WHOLE FOODS MARKET INC
S-3, 1997-05-23
GROCERY STORES
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      As filed with the Securities and Exchange Commission on May 23, 1997
                              Registration No. 333-


                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM S-3

             REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933

                            WHOLE FOODS MARKET, INC.
             (Exact name of registrant as specified in its charter)

                                      Texas
                            (State of incorporation)
                                   74-1989366
                      (I.R.S. employer identification no.)
                        601 N. Lamar Boulevard, Suite 300
                               Austin, Texas 78703
                                  512-477-4455
               (Address, including zip code, and telephone number,
                 including area code, of registrant's principal
                               executive offices)

                               Glenda J. Flanagan
                             Chief Financial Officer
                            Whole Foods Market, Inc.
                               Austin, Texas 78703
                                  512-477-4455
     (Name, address including zip code, and telephone number, including area
                          code, of agents for service)

                                    Copy to:
                                Bruce H. Hallett
                            Crouch & Hallett, L.L.P.
                         717 N. Harwood St., Suite 1400
                               Dallas, Texas 75201
                                 (214) 953-0053


        Approximate date of commencement of proposed sale to the public: As soon
as practicable after the effective date of this Registration Statement.
        If the only securities  being  registered on this Form are being offered
pursuant to dividend or interest  reinvestment plans, please check the following
box.
        If any of the securities being registered on this Form are to be offered
on a delayed or continuous  basis  pursuant to Rule 415 under the Securities Act
of 1933,  other than  securities  offered only in  connection  with  dividend or
interest reinvestment plans, check the following box. [x]
        If this Form is filed to register additional  securities for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list  the  Securities  Act  registration  statement  number  of the  earlier
effective registration statement for the same offering.
        If this Form is a post-effective amendment filed pursuant to Rule 462(c)
under the  Securities  Act,  check the following box and list the Securities Act
registration  statement number of the earlier effective  registration  statement
for the same offering.

        If delivery of the  prospectus  is expected to be made  pursuant to Rule
434, please check the following box.

                         CALCULATION OF REGISTRATION FEE

                                        Proposed       Proposed
                                        Maximum        Maximum
Title of Each           Amount          Offering       Aggregate    Amount of
Class of Securities     Being           Price          Offering     Registration
Being Registered        Registered      Per Share(1)   Price        Fee
Common Stock,           399,903 shares  $ 28.50        $11,397,236  $3,454
   no par value
     
     (1)  Estimated  solely  for  purposes  of  calculating  the  amount  of the
registration fee pursuant to the provisions of Rule 457(c).


        The registrant hereby amends this registration statement on such date or
dates as may be necessary to delay its effective date until the registrant shall
file a further  amendment  which  specifically  states  that  this  registration
statement shall  thereafter  become effective in accordance with Section 8(a) of
the  Securities  Act of 1933 or until the  registration  statement  shall become
effective on such date as the Commission,  acting pursuant to said Section 8(a),
may determine.


<PAGE>



                    Subject to Completion, dated May 23, 1997


                                 399,903 Shares

                            WHOLE FOODS MARKET, INC.

                                  COMMON STOCK


     The 399,903  shares (the  "Shares") of common stock,  no par value ("Common
Stock"),  of Whole Foods Market,  Inc., a Texas  corporation  (the  "Company" or
"Whole  Foods   Market"),   offered   hereby  are  being  sold  by  the  Selling
Shareholders.  See "Selling  Shareholders."  The Company will not receive any of
the proceeds from the sale of the Shares offered hereby.

     The Shares may be offered by the Selling  Shareholders from time to time in
open market  transactions (which may include block transactions) or otherwise in
the  over-the-counter  market through the Nasdaq National Market,  or in private
transactions  at prices  relating to  prevailing  market prices or at negotiated
prices.  The Selling  Shareholders  may effect such  transactions by selling the
Shares  to or  through  broker-dealers,  and  such  broker-dealers  may  receive
compensation  in the form of  discounts,  concessions  or  commissions  from the
Selling   Shareholders   and/or   purchasers   of  the   Shares  for  whom  such
broker-dealers may act as agent or to whom they sell as principal or both (which
compensation  as to a particular  broker-dealer  might be in excess of customary
commissions).   The  Selling   Shareholders  and  any  broker-dealer  acting  in
connection  with the sale of the  Shares  offered  hereby  may be  deemed  to be
"underwriters" within the meaning of the Securities Act of 1933, as amended (the
"Act"),  in which event any discounts,  concessions  or commissions  received by
them,  which  are not  expected  to  exceed  those  customary  in the  types  of
transactions  involved,  or any profit on resales of the Shares by them,  may be
deemed to be  underwriting  commissions or discounts under the Act. The offering
contemplated hereby will terminate as to the Shares upon the earlier to occur of
the sale of all the Shares or June ___, 1998,  pursuant to certain agreements to
which the Company and each of the Selling Shareholders are parties. See "Selling
Shareholders."

     The costs,  expenses and fees incurred in connection with the  registration
of the Shares,  which are estimated to be $15,000 (excluding selling commissions
and  brokerage  fees incurred by the Selling  Shareholders)  will be paid by the
Company,  which has also agreed to indemnify certain of the Selling Shareholders
against certain liabilities, including liabilities under the Act.

     Purchasers  of the Shares  should  carefully  consider the risk factors set
forth herein. See "Risk Factors."

     The last  reported  sale price of the Common  Stock on the Nasdaq  National
Market on June ____, 1997 was $______ per share.

                               ------------------

            THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY
         THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES
                 COMMISSION NOR HAS THE COMMISSION OR ANY STATE
                SECURITIES COMMISSION PASSED UPON THE ACCURACY OR
                          ADEQUACY OF THIS PROSPECTUS.
            ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.

                                -----------------

                 The date of this Prospectus is June ___, 1997.


<PAGE>



                              AVAILABLE INFORMATION

     Whole  Foods  Market is subject to the  informational  requirements  of the
Securities  Exchange  Act of 1934 (the "1934 Act") and in  accordance  therewith
files reports and other information with the Securities and Exchange  Commission
(the "Commission").  Reports,  proxy statements and other information concerning
the  Company  can be  inspected  and copied at the public  reference  facilities
maintained by the Commission at the public  reference  facilities  maintained by
the Commission at Room 1024, 450 Fifth Street, N.W.,  Washington,  D.C. 20549; 7
World Trade Center,  Suite 1300, New York, New York 10048;  and 500 West Madison
Street,  Suite 1400,  Chicago,  Illinois  60661.  Copies of such material can be
obtained  from the  Public  Reference  Section  of the  Commission  at 450 Fifth
Street, N.W., Washington, D.C. 20549 at prescribed rates. Certain reports, proxy
statements  and other  information  filed by the Company may also be obtained at
the  Commission's  World  Wide  Web  site,  located  at  http://www.sec.gov.  In
addition,  such  material  can be  inspected  at the offices of the Nasdaq Stock
Market, Inc., 1735 K Street, N.W., Washington, D.C. 20006.

                       DOCUMENTS INCORPORATED BY REFERENCE

     The  Company's  Annual  Report  on Form  10-K  for the  fiscal  year  ended
September 29, 1996, and Quarterly  Reports on Form 10-Q for the first two fiscal
quarters  of  its  1997  fiscal  year,  each  filed  with  the  Commission,  are
incorporated in this Prospectus by reference.  All documents  subsequently filed
by the Company  pursuant to Sections  13(a),  13(c), 14 or 15(d) of the 1934 Act
prior to the termination of the offering of the Shares hereunder shall be deemed
to be incorporated  herein by reference and shall be a part hereof from the date
of the  filing  of  such  documents.  Any  statements  contained  in a  document
incorporated or deemed to be incorporated by reference herein shall be deemed to
be modified or replaced  for  purposes of this  Prospectus  to the extent that a
statement  contained  herein or in any other  subsequently  filed document which
also is or is deemed to be incorporated by reference herein modifies or replaces
such statement.  Any such statement so modified or replaced shall not be deemed,
except as so modified or replaced, to constitute a part of this Prospectus.

     Whole Foods Market will provide  without  charge to each person,  including
any beneficial  owner,  to whom a Prospectus is delivered,  upon written or oral
request  of such  person,  a copy of the  documents  incorporated  by  reference
herein,  other than exhibits to such documents not specifically  incorporated by
reference.  Such requests should be directed to Whole Foods Market, Inc., 601 N.
Lamar Boulevard,  Suite 300,  Austin,  Texas 78703,  Attention:  Chief Financial
Officer (telephone (512) 447-4455).



                                                       2


<PAGE>



                                                    THE COMPANY

     Whole Foods Market owns and operates the country's largest chain of natural
foods  supermarkets,  featuring  food  made  from  natural  ingredients  free of
unnecessary  additives.  The Company opened its first store in Austin,  Texas in
1980 and  operated 68 stores as of  September  29, 1996.  The  Company's  stores
average approximately 22,000 square feet and offer a broad selection of foods at
competitive  prices  with an  emphasis on customer  service.  In  comparison  to
traditional supermarkets,  the Company utilizes a decentralized team approach to
store operations in which pricing,  buying and merchandising  decisions are made
at the individual store level. The Company believes that this approach  promotes
a  greater  level of  employee  involvement,  resulting  in  improved  operating
efficiency, customer service, merchandising and store presentation.

     The Company has designed its stores to attract  quality-oriented  consumers
who are  interested  in  health,  nutrition,  food  safety  and  preserving  the
environment.   Product  offerings  include   organically  grown  and  high-grade
commercial produce;  grocery products and environmentally  safe household items;
meat,  poultry and seafood free of growth hormones and antibiotics;  bulk foods,
such as nuts,  candies,  dried fruit and whole  unprocessed  grains and cereals;
specialty gourmet foods;  prepared foods, such as fresh bakery goods, soups, hot
entrees  and  sandwiches;  vitamins,  body  care  products  and  cosmetics;  and
miscellaneous  items  including  books  and  magazines  emphasizing  health  and
nutrition.  In addition,  the Company offers a line of private label products to
further enhance its quality image and customer loyalty.

     Whole Foods  Market's  expansion  strategy is to open or acquire  stores in
existing  regions and in  metropolitan  areas where the Company  believes it can
become a leading natural foods supermarket retailer.

     The   Company's   competitors   currently   include   other  natural  foods
supermarkets, traditional and specialty supermarkets, other natural foods stores
and small specialty  stores.  The Company has historically  encountered  limited
competition in its geographic markets with other stores operating in the natural
foods supermarket format;  however, it has faced increased competition in recent
years from such stores,  particularly  in new markets,  and expects to encounter
additional  competition  from such  stores in its  existing  markets  and in new
markets. In addition,  traditional and specialty  supermarkets  compete with the
Company in one or more product  categories and may expand more  aggressively  in
marketing a broad range of natural foods and thereby  compete more directly with
the Company for products, customers and locations.

     Whole  Foods  Market's  principal  offices  are  located  at 601  N.  Lamar
Boulevard, Suite 300, Austin, Texas 78703, (telephone (512) 447-4455).



                                        2


<PAGE>



                                  RISK FACTORS

     The Company wishes to caution readers that the following important factors,
among  others,  could cause the actual  results of Whole Foods  Market to differ
materially from those indicated by forward-looking  statements made from time to
time in news releases,  reports, proxy statements,  registration  statements and
other written  communications,  as well as oral forward-looking  statements made
from time to time by  representatives  of the  Company.  Except  for  historical
information,  the matters discussed in such oral and written  communications are
forward looking statements that involve risks and  uncertainties,  including but
not  limited  to  general  business   conditions,   the  timely  and  successful
development and opening of new stores, the impact of competition and other risks
detailed below.

     Expansion  Strategy.  Whole Foods Market's  strategy is to expand through a
combination  of  new  store  openings  and   acquisitions  of  existing  stores.
Successful implementation of this strategy is contingent on numerous conditions,
some of which  are  described  below,  and there  can be no  assurance  that the
Company's expansion strategy can be successfully executed.

     Continued growth of Whole Foods Market will depend to a significant  degree
upon its ability to open or acquire  new stores in existing  and new markets and
to operate these stores on a successful basis.  Further, the Company's expansion
strategy is  dependent  on finding  suitable  locations,  and the Company  faces
intense  competition  with  other  retailers  for such  sites.  There  can be no
assurance  that the  Company  will be able to open or  acquire  new  stores in a
timely manner and to operate them on a successful basis. In addition,  there can
be no assurance that the Company can  successfully  hire and train new employees
and integrate  such  employees  into the programs and policies of the Company or
adapt its  distribution,  management  information and other operating systems to
the extent  necessary  to operate new or  acquired  stores in a  successful  and
profitable  manner and adequately  supply natural foods products to these stores
at competitive prices.

     There can be no  assurance  that Whole Foods  Market will  continue to grow
through  acquisitions.  To the extent the Company  further  expands by acquiring
existing  stores,  there  can  be no  assurance  that  Whole  Foods  Market  can
successfully  integrate such stores into its operations and support systems, and
that the  operations  of acquired  stores will not be adversely  affected as the
Company's  decentralized  approach to store  operations  is  introduced  to such
stores.

     The  acquisition of existing  stores and the opening of new stores requires
significant  amounts of  capital.  In the past,  the  Company's  growth has been
funded primarily  through  proceeds from public  offerings,  bank debt,  private
placements of debt and internally  generated cash flow.  These and other sources
of capital may not be available to the Company in the future.

     Quarterly  Fluctuations.  The Company's quarterly results of operations may
fluctuate  significantly  as the result of the timing of new store  openings and
the range of operating  results which may be generated from newly opened stores.
It is Whole Foods Market's  policy to expense the pre-opening  costs  associated
with a new store  opening  during  the  quarter  in which  the store is  opened.
Accordingly,  quarter to quarter  comparisons of results of operations have been
and  will be  materially  impacted  by the  timing  of new  store  openings.  In
addition,  the Company's quarterly operating results could be adversely affected
by losses from new stores, variations in the mix of product sales, price changes
in response to competitive factors,  increases in merchandise costs and possible
supply shortages, as well as by the factors listed below in "Operating Results".

     Competition.  Whole Foods  Market's  competitors  currently  include  other
natural foods stores, large and small traditional and specialty supermarkets and
grocery stores. These stores compete with

                                        3


<PAGE>



the Company in one or more  product  categories.  In addition,  traditional  and
specialty  supermarkets  are expanding  more  aggressively  in marketing a broad
range of natural  foods and  thereby  competing  directly  with the  Company for
products, customers and locations. Some of these potential competitors have been
in business longer or have greater  financial or marketing  resources than Whole
Foods  Market  and may be able to  devote  greater  resources  to the  sourcing,
promotion and sale of their products.  Increased competition may have an adverse
effect on  profitability  as the result of lower  sales,  lower  gross  profits,
and/or greater operating costs such as marketing.

     Personnel  Matters.  Whole Foods Market is  dependent  upon a number of key
management and other personnel. The loss of the services of a significant number
of key  personnel  within a short  period of time could have a material  adverse
effect  upon  the  Company.  Whole  Foods  Market's  continued  success  is also
dependent upon its ability to attract and retain qualified employees to meet the
Company's  future needs.  The Company faces  intense  competition  for qualified
personnel,  many of whom are subject to offers  from  competing  employers,  and
there can be no  assurance  that Whole Foods  Market will be able to attract and
retain such personnel. Whole Foods Market does not currently maintain key person
insurance on any employee.

     Integration  of Fresh Fields'  Operations.  Whole Foods Market  anticipates
reducing the historical  overhead expenses of Fresh Fields Market,  Inc. ("Fresh
Fields")  by  adopting  Whole  Foods  Market's  decentralized  approach to store
management.  Whole  Foods  Market  will  also  seek  to  improve  the  operating
profitability  of the Fresh Fields stores  through  enhanced  purchasing  power,
improved  utilization of  distribution  facilities and other  economies of scale
resulting  from the merger with Fresh  Fields.  There can be no  assurance  that
Whole  Foods  Market will be able to achieve  the  economies  of scale and other
operating  enhancements it seeks in the Fresh Fields  operations,  or that these
economies of scale can be achieved in a period of time currently  anticipated by
management.

     The  acquisition  of Fresh  Fields  materially  increased  the scope of the
Company's operations from 48 to 68 stores as of September 29, 1996, after giving
effect to the closing or relocation of duplicate stores.  The integration of the
Fresh  Fields  operations  into  the  Whole  Foods  Market   organization  is  a
significant  undertaking.  While Whole Foods Market has  experience in acquiring
and integrating  other  businesses into Whole Foods Market's  operations,  Fresh
Fields has a larger  number of stores and employees  and  substantially  greater
revenues  than any of the companies  previously  acquired by Whole Foods Market.
There can be no assurance  that the  operations of Fresh Fields' stores will not
be adversely  affected by the  introduction  of the  Company's  team approach to
store  operations or the response of customers to the changes in operations  and
merchandising mix made by the Company.  The integration of Fresh Fields into the
Company  will  require  the  dedication  of  management   resources   which  may
temporarily detract from attention to the day-to-day business of the Company.

     Legal  Matters.  From time to time  Whole  Foods  Market is the  subject of
various  lawsuits  arising in the  ordinary  course of  business.  Although  not
currently  anticipated  by  management,  there is  potential  for the  Company's
results to be materially  impacted by legal and settlement  expenses  related to
such lawsuits.

     Whole Foods Market is a non-subscriber to Worker's  Compensation  Insurance
in the State of Texas.  There is some potential for the Company's  results to be
materially  impacted  by  medical,  lost time and other  costs  associated  with
on-the-job injuries.

     The Company provides  partially  self-insured,  voluntary employee benefits
plans which provide health care and other benefits to  participating  employees.
The plans are  designed to provide  specified  levels of  coverage,  with excess
insurance provided by a commercial insurer. There is some potential

                                        4


<PAGE>



for Whole Foods  Market's  results to be  materially  impacted by claims made in
excess of reserves therefore.

     Informational  Picketing.   Certain  of  the  Company's  stores  have  been
subjected to informational picketing and negative publicity campaigns by members
of various local trade  unions.  These  informational  pickets and campaigns may
have the effect of lowering the sales volumes of new or existing stores.

     Operating  Results.  The Company's ability to meet expected results for any
period may be  negatively  impacted  by many  factors,  as  described  above and
including,  but not limited, to the following: (i) reductions in sales caused by
competitive issues, product availability, weather and other factors; (ii) losses
generated by new stores or higher than expected  pre-opening costs; (iii) higher
than expected costs and expenses at store,  regional and national  levels;  (iv)
lower than expected  gross margins  resulting  from the impact of competition or
other  factors;  (v) higher than  expected  interest  expense due to higher than
expected interest rates or borrowings outstanding;  and (vi) delays in new store
openings.

     Whole Foods Market's ability to increase same store sales during any period
will be directly  impacted  by  competition,  availability  of product and other
factors which are often beyond the control of the Company.


                                        5


<PAGE>



                              SELLING STOCKHOLDERS

     The table below sets forth the beneficial ownership of the Company's Common
Stock by the Selling  Stockholders at April 30, 1997, and after giving effect to
the sale of the shares of Common Stock offered hereby. Each of the persons named
below has sole voting and investment  power with respect to the shares of Common
Stock beneficially owned by him. Unless otherwise  indicated,  the share numbers
in the table below represent 1% or less of the  outstanding  Common Stock of the
Company.

                              Shares Owned     Shares Being   Shares Owned After
Name                   Before the Offering          Offered     the Offering (1)
- ----                   -------------------   --------------   ------------------

James K. Oppenheimer(2)        145,967            145,967               --
Richard Gerber(2)               26,968             26,968               --
Julie Gerber(2)                 26,968             26,968               --
The Carlyle Group(3)         1,453,935            200,000             1,253,935

- --------------

(1)  Assumes that all of the Shares offered hereby are sold.

(2)  These holders  acquired the Shares owned by them pursuant to the April 1997
     acquisition of Bread of Life, Inc. and affiliated companies.  Subsequent to
     the acquisition, Messrs. Oppenheimer and Gerber have served as the Regional
     President  and  Regional  Vice  President,  respectively,  of the  Southern
     Florida region of the Company.

(3)  The  Carlyle  Group's   beneficial   ownership   represented  7.6%  of  the
     outstanding  Common  Stock at April 30,  1997  (6.5%  after the sale of the
     Shares offered  hereby).  The Carlyle Group acquired its Shares pursuant to
     the acquisition of Fresh Fields.  David W. Dupree,  a Managing  Director of
     The  Caryle  Group,  has  served  as a  member  of the  Company's  board of
     directors  since  August  1996.  The address of The  Carlyle  Group is 1001
     Pennsylvania  Avenue,  N.W.,  Washington,  D.C.  20004.  The 200,000 Shares
     offered by The Carlyle Group are held of record by Carlyle FFM Partners VI,
     L.P.

     The Company is registering the Shares of the Selling Stockholders  pursuant
to certain registration rights granted to them pursuant to an Agreement and Plan
of Merger  entered in  connection  with such  acquisition.  The  offering of the
Shares  contemplated  hereby will  terminate on June ___,  1998, or such earlier
date as all Shares offered hereby have been sold.

                          DESCRIPTION OF CAPITAL STOCK

     The Company is authorized to issue  50,000,000  shares of Common Stock,  no
par value, of which  approximately  19,179,000 shares were outstanding as of the
close of business on April 30, 1997,  and 5,000,000  shares of Preferred  Stock,
$.01 par value ("Preferred Stock"), none of which are outstanding.

     Holders of Common  Stock are  entitled  to one vote per share on any matter
submitted to the vote of  shareholders,  and cumulative  voting is prohibited in
the election of directors.  Subject to preferences that may be applicable to any
outstanding Preferred Stock, the holders of Common Stock are entitled to receive
ratably  such  dividends,  if any, as may be  declared  from time to time by the
Board of Directors out of funds legally available therefor.  The Common Stock is
non-assessable,  not redeemable,  does not have any conversion rights and is not
subject to call.  Holders of shares of Common Stock have no preemptive rights to
maintain their  respective  percentage of ownership in future offerings or sales
of stock by the Company.


                                        6


<PAGE>



     The Company may issue  Preferred  Stock in one or more series and the Board
of Directors may designate  the dividend  rate,  voting rights and other rights,
preferences  and  restrictions  of each series.  It is not possible to state the
actual  effect of the issuance of any shares of Preferred  Stock upon the rights
of holders of the  Common  Stock  until the Board of  Directors  of the  Company
determines the specific rights of holders of such Preferred Stock. However, such
effects might include,  among other things,  restricting dividends on the Common
Stock, diluting the voting power of the Common Stock,  impairing the liquidation
rights of the Common Stock and delaying or preventing a change in control of the
Company without further action by the shareholders.

     The  Transfer  Agent  and  Registrar  for the  Common  Stock is  Securities
Transfer Corp., Dallas, Texas.

                                 LEGAL OPINIONS

     The validity of the shares of Common Stock  offered  hereby has been passed
upon by Crouch & Hallett, L.L.P., Dallas, Texas.

                                     EXPERTS

     The  consolidated  financial  statements of the Company as of September 29,
1996, and September 24, 1995, and for each of the fiscal years in the three-year
period ended September 29, 1996, have been  incorporated by reference herein and
in the  registration  statement in reliance upon the report of KPMG Peat Marwick
LLP, independent certified public accountants, incorporated by reference herein,
and upon the  authority of said firm as experts in accounting  and auditing.  To
the extent  that KPMG Peat  Marwick  LLP audits and  reports  upon  consolidated
financial  statements of the Company issued at future dates, and consents to the
use of their report thereon, such financial statements also will be incorporated
by reference herein in reliance upon their reports and said authority.

                                        7


<PAGE>



                                     PART II
                     INFORMATION NOT REQUIRED IN PROSPECTUS

Item 14.  Other Expenses of Issuance and Distribution.

        The following expenses will be paid by the Company:
Item                                                         Amount (1)

SEC registration fee                                         $ 3,454
Legal fees and expenses                                        5,000
Accounting fees                                                5,000
Miscellaneous                                                  1,546
                                                           ---------
    Total                                                    $15,000

- --------
(1)  All items other than SEC registration fee are estimated

Item 15.  Indemnification of Directors and Officers.

     Article  2.02-1  of  the  Texas  Business   Corporation  Act  provides  for
indemnification of directors and officers in certain circumstances. Reference is
made to Article VII of the Bylaws of the registrant filed as an exhibit hereto.

     The Company's  Restated Articles of Incorporation  provide that no director
shall be liable to the registrant or its  shareholders for an act or omission in
such capacity as a director, except for liability as a result of (i) a breach of
the director's  duty of loyalty to the registrant or its  shareholders,  (ii) an
act or omission not in good faith or which  involve  intentional  misconduct  or
knowing  violation of law, (iii) an transaction from which such director derived
an improper personal benefit, (iv) an act or omission for which the liability of
a director  is  expressly  provided  by law or (v) an act related to an unlawful
stock repurchase of payment of a dividend.

     An insurance policy obtained by the registrant provides for indemnification
of officers and directors of the  registrant  and certain other persons  against
liabilities and expenses  incurred by any of them in certain stated  proceedings
and under certain stated conditions.

Item 16.  Exhibits.

2(a) --- Agreement and Plan of Merger, among the registrant,  Whole Foods Market
         Group,  Inc.,  Bread of Life,  Inc., and  the shareholders of Bread of 
         Life, Inc. (1)
2(b) --- Agreement and Plan of Merger among the  Registrant,  Whole Foods Market
         Mid- Atlantic, Inc. and Fresh Fields Markets, Inc. (2)
3(a) --- Restated Articles of Incorporation of the registrant. (3)
3(b) --- Amended and Restated Bylaws of the registrant. (4)
5    --- Opinion of Crouch & Hallett, L.L.P. (1)
23(a)--- Consent of KPMG Peat Marwick LLP. (1)
23(b)--- Consent   of Crouch & Hallett,  L.L.P.  (included  in opinion  filed as
         Exhibit 5).
24   --- Power of Attorney (included on p. II-3).
- ----------------

(1)  Filed herewith.


                                      II-1


<PAGE>



(2)  Filed as an exhibit to Registration  Statement No. 333-7719 on Form S-4 and
     incorporated herein by reference.

(3)  Filed as an exhibit to Registration  Statement No. 33-69362 on Form S-3 and
     incorporated herein by reference.

(4)  Filed as an exhibit to the registrant's  annual report on Form 10-K for the
     fiscal year ended September 24, 1995, and incorporated herein by reference.

Item 17. Undertakings.

         (a)  Rule 415 Offering

                  The  registrant  hereby  undertakes  (1) to file,  during  any
         period in which offers or sales are being made of the Shares registered
         hereby, a post-effective  amendment to this  Registration  Statement to
         include  any  material   information   with  respect  to  the  plan  of
         distribution not previously disclosed in this Registration Statement or
         any material change to such information in this Registration Statement;
         (2) that,  for the  purpose  of  determining  any  liability  under the
         Securities Act of 1933,  each such  post-effective  amendment  shall be
         deemed to be a new  Registration  Statement  relating to the securities
         offered herein,  and the offering of such securities at that time shall
         be deemed to be the  initial  bona fide  offering  thereof;  and (3) to
         remove from registration by means of a post-effective  amendment any of
         the securities  being registered which remain unsold at the termination
         of the offering.

         (b)  Filings  Incorporating   Subsequent  Exchange  Act  Documents  by
               Reference

                  The  registrant   hereby  undertakes  that,  for  purposes  of
         determining any liability under the Securities Act of 1933, each filing
         of the  Company's  annual  report  pursuant to section 13(a) or section
         15(d) of the Securities  Exchange Act of 1934 (and,  where  applicable,
         each filing of an employee  benefit  plan's annual  report  pursuant to
         section  15(d)  of  the  Securities  Exchange  Act  of  1934)  that  is
         incorporated by reference in the Registration Statement shall be deemed
         to be a new Registration  Statement  relating to the securities offered
         herein,  and the  offering  of such  securities  at that time  shall be
         deemed to be the initial bona fide offering thereof.

         (c)  Indemnification for Liability under the Securities Act of 1934

                  Insofar as indemnification  for liabilities  arising under the
         Securities  Act of 1933 may be  permitted  to  directors,  officers and
         controlling  persons  of  the  registrant  pursuant  to  the  foregoing
         provisions or otherwise,  the  registrant  has been advised that in the
         opinion of the Securities and Exchange Commission such  indemnification
         is against  public  policy as expressed  in the Act and is,  therefore,
         unenforceable.  In the event that a claim for  indemnification  against
         such liabilities  (other than the payment by the registrant of expenses
         incurred or paid by a director,  officer,  or controlling person of the
         registrant  in  the  successful   defense  of  any  action,   suit,  or
         proceeding)  is  asserted by such  director,  officer,  or  controlling
         person  in  connection  with  the  securities  being  registered,   the
         registrant  will,  unless in the  opinion of its counsel the matter has
         been settled by controlling precedent, submit to a court of appropriate
         jurisdiction the question whether such indemnification by it is against
         public policy as expressed in the Act and will be governed by the final
         adjudication of such issue.

          
                                                      II-2


<PAGE>



                                   SIGNATURES

     Pursuant to the  requirements of the Securities Act of 1933, the registrant
certifies  that it has  reasonable  grounds to believe  that it meets all of the
requirements  for  filing  on Form S-3 and has  duly  caused  this  Registration
Statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized  in the  City of  Austin  and  State of Texas on the 22nd day of May,
1997.

                            WHOLE FOODS MARKET, INC.


                            By   /s/ Glenda J. Flanagan
                            -------------------------------------------
                            Glenda J. Flanagan, Chief Financial Officer

                            POWER OF ATTORNEY

     Each of the  undersigned  hereby  appoints  John P.  Mackey  and  Glenda J.
Flanagan,  and each of them (with full power to act  alone),  as  attorneys  and
agents  for the  undersigned,  with full power of  substitution,  for and in the
name, place and stead of the  undersigned,  to sign and file with the Securities
and Exchange  Commission under the Securities Act of 1933 any and all amendments
and  exhibits  to this  Registration  Statement  and  any and all  applications,
instruments  and other  documents to be filed with the  Securities  and Exchange
Commission pertaining to the registration of the securities covered hereby, with
full  power  and  authority  to do and  perform  any and  all  acts  and  things
whatsoever requisite or desirable.

     Pursuant to the  requirements  of the  Securities  Act of 1933, as amended,
this  registration  statement has been signed below by the following  persons in
the capacities and on May 22, 1997.

Signature                   Title



 /s/ John P. Mackey         Chairman of the Board
- -----------------------     and Director
John P. Mackey              (Principal Executive Officer)

 /s/ Glenda J. Flanagan     Chief Financial Officer
- -----------------------     (Principal Financial Officer and Accounting Officer)
Glenda J. Flanagan          


 /s/ Cristina G. Banks      Director
- -----------------------
Cristina G. Banks


 /s/ David W. Dupree        Director
- -----------------------
David W. Dupree


 /s/ John B. Elstrott       Director
- -----------------------
John B. Elstrott



                            
                                      II-3


<PAGE>



 /s/ Elizabeth Cogan Fascitelli                          Director
- -------------------------------
Elizabeth Cogan Fascitelli


 /s/ Avram J. Goldberg                                   Director
- -------------------------------
Avram J. Goldberg


 /s/ Fred "Chico" Lager                                  Director
- -------------------------------
Fred "Chico" Lager

                                                         Director
- -------------------------------
Linda A. Mason

                                                         Director
- -------------------------------
Ralph Z. Sorenson





                                      II-4


<PAGE>




                                                                    Exhibit 2(a)

                          AGREEMENT AND PLAN OF MERGER

     This Agreement and Plan of Merger (the  "Agreement") is made as of the 11th
day of March,  1997, by and among Whole Foods Market,  Inc., a Texas corporation
(the  "Parent");  Whole Foods Market Group,  Inc., a Delaware  corporation  (the
"Subsidiary"); Bread of Life, Inc., a Florida corporation ("BOL"); Bread of Life
Plantation, Inc., a Florida corporation ("BOLP"); Bread of Life - Coral Springs,
Inc.,  a Florida  corporation  ("BOLC"  and,  together  with BOL and  BOLP,  the
"Company");  James Oppenheimer  ("Oppenheimer");  Richard Gerber ("R.  Gerber");
Julie Gerber ("J.  Gerber" and,  together with  Oppenheimer  and R. Gerber,  the
"Shareholders").

     In consideration of the mutual covenants and agreements  contained  herein,
the parties hereto covenant and agree as follows:

1.   THE MERGER.

     1.1. Merger. In accordance with the provisions of the business  corporation
laws of the States of Florida and Delaware at the Effective Date (as hereinafter
defined),  each of BOL,  BOLP and BOLC shall be merged (the  "Merger")  into the
Subsidiary,   and  the  Subsidiary  shall  be  the  surviving  corporation  (the
"Surviving  Corporation")  and as such shall continue to be governed by the laws
of the State of Delaware.

     1.2.  Continuing  of Corporate  Existence.  Except as may  otherwise be set
forth herein, the corporate  existence and identity of the Subsidiary,  with all
its purposes,  powers,  franchises,  privileges,  rights and  immunities,  shall
continue  unaffected and unimpaired by the Merger,  and the corporate  existence
and  identity  of the  Company,  with  all  its  purposes,  powers,  franchises,
privileges,  rights and  immunities,  at the Effective Date shall be merged with
and into that of the Subsidiary,  and the Surviving  Corporation shall be vested
fully therewith and the separate corporate existence and identity of the Company
shall thereafter cease except to the extent continued by statute.

     1.3. Effective Date. The Merger shall become effective upon the issuance of
a certificate of merger (the "Effective Date") by each of the Secretary of State
of the State of  Delaware  and the  Secretary  of State of the State of  Florida
subsequent to the filing on the Closing Date (as defined herein) of Certificates
of Merger with the  Secretary of State of the State of Delaware  pursuant to the
Delaware General Corporation Law and with the Secretary of State of the State of
Florida pursuant to the business corporation laws of the state of Florida.


                                        1

<PAGE>



     1.4. Corporate Government.

                  (a) The Certificate of Incorporation of the Subsidiary,  as in
effect on the Effective Date,  shall continue in full force and effect and shall
be the Certificate of Incorporation of the Surviving Corporation.

                  (b) The  Bylaws  of the  Subsidiary,  as in  effect  as of the
Effective Date,  shall continue in full force and effect and shall be the Bylaws
of the Surviving Corporation.

                  (c) The members of the Board of Directors  and the officers of
the  Surviving  Corporation  shall be the persons  holding  such  offices in the
Subsidiary  as of the  Effective  Date.  None of the  members  of the  Board  of
Directors  or the  officers of the Company as of the date  hereof  shall  become
members  of the  Board of  Directors  or  executive  officers  of the  Surviving
Corporation upon the Effective Date.

     1.5.  Rights and  Liabilities of the Surviving  Corporation.  The Surviving
Corporation shall have the following rights and obligations:

                  (a) The  Surviving  Corporation  shall  have  all the  rights,
privileges  immunities  and  powers  and shall be  subject to all the duties and
liabilities of a corporation organized under the laws of the State of Delaware.

                  (b) The Surviving Corporation shall possess all of the rights,
privileges  immunities and franchises,  of either a public or private nature, of
the Company and the Subsidiary and all property,  real,  personal and mixed, and
all debts due on whatever  account,  including  subscription to shares,  and all
other choses in action,  and every other  interest of or belonging or due to the
Company  and the  Subsidiary  shall be taken  and  deemed to be  transferred  or
invested in the Surviving Corporation without further act or deed.

                  (c) At the Effective  Date,  the Surviving  Corporation  shall
thenceforth be responsible and liable for all liabilities and obligations of the
Company  and the  Subsidiary,  and any claim  existing  or action or  proceeding
pending by or against the  Subsidiary or the Company may be prosecuted as if the
Merger had not occurred,  or the Surviving Corporation may be substituted in its
place.  Neither the rights of  creditors  nor any liens upon the property of the
Subsidiary or the Company shall be impaired by the Merger.

     1.6.  Closing.  Consummation  of  the  transactions  contemplated  by  this
Agreement (the  "Closing")  shall take place at the offices of Parent in Austin,
Texas  commencing as soon as possible after the execution of this Agreement when
each of the other  conditions  set forth in Articles 6 and 7 have been satisfied
or waived, and

                                        2

<PAGE>



shall proceed promptly to conclusion,  or at such other place,  time and date as
shall be fixed by mutual  agreement  between Parent and the Company.  The day on
which the Closing shall occur is referred to herein as the "Closing  Date." Each
party will cause to be prepared,  executed and delivered  Certificates of Merger
to be filed with the  Secretary of State of Delaware and the  Secretary of State
of Florida and all other appropriate and customary documents as any party or its
counsel may reasonably  request for the purpose of consummating the transactions
contemplated by this Agreement. All actions taken at the Closing shall be deemed
to have been taken  simultaneously  at the time the last of any such  actions is
taken or completed.

     1.7. Tax  Consequences.  It is intended that the Merger shall  constitute a
reorganization within the meaning of Section 368 of the Internal Revenue Code of
1986, as amended (the "Code"),  and that this Agreement shall constitute a "plan
of reorganization" for the purposes of Section 368 of the Code.

     1.8.  Pooling of Interests.  It is the intention of the parties hereto that
the Merger  will be treated  for  financial  reporting  purposes as a pooling of
interests.

2.   CONVERSION OF SHARES.

     2.1.  Conversion  of Company  Shares.  The  manner and basis of  converting
common stock, no par value, of BOL ("BOL Common Stock"),  common stock, $.50 par
value, of BOLP ("BOLP Common Stock"),  and common stock, $.50 par value, of BOLC
("BOLC  Common  Stock" and,  together  with the BOL and BOLC Common  Stock,  the
"Company  Common  Stock") into common stock,  no par value,  of Parent  ("Parent
Common Stock") at the time of the Closing, shall be as follows:

          (a) The  outstanding  shares of Company  Common Stock in the aggregate
     and on a fully diluted basis shall at the Effective  Date, by virtue of the
     Merger  and  without  any  action  on the part of the  holder  thereof,  be
     converted  into such  number of shares of Parent  Common  Stock  (the "Base
     Purchase  Price")  as is  equal to (i) the  Company  Enterprise  Value  (as
     defined  herein)  divided  by (ii)  the  Determination  Price  (as  defined
     herein).

          (b) The "Company Enterprise Value" shall be equal to (i) $5.75 million
     minus  (ii)  the  amount  of  long-term  indebtedness   (including  current
     maturities thereof) of the Company (whether to financial institutions,  the
     Shareholders   or  other  third  parties)  as  of  the  Closing  Date.  The
     "Determination  Price"  shall be equal to  $20.26  per share  (the  average
     closing price of Parent Common Stock (as reported by the Southwest  Edition
     of The Wall Street Journal) on the Nasdaq National Market System for the 30
     trading days ended March 12, 1997).


                                        3

<PAGE>



          (c) The Base Purchase Price shall be allocated among the  Shareholders
     in  accordance  with the ownership  percentages  set forth  opposite  their
     signatures  to this  Agreement.  No scrip or  fractional  shares  of Parent
     Common Stock shall be issued in the Merger. All fractional shares of Parent
     Common  Stock to which a  Shareholder  of the Company  would  otherwise  be
     entitled with respect to each certificate representing Company Common Stock
     issued  pursuant to this  Agreement  shall be  aggregated.  If a fractional
     share results from such  aggregation,  such Shareholder  shall be entitled,
     after the  issuance of such  Company  Common  Stock or Positive  Adjustment
     Shares, to receive from Parent an amount in cash in lieu of such fractional
     share, based on the Determination Price.

     2.2. Issuance of Positive Adjustment Shares. Subject to the requirements of
this Section 2.2, Parent shall issue and deliver to the Shareholders  additional
shares of Parent Common Stock  ("Positive  Adjustment  Shares"),  as required in
accordance with the following:

          (a) Not later than 120 days after the Closing,  the Parent, at its own
     cost,  shall prepare and deliver to the  Shareholders an unaudited  balance
     sheet of the Company as of the Closing Date (the "Closing  Balance Sheet"),
     prepared in  accordance  with  generally  accepted  accounting  principles,
     applied  consistently  with the Company's past practices.  The Shareholders
     shall permit  Parent and its  accountants  to  participate  in the physical
     inventory of the  Supermarkets  (as defined  herein) as of the Closing Date
     for the purpose of preparing the Closing Balance Sheet.

          (b) In connection  with preparing the Closing  Balance  Sheet,  Parent
     shall determine the Net Book Value (as defined herein) of the Company as of
     the Closing Date (the "Closing  Date  Value"),  which shall be set forth on
     the Closing Balance Sheet. For purposes of this Agreement, "Net Book Value"
     shall mean the  difference  of (i) total  assets of the  Company  less (ii)
     total liabilities of the Company,  as computed in accordance with generally
     accepted  accounting  principles  consistently  applied.  For  purposes  of
     determining the inventory component of Net Book Value, inventories shall be
     valued at the lower of cost or market.  Cost shall be calculated  using the
     retail  inventory  method as  follows:  (i) all  inventory  items  shall be
     physically  counted;  (ii) the actual item count shall be multiplied by the
     retail price to determine the extended  retail  price;  (iii) this extended
     retail price for a given store  section  shall be multiplied by the "margin
     percentage"  for that location to determine the margin dollars  included in
     the extended retail price; (iv) the margin dollars shall be subtracted from
     the extended  retail price to determine the cost of items in that location;
     and (v) the  "margin  percentage"  to be used in (iii) above shall be based
     upon the current mark-up applicable to products in that store section.

          (c) Within 30 days after the Closing Balance Sheet is delivered to the
     Shareholders  pursuant to clause (a) above, the Shareholders,  at their own
     cost, shall

                                        4

<PAGE>



          complete their  examination  thereof,  and provide for the examination
     thereof by their accountants, if necessary, and shall deliver to the Parent
     either (i) a written  acknowledgment  accepting the Closing  Balance Sheet,
     including the  determination  of the Closing Date Value,  or (ii) a written
     report of a Big Six accounting firm engaged by  Shareholders  setting forth
     in reasonable detail any proposed  adjustments to the Closing Balance Sheet
     or  the  Closing  Date  Value  ("Adjustment  Report").  A  failure  by  the
     Shareholders  to deliver the  Adjustment  Report within the required 30 day
     period shall  constitute  their acceptance of the Closing Balance Sheet and
     the Closing Date Value.  The Parent shall,  and shall cause its independent
     auditors to, cooperate with the  Shareholders and their  accountants in the
     course of the preparation of the Adjustment Report.

          (d)  During  a  period  of  30  days  following  the  receipt  by  the
     Shareholders of the Adjustment  Report,  the  Shareholders and Parent shall
     attempt to resolve any difference they may have with respect to the matters
     raised in the Adjustment  Report. In the event Shareholders and Parent fail
     to agree on all of the proposed  adjustments  contained  in the  Adjustment
     Report within such 30 day period,  then  Shareholders  and Parent  mutually
     agree that the Miami office of [independent Big Six firm] (the "Independent
     Auditors")  shall  make  the  final   determination  with  respect  to  the
     correctness of the proposed  adjustments in the Adjustment  Report in light
     of the  terms  and  provisions  of  this  Agreement.  The  decision  of the
     Independent  Auditors  shall be final and binding on the  Shareholders  and
     Parent,  and may be used in a court of law by either  the  Shareholders  or
     Parent for the purpose of enforcing such  decision.  The costs and expenses
     of the Independent  Auditors and their services  rendered  pursuant to this
     clause (d) shall be borne by the non-prevailing  party or, if neither party
     prevails, equally by Shareholders and Parent.

          (e) In the event  that,  after  finalization  of the  Closing  Balance
     Sheet,  the  Closing  Date Value as set forth  thereon  is  greater  than a
     negative  $680,000 (such negative  amount being referred to as the "Minimum
     Net Book  Value"),  the  Shareholders  shall be  entitled  to receive  from
     Parent,  and  Parent  shall  be  obligated  to  issue  and  deliver  to the
     Shareholders,  the nearest whole number of Positive Adjustment Shares as is
     equal to (i) the dollar  amount of the excess of (A) the Closing Date Value
     over (B) the  Minimum  Net Book  Value,  divided by (ii) the  Determination
     Price.

     2.3 Closing Procedure. At the Closing, the Parent shall issue the shares of
Parent Common Stock  representing the Base Purchase Price to the Shareholders in
exchange  for  certificates  representing  100%  of the  Company  Common  Stock;
provided,  however,  that the Parent and the Shareholders  shall jointly deposit
such  nearest  whole  number of shares  of  Parent  Common  Stock as is equal to
$500,000  divided by the  Determination  Price  with an escrow  agent (the "Post
Closing  Escrow  Agent") to be held  pursuant  to the terms of the  Post-Closing
Escrow  Agreement of even date herewith in the form attached hereto as Exhibit C
(the "Post-Closing Escrow Agreement").  The Post-Closing Escrow Agent shall hold
such  escrowed  shares of Parent  Common  Stock for a period of one year,  after
which the escrowed  amount shall be  delivered to the  Shareholders,  subject to
earlier  claims  in favor of  Parent  as set  forth in the  Post-Closing  Escrow
Agreement.

                                       5

<PAGE>


3.  REPRESENTATIONS  AND  WARRANTIES  OF THE  COMPANY   AND   THE  SHAREHOLDERS.
Except as set forth on the  Company  Disclosure  Schedule,  the  Company and the
Shareholders,  jointly and severally,  hereby represent and warrant to Parent as
follows.

     3.1.  Organization  and Good  Standing  of the  Company.  The  Company is a
corporation duly organized, validly existing and in good standing under the laws
of the State of Florida.

     3.2. Subsidiaries,  Investments. The Company has no equity, profit sharing,
participation or other ownership interest in any corporation or partnership.

     3.3.  Corporate Power and Authority;  Binding  Effect.  The Company has the
corporate power and authority and all material  licenses and permits required by
governmental authorities to own, lease and operate its properties and assets, to
carry on its business as currently being conducted,  and to execute, deliver and
perform  this  Agreement.  This  Agreement  has  been or  will  have  been  duly
authorized,  executed and delivered by the Company and the  Shareholders  and is
the legal,  valid and binding  obligation  of the  Company and the  Shareholders
enforceable in accordance with its terms,  except that (i) enforceability may be
limited by  bankruptcy,  insolvency or other similar laws  affecting  creditors'
rights  and (ii) the  availability  of  equitable  remedies  may be  limited  by
equitable principles of general applicability.

     3.4. Compliance with Other Instruments.  Neither the execution and delivery
by the Company or the  Shareholders  of this Agreement nor the  consummation  by
them  of the  transactions  contemplated  hereby  will  violate,  breach,  be in
conflict with, or constitute a default under,  or permit the  termination or the
acceleration  of maturity of, or result in the imposition of any lien,  claim or
encumbrance  upon  any  property  or asset of the  Company  pursuant  to (i) the
Company's articles of incorporation or bylaws or (ii) any note, bond, indenture,
mortgage,  deed of trust,  evidence of  indebtedness,  loan or lease  agreement,
other agreement or instrument,  judgment,  order,  injunction or decree by which
the  Company or a  Shareholder  is bound,  to which any of them is a party or to
which any of their assets are subject.

     3.5. Consents. No approval,  authorization,  consent, order or other action
of, or filing  with,  any  governmental  authority or  administrative  agency is
required in  connection  with the  execution  and delivery by the Company or the
Shareholders  of  this  Agreement  or  the   consummation  of  the  transactions
contemplated  hereby.  No approval,  authorization or consent of any other third
party is required in  connection  with the execution and delivery by the Company
or the  Shareholders of this Agreement and the  consummation of the transactions
contemplated hereby.

     3.6. Capitalization.  The authorized capital stock of BOL consists of 1,000
shares of BOL Common Stock, of which 200 shares are issued and outstanding and

                                       6
<PAGE>

owned  of  record  by  Oppenheimer   (100  shares) and  R. Gerber and J. Gerber,
jointly (100 shares).  The  authorized  capital stock of BOLP consists of 10,000
shares of BOLP Common  Stock,  of which 1,000 shares are issued and  outstanding
and owned of record by Oppenheimer  (500 shares),  R. Gerber (250 shares) and J.
Gerber (250  shares).  The  authorized  capital stock of BOLC consists of 10,000
shares of BOLC Common  Stock,  of which 1,000 shares are issued and  outstanding
and owned of record by Oppenheimer  (500 shares),  R. Gerber (250 shares) and J.
Gerber (250  shares).  All of the issued and  outstanding  shares of the Company
Common Stock have been duly authorized and validly issued and are fully paid and
nonassessable and are owned of record and beneficially by the Shareholders, free
and clear of all liens, claims and encumbrances.  As of the Closing,  there will
be no voting trusts,  shareholder agreements or other voting arrangements by the
shareholders  of the Company.  There is no outstanding  subscription,  contract,
convertible  or  exchangeable  security,  option,  warrant,  call or other right
obligating the Company to issue, sell, exchange,  or otherwise dispose of, or to
purchase, redeem or otherwise acquire, shares of, or securities convertible into
or exchangeable for, capital stock of the Company.

     3.7. Financial Statements and Records of the Company.

          (a) The Company has  delivered  to Parent  true,  correct and complete
     copies of the  unaudited  balance  sheet of the Company as of December  28,
     1996, and the related  statement of income for the 52 weeks then ended (the
     "Company Financial Statements").

          (b) The  Company  Financial  Statements  present  fairly  the  assets,
     liabilities  and financial  position of the Company as of the dates thereof
     and the results of  operations  thereof for the periods then ended and have
     been prepared in conformity with generally accepted  accounting  principles
     applied on a consistent basis with prior periods.  The books and records of
     the Company  have been and are being  maintained  in  accordance  with good
     business  practice,  reflect  only valid  transactions,  are  complete  and
     correct  in all  material  respects,  and  present  fairly in all  material
     respects the basis for the financial  position and results of operations of
     the Company set forth in the Company Financial Statements.


                                        7

<PAGE>



          (c) As of the  Closing  Date,  the Net Book Value of the  Company,  as
     determined in  accordance  with Section 2.2 of this  Agreement,  will be no
     less than a negative $1.08 million.

     3.8. Absence of Certain  Changes.  Since December 28, 1996, the Company has
not (except as may result from the  transactions  contemplated by this Agreement
or as set forth on the Company Financial Statements):

          (i)  suffered  any  change in its  business,  results  of  operations,
     working capital, assets,  liabilities or condition (financial or otherwise)
     or the manner of conducting its business other than changes in the ordinary
     course of business that,  individually or in the aggregate,  have not had a
     material adverse effect on the Company;

          (ii) suffered any damage or  destruction  to or loss of its assets not
     covered by insurance, or any loss of suppliers, that has a material adverse
     effect  on  the  business,  results  of  operations,  assets  or  condition
     (financial or otherwise) of the Company;

          (iii)  acquired  or  disposed  of any  asset,  or  incurred,  assumed,
     guaranteed,  endorsed,  paid or discharged any  indebtedness,  liability or
     obligation,  or subjected or permitted to be subjected any material  amount
     of assets  to any lien,  claim or  encumbrance  of any kind,  except in the
     ordinary  course of business or pursuant to agreements in force at the date
     of this Agreement;

          (iv) forgiven, compromised, canceled, released, waived or permitted to
     lapse any material rights or claims;

          (v) entered into or terminated any material  agreement,  commitment or
     transaction,   or  agreed  or  made  any  changes  in  material  leases  or
     agreements,   other  than  renewals  or  extensions   thereof  and  leases,
     agreements,  transactions  and  commitments  entered  into in the  ordinary
     course of business;

          (vi)  written  up,  written  down or written off the book value of any
     material amount of assets;

          (vii)  declared,  paid  or set  aside  for  payment  any  dividend  or
     distribution with respect to its capital stock;

          (viii) redeemed,  purchased or otherwise acquired, or sold, granted or
     otherwise disposed of, directly or indirectly,  any of its capital stock or
     securities  or any rights to acquire such capital stock or  securities,  or
     agreed to changes

                                        8

<PAGE>



          in the terms and  conditions of any such rights  outstanding as of the
     date of this Agreement;

          (ix)  increased  the  compensation  of or  paid  any  bonuses  to  any
     employees  or  contributed  to any  employee  benefit  plan,  other than in
     accordance with established policies, practices or requirements;

          (x)  entered  into  any   employment,   consulting,   compensation  or
     collective bargaining agreement with any person or group; or

          (xi) entered into, adopted or amended any employee benefit plan.

     3.9. No Material Undisclosed Liabilities. There are no material liabilities
or  obligations  of  the  Company  of any  nature,  whether  absolute,  accrued,
contingent or otherwise, other than (i) the liabilities and obligations that are
fully  reflected,   accrued,  or  reserved  against  on  the  Company  Financial
Statements,  for which the reserves are appropriate and reasonable,  or incurred
in the ordinary  course of business and  consistent  with past  practices  since
December  28,  1996,  or (ii)  liabilities  or  obligations  not  required to be
disclosed in financial statements prepared in accordance with generally accepted
accounting principles.

     3.10. Tax Liabilities. The Company has filed all federal, state, county and
local tax returns and reports  required to be filed by it,  including those with
respect  to   income,   payroll,   property,   withholding,   social   security,
unemployment,  franchise,  excise and sales  taxes;  has either paid in full all
taxes that have become due as reflected on any return or report and any interest
and  penalties  with  respect  thereto or has fully  accrued on its books or has
established  adequate  reserves  for all taxes  payable but not yet due; and has
made  required  cash  deposits   with   appropriate   governmental   authorities
representing  estimated  payments of taxes,  including income taxes and employee
withholding  tax  obligations.   No  extension  or  waiver  of  any  statute  of
limitations  or time  within  which to file any  return  has been  granted to or
requested  by the Company with  respect to any tax. No  unsatisfied  deficiency,
delinquency or default for any tax,  assessment or governmental  charge has been
assessed (or, to the knowledge of the Company,  claimed or proposed) against the
Company, nor has the Company received notice of any such deficiency, delinquency
or default.

     3.11. Title to Properties.

          (a) The Company has good and marketable fee or leasehold  title to the
     assets  reflected  in its  books  and  records  as being  owned or  leased,
     including  (except as they have since been affected by  transactions in the
     ordinary course of business) the real and personal properties  reflected in
     the Company  Financial  Statements  (except for assets subject to financing
     leases required to be capitalized under generally

                                        9

<PAGE>



accepted  accounting  principles,  all of which are so  reflected in the Company
Financial Statements or notes thereto),  and all assets purchased by the Company
since the date of the Company  Financial  Statements  (except for such assets as
have been disposed of by the Company in the ordinary  course of business),  free
and clear of any lien, claim or encumbrance,  except as reflected in the Company
Financial Statements or notes thereto and except for:

          (i) liens for taxes, assessments or other governmental charges not yet
     due and payable;

          (ii) statutory  liens incurred in the ordinary course of business with
     respect to liabilities that are not yet due and payable;

          (iii)  landlord  liens  contained in leases in the ordinary  course of
     business; and

          (iv)  such  imperfections  of  title  and/or  encumbrances  as are not
     material in character,  amount or extent and do not materially detract from
     the value or interfere  with the use of the  properties  and assets subject
     thereto or affected thereby.

          (b) (i) Applicable zoning ordinances permit the operation of the Bread
     of Life  supermarkets  (the  "Supermarkets")  at the sites  located at 7720
     Peters  Road,   Plantation,   Florida,  2388  North  Federal  Highway,  Ft.
     Lauderdale,  Florida  and 810  University  Drive,  Coral  Springs,  Florida
     (collectively  the "Real  Estate");  (ii) the Company has all easements and
     rights, including easements for all utilities, services, roadways and other
     means of ingress and egress,  necessary  to operate the  Supermarkets;  and
     (iii)  neither  the  whole  nor any  portion  of the Real  Estate  has been
     condemned, requisitioned or otherwise taken by any public authority, and no
     notice of any such  condemnation,  requisition or taking has been received;
     except in each case  where the  failure of such  provisions  to be true and
     correct  would  not have a  material  adverse  effect on the  business  and
     operations of the Company.  No such condemnation,  requisition or taking is
     threatened or  contemplated  to the Company's  knowledge,  and there are no
     pending public improvements which may result in special assessments against
     or which may otherwise  materially and adversely affect the Real Estate. To
     the knowledge of the Company, the Real Estate has not been used for deposit
     or disposal of hazardous  wastes or  substances in violation of any past or
     current law in any  material  respect  and there is no  material  liability
     under  past  or  current  law  with  respect  to any  hazardous  wastes  or
     substances  which  have been  deposited  or  disposed  of on or in the Real
     Estate.


                                       10

<PAGE>



          (c) The Company has received no notice of, and has no actual knowledge
     of, any material violation of any zoning, building, health, fire, water use
     or similar statute,  ordinance,  law, regulation or code in connection with
     the Real Estate.

          (d) To the  knowledge of the Company,  no hazardous or toxic  material
     (as hereinafter  defined) exists in any structure  located on, or exists on
     or under the surface of, the Real Estate which is, in any case, in material
     violation of  applicable  environmental  law. For purposes of this Section,
     "hazardous  or toxic  material"  shall mean  waste,  substance,  materials,
     smoke,  gas  or  particulate  matter  designated  as  hazardous,  toxic  or
     dangerous  under any  environmental  law.  For  purposes  of this  Section,
     "environmental law" shall include the Comprehensive  Environmental Response
     Compensation  and Liability Act, the Clean Air Act, the Clean Water Act and
     any  other  applicable  federal,  state or local  environmental,  health or
     safety  law,  rule or  regulation  relating  to or  imposing  liability  or
     standards  concerning or in connection with  hazardous,  toxic or dangerous
     waste, substance, materials, smoke, gas or particulate matter.

     3.12.  Condition  of Assets.  All of the assets of the Company  viewed as a
whole  and not on an asset by asset  basis  are in good  condition  and  working
order, ordinary wear and tear excepted,  and are suitable for the uses for which
intended,  free from any known  defects,  except such minor  defects,  as do not
substantially interfere with the continued use thereof.

     3.13. Contracts.  Set forth on the Company Disclosure Schedule are complete
and  accurate  lists  of  all of  the  following  categories  of  contracts  and
commitments  (including  summaries of oral  contracts) to which the Company is a
party or bound:

          (i)  contracts  with  any  labor  union;  employee  benefit  plans  or
     contracts;  and  employment,  consulting  or similar  contracts,  including
     confidentiality agreements;

          (ii) leases, whether as lessor or lessee; loan agreements,  mortgages,
     indentures,  instruments  of  indebtedness  or  commitments  in  each  case
     involving  indebtedness  for borrowed money or money loaned to others;  and
     guaranty or suretyship,  performance bond,  indemnification or contribution
     agreements involving obligations;

          (iii) contracts with third parties that involve aggregate  payments by
     the Company of more than $25,000;

          (iv) insurance policies material to the business of the Company; and


                                       11

<PAGE>



          (v) other contracts that are material to the  operations,  business or
     financial condition of the Company.

To the extent  requested,  the Company has furnished or made available  accurate
and complete  copies of the foregoing  contracts and  agreements to Parent.  All
such contracts are valid, binding, subsisting and enforceable obligations of the
Company.  No contracts or commitments have been made by the Company granting any
person any right to  develop,  franchise,  license,  own,  manage or operate the
Supermarkets  or any  future  store.  The  Company  has  not  entered  into  any
commitment or  understanding  for the lease of real property other than the Real
Estate.

     3.14. Litigation and Government Claims. There is no pending suit, action or
litigation,  or administrative,  arbitration or other proceeding or governmental
investigation or inquiry, to which the Company is a party or to which its assets
are subject which would, if decided against the Company,  individually or in the
aggregate,  have  a  material  adverse  effect  on  the  business,   results  of
operations, assets or the condition,  financial or otherwise, of the Company. To
the  knowledge  of the  Company,  there  are  no  such  proceedings  threatened,
contemplated  or any  basis  for  any  unasserted  claims  (whether  or not  the
potential  claimant may be aware of the claim) which would,  if decided  against
the Company, individually or in the aggregate, have a material adverse effect on
the  business,  results of  operations,  assets or the  condition,  financial or
otherwise, of the Company.

     3.15. No  Violations  or Defaults.  To the knowledge of the Company and the
Shareholders,  the Company is not in violation  of or default  under nor has any
event  occurred  that,  with the lapse of time or the  giving of notice or both,
would  constitute a violation of or default under,  or permit the termination or
the acceleration of maturity of, or result in the imposition of a lien, claim or
encumbrance  upon any property or asset of the Company pursuant to, the articles
of organization or bylaws of the Company or any loan or lease  agreement,  other
agreement or  instrument,  judgment,  order,  injunction  or decree to which the
Company  is a party,  by which it is  bound,  or to which  any of its  assets is
subject,  except  where  such  violation  or  default  would not have a material
adverse effect on the business, results of operations,  assets or the condition,
financial or otherwise,  of the Company. To the knowledge of the Company,  there
are no existing  violations of any law applicable to the Company's business that
have  a  material  adverse  effect  on  the  Company's   business,   operations,
properties, assets or condition.

     3.16. Labor Matters.

          (a) The Company is not party to any collective  bargaining  agreements
     with any union, and no collective  bargaining  agreement is currently being
     negotiated by the Company.

                                       12

<PAGE>



          (b) There are no discrimination  charges against the Company (relating
     to sex, age, race,  national  origin,  handicap or veteran  status) pending
     before any federal or state agency or authority.

          (c) There is no labor strike or similar  material  dispute pending or,
     to the best knowledge of the Company,  threatened  against or involving the
     Company.

          (d) There is no arbitration proceeding under any collective bargaining
     agreement pending or, to the knowledge of the Company, threatened involving
     any employees of the Company.

          (e) For the past two years,  the Company has  followed  the  practices
     outlined in its  employee  policy  manuals in all  material  respects  with
     regard to conditions and terms of employment and termination  benefits with
     respect to its employees.

     3.17.  Investment  Representations.  Each of the Shareholders  acknowledges
receipt  of the SEC  Reports  described  in  Section  4.7  from  Parent  and the
opportunity to ask questions of and receive answers from  representatives of the
management of Parent  concerning  an  investment  in Parent  Common  Stock,  and
acknowledges  and  agrees  that (i) the  shares  of  Parent  Common  Stock to be
received by virtue of the Merger are being acquired for investment  purposes and
not with a view to the  distribution  or  resale  thereof  in  violation  of the
Securities Act of 1933, as amended (the "1933 Act"), and cannot be resold unless
they are registered  under the 1933 Act and applicable  state securities laws or
an exemption from  registration is available  therefor and (ii) such Shareholder
is an "accredited  investor" as such term is used in Regulation D under the 1933
Act.

     3.18.  Transaction  with  Affiliates.  Upon the  occurrence of the Closing,
neither the  Shareholders  nor any Affiliate of the  Shareholders  will have any
interest in or will own any property or right used principally in the conduct of
the Company's business. The term "Affiliate" shall mean the Shareholders, or any
member of the immediate family (including brother, sister, descendant,  ancestor
or in-law) of the Shareholders, or any corporation,  partnership, trust or other
entity in which the  Shareholders  or any such family  member has a  substantial
interest or is a director, officer, partner or trustee.

     3.19. Brokers and Finders. The Company has not engaged any person to act or
render services as a broker,  finder or similar  capacity in connection with the
transactions contemplated herein and no person has, as a result of any agreement
or action by the Company,  any right or valid claim against the Company,  Parent
or any of Parent's affiliates for any commission, fee or other compensation as a
broker or

                                       13

<PAGE>



finder,  or  in  any  similar  capacity  in  connection  with  the  transactions
contemplated herein.

4.  REPRESENTATIONS  AND  WARRANTIES  OF  PARENT  AND   SUBSIDIARY.  Parent and
Subsidiary,  jointly and severally, represent and warrant to the Company and the
Shareholders as follows:

     4.1.  Organization  and  Good  Standing.   Parent  is  a  corporation  duly
organized,  validly existing and in good standing under the laws of the State of
Texas. Subsidiary is a corporation duly organized,  validly existing and in good
standing  under  the  laws  of the  State  of  Delaware  and  is a  wholly-owned
subsidiary of Parent.

     4.2. Foreign Qualification. Each of Parent and Subsidiary is duly qualified
or licensed  to do business  and in good  standing as a foreign  corporation  in
every jurisdiction where the failure so to qualify could have a material adverse
effect on its business, operations, assets or financial condition.

     4.3.  Corporate Power and Authority.  Each of Parent and Subsidiary has the
corporate  power  and  authority  and  all  licenses  and  permits  required  by
governmental authorities to own, lease and operate its properties and assets, to
carry on its business as currently being  conducted,  and each has the corporate
power and  authority  and all  licenses  and permits  required  by  governmental
authorities to execute, deliver and perform this Agreement.

     4.4.  Binding  Effect.  This  Agreement  has been or will  have  been  duly
authorized,  executed and delivered by Parent and  Subsidiary  and is the legal,
valid and binding  obligations of each of them,  enforceable in accordance  with
its  terms  except  that  (i)  enforceability  may  be  limited  by  bankruptcy,
insolvency,  or other  similar  laws  affecting  creditors'  rights and (ii) the
availability  of equitable  remedies may be limited by equitable  principles  of
general applicability.

     4.5. Compliance with Other Instruments.  Neither the execution and delivery
by Parent or Subsidiary of this  Agreement nor the  consummation  by them of the
transactions  contemplated hereby will violate,  breach, be in conflict with, or
constitute a default under,  or permit the  termination or the  acceleration  of
maturity of, or result in the imposition of any lien,  claim or encumbrance upon
any property or asset of Parent or  Subsidiary  pursuant  to,  their  respective
certificates of incorporation or bylaws, or any note, bond, indenture, mortgage,
deed of  trust,  evidence  of  indebtedness,  loan  or  lease  agreement,  other
agreement or instrument,  judgment,  order, injunction or decree by which Parent
or Subsidiary is bound, to which either is a party, or to which their assets are
subject.


                                       14

<PAGE>



     4.6.  Parent Shares.  The Parent Common Stock to be issued by virtue of the
Merger  (the  "Parent  Shares"),  when  issued  and  delivered,   will  be  duly
authorized, validly issued, fully paid, and nonassessable, free and clear of all
liens,  claims and encumbrances.  Parent does not make any  representation as to
the  market  price  which  the  Shareholders  will  realize  upon  the  ultimate
disposition of the Parent Shares, it being acknowledged by the Shareholders that
the market price of publicly traded  securities will be affected by many factors
which  are  outside  the  control  of  Parent  and as to which  it can  offer no
assurance.

     4.7. Parent Reports to SEC. Parent has furnished to the  Shareholders  true
and complete copies of (i) the Parent's  Annual Report to  Stakeholders  for the
year ended  September  29, 1996 and (ii) the Parent's  Quarterly  Report on Form
10-Q  for the  first  fiscal  quarter  of  fiscal  1997  (collectively  the "SEC
Reports"). The SEC Reports did not, on their respective dates of filing, contain
an untrue statement of a material fact or omit to state a material fact required
to be stated  therein or necessary to make the statements  therein,  in light of
the circumstances  under which they were made, not misleading.  Parent has filed
on a timely basis all documents  required to be filed by it with the  Securities
and Exchange  Commission (the "SEC") and all such documents  complied as to form
with the applicable  requirements of law. All financial  statements  included in
such documents,  including without limitation,  the SEC Reports, (i) complied as
to form in all material respects with the applicable accounting requirements and
the published rules and regulations of the SEC with respect  thereto,  (ii) were
prepared in accordance with generally accepted accounting  principles applied on
a consistent  basis  throughout the periods  covered  thereby  (except as may be
indicated  therein),  (iii) fairly  present the financial  position,  results of
operations and cash flows of Parent as of the  respective  dates thereof and for
the  periods  referred to therein,  and (iv) are  consistent  with the books and
records of Parent.  Since  January  19,  1997,  there has not been any  material
adverse  change in the  assets,  business,  financial  condition  or  results of
operations of Parent.

     4.8. No Material Undisclosed Liabilities. There are no material liabilities
or obligations of Parent of any nature, whether absolute, accrued, contingent or
otherwise,  other  than (i) the  liabilities  and  obligations  that  are  fully
reflected in the SEC Reports, or incurred in the ordinary course of business and
consistent  with past  practices  since January 19, 1997,  (ii)  liabilities  or
obligations  not required to be disclosed  in financial  statements  prepared in
accordance with generally accepted  accounting  principles and (iii) liabilities
incurred in connection  with this  Agreement and the  transactions  contemplated
hereby.

     4.9.  Brokers and Finders.  Neither  Parent nor  Subsidiary has engaged any
person to act or render  services  as a broker,  finder or similar  capacity  in
connection  with the  transactions  contemplated  herein  and no person has as a
result of any  agreement  or action by Parent or  Subsidiary  any right or valid
claim against the

                                       15

<PAGE>



Company or any of the  Company's  affiliates  for any  commission,  fee or other
compensation  as a broker or finder,  or in any similar  capacity in  connection
with the transactions contemplated herein.

5. CERTAIN COVENANTS.

     5.1. Cooperation. Each of the parties hereto shall, and shall cause each of
its  affiliates  to,  use  its  best  efforts  to (i)  obtain  at  the  earliest
practicable  date and, in any event,  before the Closing  Date,  any  approvals,
authorizations   and  consents   necessary  to   consummate   the   transactions
contemplated  by this  Agreement;  (ii) as  reasonably  requested  by the other,
cooperate  with and keep the other informed in connection  with this  Agreement;
and (iii)  take such  actions as the other  parties  may  reasonably  request to
consummate  the  transactions  contemplated  by this  Agreement  and  diligently
attempt to satisfy, to the extent within its control,  all conditions  precedent
to its  obligations to close the  transactions  contemplated  by this Agreement;
provided,  however,  that nothing in this  Section 5.1 shall  require a party to
expend any monies to obtain the  consent of a third  party  except as  otherwise
specifically required under this Agreement.

     5.2 Maintenance of Company Business and Assets.  The Shareholders  covenant
that between the date hereof and the Closing,  except as contemplated  hereby or
with the prior  consent of Parent,  they will cause the Company to refrain  from
doing any of the following:  (i) entering into any transaction other than in the
ordinary course of business, (ii) permitting any encumbrance, mortgage or pledge
on any  asset of the  Company,  (iii)  disposing  of any  material  asset of the
Company,  (iv) effecting any change in the  capitalization of the Company or (v)
incurring any indebtedness not reflected on the Company Financial Statements.

     5.3. Registration of Parent Common Stock.

          (a) As soon as practicable, Parent shall prepare and file with the SEC
     a  Registration  Statement  on  Form  S-3  (the  "Registration  Statement")
     registering  the Parent  Shares for resale to the public.  Parent shall use
     its  best  efforts  to  cause  the  Registration  Statement  (i) to  become
     effective as soon as practicable after the filing thereof (but in any event
     prior to the "Pooling Publication Date" (defined herein) and (ii) to remain
     effective  so  that  such  Parent  Shares  may be  offered  and  sold  on a
     continuous or delayed basis in accordance with Rule 415 under the 1933 Act,
     until the earlier of one year after the Closing Date or such time as all of
     the Parent Shares have been sold by the Shareholders.

          (b) Based upon the written opinion of Parent's securities law counsel,
     Parent  may,  by written  notice to the  Shareholders,  for a period not to
     exceed 30 days, suspend or withdraw the Registration  Statement and require
     that the Shareholders

                                       16

<PAGE>



     cease sales  of  the  Parent Shares thereunder,  if  (i)  Parent is engaged
     in negotiations or preparations  for any transaction that Parent desires to
     keep confidential for valid business reasons, and (ii) Parent determines in
     good faith that the public disclosure  requirements  imposed on Parent as a
     result of the  Registration  Statement  would require public  disclosure of
     such negotiations or preparations;  provided,  however, that Parent may not
     exercise this right on more than one occasion.

          (c) Parent agrees to indemnify and hold harmless the Shareholders, and
     any  broker  or  agent   selling  the  Parent   Shares  on  behalf  of  the
     Shareholders,  against any losses,  claims, damages or liabilities to which
     any such  person  may  become  subject  under the 1933 Act,  or  otherwise,
     insofar  as such  losses,  claims,  damages or  liabilities  arise from any
     untrue  statement or alleged untrue  statement of a material fact contained
     in the  Registration  Statement  or  prospectus  included  therein,  or any
     supplemental  filings,  or other  documents,  incident to the  Registration
     Statement,  or arise out of or are based upon the omission to state therein
     a fact  required to be stated  therein or necessary to make the  statements
     therein not misleading (except insofar as such losses,  claims,  damages or
     liabilities arise out of or are based upon information furnished in writing
     to Parent by or on behalf of the Shareholders  specifically for use in such
     registration statement or prospectus).

          (d) Parent shall bear all expenses of the Registration Statement filed
     hereunder,  which shall include,  without limitation,  all registration and
     filing  fees and the  reasonable  fees and  disbursements  of  counsel  and
     accountants for Parent; but which shall not include any selling commissions
     or underwriting  discounts or stock transfer taxes for the  Shareholders or
     their brokers or underwriters or of any counsel or accountants  retained by
     the Shareholders.

     5.4 Pooling.  From and after the date hereof and until the Effective  Date,
the Parent, the Company,  the Shareholders and their respective  subsidiaries or
other affiliates shall not, to the best of their knowledge, (i) take any action,
or fail to take any action, that would jeopardize the treatment of the Merger as
a "pooling of interest" for accounting purposes or (ii) take any action, or fail
to take any  action,  that  would  jeopardize  qualification  of the Merger as a
reorganization  within the meaning of Section 368 of the Code. The  Shareholders
have agreed that, until such time (the "Pooling  Publication Date") as financial
results of Parent covering at least thirty days of combined operations of Parent
and the Company  subsequent  to the Closing Date have been  published  (it being
understood  that Parent will use its best efforts to cause such  publication  as
promptly as practicable after the Closing consistent with the federal securities
laws and accounting  requirements),  they will not sell or otherwise  dispose of
any Parent  Shares.  Parent will give  instructions  to its transfer  agent with
respect to the Parent Shares to the effect that no transfer of such shares shall
be effected until the Pooling Publication Date.


                                       17

<PAGE>



     5.5.  Shareholder  Action.  Each of the Shareholders hereby represents that
they will vote all shares of Company Common Stock held directly or indirectly by
them  in  favor  of  the  adoption  and  approval  of  this  Agreement  and  the
transactions  contemplated  hereby,  and the  Company  shall  provide  to Parent
evidence of such agreements,  in form and substance  reasonably  satisfactory to
the Parent.

     5.6.  Employee  Benefits.  As soon as  practicable  following the Effective
Date, all employees of the Company shall be included in all of the  Subsidiary's
employee  benefit  plans and shall be given credit for their  periods of service
with the Company as if such  service  were with the  Subsidiary  in  determining
their  eligibility for inclusion in, and the level of benefits granted after the
Effective Date under,  such plans.  The Subsidiary  plans to offer employment to
all of the  employees  of the  Company  as of the  Closing  Date;  however,  the
employment of any employees of the Company  employed by the Subsidiary after the
Effective  Date shall be at will,  except with respect to the  employment of the
Shareholders pursuant to their employment contracts.

     5.7. Radio Show.  Parent  acknowledges that one or more of the Shareholders
has,  and after the Closing  will  continue to have,  a financial  interest in a
radio show  regarding  natural  foods.  The  Shareholders  having such  interest
covenant  that they shall not engage in  conflict of  interest  transactions  on
behalf of such  radio  show  which  would  adversely  affect  the Parent and its
subsidiaries.

6. CONDITIONS  PRECEDENT  TO  OBLIGATIONS  OF  THE COMPANY AND THE SHAREHOLDERS.
The  obligations  of  the  Company  and  the   Shareholders  to  consummate  the
transactions contemplated by this Agreement shall be subject to the satisfaction
on or before the Closing Date of each of the following conditions:

     6.1. Compliance.  Parent and Subsidiary shall have, or shall have caused to
be,  satisfied or complied  with and  performed in all  material  respects,  all
terms,  covenants  and  conditions  of this  Agreement  to be  complied  with or
performed by them on or before the Closing Date.

     6.2.  Representations  and  Warranties.  All  of  the  representations  and
warranties  made  by  Parent  and  Subsidiary  in  this  Agreement  and  in  all
certificates  and other  documents  delivered  by them to the  Company  pursuant
hereto, shall have been true and correct in all material respects as of the date
hereof,  and shall be true and correct in all  material  respects at the Closing
Date with the same force and effect as if such  representations  and  warranties
had been made at and as of the Closing  Date,  except for changes  permitted  or
contemplated by this Agreement.

     6.3. Legal Opinion. The Company shall have received the opinion of Crouch &
Hallett,  L.L.P.,  counsel to Parent and Subsidiary,  dated the Closing Date, in
the form reasonably acceptable to the Shareholders.

                                       18

<PAGE>



     6.4.  Employment  Agreement.  Parent shall have entered into the Employment
Agreements  in the forms of Exhibits  A-1,  A-2 and A-3 hereto (the  "Employment
Agreements") with each of the Shareholders.

     6.5. Non-Competition  Agreement.  Parent and each of the Shareholders shall
have entered into the Non-Competition  Agreement in the form of Exhibit B hereto
(the "Non-Competition Agreement").

7. CONDITIONS   PRECEDENT   TO OBLIGATIONS OF PARENT AND  SUBSIDIARY.  Except as
may be waived by Parent and Subsidiary, the obligations of Parent and Subsidiary
to consummate the  transactions  contemplated by this Agreement shall be subject
to the  satisfaction,  on or before the Closing  Date,  of each of the following
conditions:

     7.1. Compliance. The Company and the Shareholders shall have, or shall have
caused to be, satisfied or complied with and performed in all material  respects
all terms,  covenants,  and  conditions of this Agreement to be complied with or
performed by the Company or the  Shareholders  (as the case may be) on or before
the Closing Date.

     7.2.  Representations  and  Warranties.  All  of  the  representations  and
warranties made by the Company and Shareholders in this Agreement,  the exhibits
attached hereto and in all  certificates  and other  documents  delivered by the
Company  pursuant  hereto,  shall  have been true and  correct  in all  material
respects as of the date  hereof,  and shall be true and correct in all  material
respects  at the  Closing  Date  with  the  same  force  and  effect  as if such
representations  and  warranties  had been made at and as of the  Closing  Date,
except for changes permitted or contemplated by this Agreement.

     7.3. Legal Opinion.  Parent and Subsidiary  shall have received the opinion
of David Friedman, P.A., counsel for the Company and the Shareholders,  dated as
of the Closing Date, in form reasonably acceptable to the Parent and Subsidiary.

     7.4.  Employment  Agreement.  Parent shall have entered into the Employment
Agreements with each of the Shareholders.

     7.5. Non-Competition  Agreement.  Parent and each of the Shareholders shall
have entered into the Non-Competition Agreement.

     7.6.  Receipt of Pooling  Letter.  Parent shall have received a letter from
KPMG Peat Marwick LLP, dated the Effective Date and addressed to Parent, stating
substantially  to the effect that, based on such firm's review of this Agreement
and the other  procedures  set forth in such letter,  such firm concurs that the
Merger will qualify

                                       19

<PAGE>



as  a  pooling  of  interests  transaction  under Opinion  16 of the  Accounting
Principles Board.

     7.7. Estoppel  Certificates.  Parent shall have received  certificates from
the  lessors of the Real  Estate,  indicating  the absence of any default by the
Company  under  such  leases,  confirming  the terms of such  leases and (to the
extent  required  under the terms of the  respective  leases)  consenting to the
Merger.

     7.8.  Third Party  Consents.  Parent shall have  received the approval from
alcoholic  beverage  commissions and any other required  governmental  bodies or
third parties to the consummation of the transactions contemplated by the Merger
and to the operation of the  Supermarkets,  effective as of the Closing Date, by
the Parent and/or its subsidiaries.

     7.9. Security  Interest of Shareholders.  The Company shall have obtained a
release from Oppenheimer of his security interest in the assets of the Company.

8. INDEMNIFICATION.

     8.1.  Indemnification of Parent and Subsidiary.  Subject to the limitations
set forth in Sections  8.3 and 8.4,  the  Shareholders,  jointly and  severally,
shall indemnify and hold Parent and Subsidiary harmless from,  against,  for and
in respect of (i) any and all damages, losses, settlement payments, obligations,
liabilities,  claims,  actions  or causes of action and  encumbrances  suffered,
sustained,  incurred or required to be paid by Parent or Subsidiary,  net of any
resulting income tax benefits to Parent or Subsidiary, because of (A) the breach
of any written representation, warranty, agreement or covenant of the Company or
the Shareholders  contained in this Agreement,  or (B) any outstanding lawsuits,
proceedings or actions pending or threatened  against the Company that relate to
periods prior to the Closing (the "Litigation Claims");  and (ii) all reasonable
costs and expenses (including, without limitation, attorneys' fees, interest and
penalties) incurred by Parent or Subsidiary in connection with any action, suit,
proceeding,  demand,  assessment  or  judgment  incident  to any of the  matters
indemnified  against in this Section 8.1. In order to secure the indemnification
obligations of the Shareholders  hereunder,  the Shareholders  have entered into
the Post-Closing Escrow Agreement.

     8.2. Indemnification of Shareholders.  Subject to the limitations set forth
in Sections 8.3 and 8.4,  Parent and  Subsidiary,  jointly and severally,  shall
indemnify and hold the Shareholders  harmless from, against,  for and in respect
of:  (i)  any  and  all  damages,  losses,  settlement  payments,   obligations,
liabilities,  claims,  actions  or causes of action and  encumbrances  suffered,
sustained,  incurred  or  required  to be paid by the  Shareholders,  net of any
resulting income tax benefits to the Shareholders,  because of the breach of any
written representation, warranty, agreement or covenant of

                                       20

<PAGE>



Parent or Subsidiary contained in this Agreement;  (ii) any and all liabilities,
obligations, claims and demands arising out of the ownership or operation of the
Company on and after the Closing Date, except to the extent the same arises from
a breach of any written representation,  warranty,  agreement or covenant of the
Company or the  Shareholders  contained in this Agreement (other than agreements
or covenants of the Company to be performed  after the  Closing);  and (iii) all
reasonable costs and expenses (including,  without limitation,  attorneys' fees,
interest and  penalties)  incurred by the  Shareholders  in connection  with any
action, suit, proceeding,  demand, assessment or judgment incident to any of the
matters indemnified against in this Section 8.2.

     8.3.   Survival  of   Representations,   Warranties  and   Covenants.   All
representations,  warranties, covenants and agreements made by any party to this
Agreement  or pursuant  hereto  shall be deemed to be material  and to have been
relied upon by the parties hereto,  and shall survive for one year following the
Closing  Date.  Notice of any  claim,  whether  made  under the  indemnification
provisions hereof or otherwise, based on a breach of a representation, warranty,
covenant  or  agreement   must  be  given  prior  to  the   expiration  of  such
representation,  warranty,  covenant or agreement; and any claim not made within
such period shall be of no force or effect. The  representations  and warranties
hereunder shall not be affected or diminished by any  investigation  at any time
by or on  behalf  of the  party  for  whose  benefit  such  representations  and
warranties  were made. All statements  contained  herein or in any  certificate,
exhibit,  list or other document delivered pursuant hereto shall be deemed to be
representations and warranties.

     8.4.   General  Rules  Regarding   Indemnification.   The  obligations  and
liabilities  of  each  indemnifying  party  hereunder  with  respect  to  claims
resulting from the assertion of liability by the other party shall be subject to
the following terms and conditions:

          (a) The  indemnified  party shall give prompt written notice (which in
     no event shall exceed 30 days from the date on which the indemnified  party
     first became aware of such claim or assertion) to the indemnifying party of
     any claim which might give rise to a claim by the indemnified party against
     the  indemnifying  party based on the  indemnity  agreements  contained  in
     Sections 8.1 or 8.2 hereof, stating the nature and basis of said claims and
     the amounts thereof, to the extent known.

          (b)  If  any  action,  suit  or  proceeding  is  brought  against  the
     indemnified  party with  respect to which the  indemnifying  party may have
     liability under the indemnity  agreements  contained in Sections 8.1 or 8.2
     hereof,  the  action,  suit or  proceeding  shall,  at the  election of the
     indemnifying party, be defended (including all proceedings on appeal or for
     review which counsel for the indemnified  party shall deem  appropriate) by
     the  indemnifying  party.  The  indemnified  party  shall have the right to
     employ its own counsel in any such case,  but the fees and expenses of such
     counsel

                                       21

<PAGE>



     shall  be  at the  indemnified  party's own  expense unless the  employment
     of such counsel and the payment of such fees and  expenses  both shall have
     been  specifically  authorized  in  writing  by the  indemnifying  party in
     connection   with  the  defense  of  such  action,   suit  or   proceeding.
     Notwithstanding  the foregoing,  (A) if there are defenses available to the
     indemnified  party  which are  inconsistent  with  those  available  to the
     indemnifying  party to such  extent as to  create a  conflict  of  interest
     between the indemnifying  party and the indemnified  party, the indemnified
     party  shall have the right to direct the defense of such  action,  suit or
     proceeding  insofar as it relates to such  inconsistent  defenses,  and the
     indemnifying  party  shall  be  responsible  for the  reasonable  fees  and
     expenses of the indemnified  party's counsel insofar as they relate to such
     inconsistent  defenses, and (B) if such action, suit or proceeding involves
     or could  have an  effect on  matters  beyond  the  scope of the  indemnity
     agreements  contained in Sections 8.1 and 8.2 hereof, the indemnified party
     shall have the right to direct  (at its own  expense)  the  defense of such
     action, suit or proceeding insofar as it relates to such other matters. The
     indemnified  party  shall be kept fully  informed of such  action,  suit or
     proceeding  at all  stages  thereof  whether  or not it is  represented  by
     separate counsel.

          (c) The  indemnified  party shall make  available to the  indemnifying
     party and its  attorneys  and  accountants  all books  and  records  of the
     indemnified  party  relating  to such  proceedings  or  litigation  and the
     parties  hereto agree to render to each other such  assistance  as they may
     reasonably require of each other in order to ensure the proper and adequate
     defense of any such action, suit or proceeding.

          (d) The indemnified  party shall not make any settlement of any claims
     without the written consent of the indemnifying party.

          (e) Parent  shall be  entitled  to assert a claim  against  the Parent
     Shares escrowed pursuant to the Post-Closing Escrow Agreement in respect of
     any amounts to which it is entitled to receive by virtue of this Article 8.

9. MISCELLANEOUS.

     9.1. Termination.  This Agreement and the transactions  contemplated hereby
may be terminated at any time on or before the Closing Date:

          (i) by mutual consent of the Company and Parent.

          (ii)  by  Parent  or   Subsidiary   if  there  has  been  a   material
     misrepresenta  tion  or  breach  of  warranty  in the  representations  and
     warranties of the Company or the  Shareholders set forth herein or if there
     has  been  any  material  failure  on  the  part  of  the  Company  or  the
     Shareholders to comply with its obligations hereunder;

                                       22

<PAGE>



          (iii) by the Company or the  Shareholders if there has been a material
     misrepresentation   or  breach  of  warranty  in  the  representations  and
     warranties  of Parent or  Subsidiary  set forth herein or if there has been
     any material failure on the part of Parent or Subsidiary to comply with its
     obligations hereunder;

          (iv) by the Company or Parent if the transactions contemplated by this
     Agreement have not been  consummated by April 30, 1997,  unless the parties
     otherwise  agree or  unless  such  failure  of  consummation  is due to the
     failure of the  terminating  party to perform or observe the  covenants and
     agreements  hereof to be  performed  or  observed  by it at or  before  the
     Closing Date; and

          (v) by the Company or Parent if the transactions  contemplated  hereby
     violate any order,  decree or judgment of any court or governmental body or
     agency having competent jurisdiction.

In the event of the termination of this Agreement  pursuant to this Section 9.1,
this Agreement shall  forthwith  become null and void and of no further force or
effect;  provided,  however, that the parties hereto shall remain liable for any
breach of this Agreement prior to its termination.

     9.2. Expenses. Each of Parent, Subsidiary, the Company and the Shareholders
shall pay its own reasonable expenses incurred in connection with this Agreement
and the transactions contemplated hereby.

     9.3. Entire  Agreement.  This Agreement and the exhibits hereto contain the
complete   agreement  among  the  parties  with  respect  to  the   transactions
contemplated hereby and supersede all prior agreements and understandings,  oral
or written,  among the parties  with respect to such  transactions.  Section and
other  headings  are for  reference  purposes  only and  shall  not  affect  the
interpretation  or construction  of this Agreement.  The parties hereto have not
made any  representation  or  warranty  except  as  expressly  set forth in this
Agreement or in any certificate or schedule delivered pursuant hereto.

     9.4.  Remedies  of  the  Surviving  Corporation.  After  the  Closing,  the
Surviving  Corporation  shall  have the same  rights  and  benefits  under  this
Agreement as does Parent and  Subsidiary  with  respect to the  representations,
warranties and covenants of the Shareholders  contained  herein,  as fully as if
such  representations,  warranties  and  covenants  had been made to or with the
Surviving  Corporation in lieu of Parent and  Subsidiary.  In any proceedings by
Parent or Subsidiary  to assert or prosecute  any claims under,  or to otherwise
enforce,  this  Agreement  or any  other  agreement  contemplated  hereby or any
transaction contemplated hereby or thereby, each of the Shareholders agrees that
he shall not assert as a defense or bar to recovery by the Surviving Corporation
and hereby waives any right so to assert such defense or bar

                                       23

<PAGE>



such  recovery,  that (a)  before the date of this  Agreement  the  Company  (as
opposed to Parent and Subsidiary) had knowledge of the circumstances giving rise
to the claim  being  pursued by it; (b)  before the date of this  Agreement  the
Company  engaged in  conduct or took  action  that  caused or brought  about the
circumstances giving rise to its claim or otherwise contributed thereto; (c) the
Surviving Corporation is estopped from asserting or recovering upon its claim by
reason of having joined in the representations,  warranties,  and covenants made
by  Shareholders  in  this  Agreement;  or  (d)  Shareholders  have a  right  of
contribution from or indemnification by the Surviving  Corporation to the extent
that there is any recovery against him. Each of the Shareholders  further agrees
that he shall not  under any  circumstances  whatsoever  affirmatively  seek any
contribution  from  or  indemnification  by the  Surviving  Corporation  for any
losses, damages,  expenses or other claims,  regardless of form, suffered by him
arising out of,  related to or in  connection  with this  Agreement or any other
agreement   contemplated   hereby  (except  pursuant  to  Section  8.2)  or  any
transaction contemplated hereby or thereby.

     9.5. Public Announcements. No party to this Agreement shall issue any press
release  relating  to,  or  otherwise   publicly   disclose,   the  transactions
contemplated by this Agreement  without the prior approval of the other parties.
Notwithstanding  the  foregoing,  any party may make such  disclosure  as may be
required by law,  provided  the  disclosing  party  obtains from the other party
prior approval of the substance of the proposed  disclosure (such as the content
of a proposed press release), which approval may not be unreasonably withheld or
delayed.

     9.6.  Counterparts.  This  Agreement  may  be  executed  in any  number  of
counterparts,  each of which when so executed and  delivered  shall be deemed an
original, and such counterparts together shall constitute only one original.

     9.7. Notices. All notices,  demands,  requests or other communications that
may be or are  required  to be  given,  served or sent by any party to any other
party  pursuant  to this  Agreement  shall be in writing  and shall be mailed by
first-class,  registered or certified mail,  return receipt  requested,  postage
prepaid,  or transmitted by a reputable  overnight  courier  service,  facsimile
transmission or by hand delivery, addressed as follows:

                     (i)        If to the Shareholders:

                                c/o Bread of Life
                                7720 Peters Road
                                Plantation, Florida 33324
                                Fax: 954-236-0073


                                       24

<PAGE>



                                with a copy to:

                                David Friedman, P.A.
                                2699 Sterling Road, Suite A2001
                                Fort Lauderdale, Florida 33312
                                Fax: 954-962-3803

                    (ii)        If to the Company (after the Closing), Parent or
                                Subsidiary:

                                Whole Foods Market, Inc.
                                601 N. Lamar Blvd.
                                Suite 300
                                Austin, Texas 78703-5413
                                Attention:  John Mackey, Chairman
                                Fax: 512-477-1069

                                with a copy to:

                                Crouch & Hallett, L.L.P.
                                717 N. Harwood, Suite 1400
                                Dallas, Texas  75201
                                Attention:  Bruce H. Hallett
                                Fax: 214-953-0576

Each party may designate by notice in writing a new address to which any notice,
demand,  request or  communication  may thereafter be so given,  served or sent.
Each  notice,  demand,  request or  communication  that is mailed,  delivered or
transmitted in the manner  described above shall be deemed  sufficiently  given,
served,  sent and  received  for all purposes at such time as it is delivered to
the addressee (with the return receipt,  fax confirmation,  the delivery receipt
or the  affidavit of courier or messenger  being deemed  conclusive  evidence of
such  delivery)  or at such time as  delivery is refused by the  addressee  upon
presentation.

     9.8. Assignment; Successors and Assigns. This Agreement may not be assigned
by any of the  parties  hereto  without  the  written  consent  of all the other
parties.  Subject to the  preceding  sentence,  this  Agreement  and the rights,
interests and obligations hereunder shall be binding upon and shall inure to the
benefit of the parties hereto and their respective successors and assigns.

     9.9.  Governing  Law.  This  Agreement  shall be construed  and enforced in
accordance with the laws of the State of Texas.


                                       25

<PAGE>



     9.10. Waiver and Other Action.  This Agreement may be amended,  modified or
supplemented only by a written instrument  executed by the parties against which
enforcement of the amendment, modification or supplement is sought.

     9.11.  Severability.  If any  provision  of  this  Agreement  is held to be
illegal, invalid, or unenforceable, such provision shall be fully severable, and
this  Agreement  shall be construed and enforced as if such illegal,  invalid or
unenforceable  provision  were never a part  hereof;  the  remaining  provisions
hereof  shall  remain in full force and effect and shall not be  affected by the
illegal,  invalid or unenforceable provision or by its severance; and in lieu of
such  illegal,  invalid  or  unenforceable  provision,   there  shall  be  added
automatically as part of this Agreement,  a provision as similar in its terms to
such  illegal,  invalid or  unenforceable  provision  as may be possible  and be
legal, valid and enforceable.

     9.12.   Third-Party   Beneficiaries.   This   Agreement   and  the  rights,
obligations,  duties and benefits hereunder are intended for the parties hereto,
and no other  person or entity  shall have any rights,  obligations,  duties and
benefits pursuant hereto.

     9.13. Arbitration.  Any controversy or dispute among the parties arising in
connection  with  this  Agreement  shall  be  submitted  to  a  panel  of  three
arbitrators and finally settled by arbitration in accordance with the commercial
arbitration rules of the American Arbitration Association. Each of the disputing
parties  shall  appoint  one  arbitrator,   and  these  two  arbitrators   shall
independently select a third arbitrator. Arbitration shall take place in Austin,
Texas or such other location as the arbitrators may select. The prevailing party
in such  arbitration  shall be entitled to the award of all costs and attorneys'
fees in connection with such action.  Any award for monetary  damages  resulting
from nonpayment of sums due hereunder shall bear interest from the date on which
such sums were originally due and payable.  Judgment upon the award rendered may
be entered in any court having  jurisdiction  or application may be made to such
court for judicial  acceptance of the award and an order of enforcement,  as the
case may be.

                         [signatures on following pages]


                                       26

<PAGE>



         IN WITNESS WHEREOF,  the parties hereto have executed this Agreement as
of the day and year first above written.

                                        WHOLE FOODS MARKET GROUP, INC.


                                        By:
                                          ------------------------------
                                          Name: 
                                          Title:

                                        WHOLE FOODS MARKET, INC.


                                        By:
                                          ------------------------------ 
                                          Name:
                                          Title:


                                        BREAD OF LIFE, INC.


                                        By:
                                          ------------------------------
                                          Name:
                                          Title:


                                        BREAD OF LIFE - PLANTATION, INC.


                                        By:
                                          ------------------------------
                                          Name:
                                          Title:


                                       BREAD OF LIFE - CORAL SPRINGS, INC.


                                        By:
                                          ------------------------------  
                                          Name:
                                          Title:


                                       27

<PAGE>



                                       SHAREHOLDERS:


                                       ------------------------------------
                                       James Oppenheimer
                                       Ownership percentage: 50%


                                       ------------------------------------
                                       Richard Gerber
                                       Ownership percentage: 25%


                                       ------------------------------------
                                       Julie Gerber
                                       Ownership percentage: 25%




                                       28

<PAGE>


                                                                      Exhibit 5



                          [CROUCH & HALLETT LETTERHEAD]




                                  May 23, 1997


Whole Foods Market, Inc.
601 N. Lamar Blvd., Suite 300
Austin, Texas  78703

Gentlemen:

         We have  served  as  counsel  for Whole  Foods  Market,  Inc.,  a Texas
corporation  (the "Company"),  in connection with the Registration  Statement on
Form S-3  covering  the sale of a maximum of 399,903  shares (the  "Shares")  of
Common Stock, no par value, of the Company.  The Shares are to be sold from time
to  time  by  shareholders  of the  Company  as  described  in the  Registration
Statement.

         We have examined such  documents and questions of law as we have deemed
necessary to render the opinion  expressed below.  Based upon the foregoing,  we
are of the opinion that the Shares are duly and validly  issued,  fully paid and
non-assessable.

         We consent to the use of this opinion as Exhibit 5 to the  Registration
Statement.

                                Very truly yours,



                               /s/ Crouch & Hallett, LLP




<PAGE>



                                                                   Exhibit 23(a)







                          INDEPENDENT AUDITORS' CONSENT



The Board of Directors
Whole Foods Market, Inc.:

We consent to the use of our report  incorporated herein by reference and to the
reference to our firm under the heading "Experts" in the prospectus.



/s/ KPMG Peat Marwick, LLP

Austin, Texas
May 23, 1997




<PAGE>


                          [CROUCH & HALLETT LETTERHEAD]


                                  May 23, 1997


Securities and Exchange Commission
Judiciary Plaza
450 Fifth Street, N.W.
Washington, D.C. 20549

Attn: 1933 Act Filing Desk

         Re:       Whole Foods Market, Inc.

Gentlemen:

         On behalf of Whole Foods Market, Inc., we have filed by EDGAR a copy of
a registration  statement on Form S-3,  together with the exhibits  indicated as
being filed  therewith.  The filing fee  referenced on the cover page of the S-3
has been wired directly by Whole Foods Market,  Inc. to the Commission,  per the
EDGAR rules. If you should have any questions, please do not hesitate to call me
at 214-922-4120 or fax at 214-953-0576.



                                Very truly yours,


                                /s/ Bruce H. Hallett




<PAGE>


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