KLEVER MARKETING INC
10QSB, 1999-11-12
PREPACKAGED SOFTWARE
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                     U.S. Securities and Exchange Commission

                             Washington, D.C. 20549

                                   Form 10-QSB

(Mark One)
       [X]   QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

             For the quarterly period ended:         September 30, 1999

       [  ]   TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE
                                  EXCHANGE ACT

             For the transition period from          to
                    Commission file number       0-18834

                             Klever Marketing, Inc.
                     (Exact name of small business issuer as
                            specified in its charter)

           Delaware                                        36-3688583
 (State or other jurisdiction                             (IRS Employer
of incorporation or organization)                      Identification No.)

            350 West 300 South, Suite 201, Salt Lake City, Utah 84101
                    (Address of principal executive offices)

                                 (801) 322-1221
                            Issuer's telephone number


     (Former name,  former address and former fiscal year, if changed since last
report.)

     Check  whether  the issuer (1) filed all  reports  required  to be filed by
Section 13 or 15(d) of the  Exchange  Act during the past 12 months (or for such
shorter period that the  registrant was required to file such reports),  and (2)
has been subject to such filing requirements for the past 90 days. Yes X No


<PAGE>


                APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY
                   PROCEEDING DURING THE PRECEDING FIVE YEARS

     Check whether the registrant filed all documents and reports required to be
filed by Section 12, 13 or 15(d) of the Exchange Act after the  distribution  of
securities under a plan confirmed by a court. Yes X No


                      APPLICABLE ONLY TO CORPORATE ISSUERS

     State the number of shares  outstanding of each of the issuer's  classes of
common equity, as of the latest practical date: September 30, 1999 11,115,121

         Transitional Small Business Disclosure Format (check one).
Yes      ;  No   X



<PAGE>




                         PART I - FINANCIAL INFORMATION

Item 1.  Financial Statements

                             KLEVER MARKETING, INC.
                                 BALANCE SHEETS

                                                 (Unaudited)
                                                September 30,       December 31,
                                                 -----------        -----------
ASSETS                                              1999               1998
- ------
                                                 -----------        -----------
Current Assets
  Cash ...................................       $    44,362        $    45,371
  Shareholder Receivables ................            28,250            136,821
                                                 -----------        -----------

     Total Current Assets ................            72,612            182,192
                                                 -----------        -----------

Fixed Assets
  Equipment ..............................           160,649             64,269
  Leasehold Improvements .................              --                2,550
  Less Accumulated Depreciation ..........           (53,613)           (47,301)
                                                 -----------        -----------

     Net Fixed Assets ....................           107,036             19,518
                                                 -----------        -----------

Other Assets
  Patents ................................         2,210,729          2,198,110
  Less Accumulated Amortization ..........        (1,213,470)        (1,058,244)
                                                 -----------        -----------

     Net Other Assets ....................           997,259          1,139,866
                                                 -----------        -----------

     Total Assets ........................       $ 1,176,907        $ 1,341,576
                                                 ===========        ===========











<PAGE>


                             KLEVER MARKETING, INC.
                                 BALANCE SHEETS
                                   (Continued)

                                                     (Unaudited)
                                                    September 30,   December 31,
                                                     -----------    -----------
                                                         1999           1998
                                                     -----------    -----------
LIABILITIES AND STOCKHOLDERS' EQUITY
Current Liabilities
  Accounts Payable, Trade ........................   $   247,094    $   613,081
  Accrued Liabilities ............................        69,361         65,058
  Related Party Payables .........................       239,250        347,100
  Lease Obligation ...............................        11,102           --
                                                     -----------    -----------

     Total Current Liabilities ...................       566,807      1,025,239
                                                     -----------    -----------

     Total Liabilities ...........................       566,807      1,025,239
                                                     -----------    -----------

Stockholders' Equity
  Preferred stock (par value $.01),
    2,000,000 shares authorized ..................
    -0- issued and outstanding ...................   $      --      $      --
  Common Stock (Par Value $.01),
    20,000,000 shares authorized .................
    11,115,121 shares issued and out-
    standing September 30, 1999 and
    10,394,819 Shares issued and out-
    standing December 31, 1998 ...................       111,151        103,948
  Common Stock to be issued ......................         4,589          4,589
  Paid in Capital in Excess of Par
    Value ........................................     7,937,352      6,625,919
  Retained Deficit ...............................    (7,442,992)    (6,418,119)
                                                     -----------    -----------

     Total Stockholders' Equity ..................       610,100        316,337
                                                     -----------    -----------

     Total Liabilities and Stockholders' Equity ..   $ 1,176,907    $ 1,341,576
                                                     ===========    ===========










   The accompanying notes are an integral part of these financial statements.
<PAGE>

                             KLEVER MARKETING, INC.
                            STATEMENTS OF OPERATIONS
                                   (Unaudited)
<TABLE>
<CAPTION>

                                              For the Three Months           For the Nine Months
                                               Ended September 30,            Ended September 30,
                                         ----------------------------    ----------------------------
                                             1999            1998             1999           1998
                                         ------------    ------------    ------------    ------------

<S>                                      <C>             <C>             <C>             <C>
Revenue ..............................   $       --      $       --      $       --      $    229,000
                                         ------------    ------------    ------------    ------------

Expenses
  General and Administrative .........         99,800         218,253         580,620         505,330
  Research and Development ...........        205,636          56,594         424,120         241,384
                                         ------------    ------------    ------------    ------------

     Total Expenses ..................        305,436         274,847       1,004,740         746,714
                                         ------------    ------------    ------------    ------------

Other Income (Expense)
  Interest Income ....................            472             128           1,011           1,055
  Interest Expense ...................         (6,135)           (111)        (21,145)           (775)
  Sale of Investments ................           --              --              --             1,234
                                         ------------    ------------    ------------    ------------

    Total Other Expense ..............         (5,663)             17         (20,134)          1,514
                                         ------------    ------------    ------------    ------------

Loss Before Taxes and Extraordinary
Item .................................       (311,099)       (274,830)     (1,024,874)       (516,200)

Income Taxes .........................           --              --              --              --
Extraordinary Item - Litigation
Settlement ...........................       (100,000)           --          (100,000)
                                         ------------    ------------    ------------    ------------

Net Loss After Taxes and
Extraordinary Item ...................              $               $    $ (1,024,874)   $   (616,200)
                                                                             (311,099)       (374,830)
                                         ============    ============    ============    ============

Weighted Average Shares Outstanding
                                           11,060,826      10,244,671      10,922,645      10,109,945
                                         ============    ============    ============    ============

Loss per Common Share ................   $       (.03)   $       (.03)   $       (.09)   $       (.05)
Loss per Share Before Extraordinary
Item .................................                                   $       (.01)   $       (.01)
                                         ------------    ------------    ------------    ------------
Net Loss Per Share - Basic and Diluted
                                         $       (.03)   $       (.04)   $       (.09)   $       (.06)
                                         ============    ============    ============    ============

</TABLE>



   The accompanying notes are an integral part of these financial statements.

<PAGE>

                             KLEVER MARKETING, INC.
                             STATEMENT OF CASH FLOWS
                                   (Unaudited)

                                                        For the Nine Months
                                                        Ended September 30,
                                                   ----------------------------
                                                       1999             1998
                                                   -----------      -----------

CASH FLOWS FROM OPERATING ACTIVITIES:

Net Loss .....................................     $(1,024,874)     $  (616,200)

Adjustments used to reconcile
  net loss to net cash provided
  by (used in) operating activities:

Non cash general and
   administrative ............................          11,788           48,190
(Increase) decrease in:
    shareholder receivable ...................         108,571           18,477
    prepaid expense ..........................          (6,205)
Increase (decrease) in:
   accounts payable ..........................        (365,987)          (7,519)
   accrued liabilities .......................           4,302            3,511
   deferred income ...........................            --           (229,000)
   lease obligation ..........................          15,404             --
   related party payables ....................        (107,850)          94,569
Loss on Extraordinary Item ...................         100,000
Sale of Investments ..........................            --             (1,234)
Depreciation and Amortization ................         164,089          132,553
                                                   -----------      -----------

Net cash used in operating
   activities ................................      (1,198,859)        (462,858)
                                                   -----------      -----------

CASH FLOWS FROM INVESTING ACTIVITIES:
Acquisition of equipment .....................         (96,379)          (6,720)
Sale of  investments .........................            --             13,609
Acquisition of patents .......................         (12,619)         (31,470)
                                                   -----------      -----------

Net cash used by investing
   activities ................................        (108,998)         (24,581)
                                                   -----------      -----------


<PAGE>

                             KLEVER MARKETING, INC.
                             STATEMENT OF CASH FLOWS
                                   (Continued)
                                   (Unaudited)


                                                       For the Nine Months
                                                       Ended September 30,
                                                 ------------------------------
                                                     1999               1998
                                                 -----------        -----------
CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds From Capital Stock ..............         1,306,848            518,249
Principle Payments on  Lease
   Obligations ...........................            (4,302)              (862)
                                                 -----------        -----------

Net Cash Provided by
   Financing  Activities .................         1,306,848            517,387
                                                 -----------        -----------

Net Increase (Decrease) in
   Cash  and Cash Equivalents ............            (1,009)            29,948
Cash and Cash Equivalents at
   Beginning of the Period ...............            45,371             10,536
                                                 -----------        -----------
Cash and Cash Equivalents at
   End of the Period .....................       $    44,362        $    40,484
                                                 ===========        ===========

SUPPLEMENTAL DISCLOSURE OF CASH
  FLOW INFORMATION:

Interest .................................       $     1,716        $       775
Income Taxes .............................       $       100        $      --











   The accompanying notes are an integral part of these financial statements.

<PAGE>

                             KLEVER MARKETING, INC.
                          NOTES TO FINANCIAL STATEMENTS
                   FOR THE THREE MONTHS ENDED September, 1999
                                   (Unaudited)

1.  Interim Reporting

The accompanying unaudited financial statements have been prepared in accordance
with generally accepted accounting principles and with Form 10-QSB requirements.
Accordingly,  they do not include all of the information and footnotes  required
by generally accepted accounting  principles for complete financial  statements.
In the opinion of management,  all adjustments  considered  necessary for a fair
presentation  have been included.  Operating  results for the three month period
ended September 30, 1999, are not necessarily indicative of the results that may
be expected for the year ended December 31, 1999.

Item 2.  Management's Discussion and Analysis or Plan of Operation.

General  - This  discussion  should  be read in  conjunction  with  Management's
Discussion and Analysis of Financial  Condition and Results of Operations in the
Company's annual report on Form 10-KSB for the year ended December 31, 1999.

Plan of  Operations  - The  Company  was  formed for the  purpose of  creating a
vehicle to obtain capital, to file and acquire patents, to seek out, investigate
develop,  manufacture and market electronic in-store advertising,  directory and
electronic  coupon  services  which have  potential  for profit.  The Company is
currently  in the  process  of the  commercialization  of the  patented  system,
Klever-Kart(R).
The commercialization process is divided into five phases as follows:

Phase I:          System Development and Product Movement Test.

The product movement test was completed during third quarter 1997. The test took
place  in a  Smith's  Food and Drug  store  located  in Salt  Lake  City,  Utah.
Information Resources,  Inc., an independent company, audited the results of the
test which concluded an average 46.8% incremental product movement.

Phase II:         Cost Reduction & Enhancement.

In January 1998,  the Company  commenced  development of the Phase II functional
specification   that  encompassed  cost  reductions  and  system   enhancements.
Improvements on the Klever-Kart(R)  system included: a significantly smaller and
more  sleek  design in the  appearance  and size of the  display  unit;  smaller
trigger units with improved  sensitivity,  more durable  plastics,  and improved
sound fidelity.  Upon completion of the Phase II functional  specification,  the
Company began phase II engineering  design and  development.  In September 1999,
the Company began parts procurement and other manufacturing processes.

<PAGE>


Phase III:        Installation of Stores.

In  December   1999,  the  Company  plans  to  commence   installation   of  the
Klever-Kart(R) units in Ralph's Grocery Company stores in Southern California.

Phase IV:         Electronic Coupon Integration.

Definition  of the  Electronic  Coupon  system is scheduled  to commence  during
fourth  quarter  1999.  This  process  consists of working  with  retailers  and
point-of-sale   transaction   processing  system  manufacturers  to  ensure  the
appropriate  degree of interface  and  integration  necessary  to implement  the
Electronic Coupon system.  Because the  Klever-Kart(R)  system was designed with
the eventual  implementation of Electronic Coupons in mind, the Company does not
expect  significant  hardware  modifications  will be necessary.  The Electronic
Coupon system design and initial  manufacture is scheduled for completion during
the year  2000,  followed  by a  minimum  three  month  in-store  test of system
operation.

Phase V: Future Development.

The  Klever-KardTM   frequent  shopper  program  enhancement  is  scheduled  for
introduction in 2000. This dynamic  micro-marketing  capability will be added to
the Klever-Kart(R) system,  allowing targeted promotions to individual customers
according to demographics and personal buying history.

In order to  satisfy  its cash  requirements,  the  company  will  have to raise
additional funds through the sale of restricted  stock,  joint ventures or short
term borrowings..

Liquidity  and  Capital   Resources  -  The  Company  requires  working  capital
principally to fund its current research and development and operating  expenses
for which the Company has relied on  short-term  borrowings  and the issuance of
restricted  common stock.  There are no formal  commitments  from banks or other
lending sources for lines of credit or similar  short-term  borrowings,  but the
Company has been able to borrow any  additional  working  capital  that has been
required.  From time to time in the past,  required  short-term  borrowings have
been obtained from a principal shareholder or other related entities.

Cash flows.  Operating  activities used cash of $1,199,000 and $ 463,000 for the
six months ended September 30, 1999 and 1998, respectively.

Investing activities have used cash of $ 109,000 and $ 25,000 for the six months
ended September 30, 1999 and 1998, respectively.  Investing activities primarily
represent purchases of patents relating to the electronic in-store  advertising,
directory and coupon devices, and purchases of office equipment.

Financing  activities  provided  cash of $ 1,307,000  and  $517,000  for the six
months ended  September 30, 1999 and 1998,  respectively.  Financing  activities
primarily represent sales of the Company's common stock.


<PAGE>

The Company may be required to supplement  its  available  cash and other liquid
assets with proceeds from borrowing, the sale of additional securities, or other
sources.  There can be no assurance  that any such required  additional  funding
will be available or, if available,  that it can be obtained on terms  favorable
to the Company.

Factors That May Affect Future  Results -  Management's  Discussion and Analysis
contains   information  based  on  management's   beliefs  and   forward-looking
statements  that  involved a number of risks,  uncertainties,  and  assumptions.
There can be no assurance that actual results will not differ materially for the
forward-looking  statements  as a result of various  factors,  including but not
limited to the following:

Year 2000 Date Conversion - In general, the Year 2000 issue relates to computers
and other  systems being unable to  distinguish  between the years 1900 and 2000
because they use two digits,  rather than four, to define the  applicable  year.
Systems that fail to properly  recognize such  information  will likely generate
erroneous  data or cause a system to fail possibly  resulting in a disruption of
operations.

The Company has undertaken efforts to address the Year 2000 issue, which include
the following:

     *    Awareness - Creating and  maintaining  awareness of the Company's year
          2000 effort at all levels of the organization.
     *    Assessment  -  Determining   which   computers,   operating   systems,
          applications and facilities need to be upgraded,  repaired or replaced
          and prioritizing remediation efforts.
     *    Remediation  -  After  assessment  has  been  completed,  any  mission
          critical item not Year 2000 compliant will seek a Year 2000 remedy.
     *    Validation - The testing of our mission-critical systems.
     *    Implementation - All remediated fixes put into operation.
     *    Contingency Plan - Where remediation is not possible, a plan of action
          to lessen and/or prevent the possible affects of year 2000 problems.

Awareness & Assessment:  The  Company's  Awareness and  Assessment  phase,  with
respect to Year 2000 issues  pertaining to current Critical Third Party Vendors,
IT and Non-IT  systems,  was completed  June 30, 1999.  Awareness and Assessment
continues with respect to any prospective  purchase of IT and Non-IT Systems, as
well as any  prospective  Critical  Third  Party  Vendor the  Company  considers
utilizing.  This  Awareness and Assessment  phase was conducted as follows:

     *    Company Information  Technology (IT) Systems:  Includes PCs, operating
          systems and software applications the Company maintains in order to do
          business.

     *    Non-IT  Systems:  Includes  office  equipment  such  as  copiers,  fax
          machines,  postage meters (i.e. machinery,  equipment and devices with
          "built-in" technology, such as embedded microcontrollers).

     *    Critical Third Party Vendors: Vendors considered to be critical to the

<PAGE>

          company's successful implementation of day to day business. Any vendor
          identified  as a Critical  Third Party Vendor  during the  Awareness &
          Assessment Phase was issued a letter requesting a statement  regarding
          their Year 2000 readiness and/or  contingency  plans. This letter went
          out July 1999 and to date 88% of the  identified  Critical Third Party
          Vendors  have  responded  and are  Year  2000  compliant  and/or  have
          contingency plans in place.

Remediation

     *    Critical  Third Party  Vendors:  The remaining  vendors that have been
          unresponsive,  and/or are not Year 2000 compliant, have been contacted
          through the  Company's  follow-up  efforts and the Company  feels that
          these  efforts will be  completed  during the first part of the fourth
          quarter of 1999.

Validation

     *    IT & Non-IT Systems: The Company's products do incorporate date coding
          and the  Company  believes  all of its  product  systems are Year 2000
          compliant. The Company has also completed testing of its IT and Non-IT
          Systems and  believes  them to be Year 2000  compliant.  Dates  tested
          include:  September 9, 1999,  December  31, 1999,  January 1, 2000 and
          February 29, 2000.

Implementation & Contingency Plans: In the event the Company determines that any
Critical  Third Party  Vendors  presents a risk  arising from failure to be Year
2000 compliant, or  response/confirmation is not received, then the Company will
seek to replace such critical third party vendor, where applicable and possible.
The Company cannot,  however,  guarantee that the systems, or suppliers,  of the
Critical  Third Party  Vendors will be converted on a timely  basis.  Failure of
such  Critical  Third  Party  Vendors  to  be  Year  2000  compliant  may  cause
interruptions in the Company's operations.

Year 2000 Financial Expenditures: The amount charged to expense during the three
months  ended  September  30,  1999,  as well as the amounts  anticipated  to be
charged to expense  related to the Year 2000  computer  modifications,  have not
been, and are not expected to be, material to the Company's  financial position,
results of operations, or cash flows.

Financial  expenditures  in  regard  to Year  2000  problems  arising  have been
recognized as possible,  however,  it is  impossible to  extrapolate a figure in
this regard.  These types of  expenditures  relate  primarily to paying  premium
prices,  or changing  suppliers and/or products,  in order to obtain  components
used in the manufacturing of the Company's  product,  in the event the Company's
manufacturing  vendor's  suppliers  experience  problems  relating  to Year 2000
compliance.  Additional  engineering  development  costs and  delays may also be
incurred by the Company, as a result of required component changes.  The Company
does not anticipate  these types of expenditures to be material to the Company's
financial position, results of operations, or cash flows.

The foregoing statements are based upon management's current assumptions.

<PAGE>



                           PART II - OTHER INFORMATION

Item 1.  Legal Proceedings

   None.

Item 2.  Changes in Securities

The Company  sold  170,329  shares of common stock during the three months ended
September 30, 1999 to individuals  and an employee for $ .52 to $3.00 per share.
The stock was not sold through an underwriter  and was not sold through a public
offer.  These sales are exempt under Regulation D Rule 506 of the Securities Act
of 1933

Item 3.  Defaults Upon Senior Securities

         None.

Item 4.  Submission of Matters to a Vote of Security Holders.

         None.

Item 5.  Other Information

         None.

Item 6.  Exhibits and Reports on Form 8-K

         None.










<PAGE>


                                   SIGNATURES



         In accordance with the requirements of the Exchange Act, the registrant
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.



                             Klever Marketing, Inc.
                                  (Registrant)





DATE:       November 12, 1999



By:  /s/ Paul G. Begum
Paul G. Begum
Chief Executive officer & Director
(Principal financial and Accounting Officer)



<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
     THIS SCHEDULE  CONTAINS SUMMARY  FINANCIAL  INFORMATION  EXTRACTED FROM THE
BALANCE SHEET OF KLEVER MARKETING, INC. AS OF SEPTEMBER 30, 1999 AND THE RELATED
STATEMENTS  OF  OPERATIONS  AND CASH FLOWS FOR THE NINE MONTHS THEN ENDED AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>                                   1000

<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                              DEC-31-1999
<PERIOD-END>                                   SEP-30-1999
<CASH>                                         44
<SECURITIES>                                   0
<RECEIVABLES>                                  0
<ALLOWANCES>                                   0
<INVENTORY>                                    0
<CURRENT-ASSETS>                               73
<PP&E>                                         161
<DEPRECIATION>                                 54
<TOTAL-ASSETS>                                 1177
<CURRENT-LIABILITIES>                          567
<BONDS>                                        0
                          0
                                    0
<COMMON>                                       111
<OTHER-SE>                                     499
<TOTAL-LIABILITY-AND-EQUITY>                   1177
<SALES>                                        0
<TOTAL-REVENUES>                               0
<CGS>                                          0
<TOTAL-COSTS>                                  0
<OTHER-EXPENSES>                               1005
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             21
<INCOME-PRETAX>                                (1025)
<INCOME-TAX>                                   0
<INCOME-CONTINUING>                            0
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   (1025)
<EPS-BASIC>                                  (.09)
<EPS-DILUTED>                                  (.09)



</TABLE>


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