NATIONWIDE VLI SEPARATE ACCOUNT 3
N-30D, 1996-09-09
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<PAGE>   1
                               [NATIONWIDE LOGO]



                                 NATIONWIDE(R)
                                  VLI SEPARATE
                                   ACCOUNT-3

                                            


                               SEMI-ANNUAL REPORT

                                       TO

                                CONTRACT OWNERS

                                 JUNE 30, 1996

                                        
                       NATIONWIDE LIFE INSURANCE COMPANY
                          HOME OFFICE: COLUMBUS, OHIO

APO-2413-H (6/96)

<PAGE>   2
                               [NATIONWIDE LOGO]
                                        
                       NATIONWIDE LIFE INSURANCE COMPANY
                   ONE NATIONWIDE PLAZA, COLUMBUS, OHIO 43215



                                    [PHOTO]



                              PRESIDENT'S MESSAGE

We are pleased to present the 1996 semi-annual report of the Nationwide VLI
Separate Account-3.

Equity investments provided a respectable return for the first half of 1996 with
the major market indices holding comfortably in double digits. Fixed-income
investments, however, did not perform as well with the average bond fund showing
slightly negative performance for the period. This was due to rising interest
rates and lingering inflation fears.

The U.S. economy showed signs of increasing strength during the first half of
the year. The question remains: will growth fall back to the perceived
inflation-free path by itself or will the Federal Reserve have to step in and
enforce moderation? Recent economic statistics, such as the July unemployment
report, point in the direction of some moderation. Also, fierce competition in
all consumer-goods markets make inflationary price increases very difficult. One
way or the other, we expect slower economic growth in the near future.

Financial assets will remain the preferred individual investment option because
they will continue providing security, liquidity, and income and growth.

We appreciate your confidence in the Nationwide Insurance Enterprise and in our
life and annuity products. You have our assurance that your personal
satisfaction with our products and service is our highest priority.



                              /s/ Joseph J. Gasper


                          Joseph J. Gasper, President

                                       3
<PAGE>   3


                       NATIONWIDE VLI SEPARATE ACCOUNT-3

          STATEMENT OF ASSETS, LIABILITIES AND CONTRACT OWNERS' EQUITY

                                 JUNE 30, 1996
                                  (UNAUDITED)

<TABLE>
<S>                                                                      <C>        
Assets:
   Investments at market value:

      The Dreyfus Socially Responsible Growth Fund, Inc. (DrySRGro)
         1,264 shares (cost $21,678) .................................   $    23,823

      Dreyfus Stock Index Fund (DryStkIx)
         7,893 shares (cost $131,855) ................................       147,764

      Fidelity VIP - Equity-Income Portfolio (FidVIPEI)
         9,065 shares (cost $172,146) ................................       176,585

      Fidelity VIP - Growth Portfolio (FidVIPGr)
         7,914 shares (cost $232,999) ................................       237,890

      Fidelity VIP - High Income Portfolio (FidVIPHI)
         2,056 shares (cost $23,837) .................................        24,219

      Fidelity VIP - Overseas Portfolio (FidVIPOv)
         844 shares (cost $14,154) ...................................        15,090

      Fidelity VIP-II - Asset Manager Portfolio (FidVIPAM)
         4,662 shares (cost $69,814) .................................        72,869

      Fidelity VIP-II - Contrafund Portfolio (FidVIPCon)
         5,022 shares (cost $70,189) .................................        74,223

      Nationwide SAT - Capital Appreciation Fund (NSATCapAp)
         259,940 shares (cost $2,975,110) ............................     3,831,513

      Nationwide SAT - Government Bond Fund (NSATGvtBd)
         137,066 shares (cost $1,499,777) ............................     1,484,430

      Nationwide SAT - Money Market Fund (NSATMyMkt)
         383,939 shares (cost $383,939) ..............................       383,939

      Nationwide SAT - Small Company Fund (NSATSmCo)
         1,623 shares (cost $20,788) .................................        21,748

      Nationwide SAT - Total Return Fund (NSATTotRe)
         894,541 shares (cost $9,432,044) ............................    11,092,303

      Neuberger & Berman - Balanced Portfolio (NBAMTBal)
         78,553 shares (cost $1,199,170) .............................     1,205,781

      Neuberger & Berman - Growth Portfolio (NBAMTGro)
         2,187 shares (cost $56,991) .................................        54,637

      Neuberger & Berman - Limited Maturity Bond Portfolio (NBAMTLMat)
         658 shares (cost $9,278) ....................................         8,888

      Neuberger & Berman - Partners Portfolio (NBAMTPart)
         1,656 shares (cost $21,240) .................................        23,660

      Oppenheimer - Bond Fund (OppBdFd)
         203 shares (cost $2,379) ....................................         2,316

      Oppenheimer - Global Securities Fund (OppGlSec)
         1,245 shares (cost $19,558) .................................        20,225

      Oppenheimer - Multiple Strategies Fund (OppMult)
         205 shares (cost $2,976) ....................................         3,017
</TABLE>


                                       4
<PAGE>   4


<TABLE>
<S>                                                                                <C>   
      Strong VIF - Strong Discovery Fund II (StDisc2)
         1,024 shares (cost $12,703) ......................................        10,873

      Strong VIF - Strong International Stock Fund II (StIntStk2)
         637 shares (cost $7,254) .........................................         7,366

      Strong VIF - Strong Special Fund II (StSpec2)
         2,491 shares (cost $42,132) ......................................        43,648

      TCI Portfolios - TCI Advantage (TCIAdv)
         125,106 shares (cost $681,040) ...................................       753,136

      TCI Portfolios - TCI Balanced (TCIBal)
         1,112 shares (cost $7,761) .......................................         7,907

      TCI Portfolios - TCI Growth (TCIGro)
         5,648 shares (cost $66,380) ......................................        61,285

      TCI Portfolios - TCI International (TCIInt)
         3,630 shares (cost $20,012) ......................................        20,290

      Van Eck - Gold and Natural Resources Fund (VEGoldNR)
         1,956 shares (cost $32,237) ......................................        30,610

      Van Eck - Worldwide Bond Fund (VEWrldBd)
         62 shares (cost $686) ............................................           659

      Van Kampen American Capital - Real Estate Securities Fund (VKACRESec)
         79 shares (cost $859) ............................................           924

      Warburg Pincus - International Equity Portfolio (WPIntEq)
         1,763 shares (cost $19,920) ......................................        20,642

      Warburg Pincus - Small Company Growth Portfolio (WPSmCoGr)
         3,476 shares (cost $41,354) ......................................        49,635
                                                                               ----------
               Total investments ..........................................    19,911,895

   Accounts receivable ....................................................         1,099
                                                                               ----------
            Total Assets ..................................................    19,912,994
                                                                               ==========
CONTRACT OWNERS' EQUITY ...................................................   $19,912,994
                                                                               ==========
</TABLE>

                                       5
<PAGE>   5


Contract owners' equity represented by:
<TABLE>
<CAPTION>
                                                               UNITS     UNIT VALUE              
                                                             ---------  ------------
<S>                                                            <C>       <C>          <C>        
   The Dreyfus Socially Responsible Growth Fund, Inc. ......     1,525   $15.620864   $    23,822

   Dreyfus Stock Index Fund ................................     9,793    15.087986       147,757

   Fidelity VIP - Equity-Income Portfolio ..................     7,538    23.424312       176,572

   Fidelity VIP - Growth Portfolio .........................    10,148    23.442894       237,898

   Fidelity VIP - High Income Portfolio ....................     1,087    22.284936        24,224

   Fidelity VIP - Overseas Portfolio .......................     1,032    14.603161        15,070

   Fidelity VIP-II - Asset Manager Portfolio ...............     4,324    16.843096        72,830

   Fidelity VIP-II - Contrafund Portfolio ..................     6,202    11.969216        74,233

   Nationwide SAT - Capital Appreciation Fund ..............   237,185    16.156308     3,832,034

   Nationwide SAT - Government Bond Fund ...................   101,098    14.683688     1,484,491

   Nationwide SAT - Money Market Fund ......................    32,105    11.960484       383,991

   Nationwide SAT - Small Company Fund .....................     1,629    13.370817        21,781

   Nationwide SAT - Total Return Fund ......................   563,939    19.669875    11,092,610

   Neuberger & Berman - Balanced Portfolio .................    82,972    14.532745     1,205,811

   Neuberger & Berman - Growth Portfolio ...................     3,250    16.813980        54,645

   Neuberger & Berman - Limited Maturity Bond Portfolio ....       679    13.083551         8,884

   Neuberger & Berman - Partners Portfolio .................     1,555    15.209561        23,651

   Oppenheimer - Bond Fund .................................       154    15.054812         2,318

   Oppenheimer - Global Securities Fund ....................     1,625    12.446692        20,226

   Oppenheimer - Multiple Strategies Fund ..................       178    17.026933         3,031

   Strong VIF - Strong Discovery Fund II ...................       678    16.069822        10,895

   Strong VIF - Strong International Stock Fund II .........       647    11.567221         7,484

   Strong VIF - Strong Special Fund II .....................     2,221    19.667084        43,681

   TCI Portfolios - TCI Advantage ..........................    29,153    13.552588       395,099

   TCI Portfolios - TCI Advantage (Depositor) ..............    25,000    14.322518       358,063

   TCI Portfolios - TCI Balanced ...........................       572    13.783329         7,884

   TCI Portfolios - TCI Growth .............................     3,754    16.306742        61,216

   TCI Portfolios - TCI International ......................     1,811    11.198083        20,280

   Van Eck - Gold and Natural Resources Fund ...............     1,781    17.184146        30,605

   Van Eck - Worldwide Bond Fund ...........................        51    12.924410           659

   Van Kampen American Capital - Real Estate Securities Fund        81    11.658620           944

   Warburg Pincus - International Equity Portfolio .........     1,764    11.704777        20,647

   Warburg Pincus - Small Company Growth Portfolio .........     3,505    14.167737        49,658
                                                               =======    =========    ----------          
                                                                                      $19,912,994
                                                                                       ==========
</TABLE>







See accompanying notes to financial statements.

                                       6
<PAGE>   6


                       NATIONWIDE VLI SEPARATE ACCOUNT-3

        STATEMENTS OF OPERATIONS AND CHANGES IN CONTRACT OWNERS' EQUITY

              SIX MONTH PERIODS ENDED JUNE 30, 1996, 1995 AND 1994
                                  (UNAUDITED)

<TABLE>
<CAPTION>
                                                              1996            1995           1994
                                                         -----------    -----------    -----------  
<S>                                                     <C>                 <C>            <C>    
INVESTMENT ACTIVITY:
   Reinvested capital gains and dividends ...........   $    459,814        229,606        144,981
                                                         -----------    -----------    -----------  
   Gain (loss) on investments:
      Proceeds from redemptions of mutual fund shares        857,865        998,011      2,753,473
      Cost of mutual fund shares sold ...............       (764,127)      (967,008)    (2,729,611)
                                                         -----------    -----------    -----------  
      Realized gain (loss) on investments ...........         93,738         31,003         23,862
      Change in unrealized gain (loss) on investments        770,146      1,513,088       (383,089)
                                                         -----------    -----------    -----------  
         Net gain (loss) on investments .............        863,884      1,544,091       (359,227)
                                                         -----------    -----------    -----------  
            Net investment activity .................      1,323,698      1,773,697       (214,246)
                                                         -----------    -----------    -----------  

EQUITY TRANSACTIONS:
   Purchase payments received from contract owners ..      2,475,606      1,918,822      4,470,935
   Surrenders (note 2d) .............................       (185,923)      (106,759)       (33,762)
   Death Benefits (note 4) ..........................           (967)       (10,991)       (16,283)
   Policy loans (net of repayments) (note 5) ........       (422,352)      (136,713)       (33,177)
                                                         -----------    -----------    -----------  
            Net equity transactions .................      1,866,364      1,664,359      4,387,713
                                                         -----------    -----------    -----------  

EXPENSES:
   Deductions for surrender charges (note 2d) .......        (41,427)          (299)            --
   Redemptions to pay cost of insurance charges
      and administrative charges (notes 2b and 2c) ..     (1,065,013)      (983,343)    (1,151,728)
   Deductions for asset charges (note 3) ............        (75,021)       (54,574)       (34,132)
                                                         -----------    -----------    -----------  
            Total expenses ..........................     (1,181,461)    (1,038,216)    (1,185,860)
                                                         -----------    -----------    -----------  


NET CHANGE IN CONTRACT OWNERS' EQUITY ...............      2,008,601      2,399,840      2,987,607
CONTRACT OWNERS' EQUITY BEGINNING OF PERIOD .........     17,904,393     12,661,113      7,313,397
                                                         -----------    -----------    -----------  
CONTRACT OWNERS' EQUITY END OF PERIOD ...............   $ 19,912,994     15,060,953     10,301,004
                                                         ===========    ===========    ===========  
</TABLE>















See accompanying notes to financial statements.

                                       7
<PAGE>   7


                       NATIONWIDE VLI SEPARATE ACCOUNT-3

                         NOTES TO FINANCIAL STATEMENTS

                          JUNE 30, 1996, 1995 AND 1994
                                  (UNAUDITED)

(1) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

   (a) Organization and Nature of Operations

      The Nationwide VLISeparate Account-3 (the Account) was established
pursuant to a resolution of the Board of Directors of Nationwide Life Insurance
Company (the Company) on August 8, 1984. The Account has been registered as a
unit investment trust under the Investment Company Act of 1940. On August 21,
1991, the Company (Depositor) transferred to the Account 50,000 shares of TCI
Portfolios, Inc. - TCI Advantage, for which it was credited with 25,000
accumulation units. The value of the accumulation units purchased by the Company
on August 21, 1991 was $250,000.

      The Company offers Modified Single Premium and Flexible Premium Variable
Life Insurance Policies through the Account.  The primary  distribution for the
contracts is through Company Agents; however, other distributors may be
utilized..

   (b) The Contracts

      Only contracts with a front-end sales load, a surrender charge and certain
other fees have been purchased. See note 2 for a discussion of policy charges
and note 3 for asset charges.

      Contract owners may invest in the following funds:

      The Dreyfus Socially Responsible Growth Fund, Inc. (DrySRGro)

      Dreyfus Stock Index Fund (DryStkIx)(formerly Dreyfus Life and Annuity 
        Index Fund, Inc. (DLAI))

      Portfolios of the Fidelity Variable Insurance Products Fund (Fidelity 
        VIP);
         Fidelity VIP - Equity-Income Portfolio (FidVIPEI)
         Fidelity VIP - Growth Portfolio (FidVIPGr)
         Fidelity VIP - High Income Portfolio (FidVIPHI)
         Fidelity VIP - Overseas Portfolio (FidVIPOv)

      Portfolios of the Fidelity Variable Insurance Products Fund II (Fidelity
        VIP-II);
         Fidelity VIP-II - Asset Manager Portfolio (FidVIPAM)
         Fidelity VIP-II - Contrafund Portfolio (FidVIPCon)

      Funds of the Nationwide Separate Account Trust (Nationwide SAT) (managed
        for a fee by an affiliated investment advisor);
         Nationwide SAT - Capital Appreciation Fund (NSATCapAp)
         Nationwide SAT - Government Bond Fund (NSATGvtBd)
         Nationwide SAT - Money Market Fund (NSATMyMkt)
         Nationwide SAT - Small Company Fund (NSATSmCo)
         Nationwide SAT - Total Return Fund (NSATTotRe)

      Portfolios of the Neuberger & Berman Advisers Management Trust 
        (Neuberger & Berman);
         Neuberger & Berman - Balanced Portfolio (NBAMTBal)
         Neuberger & Berman - Growth Portfolio (NBAMTGro)
         Neuberger & Berman - Limited Maturity Bond Portfolio (NBAMTLMat)
         Neuberger & Berman - Partners Portfolio (NBAMTPart)

      Funds of the Oppenheimer Variable Account Funds (Oppenheimer);
         Oppenheimer - Bond Fund (OppBdFd)
         Oppenheimer - Global Securities Fund (OppGlSec)
         Oppenheimer - Multiple Strategies Fund (OppMult)

      Funds of the Strong Variable Insurance Funds (Strong VIF);
         Strong VIF - Strong Discovery Fund II (StDisc2)
         Strong VIF - Strong International Stock Fund II (StIntStk2)
         Strong VIF - Strong Special Fund II (StSpec2)

                                        
                                       8
<PAGE>   8


      Portfolios of the TCI Portfolios, Inc. (TCI Portfolios);
         TCI Portfolios - TCI Advantage (TCIAdv)
         TCI Portfolios - TCI Balanced (TCIBal)
         TCI Portfolios - TCI Growth (TCIGro)
         TCI Portfolios - TCI International (TCIInt)

      Funds of the Van Eck Worldwide Insurance Trust (Van Eck) (formerly Van
      Eck Investment Trust);
         Van Eck - Gold and Natural Resources Fund (VEGoldNR)
         Van Eck - Worldwide Bond Fund (VEWrldBd) (formerly Van Eck - Global
         Bond Fund (VEGlobBd))

      Fund of the Van Kampen American Capital Life Investment Trust (Van 
      Kampen American Capital);
         Van Kampen American Capital - Real Estate Securities Fund (VKACRESec)

      Portfolios of the Warburg Pincus Trust (Warburg Pincus);
         Warburg Pincus - International Equity Portfolio (WPIntEq)
         Warburg Pincus - Small Company Growth Portfolio (WPSmCoGr)

      At June 30, 1996, contract owners have invested in all of the above funds.
The contract owners' equity is affected by the investment results of each fund,
equity transactions by contract owners and certain policy charges (see notes 2
and 3). The accompanying financial statements include only contract owners'
purchase payments pertaining to the variable portions of their contracts and
exclude any purchase payments for fixed dollar benefits, the latter being
included in the accounts of the Company.

   (c) Security Valuation, Transactions and Related Investment Income

      The market value of the underlying mutual funds is based on the closing
net asset value per share at June 30, 1996. The cost of investments sold is
determined on the specific identification basis. Investment transactions are
accounted for on the trade date (date the order to buy or sell is executed) and
dividend income is recorded on the ex-dividend date.

   (d) Federal Income Taxes

      Operations of the Account form a part of, and are taxed with, operations
of the Company, which is taxed as a life insurance company under the provisions
of the Internal Revenue Code.

      The Company does not provide for income taxes within the Account. Taxes
are the responsibility of the contract owner upon termination or withdrawal.

   (e)   Use of Estimates in the Preparation of Financial Statements

      The preparation of financial statements in conformity with generally
accepted accounting principles may require management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities, if any, at the date of the
financial statements and the reported amounts of revenues and expenses during
the reporting period. Actual results could differ from those estimates.

(2) POLICY CHANGES

   (a)      Deductions from Premium

      On flexible premium life insurance contracts, the Company deducts a charge
for state premium taxes equal to 2.5% of all premiums received to cover the
payment of these premium taxes. Additionally, the Company deducts a front-end
sales load of up to 3.5% from each premium payment received. The Company may at
its sole discretion reduce this sales loading.

   (b)      Cost of Insurance

      A cost of insurance charge is assessed monthly against each contract. The
amount of the charge is based upon age, sex, rate class and net amount at risk
(death benefit less total contract value).

   (c)      Administrative Charges

      For flexible premium contracts, the Company currently deducts a monthly
administrative charge of $25 during the first policy year and $5 per month
thereafter (may deduct up to $7.50, maximum) to recover policy maintenance,
accounting, record keeping and other administrative expenses. Additionally, the
Company deducts an increase charge of $2.04 per year per $1,000 applied to any
increase in the specified amount during the first 12 months after the increase
becomes effective.

      The above charges are assessed against each contract by liquidating units.

                                        
                                       9
<PAGE>   9


   (d)   Surrenders

      Policy surrenders result in a redemption of the contract value from the
Separate Account and payment of the surrender proceeds to the contract owner or
designee. The surrender proceeds consist of the contract value, less any
outstanding policy loans, and less a surrender charge, if applicable. The amount
of the charge is based upon a specified percentage of the initial surrender
charge which varies by issue age, sex and rate class. For flexible premium
contracts, the charge is 100% of the initial surrender charge in the first year,
declining to 30% of the initial surrender charge in the ninth year.

      No surrender charge is assessed on any contract surrendered after the
ninth year.

      The Company may waive the surrender charge for certain contracts in which
the sales expenses normally associated with the distribution of a contract are
not incurred. No charges were deducted from the initial funding, or from
earnings thereon.

(3) ASSET CHARGES

      The Company deducts a charge equal to an annual rate of .80%, with certain
exceptions, to cover mortality and expense risk charges related to operations.
This charge is assessed through the unit value calculation.

(4) DEATH BENEFITS

      Death benefits result in a redemption of the contract value from the
Separate Account and payment of the death benefit proceeds, less any outstanding
policy loans and policy charges, to the legal beneficiary. The excess of the
death benefit proceeds over the contract value on the date of death is paid by
the Company's general account.

(5) POLICY LOANS (NET OF REPAYMENTS)

      Contract provisions allow contract owners to borrow 90% of a policy's cash
surrender value. The contract is charged 6% on the outstanding loan and is due
and payable in advance on the policy anniversary.

      At the time the loan is granted, the amount of the loan plus interest, if
any, is transferred from the Account to the Company's general account as
collateral for the outstanding loan. Collateral amounts in the general account
are credited with the stated rate of interest in effect at the time the loan is
made, subject to a guaranteed minimum rate. Interest credited is paid by the
Company's general account to the Account. Loan repayments result in a transfer
of collateral back to the Account.

(6) SCHEDULE I

      Schedule I presents the components of the change in the unit values, which
are the basis for contract owners' equity. This schedule is presented in the
following format:

            -  Beginning unit value - Jan. 1

            -  Reinvested capital gains and dividends
               (This amount reflects the increase in the unit value due to
               capital gains and dividend distributions from the underlying
               mutual funds.)

            -  Unrealized gain (loss)
               (This amount reflects the increase (decrease) in the unit value
               resulting from the market appreciation (depreciation) of the
               underlying mutual funds.)

            -  Asset charges
               (This amount reflects the decrease in the unit value due to the
               charge discussed in note 3.)

            -  Ending unit value - June 30

            -  Percentage increase (decrease) in unit value.

                                       10
<PAGE>   10


                                                                      SCHEDULE I
                        NATIONWIDE VLI SEPARATE ACCOUNT-3

                       SCHEDULES OF CHANGES IN UNIT VALUE

              SIX MONTH PERIODS ENDED JUNE 30, 1996, 1995 AND 1994
                                   (UNAUDITED)



<TABLE>
<CAPTION>
                                      DRYSRGRO      DRYSTKIX      FIDVIPEI      FIDVIPGR     FIDVIPHI      FIDVIPOV      FIDVIPAM  
<S>                                <C>            <C>           <C>           <C>          <C>           <C>           <C>         
1996
   Beginning unit value - Jan. 1   $14.401809     13.775382     22.215745     21.256059    20.852993     13.645033     15.982529   
- -----------------------------------------------------------------------------------------------------------------------------------
   Reinvested capital gains
     and dividends                    .000000       .152111      1.025291      1.527554     1.902180       .335875      1.051899   
- -----------------------------------------------------------------------------------------------------------------------------------
   Unrealized gain (loss)            1.279416      1.217898       .274656       .748227     (.384502)      .678251      (.126389)  
- -----------------------------------------------------------------------------------------------------------------------------------
   Asset charges                     (.060361)     (.057405)     (.091380)     (.088946)    (.085735)     (.055998)     (.064943)  
- -----------------------------------------------------------------------------------------------------------------------------------
   Ending unit value - June 30     $15.620864     15.087986     23.424312     23.442894    22.284936     14.603161     16.843096   
- -----------------------------------------------------------------------------------------------------------------------------------
   Percentage increase (decrease)
     in unit value*                         8%           10%            5%           10%           7%            7%            5%  
===================================================================================================================================

1995
   Beginning unit value - Jan. 1            **            **            **            **           **            **            **  
- -----------------------------------------------------------------------------------------------------------------------------------
   Reinvested capital gains
     and dividends
- -----------------------------------------------------------------------------------------------------------------------------------
   Unrealized gain (loss)
- -----------------------------------------------------------------------------------------------------------------------------------
   Asset charges
- -----------------------------------------------------------------------------------------------------------------------------------
   Ending unit value - June 30
- -----------------------------------------------------------------------------------------------------------------------------------
   Percentage increase (decrease)
     in unit value*
===================================================================================================================================

1994
   Beginning unit value - Jan. 1            **            **            **            **           **            **            **  
- -----------------------------------------------------------------------------------------------------------------------------------
   Reinvested capital gains
     and dividends
- -----------------------------------------------------------------------------------------------------------------------------------
   Unrealized gain (loss)
- -----------------------------------------------------------------------------------------------------------------------------------
   Asset charges
- -----------------------------------------------------------------------------------------------------------------------------------
   Ending unit value - June 30
- -----------------------------------------------------------------------------------------------------------------------------------
   Percentage increase (decrease)
     in unit value*
===================================================================================================================================


<CAPTION>
                                     FIDVIPCON
<S>                                 <C>       
1996
   Beginning unit value - Jan. 1    11.099135 
- ----------------------------------------------
   Reinvested capital gains
     and dividends                    .104631 
- ----------------------------------------------
   Unrealized gain (loss)             .811093 
- ----------------------------------------------
   Asset charges                     (.045643)
- ----------------------------------------------
   Ending unit value - June 30      11.969216 
- ----------------------------------------------
   Percentage increase (decrease)
     in unit value*                         8%
==============================================

1995
   Beginning unit value - Jan. 1            **
- ----------------------------------------------
   Reinvested capital gains
     and dividends
- ----------------------------------------------
   Unrealized gain (loss)
- ----------------------------------------------
   Asset charges
- ----------------------------------------------
   Ending unit value - June 30
- ----------------------------------------------
   Percentage increase (decrease)
     in unit value*
==============================================

1994
   Beginning unit value - Jan. 1            **
- ----------------------------------------------
   Reinvested capital gains
     and dividends
- ----------------------------------------------
   Unrealized gain (loss)
- ----------------------------------------------
   Asset charges
- ----------------------------------------------
   Ending unit value - June 30
- ----------------------------------------------
   Percentage increase (decrease)
     in unit value*
==============================================

<FN>
 *  This is not an annualized rate of return as it is the change for a six month
    period and asset charges do not include the policy charges discussed in 
    note 2.
**  This investment option was not utilized or was not available.
</TABLE>

                                       11
<PAGE>   11


                                                           SCHEDULE I, CONTINUED
                        NATIONWIDE VLI SEPARATE ACCOUNT-3

                       SCHEDULES OF CHANGES IN UNIT VALUE

              SIX MONTH PERIODS ENDED JUNE 30, 1996, 1995 AND 1994
                                   (UNAUDITED)



<TABLE>
<CAPTION>
                                     NSATCAPAP     NSATGVTBD     NSATMYMKT      NSATSMCO    NSATTOTRE      NBAMTBAL      NBAMTGRO 
<S>                                <C>            <C>           <C>           <C>          <C>           <C>           <C>        
1996
   Beginning unit value - Jan. 1   $14.713230     14.984933     11.714295     11.420759    18.192762     14.157643     15.962482  
- ----------------------------------------------------------------------------------------------------------------------------------
   Reinvested capital gains
     and dividends                    .130848       .457308       .293298       .022437      .196992      2.170851      1.448641  
- ----------------------------------------------------------------------------------------------------------------------------------
   Unrealized gain (loss)            1.374408      (.700476)      .000000      1.976674     1.355728     (1.738205)     (.530530) 
- ----------------------------------------------------------------------------------------------------------------------------------
   Asset charges                     (.062178)     (.058077)     (.047109)     (.049053)    (.075607)     (.057544)     (.066613) 
- ----------------------------------------------------------------------------------------------------------------------------------
   Ending unit value - June 30     $16.156308     14.683688     11.960484     13.370817    19.669875     14.532745     16.813980  
- ----------------------------------------------------------------------------------------------------------------------------------
   Percentage increase (decrease)
     in unit value*                        10%          (2)%            2%           17%           8%            3%            5% 
==================================================================================================================================

1995
   Beginning unit value - Jan. 1   $11.465403     12.720514     11.176411             **   14.205723     11.531273             ** 
- ----------------------------------------------------------------------------------------------------------------------------------
   Reinvested capital gains
     and dividends                    .110173       .438811       .316243                    .219815       .293664 
- ----------------------------------------------------------------------------------------------------------------------------------
   Unrealized gain (loss)            1.039681      1.069274       .000000                   2.053852      1.537987 
- ----------------------------------------------------------------------------------------------------------------------------------
   Asset charges                     (.047881)     (.053537)     (.045408)                  (.060943)     (.049269)
- ----------------------------------------------------------------------------------------------------------------------------------
   Ending unit value - June 30     $12.567376     14.175062     11.447246                  16.418447     13.313655 
- ----------------------------------------------------------------------------------------------------------------------------------
   Percentage increase (decrease)
     in unit value*                        10%           11%            2%                        16%           15%
==================================================================================================================================

1994
   Beginning unit value - Jan. 1   $11.662121     13.250482     10.845265             **   14.167308     12.027618             ** 
- ----------------------------------------------------------------------------------------------------------------------------------
   Reinvested capital gains
     and dividends                    .072792       .396083       .171513                    .175370       .469287 
- ----------------------------------------------------------------------------------------------------------------------------------
   Unrealized gain (loss)            (.654655)     (.921057)      .000000                   (.208324)    (1.303131)
- ----------------------------------------------------------------------------------------------------------------------------------
   Asset charges                     (.045583)     (.051463)     (.043483)                  (.056410)     (.047045)
- ----------------------------------------------------------------------------------------------------------------------------------
   Ending unit value - June 30     $11.034675     12.674045     10.973295                  14.077944     11.146729 
- ----------------------------------------------------------------------------------------------------------------------------------
   Percentage increase (decrease)
     in unit value*                       (5)%          (4)%            1%                       (1)%          (7)%
==================================================================================================================================


<CAPTION>
                                     NBAMTLMAT
<S>                                 <C>       
1996
   Beginning unit value - Jan. 1    13.096811 
- ----------------------------------------------
   Reinvested capital gains
     and dividends                   1.102543 
- ----------------------------------------------
   Unrealized gain (loss)           (1.064127)
- ----------------------------------------------
   Asset charges                     (.051676)
- ----------------------------------------------
   Ending unit value - June 30      13.083551 
- ----------------------------------------------
   Percentage increase (decrease)
     in unit value*                         0%
==============================================

1995
   Beginning unit value - Jan. 1            **
- ----------------------------------------------
   Reinvested capital gains
     and dividends                
- ----------------------------------------------
   Unrealized gain (loss)         
- ----------------------------------------------
   Asset charges                  
- ----------------------------------------------
   Ending unit value - June 30    
- ----------------------------------------------
   Percentage increase (decrease)
     in unit value*               
==============================================

1994
   Beginning unit value - Jan. 1            **
- ----------------------------------------------
   Reinvested capital gains
     and dividends                
- ----------------------------------------------
   Unrealized gain (loss)         
- ----------------------------------------------
   Asset charges                  
- ----------------------------------------------
   Ending unit value - June 30    
- ----------------------------------------------
   Percentage increase (decrease)
     in unit value*               
==============================================

<FN>
 *  This is not an annualized rate of return as it is the change for a six month
    period and asset charges do not include the policy charges discussed in 
    note 2.
**  This investment option was not utilized or was not available.
</TABLE>

                                       12
<PAGE>   12
                                                           SCHEDULE I, CONTINUED

                        NATIONWIDE VLI SEPARATE ACCOUNT-3

                       SCHEDULES OF CHANGES IN UNIT VALUE

              SIX MONTH PERIODS ENDED JUNE 30, 1996, 1995 AND 1994
                                   (UNAUDITED)



<TABLE>
<CAPTION>
                                     NBAMTPART       OPPBDFD      OPPGLSEC       OPPMULT      STDISC2 
<S>                                <C>            <C>           <C>           <C>          <C>        
1996                                                                                                  
   Beginning unit value - Jan. 1   $13.591346     15.164813     11.542134     16.100377    16.514850  
- ------------------------------------------------------------------------------------------------------
   Reinvested capital gains                                                                           
     and dividends                    .554011       .485469       .000000       .831692     3.137844  
- ------------------------------------------------------------------------------------------------------
   Unrealized gain (loss)            1.122308      (.536110)      .952319       .160781    (3.518027) 
- ------------------------------------------------------------------------------------------------------
   Asset charges                     (.058104)     (.059360)     (.047761)     (.065917)    (.064845) 
- ------------------------------------------------------------------------------------------------------
   Ending unit value - June 30     $15.209561     15.054812     12.446692     17.026933    16.069822  
- ------------------------------------------------------------------------------------------------------
   Percentage increase (decrease)                                                                     
     in unit value*                        12%           (1)%           8%            6%          (3)%
======================================================================================================

1995                                                                                                  
   Beginning unit value - Jan. 1            **            **            **            **           ** 
- ------------------------------------------------------------------------------------------------------
   Reinvested capital gains                                                                           
     and dividends                                                                                    
- ------------------------------------------------------------------------------------------------------
   Unrealized gain (loss)                                                                             
- ------------------------------------------------------------------------------------------------------
   Asset charges                                                                                      
- ------------------------------------------------------------------------------------------------------
   Ending unit value - June 30                                                                        
- ------------------------------------------------------------------------------------------------------
   Percentage increase (decrease)                                                                     
     in unit value*                                                                                   
======================================================================================================

1994                                                                                                  
   Beginning unit value - Jan. 1            **            **            **            **           ** 
- ------------------------------------------------------------------------------------------------------
   Reinvested capital gains                                                                           
     and dividends                                                                                    
- ------------------------------------------------------------------------------------------------------
   Unrealized gain (loss)                                                                             
- ------------------------------------------------------------------------------------------------------
   Asset charges                                                                                      
- ------------------------------------------------------------------------------------------------------
   Ending unit value - June 30                                                                        
- ------------------------------------------------------------------------------------------------------
   Percentage increase (decrease)                                                                     
     in unit value*                                                                                   
======================================================================================================

<CAPTION>
                                      STINTSTK2       STSPEC2        TCIADV
<S>                                  <C>           <C>           <C>       
1996
   Beginning unit value - Jan. 1      10.236021     18.408627     13.112917 
- ----------------------------------------------------------------------------
   Reinvested capital gains        
     and dividends                      .024915       .804250       .840768 
- ----------------------------------------------------------------------------
   Unrealized gain (loss)              1.349483       .530996      (.348553)
- ----------------------------------------------------------------------------
   Asset charges                       (.043198)     (.076789)     (.052544)
- ----------------------------------------------------------------------------
   Ending unit value - June 30        11.567221     19.667084     13.552588 
- ---------------------------------------------------------------------------
   Percentage increase (decrease)  
     in unit value*                          13%            7%            3%
============================================================================

1995                               
   Beginning unit value - Jan. 1              **            **   $11.321934 
- ----------------------------------------------------------------------------
   Reinvested capital gains        
     and dividends                                                  .176395 
- ----------------------------------------------------------------------------
   Unrealized gain (loss)                                           .931473 
- ----------------------------------------------------------------------------
   Asset charges                                                   (.046699)
- ----------------------------------------------------------------------------
   Ending unit value - June 30                                   $12.383103 
- ----------------------------------------------------------------------------
   Percentage increase (decrease)  
     in unit value*                                                       9%
============================================================================

1994                               
   Beginning unit value - Jan. 1              **            **   $11.295721 
- ----------------------------------------------------------------------------
   Reinvested capital gains        
     and dividends                                                  .128749 
- ----------------------------------------------------------------------------
   Unrealized gain (loss)                                          (.304481)
- ----------------------------------------------------------------------------
   Asset charges                                                   (.045033)
- ----------------------------------------------------------------------------
   Ending unit value - June 30                                   $11.074956 
- ----------------------------------------------------------------------------
   Percentage increase (decrease)  
     in unit value*                                                     (2)%
============================================================================
<FN>
  * This is not an annualized rate of return as it is the change for a six month
    period and asset charges do not include the policy charges discussed in 
    note 2.

**  This investment option was not utilized or was not available.
</TABLE>

                                      13


<PAGE>   13
                                                           SCHEDULE I, CONTINUED

                        NATIONWIDE VLI SEPARATE ACCOUNT-3
  
                     SCHEDULES OF CHANGES IN UNIT VALUE

              SIX MONTH PERIODS ENDED JUNE 30, 1996, 1995 AND 1994
                                   (UNAUDITED)



<TABLE>
<CAPTION>
                                       TCIADV+        TCIBAL        TCIGRO        TCIINT     VEGOLDNR      VEWRLDBD     VKACRESEC  
<S>                                <C>            <C>           <C>           <C>          <C>           <C>           <C>         
1996
   Beginning unit value - Jan. 1   $13.802855     13.155049     16.149061     10.477472    15.612002     13.253457     10.792212   
- -----------------------------------------------------------------------------------------------------------------------------------
   Reinvested capital gains
     and dividends                    .886970       .539952      1.812196       .249286      .331277       .361660       .008023   
- -----------------------------------------------------------------------------------------------------------------------------------
   Unrealized gain (loss)            (.367307)      .141389     (1.589861)      .513970     1.310902      (.639351)      .902276   
- -----------------------------------------------------------------------------------------------------------------------------------
   Asset charges                      .000000      (.053061)     (.064654)     (.042645)    (.070035)     (.051356)     (.043891)  
- -----------------------------------------------------------------------------------------------------------------------------------
   Ending unit value - June 30     $14.322518     13.783329     16.306742     11.198083    17.184146     12.924410     11.658620   
- -----------------------------------------------------------------------------------------------------------------------------------
   Percentage increase (decrease)
     in unit value*                         4%            5%            1%            7%          10%          (2)%            8%  
===================================================================================================================================

1995
   Beginning unit value - Jan. 1   $11.822996             **            **            **           **            **            **  
- -----------------------------------------------------------------------------------------------------------------------------------
   Reinvested capital gains
     and dividends                    .184730 
- -----------------------------------------------------------------------------------------------------------------------------------
   Unrealized gain (loss)             .975046 
- -----------------------------------------------------------------------------------------------------------------------------------
   Asset charges                      .000000 
- -----------------------------------------------------------------------------------------------------------------------------------
   Ending unit value - June 30     $12.982772 
- -----------------------------------------------------------------------------------------------------------------------------------
   Percentage increase (decrease)
     in unit value*                        10%
===================================================================================================================================

1994
   Beginning unit value - Jan. 1   $11.701906             **            **            **           **            **            **  
- -----------------------------------------------------------------------------------------------------------------------------------
   Reinvested capital gains
     and dividends                    .133775 
- -----------------------------------------------------------------------------------------------------------------------------------
   Unrealized gain (loss)            (.316874)
- -----------------------------------------------------------------------------------------------------------------------------------
   Asset charges                      .000000 
- -----------------------------------------------------------------------------------------------------------------------------------
   Ending unit value - June 30     $11.518807 
- -----------------------------------------------------------------------------------------------------------------------------------
   Percentage increase (decrease)
     in unit value*                       (2)%
===================================================================================================================================


<CAPTION>
                                       WPLNTEQ      WPSMCOGR
<S>                                 <C>           <C>       
1996
   Beginning unit value - Jan. 1    10.687672     12.461074 
- -------------------------------------------------------------
   Reinvested capital gains
     and dividends                    .000000       .000000 
- -------------------------------------------------------------
   Unrealized gain (loss)            1.061762      1.759620 
- -------------------------------------------------------------
   Asset charges                     (.044657)     (.052957)
- -------------------------------------------------------------
   Ending unit value - June 30      11.704777     14.167737 
- -------------------------------------------------------------
   Percentage increase (decrease)
     in unit value*                        10%           14%
=============================================================

1995
   Beginning unit value - Jan. 1            **            **
- -------------------------------------------------------------
   Reinvested capital gains
     and dividends                 
- -------------------------------------------------------------
   Unrealized gain (loss)          
- -------------------------------------------------------------
   Asset charges                   
- -------------------------------------------------------------
   Ending unit value - June 30     
- -------------------------------------------------------------
   Percentage increase (decrease)
     in unit value*                
=============================================================

1994
   Beginning unit value - Jan. 1            **            **
- -------------------------------------------------------------
   Reinvested capital gains
     and dividends                 
- -------------------------------------------------------------
   Unrealized gain (loss)          
- -------------------------------------------------------------
   Asset charges                   
- -------------------------------------------------------------
   Ending unit value - June 30     
- -------------------------------------------------------------
   Percentage increase (decrease)
     in unit value*                
=============================================================

<FN>
 *  This is not an annualized rate of return as it is the change for a six month
    period and asset charges do not include the policy charges discussed in 
    note 2.

**  This investment option was not utilized or was not available.

 +  For Depositor, see note 1a.
</TABLE>


See note 6.

                                       14
<PAGE>   14












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                                       15
<PAGE>   15

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