Exhibit 99.1
BW0282 NOV 22,2000 14:23 PACIFIC 17:23 EASTERN
( BW)(UT-KLEVER-MARKETING)(KLMK) Strategic Shift in Direction for Klever
Marketing
Business Editors/High-Tech Writers
SALT LAKE CITY--(BUSINESS WIRE)--Nov. 22, 2000--Klever Marketing(TM) Inc.
(OTC BB:KLMK) Wednesday announced the decision to concentrate all of its efforts
on their enhanced design for the Klever-Kart(R) system.
This system will boast a 2.4 GHz frequency hopping spread spectrum two-way
radio with a data speed up to 1.6 Mbps compared to the 19.2 Kbps speed of the
900 MHz radios in the current system.
"The 2.4 GHz high-speed radio was not cost-effective during the last design
process, but now we are able to capitalize on upgraded technology at essentially
the same cost as the older technology and reap tremendous benefits in the long
term," said Corey A. Hamilton, the company's recently appointed president.
"The speed and range capability of these new radios is necessary for the
development of Electronic Coupons, Klever-Kard(SM) and Internet related tie-ins.
Moreover, the significantly smaller display unit (same viewing area) and the
other improvements are all provided at a reduced system cost."
As a result of the numerous advantages this new design offers, the company
is compelled to reposition its strategic direction, and will not install the
current version into any additional stores. The company has ceased operations of
its current system in Ralphs Grocery Co. stores due to business reasons and not
the operations of the current system.
An announcement regarding the unveiling of the advanced system will be
released soon.
The statements made in this release that are not historical facts contain
forward-looking information that involves risks and uncertainties.
Important factors that may cause actual results to differ include, but are
not limited to, the impact of competitive products and services, the company's
ability to manage growth and acquisitions of technology or businesses, the
effect of economic and business conditions and other risks detailed from time to
time in the company's filings with the Securities and Exchange Commission.
--30--jae/ix*
CONTACT: Klever Marketing, Salt Lake City
Corey A. Hamilton, 801/322-1221 ext. 151
[email protected] StacyAnn Royal, 801/322-1221 ext. 113
(Investor Relations)
[email protected] KEYWORD: UTAH
INDUSTRY KEYWORD: ADVERTISING/MARKETING COMPUTERS/ELECTRONICS
