WHOLE FOODS MARKET INC
S-3/A, 1997-07-17
GROCERY STORES
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      As filed with the Securities and Exchange Commission on July 17, 1997
                              Registration No. 333-


                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                               Amendment No. 1 to


                                    FORM S-3

             REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933

                            WHOLE FOODS MARKET, INC.
             (Exact name of registrant as specified in its charter)

                                      Texas
                            (State of incorporation)
                                   74-1989366
                      (I.R.S. employer identification no.)
                        601 N. Lamar Boulevard, Suite 300
                               Austin, Texas 78703
                                  512-477-4455
               (Address, including zip code, and telephone number,
                 including area code, of registrant's principal
                               executive offices)

                               Glenda J. Flanagan
                             Chief Financial Officer
                            Whole Foods Market, Inc.
                               Austin, Texas 78703
                                  512-477-4455
     (Name, address including zip code, and telephone number, including area
                          code, of agents for service)

                                    Copy to:
                                Bruce H. Hallett
                            Crouch & Hallett, L.L.P.
                         717 N. Harwood St., Suite 1400
                               Dallas, Texas 75201
                                 (214) 953-0053


        Approximate date of commencement of proposed sale to the public: As soon
as practicable after the effective date of this Registration Statement.
        If the only securities  being  registered on this Form are being offered
pursuant to dividend or interest  reinvestment plans, please check the following
box.
        If any of the securities being registered on this Form are to be offered
on a delayed or continuous  basis  pursuant to Rule 415 under the Securities Act
of 1933,  other than  securities  offered only in  connection  with  dividend or
interest reinvestment plans, check the following box. [x]
        If this Form is filed to register additional  securities for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list  the  Securities  Act  registration  statement  number  of the  earlier
effective registration statement for the same offering.
        If this Form is a post-effective amendment filed pursuant to Rule 462(c)
under the  Securities  Act,  check the following box and list the Securities Act
registration  statement number of the earlier effective  registration  statement
for the same offering.

        If delivery of the  prospectus  is expected to be made  pursuant to Rule
34, please check the following box.
        
        The registrant hereby amends this registration statement on such date or
dates as may be necessary to delay its effective date until the registrant shall
file a further  amendment  which  specifically  states  that  this  registration
statement shall  thereafter  become effective in accordance with Section 8(a) of
the  Securities  Act of 1933 or until the  registration  statement  shall become
effective on such date as the Commission,  acting pursuant to said Section 8(a),
may determine.

    
<PAGE>

   

                    Subject to Completion, dated July 17, 1997


                                 399,903 Shares

                            WHOLE FOODS MARKET, INC.

                                  COMMON STOCK


     The 399,903  shares (the  "Shares") of common stock,  no par value ("Common
Stock"),  of Whole Foods Market,  Inc., a Texas  corporation  (the  "Company" or
"Whole  Foods   Market"),   offered   hereby  are  being  sold  by  the  Selling
Shareholders.  See "Selling  Shareholders."  The Company will not receive any of
the proceeds from the sale of the Shares offered hereby.

     The Shares may be offered by the Selling  Shareholders from time to time in
open market  transactions (which may include block transactions) or otherwise in
the  over-the-counter  market through the Nasdaq National Market,  or in private
transactions  at prices  relating to  prevailing  market prices or at negotiated
prices.  The Selling  Shareholders  may effect such  transactions by selling the
Shares  to or  through  broker-dealers,  and  such  broker-dealers  may  receive
compensation  in the form of  discounts,  concessions  or  commissions  from the
Selling   Shareholders   and/or   purchasers   of  the   Shares  for  whom  such
broker-dealers may act as agent or to whom they sell as principal or both (which
compensation  as to a particular  broker-dealer  might be in excess of customary
commissions).   The  Selling   Shareholders  and  any  broker-dealer  acting  in
connection  with the sale of the  Shares  offered  hereby  may be  deemed  to be
"underwriters" within the meaning of the Securities Act of 1933, as amended (the
"Act"),  in which event any discounts,  concessions  or commissions  received by
them,  which  are not  expected  to  exceed  those  customary  in the  types  of
transactions  involved,  or any profit on resales of the Shares by them,  may be
deemed to be  underwriting  commissions or discounts under the Act. The offering
contemplated hereby will terminate as to the Shares upon the earlier to occur of
the sale of all the Shares or July ___, 1998,  pursuant to certain agreements to
which the Company and each of the Selling Shareholders are parties. See "Selling
Shareholders."

     The costs,  expenses and fees incurred in connection with the  registration
of the Shares,  which are estimated to be $15,000 (excluding selling commissions
and  brokerage  fees incurred by the Selling  Shareholders)  will be paid by the
Company,  which has also agreed to indemnify certain of the Selling Shareholders
against certain liabilities, including liabilities under the Act.

     Purchasers  of the Shares  should  carefully  consider the risk factors set
forth herein. See "Risk Factors" on pages 4 and 5.

     The last  reported  sale price of the Common  Stock on the Nasdaq  National
Market on July ____, 1997 was $______ per share.

                               ------------------

            THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY
         THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES
                 COMMISSION NOR HAS THE COMMISSION OR ANY STATE
                SECURITIES COMMISSION PASSED UPON THE ACCURACY OR
                          ADEQUACY OF THIS PROSPECTUS.
            ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.

                                -----------------

                 The date of this Prospectus is July ___, 1997.
    

<PAGE>


                              AVAILABLE INFORMATION

     Whole  Foods  Market is subject to the  informational  requirements  of the
Securities  Exchange  Act of 1934 (the "1934 Act") and in  accordance  therewith
files reports and other information with the Securities and Exchange  Commission
(the "Commission").  Reports,  proxy statements and other information concerning
the  Company  can be  inspected  and copied at the public  reference  facilities
maintained by the Commission at the public  reference  facilities  maintained by
the Commission at Room 1024, 450 Fifth Street, N.W.,  Washington,  D.C. 20549; 7
World Trade Center,  Suite 1300, New York, New York 10048;  and 500 West Madison
Street,  Suite 1400,  Chicago,  Illinois  60661.  Copies of such material can be
obtained  from the  Public  Reference  Section  of the  Commission  at 450 Fifth
Street, N.W., Washington, D.C. 20549 at prescribed rates. Certain reports, proxy
statements  and other  information  filed by the Company may also be obtained at
the  Commission's  World  Wide  Web  site,  located  at  http://www.sec.gov.  In
addition,  such  material  can be  inspected  at the offices of the Nasdaq Stock
Market, Inc., 1735 K Street, N.W., Washington, D.C. 20006.

                       DOCUMENTS INCORPORATED BY REFERENCE
   
The Company's Annual Report on Form 10-K for the fiscal year ended September 29,
1996, as amendedby the Form 10-K/A filed on July 11, 1997 and Quarterly  Reports
on Form 10-Q for the first two fiscal  quarters  of its 1997 fiscal  year,  each
filed with the Commission, are incorporated in this Prospectus by reference. All
documents  subsequently filed by the Company pursuant to Sections 13(a),  13(c),
14 or 15(d) of the 1934 Act  prior to the  termination  of the  offering  of the
Shares  hereunder  shall be deemed to be  incorporated  herein by reference  and
shall be a part  hereof  from  the date of the  filing  of such  documents.  Any
statements contained in a document  incorporated or deemed to be incorporated by
reference herein shall be deemed to be modified or replaced for purposes of this
Prospectus  to the  extent  that a  statement  contained  herein or in any other
subsequently  filed  document which also is or is deemed to be  incorporated  by
reference  herein  modifies or replaces such  statement.  Any such  statement so
modified or replaced shall not be deemed,  except as so modified or replaced, to
constitute a part of this Prospectus.
    
     Whole Foods Market will provide  without  charge to each person,  including
any beneficial  owner,  to whom a Prospectus is delivered,  upon written or oral
request  of such  person,  a copy of the  documents  incorporated  by  reference
herein,  other than exhibits to such documents not specifically  incorporated by
reference.  Such requests should be directed to Whole Foods Market, Inc., 601 N.
Lamar Boulevard,  Suite 300,  Austin,  Texas 78703,  Attention:  Chief Financial
Officer (telephone (512) 447-4455).
                                      
                                      NOTE

         Certain  statements  in  this  Prospectus  constitute  "forward-looking
statements" within the meaning of the Private  Securities  Litigation Reform Act
of 1995.  These  forward-looking  statements  involve  known and unknown  risks,
uncertainties and other factors which may cause that actual results, performance
or  achievements  of the  Company  to be  materially  different  from any future
results,   performance   or   achievements   expressed   or   implied  by  these
forward-looking  statements.  The  material  factors  known to the  Company  are
general  economic and business  conditions,  competition  with other  companies,
government  actions and  initiatives and the other changes and factors set forth
in "Risk Factors."

                                       2

<PAGE>
   
                                                    THE COMPANY

     Whole Foods Market owns and operates the country's largest chain of natural
foods  supermarkets,  featuring  food  made  from  natural  ingredients  free of
unnecessary  additives.  The Company opened its first store in Austin,  Texas in
1980 and  operated 68 stores as of  September  29, 1996.  The  Company's  stores
average approximately 22,000 square feet and offer a broad selection of foods at
competitive  prices  with an  emphasis on customer  service.  In  comparison  to
traditional supermarkets,  the Company utilizes a decentralized team approach to
store operations in which pricing,  buying and merchandising  decisions are made
at the individual store level. The Company believes that this approach  promotes
a  greater  level of  employee  involvement,  resulting  in  improved  operating
efficiency, customer service, merchandising and store presentation.

     The Company has designed its stores to attract  quality-oriented  consumers
who are  interested  in  health,  nutrition,  food  safety  and  preserving  the
environment.   Product  offerings  include   organically  grown  and  high-grade
commercial produce;  grocery products and environmentally  safe household items;
meat,  poultry and seafood free of growth hormones and antibiotics;  bulk foods,
such as nuts,  candies,  dried fruit and whole  unprocessed  grains and cereals;
specialty gourmet foods;  prepared foods, such as fresh bakery goods, soups, hot
entrees  and  sandwiches;  vitamins,  body  care  products  and  cosmetics;  and
miscellaneous  items  including  books  and  magazines  emphasizing  health  and
nutrition.  In addition,  the Company offers a line of private label products to
further enhance its quality image and customer loyalty.

     Whole Foods  Market's  expansion  strategy is to open or acquire  stores in
existing  regions and in  metropolitan  areas where the Company  believes it can
become a leading natural foods supermarket retailer.

     The   Company's   competitors   currently   include   other  natural  foods
supermarkets, traditional and specialty supermarkets, other natural foods stores
and small specialty  stores.  The Company has historically  encountered  limited
competition in its geographic markets with other stores operating in the natural
foods supermarket format;  however, it has faced increased competition in recent
years from such stores,  particularly  in new markets,  and expects to encounter
additional  competition  from such  stores in its  existing  markets  and in new
markets. In addition,  traditional and specialty  supermarkets  compete with the
Company in one or more product  categories and may expand more  aggressively  in
marketing a broad range of natural foods and thereby  compete more directly with
the Company for products, customers and locations.

     Whole  Foods  Market's  principal  offices  are  located  at 601  N.  Lamar
Boulevard, Suite 300, Austin, Texas 78703, (telephone (512) 447-4455).

                                               RECENT DEVELOPMENTS

         On June 9, 1997,  Whole Foods Market entered into an Agreement and Plan
of Merger (the "Merger Agreement") with Amrion, Inc. ("Amrion"). Pursuant to the
Merger  Agreement,  a wholly owned subsidiary of the Company will merge with and
into Amrion,  resulting in Amrion's  becoming a wholly owned subsidiary of Whole
Foods Market. As a result of the merger, each outstanding share of Amrion common
stock will be  converted  into .87 shares of Whole Foods  Market  common  stock.
Consummation of the merger with Amrion is subject to approval of the transaction
by the  shareholders  of  each of the  Company  and  Amrion  and  certain  other
customary closing  conditions.  Whole Foods Market  anticipates the closing will
occur in the last  quarter of fiscal 1997 or the first  quarter of fiscal  1998.
Because the merger is a stock for stock  transaction  and the parties  intend to
account  for  the  transaction  as a  pooling-of-interests,  the  merger  is not
expected to  materially  impact  Whole Foods  Market's  financial  condition  or
liquidity. Whole Foods Market believes that the transaction will be non-dilutive
to Whole Foods  Market's  results of operations for fiscal 1997 and accretive in
fiscal 1998.

         Amrion is engaged in developing, producing and marketing nutriceuticals
and nutritional  supplements.  Amrion's products  include  nutriceuticals,
herbs, herbal formulas,  vitamins,  minerals and homeopathic medicinals.  Amrion
currently  markets  and  sells   approximately  670  items  under   Amrion-owned
trademarks  through  four  principal  divisions,   utilizing  five  distribution
channels   which   include   direct   marketing,   specialty   retail  and  mass
merchandising,   health  care  professionals  and  international  sales.  Amrion
operates in one segment with four separate  marketing  divisions.  Each division
employs a  combination  of marketing  strategies  which may include  catalog and
direct  mailings,  print  advertising,  free standing  inserts,  package  insert
programs,  retail  merchandising,  radio,  television,  coupons,  point  of sale
materials and customer service calls.

                                       3
    
<PAGE>
                                  RISK FACTORS

         Readers  of  this  Prospectus  should  carefully  evaluate  all  of the
information contained and incorporated by reference in this Prospectus,  and, in
particular, the following factors:


         Growth  Dependent on  Expansion.  The  Company's  strategy is to expand
through a combination of new store openings and  acquisitions of existing stores
as  well  as  the  possible   acquisition  or  development  of  businesses  with
complimentary   product  lines  and  related   lines  of  business.   Successful
implementation  of this strategy is contingent on numerous  conditions,  some of
which are  described  below,  and there can be no  assurance  that  Whole  Foods
Market's expansion strategy can be successfully executed.

         Continued  growth of Whole Foods  Market  will depend to a  significant
degree  upon its  ability to open or  acquire  new  stores in  existing  and new
markets and to operate these stores on a successful basis. Further,  Whole Foods
Market's expansion strategy is dependent on finding suitable  locations,  and it
faces intense  competition with other retailers for such sites.  There can be no
assurance  that the  Company  will be able to open or  acquire  new  stores in a
timely manner and to operate them on a successful basis. In addition,  there can
be no  assurance  that Whole Foods  Market can  successfully  hire and train new
employees  and  integrate  them into the  programs  and  policies of Whole Foods
Market or adapt its  distribution,  management  information  and other operating
systems  to the  extent  necessary  to  operate  new  or  acquired  stores  in a
successful and profitable manner and adequately supply natural foods products to
these stores at competitive prices.

         There can be no assurance that Whole Foods Market will continue to grow
through  acquisitions.  To the extent the Company  further  expands by acquiring
existing  businesses,  there can be no  assurance  that Whole  Foods  Market can
successfully  integrate the acquired  businesses into its operations and support
systems,  and that the operations of acquired  businesses  will not be adversely
affected as Whole Foods Market's  decentralized  approach to store operations is
introduced.

         Capital Needed for Expansion.  The  acquisition of existing  stores and
the opening of new stores requires  significant amounts of capital. In the past,
the  Company's  growth has been funded  primarily  through  proceeds from public
offerings,  bank debt, private placements of debt, and internally generated cash
flow.  These and other sources of capital may not be available to the Company in
the future.

         Quarterly  Fluctuations.  Whole  Foods  Market's  quarterly  results of
operations may fluctuate  significantly as the result of the timing of new store
openings and the range of operating  results  which may be generated  from newly
opened stores. Whole Foods Market expenses the pre-opening costs associated with
a  new  store  opening  during  the  quarter  in  which  the  store  is  opened.
Accordingly,  quarter to quarter  comparisons of results of operations have been
and  will be  materially  impacted  by the  timing  of new  store  openings.  In
addition,  Whole Foods Market's  quarterly  operating results could be adversely
affected  by losses  from new stores,  variations  in the mix of product  sales,
price changes in response to competitive factors, increases in merchandise costs
and possible supply shortages.

Competition. The Company's competitors include other natural foods stores, large
and small  traditional  and specialty  supermarkets  and grocery  stores.  These
stores  compete with Whole Foods Market in one or more  product  categories.  In
addition, traditional and specialty supermarkets are expanding more aggressively
in marketing a broad range of natural foods and thereby competing  directly with
Whole  Foods  Market  for  products,  customers  and  locations.  Some of  these
potential  competitors have been in business longer or have greater financial or
marketing  resources  than Whole Foods Market and may be able to devote  greater
resources  to the  sourcing,  promotion  and sale of their  products.  Increased
competition may have an adverse effect on  profitability  as the result of lower
sales, lower gross profits, and/or greater operating costs such as marketing.

                                       4

<PAGE>


         Personnel Matters. Whole Foods Market is dependent upon a number of key
management and other personnel. The loss of the services of a significant number
of key  personnel  within a short  period of time could have a material  adverse
effect upon Whole Foods Market.  Whole Foods Market's  continued success is also
dependent  upon its ability to attract and retain  qualified  employees  to meet
Whole Foods  Market's future  needs.  Whole Foods  Market  faces  intense
competition  for  qualified  personnel,  many of whom are subject to offers from
competing employers,  and there can be no assurance that Whole Foods Market will
be able to attract and retain such personnel.  The Company does not maintain key
person insurance on any employee.

Integration of Amrion's  Operations.  Whole Foods Market's acquisition of Amrion
would  significantly  expand Whole Foods Market's current  operations to include
the manufacturing of nutriceuticals  and nutritional  supplements and the direct
marketing of these  products.  There can be no assurance  that the operations of
Amrion will not be adversely  affected by the merger or that the current  retail
stores which are  customers of Amrion will  continue to do business  with Amrion
after it becomes a  subsidiary  of the Company.  There can be no assurance  that
Whole Foods Market can realize the expected  benefits  from the  acquisition  of
Amrion.  The  integration  of Amrion  into Whole Foods  Market will  require the
dedication of management  resources which may temporarily detract from attention
to the day-to-day business of Whole Foods Market.

         Negative Impact of Litigation  Possible.  From time to time Whole Foods
Market is the  subject of various  lawsuits  arising in the  ordinary  course of
business.  Although not currently anticipated by management,  Whole Foods Market
results could be materially impacted by legal and settlement expenses related to
such lawsuits.

         Non-Subscriber to Worker's Compensation Insurance. The Company is
a non-subscriber to Worker's Compensation Insurance in the State of Texas. There
is some potential for Whole Foods Market's results to be materially  impacted by
medical, lost time and other costs associated with on-the-job injuries.

         Self-Insurance  and  Adequacy of Related  Reserves.  Whole Foods Market
provides  partially  self-insured,  voluntary employee benefits plans for health
care and other benefits to  participating  employees.  The plans are designed to
provide specified levels of coverage, with excess insurance coverage provided by
a commercial  insurer.  There is some potential for Whole Foods Market's results
to be materially impacted by claims made in excess of reserves therefore.

         Informational  Picketing.  Certain of Whole Foods Market's  stores have
been subjected to informational  picketing and negative  publicity  campaigns by
members of various local trade unions. These informational pickets and campaigns
may have the effect of lowering the sales volumes of new or existing stores.


                                     5

<PAGE>

                              SELLING STOCKHOLDERS

     The table below sets forth the beneficial ownership of the Company's Common
Stock by the Selling  Stockholders at April 30, 1997, and after giving effect to
the sale of the shares of Common Stock offered hereby. Each of the persons named
below has sole voting and investment  power with respect to the shares of Common
Stock beneficially owned by him. Unless otherwise  indicated,  the share numbers
in the table below represent 1% or less of the  outstanding  Common Stock of the
Company.

                              Shares Owned     Shares Being   Shares Owned After
Name                   Before the Offering          Offered     the Offering (1)
- ----                   -------------------   --------------   ------------------

James K. Oppenheimer(2)        145,967            145,967               --
Richard Gerber(2)               26,968             26,968               --
Julie Gerber(2)                 26,968             26,968               --
The Carlyle Group(3)         1,453,935            200,000             1,253,935

- --------------

(1)  Assumes that all of the Shares offered hereby are sold.

(2)  These holders  acquired the Shares owned by them pursuant to the April 1997
     acquisition of Bread of Life, Inc. and affiliated companies.  Subsequent to
     the acquisition, Messrs. Oppenheimer and Gerber have served as the Regional
     President  and  Regional  Vice  President,  respectively,  of the  Southern
     Florida region of the Company.

(3)  The  Carlyle  Group's   beneficial   ownership   represented  7.6%  of  the
     outstanding  Common  Stock at April 30,  1997  (6.5%  after the sale of the
     Shares offered  hereby).  The Carlyle Group acquired its Shares pursuant to
     the acquisition of Fresh Fields.  David W. Dupree,  a Managing  Director of
     The  Caryle  Group,  has  served  as a  member  of the  Company's  board of
     directors  since  August  1996.  The address of The  Carlyle  Group is 1001
     Pennsylvania  Avenue,  N.W.,  Washington,  D.C.  20004.  The 200,000 Shares
     offered by The Carlyle Group are held of record by Carlyle FFM Partners VI,
     L.P.

   
     The Company is registering the Shares of the Selling Stockholders  pursuant
to certain registration rights granted to them pursuant to an Agreement and Plan
of Merger  entered in  connection  with such  acquisition.  The  offering of the
Shares  contemplated  hereby will  terminate on July ___,  1998, or such earlier
date as all Shares offered hereby have been sold.

                          DESCRIPTION OF CAPITAL STOCK

     The Company is authorized to issue  50,000,000  shares of Common Stock,  no
par value, of which  approximately  19,510,000 shares were outstanding as of the
close of business on April 30, 1997,  and 5,000,000  shares of Preferred  Stock,
$.01 par value ("Preferred Stock"), none of which are outstanding.
    
     Holders of Common  Stock are  entitled  to one vote per share on any matter
submitted to the vote of  shareholders,  and cumulative  voting is prohibited in
the election of directors.  Subject to preferences that may be applicable to any
outstanding Preferred Stock, the holders of Common Stock are entitled to receive
ratably  such  dividends,  if any, as may be  declared  from time to time by the
Board of Directors out of funds legally available therefor.  The Common Stock is
non-assessable,  not redeemable,  does not have any conversion rights and is not
subject to call.  Holders of shares of Common Stock have no preemptive rights to
maintain their  respective  percentage of ownership in future offerings or sales
of stock by the Company.


                                        6


<PAGE>



     The Company may issue  Preferred  Stock in one or more series and the Board
of Directors may designate  the dividend  rate,  voting rights and other rights,
preferences  and  restrictions  of each series.  It is not possible to state the
actual  effect of the issuance of any shares of Preferred  Stock upon the rights
of holders of the  Common  Stock  until the Board of  Directors  of the  Company
determines the specific rights of holders of such Preferred Stock. However, such
effects might include,  among other things,  restricting dividends on the Common
Stock, diluting the voting power of the Common Stock,  impairing the liquidation
rights of the Common Stock and delaying or preventing a change in control of the
Company without further action by the shareholders.

     The  Transfer  Agent  and  Registrar  for the  Common  Stock is  Securities
Transfer Corp., Dallas, Texas.

                                 LEGAL OPINIONS

     The validity of the shares of Common Stock  offered  hereby has been passed
upon by Crouch & Hallett, L.L.P., Dallas, Texas.

                                     EXPERTS

     The  consolidated  financial  statements of the Company as of September 29,
1996, and September 24, 1995, and for each of the fiscal years in the three-year
period ended September 29, 1996, have been  incorporated by reference herein and
in the  registration  statement in reliance upon the report of KPMG Peat Marwick
LLP, independent certified public accountants, incorporated by reference herein,
and upon the  authority of said firm as experts in accounting  and auditing.  To
the extent  that KPMG Peat  Marwick  LLP audits and  reports  upon  consolidated
financial  statements of the Company issued at future dates, and consents to the
use of their report thereon, such financial statements also will be incorporated
by reference herein in reliance upon their reports and said authority.

                                        7


<PAGE>



                                     PART II
                     INFORMATION NOT REQUIRED IN PROSPECTUS

Item 14.  Other Expenses of Issuance and Distribution.

        The following expenses will be paid by the Company:
Item                                                         Amount (1)

SEC registration fee                                         $ 3,454
Legal fees and expenses                                        5,000
Accounting fees                                                5,000
Miscellaneous                                                  1,546
                                                           ---------
    Total                                                    $15,000

- --------
(1)  All items other than SEC registration fee are estimated

Item 15.  Indemnification of Directors and Officers.

     Article  2.02-1  of  the  Texas  Business   Corporation  Act  provides  for
indemnification of directors and officers in certain circumstances. Reference is
made to Article VII of the Bylaws of the registrant filed as an exhibit hereto.

     The Company's  Restated Articles of Incorporation  provide that no director
shall be liable to the registrant or its  shareholders for an act or omission in
such capacity as a director, except for liability as a result of (i) a breach of
the director's  duty of loyalty to the registrant or its  shareholders,  (ii) an
act or omission not in good faith or which  involve  intentional  misconduct  or
knowing  violation of law, (iii) an transaction from which such director derived
an improper personal benefit, (iv) an act or omission for which the liability of
a director  is  expressly  provided  by law or (v) an act related to an unlawful
stock repurchase of payment of a dividend.

     An insurance policy obtained by the registrant provides for indemnification
of officers and directors of the  registrant  and certain other persons  against
liabilities and expenses  incurred by any of them in certain stated  proceedings
and under certain stated conditions.

Item 16.  Exhibits.
   
2(a) --- Agreement and Plan of Merger, among the registrant,  Whole Foods Market
         Group,  Inc.,  Bread of Life,  Inc., and  the shareholders of Bread of 
         Life, Inc. (1)
2(b) --- Agreement and Plan of Merger among the  Registrant,  Whole Foods Market
         Mid- Atlantic, Inc. and Fresh Fields Markets, Inc. (2)
3(a) --- Restated Articles of Incorporation of the registrant. (3)
3(b) --- Amended and Restated Bylaws of the registrant. (4)
5    --- Opinion of Crouch & Hallett, L.L.P. (5)
23(a)--- Consent of KPMG Peat Marwick LLP. (5)
23(b)--- Consent   of Crouch & Hallett,  L.L.P.  (included  in opinion  filed as
         Exhibit 5).
24   --- Power of Attorney (previously filed).
- ----------------

(1)  Previously filed.

    
                                      II-1


<PAGE>

   

(2)  Filed as an exhibit to Registration  Statement No. 333-7719 on Form S-4 and
     incorporated herein by reference.

(3)  Filed as an exhibit to Registration  Statement No. 33-69362 on Form S-3 and
     incorporated herein by reference.

(4)  Filed as an exhibit to the registrant's  annual report on Form 10-K for the
     fiscal year ended September 24, 1995, and incorporated herein by reference.

(5)  Filed herewith.
    
Item 17. Undertakings.

         (a)  Rule 415 Offering

                  The  registrant  hereby  undertakes  (1) to file,  during  any
         period in which offers or sales are being made of the Shares registered
         hereby, a post-effective  amendment to this  Registration  Statement to
         include  any  material   information   with  respect  to  the  plan  of
         distribution not previously disclosed in this Registration Statement or
         any material change to such information in this Registration Statement;
         (2) that,  for the  purpose  of  determining  any  liability  under the
         Securities Act of 1933,  each such  post-effective  amendment  shall be
         deemed to be a new  Registration  Statement  relating to the securities
         offered herein,  and the offering of such securities at that time shall
         be deemed to be the  initial  bona fide  offering  thereof;  and (3) to
         remove from registration by means of a post-effective  amendment any of
         the securities  being registered which remain unsold at the termination
         of the offering.

         (b)  Filings  Incorporating   Subsequent  Exchange  Act  Documents  by
               Reference

                  The  registrant   hereby  undertakes  that,  for  purposes  of
         determining any liability under the Securities Act of 1933, each filing
         of the  Company's  annual  report  pursuant to section 13(a) or section
         15(d) of the Securities  Exchange Act of 1934 (and,  where  applicable,
         each filing of an employee  benefit  plan's annual  report  pursuant to
         section  15(d)  of  the  Securities  Exchange  Act  of  1934)  that  is
         incorporated by reference in the Registration Statement shall be deemed
         to be a new Registration  Statement  relating to the securities offered
         herein,  and the  offering  of such  securities  at that time  shall be
         deemed to be the initial bona fide offering thereof.

         (c)  Indemnification for Liability under the Securities Act of 1934

                  Insofar as indemnification  for liabilities  arising under the
         Securities  Act of 1933 may be  permitted  to  directors,  officers and
         controlling  persons  of  the  registrant  pursuant  to  the  foregoing
         provisions or otherwise,  the  registrant  has been advised that in the
         opinion of the Securities and Exchange Commission such  indemnification
         is against  public  policy as expressed  in the Act and is,  therefore,
         unenforceable.  In the event that a claim for  indemnification  against
         such liabilities  (other than the payment by the registrant of expenses
         incurred or paid by a director,  officer,  or controlling person of the
         registrant  in  the  successful   defense  of  any  action,   suit,  or
         proceeding)  is  asserted by such  director,  officer,  or  controlling
         person  in  connection  with  the  securities  being  registered,   the
         registrant  will,  unless in the  opinion of its counsel the matter has
         been settled by controlling precedent, submit to a court of appropriate
         jurisdiction the question whether such indemnification by it is against
         public policy as expressed in the Act and will be governed by the final
         adjudication of such issue.

          
                                      II-2


<PAGE>



                                   SIGNATURES

Pursuant to the  requirements  of the  Securities  Act of 1933,  the  registrant
certifies  that it has  reasonable  grounds to believe  that it meets all of the
requirements  for filing on Form S-3 and has duly caused this  Amendment to Form
S-3  Registration  Statement  to be  signed on its  behalf  by the  undersigned,
thereunto  duly  authorized in the City of Austin and State of Texas on the 16th
day of July, 1997.

                            WHOLE FOODS MARKET, INC.


                            By   /s/ Glenda J. Flanagan
                            -------------------------------------------
                            Glenda J. Flanagan, Chief Financial Officer

      

     Pursuant to the  requirements  of the  Securities  Act of 1933, as amended,
this  Amendment  to this  registration  statement  has been signed  below by the
following persons in
the capacities and on July 16, 1997.

Signature                   Title



 *                          Chairman of the Board
- -----------------------     and Director
John P. Mackey              (Principal Executive Officer)

 *                          Chief Financial Officer
- -----------------------     (Principal Financial Officer and Accounting Officer)
Glenda J. Flanagan          


 *                          Director
- -----------------------
Cristina G. Banks


 *                          Director
- -----------------------
David W. Dupree


 *                          Director
- -----------------------
John B. Elstrott


    
                            
                                      II-3


<PAGE>

   

 *                                                       Director
- -------------------------------
Elizabeth Cogan Fascitelli


 *                                                      Director
- -------------------------------
Avram J. Goldberg


 *                                                      Director
- -------------------------------
Fred "Chico" Lager

                                                         Director
- -------------------------------
Linda A. Mason

                                                         Director
- -------------------------------
Ralph Z. Sorenson


*  By: /s/ Glenda Flanagan
       ------------------------
       Glenda Flanagan
       Power of Attorney
    

                                      II-4
   

<PAGE>
Exhibit 5

                          [CROUCH & HALLETT LETTERHEAD]




                                  July 16, 1997


Whole Foods Market, Inc.
601 N. Lamar Blvd., Suite 300
Austin, Texas  78703

Gentlemen:

         We have  served  as  counsel  for Whole  Foods  Market,  Inc.,  a Texas
corporation  (the "Company"),  in connection with the Registration  Statement on
Form S-3  covering  the sale of a maximum of 399,903  shares (the  "Shares")  of
Common Stock, no par value, of the Company.  The Shares are to be sold from time
to  time  by  shareholders  of the  Company  as  described  in the  Registration
Statement.

         We have examined such  documents and questions of law as we have deemed
necessary to render the opinion  expressed below.  Based upon the foregoing,  we
are of the opinion that the Shares are duly and validly  issued,  fully paid and
non-assessable.

         We consent to the use of this opinion as Exhibit 5 to the  Registration
Statement.

                                Very truly yours,



                               /s/ Crouch & Hallett, LLP




<PAGE>



                                                                   Exhibit 23(a)







                          INDEPENDENT AUDITORS' CONSENT



The Board of Directors
Whole Foods Market, Inc.:

We consent to the use of our report  incorporated herein by reference and to the
reference to our firm under the heading "Experts" in the prospectus.



/s/ KPMG Peat Marwick, LLP

Austin, Texas
July 14, 1997

    


<PAGE>


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