WHOLE FOODS MARKET INC
10-K, 1997-12-29
GROCERY STORES
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                                    FORM 10-K

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

              [x] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF
                       THE SECURITIES EXCHANGE ACT OF 1934
                  FOR THE FISCAL YEAR ENDED SEPTEMBER 28, 1997

                                       OR

            [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF
                       THE SECURITIES EXCHANGE ACT OF 1934
          FOR THE TRANSITION PERIOD FROM_____________ TO______________.

                         Commission file number: 0-19797

                            WHOLE FOODS MARKET, INC.
             (Exact name of registrant as specified in its charter)

                    Texas                            74-1989366
                (State of                         (IRS employment
               incorporation)                      identification no.)

                            601 North Lamar Suite 300
                     Austin, Texas                          78703
               (Address of principal executive offices)     (Zip Code)

               Registrant's telephone number, including area code:
                                  512-477-4455

           Securities registered pursuant to Section 12(b)of the Act:
                                      None

           Securities registered pursuant to section 12(g)of the Act:
                           Common Stock, no par value

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days. Yes x No

Indicate by check mark if disclosure of delinquent  filers  pursuant to Item 405
of Regulation  S-K is not contained  herein,  and will not be contained,  to the
best of registrant's  knowledge,  in definitive proxy or information  statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [ ]

The  aggregate  market value of the voting stock held by  non-affiliates  of the
registrant on November 30, 1997 was approximately $1.1 billion.

The number of shares of the registrant's common stock, no par value, outstanding
as of November 30, 1997 was 24,756,852.

The following document is incorporated by reference into the part of this annual
report on Form 10-K as indicated:  Portions of the registrant's definitive proxy
statement for the annual  meeting of  shareholders  to be held on March 30, 1998
are incorporated into Part III to the extent indicated herein.


<PAGE>


PART I

Item 1.    Business

Whole  Foods  Market,  Inc.  (the  "Company"  or "Whole  Foods" or "Whole  Foods
Market")  owns  and  operates  the  country's  largest  chain of  natural  foods
supermarkets,  featuring food made from natural  ingredients free of unnecessary
additives.  The  Company  opened its first  store in  Austin,  Texas in 1980 and
operated 75 stores in seventeen  states as of September 28, 1997.  The Company's
stores average  approximately  24,000 square feet and offer a broad selection of
foods at competitive  prices with an emphasis on customer  service.  The Company
has designed its stores to attract quality-oriented consumers who are interested
in health, nutrition, food safety and preserving the environment. Stores offer a
selection of organic and high quality conventional produce; convenient and tasty
prepared foods;  high quality natural and conventional  meats; a variety of wild
and natural  farm-raised  seafood;  a bakery  featuring Whole Foods brand crusty
breads;  choice  selections  of specialty  cheeses,  beer and wine; a mixture of
natural,  organic,  gourmet and ethnic grocery  products;  numerous value priced
items  in  the  bulk  department;  and a  nutrition  area  offering  a  complete
alternative  pharmacy with holistic remedies,  herbs,  vitamins and supplements.
Amrion,  a subsidiary of the Company  acquired in September  1997, is engaged in
developing,   producing   and   marketing   innovative,   safe,   high   quality
nutriceuticals   and  nutritional   supplements.   Amrion's   products   include
nutriceuticals,  herbs,  herbal  formulas,  vitamins,  minerals and  homeopathic
medicinals.

The Natural Foods Industry
Natural foods can be defined as foods which are minimally processed,  largely or
completely free of artificial ingredients, preservatives and other non-naturally
occurring chemicals and in general are as near to their whole,  natural state as
possible.  According to a leading trade  publication  for the industry,  natural
foods sales have grown at a compound annual rate of  approximately  29% over the
last five years to  approximately  $11.5  billion in 1996.  This growth is being
propelled by several  factors,  including  increasing  consumer concern over the
purity and safety of food due to the presence of pesticide residues,  artificial
ingredients and other chemicals;  environmental  concerns due to the degradation
of  water  and soil  quality;  and  healthier  eating  patterns  due to a better
educated  populace whose median age is increasing  each year.  While organic and
natural food products have higher costs of production, the Company believes that
due to changes in  demographics  and buying habits a significant  segment of the
population  now  attributes  added  value  to  high-quality   natural  food  and
accordingly is willing to pay higher prices for such food items.

According to a leading  trade  publication  for the  industry,  there were 6,700
natural/health  food  stores in 1996 in the United  States.  While  natural  and
health  food stores  have  historically  provided  only a limited  selection  of
products, the natural foods supermarket-size  formats provide a complete grocery
shopping  alternative to conventional  supermarkets.  The Company  believes that
besides its own stores there are less than 100 other natural foods stores larger
than 10,000 square feet  throughout the country.  Whole Foods also believes that
the  growth  of larger  supermarket-size  natural  foods  stores  has  increased
consumer awareness of and demand for natural foods.

The Vitamin and Nutritional Supplements Industry
According  to  industry  analysts'  reports,  the retail  market for vitamin and
nutritional supplements has grown from $3.5 billion in 1991 to an estimated $6.5
billion in 1996 and is currently  growing at an annual rate of approximately 13%
to 15%. By the year 2001, retail sales are expected to exceed $12 billion.  This
growth has resulted from an increased  national interest in preventative  health
choices;   favorable  consumer  attitude  shifts  toward  natural  health  care;
increased  consumer  willingness toward self-care in resistance to rising health
care costs; and a rapidly growing  demographic segment of the population over 40
years old concerned with aging and disease.  Additionally,  public  awareness of
the positive effects of vitamins and other nutritional supplements on health has
been heightened by widely  publicized  reports of favorable  research  findings.
Recent  estimates  indicate that  approximately  40% of the U.S.  population use
nutritional supplements in some form.



                                       2


<PAGE>


Strategy
In fiscal  1997,  the Company had average  store sales per gross  square foot of
$638,  which  the  Company  believes  is  higher  than  most  other  traditional
supermarket or food retailers  including  competitors in the large-store segment
of the natural foods industry.  The Company  attributes these successful results
to its  ability to  differentiate  itself  from other  retailers  competing  for
consumers'  food dollars by tailoring  its product mix,  service  standards  and
store  environment  to satisfy  the needs of the  natural  foods  shopper and to
appeal to the broader market of quality-oriented  consumers. The Company targets
consumers  aged 25 to 50 who are  better  educated  and more  affluent  than the
populace as a whole.  Amrion's direct  marketing  programs  utilize  proprietary
information  systems  to  capture,  report and  interpret  buying  patterns  and
customer sales data to evaluate product and promotional activities.

Products
The  Company  offers  its  customers  approximately  10,000 to  18,000  food and
non-food products.  The broad product selection is designed to meet the needs of
natural foods shoppers as well as gourmet  customers.  The Company has been able
to expand the breadth of its product  offerings by monitoring the market for new
products and by responding to customer input. In 1997, the Company  introduced a
new line of private label products called "365 Every Day Value." The goal behind
"365" is to have high quality, natural products available to customers every day
of the year. Product integrity is not sacrificed in order to achieve low prices.
Each product  meets the Company's  quality  goals and is free of any  artificial
sweeteners,  flavorings,  colorings or preservatives.  In addition,  the Company
continues  to add new  products to its premium  private  label  brand.  Amrion's
products are dietary  nutritional  supplements,  not pharmaceutical or medicinal
products.  As such, the Company makes no specific  claims of efficacy  regarding
treatment of any condition or disease.  Amrion's  nutritional  supplements  have
been found  effective by the Company's  customers,  and the Company  markets its
products to satisfy the nutritional needs of those customers.

Quality Goals
The  Company's  objective is to sell its  customers  the highest  quality  foods
available.  The  Company  defines  quality  in  terms of  nutrition,  freshness,
appearance and taste and has the following product quality goals:

      Whole Foods - The Company evaluates each and every product that is sold.
      Natural  - The  Company  features  foods  that  are free  from  artificial
        preservatives,  colors,  flavors  and  sweeteners. 
      Taste - The Company is passionate  about great  tasting  food and the 
        pleasure of sharing it with others. 
      Freshness  - The  Company is committed  to foods that are fresh, wholesome
        and safe to eat.
      Organic - The Company seeks out and promotes organically grown foods.
      Wellness  - The  Company  provides  foods and  nutritional  products  that
        support health and well-being.

Store Operations
The Company has promoted a strong company  culture  featuring a team approach to
store  operations  which the Company  believes is distinctly  more empowering of
employees than that of the traditional  supermarket.  Each store employs between
65 and 231 people,  organized into up to nine teams,  each led by a team leader.
Each team is responsible  for a different  aspect of store  operations,  such as
produce;  grocery;  meat,  poultry and seafood;  prepared  foods;  bakery goods;
beer/wine/cheese;  nutrition products (nutritional  supplements,  herbs and body
care);  customer  service;  and the  front-end  section  which runs the customer
check-out  counters.  The store teams have significant  authority over the store
operations for which they are responsible.  For example,  many teams make buying
and pricing  decisions for the products  sold in their area,  subject to general
guidelines established by the Company. Teams take collective  responsibility for
hiring,  achieving  operational  goals and making  group  decisions  which might
impact team performance.



                                       3


<PAGE>


The Company intends to create a company-wide  consciousness  of "shared fate" by
uniting  the  self-interests  of team  members  as closely  as  possible  to the
self-interests of customers and of shareholders.  One way the Company reinforces
this  concept is through  its  various  gainsharing  programs,  under which team
members are rewarded bonuses based on achieving goals for team sales, team labor
productivity,  and team  profitability.  There is also a team  member  incentive
program  which  currently  rewards team  members for sales  increases of private
label products.  The Company also reinforces the shared fate concept by offering
team members three programs which  encourage stock  ownership.  Team members are
eligible  for stock  options  under the Team  Member  Stock  Option  Plan either
through seniority or promotion.  Team members can also purchase restricted stock
at a discount  through payroll  deductions  under the Team Member Stock Purchase
Plan. In addition,  since 1996 the Company has made its employer's  match in the
Company's 401(k) plan in Company stock.  The Company  believes  encouraging team
members to become  shareholders  aligns the  interests  of team members with the
interests of its shareholders for the betterment of both stakeholders.

The Company believes that it helps to inspire its team members by providing them
with a  greater  sense of  purpose  and  mission  in their  work.  For many Team
Members,  their job is an extension of their personal  philosophy and lifestyle.
Team  Members  can feel they are  contributing  to the good of others by selling
pure and nutritious foods, by contributing to long-term sustainable  agriculture
and by promoting a pesticide-free and healthier environment.  Additionally,  the
Company has a program  which  provides paid time off to Team Members for working
with qualified community service organizations.

Because of the Company's decentralized  management structure, an effective store
team leader (store manager) is critical to the success of the store.  Store team
leaders are paid a salary plus a bonus based on store profit  contribution.  The
store team leader works closely with the associate store team leader, as well as
with all the team leaders, to operate the store as efficiently and profitably as
possible.

Purchasing and Distribution
The Company  buyers  purchase  products for retail sale from regional  wholesale
suppliers and vendors.  Over the last few years, the Company has shifted some of
its purchasing  operations from the store to the regional and national level. By
purchasing  on a regional and national  level,  the Company is able to negotiate
better volume  discounts with major vendors and  distributors.  The Company owns
and operates eight distribution  centers across the country.  The largest of the
Company's  distribution  centers,  Texas Health  Distributors in Austin,  Texas,
distributes  natural  products to the Company's stores in Texas and Louisiana as
well as to other food retailers.  The other seven distribution centers primarily
distribute produce and the Company's private label products to Company stores in
their  prospective  regions.  In addition,  the Company owns a seafood  wharf, a
produce  procurement  center,  and has  established  regional  commissaries  and
bakehouses, all of which distribute products to the Company's stores.

Amrion  currently  imports  approximately  75% of its raw materials from various
foreign countries.  Due to the increase in demand for Amrion's products from the
overall growth in the natural products industry,  Amrion has developed strategic
partnerships with key domestic and international raw material  suppliers.  These
written supply contracts between Amrion and principal raw material suppliers are
negotiated  each year and provide  reasonable  assurance that Amrion's supply of
raw materials will not be interrupted.  However, alternative sources of Amrion's
materials  are  available  in the  event a  supplier  is unable  to  deliver  as
specified in the written supply  contract.  The  termination of supply by one or
more of its vendors could have a temporary adverse effect on Amrion's sales. The
cost incurred by Amrion for its raw  materials  could rise due in the event of a
deterioration of the value of the U.S. Dollar against the foreign  currencies of
Amrion's  suppliers.  Further cost increases could result due to the increase in
demand  relative to the supply of these  products from the overall growth in the
natural products industry.


                                       4


<PAGE>


Store Description
Each of the stores are generally located in high-traffic  shopping areas and are
either  freestanding  or in strip centers.  The Company has no prototype  store.
Each store's  layout is customized to the actual size and  configuration  of the
particular  location.  The Company emphasizes strong visual presentations in all
key traffic areas of its stores.  Merchandising  displays are changed frequently
and often  incorporate  seasonal  themes.  The stores also  sponsor a variety of
organized in-store activities,  such as store tours, samplings,  taste fairs and
other  special  events.  To further a sense of community  and  interaction  with
customers,  the stores typically include sit-down eating areas, customer comment
boards and centrally located information booths. In addition,  many stores offer
special services, such as home delivery.

Expansion Strategy
The expansion  strategy of the Company is to open or acquire  stores in existing
regions and in  metropolitan  areas  where the Company  believes it can become a
leading natural foods supermarket retailer. During fiscal year 1992, the Company
acquired two stores operating as Wellspring  Grocery in North Carolina,  and the
Company  opened a new store in Mill  Valley,  California.  In fiscal  1993,  the
Company opened new stores in Raleigh,  North Carolina;  Chicago,  Illinois;  San
Antonio,  Texas and Ann Arbor,  Michigan and  acquired 13 stores as follows:  In
October  1992,  the Company  acquired  all of the  outstanding  stock of Bread &
Circus, Inc. ("Bread & Circus"),  the largest natural foods supermarket retailer
in the  Northeast,  then  operating  six natural foods  supermarkets  located in
Massachusetts  and Rhode Island.  The  consideration  for the stock consisted of
approximately  $20.0  million in cash and  691,770  shares of common  stock.  In
September  1993,  the  Company  acquired  all of the  outstanding  stock of Mrs.
Gooch's Natural Food Markets,  Inc. ("Mrs.  Gooch's"),  which owned and operated
seven natural foods  supermarkets in the Southern  California  area. The Company
issued  2,970,596 shares of its common stock in connection with the acquisition,
which was accounted for as a pooling-of-interests.

In fiscal  1994,  the Company  opened new stores in Houston,  Texas;  Cambridge,
Massachusetts; Los Gatos, California; Chicago, Illinois and Dallas, Texas.

In fiscal  1995,  the  Company  closed its three  existing  stores in Austin and
replaced them with two larger, updated stores. Additionally,  the Company opened
four  new  stores  outside  of  Austin,  one  each  in  Plano,  Texas;   Boston,
Massachusetts;  Tustin,  California;  and St. Paul, Minnesota. In February 1995,
the Company acquired substantially all assets and assumed certain liabilities of
Unicorn  Village,  Ltd.  (Unicorn),  a natural  foods  supermarket  in  Southern
Florida,  in exchange for  approximately  $4.1 million in cash. Also in February
1995, the Company  acquired the  outstanding  stock of Cana Foods,  Inc.,  which
operated two natural foods supermarkets in Northern California,  in exchange for
approximately $5 million in cash.

In fiscal 1996, the Company  opened new stores in Sherman Oaks, CA;  Washington,
DC; Lakeview, IL; Arlington,  VA; Madison, WI and San Francisco, CA. In December
1995, the Company acquired the outstanding stock of Natural Merchants  Exchange,
Inc. doing business as Oak Street Market,  which operated a natural foods market
in Evanston,  Illinois,  in exchange for  approximately  195,000 shares of newly
issued   Company   stock.   The   acquisition   was   accounted  for  using  the
pooling-of-interests  method.  In August 1996,  the Company  acquired all of the
outstanding  stock of Fresh  Fields  Market,  Inc.,  which  operated  twenty-two
natural foods  supermarkets,  in exchange for approximately  4,750,000 shares of
newly  issued  Company  stock.  The  acquisition  was  accounted  for  using the
pooling-of-interests  method.  Subsequent to the acquisition,  three stores were
closed and two others  were  relocated  pursuant  to a plan to close or relocate
duplicate stores as a result of the acquisition.



                                       5

<PAGE>


In fiscal  1997,  the  Company  opened new stores in Vienna,  VA; La Jolla,  CA;
Philadelphia,  PA; San Rafael, CA; Hillcrest, CA; and relocated the Fresh Fields
Naperville  store to a new store in  Wheaton,  IL. In April  1997,  the  Company
acquired  the  outstanding  stock of Bread of Life which owned and  operated two
natural foods supermarket stores in Florida with a third store in development in
exchange for  approximately  106,000 shares of newly issued  Company stock.  The
acquisition was accounted for using the  pooling-of-interests  method. In August
1997, the Company  acquired the  outstanding  shares of The Granary Market which
operated a natural  foods market in Monterey,  CA in exchange for  approximately
33,000 shares of newly issued Company stock.  The  acquisition was accounted for
using the  pooling-of-interests  method.  This store will be relocated  when the
Company's  new store  opens in  Monterey,  CA. In  September  1997,  the Company
acquired  the  outstanding  stock of Amrion,  Inc.,  a producer  and marketer of
nutriceuticals and nutritional supplements, for approximately 4.7 million shares
of newly issued  Company  stock.  The  acquisition  was  accounted for using the
pooling-of-interests method.

In fiscal 1998, the Company intends to open  approximately  seven new stores and
relocate two existing stores.  Subsequent to the end of fiscal 1997, the Company
signed a definitive  agreement to merge with  Merchant of Vino,  which  operates
four  gourmet / natural  foods  stores and two  specialty  wine and gourmet food
shops in the Detroit area,  in exchange for  approximately  1 million  shares of
newly issued Company stock.  The merger  transaction is intended to be accounted
for using the pooling-of-interests method. Subsequent to the end of fiscal 1997,
the Company  also signed a definitive  agreement  to merge with  Allegro  Coffee
Company, a specialty coffee roaster and distributor based in Boulder,  Colorado,
in  exchange  for  approximately  175,000  shares of common  stock.  The  merger
transaction  is  intended  to be  accounted  for using the  pooling-of-interests
method.

In selecting store locations, the Company uses an internally-developed  model to
analyze potential markets on such criteria as income levels,  population density
and  educational  levels.  The Company  believes that a  metropolitan  area with
population  in excess of 200,000 is  generally  large  enough to support a Whole
Foods  Market.  After the  Company  has  selected a target  site,  it retains an
independent  third party  consultant to project  sales.  The Company  intends to
cluster  several  stores in the larger  metropolitan  areas.  Clustering  stores
permits advantages such as increased purchasing power,  specialized expertise in
all team areas, greater advancement  opportunities for store staff and economies
of scale in promotion and advertising.

The Company typically opens a new store approximately  twelve to eighteen months
after a store site is selected  and the lease is signed.  The Company  estimates
that its cash requirements to open a new store will range (depending on the size
of the new store, geographic location, degree of work performed by the landlord,
and  complexity  of site  development  issues)  from $3 million to $12  million,
excluding new store  inventory  (approximately  $400,000).  The Company  usually
incurs on average  $500,000 in  pre-opening  expenses  which are expensed in the
quarter in which the store is opened.

Marketing
The Company spends less on advertising  than traditional  supermarkets,  instead
relying  primarily on  word-of-mouth  recommendations  from its  customers.  The
Company allocates about half of its marketing budget to region-wide programs and
the remainder to the individual store's marketing efforts. The stores spend most
of their own  marketing  budgets on store events such as taste  fairs,  classes,
store tours and  product  samplings.  Each store also has a separate  budget for
making  contributions  to a variety of philanthropic  and community  activities,
creating  goodwill and maintaining a high profile in the community.  The Company
presently  contributes  approximately 5% of its after tax profits in the form of
cash or products to not-for-profit organizations.

Amrion  utilizes  direct  mail  of  Company  designed  catalogs,  brochures  and
individual  mail pieces which  highlight  product lines and current  promotional
activities.   Amrion   complements   its  direct  mail   activities  with  print
advertising,  free standing inserts and package insert  programs.  Additionally,
Amrion's retail and health care professional divisions, which target health food
stores,  health  care  providers  and  mass  merchandisers,   utilize  marketing
strategies  which include direct mail,  telemarketing  contact,  personal visits
from  sales  representatives,  consumer  and  trade  advertising,  point of sale
materials,   free  standing   inserts  with  coupons  in  newspapers  and  radio
advertising.

                                       6

<PAGE>


Competition
The Company's  natural foods  competitors  currently include other natural foods
supermarkets, traditional and specialty supermarkets, other natural foods stores
and small specialty  stores.  Although the Company  historically has encountered
limited competition in its geographic markets with other stores operating in the
natural foods supermarket  format, it has faced increased  competition in recent
years from such stores,  particularly  in new markets,  and expects to encounter
additional  competition  from such  stores in its  existing  markets  and in new
markets.  When the  Company  faces  such  direct  competition,  there  can be no
assurance that the Company will be able to compete effectively or that increased
competition  will not adversely impact the Company's  results of operations.  In
addition, traditional and specialty supermarkets compete with the Company in one
or more product categories and may expand more aggressively in marketing a broad
range of natural  foods and thereby  compete more  directly with the Company for
products,  customers and locations.  Some of the Company's competitors have been
in business  longer or have greater  financial or  marketing  resource  than the
Company  and  may be able to  devote  greater  resources  to  securing  suitable
locations and to the sourcing, promotion and sale of their products.

The business of developing,  manufacturing and marketing vitamins,  minerals and
other  nutritional  supplements  is highly  competitive.  It is not  possible to
accurately  assess  the  number  and  size of  competitors,  as the  nutritional
supplement  industry  is  composed  of many small  companies,  many of which are
privately-held  and do not  publish  sales and  marketing  figures.  The Company
believes   that   Amrion's   competitive   pricing,   quality  of   advertising,
comprehensive  lines of quality products and customer service  commitment enable
it to compete favorably with other vitamin and nutritional supplement companies.

Government Regulation
The stores are subject to various federal, state and local laws, regulations and
administrative  practices affecting its business and must comply with provisions
regulating  health and sanitation  standards,  food labeling,  equal employment,
minimum wages and licensing for the sale of food and, in some stores,  alcoholic
beverages.  Difficulties  or  failures  in  obtaining  or  maintaining  required
licenses or other required  approvals  could delay or prevent the opening of new
stores or adversely affect the operations of existing stores.

The manufacturing,  processing, formulating, packaging, labeling and advertising
of products,  particularly the nutriceutical and nutritional supplement products
developed,  produced and marketed by Amrion, are subject to regulation by one or
more federal agencies,  including the United States Food and Drug Administration
(the "FDA"),  the Federal Trade  Commission  (the "FTC"),  the Consumer  Product
Safety Commission (the "CPSC"), the United States Department of Agriculture (the
"USDA") and the Environmental Protection Agency (the "EPA"). Amrion's activities
are also  regulated by various  agencies of the states,  localities  and foreign
countries to which  Amrion's  products  are  distributed  and in which  Amrion's
products are sold.

Employees
As of  September  28,  1997,  the Company had over 11,000  employees,  including
approximately  9,459  full-time  and  1,809  part-time  employees.  The  Company
sponsors a partially  self-insured  health care benefits plan for  participating
employees. The Company does not subscribe to any workers' compensation insurance
program with respect to its  employees in Texas and instead  maintains a reserve
for job-related  injury claims. The employees of the Company are not represented
by a labor union or  collective  bargaining  agreement.  The  Company  stores in
Berkeley and Los Gatos,  CA; St. Paul,  MN; and  Madison,  WI were  subjected to
informational  pickets by the local retail  clerks' and  butchers'  unions for a
period of approximately ten to eighteen months after their opening.  The Company
store in  Brentwood,  CA has been  under an  informational  picket  by the local
retail union from its opening through the time of this printing.

Trademarks
The names "Whole Foods Market,"  "Wellspring," "Bread & Circus," "Mrs. Gooch's",
"Unicorn  Village  Market",  "Fresh Fields  Market",  "Bread of Life",  "Granary
Market",  "Good for You Foods" and the Company's  stylized  logos are registered
service marks of the Company.  The Company also owns common law  trademarks  and
trademark registrations on certain product names used by Amrion.



                                        7

<PAGE>


Risk Factors
The Company  wishes to caution  readers that the  following  important  factors,
among  others,  could cause the actual  results of Whole Foods  Market to differ
materially from those indicated by forward-looking  statements made from time to
time in news releases,  reports, proxy statements,  registration  statements and
other written  communications,  as well as oral forward-looking  statements made
from time to time by  representatives  of the  Company.  Except  for  historical
information,  the matters discussed in such oral and written  communications are
forward- looking statements that involve risks and uncertainties,  including but
not  limited  to  general  business   conditions,   the  timely  and  successful
development and opening of new stores, the impact of competition and other risks
detailed below.  "Forward-looking  statements" within the meaning of Section 21E
of the Securities Exchange Act of 1934, as amended, can be identified by the use
of predictive,  future-tense or forward-looking terminology, such as "believes,"
"anticipates,"   "expects,"   "estimates,"   "may,"  "will"  or  similar  terms.
Forward-looking  statements also include  projections of financial  performance,
statements regarding management's plans and objectives and statements concerning
any  assumptions  relating  to the  foregoing.  All  subsequent  written or oral
forward-looking  statements attributable to the Company or persons acting on its
behalf are expressly qualified by these factors.

Growth  Dependent on Expansion.  The Company's  strategy is to expand  through a
combination of new store openings and acquisitions of existing stores as well as
the possible acquisition or development of businesses with complimentary product
lines and related lines of business.  Successful implementation of this strategy
is contingent on numerous  conditions,  some of which are described  below,  and
there  can  be no  assurance  that  the  Company's  expansion  strategy  can  be
successfully executed.

Continued  growth of Whole  Foods will depend to a  significant  degree upon its
ability to open or acquire new stores in existing and new markets and to operate
these stores on a successful basis. Further, the Company's expansion strategy is
dependent  on  finding  suitable  locations,   and  Whole  Foods  faces  intense
competition with other retailers for such sites.  There can be no assurance that
Whole Foods will be able to open or acquire new stores in a timely manner and to
operate them on a successful basis. In addition,  there can be no assurance that
Whole Foods can  successfully  hire and train new employees  and integrate  them
into the  programs  and  policies  of Whole  Foods  or adapt  its  distribution,
management  information and other operating  systems to the extent  necessary to
operate  new or  acquired  stores in a  successful  and  profitable  manner  and
adequately supply natural foods products to these stores at competitive prices.

There can be no  assurance  that  Whole  Foods  will  continue  to grow  through
acquisitions.  To the extent Whole Foods further  expands by acquiring  existing
businesses,  there  can  be no  assurance  that  Whole  Foods  can  successfully
integrate the acquired  businesses into its operations and support systems,  and
that the operations of acquired businesses will not be adversely affected as the
Company's decentralized approach to operations is introduced.

Capital Needed for Expansion. The acquisition of existing stores, the opening of
new stores and the  development of new production  and  distribution  facilities
requires  significant  amounts of capital. In the past, the Company's growth has
been funded primarily through proceeds from public offerings, bank debt, private
placements of debt, and internally  generated cash flow. These and other sources
of capital may not be available to Whole Foods in the future.

Quarterly  Fluctuations.  The  Company's  quarterly  results of  operations  may
fluctuate  significantly  as the result of the timing of new store  openings and
the range of operating  results which may be generated from newly opened stores.
The Company  expenses  pre-opening  costs  associated  with a new store  opening
during the quarter in which the store is opened. Accordingly, quarter to quarter
comparisons of results of operations  have been and will be materially  impacted
by the  timing of new store  openings.  In  addition,  the  Company's  quarterly
operating  results  could be  adversely  affected  by  losses  from new  stores,
variations in the mix of product sales, price changes in response to competitive
factors, increases in merchandise costs and possible supply shortages.

Competition. The Company's competitors include other natural foods stores, large
and small  traditional  and specialty  supermarkets  and grocery  stores.  These
stores compete with Whole Foods in one or more product categories.  In addition,
traditional  and specialty  supermarkets  are  expanding  more  aggressively  in
marketing a broad range of natural  foods and thereby  competing  directly  with
Whole Foods for  products,  customers  and  locations.  Some of these  potential
competitors have been in business longer or have greater  financial or marketing
resources  than Whole Foods and may be able to devote  greater  resources to the
sourcing,  promotion and sale of their products.  Increased competition may have
an adverse  effect on  profitability  as the result of lower sales,  lower gross
profits, and/or greater operating costs such as marketing.


                                       8
<PAGE>


The sales of  nutritional  supplements,  nutricueticals  and other  fitness  and
health-related  products are highly  competitive,  and the Company  expects that
Amrion will face such  continued  competitive  pressure in the future.  Amrion's
nutritional  supplement  products,  which are its  largest  source  of  revenue,
compete on a national and regional  basis directly with other  specialty  health
retailers,  nutritional supplement  manufacturers and mass merchandisers such as
drug stores and supermarkets. Many of these competitors are substantially larger
and have greater resources than Whole Foods.

Personnel Matters.  Whole Foods is dependent upon a number of key management and
other  personnel.  The  loss of the  services  of a  significant  number  of key
personnel  within a short  period of time could have a material  adverse  effect
upon Whole Foods.  The Company's  continued  success is also  dependent upon its
ability to attract and retain  qualified  employees to meet Whole Foods'  future
needs. The Company faces intense  competition for qualified  personnel,  many of
whom are  subject  to  offers  from  competing  employers,  and  there can be no
assurance  that Whole Foods will be able to attract  and retain such  personnel.
Whole Foods does not maintain key person insurance on any employee.

Integration  of Acquired  Operations.  By acquiring  many new stores and certain
manufacturing  type  businesses  in the last  several  years,  the  Company  has
materially increased the scope of its operations by (i) increasing the number of
its stores and  entering new markets and (ii)  including  the  manufacturing  of
nutriceuticals  and nutritional  supplements and the direct  marketing of these.
There can be no assurance that  comparable  store sales of acquired  stores will
increase to or be  maintained  at the level  achieved  by  existing  Whole Foods
stores. Additionally,  there can be no assurance that the operations of acquired
stores will not be  adversely  affected as a result of the  introduction  of the
Company's team approach to store operations, or the response of customers to the
changes in operations and merchandising mix made by new ownership.  With respect
to the  Company's  acquisition  of  manufacturing  operations,  there  can be no
assurance  that  current  retail  stores  which are  customers  of the  acquired
companies  will  continue to do business with such  companies  after they become
subsidiaries of Whole Foods, nor can there be any assurance that Whole Foods can
realize the expected  benefits  from the  acquisition  of these  companies.  The
integration of acquired  operations into Whole Foods will require the dedication
of  management  resources  which  may  temporarily  detract  from  attention  to
day-to-day business of the Company.

Negative  Impact of  Litigation  Possible.  From time to time the Company is the
subject  of  various  lawsuits  arising  in the  ordinary  course  of  business.
Additionally,  like other retailers,  distributors and manufacturers of products
that are  ingested,  the Company  faces an inherent  risk of exposure to product
liability  claims in the event that the use of its  products  results in injury.
Although not currently anticipated by management, the Company's results could be
materially impacted by legal and settlement expenses related to such lawsuits.

Government Regulation. The manufacturing,  processing,  formulating,  packaging,
labeling  and  advertising  of  products,  particularly  the  nutriceutical  and
nutritional supplement products developed,  produced and marketed by Amrion, are
subject to  regulation by one or more federal  agencies,  including the FDA, the
FTC, the CPSC, the USDA and the EPA.  Amrion's  activities are also regulated by
various  agencies  of the states,  localities  and  foreign  countries  to which
Amrion's products are distributed and in which Amrion's products are sold.

The  composition  and labeling of nutritional  supplements  and  nutricueticals,
which  comprise a significant  majority of Amrion's  products,  is most actively
regulated  by the FDA  under the  provisions  of the  Federal  Food,  Drug,  and
Cosmetic Act ("FFDC Act").  The FFDC Act has been revised in recent years by the
Nutrition  Labeling  and  Education  Act of  1990  ("NLEA")  and by the  Dietary
Supplement Health and Education Act of 1994 ("DSHEA").  While in the judgment of
Whole Foods  Market  these  regulatory  changes are  generally  favorable to the
nutritional supplements industry, there can be no assurance that Amrion will not
in the future be subject  to  additional  laws or  regulations  administered  by
various  regulatory  authorities.  In addition,  there can be no assurance  that
existing  laws  and  regulations  will not be  repealed  or be  subject  to more
stringent or unfavorable interpretation by applicable regulatory authorities.




                                       9
<PAGE>


Final rules  establishing  labeling and  notification  requirements  for dietary
supplements  were  promulgated  by the FDA on September  23, 1997.  The labeling
portion of the  regulations  takes  effect on March 23,  1999.  Amrion is in the
process of implementing the labeling and notification provisions.  Additionally,
on February 6, 1997, the FDA published an advance notice of proposed  rulemaking
(ANPR)  which seeks to  establish  current good  manufacturing  practice  (CGMP)
regulations for dietary  supplements.  Final rules implementing CGMP regulations
will  likely  issue  and take  effect  in late  1998 or early  1999.  It is also
anticipated  that  the  FTC  will  issue a  guidance  document  for the  dietary
supplement industry in the first half of 1998.

The   Company   cannot   predict  the  nature  of  future   laws,   regulations,
interpretations  or  applications,  nor  can it  determine  what  effect  either
additional  governmental  regulations  or  administrative  orders,  when  and if
promulgated, or disparate federal, state and local regulatory schemes would have
on its business in the future. They could, however, require the reformulation of
certain products to meet new standards,  the recall or discontinuance of certain
products  not  able to be  reformulated,  additional  record  keeping,  expanded
documentation  of the  properties  of certain  products,  expanded or  different
labeling and/or scientific substantiation. Any or all of such requirements could
have an adverse  effect on the  Company's  results of  operations  and financial
condition.

Governmental  regulations in foreign  countries where the Amrion plans to expand
sales  may  prevent  or delay  entry  into the  market or  prevent  or delay the
introduction, or require the reformulation, of certain of Amrion's products.

Sales  Concentrations  of Major  Products.  Three  product  groups  collectively
comprise a majority of Amrion's  net sales.  These  product  groups are known as
Coenzyme Q10, Ginkgo Biloba and Bilberry.  Although  historically sales of these
products  have  increased  annually,  there can be no assurance  this trend will
continue or that current revenues attributed to the products will be maintained.
To the extent customer demand for these product groups declines,  Amrion's sales
would be  adversely  affected.  To  reduce  the  potential  adverse  effect of a
decreased demand for any of these products, Amrion continually adds new products
to its existing line.








  
                                     10

<PAGE>


Item 2.    Properties

The Company owns the New Orleans  store  location.  Amrion owns a 31,000  square
foot  manufacturing,  distribution and warehousing  facility and a 64,500 square
foot adjacent lot near Boulder,  Colorado. Amrion also owns a 20,000 square foot
office building in Boulder. All other stores,  distribution centers,  bakehouses
and administrative  facilities are leased,  with expiration dates ranging from 1
to 21 years.  The Company  has options to renew most of its leases with  renewal
periods ranging from 5 to 50 years.

In 1995,  the Company  developed a project in Austin,  Texas which houses one of
the new Austin stores (named Sixth and Lamar),  the new corporate  headquarters,
and a bookstore.  The  underlying  property is leased from a third party under a
ground lease which has a base term of twenty years with ten options to renew for
five years each.  The Company has entered into a lease with the bookstore  which
has a base term of twenty  years with two  options to renew for five years each.
Certain officers of the Company are also  shareholders of the bookstore in which
they own a combined 13.4% of the outstanding  stock.  The Company  believes that
the terms of the lease  between the Company  and the  bookstore  are on terms no
less  favorable  to  the  Company  than  could  have  been  negotiated  with  an
independently  owned  retailer.  This is partially  based on an appraisal of the
lease by an  independent  appraisal  firm.  The  income  from this  lease is not
material to the operations of the Company.

Item 3.    Legal Proceedings

From  time to time,  the  Company  is  involved  in  lawsuits  that the  Company
considers to be in the normal course of its business  which have not resulted in
any material losses to date.

Item 4.    Submission of Matters to a Vote of Security Holders

On September 11, 1997, the Company held a Special  Meeting of its  Shareholders.
At the Special Meeting, the shareholders were asked to consider and act upon the
following:

Proposal  (1) To  consider  and vote  upon a  proposal  to  issue  approximately
4,680,000  shares  of  Common  Stock,  no par  value  of Whole  Foods,  upon the
consummation of the transactions contemplated by that certain Agreement and Plan
of Merger  dated June 9, 1997,  by and among  Amrion,  Inc.,  Whole  Foods and a
subsidiary of Whole Foods,  pursuant to which Amrion would become a wholly owned
subsidiary of Whole Foods, and each issued share of Common Stock of Amrion would
be  converted  into the right to  receive  .87  shares of Common  Stock of Whole
Foods;

Proposal  (2) To consider  and act upon a proposed  amendment  to the 1992 Stock
Option Plan for Team Members to increase the number of shares of Common Stock of
Whole Foods issuable upon exercise of stock options under the Option Plan from 3
million to 4 million shares of Common Stock; and

Proposal (3) To consider and act upon a proposed amendment to the Option Plan to
limit the number of shares of Common  Stock of Whole  Foods  underlying  options
granted under the Option Plan which may be granted to any team member during any
fiscal year to not more than 100,000 shares.

The following indicates the number of shares voted for and against the proposals
as well as abstentions.

Proposal         Votes For              Votes Against           Votes Abstained

  (1)             11,969,787                  67,845                53,817
  (2)              9,859,945               2,156,671                74,833
  (3)             15,625,762                  72,293                71,236



                                       11
<PAGE>


PART II

Item 5.    Market for Registrant's Common Equity and Related Shareholder Matters

The Company's Common Stock is traded on the NASDAQ Stock Market under the symbol
"WFM." The following  sets forth the high and low last reported sales prices for
the Company's last two fiscal years.

                                                         High             Low
         Fiscal 1996
September 25, 1995 to January 14, 1996                  $15.00           $10.94
January 15, 1996 to April 7, 1996                       $18.50           $13.75
April 8, 1996 to June 30, 1996                          $28.50           $17.75
July 1, 1996 to September 29, 1996                      $35.88           $24.00

         Fiscal 1997
September 30, 1996 to January 19, 1997                  $27.75           $17.50
January 20, 1997 to April 13, 1997                      $24.50           $17.50
April 14, 1997 to July 6, 1997                          $33.75           $20.50
July 7, 1997 to September 28, 1997                      $36.63           $32.38


The Company had  approximately  1,359  record  holders of its common stock as of
November 30, 1997.

The Company intends to retain any earnings for use in its business and therefore
does not  anticipate  paying any cash dividend in the  foreseeable  future.  The
Company's present bank credit agreement contains certain  restrictive  covenants
that include the unavailability of the payment of dividends on common stock.

In fiscal year 1997 the Company issued the following unregistered securities:

(1) In April 1997,  the Company  issued  199,903  shares of Common  Stock to the
former  stockholders of Bread of Life, Inc. as  consideration  for the Company's
acquisition of Bread of Life.

(2) In August  1997,  the Company  issued  32,977  shares of Common Stock to the
former stockholder of Organic Merchants, Inc., doing business as Granary Market,
Inc., as consideration for the Company's acquisition of Organic Merchants, Inc.

In  issuing  such   securities,   the  Company  relied  on  the  exemption  from
registration and prospectus delivery requirements of the Securities Act of 1933,
as amended, provided by Section 4(2) of such Act.


                                       12

<PAGE>


Item 6.    Selected Financial Data
<TABLE>
<CAPTION>

Whole Foods Market, Inc. and Subsidiaries
Summary Financial Information In thousands, except per share and operating data
<S>                                                                             <C>          <C>           <C>     


                                                      Sept 28      Sept 29      Sept 24      Sept 25        Sept 26
                                                         1997         1996         1995         1994           1993
- -------------------------------------------------------------------------------------------------------------------
Consolidated Statements of Operations (1)
Sales                                           $   1,117,346      946,353      748,691      597,294        455,672
Cost of goods sold and occupancy costs                749,551      645,925      504,211      402,471        307,318
- -------------------------------------------------------------------------------------------------------------------
Gross profit                                          367,795      300,428      244,480      194,823        148,354
Selling, general and administrative expenses          312,703      266,107      225,755      177,850        140,086
Pre-opening and relocation costs                        5,243        5,903        6,361        9,145          7,442
Merger and reorganization expenses                      4,887       38,516            0            0          3,094
- -------------------------------------------------------------------------------------------------------------------
Income (loss) from operations                          44,962      (10,098)      12,364        7,828         (2,268)
Interest expense                                       (6,044)      (4,671)      (2,368)        (127)          (487)
Interest and other income                                 450          650        1,087        1,166          1,255
- -------------------------------------------------------------------------------------------------------------------
Income (loss) before income taxes                       39,368     (14,119)       11,083        8,867       (1,500)
Provision (credit) for income taxes                     12,724      (1,404)        6,899        7,095         5,529
- -------------------------------------------------------------------------------------------------------------------
Net income (loss)                               $       26,644     (12,715)        4,184        1,772       (7,029)
===================================================================================================================
Net income (loss) per share                     $         1.05       (0.53)         0.18         0.08        (0.35)
===================================================================================================================
Weighted average shares outstanding                     25,382       23,792       23,402       22,718        19,930
===================================================================================================================

Operating Data
Number of stores at end of period                           75           68           61           49            42
Store sales per square foot                     $          638          636          625          639           597
Average weekly sales per store                  $      277,141      253,555      238,776      243,520       217,116
Comparable store sales increase (2)                       8.3%         5.4%         6.2%         9.9%         11.6%

Consolidated Balance Sheet Data (End of Year)
Working capital                                 $       36,621       15,648          871       21,876        17,569
Total assets                                           399,678      340,819      290,414      221,510       176,921
Long-term debt (including current maturities)           93,844       85,291       53,721        8,389         5,607
Shareholders' equity                                   205,465      172,024      172,353      167,232       137,025

</TABLE>

(1) The combined  financial  information  above for periods  prior to the merger
with Amrion, accounted for as a pooling-of-interests, is based on the respective
historical financial  statements and other financial  information of the Company
and Amrion. For fiscal year 1997, Whole Foods Market financial information as of
and for the fiscal year ended  September  28, 1997 has been combined with Amrion
information  as of and for the twelve months ended  September 28, 1997.  For all
other years presented,  Whole Foods Market  financial  information as of and for
the fiscal years ended in September as indicated  above has been  combined  with
Amrion financial information as of and for the fiscal years ended December 31 of
the same year.  Fiscal  years 1997,  1995,  1994 and 1993 are 52-week  years and
fiscal year 1996 is a 53-week year.

(2) For internal reporting  purposes,  the Company's fiscal year is comprised of
13 accounting periods generally  consisting of four weeks each. Sales of a store
are deemed to be  "comparable"  commencing in the  fifty-third  full week during
which the store was open. The comparable store sales increase for fiscal 1997 is
based on comparable 52-week years.



                                       13

<PAGE>


Item 7.    Management's Discussion and Analysis of Financial Condition and 
           Results of Operations

General
Whole Foods Market  opened its first store in Texas in 1980 and has expanded its
operations  to 75 stores as of September 28, 1997 both by opening new stores and
acquiring  existing  stores from third  parties.  The  results of the  Company's
operations  have been and will continue to be materially  affected by the timing
and number of new store openings.  New stores may incur operating losses for the
first one or two years of  operations.  The Company's  results of operations are
reported on a 52- or 53-week fiscal year ending on the last Sunday in September.
Fiscal  years 1997 and 1995 are 52-week  years and fiscal year 1996 is a 53-week
year. On September 11, 1997 the shareholders  approved the  pooling-of-interests
merger  between Whole Foods Market and Amrion,  Inc., a Boulder,  Colorado-based
company  engaged in  developing,  producing  and  marketing  nutriceuticals  and
nutritional  supplements.  The information contained herein has been restated to
present the combined  results of operations for the years shown. For fiscal year
1997,  Whole Foods Market  financial  information  as of and for the fiscal year
ended September 28, 1997 has been combined with Amrion information as of and for
the twelve months ended September 28, 1997. For all other years presented, Whole
Foods Market financial information as of and for the fiscal years ended the last
Sunday in September has been combined with Amrion  financial  information  as of
and for the same years ended  December  31. On August 30, 1996 the  shareholders
approved the  pooling-of-interests  merger  between Whole Foods Market and Fresh
Fields Markets,  Inc. Whole Foods Market financial  information for fiscal years
1996 and prior was combined with Fresh Fields  information in the same manner as
described for Amrion above.

Development Activity
The  following is a schedule of stores  opened,  relocated,  closed and acquired
during fiscal years 1997, 1996 and 1995:

Rockville                           Rockville, MD             relocated 10/94
Plano                                   Plano, TX                opened 11/94
Symphony                            Cambridge, MA                 opened 1/95
Campbell                             Campbell, CA               acquired 2/95
Cupertino                           Cupertino, CA               acquired 2/95
relocated 8/96
Aventura                             Aventura, FL               acquired 2/95
Greenwich                           Greenwich, CT                 opened 3/95
Wynnewood                           Wynnewood, NJ                 opened 4/95
Sixth and Gateway                      Austin, TX     3 stores relocated to 2
                                                            in April / May 95
St. Paul                             St. Paul, MN                 opened 5/95
Millburn                             Millburn, NJ                 opened 6/95
Montclair                           Montclair, NJ                 opened 6/95
Tustin                                 Tustin, CA                 opened 7/95
Gaithersburg                     Gaithersburg, MD                 opened 9/95
                                                                 closed 10/96
Reston                                 Reston, VA                opened 11/95
Oak Street                           Evanston, IL              acquired 12/95
                                                                  closed 9/96
Sherman Oaks West                Sherman Oaks, CA                 opened 1/96
Tenley                             Washington, DC                 opened 1/96
Georgetown                         Washington, DC                 opened 1/96
Lakeview                             Lakeview, IL                 opened 2/96
Manhasset                         Munsey Park, NY                 opened 2/96
Arlington                           Arlington, VA                 opened 2/96
Durham                                 Durham, NC              relocated 2/96
Mt. Washington                      Baltimore, MD                 opened 5/96
Madison                               Madison, WI                 opened 6/96
West LA                           Los Angeles, CA              relocated 7/96
Franklin                        San Francisco, CA                 opened 7/96


                                       14

<PAGE>


Vienna                                 Vienna, VA                opened 11/96
LaJolla                               LaJolla, CA                opened 11/96
Philadelphia                     Philadelphia, PA                 opened 1/97
Wheaton                               Wheaton, IL              relocated 2/97
Hillcrest                           San Diego, CA                 opened 4/97
San Rafael                         San Rafael, CA                 opened 4/97
Federal                        Ft. Lauderdale, FL               acquired 4/97
Plantation                         Plantation, FL               acquired 4/97
Granary                              Monterey, CA               acquired 8/97

Results of Operations
The following  table sets forth the statement of operations  data of Whole Foods
Market expressed as a percentage of sales for the fiscal years indicated:
<TABLE>
<S>                                                                             <C>         <C>              <C>  

Year Ended                                                                  1997             1996              1995
===================================================================================================================
Sales                                                                      100.0%           100.0%           100.0%
Cost of goods sold and occupancy costs                                      67.1             68.3             67.3
- -------------------------------------------------------------------------------------------------------------------
Gross profit                                                                32.9             31.7              32.7
Selling, general and administrative expenses                                28.0             28.1              30.2
Pre-opening and relocation costs                                             0.5              0.6               0.8
Merger and reorganization expenses                                           0.4              4.1               0.0
- -------------------------------------------------------------------------------------------------------------------
Income (loss) from operations                                                4.0             (1.1)              1.7
Interest expense                                                            (0.5)            (0.5)             (0.3)
Interest and other income                                                    0.0              0.1               0.1
- -------------------------------------------------------------------------------------------------------------------
Income (loss) before income taxes                                            3.5             (1.5)              1.5
Provision (credit) for income taxes                                          1.1             (0.1)              0.9
- -------------------------------------------------------------------------------------------------------------------
Net income (loss)                                                            2.4%           (1.3)%              0.6%
===================================================================================================================

</TABLE>

Figures may not add due to rounding

Sales
Sales for all  years  shown  reflect  increases  due to new  stores  opened  and
acquired and comparable  store sales increases of 8.3%, 5.4% and 6.2% for fiscal
years  1997,  1996 and 1995,  respectively.  Sales of a store  are  deemed to be
comparable commencing in the fifty-third full week after the store was opened or
acquired.  Comparable  store sales in Southern  California  in fiscal year 1997,
particularly the first three quarters,  and the last quarter of fiscal 1996 were
negatively  impacted  by the July 1996 name  change  from Mrs.  Gooch's to Whole
Foods  Market.  Comparable  store sales  increases  generally  resulted  from an
increase in the number of customer  transactions  and  slightly  higher  average
transaction amounts, reflecting an increase in market share as the stores mature
in a particular  market.  Additionally,  net sales by Amrion  increased over the
prior  year by 25.5%,  40.0% and 53.5% for  fiscal  years  1997,  1996 and 1995,
respectively.   Sales  increases  by  Amrion  resulted  from  improved  customer
acquisition programs and expanded retail and mass market distribution  programs.
The  Company  believes  that  historical  sales  trends may not  necessarily  be
indicative of future results of operations.

Gross Profit
Gross profit consists of sales less cost of goods sold and occupancy costs, plus
contribution   from  non-retail   grocery   distribution  and  food  preparation
operations.  The  Company's  consolidated  gross  profit  in  fiscal  year  1997
increased as a percentage of sales to 32.9% from 31.7% in fiscal year 1996. This
increase  reflects  improved  gross  margins in the former Fresh Fields  stores,
increased  national buying and private label initiatives which continue to lower
the cost of product purchased on a national basis, and continued  improvement by
new stores with respect to product procurement and merchandising and controlling
spoilage.  Gross profit in fiscal 1996  decreased as a percentage  of sales from
32.7%  in  fiscal  1995  due  primarily  to a  price  reduction  strategy  which
negatively  impacted gross margin in the Fresh Fields stores prior to the merger
with Whole Foods  Market.  In all years,  gross profit  margins were  positively
affected by margin improvements as stores mature.  Relative to other stores in a
region,  gross  profit  margins  tend to be lower for new stores and increase as
stores  mature,   reflecting   increasing   experience  levels  and  operational
efficiencies  of the  store  teams.  Additionally,  gross  profit  margins  were
positively affected in all years by the increased percentage of sales in certain
regions and in  departments  such as prepared  foods where the Company  achieves
higher gross  profits,  and by continued  reductions  in product costs at Amrion
resulting  from  increased   in-house   manufacturing  and  improved   materials
procurement.

                                       15

<PAGE>


Selling, General and Administrative Expenses
Selling,  general and  administrative  expenses in fiscal  1997  decreased  as a
percentage of sales to 28.0% from 28.1% in fiscal 1996 and 30.2% in fiscal 1995.
In fiscal  1997,  direct  store  expenses  as a  percentage  of sales  increased
slightly  over  the  prior  year  due to the  growth  of  the  Company's  retail
operations  in regions where the Company  experiences  higher  operating  costs,
offset by reduced  direct store expenses as a percentage of sales for new stores
as compared to historical new store results.  In 1996 direct store expenses as a
percentage  of sales  decreased  from the prior year,  reflecting  the impact of
reductions  in labor and other costs in the Fresh Fields  stores  related to the
above  mentioned  price  reduction  strategy.  For all years,  the  decreases in
selling,  general and  administrative  expenses as a percentage of sales reflect
increases in store sales without comparable  increases in administrative  staff,
These decreases were offset by increased market  development costs and increased
administrative staff at Amrion. Whole Foods Market has historically been able to
expand  without a  significant  increase  in general and  administrative  costs.
However,  in certain  circumstances  the  Company  has  increased  the number of
administrative  and support  personnel at the  regional  and national  levels in
connection with the implementation of new management  information systems and to
support current and planned growth.

Pre-opening and Relocation Costs
Whole Foods Market developed and opened five new stores in fiscal 1997, nine new
stores in fiscal 1996, and ten new stores in fiscal 1995. The Company  relocated
a store in the Chicago  area to a new,  larger  location in fiscal  1997,  three
stores and the Fresh Fields  corporate  office in fiscal 1996,  and three stores
and its national  corporate  office in fiscal 1995. In fiscal 1997,  the Company
also  recognized  estimated  costs to close a store in San Antonio in connection
with  the  relocation  of that  store  in the  first  quarter  of  fiscal  1998.
Pre-opening   and  relocation   costs  in  fiscal  1997,   1996  and  1995  were
approximately  $5.2  million,  $5.9  million  and  $6.4  million,  respectively.
Pre-opening  costs include hiring and training  personnel,  supplies and certain
occupancy  and  miscellaneous  costs  related  to new  store  openings,  and are
expensed in the quarter of store opening. Pre-opening costs are generally higher
in locations  which are some distance from an existing base of operations due to
higher training,  travel and moving costs. Relocation costs consist of losses on
dispositions of fixed assets and inventories, remaining lease payments and other
costs of holding replaced facilities and other related expenses.

Merger and Reorganization Expenses
Merger expenses in fiscal 1997 include transaction  expenses associated with the
acquisition of Amrion,  Inc. Merger and  reorganization  expenses in fiscal 1996
include  severance,  transaction  expenses,  duplicate system disposal costs and
conforming  accounting  adjustments  associated  with the  acquisition  of Fresh
Fields,  and severance and other costs associated with the  restructuring of the
Southern California region. Additionally, fiscal 1996 expenses include losses on
the  disposition  of store assets,  remaining rent and lease  termination  costs
recognized  pursuant  to a plan  initiated  at the  time  of  the  Fresh  Fields
acquisition  to close  or  relocate  duplicate  stores.  Specifically,  the plan
included the following  store changes:  (1) the Fresh Fields Elston store in the
Chicago  area was closed in  September  1996 and sales of the nearby Whole Foods
Market Lincoln Park and Lakeview stores  increased in fiscal 1997 as a result of
the transfer of customers to those stores; (2) the Whole Foods Market Oak Street
store in the Chicago area was closed in  September  1996 and sales of the nearby
Fresh Fields  Evanston store  increased as a result of the transfer of customers
to that store; (3) the Fresh Fields Gaithersburg store in the Washington DC area
was closed in November  1996 just prior to the opening of the Whole Foods Market
Vienna  store.  The Company  believes that the initial sales of the Vienna store
were  positively  impacted by the  transfer of customers  from the  Gaithersburg
store;  and, (4) the Fresh Fields  Naperville and Evanston stores in the Chicago
area have been relocated in fiscal 1997 and early fiscal 1998, respectively,  to
two nearby  Whole Foods Market  stores.  The Company  believes  that the two new
stores  service a trade area which overlaps with the trade area of the two Fresh
Fields stores, and that the new stores will experience greater sales and profits
as a result of the closing of these stores.  At September 28, 1997,  the Company
has lease termination provisions remaining under the plan totaling approximately
$9.1  million.  The  Company  does not  expect  the  ultimate  payment  of these
liabilities to materially affect its liquidity.

Interest Expense
From the time of the Whole Foods Market  initial  public  offering in 1992 until
1995, new store  development and acquisitions  were financed  primarily  through
equity offerings and with funds generated from  operations.  In fiscal 1995, the
Company began  drawing on its $75 million bank line of credit to fund  expansion
needs which exceeded cash flow from operations.  In 1996, the Company  continued
to draw on that line of credit  and  refinanced  a  portion  of the  outstanding
balance  with $40  million in newly  issued  senior  notes.  In 1997 the Company
amended and increased its bank line of credit to $100 million.  Interest expense
related to the Company's  borrowings  was  approximately  $6.0 million in fiscal
1997,  $4.7  million in fiscal 1996,  and $2.4  million in fiscal  1995,  net of
capitalized interest associated with stores under development.


                                       16
<PAGE>


Income Taxes
The  Company's  effective  tax rate was 32.3% and 62.2% in fiscal 1997 and 1995,
respectively,  and a credit of 10.0% in fiscal  1996.  The  income  tax rate for
fiscal 1997  reflects  the  utilization  of  approximately  $3.9  million of net
operating  loss  carryforwards  acquired in the Fresh  Fields  merger on which a
valuation allowance had previously been provided.  As of September 28, 1997, the
Company has remaining net operating loss  carryforwards of  approximately  $17.8
million  related to net  operating  losses  incurred  by Fresh  Fields  from its
inception  until the fiscal 1996  acquisition  by Whole Foods  Market  which are
available to offset certain future taxable income. The fiscal 1996 effective tax
rate reflects the  non-deductibility  for federal income tax purposes of certain
merger  transaction  costs  that were  expensed  for  financial  accounting  and
reporting purposes in that year. The income tax provision for fiscal 1995 is the
expense  associated  with  the  Company's  income  before  taxes  excluding  the
operating  losses of Fresh  Fields,  which could not be utilized  for income tax
purposes to offset the  Company's  taxable  income in that year. As of September
28,  1997,  the Company  does not  consider it more likely than not that all net
operating loss  carryforwards  will be utilized based on the  limitations due to
the application of certain tax laws. A valuation allowance has been recorded for
the portion of the net operating loss  carryforwards  which the Company does not
currently consider recognizable.

Business Combinations
On September 11, 1997,  the Company  completed  the merger with Amrion,  Inc. in
exchange  for  approximately  4.7  million  shares  of  common  stock,  plus the
assumption of approximately  330,000  outstanding  options to purchase shares of
common stock.  The merger has been accounted for using the  pooling-of-interests
method.  In August  1997,  the  Company  completed  the  acquisition  of Organic
Merchants,  Inc.,  doing  business as Granary  Market,  which operated a natural
foods  market in Monterey,  California,  in exchange  for  approximately  33,000
shares  of  common  stock.   The   acquisition   was  accounted  for  using  the
pooling-of-interests  method.  Due to the  immateriality  of  Granary  financial
statements  to  the  Company's  consolidated  financial  statements,   financial
information for the periods prior to the  combination has not been restated.  In
April 1997, the Company  completed the acquisition of Bread of Life, Inc., which
operated  two  natural  foods  markets  in  South   Florida,   in  exchange  for
approximately  200,000 shares of common stock. The acquisition was accounted for
using the pooling-of-interests method. Due to the immateriality of Bread of Life
financial  statements  to  the  Company's   consolidated  financial  statements,
financial  information  for the periods  prior to the  combination  has not been
restated. On August 30, 1996, the Company completed the merger with Fresh Fields
Markets,  Inc.,  which  operated 22 natural foods  supermarkets  in exchange for
approximately  4.8  million  shares  of common  stock,  plus the  assumption  of
approximately  549,000  outstanding  options to purchase shares of common stock.
This merger was accounted for using the pooling-of-interests method. In December
1995, the Company completed the acquisition of Natural Merchants Exchange,  Inc.
doing  business as Oak Street  Market which  operated a natural  foods market in
Evanston,  Illinois,  in exchange  for  approximately  195,000  shares of common
stock. This acquisition was accounted for using the pooling-of-interests method.
Due to the  immateriality  of Oak Street  financial  statements to the Company's
consolidated  financial statements,  financial information for the periods prior
to the combination was not restated.  In February 1995, the Company acquired the
outstanding  stock  of Cana  Foods,  Inc.,  which  operated  two  natural  foods
supermarkets in Northern California, in exchange for approximately $5 million in
cash. Also in February 1995, the Company acquired  substantially  all assets and
assumed  certain   liabilities  of  Unicorn  Village,   Ltd.,  a  natural  foods
supermarket  in South  Florida,  in exchange for  approximately  $4.1 million in
cash. Both of these  acquisitions  were accounted for using the purchase method,
and the results of  operations of the two entities  were  consolidated  with the
results of operations of the Company from the dates of acquisition.

Subsequent to the end of fiscal 1997, the Company signed a definitive  agreement
to merge with  Merchant of Vino,  which  operates  four gourmet / natural  foods
stores and two  specialty  wine and gourmet food shops in the Detroit  area,  in
exchange for  approximately 1 million shares of newly issued Company stock.  The
merger    transaction    is   intended   to   be   accounted   for   using   the
pooling-of-interests  method and is expected to be completed  in December  1997.
Subsequent  to the end of fiscal  1997,  the Company  also  signed a  definitive
agreement to merge with Allegro Coffee Company,  a specialty  coffee roaster and
distributor based in Boulder,  Colorado,  in exchange for approximately  175,000
shares of common stock.  The merger  transaction is intended to be accounted for
using the  pooling-of-interests  method. Due to the immateriality of Merchant of
Vino and Allegro financial  statements to the Company's  consolidated  financial
statements,  financial  information for the periods prior to these  combinations
will not be restated.



                                       17

<PAGE>


Quarterly Results
The first  quarter  consists  of 16 weeks,  the second and third  quarters  each
consist of 12 weeks and the fourth  quarter  consists of 12 or 13 weeks.  Fiscal
year 1997 is a 52-week  year with the  fourth  quarter  consisting  of 12 weeks.
Fiscal  year 1996 is a 53-week  year with the fourth  quarter  consisting  of 13
weeks.  Because the first  quarter is longer  than the  remaining  quarters  and
contains both the Thanksgiving and Christmas holidays, it typically represents a
larger   share  of  the   Company's   annual   sales   from   existing   stores.
Quarter-to-quarter  comparisons  of  results  of  operations  may be  materially
impacted by the number and timing of new store  openings for which related costs
are deferred as incurred  and  expensed in the quarter the store is opened.  The
Company believes that the historical  pattern of quarterly sales and income as a
percentage  of the annual total may not be  indicative  of the pattern in future
years.  The following table sets forth selected  quarterly  unaudited  financial
information for the fiscal years ended September 28, 1997 and September 29, 1996
(in thousands except per share data):


<TABLE>
<S>                                                                             <C>       <C>              <C>     

                                                           1st               2nd              3rd               4th
1997                                                   Quarter           Quarter          Quarter           Quarter
===================================================================================================================
Sales                                             $    312,584           259,800          274,510           270,452
Gross profit                                            99,447            85,284           92,021            91,043
Pre-opening and relocation costs                         1,604             1,129                0             2,510
Merger and reorganization expenses                           0                 0                0             4,887
Income from operations                                  10,778            12,597           14,188             7,399
Income before income taxes                               9,195            11,179           12,922             6,072
Net income                                               5,988             7,218            8,283             5,155
Net income per share                              $       0.24              0.29             0.32              0.20
Weighted average shares outstanding                     24,984            24,996           25,733            25,946
===================================================================================================================

                                                               1st           2nd              3rd               4th
1996                                                       Quarter       Quarter          Quarter           Quarter
===================================================================================================================
Sales                                             $    258,368           215,783          227,466           244,736
Gross profit                                            80,764            70,949           73,831            74,884
Pre-opening and relocation costs                           998             2,712              609             1,584
Merger and reorganization expenses                           0             1,984                0            36,532
Income (loss) from operations                            4,604             4,647            9,507           (28,855)
Income (loss) before income taxes                        3,897             3,954            8,776           (30,745)
Net income (loss)                                          964             2,692            5,818           (22,188)
Net income (loss) per share                       $       0.04              0.11             0.24             (0.93)
Weighted average shares outstanding                     23,641            23,871           24,608            23,792
===================================================================================================================

</TABLE>


As a result of the pooling-of-interests merger with Amrion in the fourth quarter
of fiscal 1997, the amounts reported above differ from those previously reported
in the  applicable  Whole Foods  Market,  Inc.  quarterly  reports on Form 10-Q.
Quarterly  results for fiscal year 1997  combine  Whole Foods  Market and Amrion
results for each fiscal quarter.  Quarterly results for fiscal year 1996 combine
Whole  Foods  Market  historical  results for each  fiscal  quarter  with Amrion
historical results for each calendar quarter of that year.





                                       18
<PAGE>


Liquidity and Capital Resources
At September 28, 1997 and September 29, 1996, the Company's  working capital was
approximately  $36.6 million and $15.6 million,  respectively,  and the ratio of
current  assets  to  current  liabilities  was  1.47  to  1.0  and  1.26  to  1,
respectively.  Net cash flow from operating  activities was approximately  $54.0
million,  $28.8  million  and  $36.2  million  in  fiscal  1997,  1996 and 1995,
respectively.  Whole  Foods  Market  maintains  a bank  credit  agreement  which
provides  for a  revolving  line of credit of up to $100  million.  The  amounts
borrowed  under this agreement are  convertible  into a four year term loan upon
the expiration of the revolving credit term on June 30, 1999. Principal payments
are to be made in quarterly  installments  beginning  September  30, 1999.  This
credit agreement contains certain restrictive covenants,  including restrictions
upon the  payment  of  dividends  on common  stock.  The credit  agreement  also
contains  certain  affirmative  covenants,  including the maintenance of certain
financial ratios as defined in the agreement.  All outstanding  amounts borrowed
under this agreement  bear interest at the Company's  option of either a defined
base rate or the  Eurodollar  rate plus a premium.  At  September  28,  1997 and
September 29, 1996 approximately $52.1 million and $44.1 million,  respectively,
was drawn under the Company's line of credit agreement.  In May 1996 the Company
issued $40  million of senior  unsecured  notes,  bearing  interest at 7.29% and
payable in seven equal annual  installments  beginning  May 16, 2000.  The notes
contain certain  affirmative and negative  covenants,  including  maintenance of
certain  financial  ratios.   Net  cash  flow  from  financing   activities  was
approximately  $11.8  million,  $38.9  million and $44.1 million in fiscal 1997,
1996 and 1995, respectively. Whole Foods Market's principal capital requirements
have been the funding of the  development or acquisition of new stores and, to a
lesser  extent,  the resultant  increase in working  capital  requirements.  The
Company  estimates that cash requirements to open a new store will range from $3
million  to $12  million  (after  giving  effect  to any  landlord  construction
allowance).  This  excludes new store  inventory of  approximately  $400,000,  a
substantial  portion of which is financed by the vendors of Whole Foods  Market.
In fiscal 1998, Whole Foods Market plans to open approximately seven new stores,
relocate two existing stores and will have under  development  additional stores
that will  open in fiscal  1999.  The  Company  will  incur  additional  capital
expenditures  in fiscal 1998 in connection with ongoing  equipment  upgrades and
resets at its existing stores,  development of new production,  distribution and
office  facilities  for  Amrion  and  continued  development  of its  management
information   systems.   Net  cash  flow  used  by  investing   activities   was
approximately  $56.4  million,  $73.2  million and $93.0 million in fiscal 1997,
1996 and 1995,  respectively.  The  Company  expects  that cash  generated  from
operations and bank borrowings will be sufficient to fund planned store openings
and other cash needs  through the end of fiscal 1998,  absent any material  cash
acquisitions.

Adoption of Accounting Standards
The  Financial  Accounting  Standards  Board has issued  Statement  of Financial
Accounting  Standards  No. 128 (SFAS No.  128),  "Earnings  per Share"  which is
effective for financial  statements issued for periods ending after December 15,
1997, including interim periods. Earlier application is not permitted. Effective
September 29, 1997, the Company will adopt on a retroactive  basis SFAS No. 128,
which  establishes  standards for computing  and  presenting  earnings per share
(EPS). This statement requires dual presentation of basic and diluted EPS on the
face of the income  statement for entities with complex  capital  structures and
requires a  reconciliation  of the  numerator and  denominator  of the basic EPS
computation  to the numerator and  denominator  of the diluted EPS  computation.
Basic EPS excludes the effect of potentially  dilutive  securities while diluted
EPS reflects the  potential  dilution  that would have occurred if securities or
other contracts to issue common stock had been exercised, converted, or resulted
in the issuance of common stock.  The Company has not  determined  the impact of
adoption of SFAS No. 128 on previously disclosed EPS.

The Financial  Accounting Standards Board has also issued Statement of Financial
Accounting  Standards No. 131 (SFAS No. 131),  "Disclosures about Segments of an
Enterprise and Related Information," which is effective for financial statements
issued for periods beginning after December 15, 1997. The Company plans to adopt
SFAS No. 131 in fiscal  year 1999.  This  statement  establishes  standards  for
reporting  information about operating  segments in annual financial  statements
and requires selected  information about operating segments in interim financial
reports  issued to  shareholders.  It also  establishes  standards  for  related
disclosures  about products and services,  geographic areas and major customers.
Under SFAS No. 131, operating segments are to be determined  consistent with the
way that management organizes and evaluates financial information internally for
making  operating  decisions  and  assessing  performance.  The  Company has not
determined  the impact of the  adoption of this new  accounting  standard on its
consolidated financial statements.

Disclaimer on Forward Looking Statements
Except for the historical information contained herein, the matters discussed in
this   analysis  are  forward   looking   statements   that  involve  risks  and
uncertainties,  including but not limited to general  business  conditions,  the
timely development and opening of new stores, the impact of competition, and the
other  risks  detailed  from  time to time in the  Company's  filings  with  the
Securities and Exchange Commission.

                                       19
<PAGE>


Item 7(a)  Quantitative and Qualitative Disclosures About Market Risk

Not applicable.

Item 8.    Financial Statements and Supplementary Data

See Item 14 (a).

Item 9.    Changes in and Disagreements with Accountants on Accounting and 
           Financial Disclosure

Not applicable.

PART III

Item 10.   Directors and Executive Officers of the Registrant

A brief  description  of each  executive  officer and director of the Company is
provided  below.  Directors  hold office  until the next  annual  meeting of the
shareholders or until their  successors are elected and qualified.  All officers
serve at the discretion of the Board of Directors.

John Mackey,  44, a co-founder  of the Company,  has served as a director of the
Company, Chairman of the Board and Chief Executive Officer since 1980.

Peter Roy, 41, has served as the  President of the Company since August 1993. He
served as President of the Northern California Region from 1988 to 1993.

Glenda Flanagan, 44, has served as Vice President and Chief Financial Officer of
the Company since December 1988.

James P. Sud, 45, became Vice-President of Operations in March 1997. He had been
President of MPS Production  Company, an independent oil and gas company engaged
in  exploration,  production  and oil field  equipment  services  since 1977. In
addition, he served as a director of the Company from 1980 to March 1997.

Carl Morris,  47, has been the Chief  Information  Officer of the Company  since
January  1994.  For the four  prior  years,  Mr.  Morris was the  President  and
co-founder of American  Innovations,  Inc., a company  which  developed and sold
technology products to the electric utility industry.

Mark S. Crossen,  48, has been the  President of Amrion since 1991.  The Company
acquired Amrion in September 1997.

Rich Cundiff,  40, became President of the Southern California Region in January
1996.  He has held  various  positions  with the Company  since 1988,  including
President and Vice President of the Southwest Region and store team leader.

A.C. Gallo,  44, became  President of the Northeast  Region in July 1996. He had
previously  served as Vice  President of that region  since July 1994.  Prior to
1994,  he has held various  positions  with the Company and with Bread & Circus,
Inc.,  which was  acquired  by the  Company  in  October  1992,  including  Vice
President of Perishables and produce coordinator.

Chris Hitt,  48,  became  President of the newly formed  Mid-Atlantic  Region in
August 1996. He had previously served as President of the Northeast Region since
October 1992 and has been with the Company since 1985.

Don Moffitt,  42, has served as President of the Southeast  Region since October
1992 and has been with the Company since 1981.

Walter Robb, 44, has served as President of the Northern California Region since
August 1993. Prior to becoming Regional President he served as store team leader
since joining the Company in December 1991.

  
                                     20
<PAGE>


Dan  Rodenberg,  42, became  President of the Midwest Region in January 1997. He
has held various positions with the Company since 1989, including Vice President
of the Mid-Atlantic  Region, Vice President of the Midwest Region and store team
leader.

Dr.  Cristina G. Banks,  45, has served as a director of the Company  since July
1992.  Dr. Banks is a principal and co-owner of Terranova  Consulting  Group,  a
full service management  consulting firm which was started in December 1996. She
has served as Senior  Lecturer  on the  faculty at the Walter A. Haas  School of
Business in Berkeley, California since 1985.

David W. Dupree,  44, is a Managing Director of The Carlyle Group, a Washington,
D.C. based merchant banking concern,  where he has been employed since 1992. Mr.
Dupree is also a director of Care Systems, Inc.

Dr. John B. Elstrott, 49, has served as a director of the Company since February
1995. Dr.  Elstrott is a founding  director of the Levy Rosenblum  Institute for
Entrepreneurship  at Tulane  University's  A.B. Freeman School of Business which
was started in 1991. He has been on the faculty at Tulane since 1982.

Avram J. Goldberg,  67, has been the Chairman of the Board of AVCAR Group, Ltd.,
a consulting firm specializing in the retail industry,  since 1989. Mr. Goldberg
also serves as a director of Ekco Group, Inc.

Mr. Fred "Chico" Lager, 43, is a trustee of Fenimore Asset  Management  Trust, a
mutual fund  company.  He was General  Manager  and  Treasurer  of Ben & Jerry's
Homemade,  Inc. from 1982 to 1988, and the company's President and CEO from 1988
to 1991.  He also served as a member of Ben & Jerry's  Homemade,  Inc.  Board of
Directors.

Linda A. Mason, 43, has served as a director of the Company since July 1992. She
is the co-founder of Bright Horizons  Children's  Centers,  Inc., which operates
work-site childcare centers, and has served as its President since 1982.

Dr.  Ralph  Z.  Sorenson,  64,  is  currently  Professor  Emeritus  of  business
administration at the University of Colorado,  Boulder and has served in various
capacities at the University of Colorado since July 1992,  including Dean of the
College of Business and Graduate School of Business Administration. Dr. Sorenson
serves as a director of the  Polaroid  Corporation,  Houghton  Mifflin  Company,
Eaton Vance Incorporated, Exabyte Corporation,  Sweetwater, Inc. and Xenometrix,
Inc.

Each  non-employee  director  of the Company  receives  $3,000 for each Board of
Directors  meeting he or she attends and $500 for each telephone  meeting called
by the Company  which is greater than one hour in length and in which a majority
of directors  participate.  Each non-employee committee chair receives an annual
retainer of $1,500. Each non-employee  director receives $500 for each committee
meeting   attended   (excluding  the  Nominating   Committee   meetings).   Each
non-employee  director  who is a member  of the  Nominating  Committee  receives
$2,500 for each new director  recruited.  In addition,  directors are reimbursed
for  reasonable  expenses  incurred in attending  Board of  Directors  meetings.
Directors  who are  employees of the Company are not paid any separate  fees for
serving as directors.

The Board of Directors  held five meetings in fiscal 1997. No director  attended
fewer than 75% of the meetings of the Board (and any  committees  thereof) which
they were required to attend.






                                       21

<PAGE>


Item 11.   Executive Compensation

The  following  table sets forth  information  concerning  compensation  paid or
accrued by the Company during the three-year  period ended September 28, 1997 to
or for the  Company's  Chief  Executive  Officer  and  the  four  other  highest
compensated  executive officers of the Company whose total compensation exceeded
$100,000.

<TABLE>
<S>                                                                             <C>                 <C>         

                                                Summary Compensation Table
                                                --------------------------
                                                                                                     Company
                                                                                 Other Annual         Stock
Name and Principal Position            Year       Salary(1)      Bonus         Compensation(2)       Options
- ---------------------------            ----       --------     --------        --------------        -------
Mr. Mackey                             1997      $170,000      $ 93,000              $500             8,000
CEO                                    1996       145,000        52,500               500             9,000
                                       1995       130,000             0               250             4,000
                                                               

Mr. Roy                                1997      $150,000      $103,000              $500             4,000
President                              1996       130,000        67,900               500            19,000
                                       1995       120,000             0               250             4,000
                                                               

Ms. Flanagan                           1997      $135,000      $105,000              $500             4,000
CFO                                    1996       115,000        78,700               500             9,000
                                       1995       105,000             0               250             4,000
                                                              

Mr. Morris                             1997      $130,000      $  92,000             $500             4,000
CIO                                    1996       110,000         47,700              500             9,000
                                       1995        95,000              0              250             4,000
                                                               

Mr. Cundiff (3)                        1997      $145,000      $  75,000             $500             4,000
Regional President                     1996       135,000         62,800              500            29,000

</TABLE>


(1)  The Company has a policy that limits the cash  compensation paid in any one
     year to any officer to ten times the  average  full time salary of all Team
     Members.  Amounts earned in excess of the salary limitation may be deferred
     to the next year, subject to certain restrictions.
(2)  Except as otherwise indicated,  the amounts indicated reflect the Company's
     contributions on behalf of the persons indicated to the Whole Foods Market,
     Inc.  Savings Plan and Trust. In 1996 and 1997, the Company's  contribution
     was a maximum of $500 paid in shares of the Company's common stock.
(3)  Mr.  Cundiff was not an executive  officer prior to fiscal 1995 and did not
     earn more than  $100,000  prior to fiscal year 1996.




                                       22
<PAGE>


Option Plans
The following table sets forth certain  information  with respect to the options
granted  during  the fiscal  year ended  September  28,  1997 to each  executive
officer of the Company listed in the Summary  Compensation Table set forth under
the caption "Executive Compensation."


<TABLE>
<S>                                                                             <C>   <C>                 <C>

                                             Option Grants in Fiscal Year 1997
                                             ---------------------------------

                                    Percent of
                                      Total 
                                     Options                                           Potential Realizable Value
                                    Granted to     Expiration or                       at Assumed Annual Rates of
                     Number of     Employees in     Base Price                          Stock Price Appreciation
                      Options        Fiscal         Dollars per       Expiration            for Option Term (1)
Name                  Granted        Year           Share (3)           Date                5%               10%
- ----                ------------- --------------- --------------- ------------------ --------------------------------
                   
Mr. Mackey             4,000                         $22.00            03/25/04          $35,825           $83,487
                       4,000                         $17.63            01/15/04          $28,701           $66,885
                       -----
                       8,000         1.3%

Mr. Roy                4,000         (2)             $22.00            03/25/04          $35,825           $83,487


Ms. Flanagan           4,000         (2)             $22.00            03/25/04          $35,825           $83,487

Mr. Morris             4,000         (2)             $22.00            03/25/04          $35,825           $83,487

Mr. Cundiff            4,000         (2)             $22.00            03/25/04          $35,825           $83,487

</TABLE>

(1)  The 5% and 10% assumed  annual  rates of  appreciation  are mandated by the
     rules of the  Securities  and  Exchange  Commission  and do not reflect the
     Company's  estimates or  projections  of future prices of the shares of the
     Company's  common  stock.  There  can  be no  assurance  that  the  amounts
     reflected in this table will be achieved.
(2)  Less than 1%. 
(3)  Closing price at date of grant.

The following table sets forth certain  information  with respect to the options
exercised by the executive  officers named above during the year ended September
28, 1997 or held by such  persons at September  28, 1997.  The number of options
held at September 28, 1997 includes  options  granted under the 1992 Option Plan
for Team Members and under the 1987 Option and Incentive Plan (the "1987 Plan").
The 1987 Plan was  terminated  by the  Company  in 1992,  except  as to  options
previously granted.

<TABLE>
<S>                                                                             <C>    <C>         <C> 
                     Aggregated Option Exercises in Fiscal Year 1997 and Fiscal Year End Option Values
                     ---------------------------------------------------------------------------------
                                                     Number of Value of Unexercised
                  Shares                         Unexercised Options             In-the-Money Options (2)
                 Acquired       Value            at September 28, 1997             at September 28, 1997
   Name         on Exercise    Realized (1) Exercisable      Unexercisable      Exercisable    Unexercisable
   ----         -----------    ------------ -----------      -------------      -----------    -------------
Mr. Mackey           0                 0       70,450            24,550         $1,987,538          $371,438
Mr. Roy              0                 0       33,950            31,050         $  497,906          $441,719
Ms. Flanagan         0                 0       51,450            19,550         $1,394,913          $285,188
Mr. Morris       6,950           $70,856        8,900            21,150         $  133,606          $305,488
Mr. Cundiff      4,000           $80,500       30,250            36,250         $  717,381          $700,869

</TABLE>


(1) Based upon the sale price received for the underlying shares of common stock
    of Whole Foods.

(2) Based upon the closing price of the common stock of Whole Foods on September
    26, 1997, which was $34.875 per share.

                                       23
<PAGE>


Employment Agreement
The Company has entered  into an  employment  agreement  with Mark  Crossen,  an
executive officer of Amrion.  Mr. Crossen's  employment  agreement provides that
Mr. Crossen will continue to serve as Chief Executive Officer of Amrion and will
receive a base salary of $170,000 per year subject to  increases  determined  by
the Company Board of Directors, and, in any event, not less than the base salary
of the Company's Chief Executive Officer as well as bonuses, stock option grants
and other  benefits  in the same  manner  and  amount  comparable  to the senior
executive  officers  of  the  Company.  The  term  of Mr.  Crossen's  employment
agreement  began  at the date of  merger  with  Amrion  and  will  generally  be
terminated  three years from the date of merger.  In  consideration  for certain
non-competition  provisions,  the Company  agreed to pay Mr.  Crossen the sum of
$300,000  on each of the first,  second and third  anniversaries  of the date of
merger,  $350,000  on each of the  fourth and fifth  anniversary  of the date of
merger and $400,000 on the sixth anniversary of the date of merger (provided Mr.
Crossen is not in  default  under  certain  non-disclosure  and  non-competition
provisions of the employment agreement).

Retention Agreements
Since November 1991, the Company has entered into Retention  Agreements with the
executive  officers of the Company or its subsidiaries which provide for certain
benefits upon an  involuntary  termination  of  employment  other than for cause
after a "Triggering  Event." A Triggering Event includes a merger of the Company
with and into an  unaffiliated  corporation  if the Company is not the surviving
corporation or the sale of all or substantially all of the Company's assets. The
benefits to be received by the executive  officer whose employment is terminated
after a Triggering  Event  occurs  include  receipt of his or her annual  salary
through the one-year period  following the date of the termination of employment
and the  immediate  vesting of any  outstanding  stock  options  granted to such
executive officer.

Compensation Committee Interlocks and Insider Participation
No  executive  officer  of the  Company  served as a member of the  Compensation
Committee  (or other board  committee  performing  similar  functions or, in the
absence  of any such  committee,  the  entire  board of  directors)  of  another
corporation,  one  of  whose  executive  officers  served  on  the  Compensation
Committee.  No executive  officer of the Company served as a director of another
corporation,  one  of  whose  executive  officers  served  on  the  Compensation
Committee.  No  executive  officer  of the  Company  served  as a member  of the
Compensation Committee (or other board committee performing equivalent functions
or, in the absence of any such  committee,  the entire  board of  directors)  of
another corporation, one of whose executive officers served as a director of the
Company.

Section 16(a) Beneficial Ownership Reporting Compliance
Under the  securities  laws of the United  States,  the Company's  directors and
executive  officers,  and persons who own more than 10% of the Company's  common
stock,  are required to report their initial  ownership of the Company's  common
stock  and any  subsequent  changes  in that  ownership  to the  Securities  and
Exchange Commission. Specific due dates have been established for these reports,
and the Company is required to disclose in this proxy  statement  any failure to
file by these dates. Based solely upon a review of Forms 3, 4 and 5 furnished to
the  Company,  the Company  believes  that all of its  directors,  officers  and
applicable shareholders timely filed these reports.

Other  information  required by this item is set forth in the  definitive  proxy
statement for the annual  meeting of  shareholders  to be held on March 30, 1998
and is hereby incorporated by reference into this Form 10-K.





                                       24

<PAGE>


Item 12.   Security Ownership of Certain Beneficial Owners and Management

The following  table sets forth  certain  information  regarding the  beneficial
ownership  of the  Company's  common  stock as of November 30, 1997 for (i) each
person  who is known by the  Company  to own  beneficially  more  than 5% of the
outstanding  shares of common stock,  (ii) each  director of the Company,  (iii)
each executive officer of the Company listed in the Summary  Compensation  Table
set  forth  under  the  caption  "Executive  Compensation,"  and (iv) all of the
directors and officers of the Company as a group.  Except pursuant to applicable
community  property  laws and except as otherwise  indicated,  each  shareholder
identified in the table possesses sole voting and investment  power with respect
to its or his shares.

                                          Shares Owned (1)
Name                               Number                 Percent
- ----                               -------                -------
FMR Corp. (2)                      2,217,800                 8.8%
Pilgrim Baxter & Assoc. (2)        1,753,600                 6.9%
Dr. Cristina G. Banks (3)             17,500                 *
Richard Cundiff (4)                   38,500                 *
David W. Dupree                        3,469                 *
Dr. John B. Elstrott (5)               8,100                 *
Glenda Flanagan (6)                   54,250                 *
Avram J. Goldberg (7)                 10,300                 *
Fred "Chico" Lager (8)                 6,200                 *
John P. Mackey (9)                   305,250                 1.2%
Linda A. Mason (10)                   14,900                 *
Carl Morris (11)                       8,900                 *
Peter Roy (12)                        78,000                 *
Dr. Ralph Z. Sorenson (13)             6,500                 *
All directors and officers
  as a group (21 persons)          1,336,452                 5.3%

*      Less than one percent

(1)  Includes shares issuable upon exercise of stock options which are vested or
     will be vested prior to February 10, 1998
(2)  Based on information  contained in the September 1997 Quarter-End  Schedule
     13(F).
(3)  Includes options to purchase 17,500 shares of common stock.
(4)  Includes options to purchase 38,500 shares of common stock.
(5)  Includes options to purchase 4,500 shares of common stock.
(6)  Includes options to purchase 54,250 shares of common stock.
(7)  Includes options to purchase 7,300 shares of common stock.
(8)  Includes options to purchase 5,000 shares of common stock.
(9)  Includes options to purchase 74,500 shares of common stock.
(10) Includes options to purchase 14,900 shares of common stock.
(11) Includes options to purchase 8,100 shares of common stock.
(12) Includes options to purchase 38,000 shares of common stock.
(13) Includes options to purchase 5,300 shares of common stock.






                                       25
<PAGE>


Item 13.   Certain Relationships and Related Transactions

John Mackey,  Peter Roy and Glenda Flanagan,  executive officers of the Company,
own  approximately  13.4% in the  aggregate  of  BookPeople,  Inc.  which leases
facilities from the Company.  The lease is for a period of 20 years and provides
for aggregate  annual  minimum rent of  approximately  $582,000,  with increases
every 5 years. In fiscal 1997, the Company  received  approximately  $582,000 in
rental income from this lease.

PART IV

Item 14.   Exhibits, Financial Statement Schedules and Reports on Form 8-K

(a)  (1) and (2) Financial Statements and Schedules.
     Reference  is made to the  listing on page 27 of all  financial  statements
     filed as a part of this report. No schedules are required.

(b)  Reports on Form 8-K
     The  registrant  filed on  September  23, 1997 a Form 8-K  reporting on the
     consummation of the merger agreement with Amrion. Financial statements were
     incorporated from Form S-4 (File No. 333-31269).

(c)  (3) Exhibits
     Reference  is  made  to the  Exhibit  Index  on  page  49 for a list of all
     exhibits filed as a part of this report.















                                       26


<PAGE>


<TABLE>
<CAPTION>

Whole Foods Market, Inc. and Subsidiaries
Index to Consolidated Financial Statements

<S>                                                                             <C>           <C>    

                                                                                               Page
                                                                                              Number
                                                                                              ------
Independent Auditors' Report                                                                    28
Consolidated Balance Sheets at September 28, 1997 and September 29, 1996                        29
Consolidated Statements of Operations for the fiscal years ended September 28, 1997,
   September 29, 1996 and September 24, 1995                                                    30
Consolidated Statements of Shareholders' Equity for the fiscal years ended
   September 28, 1997, September 29, 1996 and September 24, 1995                                31
Consolidated Statements of Cash Flows for the fiscal years ended September 28, 1997,
   September 29, 1996 and September 24, 1995                                                    32
Notes to Consolidated Financial Statements                                                      34

</TABLE>















                                       27


<PAGE>


Whole Foods Market, Inc. and Subsidiaries
Independent Auditors' Report

The Board of Directors
Whole Foods Market, Inc. and Subsidiaries

We have  audited the  accompanying  consolidated  balance  sheets of Whole Foods
Market, Inc. and subsidiaries ("Company") as of September 28, 1997 and September
29, 1996 and the related  consolidated  statements of operations,  shareholders'
equity  and cash  flows for each of the fiscal  years in the  three-year  period
ended  September  28, 1997.  These  consolidated  financial  statements  are the
responsibility of the Company's management.  Our responsibility is to express an
opinion on these consolidated financial statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the consolidated  financial statements.  An audit
also includes assessing the accounting principles used and significant estimates
made by  management,  as well as evaluating the overall  consolidated  financial
statement  presentation.  We believe that our audits provide a reasonable  basis
for our opinion.

In our opinion, the consolidated  financial statements referred to above present
fairly, in all material respects,  the financial position of Whole Foods Market,
Inc. and  subsidiaries  as of September 28, 1997 and September 29, 1996, and the
results of their operations and their cash flows for each of the fiscal years in
the  three-year  period ended  September 28, 1997, in conformity  with generally
accepted accounting principles.

KPMG Peat Marwick LLP
Austin, Texas
November 14, 1997








                                       28


<PAGE>

<TABLE>


Whole Foods Market, Inc. and Subsidiaries
Consolidated Balance Sheets In thousands, except share data
September 28, 1997 and September 29, 1996
<CAPTION>

<S>                                                                             <C>    <C>                 <C>       

Assets
                                                                                         1997                  1996
===================================================================================================================
Current assets:
Cash and cash equivalents                                                        $     13,395                 3,997
Marketable securities                                                                   1,089                     0
Trade accounts receivable                                                              11,468                 6,698
Merchandise inventories                                                                64,838                45,804
Prepaid expenses and other current assets                                               8,945                 8,412
Deferred income taxes                                                                  14,158                11,794
- -------------------------------------------------------------------------------------------------------------------
      Total current assets                                                            113,893                76,705
Property and equipment, net of accumulated depreciation and amortization              228,215               202,451
Marketable securities                                                                       0                 6,895
Acquired leasehold rights, net of accumulated amortization                             11,418                 6,991
Excess of cost over net assets acquired, net of accumulated amortization               35,577                36,722
Other assets, net of accumulated amortization                                          10,575                11,055
- -------------------------------------------------------------------------------------------------------------------
                                                                                 $    399,678               340,819
===================================================================================================================

Liabilities and Shareholders' Equity
                                                                                         1997                  1996
===================================================================================================================
Current liabilities:
Current installments of long-term debt and capital lease obligations             $      1,171                 1,014
Trade accounts payable                                                                 30,900                25,849
Accrued payroll, bonus and employee benefits                                           21,722                11,973
Other accrued expenses                                                                 23,479                22,221
- -------------------------------------------------------------------------------------------------------------------
      Total current liabilities                                                        77,272                61,057
Long-term debt and capital lease obligations, less current installments                92,673                84,277
Deferred rent liability                                                                 6,407                 5,607
Other long-term liabilities                                                            10,091                10,861
Deferred income taxes                                                                   7,770                 6,993
- -------------------------------------------------------------------------------------------------------------------
      Total liabilities                                                               194,213               168,795
- -------------------------------------------------------------------------------------------------------------------
Shareholders' equity:
Common stock, no par value, 50,000,000 shares authorized; 24,453,000 and
    23,792,000 shares issued and outstanding in 1997 and 1996, respectively           192,514               183,305
Unrealized loss on securities available for sale                                         (125)                 (217)
Retained earnings (deficit)                                                            13,076              (11,064)
- -------------------------------------------------------------------------------------------------------------------
Total shareholders' equity                                                            205,465               172,024
- -------------------------------------------------------------------------------------------------------------------
Commitments and contingencies
                                                                                 $    399,678               340,819
===================================================================================================================

</TABLE>

See accompanying notes to consolidated financial statements.



                                       29

<PAGE>

<TABLE>
<CAPTION>

Whole Foods Market, Inc. and Subsidiaries
Consolidated Statements of Operations In thousands, except per share data Fiscal
years ended September 28, 1997, September 29, 1996 and September 24, 1995

<S>                                                                             <C>      <C>               <C>    

                                                                            1997             1996              1995
===================================================================================================================
Sales                                                            $     1,117,346          946,353           748,691
Cost of goods sold and occupancy costs                                   749,551          645,925           504,211
- -------------------------------------------------------------------------------------------------------------------
      Gross profit                                                       367,795          300,428           244,480
Selling, general and administrative expenses                             312,703          266,107           225,755
Pre-opening and relocation costs                                           5,243            5,903             6,361
Merger and reorganization expenses                                         4,887           38,516                 0
- -------------------------------------------------------------------------------------------------------------------
      Income  (loss) from operations                                      44,962          (10,098)           12,364
Other income (expense):
Interest expense                                                          (6,044)          (4,671)           (2,368)
Interest and other income                                                    450              650             1,087
- -------------------------------------------------------------------------------------------------------------------
      Income (loss) before income taxes                                   39,368         (14,119)            11,083
Provision (credit) for income taxes                                       12,724          (1,404)             6,899
- -------------------------------------------------------------------------------------------------------------------
      Net income (loss)                                          $        26,644         (12,715)             4,184
===================================================================================================================
Net income (loss) per common share                               $          1.05           (0.53)              0.18
===================================================================================================================
Weighted average shares outstanding                                       25,382           23,792            23,402
===================================================================================================================

</TABLE>

See accompanying notes to consolidated financial statements.










                                       30


<PAGE>

<TABLE>
<CAPTION>

Whole Foods Market, Inc. and Subsidiaries
Consolidated  Statements of Shareholders' Equity In thousands Fiscal years ended
September 28, 1997, September 29, 1996 and September 24, 1995

<S>                                                                             <C>         <C>          <C>     

                                                                             Unrealized
                                                                              Gain (Loss)
                                                                             on Securities   Retained         Total
                                                        Shares       Common   Available      Earnings     Shareholders'
                                                        Issued       Stock      for Sale    (Deficit)        Equity
                                                        ------       ------  -------------   --------     -------------
Balance at September 25, 1994, as
   previously reported                                  18,356   $  162,413            0     (11,309)       151,104
Adjustments for 1997 pooling-of-interests
   combination                                           4,334       11,632        (484)        4,980        16,128
- -------------------------------------------------------------------------------------------------------------------
      Balance at September 25, 1994, as restated        22,690      174,045        (484)      (6,329)       167,232
- -------------------------------------------------------------------------------------------------------------------
Issuance of common stock                                   100          618            0            0           618
Change in market value of securities
   available for sale                                        0            0          319            0           319
Net income                                                   0            0            0        4,184         4,184
- -------------------------------------------------------------------------------------------------------------------
      Balance at September 24, 1995                     22,790      174,663        (165)      (2,145)       172,353
- -------------------------------------------------------------------------------------------------------------------
Adjustment to conform fiscal year
   of pooled entity                                          0            0            0        3,491         3,491
Other acquisition                                          195            8            0          305           313
Issuance of common stock                                   807        7,575            0            0         7,575
Tax benefit related to exercise of
   employee stock options                                    0        1,059            0            0         1,059
Change in market value of securities
   available for sale                                        0            0          (52)           0           (52)
Net loss                                                     0            0            0      (12,715)      (12,715)
- -------------------------------------------------------------------------------------------------------------------
      Balance at September 29, 1996                     23,792      183,305        (217)      (11,064)      172,024
- -------------------------------------------------------------------------------------------------------------------
Adjustment to conform fiscal year of
   pooled entity                                             0            0            0       (1,268)       (1,268)
Other acquisitions                                         244        2,200            0       (1,236)          964
Issuance of common stock                                   514        7,907            0            0         7,907
Common stock purchased and retired                         (97)      (2,187)           0            0        (2,187)
Tax benefit related to exercise of
   employee stock options                                    0        1,289            0            0         1,289
Change in market value of securities
   available for sale                                        0            0           92            0            92
Net income                                                   0            0            0       26,644        26,644
- -------------------------------------------------------------------------------------------------------------------
      Balance at September 28, 1997                     24,453   $  192,514        (125)       13,076       205,465
===================================================================================================================

</TABLE>

See accompanying notes to consolidated financial statements.




                                       31


<PAGE>

<TABLE>
<CAPTION>

Whole Foods Market, Inc. and Subsidiaries
Consolidated Statements of Cash Flows In thousands
Fiscal years ended September 28, 1997, September 29, 1996 and September 24, 1995

<S>                                                                             <C>      <C>                <C>     

                                                                            1997             1996              1995
===================================================================================================================
Cash flow from operating activities
Net income (loss)                                                     $   26,644         (12,715)             4,184
Adjustments to reconcile net income (loss) to net cash flow
from operating activities:
      Depreciation and amortization                                       34,456           26,953            20,957
      Loss on disposal of fixed assets                                       523            1,163               615
      Deferred income taxes (benefit)                                     (1,390)          (7,118)            1,705
      Change in LIFO reserve                                                 800              746               517
      Rent differential                                                      800              882               397
      Loss provision on disposal of fixed assets                           1,422           12,477                 0
      Loss provision on disposal of other assets                             923            4,124                 0
      Lease termination and other closing cost provisions                    165           10,476             1,106
Adjustment to conform fiscal year of pooled entity                        (1,268)           3,491                 0
Lease termination and other merger accrual payments                       (2,956)               0                 0
Other                                                                        449               (5)             (441)
Net change in current assets and liabilities:
      Trade accounts receivable                                           (4,681)          (3,117)             (902)
      Merchandise inventories                                            (18,694)         (11,191)           (7,919)
      Prepaid expenses and other current assets                             (510)          (2,635)            2,188
      Trade accounts payable                                               3,934            5,768             2,783
      Accrued payroll, bonus and employee benefits                         9,671          (3,919)             4,049
      Other accrued expenses                                               3,753            3,467             6,930
- -------------------------------------------------------------------------------------------------------------------
   Net cash flow from operating activities                                54,041           28,847            36,169
- -------------------------------------------------------------------------------------------------------------------
Cash flow from investing activities
Acquisition of property and equipment                                    (31,062)         (19,812)          (40,732)
Development costs of new store locations                                 (24,566)         (50,288)          (36,483)
Acquisition of mail lists and other intangible assets                     (6,693)          (1,583)           (4,511)
Purchase of marketable securities                                              0                0             (120)
Proceeds from sale of marketable securities                                5,899              988                 0
Payment for purchase of acquired entities, net of cash acquired                0                0           (8,947)
Issuance of note receivable                                                    0                0           (2,568)
Other investing activities                                                     0           (2,480)             383
- -------------------------------------------------------------------------------------------------------------------
   Net cash flow used in investing activities                            (56,422)         (73,175)         (92,978)
- -------------------------------------------------------------------------------------------------------------------
See accompanying notes to consolidated financial statements.                                            (continued)





                                       32


<PAGE>


Whole Foods Market, Inc. and Subsidiaries
Consolidated  Statements  of Cash Flows  (Continued)  In thousands  Fiscal years
ended September 28, 1997, September 29, 1996 and September 24, 1995

                                                                            1997             1996              1995
===================================================================================================================
Cash flow from financing activities
Net proceeds from long-term borrowings                                $   24,336           80,000            45,509
Payments on long-term debt and capital lease obligations                 (18,277)         (48,711)           (2,082)
Issuance of common stock                                                   7,907            7,575               618
Purchase and retirement of treasury stock                                 (2,187)               0                 0
Minority interest contributions                                                0               33                89
- -------------------------------------------------------------------------------------------------------------------
   Net cash flow from financing activities                                11,779           38,897            44,134
- -------------------------------------------------------------------------------------------------------------------
Net increase (decrease) in cash and cash equivalents                       9,398           (5,431)          (12,675)
Cash and cash equivalents at beginning of year                             3,997            9,428            22,103
- -------------------------------------------------------------------------------------------------------------------
Cash and cash equivalents at end of year                              $   13,395            3,997             9,428
===================================================================================================================

Supplemental disclosure of cash flow information Interest and income taxes paid:
   Interest                                                           $    6,733            3,649             1,827
===================================================================================================================
   Federal and state income taxes                                     $   11,221            5,426             4,048
===================================================================================================================

Supplemental disclosure of non-cash financing activities
The Company  acquired  Unicorn  Village,  Ltd. and Cana Foods during  fiscal 1995.  In  connection  with the  acquisitions,
liabilities were assumed as follows:
Fair value of assets acquired                                         $        0                0            11,237
Cash paid                                                                      0                0            (9,109)
- -------------------------------------------------------------------------------------------------------------------
Liabilities assumed                                                   $        0                0             2,128
===================================================================================================================
See accompanying notes to consolidated financial statements.

</TABLE>



                                       33

<PAGE>


Whole Foods Market, Inc. and Subsidiaries
Notes to Consolidated Financial Statements
Fiscal years ended September 28, 1997, September 29, 1996 and September 24, 1995

(1) Corporate Organization
The  consolidated  financial  statements  include  the  accounts  of Whole Foods
Market,  Inc.  and its  wholly-owned  subsidiaries  (Company).  All  significant
intercompany accounts and transactions are eliminated upon consolidation.  Where
appropriate, prior years' financial statements have been reclassified to conform
with the 1997 presentation.

(2) Summary of Significant Accounting Policies
Business
The  Company  engages  in the sale of  natural  food and  nutritional  products,
primarily  through  its  natural  foods  supermarkets  and direct  marketing  of
nutritional  supplements.  As of  September  28, 1997,  the Company  operated 75
stores,  all of which are  located  in the United  States and  engaged in direct
marketing of nutritional supplements primarily in the United States.

Definition of Fiscal Year
The Company  reports its results of operations  on a 52- or 53-week  fiscal year
ending on the last Sunday in  September.  Fiscal years 1997 and 1995 are 52-week
years, and fiscal year 1996 is a 53- week year.

Cash Equivalents
For purposes of the consolidated statements of cash flows, the Company considers
all highly liquid investments with an original maturity of 90 days or less to be
cash equivalents.

Marketable Securities
Marketable  securities  at September  28, 1997 and September 29, 1996 consist of
U.S. Treasury and agency securities.  The Company classifies its debt and equity
securities as available-for-sale.  Available-for-sale securities are recorded at
fair value.  Unrealized holding gains and losses, net of the related tax effect,
on available-for-sale  securities are excluded from earnings and are reported as
a separate component of stockholders' equity until realized.  Realized gains and
losses  from the  sale of  available-for-sale  securities  are  determined  on a
specific identification basis.

A decline in the fair value of any  available-for-sale  security below cost that
is deemed to be other than temporary  results in a reduction in carrying  amount
to fair value. The impairment is charged to earnings and a new cost basis of the
security is  established.  Dividend  and  interest  income are  recognized  when
earned.

Fair Value of Financial Instruments
The carrying amounts of cash and cash  equivalents,  trade accounts  receivable,
trade accounts payable,  accrued payroll, bonus and employee benefits, and other
accrued  expenses  approximate fair value because of the short maturity of those
instruments.  Marketable  securities  are stated at fair  value with  unrealized
gains and losses included as a component of shareholders' equity until realized.
The  carrying  value of notes  payable to banks  approximates  fair value due to
variable  interest  rates  charged on these notes.  The carrying  value and fair
value of senior  unsecured  notes at  September  28,  1997 was  $40,000,000  and
approximately  $40,405,000,  respectively.  The carrying value and fair value of
senior  unsecured notes at September 29, 1996 was $40,000,000 and  approximately
$39,340,000,  respectively.  The  Company  estimated  the fair  value of  senior
unsecured  notes by  discounting  the future  cash flows at the rates  currently
available to the Company for similar debt instruments of comparable maturities.

Inventories
Inventories,  both  retail  and  wholesale,  are  valued at the lower of cost or
market. Cost is principally determined by the last-in,  first-out (LIFO) method.
The inventory of one subsidiary is determined by the first-in,  first-out (FIFO)
method.  The excess of  estimated  current  costs over LIFO  carrying  value was
approximately  $3,226,000 and $2,426,000 at September 28, 1997 and September 29,
1996, respectively.
                                                                     (continued)



                                       34
<PAGE>


Whole Foods Market, Inc. and Subsidiaries
Notes to Consolidated Financial Statements (Continued)

(2) Summary of Significant Accounting Policies, continued
Property and Equipment
Property and equipment is stated at cost,  net of accumulated  depreciation  and
amortization.   Depreciation  is  provided  over  the  estimated   useful  lives
(generally 5 to 15 years) using the straight-line method. Leasehold improvements
are  amortized  on the  straight-line  method over the shorter of the  estimated
useful lives of the improvements or the terms of the related leases. Pre-opening
costs include hiring and training personnel,  supplies and certain occupancy and
miscellaneous  costs  related to new store  locations,  and are  expensed in the
quarter of store opening.  Capitalized  pre-opening  costs related to stores not
yet open at  September  28, 1997 and  September  29, 1996  totaled  $129,000 and
$658,000,  respectively.  Costs  related to a projected  site  determined  to be
unsatisfactory  and general site selection costs which cannot be identified with
a specific  store  location are charged to operations  currently.  In 1997,  the
Company recognized costs totaling  $2,510,000 to close a store in San Antonio in
connection  with the  relocation  of that store in that first  quarter of fiscal
1998.

Other Assets
Acquired leasehold rights are amortized as rent expense over the remaining lease
term  using the  straight-line  method.  Accumulated  amortization  of  acquired
leasehold  rights at September 28, 1997 and September 29, 1996 is $1,461,000 and
$1,041,000,  respectively.  Excess of cost over net assets acquired is amortized
over 40 years using the straight-line method. Accumulated amortization of excess
of cost over net assets acquired at September 28, 1997 and September 29, 1996 is
$5,743,000  and  $4,689,000,  respectively.  The carrying value of the excess of
cost over net assets  acquired  is  evaluated  periodically  in relation to such
factors as the occurrence of a significant  event, the operating  performance of
each acquired subsidiary and the estimated future undiscounted cash flows of the
underlying  business of each  subsidiary.  Other assets include  non-competition
agreements  and certain  costs  associated  with the  issuance of debt which are
capitalized  and  amortized  over the life of the  related  agreement  using the
straight-line  method.  Also  included in other assets at September 28, 1997 and
September 29, 1996 is a note receivable of approximately $2,459,000. Accumulated
amortization  of other assets at September  28, 1997 and  September  29, 1996 is
$1,615,000 and $455,000, respectively.

Impairment of Long-Lived Assets and Long-Lived Assets to be Disposed of
On  September  30,  1996,  the Company  adopted the  provisions  of Statement of
Financial  Accounting  Standards  No.  (SFAS  No.  121),   "Accounting  for  the
Impairment of Long-Lived  Assets and for  Long-Lived  Assets to be Disposed of."
SFAS  No.  121  requires  that  long-lived   assets  and  certain   identifiable
intangibles   be  reviewed  for  impairment   whenever   events  or  changes  in
circumstances  indicate  that  the  carrying  amount  of an  asset  may  not  be
recoverable.  Recoverability  of  assets  to be held and used is  measured  by a
comparison of the carrying  amount of an asset to future net cash flows expected
to be generated by the asset. If such assets are considered to be impaired,  the
impairment  to be  recognized  is measured  by the amount by which the  carrying
amount of the assets  exceed the fair value of the assets.  The adoption of SFAS
No. 121 did not have a material effect on the Company's financial statements.

Advertising
The Company  expenses the production  costs of advertising  when the advertising
takes place,  except for  direct-response  advertising  which is capitalized and
amortized  over  its  expected  period  of  future   benefit.   Direct  response
advertising  consists  primarily of direct mail advertising,  including deferred
promotional mailing costs, of the Company's  products.  The capitalized costs of
mailed promotional materials are amortized over the expected promotional benefit
period of three months. Advertising expense for fiscal years 1997, 1996 and 1995
was approximately $13,140,000, $10,867,000 and $7,702,000, respectively.

Income Taxes
The Company uses the asset and liability  approach  which  accounts for deferred
income taxes by applying statutory tax rates in effect at the balance sheet date
to  differences  between  the  book  basis  and  the tax  basis  of  assets  and
liabilities.  Deferred tax assets and liabilities are measured using enacted tax
rates expected to apply to taxable income in the years in which those  temporary
differences are expected to be recovered or settled. The deferred tax assets and
liabilities  are  adjusted in income to reflect  changes in tax laws or rates in
the period that includes the enactment date.
                                                                     (continued)

                                       35

<PAGE>


Whole Foods Market, Inc. and Subsidiaries
Notes to Consolidated Financial Statements (Continued)

(2) Summary of Significant Accounting Policies, continued
Net Income (Loss) per Common and Common Equivalent Share
Net  income  (loss)  per  common  and  common  equivalent  share is based on the
weighted average number of shares outstanding  during the fiscal period.  Common
stock options (whether or not exercisable) are common stock equivalents and have
been  included  in the  computation  of primary net income per common and common
equivalent  share when they are dilutive.  Fully diluted  earnings per share are
not significantly different from primary earnings per share.

In February 1997, the Financial  Accounting  Standards Board issued Statement of
Financial  Accounting  Standards  No. 128 (SFAS No. 128),  "Earnings per Share",
which is effective  for  financial  statements  issued for periods  ending after
December  15,  1997,  including  interim  periods.  Earlier  application  is not
permitted.  The  statement,   which  establishes  standards  for  computing  and
presenting  earnings per share (EPS),  requires dual  presentation  of basic and
diluted  EPS on the face of the  income  statement  for  entities  with  complex
capital   structures  and  requires  a  reconciliation   of  the  numerator  and
denominator of the basic EPS computation to the numerator and denominator of the
diluted EPS computation.  Basic EPS excludes the effect of potentially  dilutive
securities  while  diluted EPS reflects the  potential  dilution that would have
occurred  if  securities  or other  contracts  to issue  common  stock  had been
exercised,  converted,  or resulted in the issuance of common stock. The Company
will adopt SFAS No. 128 effective  September 29, 1997 on a retroactive basis, as
required by SFAS No.  128.  The  Company  has not  determined  the impact of the
adoption of SFAS No. 128 on previously disclosed EPS.

Use of Estimates
The preparation of financial  statements in conformity  with generally  accepted
accounting principles requires management to make estimates and assumptions that
affect  the  reported  amounts  of assets  and  liabilities  and  disclosure  of
contingent  assets and  liabilities at the date of the financial  statements and
revenues and expenses  during the period  reported.  Actual results could differ
from those  estimates.  Estimates are used when accounting for  depreciation and
amortization,   employee  benefit  plans,  taxes,   restructuring  reserves  and
contingencies.

(3) Business Combinations
Amrion, Inc.
On June 4, 1997 the Board of Directors  of the Company  approved the merger with
Amrion, Inc. (Amrion), a Boulder,  Colorado-based company engaged in developing,
producing and marketing nutriceuticals and nutritional supplements,  in exchange
for  approximately  4,680,000  shares of the  Company's  common  stock  plus the
assumption of approximately  330,000  outstanding  options to purchase shares of
common  stock.  The merger was completed on September 11, 1997 and was accounted
for using the pooling-of-interests method.

Financial  information  for the periods  prior to the  business  combination  is
summarized  below.  The combined  financial  statement  amounts are based on the
respective  historical  financial statements and the notes thereto. The combined
sales and net income (loss)  summarized  below combine the Company's  historical
sales and net income  (loss) for the fiscal  years  ended  September  28,  1997,
September 29, 1996 and September 24, 1995,  with Amrion's  historical  sales and
net income for the twelve months ended  September 30, 1997, and the fiscal years
ended  December 31, 1996 and December  31, 1995 (in  thousands  except per share
data).

<TABLE>
<S>                                                                             <C>      <C>              <C>     

                                                                            1997             1996              1995
===================================================================================================================
Sales
   Whole Foods Market                                            $     1,049,283          892,098           709,935
   Amrion                                                                 68,063           54,255            38,756
- -------------------------------------------------------------------------------------------------------------------
   Combined                                                      $     1,117,346          946,353           748,691
===================================================================================================================

Net income (loss)
   Whole Foods Market                                            $        20,884         (17,234)             1,073
   Amrion                                                                  5,760            4,519             3,111
- -------------------------------------------------------------------------------------------------------------------
   Combined                                                      $        26,644         (12,715)             4,184
===================================================================================================================
   Combined net income (loss) per share                          $          1.05           (0.53)              0.18
===================================================================================================================
                                                                                                        (continued)

</TABLE>
                                       36

<PAGE>


Whole Foods Market, Inc. and Subsidiaries
Notes to Consolidated Financial Statements (Continued)

(3) Business Combinations, continued
Statement  of  operations  amounts  for Amrion  which are  included  in both the
September  28,  1997  and  September  29,  1996  columns  in  the   accompanying
consolidated  statements  of  operations  and  shareholders'  equity are for the
three-month  period ended December 31, 1996,  which is summarized as follows (in
thousands):

Revenues                                         $         14,939
Expenses                                                   13,671
- -----------------------------------------------------------------
Net income                                       $          1,268
=================================================================

Granary Market
In August 1997,  the Company  completed the  acquisition  of Organic  Merchants,
Inc., doing business as Granary Market (Granary), which operated a natural foods
market in Monterey,  California in exchange for  approximately  33,000 shares of
common stock.  The acquisition was accounted for using the  pooling-of-interests
method.  Due  to  the  immateriality  of  Granary  financial  statements  to the
Company's  consolidated  financial  statements,  financial  information  for the
periods  prior  to the  combination  has not been  restated.  An  adjustment  to
increase  retained  earnings  by  approximately  $346,000  has been  recorded to
include  results of Granary  operations for the periods prior to the combination
in these financial statements.  Revenue and results of operations of Granary for
the period from  September  30, 1996  through  the date of  acquisition  are not
material to the combined results.

Bread of Life
In April 1997,  the Company  completed the  acquisition  of Bread of Life,  Inc.
(Bread of Life),  which operated two natural foods markets in South Florida,  in
exchange for  approximately  200,000 shares of common stock. The acquisition was
accounted for using the pooling-of-interests method. Due to the immateriality of
Bread of Life  financial  statements  to the  Company's  consolidated  financial
statements,  financial  information for the periods prior to the combination has
not been restated.  An adjustment to decrease retained earnings by approximately
$1,582,000 has been recorded to include  results of Bread of Life operations for
the periods prior to the combination in these financial statements.  Revenue and
results of  operations  of Bread of Life for the period from  September 30, 1996
through the date of acquisition are not material to the combined results.

Fresh Fields Markets, Inc.
On June 13, 1996 the Board of Directors of the Company  approved the merger with
Fresh  Fields  Markets,  Inc.  (Fresh  Fields),  which  operated  natural  foods
supermarkets in Washington D.C., Chicago, Philadelphia and New York, in exchange
for  approximately  4,750,000  shares of the  Company's  common  stock  plus the
assumption of approximately  549,000  outstanding  options to purchase shares of
common stock.  The merger was completed on August 30, 1996 and was accounted for
using the pooling-of-interests method.

Oak Street Market
In December 1995,  the Company  completed the  acquisition of Natural  Merchants
Exchange, Inc., doing business as Oak Street Market (Oak Street), which operated
a natural  foods market in  Evanston,  Illinois,  in exchange for  approximately
195,000  shares of common  stock.  The  acquisition  was accounted for using the
pooling-of-interests  method.  Due to the  immateriality of Oak Street financial
statements  to  the  Company's  consolidated  financial  statements,   financial
information for the periods prior to the  combination has not been restated.  An
adjustment  to decrease  retained  deficit by $305,000  was  recorded to include
results of Oak Street  operations  for the periods prior to the  combination  in
these financial statements.
                                                                     (continued)



                                       37
<PAGE>


Whole Foods Market, Inc. and Subsidiaries
Notes to Consolidated Financial Statements (Continued)

(3) Business Combinations, continued
Cana Foods, Inc. and Unicorn Village, Ltd.
In February 1995, the Company acquired the outstanding stock of Cana Foods, Inc.
(Cana), which operated two natural foods supermarkets in Northern California, in
exchange for approximately $4,999,000 in cash. The acquisition was accounted for
using the  purchase  method,  and the  excess of cost over fair value of the net
assets acquired of approximately  $4,393,000 was allocated to goodwill, which is
being amortized on a straight-line  basis over 40 years.  Also in February 1995,
the Company acquired substantially all assets and assumed certain liabilities of
Unicorn Village,  Ltd. (Unicorn),  a natural foods supermarket in South Florida.
Consideration  for this  acquisition  was in the  form of cash of  approximately
$4,110,000 plus $125,000 a year for a five-year  noncompetition  agreement.  The
acquisition was accounted for using the purchase method,  and the excess of cost
over fair value of the net  assets  acquired  of  approximately  $3,481,000  was
allocated to goodwill, which is being amortized on a straight-line basis over 40
years.  The fair values of Cana's and Unicorn's  assets and  liabilities  at the
date of acquisition are presented as follows (in thousands):

                                                         Cana          Unicorn
Current assets                                    $       775              968
Property and equipment                                    623              478
Other assets                                                0               19
Goodwill                                                4,393            3,481
Current liabilities                                      (781)            (804)
Other liabilities                                         (11)             (32)
- ------------------------------------------------------------------------------
Net assets acquired                               $     4,999            4,110
==============================================================================

Pro forma results of operations are not presented due to the  immaterial  effect
of the companies acquired on consolidated results of operations.

(4) Merger and Reorganization Expenses
Merger and  reorganization  expenses for fiscal year 1997 consist of transaction
and other merger-related costs associated with the acquisition of Amrion. Merger
and   reorganization   expenses  for  fiscal  year  1996  consist  primarily  of
transaction and other  merger-related  costs  associated with the acquisition of
Fresh  Fields and with the  reorganization  of the Southern  California  region,
including  severance  costs and  expenses  related to changing  the names of the
stores  from Mrs.  Gooch's to Whole  Foods  Market.  Merger  and  reorganization
expenses are summarized as follows (in thousands):

                                                             1997           1996
================================================================================
Transaction and other merger-related costs             $    4,887          8,577
Store closing and relocation costs                              0         20,907
Duplicate systems disposal costs and
   other accounting adjustments                                 0          6,730
- --------------------------------------------------------------------------------
Total merger-related costs                                  4,887         36,214
Southern California reorganization costs                        0          2,144
Other                                                           0            158
- --------------------------------------------------------------------------------
Total merger and reorganization expenses               $    4,887         38,516
================================================================================
                                                                     (continued)





                                       38
<PAGE>


Whole Foods Market, Inc. and Subsidiaries
Notes to Consolidated Financial Statements (Continued)

(4) Merger and Reorganization Expenses, continued
Expenses  including  losses  on  the  disposition  of  store  assets  and  lease
termination costs were recognized in fiscal 1996 pursuant to a plan initiated at
the time of the Fresh Fields  acquisition to close or relocate duplicate stores.
Specifically,  the plan  included the  following  store  changes:  (1) the Fresh
Fields  Elston store in the Chicago area was closed in September  1996;  (2) the
Whole Foods  Market Oak Street store in the Chicago area was closed in September
1996;  (3) the Fresh Fields  Gaithersburg  store in the  Washington  DC area was
closed in  November  1996 just prior to the  opening of the Whole  Foods  Market
Vienna  store;  (4) the Fresh  Fields  Naperville  store in the Chicago area was
closed in January  1997 just  prior to the  opening  of the Whole  Foods  Market
Wheaton store;  and, (5) the Fresh Fields Evanston store in the Chicago area was
relocated  subsequent  to the end of fiscal 1997 to a nearby  Whole Foods Market
store.  Fiscal 1996 revenue and net  operating  income for these stores  totaled
approximately $53,395,000 and $513,000, respectively. At September 28, 1997, the
final  disposition  of Evanston  store assets and the  termination  of operating
leases remain under the plan. Liabilities totaling approximately $10,282,000 for
remaining rent and lease  termination costs were recorded in fiscal 1996 as part
of store  closing  and  relocation  costs.  These  liabilities  were  reduced by
approximately  $1,184,000  during  fiscal 1997 as a result of cash  payments for
rent and lease termination costs.  Accounting adjustments totaling approximately
$2.7 million were made on a retroactive  basis to the net assets of Fresh Fields
to conform its fixed asset and operating lease  accounting  policies to those of
Whole Foods Market in connection with the 1996 merger.

Costs  recognized  in fiscal  1996  associated  with the  reorganization  of the
Southern  California region included  severance and relocation  payments,  costs
associated  with  changing  the names of the stores  from Mrs.  Gooch's to Whole
Foods  Market,  systems and process  conversion  costs and other  reorganization
expenses.

(5) Quarterly Results (unaudited)
For fiscal year 1997,  the first quarter is 16 weeks and the remaining  quarters
are each 12 weeks.  For fiscal  year 1996,  the first  quarter is 16 weeks,  the
second and third quarters are each 12 weeks, and the fourth quarter is 13 weeks.
The  following  table  sets  forth  selected   quarterly   unaudited   financial
information for the fiscal years ended September 28, 1997 and September 29, 1996
(in thousands except per share data):

<TABLE>
<S>                                                                             <C>       <C>              <C>   

                                                           1st               2nd              3rd               4th
1997                                                   Quarter           Quarter          Quarter           Quarter
===================================================================================================================
Sales                                             $    312,584           259,800          274,510           270,452
Gross profit                                            99,447            85,284           92,021            91,043
Pre-opening and relocation costs                         1,604             1,129                0             2,510
Merger and reorganization expenses                           0                 0                0             4,887
Income from operations                                  10,778            12,597           14,188             7,399
Income before income taxes                               9,195            11,179           12,922             6,072
Net income                                               5,988             7,218            8,283             5,155
Net income per share                             $        0.24              0.29             0.32              0.20
Weighted average shares outstanding                     24,984            24,996           25,733            25,946
===================================================================================================================

                                                           1st               2nd              3rd               4th
1996                                                   Quarter           Quarter          Quarter           Quarter
===================================================================================================================
Sales                                            $     258,368           215,783          227,466           244,736
Gross profit                                            80,764            70,949           73,831            74,884
Pre-opening and relocation costs                           998             2,712              609             1,584
Merger and reorganization expenses                           0             1,984                0            36,532
Income (loss) from operations                            4,604             4,647            9,507           (28,855)
Income (loss) before income taxes                        3,897             3,954            8,776           (30,745)
Net income (loss)                                          964             2,692            5,818           (22,188)
Net income (loss) per share                       $       0.04              0.11             0.24             (0.93)
Weighted average shares outstanding                     23,641            23,871           24,608            23,792
===================================================================================================================
                                                                                                         (continued)
</TABLE>

                                       39

<PAGE>


Whole Foods Market, Inc. and Subsidiaries
Notes to Consolidated Financial Statements (Continued)

(5) Quarterly Results (unaudited), continued
As a result of the pooling-of-interests merger with Amrion in the fourth quarter
of fiscal 1997, the amounts reported above differ from those previously reported
in the  applicable  Whole Foods  Market,  Inc.  quarterly  reports on Form 10-Q.
Quarterly  results for fiscal year 1997  combine  Whole Foods  Market and Amrion
results for each fiscal quarter.  Quarterly results for fiscal year 1996 combine
Whole  Foods  Market  historical  results for each  fiscal  quarter  with Amrion
historical results for each calendar quarter of that year.

Quarterly Results (unaudited)
A  reconciliation  of the amounts  previously  reported  in Whole  Foods  Market
quarterly  reports  on  Forms  10-Q to  combined  results  reported  above is as
follows:

<TABLE>
<S>                                                                             <C>       <C> 

                                                           1st               2nd              3rd
1997                                                   Quarter           Quarter          Quarter
=================================================================================================
Sales
   As previously reported                       $      297,646           241,443          257,634
   Effect of Amrion pooling-of-interests                14,938            18,357           16,876
- -------------------------------------------------------------------------------------------------
   As reported above                                  312,584            259,800          274,510
- -------------------------------------------------------------------------------------------------

   Gross profit
   As previously reported                              93,315             78,051           84,608
   Effect of Amrion pooling-of-interests                6,132              7,233            7,413
- -------------------------------------------------------------------------------------------------
   As reported above                                   99,447             85,284           92,021
- -------------------------------------------------------------------------------------------------

Net income
   As previously reported                               4,721              5,584            6,952
   Effect of Amrion pooling-of-interests                1,267              1,634            1,331
- -------------------------------------------------------------------------------------------------
   As reported above                            $       5,988              7,218            8,283
- -------------------------------------------------------------------------------------------------


                                                           1st               2nd              3rd
1996                                                   Quarter           Quarter          Quarter
=================================================================================================
Sales
   As previously reported                       $     244,986            203,912          213,402
   Effect of Amrion pooling-of-interests               13,382             11,871           14,064
- -------------------------------------------------------------------------------------------------
   As reported above                                  258,368            215,783          227,466
- -------------------------------------------------------------------------------------------------


Gross profit
   As previously reported                              76,205             65,829           68,256
   Effect of Amrion pooling-of-interests                4,559              5,120            5,575
- -------------------------------------------------------------------------------------------------
   As reported above                                   80,764             70,949           73,831
- -------------------------------------------------------------------------------------------------

Net income
   As previously reported                                  41              1,517            4,663
   Effect of Amrion pooling-of-interests                  923              1,175            1,155
- -------------------------------------------------------------------------------------------------
   As reported above                            $         964              2,692            5,818
- -------------------------------------------------------------------------------------------------
=================================================================================================

                                       40
</TABLE>


<PAGE>


Whole Foods Market, Inc. and Subsidiaries
Notes to Consolidated Financial Statements (Continued)

(6) Property and Equipment
Balances  of  major  classes  of  property  and  equipment  are as  follows  (in
thousands):

<TABLE>
<S>                                                                             <C>    

                                                                     1997          1996
=======================================================================================
Land                                                           $    3,906         1,129
Buildings and leasehold improvements                              158,729       135,934
Fixtures and equipment                                            152,014       119,048
Vehicles                                                              359           492
Construction in progress and equipment not yet in service          12,475        14,686
- ---------------------------------------------------------------------------------------
                                                                  327,483       271,289
Less accumulated depreciation and amortization                     99,268        68,838
- ---------------------------------------------------------------------------------------
                                                               $  228,215       202,451
=======================================================================================

</TABLE>


Depreciation  and  amortization  expense  related to property and  equipment was
approximately  $30,725,000,  $24,375,000  and $18,558,000 for fiscal years 1997,
1996 and 1995, respectively. Leasehold improvements and construction in progress
include approximately $769,000,  $1,183,000 and $809,000 of interest capitalized
during 1997, 1996 and 1995, respectively.

(7) Long-Term Debt
The Company has long-term debt and  obligations  under capital leases as follows
(in thousands):

<TABLE>
<S>                                                                             <C>     
                                                                     1997          1996
=======================================================================================
Obligations under capital lease agreements for equipment,
   due in monthly installments through 1999                    $    1,196         1,139
Notes payable to banks                                             52,436        44,100
Senior unsecured notes                                             40,000        40,000
Other notes payable                                                   212            52
- ---------------------------------------------------------------------------------------
                                                                   93,844        85,291
Less current installments                                           1,171         1,014
- --------------------------------------------------------------------------------------
                                                               $   92,673        84,277
=======================================================================================

</TABLE>

The Company  maintains a bank credit  agreement  which  provides for a revolving
line of credit of up to $100,000,000.  The amounts borrowed under this agreement
are convertible  into a four-year term loan upon the expiration of the revolving
credit term on June 30,  1999.  Principal  payments  are to be made in quarterly
installments  beginning  September  30,  1999.  This credit  agreement  contains
certain  restrictive  covenants,  including the unavailability of the payment of
dividends  on  common  stock.   The  credit   agreement  also  contains  certain
affirmative  covenants  including  maintenance  of certain  financial  ratios as
defined in the agreement.  All outstanding amounts borrowed under this agreement
bear  interest  at the  Company's  option of  either a defined  base rate or the
Eurodollar rate plus a premium. The average interest rate on amounts outstanding
under this agreement was approximately  6.62% at September 28, 1997.  Commitment
fees ranging from 0.1875% to 0.25% of the undrawn  amount are payable under this
agreement.  At  September  28,  1997  and  September  29,  1996,   approximately
$52,100,000 and  $44,100,000,  respectively,  was drawn under this agreement and
the Company was in compliance with the debt covenants.

In May 1996, the Company issued $40,000,000 of senior unsecured notes payable to
refinance  existing  indebtedness.  The  notes  bear  interest  at 7.29% and are
payable in seven equal  installments  beginning May 16, 2000.  The notes contain
certain  affirmative and negative  covenants,  including  maintenance of certain
financial  ratios  as  defined  in the  agreement.  At  September  28,  1997 and
September 29, 1996, the Company was in compliance with the debt covenants.


                                       41
<PAGE>


Whole Foods Market, Inc. and Subsidiaries
Notes to Consolidated Financial Statements (Continued)

(8) Leases
The Company and its  subsidiaries are committed under certain capital leases for
rental of equipment and certain  operating  leases for rental of facilities  and
equipment.  These leases  expire or become  subject to renewal at various  dates
from 1998 to 2028.  Rental expense charged to operations  under operating leases
for  fiscal  years  1997,  1996  and  1995  totaled  approximately  $29,153,000,
$24,683,000 and $19,303,000,  respectively.  Minimum rental commitments required
by all noncancelable leases are approximately as follows (in thousands):

                                                          Capital      Operating
- --------------------------------------------------------------------------------
1998                                               $          788         30,817
1999                                                          275         35,252
2000                                                          302         35,473
2001                                                           10         35,512
2002                                                            0         35,205
Future years                                                    0        335,356
- -----------------------------------------------------------------
                                                            1,375
Less amounts representing interest                            179
- -----------------------------------------------------------------
                                                            1,196
Less current installments                                     695
- -----------------------------------------------------------------
                                                   $          501
================================================================================

Minimum  rentals  for  operating  leases  do  not  include  certain  amounts  of
contingent  rentals  which may  become  due under the  provisions  of leases for
retail space.  These  agreements  provide that minimum  rentals may be increased
based on a percent of annual sales from the retail  space.  During  fiscal 1997,
1996 and 1995, the Company paid contingent rentals of approximately  $1,200,000,
$981,000  and  $587,000,  respectively.  Certain  officers  of the  Company  own
approximately 13.4% of a business which leases facilities from the Company under
a 20-year lease that commenced in fiscal 1995. The Company's  rental income from
this lease  totaled  approximately  $582,000  in fiscal  years 1997 and 1996 and
$96,000 in fiscal year 1995.

(9) Income Taxes
Components of total income tax expense (credit) are as follows (in thousands):
                                                 1997          1996         1995
================================================================================
Current federal income tax                 $   11,556         4,548        3,973
Current state income tax                        2,558         1,166        1,221
- --------------------------------------------------------------------------------
Total current tax                              14,114         5,714        5,194
Deferred federal income tax                       271       (6,842)        1,404
Deferred state income tax                     (1,661)         (276)          301
- --------------------------------------------------------------------------------
Total deferred tax                            (1,390)       (7,118)        1,705
- --------------------------------------------------------------------------------
Total income tax expense (credit)          $   12,724       (1,404)        6,899
================================================================================
                                                                     (continued)


                                       42

<PAGE>


Whole Foods Market, Inc. and Subsidiaries
Notes to Consolidated Financial Statements (Continued)

(9) Income Taxes, continued
Actual income tax expense (credit) differed from the amount computed by applying
statutory  corporate  income tax rates to income  before  taxes as  follows  (in
thousands):

<TABLE>
<S>                                                                             <C>    <C>            <C>   <C>  

                                                                   1997                  1996                  1995
===================================================================================================================
Federal tax based on statutory rates                          $  13,779                (4,907)                3,768
Increase (reduction) in income taxes resulting from:
   Tax exempt interest                                             (102)                  (99)                 (131)
   Net loss of pooled entity                                          0                   768                 2,465
   Non-deductible merger transaction costs                          646                 1,682                     0
   Non-deductible amortization of cost in excess
      of net assets acquired                                        354                   348                   327
   Utilization of net operating loss not previously recognized   (1,364)                    0                     0
   Other, net                                                      (591)                  337                  (511)
   Deductible state income taxes                                   (895)                 (319)                 (457)
- -------------------------------------------------------------------------------------------------------------------
Total federal taxes                                              11,827                (2,190)                5,461
State income taxes                                                  897                   786                 1,438
- -------------------------------------------------------------------------------------------------------------------
Total income tax expense (credit)                             $  12,724                (1,404)                6,899
===================================================================================================================

The tax effects of temporary  differences that give rise to significant portions
of the  deferred  tax assets and  deferred  tax  liabilities  are as follows (in
thousands):

Deferred tax assets                                                                      1997                  1996
===================================================================================================================
Compensated absences, principally due to financial reporting accrual              $     3,303                 1,011
Rent differential, principally due to financial reporting pro-rata expense              2,158                   838
Estimated buyout of capital leases not currently deductible for tax purposes              147                   341
Estimated difference between fair market value of store
   operating leases and actual amounts paid                                               210                   270
Lease termination and other merger accruals                                             8,781                 8,623
Inventories, principally due to additional costs inventoried
   for tax purposes pursuant to the Tax Reform Act of 1986                                808                   530
Alternative minimum tax credit                                                            106                 1,543
Acquired net operating loss carryforwards                                               6,878                10,765
Other                                                                                     756                   535
- -------------------------------------------------------------------------------------------------------------------
Total gross deferred tax assets                                                        23,147                24,456
Valuation allowance                                                                    (7,760)              (10,846)
- -------------------------------------------------------------------------------------------------------------------
Total net deferred tax assets                                                    $     15,387                13,610
===================================================================================================================
                                                                                                       (continued)

                                      
</TABLE>



                                       43

<PAGE>


Whole Foods Market, Inc. and Subsidiaries
Notes to Consolidated Financial Statements (Continued)


<TABLE>
<CAPTION>

(9) Income Taxes, continued
<S>                                                                             <C>             <C>    

Deferred tax liabilities                                                    1997                  1996
======================================================================================================
Financial basis of fixed assets in excess of tax basis                 $  (8,427)               (8,016)
Capitalized acquisition costs expensed for tax purposes                        0                  (580)
Other                                                                       (572)                 (213)
- ------------------------------------------------------------------------------------------------------
Total gross deferred tax liabilities                                      (8,999)               (8,809)
- ------------------------------------------------------------------------------------------------------
Net deferred tax asset (liability)                                     $   6,388                 4,801
======================================================================================================
</TABLE>

The valuation allowance decreased by approximately  $3,086,000 and $1,676,000 in
fiscal 1997 and 1996, respectively.  During fiscal 1997, the Company implemented
certain  tax-planning  strategies designed to utilize the acquired net operating
loss  carryforwards  and  other  deductible  temporary  differences.  Management
believes that it is more likely than not that the Company will fully realize the
total net deferred tax assets after  consideration  of the  valuation  allowance
based on the nature of these deductible  temporary  differences and a history of
profitable operations.

As of  September  28, 1997,  the Company has net  operating  loss  carryforwards
totaling  approximately  $17,766,000  that will  begin to expire in 2003 and are
subject to certain limitations on use.

(10) Employee Benefit Plans
Employee Stock Option Plans
The Company grants options to purchase  common stock under its 1992 Stock Option
Plans,  as amended.  Under these  plans,  options are granted at an option price
equal to the  market  value of the stock at the date of grant and are  generally
exercisable  ratably  over a four-year  period  beginning  one year from date of
grant.  Options  granted in fiscal  years 1997 and 1996 expire  seven years from
date of grant.  The Company  has, in  connection  with  certain of its  business
combinations,  assumed the stock  option plans of the  acquired  companies.  All
options  outstanding  under the  Company's  previous  plans and plans assumed in
business  combinations  continue to be governed by the terms and  conditions  of
those  grants.  At September  28, 1997 and  September  29,  1996,  approximately
1,570,000 and 1,169,000 shares of common stock were available for option grants.

The following table summarizes  option activity (in thousands,  except per share
amounts):

                                                                        Weighted
                                                      Number             average
                                                  of options            exercise
                                                 outstanding               price
================================================================================
Balance at September 24, 1995                         1,893               $12.78
Options granted                                         679                20.71
Options assumed                                         549                24.58
Options exercised                                      (334)               11.51
Options canceled                                        (99)               16.97
- --------------------------------------------------------------------------------

Balance at September 29, 1996                         2,688                17.19
- --------------------------------------------------------------------------------
Options granted                                         665                22.48
Options assumed                                         330                 9.28
Options exercised                                      (413)               16.13
Options canceled                                       (165)               22.26
- --------------------------------------------------------------------------------

Balance at September 28, 1997                         3,105               $17.36
================================================================================
                                                                     (continued)

                                       44
<PAGE>


Whole Foods Market, Inc. and Subsidiaries
Notes to Consolidated Financial Statements (Continued)

<TABLE>
<CAPTION>

(10) Employee Benefit Plans, continued
A summary of options  outstanding  and exercisable at September 28, 1997 follows
(in thousands, except per share amounts):
<S>                                                                             <C>      <C>        <C>    <C>    

                                                 Options Outstanding                         Options Exercisable
         Range of                                Weighted average        Weighted                          Weighted
     exercise prices                Number           remaining           average          Number            average
   From       To                outstanding       life (in years)       exercise price   exercisable     exercise price
   ====================================================================================================================
   $0.90    $7.13                   490                   5.24            $ 5.19             296             $ 3.92
    7.82    13.50                   478                   6.23             12.22             253              11.51
   14.25    16.50                   278                   5.48             14.99             148              14.95
   17.38    17.38                   385                   5.41             17.38              79              17.38
   17.63    21.88                   392                   5.65             19.92             226              20.18
   22.00    22.00                   585                   6.47             22.00               2              22.00
   22.51    27.63                   380                   4.43             26.44             258              26.20
   33.50    35.13                   117                   6.16             33.59              20              33.50
   ----------------------------------------------------------------------------------------------------------------
      Total                       3,105                   5.66            $17.36           1,282             $15.36
   ================================================================================================================

</TABLE>

The  Company  adopted  the  disclosure  provisions  of  Statement  of  Financial
Accounting  Standards  No.  123  (SFAS No.  123),  "Accounting  for  Stock-Based
Compensation,"  in fiscal  1997.  In  accordance  with SFAS No. 123, the Company
continues to apply Accounting  Principles Board Opinion No. 25,  "Accounting for
Stock Issued to Employees"  and related  interpretations  in accounting  for its
stock option grants.  Accordingly,  no compensation  expense has been recognized
for option  grants.  As required by SFAS No. 123, the Company has determined pro
forma net income and net income per common  share as if  compensation  costs had
been  recognized  beginning  in fiscal  year 1996 based on the fair value of the
options granted. The fair value of stock option grants has been estimated at the
date of grant using the  Black-Scholes  multiple  option  pricing model with the
following weighted average assumptions:

                                                     1997                  1996
===============================================================================
Expected dividend yield                             0.00%                 0.00%
Risk-free interest rate                             6.79%                 6.27%
Expected volatility                                54.28%                54.83%
Expected life, in years                              1.28                  1.28

The  weighted  average  estimated  fair values at grant date of  employee  stock
options  granted  during  fiscal  years  1997 and 1996 were  $10.46  and  $9.41,
respectively.  The Black-Scholes option valuation model was developed for use in
estimating the fair value of traded  options which have no vesting  restrictions
and are fully  transferable.  In addition,  option  valuation models require the
input  of  highly  subjective   assumptions   including   expected  stock  price
volatility.  Because the Company's  employee stock options have  characteristics
significantly different from those of traded options, and because changes in the
subjective input assumptions can materially  affect the fair value estimate,  in
the Company's opinion the existing available models do not necessarily provide a
reliable  single  measure  of the fair  value of the  Company's  employee  stock
options.
                                                                     (continued)



                                       45

<PAGE>


Whole Foods Market, Inc. and Subsidiaries
Notes to Consolidated Financial Statements (Continued)

(10) Employee Benefit Plans, continued
Had the Company  recognized  compensation  cost based on the fair value of stock
options  granted  at grant date as  determined  using the  Black-Scholes  option
valuation model described above consistent with SFAS No. 123, net income and net
income per common share would have been reduced to the pro forma  amounts  shown
below (in thousands, except per share amounts):

                                                        1997              1996
==============================================================================
Net income (loss):
   As reported                                       $26,644           (12,715)
   Proforma                                           23,660           (13,639)
==============================================================================

Net income (loss) per common share:
   As reported                                         $1.05             (0.53)
   Proforma                                             0.93             (0.57)
==============================================================================

The above pro forma  disclosures  reflect only  options  granted in fiscal years
1997 and 1996. Therefore,  these disclosures are not likely to be representative
of the  effects on net income  and net income per common  share in future  years
because  they do not take  into  consideration  pro forma  compensation  expense
related to grants awarded prior to fiscal year 1996.

Employee Stock Purchase Plan
The Company offers an employee  stock  purchase plan to all full-time  employees
with a minimum of 400 hours of service. Under this plan, participating employees
may purchase  common stock of the Company each fiscal  quarter  through  payroll
deductions.  Participants in the plan may elect to purchase  unrestricted shares
of stock at 100 percent of its market value or  restricted  shares at 85 percent
of its market  value on the  purchase  date.  Participants  are required to hold
restricted  shares for two years before  selling them.  Approximately  8,700 and
9,100 shares were issued by the Company under this plan in fiscal 1997 and 1996,
respectively.

Employee 401(k) Plan
The Company  offers an employee  401(k) plan to all employees  with a minimum of
one year of service and 1,000 service hours in the plan year.  Company  matching
contributions  under this plan,  determined  at the Company's  discretion,  were
approximately  $436,000,  $267,000 and  $231,000 in fiscal 1997,  1996 and 1995,
respectively.

(11) Subsequent Events
In  November  1997,  the Company  signed a  definitive  agreement  to merge with
Merchant of Vino,  which  operates  four  gourmet/natural  foods  stores and two
specialty wine and gourmet food shops in the greater Detroit  metropolitan area,
in exchange for  approximately  1 million  shares of newly issued Company stock.
The  merger   transaction   is   intended   to  be   accounted   for  using  the
pooling-of-interests  method and is expected to be completed  in December  1997.
Due to the  immateriality  of  Merchant  of  Vino  financial  statements  to the
Company's  consolidated  financial  statements,  financial  information  for the
periods prior to the combination will not be restated.

In  December  1997,  the Company  signed a  definitive  agreement  to merge with
Allegro Coffee  Company,  a specialty  coffee roaster and  distributor  based in
Boulder, Colorado, in exchange for approximately 175,000 shares of common stock.
The  merger   transaction   is   intended   to  be   accounted   for  using  the
pooling-of-interests  method.  Due to the  immateriality  of  Allegro  financial
statements  to  the  Company's  consolidated  financial  statements,   financial
information for the periods prior to the combination will not be restated.



                                       46

<PAGE>


Whole Foods Market, Inc. and Subsidiaries
Notes to Consolidated Financial Statements (Continued)

(12) Commitments and Contingencies
The Company provides partially  self-insured,  voluntary employee benefits plans
which  provide,  among other  benefits,  health care  benefits to  participating
employees.  The plans are designed to provide specified levels of coverage, with
excess  insurance  coverage  provided by a  commercial  insurer.  The  Company's
exposure related to claims  associated with unreported  cases or  underestimated
future  costs  associated  with known cases for which the  Company is  partially
self-insured  at September  28, 1997 has been  estimated  based on  management's
review of claims  outstanding at fiscal year end, claims reported  subsequent to
fiscal year end and  management's  knowledge of the typical  length of time from
date of occurrence to date of reported claim.

The  Company is a party to certain  legal  proceedings  arising in the  ordinary
course of business.  After  consultation  with counsel and a review of available
facts,  management  believes that damages,  if any, arising from litigation will
not be material to the Company's financial position or results of operations.












                                       47
<PAGE>


SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                  WHOLE FOODS MARKET, INC.

Date:  December 23, 1997          By:  /s/ Glenda Flanagan
                                       -------------------
                                  Glenda Flanagan, Chief Financial Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report
has been signed below by the following  persons on behalf of the  registrant and
in the capacities indicated on December 23, 1997.

 Name                             Title

/s/ John Mackey                   Chairman of the Board, Chief Executive Officer
- ---------------------------       and Director (Principal Executive Officer) 
John Mackey                       
                                  

/s/ Glenda Flanagan               Chief Financial Officer (Principal Financial
- ---------------------------       and Accounting Officer)                
Glenda Flanagan                             
                                            

/s/ Dr. Cristina G. Banks
- ---------------------------
Dr. Cristina G. Banks             Director


/s/ David W. Dupree
- ---------------------------
David W. Dupree                   Director


/s/ Dr. John B. Elstrott
- ---------------------------
Dr. John B. Elstrott              Director


/s/ Avram J. Goldberg
- --------------------------
Avram J. Goldberg                 Director


/s/ Fred Lager
- --------------------------
Fred Lager                        Director


/s/ Linda A. Mason
- --------------------------
Linda A. Mason                    Director


/s/ Dr. Ralph Z. Sorenson
- --------------------------
Dr. Ralph Z. Sorenson             Director


                                       48
<PAGE>

<TABLE>
<CAPTION>

INDEX TO EXHIBITS
<S>                                                                             <C>    

   2.1      Agreement and Plan of Merger, dated June 9, 1997, among the Registrant, Nutrient
            Acquisition Corp. and Amrion, Inc. (4)
   3.1      Restated Articles of Incorporation of the Registrant, as amended (2)
   3.2      By-laws of the Registrant adopted May 23, 1995 (7)
   10.1     1987 Stock Option and Incentive Plan for Employees (3)
   10.2     1987 Stock Option Plan for Outside Directors (3)
   10.3     1993 Team Member Stock Ownership Plan (1)
   10.5     Form of Retention Agreement between the executive officers of the Registrant
            and the Registrant (3)
   10.6     Form of amendment to Retention Agreement (1)
   10.7     Amended and Restated Loan  Agreement,  dated  December 27, 1994,by
            and among the Registrant,  the  subsidiaries of the Registrant and
            Texas Commerce Bank National Association (7)
   10.8     First  Amendment  dated May 16, 1996 to Amended and Restated  Loan
            Agreement,  dated December 27, 1994, by and among Registrant,  the
            subsidiaries  of the  Registrant  and Texas Commerce Bank National
            Association (8)
   10.9     Second  Amendment  dated December 24, 1996 to Amended and Restated
            Loan Agreement,  dated December 27, 1994, by and among Registrant,
            the  subsidiaries  of  the  Registrant  and  Texas  Commerce  Bank
            National Association (10)
   10.10    Third  Amendment dated March 24, 1997 to Amended and Restated Loan
            Agreement,  dated December 27, 1994, by and among Registrant,  the
            subsidiaries  of the  Registrant  and Texas Commerce Bank National
            Association (10)
   10.11    Fourth  Amendment  dated September 2, 1997 to Amended and Restated
            Loan Agreement,  dated December 27, 1994, by and among Registrant,
            the  subsidiaries  of  the  Registrant  and  Texas  Commerce  Bank
            National Association (10)
   10.12    1992 Stock Option Plan for Team Members, as amended (1)
   10.13    1992 Stock Option Plan for Outside Directors (1)
   10.14    1993 Team Member Stock Purchase Plan (1)
   10.15    Second Amended and Restated 1991 Stock Incentive Plan of Fresh
            Fields Markets, Inc. with amendments thereto (5)
   10.16    1994 Director Stock Option Plan with amendments thereto (5)
   10.17    Non-Qualified Stock Option Plan of Amrion, Inc. (6)
   10.18    1994 Non-Employee Director Stock Option Plan of Amrion, Inc. (6)
   21.1     Subsidiaries of the Registrant (10)
   23.1     Consent of KPMG Peat Marwick LLP (10)
   27.1     Financial Data Schedule (10)
   99.1     Proxy Statement for Annual Meeting of Shareholders to be held on March 30, 1998 (9)

 (1)     Filed as an exhibit to Registration Statement on Form S-4 (No. 33-63824)
         and incorporated herein by reference.
 (2)     Filed as an exhibit to Registration  Statement on Form S-3 (No.33-69362)
         and incorporated herein by reference.
 (3)     Filed as an exhibit to Registration Statement on Form S-1 (No. 33-44214)
         and incorporated herein by reference.
 (4)     Filed as an exhibit to Registration Statement on Form S-4 (No. 33-31269)
         and incorporated herein by reference.
 (5)     Filed as an exhibit to Registration Statement on Form S-8 (No. 33-11273)
         and incorporated herein by reference.
 (6)     Filed as an exhibit to Registration Statement on Form S-8 (No. 33-35809)
         and incorporated herein by reference.
 (7)     Filed as an exhibit to  Registrant's  Form 10-K for year ended September
         24, 1995 and incorporated herein by reference.
 (8)     Filed as an exhibit to  Registrant's  Form 10-K for year ended September
         29, 1996 and incorporated herein by reference.
 (9)     To be filed with the  Securities and Exchange  Commission  and  incorporated
         herein by reference
(10)     Filed herewith

</TABLE>
                                       49
<PAGE>
                                  Exhibit 10.9

                      SECOND AMENDMENT TO CREDIT AGREEMENT


     THIS SECOND AMENDMENT TO CREDIT AGREEMENT ("Second Amendment"), dated as of
December  24, 1996,  is made and entered  into by and among WHOLE FOODS  MARKET,
INC. (the "Company"), a Texas corporation, the banking institutions from time to
time a party to the Credit  Agreement (as  hereinafter  defined),  as amended by
this First Amendment (each,  together with its successors and assigns,  a "Bank"
and collectively, the "Banks"), and TEXAS COMMERCE BANK NATIONAL ASSOCIATION, as
agent for the Banks (in such  capacity,  together  with its  successors  in such
capacity, the "Agent").

RECITALS:

     WHEREAS,  the Company,  the Agent and certain Banks are parties to a Credit
Agreement  dated as of  December  27,  1994,  as amended by that  certain  First
Amendment  to  Credit  Agreement  dated as of May 16,  1996,  by and  among  the
Company, the Agent and the Banks (said Credit Agreement,  as previously amended,
being hereinafter referred to as the "Credit Agreement"); and

     WHEREAS, the Company, the Agent and the Banks have agreed, on the terms and
conditions  herein set forth,  that the Credit  Agreement  be amended in certain
respects.

AGREEMENTS:

     NOW, THEREFORE, in consideration of the premises and the mutual agreements,
representations and warranties herein set forth, and for other good and valuable
consideration,  the receipt and sufficiency  which are hereby  acknowledged  and
confessed, the Company, the Agent and the Banks do hereby agree as follows:

     Section I.. General Definitions. Except as expressly modified by this First
Amendment,  capitalized  terms  used  herein  which are  defined  in the  Credit
Agreement shall have the same meanings when used herein.

     Section II.. Amendments to Existing Definitions.

               1. The following definitions contained in Section 1 of the Credit
          Agreement  are  hereby  amended  and  restated  in their  entirety  to
          hereafter be and read as follows:



<PAGE>



                    EBIT shall mean for any period for which EBIT is calculated,
               Net Income of the Company and its  Subsidiaries on a consolidated
               basis for such period plus (a) non-recurring, non-cash charges of
               the Company and its Subsidiaries on a consolidated basis for such
               period,  (b)  taxes  of the  Company  and its  Subsidiaries  on a
               consolidated  basis for such period and (c)  interest  expense of
               the Company and its Subsidiaries on a consolidated basis for such
               period.  Additionally,  for any  calculation of EBIT in which the
               last  fiscal  quarter of the  Company's  1996 fiscal year will be
               included in such calculation,  in addition to the above-described
               items  to  be  added  to  Net  Income  of  the  Company  and  its
               subsidiaries  on  a  consolidated  basis  for  such  period,  the
               non-recurring,  cash  charges  incurred  by the  Company  and its
               Subsidiaries  on a  consolidated  basis  during  the last  fiscal
               quarter of the Company's  1996 fiscal year shall also be added to
               Net Income of the Company and its  Subsidiaries on a consolidated
               basis for purposes of  calculating  EBIT for any such  applicable
               period.  All components of EBIT shall be determined in accordance
               with  Generally  Accepted  Accounting  Principles,   consistently
               applied.

                    EBITDA  shall  mean  for any  period  for  which  EBITDA  is
               calculated,  Net Income of the Company and its  Subsidiaries on a
               consolidated  basis for such period plus (a) taxes of the Company
               and its  Subsidiaries  on a  consolidated  basis for such  period

<PAGE>

               (calculated  after  excluding  any gain or loss  attributable  to
               Discontinued  Operations  as  of  such  day),  (b)  depreciation,
               depletion,  obsolescence  and  amortization  of  Property  of the
               Company and its  Subsidiaries  on a  consolidated  basis for such
               period  (calculated after excluding any depreciation,  depletion,
               obsolescence   and   amortization   applicable  to   Discontinued
               Operations as of such day),  (c) interest  expense of the Company
               and its  Subsidiaries  on a  consolidated  basis for such  period
               (calculated   after  excluding  any  interest   expense  paid  in
               connection with Discontinued  Operations as of such day), and (d)
               non-recurring,   non-cash   charges  of  the   Company   and  its
               Subsidiaries  on  a  consolidated  basis  for  such  period.  All
               components  of EBITDA  shall be  determined  in  accordance  with
               Generally Accepted Accounting Principles, consistently applied.

     Section III.. Modification of Addresses for Notices.  Section 9.2 is hereby
modified to cause the "Address for Notices"  referenced  therein for each of the
Company,  the Agent and the Banks to  hereafter  be the  "Address  for  Notices"
specified below the name of the applicable entity on the signature pages of this
Second Amendment.

     Section IV..  Representations  and Warranties.  The Company  represents and
warrants  to the Agent and the Banks  that the  representations  and  warranties
contained  in  Section 4 of the  Credit  Agreement  and in all of the other Loan
Documents  are  true  and  correct  in all  material  respects  on and as of the
effective  date  hereof as though  made on and as of such  effective  date.  The
Company  hereby  certifies  that no event has occurred and is  continuing  which
constitutes  a Default or an Event of  Default  under the  Credit  Agreement  or
which, upon the giving of notice or the lapse of time, or both, would constitute
a Default or an Event of Default.  Additionally,  the Company hereby  represents
and  warrants  to the Agent and the Banks that the  resolutions  of the Board of
Directors of the Company and its Subsidiaries which are set out in the following
described  Secretary's  Certificates  remain in full  force and effect as of the
effective  date  hereof  and have  not been  modified,  amended,  superseded  or
revoked:

          1. That  certain  Secretary's  Certificate  dated  December  21, 1994,
     executed and delivered to the Agent by the Secretary of Whole Foods Market,
     Inc. in connection with the Credit Agreement;


<PAGE>


          2. That  certain  Secretary's  Certificate  dated  December  21, 1994,
     executed  and  delivered  to the Agent by the  Secretary of Bread & Circus,
     Inc., Mrs.  Gooch's Natural Foods Market,  Inc., The Sourdough:  A European
     Bakery,  Inc.,  Wellspring  Grocery,  Inc., WFM Beverage Corp., Whole Foods
     Company,  Inc., Whole Foods Market California,  Inc. and Whole Foods Market
     Southwest, Inc. in connection with the Credit Agreement;

          3. That certain Secretary's  Certificate dated April 5, 1995, executed
     and delivered to the Agent by the Secretary of Whole Foods Market Southwest
     I, Inc. in connection with that certain  Joinder  Agreement dated effective
     March 27, 1995,  executed and  delivered to the Agent by Whole Foods Market
     Midwest,  Inc.,  Whole Foods  Market  Services,  Inc.,  Whole Foods  Market
     Southwest I, Inc., Whole Foods Market Southwest Investments, Inc. and Whole
     Foods Market Southwest, L.P.; and

          4. That certain Secretary's  Certificate dated April 5, 1995, executed
     and delivered to the Agent by the Secretary of Whole Foods Market  Midwest,
     Inc., Whole Foods Market  Services,  Inc., and Whole Foods Market Southwest
     Investments,   Inc.,  in  connection  with  the   above-described   Joinder
     Agreement.

     Section  V..  Limitations.  The  amendments  set forth  herein are  limited
precisely  as written  and shall not be deemed to (a) be a consent to, or waiver
or modification  of, any other term or condition of the Credit  Agreement or any
of the other  Loan  Documents,  or (b)  except as  expressly  set forth  herein,
prejudice  any right or  rights  which the Banks may now have or may have in the
future under or in connection with the Credit  Agreement,  the Loan Documents or
any of the other  documents  referred to therein.  Except as expressly  modified
hereby or by express written amendments thereof, the terms and provisions of the
Credit Agreement,  the Notes and any other Loan Documents or any other documents
or  instruments  executed in connection  with any of the foregoing are and shall
remain in full force and effect.  In the event of a conflict between this Second
Amendment and any of the foregoing documents, the terms of this Second Amendment
shall be controlling.

     Section VI..  Payment of Expenses.  The Company agrees,  whether or not the
transactions hereby contemplated shall be consummated, to reimburse and save the
Agent and each of the Banks harmless from and against  liability for the payment
of all  reasonable  substantiated  out-of-pocket  costs and expenses  arising in
connection with the preparation,  execution, delivery, amendment,  modification,
waiver and enforcement  of, or the  preservation of any rights under this Second
Amendment,  including,  without limitation,  the reasonable fees and expenses of
counsel for the Agent and other  charges  which may be payable in respect of, or
in respect of any  modification of, the Credit Agreement and the Loan Documents.
The  provisions  of this Section  shall  survive the  termination  of the Credit
Agreement and the repayment of the Loans.

     Section VII..  Descriptive  Headings,  etc. The descriptive headings of the
several  Sections of this Second Amendment are inserted for convenience only and
shall  not be  deemed  to  affect  the  meaning  or  construction  of any of the
provisions hereof.



<PAGE>


     Section VIII..  Entire  Agreement.  This Second Amendment and the documents
referred to herein  represent  the entire  understanding  of the parties  hereto
regarding the subject matter hereof and supersede all prior and  contemporaneous
oral and written  agreements  of the parties  hereto with respect to the subject
matter hereof, including,  without limitation,  any commitment letters regarding
the transactions contemplated by this Second Amendment.

     Section IX..  Counterparts.  This Second  Amendment  may be executed in any
number of counterparts and by different parties on separate counterparts and all
of such  counterparts  shall together  constitute  one and the same  instrument.
Complete sets of counterparts shall be lodged with the Company and the Agent.

     Section X.. References to Credit Agreement. As used in the Credit Agreement
(including all Exhibits thereto) and all other Loan Documents, on and subsequent
to the  effective  date  hereof,  the term  "Agreement"  shall  mean the  Credit
Agreement, as amended by this Second Amendment.

     IN WITNESS WHEREOF, the parties hereto have caused this Second Amendment to
be duly executed and delivered by their respective duly authorized offices as of
the date first above written.

               NOTICE PURSUANT TO TEX. BUS. & COMM. CODE ss.26.02

THIS  SECOND  AMENDMENT  AND ALL OTHER  LOAN  DOCUMENTS  EXECUTED  BY ANY OF THE
PARTIES  BEFORE OR  SUBSTANTIALLY  CONTEMPORANEOUSLY  WITH THE EXECUTION  HEREOF
TOGETHER CONSTITUTE A WRITTEN CREDIT AGREEMENT AND REPRESENT THE FINAL AGREEMENT
BETWEEN  THE  PARTIES  AND  MAY  NOT  BE  CONTRADICTED  BY  EVIDENCE  OF  PRIOR,
CONTEMPORANEOUS  OR  SUBSEQUENT  ORAL  AGREEMENTS  OF THE PARTIES.  THERE ARE NO
UNWRITTEN ORAL AGREEMENTS BETWEEN THE PARTIES.

                                        WHOLE FOODS MARKET, INC.
                                        a Texas corporation

                                        By:      /s/  Glenda Flanagan
                                                 Glenda Flanagan
                                                 Secretary

                                        Address for Notices:
                                        Whole Foods Market, Inc.
                                        601 N. Lamar Blvd., Suite 300
                                        Austin, Texas  78703-5413
                                        Attention: Ms. Glenda Flanagan


<PAGE>



                                 TEXAS COMMERCE BANK NATIONAL
                                  ASSOCIATION, individually
                                  and as Agent

                                 By:
                                 Name:
                                 Title:

                                 Address for Notices:
                                 Texas Commerce Bank National Association
                                 700 Lavaca, 2nd Floor
                                 Post Office Box 550
                                 Austin, Texas  78789
                                 Attention: Manager/Metropolitan Lending Group

                                 With a copy to:
                                 Texas Commerce Bank National Association
                                 1111 Fannin, 9th Floor
                                 Houston, Texas  77002
                                 Attention: Manager/Loan Syndication Services



<PAGE>



                                  WELLS FARGO BANK (TEXAS), N.A.

                                  By:
                                  Name:
                                  Title:

                                  Address for Notices:
                                  Wells Fargo Bank (Texas), N.A.
                                  100 Congress Avenue, Suite 150
                                  Austin, Texas  78701
                                  Attention: Ms. Susan L. Coulter



<PAGE>



                                  FIRST UNION NATIONAL BANK OF NORTH CAROLINA

                                  By:
                                  Name:
                                  Title:

                                  Address for Notices:
                                  First Union National Bank of North Carolina
                                  One First Union Center TW-10
                                  301 South College Street
                                  Charlotte, North Carolina  28288
                                  Attention: Mr. David Hall



<PAGE>



                                    THE FIRST NATIONAL BANK OF BOSTON

                                    By:
                                    Name:
                                    Title:

                                    Address for Notices:
                                    The First National Bank of Boston
                                    100 Federal Street
                                    01-09-05
                                    Boston, Massachusetts  02106
                                    Attention: Ms. Bethann Halligan



<PAGE>


     The undersigned  Guarantors (a) acknowledge and consent to the execution of
the  foregoing  First  Amendment,  (b) confirm  that the  Guaranties  previously
executed  or joined  in by each of the  undersigned  Guarantors  apply and shall
continue to apply to all  Indebtedness  evidenced by or arising  pursuant to the
Credit Agreement or any other Loan Documents,  notwithstanding the execution and
delivery  of this  First  Amendment  by the  Company,  the Agent and each of the
Banks, and (c) acknowledge that without this consent and confirmation, the Banks
and the Agent would not agree to the modifications of the Credit Agreement which
are evidenced by the foregoing First Amendment.


                                     WHOLE FOOD COMPANY, INC., 
                                     a Louisiana corporation 
                                     WHOLE FOODS  MARKET CALIFORNIA,INC.,
                                     a California corporation
                                     WELLSPRING GROCERY, INC.,
                                     a  North Carolina corporation
                                     BREAD & CIRCUS,INC.,
                                     a  Massachusetts   corporation
                                     MRS.  GOOCH'S  NATURAL FOOD MARKETS, INC.,
                                     a California corporation
                                     WFM  BEVERAGE  CORP.,
                                     a Texas  corporation
                                     THE SOURDOUGH:  A EUROPEAN BAKERY, INC.,
                                     a  Texas corporation  
                                     WHOLE FOODS MARKET  MIDWEST, INC., 
                                     a  Delaware  corporation
                                     WHOLE FOODS MARKET SERVICES, INC.,  
                                     a Delaware  corporation 
                                     WHOLE FOODS MARKET SOUTHWEST 
                                     INVESTMENTS, INC.,   
                                     a Delaware  corporation 
                                     WHOLE FOODS  MARKET  SOUTHWEST I, INC., 
                                     a Delaware corporation  
                                     WHOLE FOODS MARKET GROUP, INC., 
                                     a Delaware corporation

                                     By:      /s/  Glenda Flanagan
                                              --------------------
                                              Glenda Flanagan
                                              Secretary


<PAGE>




                                    WHOLE FOODS MARKET SOUTHWEST, L.P.,
                                    a Texas limited partnership

                                    By:    Whole Foods Market Southwest I, Inc.,
                                           a Delaware corporation
                                           General Partner

                                           By:      /s/  Glenda Flanagan
                                                    --------------------
                                                    Glenda Flanagan
                                                    Secretary



<PAGE>


                                  Exhibit 10.10

                       THIRD AMENDMENT TO CREDIT AGREEMENT


     THIS THIRD AMENDMENT TO CREDIT AGREEMENT ("Third  Amendment"),  dated as of
March 24, 1997, is made and entered into by and among WHOLE FOODS  MARKET,  INC.
(the "Company"), a Texas corporation, the banking institutions from time to time
a party to the Credit  Agreement (as  hereinafter  defined),  as amended by this
Third Amendment  (each,  together with its successors and assigns,  a "Bank" and
collectively,  the "Banks"),  and TEXAS COMMERCE BANK NATIONAL  ASSOCIATION,  as
agent for the Banks (in such  capacity,  together  with its  successors  in such
capacity, the "Agent").

RECITALS:

     WHEREAS,  the Company,  the Agent and certain Banks are parties to a Credit
Agreement  dated as of  December  27,  1994,  as amended by that  certain  First
Amendment  to  Credit  Agreement  dated as of May 16,  1996,  by and  among  the
Company,  the Agent and the Banks,  and that certain Second  Amendment to Credit
Agreement dated as of December 24, 1996, by and among the Company, the Agent and
the Banks (said Credit  Agreement,  as  previously  amended,  being  hereinafter
referred to as the "Credit Agreement"); and

     WHEREAS,  in  connection  with an  increase  in the  amount of each  Bank's
Commitment and a resulting increase in the Aggregate Commitment under the Credit
Agreement,  the Company,  the Agent and the Banks have agreed,  on the terms and
conditions  herein set forth,  that the Credit  Agreement be further  amended in
certain respects.

AGREEMENTS:

     NOW, THEREFORE, in consideration of the premises and the mutual agreements,
representations and warranties herein set forth, and for other good and valuable
consideration,  the receipt and sufficiency  which are hereby  acknowledged  and
confessed, the Company, the Agent and the Banks do hereby agree as follows:

     Section I.. General Definitions. Except as expressly modified by this Third
Amendment,  capitalized  terms  used  herein  which are  defined  in the  Credit
Agreement shall have the same meanings when used herein.

     Section II.. Amendments to Existing Definitions.  The following definitions
contained in Section 1 of the Credit  Agreement are hereby  amended and restated
in their entirety to hereafter be and read as follows:



<PAGE>



          Commitment  shall mean, as to any Bank, the obligation of such Bank to
     make Loans and incur  liability for the Letter of Credit Exposure Amount in
     an aggregate  principal  amount at any one time  outstanding up to, but not
     exceeding,  the amount set forth as such Bank's  "Commitment"  (as the same
     may be reduced from time to time  pursuant to Section 2.2 hereof)  opposite
     such Bank's name on the signature  pages of that certain Third Amendment to
     Credit Agreement dated as of March 20, 1997, by and among the Company,  the
     Agent and the Banks.

          PermittedInvestment  SecuritiesInvestment  SecuritiesSecurities  shall
     mean: (1) readily  marketable  securities issued or fully guaranteed by the
     United States of America or any agency or wholly owned corporation thereof;
     (2) commercial paper rated "Prime 1" by Moody's Investors Service,  Inc. or
     A-1 by Standard and Poor's Corporation with maturities of not more than one
     hundred  eighty  (180) days and short term  notes  payable of any  Business
     Entity where said notes are rated at least  "Prime 1" by Moody's  Investors
     Service,  Inc. or "A-1" by Standard and Poor's  Corporation with maturities
     of not  more  than  ninety  (90)  days;  (3)  certificates  of  deposit  or
     repurchase   certificates  issued  by  any  Bank  or  any  other  financial
     institution  acceptable  to the Agent,  all of the  foregoing  not having a
     maturity of more than one (1) year from the date of issuance  thereof;  (4)
     securities  issued by  municipalities  rated AA or better by  Standard  and
     Poor's Corporation not having a maturity of more than one (1) year from the
     date of issuance thereof;  and (5) money market mutual funds having capital
     surplus  of at least  $1,000,000,000  and deemed  acceptable  by the Agent,
     substantially  all of the  assets of which  are  comprised  of  securities,
     commercial paper, certificates of deposit or repurchase certificates of the
     type described in subclauses (1) through (4) above.

     Section III..  Limited  Waiver of Required  Length of  Eurodollar  Interest
Periods.  Notwithstanding  any  provision  to  the  contrary  contained  in  the
definition of "Eurodollar  Interest Period" set forth in Section 1 of the Credit
Agreement,  in Section 2.11 of the Credit Agreement or in any other provision of
the Credit Agreement, the Eurodollar Interest Periods selected by the Company to
apply to the two (2) additional Eurodollar Rate Borrowings to be effective as of
the  effective  date of this  Third  Amendment  are not  required  to end on the
corresponding  day one, two,  three or six months after such  effective  date of
such Eurodollar Rate Borrowings, so long as the Company shall elect to have such
Eurodollar  Interest  Periods end on or before September 2, 1997. Such waiver of
the  required  length of  Eurodollar  Interest  Periods  shall only apply to the
initial Eurodollar  Interest Periods selected by the Company to apply to the two
(2) additional  Eurodollar  Rate  Borrowings to be effective as of the effective
date of this Third Amendment,  and such waiver shall not apply to any subsequent
Eurodollar  Interest  Periods  which  are  selected  by the  Company  after  the
effective  date of this Third  Amendment to apply to any and all Loans which are
now or hereafter outstanding under the Credit Agreement, as amended hereby.



<PAGE>


     Section  IV..  Limited  Waiver of Pro-Rata  Treatment  for Each  Borrowing.
Notwithstanding  any  provision to the contrary  contained in Section 2.9 or any
other  provision of the Credit  Agreement,  the Agent and the Banks  acknowledge
that as of the effective date of this Third Amendment, each Bank's corresponding
portion of each of the two (2) Eurodollar Rate Borrowings  outstanding  prior to
the  effective  date of  this  Third  Amendment,  as well as each of the two (2)
additional  Eurodollar  Rate Borrowings to be effective as of the effective date
of this Third  Amendment,  is not held on a pro-rata basis when compared to each
Bank's Commitment  Percentage,  but that each Bank's aggregate portion of all of
such Eurodollar Rate Borrowings  taken as a whole is held pro-rata based on each
Bank's Commitment Percentage.  Accordingly, each of the Banks, the Agent and the
Company  agree that each  payment by the Company of  principal of or interest on
such Eurodollar  Rate  Borrowings  shall be made to the Agent for the account of
the Banks, and applied by the Agent against such Eurodollar Rate Borrowings,  on
an aggregate  pro-rata basis, when comparing the respective  Current Sum of each
Bank as of the  date  that any such  payment  is  received  by the  Agent.  Such
cumulative  or  aggregate  pro-rata  treatment  shall only apply to the four (4)
above-described  Eurodollar  Rate  Borrowings  until the  respective  Eurodollar
Interest  Periods  which are in effect for such  borrowings  as of the effective
date of this Third Amendment have lapsed or expired.  Thereafter,  the terms and
provisions  of Section  2.9 of the Credit  Agreement  shall apply to any and all
borrowings  by the  Company  from the  Banks  and  payments  by the  Company  of
principal of or interest on Loans which are now or hereafter  outstanding  under
the Credit Agreement, as amended hereby.

     Section V.. Modification of Capital Expenditure Negative Covenant.  Section
6.13 of the Credit  Agreement is hereby  amended and restated in its entirety to
hereafter read as follows:

               6.13 Capital Expenditures. Make expenditures for fixed or capital
          assets on a  consolidated  basis during any fiscal year of the Company
          (beginning  with  its  1997  fiscal  year  and  continuing  until  and
          including  the fiscal  year ending in the  calendar  year in which the
          Maturity  Date  occurs)  in excess  of  $70,000,000  in the  aggregate
          (provided,  that, in calculating said amount for any applicable fiscal
          year (i) cash  expenditures for acquisitions  otherwise  permitted for
          the  applicable  fiscal  year by Section  6.4(f)  hereof  shall not be
          included,  (ii)  expenditures  for  fixed or  capital  assets  made by
          Subsidiaries  of the Company,  which were acquired  during such fiscal
          year and accounted for as a pooling of interest, shall not be included
          to the extent  that such  expenditures  were made prior to the time of
          acquisition,   and  (iii)  up  to  $10,000,000  in  the  aggregate  of
          expenditures incurred in the applicable fiscal year for the buy-out of
          leases and other related  expenses in  connection  with the opening of
          one  or  more  new  store  locations  by  the  Company  or  any of its
          Subsidiaries shall not be included).

     Section VI..  Modification of Addresses for Notices.  Section 9.2 is hereby
modified to cause the "Address for Notices"  referenced  therein for each of the
Company,  the Agent and the Banks to  hereafter  be the  "Address  for  Notices"
specified below the name of the applicable entity on the signature pages of this
Third Amendment.

     Section VII..  Representations  and Warranties.  The Company represents and
warrants  to the Agent and the Banks  that the  representations  and  warranties
contained  in  Section 4 of the  Credit  Agreement  and in all of the other Loan
Documents  are  true  and  correct  in all  material  respects  on and as of the
effective  date  hereof as though  made on and as of such  effective  date.  The
Company  hereby  certifies  that no event has occurred and is  continuing  which
constitutes  a Default or an Event of  Default  under the  Credit  Agreement  or
which, upon the giving of notice or the lapse of time, or both, would constitute
a Default or an Event of Default.  Additionally,  the Company hereby  represents
and  warrants  to the Agent and the Banks that the  resolutions  of the Board of
Directors of the Company and its Subsidiaries which are set out in the following
described  Secretary's  Certificates  remain in full  force and effect as of the
effective  date  hereof  and have  not been  modified,  amended,  superseded  or
revoked:


<PAGE>


                  1. That certain  Secretary's  Certificate  dated  December 21,
         1994,  executed and  delivered  to the Agent by the  Secretary of Whole
         Foods Market, Inc. in connection with the Credit Agreement;

                  2. That certain  Secretary's  Certificate  dated  December 21,
         1994,  executed and  delivered to the Agent by the Secretary of Bread &
         Circus, Inc., Mrs. Gooch's Natural Foods Market, Inc., The Sourdough: A
         European Bakery,  Inc.,  Wellspring Grocery,  Inc., WFM Beverage Corp.,
         Whole Foods  Company,  Inc.,  Whole Foods Market  California,  Inc. and
         Whole  Foods  Market  Southwest,  Inc.  in  connection  with the Credit
         Agreement;

                  3. That certain  Secretary's  Certificate dated April 5, 1995,
         executed  and  delivered  to the Agent by the  Secretary of Whole Foods
         Market  Southwest  I, Inc.  in  connection  with that  certain  Joinder
         Agreement dated effective March 27, 1995, executed and delivered to the
         Agent by Whole Foods Market Midwest, Inc., Whole Foods Market Services,
         Inc.,  Whole  Foods  Market  Southwest  I,  Inc.,  Whole  Foods  Market
         Southwest Investments, Inc. and Whole Foods Market Southwest, L.P.;

                  4. That certain  Secretary's  Certificate dated April 5, 1995,
         executed  and  delivered  to the Agent by the  Secretary of Whole Foods
         Market  Midwest,  Inc.,  Whole Foods Market  Services,  Inc., and Whole
         Foods  Market  Southwest  Investments,  Inc.,  in  connection  with the
         above-described Joinder Agreement dated effective March 27, 1995; and

                  5. That certain  Secretary's  Certificate  dated  December 19,
         1996,  executed and  delivered  to the Agent by the  Secretary of Whole
         Foods Market  Group,  Inc.,  in  connection  with that certain  Joinder
         Agreement dated effective December 19, 1996,  executed and delivered to
         the Agent by Whole Foods Market Group, Inc.

     Section VIII.. Conditions.  This Third Amendment shall not become effective
until the Company  shall have  delivered  to the Agent each of the  following in
Proper Form:  (a) a certificate  of the Secretary or any Assistant  Secretary of
the Company,  dated as of the date hereof, as to the resolutions of the Board of
Directors of the Company  authorizing  the increase in the Aggregate  Commitment
evidenced by this Third Amendment (a copy of such certificate to state that said
copy is a true and correct copy of such  resolutions  and that such  resolutions
were duly adopted and have not been amended, superseded,  revoked or modified in
any  respect  and  remain  in  full  force  and  effect  as of the  date of such
certificate); (b) each of the Notes of even effective date herewith, executed by
the Company,  payable to the order of the respective  Banks in the amount of the
respective Bank's  Commitment (as increased by this Third Amendment);  and (c) a
legal opinion from Crouch & Hallett,  L.L.P.,  the  independent  counsel for the
Company and the  Subsidiaries,  acceptable to the Agent in its sole and absolute
discretion.



<PAGE>


     Section  IX..  Limitations.  The  amendments  set forth  herein are limited
precisely  as written  and shall not be deemed to (a) be a consent to, or waiver
or modification  of, any other term or condition of the Credit  Agreement or any
of the other  Loan  Documents,  or (b)  except as  expressly  set forth  herein,
prejudice  any right or  rights  which the Banks may now have or may have in the
future under or in connection with the Credit  Agreement,  the Loan Documents or
any of the other  documents  referred to therein.  Except as expressly  modified
hereby or by express written amendments thereof, the terms and provisions of the
Credit Agreement,  the Notes and any other Loan Documents or any other documents
or  instruments  executed in connection  with any of the foregoing are and shall
remain in full force and effect.  In the event of a conflict  between this Third
Amendment and any of the foregoing documents,  the terms of this Third Amendment
shall be controlling.

     Section X..  Payment of Expenses.  The Company  agrees,  whether or not the
transactions hereby contemplated shall be consummated, to reimburse and save the
Agent and each of the Banks harmless from and against  liability for the payment
of all  reasonable  substantiated  out-of-pocket  costs and expenses  arising in
connection with the preparation,  execution, delivery, amendment,  modification,
waiver and  enforcement  of, or the  preservation of any rights under this Third
Amendment,  including,  without limitation,  the reasonable fees and expenses of
counsel for the Agent and other  charges  which may be payable in respect of, or
in respect of any  modification of, the Credit Agreement and the Loan Documents.
The  provisions  of this Section  shall  survive the  termination  of the Credit
Agreement and the repayment of the Loans.

     Section XI..  Descriptive  Headings,  etc. The descriptive  headings of the
several  Sections of this Third Amendment are inserted for convenience  only and
shall  not be  deemed  to  affect  the  meaning  or  construction  of any of the
provisions hereof.

     Section  XII..  Entire  Agreement.  This Third  Amendment and the documents
referred to herein  represent  the entire  understanding  of the parties  hereto
regarding the subject matter hereof and supersede all prior and  contemporaneous
oral and written  agreements  of the parties  hereto with respect to the subject
matter hereof, including,  without limitation,  any commitment letters regarding
the transactions contemplated by this Third Amendment.

     Section XIII..  Counterparts.  This Third  Amendment may be executed in any
number of counterparts and by different parties on separate counterparts and all
of such  counterparts  shall together  constitute  one and the same  instrument.
Complete sets of counterparts shall be lodged with the Company and the Agent.

     Section  XIV..  References  to  Credit  Agreement.  As used  in the  Credit
Agreement (including all Exhibits thereto) and all other Loan Documents,  on and
subsequent to the effective  date hereof,  the term  "Agreement"  shall mean the
Credit Agreement, as amended by this Third Amendment.

     IN WITNESS WHEREOF,  the parties hereto have caused this Third Amendment to
be duly executed and delivered by their respective duly authorized offices as of
the date first above written.

               NOTICE PURSUANT TO TEX. BUS. & COMM. CODE ss.26.02



<PAGE>


THIS THIRD AMENDMENT AND ALL OTHER LOAN DOCUMENTS EXECUTED BY ANY OF THE PARTIES
BEFORE OR  SUBSTANTIALLY  CONTEMPORANEOUSLY  WITH THE EXECUTION  HEREOF TOGETHER
CONSTITUTE A WRITTEN CREDIT AGREEMENT AND REPRESENT THE FINAL AGREEMENT  BETWEEN
THE PARTIES AND MAY NOT BE CONTRADICTED BY EVIDENCE OF PRIOR, CONTEMPORANEOUS OR
SUBSEQUENT  ORAL  AGREEMENTS  OF  THE  PARTIES.  THERE  ARE  NO  UNWRITTEN  ORAL
AGREEMENTS BETWEEN THE PARTIES.


                                                 WHOLE FOODS MARKET, INC.
                                                 a Texas corporation

                                                 By:  /s/  Glenda Flanagan
                                                 Glenda Flanagan
                                                 Secretary

                                                 Address for Notices:
                                                 Whole Foods Market, Inc.
                                                 601 N. Lamar Blvd., Suite 300
                                                 Austin, Texas  78703-5413
                                                 Attention: Ms. Glenda Flanagan


<PAGE>



                              TEXAS COMMERCE BANK NATIONAL
                              ASSOCIATION, individually
Commitment:                   and as Agent
$34,000,000
                              By:
                              Name:
                              Title:

                              Address for Notices:
                              Texas Commerce Bank National Association
                              700 Lavaca, 2nd Floor
                              Post Office Box 550
                              Austin, Texas  78789
                              Attention: Manager/Metropolitan Lending Group

                              With a copy to:
                              Texas Commerce Bank National Association
                              1111 Fannin, 9th Floor
                              Houston, Texas  77002
                              Attention: Manager/Loan Syndication Services



<PAGE>



Commitment:                            WELLS FARGO BANK (TEXAS), N.A.
$22,000,000
                                       By:
                                       Name:
                                       Title:

                                       Address for Notices:
                                       Wells Fargo Bank (Texas), N.A.
                                       100 Congress Avenue, Suite 150
                                       Austin, Texas  78701
                                       Attention: Ms. Susan L. Coulter



<PAGE>



                                FIRST UNION NATIONAL BANK OF NORTH
Commitment:                      CAROLINA
$22,000,000
                                By:
                                Name:
                                Title:

                                Address for Notices:
                                First Union National Bank of North Carolina
                                One First Union Center DC-5
                                301 South College Street
                                Charlotte, North Carolina  28288
                                Attention: Mr. David Hall



<PAGE>



Commitment:                        THE FIRST NATIONAL BANK OF BOSTON
$22,000,000
                                   By:
                                   Name:
                                   Title:

                                   Address for Notices:
                                   The First National Bank of Boston
                                   100 Federal Street
                                   01-09-05
                                   Boston, Massachusetts  02106
                                   Attention: Ms. Judith C. E. Kelly



<PAGE>



     The undersigned  Guarantors (a) acknowledge and consent to the execution of
the  foregoing  Third  Amendment,  (b) confirm  that the  Guaranties  previously
executed  or joined  in by each of the  undersigned  Guarantors  apply and shall
continue to apply to all  Indebtedness  evidenced by or arising  pursuant to the
Credit Agreement or any other Loan Documents,  notwithstanding the execution and
delivery  of this  Third  Amendment  by the  Company,  the Agent and each of the
Banks, and (c) acknowledge that without this consent and confirmation, the Banks
and the Agent would not agree to the modifications of the Credit Agreement which
are evidenced by the foregoing Third Amendment.

                                      WHOLE FOOD COMPANY, INC., 
                                      a Louisiana corporation
                                      WHOLE FOODS  MARKETCALIFORNIA,INC.,
                                      a California corporation
                                      MRS. GOOCH'S NATURAL FOOD MARKETS, INC.,
                                      a  California   corporation
                                      WFM BEVERAGE CORP.,
                                      a Texas corporation 
                                      THE SOURDOUGH:A EUROPEAN BAKERY, INC.,
                                      a Texas  corporation 
                                      WHOLE FOODS MARKET SERVICES, INC.,
                                      a Delaware corporation
                                      WHOLE FOODS MARKET SOUTHWEST
                                      INVESTMENTS, INC.,
                                      a Delaware  corporation
                                      WHOLE FOODS  MARKET  SOUTHWEST I,INC.,
                                      a Delaware corporation
                                      WHOLE FOODS MARKET GROUP,  INC.,   a
                                      Delaware corporation

                                      By:   /s/  Glenda Flanagan
                                            --------------------
                                            Glenda Flanagan
                                            Secretary

                                      WHOLE FOODS MARKET SOUTHWEST, L.P.,
                                      a Texas limited partnership

                                      By:  Whole Foods Market Southwest I, Inc.,
                                           a Delaware corporation
                                           General Partner

                                           By:    /s/  Glenda Flanagan
                                                  --------------------
                                                  Glenda Flanagan
                                                  Secretary



<PAGE>


                                  Exhibit 10.11

                      FOURTH AMENDMENT TO CREDIT AGREEMENT


     THIS FOURTH AMENDMENT TO CREDIT AGREEMENT ("Fourth Amendment"), dated as of
September  2, 1997,  is made and entered  into by and among WHOLE FOODS  MARKET,
INC. (the "Company"), a Texas corporation, the banking institutions from time to
time a party to the Credit  Agreement (as  hereinafter  defined),  as amended by
this Fourth Amendment (each,  together with its successors and assigns, a "Bank"
and collectively, the "Banks"), and TEXAS COMMERCE BANK NATIONAL ASSOCIATION, as
agent for the Banks (in such  capacity,  together  with its  successors  in such
capacity, the "Agent").

RECITALS:

     WHEREAS,  the Company,  the Agent and certain Banks are parties to a Credit
Agreement  dated as of  December  27,  1994,  as amended by that  certain  First
Amendment  to  Credit  Agreement  dated as of May 16,  1996,  by and  among  the
Company,  the Agent and the  Banks,  that  certain  Second  Amendment  to Credit
Agreement dated as of December 24, 1996, by and among the Company, the Agent and
the Banks,  and that certain  Third  Amendment to Credit  Agreement  dated as of
March 24, 1997,  by and among the Company,  the Agent and the Banks (said Credit
Agreement,  as previously amended,  being hereinafter referred to as the "Credit
Agreement"); and

     WHEREAS,  in connection with a modification in the definition of Eurodollar
Interbank Rate under the Credit Agreement,  the Company, the Agent and the Banks
have  agreed,  on the terms and  conditions  herein set  forth,  that the Credit
Agreement be further amended in certain respects.

AGREEMENTS:

     NOW, THEREFORE, in consideration of the premises and the mutual agreements,
representations and warranties herein set forth, and for other good and valuable
consideration,  the receipt and sufficiency  which are hereby  acknowledged  and
confessed, the Company, the Agent and the Banks do hereby agree as follows:

     Section I.. General Definitions. Except as expressly modified by this Third
Amendment,  capitalized  terms  used  herein  which are  defined  in the  Credit
Agreement shall have the same meanings when used herein.

     Section II.. Amendment to Existing  Definitions.  The following  definition
contained in Section 1 of the Credit Agreement is hereby amended and restated in
its entirety to hereafter be and read as follows:



<PAGE>




          Eurodollar  Interbank  RateInterbank  RateRate  shall  mean,  for each
     Eurodollar  Interest Period,  the rate of interest per annum,  rounded,  if
     necessary,  to the next highest  whole  multiple of  one-sixteenth  percent
     (1/16%), determined by the Agent based upon rates quoted at or before 10:00
     a.m.  in  such  Eurodollar  interbank  market  (or as  soon  thereafter  as
     practicable),  on the date two (2)  Eurodollar  Business  Days prior to the
     first day of such  Eurodollar  Interest  Period,  for the  offering  to the
     Reference Bank by leading dealers in whatever  eurodollar  interbank market
     may be selected by the Agent in its sole discretion,  acting in good faith,
     at the time of  determination  and in  accordance  with  the then  existing
     practice in such market,  of deposits in United States dollars for delivery
     on the first day of such  Eurodollar  Interest Period and having a maturity
     equal to the  length of such  Eurodollar  Interest  Period and in an amount
     equal (or as nearly equal as may be) to the  Eurodollar  Rate  Borrowing to
     which such Eurodollar  Interest Period relates.  Each  determination by the
     Agent of the  Eurodollar  Interbank  Rate shall be conclusive  and binding,
     absent manifest error,  and may be computed using any reasonable  averaging
     and attribution method.

     Section III.. Modification of Addresses for Notices.  Section 9.2 is hereby
modified to cause the "Address for Notices"  referenced  therein for each of the
Company,  the Agent and the Banks to  hereafter  be the  "Address  for  Notices"
specified below the name of the applicable entity on the signature pages of this
Fourth Amendment.

     Section IV..  Representations  and Warranties.  The Company  represents and
warrants  to the Agent and the Banks  that the  representations  and  warranties
contained  in  Section 4 of the  Credit  Agreement  and in all of the other Loan
Documents  are  true  and  correct  in all  material  respects  on and as of the
effective  date  hereof as though  made on and as of such  effective  date.  The
Company  hereby  certifies  that no event has occurred and is  continuing  which
constitutes  a Default or an Event of  Default  under the  Credit  Agreement  or
which, upon the giving of notice or the lapse of time, or both, would constitute
a Default or an Event of Default.  Additionally,  the Company hereby  represents
and  warrants  to the Agent and the Banks that the  resolutions  of the Board of
Directors of the Company and its Subsidiaries which are set out in the following
described  Secretary's  Certificates  remain in full  force and effect as of the
effective  date  hereof  and have  not been  modified,  amended,  superseded  or
revoked:

          1. That  certain  Secretary's  Certificate  dated  December  21, 1994,
     executed and delivered to the Agent by the Secretary of Whole Foods Market,
     Inc. in connection with the Credit Agreement;

          2. That  certain  Secretary's  Certificate  dated  December  21, 1994,
     executed  and  delivered  to the Agent by the  Secretary of Bread & Circus,
     Inc., Mrs.  Gooch's Natural Foods Market,  Inc., The Sourdough:  A European
     Bakery,  Inc.,  Wellspring  Grocery,  Inc., WFM Beverage Corp., Whole Foods
     Company,  Inc., Whole Foods Market California,  Inc. and Whole Foods Market
     Southwest, Inc. in connection with the Credit Agreement;

          3. That certain Secretary's  Certificate dated April 5, 1995, executed
     and delivered to the Agent by the Secretary of Whole Foods Market Southwest
     I, Inc. in connection with that certain  Joinder  Agreement dated effective
     March 27, 1995,  executed and  delivered to the Agent by Whole Foods Market
     Midwest,  Inc.,  Whole Foods  Market  Services,  Inc.,  Whole Foods  Market
     Southwest I, Inc., Whole Foods Market Southwest Investments, Inc. and Whole
     Foods Market Southwest, L.P.;



<PAGE>


          4. That certain Secretary's  Certificate dated April 5, 1995, executed
     and delivered to the Agent by the Secretary of Whole Foods Market  Midwest,
     Inc., Whole Foods Market  Services,  Inc., and Whole Foods Market Southwest
     Investments, Inc., in connection with the above-described Joinder Agreement
     dated effective March 27, 1995;

          5. That  certain  Secretary's  Certificate  dated  December  19, 1996,
     executed and  delivered to the Agent by the Secretary of Whole Foods Market
     Group,  Inc.,  in  connection  with that certain  Joinder  Agreement  dated
     effective  December 19, 1996,  executed and delivered to the Agent by Whole
     Foods Market Group, Inc.; and

          6. That certain Secretary's Certificate dated March 24, 1997, executed
     and delivered to the Agent by the Secretary of Whole Foods Market,  Inc. in
     connection with the Third Amendment of the Credit Agreement.

     Section  V..  Limitations.  The  amendments  set forth  herein are  limited
precisely  as written  and shall not be deemed to (a) be a consent to, or waiver
or modification  of, any other term or condition of the Credit  Agreement or any
of the other  Loan  Documents,  or (b)  except as  expressly  set forth  herein,
prejudice  any right or  rights  which the Banks may now have or may have in the
future under or in connection with the Credit  Agreement,  the Loan Documents or
any of the other  documents  referred to therein.  Except as expressly  modified
hereby or by express written amendments thereof, the terms and provisions of the
Credit Agreement,  the Notes and any other Loan Documents or any other documents
or  instruments  executed in connection  with any of the foregoing are and shall
remain in full force and effect.  In the event of a conflict between this Fourth
Amendment and any of the foregoing documents, the terms of this Fourth Amendment
shall be controlling.

     Section VI..  Payment of Expenses.  The Company agrees,  whether or not the
transactions hereby contemplated shall be consummated, to reimburse and save the
Agent and each of the Banks harmless from and against  liability for the payment
of all  reasonable  substantiated  out-of-pocket  costs and expenses  arising in
connection with the preparation,  execution, delivery, amendment,  modification,
waiver and enforcement  of, or the  preservation of any rights under this Fourth
Amendment,  including,  without limitation,  the reasonable fees and expenses of
counsel for the Agent and other  charges  which may be payable in respect of, or
in respect of any  modification of, the Credit Agreement and the Loan Documents.
The  provisions  of this Section  shall  survive the  termination  of the Credit
Agreement and the repayment of the Loans.

     Section VII..  Descriptive  Headings,  etc. The descriptive headings of the
several  Sections of this Fourth Amendment are inserted for convenience only and
shall  not be  deemed  to  affect  the  meaning  or  construction  of any of the
provisions hereof.

     Section VIII..  Entire  Agreement.  This Fourth Amendment and the documents
referred to herein  represent  the entire  understanding  of the parties  hereto
regarding the subject matter hereof and supersede all prior and  contemporaneous
oral and written  agreements  of the parties  hereto with respect to the subject
matter hereof, including,  without limitation,  any commitment letters regarding
the transactions contemplated by this Fourth Amendment.


<PAGE>


     Section IX..  Counterparts.  This Fourth  Amendment  may be executed in any
number of counterparts and by different parties on separate counterparts and all
of such  counterparts  shall together  constitute  one and the same  instrument.
Complete sets of counterparts shall be lodged with the Company and the Agent.

     Section X.. References to Credit Agreement. As used in the Credit Agreement
(including all Exhibits thereto) and all other Loan Documents, on and subsequent
to the  effective  date  hereof,  the term  "Agreement"  shall  mean the  Credit
Agreement, as amended by this Fourth Amendment.

     IN WITNESS WHEREOF, the parties hereto have caused this Fourth Amendment to
be duly executed and delivered by their respective duly authorized offices as of
the date first above written.

               NOTICE PURSUANT TO TEX. BUS. & COMM. CODE ss.26.02

THIS  FOURTH  AMENDMENT  AND ALL OTHER  LOAN  DOCUMENTS  EXECUTED  BY ANY OF THE
PARTIES  BEFORE OR  SUBSTANTIALLY  CONTEMPORANEOUSLY  WITH THE EXECUTION  HEREOF
TOGETHER CONSTITUTE A WRITTEN CREDIT AGREEMENT AND REPRESENT THE FINAL AGREEMENT
BETWEEN  THE  PARTIES  AND  MAY  NOT  BE  CONTRADICTED  BY  EVIDENCE  OF  PRIOR,
CONTEMPORANEOUS  OR  SUBSEQUENT  ORAL  AGREEMENTS  OF THE PARTIES.  THERE ARE NO
UNWRITTEN ORAL AGREEMENTS BETWEEN THE PARTIES.


                                            WHOLE FOODS MARKET, INC.
                                            a Texas corporation

                                            By:      /s/  Glenda Flanagan
                                                     --------------------
                                                     Glenda Flanagan
                                                     Secretary

                                            Address for Notices:
                                            Whole Foods Market, Inc.
                                            601 N. Lamar Blvd., Suite 300
                                            Austin, Texas  78703-5413
                                            Attention: Ms. Glenda Flanagan


<PAGE>



                                TEXAS COMMERCE BANK NATIONAL
                                 ASSOCIATION, individually
                                 and as Agent

                                By:
                                Name:
                                Title:

                                Address for Notices:
                                Texas Commerce Bank National Association
                                700 Lavaca, 2nd Floor
                                Post Office Box 550
                                Austin, Texas  78789
                                Attention: Manager/Metropolitan Lending Group

                                With a copy to:
                                Texas Commerce Bank National Association
                                1111 Fannin, 9th Floor
                                Houston, Texas  77002
                                Attention: Manager/Loan Syndication Services



<PAGE>



                                        WELLS FARGO BANK (TEXAS), N.A.

                                        By:
                                        Name:
                                        Title:

                                        Address for Notices:
                                        Wells Fargo Bank (Texas), N.A.
                                        100 Congress Avenue, Suite 150
                                        Austin, Texas  78701
                                        Attention: Ms. Susan L. Coulter



<PAGE>



                                     FIRST UNION NATIONAL BANK OF NORTH
                                     CAROLINA

                                     By:
                                     Name:
                                     Title:

                                     Address for Notices:
                                     First Union National Bank of North Carolina
                                     One First Union Center DC-5
                                     301 South College Street
                                     Charlotte, North Carolina  28288
                                     Attention: Mr. David Hall



<PAGE>



                                              BANKBOSTON, N.A.

                                              By:
                                              Name:
                                              Title:

                                              Address for Notices:
                                              BankBoston, N.A.
                                              100 Federal Street
                                              01-09-05
                                              Boston, Massachusetts  02106
                                              Attention: Ms. Judith C. E. Kelly



<PAGE>


     The undersigned  Guarantors (a) acknowledge and consent to the execution of
the  foregoing  Fourth  Amendment,  (b) confirm that the  Guaranties  previously
executed  or joined  in by each of the  undersigned  Guarantors  apply and shall
continue to apply to all  Indebtedness  evidenced by or arising  pursuant to the
Credit Agreement or any other Loan Documents,  notwithstanding the execution and
delivery  of this Fourth  Amendment  by the  Company,  the Agent and each of the
Banks, and (c) acknowledge that without this consent and confirmation, the Banks
and the Agent would not agree to the modifications of the Credit Agreement which
are evidenced by the foregoing Fourth Amendment.

                               WHOLE FOOD COMPANY, INC.,
                               a   Louisiana   corporation
                               WHOLE     FOODS      MARKET
                               CALIFORNIA,     INC.,  
                               a  California corporation
                               MRS. GOOCH'S NATURAL FOOD MARKETS, INC.,
                               a California corporation
                               WFM  BEVERAGE CORP., a Texas  corporation
                               THE  SOURDOUGH:  A EUROPEAN  BAKERY, INC.,
                               a  Texas corporation
                               WHOLE FOODS MARKET  SERVICES,  INC.,  a
                               Delaware  corporation
                               WHOLE FOODS MARKET SOUTHWEST INVESTMENTS, INC.,
                               a Delaware  corporation 
                               WHOLE FOODS  MARKET  SOUTHWEST I,INC.,
                               a Delaware corporation
                               WHOLE FOODS MARKET GROUP,INC.,
                               a Delaware corporation

                                By:      /s/  Glenda Flanagan
                                         ---------------------
                                         Glenda Flanagan
                                                Secretary

                                  WHOLE FOODS MARKET SOUTHWEST, L.P.,
                                  a Texas limited partnership

                                  By:      Whole Foods Market Southwest I, Inc.,
                                           a Delaware corporation
                                           General Partner

                                           By:      /s/  Glenda Flanagan
                                                    --------------------
                                                    Glenda Flanagan
                                                    Secretary


<PAGE>


                                  EXHIBIT 21.1

SUBSIDIARIES OF WHOLE FOODS MARKET, INC.
<TABLE>
<S>                                                                             <C>    

                Name                                  State of Incorporation or Organization

     Whole Foods Market Services, Inc.                               Delaware
     WFM Beverage Corp.                                              Texas
     Whole Foods Market Southwest I, Inc.                            Delaware
     Whole Foods Market Southwest Investments, Inc.                  Delaware
     Whole Foods Market California, Inc.                             California
     Mrs. Gooch's Natural Foods Markets, Inc.                        California
     Amrion, Inc.                                                    Colorado
     Whole Foods Market Group, Inc.                                  Delaware

SUBSIDIARIES OF WHOLE FOODS MARKET SERVICES, INC.

                Name                                  State of Incorporation or Organization

     Whole Foods Market Brand 365, LLC (52% member)                  California

SUBSIDIARIES OF AMRION, INC.

                Name                                  State of Incorporation or Organization

     Natrix International, LLC (90% member)                           Colorado

SUBSIDIARIES OF WHOLE FOODS MARKET SOUTHWEST I, INC.

                Name                                  State of Incorporation or Organization

     Whole Foods Market Southwest, L.P. (1% GP)                       Texas

SUBSIDIARIES OF WHOLE FOODS MARKET SOUTHWEST INVESTMENTS, INC.

                Name                                  State of Incorporation or Organization

     Whole Foods Market Southwest, L.P. (99% LP)                      Texas
     Whole Food Company, Inc. (100%)                                  Louisiana
     The Sourdough:  A European Bakery (83.33%)                       Texas
       Also Doing Business As Sourdough

</TABLE>


<PAGE>
                                                                    Exhibit 23.1





                          INDEPENDENT AUDITORS' CONSENT



The Board of Directors
Whole Foods Market, Inc.:

We consent to  incorporation  by reference in the  registration  statements (No.
333-11271,  No.  333-11273 and No.  333-35809) on Form S-8 and the  registration
statements  (No.  333-968 and No.  333-22745) on Form S-3 of Whole Foods Market,
Inc. of our report dated November 14, 1997, relating to the consolidated balance
sheets of Whole Foods Market, Inc. and subsidiaries as of September 28, 1997 and
September  29, 1996,  and the related  consolidated  statements  of  operations,
shareholders'  equity and cash  flows for each of the fiscal  years in the three
fiscal-year  period  ended  September  28,  1997,  which  report  appears in the
September 28, 1997 annual report on Form 10-K of Whole Foods Market, Inc.





Austin, Texas
December 23, 1997





<TABLE> <S> <C>

<ARTICLE>     5
<LEGEND>
           THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION
           EXTRACTED FROM THE WHOLE FOODS MARKET FISCAL 1997
           FORM 10-K AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE
           TO SUCH FINANCIAL STATEMENTS
</LEGEND>
<MULTIPLIER> 1,000
<CURRENCY>   US DOLLARS
       
<S>                       <C>    
<PERIOD-TYPE>             12-MOS
<FISCAL-YEAR-END>                          SEP-28-1997
<PERIOD-END>                               SEP-28-1997
<EXCHANGE-RATE>                                 1  
<CASH>                                          13,395
<SECURITIES>                                     1,089
<RECEIVABLES>                                   11,468
<ALLOWANCES>                                         0
<INVENTORY>                                     64,838
<CURRENT-ASSETS>                               113,898
<PP&E>                                         327,483
<DEPRECIATION>                                 (99,268)
<TOTAL-ASSETS>                                 399,678
<CURRENT-LIABILITIES>                           77,272
<BONDS>                                              0
                                0
                                          0
<COMMON>                                       192,514
<OTHER-SE>                                      12,951
<TOTAL-LIABILITY-AND-EQUITY>                   399,678
<SALES>                                      1,117,346
<TOTAL-REVENUES>                             1,117,346
<CGS>                                          749,551
<TOTAL-COSTS>                                  749,551
<OTHER-EXPENSES>                               322,383
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               6,044
<INCOME-PRETAX>                                 39,368
<INCOME-TAX>                                    12,724
<INCOME-CONTINUING>                             26,644
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    26,644
<EPS-PRIMARY>                                     1.05
<EPS-DILUTED>                                     1.05
        




</TABLE>


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