WHOLE FOODS MARKET INC
DEF 14A, 1997-02-14
GROCERY STORES
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                            SCHEDULE 14A INFORMATION

                    Proxy Statement Pursuant to Section 14(a)
                     of the Securities Exchange Act of 1934

Filed by the Registrant [x]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:

[ ]     Preliminary Proxy Statement
[x]     Definitive Proxy Statement
[ ]     Definitive Additional Materials
[ ]     Soliciting Material Pursuant to ss.240.14a-11(c) or ss.240.14a-12
      ---------------------------------------------------------------------
                            Whole Foods Market, Inc.
                (Name of Registrant as Specified In Its Charter)
      ---------------------------------------------------------------------

                         Glenda Flanagan, Vice President
                     (Name of Person Filing Proxy Statement)

Payment of Filing Fee:
[  ]    No fee required.
[  ]    Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
         (1)      Title of each class of securities to which transaction applies
         (2)      Aggregate number of securities to which transaction applies
         (3)      Per  unit  price  or other  underlying  value  of  transaction
                  computed pursuant to Exchange Act Rule 0-11:
         (4)      Proposed maximum aggregate value of transaction:
         (5)      Fee paid previously with preliminary materials.
[  ]     Amount previously paid:
                  [ ]      Check  box if any  part of the  fee is  offset  as
                           provided by Exchange Act Rule 0-11(a)(2) and identify
                           the  filing  for  which the  offsetting  fee was paid
                           previously.   Identify   the   previous   filing   by
                           registration statement number or the Form or Schedule
                           and the date of its filing.
                  (1)      Amount Previously Paid
                  (2)      Form, Schedule or Registration Statement No.:
                  (3)      Filing Party
                  (4)      Date Filed

                                       1
<PAGE>


                            WHOLE FOODS MARKET, INC.
                              601 North Lamar, #300
                               Austin, Texas 78703

                                                               February 14, 1997

Dear Shareholders:

         Enclosed is a proxy statement for the Annual Meeting of shareholders to
be held on  Monday,  March  24,  1997 at the Sir  Francis  Drake  Hotel on Union
Square,  450 Powell Street,  San Francisco,  California at 10 a.m.,  local time.
Also  enclosed is a proxy card and a copy of the Annual  Report to  Shareholders
for fiscal 1996.

         On the  following  pages you will find a Notice of Annual  Meeting  and
Proxy  Statement.  At this time, I know of one item of formal business that will
be presented at the Annual  Meeting,  the election of ten directors to the Board
of Directors of Whole Foods Market. I ask for your support for this item.

         After the formal  business of the Annual  Meeting is  completed,  there
will  be a  time  for  discussion,  and I  encourage  you to  present  comments,
questions and ideas at the Annual Meeting during the discussion period.

         I hope that you are able to join us at the Annual Meeting.

                                   Sincerely,


                                   John Mackey
                                   Chief Executive Officer




                                       2
<PAGE>

                                    

                            WHOLE FOODS MARKET, INC.
                              601 North Lamar, #300
                               Austin, Texas 78703

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                            To Be Held March 24, 1997


To the holders of Common Stock of
Whole Foods Market, Inc.:

        NOTICE IS HEREBY GIVEN that the Annual Meeting of  Shareholders of Whole
Foods Market,  Inc. (the  "Company") will be held at the Sir Francis Drake Hotel
on Union Square, 450 Powell Street, San Francisco,  California on March 24, 1997
at 10 a.m. local time, for the following purposes:

                (a)  To elect ten directors of the Company; and

                (b) To transact such other  business as may properly come before
        the meeting or any adjournment thereof.
                                               
        Only shareholders of record at the close of business on January 15, 1997
are  entitled  to notice  of, and to vote at,  the  meeting  or any  adjournment
thereof.

        Whether or not you plan to attend the Annual  Meeting and  regardless of
the number of shares you own,  please date,  sign and return the enclosed  proxy
card in the enclosed envelope (which requires no postage if mailed in the United
States).

                                              By Order of the Board of Directors


                                              Glenda Flanagan
                                              Secretary

Austin, Texas
February 14, 1997




                                       3
<PAGE>

                                               

                            WHOLE FOODS MARKET, INC.
                              601 North Lamar, #300
                               Austin, Texas 78703

                                 PROXY STATEMENT
                                       for
                         ANNUAL MEETING OF SHAREHOLDERS
                            To Be Held March 24, 1997

     This Proxy  Statement is furnished to  shareholders  of Whole Foods Market,
Inc., a Texas  corporation (the "Company"),  in connection with the solicitation
of  proxies  by the Board of  Directors  of the  Company  for use at the  Annual
Meeting  of  shareholders  to be  held on  March  24,  1997,  and at any and all
adjournments  or  postponements  thereof.  Proxies in the form  enclosed will be
voted at the Annual Meeting, if properly executed, returned to the Company prior
to the meeting and not  revoked.  The proxy may be revoked at any time before it
is voted by giving written notice to the Secretary of the Company.

                       ACTIONS TO BE TAKEN AT THE MEETING

     At the Annual Meeting,  holders of the Company's common stock will consider
and vote for the election as directors of the Company of Dr.  Cristina G. Banks,
David W. Dupree,  Dr. John B. Elstrott,  Elizabeth  Cogan  Fascitelli,  Avram J.
Goldberg,  Fred  "Chico"  Lager,  John P. Mackey,  Linda A. Mason,  Dr. Ralph Z.
Sorenson and James P. Sud.

     Only  holders of record of common stock at the close of business on January
15,  1997 (the  "Record  Date") are  entitled  to notice of, and to vote at, the
Annual  Meeting.  At the close of business on the Record  Date,  the Company had
issued  and   outstanding,   and  entitled  to  vote  at  the  Annual   Meeting,
approximately  19,249,000  shares of common  stock.  Holders of record of common
stock are entitled to one vote per share on the matters to be  considered at the
Annual Meeting.

     The  presence,  either in  person or by  properly  executed  proxy,  of the
holders of record of a majority of the common  stock  outstanding  on the Record
Date is necessary to constitute a quorum at the Annual Meeting.  The election as
a director of each nominee for election as a director  requires the  affirmative
vote of the holders of record of a plurality of the outstanding  voting power of
the shares of common  stock  represented,  in person or by proxy,  at the Annual
Meeting.

     The accompanying proxy,  unless the shareholder  otherwise specifies in the
proxy, will be voted (i) for the election as directors of the Company of the ten
nominees set forth in this Proxy  Statement  and (ii) at the  discretion  of the
proxy  holders on any other matter that may properly  come before the meeting or
any adjournment thereof.

         Where shareholders have  appropriately  specified how their proxies are
to be voted, they will be voted  accordingly.  Votes submitted as abstentions on
matters to be voted on at the Annual  Meeting  will be counted as votes  against
such matters.  Broker  non-votes will not count for or against the matters to be
voted on at the Annual Meeting.

         If any other  matter or business  is brought  before the  meeting,  the
proxy  holders may vote the proxies in their  discretion.  The  directors do not
know of any such other matter or business.


                                       4
<PAGE>

                      BENEFICIAL OWNERSHIP OF COMMON STOCK

         The  following  table  sets forth  certain  information  regarding  the
beneficial  ownership of the  Company's  common stock as of January 15, 1997 for
(i) each person who is known by the Company to own beneficially  more than 5% of
the outstanding shares of common stock, (ii) each director of the Company, (iii)
each executive officer of the Company listed in the Summary  Compensation  Table
set  forth  under  the  caption  "Executive  Compensation,"  and (iv) all of the
directors and officers of the Company as a group.  Except pursuant to applicable
community  property  laws and except as otherwise  indicated,  each  shareholder
identified in the table possesses sole voting and investment  power with respect
to its or his shares.
<TABLE>
<CAPTION>
<S>                                                                            <C>
 Name                                                                 Shares Owned(1)
                                                            Number      Percent
                                                            ------      -------
FMR Corp.(2)                                              1,524,600       7.9%
The Goldman Sachs Group, L.P. and certain affiliates(3)   1,562,951       8.1
The Carlyle Group Interests (4)                           1,453,928       7.6
Dr. Cristina G. Banks(5)                                     14,500        *
David W. Dupree(6)                                            2,158        *
Dr. John B. Elstrott(7)                                       7,600        *
Elizabeth Cogan Fascitelli(8)                                   --         --
Avram J. Goldberg(9)                                          8,300        *
Fred "Chico" Lager(10)                                        3,700        *
John P. Mackey(11)                                          395,787       2.0
Linda A. Mason(5)                                            11,900        *
Dr. Ralph Z. Sorenson(5)                                      4,500        *
James P. Sud(12)                                             44,275        *
Rich Cundiff(5)                                              33,750        *
Glenda Flanagan(5)                                           50,200        *
Chris Hitt(5)                                                56,075        *
Peter Roy(13)                                                67,450        *
All directors and officers
  as a group (20 persons)                                 2,547,872       12.9%

</TABLE>

- -------------------
*       Less than one percent.

(1)  Includes shares issuable upon exercise of stock options which are vested or
     will be vested prior to March 16, 1997.

(2)  Based on  information  contained  in Schedule  13G dated as of February 14,
     1996. The amount indicated reflects FMR Corp.'s beneficial  ownership as of
     December 31, 1995. Of the shares  indicated,  FMR Corp. has the sole voting
     power of 75,700  shares  and the sole power to dispose of all of the shares
     indicated. The address of such shareholder is 82 Devonshire Street, Boston,
     Massachusetts 02109.

(3)  Includes  1,552,003  shares of common  stock  owned by  certain  investment
     limited  partnerships of which affiliates of The Goldman Sachs Group,  L.P.
     ("GS  Group") are the general  partners or managing  general  partners.  GS
     Group  disclaims  beneficial  ownership of the  holdings of the  investment
     limited   partnerships  to  the  extent   partnership   interests  in  such
     partnerships  are held by persons  other  than GS Group or its  affiliates.
     Also  includes  2,620  shares  of  common  stock  held in  client  accounts
     ("Managed  Accounts") over which Goldman,  Sachs & Co. holds  investment or
     voting authority,  or both. GS disclaims beneficial ownership of the shares
     held in Managed  Accounts.  In addition,  includes options to acquire 8,328
     shares of  common  stock  held by GS  Group.  GS Group  shares  voting  and
     investment  power with respect to all the securities  described  other than
     the options.  The address of such shareholder is 85 Broad Street, New York,
     New York 10004.  


                                       5
<PAGE>

(4)  The Carlyle Group Interests  consists of holdings by Carlyle-FFM  Partners,
     L.P.  (688,754  shares);  Carlyle-FFM  Partners II, L.P.  (385,079 shares);
     Carlyle - FFM Partners III, L.P. (54,692 shares);  Carlyle-FFM Partners VI,
     L.P. (219,055  shares);  CG-FFM  Investors,  L.P. (100,486 shares);  and TC
     Group,  L.L.C.  (5,822 shares).  The address of such shareholder is c/o The
     Carlyle Group, 1001 Pennsylvania Avenue N.W., Suite 220 South,  Washington,
     D.C. 20004.

(5)  Amount indicated represents options to purchase shares of common stock.

(6)  Does not include shares beneficially owned by the Carlyle Group. Mr. Dupree
     is  a  managing  director  of  the  Carlyle  Group.  Mr.  Dupree  disclaims
     beneficial  ownership of the securities  indicated as beneficially owned by
     the Carlyle Group except to the extent of his pecuniary  interest  therein.
     (7) Includes options to purchase 4,500 shares of common stock. (8) Does not
     include shares  beneficially  owned by GS Group.  Ms.  Fascitelli is a vice
     president of GS and GS Group is a general  partner of and owns 99% interest
     in GS. Ms.  Fascitelli  disclaims  beneficial  ownership of the  securities
     indicated  as  beneficially  owned by GS Group  except to the extent of her
     pecuniary  interest therein.  (9) Includes options to purchase 5,300 shares
     of common stock.  (10) Includes  options to purchase 2,500 shares of common
     stock.  (11)  Includes  options to purchase  69,200 shares of common stock.
     (12) Includes 1,662 shares  beneficially  owned by Mr. Sud's children.  Mr.
     Sud disclaims beneficial ownership of such shares. Also includes options to
     purchase 3,300 shares. (13) Includes options to purchase 27,450 shares.

                              ELECTION OF DIRECTORS

     The following ten persons have been  nominated for election as directors at
the Annual  Meeting:  Dr.  Cristina  G.  Banks,  David W.  Dupree,  Dr.  John B.
Elstrott,  Elizabeth Cogan  Fascitelli,  Avram J. Goldberg,  Fred "Chico" Lager,
John P. Mackey,  Linda A. Mason,  Dr. Ralph Z. Sorenson and James P. Sud. Should
any nominee  become unable or unwilling to accept  nomination  or election,  the
proxy  holders may vote the  proxies for the  election in his stead of any other
person the Board of Directors  may  recommend.  Each nominee has  expressed  his
intention to serve the entire term for which election is sought.

                        DIRECTORS AND EXECUTIVE OFFICERS

     A brief  description of each executive  officer and director of the Company
is provided  below.  Directors  hold office until the next annual meeting of the
shareholders or until their  successors are elected and qualified.  All officers
serve at the discretion of the Board of Directors. John Mackey, 43, a co-founder
of the Company,  has served as a director of the Company,  Chairman of the Board
and Chief Executive Officer since 1980.

                                       6
<PAGE>

        Peter Roy, 40, has served as the  President of the Company  since August
1993.  He served as  President of the  Northern  California  Region from 1988 to
1993.

        Glenda  Flanagan,  43, has served as Vice President and Chief  Financial
Officer of the Company since  December 1988.  Prior to joining the Company,  Ms.
Flanagan,  a Certified  Public  Accountant,  worked in public  accounting for 15
years.

        Carl Morris,  46, has been the Chief Information  Officer of the Company
since  January 1994.  For the four prior years,  Mr. Morris was the President of
American  Innovations,  Inc.,  a company  which  developed  and sold  technology
products to the electric utility industry.  Mr. Morris was a founder of American
Innovations, Inc.

        Rich Cundiff,  39, became President of the Southern California Region in
January  1996.  He has held  various  positions  with the  Company  since  1988,
including  President and Vice  President of the Southwest  Region and store team
leader.

        A.C. Gallo,  43, became  President of the Northeast Region in July 1996.
He had previously served as Vice President of that region since July 1994. Prior
to 1994, he has held various positions with the Company and with Bread & Circus,
Inc.,  which was  acquired  by the  Company  in  October  1992,  including  Vice
President of Perishables and produce coordinator.

        Chris Hitt, 47, became President of the newly formed Mid-Atlantic Region
in August 1996. He had  previously  served as President of the Northeast  Region
since  October  1992.  He has been with the Company in various  positions  since
1985,  including  store team  leader,  President  of the  California  Region and
President of the Southwest Region.

        Don Moffitt,  41, has served as President of the Southeast  Region since
October  1992.  He has held  various  positions  with the  Company  since  1981,
including Vice President of Store Development and store team leader.

        Walter Robb,  43, has served as  President  of the  Northern  California
Region  since  August 1993.  Prior to becoming  Regional  President he served as
store team leader since joining the Company in December 1991. From 1987 to 1991,
he was the  general  manager of a three  store  natural  foods  chain in the San
Francisco Bay area.

        Dan  Rodenberg,  41, became  President of the Midwest  Region in January
1997. He has held various positions with the Company since 1989,  including Vice
President of the Mid-Atlantic  Region,  Vice President of the Midwest Region and
store team leader.

        Craig Weller,  51, is a co-founder of the Company and has worked for the
Company in a variety of  positions  since  1980,  including  store team  leader,
President  of the  Northern  California  Region  and  Vice  President  of  Human
Resources.  Since  October  1992,  he has served as  President  of Texas  Health
Distributors.


                                       7
<PAGE>

        Dr. Cristina G. Banks, 44, has served as a director of the Company since
July 1992. For eleven years,  Dr. Banks has been the President of Human Resource
Solutions,  a human resource  consulting  firm. She formerly was the Director of
Undergraduate Programs and currently serves as Senior Lecturer on the faculty at
the Walter A. Haas School of Business in Berkeley, California.

        David W.  Dupree,  43, is a Managing  Director of The Carlyle  Group,  a
Washington,  D.C. based  merchant  banking  concern,  where he has been employed
since 1992.  From 1990 to 1992,  he was a Principal  in  Corporate  Finance with
Montgomery Securities,  and from 1988 to 1990 he was a Vice  President-Corporate
Finance at Alex. Brown and Sons.
Mr. Dupree is also a director of Care Systems, Inc.

        Dr. John B. Elstrott, 48, has served as a director of the Company  since
February 1995.  Dr.  Elstrott  directs the Levy  Rosenblum  Institute for Tulane
University's  A.B.  Freeman  School of Business and is on the faculty at Tulane.
Previously, he was Chief Financial Officer for Celestial Seasonings.

        Elizabeth  Cogan  Fascitelli,  38, has been  employed by the  investment
banking firm of Goldman,  Sachs & Co. since 1984, and since 1988 has served as a
Vice  President  in  that  concern's  Investment  Banking  Division,   Principal
Investment  Area.  Ms.  Fascitelli  also  serves  on the Board of  Directors  of
Neuromedical Systems, Inc.

        Avram J.  Goldberg,  67,  has been the  Chairman  of the  Board of AVCAR
Group, Ltd., a consulting firm specializing in the retail industry,  since 1989.
Prior to joining AVCAR Group,  Ltd, Mr.  Goldberg  served in various  capacities
with The Stop & Shop  Companies,  Inc., a  supermarket  and discount  department
store  company,  including  most recently as the Chairman of the Board and Chief
Executive Officer. Mr. Goldberg also serves as a director of Ekco Group, Inc.

        Mr. Fred Chico Lager, 42, is a business consultant and currently serving
as Interim CEO for Ergomedics, Inc., a back support system manufacturer.  He was
General Manager and Treasurer of Ben & Jerry's Homemade, Inc. from 1982 to 1988,
and the company's  President and CEO from 1988 to 1991. He continues to serve as
a member of Ben & Jerry's Homemade, Inc. Board of Directors.

        Linda A. Mason,  42, has served as a director of the Company  since July
1992. She is the co-founder of Bright Horizons Children's  Centers,  Inc., which
operates work-site child care centers,  and has served as its President for more
than ten years.

        Dr. Ralph Z. Sorenson, 63, is currently  Professor  Emeritus of business
administration at the University of Colorado,  Boulder and has served in various
capacities at the University of Colorado since July 1992,  including Dean of the
College of Business and  Graduate  School of Business  Administration  from July
1992 to July 1993. From 1981 to 1989, Dr. Sorenson served as President and Chief
Executive  Officer  of  Barry  Wright  Corporation,   a  diversified  industrial
manufacturing business. From 1989 to 1992, Dr. Sorenson was Adjunct Professor of
Management at the Harvard Business School.  Dr. Sorenson serves as a director of
the Polaroid  Corporation,  Houghton Mifflin Company,  Eaton Vance Incorporated,
Exabyte Corporation, Sweetwater, Inc. and Xenometrix, Inc.

        James P. Sud,  44, has served as a director of the  Company  since 1980.
Since 1977, Mr. Sud has been President of MPS Production Company, an independent
oil and gas company engaged in  exploration,  production and oil field equipment
services.

                                       9
<PAGE>

        The Company  entered into an Agreement  and Plan of Merger,  dated as of
June 17, 1996 (the "Merger Agreement"),  with Fresh Fields Markets, Inc. ("Fresh
Fields")  and a wholly  owned  subsidiary  of the  Company.  As a result  of the
transactions contemplated by the Merger Agreement,  Fresh Fields became a wholly
owned   subsidiary  of  the  Company  through  a  merger  in  which  the  former
shareholders  of Fresh Fields  exchanged their  outstanding  securities of Fresh
Fields for shares of the  Company's  common  stock.  The  Company  agreed in the
Merger  Agreement  to  allow  each  of (a) GS  Capital  Partners,  L.P.  and (b)
Carlyle-FFM Partners,  L.P., Carlyle-FFM Partners II, L.P., Carlyle-FFM Partners
III, L.P., Carlyle-Investors,  L.P., T.C. Group, L.L.C. and Carlyle-FFM Partners
VI,  L.P.  acting  collectively  (the  "Carlyle  Interests")  to  designate  one
representative  to the Company's  Board of  Directors.  Ms.  Fascitelli  and Mr.
Dupree are serving as the designees of GS Capital Partners, L.P. and the Carlyle
Interests,  respectively.  The Company further agreed in the Merger Agreement to
use  its  best   reasonable   efforts  to  cause  the   election  of  each  such
representative  to the  Company's  Board of  Directors  so long as the  group of
affiliated  shareholders  designating such representative to the Company's Board
of  Directors  beneficially  owns at least 50% of the  shares  of the  Company's
common stock issued to such group of  affiliated  shareholders  on the effective
date of the merger.

        Each non-employee director of the Company receives $3,000 for each Board
of  Directors  meeting he or she  attends  and $500 for each  telephone  meeting
called by the  Company  which is greater  than one hour in length and in which a
majority of directors participate. Each non-employee committee chair receives an
annual retainer of $1,500.  Each  non-employee  director  receives $500 for each
committee meeting attended (excluding the Nominating Committee  meetings).  Each
non-employee  director  who is a member  of the  Nominating  Committee  receives
$2,500 for each new director  recruited.  In addition,  directors are reimbursed
for  reasonable  expenses  incurred in attending  Board of  Directors  meetings.
Directors  who are  employees of the Company are not paid any separate  fees for
serving as directors.

        The Board of Directors  held five  meetings in fiscal 1996.  No director
attended  fewer  than 75% of the  meetings  of the  Board  (and  any  committees
thereof) which they were required to attend.

Certain Transactions

        John Mackey,  Peter Roy and Glenda Flanagan,  executive  officers of the
Company,  own  approximately  11.7% in the aggregate of  BookPeople,  Inc. which
leases  facilities  from the Company.  The lease is for a period of 15 years and
provides for  aggregate  annual  minimum rent of  approximately  $582,000,  with
increases  every 5 years.  In fiscal 1996,  the Company  received  approximately
$582,000 in rental income from this lease.

Committees of the Board of Directors

        During  fiscal 1996,  the Audit and Finance  Committee  was comprised of
James P. Sud  (Chair),  Linda A. Mason,  Dr. John B.  Elstrott  and Fred "Chico"
Lager.  The Committee is empowered to recommend to the Board the  appointment of
the Company's  independent public accountants and to periodically meet with such
accountants  to  discuss  their  fees,  audit and  non-audit  services,  and the
internal  controls  and audit  results  for the  Company.  The Audit and Finance
Committee also is empowered to meet with the Company's  accounting  personnel to
review accounting policies and reports. The Audit and Finance Committee met four
times during fiscal 1996.

                                       10
<PAGE>

        During  fiscal 1996, the Compensation  Committee  was  comprised  of Dr.
Cristina G. Banks  (Chair),  Avram J. Goldberg,  and Dr. Ralph Z. Sorenson.  The
Compensation  Committee is empowered to administer  the  Company's  stock option
plans and other  compensation  plans. The  Compensation  Committee met two times
during fiscal 1996.

        During fiscal 1996, the Nominating Committee was comprised of James P.
Sud(Chair), Linda A. Mason and Dr. Cristina G. Banks. The Nominating  Committee,
which did not meet in fiscal 1996,  recommends to the Board  qualified  nominees
for election to the Board. The Nominating  Committee considers  suggestions from
many  sources,   including  shareholders,   regarding  possible  candidates  for
director. Such suggestions,  together with appropriate biographical information,
should be submitted to the Secretary of the Company.

Compensation Committee Interlocks and Insider Participation

        No  executive  officer  of  the  Company  served  as  a  member  of  the
Compensation  Committee (or other board committee  performing  similar functions
or, in the absence of any such  committee,  the entire  board of  directors)  of
another corporation,  one of whose executive officers served on the Compensation
Committee.  No executive  officer of the Company served as a director of another
corporation,  one  of  whose  executive  officers  served  on  the  Compensation
Committee.  No  executive  officer  of the  Company  served  as a member  of the
Compensation Committee (or other board committee performing equivalent functions
or, in the absence of any such  committee,  the entire  board of  directors)  of
another corporation, one of whose executive officers served as a director of the
Company. Executive Compensation

        The following table sets forth information  concerning cash compensation
paid or accrued by the Company during the three-year  period ended September 29,
1996 to or for the Company's Chief Executive  Officer and the four other highest
compensated  executive officers of the Company whose total compensation exceeded
$100,000.



                                       11
<PAGE>
<TABLE>
<CAPTION>
<S>                                                                            <C>               <C>
                                                                                                  Company
                                                                             Other Annual         Stock
Name and Principal Position            Year       Salary(1)       Bonus     Compensation(2)       Options
- ---------------------------            ----       ---------       -----     ---------------       -------

Mr. Mackey                             1996      $145,000      $52,524          $500               9,000
CEO                                    1995       130,000            0           250               4,000
                                       1994       125,000       29,000           250              14,000

Mr. Roy                                1996      $130,000      $67,897          $500              19,000
President                              1995       120,000            0           250               4,000
                                       1994       110,000       24,000           250              14,000

Ms. Flanagan                           1996      $115,000      $78,700          $500               9,000
CFO                                    1995       105,000            0           250               4,000
                                       1994        95,000       17,700           250               4,000

Mr. Cundiff (3)                        1996      $135,000      $62,796          $500              29,000
Regional President

Mr. Hitt                               1996      $150,000      $47,707        $8,035(4)           31,100
Regional President                     1995       125,000            0           250               4,000
                                       1994       114,000            0           250              13,000

</TABLE>

(1)  The Company has a policy that limits the cash  compensation paid in any one
     year to any officer to eight times the average full time salary of all Team
     Members.  Amounts earned in excess of the salary limitation may be deferred
     to the next year, subject to certain restrictions. 

(2)  Except as otherwise indicated,  the amounts indicated reflect the Company's
     contributions on behalf of the persons indicated to the Whole Foods Market,
     Inc.  Savings Plan and Trust. In 1996, the Company's  contribution was paid
     in shares of the  Company's  common  stock.  The amount  indicated for 1996
     represents  the market  value of such  stock.  

(3)  Mr.  Cundiff was not an executive  officer prior to fiscal 1995 and did not
     earn more than $100,000 prior to fiscal 1996.

(4)  Of  the  amount  indicated,   $7,535  represents  reimbursement  of  moving
     expenses.

Section 16(a) Beneficial Ownership Reporting Compliance

         Under the securities laws of the United States, the Company's directors
and  executive  officers,  and  persons  who own more than 10% of the  Company's
common stock,  are required to report their  initial  ownership of the Company's
common stock and any subsequent  changes in that ownership to the Securities and
Exchange Commission. Specific due dates have been established for these reports,
and the Company is required to disclose in this proxy  statement  any failure to
file by these dates. Based solely upon a review of Forms 3, 4 and 5 furnished to
the  Company,  the Company  believes  that all of its  directors,  officers  and
applicable shareholders timely filed these reports. Option Plans

         The following table sets forth certain  information with respect to the
options  granted  during the year ended  September  29,  1996 to each  executive
officer of the Company listed in the Summary  Compensation Table set forth under
the caption "Executive Compensation."

                                       12
<PAGE>
<TABLE>
<CAPTION>
<S>                                                                               <C>             <C>
                                 
                                 Percent of                                         Potential Realizable Value
                                 Total Options                                      at Assumed Annual Rates of
                                Granted to                                           Stock Price Appreciation
                                 Employees in     Exercise or                            for Option Term (1)
                      Options      Fiscal           Base Price      Expiration                                    
      Name           Granted #      Year             $/Sh              Date              5%              10%
      ----           ---------  --------------    ------------      ----------      --------------------------
                       

Mr. Mackey               4,000                      $17.375           03/12/03        $ 28,293         $ 65,936
                         5,000                      $27.625           06/13/03        $ 56,231         $131,042
                                                                                       -------          -------
                         9,000       1.2%                                             $ 84,524         $196,978

Mr. Roy                  5,000                      $14.250           01/11/03        $ 29,006         $ 67,596
                         4,000                      $17.375           03/12/03        $ 28,293         $ 65,936
                        10,000                      $27.625           06/13/03        $112,461         $262,083
                                                                                       -------          -------
                        19,000       2.6%                                             $169,760         $395,615

Ms. Flanagan             4,000                      $17.375           03/12/03        $ 28,293         $ 65,936
                         5,000                      $27.625           06/13/03        $ 56,231         $131,042
                                                                                       -------          -------
                         9,000       1.2%                                             $ 84,524         $196,978

Mr. Cundiff             25,000                      $14.250           01/11/03        $145,030         $337,980
                         4,000                      $17.375           03/12/03        $ 28,293         $ 65,936
                                                                                       -------          -------
                        29,000       3.9%                                             $173,323         $403,916

Mr. Hitt                 1,100                      $17.375           03/12/03        $  7,781         $ 18,132
                        30,000                      $27.625           06/13/03        $337,384         $786,249
                                                                                       -------          -------
                        31,100       4.2%                                             $345,165         $804,381

</TABLE>

- -----------
(1)      The 5% and 10% assumed annual rates of appreciation are mandated by the
         rules of the Securities and Exchange  Commission and do not reflect the
         Company's  estimates or  projections  of future prices of the shares of
         the Company's common stock.  There can be no assurance that the amounts
         reflected in this table will be achieved.

         The following table sets forth certain information with respect to the
         options  exercised by the  executive  officers  named above during the
         year ended September 29, 1996 or held by such persons at September 29,
         1996.  The number of  options  held at  September  29,  1996  includes
         options  granted under the 1992 Option Plan for Team Members and under
         the 1987 Option and Incentive  Plan (the "1987  Plan").  The 1987 Plan
         was terminated by the Company in 1992, except as to options previously
         granted.

                                       13
<PAGE>
<TABLE>
<CAPTION>
<S>                                                                               <C>           <C>
                                                                                        Value of Unexercised
                     Shares                           Number of Unexercised           In-the-Money Options (1)
                    Acquired         Value          Options at Sept. 29, 1996             at Sept. 29, 1996
      Name         on Exercise    Realized (1)    Exercisable     Unexercisable     Exercisable     Unexercisable
      ----         -----------    ------------    -----------     -------------     -----------     -------------


Mr. Mackey              30,000       $537,750          63,800            22,200     $ 1,398,000     $     169,350
Mr. Roy                 30,000       $866,850          20,800            40,200     $   149,400     $     277,350
Ms. Flanagan                 0              0          63,800            22,200     $ 1,420,500     $     169,350
Mr. Cundiff                  0              0          22,500            44,000     $   443,013     $     546,175
Mr. Hitt                 2,000      $  41,490          45,000            58,056     $   912,750     $     454,866

</TABLE>


(1)  Based  upon the  closing  price  of the  common  stock  of  Whole  Foods on
     September 27, 1996, which price was $27.25 per share.

     The Company also maintains the 1992 Stock Option Plan for Outside  Director
(the "Directors Plan") which is to provide  independent,  outside directors with
an incentive  for serving as a director by providing a  proprietary  interest in
the Company through the granting of options. A total of 200,000 shares of common
stock are subject to the Directors Plan. Upon election to the Board of Directors
of the Company,  each eligible  director is granted an option to purchase 10,000
shares  effective as of the date of such  election.  Each eligible  director who
served on the Company's Board of Directors for the previous year will be granted
an option on the date of the Annual Meeting of shareholders, if such director is
re-elected, to purchase 2,000 shares of common stock.

     The options granted under the Directors Plan are not entitled to "incentive
stock option"  treatment for federal  income tax  purposes.  Accordingly,  under
certain  federal  income tax laws,  an optionee upon exercise of an option under
the Directors Plan will recognize ordinary income equal to the fair market value
of the stock on the date of exercise minus the exercise price.

     Grants of options thereunder to non-employee  directors of the Company will
be exempt from the operation of Section 16(b) of the Securities  Exchange Act of
1934,  provided the Directors  Plan continues to be  administered  in accordance
with the  applicable  rules  and  regulations  of the  Securities  and  Exchange
Commission.  Section  16(b)  provides for the recovery by the Company of profits
made by officers and directors on short-term trading in shares of common stock.

                                       14
<PAGE>
Retention Agreements

     Since November 1991, the Company has entered into Retention Agreements with
the  executive  officers of the Company or its  subsidiaries  which  provide for
certain  benefits upon an involuntary  termination of employment  other than for
cause after a "Triggering  Event." A Triggering  Event  includes a merger of the
Company  with and into an  unaffiliated  corporation  if the  Company is not the
surviving  corporation or the sale of all or substantially  all of the Company's
assets. The benefits to be received by the executive officer whose employment is
terminated  after a Triggering Event occurs include receipt of his or her annual
salary  through the one-year  period  following the date of the  termination  of
employment and the immediate vesting of any outstanding stock options granted to
such executive officer.

STOCK PRICE PERFORMANCE

          Set forth below is a line graph indicating the stock price performance
of the  Company's  common stock for the period  beginning  January 23, 1992 (the
date of the Company's  initial public offering) and ending September 29, 1996 as
contrasted  with the NASDAQ  Composite  Index and the S & P Retail  Food  Stores
Index.  The graph  assumes that $100 was invested at the beginning of the period
and has been  adjusted for any stock  dividends  distributed  after  January 23,
1992. No cash dividends have been paid during this period.

                             SHAREHOLDERS' PROPOSALS

          Any  proposals  that  shareholders  of  the  Company  desire  to  have
presented  at the 1998 annual  meeting of  shareholders  must be received by the
Company at its principal executive offices no later than October 17, 1997.

                                  MISCELLANEOUS

          The  accompanying  proxy is being  solicited on behalf of the Board of
Directors of the  Company.  The expense of  preparing,  printing and mailing the
form of proxy and the material used in the solicitation thereof will be borne by
the  Company.  In addition to the use of the mails,  proxies may be solicited by
personal  interview,  telephone and facsimile by directors and regular  officers
and  employees  of the  Company.  Arrangements  may also be made with  brokerage
houses and other  custodians,  nominees and  fiduciaries  for the  forwarding of
solicitation  material to the beneficial  owners of stock held of record by such
persons,  and the  Company  may  reimburse  them  for  reasonable  out-of-pocket
expenses incurred by them in connection therewith.

                                                       By Order of the Board of
                                                       Directors


                                                       Glenda Flanagan
                                                       Secretary


Austin, Texas
February 14, 1997


                                       15
<PAGE>

                      REPORT OF THE COMPENSATION COMMITTEE

         The  Company's  Compensation  Committee  is  empowered  to  review  and
recommend  to  the  full  Board  of  Directors  the  annual   compensation   and
compensation procedures for all executive officers of the Company. The Committee
also administers the Company's stock option plans and team member stock purchase
plan.

         Annual  executive  officer  compensation  consists  of  a  base  salary
component and an incentive component. The Company's publicly stated policy is to
limit cash  compensation  paid to any executive  officer in any calendar year to
ten times the average  full-time  salary of all team members.  Amounts earned in
excess of the salary cap may be  deferred  to the next year,  subject to certain
restrictions.  All compensation  decisions are subject to the  implementation of
this policy. Subject to the foregoing,  the Committee considers numerous factors
including the Company's financial  performance,  the individual  contribution of
each  executive  officer,  compensation  practices of  comparable  companies and
general  economic  factors.  Stock price  performance  has not been an important
consideration  in  determining  annual  compensation,  because  the price of the
Company's  common stock is subject to a variety of factors outside the Company's
control.

         The base salary levels for the  executive  officers of the Company were
increased  between 6% and 80% in  calendar  1996 over  calendar  1995.  The most
significant  determinants  in these increases were (i) the level of revenues and
net income  achieved by the Company  and by its  operating  regions and (ii) the
growth of its  operating  regions and  increased  level of  responsibilities  of
certain of the executive officers.

         All of the Company's  executive  officers  participate  in an incentive
compensation  plan.  The  incentive  compensation  paid to the  Chief  Executive
Officer,  President,  Chief Financial Officer and Chief Information  Officer for
fiscal 1996 was based upon the  increase in earnings  per share of the  Company.
The incentive  compensation  paid to the Regional  Presidents was based upon the
earnings,  new store  performance  and return on assets achieved by the specific
geographic  region of the Company which  corresponds to the executive's  area of
responsibilities.  Additionally,  executive  officers  may receive  special cash
bonuses or option  grants at the  discretion  of the  Compensation  Committee in
connection  with  relocations  from one  region to  another,  or for  successful
completion of special  projects.  Fiscal 1996  incentive  compensation  averaged
approximately  30% of the total  cash  compensation  received  by the  executive
officers.

         The Company's  executive  officers also have received grants of options
under the stock option plans of the Company.  The  Committee  believes  that the
grant of options enables the Company to more closely align the economic interest
of the  executive  officers  to those of the  shareholders.  The  level of stock
option  grants to  executive  officers is based  primarily  upon their  relative
positions  and  responsibilities  within  the  Company.  Grants  are  made  on a
discretionary rather than formula basis by the Committee.
         For calendar  1996,  the Committee  recommended an increase in the base
salary of Mr. Mackey,  chief executive officer of the Company,  from $130,000 to
$145,000.  The  increase was intended to  recognize  Mr.  Mackey's  contribution
toward the (i) significant growth of the Company, (ii) increase in net income of
the Company in fiscal 1996 over fiscal 1995 and (iii)  relative  position of the
Company in the natural foods  industry.  The Committee was also cognizant of the
generally  higher level of base  salaries  paid to chief  executive  officers of
comparable  sized companies.  Mr. Mackey's  incentive  compensation  represented
approximately  26% of his total cash compensation for fiscal 1996. During fiscal
1996,  Mr. Mackey was awarded  options to purchase  9,000 shares of common stock
under the Company's incentive stock option plan.


Compensation Committee

Dr. Cristina G. Banks (Chair)
Avram J. Goldberg
Dr. Ralph Z. Sorenson



                                       16
<PAGE>




                                      PROXY
                            WHOLE FOODS MARKET, INC.


         The undersigned hereby (a) acknowledges receipt of the Notice of Annual
Meeting of Shareholders  of Whole Foods Market,  Inc. (the "Company") to be held
on March 24, 1997, in San Francisco,  California at 10:00 a.m.,  local time, and
the Proxy  Statement in connection  therewith,  and (b) appoints John Mackey and
Glenda  Flanagan,  and each of them, his proxies with full power of substitution
and revocation, for and in the name, place and stead of the undersigned, to vote
upon and act with  respect to all of the shares of Common  Stock of the  Company
standing in the name of the undersigned or with respect to which the undersigned
is entitled to vote and act at said meeting or at any adjournment  thereof,  and
the undersigned directs that his proxy be voted as follows:

ELECTION OF DIRECTORS

     FOR nominees listed below except as marked to the contrary below
- ----

     WITHHOLD AUTHORITY to vote for all nominees listed below
- ----

Dr. Cristina G. Banks,  David W. Dupree,  Dr. John B. Elstrott,  Elizabeth Cogan
Fascitelli,  Avram J.  Goldberg,  Fred "Chico" Lager,  John P. Mackey,  Linda A.
Mason, Dr. Ralph Z. Sorenson, James P. Sud

INSTRUCTION:  To withhold  authority to vote for any individual  nominee,  write
              that nominee's name in the space below.

     If more than one of the proxies listed on the reverse side shall be present
in person or by  substitute  at the  meeting  or any  adjournment  thereof,  the
majority  of said  proxies  so  present  and  voting,  either  in  person  or by
substitute, shall exercise all of the powers hereby given.

     THIS  PROXY  WILL  BE  VOTED  AS  SPECIFIED  ON  THE  REVERSE  SIDE.  IF NO
SPECIFICATION IS MADE, THIS PROXY WILL BE VOTED FOR ALL NOMINEES FOR DIRECTORS.

     The  undersigned  hereby revokes any proxy or proxies  heretofore  given to
vote upon or act with respect to such stock and hereby ratifies and confirms all
that said proxies, their substitutes,  or any of them, may lawfully do by virtue
hereof.

     THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF THE COMPANY.

                                             Dated:_____________________________


                                             -----------------------------------
                                                           Signature


                                             -----------------------------------
                                                   (Signature if held jointly)

                                            Please date the  proxy and sign your
                                            name exactly as it appears  hereon.
                                            Where there is more than one owner,
                                            each should sign. When signing as an
                                            attorney, administrator, executor, 
                                            guardian or trustee, please add your
                                            title as such. If executed by a
                                            corporation, the proxy should  be
                                            signed by a duly authorized officer.
                                            Please sign the proxy and return it 
                                            promptly whether or not you expect
                                            to attend the meeting. You may
                                            nevertheless vote in person if you
                                            do attend.






                                       17
<PAGE>


                                                      
(214) 922-4122


                               February 14, 1997


Securities and Exchange Commission
Judiciary Plaza
430 Fifth Street
Washington, D.C.  20549

          RE:  Whole Foods Market, Inc.
               SEC File No. 0-19797

Dear Sir or Madam:

     On behalf of Whole Foods Market, Inc. (the "Company"),  I have enclosed the
Company's definitive proxy materials. The Company anticipates that copies of the
definitive  form of proxy  materials will be mailed to  shareholders on February
14, 1997.

     If you should have any questions,  please do not hesitate to call me at the
above referenced number.


                                             Very truly yours, 



  
                                             Susan Henderson




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