BRITESMILE INC
10-Q, 2000-10-31
MISCELLANEOUS ELECTRICAL MACHINERY, EQUIPMENT & SUPPLIES
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<PAGE>

                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-Q

[X]       QUARTERLY  REPORT  PURSUANT  TO SECTION 13 OR 15(d) OF THE  SECURITIES
          EXCHANGE ACT OF 1934 For the Quarterly Period Ended:September 30, 2000

                                       or

[ ]       Transition  Report  Pursuant to Section 13 or 15 (d) of the Securities
          Exchange Act of 1934

For the Transition Period from             to                .
                               -----------    ---------------
Commission File Number:        1-11064


                                BRITESMILE, INC.
           (Exact name of business issuer as specified in its charter)

           UTAH                                                87-0410364
--------------------------------               ---------------------------------
(State or other jurisdiction                   (IRS employer identification no.)
of incorporationor organization)


490 North Wiget Lane
Walnut Creek, California                                         94598
--------------------------------               ---------------------------------
(Address of principal                                         (Zip Code)
 executive offices)

                                 (925) 941-6260
                (Issuer's telephone number, including area code)



              (Former name, former address and former fiscal year,
                         if changed since last report)

Check  whether the issuer (1) filed all reports  required to be filed by Section
13 or 15(d) of the  Securities  Exchange  Act  during the past 12 months (or for
such shorter period that the registrant was required to file such reports),  and
(2) has been subject to such filing requirements for the past 90 days.

 X  yes        no

The Company had  24,054,276  shares of common stock  outstanding  at October 24,
2000.


<PAGE>




                        BRITESMILE, INC. AND SUBSIDIARIES


                                TABLE OF CONTENTS



PART I.   FINANCIAL INFORMATION


Item 1.   Financial Statements (Unaudited)

Condensed Consolidated Balance Sheets as of September 30, 2000
and April 1, 2000..............................................................3

Condensed Consolidated Statements of Operations for the 13 weeks ended
September 30, 2000 and September 30, 1999, respectively........................5

Condensed Consolidated Statements of Operations for the 26 weeks ended
September 30, 2000 and September 30, 1999, respectively........................6

Condensed Consolidated Statements of Cash Flows for the 26 weeks ended
September 30, 2000 and September 30, 1999, respectively........................7

Notes to Condensed Consolidated Financial Statements...........................8

Item 2.   Management's Discussion and Analysis of Financial Condition
          and Results of Operations...........................................13



PART II.   OTHER INFORMATION

Item 1.   Legal Proceedings...................................................21

Item 2.   Changes in Securities...............................................21

Item 4.   Submission of Matters to a Vote of Security Holders.................22

Item 5.   Other Information...................................................23

Item 6.   Exhibits and Reports on Form 8-K....................................23









                                       2
<PAGE>




                         PART I - FINANCIAL INFORMATION

ITEM 1.    FINANCIAL STATEMENTS


                                BRITESMILE, INC.
                           CONSOLIDATED BALANCE SHEETS
                                     ASSETS


<TABLE>
<CAPTION>
                                                                                 September 30, 2000          April 1, 2000
                                                                                ----------------------    ------------------------
                                                                                        (Unaudited)           (Note 2)
CURRENT ASSETS:
<S>                                                                             <C>                       <C>
    Cash and cash equivalents                                                   $      4,948,684          $     10,969,400
    Cash, restricted as to use                                                           843,000                   843,000
    Trade accounts receivable, net of allowance for doubtful
        accounts of $110,402 and $110,828, respectively                                2,005,157                 1,180,506
    Current portion, note receivable                                                     307,263
    Inventories                                                                        3,453,545                 1,191,144
    Prepaid expenses and other                                                           707,655                   833,778
                                                                                ----------------------    ------------------------

                  Total current assets                                                12,265,304                15,017,828
                                                                                ----------------------    ------------------------

PROPERTY, EQUIPMENT AND IMPROVEMENTS, at cost:
    Furniture, fixtures and equipment                                                 13,136,801                 7,153,319
    Leasehold improvements                                                            11,248,925                 7,604,464
                                                                                ----------------------    ------------------------
                                                                                      24,385,726                14,757,783
    Less accumulated depreciation and amortization                                    (3,952,993)               (1,699,949)
                                                                                ----------------------    ------------------------

                                                                                      20,432,733                13,057,834
    Construction in progress                                                             769,094                 2,844,644
                                                                                ----------------------    ------------------------

                  Net property, equipment and  improvements, at cost                  21,201,827                15,902,478
                                                                                ----------------------    ------------------------

NOTE RECEIVABLE                                                                          502,794                         -

                                                                                ----------------------    ------------------------
OTHER ASSETS                                                                           1,387,200                 1,468,800
                                                                                ----------------------    ------------------------

                                                                                $     35,357,124          $     32,389,106
                                                                                ======================    ========================
</TABLE>



                     The accompanying notes to consolidated
                    financial statements are an integral part
                      of these consolidated balance sheets.



                                       3
<PAGE>


                                BRITESMILE, INC.
                     CONSOLIDATED BALANCE SHEETS (continued)

                      LIABILITIES AND SHAREHOLDERS' EQUITY

<TABLE>
<CAPTION>
                                                                                 September 30, 2000            April 1, 2000
                                                                                ----------------------     ------------------------
                                                                                       (Unaudited)              (Note 2)
CURRENT LIABILITIES:
<S>                                                                             <C>                        <C>
    Accounts payable                                                            $       2,536,100          $       1,864,358
    Accrued expenses                                                                    1,854,882                  2,161,749
    Gift certificate liability                                                            234,464                    122,814
                                                                                ----------------------     ------------------------

                Total current liabilities                                               4,625,446                  4,148,921

Long-term debt, net                                                                    17,216,158                          -
Other long-term liabilities                                                               465,405                    121,024
                                                                                ----------------------     ------------------------

                    Total long-term liabilities                                        17,681,563                    121,024

                Total liabilities                                                      22,307,009                  4,269,945
                                                                                ----------------------     ------------------------

SHAREHOLDERS' EQUITY:
    Common stock, $.001 par value; 50,000,000 shares authorized; and
        23,938,680 and 23,905,635 shares issued and outstanding,
        respectively                                                                       23,939                     23,905
    Additional paid-in capital                                                         76,609,564                 73,389,439
    Accumulated deficit                                                               (63,583,388)               (45,294,183)
                                                                                ----------------------     ------------------------

                Total shareholders' equity                                             13,050,115                 28,119,161
                                                                                ----------------------     ------------------------

                                                                                $      35,357,124          $      32,389,106
                                                                                ======================     ========================
</TABLE>


                     The accompanying notes to consolidated
                    financial statements are an integral part
                      of these consolidated balance sheets.


                                       4
<PAGE>





                                BRITESMILE, INC.
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                                    Unaudited


<TABLE>
<CAPTION>
                                                                                   13 Weeks Ended                  13 Weeks Ended
                                                                                 September 30, 2000              September 30, 1999
                                                                                ---------------------------     --------------------
   REVENUES:
<S>                                                                             <C>                             <C>
       Center whitening fees, net                                               $        3,252,876              $        1,213,629
       Associated Center whitening fees, net                                             1,515,169                         230,205
       Product sales                                                                       410,774                          27,085
                                                                                ---------------------------     --------------------

           Total revenues, net                                                           5,178,819                       1,470,919
                                                                                ---------------------------     --------------------

   OPERATING COSTS AND EXPENSES:
       Center selling and occupancy costs                                                7,656,236                       3,521,013
       Selling, general and administrative expenses                                      5,467,717                       3,761,717
       Research and development expenses                                                   557,312                         654,964
       Depreciation and amortization                                                     1,242,728                         247,452
       Termination benefits, impairment charges and write down of assets                         -                         300,000
                                                                                ---------------------------     --------------------

           Total operating costs and expenses                                           14,923,993                       8,485,146
                                                                                ---------------------------     --------------------

               Loss from operations                                                     (9,745,174)                     (7,014,227)
                                                                                ---------------------------     --------------------

   OTHER INCOME (EXPENSE), net:
       Interest expense                                                                   (387,923)                       (112,123)
       Interest income                                                                      79,840                         231,284
                                                                                ---------------------------     --------------------

           Total other income (expense), net                                              (273,370)                        119,161
                                                                                ---------------------------     --------------------

               Loss before income tax provision                                        (10,053,257)                     (6,895,066)

   INCOME TAX PROVISION                                                                          -                                -
                                                                                ---------------------------     --------------------

               Net loss                                                         $      (10,053,257)             $       (6,895,066)
                                                                                ===========================     ====================

   BASIC AND DILUTED NET LOSS PER SHARE                                         $            (0.42)             $            (0.37)
                                                                                ===========================     ====================

   WEIGHTED AVERAGE SHARES - BASIC AND DILUTED                                          23,931,977                      18,627,000
                                                                                ===========================     ====================
</TABLE>


                     The accompanying notes to consolidated
                      financial statements are an integral
                     part of these consolidated statements.


                                       5
<PAGE>


                                BRITESMILE, INC.
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                                    Unaudited

<TABLE>
<CAPTION>
                                                                                   26 Weeks Ended            26 Weeks Ended
                                                                                 September 30, 2000        September 30, 1999
                                                                                ---------------------     ---------------------
   REVENUES:
<S>                                                                             <C>                       <C>
       Center whitening fees, net                                               $        5,463,390        $        1,945,130
       Associated Center whitening fees, net                                             3,400,536                   372,730
       Product sales                                                                       640,312                    27,085
                                                                                ---------------------     ---------------------

           Total revenues, net                                                           9,504,238                 2,344,945
                                                                                ---------------------     ---------------------

   OPERATING COSTS AND EXPENSES:
       Center selling and occupancy costs                                               12,164,953                 4,845,229
       Selling, general and administrative expenses                                     12,168,239                 6,464,580
       Research and development expenses                                                   943,298                   945,552
       Depreciation and amortization                                                     2,253,044                   402,057
       Termination benefits, impairment charges and write down of assets                         -                   300,000
                                                                                ---------------------     ---------------------

           Total operating costs and expenses                                           27,529,534                12,957,418
                                                                                ---------------------     ---------------------

               Loss from operations                                                    (18,025,296)              (10,612,473)
                                                                                ---------------------     ---------------------

   OTHER INCOME (EXPENSE), net:
       Interest expense                                                                   (391,635)                 (165,039)
       Interest income                                                                     151,088                   355,477
                                                                                ---------------------     ---------------------

           Total other income (expense), net                                              (240,547)                  190,438
                                                                                ---------------------     ---------------------

               Loss before income tax provision                                        (18,265,842)              (10,422,035)

   INCOME TAX PROVISION                                                                     23,362                         -
                                                                                ---------------------     ---------------------

               Net loss                                                         $      (18,289,204)       $      (10,422,035)
                                                                                =====================     =====================

   BASIC AND DILUTED NET LOSS PER SHARE                                         $            (0.76)       $            (0.58)
                                                                                =====================     =====================

   WEIGHTED AVERAGE SHARES - BASIC AND DILUTED                                          23,926,334                18,032,000
                                                                                =====================     =====================
</TABLE>


                     The accompanying notes to consolidated
                      financial statements are an integral
                     part of these consolidated statements.


                                       6
<PAGE>


                                BRITESMILE, INC.
                 CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                    Unaudited

<TABLE>
<CAPTION>
                                                                                   26 Weeks Ended                  26 Weeks Ended
                                                                                 September 30, 2000               September 30, 1999
                                                                                ----------------------------    --------------------
CASH FLOWS FROM OPERATING ACTIVITIES:
<S>                                                                             <C>                             <C>
   Net loss                                                                     $      (18,289,204)             $      (10,422,035)
   Adjustments to reconcile net loss to net cash used in operating activities:
           Depreciation and amortization                                                 2,253,044                         402,057
           Termination benefits, impairment charges and write-down of assets                     -                         300,000
           Cost recognized for issuance of long-term debt                                  128,779                               -
           Cost recognized for issuance of stock and stock options                         328,177                       1,063,465
           Changes in assets and liabilities:
                 Trade accounts receivable                                                (824,651)                        (42,148)
                 Note receivable                                                          (810,057)                              -
                 Inventories                                                            (2,262,401)                        (46,068)
                 Prepaid expenses and other                                                126,123                        (222,037)
                 Accounts payable                                                          671,743                        (256,324)
                 Accrued expenses & other current liabilities                             (195,217)                      1,687,255
                 Other long term liabilities                                               344,381                         157,250
                                                                                ----------------------------    --------------------

                     Net cash used in operating activities                             (18,529,283)                     (7,378,585)
                                                                                ----------------------------    --------------------

CASH FLOWS FROM INVESTING ACTIVITIES:
   Proceeds from assets held for sale, net                                                       -                       1,250,000
   Purchase of property and equipment                                                   (7,552,393)                     (5,561,056)
                                                                                ----------------------------    --------------------

                     Net cash used in investing activities                              (7,552,393)                     (4,311,056)
                                                                                ----------------------------    --------------------

CASH FLOWS FROM FINANCING ACTIVITIES:
   Principle payments on borrowing                                                               -                        (806,000)
   Proceeds from convertible debenture offering (Note 4)                                20,000,000                               -
   Proceeds from common stock offering                                                           -                      15,356,000
   Proceeds from exercise of stock options                                                  60,960                               -
                                                                                ----------------------------    --------------------

                     Net cash provided by financing activities                          20,060,960                      14,550,000
                                                                                ----------------------------    --------------------

NET  (DECREASE) INCREASE IN CASH AND CASH EQUIVALENTS                                   (6,020,716)                      2,860,359

CASH AND CASH EQUIVALENTS AT BEGINNING
    OF THE PERIOD                                                                       10,969,400                       6,199,701
                                                                                ----------------------------    --------------------

CASH AND CASH EQUIVALENTS AT END OF THE PERIOD                                  $        4,948,684              $        9,060,060
                                                                                ============================    ====================

SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
    Cash paid for interest                                                      $            3,712              $           19,167
                                                                                ============================    ====================

    Cash paid for income taxes                                                  $           23,362              $                -

    Warrants issued with long-term debt, the fair market value of which was
        capitalized as a discount to long-term debt                             $        2,912,621              $                -
                                                                                ============================    ====================
</TABLE>


                      Theaccompanying notes to consolidated
                      financial statements are an integral
                     part of these consolidated statements.


                                       7
<PAGE>



                        BRITESMILE, INC. AND SUBSIDIARIES

              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                   (Unaudited)
                               September 30, 2000

(1)        DESCRIPTION OF BUSINESS AND NATURE OF OPERATIONS

BriteSmile,  Inc., a Utah corporation  (the "Company" or  "BriteSmile")  and its
affiliates develop, produce, license and sell advanced teeth whitening products,
services and technologies.  The Company's  operations include the development of
technologically  advanced  teeth  whitening  processes  that are  distributed in
professional  salon settings known as BriteSmile  Professional  Teeth  Whitening
Centers  ("Centers").  The Company  also offers its  products  and  technologies
through licensing  arrangements with existing dental offices known as BriteSmile
Professional Teeth Whitening Associated Centers ("Associated Centers").

BriteSmile  offers consumers a new, simple and safe way to return their teeth to
their optimal natural  whiteness in a one and one-half hour visit to a Center or
Associated Center.

Centers are located in major  metropolitan  areas nationwide and offer clients a
salon-like  environment  dedicated  solely to the  business of teeth  whitening.
Centers  are  staffed  by  licensed  dentists  and  trained  dental  assistants.
Alternatively,  consumers can visit an Associated Center,  where a local dentist
administers the BriteSmile procedure in the dentist's established office.

The Company  developed its current tooth whitening  technology (the  "BriteSmile
2000 Light  Activated  Teeth  Whitening  System,"  "BS2000" or "LATW") and began
distribution in 1999. In November 1999 the Company introduced its new BriteSmile
3000 LATW keycard system (the  "BS3000") to Associated  Centers.  The BS3000,  a
mobile  version  of the  BS2000,  can be  installed  quickly  and  provides  the
flexibility and mobility required in dental offices.

The  BS2000 and  BS3000  teeth  whitening  devices  utilize a gas  plasma  light
technology.  The unique fiberoptic delivery arm of the BS2000 and BS3000 permits
blue green light to reach all 16 front teeth simultaneously, whitening the teeth
by  activating  BriteSmile's  wavelength  specific gel during three  consecutive
twenty-minute sessions.

In February  1999,  the LATW was  introduced  in the  Company's  first Center in
Walnut Creek, California. In March 1999, the Company opened its first Associated
Center in  Louisville,  Kentucky.  As of September 30, 2000,  the Company had 17
Centers and 884 Associated Centers in operation.

The Company is not engaged in the practice of dentistry.  Each licensed  dentist
who operates a Center or Associated  Center  maintains  full control over dental
matters,  including the supervision of dental auxiliaries and the administration
of the LATW procedure.

The Company does not believe that its business follows seasonal trends. However,
because certain of the Company's  Centers are located within a mall environment,
the  potential  for  seasonality  exists.  As  a  result,  the  Company's  sales
performance could potentially be affected.

Unless  specified to the contrary  herein,  references  to  BriteSmile or to the
Company refer to the Company and its subsidiaries on a consolidated basis.

(2)   SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation

The accompanying unaudited condensed consolidated financial statements have been
prepared in accordance with generally accepted accounting principles for interim
financial  information and with the  instructions to Form 10-Q and Article 10 of
Regulations  S-X.  Accordingly,  they do not include all of the  information and
footnotes  required by generally  accepted  accounting  principles  for complete
financial statements. In the opinion of management,  all adjustments (consisting
of normal recurring  accruals)considered  necessary for a fair presentation have
been included.


                                       8
<PAGE>


                        BRITESMILE, INC. AND SUBSIDIARIES

              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                   (Unaudited)


(2)   SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES-(continued)


Operating  results  for the 13 and 26 weeks  ended  September  30,  2000 are not
necessarily  indicative of the results that may be expected for the remainder of
the fiscal year ending December 30, 2000. The balance sheet at April 1, 2000 has
been derived  from the audited  financial  statements  at that date but does not
include all of the  information  and  footnotes  required by generally  accepted
accounting principles for complete financial statements.

For further  information,  refer to the  consolidated  financial  statements and
footnotes  thereto included in the Registrant  Company and  Subsidiaries  annual
report on form 10-KSB for the year ended April 1, 2000.


Inventories

Inventories  are stated at the lower of cost  (first-in,  first-out)  or market.
Inventories  consist  primarily of dental  supplies and component  parts for the
manufacturing  of teeth whitening  systems as of September 30, 2000 and April 1,
2000, respectively, and are summarized as follows:

<TABLE>
<CAPTION>
                                                                 September 30, 2000           April 1, 2000
                                                             ---------------------------  ----------------------

<S>                                                          <C>                          <C>
       Dental Supplies & Merchandise                         $         845,906            $        184,828
       Finished Goods                                                1,450,559                     105,181
       Work in Progress                                              1,157,080                     901,135
                                                             ---------------------------  ----------------------

             Total Inventory                                 $       3,453,545            $      1,191,144
                                                             ===========================  ======================
</TABLE>

Income Taxes

The Company uses the asset and liability  method of accounting for income taxes.
Under this method,  deferred tax assets and  liabilities  are recognized for the
future tax  consequences  attributable  to  differences  between  the  financial
statement  carrying  amounts  of  existing  assets  and  liabilities  and  their
respective  tax basis.  Deferred tax assets and  liabilities  are measured using
enacted tax rates expected to be applied to taxable income in the years in which
those temporary differences are expected to be settled or recovered.  The effect
on deferred tax assets and liabilities of a change in tax rates is recognized in
the period that includes the enactment date.

The Company  recognized  no tax benefit for the net  operating  losses  incurred
during the 26 weeks  ended  September  30, 2000 due to  uncertainties  about the
Company's ability to generate future earnings to offset such losses.

Basic and Diluted Net Loss Per Common Share

Basic net loss per common share is  calculated  based upon the weighted  average
number of common shares outstanding during the periods presented.

In  calculating  net loss per share for the 26 weeks ended  September  30, 2000,
warrants  and options to purchase  7,688,806  potential  common  shares were not
included  in the  computation  as their  effect  would have been  anti-dilutive,
thereby decreasing the net loss per common share.



                                       9
<PAGE>

                        BRITESMILE, INC. AND SUBSIDIARIES

              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                   (Unaudited)

(2)  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES-(continued)

Reclassifications
Certain  reclassifications  have been made in the  prior  period's  consolidated
financial statements to conform with the current year presentation.

(3)        ACCRUED LIABILITIES

      Accrued liabilities consists of the following at September 30, 2000

<TABLE>
<CAPTION>
                                                       September 30, 2000
                                                    -------------------------

<S>                                                 <C>
    Accrued salaries and benefits                   $           607,114
    Accrued incentive                                           268,841
    Accrued professional services                               298,510
    Accrued interest                                            231,564
    Other accrued expenses                                      448,853
                                                    =========================
            Total                                   $         1,854,882
                                                    =========================
</TABLE>


(4)        LONG TERM DEBT

On June 27, 2000, the Company signed a Securities  Purchase  Agreement with nine
investors  (the  "Initial  Investors"),  pursuant to which the Company sold in a
private  placement (the "Note Offering") its 5% Subordinated  Convertible  Notes
due  June  29,  2005 in the  aggregate  principal  amount  of  $15,583,333  (the
"Notes").

The Notes are convertible  into shares of the Company's  Common Stock, par value
$.001 per share  ("Common  Stock"),  at a per share  conversion  price of $6.18,
which was 120% of the average  closing bid price of the Common  Stock during the
ten-trading  day  period  immediately  prior  to June  27,  2000,  the  date the
transaction  documents  were  signed.  The  Company  also  issued to the Initial
Investors,  pro rata, warrants (the "Warrants") to purchase a total of 1,260,787
shares of Common  Stock.  The Warrants have a term of five years and an exercise
price of $7.21 per  share.  The  number of shares  underlying  the Notes and the
exercise  price of the  Warrants  are  subject  to  certain  reset  and  penalty
provisions as set forth in the transaction documents.

Certain  Initial  Investors are presently  affiliates of the Company and include
LCO  Investments  Limited  ("LCO")  (shareholder  and  affiliated  with director
Anthony Pilaro), John Reed (shareholder,  CEO and director), Gasper Lazzara, Jr.
(director), Pequot Private Equity Fund II, L.P., Pequot Partners Fund, L.P., and
Pequot  International  Fund,  Inc.  (the "Pequot  Entities")  (shareholders  and
affiliated with director  Gerald Poch),  and Andrew  McKelvey  (shareholder  and
affiliated with director Bradford Peters).

Effective  August  3,  2000,  the  Company  completed  a  subsequent  sale  (the
"Subsequent Closing") of an additional $4,416,667 principal amount of the Notes,
together with Warrants to purchase  357,334  shares of Common Stock,  as part of
the same private  placement.  The Notes sold in the  Subsequent  Closing are due
August 3, 2005,  and the  Warrants are  exercisable  for 5 years until August 3,
2005. In all other material respects,  the Note and Warrants have the same terms
and conditions as the those sold in the Initial Closing.

Purchasers  in  the  Subsequent  Closing  included  five  of the  seven  Initial
Investors  affiliated  with the Company (LCO,  Andrew  McKelvey,  Pequot Private
Equity Fund II, L.P., Pequot International Fund, Inc., and Pequot Partners Fund,
L.P.) for $3,616,668  principal amount of the Notes.  Two new investors,  VenCap
Opportunities  Fund, L.P. and Wendell Starke,  also purchased Notes and Warrants
in the Subsequent closing for an aggregate principal investment of $800,000.


                                       10
<PAGE>



                        BRITESMILE, INC. AND SUBSIDIARIES

              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                   (Unaudited)


(4)  LONG TERM DEBT - (continued)

The  fair  market  value  of all of the  warrants  utilizing  the  Black-Scholes
valuation  model is  $2,912,621  and is being  amortized  over five  years.  The
remaining  fair market value is  reflected in discount to long-term  debt on the
balance sheet. The  compensation  expense for the warrants issued is taken as an
expense in interest expense.

Pursuant to a  Registration  Rights  Agreement the Company filed a  registration
statement with the SEC covering the shares of Common Stock  underlying the Notes
and Warrants, which was declared effective on August 25, 2000.

 (5)  STOCKHOLDERS' EQUITY

In June 1999 the Company  completed a private  placement of 1,355,555  shares of
its  Common  Stock  for  $15,000,000.  1,004,043  shares  were  sold to  private
investors,  and the  remaining  351,512  shares  were sold to  members of senior
management, the Company's Board of Directors and key consultants.

In October 1999 LCO, the principal shareholder of the Company, exercised options
to  purchase  1,173,334  shares  of  Common  Stock,  resulting  in  proceeds  of
$5,280,000 to the Company.  The Company granted the options to LCO in April 1996
and May 1997 in connection with private placements of Common Stock.

In January 2000, the Company issued and sold to the Pequot Entities in a private
placement  3,333,333  shares  (the  "Pequot  Shares")  of its  Common  Stock for
aggregate  proceeds of $20,000,000.  The purchase price of the Pequot Shares was
$6.00 per share.  The Pequot Shares  represented  14.2% of the  Company's  total
shares of Common Stock then issued and  outstanding  after giving  effect to the
issuance of the Pequot Shares.

In February  2000 the Company  issued an aggregate  30,927  shares of restricted
Common Stock to three existing  shareholders  (Quota Rabbicco II, Ltd., Argonaut
Partnership,  L.P. and David E.  Gerstenhaber)  in a private  placement for cash
proceeds to the Company of $186,000.  Also, in February 2000, the Company issued
77,318  shares of  restricted  Common  Stock to Andrew J.  McKelvey in a private
placement for cash proceeds to the Company of $464,000.

(6)   STOCK OPTIONS

During  1990 the  Company  adopted an  employee  stock  option  plan,  which was
approved by the shareholders on September 5, 1990 (the "1990 Plan").  In January
1997, the Company adopted the 1997 Stock Option and Incentive Plan. The Plan was
amended by the Board of  Directors  of the Company in May 1998,  and ratified by
the  shareholders  of the  Company,  to  increase  the  total  number  of shares
available for issuance under the plan from 2 million to 4 million. Subsequently,
on June 9, 2000, the Board of Directors further amended the Plan to increase the
total number of shares available for issuance under the Plan from 4 million to 5
million (the  "Revised  1997  Plan").  Substantially  all of the employee  stock
options  outstanding  at July 1, 2000 have been  issued  pursuant to the Revised
1997 Plan.  Only 182,000 of all stock options  outstanding  at July 1, 2000 were
granted under the 1990 Plan.

Under the  Revised  1997 Plan,  the  Company is  authorized  to issue up to five
million  shares of Common Stock pursuant to stock awards or upon the exercise of
options  granted under the plan. The option price per share is determined by the
Board of Directors,  but is no less than the fair market value of the underlying
shares on the date of the grant.  Options  granted  under the Revised  1997 Plan
generally vest at various intervals up to five years and expire after ten years.

(7)  WARRANTS

In June 1999, the Company issued  warrants for 300,000 shares (the "OCA Shares")
of Common Stock to Orthodontic Centers of America, Inc. ("OCA") in consideration
for OCA entering into an agreement to install BS 3000 systems in OCA facilities.
The Warrants were exercisable at $11.0625 per share and expired on June 2, 2000.
The fair value of the OCA Warrants  utilizing the Black-Scholes  valuation model
was $1,632,000 and is being


                                       11
<PAGE>


                        BRITESMILE, INC. AND SUBSIDIARIES

              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                   (Unaudited)

 (7)  WARRANTS - (continued)

 amortized over the life of the agreement  between the Company and OCA, which is
 ten years.  The remaining fair market value is reflected in other assets on the
 balance sheet. The  compensation  expense for the OCA Warrants is taken against
 Associated Center Revenue.

(8)        RECENT ACCOUNTING PRONOUNCEMENTS

In June 1998, the Financial Accounting Standards Board ("FASB") issued Statement
of  Financial   Accounting   Standards  No.  133,   "Accounting  for  Derivative
Instruments  and  Hedging  Activities"  ("SFAS  133").  SFAS  133,  as  amended,
establishes  accounting and reporting  standards for derivative  instruments and
hedging activities. It requires an entity to recognize all derivatives as either
assets or liabilities on the balance sheet and measure those instruments at fair
value.  Management  does not expect the  initial  adoption of SFAS 133 to have a
material effect on the Company's  operations or financial position.  The Company
is required to adopt SFAS 133 in the first quarter of fiscal 2001.


(9)       LITIGATION

Effective  August 22, 2000 the Company  entered into a  Settlement  Agreement in
connection  with the full  settlement and termination of the lawsuit first filed
by Natural White,  Inc. and its affiliated  corporations  against the Company in
the Supreme  Court of the State of New York,  Erie  County in April  2000.  Also
named as a defendant in the original action was R. Eric  Montgomery,  a director
of the  Company  and the  principal  owner  of IDEX  Dental  Sciences  ("IDEX").
BriteSmile  removed the case to the United States District Court for the Western
District of New York and filed a motion to dismiss the complaint.

IDEX licensed  certain  dental  products and technology to Natural White for use
outside the professional  field.  Through  Montgomery,  BriteSmile was granted a
separate  license  to  use  tooth  whitening  products  and  technology  in  the
professional  field.  The  complaint  filed by Natural  White  alleged  that the
defendants  misappropriated  proprietary  rights  and trade  secrets  of Natural
White,  that they interfered  with the contract  between IDEX and Natural White,
and that they have  been  unjustly  enriched  as a result of this  conduct.  The
Complaint asserted compensatory damages in excess of $6 million, and also sought
punitive damages and a permanent injunction enjoining the Company from using the
IDEX technology licensed to Natural White.

Pursuant to the Settlement Agreement, Natural White dismissed with prejudice all
claims  alleged in the lawsuit.  Under the Settlement  Agreement,  Natural White
purchased  from IDEX for the sum of $950,000 a worldwide,  royalty  free,  fully
paid-up,  exclusive license covering the tooth whitening products and technology
it is  currently  using  to  manufacture  and  sell  its  products  outside  the
professional  field.  In order to  facilitate  Natural  White's  purchase of its
license  from IDEX,  the  Company  made a secured  loan to Natural  White in the
principal  amount of $838,000 to cover a portion of the purchase price. The loan
bears interest in the amount of $62,000. Natural White is obligated to repay the
loan at the rate of 30,000 per month for 60 months.  Natural White  specifically
acknowledged  in the  Settlement  Agreement that the Company's  Teeth  Whitening
Centers and Associated Centers are in the professional field and do not infringe
Natural White's  license,  and that Natural White is prohibited from selling the
licensed products in the professional field.

The Company is involved in various other claims and legal actions arising in the
ordinary  course  of  business.  In the  opinion  of  management,  the  ultimate
disposition  of these other matters will not have a material  adverse  effect on
the Company's operations or financial condition.



                                       12
<PAGE>


ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
         OF OPERATIONS

Results of Operations

THIS  QUARTERLY  REPORT  ON  FORM  10-Q  CONTAINS,  IN  ADDITION  TO  HISTORICAL
INFORMATION,  FORWARD-LOOKING  STATEMENTS  THAT  INVOLVE  SUBSTANTIAL  RISKS AND
UNCERTANTIES.  THE COMPANY'S  ACTUAL  RESULTS COULD DIFFER  MATERIALLY  FROM THE
RESULTS  ANTICIPATED  BY  THE  COMPANY  AND  DISCUSSED  IN  THE  FORWARD-LOOKING
STATEMENTS.  FACTORS  THAT COULD CAUSE OR  CONTRIBUTE  TO SUCH  DIFFERENCES  ARE
DISCUSSED BELOW IN THE SECTION ENTITLED "FORWARD-LOOKING STATEMENTS."

           The  following table sets forth certain  information  relating to the
growth in the number of  BriteSmile  Centers and  Associated  Centers for the 26
weeks ended September 30, 2000 compared to the fiscal year ended April 1, 2000:

<TABLE>
<CAPTION>
                                              BriteSmile, Inc.                                                        Fiscal Year
                                               Roll-out Status                                                           Ended
                                          as of September 30, 2000                                                   April 1, 2000
------------------------------------------------------------------------------------------------------------------  ----------------

                               Number of Centers at the        Number of Centers Opened         Number of Centers
           Centers                beginning of Period                During Period              At End of Period          Total
  ------------------------    ----------------------------     --------------------------     ----------------------  --------------
<S>                                     <C>                             <C>                         <C>                  <C>
                                        14                              3                           17                   14
</TABLE>

<TABLE>
<CAPTION>
                                                                                                        Grand
      Associated Centers           AC's              OCA           Total U.S.           Int'l           Total           Total
----------------------------  ----------------  ---------------  ----------------  ----------------  -------------  ----------------

<S>                                 <C>               <C>              <C>               <C>            <C>              <C>
Total Developed                     789               96               885               128            1,013            490

Contracts Received                  761               93               854               128              982            375

Active - In Business                684               82               766               118              884            235

In Process (1)                       77               11                88                10               98            140
</TABLE>

(1)  Represents  Associated  Centers for which a contract has been  received but
     where the dentist who will operate the Associated Center is either awaiting
     training or shipment of the BS3000 device.

The following table sets forth, for the periods indicated,  certain  information
relating to the  operations of the Company.  During the fourth quarter of Fiscal
2000,  the  Company  adopted  a  52/53-week  (4 week - 4 week - 5  week)  fiscal
calendar.  This change necessitated adding one day to the Fiscal 2000 year. Data
in the table reflects the consolidated  results of the Company for the 13 and 26
weeks ended  September  30,  2000 and  September  30,  1999,  respectively.  All
amounts,  except  share  data,  in the  following  table and  discussion  are in
thousands.

<TABLE>
<CAPTION>
                                                   For the 13 Weeks Ended                    For the 26 Weeks Ended
                                                        (Unaudited)                                (Unaudited)
                                          ----------------------------------------- -----------------------------------------------
                                                                             % OF                                       % OF
                                                                              CHG                                        CHG
                                                                              FROM                                       FROM
                                              SEPTEMBER      SEPTEMBER       1999 TO     SEPTEMBER      SEPTEMBER       1999 TO
                                              30, 2000       30, 1999         2000       30, 2000      30, 1999        2000
                                          --------------  -------------- ----------- --------------- -------------- ----------------

Statement of Operations Data:
<S>                                       <C>             <C>            <C>         <C>             <C>             <C>
       Center whitening fees, net            $ 3,253,000   $ 1,214,000     168.0%      $ 5,463,000    $ 1,945,000      180.9%
       Associated Center whitening fees,
          net                                  1,515,000       230,000     558.7         3,401,000        373,000      811.8
       Product sales                             411,000        27,000   1,422.2           640,000         27,000    2,270.3
                                          --------------  --------------             --------------- --------------
               Total revenues, net             5,179,000     1,471,000     252.1         9,504,000      2,345,000      305.3
                                          --------------  --------------             --------------- --------------

Operating Costs and Expenses:
       Selling and occupancy costs             7,656,000     3,020,000     153.5        12,165,000      4,845,000      151.1
       Selling, general and administrative     5,468,000     4,263,000      28.3        12,168,000      6,465,000       88.2
       Research and development expenses         557,000       655,000     (15.0)          943,000        945,000          -
       Depreciation and amortization           1,243,000       247,000     403.2         2,253,000        402,000      460.4
       Termination benefits, impairment
        charges and write-down of assets               -       300,000         -                 -        300,000          -
                                          --------------  --------------             --------------- --------------
           Total operating costs and
             Expenses                         14,924,000     8,485,000      75.9        27,529,000     12,957,000       112.5
                                          --------------  --------------             --------------- --------------

Other Income (Expense), net:
       Interest expense                         (388,000)     (112,000)    246.4          (392,000)      (165,000)      137.5
                                          --------------  --------------             --------------- --------------
       Interest income                            80,000       231,000     (65.3)          151,000        355,000        57.4
                                          --------------  --------------             --------------- --------------
       Income tax expense                              -             -         -            23,000              -           -
                                          --------------  --------------             --------------- --------------
         Net income (loss)                $  (10,053,000) $ (6,895,000)      45.8%   $ (18,289,000)  $(10,422,000)       75.4%
                                          ==============  ==============             =============== ==============
</TABLE>

The following are explanations of significant  period-to-period  changes for the
13 weeks ended September 30, 2000 and September 30, 1999:

                                       13
<PAGE>

Revenues

Total  Revenues,  net.  Total  revenues,  net increased by $3,708,  or 252.1% to
$5,179 for the 13 weeks  ended  September  30, 2000 from $1,471 for the 13 weeks
ended September 30, 1999.

Center Whitening Fees, net. Center  whitening fees, net increased by $2,039,  or
168.0%,  to $3,253 for the 13 weeks ended September 30, 2000 from $1,214 for the
13 weeks ended  September  30,  1999.  This  increase was  primarily  due to the
operation of 17 Centers during the 13 weeks ended September 30, 2000 compared to
6 Centers that were in operation  during the 13 weeks ended  September 30, 1999.
The Company opened 3 new Centers  during the 13 weeks ended  September 30, 2000.
Teeth whitening fees are expected to increase during the next twelve months as a
result of the planned  opening of 3 additional  Centers and full year  operating
results for existing Centers.

Associated  Center  Whitening Fees, net.  Associated  Center whitening fees, net
increased by $1,285,  or 558.7% to $1,515 for the 13 weeks ended  September  30,
2000 from $373 for the 13 weeks ended  September  30,  1999.  This  increase was
primarily  due to the operation of 884  Associated  Centers at the end of the 13
weeks ended  September 30, 2000  compared to 29 Associated  Centers that were in
operation  at the end of the 13  weeks  ended  September  30,  1999.  Of the 884
Associated  Centers in operation at September 30, 2000,  118 were  international
locations.

During  the 13 weeks  ended  September  30,  2000,  the  Company  opened 352 new
Associated Centers, of which 19 were international  locations.  At September 30,
2000,  there were 98  Associated  Centers in the  process of being  placed  into
operation,  of  which  10 were  international  locations.  Due to  training  and
shipping  requirements,  there is approximately 45 days of lead-time between the
signing of an Associated  Center  agreement and the first paid  procedures at an
Associated Center.

Although the Company does not believe that its business follows seasonal trends,
it has  recognized  that  during the months of July and August and again  during
December and January,  that a substantial  number of Associated Center locations
(both Domestic and International)  shut down their practices for vacation.  As a
result,  the frequency of key card purchases by Associated  Centers during these
months  declines as well. In addition,  during the 13 weeks ended  September 30,
2000, the Company  changed the number of procedures on the key card that is sold
to Associated  Centers,  from 20  procedures  to 5 procedures.  The Company also
modified  the  payment  terms on the  first  key card only that is sold to a new
Associated  Center  location,  from  Net 30 to Net 60.  These  changes  allow an
Associated  Center to have the  necessary  time to receive both training and the
BS3000 device and begin  performing  paid  procedures.  The Company  effectuated
these changes at the request of the Associated Center dentists.

The  Company  is   aggressively   executing  its  strategic  plan  of  expanding
distribution   into  the  professional   dental  practice  channel  through  its
Associated Centers.  This plan includes the expansion of strategic  partnerships
like the OCA  relationship  and other special  dental  groups,  identifying  and
expanding the  international  distributor  base, and expanding  domestic  direct
selling  teams  while  enhancing  the  support  of new and  existing  Associated
Centers.  Additionally,  the Company  anticipates  opening  approximately  1,500
additional  Associated Centers in domestic and international  locations over the
next twelve months.  As a result,  Associated Center whitening fees are expected
to increase  during the next twelve  months.  There can be no guarantee that the
Company will be successful in executing its business plan.

Product Sales.  Product sales  increased by $384, or 1,422.2% to $411 for the 13
weeks ended  September  30, 2000 from $27 for the 13 weeks ended  September  30,
1999. Product sales represent the Company's  toothpaste and Sonicare  toothbrush
products sold at Centers and Associated  Centers.  Product sales are expected to
increase  during  the next  twelve  months  as a result of the  introduction  of
additional  oral care products to be sold at Centers,  Associated  Centers,  and
through an E-Commerce website (to be introduced in late calendar year 2000).


Operating Costs and Expenses

Center Selling and Occupancy Costs. Center selling and occupancy costs increased
by $4,636,  or 153.5%,  to $7,656 for the 13 weeks ended September 30, 2000 from
$3,020 for the 13 weeks ended September 30, 1999. This increase is primarily due
to the  operation  of 17 Centers  during the 13 weeks ended  September  30, 2000
compared to 6 Centers that were in operation during the 13 weeks ended September
30,  1999.  Of this  increase,  $2,138 was  advertising  and  promotional  costs
directed to increase  consumer  awareness,  $988 related to Center  salaries and
benefits,  and $865 related to rent at the 17 existing  Centers.  Center selling
and occupancy  costs,  as a percentage of Center  whitening  fees,  decreased to
235.4% for the 13 weeks  ended  September  30, 2000 from 248.8% for the 13 weeks
ended  September 30, 1999.  The low  operating  margins  represent  newly opened
Centers and partial year results from existing Centers.



                                       14
<PAGE>

Center  selling and  occupancy  costs are  expected to increase  during the next
twelve months as a result of the planned opening of 3 additional Centers as well
as full year operating  results over the next twelve months at existing Centers.
However,  Center selling and occupancy costs as a percentage of Center whitening
fees are  expected to continue to  decrease as  marketing  expenditures  in each
market is leveraged more  effectively  across a greater number of locations.  In
addition,  during  September  2000, the Company  reduced the number of operating
days at 13 of its 17 Centers,  from 6 days to 5 days,  eliminating Mondays. This
change has not effected the number of paid  procedures  performed at its Centers
in relationship to historical trends.

Product cost of sales as a percentage  of product  sales  increased to 35.7% for
the 13 weeks  ended  September  30,  2000  from  30.0%  for the 13  weeks  ended
September 30, 1999.  This increase is primarily due to the  introduction  of the
Sonicare  toothbrush product during the period which has lower margins.  Product
cost of sales  consisted  primarily  of the  Company's  toothpaste  and Sonicare
toothbrush products.

Selling,   General   and   Administrative   Expenses.   Selling,   general   and
administrative  expenses  increased $1,205, or 28.3%, to $5,468 for the 13 weeks
ended  September 30, 2000 from $4,263 for the 13 weeks ended September 30, 1999.
During the 13 weeks ended  September  30, 2000,  the Company added 15 additional
market managers,  executive, selling and administrative personnel to effectively
execute the Company's  business  strategy,  including the introduction of 17 new
Centers,  the addition of 1,013 Associated  Centers,  and costs incurred to open
future Centers and Associated Centers.

Included in the selling,  general and  administrative  expenses for the 13 weeks
ended September 30, 2000 were $770 of advertising,  promotional, and call center
costs  directed  to  increase  consumer  awareness,  and sales of the  whitening
service to prospective  Associated  Center  dentists.  The Company also incurred
$1,855 of  professional  service  costs during the 13 weeks ended  September 30,
2000,  related  to public  relations,  executing  Center and  Associated  Center
agreements,  executing leases,  intellectual  property  protection,  legal fees,
employee  recruitment and general corporate  matters.  The Company also incurred
$670  related to the  development  and  expansion  of  international  Associated
Centers in Japan, Argentina,  Switzerland,  Italy, Holland,  France,  Singapore,
Germany, Netherlands and Belgium.

Additionally, management has and is implementing several cost saving initiatives
totaling over $3.8 million over the next twelve months.  These cost savings will
be achieved in the areas of Center operations,  procedure kit production,  legal
and  consulting  fees  and  management   leveraging  its  marketing  spend  more
effectively  by utilizing  smaller media  specific  agencies,  thereby  reducing
agency fees. As a result, management expects selling, general and administrative
expenses to be leveraged  more  efficiently as sales from Centers and Associated
Centers increase in the future.

Research and Development  Expenses.  Research and development expenses decreased
by $98, or 15.0%,  to $557 for the 13 weeks ended  September  30, 2000 from $655
for the 13 weeks ended  September  30,  1999.  Research  and  development  costs
incurred during the 13 weeks ended September 30, 2000 was primarily attributable
to the development of the Company's next  generation  LATW system.  Research and
development  costs  incurred  during  the 13  weeks  ended  September  30,  1999
represent the  development of the BS3000 system and keycard which was introduced
into  Associated  Centers  during  November  1999.  The  Company  also  incurred
additional  expenses related to clinical and efficacy studies and costs incurred
in connection with the Company's efforts to obtain ADA approval.

Depreciation and Amortization.  Depreciation and amortization increased by $996,
or 403.2%, to $1,243 for the 13 weeks ended September 30, 2000 from $247 for the
13 weeks ended September 30, 1999.  This increase was primarily  attributable to
the operation of 17 existing  Centers and the operation of 884 BS3000 systems in
Associated Centers.

Stock Option and Warrant Issuance  Expense.  During the 13 weeks ended September
30, 2000,  the Company  recognized  non-cash  charges  totaling $92 for the fair
value of stock  options  granted to various  consultants  to the Company.  These
expenses have been allocated to the appropriate  expense  category on the income
statement. On June 27, 2000, the Company issued Warrants for 1,618,123 shares of
the  Company's  common  stock to nine  investors  in  connection  with a private
placement of a Notes. The Warrants are exercisable at $7.21 per share and expire
on June 29, 2005.  The fair value of the Warrants  utilizing  the  Black-Scholes
valuation model is $2,913 and is being amortized over five years.  The remaining
unamortized  balance is reflected as a discount to long-term debt on the balance
sheet.

Total Operating Costs and Expenses. Total operating costs and expenses increased
by $6,439,  or 75.9%,  to $14,924 for the 13 weeks ended September 30, 2000 from
$8,485 for the 13 weeks ended  September  30,  1999,  for the reasons  discussed
above.

Interest Expense. Interest expense increased $276, or 246.4%, to $388 for the 13
weeks ended  September  30, 2000 from $112 for the 13 weeks ended  September 30,
1999.  Interest  expense for the 13 weeks ended  September 30, 2000 represents a
pro-rata amount of the 5% interest to be accrued and paid on a semi-annual basis


                                       15
<PAGE>

on the outstanding  amount of the Notes, as well as the amortization of the fair
market value of the warrants issued with the debt.  Interest  expense for the 13
weeks ended September 30, 1999 consisted  primarily of mortgage interest paid on
the Company's former headquarters facility.

Interest  Income.  Interest  income  decreased $151, or 65.3%, to $80 for the 13
weeks ended  September  30, 2000 from $231 for the 13 weeks ended  September 30,
1999. This decrease was primarily  related to decreased  average  available cash
on-hand to invest.

Net Loss.  The net loss  increased  by $3,158,  or 45.8%,  to $10,053 for the 13
weeks ended  September 30, 2000 from $6,895 for the 13 weeks ended September 30,
1999 due to a combination of the factors described above.


The following are explanations of significant  period-to-period  changes for the
26 weeks ended September 30, 2000 and September 30, 1999:

Revenues

Total  Revenues,  net.  Total  revenues,  net increased by $7,159,  or 305.3% to
$9,504 for the 26 weeks  ended  September  30, 2000 from $2,345 for the 26 weeks
ended September 30, 1999.

Center Whitening Fees, net. Center  whitening fees, net increased by $3,518,  or
180.9%,  to $5,463 for the 26 weeks ended September 30, 2000 from $1,945 for the
26 weeks ended  September  30,  1999.  This  increase was  primarily  due to the
operation of 17 Centers during the 26 weeks ended September 30, 2000 compared to
6 Centers that were in operation  during the 26 weeks ended  September 30, 1999.
The Company opened 3 new Centers  during the 26 weeks ended  September 30, 2000.
Teeth whitening fees are expected to increase during the next twelve months as a
result of the planned  opening of 6 additional  Centers and full year  operating
results for existing Centers.

Associated  Center  Whitening Fees, net.  Associated  Center whitening fees, net
increased by $3,028,  or 811.8% to $3,401 for the 26 weeks ended  September  30,
2000 from $373 for the 26 weeks ended  September  30,  1999.  This  increase was
primarily  due to the operation of 884  Associated  Centers at the end of the 26
weeks ended  September 30, 2000  compared to 29 Associated  Centers that were in
operation  at the end of the 26  weeks  ended  September  30,  1999.  Of the 884
Associated  Centers in operation at September 30, 2000,  118 were  international
locations.

During  the 26 weeks  ended  September  30,  2000,  the  Company  opened 649 new
Associated Centers, of which 94 were international  locations.  At September 30,
2000,  there were 98  Associated  Centers in the  process of being  placed  into
operation,  of  which  10 were  international  locations.  Due to  training  and
shipping  requirements,  there is approximately 45 days of lead-time between the
signing of an Associated  Center  agreement and the first paid  procedures at an
Associated Center.

Although the Company does not believe that its business follows seasonal trends,
it has  recognized  that  during the months of July and August and again  during
December and January,  that a substantial  number of Associated Center locations
(both Domestic and International)  shut down their practices for vacation.  As a
result,  the frequency of key card purchases by Associated  Centers during these
months  declines as well. In addition,  during the 26 weeks ended  September 30,
2000, the Company  changed the number of procedures on the key card that is sold
to Associated  Centers,  from 20  procedures  to 5 procedures.  The Company also
modified  the  payment  terms on the  first  key card only that is sold to a new
Associated  Center  location,  from  Net 30 to Net 60.  These  changes  allow an
Associated  Center to have the  necessary  time to receive both training and the
BS3000 device and begin  performing  paid  procedures.  The Company  effectuated
these changes at the request of the Associated Center dentists.

The  Company  is   aggressively   executing  its  strategic  plan  of  expanding
distribution   into  the  professional   dental  practice  channel  through  its
Associated Centers.  This plan includes the expansion of strategic  partnerships
like the OCA  relationship  and other special  dental  groups,  identifying  and
expanding the  international  distributor  base, and expanding  domestic  direct
selling  teams  while  enhancing  the  support  of new and  existing  Associated
Centers.  Additionally,  the Company  anticipates  opening  approximately  1,500
additional  Associated Centers in domestic and international  locations over the
next twelve months.  As a result,  Associated Center whitening fees are expected
to increase  during the next twelve  months.  There can be no guarantee that the
Company will be successful in executing its business plan.

Product Sales.  Product sales  increased by $613, or 2,270.3% to $640 for the 26
weeks ended  September  30, 2000 from $27 for the 26 weeks ended  September  30,
1999. Product sales represent the Company's  toothpaste and Sonicare  toothbrush
products sold at Centers and Associated  Centers.  Product sales are expected to
increase  during  the next  twelve  months  as a result of the  introduction  of
additional  oral care products to be sold at Centers,  Associated  Centers,  and
through an E-Commerce website (to be introduced in late calendar year 2000).


                                       16
<PAGE>

Operating Costs and Expenses

Center Selling and Occupancy Costs. Center selling and occupancy costs increased
by $7,320,  or 151.1%, to $12,165 for the 26 weeks ended September 30, 2000 from
$4,845 for the 26 weeks ended September 30, 1999. This increase is primarily due
to the  operation of 17 Centers at the end of the 26 weeks ended  September  30,
2000  compared to 6 Centers  that were in  operation  at the end of the 26 weeks
ended  September  30,  1999.  Of  this  increase,  $2,723  was  advertising  and
promotional  costs directed to increase  consumer  awareness,  $1,851 related to
Center  salaries  and  benefits,  and $1,424  related to rent at the 17 existing
Centers. Center selling and occupancy costs, as a percentage of Center whitening
fees,  decreased to 222.7% for the 26 weeks ended September 30, 2000 from 249.1%
for the 26 weeks ended September 30, 1999. The low operating  margins  represent
newly opened Centers and partial year results from existing Centers.

Center  selling and  occupancy  costs are  expected to increase  during the next
twelve months as a result of the planned opening of 3 additional Centers as well
as full year operating  results over the next twelve months at existing Centers.
However,  Center selling and occupancy costs as a percentage of Center whitening
fees are  expected to continue to  decrease as  marketing  expenditures  in each
market is leveraged more  effectively  across a greater number of locations.  In
addition,  during  September  2000, the Company  reduced the number of operating
days at 13 of its 17 Centers,  from 6 days to 5 days,  eliminating Mondays. This
change has not effected the number of paid  procedures  performed at its Centers
in relationship to historical trends.

Product cost of sales as a percentage  of product  sales  increased to 37.5% for
the 26 weeks  ended  September  30,  2000  from  30.0%  for the 26  weeks  ended
September 30, 1999.  This increase is primarily due to the  introduction  of the
Sonicare  toothbrush product during the period which has lower margins.  Product
cost of sales  consisted  primarily  of the  Company's  toothpaste  and Sonicare
toothbrush products.

Selling,   General   and   Administrative   Expenses.   Selling,   general   and
administrative  expenses increased $5,703, or 88.2%, to $12,168 for the 26 weeks
ended  September 30, 2000 from $6,465 for the 26 weeks ended September 30, 1999.
During the 26 weeks ended  September  30, 2000,  the Company added 26 additional
market managers,  executive, selling and administrative personnel to effectively
execute the Company's  business  strategy,  including the introduction of 17 new
Centers,  the addition of 1,013 Associated  Centers,  and costs incurred to open
future Centers and Associated Centers.

Included in the selling,  general and  administrative  expenses for the 26 weeks
ended  September  30, 2000 were  $3,079 of  advertising,  promotional,  and call
center costs directed to increase consumer awareness, and sales of the whitening
service to prospective  Associated  Center  dentists.  The Company also incurred
$3,223 of  professional  service  costs during the 26 weeks ended  September 30,
2000,  related  to public  relations,  executing  Center and  Associated  Center
agreements,  executing leases,  intellectual  property  protection,  legal fees,
employee  recruitment and general corporate  matters.  The Company also incurred
$1,074  related to the  development  and expansion of  international  Associated
Centers in Japan, Argentina,  Switzerland,  Italy, Holland,  France,  Singapore,
Germany, Netherlands and Belgium.

Additionally, management has and is implementing several cost saving initiatives
totaling over $3.8 million over the next twelve months.  These cost savings will
be achieved in the areas of Center operations,  procedure kit production,  legal
and  consulting  fees  and  management   leveraging  its  marketing  spend  more
effectively  by utilizing  smaller media  specific  agencies,  thereby  reducing
agency fees. As a result, management expects selling, general and administrative
expenses to be leveraged  more  efficiently as sales from Centers and Associated
Centers increase in the future.

Research and Development  Expenses.  Research and development expenses decreased
by $2, to $943 for the 26 weeks  ended  September  30, 2000 from $945 for the 26
weeks ended September 30, 1999.  Research and development  costs incurred during
the 26  weeks  ended  September  30,  2000  was  primarily  attributable  to the
development  of  the  Company's  next  generation  LATW  system.   Research  and
development  costs  incurred  during  the 26  weeks  ended  September  30,  1999
represent the  development of the BS3000 system and keycard which was introduced
into  Associated  Centers  during  November  1999.  The  Company  also  incurred
additional  expenses related to clinical and efficacy studies and costs incurred
in connection with the Company's efforts to obtain ADA approval.

Depreciation  and  Amortization.  Depreciation  and  amortization  increased  by
$1,851, or 460.4%, to $2,253 for the 26 weeks ended September 30, 2000 from $402
for  the 26  weeks  ended  September  30,  1999.  This  increase  was  primarily
attributable  to the  operation of 17 existing  Centers and the operation of 884
BS3000 systems in Associated Centers.

Stock Option and Warrant Issuance  Expense.  During the 26 weeks ended September
30, 2000, the Company  recognized  non-cash  charges  totaling $402 for the fair
value of stock  options  granted to various  consultants  to the Company.  These
expenses have been allocated to the appropriate  expense  category on the income
statement. On June 27, 2000, the Company issued Warrants for 1,618,123 shares of
the  Company's  common  stock to nine  investors  in  connection  with a private


                                       17
<PAGE>

placement of a Notes. The Warrants are exercisable at $7.21 per share and expire
on June 29, 2005.  The fair value of the Warrants  utilizing  the  Black-Scholes
valuation model is $2,913 and is being amortized over five years.  The remaining
unamortized  balance is reflected as a discount to long-term debt on the balance
sheet.

Total Operating Costs and Expenses. Total operating costs and expenses increased
by $14,572, or 112.5%, to $27,529 for the 26 weeks ended September 30, 2000 from
$12,957 for the 26 weeks ended  September  30, 1999,  for the reasons  discussed
above.

Interest Expense. Interest expense increased $227, or 137.5%, to $392 for the 26
weeks ended  September  30, 2000 from $165 for the 26 weeks ended  September 30,
1999.  Interest  expense for the 26 weeks ended  September 30, 2000 represents a
pro-rata amount of the 5% interest to be accrued and paid on a semi-annual basis
on the outstanding  amount of the Notes, as well as the amortization of the fair
market value of the warrants issued with the debt.  Interest  expense for the 26
weeks ended September 30, 1999 consisted  primarily of mortgage interest paid on
the Company's former headquarters facility.

Interest  Income.  Interest income  decreased $204, or 57.4%, to $151 for the 26
weeks ended  September  30, 2000 from $355 for the 26 weeks ended  September 30,
1999. This decrease was primarily  related to decreased  average  available cash
on-hand to invest.

Net Loss.  The net loss  increased  by $7,867,  or 75.4%,  to $18,289 for the 26
weeks ended September 30, 2000 from $10,422 for the 26 weeks ended September 30,
1999 due to a combination of the factors described above.


Liquidity and Capital Resources

General

The Company's principal sources of liquidity have been issuances of common stock
and common stock  equivalents.  At September 30, 2000, the Company had $5,792 of
cash and cash  equivalents.  The Company expects to open additional  Centers and
sign contracts for additional  Associated Centers during the next twelve months.
This  expansion is contingent  upon several  factors,  including  available cash
resources,  ability to secure leases for its Centers and acceptance by consumers
and  Associated  Center  dentists of the Company's  LATW  services.  The Company
expects that operating losses will continue  through the transition  fiscal year
ending December 30, 2000 and that it's principal uses of cash will be to provide
working capital, to finance capital  expenditures,  and to satisfy other general
corporate expenses. In particular,  the Company plans to use its cash to finance
its marketing strategy, to build out 3 additional BriteSmile Centers and to fund
the production of additional  BS3000 devices for Associated  Centers as a result
of the Company's planned expansion of its business platform.

Effective June 27, 2000, the Company signed a Securities Purchase Agreement with
nine  investors  (the  "Initial  Investors")  pursuant to which the Company sold
$15,583 of 5%  Subordinated  Convertible  Notes (the  "Notes") due June 29, 2005
(the  "Initial  Closing").  Effective  August 3, 2000,  the Company  completed a
subsequent sale (the  "Subsequent  Closing") of an additional  $4,417  principal
amount of the Notes, together with Warrants to purchase 357,334 shares of Common
Stock, as part of the same private  placement.  The Notes sold in the Subsequent
Closing are due August 3, 2005,  and the Warrants are exercise for 5 years until
August 3, 2005. In all other material  respects,  the Note and Warrants have the
same terms and conditions as the those sold in the Initial Closing.  Pursuant to
a Registration Rights Agreement the Company filed a registration  statement with
the SEC covering the shares of Common Stock  underlying  the Notes and Warrants,
which was declared effective on August 25, 2000.

In the opinion of  management,  the Company  must  increase  its debt and equity
capital  resources  to  pursue  its  goals  in the  next  twelve  months.  While
management believes that the Company can continue its current operating strategy
without  additional  funding,  cash flows are difficult to forecast  accurately.
Therefore,  there  can be no  assurance  that  additional  capital  will  not be
required,  or that it will be  available  on terms  that are  acceptable  to the
Company.  Additionally,  there can be no assurance  that the Company's  business
will generate cash flows at or above current  levels.  Accordingly,  the Company
may choose to defer  capital  expenditure  plans.  On May 26, 2000,  the Company
entered into a Revolving Credit Line Agreement (the "Credit Facility") with Bank
of Hawaii.  Under the Credit Facility,  the Company may borrow from time to time
through May 25, 2001 up to $2 million outstanding at any one time. Loan proceeds
must be used for working capital,  capital  expenditures,  and general corporate
purposes only, and are secured by a Letter of Credit from Scotiabank. The Credit
Facility  requires  monthly  payments  to the Bank of  interest  only,  with all
principal  and accrued  interest due May 25, 2001.  To date,  the Company has no
borrowings under the Credit Facility.


                                       18
<PAGE>

September 30, 2000 Compared to April 1, 2000

As of  September  30,  2000,  the  Company  had  liquid  assets  (cash  and cash
equivalents  and trade accounts  receivable and notes  receivable) of $7,261,  a
decrease  of 40.2%,  or  $4,889,  from  April 1, 2000 when  liquid  assets  were
$12,150.  Cash and cash  equivalents  decreased  $6,020,  or 54.9%, to $4,949 at
September  30,  2000 from  $10,969 at April 1, 2000.  This  decrease in cash was
primarily the result of $18,254 of net loss and $7,837 in capital  expenditures,
offset in part by the  $20,000 of proceeds  from the Notes  received in June and
August 2000.  Trade accounts  receivable  increased $824, or 69.7%, to $2,005 at
September 30, 2000 from $1,181 at April 1, 2000. This increase was primarily the
result of the increased number of Associated  Centers in operation during the 26
weeks ended  September  30, 2000.  Although  accounts  receivable  has increased
significantly as a result of new Associated  Centers placed into operation,  DSO
(" Days  Sales  Outstanding",  or the amount of time  required  to collect on an
outstanding  invoice) has  decreased to 59.74 days at September  30, 2000,  from
122.48 days at April 1, 2000. The Company will continue to  aggressively  manage
its accounts receivable.

Current assets  decreased by $2,753,  or 18.3%, to $12,265 at September 30, 2000
from  $15,018 at April 1, 2000.  This  decrease was  primarily  the result of an
increase in accounts receivable of $822, described above, as well as an increase
in inventory of $2,262 resulting from increased  production of the BS3000 device
being shipped to Associated Center  locations.  This increase was offset in part
by a decrease in cash of $6,020 described above.

Long-term  assets increased  $5,721,  or 32.9%, to $23,092 at September 30, 2000
from  $17,371  at April 1,  2000.  This  increase  was  primarily  the result of
leasehold  improvements at the 3 Centers opened during the period,  the shipment
of 649 additional  BS3000  devices,  and deferred  warrant expense during the 26
weeks ended September 30, 2000.

Current liabilities increased by $476, or 11.5%, to $4,625 at September 30, 2000
from  $4,149 at April 1, 2000.  This  increase  was  primarily  the result of an
increase in trade  payables of $672 and accrued  gift  certificate  liability of
$112, offset in part by a decreases in accrued liabilities of $307.

The  Company's  working  capital  decreased  by  $3,229,  or 29.7% to  $7,640 at
September  30, 2000 from  $10,869 at April 1, 2000,  for the  reasons  described
above.  Current ratio (current assets divided by current liabilities) was 2.65:1
at September 30, 2000 compared to 3.62:1 at April 1, 2000.

The Company used net cash of $18,529 in operating activities during the 26 weeks
ended September 30, 2000,  primarily as a result of the net loss incurred during
the period.

The Company used net cash of $7,552 in investing  activities during the 26 weeks
ended  September 30, 2000,  primarily for capital  expenditures  relating to the
Company's expansion efforts in Centers and Associated Centers.

The Company provided net cash of $20,061 from financing activities during the 26
weeks ended  September  30, 2000,  primarily  due to the private  placements  of
$20,000 of Notes.  Additionally,  the Company  received $61 in proceeds from the
exercise of stock options.

Inflation

Most of the  Company's  products are  purchased in finished form and packaged by
the supplier or at the Company's  headquarters.  The Company  anticipates  usual
inflationary  increases in the price of its products and does not intend to pass
these increases along to its customers, primarily as a result of other operating
efficiencies gained through changing the sourcing of certain of its products. In
general,  the Company does not believe that inflation has had a material  effect
on its results of operations in recent years. However, there can be no assurance
that the Company's business will not be affected by inflation in the future.

Seasonality

The Company does not believe that its business follows seasonal trends. However,
because certain of the Company's  Centers are located within a mall environment,
the  potential  for  seasonality  exists.  As  a  result,  the  Company's  sales
performance could potentially be affected.


Forward Looking Statements

The  statements  contained  in this  Report that are not purely  historical  are
"forward-looking  statements"  within  the  meaning  of the  Private  Securities
Litigation  Reform Act of 1995 and Section 21E of the  Securities  Exchange Act.
These  statements  relate  to  the  Company's   expectations,   hopes,  beliefs,
anticipations, commitments, intentions and strategies regarding the future. They
may be identified by the use of words or phrases such as "believes,"  "expects,"


                                       19
<PAGE>

"anticipates,"  "should,"  "plans,"  "estimates," and "potential," among others.
Forward-looking statements include, but are not limited to, statements contained
in  Management's  Discussion and Analysis of Financial  Condition and Results of
Operations  regarding the Company's financial  performance,  revenue and expense
levels in the future and the  sufficiency of its existing  assets to fund future
operations and capital  spending needs.  Actual results could differ  materially
from  the  anticipated   results  or  other   expectations   expressed  in  such
forward-looking  statements.  The  Company  believes  that many of the risks set
forth  here and in the  Company's  filings  with  the  Securities  and  Exchange
Commission  are part of doing  business  in the  industry  in which the  Company
operates and competes  and will likely be present in all periods  reported.  The
forward-looking  statements  contained in this Report are made as of the date of
this Report and the Company  assumes no  obligation  to update them or to update
the  reasons  why actual  results  could  differ  from those  projected  in such
forward-looking  statements.  Among  others,  risks and  uncertainties  that may
affect the business, financial condition, performance,  development, and results
of operations of the Company include:

     o    Government  regulation of the Company's  products and teeth  whitening
          procedures,  including:  (i) current  restrictions  or controls on the
          practice  of  dentistry  by general  business  corporations,  and (ii)
          future,  unknown enactments or interpretations of current  regulations
          which could, in the future, affect the Company's operational structure
          and relationships with licensed dentists.

     o    Failure  of  the  Company  to  generate,  sustain  or  manage  growth,
          including  failure  to develop  new  products  and  expand  Center and
          Associated Center locations;

     o    The loss of product market share to competitors  and/or development of
          new or superior technologies by competitors;

     o    Ongoing  operating losses  associated with the development,  marketing
          and   implementation   of   new,   light-activated   teeth   whitening
          technologies;

     o    Failure of the Company to secure additional  financing to complete its
          aggressive  plan for the  rollout of a broad  base of teeth  whitening
          centers nationwide;

     o    Unproven  market for the Company's new whitening  products,  whitening
          process, "Whitening Center" and "Associated Center" concepts, in light
          of  competition  from  traditional  take-home  whitening  products and
          bleaching tray methods;

     o    Lack of product diversity.




                                       20
<PAGE>



                           PART II - OTHER INFORMATION

ITEM 1.    LEGAL PROCEEDINGS.

Effective  August 22, 2000 the Company  entered into a  Settlement  Agreement in
connection  with the full  settlement and termination of the lawsuit first filed
by Natural White,  Inc. and its affiliated  corporations  filed suit against the
Company  in the  Supreme  Court of the State of New York,  Erie  County in April
2000. Also named as a defendant in the original action was R. Eric Montgomery, a
director  of the  Company  and  the  principal  owner  of IDEX  Dental  Sciences
("IDEX").  BriteSmile  removed the case to the United States  District Court for
the Western District of New York and filed a motion to dismiss the complaint.

IDEX licensed  certain  dental  products and technology to Natural White for use
outside the professional  field.  Through  Montgomery,  BriteSmile was granted a
separate  license  to  use  tooth  whitening  products  and  technology  in  the
professional  field.  The  complaint  filed by Natural  White  alleged  that the
defendants  misappropriated  proprietary  rights  and trade  secrets  of Natural
White,  that they interfered  with the contract  between IDEX and Natural White,
and that they have  been  unjustly  enriched  as a result of this  conduct.  The
Complaint asserted compensatory damages in excess of $6 million, and also sought
punitive damages and a permanent injunction enjoining the Company from using the
IDEX technology licensed to Natural White.

Pursuant to the Settlement Agreement, Natural White dismissed with prejudice all
claims  alleged in the lawsuit.  Under the Settlement  Agreement,  Natural White
purchased  from IDEX for the sum of $950,000 a worldwide,  royalty  free,  fully
paid-up,  exclusive license covering the tooth whitening products and technology
it is  currently  using  to  manufacture  and  sell  its  products  outside  the
professional  field.  In order to  facilitate  Natural  White's  purchase of its
license  from IDEX,  the  Company  made a secured  loan to Natural  White in the
principal  amount of $838,000 to cover a portion of the purchase price. The loan
bears interest in the amount of $62,000. Natural White is obligated to repay the
loan at the rate of 30,000 per month for 60 months.  Natural White  specifically
acknowledged  in the  Settlement  Agreement that the Company's  Teeth  Whitening
Centers and Associated Centers are in the professional field and do not infringe
Natural White's  license,  and that Natural White is prohibited from selling the
licensed products in the professional field.

The Company is involved in various other claims and legal actions arising in the
ordinary  course  of  business.  In the  opinion  of  management,  the  ultimate
disposition  of these other matters will not have a material  adverse  effect on
the Company's operations or financial condition.


ITEM 2.    CHANGES IN SECURITIES.

Initial Note Purchases June 29, 2000

On June 29, 2000 the Company  closed a Securities  Purchase  Agreement with nine
investors  (the  "Initial  Investors"),  pursuant to which the Company sold in a
private placement (the "Initial Closing") its 5% Subordinated  Convertible Notes
due  June  29,  2005  (the  "Notes")  in  the  aggregate   principal  amount  of
$15,583,332.

The Notes are convertible  into shares of the Company's  Common Stock, par value
$.001 per share (the "Common Stock"),  at a per share conversion price of $6.18,
which is 120% of the average of the closing bid price of the Common Stock during
the  ten-trading  day period  immediately  prior to June 27, 2000,  the date the
transaction documents were signed. The Company also issued to the Investors, pro
rata,  warrants  (the  "Warrants")  to purchase a total of  1,260,787  shares of
Common Stock, which have a term of five years and an exercise price of $7.21 per
share.  The conversion price of the Notes and the exercise price of the Warrants
are  subject to certain  reset  and/or  penalty  provisions  as set forth in the
transaction documents.

Two of the Initial  Investors,  who  purchased a total of  $3,500,000  principal
amount of the Notes,  are  unaffiliated  with the  Company.  These  unaffiliated
investors are CapEx, L.P. and Pacific Mezzanine Fund.

Seven of the Initial Investors, who purchased an aggregate amount of $12,083,332
of the Notes, are presently  affiliates of the Company.  The affiliated  Initial
Investors  include LCO  Investments  Limited  (shareholder  and affiliated  with
director  Anthony Pilaro),  John Reed  (shareholder,  CEO and director),  Gasper
Lazzara,  Jr.  (director),  Andrew  McKelvey  (shareholder  and affiliated  with
director  Bradford  Peters),  and Pequot  Private  Equity Fund II, L.P.,  Pequot
International Fund, Inc., and Pequot Partners Fund, L.P.
(shareholders and affiliated with director Gerald Poch).

                                       21
<PAGE>


Subsequent Note Purchases August 3, 2000

Effective  August  3,  2000,  the  Company  completed  a  subsequent  sale  (the
"Subsequent Closing") of an additional $4,416,667 principal amount of the Notes,
together with Warrants to purchase  357,334  shares of Common Stock,  as part of
the same private  placement.  The Notes sold in the  Subsequent  Closing are due
August 3, 2005,  and the Warrants are exercise for 5 years until August 3, 2005.
In all other  material  respects,  the Note and Warrants have the same terms and
conditions as those sold in the Initial Closing.

Purchasers  in  the  Subsequent  Closing  included  five  of the  seven  Initial
Investors  affiliated  with the Company (LCO,  Andrew  McKelvey,  Pequot Private
Equity Fund II, L.P., Pequot International Fund, Inc., and Pequot Partners Fund,
L.P.) for $3,616,668  principal amount of the Notes.  Two new investors,  VenCap
Opportunities  Fund, L.P. and Wendell Starke,  also purchased Notes and Warrants
in the Subsequent closing for an aggregate principal investment of $800,000.

Pursuant to a Registration  Rights Agreement between the Initial Investors,  the
investors in the Subsequent Closing, and the Company, the Company has registered
with the  Securities  and Exchange  Commission,  effective  August 25, 2000, the
shares of Common  Stock  underlying  the Notes and Warrants for resale under the
Securities Act of 1933, as amended.

All sales of the Notes and  Warrants in the Initial  Closing and the  Subsequent
Closing  were  made  in  private  transactions,  exempt  from  the  registration
requirements  of the  Securities Act of 1933 pursuant to Section 4(2) of the Act
and Rule 506 promulgated by the Securities and Exchange  Commission  thereunder.
Each person  acquired  the Notes and related  warrants for  investment  purposes
only,  with no intent to distribute the  securities.  The Notes and Warrants are
subject to standard  restrictive legends with respect to transfer or resale. All
recipients  received or had meaningful  access to all Company reports filed with
the Commission pursuant to the Securities Exchange Act of 1934.


ITEM 4.    SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

At the Company's Annual Meeting of Shareholders  held on September 12, 2000, the
shareholders of the Company voted on the following three proposals:

          Proposal  1 - To elect the  following  nine  directors,  each to serve
          until the next annual meeting of shareholders  and until his successor
          is elected and shall have qualified:  Anthony M. Pilaro, John L. Reed,
          Gerald Poch, Dr. Gasper  Lazzara,  Jr., Brad Peters,  Harry  Thompson,
          Peter Schechter, Linda S. Oubre, and R. Eric Montgomery.

          Proposal  2 - To ratify  and  approve an  amendment  to the  Company's
          Revised 1997 Stock Option and Incentive Plan. The amendment  increases
          the  aggregate  number  of  shares  of  common  stock  of the  Company
          available  for  issuance  under  the Plan  from  4,000,000  shares  to
          5,000,000 shares.

          Proposal 3 -- To ratify and approve a series of transactions  pursuant
          to which the  Company (i) has issued its 5%  convertible  subordinated
          notes in the  aggregate  principal  amount  of  $20,000,000  to eleven
          investors,  including  seven investors  presently  affiliated with the
          Company,  which notes are convertible  into 3,236,245 shares of common
          stock,  and (ii) has issued  warrants to the  investors  to purchase a
          total of  1,618,122  shares of  common  stock.  The net  effect of the
          forgoing transactions, if the notes are converted and the warrants are
          exercised,  will be the  issuance of more than 20% of the total number
          of shares of the Company's  common stock issued and outstanding  prior
          to the commencement of such transactions.

          Proposal 4 - To approve the Board of  Directors'  selection of Ernst &
          Young LLP as the Company's independent auditors.



                                       22
<PAGE>

Voting results were as follows:

                            For                      Withheld
Proposal 1:                ------------          --------------
   Mr. Pilaro               22,463,878               394,319
   Mr. Reed                 22,470,578               387,619
   Mr. Poch                 22,469,578               388,619
   Mr. Thompson             22,470,678               387,519
   Mr. Schechter            22,469,978               388,219
   Mr. Lazzara, Jr.         22,469,678               388,519
   Ms. Oubre                22,465,978               392,219
   Mr. Montgomery           22,470,678               387,519
   Mr. Peters               22,470,478               387,719

                            For           Against   Abstain
Proposal 2                  22,364,012    482,533    11,652

                            For           Against   Abstain    Not Voted
Proposal 3                  18,440,938    400,820    14,959    4,001,480

                            For           Against   Abstain
Proposal 4                  22,847,081      8,706     2,410


ITEM 5.    OTHER INFORMATION.

Effective  August  14,  2000,  the  Company  named  Robert  Berg as its new Vice
President,  Associated Center Sales. Prior to joining the Company, Mr. Berg most
recently  served as Regional Sales Manager for Baxter  International,  Inc. From
1991 to 1999,  Mr. Berg held several posts at Baxter,  including  National Sales
Training  Manager and IV Therapy  Territory  Manager.  Mr. Berg is a graduate of
California Polytechnic State University, San Luis Obispo.


ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K.

(A)  EXHIBITS

Exhibit No.                             Description

27                  Financial Data Schedule for September 30, 2000 Form 10-Q.



(B)  REPORTS ON FORM 8-K

No Reports on Form 8-K were filed  during the  quarter  for which this report is
filed.



                                       23
<PAGE>

                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.



BRITESMILE, INC.



/s/ John L. Reed                                              October 31, 2000
-----------------------------                               --------------------
John L. Reed                                                  Date
Chief Executive Officer



/s/ Paul A. Boyer                                             October 31, 2000
-----------------------------                               --------------------
Paul A. Boyer                                                 Date
Chief Financial Officer





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