KLEVER MARKETING INC
10QSB, 1997-11-14
PREPACKAGED SOFTWARE
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     [As adopted in Release No. 34-32231, April 28, 1993, 58 F.R. 26509]

                 U.S. Securities and Exchange Commission

                         Washington, D.C.  20549

                               Form 10-QSB

(Mark One)
       [X]   QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE
                     SECURITIES EXCHANGE ACT OF 1934 

    For the quarterly period ended:                     September 30, 1997
                      

      [  ]   TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE
                                EXCHANGE ACT

         For the transition period from             to                         
         Commission file number                   0-18834                    

                          Klever Marketing, Inc.                          
                 (Exact name of small business issuer as 
                        specified in its charter)

                     
            Delaware                                  36-3688583  
  (State or other jurisdiction                      (IRS Employer
  of incorporation or organization)                Identification No.)

            350 West 30 South, Suite 201, Salt Lake City, Utah 84101
                  (Address of principal executive offices)               

              (801) 322-1221               
            Issuer's telephone number

                                                                                
                  
(Former name, former address and former fiscal year, if changed since last 
report.)

     Check whether the issuer  (1) filed all reports required to be filed by 
Section  13  or  15(d) of the Exchange Act during the past  12 months
(or for such  shorter period  that the registrant was required  to
 file such reports),  and  (2) has been subject to such filing requirements 
for the past  90 days.    Yes   X   No        




           APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY
              PROCEEDING DURING THE PRECEDING FIVE YEARS

     Check whether the registrant filed all documents and reports required to 
be filed by Section 12, 13 or 15(d) of the Exchange Act after the distribution
of securities under a plan confirmed by a court. Yes     No   X   


APPLICABLE ONLY TO CORPORATE ISSUERS

     State the number of shares outstanding of each of the issuer's classes of 
common equity, as of the latest practical date:

    September 30, 1997     9,699,775             

     Transitional Small Business Disclosure Format (check one).
Yes      ;  No   X  


<PAGE>

                  PART I - FINANCIAL INFORMATION

Item 1.  Financial Statements

                              KLEVER MARKETING, INC.
                            (FORMERLY VideOcart, Inc.
                           (A Development Stage Company)
                                  BALANCE SHEET
                                   (Unaudited)

                                                September 30      December 31
ASSETS                                              1997           1996   
Current Assets
 Cash                                           $         -     $   29,452
 Employee Receivable                                 32,500              -
 Shareholder Receivable                                 250         57,500

     Total Current Assets                            32,750         86,952

Fixed Assets
  Equipment                                          56,438         52,262
  Less Accumulated Depreciation                     (36,631)       (29,225)

     Net Fixed Assets                                19,807         23,037
     
Other Assets
  Patents                                         1,632,075      1,623,386
  Organization Costs                                152,662        152,662
  Less Accumulated Amortization                    (962,000)      (839,812)

     Net Other Assets                               822,737        936,236

     Total Assets                               $   875,294    $ 1,046,225




LIABILITIES AND STOCKHOLDERS' EQUITY
Current Liabilities
  Accounts Payable, Trade                       $   131,885      $ 111,714
  Accrued Liabilities                                43,152         34,200
  Checks Written in Excess of Cash                    6,185              -
  Related Party Payables                              4,160         50,166
  Lease Obligation                                    1,614          4,479

     Total Current Liabilities                      186,996        200,559

Other
  Deferred Income                                   229,000        229,000
  Notes Payable - Related Party                      39,809         27,148

     Total Other Liabilities                        268,809        256,148

     Total Liabilities                              455,805        456,707

                          KLEVER MARKETING, INC.
                        (FORMERLY VideOcart, Inc.)
                       (A Development Stage Company)
                             BALANCE SHEET
                              (Continued)
                              (Unaudited)



                                                September 30      December 31
LIABILITIES AND STOCKHOLDERS' EQUITY                1997             1996   
(Continued)
Stockholders' Equity
  Preferred stock (par value $.01),
  2,000,000 shares authorized.
  -0- issued and outstanding                    $         -      $         -

  Common Stock (Par Value $.01),
    20,000,000 shares authorized.
    9,699,775 shares issued and out-
    standing September 30, 1997 and
    9,050,607 shares issued and out-
    standing December 31, 1996                        96,998          90,506
 Common Stock to be issued                             3,475           6,057

  Paid in Capital in Excess of Par
    Value                                          5,075,099       4,658,554
  Retained Deficit                                (3,333,785)     (3,333,785)
  Deficit Accumulated During the
    Development Stage                             (1,422,298)       (831,814)

     Total Stockholders' Equity                      419,489         589,518
     Total Liabilities and 
       Stockholders' Equity                      $   875,294     $ 1,046,225
            


















  The accompanying notes are an integral part of these financial statements.

                            KLEVER MARKETING, INC.
                          (FORMERLY VideOcart, Inc.)
                         (A Development Stage Company)
                            STATEMENT OF OPERATIONS
                                 (Unaudited)
                                                              
                                                                  
                                                                     
                                                                   Cumulative
                    For the Three Months     For the Nine Months      During
                        September 30,           September 30,      Development
                     1997        1996         1997          1996       Stage  

Revenue          $        -   $       -    $       -     $       -  $        -

   Total Revenue          -           -            -             -           -

Expenses
 General and
  Administrative    264,024     135,344      536,240       406,033   1,077,617
 Research and
  Developmen            557      70,209       49,071       210,627     329,908
    
   Total Expenses   264,581     205,553      585,311       616,660   1,407,525

Other Income (Expense)
 Interest Income         31           -           31             -          31
 Interest Expense      (538)     (2,375)      (5,204)       (7,125)    (14,704)

                       (507)     (2,375)      (5,173)       (7,125)    (14,673)

Income (Loss)
 Before Taxes      (265,088)   (207,928)    (590,484)     (623,785) (1,422,198)

Income Taxes              -           -            -             -         100

Net Income (Loss)
 After Taxes     $ (265,088) $ (207,928)  $ (590,484)  $ (623,785) $(1,422,298)

Weighted Average Shares
  Outstanding     9,687,775   8,825,241    9,390,179     8,727,166   

Loss Per Share  $     (.03) $     (.02)   $     (.06)   $     (.07)











  The accompanying notes are an integral part of these financial statements.
 
                          KLEVER MARKETING, INC.
                        (FORMERLY VideOcart, Inc.)
                      (A Development Stage Company)
                         STATEMENT OF CASH FLOWS
                               (Unaudited 
                                                                  Cumulative
                                       For the Nine Months Ended    During
                                             September 30,       Development
                                           1997        1996         Stage   
CASH FLOWS FROM OPERATING ACTIVITIES:
Net Loss                              $ (590,484)   $(623,785)    $(1,422,298)
Adjustments used to reconcile
  net loss to net cash provided
  by (used in) operating activities:
    Non cash general and administrative        -        4,398          22,242
    Decrease (Increase) in
      employee receivable                (32,500)           -         (32,500)
    Increase (decrease) in
      accounts payable                    20,170      167,795          36,064
      accrued liabilities                  8,953          555           9,692
      checks written in excess of cash     6,185            -           6,185
      deferred income                          -       15,000          15,000
    Depreciation and Amortization        129,594      120,464         290,213
Net Adjustment                           132,402      308,212         346,896
Net cash used in operating activities   (458,082)    (315,573)     (1,075,402)

CASH FLOWS FROM INVESTING ACTIVITIES:
Acquisition of equipment                  (4,176)      (3,600)         (8,976)
Acquisition of patents                    (6,794)      (3,023)        (52,284)
Net cash used by investing activities    (10,970)      (6,623)        (61,260)

CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds From Capital Stock Issued       418,560    $ 304,970      $1,107,196
Proceeds From Loans                       55,000       25,000          88,500
Principle Payments on      
  Lease Obligations                       (2,865)      (2,780)         (6,572)
Shareholder Receivable                    57,250            -          57,250
Related Party Payable                    (46,006)           -         (46,006)
Cash payments on notes payable           (42,339)     (34,406)        (88,380)
Net Cash Provided by Financing
  Activities                             439,600      292,784       1,111,988
Net Increase (Decrease) in Cash
  and Cash Equivalents                   (29,452)    (29,412)         (24,674)
Cash and Cash Equivalents at
  Beginning of the Year                   29,452      24,674           24,674
Cash and Cash Equivalents at
  End of the Year                     $        -   $  (4,738)       $       -

SUPPLEMENTAL DISCLOSURE OF CASH
  FLOW INFORMATION:

Interest                              $    5,885   $   6,110        $  14,032
Income Taxes                          $        -   $     100        $     100

   The accompanying notes are an integral part of these financial statements.


                          KLEVER MARKETING, INC.
                        (FORMERLY VideOcart, Inc.
                       (A Development Stage Company)
                       NOTES TO FINANCIAL STATEMENTS
                FOR THE NINE MONTHS ENDED SEPTEMBER 30, 1997
                                (Unaudited)


1.     Interim Reporting 

     The accompanying unaudited financial statements have been prepared in 
accordance with generally accepted accounting principles and with Form 10-QSB 
requirements.  Accordingly, they do not include all of the information and 
footnotes required by generally accepted accounting principles for complete 
financial statements.  In the opinion of management, all adjustments 
considered necessary for a fair presentation have been included.  Operating 
results for the nine month period ended September 30, 1997, are not 
necessarily indicative of the results that may be expected for the year ended 
December 31, 1997.


Item 2.  Management's Discussion and Analysis or Plan of Operation.

General -     This discussion should be read in conjunction with Management's 
Discussion and Analysis of Financial Condition and Results of Operations in 
the Company's annual report on Form 10-KSB for the year ended December 31, 
1996.

Results of Operations -     From December 8, 1993 to July 5, 1996 VideOcart, 
Inc. was  in Bankruptcy.  On July 5, 1996 VideOcart, Inc. was reorganized, 
changed its name to Klever Marketing, Inc. and became a development stage 
company and has not begun principal operations.

Liquidity and Capital Resources

     The Company requires working capital principally to fund its current 
operations.  From time to time in the past the Company has relied on 
short-term borrowing and the issuance of restricted common stock to fund 
current operations.  There are no formal commitments from banks or other 
lending sources for lines of credit or similar short-term borrowing, but the 
Company has been able to borrow any additional working capital that has been 
required.  From time to time in the past, required short-term borrowing have 
been obtained from a principal shareholder or other related entities.  

     The Company generates and uses cash flows through three activities: 
operating, investing, and financing.  During the nine months ended September 
30, 1997, operating activities used cash of $458,000 as compared to net cash 
used of $316,000 for the nine months ended September 30, 1996.

     Cash flows used in investing activities is primarily due to the 
acquisition of $11,000 and $7,000 of computer equipment and office furniture 
and patents for the nine months ended September 30, 1997 and September 30, 
1996.

     Financing activities provided $440,000 and $293,000 for the nine months 
ended September 30, 1997 and 1996.   The increase in cash flow from financing 
activities  was primarily from the sale of common stock.

     The Company may be required to supplement its available cash and other 
liquid assets with proceeds from borrowing, the sale of additional securities, 
or other sources.  There can be no assurance that any such required additional 
funding will be available or, if available, that it can be obtained on terms 
favorable to the Company.



PART II - OTHER INFORMATION


Item 1.  Legal Proceedings

     None.

Item 2.  Changes in Securities

     None.

Item 3.  Defaults Upon Senior Securities

     None.

Item 4.  Submission of Matters to a Vote of Security Holders.

     None.


Item 5.  Other Information

     None.

Item 6.  Exhibits and Reports on Form 8-K

     The Company did not file a report on Form 8-K during the three months 
ended September 30, 1997.


<PAGE>
                             SIGNATURES



     In accordance with the requirements of the Exchange Act, the registrant 
caused this report to be signed on its behalf by the undersigned, thereunto 
duly authorized.



                         Klever Marketing, Inc.
                             (Registrant)
                   
                         



DATE:      November 13, 1997               By:  /s/     
                                           Paul G. Begum
                                           Chief Executive officer & Director
                                           (Principal financial and
                                           Accounting Officer)


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE BALANCE
SHEET OF KLEVER MARKETING, INC. AS OF SEPTEMBER 30, 1997 AND THE RELATED
STATEMENTS OF OPERATIONS AND CASHFLOWS FOR THE THREE AND NINE MONTHS THEN ENDED
AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-END>                               SEP-30-1997
<CASH>                                               0
<SECURITIES>                                         0
<RECEIVABLES>                                        0
<ALLOWANCES>                                         0
<INVENTORY>                                          0
<CURRENT-ASSETS>                                    33
<PP&E>                                              56
<DEPRECIATION>                                      37
<TOTAL-ASSETS>                                     875
<CURRENT-LIABILITIES>                              187
<BONDS>                                              0
                                0
                                          0
<COMMON>                                            97
<OTHER-SE>                                         322
<TOTAL-LIABILITY-AND-EQUITY>                       875
<SALES>                                              0
<TOTAL-REVENUES>                                     0
<CGS>                                                0
<TOTAL-COSTS>                                        0
<OTHER-EXPENSES>                                   585
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   5
<INCOME-PRETAX>                                  (590)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                                  0
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     (590)
<EPS-PRIMARY>                                    (.06)
<EPS-DILUTED>                                        0
        

</TABLE>


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