NEODATA SERVICES INC
10-Q, 1998-02-13
BUSINESS SERVICES, NEC
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- --------------------------------------------------------------------------------



                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    Form 10-Q

                               -------------------

                QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

                For the quarterly period ended December 31, 1997

                               -------------------


                          Commission File No. 33-63838

                             Neodata Services, Inc.
                            (a Delaware Corporation)

                I.R.S. Employer Identification Number 75-2333190
                            833 W. South Boulder Road
                           Louisville, Colorado 80027
                                 (303) 666-7000



         Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirement for the past 90 days. Yes [ X ]    No  [  ]


     As of February 12, 1998, the registrant had outstanding 1,173 shares of its
common stock, $.01 par value per share.




- --------------------------------------------------------------------------------



<PAGE>






                             Neodata Services, Inc.

                                    Form 10-Q

                                Table of Contents


                                                                        Page No.
                                                                        ------- 

                          PART I. FINANCIAL INFORMATION

Item 1.    Financial Statements

           Condensed Consolidated Balance Sheets.........................   3
           Condensed Consolidated Statements of Operations...............   4
           Condensed Consolidated Statements of Cash Flows...............   5
           Notes to Consolidated Financial Statements....................   6

Item 2.    Management's Discussion and Analysis of Financial Condition
           and Results of Operations.....................................   8
                           PART II. OTHER INFORMATION


Item 6.    Exhibits and Reports on Form 8-K..............................  10


SIGNATURE................................................................  11


                                       2
<PAGE>


                         PART I - FINANCIAL INFORMATION

Item 1.     Financial Statements

<TABLE>
<CAPTION>
                             NEODATA SERVICES, INC.

                      CONDENSED CONSOLIDATED BALANCE SHEETS
                    (In thousands, except share information)
                                   (Unaudited)

                                                           December 31,    June 30,
                                      Assets                   1997          1997
                                                               ----          ----
<S>                                                         <C>           <C>  

Current assets:
   Cash .................................................   $  3,785      $  1,786
   Intercompany accounts receivable .....................      3,811           --
   Accounts receivable, net .............................     80,319        67,800
   Prepaid expense and other ............................     15,255        10,859
                                                            --------      --------
     Total current assets ...............................    103,170        80,445
Property, plant and equipment, net of depreciation ......     48,477        47,593
Computer software, net of amortization ..................     17,544        18,362
Excess of cost over acquired net assets, net of
  amortization ..........................................      8,976         9,517
Debt issue costs and other assets .......................      5,821         7,278
                                                            --------      --------
     Total assets .......................................   $183,988      $163,195
                                                            ========      ========

                      Liabilities and Stockholders' Deficit

Current liabilities:
   Accounts payable......................................   $ 22,628      $ 34,329
   Accrued liabilities...................................     31,234        27,387
   Current maturities of long-term debt and capital
     lease obligations...................................      4,890         1,804
                                                            --------      --------
     Total current liabilities...........................     58,752        63,520
Intercompany debt .......................................     44,304           --
Long-term debt and capital lease obligations, net of 
  current maturities.....................................    178,233       192,153
Customer deposits........................................     13,199        12,521
Other liabilities........................................      2,246         3,598
                                                            --------      --------
     Total liabilities...................................    296,734       271,792
                                                            --------      --------

Commitments and contingencies

Stockholders' deficit:
   Common stock, par value $.01 per share, 10,000 shares
     authorized, 1,173 shares issued and outstanding.....       --            --
   Additional paid-in capital............................     28,029        28,029
   Contributed capital...................................     54,946        54,946
   Accumulated deficit...................................   (196,048)     (192,019)
   Cumulative translation adjustment.....................        327           447
                                                            --------      --------
     Total stockholders' deficit.........................   (112,746)     (108,597)
                                                            --------      --------
     Total liabilities and stockholders' deficit.........   $183,988      $163,195
                                                            ========      ========

   The accompanying notes are an integral part of these financial statements.

</TABLE>

                                       3
<PAGE>


<TABLE>
<CAPTION>
                                      NEODATA SERVICES, INC.

                          CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                                          (In thousands)
                                            (Unaudited)



                                                      Three Months Ended            Six Months Ended
                                                          December 31                  December 31
                                                          -----------                  -----------
                                                     1997           1996          1997           1996
                                                     ----           ----          ----           ----
<S>                                               <C>            <C>            <C>           <C>  

Net Revenues....................................  $ 80,068       $ 71,302       $153,214      $128,685
                                                  --------       --------       --------      --------

Expenses:
  Operating and production, excluding depreciation
    and amortization shown below................    60,365         48,054        113,145        88,223
  Selling, general and administrative...........    10,218         11,283         21,837        20,950
  Depreciation and amortization.................     4,703          4,071          9,555         7,855
                                                  --------       --------       --------      --------

Income before interest expense..................     4,782          7,894          8,677        11,657
Interest expense................................     5,439          6,142         11,633        12,288
                                                  --------       --------       --------      --------

Income (loss) before extraordinary loss.........      (657)         1,752         (2,956)         (631)
Extraordinary loss - early extinguishment
  of debt.......................................        --             --         (1,073)           --
                                                  --------       --------       --------      --------

Net income (loss)...............................  $   (657)      $  1,752       $ (4,029)     $   (631)
                                                  ========       ========       ========      ========





                  The accompanying notes are an integral part of these financial statements.

</TABLE>






                                       4

<PAGE>


<TABLE>
<CAPTION>
                             NEODATA SERVICES, INC.

                 CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                 (In thousands)
                                   (Unaudited)
                                                              Six months ended
                                                                 December 31,
                                                               1997       1996
                                                               ----       ----

<S>                                                         <C>        <C>  
Net cash provided by (used in) operating activities.....    $ (8,868)  $  1,895
                                                            --------   --------

Cash flows from investing activities:
      Purchases of property, plant and equipment........      (5,777)    (1,091)
      Proceeds from sales of property, plant, and 
        equipment.......................................       1,000        120
      Payments for acquisitions, net of cash acquired...          --     (3,218)
      Purchases and development of computer software....      (4,255)    (3,538)
                                                            --------   --------
          Net cash used in investing activities.........      (9,032)    (7,727)
                                                            --------   --------

Cash flows from financing activities:
     Change in book overdrafts..........................     (13,451)     4,444
     Borrowings under long-term lines of credit and
       Promissory Notes.................................      49,113     64,370
     Payments on long-term lines of credit..............     (14,122)   (62,710)
     Dividends to Holding for payments on Meredith Note.          --       (815)
     Payments on capital leases and long-term debt......      (1,521)      (331)
                                                            --------   --------
         Net cash provided by financing activities......      20,019      4,958
                                                            --------   --------
         Change resulting from cumulative translation 
           adjustment...................................        (120)       (77)
                                                            --------   --------
Net change in cash......................................       1,999       (951)
Cash at beginning of period.............................       1,786      1,304
                                                            --------   --------

Cash at end of period...................................    $  3,785   $    353
                                                            ========   ========


   The accompanying notes are an integral part of these financial statements.

</TABLE>


                                       5
<PAGE>


                             NEODATA SERVICES, INC.

                   Notes to Consolidated Financial Statements
                                   (Unaudited)

1.  Basis of Presentation

         The accompanying  consolidated  financial statements have been prepared
by Neodata Services,  Inc. (the "Company") pursuant to the rules and regulations
of the Securities and Exchange Commission ("SEC"). The Company is a wholly owned
subsidiary  of  Neodata  Corporation  ("Holding").  Holding  is a  wholly  owned
subsidiary of Electronic Data Systems Corporation  ("EDS").  Certain information
and footnote disclosures normally accompanying  financial statements prepared in
accordance with generally accepted accounting  principles have been condensed or
omitted pursuant to such SEC rules and regulations. In management's opinion, all
adjustments  necessary for a fair  presentation of the results of operations for
the periods presented have been made and are of a normal and recurring nature.

         These consolidated  financial  statements and accompanying notes should
be read in  conjunction  with the  consolidated  financial  statements and notes
thereto,  together  with  management's  discussion  and  analysis  of  financial
condition and results of operations,  contained in the Company's  Report on Form
10-K for the fiscal year ended June 30, 1997, as filed with the SEC.

2.  Related party transactions

         Concurrent  with the  acquisition of Holding by EDS in August 1997 (the
"EDS  Acquisition"),  all amounts outstanding under the Company's revolving line
of credit facility (the "Senior Credit Facility") and the Company's  acquisition
credit facility (the "Acquisition  Credit Facility") were repaid by EDS, and the
related credit  agreements were  terminated.  The Senior Credit Facility and the
Acquisition Credit Facility were replaced with two promissory notes dated August
29, 1997 (the "Promissory  Notes"). The Senior Credit Facility was replaced with
a Promissory  Note between the Company and EDS, which provided for  intercompany
borrowings  of up to  $40,000,000  with no  interest.  On December 9, 1997,  the
$40,000,000  Promissory  Note was replaced with a similar  Promissory Note which
provides  for  intercompany  borrowings  of up  to  $47,500,000,  with  interest
computed and charged  semi-annually on the outstanding  principal balance of the
note as of the date of calculation at the applicable federal rate for the period
of calculation (7.45% at December 31, 1997). The Acquisition Credit Facility was
replaced with a Promissory Note between a consolidated Subsidiary and EDS, which
provided for  intercompany  borrowings of up to $4,372,000 with no interest.  On
December 9, 1997,  the  $4,372,000  Promissory  Note was replaced with a similar
Promissory Note which provides for intercompany  borrowings of up to $4,371,542,
with interest  computed and charged  semi-annually on the outstanding  principal
balance of the note as of the date of calculation at the applicable federal rate
for the period of  calculation  (7.45% at December 31,  1997).  At the option of
EDS, additional  principal may be advanced or repaid at any time under the terms
of  the  Promissory  Notes.  All  amounts   outstanding  under  the  $47,500,000
Promissory  Note are due and payable on the earlier of 1) January 31, 2002 or 2)
on demand at any time  following the  repayment in full of the Company's  Senior
Deferred  Coupon  Notes (the  "Notes").  All  amounts  due under the  $4,371,542
Promissory Note are due and payable on demand.  Total  borrowings from EDS under
the  Promissory  Notes amounted to $44,304,000 at December 31, 1997. At June 30,
1997,  $5,000,000  and  $4,300,000  were  outstanding  under the  Senior  Credit
Facility and the Acquisition Credit Facility, respectively.

                                       6
<PAGE>

         Pursuant to the terms of the  Company's  Senior  Deferred  Coupon Notes
(the "Notes"), the Company was required to offer to redeem the Notes as a result
of the EDS Acquisition.  Holders of an aggregate total of $10,650,000  principal
value of the Notes  accepted  this tender  offer.  Funds in the total  amount of
$10,788,450 to pay the principal  redemption,  the tender  premium,  and accrued
interest were advanced to the Company by EDS. The total borrowings are reflected
as a long-term intercompany  obligation,  under a Promissory Note dated November
10, 1997, with interest  computed and charged  semi-annually  on the outstanding
principal  balance of the note as of the date of  calculation  at the applicable
federal rate for the period of calculation.  At the option of EDS, principal may
be repaid  at any time  under the terms of the  Promissory  Notes.  All  amounts
outstanding  under the  $10,788,450  Promissory  Note are due and payable on the
earlier  of 1)  January  31,  2002 or 2) on  demand  at any time  following  the
repayment in full of the Company's  Senior  Deferred Coupon Notes (the "Notes").
Of the total  advance,  $10,650,000  is a replacement of the debt redeemed under
the tender offer described above.


                                      7


<PAGE>


Item 2.  Management's Discussion and Analysis of Financial Condition and Results
         of Operations


         This  discussion  should  be read in  conjunction  with  the  Company's
unaudited  consolidated  financial  statements and  accompanying  notes included
herein and the Company's  Report on Form 10-K for the fiscal year ended June 30,
1997, as filed with the SEC.

Results of Operations

         Net Revenues. Net Revenues for the three months ended December 31, 1997
was $80.1  million,  an increase of $8.8 million,  or 12%,  over the  comparable
period in 1996.  Approximately  $5.7  million of the increase was due to revenue
from new clients, and $8.4 million of the increase was due to the acquisition of
The Lacek Group.  These  increases were offset by a net decrease in revenue from
existing clients. For the six months ended December 31, 1997, revenue was $153.2
million,  an increase of $24.5 million,  or 19%, over the  comparable  period in
1996.  Approximately  $11.7  million of the increase was due to revenue from new
clients,  and $12.8  million of the increase was due to the  acquisition  of The
Lacek  Group.  Net revenue  from  existing  clients for the six month period was
comparable to the prior year.

         Operating and Production Expenses. Operating and production expenses as
a percentage of revenue were 75% and 67% for the three months ended December 31,
1997 and 1996,  respectively.  Operating and production expenses as a percentage
of revenue were 74% and 69% for the six months ended December 31, 1997 and 1996,
respectively.   The  increases  over  1996  as  a  percentage  of  revenue  were
attributable primarily to increased labor costs.

         Selling,  General and  Administrative  Expenses.  Selling,  general and
administrative  expenses for the three months ended December 31, 1997 were $10.2
million, a decrease of $1.1 million, or 10%, from the comparable period in 1996.
The decrease was primarily  due to decreased  general  corporate  expenses and a
lower provision for doubtful  accounts  receivable  offset by certain  severance
arrangements.  Selling,  general and administrative  expenses for the six months
ended December 31, 1997 were $21.8 million,  an increase of $0.9 million, or 4%,
from the  comparable  period in 1996.  The increase was primarily due to certain
severance arrangements offset by decreased general corporate expenses.

         Depreciation and Amortization  Expenses.  Depreciation and amortization
expenses  for the three months ended  December  31, 1997 were $4.7  million,  an
increase  of  $0.6  million,  or  16%,  from  the  comparable  period  in  1996.
Depreciation  and  amortization  expenses for the six months ended  December 31,
1997 were $9.6 million, an increase of $1.7 million, or 22%, from the comparable
period  in 1996.  The  increases  over  1996  were  primarily  due to  increased
amortization of computer software,  in addition to amortization of the excess of
cost over acquired net assets.

         Interest Expense.  Interest expense for the three months ended December
31,  1997 was  $5.4  million,  a  decrease  of $0.7  million,  or 11%,  from the
comparable  period in 1996.  Interest  expense for the six months ended December
31,  1997 was  $11.6  million,  a  decrease  of $0.7  million,  or 5%,  from the
comparable  period  in 1996.  The  decreases  from 1996  were  primarily  due to
decreased  interest  expense under the Notes,  in addition to the replacement of
the  Senior  Credit  Facility  and the  Acquisition  Credit  Facility  with  the
Promissory Notes, which are non-interest bearing.

         Extraordinary  Loss.  Concurrent with the EDS  Acquisition,  the Senior
Credit Facility and the Acquisition  Credit Facility were repaid in full and the
related agreements were terminated. Unamortized


                                       8
<PAGE>


debt issue costs of $1.1 million  related to the Senior Credit  Facility and the
Acquisition Credit Facility were charged as an extraordinary loss.

Liquidity and Capital Resources

         Cash from  Operations  and  Working  Capital.  Cash used in  operations
during the six months ended  December 31, 1997 was $8.9  million,  a decrease of
$10.8  million  from cash  provided by  operations  of $1.9  million  during the
comparable  period in 1996.  The decrease in cash provided by operations was due
primarily to a larger  increase in accounts  receivable as compared to the prior
period,  in  addition  to a smaller  increase  in  accounts  payable and accrued
liabilities. Working capital at December 31, 1997 was $45.9 million, as compared
to  $16.9  million  at June  30,  1997,  due  primarily  to  increased  accounts
receivable.

         Cash Used in Investing.  Cash used in investing  activities  during the
six months ended  December 31, 1997  totaled $9.0  million,  as compared to $7.7
million  for  comparable  period in 1996.  The  increase  was  primarily  due to
increased expenditures for property, plant, and equipment and computer software,
offset by a $3.2 million decrease in payments for acquisitions.

The Company has a  significant  investment  in property,  plant,  equipment  and
computer software  utilized in providing service to its clients,  which requires
annual routine  capital  expenditures.  Management  believes that cash flow from
operations will be sufficient to fund anticipated  capital  expenditures for the
remainder of the fiscal year ending June 30, 1998.

         Long-term  debt. As of December 31, 1997, the Company had $44.3 million
outstanding  under the Promissory Notes due to EDS, with remaining  availability
of $7.6 million.  The Company  anticipates  that  utilization  of the Promissory
Notes will continue for the remainder of the fiscal year ended June 30, 1998.

The Company was in compliance  with all financial and technical  requirements of
the Notes as of December 31, 1997.



                                       9
<PAGE>




                           PART II - OTHER INFORMATION


Item 6.  Exhibits and Reports on Form 8-K

Exhibits
- --------

10.1     Promissory Note, dated as of December 9, 1997, between  the Company and
         EDS

10.2     Promissory Note, dated as of December 9, 1997, between Neodata Creative
         Services, Inc. and EDS

10.3     Promissory Note, dated as of November 10, 1997, between the Company and
         EDS

27       Financial Data Schedule


Reports on Form 8-K
- -------------------

None.




                                       10
<PAGE>


                                    SIGNATURE

     Pursuant to the  requirements  of the  Securities  Exchange Act of 1934, as
amended,  the  Registrant has duly caused this report to be signed on its behalf
by the undersigned thereunto duly authorized.

                                          NEODATA SERVICES, INC.



Date:  February 12, 1998                 /s/  Nicholas J. Cuccaro
                                         -------------------------------------
                                         Nicholas J. Cuccaro
                                         Senior Vice President and Chief 
                                         Financial Officer
                                         (principal financial and accounting
                                         officer of the Company)



                                       11


                                                                Exhibit 10.1


                                 PROMISSORY NOTE


$47,500,000                                                     December 9, 1997



     FOR VALUE RECEIVED, Neodata Services, Inc. (the "Maker") hereby promises to
pay on the Maturity  Date (as  hereinafter  defined) to the order of  Electronic
Data Systems Corporation (the "Payee") the principal sum of Forty Seven Million,
Five Hundred  Thousand and no/100  Dollars  ($47,500,000.00),  or, if less,  the
unpaid  principal amount of all loans made by Payee (which amount as of the date
of this Note equals  $39,990,638.87,  including  amounts  outstanding  under the
Promissory Note of Maker to Payee dated August 29, 1997 in the principal  amount
of  $40,000,000.00,  which Note is being surrendered to Maker  concurrently with
the  execution  hereof) to the Maker.  In  addition,  the Maker  promises to pay
interest on the unpaid  principal amount hereof from time to time outstanding as
hereinafter  provided.  This  Note is  meant to  evidence  existing  and  future
indebtedness of Maker to Payee, it being  understood that principal  amounts may
be repaid and readvanced from time to time at the option of Payee.

          1. Interest.  This Note shall bear  interest on the  unpaid  principal
amount hereof from time to time outstanding at a  rate per  annum  equal  to the
appropriate  "applicable  federal  rate" as defined  in  Section  1274(d) of the
Internal  Revenue  Code of 1986,  as  amended,  as in effect  from time to time.
Interest  shall be  calculated  on May 31 and  November  30 of each  year on the
outstanding  principal balance of this Note as of the date of calculation at the
applicable  federal  rate  for the  period  of  calculation.  Regardless  of any
provision  contained in this Note, no holder of this Note shall ever be entitled
to receive,  collect or apply,  as interest on any amount owing  hereunder,  any
amount in excess of the maximum permitted to be charged under applicable law.

          2. Maturity.  Subject to  acceleration  in  the event of default under
Section 5  hereof, this Note shall mature,  and all  unpaid  principal  and all 
accrued and unpaid interest thereon shall become due and payable, on the earlier
of (i)  January  31,  2002 and (ii) the demand of the holder of this Note at any
time following the repayment in full of the Company's 12% Senior Deferred Coupon
Notes due 2003 (the "Senior Notes") (the "Maturity Date").

          3.  Repayment of  Principal  and  Interest.  All outstanding principal
and accrued interest thereon shall be due and payable on the Maturity Date.

          4.  Optional  Prepayments.  The Maker may at any time and from time to
time prepay all or any  portion of the  principal  amount of this Note,  without
penalty or premium.

          5.  Events of  Default.  If any of the  following  events  ("Events of
Default")  shall  have occurred and be continuing:

              (a)  the Maker  shall fail  in the  payment of any  portion of the
principal amount of this Note when the same becomes due and payable;


<PAGE>

              (b)  the Maker shall (i) fail  generally to  pay Maker's  debts as
they  become  due,  (ii) file,  or consent to the filing of, a petition  seeking
liquidation,  reorganization or other relief with respect to Maker's debts under
any  bankruptcy,  insolvency  or other  similar law now or  hereafter in effect,
(iii) consent to the appointment of a trustee, receiver,  liquidator,  custodian
or other similar  official for any substantial  part of Maker's  properties,  or
(iv) make a general assignment for the benefit of Maker's creditors;

              (c) an order  shall  be  entered  by a court or other governmental
authority of competent  jurisdiction (i) granting any relief with respect to the
Maker or Maker's debts in any case or proceeding for liquidation, reorganization
or  otherwise  under any  bankruptcy,  insolvency  or other  similar  law now or
hereafter  in effect,  (ii)  appointing,  without  the  consent of the Maker,  a
trustee,  receiver,  liquidator,  custodian  or other  similar  official for any
substantial part of Maker's properties,  or (iii) pursuant to the terms of which
the Maker is adjudicated to be insolvent; provided, however, that any such order
specified  in clause  (i),  (ii) or (iii)  above  shall not have been  dismissed
within 30 days; or

              (d) the Maker shall be dissolved, liquidated or terminated for any
reason;  then,  and in any such  event,  the Payee may,  by notice to the Maker,
declare this Note  (together with all interest  accrued  hereon) to be, and this
Note shall thereupon  become,  immediately due and payable without  presentment,
demand, protest, notice of intent to accelerate, notice of acceleration or other
notice  of any kind,  all of which are  hereby  waived by the  Maker;  provided,
however,  that in the case of any of the Events of Default  specified  in clause
(b),  (c) or (d)  above,  without  any  notice  to Maker or any other act by the
Payee,   this  Note   (together  with  the  accrued   interest   thereon)  shall
automatically  become due and  payable  without  presentment,  demand,  protest,
notice of intent to accelerate,  notice of  acceleration  or notice of any other
kind, all of which are hereby waived by the Maker.

          6.  Amendment;  Waiver.  The terms and  provisions of this Note may be
modified or amended,  and the observance of any term or provision  hereof may be
waived,  only by a written instrument executed by the Maker and the Payee or any
other  holder  hereof.  No failure to  exercise  any right,  power or  privilege
hereunder  shall  operate as a waiver  thereof,  nor shall any single or partial
exercise  thereof preclude any other or further exercise thereof or the exercise
of any other right, power or privilege.

          7.  Parties in Interest;  Assignment.  This Note shall be binding upon
and inure to the  benefit  of the  Maker  and the  Payee  and  their  respective
successors  and  assigns.  The Payee may at any time assign this Note or Payee's
rights  and  interests  herein  to  any  person.  If the  Payee  makes  such  an
assignment,  Payee shall provide notice thereof to the Maker within ten Business
Days of such assignment.

<PAGE>


          8.  Governing  Law. THIS  NOTE SHALL  BE GOVERNED BY AND  CONSTRUED IN
ACCORDANCE  WITH THE LAWS OF THE STATE OF TEXAS  (EXCEPT THAT NO EFFECT SHALL BE
GIVEN TO ANY CONFLICTS OF LAW PRINCIPLES  WHICH WOULD REQUIRE THE APPLICATION OF
THE LAWS OF A JURISDICTION OTHER THAN THE STATE OF TEXAS).

     IN WITNESS  WHEREOF,  the  undersigned has executed this Note as of the 9th
day of December, 1997.

                                            NEODATA SERVICES, INC.


                                        By: /s/ Nicholas J. Cuccaro
                                            ---------------------------------
                                            Name:   Nicholas J. Cuccaro
                                            Title:  Senior Vice President





                                                                    Exhibit 10.2


                                 PROMISSORY NOTE


$4,371,541.67                                                  December 9, 1997


         FOR VALUE RECEIVED,  the undersigned,  Neodata Creative Services,  Inc.
("Maker"),  promises to pay to the order of Electronic Data Systems  Corporation
("Payee"), at the offices of Payee at 5400 Legacy Drive, Plano, Texas 75024, the
sum of Four Million, Three Hundred Seventy-One Thousand,  Five Hundred Forty-One
and 67/100 Dollars ($4,371,541.67),  or so much thereof as has been advanced and
not previously  repaid,  together with interest on the unpaid  principal  amount
hereof from time to time outstanding as hereinafter provided. This Note is meant
to  evidence  existing  and  future  indebtedness  of Maker to  Payee,  it being
understood that principal amounts may be repaid and readvanced from time to time
at the option of Payee.

         This Note shall bear  interest on the unpaid  principal  amount  hereof
from  time to time  outstanding  at a rate per  annum  equal to the  appropriate
"applicable  federal rate" as defined in Section 1274(d) of the Internal Revenue
Code of 1986,  as  amended,  as in effect from time to time.  Interest  shall be
calculated on May 31 and November 30 of each year on the  outstanding  principal
balance of this Note as of the date of  calculation  at the  applicable  federal
rate for the period of  calculation.  Regardless of any  provision  contained in
this Note, no holder of this Note shall ever be entitled to receive,  collect or
apply,  as interest on any amount owing  hereunder,  any amount in excess of the
maximum permitted to be charged under applicable law.

         All outstanding principal and accrued interest thereon shall be due and
payable on demand.

         If this Note is placed in the hands of an attorney for  collection,  or
in the  event  this  Note  is  collected  in  whole  or in  part  through  legal
proceedings  of any nature,  then and in any such case Maker promises to pay all
costs of collection,  including,  but not limited to, reasonable attorneys' fees
incurred by the holder hereof on account of such collection, whether or not suit
is filed.

         THIS NOTE SHALL BE GOVERNED BY AND  CONSTRUED  IN  ACCORDANCE  WITH THE
LAWS OF THE  STATE  OF  TEXAS  (EXCEPT  THAT NO  EFFECT  SHALL  BE  GIVEN TO ANY
CONFLICTS OF LAW PRINCIPLES WHICH WOULD REQUIRE THE APPLICATION OF THE LAWS OF A
JURISDICTION OTHER THAN THE STATE OF TEXAS).


<PAGE>




         This Note is issued in  substitution  and  replacement for that certain
Promissory Note of Maker to Payee dated August 29, 1997, in the principal amount
of $4,371,541.67, which note is being surrendered to Maker concurrently with the
execution hereof.

         IN WITNESS  WHEREOF,  the  undersigned has executed this Note as of the
9th day of December, 1997.


                                            NEODATA CREATIVE SERVICES, INC.


                                        By: /s/ Nicholas J. Cuccaro
                                            ---------------------------------
                                            Name:   Nicholas J. Cuccaro
                                            Title:  Senior Vice President



                                                                    Exhibit 10.3


                                 PROMISSORY NOTE


$10,788,450.00                                                November 10, 1997


     FOR VALUE RECEIVED,  Neodata  Services, Inc. (the  "Maker") hereby promises
to pay on the Maturity Date (as hereinafter  defined) to the order of Electronic
Data Systems  Corporation (the "Payee") the principal sum of Ten Million,  Seven
Hundred   Eighty-Eight   Thousand   Four  Hundred   Fifty  and  no/100   Dollars
($10,788,450.00), or, if less, the unpaid principal balance hereof. In addition,
the Maker  promises to pay interest on the unpaid  principal  amount hereof from
time to time outstanding as hereinafter provided.

          1. Interest. This  Note shall bear  interest on  the  unpaid principal
amount  hereof  from time to time  outstanding  at a rate per annum equal to the
appropriate  "applicable  federal  rate" as defined  in  Section  1274(d) of the
Internal  Revenue  Code of 1986,  as  amended,  as in effect  from time to time.
Interest  shall be  calculated  on May 31 and  November  30 of each  year on the
outstanding  principal balance of this Note as of the date of calculation at the
applicable  federal  rate  for the  period  of  calculation.  Regardless  of any
provision  contained in this Note, no holder of this Note shall ever be entitled
to receive,  collect or apply,  as interest on any amount owing  hereunder,  any
amount in excess of the maximum permitted to be charged under applicable law.

          2. Maturity.  Subject to  acceleration in  the event of  default under
Section 5 hereof,  this Note  shall  mature,  and all unpaid  principal  and all
accrued and unpaid interest thereon shall become due and payable, on the earlier
of (i)  January  31,  2002 and (ii) the demand of the holder of this Note at any
time following the repayment in full of the Company's 12% Senior Deferred Coupon
Notes due 2003 (the "Senior Notes") (the "Maturity Date").

          3.  Repayment  of  Principal and  Interest.  All outstanding principal
and accrued  interest thereon shall be due and payable on the Maturity Date.

          4.  Optional  Prepayments.  The Maker may at any time and from time to
time  prepay all or any  portion of the  principal  amount of this Note, without
penalty or premium.

          5. Events of  Default.  If any of the  following  events  ("Events  of
Default") shall have occurred and be continuing:

             (a)  the Maker  shall  fail in the  payment  of any  portion of the
principal  amount of this Note when the same becomes due and payable;


<PAGE>



             (b) the Maker shall (i) fail generally to pay Maker's debts as they
become due, (ii) file,   or  consent  to  the  filing  of,  a  petition  seeking
liquidation,  reorganization or other relief with respect to Maker's debts under
any  bankruptcy,  insolvency  or other  similar law now or  hereafter in effect,
(iii) consent to the appointment of a trustee, receiver,  liquidator,  custodian
or other similar  official for any substantial  part of Maker's  properties,  or
(iv) make a general assignment for the benefit of Maker's creditors;

             (c)  an order  shall be  entered by  a court  or other governmental
authority of competent  jurisdiction (i) granting any relief with respect to the
Maker or Maker's debts in any case or proceeding for liquidation, reorganization
or  otherwise  under any  bankruptcy,  insolvency  or other  similar  law now or
hereafter  in effect,  (ii)  appointing,  without  the  consent of the Maker,  a
trustee,  receiver,  liquidator,  custodian  or other  similar  official for any
substantial part of Maker's properties,  or (iii) pursuant to the terms of which
the Maker is adjudicated to be insolvent; provided, however, that any such order
specified  in clause  (i),  (ii) or (iii)  above  shall not have been  dismissed
within 30 days; or

             (d) the Maker  shall be dissolved, liquidated or terminated for any
reason;  then,  and in any such  event,  the Payee may,  by notice to the Maker,
declare this Note  (together with all interest  accrued  hereon) to be, and this
Note shall thereupon  become,  immediately due and payable without  presentment,
demand, protest, notice of intent to accelerate, notice of acceleration or other
notice  of any kind,  all of which are  hereby  waived by the  Maker;  provided,
however,  that in the case of any of the Events of Default  specified  in clause
(b),  (c) or (d)  above,  without  any  notice  to Maker or any other act by the
Payee,   this  Note   (together  with  the  accrued   interest   thereon)  shall
automatically  become due and  payable  without  presentment,  demand,  protest,
notice of intent to accelerate,  notice of  acceleration  or notice of any other
kind, all of which are hereby waived by the Maker.

          6.  Amendment;  Waiver.  The terms and provisions of this  Note may be
modified or amended,  and the observance of any term or provision  hereof may be
waived,  only by a written instrument executed by the Maker and the Payee or any
other  holder  hereof.  No failure to  exercise  any right,  power or  privilege
hereunder  shall  operate as a waiver  thereof,  nor shall any single or partial
exercise  thereof preclude any other or further exercise thereof or the exercise
of any other right, power or privilege.

          7. Parties in Interest; Assignment.  This Note shall be  binding  upon
and inure to the  benefit  of the  Maker  and the  Payee  and  their  respective
successors  and  assigns.  The Payee may at any time assign this Note or Payee's
rights  and  interests  herein  to  any  person.  If the  Payee  makes  such  an
assignment,  Payee shall provide notice thereof to the Maker within ten Business
Days of such assignment.

<PAGE>




          8. Governing Law. THIS  NOTE SHALL  BE  GOVERNED  BY AND  CONSTRUED IN
ACCORDANCE  WITH THE LAWS OF THE STATE OF TEXAS  (EXCEPT THAT NO EFFECT SHALL BE
GIVEN TO ANY CONFLICTS OF LAW PRINCIPLES  WHICH WOULD REQUIRE THE APPLICATION OF
THE LAWS OF A JURISDICTION OTHER THAN THE STATE OF TEXAS).

          9. Use of  Proceeds.  Funds advanced by Payee to Maker under this Note
shall be used by  Maker  for the  purpose  of  redeeming  certain  Senior  Notes
tendered for  redemption,  including  payment of principal,  tender  premium and
accrued interest thereon.

     IN WITNESS WHEREOF,  the  undersigned has executed this Note as of the 10th
day of November, 1997.


                                            NEODATA SERVICES, INC.


                                        By: /s/ Nicholas J. Cuccaro
                                            ---------------------------------
                                            Name:   Nicholas J. Cuccaro
                                            Title:  Senior Vice President




<TABLE> <S> <C>


<ARTICLE>                     5
<MULTIPLIER>                                   1,000
       
<S>                                        <C>
<PERIOD-TYPE>                              3-MOS
<FISCAL-YEAR-END>                          JUN-30-1998
<PERIOD-START>                             JUL-01-1997
<PERIOD-END>                               DEC-31-1997
<CASH>                                           3,785
<SECURITIES>                                         0
<RECEIVABLES>                                   85,893
<ALLOWANCES>                                     1,763
<INVENTORY>                                          0
<CURRENT-ASSETS>                               103,170
<PP&E>                                          96,655
<DEPRECIATION>                                  48,178
<TOTAL-ASSETS>                                 183,988
<CURRENT-LIABILITIES>                           58,752
<BONDS>                                        222,537
                                0
                                          0
<COMMON>                                             0
<OTHER-SE>                                    (112,746)
<TOTAL-LIABILITY-AND-EQUITY>                   183,988
<SALES>                                              0
<TOTAL-REVENUES>                                80,068
<CGS>                                                0
<TOTAL-COSTS>                                   60,365
<OTHER-EXPENSES>                                14,921
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               5,439
<INCOME-PRETAX>                                   (657)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                               (657)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                      (657)
<EPS-PRIMARY>                                        0
<EPS-DILUTED>                                        0
        


</TABLE>


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