WHOLE FOODS MARKET INC
S-8, 1997-09-17
GROCERY STORES
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   As Filed With The Securities And Exchange Commission on September 16, 1997

                                                    Registration No. 333-

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM S-8
                             REGISTRATION STATEMENT
                                      Under
                           THE SECURITIES ACT OF 1933

                      ------------------------------------

                            WHOLE FOODS MARKET, INC.

               (Exact name of issuer as specified in its charter)

                        Texas                          74-1989366
               (State of incorporation)     (I.R.S. employer identification no.)

             601 N. Lamar Blvd., Suite 300
                    Austin, Texas                       78703
       (Address of principal executive office)        (Zip code)

                     -----------------------------------------

                 Non-Qualified Stock Option Plan of Amrion, Inc.
          1994 Non-Employee Director Stock Option Plan of Amrion, Inc.
                            (Full title of the plans)

                 Glenda J. Flanagan                          Bruce H. Hallett
     Vice President and Chief Financial Officer         Crouch & Hallett, L.L.P.
              Whole Foods Market, Inc.                     717 N. Harwood Street
                 601 N. Lamar Blvd.                             Suite 1400
                      Suite 300                             Dallas, Texas 75201
                 Austin, Texas 78703                          (214) 953-0053
                   (512) 477-5566

         (Names, addresses and telephone numbers, including area codes,
                             of agents for service)

                    -----------------------------------------

  APPROXIMATE  DATE OF  PROPOSED  COMMENCEMENT  OF SALES  PURSUANT TO THE PLANS:
  Sales to the optionees of securities proposed to be registered  hereunder will
  occur from time to time after the effective date of this Registration
                                   Statement.

                      ------------------------------------

                         CALCULATION OF REGISTRATION FEE

<TABLE>
<S>                       <C>               <C>                   <C>                   <C>    
                                            Proposed Maximum      Proposed Maximum
Title of Securities       Amount to be          Offering             Aggregate             Amount of
 to be Registered          Registered       Price Per Share        Offering Price       Registration Fee*

Common Stock,
No par value              330,339 Shs.          $34.19             $11,294,291              $3.423

</TABLE>

* Estimated solely for purposes of calculating the  registration  fee, which has
been computed in accordance with Rule 457(h),  based on the average high and low
prices of the  registrant's  Common Stock on September  11, 1997, as reported on
the Nasdaq National Market System.
<PAGE>


Item 3.  Incorporation of Documents by Reference.


         The documents listed (i) through (iii) below are hereby incorporated by
reference into this Registration Statement.  All documents subsequently filed by
the registrant  pursuant to Section 13(a), 13(c), 14 and 15(d) of the Securities
Exchange  Act of 1934 (the  "1934  Act")  prior to  filing  of a  post-effective
amendment  which  indicates that all securities  offered have been sold or which
deregisters  all  securities  then  remaining  unsold,  shall  be  deemed  to be
incorporated by reference herein and to be a part hereof from the date of filing
of such documents.

         (i) The registrant's  latest annual report filed pursuant to Section 13
or 15(d) of the 1934 Act or the latest  prospectus filed pursuant to Rule 424(b)
or under the Securities  Act of 1933 (the "1933 Act"),  which  contains,  either
directly or by incorporation by reference,  certified  financial  statements for
the registrant's latest fiscal year for which such statements have been filed.

         (ii) All other reports filed pursuant to Section 13(a) and 15(d) of the
1934 Act since the end of the fiscal year  covered by the annual  reports or the
prospectus referred to in (i) above.

         (iii)  The  description  of the  registrant's  Common  Stock  which  is
contained  in a  registration  statement  on Form 8-A filed  under the 1934 Act,
including  any  amendment  or report  filed for the  purpose  of  updating  such
description.

Item 4.  Description of Securities.

         Not applicable.

Item 5.  Interests of Named Experts and Counsel.

         Not applicable.

Item 6.  Indemnification of Officers and Directors.

         Article 2.02-1 of the Texas Business Corporation Act provides generally
and in pertinent part that a Texas  corporation  may indemnify its directors and
officers  against  expenses,  judgments,  fines and amounts  paid in  settlement
actually  and  reasonably  incurred  by  them in  connection  with  any  suit or
proceeding, whether civil, criminal, administrative or investigative (other than
an action  by or in the right of the  corporation)  if, in  connection  with the
matters  in issue,  they  acted in good  faith and in a manner  they  reasonably
believed  to be in, or not opposed to, the best  interests  of the  corporation,
and, in connection  with any criminal suit or proceeding,  if in connection with
the matters in issue,  they had no reasonable cause to believe their conduct was
unlawful.
                                      -1-

<PAGE>


         The registrant's  Restated  Articles of  Incorporation  provide that no
director  shall be liable to the  registrant  or its  shareholders  for monetary
damages for breach of fiduciary duty,  provided that the liability of a director
is not  limited  (i) for any  breach of the  director's  duty of  loyalty to the
registrant or its shareholders,  (ii) for acts or omissions not in good faith or
which involve  intentional  misconduct or knowing violation of law, (iii) an act
related to an unlawful  stock  repurchase  or repayment of a dividend,  (iv) any
transaction from which such director derived an improper personal benefit or (v)
an act or omission for which the  liability of a director is expressly  provided
by law.

         Article IX of the registrant's  bylaws provides,  in general,  that the
registrant  shall  indemnify its directors and officers under the  circumstances
defined under the Texas  Business  Corporation  Act. The Company has obtained an
insurance  policy  insuring the  directors  and officers of the Company  against
certain  liabilities,  if any, that arise in connection  with the performance of
their duties on behalf of the Company and its subsidiaries.

Item 7.  Exemption from Registration Claimed.

         Not applicable.

Item 8.  Exhibits.

  4(a)    Non-Qualified Stock Option Plan of Amrion, Inc.

  4(b)    Form of Non-Qualified Stock Option Agreement

  4(c)    1994 Non-Employee Director Stock Option Plan of Amrion, Inc.

  4(d)    Form of Non-Employee Director Stock Option Agreement

  5       Opinion of Crouch & Hallett, L.L.P.

  23(a)   Consent of KPMG Peat Marwick L.L.P.

  23(b)   Consent of Crouch & Hallett, L.L.P. (included as part of Exhibit 5)

          All exhibits filed herewith.


                                      -2-
<PAGE>


Item 9.  Undertakings.

          (1)     The undersigned registrant hereby undertakes:

                  (a) To file,  during any  period in which  offers or sales are
          being made, a post-effective  amendment to this registration statement
          to  include  any  material  information  with  respect  to the plan of
          distribution not previously disclosed in the registration statement or
          any material change to such information in the registration statement;
          and

                  (b) That, for the purpose of determining  any liability  under
          the Securities Act of 1933, each such  post-effective  amendment shall
          be  deemed  to  be  a  new  registration  statement  relating  to  the
          securities offered therein, and the offering of such securities at the
          time shall be deemed to be the initial bona fide offering thereof; and

                  (c) To remove from  registration by means of a  post-effective
          amendment any of the securities  being  registered which remain unsold
          at the termination of the offering.

          (2) The undersigned registrant hereby undertakes that, for purposes of
determining  any liability  under the Securities Act of 1933, each filing of the
registrant's  annual  report  pursuant to Section  13(a) or Section 15(d) of the
Securities  Exchange  Act of 1934  (and,  where  applicable,  each  filing of an
employee  benefit  plan's  annual  report  pursuant  to  Section  15(d)  of  the
Securities  Exchange  Act of 1934)  that is  incorporated  by  reference  in the
registration  statement  shall  be  deemed  to be a new  registration  statement
relating to the securities offered therein,  and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.

          (3)  Insofar as  indemnification  for  liabilities  arising  under the
Securities Act of 1933 may be permitted to directors,  officers and  controlling
persons of the registrant pursuant to the certificate of incorporation or bylaws
of the  registrant or  otherwise,  the  registrant  has been advised that in the
opinion of the  Securities  and  Exchange  Commission  such  indemnification  is
against public policy as expressed in the Act and is, therefore,  unenforceable.
In the event that a claim for  indemnification  against such liabilities  (other
than the payment by the  registrant of expenses  incurred or paid by a director,
officer or controlling person of the registrant in the successful defense of any
action, suit or proceeding) is asserted by such director, officer or controlling
person in connection with the securities being registered,  the registrant will,
unless in the opinion of its counsel the matter has been settled by  controlling
precedent,  submit to a court of appropriate  jurisdiction  the question whether
such  indemnification by it is against public policy as expressed in the Act and
will be governed by the final adjudication of such issue.

                                      -3-
<PAGE>


                                      II-1

                                   SIGNATURES


          Pursuant  to the  requirements  of the  Securities  Act  of  1933,  as
amended, the registrant certifies that it has reasonable grounds to believe that
it meets all of the requirements for filing on Form S-8 and has duly caused this
registration statement to be signed on its behalf by the undersigned,  thereunto
duly  authorized,  in the City of Austin and the State of Texas, on the 16th day
of September 1997.


                                          WHOLE FOODS MARKET, INC.


                                          By:  /s/Glenda J. Flanagan
                                               ------------------------------
                                                 Glenda J. Flanagan, Vice
                                                 President and Chief Financial
                                                 Officer


          Pursuant  to the  requirements  of the  Securities  Act  of  1933,  as
amended,  this  registration  statement  has been signed below by the  following
persons in the capacities and on September 16, 1997.

Signature                            Title
- ---------                            -----


                                     Chairman of the Board
- ----------------------------         and Director                  
John P. Mackey                       (Principal Executive Officer) 
                                     

/s/ Glenda J. Flanagan               Chief Financial Officer
- ----------------------------         (Principal Financial Officer and Accounting
Glenda J. Flanagan                    Officer)                  

/s/ Dr. Cristina G. Banks            Director
- ---------------------------- 
Dr. Cristina G. Banks

/s/ Dr. John B. Elstrott             Director
- ----------------------------
Dr. John B. Elstrott

                                      II-1


<PAGE>
                                    
/s/ Avram J. Goldberg                Director
- ---------------------
Avram J. Goldberg


/s/ Fred "Chico" Larger              Director
- -----------------------
Fred "Chico" Lager


                                     Director
- -----------------------
Linda A. Mason


                                     Director
- -------------------------
Dr. Ralph Z. Sorenson


                                     Director
- -------------------------
David Dupree








                                      II-2
<PAGE>


                                       E-1

                                INDEX TO EXHIBITS


         4(a)    1994 Non-Qualified Stock Option Plan of Amrion, Inc.

         4(b)    Form of Non-Qualified Stock Option Agreement

         4(c)    1994 Non-Employee Director Stock Option Plan of Amrion, Inc.

         4(d)    Form of Non-Employee Director Stock Option Agreement 
                 
         5       Opinion of Crouch & Hallett, L.L.P.

         23(a)   Consent of KPMG Peat Marwick L.L.P.

         23(b)   Consent of Crouch & Hallett, L.L.P. (included as part of 
                 Exhibit 5).

                 All exhibits filed herewith.



                                  AMRION, INC.
                         NON-QUALIFIED STOCK OPTION PLAN


         Purposes  of and  Benefits  Under the Plan.  This  Non-Qualified  Stock
Option Plan (the "Plan") is intended to encourage  stock ownership by employees,
officers  and employee  directors of AMRION,  INC.,  its  divisions,  Subsidiary
corporations  and  Parent  corporations  (the  "Corporation"),  so that they may
acquire or increase their proprietary interest in the Corporation, to (i) induce
qualified  persons to become  employees,  officers or employee  directors of the
Corporation;  (ii) reward employees and employee  directors for past services to
the  Corporation  and (iii) encourage such persons to remain in the employ of or
associated with the Corporation and to put forth maximum efforts for the success
of the business of the Corporation.

         Options granted by the Committee pursuant to this Plan shall constitute
"non-qualified stock options" ("Non-Qualified Stock Options").
     
     1.  Definitions.  
         ----------- 
     As used in this  Plan,  the  following  words and  phrases  shall  have the
meanings indicated:

     (a) "Board" means the Board of Directors of the Corporation.

     (b) "Code" means  Internal  Revenue  Code of 1986,  as amended from time to
time.

     (c) "Committee" means the Compensation Committee appointed by the Board, if
one has been appointed. If no Committee has been appointed, the term "Committee"
shall mean the Board.

     (d) "Common Stock" mean the Corporation's $.0011 par value common stock.
 
     (e) "Disability" means a Recipient's inability to engage in any substantial
gainful  activity  by reason of any  medically  determinable  physical or mental
impairment  that can be expected to result in death or that has lasted or can be
expected  to last for a  continuous  period of not less than 12 months,  or such
other  meaning  ascribed  in  Section  22(e)(3)  of the  Code  or any  successor
provision.  If  the  Recipient  has a  disability  insurance  policy,  the  term
"Disability"  shall be as defined therein;  provided that said definition is not
inconsistent  with the meaning  ascribed in Section  22(e)(3) of the Code or any
successor provision. If the Recipient has a disability insurance policy, the

<PAGE>

term "Disability" shall be as defined therein;  provided that said definition is
not inconsistent  with the meaning ascribed in Section 22 (e) (3) of the Code or
any successor provision.

     (f)"Exchange  Act" means  Securities  Exchange Act of 1934, as amended from
time to time.

     (g) "Fair Market Value" per share as of a particular date means the average
of the  last  sale  price of the  Corporation's  Common  Stock  for the ten days
preceding the date of grant as reported on a national  securities exchange or on
the  NASDAQ  National  Market  System  or,  if the  quotation  for the last sale
reported is not available for the Corporation's Common Stock, the average of the
closing bid and asked prices of the Corporation's  Common Stock for the ten days
preceding the date of grant as reported by NASDAQ or on the electronic  bulletin
board or, if none, the National  Quotation  Bureau,  Inc.'s "Pink Sheets" or, if
such quotations are unavailable,  the value determined by the Committee Board in
accordance with its discretion in making a bona fide,  good faith  determination
of fair market value.  Fair Market Value shall be determined  without  regard to
any restriction other than a restriction which, by its terms, never will lapse.

     (h) "Option" means a Non-statutory Stock Option.

     (i) "Option  Price" means the purchase  price of the shares of Common Stock
covered by an Option determined in accordance with Section 7(b) hereunder.

     (j)  "Parent"  means any  corporation  which is a "parent  corporation"  as
defined in Section 424(e) of the Code, with respect to the Corporation.

     (k) "Plan" means this 1994 Stock Option Plan.

     (l) "Recipient" means any person granted an Option hereunder.

     (m) "Securities Act" means the Securities Act of 1933, as amended from time
to time.

     (n) "Subsidiary" means any corporation which is a "subsidiary  corporation"
as defined in Section 424(f) of the Code, with respect to the Corporation.

                                       -2-

<PAGE>

     2.  Administration.
        --------------
     (a) The Plan shall be  administered  by the Committee.  The Committee shall
have the authority in its discretion,  subject to and not inconsistent  with the
express  provisions of the Plan, to administer  the Plan and to exercise all the
powers and authorities either specifically conferred under the Plan or necessary
or advisable in the administration of the Plan, including the authority to grant
Options;  to determine  the vesting  schedules and other  restrictions,  if any,
relating to Options;  to determine the Option Price; to determine the persons to
whom, and the time or times at which, Options shall be granted; to determine the
number of shares to be covered by each Option;  to  determine  Fair Market Value
per share;  to interpret  the Plan;  to  prescribe,  amend and rescind rules and
regulations  relating to the Plan; to determine the terms and  provisions of the
Option agreements (which need not be identical)  entered into in connection with
Options  granted  under the Plan;  and to make all other  determinations  deemed
necessary or advisable  for the  administration  of the Plan.  The Committee may
delegate  to  one or  more  of  its  members  or to  one  or  more  agents  such
administrative duties as it may deem advisable,  and the Committee or any person
to whom it has  delegated  duties as aforesaid may employ one or more persons to
render  advice with respect to any  responsibility  the Committee or such person
may have under the Plan.

     (b)  Options  granted  under the Plan shall be  evidenced  by duly  adopted
resolutions  of the  Committee  included  in the minutes of the meeting at which
they are adopted or in a unanimous written consent.

     (c) The Committee  shall  endeavor to administer the Plan and grant Options
hereunder in a manner that is compatible with the obligations of persons subject
to Section 16 of the Exchange Act  ("Section 16  Persons"),  however  compliance
with  Section 16 is a personal  responsibility  of each Section 16 person and is
not the  responsibility  of the  Corporation  or the  Committee,  or any  person
thereof.  None of the Committee,  the Board or the Corporation  shall assume any
legal  responsibility  for a Recipient's  compliance with his obligations  under
Section 16 of the Exchange Act. Any Option granted hereunder which would subject
or subjects the  Recipient to liability  under Section 16(b) of the Exchange Act
is void ab initio as if it had never been granted.

                                      -3-

<PAGE>


     (d) No member of the  Committee or the Board shall be liable for any action
taken or determination made in good faith with respect to the Plan or any Option
granted hereunder.

     3.  Eligibility. 
         ------------        
     (a) Subject to certain  limitations  hereinafter set forth,  Options may be
granted to employees,  officers and employee  directors of the  Corporation.  In
determining  the  persons to whom  Options  shall be  granted  and the number of
shares to be covered by each Option,  the Committee  shall take into account the
duties of the respective persons,  their present and potential  contributions to
the success of the  Corporation  and such other factors as the  Committee  shall
deem relevant to accomplish the purposes of the Plan.

     (b) A  Recipient  shall be  eligible  to receive  more than one grant of an
Option during the term of the Plan, on the terms and subject to the restrictions
herein set forth.

     4. Stock Reserved.
        ---------------
     (a) The stock subject to Options hereunder shall be shares of Common Stock.
Such shares,  in whole or in part,  may be  authorized  but  unissued  shares or
shares that shall have been or that may be  reacquired by the  Corporation.  The
aggregate  number of shares of Common  Stock as to which  Options may be granted
from time to time under the Plan (the  "Available  Shares")  initially shall not
exceed  511,000  shares.  The  number of  Available  Shares  shall be subject to
adjustment as provided in Section 7(h) hereof.

     (b) If any  outstanding  Option under the Plan for any reason expires or is
terminated  without  having been  exercised in full,  the shares of Common Stock
allocable to the unexercised  portion of such Option shall become  available for
subsequent  grants of  Options  under the Plan  unless  the Plan shall have been
terminated.

     5.  Grant of Options  under Plan. 
         -----------------------------
 Options  shall be granted  under the Plan at the discretion of the Committee in
accordance with the provisions of Section 7 hereof.

     6.  Terms and Conditions of Options. 
         --------------------------------
     Each Option  granted  pursuant to the Plan shall be  evidenced by a written
Option  agreement  between the  Corporation  and the Recipient,  which agreement
substantially  shall be in the form of Exhibit A hereto as modified from time to
time by the  Committee  in its  discretion,  and which shall  comply with and be
subject to the following terms and conditions:

                                      -4-
<PAGE>

     (a) Number of Shares.
         -----------------
     Each  Option  agreement  shall  state the number of shares of Common  Stock
covered by the Option.

     (b) Option Price.
         -------------
      Each  Option  agreement  shall  state  the  Option  Price, which  shall be
determined by the Committee subject only to the following restrictions:

          (1) Option granted under the Plan shall be at a price no less than 80%
     of  the  Fair  Market  Value  per  share  on  the  date  of  grant  of  the
     Non-statutory Stock Option.

          (2) The Option  Price  shall be subject to  adjustment  as provided in
     Section 7(h) hereof.

     (c) Term of Option.
         ---------------
     Each Option  agreement shall state the period during and times at which the
Option shall be exercisable; provided, however:

          (1) The date on which  the  Committee  adopts a  resolution  expressly
     granting  an Option  shall be  considered  the day on which such  Option is
     granted,  unless a future date is  specified in the  resolution;  provided,
     however,  the  Recipient  shall  have no rights  under the grant  until the
     Recipient has executed an Option agreement with respect to such Option.

          (2) The  exercise  period  shall not exceed ten years from the date of
     grant of the Option.

          (3) The Committee shall have the authority to accelerate or extend the
     exercisability  of any  outstanding  Option  at such  time and  under  such
     circumstances as it, in its sole discretion, deems appropriate. No exercise
     period may be extended to increase the term of the Option  beyond ten years
     from the date of the grant.

                                      -5-

<PAGE>


          (4) The  exercise  period shall be subject to earlier  termination  as
     provided  in  Sections  7(e) and 7(f)  hereof  and,  furthermore,  shall be
     terminated  upon  surrender  of the  Option by the  holder  thereof if such
     surrender has been authorized in advance by the Committee.

     (d) Method of Exercise and Medium and Time of Payment.
         --------------------------------------------------

               (1) An Option may be  exercised  as to any or all whole shares of
          Common Stock as to which it then is exercisable.

               (2) Each  exercise  of an Option  granted  hereunder,  whether in
          whole or in part,  shall be by written  notice to the secretary of the
          Corporation designating the number of shares as to which the Option is
          being  exercised,  and shall be  accompanied by payment in full of the
          Option Price for the number of shares so designated, together with any
          written statements required by any applicable securities laws.

               (3) The  Option  Price  shall be paid in cash or shares of Common
          Stock  having a Fair Market  Value equal to such Option  Price or in a
          combination  of cash  and  shares  and,  subject  to  approval  of the
          Committee,  may be effected  in whole or in part with monies  received
          from the  Corporation at the time of exercise as a  compensatory  cash
          payment.

               (4)  Applicable  withholding  taxes  shall be paid in the  manner
          specified by Section 9 hereof.

     (e) Termination. 
         ------------
     Except as  provided  herein,  an Option  may not be  exercised  unless  the
Recipient then is an employee,  officer or employee  director of the Corporation
or a Subsidiary  of or Parent to the  Corporation,  and unless the Recipient has
remained  continuously  as an  employee,  officer or  employee  director  of the
Corporation since the date of grant of the Option.

               (1)  If  the  Recipient  ceases  to be an  employee,  officer  or
          employee  director of the Corporation or a Subsidiary or Parent to the
          Corporation (other than by reason of death, Disability or retirement),
          other  than  for  cause,  all  Options  theretofore  granted  to  such
          Recipient but not  theretofore  exercised shall terminate three months
          after the date the  Recipient  ceased to be an  employee,  officer  or
          employee director of the Corporation.

                                      -6-

<PAGE>


               (2) Nothing in the Plan or in any Option granted  hereunder shall
          confer  upon an  individual  any right to continue in the employ of or
          other  relationship  with the Corporation or interfere in any way with
          the right of the  Corporation  to terminate  such  employment or other
          relationship between the individual and the Corporation.

(f)   Death,    Disability    or    Retirement    of   Recipient.
      -----------------------------------------------------------

If a Recipient shall die while an employee,  officer or employee director of the
Corporation,  or if the  Recipient's  employment,  officer or employee  director
status,  shall  terminate by reason of  Disability  or  retirement,  all Options
theretofore  granted to such  Recipient,  whether or not otherwise  exercisable,
unless earlier  terminated in accordance  with their terms,  may be exercised by
the Recipient or by the Recipient's estate or by a person who acquired the right
to exercise such Options by bequest or inheritance or otherwise by reason of the
death or Disability of the Recipient, at any time within one year after the date
of death, Disability or retirement of the Recipient.

(g) Transferability Restriction.
    ----------------------------             
         
          (1) Options  granted  under the Plan shall not be  transferable  other
     than by will or by the laws of descent  and  distribution  or pursuant to a
     qualified domestic relations order as defined by the Code or Title I of the
     Employee  Retirement  Income Security Act of 1974, or the rules thereunder.
     Options may be exercised, during the lifetime of the Recipient, only by the
     Recipient and thereafter only by his legal representative.

          (2) Any attempted sale,  pledge,  assignment,  hypothecation  or other
     transfer of an Option contrary to the provisions hereof and the levy of any
     execution,  attachment or similar  process upon an Option shall be null and
     void and without force or effect and shall result in a  termination  of the
     Option.

                                      -7-

<PAGE>


          (3)(A) As a condition  to the  transfer of any shares of Common  Stock
     issued upon exercise of an Option granted under this Plan, the  Corporation
     may require an opinion of counsel,  satisfactory to the Corporation, to the
     effect that such transfer will not be in violation of the Securities Act or
     any  other  applicable  securities  laws or that  such  transfer  has  been
     registered  under federal and all  applicable  state  securities  laws. (B)
     Further,  the Corporation shall be authorized to refrain from delivering or
     transferring  shares of  Common  Stock  issued  under  this Plan  until the
     Committee  determines  that such  delivery  or  transfer  will not  violate
     applicable   securities   laws  and  the  Recipient  has  tendered  to  the
     Corporation  any  federal,  state or local tax owed by the  Recipient  as a
     result of  exercising  the Option or disposing of any Common Stock when the
     Corporation  has a legal liability to satisfy such tax. (C) The Corporation
     shall not be liable for damages due to delay in the delivery or issuance of
     any stock certificate for any reason whatsoever, including, but not limited
     to, a delay caused by listing  requirements  of any securities  exchange or
     any registration  requirements  under the Securities Act, the Exchange Act,
     or under  any other  state or  federal  law,  rule or  regulation.  (D) The
     Corporation  is under no obligation to take any action or incur any expense
     in order to  register  or qualify  the  delivery  or  transfer of shares of
     Common Stock under  applicable  securities laws or to perfect any exemption
     from such registration or qualification.  (E) Furthermore,  the Corporation
     will not be liable to any  Recipient  for  failure to  deliver or  transfer
     shares of Common Stock if such failure is based upon the provisions of this
     paragraph.

          (h) Effect of Certain Changes.
              --------------------------

               (1) If there is any  change  in the  number  of  shares of Common
          Stock  through  the  declaration  of stock  dividends,  or  through  a
          recapitalization   resulting  in  stock  splits,  or  combinations  or
          exchanges  of such  shares,  the  number of  shares  of  Common  Stock
          available  for  Options  and the  number  of such  shares  covered  by
          outstanding   Options,  and  the  exercise  price  per  share  of  the
          outstanding  Options,   shall  be  proportionately   adjusted  by  the
          Committee  to reflect any increase or decrease in the number of issued
          shares of Common Stock; provided,  however, that any fractional shares
          resulting from such adjustment shall be eliminated.


               (2) In the event of the proposed  dissolution  or  liquidation of
          the Corporation,  or any corporate separation or division,  including,
          but not limited to,  split-up,  split-off or spin-off,  or a merger or
          consolidation  of  the  Corporation  with  another  corporation,   the
          Committee may provide that the holder of each Option then  exercisable
          shall have the right to  exercise  such  Option  (at its then  current
          Option  Price)  solely  for the kind and amount of shares of stock and
          other securities, property, cash or any combination thereof receivable
          upon such dissolution,  liquidation, corporate separation or division,
          or merger  or  consolidation  by a holder  of the  number of shares of
          Common  Stock  for  which  such  Option  might  have  been   exercised
          immediately  prior  to such  dissolution,  liquidation,  or  corporate
          separation  or  division,  or  merger  or  consolidation;  or  in  the
          alternative  the Committee may provide that each Option  granted under

                                      -8-
<PAGE>

          the  Plan  shall  terminate  as of a  date  fixed  by  the  Committee;
          provided,  however,  that not less than 30 days' written notice of the
          date so fixed  shall be given to each  Recipient,  who shall  have the
          right,  during the period of 30 days  preceding such  termination,  to
          exercise  the  Option  as to all or any part of the  shares  of Common
          Stock covered thereby,  including shares as to which such Option would
          not otherwise be exercisable.

               (3)  Paragraph  (2) of this  Section  7(h)  shall  not apply to a
          merger or  consolidation  in which the  Corporation  is the  surviving
          corporation  and  shares of Common  Stock  are not  converted  into or
          exchanged for stock, securities of any other corporation,  cash or any
          other thing of value.  Notwithstanding the preceding sentence, in case
          of any  consolidation  or  merger  of  another  corporation  into  the
          Corporation in which the Corporation is the surviving  corporation and
          in which there is a reclassification  or change (including a change to
          the right to receive  cash or other  property) of the shares of Common
          Stock  (other than a change in par value,  or from par value to no par
          value, or as a result of a subdivision or  combination,  but including
          any  change  in such  shares  into two or more  classes  or  series of
          shares), the Committee may provide that the holder of each Option then
          exercisable  shall have the right to exercise  such Option  solely for
          the kind and amount of shares of stock and other securities (including
          those  of any new  direct  or  indirect  Parent  of the  Corporation),
          property,  cash  or  any  combination  thereof  receivable  upon  such
          reclassification, change, consolidation or merger by the holder of the
          number of shares of Common Stock for which such Option might have been
          exercised.

               (4) If there is a change in the Common  Stock of the  Corporation
          as presently  constituted,  which is limited to a change of all of its
          authorized shares with par value into the same number of shares with a
          different par value or without par value,  the shares  resulting  from
          any such  change  shall be deemed to be the  Common  Stock  within the
          meaning of the Plan.

               (5) To the extent that the foregoing  adjustments relate to stock
          or securities of the Corporation,  such  adjustments  shall be made by
          the  Committee,  whose  determination  in that respect shall be final,
          binding and conclusive.

                                      -9-

<PAGE>


               (6)  Notwithstanding  any other  provision  of this Section 7, no
          adjustment  required by this  Section 7 shall be made if the effect of
          such  adjustment is less than ten percent of the current  Option Price
          or number  shares  subject to Options  granted  under this Plan.  Such
          adjustment  shall only be made when the cumulative  effect of all such
          adjustments  shall be  equal to or  greater  than ten  percent  of the
          current  Option Price or number of shares  subject to Options  granted
          under this Plan.

               (7)  Except as  expressly  provided  in this  Section  7(h),  the
          Recipient  shall  have no  rights  by  reason  of any  subdivision  or
          consolidation  of shares of stock of any class or the  payment  of any
          stock  dividend  or any other  increase  or  decrease in the number of
          shares  of  stock  of any  class  or by  reason  of  any  dissolution,
          liquidation,  merger,  or consolidation or spin-off of assets or stock
          of another corporation;  and any issue by the Corporation of shares of
          stock of any class, or securities  convertible into shares of stock of
          any class, shall not affect, and no adjustment by reason thereof shall
          be made with respect to, the number or price of shares of Common Stock
          subject to the  Option.  The grant of an Option  pursuant  to the Plan
          shall not affect in any way the right or power of the  Corporation  to
          make adjustments, reclassifications, reorganizations or changes of its
          capital or business  structures  or to merge or to  consolidate  or to
          dissolve,  liquidate or sell,  or transfer all or part of its business
          or assets.

     (i) Rights as Shareholder - Non-Distributive Intent.
         ------------------------------------------------
          (1) Neither a person to whom an Option is granted,  nor such  person's
     legal representative,  heir, legatee or distributee,  shall be deemed to be
     the  holder  of, or to have any  rights of a holder  with  respect  to, any
     shares  subject to such Option until after the Option is exercised  and the
     shares are issued to the person exercising such Option.

          (2) Upon exercise of an Option at a time when there is no registration
     statement  in effect  under  the  Securities  Act  relating  to the  shares
     issuable upon  exercise,  shares may be issued to the Recipient only if the
     Recipient  represents and warrants in writing to the  Corporation  that the
     shares  purchased are being  acquired for investment and not with a view to
     the  distribution  thereof and provides  the  Corporation  with  sufficient
     information to establish an exemption from the registration requirements of
     the Securities Act. A form of subscription  agreement is attached hereto as
     Exhibit B.
                                      -10-

<PAGE>

          (3) No shares  shall be issued upon the  exercise of an Option  unless
     and  until  there  shall  have  been  compliance  with any then  applicable
     requirements  of the  Securities  and  Exchange  Commission,  or any  other
     regulatory agencies having jurisdiction over the Corporation.

          (4)  No  adjustment   shall  be  made  for   dividends   (ordinary  or
     extraordinary,   whether  in  cash,   securities  or  other   property)  or
     distribution or other rights for which the record date is prior to the date
     such  stock  certificate  is issued,  except as  provided  in Section  7(h)
     hereof.

     (j) Other Provisions.
         -----------------
     Option agreements  evidencing  Options granted under the Plan shall contain
such  other  provisions,   including,  without  limitation,  the  imposition  of
restrictions upon the exercise of an Option.

     7. Acceleration of Exercisability of Options upon Change in Control.
        -----------------------------------------------------------------
     (a) Upon a Hostile  Change  in  Control  of the  Corporation,  all  Options
theretofore  granted under the Plan and not previously  exercisable shall become
fully  exercisable  to the same  extent  and in the same  manner  as if they had
become  exercisable  by  passage  of time in  accordance  with the  terms of the
Option.

     (b) For  purposes  of Section 8 (a), a "Hostile  Change in  Control" of the
Corporation  shall mean the  commencement  of a tender  offer or exchange  offer
(other than an offer by the Corporation)  which by its terms could result in the
acquisition  by an entity,  person or group of 15% or more of the  Corporation's
Common Stock,  provided such tender offer is not  recommended  for acceptance to
the shareholders of the Corporation by the Corporation's Board of Directors.

     (c) The  Committee,  at its  discretion,  may provide that Options  granted
under the Plan shall become  exercisable  in full upon the  occurrence of events
other than a Hostile  Change in  Control as  provided  by  Section  8(a)  hereof
("Accelerating Events"); provided, however, that the Accelerating Events comply,
and are no more  permissive  than the following  provision:  In the event of any
merger  or   consolidation  in  which  the  Corporation  is  not  the  surviving
corporation or any sale or transfer by the  Corporation of all or  substantially
all of its assets or any tender offer or exchange offer for or the  acquisition,
directly or indirectly,  by any person or group of all or a majority of the then
outstanding voting securities of the Corporation,  all Options granted under the
    

                                      -11-

<PAGE>

Plan shall become  exercisable in full,  notwithstanding  any other provision of
the Plan or of any outstanding Options granted thereunder,  including provisions
providing for staggered  vesting of options,  on and after (i) the fifteenth day
prior to the effective  date of such merger,  consolidation,  sale,  transfer or
acquisition  or (ii) the date of  commencement  of such tender offer or exchange
offer, as the case may be. Notwithstanding the foregoing,  in no event shall any
Option be exercisable  after the date of  termination of the exercise  period of
such Option specified in Section 7(c).


     (d) The  Change of  Control  provision  for each  Option  granted  shall be
contained in the written Option Agreement evidencing the Option.

     8.  Agreement by Recipient Regarding Taxes.
         --------------------------------------

     (a) Each  Recipient  agrees that upon  exercise of an Option  granted under
this Plan,  in  addition  to the  payment of the  Exercise  Price as provided in
Section 7(d) hereof,  the  Recipient  shall pay in cash to the  Corporation,  an
amount sufficient to allow the Corporation to pay federal, state and local taxes
of any kind required by law to be withheld upon the exercise of such Option from
any payment of any kind otherwise due to the Recipient.

     (b) Each Option Recipient must acknowledge the possible  availability of an
election under Section 83(b) of the Code, or any successor provision.

     9. Term of Plan.
        -------------
     Options may be granted under this Plan from time to time within a period of
five years from the date the Plan is adopted by the Board.

       10.  Amendment and  Termination of the Plan.
            ---------------------------------------
     The  Committee  at any time and from time to time may  suspend,  terminate,
modify or amend the Plan. Except as provided in Section 7 hereof, no suspension,
termination,  modification  or  amendment of the Plan may  adversely  affect any
Option  previously  granted,  unless the  written  consent of the  Recipient  is
obtained.

                                      -12-
<PAGE>


     11. Assumption.
         -----------
     Subject to Section 7, the terms and conditions of any  outstanding  Options
granted  pursuant  to this Plan shall be assumed  by, be binding  upon and shall
inure  to the  benefit  of any  successor  corporation  to the  Corporation  and
continue to be governed by, to the extent  applicable,  the terms and conditions
of this Plan.  Such  successor  corporation  may but shall not be  obligated  to
assume this Plan.

     12. Termination of Right of Action.
         ------------------------------  
     Every right of action  arising out of or in connection  with the Plan by or
on behalf of the Corporation,  or by any shareholder of the Corporation  against
any past, present or future member of the Board, or against any employee,  or by
an employee (past,  present or future) against the Corporation,  irrespective of
the place  where an action may be brought and of the place of  residence  of any
such  shareholder,  director  or  employee,  will  cease  and be  barred  by the
expiration  of three  years from the date of the act or  omission  in respect of
which such right of action is  alleged to have risen or such  shorter  period as
may be provided by law.

     13. Adoption and Effective Date.
         ----------------------------

     (a) This Plan was approved by the Board of Directors of the  Corporation on
December 29, 1994. This Plan is effective as of such date subject to approval by
the Company's shareholders.


                                                    AMRION, INC.


                                                    By 
                                                      --------------------------
                                                      Mark S. Crossen, President


                                      -13-




                      NON-QUALIFIED STOCK OPTION AGREEMENT
                      ------------------------------------


     STOCK OPTION AGREEMENT made as of this ___ day of _______,  199__,  between
AMRION, INC., a Colorado  corporation (the "Corporation"),  and ________________
(the "Recipient").

     In accordance with its 1994 Non-Qualified Stock Option Plan (the "Plan"), a
copy  of  which  is  attached  and is  incorporated  herein  by  reference,  the
Corporation  desires,  in  connection  with the  services of the  Recipient,  to
provide the Recipient  with an  opportunity  to acquire  $.0011 par value common
stock  ("Common  Stock")  of the  Corporation  on  favorable  terms and  thereby
increase  the  Recipient's  proprietary  interest  in  the  Corporation  and  as
incentive  to put forth  maximum  efforts for the success of the business of the
Corporation.

     NOW,  THEREFORE,  in  consideration  of the premises  and mutual  covenants
herein set forth and other good and valuable consideration,  the Corporation and
the Recipient agree as follows:


     Confirmation  of  Grant  of  Option.  Pursuant  to a  determination  of the
Compensation  Committee  of the  Board  of  Directors  of the  Corporation  (the
"Committee")  (if such a Committee  has been  appointed)  or in the absence of a
Committee,  by the Board of  Directors of the  Corporation  (the "Board) made on
_______, ___ 1994 (the "Date of Grant"),  the Corporation,  subject to the terms
of the  Plan  and of this  Agreement,  confirms  that  the  Recipient  has  been
irrevocably granted on the Date of Grant, as a matter of separate inducement and
agreement,  and in addition  to and not in lieu of salary or other  compensation
for services,  a  Non-statutory  Stock Option  pursuant to Section 7 of the Plan
(the  "Option") to purchase an aggregate of ______ shares of Common Stock on the
terms and  conditions  herein set forth,  subject to  adjustment  as provided in
Paragraph 8 hereof.

     1. Option Price.
        -------------
     The Option  Price of shares of Common  Stock  covered by the Option will be
$_____ per share (the  "Option  Price")  subject to  adjustment  as  provided in
Paragraph 7(h) hereof.



<PAGE>


     2. Exercise of Option and Vesting Provisions.
        ------------------------------------------
     Except as  otherwise  provided  in Section 7 of the Plan and subject to the
vesting schedule  attached to this Agreement as Schedule "A, " the Option may be
exercised  in  whole  or in part at any  time  during  the  term of the  Option,
provided,  however,  no Option shall be exercisable  after the expiration of the
term thereof,  and no Option shall be exercisable unless the holder shall at the
time of exercise  have been an  employee,  officer or  employee  director of the
Corporation for a period of at least three months.

     The Option may be exercised, as provided in this Paragraph 3, by notice and
payment to the Corporation as provided in Paragraph 9 hereof and Section 7(d) of
the Plan.

     3. Term of Option.
        ---------------
     The term of the Option will be through __________, ____, subject to earlier
termination or cancellation  as provided in this Agreement.  Except as otherwise
provided in Paragraphs 8 and 9 hereof, the Option will not be exercisable unless
the  Recipient  shall,  at the time of  exercise,  be an  employee,  officer  or
employee director of the Corporation.

     The holder of the Option will not have any rights to dividends or any other
rights of a  shareholder  with respect to any shares of Common Stock  subject to
the  Option  until such  shares  shall have been  issued  (as  evidenced  by the
appropriate  transfer  agent of the  Corporation)  upon  purchase of such shares
through exercise of the Option.

     4. Change in Control.
        -----------------    

     (a) Upon a Hostile Change in Control of the Corporation,  as defined in the
Plan,  all  Options  theretofore  granted  under  the  Plan  and not  previously
exercisable  shall become fully  exercisable  to the same extent and in the same
manner as if they had become  exercisable by passage of time in accordance  with
the terms of the Option.

     5. Transferability Restriction.
        ----------------------------
     The Option may not be assigned,  transferred  or otherwise  disposed of, or
pledged or  hypothecated  in any way (whether by operation of law or  otherwise)
except in strict  compliance  with  Section  7(g) of the Plan.  Any  assignment,
transfer,  pledge,  hypothecation  or other  disposition  of the  Option  or any
attempt to make any such levy of  execution,  attachment  or other  process will
cause the Option to terminate  immediately upon the happening of any such event,
provided,  however,  that any such termination of the Option under the foregoing
provisions of this  Paragraph 5 will not prejudice any rights or remedies  which
the Corporation may have under this Agreement or otherwise.



<PAGE>


     6.  Exercise  Upon  Termination. 
         ----------------------------
     The  Recipient's  rights  to  exercise  this  Option  upon  termination  of
employment or cessation as an officer or employee director shall be as set forth
in Section 6(e) of the Plan.

     7. Death, Disability or Retirement of Recipient.
        ---------------------------------------------
     The Recipient's  rights to exercise this Option upon the death,  Disability
or  retirement  of the  Recipient  shall be as set forth in Section  6(f) of the
Plan.

     8.  Adjustments.
         ------------
     The Option shall be subject to  adjustment  upon the  occurrence of certain
events as set forth in Section 6(h) of the Plan.

     9. No Registration Obligation.
        ---------------------------
     The  Recipient  understands  that the  Option is not  registered  under the
Securities Act of 1933, as amended (the  "Securities  Act") and the  Corporation
has no obligation to register  under the Securities Act the Option or any of the
shares of Common Stock  subject to and issuable upon the exercise of the Option.
The Recipient  represents that the Option is being acquired by him and that such
shares  of  Common  Stock  will  be  acquired  by him  for  investment  and  all
certificates  for the shares  issued  upon  exercise of the Option will bear the
following  legend unless such shares are  registered  under the  Securities  Act
prior to their issuance:

         The shares  represented by this  Certificate  have not been  registered
         under  the  Securities  Act of 1933  (the  "Securities  Act"),  and are
         "restricted  securities"  as that term is defined in Rule 144 under the
         Securities  Act.  The  shares  may not be  offered  for  sale,  sold or
         otherwise  transferred  except  pursuant to an  effective  registration
         statement  under the  Securities  Act or pursuant to an exemption  from
         registration  under the Securities Act, the availability of which is to
         be established to the satisfaction of the Company.

     The  Recipient  further  understands  and  agrees  that the  Option  may be
exercised only if at the time of such exercise the Recipient and the Corporation
are able to establish the existence of an exemption from registration  under the
Securities Act and applicable state laws.

<PAGE>

     10. Notices.
         -------    

  Each notice  relating to this  Agreement will be in writing
and delivered in person or by certified mail to the proper  address.  Notices to
the  Corporation  shall be addressed to the Corporation c/o Jeffrey S. Williams,
Secretary,  at 6565 Odell Place,  Boulder,  Colorado 80301-3330.  Notices to the
Recipient or other person or persons then  entitled to exercise the Option shall
be addressed to the Recipient or such other person or persons at the Recipient's
address  below  specified.  Anyone  to whom a  notice  may be given  under  this
Agreement may designate a new address by notice to that effect given pursuant to
this Paragraph 10.

     11. Agreement by Recipient Regarding Taxes.
         ---------------------------------------

     (a) The Recipient  agrees that upon  exercise of an Option,  in addition to
the payment of the Exercise  Price as provided in Section 7(d) of the Plan,  the
Recipient shall pay in cash to the  Corporation,  an amount  sufficient to allow
the  Corporation  to pay federal,  state and local taxes of any kind required by
law to be withheld upon the exercise of such Option from any payment of any kind
otherwise due to the Recipient.

     (b) The Recipient  acknowledges  the possible  availability  of an election
under  Section  83(b) of the  Code and  agrees  to give the  Corporation  prompt
written  notice of any election  made by such person under  Section 83(b) of the
Code, or any similar provision thereof.

     12. Section 16 Compliance.
         ----------------------
     The Recipient  acknowledges  that it is solely  responsible  for filing all
reports that may be required under Section 16 of the Securities  Exchange Act of
1934,  and that the  filing of such  reports  is not the  responsibility  of the
Corporation or the Committee, or any person thereof.

     13. Approval of Counsel.
         -------------------
     The  exercise  of the Option and the  issuance  and  delivery  of shares of
Common Stock pursuant thereto shall be subject to approval by the  Corporation's
counsel of all legal matters in connection therewith,  including compliance with
the requirements of the Securities Act, the Securities  Exchange Act of 1934, as
amended, applicable state securities laws, the rules and regulations thereunder,
and the requirements of any national  securities  exchange upon which the Common
Stock then may be listed. 

     14. Benefits of Agreement. 
         ----------------------
     This  Agreement  will  inure to the  benefit  of and be  binding  upon each
successor  and  assign of the  Corporation.  All  obligations  imposed  upon the
Recipient and all rights granted to the Corporation under this Agreement will be
binding upon the Recipient's heirs, legal representatives and successors.



<PAGE>


     15. Governmental and Other Regulations.
         -----------------------------------
     The  exercise of the Option and the  Corporation's  obligation  to sell and
deliver shares upon the exercise of rights to purchase  shares is subject to all
applicable federal and state laws, rules and regulations,  and to such approvals
by any  regulatory or  governmental  agency which may, in the opinion of counsel
for the Corporation, be required.

     16. Incorporation of the Plan.
         --------------------------
     The Plan is attached hereto and  incorporated  herein by reference.  In the
event that any  provision in this  Agreement  conflicts  with a provision in the
Plan, the Plan shall govern.  All capitalized terms not otherwise defined herein
shall be as defined in the Plan.

     Executed  in the name and on behalf of the  Corporation  by one of its duly
authorized officers and by the Recipient all as of the date first above written.

                                                AMRION, INC.



                                                By______________________________
                                                  Name__________________________
                                                  Title_________________________

         The  undersigned   Recipient  understands  the  terms  of  this  Option
Agreement and the attached Plan and hereby agrees to comply therewith.

Date __________ ___, 19__                        _______________________________
                                                 Recipient: ____________________
                                                 Tax ID Number:_________________
                                                 Address:  _____________________
                                                 _______________________________
                                                 _______________________________






                                       3
<PAGE>




                                  AMRION, INC.
                                  ------------
                  1994 NON-EMPLOYEE DIRECTOR STOCK OPTION PLAN
                  --------------------------------------------


         Purpose;  Restrictions  on Amount  Available  Under the Plan. 
         -------------------------------------------------------------
This 1994 Formula Stock Option Plan (the "Plan") is intended to encourage  stock
ownership by directors of AMRION, INC. (the "Corporation") who are not employees
of the  Corporation  and,  therefore,  are precluded from  participation  in the
Corporation's  Non-Qualified  Stock Option Plan (the  "Non-Qualified  Plan") and
thereby to induce qualified persons to be willing to serve in such capacity.  It
is intended that options granted under this Plan shall constitute "non-qualified
stock options" ("Options").

     1. Definitions.
        -----------
As used in this Plan,  the  following  words and phrases shall have the meanings
indicated:

     (a) "Board" means the Board of Directors of the Corporation.

     (b) "Code" means  Internal  Revenue  Code of 1986,  as amended from time to
time.

     (c) "Committee" means the Compensation Committee appointed by the Board, if
one has been appointed. If no Committee has been appointed, the term "Committee"
shall mean the Board.

     (d) "Common Stock" mean the Corporation's $.0011 par value common stock.

     (e) "Disability" means a Recipient's inability to engage in any substantial
gainful  activity  by reason of any  medically  determinable  physical or mental
impairment  that can be expected to result in death or that has lasted or can be
expected  to last for a  continuous  period of not less than 12 months,  or such
other  meaning  ascribed  in  Section  22(e)(3)  of the  Code  or any  successor
provision.  If  the  Recipient  has a  disability  insurance  policy,  the  term
"Disability"  shall be as defined therein;  provided that said definition is not
inconsistent  with the meaning  ascribed in Section  22(e)(3) of the Code or any
successor provision.


<PAGE>
                                                      
     (f) "Exchange Act" means  Securities  Exchange Act of 1934, as amended from
time to time.

     (g) "Fair Market Value" per share as of a particular date means the average
of the  last  sale  price of the  Corporation's  Common  Stock  for the ten days
preceding the date of grant as reported on a national  securities exchange or on
the  NASDAQ  National  Market  System  or,  if the  quotation  for the last sale
reported is not available for the Corporation's Common Stock, the average of the
closing bid and asked prices of the Corporation's  Common Stock for the ten days
preceding the date of grant as reported by NASDAQ or on the electronic  bulletin
board or, if none, the National  Quotation  Bureau,  Inc.'s "Pink Sheets" or, if
such quotations are unavailable,  the value determined by the Committee Board in
accordance with its discretion in making a bona fide,  good faith  determination
of fair market value.  Fair Market Value shall be determined  without  regard to
any restriction other than a restriction which, by its terms, never will lapse.

     (h) "Option" means a Non-statutory Stock Option.

     (i) "Option  Price" means the purchase  price of the shares of Common Stock
covered by an Option determined in accordance with Section 6(b) hereunder.

     (j)  "Parent"  means any  corporation  which is a "parent  corporation"  as
defined in Section 424(e) of the Code, with respect to the Corporation.

     (k) "Plan" means this 1994 Stock Option Plan.

     (l) "Recipient" means any person granted an Option hereunder.

     (m) "Securities Act" means the Securities Act of 1933, as amended from time
to time.

     (n) "Subsidiary" means any corporation which is a "subsidiary  corporation"
as defined in Section 424(f) of the Code, with respect to the Corporation.

     2. Administration.
        ---------------

     (a) The Plan  shall be  administered  by the  Committee,  but this  Plan is
intended to be a "formula  plan" as that term is defined in Rule 16b-3 under the


                                        2
<PAGE>

Securities  Exchange Act of 1934,  as amended (the "1934 Act").  It is intended,
therefore, that Options granted hereunder qualify as exempt purchases under Rule
16b-3 of the 1934 Act.

     (b) The Committee  shall have the authority in its  discretion,  subject to
and not inconsistent with the express  provisions of the Plan, to administer the
Plan and to exercise all the powers and authorities either specifically  granted
to it under the Plan or  necessary or  advisable  in the  administration  of the
Plan,  including (without  limitation) the authority to: determine who qualifies
for the receipt of Options;  to determine  the  purchase  price of the shares of
Common  Stock  covered by each  Option  pursuant  to the  formula  (the  "Option
Price");  to  interpret  the Plan;  to  prescribe,  amend and rescind  rules and
regulations  relating to the Plan provided such actions are consistent with this
Plan; to determine the terms and provisions of the Option agreements (which need
not be  identical)  entered into in  connection  with Options  granted under the
Plan; and to make all other determinations deemed necessary or advisable for the
administration of the Plan.

         The  Committee  may delegate to one or more of its members or to one or
more  agents  such  administrative  duties  as it may  deem  advisable,  and the
Committee or any person to whom it has delegated  duties as aforesaid may employ
one or more  persons to render  advice with  respect to any  responsibility  the
Committee or such person may have under the Plan.

     (c) Because  this Plan is intended to be a formula  plan,  Options  granted
under  the  Plan  need  not be  evidenced  by duly  adopted  resolutions  of the
Committee.

     (d) The Committee  shall  endeavor to administer the Plan and grant Options
hereunder in a manner that is compatible with the obligations of persons subject
to Section 16 of the Exchange Act  ("Section 16  Persons"),  however  compliance
with  Section 16 is a personal  responsibility  of each Section 16 person and is
not the  responsibility  of the  Corporation  or the  Committee,  or any  person
thereof.  None of the Committee,  the Board or the Corporation  shall assume any
legal  responsibility  for a Recipient's  compliance with his obligations  under
Section 16 of the Exchange Act. Any Option granted hereunder which would subject
or subjects the  Recipient to liability  under Section 16(b) of the Exchange Act
is void ab initio as if it had never been granted.

                                       3

                                       
<PAGE>

     (e) No member of the  Committee  shall be liable  for any  action  taken or
determination  made in good faith with respect to the Plan or any Option granted
hereunder.

     3. Eligibility.
        ------------
Only directors of the  Corporation  who are not employees of the Corporation are
eligible to receive  Options  granted  pursuant  hereto.  A  Recipient  shall be
eligible  to  receive  more than one grant of an Option  during  the term of the
Plan, on the terms and subject to the restrictions herein set forth.

     4. Stock Reserved.
        ---------------

     (a) The stock subject to Options hereunder shall be shares of Common Stock.
Such shares,  in whole or in part,  may be  authorized  but  unissued  shares or
shares that shall have been or that may be  reacquired by the  Corporation.  The
aggregate  number of shares of Common  Stock as to which  Options may be granted
from  time to time  under the Plan  shall  not  exceed  70,000.  The  limitation
established  by the  preceding  sentences  shall be  subject  to  adjustment  as
provided in Section 6(g) hereof.

     (b) If any  outstanding  Option under the Plan for any reason expires or is
terminated  without  having been  exercised  in full the shares of Common  Stock
allocable to the unexercised  portion of such Option shall become  available for
subsequent  grants of  Options  under the Plan,  unless the Plan shall have been
terminated.

     5. Terms and  Conditions of Options.
        ---------------------------------
Each Option granted  pursuant to the Plan shall be evidenced by a written Option
agreement   between  the   Corporation   and  the  Recipient,   which  agreement
substantially  shall be in the form of Exhibit "A"  attached  hereto as modified
from time to time by the  Committee  in its  discretion,  and which shall comply
with and be subject to the following terms and conditions:

     (a) Grant.
         ------
On December 31, 1994,  and on December 31st of each  succeeding  year during the
term of this Plan,  each director of the  Corporation  who is not an employee of
the Corporation  shall be automatically  granted an Option to acquire the number
of shares of Common Stock at the Option  Price  described in paragraph 6 (b) and
corresponding to the table below:
                                       4

                                       
<PAGE>

Grant Option Schedule:

Year                       1994     1995      1996   1997     1998

Number of Options          3,000    3,000    3,000   3,000    3,000

The Options will be exercisable  for five years from the date of the grant,  and
subject to the other terms and conditions hereof.

     (b) Option Price. 
         -------------
Options  granted  under this Plan will have an Option Price equal to the average
of the  Fair  Market  Value  of the  Common  Stock  for  the  ten  trading  days
immediately  preceding  the date of grant.  The Option Price shall be subject to
adjustment as provided in Section 6(g) hereof.

     (c) Method of Exercise and Medium and Time of Payment.
         --------------------------------------------------

          (1) An Option may be exercised as to any or all whole shares of Common
     Stock as to which it then is exercisable.

          (2) Each exercise of an Option granted hereunder,  whether in whole or
     in part,  shall be by written  notice to the  secretary of the  Corporation
     designating the number of shares as to which the Option is being exercised,
     and shall be  accompanied  by payment  in full of the Option  Price for the
     number  of shares  so  designated,  together  with any  written  statements
     required by any applicable securities laws.

          (3) The Option  Price shall be paid in cash or shares of Common  Stock
     having a Fair Market Value equal to such Option  Price or in a  combination
     of cash and  shares  and,  subject to  approval  of the  Committee,  may be
     effected in whole or in part with monies  received from the  Corporation at
     the time of exercise as a compensatory cash payment.

          (4) Applicable withholding taxes shall be paid in the manner specified
     by Section 9 hereof.

     (d) Termination.
         ------------
Except as provided  herein,  an Option may not be exercised unless the Recipient
then is an employee,  officer or director of the  Corporation or a Subsidiary of
or Parent to the Corporation, and unless the Recipient has remained continuously
as an employee,  officer or director of the Corporation  since the date of grant
of the Option.

          (1) If the Recipient ceases to be an employee,  officer or director of
     the Corporation or a Subsidiary or Parent to the Corporation (other than by

                                       5

                                       
<PAGE>

     reason of death,  Disability  or  retirement),  other than for  cause,  all
     Options theretofore granted to such Recipient but not theretofore exercised
     shall terminate  three months after the date the Recipient  ceased to be an
     employee, officer or director of the Corporation.

          (2)  Nothing  in the Plan or in any  Option  granted  hereunder  shall
     confer upon an  individual  any right to continue in the employ of or other
     relationship with the Corporation or interfere in any way with the right of
     the Corporation to terminate such employment or other relationship  between
     the individual and the Corporation.

     (e) Death,  Disability or Retirement of Recipient.
         ----------------------------------------------
If a  Recipient  shall  die  while  an  employee,  officer  or  director  of the
Corporation, or if the Recipient's employment, officer or director status, shall
terminate by reason of Disability or retirement, all Options theretofore granted
to  such  Recipient,  whether  or  not  otherwise  exercisable,  unless  earlier
terminated in accordance with their terms,  may be exercised by the Recipient or
by the Recipient's estate or by a person who acquired the right to exercise such
Options  by  bequest  or  inheritance  or  otherwise  by  reason of the death or
Disability  of the  Recipient,  at any time  within  one year  after the date of
death, Disability or retirement of the Recipient.

     (f)  Transferability  Restriction.
          -----------------------------
          (1) Options  granted  under the Plan shall not be  transferable  other
     than by will or by the laws of descent  and  distribution  or pursuant to a
     qualified domestic relations order as defined by the Code or Title I of the
     Employee  Retirement  Income Security Act of 1974, or the rules thereunder.
     Options may be exercised, during the lifetime of the Recipient, only by the
     Recipient and thereafter only by his legal representative.

          (2) Any attempted sale,  pledge,  assignment,  hypothecation  or other
     transfer of an Option contrary to the provisions hereof and the levy of any
     execution,  attachment or similar  process upon an Option shall be null and
     void and without force or effect and shall result in a  termination  of the
     Option.

                                       6

                                     
<PAGE>

          (3)(A) As a condition  to the  transfer of any shares of Common  Stock
     issued upon exercise of an Option granted under this Plan, the  Corporation
     may require an opinion of counsel,  satisfactory to the Corporation, to the
     effect that such transfer will not be in violation of the Securities Act or
     any  other  applicable  securities  laws or that  such  transfer  has  been
     registered  under federal and all  applicable  state  securities  laws. (B)
     Further,  the Corporation shall be authorized to refrain from delivering or
     transferring  shares of  Common  Stock  issued  under  this Plan  until the
     Committee  determines  that such  delivery  or  transfer  will not  violate
     applicable   securities   laws  and  the  Recipient  has  tendered  to  the
     Corporation  any  federal,  state or local tax owed by the  Recipient  as a
     result of  exercising  the Option or disposing of any Common Stock when the
     Corporation  has a legal liability to satisfy such tax. (C) The Corporation
     shall not be liable for damages due to delay in the delivery or issuance of
     any stock certificate for any reason whatsoever, including, but not limited
     to, a delay caused by listing  requirements  of any securities  exchange or
     any registration  requirements  under the Securities Act, the Exchange Act,
     or under  any other  state or  federal  law,  rule or  regulation.  (D) The
     Corporation  is under no obligation to take any action or incur any expense
     in order to  register  or qualify  the  delivery  or  transfer of shares of
     Common Stock under  applicable  securities laws or to perfect any exemption
     from such registration or qualification.  (E) Furthermore,  the Corporation
     will not be liable to any  Recipient  for  failure to  deliver or  transfer
     shares of Common Stock if such failure is based upon the provisions of this
     paragraph.

     (g) Effect of Certain Changes.
         --------------------------

          (1) If there is any  change in the  number  of shares of Common  Stock
     through the declaration of stock dividends,  or through a  recapitalization
     resulting in stock splits, or combinations or exchanges of such shares, the
     number of shares of Common  Stock  available  for Options and the number of
     such shares  covered by  outstanding  Options,  and the exercise  price per
     share of the outstanding Options, shall be proportionately  adjusted by the
     Committee  to reflect  any  increase  or  decrease  in the number of issued
     shares of Common  Stock;  provided,  however,  that any  fractional  shares
     resulting from such adjustment shall be eliminated.

          (2) In the event of the proposed  dissolution  or  liquidation  of the
     Corporation,  or any corporate separation or division,  including,  but not
     limited to, split-up,  split-off or spin-off,  or a merger or consolidation
     of the Corporation with another corporation, the Committee may provide that
     the holder of each Option then exercisable shall have the right to exercise

                                       7

                                        
<PAGE>

     such  Option (at its then  current  Option  Price)  solely for the kind and
     amount  of shares of stock  and  other  securities,  property,  cash or any
     combination   thereof   receivable  upon  such  dissolution,   liquidation,
     corporate separation or division, or merger or consolidation by a holder of
     the number of shares of Common  Stock for which such Option might have been
     exercised immediately prior to such dissolution,  liquidation, or corporate
     separation or division,  or merger or consolidation;  or in the alternative
     the  Committee  may provide that each Option  granted  under the Plan shall
     terminate as of a date fixed by the Committee;  provided, however, that not
     less than 30 days'  written  notice of the date so fixed  shall be given to
     each  Recipient,  who shall  have the  right,  during the period of 30 days
     preceding such termination, to exercise the Option as to all or any part of
     the shares of Common Stock covered  thereby,  including  shares as to which
     such Option would not otherwise be exercisable.

          (3)  Paragraph (2) of this Section 6(g) shall not apply to a merger or
     consolidation  in which the  Corporation is the surviving  corporation  and
     shares of Common  Stock are not  converted  into or  exchanged  for  stock,
     securities  of any other  corporation,  cash or any  other  thing of value.
     Notwithstanding  the preceding  sentence,  in case of any  consolidation or
     merger of another corporation into the Corporation in which the Corporation
     is the surviving  corporation and in which there is a  reclassification  or
     change  (including a change to the right to receive cash or other property)
     of the shares of Common  Stock  (other than a change in par value,  or from
     par value to no par value,  or as a result of a subdivision or combination,
     but  including any change in such shares into two or more classes or series
     of shares),  the  Committee may provide that the holder of each Option then
     exercisable  shall have the right to exercise  such  Option  solely for the
     kind and amount of shares of stock and other securities (including those of
     any new direct or indirect Parent of the  Corporation),  property,  cash or
     any  combination  thereof  receivable upon such  reclassification,  change,
     consolidation  or  merger by the  holder of the  number of shares of Common
     Stock for which such Option might have been exercised.
                                      

          (4) If there is a change in the  Common  Stock of the  Corporation  as
     presently  constituted,  which  is  limited  to a  change  of  all  of  its
     authorized  shares  with par value  into the same  number of shares  with a
     different  par value or without par value,  the shares  resulting  from any
     such change  shall be deemed to be the Common  Stock  within the meaning of
     the Plan.

                                        8
                                    
<PAGE>

     
          (5) To the extent that the  foregoing  adjustments  relate to stock or
     securities  of the  Corporation,  such  adjustments  shall  be  made by the
     Committee,  whose determination in that respect shall be final, binding and
     conclusive.

          (6)  Notwithstanding  any  other  provision  of  this  Section  6,  no
     adjustment  required by this  Section 6 shall be made if the effect of such
     adjustment  is less than ten percent of the current  Option Price or number
     shares subject to Options granted under this Plan.  Such  adjustment  shall
     only be made when the cumulative  effect of all such  adjustments  shall be
     equal to or greater than ten percent of the current  Option Price or number
     of shares subject to Options granted under this Plan.

          (7) Except as expressly  provided in this Section 6(g),  the Recipient
     shall  have no  rights by reason of any  subdivision  or  consolidation  of
     shares of stock of any class or the  payment of any stock  dividend  or any
     other increase or decrease in the number of shares of stock of any class or
     by reason of any  dissolution,  liquidation,  merger,  or  consolidation or
     spin-off  of assets or stock of another  corporation;  and any issue by the
     Corporation of shares of stock of any class, or securities convertible into
     shares of stock of any class, shall not affect, and no adjustment by reason
     thereof  shall be made with  respect  to,  the number or price of shares of
     Common Stock subject to the Option.  The grant of an Option pursuant to the
     Plan shall not affect in any way the right or power of the  Corporation  to
     make  adjustments,  reclassifications,  reorganizations  or  changes of its
     capital  or  business  structures  or  to  merge  or to  consolidate  or to
     dissolve,  liquidate  or sell,  or transfer  all or part of its business or
     assets.

          (h) Rights as Shareholder - Non-Distributive Intent.
              ------------------------------------------------

               (1)  Neither  a person to whom an  Option  is  granted,  nor such
          person's legal representative,  heir, legatee or distributee, shall be
          deemed to be the  holder  of, or to have any  rights of a holder  with
          respect to, any shares  subject to such Option  until after the Option
          is exercised and the shares are issued to the person  exercising  such
          Option.

               (2)  Upon  exercise  of an  Option  at a time  when  there  is no
          registration  statement in effect under the Securities Act relating to
          the  shares  issuable  upon  exercise,  shares  may be  issued  to the
          Recipient only if the Recipient  represents and warrants in writing to

                                       9

                                       
<PAGE>

          the  Corporation  that the shares  purchased  are being  acquired  for
          investment  and  not  with a  view  to the  distribution  thereof  and
          provides the Corporation  with sufficient  information to establish an
          exemption from the registration  requirements of the Securities Act. A
          form of subscription agreement is attached hereto as Exhibit B.

               (3) No shares  shall be  issued  upon the  exercise  of an Option
          unless  and  until  there  shall  have been  compliance  with any then
          applicable requirements of the Securities and Exchange Commission,  or
          any  other   regulatory   agencies   having   jurisdiction   over  the
          Corporation.

               (4) No  adjustment  shall  be made  for  dividends  (ordinary  or
          extraordinary,  whether  in cash,  securities  or other  property)  or
          distribution or other rights for which the record date is prior to the
          date such stock  certificate is issued,  except as provided in Section
          6(g) hereof.

     (i) Other Provisions.
         -----------------
Option agreements  evidencing  Options granted under the Plan shall contain such
other provisions,  including, without limitation, the imposition of restrictions
upon the exercise of an Option.

     6. Agreement by Recipient Regarding Taxes.
        ---------------------------------------

     (a) Each  Recipient  agrees that upon  exercise of an Option  granted under
this Plan,  in  addition  to the  payment of the  Exercise  Price as provided in
Section 6(c) hereof,  the  Recipient  shall pay in cash to the  Corporation,  an
amount sufficient to allow the Corporation to pay federal, state and local taxes
of any kind required by law to be withheld upon the exercise of such Option from
any payment of any kind otherwise due to the Recipient.

     (b) Each Option Recipient must acknowledge the possible  availability of an
election under Section 83(b) of the Code, or any successor provision.

     7. Term of Plan.
        -------------
Options may be granted pursuant to the Plan from time to time within a period of
ten years from the date the Plan is adopted by the Board.

                                       10

<PAGE>

     8. Amendment and Termination of the Plan.
        --------------------------------------

     (a) (i) The  Committee  at any time and  from  time to time may  terminate,
modify or amend the Plan;

          (ii) provided,  however, that any amendment that would: (A) materially
     increase the number of  securities  issuable  under the Plan to persons who
     are subject to Section 16(a) of the 1934 Act; or (B) grant eligibility to a
     class of  persons  who are  subject  to  Section  16(a) of the 1934 Act not
     included  within  the  terms  of  the  Plan  prior  to the  amendment;  (C)
     materially increase the benefits accruing under the Plan to persons who are
     subject  to  Section  16(a) of the 1934  Act;  or (D)  require  shareholder
     approval  under  applicable  state law,  the rules and  regulations  of any
     national securities exchange on which the Corporation's securities then may
     be listed,  the Internal Revenue Code or any other applicable law, shall be
     subject to the approval of the  shareholders of the Corporation as provided
     in Section 10 hereof;

          (iii) provided further that any such increase or modification that may
     result  from  adjustments  authorized  by Section  6(g) hereof or which are
     required for compliance  with the 1934 Act, the Internal  Revenue Code, the
     Employee  Retirement Income Security Act of 1974, their rules or other laws
     or judicial order, shall not require approval of shareholders.

     (b) Except as provided in Section 6 hereof, no termination, modification or
amendment of the Plan may adversely affect any Option previously granted, unless
the written consent of the Recipient is obtained.

     9. Approval of  Shareholders.
        --------------------------
The Plan shall take effect  upon its  adoption by the Board but shall be subject
to approval at a duly called and held  meeting of  shareholders  in  conformance
with the vote required by the Corporation's charter documents, resolution of the
Board, any other applicable law and the rules and regulations thereunder, or the
rules  and  regulations  of any  national  securities  exchange  upon  which the
Corporation's  Common Stock is listed and traded, each to the extent applicable.
No Option granted prior to the approval of this Plan by the  shareholders of the
Corporation shall be effective until after such approval has been obtained.

     10.  Assumption.
          -----------
Subject  to  Section  6, the terms and  conditions  of any  outstanding  Options
granted  pursuant  to this Plan shall be assumed  by, be binding  upon and shall
inure  to the  benefit  of any  successor  corporation  to the  Corporation  and

                                       11

<PAGE>

continue to be governed by, to the extent  applicable,  the terms and conditions
of this Plan.  Such  successor  corporation  may but shall not be  obligated  to
assume this Plan.

     11. Termination of Right of Action.
         -------------------------------
Every  right of action  arising out of or in  connection  with the Plan by or on
behalf of the Corporation,  or by any shareholder of the Corporation against any
past,  present or future member of the Board, or against any employee,  or by an
employee (past, present or future) against the Corporation,  irrespective of the
place where an action may be brought and of the place of  residence  of any such
shareholder, director or employee, will cease and be barred by the expiration of
three  years from the date of the act or omission in respect of which such right
of action is alleged to have risen or such shorter  period as may be provided by
law.

     12. Adoption and Effective Date.
         ----------------------------

     (a) This Plan was approved by the Board of Directors of the  Corporation on
December 30, 1994. This Plan is effective as of such date subject to approval by
the Company's shareholders.

     (b) This Plan was  approved by the  shareholders  of the  Corporation  at a
meeting on ___________ ___, 1995.


                                               AMRION, INC.


                                               By_______________________________
                                                 Mark S. Crossen, President


                                       12




                             STOCK OPTION AGREEMENT
                             ----------------------


     STOCK OPTION  AGREEMENT  made as of this ___ day of ______,  199_,  between
AMRION,  INC., a Colorado  corporation (the  "Corporation"),  and ______________
(the "Recipient").

     In accordance  with its 1994  Non-Employee  Director Stock Option Plan (the
"Plan") as adopted by the Board of Directors of the  Corporation on December 30,
1994, the Corporation desires, in connection with the services of the Recipient,
to provide the Recipient  with an opportunity to acquire $.0011 par value common
stock (the "Common  Stock") of the  Corporation  on favorable  terms and thereby
increase the  Recipient's  proprietary  interest in the  continued  progress and
success of the business of the Corporation.

         NOW,  THEREFORE,  in consideration of the premises and mutual covenants
herein set forth and other good and valuable consideration,  the Corporation and
the Recipient agree as follows:


     Confirmation of Grant of Option.
     -------------------------------
Pursuant to the requirements of the Plan (but subject to shareholder approval of
the Plan as required by  Securities  and Exchange  Commission  Rule 16b-3),  and
effective December 31, 199__ (the "Date of Grant"), the Corporation,  subject to
the terms of the Plan and of this  Agreement,  confirms  that the  Recipient has
been  irrevocably  granted  on the  Date  of  Grant,  as a  matter  of  separate
inducement and agreement,  and in addition to and not in lieu of salary or other
compensation  for  services,  a  Non-Qualified  Stock  Option (the  "Option") to
purchase  an  aggregate  of  2,000  shares  of  Common  Stock on the  terms  and
conditions  herein set forth,  subject to  adjustment  as  provided in Section 8
hereof.

     1. Option  Price.
        --------------
The  purchase  price of shares of Common  Stock  covered by the  Option  will be
$_____ per share (the  "Option  Price")  subject to  adjustment  as  provided in
Section 8 hereof.

     2. Exercise of Option.
        ------------------
Except  as  otherwise  provided  in  Section 6 of the Plan,  the  Option  may be
exercised in whole or part at any time during the term of the Option,  provided,
however,  no  Option  shall be  exercisable  after  the  expiration  of the term
thereof,  and no Option shall be exercisable unless the holder shall at the time
of exercise have been an employee or director of the Corporation for a period of
at least three months.



<PAGE>


     The Option may be exercised, as provided in this Paragraph 3, by notice and
payment to the  Corporation  as provided in Paragraph 10 hereof and Section 6(c)
of the Plan.

     3. Term of Option.
        ---------------
The term of the Option will be through  December 31,  199__,  subject to earlier
termination or cancellation  as provided in this Agreement.  Except as otherwise
provided in Paragraph 7 hereof,  the Option will not be  exercisable  unless the
Recipient  shall,  at the time of  exercise,  be an  employee or director of the
Corporation.

     The holder of the Option will not have any rights to dividends or any other
rights of a  shareholder  with respect to any shares of Common Stock  subject to
the  Option  until such  shares  shall have been  issued  (as  evidenced  by the
appropriate  transfer  agent of the  Corporation)  upon  purchase of such shares
through exercise of the Option.

     4. Transferability Restriction.
        ----------------------------
The Option may not be assigned, transferred or otherwise disposed of, or pledged
or hypothecated in any way (whether by operation of law or otherwise)  except in
strict  compliance  with  Section  ___ of the Plan.  Any  assignment,  transfer,
pledge,  hypothecation or other disposition of the Option or any attempt to make
any such levy of execution, attachment or other process will cause the Option to
terminate immediately upon the happening of any such event,  provided,  however,
that any such  termination of the Option under the foregoing  provisions of this
Paragraph 5 will not prejudice any rights or remedies which the  Corporation may
have under this Agreement or otherwise.

     5.  Exercise  Upon  Termination.
         ----------------------------
The Recipient's rights to exercise this Option upon termination of employment or
cessation as a director shall be as set forth in Section 6(d) of the Plan.

     6.  Death, Disability or Retirement of Recipient.
         ---------------------------------------------
The  Recipient's  rights to exercise  this Option upon the death,  disability or
retirement of the Recipient shall be as set forth in Section 6(e) of the Plan.

     7 .  Adjustments.
          ------------
The Option shall be subject to adjustment  upon the occurrence of certain events
as set forth in Section 6(g) of the Plan.



<PAGE>


     8. No Registration Obligation.
        ---------------------------
The Recipient understands that the Option is not registered under the Securities
Act of 1933,  as  amended  (the  "Securities  Act") and the  Corporation  has no
obligation to register  under the Securities Act the Option or any of the shares
of Common  Stock  subject to and issuable  upon the exercise of the Option.  The
Recipient  represents  that the  Option is being  acquired  by him and that such
shares  of  Common  Stock  will  be  acquired  by him  for  investment  and  all
certificates  for the shares  issued  upon  exercise of the Option will bear the
following  legend unless such shares are  registered  under the  Securities  Act
prior to their issuance:

         The shares  represented by this  Certificate  have not been  registered
         under  the  Securities  Act of 1933  (the  "Securities  Act"),  and are
         "restricted  securities"  as that term is defined in Rule 144 under the
         Securities  Act.  The  shares  may not be  offered  for  sale,  sold or
         otherwise  transferred  except  pursuant to an  effective  registration
         statement  under the  Securities  Act or pursuant to an exemption  from
         registration  under the Securities Act, the availability of which is to
         be established to the satisfaction of the Company.

     The  Recipient  further  understands  and  agrees  that the  Option  may be
exercised only if at the time of such exercise the Recipient and the Corporation
are able to establish the existence of an exemption from registration  under the
Securities Act and applicable state laws.

     9. Notices.
        --------  
Each notice  relating to this  Agreement  will be in writing  and  delivered  in
person or by certified mail to the proper  address.  Notices to the  Corporation
shall be addressed to the  Corporation  c/o Jeffrey S. Williams,  Secretary,  at
6565 Odell Place,  Boulder,  Colorado  80301-3330.  Notices to the  Recipient or
other person or persons then  entitled to exercise the Option shall be addressed
to the  Recipient  or such other  person or persons at the  Recipient's  address
below  specified.  Anyone to whom a notice may be given under this Agreement may
designate  a new  address  by  notice  to that  effect  given  pursuant  to this
Paragraph 10.

     10. Agreement by Recipient Regarding Taxes.
         ---------------------------------------

     (a) The Recipient  agrees that upon  exercise of an Option,  in addition to
the payment of the Exercise  Price as provided in Section 6(c) of the Plan,  the
Recipient shall pay in cash to the  Corporation,  an amount  sufficient to allow
the  Corporation  to pay federal,  state and local taxes of any kind required by
law to be withheld upon the exercise of such Option from any payment of any kind
otherwise due to the Recipient.



<PAGE>


     (b) The Recipient  acknowledges  the possible  availability  of an election
under  Section  83(b) of the  Code and  agrees  to give the  Corporation  prompt
written  notice of any election  made by such person under  Section 83(b) of the
Code, or any similar provision thereof.

        11. Section 16 Compliance.
            ----------------------
The Recipient  acknowledges that it is solely responsible for filing all reports
that may be required  under Section 16 of the  Securities  Exchange Act of 1934,
and that the filing of such reports is not the responsibility of the Corporation
or the Committee, or any person thereof.

       12. Approval of Counsel.
           --------------------

The  exercise of the Option and the  issuance  and  delivery of shares of Common
Stock pursuant thereto shall be subject to approval by the Corporation's counsel
of all legal  matters in connection  therewith,  including  compliance  with the
requirements  of the  Securities  Act, the  Securities  Exchange Act of 1934, as
amended, applicable state securities laws, the rules and regulations thereunder,
and the requirements of any national  securities  exchange upon which the Common
Stock then may be listed.

     13. Benefits of Agreement.
         ----------------------
This  Agreement  will inure to the benefit of and be binding upon each successor
and assign of the  Corporation.  All obligations  imposed upon the Recipient and
all rights granted to the Corporation  under this Agreement will be binding upon
the Recipient's heirs, legal representatives and successors.

     14. Governmental and Other Regulations.
         -----------------------------------
The exercise of the Option and the Corporation's  obligation to sell and deliver
shares  upon the  exercise  of  rights to  purchase  shares  is  subject  to all
applicable federal and state laws, rules and regulations,  and to such approvals
by any  regulatory or  governmental  agency which may, in the opinion of counsel
for the Corporation, be required.

     15. Incorporation of the Plan.
         --------------------------
The Plan is attached hereto and incorporated  herein by reference.  In the event
that any provision in this Agreement conflicts with a provision in the Plan, the
Plan shall govern.  All capitalized  terms not otherwise defined herein shall be
as defined in the Plan.

     16. Termination of Option Without Shareholder  Approval.
         ----------------------------------------------------
This Option shall not be  effective,  and shall  terminate,  unless the Plan has
been approved by the shareholders of the Corporation on or before June 30, 1994.
If the shareholders of the Corporation do not approve the Plan on or before such
date, this Agreement  shall terminate and be of no further force or effect,  and
the Option shall be deemed never to have been issued.

<PAGE>


     IN WITNESS  WHEREOF,  the  Corporation  has  caused  this  Agreement  to be
executed in its name by its President or a Vice  President and the Recipient has
executed this Agreement all as of the date first above written.

                                                   AMRION, INC.


                                                   By___________________________
                                                      Mark S. Crossen, President

         The  undersigned   Recipient  understands  the  terms  of  this  Option
Agreement and the attached Plan and hereby agrees to comply therewith.


Date ______________, 199__                      ________________________________
                                                Recipient: _____________________
                                                Tax ID Number:__________________
                                                Address:  ______________________
                                                ________________________________
                                                ________________________________








<PAGE>




                                 [Letterhead of
                               Crouch & Hallett]

                  A REGISTERED LIMITED LIABILITY PARTNERSHIP
                            ATTORNEYS AND COUNSELORS

                                 717 N. HARWOOD
                                   SUITE 1400
                              DALLAS, TEXAS 75201
                        E-MAIL ADDRESS: [email protected]

                                  214-953-0053




                               September 16, 1997




Whole Foods Market, Inc.
601 N. Lamar, Suite 300
Austin, Texas  78703

Gentlemen:

     We have served as counsel for Whole Foods Market, Inc., a Texas Corporation
(the "Company"),  in connection with the Registration Statement of Form S-8 (the
"Registration  Statement")  filed under the  Securities Act of 1933, as amended,
covering the issuance of 330,339 shares (the  "Shares") of Common Stock,  no par
value, of the Company to be issued in connection with the  Non-Qualified  Stock
Option Plan for Amrion,  Inc. and the 1994  Non-Employee  Director  Stock Option
Plan for Amrion, Inc.

     We have  examined  such  documents  and  questions of law as we have deemed
necessary to render the opinion expressed herein.  Based upon the foregoing,  we
are of the opinion that the Shares, when issued and delivered, will be duly and
validly issued and outstanding, fully paid and non-assessable.

     We  consent to the use of this  opinion  as  Exhibit 5 to the  Registration
Statement.

                                             Very truly yours,

                                             /s/ Crouch and Hallett
                                             ----------------------


<PAGE>





                                                                   Exhibit 23(a)
                                                                   -------------






                          INDEPENDENT AUDITORS' CONSENT
- ------------------------------------------------------------------------------

The Board of Directors
Whole Foods Market, Inc.:

We consent to incorporation by reference in this Form S-8 of Whole Foods Market,
Inc. of our report dated November 15, 1996, relating to the consolidated balance
sheets of Whole Foods Market, Inc. and subsidiaries as of September 29, 1996 and
September  24, 1995,  and the related  consolidated  statements  of  operations,
shareholders'  equity and cash  flows for each of the fiscal  years in the three
fiscal-year  period  ended  September  29,  1996,  which  report  appears in the
September 29, 1996 annual report on Form 10-K of Whole Foods Market, Inc.



Austin, Texas
September 16, 1997


 



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