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NEWS RELEASE
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FOR IMMEDIATE RELEASE [VERDANT BRANDS LOGO]
Verdant Brands, Inc.
9555 James Avenue S, Suite 200
Bloomington, MN 55431-2543
(952) 703-3300 Fax: (952) 887-1300
RELEASE DATE: NOVEMBER 20, 2000
RELEASE SOURCE CONTACT: Bruce Mallory, President and COO
VERDANT BRANDS COMPLETES SALE OF RETAIL BUSINESS
TO WOODSTREAM CORPORATION
MINNEAPOLIS, MN, NOVEMBER 20, 2000 - Verdant Brands, Inc. (NASDAQ: VERD.OB)
announced today that it has completed the sale of the Company's
environmentally-sensitive product lines to Woodstream Corporation. Woodstream
has purchased the operating assets associated with the
environmentally-sensitive, insecticide, pest control and fertilizer products
sold through retail distribution. These products are sold in the United States
under the Safer(R), SureFireTM, and Ringer(R) brand names. The proceeds of the
sale have been used by the Company to pay down its indebtedness to its senior
secured lender.
Woodstream Corporation develops and markets complimentary
environmentally-sensitive products for the retail markets under the brand names
of Victor(R) and Havahart(R). "We view Woodstream as an excellent strategic fit
with Verdant's environmentally-sensitive brands", said Bruce Mallory, President
and COO of Verdant Brands, Inc.
Verdant Brands also markets products that are sold to commercial markets through
its wholly owned subsidiary, Consep, Inc. Consep markets mating-disruption
products to the agri-business community. In connection with the sale
transaction, Woodstream and Consep entered into a Supply and Manufacturing
Agreement for the supply of pheromone products to Woodstream by Consep for
incorporation by Woodstream into certain of its retail products.
