WHOLE FOODS MARKET INC
10-K, 1998-12-23
GROCERY STORES
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                                    FORM 10-K

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

              [x] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF
                       THE SECURITIES EXCHANGE ACT OF 1934
                  FOR THE FISCAL YEAR ENDED SEPTEMBER 27, 1998

                                       OR

            [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF
                       THE SECURITIES EXCHANGE ACT OF 1934
          FOR THE TRANSITION PERIOD FROM_____________ TO______________.

                         Commission file number: 0-19797

                            WHOLE FOODS MARKET, INC.
             (Exact name of registrant as specified in its charter)

                Texas                                     74-1989366
              (State of                               (IRS employment
             incorporation)                             identification no.)

                            601 North Lamar Suite 300
                   Austin, Texas                                 78703
               (Address of principal executive offices)       (Zip Code)

               Registrant's telephone number, including area code:
                                  512-477-4455

           Securities registered pursuant to Section 12(b) of the Act:
                                      None

           Securities registered pursuant to section 12(g) of the Act:
                           Common Stock, no par value

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days. Yes x No

Indicate by check mark if disclosure of delinquent  filers  pursuant to Item 405
of Regulation  S-K is not contained  herein,  and will not be contained,  to the
best of registrant's  knowledge,  in definitive proxy or information  statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [ ]

The  aggregate  market value of the voting stock held by  non-affiliates  of the
registrant on November 30, 1998 was approximately $1.2 billion.

The number of shares of the registrant's common stock, no par value, outstanding
as of November 30, 1998 was approximately 26,555,000.

The following document is incorporated by reference into the part of this annual
report on Form 10-K as indicated:  Portions of the registrant's definitive proxy
statement for the annual  meeting of  shareholders  to be held on March 29, 1999
are incorporated into Part III to the extent indicated herein.


                                       1

<PAGE>


PART I

Item 1.  BUSINESS

Whole Foods  Market owns and  operates the  country's  largest  chain of natural
foods supermarkets.  The Company opened its first store in Austin, Texas in 1980
and operated 87 stores in 19 states and the District of Columbia as of September
27, 1998. As a result of both acquisitions and internal  expansion,  the Company
has grown  rapidly from sales of  approximately  $92.5 million in fiscal 1991 to
approximately  $1.4 billion in fiscal 1998. In fiscal 1998, the Company's stores
had average sales per square foot of $670,  which the Company believes is higher
than most conventional supermarkets or food retailers,  including competitors in
the large-store segment of the natural foods industry.

Through  Amrion,  its  subsidiary  acquired in  September  1997,  the Company is
engaged in developing,  producing and marketing high quality  nutriceuticals and
nutritional supplements. Amrion's products include nutriceuticals, herbs, herbal
formulas, vitamins, minerals and homeopathic medicinals.

Financial  information  about  industry  segments is included  under the caption
"Segment Information" in the Notes to Consolidated Financial Statements.

The Natural Foods Industry
The  Company's   product   offerings   include  natural  foods  and  nutritional
supplements.  Natural  foods  can  be  defined  as  foods  which  are  minimally
processed,  largely or completely free of artificial ingredients,  preservatives
and other non-naturally  occurring chemicals and in general are as near to their
whole,  natural state as possible.  According to a leading trade publication for
the industry,  natural products sales have grown to approximately  $14.8 billion
in 1997. This growth is being propelled by several factors, including increasing
consumer  concern  over the  purity and  safety of food due to the  presence  of
pesticide residues,  artificial  ingredients and other chemicals;  environmental
concerns due to the degradation of water and soil quality;  and healthier eating
patterns due to a better  educated  populace whose median age is increasing each
year.  While organic and natural food products have higher costs of  production,
the Company  believes  that due to changes in  demographics  and buying habits a
significant segment of the population now attributes added value to high quality
natural  food and  accordingly  is willing  to pay  higher  prices for such food
items.

According to a leading trade  publication  for the  industry,  there were 12,800
natural   products   retail  stores  in  1997  in  the  United   States.   While
natural/health  food stores have historically  provided only a limited selection
of  products,  the natural  foods  supermarket-size  formats  provide a complete
grocery shopping alternative to conventional supermarkets.  The Company believes
that besides its own stores there are fewer than 100 other  natural foods stores
larger than 10,000 square feet  throughout the country.  Whole Foods Market also
believes  that the growth of larger  supermarket-size  natural  foods stores has
increased consumer awareness of and demand for natural foods.

According to a leading trade publication for the industry, the retail market for
vitamin and nutritional  supplements is estimated to have grown to approximately
$9.3  billion in 1997.  This  growth has  resulted  from an  increased  national
interest in preventative  health  choices,  favorable  consumer  attitude shifts
toward natural health care,  increased consumer  willingness toward self-care in
resistance to rising health care costs and a rapidly growing demographic segment
of  the  population  over  40  years  old  concerned  with  aging  and  disease.
Additionally,  public  awareness of the  positive  effects of vitamins and other
nutritional  supplements  on health  has been  heightened  by widely  publicized
reports  of  favorable  research   findings.   Recent  estimates  indicate  that
approximately  40% of the U.S.  population use  nutritional  supplements in some
form.

Business Strategy
Whole Foods  Market owns and  operates the  country's  largest  chain of natural
foods  supermarkets.  The Company  believes its success to date is the result of
its  ability  to  differentiate   itself  from  other  retailers  competing  for
consumers' food dollars by tailoring its product mix,  customer service attitude
and store  environment  to satisfy the needs of the natural foods shopper and to
appeal to the broader market of quality-oriented  consumers. Each element of the
Company's strategy is designed to enhance and build the Whole Foods Market brand
name and to engender a high degree of loyalty among the Company's customers.

                                       2

<PAGE>


     Product Offerings

     o    High  Quality  Standards.  The Company is  committed  to offering  its
          customers the highest quality products. It has developed quality goals
          and features products that are free of artificial flavors, sweeteners,
          colors,  preservatives  and added chemicals.  To better ensure quality
          and to enhance  merchandising,  the Company has  acquired or developed
          businesses  that  manufacture  and  distribute   significant   product
          categories.   For  instance,  Whole  Foods  Market  operates  regional
          bakehouses and commissaries, a seafood wharf, a nutritional supplement
          manufacturer and a coffee roaster.

     o    Broad  Product  Assortment.  The Company  provides its  customers  the
          convenience  of  one-stop  shopping  by  offering  not only a  broader
          product  selection  than is available in typical  natural foods stores
          but also by having a full range of merchandise  categories  comparable
          to those available in conventional supermarkets.  The Company's stores
          carry approximately  10,000 to 18,000 SKUs and feature categories such
          as prepared foods, vitamins and nutriceuticals, bakeries and specialty
          wines and cheeses  which the Company  believes  differentiate  it from
          many other natural foods retailers.

     o    Private Label Products.  Under the premium "Whole Foods" label and the
          value-priced  "365" label,  the Company  offers its customers  unique,
          high quality goods  available only at Whole Foods Market  stores.  The
          Company  developed its private label  products to enhance its offering
          of natural food brands which are typically not as well known as larger
          national  brands  found  in  conventional  supermarkets.  The  Company
          believes that  customers  trust the Whole Foods Market name because of
          its position as the industry leader and reputation for quality.

     o    Competitive  Pricing.  The Company  seeks to price its  products at or
          below comparable products in its geographic markets.

     Company Culture

     o    Decentralized,  Team Approach.  The Company  promotes a decentralized,
          team   approach  to  store   operations   in  which  many   personnel,
          merchandising  and operating  decisions are made by employee  teams at
          the individual store level. This approach allows the Company to better
          tailor its store environment and product offering to local markets and
          customers.

     o    Employees (Team Members) as  "Stakeholders."  The Company  believes it
          has been  successful  in  motivating  its team  members by making them
          stakeholders in the organization  through its "gainsharing"  programs,
          which  reward  specifically  targeted  performance  such as team labor
          productivity, and through its stock option and purchase plans.

     o    Customer Service Attitude.  Due to the Company's  distinctive  company
          culture  which  creates a sense of personal  responsibility  among its
          team  members,  Whole Foods Market team members' self interest and job
          satisfaction are closely tied to ensuring customer satisfaction.

     o    Sense of Purpose.  The Company  believes  that by  promoting  healthy,
          nutritious and environmentally safe products it helps inspire its team
          members by providing  them with a greater sense of purpose and mission
          in their work.

     The Shopping Experience

     o    Large Format Stores.  Averaging  approximately 24,000 square feet, the
          Company's stores are  significantly  larger than typical natural foods
          stores,   more  closely  resembling  the  size  of  some  conventional
          supermarkets. 


                                       3
<PAGE>


     o    Information  Orientation.  To familiarize  customers with natural food
          products and to inform them about  developments  in the natural  foods
          industry,  the  Company  provides  a  significant  amount  of  product
          information   throughout  each  store.  Each  store  also  contains  a
          centrally located,  fully staffed information booth. In addition,  the
          Company  trains  store  team  members  to be  knowledgeable  about its
          products and to provide information and assistance to customers.

     o    Appealing  Shopping  Environment.  In order  to  overcome  the  common
          attitude  that grocery  shopping is a chore,  the Company has designed
          its  stores to create a sense of  warmth,  fun and  informality.  Many
          stores feature juice and coffee bars,  in-store massage therapists and
          other  amenities   which  provide   convenience  and  service  to  its
          customers.

Growth Strategy
Whole Foods Market's  growth  strategy is to expand through a combination of new
store openings and the acquisition of existing stores. The Company seeks to open
or acquire  stores in  existing  regions  and in  metropolitan  areas  where the
Company believes it can become a leading natural foods supermarket.  The Company
primarily seeks to open large format stores which range between 30,000 to 50,000
square  feet,  located  on  premium  real  estate  sites,  often in urban,  high
population  locales.  The Company has also grown  through  acquisitions,  as the
natural foods retailing  industry is extremely  fragmented and comprised of many
smaller local and regional chains.  The Company believes that the acquisition of
smaller chains may provide access to desirable locations and markets and pursues
such  acquisitions  on an  opportunistic  basis.  The Company is  continually in
discussions with third parties regarding potential acquisitions.

Historical store growth is summarized below:

<TABLE>

                                                                               Fiscal Year (1)
                                                          1994         1995         1996         1997         1998
                                                        ------------------------------------------------------------
<S>                                                     <C>         <C>        <C>          <C>           <C>  

                  Beginning of year...................        30         35           41           68            75
                  New and acquired stores.............         5          9           32            9            15
                  Relocations and closures............        (0)        (3)          (5)          (2)           (3)
                                                        ------------------------------------------------------------
                  End of year.........................        35         41           68           75            87 
                                                        ------------------------------------------------------------
                  Total square footage (end of year)..   702,000    862,000    1,563,000    1,724,000     2,092,000
                                                        ------------------------------------------------------------
</TABLE>

(1) Stores  acquired in pooling  transactions  are  reflected as acquired in the
period in which the applicable transaction closed.

As of  November  30, 1998 the Company  had signed  leases for an  additional  29
stores in  development  ranging from 24,000 to 53,000 square feet in total store
size. The Company expects to open  approximately  ten stores in fiscal year 1999
and 15 to 20 stores in fiscal year 2000.

Products
The Company offers its customers approximately 10,000 to 18,000 SKUs of food and
non-food products. The Company's broad product selection is designed to meet the
needs of natural foods  shoppers as well as gourmet  customers.  The Company has
been able to expand the breadth of its product offerings by carefully monitoring
the market for new products and by responding to customer  input.  Many national
brands  featured in conventional  supermarkets  are not available at Whole Foods
Market because they do not meet the Company's product  standards.  The Company's
product  line  consists  primarily of products  from natural food vendors  which
typically do not have the resources to build brand recognition with consumers.

Quality Standards.  The Company's objective is to sell its customers the highest
quality  foods  available.  The Company  defines  quality in terms of nutrition,
freshness, appearance and taste and has the following product quality goals:

     o    Whole  Foods.  The Company  evaluates  each and every  product that is
          sold.
     o    Natural.  The  Company  features  foods that are free from  artificial
          preservatives, colors, flavors and sweeteners.
     o    Taste.  The Company is  passionate  about great  tasting  food and the
          pleasure of sharing it with others.
     o    Freshness. The Company is committed to foods that are fresh, wholesome
          and safe to eat.
     o    Organic. The Company seeks out and promotes organically grown foods.
     o    Wellness.  The Company  provides foods and  nutritional  products that
          support health and well-being.

                                       4

<PAGE>


Product  Categories.  The Company's  product  offerings include organic and high
quality conventional produce;  convenient and tasty prepared foods; high quality
natural  and  conventional  meats;  a variety  of wild and  natural  farm-raised
seafood;  a bakery  featuring  Whole Foods Market brand  crusty  breads;  choice
selections of specialty cheeses,  beer and wine; a mixture of natural,  organic,
gourmet and ethnic  grocery  products;  numerous  value priced items in the bulk
department;  and a nutrition area offering a complete  alternative pharmacy with
holistic remedies, herbs, vitamins and supplements.

Private Label  Products.  The Company has expanded its private  label  offerings
over the last several years and has  developed two different  lines of products.
The "Whole  Foods" label  program  began in 1992 and markets "best of the class"
premium and super premium  products.  The Company seeks artisan food  producers,
small batch  production and  hand-tested  recipes for inclusion in this program.
Products  marketed  under the "Whole Foods" label include  organic pasta sauces,
pear and plum butters,  organic kalamata olives, jams, organic olive oil, salsa,
honey and organic chocolate bars. In 1998, the Company has added to this private
label program items such as butter cookies imported from France,  smoked salmon,
organic hot chocolate,  organic water crackers  imported from England and French
soap.  In 1997,  the Company  introduced a new line of products  under the "365"
label which emphasizes every day value products.  The goal of this program is to
find products that meet the Company's  quality  standards but are less expensive
than alternative  products  available to the Company.  The Company markets these
products to its customer  through special  displays and  distinctive  packaging.
Products  marketed  under this private label program  include  expeller  pressed
canola oil, several cuts of imported Italian pasta,  pasta sauces,  extra virgin
olive oil,  frozen fruit bars,  dolphin-safe  canned tuna,  spring water and two
flavors of macaroni and cheese.  Additional  "365" items  include dry and canned
pet food, dry breakfast  cereals,  100% recycled paper towels,  bathroom tissues
and paper napkins,  frozen  waffles,  baked  tortilla  chips,  tomatoes,  frozen
vegetables, frozen fruits, fruit spreads, whole bean coffees, sorbet, ice cream,
cookies, soft drinks and 100% fruit juices.

Nutritional  Supplements.  Amrion  currently  markets  and  sells  more than 900
products,  including nutriceuticals,  herbs, herbal formulas, vitamins, minerals
and homeopathic  products.  Amrion products are dietary nutritional  supplements
and not pharmaceutical or medicinal products,  and these products are sold under
Company-owned  trademarks  primarily  through  direct  marketing.  Three product
groups collectively  comprise a significant portion of Amrion's net sales. These
product groups are known as Coenzyme Q10, Ginkgo Biloba and Bilberry.  To reduce
the potential  adverse effect of a decreased  demand for any of these  products,
Amrion continually adds new products to its existing line.

Whole  Foods  Market  introduced  private  label  nutritional   supplements  and
nutriceuticals  manufactured  by Amrion in its retail stores during fiscal 1998.
Additionally,  the Company plans to redesign its  nutritional  departments to be
more accessible and customer friendly.

Store Operations
Team  Approach to Store  Operations.  The Company has promoted a strong  company
culture featuring a team approach to store operations which the Company believes
is  distinctly  more  empowering  of  employees  than  that  of the  traditional
supermarket.  Each store employs between 34 and 342 people, organized into up to
nine teams, each led by a team leader.  Each team is responsible for a different
aspect of store operations, such as produce; grocery; meat, poultry and seafood;
prepared foods; bakery goods; beer/wine/cheese;  nutrition products (nutritional
supplements,  herbs and body care);  customer service; and the front-end section
which  runs  the   customer   check-out   counters.   The  Company   promotes  a
decentralized,  team  approach  to store  operations  in which  many  personnel,
merchandising  and  operating  decisions  are  made  by  employee  teams  at the
individual store level.

The Company strives to create a company-wide  consciousness  of "shared fate" by
uniting  the  self-interests  of team  members  as closely  as  possible  to the
self-interests of customers and of shareholders.  One way the Company reinforces
this  concept  is  through  its  various  gainsharing  programs,   which  reward
specifically targeted performance such as team labor productivity. There is also
a team member incentive  program which currently  rewards team members for sales
increases of private label products. The Company also reinforces the shared fate
concept by offering team members three programs which encourage stock ownership.
Team members are eligible for stock  options  under the Team Member Stock Option
Plan either  through  seniority or  promotion.  Team  members can also  purchase
restricted stock at a discount through payroll  deductions under the Team Member
Stock Purchase Plan. In addition, since 1996 the Company has made its employer's
match in the  Company's  401(k)  plan in Company  stock.  The  Company  believes
encouraging  team members to become  shareholders  aligns the  interests of team
members  with the  interests  of its  shareholders  for the  betterment  of both
stakeholders.

                                       5

<PAGE>


The Company believes that it helps to inspire its team members by providing them
with a  greater  sense of  purpose  and  mission  in their  work.  For many team
members,  their job is an extension of their personal  philosophy and lifestyle.
Team  members  can feel they are  contributing  to the good of others by selling
clean and nutritious foods, by contributing to long-term sustainable agriculture
and by promoting a pesticide-free and healthier environment.  Additionally,  the
Company has a program  which  provides paid time off to team members for working
with  qualified  community  service  organizations.  Because  of  the  Company's
decentralized  management  structure,  an  effective  store team  leader  (store
manager) is critical to the success of the store.  Store team leaders are paid a
salary plus a bonus based on store  profit  contribution.  The store team leader
works closely with the associate store team leader, as well as with all the team
leaders, to operate the store as efficiently and profitably as possible.

Store  Description.  The Company has no prototype store.  Each store's layout is
customized to the actual size and configuration of the particular location.  The
Company  emphasizes strong visual  presentations in all key traffic areas of its
stores.  Merchandising  displays are changed  frequently  and often  incorporate
seasonal  themes.  The  stores  also  sponsor a variety  of  organized  in-store
activities,  such as store  tours,  samplings,  taste  fairs and  other  special
events.  To further a sense of community and  interaction  with  customers,  the
stores  typically  include  sit-down eating areas,  customer  comment boards and
centrally located  information  booths.  In addition,  some stores offer special
services such as home delivery.

Site  Selection.  Each of the  stores  are  generally  located  in  high-traffic
shopping areas and are either  freestanding  or in strip  centers.  In selecting
store  locations,  the  Company  uses an  internally-developed  model to analyze
potential  markets on such  criteria as income  levels,  population  density and
educational levels.  After the Company has selected a target site, it retains an
independent third party consultant to project sales. The Company primarily seeks
to open large format  stores which range  between  30,000 to 50,000 square feet,
located on premier real estate sites,  often in urban, high population  locales.
Stores currently under development average  approximately 34,000 square feet. In
addition,  the Company will also  opportunistically  pursue  smaller store sites
which it  believes  can  achieve  management's  sales and  return on  investment
targets.

The Company  typically opens a new store  approximately  12 to 24 months after a
store site is selected and the lease is signed.  The Company  estimates that its
cash  requirements to open a new store will range  (depending on the size of the
new store,  geographic location,  degree of work performed by the landlord,  and
complexity of site development issues) from $3 million to $12 million, excluding
new store inventory  (approximately  $500,000).  The Company  incurred in fiscal
1998 on average  approximately  $530,000 in pre-opening  expenses for new stores
other than relocated stores.  Pre-opening expenses are currently expensed in the
quarter in which the store is opened.

Purchasing and Distribution
The Company's buyers purchase  products for retail sale from regional  wholesale
suppliers and vendors.  Over the last few years, the Company has shifted some of
its purchasing  operations from the store to the regional and national level. By
purchasing  on a regional and national  level,  the Company is able to negotiate
better volume discounts with major vendors and distributors. The Company expects
planned upgrades to its information systems to improve the Company's  purchasing
leverage by providing product and quantity information by supplier on a regional
and company-wide basis. The Company owns and operates seven distribution centers
across the country.  The largest of the Company's  distribution  centers,  Texas
Health  Distributors  in Austin,  Texas,  distributes  natural  products  to the
Company's stores in Texas and Louisiana as well as to other food retailers.

The  other  six  distribution  centers  primarily  distribute  produce  and  the
Company's private label products to Company stores in their respective  regions.
In addition,  the Company owns a seafood wharf, a produce  procurement center, a
specialty   coffee  roaster  and  distributor   and  has  established   regional
commissaries and bakehouses,  all of which distribute  products to the Company's
stores.

Amrion  currently  imports  approximately  75% of its raw materials from various
foreign countries.  Due to the increase in demand for Amrion's products from the
overall growth in the natural products industry,  Amrion has developed strategic
partnerships with key domestic and international raw material  suppliers.  These
written supply contracts between Amrion and principal raw material suppliers are
negotiated  each year and provide  reasonable  assurance that Amrion's supply of
raw materials will not be interrupted.  However, alternative sources of Amrion's
materials  are  available  in the  event a  supplier  is unable  to  deliver  as
specified in the written supply  contract.  The  termination of supply by one or
more of its vendors could have a temporary adverse effect on Amrion's sales. The
cost  incurred  by Amrion  for its raw  materials  could  rise in the event of a
deterioration of the value of the U.S. Dollar against the foreign  currencies of
Amrion's  suppliers.  Further cost increases could result due to the increase in

                                      6

<PAGE>

demand  relative to the supply of these  products from the overall growth in the
natural products industry.  The Company intends to utilize Amrion's expertise to
develop a direct  marketing  distribution  of Whole Foods Market  private  label
products through catalogue and internet-based sales.

Marketing
The Company spends less on advertising than conventional  supermarkets,  instead
relying  primarily on  word-of-mouth  recommendations  from its  customers.  The
Company allocates about half of its marketing budget to region-wide programs and
the remainder to the individual store's marketing efforts. The stores spend most
of their own  marketing  budgets on store events such as taste  fairs,  classes,
store tours and  product  samplings.  Each store also has a separate  budget for
making  contributions  to a variety of philanthropic  and community  activities,
creating  goodwill and maintaining a high profile in the community.  The Company
presently  contributes  approximately 5% of its after tax profits in the form of
cash or products to not-for-profit organizations.

Amrion  utilizes  direct  mail  of  Company  designed  catalogs,  brochures  and
individual  mail pieces which  highlight  product lines and current  promotional
activities.   Amrion   complements   its  direct  mail   activities  with  print
advertising,  free standing inserts and package insert  programs.  Additionally,
Amrion's retail and health care professional divisions, which target health food
stores,  health  care  providers  and  mass  merchandisers,   utilize  marketing
strategies  which include direct mail,  telemarketing  contact,  personal visits
from  sales  representatives,  consumer  and  trade  advertising,  point of sale
materials,   free  standing   inserts  with  coupons  in  newspapers  and  radio
advertising.

Competition
The Company's  natural foods  competitors  currently include other natural foods
supermarkets,  conventional  and  specialty  supermarkets,  other  natural foods
stores  and small  specialty  stores.  Although  the  Company  historically  has
encountered  limited  competition  in its  geographic  markets with other stores
operating  in the  natural  foods  supermarket  format,  it has faced  increased
competition in recent years from such stores,  particularly in new markets,  and
expects to  encounter  additional  competition  from such stores in its existing
markets  and in new  markets.  When the Company  faces such direct  competition,
there can be no assurance  that the Company will be able to compete  effectively
or that increased competition will not adversely impact the Company's results of
operations.  In addition,  conventional and specialty  supermarkets compete with
the Company in one or more product  categories and may expand more  aggressively
in marketing a broad range of natural  foods and thereby  compete more  directly
with the Company for products,  customers and  locations.  Some of the Company's
competitors have been in business longer or have greater  financial or marketing
resources  than the  Company  and may be able to  devote  greater  resources  to
securing  suitable  locations and to the  sourcing,  promotion and sale of their
products.

The business of developing,  manufacturing and marketing vitamins,  minerals and
other  nutritional  supplements  is highly  competitive.  It is not  possible to
accurately  assess  the  number  and  size of  competitors,  as the  nutritional
supplement  industry  is  composed  of many small  companies,  many of which are
privately-held  and do not  publish  sales and  marketing  figures.  The Company
believes   that   Amrion's   competitive   pricing,   quality  of   advertising,
comprehensive  lines of quality products and customer service  commitment enable
it to compete favorably with other vitamin and nutritional supplement companies.

Government Regulation
The  Company's  stores are  subject to various  federal,  state and local  laws,
regulations and administrative  practices affecting its business and must comply
with provisions regulating health and sanitation standards, food labeling, equal
employment,  minimum  wages  and  licensing  for the sale of food  and,  in some
stores,   alcoholic   beverages.   Difficulties  or  failures  in  obtaining  or
maintaining required licenses or other required approvals could delay or prevent
the opening of new stores or adversely affect the operations of existing stores.

The manufacturing,  processing, formulating, packaging, labeling and advertising
of products,  particularly the nutriceutical and nutritional supplement products
developed,  produced and marketed by Amrion, are subject to regulation by one or
more federal  agencies,  including the FDA, FTC,  CPCS,  USDA and EPA.  Amrion's
activities are also regulated by various agencies of the states,  localities and
foreign  countries  to which  Amrion's  products  are  distributed  and in which
Amrion's products are sold.

The  composition  and labeling of nutritional  supplements  and  nutriceuticals,
which  comprise a significant  majority of Amrion's  products,  is most actively
regulated  by the FDA  under the  provisions  of the  Federal  Food,  Drug,  and

                                       7

<PAGE>

Cosmetic Act ("FFDC Act").  The FFDC Act has been revised in recent years by the
Nutrition  Labeling  and  Education  Act of  1990  ("NLEA")  and by the  Dietary
Supplement Health and Education Act of 1994 ("DSHEA").  Final rules establishing
labeling and notification  requirements for dietary supplements were promulgated
by the FDA on September 23, 1997,  and the labeling  portion of the  regulations
will take effect on March 23, 1999. Amrion is in the process of implementing the
labeling and notification provisions.  Additionally,  on April 29, 1998, the FDA
published a proposed rule regarding  claims for dietary  supplements  concerning
the effects of the  product on the  structure  or function of the body.  The FTC
also issued a guidance document for dietary supplement advertisement in November
1998.

Employees
As of  September  27,  1998,  the Company had  approximately  14,200  employees,
including  approximately  12,300  full-time and 1,900 part-time  employees.  The
Company  sponsors  a  partially  self-insured  health  care  benefits  plan  for
participating  employees.  The  Company  does  not  subscribe  to  any  workers'
compensation  insurance  program  with  respect  to its  employees  in Texas and
instead maintains a reserve for job-related  injury claims. The employees of the
Company are not represented by a labor union or collective bargaining agreement.
Certain of the Company's  stores have been, and certain  stores  continue to be,
subjected to  informational  pickets by the local retail  clerks' and  butchers'
unions.

Trademarks
Registered  service marks of the Company include the names "Whole Foods Market,"
"Wellspring,"  "Bread & Circus," "Fresh Fields," "Good for You Foods,"  "Organic
Coffee Company,"  "Allegro Coffee Company" and the Company's stylized logos. The
Company also owns common law  trademarks and trademark  registrations  including
those used on certain product names used by Amrion.

Risk Factors
The Company  wishes to caution  readers that the  following  important  factors,
among  others,  could cause the actual  results of Whole Foods  Market to differ
materially from those indicated by forward-looking  statements made from time to
time in news releases,  reports, proxy statements,  registration  statements and
other written  communications,  as well as oral forward-looking  statements made
from time to time by  representatives  of the  Company.  Except  for  historical
information,  the matters discussed in such oral and written  communications are
forward-looking  statements that involve risks and uncertainties,  including but
not  limited  to  general  business   conditions,   the  timely  and  successful
development and opening of new stores, the impact of competition and other risks
detailed below.  "Forward-looking  statements" within the meaning of Section 21E
of the Securities Exchange Act of 1934, as amended, can be identified by the use
of predictive,  future-tense or forward-looking terminology, such as "believes,"
"anticipates,"   "expects,"   "estimates,"   "may,"  "will"  or  similar  terms.
Forward-looking  statements also include  projections of financial  performance,
statements regarding management's plans and objectives and statements concerning
any  assumptions  relating  to the  foregoing.  All  subsequent  written or oral
forward-looking  statements attributable to the Company or persons acting on its
behalf are expressly qualified by these factors.

Growth  Dependent on Expansion.  The Company's  strategy is to expand  through a
combination of new store openings and acquisitions of existing stores as well as
the possible acquisition or development of businesses with complementary product
lines and related lines of business.  Successful implementation of this strategy
is contingent on numerous  conditions,  some of which are described  below,  and
there  can  be no  assurance  that  the  Company's  expansion  strategy  can  be
successfully executed.

Continued growth of Whole Foods Market will depend to a significant  degree upon
its  ability to open or acquire  new stores in  existing  and new markets and to
operate these stores on a successful  basis.  Further,  the Company's  expansion
strategy is  dependent  on finding  suitable  locations,  and Whole Foods Market
faces intense  competition with other retailers for such sites.  There can be no
assurance  that Whole Foods Market will be able to open or acquire new stores in
a timely manner and to operate them on a successful  basis.  In addition,  there
can be no assurance that Whole Foods Market can successfully  hire and train new
employees  and  integrate  them into the  programs  and  policies of Whole Foods
Market or adapt its  distribution,  management  information  and other operating
systems  to the  extent  necessary  to  operate  new  or  acquired  stores  in a
successful and profitable manner and adequately supply natural foods products to
these stores at competitive prices.

There can be no assurance  that Whole Foods Market will continue to grow through
acquisitions.  To the extent  Whole Foods  Market  further  expands by acquiring
existing  businesses,  there can be no  assurance  that Whole  Foods  Market can
successfully  integrate the acquired  businesses into its operations and support
systems,  and that the operations of acquired  businesses  will not be adversely
affected as the Company's  decentralized  approach to operations is  introduced.

                                       8

<PAGE>

Capital Needed for Expansion. The acquisition of existing stores, the opening of
new stores and the  development of new production  and  distribution  facilities
requires  significant  amounts of capital. In the past, the Company's growth has
been funded primarily through proceeds from public offerings, bank debt, private
placements of debt, and internally  generated cash flow. These and other sources
of capital may not be available to Whole Foods Market in the future.

Quarterly  Fluctuations.  The  Company's  quarterly  operating  results could be
adversely  affected by losses from new stores,  variations in the mix of product
sales,  price  changes  in  response  to  competitive   factors,   increases  in
merchandise costs, possible supply shortages and the timing of acquisitions.  In
addition,   the  Company's   quarterly   results  of  operations  may  fluctuate
significantly as the result of the timing of new store openings and the range of
operating  results which may be generated from newly opened stores.  The Company
currently expenses  pre-opening costs associated with a new store opening during
the  quarter  in which the store is  opened.  Accordingly,  quarter  to  quarter
comparisons of results of operations have been and may be materially impacted by
the  timing of new  store  openings.  Information  on  future  requirements  for
pre-opening  costs  is  included  in  "Adoption  of  Accounting   Standards"  in
Management's Discussion  and  Analysis  of  Financial  Condition  and Results of
Operations.

Competition. The Company's competitors include other natural foods stores, large
and small  traditional  and specialty  supermarkets  and grocery  stores.  These
stores  compete with Whole Foods Market in one or more  product  categories.  In
addition, traditional and specialty supermarkets are expanding more aggressively
in marketing a broad range of natural foods and thereby competing  directly with
Whole  Foods  Market  for  products,  customers  and  locations.  Some of  these
potential  competitors have been in business longer or have greater financial or
marketing  resources  than Whole Foods Market and may be able to devote  greater
resources  to the  sourcing,  promotion  and sale of their  products.  Increased
competition may have an adverse effect on  profitability  as the result of lower
sales, lower gross profits, and/or greater operating costs such as marketing.

The sales of  nutritional  supplements,  nutricueticals  and other  fitness  and
health-related products are highly competitive,  and the Company expects to face
such  continued  competitive  pressure  in  the  future.   Amrion's  nutritional
supplement  products,  which are its  largest  source of  revenue,  compete on a
national and regional  basis  directly with other  specialty  health  retailers,
nutritional supplement  manufacturers and mass merchandisers such as drug stores
and supermarkets.  Many of these  competitors are substantially  larger and have
greater resources than Whole Foods Market.

Food Safety. There is increasing  governmental  scrutiny of and public awareness
regarding food safety.  The Company  believes that many customers choose to shop
at Whole Foods Market  because of their  interest in health,  nutrition and food
safety.  Although the Company has  intensified  its food safety  procedures  for
perishables, it anticipates that its customers will hold it to a higher standard
than conventional  supermarkets.  The sale of contaminated food products, or the
perception of such sale, by the Company could have a material  adverse effect on
its operations.

Personnel  Matters.  Whole  Foods  Market  is  dependent  upon a  number  of key
management and other personnel. The loss of the services of a significant number
of key  personnel  within a short  period of time could have a material  adverse
effect  upon  Whole  Foods  Market.  The  Company's  continued  success  is also
dependent  upon its ability to attract and retain  qualified  employees  to meet
Whole Foods Market's  future needs.  The Company faces intense  competition  for
qualified  personnel,  many  of  whom  are  subject  to  offers  from  competing
employers, and there can be no assurance that Whole Foods Market will be able to
attract and retain such  personnel.  Whole Foods  Market does not  maintain  key
person insurance on any employee.

Integration  of Acquired  Operations.  By acquiring  many new stores and certain
manufacturing  type  businesses  in the last  several  years,  the  Company  has
materially increased the scope of its operations by (i) increasing the number of
its stores and  entering new markets and (ii)  including  the  manufacturing  of
nutriceuticals  and nutritional  supplements and the direct  marketing of these.
There can be no assurance that  comparable  store sales of acquired  stores will
increase to or be  maintained  at the level  achieved  by  existing  Whole Foods
Market  stores.  Additionally,  there can be no assurance that the operations of
acquired stores will not be adversely  affected as a result of the  introduction
of the Company's team approach to store operations, or the response of customers
to the changes in operations and merchandising  mix made by new ownership.  With
respect to the Company's acquisition of manufacturing  operations,  there can be
no assurance  that  current  retail  stores which are  customers of the acquired
companies  will  continue to do business with such  companies  after they become
subsidiaries  of Whole Foods Market,  nor can there be any assurance  that Whole
Foods Market can realize the expected  benefits  from the  acquisition  of these
companies.  The integration of acquired  operations into Whole Foods Market will
require the dedication of management  resources  which may  temporarily  detract
from attention to day-to-day business of the Company.

                                       9

<PAGE>


Negative  Impact of  Litigation  Possible.  From time to time the Company is the
subject  of  various  lawsuits  arising  in the  ordinary  course  of  business.
Additionally,  like other retailers,  distributors and manufacturers of products
that are  ingested,  the Company  faces an inherent  risk of exposure to product
liability  claims in the event that the use of its  products  results in injury.
Although not currently anticipated by management, the Company's results could be
materially impacted by legal and settlement expenses related to such lawsuits.

Government Regulation. The manufacturing,  processing,  formulating,  packaging,
labeling  and  advertising  of  products,  particularly  the  nutriceutical  and
nutritional  supplement  products,  are  subject  to  regulation  by one or more
federal  agencies,  including the FDA, the FTC, the CPSC,  the USDA and the EPA.
Amrion's  activities  are also  regulated  by various  agencies  of the  states,
localities and foreign  countries to which Amrion's products are distributed and
in which Amrion's products are sold.

The composition and labeling of nutritional  supplements and  nutricueticals  is
most  actively  regulated by the FDA under the  provisions  of the FFDC Act. The
FFDC Act has been revised in recent years by the NLEA and by the DSHEA. While in
the  judgment of Whole  Foods  Market  these  regulatory  changes are  generally
favorable to the  nutritional  supplements  industry,  there can be no assurance
that Amrion will not in the future be subject to additional  laws or regulations
administered by various  regulatory  authorities.  In addition,  there can be no
assurance that existing laws and regulations  will not be repealed or be subject
to  more  stringent  or  unfavorable  interpretation  by  applicable  regulatory
authorities.

Final rules  establishing  labeling and  notification  requirements  for dietary
supplements  were  promulgated by the FDA on September 23, 1997 and the labeling
portion of the regulations will take effect on March 23, 1999.  Amrion is in the
process  of  implementing  the  recent  labeling  and  notification  provisions.
Additionally,  on April 29, 1998,  the FDA published a proposed  rule  regarding
claims for  dietary  supplements  concerning  the  effects of the product on the
structure or function of the body.  The FTC also issued a guidance  document for
dietary supplement advertisement in November 1998.

The   Company   cannot   predict  the  nature  of  future   laws,   regulations,
interpretations  or  applications,  nor  can it  determine  what  effect  either
additional  governmental  regulations  or  administrative  orders,  when  and if
promulgated, or disparate federal, state and local regulatory schemes would have
on its business in the future. They could, however, require the reformulation of
certain products to meet new standards,  the recall or discontinuance of certain
products  not  able to be  reformulated,  additional  record  keeping,  expanded
documentation  of the  properties  of certain  products,  expanded or  different
labeling and/or scientific substantiation. Any or all of such requirements could
have an adverse  effect on the  Company's  results of  operations  and financial
condition.

Governmental regulations in foreign countries where Amrion plans to expand sales
may prevent or delay entry into the market or prevent or delay the introduction,
or require the reformulation, of certain of Amrion's products.

Sales  Concentrations  of Major  Products.  Three  product  groups  collectively
comprise a significant  portion of Amrion's net sales.  These product groups are
known as Coenzyme Q10, Ginkgo Biloba and Bilberry.  Although  historically sales
of these products have increased annually,  there can be no assurance this trend
will  continue or that  current  revenues  attributed  to the  products  will be
maintained.  To the extent  customer  demand for these product groups  declines,
Amrion's  sales would be adversely  affected.  To reduce the  potential  adverse
effect of a decreased demand for any of these products,  Amrion continually adds
new products to its existing line.

Possible  Volatility of  Convertible  Subordinated  Debentures  and Common Stock
Price. The market price of the Company's convertible subordinated debentures and
common stock could be subject to significant  fluctuation in response to various
market  factors  and  events,  including  variations  in the  Company's  earning
results,  changes  in  earnings  estimates  by  securities  analysts,  publicity
regarding the Company, its competitors,  the health food industry generally, new
statutes or regulations or changes in the interpretation of existing statutes or
regulations   affecting  the  health  food  industry   specifically,   sales  of
substantial  amounts of common stock in the public market or the perception that
such sales could occur and other  factors.  In addition,  in recent  years,  the
stock market has experienced broad price and volume fluctuations that often have
been  unrelated to the  operating  performance  of particular  companies.  These
market fluctuations also may adversely affect the market price of the debentures
and the common stock.  Volatility  in the price of the  Company's  common stock,
changes in prevailing  interest rates and changes in perception of the Company's
creditworthiness may in the future adversely affect the price of the debentures.

                                       10

<PAGE>

Information  System  Upgrades  and Year 2000  Issues.  The  Company  continually
evaluates  and  upgrades its  management  information  systems.  The Company has
completed a number of acquisitions in recent years, and the information  systems
of some of the  acquired  operations  have not been  fully  integrated  with the
Company's  information  systems.  Although the Company does not  anticipate  any
disruption  in its  operations  or  financial  reporting  as a result  of system
upgrades or system integrations,  there can be no assurance that such disruption
will not occur or that the desired  benefits  from the system  upgrades  will be
realized.

Currently  there is significant  uncertainty in the software  industry and among
software  users  regarding  the impact of the year 2000 on  installed  software.
Software database  modifications  and/or  implementation  modifications  will be
required to enable such  software to  distinguish  between 21st and 20th century
dates.  The  Company  uses  third-party  system  software  which will need to be
modified or replaced in order to address year 2000 compliance. If the Company is
unsuccessful in completing remediation of non-compliant systems, if the costs to
remediate the Company's Year 2000 issues significantly exceed current estimates,
or if  significant  third parties upon whom the Company  relies  cannot  resolve
their  Year  2000  issues,  there  could be a  material  adverse  effect  on the
Company's business,  financial condition, and results of operations.  Additional
information on Year 2000 issues is included under the caption "Year 2000 Issues"
in  Management's  Discussion and Analysis of Financial  Condition and Results of
Operations.

Item 2.    Properties

The  Company  owns the New  Orleans  store  location.  The  Company  also owns a
building  in  Austin,  Texas  which  houses  one of its  stores,  the  corporate
headquarters  and a bookstore.  The  underlying  property is leased from a third
party  under a ground  lease  which  has a base term of  twenty  years  with ten
options to renew for five years each. The Company owns the  underlying  property
for its stores in  development  in  Atlanta  and Santa Fe.  The  Company  owns a
manufacturing,  distribution  and warehousing  facility and an adjacent lot near
Boulder,  Colorado, an office building in Boulder and an undeveloped property in
Westminster,  Colorado.  In October 1998, the Company purchased a 381,000 square
foot  manufacturing,  distribution,  warehousing and administrative  facility in
Thornton,  Colorado.  All other stores,  distribution  centers,  bakehouses  and
administrative facilities are leased, with expiration dates ranging from 1 to 25
years.  The Company has options to renew most of its leases with renewal periods
ranging from 5 to 50 years.

The Company has a lease with the  bookstore  at its  building in Austin,  Texas.
Certain officers of the Company are also  shareholders of the bookstore in which
they own a combined 13.4% of the outstanding  stock.  The Company  believes that
the terms of the lease  between the Company  and the  bookstore  are on terms no
less  favorable  to  the  Company  than  could  have  been  negotiated  with  an
independently  owned  retailer.  This is partially  based on an appraisal of the
lease by an  independent  appraisal  firm.  The  income  from this  lease is not
material to the operations of the Company.

Item 3.    Legal Proceedings

From  time to time,  the  Company  is  involved  in  lawsuits  that the  Company
considers to be in the normal course of its business  which have not resulted in
any material losses to date.

Item 4.    Submission of Matters to a Vote of Security Holders

Not applicable.


                                       11


<PAGE>


PART II

Item 5.    Market for Registrant's Common Equity and Related Shareholder Matters

The Company's common stock is traded on the Nasdaq Stock Market under the symbol
"WFMI." The following sets forth the high and low sales prices for the Company's
last two fiscal years.

                                                        High             Low
         Fiscal 1997
September 30, 1996 to January 19, 1997                  $27.75           $17.50
January 20, 1997 to April 13, 1997                      $24.50           $17.50
April 14, 1997 to July 6, 1997                          $33.75           $20.50
July 7, 1997 to September 28, 1997                      $36.63           $32.38

         Fiscal 1998
September 29, 1997 to January 18, 1998                  $51.38           $34.63
January 19, 1998 to April 12, 1998                      $70.13           $44.50
April 13, 1998 to July 5, 1998                          $67.50           $53.00
July 6, 1998 to September 27, 1998                      $66.50           $35.50

The Company had  approximately  1,500  record  holders of its common stock as of
November 30, 1998.

On March 30, 1998, the  shareholders of the Company approved an amendment to the
Articles of  Incorporation  that  increased the  authorized  number of shares of
common stock from 50 million to 100 million.

The Company intends to retain any earnings for use in its business and therefore
does not  anticipate  paying any cash dividend in the  foreseeable  future.  The
Company's present bank credit agreement contains certain  restrictive  covenants
that include the unavailability of the payment of dividends on common stock.

In fiscal year 1998 the Company issued the following unregistered securities:

     (1) In December 1997, the Company issued  1,013,340  shares of Common Stock
         to the former  stockholders  of  commonly  controlled  companies  doing
         business  as  Merchant  of Vino  as  consideration  for  the  Company's
         acquisition of Merchant of Vino.

     (2) In December  1998, the Company issued 174,878 shares of Common Stock to
         the former stockholder of Allegro Coffee Company, Inc. as consideration
         for the Company's acquisition of Allegro Coffee Company, Inc.

In  issuing  such  securities,  the  Company  relied on the  exemption  from the
registration and prospectus delivery requirements of the Securities Act of 1933,
as amended, provided by Section 4(2) of such Act.

In addition,  as previously  reported on the Company's  Form 10-Q for the period
ended  January  18,  1998,  the  Company  issued in  February  1998 in a private
offering under Rule 144A of the Securities Act of 1933, as amended,  zero coupon
convertible  subordinated  debentures.  In issuing such securities,  the Company
relied  on  the  exemption  from  the  registration   and  prospectus   delivery
requirements  of the Securities  Act of 1933, as amended,  provided by Rule 144A
promulgated under such Act.







                                       12


<PAGE>


Item 6.    Selected Financial Data

Whole Foods Market, Inc. and Subsidiaries
Summary Financial Information (In thousands, except per share and operating
data)

<TABLE>


                                                       Sept 27     Sept 28      Sept 29      Sept 24       Sept 25
                                                          1998        1997         1996         1995          1994 
- -------------------------------------------------------------------------------------------------------------------
<S>                                             <C>               <C>            <C>          <C>           <C>     

Consolidated Statements of Operations (1)
Sales                                           $    1,389,768    1,117,346      946,353      748,691       597,294
Cost of goods sold and occupancy costs                 921,104      749,551      645,925      504,211       402,471 
- -------------------------------------------------------------------------------------------------------------------
Gross profit                                           468,664      367,795      300,428      244,480       194,823
Selling, general and administrative expenses           385,573      312,703      266,107      225,755       177,850
Pre-opening and relocation costs                         3,979        5,243        5,903        6,361         9,145
Merger and reorganization expenses                       1,699        4,887       38,516            0             0 
- -------------------------------------------------------------------------------------------------------------------
Income (loss) from operations                           77,413       44,962      (10,098)      12,364         7,828
Interest expense                                        (7,685)      (6,044)      (4,671)      (2,368)         (127)
Investment and other income                              2,328          450          650        1,087         1,166
- -------------------------------------------------------------------------------------------------------------------
Income (loss) before income taxes                       72,056       39,368      (14,119)      11,083         8,867
Provision (credit) for income taxes                     26,661       12,724       (1,404)       6,899         7,095
- -------------------------------------------------------------------------------------------------------------------
Net income (loss)                               $       45,395       26,644      (12,715)       4,184         1,772
- -------------------------------------------------------------------------------------------------------------------
Basic income (loss) per common share            $         1.74         1.10        (0.54)        0.18         0.08
- -------------------------------------------------------------------------------------------------------------------
Weighted average common shares outstanding              26,159       24,194       23,366       22,724        22,187
- -------------------------------------------------------------------------------------------------------------------
Diluted income (loss) per common share          $         1.64         1.06        (0.54)        0.18         0.08
- -------------------------------------------------------------------------------------------------------------------
Weighted average shares outstanding,
   diluted basis                                        27,744       25,162       23,366       23,404        22,749
- -------------------------------------------------------------------------------------------------------------------

Operating Data:
Number of stores at end of period                           87           75           68           61            49
Store sales per square foot                                670          638          636          625           639
Average weekly sales per store                         291,690      277,141      253,555      238,776       243,520
Comparable store sales increase (2)                      11.0%         8.3%         5.4%         6.2%          9.9%

Consolidated Balance Sheet Data (End of Year):
Working capital                                         93,064       35,427       15,648          871        21,876
Total assets                                           544,808      398,484      340,819      290,414       221,510
Long-term debt (including current maturities)          159,016       93,844       85,291       53,721         8,389
Shareholders' equity                                   277,273      205,465      172,024      172,353       167,232

</TABLE>

(1)  The financial information above for prior periods has not been restated for
     the  pooling-of-interests   acquisitions  of  Allegro  Coffee  Company  and
     Merchant  of  Vino  due to the  immateriality  of  the  information  of the
     acquired  entities to the  Company's  consolidated  financial  information.
     Fiscal years 1998,  1997,  1995 and 1994 are 52-week  years and fiscal year
     1996 is a 53-week year.

(2)  For internal reporting purposes,  the Company's fiscal year is comprised of
     13 accounting  periods generally  consisting of four weeks each. Sales of a
     store are deemed to be "comparable" commencing in the fifty-third full week
     during which the store was open.





                                       13


<PAGE>


Item 7.    Management's Discussion and Analysis of Financial Condition and 
           Results of Operations

General
Whole Foods Market  opened its first store in Texas in 1980 and has expanded its
operations  to 87 stores as of September 27, 1998 both by opening new stores and
acquiring  existing  stores from third  parties.  The  results of the  Company's
operations  have been and will continue to be materially  affected by the timing
and number of new store openings.  New stores may incur operating losses for the
first one or two years of  operations.  The Company's  results of operations are
reported on a 52- or 53-week fiscal year ending on the last Sunday in September.
Fiscal  years 1998 and 1997 are 52-week  years and fiscal year 1996 is a 53-week
year. In December 1997, the Company completed  pooling-of-interests mergers with
Allegro Coffee  Company,  a specialty  coffee roaster and  distributor  based in
Boulder, Colorado and Merchant of Vino, which operated four gourmet/natural food
supermarkets  and two  specialty  wine and  gourmet  food  shops in the  greater
Detroit metropolitan area. For fiscal 1998, the financial  information contained
herein  presents  the  combined  results of  operations  of Whole Foods  Market,
Allegro  Coffee  Company and Merchant of Vino for the entire fiscal year.  Prior
year results of operations  have not been restated due to the  immateriality  of
the financial statements of the acquired entities to the Company's  consolidated
financial statements.

Development Activity
The  following is a schedule of stores  opened,  relocated,  closed and acquired
during fiscal years 1998, 1997 and 1996:

Store                                    Location                        Date
- -----                                    --------                        ----
Reston                                 Reston, VA                opened 11/95
Oak Street                           Evanston, IL              acquired 12/95
                                                                  closed 9/96
Sherman Oaks West                Sherman Oaks, CA                 opened 1/96
Tenley                             Washington, DC                 opened 1/96
Georgetown                         Washington, DC                 opened 1/96
Lakeview                             Lakeview, IL                 opened 2/96
Manhasset                         Munsey Park, NY                 opened 2/96
Arlington                           Arlington, VA                 opened 2/96
Durham                                 Durham, NC              relocated 2/96
Mt. Washington                      Baltimore, MD                 opened 5/96
Madison                               Madison, WI                 opened 6/96
West LA                           Los Angeles, CA              relocated 7/96
Franklin                        San Francisco, CA                 opened 7/96
Cupertino                           Cupertino, CA              relocated 8/96
Vienna                                 Vienna, VA                opened 11/96
La Jolla                             La Jolla, CA                opened 11/96
Philadelphia                     Philadelphia, PA                 opened 1/97
Wheaton                               Wheaton, IL              relocated 2/97
Hillcrest                           San Diego, CA                 opened 4/97
San Rafael                         San Rafael, CA                 opened 4/97
Federal                        Ft. Lauderdale, FL               acquired 4/97
Plantation                         Plantation, FL               acquired 4/97
Granary                              Monterey, CA               acquired 8/97
Quarry                            San Antonio, TX             relocated 10/97
Brentwood                           Brentwood, CA                opened 10/97
Evanston                             Evanston, IL             relocated 12/97
Birmingham                         Birmingham, MI              acquired 12/97
Farmington Hills             Farmington Hills, MI              acquired 12/97
Plymouth                            Ann Arbor, MI              acquired 12/97
Rochester                           Rochester, MI              acquired 12/97
Somerset                                 Troy, MI              acquired 12/97
Troy                                     Troy, MI              acquired 12/97
Pearl                                 Boulder, CO                 opened 2/98
Tempe                                   Tempe, AZ                 opened 3/98


                                       14

<PAGE>


Store                                    Location                        Date
- -----                                    --------                        ----
Winter Park                       Winter Park, FL                 opened 4/98
Marlton                               Marlton, NJ                 opened 5/98
Monterey/Granary                     Monterey, CA              relocated 6/98
Coral Springs                   Coral Springs, FL                 opened 9/98

Results of Operations
The following  table sets forth the statement of operations  data of Whole Foods
Market expressed as a percentage of sales for the fiscal years indicated:

<TABLE>

Year Ended                                                                 1998              1997              1996  
- --------------------------------------------------------------------------------------------------------------------
<S>                                                                       <C>               <C>              <C>   
Sales                                                                     100.0%            100.0%           100.0%
Cost of goods sold and occupancy costs                                     66.3              67.1             68.3       
- --------------------------------------------------------------------------------------------------------------------
Gross profit                                                               33.7              32.9             31.7
Selling, general and administrative expenses                               27.7              28.0             28.1
Pre-opening and relocation costs                                            0.3               0.5              0.6
Merger and reorganization expenses                                          0.1               0.4              4.1        
- --------------------------------------------------------------------------------------------------------------------
Income (loss) from operations                                               5.6               4.0             (1.1)
Interest expense                                                           (0.6)             (0.5)            (0.5)
Investment and other income                                                 0.2               0.0              0.1        
- --------------------------------------------------------------------------------------------------------------------
Income (loss) before income taxes                                           5.2               3.5             (1.5)
Provision (credit) for income taxes                                         1.9               1.1             (0.1)      
- --------------------------------------------------------------------------------------------------------------------
Net income (loss)                                                           3.3%              2.4%            (1.3)%
- --------------------------------------------------------------------------------------------------------------------
Figures may not add due to rounding.

</TABLE>

Sales
Sales for all  years  shown  reflect  increases  due to new  stores  opened  and
acquired  and  comparable  store sales  increases of 11.0%,  8.3%,  and 5.4% for
fiscal years 1998, 1997 and 1996,  respectively.  Sales of a store are deemed to
be comparable commencing in the fifty-third full week after the store was opened
or acquired.  The Company  expects that  comparable  store sales  increases  for
fiscal year 1999 will be lower than for fiscal year 1998.  The Company  believes
that current  comparable store sales increases have been greater than historical
averages due to such factors as increasing  sales in stores  acquired from Fresh
Fields, the comparison of sales from stores located in Southern California which
were negatively  impacted in the prior year by the name change from Mrs. Gooch's
to Whole Foods Market,  improvements  in overall  store  execution and increased
sales of newly released private label products. Comparable store sales increases
generally  resulted from an increase in the number of customer  transactions and
slightly higher average  transaction  amounts,  reflecting an increase in market
share as the stores mature in a particular  market.  Additionally,  net sales by
Amrion increased over the prior year by 20.0%, 25.5%, and 40.0% for fiscal years
1998,  1997 and 1996,  respectively.  Sales  increases by Amrion  resulted  from
improved  customer  acquisition  programs  and  expanded  retail and mass market
distribution programs. The Company believes that historical sales trends may not
necessarily be indicative of future results of operations.

Gross Profit
Gross profit consists of sales less cost of goods sold and occupancy costs, plus
contribution   from  non-retail   grocery   distribution  and  food  preparation
operations.  The  Company's  consolidated  gross  profit  in  fiscal  year  1998
increased as a  percentage  of sales to 33.7% from 32.9% in fiscal year 1997 and
from 31.7% in fiscal  year 1996.  These  increases  reflect  increased  national
buying and private label initiatives which continue to lower the cost of product
purchased on a national  basis,  and  continued  improvement  by new stores with
respect to product  procurement and merchandising and controlling  spoilage.  In
all years, gross profit margins were positively  affected by margin improvements
as stores  mature.  Relative to other stores in a region,  gross profit  margins
tend to be lower for new stores and increase as stores mature,  reflecting lower
spoilage  as  volumes  increase,  as well as  increasing  experience  levels and
operational efficiencies of the store teams. Additionally,  gross profit margins
were  positively  affected in all years by the increased  percentage of sales in
certain  regions and in  departments  such as  prepared  foods where the Company
achieves higher gross profits.  Gross profits were also positively  affected for
all years by  reductions  in product  cost as a  percentage  of sales at Amrion,
offset by a slight increase in indirect costs in fiscal 1998.

                                       15


<PAGE>

Selling, General and Administrative Expenses
Selling,  general and  administrative  expenses in fiscal  1998  decreased  as a
percentage  of sales to 27.7% from 28.0% in fiscal year 1997 and 28.1% in fiscal
year 1996. These decreases in selling,  general and administrative expenses as a
percentage  of sales  reflect  reductions  in store labor costs and increases in
store  sales  without  comparable  increases  in  administrative   staff.  These
decreases  were  offset by  increased  market  development  costs and  increased
administrative staff at Amrion. Whole Foods Market has historically been able to
expand  without a  significant  increase  in general and  administrative  costs.
However,  in certain  circumstances  the  Company  has  increased  the number of
administrative  and support  personnel at the  regional  and national  levels in
connection with the implementation of new management  information systems and to
support current and planned growth.

Pre-opening and Relocation Costs
Whole Foods Market  developed and opened six new stores in fiscal 1998, five new
stores in fiscal  1997,  and ten new stores in fiscal  1996.  Additionally,  the
Company  relocated  three stores in fiscal 1998,  one store in fiscal 1997,  and
three stores and the Fresh Fields corporate  office in fiscal 1996.  Pre-opening
and  relocation  costs in fiscal  1998,  1997 and 1996 were  approximately  $4.0
million, $5.2 million and $5.9 million, respectively.  Pre-opening costs include
hiring and training personnel,  supplies and certain occupancy and miscellaneous
costs related to new store and facility openings and are expensed in the quarter
of the opening.  Pre-opening  costs are generally  higher in locations which are
some distance from an existing base of operations due to higher training, travel
and moving costs.  Relocation  costs consist of losses on  dispositions of fixed
assets and  inventories,  remaining  lease  payments  and other costs of holding
replaced facilities and other related expenses.

Merger and Reorganization Expenses
Merger expenses in fiscal 1998 include transaction  expenses associated with the
acquisitions of Merchant of Vino and Allegro Coffee Company.  Merger expenses in
fiscal 1997 include  transaction  expenses  associated  with the  acquisition of
Amrion.  Merger and  reorganization  expenses in fiscal 1996 include  severance,
transaction expenses,  duplicate system disposal costs and conforming accounting
adjustments  associated with the acquisition of Fresh Fields,  and severance and
other costs associated with the restructuring of the Southern California region.
Additionally,  fiscal 1996 expenses  include losses on the  disposition of store
assets, remaining rent and lease termination costs recognized pursuant to a plan
initiated  at the time of the  Fresh  Fields  acquisition  to close or  relocate
duplicate  stores. At September 27, 1998 and September 28, 1997, the Company had
remaining  merger-related  liabilities  related to the Fresh Fields  acquisition
totaling  approximately  $3.1  million  and $9.8  million,  respectively.  These
liabilities  were reduced  primarily  as a result of cash  payments for rent and
lease  termination  costs.  The Company does not expect the ultimate  payment of
these liabilities to materially affect its liquidity.

Interest Expense
In 1996, the Company refinanced a portion of the outstanding  balance on its $75
million bank line of credit with $40 million in newly issued  senior  notes.  In
1997, the Company amended and increased its bank line of credit to $100 million.
In 1998, the Company issued $115 million of zero coupon convertible subordinated
debentures,  and amended  and  reduced  its bank line of credit to $10  million.
Interest  expense  related to the Company's  borrowings was  approximately  $7.7
million in fiscal 1998,  $6.0 million in fiscal 1997, and $4.7 million in fiscal
1996, net of capitalized interest associated with stores under development.

Investment and Other Income
Investment  and other  income for fiscal  1998  consists  primarily  of interest
income earned on a short-term  corporate bond portfolio and a prime money market
portfolio.  In  fiscal  1997 and 1996,  investment  and  other  income  consists
primarily of interest income generated from U.S. Treasury and agency securities.
Investment  and other  income  was  approximately  $2.3  million,  $450,000  and
$650,000 in fiscal 1998, 1997 and 1996, respectively.





                                       16

<PAGE>

Income Taxes
The  Company's  effective  tax rate was 37% and 32.3% in  fiscal  1998 and 1997,
respectively,  and a credit of 10.0% in fiscal  1996.  The  income  tax rate for
fiscal 1998 reflects the elimination of the approximately $7.8 million valuation
allowance  previously  provided on net operating loss carryforwards  acquired in
the Fresh Fields merger. As of September 27, 1998, the Company had remaining net
operating  loss  carryforwards  of  approximately  $8.6  million  related to net
operating  losses  incurred by Fresh Fields from its inception  until the fiscal
1996  acquisition  by Whole Foods Market which are  available to offset  certain
future  taxable  income.  The fiscal 1996  effective tax rate reflects a pre-tax
loss of $14.1 million and the  non-deductibility for federal income tax purposes
of certain merger transaction costs that were expensed for financial  accounting
and reporting  purposes in that year. The Company expects its effective tax rate
for fiscal 1999 will be higher than its  effective  rate for fiscal 1998.  As of
September 27, 1998,  the Company  considers it more likely than not that all net
operating loss carryforwards will be utilized.

Business Combinations
In December  1997, the Company  completed a merger with Merchant of Vino,  which
operated four  gourmet/natural  foods stores and two specialty  wine and gourmet
food shops in the Detroit area, in exchange for  approximately  1 million shares
of Company common stock.  Also in December 1997, the Company  completed a merger
with Allegro Coffee Company, a specialty coffee roaster and distributor based in
Boulder,  Colorado,  in exchange  for  approximately  175,000  shares of Company
common  stock.   These  merger   transactions   were  accounted  for  using  the
pooling-of-interests  method.  Due to the  immateriality of Merchant of Vino and
Allegro financial statements to the Company's consolidated financial statements,
financial information for the periods prior to fiscal 1998 was not restated.

In September  1997,  the Company  completed a merger with Amrion in exchange for
approximately 4.7 million shares of Company common stock, plus the assumption of
approximately  330,000  outstanding  options to purchase shares of common stock.
The merger was  accounted  for using the  pooling-of-interests  method.  Also in
fiscal 1997,  the Company  completed  two  acquisitions  of three  natural foods
markets in exchange for a total of 230,000 shares of Company common stock. These
acquisitions were accounted for using the  pooling-of-interests  method.  Due to
the immateriality of the financial statements of these acquired companies to the
Company's  consolidated  financial  statements,  financial  information  for the
periods prior to the combination was not restated.

On August 30, 1996,  the Company  completed a merger with Fresh Fields  Markets,
which operated 22 natural foods supermarkets,  in exchange for approximately 4.8
million  shares of Company  common stock plus the  assumption  of  approximately
549,000 outstanding options to purchase shares of common stock.












                                       17


<PAGE>

Quarterly Results
The first  quarter  consists  of 16 weeks,  the second and third  quarters  each
consist of 12 weeks and the fourth  quarter  consists of 12 or 13 weeks.  Fiscal
year 1998 and 1997 are 52-week years with the fourth  quarters  consisting of 12
weeks.  Because the first  quarter is longer  than the  remaining  quarters  and
contains both the Thanksgiving and Christmas holidays, it typically represents a
larger   share  of  the   Company's   annual   sales   from   existing   stores.
Quarter-to-quarter  comparisons  of  results  of  operations  may be  materially
impacted by the number and timing of new store  openings for which related costs
are deferred as incurred  and  expensed in the quarter the store is opened.  The
Company believes that the historical  pattern of quarterly sales and income as a
percentage  of the annual total may not be  indicative  of the pattern in future
years.  The following table sets forth selected  quarterly  unaudited  financial
information for the fiscal years ended September 27, 1998 and September 28, 1997
(in thousands except per share data):

<TABLE>

                                                                        1st          2nd          3rd           4th
1998                                                                Quarter      Quarter      Quarter       Quarter
- -------------------------------------------------------------------------------------------------------------------
<S>                                                      <C>        <C>          <C>          <C>           <C>     

Sales                                                    $          407,788      324,811      330,999       326,170
Gross profit                                                        135,752      110,939      110,832       111,141
Pre-opening and relocation costs                                      1,065        1,462        1,024           428
Merger and reorganization expenses                                    1,699            0            0             0
Income from operations                                               21,084       18,857       18,921        18,551
Income before income taxes                                           19,092       17,657       17,621        17,686
Net income                                                           12,028       11,124       11,101        11,142
Basic income per share                                   $             0.46         0.43         0.42          0.42
Weighted average common shares outstanding                           25,913       26,094       26,279        26,435
Diluted income per share                                 $             0.44         0.40         0.40          0.40
Weighted average shares outstanding - diluted basis                  27,523       27,824       27,880        27,824
- -------------------------------------------------------------------------------------------------------------------

                                                                        1st          2nd          3rd           4th
1997                                                                Quarter      Quarter      Quarter       Quarter
- -------------------------------------------------------------------------------------------------------------------
Sales                                                    $          312,584      259,800      274,510       270,452
Gross profit                                                         99,447       85,284       92,021        91,043
Pre-opening and relocation costs                                      1,604        1,129            0         2,510
Merger and reorganization expenses                                        0            0            0         4,887
Income from operations                                               10,778       12,597       14,188         7,399
Income before income taxes                                            9,195       11,179       12,922         6,072
Net income                                                            5,988        7,218        8,283         5,155
Basic income per share                                   $             0.25         0.30         0.34          0.21
Weighted average common shares outstanding                           24,085       24,155       24,188        24,386
Diluted income per share                                 $             0.24         0.29         0.33          0.20
Weighted average shares outstanding - diluted basis                  24,971       24,841       25,294        25,741
- -------------------------------------------------------------------------------------------------------------------
</TABLE>






                                       18

<PAGE>

Liquidity and Capital Resources
At September 27, 1998 and September 28, 1997, the Company's  working capital was
approximately  $93.1 million and $35.4 million,  respectively,  and the ratio of
current assets to current liabilities was 2.02 to 1 and 1.46 to 1, respectively.
Net cash flow from operating  activities was approximately $90.9 million,  $54.0
million and $28.8 million in fiscal 1998,  1997 and 1996,  respectively.  During
1998 the Company issued for approximately  $115 million zero coupon  convertible
subordinated  debentures.  The  issue  price  of the  debentures  results  in an
effective yield to maturity of 5 percent.  The debentures are convertible at the
option of the holder,  at any time on or prior to  maturity,  unless  previously
redeemed or otherwise purchased. Debentures may be redeemed at the option of the
holder on March 2,  2003,  March 2, 2008 or March 2, 2013 for a  purchase  price
equal to issue price plus accrued original issue discount to such dates. Subject
to  certain  limitations,  the  Company,  at its  option,  may elect to pay this
purchase  price in cash,  shares of  common  stock or any  combination  thereof.
Debentures  may also be redeemed in cash at the option of the holder if there is
a change in control at a purchase price equal to issue price plus original issue
discount to the date of redemption.  Subsequent to March 2, 2003, the debentures
are  redeemable  at the option of the Company for cash,  in whole or in part, at
redemption  prices equal to issue price plus accrued  original issue discount to
date of redemption.  The debentures are  subordinated in the right of payment to
all existing and future senior indebtedness.

Whole Foods Market also maintains a bank credit  agreement  which provides for a
revolving line of credit of up to $10 million. Any amount outstanding under this
agreement is  convertible  into a four year term loan upon the expiration of the
revolving  credit term on June 30,  1999.  Principal  payments are to be made in
quarterly  installments  beginning  September  30, 1999.  This credit  agreement
contains certain restrictive covenants,  including restrictions upon the payment
of  dividends  on common  stock.  The credit  agreement  also  contains  certain
affirmative covenants,  including the maintenance of certain financial ratios as
defined in the agreement.  All outstanding amounts borrowed under this agreement
bear  interest  at the  Company's  option of  either a defined  base rate or the
Eurodollar rate plus a premium. All amounts outstanding under the Company's line
of credit  agreement  were repaid during 1998 with proceeds from the issuance of
the convertible  subordinated  debentures and no amounts were drawn at September
27, 1998. At September 28, 1997 approximately  $52.1 million was drawn under the
Company's line of credit  agreement.  In May 1996 the Company issued $40 million
of senior unsecured notes,  bearing interest at 7.29% and payable in seven equal
annual   installments   beginning  May  16,  2000.  The  notes  contain  certain
affirmative and negative covenants,  including  maintenance of certain financial
ratios. Net cash flow from financing activities was approximately $60.7 million,
$11.8 million and $38.9 million in fiscal 1998, 1997 and 1996, respectively.

Whole Foods Market's principal capital requirements have been the funding of the
development or acquisition of new stores and, to a lesser extent,  the resultant
increase  in working  capital  requirements.  The  Company  estimates  that cash
requirements  to open a new store will  range  from $3  million  to $12  million
(after giving effect to any landlord construction allowance).  This excludes new
store inventory of  approximately  $500,000,  a substantial  portion of which is
financed by the  vendors of Whole  Foods  Market.  In fiscal  1999,  Whole Foods
Market plans to open approximately nine new stores,  relocate one existing store
and will have under development additional stores that will open in fiscal 2000.
The  Company  will  incur  additional  capital  expenditures  in fiscal  1999 in
connection with ongoing  equipment  upgrades and resets at its existing  stores,
purchase and development of new production,  distribution and office  facilities
for Amrion and Allegro and continued  development of its management  information
systems.  Net cash flow used by investing  activities was  approximately  $128.3
million,  $56.4  million  and  $73.2  million  in  fiscal  1998,  1997 and 1996,
respectively.  The Company  expects  that cash on hand and cash  generated  from
operations  will be  sufficient  to fund planned  store  openings and other cash
needs through the end of fiscal 1999, absent any material cash acquisitions.

Year 2000 Issues
During  fiscal  1998,  the  Company  established  a project  team to  coordinate
existing Year 2000 activities and address  remaining Year 2000 issues.  The team
has focused its efforts in three areas:  (1)  information  systems (IS) software
and hardware; (2) facilities and non-IS equipment with embedded systems; and (3)
third-party relationships.

The Company has adopted a  five-phase  Year 2000 Plan  consisting  of: Phase I -
identification   and  ranking  of  the  components  of  the  Company's  systems,
equipment,  and suppliers that may be vulnerable to Year 2000 problems; Phase II
- -  assessment  of items  identified  in  Phase I;  Phase  III -  remediation  or
replacement  of  non-compliant  systems  and  components  and  determination  of
solutions for non-compliant suppliers;  Phase IV - testing and implementation of
systems  for  which  remediation  is  complete;  and  Phase V -  development  of
contingency  plans to mitigate the  potential  adverse  effects on the Company's
operations of reasonably likely worst case Year 2000 scenarios.  The Company has

                                       19

<PAGE>

completed Phase I and plans to complete Phase II by January 31, 1999. Phases III
and IV are  underway  concurrent  with Phases I and II. Phase V will begin after
Phase II is completed.

Information Systems Software and Hardware.  The Company has assessed its primary
information systems and remediation is in process for those systems that require
remediation.  The Company's planned testing completion and implementation  dates
for these systems are summarized below:

                               Planned Testing                    Planned
                                  Completion                   Implementation
                                     Date                            Date 
                               -----------------               -----------------
Point of Sale
   Northeast                   May 30, 1999                    June 29, 1999
   Others                      December 31, 1998               April 30, 1999
Store Back Office
   Mid-Atlantic                April 30, 1999                  May 3, 1999
   Northeast                   May 30, 1999                    June 29, 1999
   S. Pacific                  January 31, 1999                March 29, 1999
   Others                      December 31, 1998               May 3, 1999
Financials
   Corporate System            March 1, 1999                   March 6, 1999
   Mid-Atlantic                April 30, 1999                  May 1, 1999
Distribution
   Corporate System            March 1, 1999                   March 6, 1999
   Amrion                      June 18, 1999                   June 27, 1999
   Mid-Atlantic                April 30, 1999                  May 3, 1999
   S. Pacific                  December 31, 1998               December 31, 1998
Other
   Bakery/Commissary           February 28, 1999               June 27, 1999
   Time Keeping                February 28, 1999               June 27, 1999

The Company plans to complete all remediation,  testing,  and  implementation of
its individual information systems by June 30, 1999.

Facilities and Non-IS Equipment with Embedded Systems. The Company has completed
an  inventory  of all non-IS  embedded  systems.  Assessment  of these  items is
planned  to be  complete  by January  31,  1999.  Plans are  already in place to
upgrade a variety of devices such as time clocks, scales, fax machines, and HVAC
controls. The Company plans to complete remediation,  testing and implementation
for all non-IS embedded systems by June 30, 1999.

Third-party Relationships.  The Company has identified significant third parties
upon whom it relies and has sent written  requests for  representation  of their
Year 2000 readiness. The Company is reviewing responses received and will follow
up on those not received.  The Company will also be conducting  discussions with
its most  significant  vendors and suppliers to verify their Year 2000 readiness
and review their contingency plans.

Costs to Address the Company's Year 2000 Issues.  The Company estimates that the
expense associated with the Year 2000 Plan will be approximately $2 million,  of
which  approximately  $150,000  has been  incurred  to date.  Additionally,  the
Company estimates that hardware and software purchases totaling approximately $2
million will be capitalized pursuant to the Year 2000 Plan.

Risks and Contingency Plans. The  aforementioned  costs and completion dates are
based on plans for work to be performed and management's  best estimates,  which
have  been  derived  from   assumptions   about  future  events   including  the
availability of certain  resources and other factors.  The Company believes that
the Year 2000 Plan will address its Year 2000 concerns.  However, if the Company
is unsuccessful in completing remediation of non-compliant systems, if the costs
to  remediate  the  Company's  Year 2000  issues  significantly  exceed  current
estimates,  or if significant  third parties upon whom the Company relies cannot
resolve their Year 2000 issues,  there could be a material adverse effect on the
Company's business,  financial condition, and results of operations.  Therefore,
the  Company  plans to  develop  by the end of July  1999  contingency  plans to

                                       20

<PAGE>

address risks that have been determined to be most likely based upon the results
of  assessment,   testing  and  verification  procedures.   There  are  numerous
uncertainties  related to Year 2000 issues  including  uncertainties  related to
third  parties  upon whom the  Company  relies,  and at this time the Company is
unable to fully determine the  consequences of Year 2000 failures on its results
of operations.  The Company believes that the successful  implementation  of its
Year  2000 Plan  will  mitigate  the risk of a  material  adverse  impact on the
Company's results of operations.

Adoption of Accounting Standards
The  Financial  Accounting  Standards  Board has issued  Statement  of Financial
Accounting Standards No. 130, "Reporting  Comprehensive  Income" (SFAS No. 130),
which is effective for financial  statements  issued for periods beginning after
December 15, 1997.  The Company plans to adopt SFAS No. 130 in fiscal year 1999.
This statement establishes standards for reporting and displaying  comprehensive
income and its components in a full set of general-purpose financial statements.
The  Company  does  not  expect  the  adoption  of SFAS  No.  130 to  result  in
significant additional disclosures.

The  Financial  Accounting  Standards  Board has issued  Statement  of Financial
Accounting  Standards No. 131,  "Disclosures about Segments of an Enterprise and
Related Information" (SFAS No. 131), which is effective for financial statements
issued for periods beginning after December 15, 1997. The Company plans to adopt
SFAS No. 131 in fiscal  year 1999.  This  statement  establishes  standards  for
reporting  information about operating  segments in annual financial  statements
and requires selected  information about operating segments in interim financial
reports  issued to  shareholders.  It also  establishes  standards  for  related
disclosures  about products and services,  geographic areas and major customers.
The Company is  evaluating  the impact of the  adoption  of this new  accounting
standard on its consolidated financial statements.

The American Institute of Certified Public Accountants  (AICPA) issued Statement
of Position (SOP) 98-1, "Accounting for the Costs of Computer Software Developed
or Obtained for Internal  Use" in March 1998.  SOP 98-1 is effective  for fiscal
years  beginning   after  December  15,  1998  and   establishes   criteria  for
capitalizing certain internal use software costs. The Company plans to adopt SOP
98-1 in fiscal  year  2000.  The  adoption  of SOP 98-1 will not have a material
impact on the Company's consolidated financial statements.

The AICPA issued SOP 98-5,  "Reporting on the Costs of Start-up  Activities"  in
April 1998.  SOP 98-5 requires  costs of start-up  activities  and  organization
costs to be expensed as  incurred  and is  effective  for  financial  statements
issued for fiscal years  beginning after December 15, 1998. The Company plans to
adopt SOP 98-5 in fiscal year 2000, with the initial  application  recognized as
the cumulative effect of a change in accounting principle. The Company currently
capitalizes  pre-opening  costs and expenses  such amounts in the quarter of the
location  opening.  Capitalized  pre-opening  costs at  September  27,  1998 and
September 28, 1997 were $118,000 and  $129,000,  respectively.  The Company does
not  expect  the  adoption  of  SOP  98-5  to  have  a  material  effect  on its
consolidated financial statements; however, the ultimate effect of adoption will
depend upon the level of capitalized pre-opening costs at such date.

Disclaimer on Forward Looking Statements
Except for the historical information contained herein, the matters discussed in
this   analysis  are  forward   looking   statements   that  involve  risks  and
uncertainties,  including but not limited to general  business  conditions,  the
timely development and opening of new stores, the impact of competition, and the
other  risks  detailed  from  time to time in the  Company's  filings  with  the
Securities and Exchange Commission.









                                       21

<PAGE>

Item 7(a)  Quantitative and Qualitative Disclosures About Market Risk

The Company is exposed to cash flow and fair value risk from changes in interest
rates, which may affect its financial  position,  results of operations and cash
flows.  In seeking to minimize the risks from  interest rate  fluctuations,  the
Company manages exposures through ongoing evaluation of its investment portfolio
and   composition  of  long-term  debt.  The  Company  does  not  use  financial
instruments for trading or other speculative purposes.

The  Company's  exposure  to  interest  rate  risk  currently  consists  of  its
investment portfolio,  senior notes and subordinated convertible debentures. The
Company's investment  portfolio,  in the amount of $53.6 million (of which $26.6
million was  included in cash  equivalents)  as of September  27,  1998,  had an
average  interest rate of approximately  5.7% during fiscal 1998.  Subsequent to
the end of the  fiscal  year the  Company  sold $15  million  of its  investment
portfolio.  Because of the short-term  maturities of this investment  portfolio,
the carrying value  approximates fair value. The senior notes bear interest at a
fixed rate of 7.29%, with a current  outstanding balance of $40.0 million. As of
September 27, 1998,  the estimated  fair value of the senior notes  exceeded the
carrying  amount by  approximately  $2.8 million.  The zero coupon  subordinated
convertible debentures have an effective yield to maturity of 5%, with a current
outstanding  balance of $118.4  million.  As of September 27, 1998 the estimated
fair value of the convertible debentures is approximately $105.6 million. Should
interest  rates  increase or decrease,  the estimated  fair values of the senior
notes and the zero coupon  subordinated  debentures  would  decrease or increase
accordingly.

The  impact  of the  foreign  exchange  fluctuations  on the  Company's  foreign
subsidiary is immaterial.

Item 8.    Financial Statements and Supplementary Data

See Item 14 (a).

Item 9.    Changes in and Disagreements with Accountants on Accounting and 
           Financial Disclosure

Not applicable.

PART III

Item 10.   Directors and Executive Officers of the Registrant

A brief  description  of each  executive  officer and director of the Company is
provided below. The Company has a "staggered" board of directors in which only a
portion of the Company's  directors  stand for reelection each year. The term of
office of Linda A. Mason and Jirka  Rysavy will expire at the annual  meeting of
shareholders  in 1999,  the term of office  of Avram J.  Goldberg,  Dr.  John B.
Elstrott  and Dr.  Ralph Z.  Sorenson  will  expire  at the  annual  meeting  of
shareholders  in 2000 and the term of office of David W.  Dupree,  Fred  "Chico"
Lager and John P. Mackey will expire at the annual  meeting of  shareholders  in
2001.  The term of office of the directors  elected at this Annual  Meeting will
expire at the annual meeting of  shareholders in 2002. All officers serve at the
discretion of the Board of Directors.

John P. Mackey,  45,  co-founder  of the Company,  has served as Chairman of the
Board and Chief Executive Officer since 1980.

Peter Roy,  42,  has been with the  Company  since 1988 and served as  President
since August 1993. Mr. Roy recently joined the Board of U.S.A.  Floral Products,
Inc.

Glenda Flanagan, 45, has served as Vice President and Chief Financial Officer of
the Company since December 1988.

James P. Sud, 46, has served as Vice President and Chief Operating Officer since
May 1997. He had been President of MPS Production  Company,  an independent  oil
and gas  company  engaged in  exploration,  production  and oil field  equipment
services  since 1977.  He served as a director of the Company from 1980 to March
1997.

Rich Cundiff,  41, has served as President of the Southern  Pacific Region since
January  1996.  He has held  various  positions  with the  Company  since  1988,
including  President and Vice  President of the Southwest  Region and store team
leader.

                                       22

<PAGE>

A.C. Gallo, 45, has served as President of the Northeast Region since July 1996.
He has held various  positions  with the Company and with Bread & Circus,  Inc.,
which was acquired by the Company in October 1992,  including  Vice President of
the Northeast Region, Vice President of Perishables and produce coordinator.

Chris Hitt, 49, has served as President of the Mid-Atlantic  Region since August
1996.  He has held  various  positions  with the  Company  since 1985  including
President  of the  Northern  California,  Northeast,  Southeast,  and  Southwest
Regions.

Juan Nunez,  40, has served as President of the Florida  Region since  September
1998.  He has held  various  positions  with the Company  and with Mrs.  Gooch's
Natural Food Markets, Inc., which was acquired by the Company in September 1993,
including Vice President of the Southwest Region,  Director of Store Operations,
and store team leader.

Walter Robb, 45, has been with the Company since 1991 and served as President of
the Northern California Region since August 1993.

Dan  Rodenberg,  43, has served as President of the Midwest Region since January
1997. He has held various positions with the Company since 1989,  including Vice
President of the Mid-Atlantic and Midwest Regions and store team leader.

Lee Valkenaar, 43, has served as President of the Southwest Region since January
1996.  He has held various  store team leader  positions  with the Company since
1987.

Dr.  Cristina G. Banks,  46, has served as a director of the Company  since July
1992.  Dr. Banks is a principal and co-owner of Terranova  Consulting  Group,  a
full service management  consulting firm which was started in December 1996. She
has served as Senior  Lecturer  on the  faculty at the Walter A. Haas  School of
Business in Berkeley, California since 1985.

David W.  Dupree,  45, has served as director of the Company  since August 1996.
Mr.  Dupree  is a  Managing  Partner  of  Halifax  Capital  Partners,  a limited
partnership founded to pursue small and mid cap investment opportunities. He was
the Managing  Director of The Carlyle Group,  a Washington,  D.C. based merchant
banking  concern,  from 1992 to 1998.  Mr.  Dupree  also serves as a director of
Insight Health Services Corp. and Care Systems, Inc

Dr. John B. Elstrott, 50, has served as a director of the Company since February
1995. Dr. Elstrott is the founding director of the Levy Rosenblum  Institute for
Entrepreneurship  at Tulane  University's  A.B. Freeman School of Business which
was started in 1991. He has been on the faculty at Tulane since 1982.

Avram J.  Goldberg,  69, has served as a director of the Company since May 1994.
Mr.  Goldberg  has been the  Chairman  of the  Board of  AVCAR  Group,  Ltd.,  a
consulting firm  specializing in the retail  industry,  since 1989. Mr. Goldberg
also serves as a director of Ekco Group, Inc.

Mr.  Fred  "Chico"  Lager,  44, has served as a director  of the  Company  since
January 1996. Mr. Lager has been a Trustee of Fenimore Asset Management Trust, a
mutual fund company, since 1997. Mr. Lager has been a self-employed  consultant,
working with a select number of emerging small businesses, since 1991.

Linda A. Mason,  44, has served as a director  of the  Company  since July 1992.
Mrs. Mason is the co-founder of Bright Horizons Family  Solutions,  Inc.,  which
operates work-site  childcare centers,  and served as its President from 1982 to
July 1998. Since July 1998, she has served as Chairman of the Board.

Jirka Rysavy, 44, joined the Company's board in November 1998. Mr. Rysavy is the
founder and has served as Chairman of the Board of  Corporate  Express,  Inc., a
global  provider of  non-production  goods and  services to large  corporations,
since 1986. Mr. Rysavy served as the Chief Executive  Officer from the company's
inception until September 1998.

Dr.  Ralph Z.  Sorenson,  65,  has  served as a director  of the  Company  since
December  1994.  Dr.  Sorenson  is  currently  Professor  Emeritus  of  business
administration at the University of Colorado,  Boulder and has served in various
capacities at the University of Colorado since July 1992,  including Dean of the
College of Business and Graduate School of Business Administration. Dr. Sorenson
serves as a director of the  Polaroid  Corporation,  Houghton  Mifflin  Company,
Eaton Vance Inc. and Exabyte Corporation.


                                       23

<PAGE>

Each  non-employee  director  of the Company  receives  $3,000 for each Board of
Directors  meeting he or she attends and $500 for each telephone  meeting called
by the Company  which is greater than one hour in length and in which a majority
of directors  participate.  Each non-employee committee chair receives an annual
retainer of $1,500. Each non-employee  director receives $500 for each committee
meeting   attended   (excluding  the  Nominating   Committee   meetings).   Each
non-employee  director  who is a member  of the  Nominating  Committee  receives
$2,500 for each new director  recruited.  In addition,  directors are reimbursed
for  reasonable  expenses  incurred in attending  Board of  Directors  meetings.
Directors  who are  employees of the Company are not paid any separate  fees for
serving as directors.

The Board of Directors  held five meetings in fiscal 1998. No director  attended
fewer than 75% of the meetings of the Board (and any  committees  thereof) which
they were required to attend.

Section 16(a) Beneficial Ownership Reporting Compliance
Under the  securities  laws of the United  States,  the Company's  directors and
executive  officers,  and persons who own more than 10% of the Company's  common
stock,  are required to report their initial  ownership of the Company's  common
stock  and any  subsequent  changes  in that  ownership  to the  Securities  and
Exchange Commission. Specific due dates have been established for these reports,
and the Company is required to disclose in this proxy  statement  any failure to
file by these dates. Based solely upon a review of Forms 3, 4 and 5 furnished to
the  Company,  the Company  believes  that all of its  directors,  officers  and
applicable  shareholders timely filed these reports except as follows. A sale of
common stock was not timely reported on a Form 4 filed by Dr. John B.
Elstrott.

In addition,  under the Company's option plan for outside directors,  each newly
elected  director  receives  an option as of the date of his or her  election to
purchase 10,000 shares of the Company's common stock at an exercise equal to the
closing  price of the  Company's  common  stock on the date of grant.  Incumbent
directors receive an option grant as of the date of the Company's annual meeting
of  shareholders  to purchase  2,000 shares of the Company's  common stock at an
exercise  price equal to the closing price of the Company's  common stock on the
date of grant if the director attended at least two-thirds of the meeting of the
Company's Board of Directors held in the preceding year.










                                       24

<PAGE>


Item 11.   Executive Compensation

The  following  table sets forth  information  concerning  compensation  paid or
accrued by the Company during the three-year  period ended September 27, 1998 to
or for the  Company's  Chief  Executive  Officer and the certain  other  highest
compensated  executive officers of the Company whose total compensation exceeded
$100,000.


<TABLE>

<CAPTION>

Summary Compensation Table
- --------------------------
                                                                                Other           Company
                                                                               Annual            Stock
Name and Principal Position       Year         Salary(1)        Bonus      Compensation(2)      Options
                                               ---------        -----      ---------------      -------
<S>                               <C>          <C>            <C>              <C>            <C>  

John P. Mackey                    1998         $185,000       $  90,000         $500            9,000
CEO                               1997          170,000          93,000          500            9,000
                                  1996          145,000          52,500          500            9,000

Peter Roy                         1998         $165,000        $110,000         $500            4,000
President                         1997          150,000         103,000          500            4,000
                                  1996          130,000          67,900          500           19,000

Chris Hitt                        1998         $165,000       $  94,000         $500                0
Regional President                1997          150,000          68,900          500            3,600
                                  1996          150,000          47,707        8,035(6)        31,100

Glenda Flanagan                   1998         $150,000        $125,000         $500            4,000
CFO                               1997          135,000         105,000          500            4,000
                                  1996          115,000          78,700          500            9,000

James P. Sud (3)                  1998         $150,000        $125,000         $500            4,000
COO                               1997(4)        90,000          47,600        -----           14,000

Carl Morris (5)                   1998         $130,000        $145,000         $500            4,000
President, wholefoods.com         1997          130,000          92,000          500            4,000
                                  1996          110,000          47,700          500            9,000
</TABLE>


(1)  The Company has a policy that limits the cash  compensation paid in any one
     year to any officer to ten times the  average  full time salary of all Team
     Members.  Amounts earned in excess of the salary limitation may be deferred
     to the next year, subject to certain restrictions.
(2)  Except as otherwise indicated,  the amounts indicated reflect the Company's
     contributions on behalf of the persons indicated to the Whole Foods Market,
     Inc.  Savings  Plan and  Trust.  In  1996,  1997 and  1998,  the  Company's
     contribution  was a maximum of $500 paid in shares of the Company's  common
     stock.
(3)  Mr. Sud did not earn $100,000 prior to fiscal 1997.
(4)  Salary and bonus for 1997 are  prorated  to reflect  May 1, 1997 employment
     date. 
(5)  As of the fiscal year end, Mr. Morris was no longer an executive officer of
     the Company.  
(6)  Of the amount indicated, $7,535 represents reimbursement of moving 
     expenses.








                                       25


<PAGE>


Option Plans
The following table sets forth certain  information  with respect to the options
granted  during  the fiscal  year ended  September  27,  1998 to each  executive
officer of the Company listed in the Summary  Compensation Table set forth under
the caption "Executive Compensation."

Option Grants in Fiscal Year 1998
- ---------------------------------

<TABLE>

                                   Percent of
                                  Total Options      Exercise or                      Potential Realizable Value at
                      Number of    Granted to        Base Price                    Assumed Annual Rates of Stock Price
                       Options    Employees in       in Dollars       Expiration    Appreciation for Option Term (1)
     Name              Granted     Fiscal Year      per Share (3)        Date              5 %             10 % 
- --------------         -------     -----------      -------------        ----         ---------         --------
<S>                    <C>           <C>               <C>             <C>             <C>              <C>

John P. Mackey         5,000                           $49.75          01/21/05        $101,266         $235,993
                       4,000                           $69.75          03/31/05        $113,581         $264,692
                       -----
                       9,000          (2)

Peter Roy              4,000          (2)              $69.75          03/31/05        $113,581         $264,692

Chris Hitt                 0         N/A               N/A                N/A                $0               $0

Glenda Flanagan        4,000          (2)              $69.75          03/31/04        $113,581         $264,692

James P. Sud           4,000          (2)              $69.75          03/31/05        $113,581         $264,692

Carl Morris            4,000          (2)              $69.75          03/31/05        $113,581         $264,692

</TABLE>

(1)  The 5% and 10% assumed  annual  rates of  appreciation  are mandated by the
     rules of the  Securities  and  Exchange  Commission  and do not reflect the
     Company's  estimates or  projections  of future prices of the shares of the
     Company's  common  stock.  There  can  be no  assurance  that  the  amounts
     reflected in this table will be achieved.
(2)  Less than 1%.
(3)  Closing price of common stock at date of grant.

The following table sets forth certain  information  with respect to the options
exercised by the executive  officers named above during the year ended September
27, 1998 or held by such  persons at September  27, 1998.  The number of options
held at September 27, 1998 includes  options  granted under the 1992 Option Plan
for Team Members and under the 1987 Option and Incentive Plan (the "1987 Plan").
The 1987 Plan was  terminated  by the  Company  in 1992,  except  as to  options
previously granted.

Aggregated Option Exercises in Fiscal Year 1998 and Fiscal Year End Option 
Values
- --------------------------------------------------------------------------

<TABLE>

                                                     Number of                    Value of Unexercised
                  Shares                         Unexercised Options             In-the-Money Options (2)
                 Acquired       Value            at September 27, 1998             at September 27, 1998  
                                                 ---------------------             ---------------------   
   Name         on Exercise    Realized (1) Exercisable      Unexercisable      Exercisable        Unexercisable
   ----         -----------    ------------ -----------      -------------      -----------        -------------
<S>                 <C>       <C>              <C>               <C>            <C>                 <C>

John P. Mackey           0             0       79,350            24,650         $2,819,350          $370,875
Peter Roy                0             0       48,100            20,900         $1,121,563          $386,813
Chris Hitt          69,815    $3,189,568       22,186            22,250           $568,313          $417,735
Glenda Flanagan        900       $41,625       58,200            15,900         $1,990,963          $273,375
James P.Sud              0             0       10,100            16,700           $260,838          $287,063
Carl Morris          4,800      $186,000       12,150            17,100           $279,356          $302,075

</TABLE>

(1)  Based  upon the market price for the underlying  shares of  common stock of
     Whole Foods Market received upon excercise and the option exercise price.
(2)  Based upon the closing  price of the  common stock of Whole Foods Market on
     September  25, 1998,  which was $43.625 per share.

                                       26

<PAGE>

Compensation Committee Interlocks and Insider Participation
No  executive  officer  of the  Company  served as a member of the  Compensation
Committee  (or other board  committee  performing  similar  functions or, in the
absence  of any such  committee,  the  entire  board of  directors)  of  another
corporation,  one  of  whose  executive  officers  served  on  the  Compensation
Committee.  No executive  officer of the Company served as a director of another
corporation,  one  of  whose  executive  officers  served  on  the  Compensation
Committee.  No  executive  officer  of the  Company  served  as a member  of the
Compensation Committee (or other board committee performing equivalent functions
or, in the absence of any such  committee,  the entire  board of  directors)  of
another corporation, one of whose executive officers served as a director of the
Company.

Item 12.   Security Ownership of Certain Beneficial Owners and Management

The following  table sets forth  certain  information  regarding the  beneficial
ownership  of the  Company's  common  stock as of November 30, 1998 for (i) each
person  who is known by the  Company  to own  beneficially  more  than 5% of the
outstanding  shares of common stock,  (ii) each  director of the Company,  (iii)
each executive officer of the Company listed in the Summary  Compensation  Table
set  forth  under  the  caption  "Executive  Compensation,"  and (iv) all of the
directors and officers of the Company as a group.  Except pursuant to applicable
community  property  laws and except as otherwise  indicated,  each  shareholder
identified in the table possesses sole voting and investment  power with respect
to its or his shares.

                                          Shares Owned (1)  
                                   -------------------------------     
Name                               Number                 Percent 
- ----                               -------                --------
FMR Corp. (2)                      2,757,200                10.4%
Pilgrim Baxter & Assoc. (3)        2,806,800                10.6%
Dr. Cristina G. Banks (4)             19,500                 *
David W. Dupree (5)                    7,510                 *
Dr. John B. Elstrott                   3,600                 *
Glenda Flanagan (6)                   61,124                 *
Avram J. Goldberg (7)                 13,700                 *
Christopher Hitt (8)                  42,210                 *
Fred "Chico" Lager (9)                 9,817                 *
John P. Mackey (10)                  328,317                 1.2%
Linda A. Mason (11)                   16,700                 *
Carl Morris (12)                      12,174                 *
Peter Roy (13)                        71,374                 *
Jirka Rysavy                               0                 *
Dr. Ralph Z. Sorenson (14)             9,500                 *
James P. Sud (15)                     51,675                 *
All directors and officers
  as a group (20 persons)            809,868                 3.0%

*    Less than one percent
(1)  Includes shares issuable upon exercise of stock options which are vested or
     will be vested prior to January 29, 1999.
(2)  Based on information  contained in Schedule 13G, as amended on February 14,
     1998. The amount indicated  reflects FMR Corp's beneficial  ownership as of
     December 31, 1997. Of the shares  indicated,  FMR Corp. has the sole voting
     power of  244,200  shares  and the sole  power to dispose of all the shares
     indicated. The address of such shareholder is 82 Devonshire Street, Boston,
     Massachusetts 02109.
(3)  Based on  information  contained in Schedule 13G, as amended on November 5,
     1998. Of the shares  indicated,  Pilgrim Baxter & Associates,  Ltd. has the
     sole voting power of 2,554,800  shares and the sole power to dispose of all
     the shares  indicated.  The address of such  shareholder  is 825  Duportail
     Road, Wayne, Pennsylvania 19087.
(4)  Includes options to purchase 19,300 shares of common stock.
(5)  Includes options to purchase 1,541 shares of common stock.
(6)  Includes options to purchase 57,200 shares of common stock.
(7)  Includes options to purchase 10,700 shares of common stock.
(8)  Includes options to purchase 24,186 shares of common stock.
(9)  Includes options to purchase 8,000 shares of common stock.


                                       27

<PAGE>


(10) Includes options to purchase 63,850 shares of common stock.
(11) Includes options to purchase 16,700 shares of common stock.
(12) Includes options to purchase 12,150 shares of common stock.
(13) Includes options to purchase 49,700 shares of common stock.
(14) Includes options to purchase 9,500 shares of common stock.
(15) Includes options to purchase 10,100 shares of common stock.

Item 13.   Certain Relationships and Related Transactions

John P.  Mackey,  Peter  Roy and  Glenda  Flanagan,  executive  officers  of the
Company,  own  approximately  13.4% in the aggregate of  BookPeople,  Inc. which
leases facilities from the Company. During fiscal 1998, the lease was amended to
reduce the size of the leased  facility and the  aggregate  annual  minimum rent
from  approximately  $582,000 to  approximately  $391,000.  In fiscal 1998,  the
Company received approximately $456,000 in rental income from this lease.

Retention Agreements
Since November 1991, the Company has entered into Retention  Agreements with the
executive  officers of the Company or its subsidiaries which provide for certain
benefits upon an  involuntary  termination  of  employment  other than for cause
after a "Triggering  Event." A Triggering Event includes a merger of the Company
with and into an  unaffiliated  corporation  if the Company is not the surviving
corporation or the sale of all or substantially all of the Company's assets. The
benefits to be received by the executive  officer whose employment is terminated
after a Triggering  Event  occurs  include  receipt of his or her annual  salary
through the one-year period  following the date of the termination of employment
and the  immediate  vesting of any  outstanding  stock  options  granted to such
executive officer.

PART IV

Item 14.   Exhibits, Financial Statement Schedules and Reports on Form 8-K

(a)  (1) and (2) Financial Statements and Schedules.
     Reference is made to  the listing on page 29  of all  financial  statements
     filed as a part of this report. No schedules are required.

(b)  (3) Exhibits  
     Reference  is  made  to the  Exhibit  Index  on  page  50 for a list of all
     exhibits filed as a part of this report.












                                       28

<PAGE>

<TABLE>

<CAPTION>

Whole Foods Market, Inc. and Subsidiaries
Index to Consolidated Financial Statements

                                                                                                     Page
                                                                                                    Number
                                                                                                    ------
<S>                                                                            <C>                     <C>

Independent Auditors' Report                                                                            30
Consolidated Balance Sheets at September 27, 1998 and September 28, 1997                                31
Consolidated Statements of Operations for the fiscal years ended September 27, 1998,
   September 28, 1997 and September 29, 1996                                                            32
Consolidated Statements of Shareholders' Equity for the fiscal years ended
   September 27, 1998, September 28, 1997 and September 29, 1996                                        33
Consolidated Statements of Cash Flows for the fiscal years ended September 27, 1998,
   September 28, 1997 and September 29, 1996                                                            34
Notes to Consolidated Financial Statements                                                              36

</TABLE>























                                       29


<PAGE>

Whole Foods Market, Inc. and Subsidiaries
Independent Auditors' Report

The Board of Directors
Whole Foods Market, Inc.

We have  audited the  accompanying  consolidated  balance  sheets of Whole Foods
Market, Inc. and subsidiaries ("Company") as of September 27, 1998 and September
28, 1997 and the related  consolidated  statements of operations,  shareholders'
equity  and cash  flows for each of the fiscal  years in the  three-year  period
ended  September  27, 1998.  These  consolidated  financial  statements  are the
responsibility of the Company's management.  Our responsibility is to express an
opinion on these consolidated financial statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the consolidated  financial statements.  An audit
also includes assessing the accounting principles used and significant estimates
made by  management,  as well as evaluating the overall  consolidated  financial
statement  presentation.  We believe that our audits provide a reasonable  basis
for our opinion.

In our opinion, the consolidated  financial statements referred to above present
fairly, in all material respects,  the financial position of Whole Foods Market,
Inc. and  subsidiaries  as of September 27, 1998 and September 28, 1997, and the
results of their operations and their cash flows for each of the fiscal years in
the  three-year  period ended  September 27, 1998, in conformity  with generally
accepted accounting principles.



/s/ KPMG Peat Marwick LLP
- -------------------------
KPMG Peat Marwick LLP
Austin, Texas
November 20, 1998











                                       30


<PAGE>

<TABLE>

<CAPTION>

Whole Foods Market, Inc. and Subsidiaries
Consolidated Balance Sheets (In thousands, except share data)
September 27, 1998 and September 28, 1997

Assets
                                                                                         1998                  1997
- -------------------------------------------------------------------------------------------------------------------
<S>                                                                              <C>                        <C>  

Current assets:
Cash and cash equivalents                                                        $     36,674                13,395
Marketable securities                                                                  27,019                 1,089
Trade accounts receivable                                                              15,201                11,468
Merchandise inventories                                                                85,628                64,838
Prepaid expenses and other current assets                                               8,870                 8,945
Deferred income taxes                                                                  10,701                12,964
- -------------------------------------------------------------------------------------------------------------------
      Total current assets                                                            184,093               112,699
Property and equipment, net of accumulated depreciation and amortization              291,478               228,215
Acquired leasehold rights, net of accumulated amortization                             12,150                11,418
Excess of cost over net assets acquired, net of accumulated amortization               35,802                35,577
Other assets, net of accumulated amortization                                          21,285                10,575
- -------------------------------------------------------------------------------------------------------------------
                                                                                 $    544,808               398,484
- -------------------------------------------------------------------------------------------------------------------

Liabilities and Shareholders' Equity
                                                                                         1998                  1997
- -------------------------------------------------------------------------------------------------------------------
Current liabilities:
Current installments of long-term debt and capital lease obligations             $        343                 1,171
Trade accounts payable                                                                 32,505                30,900
Accrued payroll, bonus and employee benefits                                           26,670                21,722
Other accrued expenses                                                                 31,511                23,479
- -------------------------------------------------------------------------------------------------------------------
      Total current liabilities                                                        91,029                77,272
Long-term debt and capital lease obligations, less current installments               158,673                92,673
Deferred rent liability                                                                 7,932                 6,407
Other long-term liabilities                                                             6,792                10,091
Deferred income taxes                                                                   3,109                 6,576
- -------------------------------------------------------------------------------------------------------------------
      Total liabilities                                                               267,535               193,019
- -------------------------------------------------------------------------------------------------------------------
Shareholders' equity:
Common stock, no par value, 100,000,000 and 50,000,000 shares authorized 
in 1998 and 1997, respectively; 26,500,000 and 24,453,000 shares 
issued and outstanding in 1998 and 1997, respectively                                 219,189               192,514
Unrealized gain (loss) on securities available for sale                                   211                  (125)
Retained earnings                                                                      57,873                13,076
- -------------------------------------------------------------------------------------------------------------------
Total shareholders' equity                                                            277,273               205,465
- -------------------------------------------------------------------------------------------------------------------
Commitments and contingencies                                                                                      
- -------------------------------------------------------------------------------------------------------------------
                                                                                 $    544,808               398,484
- -------------------------------------------------------------------------------------------------------------------
See accompanying notes to consolidated financial statements.

</TABLE>









                                       31

<PAGE>

<TABLE>

<CAPTION>

Whole Foods Market, Inc. and Subsidiaries
Consolidated Statements of Operations (In thousands, except per share data)
Fiscal years ended September 27, 1998, September 28, 1997 and September 29, 1996

                                                                            1998             1997              1996
- -------------------------------------------------------------------------------------------------------------------
<S>                                                              <C>                    <C>                 <C>

Sales                                                            $     1,389,768        1,117,346           946,353
Cost of goods sold and occupancy costs                                   921,104          749,551           645,925
- -------------------------------------------------------------------------------------------------------------------
      Gross profit                                                       468,664          367,795           300,428
Selling, general and administrative expenses                             385,573          312,703           266,107
Pre-opening and relocation costs                                           3,979            5,243             5,903
Merger and reorganization expenses                                         1,699            4,887            38,516
- -------------------------------------------------------------------------------------------------------------------
      Income  (loss) from operations                                      77,413           44,962           (10,098)
Other income (expense):
Interest expense                                                          (7,685)          (6,044)           (4,671)
Investment and other income                                                2,328              450               650
- -------------------------------------------------------------------------------------------------------------------
      Income (loss) before income taxes                                   72,056           39,368           (14,119)
Provision (credit) for income taxes                                       26,661           12,724            (1,404)
- -------------------------------------------------------------------------------------------------------------------
      Net income (loss)                                          $        45,395           26,644           (12,715)
- -------------------------------------------------------------------------------------------------------------------

Basic income (loss) per common share                             $          1.74             1.10             (0.54)
- -------------------------------------------------------------------------------------------------------------------
Weighted average common shares outstanding                                26,159           24,194            23,366
- -------------------------------------------------------------------------------------------------------------------

Diluted income (loss) per common share                           $          1.64             1.06             (0.54)
- -------------------------------------------------------------------------------------------------------------------
Weighted average shares outstanding, diluted basis                        27,744           25,162            23,366
- -------------------------------------------------------------------------------------------------------------------
See accompanying notes to consolidated financial statements.

</TABLE>

















                                       32


<PAGE>

<TABLE>

<CAPTION>


Whole Foods Market, Inc. and Subsidiaries
Consolidated  Statements of Shareholders' Equity (In thousands)
Fiscal years ended September 27, 1998, September 28, 1997 and September 29, 1996

                                                                             Unrealized
                                                                              Gain (Loss)
                                                                             on Securities   Retained         Total
                                                        Shares       Common   Available      Earnings     Shareholders'
                                                        Issued       Stock      for Sale    (Deficit)        Equity
- -------------------------------------------------------------------------------------------------------------------
<S>                                                     <C>      <C>                <C>         <C>          <C>

Balance at September 24, 1995                           22,790   $  174,663         (165)      (2,145)      172,353
Adjustment to conform fiscal year
   of pooled entity                                          0            0            0        3,491         3,491
Other acquisition                                          195            8            0          305           313
Issuance of common stock                                   807        7,575            0            0         7,575
Tax benefit related to exercise of
   employee stock options                                    0        1,059            0            0         1,059
Change in market value of securities
   available for sale                                        0            0          (52)           0           (52)
Net loss                                                     0            0            0      (12,715)      (12,715)
- -------------------------------------------------------------------------------------------------------------------
Balance at September 29, 1996                           23,792      183,305         (217)     (11,064)      172,024
- -------------------------------------------------------------------------------------------------------------------
Adjustment to conform fiscal year of
   pooled entity                                             0            0            0       (1,268)       (1,268)
Other acquisitions                                         244        2,200            0       (1,236)          964
Issuance of common stock                                   514        7,907            0            0         7,907
Common stock purchased and retired                         (97)      (2,187)           0            0        (2,187)
Tax benefit related to exercise of
   employee stock options                                    0        1,289            0            0         1,289
Change in market value of securities
   available for sale                                        0            0           92            0            92
Net income                                                   0            0            0       26,644        26,644
- -------------------------------------------------------------------------------------------------------------------
Balance at September 28, 1997                           24,453      192,514         (125)      13,076       205,465
- -------------------------------------------------------------------------------------------------------------------
Acquisitions                                             1,187        2,027            0         (598)        1,429
Issuance of common stock                                   860       14,925            0            0        14,925
Tax benefit related to exercise of
   employee stock options                                    0        9,723            0            0         9,723
Change in market value of securities
   available for sale                                        0            0          336            0           336
Net income                                                   0            0            0       45,395        45,395
- -------------------------------------------------------------------------------------------------------------------
Balance at September 27, 1998                           26,500   $  219,189          211       57,873       277,273
- -------------------------------------------------------------------------------------------------------------------
See accompanying notes to consolidated financial statements.

</TABLE>












                                       33


<PAGE>

<TABLE>

<CAPTION>

Whole Foods Market, Inc. and Subsidiaries
Consolidated Statements of Cash Flows (In thousands)
Fiscal years ended September 27, 1998, September 28, 1997 and September 29, 1996

                                                                            1998             1997              1996
- -------------------------------------------------------------------------------------------------------------------
<S>                                                                   <C>                  <C>              <C>
Cash flow from operating activities
Net income (loss)                                                     $   45,395           26,644           (12,715)
Adjustments to reconcile net income (loss) to net cash flow
from operating activities:
      Depreciation and amortization                                       42,307           34,456            26,953
      Loss on disposal of fixed assets                                     1,421              523             1,163
      Deferred income tax benefit                                         (1,204)          (1,390)           (7,118)
      Change in LIFO reserve                                                 417              800               746
      Rent differential                                                    1,525              800               882
      Loss provision on disposal of fixed assets                               0            1,422            12,477
      Loss provision on disposal of other assets                               0              923             4,124
      Tax benefit related to exercise of employee stock options            9,723             1,289            1,059
      Interest accretion on long-term debt                                 3,337                0                 0
      Lease termination and other closing cost provisions                      0              165            10,476
Adjustment to conform fiscal year of pooled entity                             0           (1,268)            3,491
Lease termination and other merger accrual payments                       (8,497)          (2,956)                0
Other                                                                          0              449                (5)
Net change in current assets and liabilities:
      Trade accounts receivable                                           (1,922)          (4,681)           (3,117)
      Merchandise inventories                                            (14,442)         (18,694)          (11,191)
      Prepaid expenses and other current assets                              883             (510)           (2,635)
      Trade accounts payable                                                (947)           3,934             5,768
      Accrued payroll, bonus and employee benefits                         4,948            9,671            (3,919)
      Other accrued expenses                                               7,929            2,464             2,408
- -------------------------------------------------------------------------------------------------------------------
   Net cash flow from operating activities                                90,873           54,041            28,847
- -------------------------------------------------------------------------------------------------------------------
Cash flow from investing activities
Acquisition of property and equipment                                    (41,197)         (31,062)          (19,812)
Development costs of new store locations                                 (54,521)         (24,566)          (50,288)
Acquisition of mail lists and other intangible assets                     (4,984)          (6,693)           (1,583)
Purchase of marketable securities                                        (25,594)               0                 0
Proceeds from sale of marketable securities                                    0            5,899               988
Payment for purchase of acquired entities, net of cash acquired           (1,841)               0                 0
Other investing activities                                                  (191)               0            (2,480)
- --------------------------------------------------------------------------------------------------------------------
   Net cash flow used in investing activities                           (128,328)         (56,422)          (73,175)
- --------------------------------------------------------------------------------------------------------------------
See accompanying notes to consolidated financial statements.                                             (continued)


                                       34


<PAGE>

Whole Foods Market, Inc. and Subsidiaries
Consolidated  Statements  of Cash Flows  (Continued)  (In thousands)
Fiscal years ended  September  27, 1998,  September 28, 1997 and 
September 29, 1996

                                                                            1998             1997              1996
- --------------------------------------------------------------------------------------------------------------------
Cash flow from financing activities
Net proceeds from issuance of convertible debentures                  $  111,748                0                 0
Net proceeds from long-term borrowings                                    11,000           24,336            80,000
Payments on long-term debt and capital lease obligations                 (76,939)         (18,277)          (48,711)
Issuance of common stock                                                  14,925            7,907             7,575
Purchase and retirement of treasury stock                                      0           (2,187)                0
Minority interest contributions                                                0                0                33
- -------------------------------------------------------------------------------------------------------------------
   Net cash flow from financing activities                                60,734           11,779            38,897
- -------------------------------------------------------------------------------------------------------------------
Net increase (decrease) in cash and cash equivalents                      23,279            9,398            (5,431)
Cash and cash equivalents at beginning of year                            13,395            3,997             9,428
- -------------------------------------------------------------------------------------------------------------------
Cash and cash equivalents at end of year                              $   36,674           13,395             3,997
- -------------------------------------------------------------------------------------------------------------------

Supplemental disclosure of cash flow information
Interest and income taxes paid:

   Interest                                                           $    5,691            6,733             3,649
- -------------------------------------------------------------------------------------------------------------------
   Federal and state income taxes                                     $   16,618           11,221             5,426
- -------------------------------------------------------------------------------------------------------------------
See accompanying notes to consolidated financial statements.

</TABLE>











                                       35



<PAGE>

Whole Foods Market, Inc. and Subsidiaries
Notes to Consolidated Financial Statements
Fiscal years ended September 27, 1998, September 28, 1997 and September 29, 1996

(1) Corporate Organization
The  consolidated  financial  statements  include  the  accounts  of Whole Foods
Market,  Inc. and its  subsidiaries  (Company).  All significant  majority-owned
subsidiaries  are   consolidated  on  a  line-by-line   basis.  All  significant
intercompany accounts and transactions are eliminated upon consolidation.  Where
appropriate, prior years' financial statements have been reclassified to conform
with the 1998 presentation.

(2) Summary of Significant Accounting Policies
Business
The  Company  engages  in the sale of  natural  food and  nutritional  products,
primarily  through  its  natural  foods  supermarkets  and direct  marketing  of
nutritional  supplements.  As of  September  27, 1998,  the Company  operated 87
stores,  all of which are  located in the United  States,  and engaged in direct
marketing of nutritional supplements primarily in the United States.

Definition of Fiscal Year
The Company  reports its results of operations  on a 52- or 53-week  fiscal year
ending on the last Sunday in  September.  Fiscal years 1998 and 1997 are 52-week
years, and fiscal year 1996 is a 53-week year.

Cash Equivalents
For purposes of the consolidated statements of cash flows, the Company considers
all highly liquid investments with an original maturity of 90 days or less to be
cash equivalents.

Marketable Securities
Marketable  securities  at  September  27,  1998  consisted  of  investments  in
short-term high quality corporate bond funds and at September 28, 1997 consisted
of U.S.  Treasury and agency  securities.  The Company  classifies  its debt and
equity  securities  as  available-for-sale.  Available-for-sale  securities  are
recorded at fair value.  Unrealized holding gains and losses, net of the related
tax effect, on available-for-sale  securities are excluded from earnings and are
reported  as a  separate  component  of  shareholders'  equity  until  realized.
Realized  gains and losses from the sale of  available-for-sale  securities  are
determined on a specific identification basis.

A decline in the fair value of any  available-for-sale  security below cost that
is deemed to be other than temporary  results in a reduction in carrying  amount
to fair value. The impairment is charged to earnings and a new cost basis of the
security is  established.  Dividend  and  interest  income are  recognized  when
earned.

Fair Value of Financial Instruments
The carrying amounts of cash and cash  equivalents,  trade accounts  receivable,
trade accounts payable,  accrued payroll, bonus and employee benefits, and other
accrued  expenses  approximate fair value because of the short maturity of those
instruments.  Marketable  securities  are stated at fair  value with  unrealized
gains and losses included as a component of shareholders' equity until realized.
The  carrying  value of notes  payable to banks  approximates  fair value due to
variable  interest  rates  charged on these notes.  The carrying  value and fair
value  of  convertible   subordinated  debentures  at  September  27,  1998  was
$118,361,000 and approximately $105,581,000, respectively. The Company estimated
the fair  value of  convertible  subordinated  debentures  using  quoted  market
prices. The carrying value and fair value of senior unsecured notes at September
27,  1998 was  $40,000,000  and  approximately  $42,842,000,  respectively.  The
carrying  value and fair value of senior  unsecured  notes at September 28, 1997
was  $40,000,000  and  approximately  $40,405,000,   respectively.  The  Company
estimated the fair value of senior  unsecured  notes by  discounting  the future
cash flows at the rates  currently  available  to the Company  for similar  debt
instruments of comparable maturities.
                                                                     (continued)






                                       36

<PAGE>

Whole Foods Market, Inc. and Subsidiaries
Notes to Consolidated Financial Statements (Continued)

(2) Summary of Significant Accounting Policies, continued
Inventories
Inventories,  both  retail  and  wholesale,  are  valued at the lower of cost or
market. Cost is principally determined by the last-in,  first-out (LIFO) method.
The  manufactured  inventories  of Amrion  and  Allegro  are  determined  by the
first-in,  first-out (FIFO) method.  The excess of estimated  current costs over
LIFO carrying value was approximately $3,658,000 and $3,241,000 at September 27,
1998 and  September  28,  1997,  respectively.  Balances of  inventories  are as
follows (in thousands):

                                                           1998             1997
- --------------------------------------------------------------------------------
Manufactured inventories:
   Raw materials                                     $   12,445            6,713
   Work in process                                          363              438
   Finished goods                                        10,473            9,138
- --------------------------------------------------------------------------------
     Total manufactured inventories                      23,281           16,289
- --------------------------------------------------------------------------------
Other inventories, net of LIFO reserve                   62,347           48,549
- --------------------------------------------------------------------------------
                                                     $   85,628           64,838
- --------------------------------------------------------------------------------

Property and Equipment
Property and equipment is stated at cost,  net of accumulated  depreciation  and
amortization.   Depreciation  is  provided  over  the  estimated   useful  lives
(generally 5 to 15 years) using the straight-line method. Leasehold improvements
are  amortized  on the  straight-line  method over the shorter of the  estimated
useful lives of the improvements or the terms of the related leases. Pre-opening
costs include hiring and training personnel,  supplies and certain occupancy and
miscellaneous costs related to new locations, and are expensed in the quarter in
which the location opens.  Capitalized  pre-opening  costs related to stores not
yet open at  September  27, 1998 and  September  28, 1997  totaled  $118,000 and
$129,000,  respectively.  Costs  related to a projected  site  determined  to be
unsatisfactory  and general site selection costs which cannot be identified with
a specific store location are charged to operations currently.

Other Assets
Acquired leasehold rights are amortized as rent expense over the remaining lease
term  using the  straight-line  method.  Accumulated  amortization  of  acquired
leasehold rights at September 27, 1998 and September 28, 1997 was $2,081,000 and
$1,338,000,  respectively.  Excess of cost over net assets acquired is amortized
over 40 years using the straight-line method. Accumulated amortization of excess
of cost over net assets  acquired at September  27, 1998 and  September 28, 1997
was $6,973,000 and $5,820,000, respectively. The carrying value of the excess of
cost over net assets  acquired  is  evaluated  periodically  in relation to such
factors as the occurrence of a significant  event, the operating  performance of
each acquired subsidiary and the estimated future undiscounted cash flows of the
underlying  business of each  subsidiary.  Other assets include  non-competition
agreements,  costs  associated  with  purchased  mailing lists and certain costs
associated  with the issuance of debt which are  capitalized  and amortized over
the  life  of the  related  agreement  using  the  straight-line  method.  Total
purchased mailing lists costs included in other assets at September 27, 1998 and
September 28, 1997 was $7,522,000 and $5,442,000  respectively,  and accumulated
amortization was $3,647,000 and $2,490,000, respectively. Also included in other
assets at September  27, 1998 and  September  28, 1997 was a note  receivable of
approximately  $2,341,000  and  $2,459,000,   respectively.   Other  accumulated
amortization  included in other assets at September  27, 1998 and  September 28,
1997 totaled $3,559,000 and $1,616,000, respectively.

Impairment of Long-Lived Assets and Long-Lived Assets to be Disposed of
The Company evaluates long-lived assets and certain identifiable intangibles for
impairment  whenever  events  or  changes  in  circumstances  indicate  that the
carrying amount of an asset may not be recoverable.  Recoverability of assets to
be held and used is measured by a comparison of the carrying  amount of an asset
to future undiscounted cash flows expected to be generated by the asset. If such
assets are  considered  to be  impaired,  the  impairment  to be  recognized  is
measured by the amount by which the  carrying  amount of the assets  exceeds the
fair value of the assets.  Assets to be disposed of are reported at the lower of
the carrying amount or fair value less costs to sell.
                                                                     (continued)




                                       37

<PAGE>

Whole Foods Market, Inc. and Subsidiaries
Notes to Consolidated Financial Statements (Continued)

(2) Summary of Significant Accounting Policies, continued
Advertising
The Company  expenses the production  costs of advertising  when the advertising
first takes place, except for  direct-response  advertising which is capitalized
and  amortized  over its  expected  period of future  benefit.  Direct  response
advertising  consists  primarily of direct mail advertising,  including deferred
promotional mailing costs, of the Company's  products.  The capitalized costs of
mailed promotional materials are amortized over the expected promotional benefit
period of three months. Advertising expense for fiscal years 1998, 1997 and 1996
was approximately $18,410,000, $13,959,000 and $10,867,000, respectively.

Income Taxes
The Company uses the asset and liability  approach  which  accounts for deferred
income taxes by applying statutory tax rates in effect at the balance sheet date
to  differences  between  the  book  basis  and  the tax  basis  of  assets  and
liabilities.  Deferred tax assets and liabilities are measured using enacted tax
rates expected to apply to taxable income in the years in which those  temporary
differences are expected to be recovered or settled. The deferred tax assets and
liabilities  are  adjusted in income to reflect  changes in tax laws or rates in
the period that includes the enactment date.

Income (loss) per Share
The  Financial  Accounting  Standards  Board had issued  Statement  of Financial
Accounting  Standards  No. 128 (SFAS No. 128),  "Earnings  per Share",  which is
effective for financial  statements issued for periods ending after December 15,
1997,  including  interim  periods.  Effective  September 29, 1997,  the Company
adopted on a retroactive  basis SFAS No. 128,  which  establishes  standards for
computing and presenting earnings per share.  Earnings per share for all periods
presented  has been  restated  to reflect  the  adoption  of SFAS No.  128.  The
adoption  of SFAS  No.  128 did not  have a  material  effect  on the  Company's
financial  statements.  Basic  income  (loss) per share is based on the weighted
average number of common shares  outstanding  during the fiscal period.  Diluted
income (loss) per share is based on the weighted average number of common shares
outstanding and, where applicable, dilution from options and convertible debt.

A reconciliation of the denominators of the basic and diluted earnings per share
calculations follows (in thousands):

                                                   1998        1997         1996
- --------------------------------------------------------------------------------
Denominator for basic income (loss) per
 share:  weighted average shares                   26,159     24,194      23,366

Additional shares deemed outstanding from
 the assumed exercise of stock options              1,585        968           0
- --------------------------------------------------------------------------------
Denominator for diluted income (loss) per
 share:  adjusted weighted average
 shares and assumed conversions                    27,744     25,162      23,366
- --------------------------------------------------------------------------------

The  computation  of diluted  earnings per share does not include  approximately
1,643,000  shares  of  common  stock  related  to the  zero  coupon  convertible
subordinated  debentures  at the end of fiscal year 1998 and options to purchase
approximately  1,014,000  shares,  380,000 shares and 2,688,000 shares of common
stock at the end of fiscal years 1998, 1997 and 1996,  respectively,  because to
do so would be antidilutive.

Use of Estimates
The preparation of financial  statements in conformity  with generally  accepted
accounting principles requires management to make estimates and assumptions that
affect  the  reported  amounts  of assets  and  liabilities  and  disclosure  of
contingent  assets and  liabilities at the date of the financial  statements and
revenues and expenses  during the period  reported.  Actual results could differ
from those  estimates.  Estimates are used when accounting for  depreciation and
amortization,  allowance for doubtful accounts,  employee benefit plans,  taxes,
restructuring reserves and contingencies.



                                       38

<PAGE>

Whole Foods Market, Inc. and Subsidiaries
Notes to Consolidated Financial Statements (Continued)

(3) Business Combinations
Merchant of Vino
In December 1997,  the Company  acquired  Merchant of Vino,  which operated four
gourmet/natural  food supermarkets and two specialty wine and gourmet food shops
in the greater Detroit  metropolitan area, for approximately 1 million shares of
Company   common   stock.   The   acquisition   was   accounted  for  using  the
pooling-of-interests   method.   Due  to  the  immateriality  of  the  financial
statements  of the  acquired  entity  to the  Company's  consolidated  financial
statements,  financial  information for the periods prior to fiscal 1998 has not
been restated. An adjustment to decrease retained earnings by approximately $1.8
million was recorded to include  results of  operations  of the acquired  entity
prior to the combination in these consolidated financial statements. Revenue and
results of operations of the acquired  entity for the period from  September 29,
1997 through the date of acquisition are not material to the combined results.

Allegro Coffee Company
In December  1997, the Company  acquired  Allegro  Coffee  Company,  a specialty
coffee roaster and distributor  based in Boulder,  Colorado,  for  approximately
175,000 shares of Company common stock.  The acquisition was accounted for using
the  pooling-of-interests  method.  Due to the  immateriality  of the  financial
statements  of the  acquired  entity  to the  Company's  consolidated  financial
statements,  financial  information for the periods prior to fiscal 1998 has not
been restated. An adjustment to increase retained earnings by approximately $1.2
million was recorded to include  results of  operations  of the acquired  entity
prior to the combination in these consolidated financial statements. Revenue and
results of operations of the acquired  entity for the period from  September 29,
1997 through the date of acquisition are not material to the combined results.

Amrion, Inc.
In  September  1997,  the Company  completed  the merger with  Amrion,  Inc.,  a
Boulder,  Colorado-based company engaged in developing,  producing and marketing
nutriceuticals  and  nutritional  supplements,  in  exchange  for  approximately
4,680,000  shares of Company common stock plus the  assumption of  approximately
330,000  outstanding  options to purchase shares of common stock. The merger was
accounted for using the pooling-of-interests method.

Granary Market
In August 1997,  the Company  completed the  acquisition  of Organic  Merchants,
Inc., doing business as Granary Market (Granary), which operated a natural foods
market in Monterey,  California,  in exchange for approximately 33,000 shares of
Company   common   stock.   The   acquisition   was   accounted  for  using  the
pooling-of-interests  method.  Due to the  immateriality  of  Granary  financial
statements  to  the  Company's  consolidated  financial  statements,   financial
information  for the  periods  prior to the  combination  was not  restated.  An
adjustment to increase retained earnings by approximately  $346,000 was recorded
to  include  results  of  Granary  operations  for  the  periods  prior  to  the
combination in these consolidated  financial statements.  Revenue and results of
operations of Granary for the period from September 30, 1996 through the date of
acquisition were not material to the combined results.

Bread of Life
In April 1997,  the Company  completed the  acquisition  of Bread of Life,  Inc.
(Bread of Life),  which operated two natural foods markets in South Florida,  in
exchange  for  approximately   200,000  shares  of  Company  common  stock.  The
acquisition was accounted for using the pooling-of-interests  method. Due to the
immateriality   of  Bread  of  Life   financial   statements  to  the  Company's
consolidated  financial statements,  financial information for the periods prior
to the combination was not restated. An adjustment to decrease retained earnings
by  approximately  $1,582,000  was recorded to include  results of Bread of Life
operations  for the  periods  prior to the  combination  in  these  consolidated
financial statements. Revenue and results of operations of Bread of Life for the
period from September 30, 1996 through the date of acquisition were not material
to the combined results.
                                                                     (continued)





                                       39

<PAGE>

Whole Foods Market, Inc. and Subsidiaries
Notes to Consolidated Financial Statements (Continued)

(3) Business Combinations, continued
Fresh Fields Markets, Inc.
In August 1996, the Company completed the merger with Fresh Fields Markets, Inc.
(Fresh Fields),  which operated  natural foods  supermarkets in Washington D.C.,
Chicago,  Philadelphia  and New York,  in exchange for  approximately  4,750,000
shares of Company  common stock plus the  assumption  of  approximately  549,000
outstanding options to purchase shares of common stock. The merger was accounted
for using the pooling-of-interests method.

Oak Street Market
In December 1995,  the Company  completed the  acquisition of Natural  Merchants
Exchange, Inc., doing business as Oak Street Market (Oak Street), which operated
a natural  foods market in  Evanston,  Illinois,  in exchange for  approximately
195,000 shares of Company common stock.  The acquisition was accounted for using
the  pooling-of-interests  method.  Due  to  the  immateriality  of  Oak  Street
financial  statements  to  the  Company's   consolidated  financial  statements,
financial information for the periods prior to the combination was not restated.
An adjustment to decrease  retained  deficit by $305,000 was recorded to include
results of Oak Street  operations  for the periods prior to the  combination  in
these consolidated  financial  statements.  Revenue and results of operations of
Oak  Street  for  the  period  from  September  25,  1995  through  the  date of
acquisition were not material to the combined results.

(4) Merger and Reorganization Expenses
Merger and  reorganization  expenses  for fiscal  years 1998 and 1997 consist of
transaction and other  merger-related  costs associated with the acquisitions of
Merchant  of Vino and  Allegro  Coffee  Company  in 1998 and of  Amrion in 1997.
Merger and  reorganization  expenses for fiscal year 1996  consist  primarily of
transaction and other  merger-related  costs  associated with the acquisition of
Fresh  Fields and with the  reorganization  of the Southern  California  region.
Merger and reorganization expenses are summarized as follows (in thousands):

                                                       1998      1997       1996
- --------------------------------------------------------------------------------
Transaction and other merger-related costs       $    1,699     4,887      8,577
Store closing and relocation costs                        0         0     20,907
Duplicate systems disposal costs and
   other accounting adjustments                           0         0      6,730
- --------------------------------------------------------------------------------
Total merger-related costs                            1,699     4,887     36,214
Southern California reorganization costs                  0         0      2,144
Other                                                     0         0        158
- --------------------------------------------------------------------------------
Total merger and reorganization expenses         $    1,699     4,887     38,516
- --------------------------------------------------------------------------------

Expenses  including  losses  on  the  disposition  of  store  assets  and  lease
termination costs were recognized in fiscal 1996 pursuant to a plan initiated at
the time of the Fresh Fields  acquisition to close or relocate duplicate stores.
At September 27, 1998, the terminations of certain operating leases remain under
the plan.  Liabilities totaling  approximately $12.8 million for remaining rent,
lease  termination and other store closing costs were recorded in fiscal 1996 as
part of  merger-related  costs.  These liabilities were reduced by approximately
$6.7  million  and $3.0  million  during  fiscal  1998 and  1997,  respectively,
primarily  as a result of cash  payments for rent and lease  termination  costs.
Accounting  adjustments totaling  approximately $2.7 million were made in fiscal
1996 on a  retroactive  basis to the net assets of Fresh  Fields to conform  its
fixed  asset and  operating  lease  accounting  policies to those of Whole Foods
Market in connection with the 1996 merger.

Costs  recognized  in fiscal  1996  associated  with the  reorganization  of the
Southern  California region included  severance and relocation  payments,  costs
associated  with  changing  the names of the stores  from Mrs.  Gooch's to Whole
Foods  Market,  systems and process  conversion  costs and other  reorganization
expenses.



                                       40


<PAGE>

<TABLE>

<CAPTION>

Whole Foods Market, Inc. and Subsidiaries
Notes to Consolidated Financial Statements (Continued)

(5) Quarterly Results (unaudited)
For fiscal years 1998 and 1997,  the first quarter is 16 weeks and the remaining
quarters are each 12 weeks.  The following  table sets forth selected  quarterly
unaudited  financial  information  for the fiscal years ended September 27, 1998
and September 28, 1997 (in thousands except per share data):

                                                                        1st          2nd          3rd           4th
1998                                                                Quarter      Quarter      Quarter       Quarter
- -------------------------------------------------------------------------------------------------------------------
<S>                                                      <C>        <C>          <C>          <C>           <C>     

Sales                                                    $          407,788      324,811      330,999       326,170
Gross profit                                                        135,752      110,939      110,832       111,141
Pre-opening and relocation costs                                      1,065        1,462        1,024           428
Merger and reorganization expenses                                    1,699            0            0             0
Income from operations                                               21,084       18,857       18,921        18,551
Income before income taxes                                           19,092       17,657       17,621        17,686
Net income                                                           12,028       11,124       11,101        11,142
Basic income per share                                   $             0.46         0.43         0.42          0.42
Weighted average common shares outstanding                           25,913       26,094       26,279        26,435
Diluted income per share                                 $             0.44         0.40         0.40          0.40
Weighted average shares outstanding - diluted basis                  27,523       27,824       27,880        27,824
- -------------------------------------------------------------------------------------------------------------------

                                                                        1st          2nd          3rd           4th
1997                                                                Quarter      Quarter      Quarter       Quarter
- -------------------------------------------------------------------------------------------------------------------
Sales                                                    $          312,584      259,800      274,510       270,452
Gross profit                                                         99,447       85,284       92,021        91,043
Pre-opening and relocation costs                                      1,604        1,129            0         2,510
Merger and reorganization expenses                                        0            0            0         4,887
Income from operations                                               10,778       12,597       14,188         7,399
Income before income taxes                                            9,195       11,179       12,922         6,072
Net income                                                            5,988        7,218        8,283         5,155
Basic income per share                                   $             0.25         0.30         0.34          0.21
Weighted average common shares outstanding                           24,085       24,155       24,188        24,386
Diluted income per share                                 $             0.24         0.29         0.33          0.20
Weighted average shares outstanding - diluted basis                  24,971       24,841       25,294        25,741
- -------------------------------------------------------------------------------------------------------------------

(6) Property and Equipment
Balances  of  major  classes  of  property  and  equipment  are as  follows  (in
thousands):

                                                                                         1998                  1997
- -------------------------------------------------------------------------------------------------------------------
Land                                                                           $       11,051                 3,906
Buildings and leasehold improvements                                                  190,341               158,729
Fixtures and equipment                                                                207,254               152,014
Vehicles                                                                                  280                   359
Construction in progress and equipment not yet in service                              20,196                12,475
- -------------------------------------------------------------------------------------------------------------------
                                                                                      429,122               327,483
Less accumulated depreciation and amortization                                        137,644                99,268
- -------------------------------------------------------------------------------------------------------------------
                                                                               $      291,478               228,215
- -------------------------------------------------------------------------------------------------------------------

Depreciation  and  amortization  expense  related to property and  equipment was
approximately  $37,344,000,  $30,725,000  and $24,375,000 for fiscal years 1998,
1997 and 1996, respectively. Leasehold improvements and construction in progress
include approximately $735,000,  $769,000 and $1,183,000 of interest capitalized
during 1998, 1997 and 1996, respectively.


                                       41

<PAGE>

Whole Foods Market, Inc. and Subsidiaries
Notes to Consolidated Financial Statements (Continued)

(7) Long-Term Debt
The Company has long-term debt and  obligations  under capital leases as follows
(in thousands):

                                                                                         1998                  1997
- -------------------------------------------------------------------------------------------------------------------
Obligations under capital lease agreements for equipment,
   due in monthly installments through 2001                                    $          590                 1,196
Notes payable to banks                                                                      0                52,436
Senior unsecured notes                                                                 40,000                40,000
Convertible debentures                                                                118,361                     0
Other notes payable                                                                        65                   212
- -------------------------------------------------------------------------------------------------------------------
                                                                                      159,016                93,844
Less current installments                                                                 343                 1,171
- -------------------------------------------------------------------------------------------------------------------
                                                                               $      158,673                92,673
- -------------------------------------------------------------------------------------------------------------------

</TABLE>

During the second quarter of fiscal 1998, the Company issued a private  offering
under  Rule 144A of the  Securities  Act of 1933,  as  amended,  of zero  coupon
convertible  subordinated  debentures  with no sinking  fund  requirement  and a
scheduled  maturity  date of March 2, 2018.  The  debentures  were  subsequently
registered.   The  offering  resulted  in  gross  proceeds  to  the  Company  of
approximately  $115  million.  The issue price of the  debentures  results in an
effective yield to maturity of 5 percent. The principal amount of the debentures
at maturity is approximately  $308.8 million.  The debentures are convertible at
the option of the holder, at any time on or prior to maturity, unless previously
redeemed or otherwise purchased.  The debentures have a conversion rate of 5.320
shares  per  $1,000  principal  amount at  maturity,  initially  representing  a
conversion   price  of   approximately   $70  per  share  of  common  stock,  or
approximately  1,643,000 shares. The debentures may be redeemed at the option of
the holder on March 2, 2003,  March 2, 2008 or March 2, 2013 at the issue  price
plus accrued  original  discount to the date of  redemption.  Subject to certain
limitations, the Company, at its option, may elect to pay this purchase price in
cash, shares of common stock or any combination thereof. The debentures may also
be  redeemed in cash at the option of the holder if there is a change in control
at the issue price plus  accrued  original  discount to the date of  redemption.
Subsequent  to March 2,  2003,  the  Company,  at its  option,  may  redeem  the
debentures  for cash,  in whole or in part,  at  redemption  prices equal to the
issue  price plus  accrued  original  discount  to the date of  redemption.  The
debentures are  subordinated  in the right of payment to all existing and future
senior indebtedness.  All amounts outstanding under the Company's line of credit
were repaid during the second fiscal  quarter with proceeds from the issuance of
the convertible subordinated  debentures.  The credit agreement was subsequently
amended to reduce the available line of credit from $100 million to $10 million.

The Company  maintains a bank credit  agreement  which  provides for a revolving
line of credit of up to $10 million. Any amount outstanding under this agreement
is  convertible  into a four-year term loan upon the expiration of the revolving
credit term on June 30,  1999.  Principal  payments  are to be made in quarterly
installments  beginning  September  30,  1999.  This credit  agreement  contains
certain  restrictive  covenants,  including the unavailability of the payment of
dividends  on  common  stock.   The  credit   agreement  also  contains  certain
affirmative  covenants  including  maintenance  of certain  financial  ratios as
defined in the agreement.  All outstanding amounts borrowed under this agreement
bear  interest  at the  Company's  option of  either a defined  base rate or the
Eurodollar rate plus a premium. Commitment fees ranging from 0.1875% to 0.25% of
the undrawn  amount are payable  under this  agreement.  At September  27, 1998,
there were no amounts  drawn and at  September  28,  1997,  approximately  $52.1
million was drawn under this agreement prior to the aforementioned  amendment in
fiscal  1998.  The  average  interest  rate on  amounts  outstanding  under this
agreement at September 28, 1997 was  approximately  6.62%. The amounts available
to the Company under this line of credit were effectively reduced by outstanding
letters of credit  totaling  $5.8 million and $6.8 million at September 27, 1998
and September 28,1997, respectively.

In May 1996, the Company issued $40,000,000 of senior unsecured notes payable to
refinance  existing  indebtedness.  The  notes  bear  interest  at 7.29% and are
payable in seven equal annual  installments  beginning  May 16, 2000.  The notes
contain certain  affirmative and negative  covenants,  including  maintenance of
certain financial ratios as defined in the agreement.  At September 27, 1998 and
September 28, 1997, the Company was in compliance with the debt covenants.


                                       42

<PAGE>

Whole Foods Market, Inc. and Subsidiaries
Notes to Consolidated Financial Statements (Continued)

(8) Leases
The Company is committed  under certain  capital  leases for rental of equipment
and certain  operating  leases for rental of  facilities  and  equipment.  These
leases  expire or become  subject to renewal at various dates from 1999 to 2024.
Rental expense  charged to operations  under  operating  leases for fiscal years
1998,  1997  and  1996  totaled  approximately   $35,180,000,   $29,153,000  and
$24,683,000,   respectively.   Minimum  rental   commitments   required  by  all
noncancelable leases are approximately as follows (in thousands):

                                                           Capital     Operating
- --------------------------------------------------------------------------------
1999                                                $          322        42,504
2000                                                           336        42,786
2001                                                            23        42,888
2002                                                             0        42,555
2003                                                             0        41,276
Future years                                                     0       416,608
- --------------------------------------------------------------------------------
                                                               681
Less amounts representing interest                              91
- ------------------------------------------------------------------
                                                               590
Less current installments                                      258
- ------------------------------------------------------------------
                                                    $          332              
- --------------------------------------------------------------------------------

Minimum  rentals  for  operating  leases  do  not  include  certain  amounts  of
contingent  rentals  which may  become  due under the  provisions  of leases for
retail space.  These  agreements  provide that minimum  rentals may be increased
based on a percent of annual sales from the retail  space.  During  fiscal 1998,
1997 and 1996, the Company paid contingent rentals of approximately  $1,456,000,
$1,200,000  and  $981,000  respectively.  Certain  officers  of the  Company own
approximately 13.4% of a business which leases facilities from the Company under
a lease that  commenced in fiscal 1995.  The  Company's  rental income from this
lease totaled approximately  $456,000 in fiscal year 1998 and $582,000 in fiscal
years 1997 and 1996.

(9) Income Taxes
Components of total income tax expense (credit) are as follows (in thousands):

                                                   1998       1997         1996
- -------------------------------------------------------------------------------
Current federal income tax               $       22,165     11,556        4,548
Current state income tax                          5,700      2,558        1,166
- -------------------------------------------------------------------------------
Total current tax                                27,865     14,114        5,714
Deferred federal income tax                      (1,463)       271       (6,842)
Deferred state income tax                           259     (1,661)        (276)
- -------------------------------------------------------------------------------
Total deferred tax                               (1,204)    (1,390)      (7,118)
- -------------------------------------------------------------------------------
Total income tax expense (credit)        $       26,661     12,724       (1,404)
- -------------------------------------------------------------------------------
                                                                     (continued)







                                       43

<PAGE>

<TABLE>

<CAPTION>


Whole Foods Market, Inc. and Subsidiaries
Notes to Consolidated Financial Statements (Continued)

(9) Income Taxes, continued
Actual income tax expense (credit) differed from the amount computed by applying
statutory  corporate  income tax rates to income  (loss) before taxes as follows
(in thousands):

                                                                   1998                  1997                  1996
- -------------------------------------------------------------------------------------------------------------------
<S>                                                      <C>    <C>                   <C>                    <C>

Federal tax based on statutory rates                     $       25,220                13,779                (4,907)
Increase (reduction) in income taxes resulting from:
   Tax exempt interest                                                0                  (102)                  (99)
   Net loss of pooled entity                                          0                     0                   768
   Non-deductible merger transaction costs                        2,677                   646                 1,682
   Non-deductible amortization of cost in excess
      of net assets acquired                                        356                   354                   348
   Other, net                                                     2,294                 1,131                 2,013
   Reduction in valuation allowance                              (7,760)               (3,086)               (1,676)
   Deductible state income taxes                                 (2,085)                 (895)                 (319)
- --------------------------------------------------------------------------------------------------------------------
Total federal taxes                                              20,702                11,827                (2,190)
State income taxes                                                5,959                   897                   786
- -------------------------------------------------------------------------------------------------------------------
Total income tax expense (credit)                        $       26,661                12,724                (1,404)
- --------------------------------------------------------------------------------------------------------------------

The tax effects of temporary  differences that give rise to significant portions
of the  deferred  tax assets and  deferred  tax  liabilities  are as follows (in
thousands):

Current deferred tax assets (liabilities)                                                1998                  1997
- -------------------------------------------------------------------------------------------------------------------
Compensated absences, principally due to financial reporting accrual         $          4,500                 3,303
Lease termination and other merger accruals                                               197                 8,781
Inventories, principally due to additional costs inventoried
   for tax purposes pursuant to the Tax Reform Act of 1986                              2,843                   808
Alternative minimum tax credit                                                            245                   106
Acquired net operating loss carryforwards                                               3,235                 3,283
Other                                                                                    (319)                  (34)
- --------------------------------------------------------------------------------------------------------------------
Total current deferred tax assets (liabilities)                                        10,701                16,247
Valuation allowance against current assets                                                  0                (3,283)
- --------------------------------------------------------------------------------------------------------------------
Net current deferred tax assets (liabilities)                                $         10,701                12,964
- -------------------------------------------------------------------------------------------------------------------

Long-term deferred tax assets (liabilities)                                              1998                  1997
- -------------------------------------------------------------------------------------------------------------------
Lease termination and other merger accruals                                  $          1,462                     0
Rent differential, principally due to financial
  reporting of pro rata expense                                                         3,405                 2,190
Financial basis of fixed assets in excess of tax basis                                 (7,052)               (7,263)
Capitalized costs expensed for tax purposes                                            (1,092)                 (765)
Acquired net operating loss carryforwards, long-term                                        0                 3,640
Other                                                                                     168                    99
- -------------------------------------------------------------------------------------------------------------------
Total long term deferred tax assets (liabilities)                                      (3,109)               (2,099)
Valuation allowance against long-term assets                                                0                (4,477)
- --------------------------------------------------------------------------------------------------------------------
Net long term deferred tax asset (liability)                                           (3,109)               (6,576)
- --------------------------------------------------------------------------------------------------------------------
Net deferred tax asset                                                       $          7,592                 6,388
- -------------------------------------------------------------------------------------------------------------------
                                                                                                        (continued)




                                       44

<PAGE>

Whole Foods Market, Inc. and Subsidiaries
Notes to Consolidated Financial Statements (Continued)

(9) Income Taxes, continued
The valuation  allowance decreased by approximately  $7,760,000,  $3,086,000 and
$1,676,000 in fiscal 1998, 1997 and 1996, respectively. Management believes that
it is more  likely  than not that the  Company  will  fully  realize  the  total
deferred  tax  assets  based  on  the  nature  of  these  deductible   temporary
differences and a history of profitable operations.

As of  September  27, 1998,  the Company had net  operating  loss  carryforwards
totaling  approximately  $8,628,000  that  will  begin to expire in 2003 and are
subject to certain limitations on use.

 (10) Employee Benefit Plans
Employee Stock Option Plans
The Company grants options to purchase  common stock under its 1992 Stock Option
Plans,  as amended.  Under these  plans,  options are granted at an option price
equal to the  market  value of the stock at the date of grant and are  generally
exercisable  ratably  over a four-year  period  beginning  one year from date of
grant.  Options  granted in fiscal years 1998,  1997 and 1996 expire seven years
from date of grant.  The Company has, in connection with certain of its business
combinations,  assumed the stock  option plans of the  acquired  companies.  All
options  outstanding  under the  Company's  previous  plans and plans assumed in
business  combinations  continue to be governed by the terms and  conditions  of
those grants. At September 27, 1998,  September 28, 1997 and September 29, 1996,
approximately  1,378,000,  1,570,000 and  1,169,000  shares of common stock were
available for option grants.

The following table summarizes  option activity (in thousands,  except per share
amounts):

                                                                                                           Weighted
                                                                                       Number               average
                                                                                   of options              exercise
                                                                                  outstanding                 price
- -------------------------------------------------------------------------------------------------------------------
Balance at September 24, 1995                                                           1,893                $12.78
Options granted                                                                           679                 20.71
Options assumed                                                                           549                 24.58
Options exercised                                                                        (334)                11.51
Options canceled                                                                          (99)                16.97
- -------------------------------------------------------------------------------------------------------------------
Balance at September 29, 1996                                                           2,688                 17.19
Options granted                                                                           665                 22.48
Options assumed                                                                           330                  9.28
Options exercised                                                                        (413)                16.13
Options canceled                                                                         (165)                22.26
- -------------------------------------------------------------------------------------------------------------------
Balance at September 28, 1997                                                           3,105                 17.36
Options granted                                                                         1,580                 68.39
Options exercised                                                                        (839)                16.70
Options canceled                                                                         (126)                41.06
- -------------------------------------------------------------------------------------------------------------------
Balance at September 27, 1998                                                           3,720                $38.38
- -------------------------------------------------------------------------------------------------------------------
                                                                                                        (continued)






                                       45


<PAGE>

Whole Foods Market, Inc. and Subsidiaries
Notes to Consolidated Financial Statements (Continued)

(10) Employee Benefit Plans, continued
A summary of options  outstanding  and exercisable at September 27, 1998 follows
(in thousands, except per share amounts):

                                                     Options Outstanding                   Options Exercisable 
                                                 --------------------------------     ---------------------------------            
       Range of                                  Weighted average        Weighted                          Weighted
    exercise prices                 Number           remaining           average          Number            average
   From       To                outstanding      life (in years)       exercise price   exercisable      exercise price
   --------------------------------------------------------------------------------------------------------------------
   $0.90   $11.07                    367                   3.99           $5.92               256            $5.40
   12.50    15.52                    419                   5.43           13.89               258            14.08
   16.09    19.38                    449                   4.57           17.45               193            17.61
   19.50    22.00                    738                   5.34           21.49               279            21.05
   22.51    35.13                    232                   5.27           29.63                99            29.33
   45.00    69.75                  1,515                   6.48           68.79                 6            69.75    
- -----------------------------------------------------------------------------------------------------------------------
      Total                        3,720                   5.58          $38.38             1,091           $16.10    
- -----------------------------------------------------------------------------------------------------------------------

</TABLE>

At September  28, 1997 and  September  29,  1996,  approximately  1,282,000  and
1,235,000  outstanding  options,  respectively,  were exercisable.  The weighted
average exercise price for outstanding exercisable options was $15.36 and $15.51
at September 28, 1997 and September 29, 1996, respectively.

The  Company  adopted  the  disclosure  provisions  of  Statement  of  Financial
Accounting  Standards  No.  123  (SFAS No.  123),  "Accounting  for  Stock-Based
Compensation,"  in fiscal  1997.  In  accordance  with SFAS No. 123, the Company
continues to apply Accounting  Principles Board Opinion No. 25,  "Accounting for
Stock Issued to Employees"  and related  interpretations  in accounting  for its
stock option grants.  Accordingly,  no compensation  expense has been recognized
for option  grants.  As required by SFAS No. 123, the Company has determined pro
forma net income and net income per common  share as if  compensation  costs had
been  recognized  beginning  in fiscal  year 1996 based on the fair value of the
options granted. The fair value of stock option grants has been estimated at the
date of grant using the  Black-Scholes  multiple  option  pricing model with the
following weighted average assumptions:

                                          1998             1997            1996
- -------------------------------------------------------------------------------
Expected dividend yield                    0.00%          0.00%            0.00%
Risk-free interest rate                    5.63%          6.79%            6.27%
Expected volatility                       53.72%         54.28%           54.83%
Expected life, in years                    3.37           3.28             3.28

The  weighted  average  estimated  fair values at grant date of  employee  stock
options granted during fiscal years 1998, 1997 and 1996 were $30.03,  $10.46 and
$9.41, respectively.  The Black-Scholes option valuation model was developed for
use in  estimating  the fair  value of  traded  options  which  have no  vesting
restrictions and are fully  transferable.  In addition,  option valuation models
require the input of highly  subjective  assumptions  including  expected  stock
price   volatility.   Because  the   Company's   employee   stock  options  have
characteristics  significantly  different  from  those of  traded  options,  and
because changes in the subjective  input  assumptions can materially  affect the
fair value estimate,  in the Company's opinion the existing  available models do
not  necessarily  provide a  reliable  single  measure  of the fair value of the
Company's employee stock options.

Had the Company  recognized  compensation  cost based on the fair value of stock
options  granted  at grant date as  determined  using the  Black-Scholes  option
valuation model described above  consistent with SFAS No. 123, net income (loss)
and diluted  income  (loss) per common share would have changed to the pro forma
amounts shown below (in thousands, except per share amounts):
                                                                     (continued)



                                       46


<PAGE>

<TABLE>

<CAPTION>


Whole Foods Market, Inc. and Subsidiaries
Notes to Consolidated Financial Statements (Continued)

(10) Employee Benefit Plans, continued

                                                                              1998           1997              1996
- -------------------------------------------------------------------------------------------------------------------
<S>                                                                        <C>             <C>              <C>

Net income (loss):
   As reported                                                             $45,395         26,644           (12,715)
   Pro forma                                                               $36,437         23,660           (13,639)
- --------------------------------------------------------------------------------------------------------------------

Diluted income (loss) per common share:
   As reported                                                              $1.64            1.06            (0.54)
   Pro forma                                                                $1.31            0.94            (0.58)
- -------------------------------------------------------------------------------------------------------------------

The above pro forma  disclosures  reflect only  options  granted in fiscal years
1998,  1997  and  1996.  Therefore,  these  disclosures  are  not  likely  to be
representative  of the effects on net income and net income per common  share in
future years because they do not take into  consideration pro forma compensation
expense related to grants awarded prior to fiscal year 1996.

Employee Stock Purchase Plan
The Company offers an employee  stock  purchase plan to all full-time  employees
with a minimum of 400 hours of service. Under this plan, participating employees
may purchase  common stock of the Company each fiscal  quarter  through  payroll
deductions.  Participants in the plan may elect to purchase  unrestricted shares
of stock at 100 percent of its market value or  restricted  shares at 85 percent
of its market  value on the  purchase  date.  Participants  are required to hold
restricted shares for two years before selling them.  Approximately 8,400, 8,700
and 9,100 shares were issued by the Company under this plan in fiscal 1998, 1997
and 1996, respectively. 

Employee 401(k) Plan
The Company  offers an employee  401(k) plan to all employees  with a minimum of
one year of service and 1,000 service hours in the plan year.  Company  matching
contributions  under this plan,  determined  at the Company's  discretion,  were
approximately  $821,000,  $436,000 and  $267,000 in fiscal 1998,  1997 and 1996,
respectively.  Matching  contributions  in  fiscal  1998 and 1997  were  made in
Company   common  stock  totaling   approximately   13,000  and  15,000  shares,
respectively.

(11) Segment Information
The Company operates in two business  segments,  natural foods  supermarkets and
direct marketing.  The direct marketing  segment  information below includes all
activities  of Amrion  other  than  intercompany  transactions,  which have been
eliminated. Summary segment information follows (in thousands):

                                                                            1998             1997              1996
- -------------------------------------------------------------------------------------------------------------------
Sales:
   Natural foods supermarkets                                    $     1,308,070        1,049,283           892,098
   Direct marketing                                                       81,698           68,063            54,255
- -------------------------------------------------------------------------------------------------------------------
   Total                                                         $     1,389,768        1,117,346           946,353
- -------------------------------------------------------------------------------------------------------------------
   
- -------------------------------------------------------------------------------------------------------------------
Income (loss) from operations:
   Natural foods supermarkets                                    $        67,811           36,162           (15,984)
   Direct marketing                                                        9,602            8,800             5,886
- -------------------------------------------------------------------------------------------------------------------
   Total                                                         $        77,413           44,962           (10,098)
- -------------------------------------------------------------------------------------------------------------------
                                                                                                        (continued)



                                       47
<PAGE>

Whole Foods Market, Inc. and Subsidiaries
Notes to Consolidated Financial Statements (Continued)

(11) Segment Information, continued
                                                                            1998             1997              1996
- -------------------------------------------------------------------------------------------------------------------
Total assets:
   Natural foods supermarkets                                    $       500,073          363,538           310,604
   Direct marketing                                                       44,735           34,946            30,215
- -------------------------------------------------------------------------------------------------------------------
   Total                                                         $       544,808          398,484           340,819
- -------------------------------------------------------------------------------------------------------------------

Depreciation and amortization:
   Natural foods supermarkets                                    $        39,360           32,461            25,525
   Direct marketing                                                        2,947            1,995             1,428
- -------------------------------------------------------------------------------------------------------------------
   Total                                                         $        42,307           34,456            26,953
- -------------------------------------------------------------------------------------------------------------------

Capital expenditures:
   Natural foods supermarkets                                    $        89,994           50,981            68,524
   Direct marketing                                                        5,724            4,647             1,576
- -------------------------------------------------------------------------------------------------------------------
   Total                                                         $        95,718           55,628            70,100
- -------------------------------------------------------------------------------------------------------------------

</TABLE>

(12) Commitments and Contingencies
The Company provides partially  self-insured,  voluntary employee benefits plans
which  provide,  among other  benefits,  health care  benefits to  participating
employees.  The plans are designed to provide specified levels of coverage, with
excess  insurance  coverage  provided by a  commercial  insurer.  The  Company's
exposure related to claims  associated with unreported  cases or  underestimated
future  costs  associated  with known cases for which the  Company is  partially
self-insured  at September  27, 1998 has been  estimated  based on  management's
review of claims  outstanding at fiscal year end, claims reported  subsequent to
fiscal year end and  management's  knowledge of the typical  length of time from
date of occurrence to date of reported claim.

The  Company is a party to certain  legal  proceedings  arising in the  ordinary
course of business.  After  consultation  with counsel and a review of available
facts,  management  believes that damages,  if any, arising from litigation will
not be material to the Company's financial position or results of operations.
















                                       48

<PAGE>

SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

WHOLE FOODS MARKET, INC.

Date:  December 22, 1998               By:  /s/ Glenda Flanagan
                                            -------------------
                                       Glenda Flanagan, Chief Financial Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report
has been signed below by the following  persons on behalf of the  registrant and
in the capacities indicated on December 22, 1998.

         Name                                             Title

/s/ John Mackey 
- ---------------
John Mackey                            Chairman of the Board, Chief Executive 
                                       Officer and Director (Principal Executive
                                       Officer)

/s/ Glenda Flanagan 
- -------------------
Glenda Flanagan                        Chief Financial Officer (Principal 
                                       Financial and Accounting Officer)

/s/ Dr. Cristina G. Banks 
- -------------------------
Dr. Cristina G. Banks                  Director


/s/ David W. Dupree 
- -------------------
David W. Dupree                        Director


/s/ Dr. John B. Elstrott 
- ------------------------
Dr. John B. Elstrott                   Director


/s/ Avram J. Goldberg 
- ---------------------
Avram J. Goldberg                      Director


/s/ Fred Lager 
- --------------
Fred Lager                             Director


/s/ Linda A. Mason
- ------------------ 
Linda A. Mason                         Director


/s/ Jirka Rysavy 
- ----------------
Jirka Rysavy                           Director


/s/ Dr. Ralph Z. Sorenson 
- -------------------------
Dr. Ralph Z. Sorenson                  Director




                                       49


<PAGE>


INDEX TO EXHIBITS

     2.1      Agreement and Plan of Merger, among the Registrant, WFM Colorado 
              Acquisition, Inc., Allegro Coffee Company, Inc. and the 
              shareholders of Allegro Coffee Company, Inc. (4)
     2.2      Agreement and Plan of Merger, among the Inc., the Merchant of Vino
              companies,   and  the   Registrant,   Whole  Foods  Market  Group,
              stockholders of the Merchant of Vino Companies. (4)
     3.1      Restated Articles of Incorporation of the Registrant, as 
              amended (2)
     3.2      By-laws of the Registrant adopted May 23, 1995 (8)
     4.1      Form of Zero Coupon Convertible Subordinated Debentures 
              Due 2018. (5)
     4.2      Indentures between the Company and Chase Bank of Texas, National 
              Association, as Trustee. (5)
     4.3      Registration Rights Agreement by and among the Company and BT Alex
              Brown Incorporated
              and Morgan Stanley & Co. Incorporated. (5)
     10.1     1987 Stock Option and Incentive Plan for Employees (3)
     10.2     1987 Stock Option Plan for Outside Directors (3)
     10.3     1993 Team Member Stock Ownership Plan (1)
     10.5     Form of Retention Agreement between the executive officers of the 
              Registrant and the Registrant (3)
     10.6     Form of amendment to Retention Agreement (1)
     10.7     Amended and Restated Loan  Agreement,  dated  December 27, 1994,by
              and among the Registrant,  the  subsidiaries of the Registrant and
              Texas Commerce Bank National Association (8)
     10.8     First  Amendment  dated May 16, 1996 to Amended and Restated  Loan
              Agreement,  dated December 27, 1994, by and among Registrant,  the
              subsidiaries  of the  Registrant  and Texas Commerce Bank National
              Association (9)
     10.9     Second  Amendment  dated December 24, 1996 to Amended and Restated
              Loan Agreement,  dated December 27, 1994, by and among Registrant,
              the  subsidiaries  of  the  Registrant  and  Texas  Commerce  Bank
              National Association (10)
     10.10    Third  Amendment dated March 24, 1997 to Amended and Restated Loan
              Agreement,  dated December 27, 1994, by and among Registrant,  the
              subsidiaries  of the  Registrant  and Texas Commerce Bank National
              Association (10)
     10.11    Fourth  Amendment  dated September 2, 1997 to Amended and Restated
              Loan Agreement,  dated December 27, 1994, by and among Registrant,
              the  subsidiaries  of  the  Registrant  and  Texas  Commerce  Bank
              National Association (10)
     10.12    Fifth  Amendment  dated  December 19, 1997 to Amended and Restated
              Loan Agreement,  dated December 27, 1994, by and among Registrant,
              the  subsidiaries  of  the  Registrant  and  Texas  Commerce  Bank
              National Association (12)
     10.13    1992 Stock Option Plan for Team Members, as amended (1)
     10.14    1992 Stock Option Plan for Outside Directors (1)
     10.15    1993 Team Member Stock Purchase Plan (1)
     10.16    Second Amended and Restated 1991 Stock Incentive Plan of Fresh
              Fields Markets, Inc. with amendments thereto (6)
     10.17    1994 Director Stock Option Plan with amendments thereto (6)
     10.18    Non-Qualified Stock Option Plan of Amrion, Inc. (7)
     10.19    1994 Non-Employee Director Stock Option Plan of Amrion, Inc. (7)
     21.1     Subsidiaries of the Registrant (12)
     23.1     Consent of KPMG Peat Marwick LLP (12)
     27.1     Financial Data Schedule (12)
     99.1     Proxy Statement for Annual Meeting of Shareholders to be held 
              March 29, 1999. (11)

(1)     Filed as an exhibit to Registration Statement on Form S-4 (No. 33-63824)
        and incorporated herein by reference.
(2)     Filed as an exhibit to Registration  Statement on Form S-3 (No.33-69362)
        and incorporated herein by reference.
(3)     Filed as an exhibit to Registration Statement on Form S-1 (No. 33-44214)
        and incorporated herein by reference.
                                                                     (continued)



                                       50

<PAGE>

INDEX TO EXHIBITS, continued

(4)     Filed  as  an  exhibit  to  Registration  Statement  on  Form  S-3  (No.
        333-43555) and incorporated herein by reference.
(5)     Filed  as  an  exhibit  to  Registration  Statement  on  Form  S-3  (No.
        333-51419) and incorporated herein by reference.
(6)     Filed as an exhibit to Registration Statement on Form S-8 (No. 33-11273)
        and incorporated herein by reference.
(7)     Filed as an exhibit to Registration Statement on Form S-8 (No. 33-35809)
        and incorporated herein by reference.
(8)     Filed as an exhibit to  Registrant's  Form 10-K for year ended September
        24, 1995 and incorporated herein by reference.
(9)     Filed as an exhibit to  Registrant's  Form 10-K for year ended September
        29, 1996 and incorporated herein by reference.
(10)    Filed as an exhibit to  Registrant's  Form 10-K for year ended September
        28, 1997 and incorporated herein by reference.
(11)    To be filed with the  Securities and Exchange  Commission and 
        incorporated herein by reference. 
(12)    Filed herewith












                                       51






                                  Exhibit 10.12

                       FIFTH AMENDMENT TO CREDIT AGREEMENT


         THIS FIFTH AMENDMENT TO CREDIT AGREEMENT ("Fifth Amendment"),  dated as
of December 19, 1997,  is made and entered into by and among WHOLE FOODS MARKET,
INC. (the "Company"), a Texas corporation, the banking institutions from time to
time a party to the Credit  Agreement (as  hereinafter  defined),  as amended by
this Fifth Amendment (each,  together with its successors and assigns,  a "Bank"
and collectively, the "Banks"), and TEXAS COMMERCE BANK NATIONAL ASSOCIATION, as
agent for the Banks (in such  capacity,  together  with its  successors  in such
capacity, the "Agent").


                                    RECITALS:

         WHEREAS,  the  Company,  the Agent and  certain  Banks are parties to a
Credit Agreement dated as of December 27, 1994, as amended by that certain First
Amendment  to  Credit  Agreement  dated as of May 16,  1996,  by and  among  the
Company,  the Agent and the  Banks,  that  certain  Second  Amendment  to Credit
Agreement  dated as of December 24, 1996,  by and among the Company,  the Agent,
and the Banks,  that certain  Third  Amendment to Credit  Agreement  dated as of
March 24, 1997,  by and among the Company,  the Agent,  and the Banks,  and that
certain Fourth  Amendment to Credit  Agreement dated as of September 2, 1997, by
and among the  Company,  the Agent and the  Banks  (said  Credit  Agreement,  as
previously amended,  being hereinafter  referred to as the "Credit  Agreement");
and

         WHEREAS, the Company, the Agent and the Banks have agreed, on the terms
and conditions herein set forth, that the Credit Agreement be further amended in
certain respects.


                                   AGREEMENTS:

         NOW,  THEREFORE,  in  consideration  of the  premises  and  the  mutual
agreements,  representations and warranties herein set forth, and for other good
and  valuable  consideration,  the  receipt  and  sufficiency  which are  hereby
acknowledged and confessed, the Company, the Agent and the Banks do hereby agree
as follows:

         Section 1. General  Definitions.  Except as expressly  modified by this
Fifth Amendment,  capitalized  terms used herein which are defined in the Credit
Agreement shall have the same meanings when used herein.



<PAGE>

         Section 2. Modification  of  Capital  Expenditure  Negative  Covenant. 
Section  6.13 of the Credit  Agreement  is hereby  amended  and  restated in its
entirety to hereafter read as follows:


                  6.13  Capital  Expenditures.  Make  expenditures  for fixed or
         capital  assets on a  consolidated  basis during any fiscal year of the
         Company  (beginning with its 1997 fiscal year and continuing  until and
         including  the fiscal  year  ending in the  calendar  year in which the
         Maturity  Date  occurs)  in  excess  of  $70,000,000  in the  aggregate
         (provided,  that, in calculating said amount for any applicable  fiscal
         year (i) cash expenditures for acquisitions otherwise permitted for the
         applicable  fiscal year by Section 6.4(f) hereof shall not be included,
         (ii)  expenditures  for fixed or capital assets made by Subsidiaries of
         the Company,  which were acquired during such fiscal year and accounted
         for as a pooling of interest,  shall not be included to the extent that
         such expenditures were made prior to the time of acquisition,  (iii) up
         to  $10,000,000  in  the  aggregate  of  expenditures  incurred  in the
         applicable  fiscal  year for the  buy-out of leases  and other  related
         expenses  in  connection  with the  opening  of one or more  new  store
         locations  by the  Company  or any of  its  Subsidiaries  shall  not be
         included,  and (iv) up to $20,000,000 in the aggregate of  expenditures
         incurred  for  the  initial  acquisition  and  construction  of  a  new
         manufacturing plant for Amrion, Inc. shall not be included).

         Section 3.  Representations and Warranties.  The Company represents and
warrants  to the Agent and the Banks  that the  representations  and  warranties
contained  in  Section 4 of the  Credit  Agreement  and in all of the other Loan
Documents  are  true  and  correct  in all  material  respects  on and as of the
effective  date  hereof as though  made on and as of such  effective  date.  The
Company  hereby  certifies  that no event has occurred and is  continuing  which
constitutes  a Default or an Event of  Default  under the  Credit  Agreement  or
which, upon the giving of notice or the lapse of time, or both, would constitute
a Default or an Event of Default.  Additionally,  the Company hereby  represents
and  warrants  to the Agent and the Banks that the  resolutions  of the Board of
Directors (or similar governing body) of the Company and its Subsidiaries  which
are set out in the following described  Secretary's  Certificates remain in full
force and effect as of the  effective  date  hereof and have not been  modified,
amended, superseded or revoked:

                  (a) That certain  Secretary's  Certificate  dated December 21,
         1994,  executed and  delivered  to the Agent by the  Secretary of Whole
         Foods Market, Inc. in connection with the Credit Agreement;

                  (b) That certain  Secretary's  Certificate  dated December 21,
         1994,  executed and  delivered to the Agent by the Secretary of Bread &
         Circus, Inc., Mrs. Gooch's Natural Foods Market, Inc., The Sourdough: A
         European Bakery,  Inc.,  Wellspring Grocery,  Inc., WFM Beverage Corp.,
         Whole Foods  Company,  Inc.,  Whole Foods Market  California,  Inc. and
         Whole  Foods  Market  Southwest,  Inc.  in  connection  with the Credit
         Agreement;


<PAGE>

                  (c) That certain Secretary's  Certificate dated April 5, 1995,
         executed  and  delivered  to the Agent by the  Secretary of Whole Foods
         Market  Southwest  I, Inc.  in  connection  with that  certain  Joinder
         Agreement dated effective March 27, 1995, executed and delivered to the
         Agent by Whole Foods Market Midwest, Inc., Whole Foods Market Services,
         Inc.,  Whole  Foods  Market  Southwest  I,  Inc.,  Whole  Foods  Market
         Southwest Investments, Inc. and Whole Foods Market Southwest, L.P.;

                  (d) That certain Secretary's  Certificate dated April 5, 1995,
         executed  and  delivered  to the Agent by the  Secretary of Whole Foods
         Market  Midwest,  Inc.,  Whole Foods Market  Services,  Inc., and Whole
         Foods  Market  Southwest  Investments,  Inc.,  in  connection  with the
         above-described Joinder Agreement dated effective March 27, 1995;

                  (e) That certain  Secretary's  Certificate  dated December 19,
         1996,  executed and  delivered  to the Agent by the  Secretary of Whole
         Foods Market  Group,  Inc.,  in  connection  with that certain  Joinder
         Agreement dated effective December 19, 1996,  executed and delivered to
         the Agent by Whole Foods Market Group, Inc.; and

                  (f) That certain Secretary's Certificate dated March 24, 1997,
         executed  and  delivered  to the Agent by the  Secretary of Whole Foods
         Market,  Inc.  in  connection  with the Third  Amendment  of the Credit
         Agreement.

         Section 4.  Limitations.  The  amendments  set forth herein are limited
precisely  as written  and shall not be deemed to (a) be a consent to, or waiver
or modification  of, any other term or condition of the Credit  Agreement or any
of the other  Loan  Documents,  or (b)  except as  expressly  set forth  herein,
prejudice  any right or  rights  which the Banks may now have or may have in the
future under or in connection with the Credit  Agreement,  the Loan Documents or
any of the other  documents  referred to therein.  Except as expressly  modified
hereby or by express written amendments thereof, the terms and provisions of the
Credit Agreement,  the Notes and any other Loan Documents or any other documents
or  instruments  executed in connection  with any of the foregoing are and shall
remain in full force and effect.  In the event of a conflict  between this Fifth
Amendment and any of the foregoing documents,  the terms of this Fifth Amendment
shall be controlling.

         Section 5. Payment of Expenses.  The Company agrees, whether or not the
transactions hereby contemplated shall be consummated, to reimburse and save the
Agent and each of the Banks harmless from and against  liability for the payment
of all  reasonable  substantiated  out-of-pocket  costs and expenses  arising in
connection with the preparation,  execution, delivery, amendment,  modification,
waiver and  enforcement  of, or the  preservation of any rights under this Fifth
Amendment,  including,  without limitation,  the reasonable fees and expenses of
counsel for the Agent and other  charges  which may be payable in respect of, or
in respect of any  modification of, the Credit Agreement and the Loan Documents.
The  provisions  of this Section  shall  survive the  termination  of the Credit
Agreement and the repayment of the Loans.


<PAGE>


         Section 6. Descriptive  Headings,  etc. The descriptive headings of the
several  Sections of this Fifth Amendment are inserted for convenience  only and
shall  not be  deemed  to  affect  the  meaning  or  construction  of any of the
provisions hereof.

         Section 7. Entire  Agreement.  This Fifth  Amendment  and the documents
referred to herein  represent  the entire  understanding  of the parties  hereto
regarding the subject matter hereof and supersede all prior and  contemporaneous
oral and written  agreements  of the parties  hereto with respect to the subject
matter hereof, including,  without limitation,  any commitment letters regarding
the transactions contemplated by this Fifth Amendment.

         Section 8. Counterparts.  This Fifth  Amendment may be executed in  any
number of counterparts and by different parties on separate counterparts and all
of such  counterparts  shall together  constitute  one and the same  instrument.
Complete sets of counterparts shall be lodged with the Company and the Agent.

         Section 9. References  to  Credit  Agreement.  As used  in  the  Credit
Agreement (including all Exhibits thereto) and all other Loan Documents,  on and
subsequent to the effective  date hereof,  the term  "Agreement"  shall mean the
Credit Agreement, as amended by this Fifth Amendment.

         IN WITNESS WHEREOF, the parties hereto have caused this Fifth Amendment
to be duly executed and delivered by their respective duly authorized offices as
of the date first above written.

               NOTICE PURSUANT TO TEX. BUS. & COMM. CODE ss.26.02

THIS FIFTH AMENDMENT AND ALL OTHER LOAN DOCUMENTS EXECUTED BY ANY OF THE PARTIES
BEFORE OR  SUBSTANTIALLY  CONTEMPORANEOUSLY  WITH THE EXECUTION  HEREOF TOGETHER
CONSTITUTE A WRITTEN CREDIT AGREEMENT AND REPRESENT THE FINAL AGREEMENT  BETWEEN
THE PARTIES AND MAY NOT BE CONTRADICTED BY EVIDENCE OF PRIOR, CONTEMPORANEOUS OR
SUBSEQUENT  ORAL  AGREEMENTS  OF  THE  PARTIES.  THERE  ARE  NO  UNWRITTEN  ORAL
AGREEMENTS BETWEEN THE PARTIES.


                                   WHOLE FOODS MARKET, INC.
                                   a Texas corporation


                                   By:  /s/ Glenda Flanagan
                                        --------------------------           
                                        Glenda Flanagan, Secretary

                                   Address for Notices:
                                   Whole Foods Market, Inc.
                                   601 N. Lamar Blvd., Suite 300
                                   Austin, Texas  78703-5413
                                   Attention: Ms. Glenda Flanagan



                                   TEXAS COMMERCE BANK NATIONAL
                                     ASSOCIATION, individually
                                     and as Agent


                                   By:                                          
                                   Name:                                        
                                   Title:                                       

                                   Address for Notices:
                                   Texas Commerce Bank National Association
                                   700 Lavaca, 2nd Floor
                                   Post Office Box 550
                                   Austin, Texas  78789
                                   Attention: Manager/Metropolitan Lending Group

                                   With a copy to:
                                   Texas Commerce Bank National Association
                                   1111 Fannin, 9th Floor
                                   Houston, Texas  77002
                                   Attention: Manager/Loan Syndication Services


                                   WELLS FARGO BANK (TEXAS), N.A.


                                   By:                                          
                                   Name:                                        
                                   Title:                                       

                                   Address for Notices:
                                   Wells Fargo Bank (Texas), N.A.
                                   100 Congress Avenue, Suite 150
                                   Austin, Texas  78701
                                   Attention: Ms. Susan L. Coulter


<PAGE>



                                   FIRST UNION NATIONAL BANK


                                   By:                                          
                                   Name:                                        
                                   Title:                                       

                                   Address for Notices:
                                   First Union National Bank
                                   One First Union Center DC-5
                                   301 South College Street
                                   Charlotte, North Carolina  28288
                                   Attention: Mr. David Hall



                                   BANKBOSTON, N.A.


                                   By:                                          
                                   Name:                                        
                                   Title:                                       

                                   Address for Notices:
                                   BankBoston, N.A.
                                   100 Federal Street
                                   01-09-05
                                   Boston, Massachusetts  02106
                                   Attention: Ms. Judith C. E. Kelly



<PAGE>



         The undersigned  existing Guarantors (a) acknowledge and consent to the
execution of the  foregoing  Fifth  Amendment,  (b) confirm that the  Guaranties
previously executed or joined in by each of the undersigned Guarantors apply and
shall continue to apply to all Indebtedness  evidenced by or arising pursuant to
the Credit Agreement or any other Loan Documents,  notwithstanding the execution
and delivery of this Fifth  Amendment by the Company,  the Agent and each of the
Banks, and (c) acknowledge that without this consent and confirmation, the Banks
and the Agent would not agree to the modifications of the Credit Agreement which
are evidenced by the foregoing Fifth Amendment.



                                   WHOLE FOODS MARKET, INC.,
                                   a Texas corporation

                                   By: /s/ Glenda Flanagan                 
                                       -------------------------- 
                                       Glenda Flanagan
                                       Secretary


                                   WHOLE FOOD COMPANY, INC.,
                                   a Louisiana corporation
                                   WHOLE FOODS MARKET CALIFORNIA, INC.,
                                   a California corporation
                                   MRS. GOOCH'S NATURAL FOOD MARKETS, INC.,
                                   a California corporation 
                                   WFM  BEVERAGE CORP.,
                                   a Texas  corporation
                                   THE SOURDOUGH: A EUROPEAN BAKERY,  
                                   INC., a Texas corporation 
                                   WHOLE FOODS MARKET  SERVICES,  INC., 
                                   a Delaware corporation
                                   WHOLE FOODS MARKET SOUTHWEST
                                   INVESTMENTS, INC.,    
                                   a Delaware corporation
                                   WHOLE FOODS MARKET SOUTHWEST I, INC., 
                                   a Delaware corporation
                                   WHOLE FOODS MARKET GROUP, INC., 
                                   a Delaware corporation


                                   By: /s/ Glenda Flanagan        
                                       -------------------------- 
                                       Glenda Flanagan
                                       Secretary




                                   WHOLE FOODS MARKET SOUTHWEST, L.P.,
                                   a Texas limited partnership

                                   By:   Whole Foods Market Southwest I, Inc.,
                                         a Delaware corporation
                                         General Partner


                                         By: /s/ Glenda Flanagan        
                                             -------------------------- 
                                             Glenda Flanagan
                                             Secretary
















<TABLE>
<CAPTION>

                                  EXHIBIT 21.1

SUBSIDIARIES OF WHOLE FOODS MARKET, INC.
<S>                                                                             <C>

                Name                                      State of Incorporation or Organization
                ----                                      --------------------------------------

     Whole Foods Market Services, Inc.                                 Delaware
     WFM Beverage Corp.                                                Texas
     Whole Foods Market Southwest I, Inc.                              Delaware
     Whole Foods Market Southwest Investments, Inc.                    Delaware
     Whole Foods Market California, Inc.                               California
     Mrs. Gooch's Natural Foods Markets, Inc.                          California
     Amrion, Inc.                                                      Colorado
     Whole Foods Market Group, Inc.                                    Delaware
     Allegro Coffee company                                            Colorado
     Whole Foods Market Distribution, Inc.                             Delaware

SUBSIDIARIES OF WHOLE FOODS MARKET SERVICES, INC.

                Name                                      State of Incorporation or Organization
                ----                                      --------------------------------------

     Whole Foods Market Brand 365, LLC (52% member)                    California

SUBSIDIARIES OF AMRION, INC.

                Name                                      State of Incorporation or Organization
                ----                                      --------------------------------------

     Natrix International, LLC (90%)                                   Colorado
     Australian Natural Care Products (82.5%)                          N/A
     Amrion New Zeland United (100%)                                   N/A

SUBSIDIARIES OF WHOLE FOODS MARKET SOUTHWEST I, INC.

                Name                                      State of Incorporation or Organization
                ----                                      --------------------------------------

     Whole Foods Market Southwest, L.P. (1% GP)                        Texas

SUBSIDIARIES OF WHOLE FOODS MARKET SOUTHWEST INVESTMENTS, INC.

                Name                                      State of Incorporation or Organization
                ----                                      --------------------------------------

     Whole Foods Market Southwest, L.P. (99% LP)                       Texas
     Whole Food Company, Inc. (100%)                                   Louisiana
     The Sourdough:  A European Bakery (83.33%)                        Texas
       Also Doing Business As Sourdough


</TABLE>





                                                                    Exhibit 23.1






                          Independent Auditors' Consent


The Board of Directors
Whole Foods Market, Inc.:

We consent to  incorporation  by reference in the  registration  statements (No.
333-11271,  No.  333-11273,  No. 333-35809,  No. 33-79072,  No. 33-68362 and No.
33-48392) on Form S-8,  and the  registration  statements  (No.  333-51419,  No.
333-968,  No.  333-43555  and No.  333-27745) on Form S-3 of Whole Foods Market,
Inc. of our report dated November 20, 1998, relating to the consolidated balance
sheets of Whole Foods Market, Inc. and subsidiaries as of September 27, 1998 and
September  28, 1997,  and the related  consolidated  statements  of  operations,
shareholders'  equity and cash  flows for each of the fiscal  years in the three
fiscal-year  period  ended  September  27,  1998,  which  report  appears in the
September 27, 1998 annual report on Form 10-K of Whole Foods Market, Inc.



/s/ KPMG Peat Marwick LLP
- -------------------------
KPMG Peat Marwick LLP
Austin, Texas
December 21, 1998









WARNING: THE EDGAR SYSTEM ENCOUNTERED ERROR(S) WHILE PROCESSING THIS SCHEDULE.

<TABLE> <S> <C>




                                  Exhibit 27.1


<ARTICLE> 5
<LEGEND>
           THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION
           EXTRACTED FROM THE WHOLE FOODS MARKET FISCAL 1998
           FORM 10-K AND IS QUALIFIED IN ITS ENTIRETY BY
           REFERENCE TO SUCH FINANCIAL STATEMENTS
</LEGEND>
<CIK>      0000865436
<NAME>     Whole Foods Market, Inc.
<MULTIPLIER>                               1,000
<CURRENCY>                                 US DOLLARS
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          SEP-27-1998
<PERIOD-START>                             SEP-28-1997
<PERIOD-END>                               SEP-27-1998
<EXCHANGE-RATE>                                      1  
<CASH>                                          36,674
<SECURITIES>                                    27,019
<RECEIVABLES>                                   15,201
<ALLOWANCES>                                         0
<INVENTORY>                                     85,628
<CURRENT-ASSETS>                               184,093
<PP&E>                                         429,122
<DEPRECIATION>                                (137,644)
<TOTAL-ASSETS>                                 544,808
<CURRENT-LIABILITIES>                           91,029
<BONDS>                                        118,361
                                0
                                          0
<COMMON>                                       219,189
<OTHER-SE>                                      58,084
<TOTAL-LIABILITY-AND-EQUITY>                   544,808
<SALES>                                      1,389,768
<TOTAL-REVENUES>                             1,389,768
<CGS>                                          921,104
<TOTAL-COSTS>                                  921,104
<OTHER-EXPENSES>                               388,923
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               7,685
<INCOME-PRETAX>                                 72,056
<INCOME-TAX>                                    26,661
<INCOME-CONTINUING>                             45,395
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    45,395
<EPS-PRIMARY>                                     1.74
<EPS-DILUTED>                                     1.64


        



</TABLE>


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