MONACO FINANCE INC
PRE 14A, 1996-07-18
AUTO DEALERS & GASOLINE STATIONS
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               PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE
                       SECURITIES EXCHANGE ACT OF 1934

Filed by the Registrant  [X]

Filed by a Party other than the Registrant  [ ]

Check the appropriate box:

     [X]      Preliminary Proxy Statement     --Amendment     
     [  ]      Definitive Proxy Statement
     [  ]      Definitive Additional Materials
     [  ]      Soliciting Material Pursuant to   240.14a-11(c) or   240.14a-12

                            MONACO FINANCE, INC.
               (Name of Registrant as Specified in Its Charter)

                             Jay W. Enyart, Esq.
                             Brega & Winters P.C.
                       1700 Lincoln Street, Suite 2222
                               Denver, Colorado 80203
                  (Name of Person(s) Filing Proxy Statement)

Payment of Filing Fee (Check the appropriate box):
     [X]          $125  per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), or
14a-6(i)(2).      PREVIOUSLY PAID.     
     [   ]     $500 per each party to the controversy pursuant to Exchange Act
Rule 14a-6(i)(3).
     [    ]     Fee computed on table below per Exchange Act Rules 14a-6(i)(4)
and 0-11.
          1)          Title  of  each class of securities to which transaction
applies:
          2)     Aggregate number of securities to which transaction applies:
          3)          Per  unit price or other underlying value of transaction
computed pursuant to Exchange Act Rule 0-11:
          4)     Proposed maximum aggregate value of transaction:

     [    ]          Check box if any part of the fee is offset as provided by
Exchange  Act Rule 0-11(a)(2) and identify the filing for which the offsetting
fee  was  paid  previously.    Identify  the  previous  filing by registration
statement number, or the Form or Schedule and the date of its filing.

          1)     Amount Previously Paid:

          2)     Form, Schedule or Registration Statement No.:

          3)     Filing Party:

          4)     Date Filed:


<PAGE>


                             MONACO FINANCE, INC.




                                     1996
                               PROXY STATEMENT



<PAGE>
                                                            PRELIMINARY COPIES

                             MONACO FINANCE, INC.
                         370 17TH STREET, SUITE 5060
                           DENVER, COLORADO  80202


                   NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                   TO BE HELD      SEPTEMBER 10    ,  1996

           Notice is hereby given that the Annual Meeting of Shareholders (the
"Annual  Meeting")  of  Monaco  Finance,  Inc.,  a  Colorado  corporation (the
"Company"),  will  be held at 370 17th Street, Suite 5060, Denver, Colorado at
10:00 a.m. on Tuesday, September 10,  1996, for the following purposes:      

              1.     To consider and act upon the election of Morris Ginsburg,
Irwin  L.  Sandler, Brian M. O'Meara,  Craig L. Caukin and David M. Ickovic to
the  Board of Directors to serve until the next annual meeting of Shareholders
and until their successors are elected and qualified;     

              2.         To consider, ratify, confirm and approve the Purchase
Agreement  and  Indenture,  as  amended,  relating  to  up  to $10,000,000  in
principal  amount  of  12%  Convertible  Senior  Subordinated  Notes  due 2001
("Notes") ;     

     3.     To consider and ratify the appointment of Ehrhardt Keefe Steiner &
Hottman P.C. as the Company's certified independent public accountants for the
fiscal year ending December 31, 1996; and

     4.       To consider and act upon such other matters as may properly come
before the meeting or any adjournment thereof.

          Only the holders of record of shares of the Company's Class A Common
Stock,  $.01 par value, and Class B Common Stock, $.01 par value, at the close
of  business  July  26,    1996,  are entitled to notice of and to vote at the
meeting or any adjournment thereof.     

     You  are  cordially  invited to attend the Annual Meeting in person.  All
Shareholders,  whether  or  not  they  plan  to attend the Annual Meeting, are
requested to complete, date and sign the enclosed Proxy and return it promptly
in the envelope provided for that purpose.  Shareholders who attend the Annual
Meeting  may  revoke  the Proxy and vote their Proxy in person as set forth in
the Proxy Statement.

                              By Order of the Board of Directors


                              Irwin L. Sandler, Secretary
                              July---------------, 1996

<PAGE>

                                                            PRELIMINARY COPIES

                             MONACO FINANCE, INC.
                         370 17th Street, Suite 5060
                           Denver, Colorado  80202



                               PROXY STATEMENT
                        ANNUAL MEETING OF SHAREHOLDERS
                  To be held      September 10,        1996



                                 INTRODUCTION

SOLICITATION, EXERCISE AND REVOCABILITY OF PROXY

         This Proxy Statement is furnished in connection with the solicitation
of  proxies by the Board of Directors of Monaco Finance, Inc. (the "Company"),
for  use  at  the  Annual  Meeting of Shareholders of the Company (the "Annual
Meeting")  to  be held on September 10,  1996 at 10:00 a.m. local time, at the
offices  of  the  Company  located  at  370  17th  Street, Suite 5060, Denver,
Colorado  80202.  This Proxy Statement, the accompanying form of Proxy and the
Notice  of  Annual  Meeting  will  be  first  given or mailed to the Company's
Shareholders  on  or  about  July 29,  1996.  All costs incurred in connection
with this proxy solicitation will be borne by the Company.     

     Because  many  of  the Company's Shareholders may be unable to attend the
Annual  Meeting  in person, the Board of Directors solicits proxies by mail to
give  each  Shareholder an opportunity to vote on all matters presented at the
Annual  Meeting.    Shareholders  are  urged to: (i) read this Proxy Statement
carefully;  (ii)  specify  their  choice  regarding each matter by marking the
appropriate box on the enclosed form of Proxy; and (iii) sign, date and return
the form of Proxy in the enclosed envelope.

         All shares of the Company's Class A Common Stock, $.01 par value, and
Class B Common Stock, $.01 par value (collectively, the "Shares"), represented
by  properly  executed Proxies received in time for the Annual Meeting will be
voted at the Annual Meeting in accordance with the instructions marked thereon
or  otherwise  as  provided  therein, unless such Proxies have previously been
revoked.    All  Shares  represented  by  valid  Proxies will be voted, unless
instructions  to  the contrary are marked, for the election of the nominees to
the  Board  of  Directors, for the ratification of the appointment of Ehrhardt
Keefe  Steiner  &  Hottman  P.C. as the independent public accountants for the
Company  for  the fiscal year ending December 31, 1996, and, in the discretion
of  the  persons  named as Proxies, on such other matters as may properly come
before the Annual Meeting.  However, Proxies voted against a proposal will not
be  voted  for any adjournment desired by management to afford the Company the
opportunity  to  seek  additional proxies supporting that proposal.  Any Proxy

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<PAGE>


may be revoked at any time prior to the exercise thereof by submitting another
Proxy  bearing  a  later date or by giving written notice of revocation to the
Company  at  the  address indicated above or by voting in person at the Annual
Meeting.    Any  notice  of  revocation  sent  to the Company must include the
Shareholder's  name,  and  must  be received prior to the Annual Meeting to be
effective.     

VOTING

              Only  persons  holding  Shares  (referred  to  herein  as  the
"Shareholders")  of  record  at  the  close of business on July 26,  1996 (the
"Record Date") will be entitled to notice of and to vote at the Annual Meeting
or any adjournment thereof.  Shareholders holding Class A Common Stock will be
entitled  to one vote for each Share then held, and Shareholders holding Class
B  Common  Stock will be entitled to three votes for each Share then held.  As
of  June  30,    1996,  there  were 5,640,379  Shares of the Company's Class A
Common  Stock  issued  and outstanding having an aggregate of 5,640,379  votes
and  1,311,000  Shares  of  the  Company's  Class  B  Common  Stock issued and
outstanding having an aggregate of 3,933,000 votes. The presence, in person or
by  proxy,  of holders of a majority of Shares entitled to vote at the Meeting
constitutes  a  quorum for the transaction of business at the Annual Meeting. 
Shareholders  are  not  entitled  to  cumulate  their votes in the election of
directors.     

     At  any  meeting  where  a  quorum is present, action may be taken by the
affirmative vote by the holders of a majority of the shares represented at the
meeting  and  entitled to vote thereat.  Votes cast by proxy will be tabulated
by  an  automatic  system administered by the Company's transfer agent.  Votes
cast  by  proxy  or  in  person  at  the Annual Meeting will be counted by the
persons  appointed by the Company to act as election inspectors for the Annual
Meeting.    Abstentions  and  broker  non-votes  are  each  included  in  the
determination  of  the number of shares present and voting.  Each is tabulated
separately.    Abstentions  are  counted  in  tabulations of the votes cast on
proposals  presented to Shareholders and will have the same effect as negative
votes,  whereas  broker  non-votes are not counted for purposes of determining
whether a proposal has been approved.

          As of June 30, 1996, Messrs. Ginsburg and Sandler beneficially owned
shares  of  Class  A  and  Class  B  Common  Stock  having  in  the  aggregate
approximately  41.1% of the voting power of both classes. Messrs. Ginsburg and
Sandler  have  indicated  their  intention  to vote the shares of common stock
beneficially  owned  by them in favor of all proposals contained in this Proxy
Statement.     

                      PROPOSAL 1 - ELECTION OF DIRECTORS

             The Board of Directors currently consists of five members, all of
whom  have been nominated for re-election:  Morris Ginsburg, Irwin L. Sandler,
Brian  M. O'Meara,  Craig L. Caukin and David M. Ickovic.  The entire Board of
Directors  is  elected  to  serve  until  the  next  Annual  Meeting  of  the
Shareholders  and  until their successors have been elected and qualify. It is
intended  that  the  Shares  represented  by properly executed Proxies will be
voted  FOR  the  five  nominees  listed  below except where authority has been
withheld  as  to a particular nominee or as to all nominees.  If any candidate
nominated in this Proxy Statement should for any reason become unavailable for
election, Proxies may be voted with discretionary authority for any substitute

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<PAGE>

designated  by  the  Board of Directors.  The election of directors requires a
majority of the votes entitled to be cast at the Annual Meeting.     

         Black Diamond Advisors, Inc. ("Black Diamond"), the holder of certain
Notes  issued  by  the Company, has the right, under certain circumstances, to
require  that  the Board of Directors appoint, to the extent permitted by law,
one  of  two  named individuals (Jim Walker and Steve Deckoff) to the Board of
Directors  and, in any subsequent election, to require the Company to nominate
such  appointee  for  a  seat  on  the  Board  of  Directors.    This right is
exercisable  so  long  as  Black  Diamond  and  certain  other  Note  holders
collectively  own  at  least  50%  of  the  Notes.  In June 1996 Black Diamond
exercised  its  right  to  have  an  observer  attend meetings of the Board of
Directors,  but  has  not  exercised  its  right  to  require that the Company
nominate its appointee for election to the Board of Directors. See "Proposal 2
- -  Ratification  and Approval of Purchase Agreement and Indenture, as Amended,
Relating  to  Up  to  $10,000,000  in  Principal  Amount  of  12%  Convertible
Subordinated Senior Notes."     

DIRECTOR NOMINEES AND EXECUTIVE OFFICERS

     The  executive  officers  and  director  nominees  of  the Company are as
follows:
<TABLE>

<CAPTION>



<S>                    <C>  <C>

Name                   Age  Position
- ---------------------  ---  ---------------------------------------
Morris Ginsburg         65  Chairman of the Board, President, Chief
                            Executive Officer and Director
Irwin L. Sandler        50  Executive Vice President,
                            Secretary/Treasurer and Director
Craig L. Caukin         41  Executive Vice President and Director
Brian M. O'Meara        47  Director
          
     David M. Ickovic   48  Director     
Jerry L. Kelley         51  Senior Vice President,
                            Chief Operating Officer
Michael Feinstein       60  Senior Vice President,
                            Chief Financial Officer
Thurman Blizzard        54  Vice President
Robert Rolfson          44  Vice President
Mark Gengozian          42  Vice President
Stephen J. Kay          53  Vice President
<FN>

</TABLE>


     There  are no family relationships among any of the executive officers or
directors of the Company.

     Morris  Ginsburg - Mr. Ginsburg has been Chairman of the Board, President
and  Chief  Executive Officer of the Company since June 1, 1988.  From 1955 to
1979,  Mr.  Ginsburg  was  Chairman  of  the Board, President, Chief Executive
Officer  and  owner of Bluhill American, a producer of condiments for the food
service  industry.    Mr. Ginsburg sold Bluhill to the Kellogg Company in 1979
and  served  as a director of Fearn International, a division of Kellogg, from

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<PAGE>

1979 through 1983.  In 1983, Mr. Ginsburg repurchased Bluhill from Kellogg and
shortly  thereafter  resold  it  to  Dean Foods.  In 1981, Mr. Ginsburg formed
Container  Industries,  Inc., a food container company in Denver, Colorado for
which  he  serves as Chairman of the Board.  Since 1984, Mr. Ginsburg has been
President, Chief Executive Officer and owner of Ginsburg Investments, an asset
lending company.

     Irwin  L.  Sandler - Mr. Sandler has been Executive Vice President of the
Company  since  April  1, 1993 and Senior Vice President, Secretary, Treasurer
and a Director of the Company since June 1, 1988.  Since 1972, Mr. Sandler has
been  in  the  private  practice  of  law  in  Denver,  Colorado  emphasizing
securities,  corporate,  contract and general business law.  From 1982 through
1985, Mr. Sandler served as President and a Director of The Kober Corporation,
a  publicly  held  company  engaged  in  both  oil and gas exploration and the
investment banking business.  Mr. Sandler received his B.A. degree in 1967 and
Juris  Doctorate  degree  in  1971  from  the  State University of New York at
Buffalo.

     Brian  M.  O'Meara  - Mr. O'Meara has served as a Director of the Company
since  July  1990.    Mr.  O'Meara has been involved in various aspects of the
automobile  business  through  family-owned businesses in the Denver, Colorado
area  since  May  1968.  Since  November  1979,  he has served as President of
O'Meara  Ford.    Mr.  O'Meara  earned a Bachelors Degree in Business from the
University of Denver in 1971.

           
     Craig L. Caukin - Mr. Caukin has been Executive Vice President
and  a  Director  of  the  Company  since  April  1,  1995.    Mr.  Caukin's
responsibilities  include  risk  management  and  the  acquisition of debt and
equity  for  the  Company.  Mr. Caukin joined the Company as Vice President in
January  1991  and  was  promoted  to the position of Senior Vice President in
April 1993.  From February 1982 through December 1990, Mr. Caukin was employed
at  Guaranty  Bank  and  Trust  Company  in  Denver  where  he was Senior Vice
President  responsible  for  all lending.  From November 1977 to January 1982,
Mr. Caukin served as Branch Manager/Officer of Old Kent Bank and Trust Company
in  Grand  Rapids,  Michigan.  Mr. Caukin received his B.S. degree in math and
finance from Alma College, Alma, Michigan, in 1976.

             David M. Ickovic - Mr. Ickovic has been a director of the Company
since  July  1996.    Since  1976, Mr. Ickovic has been president of Ickovic &
Associates,  P.C., Denver, Colorado, engaged in the business of accounting and
business  consultation.  From  1969 to 1976, Mr. Ickovic was a supervisor with
Ernst & Young. Mr. Ickovic has over 27 years of professional experience in the
provision  of  business  and  tax  consulting  services,  including  the  tax
structuring  of  executive  employment  agreements,  merger  and  acquisition
transactions,  and  business  valuations  for  purposes  of designing buy/sell
agreements, negotiating purchases and sales of businesses, and litigation. Mr.
Ickovic  received  a  bachelor  of  science degree in accounting from Southern
Illinois  University  in 1969 and is licensed as a certified public accountant
with  the  State of Colorado. He has also received a designation as a personal
financial  specialist  with  the  American  Institute  of CPAs and a certified
financial  planner  with  the  International  Board  of  Certified  Financial
Planners.     

     Jerry  L.  Kelley  -  Mr.  Kelley joined the Company in July 1993 as Vice
President.    He  was  promoted  to  Senior Vice President and Chief Operating

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<PAGE>

Officer  of  the Company in August 1995.  From December 1990 to June 1993, Mr.
Kelley  served  as  president  and  CEO of Kars Yes, a subprime auto sales and
finance  company  in  southern  California.    Mr. Kelley has over 28 years of
experience  in  both  auto  sales  and  auto financing, including ownership of
several new car dealerships in the Dallas/Fort Worth, Texas, area.

     Michael Feinstein - Mr. Feinstein has been Chief Financial Officer/Senior
Vice  President  of  the Company since July 1995.  From September 1993 to June
1995,  Mr.  Feinstein  served  initially  as  Executive  Vice  President  and
subsequently  as  acting  President  and  Chief  Executive Officer of American
Southwest  Financial  Corporation, a company engaged in the securitization and
administration  of  mortgage-backed bonds and certificates.  From January 1983
through  September  1993,  Mr.  Feinstein  served in various senior management
positions,  including, at different times, Chief Financial Officer, Treasurer,
Chief  Operating  Officer,  and  Executive  and Senior Vice President of Asset
Investors Corporation, a New York Stock Exchange-listed REIT, and MDC Holdings
Inc.,  a  New York Stock Exchange-listed national homebuilder.  Prior to 1983,
Mr.  Feinstein  was  a  partner  in  the  public  accounting firm now known as
Deloitte  &  Touche.  Mr.  Feinstein  has  a B.S. degree in economics from the
Wharton School of the University of Pennsylvania.

              Thurman  Blizzard - Mr. Blizzard has been  Vice President of the
Company  since  May  1994 and has responsibility for underwriting, collections
and  operations.  From November 1991 to May 1994, Mr. Blizzard was employed by
Resolution  Trust  Company  in  Newport  Beach,  California.   Previously, Mr.
Blizzard  was  Chief  Credit Officer/Senior Vice President at Far Western Bank
(March  1987  to  April  1991) and Senior Vice President of Consumer Portfolio
Services  (April  1991  to November 1991), both in Orange County, California. 
Mr.  Blizzard  is a graduate of the University of Connecticut and the Graduate
School  of  Retail Bank Management, McIntyre School of Commerce, University of
Virginia (1986).     

     Robert  Rolfson  -    Mr.  Rolfson has been employed by the Company since
March  1993.    He  held the position of Controller of the Company until being
promoted  to  Vice  President  in  charge  of  risk  analysis  and  scorecard
development  in  March  1995.  Mr. Rolfson has 23 years of corporate financial
analysis  and management experience.  From 1977 to 1982, Mr. Rolfson served as
secretary/treasurer  and  controller for Petro-Chem, an energy related company
with  operations  in  17  states,  and,  from  April  1988  to  March 1993, as
controller  for  Bianary  Data  Supply,  a  multi-state  computer  products
distributor which merged with Corporate Express in 1993.

     Mark  Gengozian  -  Mr.  Gengozian  has  been Vice President, Information
Systems  Director  of  the  Company  since  August  1995.    His previous work
experience  as  Vice  President, MIS Director and consultant include directing
major  systems  conversions with Capital Associates International, Inc. (April
1990  to August 1995), USWEST Financial Services (January 1989 to April 1990),
Citicorp,  N.A.  (July  1987  to January 1989), Security Pacific Leasing (July
1987 to January 1989) and Great Western Financial (July 1987 to January 1989).
 Mr.  Gengozian's twenty-two years of experience encompass software, hardware,
communications and network expertise on most computer systems.

5
<PAGE>

     Stephen  J.  Kay - Mr. Kay has been a Vice President of the Company since
April  1996.  His responsibilities include marketing, sales and establishing a
network  of Company branch offices in various states.  From July 1995 to April
1996,  Mr.  Kay  was  an  Assistant Vice President-Director of Sales for First
Merchants  Acceptance,  engaged  in  the  business of secondary finance.  From
September  1994  to July 1995, he served as a manager for Transouth Financial,
also  engaged in the business of secondary finance.  Mr. Kay was self-employed
from  April  1992  to September 1994.  From February 1984 to October 1991, Mr.
Kay  was a Vice President and Regional Manager of Green Tree Acceptance, a New
York  Stock  Exchange company.  Mr. Kay has over 30 years of experience in the
direct and indirect financing fields.

COMPLIANCE WITH SECTION 16(A) OF THE SECURITIES EXCHANGE ACT OF 1934

     Section  16(a) of the Securities Exchange Act of 1934 (the "Act") and the
rules  thereunder  require the Company's executive officers and directors, and
any  persons  who  own  more  than  ten  percent  of a registered class of the
Company's  equity  securities,  to  file  reports  of ownership and changes in
ownership  with  the  Securities  and  Exchange Commission ("SEC").  Officers,
directors  and  greater  than  ten-percent  shareholders  are  required by SEC
regulation  to furnish the Company with copies of all Section 16(a) forms they
file.

     Based  solely on its review of the copies of Form 3s, Form 4s and Form 5s
received  by  it,  or  written representations from a reporting person that no
Form 5 is required for that person, the Company believes that, during the last
fiscal year, all Section 16(a) filing requirements applicable to its executive
officers,  directors  and ten-percent or more beneficial owners, were complied
with,  except Craig L. Caukin, who filed a Form 5 on March 6, 1996 relating to
his purchase of Class A Common Stock through the Company's Section 401(k) Plan
in  January  1995  and  a sale of Class B Warrants in December 1995 and Morris
Ginsburg  who  filed a Form 5 on March 6, 1996 relating to his sale of Class B
Warrants in November 1995.

BOARD MEETINGS AND COMMITTEES

              During  the  fiscal  year  ended December 31, 1995, the Board of
Directors  held  no  meetings  and took action by unanimous written consent on
nine  occasions.  Significant  matters  were  informally  discussed  among the
directors  before the consents were signed. Since a consent to action does not
afford the same degree of interaction as does a formal meeting of the board of
directors,  management  expects  that the Company in the future will take most
significant  board  actions at duly convened meetings rather than by unanimous
written consent.     

              The Board of Directors has a Stock Option Committee but does not
currently  have  standing  audit,  nominating or compensation committees.  The
full  Board  of  Directors performs the functions of the audit committee.  The
Company's  executive committee, which has broad powers to act on behalf of the
Company,  consists  of  Messrs.  Ginsburg and Sandler. The executive committee
meets informally on a regular basis.     

              STOCK OPTION COMMITTEE.  The current members of the Stock Option
Committee  are  Brian  M.  O'Meara  and  David  M. Ickovic.   The Stock Option
Committee was established on June 30, 1992, and held no meetings in 1995.  The
Stock  Option  Committee  took  action  by  unanimous  written  consent on one

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<PAGE>

occasion  in  1995.  The Stock Option Committee administers and interprets the
Company's  1992 Stock Option Plan and has authority to determine which persons
shall  be  granted  options under the Company's 1992 Stock Option Plan and the
terms and conditions of the stock options granted.     

         THE BOARD OF DIRECTORS RECOMMENDS THAT THE SHAREHOLDERS VOTE TO GRANT
AUTHORITY  "FOR"  THE  PROPOSAL  TO ELECT MESSRS. GINSBURG, SANDLER, O'MEARA, 
CAUKIN AND ICKOVIC AS DIRECTORS OF THE COMPANY.     

                            EXECUTIVE COMPENSATION

     The  following  table  sets  forth  certain  information  concerning cash
compensation  paid  to  the  Company's  Chief  Executive Officer and any other
executive  officer  whose  total annual compensation exceeded $100,000 for the
fiscal year ended December 31, 1995.
         SUMMARY COMPENSATION TABLE
<TABLE>

<CAPTION>

                                                                                  Long Term
                                                                                Compensation
                                        Annual Compensation                        Awards
                                       --------------------                      -----------
                                                                                 Securities
                                                               Other Annual       Underlying
Name and Principal Position  Year   Salary ($)    Bonus ($)   Compensation ($)   Options (#)
- ---------------------------  ----  ------------  ----------  -----------------  -----------
<S>                          <C>   <C>           <C>          <C>                <C>

Morris Ginsburg,             1995  $200,000      $37,891      $       6,790               0 
President and                1994  $200,000      $42,048      $       9,046               0 
Chief Executive Officer      1993  $172,150      $     0      $           0               0 
Irwin L. Sandler,            1995  $150,000      $28,418      $       9,373               0 
Executive Vice President,    1994  $150,000      $29,408      $       9,146               0 
Secretary and Treasurer      1993  $120,400      $     0      $           0               0 
Craig L. Caukin,             1995  $118,750      $18,945      $       5,921               0 
Executive Vice President     1994  $100,000      $20,761      $       5,017        50,000(1)
                             1993  $ 85,000      $     0      $           0               0 
Jerry L. Kelley,             1995  $110,000      $18,945      $       7,104               0 
Vice President and Chief     1994  $100,000      $21,983      $       6,876        25,000(1)
Operating Officer            1993  $ 41,250      $     0      $           0        15,000(1)
Thurman Blizzard,            1995  $ 90,000      $ 8,444      $       5,065               0 
Vice President               1994  $ 57,938      $     0      $      19,842               0 
<FN>
    

- ---------------------------
(1) Options to purchase Class A Common Stock of the Company.
</TABLE>

7
<PAGE>

     The  Company  did not grant stock options to its named executive officers
during the fiscal year ended December 31, 1995.

     The  following  table sets forth the individual stock option exercises by
Messrs.  Ginsburg,  Sandler,  Caukin  and  Kelley during the fiscal year ended
December 31, 1995, and the stock option values at the end of such fiscal year.

               AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR
                      AND FISCAL YEAR END OPTION VALUES
   
<TABLE>

<CAPTION>


                                                     Number of
                                               Securities Underlying           Value of Unexercised
                                                Unexercised Options            In-The-Money Options
                                                    at FY-End (#)                 at FY-End ($)
                                                --------------------            -------------------
                     Shares
                  Acquired on    Value
     Name         Exercise (#)  Realized ($)  Exercisable  Unexercisable  Exercisable   Unexercisable
- ----------------  ------------  ------------  -----------  -------------  ------------  -------------
<S>               <C>           <C>           <C>          <C>            <C>           <C>

Morris Ginsburg              0             0      175,000              0  $    416,625              0
Irwin L. Sandler             0             0      175,000              0  $    416,625              0
Craig L. Caukin              0             0      100,000              0  $     78,125              0
Jerry L. Kelley              0             0       40,000              0  $          0              0
<FN>

</TABLE>


    
     The  Company's  executive  compensation  is currently not affected by the
limitations  on  the deductibility of executive compensation amounts in excess
of  $1,000,000 imposed by Section 162(m) of the Internal Revenue Code of 1986,
as  amended  (the "Code").  However, in the future the Company intends to take
any  actions  it  deems  necessary  with  respect to executive compensation in
consideration of Section 162(m) of the Code.

EMPLOYMENT AGREEMENTS

             Messrs.  Ginsburg  and  Sandler have each entered into employment
agreements  ("Employment  Agreements") with the Company pursuant to which they
received  annual  compensation of $244,680 and $187,791, respectively, for the
fiscal  year ended December 31, 1995, and will receive annual base salaries of
$200,000  and  $150,000, respectively, for the fiscal year ending December 31,
1996 .  In addition, both Mr. Ginsburg and Mr. Sandler are eligible to receive
discretionary  bonuses, compensation increases, death and disability benefits,
life  insurance  with  premiums payable by the Company, and two years' regular
salary  in the event of certain business combinations or changes in control of
the Company.    

             A  "business  combination"  generally means any merger or similar
transaction  in  which  the  voting  power  of  the  stockholders prior to the
transaction is diluted by more than 30%. A "change in control" generally means
the  acquisition  by  any  person  (other than a stockholder existing when the
Employment  Agreements  were  signed  in 1990) of beneficial ownership of more
than  30% of the outstanding securities of the Company entitled to vote in the
election  of  directors. Upon a business combination or change in control, the
employee is entitled  to two  years' regular salary at the rate then in effect
(currently  $200,000  per  year  with respect to Mr. Ginsburg and $150,000 per
year with respect to Mr. Sandler) unless the employee is reasonably assured of

8
<PAGE>

continuation  of his position, duties, salary and benefits with the Company or
any surviving entity for a period of at least two years.     

     The  Employment  Agreements  had  initial  terms of five years commencing
December 15, 1990 and are automatically renewed for consecutive one-year terms
unless  terminated by either party.  The Company or the employee may terminate
an Employment Agreement for cause upon thirty (30) days' prior written notice.
 Both  of  these individuals have agreed not to compete with the Company for a
period  of  two  years  following the termination of his relationship with the
Company under his respective Employment Agreement.

DIRECTOR COMPENSATION

          Except as to Mr. Ickovic, directors are currently not paid a fee for
attending  meetings  of  the Board of Directors.  However, they are reimbursed
for actual travel and other expenses incurred in attending such meetings.  The
Company may determine to pay other outside directors a fee for attending Board
meetings in the future.  Messrs. Ginsburg, Sandler and O'Meara  have also been
granted  stock options, but no stock options were granted to these individuals
during the fiscal year ended December 31, 1995.     

             For his services as a director, the Company has agreed to pay Mr.
Ickovic a fee of $250 per month plus $700 per quarterly Board meeting attended
by  him.    In addition, as a member of the Stock Option Committee, he will be
eligible to participate in the Company's 1992 Stock Option Plan.    

     The  Company's  1992  Stock  Option  Plan  provides  that options for the
purchase  of  5,000  shares  of  Class  A  Common  Stock  shall  be  granted
automatically  each  year  immediately  following  the  annual  meeting of the
Company's  shareholders  to  each director who is a member of the Stock Option
Committee  on  such  date.   The options shall be fully exercisable six months
following  the  date of grant and shall be exercisable for ten years after the
date of grant.  The exercise price of such options shall equal the closing bid
price of the stock as quoted on the Nasdaq Stock Market on the date of grant. 
Options  have not been issued to members of the Stock Option Committee for the
years 1993 through 1995.

9
<PAGE>

                   SECURITY OWNERSHIP OF CERTAIN BENEFICIAL
                            OWNERS AND MANAGEMENT

          The following table sets forth information as of July 1,  1996, with
respect  to  the  beneficial  ownership  of shares of Class A Common Stock and
Class B Common Stock of the Company by (a) each person known by the Company to
be the beneficial owner of more than five percent of the outstanding shares of
Class A and Class B Common Stock; (b) each executive officer and director; and
(c)  all  executive officers and directors as a group.  Except as noted below,
each  person  has  sole  voting  and  investment  power  over  the  shares
indicated:    
<TABLE>

<CAPTION>


                                      AMOUNT AND NATURE OF      % OF COMMON STOCK     % OF VOTING
                                    BENEFICIAL OWNERSHIP(1)         OWNERSHIP             POWER
NAME AND ADDRESS
OF  BENEFICIAL  OWNER              CLASS  A     CLASS B     COMBINED(2)     CLASS B    COMBINED(3)
- ---------------------             ----------    ----------  -----------     -------    ----------- 

<S>                               <C>            <C>         <C>            <C>         <C>

Morris Ginsburg                    177,025(4)    820,500(5)       14.0%      62.6%           25.7%
  370 17th Street
  Denver, CO  80202
Irwin L. Sandler                   177,070(6)    490,500(5)        9.4%      37.4%           15.4%
  370 17th Street
  Denver, CO  80202
Craig L. Caukin                    102,118(7)            --        1.4%        --               * 
  370 17th Street
  Denver, CO 80202
Brian M. O'Meara                    30,000(8)            --           *        --               * 
  400 W. 104th Avenue
  Denver, CO  80234
       
   David M. Ickovic                        --            --          --        --          --     
  6025 So. Quebec St., #220
  Englewood, CO 80111                                                                             
Jerry L. Kelley                    40,000(9)             --           *        --               * 
  370 17th Street
  Denver, CO  80202
Robert Rolfson                     20,000(10)            --           *        --               * 
 370 17th Street
 Denver, CO  80202
Mark Gengozian                             --            --          --        --              -- 
   370 17th Street
   Denver, CO  80202
Michael Feinstein                          --            --          --        --              -- 
   370 17th Street
   Denver, CO  80202
Stephen J. Kay                             --            --          --        --              -- 
   370 17th Street
   Denver, CO  80202
William Harris Investors, Inc.    482,418(11)            --        6.5%        --               * 
William Harris & Co.
  Employee Profit
  Sharing Trust
Irving B. Harris
Steven A. Hirsh
Jerome Kahn, Jr.
  2 North LaSalle Street
  Suite 505
  Chicago, IL  60602
Black Diamond Advisors, Inc.    1,709,910(12)            --       19.7%        --              -- 
   230 Park Avenue
   New York, NY 10169
Heller Financial, Inc.            341,201(13)            --        4.9%        --              -- 
  500 West Monroe Street
  Chicago, IL 60661
Bud Karsh                                  --    481,000(5)          --     36.7%            --(5)
  10000 E. Yale #60
  Denver, CO 80231
All executive officers and            816,463     1,311,000       27.8%    100.0%            42.5%
directors as a group (6 persons)
<FN>

* Represents less than one percent.

10
<PAGE>


(1)      Shares are considered beneficially owned, for purposes of this table,
only  if  held  by  the  person  indicated,  or  if  such  person, directly or
indirectly,  through any contract, arrangement, understanding, relationship or
otherwise  has  or shares the power to vote, to direct the voting of and/or to
dispose  of  or  to direct the disposition of, such security, or if the person
has the right to acquire beneficial ownership within 60 days, unless otherwise
indicated.  All shares are owned of record unless otherwise indicated.

(2)       Includes all shares of Class A Common Stock and Class B Common Stock
outstanding  and  assumes exercise of all outstanding options and warrants and
conversion  of  all outstanding debentures beneficially owned by the indicated
person.

(3)       Includes all shares of Class A Common Stock and Class B Common Stock
outstanding.   Each share of Class A Common Stock has one vote per share while
each  share  of  Class  B Common Stock has three votes per share.  The Class B
Common  Stock  may be converted into Class A Common Stock on a share for share
basis  at  the  option  of  the  holder  thereof,  and  shall automatically be
converted  in  the event of its sale or transfer (whether by sale, assignment,
gift,  bequest,  appointment  or  otherwise)  or  upon  death  of the holder. 
Excluded,  however, from the automatic conversion are transfers of the Class B
Common  Stock  for  estate  planning  purposes  to  or  for the benefit of the
original holder or members of his immediate family, provided that the original
holder retains both voting and investment power over the stock so transferred.

(4)     Includes (a) options to purchase 50,000 shares of Class A Common Stock
at  $2.125  per  share,  exercisable at any time until January 3, 2002 and (b)
options to purchase 125,000 shares of Class A Common Stock at $3.00 per share,
exercisable at any time prior to June 30, 2002.

(5)        Messrs. Ginsburg, Sandler and Karsh entered into an Agreement Among
Certain  Shareholders  of  Monaco Finance, Inc., dated April 9, 1992, in which
Mr.  Karsh  appointed  Messrs.  Ginsburg  and  Sandler  as  his  proxy  and
attorney-in-fact  to  each  vote  50%  of  his  Class B Common Stock.  Messrs.
Ginsburg and Sandler are each deemed to beneficially own 240,500 shares of Mr.
Karsh's  Class  B Common Stock as to which they have voting rights pursuant to
the proxies.

(6)      Includes options to purchase 50,000 shares of Class A Common Stock at
$2.125  per  share, exercisable at any time until January 3, 2002, and options
to  purchase  125,000  shares  of  Class  A  Common  Stock at $3.00 per share,
exercisable  at  any  time  prior  to  June 30, 2002.  Of the remaining shares
listed  for  Irwin  L.  Sandler,  2,070  shares  were purchased by Mr. Sandler
through  the  custodial  account of his Keogh Plan.  Mr. Sandler may be deemed
the beneficial owner of these shares.

(7)     Includes 2,118 shares of Class A Common Stock owned of record, options
to purchase 25,000 shares of Class A Common Stock at $2.125 per share any time
until  January  2,  2002,  options to purchase 25,000 shares of Class A Common
Stock  at  $3.00 per share, exercisable at any time prior to June 30, 2002 and
options  to purchase 50,000 shares of Class A Common Stock at $6.125 per share
any time until June 28, 2004.

11
<PAGE>

(8)         Includes options to purchase up to 25,000 restricted shares of the
Company's  Class  A Common Stock at $3.00 per share exercisable any time until
July 9, 2000; provided, however, that Mr. O'Meara be a director of the Company
on  the  date  of  any such exercise.  Also includes options to purchase 5,000
shares  of  Class  A  Common  Stock at $3.00 per share exercisable at any time
prior to June 30, 2002.

        

(9)      Consists of options to purchase 15,000 shares of Class A Common Stock
at  $6.00 per share any time until July 1, 2003 and options to purchase 25,000
of Class A Common Stock at $6.125 per share any time until June 28, 2004.

(10)  Consists of options to purchase 10,000 shares of Class A Common Stock at
$4.375  per  share anytime until March 25, 2003 and options to purchase 10,000
shares of Class A Common Stock at $4.50 per share anytime until May 5, 2005.

(11)          Represents  404,971 shares of Class A Common Stock issuable upon
conversion  of  the  Company's  7% Convertible Subordinated Notes due March 1,
1998,  at  a  conversion  price  of  $3.42  per  share.    Of  the  securities
beneficially  owned by the group (within the meaning of Rule 13d-5 promulgated
under  the  Securities  Exchange Act of 1934, as amended) listed in the table,
William  Harris  Investors, Inc. may be deemed to beneficially own and to have
shared  voting  power  with  respect  to  141,630 shares; William Harris & Co.
Employee  Profit  Sharing  Trust may be deemed to beneficially own and to have
shared  voting  power  with respect to 208,917 shares; Irving B. Harris may be
deemed  to  beneficially  own  and to have shared voting power with respect to
225,864  shares;  Steven  A.  Hirsh  may be deemed to beneficially own 321,490
shares,  to have sole voting power with respect to 112,573 shares, and to have
shared  voting  power with respect to 208,917 shares; and Jerome Kahn, Jr. may
be  deemed  to beneficially own 143,981 shares, to have sole voting power with
respect  to  19,298  shares,  and  to have shared voting power with respect to
124,683 shares.

(12)          The  information  contained in the table and in this footnote is
derived  from  a  Schedule  13D  dated  April  4, 1996, filed by Black Diamond
Advisors,  Inc. ("BDA") and others with the Securities and Exchange Commission
with  respect to the issuance by the Company on January 9, 1996, of $5 million
in  principal  amount  of  12%  Convertible Subordinated Senior Notes due 2001
("Convertible  Notes"),  convertible  at any time into approximately 1,081,081
shares  of  the Company's Class A Common Stock at a conversion price of $4.625
per  share.      The conversion price is required to be reduced to the average
closing  price  of  the  Class  A Common Stock for the five trading days after
public announcement by the Company of second quarter earnings for fiscal 1996,
but  not  to  less  than $4.00 per share.  Concurrently, the Company agreed to
issue  up to an additional $5 million in principal amount of Convertible Notes
(the  "Additional  Notes")  upon terms and conditions agreed to by BDA and the
Company  at  any time on or before January 9, 1998.  The Indenture relating to
the  Notes provides that the conversion price of the Additional Notes shall be
the  closing  price  on the trading day (as defined in the Indenture) prior to
the  day  the Company receives notice of exercise of the right to purchase the
additional  Convertible  Notes.    If  the Additional Notes had been issued on
April  29,  1996,  the  conversion  price would have been $3.00 per share (the
closing  price  of  the Class A Common Stock as of the last trading day, April
26, 1996), and the Additional Notes would have been convertible into 1,666,667
shares  of  Class  A  Common Stock (the "Additional Shares").  In the Schedule
13D, BDA claims that it is the beneficial owner of the Additional Shares.  The
Company  expresses  no  opinion  with  respect to this position.  In addition,
certain  of  the  purchasers  of  the Notes have entered into a profit-sharing
agreement with BDA.  Also, BDA has the right to purchase the Notes (and in one
case the shares of Class A Common Stock issuable upon conversion of the Notes)
under certain circumstances not presently applicable.

     Includes  43,243  shares of Class A Common Stock issuable upon conversion
of  Convertible  Notes  owned of record by BDA and 1,666,667 Additional Shares
assuming  all  of  the Additional Notes are issued and the conversion price of
the  Additional  Notes  is  $3.00  per share.  Stephen H. Deckoff and James E.
Walker  III  each is an officer, director and 50% shareholder of BDA.  Each of
Messrs.  Deckoff  and  Walker  disclaims beneficial ownership of the shares of
Class A Common Stock beneficially owned by BDA.

     183,784  shares  of  Class A Common Stock are issuable upon conversion of
Convertible Notes owned of record by BDC Partners I, L.P. ("BDC Partners I"). 
Messrs.  Deckoff  and  Walker and James J. Zenni are the only members of Black
Diamond  Capital  Management  L.L.C. ("BDCM"), the sole general partner of BDC
Partners  I.   Accordingly, BDCM and each of Messrs. Deckoff, Walker and Zenni
may  be  deemed  to the beneficial owner of all shares of Class A Common Stock
beneficially  owned by BDC Partners I. Also, Messrs. Deckoff, Walker and Zenni
beneficially own an additional 54,050, 54,050 and 43,290 shares, respectively,
of Class A Common Stock.

12
<PAGE>
            The Company and Black Diamond have entered into a letter agreement
which,  subject  to  shareholder approval, establishes the conversion price of
the  Convertible Notes at $4.00 per share, and the initial conversion price of
the  Additional Notes at $3.00 per share. If the transactions are not approved
by  shareholders,  then  the  option to purchase the Additional Notes shall be
deemed  to  have  been  exercised  on  June 28, 1996, at a conversion price of
$2-7/16  per  share,  in  which  event  Black  Diamond  would  be  deemed  to
beneficially own a maximum of 2,094,525 shares. See "Proposal 2 - Ratification
and  Approval  of Purchase Agreement and Indenture, as Amended, Relating to up
to  $10,000,000  in  Principal  Amount  of 12% Convertible Subordinated Senior
Notes."      

(13)      Heller Financial, Inc. is the owner of Convertible Notes convertible
into  648,649  shares  of  Class  A Common Stock, or approximately 8.5% of the
Company's  outstanding  common  stock.   However, pursuant to the terms of the
Indenture, if a holder of Notes is subject to federal banking regulations with
respect  to  the ownership of common stock, then the Notes held by such holder
are  only convertible to such extent as would permit such holder to own at any
one time no more common stock of the Company than would constitute 4.9% of the
outstanding  capital  stock of the Company.  Such restrictions do not apply to
any transferee of the holder if such transferee is not subject to such federal
banking regulations and such transfer would not otherwise cause such holder to
be  otherwise  in violation of federal banking regulations.  Heller Financial,
Inc.  has  advised  the  Company  that  it  is subject to such federal banking
regulations  and,  accordingly,  may  be deemed to beneficially own only up to
4.9% of the Company's Class A Common Stock.

</TABLE>


                          CERTAIN RELATIONSHIPS AND
                             RELATED TRANSACTIONS

     Effective  March  24,  1994,  the Company entered into a triple net lease
(the  "Lease")  with  GSC Ltd. Liability Company, a Colorado limited liability
company  ("GSC"),  pursuant  to which the Company has agreed to lease from GSC
real  property  in  Aurora,  Colorado, including two buildings located thereon
with  total  square footage of approximately 13,375 square feet, to be used by
the  Company  as an automobile dealership lot.  The Lease will expire on March
23,  2001,  unless  sooner terminated or extended pursuant to the terms of the
Lease.    In  September,  1995,  the  Company  amended  the  lease  to include
additional  property  (vacant  land) resulting in an increase in the base rent
payable  under  the  Lease  from  $12,750 per month to $13,738 per month.  The
monthly  rent  increases  to  $14,238  for  year three; $15,238 for year four;
$16,238  for year five; and $16,738 for years six and seven.  Messrs. Sandler,
Caukin  and Ginsburg, each a director or executive officer of the Company, are
members  of  GSC.   The Lease was approved by the disinterested members of the
Board  of Directors.  In the opinion of management, the terms of the Lease are
no  less  favorable to the Company than the terms which the Company could have
received from nonaffiliated third parties.

        In February 1996, the Company announced that it intends to discontinue
its  CarMart  retail used car sales and associated financing operations as of 
May  31, 1996.  The leased facility described above may be used by the Company
for storage, repair and maintenance of repossessed vehicles.     

            A Buy-Sell Agreement dated May 14, 1993, by and among the Company,
Morris  Ginsburg  and  Sandler  Family  Partners,  Ltd.  (the  "Partnership"),
provides  that  (i)  the Company has the obligation to purchase  the shares of
the  Company's  common stock owned by Mr. Ginsburg or the Partnership upon the
death    of  Mr.  Ginsburg  or  Irwin  L.  Sandler,  General  Partner  of  the
Partnership,  respectively,  to the extent of proceeds from insurance policies
acquired  by  the  Company  on  their  lives;  (ii) the Company shall maintain
insurance  policies  in  the amount of $2,000,000 each on the lives of Messrs.
Ginsburg  and  Sandler  for  the  purpose  of acquiring shares pursuant to the
Buy-Sell Agreement; (iii) the purchase price for any shares purchased shall be

13
<PAGE>

the greater of book value or 80% of the average of the daily closing prices of
the stock for the 30 consecutive trading days commencing 45 trading days prior
to  the  date  of  death  of  the  insured;  (iv) each of Mr. Ginsburg and the
Partnership  grant a first right to the Company to acquire any shares which he
or  it may desire to sell other than through Rule 144 under the Securities Act
of  1933.  In the event the Company does not purchase any or all of the shares
pursuant  to  such right, the other shareholder has the option to acquire such
shares;  and  (v)    Messrs. Ginsburg and Sandler appoint each other, upon the
incapacity  of  either  of them, as their true and lawful attorney-in-fact and
agent to vote the shares of common stock of the Company owned by him or it and
to exercise all rights with respect thereto.     

     In  an Agreement Among Certain Shareholders of Monaco Finance, Inc. dated
April  9,  1992,  Milton Karsh appointed Morris Ginsburg and Irwin L. Sandler,
both  of  whom  are  officers  and  directors of the Company, as his proxy and
attorney-in-fact  to each vote 50% of the Company's Class B Common Stock owned
by him.  See "Security Ownership of Certain Beneficial Owners and Management."

             A  Buy-Sell  Agreement  dated April 30, 1991, by and among Morris
Ginsburg,  Bud Karsh and Irwin L. Sandler as General Partner of Sandler Family
Partners,  Ltd.  (collectively,  the  "Shareholders"  and  individually,  the
"Shareholder"),  provides  that  (i)  each  Shareholder  grants  to  the other
Shareholders,  on  a  pro  rata  basis, a first right to acquire shares of the
Company's  common stock owned by him under certain circumstances; and (ii) the
Shareholders  shall  vote  their stock, under certain circumstances, in such a
fashion  and  manner  as to cause each of them to hold positions as members of
the  Company's  board  of  directors.    Mr.  Karsh resigned from the board of
directors in 1992.     

                  PROPOSAL 2 - RATIFICATION AND APPROVAL OF
                  PURCHASE AGREEMENT AND INDENTURE, AS AMENDED,
          RELATING TO UP TO $10,000,000 IN PRINCIPAL AMOUNT OF     
                  12% CONVERTIBLE SUBORDINATED SENIOR NOTES

             At the meeting, shareholders will be asked to ratify, confirm and
approve the sale by the Company on January 9, 1996, of $5,000,000 in principal
amount  of  12% Convertible Senior Subordinated Notes due January 9, 2001 (the
"Notes")  issued pursuant to a purchase agreement of the same date.  The Notes
are  subject to the terms of an indenture, also dated January 9, 1996, between
the  Company  and Norwest Bank Minnesota, N.A., as trustee (the "Indenture"). 
On  or  about June 28, 1996, certain of the parties to the transaction entered
into  a  letter  agreement  modifying  the terms of the purchase agreement and
Indenture.    The modified terms will not become effective unless shareholders
approve the transactions.     

     Ratification  of  the  issuance of the Notes and approval of the possible
issuance  of  the  Additional  Notes  will require the affirmative vote by the
holders of a majority of the shares of common stock represented at the meeting
in  person  or  by proxy.  Messrs. Ginsburg and Sandler, who collectively have
approximately 41% of the voting power of the common stock, have agreed to cast
all of their votes in favor of this proposal.

    ORIGINAL TERMS     

14
<PAGE>

        Interest is payable monthly and the Notes are convertible, in whole or
in  part  and at any time and from time to time prior to maturity, into shares
of  the  Company's  Class  A  Common  Stock,  par  value  $.01 per share, at a
conversion  price  of $4.625 per share.   Proceeds from sale of the Notes were
used for general corporate purposes.     

     Pursuant to the Indenture, the conversion price is adjusted under various
circumstances,  including  share splits and combinations and stock dividends. 
In  addition,  the  conversion  price is required to be reduced if the Company
issues  rights  or  warrants  to substantially all holders of its common stock
entitling  them  to  subscribe for or purchase shares of such common stock (or
securities  convertible  into or exchangeable for common stock) at a price per
share  (or  having  a  conversion  or  exchange price per share) less than the
greater of (i) the then conversion price or (ii) the current market price.  In
such event, the conversion price is required to be adjusted by multiplying the
then  conversion  price times a fraction. The numerator of the fraction is the
number  of  shares of common stock outstanding at the close of business on the
record  date,  plus the number of shares of common stock issuable if the price
per  share  issued  or  issuable  in  the  transaction  had  been  at the then
conversion  price.  The denominator of the fraction is the number of shares of
common  stock  outstanding  on  the  record date plus the number of additional
shares  of common stock issued or issuable in accordance with the terms of the
transaction.    No readjustment of the conversion price is required to be made
if  the securities issued in the transaction are never exercised or converted.
At  present,  the  Company  has  no intention of issuing rights or warrants to
substantially  all  stockholders.  Accordingly, it is unlikely this conversion
price adjustment provision will become operative in the foreseeable future.

           In addition, the conversion price is required to be adjusted at the
close  of  business  on  the  fifth  trading  day  after  the Company publicly
announces  its  second  quarter  earnings for fiscal 1996 to the lesser of the
conversion  price  then  in  effect or the average closing price of the common
stock  for  the five trading days after such public announcement, but not less
than  $4.00  per  share.    As  of  June  28,   1996, the closing price of the
Company's Class A Common Stock was $2 15/32 per share.  It is anticipated that
earnings  for  the second quarter of fiscal 1996 will be publicly announced on
or  before August 14, 1996.  This provision will be eliminated if shareholders
approve the transactions.     

             The  only circumstance in which the conversion price of the Notes
(whether  the  initial  conversion price or the conversion price as thereafter
adjusted)  is  required to be increased is in the event of a share combination
(i.e., a reverse stock split).     

          The Notes are subordinate to the Senior Debt of the Company which is
defined  as  the principal, interest and any other amounts due on indebtedness
which  is  not expressly subordinated to other indebtedness of the Company for
money  borrowed  or  for  the acquisition of any property or assets other than
inventory  or  other  similar  property  acquired  in  the  ordinary course of
business.    Upon  the occurrence of certain events including the dissolution,
winding  up,  insolvency or bankruptcy of the Company, the Senior Debt must be
paid  in full before any payment may be made with respect to the Notes.  As of
January  9,  1996,  the  date of issuance of the Notes, and June 30, 1996, the
Company  had  no Senior Debt.  As of the date hereof, the Company has no plans
with respect to issuance of Senior Debt.     

15
<PAGE>

        The parties to the Note purchase agreement are Black Diamond Advisors,
Inc.  ("Black  Diamond"),  BDC  Partners  I,  L.P.,  Heller  Financial,  Inc.,
Guarantee  Title  &  Trust  Co.,  and Lisa W. Zenni (collectively the "Initial
Purchasers").  See  "Security  Ownership  of  Certain  Beneficial  Owners  and
Management"  for  additional information regarding beneficial ownership of the
Notes.  There  is  no  relationship  between  the  Company and any of the Note
holders  other  than  as described herein. In addition, the purchase agreement
provides  that,  so  long  as the Initial Purchasers, excluding Ms. Zenni, and
affiliates  and principals of Black Diamond own at least 50% of the Notes, two
designated individuals (Jim Walker and Steve Deckoff, neither of whom have any
other  relationship  with the Company) shall have the right to attend meetings
of  the  Board  of  Directors of the Company as observers and, if requested by
Black  Diamond,  the Board of Directors shall appoint, to the extent permitted
by  law,  one  of  such  individuals  to  the  Board  of Directors and, in any
subsequent  election, shall nominate such appointee for a seat on the Board of
Directors.    If either individual is unable or unwilling to serve, then Black
Diamond  may appoint a successor reasonably acceptable to the Company.     

     The  Indenture  contains  certain  covenants  of  the Company designed to
protect  the  Note  holders, including maintenance of key man insurance on the
lives  of Messrs. Ginsburg and Caukin in the amount of $1 million, limitations
on  the  amount of Senior Debt, and compliance with financial statement ratios
and  minimum  equity requirements.  The Company may not voluntarily prepay the
Notes in whole or in part at any time.  The holders of a majority in principal
amount  of  the  then outstanding Notes shall have the right to accelerate the
maturity  thereof  upon  certain  changes  in  control  (an  event  whereby an
unrelated  person  or  group  of  persons acquires a majority of the Company's
voting stock).

          The Indenture contains certain covenants of the Company with respect
to  financial statement ratios, including (i) the maintenance of stockholders'
equity  equal  to  the  greater  of  $12  million  or  $12,669,639 plus 65% of
consolidated  net  income for each year after December 31, 1993; (ii) interest
coverage (operating income divided by total interest expense) of less than 2:1
for  not  more  than  four  consecutive  fiscal quarters; and (iii) a ratio of
unrestricted  cash  to  total  interest  expense  of not less than 2:1 for any
fiscal quarter.  In addition, the Company has agreed that Senior Debt will not
exceed  300%  of  the sum of the Notes plus subordinated debt (indebtedness of
the  Company  which,  by  its  terms,  is  subordinated  to  Senior Debt) plus
stockholders'  equity.  On January 9, 1996, the date of issuance of the Notes,
and  on  June 30, 1996, the amount of subordinated debt was approximately $6.4
million  and $6.4 million, respectively.  Also, the Company agreed not to make
any  distributions,  defined  as  the  declaration  or  payment  of  any  cash
dividends,  the  purchase  or  retirement  of  capital  stock,  or  any  other
distributions  with  respect  to  the Company's capital stock other than stock
dividends.     

     On  January  9,  1996,  5,667,279  shares  of  Class  A  Common Stock and
1,311,000  shares  of  Class B Common Stock were issued and outstanding, or an
aggregate  of  6,978,279  shares  of  common stock.  On that date, the closing
price  of  the  Class  A  Common  Stock  was  $4.625 per share.  The Notes are
convertible  at $4.625 per share into a maximum of 1,081,081 shares of Class A
Common  Stock,  or  approximately  15.5%  of  the  outstanding common stock on
January  9,  1996.  If the conversion price is reduced to $4.00 per share, the

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<PAGE>

Notes will be convertible into a maximum of 1,250,000 shares of Class A Common
Stock, or approximately 17.9% of the outstanding common stock as of that date.

           In addition, the purchase agreement provides that at any time on or
before  January 9, 1998, at the written request of Black Diamond,  the Company
will  sell  up  to  an additional $5,000,000 in principal amount of Notes (the
"Additional  Notes")  to  Black  Diamond and/or its designee(s) upon terms and
conditions  agreed  to  by  the  Company  and such purchaser.  If agreement is
reached,  holders  of  the  Additional  Notes  shall be entitled to all of the
rights  and  benefits  granted  to the holders of the Notes under the purchase
agreement  and  Indenture.  In the event the Company should grant a concession
or consideration to any holder of an Additional Note, it is obligated to grant
the  same  concession  or condition to the holders of all Notes and Additional
Notes.     

     The  Indenture provides that the conversion price of any Additional Notes
shall be equal to the closing price of the Class A Common Stock on the trading
day  prior  to the day the Company receives notice of exercise of the right to
purchase  the  Additional  Notes.    The current market price per share of the
Class  A  Common  Stock  on  any date is deemed to be the average of the daily
closing  prices  for  30  consecutive  trading days commencing 45 trading days
before the day in question.

             The  Company  has  agreed  to  register for public sale under the
Securities  Act  of  1933  the  shares  of  Class A Common Stock issuable upon
conversion  of the Notes and the Additional Notes and has filed a registration
statement with the Securities and Exchange Commission under the Securities Act
of  1933  (File  No.  333-4656) with respect to such shares.  The registration
statement  and  other  information concerning the Company can be inspected and
copied  at  Room  1024  of the Commis-sion's office at 450 Fifth Street, N.W.,
Washington,  D.C.  20549,  and  the Com-mission's Regional Offices in New York
(Room 1228, 75 Park Place, New York, New York 10007), and Chicago (Suite 1400,
Northwestern  Atrium  Center,  500  West  Madison  Street,  Chicago,  Illinois
60621-2511),  and  copies  of  such  material  can be obtained from the Public
Reference  Section  of  the  Commission at 450 Fifth Street, N.W., Washington,
D.C. 20549, at prescribed rates.     

    THE JUNE 28, 1996, AMENDMENT    

     On  or  about June 28, 1996, the Company and Black Diamond entered into a
letter  agreement  conditionally  amending  their  rights and obligations with
respect  to  the  Purchase  Agreement  and  Indenture  dated January 9, 1996. 
Subject  to  shareholder  approval,  Black  Diamond  and the Company agreed as
follows:     

          A.     The conversion price of the $5,000,000 in principal amount of
Notes  issued  on or about January 9, 1996, shall be fixed at $4.00 per share.
    

         B.     The initial conversion price for up to $5,000,000 in principal
amount  of  any  Additional Notes which hereafter may be issued shall be $3.00
per share.     

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<PAGE>

         C.     The period of time during which Black Diamond may exercise the
option shall be extended to the later of the date which is 24 months after the
Company  receives the requisite shareholder approval of the transactions or 24
months  after  the  Company's registration statement relating to its shares of
Class  A Common Stock issuable upon conversion of the notes becomes effective.
Presently, the expiration date of the option is January 9, 1998.     

             If  the  shareholders  do  not  ratify,  confirm  and approve the
transactions,  then  (i) the option to purchase $5,000,000 in principal amount
of  Additional Notes by Black Diamond or its designees shall be deemed to have
been exercised on June 28, 1996, and the conversion price shall be $2 7/16 per
share,  the closing price of the Class A Common Stock on the preceding trading
day,  and  (ii)  the  conversion  price  of  the  Notes shall be determined as
provided  in the Indenture filed as an exhibit to the Company's Form 8-K as of
January  9,  1996.    However, if Black Diamond fails to actually exercise the
option  to  purchase  the  Additional  Notes  within 15 days of the receipt of
written  notice  of  the disapproval by the shareholders, then the exercise of
the  option  as  of  June  28,  1996,  is  deemed to have been revoked and the
conversion  price  of  any  Additional  Notes  which  may  be  issued shall be
determined as provided in the Indenture.  The Company and Black Diamond agreed
to  diligently and in good faith seek shareholder approval of the transactions
and  to  amend  the  notes, Purchase Agreement and Indenture to accomplish the
intent of the letter agreement.     

             As of June 30, 1996, 5,640,379 shares of Class A Common Stock and
1,311,000  shares of Class B Common Stock were issued and outstanding.  If the
transactions  are  approved  by  shareholders,  if  the option to purchase the
Additional  Notes  is  exercised  in  full  and  if  the entire $10,000,000 in
principal amount of the notes is converted into Class A Common Stock, then the
Company will be obligated to issue 2,916,667 shares of Class A Common Stock at
an  average  exercise price of $3.42.  Such shares, if they had been issued as
of  June  30,  1996,  would  have represented approximately 29.6% of the total
number  of  shares  of common stock outstanding and approximately 23.4% of the
voting power of the common stock.     

        If the transactions are not approved by shareholders, if Black Diamond
or  its  designees timely exercise the option to purchase the Additional Notes
as  of  June  28,  1996,  and if the entire $10,000,000 in principal amount of
notes  is  converted  into  Class  A  Common  Stock,  then the Company will be
obligated  to  issue  3,301,282  shares  of Class A Common Stock at an average
exercise  price of $3.03.  Such shares, if they had been issued as of June 30,
1996, would have represented approximately 32.2% of the total number of shares
of common stock outstanding and approximately 25.6% of the voting power of the
common stock.     

            In the opinion of management, the foregoing describes the material
terms and conditions relating to the Notes and the Additional Notes, including
the  Indenture,  purchase  agreement  and Registration Rights Agreement. These
documents  are  exhibits to the Company's Forms 8-K as of January 9, 1996, and
June 28, 1996, filed with the Securities and Exchange Commission.     

             Certain  financial  information  with  respect  to the Company is
incorporated  herein  by  reference.    See "Incorporation By Reference." Full
conversion of all notes would result in the Company saving $1,200,000 per year
in  interest  expense ($10,000,000 in principal amount of Notes and Additional

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<PAGE>

Notes  at  the  rate of 12% per annum). The effect of any such conversion upon
per share earnings or loss is not determinable.     

          The Nasdaq Stock Market has advised the Company that the issuance of
the  Notes  and  the  Additional  Notes is a single transaction which requires
shareholder  approval  and  that, if shareholder approval is not obtained, the
Company's Class A Common Stock could be delisted from the Nasdaq Stock Market.
While the Company does not agree with this position, management has determined
that  the  Company  should  use  all  reasonable efforts to obtain shareholder
approval.  In  the  unlikely  event shareholder approval is not obtained, then
management will contest the position taken by the Nasdaq Stock Market, attempt
to  renegotiate the terms relating to the Notes and/or the Additional Notes so
as  to  remove  the  transaction  from  the purview of the Nasdaq Stock Market
regulatory  requirements, or take other action to avoid delisting of its Class
A  Common Stock. In the event of such delisting, it is expected that the Class
A Common Stock thereafter would trade on the Nasdaq Small Cap Market.     

         THE BOARD OF DIRECTORS RECOMMENDS THAT THE SHAREHOLDERS VOTE IN FAVOR
OF  RATIFYING AND APPROVING THE PURCHASE AGREEMENT AND INDENTURE, AS AMENDED. 
    

                   PROPOSAL 3 - RATIFICATION OF APPOINTMENT
                 OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS

     The Board of Directors has selected Ehrhardt Keefe Steiner & Hottman P.C.
as  the  Company's  independent  public accountants for the fiscal year ending
December  31, 1996.  A representative of Ehrhardt Keefe Steiner & Hottman P.C.
will  be  present  at  the  Annual Meeting.  Such representative will have the
opportunity  to  make a statement if he desires to do so and will be available
to  respond to appropriate questions.  An affirmative vote by the holders of a
majority  of  the votes entitled to be cast at the Annual Meeting is necessary
to ratify the appointment of Ehrhardt Keefe Steiner & Hottman P.C.

     There  is  no  legal  requirement  for  submitting  this  proposal to the
Shareholders.    The  Board  of  Directors,  however,  believes  that it is of
sufficient  importance to seek ratification.  Whether the proposal is approved
or defeated, the Board of Directors may reconsider its appointment of Ehrhardt
Keefe Steiner & Hottman P.C.

     THE  BOARD OF DIRECTORS RECOMMENDS THAT THE SHAREHOLDERS VOTE IN FAVOR OF
RATIFYING  THE  APPOINTMENT  OF  EHRHARDT  KEEFE STEINER & HOTTMAN P.C. AS THE
COMPANY'S INDEPENDENT PUBLIC ACCOUNTANTS.

                   SUBMISSION OF PROPOSALS BY SHAREHOLDERS

     In  order  to  be eligible for inclusion in the Company's proxy statement
for  the  1997  annual  meeting of Shareholders, any proposal of a Shareholder
must  be  received by the Company at its principal offices in Denver, Colorado
by January 1,  1997.     

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<PAGE>

                              PROXY SOLICITATION

     In  addition to soliciting Proxies by mail, directors, executive officers
and  employees  of the Company, without receiving additional compensation, may
solicit  Proxies  by  telephone,  by telegram or in person.  Arrangements will
also  be  made  with  brokerage  firms  and  other  custodians,  nominees  and
fiduciaries  to  forward  solicitation  materials  to the beneficial owners of
shares  of  the  Class  A  Common  Stock  and  the Company will reimburse such
brokerage  firms and other custodians, nominees and fiduciaries for reasonable
out-of-pocket  expenses  incurred  by  them in connection with forwarding such
materials.

                                ANNUAL REPORT

     The Company will, upon written request and without charge, provide to any
person  solicited  hereunder  a  copy  of  the Company's Annual Report on Form
10-KSB,  as  amended,  for the year ended December 31, 1995, as filed with the
Securities  and Exchange Commission on April 1, 1996. The Company will provide
copies  of exhibits to the Form 10-KSB upon payment of a fee of $.03 per page,
which  is management's estimate of the Company's reasonable related expenses. 
Requests  should  be  addressed  to  the Corporate Secretary, at the principal
executive office of the Company, 370 17th Street, Suite 5060, Denver, Colorado
80202.

                                OTHER BUSINESS

     The  Board of Directors does not know of any business to be presented for
consideration  at the Annual Meeting other than that stated in the notice.  It
is  intended,  however,  that the persons authorized under the Board's proxies
may, in the absence of instructions to the contrary, vote or act in accordance
with  their judgment with respect to any other proposal properly presented for
action at such meeting.

                          INCORPORATION BY REFERENCE

     The  following  financial  information  with  respect  to  the Company is
incorporated  herein  by  reference  from  the  Company's  Annual  Report  to
Shareholders, which is being mailed to shareholders with this Proxy Statement:

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<PAGE>

  Consolidated Balance Sheets as of December 31, 1994 and 1995.

 Consolidated Statements of Operations, Statements of Stockholder's Equity and
Statements  of  Cash  Flows  for  the fiscal years ended December 31, 1994 and
1995.

 Management's  Discussion  and  Analysis of Financial Condition and Results of
Operations.

                     NOTICE TO BANKS, BROKER-DEALERS AND
                      VOTING TRUSTEES AND THEIR NOMINEES

     Please advise the Company whether other persons are the beneficial owners
of  the Shares for which proxies are being solicited from you, and, if so, the
number  of  copies  of this Proxy Statement and other soliciting materials you
wish  to  receive  in  order  to supply copies to the beneficial owners of the
Shares.

     IT  IS  IMPORTANT  THAT  PROXIES  BE  RETURNED  PROMPTLY.    THEREFORE,
SHAREHOLDERS,  WHETHER  OR  NOT  THEY  EXPECT  TO ATTEND THE ANNUAL MEETING IN
PERSON,  ARE  REQUESTED  TO COMPLETE, DATE AND SIGN THE ENCLOSED FORM OF PROXY
AND  RETURN  IT  PROMPTLY  IN  THE  ENVELOPE  PROVIDED  FOR  THAT PURPOSE.  BY
RETURNING  YOUR  PROXY  PROMPTLY YOU CAN HELP THE COMPANY AVOID THE EXPENSE OF
FOLLOW-UP MAILINGS TO ENSURE A QUORUM SO THAT THE ANNUAL MEETING CAN BE HELD. 
SHAREHOLDERS  WHO ATTEND THE ANNUAL MEETING MAY REVOKE A PRIOR PROXY IN PERSON
AS SET FORTH IN THIS PROXY STATEMENT.

                         BY ORDER OF THE BOARD OF DIRECTORS




                         Irwin L. Sandler, Secretary
                         Denver, Colorado
                         July  , 1996

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<PAGE>
                                    PROXY
                             MONACO FINANCE, INC.

                     THIS PROXY IS SOLICITED ON BEHALF OF
                          THE BOARD OF DIRECTORS OF
                             MONACO FINANCE, INC.


         The undersigned hereby appoints Morris Ginsburg and Irwin L. Sandler,
and  each  of  them,  as  proxies for the undersigned, each with full power of
appointment  and  substitution, and hereby authorizes them to represent and to
vote,  as  designated  below, all shares of the $0.01 par value Class A Common
Stock  of  Monaco  Finance,  Inc.  (the  "Company")  which  the undersigned is
entitled  to  vote  at the Annual Meeting of Shareholders of the Company to be
held  on  September  10,    1996  (the  "Meeting"),  or  at any postponements,
continuations or adjournments thereof.     

        This proxy when properly executed will be voted in the manner directed
herein  by the undersigned.  If no direction is made, this proxy will be voted
(i)  FOR  the  election  of  Messrs.  Ginsburg,  Sandler, O'Meara,  Caukin and
Ickovic  to  the  Board  of Directors of the Company, (ii) FOR the proposal to
ratify,  confirm and approve the Purchase Agreement and Indenture, as amended,
relating  to   up to $10,000,000 in principal amount of 12% Convertible Senior
Subordinated  Notes  due  2001,  (iii) FOR the proposal to ratify the Board of
Directors'  appointment  of  Ehrhardt  Keefe  Steiner  &  Hottman  P.C. as the
Company's  independent  public accountants for the fiscal year ending December
31,  1996,  and  (iv)  on  such  other matters as may properly come before the
Meeting.     

1.     Election of Directors

      ----FOR all nominees listed below           ----WITHHOLD AUTHORITY
          (except as marked to the                    to vote for all nominees
           contrary below)                            listed below

     Morris Ginsburg                              Irwin L. Sandler
     Brian M. O'Meara                                 David M. Ickovic     
     Craig L. Caukin                                     
     (Instruction:    To withhold authority to vote for any individual nominee
write that nominee's name on the space provided below.)

           -----------------------                -----------------------


           -----------------------                -----------------------


     2.         Proposal to consider, ratify, confirm and approve the Purchase
Agreement  and  Indenture,  as  amended,  relating  to  up  to $10,000,000  in
principal  amount  of  12%  Convertible  Senior  Subordinated  Notes  due 2001
("Notes") .     

               FOR          AGAINST          ABSTAIN

3.          Proposal to ratify the Board of Directors' appointment of Ehrhardt
Keefe  Steiner  &  Hottman  P.C.  to serve as the Company's independent public
accountants for the fiscal year ending December 31, 1996.

               FOR          AGAINST          ABSTAIN

4.     In their discretion, the proxies are authorized to vote upon such other
business  as  may  properly  come  before the Meeting or at any postponements,
continuations or adjournments thereof.

     Please  sign  exactly  as  your  name  appears hereon.  If a corporation,
please  sign in full corporate name by president or other authorized officer. 
If  a  partnership,  please  sign partnership name by authorized person.  When
signing as trustee, please give full title as such.

                                   Dated               , 1996



                                   --------------------
                                   Authorized Signature


                                   --------------------
                                   Title


Please  mark boxes /X/ in ink.  Sign, date and return this Proxy Card promptly
using the enclosed envelope.

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