BRITESMILE INC
10QSB, 1999-11-12
MISCELLANEOUS ELECTRICAL MACHINERY, EQUIPMENT & SUPPLIES
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<PAGE>

                     U.S. SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   FORM 10-QSB

(Mark One)

[X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
     ACT OF 1934 FOR THE QUARTER ENDED SEPTEMBER 30, 1999

[ ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
     EXCHANGE ACT OF 1934 FOR TRANSITION PERIOD FROM        TO        .

Commission file number 1-11064


                                BRITESMILE, INC.
                -------------------------------------------------
        (Exact name of small business issuer as specified in its charter)


           UTAH                                              87-0410364
   ----------------------                                 ---------------
 (State or other jurisdiction                               (IRS Employer
 of Incorporation or Organization)                       Identification No.)


                              490 North Wiget Lane
                         Walnut Creek, California 94598
                       ---------------------------------------
             (Address of principal executive offices with Zip Code)


                                    (925) 941-6260
                                  -------------------
                           (Issuer's telephone number)

                -----------------------------------------------
               (Former name, former address and former fiscal year,
                         if changed since last report)

Check  whether the issuer (1) filed all reports  required to be filed by Section
13 or 15(d) of the  Exchange  Act during the past 12 months (or for such shorter
period that the registrant was required to file such reports),  and (2) has been
subject to such filing requirements for the past 90 days. Yes [X] No [ ]

The  number  of  shares  of common  stock of the  Registrant  outstanding  as of
September 30, 1999 was 18,824,516.


<PAGE>


                                TABLE OF CONTENTS


                                                                        PAGE NO.
                                                                        --------
PART I - FINANCIAL INFORMATION

     Item 1 - Financial Statements

                Condensed Consolidated Balance Sheets as of
                September 30, 1999 and March 31, 1999                          3

                Condensed Consolidated Statements of Operations for the
                Three and Six Months Ended September 30, 1999 and 1998         5

                Condensed Consolidated Statements of Cash Flows for the
                Six Months Ended September 30, 1999 and 1998                   6

                Notes to Condensed Consolidated Financial Statements           7

           Item 2 - Management's Discussion and Analysis of Financial
                Condition and Results of Operations                            8

PART II - OTHER INFORMATION

     Item 1 - Legal Proceedings                                               14

     Item 2 - Changes in Securities                                           14

     Item 4 - Submission of Matters to a Vote of
              Security Holders                                                14

     Item 5 - Other Information                                               15

     Item 6 - Exhibits and Reports on Form 8-K                                15

SIGNATURES                                                                    16

EXHIBITS                                                                      17


                                        2
<PAGE>


ITEM I.  FINANCIAL STATEMENTS

                        BRITESMILE, INC. AND SUBSIDIARIES
                      CONDENSED CONSOLIDATED BALANCE SHEETS
                                 (in thousands)

                                     Assets


<TABLE>
<CAPTION>
                                                         September 30, 1999               March 31, 1999
                                                         ------------------               --------------
                                                            (Unaudited)
Current assets:
<S>                                                             <C>                          <C>
      Cash and cash equivalents                                  $ 9,060                      $ 6,200
      Accounts receivable, net of
        allowance for doubtful accounts of $51 and
        $273,respectively                                            117                           75
      Inventories                                                     62                           16
      Prepaid expenses and deposits                                  711                          329
      Assets held for sale                                                                      1,250
                                                                 -------                     --------

                     Total current assets                          9,950                        7,870
                                                                 -------                     --------
Property and equipment, net                                        7,157                        2,522
Other assets                                                         186                           40
                                                                 -------                     --------
                     Total assets                                $17,293                      $10,432
                                                                ========                     ========
</TABLE>





















    THE ACCOMPANYING NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS ARE
         AN INTEGRAL PART OF THESE CONDENSED CONSOLIDATED BALANCE SHEETS


                                        3
<PAGE>



                        BRITESMILE, INC. AND SUBSIDIARIES
                      CONDENSED CONSOLIDATED BALANCE SHEETS
                                 (in thousands)

                      Liabilities and Stockholders' Equity



<TABLE>
<CAPTION>
                                                            September 30, 1999            March 31, 1999
                                                            ------------------            --------------
                                                               (Unaudited)
<S>                                                             <C>                          <C>
Current liabilities:                                            $    60                      $     69
      Notes payable                                                1,776                        2,032
      Accounts payable                                             3,161                        1,474
      Accrued liabilities
      Mortgage obligations and other debt                             --                          797
                                                                --------                     --------
           Total current liabilities                               4,997                        4,372
                                                                --------                     --------
Stockholders' equity:
      Common stock, $.001 par value,
      50,000,000 shares Authorized
      and 18,824,516 and 17,137,854
      shares outstanding, respectively                                19                           17
      Additional paid-in capital                                  44,477                       27,821
      Accumulated deficit                                        (32,200)                     (21,778)
                                                                --------                     --------
           Total stockholders' equity                             12,296                        6,060
                                                                --------                     --------
           Total liabilities and                                $ 17,293                     $ 10,432
           stockholders' equity                                 ========                     ========
</TABLE>












    THE ACCOMPANYING NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS ARE
         AN INTEGRAL PART OF THESE CONDENSED CONSOLIDATED BALANCE SHEETS


                                        4
<PAGE>



                        BRITESMILE, INC. AND SUBSIDIARIES
                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                      (in thousands, except per share data)

<TABLE>
<CAPTION>
                                   Six Months ended           Three Months ended
                                     September 30,               September 30,
                                   ------------------         -------------------
                                    1999         1998            1999        1998
                                   --------   -------         -------     -------
                                       Unaudited                   Unaudited

<S>                                <C>        <C>             <C>         <C>
Revenues:
Whitening fees, net                $  2,318   $    --         $ 1,444     $    --
Product Sales, net                       27       501              27         141
                                   --------   -------         -------     -------
  Total sales, net                    2,345       501           1,471         141
                                   --------   -------         -------     -------

Cost of sales:
  Whitening center expenses           2,130        --           1,277          --
  Product sales                          10       423              10          41
  Inventory write-downs                  --       418              --          64
                                   --------   --------        --------    -------
      Total cost of sales             2,140       841           1,287         205
                                   --------   --------        --------    -------
Gross margin                            205      (340)            184         (64)
                                   --------   --------        --------    -------
Operating Costs and Expenses:

  Selling and administrative          9,571     1,140           6,243         790
  Research and development              946     1,397             655         628
  Termination benefits, impairment
  charges and write-down of assets      300     2,709             300       1,972
                                   --------   --------        --------   --------

Total Operating Costs and Expenses   10,817     5,246           7,198       3,390
                                   --------   --------        --------    -------
Loss From Operations                (10,612)   (5,586)         (7,014)     (3,454)

Interest income and other, net          190        32             119          15
                                   --------   --------        --------    -------
Loss before income tax provision    (10,422)   (5,554)         (6,895)     (3,439)
Income tax provision                     --        --              --          --
                                   --------   -------         --------    -------
Net loss                         $  (10,422) $ (5,554)    $    (6,895)  $  (3,439)
                                   ========   ========        =======     =======

Basic and Diluted Net Loss
  Per Share                      $     (.58) $   (.76)    $      (.37)  $    (.45)
                                   ========   ========        ========    =======

Weighted Average Shares -
  Basic and Diluted                  18,032     7,329           18,627      7,683
                                   ========   ========        ========    =======
</TABLE>


      THE ACCOMPANYING NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
         ARE AN INTEGRAL PART OF THESE CONDENSED CONSOLIDATED STATEMENTS


                                        5
<PAGE>

                        BRITESMILE, INC. AND SUBSIDIARIES
            UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                 (in thousands)

<TABLE>
<CAPTION>
                                                              Six months ended
                                                                September 30,
                                                            ------------------
                                                               1999       1998
                                                            --------  --------
                                                                (Unaudited)

Cash Flows From Operating Activities:

<S>                                                         <C>        <C>
Net loss                                                    $(10,422)  $(5,554)
Adjustments to reconcile net loss to net cash
used in operating activities:
    Depreciation and amortization                                402          71
    Termination benefits, impairment charges and
      write-down of assets                                       300       2,157
    Cost recognized for issuance of stock and
       stock options                                           1,063          --
    Changes in current assets and liabilities:
       Accounts receivable, inventory and prepaid expenses      (310)        171
       Accounts payable and accrued liabilities                1,655        (433)
    Other                                                        (67)        107
                                                            --------   ---------
Net cash used in operating activities                         (7,379)     (3,481)
                                                            --------   ---------
Cash Flows from Investing Activities:

  Additions to property and equipment                         (5,561)        (57)
  Net proceeds from sale of assets                             1,250         145
  Other                                                           --          (9)
                                                            --------   ---------
Net cash provided by (used in) investing activities           (4,311)         79
                                                            --------   ---------
Cash Flows From Financing Activities:

  Principle payments on borrowings                              (806)       (226)
  Proceeds from sale of common stock and
  exercise of stock options                                   15,356       5,030
                                                            --------   ---------
Net cash provided by financing activities                     14,550       4,804
                                                            --------   ---------
Net increase in cash and cash equivalents                      2,860       1,402
Cash and cash equivalents at beginning of the period           6,200         503
                                                            --------   ---------
Cash and cash equivalents at end of the period              $  9,060   $   1,905
                                                            ========   =========
</TABLE>


                                        6

<PAGE>


      THE ACCOMPANYING NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
         ARE AN INTEGRAL PART OF THESE CONDENSED CONSOLIDATED STATEMENTS
                        BRITESMILE, INC. AND SUBSIDIARIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                   (Unaudited)


1.   ACCOUNTING POLICIES

Basis of Presentation
- -----------------------

The unaudited, condensed consolidated financial statements of BriteSmile, Inc.
(the "Company") as of September 30, 1999 and for the three and six month periods
ended  September  30,  1999 and 1998  have  been  prepared  in  accordance  with
generally accepted accounting  principles for interim financial  information and
in accordance with the instructions to Form 10-QSB and rules  promulgated by the
Securities  and  Exchange  Commission.  The  consolidated  financial  statements
include the accounts of the Company, its subsidiaries, and entities in which the
Company has a controlling  financial  interest.  All  intercompany  balances and
transactions  have been  eliminated in  consolidation.  Certain  information and
footnote  disclosures  normally  included in  financial  statements  prepared in
accordance with generally accepted accounting  principles have been condensed or
omitted  pursuant to such rules and  regulations.  In the opinion of management,
all adjustments  considered  necessary to present fairly the financial position,
results of operations  and cash flows of the Company,  have been  included.  The
results of operations for the periods  presented are not necessarily  indicative
of the results for the respective complete years. For further information, refer
to the consolidated  financial  statements and the notes thereto included in the
Company's Annual Report on Form 10-KSB for the year ended March 31, 1999.

Earnings Per Share
- --------------------

Earnings per share is computed based on the weighted average number of shares of
common stock and common stock equivalent shares outstanding during each period.
Because the Company  reported a net loss for each of the periods ended September
30,1999  and  1998,  all  common  stock  equivalents  are   anti-dilutive   and,
accordingly,  have been excluded from the earnings per share computations.  As a
result, the numerator or net loss and the denominator or weighted average number
of common  shares are the same for both  basic and  diluted  earnings  per share
computations.

Subsequent Event
- ------------------

On October 29, 1999, LCO Investments Limited ("LCO"), the principal  shareholder
of the Company,  exercised options to purchase  1,173,334 shares of common stock
of the Company,  resulting in proceeds of $5,280,003 to the Company. The Company
granted the options to LCO in April 1996 and May 1997 in connection with private
placements of the Company's common stock.


                                        7
<PAGE>


ITEM 2.    MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
           RESULTS OF OPERATIONS

THIS  QUARTERLY  REPORT ON FORM  10-QSB  CONTAINS,  IN  ADDITION  TO  HISTORICAL
INFORMATION,  FORWARD-LOOKING  STATEMENTS  THAT  INVOLVE  SUBSTANTIAL  RISKS AND
UNCERTAINTIES.  THE COMPANY'S  ACTUAL RESULTS COULD DIFFER  MATERIALLY  FROM THE
RESULTS  ANTICIPATED  BY  THE  COMPANY  AND  DISCUSSED  IN  THE  FORWARD-LOOKING
STATEMENTS.  FACTORS  THAT COULD CAUSE OR  CONTRIBUTE  TO SUCH  DIFFERENCES  ARE
DISCUSSED BELOW IN THE SECTION ENTITLED "FORWARD-LOOKING STATEMENTS."

RESULTS OF OPERATIONS

In  February  1999,  and in  connection  with  the  Company's  shift in focus to
providing   dental   whitening   services,   the   Company   introduced   a  new
Light-Activated Teeth Whitening System (the "LATW", patents  pending), including
its new whitening  device,  the  BriteSmile  2000,  new  whitening  gel, and new
whitening  process.  The LATW was introduced in Walnut Creek,  California at the
Company's  first retail salon setting known as a BriteSmile  Professional  Teeth
Whitening Center (a "Center").
In March 1999
the Company opened its first BriteSmile Professional Teeth Whitening Associated
Center ("Associated Center") in Louisville, Kentucky. Unlike the stand-alone
Centers, the Associated Centers are located in established cosmetic
Dentistry  facilities.  All Centers and  Associated  Centers are  professionally
operated by licensed dentists and offer the Company's newest technology.


During the six months ended  September 30, 1999,  the Company  continued to open
Centers and  Associated  Centers.  As of September  30, 1999,  the Company had 6
Centers and 12 Associated Centers in operation.

The following are  explanations of significant  period to period changes for the
three and six months ended September 30, 1999 and 1998.

Net Sales
- -----------

Sales for the three months ended September 30, 1999 totaled $1,471,  compared to
$141 for the three months ended September 30, 1998,  representing an increase of
$1,330. Sales for the six months ended September 30, 1999 were $2,345,  compared
to $501 for the six months ended September 30, 1998, an increase of $1,844. As a
result of the Company's  discontinuation  of laser-based teeth whitening devices
and related chemical products during fiscal 1999, there were no sales during the
three and six months ended September 30, 1999 of these former product lines. All
consolidated  revenues for the three and six months ended September 30,1999 were
derived from teeth  whitening  fees and the sale of related  merchandise.  Teeth
whitening  fees are  expected  to increase  during the next  twelve  months as a
result of the planned opening of additional Centers and Associated Centers,  and
increased consumer awareness of BriteSmile teeth whitening services. The Company
plans to place  approximately  500 BriteSmile  whitening  devices in Centers and
Associated  Centers  within  North  America  by the  close of  fiscal  2000.  At
September  30 ,1999  the  Company  was  operating  approximately  70  BriteSmile
whitening  devices  within  North  America,  nearly all of which were  placed in
operation during the six months ended September 30, 1999.

                                        8
<PAGE>



Cost of Sales
- ---------------

Cost of sales, exclusive of inventory write-downs, for the three months ended
September 30, 1999 was 87% of net sales as compared to 100% for the three months
ended  September  30,  1998,  reflecting  low  operating  levels at newly opened
Centers  during the six months  ended  September  30,  1999 as  compared to zero
margin on sales of  discontinued  product  lines  during the same  period in the
prior year.  Cost of sales,  exclusive  of  inventory  write-downs,  for the six
months ended  September 30, 1999  increased to 91% of net sales from 84% for the
six months ended  September 30, 1998,  also  reflecting low operating  levels at
newly  opened  Centers in the  current  year as  compared  to margins  earned on
discontinued product lines in the prior year.

Selling & Administrative Expenses
- -----------------------------------

Selling and  administrative  expenses for the three months ended  September  30,
1999  increased  to $6,243 from $790 for the three months  ended  September  30,
1998, or $5,453.  The increase was due to the  introduction and operation of the
Centers and Associated Centers in the current fiscal year, and costs incurred to
open future centers. Included in the selling and administrative expenses for the
three months ended  September 30, 1999 were $2,989 of  advertising,  promotional
and call center costs directed to increase  consumer  awareness and sales of the
whitening service. In addition,  $1,889 of professional service costs related to
selling and  administrative  activities  were  incurred  during the three months
ended September 30, 1999,  including  expenses in the areas of public relations,
executing   Center  and  Associated   Center   agreements,   executing   leases,
intellectual  property,  legal fees, and general corporate matters.  Included in
professional  service costs is a charge for $919 related to call options written
by a principal shareholder to a marketing consultant of the Company. The balance
of the  selling  and  administrative  expenses  are  principally  administrative
salaries, travel, depreciation and occupancy costs.

Selling and administrative  expenses for the six months ended September 30, 1999
increased  $8,431,  to $9,571 from $1,140 for the six months ended September 30,
1998.  Included in the current year selling and  administrative  costs of $9,571
are $4,762 of advertising and call center costs,  $2,421 of  administrative  and
selling  professional  services  (including  the charge for call options of $919
discussed above), and $1,350 of selling and administrative employee salaries and
benefits.

Management expects selling and administrative costs, principally advertising and
salaries,  to be leveraged more efficiently as sales from Centers and Associated
Centers increase in the future.  During the six months ended September 30, 1999,
the Company  began  operating  nearly 70 LATW Systems in Centers and  Associated
Centers.  The Company plans to operate over 500 LATW Systems in North America by
the end of the current fiscal year. It is anticipated that many of these Systems
will be located in Associated Centers where  professional  selling activities of
the  dentists  supplement  the  Company's  advertising  expenditures  to achieve
greater efficiencies in advertising.

Research and Development Expenses
- ---------------------------------

Research and development  expenses for the three months ended September 30, 1999
were $655 as compared to $628 for the three  months  ended  September  30, 1998.
This increase is primarily the result of the  development  of the mobile version
of the  BriteSmile  LATW System and  keycard,  which will be used in  Associated

                                        9
<PAGE>

Centers.  The mobile version can be installed  more quickly and provides  needed
flexibility  and mobility in dental offices.  Research and development  expenses
for the six months ended  September  30, 1999 were $946,  compared to $1,397 for
the six months  ended  September  30,  1998.  Costs  incurred  in the prior year
reflect a portion of the research and development of the BriteSmile 2000 device,
while the current year reflects the development of the mobile version  discussed
above.

Termination Benefits, Impairment Charges and Write-Down of Assets
- -----------------------------------------------------------------

During the three month period ending  September 30, 1999, the Company recorded a
charge of related to the relocation of its corporate office from Pennsylvania to
California.  These costs consist  principally of lease termination  accruals and
employee severance.

Income Taxes
- --------------

Due to its  operating  loss,  the Company  had no income tax expense  during the
three  months  ending  September  30, 1999 or 1998.  Furthermore,  no income tax
benefit was  recognized  due to the  uncertainty  associated  with the Company's
ability to realize its deferred tax assets, comprised primarily of net operating
loss carryforwards.

Net Loss
- -------------------

The Company incurred net losses of $6,895 and $3,439 for the three month periods
ending September 30, 1999 and 1998, respectively.  The increase of $3,456 in net
loss is primarily the result of increased  selling and  administrative  expenses
related to the introduction and operation of Centers and Associated Centers.


LIQUIDITY AND CAPITAL RESOURCES

The Company's  financing  activities  resulted in an increase in cash of $14,550
during the six months ended  September 30, 1999, due  principally to the $15,000
of equity capital raised in June 1999. This increase was partially offset by the
$7,379 of cash used in operating activities and $4,311 of cash used in investing
activities, resulting in a net increase in cash of $2,860 during
the six months  ended  September  30,  1999.  The  increase in capital  spending
represents  investments in leasehold  improvements and equipment for New Centers
and Associated Centers.  The cash operating losses are principally  attributable
to increased selling and administrative activities associated with operating and
expanding the business.

In this  section,  the term  "Current  Ratio" means  current  assets  divided by
current  liabilities.  "Working  Capital"  means  current  assets  less  current
liabilities.

The Company's  Current Ratio and Working Capital at September 30, 1999 and March
31, 1999 were as follows:

                                  September 30, 1999       March 31, 1999
                                  -----------------        --------------
           Current Ratio                      1.99                    1.80
           Working Capital                  $4,953                  $3,498

                                        10
<PAGE>


In April 1999,  the Company  sold the  building  and land  formerly  used as its
corporate  headquarters  in Salt Lake City, Utah and classified as held for sale
in the March 31, 1999  consolidated  balance  sheet.  The $1,250 of net proceeds
from the sale were used primarily to repay outstanding mortgages on the property
that totaled $797.

In June 1999, the Company completed a private placement of 1,356 shares of its
common stock for total investment proceeds of $15,000.  The Company plans to use
the  proceeds to fund  current  operations  and to open and  operate  additional
Centers and Associated  Centers.  On October 29, 1999,  the Company's  principal
shareholder  exercised options to purchase 1,173 shares of Company common stock,
resulting in proceeds to the Company of $5,280.  The Company granted the options
in  April  1996  and May  1997 in  connection  with  private  placements  of the
Company's common stock.

The Company is in the early stages of opening Centers and Associated Centers. As
of  September  30,  1999 the  Company  has  opened 6 Centers  and 12  Associated
Centers.  The Company expects to open additional  Centers and Associated Centers
by the end of fiscal  2000.  The  Company's  opening  of  additional  centers is
contingent  upon  several  factors,   including  available  cash  resources  and
acceptance by the consumer of the Company's service.  Currently, the Centers and
Associated  Centers which are open are operating at a loss. The Company  expects
that operating  losses at the Centers will continue through much of fiscal 2000.
The Company expects capital  expenditures  to be  approximately  $17,500 for its
fiscal  year  ending  March 31,  2000.  This  increase  of $7,500  reflects  the
increased  roll-out of the  BriteSmile  2000 unit to the  Associated  Centers in
addition to increased  buildout cost of Center  locations.  The Company believes
that cash on hand at September 30, 1999,  cash received in October 1999 from the
exercise  of  options  by LCO  Investments  Limited,  cash  flows  derived  from
whitening  fees,  and  cash  sought  through  additional  financings  should  be
sufficient  to fund the  operations  of the existing  centers and the  Company's
expansion  plans. As indicated  above,  the Company has a stated plan of opening
Centers and Associated Centers;  however,  the Company will only be able to meet
its anticipated growth plans to the extent it has sufficient available cash, and
it is likely that  additional  funding  sources will be needed.  There can be no
assurance that such funding sources will be available to the Company.

Inflation
- ---------

Most of the  Company's  products are  purchased in finished form and packaged by
the supplier or at the Company's  headquarters.  The Company  anticipates  usual
inflationary  increases in the price of its products and does not intend to pass
these increases along to its customers, primarily as a result of other operating
efficiencies gained through changing the sourcing of certain of its products. In
general,  the Company does not believe that inflation has had a material  effect
on its  result  of  operations.  However,  there  can be no  assurance  that the
Company's business will not be affected by inflation in the future.

YEAR 2000
- ---------


Many computer systems  experience  problems handling dates beyond the year 1999.
This is referred to widely as the "Year 2000" issue.  Some computer  programs or
computer  hardware may  recognize a date using "00" as the year 1900 rather than
the year 2000. This could result in a system failure or miscalculations  causing
disruption of operations,  including,  among other things, a temporary inability
to  conduct  normal  business  activities,  including  processing  transactions,
sending invoices, and remitting payments.

                                        11

<PAGE>


Based on assessments, the Company has replaced or is in the process of modifying
or replacing  portions of its  software and hardware so that those  systems will
properly utilize dates beyond December 31, 1999. The Company presently  believes
that with  modifications  or  replacements  of  existing  software  and  certain
hardware,  the Year 2000 Issue can be mitigated.  However, if such modifications
and replacements are not made, or are not completed timely,  the Year 2000 Issue
could have a material impact on the operations of the Company.

The Company's  plan to resolve the Year 2000 Issue  involves the following  four
phases: assessment,  remediation, testing and implementation. As a result of the
Company's  focus on the  BriteSmile  2000  system and  elimination  of  previous
business lines, much of the hardware and software currently  installed or in the
process of being installed at Company  locations is new and is already Year 2000
compliant. The two major internal systems the Company uses include the financial
system and the call tracking,  scheduling,  and client payment  system.  Both of
these systems have been assessed as Year 2000 compliant. The Company has tested
both of these system for Year 2000  compliance and determined that both are Year
2000  compliant.  Preparation  of the  Company's  older  personal  computers and
servers to become  Year 2000  compliant  is nearly  complete.  The  Company  has
assessed  and tested its office  equipment,  including  telephone  systems,  and
expects  all systems  will  operate  properly in the Year 2000.  A review of the
BriteSmile 2000 device indicates that this  significant  Company product is Year
2000 compliant.

In addition, the Company has gathered information about the Year 2000 compliance
status of its significant  suppliers and continues to monitor their  compliance.
The Company has  questioned  its  significant  suppliers,  including  its banks,
merchant service providers,  insurance carriers, key vendors and subcontractors,
regarding  their Year 2000  readiness.  To date the  Company is not aware of any
external agent with a Year 2000 issue that would materially impact the Company's
results of operations, liquidity, or its capital resources. However, the Company
has no means of ensuring that such third party suppliers and agents will be Year
2000  ready.  The  inability  of  external  agents to  complete  their Year 2000
resolution process in a timely fashion could materially and adversely affect the
Company.

The Company has used  external  and  internal  resources  to test and  implement
software and operating equipment for Year 2000 modifications. Due to the limited
number  of older  systems  still in use by the  Company,  the cost of Year  2000
compliance has not been material,  nor is it expected to be material to complete
the remaining tasks.

Management  of the  Company  believes  it has an  effective  program in place to
resolve the Year 2000 issue in a timely manner.  As noted above, the Company has
not completed all necessary  phases of its Year 2000 program.  In the event that
the Company  does not  complete any  additional  phases,  and one or more of the
Company's or key vendors'  critical  systems is defective in the year 2000,  the
Company may experience  difficulties or be unable to process customer  telephone
inquiries, collect and process payments for whitening procedures performed, make
payments to employees and vendors, and generally process recurring transactions.
In  addition,  disruptions  in the economy  generally  resulting  from Year 2000
issues could also materially adversely affect the Company.

The  Company has  contingency  plans for certain  critical  applications  and is
working on contingency plans for less critical  applications.  These contingency
plans principally involve manual workarounds.


                                        12
<PAGE>


FORWARD-LOOKING STATEMENTS

The  statements  contained  in this  Report that are not purely  historical  are
"forward-looking  statements"  within  the  meaning  of the  Private  Securities
Litigation  Reform Act of 1995 and Section 21E of the  Securities  Exchange Act.
These  statements  relate  to  the  Company's   expectations,   hopes,  beliefs,
anticipations, commitments, intentions and strategies regarding the future. They
may be identified by the use of words or phrases such as "believes,"  "expects,"
"anticipates,"  "should,"  "plans,"  "estimates," and "potential," among others.
Forward-looking statements include, but are not limited to, statements contained
in  Management's  Discussion and Analysis of Financial  Condition and Results of
Operations  regarding the Company's financial  performance,  revenue and expense
levels in the future and the  sufficiency of its existing  assets to fund future
operations and capital  spending needs.  Actual results could differ  materially
from  the  anticipated   results  or  other   expectations   expressed  in  such
forward-looking  statements.  The  Company  believes  that many of the risks set
forth here and in the  Company's  SEC filings are part of doing  business in the
industry in which the Company  operates  and competes and will likely be present
in all periods reported. The forward-looking statements contained in this Report
are made as of the date of this Report and the Company  assumes no obligation to
update them or to update the reasons why actual  results could differ from those
projected  in  such   forward-looking   statements.   Among  others,  risks  and
uncertainties that may affect the business,  financial  condition,  performance,
development, and results of operations of the Company include:

  .    government  regulation  of the  Company's  products  and teeth  whitening
       procedures,  including:  (i)  current  restrictions  or  controls  on the
       practice of dentistry by general business corporations,  and (ii) future,
       unknown enactments or interpretations of current regulations which could,
       in  the  future,   affect  the   Company's   operational   structure  and
       relationships with licensed dentists.

  .    failure of the Company to generate, sustain or manage growth, including
       failure to develop new products and expand Center and Associated Center
       locations;

  .    the loss of product market share to competitors and/or development of new
       or superior technologies by competitors;

  .    ongoing operating losses associated with the Company's abandonment of its
       industrial laser product line and laser-based teeth whitening
       technologies, in favor of development of new, light-activated teeth
       whitening technologies;

  .    failure of the Company to secure additional financing to complete its
       aggressive plan for the roll-out of a broad base of teeth whitening
       centers nationwide;

  .    unproven  market for the  Company's  new  whitening  products,  whitening
       process,  and "whitening  center" and "associated  center"  concepts,  in
       light of competition from traditional  take-home  whitening  products and
       bleaching tray methods.

  .    lack of diversity of products.


                                        13
<PAGE>


PART II - OTHER INFORMATION

ITEM 1.   LEGAL PROCEEDINGS.

There  are  no  new  legal  proceedings  involving  the  Company  or  any of its
directors, officers or affiliates, nor any material developments with respect to
pending legal proceedings, which are required to be discussed in this Report.

ITEM 2.   CHANGES IN SECURITIES.

On or about July 15, 1999, the Company issued 5,000 shares of restricted  common
stock valued at $50,000 to an  individual in partial  consideration  for certain
toll-free  number  rights used in  connection  with the  Company's  Call Center.
Effective  August  12,  1999,  the  Company  issued a total of 18,000  shares of
restricted  common  stock  having a market  value  of  $186,750  to a group of 9
individuals, in consideration for certain marketing rights used in the Company's
advertising  programs.  Both the July and August  stock  issuances  were made in
private  transactions,   exempt  from  the  registration   requirements  of  the
Securities  Act of 1933  pursuant  to  Section  4(2) of the  Act  and  Rule  506
promulgated by the Securities and Exchange  Commission  thereunder.  Each person
acquired  Company  stock  for  investment  purposes  only,  with  no  intent  to
distribute  the  shares.  Certificates  representing  the shares are  subject to
standard  restrictive legends with respect to transfer or resale. All recipients
received  or had  meaningful  access  to all  Company  reports  filed  with  the
Commission pursuant to the Securities Exchange Act of 1934.

ITEM 4.   SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

At the Company's  Annual  Meeting of  Shareholders  held on August 25, 1999, the
shareholders of the Company voted on the following three proposals:

           Proposal 1 - To elect the following eight directors, each to serve
           until  the next  annual  meeting  of  shareholders  and until his
           successor is elected and shall have qualified: Anthony M. Pilaro,
           John L. Reed,  Richard V.  Trefz,  Peter  Schechter,  Jennifer A.
           Scott,  Linda  S.  Oubre,  R.  Eric  Montgomery,   and  Bruce  V.
           Wainright, D.D.S.

           Proposal 2 - To ratify  and  approve an  amendment  to the  Company's
           Revised 1997 Stock Option and Incentive Plan. The amendment increases
           the  aggregate  number  of  shares  of  common  stock of the  Company
           available  for  issuance  under  the Plan  from  2,000,000  shares to
           4,000,000 shares.

           Proposal 3 - To approve the Board of Directors'  selection of Ernst &
Young LLP as the Company's independent auditors.

Voting results were as follows:

                           For              Against    Abstain
Proposal 1:
   Mr. Pilaro              16,974,600       85,308     0
   Mr. Reed                16,974,599       85,309     0
   Mr. Trefz               16,974,600       85,308     0
   Mr. Schechter           16,974,600       85,308     0
   Ms  Scott               16,974,600       85,308     0
   Ms. Oubre               16,974,600       85,308     0
   Mr. Montgomery          16,974,600       85,308     0


                                        14
<PAGE>

   Mr. Wainright           16,974,600       85,308     0

                           For              Against    Abstain    Not Voted
Proposal 2                 13,030,278       624,286    5,375      3,399,969

                           For              Against    Abstain
Proposal 3                 17,054,943       3,765      1,200


ITEM 5.    OTHER INFORMATION.

On July 23,  1999,  Peter  Schechter  was  appointed to the  Company's  Board of
Directors. Peter Schechter is a partner in the public relations firm of Chlopak,
Leonard,  Schechter and Associates.  Mr. Schechter's  appointment  increases the
size of the Company's Board to eight.

The Company has substantially  completed the consolidation and relocation of its
corporate headquarters from Lester, Pennsylvania to its Walnut Creek, California
office. The Company's Walnut Creek office now includes all administration,  call
center operations,  manufacturing,  retail product development and distribution,
and finance, accounting and information systems functions.

Effective  November  1, 1999,  the  Company  named Paul A. Boyer as its new Vice
President and Chief Financial Officer. Mr. Boyer succeeds Michael F. Bonner, who
has served as CFO since November 1998.  Prior to joining the Company,  Mr. Boyer
was Senior Vice President and Chief Financial Officer of Dynatec  International,
Inc.,  a leading  manufacturer  and  marketer  of  consumer  products.  While at
Dynatec, he was directly responsible for all finance,  accounting and operations
of the Company, including manufacturing,  purchasing, production and information
systems.  Mr. Boyer also served as Director of Finance at Mrs.  Field's Original
Cookies,  Inc.,  where he played an integral  role in the  Company's  merger and
acquisition  activities,  treasury functions,  financial forecasting,  budgeting
planning and  analysis.  Previously,  Mr. Boyer was Chief  Financial  Officer of
Wasatch Education Systems. During his six-year tenure at Wasatch, he handled all
accounting  and  financial  activities,  including a successful  initial  public
offering and a private placement.

ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K.

(A)  EXHIBITS

     Exhibit No.  Description
     -----------  -----------

     27           Financial Data Schedule for September 30, 1999 Form 10-QSB.

(B)  REPORTS ON FORM 8-K

         The Company filed no Current Reports on Form 8-K during the quarter for
which this report is filed.



                                        15
<PAGE>


                                  SIGNATURES


Pursuant to the  requirements  of the  Securities  Exchange Act, the  registrant
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.

                                                 BRITESMILE, INC.


Date:  November 10, 1999
                                                 /s/ Paul A. Boyer
                                                 ------------------------
                                                 Paul A. Boyer
                                                 Chief Financial Officer

                                        16

<PAGE>

<TABLE> <S> <C>


<ARTICLE> 5

<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          MAR-31-2000
<PERIOD-START>                             APR-01-1999
<PERIOD-END>                               SEP-30-1999
<CASH>                                       9,060,000
<SECURITIES>                                         0
<RECEIVABLES>                                  168,000
<ALLOWANCES>                                    51,000
<INVENTORY>                                     62,000
<CURRENT-ASSETS>                             9,950,000
<PP&E>                                       3,923,000
<DEPRECIATION>                                 400,000
<TOTAL-ASSETS>                              17,293,000
<CURRENT-LIABILITIES>                        4,997,000
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        19,000
<OTHER-SE>                                  12,277,000
<TOTAL-LIABILITY-AND-EQUITY>                17,293,000
<SALES>                                      2,845,000
<TOTAL-REVENUES>                             2,845,000
<CGS>                                        2,140,000
<TOTAL-COSTS>                                2,140,000
<OTHER-EXPENSES>                             3,529,000
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             190,000
<INCOME-PRETAX>                            (10,817,000)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                        (10,817,000)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                               (10,422,000)
<EPS-BASIC>                                    (0.58)
<EPS-DILUTED>                                    (0.58)


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