KLEVER MARKETING INC
10QSB, 1997-06-20
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     [As adopted in Release No. 34-32231, April 28, 1993, 58 F.R. 26509]

               U.S. Securities and Exchange Commission

                      Washington, D.C.  20549

                           Form 10-QSB

(Mark One)
       [X]   QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE
             SECURITIES EXCHANGE ACT OF 1934 

             For the quarterly period ended:  June 30, 1996                    

       [ ]   TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE
             EXCHANGE ACT

             For the transition period from             to 
                   
             Commission file number     0-18834                         

                          Klever Marketing, Inc.                          
     (Exact name of small business issuer as specified in its charter)

                     
            Delaware                                36-3688583
  (State or other jurisdiction                    (IRS Employer
of incorporation or organization)               Identification No.)

          350 West 30 South, Suite 201, Salt Lake City, Utah 84101             
                   (Address of principal executive offices)               

          (801) 322-1221               
          Issuer's telephone number

                               VideOcart, Inc.                               
(Former name, former address and former fiscal year, if changed since last 
report.)

     Check whether the issuer  (1) filed all reports required to be filed by 
Section  13  or  15(d) of the Exchange Act during the past  12 months
(or for such  shorter period  that the registrant was required  to
 file such reports),  and  (2) has been subject to such filing requirements 
for the past  90 days.    Yes       No    X  




APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY
PROCEEDING DURING THE PRECEDING FIVE YEARS

     Check whether the registrant filed all documents and reports required to 
be filed by Section 12, 13 or 15(d) of the Exchange Act after the 
distribution of securities under a plan confirmed by a court. Yes     No   X   


APPLICABLE ONLY TO CORPORATE ISSUERS

     State the number of shares outstanding of each of the issuer's classes of 
common equity, as of the latest practical date:

     May 23, 1997     9,443,513             

     Transitional Small Business Disclosure Format (check one).
Yes      ;  No   X  


                       PART I - FINANCIAL INFORMATION

                       Item 1.  Financial Statements

                          KLEVER MARKETING, INC.
                        (FORMERLY VideOcart, Inc.
                      (A Development Stage Company)
                             BALANCE SHEET
                               (Unaudited)

                                                   June 30        December 31
ASSETS                                               1996           1995   
Current Assets
 Cash                                           $     8,263     $   24,674

     Total Current Assets                             8,263         24,674

Fixed Assets
  Equipment                                          49,862         47,462
  Less Accumulated Depreciation                     (23,447)       (17,670)

     Net Fixed Assets                                26,415         29,792
     
Other Assets
  Patents                                         1,448,169      1,445,146
  Organization Costs                                152,662        152,662
  Less Accumulated Amortization                    (765,280)      (690,748)

     Net Other Assets                               835,551        907,060

     Total Assets                               $   870,229    $   961,526


LIABILITIES AND STOCKHOLDERS' EQUITY
Current Liabilities
  Accounts Payable, Trade                       $   103,767     $   95,821
  Accrued Liabilities                                33,830         33,460
  Related Party Payables                             50,166         50,166
  Lease Obligation                                    6,333          8,186

     Total Current Liabilities                      194,096        187,633

Other
  Deferred Income                                   229,000        214,000
  Notes Payable - Related Party                      33,418         39,689

     Total Other Liabilities                        262,418        253,689

     Total Liabilities                              456,514        441,322



                            KLEVER MARKETING, INC.
                          (FORMERLY VideOcart, Inc.)
                        (A Development Stage Company)
                               BALANCE SHEET
                                (Continued)
                                (Unaudited)



                                                  JUNE 30         DECEMBER 31
LIABILITIES AND STOCKHOLDERS' EQUITY                1996             1995   
(Continued)
Stockholders' Equity
  Preferred stock (par value $.01),
  2,000,000 shares authorized.
  -0- issued and outstanding                    $         -     $         -

  Common Stock (Par Value $.01),
    20,000,000 shares authorized.
    8,825,241 shares issued and out-
    standing June 30, 1996 and
    8,592,038 shares issued and out-
    standing December 31, 1995                       88,252         85,920
 Common Stock to be issued                            3,400          3,400

  Paid in Capital in Excess of Par
    Value                                         4,071,705      3,764,669
  Retained Deficit                               (3,333,785)    (3,333,785)
  Deficit Accumulated During the
    Development Stage                              (415,857)              -

     Total Stockholders' Equity                     413,715        520,204

     Total Liabilities and 
       Stockholders' Equity                     $   870,229     $  961,526
            








The accompanying notes are an integral part of these financial statements.





                          KLEVER MARKETING, INC.
                        (FORMERLY VideOcart, Inc.)
                       (A Development Stage Company)
                          STATEMENT OF OPERATIONS 
                               (Unaudited)
                                                              
                                                                  
                                                                     
                                                                   Cumulative
                    For the Three Months     For the Six Months      During
                          June 30,                June 30,         Development
                     1996        1995        1996          1995      Stage  

Revenue          $        -  $        -  $        -   $        -   $        -

   Total Revenue          -           -           -            -            -

Expenses
 General and
  Administrative     135,344     131,306     270,689     262,612      270,689
 Research and
  Development         70,209     193,247     140,418     386,494      140,418
    
   Total Expenses    205,553     324,553     411,107     649,106      411,107

Other Income (Expense)
 Interest Income           -         344           -         688            -
 Interest Expense     (2,375)     (3,147)     (4,750)     (6,295)      (4,750)

                      (2,375)     (2,803)     (4,750)     (5,607)      (4,750)

Income (Loss)
 Before Taxes       (207,928)   (327,356)   (415,857)   (654,713)    (415,857)

Income Taxes               -           -           -           -            -

Net Income (Loss)
 After Taxes      $ (207,928) $ (327,356) $ (415,857)  $(654,713)   $(415,857)

Weighted Average Shares
  Outstanding      8,640,224   8,138,996   8,659,602   8,117,376

Loss Per Share    $     (.02) $     (.04) $     (.05) $     (.08)









The accompanying notes are an integral part of these financial statements.


                           KLEVER MARKETING, INC.
                         (FORMERLY VideOcart, Inc.)
                        (A Development Stage Company)
                          STATEMENT OF CASH FLOWS
                               (Unaudited)

                                                          
                                                                  
                                                                   Cumulative
                                         For the Six Months Ended    During
                                                 June 30,          Development
                                             1996        1995         Stage   

CASH FLOWS FROM OPERATING ACTIVITIES:

Net Loss                                 $(415,857) $  (654,713)    $(415,857)

Adjustments used to reconcile
  net loss to net cash provided
  by (used in) operating activities:

    Increase (decrease) in 
    accounts receivable and 
    prepaid expenses                             -           12             -

    Non cash general and administrative      4,398            -         4,398

    Increase (decrease) in accounts
    payable                                  7,946       13,891         7,946

    Increase (decrease) in accrued
    Liabilities                                370        2,869           370

    Deferred income                         15,000      170,256        15,000

    Depreciation and Amortization           80,309       56,060        80,309

Net Adjustment                             108,023      243,088       108,023

Net cash used in operating activities     (307,834)    (411,625)     (307,834)

CASH FLOWS FROM INVESTING ACTIVITIES:

Acquisition of equipment                    (2,400)      (9,500)       (2,400)
Acquisition of patents                      (3,023)     (14,750)       (3,023)

Net cash used by investing activities       (5,423)     (24,250)       (5,423)








                              KLEVER MARKETING, INC.
                            (FORMERLY VideOcart, Inc.
                           (A Development Stage Company)
                              STATEMENT OF CASH FLOWS
                                   (Continued)
                                   (Unaudited)

                                                                   Cumulative
                                         For the Six Months Ended    During
                                                  June 30,         Development
                                             1996        1995         Stage   
CASH FLOWS FROM FINANCING ACTIVITIES:

Proceeds From Capital Stock Issued       $ 304,970   $   447,100    $ 304,970
Proceeds From Loans                         25,000             -       25,000
Principle Payments on      
  Lease Obligations                         (1,853)       (5,408)      (1,853)
Cash payments on notes payable             (31,271)            -      (31,271)
Net Cash Provided by Financing
  Activities                               296,846       441,692      296,846
Net Increase (Decrease) in Cash
  and Cash Equivalents                     (16,411)        5,817      (16,411)
Cash and Cash Equivalents at
  Beginning of the Year                     24,674        25,071       24,674
Cash and Cash Equivalents at
  End of the Year                        $   8,263    $   30,888     $  8,263

SUPPLEMENTAL DISCLOSURE OF CASH
  FLOW INFORMATION:

Interest                                 $   4,073     $    6,295     $ 4,073
Income Taxes                             $     100     $      100     $   100

SUPPLEMENTAL DISCLOSURE OF NON-CASH INVESTING AND FINANCING ACTIVITIES:

On May 13, 1996 the Company issued 1,463 shares of stock in exchange for legal 
services of $4,398.












The accompanying notes are an integral part of these financial statements.





                            KLEVER MARKETING, INC.
                          (FORMERLY VideOcart, Inc.
                        (A Development Stage Company)
                        NOTES TO FINANCIAL STATEMENTS
                    FOR THE SIX MONTHS ENDED JUNE 30, 1996
                                 (Unaudited)


1.     Interim Reporting 

     The accompanying unaudited financial statements have been prepared in 
accordance with generally accepted accounting principles and with Form 10-QSB 
requirements.  Accordingly, they do not include all of the information and 
footnotes required by generally accepted accounting principles for complete 
financial statements.  In the opinion of management, all adjustments 
considered necessary for a fair presentation have been included.  Operating 
results for the six month period ended June 30, 1996, are not necessarily 
indicative of the results that may be expected for the year ended December 31, 
1996.

2.MERGER

     On July 5, 1996, pursuant to the plan of reorganization, the Company  
merged with Klever Kart, Inc. in a reverse merger.  The reorganized company is 
to be obligated to pay up to $150,000 in administrative and priority claims of 
the former VideOcart, Inc.  The Reorganized Company issued shares of common 
stock pursuant to the plan as follows:

  *  Current shareholders of Klever-Kart received 7,999,866 shares.

  *  Creditors of the Company (as specified in the second amended plan of 
     reorganization) will receive 900,000 shares pro rata or $100 if elected by 
     creditor.  As of December 31, 1996, 560,000 shares have been issued.  The 
     remaining 340,000 shares has been reserved, and will be issued when the 
     creditors entitled to them are identified.

  *  Series B preferred stock holders received 66,000 shares.

  *  Series D preferred stock holders received 99,994 shares.

  *  Common stock holders received 99,381 shares.


Item 2.  Management's Discussion and Analysis or Plan of Operation.

General -     This discussion should be read in conjunction with Management's 
Discussion and Analysis of Financial Condition and Results of Operations in 
the Company's annual report on Form 10-KSB for the year ended December 31, 
1995.

Results of Operations -     From December 8, 1993 to July 5, 1996 the Company 
was  in Bankruptcy.  On July 5, 1996 the Company was reorganized (See Note 2 
above) and for the three and six months ended June 30, 1996 the Company became 
a development stage company and has not begun principal operations.



Liquidity and Capital Resources

     The Company requires working capital principally to fund its current 
operations.  From time to time in the past the Company has relied on 
short-term borrowing and the issuance of restricted common stock to fund 
current operations.  There are no formal commitments from banks or other 
lending sources for lines of credit or similar short-term borrowing, but the 
Company has been able to borrow any additional working capital that has been 
required.  From time to time in the past, required short-term borrowing have 
been obtained from a principal shareholder or other related entities.  

     The Company generates and uses cash flows through three activities: 
operating, investing, and financing.  During the six months ended June 30, 
1996, operating activities used cash of $308,000 as compared to net cash used 
of $412,000 for the six months ended June 30, 1995.

     Cash flows used in investing activities is primarily due to the 
acquisition of $5,000 and $24,000 of computer equipment and office furniture 
and patents for the six months ended June 30, 1996 and June 30, 1995.

     Financing activities provided $297,000 and $442,000 for the six months 
ended June 30, 1996 and 1995.   The increase in cash flow from financing 
activities  was primarily from the sale of common stock.

     The Company may be required to supplement its available cash and other 
liquid assets with proceeds from borrowing, the sale of additional securities, 
or other sources.  There can be no assurance that any such required additional 
funding will be available or, if available, that it can be obtained on terms 
favorable to the Company.



PART II - OTHER INFORMATION


Item 1.  Legal Proceedings

     None.

Item 2.  Changes in Securities

     None.

Item 3.  Defaults Upon Senior Securities

     None.

Item 4.  Submission of Matters to a Vote of Security Holders.

     None.
 .
Item 5.  Other Information

     None.

Item 6.  Exhibits and Reports on Form 8-K

     The Company did not file a report on Form 8-K during the six months ended 
June 30, 1996.


                                   SIGNATURES



     In accordance with the requirements of the Exchange Act, the registrant 
caused this report to be signed on its behalf by the undersigned, thereunto 
duly authorized.



                                    Klever Marketing, Inc.
                                       (Registrant)
                   
                         



DATE:      June 20, 1997               By:  /s/  
                                       Paul G. Begum
                                       Chief Executive officer & Director
                                       (Principal financial and
                                        Accounting Officer)


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<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE BALANCE
SHEET OF KLEVER MARKETING, INC. AS OF JUNE 30, 1996 AND THE RELATED
STATEMENTS OF OPERATIONS AND CASHFLOWS FOR THE SIX MONTHS THEN ENDED AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
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<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
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<CASH>                                               8
<SECURITIES>                                         0
<RECEIVABLES>                                        0
<ALLOWANCES>                                         0
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<CURRENT-ASSETS>                                     8
<PP&E>                                              50
<DEPRECIATION>                                      23
<TOTAL-ASSETS>                                     870
<CURRENT-LIABILITIES>                              194
<BONDS>                                              0
                                0
                                          0
<COMMON>                                            88
<OTHER-SE>                                         326
<TOTAL-LIABILITY-AND-EQUITY>                       870
<SALES>                                              0
<TOTAL-REVENUES>                                     0
<CGS>                                                0
<TOTAL-COSTS>                                        0
<OTHER-EXPENSES>                                   411
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   5
<INCOME-PRETAX>                                  (416)
<INCOME-TAX>                                         0
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<EXTRAORDINARY>                                      0
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<NET-INCOME>                                     (416)
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