Exhibit 99
NEWS RELEASE
FOR IMMEDIATE RELEASE
LIGHTNING ROD SOFTWARE REDUCES STAFF--CONTINUES
TO EVALUATE STRATEGIC ALTERNATIVES
MINNEAPOLIS--DECEMBER 11--Lightning Rod Software, Inc., (Nasdaq: LROD) announced
today staff reductions aimed at refocusing and conserving its resources as it
continues to evaluate its strategic alternatives. The reductions affect 11 of
the Company's 51 employees and are focused principally in the sales, marketing,
and general and administrative areas. The duties and responsibilities of those
affected by this move have been reassigned to other people in the organization.
As previously announced, the Company has been seeking strategic alternatives
with third parties, a process that it expects to conclude in the very near
future. While the staff reductions announced today are consistent with the
strategic initiatives currently being evaluated by the Company, the Company is
uncertain whether any of those initiatives will result in a timely, viable
prospect for the Company or will be accomplished successfully. Consequently, the
Company may be required to take additional action to conserve further the
Company's limited resources.
About Lightning Rod Software
Lightning Rod Software (www.lightrodsoft.com), based in Minneapolis, Minnesota,
is a developer of multi-channel, real-time customer sales and loyalty solutions
for e-businesses such as e-tail site www.babystyle.com and online trading site
www.stockwalk.com. In addition to these markets, the company provides customer
interaction and online loyalty solutions for online banking services, e-service
bureaus, online entertainment and other industries. Its customers also include
Invacare Supply Group, Gage Marketing Group, and State Capital Credit Union.
Lightning Rod is a Microsoft Certified Solutions Provider (MSFT), Intel Dialogic
Partner (INTC) and member of the CT Media Value Network.
Forward-Looking Statements
This news release contains forward-looking statements based on management's
current expectations, beliefs, estimates, assumptions, and projections. For
purposes of the Private Securities Reform Act of 1995, all such statements about
the future, including statements about the company's strategy for growth,
product development, market position, expected expenditures, and financial
results are forward-looking statements. Words like "expects," "anticipates,"
"plans," "intends," "projects," "indicates," and similar expressions may
identify some of the forward-looking statements. Readers are cautioned not to
put undue reliance on such forward-looking statements, which are not a guarantee
of performance and are subject to a number of risks, uncertainties, and other
factors, many of which are outside of Lightning Rod Software's control, that
could cause actual results and the timing of certain events to differ materially
from such statements. For a more detailed description of the factors that could
cause such differences, please see Lightning Rod Software's filings with the
Security and Exchange Commission. Lightning Rod Software disclaims any intention
or obligation to update or revise any forward-looking statements whether the
result of new information, future events, or otherwise.
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CONTACT
Lightning Rod Software, Jeffrey Skie, Chief Financial Officer,
(952) 837-4051, [email protected].
