorporation or Bylaws  of Fresh Fields or  any
Fresh  Fields Subsidiary, (ii) any "Fresh  Fields Material Contract" (as defined
in Section  3.12),  (iii)  any  judgment,  decree  or  order  of  any  court  or
governmental  authority  or agency  to which  Fresh Fields  or any  Fresh Fields
Subsidiary is a party or by which  Fresh Fields, any Fresh Fields Subsidiary  or
any  of their respective properties is bound, or (iv) subject to compliance with
the applicable requirements of the Hart-Scott-Rodino Antitrust Improvements  Act
of  1976 (the "HSR Act"), the Securities Act, the Securities and Exchange Act of
1934, as amended (the "Exchange Act"), and applicable state securities laws, any
statute, law, regulation or rule applicable to Fresh Fields or any Fresh  Fields
Subsidiary.  Except for compliance  with the applicable  requirements of the HSR
Act, the Securities Act, the Exchange Act and applicable state securities  laws,
no consent, approval, order or authorization of, or registration, declaration or
filing  with, any governmental agency or public or regulatory unit, agency, body
or  authority  with  respect  to  Fresh  Fields  or  any  of  the  Fresh  Fields
Subsidiaries   is  required  in  connection  with  the  execution,  delivery  or
performance of  this  Agreement by  Fresh  Fields  or the  consummation  of  the
transactions contemplated hereby and the ownership and operation by Fresh Fields
of  its business  and properties after  the Effective Date  in substantially the
same manner as now owned and operated,  except where the failure to obtain  such
consent,  approval,  order  or authorization  of  or  the failure  to  make such
registration, declaration or  filing, would  not have an  Fresh Fields  Material
Adverse Effect.
 
    3.7.  CAPITALIZATION OF FRESH FIELDS.
 
        (a)  The authorized capital stock of Fresh Fields consists of 15,000,000
    shares of common stock,  $.01 par value, and  8,249,202 shares of  preferred
    stock,  $.01 par value. As of the  date hereof, there were 599,927 shares of
    Fresh Fields Common Stock issued and outstanding, 1,953,390 shares of  Fresh
    Fields  Class  A  Preferred,  3,000,000  shares  of  Fresh  Fields  Class  B
    Preferred, 1,810,032  shares  of Fresh  Fields  Class C  Preferred,  877,207
    shares of Fresh Fields Class D Preferred and no shares of Fresh Fields Class
    E  Preferred  outstanding; 2,284,553  shares  of Fresh  Fields  Common Stock
    reserved for issuance  upon the  exercise of outstanding  stock options  and
    warrants  to purchase Fresh Fields Common Stock; and 208,573 shares of Fresh
    Fields Class  D  Preferred  reserved  for  issuance  upon  the  exercise  of
    outstanding warrants to purchase Fresh Fields Class D Preferred.
 
                                      A-10
<PAGE>
        (b)  All of  the issued and  outstanding shares of  Fresh Fields Capital
    Stock have  been duly  authorized and  validly issued  and are  fully  paid,
    nonassessable and free of preemptive rights.
 
        (c)  To Fresh Fields' knowledge, there are no voting trusts, shareholder
    agreements or other voting arrangements by the shareholders of Fresh Fields.
 
        (d) Except as set  forth in subsections  (a), (b) and  (c) above or  the
    portions  of  the Fresh  Fields Disclosure  Schedule corresponding  to these
    sections, there  is no  outstanding subscription,  contract, convertible  or
    exchangeable security, option, warrant, call or other right obligating Fresh
    Fields  or any  of Fresh  Fields Subsidiaries  to issue,  sell, exchange, or
    otherwise dispose of, or  to purchase, redeem  or otherwise acquire,  shares
    of,  or securities  convertible into or  exchangeable for,  capital stock of
    Fresh Fields or Fresh Fields Subsidiaries.
 
    3.8.  FINANCIAL STATEMENTS  AND RECORDS OF FRESH  FIELDS.  Fresh Fields  has
made  available to WFM and Merger Corp. true, correct and complete copies of (i)
the  consolidated  balance  sheets  of   Fresh  Fields  and  the  Fresh   Fields
Subsidiaries as of December 31, 1994 and 1995 and the consolidated statements of
income,  shareholders' equity  and cash flows  for the fiscal  years then ended,
including the notes  thereto, in each  case examined by  and accompanied by  the
report  of Coopers &  Lybrand, (ii) the unaudited  consolidated balance sheet of
Fresh Fields and  the Fresh Fields  Subsidiaries as  of April 30,  1996 and  the
unaudited  consolidated statements of income for  the four months then ended and
(iii) the unaudited  store level statements  of operations for  the four  months
ended April 30, 1996 (collectively the "Fresh Fields Financial Statements"). The
Fresh Fields Financial Statements have been prepared from, and are in accordance
with,  the books and records  of Fresh Fields and  the Fresh Fields Subsidiaries
and present  fairly,  in all  material  respects, the  assets,  liabilities  and
financial  position of Fresh Fields  as of the dates  thereof and the results of
operations and changes in financial position thereof for the periods then  ended
(subject  to  normal year-end  audit adjustments  in the  case of  Fresh Fields'
Financial Statements as  of April  30, 1996 or  for the  four-month period  then
ended),   in  each  case  in   conformity  with  generally  accepted  accounting
principles, consistently applied, except  as noted therein  (or with respect  to
Fresh  Fields' Financial Statements as of April  30, 1996, or for the four-month
period then ended, except for the  absence of notes to the financial  statements
as  required by generally accepted accounting principles). Since April 30, 1996,
there has been no change in  accounting principles applicable to, or methods  of
accounting  utilized  by, Fresh  Fields,  except as  noted  in the  Fresh Fields
Financial Statements. The books  and records of Fresh  Fields have been and  are
being  maintained in accordance with  acceptable business practice, reflect only
valid transactions,  are complete  and  correct in  all material  respects,  and
present fairly in all material respects the basis for the financial position and
results  of  operations of  Fresh  Fields set  forth  in Fresh  Fields Financial
Statements. On a weekly basis following the date of this Agreement, Fresh Fields
shall deliver to WFM unaudited weekly  sales reports for its stores; and  within
20  days  following the  end of  each fiscal  month following  the date  of this
Agreement, Fresh Fields shall deliver  to WFM unaudited financial statements  as
of the end of the previous fiscal month and for the year to date.
 
    3.9.   ABSENCE OF CERTAIN  CHANGES.  Since April  30, 1996, Fresh Fields and
the  Fresh  Fields  Subsidiaries  have  not,  except  as  may  result  from  the
transactions contemplated by this Agreement:
 
        (a)  suffered any change  in the business, results  of operations or the
    manner  of  conducting  the  business  of  Fresh  Fields  and  Fresh  Fields
    Subsidiaries taken as a whole, except such change (i) reflected on the Fresh
    Fields  Financial Statements;  or (ii) that  would not have  an Fresh Fields
    Material Adverse Effect;
 
        (b) suffered any damage or destruction to or loss of the assets of Fresh
    Fields or  any Fresh  Fields  Subsidiary, not  covered by  insurance,  which
    property  or  assets are  material to  the operations  or business  of Fresh
    Fields and Fresh Fields Subsidiaries taken as a whole;
 
        (c) forgiven, compromised,  canceled, released, waived  or permitted  to
    lapse any material rights or claims;
 
                                      A-11
<PAGE>
        (d)  entered into  or terminated  any material  agreement, commitment or
    transaction, or agreed or made any changes in material leases or agreements,
    other  than  renewals   or  extensions  thereof   and  leases,   agreements,
    transactions  and  commitments  entered  into  in  the  ordinary  course  of
    business;
 
        (e) written  up, written  down or  written  off the  book value  of  any
    material  amount of assets, except such  charges and adjustments made in the
    normal  course  of  business  and  in  accordance  with  generally  accepted
    accounting principles consistently applied;
 
        (f) declared, paid or set aside for payment any dividend or distribution
    with respect to Fresh Fields' capital stock;
 
        (g)  redeemed,  purchased or  otherwise  acquired, or  sold,  granted or
    otherwise disposed of, directly or indirectly, any of Fresh Fields'  capital
    stock  or securities (other than shares  issued upon exercise of options and
    warrants granted prior  to the date  hereof) or any  rights to acquire  such
    capital  stock  or  securities,  or  agreed  to  changes  in  the  terms and
    conditions of any such rights outstanding as of the date of this Agreement;
 
        (h) increased  the  compensation of  or  paid any  bonuses  (other  than
    bonuses accrued and reflected in the financial statements prior to April 30,
    1996)  to any officers of Fresh Fields or any employee of Fresh Fields whose
    annual cash compensation exceeded $50,000  during the 12 month period  ended
    April  30, 1996 or contributed  to any employee benefit  plan, other than in
    accordance with  established  policies,  practices or  requirements  and  as
    provided in Section 5.1 hereof;
 
        (i)  entered into any employment, consulting, compensation or collective
    bargaining agreement with any person or group;
 
        (j)   entered into,  adopted  or amended  in  any material  respect  any
    employee benefit plan;
 
        (k)  entered into  any material transaction  other than  in the ordinary
    course of business; or
 
        (l) entered into any agreement to do any of the foregoing.
 
    3.10.   NO  MATERIAL  UNDISCLOSED  LIABILITIES.   To  Fresh  Fields'  actual
knowledge, there are no material liabilities of Fresh Fields or the Fresh Fields
Subsidiaries  of any nature other than the liabilities that are fully reflected,
accrued, or reserved against in the Fresh Fields Financial Statements, for which
the reserves are appropriate and reasonable, or incurred in the ordinary  course
of business and consistent with past practices since April 30, 1996.
 
    3.11.    TAX RETURNS;  TAXES.   Each of  Fresh Fields  and the  Fresh Fields
Subsidiaries have  duly filed  all material  federal, state,  county, local  and
foreign tax returns and reports required to be filed by it, including those with
respect  to income,  payroll, property,  withholding, social  security, employee
benefit plans,  unemployment, franchise,  excise and  sales taxes  and all  such
returns  and reports are true and correct  in all material respects; have either
paid in full all taxes that have become  due as reflected on any such return  or
report and any interest and penalties with respect thereto or have fully accrued
on its books or have established adequate reserves for all taxes payable but not
yet  due; and have made cash  deposits with appropriate governmental authorities
representing estimated payments  of taxes, including  income taxes and  employee
withholding  tax obligations. To Fresh Fields' actual knowledge, no extension or
waiver of any statute of limitations or time within which to file any return has
been granted to or  requested by Fresh Fields  or the Fresh Fields  Subsidiaries
with  respect  to any  tax. To  Fresh Fields'  actual knowledge,  no unsatisfied
material  deficiency,  delinquency  or  default  for  any  tax,  assessment   or
governmental  charge has been claimed, proposed or assessed against Fresh Fields
or the  Fresh Fields  Subsidiaries, nor  has Fresh  Fields or  the Fresh  Fields
Subsidiaries  received notice  of any  such deficiency,  delinquency or default.
Fresh Fields and the Fresh Fields Subsidiaries have no material tax  liabilities
other  than those reflected  on the Fresh Fields  Financial Statements and those
arising in  the  ordinary  course  of  business  since  April  30,  1996.  Fresh
 
                                      A-12
<PAGE>
Fields  will make available  to WFM true,  complete and correct  copies of Fresh
Fields' consolidated  federal tax  returns  for the  last  five years  and  make
available such other tax returns reasonably requested by WFM.
 
    3.12.   MATERIAL  CONTRACTS.   Fresh Fields  will furnish  or make available
accurate and complete copies of the Fresh Fields Material Contracts (as  defined
herein)  applicable to Fresh Fields  or any of the  Fresh Fields Subsidiaries to
WFM.  All  of  the  Fresh  Fields  Material  Contracts  are  valid  and  binding
obligations of Fresh Fields. There is not under any of the Fresh Fields Material
Contracts  any existing breach, default  or event of default  by Fresh Fields or
any of the Fresh Fields Subsidiaries nor event that with notice or lapse of time
or both would constitute a material breach, default or event of default by Fresh
Fields or  any of  the Fresh  Fields Subsidiaries  which would  in either  case,
severally  or  in the  aggregate, constitute  an  Fresh Fields  Material Adverse
Effect nor does Fresh Fields know of,  and Fresh Fields has not received  notice
of,  or made a claim with  respect to, any breach or  default by any other party
thereto which  would,  severally or  in  the  aggregate, have  an  Fresh  Fields
Material  Adverse  Effect.  As  used herein,  the  term  "Fresh  Fields Material
Contracts"  shall  mean  any  of  the  following  categories  of  contracts  and
commitments (including summaries of oral contracts) to which Fresh Fields or any
of the Fresh Fields Subsidiaries is a party or bound:
 
        (i) contracts with any labor union; employee benefit plans or contracts;
    and  employment, consulting or  similar contracts, including confidentiality
    agreements;
 
        (ii) leases,  whether as  lessor  or lessee,  other  than any  lease  of
    personal   property  under  which  the  aggregate  required  lease  payments
    remaining unpaid at April 30, 1996 are less than $100,000; loan  agreements,
    mortgages, indentures, instruments of indebtedness or commitments (including
    any  forbearance agreements thereunder) in  each case involving indebtedness
    for borrowed money or  money loaned to others;  and guaranty or  suretyship,
    performance  bond,  indemnification  or  contribution  agreements  involving
    obligations;
 
        (iii) contracts  with  third  parties that  involve  aggregate  payments
    remaining  unpaid at  April 30,  1996 by  Fresh Fields  or any  Fresh Fields
    Subsidiary of more than $100,000;
 
        (iv) insurance policies material to the business of Fresh Fields and the
    Fresh Fields Subsidiaries taken as a whole; and
 
        (v) other contracts  that are  material to the  operations, business  or
    financial  condition of Fresh Fields and the Fresh Fields Subsidiaries taken
    as a whole.
 
    Further, there are no contracts or commitments currently in effect  granting
    any  person any right to develop, franchise, license, own, manage or operate
    Fresh Fields' existing stores or stores under development.
 
    3.13.  LITIGATION AND GOVERNMENT CLAIMS.   There is no pending suit,  claim,
action  or litigation, or administrative, arbitration or other proceeding or, to
Fresh Fields' actual  knowledge, any governmental  investigation or any  inquiry
involving  Fresh  Fields or  any  Fresh Fields  Subsidiaries  as to  which their
businesses or  assets are  subject which  would have  an Fresh  Fields  Material
Adverse Effect. To Fresh Fields' actual knowledge, there is no pending change in
any  environmental, zoning or building laws, regulations or ordinances involving
Fresh Fields, the Fresh Fields Subsidiaries or their businesses or assets  which
would,  severally or  in the  aggregate, have  an Fresh  Fields Material Adverse
Effect. To  the  knowledge  of  Fresh Fields,  there  are  no  such  proceedings
threatened  or  contemplated,  or  any unasserted  claims  (whether  or  not the
potential claimant  may be  aware of  the claim)  of any  nature that  might  be
asserted  against Fresh  Fields or  the Fresh  Fields Subsidiaries  which would,
severally or in  the aggregate, have  an Fresh Fields  Material Adverse  Effect.
Neither Fresh Fields nor any Fresh Fields Subsidiary is subject to any judgment,
decree,  injunction, rule or order  of any court, or,  to the knowledge of Fresh
Fields, any governmental  restriction applicable  to Fresh Fields  or any  Fresh
Fields  Subsidiary which is  reasonably likely to have  an Fresh Fields Material
Adverse Effect.
 
                                      A-13
<PAGE>
    3.14.   COMPLIANCE WITH  LAWS.   To Fresh  Fields' actual  knowledge,  Fresh
Fields  and the Fresh Fields Subsidiaries each have all material authorizations,
approvals, licenses and orders to carry  on their respective businesses as  they
are  now being conducted, to  own or hold under  lease the properties and assets
they own or hold under lease and  to perform all of their obligations under  the
agreements  to which they are a party, except for instances which would not have
an Fresh  Fields Material  Adverse Effect.  Fresh Fields  and the  Fresh  Fields
Subsidiaries  have been and are, to the knowledge of Fresh Fields, in compliance
with all applicable laws, regulations and administrative orders of any  country,
state  or  municipality or  of any  subdivision  of any  thereof to  which their
respective businesses and their employment of labor or their use or occupancy of
properties or  any  part  hereof are  subject,  the  failure to  obtain  or  the
violation of which would an Fresh Fields Material Adverse Effect.
 
    3.15.   EMPLOYEE BENEFIT PLANS.  Each employee benefit plan, as such term is
defined in Section 3(3) of the Employee Retirement Income Security Act of  1974,
as  amended  ("ERISA"),  of  Fresh  Fields  or  the  Fresh  Fields  Subsidiaries
(collectively the  "Fresh  Fields  Employee Plans")  complies  in  all  material
respects with all applicable requirements of ERISA and the Internal Revenue Code
of  1986, as amended (the "Code"), and  other applicable laws. None of the Fresh
Fields Employee Plans is an employee  pension benefit plan, which is subject  to
Title  IV of ERISA, or a multiemployer plan, as such terms are defined in ERISA.
Neither Fresh  Fields  nor  any  Fresh  Fields  Subsidiary,  nor  any  of  their
respective  directors, officers,  employees or agents  has, with  respect to any
Fresh Fields Employee  Plan, engaged  in any "prohibited  transaction," as  such
term  is defined in  the Code or ERISA,  nor has any  Fresh Fields Employee Plan
engaged in  such prohibited  transaction  which could  result  in any  taxes  or
penalties or other prohibited transactions, which in the aggregate could have an
Fresh Fields Material Adverse Effect.
 
    3.16.    LABOR  RELATIONS.    Each of  Fresh  Fields  and  the  Fresh Fields
Subsidiaries is in compliance in all material respects with all laws  (including
federal  and state laws and  the laws of another  country or governmental entity
thereof) respecting employment and employment practices, terms and conditions of
employment, wages  and hours,  and  to Fresh  Fields'  actual knowledge  is  not
engaged  in  any  unfair labor  or  unlawful  employment practice.  There  is no
unlawful employment  practice discrimination  charge pending  before the  United
States   Equal  Opportunities  Commission  ("EEOC")  or  EEOC  recognized  state
"referral agency." There is no unfair labor practice charge or complaint against
Fresh Fields or any of the Fresh Fields Subsidiaries pending before the National
Labor Relations  Board. Except  as  set forth  on  the Fresh  Fields  Disclosure
Schedule,  to Fresh  Fields' actual knowledge  there is  no union organizational
activity, labor strike, dispute,  slowdown or stoppage  actually pending or,  to
the  actual  knowledge  of  Fresh Fields,  threatened  against  or  involving or
affecting Fresh Fields or any of  the Fresh Fields Subsidiaries and no  National
Labor Relations Board representation question exists respecting their respective
employees.  No grievances  or arbitration proceeding  is pending  and no written
claim therefor  exists. There  is  no collective  bargaining agreement  that  is
binding on Fresh Fields or any of the Fresh Fields Subsidiaries.
 
    3.17.     INTELLECTUAL  PROPERTY.    Fresh   Fields  and  the  Fresh  Fields
Subsidiaries own  or have  valid,  binding and  enforceable  rights to  use  all
material  trademarks,  trade names,  service  marks, service  names, copyrights,
applications therefor and licenses  or other rights  in respect thereof  ("Fresh
Fields  Intellectual  Property") used  or held  for use  in connection  with the
business of Fresh  Fields or the  Fresh Fields Subsidiaries,  without any  known
conflict  with the rights of others, except for such conflicts as do not have an
Fresh Fields Material Adverse Effect. Neither Fresh Fields nor any of the  Fresh
Fields  Subsidiaries has received any notice from any other person pertaining to
or challenging the right of Fresh Fields or any of the Fresh Fields Subsidiaries
to use any Fresh Fields Intellectual Property or any trade secrets,  proprietary
information,  inventions, know-how,  processes and  procedures owned  or used or
licensed to Fresh Fields or the  Fresh Fields Subsidiaries, except with  respect
to rights the loss of which, individually or in the aggregate, would not have an
Fresh Fields Material Adverse Effect.
 
                                      A-14
<PAGE>
    3.18.  PROPERTIES.
 
        (a)  Fresh  Fields  and  the Fresh  Fields  Subsidiaries  have  good and
    marketable title, free and clear of all liens, claims or encumbrances (other
    than "Permitted Liens" as defined below) to all of their material properties
    and  assets  whether  tangible  or  intangible,  real,  personal  or  mixed,
    reflected  on the Fresh Fields Financial  Statements as being owned by Fresh
    Fields or the  Fresh Fields  Subsidiaries. All buildings  and all  fixtures,
    equipment  and other property and assets  which are material to its business
    held under leases or subleases  by any of Fresh  Fields or the Fresh  Fields
    Subsidiaries are held under valid instruments enforceable in accordance with
    their  respective terms. As used herein, the term "Permitted Liens" includes
    (i) liens for taxes, assessments or  other governmental charges not yet  due
    and  payable or the subject of a good faith dispute, to the extent liability
    is fully  reserved  for  in  the Fresh  Fields  Financial  Statements;  (ii)
    statutory  liens incurred in the ordinary course of business with respect to
    liabilities that are not yet due and payable; (iii) landlord liens contained
    in leases in the ordinary course of business; and (iv) such imperfections of
    title and/or encumbrances as are not material in character, amount or extent
    and do not materially detract  from the value or  interfere with the use  of
    the properties and assets subject thereto or affected thereby.
 
        (b)  At the Effective Date, none of the shareholders of Fresh Fields nor
    any Affiliate (as defined below) of such shareholders will have any material
    interest in, or own, any material property or right used principally in  the
    conduct  of the business of Fresh  Fields and the Fresh Fields Subsidiaries.
    The  Fresh  Fields  Disclosure  Schedule  lists  all  such  interest  and/or
    ownership  (other  than  ownership of  securities  of Fresh  Fields)  by the
    shareholders  and  their  Affiliates  as  of  the  date  hereof.  The   term
    "Affiliate"  shall  mean any  of the  shareholders of  Fresh Fields,  or any
    member of  the immediate  family of  a natural  person shareholder,  or  any
    corporation,   partnership,  trust  or  other   entity  in  which  any  such
    shareholder or family member  has a substantial interest  or is a  director,
    officer, partner or trustee.
 
        (c)   Substantially  all   of  Fresh   Fields'  and   the  Fresh  Fields
    Subsidiaries' equipment and properties have been well maintained and are  in
    good  and  serviceable  condition,  reasonable wear  and  tear  excepted and
    suitable for continued use without an Fresh Fields Material Adverse Effect.
 
    3.19.  USE AND CONDITION OF STORES.
 
        (a) (i)  Applicable  zoning ordinances  permit  the operation  of  Fresh
    Fields'  business  as  currently conducted  at  its store  locations  or the
    operation of  Fresh Fields'  business  at its  store  locations is  a  prior
    non-conforming use; (ii) Fresh Fields and the Fresh Fields Subsidiaries have
    all  easements and rights, including  easements for all utilities, services,
    roadways and other means of ingress and egress, material to the operation of
    their business as currently conducted; and  (iii) neither the whole nor  any
    portion  of the  real property  on which  such stores  are located  has been
    condemned, requisitioned or otherwise taken by any public authority, and  no
    notice  of any such condemnation, requisition or taking has been received by
    Fresh Fields  or  the  Fresh  Fields  Subsidiaries.  No  such  condemnation,
    requisition  or taking is threatened or contemplated to Fresh Fields' actual
    knowledge, and there are no pending public improvements which may result  in
    special  assessments against or which may otherwise materially and adversely
    affect Fresh Fields' stores. To the  actual knowledge of Fresh Fields,  none
    of  such store locations has been used  for deposit or disposal of hazardous
    wastes or substances in violation of any past or current law in any material
    respect and there is  no material liability under  past or current law  with
    respect  to any hazardous wastes or  substances which have been deposited or
    disposed of on or in such store locations.
 
        (b) Fresh Fields has received no notice of, and has no actual  knowledge
    of,  any material violation of any zoning, building, health, fire, water use
    or similar statute, ordinance,  law, regulation or  code in connection  with
    any store location of Fresh Fields or the Fresh Fields Subsidiaries.
 
                                      A-15
<PAGE>
        (c) To Fresh Fields' actual knowledge, Fresh Fields and the Fresh Fields
    Subsidiaries  are in compliance with all applicable federal, state and local
    laws relating to emissions,  discharges and releases  of hazardous or  toxic
    materials  into the environment,  except as would not  cause an Fresh Fields
    Material Adverse Effect. To Fresh Fields' actual knowledge, no hazardous  or
    toxic  material (as hereinafter defined) exists in any structure located on,
    or exists on or under the surface of, any real property owned or operated by
    Fresh Fields  or any  Fresh Fields  Subsidiary  which is,  in any  case,  in
    material  violation of  applicable environmental  law. For  purposes of this
    Section,  "hazardous  or  toxic  material"  shall  mean  waste,   substance,
    materials,  smoke, gas or particulate  matter designated as hazardous, toxic
    or dangerous under any  applicable environmental law.  For purposes of  this
    Section,  "environmental law" shall  include the Comprehensive Environmental
    Response Compensation and Liability Act, the Clean Air Act, the Clean  Water
    Act  and any other applicable federal,  state or local environmental, health
    or safety  law, rule  or regulation  relating to  or imposing  liability  or
    standards  concerning or  in connection  with hazardous,  toxic or dangerous
    waste, substance, materials, smoke, gas or particulate matter.
 
    3.20.  ACCURACY OF DISCLOSURES.   None of the information supplied by  Fresh
Fields  or  any  Fresh  Fields  Subsidiary  for  inclusion  in  the Registration
Statement or Proxy Statement (as such terms are defined in Section 5.7), and  as
such information is supplemented or amended from time to time, will, in the case
of  the Proxy Statement or any amendments or supplements thereto, at the time of
mailing of the Proxy Statement and any amendments or supplements thereto, and at
the time of the meeting of the  shareholders of WFM in accordance therewith  or,
in  the case of the Registration Statement  at the time it becomes effective and
at the Effective Date, contain any untrue  statement of a material fact or  omit
to  state any material fact required to  be stated therein or necessary in order
to make the statements therein, in  light of the circumstances under which  they
were made, not misleading.
 
    3.21.    BROKERS  AND FINDERS.    None  of Fresh  Fields,  the  Fresh Fields
Subsidiaries or, to Fresh Fields'  knowledge, any of their respective  officers,
directors  and employees has  employed any broker, finder  or investment bank or
incurred any liability for any investment banking fees, financial advisory fees,
brokerage fees or finders' fees in connection with the transactions contemplated
hereby, except that Fresh Fields has  engaged Goldman, Sachs & Co. as  financial
advisor  pursuant to a written agreement, a  true and complete copy of which has
been delivered to  WFM. Other  than the  foregoing arrangements  and other  than
certain  fees that  may be  paid to WFM's  financial advisor  as contemplated by
Section 4.14 hereof, Fresh Fields is not  aware of any claim for payment of  any
finder's  fees,  brokerage  or agent's  commissions  or other  like  payments in
connection with the negotiations leading  to this Agreement or the  consummation
of  the transactions contemplated hereby. Fresh  Fields has delivered to WFM all
contracts, agreements  and documents,  including summaries  of oral  agreements,
that  relate  to the  engagement of  and the  payment of  fees to  its financial
advisors.
 
                                   ARTICLE 4.
 
             REPRESENTATIONS AND WARRANTIES OF WFM AND MERGER CORP.
 
    WFM and  Merger  Corp.  represent  and warrant  to  Fresh  Fields  that  the
statements  contained in  this Article  4 are true  and correct  in all material
respects, except as  set forth  in the  disclosure schedule  delivered to  Fresh
Fields  by WFM  on or  before the  date of  this Agreement  (the "WFM Disclosure
Schedule").  The  WFM  Disclosure  Schedule  shall  be  arranged  in  paragraphs
corresponding  to  the numbered  Sections contained  in this  Article 4  and the
disclosures in any  paragraph shall  qualify only the  corresponding Section  in
this Article 4.
 
    4.1.     ORGANIZATION   AND  GOOD   STANDING  OF   WFM;  OWNERSHIP   OF  WFM
SUBSIDIARIES.  Each of WFM, Merger Corp. and all corporations, partnerships  and
other entities in which WFM owns any equity interest (the "WFM Subsidiaries") is
duly  organized, validly  existing and  in good standing  under the  laws of the
jurisdiction of  its incorporation  or organization.  All shares  of capital  or
other  equity interests of  each of the  material WFM Subsidiaries  are owned by
WFM, either  directly or  indirectly,  free and  clear  of all  material  liens,
encumbrances, equities or claims.
 
                                      A-16
<PAGE>
    4.2.   FOREIGN QUALIFICATION.  WFM and each of the WFM Subsidiaries are duly
qualified or licensed  to do  business and  are in  good standing  as a  foreign
corporation  in every jurisdiction where the failure  so to qualify would have a
material adverse effect on  (a) the business,  operations, prospects, assets  or
financial  condition of WFM and the WFM Subsidiaries taken as a whole or (b) the
validity or enforceability of, or the ability of WFM to perform its  obligations
under,  this  Agreement  and the  other  documents contemplated  hereby  (a "WFM
Material Adverse Effect").
 
    4.3.  CORPORATE POWER AND AUTHORITY.   Each of WFM and the WFM  Subsidiaries
has  the corporate  power and  authority and  all material  licenses and permits
required by governmental authorities  to own, lease  and operate its  properties
and  assets and to carry  on its business as  currently being conducted. Each of
WFM and  Merger Corp.  has the  corporate  power and  authority to  execute  and
deliver  this Agreement and, subject  to the approval of  this Agreement and the
Merger by its shareholders, to perform its obligations under this Agreement  and
the  other documents executed or  to be executed by  WFM in connection with this
Agreement and to consummate the Merger. The execution, delivery and  performance
by WFM and Merger Corp. of this Agreement and the other documents executed or to
be  executed by  WFM or  Merger Corp.,  as applicable,  in connection  with this
Agreement have been  duly authorized  by all necessary  corporate action,  other
than the approval of this Agreement and the Merger by the shareholders of WFM.
 
    4.4.  BINDING EFFECT.  This Agreement and the other documents executed or to
be  executed by WFM and Merger Corp. in connection with this Agreement have been
or will have been duly executed and delivered by WFM and Merger Corp. and are or
will be, when executed and delivered, the legal, valid, and binding  obligations
of WFM and Merger Corp., enforceable in accordance with their terms except that:
 
        (a)  enforceability may be  limited by bankruptcy,  insolvency, or other
    similar laws affecting creditors' rights;
 
        (b) the availability of equitable  remedies may be limited by  equitable
    principles of general applicability; and
 
        (c) rights to indemnification may be limited by considerations of public
    policy.
 
    4.5.   ABSENCE OF RESTRICTIONS AND CONFLICTS.   Subject only to the approval
of the adoption  of this  Agreement and the  Merger by  WFM's shareholders,  the
execution,  delivery or  performance of this  Agreement and  the other documents
executed in connection with  the Agreement, and the  consummation of the  Merger
and the other transactions contemplated by this Agreement and the fulfillment of
and  compliance with the terms and conditions  of this Agreement do not and will
not, with  the passing  of time  or the  giving of  notice or  both, violate  or
conflict  with, constitute a breach  of or default under,  result in the loss of
any material benefit under, or permit the acceleration of any obligation  under,
(i)  any term or  provision of the  Articles or Certificate  of Incorporation or
Bylaws of  WFM or  any WFM  Subsidiary,  (ii) any  "WFM Material  Contract"  (as
defined  in Section 4.11), (iii)  any judgment, decree or  order of any court or
governmental authority or agency to which WFM  or any WFM Subsidiary is a  party
or  by which WFM,  any WFM Subsidiary  or any of  their respective properties is
bound, or (iv) subject to compliance with  the HSR Act, the Securities Act,  the
Exchange  Act and applicable state securities laws, any statute, law, regulation
or rule applicable to WFM or any WFM Subsidiary. Except for compliance with  the
applicable requirements of the HSR Act, the Securities Act, the Exchange Act and
applicable  state securities laws, no  consent, approval, order or authorization
of, or  registration, declaration  or filing  with, any  governmental agency  or
public  or regulatory unit, agency, body or authority with respect to WFM or any
of the WFM Subsidiaries is required  in connection with the execution,  delivery
or  performance of this Agreement by WFM or the consummation of the transactions
contemplated hereby and the ownership and operation of Fresh Fields by WFM after
the Effective Date in substantially the  same manner as now owned and  operated,
except   where  the  failure   to  obtain  such   consent,  approval,  order  or
authorization of  or  the failure  to  make such  registration,  declaration  or
filing, would not have a WFM Material Adverse Effect.
 
                                      A-17
<PAGE>
    4.6.  CAPITALIZATION OF WFM.
 
        (a)  The authorized capital stock of WFM consists of 30.0 million shares
    of WFM Common  Stock and  5.0 million shares  of preferred  stock, $.01  par
    value. As of April 7, 1996, there were (i) 14,138,921 shares of Common Stock
    outstanding  and (ii) no  shares of the Preferred  Stock outstanding. All of
    the issued  and  outstanding shares  of  WFM  Common Stock  have  been  duly
    authorized and validly issued and are fully paid and nonassessable.
 
        (b)  All of the issued  and outstanding shares of  WFM Common Stock have
    been, and the Merger Shares when issued will be, duly authorized and validly
    issued and are fully paid, nonassessable and free of preemptive rights.
 
        (c)  To  WFM's  knowledge,  there  are  no  voting  trusts,  shareholder
    agreements or other voting arrangements by the shareholders of WFM.
 
        (d)  Except as described in the  WFM SEC Reports (defined herein), there
    is  no  outstanding  subscription,  contract,  convertible  or  exchangeable
    security,  option, warrant, call or other right obligating WFM or any of the
    WFM Subsidiaries to issue,  sell, exchange, or otherwise  dispose of, or  to
    purchase,  redeem or otherwise acquire, shares of, or securities convertible
    into or exchangeable for, capital stock of WFM or the WFM Subsidiaries.
 
    4.7.  WFM SEC  REPORTS.  WFM  has made available to  Fresh Fields (i)  WFM's
Annual  Reports on  Form 10-K,  including all  exhibits filed  thereto and items
incorporated therein by reference,  (ii) WFM's Quarterly  Reports on Form  10-Q,
including  all  exhibits thereto  and items  incorporated therein  by reference,
(iii) proxy statements relating to WFM's  meetings of shareholders and (iv)  all
other  reports or registration  statements (as amended  or supplemented prior to
the date hereof), filed by WFM with the SEC since September 25, 1994,  including
all  exhibits thereto  and items  incorporated therein  by reference  (items (i)
through (iv) being referred to as the "WFM SEC Reports"). As of their respective
dates, the WFM SEC Reports  did not contain any  untrue statement of a  material
fact or omit to state a material fact required to be stated therein or necessary
to  make the statements therein, in light  of the circumstances under which they
were made, not misleading. Since September 25, 1994, WFM has filed all  material
forms, reports and documents with the SEC required to be filed by it pursuant to
the  federal securities laws and the  SEC rules and regulations thereunder, each
of which complied  as to form,  at the time  such form, report  or document  was
filed,  in  all  material  respects  with  the  applicable  requirements  of the
Securities Act and  the Exchange Act  and the applicable  rules and  regulations
thereunder.
 
    4.8.   FINANCIAL STATEMENTS AND RECORDS OF WFM.  The WFM SEC Reports include
(i) the  consolidated balance  sheets of  WFM  and the  WFM Subsidiaries  as  of
September  24, 1995,  and the  consolidated statements  of income, shareholders'
equity and  cash flows  for the  fiscal  year then  ended, including  the  notes
thereto,  examined by and accompanied by the report of KPMG Peat Marwick LLP and
(ii) the unaudited consolidated balance sheet of WFM and the WFM Subsidiaries as
of April 7, 1996 and  the consolidated statements of  income and cash flows  for
the  28 weeks then ended (collectively  the "WFM Financial Statements"). The WFM
Financial Statements have been  prepared from, and are  in accordance with,  the
books  and records of  WFM and the  WFM Subsidiaries and  present fairly, in all
material respects, the assets, liabilities and  financial position of WFM as  of
the  dates  thereof  and the  results  of  operations and  changes  in financial
position thereof for  the periods then  ended, in each  case in conformity  with
generally  accepted accounting principles, consistently applied, except as noted
therein. Since April 7, 1996, there has been no change in accounting  principles
applicable to, or methods of accounting utilized by, WFM, except as noted in the
WFM  Financial Statements. The books and records  of WFM have been and are being
maintained in  accordance  with  good  business  practice,  reflect  only  valid
transactions,  are complete  and correct in  all material  respects, and present
fairly in all material respects the basis for the financial position and results
of operations of WFM set forth in WFM Financial Statements.
 
                                      A-18
<PAGE>
    4.9.  ABSENCE  OF CERTAIN CHANGES.   Since April  7, 1996, WFM  and the  WFM
Subsidiaries  have not, except as may  result from the transactions contemplated
by this  Agreement,  (i)  suffered  any  change  in  the  business,  results  of
operations,  working  capital, assets,  liabilities  or condition  (financial or
otherwise) or the manner of conducting the business of WFM and WFM  Subsidiaries
taken as a whole, except as reflected on the WFM Financial Statements and except
for  such changes  that would not  have a  WFM Material Adverse  Effect; or (ii)
suffered any damage or destruction  to or loss of the  assets of WFM or any  WFM
Subsidiary  not covered by  insurance, which property or  assets are material to
the operations or business of WFM and WFM Subsidiaries taken as a whole.
 
    4.10.  NO MATERIAL UNDISCLOSED LIABILITIES.   To WFM's knowledge, there  are
no  material liabilities of WFM  or the WFM Subsidiaries  of any nature, whether
absolute, accrued,  contingent  or otherwise,  other  than the  liabilities  and
obligations  that are  fully reflected, accrued  or reserved against  in the WFM
Financial Statements, for which the reserves are appropriate and reasonable,  or
incurred  in the ordinary course of  business and consistent with past practices
since April 7, 1996.
 
    4.11.  MATERIAL CONTRACTS.  WFM will furnish or make available accurate  and
complete  copies  of the  WFM  Material Contracts,  as  defined below,  to Fresh
Fields. All of the WFM Material  Contracts are valid and binding obligations  of
WFM.  There is not under any of  the WFM Material Contracts any existing breach,
default or event of default by WFM or any of the WFM Subsidiaries nor event that
with notice or lapse of time or both would constitute a breach, default or event
of default by WFM or any of the  WFM Subsidiaries nor does WFM know of, and  WFM
has  not received  notice of,  or made a  claim with  respect to,  any breach or
default by any other party thereto which would, in either case, severally or  in
the aggregate, have a WFM Material Adverse Effect. As used herein, the term "WFM
Material  Contracts" shall mean all contracts  and agreements filed, or required
to be filed, as exhibits to WFM's Annual Report on Form 10-K for the year  ended
September  24, 1995 and  any contract or agreement  entered into since September
24, 1995 which  would be  required to  be filed as  an exhibit  to WFM's  Annual
Report on Form 10-K for the fiscal year ending in September 1996.
 
    4.12.  LITIGATION AND GOVERNMENT CLAIMS.  Except as disclosed in the WFM SEC
Reports,   there  is   no  pending  suit,   claim,  action   or  litigation,  or
administrative, arbitration  or other  proceeding or,  to WFM's  knowledge,  any
governmental  investigation or inquiry. To WFM's  knowledge, there is no pending
change in any environmental, zoning or building laws, regulations or  ordinances
against  WFM or  the WFM  Subsidiaries to which  their businesses  or assets are
subject which would, severally  or in the aggregate,  reasonably be expected  to
result  in a WFM Material Adverse Effect. To  the knowledge of WFM, there are no
such proceedings threatened or contemplated,  or any unasserted claims  (whether
or  not the  potential claimant may  be aware of  the claim) of  any nature that
might be asserted against WFM or the WFM Subsidiaries which would, severally  or
in  the aggregate, have a  WFM Material Adverse Effect.  Neither WFM nor any WFM
Subsidiary is subject to any judgment, decree, injunction, rule or order of  any
court,  or, to the knowledge of  WFM, any governmental restriction applicable to
WFM or any WFM Subsidiary which is reasonably likely (i) to have a WFM  Material
Adverse  Effect  or (ii)  to cause  a  material limitation  on WFM's  ability to
operate the business of Fresh Fields after the Closing.
 
    4.13.   COMPLIANCE  WITH  LAWS.    To  WFM's  knowledge,  WFM  and  the  WFM
Subsidiaries  each  have all  material  authorizations, approvals,  licenses and
orders to carry on their respective businesses as they are now being  conducted,
to  own or  hold under lease  the properties and  assets they own  or hold under
lease and to perform all of their obligations under the agreements to which they
are a party, except for  instances which would not  have a WFM Material  Adverse
Effect. WFM and the WFM Subsidiaries have been and are, to the knowledge of WFM,
in compliance with all applicable laws, regulations and administrative orders of
any country, state or municipality or of any subdivision of any thereof to which
their  respective  businesses and  their  employment of  labor  or their  use or
occupancy of properties or any part hereof are subject, the failure to obtain or
the violation of which would have a WFM Material Adverse Effect.
 
                                      A-19
<PAGE>
    4.14.  BROKERS AND FINDERS.  None of WFM, the WFM Subsidiaries or, to  WFM's
knowledge,  any  of  their  respective  officers,  directors  and  employees has
employed any broker, finder or investment bank or incurred any liability for any
investment banking fees,  financial advisory  fees, brokerage  fees or  finders'
fees  in connection with  the transactions contemplated  hereby, except that WFM
has engaged Robertson Stephens &  Company and Leo Kahn and  Fulham & Co. as  its
financial advisors. Other than the foregoing arrangements and other than certain
fees  that may be  paid to Fresh  Fields' financial advisors  as contemplated by
Section 3.21 hereof, WFM is not aware  of any claim for payment of any  finder's
fees, brokerage or agent's commissions or other like payments in connection with
the   negotiations  leading  to  this  Agreement  or  the  consummation  of  the
transactions contemplated hereby.
 
    4.15.  TAX RETURNS; TAXES.  Each  of WFM and the WFM Subsidiaries have  duly
filed  all material  federal, state, county,  local and foreign  tax returns and
reports required to  be filed  by it, including  those with  respect to  income,
payroll,   property,  withholding,  social  security,  employee  benefit  plans,
unemployment, franchise, excise and sales taxes and all such returns and reports
are true and  correct in all  material respects;  have either paid  in full  all
taxes  that have become  due as reflected on  any such return  or report and any
interest and penalties with respect thereto  or have fully accrued on its  books
or have established adequate reserves for all taxes payable but not yet due; and
have  made cash deposits with  appropriate governmental authorities representing
estimated payments of taxes, including income taxes and employee withholding tax
obligations. To WFM's actual knowledge, no extension or waiver of any statute of
limitations or time  within which  to file  any return  has been  granted to  or
requested  by WFM  or the  WFM Subsidiaries  with respect  to any  tax. To WFM's
actual knowledge, no unsatisfied material deficiency, delinquency or default for
any tax,  assessment  or  governmental  charge has  been  claimed,  proposed  or
assessed  against  WFM  or  the  WFM  Subsidiaries,  nor  has  WFM  or  the  WFM
Subsidiaries received notice of any such deficiency, delinquency or default. WFM
and the  WFM Subsidiaries  have no  material tax  liabilities other  than  those
reflected  on the  WFM Financial  Statements and  those arising  in the ordinary
course of business.  WFM will make  available to Fresh  Fields between the  date
hereof  and the Closing true, complete  and correct copies of WFM's consolidated
federal tax returns for the  last five years and  make available such other  tax
returns reasonably requested by Fresh Fields.
 
    4.16.    LABOR  RELATIONS.   Each  of WFM  and  the WFM  Subsidiaries  is in
compliance in all material respects with  all laws (including federal and  state
laws  and the laws of another country or governmental entity thereof) respecting
employment and employment practices, terms  and conditions of employment,  wages
and  hours,  and is  not  engaged in  any  unfair labor  or  unlawful employment
practice. There is no unlawful employment practice discrimination charge pending
before the EEOC  or any  EEOC recognized state  "referral agency."  There is  no
unfair  labor  practice  charge or  complaint  against  WFM or  any  of  the WFM
Subsidiaries pending  before the  National Labor  Relations Board.  There is  no
labor  strike,  dispute,  slowdown or  stoppage  actually pending  or,  to WFM's
knowledge, threatened against or  involving or affecting WFM  or any of the  WFM
Subsidiaries  and  no  National Labor  Relations  Board  representation question
exists respecting  their  respective  employees. No  grievances  or  arbitration
proceeding  is  pending  and  no  written claim  therefor  exists.  There  is no
collective bargaining  agreement  that is  binding  on WFM  or  any of  the  WFM
Subsidiaries.
 
    4.17.  PROPERTIES.
 
        (a)  Except  as  set forth  in  the WFM  SEC  Reports, WFM  and  the WFM
    Subsidiaries have good and marketable title, free and clear of all  material
    liens,  claims  or encumbrances  (other  than "Permitted  Liens"  as defined
    below) to all of  their material properties and  assets whether tangible  or
    intangible,  real,  personal  or  mixed,  reflected  on  the  WFM  Financial
    Statements as being owned by WFM or the WFM Subsidiaries. All buildings  and
    all  fixtures, equipment and other property and assets which are material to
    its business  held under  leases  or subleases  by any  of  WFM or  the  WFM
    Subsidiaries are held under valid instruments enforceable in accordance with
    their  respective terms. As used herein, the term "Permitted Liens" includes
    (i) liens for taxes, assessments or  other governmental charges not yet  due
    and  payable  or the  subject of  a good  faith dispute,  to the  extent the
    disputed  liability   is   fully  reserved   for   in  the   WFM   Financial
 
                                      A-20
<PAGE>
    Statements; (ii) statutory liens incurred in the ordinary course of business
    with respect to liabilities that are not yet due and payable; (iii) landlord
    liens  contained in  leases in the  ordinary course of  business; (iv) liens
    arising in the ordinary course of business in connection with the collection
    of negotiable  instruments;  and  (v) such  imperfections  of  title  and/or
    encumbrances  as are not material in character,  amount or extent and do not
    materially detract  from  the  value  or  interfere  with  the  use  of  the
    properties and assets subject thereto or affected thereby.
 
        (b)  At the Effective Date, none of the officers or directors of WFM nor
    any Affiliate (as defined below) of such officers or directors will have any
    material interest in, or own any material property or right used principally
    in the conduct  of the business  of WFM  and the WFM  Subsidiaries. The  WFM
    Disclosure  Schedule lists  all such  interest and/or  ownership (other than
    ownership of securities  of WFM)  by the  officers and  directors and  their
    Affiliates  as of  the date  hereof. The term  "Affiliate," as  used in this
    Section 4.17(b), shall mean any of the officers or directors of WFM, or  any
    member  of the immediate family of a  natural person officer or director, or
    any corporation,  partnership,  trust or  other  entity in  which  any  such
    officer  or director  or family  member has a  substantial interest  or is a
    director, officer, partner, or trustee.
 
        (c) Substantially all of WFM's  and the WFM Subsidiaries' equipment  and
    properties  have  been  well  maintained and  are  in  good  and serviceable
    condition, reasonable wear and tear excepted, and suitable for continued use
    without a WFM Material Adverse Effect.
 
    4.18.  USE AND CONDITION OF STORES.
 
        (a) (i)  Applicable  zoning ordinances  permit  the operation  of  WFM's
    business  as currently conducted at its  store locations or the operation of
    WFM's business at its stores is a prior non-conforming use; (ii) WFM and the
    WFM Subsidiaries have all easements and rights, including easements for  all
    utilities, services, roadways and other means of ingress or egress, material
    to the operation of their business as currently conducted; and (iii) neither
    the  whole nor  any portion of  the real  property on which  such stores are
    located has been condemned, requisitioned  or otherwise taken by any  public
    authority, and no notice of any such condemnation, requisition or taking has
    been  received  by  WFM  or  the  WFM  Subsidiaries.  No  such condemnation,
    requisition  or  taking  is  threatened  or  contemplated  to  WFM's  actual
    knowledge,  and there are no pending public improvements which may result in
    special assessments against or which may otherwise materially and  adversely
    affect  WFM's stores.  To the  actual knowledge of  WFM, none  of such store
    locations has  been used  for deposit  or disposal  of hazardous  wastes  or
    substances  in violation of any past or  current law in any material respect
    and there is no material liability under past or current law with respect to
    any hazardous wastes or substances which have been deposited or disposed  of
    on or in such store locations.
 
        (b)  WFM has received no notice of,  and has no actual knowledge of, any
    material violation  of any  zoning,  building, health,  fire, water  use  or
    similar  statute, ordinance, law, regulation or  code in connection with any
    store location of WFM or the WFM Subsidiaries.
 
        (c) To  WFM's actual  knowledge, WFM  and the  WFM Subsidiaries  are  in
    compliance  with all  applicable federal, state  and local  laws relating to
    emissions, discharges and releases of hazardous or toxic materials into  the
    environment,  except as  would not cause  a WFM Material  Adverse Effect. To
    WFM's actual  knowledge,  no hazardous  or  toxic material  (as  hereinafter
    defined)  exists in  any structure  located on,  or exists  on or  under the
    surface of,  any  real  property  owned  or  operated  by  WFM  of  the  WFM
    Subsidiaries  which is,  in any  case, in  material violation  of applicable
    environmental law.  For  purposes  of  this  Section,  "hazardous  or  toxic
    material"  shall mean waste, substance, materials, smoke, gas or particulate
    matter designated  as hazardous,  toxic or  dangerous under  any  applicable
    environmental  law. For purposes of  this section, "environmental law" shall
    include the Comprehensive Environmental Response Compensation and  Liability
    Act,
 
                                      A-21
<PAGE>
    the  Clear Air Act,  the Clean Water  Act and any  other applicable federal,
    state or  local environmental,  health  or safety  law, rule  or  regulation
    relating  to or imposing liability or  standards concerning or in connection
    with hazardous, toxic or dangerous  waste, substance, materials, smoke,  gas
    or particulate matter.
 
    4.19.   EMPLOYEE BENEFIT PLANS.  Each employee benefit plan, as such term is
defined in Section 3(3) of ERISA,  of WFM or the WFM Subsidiaries  (collectively
the  "WFM Employee Plans") complies in all material respects with all applicable
requirements of ERISA and the Code, and  other applicable laws. None of the  WFM
Employee Plans is an employee pension benefit plan, which is subject to Title IV
of  ERISA, or a multiemployer plan, as  such terms are defined in ERISA. Neither
WFM nor any  WFM Subsidiary, nor  any of their  respective directors,  officers,
employees  or agents has, with respect to  any WFM Employee Plan, engaged in any
"prohibited transaction," as such term is defined in the Code or ERISA, nor  has
any  WFM Employee Plan engaged in such prohibited transaction which could result
in any  taxes  or penalties  or  other  prohibited transactions,  which  in  the
aggregate could have a WFM Material Adverse Effect.
 
    4.20.  REGISTRATION STATEMENT.  The Registration Statement (as defined below
in  Section  5.7) will  comply  as to  form in  all  material respects  with the
provisions of  the Securities  Act, and  the rules  and regulations  promulgated
thereunder.  The Proxy Statement will comply as to form in all material respects
with  the  provisions  of  the  Exchange  Act  and  the  rules  and  regulations
thereunder.
 
                                   ARTICLE 5.
 
                        CERTAIN COVENANTS AND AGREEMENTS
 
    5.1.   CONDUCT  OF BUSINESS BY  FRESH FIELDS.   From the date  hereof to the
Effective Date, Fresh Fields will, and  will cause each Fresh Fields  Subsidiary
to,  except as required in connection with the Merger and the other transactions
contemplated by  this  Agreement and  except  as otherwise  disclosed  in  Fresh
Fields' Disclosure Schedule or consented to in writing by WFM:
 
        (a)  Carry  on  its  business  in the  ordinary  and  regular  course in
    substantially the same manner as heretofore conducted and not engage in  any
    new  line of business  or enter into any  material agreement, transaction or
    activity or make any  material commitment except those  in the ordinary  and
    regular  course of business and not  otherwise prohibited under this Section
    5.1;
 
        (b)  Neither  change   nor  amend   its  Certificate   or  Articles   of
    Incorporation or Bylaws;
 
        (c)  Other than  pursuant to  the exercise  of the  options and warrants
    outstanding on the date hereof, not  issue, sell or grant options,  warrants
    or  rights to  purchase or  subscribe to, or  enter into  any arrangement or
    contract with respect  to the  issuance or sale  of capital  stock of  Fresh
    Fields  or  any  of  Fresh Fields'  Subsidiaries  or  rights  or obligations
    convertible into or  exchangeable for  any shares  of the  capital stock  of
    Fresh Fields or any of Fresh Fields' subsidiaries and not alter the terms of
    any  presently outstanding options  or warrants (or  plans pursuant to which
    they  were  granted)  or  make   any  changes  (by  split-up,   combination,
    reorganization or otherwise) in the capital structure of Fresh Fields or any
    of Fresh Fields' Subsidiaries.
 
        (d)  Not declare,  pay or  set aside for  payment any  dividend or other
    distribution in respect of the capital  stock or other equity securities  of
    Fresh Fields and not redeem, purchase or otherwise acquire any shares of the
    capital stock or other securities of Fresh Fields or any of the Fresh Fields
    Subsidiaries  or rights or obligations  convertible into or exchangeable for
    any shares of the capital stock or  other securities of Fresh Fields or  any
    of  the Fresh Fields  Subsidiaries or obligations  convertible into such, or
    any options, warrants or other rights to purchase or subscribe to any of the
    foregoing;
 
        (e) Not  acquire or  enter into  any agreement  to acquire,  by  merger,
    consolidation or purchase of stock or assets, any business or entity;
 
                                      A-22
<PAGE>
        (f)  Use  its  reasonable  efforts  to  preserve  intact  the  corporate
    existence, goodwill and business organization of Fresh Fields and the  Fresh
    Fields  Subsidiaries, to keep the officers and employees of Fresh Fields and
    the Fresh Fields Subsidiaries available to Fresh Fields and to preserve  the
    relationships  of  Fresh  Fields  and  the  Fresh  Fields  Subsidiaries with
    suppliers, customers and others having business relations with any of  them,
    except  for  such instances  which  would not  have  a WFM  Material Adverse
    Effect;
 
        (g) Not  (i)  create, incur  or  assume any  long-term  debt  (including
    obligations  in respect  of capital  leases which  in the  aggregate involve
    annual payments in excess of $100,000) or, except in the ordinary course  of
    business  under existing lines  of credit (including  that certain agreement
    dated July  19,  1995 among  Fresh  Fields,  NatWest N.A.  and  First  Union
    National  Bank (the "NatWest Line"), create,  incur or assume any short-term
    debt for  borrowed money  in  excess of  $100,000, (ii)  assume,  guarantee,
    endorse  or  otherwise  become  liable  or  responsible  (whether  directly,
    contingently or otherwise)  for the  obligations of any  other person  other
    than  the Fresh  Fields Subsidiaries in  excess of $100,000,  (iii) make any
    loans  or  advances  to  any  other  person  other  than  the  Fresh  Fields
    Subsidiaries,  except in the ordinary course of business and consistent with
    past practice or in aggregate amounts  not in excess of $10,000, (iv)  enter
    into  any new  store or  facilities leases or  modify or  renew any existing
    store or facilities  lease, or  (v) make  any capital  contributions to,  or
    investments  in, any person  other than the Fresh  Fields Subsidiaries or in
    the aggregate in excess of $10,000; or
 
        (h) Not (i) enter into, modify or extend in any manner the terms of  any
    employment,  severance or  similar agreements  with officers  and directors,
    (ii) grant  any  increase in  the  compensation of  officers  or  directors,
    whether   now  or  hereafter  payable,  (iii)  grant  any  increase  in  the
    compensation of any other employees except for compensation increases in the
    ordinary course of business and consistent with past practice, or (iv)  make
    any  material change in wage structure or employee benefit plans taking into
    account the  benefits to  Fresh  Fields and  the Fresh  Fields  Subsidiaries
    resulting from such changes.
 
    In  connection with the continued operation  of the business of Fresh Fields
and the Fresh  Fields Subsidiaries between  the date of  this Agreement and  the
Effective  Date, Fresh Fields  shall confer in  good faith and  on a regular and
frequent basis with one or more representatives of WFM designated in writing  to
report  operational matters  of materiality  and the  general status  of ongoing
operations and to review the financial information furnished pursuant to Section
3.8. In addition, Fresh  Fields will allow  WFM to send  a transition team  (the
"Transition  Team")  headed by  Peter Roy  (President of  WFM) to  Fresh Fields'
corporate office to consult  with Mark Ordan and  John Murphy regarding (i)  the
day-to-day  operations of Fresh Fields and the Fresh Fields Subsidiaries through
the Closing Date and  (ii) the transition  strategy for post-Merger  operations,
with  particular emphasis  on human  resource matters. Mr.  Roy and  one or more
assistants shall be entitled to office  space at Fresh Fields' corporate  office
for  such purposes. Messrs. Ordan and Murphy shall reasonably consider the input
and advice of the Transition Team. The Transition Team shall also be entitled to
have a reasonable number of WFM employees  or agents to be present at the  Fresh
Fields stores through the Closing Date to observe the business and operations of
Fresh  Fields and the Fresh Fields Subsidiaries during normal business hours and
in such manner as not to interfere with Fresh Fields' business or Fresh  Fields'
relations  with  its employees  and customers.  Fresh  Fields shall  establish a
subcommittee of  two  directors  (the  "Special  Committee")  of  its  Board  of
Directors  to administer  any disputes  regarding operational  and/or transition
issues between  Fresh Fields  management and  the Transition  Team. The  Special
Committee  shall be vested with the full  authority of the Fresh Fields Board of
Directors at all times  through the Closing Date  to resolve any such  disputes;
that  the Special Committee shall  be comprised of one  director of Fresh Fields
designated by  GS  Capital Partners,  L.P.  and  one director  of  Fresh  Fields
designated by the Carlyle Interests (as defined in Section 5.19 hereof).
 
                                      A-23
<PAGE>
    5.2.   CONDUCT OF  BUSINESS BY WFM.   From the date  hereof to the Effective
Date, WFM will, and will cause Merger Corp. and each of the WFM Subsidiaries to,
except as required  in connection  with the  Merger and  the other  transactions
contemplated  by  this  Agreement and  except  as otherwise  disclosed  in WFM's
Disclosure Schedule or consented to in writing by Fresh Fields:
 
        (a) Carry  on its  businesses  in the  ordinary  and regular  course  in
    substantially  the same manner as heretofore conducted and not engage in any
    new line of business or enter into any agreement, transaction or activity or
    make any commitment except  in the ordinary and  regular course of  business
    and not otherwise prohibited under this Section 5.2;
 
        (b)   Neither  change   nor  amend   its  Certificate   or  Articles  of
    Incorporation or Bylaws;
 
        (c)  Not   make  any   adverse   changes  (by   split-up,   combination,
    reorganization  or otherwise) in the capital  structure of WFM, Merger Corp.
    or any  of  the WFM  Subsidiaries  (it being  understood  that WFM  will  be
    increasing  its  authorized  capital  stock  and  the  shares  available for
    issuance under its stock option plans effective as of the WFM  shareholders'
    meeting referenced in Section 5.8);
 
        (d)  Not declare,  pay or  set aside for  payment any  dividend or other
    distribution in respect of the capital  stock or other equity securities  of
    WFM  and not redeem, purchase or otherwise acquire any shares of the capital
    stock or other securities of WFM or  any of the WFM Subsidiaries, or  rights
    or  obligations  convertible  into or  exchangeable  for any  shares  of the
    capital stock or other  securities of WFM,  Merger Corp. or  any of the  WFM
    Subsidiaries  or obligations convertible into such, or any options, warrants
    or other rights to purchase or subscribe to any of the foregoing;
 
        (e) Not  acquire or  enter into  any agreement  to acquire,  by  merger,
    consolidation  or purchase of stock or  assets, any business or entity which
    would have a WFM Material Adverse Effect; and
 
        (f)  Use  its  reasonable  efforts  to  preserve  intact  the  corporate
    existence,   goodwill  and  business   organization  of  WFM   and  the  WFM
    Subsidiaries, to  keep  the  officers  and employees  of  WFM  and  the  WFM
    Subsidiaries  available to WFM and to  preserve the relationships of WFM and
    the WFM Subsidiaries  with suppliers, customers  and others having  business
    relations with any of them, except for such instances which would not have a
    WFM Material Adverse Effect;
 
    In  connection with the continued  operation of the business  of WFM and the
WFM Subsidiaries between the date of this Agreement and the Effective Date,  WFM
shall  confer in good faith and on a regular and frequent basis with one or more
representatives of  Fresh Fields  designated in  writing to  report  operational
matters of materiality and the general status of ongoing operations and shall on
a timely basis on request by Fresh Fields provide Fresh Fields with WFM's weekly
report  of sales  by store,  and shall  also provide  on a  timely basis monthly
financial reports. WFM  acknowledges that  Fresh Fields  does not  and will  not
waive  any  rights  it  may  have  under this  Agreement  as  a  result  of such
consultations nor shall Fresh  Fields be responsible for  any decisions made  by
WFM's  officers and directors with  respect to matters which  are the subject of
such consultation.
 
    5.3.  NOTICE OF ANY  MATERIAL CHANGE.  Each of  Fresh Fields and WFM  shall,
promptly  after the first  notice or occurrence  thereof but not  later than the
Closing Date, advise the other in writing  of any event or the existence of  any
state  of facts that would (i) make any of its representations and warranties in
this Agreement untrue in any material  respect, or (ii) otherwise constitute  an
Fresh Fields Material Adverse Effect or WFM Material Adverse Effect, as the case
may be.
 
    5.4.  INSPECTION AND ACCESS TO INFORMATION.
 
        (a)  Between the  date of  this Agreement  and the  Effective Date, each
    party hereto will, and will cause each of its subsidiaries to, provide  each
    other   party   and   its   accountants,   counsel   and   other  authorized
    representatives full  access, during  reasonable  business hours  and  under
    reasonable  circumstances,  to  any  and all  of  its  premises, properties,
    contracts, commitments, books, records and other information (including  tax
    returns filed and those in preparation) and will
 
                                      A-24
<PAGE>
    cause  their  respective officers  to  furnish to  the  other party  and its
    authorized representatives any  and all financial,  technical and  operating
    data  and other information pertaining to  its business, as each other party
    shall from time to time request.
 
        (b) Each  of the  parties hereto  and their  respective  representatives
    shall   maintain  the   confidentiality  of  all   information  (other  than
    information which is generally available to the public) concerning the other
    parties hereto acquired pursuant to the transactions contemplated hereby  in
    the event that the Merger is not consummated. Each of the parties hereto and
    their  representatives shall  not use  such information  so obtained  to the
    detriment or competitive disadvantage of the other party hereto. All  files,
    records,  documents,  information, data  and similar  items relating  to the
    confidential information  of  Fresh  Fields,  whether  prepared  by  WFM  or
    otherwise  coming into WFM's possession, shall remain the exclusive property
    of Fresh  Fields  and shall  be  promptly  delivered to  Fresh  Fields  upon
    termination  of this Agreement. All  files, records, documents, information,
    data and  similar items  relating to  the confidential  information of  WFM,
    whether  prepared by  Fresh Fields  or otherwise  coming into  Fresh Fields'
    possession, shall remain the exclusive property of WFM and shall be promptly
    delivered to WFM upon termination of this Agreement.
 
    5.5.  ANTITRUST LAWS.  As soon as practicable but in no event later than  15
days  from the date hereof, each of WFM  and Fresh Fields shall make any and all
filings which are required under the HSR Act. Each of WFM and Fresh Fields  will
assist the other (and Fresh Fields' principal shareholders) as may be reasonably
requested in connection with the preparation of such filings.
 
    5.6.  POOLING.  From and after the date hereof and until the Effective Date,
neither  WFM nor Fresh Fields nor any of their respective subsidiaries shall (i)
knowingly take any  action, or  knowingly fail to  take any  action, that  would
jeopardize the treatment of the Merger as a "pooling of interest" for accounting
purposes  or  (ii) knowingly  take any  action,  or knowingly  fail to  take any
action, that would jeopardize  qualification of the  Merger as a  reorganization
within the meaning of Section 368(a)(2)(E) of the Code.
 
    5.7.  REGISTRATION STATEMENT AND PROXY STATEMENT.
 
        (a) WFM shall promptly prepare and file, and make and file any necessary
    amendments,  a  registration  statement  on  Form  S-4  (which  registration
    statement, in the form  it is declared effective  by the SEC, together  with
    any   and  all  amendments  and  supplements  thereto  and  all  information
    incorporated  by  reference   therein,  is   referred  to   herein  as   the
    "Registration  Statement")  under  and  pursuant to  the  provisions  of the
    Securities Act for the purpose of registering WFM Common Stock to be  issued
    in  the Merger. WFM will use its best  efforts to receive and respond to the
    comments of the SEC and to  cause the Registration Statement to be  declared
    effective  by the SEC and shall promptly  mail to its shareholders the proxy
    statement in its  definitive form  contained in  the Registration  Statement
    (the  "Proxy  Statement").  Such Proxy  Statement  shall also  serve  as the
    prospectus to be included in the Registration Statement.
 
        (b) Each  of WFM  and Fresh  Fields  agrees to  provide as  promptly  as
    practicable  to  the  other  such information  concerning  its  business and
    financial statements and affairs as, in the reasonable judgment of the other
    party, may  be required  or appropriate  for inclusion  in the  Registration
    Statement  and  the  Proxy Statement  or  in any  amendments  or supplements
    thereto, and to cause its counsel and auditors to cooperate with the other's
    counsel and auditors in  the preparation of  the Registration Statement  and
    the Proxy Statement.
 
        (c)  WFM  agrees that  at the  time  the Registration  Statement becomes
    effective and at the Effective Date, as such Registration Statement is  then
    amended  or supplemented, and at  the time the Proxy  Statement is mailed to
    WFM's shareholders, such Registration Statement and Proxy Statement will (i)
    not contain any untrue statement  of a material fact,  or omit to state  any
    material  fact required to be stated therein  as necessary, in order to make
    the statements therein, in light of the circumstances under which they  were
    made, not misleading or necessary and
 
                                      A-25
<PAGE>
    (ii)  comply in all material respects  with the provisions of the Securities
    Act  and  Exchange  Act,  as  applicable,  and  the  rules  and  regulations
    thereunder; provided, however, no representation is made by WFM with respect
    to  statements made in the Registration  Statement and Proxy Statement based
    on  information  supplied  by  Fresh  Fields  expressly  for  inclusion   or
    incorporation  by reference in the Proxy Statement or Registration Statement
    or information  omitted with  respect to  and at  the request  of the  other
    party.
 
    5.8.   APPROVAL BY SHAREHOLDERS.  Each of  Fresh Fields and WFM shall call a
meeting of its respective shareholders to  be held as soon as practicable  after
the  date  hereof  for the  purpose  of  voting upon  matters  relating  to this
Agreement. Each of Fresh Fields and WFM will use its reasonable efforts to  hold
its  respective  shareholders'  meeting  as promptly  as  practicable  and will,
through its  Board of  Directors, (subject  to the  provisions of  Section  5.18
regarding  certain Acquisition Proposals) recommend to its shareholders approval
of the Merger and this Agreement  at the shareholders' meeting. At the  election
of  Fresh  Fields  in  its sole  discretion,  Fresh  Fields may,  in  lieu  of a
shareholders' meeting,  obtain  the  approval of  its  shareholders  by  written
consent without a meeting.
 
    5.9.   EXPENSES OF FRESH  FIELDS.  On or  promptly after the Effective Date,
WFM shall, or shall cause Surviving Corporation to pay financial adviser's  fees
in  the amount  of $1,400,000 to  Goldman, Sachs  & Co., described  in a written
agreement, a copy of which has been delivered to WFM, and also pay other out  of
pocket  expenses, including  but not  limited to  attorneys' fees  and financial
adviser's fees, incurred by  Fresh Fields in connection  with the Merger,  which
other  expenses shall not exceed $550,000  without WFM's approval. This covenant
shall not obligate WFM or the WFM  Subsidiaries to pay any expenses incurred  by
Fresh Fields' shareholders in connection with the Merger.
 
    5.10.  REGISTRATION STATEMENT ON FORM S-8.  On the Effective Date, WFM shall
file  with  the Commission  a registration  statement on  Form S-8  covering the
shares of  WFM Common  Stock issuable  upon  the exercise  of all  Fresh  Fields
Options  assumed  by  WFM  and  shall  use  its  best  efforts  to  maintain the
effectiveness of such  registration statement for  so long as  the Fresh  Fields
Options remain outstanding.
 
    5.11.   SEVERANCE AND EMPLOYMENT  CONTRACTS.  WFM shall  pay, or shall cause
Surviving Corporation to pay, all severance obligations and liabilities owed  to
present  and former Fresh Fields employees,  including all such liabilities owed
pursuant to  all  employment  contracts  and  retention,  severance  or  similar
agreements  existing on the date hereof and disclosed in writing to WFM, without
any reduction in the number of WFM Merger Shares to be issued.
 
    5.12.  PREPAYMENT OF  BANK LOAN.   WFM shall pay,  or shall cause  Surviving
Corporation  to pay,  all obligations,  including prepayment  fees or penalties,
that become due or owing at or after the Effective Date pursuant to the  NatWest
Line without any reduction in the number of WFM Merger Shares to be issued.
 
    5.13.   CONTINUATION OF  THE BUSINESS.   WFM shall continue,  or shall cause
Surviving Corporation to, continue,  at least one  significant business line  of
Fresh  Fields or shall  use, or cause  Surviving Corporation to  use, at least a
significant portion of  Fresh Fields'  historic business  assets in  a trade  or
business,  in each case within the meaning  of section 1.368-1(d) of the Federal
Income Tax Regulations.
 
    5.14.  LISTING APPLICATION.   WFM will file  a listing application with  the
NMS  to approve for listing, subject to  official notice of issuance, the shares
of WFM Common Stock  to be issued  in the Merger. WFM  shall use its  reasonable
efforts to cause the shares of WFM Common Stock to be issued in the Merger to be
approved  for listing on the NMS, subject  to official notice of issuance, prior
to the Effective Date.
 
    5.15.  AFFILIATES.  At least 30 days prior to the Closing Date, Fresh Fields
shall deliver to WFM a letter identifying  all persons who are, at the time  the
Merger  is submitted to a vote to the shareholders of Fresh Fields, "affiliates"
of Fresh Fields for purposes of Rule 145 under the Securities Act. Fresh  Fields
shall  use its reasonable efforts  to cause each person  who is identified as an
"affiliate" in such letter to deliver to WFM on or prior to the Effective Date a
written statement, in form satisfactory to
 
                                      A-26
<PAGE>
WFM and Fresh  Fields, that  such person  will not  offer to  sell, transfer  or
otherwise dispose of any of the shares of WFM Common Stock issued to such person
pursuant  to the Merger, except (i) in accordance with the applicable provisions
of the Securities Act  and the rules and  regulations thereunder and (ii)  until
such  time as financial results covering at least 30 days of combined operations
of WFM and Fresh Fields have been published (the "Publication Date"). WFM hereby
covenants to file a Form 10-Q (or Form 10-K, if such 30 day period is  completed
during the last fiscal quarter of WFM's fiscal year) satisfying such publication
requirement as promptly as practicable after the Closing.
 
    5.16.   REASONABLE EFFORTS; FURTHER ASSURANCES; COOPERATION.  Subject to the
other provisions of  this Agreement,  the parties  hereby shall  each use  their
reasonable  efforts to perform their obligations herein and to take, or cause to
be taken or do, or cause to  be done, all things necessary, proper or  advisable
under  applicable  law  to  obtain  all  regulatory  approvals  and  satisfy all
conditions to the obligations of the  parties under this Agreement and to  cause
the  Merger and  the other  transactions contemplated  herein to  be carried out
promptly in accordance with the terms hereof and shall cooperate fully with each
other and  their respective  officers,  directors, employees,  agents,  counsel,
accountants  and other  designees in  connection with  any steps  required to be
taken as a part of their respective obligations under this Agreement,  including
without limitation:
 
        (a)  Fresh Fields and  WFM shall promptly  make their respective filings
    and submissions and shall take, or cause to be taken, all actions and do, or
    cause to be done, all things necessary, proper or advisable under applicable
    laws and regulations to comply with the provisions of the HSR Act.
 
        (b) In  the  event  any  claim, action,  suit,  investigation  or  other
    proceeding  by  any governmental  body or  other  person is  commenced which
    questions the  validity  or legality  of  the Merger  or  any of  the  other
    transactions  contemplated hereby or seeks  damages in connection therewith,
    the parties agree  to cooperate  and use  all reasonable  efforts to  defend
    against  such claim, action, suit, investigation or other proceeding and, if
    an injunction or other  order is issued  in any such  action, suit or  other
    proceeding,  to use all reasonable efforts  to have such injunction or other
    order lifted, and to cooperate reasonably regarding any other impediment  to
    the consummation of the transactions contemplated by this Agreement.
 
        (c)  Each party shall give prompt written notice to the other of (i) the
    occurrence, or failure to  occur, of any event  which occurrence or  failure
    would  be likely to cause any representation  or warranty of Fresh Fields or
    WFM, as  the case  may  be, contained  in this  Agreement  to be  untrue  or
    inaccurate  in any material respect at any  time from the date hereof to the
    Effective Date or that will or may  result in the failure to satisfy any  of
    the  conditions specified in Article 6 and  (ii) any failure of Fresh Fields
    or WFM,  as the  case may  be, to  comply with  or satisfy  in any  material
    respect  any  covenant,  condition  or  agreement  to  be  complied  with or
    satisfied by it hereunder.
 
        (d) Fresh Fields has obtained (and will promptly deliver copies to  WFM)
    agreements, substantially in the form of Exhibit B hereto, from the entities
    listed on Exhibit G hereto, (i) not to perfect appraisal rights with respect
    to  the Merger (to  the extent applicable) and  (ii) granting an irrevocable
    proxy to WFM to vote their shares of Fresh Fields Capital Stock in favor  of
    the  approval  of  this Agreement  and  the  Merger at  any  meeting  of the
    shareholders of Fresh Fields referenced in Section 5.8.
 
        (e) WFM  has  obtained  (and  will promptly  forward  to  Fresh  Fields)
    agreements, substantially in the form of Exhibit H hereto, from Messrs. John
    Mackey,  Peter Roy  and Chris Hitt,  granting an irrevocable  proxy to Fresh
    Fields to  vote  their shares  of  WFM in  favor  of the  approval  of  this
    Agreement  and  the  Merger  at  the  meeting  of  the  shareholders  of WFM
    referenced in Section 5.8.
 
    5.17.  PUBLIC ANNOUNCEMENTS.   The timing and  content of all  announcements
regarding any aspect of this Agreement or the Merger to the financial community,
government  agencies, employees or  the general public  shall be mutually agreed
upon   in    advance    (unless    WFM    or    Fresh    Fields    is    advised
 
                                      A-27
<PAGE>
by  counsel that any  such announcement or other  disclosure not mutually agreed
upon in advance is required to be made by law or applicable stock exchange  rule
and then only after making a reasonable attempt to comply with the provisions of
this Section).
 
    5.18.   NO SOLICITATIONS.  From the  date hereof until the Effective Date or
until this Agreement is terminated or  abandoned as provided in this  Agreement,
neither  Fresh Fields nor any of the Fresh Fields Subsidiaries shall directly or
indirectly  (i)  solicit  or  initiate  discussion  with  or  (ii)  enter   into
negotiations or agreements with, or furnish any information that is not publicly
available  to, any  corporation, partnership,  person or  other entity  or group
(other than  WFM,  an  affiliate  of WFM  or  their  authorized  representatives
pursuant  to  this Agreement)  concerning  any proposal  for  a merger,  sale of
substantial assets, sale of shares of  stock or securities or other takeover  or
business  combination transaction  (the "Acquisition  Proposal") involving Fresh
Fields or any of the Fresh  Fields Subsidiaries, and Fresh Fields will  instruct
its  officers, directors, advisors  and its financial  and legal representatives
and consultants not to take any  action contrary to the foregoing provisions  of
this  sentence; provided, however,  that Fresh Fields,  its officers, directors,
advisors and its financial and  legal representatives and consultants shall  not
be  prohibited from taking any action described in (ii) above to the extent such
action is taken by, or  upon the authority of, the  Board of Directors of  Fresh
Fields  in the exercise of good faith judgment as to its fiduciary duties to the
shareholders of  Fresh  Fields, which  judgment  is  based upon  the  advice  of
independent,  outside legal counsel that a failure  of the Board of Directors of
Fresh Fields to take such action would  be likely to constitute a breach of  its
fiduciary  duties to such shareholders. Fresh Fields will notify WFM promptly in
writing if  Fresh Fields  becomes  aware that  any  inquiries or  proposals  are
received   by,  any  information  is  requested  from  or  any  negotiations  or
discussions are sought  to be initiated  with, Fresh Fields  with respect to  an
Acquisition Proposal, and Fresh Fields shall promptly deliver to WFM any written
inquiries  or  proposals received  by Fresh  Fields  relating to  an Acquisition
Proposal. Each  time,  if any,  that  the Board  of  Directors of  Fresh  Fields
determines,  upon advice of such  legal counsel and in  the exercise of its good
faith judgment as to  its fiduciary duties to  shareholders, that it must  enter
into  negotiations  with,  or  furnish  any  information  that  is  not publicly
available to,  any corporation,  partnership, person  or other  entity or  group
(other  than  WFM,  an affiliate  of  WFM or  their  authorized representatives)
concerning any Acquisition Proposal, Fresh Fields will give WFM prompt notice of
such determination.
 
    5.19.  WFM BOARD OF DIRECTORS' DESIGNEES.  Each of (a) GS Capital  Partners,
L.P.;  and  (b)  Carlyle-FFM  Partners,  L.P.,  Carlyle-FFM  Partners  II, L.P.,
Carlyle-FFM Partners III, L.P., Carlyle-Investors, L.P., T.C. Group, L.L.C.  and
Carlyle-FFM  Partners VI,  L.P. acting  collectively (the  "Carlyle Interests"),
shall each  be entitled  to designate  one representative  to the  WFM Board  of
Directors.  WFM hereby covenants to cause each  of the two representatives to be
named to the WFM  Board of Directors  (by action of the  WFM Board of  Directors
increasing  its size by two persons) promptly after the Effective Date, to serve
until the  next annual  meeting  of WFM's  shareholders. Thereafter,  WFM  shall
nominate  and use its best reasonable efforts to cause the election of each such
representative to the WFM Board of Directors so long as the group of  affiliated
shareholders  designating such representative beneficially  owns at least 50% of
the WFM Merger  Shares issued to  such group of  affiliated shareholders on  the
Effective Date.
 
    5.20.    BENEFITS TO  FRESH  FIELDS EMPLOYEES.    WFM shall  or  shall cause
Surviving Corporation to take  the following action with  respect to each  Fresh
Fields  store employee,  employed on the  date hereof  and continuously employed
until the date of Closing, whose position is eliminated during the twelve months
following Closing: (a) offer a comparable  position at a comparable rate of  pay
at  another Fresh Fields or WFM store located no farther than twenty miles, in a
direct line, from the store in  which the employee had previously been  employed
or  (b) if the employee  is terminated, (i) pay  to such employee cash severance
benefits equivalent to at least 60 days  at the employee's current rate of  base
pay,  and (ii) vest all options immediately. Terminated non-officer employees at
the Fresh  Fields corporate  office will  also receive  cash severance  benefits
equivalent  to at least 60 days' pay at the employee's current rate of base pay,
and   their    Fresh    Fields    Options    will    vest    immediately    upon
 
                                      A-28
<PAGE>
termination.  Nothing  in  this  section  shall  be  construed  as  creating any
employment contract between any employee and WFM or Surviving Corporation or  to
diminish  or  restrict in  any  way WFM's  or  Surviving Corporation's  right to
terminate without the payment  of severance benefits any  employee for poor  job
performance,  unexcused  absences or  other good  cause.  WFM will  maintain the
existing pay ranges for Fresh Fields employees and recognize the time of service
of Fresh Fields employees  with respect to the  granting of and eligibility  for
WFM benefits.
 
                                   ARTICLE 6.
 
              CONDITIONS PRECEDENT TO OBLIGATIONS OF FRESH FIELDS
 
    Except  as may be waived by Fresh Fields, the obligations of Fresh Fields to
consummate the transactions contemplated by  this Agreement shall be subject  to
the  satisfaction  on  or before  the  Closing  Date of  each  of  the following
conditions:
 
    6.1.  COMPLIANCE.  WFM shall have, or shall have caused to be, satisfied  or
complied  with and performed  in all material respects  all terms, covenants and
conditions of this  Agreement to  be complied  with or  performed by  WFM on  or
before the Closing Date.
 
    6.2.    REPRESENTATIONS  AND WARRANTIES.    All of  the  representations and
warranties made  by WFM  in this  Agreement and  in all  certificates and  other
documents delivered by WFM to Fresh Fields pursuant hereto or in connection with
the  transactions contemplated hereby,  shall have been true  and correct in all
material respects as of the  date hereof, and shall be  true and correct in  all
material  respects at the Closing Date with the same force and effect as if such
representations and warranties  had been  made at and  as of  the Closing  Date,
except for changes permitted or contemplated by this Agreement.
 
    6.3.   MATERIAL ADVERSE CHANGES.   Subsequent to April  7, 1996, there shall
not have occurred any WFM Material Adverse Effect.
 
    6.4.  NMS LISTING.   The WFM  Common Stock issuable  pursuant to the  Merger
after the Effective Date shall have been authorized for listing on the NMS.
 
    6.5.    CERTIFICATES.   Fresh Fields  shall have  received a  certificate or
certificates, executed on behalf of WFM by  an executive officer of WFM, to  the
effect  that the conditions contained  in Sections 6.1, 6.2  and 6.3 hereof have
been satisfied.
 
    6.6.  SHAREHOLDER  APPROVAL.  This  Agreement shall have  been approved  and
adopted  by the affirmative vote of the holders of such percentage of each class
of Fresh  Fields  Capital  Stock as  may  be  required by  the  instruments  and
agreements  governing such class and by the affirmative vote of the holders of a
majority of all of the outstanding shares of WFM Common Stock.
 
    6.7.  EFFECTIVENESS OF REGISTRATION  STATEMENT.  The Registration  Statement
shall  have become effective and  no stop order shall been  issued by the SEC or
any  other   governmental  authority   suspending  the   effectiveness  of   the
Registration  Statement  or  preventing or  suspending  the use  thereof  or any
related prospectus and no proceeding for such purpose shall have been initiated.
 
    6.8.  CONSENTS; LITIGATION.  Other than the filing of Certificate of  Merger
as described in Article 1, all authorizations, consents, orders or approvals of,
or  declarations  or filings  with, or  expirations  or terminations  of waiting
periods (including  the  waiting  period  under the  HSR  Act)  imposed  by  any
governmental  entity,  and all  required  third-party consents,  the  failure to
obtain which would have  a WFM Material Adverse  Effect, shall have been  filed,
occurred  or been obtained. WFM shall have received all state securities or Blue
Sky permits  and  other  authorizations  necessary to  issue  WFM  Common  Stock
pursuant  to the Merger and  the other terms of  this Agreement. In addition, no
action, suit or proceeding shall have been instituted before any court or  other
governmental  entity to restrain, modify, enjoin or prohibit the carrying out of
the transactions contemplated hereby.
 
                                      A-29
<PAGE>
    6.9.  TAX OPINION.  Fresh Fields shall have received the opinion of Crouch &
Hallett,  LLP, dated  the Closing Date,  to the  effect that the  Merger will be
treated for federal income tax purposes  as a reorganization within the  meaning
of  Section 368(a) of  the Code, and  that Fresh Fields  and WFM will  each be a
party to that reorganization within the meaning of Section 368(b) of the Code.
 
    6.10.  CORPORATE LAW OPINION.  Fresh Fields shall have received the  opinion
of  Crouch  &  Hallett,  LLP,  dated  the  Closing  Date,  with  respect  to the
enforceability of this Agreement  and the validity of  the WFM Merger Shares  in
substantially the form attached hereto as Exhibit D.
 
    6.11.   RECEIPT OF POOLING LETTER.   Fresh Fields shall have received a copy
of the letter referenced in Section 7.8.
 
    6.12.  REGISTRATION RIGHTS AGREEMENT.  WFM shall have executed and delivered
the Registration Rights Agreement substantially in the form of Exhibit F hereto,
which agreement shall  be for the  benefit of all  persons receiving WFM  Merger
Shares pursuant to the Merger or owning, or acquiring as a result of the Merger,
options, warrants or any other right to acquire WFM Merger Shares.
 
                                   ARTICLE 7.
 
          CONDITIONS PRECEDENT TO OBLIGATIONS OF WFM AND MERGER CORP.
 
    Except  as may be waived by WFM and Merger Corp., the obligations of WFM and
Merger Corp. to consummate the transactions contemplated by this Agreement shall
be subject to the satisfaction,  on or before the Closing  Date, of each of  the
following conditions:
 
    7.1.   COMPLIANCE.   Fresh Fields  shall have,  or shall have  caused to be,
satisfied or complied  with and performed  in all material  respects all  terms,
covenants  and conditions of this Agreement to  be complied with or performed by
it on or before the Closing Date.
 
    7.2.   REPRESENTATIONS  AND WARRANTIES.    All of  the  representations  and
warranties  made by Fresh Fields  in this Agreement and  in all certificates and
other documents delivered by Fresh Fields pursuant hereto or in connection  with
the  transactions contemplated hereby,  shall have been true  and correct in all
material respects as of the date hereof  after giving effect to the delivery  of
Fresh Fields' Disclosure Schedule, and shall be true and correct in all material
respects  at  the  Closing  Date with  the  same  force and  effect  as  if such
representations and warranties  had been  made at and  as of  the Closing  Date,
except  for changes permitted or  contemplated by this Agreement  and, as of the
Closing Date, for those representations and warranties set forth in Section 3.16
hereof (other than the first and second sentences thereof).
 
    7.3.  MATERIAL ADVERSE CHANGES.  Since April 30, 1996, there shall have  not
occurred any Fresh Fields Material Adverse Effect.
 
    7.4.   CERTIFICATES.  WFM shall have received a certificate or certificates,
executed on behalf of Fresh Fields by  an executive officer of Fresh Fields,  to
the  effect that the  conditions in Sections  7.1, 7.2 and  7.3 hereof have been
satisfied.
 
    7.5.  DISSENTERS' RIGHTS.  To  the extent appraisal rights are available  to
Fresh Fields' shareholders in connection with the Merger, no more than 8% of the
outstanding  shares of  Fresh Fields Capital  Stock shall  qualify as Dissenting
Shares.
 
    7.6.  SHAREHOLDER  APPROVAL.  This  Agreement shall have  been approved  and
adopted  by the  affirmative vote  of the holders  of a  majority of  all of the
outstanding shares of WFM Common Stock.
 
    7.7.  CONSENTS; LITIGATION.  Other than the filing of Articles of Merger  as
described in Article 1, all authorizations, consents, orders or approvals of, or
declarations  or filings with, or expirations or terminations of waiting periods
(including the waiting period  under the HSR Act)  imposed by, any  governmental
entity, and all required third-party consents, the failure to obtain which would
have  a WFM  Material Adverse  Effect, shall have  been filed,  occurred or been
obtained. WFM shall have received all  state securities or Blue Sky permits  and
other authorizations necessary to issue WFM
 
                                      A-30
<PAGE>
Common  Stock pursuant to the  Merger and the other  terms of this Agreement. In
addition, no action, suit  or proceeding shall have  been instituted before  any
court  or other governmental entity to  restrain, modify, enjoin or prohibit the
carrying out of the transactions contemplated hereby.
 
    7.8.  RECEIPT OF POOLING LETTER.  WFM shall have received a letter from KPMG
Peat Marwick  LLP,  dated the  Effective  Date  and addressed  to  WFM,  stating
substantially  to the effect that, based on such firm's review of this Agreement
and the other procedures set  forth in such letter,  such firm concurs that  the
Merger  will qualify as a  pooling of interests transaction  under Opinion 16 of
the Accounting Principles Board.
 
    7.9.  COMFORT  LETTERS.   WFM shall have  received from  Coopers &  Lybrand,
independent  auditors for Fresh Fields, (i) a letter dated the date of the Proxy
Statement and, if requested by WFM, as of the Effective Date, as to the  absence
of any decrease in store contribution or operating income from April 30, 1996 to
the  most recent practicable date,  as compared to the  same period in the prior
fiscal year of Fresh Fields; and (ii)  a letter to the effect that Fresh  Fields
qualifies  as an entity for a "pooling of interests" transaction under generally
accepted accounting principles.
 
    7.10.   CORPORATE LAW  OPINION.   WFM shall  have received  the opinions  of
Fried,  Frank, Harris, Shriver & Jacobson, and Morris, Nichols, Arsht & Tunnell,
respectively, dated the Closing Date, with respect to the validity of the  Fresh
Fields  Capital Stock and the enforceability of this Agreement, substantially in
the form attached hereto as Exhibit E.
 
                                   ARTICLE 8.
 
                         INDEMNIFICATION AND INSURANCE
 
    8.1.   INDEMNIFICATION  OF FRESH  FIELDS  MANAGERS.   In  the event  of  any
threatened  or actual claim, action,  suit, proceeding or investigation, whether
civil, criminal  or  administrative,  including, without  limitation,  any  such
claim,  action, suit, proceeding or investigation in which any of the present or
former officers or  directors (the  "Managers") of Fresh  Fields or  any of  the
Fresh  Fields Subsidiaries is, or is threatened to be, made a party by reason of
the fact that he or she is or was a shareholder, director, officer, employee  or
agent  of Fresh  Fields or any  of the Fresh  Fields Subsidiaries, or  is or was
serving at the request of Fresh Fields  or any of the Fresh Fields  Subsidiaries
as  a director, officer, employee or  agent of another corporation, partnership,
joint venture, trust or other enterprise, whether before or after the  Effective
Date,  Fresh Fields shall  indemnify and hold  harmless, and from  and after the
Effective Date each  of the Surviving  Corporation and WFM  shall indemnify  and
hold  harmless, as and to the full extent permitted by applicable law (including
by advancing expenses promptly as  statements therefor are received), each  such
Manager  against  any  losses,  claims,  damages,  liabilities,  costs, expenses
(including attorneys' fees), judgments, fines and amounts paid in settlement  in
connection  with any such claim, action,  suit, proceeding or investigation, and
in the  event  of any  such  claim,  action, suit  proceeding  or  investigation
(whether arising before or after the Effective Date), (i) if Fresh Fields (prior
to  the Effective Date) or WFM or the Surviving Corporation (after the Effective
Date) have not  promptly assumed the  defense of such  matter, the Managers  may
retain  counsel  satisfactory  to  them,  and  Fresh  Fields,  or  the Surviving
Corporation and WFM after the Effective Date, shall pay all fees and expenses of
such counsel for the Managers promptly, as statements therefor are received, and
(ii) Fresh Fields,  or the  Surviving Corporation  and WFM  after the  Effective
Date,  will use their respective best efforts  to assist in the vigorous defense
of any  such  matter; provided  that  neither  Fresh Fields  nor  the  Surviving
Corporation or WFM shall be liable for any settlement effected without its prior
written consent (which consent shall not be unreasonably withheld); and provided
further  that the Surviving  Corporation and WFM shall  have no obligation under
the foregoing provisions of this Section 8.1 to any Manager when and if a  court
of  competent jurisdiction  shall ultimately  determine, and  such determination
shall have become final and non-appealable, that indemnification of such Manager
in the manner  contemplated hereby  is prohibited  by applicable  law. Upon  the
finality  of any such determination that the Surviving Corporation or WFM is not
liable for any such indemnification claims,  the Manager will reimburse WFM  and
the Surviving
 
                                      A-31
<PAGE>
Corporation  for any fees, expenses  and costs incurred by  WFM or the Surviving
Corporation in connection with the defense  of such claims. Any Manager  wishing
to  claim  indemnification under  this Section  8.1, upon  learning of  any such
claim, action, suit, proceeding or investigation, shall notify Fresh Fields and,
after the Effective Date, the  Surviving Corporation and WFM, thereof  (provided
that the failure to give such notice shall not affect any obligations hereunder,
except  to the  extent that  the indemnifying  party is  actually and materially
prejudiced  thereby).  WFM   and  Merger   Corp.  agree  that   all  rights   to
indemnification  existing in favor of the  Managers as provided in Fresh Fields'
Certificate of Incorporation or Bylaws as in  effect as of the date hereof,  and
in  any agreement between Fresh  Fields and any Manager  with respect to matters
occurring prior to  the Effective  Date shall  survive the  Merger. WFM  further
covenants  not  to  amend  or  repeal  any  provisions  of  the  Certificate  of
Incorporation or Bylaws  of Fresh  Fields in  any manner  which would  adversely
affect  the  indemnification or  exculpatory  provisions contained  therein. The
provisions of this Section 8.1 are intended to be for the benefit of, and  shall
be   enforceable  by,  each   indemnified  party  and  his   or  her  heirs  and
representatives and shall survive the Closing for a period of six years from the
Effective Date.
 
    8.2.  DIRECTORS' AND OFFICERS'  INSURANCE.  For a  period of six years  from
the  Effective  Date, the  Surviving Corporation  shall  either (x)  maintain in
effect Fresh  Fields'  current  directors'  and  officers'  liability  insurance
covering  those Managers who are currently covered on the date of this Agreement
by Fresh Fields' directors' and officers' liability insurance policy (a copy  of
which  has  been  heretofore  delivered  to  WFM)  the  "Indemnified  Parties");
PROVIDED, HOWEVER, that the Surviving Corporation may substitute for such  Fresh
Fields  policies, policies with at least  the same coverage containing terms and
conditions which are no less advantageous to the Managers and provided that said
substitution does not result in any gaps  or lapses in coverage with respect  to
matters  occurring prior to the Effective Date or (y) cause WFM's directors' and
officers' liability insurance  then in  effect to  cover those  persons who  are
covered  on the date of this Agreement by Fresh Fields' directors' and officers'
liability insurance  policy  with respect  to  those matters  covered  by  Fresh
Fields'  directors' and officers' liability insurance policy (provided that such
policy offers the same coverage on terms and conditions no less advantageous  to
the  Managers than  provided in Fresh  Fields' current  directors' and officers'
liability insurance). In no event,  however, shall the Surviving Corporation  or
WFM be required by this Section 8.2 to expend a premium for such insurance in an
amount  exceeding double  the rate  paid by Fresh  Fields for  the policy period
immediately preceding  the  date  of  execution  of  this  Agreement;  provided,
however,  that if any insurance  meeting the requirements of  (x) or (y) of this
Section 8.2 bears a  cost exceeding the maximum  provided for in this  sentence,
then  WFM shall purchase such  insurance with the same  coverages as provided by
Fresh Fields'  current policy  but with  such lower  limits of  coverage as  are
commercially  available at a cost not exceeding the maximum provided for in this
sentence. The provisions of this Section 8.2 are intended to be for the  benefit
of,  and  shall  be  enforceable by,  each  Manager  and his  or  her  heirs and
representatives. Notwithstanding the foregoing, WFM  shall have no liability  or
obligation  under this Section 8.2 to the  extent the policy referred to in this
Section is not reasonably available on the terms set forth in this Section.
 
    8.3.  INDEMNIFICATION  OF WFM.   Fresh Fields shall  indemnify and hold  WFM
harmless  from, against, for and in respect  of (i) any and all damages, losses,
settlement payments,  obligations, liabilities,  claims,  actions or  causes  of
action  and encumbrances suffered, sustained, incurred or required to be paid by
WFM, net of any  resulting income tax  benefits to WFM and  net of any  reserves
reflected  on Fresh Fields' balance sheet at  April 30, 1996, because of (A) the
breach of any written representation,  warranty, agreement or covenant of  Fresh
Fields  contained  in  this Agreement  or  (B) the  "Albert  Dwoskin" litigation
against Fresh  Fields described  on the  Fresh Fields  Disclosure Schedule  (the
"Dwoskin  Litigation"); and (ii)  all reasonable costs  and expenses (including,
without limitation, attorneys' fees, interest and penalties) incurred by WFM  in
connection  with any  action, suit,  proceeding, demand,  assessment or judgment
incident to any of  the matters indemnified against  in this Section 8.3.  WFM's
sole   recourse  with  respect  to  the  satisfaction  of  this  indemnification
obligation of Fresh Fields shall be limited  to claims which may be made by  WFM
under  the Escrow Agreement, and  no shareholder of Fresh  Fields shall have any
personal liability in connection with such indemnification obligation. WFM shall
have   the   right   to    make   a   claim    against   Fresh   Fields    under
 
                                      A-32
<PAGE>
the  Escrow Agreement  for breaches  of representations  or warranties  or other
matters set forth in  this Section 8.3 for  a period of one  year only from  the
date  of  Closing. The  representations and  warranties  shall survive  for this
purpose for  one year  from the  date of  Closing. Except  with respect  to  the
Dwoskin  Litigation,  WFM may  not make  any claims  under the  Escrow Agreement
unless and until the  cumulative amount of such  claims exceeds a deductible  of
$200,000, and such claims shall not include individual claims of $10,000 or less
("Minor  Claims")  unless and  until  such Minor  Claims  exceed $50,000  in the
aggregate.
 
                                   ARTICLE 9.
 
                                 MISCELLANEOUS
 
    9.1.  TERMINATION.  In addition to the provisions regarding termination  set
forth  elsewhere herein, this Agreement and the transactions contemplated hereby
may be terminated at any time on or before the Closing Date:
 
        (a) by mutual consent of Fresh Fields and WFM;
 
        (b) by WFM if there has  been a material misrepresentation or breach  of
    warranty  in the  representations and warranties  of Fresh  Fields set forth
    herein or a failure  to perform in  any material respect  a covenant on  the
    part  of Fresh  Fields with respect  to its  representations, warranties and
    covenants set forth in  this Agreement or any  condition precedent to  WFM's
    obligation  to close has  not been satisfied by  the Closing Date; provided,
    however, that if a  failure to perform  a covenant is  capable of cure,  and
    Fresh  Fields cures such failure within the lesser of ten days from the date
    it receives notice  of the failure  from WFM,  or the period  ending on  the
    Closing Date, then WFM may not terminate this Agreement and the transactions
    contemplated hereby by reason of such failure.
 
        (c)  by Fresh Fields  if there has been  a material misrepresentation or
    breach of warranty in  the representations and warranties  of WFM set  forth
    herein  or a failure  to perform in  any material respect  a covenant on the
    part of WFM with  respect to its  representations, warranties and  covenants
    set  forth in  this Agreement, or  any condition precedent  to Fresh Fields'
    obligation to close has  not been satisfied by  the Closing Date;  provided,
    however, that if a failure to perform a covenant is capable of cure, and WFM
    cures  such failure within the lesser of  ten days from the date it receives
    notice of the failure from Fresh Fields, or the period ending on the Closing
    Date,  then  Fresh  Fields  may   not  terminate  this  Agreement  and   the
    transactions contemplated hereby by reason of such failure.
 
        (d)  by either WFM  or Fresh Fields if  the transactions contemplated by
    this Agreement have not been consummated  by the later of 60 days  following
    mailing  of the  Proxy Statement  or October 31,  1996 (which  date shall be
    extended to December 31, 1996 if all conditions precedent to the obligations
    of the  parties have  been satisfied  by October  31, 1996,  other than  the
    receipt of approvals under the HSR Act), unless such failure of consummation
    is  due to the  failure of the  terminating party to  perform or observe the
    covenants, agreements, and conditions hereof to be performed or observed  by
    it at or before the Closing Date;
 
        (e)  by  either Fresh  Fields or  WFM  if the  transactions contemplated
    hereby violate any  nonappealable final  order, decree, or  judgment of  any
    court or governmental body or agency having competent jurisdiction;
 
        (f)  by Fresh Fields, if  in the exercise of  the good faith judgment of
    its Board  of  Directors  (which  judgment  is  based  upon  the  advice  of
    independent,  outside  legal  counsel) as  to  its fiduciary  duties  to its
    shareholders such  termination  is  required by  reason  of  an  Acquisition
    Proposal; or
 
        (g)  by  WFM,  if  the  Fresh Fields  Board  of  Directors  withdraws or
    materially modifies or  changes its  recommendation to  the shareholders  of
    Fresh Fields to approve this Agreement and the Merger and if there exists at
    such time an Acquisition Proposal.
 
                                      A-33
<PAGE>
    9.2.  EXPENSES.
 
        (a)  Except  as  provided in  (b)  and  (c) below,  if  the transactions
    contemplated by this Agreement are not consummated, each party hereto  shall
    pay  its own  expenses incurred  in connection  with this  Agreement and the
    transactions contemplated hereby.
 
        (b) If, (i)  this Agreement is  terminated by Fresh  Fields pursuant  to
    Section  9.1(f) hereof, (ii) this Agreement is terminated by WFM pursuant to
    Section 9.1(g) or (iii) on or  before October 31, 1996, Fresh Fields  enters
    into a definitive agreement with respect to an Acquisition Proposal with any
    corporation, partnership, person or other entity or group (other than WFM or
    any   affiliate  of  WFM),  and  such  transaction  (including  any  revised
    transaction based upon the  Acquisition Proposal) is thereafter  consummated
    (before  October 31, 1997),  then Fresh Fields  shall pay to  WFM a cash fee
    equal to the sum of $5.0 million,  which shall be payable in same day  funds
    to an account specified by WFM.
 
        (c)  If this Agreement is terminated  by WFM because the shareholders of
    WFM fail to approve  this Agreement and the  Merger then WFM will  reimburse
    Fresh  Fields for any legal, accounting, counsel, adviser and other fees and
    expenses it may  have incurred  in connection  with the  transaction, in  an
    aggregate  amount of up to $650,000; provided, however, if this Agreement is
    terminated by Fresh Fields because WFM breaches Section 5.8 hereof or  fails
    either to mail or deliver the Proxy Statement to its shareholders generally,
    submit this Agreement and Merger for shareholder approval or to recommend to
    its  shareholders that they approve this  Agreement and the Merger, then WFM
    shall pay to Fresh Fields, in lieu of such expenses and not in lieu of Fresh
    Fields' remedies at law or  in equity, a cash fee  equal to the sum of  $5.0
    million  which shall be payable in same day funds to an account specified by
    Fresh Fields.
 
    9.3.  ENTIRE  AGREEMENT.   This Agreement,  the Schedules  and the  exhibits
hereto  contain the  complete agreement  among the  parties with  respect to the
transactions  contemplated  hereby  and  supersede  all  prior  agreements   and
understandings  among the parties with respect to such transactions. Section and
other headings  are  for  reference  purposes only  and  shall  not  affect  the
interpretation  or construction of  this Agreement. The  parties hereto have not
made any  representation or  warranty  except as  expressly  set forth  in  this
Agreement  or  in any  certificate or  schedule  delivered pursuant  hereto. The
obligations of any party under any agreement executed pursuant to this Agreement
shall not be affected by this section.
 
    9.4.  SURVIVAL OF REPRESENTATIONS AND  WARRANTIES AND COVENANTS.  Except  as
provided  in  Section  8.3, the  representations  and warranties  of  each party
contained  herein  or  in  any  exhibit,  certificate,  document  or  instrument
delivered  pursuant to  this Agreement  shall not  survive the  Closing, and the
covenants and agreements of the parties (other than those contained in  Sections
2.5, 2.6, 5.9, 5.11, 5.12, 5.13, 5.16, 5.19 and Article 8) shall not survive the
Closing.
 
    9.5.    COUNTERPARTS.   This  Agreement may  be  executed in  any  number of
counterparts, each of which  when so executed and  delivered shall be deemed  an
original, and such counterparts together shall constitute only one original.
 
    9.6.  NOTICES.  All notices, demands, requests, or other communications that
may  be or are required  to be given, served  or sent by any  party to any other
party pursuant to this  Agreement shall be  in writing (and  shall be deemed  to
have  been  duly  given  upon  receipt)  and  shall  be  mailed  by first-class,
registered or  certified mail,  return receipt  requested, postage  prepaid,  or
transmitted by hand delivery or facsimile transmission, addressed as follows:
 
        (i) If to WFM:
 
          601 North Lamar Blvd., Suite 300
           Austin, Texas 78703
           Attention: John Mackey, Chairman and CEO
           Facsimile: 512-477-1301
 
                                      A-34
<PAGE>
           with a copy (which shall not constitute notice) to:
 
           Crouch & Hallett, L.L.P.
           717 North Harwood Street
           Suite 1400
           Dallas, Texas 75201
           Attention: Bruce H. Hallett
           Facsimile: 214-953-3154
 
        (ii) If to Fresh Fields:
 
          6015 Executive Blvd.
           Rockville, Maryland 20852
           Attention: Mark Ordan
           Facsimile: 301-984-2070
 
           with a copy (which shall not constitute notice) to:
 
           Fried, Frank, Harris, Shriver & Jacobson
           1001 Pennsylvania Avenue, N.W., Suite 800
           Washington, D.C. 20004-2505
           Attention: Richard A. Steinwurtzel
           Facsimile: 202-639-7003
 
Each party may designate by notice in writing a new address to which any notice,
demand,  request or  communication may thereafter  be so given,  served or sent.
Each notice,  demand, request  or  communication that  is mailed,  delivered  or
transmitted  in the manner  described above shall  be deemed sufficiently given,
served, sent and received for  all purposes at such time  as it is delivered  to
the addressee (with the return receipt, the delivery receipt or the affidavit of
messenger  being deemed conclusive evidence of such delivery) or at such time as
delivery is refused by the addressee upon presentation.
 
    9.7.  SUCCESSORS; ASSIGNMENTS.  This Agreement and the rights, interests and
obligations hereunder shall be  binding upon and shall  inure to the benefit  of
the  parties hereto  and their respective  successors and  assigns. Neither this
Agreement nor any  of the rights,  interests or obligations  hereunder shall  be
assigned, by operation of law or otherwise, by any of the parties hereto without
the prior written consent of the other.
 
    9.8.   GOVERNING  LAW.  The  construction and performance  of this Agreement
shall be governed by  the laws of  the State of Delaware  without regard to  its
principles  of conflict of  laws, and the  state and federal  courts of Delaware
shall  have  exclusive  jurisdiction  over,  and  venue  with  respect  to,  any
controversy or claim arising out of or relating to this Agreement.
 
    9.9.   WAIVER AND OTHER ACTION.   This Agreement may be amended, modified or
supplemented only by a written instrument executed by the parties against  which
enforcement of the amendment, modification or supplement is sought.
 
    9.10.   SEVERABILITY.   If  any provision  of this  Agreement is  held to be
illegal, invalid or unenforceable, such provision shall be fully severable,  and
this  Agreement shall be construed  and enforced as if  such illegal, invalid or
unenforceable provision  were  never a  part  hereof; the  remaining  provisions
hereof  shall remain in full  force and effect and shall  not be affected by the
illegal, invalid or unenforceable provision or by its severance; and in lieu  of
such   illegal,  invalid  or  unenforceable  provision,  there  shall  be  added
automatically as part of this Agreement, a provision as similar in its terms  to
such  illegal,  invalid or  unenforceable provision  as may  be possible  and be
legal, valid, and enforceable.
 
    9.11.  NO THIRD PARTY BENEFICIARIES.  Sections 8.1 and 8.2 are intended  for
the  benefit of each "Manager" (as defined in  Article 8) and may be enforced by
such persons. Other  than as expressly  set forth  in this Section  9.11 and  in
Sections   5.5  and  5.19,  nothing  expressed  or  implied  in  this  Agreement
 
                                      A-35
<PAGE>
is intended, or shall be construed, to  confer upon or give any person, firm  or
corporation  other than the parties hereto, any rights, remedies, obligations or
liabilities under or by reason of this Agreement or result in such person,  firm
or corporation being deemed a third party beneficiary of this Agreement.
 
    9.12.  MUTUAL CONTRIBUTION.  The parties to this Agreement and their counsel
have  mutually contributed to  its drafting. Consequently,  no provision of this
Agreement shall be  construed against any  party on the  ground that such  party
drafted  the provision or  caused it to  be drafted or  the provision contains a
covenant of such party.
 
    9.13.   COUNTERPARTS.    This Agreement  may  be  executed in  one  or  more
counterparts,  all of which shall be considered  one and the same agreement, and
shall become effective when one or more counterparts have been signed by each of
the parties hereto and delivered to each of the other parties hereto.
 
    IN WITNESS WHEREOF, the  parties hereto have executed  this Agreement as  of
the day and year first above written.
 
                                      FRESH FIELDS MARKETS, INC.
 
                                      By:             /s/  MARK ORDAN
 
                                         ---------------------------------------
                                                       Mark Ordan
                                                 Chief Executive Officer
 
                                      WHOLE FOODS MARKET, INC.
 
                                      By:            /s/  JOHN MACKEY
 
                                         ---------------------------------------
                                      John Mackey
                                      Chief Executive Officer
 
                                      WHOLE FOODS MARKET MID-ATLANTIC, INC.
 
                                      By:            /s/  JOHN MACKEY
 
                                         ---------------------------------------
                                      John Mackey
                                      Chief Executive Officer
 
                                      A-36
<PAGE>
                                                                      APPENDIX B
 
                                  [LETTERHEAD]
 
                                 June 17, 1996
 
Board of Directors
Whole Foods Market, Inc.
601 N. Lamar Blvd., Suite 300
Austin, TX 78703
 
Members of the Board:
 
    You  have asked  our opinion  with respect  to the  fairness to  Whole Foods
Market, Inc. ("Whole Foods"), from a financial point of view and as of the  date
hereof,  of the  Consideration (as  defined below)  to be  paid in  the proposed
merger of  Fresh  Fields  Market,  Inc.  ("Fresh  Fields")  and  a  wholly-owned
subsidiary  of Whole Foods, pursuant to the  Agreement and Plan of Merger, dated
as of June  17, 1996  (the "Agreement").  Under the  terms of  the Agreement,  a
wholly-owned  subsidiary of  Whole Foods will  merge with and  into Fresh Fields
(the "Merger"), and upon consummation of the Merger, Fresh Fields will become  a
wholly-owned  subsidiary of Whole Foods. In the Merger, Whole Foods will issue a
minimum of approximately  4.8 million shares  (the "Minimum") and  a maximum  of
approximately  5.6 million  shares (the "Maximum")  of Whole  Foods Common Stock
(the "Consideration") in exchange for substantially all of the outstanding Fresh
Fields preferred stock, common stock, options and warrants. The actual number of
shares issued will be computed by dividing $134.5 million by the  "Determination
Price"  and may  vary slightly  from the  Minimum and  Maximum depending  on the
manner in  which  options are  exercised.  The "Determination  Price"  shall  be
defined  as the average per share closing price of Whole Foods Common Stock over
the twenty trading days immediately preceding the closing. If the "Determination
Price" is  less than  $24 per  share, then  the "Determination  Price" shall  be
deemed  to be $24; if  the "Determination Price" is  greater than $28 per share,
then the "Determination Price" shall  be deemed to be  $28. Five percent of  the
aggregate  shares of Whole Foods Common Stock to be issued in the Merger will be
placed in  escrow  to secure  certain  obligations  of Fresh  Fields  under  the
Agreement. The Merger is intended to qualify as a tax-free reorganization within
the  meaning of Section 368(a) of the Internal Revenue Code of 1986, as amended,
and to be accounted for as a "pooling of interests." The terms and conditions of
the Merger are set forth more fully in the Agreement.
 
    For purposes of this opinion we have: (i) reviewed financial information  on
Whole  Foods  and Fresh  Fields  furnished to  us  by both  companies, including
certain internal financial analyses and forecasts prepared by the management  of
Whole  Foods  and Fresh  Fields; (ii)  reviewed publicly  available information;
(iii) held  discussions with  the management  of Whole  Foods and  Fresh  Fields
concerning  the  businesses,  past and  current  business  operations, financial
condition and future  prospects of both  companies, independently and  combined;
(iv) reviewed the Agreement; (v) reviewed the stock price and trading history of
Whole  Foods;  (vi)  reviewed the  contribution  by  each company  to  pro forma
combined revenue,  store operating  income,  net income,  book value  and  total
number  of stores;  (vii) reviewed the  valuations of  publicly traded companies
which we deemed comparable to Fresh Fields; (viii) compared the financial  terms
of  the Merger with  other transactions which we  deemed relevant; (ix) analyzed
the pro  forma  earnings per  share  of the  combined  company; (x)  prepared  a
discounted  cash flow analysis of Fresh Fields; and (xi) made such other studies
and inquiries, and reviewed such other data, as we deemed relevant.
 
                                      B-1
<PAGE>
Board of Directors
Whole Foods Market, Inc.
June 17, 1996
Page Two
 
    In connection with our opinion,  we have not however independently  verified
any  of the foregoing information and have  relied on all such information being
complete and accurate in all material  respects. Furthermore, we did not  obtain
any  independent appraisal of the properties  or assets and liabilities of Whole
Foods or Fresh  Fields. With respect  to the financial  and operating  forecasts
(and  the assumptions and bases therefor) of  Whole Foods and Fresh Fields which
we have  reviewed, we  have assumed  that such  forecasts have  been  reasonably
prepared  in good faith on the basis of reasonable assumptions, reflect the best
available estimates and judgments of  such respective managements and that  such
projections  and  forecasts will  be realized  in  the amounts  and in  the time
periods currently estimated by the managements of Whole Foods and Fresh  Fields.
In  addition, we  have relied  upon estimates and  judgments of  Whole Foods and
Fresh Fields  managements  as  to  the  future  financial  performance  of  both
companies, and, in particular, the judgement of Whole Foods management regarding
its  ability to reduce  general and administrative expenses  at Fresh Fields. We
have also  assumed that  the  Merger will  be accounted  for  as a  "pooling  of
interests"  under  GAAP,  and we  have  assumed, based  on  preliminary analysis
prepared for Whole Foods, that the net operating losses of Fresh Fields will  be
available  (with certain  annual limitations) to  Whole Foods.  While we believe
that our review, as described herein, is an adequate basis for the opinion  that
we  express, this opinion is necessarily  based upon market, economic, and other
conditions that exist and can be evaluated as of the date of this letter, and on
information available to us as of the date hereof.
 
    Robertson, Stephens  &  Company  has  provided  certain  investment  banking
services  to  Whole  Foods  from  time to  time,  including  acting  as managing
underwriter for the initial public offering and two follow-on offerings of Whole
Foods Common  Stock  and acting  as  financial advisor  to  Whole Foods  in  its
acquisition  of  Mrs.  Gooch's  Natural Food  Markets.  In  addition, Robertson,
Stephens & Company has acted as  financial advisor to Whole Foods in  connection
with  the Merger for which  a portion of our fees  is due and payable contingent
upon closing of the Merger.
 
    Based upon and subject to the  foregoing considerations, it is our  opinion,
as investment bankers, that, as of the date hereof, the Consideration to be paid
is fair to Whole Foods from a financial point of view.
 
                                          Very truly yours,
 
                                          ROBERTSON, STEPHENS & COMPANY, LLC
 
                                          By: Robertson, Stephens & Company,
                                          Inc.
 
                                          --------------------------------------
                                                   Authorized Signatory
 
                                      B-2
<PAGE>
                                                                      APPENDIX C
 
              SECTION 262 OF THE DELAWARE GENERAL CORPORATION LAW
 
    262   APPRAISAL RIGHTS   (a) Any stockholder of  a corporation of this State
who holds shares  of stock on  the date of  the making of  a demand pursuant  to
subsection  (d) of  this section with  respect to such  shares, who continuously
holds such shares through the effective date of the merger or consolidation, who
has otherwise complied with subsection (d)  of this section and who has  neither
voted  in favor of the merger or  consolidation nor consented thereto in writing
pursuant to 228 of this title shall be entitled to an appraisal by the Court  of
Chancery  of  the fair  value of  his  shares of  stock under  the circumstances
described in subsections (b) and (c) of  this section. As used in this  section,
the  word "stockholder" means a holder of record of stock in a stock corporation
and also a member  of record of  a nonstock corporation;  the words "stock"  and
"share"  mean  and include  what is  ordinarily  meant by  those words  and also
membership or membership interest of a member of a nonstock corporation; and the
words "depository  receipt" mean  a  receipt or  other  instrument issued  by  a
depository representing an interest in one or more shares, or fractions thereof,
solely of stock of a corporation, which stock is deposited with the depository.
 
    (b)  Appraisal rights  shall be  available for  the shares  of any  class or
series of stock of a constituent corporation in a merger or consolidation to  be
effected pursuant to Section 251, 252, 254, 257, 258, 263 or 264 of this title:
 
    (1)  Provided, however, that no appraisal rights under this section shall be
available for  the shares  of any  class or  series of  stock, which  stock,  or
depository  receipts in respect  thereof, at the record  date fixed to determine
the stockholders entitled to  receive notice of  and to vote  at the meeting  of
stockholders  to act upon the agreement  of merger or consolidation, were either
(i) listed on a national securities exchange or designated as a national  market
system  security on an interdealer quotation  system by the National Association
of Securities Dealers, Inc. or (ii) held  of record by more than 2,000  holders;
and  further provided that no appraisal rights shall be available for any shares
of stock of the constituent corporation surviving a merger if the merger did not
require for its approval the vote of the holders of the surviving corporation as
provided in subsections (f) or (g) of Section 251 of this title.
 
    (2) Notwithstanding paragraph (1) of this subsection, appraisal rights under
this section shall be available for the  shares of any class or series of  stock
of a constituent corporation if the holders thereof are required by the terms of
an  agreement of  merger or consolidation  pursuant to  SectionSection 251, 252,
254, 257, 258,  263 and  264 of  this title to  accept for  such stock  anything
except:
 
    a.   Shares  of stock  of the corporation  surviving or  resulting from such
merger or consolidation, or depository receipts in respect thereof:
 
    b.  Shares  of stock  of any other  corporation, or  depository receipts  in
respect  thereof, which shares of stock  or depository receipts at the effective
date of  the  merger  or consolidation  will  be  either listed  on  a  national
securities  exchange or  designated as a  national market system  security on an
interdealer quotation system by the National Association of Securities  Dealers,
Inc. or held of record by more than 2,000 holders;
 
    c.   Cash  in lieu  of fractional  shares or  fractional depository receipts
described in the foregoing subparagraphs a. and b. of this paragraph; or
 
    d.  Any combination of the shares of stock, depository receipts and cash  in
lieu  of fractional  shares or fractional  depository receipts  described in the
foregoing subparagraphs a., b. and c. of this paragraph.
 
    (3) In the event all of the stock of a subsidiary Delaware corporation party
to a merger effected under Section 253 of this title is not owned by the  parent
corporation immediately prior to the merger, appraisal rights shall be available
for the shares of the subsidiary Delaware corporation.
 
                                      C-1
<PAGE>
    (c)  Any corporation  may provide in  its certificate  of incorporation that
appraisal rights under  this section shall  be available for  the shares of  any
class  or series of its stock as a  result of an amendment to its certificate of
incorporation, any  merger  or  consolidation  in which  the  corporation  is  a
constituent corporation or the sale of all or substantially all of the assets of
the  corporation. If the certificate of incorporation contains such a provision,
the procedures of this section, including those set forth in subsections (d) and
(e) of this section, shall apply as nearly as is practicable.
 
    (d) Appraisal rights shall be perfected as follows:
 
    (1) If a  proposed merger or  consolidation for which  appraisal rights  are
provided  under this  section is to  be submitted  for approval at  a meeting of
stockholders, the corporation, not less than 20 days prior to the meeting, shall
notify each of its stockholders who was such on the record date for such meeting
with respect to  shares for  which appraisal  rights are  available pursuant  to
subsections (b) or (c) hereof that appraisal rights are available for any or all
of  the shares of the constituent corporations, and shall include in such notice
a copy of this section. Each stockholder electing to demand the appraisal of his
shares shall deliver to the  corporation, before the taking  of the vote on  the
merger  or consolidation,  a written  demand for  appraisal of  his shares. Such
demand will  be sufficient  if  it reasonably  informs  the corporation  of  the
identity  of the stockholder and that  the stockholder intends thereby to demand
the appraisal of his shares. A proxy or vote against the merger or consolidation
shall not constitute such a demand.  A stockholder electing to take such  action
must do so by a separate written demand as herein provided. Within 10 days after
the  effective date of such merger  or consolidation, the surviving or resulting
corporation shall notify  each stockholder of  each constituent corporation  who
has  complied with this subsection and has not voted in favor of or consented to
the merger or  consolidation of the  date that the  merger or consolidation  has
become effective; or
 
    (2)  If the merger or consolidation was  approved pursuant to Section 228 or
253 of this  title, the surviving  or resulting corporation,  either before  the
effective  date of  the merger  or consolidation  or within  10 days thereafter,
shall notify  each of  the  stockholders entitled  to  appraisal rights  of  the
effective  date of  the merger  or consolidation  and that  appraisal rights are
available for any or all of the shares of the constituent corporation, and shall
include in such  notice a  copy of  this section. The  notice shall  be sent  by
certified  or  registered  mail,  return  receipt  requested,  addressed  to the
stockholder at his address as it appears on the records of the corporation.  Any
stockholder  entitled to appraisal rights may, within  20 days after the date of
mailing of  the  notice, demand  in  writing  from the  surviving  or  resulting
corporation  the appraisal of his  shares. Such demand will  be sufficient if it
reasonably informs the corporation of the  identity of the stockholder and  that
the stockholder intends thereby to demand the appraisal of his shares.
 
    (e) Within 120 days after the effective date of the merger or consolidation,
the  surviving or resulting corporation or any stockholder who has complied with
subsections (a)  and (d)  hereof  and who  is  otherwise entitled  to  appraisal
rights,  may file a petition in the  Court of Chancery demanding a determination
of the  value  of  the  stock of  all  such  stockholders.  Notwithstanding  the
foregoing,  at any time within 60 days after the effective date of the merger or
consolidation, any stockholder shall have the  right to withdraw his demand  for
appraisal  and to  accept the  terms offered  upon the  merger or consolidation.
Within 120 days  after the effective  date of the  merger or consolidation,  any
stockholder  who has complied  with the requirements of  subsections (a) and (d)
hereof, upon written request, shall be entitled to receive from the  corporation
surviving  the merger  or resulting from  the consolidation  a statement setting
forth the  aggregate number  of  shares not  voted in  favor  of the  merger  or
consolidation and with respect to which demands for appraisal have been received
and the aggregate number of holders of such shares. Such written statement shall
be mailed to the stockholder within 10 days after his written request for such a
statement  is received  by the surviving  or resulting corporation  or within 10
days after expiration of the period for delivery of demands for appraisal  under
subsection (d) hereof, whichever is later.
 
                                      C-2
<PAGE>
    (f) Upon the filing of any such petition by a stockholder, service of a copy
thereof  shall be made upon the  surviving or resulting corporation, which shall
within 20 days after such service file in the office of the Register in Chancery
in which the petition was  filed a duly verified  list containing the names  and
addresses  of all  stockholders who have  demanded payment for  their shares and
with whom agreements as to  the value of their shares  have not been reached  by
the  surviving or resulting corporation.  If the petition shall  be filed by the
surviving or resulting corporation, the petition shall be accompanied by such  a
duly  verified list. The Register in Chancery, if so ordered by the Court, shall
give notice of  the time and  place fixed for  the hearing of  such petition  by
registered  or certified mail  to the surviving or  resulting corporation and to
the stockholders shown on the list at the addresses therein stated. Such  notice
shall  also be given by 1 or more publications at least 1 week before the day of
the hearing, in  a newspaper  of general circulation  published in  the City  of
Wilmington, Delaware or such publication as the Court deems advisable. The forms
of  the notices by mail  and by publication shall be  approved by the Court, and
the costs thereof shall be borne by the surviving or resulting corporation.
 
    (g) At  the  hearing  on  such  petition,  the  Court  shall  determine  the
stockholders who have complied with this section and who have become entitled to
appraisal  rights. The Court  may require the stockholders  who have demanded an
appraisal for their  shares and who  hold stock represented  by certificates  to
submit  their certificates  of stock  to the  Register in  Chancery for notation
thereon of the  pendency of the  appraisal proceedings; and  if any  stockholder
fails to comply with such direction, the Court may dismiss the proceedings as to
such stockholder.
 
    (h)  After determining the stockholders entitled  to an appraisal, the Court
shall appraise the shares, determining their fair value exclusive of any element
of value  arising  from the  accomplishment  or  expectation of  the  merger  or
consolidation,  together with a fair  rate of interest, if  any, to be paid upon
the amount determined to be the fair value. In determining such fair value,  the
Court shall take into account all relevant factors. In determining the fair rate
of  interest, the Court may consider all relevant factors, including the rate of
interest which the surviving or resulting  corporation would have had to pay  to
borrow  money during  the pendency  of the  proceeding. Upon  application by the
surviving or resulting corporation or by any stockholder entitled to participate
in the appraisal proceeding, the Court may, in its discretion, permit  discovery
or  other pretrial proceedings and may proceed to trial upon the appraisal prior
to the final  determination of  the stockholder  entitled to  an appraisal.  Any
stockholder  whose name appears on the list  filed by the surviving or resulting
corporation pursuant to subsection (f) of this section and who has submitted his
certificates of stock  to the  Register in Chancery,  if such  is required,  may
participate  fully in all proceedings until it  is finally determined that he is
not entitled to appraisal rights under this section.
 
    (i) The Court  shall direct the  payment of  the fair value  of the  shares,
together with interest, if any, by the surviving or resulting corporation to the
stockholders, entitled thereto. Interest may be simple or compound, as the Court
may  direct. Payment shall be  so made to each such  stockholder, in the case of
holders of uncertificated  stock forthwith, and  the case of  holders of  shares
represented  by  certificates  upon  the surrender  to  the  corporation  of the
certificates representing  such stock.  The Court's  decree may  be enforced  as
other  decrees in the Court of Chancery  may be enforced, whether such surviving
or resulting corporation be a corporation of this State or of any state.
 
    (j)  The costs of  the proceeding may be determined  by the Court and  taxed
upon  the  parties  as the  Court  deems  equitable in  the  circumstances. Upon
application of  a stockholder,  the Court  may order  all or  a portion  of  the
expenses   incurred  by  any  stockholder   in  connection  with  the  appraisal
proceeding, including, without  limitation, reasonable attorney's  fees and  the
fees  and expenses of experts,  to be charged pro rata  against the value of all
the shares entitled to an appraisal.
 
    (k) From and  after the effective  date of the  merger or consolidation,  no
stockholder  who has demanded his appraisal rights as provided in subsection (d)
of this section  shall be  entitled to  vote such stock  for any  purpose or  to
receive  payment  of  dividends  or other  distributions  on  the  stock (except
dividends or other  distributions payable to  stockholders of record  at a  date
which is prior to
 
                                      C-3
<PAGE>
the  effective date of the merger  or consolidation); provided, however, that if
no petition  for  an  appraisal shall  be  filed  within the  time  provided  in
subsection  (e) of this section  or thereafter with the  written approval of the
corporation, then the  right of such  stockholder to an  appraisal shall  cease.
Notwithstanding  the foregoing, no appraisal proceeding in the Court of Chancery
shall be dismissed as to any stockholder without the approval of the Court,  and
such approval may be conditioned upon such terms as the Court deems just.
 
    (l) The shares of the surviving or resulting corporation to which the shares
of  such objecting stockholders  would have been converted  had they assented to
the merger or  consolidation shall have  the status of  authorized and  unissued
shares of the surviving or resulting corporation.
 
                                      C-4
<PAGE>
                                                                      APPENDIX D
 
                           PROPOSED AMENDMENT TO THE
                       RESTATED ARTICLES OF INCORPORATION
                                       OF
                            WHOLE FOODS MARKET, INC.
 
    Article  IV of the Company's restated  Articles of Incorporation is proposed
to be amended to read in its entirety as follows:
 
        A.  The  corporation is  authorized to issue  two classes  of shares  of
    capital   stock,   designated   "Common   Stock"   and   "Preferred  Stock",
    respectively. The aggregate number of  shares of Common Stock authorized  to
    be  issued is 50,000,000 shares  with no par value.  The aggregate number of
    shares of shares  of Preferred Stock  authorized to be  issued is  5,000,000
    shares with a par value of $.01 per share. Shares of the Preferred Stock may
    be  issued from time to time in one or more series, each such series to have
    such distinctive  designation or  title as  may  be fixed  by the  Board  of
    Directors  prior to  the issuance  of any  shares thereof.  Each such series
    shall have such designations, preferences, limitations and relative  rights,
    including voting rights, as shall be stated in the resolution or resolutions
    providing  for the  issuance of  such series of  Preferred Stock,  as may be
    adopted from time to time by the Board of Directors prior to the issuance of
    any shares thereof, in accordance with the  laws of the State of Texas.  The
    Board  of  Directors, in  such resolution  or  resolutions, may  increase or
    decrease the number of  shares within each  such series; provided,  however,
    the Board of Directors may not decrease the number of shares within a series
    to less than the number of shares within such series that are then issued.
 
        B.   No shareholder  of the corporation  will, by reason  of his holding
    shares of  stock of  the corporation,  have any  preemptive or  preferential
    rights  to purchase or subscribe to any shares  of any class of stock of the
    corporation, or any  notes, debentures,  bonds, warrants,  options or  other
    securities of the corporation, whether now or hereafter authorized.
 
                                      D-1
<PAGE>
                                    PART II
 
                     INFORMATION NOT REQUIRED IN PROSPECTUS
 
ITEM 20.  INDEMNIFICATION OF DIRECTORS AND OFFICERS.
 
    Article  2.02-1 of the Texas Business  Corporation Act ("TBCA") provides for
indemnification of directors and officers in certain circumstances. Reference is
made to Article IX  of the Bylaws  of the registrant  previously filed with  the
Commission.
 
    The  Company's Restated Articles  of Incorporation provide  that no director
shall be liable to the registrant or its shareholders for an act or omission  in
such capacity as a director, except for liability as a result of (i) a breach of
the  director's duty of loyalty  to the registrant or  its shareholders, (ii) an
act or omission  not in good  faith or which  involve intentional misconduct  or
knowing  violation of law, (iii) a  transaction from which such director derived
an improper personal benefit, (iv) an act or omission for which the liability of
a director is expressly  provided by law  or (v) an act  related to an  unlawful
stock repurchase of payment of a dividend.
 
    An  insurance policy obtained by the registrant provides for indemnification
of officers and directors  of the registrant and  certain other persons  against
liabilities  and expenses incurred by any  of them in certain stated proceedings
and under certain stated conditions.
 
ITEM 21.  EXHIBITS AND FINANCIAL STATEMENT SCHEDULES.
 
    (a)  Exhibits
 
<TABLE>
<C>        <C>        <S>
      2.1         --  Agreement and Plan of Merger, dated June 17, 1996, by and among the
                      Registrant, Whole Foods Market Mid-Atlantic, Inc., and Fresh Fields Markets,
                      Inc.(included as Appendix A to the Proxy Statement/Prospectus)(1)
      2.2         --  Form of Escrow Agreement, dated             , 1996, among the Registrant, GS
                      Capital Partners, L.P., as attorney-in-fact for the former stockholders of
                      Fresh Fields Markets, Inc. and Texas Commerce Bank, N.A., as escrow agent.(1)
      2.3         --  Form of Agreement, dated as of June 17, 1996, between the Registrant and each
                      of and certain stockholders of Fresh Fields Markets, Inc.(1)
      2.4         --  Form of Registration Rights Agreement, dated             , 1996, among the
                      Registrant, and certain stockholders of Fresh Fields Markets, Inc.(1)
       5          --  Opinion of Crouch & Hallett, L.L.P.(1)
       8          --  Opinion of Crouch & Hallett, L.L.P. regarding tax matters described in the
                      Proxy Statement/Prospectus (1)
     23.1         --  Consent of KPMG Peat Marwick LLP(1)
     23.2         --  Consent of Coopers & Lybrand L.L.P.(1)
     23.3         --  Consent of Crouch & Hallett, L.L.P. (included in opinion filed as Exhibit 5
                      hereto)
      24          --  Power of Attorney (Set forth on II-3)
     99.1         --  Whole Foods Market, Inc. Amended and Restated Stock Option Plan for Outside
                      Directors(1)
     99.2         --  Form of Whole Foods Market, Inc. Proxy for Special Meeting(1)
</TABLE>
 
- ------------------------
(1) Filed herewith.
 
    (b)  Financial Statement Schedules
 
    None filed herewith.
 
                                      II-1
<PAGE>
ITEM 22.  UNDERTAKINGS.
 
    (a) The registrant hereby undertakes  that, for purposes of determining  any
liability  under the  Securities Act  of 1933,  each filing  of the registrant's
annual report  pursuant to  section 13(a)  or section  15(d) of  the  Securities
Exchange  Act of 1934 (and, where applicable, each filing of an employee benefit
plan's annual report pursuant to section 15(d) of the Securities Exchange Act of
1934) that is incorporated by reference  in the Registration Statement shall  be
deemed  to be  a new Registration  Statement relating to  the securities offered
herein, and the offering of such securities  at that time shall be deemed to  be
the initial bona fide offering thereof.
 
    (b)  Insofar as indemnification for liabilities arising under the Securities
Act of 1933 may be permitted  to directors, officers and controlling persons  of
the registrant pursuant to the foregoing provisions or otherwise, the registrant
has  been advised that in the opinion  of the Securities and Exchange Commission
such indemnification is against  public policy as expressed  in the Act and  is,
therefore,  unenforceable. In the event that a claim for indemnification against
such liabilities (other than the payment by the registrant of expenses  incurred
or  paid by a director, officer, or  controlling person of the registrant in the
successful defense  of any  action, suit,  or proceeding)  is asserted  by  such
director, officer, or controlling person in connection with the securities being
registered, the registrant will, unless in the opinion of its counsel the matter
has  been settled  by controlling  precedent, submit  to a  court of appropriate
jurisdiction the question whether such  indemnification by it is against  public
policy as expressed in the Act and will be governed by the final adjudication of
such issue.
 
    (c)  The undersigned registrant hereby undertakes  as follows: that prior to
any public reoffering of  the securities registered hereunder  through use of  a
prospectus  which is  a part  of this registration  statement, by  any person or
party who is deemed to be an underwriter within the meaning of Rule 145(c),  the
issuer  undertakes that such reoffering  prospectus will contain the information
called for by the  applicable registration form with  respect to reofferings  by
persons  who may be  deemed underwriters, in addition  to the information called
for by the other Items of the applicable form.
 
    (d) The  registrant  undertakes that  every  prospectus (i)  that  is  filed
pursuant  to paragraph (c) immediately preceding,  or (ii) that purports to meet
the requirements of Section 10(a)(3) of the  Act and is used in connection  with
the  offering of securities subject to  Rule 415, will be filed  as a part of an
amendment to  the  registration  statement  and will  not  be  used  until  such
amendment  is effective,  and that,  for purposes  of determining  any liability
under the Securities Act  of 1933, each such  post-effective amendment shall  be
deemed  to be  a new registration  statement relating to  the securities offered
therein, and the offering of such securities at that time shall be deemed to  be
the initial bona fide offering thereof.
 
    (e)  The undersigned registrant hereby undertakes to respond to requests for
information that is incorporated  by reference into  the prospectus pursuant  to
Items  4, 10(b), 11  or 13 in this  Form, within one business  day of receipt of
such request, and  to send  the incorporated documents  by first  class mail  or
other  equally prompt  means. This  includes information  contained in documents
filed subsequent to the effective date of the registration statement through the
date of responding to the request.
 
    (f) The undersigned  registrant hereby undertakes  to supply by  means of  a
post-effective  amendment  all  information concerning  a  transaction,  and the
company being  acquired  involved therein,  that  was  not the  subject  of  and
included in the registration statement when it became effective.
 
                                      II-2
<PAGE>
                                   SIGNATURES
 
    Pursuant  to the requirements of the  Securities Act of 1933, the registrant
has duly caused this Registration  Statement to be signed  on its behalf by  the
undersigned, thereunto duly authorized, in the City of Austin and State of Texas
on the 5th day of July, 1996.
 
                                          WHOLE FOODS MARKET, INC.
 
                                          By:         /s/ GLENDA FLANAGAN
 
                                             -----------------------------------
                                                       Glenda Flanagan
                                             VICE PRESIDENT AND CHIEF FINANCIAL
                                                           OFFICER
 
                               POWER OF ATTORNEY
 
    Each of the undersigned hereby appoints John Mackey and Glenda Flanagan, and
each  of them (with  full power to act  alone), as attorneys  and agents for the
undersigned, with full  power of substitution,  for and in  the name, place  and
stead  of the  undersigned, to  sign and file  with the  Securities and Exchange
Commission under the Securities Act of 1933 any and all amendments and  exhibits
to  this Registration  Statement and any  and all  applications, instruments and
other documents  to  be  filed  with  the  Securities  and  Exchange  Commission
pertaining to the registration of the securities covered hereby, with full power
and authority to do and perform any and all acts and things whatsoever requisite
or desirable.
 
    Pursuant to the requirements of the Securities Act of 1933, as amended, this
registration  statement has  been signed below  by the following  persons in the
capacities and on the date indicated.
 
<TABLE>
<C>                                                     <S>                                      <C>
                      SIGNATURE                                          TITLE                         DATE
- ------------------------------------------------------  ---------------------------------------  ----------------
 
                   /s/ JOHN MACKEY
     -------------------------------------------        Chairman of the Board (Chief Executive     July 5, 1996
                     John Mackey                         Officer) and Director
 
                 /s/ GLENDA FLANAGAN
     -------------------------------------------        Vice President (Chief Financial and        July 5, 1996
                   Glenda Flanagan                       Accounting Officer)
 
                /s/ CRISTINA G. BANKS
     -------------------------------------------        Director                                   July 5, 1996
                  Cristina G. Banks
 
               /s/ DR. JOHN B. ELSTROTT
     -------------------------------------------        Director                                   July 5, 1996
                 Dr. John B. Elstrott
 
                /s/ AVRAM J. GOLDBERG
     -------------------------------------------        Director                                   July 5, 1996
                  Avram J. Goldberg
 
                    /s/ FRED LAGER
     -------------------------------------------        Director                                   July 5, 1996
                      Fred Lager
 
     -------------------------------------------        Director                                   July  , 1996
                    Linda A. Mason
 
              /s/ DR. RALPH Z. SORENSON
     -------------------------------------------        Director                                   July 5, 1996
                Dr. Ralph Z. Sorenson
 
                   /s/ JAMES P. SUD
     -------------------------------------------        Director                                   July 5, 1996
                     James P. Sud
</TABLE>
 
                                      II-3

<PAGE>

                                                                    EXHIBIT 2.2


                                ESCROW AGREEMENT


     THIS ESCROW AGREEMENT, dated as of ____________, 1996 ("Agreement"), is 
by and among Whole Foods Market, Inc., a Texas corporation ("WFM"); 
__________________ and ____________________ (the "Shareholders' 
Representatives"), in their capacity as attorneys-in-fact for the former 
shareholders (collectively the "FF Shareholders") of Fresh Fields Markets, 
Inc., a Delaware corporation ("FF"); and Texas Commerce Bank, N.A. ("Escrow 
Agent").

                              W I T N E S S E T H: 

     WHEREAS, WFM and FF are parties to that certain Agreement and Plan of 
Merger, dated as of June 17, 1996 (the "Merger Agreement"), pursuant to which 
FF has become a wholly-owned subsidiary of WFM (capitalized terms not 
otherwise defined herein having the respective meanings set forth in the 
Merger Agreement); and 

     WHEREAS, WFM agreed in the Merger Agreement to deposit certain of the 
WFM Merger Shares in an escrow account to be used to satisfy certain 
indemnities provided in Section 8.3 of the Merger Agreement; and

     In consideration of the mutual covenants and agreements contained herein 
and certain other good and valuable consideration, the receipt and 
sufficiency of which are hereby acknowledged, the parties hereto covenant and 
agree as follows:

     1.   APPOINTMENT OF ESCROW AGENT AND DEPOSIT OF ESCROW SHARES.  WFM and 
the Shareholders' Representatives hereby appoint and designate the Escrow 
Agent as the Escrow Agent hereunder, and the Escrow Agent hereby accepts such 
appointment and agrees to serve hereunder for the purposes and on the terms 
set forth herein.  WFM hereby deposits _________ WFM Merger Shares (the 
"Escrow Shares") with the Escrow Agent.  The Escrow Agent shall receive, hold 
and deliver the Escrow Shares as provided for herein.

     2.   DUTIES OF SHAREHOLDERS' REPRESENTATIVES.

          (a)  Pursuant to the terms of the Merger Agreement, the 
Shareholders' Representatives, as attorneys-in-fact and agents for the FF 
Shareholders, shall give and receive notices and communications, authorize 
delivery to WFM of the Escrow Shares or other property held by the Escrow 
Agent pursuant to this Agreement in satisfaction of claims by WFM, object to 
such deliveries, agree to, negotiate, enter into settlements and compromises 
of, and demand arbitration and comply with orders of courts and awards of 
arbitrators with respect to such claims, and take all actions necessary or 
appropriate in the judgment of the Shareholders' Representatives for the 


<PAGE>


accomplishment of the foregoing.  Such agency may be changed by the holders 
of a majority in interest of the Escrow Shares from time to time upon not 
less than ten (10) days' prior written notice to WFM.  No bond shall be 
required of the Shareholders' Representatives, and the Shareholders' 
Representatives shall receive no compensation for their services. Notices or 
communications to or from the Shareholders' Representatives shall constitute 
notice to or from each of the FF Shareholders.

          (b)  The Shareholders' Representatives shall not be liable and the 
FF Shareholders shall indemnify the Shareholders' Representatives for any act 
done or omitted hereunder as Shareholders' Representatives while acting in 
good faith and in the exercise of reasonable judgment, and any act done or 
omitted pursuant to the advice of counsel shall be conclusive evidence of 
such good faith and reasonable judgment.  In no case shall the Shareholders' 
Representatives be personally liable for any error in judgment or any acts or 
steps taken or permitted to be taken in good faith, or for any mistake of law 
or fact, or for anything it may do or refrain from doing in connection 
herewith, except for its own willful misconduct or gross negligence.

          (c)  The Shareholders' Representatives shall have reasonable access 
to information about FF and WFM and the reasonable assistance of FF's and 
WFM's officers and employees for purposes of performing their duties and 
exercising their rights hereunder, provided that the Shareholders' 
Representatives shall treat confidentially and not disclose any nonpublic 
information from or about FF or WFM to anyone (except on a need to know basis 
to individuals who agree to treat such information confidentially).

          (d)  A decision, act, consent or instruction of the Shareholders' 
Representatives shall constitute a decision of all FF Shareholders for whom 
Escrow Shares otherwise issuable to them are deposited with the Escrow Agent 
and shall be final, binding and conclusive as to the Escrow Shares 
beneficially owned by each such FF Shareholder, and the Escrow Agent and WFM 
may rely upon any decision, act, consent or instruction of each of the 
Shareholders' Representatives as being the decision, act, consent or 
instruction of each and every such FF Shareholder.  The Escrow Agent and WFM 
are hereby relieved from any liability to the FF Shareholders for any acts 
done by them in accordance with such decision, act, consent or instruction of 
the Shareholders' Representatives.

          (e)  The Shareholders' Representatives shall receive no 
compensation for their services.  Notwithstanding the above, any fees and 
expenses (including without limitation fees of counsel) incurred by the 
Shareholders' Representatives in connection with actions taken pursuant to 
the terms of this Agreement will be paid by payments of Escrow Shares 
disbursed by the Escrow Agent upon receipt from the Shareholders' 
Representatives of an accounting, in reasonable detail, of such expenses.  
The Shareholders' Representatives shall be indemnified severally by FF 
Shareholders to the extent of their pro rata interests in the Escrow Shares 
against any 


                                       2

<PAGE>

claims, charges or liabilities of any kind arising from their 
actions taken or omitted to be taken in good faith in connection with this 
Agreement.  The Escrow Agent shall disburse to the Shareholders' 
Representatives Escrow Shares (or the proceeds from the sale of Escrow Shares 
as the Escrow Agent shall determine in its discretion) as an advance to cover 
expenses incurred by the Shareholders' Representatives upon request by the 
Shareholders' Representatives therefor and pursuant to the indemnification 
provisions herein.  With respect to any such sold Escrow Shares, the Escrow 
Agent will provide each FF Shareholder for whose account the Escrow Shares 
were sold with sufficient information to enable such FF Shareholder to 
determine and report the tax consequences of the sale.

     3.   ESTABLISHMENT OF ESCROW.

          3.1  DEPOSIT OF ESCROW SHARES.

               (a)  Pursuant to the Merger Agreement, WFM, Merger Corp. and 
FF have agreed that WFM will transfer to the Escrow Agent certificates 
representing 5% of the number of whole shares of WFM Common Stock (the 
"Escrow Shares") to which the holders of FF Capital Stock (other than holders 
of Dissenting Shares) are entitled pursuant to Article 2 of the Merger 
Agreement.  The Escrow Shares required to be deposited in the Escrow 
Agreement pursuant to this Agreement and the FF Shareholders' percentage 
interests therein are set forth in EXHIBIT A attached hereto.

               (b)  Except as provided in Sections 2(e) and 7 of this 
Agreement, the Escrow Shares shall be held and used only for the purposes of 
funding the indemnity obligations set forth in Section 8.3 of the Merger 
Agreement.

          3.2  RECEIPT.  The Escrow Agent hereby acknowledges receipt of a 
fully executed copy of the Merger Agreement and the Escrow Shares and agrees 
to hold and disburse the Escrow Shares in accordance with the terms and 
conditions of this Agreement for the uses and purposes stated herein.

          3.3  VOTING RIGHTS OF ESCROW SHARES.  As long as such shares remain 
subject to this Agreement, all voting rights with respect to the Escrow 
Shares shall be exercised by the FF Shareholders in accordance with their 
proportionate interests therein, and the Escrow Agent shall from time to time 
execute and deliver to the FF Shareholders such proxies, consents or other 
documents as may be necessary to enable the respective FF Shareholders to 
exercise such rights.

          3.4  DIVIDENDS.  Pending the disbursement of the Escrow Shares 
pursuant to this Agreement, the Escrow Agent shall hold the certificates 
representing the Escrow Shares in the Escrow Fund.  Except for tax-free 
dividends paid in stock declared with respect to the Escrow Shares pursuant 
to Section 305(a) of the Internal Revenue Code of 1986, as amended, any cash 
dividends, dividends payable in 


                                       3


<PAGE>

securities or other distributions of any kind made in respect of the Escrow 
Shares will be distributed currently by the Escrow Agent to the FF 
Shareholders in accordance with their proportionate interests in the Escrow 
Shares.

     4.   LIABILITIES COVERED.  This Agreement has been executed and the 
deposit of the Escrow Shares hereunder has been made pursuant to Section 2.6 
of the Merger Agreement.  The deposit of the Escrow Shares with the Escrow 
Agent has been made solely for the purpose of funding, to the extent of the 
Escrow Shares, FF's indemnification obligations under Section 8.3 of the 
Merger Agreement. This funding obligation terminates on the later of the 
following:  (i) one year from the Effective Date, or (ii) with respect to any 
specific representation or warranty in the Merger Agreement under which WFM 
shall have made a claim for indemnification thereunder prior to the first 
anniversary of the Effective Date and shall have provided notice of such 
claim to the Escrow Agent as provided in Section 6 hereof and if such claim 
has not been completely and finally resolved prior to the first anniversary 
of the Effective Date, the period of time beyond the first anniversary of the 
Effective Date sufficient to completely and finally resolve the claim 
relating to such representation or warranty.

     5.   DISBURSEMENT OF THE DEPOSIT.  The Escrow Agent shall disburse the 
Escrow Shares as follows:

          (a)   Subject to the provisions of Section 9 hereof, upon the 
expiration of twelve (12) months from the date hereof, Escrow Agent shall 
disburse to the FF Shareholders all of the Escrow Shares MINUS such number of 
Escrow Shares equal to the sum of (A) any Escrow Shares distributed to WFM 
pursuant to paragraph (b) below, (B) any amounts with respect to which the 
Escrow Agent has received a written objection to disbursement from WFM or the 
Shareholders' Representatives pursuant to paragraph (b) below and (C) any 
amount as to which the Escrow Agent has received a written notice from any of 
the Shareholders' Representatives requesting payment for expenses incurred or 
the maintenance by the Escrow Agent of a reserve for future expenses of the 
Stockholders' Representative in such amount as reasonably estimated by them 
in good faith.  The Escrow Agent shall then distribute such disbursed shares 
to the FF Shareholders in proportion to the FF Shareholders' percentage 
interests set forth in EXHIBIT A hereto.

          (b)  WFM or the Shareholders' Representatives may deliver to the 
Escrow Agent written notice (the "Notice") requesting that the Escrow Agent 
pay all or a portion of such Escrow Shares to WFM to satisfy a claim pursuant 
to Section 8.3 of the Merger Agreement.  The Notice shall include an itemized 
statement setting forth the calculation of the amount of the Escrow Shares 
requested and a detailed statement of the basis of the alleged claim of loss 
(it being understood that all conversions of dollars to WFM Merger Shares 
shall be made at the Determination Price, regardless of the then fair market 
value of any shares of WFM Common Stock).  WFM or the Shareholders' 
Representatives, as the case may be (the "Requesting 


                                       4

<PAGE>

Party"), shall send a copy of such Notice to the other (the "Receiving 
Party") simultaneously and by the same means of transmission which the 
Requesting Party provided the Notice to the Escrow Agent. If the Escrow Agent 
does not receive a written objection from the Receiving Party to the Notice 
prior to the 20th day following its receipt of the Notice, the Escrow Agent 
shall disburse to the Requesting Party from the Escrow Shares the amount 
provided in the Notice.  If the Escrow Agent receives a written objection 
from the Receiving Party to the Notice prior to the 20th day, the provisions 
of Section 9 shall apply.  No notice may be delivered to the Receiving Party 
or the Escrow Agent nor may any previously delivered notice be revised after 
the expiration of one year from the Effective Date.

          (c)  In the event of any disbursement of Escrow Shares to the FF 
Shareholders pursuant to subparagraph (a) above, no fractional Escrow Shares 
shall be delivered, but instead the Escrow Agent shall deliver cash in lieu 
of a fractional Escrow Share.  Subject to compliance with any applicable 
federal or state securities laws, the Escrow Agent shall be authorized to 
sell Escrow Shares for the purpose of making such payments.  In the event of 
any disbursement of Escrow Shares to WFM pursuant to subparagraph (b) above, 
no fractional shares shall be delivered, but rather the Escrow Agent shall 
adjust the amount of Escrow Shares to be delivered to WFM by rounding to the 
nearest whole share.

          (d)  Subject to the provisions of Section 7 hereof, upon the 
expiration of one year from the Effective Date, the Escrow Agent shall 
disburse to the FF Shareholders' any and all remaining Escrow Shares.

     6.   ESCROW AGENT DUTIES.  Without in any way limiting any other 
provision of this Agreement, it is expressly understood and agreed that the 
Escrow Agent shall be under no duty or obligation to give any notice, or to 
do or to omit the doing of any action with respect to the Escrow Shares, 
except to make disbursements in accordance with the terms of this Agreement.  
The Escrow Agent shall not be liable for any error in judgment or any act or 
steps taken or permitted to be taken in good faith, or for any mistake of law 
or fact, or for anything it may do or refrain from doing in connection 
herewith, except for its own willful misconduct or gross negligence.  The 
Escrow Agent shall not be required in any way to determine the validity or 
sufficiency, whether in form or substance, of any instrument, document, 
certificate, statement or notice referred to in this Agreement or 
contemplated hereby, or the identity or authority of the persons executing 
the same, and it shall be sufficient if any writing purporting to be such 
instrument, document, certificate, statement or notice is delivered to the 
Escrow Agent and purports to be correct in form and signed or otherwise 
executed by the party or parties required to sign or execute the same under 
this Agreement.

     7.   CONTROVERSY.  In the event that a Receiving Party challenges the 
nature, amount and validity of a Notice, such controversy shall be resolved 
pursuant to the 


                                       5

<PAGE>

procedures set forth on Schedule I hereto, and Escrow Agent shall disburse 
the Escrow Shares as appropriate in connection with the resolution of such 
controversy.  Should any other controversy arise between or among WFM and the 
Shareholders' Representatives, or any other person, firm or entity, with 
respect to this Agreement or the Escrow Shares, or the Escrow Agent should be 
in doubt as to what action to take, the Escrow Agent shall have the right to 
(a) withhold delivery of the Escrow Shares until the controversy is resolved, 
the conflicting demands are withdrawn or the doubt is resolved, or (b) 
institute a bill of interpleader in a court of applicable jurisdiction to 
determine the rights of the parties hereto.  Should a bill of interpleader be 
instituted, or should the Escrow Agent be threatened with litigation or 
become involved in litigation in any manner whatsoever on account of this 
Agreement or the Escrow Shares, then as between themselves and the Escrow 
Agent, WFM and the FF Shareholders will each pay to the Escrow Agent 50% of 
the reasonable attorneys' fees and any other disbursements, expenses, losses 
and damages in connection with or which results from the threatened or actual 
litigation.  The Escrow Agent shall deliver a written invoice of such fees to 
WFM and the Shareholders' Representatives.  The FF Shareholders' liability 
for any such fees shall be in proportion to their percentage interests set 
forth in EXHIBIT A hereto.  The Shareholders' Representatives shall have the 
option to elect to pay such fees on behalf of the FF Shareholders in cash 
rather than through the transfer of Escrow Shares and to receive 
reimbursement for such payment from the FF Shareholders in proportion to 
their respective interests as set forth on EXHIBIT A hereto.  Subject to 
compliance with applicable federal or state securities laws, the 
Shareholders' Representatives shall also have the right to sell Escrow Shares 
for cash (or cause the Escrow Agent to sell Escrow Shares for cash) so that 
the Shareholders' Representatives may pay such fees in cash.

     8.   INDEMNITY.  WFM and the FF Shareholders (to the extent of the 
Escrow Shares), jointly and severally, agree to indemnify the Escrow Agent 
against and hold the Escrow Agent harmless from any and all losses, costs, 
damages, expenses, claims and attorney's fees suffered or incurred by the 
Escrow Agent as a result of, in connection with or arising from or out of the 
acts or omissions of the Escrow Agent in performance of or pursuant to this 
Agreement, except such acts or omissions as may result from the Escrow 
Agent's willful misconduct or gross negligence.  WFM shall be responsible for 
the payment of the Escrow Agent's customary fees and expenses charged in 
connection with the performance of its duties hereunder.

     9.   ESCROW AGENT TO FOLLOW INSTRUCTIONS OF WFM AND THE SHAREHOLDERS' 
REPRESENTATIVES.  Any provision herein to the contrary notwithstanding, the 
Escrow Agent shall, at any time and from time to time, take such action 
hereunder with respect to the Escrow Shares as shall be agreed to in writing 
by WFM and the Shareholders' Representatives.

     10.  RESIGNATION.  The Escrow Agent may resign upon ten (10) days' prior 
written notice to WFM and the Shareholders' Representatives, and, upon joint 


                                       6

<PAGE>

instructions from WFM and the Shareholders' Representatives, shall deliver 
the Escrow Shares to any designated substitute Escrow Agent selected by WFM 
and the Shareholders' Representatives.  If WFM and the Shareholders' 
Representatives fail to designate a substitute Escrow Agent within ten (10) 
days, the Escrow Agent may, at its sole discretion and its sole option, 
institute a bill of interpleader as contemplated by Section 7 hereof.

     11.  TERMINATION.  Upon delivery of the Escrow Shares as provided in 
Section 5 or upon the institution of a bill of interpleader as provided in 
Section 7 hereof, this Agreement shall terminate except for the provisions of 
Section 8.

     12.  NOTICES.  All notices, demands, requests or other communications 
that may be or are required to be given, served or sent by any party to any 
other party pursuant to this Agreement shall be in writing (and shall be 
deemed to have been duly given upon receipt) and shall be mailed by 
first-class, registered or certified mail, return receipt requested, postage 
prepaid, or transmitted by hand delivery or facsimile transmission, addressed 
as follows:

                       (i)     If to WFM:

                               601 North Lamar Blvd., Suite 300
                               Austin, Texas 78703
                               Attention:  John Mackey, Chairman and CEO
                               Facsimile: 512-477-1301

                               with a copy (which shall not constitute notice)
                               to:

                               Crouch & Hallett, L.L.P.
                               717 North Harwood Street
                               Suite 1400
                               Dallas, Texas  75201
                               Attention:  Bruce H. Hallett
                               Facsimile: 214-953-3154

                      (ii)     If to Shareholders' Representatives:


                               [to come]


                                       7

<PAGE>


                               with a copy (which shall not constitute notice)
                               to:

                               Fried, Frank, Harris, Shriver & Jacobson
                               1001 Pennsylvania Avenue, N.W., Suite 800
                               Washington, D.C. 20004-2505
                               Attention:  Richard A. Steinwurtzel
                               Facsimile: 202-639-7003

                     (iii)     If to Escrow Agent:


                               [to come]


Each party may designate by notice in writing a new address to which any 
notice, demand, request or communication may thereafter be so given, served 
or sent. Each notice, demand, request or communication that is mailed, 
delivered or transmitted in the manner described above shall be deemed 
sufficiently given, served, sent and received for all purposes at such time 
as it is delivered to the addressee (with the return receipt, the delivery 
receipt or the affidavit of messenger being deemed conclusive evidence of 
such delivery) or at such time as delivery is refused by the addressee upon 
presentation.

              13.     CHOICE OF LAWS; CUMULATIVE RIGHTS.  This Agreement 
shall be construed under the laws of the State of Delaware (irrespective of 
its choice of law principles).  Notwithstanding the foregoing, the Federal 
Rules of Evidence and Federal Rules of Civil Procedure shall control 
controversies under this Agreement that are subject to arbitration as set 
forth in Section 7 and Schedule 1 hereto.  All of the Escrow Agent's rights 
hereunder are cumulative of any other rights it may have by law or otherwise.

              14.     SEVERABILITY.  If one or more of the provisions 
contained herein shall for any reason be held to be invalid, illegal or 
unenforceable in any respect, such invalidity, illegality or unenforceability 
shall not affect any other provisions hereof, and this Agreement shall be 
construed as if such invalid, illegal or unenforceable provision had never 
been contained herein.

              15.     CAPTIONS.  The captions in this Agreement are for 
convenience of reference only and shall not limit or otherwise affect any of 
the terms or provisions hereof.  

              16.     COUNTERPARTS.  This Agreement may be executed in any 
number of counterparts, each of which when so executed and delivered shall be 
deemed an original, and such counterparts together shall constitute only one 
original.  This 


                                       8

<PAGE>

Agreement shall become binding when one or more counterparts hereof, 
individually or taken together, shall bear the signatures of all of the 
parties reflected hereon as signatories.

              17.     ENTIRE AGREEMENT.  This Agreement, the Merger Agreement 
and any other documents executed or delivered pursuant to this Agreement or 
the Merger Agreement, contain the complete agreement among the parties with 
respect to the transactions contemplated hereby and supersede all prior 
agreements and understandings, whether oral or written, among the parties 
with respect to such transactions.  To the extent that the provisions of the 
Merger Agreement may be inconsistent with the provisions of this Agreement, 
the Merger Agreement will control.

              18.     AMENDMENT.  This Agreement may be amended only by a 
written instrument signed by the party against which enforcement of any 
waiver, change, modification, extension or discharge is sought.

              19.     BENEFIT AND ASSIGNMENT.  The rights and obligations of 
each party under this Agreement may not be assigned without the prior written 
consent of all other parties.  This Agreement shall be binding upon and inure 
to the benefit of the parties hereto and their respective successors and 
assigns.

              20.     NO PERSONAL LIABILITY OF THE SHAREHOLDERS' 
REPRESENTATIVES.  Notwithstanding any provision to the contrary hereunder, 
the Shareholders' Representatives shall have no personal liability in 
connection with, or related to, this Agreement (including Schedule I hereto).

              21.     CERTAIN WAIVERS.  In any proceedings by WFM or Merger 
Corp. to assert or prosecute any claim hereunder, the Shareholders' 
Representatives agree that they shall not assert as a defense or bar to 
recovery by the Surviving Corporation against the Escrow Shares and hereby 
waive any right so to assert such defense or bar such recovery, that (a) 
before the date of this Agreement FF (as opposed to WFM and Merger Corp.) had 
knowledge of the circumstances giving rise to the claim being pursued by it; 
(b) before the date of this Agreement FF engaged in conduct or took action 
that caused or brought about the circumstances giving rise to its claim or 
otherwise contributed thereto; (c) the Surviving Corporation is estopped from 
asserting or recovering upon its claim by reason of having made the 
representations, warranties, and covenants made by FF in the Merger 
Agreement; or (d) the Shareholders' Representatives or the former 
stockholders of FF have a right of contribution from or indemnification by 
the Surviving Corporation to the extent that there is any recovery pursuant 
to the indemnification provisions of said Section 8.3. The Shareholders' 
Representatives in their capacity as such and not in their capacity as FF 
Shareholders further agree that they shall not under any circumstances 
whatsoever affirmatively seek any contribution from or indemnification 


                                       9

<PAGE>

by the Surviving Corporation for any losses, damages, expenses or other 
claims, regardless of form, suffered by any of them arising out of, related 
to or in connection with this Agreement, the Merger Agreement or any other 
agreement contemplated hereby or any transaction contemplated hereby or 
thereby, except to the extent such claim arises out of the gross negligence 
or willful misconduct of the Surviving Corporation, or the breach by the 
Surviving Corporation of its obligations under this Agreement or the Merger 
Agreement.

     IN WITNESS WHEREOF, the parties hereto have executed this Agreement as 
of the day and year first above written.

                              WHOLE FOODS MARKET, INC.



                              By:
                                 -----------------------------------------
                              Its:
                                  ----------------------------------------



                              --------------------------------------------
                              [Shareholders' Representatives], in their capacity
                              as attorneys-in-fact for the FF Shareholders


                              Texas Commerce Bank, N.A.


                              By:
                                 -----------------------------------------
                              Its:
                                  ----------------------------------------




                                       10

<PAGE>


                                                                     Schedule I


                        Procedure for Resolving Disputes


     1.   Any dispute, disagreement or other question arising from this 
Agreement or the interpretation thereof shall be settled by arbitration in 
accordance with the commercial rules then in effect of the American 
Arbitration Association, except as modified in this paragraph and, except 
that the arbitrator(s) shall be selected in accordance with the following 
procedure: such dispute, disagreement or other question shall be referred to 
and decided by a single arbitrator if the parties can agree upon one within 
15 days after the Receiving Party challenges a Notice; otherwise, such 
dispute, disagreement or other question shall be referred to and decided by 
three arbitrators, one to be appointed by WFM and one to be appointed by the 
Shareholders' Representatives, each such appointment to be made within ten 
(10) days after the expiration of the 15 day period referred to above, and 
the third arbitrator to be appointed by the first two arbitrators within 10 
days after the expiration of such 10 day period.  If the first two 
arbitrators cannot reach agreement on the third arbitrator within said 10 day 
period, the third arbitrator shall be an impartial arbitrator appointed by 
the President of the American Arbitration Association within 20 days after 
the expiration of said ten (10) day period.  Hearings of the arbitrator shall 
be held in the City of Wilmington, Delaware, unless the parties agree 
otherwise.  The presentations of the parties in the arbitration proceeding 
shall be commenced and completed within 60 days after selection of the 
arbitration panel, and the arbitration panel shall render its decision in 
writing within 30 days after completion of such presentations.  Any decision 
concurred in by any two of the arbitrators shall constitute the decision of 
the arbitration panel, and unanimity shall not be required.  The arbitration 
shall be conducted in accordance with the Federal Rules of Evidence and the 
Federal Rules of Civil Procedure.  The arbitration award shall be in writing 
and shall contain findings of fact and conclusions of law to support the 
award.  Judgment upon an award rendered by the arbitrator(s) may be entered 
in any court of competent jurisdiction, including courts in the States of New 
York and Texas. Any award so rendered shall be final and binding upon the 
parties hereto.  All costs and expenses of the arbitrator(s) shall be paid as 
determined by such arbitrator(s), and all costs and expenses of experts, 
witnesses and other persons retained by the parties shall be borne by them 
respectively.

     2.   If WFM's Notice relates to any third party action, suit or 
proceeding brought against WFM or FF with respect to matters for which an 
indemnification claim may be made under said Section 8.3, and such matter is 
in dispute as provided in paragraph 1 above, the following procedures shall 
be applicable pending the resolution of the dispute:

          (i)  Such action, suit or proceeding shall be defended by WFM (using
     such firm of attorneys as is reasonably acceptable to the Shareholders'


<PAGE>

     Representatives); provided, however, that WFM hereby consents to the
     continued representation of FF by the firm of Blankenship & Keith in
     connection with the Dwoskin Litigation (as defined in the Merger
     Agreement).  The Shareholders' Representatives shall be kept fully informed
     of such action, suit or proceeding at all stages thereof;

          (ii) The Shareholders' Representatives or WFM, whichever is not
     controlling the defense of any matter, shall be entitled, at its or their
     expense, to participate in such defense;

          (iii)     WFM shall make available to the Shareholders'
     Representatives and its attorneys and accountants all books and records of
     WFM relating to such proceedings or litigation and the parties hereto agree
     to render to each other such assistance as they may reasonably require of
     each other in order to ensure the proper and adequate defense of any such
     action, suit or proceeding; 

          (iv) WFM shall not make any settlement of any claims without the
     written consent of the Shareholders' Representatives; and

          (v)  WFM shall use its reasonable best efforts to mitigate the amount
     of damages and losses it incurs in connection with any such claim.






















                                       2

<PAGE>

                                                                   EXHIBIT 2.3

                                    AGREEMENT

     THIS AGREEMENT, dated as of June 17, 1996, is made by and between Whole
Foods Market, Inc., a Texas corporation ("WFM"), and [Name of Stockholder] (the
"Stockholder").

     Simultaneously herewith, WFM and Fresh Fields Markets, Inc. ("FF") are
parties to an Agreement and Plan of Merger, dated as of the date hereof (the
"Merger Agreement"), pursuant to which a subsidiary of WFM has agreed, subject
to certain terms and conditions, to merge into FF (the "Merger").  The
Stockholder is a stockholder of FF and has voting power with respect to the
number of shares (the "Shares") of capital stock of various series (collectively
"FF Capital Stock") of FF set forth by the Stockholder's signature hereto. 
Capitalized terms not otherwise defined herein shall have the respective
meanings set forth in the Merger Agreement.

     In order to induce WFM to enter into the Merger Agreement and to provide
reasonable assurances that the transactions contemplated by the Merger Agreement
will be consummated, the Stockholder is making certain agreements regarding the
Shares, upon the terms and subject to the conditions set forth below.  

     Accordingly, the parties hereto agree as follows:

     1.   VOTING OF SHARES.  The Stockholder hereby appoints WFM its proxy, with
full power of substitution and revocation, for and in the name, place and stead
of the Stockholder, to vote upon and act with respect to all of the Shares of FF
Capital Stock registered in the name of the Stockholder or with respect to which
the Stockholder is entitled to vote and act only in respect of any FF
stockholders' meeting called to consider the Merger (as further described in the
Merger Agreement), or at any adjournment of such meeting, and the Stockholder
directs that such proxy be voted in favor of the Merger.  This proxy does not
accord any voting rights to WFM other than the right to vote in favor of the
Merger; WFM shall not have the right under this proxy to vote on any other
matter that may be presented to the FF shareholders.  Subject to the limitations
set forth above, the Stockholder hereby revokes any proxy or proxies heretofore
given to vote upon or act with respect to the Shares and hereby ratifies and
confirms all that said proxy, its substitutes, or any of them, may lawfully do
by virtue hereof.  The Stockholder further covenants not to seek to assert any
appraisal or dissenters' right (to the extent applicable) in respect of the
Merger.  This proxy shall be irrevocable and shall survive the bankruptcy,
merger, dissolution or liquidation of the Stockholder, unless terminated
pursuant to the terms hereof.  In the event that the stockholders of FF take
action to approve the Merger by written consent in lieu of a meeting of
stockholders, the Stockholder will execute such consent and provide a copy to
WFM.

     2.   ACQUISITION OF FF SECURITIES.  Stockholder agrees that any shares of
capital stock of FF that Stockholder purchases or with respect to which
Stockholder 



<PAGE>


otherwise acquired beneficial ownership after the date of this Agreement and 
prior to the Effective Date shall be subject to the terms and conditions of 
this Agreement, and shall be subject to the proxy granted to WFM under 
Section 1, to the same extent as if they constituted Shares held by the 
Stockholder at the time the proxy was granted. 

     3.   ACQUISITION OF WFM SECURITIES.  The Stockholder hereby covenants and
agrees that it will not acquire, or assist, advise or encourage any other person
in acquiring, directly or indirectly, control of WFM or (except for shares of
WFM acquired in the Merger) any of WFM's securities, business or assets for a
period of three years from the date hereof unless WFM shall have consented in
advance in writing to such acquisition; provided, however, the foregoing shall
not apply to acquisitions of WFM securities to the extent that the Stockholder,
and any third party assisted, advised or encouraged by the Stockholder
beneficially own in the aggregate less than 10% of WFM's outstanding shares of
capital stock.

     4.   POOLING.  From and after the time hereof until the Publication Date,
the Stockholder will not take any action, or fail to take any action, that would
reasonably be expected to jeopardize the treatment of the Merger as a "pooling
of interests" for accounting purposes.

     5.   REPRESENTATION AND WARRANTIES OF THE STOCKHOLDER.  The Stockholder
hereby represents and warrants to WFM that:

     (a)  Other than Goldman, Sachs & Co. as investment manager on behalf of the
Stockholder, the Stockholder is the sole beneficial owner of the number of
Shares listed opposite such Stockholder's signature hereto and no person has a
right to acquire or direct the disposition, or holds a proxy or other right to
vote or direct the vote, of such Shares.  Other than this Agreement, the Merger
Agreement or arrangements set forth in the FF Disclosure Schedule to the Merger
Agreement, there is no option, warrant, right, call, proxy, agreement,
commitment or understanding of any nature whatsoever, fixed or contingent, that
directly or indirectly (i) calls for the sale, pledge or other transfer or
disposition of any of such Stockholder's Shares, any interest therein or any
rights with respect thereto, or relates to the voting, disposition or control of
such Shares (except under pledge agreements with commercial lenders, copies of
which have been furnished to WFM), or (ii) obligates such Stockholder to grant,
offer or enter into any of the foregoing.

     (b)  The Stockholder has the full right, power, authority and legal
capacity to enter into this Agreement, and this Agreement has been duly and
validly executed and delivered by such Stockholder and, assuming the due
authorization, execution and delivery by WFM, constitutes a valid and binding
obligation of such Stockholder, enforceable against such Stockholder in
accordance with its terms.


                                     2


<PAGE>


     (c)  The Stockholder will not sell, dispose of or otherwise transfer any
Shares unless the purchaser, recipient or transferee (as the case may be)
executes and delivers to WFM an agreement in the form hereof.

     6.   REPRESENTATIONS AND WARRANTIES OF WFM.  WFM represents and warrants
that:

     (a)  It has the corporate power to execute, deliver and perform this
Agreement and to consummate the transactions contemplated hereby.

     (b)  It has taken all corporate action necessary to authorize its
execution, delivery and performance of this Agreement and the consummation of
the transactions contemplated hereby; and this Agreement has been duly and
validly executed and delivered by WFM and constitutes a valid and binding
obligation of WFM.

     7.   BENEFIT AND ASSIGNMENT.  The rights and obligations of each party
under this Agreement may not be assigned without the prior written consent of
all other parties.  This Agreement shall be binding upon and inure to the
benefit of the parties hereto and their respective successors and assigns.

     8.   CAPTIONS.  The captions in this Agreement are for convenience of
reference only and shall not limit or otherwise affect any of the terms or
provisions hereof.

     9.   INJUNCTIVE RELIEF; REMEDIES CUMULATIVE.  Each party hereto
acknowledges that the other parties will be irreparably harmed and that there
will be no adequate remedy at law for a violation of any of the covenants or
agreements of such party that are contained in this Agreement.  It is
accordingly agreed that, in addition to any other remedies that may be available
to the non-breaching party or parties upon the breach by any other party of such
covenants and agreements, the non-breaching party or parties shall have the
right to obtain injunctive relief to restrain any breach or threatened breach of
such covenants or agreements or otherwise to obtain specific performance of any
of such covenants or agreements.  No remedy conferred upon or reserved to any
party herein is intended to be exclusive of any other remedy, and every remedy
shall be cumulative and in addition to every other remedy herein or now or
hereafter existing at law, in equity or by statute.

     10.  SEVERABILITY.  If one or more of the provisions contained herein shall
for any reason be held to be invalid, illegal or unenforceable in any respect,
such invalidity, illegality or unenforceability shall not affect any other
provisions hereof, and this Agreement shall be construed as if such invalid,
illegal or unenforceable provision had never been contained herein.


                                     3


<PAGE>


     11.  CHOICE OF LAW.  This Agreement shall be construed under the laws of
the State of Delaware (irrespective of its choice of law principles).  

     12.  ENTIRE AGREEMENT.  This Agreement, the Merger Agreement and any other
documents executed or delivered pursuant to this Agreement, contain the complete
agreement among the parties with respect to the transactions contemplated hereby
and supersede all prior agreements and understandings, whether oral or written,
among the parties with respect to such transactions.  To the extent that the
provisions of the Merger Agreement may be inconsistent with the provisions of
this Agreement, the Merger Agreement will control.

     13.  AMENDMENT.  This Agreement may be amended only by a written instrument
signed by the party against which enforcement of any waiver, change,
modification, extension or discharge is sought.

     14.  COUNTERPARTS.  This Agreement may be executed in any number of
counterparts, each of which when so executed and delivered shall be deemed an
original, and such counterparts together shall constitute only one original. 
This Agreement shall become binding when one or more counterparts hereof,
individually or taken together, shall bear the signatures of all of the parties
reflected hereon as signatories.  

     15.  TERMINATION OF AGREEMENT.  This Agreement shall terminate upon the
termination of the Merger Agreement in accordance with its terms.  In the event
of the termination of this Agreement, this Agreement shall become void, there
shall be no liability under this Agreement on the part of WFM or its officers or
directors, or Stockholder, and all rights and obligations of the parties to this
Agreement shall cease.

     16.  NOTICE.  All notices, demands, requests, or other communications that
may be or are required to be given, served or sent by any party to any other
party pursuant to this Agreement shall be in writing (and shall be deemed to
have been duly given upon receipt) and shall be mailed by first-class,
registered or certified mail, return receipt requested, postage prepaid, or
transmitted by hand delivery or facsimile transmission, addressed as follows:

                       (i)     If to WFM:

                               601 North Lamar Blvd., Suite 300
                               Austin, Texas 78703
                               Attention:  John Mackey, Chairman and CEO
                               Facsimile: 512-477-1301


                                     4


<PAGE>


                               with a copy (which shall not constitute notice)
                               to:

                               Crouch & Hallett, L.L.P.
                               717 North Harwood Street
                               Suite 1400
                               Dallas, Texas  75201
                               Attention:  Bruce H. Hallett
                               Facsimile: 214-953-3154

                      (ii)     If to Stockholder


                               [to come]


                               with a copy (which shall not constitute notice)
                               to:

                               Fried, Frank, Harris, Shriver & Jacobson
                               1001 Pennsylvania Avenue, N.W., Suite 800
                               Washington, D.C. 20004-2505
                               Attention:  Richard A. Steinwurtzel
                               Facsimile: 202-639-7003

Each party may designate by notice in writing a new address to which any notice,
demand, request or communication may thereafter be so given, served or sent. 
Each notice, demand, request or communication that is mailed, delivered or
transmitted in the manner described above shall be deemed sufficiently given,
served, sent and received for all purposes at such time as it is delivered to
the addressee (with the return receipt, the delivery receipt or the affidavit of
messenger being deemed conclusive evidence of such delivery) or at such time as
delivery is refused by the addressee upon presentation.


                                     5


<PAGE>


     IN WITNESS WHEREOF, each of the parties hereto has caused this Agreement to
be signed as of the date first above written.


                              WHOLE FOODS MARKET, INC.


                              By: 
                                  --------------------------------------------


                              [Name of Stockholder: to be signed exactly as name
                              appears on certificates]


                              No. of Shares:
                                                -----------------------------

                              -----------------------------------------------

                              -----------------------------------------------


                                   6






<PAGE>


                                                                   EXHIBIT 2.4




                       REGISTRATION RIGHTS AGREEMENT

                               BY AND AMONG

                        WHOLE FOODS MARKETS, INC.

                                   AND

                         CERTAIN STOCKHOLDERS OF 

                        FRESH FIELDS MARKETS, INC.


                        Dated as of _________, 1996




<PAGE>


                           TABLE OF CONTENTS

                                                          Page
                                                          ----
1.   Certain Definitions.. . . . . . . . . . . . . . .      1

2.   Registration Rights . . . . . . . . . . . . . . .      2
     2.1. Demand Registrations . . . . . . . . . . . .      2
     2.2. Piggyback Registrations. . . . . . . . . . .      6
     2.3. Allocation of Securities Included in 
          Registration Statement . . . . . . . . . . .      7
     2.4. Registration Procedures. . . . . . . . . . .      8
     2.5. Registration Expenses. . . . . . . . . . . .     14
     2.6. Certain Limitations on Registration Rights .     14
     2.7. Limitations on Sale or Distribution of 
          Other Securities . . . . . . . . . . . . . .     14
     2.8. No Required Sale . . . . . . . . . . . . . .     15
     2.9. Indemnification. . . . . . . . . . . . . . .     15

3.   Underwritten Offerings. . . . . . . . . . . . . .     19
     3.1. Requested Underwritten Offerings . . . . . .     19
     3.2. Piggyback Underwritten Offerings . . . . . .     20

4.   General . . . . . . . . . . . . . . . . . . . . .     20
     4.1. Recapitalizations, Exchanges, etc., 
          Affecting Merger Shares  . . . . . . . . . .     20
     4.2. Rule 144 . . . . . . . . . . . . . . . . . .     20
     4.3. Nominees for Beneficial Owners . . . . . . .     21
     4.4. Amendments and Waivers . . . . . . . . . . .     21
     4.5. Notices. . . . . . . . . . . . . . . . . . .     21
     4.6. Miscellaneous. . . . . . . . . . . . . . . .     22
     4.7. Prior Agreements . . . . . . . . . . . . . .     23
     4.8. No Inconsistent Agreements . . . . . . . . .     23
     4.9  Termination. . . . . . . . . . . . . . . . .     24
     4.10 Third-Party Beneficiaries. . . . . . . . . .     24


                                     i


<PAGE>

                        REGISTRATION RIGHTS AGREEMENT

     This Registration Rights Agreement (this "Agreement"), dated as of 
__________, 1996, by and between Whole Foods Markets, Inc., Inc. a Texas
corporation (the "Company"), and certain stockholders of Fresh Fields Markets,
Inc., a Delaware corporation ("Fresh Fields"), that are signatories hereto
(collectively, the "Signatory FF Stockholders").

     WHEREAS, the Company has entered into a merger agreement, dated as of
June 17, 1996 (the "Merger Agreement") with Fresh Fields Market, Inc. ("Fresh
Fields"), pursuant to which the Signatory FF Stockholders and other stockholders
of Fresh Fields will receive shares of common stock of the Company; and

     WHEREAS, it is a condition precedent to the consummation of the
transactions contemplated by the Merger Agreement that the Company enter into
this Agreement for the purpose of granting certain rights with respect to
registering under the Securities Act of 1933, as amended, the common stock
issuable pursuant to the Merger Agreement.
     
     NOW, THEREFORE, in consideration of the premises and the mutual covenants
contained herein, the parties hereto, intending to be legally bound hereby,
agree as follows:

1.   CERTAIN DEFINITIONS.     

     As used in this Agreement, the following terms shall have the following
meanings:
          
     "COMMISSION" means the Securities and Exchange Commission or any other
federal agency at the time administering the Securities Act.

     "COMMON STOCK" means the Common Stock, no par value per share, of the
Company, options or warrants to acquire shares of such Common Stock or
securities convertible into such shares of Common Stock, and any equity
securities issued or issuable with respect to the Common Stock in connection
with a reclassification, recapitalization, merger, consolidation or other
reorganization.

     "EXCHANGE ACT" means the Securities Exchange Act of 1934, and the rules and
regulations of the Commission promulgated thereunder, all as the same shall be
in effect from time to time.

     "FF STOCKHOLDER" means each Person, including each of the Signatory FF
Stockholders, who holds Merger Shares, and any party who shall hereafter acquire
and hold Merger Shares in accordance with Section 4.7 of this Agreement. 


<PAGE>

     "MERGER AGREEMENT" means that certain merger agreement entered into by and
between the Company and Fresh Fields, dated as of June 17, 1996, pursuant to
which the stockholders of Fresh Fields will receive shares of Common Stock of
the Company in exchange for their shares of Fresh Fields' stock.

     "MERGER SHARES" means any (i) shares of Common Stock held as of the
Effective Date (as defined in the Merger Agreement) by any FF Stockholder and
issued in exchange for shares of stock of Fresh Fields (including the shares of
Common Stock placed in escrow pursuant to the Merger Agreement), (ii) shares of
Common Stock issued or issuable upon conversion, exercise or exchange of any
shares of Common Stock held as of the Effective Date by any FF Stockholder and
issued in exchange for shares of stock of Fresh Fields, or warrants or options
to acquire shares of stock of Fresh Fields, and (iii) any shares of Common Stock
issued or issuable, directly or indirectly, with respect to the Common Stock
referenced in clauses (i) or (ii), above by way of stock dividend, stock split
or combination of shares.  

     "PERSON" means any individual, corporation, limited liability company,
limited or general partnership, joint venture, association, joint-stock company,
trust, unincorporated organization or government or any agency or political
subdivisions thereof.

     "RULE 144" means Rule 144 promulgated under the Securities Act or any
successor rule thereto or any complementary rule thereto.

     "SECURITIES ACT" means the Securities Act of 1933, as amended, and the
rules and regulations of the Commission thereunder, all as the same shall be in
effect from time to time.

     "SIGNATORY FF STOCKHOLDERS" means each Person who is a signatory to this
Agreement other than the Company.

2.   REGISTRATION RIGHTS.

     2.1. DEMAND REGISTRATIONS.

          (a)  (i)  Subject to Sections 2.1(b) and 2.3 below, at any time and
from time to time, commencing 90 days after the Effective Date, any one or more
of the Signatory FF Stockholders holding at least 800,000 Merger Shares shall
have the right to require the Company to file a registration statement under the
Securities Act (including, without limitation, a shelf registration pursuant to
Rule 415 of the Securities Act) covering all or any part of their respective
Merger Shares, by delivering a written request therefor to the Company
specifying the number of Merger Shares to be included in such registration by
such Signatory FF Stockholder(s) and the intended method of distribution


                                     -2-


<PAGE>


thereof.  In addition, any one or more of the Signatory FF Stockholders shall
have the right to make a demand for a shelf registration pursuant to Rule 415
including no less than all of the Merger Shares held by such Signatory FF
Stockholder (including its affiliates identified on Schedule III), which right
shall become effective one year from the date hereof.  All such requests by any
Signatory FF Stockholder pursuant to this Section 2.1(a)(i) are referred to
herein as "DEMAND REGISTRATION REQUESTS," and the registrations so requested are
referred to herein as "DEMAND REGISTRATIONS" (with respect to any Demand
Registration, the Signatory FF Stockholder(s) making such demand for
registration being referred to as the "Initiating Holder").  No Signatory FF
Stockholder may make more than one Demand Registration Request.  (For purposes
of the preceding sentence only, a Signatory FF Stockholder includes all
affiliates of such Signatory FF Stockholder identified on Schedule III).  As
promptly as practicable, but no later than ten days after receipt of a Demand
Registration Request, the Company shall give written notice (the "DEMAND
EXERCISE NOTICE") of such Demand Registration Request to all FF Stockholders. 

               (ii) The Company, subject to Sections 2.3 and 2.6, shall include
in a Demand Registration (x) the Merger Shares of the Initiating Holder and (y)
the Merger Shares of any other FF Stockholder(s) which shall have made a written
request to the Company for inclusion thereof in such registration (which request
shall specify the maximum number of Merger Shares intended to be disposed of by
such FF Stockholder(s)) within 30 days after the receipt of the Demand Exercise
Notice (or, 15 days if, at the request of the Initiating Holder or a Signatory
FF Stockholder, the Company states in such written notice or gives telephonic
notice to all FF Stockholders, with written confirmation to follow promptly
thereafter, that such registration will be on a Form S-3).

               (iii)     The Company shall, as expeditiously as possible
following, but in no case more than 45 days after, a Demand Registration
Request, use its best efforts to (x) effect such registration under the
Securities Act (including, without limitation, by means of a shelf registration
pursuant to Rule 415 under the Securities Act if so requested and if the Company
is then eligible to use such a registration) of the Merger Shares which the
Company has been so requested to register, for distribution in accordance with
such intended method of distribution, and (y) if requested by the Initiating
Holder or a Signatory FF Stockholder, obtain acceleration of the effective date
of the registration statement relating to such registration.

          (b)  The Demand Registration rights granted in Section 2.1(a) are
subject to the following limitations:  

               (i)  each registration in respect of a Demand Registration
Request must include at least 800,000 Merger Shares; provided, however, that:


                                     -3-


<PAGE>


                    (x)  if the Demand Registration Request is a request for a
shelf registration pursuant to the second sentence in Section 2.1(a)(i), then
such Demand Registration Request may include less than 800,000 Merger Shares,
but must include all of the Merger Shares held by the Signatory FF Stockholder
(including its affiliates identified on Schedule III) making such request;  

                    (y)  notwithstanding anything to the contrary in the first
sentence of Section 2.1(a)(i), any Signatory FF Stockholder (together with all
of its affiliates identified on Schedule III) holding less than 800,000 Merger
Shares shall have the right to make a Demand Registration Request pursuant to
the second sentence of Section 2.1(a)(i) to include an amount of Merger Shares
less than 800,000, provided that such Signatory FF Stockholder shall pay all
expenses incurred in connection with such registration, including its legal
fees, which expenses shall not exceed $25,000.

               (ii) the Company (x) shall not be required to cause a
registration pursuant to Section 2.1(a)(i) to be declared effective within a
period of 90 days after the effective date of any other registration effected
pursuant to Section 2.1(a)(i) and (y) shall not be obligated to file more than
three registrations statements initiated pursuant to Section 2.1(a)(i) which
become effective (and are not withdrawn or terminated by the Company) or are
rescinded by the Signatory FF Stockholders without reimbursement; PROVIDED,
HOWEVER, that if a registration statement does not include the number of the
Merger Shares requested by a Signatory FF Stockholder to be included in such
registration statement, it shall not be counted as a registration statement
initiated pursuant to Section 2.1(a)(i); and  

               (iii)     if the Board of Directors of the Company, in its good
faith judgment, determines that any registration of Merger Shares should not be
made or continued because it would materially interfere with any material
financing, acquisition, corporate reorganization or merger or other transaction
involving the Company or any of its subsidiaries (a "VALID BUSINESS REASON"),
(x) the Company may postpone filing a registration statement relating to a
Demand Registration Request until such Valid Business Reason no longer exists,
but in no event for more than three months, and (y) in case a registration
statement has been filed relating to a Demand Registration Request, if the Valid
Business Reason has not resulted from actions taken by the Company, the Company
may cause such registration statement to be withdrawn and its effectiveness
terminated or may postpone amending or supplementing such registration statement
until such Valid Business Reason no longer exists, but in no event for more than
three months (such period of postponement or withdrawal under sub clause (x) or
(y) of this clause (iii), the "POSTPONEMENT PERIOD"); and the Company shall give
written notice of its determination to postpone or withdraw a registration
statement and of the fact that the Valid Business Reason for such postponement
or withdrawal no longer exists, in each case, promptly after the occurrence
thereof; PROVIDED, HOWEVER, the Company shall not be 


                                     -4-


<PAGE>


permitted to postpone or withdraw a registration statement within 12 months 
after the expiration of any Postponement Period.

     If the Company shall give any notice of postponement or withdrawal of any
registration statement, the Company shall not, during the period of postponement
or withdrawal, register any Common Stock, other than pursuant to a registration
statement on Form S-4 or S-8 (or an equivalent registration form then in
effect).  Each FF Stockholder agrees that, upon receipt of any notice from the
Company that the Company has determined to withdraw any registration statement
pursuant to clause (iii) above, such FF Stockholder will discontinue any
disposition of Merger Shares pursuant to such registration statement and, if so
directed by the Company, will deliver to the Company (at the Company's expense)
all copies, other than permanent file copies, then in such FF Stockholder's
possession of the prospectus covering such Merger Shares that was in effect at
the time of receipt of such notice.  If the Company shall have withdrawn or
prematurely terminated a registration statement filed under Section 2.1(a)(i)
(whether pursuant to clause (iii) above or as a result of any stop order,
injunction or other order or requirement of the Commission or any other
governmental agency or court), the Company shall not be considered to have
effected an effective registration for the purposes of this Agreement until the
Company shall have filed a new registration statement covering the Merger Shares
covered by the withdrawn registration statement and such registration statement
shall have been declared effective and shall not have been withdrawn.  If the
Company shall give any notice of withdrawal or postponement of a registration
statement, the Company shall, at such time as the Valid Business Reason that
caused such withdrawal or postponement no longer exists (but in no event later
than three months after the date of the postponement or withdrawal), use its
best efforts to effect the registration under the Securities Act of the Merger
Shares covered by the withdrawn or postponed registration statement in
accordance with this Section 2.1 (unless the Initiating Holder shall have
withdrawn such request, in which case the Company shall not be considered to
have effected an effective registration for the purposes of this Agreement), and
such registration shall not be withdrawn or postponed pursuant to clause (iii)
above.
          (c)  The Company, subject to Sections 2.3 and 2.6, may elect to
include in any registration statement and offering made pursuant to
Section 2.1(a)(i), authorized but unissued shares of Common Stock or shares of
Common Stock held by the Company as treasury shares; PROVIDED, HOWEVER, that
such inclusion shall be permitted only to the extent that it is pursuant to and
subject to the terms of the underwriting agreement or arrangements entered into
by the Signatory FF Stockholder(s).

          (d)  With respect to any Demand Registration, the Signatory FF
Stockholder(s) holding a majority of the Merger Shares being registered in such
Demand Registration shall have the right to designate one managing underwriter. 
The Company shall have the right to designate any other managing underwriters,
including a lead 


                                     -5-


<PAGE>

managing underwriter (such Person, the "Lead Underwriter"); provided, 
however, that the designation of the Lead Underwriter shall be subject to the 
approval of the Signatory FF Stockholder(s) holding a majority of the shares 
to be registered in the Demand Registration, which approval shall not be 
withheld unreasonably.  If a Qualified Independent Underwriter (as defined in 
the rules and regulations of the National Association of Securities Dealers, 
Inc. ("NASD") By-Laws) is required to be obtained under applicable law in 
connection with any Demand Registration, the Company shall retain a Qualified 
Independent Underwriter selected by the Lead Underwriter (and reasonably 
acceptable to the Signatory FF Stockholder(s) holding a majority of the 
shares to be registered in the Demand Registration), and the Company shall 
pay all fees and expenses (other than underwriting discounts and commissions) 
of such Qualified Independent Underwriter.

     2.2. PIGGYBACK REGISTRATIONS.

          (a)  If, at any time, the Company proposes or is required to register
any of its equity securities under the Securities Act (other than pursuant to
(i) registrations on such form or similar form(s) solely for registration of
securities in connection with an employee benefit plan or dividend reinvestment
plan or a merger or consolidation or (ii) a Demand Registration under Section
2.1) on a registration statement on Form S-1, Form S-2 or Form S-3 (or an
equivalent general registration form then in effect), whether or not for its own
account, the Company shall give prompt written notice of its intention to do so
to each of the FF Stockholders.  Upon the written request of any such FF
Stockholder, made within 15 days following the receipt of any such written
notice (which request shall specify the maximum number of Merger Shares intended
to be disposed of by such Stockholder and the intended method of distribution
thereof), the Company shall, subject to Sections 2.2(b), 2.3 and 2.6 hereof, use
its best efforts to cause all such Merger Shares, the holders of which have so
requested the registration thereof, to be registered under the Securities Act
(with the securities which the Company at the time proposes to register) to
permit the sale or other disposition by such holders (in accordance with the
intended method of distribution thereof) of the Merger Shares to be so
registered.  There is no limitation on the number of such piggyback
registrations pursuant to the preceding sentence which the Company is obligated
to effect.  No registration effected under this Section 2.2(a) shall relieve the
Company of its obligations to effect Demand Registrations.

          (b)  If, at any time after giving written notice of its intention to
register any equity securities and prior to the effective date of the
registration statement filed in connection with such registration, the Company
shall determine for any reason not to register or to delay registration of such
equity securities, the Company may, at its election, give written notice of such
determination to all FF Stockholders and (i) in the case of a determination not
to register, shall be relieved of its obligation to register any 


                                     -6-


<PAGE>

Merger Shares in connection with such abandoned registration, without 
prejudice, however, to the rights of FF Stockholders under Section 2.1, and 
(ii) in the case of a determination to delay such registration of its equity 
securities, shall be permitted to delay the registration of such Merger 
Shares requested by an FF Stockholder to be included therein for the same 
period as the delay in registering such other equity securities. 

          (c)  Any FF Stockholder shall have the right to withdraw its request
for inclusion of its Merger Shares in any registration statement pursuant to
this Section 2.2 by giving written notice to the Company of its request to
withdraw; PROVIDED, HOWEVER, that (i) such request must be made in writing prior
to the earlier of the execution of the underwriting agreement or  the execution
of the custody agreement with respect to such registration and (ii) such
withdrawal shall be irrevocable and, after making such withdrawal, a FF
Stockholder shall no longer have any right to include Merger Shares in the
registration as to which such withdrawal was made.

     2.3. ALLOCATION OF SECURITIES INCLUDED IN REGISTRATION STATEMENT.

          (a)  If any Demand Registration involves an underwritten offering, and
the Lead Underwriter of such offering shall advise the Company that, in its
view, the number of securities requested to be included in such registration by
the FF Stockholders or by the Company exceeds the largest number (the "Section
2.1 Sale Number") that can be sold in an orderly manner in such offering within
a price range acceptable to the participating Signatory FF Stockholder(s), the
Company shall include in such registration:

               (i)  FIRST, all Merger Shares requested to be included in such
registration by FF Stockholders; PROVIDED, HOWEVER, that, if the number of such
Merger Shares exceeds the Section 2.1 Sale Number, the number of such Merger
Shares (not to exceed the Section 2.1 Sale Number) to be included in such
registration, shall be allocated to the FF Stockholders; PROVIDED, HOWEVER, that
if the number of Merger Shares requested to be included by all FF Stockholders
exceeds the Section 2.1 Sale Number, then the number of such Merger Shares
included in such registration shall be allocated on a PRO RATA basis among all
FF Stockholders requesting that Merger Shares be included in such registration,
based on the number of Merger Shares then owned by each FF Stockholder
requesting inclusion in relation to the number of Merger Shares then owned by
all FF Stockholders requesting inclusion; and

               (ii) SECOND, to the extent that the number of Merger Shares to be
included by all FF Stockholders is less than the Section 2.1 Sale Number,
securities that the Company proposes to register.

     If, as a result of the proration provisions of this Section 2.3(a), any FF
Stockholder shall not be entitled to include all Merger Shares in a registration
that such FF Stockholder has requested be included, such FF Stockholder may
elect to withdraw its 


                                     -7-


<PAGE>

request to include Merger Shares in such registration or may reduce the 
number requested to be included; PROVIDED, HOWEVER, that (x) such request 
must be made in writing prior to the earlier of the execution of the 
underwriting agreement with respect to such registration, the execution of 
the custody agreement with respect to such registration and 10 days after the 
Company provides written notice to a FF Stockholder stating the amount of 
Merger Shares that such FF Stockholder shall be entitled to include in a 
registration pursuant to this Section 2.3(a) and (y) such withdrawal shall be 
irrevocable and, after making such withdrawal, such FF Stockholder shall no 
longer have any right to include Merger Shares in the registration as to 
which such withdrawal was made.

          (b)  If any registration pursuant to Section 2.2 involves an
underwritten offering and the Lead Underwriter shall advise the Company that, in
its view, the number of securities requested to be included in such registration
exceeds the number (the "SECTION 2.2 SALE NUMBER") that can be sold in an
orderly manner in such registration within a price range acceptable to the
Company or the FF Stockholders owning a majority of the Merger Shares requested
to be registered in such registration, as the case may be, the Company shall
include in such registration:   

               (i)  FIRST, all Common Stock that the Company proposes to
register for its own account (the "COMPANY SECURITIES"); and

               (ii) SECOND, to the extent that the number of Company Securities
is less than the Section 2.2 Sale Number, the remaining shares to be included in
such registration shall be allocated on a PRO RATA basis among all FF
Stockholders requesting that Merger Shares be included in such registration,
based on the number of Merger Shares then owned by each FF Stockholder
requesting inclusion in relation to the number of Merger Shares then owned by
all FF Stockholders requesting inclusion. 

     2.4. REGISTRATION PROCEDURES.

          If and whenever the Company is required by the provisions of this
Agreement to use its best efforts to effect or cause the registration of any
Merger Shares under the Securities Act as provided in this Agreement, the
Company shall, as expeditiously as possible: 

          (a)  prepare and file with the Commission a registration statement on
an appropriate registration form of the Commission for the disposition of such
Merger Shares in accordance with the intended method of disposition thereof,
which form (i) shall be selected by the Company and (ii) shall, in the case of a
shelf registration, be available for the sale of the Merger Shares by the
selling holders thereof and such registration statement shall comply as to form
in all material respects with the requirements of the applicable form and
include all financial statements required by the Commission to be filed
therewith, and the Company shall use its best efforts to cause 


                                     -8-



<PAGE>


such registration statement to become and remain effective for the time 
periods set forth in subsection (b) of this Section 2.4 (PROVIDED, HOWEVER, 
that before filing a registration statement or prospectus or any amendments 
or supplements thereto, or comparable statements under securities or blue sky 
laws of any jurisdiction, the Company will furnish to one counsel for the FF 
Stockholders participating in the planned offering (selected by the Signatory 
FF Stockholder(s) holding a majority of the Merger Shares included in the 
registration) and the underwriters, if any, copies of all such documents 
proposed to be filed (including all exhibits thereto), which documents will 
be subject to the reasonable review and reasonable comment of such counsel, 
and the Company shall not file any registration statement or amendment 
thereto or any prospectus or supplement thereto to which the Signatory FF 
Stockholders covered by such registration statement or the underwriters shall 
reasonably object in writing);

          (b)  prepare and file with the Commission such amendments and
supplements to such registration statement and the prospectus used in connection
therewith as may be necessary to keep such registration statement effective for
a period not to exceed one year as any seller of Merger Shares pursuant to such
registration statement shall request and to comply with the provisions of the
Securities Act with respect to the sale or other disposition of all Merger
Shares covered by such registration statement in accordance with the intended
methods of disposition by the seller or sellers thereof set forth in such
registration statement; provided, however, that the Company shall have the right
to suspend any shelf registration made pursuant to Rule 415 for up to 180 days
during such one-year period;

          (c)  furnish, without charge, to each seller of such Merger Shares and
each underwriter, if any, of the securities covered by such registration
statement such number of copies of such registration statement, each amendment
and supplement thereto (in each case including all exhibits), and the prospectus
included in such registration statement (including each preliminary prospectus)
in conformity with the requirements of the Securities Act, and other documents,
as such seller and underwriter may reasonably request in order to facilitate the
public sale or other disposition of the Merger Shares owned by such seller (the
Company hereby consenting to the use in accordance with applicable law of each
such registration statement (or amendment or post-effective amendment thereto)
and each such prospectus (or preliminary prospectus or supplement thereto) by
each such seller of Merger Shares and the underwriters, if any, in connection
with the offering and sale of the Merger Shares covered by such registration
statement or prospectus);

          (d)  use its best efforts to register or qualify the Merger Shares
covered by such registration statement under such other securities or "blue sky"
laws of such jurisdictions as any sellers of Merger Shares or any managing
underwriter shall reasonably request, and do any and all other acts and things
which may be reasonably 


                                     -9-


<PAGE>



necessary or advisable to enable such sellers or underwriter, if any, to 
consummate the disposition of the Merger Shares in such jurisdictions, except 
that in no event shall the Company be required to qualify to do business as a 
foreign corporation in any jurisdiction where it would not, but for the 
requirements of this paragraph (d), be required to be so qualified, to 
subject itself to taxation in any such jurisdiction or to consent to general 
service of process in any such jurisdiction;

          (e)  promptly notify each seller of Merger Shares covered by such
registration statement and each managing underwriter, if any:  (i) when the
registration statement, any pre-effective amendment, the prospectus or any
prospectus supplement related thereto or post-effective amendment to the
registration statement has been filed and, with respect to the registration
statement or any post-effective amendment, when the same has become effective;
(ii) of any request by the Commission or state securities authority for
amendments or supplements to the registration statement or the prospectus
related thereto or for additional information; (iii) of the issuance by the
Commission of any stop order suspending the effectiveness of the registration
statement or the initiation of any proceedings for that purpose; (iv) of the
receipt by the Company of any notification with respect to the suspension of the
qualification of any Merger Shares for sale under the securities or blue sky
laws of any jurisdiction or the initiation of any proceeding for such purpose;
(v) of the existence of any fact of which the Company becomes aware which
results in the registration statement, the prospectus related thereto or any
document incorporated therein by reference containing an untrue statement of a
material fact or omitting to state a material fact required to be stated therein
or necessary to make any statement therein not misleading; and (vi) if at any
time the representations and warranties contemplated by Section 3 below cease to
be true and correct in all material respects; and, if the notification relates
to an event described in clause (v), the Company shall promptly prepare and
furnish to each such seller and each underwriter, if any, a reasonable number of
copies of a prospectus supplemented or amended so that, as thereafter delivered
to the purchasers of such Merger Shares, such prospectus shall not include an
untrue statement of a material fact or omit to state a material fact required to
be stated therein or necessary to make the statements therein in the light of
the circumstances under which they were made not misleading;

          (f)  comply with all applicable rules and regulations of the
Commission, and make generally available to its security holders, as soon as
reasonably practicable after the effective date of the registration statement,
an earnings statement (which need not be audited) covering the period of at
least twelve consecutive months beginning with the first day of the Company's
first calendar quarter after the effective date of the registration statement,
which earnings statement shall satisfy the provisions of Section 11(a) of the
Securities Act and Rule 158 thereunder;


                                     -10-


<PAGE>


          (g)  (i) cause all such Merger Shares covered by such registration
statement to be listed on the principal securities exchange on which similar
securities issued by the Company are then listed (if any), if the listing of
such Merger Shares is then permitted under the rules of such exchange, or
(ii) if no similar securities are then so listed, to either cause all such
Merger Shares to be listed on a national securities exchange or to secure
designation of all such Merger Shares as a National Association of Securities
Dealers, Inc. Automated Quotation System ("NASDAQ") "national market system
security" within the meaning of Rule 11Aa2-1 of the Commission or, failing that,
secure NASDAQ authorization for such shares and, without limiting the generality
of the foregoing, take all actions that may be required by the Company as the
issuer of such Merger Shares in order to facilitate the managing underwriter's
arranging for the registration of at least two market makers as such with
respect to such shares with the National Association of Securities Dealers, Inc.
(the "NASD");

          (h)  provide and cause to be maintained a transfer agent and registrar
for all such Merger Shares covered by such registration statement not later than
the effective date of such registration statement;

          (i)  enter into such customary agreements (including, if applicable,
an underwriting agreement) and take such other actions as the FF Stockholders
holding a majority of the Merger Shares to be registered in such offering shall
reasonably request in order to expedite or facilitate the disposition of such
Merger Shares.  The FF Stockholders that hold Merger Shares which are to be
distributed by such underwriters shall be parties to such underwriting agreement
and may, at their option, require that the Company make to and for the benefit
of such FF Stockholders the representations, warranties and covenants of the
Company which are being made to and for the benefit of such underwriters and
which are of the type customarily provided to institutional investors in
secondary offerings;

          (j)  obtain an opinion from the Company's counsel and a "cold comfort"
letter from the Company's independent public accountants in customary form and
covering such matters as are customarily covered by such opinions and "cold
comfort" letters, which opinion and letter shall be reasonably satisfactory to
the underwriter, if any, and to the Signatory FF Stockholder(s) participating in
such offering;

          (k)  deliver promptly to each Signatory FF Stockholder participating
in the offering and each underwriter, if any, copies of all correspondence
between the Commission and the Company, its counsel or auditors and all
memoranda relating to discussions with the Commission or its staff with respect
to the registration statement, other than those portions of any such memoranda
which contain information subject to attorney-client privilege with respect to
the Company, and, upon receipt of such confidentiality agreements as the Company
may reasonably request, make reasonably 


                                     -11-


<PAGE>



available for inspection by any seller of such Merger Shares covered by such 
registration statement, by any underwriter, if any, participating in any 
disposition to be effected pursuant to such registration statement and by any 
attorney, accountant or other agent retained by any such seller or any such 
underwriter, all pertinent financial and other records, pertinent corporate 
documents and properties of the Company, and cause all of the Company's 
officers, directors and employees to supply all information reasonably 
requested by any such seller, underwriter, attorney, accountant or agent in 
connection with such registration statement;

          (l)  use its best efforts to obtain the withdrawal of any order
suspending the effectiveness of the registration statement;

          (m)  provide a CUSIP number for all Merger Shares, not later than the
effective date of the registration statement;

          (n)  make reasonably available its employees and personnel and
otherwise provide reasonable assistance to the underwriters (taking into account
the needs of the Company's businesses and the requirements of the marketing
process) in the marketing of Merger Shares in any underwritten offering;

          (o)  within a reasonable time prior to the filing of any registration
statement, any related prospectus, any amendment to such a registration
statement or amendment or supplement to such a prospectus, provide copies of
such document to the Signatory FF Stockholders and their counsel and to the
underwriter or underwriters, if any; invite the Signatory FF Stockholders and
their counsel to attend drafting sessions with respect to such documents; make
such reasonable changes in any such document prior to or after the filing
thereof as the counsel to the Signatory FF Stockholders or the underwriter may
reasonably request, provided that such changes shall not (x) unreasonably delay
the filing of such document or (y) unreasonably interfere with the good faith
judgment of the Company and its counsel with respect to disclosures made in such
documents about the Company; and make available for discussion of such document
such of the representatives of the Company as shall be reasonably requested by
the Signatory FF Stockholders or by any underwriter;

          (p)  upon request, at least one day prior to the filing of any
document which is to be incorporated by reference into the registration
statement or the prospectus (after the initial filing of such registration
statement) provide copies of such document to the Signatory FF Stockholders, and
make the Company's representatives reasonably available for discussion of such
document; 

          (q)  furnish to each Signatory FF Stockholder participating in the
offering, without charge, at least one copy of the registration statement and
any post-effective amendments thereto, including financial statements and
schedules, all 


                                     -12-


<PAGE>

documents incorporated therein by reference and all exhibits (including those 
incorporated by reference), and furnish to each managing underwriter, without 
charge, as many copies of such registration statement and any post-effective 
amendments thereto, including financial statements and schedules, all 
documents incorporated therein by reference and all exhibits (including those 
incorporated by reference) as reasonably requested by such underwriter;

          (r)  cooperate with the selling holders of Merger Shares and the
managing underwriter, if any, to facilitate the timely preparation and delivery
of certificates not bearing any restrictive legends representing the Merger
Shares to be sold, and cause such Merger Shares to be issued in such
denominations and registered in such names in accordance with the underwriting
agreement or, if not an underwritten offering, in accordance with the
instructions of the selling holders of Merger Shares at least three business
days prior to any sale of Merger Shares; and

          (s)  take all such other commercially reasonable actions the Company
deems necessary or advisable in order to expedite or facilitate the disposition
of such Merger Shares.

     The Company may require as a condition precedent to the Company's
obligations under this Section 2.4 that each seller of Merger Shares as to which
any registration is being effected furnish the Company such information
regarding such seller and the distribution of such securities as the Company may
from time to time reasonably request provided that such information shall be
used only in connection with such registration.

     Each FF Stockholder agrees that upon receipt of any notice from the Company
of the happening of any event of the kind described in clause (v) of
paragraph (e) of this Section 2.4, such FF Stockholder will discontinue its
disposition of Merger Shares pursuant to the registration statement covering
such Merger Shares until such FF Stockholder's receipt of the copies of the
supplemented or amended prospectus contemplated by paragraph (e) of this
Section 2.4 and, if so directed by the Company, will deliver to the Company (at
the Company's expense) all copies, other than permanent file copies, then in
such FF Stockholder's possession of the prospectus covering such Merger Shares
that was in effect at the time of receipt of such notice.  In the event the
Company shall give any such notice, the applicable period mentioned in
paragraph (b) of this Section 2.4 shall be extended by the number of days during
such period from and including the date of the giving of such notice to and
including the date when each seller of any Merger Shares covered by such
registration statement shall have received the copies of the supplemented or
amended prospectus contemplated by paragraph (e) of this Section 2.4.


                                     -13-


<PAGE>


     2.5. REGISTRATION EXPENSES.

          Except as provided in Section 2.1(b)(i)(y), all expenses incurred by
the Company in complying with this Article 2, including, without limitation, all
registration and filing fees (including all expenses incident to filing with the
NASD or other exchange), fees and expenses of complying with securities and blue
sky laws, printing expenses, fees and expenses of the Company's counsel and
accountants, and the fees and disbursements of all independent public
accountants (including the expenses of any audit and/or "cold comfort" letter)
shall be paid by the Company; PROVIDED, HOWEVER, that (i) all underwriting
discounts and selling commissions applicable to the Merger Shares, shall be
borne by the seller or sellers thereof, in proportion to the number of Merger
Shares sold by such seller or sellers, and (ii) each seller of Merger Shares
shall pay the attorneys' fees and expenses of any attorney retained by such
seller in connection with the registration.

     2.6. CERTAIN LIMITATIONS ON REGISTRATION RIGHTS.

          In the case of any registration under Section 2.1 pursuant to an 
underwritten offering, or in the case of a registration under Section 2.2 if the
Company has determined to enter into an underwriting agreement in connection
therewith, all securities to be included in such registration shall be subject
to an underwriting agreement and no Person may participate in such registration
unless such Person agrees to sell such Person's securities on the basis provided
therein and completes and executes all reasonable questionnaires and other
documents (including custody agreements and powers of attorney) which must be
executed in connection therewith, and provides such other information to the
Company or the underwriter as may be necessary to register such Person's
securities.

     2.7. LIMITATIONS ON SALE OR DISTRIBUTION OF OTHER SECURITIES.

          (a)  The Company agrees not to effect any public sale or distribution
(other than public sales or distributions solely by and for the account of the
Company of securities issued (x) pursuant to any employee or director benefit or
similar plan or any dividend reinvestment plan or (y) in any acquisition by the
Company) of any shares of Common Stock, or any securities convertible into or
exchangeable or exercisable for shares of Common Stock, during the 14-day period
prior to, and during the 180-day period (or, with respect to a shelf
registration pursuant to Rule 415, the 90-day period) beginning on the later of,
(i) the effective date of the registration statement in connection with a
registration requested pursuant to Section 2.1 hereof or (ii) if applicable, the
commencement of an underwritten offering in connection with a registration
requested pursuant to Section 2.1 hereof, in each case, if requested by the
managing underwriters of such underwritten offering, or for such shorter period
as the Lead Underwriter shall request, in any such case, unless consented to by
such underwriters.


                                     -14-

<PAGE>


          (b)  The Company hereby agrees that, if it shall previously have
received a request for registration pursuant to Section 2.1 or 2.2, and if such
previous registration shall not have been withdrawn or abandoned, the Company
shall not, effect any registration of any of its securities under the Securities
Act (other than a registration on Form S-4 or Form S-8 or any successor or
similar form which is then in effect), whether or not for sale for its own
account, until a period of 180 days shall have elapsed from the effective date
of such previous registration; and the Company shall so provide in any
registration rights agreements hereafter entered into with respect to any of its
securities.

     2.8. NO REQUIRED SALE.

          Nothing in this Agreement shall be deemed to create an independent
obligation on the part of any FF Stockholder to sell any Merger Shares pursuant
to any effective registration statement.

     2.9. INDEMNIFICATION.

          (a)  In the event of any registration of any securities of the Company
under the Securities Act pursuant to this Article 2, the Company will, and
hereby does, indemnify and hold harmless, to the fullest extent permitted by
law, each seller of Merger Shares, its directors, officers, fiduciaries,
employees and stockholders or general and limited partners (and the directors,
officers, employees, stockholders and partners thereof), each other Person who
participates as an underwriter or a Qualified Independent Underwriter, if any,
in the offering or sale of such securities, each officer, director, employee,
stockholder or partner of such underwriter or Qualified Independent Underwriter,
and each other Person, if any, who controls such seller or any such underwriter
within the meaning of the Securities Act, against any and all losses, claims,
damages or liabilities, joint or several, actions or proceedings (whether
commenced or threatened) in respect thereof ("Claims") and expenses (including
reasonable fees of counsel and any amounts paid in any settlement effected with
the Company's consent, which consent shall not be unreasonably withheld or
delayed) to which each such indemnified party may become subject under the
Securities Act or otherwise, insofar as such Claims or expenses arise out of or
are based upon (i) any untrue statement or alleged untrue statement of a
material fact contained in any registration statement, together with the
documents incorporated by reference therein, under which such securities were
registered under the Securities Act or the omission or alleged omission to state
therein a material fact required to be stated therein or necessary to make the
statements therein not misleading, (ii) any untrue statement or alleged untrue
statement of a material fact contained in any preliminary, final or summary
prospectus or any amendment or supplement thereto, together with the documents
incorporated by reference therein, or the omission or alleged omission to state
therein a material fact required to be stated therein or necessary in order to
make the statements therein, in the light of the circumstances



                                   -15-


<PAGE>

under which they were made, not misleading, or (iii) any violation by the 
Company of any federal, state or common law, rule or regulation applicable to 
the Company and relating to action required of or inaction by the Company in 
connection with any such registration, and the Company will reimburse any 
such indemnified party for any legal or other expenses reasonably incurred by 
such indemnified party in connection with investigating or defending any such 
Claim as such expenses are incurred; PROVIDED, HOWEVER, that the Company 
shall not be liable to any such indemnified party in any such case to the 
extent such Claim or expense arises out of or is based upon any untrue 
statement or alleged untrue statement of a material fact or omission or 
alleged omission of a material fact made in such registration statement or 
amendment thereof or supplement thereto or in any such prospectus or any 
preliminary, final or summary prospectus in reliance upon and in conformity 
with written information furnished to the Company by or on behalf of such 
indemnified party specifically for use therein.  Such indemnity and 
reimbursement of expenses shall remain in full force and effect regardless of 
any investigation made by as on behalf of such indemnified party and shall 
survive the transfer of such securities by such seller.

          (b)  Each FF Stockholder that holds Merger Shares that are included in
the securities as to which any registration under Section 2.1 or 2.2 is being
effected (and, if the Company requires as a condition to including any Merger
Shares in any registration statement filed in accordance with Section 2.1 or
2.2, any underwriter and Qualified Independent Underwriter, if any) shall,
severally and not jointly, indemnify and hold harmless (in the same manner and
to the same extent as set forth in paragraph (a) of this Section 2.9) to the
extent permitted by law the Company, its officers and directors, each Person
controlling the Company within the meaning of the Securities Act and all other
prospective sellers and their directors, officers, general and limited partners
and respective controlling Persons with respect to any untrue statement or
alleged untrue statement of any material fact in, or omission or alleged
omission of any material fact from, such registration statement, any
preliminary, final or summary prospectus contained therein, or any amendment or
supplement thereto, if such statement or alleged statement or omission or
alleged omission was made in reliance upon and in conformity with written
information furnished to the Company or its representatives by or on behalf of
such FF Stockholder (or underwriter or Qualified Independent Underwriter, if
any, with respect to information provided by such underwriter or Qualified
Independent Underwriter), specifically for use therein and reimburse such
indemnified party for any legal or other expenses reasonably incurred in
connection with investigating or defending any such Claim as such expenses are
incurred; PROVIDED, HOWEVER, that the aggregate amount which any such seller of
Merger Shares shall be required to pay pursuant to this Section 2.9(b) and
Sections 2.9(c) and (e) shall in no case be greater than the amount of the net
proceeds received by such person upon the sale of the Merger Shares pursuant to
the registration statement giving rise to such claim.  Such indemnity and
reimbursement of expenses shall remain in full force and effect regardless of
any investigation made by 



                                   -16-


<PAGE>

or on behalf of such indemnified party and shall survive the transfer of such 
securities by such seller of Merger Shares.

          (c)  Indemnification similar to that specified in the preceding
paragraphs (a) and (b) of this Section 2.9 (with appropriate modifications)
shall be given by the Company and each seller of Merger Shares with respect to
any required registration or other qualification of securities under any state
securities and "blue sky" laws.

          (d)  Any person entitled to indemnification under this Agreement shall
notify promptly the indemnifying party in writing of the commencement of any
action or proceeding with respect to which a claim for indemnification may be
made pursuant to this Section 2.9, but the failure of any indemnified party to
provide such notice shall not relieve the indemnifying party of its obligations
under the preceding paragraphs of this Section 2.9, except to the extent the
indemnifying party is materially prejudiced thereby and shall not relieve the
indemnifying party from any liability which it may have to any indemnified party
otherwise than under this Article 2.  In case any action or proceeding is
brought against an indemnified party and it shall notify the indemnifying party
of the commencement thereof, the indemnifying party shall be entitled to
participate therein and, unless in the reasonable opinion of outside counsel to
the indemnified party a conflict of interest between such indemnified and
indemnifying parties may exist in respect of such claim, to assume the defense
thereof jointly with any other indemnifying party similarly notified, to the
extent that it chooses, with counsel reasonably satisfactory to such indemnified
party, and after notice from the indemnifying party to such indemnified party
that it so chooses, the indemnifying party shall not be liable to such
indemnified party for any legal or other expenses subsequently incurred by such
indemnified party in connection with the defense thereof other than reasonable
costs of investigation; PROVIDED, HOWEVER, that (i) if the indemnifying party
fails to take reasonable steps necessary to defend diligently the action or
proceeding within 20 days after receiving notice from such indemnified party
that the indemnified party believes it has failed to do so; or (ii) if such
indemnified party who is a defendant in any action or proceeding which is also
brought against the indemnifying party reasonably shall have concluded that
there may be one or more legal defenses available to such indemnified party
which are not available to the indemnifying party; or (iii) if representation of
both parties by the same counsel is otherwise inappropriate under applicable
standards of professional conduct, then, in any such case, the indemnified party
shall have the right to assume or continue its own defense as set forth above
(but with no more than one firm of counsel for all indemnified parties in each
jurisdiction, except to the extent any indemnified party or parties reasonably
shall have concluded that there may be legal defenses available to such party or
parties which are not available to the other indemnified parties or to the
extent representation of all indemnified parties by the same counsel is
otherwise inappropriate under applicable standards of professional conduct) 



                                   -17-


<PAGE>

and the indemnifying party shall be liable for any expenses therefor.  No 
indemnifying party shall, without the written consent of the indemnified 
party, effect the settlement or compromise of, or consent to the entry of any 
judgment with respect to, any pending or threatened action or claim in 
respect of which indemnification or contribution may be sought hereunder 
(whether or not the indemnified party is an actual or potential party to such 
action or claim) unless such settlement, compromise or judgment (A) includes 
an unconditional release of the indemnified party from all liability arising 
out of such action or claim and (B) does not include a statement as to or an 
admission of fault, culpability or a failure to act, by or on behalf of any 
indemnified party.

          (e)  If for any reason the foregoing indemnity is unavailable or is
insufficient to hold harmless an indemnified party under Sections 2.9(a), (b) or
(c), then each indemnifying party shall contribute to the amount paid or payable
by such indemnified party as a result of any Claim in such proportion as is
appropriate to reflect the relative fault of the indemnifying party, on the one
hand, and the indemnified party, on the other hand, with respect to such
offering of securities.  The relative fault shall be determined by reference to,
among other things, whether the untrue or alleged untrue statement of a material
fact or the omission or alleged omission to state a material fact relates to
information supplied by the indemnifying party or the indemnified party and the
parties' relative intent, knowledge, access to information and opportunity to
correct or prevent such untrue statement or omission.  If, however, the
allocation provided in the second preceding sentence is not permitted by
applicable law, then each indemnifying party shall contribute to the amount paid
or payable by such indemnified party in such proportion as is appropriate to
reflect not only such relative faults but also the relative benefits of the
indemnifying party and the indemnified party as well as any other relevant
equitable considerations.  The parties hereto agree that it would not be just
and equitable if contributions pursuant to this Section 2.9(e) were to be
determined by pro rata allocation or by any other method of allocation which
does not take account of the equitable considerations referred to in the
preceding sentences of this Section 2.9(e).  The amount paid or payable in
respect of any Claim shall be deemed to include any legal or other expenses
reasonably incurred by such indemnified party in connection with investigating
or defending any such Claim.  No person guilty of fraudulent misrepresentation
(within the meaning of Section 11(f) of the Securities Act) shall be entitled to
contribution from any person who was not guilty of such fraudulent
misrepresentation.  Notwithstanding anything in this Section 2.9(e) to the
contrary, no indemnifying party (other than the Company) shall be required
pursuant to this Section 2.9(e) to contribute any amount in excess of the net
proceeds received by such indemnifying party from the sale of Merger Shares in
the offering to which the losses, claims, damages or liabilities of the
indemnified parties relate, less the amount of any indemnification payment made
by such indemnifying party pursuant to Sections 2.9(b) and (c).



                                   -18-


<PAGE>

          (f)  The indemnity agreements contained herein shall be in addition to
any other rights to indemnification or contribution which any indemnified party
may have pursuant to law or contract and shall remain operative and in full
force and effect regardless of any investigation made or omitted by or on behalf
of any indemnified party and shall survive the transfer of the Merger Shares by
any such party.

          (g)  The indemnification and contribution required by this Section 2.9
shall be made by periodic payments of the amount thereof during the course of
the investigation or defense, as and when bills are received or expense, loss,
damage or liability is incurred.

          (h)  In connection with underwritten offerings, the Company will use
its best efforts to negotiate terms of indemnification that are reasonably
favorable to the various sellers pursuant thereto, as appropriate under the
circumstances.

3.   UNDERWRITTEN OFFERINGS.

     3.1. REQUESTED UNDERWRITTEN OFFERINGS.

          If requested by the Signatory FF Stockholders or underwriters for any
underwritten offering pursuant to a Demand Registration Request, the Company
shall enter into a customary underwriting agreement with the underwriters.  Such
underwriting agreement shall be satisfactory in form and substance to the
Signatory FF Stockholder and shall contain such representations and warranties
by, and such other agreements on the part of, the Company and such other terms
as are generally prevailing in agreements of that type, including, without
limitation, indemnities and contribution agreements.  Any FF Stockholder
participating in the offering shall be a party to such underwriting agreement
and may, at its option, require that any or all of the representations and
warranties to any FF Stockholder with respect to written information
specifically provided by such FF Stockholder by, and the other agreements on the
part of, the Company to and for the benefit of such underwriters shall also be
made to and for the benefit of such FF Stockholder and that any or all of the
conditions precedent to the obligations of such underwriters under such
underwriting agreement be conditions precedent to the obligations of such FF
Stockholder; PROVIDED, HOWEVER, that the Company shall not be required to make
any representations or warranties with respect to written information 
specifically provided by an FF Stockholder for inclusion in the registration
statement.  Such underwriting agreement shall also contain such representations
and warranties by the FF Stockholders as are customary in agreements of that
type.



                                   -19-


<PAGE>

     3.2. PIGGYBACK UNDERWRITTEN OFFERINGS.

          In the case of a registration pursuant to Section 2.2 hereof, if the
Company shall have determined to enter into an underwriting agreement in
connection therewith, all of the FF Stockholders' Merger Shares to be included
in such registration shall be subject to such underwriting agreement.  Any FF
Stockholder participating in such registration may, at its option, require that
any or all of the representations and warranties by, and the other agreements on
the part of, the Company to and for the benefit of such underwriters shall also
be made to and for the benefit of such FF Stockholders and that any or all of
the conditions precedent to the obligations of such underwriters under such
underwriting agreement be conditions precedent to the obligations of such FF
Stockholders.  Such underwriting agreement shall also contain such
representations and warranties by the participating FF Stockholders as are
customary in agreements of that type.

4.   GENERAL.

     4.1. RECAPITALIZATIONS, EXCHANGES, ETC., AFFECTING MERGER SHARES.

          The provisions of this Agreement shall, to the extent reasonably
practicable, apply, to the full extent set forth herein with respect to the
Merger Shares, to any and all securities or capital stock (of the Company or any
successor to the Company and/or any other issuer thereof) which may be issued in
respect of, in exchange for, or in substitution of such Merger Shares, by reason
of, and shall be appropriately adjusted to reflect, any stock dividend, stock
split, reverse stock split, combination, recapitalization, reclassification,
merger, consolidation or otherwise.  The adjustments contemplated by this
paragraph shall be made cumulative with respect to all such transactions
contemplated by this Section that occur from time to time.  Any issuer of any
such securities other than the Company shall be required to assume in writing,
to the extent relevant, the Company's obligations with respect to the
registration rights granted hereunder or enter into a registration rights
agreement substantially similar to this Agreement and giving effect to the
allocations and adjustments contemplated by this Section, in connection with any
such transaction pursuant to which the FF Stockholders shall receive securities
of such issuer, as contemplated by this Section.

     4.2. RULE 144.

          The Company covenants that (i) so long as it remains subject to the
reporting provisions of the Exchange Act, it will timely file the reports
required to be filed by it under the Securities Act or the Exchange Act
(including, but not limited to, the reports under Sections 13 and 15(d) of the
Exchange Act referred to in subparagraph (c)(1) of Rule 144 under the Securities
Act), and (ii) will take such further action as any FF Stockholder may
reasonably request, all to the extent required from time to time to enable such
FF Stockholder to sell Merger Shares without registration under the 



                                   -20-


<PAGE>

Securities Act within the limitation of the exemptions provided by (A) Rules 
144 and 145 under the Securities Act, as such Rules may be amended from time 
to time, or (B) any similar rule or regulation hereafter adopted by the 
Commission.  Upon the request of any FF Stockholder, the Company will deliver 
to such FF Stockholder a written statement as to whether it has complied with 
such requirements.

     4.3. NOMINEES FOR BENEFICIAL OWNERS.

          If Merger Shares are held by a nominee for the beneficial owner
thereof, the beneficial owner thereof may, at its option, be treated as the
holder of such Merger Shares for purposes of any request or other action by any
FF Stockholder pursuant to this Agreement (or any determination of any number or
percentage of shares constituting Merger Shares held by any FF Stockholder(s)
contemplated by this Agreement), provided that the Company shall have received
assurances reasonably satisfactory to it of such beneficial ownership.

     4.4. AMENDMENTS AND WAIVERS.

          This Agreement may be amended, modified, supplemented or waived only
upon the written agreement of the Company and the Signatory FF Stockholders
holding at least two-thirds of the Merger Shares then held by all Signatory FF
Stockholders. 

     4.5. NOTICES.

          All notices, demands, requests or other communications that may be or
are required to be given, served or sent by any party to any other party
pursuant to this Agreement shall be in writing (and shall be deemed to have been
duly given upon receipt) and shall be mailed by first-class, overnight,
registered or certified mail, return receipt requested, postage prepaid, or
transmitted by hand delivery or facsimile transmission, addressed as follows:

          (i)  if to WFM:

               601 North Lamar Blvd., Suite 300
               Austin, Texas  78703
               Attention:  John Mackey, Chairman and CEO
               Facsimile:  512-477-1301



                                   -21-


<PAGE>

               with a copy (which shall not constitute notice) to:

               Crouch & Hallett, L.L.P.
               717 North Harwood Street
               Suite 1400
               Dallas, Texas 75201
               Attention:  Bruce H. Hallett
               Facsimile:  214-953-3154

               (ii) if to any of the Signatory Stockholders, to the
                    address set forth on Schedule I.
               
               (iii) if to any FF Stockholder, to the address set forth on
               Schedule II.

Each party may designate by notice in writing a new address to which any notice,
demand, request or communication may thereafter be so given, served or sent. 
Each notice, demand, request or communication that is mailed, delivered or
transmitted in the manner described above shall be deemed sufficiently given,
served, sent and received for all purposes at such time as it is delivered to
the addressee (with the return receipt, the delivery receipt or the affidavit of
messenger being deemed conclusive evidence of such delivery) or at such time as
delivery is refused by the addressee upon presentation.

          4.6. MISCELLANEOUS.

               (a)  This Agreement shall be binding upon and inure to the
benefit of and be enforceable by the parties hereto and the respective
successors, personal representatives and assigns of the parties hereto, whether
so expressed or not; PROVIDED, HOWEVER, that no FF Stockholder may assign any
registration rights under this Agreement to a third party, except that any
Signatory FF Stockholder may assign its rights under this Agreement to any
stockholder or affiliate of such Signatory FF Stockholder, or a successor to
such Signatory FF Stockholder by merger, acquisition, or otherwise by operation
of law.  No Person other than an FF Stockholder or its affiliates shall be
entitled to any benefits under this Agreement, except as otherwise expressly
provided herein.

               (b)  This Agreement and the Merger Agreement (with the documents
referred to herein or therein or delivered pursuant hereto or thereto) embody
the entire agreement and understanding between the parties hereto and supersede
all prior agreements and understandings relating to the subject matter hereof.

               (c)  This Agreement shall be construed and enforced in accordance
with and governed by the laws of the State of Delaware without giving effect to
the conflicts of law principles thereof.



                                   -22-


<PAGE>

               (d)  The headings in this Agreement are for convenience of
reference only and shall not limit or otherwise affect the meaning hereof.  All
section references are to this Agreement unless otherwise expressly provided.

               (e)  This Agreement may be executed in any number of
counterparts, each of which shall be an original, but all of which together
shall constitute one instrument.

               (f)  Any term or provision of this Agreement which is invalid or
unenforceable in any jurisdiction shall, as to such jurisdiction, be ineffective
to the extent of such invalidity or unenforceability without rendering invalid
or unenforceable the remaining terms and provisions of this Agreement or
affecting the validity or enforceability of any of the terms or provisions of
this Agreement in any other jurisdiction.

               (g)  The parties hereto acknowledge that there would be no
adequate remedy at law if any party fails to perform any of its obligations
hereunder, and accordingly agree that each party, in addition to any other
remedy to which it may be entitled at law or in equity, shall be entitled to
injunctive relief, including specific performance, to enforce such obligations
without the posting of any bond, and, if any action should be brought in equity
to enforce any of the provisions of this Agreement, none of the parties hereto
shall raise the defense that there is an adequate remedy at law.

               (h)  Each party hereto shall do and perform or cause to be done
and performed all such further acts and things and shall execute and deliver all
such other agreements, certificates, instruments, and documents as any other
party hereto reasonably may request in order to carry out the intent and
accomplish the purposes of this Agreement and the consummation of the
transactions contemplated hereby.

          4.7. PRIOR AGREEMENTS.

               Each of the FF Stockholders and the Company hereby agrees that
any agreement previously entered into by it pursuant to which the Company
granted to any FF Stockholder any registration rights shall be superseded by
this Agreement and each such agreement shall be null and void and no longer in
effect.
          4.8. NO INCONSISTENT AGREEMENTS.

               Neither the Company nor any FF Stockholder will, on or after the
date of this Agreement, enter into any agreement with respect to its securities
which is inconsistent with the rights granted in this Agreement or otherwise
conflicts with the provisions hereof, other than any lock-up agreement with the
underwriters in connection with any registered offering effected hereunder,
pursuant to which the Company shall 



                                   -23-


<PAGE>

agree not to register for sale, and the Company shall agree not to sell or 
otherwise dispose of, Common Stock or any securities convertible into or 
exercisable or exchangeable for Common Stock, for a specified period 
following the registered offering.  Notwithstanding the foregoing, the 
Company may grant registration rights to future stockholders in future 
registration rights agreements; provided, however, that the Company shall 
grant piggyback registration rights to the FF Stockholders in any such future 
registration rights agreement, and shall provide in any such future agreement 
that the FF Stockholders shall have priority over any such future 
stockholders with respect to the inclusion of the Merger Shares in any demand 
registration or piggyback registration made pursuant to such future agreement.

          4.9. TERMINATION.

               This Agreement shall terminate on the earlier of (i) the date on
which the Signatory FF Stockholders no longer hold Merger Shares or (ii) five
years after the date hereof.

          4.10.     THIRD-PARTY BENEFICIARIES.

               The FF Stockholders shall be third-party beneficiaries to this
Agreement. 



                                   -24-


<PAGE>


          IN WITNESS WHEREOF, the undersigned have executed this Agreement as of
the date set forth above.



                                       WHOLE FOODS MARKETS, INC.



                                       By:
                                           ----------------------------------
                                           Name:
                                           Title:






                                   -25-


<PAGE>


                                       GS CAPITAL PARTNERS, L.P.

                                       By: GS Advisors, L.P.
                                           Its General Partner

                                       By: GS Advisors, Inc.
                                           Its General Partner


                                       By:
                                           ----------------------------------
                                           Name:
                                           Title: Vice President



                                       STONE STREET FUND 1992, L.P.

                                       By: Stone Street Performance Corp.,
                                           General Partner



                                       By:
                                           ----------------------------------
                                           Name:
                                           Title: Vice President




                                   -26-


<PAGE>

                                       STONE STREET FUND 1993, L.P.

                                       By: Stone Street Resource Corp.,
                                           General Partner
                                       By:
                                           ----------------------------------
                                           Name:
                                           Title: Vice President


                                       BRIDGE STREET FUND 1992, L.P.

                                       By: Stone Street Performance Corp.,
                                           Managing General Partner



                                       By:
                                           ----------------------------------
                                           Name:
                                           Title: Vice President


                                       BRIDGE STREET FUND 1993, L.P.

                                       By: Stone Street Resource Corp.,
                                           Managing General Partner


                                       By:
                                           ----------------------------------
                                           Name:
                                           Title: Vice President

                                       THE GOLDMAN SACHS GROUP, L.P.

                                       By:

                                       By:
                                           ----------------------------------
                                           Name:
                                           Title: Vice President




                                   -27-



<PAGE>

                                       CARLYLE-FFM PARTNERS, L.P.

                                       By: CG-FFM Management L.P.
                                           its General Partner

                                       By: TC Group, LLC
                                           its General Partner


                                       By:
                                           ----------------------------------
                                           Name:
                                           Title:


                                       CARLYLE-FFM PARTNERS II, L.P.

                                       By: CG-FFM Management, L.P.
                                           its General Partner

                                       By: TC Group, LLC
                                           its General Partner


                                       By:
                                           ----------------------------------
                                           Name:
                                           Title: 


                                       CARLYLE-FFM PARTNERS III, L.P.

                                       By: GC-FFM Management, L.P.
                                           its General Partner

                                       By: TC Group, LLC
                                           its General Partner


                                       By:
                                           ----------------------------------
                                           Name:
                                           Title:




                                   -28-


<PAGE>

                                       CARLYLE-FFM PARTNERS VI, L.P.

                                       By: CG-FFM Management, L.P.
                                           its General Partner

                                       By: TC Group, LLC
                                           its General Partner


                                       By:
                                           ----------------------------------
                                           Name:
                                           Title:


                                       CARLYLE-FFM INVESTORS, L.P.

                                       By: TC Group, LLC
                                           its General Partner


                                       By:
                                           ----------------------------------
                                           Name:
                                           Title:


                                       T.C. GROUP, L.L.C.


                                       By: TCG Holdings, L.L.C.
                                           Managing Member


                                       By:
                                           ----------------------------------
                                           Name:
                                           Title:




                                   -29-


<PAGE>

                                       STEPHEN F. MANDEL, JR.



                                       By:
                                           ----------------------------------
                                           Name:
                                           Title:


                                       PUMA, L.P.


                                       By:
                                           ----------------------------------
                                           Name:
                                           Title:


                                       LYNX CAPITAL, L.P.


                                       By:
                                           ----------------------------------
                                           Name:
                                           Title:


                                       LYNX OVERSEAS CAPITAL, L.P.


                                       By:
                                           ----------------------------------
                                           Name:
                                           Title:




                                   -30-


<PAGE>

                                                                  SCHEDULE I

                 SIGNIFICANT FF STOCKHOLDER NOTICE INFORMATION



GS Capital Partners, L.P.
c/o Goldman, Sachs & Co.
85 Broad Street
19th Floor
New York, New York  10004
Attn:  Carla H. Skodinski


Stone Street Fund 1992, L.P.
c/o Goldman, Sachs & Co.
85 Broad Street
19th Floor
New York, New York  10004
Attn:  Carla H. Skodinski

Stone Street Fund 1993, L.P.
c/o Goldman, Sachs & Co.
85 Broad Street
19th Floor
New York, New York  10004
Attn:  Carla H. Skodinski

Bridge Street Fund 1992, L.P.
c/o Goldman, Sachs & Co.
85 Broad Street
19th Floor
New York, New York  10004
Attn:  Carla H. Skodinski


Bridge Street Fund 1993, L.P.
c/o Goldman, Sachs & Co.
85 Broad Street
19th Floor
New York, New York  10004
Attn:  Carla H. Skodinski


<PAGE>

The Goldman Sachs Group, L.P.
c/o Goldman, Sachs & Co.
85 Broad Street
19th Floor
New York, New York  10004
Attn:  Carla H. Skodinski


Carlyle-FFM Partners, L.P.
c/o The Carlyle Group
1001 Pennsylvania Avenue, N.W.
Suite 220 South
Washington, D.C. 20004
Attn:  David Dupree


Carlyle-FFM Partners II, L.P.
c/o The Carlyle Group
1001 Pennsylvania Avenue, N.W.
Suite 220 South
Washington, D.C. 20004
Attn:  David Dupree


Carlyle-FFM Partners III, L.P.
c/o The Carlyle Group
1001 Pennsylvania Avenue, N.W.
Suite 220 South
Washington, D.C. 20004
Attn:  David Dupree


Carlyle-FFM Partners VI, L.P.
c/o The Carlyle Group
1001 Pennsylvania Avenue, N.W.
Suite 220 South
Washington, D.C. 20004
Attn:  David Dupree



                                    -2-


<PAGE>

Carlyle-FFM Investors, L.P.
c/o The Carlyle Group
1001 Pennsylvania Avenue, N.W.
Suite 220 South
Washington, D.C.  20004
Attn:  David Dupree


T.C. Group, L.L.C.
c/o The Carlyle Group
1001 Pennsylvania Avenue, N.W.
Suite 220 South
Washington, D.C.  20004
Attn:  David Dupree


Stephen F. Mandel, Jr.
c/o Tiger Management Corp.
101 Park Avenue
47th Floor
New York, New York  10178


Puma, L.P.
c/o Tiger Management Corp.
101 Park Avenue
47th Floor
New York, New York  10178

Lynx Capital, L.P.
c/o Tiger Management Corp.
101 Park Avenue
47th Floor
New York, New York  10178


Lynx Overseas Capital, L.P.
c/o Tiger Management Corp.
101 Park Avenue
47th Floor
New York, New York  10178



                                    -3-


<PAGE>


                                                                 SCHEDULE II

                        FF STOCKHOLDER NOTICE INFORMATION


















<PAGE>

                                                               SCHEDULE III


                   AFFILIATES OF SIGNATORY FF STOCKHOLDERS


1.   Affiliates of Goldman Sachs & Co.

          GS Capital Partners, L.P.
          Stone Street Fund 1992, L.P.
          Stone Street Fund 1993, L.P.
          Bridge Street Fund 1992, L.P.
          Bridge Street Fund 1993, L.P.
          The Goldman Sachs Group, L.P.


2.   Affiliates of The Carlyle Group

          Carlyle-FFM Partners, L.P.
          Carlyle-FFM Partners II, L.P.
          Carlyle-FFM Partners III, L.P.
          Carlyle-FFM Partners VI, L.P.
          Carlyle-Investors, L.P.
          T.C. Group, L.L.C.


3.   Affiliates of Tiger Management Corporation

          Stephen F. Mandel, Jr.
          Puma, L.P.
          Lynx Capital, L.P.
          Lynx Overseas Capital, L.P. 






<PAGE>

                                                                   EXHIBIT 5

                                  [LETTERHEAD]

                                  July 5, 1996

Whole Foods Market, Inc.
601 N. Lamar Blvd., #300
Austin, Texas 78703

Gentlemen:

      We have served as counsel for Whole Foods Market, Inc., a Texas 
corporation (the "Company"), in connection with the Registration Statement on 
Form S-4 covering the issuance of shares (the "Shares") of Common Stock, no 
par value, of the Company in connection with the merger of a wholly-owned 
subsidiary of the Company with and into Fresh Fields Markets, Inc. ("Fresh 
Fields"). As a result of such merger, the shares of capital stock of Fresh 
Fields will be converted into the right to receive Shares, as more fully 
described in the Agreement and Plan of Merger, dated as of June 17, 1996 (the 
"Merger Agreement"), to which the Company and Fresh Fields are parties.

     We have examined such documents and questions of law as we have deemed 
necessary to render the opinion expressed below. Based upon the foregoing, we 
are of the opinion that the Shares, when issued and delivered in connection 
with the terms of the Merger Agreement, will be duly and validly issued, 
fully paid and non-assessable.

     We consent to the use of this opinion as Exhibit 5 to the Registration 
Statement.

                                       Very truly yours,


                                       Crouch & Hallett, LLP




<PAGE>

                                                                      EXHIBIT 8

                                 [LETTERHEAD]




  (214) 953-0053

                                  July 5, 1996



Whole Foods Market, Inc.
601 N. Lamar Blvd., Suite #300
Austin, Texas  78703

Gentlemen:

     This will confirm that we have advised Whole Foods Market, Inc. and 
Whole Foods Market Mid-Atlantic, Inc. (the "Subsidiary") with respect to 
certain federal income tax aspects of the proposed merger of the Subsidiary 
into Fresh Fields Market, Inc. ("Fresh Fields").  Such advice formed the 
basis for the descriptions of the selected federal income tax consequences of 
the proposed merger appearing under the captions "Summary of Proxy 
Statement/Prospectus--Federal Income Tax Consequences" and "The 
Merger--Federal Income Tax Consequences" in the Proxy Statement/Prospectus 
included in the Registration Statement on Form S-4 (the "Registration 
Statement"), filed with the Securities and Exchange Commission under the 
Securities Act of 1933, as amended.  Such description does not purport to 
discuss all possible federal income tax ramifications of the proposed merger. 
With respect to the tax consequences which are discussed under the captions 
"Summary of Proxy Statement/Prospectus--Federal Income Tax Consequences" and 
"The Merger--Federal Income Tax Consequences" in the Proxy Statement/ 
Prospectus, we are of the opinion that the discussion correctly states the 
material federal income tax consequences of the proposed merger to the 
stockholders of Fresh Fields and the applicable principles of existing law.

     We consent to the use of this letter as an exhibit to the Registration 
Statement. By giving such consent, we do not thereby admit that we are 
experts with respect to this letter, as that term is used in the Securities 
Act of 1933, as amended, or the rules and regulations of the Securities and 
Exchange Commission thereunder.

                                  Very truly yours,



                                  Crouch & Hallett, LLP




<PAGE>

                                                                   EXHIBIT 23.1


                          INDEPENDENT AUDITORS' CONSENT

The Board of Directors
Whole Foods Market, Inc.:

We consent to the use of our report incorporated herein by reference and to the
reference to our firm under the headings "Accounting Treatment", "Conditions to
Merger" and "Experts" in the prospectus.


                                   /s/ KPMG Peat Marwick LLP
                                   ---------------------------------
                                       KPMG Peat Marwick LLP

Austin, Texas
July 3, 1996




<PAGE>

                                                                  Exhibit 23.2

                         CONSENT OF INDEPENDENT ACCOUNTANTS

   We consent to the inclusion in this Registration Statement on Form S-4 of 
our report dated March 22, 1996 (except as to paragraph 2 of Note 3 for which 
the date is July 2, 1996), on our audits of the balance sheets of Fresh 
Fields Markets, Inc., as of December 30, 1995 and December 31, 1994, and the 
related statements of operations, shareholders' equity and cash flows for each 
of the fiscal years in the three-year period ended December 30, 1995. We also 
consent to the references to our firm under the captions "Conditions to 
Merger" and "Experts."


                                       /s/ COOPERS & LYBRAND L.L.P.

                                       Coopers & Lybrand L.L.P.


Rockville, Maryland
July 3, 1996


<PAGE>

                                                                   EXHIBIT 99.1

                            WHOLE FOODS MARKET, INC.
                     AMENDED AND RESTATED STOCK OPTION PLAN
                              FOR OUTSIDE DIRECTORS


     1.   PURPOSE.  The purpose of the Plan is to provide independent, 
outside directors with an incentive for serving as a director by providing a 
proprietary interest in the Company through the granting of options.

     2.   ADMINISTRATION.  The Plan will be administered by the Committee. 

     3.   PARTICIPANTS.  The directors of the Company who are not employees 
of the Company or its Subsidiaries are to be granted options under the Plan. 

     4.   SHARES SUBJECT TO PLAN.  The Committee may not grant options under 
the Plan for more than 100,000 shares of Common Stock of the Company, but 
this number may be adjusted to reflect, if deemed appropriate by the 
Committee, any stock dividend, stock split, share combination, 
recapitalization or the like, of or by the Company.  Shares to be optioned 
and sold may be made available from either authorized but unissued Common 
Stock or Common Stock held by the Company in its treasury.  Shares that by 
reason of the expiration of an option or otherwise are no longer subject to 
purchase pursuant to an option granted under the Plan may be reoffered under 
the Plan.

     5.   ALLOTMENT OF SHARES.  Upon election to the Board, each newly 
elected eligible director shall be granted an option to purchase 7,500 shares 
effective as of the date of such election.  Each eligible director on the 
date of the Company's Annual Meeting of Shareholders shall be granted an 
option effective as of that date to purchase 1,000 shares of Common Stock if 
such director attended at least two-thirds of the meetings of the Board held 
in the preceding year. 

     6.   GRANT OF OPTIONS.  All director options under the Plan shall be 
automatically granted as provided in Section 5, subject to the provisions of 
this Section 6.  If the grant of options to any eligible director pursuant to 
the Plan would result in a violation of Section 16 of the Securities Exchange 
Act of 1934, as amended, due to the sale by such director of shares of Common 
Stock of the Company within six months of the date of such proposed grant, 
then the grant date of such options shall be postponed until six months and 
one day after the date of such sale by such director.  The grant of options 
shall be evidenced by stock option agreements containing such terms and 
provisions as are approved by the Committee that are consistent with the 
Plan; provided, however, each such agreement shall provide that the options 
granted pursuant 


<PAGE>

to the Plan shall vest over a four-year period.  The Company shall execute 
stock option agreements upon instructions from the Committee. 

     7.   OPTION PRICE.  The option price shall be equal to the closing price 
of Common Stock on the date the option is granted.

     8.   OPTION PERIOD.  The Option Period for director options will begin 
on the effective date of the option grant and will terminate on the tenth 
anniversary of that date.  

     9.   RIGHTS IN EVENT OF DEATH OR DISABILITY.  If a participant dies or 
becomes disabled (within the meaning of Section 22(e)(3) of the Internal 
Revenue Code) prior to the termination of his right to exercise an option in 
accordance with the provisions of his stock option agreement without having 
totally exercised the option, the option agreement may provide that it may be 
exercised, to the extent of the shares with respect to which the option could 
have been exercised by the participant on the date of the participant's death 
or disability, by (i) the participant's estate or by the person who acquired 
the right to exercise the option by bequest or inheritance or by reason of 
the death of the participant in the event of the participant's death, or (ii) 
the participant or his personal representative in the event of the 
participant's disability, provided the option is exercised prior to the date 
of its expiration or not more than one year from the date of the 
participant's death or disability, whichever occurs first.  The date of 
disability of a participant shall be determined by the Company.

     10.  PAYMENT.  Full payment for shares purchased upon exercising an 
option shall be made in cash or by check at the time of exercise, or on such 
other terms as are set forth in the applicable option agreement.  No shares 
may be issued until full payment of the purchase price therefor has been 
made, and a participant will have none of the rights of a stockholder until 
shares are issued to him.

     11.  EXERCISE OF OPTION.  Options granted under the Plan may be 
exercised during the Option Period, at such times, in such amounts, in 
accordance with such terms and subject to such restrictions as are set forth 
in the applicable stock option agreements. In no event may an option be 
exercised or shares be issued pursuant to an option if any requisite action, 
approval or consent of any governmental authority of any kind having 
jurisdiction over the exercise of options shall not have been taken or 
secured.

     12.  CAPITAL ADJUSTMENTS AND REORGANIZATIONS.  The number of shares of 
Common Stock covered by each outstanding option granted under the Plan and 
the option price may be adjusted to reflect, as deemed appropriate 


                                      -2-

<PAGE>

by the Committee, any stock dividend, stock split, share combination, 
exchange of shares, recapitalization, merger, consolidation, separation, 
reorganization, liquidation or the like, of or by the Company.

     13.  NON-ASSIGNABILITY.  Options may not be transferred other than by 
will or by the laws of descent and distribution.  During a participant's 
lifetime, options granted to a participant may be exercised only by the 
participant.

     14.  INTERPRETATION.  The Committee shall interpret the Plan and shall 
prescribe such rules and regulations in connection with the operation of the 
Plan as it determines to be advisable for the administration of the Plan.  
The Committee may rescind and amend its rules and regulations.

     15.  AMENDMENT OR DISCONTINUANCE.  The Plan may be amended or 
discontinued by the Committee without the approval of the stockholders of the 
Company, except that any amendment that would (a) materially increase the 
benefits accruing to participants under the Plan, (b) materially increase the 
number of securities that may be issued under the Plan, or (c) materially 
modify the requirements of eligibility for participation in the Plan must be 
approved by the stockholders of the Company.

     16.  EFFECT OF PLAN.  Neither the adoption of the Plan nor any action of 
the Committee shall be deemed to give any director any right to be granted an 
option to purchase Common Stock of the Company or any other rights except as 
may be evidenced by the stock option agreement, or any amendment thereto, 
duly authorized by the Committee and executed on behalf of the Company and 
then only to the extent and on the terms and conditions expressly set forth 
therein.

     17.  TERM.  Unless sooner terminated by action of the Committee, the 
Plan will terminate on December 31, 2001.  The Committee may not grant 
options under the Plan after that date, but options granted before that date 
will continue to be effective in accordance with their terms.

     18.  DEFINITIONS.  For the purpose of this Plan, unless the context 
requires otherwise, the following terms shall have the meanings indicated:

     (a)  "Plan" means this Stock Option Plan as amended from time to time.

     (b)  "Board" means the Board of Directors of the Company.


                                      -3-

<PAGE>

     (c)  "Committee" means the Compensation Committee of the Board, composed 
of independent and disinterested members of the Board qualified to be members 
of the Committee pursuant to Rule 16b-3 promulgated under the Securities and 
Exchange Act of 1934, as amended. 

     (d)  "Common Stock" means the Common Stock which the Company is 
currently authorized to issue or may in the future be authorized to issue (as 
long as the common stock varies from that currently authorized, if at all, 
only in amount of par value).

     (e)  "Subsidiary" means any corporation in an unbroken chain of 
corporations beginning with the Company if, at the time of the granting of 
the option, each of the corporations other than the last corporation in the 
unbroken chain owns stock possessing 50% or more of the total combined voting 
power of all classes of stock in one of the other corporations in the chain, 
and "Subsidiaries" means more than one of any such corporations.

     (f)  "Parent" means any corporation in an unbroken chain of corporations 
ending with the Company if, at the time of granting of the option, each of 
the corporations other than the Company owns stock possessing 50% or more of 
the total combined voting power of all classes of stock in one of the other 
corporations in the chain.

     (g)  "Option Period" means the period during which an option may be 
exercised.
















                                      -4-


<PAGE>

                                                                 EXHIBIT 99.2 
                                   PROXY
                          WHOLE FOODS MARKET, INC.


     The undersigned hereby (a) acknowledges receipt of the Notice of the 
Special Meeting of Shareholders of Whole Foods Market, Inc. (the "Company") 
to be held on September ___, 1996, at 10:00 a.m., local time, and the Proxy 
Statement/Prospectus in connection therewith, and (b) appoints John Mackey 
and Glenda Flanagan, and each of them, his proxies with full power of 
substitution and revocation, for and in the name, place and stead of the 
undersigned, to vote upon and act with respect to all of the shares of Common 
Stock of the Company standing in the name of the undersigned or with respect 
to which the undersigned is entitled to vote and act at such meeting or at 
any adjournment thereof, and the undersigned directs that his proxy be voted 
as follows:

PROPOSAL TO APPROVE THE MERGER OF A WHOLLY OWNED SUBSIDIARY OF THE COMPANY 
INTO FRESH FIELDS MARKETS, INC. AND THE RELATED AGREEMENT AND PLAN OF MERGER. 

       / / FOR          / / AGAINST       / / ABSTAIN 


PROPOSAL TO APPROVE THE AMENDMENT TO THE ARTICLES OF INCORPORATION OF THE 
COMPANY TO INCREASE THE AUTHORIZED NUMBER OF SHARES OF THE COMPANY'S COMMON 
STOCK FROM 30 MILLION TO 50 MILLION.

       / / FOR          / / AGAINST       / / ABSTAIN 

PROPOSAL TO APPROVE THE AMENDMENT TO THE 1992 STOCK OPTION PLAN FOR TEAM 
MEMBERS. 

       / / FOR          / / AGAINST       / / ABSTAIN 

PROPOSAL TO APPROVE AND RATIFY THE STOCK OPTION PLAN FOR OUTSIDE DIRECTORS, 
AS AMENDED. 

       / / FOR          / / AGAINST       / / ABSTAIN 

<PAGE>


     If more than one of the proxies listed on the reverse side shall be 
present in person or by substitute at the meeting or any adjournment thereof, 
the majority of said proxies so present and voting, either in person or by 
substitute, shall exercise all of the powers hereby given.

     THIS PROXY WILL BE VOTED AS SPECIFIED ON THE REVERSE SIDE.  IF NO 
SPECIFICATION IS MADE, THIS PROXY WILL BE VOTED FOR THE NAMED PROPOSALS.

     The undersigned hereby revokes any proxy or proxies heretofore given to 
vote upon or act with respect to such stock and hereby ratifies and confirms 
all that said proxies, their substitutes, or any of them, may lawfully do by 
virtue hereof.

     THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF THE 
COMPANY.

                                       Dated: 
                                             -------------------------------- 


                                       -------------------------------------- 
                                                      Signature 

                                       -------------------------------------- 
                                             (Signature if held jointly)      

                                       Please date the proxy and sign your 
                                       name exactly as it appears hereon. 
                                       Where there is more than one owner, 
                                       each should sign.  When signing as an 
                                       attorney, administrator, executor, 
                                       guardian or trustee, please add your 
                                       title as such.  If executed by a 
                                       corporation, the proxy should be signed 
                                       by a duly authorized officer.  Please 
                                       sign the proxy and return it promptly 
                                       whether or not you expect to attend the
                                       meeting.  You may nevertheless vote in 
                                       person if you do attend. 



© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission