KLEVER MARKETING INC
10QSB, 1998-08-14
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       [As adopted in Release No. 34-32231, April 28, 1993, 58 F.R. 26509]

                     U.S. Securities and Exchange Commission

                             Washington, D.C. 20549

                                   Form 10-QSB

(Mark One)
              [X] QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

             For the quarterly period ended:     June 30, 1998
                                            ---------------------

       [  ]   TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE
                                  EXCHANGE ACT

             For the transition period from          to
                    Commission file number        0-18834

                             Klever Marketing, Inc.
                     (Exact name of small business issuer as
                            specified in its charter)

             Delaware                                     36-3688583
   (State or other jurisdiction                        (IRS Employer
  of incorporation or organization)                  Identification No.)

            350 West 30 South, Suite 201, Salt Lake City, Utah 84101
                    (Address of principal executive offices)

                                 (801) 322-1221
                            Issuer's telephone number


Former name, former address and former fiscal year, if changed since last
report.)

     Check  whether  the issuer (1) filed all  reports  required  to be filed by
Section 13 or 15(d) of the  Exchange  Act during the past 12 months (or for such
shorter period that the  registrant was required to file such reports),  and (2)
has been subject to such filing requirements for the past 90 days. Yes X No

<PAGE>



                APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY
                   PROCEEDING DURING THE PRECEDING FIVE YEARS

     Check whether the registrant filed all documents and reports required to be
filed by Section 12, 13 or 15(d) of the Exchange Act after the  distribution  of
securities under a plan confirmed by a court. Yes X No


                      APPLICABLE ONLY TO CORPORATE ISSUERS

     State the number of shares  outstanding of each of the issuer's  classes of
common equity, as of the latest practical date: June 30, 1998 10,042,210

     Transitional Small Business Disclosure Format (check one). Yes ; No X



<PAGE>




                         PART I - FINANCIAL INFORMATION

Item 1.  Financial Statements

                             KLEVER MARKETING, INC.
                     (Formerly a Development Stage Company)
                                  BALANCE SHEET

                                              (Unaudited)
                                                June 30,    December 31,
                                              -----------   -----------
ASSETS                                            1998          1997
- ------                                        -----------   -----------
        Current Assets
          Cash .............................  $    39,990   $    10,536
          Shareholder Receivables ..........        8,350        27,200
                                              -----------   -----------

             Total Current Assets ..........       48,340        37,736
                                              -----------   -----------
        Fixed Assets
          Equipment ........................       60,555        57,549
          Less Accumulated Depreciation ....      (43,111)      (38,469)
                                              -----------   -----------

             Net Fixed Assets ..............       17,444        19,080
                                              -----------   -----------

        Other Assets
          Patents ..........................    1,669,079     1,646,097
          Organization Costs ...............      152,662       152,662
          Less Accumulated Amortization ....   (1,087,876)   (1,004,422)
                                              -----------   -----------

             Net Other Assets ..............      733,865       794,337
                                              -----------   -----------

             Total Assets ..................  $   799,649   $   851,153
                                              ===========   ===========

        LIABILITIES AND STOCKHOLDERS' EQUITY
        Current Liabilities
          Accounts Payable, Trade ..........  $    64,857   $    97,467
          Accrued Liabilities ..............       35,147        34,822
          Related Party Payables ...........       57,933        15,031
          Lease Obligation .................         --             862
                                              -----------   -----------
             Total Current Liabilities .....      157,937       148,182
                                              -----------   -----------

        Other Liabilities
          Deferred Income ..................         --         229,000
                                              -----------   -----------
             Total Other Liabilities .......         --         229,000
                                              -----------   -----------

             Total Liabilities .............      157,937       377,182
                                              -----------   -----------


<PAGE>

                             KLEVER MARKETING, INC.
                     (Formerly a Development Stage Company)
                                  BALANCE SHEET
                                   (Continued)

                                                   (Unaudited)
                                                     June 30,    December 31,
                                                   -----------   -----------
                                                       1998         1997
                                                   -----------   -----------
  LIABILITIES AND STOCKHOLDERS' EQUITY
  (Continued)
  Stockholders' Equity
    Preferred stock (par value $.01),
      2,000,000 shares authorized ...............
      -0- issued and outstanding ................  $      --     $      --
    Common Stock (Par Value $.01),
      20,000,000 shares authorized ..............
      10,042,210 shares issued and
      outstanding June 30, 1998 and
      9,795,314 shares issued and
      outstanding December 31, 1997 .............      100,422        97,953
    Common Stock to be issued ...................        4,339         4,903
    Paid in Capital in Excess of Par
      Value .....................................    5,699,515     5,292,308
    Retained Deficit ............................   (3,333,785)   (3,333,785)
    Deficit Accumulated During the
      Development Stage .........................   (1,828,779)   (1,587,408)
                                                   -----------   -----------

       Total Stockholders' Equity ...............      641,712       473,971
                                                   -----------   -----------

       Total Liabilities and Stockholders' Equity  $   799,649   $   851,153
                                                   ===========   ===========
















   The accompanying notes are an integral part of these financial statements.



<PAGE>

<TABLE>

                             KLEVER MARKETING, INC.
                     (Formerly a Development Stage Company)
                                STATEMENT OF LOSS
                                   (Unaudited)
<CAPTION>


                                          For the Three Months        For the Six Months
                                             Ended June 30,               Ended June 30,
                                      --------------------------   --------------------------
                                          1998          1997            1998          1997
                                      ------------   -----------   ------------   -----------
<S>                                   <C>            <C>           <C>            <C>      

Revenue ............................  $    229,000   $      --     $    229,000   $      --  
                                      ------------   -----------   ------------   -----------

Expenses
  General and Administrative .......       159,740       135,344        287,077       272,216
  Research and Development .........        64,007        70,209        184,790        48,514
                                      ------------   -----------   ------------   -----------

     Total Expenses ................       223,747       205,553        471,867       320,730
                                      ------------   -----------   ------------   -----------

Other Income (Expense)
  Interest Income ..................           926          --              926          --
  Interest Expense .................          (647)       (2,375)          (663)       (4,666)
  Capital Gain on Sale of Investment         1,428          --            1,234          --
  Sale of Assets ...................          --            --             --            --
                                      ------------   -----------   ------------   -----------

    Total Other Income (Expense) ...         1,707        (2,375)         1,497        (4,666)
                                      ------------   -----------   ------------   -----------

Income (Loss) Before Taxes .........         6,960      (207,928)      (241,370)     (325,396)

Income Taxes .......................          --            --             --            --
                                      ------------   -----------   ------------   -----------

Net Income (Loss) After Taxes ......  $      6,960   $  (207,928)  $   (241,370)  $  (325,396)
                                      ============   ===========   ============   ===========

Weighted Average Shares Outstanding     10,039,029     8,640,224     10,037,221     9,411,868
                                      ============   ===========   ============   ===========

Loss Per Share- Basic and Diluted ..  $       --     $      (.02)  $       (.02)  $      (.03)
                                      ============   ===========   ============   ===========

   The accompanying notes are an integral part of these financial statements.

</TABLE>

<PAGE>


                             KLEVER MARKETING, INC.
                     (Formerly a Development Stage Company)
                             STATEMENT OF CASH FLOWS
                                   (Unaudited)







                                                       For the Six Months
                                                         Ended June 30,
                                                      ---------------------
                                                         1998       1997
                                                      ---------   ---------

   CASH FLOWS FROM OPERATING ACTIVITIES:

   Net Loss ........................................  $(241,370)  $(325,396)
                                                      ---------   ---------

   Adjustments used to reconcile net loss to net
   cash provided by (used in) operating activities:

       Non cash general and administrative .........     32,988        --
       Compensation Expense from
       Stock Options ...............................       --          --
       Stock issued for Interest Expense ...........       --          --
       (Increase) decrease in shareholder receivable     17,600        --
       Increase (decrease) in accounts payable .....    (33,070)      7,085
       Increase (decrease) in accrued liabilities ..        325       1,011
       Increase (decrease) in related party payables     42,902        --
       Deferred income .............................   (229,000)       --
       Gain on Sale of Stock Investment ............     (1,234)       --
       Depreciation and Amortization ...............     88,105      86,199
                                                      ---------   ---------

   Net Adjustment ..................................    (81,384)     94,295
                                                      ---------   ---------

   Net cash used in operating activities ...........   (322,754)   (231,101)
                                                      ---------   ---------







<PAGE>




                             KLEVER MARKETING, INC.
                     (Formerly a Development Stage Company)
                             STATEMENT OF CASH FLOWS
                                   (Continued)



                                                     For the Six Months
                                                       Ended June 30,
                                                   ---------------------
                                                      1998       1997
                                                   ---------   ---------

       CASH FLOWS FROM INVESTING ACTIVITIES:
       Acquisition/sale of equipment, net .......  $  (3,006)  $    --
       Acquisition/sale of stock investments, net     13,609        --
       Acquisition of patents ...................    (22,982)     (6,794)
                                                   ---------   ---------

       Net cash used by investing activities ....    (12,379)     (6,794)
                                                   ---------   ---------

       CASH FLOWS FROM FINANCING ACTIVITIES:
       Proceeds From Capital Stock Issued .......    365,449     299,810
       Proceeds From Loans ......................       --        55,000
       Principle Payments on  Lease Obligations .       (862)     (1,886)
       Related Party Payables ...................       --       (41,006)
       Shareholder Receivable ...................       --        57,017
       Cash Payments on Notes Payable ...........       --       (43,529)
                                                   ---------   ---------

       Net Cash Provided by Financing  Activities    364,587     325,406
                                                   ---------   ---------

       Net Increase (Decrease) in Cash  and
         Cash Equivalents .......................     29,454     (87,511)
       Cash and Cash Equivalents at
         Beginning of the Year ..................     10,536      29,452
                                                   ---------   ---------
       Cash and Cash Equivalents at
         End of the Year ........................  $  39,990   $ 116,963
                                                   =========   =========

       SUPPLEMENTAL DISCLOSURE OF CASH
         FLOW INFORMATION:

       Interest .................................  $     663   $   4,156

       Income Taxes .............................  $     --    $     --









   The accompanying notes are an integral part of these financial statements.
<PAGE>

                             KLEVER MARKETING, INC.
                     (Formerly a Development Stage Company)
                          NOTES TO FINANCIAL STATEMENTS
                     FOR THE SIX MONTHS ENDED June 30, 1998
                                   (Unaudited)

1.  Interim Reporting

The accompanying unaudited financial statements have been prepared in accordance
with generally accepted accounting principles and with Form 10-QSB requirements.
Accordingly,  they do not include all of the information and footnotes  required
by generally accepted accounting  principles for complete financial  statements.
In the opinion of management,  all adjustments  considered  necessary for a fair
presentation  have been  included.  Operating  results for the six month  period
ended June 30, 1998, are not  necessarily  indicative of the results that may be
expected for the year ended December 31, 1998.

Item 2.  Management's Discussion and Analysis or Plan of Operation.

General  - This  discussion  should  be read in  conjunction  with  Management's
Discussion and Analysis of Financial  Condition and Results of Operations in the
Company's annual report on Form 10-KSB for the year ended December 31, 1997.

Results of  Operations - From December 8, 1993 to July 5, 1996  VideOcart,  Inc.
was in Bankruptcy. On July 5, 1996 VideOcart, Inc. was reorganized,  changed its
name to Klever Marketing,  Inc. and became a development  stage company.  During
the period  July 5, 1996  through  March 31,  1998 the  Company  remained in the
development  stage.  The period  ending June 30, 1998 is the first period during
which it is considered an operating company.

Liquidity and Capital Resources

The Company requires working capital principally to fund its current operations.
From time to time in the past the Company has relied on short-term borrowing and
the issuance of restricted common stock to fund current operations. There are no
formal  commitments  from banks or other lending  sources for lines of credit or
similar  short-term  borrowing,  but the  Company  has been able to  borrow  any
additional  working  capital  that has been  required.  From time to time in the
past,  required  short-term  borrowing  have  been  obtained  from  a  principal
shareholder or other related entities.

The Company generates and uses cash flows through three  activities:  operating,
investing,  and financing.  During the six months ended June 30, 1998, operating
activities  used cash of $323,000  as compared to net cash used of $231,000  for
the six months ended June 30, 1997.

Cash flows used in investing  activities is primarily due to the  acquisition of
patents.  During  the six  months  ended  June  30,  1998  and  1997,  investing
activities used cash of $12,000 and $7,000, respectively.

Financing  activities  provided  $365,000  and $325,000 for the six months ended
June 30, 1998 and 1997. The increase in cash flow from financing  activities was
primarily from the sale of common stock.

<PAGE>

2 . Contingencies

On November 14, 1995,  the Company  entered into an agreement  with Dentsu Prox,
Inc.  for  product  movement  tests in Japan  resulting  in $214,000 in deferred
income. On June 30, 1998 the Company  determined Dentsu Prox, Inc. was in breach
of contract, therefore recognizing $214,000 in income. Dentsu Prox, Inc. has not
agreed with the Company's determination of the contractual breach.


                           PART II - OTHER INFORMATION


The Company may be required to supplement  its  available  cash and other liquid
assets with proceeds from borrowing, the sale of additional securities, or other
sources.  There can be no assurance  that any such required  additional  funding
will be available or, if available,  that it can be obtained on terms  favorable
to the Company.

Item 1.  Legal Proceedings

On or about October 1, 1990  Klever-Kart,  Inc., the  predecessor in interest to
the Company,  entered into a Consulting  Agreement with Larry Hodges ("Hodges").
Under the terms of the Consulting  Agreement,  Hodges was to act as a consultant
for  Klever-Kart  until such time as  Klever0Kart  received  a certain  level of
financing,  at which time  Hodges was to become the Chief  Executive  Officer of
Klever-Kart.  As the company's  consultant,  Hodges was to be compensated at the
rate of $100 per hour,  payable in shares of the Company's common stock at $1.00
per share. Under the Consulting  Agreement,  in the event of Hodges' termination
from  Klever-Kart,  for any reason other than for cause, he was to have received
severance pay of $50,000,  provided that the company had sufficient funds at the
time of such  termination.  On or about  February  1, 1991,  Klever-Kart  issued
15,000 shares of the Company's  common stock to Hodges,  and on or about June 4,
1991,  Klever-Kart  issued an additional  15,000 shares of the Company's  common
stock to Hodges.  On or about February 3, 1992, Hodges resigned from Klever-Kart
and terminated the Consulting Agreement.

Following  an audit  performed  by a  certified  public  accountant  of  Hodges'
contributions and time spent on behalf of Klever-Kart,  Klever-Kart canceled the
second  issuance of 15,000  shares  after an audit  revealed an  overpayment  of
shares to Mr.  Hodges.  On April 17, 1998,  Hodges sued the Company in the Third
Judicial Court,  Salt Lake County,  State of Utah, in an action styled "Larry A.
Hodges,  Plaintiff  vs.  Klever-Kart,  Inc., a former Utah  corporation,  Klever
Marketing,   Inc.,  a  Utah  corporation,   and  VideOcart,   Inc.,  a  Delaware
corporation."  Hodges has alleged in the action that the  Company  breached  the
Consulting  Agreement,  and has sought  the  reissuance  of the 15,000  canceled
shares,  the issuance of an additional 15,000 shares,  $50,000 in severance pay,
alleged  damages  suffered  in an amount  to be proven at trial,  and all of his
costs and attorney' fees (with interest) in bringing this action.

The  Company  has since  filed a  counter-suit  against  Hodges  pursuant to the
Consulting  Agreement,  alleging a breach of contract.  The Consulting agreement
entitled the Company to a right of first refusal with respect to the disposition
of  all  of  the  shares  of  the   Company's   common  stock  held  by  Hodges.
Notwithstanding the Company's right, Hodges sold approximately  34,000 shares in
open market transactions without having provided the Company with an opportunity
to  exercise

<PAGE>

its  right  of first  refusal  on these  shares  of  common  stock.  In  partial
settlement of the actions,  in June of 1998, a syndicate purchased 53,000 shares
from Hodges at a purchase price equal to $2.50 per share.

While the Company is confident in the merits of its action against  Hodges,  and
that the action  brought  by Hodges  against  the  Company  can be  successfully
settled or litigated,  there can be no assurance that either of the actions will
be determined in favor of the Company.

Item 2.  Changes in Securities

None.

Item 3.  Defaults Upon Senior Securities

None.

Item 4.  Submission of Matters to a Vote of Security Holders.

None.

Item 5.  Other Information

None.

Item 6.  Exhibits and Reports on Form 8-K

None



<PAGE>


                                   SIGNATURES



     In accordance  with the  requirements  of the Exchange Act, the  registrant
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.



                             Klever Marketing, Inc.
                                  (Registrant)





DATE:   August 14, 1998
     ------------------



By:  /s/
   --------------------
   Paul G. Begum
   Chief Executive officer & Director
   (Principal financial and Accounting Officer)


<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
     (Replace this text with the legend)
</LEGEND>
<MULTIPLIER>                                   1000
       
<S>                             <C>
<PERIOD-TYPE>                   6-mos
<FISCAL-YEAR-END>                              DEC-31-1998
<PERIOD-END>                                   JUN-30-1998
<CASH>                                         40
<SECURITIES>                                   0
<RECEIVABLES>                                  8
<ALLOWANCES>                                   0
<INVENTORY>                                    0
<CURRENT-ASSETS>                               48
<PP&E>                                         61
<DEPRECIATION>                                 43
<TOTAL-ASSETS>                                 800
<CURRENT-LIABILITIES>                          158
<BONDS>                                        0
                          0
                                    0
<COMMON>                                       100
<OTHER-SE>                                     542
<TOTAL-LIABILITY-AND-EQUITY>                   800
<SALES>                                        229
<TOTAL-REVENUES>                               229
<CGS>                                          0
<TOTAL-COSTS>                                  0
<OTHER-EXPENSES>                               472
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             1
<INCOME-PRETAX>                                (241)
<INCOME-TAX>                                   0
<INCOME-CONTINUING>                            0
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   (241)
<EPS-PRIMARY>                                  (.02)
<EPS-DILUTED>                                  (.02)
        



</TABLE>


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