CONTINENTAL AMERICAN TRANSPORTATION INC
424B2, 1997-02-10
TRUCKING & COURIER SERVICES (NO AIR)
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                        Filed Pursuant To Rule 424(b)(2)
                            Registration No. 333-8963

                             DATED February 6, 1997

                                   PROSPECTUS

                    CONTINENTAL AMERICAN TRANSPORTATION, INC.

                      2,068,441 Common Shares Issuable upon
                  exercise of 13 Common Stock Purchase Warrants

               300,000 Common Shares Issuable upon the conversion
                   of 400,000 10% Convertible Preferred Shares

                              750,000 Common Shares

            SEE "RISK FACTORS" BEGINNING ON PAGE 10 FOR A DISCUSSION
                 OF CERTAIN FACTORS THAT SHOULD BE CONSIDERED BY
                             PROSPECTIVE INVESTORS.

THESE  SECURITIES  HAVE NOT BEEN APPROVED OR  DISAPPROVED  BY THE SECURITIES AND
EXCHANGE  COMMISSION OR ANY STATE  SECURITIES  COMMISSION NOR HAS THE SECURITIES
AND  EXCHANGE  COMMISSION  OR ANY STATE  SECURITIES  COMMISSION  PASSED UPON THE
ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A
CRIMINAL OFFENSE.
         This  Prospectus  relates  to the  issuance  and the  offer and sale by
certain of the securityholders of Continental American  Transportation,  Inc., a
Colorado   Corporation   (the  "Company"  and  the  "Selling   Securityholders",
respectively) of (a) up to 2,068,441 shares of common stock, no par value,  (the
"Common  Shares") of the Company  issuable  upon the  exercise of thirteen  (13)
non-redeemable  common  stock  purchase  warrants  (the  "Warrants"),  (b) up to
300,000 Common Shares  issuable upon the  conversion of 400,000 10%  Convertible
Preferred  Shares,  $1.00 par value per share, of the Company (the  "Convertible
Shares"),  and (c)  750,000  Common  Shares  held of record by  certain  Selling
Securityholders,  all of whom are  named  in the  "Selling  Securityholders  and
Relationship  between the Company  and the Selling  Securityholders"  section of
this Prospectus.  The Warrants are exercisable from time to time, in whole or in
part, at any time during certain  periods from June 28, 1996,  through  December
10, 1996,  their  respective  grant dates,  and  terminating  twelve (12) months
following the filing date of Post-Effective  Amendment No. 1 to the Registration
Statement of which this Prospectus is a part with respect to 11 of the Warrants;
from November 28, 1996 through the last day of the thirty-six  (36) month period
beginning  on the date of the filing of  Post-Effective  Amendment  No. 1 to the
Registration Statement with respect to one (1) Warrant, and; the exerciseability
of one (1) Warrant is conditional and subject to certain requirements.

         The Warrants entitle their holders to purchase between fifteen thousand
(15,000) and six hundred  thousand  (600,000)  Common Shares for prices  between
$.25 and $7.50 per share.

         The Convertible Shares entitle their holder to convert such shares into
Common Shares of the Company based upon a conversion  rate equal to the ratio of
$1.00  (the par value of a  Convertible  Share)  to the  amount  represented  by
seventy-five  (75%)  percent of the average  closing bid price of the  Company's
Common Shares for



                                     
<PAGE>



any  two  consecutive   trading  days  immediately  prior  to  conversion.   The
conversions of the 200,000  Convertible  Shares  previously sold may commence on
December 5, 1996,  and are  convertible  in tranches of 25,000  shares,  with an
aggreggate conversion limitation of 50,000 Convertible Shares per week.

         The Common Shares are quoted on the  Electronic  Bulletin  Board of the
National  Association of Securities  Dealers,  Inc. under the symbol "COAW".  On
February  4, 1997 the  closing  bid  quotation  price of the  Common  Shares was
$1.287.

         The Selling  Securityholders  directly,  through agents designated from
time to time or through dealers or underwriters also to be designated,  may sell
the securities offered for sale by the Selling Securityholders  pursuant to this
Prospectus  (all such securities  being referred to herein as the  "Securities")
from time to time on terms to be  determined  at the time of sale. To the extent
required,  the specific  Securities to be sold, the purchase  price,  the public
offering price,  the names of any such agents,  dealers or underwriters  and any
applicable  commissions or discounts with respect to a particular  offer will be
set forth in an  accompanying  Prospectus  supplement.  The  distribution of the
Securities  of the  Selling  Securityholders  may  be  effected  in one or  more
transactions  that may  take  place on the  over-the-counter  market,  including
ordinary broker's  transactions,  privately  negotiated  transactions or through
sales to one or more dealers for resale of such  securities  as  principals,  at
market  prices  prevailing  at the  time of  sale,  at  prices  related  to such
prevailing  market  prices  or at  negotiated  prices.  Usual and  customary  or
specifically  negotiated brokerage fees, commissions or discounts may be paid by
the Selling Securityholders in connection with such sales.

         The  Selling   Securityholders  and  any   broker-dealers,   agents  or
underwriters   that  participate  with  the  Selling   Securityholders   in  the
distribution  of the  Securities may be deemed to be  "Underwriters"  within the
meaning  of the  Securities  Act of  1933,  as  amended  (the  "Act"),  and  any
commissions  received  by them and any  profit on the  resale of the  Securities
purchased  by them may be deemed to be  underwriting  commissions  or  discounts
under  the  Act.  See  "Plan  of  Distribution"   for  certain   indemnification
arrangements.

         The purchase of the securities  offered by this  prospectus  involves a
substantial degree of risk.  Prospective investors should carefully consider the
factors set forth under "Risk Factors."






                                       2
<PAGE>





THESE  SECURITIES  HAVE NOT BEEN APPROVED OR  DISAPPROVED  BY THE SECURITIES AND
EXCHANGE COMMISSION OR ANY STATE SECURITIES  COMMISSION,  NOR HAS THE COMMISSION
OR ANY STATE SECURITIES  COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY OF THIS
PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.



                 The date of this Prospectus is February 6, 1997



                                       3
<PAGE>




                              AVAILABLE INFORMATION

         The Company has filed its Registration  Statement on Form S-3 (together
with all amendments  thereto referred to as the "Registration  Statement") under
the Act, with the Securities and Exchange Commission (the "Commission") covering
the Common Shares  issuable upon the exercise of the Warrants and certain Common
Shares held of record by certain named Selling Securityholders.  This Prospectus
does not contain all the  information  set forth or incorporated by reference in
the  Registration  Statement  and the exhibits and schedules  relating  thereto,
certain  portions  of which  have been  omitted  as  permitted  by the rules and
regulations  of the  Commission.  For further  information  with  respect to the
Company and the Securities offered by this Prospectus,  reference is made to the
Registration  Statement and the exhibits and schedules thereto which are on file
at the offices of the  Commission  and may be obtained  upon  payment of the fee
prescribed by the Commission,  or may be examined  without charge at the offices
of the  Commission.  Statements  contained in this Prospectus or in any document
incorporated  by reference in this Prospectus as to the contents of any contract
or  other  documents  referred  to are  not  necessarily  complete,  and in each
instance  reference is made to the copy of such contract or other document filed
as an exhibit to the  Registration  Statement or such other document,  each such
statement being qualified in all respects by such reference.

         The  Company  is  subject  to  the  informational  requirements  of the
Securities  Exchange  Act of 1934,  as  amended  (the  "Exchange  Act"),  and in
accordance  therewith  files  periodic  reports,   proxy  statements  and  other
information  with the Commission.  The Registration  Statement,  as well as such
periodic reports,  proxy statements and other information,  can be inspected and
copied at the public reference  facilities  maintained by the commission at Room
1024, 450 Fifth Street,  N.W.,  Washington,  D.C. 20549;  Suite 1400,  Northwest
Atrium Center,  500 West Madison Street,  Chicago,  Illinois 60661;  and 7 World
Trade  Center,  New York,  New York 10048.  Copies of such  material can also be
obtained  from the  Public  Reference  Section  of the  Commission  at 450 Fifth
Street, N.W., Washington, D.C. 20549, at prescribed rates.


                 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE


         The following  documents  filed with the Commission  (File No. 0-18729)
pursuant to the Exchange Act are incorporated herein by reference:

         1.       The Company's Annual Report on Form 10-KSB for the fiscal
year ended June 30, 1996, as amended by the Company's Form 10-KSB/A
and Form 10-KSB/A-2;

         2.       The Company's Quarterly Report on Form 10-QSB for the
fiscal quarter ended September 30, 1996, as amended by the



                                       4
<PAGE>




Company's Form 10-QSB/A;

         3.       The Company's Form 8-K filed with the Securities and
Exchange Commission via EDGAR on November 19, 1996, concerning the
commencement of a lawsuit against a former Company shareholder;

         4. The  Company's  Form 8-K  filed  with the  Securities  and  Exchange
Commission  via EDGAR on December 30, 1996,  concerning  the Company's  accounts
receivable  lender  terminating  its contract  with the  Company's  wholly owned
subsidiary, Carpet Transport, Inc.; and

         5.       The description of Common Stock contained in the
Company's Form 10 Registration Statement, filed with the Commission
on August 1, 1990.

         All  documents  subsequently  filed by the Company  pursuant to Section
13(a),  13(c),  14 or 15(d) of the Exchange Act prior to the termination of this
offering shall be deemed to be  incorporated by reference in this Prospectus and
to be a part of this Prospectus  from the date of filing thereof.  Any statement
contained in a document  incorporated by reference  herein shall be deemed to be
modified or  superseded  for  purposes of this  Prospectus  to the extent that a
statement  contained  herein or in any other  subsequently  filed document which
also  is or is  deemed  to be  incorporated  by  reference  herein  modifies  or
supersedes  such statement.  Any such statement so modified or superseded  shall
not be deemed, except as so modified or superseded, to constitute a part of this
Prospectus.

         The Company will provide  without  charge to each person to whom a copy
of this Prospectus is delivered,  upon the written or verbal request of any such
person,  a copy of any or all of the  documents  which  have  been  incorporated
herein by reference, other than exhibits to such documents (unless such exhibits
are specifically  incorporated by reference into such  documents).  Requests for
such documents should be directed to Continental American Transportation,  Inc.,
495 Lovers Lane Road, Calhoun,  Georgia 30701, Attention:  Secretary,  Telephone
(706)629-8682.

         This  Prospectus   relates  to  the  offer  and  sale  by  the  Selling
Securityholders  of up to 2,068,441  Common Shares issuable upon the exercise of
the 13 Warrants, up to 300,000 Common Shares issuable upon the conversion of the
400,000  Convertible  Shares and 750,000 Common Shares held of record by certain
of the Selling  Securityholders.  Unless otherwise indicated, no effect is given
in this  Prospectus  to the  exercise of stock  options to  purchase  any Common
Shares  reserved  for issuance  under the  Company's  Stock  Option  Plan;  (the
"Options"). See "Risk Factors-Outstanding Options."



                                       5
<PAGE>

         The Company will furnish to holders of its Common Shares annual reports
containing  audited  financial  statements.  The  Company  may  also  distribute
quarterly reports containing unaudited financial information for the first three
quarters of each fiscal year



                                       6
<PAGE>



                               PROSPECTUS SUMMARY

         The following summary is qualified in its entirety by the more detailed
information  and the  financial  statements  which  have  been  incorporated  by
reference in this Prospectus.  As used in this Prospectus,  the "Company" refers
to Continental American
Transportation, Inc.
                                   THE COMPANY

         The  Company  and  its  subsidiaries  are  principally  engaged  in the
business of operating a full,  non-union  full and less than  truckload  carrier
fleet and freight brokerage and logistics businesses  throughout the Continental
United  States.  Since its  acquisition  of Carpet  Transport,  Inc.,  effective
February  29, 1996,  the  Company's  primary  business is focused on serving the
transportation  and  distribution  needs of the  carpet  manufacturing  industry
located in the southeastern  corridor of the United States. The Company utilizes
approximately 733 tractors,  1,381 trailers and 264 refrigerated trailers in its
transportation  business. In addition,  the Company maintains 18 truck terminals
throughout the Country to facilitate  distribution of customer  shipments and to
provide regional  maintenance  service for its revenue equipment.  The terminals
located in Baton Rouge, Louisiana,  Orlando and Tampa, Florida are Company-owned
while it leases the other 15 terminals.

         The  Company  has  approximately  1,035  employees,  of  which  725 are
drivers; 42 are in the maintenance  department(s);  and 268 are in the Company's
management  and  administration.  Most of the  Company's  personnel  work at its
corporate  headquarters and main operating facility located in Calhoun,  Georgia
(the "Calhoun  Operations  Center") which is situated 70 miles north of the City
of Atlanta.  Owned by the Company,  the Calhoun  Operations  Center  provides an
aggregate 122 loading bays and includes separate facilities for tractor, trailer
and tire  maintenance;  two office  buildings  house the  Company's  management,
dispatch and clerical  personnel and other structures  provide  designated areas
for driver recruitment and training, doctor's offices and security.

         The  Company,  through its  subsidiary,  Chase  Brokerage,  Inc.,  also
operates a nationwide  freight brokerage  business located in its Company-rented
Palatka, Florida facility.

         The  Company  is a  Colorado  corporation  organized  in 1983 under the
predecessor name MAS Ventures,  ltd. The Company's principal executive office is
located at 495 Lovers  Lane Road,  Calhoun,  Georgia  30701,  telephone  number,
(706)629-8682.




                                       7
<PAGE>


                                  The Offering


Securities Offered
Hereby..........                     2,068,441 Common Shares issuable upon the
                                     exercise of 13 Warrants.  Each Warrant is
                                     exercisable from time to time and in
                                     whole or in part to purchase between
                                     15,000 and 600,000 Common Shares at
                                     prices ranging from $.25 to $7.50 per
                                     share at any time, with respect to 11 of
                                     the Warrants, during the periods from
                                     their respective dates of grant, and
                                     terminating twelve (12) months following
                                     the filing of Post-Effective Amendment
                                     No. 1 to the Registration Statement of
                                     which this Prospectus forms a part; from
                                     November 28, 1996 through the last day of
                                     the thirty-six (36) month period
                                     following the filing of Post-Effective
                                     Amendment No. 1 to the Registration
                                     Statement with respect to 1 Warrant, and;
                                     the exerciseability of one (1) Warrant is
                                     conditional and subject to certain
                                     requirements (the "Warrant Exercise
                                     Period").  See "Description of
                                     Securities."  The 13 Warrants are not
                                     being registered hereunder.  See
                                     "Description of Securities".

                                     750,000 Common Shares held of record by
                                     certain Selling Securityholders.   See
                                     "Selling Securityholders and Relationship
                                     Between the Company and the Selling
                                     Securityholders".

Common Shares Currently
Outstanding........                  5,074,615 shares

Common Shares Issuable
Upon Exercise of the
Warrants......                       2,068,441 shares.


Common Shares Issuable Upon
Conversion of the Convertible
Shares......                         Up to 300,000  Common Shares issuable
                                     upon the conversion of 400,000
                                     Convertible Shares.  Commencing December
                                     5, 1996, the 200,000 Convertible Shares
                                     already placed and sold are convertible
                                     commencing December 5, 1996, in tranches

                                        8

<PAGE>



                                     of   25,000   Convertible   Shares,   at  a
                                     conversion  rate  based  upon the  ratio of
                                     $1.00  (the par  value  of the  Convertible
                                     Shares) to the amount represented by 75% of
                                     the  average   closing  bid  price  of  the
                                     Company's   Common   Shares   for  any  two
                                     consecutive  trading days immediately prior
                                     to conversion.

Estimated proceeds to
the Company                          If the holders of the 13 Warrants offered
                                     hereby elect to exercise their Warrants,
                                     the estimated gross proceeds to the
                                     Company would be approximately $3,576,259
                                     if exercised during the Warrant Exercise
                                     Period.  The expenses of this offering
                                     are estimated to be approximately
                                     $23,565.

Use of Proceeds......                Proceeds from the exercise of the
                                     Warrants offered hereby will be added to
                                     the Company's working capital and will be
                                     used for general corporate purposes.
                                     There can be no assurance that any
                                     Warrants will be exercised and that any
                                     proceeds will be received by the Company.
                                     All of the proceeds from the sale of
                                     Common Shares offered hereby will be
                                     received by the Selling Securityholders.
                                     The Company will not receive any of the
                                     proceeds from the sale of such Common
                                     Shares.

Selling Securityholders              The Warrants and the Common Shares
                                     issuable upon the exercise thereof:
                                     Affililated Services, Inc., Ocean
                                     Marketing Corp., Pyramid Holdings, Inc.,
                                     Universal Solutions, Inc., Global
                                     Financial Group, Inc., Mr. Scott Sieck,
                                     BCR Media, Inc., Meridian Holdings, Inc.,
                                     Mr. Arden Brown, Christie & Company, and
                                     Explorer Financial Services, Inc.  The
                                     Convertible Shares and the Common Shares
                                     issuable upon the conversion thereof:
                                     Seatex AG.  In addition, Herr's Motor
                                     Express, Inc., Mr. Robert R. Herr, Mr.
                                     Wayne S. Herr and Charles B. Prater are
                                     selling an aggregate of 750,000 Common
                                     Shares.  See "Selling Securityholders and
                                     Relationship between the Company and the
                                     Selling Securityholders."

NASD Symbol........                  "COAW" - Common Shares

                                        9

<PAGE>

                                  RISK FACTORS



         The purchase of the securities  offered  hereby  involves a substantial
degree of risk.  Prospective  Investors should carefully  consider,  among other
matters,  the  following  risks and other  factors  before  making a decision to
purchase the securities being offered hereby.

Recruitment and Retention of Qualified Drivers

         Competition to recruit qualified drivers is extremely intense,  and the
Company  occasionally  has  experienced  difficulty  attracting  and retaining a
sufficient  number of qualified  drivers to operate its rapidly expanding fleet.
Although  the Company  currently  retains an adequate  number of drivers for its
current  business,  there is a  chronic,  industry-wide  shortage  of  qualified
drivers.  There can be no assurance that the shortage of qualified  drivers will
not affect the Company's operations and profitability in the future.  Difficulty
in attracting or retaining  qualified drivers would materially  adversely affect
the Company's operations and ability to grow.

Business Cycles and Industry-Wide Cost Increases

         The Company has little or no control over economic factors such as fuel
prices and taxes, insurance costs, liability claims, interest rate fluctuations,
fluctuation in the resale value of revenue  equipment,  economic  recessions and
customers' shipping demands. Significant increases or rapid fluctuations in fuel
prices,  interest rates or increases in insurance costs or liability  claims, to
the extent not offset by increases in freight rates,  would adversely affect the
Company's operating results, profitability and expansion. Economic recessions or
downturns in customers'  business  cycles or shipping  demands could also have a
materially  adverse effect upon the growth and profitability of the Company.  If
the resale value of the Company's revenue equipment were to decline, the Company
could be  forced  to  retain  some of its  equipment  longer,  with a  resulting
increase in operating expenses for maintenance and repairs.

Capital Requirements; Leverage

         The Company  historically  has relied upon debt and operating leases to
finance  new  revenue  equipment,  and it has  granted  its  lenders  a lien  on
substantially  all of the  Company's  assets.  If in the future the Company were
unable to  borrow  sufficient  funds,  enter  into  acceptable  operating  lease
arrangements or raise additional  equity,  the resulting  capital shortage would
adversely affect the Company's growth and  profitability.  The Company currently
is highly leveraged and has a debt-to-capitalization

                                       10

<PAGE>



ratio higher than many of its competitors. As of September 30, 1996, the Company
had a ratio of long-term debt to capitalization of approximately $7.75 to $1.00.

Competition

         The trucking industry is extremely  competitive and includes  regional,
inter-regional  and national  truckload  carriers,  none of which  dominates the
market. The Company also competes with alternative forms of transportation, such
as railroads,  rail-truck  intermodel and air-freight  intermodal service.  This
competition   historically  has  created  downward  pressure  on  the  truckload
industry's  pricing  structure.  The Company  competes with a number of trucking
companies that have greater financial resources,  operate more revenue equipment
and transport more freight than the Company.


Dependence on Key Personnel

         The  Company's  success  depends  in large  part  upon a number  of key
management personnel.  The loss of the services of one or more of its management
personnel,  in particular  Timothy Holstein,  the Company's  President and Chief
Executive Officer, or Erik Bailey, the Company's Chief Financial Officer,  could
have a material adverse effect on the Company.


Government Regulation

     Truckload  carriers are subject to regulation by various  federal and state
agencies,  including the Interstate  Commerce  Commission ("ICC") and the United
States  Department  of  Transportation  ("DOT").  These  regulatory  authorities
exercise broad powers,  generally governing  activities such as authorization to
engage in motor carrier  operations,  operational  safety,  accounting  systems,
rates and charges,  certain mergers,  consolidations and acquisitions as well as
financial reporting.  The Company is also subject to regulations  promulgated by
the  Environmental  Protection  Agency  ("EPA") and similar state  agencies with
respect to fuel storage tanks. Although the Company believes that its operations
are in material  compliance with current laws and  regulations,  there can be no
assurance that current regulatory  requirements will not change,  that currently
unforeseen  environmental incidents will not occur or that contamination or past
noncompliance with  environmental  laws, will not be discovered on properties on
which the Company has operated.






                                       11

<PAGE>



Self-Insured Claims

         The  Company  maintains  liability  insurance  policies  on  its  fleet
equipment  for personal  injury and  prooperty  damage up to a maximum  limit of
$1,000,000 per occurrence with a $5,000 deductible.  The Company is self-insured
for workmen's  compensation  claims to a maximum of $250,000 per occurrence.  If
the Company were to experience  numerous claims in significant amounts for which
it is self-insured,  or if significant increases in insurance costs should occur
and could  not be offset by higher  freight  rates,  the  Company's  results  of
operations could be materially adversely affected.

Proceeds of the Offering

         The Company  will not receive  any of the  proceeds of the  offering of
Securities by the Selling  Securityholders.  Only the proceeds from the exercise
of the Warrants will be received by the Company.  There can be no assurance that
any  Warrants  will be exercised  and that any proceeds  will be received by the
Company.

Dividends

         The Company has not paid and does not anticipate  paying cash dividends
on its Common  Shares in the  foreseeable  future,  but it intends to retain its
earnings, if any, for use in its business.

Control of Company to Remain with Existing Stockholders

         Timothy  Holstein,  Erik Bailey and Brian  Henninger,  the officers and
directors of the Company,  collectively  own 1,305,418  Company  Common  Shares,
representing  approximately 26% of all the issued and outstanding Company Common
Shares as of February 4, 1997.  Assuming they were to act collectively,  Messrs.
Holstein, Bailey and Henninger would likely be able to continue to determine the
affairs and policies of the Company.

Shares Eligible for Future Sale

         With the  exception of the 519,897  Common  Shares held by Erik Bailey,
the 739,521 Common Shares held by Timothy Holstein, and the 46,300 Common Shares
held by director and officer Brian  Henninger  whose total  includes  options to
purchase  36,000  Common  Shares,  and  approximately  975,358  shares issued in
certain transactions,  which are "restricted securities" as that term is defined
under  Rule 144  promulgated  under the Act,  all of the  currently  outstanding
Common  Shares are now  eligible  or shortly  will be  eligible  for sale in the
public market. The Company is unable to predict the effect that sales made under
Rule 144 or otherwise  may have upon the then  prevailing  market  prices of the
Common Shares or Warrants, although such sales may depress such prices. Mr. John
Christie,  a former  officer and  director of the  Company,  owns  approximately
50,000 Common Shares which he will be able to sell on the open market

                                       12

<PAGE>



under  Rule  144  without  volume  limitations  when  and  if  he  is  deemed  a
"non-affiliate"  of the  Company  as such term is defined  under  Rule 144:  the
Company  cannot predict the effect on the then  prevailing  market prices of the
Common Shares or Warrants if this invididual proceeds to sell his shares.

Outstanding Options and Convertible Securities

         The Company  has  granted  options to  purchase  36,000  Common  Shares
representing  the  remaining  balance  of  stock  options  available  under  the
Company's 1994 Stock  Incentive  Plan. The Company has adopted and  shareholders
approved the Company's  1996 Stock Option Plan pursuant to which the Company has
reserved  500,000  shares of its Common Stock for  issuance  pursuant to options
that may be granted  thereunder:  the Company has not granted any stock  options
under  this  Plan  as  of  the  date  hereof.  In  addition,   the  Company  has
approximately $1,500,000 in aggregate principal of its 7% Convertible Debentures
outstanding  which may be converted into Company Common Shares at the conversion
price  equal to the lesser of (i) the  average  closing  bid price of the Common
Shares as reported  for the 5  consecutive  trading  days  immediately  prior to
August  19,  1996 or (ii) 78% of the  average  closing  bid price of the  Common
Shares as reported  for the 5  consecutive  trading days  immediately  preceding
conversion.   Also,  the  Company  has  approximately  $1,750,000  in  aggregate
principal amount of its 10% Convertible  Promissory Notes  outstanding which may
be converted  into Company  Common Shares at the  conversion  price equal to the
lesser of (i) 80% of the market price of the Company's  Common Stock on the date
of  conversion,  or (ii) 120% of the market price as of the date of the issuance
of the 10% Convertible Promissory Notes. If the foregoing options are exercised,
and/or the foregoing  convertible  securities  and/or notes are  converted,  the
percentage  of  Common  Shares  held  by  the   stockholders   will  be  reduced
accordingly.

Penny Stock Regulations.

         If the  Common  Stock becomes subject  to the  existing  or  proposed
regulations on penny stocks,  the market liquidity for the Common Stock could be
materially  adversely affected by limiting the ability of broker-dealers to sell
the Common Stock and the ability of  stockholders  to sell their Common Stock in
the secondary  market.  The Commission  recently has adopted rules that regulate
broker-dealer practices in connection with transactions in "penny stocks." Penny
stocks  generally are equity  securities  with a price of less than $5.00 (other
than securities registered on certain national securities exchanges or quoted on
Nasdaq,  provided  that  current  price and volume  information  with respect to
transactions  in such  securities  is provided by the  exchange or system).  The
penny stock rules require a  broker-dealer,  prior to a  transaction  in a penny
stock not  otherwise  exempt  from the  rules,  to deliver a  standardized  risk
disclosure document prepared by the issuer that

                                       13

<PAGE>



provides information about penny stocks and the nature and level of risks in the
penny stock  market.  The  broker-dealer  also must  provide the  customer  with
current bid and offer  quotations for the penny stock,  the  compensation of the
broker-dealer  and its  salesperson  in the  transaction,  and  monthly  account
statements  showing the market value of each penny stock held in the  customer's
account.  The bid and offer  quotations,  and the  broker-dealer and salesperson
compensation  information,  must be given to the  customer  orally or in writing
prior to effecting the  transaction and must be given to the customer in writing
before or with the customer's  confirmation.  In addition, the penny stock rules
require that prior to a transaction  in a penny stock not otherwise  exempt from
such rules, the broker-dealer must make a special written determination that the
penny stock is a suitable investment for the customer and receive the customer's
written agreement to the transaction. These disclosure requirements may have the
effect of reducing the level of trading  activity in the secondary  market for a
security  that  becomes  subject to the penny stock  rules.  If the Common Stock
becomes  subject to the penny stock rules,  purchasers in this offering may find
it more difficult to sell such Common Stock.

Securities and Exchange Commission Investigation.

         The Company has learned that a former  shareholder of the Company filed
a complaint  with the  Securities  and  Exchange  Commission  alleging  that the
Company illegally canceled his stock certificate being held in escrow. Following
a thorough internal audit, the Company has responded to this complaint alleging,
among other things,  that this  individual  made a claim to these shares without
providing any proof of  consideration  or payment for them. On the basis of this
complaint,  the Securities  and Exchange  Commission is conducting a preliminary
investigation  into the  Company's  past stock trading  activities  (the "Denman
Investigation").  Company  management is fully cooperating with this preliminary
investigation  and intends to vigorously  defend against this action.  Moreover,
the Company has commenced a lawsuit  against this former  shareholder in federal
district  court  seeking a  declaratory  judgment that its actions in cancelling
said former shareholder's shares were legal and justified.

The Registration Statement of Which This Prospectus Forms A Part
Has Not Been Reviewed by the Securities and Exchange Commission

     Due to the Denman Investigation, the Division of Corporation Finance of the
Securities and Exchange Commission (the "Commission") has declined to review the
Registration  Statement of which this  Prospectus  forms a part. The Commission,
however, has permitted the Company to request that the Registration Statement be
declared effective on condition that the Company acknowledge full responsibility
for the adequacy and accuracy of the disclosures  contained in the  Registration
Statement and further acknowledge to

                                       14

<PAGE>



     the Commission that in the event the Commission  declares the  Registration
Statement effective, the Company recognizes that such Commission action does not
foreclose the Commission from taking any action with respect to the Registration
Statement and that the Company will not assert such a Commission  declaration or
order of effectiveness as a defense in any future proceeding that may be brought
by the  Commission.  The  Company  sent to the  Commission  the above  described
acknowledgments  and  requested  the  Commission  to  declare  the  Registration
Statement  of which  this  Prospectus  forms a part  effective.  In  reply,  the
Commission  declared the Registration  Statement effective on November 29, 1996.
Accordingly,  the  public  and  potential  offerees  should  be  aware  that the
Registration  Statement  of  which  this  Prospectus  forms a part  has not been
reviewed by the  Commission  or amended as a result of any  Commission  comments
made normally during such an Commission review. Generally,  Commission review of
filings such as the  Company's  Registration  Statement  incorporate  procedures
which serve to better protect potential investors by requiring full and complete
disclosure of all material facts.

                                 USE OF PROCEEDS


         If the  holders of the 13  Warrants  offered  hereby  elect to exercise
their   Warrants,   the  estimated  gross  proceeds  to  the  Company  would  be
approximately  $3,576,259.  The expenses of this  offering  are  estimated to be
approximately $23,565.00.

         Proceeds  from the exercise of Warrants  will be added to the Company's
working capital and will be used to fund the continued growth of the Company and
for general corporate purposes. There can be no assurance that any Warrants will
be exercised and that any proceeds will be received by the Company.

         All of the proceeds from the sale of Common Shares  offered hereby will
be received by the Selling Securityholders.  The Company will not receive any of
the proceeds from the sale of such Common Shares.


                            COMMON SHARE PRICE RANGE


         The Common Shares are traded on the Electronic Bulletin Board
of the National Association of Securities Dealers, Inc. under the
trading symbol "COAW".

         The  following  table  sets  forth the high and low bid  prices for the
Common  Shares  for the  period  which  commenced  June 19,  1995,  the date the
Company's  Common Shares were qualified for trading on the  Electronic  Bulletin
Board,  for the fiscal year end date,  June 30, 1995, and for the quarters ended
September 30, 1995, December 31, 1995, March 31, 1996, June 30, 1996,  September
30, 1996 and

                                       15

<PAGE>



December 31, 1996, based on transaction data as reported by NASD:

                                         Common Shares
Fiscal Year Ended                    High             Low
                                     ----             ---
June 30, 1995                       $  .375          $ .25
September 30, 1995                  $12.14           $ .97
December 31, 1995                   $ 6.55           $1.58
March 31, 1996                      $ 3.87           $2.49
June 30, 1996                       $ 4.75           $2.25
September 30, 1996                  $ 3.44           $3.31
December 31, 1996                   $ 1.62           $1.12
                                     -----

         The closing  bid  quotation  price of the Common  Shares on February 4,
1997 was $1.287.

     As of  February  4, 1997,  there  were 298  holders of record of the Common
Shares.  The  Company  believes  that there were  approximately  818  beneficial
shareholders of the Common Shares as of such date.

         The Company has paid no cash  dividends on its Common  Shares since its
inception.  Any  future  declaration  of cash  dividends  will  depend  upon the
Company's earnings, financial condition, capital requirements and other relevant
factors.  The Company does not intend to pay cash  dividends in the  foreseeable
future, but intends to retain its earnings, if any, for use in its business.

        SELLING SECURITYHOLDERS AND RELATIONSHIP BETWEEN THE COMPANY AND
                           THE SELLING SECURITYHOLDERS

     Because  the  Selling  Securityholders  may  offer  all or some part of the
Securities  pursuant to this  Prospectus  and because this offering is not being
underwritten  on a firm  commitment  basis,  no estimate  can be given as to the
amount of  securities  to be offered  for sale at any given time by the  Selling
Securityholders  upon termination of this offering.  See "Plan of Distribution."
To the extent legally required,  the specific amount of Securities to be sold by
the Selling  Securityholders  in connection with a particular  offer will be set
forth in an accompanying supplement to this Prospectus.

         The  following  table  sets  forth the  amount  and type of  Securities
offered by this Prospectus which are owned by such Selling Securityholders.


                                       16

<PAGE>



===============================================================================
                                 WARRANTS                       COMMON
                              (and Common Shares                SHARES
                                  issuable upon
                                 exercise ofsuch
                                 NAME Warrants)

  Affiliated Services, Inc.              1                       75,000

  Ocean Marketing Corp.                  1                       75,000

  Pyramid Holdings, Inc.                 1                       75,000

  Universal Solutions, Inc.              1                       75,000  

  Global Financial Group, Inc.           1                      238,441

  Scott Sieck                            1                      350,000

  BCR Media, Inc.                        1                      300,000

  Meridian Holdings, Inc.                1                      100,000

  Arden Brown                            3                      105,000

  Christie & Company                     1                       75,000

  Explorer Financial Services, Inc       1                      600,000

  Seatex AG(1)                           1                      300,000

  Wayne S. Herr                          0                       50,000

  Robert R. Herr                         0                       50,000

  Herr's Motor Express, Inc.             0                      150,000

  Charles B. Prater                      0                      500,000








===============================================================================
(1)      Seatex AG has purchased  200,000  shares of the total series of 400,000
         shares  of  the  Company's  10%   Convertible   Preferred   Stock  (the
         "Convertible  Shares").  The Company is  registering a total of 300,000
         common  shares  to cover the  conversions  of all  400,000  Convertible
         Shares in anticipation that Seatex AG, a Selling  Securityholder,  will
         purchase the remaining  authorized  200,000  Convertible  Shares in the
         near future.

                                       17

<PAGE>



         Based upon  information  provided  by the Selling  Securityholders  and
except  with  respect to the  200,000  Convertible  Shares yet to be placed with
Seatex  AG and  the  approximate  150,000  Common  Shares  being  registered  to
accommodate future conversions  thereof,  each Selling  Securityholder owns that
number of Common  Shares or  Warrants,  as  appropriate,  indicated in the table
above. The historical  relationship between the Selling  Securityholders and the
Company is described below.


                            DESCRIPTION OF SECURITIES

Common Stock

         The Company is authorized to issue  20,000,000  Common  Shares,  no par
value, of which  5,074,615  shares were issued and outstanding as of February 4,
1997.

     After  this  offering,  assuming  the  exercise  of  all  13  Warrants  and
conversion of all the Convertible Shares,  there will be 7,443,056 Common Shares
outstanding.


         Holders of Common  Shares are  entitled to  dividends  when,  as and if
declared by the Board of  Directors  out of funds  legally  available  therefor.
However,  the Company does not anticipate  paying dividends on its Common Shares
in the foreseeable  future, but intends to retain its earnings,  if any, for use
in its business.

         Holders of Common  Shares are  entitled to cast one vote for each share
held at all  stockholder  meetings for all  purposes,  including the election of
directors. The holders of a majority of the Common Shares issued and outstanding
and entitled to vote,constitute a quorum at all meetings of stockholders and the
vote of the  holders of a majority  of Common  Shares  present at such a meeting
will decide any question brought before each meeting, except for certain actions
such as amendments to the Company's  certificate  of  incorporation,  mergers or
dissolutions  which  require  the  vote  of the  holders  of a  majority  of the
outstanding Common Shares.

         Upon liquidation or dissolution,  the holder of each outstanding Common
Share will be  entitled to share  equally in the assets of the  Company  legally
available for  distribution to such  stockholder  after the payment of all debts
and other liabilities and after distribution to preferred  stockholders  legally
entitled thereto.

         No holder of Common Shares has a preemptive or preferential
right to purchase or subscribe for any part of any unissued or any
additional authorized stock or any securities of the Company
convertible into shares of its stock.  The outstanding Common

                                       18

<PAGE>



Shares are, and the shares offered hereby will be fully paid and nonassessable.

Warrants

         Ten (10) of the  Warrants  were  issued in  consideration  of  services
rendered to the Company during its fiscal year ending June 30, 1997, pursuant to
consulting   agreements   by  and   between   the   Company   and  the   Selling
Securityholders,  one (1) Warrant  pursuant to the terms of an  agreement by and
between the Company and a Selling  Securityholder,  dated  February 22, 1996 and
two (2) of the Warrants were issued to a Selling Securityholder for his services
rendered  to the Company in a  capital-raise  transaction;  the 750,000  Company
Common  Shares  are  being  registered  herein  pursuant  to  the  terms  of two
agreements,  dated February 29, 1996 and August 22, 1995,  respectively,  by and
between the Company and the Selling Securityholders.  For a complete description
of the  terms of these  Agreements,  reference  is made to  Exhibit  4(d) to the
Registration  Statement of which this  Prospectus  forms a part. See "Additional
Information" and  "Incorporation of Certain Documents by Reference."  Generally,
each Warrant  entitles the  registered  holder to purchase from the Company from
between 15,000 to 600,000  Common Shares at exercise  prices of between $.25 and
$7.50 per share during the period  commencing upon their respective grant dates,
and  continuing  for  the  twelve  month  period  following  the  filing  of the
Post-Effective  Amendment  No. 1 to the  Registration  Statement  of which  this
Prospectus  forms a part with respect to 11 of the  Warrants,  from November 28,
1996 through the last day of the thirty-six  (36) month period  beginning on the
filing of Post-Effective  Amendment No. 1 to the Registration Statement of which
this Prospectus forms a part for 1 Warrant,  and; the exerciseability of one (1)
Warrant is conditional and subject to certain requirements.

Convertible Shares

         The Company  authorized  the  issuance  of up to 400,000  shares of 10%
Convertible  Preferred  Stock,  par  value  $1.00 per  share  (the  "Convertible
Shares"),  in preparation of the placement of the Convertible Shares with Seatex
AG, a Swiss based  corporation,  pursuant to the exemption from the registration
requirements of the Securities Act of 1933, as amended, provided by Regulation S
promulgated  thereunder.  On  October  25,  1996,  Seatex AG  purchased  200,000
Convertible  Shares  which  are  convertible  commencing  December  5, 1996 into
Company  Common Shares in tranches of 25,000  shares at a conversion  rate based
upon the ratio of $1.00 (the par value of the Convertible  Shares) to the amount
equal to  seventy-five  (75%)  percent of the  average  closing bid price of the
Common Shares of the Company over the two (2) consecutive  trading days prior to
conversion.  No more than 50,000  Convertible Shares may be converted during any
seven day period. For example, if the average closing bid price of the Company's
Common Shares over the two (2)  consecutive  trading days prior to conversion is
$2.00, then 25,000

                                       19

<PAGE>



Convertible  Shares would be convertible into 16,666 Common Shares.  The Company
is  registering  150,000  Common  Shares to  accommodate  the  conversion of the
200,000  Convertible  Shares  already  placed  with  Seatex AG;  the  Company is
registering an additional 150,000 Common Shares to accommodate the conversion of
the remaining 200,000  Convertible Shares which it anticipates placing also with
Seatex AG in the near future.

Directors' Liability

         As  authorized  by  the  Colorado  Corporation  Law  (the  "CCL"),  the
Company's Articles of Incorporation (the "Company Certificate") provides that no
director or officer of the Company shall be personally  liable to the Company or
its stockholders for monetary damages for breach of fiduciary duty as a director
except in the event such director or officer is adjudged in the subject  action,
suit or  proceeding  to be  liable  for (i)  gross  negligence  (ii) or  willful
misconduct.  The  effect of the  provisions  in the  Company  Certificate  is to
eliminate the rights of the Company and its stockholders (through  stockholders'
derivative suits on behalf of the Company) to recover monetary damages against a
director for breach of the  fiduciary  duty of care as a director  except in the
situations  described  in clauses (i) and (ii) above.  This  provision  does not
limit nor  eliminate  the rights of the  Company or of any  stockholder  to seek
non-monetary relief such as an injunction or rescission in the event of a breach
of director's duty of care.

Transfer Agent and Registrar

         The transfer  agent and registrar for the Common Shares and Warrants is
United Stock Transfer, located at 13275 East Fremont
Place, Suite 302, Englewood, Colorado 80112.

                              PLAN OF DISTRIBUTION

The Company

         Thirteen  (13)  Warrants  were  issued by the  Company  to the  Selling
Securityholders  between  June 28, 1996 and  December  10,  1996,  respectively.
Between  15,000 and 600,000  Common  Shares are issuable by the Company upon the
exercise of each of the 13 Warrants for an aggregate of 2,068,441 Common Shares.
On October  25,  1996,  200,000  Convertible  Shares were sold by the Company to
Seatex AG and the Company is  registering  150,000  Common Shares to accommodate
the  conversions  anticipated  which may commence on December 5, 1996.  See "The
Convertible  Shares" above.  The Company is  registering  an additional  150,000
Common Shares to accommodate the future  conversions of the remaining and unsold
200,000  Convertible  Shares  which the Company  anticipates  placing  also with
Seatex AG in the near future. No persons have been engaged to solicit or will be
compensated for soliciting,  the exercise of the Warrants,  or the conversion of
the Convertible Shares.

                                       20

<PAGE>




The Selling Securityholders

         Any  or all of  the  Securities  may be  sold  from  time  to  time  to
purchasers directly by the Selling Securityholders.  Alternatively,  the Selling
Securityholders may from time to time offer the Securities through underwriters,
dealers  or agents  who may  receive  compensation  in the form of  underwriting
discounts,  concessions or commissions from the Selling  Securityholders  and/or
the  purchasers  of  Securities  for whom they may act as  agents.  The  Selling
Securityholders and any such underwriters, dealers or agents that participate in
the  distribution of Securities may be deemed to be underwriters  under the Act,
and  any  profit  on the  sale of the  Securities  by  them  and any  discounts,
commissions  or  concessions  received by them may be deemed to be  underwriting
discounts and commissions under the Act. The Securities may be sold from time to
time in one or  more  transactions  at a  fixed  offering  price,  which  may be
changed,  or at varying  prices  determined at the time of sale or at negotiated
prices.  The  distribution of securities by the Selling  Securityholders  may be
effected in one or more transactions that may take place on the over-the-counter
market,  including  ordinary  broker's  transactions,   at  privately-negotiated
prices. Usual and customary or specifically negotiated brokerage fees, discounts
and  commissions may be paid by the Selling  Securityholders  in connection with
such sales of securities.

         At the time a particular  offer of  Securities  is made,  to the extent
required,  a supplement to this Prospectus will be distributed (or, if required,
a  post-effective   amendment  to  the  Registration  Statement  of  which  this
Prospectus  is a part  will be  filed)  which  will  identify  and set forth the
aggregate  amount of  Securities  being  offered and the terms of the  offering,
including the name or names of any underwriters, dealers or agents, the purchase
price  paid  by any  underwriter  for  Securities  purchased  from  the  Selling
Securityholders,   any  discounts,  commissions  and  other  items  constituting
compensation  from  the  Selling  Securityholders  and/or  the  Company  and any
discounts,  commissions or concessions allowed or disallowed or paid to dealers,
including the proposed selling price to the public. In addition, an underwritten
offering  will  require  clearance  by the National  Association  of  Securities
Dealers of the  underwriter's  compensation  arrangements.  The Company will not
receive any of the proceeds from the sale by the Selling  Securityholders of the
Securities  offered  hereby.  All of the filing fees and or the expenses of this
Registration Statement will be borne in full by the Company, other than any fees
or expenses of counsel to the Selling  Securityholders  and  underwriting  fees,
discounts and commissions relating to this offering.

         Under  applicable  rules and  regulations  under the Exchange  Act, any
person engaged in a distribution of the Securities may not simultaneously engage
in market making  activities  with respect to the Securities for a period of two
business days prior to the

                                       21

<PAGE>



commencement  of  such  distribution.  In  addition  and  without  limiting  the
foregoing,  the Selling Securityholders will be subject to applicable provisions
of the Exchange Act and the rules and regulations thereunder,  including without
limitation  Rules  10b-6 and  10b-7,  which  provisions  may limit the timing of
purchases and sales of the Securities by the Selling Securityholders.

         In order to comply with certain states' securities laws, if applicable,
the  Securities  will be sold in such  jurisdiction  only through  registered or
licensed  brokers or dealers.  In certain  states the Securities may not be sold
unless the Securities  have been registered or qualified for sale in such state,
or unless an exemption from  registration or  qualification  is available and is
obtained.


                                 LEGAL OPINIONS

         The  legality  of the  Warrants  and the Common  Shares  issuable  upon
exercise of the Warrants has been passed upon for the Company by Joseph J.
Tomasek, Esq., Somerville, New Jersey.

                                     EXPERTS

         The financial  statements  incorporated in this Prospectus by reference
from the  Company's  Annual  Report on Form  10-KSB  for the year ended June 30,
1996, as amended by the Company's Form 10-KSB/A and Form  10-KSB/A-2,  have been
audited by  Rosenberg  Rich Baker  Berman & Company,  independent  auditors,  as
stated in their reports,  which are incorporated  hereby by reference,  and have
been so  incorporated in reliance upon the reports of such firm given upon their
authority as experts in accounting and auditing.


                                       22

<PAGE>

         No dealer, salesman or any other person has been authorized to give any
information  or to make an  representation  other than those  contained  in this
Prospectus,  and, if given or made, such information or representations must not
be relied upon as having been authorized by the Company or the Underwriter. This
Prospectus does not constitute an offer to sell or a solicitation or an offer to
buy, by any person in any  jurisdiction  in which it is unlawful for such person
to make such offer or solicitation.  Neither the delivery of this Prospectus nor
any offer,  solicitation or sale made hereunder shall,  under any circumstances,
create any  implication  that the  information  herein is correct as of any time
subsequent to the date of this Prospectus.


       TABLE OF CONTENTS
                                  Page

Available Information ............   4
Incorporation of Certain Documents
  by Reference....................   4
Prospectus Summary................   7
Risk Factors......................  10
Use of Proceeds...................  15
Common Share Price Range..........  15
Selling Securityholders and
  Relationship between the
  Company and the Selling
  Securityholders.................. 16
Description of Securities.......... 18
Plan of Distribution............... 20
Legal Opinions..................... 22
Experts............................ 22


                              CONTINENTAL AMERICAN
                              TRANSPORTATION, INC.

2,068,441  Common Shares issuable
           Upon Exercise of 16 Common

                               P R O S P E C T U S



                                February 6, 1997

                                       23



<PAGE>




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