WHOLE FOODS MARKET INC
PRE 14A, 1997-01-27
GROCERY STORES
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                                                         1
                        SCHEDULE 14A INFORMATION

                    Proxy Statement Pursuant to Section 14(a)
                     of the Securities Exchange Act of 1934

Filed by the Registrant [x]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:

[x]      Preliminary Proxy Statement
[ ]      Definitive Proxy Statement
[ ]      Definitive Additional Materials
[ ]      Soliciting Material Pursuant to ss.240.14a-11(c) or ss.240.14a-12
      ---------------------------------------------------------------------
                            Whole Foods Market, Inc.
                (Name of Registrant as Specified In Its Charter)
      ---------------------------------------------------------------------

                         Glenda Flanagan, Vice President
                     (Name of Person Filing Proxy Statement)

Payment of Filing Fee:
[ ]      No fee required.
[ ]      Fee computed on table below per Exchange Act Rules 14a-6(i)(4)and 0-11.
         (1)      Title of each class of securities to which transaction applies
         (2)      Aggregate number of securities to which transaction applies
         (3)      Per  unit  price  or other  underlying  value  of  transaction
                  computed pursuant to Exchange Act Rule 0-11:
         (4)      Proposed maximum aggregate value of transaction:
         (5)      Fee paid previously with preliminary materials.
[ ]      Amount previously paid:
              [ ]   Check  box if any part of the fee is offset  as provided by
                    Exchange  Act Rule  0-11(a)(2)  and identify the filing for
                    which the  offsetting fee was paid previously. Identify the 
                    previous filing by registration statement number or the Form
                    or Schedule and the date of its filing.

              (1)   Amount Previously Paid
              (2)   Form, Schedule or Registration Statement No.:
              (3)   Filing Party
              (4)   Date Filed




                                       1
<PAGE>



                            WHOLE FOODS MARKET, INC.
                              601 North Lamar, #300
                               Austin, Texas 78703

                                                              February 14, 1997

Dear Shareholders:

         Enclosed is a proxy statement for the Annual Meeting of shareholders to
be held on  Monday,  March  24,  1997 at the Sir  Francis  Drake  Hotel on Union
Square,  450 Powell Street,  San Francisco,  California at 10 a.m.,  local time.
Also  enclosed is a proxy card and a copy of the Annual  Report to  Shareholders
for fiscal 1996.

         On the  following  pages you will find a Notice of Annual  Meeting  and
Proxy  Statement.  At this time, I know of one item of formal business that will
be presented at the Annual  Meeting,  the election of ten directors to the Board
of Directors of Whole Foods Market. I ask for your support for this item.

         After the formal  business of the Annual  Meeting is  completed,  there
will  be a  time  for  discussion,  and I  encourage  you to  present  comments,
questions and ideas at the Annual Meeting during the discussion period.

         I hope that you are able to join us at the Annual Meeting.


                                                       Sincerely,


                                                       John Mackey
                                                       Chief Executive Officer




                                       2
<PAGE>


        

                            WHOLE FOODS MARKET, INC.
                              601 North Lamar, #300
                               Austin, Texas 78703

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                            To Be Held March 24, 1997


To the holders of Common Stock of
Whole Foods Market, Inc.:

        NOTICE IS HEREBY GIVEN that the Annual Meeting of  Shareholders of Whole
Foods Market,  Inc. (the  "Company") will be held at the Sir Francis Drake Hotel
on Union Square, 450 Powell Street, San Francisco,  California on March 24, 1997
at 10 a.m. local time, for the following purposes:

              (a)  To elect ten directors of the Company; and

              (b) To transact such other  business as may properly come before
        the meeting or any adjournment thereof.

        Only shareholders of record at the close of business on January 15, 1997
are  entitled  to notice  of, and to vote at,  the  meeting  or any  adjournment
thereof.

        Whether or not you plan to attend the Annual  Meeting and  regardless of
the number of shares you own,  please date,  sign and return the enclosed  proxy
card in the enclosed envelope (which requires no postage if mailed in the United
States).

                                 By Order of the Board of Directors


                                 Glenda Flanagan
                                    Secretary

Austin, Texas
February 14, 1997



                                       3
<PAGE>



                            WHOLE FOODS MARKET, INC.
                              601 North Lamar, #300
                               Austin, Texas 78703

                                 PROXY STATEMENT
                                       for
                         ANNUAL MEETING OF SHAREHOLDERS
                            To Be Held March 24, 1997

     This Proxy  Statement is furnished to  shareholders  of Whole Foods Market,
Inc., a Texas  corporation (the "Company"),  in connection with the solicitation
of  proxies  by the Board of  Directors  of the  Company  for use at the  Annual
Meeting  of  shareholders  to be  held on  March  24,  1997,  and at any and all
adjournments  or  postponements  thereof.  Proxies in the form  enclosed will be
voted at the Annual Meeting, if properly executed, returned to the Company prior
to the meeting and not  revoked.  The proxy may be revoked at any time before it
is voted by giving written notice to the Secretary of the Company.

                       ACTIONS TO BE TAKEN AT THE MEETING

     At the Annual Meeting,  holders of the Company's common stock will consider
and vote for the election as directors of the Company of Dr.  Cristina G. Banks,
David W. Dupree,  Dr. John B. Elstrott,  Elizabeth  Cogan  Fascitelli,  Avram J.
Goldberg,  Fred  "Chico"  Lager,  John P. Mackey,  Linda A. Mason,  Dr. Ralph Z.
Sorenson and James P. Sud.

     Only  holders of record of common stock at the close of business on January
15,  1997 (the  "Record  Date") are  entitled  to notice of, and to vote at, the
Annual  Meeting.  At the close of business on the Record  Date,  the Company had
issued  and   outstanding,   and  entitled  to  vote  at  the  Annual   Meeting,
approximately  19,249,000  shares of common  stock.  Holders of record of common
stock are entitled to one vote per share on the matters to be  considered at the
Annual Meeting.

     The  presence,  either in  person or by  properly  executed  proxy,  of the
holders of record of a majority of the common  stock  outstanding  on the Record
Date is necessary to constitute a quorum at the Annual Meeting.  The election as
a director of each nominee for election as a director  requires the  affirmative
vote of the holders of record of a plurality of the outstanding  voting power of
the shares of common  stock  represented,  in person or by proxy,  at the Annual
Meeting.

     The accompanying proxy,  unless the shareholder  otherwise specifies in the
proxy, will be voted (i) for the election as directors of the Company of the ten
nominees set forth in this Proxy  Statement  and (ii) at the  discretion  of the
proxy  holders on any other matter that may properly  come before the meeting or
any adjournment thereof.

                                       4
<PAGE>

         Where shareholders have  appropriately  specified how their proxies are
to be voted, they will be voted  accordingly.  Votes submitted as abstentions on
matters to be voted on at the Annual  Meeting  will be counted as votes  against
such matters.  Broker  non-votes will not count for or against the matters to be
voted on at the Annual Meeting.

         If any other  matter or business  is brought  before the  meeting,  the
proxy  holders may vote the proxies in their  discretion.  The  directors do not
know of any such other matter or business.







                                       5
<PAGE>



                      BENEFICIAL OWNERSHIP OF COMMON STOCK

         The  following  table  sets forth  certain  information  regarding  the
beneficial  ownership of the  Company's  common stock as of January 15, 1997 for
(i) each person who is known by the Company to own beneficially  more than 5% of
the outstanding shares of common stock, (ii) each director of the Company, (iii)
each executive officer of the Company listed in the Summary  Compensation  Table
set  forth  under  the  caption  "Executive  Compensation,"  and (iv) all of the
directors and officers of the Company as a group.  Except pursuant to applicable
community  property  laws and except as otherwise  indicated,  each  shareholder
identified in the table possesses sole voting and investment  power with respect
to its or his shares.

                                                        Shares Owned(1)
Name                                                Number           Percent
                                                    ------           -------

FMR Corp.(2)                                      1,524,600           7.9%
Goldman Sachs L.P. and certain affiliates(3)      1,560,331           8.1
     Elizabeth Cogan Fascitelli
The Carlyle Group Interests (4)                   1,453,928           7.6
Dr. Cristina G. Banks(5)                             14,500            *
David W. Dupree                                       2,158            *
Dr. John E. Elstrott(6)                               7,600            *
Avram J. Goldberg(7)                                  8,300            *
Fred "Chico" Lager(8)                                 3,700            *
John P. Mackey(9)                                   395,787           2.0
Linda A. Mason(10)                                   11,900            *
Dr. Ralph Z. Sorenson(10)                             4,500            *
James P. Sud(11)                                     44,275            *
Rich Cundiff(10)                                     33,750            *
Glenda Flanagan(10)                                  50,200            *
Chris Hitt(10)                                       56,075            *
Peter Roy(12)                                        67,450            *
All directors and officers
  as a group (20 persons)                         2,545,252          12.9%

____________________
*       Less than one percent.

(1)  Includes shares issuable upon exercise of stock options which are vested or
     will be vested prior to March 16, 1997.
(2)  Based on  information  contained  in Schedule  13G dated as of February 14,
     1996. The amount indicated reflects FMR Corp.'s beneficial  ownership as of
     December 31, 1995. Of the shares  indicated,  FMR Corp. has the sole voting
     power of 75,700  shares  and the sole power to dispose of all of the shares
     indicated. The address of such shareholder is 82 Devonshire Street, Boston,
     Massachusetts 02109.
(3)  Consists of holdings by The Goldman  Sachs  Group,  L.P.  ("GS  Group") and
     certain investment limited partnerships of which affiliates of the GS Group
     are the general partners or managing general  partners.  GS Group disclaims
     beneficial ownership of the holdings of the investment limited partnerships
     to the  extent  partnership  interests  in such  partnerships  are  held by
     persons other than GS Group. Ms. Fascitelli is a vice president of Goldman,
     Sachs & Co.  ("GS")  and GS Group is the  general  partner  of and owns 99%
     interest  in GS.  Ms.  Fascitelli  disclaims  beneficial  ownership  of the
     securities  indicated  except  to  the  extent  of her  pecuniary  interest
    

                                       6
<PAGE>

     therein.  The securities indicated include options to acquire 8,328 shares
     of common stock.  The address of such  shareholder is c/o Goldman,  Sachs &
     Co.,  85 Broad  Street,  New York,  New York 10004.
(4)  The Carlyle Group Interests  consists of holdings by Carlyle-FFM  Partners,
     L.P.  (688,794  shares);  Carlyle-FFM  Partners II, L.P.  (385,079 shares);
     Carlyle - FFM Partners III, L.P. (54,692 shares);  Carlyle-FFM Partners VI,
     L.P. (219,055  shares);  CG-FFM  Investors,  L.P. (100,486 shares);  and TC
     Group,  L.L.C.  (5,822 shares).  The address of such shareholder is c/o The
     Carlyle Group, 1001 Pennsylvania Avenue N.W., Suite 220 South,  Washington,
     D.C. 20004.
(5)  Includes  options to purchase  14,500 shares of common stock.
(6)  Includes  options to purchase  4,500 shares of common  stock. 
(7)  Includes  options to purchase  5,300 shares of common  stock.
(8)  Includes  options to purchase  2,500 shares of common  stock.
(9)  Includes  options to purchase  69,200 shares of common  stock.
(10) Amount indicated represents option to purchase shares of common stock.
(11) Includes 1,662 shares  beneficially  owned by Mr. Sud's  children.  Mr. Sud
     disclaims  beneficial  ownership of such shares.  Also includes  options to
     purchase 3,300 shares.
(12) Includes options to purchase 27,450 shares.

































                                       7
<PAGE>



                              ELECTION OF DIRECTORS

     The following ten persons have been  nominated for election as directors at
the Annual  Meeting:  Dr.  Cristina  G.  Banks,  David W.  Dupree,  Dr.  John B.
Elstrott,  Elizabeth Cogan  Fascitelli,  Avram J. Goldberg,  Fred "Chico" Lager,
John P. Mackey,  Linda A. Mason,  Dr. Ralph Z. Sorenson and James P. Sud. Should
any nominee  become unable or unwilling to accept  nomination  or election,  the
proxy  holders may vote the  proxies for the  election in his stead of any other
person the Board of Directors  may  recommend.  Each nominee has  expressed  his
intention to serve the entire term for which election is sought.

                        DIRECTORS AND EXECUTIVE OFFICERS

     A brief  description of each executive  officer and director of the Company
is provided  below.  Directors  hold office until the next annual meeting of the
shareholders or until their  successors are elected and qualified.  All officers
serve at the discretion of the Board of Directors.

     John Mackey,  43, a co-founder of the Company,  has served as a director of
the Company, Chairman of the Board and Chief Executive Officer since 1980.

     Peter Roy,  40, has served as the  President  of the Company  since  August
1993.  He served as  President of the  Northern  California  Region from 1988 to
1993.

     Glenda  Flanagan,  43, has  served as Vice  President  and Chief  Financial
Officer of the Company since  December 1988.  Prior to joining the Company,  Ms.
Flanagan,  a Certified  Public  Accountant,  worked in public  accounting for 15
years.

     Rich Cundiff,  39, became  President of the Southern  California  Region in
January  1996.  He has held  various  positions  with the  Company  since  1988,
including  President and Vice  President of the Southwest  Region and store team
leader.

     A.C. Gallo,  43, became  President of the Northeast Region in July 1996. He
had previously served as Vice President of that region since July 1994. Prior to
1994,  he has held various  positions  with the Company and with Bread & Circus,
Inc.,  which was  acquired  by the  Company in  October,  1992,  including  Vice
President of Perishables and produce coordinator.

     Chris Hitt, 47, became President of the newly formed Mid-Atlantic Region in
August 1996. He had previously served as President of the Northeast Region since
October  1992.  He has been with the  Company in various  positions  since 1985,
including store team leader, President of the California Region and President of
the Southwest Region.


                                       8
<PAGE>

     Don  Moffitt,  41, has served as President  of the  Southeast  Region since
October  1992.  He has held  various  positions  with the  Company  since  1981,
including Vice President of Store Development and store team leader.

     Carl  Morris,  46, has been the Chief  Information  Officer of the  Company
since  January 1994.  For the four prior years,  Mr. Morris was the President of
American  Innovations,  Inc.,  a company  which  developed  and sold  technology
products to the electric utility industry.  Mr. Morris was a founder of American
Innovations,  Inc. From 1983 to 1990, Mr. Morris held a variety of technical and
management positions with Motorola Inc.'s Microprocessor  Group,  including most
recently as MIS Manager.

     Walter Robb, 43, has served as President of the Northern  California Region
since August 1993. Prior to becoming Regional  President he served as store team
leader since joining the Company in December 1991. From 1987 to 1991, he was the
general  manager of a three store  natural  foods chain in the San Francisco Bay
area.

     Dan Rodenberg,  41, became President of the Midwest Region in January 1997.
He has held  various  positions  with the  Company  since 1989,  including  Vice
President of the Mid-Atlantic  Region,  Vice President of the Midwest Region and
store team leader.

     Craig  Weller,  51, is a  co-founder  of the Company and has worked for the
Company in a variety of  positions  since  1980,  including  store team  leader,
President  of the  Northern  California  Region  and  Vice  President  of  Human
Resources.  Since  October  1992,  he has served as  President  of Texas  Health
Distributors.

     Dr.  Cristina G. Banks,  44, has served as a director of the Company  since
July 1992. For eleven years,  Dr. Banks has been the President of Human Resource
Solutions,  a human resource  consulting  firm. She formerly was the Director of
Undergraduate Programs and currently serves as Senior Lecturer on the faculty at
the Walter A. Haas School of Business in Berkeley, California.

     David W.  Dupree,  43, is a  Managing  Director  of The  Carlyle  Group,  a
Washington,  D.C. based  merchant  banking  concern,  where he has been employed
since 1992.  From 1990 to 1992,  he was a Principal  in  Corporate  Finance with
Montgomery Securities,  and from 1988 to 1990 he was a Vice  President-Corporate
Finance at Alex.  Brown and Sons. Mr. Dupree is also a director of Care Systems,
Inc.

     Dr. John E.  Elstrott,  48, has served as a director  of the Company  since
February 1995.  Dr.  Elstrott  directs the Levy  Rosenblum  Institute for Tulane
University's  A.B.  Freeman  School of Business and is on the faculty at Tulane.
Previously,  he was Chief Financial Officer for Celestial Seasonings. He is also
a director of Traditional Medicinals.


                                       9
<PAGE>

     Elizabeth  Cogan  Fascitelli,  38, has been employed by the  investment
banking firm of Goldman,  Sachs & Co. since 1984, and since 1988 has served as a
Vice  President  in  that  concern's  Investment  Banking  Division,   Principal
Investment Area. Ms. Fascitelli is also a director of Neuromedical Systems, Inc.

     Avram J.  Goldberg,  67, has been the Chairman of the Board of AVCAR Group,
Ltd., a consulting firm  specializing in the retail industry,  since 1989. Prior
to joining AVCAR Group, Ltd, Mr. Goldberg served in various  capacities with The
Stop & Shop  Companies,  Inc.,  a  supermarket  and  discount  department  store
company,  including  most  recently  as the  Chairman  of the  Board  and  Chief
Executive  Officer.  Mr.  Goldberg also serves as a director of various  private
companies and charitable organizations.

     Mr. Fred "Chico" Lager, 42, is a business  consultant and currently serving
as Interim CEO for Ergomedics, Inc., a back support system manufacturer.  He was
General  Manager  and  Treasurer  of Ben & Jerry's  from  1982 to 1988,  and the
company's President and CEO from 1988 to 1991. He continues to serve as a member
of Ben & Jerry's Homemade, Inc. board of directors.

     Linda A.  Mason,  42, has served as a director  of the  Company  since July
1992.  For more than five years,  she has been the President  and  co-founder of
Bright Horizons  Children's  Centers,  Inc., which operates work-site child care
centers.

     Dr.  Ralph Z.  Sorenson,  63, is currently  Professor  Emeritus of business
administration at the University of Colorado,  Boulder and has served in various
capacities at the University of Colorado since July 1992,  including Dean of the
College of Business and  Graduate  School of Business  Administration  from July
1992 to July 1993. From 1981 to 1989, Dr. Sorenson served as President and Chief
Executive  Officer  of  Barry  Wright  Corporation,   a  diversified  industrial
manufacturing business. From 1989 to 1992, Dr. Sorenson was Adjunct Professor of
Management at the Harvard Business School.  Dr. Sorenson serves as a director of
the Polaroid  Corporation,  Houghton Mifflin Company,  Eaton Vance Incorporated,
Exabyte Corporation,  Sweetwater,  Inc.,  Xenometrix,  Inc., and various private
companies and charitable organizations.

     James P. Sud, 44, has served as a director of the Company  since 1980.  Mr.
Sud has been and is currently President of MPS Production Company since 1977, an
independent oil and gas company engaged in exploration,  production and oilfield
equipment services.

     The Company entered into an Agreement and Plan of Merger,  dated as of June
17, 1996 (the "Merger  Agreement"),  with Fresh  Fields  Markets,  Inc.  ("Fresh
Fields")  and a wholly  owned  subsidiary  of the  Company.  As a result  of the


                                       10
<PAGE>

transactions contemplated by the Merger Agreement,  Fresh Fields became a wholly
owned   subsidiary  of  the  Company  through  a  merger  in  which  the  former
shareholders  of Fresh Fields  exchanged their  outstanding  securities of Fresh
Fields for shares of the  Company's  common  stock.  The  Company  agreed in the
Merger  Agreement  to  allow  each  of (a) GS  Capital  Partners,  L.P.  and (b)
Carlyle-FFM Partners,  L.P., Carlyle-FFM Partners II, L.P., Carlyle-FFM Partners
III, L.P., Carlyle-Investors,  L.P., T.C. Group, L.L.C. and Carlyle-FFM Partners
VI,  L.P.  acting  collectively  (the  "Carlyle  Interests")  to  designate  one
representative  to the Company's  Board of  Directors.  Ms.  Fascitelli  and Mr.
Dupree are serving as the designees of GS Capital Partners, L.P. and the Carlyle
Interests,  respectively.  The Company further agreed in the Merger Agreement to
use  its  best   reasonable   efforts  to  cause  the   election  of  each  such
representative  to the  Company's  Board of  Directors  so long as the  group of
affiliated  shareholders  designating such representative to the Company's Board
of  Directors  beneficially  owns at least 50% of the  shares  of the  Company's
common stock issued to such group of  affiliated  shareholders  on the effective
date of the merger.

     Each non-employee director of the Company receives $3,000 for each Board of
Directors  meeting he or she attends and $500 for each telephone  meeting called
by the Company  which is greater  than one hour in length and that a majority of
directors  participate in. Each non-employee  committee chair receives an annual
retainer of $1,500. Each non-employee  director receives $500 for each committee
meeting   attended   (excluding  the  Nominating   Committee   meetings).   Each
non-employee  director  who is a member  of the  Nominating  Committee  receives
$2,500 for each new director  recruited.  In addition,  directors are reimbursed
for  reasonable  expenses  incurred in attending  Board of  Directors  meetings.
Directors  who are  employees of the Company are not paid any separate  fees for
serving as directors.

     The Board of  Directors  held five  meetings  in fiscal  1996.  No director
attended  fewer  than 75% of the  meetings  of the  Board  (and  any  committees
thereof) which they were required to attend.

Certain Transactions

     John  Mackey,  Peter Roy and Glenda  Flanagan,  executive  officers  of the
Company,  own  approximately  11.7% in the aggregate of  BookPeople,  Inc. which
leases  facilities  from the Company.  The lease is for a period of 15 years and
provides for  aggregate  annual  minimum rent of  approximately  $582,000,  with
increases  every 5 years.  In fiscal 1996,  the Company  received  approximately
$581,000 in rental income from this lease.

Committees of the Board of Directors

     During fiscal 1996, the Audit and Finance  Committee was comprised of James
P. Sud (Chair), Linda A. Mason, Dr. John E. Elstrott and Fred "Chico" Lager. The


                                       11
<PAGE>

Committee  is  empowered  to  recommend  to the  Board  the  appointment  of the
Company's  independent  public  accountants and to  periodically  meet with such
accountants  to  discuss  their  fees,  audit and  non-audit  services,  and the
internal  controls  and audit  results  for the  Company.  The Audit and Finance
Committee also is empowered to meet with the Company's  accounting  personnel to
review accounting policies and reports. The Audit and Finance Committee met four
times during fiscal 1996.

     During  fiscal  1996,  the  Compensation  Committee  was  comprised  of Dr.
Cristina G. Banks  (Chair),  Avram J. Goldberg,  and Dr. Ralph Z. Sorenson.  The
Compensation  Committee is empowered to administer  the  Company's  stock option
plans and other  compensation  plans. The  Compensation  Committee met two times
during fiscal 1996.

     During fiscal 1996, the Nominating  Committee was comprised of James P. Sud
(Chair),  Linda a.  Mason,  Linda A.  Mason,  and Dr.  Cristina  G.  Banks.  The
Nominating Committee, which did not meet in fiscal 1996, recommends to the Board
qualified nominees for election to the Board. The Nominating Committee considers
suggestions  from  many  sources,  including  shareholders,  regarding  possible
candidates   for  director.   Such   suggestions,   together  with   appropriate
biographical information, should be submitted to the Secretary of the Company.

Compensation Committee Interlocks and Insider Participation

     No executive  officer of the Company served as a member of the compensation
committee  (or other board  committee  performing  similar  functions or, in the
absence  of any such  committee,  the  entire  board of  directors)  of  another
corporation,  one  of  whose  executive  officers  served  on  the  Compensation
Committee.  No executive  officer of the Company served as a director of another
corporation,  one  of  whose  executive  officers  served  on  the  Compensation
Committee.  No  executive  officer  of the  Company  served  as a member  of the
compensation committee (or other board committee performing equivalent functions
or, in the absence of any such  committee,  the entire  board of  directors)  of
another corporation, one of whose executive officers served as a director of the
registrant.

Executive Compensation

     The following table sets forth  information  concerning  cash  compensation
paid or accrued by the Company during the three-year  period ended September 29,
1996 to or for the Company's Chief Executive  Officer and the four other highest
compensated  executive officers of the Company whose total compensation exceeded
$100,000.



                                       12
<PAGE>

<TABLE>
<CAPTION>
<S>                                                                           <C>       <C>
                                                                                          Company
                                                                       Other Annual       Stock
Name and Principal Position       Year         Salary        Bonus    Compensation (1)    Options
- ---------------------------       ----         ------        -----    ---------------     -------

Mr. Mackey                        1996       $145,000      $52,524         $500            9,000
CEO                               1995        130,000          0            250            4,000
                                  1994        125,000       29,000          250           14,000

Mr. Roy                           1996       $130,000      $67,897         $500           19,000
President                         1995        120,000         0             250            4,000
                                  1994        110,000       24,000          250           14,000

Ms. Flanagan                      1996       $115,000      $78,700         $500            9,000
CFO                               1995        105,000         0             250            4,000
                                  1994         95,000       17,700          250            4,000

Mr. Cundiff (2)                   1996       $135,000      $62,796         $500           29,000
Regional President

Mr. Hitt                          1996       $150,000      $47,707         $500           31,100
Regional President                1995        125,000          0            250            4,000
                                  1994        114,000          0            250           13,000
</TABLE>
_____________
(1)  Except as otherwise indicated,  the amounts indicated reflect the Company's
     contributions on behalf of the persons indicated to the Whole Foods Market,
     Inc. Savings Plan and Trust. In fiscal 1996, the Company's contribution was
     paid in shares of the  Company's  common  stock.  The amount  indicated for
     fiscal 1996 represents the market value of such stock.

(2)  Mr.  Cundiff was not an executive  officer prior to fiscal 1995 and did not
     earn more than $100,000 prior to fiscal 1996.

     The Company has a policy that limits the cash  compensation paid in any one
year to any  officer to eight  times the  average  full-time  salary of all Team
Members.

Section 16(a) Beneficial Ownership Reporting Compliance

     Under the securities laws of the United States, the Company's directors and
executive  officers,  and persons who own more than 10% of the Company's  common
stock,  are required to report their initial  ownership of the Company's  common
stock  and any  subsequent  changes  in that  ownership  to the  Securities  and
Exchange Commission. Specific due dates have been established for these reports,
and the Company is required to disclose in this proxy  statement  any failure to
file by these dates. Based solely upon a review of Forms 3, 4 and 5 furnished to
the  Company,  the Company  believes  that all of its  directors,  officers  and
applicable shareholders timely filed these reports.



















                                       13
<PAGE>

Option Plans

     The  following  table sets forth  certain  information  with respect to the
options  granted  during the year ended  September  29,  1996 to each  executive
officer of the Company listed in the Summary  Compensation Table set forth under
the caption "Executive Compensation."

<TABLE>
<CAPTION>
<S>                                                                           <C>            <C>
                             Percent of                                       Potential Realizable Value
                            Total Options                                      at Assumed Annual Rates of
                             Granted to       Exercise or                       Stock Price Appreciation
                Options     Employees in      Base Price      Expiration          for Option Term (1)
Name          Granted (#)    Fiscal Year        $/Sh             Date                  5% 10%
- ----         -----------     -----------      -----------     ----------      ---------------------------
Mr. Mackey         4,000                      $17.375           03/12/03      $28,293         $ 65,936
                   5,000                      $27.625           06/13/03      $56,231         $131,042
                   -----                                                      -------         --------
                   9,000       1.2%                                           $84,524         $196,978


Mr. Roy            5,000                      $14.250           01/11/03     $ 29,006         $ 67,596
                   4,000                      $17.375           03/12/03     $ 28,293         $ 65,936
                  10,000                      $27.625           06/13/03     $112,461         $262,083
                  ------                                                      -------          -------
                  19,000       2.6%                                          $169,760         $395,615

Ms. Flanagan       4,000                      $17.375           03/12/03      $28,293         $ 65,936
                   5,000                      $27.625           06/13/03      $56,231         $131,042
                   -----                                                       ------          -------
                   9,000       1.2%                                           $84,524         $196,978

Mr. Cundiff       25,000                      $14.250           01/11/03     $145,030         $337,980
                   4,000                      $17.375           03/12/03     $ 28,293         $ 65,936
                   -----                                                      -------          -------
                  29,000       3.9%                                          $173,323         $403,916

Mr. Hitt           1,100                      $17.375           03/12/03     $  7,781         $ 18,132
                  30,000                      $27.625           06/13/03     $337,384         $786,249
                  ------                                                      -------          -------
                  31,100       4.2%                                          $345,165         $804,381

</TABLE>

_____________ 

(1)  The 5% and 10% assumed  annual  rates of  appreciation  are mandated by the
     rules of the  Securities  and  Exchange  Commission  and do not reflect the
     Company's  estimates or  projections  of future prices of the shares of the
     Company's  common  stock.  There  can  be no  assurance  that  the  amounts
     reflected in this table will be achieved.


     The  following  table sets forth  certain  information  with respect to the
options  exercised by the executive  officers  named above during the year ended
September 29, 1996 or held by such persons at September 29, 1996.  The number of
options held at September  29, 1996  includes  options  granted under the Option
Plan and under the 1987 Option and Incentive  Plan (the "1987  Plan").  The 1987
Plan was  terminated  by the  Company in 1992,  except as to options  previously
granted.



                                       14
<PAGE>
<TABLE>
<CAPTION>
<S>                                                                           <C>           <C>
                                                                                  Value of Unexercised
                Shares                          Number of Unexercised           In-the-Money Options (1)
               Acquired         Value         Options at Sept. 29, 1996           at Sept. 29, 1996
Name         on Exercise    Realized (1)    Exercisable    Unexercisable     Exercisable     Unexercisable
- ----         -----------    ------------    -----------    -------------     -----------     -------------

Mr.Mackey      30,000        $537,750         63,800          22,200         $1,398,000        $169,350
Mr. Roy        30,000        $866,850         20,800          40,200         $  149,400        $277,350
Ms. Flanagan     0               0            63,800          22,200         $1,420,500        $169,350
Mr. Cundiff      0               0            22,500          44,000         $  443,013        $546,175
Mr. Hitt        2,000       $  41,490         45,000          58,056         $  912,750        $454,866

</TABLE>
_____________
(1)  Based  upon the  closing  price  of the  common  stock  of  Whole  Foods on
     September 27, 1996, which price was $27.25 per share.


     The Company also maintains the 1992 Stock Option Plan for Outside  Director
(the "Directors Plan") which is to provide  independent,  outside directors with
an incentive  for serving as a director by providing a  proprietary  interest in
the Company through the granting of options. A total of 200,000 shares of common
stock are subject to the Directors Plan. Upon election to the Board of Directors
of the Company,  each eligible  director is granted an option to purchase 10,000
shares  effective as of the date of such  election.  Each eligible  director who
served on the Company's Board of Directors for the previous year will be granted
an option on the date of the Annual Meeting of shareholders, if such director is
re-elected, to purchase 2,000 shares of common stock.

     The options granted under the Directors Plan are not entitled to "incentive
stock option"  treatment for federal  income tax  purposes.  Accordingly,  under
certain  federal  income tax laws,  an optionee upon exercise of an option under
the Directors Plan will recognize ordinary income equal to the fair market value
of the stock on the date of exercise minus the exercise price.

     Grants of options thereunder to non-employee  directors of the Company will
be exempt from the operation of Section 16(b) of the Exchange Act,  provided the
Directors Plan continues to be  administered  in accordance  with the applicable
rules and regulations of the Commission. Section 16(b) provides for the recovery
by the Company of profits made by officers and directors on  short-term  trading
in shares of common stock.

Retention Agreements

     Since November 1991, the Company has entered into Retention Agreements with
the  executive  officers of the Company or its  subsidiaries  which  provide for
certain  benefits upon an involuntary  termination of employment  other than for
cause after a "Triggering  Event." A Triggering  Event  includes a merger of the
Company  with  and  into  an  unaffiliated  corporation  or the  sale  of all or


                                       15
<PAGE>

substantially  all of the Company's  assets.  The benefits to be received by the
executive officer whose employment is terminated after a Triggering Event occurs
include  receipt  of  his or her  annual  salary  through  the  one-year  period
following the date of the termination of employment and the immediate vesting of
any outstanding stock options granted to such executive officer.


                             STOCK PRICE PERFORMANCE

     Set forth below is a line graph  indicating the stock price  performance of
the Company's common stock for the period  beginning  January 23, 1992 (the date
of the  Company's  initial  public  offering)  and ending  September 29, 1996 as
contrasted  with the Nasdaq  Composite  Index and the S & P Retail  Food  Stores
Index.  The graph  assumes that $100 was invested at the beginning of the period
and has been  adjusted for any stock  dividends  distributed  after  January 23,
1992. No cash dividends have been paid during this period.



     [Graph  of staock  performance  inserted  in  non-electronic  version.  The
      following reflects the information depicted graphically:


Price Indices
- -------------
                    Whole Foods Market  S&P Retail Food Stores  NASDAQ Composite
January 23, 1992    100                 100                     109  
September 27, 1992   88                 109                      93
September 26, 1993  225                 122                     121 
September 25, 1994  160                 125                     122 
September 24, 1995  141                 157                     169 
September 29, 1996  321                 194                     197 



                                       16
<PAGE>

                             SHAREHOLDERS' PROPOSALS

     Any proposals that  shareholders of the Company desire to have presented at
the 1998 annual meeting of  shareholders  must be received by the Company at its
principal executive offices no later than October 17, 1997.

                                  MISCELLANEOUS

     The  accompanying  proxy is  being  solicited  on  behalf  of the  Board of
Directors of the  Company.  The expense of  preparing,  printing and mailing the
form of proxy and the material used in the solicitation thereof will be borne by
the  Company.  In addition to the use of the mails,  proxies may be solicited by
personal  interview,  telephone and facsimile by directors and regular  officers
and  employees  of the  Company.  Arrangements  may also be made with  brokerage
houses and other  custodians,  nominees and  fiduciaries  for the  forwarding of
solicitation  material to the beneficial  owners of stock held of record by such
persons,  and the  Company  may  reimburse  them  for  reasonable  out-of-pocket
expenses incurred by them in connection therewith.


                                                        By Order of the Board of
                                                        Directors


                                                        Glenda Flanagan
                                                        Secretary


Austin, Texas
February 14, 1997





                                       17
<PAGE>


                      REPORT OF THE COMPENSATION COMMITTEE

     The Company's  Compensation  Committee is empowered to review and recommend
to the  full  Board of  Directors,  the  annual  compensation  and  compensation
procedures  for all  executive  officers  of the  Company.  The  Committee  also
administers  the  Company's  stock option  plans and team member stock  purchase
plan.

     Annual executive officer  compensation  consists of a base salary component
and an incentive  component.  The Company's  publicly  stated policy is to limit
cash  compensation  paid to any executive  officer in any calendar year to eight
times the average full-time salary of all team members. Amounts earned in excess
of the  salary  cap  may be  deferred  to the  next  year,  subject  to  certain
restrictions.  All compensation  decisions are subject to the  implementation of
this policy. Subject to the foregoing,  the Committee considers numerous factors
including the Company's financial  performance,  the individual  contribution of
each  executive  officer,  compensation  practices of  comparable  companies and
general  economic  factors.  Stock price  performance  has not been an important
consideration  in  determining  annual  compensation,  because  the price of the
Company's  common stock is subject to a variety of factors outside the Company's
control.

     The base salary  levels for the  executive  officers  of the  Company  were
increased  between 6% and 80% in  calendar  1996 over  calendar  1995.  The most
significant  determinants  in these increases were (i) the level of revenues and
net income  achieved by the Company  and by its  operating  regions and (ii) the
growth of its  operating  regions and  increased  level of  responsibilities  of
certain of the executive officers.

     All  of  the  Company's  executive  officers  participate  in an  incentive
compensation  plan.  The  incentive  compensation  paid to the  Chief  Executive
Officer,  President,  Chief Financial Officer and Chief Information  Officer for
fiscal 1996 was based upon the  increase in earnings  per share of the  Company.
The incentive  compensation  paid to the Regional  Presidents was based upon the
earnings,  new store  performance  and return on assets achieved by the specific
geographic  region of the Company which  corresponds to the executive's  area of
responsibilities.  Additionally,  executive  officers  may receive  special cash
bonuses or option  grants at the  discretion  of the  Compensation  Committee in
connection  with  relocations  from one  region to  another,  or for  successful
completion of special  projects.  Fiscal 1996  incentive  compensation  averaged
approximately  30% of the total  cash  compensation  received  by the  executive
officers.

     The Company's executive officers also have received grants of options under
the stock option plans of the Company.  The Committee believes that the grant of
options  enables the Company to more closely align the economic  interest of the
executive  officers  to those of the  shareholders.  The  level of stock  option


                                       18
<PAGE>

grants to executive  officers is based  primarily upon their relative  positions
and  responsibilities  within the  Company.  Grants are made on a  discretionary
rather than formula basis by the Committee.

     For calendar 1996, the Committee recommended an increase in the base salary
of Mr.  Mackey,  chief  executive  officer  of the  Company,  from  $130,000  to
$145,000.  The  increase was intended to  recognize  Mr.  Mackey's  contribution
toward the (i) significant growth of the Company, (ii) increase in net income of
the Company in fiscal 1996 over fiscal 1995 and (iii)  relative  position of the
Company in the natural foods  industry.  The Committee was also cognizant of the
generally  higher level of base  salaries  paid to chief  executive  officers of
comparable  sized companies.  Mr. Mackey's  incentive  compensation  represented
approximately  40% of his total cash compensation for fiscal 1996. During fiscal
1996,  Mr. Mackey was awarded  options to purchase  9,000 shares of common stock
under the Company's incentive stock option plan.


Compensation Committee

Dr. Cristina G. Banks (Chair)
Avaram J. Goldberg
Ralph Sorenson



                                       19
<PAGE>



                                      PROXY
                            WHOLE FOODS MARKET, INC.


     The  undersigned  hereby (a)  acknowledges  receipt of the Notice of Annual
Meeting of Shareholders  of Whole Foods Market,  Inc. (the "Company") to be held
on March 24, 1997, in San Francisco,  California at 10:00 a.m.,  local time, and
the Proxy  Statement in connection  therewith,  and (b) appoints John Mackey and
Glenda  Flanagan,  and each of them, his proxies with full power of substitution
and revocation, for and in the name, place and stead of the undersigned, to vote
upon and act with  respect to all of the shares of Common  Stock of the  Company
standing in the name of the undersigned or with respect to which the undersigned
is entitled to vote and act at said meeting or at any adjournment  thereof,  and
the undersigned directs that his proxy be voted as follows:

ELECTION OF DIRECTORS 

                         FOR  nominees  listed  below  except  as  marked to the
                   -----                  
                         contrary below


                         WITHHOLD  AUTHORITY  to vote  for all  nominees  listed
                   -----
                         below

Dr. Cristina G. Banks,  David W. Dupree,  Dr. John B. Elstrott,  Elizabeth Cogan
Fascitelli,  Avram J.  Goldberg,  Fred "Chico" Lager,  John P. Mackey,  Linda A.
Mason, Ralph Z. Sorenson, James P. Sud

INSTRUCTION:  To withhold  authority to vote for any individual  nominee,  write
              that nominee's name in the space below.


<PAGE>


     If more than one of the proxies listed on the reverse side shall be present
in person or by  substitute  at the  meeting  or any  adjournment  thereof,  the
majority  of said  proxies  so  present  and  voting,  either  in  person  or by
substitute, shall exercise all of the powers hereby given.

     THIS  PROXY  WILL  BE  VOTED  AS  SPECIFIED  ON  THE  REVERSE  SIDE.  IF NO
SPECIFICATION IS MADE, THIS PROXY WILL BE VOTED FOR ALL NOMINEES FOR DIRECTORS.

     The  undersigned  hereby revokes any proxy or proxies  heretofore  given to
vote upon or act with respect to such stock and hereby ratifies and confirms all
that said proxies, their substitutes,  or any of them, may lawfully do by virtue
hereof.

     THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF THE COMPANY.

                                            Dated:_____________________________

                                             -----------------------------------
                                                         Signature

                                             -----------------------------------
                                                   (Signature if held jointly)

                                             Please date the proxy and sign your
                                             name exactly as it appears  hereon.
                                             Where there is more than one owner,
                                             each should sign.When signing as an
                                             attorney, administrator,  executor,
                                             guardian or trustee,please add your
                                             title as such.  If  executed  by a
                                             corporation,  the proxy  should be
                                             signed by a duly authorizedofficer.
                                             Please sign the proxy and return it
                                             promptly whether or not you expect 
                                             to attend the meeting.    You may 
                                             nevertheless vote in person if you
                                             do attend.






<PAGE>


 (214) 922-4122

                                January 27, 1997



Securities and Exchange Commission
Judiciary Plaza
450 Fifth Street
Washington, D.C.  20549

         RE:      Whole Foods Market, Inc.
                  SEC File No.  0-19797

Dear Sir or Madam:

     On behalf of Whole Foods Market, Inc. (the "Company"),  I have enclosed the
Company's  preliminary  proxy  materials.  The  Company is filing  the  enclosed
documents with the Commission at this time to comply with the  incorporation  by
reference  rules  applicable  to the  Company's  Annual  Report on Form 10-K for
fiscal 1996. The Company anticipates that copies of the definitive form of proxy
materials will be mailed to shareholders on February 14, 1997.

     If you should have any questions,  please do not hesitate to call me at the
above referenced number.

                                                  Very truly yours,



                                                  Susan Henderson






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