KLEVER MARKETING INC
PRE 14A, 2000-04-17
PREPACKAGED SOFTWARE
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                            SCHEDULE 14A INFORMATION

           Proxy Statement Pursuant to Section 14(a) of the Securities

                              Exchange Act of 1934

Filed by the Registrant [ X ]

Filed by a Party other than the Registrant [__]

Check the appropriate box:

[ X ]      Preliminary Proxy Statement       [__]  CONFIDENTIAL, FOR USE OF THE
                                                   COMMISSION ONLY (AS PERMITTED
                                                   BY RULE 14A-6(E) (2))
[__]       Definitive Proxy Statement
[__]       Definitive Additional Materials

[__]       Soliciting Material Pursuant to Section 240.14a-11(c) or
           Section 240.14a-12
- --------------------------------------------------------------------------------
                             KLEVER MARKETING, INC.
                (Name of Registrant as Specified In Its Charter)
- --------------------------------------------------------------------------------
    (Name of Persons(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[ X ]    No fee required

[__] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

         (1)      Title  of  each  class  of  securities  to  which  transaction
                  applies:

                  Not Applicable

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         (2)      Aggregate number of securities to which transaction applies:
                  Not Applicable

- --------------------------------------------------------------------------------

         (3)      Per  unit  price  or other  underlying  value  of  transaction
                  computed  pursuant  to  Exchange  Act Rule 0-11 (Set forth the
                  amount on which the filing fee is calculated  and state how it
                  was determined):

                  Not Applicable

- --------------------------------------------------------------------------------

         (4)      Proposed maximum aggregate value of transaction:
                  Not Applicable

- --------------------------------------------------------------------------------
<PAGE>

         (5)      Total fee paid:  Not Applicable

- --------------------------------------------------------------------------------

[__]     Fee paid previously with preliminary materials.

[__]     Check box if any part of the fee is offset as provided by Exchange  Act
         Rule  0-11(a)(2)  and identify the filing for which the  offsetting fee
         was paid  previously.  Identify  the  previous  filing by  registration
         statement number, or the Form or Schedule and the date of its filing.

         (1)      Amount Previously Paid:  Not Applicable

- --------------------------------------------------------------------------------

         (2)      Form, Schedule or Registration Statement No.:  Not Applicable

- --------------------------------------------------------------------------------

         (3)      Filing Party:  Not Applicable

- --------------------------------------------------------------------------------

         (4)      Date Filed:  Not Applicable

- --------------------------------------------------------------------------------


<PAGE>

- --------------------------------------------------------------------------------
                       NOTICE OF THE MILLENIUM 2000 ANNUAL
                             MEETING OF STOCKHOLDERS
                                  MAY 12, 2000

- --------------------------------------------------------------------------------


Dear Stockholder:

         It is my pleasure to invite you to the Millenium 2000 Annual Meeting of
the  Stockholders of Klever  Marketing(TM),  Inc., which will be held on Friday,
May 12, 2000, at 4:00 p.m., Mountain Standard Time, at the Crystal Inn, 230 West
500 South, Salt Lake City, Utah. The purposes of the meeting will be to:

o        Consider   and  vote  upon  an   amendment   to  our   Certificate   of
         Incorporation,

o        Vote upon the appointment of Robinson Hill & Co. as independent auditor
         for the fiscal year ending December 31, 2000,

o        Elect four directors to our Board of Directors, and

o        Transact  such other  business as may properly come before the meeting,
         or any adjournment or postponement of the meeting.

         Only stockholders of record at the close of business on March 31, 2000,
are entitled to vote at the meeting,  or any  adjournment or postponement of the
meeting.  We  are  mailing  proxy  solicitation  material  to  our  stockholders
commencing  on or about April 20, 2000.  We must receive your proxy on or before
May 9, 2000, in order for your proxy to be voted at the meeting.

         You are invited to attend the meeting. Regardless of whether you expect
to  attend  the  meeting  in  person,  we urge  you to read the  attached  proxy
statement  and sign and date the  accompanying  proxy  card and return it in the
enclosed  postage-prepaid   envelope.  It  is  important  that  your  shares  be
represented at the meeting.

         A copy of our  1999  Annual  Report  on Form  10-K as  filed  with  the
Securities  and Exchange  Commission  is enclosed  with the attached  materials.
Please take time to read this report.

         We look forward to seeing you at the meeting.

                                         Sincerely,

                                         By: /S/ PAUL G. BEGUM
         Salt Lake City, Utah                   Paul G. Begum,
         April 7, 2000                          Chairman/Chief Executive Officer
<PAGE>

                                TABLE OF CONTENTS

         GENERAL INFORMATION..................................................1

         INFORMATION REGARDING THE MEETING....................................2

         PROPOSED AMENDMENT TO OUR ARTICLES OF INCORPORATION..................4

         APPOINTMENT OF INDEPENDENT AUDITORS..................................4

         ELECTION OF DIRECTORS................................................5

         BOARD AND COMMITTEE MEETINGS.........................................9

         DIRECTOR COMPENSATION...............................................10

         BENEFICIAL OWNERSHIP................................................11

         COMPENSATION OF EXECUTIVE OFFICERS..................................16

         CERTAIN TRANSACTIONS................................................18

         COMPLIANCE WITH SECTION 16 OF THE SECURITIES EXCHANGE ACT...........20

         STOCKHOLDER PROPOSALS...............................................21

         OTHER MATTERS.......................................................21



<PAGE>

- --------------------------------------------------------------------------------

                               GENERAL INFORMATION

- --------------------------------------------------------------------------------

         Klever  Marketing(TM),  Inc.  is an  electronic  in-store  advertising,
directory    and    coupon    services    provider    through    its    patented
Klever-Kart(R)system.

         We sent you this proxy  statement  and the enclosed  proxy card because
our Board of  Directors  is  soliciting  your  proxy for use at our 2000  Annual
Meeting of Stockholders.  All holders of record on March 31, 2000, of our shares
of  common  stock,  or our  shares of  preferred  stock  (including  our Class A
Preferred Stock, Series 1), are entitled to vote at the meeting.

         This proxy  statement,  the  accompanying  proxy  card,  and our latest
Annual Report on Form 10-K were first mailed to  stockholders  on or about April
20, 2000.  Our Annual Report on Form 10-K contains the  information  required by
Rule 14a-3 of the Rules of the  Securities  and Exchange  Commission,  including
audited  financial  statements for our last completed  fiscal year,  which ended
December  31,  1999.  Those  reports  should not be regarded as material for the
solicitation  of  proxies  or as a  communication  by  means  of  which  we  are
soliciting your proxy with respect to the meeting.  We are incorporating in this
proxy  statement,  by  reference,  our prior  filings  with the  Securities  and
Exchange Commission.  If you would like copies of any of those documents,  other
than  the  filings  we are  delivering  to you in  connection  with  this  proxy
statement,  you can request  (by phone or in writing)  copies of them by sending
your request to: Klever Marketing, Inc., 350 West Broadway, Suite 201, Salt Lake
City,  Utah,  84101,  telephone  (801) 322-1221 ext 113,  attention  StacyAnn L.
Royal, Secretary. We will not charge you for any of the copies.

         At the meeting, you will be asked to:

o        Approve an amendment to our Certificate of Incorporation;

o        Approve  the  appointment  of  Robinson  Hill & Co. as our  independent
         auditor for the fiscal year ending December 31, 2000;

o        Elect four directors to the Board of Directors; and

o        Vote on such other business as may properly come before the meeting, or
         any adjournment or postponement of the meeting.
<PAGE>

- --------------------------------------------------------------------------------

                        INFORMATION REGARDING THE MEETING

- --------------------------------------------------------------------------------

         WHAT MAY I VOTE ON? You will be entitled  to vote,  either in person or
by proxy, on:

         (1)      An amendment to the Certificate of  Incorporation  to increase
                  the  authorized  number of shares common stock we will be able
                  to issue from 20,000,000 shares to 50,000,000; AND

         (2)      The approval of the  appointment of our  independent  auditors
                  for 2000; AND

         (3)      The  election  of four  nominees  to  serve  on our  Board  of
                  Directors.

         HOW  DOES  THE  BOARD  RECOMMEND  I VOTE ON THE  PROPOSALS?  The  Board
recommends  a  vote  FOR  the  proposed   amendment   to  the   Certificate   of
Incorporation,  FOR the  appointment  of Robinson Hill & Co. as our  independent
auditors for 2000 and FOR each of the Board nominees.

         WHO IS  ENTITLED TO VOTE?  Stockholders  as of the close of business on
March 31, 2000 (the record date) are entitled to vote at the meeting.

         HOW DO I VOTE? Sign and date the proxy card you receive with this proxy
statement and return it in the prepaid envelope. If you return your signed proxy
card but do not mark the boxes showing how you wish to vote, your shares will be
voted FOR the three proposals and in such manner as the named proxies  determine
with respect to any other matters  addressed at the meeting.  You have the right
to revoke your proxy at any time before the meeting by:

o        notifying our Corporate Secretary; OR

o        voting in person; OR

o        returning a later-dated proxy card.

         WHO WILL COUNT THE VOTES? We have appointed a representative of our law
firm,  Parsons  Behle  &  Latimer,  as  the  inspector  of  the  election.   The
representative will count and tabulate the votes.

         IS MY VOTE CONFIDENTIAL? YOUR VOTE WILL NOT BE DISCLOSED EXCEPT:

o        as needed to permit the  inspector  of election to tabulate and certify
         the vote;

o        as required by law; or

o        in limited circumstances,  such as a proxy contest in opposition to the
         Board.

         Additionally,  all comments written on the proxy card or elsewhere will
be forwarded to our  management,  but your  identity  will be kept  confidential
unless you ask that your name be disclosed.
<PAGE>

         WHAT SHARES ARE  INCLUDED  ON THE PROXY CARD?  The shares on your proxy
card  represent ALL of your shares.  If you do not return your proxy card,  your
shares will not be voted.

         WHAT DOES IT MEAN IF I GET MORE THAN ONE PROXY CARD? If your shares are
registered  differently and are in more than one account,  you will receive more
than one proxy  card.  Sign and return all the proxy cards you receive to ensure
that all your shares are voted.

         HOW MANY  SHARES  CAN VOTE?  As of the  record  date,  March 31,  2000,
11,899,078 shares of our common stock and 50,130 shares of our Class A Preferred
Stock,  Series 1 were  outstanding  and  entitled to vote.  Each share of common
stock is entitled to one vote, and each share of Class A Preferred Stock, Series
1 is  entitled  to ten  votes.  The  holders  of our  common  stock  and Class A
Preferred Stock,  Series 1 vote as one class. In summary,  there were a total of
12,400,378 eligible votes as of the record date.

         WHAT IS A "QUORUM"? A "quorum" is a majority of the outstanding shares.
They may be present  at the  meeting or  represented  by proxy.  There must be a
quorum for the meeting to be held,  and a proposal must be approved by more than
50% of the shares  voting at a meeting at which there is a quorum to be adopted.
The four nominees for director receiving the highest number of affirmative votes
will be elected as directors. If you submit a properly executed proxy card, even
if you abstain  from  voting,  then your shares will be  considered  part of the
quorum.  However,  abstentions  are not  counted  in the  tally of votes  FOR or
AGAINST a proposal.  We intend TO TREAT SHARES REFERRED TO AS "BROKER NON-VOTES"
(I.E.,  shares  held by  brokers or  nominees  as to which the broker or nominee
indicates on a proxy that it does not have  discretionary  authority to vote) as
shares that are present and  entitled to vote for  purposes of  determining  the
presence of a quorum. We will not consider broker non-votes as votes cast either
for or against a particular matter.

         WHO CAN ATTEND THE ANNUAL MEETING? All of our stockholders on March 31,
2000, can attend.  Due to limited space in the meeting room, we are limiting the
persons who can attend the meeting to our stockholders,  their  representatives,
our  employees,  our  directors  and  our  representatives.  We  expect  that  a
representative  of Robinson Hill & Co. will be attending the meeting and will be
available to answer any of your questions.

         HOW WILL VOTING ON ANY OTHER BUSINESS BE CONDUCTED?  Although we do not
know of any business to be  considered  at the meeting  other than the proposals
described  in this proxy  statement,  if any other  business is presented at the
meeting,  your signed proxy card gives authority to Paul G. Begum,  our Chairman
and Chief Executive Officer, Michael L. Mills, our director,  William C. Bailey,
our director and Abel T. Porter, our director, to vote on those matters at their
discretion.

         WHO ARE THE  LARGEST  PRINCIPAL  SHAREHOLDERS?  As of March  31,  2000,
several of our  stockholders  owned more than five percent of our capital stock.
Those  stockholders  include Tree of Stars,  Inc., PSF, Inc., Paul G. Begum, the
Estate of Peter Olson, and C. Terry Warner.

         HOW MUCH  DID THIS  PROXY  SOLICITATION  COST?  We did not hire a third
party  to  assist  us  in  the  distribution  of  the  proxy  materials  or  the
<PAGE>

solicitation  of votes. We estimate that our costs for those actions (which will
be conducted by our employees,  officers, directors and representatives) will be
approximately  $10,000.  We will  also  reimburse  brokerage  houses  and  other
custodians, nominees and fiduciaries for their reasonable out-of-pocket expenses
for  forwarding  the  proxy   statement  and   solicitation   materials  to  our
stockholders.

         HOW DO I REVOKE MY PROXY AFTER I GIVE IT? A stockholder  giving a proxy
pursuant to this solicitation may revoke it at any time prior to its exercise at
the  meeting  by  delivering  to our  Corporate  Secretary  a written  notice of
revocation,  or a duly executed  proxy bearing a later date, or by attending the
meeting  and voting in person.  Attendance  at the  meeting  will not,  however,
constitute  revocation  of your proxy without your further  action.  Any written
notice  revoking  your proxy should be sent to our principal  executive  offices
addressed as FOLLOWS: KLEVER MARKETING, INC., PO BOX 2935, SALT LAKE CITY, UTAH,
84110, ATTENTION: STACYANN L. ROYAL, SECRETARY.


<PAGE>

- --------------------------------------------------------------------------------

               PROPOSED AMENDMENT TO OUR ARTICLES OF INCORPORATION

- --------------------------------------------------------------------------------

         On February 1, 2000,  our Board of Directors  considered,  and approved
for  recommendation  to our  stockholders,  an amendment to our  Certificate  of
Incorporation. The Certificate of Incorporation, as currently in force, provides
that we are authorized to issue up to 20,000,000 shares of our common stock, par
value $.01 per share.  The  proposed  amendment  provides for an increase in the
number of shares of common stock we would be  authorized to issue in the future,
from 20,000,000 shares to 50,000,000 shares.

         As of March 31,  2000,  11,899,078  shares  of our  common  stock  were
outstanding,  and 50,130  shares of our Class A Preferred  Stock,  Series 1 were
outstanding.  Each share of our Class A Preferred Stock, Series 1 is convertible
into ten shares of our common stock, or 501,300 shares altogether.  We have also
reserved  3,500,000  shares of our common stock for issuance  under stock plans,
warrants and options. As a result,  approximately 4,600,922 shares of our common
stock remain unissued and not reserved for issuance.

         While we do not have any present intention of issuing any shares of our
common stock sought to be authorized  that are not required by the conversion of
the Class A Preferred  Stock,  Series 1 into our common stock if approved by the
stockholders,  the  additional  shares of common  stock would  provide us with a
ready-available means to finance possible acquisitions, providing an alternative
to the use of our cash  reserves.  In addition,  the increased  number of shares
would enhance our  flexibility  in connection  with any possible stock splits or
dividends  financings and other corporate purposes and will allow such shares to
be issued  without  the expense  and delay of a special  shareholders'  meeting,
unless such action is required by applicable  law or rules of any stock exchange
on which our securities may then be listed.

         VOTE REQUIRED FOR APPROVAL.  The affirmative  vote of a majority of the
shares of our common  stock and Class A Preferred  Stock,  Series 1, voting as a
class, either in person or by proxy, and entitled to vote is required to approve
the proposal.

THE BOARD UNANIMOUSLY  RECOMMENDS THAT YOU VOTE FOR THE ADOPTION OF THE PROPOSED
AMENDMENT,  INCREASING THE NUMBER OF SHARES OF COMMON STOCK WE ARE AUTHORIZED TO
ISSUE FROM 20,000,000 SHARES TO 50,000,000 SHARES.

- --------------------------------------------------------------------------------

                       APPOINTMENT OF INDEPENDENT AUDITORS

- --------------------------------------------------------------------------------

         We are asking you to ratify our  appointment  of Robinson Hill & Co. as
our independent public accountants for the fiscal year ending December 31, 2000.
Robinson Hill & Co. currently acts as our independent auditors, and has acted in
that  capacity  since  the  1994  fiscal-year  audit,  when  we  terminated  our
relationship with our previous  independent  auditors.  Our previous independent
auditor's  report on our  financial  statements  for each of the two most recent
years preceding its termination did not contain an adverse opinion or disclaimer
<PAGE>

of opinion,  nor was its report  modified as to  uncertainty,  audit  scope,  or
accounting  principles,  nor  was  the  termination  based  on any  resolved  or
unresolved  disagreements  on any matter of accounting  principles or practices,
financial statement disclosures or auditing scope or procedures. The decision to
change our  accountants  to Robinson Hill & Co. was  recommended by our officers
and approved by our Board.

         A  representative  of  Robinson  Hill & Co.  has  been  invited  to the
meeting,  and, if in attendance,  will have the opportunity to make a statement,
and will be expected to be available to respond to  appropriate  questions  from
stockholders.

THE BOARD  UNANIMOUSLY  RECOMMENDS  THAT YOU VOTE FOR THE  SELECTION OF ROBINSON
HILL & CO. TO SERVE AS OUR  AUDITORS  FOR THE FISCAL  YEAR ENDING  DECEMBER  31,
2000.

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                             ELECTION OF DIRECTORS

- --------------------------------------------------------------------------------

         At the  meeting,  four  directors  are to be elected to serve  one-year
terms  expiring  at the  meeting  of our  stockholders  to be held in 2001.  All
directors  will serve until their  successors  are duly  elected and  qualified,
subject, however, to prior death, resignation,  retirement,  disqualification or
removal from office.

         The persons  named as proxy  holders in the  enclosed  proxy cards have
advised us that,  unless a contrary  direction  is  indicated on the proxy card,
they intend to vote for the four nominees named below. They have also advised us
that in the event any of the four  nominees are not  available  for election for
any  reason,  they will vote for the  election  of such  substitute  nominee  or
nominees,  if any, as the Board may propose.  The Board has no reason to believe
that any nominee will be unavailable to serve on the Board.

         Our nominees for the Board are as follows:
<TABLE>
<CAPTION>

                                                                                                        DIRECTOR
          NAME              AGE                           PRINCIPAL OCCUPATION                            SINCE

<S>                         <C>    <C>                                                                    <C>
Paul G. Begum               61     Chief Executive Officer of Klever Marketing, Inc.                      1989
William C. Bailey           65     President, Mount Olympus Waters, Inc.                                  1994
Michael L. Mills            37     Chief Executive Officer of Olson Farms, Inc.                           1998
Able T. Porter              41     Former President of Smiths Food and Drug Centers, Inc.                 1999
</TABLE>

         You are being asked to elect Messrs. Begum, Bailey, Mills and Porter to
our Board for the one year term expiring 2001.
<PAGE>

CURRENT BOARD MEMBERS

         Each of our nominees currently serves as a member of our Board.

         Paul G. Begum, our Chief Executive Officer and founder, has served as a
member  of our  Board  since  1989.  In the past,  Mr.  Begum has taken  primary
responsibility for securing funding for our operations. Mr. Begum's professional
experience includes service as President and Chief Executive Officer of Hi Tiger
International,  the parent company of a major regional internet  provider,  over
twenty years of real estate  investment  and  development  and  extensive  media
experience.

         William C. Bailey has served as a member of our Board  since 1994.  Mr.
Bailey is President and owner of Mount Olympus Waters, Inc. and founder of Water
and Power  Technologies.  Mr.  Bailey  served on the Board of Directors  for the
American  Bottled  Water  Association  and  the   International   Bottled  Water
Association from 1975 to 1996, and was the  Association's  President in 1978 and
again in 1990. He received the industry's first award of Excellence from IWBA in
1987 and was elected to the Beverage World Water Hall of Fame in 1989. He serves
as a member of the Board of  Trustees  for the Utah Food  Industry  Associations
Insurance  Trust.  He is a member of the Board of  Trustees  for the Utah Opera,
currently serving as Chairman of the Board. He has been a member of the Board of
Directors for KUED 1990- 1996, University of Utah Alumni Board 1990-1994,  and a
member of the  University  of Utah's  Fine Art's  Advisory  Board.  He is also a
member of the Salt Lake Rotary and serves as Secretary 1999-2000.

         Michael L. Mills has served as a member of our Board  since  1998.  Mr.
Mills is the  President  and Chief  Executive  Officer of Olson  Farms,  Inc., a
diversified  agricultural  and  real  estate  holding  company  with  operations
throughout  the western  United  States.  The  company  deals  primarily  in the
production,  processing, and distribution of eggs, with headquarters in Ontario,
California.  Mr. Mills has served Olson Farms,  Inc. in various  positions since
1989. He also  currently  serves as a director of  Quadratech,  Inc., a publicly
traded company based in City of Industry, California. Mr. Mills began his career
with Deloitte & Touche in Los Angeles AFTER  GRADUATING  FROM THE  UNIVERSITY OF
UTAH SUMMA CUM LAUDE in accounting and math.

         ABEL T.  PORTER HAS  SERVED AS A MEMBER OF OUR BOARD  SINCE  1999.  Mr.
Porter most  recently  served as the President  and Chief  Executive  Officer of
Smiths Food & Drug Centers,  Inc. Mr. Porter has held many  executive  positions
within Smiths, including Senior Vice President of Operations,  Vice President of
Sales  and  Merchandising,  District  Manager  and  Store  Director  in both the
Intermountain and Southwest regions.

THE  BOARD  OF  DIRECTORS  RECOMMENDS  THAT  YOU  VOTE  FOR ALL OF THE  DIRECTOR
NOMINEES.
<PAGE>

- --------------------------------------------------------------------------------

                          BOARD AND COMMITTEE MEETINGS

- --------------------------------------------------------------------------------

         During 1999, our Board of Directors  held seven (7) meetings,  and each
director (other than Mr. Able who joined our Board in September,  1999) attended
at least 75% of those meetings.  The Board has not created any  committees,  but
rather undertakes its responsibilities and duties as an entire board.

- --------------------------------------------------------------------------------

                             DIRECTOR COMPENSATION

- --------------------------------------------------------------------------------

         Our directors do not receive cash compensation for serving on our Board
or for any other services they provide to us in their capacity as directors. Our
directors,  however,  are reimbursed for expenses they incur in connection  with
attending Board or committee meetings.


<PAGE>

- --------------------------------------------------------------------------------

                              BENEFICIAL OWNERSHIP

- --------------------------------------------------------------------------------

         The following  table sets forth,  as of March 31, 2000,  the beneficial
ownership of our outstanding common stock by

o        each of our executive officers,

o        each of our directors, and

o        all executive officers and directors as a group.

         As of March 31, 2000,  no other person held five percent or more of our
common  stock or Class A Preferred  Stock,  Series 1.  Beneficial  ownership  is
determined  in  accordance  with  the  rules  of  the  Securities  and  Exchange
Commission  and generally  includes  voting or investment  power with respect to
securities. For purposes of calculating the percentages shown in the chart, each
person listed is also deemed to  beneficially  own any shares issuable on either
the  exercise  of vested  options or  warrants  held by that person and that are
exercisable  within  60 days  after  March 31,  2000.  Except  as  indicated  by
footnote,  the persons named in the table have sole voting and investment  power
with respect to all shares of common stock shown as beneficially  owned by them.
The  inclusion  of any  shares as  beneficially  owned  does not  constitute  an
admission of beneficial ownership of those shares. The percentage calculation of
beneficial  ownership is based on 11,899,078  shares of common stock outstanding
as of March 31, 2000.

- --------------------------------------------------------------------------------
        Name of Beneficial Owner,                Common Stock Beneficially Owned
           Relationship to Us                                 Shares     Percent
- ---------------------------------------------------------- ----------- ---------
    FIVE PERCENT OR MORE STOCKHOLDERS

The Estate of Peter Olson                                   2,006,627     16.86%
C. Terry Warner                                             1,062,111      8.92%
                         OFFICERS AND DIRECTORS

PAUL G. BEGUM, CHIEF EXECUTIVE OFFICER AND CHAIRMAN         3,580,365 (1) 30.09%
WILLIAM C. BAILEY, DIRECTOR                                    81,979 (2)  0.69%
MICHAEL L. MILLS, DIRECTOR                                    125,979 (3)  1.10%
Able T. Porter                                                 25,000      0.21%
ALL EXECUTIVE OFFICERS AND DIRECTORS AS A GROUP (4 PERSONS) 3,813,323 (4) 32.05%
- --------------------------------------------------------------------------------
1 Includes (i) 265,979  options to acquire shares of our common stock by May 31,
2000 at an  average  weighted  exercise  price  of  $2.19  per  share,  and (ii)
2,542,967  shares of our common stock held by Tree of Stars,  Inc.,  and 639,585
shares of our common stock held by PSF, Inc., for each of which Mr. Begum serves
as  President  and in each of which Mr.  Begum  owns a  majority  interest,  and
100,000 shares of our common stock held by Reed H. Bradford Center for which Mr.
Begum is trustee.

2 Includes  56,979 options to acquire shares of our common stock by May 31, 2000
at an average weighted exercise price of $2.19 per share.
<PAGE>

3 Includes  12,000 options to acquire shares of our common stock by May 31, 2000
at an exercise price of $2.75 per share. Excludes 2,006,627 shares of our common
stock held by the Estate of Peter Olson, for which Mr. Mills serves as trustee.

4 Includes 334,958 options to acquire shares of our common stock by May 31, 2000
at an average weighted exercise price of $2.38 per share.

- --------------------------------------------------------------------------------

                       COMPENSATION OF EXECUTIVE OFFICERS

- --------------------------------------------------------------------------------

         The following  information  summarizes the  compensation  we paid to or
which will be earned by our Chief  Executive  Officer  during  the fiscal  years
ended December 31, 1999, 1998 and 1997. None of our other officers' total salary
and bonus exceeded $100,000 during those fiscal years.

                           SUMMARY COMPENSATION TABLE
<TABLE>
<CAPTION>
- ----------------------------------------------------------------------------------------------------------------------
                                                         Annual Compensation                         Long-Term
                                                                                                 Compensation Awards
                                         ---------------------------------------------------- ------------------------
                                                                             Other Annual      Securities Underlying

 Name and Principal Position     Year      Salary ($)        Bonus ($)     Compensation ($)     Options / SARs (#)
- ------------------------------- -------- ---------------- ---------------- ------------------ ------------------------
<S>                             <C>      <C>              <C>              <C>                <C>
Paul G. Begum                    1999        $72,000           $0.00             $0.00            237,000 options
   CHAIRMAN/ CEO                 1998        $76,000           $0.00             $0.00                   0
                                 1997        $72,000           $0.00             $0.00                   0
- ----------------------------------------------------------------------------------------------------------------------
</TABLE>

         The following  table  presents  additional  information  concerning the
option awards made during fiscal year 1999 to Mr. Begum:

                        OPTION GRANTS IN LAST FISCAL YEAR
<TABLE>
<CAPTION>
- ------------------------------------------------------------------------------------------------------------------------
                                                                                                  Potential Realizable
                                                                                                    Value at Assumed
                                                                                                 Annual Rates of Stock
                                                                                                   Price Appreciation
                                                                                                    for Option Term
                                                   Individual     Grants
- ------------------------------------------------------------------------------------------------------------------------
                             Number of     % of Total
                             Securities      Options                  Market Price
                             Underlying    Granted to     Exercise      on Grant
                              Options     Employees in     of Base        Date
           Name             Granted (#)    Fiscal Year      Price        ($/ Sh)      Expiration   5% ($)     10% ($)
                                                          ($ / Sh)                      Date
- --------------------------- ------------- -------------- ------------ -------------- ----------- ----------- -----------
<S>                         <C>           <C>            <C>          <C>            <C>         <C>         <C>
Paul G. Begum,                237,000         45.0%         $2.75         $3.34       8-2-2004   $310,420    $507,202
   CHAIRMAN/CEO
- ------------------------------------------------------------------------------------------------------------------------
</TABLE>

         The  intrinsic  value of each  respective  grant to Mr. Begum as of the
date of such grant was $139,830.

         The following  table  summarizes  the exercise of stock options  during
fiscal year 1999 by Mr.  Begum,  and the fiscal  year-end  value of  unexercised
stock options held by Mr. Begum:
<PAGE>

           AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR AND FY-END
                                  OPTION VALUES
<TABLE>
<CAPTION>

- --------------------------------------------------------------------------------------------------------------------
                                                                                                      Value of
                                                               Number of Securities Underlying       Unexercised
                                  Shares          Value         Unexercised Options at Fiscal       In-The-Money
                               Acquired on     Realized ($)             Year-End (#)              Options at Fiscal
            Name               Exercise (#)                      Exercisable / Unexercisable        Year-End ($)
- ----------------------------- --------------- --------------- ---------------------------------- --------------------
<S>                           <C>             <C>             <C>                                <C>
Paul G. Begum,                      -             $0.00                   845,564/0                     $0.00
   CHAIRMAN/ CEO

- --------------------------------------------------------------------------------------------------------------------
</TABLE>

- --------------------------------------------------------------------------------

                              CERTAIN TRANSACTIONS

- --------------------------------------------------------------------------------

         We did not  engage  in any  certain  transactions  during  the past two
years,  or which we propose  to engaged  in,  and which  involve  our  executive
officers,  directors,  director nominees, five percent stockholders or immediate
family members of those persons.

- --------------------------------------------------------------------------------

           COMPLIANCE WITH SECTION 16 OF THE SECURITIES EXCHANGE ACT

- --------------------------------------------------------------------------------

         Section  16(a) of the  Securities  Exchange  Act of 1934  requires  our
executive officers and directors, and persons who own more than ten percent of a
registered  class of our equity  securities,  to file reports of  ownership  and
changes in  ownership  with the  Securities  and  Exchange  Commission  ("SEC").
Executive  officers,  directors  and greater than ten percent  shareholders  are
required by SEC  regulation to furnish us with copies of all Section 16(a) forms
they file.  Based  solely on our review of the copies of such forms  received by
us, or written  representations  from certain reporting persons, we believe that
during fiscal 1999 all filing requirements  applicable to our executive officers
and directors  and greater than ten percent  shareholders  were  complied  with,
except that Messrs.  Begum,  Bailey,  and Mills each were untimely in filing one
report on Form 4 and Mr. Porter was untimely in filing one report on Form 3.

- --------------------------------------------------------------------------------

                             STOCKHOLDER PROPOSALS

- --------------------------------------------------------------------------------

         The  rules of the  Securities  and  Exchange  Commission  provide  that
stockholder  proposals may be considered for inclusion in the proxy material for
our annual  meetings  under certain  circumstances.  Our bylaws provide that any
stockholder  proposals for director  nominations  for our annual meeting in 2001
must be made in writing and  delivered to us not less than 60 days nor more than
90 days  prior to that  meeting,  but if we  provide  you with less than 70 days
notice (or public disclosure) of the meeting,  nominations will be deemed timely
if they are received not more than 10 days  following  the date of the notice or
the  public  disclosure  of  the  meeting.  Any  such  nominations  need  to  be
accompanied by specific information  regarding the nominees, as described in our
<PAGE>

BYLAWS.  STOCKHOLDER  PROPOSALS  SHOULD BE  ADDRESSED  TO:  STACYANN  L.  ROYAL,
SECRETARY, KLEVER MARKETING, INC., PO BOX 2935, SALT LAKE CITY, UTAH, 84110.

- --------------------------------------------------------------------------------

                                 OTHER MATTERS

- --------------------------------------------------------------------------------

         The Board does not presently  intend to bring any other business before
the meeting,  and, we know of no other matters that are to be brought before the
meeting  except as  specified in the notice of the  meeting.  If any  additional
business properly comes before the meeting,  however,  your shares will be voted
in accordance with the judgment of the persons voting your proxy.

                                              By Order of the Board of Directors

                                              By:  /S/ STACYANN L. ROYAL
                                                   StacyAnn L. Royal, Secretary


         All  stockholders  are urged to  complete,  sign,  date and  return the
accompanying  proxy card in the enclosed  postage-paid  envelope.  Thank you for
your prompt attention to this matter.


<PAGE>

                           KLEVER MARKETING(TM), INC.
                         ANNUAL MEETING OF SHAREHOLDERS
                                  MAY 12, 2000
           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

                                      PROXY

         THE UNDERSIGNED  STOCKHOLDER OF KLEVER MARKETING(TM),  INC., A DELAWARE
CORPORATION  (THE "COMPANY"),  HEREBY APPOINTS PAUL G. BEGUM,  MICHAEL L. MILLS,
WILLIAM C.  BAILEY,  AND ABEL T.  PORTER  EACH OF THEM,  EACH WITH FULL POWER OF
SUBSTITUTION,  AS PROXY FOR THE UNDERSIGNED TO VOTE AND OTHERWISE  REPRESENT ALL
THE SHARES  REGISTERED IN THE NAME OF THE  UNDERSIGNED  AT THE ANNUAL MEETING OF
SHAREHOLDERS OF THE COMPANY TO BE HELD ON FRIDAY,  MAY 12, 2000 AT 4:00 P.M. MST
AT THE CRYSTAL INN IN THE  AMETHYST  ROOM,  230 WEST 500 SOUTH,  SALT LAKE CITY,
UTAH,  AND  AT  ANY  ADJOURNMENTS  THEREOF,  WITH  THE  SAME  EFFECT  AS IF  THE
UNDERSIGNED WERE PRESENT AND VOTING SUCH SHARES, ON THE FOLLOWING MATTERS AND IN
THE FOLLOWING MANNER AS FURTHER DESCRIBED IN THE ACCOMPANYING PROXY STATEMENT.

         EITHER OF THE PROXIES AND ATTORNEYS-IN-FACT,  OR THEIR SUBSTITUTES,  AS
SHALL  BE  PRESENT  AND  SHALL  ACT  AT  SAID  MEETING  OR  ANY  ADJOURNMENT  OR
ADJOURNMENTS  THEREOF SHALL HAVE AND MAY EXERCISE ALL THE POWERS OF SAID PROXIES
AND ATTORNEYS-IN-FACT THEREUNDER.

         THE UNDERSIGNED ACKNOWLEDGES RECEIPT OF THE NOTICE OF ANNUAL MEETING OF
SHAREHOLDERS,  THE PROXY  STATEMENT  AND THE  COMPANY'S  1999  ANNUAL  REPORT TO
SHAREHOLDERS.

         THE  ELECTION OF THE  FOLLOWING  PERSONS AS DIRECTORS OF THE COMPANY TO
SERVE UNTIL THE NEXT ANNUAL MEETING OF STOCKHOLDERS  AND UNTIL THEIR  SUCCESSORS
SHALL BE DULY ELECTED AND QUALIFIED:

PROPOSAL 1. ELECTION OF THE FOLLOWING  NOMINEES AS DIRECTORS OF THE COMPANY,  TO
SERVE A TERM UNTIL THE NEXT ANNUAL MEETING OF SHAREHOLDERS  ARE DULY ELECTED AND
QUALIFIED: PAUL G. BEGUM, MICHAEL L. MILLS, WILLIAM C. BAILEY, ABEL T. PORTER.

[ ]      FOR                 [ ]      WITHOLD AUTHORITY TO VOTE FOR ALL NOMINEES

(INSTRUCTION: TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE, STRIKE A
LINE THROUGH THE NOMINEE'S NAME IN THE LIST ABOVE.)

PROPOSAL 2.  APPROVAL OF  AMENDMENT TO COMPANY'S  ARTICLES OF  INCORPORATION  TO
INCREASE THE NUMBER OF SHARES  RESERVED FOR ISSUANCE THE NUMBER OF COMMON SHARES
TO 50 MILLION.

[ ]      FOR                 [ ]      AGAINST            [ ]     ABSTAIN

PLEASE MARK, SIGN, DATE AND RETURN  PROMPTLY,  USING THE ENCLOSED  ENVELOPE.  NO
POSTAGE REQUIRED

         THIS  PROXY,  WHEN  PROPERLY  EXECUTED,  WILL BE  VOTED  IN THE  MANNER
DIRECTED  HEREIN BY THE UNDERSIGNED  SHAREHOLDER.  IF NO DIRECTION IS MADE, THIS
PROXY WILL BE VOTED FOR THE PROPOSALS.

                                                (Signature)

                                                (Signature)

                                    (Please  sign  exactly  and as fully as your
                           name appears on your stock certificate. If shares are
                           held jointly, each shareholder must sign.)

                                                   DATED:                , 2000
                                      ----------------------------------


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