NATIONWIDE VLI SEPARATE ACCOUNT 3
N-30D, 1997-09-09
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<PAGE>   1

                                  
                                [NATIONWIDE LOGO]
                                  NATIONWIDE(R)
                                  VLI SEPARATE
                                    ACCOUNT-3

                               Semi-Annual Report
                                       to
                                 Contract Owners
                                  June 30, 1997


                        NATIONWIDE LIFE INSURANCE COMPANY
                           HOME OFFICE: COLUMBUS, OHIO
APO-2413-K (6/97)
<PAGE>   2

                        NATIONWIDE LIFE INSURANCE COMPANY
                 ONE NATIONWIDE PLAZA, COLUMBUS, OHIO 43215-2220


                            [JOSPEH J. GASPER PHOTO]


                               PRESIDENT'S MESSAGE

We are pleased to present the 1997 semi-annual report of the Nationwide VLI
Separate Account-3.

Our Enterprise Vision statement states: "We exist to serve our customers."
Everything we do is focused on you, our customer, and on your needs.

We recognize that your expectations have changed and your standards for value
and service are higher than ever before. You are being asked to take more
responsibility for your own financial future, as employers and government
programs provide fewer guarantees.

We know that you expect service and products customized to fit your needs -
including financial advice - and you expect to receive service at any time,
anywhere and any way you choose.

We are responding to your changing needs and expectations with innovative
product offerings, continuing investment in the training and professional
development of our people, and our investment in technology to enable us to
serve you faster, better and more cost effectively.

Equity investments produced solid gains for the first half of 1997 with the Dow
Jones Industrial Average breaking the 8,000 mark on July 16. The U.S. economy,
in its seventh year of expansion, is growing vigorously and corporate profits
are better than anticipated.

Interest rates and inflation are still at very low levels. However, the risk of
a temporary spike remains as the Federal Reserve might be forced to raise
interest rates in order to keep our economy on an inflation-free growth path.

Even such policy actions are not expected to end the prosperous times which we
now enjoy. In the long run, equity valuations will reflect these excellent
economic conditions.

Thank you for giving Nationwide Life Insurance Company the opportunity to meet
your investment needs.

                         /s/ Joseph J. Gasper, President
                           Joseph J. Gasper, President


                                       3
<PAGE>   3

================================================================================

                        NATIONWIDE VLI SEPARATE ACCOUNT-3
          STATEMENT OF ASSETS, LIABILITIES AND CONTRACT OWNERS' EQUITY
                                  June 30, 1997
                                   (UNAUDITED)


<TABLE>
<CAPTION>
<S>                                                                                 <C>        
Assets:
   Investments at market value:
      American Century VP - American Century VP Advantage (ACVPAdv)
         136,502 shares (cost $753,493) ........................................    $   851,770
      American Century VP - American Century VP Balanced (ACVPBal)
         2,395 shares (cost $17,094) ...........................................         18,560
      American Century VP - American Century VP Capital Appreciation (ACVPCapAp)
         7,088 shares (cost $75,814) ...........................................         68,467
      American Century VP - American Century VP International (ACVPInt)
         4,034 shares (cost $23,053) ...........................................         27,634
      The Dreyfus Socially Responsible Growth Fund, Inc. (DrySRGro)
         1,840 shares (cost $33,558) ...........................................         43,005
      Dreyfus Stock Index Fund (DryStkIx)
         13,114 shares (cost $246,294) .........................................        317,745
      Dreyfus VIF - Growth and Income Portfolio (DryGroInc)
         49 shares (cost $1,000) ...............................................          1,037
      Fidelity VIP - Equity-Income Portfolio (FidVIPEI)
         20,810 shares (cost $416,687) .........................................        459,077
      Fidelity VIP - Growth Portfolio (FidVIPGr)
         11,516 shares (cost $342,979) .........................................        393,864
      Fidelity VIP - High Income Portfolio (FidVIPHI)
         3,482 shares (cost $40,944) ...........................................         43,281
      Fidelity VIP - Overseas Portfolio (FidVIPOv)
         954 shares (cost $16,639) .............................................         19,111
      Fidelity VIP-II - Asset Manager Portfolio (FidVIPAM)
         8,428 shares (cost $128,740) ..........................................        139,898
      Fidelity VIP-II - Contrafund Portfolio (FidVIPCon)
         16,449 shares (cost $260,263) .........................................        294,933
      Nationwide SAT - Capital Appreciation Fund (NSATCapAp)
         282,391 shares (cost $3,422,383) ......................................      5,523,563
      Nationwide SAT - Government Bond Fund (NSATGvtBd)
         133,587 shares (cost $1,448,938) ......................................      1,469,452
      Nationwide SAT - Money Market Fund (NSATMyMkt)
         348,259 shares (cost $348,259) ........................................        348,259
      Nationwide SAT - Small Company Fund (NSATSmCo)
         3,825 shares (cost $51,430) ...........................................         57,983
      Nationwide SAT - Total Return Fund (NSATTotRe)
         955,549 shares (cost $10,469,554) .....................................     15,011,681
      Neuberger & Berman - Balanced Portfolio (NBAMTBal)
         79,865 shares (cost $1,225,660) .......................................      1,324,158
      Neuberger & Berman - Growth Portfolio (NBAMTGro)
         2,442 shares (cost $63,582) ...........................................         67,732
</TABLE>


                                       4
<PAGE>   4

<TABLE>
<CAPTION>

<S>                                                                                 <C>        
      Neuberger & Berman - Limited Maturity Bond Portfolio (NBAMTLMat)
         705 shares (cost $9,785) ..............................................          9,600
      Neuberger & Berman - Partners Portfolio (NBAMTPart)
         5,235 shares (cost $80,491) ...........................................         95,127
      Oppenheimer - Bond Fund (OppBdFd)
         437 shares (cost $5,053) ..............................................          5,052
      Oppenheimer - Global Securities Fund (OppGISec)
         2,345 shares (cost $40,218) ...........................................         47,530
      Oppenheimer - Multiple Strategies Fund (OppMult)
         350 shares (cost $5,184) ..............................................          5,642
      Strong Special Fund II, Inc. (StSpec2)
         4,470 shares (cost $78,950) ...........................................         85,831
      Strong VIF - Strong Discovery Fund II (StDisc2)
         2,032 shares (cost $22,498) ...........................................         22,875
      Strong VIF - Strong International Stock Fund II (StIntStk2)
         1,347 shares (cost $15,238) ...........................................         15,771
      Van Eck - Worldwide Bond Fund (VEWrldBd)
         150 shares (cost $1,602) ..............................................          1,598
      Van Eck - Worldwide Emerging Markets Fund (VEWrldEMkt)
         821 shares (cost $11,379) .............................................         12,555
      Van Eck - Worldwide Hard Assets Fund (VEWrldHAs)
         1,200 shares (cost $19,622) ...........................................         19,130
      Van Kampen American Capital LIT - Real Estate Securities Fund (VKACRESec)
         1,215 shares (cost $17,683) ...........................................         19,042
      Warburg Pincus - International Equity Portfolio (WPIntEq)
         1,884 shares (cost $21,765) ...........................................         24,865
      Warburg Pincus - Small Company Growth Portfolio (WPSmCoGr)
         3,649 shares (cost $47,468) ...........................................         53,355
                                                                                    -----------
            Total assets .......................................................     26,899,183
Accounts payable ...............................................................            189
                                                                                    -----------
Contract owners' equity ........................................................    $26,898,994
                                                                                    ===========
</TABLE>


                                       5
<PAGE>   5

<TABLE>
<CAPTION>

Contract owners' equity represented by:                        UNITS       UNIT VALUE
                                                             --------      ----------
<S>                                                             <C>       <C>            <C>        
American Century VP - American Century VP Advantage ...         29,778    $ 15.099216    $   449,624
American Century VP - American Century VP Advantage
   (Depositor) (note 1a) ..............................         25,000      16.085686        402,142
American Century VP - American Century VP Balanced ....          1,167      15.886009         18,539
American Century VP -
   American Century VP Capital Appreciation ...........          4,646      14.738773         68,476
American Century VP - American Century VP International          1,963      14.071418         27,622
The Dreyfus Socially Responsible Growth Fund, Inc. ....          2,144      20.067574         43,025
Dreyfus Stock Index Fund ..............................         15,818      20.087892        317,750
Dreyfus VIF - Growth and Income Portfolio .............             96      10.866361          1,043
Fidelity VIP - Equity-Income Portfolio ................         15,723      29.198573        459,089
Fidelity VIP - Growth Portfolio .......................         14,363      27.422266        393,866
Fidelity VIP - High Income Portfolio ..................          1,711      25.305043         43,297
Fidelity VIP - Overseas Portfolio .....................          1,075      17.772931         19,106
Fidelity VIP-II - Asset Manager Portfolio .............          6,949      20.125955        139,855
Fidelity VIP-II - Contrafund Portfolio ................         19,863      14.850339        294,972
Nationwide SAT - Capital Appreciation Fund ............        249,352      22.151612      5,523,549
Nationwide SAT - Government Bond Fund .................         93,256      15.757158      1,469,450
Nationwide SAT - Money Market Fund ....................         27,916      12.475345        348,262
Nationwide SAT - Small Company Fund ...................          3,832      15.127883         57,970
Nationwide SAT - Total Return Fund ....................        573,986      26.153320     15,011,640
Neuberger & Berman - Balanced Portfolio ...............         79,594      16.636349      1,324,154
Neuberger & Berman - Growth Portfolio .................          3,358      20.170565         67,733
Neuberger & Berman - Limited Maturity Bond Portfolio ..            690      13.897471          9,589
Neuberger & Berman - Partners Portfolio ...............          4,721      20.143858         95,099
Oppenheimer - Bond Fund ...............................            313      16.155671          5,057
Oppenheimer - Global Securities Fund ..................          3,043      15.600333         47,472
Oppenheimer - Multiple Strategies Fund ................            282      20.054867          5,655
Strong Special Fund II, Inc. ..........................          3,602      23.829097         85,832
Strong VIF - Strong Discovery Fund II .................          1,334      17.150062         22,878
Strong VIF - Strong International Stock Fund II .......          1,300      12.130519         15,770
Van Eck - Worldwide Bond Fund .........................            119      13.308541          1,584
Van Eck - Worldwide Emerging Markets Fund .............          1,017      12.335038         12,545
Van Eck - Worldwide Hard Assets Fund ..................          1,052      18.157191         19,101
Van Kampen American Capital LIT -
   Real Estate Securities Fund ........................          1,193      15.961051         19,042
Warburg Pincus - International Equity Portfolio .......          1,862      13.354669         24,866
Warburg Pincus - Small Company Growth Portfolio .......          3,707      14.388933         53,340
                                                               =======      =========         ------
                                                                                         $26,898,994
                                                                                         ===========
</TABLE>

See accompanying notes to financial statements.
================================================================================

                                       6
<PAGE>   6


================================================================================

                        NATIONWIDE VLI SEPARATE ACCOUNT-3
         STATEMENTS OF OPERATIONS AND CHANGES IN CONTRACT OWNERS' EQUITY
              SIX MONTH PERIODS ENDED JUNE 30, 1997, 1996 AND 1995
                                   (UNAUDITED)

<TABLE>
<CAPTION>

                                                               1997                 1996                1995
                                                           ------------        ------------        ------------
<S>                                                        <C>                   <C>                 <C>       
INVESTMENT ACTIVITY:
   Reinvested dividends ...............................    $    258,944             245,576             224,226
   Mortality and expense charges (note 3) .............         (95,040)            (75,021)            (54,574)
                                                           ------------        ------------        ------------
      Net investment activity .........................         163,904             170,555             169,652
                                                           ------------        ------------        ------------

   Proceeds from mutual fund shares sold ..............       1,163,656             857,865             998,011
   Cost of mutual funds sold ..........................        (946,332)           (764,127)           (967,008)
                                                           ------------        ------------        ------------
      Realized gain (loss) on investments .............         217,324              93,738              31,003
   Change in unrealized gain (loss) on investments ....       3,235,166             770,146           1,513,088
                                                           ------------        ------------        ------------
      Net gain (loss) on investments ..................       3,452,490             863,884           1,544,091
                                                           ------------        ------------        ------------
   Reinvested capital gains ...........................         179,051             214,238               5,380
                                                           ------------        ------------        ------------
         Net increase (decrease) in contract owners'
            equity resulting from operations ..........       3,795,445           1,248,677           1,719,123
                                                           ------------        ------------        ------------

EQUITY TRANSACTIONS:
   Purchase payments received from contract owners -
      net of transfers between funds ..................       2,250,811           2,475,606           1,918,822
   Surrenders .........................................        (358,462)           (185,923)           (106,759)
   Death benefits .....................................            (997)               (967)            (10,991)
   Policy loans (net of repayments) (note 5) ..........        (366,612)           (422,352)           (136,713)
   Deductions for surrender charges (note 2d) .........         (91,699)            (41,427)               (299)
   Redemptions to pay cost of insurance charges
      and administration charges (notes 2b and 2c) ....      (1,032,173)         (1,065,013)           (983,343)
                                                           ------------        ------------        ------------
         Net increase (decrease) in equity transactions         400,868             759,924             680,717
                                                           ------------        ------------        ------------

Net change in contract owners' equity .................       4,196,313           2,008,601           2,399,840
Contract owners' equity beginning of period ...........      22,702,681          17,904,393          12,661,113
                                                           ------------        ------------        ------------
Contract owners' equity end of period .................    $ 26,898,994          19,912,994          15,060,953
                                                           ============        ============        ============
</TABLE>

See accompanying notes to financial statements.
================================================================================

                                       7
<PAGE>   7

================================================================================

                        NATIONWIDE VLI SEPARATE ACCOUNT-3
                          NOTES TO FINANCIAL STATEMENTS
                          JUNE 30, 1997, 1996 AND 1995
                                   (UNAUDITED)

(1)  Summary of Significant Accounting Policies
     (a)  Organization and Nature of Operations The Nationwide VLISeparate
          Account-3 (the Account) was established pursuant to a resolution of
          the Board of Directors of Nationwide Life Insurance Company (the
          Company) on August 8, 1984. The Account has been registered as a unit
          investment trust under the Investment Company Act of 1940. On August
          21, 1991, the Company (Depositor) transferred to the Account 50,000
          shares of American Century VP - American Century VP Advantage, for
          which it was credited with 25,000 accumulation units. The value of the
          accumulation units purchased by the Company on August 21, 1991 was
          $250,000. 

          The Company offers Modified Single Premium and Flexible Premium
          Variable Life Insurance Policies through the Account. The primary
          distribution for the contracts is through Company Agents; however,
          other distributors may be utilized.

     (b)  The Contracts
          Only contracts with a front-end sales load, a surrender charge and
          certain other fees have been purchased. See note 2 for a discussion of
          policy charges and note 3 for asset charges.

          Contract owners may invest in the following funds:

          Portfolios of the American Century Variable Portfolios, Inc. (American
          Century VP) (formerly TCI Portfolios, Inc.);

            American Century VP - American Century VP Advantage (ACVPAdv)
              (formerly TCI Portfolios - TCI Advantage)
            American Century VP - American Century VP Balanced (ACVPBal)
              (formerly TCI Portfolios - TCI Balanced)
            American Century VP - American Century VP Capital Appreciation
              (ACVPCapAp) (formerly TCI Portfolios - TCI Growth)
            American Century VP - American Century VP International (ACVPInt)
              (formerly TCI Portfolios - TCI International)
            American Century VP - American Century VP Value (ACVPValue)
              (formerly TCI Portfolios - TCI Value)

         The Dreyfus Socially Responsible Growth Fund, Inc. (DrySRGro)

         Dreyfus Stock Index Fund (DryStkIx)

         Portfolio of the Dreyfus Variable Investment Fund (Dreyfus VIF);
            Dreyfus VIF - Growth and Income Portfolio (DryGroInc)

<TABLE>
<CAPTION>
<S>      <C>
         Portfolios of the Fidelity Variable Insurance Products Fund 
         (Fidelity VIP);
            Fidelity VIP - Equity-Income Portfolio (FidVIPEI) 
            Fidelity VIP - Growth Portfolio (FidVIPGr) 
            Fidelity VIP - High Income Portfolio (FidVIPHI) 
            Fidelity VIP - Overseas Portfolio (FidVIPOv)

         Portfolios of the Fidelity Variable Insurance Products Fund II 
         (Fidelity VIP-II);
            Fidelity VIP-II - Asset Manager Portfolio (FidVIPAM)
            Fidelity VIP-II - Contrafund Portfolio (FidVIPCon)

         Funds of the Nationwide Separate Account Trust (Nationwide SAT)
         (managed for a fee by an affiliated investment advisor);
            Nationwide SAT - Capital Appreciation Fund (NSATCapAp) 
            Nationwide SAT - Government Bond Fund (NSATGvtBd) 
            Nationwide SAT - Money Market Fund (NSATMyMkt) 
            Nationwide SAT - Small Company Fund (NSATSmCo)
            Nationwide SAT - Total Return Fund (NSATTotRe)
</TABLE>
         


                                                 8
<PAGE>   8

<TABLE>
<CAPTION>
<S>      <C>
         Portfolios of the Neuberger & Berman Advisers Management Trust (Neuberger & Berman);
            Neuberger & Berman - Balanced Portfolio (NBAMTBal)
            Neuberger & Berman - Growth Portfolio (NBAMTGro)
            Neuberger & Berman - Limited Maturity Bond Portfolio (NBAMTLMat)
            Neuberger & Berman - Partners Portfolio (NBAMTPart)
         
         Funds of the Oppenheimer Variable Account Funds (Oppenheimer);
            Oppenheimer - Bond Fund (OppBdFd)
            Oppenheimer - Global Securities Fund (OppGlSec)
            Oppenheimer - Multiple Strategies Fund (OppMult)
         
         Strong Special Fund II, Inc. (StSpec2)

         Funds of the Strong Variable Insurance Funds, Inc. (Strong VIF);
            Strong VIF - Strong Discovery Fund II (StDisc2)
            Strong VIF - Strong International Stock Fund II (StIntStk2)

         Funds of the Van Eck Worldwide Insurance Trust (Van Eck) (formerly Van
         Eck Investment Trust); 
            Van Eck - Worldwide Bond Fund (VEWrldBd) (formerly Van Eck - Global Bond Fund)
            Van Eck - Worldwide Emerging Markets Fund (VEWrldEMkt)
            Van Eck - Worldwide Hard Assets Fund (VEWrldHAs) (formerly Van Eck - Gold and Natural
            Resources Fund)

         Fund of the Van Kampen American Capital Life Investment Trust (Van Kampen American Capital
         LIT);
            Van Kampen American Capital LIT - Real Estate Securities Fund (VKACRESec)

         Portfolios of the Warburg Pincus Trust (Warburg Pincus); 
            Warburg Pincus - International Equity Portfolio (WPIntEq)
            Warburg Pincus - Post Venture Capital Portfolio (WPPVenCap)
            Warburg Pincus - Small Company Growth Portfolio (WPSmCoGr)
</TABLE>

         At June 30, 1997, contract owners have invested in all of the above
         funds except for American Century VP - American Century VP Value and
         Warburg Pincus - Post Venture Capital Portfolio. The contract owners'
         equity is affected by the investment results of each fund, equity
         transactions by contract owners and certain policy charges (see notes 2
         and 3). The accompanying financial statements include only contract
         owners' purchase payments pertaining to the variable portions of their
         contracts and exclude any purchase payments for fixed dollar benefits,
         the latter being included in the accounts of the Company.

     (c) Security Valuation, Transactions and Related Investment Income

         The market value of the underlying mutual funds is based on the closing
         net asset value per share at June 30, 1997. The cost of investments
         sold is determined on the specific identification basis. Investment
         transactions are accounted for on the trade date (date the order to buy
         or sell is executed) and dividend income is recorded on the ex-dividend
         date.

     (d) Federal Income Taxes

         Operations of the Account form a part of, and are taxed with,
         operations of the Company, which is taxed as a life insurance company
         under the provisions of the Internal Revenue Code. The Company does not
         provide for income taxes within the Account. Taxes are the
         responsibility of the contract owner upon termination or withdrawal.

     (e) Use of Estimates in the Preparation of Financial Statements

         The preparation of financial statements in conformity with generally
         accepted accounting principles may require management to make estimates
         and assumptions that affect the reported amounts of assets and
         liabilities and disclosure of contingent assets and liabilities, if
         any, at the date of the financial statements and the reported amounts
         of revenues and expenses during the reporting period. Actual results
         could differ from those estimates.

     (f) Reclassifications

         Certain 1996 and 1995 amounts have been reclassified to conform with
         the current year presentation.



                                                 9
<PAGE>   9

(2)  Policy Charges

     (a) Deductions from Premium

         On flexible premium life insurance contracts, the Company deducts a
         charge for state premium taxes equal to 2.5% of all premiums received
         to cover the payment of these premium taxes. Additionally, the Company
         deducts a front-end sales load of up to 3.5% from each premium payment
         received. The Company may at its sole discretion reduce this sales
         loading.

     (b) Cost of Insurance

         A cost of insurance charge is assessed monthly against each contract.
         The amount of the charge is based upon age, sex, rate class and net
         amount at risk (death benefit less total contract value).

     (c) Administrative Charges

         For flexible premium contracts, the Company currently deducts a monthly
         administrative charge of $12.50 during the first policy year and $5 per
         month thereafter (may deduct up to $7.50, maximum) to recover policy
         maintenance, accounting, record keeping and other administrative
         expenses. Additionally, the Company deducts an increase charge of $2.04
         per year per $1,000 applied to any increase in the specified amount
         during the first 12 months after the increase becomes effective. The
         above charges are assessed against each contract by liquidating units.

     (d) Surrender Charges

         Policy surrenders result in a redemption of the contract value from the
         Account and payment of the surrender proceeds to the contract owner or
         designee. The surrender proceeds consist of the contract value, less
         any outstanding policy loans, and less a surrender charge, if
         applicable. The amount of the charge is based upon a specified
         percentage of the initial surrender charge which varies by issue age,
         sex and rate class. For flexible premium contracts, the charge is 100%
         of the initial surrender charge in the first year, declining to 30% of
         the initial surrender charge in the ninth year. 

         No surrender charge is assessed on any contract surrendered after the
         ninth year.

         The Company may waive the surrender charge for certain contracts in
         which the sales expenses normally associated with the distribution of a
         contract are not incurred. No charges were deducted from the initial
         funding, or from earnings thereon.

(3)  Asset Charges

     The Company deducts a charge equal to an annual rate of .80%, with certain
     exceptions, to cover mortality and expense risk charges related to
     operations. On each policy anniversary beginning with the 10th, this charge
     is reduced to 0.50% on an annual basis provided that the cash surrender
     value of the contract is $25,000 or more on such anniversary. This charge
     is assessed through the unit value calculation.

(4)  Death Benefits

     Death benefits result in a redemption of the contract value from the
     Account and payment of the death benefit proceeds, less any outstanding
     policy loans and policy charges, to the legal beneficiary. The excess of
     the death benefit proceeds over the contract value on the date of death is
     paid by the Company's general account.

(5)  Policy Loans (Net of Repayments)

     Contract provisions allow contract owners to borrow 90% of a policy's cash
     surrender value. The contract is charged 6% on the outstanding loan and is
     due and payable in advance on the policy anniversary.

     At the time the loan is granted, the amount of the loan plus interest, if
     any, is transferred from the Account to the Company's general account as
     collateral for the outstanding loan. Collateral amounts in the general
     account are credited with the stated rate of interest in effect at the time
     the loan is made, subject to a guaranteed minimum rate. Interest credited
     is paid by the Company's general account to the Account. Loan repayments
     result in a transfer of collateral back to the Account.


================================================================================

                                       10
<PAGE>   10

<TABLE>
<CAPTION>
<S>                                                               <C>
NATIONWIDE LIFE INSURANCE COMPANY                                 -----------------
HOME OFFICE: ONE NATIONWIDE PLAZA - COLUMBUS, OHIO 43215-2220         Bulk Rate    
                                                                    U.S. Postage   
                                                                       P A I D       
                                                                   Columbus, Ohio  
                                                                   Permit No. 521  
                                                                  -----------------  
</TABLE>
                                                                   
Nationwide(R) is a registered federal service mark of Nationwide Mutual
Insurance Company



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