KLEVER MARKETING INC
10QSB, 1997-08-11
PREPACKAGED SOFTWARE
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     [As adopted in Release No. 34-32231, April 28, 1993, 58 F.R. 26509]

                 U.S. Securities and Exchange Commission
 
                        Washington, D.C.  20549

                              Form 10-QSB

(Mark One)
       [X]   QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE
                     SECURITIES EXCHANGE ACT OF 1934 

             For the quarterly period ended:  March 31, 1997
                      

       [  ]   TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE
                              EXCHANGE ACT

             For the transition period from          to                      
             Commission file number               0-18834
                         

                          Klever Marketing, Inc.                          
     (Exact name of small business issuer as specified in its charter)

                     
              Delaware                              36-3688583
     (State or other jurisdiction                  (IRS Employer
     of incorporation or organization)           Identification No.)

       350 West 30 South, Suite 201, Salt Lake City, Utah 84101             
               (Address of principal executive offices)               

                               (801) 322-1221               
                          Issuer's telephone number

                                                                                
                 
(Former name, former address and former fiscal year, if changed since last 
report.)



     Check whether the issuer (1) filed all reports required to be filed by 
Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such
shorter period that the registrant was required to file such reports), and
(2) has been subject to such filing requirements for the past 90 days.
    Yes   X     No        




APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY
PROCEEDING DURING THE PRECEDING FIVE YEARS

     Check whether the registrant filed all documents and reports required to 
be filed by Section 12, 13 or 15(d) of the Exchange Act after the distribution
of securities under a plan confirmed by a court. Yes    No   X   


APPLICABLE ONLY TO CORPORATE ISSUERS

     State the number of shares outstanding of each of the issuer's classes of 
common equity, as of the latest practical date:

     July 16, 1997     9,679,775             

     Transitional Small Business Disclosure Format (check one).
Yes      ;  No   X  


<PAGE>


                      PART I - FINANCIAL INFORMATION

Item 1.  Financial Statements

                           KLEVER MARKETING, INC.
                       (A Development Stage Company)
                              BALANCE SHEET
                               (Unaudited)

                                                   March 31     December 31
ASSETS                                               1997           1996   
Current Assets
 Cash                                           $     1,936     $   29,452
 Shareholder Receivables                             39,750         57,500

     Total Current Assets                            41,686         86,952

Fixed Assets
  Equipment                                          52,262         52,262
  Less Accumulated Depreciation                     (31,632)       (29,225)

     Net Fixed Assets                                20,630         23,037
     
Other Assets
  Patents                                         1,623,386      1,623,386
  Organization Costs                                152,662        152,662
  Less Accumulated Amortization                    (880,397)      (839,812)

     Net Other Assets                               895,651        936,236

     Total Assets                               $   957,967    $ 1,046,225




LIABILITIES AND STOCKHOLDERS' EQUITY
Current Liabilities
  Accounts Payable, Trade                       $   104,538    $   111,714
  Accrued Liabilities                                34,095         34,200
  Related Party Payables                             48,000         50,166
  Lease Obligation                                    3,548          4,479

     Total Current Liabilities                      190,181        200,559

Other
  Deferred Income                                   229,000        229,000
  Notes Payable - Related Party                      41,080         27,148

     Total Other Liabilities                        270,080        256,148

     Total Liabilities                              460,261        456,707



                            KLEVER MARKETING, INC.
                        (A Development Stage Company)
                               BALANCE SHEET
                                (Continued)
                                (Unaudited)



                                                  MARCH 31,       DECEMBER 31 
LIABILITIES AND STOCKHOLDERS' EQUITY                1997            1996   
(Continued)
Stockholders' Equity
  Preferred stock (par value $.01),
  2,000,000 shares authorized.
  -0- issued and outstanding                     $         -      $         -

  Common Stock (Par Value $.01),
    20,000,000 shares authorized.
    9,530,587 shares issued and out-
    standing March 31, 1997 and
    9,050,607 shares issued and out-
    standing December 31, 1996                         95,306          90,506

 Common Stock to be issued                              3,525           6,057

  Paid in Capital in Excess of Par
    Value                                           4,721,940       4,658,554
  Retained Deficit                                 (3,333,785)     (3,333,785)
  Deficit Accumulated During the
    Development Stage                                (989,280)       (831,814)

     Total Stockholders' Equity                       497,706         589,518

     Total Liabilities and 
       Stockholders' Equity                       $   957,967     $ 1,046,225
            



















The accompanying notes are an integral part of these financial statements.


                            KLEVER MARKETING, INC.
                        (A Development Stage Company)
                           STATEMENT OF OPERATIONS
                                (Unaudited)
                                                              
                                                                  
                                                                     
                                                                   Cumulative
                                         For the Three Months        During
                                               March 31,           Development
                                          1997           1996         Stage  

Revenue                               $        -     $        -     $        -

   Total Revenue                               -              -              -

Expenses
 General and
  Administrative                         110,746        135,344        652,123
 Research and
  Development                             44,864         70,209        325,701
    
   Total Expenses                        155,610        205,553        977,824

Other Income (Expense)
 Interest Income                               -              -              -
 Interest Expense                         (1,856)        (2,375)       (11,356)

                                          (1,856)        (2,375)       (11,356)

Income (Loss)
 Before Taxes                           (157,466)      (207,928)      (989,180)

Income Taxes                                   -              -            100

Net Income (Loss)
 After Taxes                          $ (157,466)     $ (207,928)    $(989,280)

Weighted Average Shares
  Outstanding                          9,243,995       8,611,244

Loss Per Share                        $     (.02)     $     (.02)












The accompanying notes are an integral part of these financial statements.



                             KLEVER MARKETING, INC.
                         (A Development Stage Company)
                            STATEMENT OF CASH FLOWS
                                 (Unaudited)

                                                          
                                                                  
                                                                   Cumulative
                                        For the Three Months Ended    During
                                                 March 31,         Development
                                             1997        1996         Stage   

CASH FLOWS FROM OPERATING ACTIVITIES:

Net Loss                              $  (157,466)  $  (207,928)     $(989,280)

Adjustments used to reconcile
  net loss to net cash provided
  by (used in) operating activities:

    Increase (decrease) in 
    accounts receivable and 
    prepaid expenses                             -            -              -

    Non cash general and administrative          -            -         22,242

    Increase (decrease) in accounts
    payable                                 (7,178)      86,873          8,716

    Increase (decrease) in accrued
    Liabilities                               (105)         185            634

    Deferred income                              -        7,500         15,000

    Depreciation and Amortization           42,991       40,154        203,610

Net Adjustment                              35,708      134,712        250,202

Net cash used in operating activities     (121,758)     (73,216)      (739,078)

CASH FLOWS FROM INVESTING ACTIVITIES:

Acquisition of equipment                         -       (1,200)        (4,800)
Acquisition of patents                           -            -        (45,490)

Net cash used by investing activities            -       (1,200)       (50,290)









                             KLEVER MARKETING, INC.
                         (A Development Stage Company)
                            STATEMENT OF CASH FLOWS
                                 (Continued)
                                 (Unaudited)

                                                                   Cumulative
                                         For the Three Months Ended    During
                                                  March 31,        Development
                                             1997        1996         Stage   
CASH FLOWS FROM FINANCING ACTIVITIES:

Proceeds From Capital Stock Issued     $   58,250     $    51,480     $746,886
Proceeds From Loans                        55,000          25,000       88,500
Principle Payments on      
  Lease Obligations                          (931)           (927)      (4,638)
Related party payables                     (2,166)              -       (2,166)
Cash payments on notes payable            (15,911)        (28,135)     (61,952)
Net Cash Provided by Financing
  Activities                               94,242          47,418      766,630
Net Increase (Decrease) in Cash
  and Cash Equivalents                    (27,516)        (26,998)     (22,738)
Cash and Cash Equivalents at
  Beginning of the Year                    29,452          24,674       24,674
Cash and Cash Equivalents at
  End of the Year                       $   1,936      $   (2,324)    $  1,936

SUPPLEMENTAL DISCLOSURE OF CASH
  FLOW INFORMATION:

Interest                                $   2,537      $    2,036     $ 10,684
Income Taxes                            $       -      $      100     $    100






















The accompanying notes are an integral part of these financial statements.



                           KLEVER MARKETING, INC.
                       (A Development Stage Company)
                       NOTES TO FINANCIAL STATEMENTS
                  FOR THE THREE MONTHS ENDED MARCH 31, 1997
                               (Unaudited)

1.Interim Reporting 

     The accompanying unaudited financial statements have been prepared in 
accordance with generally accepted accounting principles and with Form 10-QSB 
requirements.  Accordingly, they do not include all of the information and 
footnotes required by generally accepted accounting principles for complete 
financial statements.  In the opinion of management, all adjustments 
considered necessary for a fair presentation have been included.  Operating 
results for the three month period ended March 31, 1997, are not necessarily 
indicative of the results that may be expected for the year ended December 31, 
1997.

Item 2.  Management's Discussion and Analysis or Plan of Operation.

General -     This discussion should be read in conjunction with Management's 
Discussion and Analysis of Financial Condition and Results of Operations in 
the Company's annual report on Form 10-KSB for the year ended December 31, 
1996.

Results of Operations -     From December 8, 1993 to July 5, 1996 the 
VideOcart Inc. was in Bankruptcy.  On July 5, 1996 VideOcart, Inc. was 
reorganized, changed its name to Klever Marketing, Inc. and became a 
development stage company and has not begun principal operations.

Liquidity and Capital Resources

     The Company requires working capital principally to fund its current 
operations.  From time to time in the past the Company has relied on 
short-term borrowing and the issuance of restricted common stock to fund 
current operations.  There are no formal commitments from banks or other 
lending sources for lines of credit or similar short-term borrowing, but the 
Company has been able to borrow any additional working capital that has been 
required.  From time to time in the past, required short-term borrowing have 
been obtained from a principal shareholder or other related entities.  

     The Company generates and uses cash flows through three activities: 
operating, investing, and financing.  During the three months ended March 31, 
1997, operating activities used cash of $122,000 as compared to net cash used 
of $73,000 for the three months ended March 31, 1996.

     Cash flows used in investing activities is primarily due to the 
acquisition of $0 and $1,200 of computer equipment and office furniture and 
patents for the three months ended March 31, 1997 and March 31, 1996.

     Financing activities provided $94,000 and $47,000 for the three months 
ended March 31, 1997 and 1996.   The increase in cash flow from financing 
activities  was primarily from the sale of common stock and short term 
borrowings from shareholders.

     The Company may be required to supplement its available cash and other 
liquid assets with proceeds from borrowing, the sale of additional securities, 
or other sources.  There can be no assurance that any such required additional 
funding will be available or, if available, that it can be obtained on terms 
favorable to the Company.



PART II - OTHER INFORMATION


Item 1.  Legal Proceedings

     None.

Item 2.  Changes in Securities

     None.

Item 3.  Defaults Upon Senior Securities

     None.

Item 4.  Submission of Matters to a Vote of Security Holders.

     None.


Item 5.  Other Information

     None.

Item 6.  Exhibits and Reports on Form 8-K

     The Company did not file a report on Form 8-K during the three months 
ended March 31, 1997.

<PAGE>


                                SIGNATURES



     In accordance with the requirements of the Exchange Act, the registrant 
caused this report to be signed on its behalf by the undersigned, thereunto 
duly authorized.



                           Klever Marketing, Inc.
                               (Registrant)
                   
                         



DATE:      August 11, 1997               By:  /s/
                                         Paul G. Begum
                                         Chief Executive officer & Director
                                        (Principal financial and Accounting 
                                         Officer)


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE BALANCE
SHEET OF KLEVER MARKETING, INC. AS OF MARCH 31, 1997 AND THE RELATED
STATEMENTS OF OPERATIONS AND CASHFLOWS FOR THE THREE MONTHS THEN ENDED AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               MAR-31-1997
<CASH>                                               2
<SECURITIES>                                         0
<RECEIVABLES>                                        0
<ALLOWANCES>                                         0
<INVENTORY>                                          0
<CURRENT-ASSETS>                                    42
<PP&E>                                              52
<DEPRECIATION>                                      32
<TOTAL-ASSETS>                                     958
<CURRENT-LIABILITIES>                              190
<BONDS>                                              0
                                0
                                          0
<COMMON>                                            95
<OTHER-SE>                                         403
<TOTAL-LIABILITY-AND-EQUITY>                       958
<SALES>                                              0
<TOTAL-REVENUES>                                     0
<CGS>                                                0
<TOTAL-COSTS>                                        0
<OTHER-EXPENSES>                                   155
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   2
<INCOME-PRETAX>                                  (157)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                                  0
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     (157)
<EPS-PRIMARY>                                    (.02)
<EPS-DILUTED>                                        0
        

</TABLE>


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