KLEVER MARKETING INC
10QSB, 1999-05-04
PREPACKAGED SOFTWARE
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       [As adopted in Release No. 34-32231, April 28, 1993, 58 F.R. 26509]

                     U.S. Securities and Exchange Commission

                             Washington, D.C. 20549

                                   Form 10-QSB

(Mark One)
       [X]   QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

             For the quarterly period ended:      March 31, 1999          
                                            ---------------------------

       [  ]   TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE
                                  EXCHANGE ACT

             For the transition period from               to        
                    Commission file number             0-18834       

                             Klever Marketing, Inc.
                     (Exact name of small business issuer as
                            specified in its charter)

           Delaware                                            36-3688583  
  (State or other jurisdiction                                (IRS Employer
of incorporation or organization)                           Identification No.)

            350 West 30 South, Suite 201, Salt Lake City, Utah 84101
                    (Address of principal executive offices)

                                 (801) 322-1221
                            Issuer's telephone number


(Former  name,  former  address and former  fiscal year,  if changed  since last
report.)

     Check  whether  the issuer (1) filed all  reports  required  to be filed by
Section 13 or 15(d) of the  Exchange  Act during the past 12 months (or for such
shorter period that the  registrant was required to file such reports),  and (2)
has been subject to such filing requirements for the past 90 days. Yes X No


<PAGE>







                APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY
                   PROCEEDING DURING THE PRECEDING FIVE YEARS

     Check whether the registrant filed all documents and reports required to be
filed by Section 12, 13 or 15(d) of the Exchange Act after the  distribution  of
securities under a plan confirmed by a court. Yes X No


                      APPLICABLE ONLY TO CORPORATE ISSUERS

     State the number of shares  outstanding of each of the issuer's  classes of
common equity, as of the latest practical date: March 31, 1999 10,688,647

     Transitional Small Business Disclosure Format (check one). Yes ; No X



<PAGE>



                         PART I - FINANCIAL INFORMATION

Item 1.  Financial Statements

                             KLEVER MARKETING, INC.
                                 BALANCE SHEETS


                                                   (Unaudited)
                                                     March 31,      December 31,
                                                   -----------      -----------
ASSETS                                                 1999            1998
- ------                                             -----------      -----------
Current Assets
  Cash .......................................     $     7,932      $    45,371
  Shareholder Receivables ....................          67,076          136,821
                                                   -----------      -----------

     Total Current Assets ....................          75,008          182,192
                                                   -----------      -----------
Fixed Assets
  Equipment ..................................          70,794           64,269
  Leasehold Improvements .....................           5,715            2,550
  Less Accumulated Depreciation ..............         (49,281)         (47,301)
                                                   -----------      -----------
     Net Fixed Assets ........................          27,228           19,518
                                                   -----------      -----------
Other Assets
  Patents ....................................       2,199,182        2,198,110
  Organization Costs .........................         152,662          152,662
  Less Accumulated Amortization ..............      (1,262,553)      (1,210,906)
                                                   -----------      -----------

     Net Other Assets ........................       1,089,291        1,139,866
                                                   -----------      -----------

     Total Assets ............................     $ 1,191,527      $ 1,341,576
                                                   ===========      ===========

LIABILITIES AND STOCKHOLDERS' EQUITY
Current Liabilities
  Accounts Payable, Trade ....................     $   277,833      $   613,081
  Accrued Liabilities ........................          51,937           65,058
  Related Party Payables .....................         228,100          347,100
                                                   -----------      -----------

     Total Current Liabilities ...............         557,870        1,025,239
                                                   -----------      -----------

     Total Liabilities .......................         557,870        1,025,239
                                                   -----------      -----------

                                                                        






                                        3

<PAGE>



                             KLEVER MARKETING, INC.
                                 BALANCE SHEETS
                                   (Continued)


                                                    (Unaudited)
                                                      March 31,    December 31,
                                                     -----------   ------------
                                                         1999           1998
                                                     -----------   ------------
LIABILITIES AND STOCKHOLDERS' EQUITY
(Continued)
Stockholders' Equity
  Preferred stock (par value $.01),
    2,000,000 shares authorized ..................
    -0- issued and outstanding ...................   $      --      $      --
  Common Stock (Par Value $.01),
    20,000,000 shares authorized .................
    10,688,647 shares issued and out-
    standing March 31, 1999 and
    10,394,819 Shares issued and out-
    standing December 31, 1998 ...................       106,886        103,948
  Common Stock to be issued ......................         4,589          4,589
  Paid in Capital in Excess of Par
    Value ........................................     7,285,915      6,625,919
  Retained Deficit ...............................    (6,763,733)    (6,418,119)
                                                     -----------    -----------

     Total Stockholders' Equity ..................       633,657        316,337
                                                     -----------    -----------

     Total Liabilities and Stockholders' Equity ..   $ 1,191,527    $ 1,341,576
                                                     ===========    ===========



















   The accompanying notes are an integral part of these financial statements.


                                        4

<PAGE>



                             KLEVER MARKETING, INC.
                            STATEMENTS OF OPERATIONS
                                   (Unaudited)


                                                       For the Three Months
                                                          Ended March 31,
                                                 ------------------------------
                                                     1999             1998
                                                 ------------     -------------

Revenue ....................................     $       --        $       --
                                                 ------------      ------------

Expenses
  General and Administrative ...............          232,565           127,337
  Research and Development .................          106,590           120,783
                                                 ------------      ------------

     Total Expenses ........................          339,155           248,120
                                                 ------------      ------------

Other Income (Expense)
  Interest Income ..........................              481              --
  Interest Expense .........................           (6,941)              (16)
  Capital Gain on Sale of Investment .......             --                (194)
                                                 ------------      ------------

    Total Other Income (Expense) ...........           (6,460)             (210)
                                                 ------------      ------------

Loss Before Taxes ..........................         (345,615)         (248,330)

Income Taxes ...............................             --                --
                                                 ------------      ------------

Net Loss After Taxes .......................     $   (345,615)     $   (248,330)
                                                 ============      ============

Weighted Average Shares Outstanding ........       10,562,946         9,937,682
                                                 ============      ============

Net Loss Per Share .........................     $       (.03)     $       (.03)
                                                 ============      ============














   The accompanying notes are an integral part of these financial statements.


                                        5

<PAGE>



                             KLEVER MARKETING, INC.
                             STATEMENT OF CASH FLOWS
                                   (Unaudited)





                                                          For the Three Months
                                                             Ended March 31,
                                                         ----------------------
                                                            1999         1998
                                                         ---------    ---------

CASH FLOWS FROM OPERATING ACTIVITIES:

Net Loss .............................................   $(345,615)   $(248,330)
                                                         ---------    ---------

Adjustments used to reconcile
 net loss to net cash provided
 by (used in) operating activities:

    Non cash general and administrative ..............       3,108       21,338
    (Increase) decrease in shareholder receivable ....      69,744         (166)
    Increase (decrease) in accounts payable ..........    (335,247)     (55,185)
    Increase (decrease) in accrued liabilities .......     (13,121)         353
    Increase (decrease) in related party payables ....    (119,000)      53,354
    Loss on Sale of Stock Investment .................        --            194
    Depreciation and Amortization ....................      53,628       43,991
                                                         ---------    ---------

Net Adjustment .......................................    (340,888)      63,879
                                                         ---------    ---------

Net cash used in operating activities ................   $(686,503)   $(184,451)
                                                         ---------    ---------




















                                        6

<PAGE>



                             KLEVER MARKETING, INC.
                             STATEMENT OF CASH FLOWS
                                   (Continued)
                                   (Unaudited)




                                                         For the Three Months
                                                            Ended March 31,
                                                       ------------------------
                                                          1999          1998
                                                       ---------      ---------

CASH FLOWS FROM INVESTING ACTIVITIES:
Acquisition/sale of equipment, net ...............     $  (9,690)     $  (3,006)
Acquisition/sale of stock investments, net .......          --            3,931
Acquisition of patents ...........................        (1,072)       (21,772)
                                                       ---------      ---------

Net cash used by investing activities ............       (10,762)       (20,847)
                                                       ---------      ---------

CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds From Capital Stock Issued ...............       659,826        365,449
Principle Payments on  Lease Obligations .........          --             (644)
                                                       ---------      ---------

Net Cash Provided by Financing  Activities .......       659,826        364,805
                                                       ---------      ---------

Net Increase (Decrease) in Cash  and
  Cash Equivalents ...............................       (37,439)       159,507
Cash and Cash Equivalents at
  Beginning of the Year ..........................        45,371         10,536
                                                       ---------      ---------
Cash and Cash Equivalents at
  End of the Year ................................     $   7,932      $ 170,043
                                                       =========      =========

SUPPLEMENTAL DISCLOSURE OF CASH
  FLOW INFORMATION:

Interest .........................................     $   6,941      $      16
Income Taxes .....................................          --             --












   The accompanying notes are an integral part of these financial statements.

                                        7

<PAGE>



                             KLEVER MARKETING, INC.
                          NOTES TO FINANCIAL STATEMENTS
                    FOR THE THREE MONTHS ENDED MARCH 31, 1999
                                   (Unaudited)

1.  Interim Reporting

The accompanying unaudited financial statements have been prepared in accordance
with generally accepted accounting principles and with Form 10-QSB requirements.
Accordingly,  they do not include all of the information and footnotes  required
by generally accepted accounting  principles for complete financial  statements.
In the opinion of management,  all adjustments  considered  necessary for a fair
presentation  have been included.  Operating  results for the three month period
ended March 31, 1999, are not necessarily  indicative of the results that may be
expected for the year ended December 31, 1999.

Item 2.  Management's Discussion and Analysis or Plan of Operation.

General  - This  discussion  should  be read in  conjunction  with  Management's
Discussion and Analysis of Financial  Condition and Results of Operations in the
Company's annual report on Form 10-KSB for the year ended December 31, 1998.

Plan of  Operations  - The  Company  was  formed for the  purpose of  creating a
vehicle to obtain capital, to file and acquire patents, to seek out, investigate
develop,  manufacture and market electronic in-store advertising,  directory and
electronic  coupon  services  which have  potential  for profit.  The Company is
currently  in the  process of the  commercialization  of the  patented  process,
Klever-Kart(R) it has acquired.  The  commercialization  process is divided into
five phases as follows:

Phase I: System Development and Product Movement Test.

The product movement test was completed during third quarter 1997. The test took
place  in a  Smith's  Food and Drug  store  located  in Salt  Lake  City,  Utah.
Information  Resources,  Inc., an independent company audited the results of the
test and reported an average 46.84% incremental product movement.

Phase II: Cost Reduction & Enhancement.

In January 1998,  the Company  commenced  development of the Phase II functional
specification  that will  encompass  cost  reduction  and  system  enhancements.
Improvements  that  are  in  the  process  of  design  and  development  of  the
Klever-Kart(R)  system include: a significantly smaller and more sleek design in
the appearance and size of the display unit, smaller trigger units with improved
sensitivity, more durable plastics, and improved sound fidelity.

Phase III: Installation of 115 Stores.

During 1999 the  Company  plans to place  Klever-Kart(R)  units in 115 stores in
targeted  retail  chains.  Target  stores  include  major  national and regional
chains.


                                        8

<PAGE>



Phase IV: Electronic Coupon Integration.

Final  definition  of the  Electronic  Coupon  system is  scheduled to begin the
fourth  quarter of 1999.  This process  consists of working with  retailers  and
Point-of-Sale   transaction   processing  system   manufactures  to  ensure  the
appropriate  degree of interface  and  integration  necessary  to implement  the
Electronic Coupon system.  Because the  Klever-Kart(R)  system was designed with
the eventual  implementation of Electronic Coupons in mind, the Company does not
expect  significant  hardware  modifications  will be necessary.  The Electronic
Coupon system design and initial  manufacture is scheduled for completion during
the second  quarter of 2000,  with a minimum three month in-store test of system
operation to take place in the third quarter of 2000.

Phase V: Future Development.

The  Klever-KardTM  frequent  shopper  program is scheduled for  introduction in
early  2000.  This  dynamic  micro-marketing  capability  will be  added  to the
Klever-Kart(R)  system,  allowing  targeted  promotions to individual  customers
according to demographics and personal buying history.

In order to  satisfy  its cash  requirements,  the  company  will  have to raise
additional funds through the sale of restricted  stock,  joint ventures or short
term borrowings..

Liquidity  and  Capital   Resources  -  The  Company  requires  working  capital
principally to fund its current research and development and operating  expenses
for which the Company has relied on  short-term  borrowings  and the issuance of
restricted  common stock.  There are no formal  commitments  from banks or other
lending sources for lines of credit or similar  short-term  borrowings,  but the
Company has been able to borrow any  additional  working  capital  that has been
required.  From time to time in the past,  required  short-term  borrowings have
been obtained from a principal shareholder or other related entities.

Cash flows.  Operating  activities  used cash of $687,000  and  $184,000 for the
three months ended March 31, 1999 and 1998, respectively.

Investing  activities have used cash of $11,000 and $21,000 for the three months
ended  March 31, 1999 and 1998,  respectively.  Investing  activities  primarily
represent purchases of patents relating to the electronic in-store  advertising,
directory and coupon devices, and purchases of office equipment.

Financing activities provided cash of $660,000 and $365,000 for the three months
ended  March 31, 1999 and 1998,  respectively.  Financing  activities  primarily
represent sales of the Company's common stock.

The Company may be required to supplement  its  available  cash and other liquid
assets with proceeds from borrowing, the sale of additional securities, or other
sources.  There can be no assurance  that any such required  additional  funding
will be available or, if available,  that it can be obtained on terms  favorable
to the Company.



                                        9

<PAGE>



Factors That May Affect Future  Results -  Management's  Discussion and Analysis
contains   information  based  on  management's   beliefs  and   forward-looking
statements  that  involved a number of risks,  uncertainties,  and  assumptions.
There can be no assurance that actual results will not differ materially for the
forward-looking  statements  as a result of various  factors,  including but not
limited to the following:

Year 2000 Date Conversion - In general, the Year 2000 issue relates to computers
and other  systems being unable to  distinguish  between the years 1900 and 2000
because they use two digits,  rather than four, to define the  applicable  year.
Systems that fail to properly  recognize such  information  will likely generate
erroneous data or cause a system to fail to properly  recognize such information
will likely generate erroneous data or cause a system to fail possibly resulting
in a disruption of operations.  The Company's  products do incorporate such date
coding  but the  Company  believes  all of its  product  systems  are Year  2000
compliant.  The  Company  has also  undertaken  efforts to address the Year 2000
issue in the following  three areas:  (i) the Company's  information  technology
("IT") systems;  (ii) the Company's non-IT systems (i.e.,  machinery,  equipment
and  devices  which  utilize  technology  which is "built  in" such as  embedded
microcontrollers); and (iii) third-party suppliers.

The Company is  currently  working to resolve the  potential  impact of the Year
2000  issue  on  the  processing  of   date-sensitive   data  by  the  Company's
computerized information systems.  Specifically, the Company is analyzing all of
its accounting and financial software to ensure no interruption in the Company's
financial  systems.  The Company is analyzing all other IT and non-IT systems to
determine if any other  modification  or upgrades are  necessary to be Year 2000
compliant.  The  Company  believes  it will be Year 2000  compliant.  The amount
charged to expense during the three and nine months ended September 30, 1998, as
well as the  amounts  anticipated  to be charged to expense  related to the Year
2000 computer  modifications,  have not been and are not expected to be material
to the Company's financial position, results of operations or cash flows.

The Company is also  evaluating and taking steps to resolve Year 2000 compliance
issues that may be created by suppliers and financial institutions with whom the
Company does  business.  The Company is examining  third part  suppliers and may
send out confirmation  letters of Year 2000 compliance if the Company determines
such action is  necessary.  In the event the Company  determines  that any third
party presents a risk arising from failure to be Year 2000  compliant,  then the
Company  will seek to replace  such third party.  The Company  cannot,  however,
guarantee  that the  systems of other  entities  will be  converted  on a timely
basis.  Failure of such third party entities to be Year 2000 compliant may cause
interruptions in the Company's operations.

The foregoing statements are based upon management's current assumptions.









                                       10

<PAGE>



                           PART II - OTHER INFORMATION

Item 1.  Legal Proceedings

   None.

Item 2.  Changes in Securities

The Company  sold  338,272  shares of common stock during the three months ended
March 31, 1999. The stock was not sold through an  underwriter  and was not sold
through a public offer. A summary of the transactions follows:


                                                              Common Stock
                                                      -------------------------
                                                        Shares          Amount
                                                      ---------        --------
January 1999 shares issued to
   individuals for cash at
   $2.00 - $2.25 per share ...................          119,444        $249,999
January 1999 shares issued to
   employee for compensation at
   $2.34 per share ...........................            1,328           3,108
February 1999 shares issued to
   individuals for cash at
   $2.00 - $2.25 per share ...................          217,500         480,000
                                                      ---------        --------

                         Total ...............          338,272        $733,107
                                                      =========        ========

These sales are exempt under Regulation D Rule 506 of the Securities Act of 1933

Item 3.  Defaults Upon Senior Securities

       None.

Item 4.  Submission of Matters to a Vote of Security Holders.

       None.

Item 5.  Other Information

       None.

Item 6.  Exhibits and Reports on Form 8-K

       None.


                                       11

<PAGE>


                                   SIGNATURES



     In accordance  with the  requirements  of the Exchange Act, the  registrant
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.



                             Klever Marketing, Inc.
                                  (Registrant)





DATE:       May 3, 1999            
     ----------------------


By:  /s/ Paul G. Begum                                             
     ----------------------
Paul G. Begum
Chief Executive officer & Director
(Principal financial and Accounting Officer)



                                       12

<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
     THIS SCHEDULE  CONTAINS SUMMARY  FINANCIAL  INFORMATION  EXTRACTED FROM THE
BALANCE  SHEET OF KLEVER  MARKETING,  INC.  AS OF MARCH 31, 1999 AND THE RELATED
STATEMENTS OF  OPERATIONS  AND CASH FLOWS FOR THE THREE MONTHS THEN ENDED AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>                                   1000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                              DEC-31-1999
<PERIOD-END>                                   MAR-31-1999
<CASH>                                         8
<SECURITIES>                                   0
<RECEIVABLES>                                  0
<ALLOWANCES>                                   0
<INVENTORY>                                    0
<CURRENT-ASSETS>                               75
<PP&E>                                         77
<DEPRECIATION>                                 49
<TOTAL-ASSETS>                                 1192
<CURRENT-LIABILITIES>                          558
<BONDS>                                        0
                          0
                                    0
<COMMON>                                       111
<OTHER-SE>                                     523
<TOTAL-LIABILITY-AND-EQUITY>                   1192
<SALES>                                        0
<TOTAL-REVENUES>                               0
<CGS>                                          0
<TOTAL-COSTS>                                  0
<OTHER-EXPENSES>                               339
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             7
<INCOME-PRETAX>                                (346)
<INCOME-TAX>                                   0
<INCOME-CONTINUING>                            0
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   (346)
<EPS-PRIMARY>                                  (.03)
<EPS-DILUTED>                                  (.03)
        


</TABLE>


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