NATIONWIDE VLI SEPARATE ACCOUNT 3
N-30D, 1995-09-07
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<PAGE>   1

                             [NATIONWIDE LOGO(R)]


                                 NATIONWIDE (R)

                                  VLI SEPARATE

                                   ACCOUNT-3
                               

                               SEMI-ANNUAL REPORT
                                       TO
                                CONTRACT OWNERS
                                 JUNE 30, 1995
                       
                       NATIONWIDE LIFE INSURANCE COMPANY

                          HOME OFFICE: COLUMBUS, OHIO




APO-2413-F (6/95)
<PAGE>   2

                              [NATIONWIDE LOGO(R)]

                      NATIONWIDE LIFE INSURANCE COMPANY
                  ONE NATIONWIDE PLAZA, COLUMBUS, OHIO 43216


                                   [PHOTO]



                             PRESIDENT'S MESSAGE


We are pleased to present the 1995 semi-annual report of the Nationwide VLI
Separate Account-3.

The first half of 1995 proved rewarding for both stock and bond fund investors.
During this period, stock funds as a group scored a gain of almost 17 percent
while bond funds were ahead by over 9 percent, as measured by Lipper Analytical
Services, Inc.

The economy slowed during the second quarter in deference to the Federal
Reserve's goal of a "soft landing". In early July the Fed trimmed the federal
funds rate 25 basis points, the first easing by the Fed in almost three years.
This move provided additional fuel to the markets in the current quarter.
Continued low inflation, favorable corporate earnings and slow but sustainable
economic growth should support further advances in the equity and fixed income
markets for the remainder of the year and into 1996.

We extend our thanks that you have selected our investment products to help you
meet your financial planning and retirement needs.



                                                /s/ Peter F. Frenzer

                                                Peter F. Frenzer, President


Nationwide(R) is a registered federal service mark of Nationwide Mutual 
  Insurance Company

                                      2


<PAGE>   3
<TABLE>

                                       NATIONWIDE VLI SEPARATE ACCOUNT-3
                           STATEMENT OF ASSETS, LIABILITIES AND CONTRACT OWNERS' EQUITY
                                                June 30, 1995
                                                 (UNAUDITED)
<CAPTION>
<S>                                                                             <C>
ASSETS:
Investments at market value:
   Nationwide SAT - Capital Appreciation Fund (NWCapApp)
        237,061 shares (cost $2,581,009) .......................................    $   2,823,395
   Nationwide SAT - Government Bond Fund (NWGvtBd) 
        129,038 shares (cost $1,421,401) .......................................        1,425,865
   Nationwide SAT - Money Market Fund (NWMyMkt) 
        556,777 shares (cost $556,777) .........................................          556,777
   Nationwide SAT - Total Return Fund (NWTotRet)                                   
        766,093 shares (cost $7,826,763) .......................................        8,503,633
   Neuberger & Berman Advisers Management Trust - Balanced Portfolio (NBBal)    
        64,066 shares (cost $956,991) ..........................................        1,051,327
   TCI Portfolios, Inc. - TCI Advantage (TCIAdv)                                
        118,161 shares (cost $630,581) .........................................          700,693
                                                                                    -------------
                Total assets ...................................................       15,061,690
ACCOUNTS PAYABLE................................................................              737
                                                                                    -------------
CONTRACT OWNERS' EQUITY ........................................................    $  15,060,953
                                                                                    =============
</TABLE>



<TABLE>
<CAPTION>                                          <C>             <C>              <C>
Contract owners' equity represented by:             UNITS          UNIT VALUE              
                                                   -------         ----------
   Nationwide SAT - Capital Appreciation Fund      224,665         $12.567376       $   2,823,450
   Nationwide SAT - Government Bond Fund           100,592          14.175062           1,425,898
   Nationwide SAT - Money Market Fund               48,554          11.447246             555,810
   Nationwide SAT - Total Return Fund              517,941          16.418447           8,503,787
   Neuberger & Berman Advisers Management
      Trust -  Balanced Portfolio                   78,967          13.313655           1,051,339
   TCI Portfolios, Inc. - TCI Advantage             30,372          12.383103             376,100
   TCI Portfolios, Inc. - TCI Advantage -
       Initial Funding by Depositor (note 1a)       25,000          12.982772             324,569
                                                   =======          =========       -------------
                                                                                    $  15,060,953
                                                                                    =============

</TABLE>

See accompanying notes to financial statements.
                                        
                                        3
<PAGE>   4
<TABLE>


                       NATIONWIDE VLI SEPARATE ACCOUNT-3
        STATEMENTS OF OPERATIONS AND CHANGES IN CONTRACT OWNERS' EQUITY
              SIX MONTH PERIODS ENDED JUNE 30, 1995, 1994 AND 1993
                                  (UNAUDITED)

<CAPTION>
                                                                1995          1994          1993
                                                             ----------    ----------    ----------

<S>                                                        <C>             <C>           <C>
INVESTMENT ACTIVITY:
   Reinvested capital gains and dividends                  $    229,606       144,981        30,034
                                                             ----------    ----------    ----------
   Gain (loss) on investments:
      Proceeds from redemptions of mutual fund shares           998,011     2,753,473     1,182,543
      Cost of mutual fund shares sold                          (967,008)   (2,729,611)   (1,175,916)
                                                             ----------    ----------    ----------
      Realized gain on investments                               31,003        23,862         6,627
      Change in unrealized gain (loss) on investments         1,513,088      (383,089)       33,925
                                                             ----------    ----------    ----------
          Net gain (loss) on investments                      1,544,091      (359,227)       40,552
                                                             ----------    ----------    ----------
                Net investment activity                       1,773,697      (214,246)       70,586
                                                             ----------    ----------    ----------

EQUITY TRANSACTIONS:
   Purchase payments received from contract owners            1,918,822     4,470,935     1,675,248
   Surrenders (note 2d)                                        (106,759)      (33,762)     (122,501)
   Death Benefits (note 4)                                      (10,991)      (16,283)            _
   Policy loans (net of repayments) (note 5)                   (136,713)      (33,177)        5,049
                                                             ----------    ----------    ----------
                Net equity transactions                       1,664,359     4,387,713     1,557,796
                                                             ----------    ----------    ----------

EXPENSES:
   Deductions for surrender charges (note 2d)                      (299)            _       (14,618)
   Redemptions to pay cost of insurance charges
      and administrative charges (notes 2b and 2c)             (983,343)   (1,151,728)     (364,101)
   Deductions for asset charges (note 3)                        (54,574)      (34,132)       (6,986)
                                                             ----------    ----------    ----------
                Total expenses                               (1,038,216)   (1,185,860)     (385,705)
                                                             ----------    ----------    ----------

NET CHANGE IN CONTRACT OWNERS' EQUITY                         2,399,840     2,987,607     1,242,677
CONTRACT OWNERS' EQUITY BEGINNING OF PERIOD                  12,661,113     7,313,397     1,536,925
                                                             ----------    ----------    ----------
CONTRACT OWNERS' EQUITY END OF PERIOD                      $ 15,060,953    10,301,004     2,779,602
                                                             ==========    ==========    ==========
</TABLE>
See accompanying notes to financial statements.

                                        4
<PAGE>   5


                       NATIONWIDE VLI SEPARATE ACCOUNT-3

                         NOTES TO FINANCIAL STATEMENTS

                          JUNE 30, 1995, 1994 AND 1993

                                  (UNAUDITED)

(1)   SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
   
   (a)  Organization

    The Nationwide VLI Separate Account-3 (the Account) was established 
pursuant to a resolution of the Board of Directors of Nationwide Life Insurance
Company (the Company) on August 8, 1984. The Account has been registered as a
unit investment trust under the Investment Company Act of 1940. On August 21,
1991, the Company (Depositor) transferred to the Account 50,000 shares of TCI
Portfolios, Inc.-TCI Advantage, for which it was credited with 25,000
accumulation units. The value of the accumulation units purchased by the 
Company on August 21, 1991 was $250,000.  

   (b)  The Contracts

    Flexible premium life insurance contracts with a front-end sales load, a 
surrender charge and certain other fees have been purchased. See note 2 for a
discussion of policy charges.  

    Contract owners may invest in the following funds: 

    Funds of the Nationwide Separate Account Trust (Nationwide SAT) (managed 
    for a fee by an affiliated investment adviser); 

        Nationwide SAT - Capital Appreciation Fund (NWCapApp) 
        Nationwide SAT - Government Bond Fund (NWGvtBd)
        Nationwide SAT - Money Market Fund (NWMyMkt) 
        Nationwide SAT - Total Return Fund (NWTotRet) 
        
    Neuberger & Berman Advisers Management Trust - Balanced Portfolio (NBBal) 
        
    TCI Portfolios, Inc. - TCI Advantage (TCIAdv) 
        
    At June 30, 1995, contract owners have invested in all of the above funds.
The contract owners' equity is affected by the investment results of each fund 
and certain policy charges (see note 2). The accompanying financial statements
include only contract owners' purchase payments pertaining to the variable 
portions of their contracts and exclude any purchase payments for fixed dollar 
benefits, the latter being included in the accounts of the Company.  

    (c)  Security Valuation, Transactions and Related Investment Income 

     The market value of investments is based on the closing bid prices at 
June 30, 1995. The cost of investments sold is determined on a specific 
identification basis. Investment transactions are accounted for on the trade 
date (date the order to buy or sell is executed) and dividend income is 
recorded on the ex-dividend date.  

    (d)  Federal Income Taxes

        Operations of the Account form a part of, and are  taxed with,
operations of the Company, which is taxed as a life insurance  company under
the provisions of the Internal Revenue Code.  

     The Company does not provide for income taxes within the Account. Taxes 
are the responsibility of the contract owner upon termination or withdrawal.  

(2)     POLICY CHARGES 

    (a)   Deductions from Premium 

     On flexible premium life insurance contracts, the Company deducts a charge
for state premium taxes equal to 2.5% of all premiums received to cover the
payment of these premium taxes. Additionally, the Company deducts a front-end 
sales load of up to 3.5% from each premium payment received. The Company may 
at its sole discretion reduce this sales loading.

    (b)   Cost of Insurance 

     A cost of insurance charge is assessed monthly against each contract. The
amount of the charge is based upon age, sex, rate class and net amount at risk
(death benefit less total contract value). 

                                      5
<PAGE>   6


   (c)   Administrative Charges

     For flexible premium contracts, the Company currently deducts a monthly
administrative charge of $25 during the first policy year and $5 per month
thereafter (may deduct up to $7.50, maximum) to recover policy maintenance,
accounting, record keeping and other administrative expenses. Additionally, the
Company deducts an increase charge of $2.04 per year per $1,000 applied to any
increase in the specified amount during the first 12 months after the increase
becomes effective.  

     The above charges are assessed against each contract by liquidating units.

   (d)   Surrenders 

     Policy surrenders result in a redemption of the contract  value from
the Separate Account and payment of the surrender proceeds to the contract
owner or designee. The surrender proceeds consist of the contract value, less
any outstanding policy loans, and less a surrender charge, if applicable. The
amount of the charge is based upon a specified percentage of the initial
surrender charge which varies by issue age, sex and rate class. For flexible
premium contracts, the charge is 100% of the initial surrender charge in the
first year, declining to 30% of the initial surrender charge in the ninth 
year. 

     No surrender charge is assessed on any contract surrendered after the 
ninth year.  

     The Company may waive the surrender charge for certain contracts in which
the sales expenses normally associated with the distribution of a contract are
not incurred.   

(3)   ASSET CHARGES 

     The Company deducts a charge equal to an annual rate of.80%, with certain 
exceptions, to cover mortality and expense risk charges related to operations. 
This charge is assessed through the unit value calculation.  

(4)   DEATH BENEFITS 

     Death benefits result in a redemption of the contract value from the 
Separate Account and payment of the death benefit proceeds, less any 
outstanding policy loans and policy charges, to the legal beneficiary. The 
excess of the death benefit proceeds over the contract value on the date of 
death is paid by the Company's general account.  

(5)   POLICY LOANS (NET OF REPAYMENTS) 

     Contract provisions allow contract owners to borrow 90% of a policy's cash
surrender value. The contract is charged 6% on the outstanding loan and is due
and payable in advance on the policy anniversary. 

     At the time the loan is granted, the amount of the loan plus interest, if 
any, is transferred from the Account to the Company's general account as 
collateral for the outstanding loan. Collateral amounts in the general account 
are credited with the stated rate of interest in effect at the time the loan 
is made, subject to a guaranteed minimum rate. Interest credited is paid by 
the Company's general account to the Account. Loan repayments result in a 
transfer of collateral back to the Account.  

(6)   SCHEDULE I 
      
     Schedule I presents the components of the change in the unit values, which 
are the basis for contract owners' equity. This schedule is presented in the 
following format: 

        *   Beginning unit value - Jan. 1 
        *   Reinvested capital gains and dividends 
            (This amount reflects the increase in the unit value due to capital 
            gains and dividend distributions from the underlying mutual funds.) 
        *   Unrealized gain (loss) 
            (This amount reflects the increase (decrease) in the unit value 
            resulting from the market appreciation (depreciation) of the fund.) 
        *   Asset charges 
            (This amount reflects the decrease in the unit value due to the 
            charges discussed in note 3.) 
        *   Ending unit value - June 30 
        *   Percentage increase (decrease) in unit value.

                                        6
<PAGE>   7

<TABLE>


                                                 NATIONWIDE VLI SEPARATE ACCOUNT-3                                      Schedule I

                                                SCHEDULES OF CHANGES IN UNIT VALUE

                                       SIX MONTH PERIODS ENDED JUNE 30, 1995, 1994 AND 1993

                                                            (UNAUDITED)

<CAPTION>
<S>                                 <C>           <C>           <C>           <C>           <C>            <C>           <C>
                                     NWCapApp      NWGvtBd       NWMyMkt       NWTotRet       NBBal         TCIAdv        TCIAdv+
                                    ----------    ---------     ---------     ---------     ---------      ---------     ---------
1995
  Beginning unit value - Jan. 1     $11.465403    12.720514     11.176411     14.205723     11.531273      11.321934     11.822996
- ----------------------------------------------------------------------------------------------------------------------------------
  Reinvested capital
    gains and dividends                .110173      .438811       .316243       .219815       .293664        .176395       .184730
- ----------------------------------------------------------------------------------------------------------------------------------
  Unrealized gain (loss)              1.039681     1.069274       .000000      2.053852      1.537987        .931473       .975046
- ----------------------------------------------------------------------------------------------------------------------------------
  Asset charges                       (.047881)    (.053537)     (.045408)     (.060943)     (.049269)      (.046699)      .000000
- ----------------------------------------------------------------------------------------------------------------------------------
  Ending unit value - June 30       $12.567376    14.175062     11.447246     16.418447     13.313655      12.383103     12.982772
- ----------------------------------------------------------------------------------------------------------------------------------
  Percentage increase
    (decrease) in
    unit value*                         10%          11%            2%           16%            15%             9%          10%
==================================================================================================================================

1994
  Beginning unit value - Jan.1      $11.662121    13.250482     10.845265     14.167308     12.027618      11.295721     11.701906
- ----------------------------------------------------------------------------------------------------------------------------------
  Reinvested capital
    gains and dividends                .072792      .396083       .171513       .175370       .469287        .128749       .133775
- ----------------------------------------------------------------------------------------------------------------------------------
  Unrealized gain (loss)              (.654655)    (.921057)      .000000      (.208324)    (1.303131)      (.304481)     (.316874)
- ----------------------------------------------------------------------------------------------------------------------------------
  Asset charges                       (.045583)    (.051463)     (.043483)     (.056410)     (.047045)      (.045033)      .000000
- ----------------------------------------------------------------------------------------------------------------------------------
  Ending unit value - June 30       $11.034675    12.674045     10.973295     14.077944     11.146729      11.074956     11.518807
- ----------------------------------------------------------------------------------------------------------------------------------
  Percentage increase
    (decrease) in
    unit value*                         (5)%         (4)%           1%           (1)%           (7)%           (2)%         (2)%
==================================================================================================================================

1993
  Beginning unit value - Jan. 1     $10.725293    12.196370     10.639809     12.875439     11.389202      10.657984     10.953160
- ----------------------------------------------------------------------------------------------------------------------------------
  Reinvested capital
    gains and dividends                .081943      .387141       .145196       .156513       .175648        .104077       .107273
- ----------------------------------------------------------------------------------------------------------------------------------
  Unrealized gain (loss)              (.020854)     .504522       .000000       .558380      (.069895)       .281009       .289584
- ----------------------------------------------------------------------------------------------------------------------------------
  Asset charges                       (.042312)    (.050272)     (.042642)     (.052349)     (.044977)      (.042757)      .000000
- ----------------------------------------------------------------------------------------------------------------------------------
  Ending unit value - June 30       $10.744070    13.037761     10.742363     13.537983     11.449978      11.000313     11.350017
- ----------------------------------------------------------------------------------------------------------------------------------
  Percentage increase
    (decrease) in
    unit value*                         0%            7%            1%            5%            1%              3%            4%
==================================================================================================================================
* This is not an annualized rate of return as it is the change for a six month period and asset charges do not include the policy 
  charges discussed in note 2.
+ For Depositor, see note 1a.
</TABLE>
                                       7
<PAGE>   8
NATIONWIDE LIFE INSURANCE COMPANY                                   BULK RATE
HOME OFFICE: ONE NATIONWIDE PLAZA * COLUMBUS, OHIO 43215-2220      U.S. POSTAGE
                                                                     P A I D
                                                                  COLUMBUS, OHIO
                                                                  PERMIT NO. 521


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