Exhibit 99.1
(BW)(UT-KLEVER-MARKETING)(KLMK) Klever Marketing Board Appoints New
Interim President to Steer Klever-Karts into
Stores Nationwide
Business Editors
SALT LAKE CITY--(BUSINESS WIRE)--May 16, 2000--Klever Marketing(TM)(OTC
BB:KLMK) is pleased to announce the appointment of Corey A. Hamilton as interim
president. The company's board of director's unanimously approved the decision
on Friday, May 12, 2000.
Paul G. Begum is resigning his role as interim president so that he may
focus his efforts on his chairman and chief executive officer responsibilities,
including securing the company's capitalization schedule.
Hamilton has successfully served as the company's vice president of
sales and marketing since Sept. 1999. Under his direction, the company has
formed strategic relationships with numerous packaged goods manufacturers and
retailers and has recently launched its national marketing campaign. Hamilton's
background includes senior management positions with Pepsi Cola Co., Huffy Corp.
and Johnson & Johnson.
The company encountered a great reception at the Food Marketing
Institute show in Chicago May 7-9, and returned with a large number of
significant leads from retailers and consumer goods companies as well as strong
international licensing interest from approximately 10 countries who are
interested.
As president, Hamilton will continue to spearhead his established
national sales team as well as oversee R & D, manufacturing and the daily
operations and maintenance of the growing number of Klever-Kart(R)
installations.
Hamilton will continue Begum's discussions with major value-added
companies and will concentrate on developing new future potential alliances
consistent with the company's strategic objectives.
"The company's commercialization phase is underway. Hamilton's proven
record of successful leadership will take Klever Marketing to new heights," said
Paul G. Begum, chairman and chief executive officer for Klever Marketing. "I am
turning over the Presidency to Mr. Hamilton with great confidence."
The company currently has several stores installed in the Los Angeles
area and will continue until their Phase 1 installations are complete by the end
of May. Phase 2 installations will then be scheduled to begin the summer of this
year.
Klever Marketing(TM) Inc., www.kleverkart.com, is publicly traded on
the OTC Bulletin Board under the symbol "KLMK." The company's formula of SIGHT +
SOUND = PRODUCT MOVEMENT(R) is defined through the use of visual and audible
stimulation that encourages impulse buying, brand switching and new product
trials.
During audited testing, the Klever-Kart(R) system delivered over 46
percent average incremental sales increases without any promoted price
reductions.
Important factors that may cause actual results to differ include, but
are not limited to, the impact of competitive products and services, the
company's ability to manage growth and acquisitions of technology of businesses,
the effect of economic and business conditions and other risks detailed from
time to time in the company's filings with the Securities and Exchange
Commission.
CONTACT: Klever Marketing Inc., Salt Lake City
Paul G. Begum, 801/322-1221 ext. 104
StacyAnn Royal, 801/322-1221 ext. 113
[email protected]
www.kleverkart.com
KEYWORD: UTAH CALIFORNIA INDUSTRY KEYWORD: ADVERTISING/MARKETING
CONSUMER/HOUSEHOLD RETAIL SUPERMARKETS MANAGEMENT CHANGES
