BRITESMILE INC
PRER14A, 2000-08-16
MISCELLANEOUS ELECTRICAL MACHINERY, EQUIPMENT & SUPPLIES
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                            SCHEDULE 14A INFORMATION
                Proxy Statement Pursuant to Section 14(a) of the
                         Securities Exchange Act of 1934

Filed by the Registrant                              [X]
Filed by a Party other than the Registrant           [ ]

Check the appropriate box:
[X]             Preliminary Proxy Statement
[ ]             Confidential, for Use of the Commission Only (as permitted by
                Rule 14a-6(e)(2))
[ ]             Definitive Proxy Statement
[ ]             Definitive Additional Materials
[ ]             Soliciting Material Pursuant to Section 240.14a-11(c) or
                240.14a-12


                                BriteSmile, Inc.

                  (Name of Registrant as Specified in Charter)


     (Name of Person(s) Filing Proxy Statement If Other Than The Registrant)

Payment of Filing Fee (Check the appropriate box):

[X]  No fee required

[ ]  $125 per Exchange Act Rules 0-11(c)(1)(ii),  14a-6(i)(1),  14a-6(i)(2) or
     Item 22(a)(2) of Schedule 14A.

[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

               1)   Title of each  class  of  securities  to  which  transaction
                    applies:

               2)   Aggregate number of securities to which transaction applies:

               3)   Per  unit  price or other  underlying  value of  transaction
                    computed  pursuant to Exchange  Act Rule 0-11 (Set forth the
                    amount on which the filing fee is  calculated  and state how
                    it was determined):

               4)   Proposed maximum aggregate value of transaction:

               5)   Total fee paid:


[ ]              Fee paid previously with preliminary materials

[ ]               Check box if any part of the fee is offset  as  provided  by
                  Exchange Act Rule 0-11(a)(2) and identify the filing for which
                  the offsetting fee was paid previously.  Identify the previous
                  filing  by  registration  statement  number,  or the  Form  or
                  Schedule and the date of its filing.
                  1)       Amount Previously Paid:
                  2)       Form, Schedule or Registration Statement No.
                  3)       Filing Party:
                  4)       Date Filed:

<PAGE>




                                BRITESMILE, INC.
                              490 North Wiget Lane
                         Walnut Creek, California 94598
                                 (925) 941-6260



                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                          TO BE HELD SEPTEMBER 12, 2000


To the Shareholders:


     Notice is hereby  given that the  Annual  Meeting  of the  Shareholders  of
BriteSmile,  Inc. (the  "Company") will be held at the law offices of Richards &
O'Neil,  LLP, located at 885 Third Avenue,  7th Floor, New York, New York 10022,
on Tuesday,  September 12, 2000, at 2:00 o'clock  p.m.,  local time,  and at any
postponement  or  adjournment  thereof,  for the following  purposes,  which are
discussed in the following pages and which are made part of this Notice:


               1.   To elect nine directors, each to serve until the next annual
                    meeting of  shareholders  and until his successor is elected
                    and shall qualify;

               2.   To ratify and approve an amendment to the Company's  Revised
                    1997 Stock Option and  Incentive  Plan pursuant to which the
                    total  number of shares of common stock  issuable  under the
                    Plan has been increased from 4,000,000 to 5,000,000;


               3.   To ratify and approve a series of  transactions  pursuant to
                    which  the  Company  (i)  has  issued  its  5%   convertible
                    subordinated  notes in the  aggregate  principal  amount  of
                    $20,000,000 to eleven  investors,  including seven investors
                    presently  affiliated  with the  Company,  which  notes  are
                    convertible  into 3,236,245 shares of common stock, and (ii)
                    has issued  warrants to the investors to purchase a total of
                    1,618,122  shares of  common  stock.  The net  effect of the
                    forgoing  transactions,  if the notes are  converted and the
                    warrants  are  exercised,  will be the issuance of more than
                    20% of the total  number of shares of the  Company's  common
                    stock issued and  outstanding  prior to the  commencement of
                    such transactions;


4.                         To approve the Board of Directors' selection of Ernst
                           & Young LLP as the  Company's  independent  auditors;
                           and

5.                         To  consider  and act upon  any  other  matters  that
                           properly   may  come   before  the   meeting  or  any
                           adjournment thereof.

                  The  Company's  Board of  Directors  has  fixed  the  close of
business  on  July  21,  2000  as the  record  date  for  the  determination  of
shareholders  having the right to notice of, and to vote at, the Annual  Meeting
of Shareholders and any adjournment thereof. A list of such shareholders will be
available  for  examination  by a  shareholder  for any  purpose  related to the

<PAGE>

meeting  during  ordinary  business  hours at the  offices of the Company at 490
North Wiget Lane,  Walnut Creek,  California  94598 during the ten days prior to
the meeting.


     You are  requested  to date,  sign and return the  enclosed  Proxy which is
solicited  by the  Board  of  Directors  of the  Company  and  will be  voted as
indicated in the accompanying Proxy Statement and Proxy. Your vote is important.
Please sign and date the  enclosed  Proxy and return it promptly in the enclosed
return envelope,  whether or not you expect to attend the meeting. The giving of
your  proxy as  requested  will not  affect  your right to vote in person if you
decide to attend the Annual Meeting.  The return envelope requires no postage if
mailed in the  United  States.  If mailed  elsewhere,  foreign  postage  must be
affixed. Your proxy is revocable at any time before the meeting.

                     By Order of the Board of Directors,

                     Paul A. Boyer, Executive Vice President, CFO, and Secretary


Walnut Creek, California
August 22, 2000


<PAGE>



                                BRITESMILE, INC.
                              490 North Wiget Lane
                         Walnut Creek, California 94598
                                 (925) 941-6260


                                 PROXY STATEMENT


                         ANNUAL MEETING OF SHAREHOLDERS


     The enclosed  Proxy is  solicited by the Board of Directors of  BriteSmile,
Inc. (the  "Company") for use in voting at the Annual Meeting of Shareholders to
be held at the law  offices  of  Richards  & O'Neil,  LLP,  located at 885 Third
Avenue,  7th Floor,  New York,  New York 10022,  on September  12, 2000, at 2:00
o'clock p.m.,  local time, and at any postponement or adjournment  thereof,  for
the purposes set forth in the attached notice.  When proxies are properly dated,
executed and  returned,  the shares they  represent  will be voted at the Annual
Meeting in accordance with the  instructions  of the shareholder  completing the
proxy. If no specific  instructions  are given, the shares will be voted FOR the
election of the nominees for  directors  set forth  herein,  FOR approval of the
amendment to the  Company's  Revised 1997 Stock Option and Incentive  Plan,  FOR
approval of the transactions  constituting the Company's recent private offering
of 5% convertible  subordinated  notes and related  investor  warrants,  and FOR
ratification  of the appointment of auditors.  A shareholder  giving a proxy has
the power to revoke it at any time prior to its  exercise by voting in person at
the Annual Meeting, by giving written notice to the Company's Secretary prior to
the Annual Meeting, or by giving a later dated proxy.


                  The  presence  at the  meeting,  in  person  or by  proxy,  of
shareholders  holding in the aggregate a majority of the  outstanding  shares of
the Company's  common stock  entitled to vote shall  constitute a quorum for the
transaction  of  business.  The  Company  does not have  cumulative  voting  for
directors;  a plurality of the votes properly cast for the election of directors
by the  shareholders  attending the meeting,  in person or by proxy,  will elect
directors to office.  Action on a matter,  other than the election of directors,
is approved if the votes properly cast favoring the action exceed the votes cast
opposing the action. Abstentions and broker non-votes will count for purposes of
establishing  a quorum,  but will not count as votes  cast for the  election  of
directors or any other questions and accordingly will have no effect. Votes cast
by shareholders  who attend and vote in person or by proxy at the Annual Meeting
will be counted by inspectors to be appointed by the Company (it is  anticipated
that the inspectors will be employees, attorneys or agents of the Company).


     The close of business on July 21,  2000,  has been fixed as the record date
for  determining  the  shareholders  entitled  to notice of, and to vote at, the
Annual Meeting.  Each share shall be entitled to one vote on all matters.  As of
the record  date there were  23,975,885  shares of the  Company's  common  stock
outstanding  of record and entitled to vote.  For a description of the principal
holders of such stock, see "SECURITY  OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
MANAGEMENT" below.

                  This  Proxy   Statement  and  the  enclosed  Proxy  are  being
furnished to shareholders on or about August 22, 2000.


<PAGE>


                       PROPOSAL 1 -- ELECTION OF DIRECTORS

     As amended on July 23, 1999,  the Company's  Bylaws provide that the number
of directors  shall range from three to ten, as determined  from time to time by
the  shareholders  or the Board of Directors.  Presently the Company's  Board of
Directors  consists  of ten  members,  all of whom  except  Jennifer  Scott  are
nominees for election at the Annual Meeting. Each director elected at the Annual
Meeting will hold office until a successor  is elected and  qualified,  or until
the  director  resigns,  is  removed  or  becomes  disqualified.  Unless  marked
otherwise,  proxies  received  will be  voted  FOR the  election  of each of the
nominees  named  below.  If any such person is unable or unwilling to serve as a
nominee  for the office of  director  at the date of the  Annual  Meeting or any
postponement or adjournment  thereof,  the proxies may be voted for a substitute
nominee, designated by the proxy holders or by the present Board of Directors to
fill such vacancy, or for the balance of those nominees named without nomination
of a substitute, or the Board may be reduced accordingly. The Board of Directors
has no reason to believe that any of such  nominees  will be unwilling or unable
to serve if elected as a director.

     The following information is furnished with respect to the nominees.  Stock
ownership  information is shown under the heading "Security Ownership of Certain
Beneficial Owners and Management" and is based upon information furnished by the
respective individuals.

Anthony M. Pilaro

     Mr. Pilaro has been a director of the Company since August 1997. Presently,
he serves as Chairman of CAP Advisers Limited which maintains offices in Dublin,
Ireland.  He is also  founder and  Chairman of Excimer  Vision  Leasing  L.P., a
partnership engaged in the business of leasing Excimer laser systems. Mr. Pilaro
has been involved in private international investment banking. He was a Founding
Director  and  former  Chief  Executive  Officer  of DFS  and a  founder  of the
predecessor of VISX,  Inc. A graduate of the University of Virginia `57, and the
University of Virginia Law School `60, Mr. Pilaro practiced law in New York City
through 1964.

John L. Reed


     Prior to joining the Company as its Chief Executive  Officer,  Mr. Reed was
Chairman of the Pacific  Retailing  Division of Duty Free Shoppers Group Limited
("DFS"),  the world's  leading  specialty  retailer  catering  to  international
travelers.  At DFS he was  responsible  for the  operations  of multiple  retail
stores,  including the largest  single,  self-standing  retail  operation in the
world.  During his 21-year  career at DFS,  prior to being named Chairman of the
Pacific Retail Division in 1997, Mr. Reed was President of DFS Hawaii. From 1982
to 1988, Mr. Reed was President of the DFS U.S. Mainland Operation. Mr. Reed has
also served as Vice President of  Merchandising  for both  Federated  Department
Stores and John Wanamaker.


Linda S. Oubre


     Linda S. Oubre commenced  serving as a director of the Company in May 1998.
In July 1998, she was named to the position of President,  Chief  Administrative
Officer of the Company.  She has also  functioned  as President of the Company's
Whitening Center Division.  Prior to joining the Company, Ms. Oubre served for 3
years as  President  of Tri Com Ventures in Walnut  Creek,  California.  Tri Com
specialized in new venture planning and implementation  consulting.  At Tri Com,
Ms. Oubre's  clients  included  McGraw Hill's  Business Week  Magazine,  Prodigy
Online  Service,  and the United  Nations  Business  Development  Project in the
Republic of Belarus.  Prior to starting Tri Com Ventures in 1996,  Ms. Oubre was
General Manager, New Business Development, for the Los Angeles



                                       2
<PAGE>


Times,  and also served as Director of  Operations  for Walt  Disney's  Consumer
Products  Division  and  Manager  of  Financial  Planning  for the Times  Mirror
Company. She has also been a visiting instructor at the Wharton Business School.
Ms.  Oubre' is a graduate  of the  University  of  California,  Los  Angeles and
received her MBA from the Harvard Business School.

Gerald Poch

     Mr.  Poch is  currently  serving as  Managing  Director  of Pequot  Capital
Management,  Inc. He joined the Pequot  family of funds as a Principal  in 1998.
Mr. Poch was the former  Chairman,  President and CEO of GE Capital  Information
Technology  Solutions  ("ITS"),   and  before  ITS,  founder,   Co-Chairman  and
Co-President of AmeriData Technologies, Inc. (NYSE:ADA) until its acquisition by
GE  Capital  in 1996.  From 1979 until  1983 he was  Senior  Vice  President  of
TIE/Communications,   Inc.  and  President  of  Technicom,   Inc.,   two  public
telecommunications   companies.   Mr.  Poch  graduated  Cum  Laude  from  Boston
University  School of Law where he was Managing Editor of the Law Review.  He is
admitted  to  practice  law  in  the  District  of  Columbia,   New  York,   and
Massachusetts.

Dr. Gasper Lazzara, Jr.

     Dr. Gasper Lazzara,  Jr. has served as Chairman of the Board and a director
of the Orthodontic Centers of America,  Inc. ("OCA") since its inception in July
1994. He has served as Co-Chief  Executive Officer of Orthodontic  Centers since
September 1998, and he served as Chief  Executive  Officer of OCA from July 1994
to September 1998. Dr. Lazzara also served as President of OCA from July 1994 to
June 1997.  From 1989 to 1994,  Dr.  Lazzara  served as  President  or  Managing
Partner of certain  predecessor  entities of OCA. He is a licensed  orthodontist
and, prior to founding OCA, maintained a private  orthodontic  practice for over
25 years. He is a member of the American  Association of Orthodontists  and is a
Diplomat of the American Board of Orthodontists.

R. Eric Montgomery

     Mr.  Montgomery has been a director of the Company since May 1998. He is an
experienced  consultant,  researcher  and  entrepreneur  in the  oral  care  and
cosmetic  products  industries,  and has  been  granted  over 65 US and  foreign
patents since 1981. Previously,  from November 1997 until May 1998, he served as
an independent  consultant to the Company through Applied Dental Sciences,  Inc.
(Monterey, MA), the oral care products research and development firm of which he
has been President since 1992. Mr.  Montgomery is also the Founding  Manager and
President  of  OraCeutical  LLC (Lee,  MA),  an  organization  dedicated  to the
development  of next  generation  products  for use in the  professional  dental
office.  Oraceutical  is currently  under  contract  with the Company to provide
technology development services.  Mr. Montgomery's  organizations have developed
products for companies including The Dial Corporation, Natural White, Virbac SA,
ProHealth Laboratories,  OPI Products, American Dental Hygienics, and Boots PLC.
Mr.  Montgomery is also President of IDEX Dental  Sciences,  Inc. (Lee,  MA), an
intellectual property-holding firm established by Mr. Montgomery in March 1996.

Brad Peters

     Mr.  Peters has been a director of the Company since  December  1999. He is
the President of Blackfin Capital,  a privately held investment company based in
New York. Prior to founding Blackfin  Capital,  from July 1993 to June 1998, Mr.
Peters was with Morgan Stanley Private Wealth Management Group. Mr. Peters holds
an MBA degree from Duke University.



                                       3
<PAGE>


Harry Thompson

     Mr.  Thompson has served as a director of the Company since  December 1999.
Mr.  Thompson is currently  the  President  of The  Strategy  Group and Managing
Director of Swiss Army Brands,  Inc. Prior to founding The Strategy  Group,  Mr.
Thompson  served in senior  management of several core units of the  Interpublic
Group of Companies,  one of the world's leading advertising groups. Mr. Thompson
also has served as either  manager  or  chairman  of  several  telecommunication
companies of The Galesi  Group.  Mr.  Thompson  holds an MBA degree from Harvard
Business School. Currently, Mr. Thompson is a director of Schwinn/GT Corp.

Peter Schechter

     Mr.  Schechter  was  appointed a director of the Company in July 1999.  Mr.
Schechter  is a founder  of  Chlopak,  Leonard,  Schechter  and  Associates,  an
international  communications  consulting  firm.  Previously,  Mr. Schechter was
Managing  Director  in charge of  international  business  at the  Sawyer/Miller
Group,  specializing  in  the  management  of  international  financial  issues,
political  campaigns  and country  image  programs.  A graduate of the School of
Advanced  International  Studies at Johns Hopkins University,  Mr. Schechter has
lived in Europe and Latin  America and has  extensive  experience in the area of
governmental relations. He is fluent in six languages.

     There is no family  relationship  between any executive officer or director
of the Company and any other executive officer or director.


                              DIRECTOR COMPENSATION

     Outside directors of the Company (non-employees,  non-consultants)  receive
options to purchase  20,000 shares of common stock per year for each year during
which they serve as a director.  The  exercise  price of such options is 100% of
the fair market price on the date of grant.  Actual expenses incurred by outside
directors are reimbursed.


     Certain  directors of the Company have been granted Units of Company equity
participation by LCO. As of May 11, 1998, LCO adopted an Incentive  Compensation
Plan (the "LCO Plan"). Under the LCO Plan, certain key employees, consultants or
directors  of the  Company  may be given the  opportunity  to  benefit  from the
appreciation in the value of LCO's present equity holdings in the Company.  Such
appreciation  rights  are  granted  by  way  of  incentive   compensation  units
("Units"),  whose value is  determined by the increase in value of LCO's present
holdings  of Company  Common  Stock above a  prescribed  base value of $4.75 per
share.  Each Unit  represents a  percentage  interest  (determined  by the total
number of Units  granted  under the LCO Plan) in such increase in value of LCO's
holdings.  LCO has granted Units to the following  directors or former directors
of the  Company as  incentive  compensation:  John Reed,  Richard  Trefz,  Brian
Delaney, and Linda Oubre. Rich Trefz' interest in the LCO plan has been paid out
and Mr. Trefz has no further interest in the LCO plan or rights thereunder.


     Pursuant to an  agreement in effect from  November,  1997 through May 1998,
Richard  Trefz  received  compensation  from a Company  affiliate,  CAP Advisers
Limited  ("CAP"),  related to Mr.  Trefz'  service as a director of the Company.
During the period the  agreement was in force,  Mr. Trefz  received a consulting
fee paid by CAP of $25,000.




                                       4
<PAGE>

                   BOARD OF DIRECTORS MEETINGS AND COMMITTEES


     The  Company's  Board of Directors  took action at 5 duly  noticed  special
meetings of the Board  during the fiscal year ended April 1, 2000.  Each nominee
for director then serving as a director  attended all of the  Company's  special
meetings of the Board of Directors  except Mr.  Thompson,  who was not available
for the Board  meeting held on March 24, 2000.  The Company has  established  an
Audit Committee and a Compensation  Committee.  At present,  the Audit Committee
and the Compensation  Committee consist of directors Poch, Peters,  Thompson and
Reed.



       THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR EACH NOMINEE DIRECTOR.


            EXECUTIVE OFFICERS AND SIGNIFICANT EMPLOYEES/CONSULTANTS

                  The  following  individuals  serve as  executive  officers  or
significant employees or consultants of the Company:


<TABLE>
<CAPTION>
NAME                                       AGE            CURRENT POSITION(S)1

<S>                                        <C>            <C>

John Reed                                  59             Chief Executive Officer and Director
Paul Dawson                                44             Chief Executive Officer of BriteSmile     International Limited,
                                                          a subsidiary of the Company
Linda S. Oubre                             41             President, Chief Administrative Officer and Director
Andrew Hofmeister                          40             President, Associated Center Division
Michael Whan                               35             President Worldwide Marketing
Paul A. Boyer                              36             Executive Vice-President, Chief Financial Officer and Secretary
Stephen Miller                             52             Executive Vice-President, Real Estate and Construction
Anthony M. Pilaro                          64             Chairman of the Board
R. Eric Montgomery                         45             Director since May, 1998
Jennifer Scott                             36             Director since November, 1998
Peter Schechter                            40             Director since June, 1999
Bradford G. Peters                         32             Director since December, 1999
Harry Thompson                             70             Director since December, 1999
Gerald Poch                                53             Director since May, 2000
Dr. Gasper Lazzara, Jr.                    58             Director since May 2000
John W. Warner                             55             Research and Development Director
Salim A. Nathoo                            45             Consultant
</TABLE>


  1. All officers serve at the pleasure of the Board of Directors.  There are no
     family relationships between any of the officers and directors.


     Biogrophical  information  regarding John Reed,  Anthony Pilaro,  and Linda
Oubre,  each of whom  currently  also  serves as a director of the  Company,  is
included in this Proxy  Statement  under  "Proposal  1-Election  of  Directors."
Biographical  information regarding the other executive officers and significant
consultants of the Company follows:



                                       5
<PAGE>


Paul A. Boyer


                  Mr. Boyer was named the Company's Executive Vice President and
Chief Financial Officer in October 1999. Prior to joining BriteSmile,  Mr. Boyer
was Senior Vice President and Chief Financial Officer of Dynatec  International,
Inc., a manufacturer and marketer of consumer products. While at Dynatec, he was
directly  responsible  for all  financing,  accounting  and  operations  of that
company,  including  manufacturing,   purchasing,   production  and  information
systems.  Mr. Boyer also served as Director of Finance at Mrs.  Field's Original
Cookies,  Inc.,  where his  responsibilities  included that company's merger and
acquisition  activity,  treasury functions,  financial  forecasting,  budgeting,
planning and  analysis.  Previously,  Mr. Boyer was Chief  Financial  Officer of
Wasatch Education  Systems.  During his six and one half year tenure at Wasatch,
he handled  all  accounting  and  financial  activities  and steered the company
though a successful public offering. Mr. Boyer received his BS degree and an MBA
in Accountancy from San Diego State University.


Paul Dawson

                  Mr.  Dawson,  prior  to  joining  the  Company's   subsidiary,
BriteSmile  International  as its Chief Executive  Officer,  was Chief Executive
Officer of Camus  International,  a global marketer of luxury goods.  During his
nine-year  tenure with Camus,  he  spearheaded  an aggressive  worldwide  market
expansion  program of the company's  premium cognac market.  Prior to Camus, Mr.
Dawson  held the  position  of  Engagement  Manager at  McKinsey  & Company,  an
international  consulting firm.  While at McKinsey,  he advised a broad range of
multinational  consumer  companies on international  expansion  strategies.  Mr.
Dawson has lived and worked in the United  States,  Europe,  Asia and the Middle
East. He holds masters degrees from Cambridge University and UC Berkeley, and an
MBA from Stanford University.

Andrew Hofmeister

                  Mr.  Hofmeister joined BriteSmile in August 1998. He currently
serves as President of BriteSmile's Associated Center Division. Prior to joining
BriteSmile, Mr. Hofmeister was Chief Executive Officer of Excimer Vision Leasing
L.P., a partnership  engaged in the business of leasing  Excimer laser  systems,
and a former director of the Company prior to its relocation from Salt Lake City
to Lester,  Pennsylvania.  From 1989 to 1995 he was a consultant  for McKinsey &
Company,  specializing  in retail and consumer  products.  Mr.  Hofmeister  is a
graduate of St. Olaf College and the Stanford Graduate School of Business.

Stephen Miller

                  Prior to joining  BriteSmile in May 1999 as it Executive  Vice
President,  Real  Estate  and  Construction,  Mr.  Miller  was for 11 years Vice
President  of  Facility  Development  for DFS.  While  at DFS,  Mr.  Miller  was
responsible  for the  development  of the flagship  retail  gallerias,  high-end
boutiques, duty free stores and entertainment complexes in the U.S., Oceania and
the Pacific.  Prior to DFS, Mr.  Miller was Senior Vice  President of Commercial
and Industrial  Development for Castle and Cooke, Inc. where for 17 years he was
responsible  for  commercial,  industrial  and retail  development  for Hawaii's
second largest private landowner.


                                       6
<PAGE>


Michael P. Whan

     Mr. Whan joined  BriteSmile as its President of World Wide Marketing in May
2000.  Prior to  joining  BriteSmile,  Mr.  Whan had  served as Vice  President,
General  Manager  of Taylor  Made Golf from 1996 to 2000.  From 1987 to 1995 Mr.
Whan held  various  posts at Proctor & Gamble  Company,  including  Director  of
Marketing,  oral care and  Brand  Manager  of Crest  toothpaste.  Mr.  Whan is a
graduate of Miami (Ohio) University.


Dr. John W. Warner


     Dr. Warner accepted the position of Research and  Development  Director for
the Company in May 1998.  Mr. Warner is an  experienced  research and technology
consultant  and  entrepreneur  who was one of the  leading  contributors  to the
development of ophthalmic applications of laser technology. Dr. Warner leads the
Company's  assessment of existing  products and LATW  development  efforts.  Dr.
Warner has served as a consultant  to  Northwestern  University  in the areas of
technology development and  commercialization.  From March 1986 to December 1990
he was the founder and CEO of Taunton Technologies, Inc., a predecessor of VISX,
Inc.,  engaged in the business of  developing  and  manufacturing  Excimer laser
systems to perform ophthalmic surgery.


Salim A. Nathoo, D.D.S.

     Dr.  Nathoo was  formerly  employed  by  Colgate-Palmolive  Co. as a Senior
Researcher  from 1990 to 1998 and was a key member in the  successful  worldwide
launch of the Colgate  Whitening program during his tenure there. Dr. Nathoo has
lectured  globally  on  both  the  clinical  and  scientific  aspects  of  teeth
whitening,  and  he is  recognized  as one of  the  leading  authorities  on the
subject. Dr. Nathoo is one of the founders of Oral Health Clinical Services, LLC
("Oral Health").  The Company has entered into a consulting  agreement with Oral
Health  in  order  to  assist  the  Company  in  obtaining  an  American  Dental
Association  ("ADA") seal of approval for its LATW system. Dr. Nathoo holds both
a PhD and DDS from New York  University,  and has  published  over 40  papers in
major scientific journals.


         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT


     The following table sets forth  information as of August 15, 2000 regarding
beneficial  stock  ownership  of (i) all  persons  known  to the  Company  to be
beneficial  owners of more than 5% of the  outstanding  common stock;  (ii) each
director or director  nominee,  and any other  executive  officer of the Company
whose compensation is required to be reported in this Proxy Statement, and (iii)
all officers and directors of the Company as a group. Each of the persons in the
table below has sole voting  power and sole  dispositive  power as to all of the
shares shown as beneficially owned by them, except as otherwise indicated.




                                       7
<PAGE>



<TABLE>
<CAPTION>
                                                            Number of Shares
                                                              Beneficially
                                                                Owned(1)               Percent of
Name and Address                                                                  Outstanding Shares(2)

                      Executive Officers and Directors

<S>                                                             <C>                      <C>
Paul Dawson                                                        367,397(3)             1.5%
36 Fitzwilliam Place
Dublin 2, Ireland

Andrew J. Hofmeister                                               123,397(4)              *
490 North Wiget Lane
Walnut Creek, CA 94598


Dr. Gasper Lazzara, Jr.                                            364,077(15)            1.5%
Orthodontic Centers of America
500 Sawgrass Village Circle
Ponte Verdra Beach, Florida 32082


R. Eric Montgomery                                                 265,957                1.1%
29 Fairview Road
P. O. Box 487
Monterey, MA  01245

Linda S. Oubre                                                     105,331(5)              *
490 North Wiget Lane
Walnut Creek, CA  94598


Bradford Peters                                                  1,620,104(6)             6.3%
Blackfin Capital
1633 Broadway, 33rd Floor
New York, New York 1001

Anthony M. Pilaro                                               13,633,159(7)            54.4%
36 Fitzwilliam Place
Dublin 2, IRELAND

Gerald Poch                                                      4,364,658(8)            17.5%
Pequot Capital Management, Inc.
500 Nyala Farm Road
Westport, CT 06880


John L. Reed                                                     1,418,618(9)             5.7%
490 North Wiget Lane
Walnut Creek, CA 94598


                                       8
<PAGE>



Peter Schechter                                                     22,000(10)             *
Chlopak Leonard Schechter & Assoc.
1850 M Street, N.W., #550
Washington, D.C. 20036

Jennifer Scott                                                      40,423(11)             *
Applied Research & Consulting LLC
295 Lafayette Street, 5th Floor
New York, NY 10012

Harry Thompson                                                     100,000(12)             *
169 E. 78th Street
New York, New York 10021

Richard V. Trefz                                                   152,831(13)             *
Airport Business Center
200 Diplomat Drive, Bay 204
Lester, PA  19113

All Officers and Directors as a Group                           21,897,587(14)           77.9%
(17 persons)


5% Beneficial Owners

LCO Investments Limited                                         13,633,159(7)            54.4%
Canada Court
Upland Road
St. Peter Port
Guernsey
Channel Islands




                                       9
<PAGE>





Pequot Capital Management, Inc.                                  4,364,658(8)            17.5%
500 Nyala Farm Road
Westport, CT 06880

Bradford Peters                                                  1,620,104(6)             6.3%
Blackfin Capital
1633 Broadway, 33rd Floor
New York, New York 10019


John L. Reed                                                     1,418,618(9)             5.7%
490 North Wiget Lane
Walnut Creek, CA 94598


-----------------
</TABLE>
* Constitutes less than 1%.

1    Includes  any options or warrants  to  purchase  share which are  presently
     exercisable or exercisable within 60 days.

2    All  percentages  are  calculated  based  upon a  total  number  of  shares
     outstanding  which  includes  23,970,685  shares of the Company  issued and
     outstanding  as of June 19,  2000,  plus that  number of options  presently
     exercisable or exercisable within 60 days by the named security holder.

3    Includes  227,397 shares owned  beneficially,  and 140,000 shares which Mr.
     Dawson  has the right to acquire  upon the  exercise  of vested  options at
     $6.00 per share.

4    Includes 37,397 shares owned beneficially, options to purchase 5,000 shares
     exercisable   at  $9.00  per  share,   options  to  purchase  5,000  shares
     exercisable at 6.81 per share,  options to purchase 40,000 shares presently
     exercisable at $1.75 per share, options to purchase 18,000 shares presently
     exercisable  at $2.75 per share,  and  options to  purchase  18,000  shares
     presently exercisable at $13.375 per share.

5    Includes 25,331 shares owned  beneficially,  and options to purchase 80,000
     shares presently exercisable at $1.75 per share.


6    Represents  the  following  shares  held of record  by Andrew J.  McKelvey:
     533,939  shares held of record,  the right to acquire  724,110  shares upon
     conversion  of  Convertible  Notes of the Company at a conversion  price of
     $6.18 per share,  and warrants to purchase  362,055  shares  exercisable at
     $7.21 per share.  Mr. Peters has an economic  interest in any  appreciation
     with respect to the shares  beneficially owned by Mr. McKelvey,  and shares
     control over disposition of the shares.

7    Represents  11,526,768  shares  owned of record  and  beneficially  by LCO,
     1,000,000 shares held indirectly through PdeP Tech Limited, a subsidiary of
     LCO Investments Limited, warrants to purchase 368,797 shares exercisable at
     $7.21 per share, and the right to acquire 737,594 shares upon conversion of
     Convertible Notes of the Company at a



                                       10
<PAGE>

     conversion  price of $6.18 per share. Mr. Pilaro is Chairman of CAP. CAP is
     the  sole  trustee  of the ERSE  Trust,  of  which  LCO is a  wholly  owned
     subsidiary.


8    Mr. Poch is a managing  director of Pequot  Capital  Management,  Inc.  and
     disclaims beneficial ownership of these shares, except to the extent of his
     pecuniary  interest.  The share amount represents  1,666,667 shares held of
     record,  the right to acquire 337,109 shares upon conversion of Convertible
     Notes of the Company at a conversion price of $6.18 per share, and warrants
     to purchase 168,554 shares  exercisable at $7.21 per share,  held by Pequot
     Private Equity Fund II, L.P.;  833,333 shares held of record,  the right to
     acquire 168,554 shares upon conversion of Convertible  Notes of the Company
     at a conversion  price of $6.18 per share,  and warrants to purchase 84,277
     shares  exercisable at $7.21 per share, held by Pequot Partners Fund, L.P.;
     833,333  shares held of record,  the right to acquire  168,554  shares upon
     conversion  of  Convertible  Notes of the Company at a conversion  price of
     $6.18 per share,  and warrants to purchase  84,277  shares  exercisable  at
     $7.21 per  share,  held by Pequot  International  Fund,  Inc.;  options  to
     purchase  10,000  shares  held by Gerald  Poch;  and 20,000  shares held of
     record by Pequot Scout Fund,  L.P. All of the Pequot  entities listed above
     are managed by Pequot  Capital  Management,  Inc.,  which holds  voting and
     dispositive power for all shares of stock held by the Pequot entities.


9    Includes  575,900 shares owned  beneficially,  options to purchase  350,000
     shares at $2.50 per share,  options to purchase 250,000 shares at $9.25 per
     share,  the right to acquire  161,812 shares upon conversion of Convertible
     Notes of the Company at a conversion price of $6.18 per share, and warrants
     to purchase 80,906 shares exercisable at $7.21 per share.

10   Includes 2,000 shares owned  beneficially in a Revocable  Living Trust, and
     options to  purchase  20,000  shares  presently  exercisable  at $11.25 per
     share.

11   Includes 20,423 shares owned  beneficially,  and options to purchase 20,000
     shares presently exercisable at $1.0625 per share.

12   Options to purchase from LCO 100,000 shares presently  exercisable at $1.50
     per share.

13   Includes 47,831 shares owned beneficially,  and options to purchase 105,000
     shares presently exercisable at $1.75 per share.

14   Includes presently exercisable options, warrants, or rights to acquire upon
     conversion 4,108,842 shares.




15   Represents  the  right  to  acquire   242,718  shares  upon  conversion  of
     Convertible  Notes of the Company at a conversion price of $6.18 per share,
     and warrants to purchase 121,359 shares exercisable at $7.21 per share.



                                       11
<PAGE>

                COMPLIANCE WITH SECTION 16(a) OF THE EXCHANGE ACT

                  Section 16(a) of the Securities  Exchange Act of 1934 requires
the Company's officers,  directors and persons who beneficially own more than 10
percent of a registered class of the Company's equity securities to file reports
of  ownership  and  changes  in  ownership  with  the  Securities  and  Exchange
Commission.  Officers,  directors and greater than 10 percent  shareholders  are
required by regulation of the Securities and Exchange  Commission to furnish the
Company with copies of all Section 16(a) forms they file.

                  Based  solely  upon its  review of the  copies  of such  forms
furnished to it during the fiscal year ended April 1, 2000, and  representations
made by certain  persons  subject to this  obligation that such filings were not
required to be made, the Company  believes that all reports required to be filed
by these  individuals  and persons  under  Section  16(a) were filed in a timely
manner, except as follows (all such transactions have since been reported to the
SEC on Form 5  reports  filed  in May  and  June,  2000):  Form 4  report  of A.
Hofmeister for reporting  transaction in June 1999; Form 3 report of H. Thompson
for reporting  transaction  in August 1999;  Form 3 and two Form 4 reports of S.
Miller for reporting  transactions  in February,  March,  June and October 1999;
Form 3 report of A. Flint for  reporting  transactions  in August  and  November
1999; Form 3 report of P. Schechter for reporting transactions in April and July
1999;  Form 3 report of B. Peters for  reporting  transactions  in June 1999 and
January 2000.

                  Except  as  disclosed,   the  Company  is  not  aware  of  any
transactions  in its  outstanding  securities  by or on behalf of any  director,
executive  officer or 10 percent  holder,  which would require the filing of any
report  pursuant  to Section  16(a)  during the fiscal year ended April 1, 2000,
that has not been filed with the Securities and Exchange Commission.

                             EXECUTIVE COMPENSATION

                  The following Summary  Compensation  Table shows  compensation
paid by the Company for services  rendered during the past three fiscal years to
each  person who served as the  Company's  Chief  Executive  Officer  during the
fiscal  year  ended  April  1,  2000,  and to the  Company's  four  most  highly
compensated  executive  officers in fiscal 2000 other than the CEO.  The Company
appointed  Richard V. Trefz as President and CEO,  effective  June 1, 1998.  Mr.
Trefz served as CEO through  December  1998.  Effective  June 1999,  the Company
appointed John L. Reed as its new President and CEO.


                           SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                                                                              Long Term
                                                                                            Compensation
                                                                                       ------------------------
                                     Annual
                                                               Compensation                    Awards
                                                                                       ------------------------
                                                                                             Securities
                                                                                             Underlying
Name and                                   Fiscal                                             Options/
Principal Position                          Year                Salary ($)                    SARs (#)
--------------------------              -------------      ----------------------      ------------------------

<S>                                         <C>                  <C>                        <C>     <C>

John L. Reed                                2000                 $201,923                   250,000 (1)
President and CEO                           1999                        0                   750,000 (2)

Paul Dawson                                 2000                 $167,723                   200,000 (3)
CEO, BriteSmile                             1999                        0                         0 (4)
International, Ltd.


                                       12
<PAGE>

Richard V. Trefz                            2000                  250,000                    20,000 (5)
President,                                  1999                  157,635                   225,000 (6)
Manufacturing

Linda S. Oubre                              2000                  176,058                    25,000 (7)
President, Chief                            1999                  117,883                   200,000 (8)
Administrative Officer

Andrew J. Hofmeister                        2000                  157,500                    75,000 (9)
President, Associated                       1999                   97,464                   150,000 (10)
Center Division
</TABLE>

(1)  83,333 of which are  vested,  83,333 of which vest on March 24,  2001,  and
     83,334 of which vest on March 24, 2002.

(2)  Mr. Reed  received no cash  compensation  from the Company in fiscal  1999.
     Prior  to  commencing  full-time  work  for the  Company  at the  Company's
     offices,  Mr. Reed performed  occasional services for the Company beginning
     January 1999. Mr. Reed's employment  contract with the Company provides for
     an annual salary of $250,000, commencing June 1999, and options to purchase
     750,000  shares  granted  January  1999,  250,000 of which are vested,  the
     remainder of which vest 100,000 per year beginning July 22, 2000.

(3)  All of which options vest and become exercisable on November 1, 2000.

(4)  Mr. Dawson  received no  compensation  from the Company in fiscal 1999. Mr.
     Dawson's  employment  contract with the Company,  effective April 19, 1999,
     provides for an annual salary of $200,000,  and options to purchase 300,000
     shares,  140,000 of which are vested,  the balance of which vest 40,000 per
     year beginning April 19, 2001.

(5)  Mr. Trefz'  employment  with the Company  terminated as of May 31, 2000. In
     connection therewith the 20,000 options granted to Mr. Trefz in fiscal year
     2000 were cancelled.

(6)  Mr. Trefz'  employment  with the Company  terminated as of May 31, 2000. Of
     the 225,000 options granted in 1999, 105,000 are vested and are exercisable
     until May 7, 2008. The balance were cancelled in connection with Mr. Trefz'
     termination of employment.

(7)  All of which options vest and become exercisable on November 1, 2000.

(8)  80,000 of which are  vested,  the  balance  of which  vest  30,000 per year
     beginning July 1, 2000.

(9)  18,000 of which are vested,  32,000 of which vest 8,000 per year  beginning
     May 19, 2001, and 25,000 of which vest on November 1, 2000.

(10) 58,000 of which are vested,  60,000 of which vest in  increments  of 15,000
     each year beginning  August 1, 2000;  32,000 of which vest in increments of
     8,000 each year beginning March 2, 2001.

The  following  table lists  individual  grants of stock options made during the
     Company's last completed fiscal year as compensation for services  rendered
     as an officer of the Company:

                                       13
<PAGE>


                      OPTION/SAR GRANTS IN LAST FISCAL YEAR
                                INDIVIDUAL GRANTS

<TABLE>
<CAPTION>
                                      Number of               % of Total
                                      Securities             Options/SARs
                                      Underlying              Granted to            Exercise or
                                     Options/SAR             Employees in            Base Price        Expiration
Name                                 Granted (#)            Fiscal Year(1)           ($/Share)            Date
 ............................... ... ............... ..... .................... ... ............... .. ..............

<S>                                   <C>                       <C>                     <C>             <C>
John L. Reed                          250,000(2)                13.2%                    $9.250         03-24-10
Paul Dawson                            20,000(3)                 1.2%                    $5.875         11-01-09
Richard V. Trefz                       20,000(3)                 1.2%                    $5.875         11-01-09
Linda S. Oubre                         25,000(3)                 1.5%                    $5.875         11-01-09
Andrew J. Hofmeister                   25,000(3)                 1.5%                    $5.875         11-01-09
Andrew J. Hofmeister                   50,000(4)                 3.0%                   $13.395         05-19-09
</TABLE>


(1)  Based upon options to purchase a total of 1,890,500  shares  granted by the
     Company to employees  of the Company  during the fiscal year ended April 1,
     2000.


(2)  83,333 of which are  vested,  83,333 of which vest on March 24,  2001,  and
     83,334 of which vest on March 24, 2002.

(3)  These  options vest and become  exercisable  on November 1, 2000 (after one
     year from the date of grant),  conditioned on continued employment with the
     Company.

(4)  18,000 of which are vested,  the  balance to vest 8,000 per year  beginning
     5-19-01, conditioned on continued employment with the Company.


                 AGGREGATED OPTION EXERCISES IN FISCAL YEAR 2000
                         AND APRIL 1, 2000 OPTION VALUES



<TABLE>
<CAPTION>
                                                              Number of Securities
                                                         Underlying Unexercised Options        Value of Unexercised
                                Shares(#)      Value                   at                     In-the-Money Options at
                              Acquired on    Realized            April 1, 2000(1)                 April 1, 2000(1)
             Name            Exercise (#)       ($)         Exercisable/Unexercisable        Exercisable/Unexercisable
   ---------------           ------------     -------        ----------------------           ----------------------

<S>                                <C>           <C>                     <C>     <C>    <C>         <C>        <C>
   John L. Reed                    0             0                       350,000/650,000            $2,471,875/$2,903,125
   Paul Dawson                     0             0                       140,000/180,000              $498,750/$643,750
   Richard V. Trefz                0             0                       105,000/120,000(2)           $820,312/$0
   Linda S. Oubre                  0             0                        80,000/145,000              $625,000/$1,029,687
   Andrew J. Hofmeister            0             0                        86,000/149,000              $451,699/$788,937

--------------
</TABLE>


                                       14
<PAGE>

1    Potential  unrealized value is calculated as the fair market value at March
     31, 2000 ($9.5625 per share),  less the option  exercise  price,  times the
     number of shares.

2    Mr. Trefz' employment with the Company  terminated  effective May 31, 2000.
     In connection with the termination,  Mr. Trefz retained options to purchase
     105,000 shares of the Company. All other unvested options held by Mr. Trefz
     were canceled.



                                       15
<PAGE>


                            EMPLOYMENT CONTRACTS AND
                     TERMINATION OF EMPLOYMENT ARRANGEMENTS

                  Certain of the Company's executive officers whose compensation
is required to be  reported  in the  Summary  Compensation  Table are parties to
written employment agreements with the Company as follows:

John Reed

                  Pursuant  to a letter  agreement  between the Company and John
Reed dated January 20, 1999, Mr. Reed agreed to serve as Chief Executive Officer
of the  Company.  The  agreement  provides  that the  Company  will pay Mr. Reed
$250,000 a year for his  services.  Mr. Reed also  received  options to purchase
750,000 shares of the Company's common stock at the closing price on the date of
the agreement.  Mr. Reed's employment began full-time and on location on June 2,
1999. On March 24, 2000, Mr. Reed was granted options to purchase 250,000 shares
of the Company's common stock at the closing price on that date.

Linda Oubre

                  The Company  entered into an employment  agreement  with Linda
Oubre on January 22, 1999. Under the terms of the agreement, Ms. Oubre currently
serves as  President,  Chief  Administrative  Officer.  The initial  term of the
agreement is from January 22, 1999 through June 30, 2000.  Her  employment  with
the Company will continue on an at-will basis  thereafter.  The Company paid Ms.
Oubre $165,000 per annum from January 22, 1999 through June 30,1999 and $175,000
per annum from July 1, 1999 through June 30, 2000. On July 1, 2000,  Ms. Oubre's
salary will  increase to $200,000  per annum.  Ms.  Oubre is eligible to receive
bonus  compensation  under such cash bonus plan as the Company may adopt for its
key executives. If no such plan is adopted, Ms. Oubre will be eligible for bonus
compensation  based on the  attainment of annual  profitability  and  management
objectives relating to the Company's Center Division as agreed upon by Ms. Oubre
and the Company.  Ms. Oubre was also granted options to purchase  200,000 shares
of the Company's common stock at $1.75 per share.  Options to purchase 80,000 of
the  200,000  shares  have vested and are  currently  exercisable;  the right to
purchase  an  additional  30,000 of such  shares will vest each of July 1, 2000,
July 1, 2001,  July 1, 2002 and July 1, 2003 if Ms.  Oubre has  remained  in the
employ of the Company from the date of the agreement to such date.

Paul Dawson

                  BriteSmile  International,  Ltd.  entered  into an  employment
agreement with Paul Dawson on April 19, 1999.  Under the terms of the agreement,
Mr. Dawson has served as Chief Executive Officer of BriteSmile International,  a
wholly-owned  subsidiary of the Company. The Company pays Mr. Dawson $16,666 per
month for his  services.  Mr. Dawson is eligible for a bonus based on the number
of paid teeth whitening procedures performed in a designated international area.
The bonus will be paid in cash and Common Stock of the Company. In addition, Mr.
Dawson received options to purchase 300,000 shares of the Company's common stock
at the closing price on the date of the agreement.  Options to purchase  100,000
shares vested on the date of the agreement.  The remaining  200,000 options vest
in equal installments over the next five years.



                                       16
<PAGE>

Richard V. Trefz

                  The Company entered into an employment  agreement with Richard
Trefz in May 1998,  initially as President  and CEO of the Company.  The term of
the agreement  was from May 1998 to May 31, 2000.  The Company did not renew Mr.
Trefz' employment at May 31, 2000 and the employment agreement  terminated.  The
employment  agreement  provided for a salary of $250,000 per year and options to
purchase  225,000 shares of the Company's  common stock at $1.75 per share.  Mr.
Trefz was entitled to  participate  in all employee  insurance  and other fringe
benefit programs.

                  In connection with his termination of employment as of May 31,
2000,  Mr. Trefz retained the right to exercise  105,000 of the 225,000  options
granted in May 1998. The balance of Mr. Trefz' options were cancelled.

Compensation Committee


     The Compensation Committee of the Board of Directors is currently comprised
of directorsPoch,  Peters,  Thompson, and Reed. The committee meets periodically
to review the compensation of the Company's officers.



                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

                  Effective  January 12, 2000, the Company sold 77,318 shares of
Common Stock in a private  placement to Andrew J.  McKelvey for cash proceeds of
$463,908.  Bradford  Peters,  a director of the Company,  shares in the economic
benefits of any appreciation in the shares acquired by Mr. McKelvey.  Mr. Peters
also shares with Mr. McKelvey authority to dispose of the shares.

                  On December 1, 1999 the  Company,  as lessee,  entered into an
Agreement of Sublease  with LCO  Properties,  Inc., a Delaware  corporation,  as
lessor.  LCO  Properties,  Inc.  is  affiliated  with  the  Company's  principal
shareholder,  LCO Investments  Limited.  The Sublease covers approximately 4,821
square feet of space located in the building  known as 16-18 West 57th Street in
the Borough of Manhattan,  New York City. The sublease term is for ten years and
calls for initial  lease  payments of $401,500 per year,  subject to increase in
the  event of  increases  in the rent  payable  under the  parent  lease for the
property between LCO and its lessor.

                  In August  1999 Harry  Thompson,  a director  of the  Company,
agreed to provide marketing consulting services to the Company. In consideration
for Mr. Thompson's  services to the Company,  and pursuant to a letter agreement
dated August 17, 1999,  the  Company's  principal  shareholder,  LCO granted Mr.
Thompson the right to purchase from LCO up to 100,000  shares of Common Stock of
the  Company at a price of $1.50 per  share.  The  option to  purchase  from LCO
expires on August 31, 2004.

                  Effective June 4, 1999,  the Company sold 1,355,555  shares of
Common Stock in a private placement for of $15,000,000.  1,004,043 of the shares
were  sold to  nine  private  investors  for  $11,120,000,  including  LCO.  The
remaining  351,512  shares  were sold to a group of up to 18  members  of senior
management  of the Company,  including  directors and  executive  officers,  for
$3,880,000.  The  purchase  price was  $10.95 per  share.  However,  four of the
purchasers,  including  three  non-employee  directors  of the  Company and LCO,
purchased at $11.525 per share. CAP Advisers Limited,  an entity affiliated with
LCO, provided financing for the management  purchasers.  All purchasers acquired
certain  registration rights. See the Company's Current Report on Form 8-K filed
June 21, 1999.

                                       17
<PAGE>


     On April 7, 1999, the Company entered into a Letter Agreement with Chlopak,
Leonard,  Schechter and  Associates  ("CLS")  Washington,  D.C.  Pursuant to the
agreement,  CLS provides public  relations  advice and serves as  communications
counselors to the Company for consideration of $22,500 per month, plus expenses.
The  agreement  was  entered  into for a minimum of six  months,  and remains in
force. Peter Schechter,  a director of the Company,  is a one-third co-owner and
Secretary of CLS.

     On March 24, 1999,  the Company  entered into a Consulting  Agreement  with
Oral Health Clinical Services, LLC ("Oral Health"),  Salim A. Nathoo and R. Eric
Montgomery.  Mr.  Montgomery  is a  director  of the  Company.  Pursuant  to the
agreement,  Oral Health and Dr.  Nathoo will devote their  services to obtaining
American Dental Association ("ADA") Certification for the BS2000 procedure.  The
term of the contract is for two years or until ADA  Certification,  whichever is
earlier.  In  consideration  for the services,  the Company granted 75,000 stock
options to Dr.  Nathoo  which are vested.  The Company  will grant up to 225,000
additional  stock  options,  of which the number and exercise price is dependent
upon obtaining ADA Certification, at the date the Certification is obtained.


     On December 7, 1998, the Company sold  9,302,326  shares of Common Stock to
LCO in a  private  placement  for  $10,000,000.  Under an  amendment  to a prior
registration agreement, LCO acquired certain registration rights with respect to
these shares.

     On May 17,  1998,  the Company  entered into a  Consulting  Agreement  with
Oraceutical, LLC. R. Eric Montgomery, a director of the Company, is the founding
Manager and President of  Oraceutical.  Pursuant to the  agreement,  Oraceutical
provides   technology   development   services   to  the   Company  for  various
light-activated  teeth  whitening  products  and  procedures.  The  Company  and
Oraceutical are currently negotiating an extension of their agreement beyond its
original  term. In  consideration  for its services,  Oraceutical  has been paid
$35,000 a month,  plus  options  to  purchase  200,000  shares of Common  Stock,
subject to vesting provisions, exercisable at $1.75 per share.

     On May 5, 1998,  the Company sold  1,860,465  shares of its Common Stock to
LCO, for $5,000,000  pursuant to a Stock Purchase  Agreement  dated as of May 4,
1998.


     On June 27, 29,  2000,  the Company  signed  closed a  Securities  Purchase
Agreement with nine investors (the "Initial  Investors"),  pursuant to which the
sold  Company  sold  in a  private  placement  (the  "Initial  Closing")  its 5%
Subordinated  Convertible Notes due June 29, 2005 (the "Notes") in the aggregate
principal amount of $15,583,332.

     The Notes are convertible  into shares of the Company's  Common Stock,  par
value $.001 per share (the "Common  Stock"),  at a per share conversion price of
$6.18, which is 120% of the average of the closing bid price of the Common Stock
during the ten-trading day period  immediately  prior to June 27, 2000, the date
the transaction documents were signed. The Company also issued to the Investors,
pro rata,  warrants (the  "Warrants") to purchase a total of 1,260,787 shares of
Common Stock, which have a term of five years and an exercise price of $7.21 per
share.  The conversion price of the Notes and the exercise price of the Warrants
are  subject to certain  reset  and/or  penalty  provisions  as set forth in the
transaction documents.

                  Two of the Initial Investors who purchased a total
of $3,500,000  principal amount of the Notes, are unaffiliated with the Company.
These unaffiliated investors are CapEx, L.P., and Pacific Mezzanine Fund.


                                       18
<PAGE>


     Seven of the  Initial  Investors,  who  purchased  an  aggregate  amount of
$12,083,332  of  the  Notes,  are  presently  affiliates  of  the  Company.  The
affiliated  Initial Investors include LCO Investments  Limited  (shareholder and
affiliated  with  director  Anthony  Pilaro),  John Reed  (shareholder,  CEO and
director),  Gasper Lazzara,  Jr.  (director),  Andrew McKelvey  (shareholder and
affiliated with director  Bradford  Peters),  and Pequot Private Equity Fund II,
L.P.,  Pequot   International   Fund,  Inc.,  and  Pequot  Partners  Fund,  L.P.
(shareholders and affiliated with director Gerald Poch).

     Pursuant to a Registration  Rights Agreement  between the Initial Investors
and the Company, the Company agreed to register with the Securities and Exchange
Commission,  within 120 days from the closing  date,  the shares of Common Stock
underlying  the Notes and Warrants for resale under the  Securities Act of 1933,
as amended.

     Effective  August 3, 2000, the completed a subsequent sale (the "Subsequent
Closing") of an additional  $4,416,667  principal amount of the Notes,  together
with Warrants to purchase  357,334  shares of Common Stock,  as part of the same
private  placement.  The Notes sold in the Subsequent  Closing are due August 3,
2005,  and the Warrants  are  exercise for 5 years until August 3, 2005.  In all
other  material  respects,  the  Note and  Warrants  have  the  same  terms  and
conditions as the those sold in the Initial Closing.

     Purchasers  in the  Subsequent  Closing  included five of the seven Initial
Investors  affiliated  with the Company (LCO,  Andrew  McKelvey,  Pequot Private
Equity Fund II, L.P., Pequot International Fund, Inc., and Pequot Partners Fund,
L.P.) for $3,616,668  principal amount of the Notes.  Two new investors,  VenCap
Opportunities  Fund, L.P. and Wendell Starke,  also purchased Notes and Warrants
in the Subsequent Offering for an aggregate principal investment of $800,000.

     All  sales  of the  Notes  and  Warrants  in the  Initial  Closing  and the
Subsequent  Closing  were  made  in  private   transactions,   exempt  from  the
registration requirements of the Securities Act of 1933 pursuant to Section 4(2)
of the Act and Rule 506  promulgated by the  Securities and Exchange  Commission
thereunder.  Each person acquired the Notes and related  warrants for investment
purposes  only,  with no  intent to  distribute  the  securities.  The Notes and
Warrants are subject to standard restrictive legends with respect to transfer or
resale. All recipients  received or had meaningful access to all Company reports
filed with the Commission pursuant to the Securities Exchange Act of 1934.





                                       19
<PAGE>


                  PROPOSAL 2 -- AMENDMENT TO STOCK OPTION PLAN

                  On June 9, 2000, the Company's  Board of Directors  adopted an
amendment to the  Company's  Revised 1997 Stock Option and  Incentive  Plan (the
"Plan").  Pursuant to the  amendment,  the aggregate  number of shares of Common
Stock of the Company  available for issuance  under the Plan was increased  from
4,000,000 shares to 5,000,000 shares.

                  At the Annual  Meeting,  the  Company's  shareholders  will be
asked to  ratify  and  approve  the  amendment  to the  Plan,  and the  Board of
Directors  is  soliciting  the  enclosed  proxy  as to  that  decision.  A brief
description  of the material  provisions  of the Plan,  as amended,  and a table
summarizing the benefits to be conferred under the Plan follows.

                  The Plan provides for the award of incentive  stock options to
key employees,  and the award of non-qualified stock options, stock appreciation
rights,  cash and stock bonuses,  and other  incentive  grants to key employees,
directors,  officers,  agents and consultants  who have important  relationships
with the Company or its subsidiaries. Presently there are over 120 employees who
are eligible to participate  in the Plan. The Plan was initially  adopted by the
Board of Directors effective as of January 31, 1997. It was amended by the Board
of Directors on May 12, 1998,  which amendments were ratified and adopted by the
shareholders of the Company at the Company's Annual Meeting of Shareholders held
in August  1998.  The Plan was  further  amended  by the Board of  Directors  on
January  22, 1999 to increase  the number of shares  issuable  under the Plan to
4,000,000.  The January  22,  1999  amendment  was  ratified  and adopted by the
shareholders of the Company at the Company's Annual Meeting of Shareholders held
in August 1999.

                  The only amendment to the Plan since the Plan was ratified and
approved by the shareholders at last year's meeting has been the increase by the
Board of  Directors,  in June 2000, of the number of shares  issuable  under the
Plan.  That most recent  increase is now being  submitted to shareholders of the
Company for their approval.

                  The principal provisions of the Plan are summarized below.

Administration

                  The Plan is  administered  by the  Board of  Directors  of the
Company,  or a Committee appointed by the Board consisting solely of two or more
non-employee directors (the "Plan Committee"). The Plan Committee will determine
and designate the  individuals  and classes of  individuals to whom awards under
the Plan should be made and the amount,  terms and conditions of the awards. The
Plan Committee may adopt and amend rules relating to the  administration  of the
Plan.  Upon election of the director  nominees  identified in Proposal 1 herein,
the Plan Committee  will be comprised of all directors of the Company.  The Plan
is intended to comply with, and will be  administered  in accordance  with, Rule
16b-3  adopted  under the  Securities  Exchange  Act of 1934,  as  amended  (the
"Exchange  Act"),  and Section  162(m) of the Internal  Revenue Code of 1986, as
amended (the "Code"), and the regulations thereto.

Eligibility

                  Awards under the Plan may be made to directors,  officers,  or
key employees of the Company and its  subsidiaries,  and to nonemployee  agents,
consultants,  advisors,  and other persons whom the Plan Committee believes have
made or will make an  important  contribution  to the Company or any  subsidiary


                                       20
<PAGE>

thereof,  subject  to  Section  422 of the  Code,  which  limits  the  grant  of
"Incentive Stock Options" to executive  officers and other senior managerial and
professional employees.

Shares Available

                 Subject to  adjustment  as provided  in the Plan,  a maximum of
5,000,000  shares  of the  Company's  common  stock  is  reserved  for  issuance
thereunder.  If an option or stock  appreciation  right  granted  under the Plan
expires or is terminated or canceled, the unissued shares subject to such option
or stock appreciation right are again available under the Plan. In addition,  if
shares sold or awarded as a bonus under the Plan are forfeited to the Company or
repurchased by the Company,  the number of shares  forfeited or repurchased  are
again  available  under the Plan.  In the absence of an  effective  registration
statement  under the Securities Act of 1933, as amended (the "Act"),  all shares
granted under the Plan will be restricted as to subsequent  resales or transfer,
pursuant to Rule 144 under the Act.

Term

                  Unless earlier terminated by the Plan Committee, the Plan will
continue in effect until the earlier of: (i) January 31, 2007, and (ii) the date
on which all shares  available for issuance  under the Plan have been issued and
all  restrictions on such shares have lapsed.  The Plan Committee may suspend or
terminate  the Plan at any time  except  with  respect  to  options,  and shares
subject to restrictions, then outstanding under the Plan.

Stock Option Grants


                  The Plan Committee may grant Incentive Stock Options  ("ISOs")
and  Non-Statutory  Stock Options  ("NSOs") under the Plan. With respect to each
option grant,  the Plan Committee will determine the number of shares subject to
the option,  the option  price,  the period of the option,  the time or times at
which the option may be exercised  (including whether the option will be subject
to any vesting  requirements and whether there will be any conditions  precedent
to exercise of the option),  and the other terms and  conditions  of the option.
The Plan specifies, however, that 6 months must elapse from the date of grant of
the  options to the date of  disposition  by the option  holder of the shares of
common stock  underlying the option.  Options  granted under the plan expire six
months after the termination of the option holder's employment for reasons other
than permanent disability, retirement, death, or termination for cause. To date,
options to purchase 4,509,600 shares of Common Stock have been granted
and are currently outstanding pursuant to the Plan.


                  ISOs  are  subject  to  special  terms  and  conditions.   The
aggregate fair market value,  on the date of the grant,  of the common stock for
which an ISO is  exercisable  for the  first  time by the  optionee  during  any
calendar year may not exceed $100,000.  An ISO may not be granted to an employee
who  possesses  more than 10% of the total voting power of the  Company's  stock
unless the option  price is at least 110% of the fair market value of the common
stock  subject  to the option on the date it is  granted,  and the option is not
exercisable for 5 years after the date of grant. No ISO may be exercisable after
10 years from the date of grant.  The option  price may not be less than 100% of
the fair market value of the common  stock  covered by the option at the date of
grant.

                  In  connection  with  the  grant  of NSOs or  ISOs,  the  Plan
Committee may issue "Reload  Options",  which allow employees to receive options
to  purchase  that number of shares that shall equal (i) the number of shares of
common stock used to exercise  underlying  NSOs or ISOs,  and (ii) the number of
shares of common stock used to satisfy any tax withholding  requirement incident
to the exercise of the underlying NSOs or ISOs.

                                       21
<PAGE>

                  Unless provided  otherwise by the Plan Committee in connection
with a particular  option grant, no vested option may be exercised unless at the
time of such exercise the holder of such option is employed by or in the service
of the  Company or any  subsidiary  thereof,  within  three (3) years  following
termination of employment by reason of death,  retirement,  or  disability,  and
within six (6) months  following  termination  for any other reason,  except for
cause,  in which case all  unexercised  options shall  terminate  forthwith.  No
shares may be issued  pursuant to the  exercise of an option  until full payment
therefor  has been made.  Upon the  exercise of an option,  the number of shares
reserved  for  issuance  under the Plan will be  reduced by the number of shares
issued upon exercise of the option.

Stock Appreciation Rights

                  Two types of Stock Appreciation Rights ("SARs") may be granted
under the  Plan:  "Alternate  SARs" and  "Limited  Rights."  Alternate  SARs are
granted  concurrently with or subsequent to stock options, and permit the option
holder to be paid, in common stock,  the excess of the fair market value of each
share of common stock underlying the stock option at the date of exercise of the
Alternate  SARs  over  the fair  market  value of each  share  of  common  stock
underlying the option at the grant date. The exercise of Alternate SARs shall be
in lieu of the exercise of the stock option  underlying  the SARs, and upon such
exercise a  corresponding  number of stock options shall be canceled.  Alternate
SARs are exercisable upon the same terms and conditions as are applicable to the
options  underlying  them.  Upon the exercise of an Alternate SAR, the number of
shares  reserved  for  issuance  under the Plan will be reduced by the number of
shares issued.

                  Limited Rights may be issued  concurrently  with or subsequent
to the award of any stock option or Alternate SAR under the Plan. Limited Rights
allow the holder  thereof  to be paid  appreciation  on the stock  option or the
amount of appreciation  receivable upon exercise of an Alternate SAR in cash and
in lieu of exercising  such options or rights.  Limited  Rights are  exercisable
only to the same extent and subject to the same  conditions  and within the same
time periods as the stock  options or  Alternate  SARs  underlying  such Limited
Rights;  provided,  however,  that Limited Rights may not be exercised under any
circumstances  until the  expiration  of 6 months  following  the date of grant.
Limited Rights are exercisable in full for a period of seven months  following a
change in control of the Company. Upon the exercise of Limited Rights, the stock
options or Alternate SARs underlying such Limited Rights shall  terminate.  Cash
payments  upon the  exercise  of  Limited  Rights  will not reduce the number of
shares of common stock  reserved for issuance  under the Plan. No SARs have been
granted under the Plan.

Stock Bonus Awards

                  The Plan Committee may award shares of common stock as a stock
bonus under the Plan.  The Plan  Committee may  determine the  recipients of the
awards,  the number of shares to be  awarded,  and the time of the award.  Stock
received as a stock bonus is subject to the terms, conditions,  and restrictions
determined  by the Plan  Committee  at the time the stock is  awarded.  No stock
bonus awards have been granted under the Plan.

Cash Bonus Rights

                  The Plan  Committee may grant cash bonus rights under the Plan
either outright or in connection with (i) options granted or previously granted,
(ii) SARs  granted  or  previously  granted,  (iii)  stock  bonuses  awarded  or
previously awarded,  and (iv) shares issued under the Plan. Bonus rights granted
in connection  with options entitle the optionee to a cash bonus if and when the
related  option  is  exercised.  The  amount  of  the  bonus  is  determined  by
multiplying  the excess of the total fair  market  value of the shares  acquired


                                       22
<PAGE>

upon the exercise  over the total option price for the shares by the  applicable
bonus  percentage.  Bonus rights  granted in connection  with an SAR entitle the
holder  to a cash  bonus  when  the  SAR is  exercised,  that is  determined  by
multiplying the amount received upon exercise of the SAR by the applicable bonus
percentage.  Bonus rights granted in connection  with stock bonuses  entitle the
recipient to a cash bonus, in an amount determined by the Plan Committee, either
at the time the stock bonus is awarded or upon the lapse of any  restrictions to
which the stock is subject. No bonus rights have been granted under the Plan.

Non-Assignability of Plan Awards

                  No award under the Plan shall be assignable or transferable by
the  recipient  thereof,  except by will or the laws of descent or pursuant to a
qualified domestic relations order as defined in the Code.

Changes in Capital Structure

                  The Plan provides that if the outstanding  common stock of the
Company is increased  or decreased or changed into or exchanged  for a different
number  or kind of shares  or other  securities  of the  Company  or of  another
corporation  by reason of any  recapitalization,  stock  split or certain  other
transactions,  appropriate  adjustment will be made by the Plan Committee in the
number and kind of shares available for grants under the Plan. In addition,  the
Plan  Committee  will make  appropriate  adjustments  in the  number and kind of
shares as to which  outstanding  options will be exercisable.  In the event of a
merger,  consolidation or other fundamental corporate transformation,  the Board
may, in its sole discretion,  permit outstanding  options to remain in effect in
accordance  with their terms;  to be converted into options to purchase stock in
the surviving or acquiring  corporation in the transaction;  or to be exercised,
to the extent then exercisable, during a period prior to the consummation of the
transaction established by the Plan Committee or as may otherwise be provided in
the Plan.

Tax Consequences

                  The following  description  addresses  the federal  income tax
consequences of the Plan. Although the Company believes the following statements
are correct based on existing provisions of the Code and legislative history and
administrative and judicial  interpretations  thereof, no assurance can be given
that  changes  will not occur which would  modify such  statements.  Also,  such
statements are intended only to provide basic information. Each Plan participant
should  consult his or her own tax advisor  concerning the tax  consequences  of
participation  in  the  Plan  because  individual   financial  and  federal  tax
situations may vary, and state and local tax considerations may be significant.

                  Certain  options  authorized  to be granted under the Plan are
intended  to qualify as ISOs for  federal  income tax  purposes.  Under  federal
income tax law currently in effect,  the optionee will  recognize no income upon
grant or  exercise  of the ISO.  If an  employee  exercises  an ISO and does not
dispose of any of the option shares within two years following the date of grant
and within one year following the date of exercise,  then any gain realized upon
subsequent  disposition of the shares will be treated as income from the sale or
exchange of a capital asset held for more than one year. If an employee disposes
of shares  acquired upon exercise of an ISO before the  expiration of either the
one-year holding period or the two-year waiting period, any amount realized will
be taxable as  ordinary  compensation  income in the year of such  disqualifying
disposition to the extent that the lesser of the fair market value of the shares
on the exercise date or the fair market value on the date of disposition exceeds
the exercise  price.  The Company will not be allowed any  deduction for federal


                                       23
<PAGE>

income tax  purposes at either the time of the grant or the  exercise of an ISO.
Upon any disqualifying disposition by an employee, the Company will generally be
entitled to a deduction to the extent the employee realized ordinary income.

                  Certain  options  authorized to be granted under the Plan will
be treated as NSOs for federal income tax purposes. Under federal income tax law
presently  in effect,  no income is  realized by the grantee of an NSO until the
option is  exercised.  When the NSO is  exercised,  the  optionee  will  realize
ordinary  compensation  income,  and the Company will generally be entitled to a
deduction,  in the amount by which the market value of the shares subject to the
option at the time of exercise  exceeds  the  exercise  price.  Upon the sale of
shares  acquired upon exercise of an NSO, the excess of the amount realized from
the sale over the  market  value of the shares on the date of  exercise  will be
taxable.

                  An  employee  who  receives  stock  in  connection   with  the
performance  of services will  generally  realize  income at the time of receipt
unless the shares are not substantially vested for purposes of Section 83 of the
Code and no election  under  Section  83(b) of the Code is filed  within 30 days
after the original  transfer.  The Company  generally  will be entitled to a tax
deduction in the amount includable as income by the employee at the same time or
times as the employee  recognizes income with respect to the shares. The Company
is  required  to  withhold  employment  taxes on the  amount of the  income  the
employee  recognizes.  A  participant  who receives a cash bonus right under the
Plan generally will recognize  income equal to the amount of any cash bonus paid
at the time of receipt of the bonus, and the Company  generally will be entitled
to a deduction equal to the income recognized by the participant.

                  Section 162(m) of the Code limits to $1 million per person the
amount the  Company may deduct for  compensation  paid to any of its most highly
compensated  officers  in any  year  after  1993.  Under  proposed  regulations,
compensation  received  through  the  exercise  of an  option or SAR will not be
subject to the $1 million  limit if the option or SAR and the plan  pursuant  to
which  it  is  granted  meet  certain  requirements.  The  currently  applicable
requirements  are that the option or SAR be granted by a  committee  of at least
two disinterested directors and that the exercise price of the option or the SAR
be not less than fair  market  value of the  Common  Stock on the date of grant.
Accordingly,  the Company believes  compensation received on exercise of options
and SARs granted under the Plan in compliance with the above  requirements  will
not be subject to the $1 million deduction limit.

Amendments to Plan

                  The Plan  Committee  may at any  time  and  from  time to time
terminate or modify or amend the Plan in any  respect,  including in response to
changes in  securities,  tax or other laws or rules,  regulations  or regulatory
interpretations  thereof applicable to the Plan or to comply with stock exchange
rules or requirements.

                  Subject to the Plan,  the following  options have been awarded
and are currently outstanding:


                                       24
<PAGE>






                                  PLAN BENEFITS

                            Revised 1997 Stock Option
                               and Incentive Plan

<TABLE>
<CAPTION>
                                                                               NO. OF OPTIONS
                                                                               TO PURCHASE
NAME AND POSITION                                     DOLLAR VALUE ($)         COMMON STOCK(2)
-----------------                                     ----------------         -------------

<S>                                                             <C>                  <C>
John L. Reed                                                    $1,031,250              750,000(3)
   CEO and director
Paul Dawson                                                     $        0              300,000(4)
   CEO, BriteSmile International Ltd.
Linda S. Oubre                                                  $  425,000              225,000(5)
   President, Chief Administrative Officer
   and director
Andrew J. Hofmeister                                            $  268,750              235,000(6)
   President Associated Center Division
Michael Whan                                                    $        0              200,000(7)
   President Worldwide Marketing
Paul A. Boyer                                                   $        0              150,000(8)
   Executive Vice President, Chief Financial
   Officer and Secretary
Stephen Miller                                                  $  225,000              200,000(9)
   Executive Vice President, Real Estate
   And Construction
Jennifer A. Scott, director                                     $   56,250              20,000(10)
Peter Schechter, director                                       $        0              20,000(11)

Current Executive Officers                                      $2,006,250           2,100,000
As a Group (7 persons)

Current Directors Who are Not                                   $   56,250              40,000
Executive Officers, as a Group

All Current or Former Employees                                 $1,513,937           2,139,600
Who are Not Executive Officers, as a Group
</TABLE>


(1)  As of July 14,  2000,  the  market  value of the  shares  of  Common  Stock
     underlying the options was $3.875, as quoted on Nasdaq.

(2)  Exercise  prices of options  granted  pursuant to the Plan range from $1.00
     per share to $13.375 per share.

(3)  Exercisable at $2.50 per share,  350,000 of which are vested, the remainder
     of which vest 100,000 per year beginning January 22, 2001.

(4)  Exercisable at $6.00 per share,  140,000 of which are vested, the remainder
     of which vest 40,000 per year beginning April 19, 2001.


                                       25
<PAGE>

(5)  Exercisable  at $1.75 per share 80,000 of which are vested,  the balance of
     which vest 30,000 per year  beginning  July 15,  2001,  and 25,000  shares,
     exercisable at $5.875 per share beginning November 1, 2000.

(6)  Represents  5,000  shares  exercisable  at $9.00 per  share,  5,000  shares
     exercisable  at $6.81 per share,  100,000  shares  exercisable at $1.75 per
     share  (40,000 of which are  vested,  60,000 of which vest 15,000 each year
     beginning  August 1, 2000),  50,000  shares  exercisable  at $2.75 per year
     (18,000 of which are vested,  32,000 of which vest 8,000 per year beginning
     March 2, 2001),  50,000 shares  exercisable at $13.375 per share  (18,000of
     which are vested,  32,000 of which vest 8,000 each year  beginning  May 19,
     2001), and 25,000 shares  exercisable at 5.875 per share beginning November
     1, 2000.

(7)  200,000 shares exercisable at $7.39 per share, 100,000 of which are vested,
     the balance of which vest 20,000 each year beginning April 24, 2001.

(8)  150,000 shares exercisable at $7.75 per share,  50,000 of which are vested,
     the balance of which vest 20,000 each year beginning December 1, 2000.

(9)  200,000 shares exercisable at $2.75 per share,  80,000 of which are vested,
     the balance of which vest 30,000 per year beginning March 2, 2001.

(10) Presently exercisable at $1.0625 per share.

(11) Presently exercisable at $11.25 per share.


      THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR APPROVAL OF PROPOSAL 2.


                                   PROPOSAL 3


TO APPROVE A SERIES OF TRANSACTIONS PURSUANT TO WHICH THE COMPANY (I) HAS ISSUED
CONVERTIBLE  NOTES IN THE AGGREGATE  PRINCIPAL  AMOUNT OF  $20,000,000 TO ELEVEN
INVESTORS,  INCLUDING  SEVEN  INVESTORS  PRESENTLY  AFFILIATED WITH THE COMPANY,
WHICH NOTES ARE CONVERTIBLE  INTO 3,236,245 SHARES OF COMMON STOCK, AND (II) HAS
ISSUED  WARRANTS TO THE  INVESTORS  TO PURCHASE A TOTAL OF  1,618,122  SHARES OF
COMMON  STOCK.  THE NET EFFECT OF THE  FORGOING  TRANSACTIONS,  IF THE NOTES ARE
CONVERTED AND THE WARRANTS ARE EXERCISED,  WILL BE THE ISSUANCE OF MORE THAN 20%
OF THE  TOTAL  NUMBER  OF  SHARES  OF THE  COMPANY'S  COMMON  STOCK  ISSUED  AND
OUTSTANDING PRIOR TO THE COMMENCEMENT OF SUCH TRANSACTIONS.

The Note Offering

     As of August 3, 2000 the Company had closed Securities  Purchase Agreements
("Note Purchase Agreements") with eleven investors ("Investors"),  seven of whom
had previously  been  affiliated  with the Company,  its executive  officers and
directors (the "Note Offering"). Pursuant to the Note Purchase Agreements, the


                                       26
<PAGE>



Investors purchased the Company's 5% Subordinated  Convertible Notes due in five
years (the "Notes") in the aggregate  principal  amount of  $20,000,000.  Of the
$20,000,000  total  proceeds  to the  Company,  $15,583,332  was  received in an
initial  closing on June 29, 2000.  The balance of $4,416,667  was received in a
subsequent closing on August 3, 2000.




                                       27
<PAGE>




     The Company also issued to the Investors,  pro rata, warrants  ("Warrants")
to purchase a total of 1,618,122 shares of Common Stock.

     Four of the Investors, who purchased a total of $4,300,000 principal amount
of the Notes, are unaffiliated with the Company.  These  unaffiliated  investors
are CapEx,  L.P., Pacific Mezzanine Fund, VenCap  Opportunities  Fund, L.P., and
Wendell Starke as Trustee under trust dated 10-02-1991.

     Seven of the Investors, who purchased an aggregate amount of $15,700,000 of
the Notes,  are presently  affiliates of the Company.  The affiliated  Investors
include LCO  Investments  Limited  (shareholder  and  affiliated  with  director
Anthony Pilaro), John Reed (shareholder,  CEO and director), Gasper Lazzara, Jr.
(director),  Andrew McKelvey  (shareholder and affiliated with director Bradford
Peters),  and Pequot Private Equity Fund II, L.P.,  Pequot  International  Fund,
Inc., and Pequot Partners Fund, L.P.  (shareholders and affiliated with director
Gerald Poch).

Terms and Conditions of the Notes

     The Notes bear interest on the unpaid  principal  balance at the rate of 5%
per  annum.  Interest  on the Notes is  payable  in cash on the last day of each
March  and the last day of each  September  during  the term of the  Notes.  The
principal  amount of the Notes is due and  payable  five  years from the date of
purchase of the Notes.

     The Notes are  convertible  into shares of the Company's  Common Stock at a
per share conversion price of $6.18, which is 120% of the average of the closing
bid price of the Common  Stock  during the ten  trading  day period  immediately
prior to June 27,  2000,  the date the  transaction  documents  for the  initial
closing of the Note  Offering were signed.  On June 27, 2000,  the closing sales
price of the Company's Common Stock as quoted on NASDAQ was $5.563. On August 3,
2000,  the effective date of the  subsequent  closing of the Note Offering,  the
closing sales price of the Common Stock on NASDAQ was $4.563.

     The  conversion  price of the Notes is  subject  to a  one-time  adjustment
downward in nine months from  closing to 102% of the market  price of the Common
Stock on the  adjustment  date  (provided  that in no event  will such  price be
adjusted downward to less than $3.8625 per share).  The conversion price is also
subject to  adjustments  from time to time upon the  occurrence of certain other
events described in the Notes and Warrants, including future issuances of Common
Stock for  consideration  less than the conversion  price then in effect,  stock
splits or reverse stock splits,  and the  occurrence of certain major  corporate
events such as mergers, sale of assets, tender offers or exchange offers.

     Pursuant to a Registration  Rights Agreement  between the Investors and the
Company,  the  Company  agreed to  register  with the  Securities  and  Exchange
Commission (the "Commission"),  within 120 days from the initial closing date of
June 27, 2000, the shares of Common Stock  underlying the Notes and Warrants for


                                       28
<PAGE>


resale under the Securities  Act of 1933, as amended.  The Company has filed the
Registration  Statement  with  the  Commission.  As of the  date of  this  Proxy
Statement,  no  additional  Notes  have  been  purchased  in  the  offering  the
Registration Statement has not been declared effective by the Commission.


Terms and Conditions of the Warrants

     Each  purchaser of Notes in the Note  Offering  also  received  Warrants to
purchase  shares of Common Stock of the Company.  Pursuant to the Note  Purchase
Agreements,  the number of shares of Common Stock  issuable upon the exercise of
the Warrants was 1,618,122,  calculated pursuant to the Note Purchase Agreements
as that  number  equal  to the  quotient  of (A) the  product  of the  aggregate
principal  amount  of Notes  purchased  by each  Purchaser  multiplied  by 0.50,
divided by (B) $6.18 (the Conversion  Price on the Issuance Date, as those terms
are defined in the Notes).

     The Warrants  issued in  connection  with the Note  Offering have a term of
five years and an exercise  price of $7.21 per share.  The exercise price of the
Warrants  equals 140% of $5. 15,  i.e.  10-day  average the market  price of the
Common  Stock  prior to the date of signing  the Note  Purchase  Agreement.  The
exercise  price of the Warrants is subject to  adjustment  upon  certain  events
specified in the Warrant,  including the  subsequent  issuance by the Company of
shares of its Common Stock at prices lower than the  original  Warrant  exercise
price.

     Copies of the form of Note  Purchase  Agreement,  together with the form of
Notes and  Warrants  issued to the  Investors,  are  included as exhibits to the
Company's Current Report on Form 8-K filed with the Commission on July 3, 2000.

     As of the  date  of  this  Proxy  Statement,  none of the  Notes  has  been
converted  into  shares  of  Common  Stock,  and none of the  Warrants  has been
exercised.





Use of Proceeds





     The Company  plans to use the net proceeds  from the Note  Offering to fund
ongoing business expansion,  including the establishment of additional Whitening
Centers and Associated Centers, and other general working capital purposes.

Summary Tables

     The following  table  identifies the total number of shares of Common Stock
that would be issued assuming the hypothetical conversion,  exercise or issuance
of all of the Notes and Warrants granted in the Note Offering in the aggregate



                                       29
<PAGE>




<TABLE>
<CAPTION>

                                                                   Shares of
                                               Shares of             Common
                                                Common                Stock           Total Shares           Shares
                                             Stock Issuable         Issuable              of              Issuable as
                                               Upon Full           Upon Full            Common            Percentage of
                                                  Note              Warrant             Stock                Shares
                                             Conversion at        Exercise at           Issuable           Outstanding
      Convertible              Note            $6.18 per           $7.21 per                              Prior to Note
        Security            Principal            Share               Share                                  Offering
------------------------  --------------    -------------         -------------   ------------------    -----------------
<S>                       <C>                  <C>                 <C>                 <C>                   <C>
5% Subordinated
Convertible Notes         $20,000,000          3,236,245           1,618,122           4,854,367             20.25%
</TABLE>

     The  following  table shows the total number of shares of Common Stock that
would be issued to the Investors  assuming the conversion  price of the Notes is
reset as provided in the reset provisions described above to the lowest possible
per share reset price of $3.8625:




                                       30
<PAGE>







<TABLE>
<CAPTION>

                                                                   Shares of
                                               Shares of             Common
                                                 Common              Stock                                Total Shares
                                             Stock Issuable         Issuable                               Issuable as
                                               Upon Full           Upon Full                              Percentage of
                                                  Note              Warrant                                  Shares
                                             Conversion at        Exercise at         Total Shares         Outstanding
      Convertible              Note           $3.8625 per          $7.21 per           of Common          Prior to Note
        Security             Principal           Share               Share           Stock Issuable         Offering
-----------------         -----------          ---------           ---------           ---------          --------------
<S>                       <C>                  <C>                 <C>                 <C>                   <C>
5% Subordinated
Convertible Notes         $20,000,000          5,177,993           1,618,122           6,796,116             28.35%
</TABLE>



Nasdaq National Market Shareholder Approval Requirement


     The Common Stock is quoted on the Nasdaq National  Market.  Because of that
listing, the Company is contractually  obligated to comply with applicable rules
of the Nasdaq Stock  Market.  Nasdaq Stock  Market Rule  4460(i)(1)(D)  requires
shareholder approval for the issuance of shares of common stock in a transaction
or series of transactions involving, among other types of transactions, the sale
or issuance by the issuer of common  stock (or  securities  convertible  into or
exercisable for common stock) equal to 20% or more of the common stock or 20% or
more of the voting power obtained  before the issuance for less than the greater
of book or  market  value of the  stock.  As is noted in the  table  above,  the
conversion of all or  substantially  all of the  aggregate  amount of the Notes,
together with the issuance of the shares of Common Stock  issuable upon exercise
of the Warrants, would result in the issuance by the Company of more than 20% of
the Common Stock outstanding before the Note Purchase Agreements were executed.

     In addition, Nasdaq National Market rule 4460(i)(1)(A) requires shareholder
approval  for the  issuance  of  shares  of common  stock  under an  arrangement
pursuant to which stock may be acquired by the Company's  officers or directors.
As discussed above,  seven of the Investors,  who have purchased an aggregate of
$15,700,000  of the  Notes,  are  presently  affiliates  of the  Company.  These
Investors  collectively own 16,989,940,  or 70.9 %, of the 23,975,885  shares of
Common  Stock  outstanding  as of the record  date and  entitled  to vote at the
Annual  Meeting.  Accordingly,  these  affiliated  Investors  have a substantial
interest in voting in favor of Proposal No. 3. The affiliated  Investors  intend
to vote their shares in favor of Proposal No. 3,  thereby  assuring  adoption of
this Proposal. The total percentage of shares that will be held by the affiliate
Investors,  assuming all of the Notes are converted and Warrants exercised, will
be 74.9% (76.2%  assuming the one-time  downward  adjustment  of the  Conversion
Price to the lowest possible price of $3.8625).

     In recognition of the forgoing requirements of the Nasdaq Stock Market, the
Company  agreed under the Note Purchase  Agreements  that the Board of Directors
would  recommend  that the  shareholders  approve  the sale of the Notes and the
related transactions to the extent such transactions have been entered into with
officers  and  directors of the Company or their  affiliates,  and to the extent
that such  transactions  could, upon conversion of the Notes and exercise of the
Warrants,  will  result in the  issuance  of more than 20% of the  Common  Stock
outstanding  immediately prior to such series of transactions,  potentially at a
price which may be below the then current market price at the time of conversion
or exercise.

Director Recommendation


                                       31
<PAGE>


     The Board of Directors recommends that the shareholders approve the sale of
the Notes and Warrants.  The  directors  determined  that the Company  needed to
complete  a  private  placement  of either  debt or equity to supply  additional
funding  necessary for the Company to pursue its  expansion  goals over the next
twelve months.  The Board  contemplated a private  placement of straight  Common
Stock, but determined that such a transaction would create immediate dilution to
current shareholders. In the opinion of the Board members, the private placement
of the Notes was in the best interests of shareholders  because: (1) there would
be no  immediate  dilution to current  shareholders,  (2) both the Notes and the
shares  underlying  the  Warrants  were to be purchased at a premium to the then
market price of the  Company's  Common Stock of $5.15 (the 10 day average  price
immediately  preceding  the June 27, 2000  initial  signing  date),  and (3) the
Warrants provide for additional  future proceeds to the Company in the event the
price of the Company's stock increases above the Warrant exercise price of $7.21
per share.

     Potential  disadvantages  to the Company's  shareholders if the sale of the
Notes and Warrants is approved could be said to include: (1) dilution to current
shareholders  if and when the Notes are  converted  and the Warrants  exercised,
resulting in the issuance of 4,854,367  additional shares of Common Stock by the
Company at the assumed  conversion rate of 6.18 per share, and (2) the potential
depressive  effect upon the market  price of the  Company's  Common Stock if the
Investors  were to choose to  convert  their  Notes into  Common  Stock and sell
substantial  amounts of those  shares  into the public  market  pursuant  to the
registration  rights  granted  to them by the  Company.  The Board of  Directors
believes that any such  disadvantages to approving Proposal No. 3 are outweighed
by the  favorable  terms to the Company upon which the Notes and  Warrants  were
sold, and the receipt by the Company of $20,000,000 in working capital  critical
to the Company's  ability to execute its plan to open additional teeth whitening
centers.


     The  Company's  Board of Directors  now solicits  your proxy to be voted to
approve such transactions by approving this Proposal No. 3.



         THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" PROPOSAL NO. 3.



                                       32
<PAGE>



                 PROPOSAL 4 -- APPROVAL OF INDEPENDENT AUDITORS

                  The Board of  Directors  of the Company has  selected  Ernst &
Young LLP as the independent  auditors for the Company for the transition fiscal
year of the Company  ending  December 31, 2000.  Ernst & Young LLP served as the
Company's independent auditors for the fiscal year ended April 1, 2000.

                  At the Annual  Meeting,  shareholders  will be asked to ratify
the  selection by the Board of  Directors of Ernst & Young LLP as the  Company's
independent auditors.

                  Representatives  of  Ernst & Young  LLP may  attend  the  2000
Annual  Meeting.  If  they  attend,  they  will  have an  opportunity  to make a
statement  if they  desire  to do so,  and  they  will be  available  to  answer
appropriate questions from shareholders.

    THE BOARD RECOMMENDS SHAREHOLDER APPROVAL OF THE SELECTION OF AUDITORS.


                                  OTHER MATTERS

                  As of the date of this Proxy Statement, the Board of Directors
of the Company does not intend to present,  and has not been  informed  that any
other person intends to present,  a matter for action at the 2000 Annual Meeting
other than as set forth herein and in the Notice of Annual Meeting. If any other
matter  properly  comes before the meeting,  it is intended  that the holders of
proxies will act in accordance with their best judgment.

                  The  accompanying  proxy is being  solicited  on behalf of the
Board of Directors of the Company. In addition to the solicitation of proxies by
mail,  certain of the officers  and  employees  of the  Company,  without  extra
compensation,  may solicit  proxies  personally or by telephone,  and, if deemed
necessary,  third  party  solicitation  agents may be engaged by the  Company to
solicit proxies by means of telephone,  facsimile or telegram,  although no such
third party has been engaged by the Company as of the date  hereof.  The Company
will also request  brokerage  houses,  nominees,  custodians and  fiduciaries to
forward  soliciting  materials to the beneficial  owners of common stock held of
record and will reimburse such persons for forwarding such material. The cost of
this solicitation of proxies will be borne by the Company.

                                  ANNUAL REPORT

                  COPIES  OF  THE   COMPANY'S   ANNUAL  REPORT  ON  FORM  10-KSB
(INCLUDING  FINANCIAL  STATEMENTS AND FINANCIAL STATEMENT  SCHEDULES) FILED WITH
THE SECURITIES AND EXCHANGE COMMISSION MAY BE OBTAINED WITHOUT CHARGE BY WRITING
TO THE  COMPANY -  ATTENTION:  PAUL A. BOYER,  SECRETARY,  490 North Wiget Lane,
Walnut Creek,  California  94598.  A request for a copy of the Company's  Annual
Report  on Form  10-KSB  must set  forth a  good-faith  representation  that the
requesting  party was either a holder of record or a beneficial  owner of Common
Stock of the Company on July 21, 2000. Exhibits to the Form 10-KSB, if any, will
be mailed upon similar  request and payment of specified fees to cover the costs
of copying and mailing such materials.

                  A copy of the Company's 2000 Annual Report to  Shareholders is
being  mailed with this Proxy  Statement,  but is not deemed a part of the proxy
soliciting material.




                                       33
<PAGE>

                              SHAREHOLDER PROPOSALS

                  Any  shareholder   proposal  intended  to  be  considered  for
inclusion in the proxy  statement for  presentation  in connection with the 2001
Annual Meeting of  Shareholders  must be received by the Company by December 15,
2000.  The proposal  must be in  accordance  with the  provisions  of Rule 14a-8
promulgated  by the  Securities  and Exchange  Commission  under the  Securities
Exchange Act of 1934. The Company suggests that any such request be submitted by
certified mail, return receipt requested. The Board of Directors will review any
proposal which is timely received, and determine whether it is a proper proposal
to present to the 2001 Annual Meeting.



                       MATERIAL INCORPORATED BY REFERENCE

                  The following  financial and other information is incorporated
by reference to the  following  sections of the Annual  Report on Form 10-KSB of
the  Company  for the  fiscal  year  ended  April 1,  2000,  as  filed  with the
Securities and Exchange Commission: Item 7, the Company's Consolidated Financial
Statements and associated notes; and Item 6, Managements Discussion and Analysis
of Financial Condition and Results of Operations.


                  The  enclosed  Proxy  is  furnished  for you to  specify  your
choices with respect to the matters referred to in the  accompanying  notice and
described in this Proxy  Statement.  If you wish to vote in accordance  with the
Board's recommendations,  merely sign, date and return the Proxy in the enclosed
envelope  which  requires  no postage if mailed in the United  States.  A prompt
return of your Proxy will be appreciated.



                     By Order of the Board of Directors


                     Paul A. Boyer, Executive Vice President, CFO, and Secretary


Walnut Creek, California
August 22, 2000




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