SANTA FE FINANCIAL CORP
DEF 14A, 1999-04-12
INVESTORS, NEC
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                                 SCHEDULE 14A
                                (Rule 14a-101)

                    INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities
Exchange Act of 1934

    Filed by the Registrant [X]
    Filed by a Party other than the Registrant [ ]

    Check the appropriate box:
    [ ] Preliminary Proxy Statement        [ ] Confidential For Use of
                                               the Commission Only (as
                                               Permitted by Rule 14a-6(e)(2)
    [X] Definitive Proxy Statement
    [ ] Definitive Additional Materials
    [ ] Soliciting Materials Pursuant to Rule 14a-11(c) or Rule 14a-12

                         SANTA FE FINANCIAL CORPORATION
                  -----------------------------------------------
                  (Name of Registrant as Specified in Its Charter)

                  -----------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)

Payment of Filing Fee (Check the appropriate box):
    [X] No fee required.
    [ ] Fee computed on table below per Exchange Act
        Rules 14a-6(I)(1) and 0-11.
    (1) Title of each class of securities to which transaction applies:
- -------------------------------------------------------------------------
    (2) Aggregate number of securities to which transaction applies:
- -------------------------------------------------------------------------
    (3) Per unit price or other underlying value of transaction computed 
        pursuant to Exchange Act Rule 0-11 (set forth the amount on which
        the filing fee is calculated and state how it was determined):
- -------------------------------------------------------------------------
    (4) Proposed maximum aggregate value of transaction:
- -------------------------------------------------------------------------
    (5) Total Fee Paid:
- -------------------------------------------------------------------------

    [ ] Fee paid previously with preliminary materials.

    [ ] Check box if any part of the fee is offset as provided by Exchange Act 
Rule 0-11(a)(2) and identify the filing for which the offsetting fee was
paid previously. Identify the previous filing by registration statement 
number, or the form or schedule and the date of its filing.
 
    (1) Amount Previously Paid:
- -------------------------------------------------------------------------
    (2) Form, Schedule or Registration Statement No.:
- -------------------------------------------------------------------------
    (3) Filing Party:
- -------------------------------------------------------------------------
    (4) Date Filed:
- --------------------------------------------------------------------------
<PAGE>

                        SANTA FE FINANCIAL CORPORATION

Street Address:      11315 Rancho Bernardo Road, Suite 129
                        San Diego, California 92127-1463

Mailing Address:                 P.O. Box 270828
                            San Diego, CA 92198-2828

Telephone:                      (619) 673-4722
                    
                          ---------------------------


                   NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                        TO BE HELD ON MAY 4, 1999



To The Shareholders of
Santa Fe Financial Corporation:

NOTICE IS HEREBY GIVEN that the Annual Meeting of Shareholders of Santa Fe 
Financial Corporation ("Santa Fe" or the "Company") will be held on May 4, 
1999 at 2:00 P.M. at the Park Hyatt Hotel located at 2151 Avenue of the 
Stars, Los Angeles, California 90067 for the purpose of considering and acting 
on the following:

    1. The election of three Directors to serve until the next Annual
       Meeting or until successors have been duly elected and qualified.

    2. To ratify the appointment of PricewaterhouseCoopers LLP as independent
       accountants for the Company for the year ending December 31, 1999; and

    3. To transact such other business as may properly come before the
       Meeting, or any adjournment or adjournments thereof.

The Board of Directors has fixed the close of business on March 29, 1999 as the 
record date for determining the shareholders having the right to vote at the 
meeting or any adjournments thereof.

Your proxy is important to us whether you own a few or many shares. Please 
complete, sign, date and promptly return the enclosed proxy in the self-
addressed, postage-paid envelope provided. Return the proxy even if you plan 
to attend the meeting. You may always revoke your proxy and vote in person.

Dated: April 7, 1999

                                         By Order of the Board of Directors,

                                         /s/ Michael G. Zybala
 
                                         Michael G. Zybala
                                         Secretary


<PAGE>

                        SANTA FE FINANCIAL CORPORATION

Street Address:      11315 Rancho Bernardo Road, Suite 129
                        San Diego, California 92127-1463

Mailing Address:                P.O. Box 270828
                            San Diego, CA 92198-2828

Telephone:                      (619) 673-4722


                        ----------------------------
                          
                              PROXY STATEMENT
                        ----------------------------


                       ANNUAL MEETING OF SHAREHOLDERS
                           TO BE HELD MAY 4, 1999


The Board of Directors of Santa Fe Financial Corporation (the "Company" or 
"Santa Fe") is soliciting proxies in the form enclosed with this statement in 
connection with the Annual Meeting of Shareholders to be held on May 4, 1999
or at any adjournment or adjournments thereof. 

This Proxy Statement and the accompanying Proxy are first being sent to 
Shareholders on or about April 12, 1999.  Only shareholders of record at the 
close of business on March 29, 1999 are entitled to notice of, and to vote at, 
the Annual Meeting.

If you give us a proxy, you can revoke it at any time before it is used.  To 
revoke it, you may file a written notice revoking it with the Secretary of the 
Company, execute a proxy with a later date or attend the meeting and vote in 
person.

You may vote at the Annual Meeting only shares that you owned of record on 
March 29, 1999.  There were 1,240,214 shares of common stock and 63,600 shares 
of convertible voting preferred stock outstanding on that date.  The preferred 
shares are entitled to vote as if converted to common stock.  Of the total 
1,303,814 voting shares outstanding, a majority, or 651,908 shares will 
constitute a quorum for the transaction of business at the meeting.  Each 
share is entitled to one vote on each matter to be presented at the meeting.  
Unless cumulative voting is elected as described under "Election of Directors" 
below, the affirmative vote of the holders of the majority of the shares of 
the Company's stock present or represented at the meeting and entitled to vote 
is required to elect directors and ratify or approve the other item being 
voted on at this time. 
 
In addition to mailing this material to shareholders, the Company has asked 
banks and brokers to forward copies to persons for whom they hold stock of the 
Company and to request authority for execution of the proxies.  The Company 
will reimburse the banks and brokers for their reasonable out-of-pocket 
expenses in doing so.  Officers of the Company may, without being additionally 
compensated, solicit proxies by mail, telephone, telegram or personal 
contact.  All proxy soliciting expenses will be paid by the Company.  The 
Company does not expect to employ anyone else to assist in the solicitation of 
proxies. 

<PAGE>
                                                                                
                               PROPOSAL 1

                         ELECTION OF DIRECTORS

The Company's bylaws set the number of directors at three.  We propose to 
elect three directors, each to hold office until the next Annual Meeting of 
Shareholders and until his or her successor is elected and qualified. The 
Board of Directors has nominated John V. Winfield, John C. Love and William J. 
Nance.  The persons named in the enclosed form of proxy will vote it for the 
election of the nominees listed below unless you instruct otherwise,  or a 
nominee is unable or unwilling to serve.  The Board of Directors has no reason 
to believe that any nominee will be unavailable.  However, in that event, the 
proxy may vote for another candidate or candidates nominated by the Board of 
Directors.  

The California Corporations Code, as applicable to the Company, provides that 
a shareholder may cumulate votes if a shareholder gives notice, prior to the 
voting, of an intention to cumulate votes.  If such a notice is given, every 
shareholder may cumulate votes.  Cumulating votes means that you can take the 
total number of votes you have for all directors and distribute them among one 
or more nominees as you see fit.  For example, assume you have 100 shares.  We 
have three directors so you have a total of 3 x 100 = 300 votes.  You could 
give all 300 votes to one person or 150 votes to each of two nominees, or 100 
votes to each of three nominees.  You can use this power only under the 
circumstances described herein.  If cumulative voting is elected, the enclosed 
form of proxy gives the proxy discretion to cumulate votes so that he can 
elect the maximum possible number of the nominees identified below.

Any shareholder executing the enclosed form of proxy may withhold authority to 
vote for any one or more nominee by so indicating in the manner described in 
the form of proxy.  However, the number of votes authorized by the form of 
proxy will not be affected and the named proxies could probably offset any 
such action by using cumulative voting if they thought it necessary.  Under 
the California Corporations Code any shareholder or any person who claims to 
have been denied the right to vote may apply to a state superior court for a 
determination of the validity of any election or appointment of any director.

<PAGE>
                       DIRECTORS AND EXECUTIVE OFFICERS

The following table sets forth certain information with respect to the 
Directors and Executive Officers of the Company.  There is no relationship by 
blood, marriage or adoption among the Directors and Officers.  All Directors 
serve one-year terms with their terms expiring at the Annual Meeting.  All 
Officers of the Company are elected or appointed by the Board of Directors and 
hold office until the Annual Meeting or until replaced at the discretion of 
the Board.

<TABLE>
<CAPTION>
                                                                   Shares of
                                                                  Common Stock
                                                                  Beneficially
                                Present                             Owned on        Percent
                                Position           Director         March 29,          of
     Name            Age     With the Company        Since            1999           Class 
- --------------------------------------------------------------------------------------------
<S>                   <C>    <C>                     <C>            <C>               <C>
John V. Winfield      52     Chairman, President     1995           678,596(2)        52.04%
                             and Chief Executive
                             Officer

William J. Nance      55     Director                1996                 0(3)         0.00
                            

John C. Love          58     Director                1998                 0            0.00

L. Scott Shields      47     Treasurer and Chief     N/A                  0            0.00
                             Financial Officer

Michael G. Zybala     46     Vice President, 
                             Secretary and
                             General Counsel         N/A                  0            0.00

All of the above as a group                                         678,596         52.04
- ---------------------------
</TABLE>

(1) Based on 1,303,814 voting shares issued and outstanding, which consist of
    1,240,214 shares of common stock and 63,600 shares of convertible voting   
    preferred stock.

(2) John V. Winfield is the sole beneficial owner of 49,400 shares of common 
    stock.  The InterGroup Corporation ("InterGroup") is the beneficial owner
    of 565,596 shares of common stock and 63,600 shares of preferred stock. 
    As the President, Chairman of the Board and a 44.7% shareholder of 
    InterGroup, Mr. Winfield has voting and dispositive power with respect to
    the shares of Santa Fe owned of record and beneficially by InterGroup.

(3) William J. Nance is a 1.9% shareholder of InterGroup as well as a 
    Director and Treasurer thereof.



                 SECURITY OWNERSHIP OF MANAGEMENT IN SUBSIDIARY

As of March 29, 1999, Santa Fe was the record and beneficial owner of 493,687
Shares of the common stock of its 67.2%-owned subsidiary, Portsmouth Square, 
Inc. The President and Chairman of the Board of Santa Fe has voting power with 
respect to common shares of Portsmouth owned by Santa Fe.  No other director 
or executive officer of Santa Fe has a beneficial interest in Portsmouth's 
shares.

<PAGE>  

BUSINESS EXPERIENCE:

The principal occupation and business experience during the last five years
for each of the Directors and Executive Officers of the Company are as 
follows:

John V. Winfield - Mr. Winfield was first elected to the Board in May of 1995 
and currently serves as the Company's Chairman of the Board, President and 
Chief Executive Officer, having been appointed as such in April 1996.  Mr. 
Winfield is also the Chairman of the Board, President and Chief Executive 
Officer of the Company's subsidiary Portsmouth, having held those positions 
since May of 1996.  Mr. Winfield is Chairman of the Board, President and Chief 
Executive Officer of The InterGroup Corporation ("InterGroup"), a public 
company, and has held those positions since 1987.  Mr. Winfield is also a 
director of Healthy Planet Products, Inc. ("HPP"), a public company, having 
first been appointed on September 17, 1997.  Mr. Winfield was elected Chairman 
of the Board of HPP on August 5, 1998.

William J. Nance - Mr. Nance was first elected to the Board in May of 1996. 
Mr. Nance is also a director of Portsmouth.  Mr. Nance is the President and 
CEO of Century Plaza Printers, Inc., a company he founded in 1979.  He has 
also served as a consultant in the acquisition and disposition of multi-family 
and commercial real estate.  Mr. Nance is a Certified Public Accountant and, 
from 1970 to 1976, was employed by Kenneth Leventhol & Company where he was a 
Senior Accountant specializing in the area of REITS and restructuring of real 
estate companies, mergers and acquisitions, and all phases of real estate 
development and financing.  Mr. Nance is a Director and the Treasurer of The 
InterGroup Corporation, a public company, and has held such positions since 
1984. Mr. Nance also serves as a Director of HPP, having first been elected on 
August 5, 1998.

John C. Love - Mr. Love was appointed a Director of the Company on March 5, 
1998 to fill the vacancy caused by the resignation of Janice Braly-Nelsen as 
Director on March 2, 1998.  Mr. Love is an international hospitality and 
tourism consultant based in Orinda, California.  He was formerly a partner in 
the national CPA and consulting firm of Pannel Kerr and Forster.  Mr. Love has 
extensive experience in hotel development, acquisition and development.  He is 
chairman emeritus of Golden Gate University in San Francisco.  Mr. Love is also 
a Director of Portsmouth, having first been appointed in March 1998, and a 
Director of InterGroup, having first been appointed in January 1998.

L. Scott Shields - Mr. Shields is the Treasurer and Chief Financial Officer of 
the Company, having held those positions since January 1994.   Mr. Shields is 
a Certified Public Accountant with 14 years experience with Ernst & Young LLP 
and was the partner in charge of tax planning and preparation for Santa Fe and 
Portsmouth from 1985 to 1991.  Since 1991, he has been actively engaged in 
developing his own tax and accounting practice.  Mr. Shields also serves as 
the Treasurer and Chief Financial Officer of Portsmouth, which are positions 
he has held since January 1994.

Michael G. Zybala - Mr. Zybala was appointed as Vice President and Secretary 
of the Company on February 20, 1998.  He is also Vice President, Secretary and 
General Counsel of Portsmouth.  Mr. Zybala has served as the Company's General 
Counsel since 1995 and has represented the Company as its corporate counsel 
since August 1993.  Prior to that, he served as one of the attorneys for the 
Federal Equity Receiver of Santa Fe.  Mr. Zybala is a Director of HPP and 
serves as the company's Secretary. He was first appointed as a Director of HPP 
on June 17, 1998 and elected as Secretary on August 5, 1998.  Mr. Zybala also 
serves as Vice President Operations of InterGroup, having been appointed to 
that position in January 1999.



<PAGE>

                              BOARD MEETINGS

For the fiscal year ended December 31, 1998, the Board of Directors held 
thirteen meetings, with no incumbent director attending (whether in person, 
telephonically or by written consent) fewer than 75 percent of the meetings 
held during the period he or she has been a director.


                            STANDING COMMITTEES

The Company has established two standing committees, an Audit Committee and a 
Securities Investment Committee.  Those committees are comprised of all the 
members of the Board.  The Company does not have any standing nominating or 
compensation committees of the Board of Directors.

The functions of the Audit Committee are to select the independent auditors, 
review the results of the annual audit, and inquire into important internal 
control, accounting financial reporting matters.  The Audit Committee met once 
during 1998 with all members attending.

On March 17, 1998, the Company established a Securities Investment Committee to 
establish guidelines and to review the Company's investment policies. During 
1998, the Securities Investment Committee held four meetings, in person, 
telephonically or by written consent with, all members attending each meeting.



                           EXECUTIVE COMPENSATION

As a small business issuer, Santa Fe has no compensation committee. Executive 
officer compensation is set by disinterested members of the Board of 
Directors.  Set forth below is a summary compensation table concerning 
compensation of the Chief Executive Officer ("CEO"), and any qualifying 
executive officer, for the last three completed fiscal years.

<TABLE>
<CAPTION>

                            SUMMARY COMPENSATION TABLE

                                                          Other Annual(1)
Name and Principal Position    Year  Salary     Bonus      Compensation
- ---------------------------    ----   ------     -----    ---------------
<S>                            <C>    <C>         <C>         <C>
John V. Winfield (2)           1998   $98,750     $ 0         $6,000   
Chairman, President and        1997   $81,667     $ 0         $6,000
Chief Executive Officer        1996   $42,535     $ 0         $6,000

R. N. Gould (3)                1996   $ 8,000     $ 0         $3,000   
Chairman, President and         
Chief Executive Officer       
- ---------------------------
</TABLE>
(1) Amounts shown reflect regular director's fees.

(2) Mr. Winfield became the Company's Chairman, President and Chief Executive
    Officer in April 1996.  Mr. Winfield also received compensation from 
    Portsmouth in the form of salary and regular director's fees in the total 
    amounts of $43,813, $26,417 and $4,500 for the years 1998, 1997 and 1996 
    respectively.  Effective October 1, 1998, the Board of Directors increased 
    Mr. Winfield's monthly salary to $12,500.

(3) Mr. Gould resigned from the Company in April 1996.

<PAGE>
 
Santa Fe has no stock option plan or stock appreciation rights for its 
executive officers.  The Company has no pension or long-term incentive plans.  
There are no employment contracts between Santa Fe and any executive officer, 
nor are there any termination-of-employment or change-in-control arrangements.


<PAGE>

                              DIRECTOR COMPENSATION

The bylaws of Santa Fe permit directors to be paid a fixed sum for attendance 
at each meeting of the Board or a stated salary as director.  Each director is 
paid a fee of $1,500 per quarter for a total annual compensation of $6,000.  
This policy has been in effect since July 1, 1985.


                  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

As of March 29, 1999, Santa Fe owned 67.2% of the common stock of Portsmouth, 
and InterGroup and John V. Winfield, in the aggregate, owned approximately 
52% of the voting stock of Santa Fe.  Effective June 30, 1998, certain 
accounting and administrative functions of the Company and its subsidiaries, 
were transferred to the Los Angeles, California offices of InterGroup. During 
the year ended December 31, 1998, the Company made payments to InterGroup in 
the approximate amount of $81,000, and received payments from Portsmouth in 
the approximate amount of $79,800, for its respective share of certain general 
and administrative expenses that were allocated among the companies based on 
management's estimate of the pro rata utilization of resources.

After review by an independent committee and the receipt of a fairness 
opinion, the Board of Directors of Santa Fe, on December 4, 1997, approved the 
acquisition of a controlling 55.4% equity interest in Intergroup Woodland 
Village, Inc. ("Woodland") from InterGroup in exchange for 31,800 shares of 
newly-created convertible voting preferred stock.  Woodland was a 100%-owned 
subsidiary of InterGroup and its primary asset is a 100-unit apartment complex 
located in Cincinnati, Ohio.  The transaction, valued at $858,600, closed on 
December 31, 1997.

There are no other relationships or related transactions between the Company 
and any of its officers, directors, five-percent security holders or their 
families which require disclosure.  


                COMPLIANCE WITH SECTION 16(a) OF THE EXCHANGE ACT

Section 16(a) of the Securities Exchange Act of 1934 requires the Company's 
officers and directors, and each beneficial owner of more than ten percent of 
the Common Stock of the Company, to file reports of ownership and changes in 
ownership with the Securities and Exchange Commission and The Nasdaq Stock 
Market.  Officers, directors and greater than ten-percent shareholders are 
required by SEC regulations to furnish the Company with copies of all Section 
16(a) forms they file.

Based solely on its review of the copies of such forms received by it, or 
written representations from certain reporting persons that no Forms 5 were 
required for those persons, the Company believes that during 1998 all filing 
requirements applicable to its officers, directors, and greater than ten-
percent beneficial owners were complied with.



                               PROPOSAL 2

           RATIFICATION OF APPOINTMENT OF INDEPENDENT ACCOUNTANTS  

The Board of Directors has selected the firm of PricewaterhouseCoopers LLP, 
certified public accountants, as the Company's independent accountants for the 
current fiscal year and recommends to shareholders that they vote for the 
ratification of this selection.  On January 26, 1998, PricewaterhouseCoopers 
LLP was engaged by the Company to serve as its independent accountants 
commencing with the audit for the year ended December 31, 1997 and that 
appointment was ratified for the year ending December 31, 1998 at the Company's 
Annual Meeting on May 5, 1998.  A representative of PricewaterhouseCoopers LLP 
is expected to be present at the Annual Meeting to make a statement, if 
desired, and to respond to appropriate questions.  

THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR RATIFICATION OF THE APPOINTMENT 
OF PRICEWATERHOUSECOOPERS LLP AS THE INDEPENDENT ACCOUNTANTS FOR THE COMPANY.

 
<PAGE>

                 PRINCIPAL HOLDERS OF EQUITY SECURITIES

The following table shows, as of March 29, 1999, the Common Stock owned by 
every person owning of record (other than securities depositories), or known 
by the Company to own beneficially, more than 5% of its outstanding common 
shares.  Any voting securities owned by directors or director nominees are 
also disclosed under Election of Directors herein. 
 
<TABLE>
<CAPTION>

          Name                    Shares of Common Stock   Percent of Class(1)
          ----                    ----------------------   -------------------
<S>                                     <C>                       <C>
Guinness Peat Group plc ("GPG")          82,858(2)                 6.68%
Allied Mutual Insurance 
     Services ("AMI")
  Second Floor, 21-26 Garlick Hill
  London ECHV 2AU, England

The InterGroup Corporation               565,596(3)               45.60
  2121 Avenue of the Stars
  Suite 2020
  Los Angeles, CA 90067

John V. Winfield                          49,400                   3.98
  2121 Avenue of the Stars
  Suite 2020
  Los Angeles, CA 90067    

The InterGroup Corporation and           614,996(4)               49.58%
  John V. Winfield as a group
- ------------------------------

(1) Based on 1,240,214 shares of Common Stock issued and outstanding after June 
    15, 1998 stock split.

(2) Based on their Statement on Schedule 13D (Amendment No. 5) dated January 4,
    1995, GPG and its wholly-owned subsidiary AMI claim shared power to vote,
    or to direct the vote, and to dispose of, or to direct the disposition 
    of, 82,858 shares (post stock split) of Santa Fe's Common Stock owned  
    beneficially and of record by GPG and through AMI.  Of that amount, 
    52,858 shares are beneficially owned by GPG and 30,000 by AMI.

(3) Does not include 63,600 shares of convertible, voting preferred stock.

(4) As President, Chairman of the Board and a 44.7% shareholder of InterGroup,
    John V. Winfield has voting and dispositive power over the shares owned 
    of record and beneficially by InterGroup.

As of March 29, 1999 there were 1,240,214 shares of the Company's Common Stock 
outstanding, which were held by approximately 640 shareholders of record.

<PAGE>
                             OTHER BUSINESS

As of the date of this statement, management knows of no business to be 
presented at the meeting that is not referred to in the accompanying notice, 
other than the approval of the minutes of the last shareholders' meeting, which 
action will not amount to ratification of the actions taken at that meeting.  
As to other business that may properly come before the meeting, it is intended 
that the proxies properly executed and returned will be voted in respect thereof
at the discretion of the person voting the proxies in accordance with the best 
judgment of the person voting the proxies. 

                          SHAREHOLDER PROPOSALS

Any shareholder proposals intended to be considered for inclusion in the proxy 
statement for presentation at the 2000 Annual Meeting must be received by the 
Company by December 1, 1999.  The proposal must be in accordance with the 
provisions of Rule 4a-8 promulgated by the Securities and Exchange Commission 
under the Securities Exchange Act of 1934.  It is suggested that the proposal 
be submitted by certified mail - return receipt requested.

                        FORM 10-KSB and ANNUAL REPORT

THE ANNUAL REPORT TO SHAREHOLDERS FOR 1998 ACCOMPANIES THIS PROXY STATEMENT, 
BUT IS NOT DEEMED A PART OF THE PROXY SOLICITATION MATERIAL.  A COPY OF THE 
1998 FORM 10-KSB AS REQUIRED TO BE FILED WITH THE SECURITIES AND EXCHANGE 
COMMISSION, EXCLUDING EXHIBITS, WILL BE MAILED TO SHAREHOLDERS WITHOUT CHARGE 
UPON WRITTEN REQUEST TO: MICHAEL G. ZYBALA, SECRETARY, PORTSMOUTH SQUARE, INC.,
11315 RANCHO BERNARDO ROAD, SUITE 129, SAN DIEGO, CA 92127-1463.  SUCH REQUEST 
MUST SET FORTH AGOOD-FAITH REPRESENTATION THAT THE REQUESTING PARTY WAS EITHER 
A HOLDER OF RECORD OR A BENEFICIAL OWNER OF THE COMMON STOCK OF THE COMPANY ON 
MARCH 29, 1999.  THE 1998 FORM 10-KSB IS ALSO AVAILABLE THROUGH THE SECURITIES 
AND EXCHANGE COMMISSION'S WORLD WIDE WEB SITE (http://www.sec.gov).


                                     By Order of the Board of Directors

                                     SANTA FE FINANCIAL CORPORATION

                                     Michael G. Zybala
                                     Secretary


Dated: San Diego, California
       April 7, 1999


<PAGE>

PROXY                                                                   PROXY
                       SANTA FE FINANCIAL CORPORATION
             ANNUAL MEETING OF SHAREHOLDERS TO BE HELD MAY 4, 1999
          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

The undersigned hereby appoints John V. Winfield and Michael G. Zybala, or 
either of them, as proxies, with power of substitution to each proxy and 
substitute, to vote the Common Stock of the undersigned at the 1999 Annual 
Meeting of Shareholders of Santa Fe Financial Corporation and at any 
adjournments thereof, as indicated on the reverse hereof and the proposals for 
Election of Directors, Ratification of Appointment of Independent Accountants 
and as said proxies may determine in the exercise of their best judgment on any 
other matters which may properly come before the meeting.

IF PROPERLY EXECUTED AND RETURNED, THIS PROXY WILL BE VOTED AS SPECIFIED OR, IF 
NOT SPECIFIED, WILL BE VOTED FOR ELECTING ALL NOMINEES AND FOR THE RATIFICATION 
OF PRICEWATERHOUSECOOPERS LLP AS THE COMPANY'S INDEPENDENT ACCOUNTANTS.

                PLEASE SIGN ON THE REVERSE SIDE AND MAIL PROMPTLY
                           IN THE ENCLOSED ENVELOPE

                                                              -----------
                                                              SEE REVERSE
                                                              -----------


1. Election of Directors:
   NOMINEES: John V. Winfield, John C. Love and William J. Nance.
  
      CHECK ONE
            [ ] FOR ALL NOMINEES      [ ] WITHHELD FROM ALL NOMINEES
                
   
            [ ]  ---------------------------------------------------
            FOR, EXCEPT VOTE WITHHELD FROM THE ABOVE NOMINEE(S)


2. To ratify the appointment of PricewaterhouseCoopers LLP as the independent 
   accountants for the Company for the year ending December 31, 1999.
            [ ] FOR            [ ] AGAINST             [ ] ABSTAIN


            PLEASE SIGN EXACTLY AS YOUR NAME APPEARS.  IF ACTING AS ATTORNEY
            EXECUTOR, TRUSTEE OR IN A REPRESENTATIVE CAPACITY, SIGN NAME AND
            TITLE.  IF JOINT TENANTS, BOTH SHAREHOLDERS SHOULD SIGN.




                                              Dated: _______________, 1999

                                              ____________________________
                                              Signature

                                              ____________________________
                                              Signature if held jointly

                                              

</TABLE>


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