KLEVER MARKETING INC
10QSB, 1997-08-20
PREPACKAGED SOFTWARE
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    [As adopted in Release No. 34-32231, April 28, 1993, 58 F.R. 26509]

                  U.S. Securities and Exchange Commission

                           Washington, D.C.  20549

                                 Form 10-QSB

(Mark One)
       [X]   QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE
                     SECURITIES EXCHANGE ACT OF 1934 

             For the quarterly period ended:    June 30, 1997          

       [  ]   TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE
              EXCHANGE ACT

             For the transition period from         to                       
                    Commission file number        0-18834                      

                          Klever Marketing, Inc.                          
     (Exact name of small business issuer as specified in its charter)

                     
         Delaware                                       36-3688583
(State or other jurisdiction                          (IRS Employer
of incorporation or organization)                   Identification No.)

          350 West 30 South, Suite 201, Salt Lake City, Utah 84101   
                  (Address of principal executive offices)               
 
                                (801) 322-1221               
                           Issuer's telephone number

                                                                                
                  
(Former name, former address and former fiscal year, if changed since last 
report.)

     Check whether the issuer (1) filed all reports required to be filed by 
Section 13 or 15(d) of the Exchange Act during the past 12 months (or for 
such shorter period that the registrant was required to file such reports),
and  (2) has been subject to such filing requirements for the past
90 days.    Yes   X    No        




             APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY
                PROCEEDING DURING THE PRECEDING FIVE YEARS

     Check whether the registrant filed all documents and reports required to 
be filed by Section 12, 13 or 15(d) of the Exchange Act after the distribution
of securities under a plan confirmed by a court. Yes     No   X   


                      APPLICABLE ONLY TO CORPORATE ISSUERS

     State the number of shares outstanding of each of the issuer's classes of 
common equity, as of the latest practical date:
                          July 16, 1997     9,679,775             

     Transitional Small Business Disclosure Format (check one).
Yes      ;  No   X  

                         PART I - FINANCIAL INFORMATION

Item 1.  Financial Statements

                             KLEVER MARKETING, INC.
                           (FORMERLY VideOcart, Inc.)
                          (A Development Stage Company)
                                 BALANCE SHEET
                                  (Unaudited)

                                                     June 30      December 31
ASSETS                                                 1997           1996   
Current Assets
 Cash                                              $   116,963     $   29,452
 Shareholder Receivable                                    483     $   57,500

     Total Current Assets                              117,446         86,952

Fixed Assets
  Equipment                                             52,262         52,262
  Less Accumulated Depreciation                        (34,038)       (29,225)

     Net Fixed Assets                                   18,224         23,037
     
Other Assets
  Patents                                            1,632,075      1,623,386
  Organization Costs                                   152,662        152,662
  Less Accumulated Amortization                       (921,198)      (839,812)

     Net Other Assets                                  863,539        936,236

     Total Assets                                  $   999,209    $ 1,046,225




LIABILITIES AND STOCKHOLDERS' EQUITY
Current Liabilities
  Accounts Payable, Trade                          $   118,799    $   111,714
  Accrued Liabilities                                   35,211         34,200
  Related Party Payables                                 9,160         50,166
  Lease Obligation                                       2,593          4,479

     Total Current Liabilities                         165,763        200,559

Other
  Deferred Income                                      229,000        229,000
  Notes Payable - Related Party                         38,619         27,148

     Total Other Liabilities                           267,619        256,148

     Total Liabilities                                 433,382        456,707


                           KLEVER MARKETING, INC.
                         (FORMERLY VideOcart, Inc.)
                       (A Development Stage Company)
                              BALANCE SHEET
                               (Continued)
                               (Unaudited)



                                                    JUNE 30       DECEMBER 31
LIABILITIES AND STOCKHOLDERS' EQUITY                  1997          1996   
(Continued)
Stockholders' Equity
  Preferred stock (par value $.01),
  2,000,000 shares authorized.
  -0- issued and outstanding                      $         -     $         -

  Common Stock (Par Value $.01),
    20,000,000 shares authorized.
    9,631,489 shares issued and out-
    standing June 30, 1997 and
    9,050,607 shares issued and out-
    standing December 31, 1996                          96,315         90,506
 Common Stock to be issued                               3,575          6,057

  Paid in Capital in Excess of Par
    Value                                            4,956,932      4,658,554
  Retained Deficit                                  (3,333,785)    (3,333,785)
  Deficit Accumulated During the
    Development Stage                               (1,157,210)      (831,814)

     Total Stockholders' Equity                        565,827        589,518
     Total Liabilities and 
       Stockholders' Equity                        $   999,209    $ 1,046,225
            


















The accompanying notes are an integral part of these financial statements.

                            KLEVER MARKETING, INC.
                          (FORMERLY VideOcart, Inc.)
                         (A Development Stage Company)
                            STATEMENT OF OPERATIONS
                                 (Unaudited)
                                                              
                                                                  
                                                                     
                                                                   Cumulative
                    For the Three Months     For the Six Months      During
                          June 30,                June 30,         Development
                      1997        1996         1997       1996         Stage  

Revenue            $       -   $       -    $       -   $       -   $       -

   Total Revenue           -           -            -           -           -

Expenses
 General and
  Administrative     161,470     135,344      272,216     270,689     813,593
 Research and
  Development          3,650      70,209       48,514     140,418     329,351
    
   Total Expenses    165,120     205,553      320,730     411,107   1,142,944

Other Income (Expense)
 Interest Income           -           -            -           -           -
 Interest Expense     (2,810)     (2,375)      (4,666)     (4,750)    (14,166)

                      (2,810)     (2,375)      (4,666)     (4,750)    (14,166)

Income (Loss)
 Before Taxes       (167,930)   (207,928)    (325,396)   (415,857) (1,157,110)

Income Taxes               -           -            -           -         100

Net Income (Loss)
 After Taxes      $ (167,930) $ (207,928)  $ (325,396) $ (415,857) $(1,157,210)

Weighted Average Shares
  Outstanding      9,577,895   8,640,224    9,411,868   8,659,602     

Loss Per Share    $     (.02) $     (.02)  $     (.03) $     (.05)











The accompanying notes are an integral part of these financial statements.


                        KLEVER MARKETING, INC.
                      (FORMERLY VideOcart, Inc.)
                     (A Development Stage Company)
                       STATEMENT OF CASH FLOWS
                            (Unaudited)
                                                                   Cumulative
                                         For the Six Months Ended    During
                                                 June 30,          Development
                                             1997        1996         Stage   
CASH FLOWS FROM OPERATING ACTIVITIES:

Net Loss                                 $ (325,396)  $(415,857)  $(1,157,210)
Adjustments used to reconcile
  net loss to net cash provided
  by (used in) operating activities:
    Non cash general and administrative           -       4,398        22,242
    Increase (decrease) in
      accounts payable                        7,085       7,946        22,979
      Liabilities                             1,011         370         1,750
      Deferred income                             -      15,000        15,000
    Depreciation and Amortization            86,199      80,309       246,818
Net Adjustment                               94,295     108,023       308,789

Net cash used in operating activities      (231,101)   (307,834)     (848,421)

CASH FLOWS FROM INVESTING ACTIVITIES:

Acquisition of equipment                          -      (2,400)       (4,800)
Acquisition of patents                       (6,794)     (3,023)      (52,284)
Net cash used by investing activities        (6,794)     (5,423)      (57,084)

CASH FLOWS FROM FINANCING ACTIVITIES:

Proceeds From Capital Stock Issued          299,810      304,970      988,446
Proceeds From Loans                          55,000       25,000       88,500
Principle Payments on      
  Lease Obligations                          (1,886)      (1,853)      (5,593)
Shareholder Receivable                       57,017            -       57,017
Related Party Payable                       (41,006)           -      (41,006)
Cash payments on notes payable              (43,529)     (31,271)     (89,570)
Net Cash Provided by Financing
  Activities                                325,406      296,846      997,794
Net Increase (Decrease) in Cash
  and Cash Equivalents                       87,511      (16,411)      92,289
Cash and Cash Equivalents at
  Beginning of the Year                      29,452       24,674       24,674
Cash and Cash Equivalents at
  End of the Year                           116,963        8,263      116,963

SUPPLEMENTAL DISCLOSURE OF CASH
  FLOW INFORMATION:

Interest                                 $    4,156    $   4,073    $  12,303
Income Taxes                             $        -    $     100    $     100

The accompanying notes are an integral part of these financial statements.


                           KLEVER MARKETING, INC.
                         (FORMERLY VideOcart, Inc.)
                        (A Development Stage Company)
                        NOTES TO FINANCIAL STATEMENTS
                   FOR THE SIX MONTHS ENDED JUNE 30, 1997
                               (Unaudited)


1.     Interim Reporting 

     The accompanying unaudited financial statements have been prepared in 
accordance with generally accepted accounting principles and with Form 10-QSB 
requirements.  Accordingly, they do not include all of the information and 
footnotes required by generally accepted accounting principles for complete 
financial statements.  In the opinion of management, all adjustments 
considered necessary for a fair presentation have been included.  Operating 
results for the six month period ended June 30, 1997, are not necessarily 
indicative of the results that may be expected for the year ended December 31, 
1997.


Item 2.  Management's Discussion and Analysis or Plan of Operation.

General -     This discussion should be read in conjunction with Management's 
Discussion and Analysis of Financial Condition and Results of Operations in 
the Company's annual report on Form 10-KSB for the year ended December 31, 
1996.

Results of Operations -     From December 8, 1993 to July 5, 1996 VideOcart, 
Inc. was  in Bankruptcy.  On July 5, 1996 VideOcart, Inc. was reorganized, 
changed its name to Klever Marketing, Inc. and became a development stage 
company and has not begun principal operations.

Liquidity and Capital Resources

     The Company requires working capital principally to fund its current 
operations.  From time to time in the past the Company has relied on 
short-term borrowing and the issuance of restricted common stock to fund 
current operations.  There are no formal commitments from banks or other 
lending sources for lines of credit or similar short-term borrowing, but the 
Company has been able to borrow any additional working capital that has been 
required.  From time to time in the past, required short-term borrowing have 
been obtained from a principal shareholder or other related entities.  

     The Company generates and uses cash flows through three activities: 
operating, investing, and financing.  During the six months ended June 30, 
1997, operating activities used cash of $231,000 as compared to net cash used 
of $308,000 for the six months ended June 30, 1996.

     Cash flows used in investing activities is primarily due to the 
acquisition of $7,000 and $5,000 of computer equipment and office furniture 
and patents for the six months ended June 30, 1997 and June 30, 1996.

     Financing activities provided $325,000 and $297,000 for the six months 
ended June 30, 1997 and 1996.   The increase in cash flow from financing 
activities  was primarily from the sale of common stock.

     The Company may be required to supplement its available cash and other 
liquid assets with proceeds from borrowing, the sale of additional securities, 
or other sources.  There can be no assurance that any such required additional 
funding will be available or, if available, that it can be obtained on terms 
favorable to the Company.



PART II - OTHER INFORMATION


Item 1.  Legal Proceedings

     None.

Item 2.  Changes in Securities

     None.

Item 3.  Defaults Upon Senior Securities

     None.

Item 4.  Submission of Matters to a Vote of Security Holders.

     None.
 .

Item 5.  Other Information

     None.

Item 6.  Exhibits and Reports on Form 8-K

     The Company did not file a report on Form 8-K during the three months 
ended June 30, 1997.


                                  SIGNATURES



     In accordance with the requirements of the Exchange Act, the registrant 
caused this report to be signed on its behalf by the undersigned, thereunto 
duly authorized.



                             Klever Marketing, Inc.
                                 (Registrant)
                   
                         



DATE:      August 20, 1997           By:  /s/
    
                                     Paul G. Begum
                                     Chief Executive officer & Director
                                     (Principal financial and
                                     Accounting Officer)


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<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE BALANCE
SHEET OF KLEVER MARKETING, INC. AS OF JUNE 30, 1997 AND THE RELATED
STATEMENTS OF OPERATIONS AND CASHFLOWS FOR THE THREE AND SIX MONTHS THEN 
ENDED AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL 
STATEMENTS.
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<CURRENT-ASSETS>                                   117
<PP&E>                                              52
<DEPRECIATION>                                      34
<TOTAL-ASSETS>                                     999
<CURRENT-LIABILITIES>                              166
<BONDS>                                              0
                                0
                                          0
<COMMON>                                            96
<OTHER-SE>                                         470
<TOTAL-LIABILITY-AND-EQUITY>                       999
<SALES>                                              0
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<INCOME-PRETAX>                                  (325)
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